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Guest Opinion: Getting Maximum Impact from DRTV, Part III1 Sep, 2011 By: Doug Garnett Response
The final installment of a three-part series entitled "Six Degrees of DRTV."
It's no secret that the successful execution of a DRTV campaign can be difficult. Sometimes it's temping to just find a good formula that works and stick with it. But the truth is when we stay within our comfort zone, we leave tremendous profit potential untapped. In DRTV, that means the full impact from your campaign can only be realized when you expand your focus beyond immediate direct sales and formulaic production styles.
Expand where? By focusing on the fifth and sixth of Atomic Direct's "Six Degrees" — intangibles like the quality of your brand execution or the subtle sophistication of communicating with both heart and mind.
These campaign and creative qualities don't fit neatly on a balance sheet. But they are the critical for building long-term success.
Ignoring Intangibles Can Lead to Failure
Consider the George Foreman Grill. It was a tremendous success, right? Not in the big picture. Mistakes with intangibles led Salton-Maxim (the marketer of the Foreman Grill) into a position where it sold its company at pennies on the dollar despite Foreman's massive sales success.
Other direct sales successes that turned to failure from poor execution of intangibles are Sharper Image and RotoZip. What's saddest is that all three of these companies could have thrived — if their infomercials had delivered more long-term value.
The Fifth Degree: Communicating Heart and Mind
Strong sales come from appeals to both heart and mind. Despite this, "emotion, emotion, emotion!" is a popular marketing mantra — one that comes from a limited view of humanity.
But ignore the mind and your impact will be quickly overcome by the viewer's genuine emotions. Offer "rationale" as well as emotion and the mind builds strong connections to your product that turn into sales.
Equally wrong are those who deliver little more than passionless logic and ruthless intellectualism. Without emotional connection, hard hitting "rationale" will never find a home in the mind because it takes emotional connections to make rationale meaningful.
The Sixth Degree: Brand
The brand crime DRTV practitioners commit most often comes through absurd uses of exaggeration. Exaggeration can be found nearly everywhere — even in higher production value shows like the Fein MultiMaster.
Consider: The MultiMaster is a superb finish carpentry tool from a highly respected German manufacturer. But in the show, we're told the MultiMaster is "like a home remodeling system in a box." The problem is that tool guys know it's not — and who else is spending $350 on this tool? So this single line (repeated throughout the show) takes this high-quality brand and drops it to the level of a Popeil Pocket Fisherman.
Why don't DRTV practitioners know better? Brand crimes rarely hurt short-term sales, and it's a rare producer who knows how to look at the long term. This also means that most DRTV campaigns are leaving tremendous future profit untapped.
Strong brands deliver strong future sales and lower future marketing costs. Unfortunately, it takes a far-sighted management team to achieve this — foresight that seems to be missing among the general DRTV business.
Get More From DRTV
During the past nine months I've explored the "Six Degrees" in these pages because, while DRTV has had a tremendous past, our successful future requires delivering higher impact.
How do your campaigns stack up? Where among these "Six Degrees" do you have the biggest opportunity to deliver higher impact?
It will vary for each company, each agency and each client. But what my nearly 20 years of experience makes clear is that when you take the time to figure this out, you'll find higher profits and build stronger companies. ■
Doug Garnett is founder and CEO of Atomic Direct, a Portland, Ore.-based advertising agency specializing in brands, consumer strategy, infomercials and driving retail with television. He can be reached via email at email@example.com or on Twitter at @DRTVGuru. For more information, visit www.atomicdirect.com.
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Do You Ever Feel Like This?
Thursday, June 09, 2011
Morning all! How are ya?
Some of you may or not not know, that I'm working thru some issues (yes, professionally) with eating, working out etc and how I get obssessed with it all. It's a work in progress, but I'm feeling better. One thing I can't seem to shake is that no matter what I eat whether I stay on track or not, is that I feel guilty....almost like I did something wrong by EATING, by fueling my body! I could eat perfectly with portions and all the right veggies, proteins etc and still feel like I did something wrong. I always feel like I COULD be doing something more to help my weight loss. Any I the only crazy one that feels like this?
Anyway, mentally, I have been feeling great. I feel strong and in control. I'm not over eating and making much better choices. I am slacking in the workout department a bit, but next week is vacation and I know I usually get up early before everyone else is up and workout on the beach. I'm planning on bringing my own healthy snacks and just RELAX. Anybody want to share any beach vacation tips for us "I want to be healthy on vacation" people?
OK, so that's it! I'm off to zumba tonight and looking forward to a relaxing weekend before leaving for the beach on Tuesday. Have a great day!
Have a fantastic day and thanks for reading!
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Yep, for as long as I can remember (alright, not "forever" but certainly since I was in my late teens & started dieting w/resultant binges!) - I have treated hunger pains like they're pathologic! I literally have to tell myself that it's OK, I have to eat SOMETHING - preferably something healthy that will fuel my body & leave me feeling GOOD (as opposed to bloated indigestion when I eat gluten or too much starch!)... But then again if I eat something not-so-good, it's not the end of the world! (& I can stop myself from progressing to a full-fledged binge - "well-I've-blow-it-all-again-anyway
Hope you're having a great time on vacation!
2291 days ago
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Jen - Yes I 'always feel guilty as well....LOL .....
As to healthy vacations - beach vacations are my favorite and the last time Cindy and I went for a week ( way to long ago) we both lost weight without even thinking about it...we ate fruit and yogurt for breakfast...hit the beach walking it for miles hunting shells...usually had a salad or smoothie for lunch and then went out walking some more. Since we were in San Dieago we ate fresh seafood for dinner most nights and had a blast!
Eating tips...keep it light and fresh as much as possible then just enjoy the beach and I bet you'll keep it healthy and have fun!!!
2297 days ago
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Have a great time on vacation! It's nice that being at the beach presents so many great opportunities for fun AND fitness! I say play sand volleyball, ride bikes along the boardwalk (or whatever you have where you're going! LOL), splash in the waves! As far as healthy snacks - fruit, fruit and more fruit. Find the kind that is portable. :-)
2298 days ago
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Love vacations at the beach! We take our bikes with us and ride on the beach but you can also rent them some places. Also love to walk and jog on the beach and jump in the waves!! All great exercises! Have a great time and enjoy some beach ice cream and a seafood salad! Barb
2298 days ago
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Don't want to sound like a crazy preacher but Geneen roth should help LOADS with that!!!!!!!!!!!!!!
2298 days ago
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Jen, I wouldn't even know where to start trying to explain me. You think you are complicated? Ha! You are an easy case compared to moi. Answer to your question. Nope, you aren't the only one.
2298 days ago
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I feel the same way sometimes! Especially on the weekends, which sounds kind of ridiculous. But I will suddenly become completely overwhelmed and afraid to eat ANYTHING, even if I know that 1) I'm really really hungry and need to eat something adn 2) that what I'm choosing to eat is healthy. It's rather difficult!
2298 days ago
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Sounds like you're on the right track. Get some walks in to spark up your workouts and soon you'll be doing even more!
2298 days ago
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Ya, I've felt like that before. For the first few months I was on Spark, I was eating WAY too little fat because I was, quite literally, afraid of any fat at all. Anything higher than 100 calories was really hard for me to eat, never mind full meals! I've gotten way better though, it just takes time and a bit of proof that your body won't suddenly go crazy and gain weight when you eat!
For vacation eats, I agree with others about the WATER!!! And fruit is always a great choice too, I really love frozen grapes and bananas. Just make sure to peel and cut the banana before putting it in the freezer!
2298 days ago
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I hope you have a relaxing time at the beach. No tips here.
2298 days ago
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Glad you are getting help. No.. I don't feel that way. But I do feel guilty when I miss a planned workout. Not healthy mentally for me.
As to staying on track on vacation.... FRUIT! When you get there, find a grocery store. Pick up a great assortment of fruit that can sit on the counter. Maybe find a dollar store, pick up a 'disposable' bowl, and display nicely. Make a point of eating lots, every day. Great snack, great for keeping 'regular', great for filling up before restaurant meals so you aren't as hungry and can stay at good portions, even if you choose something that isn't the healthiest option on the menu.
Plus.. Fruit travels well to the beach too... and doesn't need to be refrigerated!
Have a great vaca~!!
2298 days ago
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I struggle with getting frantic over workouts and eating too. Something I am working on everyday so I know it can tend to be difficult.
As for the beach.... maybe set out goals of doing so many lunges a day on the beach in the sand, so many sit ups, so many push ups etc and don't finish the day without getting those things in. All exercises you don't need equipment for. So things like lunges, pushups, sit ups, jumping jacks, running in the water provides GREAT resistance as well.
2298 days ago
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Its good that you recognize that you needed help and are seeking it. I'm sure you will be able to get over your struggle soon.
As for the beach, make sure you bring plenty of water (don't want to dehydrate), fruit and such make great snacks, and running in sand is an awesome workout! Plus, don't forget the sunblock (no one wants skin cancer)!
2299 days ago
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On a concrete island smack in the middle of Santa Cruz's downtown metro center, fragrant sauces simmered in a tiny but well-equipped kitchen where two women were busily rolling burritos. It's a perfect location for good fast food; right on Front Street and at the stop for the heavily ridden Highway 17 Express.
Quesadillas ($3 to $6) include Sea and Land. Surprisingly thick with its edges sealed like a turnover, plump shrimp and steak joined tomatoes, pickled jalapeños and plenty of cheese within the browned tortilla.
New on the menu is Dandy's Synchronizada ($6), which combines chewy pieces of chopped steak with ham, onions, jalapeños and cheese.
El Dandy's tortas ($4.50 to $6) are very transportable—including the Torta Cubana ($6). In an oblong airy bun, thinly sliced ham, steak, chorizo, griddled, sliced hot dogs, tomato and hot pickled jalapeños made a satisfying lunch.
El Dandy also offers vegetarian-friendly options such as a bean and cheese burrito ($3.50), a rice, beans and cheese torta ($4.50), a chile relleno burrito ($5), carrot and potato tamale ($1.75), a veggie tostada ($4) or sopa plate ($6) with sour cream and vegetables, rice and beans.
Burritos ($3.50 to $8 for super shrimp) come with choice of mild or hot salsas. In addition to pork and beef, chicken with green sauce, tongue, and roasted head meat are available fillings.
The "small" breakfast burrito ($5), weighing almost a pound, was cooked to order with softly scrambled eggs, bits of potato, refried beans and tender strips of seasoned, shredded beef and onion machaca.
For bigger appetites, a number of plates are available ($6) with rice and beans, including enchiladas and tamales. If you are very lucky, the ladies will have sweet tamales, with pineapple, raisin or coconut. | KP
Taqueria el Dandy, 920 Pacific Ave., Santa Cruz, 427-2582. Open Monday through Friday 6 a.m. to 6 p.m. and Saturday 7 a.m. to 6 p.m. Closed Sunday.


