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Sharpie News Releases
\r\n NEW YORK, NY Tues., September 8, 2009 - Sharpie®, the ultimate multi-tasking, backstage, must-have marker, is appearing "front of house" at Mercedes-Benz Fashion Week, writing a new chapter in DIY fashion history.\r\n\r\n Sharpie will debut its first-ever SHARPIE BAR on select days during Mercedes-Benz Fashion Week, inviting editors and attendees to grab a Sharpie marker and get creative. At the Sharpie DIY Lounge, guests become the designers. Plain white accessories, apparel items and, of course, plenty of Sharpie markers will be on hand for guests to embellish their favorite silhouettes.\r\n\r\n Betsey Johnson is lending her signature style to Sharpie's official foray into fashion, partnering with the leading marker brand to design an exclusive Betsey Johnson Sharpie Shirt. Johnson's design echoes the customization trend, letting wearers complete the design she started on the shirt by adding their own Sharpie style.\r\n\r\n "Everything I draw, write, sign, doodle is with a Sharpie marker," said Johnson. "These days, the real fashion trend is all about expressing your individual self and style. Sharpie is the perfect tool to do just that, whether on paper, fabric, or other materials."\r\n\r\n Visitors to the SHARPIE BAR can accessorize their wardrobes with Sharpie-designed headbands, skinny ties, fashion bags, bracelets, sunglasses and more. Mercedes-Benz Fashion Week guests can visit the SHARPIE BAR in the Main Lobby of the Tents from approximately 9:30 a.m.-2 p.m.\r\n\r\n Monday-Wednesday, September 14-16. Betsey Johnson's exclusive Sharpie Shirts will be available there, free to visitors while supplies last. Erica Domesek, design and style expert and founder of the DIY brand "P.S. I made this..." will also be on hand as Sharpie's stylist, demonstrating a variety of Sharpie designs and techniques.\r\n\r\n Leading up to Mercedes-Benz Fashion Week, Sharpie is designing personalized markers for many of the designers for their exclusive VIP use. The personalized markers feature the individual designers' logos imprinted on the marker barrels. Color selections include black, blue, green, pink, purple and magenta. Anyone can design their own personalized Sharpie markers by visiting www.mysharpie.com.\r\n\r\n Three full-page ads touting the SHARPIE BAR will appear in The Daily Front Row and include details regarding a special appearance by Johnson where she will create a Sharpie sketch in honor of breast cancer awareness. Johnson, a breast cancer survivor, has long been active in breast cancer support efforts. Johnson's canvas will be donated to City of Hope, a leading research, treatment and education center for cancer and other life-threatening diseases, along with other breast cancer-inspired canvases created by a host of top-name designers. These items will be auctioned online at www.auctionsforhope.org during October, breast cancer awareness month. All proceeds will benefit City of Hope. Sharpie has a long-standing partnership with City of Hope with sales of its Sharpie Pink breast cancer markers benefiting the Los Angeles-based cancer research center.\r\n\r\n Beginning September 15, fashionistas can visit www.sharpieuncapped.com to view some of the amazing Sharpie fashions and accessories, along with behind-the-scenes footage and an exclusive Betsey Johnson interview. Sharpie is inviting everyone to "Uncap What's Inside™" by submitting their own Sharpie fashion creations to the site. More Sharpie fashion action will also be available by visiting Sharpie on Facebook, www.facebook.com/sharpie, You Tube, www.youtube.com /user/SharpieUS, and Twitter, www.twitter.com/sharpiesusan where Sharpie will offer up-to-the minute Tweets live from the tents.\r\n\r\n Visit www.sharpieuncapped.com today and Uncap What's Inside with Sharpie.\r\n\r\n About City of Hope\r\n\r\n City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a Comprehensive Cancer Center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of "America's Best Hospitals" in cancer and urology by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org.\r\n Read More
\r\n OAK BROOK, IL, June 1, 2009 - In a world getting more high tech every day, Sharpie® is making a bold marketing move. To bring back the personal to an increasingly impersonal world, Sharpie is kicking off a new multichannel, multimedia campaign to showcase the iconic marker brand as the advocate for self-expression. Taglined "Uncap What's Inside," the campaign launches on June 1 with national print advertising and a new interactive community website, and national TV advertising rolling out June 15. The goal is to empower people to connect with one another and express themselves by uncapping their creativity with Sharpie.\r\n\r\n "Consumers have demonstrated they want to add their own creative stamp to things - from t-shirts and lunch bags, to wallpaper - even cars," said Sally Grimes, global vice president of marketing for Sharpie. "The personalization trend is gaining even more momentum as the economy continues to struggle. The new Sharpie campaign challenges people to re-imagine, re-invent and re-create the mundane, everyday items in their lives as a way to express their creativity and embrace value in these tougher times."\r\n\r\n At the centerpiece of the integrated campaign is new advertising featuring budget-savvy ways Sharpie markers can transform everyday items into colorful, distinctive statements. One print ad features Sharpie Twin Tip Marker as a hero for self-expression by showing how the marker can add color and conviction to a pair of ordinary sneakers.\r\n\r\n Developed by Draftfcb Chicago, ads for the new Sharpie campaign debut this month. Print ads will appear in magazines including Real Simple, Good Housekeeping, Every Day with Rachael Ray, US Weekly and more. Three 15-second television ads begin airing June 15 on channels including ABC Family, TBS, E!, HGTV, TLC, Bravo, Lifetime, VH1 and more.\r\n\r\n Uncap What's Inside\r\n\r\n A cornerstone of the campaign is a new Sharpie interactive community website, www.sharpieuncapped.com. The site is designed to be a creative destination and community meeting place for people seeking inspirational ideas on how to personalize their lives with Sharpie markers. Visitors can share their artistic creations by submitting images and videos of everyday items - from the functional to the outlandish - that they've designed, decorated and decked out using Sharpie markers. Each month, Sharpie will select the most inspiring and feature them in the showcase section of the Sharpie Uncapped Gallery. The site will also offer how-to videos, new product demos, (including a virtual test drive of various Sharpie pens and markers) and access to Sharpie's other social media sites including the Sharpie blog, http://blog.sharpie.com, Facebook, http://www.facebook.com/business/dashboard/?ref=sb#/Sharpie, You Tube, www.youtube.com/user/SharpieUS and Twitter www.twitter.com/sharpiesusan.\r\n\r\n "Consumers have told us they love Sharpie and that they crave unique ways to get creative with the product," Grimes said. "The new community site offers a treasure-trove of inspiring ideas created by the people who know Sharpie best, our loyal Sharpie fans. We want to celebrate their ingenuity and showcase their work so others can see first-hand just what can be done with something as simple and affordable as a Sharpie marker."\r\n\r\n An Inspiring Bunch: The Sharpie Squad\r\n\r\n As part of the new campaign, Sharpie is also unveiling the Sharpie Squad, a group of some of the brand's most passionate fans. The Squad consists of savvy bloggers and creative artists who find inspiration through Sharpie. These Sharpie ambassadors will reveal the many ways to get creative with Sharpie while sharing tips on how to use that creativity in affordable ways. From thrifty trendsetting decorating ideas to frugal fashion tips, the Sharpie Squad will offer advice on how to uncap creativity on a budget. The Sharpie Squad will be featured on www.sharpieuncapped.com for a continual flow of ideas, inspirations and cost-saving tips.\r\n\r\n The "Uncap What's Inside" campaign highlights several core products in the Sharpie portfolio, including the Sharpie Twin Tip, Sharpie Metallic for holiday and new Sharpie Pen colors (orange and purple joining black, red, blue and green, all with no-bleed ink). Sharpie's "Uncap What's Inside" campaign will also include print advertising around the 2009 holidays. Visit sharpieuncapped.com and get inspired now.\r\n\r\n ABOUT SHARPIE®\r\n\r\n For 45 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid's Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more information.\r\n Read More
\r\n Sharpie® Makes Red Carpet News with Debut of New Premium Marker\r\n\r\n
