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Advisory Panel Weighs COX-2 Inhibitors' Fate
Advisors to the Food and Drug Administration (FDA) last week recommended that "black box" warnings be added to the label of the two COX-2 inhibitors currently for sale in the United States, and to a third that might be reintroduced (rofecoxib, or Vioxx). The warnings would alert physicians and patients to an increased risk of cardiovascular events associated with the drugs' use. The risk, the committee agreed, represents a so-called class effect of COX-2 agents like celecoxib (Celebrex), valdecoxib (Bextra), and rofecoxib that were developed to alleviate pain while limiting gastrointestinal effects by blocking the action of the COX-2 enzyme.
Dr. Robert Temple, of the FDA Center for Drug Evaluation and Research, told committee members that the agency was "committed to working as quickly as possible" in considering and implementing the recommendations.
Although COX-2 inhibitors' primary indication is to treat pain associated with osteoarthritis and rheumatoid arthritis, the committee's recommendation to leave the drugs on the market means that at least celecoxib, which the committee almost unanimously agreed is the least likely to be associated with adverse cardiac events, can continue to be studied for use in the prevention and treatment of cancer. Both aspirin and COX-2 inhibitors have shown promise in preventing polyps that can lead to colon cancer. Read more
Guest Update by Dr. Robert Croyle
Health Information National Trends Survey Web Site Unveiled
Today, I am pleased to announce that a new HINTS Web site (http://hints.cancer.gov) expands access to HINTS data for multiple audiences, using tables, charts, population estimates, and technical history information on every question in the survey. The updated Web site reflects NCI's commitment to public data sharing by making the science of cancer communication easily accessible to multiple audiences. The new tools within the site were developed with extensive input from federal and private partners in cancer communication research and practice. Read more
Advisory Panel Weighs COX-2 Inhibitors' Fate
Advisors to the Food and Drug Administration (FDA) last week recommended that "black box" warnings be added to the label of the two COX-2 inhibitors currently for sale in the United States, and to a third that might be reintroduced (rofecoxib, or Vioxx). The warnings would alert physicians and patients to an increased risk of cardiovascular events associated with the drugs' use. The risk, the committee agreed, represents a so-called class effect of COX-2 agents like celecoxib (Celebrex), valdecoxib (Bextra), and rofecoxib that were developed to alleviate pain while limiting gastrointestinal effects by blocking the action of the COX-2 enzyme.
Dr. Robert Temple, of the FDA Center for Drug Evaluation and Research, told committee members that the agency was "committed to working as quickly as possible" in considering and implementing the recommendations.
Although COX-2 inhibitors' primary indication is to treat pain associated with osteoarthritis and rheumatoid arthritis, the committee's recommendation to leave the drugs on the market means that at least celecoxib, which the committee almost unanimously agreed is the least likely to be associated with adverse cardiac events, can continue to be studied for use in the prevention and treatment of cancer. Both aspirin and COX-2 inhibitors have shown promise in preventing polyps that can lead to colon cancer.
The 3-day meeting was just one part of a flurry of activity surrounding the "coxib" drugs last week, including a decision by European drug regulators to limit the use of COX-2 drugs only to patients without cardiac problems and the publication of four studies in major medical journals indicating an increased risk of cardiac events and increased blood pressure among patients taking them.
Included among these studies were data on cardiovascular events seen in the APC trial, a randomized, placebo-controlled study jointly funded by NCI and Pfizer Inc., testing whether daily use of a high dose of celecoxib could prevent colon polyp recurrence. No data on polyp reduction from the trial, which was halted in December because of increased cardiac events among patients on celecoxib, are yet available. The data published in the February 16 New England Journal of Medicine (NEJM) revealed that patients taking celecoxib had significantly increased risk of cardiac-related death, nonfatal heart attack, stroke, and congestive heart failure (see NCI Cancer Bulletin, February 15). Also published in the same issue of NEJM were data from the APPROVe trial, which tested whether daily use of high doses of rofecoxib could prevent polyp formation in those at high risk. In that study, rofecoxib use increased cardiovascular event risk, but also reduced the incidence of colon polyps by 24 percent.
Dr. Ernie Hawk, director of the NCI Office of Centers, Training, and Resources, who presented the cardiovascular event data from the APC trial during the meeting, explained that NCI is investigating the use of celecoxib in prevention and treatment trials because both animal model and epidemiological studies have shown profound benefits of COX-2s in preventing colon cancer. More than 30 epidemiological studies, for example, have shown that COX-2s reduced adenoma incidence, cancer incidence, and cancer-associated mortality. Moreover, celecoxib has been shown to reduce the number of adenomas in individuals with familial adenomatous polyposis, a genetic condition strongly associated with colorectal cancer development.
"These agents may very well have a unique set of contributions for patients living with cancer or at risk for cancer," Dr. Hawk said. "The data strongly support this and justify further investigation."
By Carmen Phillips
Guest Update by Dr. Robert Croyle
Health Information National Trends Survey Web Site Unveiled
At this time last year, we made public our dataset from the first-ever survey to collect nationally representative information on the American public's need for, access to, and use of cancer information. Since then, more than 100 researchers have delved into the National Cancer Institute (NCI) Health Information National Trends Survey (HINTS) to analyze how people use mass media, new media such as the Internet, and personal channels for health information purposes, and how the use of those communication channels may impact their knowledge and acceptance of healthy living guidelines.
Today, I am pleased to announce that a new HINTS Web site (http://hints.cancer.gov) expands access to HINTS data for multiple audiences, using tables, charts, population estimates, and technical history information on every question in the survey. The updated Web site reflects NCI's commitment to public data sharing by making the science of cancer communication easily accessible to multiple audiences. The new tools within the site were developed with extensive input from federal and private partners in cancer communication research and practice.
With the new Web tools, it is now possible for a public health or communication practitioner to look up answers to individual survey questions to learn, for example, how concerned the American public might be about detecting colon cancer. They can also learn, for example, how much attention people say they pay to different health communication channels such as the Internet. The site will not only provide users with accurate, weighted population data directly from the survey to address those questions, but it also will provide users with charts and graphs for copying into reports and presentations. Cancer control scientists can use the site to check the accuracy of their own calculations and obtain information concerning the origin and development of each survey question.
In addition to the new Web tool, it is important to note that research using HINTS is still underway. Last month, we hosted our first HINTS data users conference to discuss findings and to set the stage for HINTS II, which will begin data collection next week. The first analysis using HINTS data was published in this month's issue of Preventive Medicine. Investigators examined survey responses to assess prevalence of self-reported prostate-specific antigen (PSA) use and its association with patients' information seeking and decision making. The authors looked at HINTS data from 927 males aged 50 and over who had no history of prostate cancer, with consideration of respondents' attention to health information, cancer-information seeking behavior, and perceptions of health care providers' communication styles. The study revealed that men aged 65-74 who have college degrees and who reported regularly seeking and paying attention to health information were more likely to report receiving a PSA screening recommendation from their physicians.
Dr. Bradford W. Hesse, acting chief of NCI's Health Communication and Informatics Research Branch, has led a great team of HINTS investigators within and outside NCI. His efforts are integral to the success of the project.
HINTS provides an invaluable snapshot of how adults use the many information resources around them to lead healthier lives. We look forward to continued collaboration with researchers and practitioners to use HINTS to inform our cancer communication strategies to accelerate progress in reducing the burden of cancer in America.
Viruses Added to Federal List of Human Carcinogens
The Department of Health and Human Services has for the first time included viruses on the federal government's official list of agents that cause cancer in people.
The hepatitis B and C viruses, which cause cancer of the liver, and the human papillomavirus (HPV), which causes cervical and anal cancers, are listed along with 55 other "known" human carcinogens, including asbestos, tobacco smoke, and ultraviolet radiation.
The list was published January 31 in the National Toxicology Program's (NTP) Report on Carcinogens, now in its 11th edition. This biennial report for the National Institute of Environmental Health Sciences historically has focused on the toxins that people might encounter in their homes or workplaces. But the editors of the last two editions broadened the scope to include more than just harmful chemicals.
"The report was originally requested by Congress to provide a public document that informs people of the causes of cancer in their everyday lives," explained NTP Associate Director Dr. Christopher Portier. "Viruses are one such cause, and we felt it was important to include them in the report."
Although a number of viruses have been linked to cancer, the evidence is strongest for the three in the report. Their inclusion will likely surprise no one in the field.
Dr. Thomas O'Brien of NCI's Division of Cancer Epidemiology and Genetics welcomed the addition of viruses to the list. "Viruses are among the strongest carcinogens that are known," he said. "They cause a variety of cancers, such as liver cancer, which is one of the most prevalent worldwide."
More than 80 percent of the world's cases of liver cancer are attributable to infection by the hepatitis B and C viruses, and some 350 million people are chronically infected with one of the seven subtypes of the hepatitis B virus (HBV). Chronic infections and those that occurred during early childhood are particularly strong risk factors for the major form of liver cancer known as hepatocellular carcinoma, which is usually untreatable and fatal.
The good news about discovering links between viruses and cancer is that it becomes possible, at least in theory, to prevent cancers through vaccines and the surveillance of viruses. The HBV vaccine offers an example.