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rocket fire
The growing number of casualties in the battle between Israel and Hamas has raised questions about the tactics being used by both sides. Judy Woodruff gets debate from Noura Erakat of George Mason University and Amos Guiora of the University of Utah about accusations that Hamas is using civilians as human shields and the ethics of targeting civilian areas. Continue reading
Secretary of State Hillary Clinton arrived in Jerusalem to reaffirm U.S. support for Israel and to press for immediate cease-fire. Independent Television News' John Ray and John Irvine report from Gaza and southern Israel on more airstrikes and rocket fire despite efforts by Egypt and others to support a diplomatic solution. Continue reading
Talks continued in Cairo over a cease-fire to halt the fighting between Hamas and Israel entering its 18th day as human rights groups call for more humanitarian aid to civilians trapped in the Gaza Strip. Continue reading
An Israeli artillery strike near a U.N.-run school in Gaza, where hundreds of Palestinians had sought refuge, killed at least 30 people on Tuesday, a U.N. official said, and stirred new concerns over civilian deaths in the conflict. Continue reading
Fighting continued for a seventh day between Israel and the Hamas-ruled Gaza Strip Friday, as Israel bombed a mosque it said was used to store weapons and targeted strikes on the homes of top Hamas leaders. Continue reading
A report released by the Pentagon Friday showed growing instability in Afghanistan and a continuing rise in Taliban forces. A reporter and a regional expert size up new security threats and discuss the new report. Continue reading


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BROOKSVILLE — Tom Hogan Sr. watched his daughter step into her car.
Laurie Ellen Locke had visited her father's Brooksville home Wednesday afternoon to see family members who were in town. They had laughed and teased and told stories.
"Be careful," he said to her. "I love you."
His daughter, a beautiful brunette with piercing dark eyes, smiled at him and pulled away. On her trip back home to Ocala, she called her parents to ask if they had received some mail. It was a brief, ordinary conversation.
That was about 5 p.m. Within minutes, Hogan found out later that night, Mrs. Locke lost control of her 2008 Mercedes-Benz on a stretch of Interstate 75 in Sumter County. The car swerved off the road, plowed into a tree, flipped and caught fire.
Mrs. Locke was taken to Leesburg Regional Medical Center, where she died. She was 51.
"She was the light in my eye," Hogan said Thursday, his voice trembling. "She was a delightful, wonderful girl."
Mrs. Locke was a member of one of Hernando County's most prominent families. Her father has served as Republican state committeeman for more than four decades. His son and Mrs. Locke's brother, Tom Hogan Jr., runs the well-known Hogan Law Firm.
Mrs. Locke graduated from Hernando High School in 1978. Her husband, Ocala urologist D. Russell Locke, also attended Hernando High.
The couple, married for 30 years, had four children together.
Her sister, Mindy Watkins, described her as a devoted mother and aunt to all the children in her life. Mrs. Locke, more than anyone else, remembered the cute little things the kids would do when they were young. She could still tell the stories decades later.
"She was a wonderful person — very giving, very caring," said Trisha Bechtelheimer, owner of Westover's Flowers and Gifts in Brooksville, and a lifelong friend of Mrs. Locke. "She's the type that puts everybody else first — her family, her friends, everybody in need."
Mrs. Locke was a Hernando High classmate and close friend of Paul Farmer, who went on to international fame as a doctor in poor countries. For decades, she has contributed to the organization he founded, Partners in Health.
"She's been a supporter of Paul's throughout his career, even back in the days when he was writing hand-written thank you notes to people," Bechtelheimer said. When she called Farmer to break the news on Thursday, she said, "He was just so mad and upset."
And though Locke has not lived in Brooksville in many years, Bechtelheimer said, she continued to contribute to causes here, including Operation HeartFELT, which provides food to homeless students.
"She was one of the kindest people and warmest people in our class," said Jennifer Wheeles, who graduated with Mrs. Locke in 1978.
"I was just very thankful to know Laurie."
Skip Samples said Mrs. Locke was one of a handful of friends he's kept since kindergarten.
"Laurie is just one of the sweetest people I've ever known,'' he said. "She's always been nice to me and when you go back that far, this is tough, almost like losing a sister."
They stayed close enough that she sent him a text on Monday to comment on Facebook pictures of his recent trip to Colorado.
"It's hard to believe that Monday we were actually chatting."
Times researcher Shirl Kennedy contributed to this report. John Woodrow Cox can be reached at (352) 848-1432 or email@example.com.


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The Tools in the Box
We're still slamming around in the gale unleashed by my lighthearted survey of last week. But since results are still trickling in, I will not yet attempt any synthesis of results or responses to the very nature of the game. Instead, please consider this an extended footnote from my peculiar domain of academe, which is the doing and teaching of fiction writing.
I fully expect comments that question what the academy is doing messing around in the realm of creative writing in the first place, but I hope the discussion doesn't get pulled in that direction. Here I'd like to stick to word choice, syntax choice, grammar choice.
In Sunday's Modern Love column in The New York Times, I ran across the sentence "He didn't even know I hadn't smoked or drank in 10 years." I read it aloud over breakfast, and it didn't jar my partner. But it jarred me. Strictly speaking, the reason to take umbrage at the column is the opinion that "I had drank" is incorrect. The verb conjugates as "I drink; I drank; I have drunk." Of course the word "drunk" might imply drunkenness, and it may well be that the author or editor changed "I hadn't smoked or drunk in 10 years" because she guessed that readers would conjure an image of the author as a slovenly drunkard. If that guess is accurate, then the sentence may be better in its current form, an alternative to traditional conjugation.
But what remains jarring to me about that form is that a narrator who says, "I had drank that wine" or "I drunk it right down" gives himself away (or so we fiction writers presume) as belonging to one of several social types and not to others. Other markers—use of "y'all" or "ain't," or "that hossie better get along" would help indicate whether the same narrator is from the deep South or the deep North, or a cowboy, or a dude rancher, or a preppie making fun of other social types, or Lord knows what else. The choices are myriad; "drank" is the tip of the iceberg.
But that iceberg is the stuff of the fiction profession, and those of us who teach in that profession try mightily to instruct our students in the deft use of their linguistic tools. For a while, this effort for me included laying out the traditional conjugation of transitive "lay" versus intransitive "lie." If you inadvertently have a persnickety grammarian-type character saying, "I need to lay down," this argument went, you are giving the reader mixed signals, whether or not the reader is aware of how the verbs are parsed. By contrast, if you want to demonstrate the scanty education of your perfidious murderer, you might have him write his confession with a solecism like "He just lied [or layed] there." However, in a number of recent novels, I've noticed that otherwise exemplary fictional speakers of standard English are using "lay" intransitively. If this usage shift becomes universal, we fiction writers will have lost a tool from our toolbox, and there will no further point in teaching students how to deploy it. That, more than right/wrong or descriptive/prescriptive dichotomies, is our main concern.
In my latest novel, I have a meth addict who is getting fired say of work that day, "I shouldn't of come in"; and of a love interest, "If I could of had her, I would of." My copy editor changed these locutions to "could have" and "could've." I read the various versions aloud; I tried to tell myself there was no auditory difference between "shouldn't of" and "shouldn't've"; I tried to rationalize that even though this particular meth addict might write "could of," he is not writing but speaking in the scene. In the end, I restored "of," hoping that my readers would hear my character better that way and would not assign the solecism to the author.
Artists need to know their paints, their brushes, their canvases; composers need to know keys, scales, harmony, meter. Fiction writers and poets need to know language, in as many registers as possible, to create worlds made entirely of words.
P.S. Wed. morning — I have updated the penultimate paragraph to clarify what was confusing to some readers.Return to Top


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On Sunday Skum's lead guitarist John Eaton joined friend and country superstar Trisha Yearwood at her country style brunch held at the Loew's Miami Beach. The brunch was a highlight of the Miami Wine and Food Festival, an annual event that attracts scores of celebrities and celebrity chefs from around the world,
Trisha not only hosted her brunch, but many of her dishes were on display for all to taste and to top if off and she even played a five song set for sold out event. Tickets were impossible to get, but the band was well represented as John was there to support Trisha with her event.
"Brunch on the beach with Trisha? Are you kidding me? Great way to end the Food Fest", said John who even got behind the table and whipped up some omelets for thrilled guests.
"I couldn't believe John Eaton was cooking my omelet", said Food Fest patron Robin van Calcar who flew in from London, England for the festival. "I look up and he asks me if I want some mushrooms and salsa. "Only in Miami!"
"I told Trisha that next year we should do something special with the whole band and she was all in. She was giving me a hard time that we didn't ask her to join us on stage last month."
"Martika is great and I love her but I would have loved to do it," said a smiling Yearwood. "But I did hear it was a great compilation.
"I met Trisha a few years ago at her wedding to Garth and always loved her music," said John. "When our friends come into town we always make it a point to get out and support them. It is what makes this band great."


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So i was tagged for another blog by BladeSymphony, and I'm using this as an excuse in practicing finding gifs.
So this is about my most anticipated games, but I have been assigned some categories and they are as follows:
- Most anticipated of 2014
- Most anticipated of 2015
- A Wildcard
- And my most anticipated game ever
Lets do this!
Well I've always been a smash bros fan. This installment so far seems to have a great character selection and hopefully I'll be able to play online for the first time!
(Assuming it doesn't get delayed again)
I've got a blog series coming up on this, but the short form. This is the Space sim to end all space sims.
Unfortunatley no gifs...
Indeed random adorable anime-style Sister of Battle I found off of google, indeed.
Regardless this is basically if you take the overlooked Space Marine game that came out last gen and combine it with Planetside 2. Just shut up and take my money!
This is ME we are talking about DUH!
Need I say more?
I have no idea who has been tagged and who hasn't so I'm taking shots in the dark here


text:
The Firing Line Forums
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December 12, 2010, 10:00 AM
When I look at my posts and there are answers they do not show up when I open the post????
Mal H
December 12, 2010, 11:32 AM
Please see the replies and questions over at THR. Since you're having the same problem at both sites, I have to think you're accessing the wrong link type.
We'll work out the problem over there - closed here.
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Synthesized melody .
For me now it is like a bookmark of emotions
Almost haunting, I really like this.
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New strategy: "Average return on investment"
Today a new strategy to automatically manage bids has appeared in the Direct interface, Direct Commander, and the Direct API. The system helps get the maximum amount of conversions by focusing not on individual cost indicators — like CPC or goals — but on the financial effectiveness of the ad in general, that is the return on your investment.
The return on investment is the relation between profit and expenditure on advertising. By calculating this value, you can assess how effectively your weekly budget in Direct is being spent.
|For example, let's say you sell covers for laptops, and your revenue from selling one unit is 1500 rubles. Every week on average 30 customers come to you via Direct advertising, and your weekly expenditure on advertising costs 15,000 rubles (or 500 per person on average). That means, the revenue from advertising (1000 rubles) is double the amount it costs you in expenditure (500 rubles).
To maintain the return on investment at the level you want, you can enable the new strategy and set the ROI value in its settings at the the level you consider optimal for your business.
The system will manage bids by keywords in order to:
- get as many conversions as possible in a week
- bring the average weekly return on investment value closer to the value set by you
Further information about the strategy's settings and what to pay attention to when it's switched on can be read in the Help section.