\r\n OAK BROOK, IL - Sharpie will offer America a fashionable sneak peek of its new premium Sharpie® marker, a stylish stainless steel version of the classic Sharpie marker, during Hollywood's biggest awards show.\r\n\r\n An innovative extension from one of the most widely recognized consumer brands, the premium Sharpie marker delivers the same bold, smooth, high-quality writing experience of a Sharpie but with a sleek stainless steel design, etched Sharpie logo on the barrel, and a refillable cartridge.\r\n\r\n The new Sharpie will debut at Melanie Segal's Luxury Gift Lounge on Thursday, February 19 and Friday, February 20. The gift lounge is a premier celebrity-attended event leading up to one of Hollywood's biggest nights. The premium Sharpie will be available in stores beginning in March.\r\n\r\n "We think celebrities will love the new premium Sharpie marker," said Sally Grimes, vice president of marketing for Sharpie. "We know they sign autographs, and it's the perfect statement for style makers who care about image and want to make a bold, lasting impression."\r\n\r\n Like all Sharpie markers, the new Sharpie marker's ink marks on most surfaces and is fade-, water- and smear-resistant when dry. The fine tip size ensures crisp, precise and consistent line-width, making these markers ideal for autographs, labeling, writing and more. The new Sharpie further delivers on the brand's ongoing commitment to consumer-driven innovation.\r\n\r\n Sharpie was introduced in 1964, and through the years the bold, permanent marker brand has reached cult status with many American consumers. More than 400 million Sharpie markers are produced each year, which translates to about four Sharpie markers per U.S. household. According to Sharpie consumer research, Sharpie markers evoke feelings of confidence and inspiration, hallmarks of brand loyalty.\r\n\r\n The new premium Sharpie comes with a refillable black ink cartridge and will be available in March 2009 at national retailers including Office Depot, Staples and Wal-Mart, with a suggested retail price of $6.99 and $1.99 for each additional refill cartridge.\r\n\r\n ABOUT SHARPIE®\r\n\r\n For 45 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid's Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more information.\r\n Read More
Newell Rubbermaid... Making Investments That Matter in Our Communities
\r\n Getting involved in our local communities is the cornerstone of who we are. Our mission is to strengthen our communities by investing in programs that matter to our employees and enrich the lives of our consumers, from childhood to adulthood. Investing in Community, our philanthropic giving program, focuses on three key strategies:\r\n\r\n GROWING UP\r\n "Growing Up" investments provide the infants and children who use our products with a positive start and the tools to succeed in adulthood. Emphasis is placed on in-classroom programs for children from birth to graduation such as:\r\n\r\n - Accredited, child development & pre-school programs\r\n - K-12 in-classroom programs, such as Junior Achievement and Students in Free Enterprise (SIFE)\r\n\r\n GETTING AHEAD\r\n "Getting Ahead" investments support the education and advancement of the many professionals who use our products. Emphasis is placed on funding to support technical, trade and vocational training and community programs to help individuals re-enter the work force after an extended absence, such as:\r\n - Accredited, skilled trade, technical and vocational schools focused on cosmetology, culinary arts, hotel and restaurant management, carpentry, electrical, HVAC, and interior design\r\n - Child development programs\r\n - Women, seniors and disable-to-work programs\r\n\r\n GIVING BACK\r\n "Giving Back" investments focus on enriching the lives of our employees and all consumers through activism and awareness. Emphasis is placed on cause-marketing initiatives that support education and women's health, such as Paper Mate's Write for Hope or Goody's Comfort Meets Cause campaigns. Additional emphasis is placed on creating meaningful connections between our consumers, our employees and their communities through national charity walks and runs.\r\n Read More
\r\n BRISTOL MOTOR SPEEDWAY, Bristol, TN - For the second time since 2006, Sharpie®, title sponsor of the Sharpie 500 at Bristol Motor Speedway, will partner with Jamie McMurray in the race that fans consistently vote their favorite in the NASCAR Sprint Cup Series.\r\n\r\n Sharpie is backing McMurray in a bold new Sharpie paint scheme. The bright green and black design supports the launch of the new Sharpie® Pen, the first Sharpie that doesn't bleed through paper. Already a hit at retail, Sharpie Pen is perfect for all everyday writing needs at home, work and school. To support the Sharpie Pen launch, the 2008 race is being tagged, "Sharpie 500 Presented by the NEW Sharpie Pen."\r\n\r\n McMurray, who will drive the No. 26 Sharpie Pen Ford Fusion for Roush Fenway Racing, said, "I'm really excited about driving the Sharpie Pen Ford Fusion in the Sharpie 500. I always tell fans that the Bristol night race is one race they have to see in person. It's always an exciting night, and this year will be no different. I'm looking forward to the Sharpie 500, and am really proud to have the Sharpie Pen on our Ford Fusion for one of the biggest races of the season."\r\n\r\n "The Sharpie Pen paint scheme supports Sharpie's ongoing commitment to innovation," said Howard Heckes, Sharpie Global Business Unit President. "Like the Sharpie 500, Sharpie Pen is just another way we're delivering to our fans the bold experience and quality performance of the Sharpie brand."\r\n\r\n The "Sharpie 500 Presented by the NEW Sharpie Pen" will include a bold roster of drivers on a track known for its high banked turns and bumper-to-bumper action, all under the bright lights of the "World's Fastest Half-Mile" where it's "racin' the way it ought'a be."\r\n\r\n In eleven career starts at Bristol Motor Speedway, McMurray has tallied one top-5 and four top-10 results, amassing over $1.1MM in earnings. He boasts two career victories in the NASCAR Sprint Cup Series with wins at Lowe's Motor Speedway in 2002 and Daytona International Speedway in 2007. Sharpie was a sponsor of Roush Fenway's Racing No. 97 (now No. 26) Ford from 2002-2006, winning a championship with Kurt Busch in 2004. The Sharpie car has won the Sharpie 500 once with Busch taking the checkered flag in 2003.\r\n\r\n In addition to the new Sharpie Pen, the Sharpie team of products includes the Sharpie Retractable marker offering one-hand click convenience, the Sharpie Retractable Ultra-Fine marker with its thin tip for precise marking and writing on small spaces, and Sharpie MINI "go anywhere" markers that can be easily attached to backpacks, key rings, golf bags and more. Available in 39 colors and 18 tip sizes, Sharpie products are available wherever office supplies are sold.\r\n\r\n The "Sharpie 500 Presented by the NEW Sharpie Pen" is scheduled for Saturday, August 23, at 8 p.m. ET. ESPN will broadcast the race. For more information, go to sharpie.com.\r\n\r\n ABOUT SHARPIE®\r\n\r\n For 45 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid's Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more information.\r\n\r\n About Roush Fenway Racing\r\n\r\n Roush Fenway Racing is NASCAR's largest team operating 13 motorsports teams; five in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; four in the Nationwide Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Erik Darnell and Colin Braun; and three in the Craftsman Truck Series with Darnell, Braun and Joey Clanton; and one in the ARCA RE/MAX Series with Ricky Stenhouse, Jr. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. For sponsorship inquiries, please contact Robin Johnson at 704.720.4645.\r\n Read More
\r\n OAK BROOK, IL, July 21, 2008 - Sharpie® brand permanent markers announced today the global launch of its newly designed, interactive website, sharpie.com. The website, designed to engage consumers around the world in the brand's new social network platform, creatively communicates the brand's bold and colorful equity while also providing consumers with an engaging interactive experience.\r\n\r\n Sharpie partnered with Blast Radius, a strategic interactive agency with offices in North America and Europe, to develop the new site. Based on consumer insights gleaned from online research, Blast Radius took the site in a fresh new direction by elevating the personality of the Sharpie brand and deepening consumer engagement through increased participation.\r\n\r\n "The new site offers a consistent and engaging consumer experience that will help us create a more global footprint for Sharpie around the world," said Krista DiBerardino, Vice President, Global Marketing Services, Newell Rubbermaid Office Products. "It also elevates the creative, fun personality of the Sharpie brand to bring the brand personality to life online."