When the vaccine was developed years ago, hepatocellular carcinoma became the first cancer that could largely be prevented through vaccinations and the screening of blood and blood products for viruses. Rates of cancer due to HBV infection have decreased in those countries that have large-scale vaccination programs, although the rates for liver cancer associated with the hepatitis C virus (HCV) in particular have risen in the United States.
Over the next 50 years, deaths from liver cancer can be reduced if universal HBV vaccination programs are implemented around the world, according to Dr. James Goedert of NCI's Viral Epidemiology Branch. In a commentary in the February 16 Journal of the National Cancer Institute, he stresses the need for programs that can reach infants in rural areas of Africa, Asia, and South America, where mortality from hepatocellular carcinoma is 20 times higher than in the United States.
In an interview, Dr. Goedert identified two other viruses he feels are worthy of inclusion in NTP's report: HTLV1, which causes adult T-cell leukemias, and human herpesvirus 8 (HHV8), which causes Kaposi's sarcoma and primary effusion lymphomas. HIV, the Epstein-Barr virus, and the bacterium Helicobacter pylori have also been linked to cancers.
"From a public health perspective, it's important to look at these viruses very closely because there's reason to believe they're responsible for a lot of cancers worldwide," said Dr. Eric Engels of NCI's Viral Epidemiology Branch, who has studied a range of viruses, including HIV and HHV8, both linked in some way to cancer.
Dr. Engels is also investigating HCV in tumors other than liver cancer, such as non-Hodgkin's lymphoma (NHL). HCV infection is twice as common in people with NHL compared with people from the general U.S. population, his team reported in the International Journal of Cancer in March 2004.
Experimental vaccines have been developed against forms of HPV that cause cervical cancer, one of the most common among women. The virus is found in most women treated for cervical cancer, though infection does not always lead to the disease.
As noted in the November 30, 2004 NCI Cancer Bulletin, NCI researchers have launched a phase III clinical trial in Costa Rica to test an HPV vaccine.
By Edward R. Winstead
An international team of researchers has re-engineered a robust strain of the measles virus to find and attack only cancer cells in a proof-of-concept study in mice published in the February 2005 issue of Nature Biotechnology. While development of clinical therapies is still years away, the new Six-his[tidine] Tagging and Retargeting (STAR) system opens the door to a new class of "retargeted viruses from other virus families," reported study leader Dr. Stephen J. Russell of the Mayo Clinic.
Viruses survive by penetrating a cell and commandeering its ability to reproduce. About 5 years ago, scientists discovered that the common measles virus was "oncolytic," with the ability to preferentially attack cancer cells. They began to search for ways to neutralize the measles virus' indiscriminate assault on healthy cells while retaining its potency against cancer - an approach known as oncolytic virotherapy.
Dr. Russell and his colleagues created the STAR system by first disabling the measles virus from attacking normal cellular targets. They then re-engineered the virus to effectively fuse to receptors on the cell membranes of new targets: a trans-membrane molecule (CD38) and a receptor (EGFR) found at abnormally high levels on the surface of many cancer cells. Finally, they discovered a "molecular tag" that permits the new virus to be propagated in large quantities on universal substrate cells. The STAR system produces "very clean, very clear targeting," said Dr. Russell. "We can take our pick as to what new receptor we target and send the virus after it."
Managed Care Growth Doesn't Sap Fee-for-Service Care Quality
The quality of cancer care provided by the fee-for-service sector in a given region does not appear to be negatively affected by an increased managed care presence in the same area, a new NCI-funded study concludes. The authors note that the study provides some assurance that fee-for-service providers are not shortchanging patients by offering less - or at least less expensive - care in an effort to contain costs and compete with managed care providers. Fears that such a "spillover effect" might be occurring, lead author Dr. Nancy L. Keating and colleagues from Harvard Medical School wrote, have grown as managed care has continued to be a formidable presence in many parts of the country.
Published in the February 16 Journal of the National Cancer Institute, the study used data from NCI's Surveillance, Epidemiology, and End Results (SEER) program and Medicare on more than 89,000 patients who had been diagnosed with breast or colorectal cancer between 1993 and 1999. They focused their review on several indicators of quality care, including use of surveillance mammography after breast cancer diagnosis, use of radiation therapy after breast-conserving surgery, and use of adjuvant chemotherapy in patients with stage III colorectal cancer.
The only truly marked effect of expanded managed care penetration on fee-for-service providers was an increased rate of carcinoembryonic antigen testing for patients with colorectal cancer, which increased significantly as managed care market share grew.
"Performance on most indicators of quality was relatively poor overall," the authors wrote. "Our observed rates were consistent with those reported in other studies, suggesting that substantial improvements in quality remain possible."
Protein Test Could Detect Bladder Cancer Earlier
Researchers have found that testing for the nuclear mitotic apparatus protein (NMP22) - which is released into the urine during cell death and often elevated in the presence of malignancy - could become an important tool for diagnosing patients who are being screened for bladder cancer.
In a study published in the February 16 Journal of the American Medical Association, a team led by Dr. H. Barton Grossman from the University of Texas M.D. Anderson Cancer Center found that the NMP22 protein marker successfully detected tumors 3.5 times more effectively than did standard cytology tests.
The study enrolled 1,331 patients with bladder cancer risk factors or symptoms at 22 sites. Overall, 79 cases of bladder cancer were detected in the study group. Participants were screened for indications of bladder cancer using either the new NMP22 protein test or the current standard cytology analysis. The cytology diagnostic tool has very high specificity but is "offset by low sensitivity, ambiguous test results, expense, and time lag to obtain reports," said the authors.
If further studies confirm the findings of the NMP22 assay, it could help diagnose bladder cancer earlier, before the disease has spread, the researchers concluded. NMP22 testing could become an important complement to cystoscopic imaging for detecting bladder cancer. Results of the noninvasive test are available during the same patient visit as the screening.
The NMP22 protein was detected by a device that is intended to be used at point-of-care in physicians' offices and clinics. The NMP22® BladderChek® Test device is made by Matritech, Inc., of Newton, Mass., which provided funding for the study.
Researchers Develop Nanoprobes to Visualize Tumors
Scientists at the University of Pennsylvania and the University of Minnesota have designed organic nanoprobes that enable them to use infrared light to visualize tumors deep below the skin surface of rats. Their findings, which demonstrate a novel optical imaging approach through "soft matter," appear in the February 22 edition of Proceedings of the National Academy of Sciences.
The probes were created using synthetic polymers that aggregate into spherical vesicles, or polymersomes, in the presence of water. The researchers then interspersed fluorescent molecules called porphyrins throughout the vesicle surface, creating tiny organic spheres that "light up" when struck by infrared light. Because infrared light has a longer wavelength than visible light, the researchers could see deeper into tissue.
They injected the vesicles into a glioma tumor 1 centimeter below the skin in a rat and saw a highly localized fluorescence. The polymersomes also proved to be stable; when placed in blood plasma heated to human body temperature, the vesicles maintained a constant fluorescence for a week.
The researchers believe polymersome vesicles may be well-suited for deep-tissue imaging. They can be made biodegradable, posing little risk of build-up in the bloodstream. Therapeutic agents can be dissolved in the aqueous center, allowing for drug delivery to the tumors while they are imaged. "Another feature that makes polymersomes useful is that they self-assemble," added author Daniel Hammer. "Simply mixing together all the component parts gives rise to these functional cell-like vesicles."
The following is a newly-released NCI research funding opportunity:
Specialized Programs of Research Excellence (SPOREs) in Human Cancer for Year 2005-2006
This is a reissue of PAR-03-158, which was previously released Aug. 4, 2003. The Organ Systems Branch of the Office of Centers, Training, and Resources, NCI Office of the Director, invites grant applications for Specialized Programs of Research Excellence (SPOREs) in organ-specific cancers. A SPORE is supported through the specialized center (P50) grant mechanism.
For more information see http://cri.nci.nih.gov/4abst.cfm?initiativeparfa_id=2580. Inquiries: Dr. Jane Fountain - email@example.com; Dr. Peter Ujhazy - email@example.com; Dr. Andrew Hruszkewycz - email@example.com.
For comprehensive information about NCI funding priorities and opportunities, go to http://www.cancer.gov/researchandfunding.
The NIH Roadmap for Medical Research Funding provides a framework of the priorities NIH must address to optimize its research portfolio. It identifies the most compelling opportunities in three main areas: new pathways to discovery, research teams of the future, and re-engineering the clinical research enterprise. Newly released Roadmap funding opportunities are listed below. For information on additional Roadmap funding opportunities, go to http://nihroadmap.nih.gov.
Improving Allogeneic Stem Cell Transplantation
Name of the Trial
Principal Investigator
Why Is This Trial Important?
Stem cell donors are usually genetically similar (matched) siblings or unrelated volunteers, but over half of patients lack a matched donor. To address this problem, researchers have studied the use of partially matched (haploidentical) donors. However, ASCT from haploidentical donors often causes serious complications, including graft-versus-host-disease (GVHD), which occurs when donor T cells attack normal tissues.
In this study, researchers are testing whether a modified transplantation regimen may reduce complications while preserving the benefits of haploidentical ASCT. The researchers will use reduced doses of transplant chemotherapy to decrease the risk of serious side effects. Then they will transplant stem cells purged of T cells to lessen GVHD risk. If transplantation is successful, the researchers can give patients donor T cells to enhance the graft-versus-malignancy effect.