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Acupuncture to induce labour?(3 Posts)
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Notes: Pitchers keep eye on Granderson
Notes: Pitchers keep eye on Granderson
Granderson does not have the track record as a dangerous basestealer, but many opponents are already treating him as one.
"I'm getting frustrated because I can't go," Granderson admitted after Friday's 9-6 win. "I want to go. But at the same time, if they're worried about me, they're going to break down mechanically. I know pitchers don't want to rush, and he has to be fast in order for me not to go."
Whether or not Granderson had Twins starter Kyle Lohse worried Friday night, he certainly had Lohse's attention. Lohse threw over to first base three times and pitched out another with Granderson on, one out in the first inning and Ivan Rodriguez at the plate, possibly sensing a hit-and-run attempt. Lohse retired Rodriguez on a flyout to right before Magglio Ordonez hit the first pitch he saw for an RBI double.
"Some guys, it will bother," manager Jim Leyland said. "Some guys, it won't."
When Granderson reached base on a two-out walk in the eighth, Jesse Crain threw over twice before striking out Brandon Inge.
On Wednesday, Jeff Weaver threw over four times with Granderson on in the third inning before finally picking him off. Weaver threw over twice more in the sixth with Granderson on and Pudge at the plate, eventually eliminating him on a double play.
Granderson has not even attempted a steal since April 24, the first day of the Tigers' three-game series at Angel Stadium, and he was nabbed on a pitchout.
Part of the attention, Granderson admits, goes with the territory of the role he plays on this team.
"The combination of being in center field, being at the top of the lineup, adds to [the reputation] right away," Granderson said. "Even though I don't have 20 stolen bases, I'm always a threat to go. I think they know that. So somehow, I have to make it look less obvious."
As long as pitchers see him as a constant threat, the Tigers are going to try to exploit it, working him into big leads, whether or not he's going. Even when the pitcher doesn't throw over or pitch out, he can be rushed into a slide step or forced to throw more fastballs to the plate in order to give his catcher a chance to throw out Granderson if he does go.
The trick, says first-base and baserunning coach Andy Van Slyke, is to make sure Granderson is a step and a slide away from the bag. If he's not running, he can sometimes take an even bigger lead than he otherwise would, because he doesn't have to worry about being caught leaning towards second.
Indeed, Granderson could be seen taking the same or incrementally bigger leads once Lohse threw over Friday night.
"It's a good thing," Granderson said. "I like the fact that they're throwing over, because they're worried about me and it gives the hitter a little more chance to get balls out of the zone because he's worried about me. If he elevates a ball up, they can get on top of it and maybe drop it in the gap."
Respect the Dome: Leyland has made a point so far this season of not emphasizing the challenge of winning on the road. He wants his team to expect to play well, no matter where it plays. Even he had to admit, though, that Friday was a big win for his club.
"I thought it was probably the biggest win of the year, so far," Leyland said. "I just think it's been a tough place with a very good ballclub. Kenny [Rogers] wasn't sharp, and it looked like one of those games. I've seen a lot of these when I coached for the White Sox and read about other teams over the years, that those are games you usually lose in the Metrodome when they come back like that and get right back in there, get within one or two. Most of the time, they've won those games. I thought the way the guys stayed after it last night and added on, I thought it was a real nice scenario for our team.
"We were coming off a loss and coming to a place where they're waiting for you because of the prior weekend. I have all the respect in the world for this team and this franchise. I sat there at the World Series with the Homer Hanky. I played a lot of games up here with the White Sox. It's a tough place. We could've lost that game very easily. Our guys hung in there, battled, stayed after it and we won it."
Polanco out again: Placido Polanco said his sore back was feeling better Saturday, but it wasn't good enough to play. He was out of the lineup for the second straight game on Saturday. Omar Infante started in his place at second base.
The move put Leyland in a bind at shortstop, where Leyland was hoping to start one of his reserves and give Carlos Guillen a day at DH to limit his time on the artificial turf. Had Leyland done that and sat Polanco, he would've had no healthy infielders available off his bench.
The issue could pop up again Sunday. Asked whether Polanco might sit again Sunday to avoid the turf, Leyland said, "That's a possibility, and we will consider it."
Mantei to DL: Matt Mantei won't be pitching in the Majors, or anywhere, for the next week. The Triple-A Toledo Mud Hens placed him on the seven-day disabled list Saturday with a sore right shoulder. Mantei battled control problems in back-to-back outings Thursday and Friday.
Coming up: The Tigers will have their first meeting with Twins ace Johan Santana (2-3, 3.89 ERA) Sunday afternoon in the series finale against the Twins. Mike Maroth (4-1, 1.78 ERA) will try to move back into a tie for the AL wins lead in the 2:10 p.m. ET matchup at the Metrodome.
Jason Beck is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.


text:
Becks: Being England captain was an honour
David Beckham has celebrated St. George's Day by looking back over his soccer career.
The former soccer player was one of the many British stars to take to their social media accounts to celebrate St. George's Day yesterday.
And the sportsman, who turns 40 next month, took the chance to turn it into a personal moment of reflection. He made his debut for the England team in 1996 and served as captain for six years.
"There was no prouder moment for me than when I pulled on the England shirt, playing in front of our passionate fans. It was then an incredible honour to captain my country for many years. Today is a special day. Happy St George's Day (sic)," he wrote on his Facebook page.
Fans responded enthusiastically, professing their "love and respect" for the popular star.
Even though David is no longer playing, there's no stopping him passing on his wisdom to the new generation of sportsmen.
Recently he met New York Giants wide receiver Odell Beckham Jr., who describes David as his childhood hero.
And he joked that the American football player, who is no relation to the British star, should carry on his name in the world of sport.
"He just told me, 'You have to keep the legacy going,'" Odell told ABC News. "He told me he was watching me throughout the season, catching bits and pieces of it in London or LA, wherever he's at, but he's been keeping up with me and watching me, and just to keep up the family name."
© Cover Media


text:
Japanese watch brand, Citizen, has signed South-African born English cricketer, Kevin Pietersen, as its brand ambassador. Matching Citizen's 82-year-old heritage and its presence in almost 150 countries worldwide, is Pietersen, who claimed third spot in the ICC One Day International rankings in March 2007.
Katsusuke Tokura, Managing Director of Citizen Watches India says, "Kevin Pietersen is one of the finest batsmen, his sophistication and style superbly personifies our brand."
The New Super Titanium watch collection will feature Pietersen in all its communication.
The models in this range, according to the company are forty percent lighter than Stainless Steel watches.
Pietersen currently holds fort in Delhi Daredevils, Surrey and the English cricket team. The batsman has been the fastest to reach both 1,000 and 2,000 runs in One Day International Cricket and has maintained skill and dexterity towards the sport.


text:
HBO's Hit Show 'VEEP' Is Casting
HBO is casting principals and extras for 'VEEP.'
Casting Union & Non-Union principle and background roles for season three of the HBO TV series "VEEP," starring Julia Louis-Dreyfus, Anna Chlumsky, Tony Hale and Matt Walsh. Project description: "Centers on former Senator Selina Meyer who finds being Vice President of the United States is nothing like she expected and everything everyone ever warned about."
Want to see if you have what it takes? Submit via Backstage.com.
Sign up now with a free 14-day trial! Simply click here, type in promo code VEEP and receive Backstage.com for 14-days free.
Backstage has been helping peformers get cast since 1960. Start your free trial today! Enter offer code VEEP at checkout for your free 14 days.