\r\n\r\n "As traditional marketing grows progressively less effective, we must deliver innovative experiences that make consumers' lives better and more inspired," said Andrew McCartney, Client Partner, Blast Radius. "With the sharpie.com re-design, the brand becomes a forum where people can share interests and express their creativity and passion for the product. By placing Sharpie at the center of a great experience, we will get more people to 'tune in', ultimately helping to convert the brand's prospects into customers and its customers into advocates."\r\n\r\n GOING LOCAL WITH SOCIAL\r\n\r\n In addition to driving usage and awareness, the site provides Sharpie with a platform to engage its market on a regional level.\r\n\r\n In conjunction with the new site launch, Sharpie is rolling out a global promotion titled "Write Out Loud with Sharpie and Win!" (launch dates vary per region) The promotion encourages consumers to submit their Sharpie creations - everyday items, from the mundane to the outlandish, that they have designed and decorated using Sharpie markers. The site also provides consumers with an opportunity to share their creations with friends, encouraging them to show their support and pass along news about the promotion. In addition, the platform enables each local Sharpie marketing team to tie into the campaign, customize it, and encourage communities to evolve around their individual sites.\r\n\r\n For more information about the promotion, and to view the new Sharpie site, visit www.sharpie.com.\r\n\r\n ABOUT SHARPIE®\r\n\r\n For 45 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid's Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more information.\r\n\r\n About Blast Radius\r\n\r\n Blast Radius is a strategic interactive agency that builds long term relationships with global consumer brands to deliver innovative and profitable customer experiences. It does this by combining business savvy, experience design, and industry-leading technologies - including its work with ATG as an accredited partner. With offices across North America and Europe, Blast Radius clients include BMW, EA, Newell Rubbermaid, Nike, Nintendo, Virgin and Vodafone. Blast Radius is a proud member of the Wunderman Network and WPP Group.\r\n Read More
David Beckham Trades Autographs with Fans in New Sharpie Marker Ads
\r\n OAK BROOK, IL USA - Sharpie® markers debuts its global print and TV advertising this week featuring soccer superstar David Beckham, just as the first-ever Sharpie® Pen hits store shelves. The popular autograph brand, which earlier this year announced a two-year global partnership with Beckham, expects to score big with the new ads - and with the new Sharpie Pen, the first Sharpie designed for writing that doesn't bleed through paper.\r\n\r\n The TV spot, set to air in select markets around the world starting in July, shows Beckham using various Sharpie markers to autograph a variety of unusual items for fans. When the time comes to return the Sharpie marker to its owner, Beckham resists. Ultimately, his quick moves and clever thinking lead to a happy ending for all, but in the process, viewers get a good laugh - and a good look - at Beckham.\r\n\r\n The ad launches in the United States on Monday, July 7 on networks including Bravo, TBS, TLC, HGTV, USA, TNT, ABC Family and more.\r\n\r\n "I'm pleased to work with Sharpie as a partner," said Beckham. "It seems natural as I use their markers regularly to sign autographs. I had great fun doing the ad and I hope everyone enjoys it."\r\n\r\n Sharpie, a flagship brand of Atlanta-based Newell Rubbermaid, launched a teaser ad campaign in early March that left viewers wanting more. It showed only a hand presumed to be Beckham's signing a golf ball.\r\n\r\n "We received a lot of feedback on that ad," said Howard Heckes, Sharpie Global Business Unit President. "Everybody said they wanted to see more of Beckham. These new ads deliver, showing him in a way people haven't seen before while also staying true to Sharpie's history of bold, humorous ads that get noticed."\r\n\r\n The print ads were shot by renowned photographer Anthony Mandler, who has captured several other celebrities on film, including Matt Damon, Eva Mendez, and Sharon Stone. His photos have graced the covers of major magazines such as Entertainment Weekly, Esquire and ESPN. The TV spots were directed by Simon Cole. The Sharpie print and TV ads were developed by Young & Rubicam's Brand Buzz agency based in New York. The print ads are scheduled to appear in such well-known publications as O The Oprah Magazine, Parents, People, Real Simple, Redbook and more.\r\n\r\n "The Sharpie brand has strong awareness in the United States, and our partnership with Beckham elevates our brand for a more global footprint around the world," said Heckes. "Now that we've introduced our partnership, we're ready to unveil this next round of ads which make light of the Beckham autograph experience in a way we think will resonate with Sharpie marker fans everywhere."\r\n\r\n\r\n\r\n Sharpie Kicks Off Global Promotion, Web Site and More\r\n\r\n The Sharpie brand partnership with Beckham includes a fully integrated global marketing campaign in key regions around the world, including North America, Latin America, Europe and Asia Pacific. The campaign includes advertising, in-store displays, and a revamped global Web site. It also includes a consumer promotion encouraging people to "Write Out Loud with Sharpie & Win" for a chance to meet David Beckham in person. The promotion launches in select markets this summer, and is scheduled to launch in the United States in November.\r\n\r\n\r\n\r\n New Sharpie® Pen\r\n\r\n While the Sharpie brand has long been associated with high-quality permanent markers, the new Sharpie Pen, available exclusively in North America, is the first Sharpie developed for everyday writing.\r\n\r\n The Sharpie Pen doesn't bleed through paper and is perfect for thank-you notes, journaling, and note-taking at home, work and school. It is available wherever office products are sold.\r\n\r\n The Sharpie® brand appeals to a wide variety of fans and has a long history of sports sponsorships in the United States. Among the top-name athletes who have previously partnered with the Sharpie brand are NASCAR's Dale Earnhardt Jr., Pro Football wide receiver Terrell Owens, Pro Football Hall of Famers Steve Young and Howie Long, and legendary golfers Arnold Palmer and Gary Player. Many athletes use Sharpie markers to sign autographs because they leave a bold mark.\r\n\r\n For more information on the Sharpie-Beckham partnership, go to sharpie.com.\r\n\r\n ABOUT SHARPIE®\r\n\r\n For 45 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid's Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more information.\r\n Read More
\r\n Iconic Sharpie Brand Addresses Consumer Needs with New Pen for Everyday Writing\r\n\r\n
\r\n ATLANTA - Newell Rubbermaid (NYSE: NWL) today announced the debut of Sharpie Pen. An innovative extension from one of the most widely recognized brands in consumer products, Sharpie Pen addresses consumer needs by delivering the bold, smooth, high-quality writing experience associated with Sharpie markers but with the performance of a pen that doesn't bleed through paper. The new Sharpie Pen line extends the brand's presence beyond markers and highlighting into everyday writing so that the Sharpie brand can now be found in three key writing segments of the office products category.\r\n\r\n "We developed the Sharpie Pen based on our research that consumers wanted the bold quality of a Sharpie marker for all their everyday writing needs," said Howard Heckes, president of Newell Rubbermaid's Markers, Highlighters & Art Products global business unit. "With this line extension, we expect to drive incremental growth for the brand and maintain a leadership position in all three writing segments."\r\n\r\n Sharpie was introduced in 1964, and through the years the bold, permanent markers have reached cult status with many American consumers. More than 400 million Sharpie markers are produced each year, which translates to about four Sharpie markers per U.S. household. According to Sharpie consumer research, Sharpie markers evoke feelings of confidence and inspiration, hallmarks of brand loyalty and a key component of Newell Rubbermaid's overall brand strategy.\r\n\r\n The launch of Sharpie Pen further delivers on Newell Rubbermaid's commitment to consumer-driven innovation. The stylish design gives it a high-grade physical appearance, while providing comfort and performance. The ink is fade-, water-, and smear-resistant when dry, and the unique plastic tip allows for durability. The fine tip size ensures crisp, precise and consistent line-width, making Sharpie Pen ideal for thank-you notes, birthday cards and note-taking at home, work and school.\r\n\r\n The Sharpie Pen also reflects the emergence of new and non-traditional uses of the product by consumers, including office workers using Sharpie markers to take notes and teens using them to create colorful artwork on their shoes and jeans. As a result, the brand looked for ways to expand to meet consumer needs and grow the business. Consumer insights highlighted the opportunity to expand into the everyday writing segment.\r\n\r\n Helping pave the way for the creation of the Sharpie Pen was the 2007 launch of the Sharpie Ultra-Fine Retractable marker. An extension of the Sharpie Retractable product line, the Ultra-Fine Retractable marker features a smaller tip size for writing versus marking. There is no cap to lose, and the retractable feature means it can easily be opened and closed with only one hand. Also included is a Safety Seal™ Valve which helps prevent drying out. An immediate hit with consumers, the Sharpie Ultra-Fine Retractable marker brought the Sharpie line closer to featuring an everyday writing instrument.\r\n\r\n Sharpie Pen comes in four colors − black, blue, red and green − and is now available in the gel/rollerball pen section at national retailers including Office Depot, Staples, and Wal-Mart, with a suggested retail price of $1.79 for a single-pack, $3.58 for a two-pack, and $7.16 for a four-pack.\r\n\r\n About Newell Rubbermaid\r\n\r\n Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with sales of over $6 billion and a strong portfolio of brands, including Rubbermaid®, Sharpie®, Graco®, Calphalon®, Irwin®, Lenox®, Levolor®, Paper Mate®, Dymo®, Waterman®, Parker®, Goody®, Bernzomatic® and Amerock®. The company is headquartered in Atlanta, Ga., and has approximately 22,500 employees worldwide.\r\n Read More