Who Can Join This Trial?
Where Is This Trial Taking Place?
Contact Information
An archive of "Featured Clinical Trial" columns is available at http://cancer.gov/clinicaltrials/ft-all-featured-trials.
Gerhard Named OCG Director
Dr. Daniela S. Gerhard has been named director of NCI's Office of Cancer Genomics (OCG). She joined NCI in 2002 and has served as acting director of OCG since mid-2003.
Dr. Gerhard has spearheaded a number of OCG initiatives, including the Cancer Genome Anatomy Project, the human transcriptome program, and a pilot program to evaluate the technologies and process for an expanded human cancer genome project.
Dr. Gerhard received her undergraduate degree from Barnard College, earned her doctorate in genetics and molecular biology from Cornell University Graduate School of Medical Sciences, and performed postdoctoral work in human and cancer genetics at Massachusetts Institute of Technology. Prior to joining NCI, she was on the faculty of Washington University School of Medicine in St. Louis in the department of genetics.
Third Annual Cancer Survivorship Telephone Workshop Series
The program is a collaborative effort between NCI, CancerCare, the Lance Armstrong Foundation, the Intercultural Cancer Council, Living Beyond Breast Cancer, and the National Coalition for Cancer Survivorship.
The workshops are free; no telephone charges apply. To register, visit the CancerCare Web site at: http://www.cancercare.org/Feedback/Feedback.cfm?r=21&ii=1&ip=0%20. All workshops will take place via telephone Tuesdays from 1:00 p.m. to 2:00 p.m. ET on the following dates:
Part I: Care & Wellbeing After Treatment, April 12, 2005
Part II: Managing Long-term Lingering Side Effects, May 24, 2005
Part III: Health Promoting Behaviors: Things You Can Do, June 14, 2005
NCAB Quarterly Meeting Held
NCAB also heard from Dr. Anna Barker, NCI deputy director for strategic scientific initiatives, and Dr. Arthur Caplan, chair of the department of medical ethics at the University of Pennsylvania, on ethical issues and concerns surrounding biospecimens and biorepositories for post-genomics research. Dr. Caplan detailed several important areas that must be considered in sample collection, access, privacy, and confidentiality to secure public trust and ensure the future sharing of resources across the cancer research community. Although several issues were discussed, the development of consensus on approaches to consent, data anonymization, and access were considered key to future planning for biospecimens and biorepositories.
Cancer Research and Regulatory Fellowships Announced
The program is one of the initiatives of the NCI-FDA Interagency Oncology Task Force (IOTF), created in 2003. IOTF's purpose is to efficiently move safe new oncology medical products from the laboratory to the clinic.
NCI-FDA fellows will learn to build awareness of regulatory requirements into the early stages of medical product development and will devise strategies to improve planning throughout the research and regulatory review phases. They will also learn how to use state-of-the art knowledge and technology in the design, conduct, and review of clinical trials.
"NCI and FDA share the common goal of bringing safe and effective products to cancer patients quickly and carefully," said NCI Director Dr. Andrew C. von Eschenbach. "This type of partnership between science and regulation is vital, especially given the rapidly advancing scientific environment."
Acting FDA Commissioner Dr. Lester M. Crawford added, "This cross-fertilization with NCI will be invaluable in helping FDA prepare for the next wave of promising cancer-fighting agents."
Dr. Jonathan Wiest, associate director for training and education in NCI's CCR, commenting on the importance of the new fellowship programs, said, "We believe that physicians and scientists who are trained in the regulatory process and also understand the inner workings of NCI and FDA will be able to facilitate and improve the development and approval process for drugs - especially for chemotherapy."
The NCI-FDA fellowships offer a unique career opportunity for participating researchers to become well-positioned to facilitate the new age of molecular medicine. New targeted therapies and diagnostic products will demand new skills and processes that must be incorporated into the research and regulatory system.
Program graduates will develop skills of value to academia, the pharmaceutical industry, and government agencies, noted Dr. Wiest. Through their training experiences, he continued, "the fellows will gain the knowledge and skills to fill a void in the cancer research enterprise and hasten the delivery of medical products to patients using 21st century science."
NCI-FDA fellowship programs are available in:
The fellowships last for 1 to 4 years, based on the training program. Fellows will work closely with mentors representing senior-level medical and scientific staff at NCI and FDA.
Fellowship candidates must have an M.D. and/or Ph.D., or an equivalent degree. They must also be either a U.S. citizen or have permanent residency status.
Additional information about the program, including application deadlines, can be found at http://iotftraining.nci.nih.gov.


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A memorial fund has been set up for Marilyn Izor, a Poway resident with strong ties to Mount Hermon Christian Conference Center, who died Nov. 10 after a brief illness.
Mrs. Izor died in Gilroy. She was 86.
Mrs. Izor was the second child of the late John and Gladys Zaebst of Cleveland, Ohio. Her older brother, Bob Zaebst, 90, died in April.
She met her husband, Herman Izor, at the Fairview Baptist Church in Fairview Village, Ohio, in 1945. They were married in 1946 and celebrated 66 years together in June.
The Izors raised three sons, were active in their churches and, after Mr. Izor's retirement in 1974, traveled extensively throughout North America in their motorhomes and Airstream trailer.
As a young mother, Mrs. Izor was active in the local school PTA and served as president. She also enjoyed a successful career in several positions, including secretary to the head of a bank trust department.
In retirement, she volunteered in numerous community services agencies, including the Welcome Wagon, Wally Byam International Caravan Club, the Airstream owners club and hospital auxiliaries in Charlevoix, Mich., Tucson, Ariz., and Palomar, and Pomerado Hospital in Poway.
The family attended conferences at and supported Mount Hermon Christian Conference Center.
Upon moving to San Diego, the Izors became active in The Church at Rancho Bernardo, where she was a worship service greeter, marriage retreat mentor and volunteer.
Mrs. Izor regularly baked cakes and desserts for the Salvation Army mission.
She is survived by her husband, Herman Izor of Poway; three sons, Paul Izor, and his wife, Michele, of Mount Hermon, Robert Izor, and his wife, Catherine, of Medford, Ore., and Bill Izor, and his wife, Karen, of Poway; three grandchildren; three great-grandchildren; and many family members and friends.
A private burial was at Miramar National Cemetery, and a public memorial service was held Dec. 1 at The Church at Rancho Bernardo in San Diego.
A memorial fund has been established in remembrance of Marilyn Izor with Mount Hermon Association, P.O. Box 431, Mount Hermon, CA 95041.

subset: commoncrawl


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I'm sure you've been in a situation where you are having a dilemma what to give your man for Christmas, his birthday, or your anniversary. It really isn't easy choosing which gift would be best for your man, is it?
Giving gifts is fun and a good way to get to know your man more and he will know more about you too. It will help you understand what he likes, what he needs and what pleases him. He will surely love to receive a watch he'd been eyeing for a while or a game for his Xbox or anything else that he needs. Giving gifts though should not be done to impress – that's a big no.
In choosing a gift to give your man, you have to consider the length and status of your relationship. I think this is essential because you don't want to be misinterpreted and you only want him to be happy with your gift in whatever status you are in, dating, committed relationship, marriage, etc.
Perhaps you're only dating for few months, or you're in a long term relationship, you have to consider this. There's an article I've read from http://www.TheFeminineWoman.com about this. The reason is that it might be hard to know what he would like and what he needs. If you give a funny gift, would he get the humor? If you give something you think is sentimental to him, would he appreciate it?
You have to know what your man is up to and it would be easier to choose a gift for him. Perhaps he is into sports; you can give him something that he can use when playing basketball, tennis, badminton or golf. Or if he goes to the gym, you can give him something he can use to the gym – for example an organic water bottle, a soft towel he can use to wipe his sweat, or workout clothes. If he is into video games, learn what games are available in the market that he might like. The gesture of giving him gifts that he can use to enjoy, better himself will make him aware that you care for his enjoyment.
Men are not that hard to please, they are not like us women who will over analyze everything our man does for us. Gifts that support his mission and where he gets enjoyment from are one of the best gifts for your man.
However, I believe that the best things are not things at all. The best gifts you can give to your man when you're dating, in a relationship long term or just new together or married is the gift of freedom. Oh, don't get me wrong. It's not setting your man free from your relationship. But what I mean with freedom is that giving him the freedom to be himself, to be a masculine man and to have his own choices, to express himself as a man.
In a relationship, we women often forget that a man needs to be himself. We tend to turn them into women and expect too much from them knowing what we want them to do. So I think it's that time of the year to give your man the gift of freedom to be a masculine man that he is.
So what gift are you giving your man?