text: Sonic Corp. Company Profile (NASDAQ:SONC) Company Profile Analyst Ratings Earnings History Earnings Estimates Dividend History Insider Trade Headlines Social Media Chart About Sonic Corp. (NASDAQ:SONC) Sonic Corp. operates and franchises the chain of drive-thru restaurants (Sonic Drive-Ins) in the United States. As of August 31, 2016, 3,557 Sonic Drive-Ins were in operation from coast to coast in 45 states, consisting of 345 Company drive-thrus and 3,212 franchise drive-thrus. As of August 31, 2016, its restaurant design and construction consisted of a kitchen housed in a one-story building, which was approximately 1,500 square feet, flanked by canopy-covered rows of 16 to 24 parking spaces, with each space having its own payment terminal, intercom speaker system and menu board. At a Sonic Drive-In, a customer drives into one of the parking spaces, orders through the intercom speaker system and has the food delivered by a carhop and Sonic Drive-Ins also include a drive-thru lane and patio seating to provide customers with alternative dining options. Its food items include specialty drinks, such as cherry limeades and slushes, ice cream desserts and chicken sandwiches and hamburgers. Industry, Sector and Symbol: Sector: Retail/Wholesale Industry: Quick Service Restaurants Sub-Industry: Restaurants Symbol: NASDAQ:SONC CUSIP: 83545110 Web: www.sonicdrivein.com Capitalization:Market Cap: $1.04553 billionOutstanding Shares: 41,809,000Average Prices:50 Day Moving Avg: $23.68200 Day Moving Avg: $25.7152 Week Range: $21.12 - $30.05 P/E:Trailing P/E Ratio: 16.43Foreward P/E Ratio: 17.99P/E Growth: 1.35Sales & Book Value:Annual Revenue: $515.82 millionPrice / Sales: 2.00Book Value: ($4.12) per sharePrice / Book: -5.98Dividend:Annual Dividend: $0.56Dividend Yield: 2.3% Profitability:EBIDTA: $158.68 millionNet Margins: 13.23%Return on Equity: -44.21%Return on Assets: 9.71%Debt:Debt-to-Equity Ratio: -3.56%Current Ratio: 2.05%Quick Ratio: 2.05%Misc:Average Volume: 844,748 shs.Beta: 1.77Short Ratio: 13.32 Frequently Asked Questions for Sonic Corp. (NASDAQ:SONC) What is Sonic Corp.'s stock symbol? Sonic Corp. trades on the NASDAQ under the ticker symbol "SONC." How often does Sonic Corp. pay dividends? What is the dividend yield for Sonic Corp.? Sonic Corp. declared a quarterly dividend on Thursday, July 6th. Investors of record on Wednesday, August 9th will be paid a dividend of $0.14 per share on Friday, August 18th. This represents a $0.56 dividend on an annualized basis and a dividend yield of 2.27%. The ex-dividend date is Monday, August 7th. View Sonic Corp.'s Dividend History. How will Sonic Corp.'s stock buyback program work? Sonic Corp. announced that its board has authorized a stock buyback program on Friday, August 11th 2017, which authorizes the company to buyback $160,000,000.00 in shares, according to EventVestor. This buyback authorization authorizes the company to purchase up to 16.2% of its shares through open market purchases. Shares buyback programs are often an indication that the company's board of directors believes its stock is undervalued. How were Sonic Corp.'s earnings last quarter? Sonic Corp. (NASDAQ:SONC) posted its earnings results on Wednesday, January, 4th. The company reported $0.24 earnings per share (EPS) for the quarter, topping the Thomson Reuters' consensus estimate of $0.21 by $0.03. The company had revenue of $129.55 million for the quarter, compared to the consensus estimate of $132.59 million. Sonic Corp. had a negative return on equity of 44.21% and a net margin of 13.23%. The company's revenue was down 11.1% compared to the same quarter last year. During the same quarter last year, the firm posted $0.24 EPS. View Sonic Corp.'s Earnings History. When will Sonic Corp. make its next earnings announcement? Sonic Corp. is scheduled to release their next quarterly earnings announcement on Monday, October, 23rd 2017. View Earnings Estimates for Sonic Corp.. Where is Sonic Corp.'s stock going? Where will Sonic Corp.'s stock price be in 2017? 13 equities research analysts have issued 12-month target prices for Sonic Corp.'s stock. Their forecasts range from $24.00 to $32.00. On average, they expect Sonic Corp.'s share price to reach $27.67 in the next year. View Analyst Ratings for Sonic Corp.. What are analysts saying about Sonic Corp. stock? Here are some recent quotes from research analysts about Sonic Corp. stock: 1. According to Zacks Investment Research, "Sonic Corp. operates and franchises one of the largest chain of drive-in restaurants in the United States. Sonic restaurants offer made-to-order hamburgers and other sandwiches and feature Sonic signature items, such as footlong coney cheese dogs, hand-battered onion rings, tater tots, specialty soft drinks, including cherry limeades and slushes, and frozen desserts. At a typical Sonic restaurant, a customer drives into one of 24 to 36 covered drive-in spaces, orders through an intercom, and has the food delivered by a carhop within an average of four minutes. " (9/22/2017) 2. Cowen and Company analysts commented, "We worry comps will be challenged in SONC's 2Q and 3Q, modestly trailing Street estimates. Shares' downside could be limited as SONC completed the previous initiative to refranchise to ~95% one quarter ahead of schedule, which could lead to a favorable company margin and G&A guidance update. Downside is further limited by targets to repurchase 17%+ of the company's market cap in 2017." (3/24/2017) Are investors shorting Sonic Corp.? Sonic Corp. saw a decrease in short interest in the month of August. As of August 15th, there was short interest totalling 9,634,030 shares, a decrease of 12.0% from the July 31st total of 10,950,839 shares. Based on an average daily trading volume, of 879,562 shares, the days-to-cover ratio is presently 11.0 days. Currently, 24.2% of the company's shares are sold short. Who are some of Sonic Corp.'s key competitors? Some companies that are related to Sonic Corp. include Arcos Dorados Holdings (ARCO), Domino's Pizza Group PLC. (DOM), Wingstop (WING), Red Robin Gourmet Burgers (RRGB), Del Taco Restaurants (TACO), Carrols Restaurant Group (TAST), Fogo de Chao (FOGO), Noodles & Company (NDLS), Jamba (JMBA), Papa Murphy's Holdings (FRSH), Country Syl Ckng Restaurant Chain Co Ltd (CCSC) and Popeyes Louisiana Kitchen (PLKI). Who are Sonic Corp.'s key executives? Sonic Corp.'s management team includes the folowing people: James Clifford Hudson, Chairman of the Board, President, Chief Executive OfficerClaudia S. San Pedro, Chief Financial Officer, Executive Vice PresidentChristina D. Vaughan, President of Sonic Restaurants, Inc.Jose A. Duenas, Executive Vice President, Chief Brand OfficerPaige S. Bass, Senior Vice President, General Counsel and Assistant Corporate SecretaryJohn H. Budd III, Senior Vice President, Chief Development and Strategy OfficerMichelle E. Britten, Chief Accounting Officer, Vice PresidentLori Abou Habib, Chief Marketing OfficerCorey R. Horsch, Vice President of Investor Relations, TreasurerCarolyn C. Cummins, Vice President - Compliance, Corporate Secretary Who owns Sonic Corp. stock? Sonic Corp.'s stock is owned by a variety of of retail and institutional investors. Top institutional investors include Southeastern Asset Management Inc. TN (15.40%), SOUTHEASTERN ASSET MANAGEMENT INC (15.40%), BlackRock Inc. (12.07%), Vanguard Group Inc. (8.60%), Dimensional Fund Advisors LP (4.66%) and Macquarie Group Ltd. (2.79%). Company insiders that own Sonic Corp. stock include Carolyn C Cummins, Craig Jeffrey Miller, Federico F Pena, Frank E Richardson III, Harold A Ceron, J Clifford Hudson, Kate S Lavelle, Kathy L Taylor, Michelle E Britten, Paige S Bass, Robert M Rosenberg and Steven A Davis. View Institutional Ownership Trends for Sonic Corp.. Who sold Sonic Corp. stock? Who is selling Sonic Corp. stock? Sonic Corp.'s stock was sold by a variety of institutional investors in the last quarter, including Gotham Asset Management LLC, BlackRock Inc., Thrivent Financial For Lutherans, Canada Pension Plan Investment Board, TIAA CREF Investment Management LLC, Goldman Sachs Group Inc., Voya Investment Management LLC and Principal Financial Group Inc.. Company insiders that have sold Sonic Corp. stock in the last year include Carolyn C Cummins, Frank E Richardson III and Harold A Ceron. View Insider Buying and Selling for Sonic Corp.. Who bought Sonic Corp. stock? Who is buying Sonic Corp. stock? Sonic Corp.'s stock was bought by a variety of institutional investors in the last quarter, including Westfield Capital Management Co. LP, UBS Asset Management Americas Inc., Marshall Wace North America L.P., Westwood Holdings Group Inc., Great Lakes Advisors LLC, Cipher Capital LP, AHL Partners LLP and Dimensional Fund Advisors LP. Company insiders that have bought Sonic Corp. stock in the last two years include Kathy L Taylor and Steven A Davis. View Insider Buying and Selling for Sonic Corp.. How do I buy Sonic Corp. stock? Shares of Sonic Corp. can be purchased through any online brokerage account. Popular online brokerages include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab. What is Sonic Corp.'s stock price today? One share of Sonic Corp. stock can currently be purchased for approximately $24.65. MarketBeat Community Rating for Sonic Corp. (NASDAQ SONC)Community Ranking: 2.3 out of 5 ( )Outperform Votes: 335 (Vote Outperform)Underperform Votes: 398 (Vote Underperform)Total Votes: 733MarketBeat's community ratings are surveys of what our community members think about Sonic Corp. and other stocks. Vote "Outperform" if you believe the stock will outperform the S&P 500 over the long term. Vote "Underperform" if you believe the stock will underperform the S&P 500 over the long term. You may vote once every thirty days. Analyst Ratings Consensus Ratings for Sonic Corp. (NASDAQ:SONC) (How are Consensus Ratings Calculated?) MarketBeat calculates consensus ratings using the most recent rating from each brokerage that has rated a stock within the last twelve months. Since brokers often use different ratings systems, each rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings. Each stock's consensus rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months.MarketBeat will no longer include ratings and price target data in its consensus calculation if a broker drops coverage and MarketBeat has received a report that coverage was dropped. Ratings from certain research firms that issue ratings using purely quantitative methods (such as Zacks, Vetr and ValuEngine) are not included in consensus calculations. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.Ratings Breakdown: 1 Sell Rating, 7 Hold Ratings, 5 Buy RatingsConsensus Rating:Hold (Score: 2.31)Consensus Price Target: $27.67 (12.24% upside) Analysts' Ratings History for Sonic Corp. (NASDAQ:SONC) Show: Only the Most Recent Rating From Each Brokerage All Ratings For This Stock DateFirmActionRatingPrice TargetImpact on Share PriceDetails9/18/2017Citigroup Inc.Initiated CoverageBuy -> Buy$28.00Low8/14/2017Bank of America CorporationReiterated RatingBuy$30.00Low7/27/2017Jefferies Group LLCReiterated RatingHold$26.00Medium7/26/2017Piper Jaffray CompaniesReiterated RatingBuy$32.00Medium6/26/2017Oppenheimer Holdings, Inc.Reiterated RatingOutperform$29.00Medium6/26/2017StephensReiterated RatingOverweight$32.00Medium6/23/2017Cowen and CompanyBoost Price TargetMarket Perform$23.00 -> $25.00High5/23/2017Wells Fargo & CompanyInitiated CoverageMarket Perform -> Market Perform$30.00Low3/29/2017Barclays PLCLower Price TargetUnderweight -> Underweight$26.00 -> $24.00Low3/20/2017Canaccord GenuityDowngradeBuy -> Hold$30.00 -> $24.00High1/1/2017Deutsche Bank AGReiterated RatingHold$25.00N/A12/2/2016Longbow ResearchDowngradeBuy -> NeutralN/A10/25/2016Telsey Advisory GroupDowngradeOutperform -> Market Perform$36.00 -> $27.00N/A5/16/2016Sterne Agee CRTReiterated RatingBuyN/A10/20/2015GuggenheimBoost Price TargetBuy$34.00 -> $36.00N/A(Data available from 9/26/2015 forward) Earnings Earnings History for Sonic Corp. (NASDAQ:SONC)Earnings History by Quarter for Sonic Corp. (NASDAQ SONC)DateQuarterConsensus EstimateActual EPSRevenue EstimateActual RevenueRelease LinkConference CallDetails10/23/2017$0.44N/A6/22/2017Q3 2017$0.41$0.43$122.58 million$124.00 millionViewN/A3/28/2017Q2 2017$0.14$0.15$104.32 million$100.20 millionViewN/A1/4/2017Q117$0.21$0.24$132.59 million$129.55 millionViewListen10/24/2016Q4$0.44$0.45$167.15 million$162.12 millionViewListen6/23/2016Q3$0.42$0.43$167.52 million$165.24 millionViewListen3/29/2016Q216$0.16$0.18$128.73 million$133.16 millionViewN/A1/5/2016Q116$0.23$0.24$145.02 million$145.80 millionViewN/A10/19/2015Q4$0.42$0.43$175.33 million$175.30 millionViewListen6/22/2015Q315$0.36$0.36$163.36 million$164.75 millionViewN/A3/24/2015Q215$0.12$0.13$123.58 million$126.22 millionViewN/A1/6/2015Q115$0.16$0.18$133.80 million$139.86 millionViewN/A10/21/2014Q4$0.34$0.34$161.00 million$163.77 millionViewListen6/23/2014Q314$0.29$0.30$148.55 million$152.20 millionViewListen3/24/2014Q214$0.06$0.07$110.87 million$109.70 millionViewListen1/6/2014Q1$0.13$0.13$127.99 million$126.70 millionViewListen10/21/2013Q413$0.30$0.30$155.78 million$158.80 millionViewN/A6/24/2013Q3 2013$0.26$0.26$147.54 million$146.60 millionViewN/A3/25/2013Q2 2013$0.05$0.05$112.72 million$111.10 