NASCAR Artist Designs Sharpie® Helmet for Speedway Children's Charities
\r\n Sharpie® announced today that Nick Pastura, a renowned artist and helmet designer for many top-name NASCAR drivers, will create a one-of-a-kind Sharpie race helmet on-site at Bristol Motor Speedway during the Sharpie MINI 300 race weekend. Pastura's helmet design will help kick off Sharpie's first-ever "Design the Sharpie 500 Pace Car" promotion and will ultimately be auctioned for charity.\r\n\r\n Pastura, who paints helmets today for many Cup Series drivers including Dale Earnhardt Jr., Jeff Burton and Clint Bowyer, will use Sharpie markers to design a one-of-a-kind "helmet with heart." The helmet, which will be unveiled live by Pastura on SPEED Channel during Friday's Trackside Live broadcast, will be auctioned to benefit Speedway Children's Charities, which provides educational, financial, social and medical support to children in need.\r\n\r\n The helmet is also inspiration for fans entering Sharpie's Design the Sharpie 500 Pace Car promotion. Beginning Friday, fans can visit sharpie.com and enter their own pace car design. The grand prize includes a trip to the Sharpie 500 at Bristol in August where they will see their design recreated on the actual pace car and be able to show it off in front of more than 160,000 fans during a ride around the track.\r\n\r\n Sharpie is also inviting fans to participate in Sharpie's first "creation station" at the track during race weekend. While Sharpie markers have been used for a variety of purposes through the years, the new interactive exhibit gives fans a chance to get creative with Sharpie.\r\n\r\n The Sharpie MINI 300, set for this Saturday, March 15, features Nationwide Series drivers in a 300-lap battle for the highly coveted Bristol checkered flag. Carl Edwards returns as the defending Sharpie MINI 300 winner.\r\n\r\n The Sharpie MINI 300 is part of an exciting Bristol race weekend, which includes the Food City 500 Sprint Cup Series race (March 16) as well as Pole Day (March 14).\r\n\r\n For more information on the race, visit sharpie.com, and make sure to enter the Design the Sharpie 500 Pace Car promotion for a chance to win a trip to the Sharpie 500.\r\n\r\n ABOUT SHARPIE®\r\n\r\n For 45 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid's Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more information.\r\n Read More
David Beckham Signs With Sharpie
\r\n OAK BROOK, IL - Long recognized as the celebrity autograph marker of choice, Sharpie® brand is partnering with one of the world's most recognizable celebrities, global sports star David Beckham. Beckham, whose autograph is among the most sought-after in the world, will become Sharpie's global ambassador in a fully integrated global marketing campaign that rolls out initially in the United States in early March.\r\n\r\n Sharpie, a flagship brand of Atlanta-based Newell Rubbermaid, will leverage Beckham's status as an international sports star to increase awareness of Sharpie not only as the preferred autograph marker, but also its many creative uses.\r\n\r\n "Like the Sharpie brand, David embodies individuality and creative expression," said Sharpie global business unit president Howard Heckes. "He is the rare athlete who transcends nationality and sport to command worldwide attention, making him the perfect ambassador for Sharpie marker users who are as passionate about the bold mark of a Sharpie as they are about the colors, variety and almost limitless uses of the product."\r\n\r\n Heckes says the deal will feature Beckham in a global marketing campaign in key regions around the world, including North America, Latin America, Europe and Asia Pacific.\r\n\r\n "I have always enjoyed signing autographs for people, especially since I used to love getting my heroes' signatures when I was younger," said David Beckham. "I love to use Sharpie markers, so it's a natural choice for me to partner with them."\r\n\r\n Complete details of the Sharpie-Beckham campaign, which will also include print and online advertising, promotional and in-store support, will be announced in May.\r\n\r\n The Sharpie® brand has a long history of sports sponsorships in the United States. Among the top-name athletes Sharpie has previously partnered with are NASCAR's Dale Earnhardt Jr., pro football wide receiver Terrell Owens, pro football hall of famers Steve Young and Howie Long, and legendary golfers Arnold Palmer and Gary Player. Many athletes use Sharpie markers to sign autographs because they leave a bold, permanent mark.\r\n Read More
Dale Earnhardt, Inc., Dale Earnhardt Jr And Sharpie® Make Bold Statement In Bristol
\r\n BRISTOL, Tenn., March 22, 2007 - One of NASCAR's most popular drivers, Dale Earnhardt Jr, is making a bold statement on and off the track as he prepares for the Sharpie® MINI 300 NASCAR Busch Series race this weekend at Bristol Motor Speedway (BMS).\r\n\r\n\r\n\r\n The new Sharpie/Dale Earnhardt, Inc. relationship will officially kick off Saturday when Dale Jr steps behind the wheel of the new DEI No. 8 Chevrolet Monte Carlo, co-sponsored by Sharpie and Budweiser.\r\n\r\n Race fans will get a glimpse of the race when Sharpie introduces the first-ever Dale Jr No. 8 Sharpie marker, rolling out in stores now. Dale Jr will unveil the marker and new paint scheme Thursday, March 22, at 5 p.m. at BMS's Tower 8, where he will sign Sharpie's giant autograph wall. Dozens of children representing Speedway Children's Charities will join him, lending their signatures and support to the Sharpie "Autographs for Action" campaign to benefit Speedway Children's Charities with $10,000 in funds and supplies.\r\n\r\n Sharpie New No. 8 Paint Scheme\r\n\r\n "Dale Jr runs a limited number of Busch Series races each year, and we feel very fortunate it will be with DEI and Sharpie in the Sharpie MINI 300," said Howard Heckes, president of Sanford, L.P., the maker of Sharpie products.\r\n\r\n "We've had some success at Bristol," said Earnhardt, "so we're really looking forward to adding the Sharpie race to our program and taking Sharpie and Budweiser to Victory Lane. Sharpie has such a great presence and history at Bristol, and I hope we can add to that."\r\n\r\n The Sharpie MINI 300 is Dale Jr's second Busch race this season. Dale Jr is a former winner at Bristol, going to Victory Lane in the 2004 Sharpie 500 NASCAR NEXTEL Cup Series race.\r\n\r\n Bold Bristol Billboard\r\n\r\n DEI and Dale Jr's new Sharpie partnership also includes a bold new addition to the Bristol Motor Speedway landscape - a giant three-story billboard covering Tower 8 and featuring Dale Jr's larger-than-life likeness. The banner, which also includes an image of the Sharpie No. 8 paint scheme and the new No. 8 marker, will be unveiled Thursday along with the No. 8 marker. It will become a permanent fixture at BMS throughout the 2007 race season.\r\n\r\n\r\n\r\n Dale Jr, DEI and Sharpie\r\n\r\n The Dale Earnhardt Jr No. 8 Sharpie marker is the only marker endorsed by Dale Jr. Available in black fine point and imprinted with his autograph and No. 8, it is rolling out now in select stores nationwide where office products are sold.\r\n\r\n\r\n\r\n Sharpie markers are available in 39 colors and a variety of tip sizes - from Sharpie Retractable markers with one-click convenience to Sharpie MINI markers for perfect portability to Sharpie Accent highlighters for bold highlights.\r\n\r\n\r\n\r\n Dale Jr. is in his eighth full season of NASCAR Nextel Cup competition at DEI with 17 victories, including the 2004 Daytona 500. In the Busch Series, he has 22 wins and two championships. He is one of only three drivers to win the "Most Popular Driver" award four consecutive times, and the only third-generation NASCAR champion. He follows his legendary father, Dale Earnhardt, a seven-time Cup champion, and grandfather Ralph Earnhardt, who was a champion in NASCAR's Sportsman Series.\r\n\r\n\r\n\r\n For more information on the Dale Earnhardt, Inc., Dale Jr and Sharpie partnership, visit www.sharpie.com.\r\n\r\n About Sharpie Autographs for Action\r\n\r\n Autographs for Action annually seeks one million autographs as part of its program to give away $1 million in funds and supplies for community groups, charitable organizations and schools nationwide (go to www.sharpie.com). Sharpie will donate $10,000 in funds and supplies to Speedway Children's Charities as part of the Bristol autograph drive.\r\n\r\n\r\n\r\n About Speedway Children's Charities\r\n\r\n Speedway Children's Charities (SCC) provides funds to organizations that meet the direct needs of children. From mentoring programs to camps for special needs children, SCC best affects children's lives by supporting organizations that work tirelessly to see that children's needs are met and that no child is left behind regardless of illness, social environment, or disability.\r\n\r\n ABOUT SHARPIE®\r\n\r\n For 45 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid's Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more information.\r\n Read More