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Showing deals
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Two Brothers Battle in Sam Shepard's Black Comedy "True West" $14.50 - $27.00 ($29 value) $15 at Goldstar.com
Cult Horror-Comedy Flick Stalks the Stage as "ThanksKilling the Musical" $15.00 ($30 value) $15 at Goldstar.com
Mother and Daughter Tea, Tea Party for Four, or Semi-Private Garden Tea Party for 12 at Tee Party (Up to 59% Off) $29 at Groupon
Volume Eyelash Extensions at D'Lovely Lash & Co (Up to 72% Off). Three Volume Levels Available. $55 at Groupon
20 Units of Botox, 15 Vitamin B12 Injections, or Both at Inspire Medical Weight Loss (Up to 67% Off) $139 at Groupon
60-Minute Snorkel Tour or 90-Minute Sea-Cave Kayak Tour from Everyday California (Up to 61% Off) $25 at Groupon
1 or 2 Groupons, Each Good for a Movie Outing with Popcorn and Soda for 2 or 4 at UltraStar Cinemas (32% Off) $24 at Groupon
Halloween Party Cruise for One, Two, or Four-October 31 on the William D. Evans Boat Cruise (Up to 53% Off) $10 at Groupon
$18 for Two Groupons, Each Good for $15 Worth of Food at Jennie's Cafe ($30 Total Value) $9 at Groupon
Five-Day Juice or Vegetable Cleanse, or $49 for $100 Worth of Juice-Cleanse Products from A Choice for Life $36 at Groupon
Scavenger Hunt for Two, Four, Six, or Eight with New Clue Sheet from Where You Want to Be Tours (Up to 69% Off) $44 at Groupon
$18 for 2 Groupons, Each Good for $16 Worth of Food at La Casa Blanca Mexican Restaurant ($32 Total Value) $9 at Groupon
One-Year Access to Online Leadership Courses with Optional Productivity Pack from FranklinCovey (Up to 95% Off) $69 at Groupon
Paint-Your-Own Pottery or BYOB Class for Two at Cool Creations Pottery Studio & Cafe (Up to 45% Off) $11 at Groupon
Pizzas, Classic Pastas, and Italian Sandwiches at Venice Pizza House (Up to 45% Off). Three Options Available. $11 at Groupon
The PGK Dance Project: 9 New Works Include Spoken Word, Dynamic Movement & More $7.50 - $10.00 ($15 value) $8 at Goldstar.com
$33 for Two Hours of Bowling with Shoe Rental for Up to Four at Kearny Mesa Bowl (Up to $66 Value) $33 at Groupon
Two-, Three-, or Four-Hour Housecleaning Session from Made Premium Cleaning Services (Up to 61% Off) $35 at Groupon
$39.99 for One Month of Unlimited Fitness Classes at More Than 85 San Diego Studios from Fitn ($149 Value) $40 at Groupon
$69 for Learn to Code for Beginners Eight-Course Bundle from Adobe KnowHow ($692 Value) $69 at Groupon
One or Two 60-Minute Deep-Tissue Massages at PHM-Preventative Holistic Medicine (Up to 57% Off) $49 at Groupon
Kid's Language Learning Program from Little Pim (Up to 55% Off). Two Options Available. $24 at Groupon
$20 for Brewery Tour for Two with Beers and Pint Glasses at Rip Current Brewing ($40 Value) $20 at Groupon
Canvas Prints from MyPix2.com with Free Shipping (Up to 75% Off). Four Options Available. $15 at Groupon
Guided Tour for 4 or 8, Private Tour for 2, or Halloween Party for 2 at Wild Wonders, Inc. (Up to 50% Off) $49 at Groupon
Gelato, Acai Bowls, Coffees, and Crepes at Gelato Bus Stop (40% Off). Two Options Available. $6 at Groupon
"Love You to the Moon & Back" Sterling Silver Necklace from JC Jewelry Design (Up to 54% Off). Three Options Available. $23 at Groupon
$29.99 for Six Mini and Six Full-Size Bottles of Wine, Including Shipping from Tasting Room ($99.94 Value) $30 at Groupon
Art San Diego Art and Wine Event on November 8 or One- or Three-Day Visit on November 7–9 for Two (Up to 50% Off) $35 at Groupon
Winemaking Tour with Wine Flight for Two or Four at Carruth Cellars Winery (Up to 46% Off) $25 at Groupon
Art San Diego Showcases Emerging Talents From Around the World $5.00 - $15.00 ($10 value) $5 at Goldstar.com
Trampoline Jump Time, Trampoline Dodge-Ball Court Rental, or AIRobics Classes at Sky High Sports (Up to 52% Off) $11 at Groupon
$20.99 for Four Public Skating Sessions with Skate Rentals at San Diego Ice Arena (Up to $48 Value) $21 at Groupon
18-Hole Round of Golf for Two or Four Including Cart Rental at Steele Canyon Golf Club (Up to 66% Off) $99 at Groupon
Two or Four $10 Groupons for Deli Sandwiches, Salads, Soups, and Sweets at Nosh Delicatessen 45% Off) $6 at Groupon
30-Minute Flyboard Flight Experience for One or Two on Weekdays or Weekends at Aquatic Aviation (Up to 50% Off) $75 at Groupon
$39 for the Microsoft Office Specialist and Excel 2013 Certification Bundle ($495 value) $39 at Groupon
$139 for Wine Tasting and 90-Minute Horseback Ride for Two from Vineyard Trail Rides ($300 Value) $139 at Groupon
$49 for a Discover Scuba Class Including Equipment Rental at Oceanside Scuba and Swim Center ($99 Value) $49 at Groupon
CrossFit Beginner's On Ramp Package or 10 CrossFit Classes at Mighty CrossFit (Up to 74% Off) $49 at Groupon
Bowling Package for Two, Four, or Six with Appetizers and Small Drinks at Surf Bowl (Up to 57% Off) $25 at Groupon
$30 for Three Oil Changes at Participating Auto Shops from eOilChange.com ($88.50 Value) $30 at Groupon
10 Yoga Classes or One Month of Unlimited Classes at The Little Yoga Studio (Up to 70% Off) $39 at Groupon
Cuban and Puerto Rican Food and Drinks at Andrés Restaurant (45% Off). Two Options Available. $11 at Groupon
$16.99 for Two Movie Tickets and Two Large Popcorns at Moviemax Theatres (Up to $32.50 Value) $17 at Groupon
One Italian Cooking Class with Wine for Two or Four at Parioli Italian Bistro (Up to 52% Off) $59 at Groupon
Build-Your-Own Combination Platters & House Margaritas for Two or Four at Las Olas Mexican Restaurant (46% Off) $19 at Groupon
Two Games of Bowling and Shoe Rental for Two, Four, or Six at Poway Fun Bowl (Up to 60% Off) $14 at Groupon
Ionic-Detox and Reflexology, Hot-Steam Foot-Sauna, or Cascade Lily Package at Cascade Spa (Up to 52% Off) $36 at Groupon
Full-Body Massage Package for 1 or 2 or Therapeutic Thai Massage for 1 at Siam Royal Thai Massage (Up to 53% Off) $45 at Groupon
Southern-Inspired Comfort Food at The Truckstop (Up to 50% Off). Four Options Available. $13 at Groupon
$99 for 2-Hour WaveRunner Tour of the La Jolla Coastline from Seaforth Boat Rentals (Up to $249 Value) $99 at Groupon
$15 for Online Driver's Ed with DMV Completion Certificate from MyCaliforniaPermit.com ($65 Value) $15 at Groupon
18-Hole Round of Golf for Two or Four with Cart Rental at Emerald Isle Golf (Up to 54% Off) $35 at Groupon
Visit With a Feed a Big-Cat- or Bear-Feeding Experience for One or Two at Lions Tigers & Bears (Up to 39% Off) $89 at Groupon
One 60-, 75, or 90-Minute Personalized Relaxation or Swedish Massage at Pacific Coast Day Spa (Up to 40% Off) $35 at Groupon
One or Two Stacked Family Necklaces or My Family Charm Necklaces from LillyEllenDesigns (Up to 71% Off) $15 at Groupon
Five B12 Injections, Five Lipoden Injections, or Both at Oceanside Medical Weight Control (Up to 56% Off) $49 at Groupon
Automotive Scratch Repair or Dent Repairs from Dent and Scratch Pro (50% Off). Three Options Available. $75 at Groupon
Personalized Wine Labels on One, Two, or Six Bottles of California Wine from WineGreeting.com (Up to 50% Off) $18 at Groupon
$99 for a Microsoft MCSE Certification Training Bundle from LearnSmart ($1,595 Value) $99 at Groupon
Two Weeks of Classes or Five Classes at Xtend Barre By the Sea or Xtend Barre Encinitas (Up to 54% Off) $29 at Groupon
$99 for a VMware Dual IT Certification Online Training Bundle from Career Academy ($990 Value) $99 at Groupon
Custom Family Car Stickers from Family Stickers (Up to 53% Off). Two Options Available. $12 at Groupon
Mobile Car Wash for a Car or Sedan, or for a Truck or SUV from Eco Tech Wash (Up to 53% Off) $16 at Groupon
Italian Pizza Meal for Carryout or Vietnamese Pizza Meal for Dine-In at Rosaria Pizza (Up to 47% Off) $14 at Groupon
Exam with Consultation, Adjustment, and Option of One or Three Massages at Grand Avenue Chiropractic (Up to 92% Off) $29 at Groupon
One or Three Anti-Aging Fractora Firm and Fractora Plus Skin-Tightening Treatments at The Vein Clinic (Up to 62% Off) $99 at Groupon
Three Laser Hair-Removal Treatments on a Small, Medium, or Large Area at The Laser Cafe (Up to 70% Off) $99 at Groupon
$19 for One Year of Online Guitar Lessons from Center Stage Guitar Academy ($108 Value) $19 at Groupon