millionViewN/A1/3/2013Q1 2013$0.11$0.11$126.29 million$126.01 millionViewN/A10/16/2012$0.24$0.25ViewN/A6/20/2012$0.22$0.24ViewN/A3/21/2012$0.02$0.03ViewN/A1/4/2012$0.09$0.09ViewN/A10/18/2011$0.22$0.20ViewN/A6/22/2011$0.18$0.21ViewN/A3/22/2011$0.03$0.02ViewN/A1/4/2011$0.10$0.12ViewN/A(Data available from 1/1/2011 forward) Estimates Earnings Estimates for Sonic Corp. (NASDAQ:SONC)2017 EPS Consensus Estimate: $1.222018 EPS Consensus Estimate: $1.37QuarterNumber of EstimatesLow EstimateHigh EstimateAverage EstimateQ1 20173$0.20$0.22$0.21Q2 20173$0.13$0.16$0.15Q3 20173$0.39$0.43$0.41Q4 20173$0.43$0.47$0.45Q1 20182$0.21$0.26$0.24Q2 20182$0.14$0.17$0.16Q3 20182$0.45$0.48$0.47Q4 20182$0.49$0.54$0.52(Data provided by Zacks Investment Research) Dividends Current Dividend Information for Sonic Corp. (NASDAQ:SONC)Most Recent Dividend:8/18/2017Annual Dividend:$0.56Dividend Yield:2.27%Payout Ratio:37.33% (Trailing 12 Months of Earnings) 45.16% (Based on This Year's Estimates)40.88% (Based on Next Year's Estimates)Dividend History by Quarter for Sonic Corp. (NASDAQ SONC)AnnouncedPeriodAmountYieldEx-Dividend DateRecord DatePayable Date7/6/2017quarterly$0.142.11%8/7/20178/9/20178/18/20174/20/2017quarterly$0.142.25%5/8/20175/10/20175/19/20171/19/2017quarterly$0.142.2%2/6/20172/8/20172/17/201710/21/2016quarterly$0.142.15%11/7/201611/9/201611/18/20167/7/2016quarterly$0.111.56%8/8/20168/10/20168/19/20164/7/2016quarterly$0.111.23%5/9/20165/11/20165/20/20161/28/2016quarterly$0.111.5%2/8/20162/10/20162/19/201610/15/2015quarterly$0.111.69%11/6/201511/11/201511/20/20157/9/2015quarterly$0.091.25%8/10/20158/12/20158/21/20154/13/2015quarterly$0.091.13%5/11/20155/13/20155/22/20151/30/2015quarterly$0.091.19%2/9/20152/11/20152/20/20158/7/2014quarterly$0.0911/7/201411/12/201411/21/2014(Data available from 1/1/2013 forward) Insider Trades Insider Trading and Institutional Ownership History for Sonic Corp. (NASDAQ:SONC)Insider Ownership Percentage: 6.24%Insider Trades by Quarter for Sonic Corp. (NASDAQ:SONC)Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails9/7/2017Steven A DavisDirectorBuy1,000$22.49$22,490.00 9/6/2017Steven A DavisDirectorBuy2,000$23.00$46,000.00 7/21/2017Steven A DavisDirectorBuy2,000$24.62$49,240.00 5/16/2017Frank E Richardson IIIDirectorSell50,000$28.15$1,407,500.00 5/8/2017Carolyn C. CumminsVPSell2,500$28.39$70,975.00 1/11/2017Harold A. CeronVPSell3,112$27.02$84,086.24 1/10/2017Frank E Richardson IIIDirectorSell4,685$27.57$129,165.45 5/27/2016Craig Jeffrey MillerInsiderSell25,394$30.00$761,820.00 5/25/2016Kathy L TaylorDirectorBuy10,000$29.85$298,500.00 4/28/2016Craig Jeffrey MillerInsiderSell25,700$35.53$913,121.00 4/25/2016Frank E Richardson IIIDirectorSell45,005$34.96$1,573,374.80 4/20/2016Frank E Richardson IIIDirectorSell3,895$35.00$136,325.00 4/19/2016Frank E Richardson IIIDirectorSell51,100$35.05$1,791,055.00 4/13/2016Paige S BassSVPSell17,800$35.15$625,670.00 4/5/2016J Clifford HudsonCEOSell42,421$35.22$1,494,067.62 4/4/2016Carolyn C CumminsVPSell2,000$35.71$71,420.00 4/4/2016J Clifford HudsonCEOSell93,741$35.27$3,306,245.07 3/14/2016Carolyn C CumminsVPSell8,000$32.12$256,960.00 2/1/2016Kate S. LavelleDirectorSell6,222$29.85$185,726.70 1/13/2016Robert M. RosenbergDirectorSell10,125$29.72$300,915.00 1/11/2016Federico F. PenaDirectorSell10,125$29.80$301,725.00 12/15/2015Robert M. RosenbergDirectorSell12,403$30.99$384,368.97 12/4/2015Michelle E. BrittenVPSell5,508$29.30$161,384.40 12/3/2015Paige S. BassSVPSell15,456$29.76$459,970.56 12/2/2015Carolyn C. CumminsVPSell7,874$29.76$234,330.24 7/16/2015Stephen C VaughanInsiderSell21,250$29.06$617,525.00 7/13/2015Stephen C VaughanInsiderSell21,000$29.43$618,030.00 7/6/2015Stephen C VaughanInsiderSell13,287$27.90$370,707.30 7/1/2015Stephen C VaughanInsiderSell21,261$29.05$617,632.05 6/29/2015Stephen C VaughanInsiderSell16,220$29.33$475,732.60 6/15/2015Craig Jeffrey MillerInsiderSell35,945$31.56$1,134,424.20 6/10/2015Stephen C VaughanCFOSell36,195$31.08$1,124,940.60 6/8/2015Stephen C VaughanCFOSell4,192$31.00$129,952.00 6/5/2015Stephen C VaughanCFOSell14,705$30.12$442,914.60 3/17/2015Frank E Richardson IIIDirectorSell48,600$32.93$1,600,398.00 3/13/2015Frank E Richardson IIIDirectorSell32,307$32.61$1,053,531.27 3/10/2015Robert M RosenbergDirectorSell15,000$32.19$482,850.00 2/11/2015Michelle E BrittenVPSell2,110$30.93$65,262.30 1/23/2015Michael J MaplesDirectorSell4,149$31.09$128,992.41 1/22/2015Michael J MaplesDirectorSell25,048$30.93$774,734.64 1/16/2015Stephen C VaughanCFOSell77,702$31.54$2,450,721.08 1/15/2015Federico F PenaDirectorSell14,791$31.27$462,514.57 1/14/2015J Clifford HudsonCEOSell190,000$31.57$5,998,300.00 1/13/2015Carolyn C CumminsVPSell2,000$31.24$62,480.00 1/12/2015Federico F PenaDirectorSell10,125$30.80$311,850.00 12/22/2014Pedro Claudia SanVPSell11,366$26.16$297,334.56 12/11/2014Frank E Richardson IIIDirectorSell4,751$26.84$127,516.84 12/8/2014Frank E Richardson IIIDirectorSell10,249$27.62$283,077.38 11/12/2014Michelle E BrittenVPSell1,570$25.25$39,642.50 11/5/2014Robert M RosenbergDirectorSell25,125$25.30$635,662.50 10/31/2014Stephen C VaughanCFOSell74,458$25.21$1,877,086.18 10/27/2014Paige S BassSVPSell61,802$24.70$1,526,509.40 9/4/2014Robert M RosenbergDirectorSell20,000$21.56$431,200.00 8/18/2014Frank E Richardson IIIDirectorSell23,550$22.07$519,748.50 7/30/2014Frank E Richardson IIIDirectorSell1,450$21.50$31,175.00 7/28/2014Frank E Richardson IIIDirectorSell1,150$21.50$24,725.00 7/7/2014Kate S LavelleDirectorSell14,178$22.37$317,161.86 7/3/2014Carolyn C CumminsVPSell1,000$22.50$22,500.00 6/9/2014Frank E Richardson IIIDirectorSell50,000$21.76$1,088,000.00 4/14/2014Pedro Claudia SanVPSell7,042$20.91$147,248.22 3/31/2014J Clifford HudsonCEOSell100,000$22.64$2,264,000.00 3/7/2014Michelle BrittenVPSell1,500$20.53$30,795.00 3/4/2014Carolyn CumminsVPSell4,240$20.00$84,800.00 2/28/2014Frank Richardson IIIDirectorSell6,667$20.66$137,740.22 2/26/2014Michael MaplesDirectorSell25,966$19.75$512,828.50 2/18/2014Frank Richardson IIIDirectorSell90,400$19.00$1,717,600.00 2/12/2014Omar JanjuaInsiderSell98,807$17.89$1,767,657.23 1/24/2014Frank Richardson IIIDirectorSell9,600$19.14$183,744.00 1/23/2014Robert RosenbergDirectorSell35,000$19.93$697,550.00 1/22/2014Stephen VaughanCFOSell24,500$20.17$494,165.00 1/17/2014Frank Richardson IIIDirectorSell7,355$20.59$151,439.45 1/16/2014Douglas BenhamDirectorSell21,764$20.62$448,773.68 1/10/2014Michelle BrittenVPSell4,181$20.00$83,620.00 1/10/2014Robert RosenbergDirectorSell10,125$19.98$202,297.50 12/18/2013Federico PenaDirectorSell10,125$20.56$208,170.00 12/4/2013Carolyn CumminsVPSell2,564$20.52$52,613.28 12/4/2013Craig Jeffrey MillerInsiderSell31,503$20.44$643,921.32 12/2/2013Craig Jeffrey MillerInsiderSell18,497$19.92$368,460.24 11/25/2013Kate LavelleDirectorSell5,014$19.88$99,678.32 11/21/2013Michael MaplesDirectorSell38,347$19.78$758,503.66 11/20/2013Douglas BenhamDirectorSell2,500$19.40$48,500.00 11/12/2013Pedro Claudia SanVPSell20,971$19.10$400,546.10 11/11/2013Kathy TaylorDirectorSell52,204$19.03$993,442.12 11/5/2013Douglas BenhamDirectorSell66,034$19.20$1,267,852.80 10/25/2013Paige S BassVPSell44,306$18.75$830,737.50 9/23/2013J Clifford HudsonCEOSell300,000$18.44$5,532,000.00 9/17/2013Carolyn CumminsVPSell1,500$18.29$27,435.00 4/10/2013W Scott MclainInsiderSell9,098$12.51$113,815.98 4/9/2013Stephen C VaughanCFOSell16,584$12.38$205,309.92 1/30/2013Jeffrey SchutzDirectorSell21,065$11.15$234,874.75 (Data available from 1/1/2013 forward) Headlines Headline Trends for Sonic Corp. (NASDAQ:SONC) Latest Headlines for Sonic Corp. (NASDAQ:SONC) Source: All Sources Trusted Sources MarketBeat.com Bloomberg MarketWatch Motley Fool NASDAQ Reuters Seeking Alpha The Street The Wall Street Journal Yahoo Finance DateHeadlineSonic Corp. (SONC) versus Del Taco Restaurants (TACO) Critical Surveywww.americanbankingnews.com - September 25 at 10:30 PMSonic Corp. (SONC) Coverage Initiated by Analysts at Citigroup Inc.www.americanbankingnews.com - September 24 at 11:40 PMSonic Corp. (SONC) and Its Competitors Critical Analysiswww.americanbankingnews.com - September 24 at 4:22 PMSonic Corp. (SONC) Upgraded to "Buy" at Zacks Investment Researchwww.americanbankingnews.com - September 22 at 6:24 AMSonic Corp. – Value Analysis (NASDAQ:SONC) : September 20, 2017finance.yahoo.com - September 20 at 9:19 AMETFs with exposure to Sonic Corp. : September 20, 2017finance.yahoo.com - September 20 at 9:19 AMSonic Corp. (SONC) versus Its Peers Head-To-Head Analysiswww.americanbankingnews.com - September 19 at 2:30 PMIs It The Right Time To Buy Sonic Corp (SONC)?finance.yahoo.com - September 19 at 7:53 AMCritical Review: Sonic Corp. (SONC) vs. Its Peerswww.americanbankingnews.com - September 19 at 4:14 AMSonic Corp. (SONC) Stock Rating Lowered by Zacks Investment Researchwww.americanbankingnews.com - September 16 at 11:02 PMYieldBoost SONC From 2.4% To 17.6% Using Optionswww.nasdaq.com - September 15 at 9:12 AMSONIC Offers New Carhop Classic Meal Deal for a Price Guests Cannot Resistfinance.yahoo.com - September 14 at 10:24 AMSonic Corp. (SONC) Stock Rating Upgraded by Zacks Investment Researchwww.americanbankingnews.com - September 13 at 7:54 PMSonic Corp. (SONC) Receives Average Rating of "Hold" from Brokerageswww.americanbankingnews.com - September 12 at 11:02 PMSonic Corp. : SONC-US: Dividend Analysis : August 09th, 2017 (record date) : By the numbers : September 11, 2017finance.yahoo.com - September 12 at 10:05 AMSonic Corp. (SONC) Director Acquires $22,490.00 in Stockwww.americanbankingnews.com - September 11 at 8:22 PMSteven A. Davis Acquires 2,000 Shares of Sonic Corp. (SONC) Stockwww.americanbankingnews.com - September 7 at 8:28 PM Brokerages Expect Sonic Corp. (SONC) Will Announce Quarterly Sales of $126.26 Millionwww.americanbankingnews.com - September 4 at 11:40 AMSONIC Adds an Iced Coffee Twist You Can't Resistfinance.yahoo.com - September 1 at 9:00 AMHead-To-Head Contrast: Red Robin Gourmet Burgers (RRGB) & Sonic Corp. (SONC)www.americanbankingnews.com - August 31 at 6:14 AMHere's Why Investors Should Steer Clear of Sonic (SONC) Nowwww.zacks.com - August 30 at 9:25 AMHere's Why Investors Should Steer Clear of Sonic (SONC) Nowfinance.yahoo.com - August 30 at 9:25 AMSONIC Kicks Up the Flavor with New Boneless Wing Flavorsfinance.yahoo.com - August 29 at 8:02 AMZacks Investment Research Downgrades Sonic Corp. (SONC) to Sellwww.americanbankingnews.com - August 27 at 4:22 PMSonic Corp. (SONC) Short Interest Updatewww.americanbankingnews.com - August 27 at 3:12 AMSONIC Drive-In Reveals Final 12 Crews to Compete in the 24th Annual DR PEPPER SONIC GAMESfinance.yahoo.com - August 23 at 11:53 AMSonic Corp. (SONC) Given Average Recommendation of "Hold" by Analystswww.americanbankingnews.com - August 18 at 10:58 PMJamba (JMBA) versus Sonic Corp. (SONC) Head to Head Analysiswww.americanbankingnews.com - August 16 at 2:16 PMSonic Corp. (SONC) Expected to Post Quarterly Sales of $126.26 Millionwww.americanbankingnews.com - August 16 at 2:54 AMGoogle Play Store Infected With Message Apps Having Surveillance Malwareinvestorplace.com - August 15 at 6:21 AMSonic Corp. (NASDAQ:SONC) Earns "Buy" Rating from Bank of America Corporationwww.americanbankingnews.com - August 14 at 11:48 PM Analysts Anticipate Sonic Corp. (NASDAQ:SONC) to Post $0.43 EPSwww.americanbankingnews.com - August 14 at 8:04 PMSonic Mania Reviews: What People Are Sayinginvestorplace.com - August 14 at 4:41 PMIHS Markit Score Update: Rise in bearish short interest is a negative sign for Sonic Corp sharesfinance.yahoo.com - August 12 at 7:58 AMSonic Corp. (NASDAQ:SONC) Declares Stock Buyback Programwww.americanbankingnews.com - August 11 at 11:10 AMSonic Corp. (SONC) Short Interest Up 14.1% in Julywww.americanbankingnews.com - August 11 at 8:34 AMSee what the IHS Markit Score report has to say about Sonic Corp.finance.yahoo.com - August 10 at 8:07 AMSee what the IHS Markit Score report has to say about Sonic Corp.finance.yahoo.com - August 10 at 8:07 AMSonic Appoints Chief Brand Officerfinance.yahoo.com - August 10 at 8:07 AMSonic Appoints Chief Brand Officerfinance.yahoo.com - August 10 at 8:07 AMStocks Under Scanner in the Restaurants Space -- Jack in the Box, Red Robin Gourmet Burgers, Sonic, and Wingstopwww.prnewswire.com - August 8 at 7:03 AMSonic Corp. (NASDAQ:SONC) and Chipotle Mexican Grill (CMG) Financial Comparisonwww.americanbankingnews.com - August 6 at 7:10 AMETFs with exposure to Sonic Corp. : August 4, 2017finance.yahoo.com - August 4 at 8:21 AMSonic Corp. (NASDAQ:SONC) Expected to Post Quarterly Sales of $126.26 Millionwww.americanbankingnews.com - July 29 at 7:45 AMMore on Sonic Automotive's Q2seekingalpha.com - July 28 at 8:32 AMSonic Corp. (SONC) Stock Rating Reaffirmed by Jefferies Group LLCwww.americanbankingnews.com - July 27 at 6:42 PMSonic Corp. (NASDAQ:SONC) Director Acquires $49,240.00 in Stockwww.americanbankingnews.com - July 25 at 4:26 PMSONIC's New Dunked Ultimate Chicken Sandwich Sauces Up Chicken Lineupfinance.yahoo.com - July 25 at 6:53 AMSonic Corp. (SONC) Given Consensus Recommendation of "Hold" by Analystswww.americanbankingnews.com - July 24 at 10:38 PMReviewing Sonic Corp. (SONC) and Noodles & (NDLS)www.americanbankingnews.com - July 24 at 6:04 PM Social Chart Sonic Corp. (SONC) Chart for Tuesday, September, 26, 2017 This page was last updated on 9/26/2017 by MarketBeat.com Staff