Cleveland Browns Andre Davis Teams Up With Sharpie® Retractable To Kick-Off Second Annual Autographs For Education Program
\r\n (Cleveland, Ohio) - Sharpie®, the popular brand of permanent markers deemed the autograph pen of choice for celebrities, sports figures and their fans, is teaming up with Cleveland Browns rising wide receiver star Andre Davis to launch a nationwide program supporting community-based education organizations.\r\n\r\n Kicking off today at the Mount Pleasant Boys & Girls Club in Cleveland, Davis will ask for the "autographs" of teachers, parents, children and the media in exchange for a donation of school supplies and funds to help continue the much-needed programs for the area's youth. The event marks the start of the second year of the Sharpie program that continues to help education efforts throughout the country.\r\n\r\n "I enjoy meeting the fans and signing autographs," said Davis, who scored 12 touchdowns for the Browns in his first two years, emerging as the team's No. 1 go-to receiver. "Years ago, I remember what it was like when I was the one seeking the autograph. Today, the autographs Sharpie Retractable and I are asking for mean a whole lot more - they are making a positive impact on community education. My teachers and coaches were my mentors and working with Sharpie to give back to the Cleveland community is important to me."\r\n\r\n Labeled Sharpie Retractable "Autographs for Education," the program elicits the support of professional athletes and celebrities arriving in custom-designed Sharpie Retractable all-terrain vehicles to deliver schools supplies and collect the signatures on over-sized 8-by-10 foot autograph walls. Sharpie is pledging up to $30,000 in cash and school supplies during the summer and fall.\r\n\r\n Cleveland is the first of four events across the country benefiting select community education programs and schools. Additional events are planned in Milwaukee, Tampa and Seattle.\r\n\r\n "We're proud to team up with Andre and others leading professional athletes and celebrities for this program," said Rory Leyden, chief marketing officer for Sanford, makers of Sharpie markers. "By getting these role models on board, we can help the worthwhile efforts of organizations like the Boys & Girls Clubs of America and local schools."\r\n\r\n The kick-off Autographs for Education event also comes on the eve of the National Sports Collectors Convention in Cleveland, the largest sports memorabilia event in the country, where Sharpie will introduce autograph enthusiasts, professional athletes and celebrities to new Sharpie Retractable markers. The innovative fine point permanent marker series require no caps and can be operated by simply using one hand - just click and write.\r\n\r\n In addition to supporting community-based education, Sharpie Retractable is also featuring four Sharpie all-terrain vehicles as part of its Sharpie Blitz opening up the professional football season. The Sharpie fleet of all-terrain vehicles will visit more than 150 events in 2004.\r\n\r\n Last summer, Sharpie debuted the program with wide receiver Terrell Owens, former San Francisco 49er and now Philadelphia Eagle. The tours of community programs and schools also featured former St. Louis Rams defensive end Grant Wistrom and now Seattle Seahawk, Rod Smith of the Denver Broncos and Hines Ward of the Pittsburgh Steelers.\r\n\r\n About Sanford®, Makers of Sharpie®\r\n\r\n Celebrating its 40th anniversary this year, Sharpie is the popular brand of permanent markers. Sanford, maker of Sharpie permanent markers, is a worldwide leader in the manufacturing and marketing of writing instruments, including such well known brands as Sharpie®, Paper Mate®, Parker®, Waterman®, EXPO®, Foohy® and uni-ball®, among others. Sanford makes more than 6,000 products, ranging from markers, pens and pencils to professional art products and fine writing instruments. Visit sharpie.com or sanfordcorp.com for more information.\r\n\r\n About Boys & Girls Clubs of Cleveland\r\n\r\n In 2004, the Boys & Girls Clubs of Cleveland celebrates its 50th year of playing an integral role in the city, providing daily programs and services to 6,000 area young people. During the summer the Clubs are open from Monday through Friday from 10:00 a.m. to 6:00 p.m., with programs that emphasize character and leadership development, education and career enhancement, health and life skills, the arts, and sports, fitness and recreation. A membership to the Boys & Girls Clubs of Cleveland for youth, ages six to 18, is seven dollars per year.\r\n Read More


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About the Book
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- Category Fine Art Photography
Standard Landscape, 10×8 in, 25×20 cm
40 Pages
- Publish Date Oct 30, 2011
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Debbe Behnke
Chatham, ON Canada
Debbe is a freelance photographer. Photojournalistic style with a flare for edgy and contemporary. Showcasing a variety of work. From weddings, travel wedding destinations, baby belly shots, family and model shoots. Feel free to browse or purchase a book for your enjoyment.
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Abu Said relates that the Prophet (saas) said: ...And Allah will later send one from my Ahl al-Bayt to fill a world that is filled with oppression with justice instead. The dwellers in the Earth and the heavens will be pleased with him [the Mahdi (as)]. The Earth will cause all its plants to flourish for them and the sky will constantly cause rain to fall down on them... BECAUSE OF ALL THE BOUNTY THAT ALMIGHTY ALLAH SENDS DOWN TO THE EARTH, THE DEAD WILL WISH TO LIVE AGAIN.
(Al-Bayan, p. 72, Al-Sawaiq Al-Muhariqa, p. 161, Yanabi Al-Mawadda, Vol. 2, p. 177)


text:
ATI's New Leader in Graphics Performance: The Radeon X1900 Seriesby Derek Wilson & Josh Venning on 1/24/2006 12:00 PM EST
- Posted in
- GPUs
120 Comments
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bob4432 - Thursday, January 26, 2006 - linkGood for ATI, after some issues in the not so distant past it looks like the pendulum has swung back in their direction.
i really like this, it should drop the 7800GT prices down maybe to the ~$200-$220(hoping, as nvidia want to keep the market hold...) which would actually give me a reason to switch to some flavor of pci-e based m/b, but being display limited @ 1280x1024 with a lcd, my x800xtpe is still chugging along nicely :) Reply
Spoelie - Thursday, January 26, 2006 - linkit won't, they're in a different pricerange alltogether, prices on those cards will not drop before ati brings out a capable competitor to it. Reply
neweggster - Thursday, January 26, 2006 - linkHow hard would it be for this new series of cards by ATI to be optimized for all benchmarking softwares? Well ask yourself that, I just got done talking to a buddy of mine whos working out at MSI. I swear I freaked out when he said that ATI is using an advantage they found by optimizing the new R580's to work better with the newest benchmarking programs like 3Dmark 06 and such. I argued with him thats impossible, or is it? Please let me know, did ATI possibly use optimizations built into the new R580 cards to gain this advantage? Reply
Spoelie - Thursday, January 26, 2006 - linkhow would validating die-space on a gpu for cheats make any sense? If there is any cheat it's in the drivers. And no, the only thing is that 3dmark06 needs 24bit DST's for its shadowing and that wasn't supported in the x1800xt (uses some hack instead) and it is supported now. Is that cheating? The x1600 and x1300 have support for this as well btw, and they came out at the same time as the x1800.