Maxx Backcountry Winery Excursion for One, Two, or Four from Legendary Tours of Temecula (Up to 52% Off) $69 at Groupon
Haircut and Deep Conditioning with Option for Color or Partial Highlights at Hairloom with Molly Gibbs (Up to 74% Off) $29 at Groupon
Five- or Six-Week Women's-Only Fitness Program at Kaia F.I.T. Fallbrook (Up to 76% Off) $40 at Groupon
$399 for $1,700 Toward Any Memory-Foam or Spring Mattress from Zen Bedrooms. Additional Option Available. $399 at Groupon
Set of Subtle, Vibrant, or Stunning Eyelash Extensions at City Style Hair (Up to 60% Off) $69 at Groupon
Two-Hour Semi-Private Surf Lesson with Option for Half-Day Gear Rental from Menehune Surf School (Up to 52% Off) $55 at Groupon
One or Two Full-Day Standup Paddleboard or Kayak Rentals from Paddle Planet (Up to 53% Off) $29 at Groupon
Salt-Therapy Treatments at The Salt Room La Jolla (Up to 67% Off). Three Options Available. $21 at Groupon
Two-Hour Canvas-Painting Class with Appetizer and Sangria for One or Two from Live Art with Davina (Up to 63% Off) $49 at Groupon
Brow, Lip, and Full-Face Theading or Waxing at White Orchid Salon and Spa (Up to 57% Off) $17 at Groupon
One, Two, or Three Shampoo, Deep Conditioning, and Blow-Dry Packages at Portfolio Hair & Beauty Works (Up to 73% Off) $19 at Groupon
Standard or Premium Tinting for the Five Rear Car Windows at Elite Image (Up to 58% Off) $129 at Groupon
One, Two, or Three Facials with Lip Smoothing or Eye Rejuvenation Treatments at Zen Skin Carlsbad (Up to 59% Off) $39 at Groupon
Up to Six Hours of Tattoo Work at SDInk Tattoo and Body Piercing (Up to 53% Off). Three Options Available. $95 at Groupon
Paddleboard Fitness Class or Two Weeks of Unlimited Classes for One or Two at Carlsbad Paddle Club (Up to 55% Off) $17 at Groupon
One or Three Microdermabrasion Treatments at Shear Indulgence Salon & Day Spa (Up to 61% Off) $39 at Groupon
Eyelash Extensions with 30, 45, or 60 Lashes Per Eye at Lash Beautique (Up to 83% Off) $25 at Groupon
Golf Package for 1 or 2 with Lessons, Range Balls, and Rounds After 4 p.m. at Arrowood Golf Course (Up to 80% Off) $69 at Groupon
One, Two, or Four Chiropractic Adjustments with Therapeutic Procedures at Newman Chiropractic & Wellness (Up to 87% Off) $44 at Groupon
Wine Tasting and 90-Minute Horseback Ride Through Vineyard for One or Two from Vineyard Trail Rides (Up to 57% Off) $129 at Groupon
Boudoir Photo Shoot with Image CD and Six or Eight Prints at Intimate Photography (Up to 72% Off) $99 at Groupon
Fast-Track or Complete Social-Media Marketing Course from Social Media Marketing University (Up to 95% Off) $99 at Groupon
One- or Two-Week Medically Supervised Weight-Loss Program at Coastal Medical Weight Loss Centers (Up to 83% Off) $39 at Groupon
8 or 16 Lipotropic Weight-Loss Injections and Appetite-Control Medication at Doctor's Weight Clinic (Up to 67% Off) $95 at Groupon
Dental Exam with Periodontal Charting, X-rays, and Cleaning at Masha Mirkin D.M.D. ($240 Value) $49 at Groupon
21 Days or 6 Weeks of Unlimited Boot-Camp Sessions at Fit Body Boot Camp (Up to 85% Off) $39 at Groupon
Museum of Making Music Visit for Two Adults, or Two Adults and Two Children (Up to 69% Off) $5 at Groupon
$179 for a Three-Hour In-Home Casino Party with Two Table Games and Casino Dealer from A Casino Event (a $399 Value) $179 at Groupon
60- or 90-Minute Prenatal or Custom Massage at KNEAD IT! Massage Therapy (Up to 52% Off) $39 at Groupon
$49 for Dental Checkup with Exam, X-Rays, Cleaning, and Take-Home Whitening Kit at La Jolla Smile Center ($888 Value) $49 at Groupon
One-Hour Private or Couple's Boudoir Photo Shoot Package With Prints at Stephina Photography (Up to 70% Off) $99 at Groupon
$99.99 for a Microsoft New Technology Certification Bundle from IT University Online ($3,295 Value) $100 at Groupon
60- or 90-Minute Swedish or Aromatherapy Massage at Luce Skincare and Body (Up to 64% Off) $39 at Groupon
Del Mar Sunset Hot Air Balloon Tour for One, Two, or Four from Panorama Balloon Tours (Up to 56% Off) $135 at Groupon
One or Three Custom Airbrush Spray Tans at Healing Arts Massage & Wellness Center (Up to 58% Off) $19 at Groupon
Women's Cut with Deep Condition, Highlights, or Full Color from Leeland Tatta at Jean-Claude Salon (Up to 64% Off) $31 at Groupon
IPL and Microdermabrasion on a Small, Medium, or Large Area at Synergy Advanced Medical Aesthetics (Up to 77% Off) $375 at Groupon
Laser Hair Removal on a Small, Medium, or Large Area at The Institute for Aesthetic Medicine (Up to 67% Off) $99 at Groupon
Pizza and American Cuisine at Giant New York Pizza (Half Off). Two Options Available. $10 at Groupon
One or Three-Month Gym Membership or Five Fitness Classes at Function Factory (Up to 81% Off) $39 at Groupon
Men's Haircut or Women's Haircut with Options for Full or Partial Highlights at enVus Salon & Day Spa (Up to 61% Off) $10 at Groupon
One or Two Men's Haircuts with Shampoo, Style, and a 10-Minute Scalp Massage at Grand Creation Salon (Up to 62% Off) $19 at Groupon
Haircut, Shampoo, Conditioning, and Mimosa with Optional Highlights and Toner at Phillip Edwards Salon (Up to 69% Off) $39 at Groupon
Trail Ride and Wine Tasting for One, Two, or Four from Happy Trailz Ranch (Up to Half Off) $45 at Groupon
$15 for an Online Traffic-School Course from The On-Line Traffic School, Inc. ($34.95 Value) $15 at Groupon
Organic Vegan Signature Facial or an Executive Facial with Microdermabrasion at Ilka Skin Care Therapy (69% Off) $45 at Groupon
One or Two 60-Minute Massages or a Two-Hour Couples Massage Class at The Caribbean Day Spa (Up to 66% Off) $29 at Groupon
One or Two Bikini or Brazilian Waxes at Our Little Secret Salon & Beauty Bar (Up to 63% Off) $17 at Groupon
Oxygen Facial with Microdermabrasion, or European Facial and 50-Minute Massage at Votre Beauté (Up to 54% Off) $89 at Groupon
All-Day Admission for One or Airsoft Outing with Gear and Ammo for One or Four at Jericho Airsoft Park (Up to 55% Off) $27 at Groupon
1 or 3 Months of Unlimited Kids' Boxing, Kickboxing, & MMA Classes at Art of Eight Training and Fitness Center (65% Off) $99 at Groupon
10 Outdoor Fitness Classes, or One Month or Six Weeks of Unlimited Outdoor Fitness Classes from Wired Fitness (83% Off) $39 at Groupon
$39 for One Exterior and Interior Pest-Control Treatment from Berrett Pest & Termite Control ($160 Value) $39 at Groupon
$99 for a Boudoir Photo-Shoot with Prints and Digital Images at Cean One Photography Studios ($370 Value) $99 at Groupon
Online or In-Class California Real-Estate License-Certification Course from Adhi Schools (Up to 51% Off) $249 at Groupon
Diamond-Dermabrasion Treatment with Optional Raspberry-Enzyme or Glycolic Peel at Luce Skincare and Body (Up to 61% Off) $31 at Groupon
90-Minute Cruise for Two or Up to Six with Wine and Appetizers at Ship 'n a Bottle (Up to 56% Off) $69 at Groupon
$25 for Premium Oil-Change Package with Tire Rotation and Brake Inspection at Precision Auto Care (Up to $106 Value) $25 at Groupon
Diamond Microdermabrasion with Optional Choice of Peel at SimplyPURE Esthetics (Up to 59% Off) $49 at Groupon
Urban Challenge/Scavenger Hunt for Two, Four, Six, or Eight from Where You Want to Be Tours (Up to 69% Off) $119 at Groupon
Five-Week Core Session or Six-Week Brik Boot-Camp Session for Women at Kaia F.I.T. (Up to 74% Off) $50 at Groupon
Wolf Recovery Today Tour for One or Two or One-Year Membership for Four at California Wolf Center (Up to 56% Off) $20 at Groupon
Crepes or Cheese and Chocolate Fondue Class for Two or Four at Fabrison's French Creperie (Up to 47% Off) $85 at Groupon
One-Hour Jet-Ski Rental or One- or Four-Hour Jet-Boat Rental at SD Water Sport Boat Rentals (53% Off) $35 at Groupon
One, Two, or Three Microdermabrasion Treatments with Facial at XO Day Spa (Up to 58% Off) $49 at Groupon
One or Two Dental-Implant Packages with Crowns and Abutment at 6th Avenue Periodontics (Up to 63% Off) $1799 at Groupon
$169 for Permanent Eyeliner on Upper and Lower Lids at Akua Spa & Salon with Carol ($400 Value) $169 at Groupon
Behind the Scenes and Taste of Little Italy Tour for Two or Four from Little Italy Tourism (Up to 55% Off) $49 at Groupon
10 or 20 Classes, or One Month of Classes with Optional Childcare at Hapa Yoga (Up to 74% Off) $49 at Groupon