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I didn't know I had fans in the west or the east or north or south!!! Thank you brain, you are cool :D
Brain HELLo i have missed you hope all is well
Haha, you're too kind!
I'm a tuff boy, I can handle it.
Hey there! It is a piece by Tim Hawkinson. Link below:
you kind of look like me, if i had a female equivalent
Hey thank you! I should listen to that. You told me about it but then I went home and forgot. Thank you for reminding me.
I like this idea, I should get a webcam I think. My skype is kryptoberon.sungrazer if you ever decide to do that. I wish someone would visit me, I would take them round to some plant stores.
Senior E6er


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mdk 9.1 p4 hyperthread/smp
I'm fairly new to linux, and have been tinkering w/mdk for a while. I recently built a new system (msi 865g neo2, p4 2.6ghz) and enabled hyperthreading in the system bios. Windows XP sees/enables support for hyperthreading just fine. However, when installing mdk 9.1, only the non-smp kernel is installed. Shouldn't it automatically configure the smp kernel? If you look on cd1, both the smp and non smp kernels are there. Looking at /proc/cpuinfo the hyperthreading flag "ht" does show up in the list of cpu flags.
Looking at the system logs through MCC, the kernel identifies itself with the following entry "kernel: Linux version 2.4.21-0.13mdk (email@example.com) (gcc version 3.2.2 (Mandrake Linux 9.1 3.2.2-3mdk)) #1 Fri Mar 14 15:08:06 EST 2003"
How do I switch to the smp kernel?
Try simply going into MCC and using RPMDrake to install it. Should be all you need. The package is called kernel-smp-18.104.22.168.25mdk or similar.
Thanks. I gave that a try. Although I can now boot to either kernel, the smp kernel (18.104.22.168.25) reports only one cpu.
Is anyone running mdk 9.1 w/a p4 with hyperthreading enabled? How did you get the smp kernel to detect both logical CPUs?
I am running a P4 3.06 hyperthread with the smp kernel tried all of the kernels that came with the mdk power pack and smp was the only one that would run things correctly.(gigabit 8inxp mainboard)
I dont know if my system is seeing 1 or 2 processors how did you check this?
From everything I've seen, you should be able to enter "cat /proc/cupinfo" to see what the kernel detected.
I posted essentially the same question over on the mdk unofficial users board (http://www.mandrakeusers.org/viewtop...?p=64944#64944), but haven't had a chance to try it.
i am only showing 1 processor in mandrake control center but i am not sure if two will show up there when hyperthread is enable.
I f you find the answer somewhere else please post it here
Hi all
I use an HT CPU with Mandrake 9.2b2...when I look into the Kernel Boot Log I find that 2 Processors are found: 0 and 1.
But I really don't know if the system manages correctly both or still uses the first only...
Hope this helps
i have processor 0 and 1 also. I guess if it is seeing two then it is working correctly.But i do not know how to confirm this>
Over on the mandrakeusers.org forum (the link provided in a previous post in this thread), the suggestion of adding "acpismp=force" on the kernel command parameters did the trick. In my case, MDK had placed "acpi=off" in the parameter list, which also had to be removed before the smp kernel recognized both of the virtual processors.
One easy way to determine how the smp kernel will utilize both of the logical cpus is to install/run the "gkrellm" system monitor, which will graph the usage of each cpu. If you are using a recent version of mdk, it's bundled on the CDs, but not necessarily installed by default. You can use rpmdrake to install it.
thanks garyrny
i'll try gkrellm and see what is going on with the cpu
|All times are GMT -5. The time now is 11:42 AM.


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Related Pages
- School Trips and Visits
- The Taught Curriculum
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- The Creative Curriculum
- Art
- Religious Education
- Special Educational Needs and additional provision
- More Able Children
- Personal, Health and Social Education
- Sex Education
- Multicultural Education
- Collective Worship
- Penguin Class (Reception)
- Starfish Class (Reception)
- Stingray Class (Year 1)
- Puffin Class (Year 1)
- Seal Class (Year 2)
- Octopus Class (Year 2)
- Coral Class (Years 3 & 4)
- Shark Class (Years 3 & 4)
- Jellyfish Class (Years 3 & 4)
- Turtle Class (Years 3 & 4)
- Dolphin Class (Years 5 & 6)
- Seahorse Class (Years 5 & 6)
- Swordfish Class (Years 5 & 6)
- The New Curriculum
Shark Class (Years 3 & 4)
Welcome to Shark Class!
Click here to see what we will be studying in Terms 5 and 6
Click here to see what we will be studying in Term 3 and Term 4
Our Topic this term is Kingdoms. We will be learning all about Robin Hood, the Gun Powder Plot and the Great Fire of London.
To begin our year we will learn non-fiction facts about our class names and create a non-fiction book. We will use headings and sub-heading to organise our writing in paragraphs. We will be reading about the legends of Robin Hood and writing descriptively about the characters and settings. Finally this will build towards writing our own adventure narratives based on the legend of Robin Hood.
Term 2: This term our topic will focus on the Stuarts. In the beginning we will focus on the Gunpowder Plot; we will be doing letter writing, hot seating to improving questioning and using role play to develop topic specific vocabulary. We will use past tense powerful verbs to recount the events of the Great Fire of London. Using the diary of Samuel Pepys, we will write our own diary recounts. Throughout the year we will dedicate time to weekly personal recount.
We will be exploring how to use 'a' and 'an' correctly. We will be learning to use and spell a range of prefixes. We will learn how to use inverted commas to punctuate direct speech. In our writing we will express time, place and cause using conjunctions, adverbs or prepositions (fronted adverbials). We will look at how to choice when to use a pronoun or a noun within our writing. We will look at how to spell different homophones.
We will focus on place value, addition and subtraction methods including money and length problems. We will learn to recognise, and calculate fractions of amounts and link this to division, length and money. We will be doing multiplication and division; focusing on x2, x3, x4, x5 and x10 tables. We will also be looking at shape, position and direction. Finally we will construct pictograms and bar charts, where the scale increases by 2, 5, and 10. In MOG we will be focusing on telling the time, times tables, logic problems and number riddles as well as increasing mental arithmetic speed.
Our topic will be Sound. We will identify how sounds are made, associating some of them with something vibrating. We will learn to recognise that vibrations from sounds travel through to the ear. We will exploring how high and low sounds are created and investigate the best material for absorbing sound.
We will use maps, globes, atlases and digital computer mapping to name and locate counties and cities of the United Kingdoms, geographical regions and their identifying human and physical characteristics. During History we will explore, compare and discuss the events of three British Kingdoms.
We will be videoing performances of our legends.
We will explore computer networks including using the internet. We will explore e-safety and how to stay safe digitally. As a whole school we will be exploring class blogs and how to comment appropriately online.
We will look at Christianity: We will explore Jesus and his teachings through the Bible.
We will look at the Christian Crusades: Geography/history link.
We will then explore Christian rules that make society.