Architecturally optimizing for one kind of rendering being called a cheat would make nvidia a really bad company for what they did with the 6x00/Doom3 engine. But noone is complaining about higher framerates in those situations now are they? Reply
Regs - Thursday, January 26, 2006 - link....Where in this article do you see a 3D Mark score? Reply
mi1stormilst - Thursday, January 26, 2006 - linkIt is not impossible, but unless your friend works in some high level capacity I would say his comments at best are questionable. I don't think working in shipping will qualify him as an expert on the subject? Reply
coldpower27 - Wednesday, January 25, 2006 - linkhttp://www.anandtech.com/video/showdoc.aspx?i=2679...">http://www.anandtech.com/video/showdoc.aspx?i=2679...
"Notoriously demanding on GPUs, F.E.A.R. has the ability to put a very high strain on graphics hardware, and is therefore another great benchmark for these ultra high-end cards. The graphical quality of this game is high, and it's highly enjoyable to watch these cards tackle the F.E.A.R demo."
Wasn't use of this considered a bad idea as Nvidia cards have a huge performance penalty when used in this and the final buuld was supposed to be much better??? Reply
photoguy99 - Wednesday, January 25, 2006 - linkI noticed 1900x1440 is commonly benchmarked -
Wouldn't the majority of people with displays in this range have 1920x1200 since that's what all the new LCDs are using? And it's the HD standard.
Aren't LCDs getting to be pretty capable game displays? My 24" Acer has a 6 ms (claimed) gray to gray response time, and can at least hold it's own.
Resolution for this monitor and almost all others this large: 1920x1200 - not 1920x1440. Reply
Per Hansson - Wednesday, January 25, 2006 - linkDoing the math:
Crossfire = 459w - 1900XTX = 341w = 118w, efficiency of PSU used@400w=78% so 118x0.78=92,04w Reply
Per Hansson - Friday, January 27, 2006 - linkNo replies huh? Cause I've read on other sites that the card draws upto 175w... Seems like quite a stretch so that was why I did the math to start with... Reply
Midreian - Wednesday, January 25, 2006 - linkThis test kind of seems biased to me. The cards were tried in CrossFire for the ATI cards, but when it came to the Nvidia 7800 GTX's, 512mb and 256mb, neither were tested in SLI and compared to CrossFire.
Anyone have a comparison of SLI vs. CrossFire for the same tests? Reply
DerekWilson - Wednesday, January 25, 2006 - linkFor all the games but Battlefield 2 we ran both CrossFire and SLI numbers
We only ran SLI for the GTX 512 because we only looked at the highest end multigpu solution for each series (7800, 1800, 1900).
We would have included SLI in the BF2 portion, but our benchmark doesn't correctly represent gameplay for SLI. We are working on this.
Derek Wilson Reply
Zebo - Tuesday, January 24, 2006 - linkSeems weird not to have Sli GT's in there. I still think thats the best deal in highend -around the $550 price point. Should clean up on both the 1900Xt and 1900XTX pretty handily for the same price or less. Is AT still in the business of recommending "bang for the buck"? or moving away from that? Because only .05% of your readers are going go up into the realm of $1000 video cards ( GTX's and XTX's in dual config) Reply
danidentity - Tuesday, January 24, 2006 - linkAre the figures in the "Load Power" chart the power consumption of just the video card, or the entire system? If those numbers are just the video card, that's flat out insane. Reply
Josh Venning - Wednesday, January 25, 2006 - linkThe numbers in the Load Power chart represent the power draw for the entire system under stress testing. Even so, the 7800 GTX 512 SLI and X1900 XTX Xfire setups are ridiculously power-hungry. Reply
flexy - Tuesday, January 24, 2006 - linkits nice to see ATI come up with something GOOD after so many disappointments, paper-launches etc.
$500 is an "attractive" price (relatively spoken), looking at the card's specs...i am still having a X850XT and (sadly ???) dont really have an "urge" to get this card since i MAINLY play HL2 (full details, even AAx6) and its fast and great even on my old X850XT. Al;most makes me wish i had more game-engines which demand/justify upgrading to this card.
As said..very hapy for ATI and this card is all the way UP on my wishlist (since i am a graphicscard-ho ;).....but then i also know G71 will come and this card will be a killer-card too (from the theoretical speaks). If i had a very slow system and barely could play any games i PROBABLY would get the R580 now... ;)
Fenixgoon - Tuesday, January 24, 2006 - linkgreat job by ATI for bringing out some killer cards. note that a crossfire x1900 system is CHEAPER than 7800 512's. but hey, regardless of who's on top we win :)
as far as the parts being expensive - of course they will be, they're top of the line and released today.
i bought a radeon x800pro for $170 and run COD2 at 1280x1024 maxed out (no FSAA/AF) with very few framedrops (worst is scoping in on smoke from grenades). i also have stuttering issues with HDR. minus HDR, i run HL2 @ 1280x1024 6xFSAA and 16xAF. this is coming from a budget system! putting all my components together, my setup costs about 700. Reply
Xenoterranos - Wednesday, January 25, 2006 - linkWow, for that kind of money, you could have almos bought an Xbox 360 bundle...or half a ps3 (har har har). Reply
lamestlamer - Tuesday, January 24, 2006 - linkDid anyone else notice how the x1800xt trounced the 7800gtx in almost all tests? A look at the 7800gtx 512 release benchmarks shows the exact opposite. Perhaps the quality settings were on for the 7800gtx while the x1800xt had performance settings. Even the 7800gtx 512 which cannot possibly have a larger than 40% lead over the 7800gtx has a 100% lead in some cases. Reply
ocyl - Tuesday, January 24, 2006 - linkIt's been mentioned above but I will say it again. While it's okay to say that R580 has 48 pixel shaders, it only really has 16 pixel pipelines.
Harkonnen - Tuesday, January 24, 2006 - linkAlmost $900 CDN for the XTX and it only has a 1 year warranty?
Main reason I would never buy an expensive ATi card is that right there. Reply
smitty3268 - Tuesday, January 24, 2006 - linkThe people who buy a card this expensive the first day it comes out won't keep it for a whole year, so the warranty doesn't matter. In 6 months another card will be out that makes this one look slow and they'll be spending even more money. Reply
DerekWilson - Tuesday, January 24, 2006 - linkDue to popular demand, we have added more percent increase performance comparison graphs to the performance breakdown that shows the performance relatoinships at lower resolutions.
Let us know if there is anything else you'd like to see. Thanks! Reply
Live - Tuesday, January 24, 2006 - linkThe performance breakdown looks very good now! I would go so far as to say that this should be standard in future reviews. Reply
piroroadkill - Tuesday, January 24, 2006 - linkUsing a lossy image format (JPEG) for image quality comparison screenshots seems kind of... pointless.
But I guess you have to worry about bandwidth. Reply
Josh Venning - Tuesday, January 24, 2006 - linkThanks for the input all. Just to let you know we are dealing with some problems regarding our power numbers, but they should be up shortly. Thanks for being patient. Reply
Josh Venning - Tuesday, January 24, 2006 - linkOne more thing.. We also caught a mistype on the graphs that we are in the process of correcting. The two crossfire systems we tested are the X1900 XTX Crossfire and the X1800 XT Crossfire. (we miss-labeled the latter "X1900 XT Crossfire") Sorry for any confusion this may have caused. Reply
smitty3268 - Tuesday, January 24, 2006 - linkAh... That makes much more sense now. I was wondering why the XTX crossfire was doing so much better than the XT crossfire when the specs were so similar. Reply
SpaceRanger - Tuesday, January 24, 2006 - link
Just to let you know we are dealing with some problems regarding our power numbers
Problems with the publishing of them, or problems in the sense that it requires a direct link into a nuclear reactor to power properly?? Reply
DerekWilson - Tuesday, January 24, 2006 - linkour local nuclear plant ran us an extention cord just for this event :-) Reply
Josh Venning - Tuesday, January 24, 2006 - link:-) Reply
GTMan - Tuesday, January 24, 2006 - linkHow long until we see lower end parts.