Basic or Deluxe Boudoir Photo Shoot with Prints and Image CD at Intimate Photography (Up to 69% Off) $119 at Groupon
2-Hour Tour or 3-Hour Rental in a Single or Tandem Kayak from Chula Vista Kayak (Up to 51% Off) $22 at Groupon
60-Minute Swedish Massage or a 75- or 90-Minute Therapeutic Massage at Premier Massage (Up to 58% Off) $45 at Groupon
30-Minute Swedish Massage and 30-Minute Mini Facial for One at Simple Beauty Spa (58% Off) $42 at Groupon
$33 for Three Oil Changes, Two Tire Rotations, Engine-Light Check, and Inspections from Auto Care Special ($199 Value) $33 at Groupon
Haircut and Conditioning, Haircut and Gloss, or Keratin Treatment from Thomas Michael Salon Professional (Up to 73% Off) $39 at Groupon
Two, Four, or Six LipoLaser Treatments with Bioslimming at Eastlake Rejuvenation & Wellness Center (Up to 79% Off) $149 at Groupon
Two-Hour Standup-Paddleboard or Surf-Board Rental for Two or Four at SUP Diego (Up to 70% Off) $19 at Groupon
Dental Exam, Cleaning, and X-Rays with Optional Teeth Whitening at La Jolla Dental Group (Up to 89% Off) $49 at Groupon
One Month of Unlimited CrossFit or CrossFit Light Classes, or 10 CrossFit Classes at Dynamis CrossFit (Up to 74% Off) $39 at Groupon
One- or Two-Week Bartending Course for One or Two at Mixology Bartending Academy (Up to 55% Off) $145 at Groupon
$39 for Dental Package with Exam, X-rays, and Cleaning at El Cajon Family Dental ($375 Value) $39 at Groupon
Degustación VIP Tasting for One, Two, or Four at Danza del Sol Winery (Up to 54% Off) $24 at Groupon
30- or 60-Minute Microdermabrasion Facial with Therapeutic Massage at Better Health & Wellness Center (Up to 53% Off) $65 at Groupon
Five- or Nine-Hour Fishing Trip with Food Voucher from Dana Wharf Sportfishing (Up to 53% Off) $25 at Groupon
$25 for Take-Home Teeth-Whiten Kit with Lifetime Gel Refills from DazzlingWhiteSmileUSA ($199 Value) $25 at Groupon
One, Two, or Three Microderm Facials, and Choice of Hand or Foot Treatments at Bella Elite (Up to 79% Off) $49 at Groupon
21 Days of Unlimited Boot Camp or Six-Week Body Transformation Program at Fit Body Bootcamp (Up to 91% Off) $21 at Groupon
$30 for Admission for Two to the Gas Lamp Quarter Murder Mystery Adventure from Murder n' Mayhem ($50 Value) $30 at Groupon
One Take-Home Bottle of Wine and Wine Tasting Flights for Two at Miramonte Winery (Up to 43% Off) $27 at Groupon
Photography Class for One or Two at The Right Light Photography (Up to 50% Off). Four Options Available. $35 at Groupon
Curated Premium Wines Delivered from Heartwood & Oak (Up to 67% Off). Two Options Available. $20 at Groupon
Rounds of 9-Hole Golf with Range Balls for Two or Four at Sun Valley Golf Course (Up to 61% Off) $18 at Groupon
Gourmet Grilled Cheese Sandwiches for Two or Four at GreenGo Grilled Cheese Gastro Truck (Up to 48% Off) $12 at Groupon
Dental Checkups with Option for Whitening at Smiles by Design Dental and Main Street Dental (Up to 87% Off) $59 at Groupon
$49 for Weight-Loss Package with Lipotropic Injections and Physician Consultation at Soboba Medical Group ($180) $49 at Groupon
4.5-Hour Whale-Watching Cruise for One, Two, or Four from Pacific Nature Tours (Up to 42% Off) $39 at Groupon
One or Two Basic Spa Pedicures or Shellac Manicures at Divine Nails & Spa (Up to 53% Off) $11 at Groupon
Paintball Outing for One, Two, or Four with Field Admission to Jungle Island Paintball (Up to 51% Off) $25 at Groupon
Choice of 60-Min Massage or 60-Minute Swedish Massage With Reflexology at LRC Therapeutic Bodywork (51% Off) $32 at Groupon
10 Yoga Classes, Month of Unlimited Yoga Classes, or Mommy & Me Program at Brickhouse Cardio Club (Up to 67% Off) $49 at Groupon
One or Two Dental Implants and Crowns at San Diego Smile Dentistry (Up to 50% Off) $1999 at Groupon
Photography Packages from Shidransky Jessi People Photography (Up to 85% Off). Four Options Available. $59 at Groupon
60- or 90-Minute Prenatal or Postnatal Massage at KNEAD IT! Massage Therapy (Up to 52% Off) $39 at Groupon
Segway Tour of Downtown San Diego from San Diego Segway Tours (Up to 51% Off) Two Options Available. $44 at Groupon
Whale-Watching Cruise for Adult, or Cruise for Child with Optional Book from Dana Wharf Whale Watching (Up to 61% Off) $19 at Groupon
Custom Photo Print on Metal with Free Shipping from PrinterPix (Up to 86% Off). Three Options Available. $10 at Groupon
60-Minute Thai, Swedish, or Hot-Stone Massage at D Hair & Spa-Massage (Up to 56% Off) $35 at Groupon
Trail Ride, Wine Tasting, and Souvenir Glass for One or Two from Happy Trailz Ranch (Up to 61% Off) $38 at Groupon
American Comfort Cuisine for Lunch, Brunch, or Dinner at Luc's Bistro (Up to 50% Off). Three Options Available. $12 at Groupon
One, Three, or Six Super Deluxe Machine Washes or One X-Press Detail at Bayside Auto Spa (50% Off) $5 at Groupon
Three-, Five-, or Seven-Day Detoxifying Juice Cleanse from Jubilee Juices (Up to 60% Off) $99 at Groupon
$99 for a Choice of Two Spa Services at About You Day Spa and Salon (Up to $250 Value) $99 at Groupon
10 or 20 Classes or Three Months of Unlimited Classes at Sculpt Fusion Yoga (Up to 72% Off) $41 at Groupon
One or Two 60- or 90-Minute Massage and Aromatherapy Packages at Wat Po Thai Spa (Up to 61% Off) $40 at Groupon
One- or Two-Month New Year's Weight-Loss Challenge at Encinitas Fitness Studio (Up to 68% Off) $79 at Groupon
VIP Winery Tour and Tasting Experience for One, Two, or Four at Miramonte Winery (Up to 77% Off) $20 at Groupon
Persian and Greek Cuisine at Alborz Restaurant (Up to 43% Off). Two Options Available. $17 at Groupon
One- or Two-Hour Sailing Lesson and Cruise or Sunset Cruise from Pacific Sailing Charters (Up to 71% Off $80 at Groupon
Chiropractic Adjustment or Massage from ChiroValues.com (Up to 87% Off). Four Options Available. $29 at Groupon
Two or Three Groupons, Each Good for $16 Worth of Guamanian Cuisine and Drinks at Guahan Grill (Half Off) $8 at Groupon
Four-Hour Paintball Session with Rental Gear for One, Two, or Four at San Diego Paintball Park (Up to 71% Off) $15 at Groupon
$59 for a Spa Package with One-Hour Massage and Foot Scrub at There She Glows! Day Spa ($115 Value) $59 at Groupon
Three or Six Laser Hair-Removal Treatments on a Small Area at Global Laser Cosmetics (Up to 77% Off) $79 at Groupon
5 or 10 Yoga Classes for Kids and Tweens at If I Was A Bird Yoga, A Kids Yoga Studio (Up to 55% Off) $39 at Groupon
10 Outdoor Fitness Classes, or One Month or Six Weeks of Unlimited Outdoor Fitness Classes (Up to 92% Off) $39 at Groupon
Crepe Meal and Drinks for Two or Four at Fabrison's French Creperie (Up to 45% Off). Three Options Available. $24 at Groupon
Carnival-Game Rentals from San Diego Kids' Party Rentals (50% Off). Two Options Available. $25 at Groupon
$45 for Haircut and Moroccan Oil from Jacques at Divinity Salon & Boutique ($115 Value) $45 at Groupon
Indian Meal for Two or Four with Dosas, Wine, and Desserts at Bawarchi Dosa (Up to 44% Off) $24 at Groupon
$29.99 for a Car Care Package with Oil Changes and Tire Rotations at San Diego Car Care ($250 Value) $30 at Groupon
Four Laser Hair-Removal Treatments on a Small, Medium, or Large Area from Dr. LinhKieu Nguyen, MD (Up to 86% Off) $99 at Groupon
All-Day Paintball Package for 2 or 4 or Private Paintball Party for 10 at Velocity Paintball (Up to 51% Off) $35 at Groupon
4 or 8 Educational Classes (K-8) or SAT Prep Program with Materials at Brainy Learning Center (Up to 76% Off) $59 at Groupon
One 40-Minute Introductory Hydro-Jet Flight on Saturday or Sunday at SoCal Jetovator (Up to 39% Off) $110 at Groupon
51-Week Digital, Print, or Digital and Print Subscription to "The Economist" (Half Off) $64 at Groupon
Men's and Women's Waxing Services at Elixr Beauty Bar (Up to 56% Off). Three Options Available. $20 at Groupon
$49 for Lifetime Access to an Online 18-Module On-Demand Course from iPhotography ($849 Value) $49 at Groupon
5 or 10 Outdoor Boot Camp Classes or One Month of Unlimited Classes at Gut Check Fitness (Up to 74% Off) $29 at Groupon
5 or 10 Ultimate Fusion Classes, or One Month of Unlimited Classes at Evolve Fusion Fitness (Up to 71% Off) $29 at Groupon
Sushi and Japanese Food at Tabu Sushi Bar & Grill (Up to 47% Off). Three Options Available. $16 at Groupon