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Grant funding dwindles for blight fighting groups
Wed, 04 Jun 2014 22:28:01 GMT —
A Flint non-profit group is taking responsibility for the majority of vacant lots inside Flint's Central Park. But securing the funding for that operation isnâ??t guaranteed.
Deontrey Crockett and Court Street Village Non-profit thought they would never hear their lawn mowers cleaning the neighborhood again.
"Without me doing that then the neighborhood would just look horrible," said 20-year-old Deontrey Crockett.
â??We were devastated,â?? said Court Street Village Non-profitâ??s Norma Sain.
After losing a $10,000 grant from the city of Flint last summer, Sain was unsure how Court Street Non-profit would continue mowing lawns for the elderly.
"We would take care of their lawn for only five bucks" said Crockett.
With countless organizations getting into Flint's blight fighting mix, Court Street Non-profit started looking elsewhere for funding. The group eventually turned to the Genesee County Land Bank's Clean and Green grant. The grant required the applicants to take on more properties so Sainâ??s organization starting reaching out to others.
"So Central Park Neighborhood and Fairfield Village Neighborhood partnered together and currently we mow and maintain 36 properties," said Sain.
The fight for funding is widespread Sain says it requires grant writing skills and persistence to keep her community blight free; and Deontrey Crockett cutting grass.
"I actually do think that me cleaning out the vacant lots in the neighborhood is making a difference," said Crockett.
Court Street Non-profit says they hope the Genesee County Land Bank will keep providing the Clean and Green grant after this years grant expires.


text:
1) Book an appointment!
Speak to one of our technicians today, about booking in you damaged device.
2) Walk-in or collect!
Either walk your device into us, or we can collect and drop off for you!
3) Diagnostic Test
One of our technicians will preform a diagnostic test, to pin point any issues with your device.
4) Warranty/no fix no fee
1 years warranty with every repair and no fix no fee. (you can rearrange and reword this anyway you want if you think it needs to be.)


text:
Gold Panner's Manual (Prospecting and Treasure Hunting)
Today, with gold at high levels, new interest is being shown in historic riverbanks which, in 1897-98, drew tens of thousands from every walk of life and every corner of the globe. Today, for the first time in nearly a century, every square foot of Bonanza and Eldorado creeks, site of the most feverish activity during the Klondike excitement, has again been staked and is being worked, by weekend amateur and large syndicate alike. Yet others are doing their "mining" in the collection of coins, objects d'art, and bullion, in the belief that gold is the only sure hedge against worsening inflation. Whatever one's reason for becoming interested in gold - and who is not - author Garnet Basque has compiled a fascinating, factual and comprehensive history of gold, complete with details of how to search for - and how to find - nuggets and placer lodes; perhaps even the fabled "mother lode." There are chapters on such topics as: Gold Throughout the Ages, Some Facts About Gold, How to Locate Placer Gold, The ABC's of Gold Panning, How to Recover Fine Gold, Equipment, and much more. (5 1/2 X 8 1/4, 108 pages, b&w photos, maps, diagrams)
Please visit Help Page for Questions
regarding ISBN / ISBN-10 / ISBN10, ISBN-13 / ISBN13, EAN / EAN-13, and Amazon
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text:
In Jason Varitek's waning years as a professional baseball player, Red Sox fans were calling for the catcher with the slow stroke and aging body to grab a seat on the bench. The captain was on grey side of 30 and the Sox had young, able guys ready to take over behind the dish.
Needless to say, it was time.
Now, less than one year after his retirement and about a month after his hiring, it's already time for Tek to take a permanent seat on that bench alongside new manager John Farrell.
Tek's already a member of the organization. He was named a special assistant to general manager Ben Cherington earlier this year. His duties are vague, but they mostly include learning the inner workings of the front office. That's a great idea and a wonderful opportunity to give a future Sox Hall of Famer, but it's not where he belongs. If Cherington wants to "get [Varitek's] feet wet" in different areas of the organization, why not start where he's most needed and where he's most likely to make a post-playing career?
No. 33 was hired when Bobby Valentine was calling the shots. Now — about a month later — Bobby V is unemployed and calling out his former players and Farrell has been summoned to lead the way. Now with Farrell manning the ship, he'll need a dream team support staff to make fans forget about 2012 and 2011. Farrell has reportedly already called upon Torey Lovullo to take over as his bench coach here in Boston. Lovullo was Farrell's first base coach in Toronto and managed Triple-A Pawtucket in 2010 — Farrell's final year as Sox pitching coach. While Lovullo sounds like a great fit for bench coach, it shouldn't rule Tek out for a coaching role.
As Cherington said at the time of Tek's hiring, the 15-year backstop was and will always be respected in the Sox clubhouse, despite what happened in September of 2011. While he was the captain of that team and took blame for that fiasco, why should his leadership skills be tarnished for that saga? Do you blame Derek Jeter for the 2004 ALCS collapse? Should that tarnish any post-playing career plans he may have?
"There's no one more respected in our clubhouse, really still, than Tek," said Cherington. "My hope is that he can be a set of eyes and ears for me and we can expose him to a lot of different things."
Put those eyes and ears — and voice — in the Sox clubhouse and on the bench. In team charters, hotels and buses. Not to be a tattletale or drill instructor, but to be there for guys on the team and fellow coaches on the bench. Varitek overcame injuries, played through pain, won a couple titles, watched the organization turn into a powerhouse and worked the media on a nightly basis for the majority of his career. Those are valuable experiences that can emanate by Tek's being around the squad, teaching players valuable lessons and tricks of the trade through the grind of a 162-game season. But they can't be taught from a meeting room or corner office. He needs to be field level and get back to working with Farrell, whom he spent four years with in Boston, working hand-in-hand with the team's pitching staff.
As it currently stands, the remaining members of the 2012 staff (Tim Bogar, Alex Ochoa, Randy Niemann, Jerry Royster, Gary Tuck) are free to speak with other organizations, leaving everything open: base coaches, bench coach, bullpen coach (although the team reportedly wants Tuck to return to that role) and even pitching coach. Finding a title for Tek may be hard, but is asking Tek to serve as bullpen coach too extreme? That role could prepare him to be Farrell's future pitching coach, as he's regarded as one of the smartest catchers and best "game-callers" to lace 'em up. His control over an entire staff shouldn't be too much trouble to learn on the fly, especially if he's working alongside one of the best in Farrell. Making the transition from MLB catcher to pitching coach isn't too out of the ordinary, as Tony La Russa's longtime right-hand man Dave Duncan caught for 11 MLB seasons before becoming one of the best pitching coaches of the 1980s, '90s and 2000s.
The Sox honored Tek by giving him a chance at continuing his career with the team — now it's time to put his skills to use and get him back in the trenches, grinding it out with Farrell to get this team and culture back to a winning tradition.
Click here to see Tom Caron's plan for getting the Sox back on track >>
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text:
Preventing Staphylococcal (Staph) Infection
This study has been completed.
VA Office of Research and Development
University of Michigan
Saint Joseph Mercy Health System
Information provided by (Responsible Party):
VA Office of Research and Development
ClinicalTrials.gov Identifier:
First received: April 14, 2005
Last updated: March 20, 2014
Last verified: March 2014
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Detailed Description:
The purpose of this study is to determine if mupirocin 2% in polyethylene glycol (PEG) ointment [Treatment Arm] is effective in preventing moderate to severe re-infection with Staphylococcus aureus compared with treatment with polyethylene glycol (PEG) ointment [Placebo Arm].
|Staphylococcal Infections
|Drug: Mupirocin Ointment [Treatment] Drug: Polyethylene Glycol Ointment [Placebo]
|Phase 4
|Study Type:
|Study Design:
|Allocation: Randomized
Intervention Model: Parallel Assignment
Masking: Triple (Participant, Care Provider, Investigator)
Primary Purpose: Prevention
|Official Title:
|Intermittent Mupirocin to Prevent Staphylococcal Infection
Resource links provided by NLM:
MedlinePlus related topics: Staphylococcal Infections
Drug Information available for: Polyethylene Mupirocin Macrogol Mupirocin calciumU.S. FDA Resources
Further study details as provided by VA Office of Research and Development:
Primary Outcome Measures:
- Re-infection With S. Aureus [ Time Frame: 18 months ]During the study, patients with prior well-documented infections with Staphylococcus aureus who developed new signs and symptoms of infection, met standardized clinical criteria for infection, and had S. aureus isolated on culture were considered to have re-infection with S. aureus. The number of S. aureus re-infections were compared in the mupirocin ointment (Treatment Arm) versus polyethylene glycol ointment (Placebo Arm) for all participants enrolled in the study and in participants who completed each study time point (visit)
Secondary Outcome Measures:
- Acquisition of New S. Aureus Strains [ Time Frame: 18 months ]In the Mupirocin Ointment (Treatment) and Polyethylene Glycol (Placebo) Arms, S. aureus isolates (MSSA or MRSA) that caused infection prior to enrollment in the study were compared with S. aureus infecting isolates (MSSA or MRSA) that occurred during the study (re-infections). Infecting isolates that were found to be MRSA at enrollment and MRSA during the study were considered to be the same strain; this same strain definition was also applied to MSSA isolates. Infecting isolates that changed from MRSA at enrollment to MSSA during the study (or vice versa) were considered to be different strains.
Other Outcome Measures:
- S. Aureus Re-infections (New or Recurrent) [ Time Frame: 18 months ]The anatomic site of each S. infection at enrollment and S. aureus re-infection that occurred during the study was compared. S. aureus isolated from a different site of infection than at baseline was considered to represent a new infection. Isolation of S. aureus from the same site as the baseline infection was considered to represent a recurrent infection.
|Study Start Date:
|April 2005
|Study Completion Date:
|August 2012
|Primary Completion Date:
|August 2012 (Final data collection date for primary outcome measure)
|Assigned Interventions
Active Comparator: Mupirocin Ointment [Treatment]
Treatment arm or active comparator [mupirocin 2% polyethylene glycol (PEG) ointment] will be compared with its placebo comparator [polyethylene glycol (PEF) in patients with a prior history of S. aureus infection. Drug or placebo will be applied topically to nares and/or wounds twice daily for 14 days at 3 month intervals for up to 18 months
Drug: Mupirocin Ointment [Treatment]
The impact of the treatment arm versus placebo arm on development of new (recurrent) S. aureus infection will be assessed as the primary end point. Change in S. aureus strains (MSSA versus MRSA) will be assessed as the secondary end point.
Other Names:
Placebo Comparator: Polyethylene Glycol Ointment [Placebo]
Treatment arm or active comparator [mupirocin 2% polyethylene glycol (PEG) ointment] will be compared with its placebo comparator [polyethylene glycol (PEF) in patients with a prior history of S. aureus infection. Drug or placebo will be applied topically to nares and/or wounds twice daily for 14 days at 3 month intervals for up to 18 months
Drug: Polyethylene Glycol Ointment [Placebo]
The impact of the treatment arm versus placebo arm on development of S. aureus re-infections will be assessed as the primary end point. Change in S. aureus strains (MSSA versus MRSA) will be assessed as the secondary end point.
Other Name: PEG Ointment
Detailed Description:
Treatment of staphylococcal carriage with the topical antibiotic, mupirocin, has led to decreased infections in some hemodialysis patients and intensive care unit (ICU) patients. However, most of these studies were not placebo controlled and only certain subsets of patients benefited. Relapse of colonization, generally within 90 days after treatment is stopped, presumably with increased risk of infection, approaches 50%. Continuous use of mupirocin on daily, three times weekly, or weekly basis has resulted in increased resistance to the drug. Despite this lack of evidence, the use of mupirocin has become commonplace because it is perceived as an effective and simple means to prevent infection. In a National Institutes on Aging/Claude D. Pepper Older Americans Independence Center (NIA/OAIC)-sponsored proposal, we found that a 2 week treatment regimen with mupirocin ointment was effective in decolonizing older chronically ill nursing home residents of S. aureus when compared with placebo ointment. Decolonization began to decline by 3 months post-treatment, and resistance occurred only once in 52 treated patients. That study was not powered to detect differences in infection between the 2 study groups; the end point was eradication of colonization. However, a trend towards reduction in staphylococcal infection with mupirocin was seen. In addition, there were more therapeutic failures in residents who were colonized with methicillin-resistant S. aureus (MRSA) than methicillin-sensitive S. aureus (MSSA). We hypothesize that intermittent treatment with mupirocin ointment every 3 months may be an effective means of preventing recolonization and infection with S. aureus. We propose to study a patient population that has already had treatment for severe S. aureus infection and is at significant risk for a subsequent infection. Patients will receive mupirocin 2% polyethylene glycol (PEG) ointment [Treatment Arm] or polyethylene glycol (PEG) ointment [Placebo Arm] for 14 days every 3 months. The effect of these two regimens on S. aureus re-infection, re-colonization, and development of mupirocin resistance will be assessed.
|Ages Eligible for Study:
|18 Years and older (Adult, Senior)
|Sexes Eligible for Study:
|Accepts Healthy Volunteers:
Inclusion Criteria:
- All patients who receive care at Ann Arbor VA Medical Center, University of Michigan Medical Center, or St. Joseph Mercy Hospital, Ypsilanti who have been hospitalized for documented S. aureus infection will be eligible for enrollment. Staphylococcal infections may be community or hospital-acquired. Patients with S. aureus infection will be identified on a daily basis with the assistance of the Infection Control Practitioner, the Clinical Microbiology Laboratory, the Infectious Diseases Consultation Services, and Infectious Diseases physicians caring for patients in their offices.
- Patients will provide written informed consent. The patient's guardian or next of kin will be contacted for informed consent in the event that the patient is incapable of doing so.
Exclusion Criteria:
- Patients who are unable to cooperate with treatment or follow-up.
- Patients who are not likely to survive beyond one month or those who are transferred back to another acute care hospital.
- Patients who require treatment with rifampin will be excluded since this drug is effective in decolonization of some staphylococcal carriers.
- Patients with known hypersensitivity to mupirocin ointment or polyethylene glycol base.
- Patients with ulcers obviously related to pressure will be excluded because they are frequently large, difficult to keep clean, and infections are difficult to diagnose.
- Patients with small vascular or neuropathic ulcers < 3 cm in circumference and < 2 cm in depth may be enrolled.
- Pregnant women.
Contacts and Locations
Choosing to participate in a study is an important personal decision. Talk with your doctor and family members or friends about deciding to join a study. To learn more about this study, you or your doctor may contact the study research staff using the Contacts provided below. For general information, see Learn About Clinical Studies.
Please refer to this study by its ClinicalTrials.gov identifier: NCT00108160
Please refer to this study by its ClinicalTrials.gov identifier: NCT00108160
|United States, Michigan
|VA Ann Arbor Healthcare System
|Ann Arbor, Michigan, United States, 48113
Sponsors and Collaborators
VA Office of Research and Development
University of Michigan
Saint Joseph Mercy Health System
|Principal Investigator:
|Suzanne Bradley, MD
|VA Ann Arbor Healthcare System
More Information
Keywords provided by VA Office of Research and Development:
Additional relevant MeSH terms:
ClinicalTrials.gov processed this record on September 21, 2017
|Responsible Party:
|VA Office of Research and Development
|ClinicalTrials.gov Identifier:
|NCT00108160 History of Changes
|Other Study ID Numbers:
|Study First Received:
|April 14, 2005
|Results First Received:
|December 16, 2013
|Last Updated:
|March 20, 2014
Keywords provided by VA Office of Research and Development:
prevention and control
s. aureus
Additional relevant MeSH terms:
Communicable Diseases
Staphylococcal Infections
Gram-Positive Bacterial Infections
Bacterial Infections
Anti-Bacterial Agents
Anti-Infective Agents
Protein Synthesis Inhibitors
Enzyme Inhibitors
Molecular Mechanisms of Pharmacological Action
ClinicalTrials.gov processed this record on September 21, 2017