My guesses:
X1900XL replaces X1800XL
X1700 replaces X1600 Reply
Sledgehamer70 - Tuesday, January 24, 2006 - linkHas anyone else noticed that the X1900XTX only out performs over all in the 1920 x 1440 settings? It is a 50/ 50 split for the most part in 1280 x 960 and 1600 x 1200. So once again everyone and there mom wont be seeing the same numbers as these guys! So misleading!
Yeah I know its looking ahead to the future, but looking on themarket only 5%-2% of gamers run games at these specs... I will give ATI credit that they made a good card "Finally" but lets compare apples to apples, they should take the combined scores and average them out and see what the overall outcome is... im sure ATI will still ead but by not as much as it portray's! Reply
DerekWilson - Tuesday, January 24, 2006 - linkagain, if you want a card to run at low resolutions, the 6800 GS or x800 gto are probably much better and more cost effective ways to go.
why does everyone want to swat a fly with a baseball bat? Reply
Wellsoul2 - Tuesday, January 24, 2006 - linkHmm..1280x1024 would seem to be a useful resolution since many use
19 in and 17 in LCD's.
Seriously, No way can I afford this card but I would like to see it
compared to the 1800XL card at this resolution.
(I'm hoping the 1800XL price drops so I can pick up an ATI shader3
card for less than $250 which is my price point)
Yay for ATI..but ATI still has no mid priced card with shader3.0 :-( Reply
beggerking - Tuesday, January 24, 2006 - linkwell, the definition of "resolution most people run" change constantly. I understand you are using 4x AA, but 8xAA is right around the corner, as well as higher resolution.
I don't see this kind of performance advantage for x1900xtx on any other setting than the one you used for performance advantage, therefore that graphic is perhaps, a personal/biased view that will not stand against time.
vladik007 - Tuesday, January 24, 2006 - linkAre they really out of their mind ? I've never bought console before but these PC components prices are gonna drive me out of the market.
And i thought my 6800GT for $400 was absurd price to pay.... wow Reply
nullpointerus - Tuesday, January 24, 2006 - linkI have an idea. Maybe you could buy something less expensive. For example, a $200 card should be able to play modern games albeit with lower image quality than the more expensive cards. But don't tell anyone! I want to keep this a secret. Reply
poohbear - Wednesday, January 25, 2006 - linkrofl nullpointerus u crack me up. So true man, LETS keep it a secret.;) Reply
poohbear - Wednesday, January 25, 2006 - linkrofl nullpointerus u crack me up. So true man, LETS keep it a secret.;) Reply
ChronoReverse - Tuesday, January 24, 2006 - linkIndeed. My 6800LE cost $129 and unlocked, gets pretty close to 6800GT speeds.
Obviously not as good, but still pretty damn good and I paid a lot less too.
It's been like this since the TNT2 M64 came out. Reply
mi1stormilst - Tuesday, January 24, 2006 - linkI am taking issue with ATI and Anandtech on this one:
1.) The bloody X1800 series is pretty dang new, they are taking about phasing it out when I have not even had a chance to use the AVIO video tool yet WTF!?
2.) The section of the article "Performance Breakdown" http://anandtech.com/video/showdoc.aspx?i=2679&...">http://anandtech.com/video/showdoc.aspx?i=2679&... is very misleading to say the least. I think you owe the readers an explination at how you arrived at those numbers? Did you test at one resolution? Only testing for a resolution that allows the ATI card the advantadge is hardly fair. I know a lot of gamers including myself that still generally game at 1024x768 how do the cards fair at that resolution? What are the real differences overall? I think you should either pull this out of the article all together or test at least 3 common resolutions (1024x768) (1280x1024) & (1600x1200).
Just my two cents. Reply
GTMan - Tuesday, January 24, 2006 - linkYes, your card is now out of date. You should stop using it. I'll give you $5 for it if that would make you feel better. Reply
mi1stormilst - Wednesday, January 25, 2006 - linkHAHA! My kid 8 year old kid will inherit the X1800XL in a few months after I order the X1900XT. I bet that bothers you ... no? (-; Reply
beggerking - Tuesday, January 24, 2006 - linkI 2nd that!!
b/w, this is a repost. lol.. see my comments above..
DerekWilson - Tuesday, January 24, 2006 - linkI appreciate your comments.
The point about the X1800 is well taken. It would be hard for us to expect them to push back their "refresh" part because they dropped the ball on the R520. And it also doesn't make economic sense to totally scrap the R520 before it gets out the door.
It was a tough sitation. At lesat ATI didn't take as much of a bath on the R520 as NVIDIA did on NV30 ...
But again, I certainly understand your sentiment.
Second, I did explain where the numbers came from. 2048x1536 with 4xAA in each game. The graph mentions that we calculated percent increase to x1900 performance -- which means our equation looks like this --
((x1900 score) - (competing score)) / competing score * 100
if you game at 1024x768, you have absolutely no business buying a $600 video card.
again ... ^^
we did test 12x10 and 16x12 and people who want those results can easily see them on each game test page.
This is a high end card and it seems like the best fit to describe performance is a high end test. If we did a 1024x768 test it would just be an exercise in observing the cpu overhead of the driver and how well the fx57 was able to handle it.
Our intention is not to mislead. But people often want a quick overview, and detail and acuracy are fundamentally at odds with the idea of a quick and easy demonstration. Our understanding is that people interested in this card are intereted in high quality, high res performance, so this cross section of performance seemed the most logical. Reply
mi1stormilst - Wednesday, January 25, 2006 - linkThanks for responding (-:
I do think benchmarking at 1024x768 is perfectly valid. I for one game at 1024x768 with all the candy turned on so not only can I enjoy my looks of the game but I can still render high frames while playing online. When I want to enjoy the single player option I am willing to let the frames dive down to the bare minimums so I can enjoy all that the game has to offer without getting lag killed. So I think that justifys my reasons to want a $600.00 video card (-;
Although I was slightly incorrect about how you benchmarked I stand by my feeling that is is not a TRUE representation of the cards performance across the board. It is a snapshot which leaves a lot of holes unfilled. I would feel cheated as a customer to find that it did not perform as well as I had been lead to believe if the way I wanted to use it was not optimized as well as another way. Understood?
Thanks for the time you have spent evaluating it...it does give us an overall feeling and of course when I am looking at spending that kind of money you can bet I will be doing a lot more then reading one review (-:
beggerking - Tuesday, January 24, 2006 - linkIt is kind of misleading since Nvidia leads in max quality test in a few games, but the advantage is still given to ATI.
x1900xtx is a better performing card overall, but it is not THAT much better. quite an exaggeration. Reply
blahoink01 - Tuesday, January 24, 2006 - linkIt would be nice to see World of Warcraft included in the benchmark set. Considering it is probably the most popular game in the world, I'm sure many readers would find the benchmarks useful.
fishbits - Tuesday, January 24, 2006 - linkWhy, was the WoW engine changed recently? It's easy to max out WoW display settings on far less capable cards, so what useful information would come from benchmarking it with bleeding edge gear? Unless maybe you're running it on some massive $3000 monitor, in which case upgrading to a 300-500 dollar video card should be a no-brainer. The only useful benchmark would be "How would my older video card handle WoW?" and that's already been done. Must be missing something here. Reply
blahoink01 - Wednesday, January 25, 2006 - linkConsidering the average framerate on a 6800 ultra at 1600x1200 is a little above 50 fps without AA, I'd say this is a perfectly relevant app to benchmark. I want to know what will run this game at 4 or 6 AA with 8 AF at 1600x1200 at 60+ fps. If you think WOW shouldn't be benchmarked, why use Far Cry, Quake 4 or Day of Defeat?
At the very least WOW has a much wider impact as far as customers go. I doubt the total sales for all three games listed above can equal the current number of WOW subscribers.