Six Weeks or Three Months of Unlimited Group Fitness Classes at NXPT Fitness Studio (Up to 85% Off) $45 at Groupon
60-Minute Massage or 90-Minute Initial Chiroprassage at The Wellness Lounge (Up to 50% Off) $50 at Groupon
Pregnancy Massage, Post-Natal Therapy, or Body-Contouring Massage at Rebirth Maya Massage (Up to 48% Off) $39 at Groupon
$59 for Two Private Dance Lessons for One Person or Couple at Arthur Murray Dance Studio ($165 Value) $59 at Groupon
Four-, Five-, or Six-Hour Photo Booth Rental Package from Gold Rush Event Services (Up to 67% Off) $349 at Groupon
One or Two Temecula Wine and Dine Passes for Free Items or Discounts from Smart Shopper Card (Up to 56% Off) $20 at Groupon
$99 for an Online Interior-Design Certification Course from Style Design College Online ($1,030 Value) $99 at Groupon
$199 for 12 Months of Unlimited, On-Demand Access to 153-Course IT Training Library from K Alliance ($1,999 Value) $199 at Groupon
Housecleaning for Home of Up to 1,200 or 2,500 Square Feet from Supreme Cleaning Solutions (Up to 64% Off) $89 at Groupon
Two-Day US Sailing Basic Keelboat Sailing Course for One at Harbor Island Yacht Club (Up to 57% Off) $149 at Groupon
Two or Four Hours of LAN Gaming for Four or Six, or Minecraft Party at GameSync Gaming Center (Up to 57% Off) $25 at Groupon
Three VersaSpa Tans or One Month of Level 1 Bed Tanning at Tan By the Sea or Deep Tan & Spa (Up to 61% Off) $29 at Groupon
Salt-Therapy Treatments at The Salt Room La Jolla (Up to 51% Off). Three Options Available. $25 at Groupon
Herbal Hot-Oil Massage with Dry-Brush Exfoliation and Steam Sauna Detox for One or Two at Zenspa (Up to 31% Off) $135 at Groupon
One or Three Exterior Auto Details for a Car, Truck, or SUV at Eco Auto Solutions (Up to 55% Off) $59 at Groupon
$125 for a Clay-Shooting Package with Instruction for Two at Triple B Clays (Up to $314 Value) $125 at Groupon
5 or 10 Fitness Classes or One Month of Unlimited Classes at Baja Body Athletic Club (51% Off) $37 at Groupon
One, Two, or Three Erbium Laser Skin-Resurfacing Treatments on the Face at The Laser Cafe (50% Off) $199 at Groupon
$75 for Mystery Comedy Dinner Theater for Two with Magnets at Mystery Cafe Dinner Theater ($130 Value) $75 at Groupon
One, Two, or Three Oil Changes with Tire Rotations and a Check-Up at Mission Bay Automotive (Up to 68% Off) $25 at Groupon
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How To Make Whipped Cream
Cooking Lessons from The Kitchn
I admit to being a bit fanatical about whipped cream. There's just no way I'd make a beautiful homemade pie or any other dessert and then top it off with whipped cream from a can! Especially not when making whipped cream from scratch is so very easy and so very much better.
Whipping cream is special in that it can go from puddle of milk to a bowl of billowy, sweet-tasting clouds in a matter of minutes. It's the cream's milkfat content that makes this possible. As you whisk the milk, the fat molecules start to join together and form pockets of air, gradually making a stable structure — whipped cream. (And if you whip too long, you can actually break the fat apart again and make butter!)
What is labeled "whipping cream" at the store usually has a milkfat content of 30% to 35%. Heavy cream actually has a slightly higher milkfat content (around 36%) so you can use it to make whipped cream as well. But don't try making whipped cream with any other kinds of milk — the milkfat content just isn't high enough to whip into whipped cream. There's no such thing as low-fat whipped cream in the real world, unfortunately for those of us who love it.
You can make whipped cream in a stand mixer, with a hand mixer, or by good ol' muscle power with a whisk and a bowl. Keep the cream refrigerated right up until you're ready to whip it so that it's as cold as possible. If it's a hot day, chilling your bowl and whisk also help. If you're using a stand mixer or hand mixer, keep an eye on your speed. It's tempting to go fast, but keeping the speed between medium and medium-high helps make sure you don't overshoot that perfect soft billowy stage and start going grainy. I usually aim for "firm peaks" with my whipped cream, which is when the cream holds peaks but the tips are slightly softened. Much beyond this stage and I find the cream starts becoming overly stiff and somewhat grainy.
Whipped cream is at its best right after you whip it. It only takes about 5 minutes to make, so this is one task I often leave until the very last minute. This said, whipped cream will hold for a few hours in the refrigerator — give it a few sturdy whips with a whisk to froth it back up into full glory before serving.
How To Make Whipped Cream
What You Need
1 cup whipping cream or heavy cream
1 teaspoon vanilla or other flavorings (see Recipe Notes)
Stand mixer with a whisk attachment
Metal bowl and a handmixer with beater attachments
Metal bowl and a whisk
Note on Whipping Times: The times given below are using a stand mixer on medium speed. If you use a higher speed, the time between stages will be shorter. If you are whipping by hand, the times will likely be longer.
- Pour the cream in the bowl: Leave the cream in the refrigerator right up until you're ready to whip it. When ready, measure it into the bowl of a stand mixer or a metal bowl. Add the vanilla and other flavorings.
- Begin whipping: Increase mixer speed to medium and begin whipping. For the first several minutes, the cream will be very frothy and bubbly.
- Watch for trails in the cream (4 to 5 minutes): When you start to see trails in the cream that don't immediately dissolve after the whisk moves, you've reached what's called "soft plop" stage. If you take your whisk out of the bowl, the whipped cream will barely hold to the whisk.
- Watch for soft peaks (6 to 7 minutes): When the trails in the cream become more solid and a dribble of whipped cream stays floating on the surface of the cream, you've reached "soft peak" stage. If you take your whisk out of the bowl, more of the cream will cling to the whisk but any peaks will quickly soften.
- Watch for firm peaks (7 to 8 minutes): The trails in the cream will become stiffer and stiffer, and the cream will start to take on volume. If you take your whisk out of the cream, the peaks in the whipped cream will hold firmly but have slightly softened tips. This is typically the best stage to stop whipping and serve the cream.
- Watch for firm peaks (8 to 9 minuts): If you continue whipping, the cream will stiffen even more and you might notice it taking on a grainy texture. If you take your whisk out of the cream, the peaks will be completely stiff. If you whip much more beyond this stage, you'll make butter.
- Serve or store: Once you've reached your ideal stage of whipped cream, serve the whipped cream immediately or cover and store it in the refrigerator for a few hours.
Recipe Notes
- Serving Amount: Cream roughly doubles when it is whipped. One cup of cream will make about 2 cups of whipped cream, which is enough for 8 to 10 people to each get a healthy dollop on their pie. You can halve or double (or triple!) the amount as needed.
- Other Flavorings: Before you start whipping, you can add orange or almond extract, a splash of liquor like bourbon or rum, some cocoa powder or melted chocolate, fruit puree, or citrus zest.
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This post and recipe have been updated. Originally published November 9, 2009.
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Per serving, based on 2 servings. (% daily value)
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43 Comments
Another trick I've learned is to stick the bowl and the whisk or beaters in the freezer for half and hour to an hour before prep.
One secret to not getting tired when whipping by hand is to start out by just quickly moving the whisk back and forth in the bottom of the bowl (not lifting it at all). This allows you to use your arm muscles instead of your wrist, which most people find a lot easier. After it starts to thicken, you can start lifting the whisk (going in vertical circles instead of side-to-side) to incorporate more air. I don't think it's ever taken me more than 2 minutes to whip enough cream for 6 using this method.