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Last Updated Jun 16, 2010 10:43 AM EDT
Picture a Jetta with a surfboard sticking out of the trunk, camping gear in the back seat, and two twentysomethings up front listening to an iPod through the auxiliary input. During the weekday, one or both is headed for a high-tech job in the city. That's the new and influential consumer VW is going after with the $16,000 Jetta. And that price buys a well-equipped car with air-conditioning, CD, power locks and keyless entry. Power comes from a 115-horsepower four in the entry-level model, but there are three other choices, including a diesel TDI (35 percent of sales now), a five-cylinder R5 (currently the most popular Jetta engine), and a turbocharged TSI (for the GLI model).
Stefan Jacoby, CEO of Volkswagen of America, in New York for the Jetta introduction, sees a return to profitability in the 2012 to 2014 time frame, with a volume of 400,000 to 450,000 vehicles. The new $16,000 Jetta is a big part of that strategy, because it will be competitive with a $15,450 Toyota (TM) Corolla and a $15,655 Honda Civic, and it could lead to mass-market volumes. The company's long-term goal, which looks pretty distant now, is (with Audi) to sell a million cars annually in the U.S. by 2018. An all-new Beetle, coming next year, will be a big help in reaching toward that goal.
The new Jetta, which played second fiddle at the Times Square introduction to singer Katy Perry in a turquoise plastic miniskirt, aims to beat Japanese compacts at their own game. Jacoby spent three years running Mitsubishi's European operations (2001 to 2004) and he presumably learned something there about how to market entry-level cars.
This is a segment of the market that has proven notoriously difficult for many western carmakers. VW, with two successful generations of the Beetle, certainly knows more than most. But its lineup needed a kickstart, and a new and lower-priced Jetta -- conservatively styled but with enough branding cues that your local "punch buggy" spotter is unlikely to miss it -- could be just what the accountant ordered.
Jacoby was a low-key presence at the Manhattan event, attracting less attention than celebrity chef Mario Batali, who gave a cooking demonstration. But he did point out to the crowd that VW has been in the U.S. market for 55 years, and has "done well by standing out from the pack with a sense of fun." The Katy and Mario Show, attended by international media, seemed an effort to align the Jetta brand with fun, though the car does not naturally project that quality. It's an attractive but somewhat buttoned-down small sedan.
VW will hammer the fun point, however, and by the summer of next year the turbocharged TSI version will add a choice for performance buffs. There's also a hybrid Jetta coming by 2012 that will incorporate a 1.8-liter turbo engine and reportedly achieve a combined 41 mpg. If it's as attractively priced as the entry-level Jetta, it should attract a considerable following. And it might even be fun to drive, too.


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Anglers in the Sunshine State can help aid the Florida Fish and Wildlife Conservation Commission by netting some lionfish. Lionfish, also known as Pterois, is a venomous species not native to Florida waters.
According to the Associated Press, Florida officials temporarily waived license requirements on fishing the species with spears, nets and slings last August for the purpose of decreasing the lionfish population. Now the commission is meeting to discuss permanent regulations that will make the lionfish easier to catch.
Florida recognizes lionfish as an invasive species and a threat to the state's saltwater wildlife. The species was first reported seen in Florida waters during the 1980s, but have since then became increasingly widespread. Lionfish are voracious hunters and are having a noticeable effect on the ecosystems they are introduced to. While their diet consists of mostly small fish, these species are vital to coral reefs that support a multitude of marine life. Research done by Dr. Mark A. Hixon of Oregon University found that a single lionfish can consume up to 20 smaller reef fish in just a 30 minute period. Lionfish hunt using short range blasts of water to disorient prey, which is all too effective on domestic species such as snapper. Its venomous ray fins are also a hazard for recreational divers.
Even in their native environment lionfish have few known predators. They can be described as aggressive, especially towards prey fish and are threat to Florida's popular diving industry. Even so, they remain a popular aquirium attraction for their beauty, and have a delicious, subtly flavored flesh that is often compared to snapper. Lionfish are a highly valued delicacy in many countries.
Florida officials would prefer if they remained on the dinner plate instead of out on the water. Changes to lionfish regulations will be finalized in June.
Image from Alexander Vasenin on the Wikimedia Commons


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Breaking: Pontiac Silverdome To Be DemolishedIt's time to say goodbye to the Pontiac Silverdome!
WATCH: BMX Rider Tyler Fernengel Does Amazing Stunts Inside Abandoned Pontiac Silverdome19-year-old BMX Pro and Michigan native Tyler Fernengel turned the abandoned Pontiac Silverdome into a rider's dream!
Here's What The Abandoned Pontiac Silverdome Looks Like NowFirst you let them demolish Old Tiger Stadium, now this? It's just a sad sight to see the Pontiac Silverdome in this condition.
Pontiac Silverdome Roof Ripped Apart By Icy Winds And Snow


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i'm not sure if this is the best place to ask (if there is a better mailing list, please let me know)... i have a sql problem. i have the following query... $sql_notes = "SELECT notes.assembly_notes, notes.assembly_notes_contact_id " . "FROM t_product AS prod, t_link_product_assembly_notes AS link, t_assembly_notes AS notes " . "WHERE link.product_id = prod.product_id " . "AND link.assembly_notes_id = notes.assembly_notes_id ". "AND link.product_id = " . $product_id; it works great except for one problem. i want the assembly_notes_contact (the actual name) instead of the assembly_notes_contact_id. the result of this query is stored in an array and then i iterate through the array before displaying the data. assembly_notes_contact_id is a foreign key to the employee table's primary key. i want to be able to query the db and get the employee name (instead of his id) into the recordset array. the employee name is the same as the assembly_notes_contact. is this possible? if so, how? tia... __________________________________ Yahoo! Mail Mobile Take Yahoo! Mail with you! Check email on your mobile phone. http://mobile.yahoo.com/learn/mail
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