I'm also a total purist when it comes to cream and added sugar. I think it's sweet enough on its own - after all, lactose is a sugar. Now, a little booze (bourbon, rum, cognac) mixed in is a different story...
I like to freeze any leftover; you just spoon it in dollops onto wax paper, and stick it in the freezer for a few hours, until firm, then wrap each dollop in wax paper and stick them in a bag. You can just pull out a dollop to put on hot drinks straight from the freezer, or you can defrost in the fridge for a while for cold desserts.
Of course, there's almost NEVER any leftover whipped cream in my house. Because, really, who can resist it on their coffee, on fruit, on hot cocoa, with pancakes...
Second Greige's tip - I left my bowl and beaters in the fridge overnight, and my whipped cream held up so well!
I also like to make it as close to serving time as possible, but if you MUST make it ahead I do recommend the gelatin trick.
If you're going to go the gelatin route, please warn the vegetarians. An alternative is the Dr. Oetker's whipped cream stabilizer stuff. If I remember correctly, it's vegetarian.
Be careful not to overwhip! It thickens very quickly in the last stages... If you've come a cropper, and over beaten the cream, add a small dash of milk to it, and beat it briefly - it'll turn back to pillowy lovelyliness!
Put the whipped cream in a fine mesh sieve over a bowl if you need to hold it for more than a little while so that any liquid that seeps out can drain, you likely won't need any gelatin then
My favourite whipping method - although not one I use anymore, now that my old (and deceased) hand mixer has been replaced by a KitchenAid - involved a drill. After the death of the hand mixer but before the advent of the stand mixer, I needed to whip some cream, and after my partner and I both wore our wrists out trying to do it by hand (I'll follow ericahd's advice next time!), he took a look at the whisk attachment from the hand mixer, which turned out to be a *perfect* fit in his drill... and it took about 30 seconds for nicely whipped cream.
I second what ericahd said. And I totally recommend doing it by hand too; this is one job that really doesn't require a mixer, and it's very easy to overwhip in one!
I third the comment about leaving the whisk and the bowl in the freezer before starting this process. I add a hint of sugar and vanilla - it tastes so good just by itself!
This tastes 100x better than anything you buy! :)
Totally agree with ericahd. Had bourbon whipped cream this weekend on both pumpkin and apple pies, and it was heavenly!!
I use my handheld stick mixer. I just put the cream in a pyrex measuring cup, dash of vanilla and a little sugar, and it takes like 2 minutes.
you can also make it in a magic bullet -- though it's not quite as fluffy -- still works in a pinch and it's better than canned.
I surround my bowl with ice water (inside a bigger bowl), and keep everything cool that way.
I agree with the others--stick the mixing bowl and attachment in the freezer!
and I also think the best whipped cream is just ever so slightly sweet with a little bit of vanilla. not too sweet and no extra flavors.
I bought this little sucker to keep in my freezer for making whipped cream. It attaches to the pro KitchenAid mixer and is also perfect for whipping egg whites (I do not freeze the bowl for this).
If you are not making very much whipped cream, you can use an egg beater and a measuring cup. This would be a fun kitchen task for kids to help with! I also use my egg beater for whipping egg whites.
Lemon juice and zest, with a hint of honey in lieu of sugar. Best topping ever for fresh fruit!
Once you taste the real thing you'll never go back to the can or tub of the fake stiff. Love real whipped cream!
Adding instant espresso makes a great topping. Especially for tres leches cake.
I don't know gabrielaskitchen, last weekend we spiked a tub of Cool Whip with Grand Marnier and it worked just fine. :)
Cream powdered sugar (what we call icing sugar), vanilla optional electric mixer bowl= whipped cream. Simple, do it all the time. Whipped cream in a can, or any pre-prepared whipped cream is hardly used in Australia, and for most things is considered odd. It's only ever really used on ice cream sundaes.
I agree that real whipped cream is a must, but I'm seriously having trouble wrapping my mind around the fact that we need instructions. It's whipped cream. You whip the cream. I mean, really.
Seems intuitive @m! but I've seen how badly it can go for a beginner -- a few months ago I asked my brother to make some whipped cream last for the pie while I got dinner on -- somehow when I wasn't looking he ended up making butter.
Whipping the cream by hand is a family tradition in our house. Everybody lines up and whips at the bowl until their arm gets tired, and then you pass it along to the next family member! It makes for some great fun, even if the boys do get a little overly competitive!
Can we get a post on the stages of whipping egg whites? Cream I'm fine with, but whites are a different story!
I always use regular white sugar in my whipped cream, and sometimes add a little Baileys instead of vanilla. Very yum! Also, if you make it in a glass bowl, it will keep in the fridge for at least a day without getting watery.
Also, add 1.5 tbsp of cocoa (sifted) and 1/4 or so of white sugar, 1 tsp of vanilla and voila - you have chocolate whipped cream. And it is so damn good I could just sit and eat the whole bowl as is.
The cold bowl/whisk trick worked perfectly this weekend. We were away for Thanksgiving in a place with no electric mixer, and we were able to make our whipped cream by hand in not very long at all! Thanks for the tip!
My first attempt at making whipped cream was a mitigated disaster. I was making it for an aunt and she said to whip until she came back from wherever. She forgot about me. There was no whipped cream for the strawberries, but my butter ended up being delicious!
I like to put some Bailey's Irish Cream or Kahlua into my whipped cream or add some cocoa powder to snazz it up! There are so many things you can do with whipped cream to make it taste a different or to enhance a dessert! Enjoy!
I think it was from this site that I learned to use a stick blender for whipped cream. Makes a small amount like a dream, and much easier cleanup than the stand mixer!
I read somewhere that if you add a bit of sugar, it helps to stabilize the whipped cream. Works for me, although I like whipped cream very lightly sweetened.
Try a spoonful of maple syrup if you prefer a sweetener -- a lovely, subtle finish.
Maybe it's because I grew up in Ireland, but I am amazed that whipping cream can be explained in so much detail. Beat and beat until you reach the required consistency - nothing else. Cans of cream were novelties for Christmas, but by default we had half-pint tubs of single cream that were to be whipped.
And if I were to beat my cream for 9 minutes on medium on the kitchenaid I'd be spreading that butter on toast. Three minutes with the kitchenaid, 5 minutes with the hand-cranked whisk give me thick dollops of cream. Time and time again.
Double cream is even more pleasure to work with - that's almost beaten with a fork!
We had company one Thanksgiving and when dessert time came around I got up from the table and whipped the cream for the pumpkin pie. My cousins boyfriend was blown away because he had never had freshly made whipped cream...his mom always did the canned under pressure variety!! They married soon after and he still reminds me of introducing him to great whipped cream!!
To keep from splashing on the walls, put the bowl down in the sink, and beat away. Doesn't work too well with a stand mixer, though.
Thanks for the tips everyone - I didn't know I could resoften overwhipped cream! Very good for this distracted cook to know...
I use my Kitchen Aid mixer and heavy cream, and it turns out lovely. However, this past summer I didn't pay as direct attention (blame the new cute baby in the household) and ended up with lovely butter! We were taking blueberry shortbread to a potluck, so I just brought the butter instead and got rave reviews. :)
Shake it in a mason jar!
Add cocoa powder and instant coffee for mocha cream!
Add cardamom for delicious unexpected flavor!
Add cinnamon!
I had no idea people needed a recipe for this. I learned how to whip cream from watching my mother cook. If you only have a hand mixer, it's harder to over-whip it. But if you do, hand-whipped butter tastes really good, too.
Stick blender with a whisk attachment is the way to go. It offers smaller quantities and minimal cleanup. And what's with NO SUGAR?? I don't put in much, but jeez. . .
My friends spent Christmas here, and I hand-whipped cream for the breakfast hot chocolate. They were amazed. Apparently, neither of them had seen it, done it, nor tasted it before (they're Ready Whip types). It was pretty funny. I've been whipping cream forever--didn't think much of it.


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Unit details
MPM704 - Managing for Environmental Sustainability
|Enrolment modes:
Trimester 3: Burwood (Melbourne) Intensive*, Cloud (online)
|Credit point(s):
|EFTSL value:
|Unit chair:
M Taghian
|Incompatible with:
|Contact hours:
*Burwood (Melbourne) Intensive offering:
Unit is taught face to face intensively in blocks during the trimester; that is, classes are not held on a weekly basis. Attendance is required at each all-day seminar.
For students enrolled in intensive mode attendance is required at the following seminars between 10.00am and 4.00pm each day:
Thursday 20 November
You will need to access substantial learning resources and experiences in CloudDeakin (Deakin's online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.
Managing for Environmental Sustainability is designed to give students an integrated understanding of environmental sustainability issues as they relate to business management. The unit will provide managers with a conceptual framework for analysing and developing a strategic response to environmental issues and an understanding of the potential business case for sustainability. An integrated overview of human, business and ecological sustainability is presented during the course. Students will address a series of environmental issues and analyse case studies. A problem-based learning approach will guide students to examine critically current business principles and practices as they relate to environmental sustainability.
Assignment 1 3000 words 40%, Assignment 2 4500 words 60%
Unit Fee Information
|Student Contribution Rate*
|Student Contribution Rate**
|Fee rate - Domestic Students
|Fee rate - International students
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.