And your $3000 monitor comment is completely ridiculous. It isn't hard to get a 24 inch wide screen for 800 to 900 bucks. Also, finding a good CRT that can display greater than 1600x1200 isn't hard and that will run you $400 or so. Reply
DerekWilson - Tuesday, January 24, 2006 - linkwe have looked at world of warcraft in the past, and it is possible we may explore it again in the future. Reply
Phiro - Tuesday, January 24, 2006 - link"The launch of the X1900 series no only puts ATI back on top, "
Should say:
"The launch of the X1900 series not only puts ATI back on top, " Reply
GTMan - Tuesday, January 24, 2006 - linkThat's how Scotty would say it. Beam me up... Reply
DerekWilson - Tuesday, January 24, 2006 - linkthanks, fixed Reply
DrDisconnect - Tuesday, January 24, 2006 - linkIts amusing how the years have changed everyone's perception as to how much is a reasonalble price for a component. Hardrives, memory, monitors and even CPUs have become so cheap many have lost the perspective of what being on the leading edge costs. I paid 750$ for a 100 MB drive for my Amiga, 500$ for a 4x CR-ROM and remember spending 500$ on a 720 X 400 Epson colour injet. (Yeah I'm in my 50's) As long as games continue to challenge the capabilities of video cards and the drive to increase performance continues the top end will be expensive. Unlike other hardware (printers, memory, hardrives) there are still perfomance improvements to be made that the user will perceive. If someday a card can render so fast that all games play like reality, then video cards will become like hardrives are now. Reply
finbarqs - Tuesday, January 24, 2006 - linkEveryone gets this wrong! It uses 16 PIXEL-PIPELINES with 48 PIXEL SHADER PROCESSORS in it! the pipelines are STILL THE SAME as the X1800XT! 16!!!!!!!!!! oh yeah, if you're wondering, in 3DMark 2005, it reached 11,100 on just a Single X1900XTX... Reply
DerekWilson - Tuesday, January 24, 2006 - linksemantics -- we are saying the same things with different words.
fill rate as the main focus of graphics performance is long dead. doing as much as possible at a time to as many pixels as possible at a time is the most important thing moving forward. Sure, both the 1900xt and 1800xt will run glquake at the same speed, but the idea of the pixel (fragment) pipeline is tied more closely to lighting, texturing and coloring than to rasterization.
actually this would all be less ambigous if opengl were more popular and we had always called pixel shaders fragment shaders ... but that's a whole other issue.
DragonReborn - Tuesday, January 24, 2006 - linkI'd love to see how the noise output compares to the 7800 series... Reply
slatr - Tuesday, January 24, 2006 - linkHow about some Lock On Modern Air Combat tests?
I know not everyone plays it, but it would be nice to have you guys run your tests with it. Especially when we are shopping for $500 dollar plus video cards.
photoguy99 - Tuesday, January 24, 2006 - linkWhy do the editors keep implying the power of cards is "getting ahead" of games when it's actually not even close?
- 1600x1200 monitors are pretty affordable
- 8xAA does look better than 4xAA
- It's nice play games with a minimum frame rate of 50-60
Yes these are high end desires, but the X1900XT can't even meet these needs despite it's great power.
Let's face it - the power of cards could double tomorrow and still be put to good use. Reply
mi1stormilst - Tuesday, January 24, 2006 - linkWell said well said my friend...
We need to stop being so impressed by so very little. When games look like REAL LIFE does with lots of colors, shading, no jagged edges (unless its from the knife I just plunged into your eye) lol you get the picture. Reply
poohbear - Tuesday, January 24, 2006 - linktechnology moves forward at a slower pace then that mates. U expect every vid card to be a 9700pro?! right. there has to be a pace the developers can follow. Reply
photoguy99 - Wednesday, January 25, 2006 - linkI think we are agreeing with you -
The article authors keep implying they have to struggle to push these cards to their limit because they are getting so powerful so fast.
To your point, I do agree it's moving forward slow - relative to what people can make use of.
For example 90% of Office users can not make use of a faster CPU.
However 90% of gamers could make use of a faster GPU.
So even though GPU performance is doubling faster than CPU performance they should keep it up because we can and will use every ounce of it.
Powermoloch - Tuesday, January 24, 2006 - linkIt is great to see that ATi is doing their part right ;) Reply
photoguy99 - Tuesday, January 24, 2006 - linkWhen DX10 is released with vist it seems like this card would be like having SM2.0 - you're behind the curve again.
Yea, I know there is always something better around the corner - and I don't recommend waiting if you want a great card now.
But I'm sure some people would like to know. Reply
Spoelie - Thursday, January 26, 2006 - linkNot at all, I do not see DX10 arriving before vista near the end of this year. If it does earlier it will not make any splash whatsoever on game development before that. Even so, you cannot be 'behind' if you're only competitor is still at SM3.0 as well. As far as I can tell, there will be no HARD architectural changes in G71/7900 - they might improve tidbits here and there, like support for AA while doing HDR rendering, but that will be about the full extent of changes. Reply
DigitalFreak - Tuesday, January 24, 2006 - linkTrue, but I'm betting it will be quite a while before we see any DX10 games. I would suspect that the R620/G80 will be DX10 parts. Reply
timmiser - Tuesday, January 24, 2006 - linkI expect that Microsoft's Flight Simulator X will be the first DX10 game. Reply
hwhacker - Tuesday, January 24, 2006 - linkQuestion to Derek (or whomever):
Perhaps I interpreted something wrong, but is it correct that you're saying X1900 is more of a 12x4 technology (because of fetch4) than the 16x3 we always thought? If so, that would make it A LOT more like Xenos, and perhaps R600, which makes sense, if I recall their ALU setup correctly (Xenos is 16x4, one for stall, so effective 16x3). R520 was 16x1, so...I gotta ask...Does this mean a 16x4 is imminent, or am I just reading the information incorrectly?
If that's true, ATi really did mess with the definition of a pipeline.
I can hear the rumours now...R590 with 16 QUADS, 16 ROPs, 16 TMUs, and 64 pixel processors...Oh yeah, and GDDR4 (on a 80nm process.) You heard it here first. ;) Reply
DerekWilson - Tuesday, January 24, 2006 - linkthis is where things get a little fuzzy ... when we used to refer to an architecture as being -- for instance -- 16x1 or 8x2, we refered to the pixel shaders ability to texture a pixel. Thus, when an application wanted to perform multitexturing, the hardware would perform about the same -- single pass graphics cut the performance of the 8x2 architecture in half because half the texturing poewr was ... this was much more important for early dx, fixed pipe, or opengl based games. DX9 through all that out the window, as it is now common to see many instructions and cycles spent on any given pixel.
in a way, since there are only 16 texture units you might be able to say its something like 48x0.333 ... it really isn't possible to texture all 48 pixels every clock cycle ad infinitum. in an 8x2 architecture you really could texture each of 8 pixels with 2 textures every clock cycle forever.
to put it more plainly, we are now doing much more actual work with the textures we load, so the focus has shifted from "texturing" a pixel to "shading" a pixel ... or fragment ... or whatever you wanna call it.
it's entirely different then xenos as xenos uses a unified shader architecture.
interestingly though, R580 supports a render to vertex buffer feature that allows you to turn your pixel shaders into vertex processors and spit the output straight back into the incoming vertex data.
but i digress ....
aschwabe - Tuesday, January 24, 2006 - linkI'm wondering how a dual 7800GT/7800GTX stacked up against this card.
i.e. Is the brand new system I bought literally 24 hours ago going to be able to compete? Reply
Live - Tuesday, January 24, 2006 - linkSLI figures is all over the review. Go read and look at the graphs again. Reply
aschwabe - Tuesday, January 24, 2006 - linkAh, my bad, thanks. Reply
DigitalFreak - Tuesday, January 24, 2006 - linkGo check out the review on hardocp.com. They have benchies for both the GTX 256 & GTX 512, SLI & non SLI. Reply
Live - Tuesday, January 24, 2006 - linkNo my bad. I'm a bit slow. Only the GTX 512 SLI are in there. sorry! Reply
Viper4185 - Tuesday, January 24, 2006 - linkJust a few comments (some are being very picky I know)
1) Why are you using the latest hardware with and old Seagate 7200.7 drive when the 7200.9 series is available? Also no FX-60?
2) Disappointing to see no power consumption/noise levels in your testing...
3) You are like the first site to show Crossfire XTX benchmarks? I am very confused... I thought there was only a XT Crossfire card so how do you get Crossfire XTX benchmarks?
Otherwise good job :) Reply
DerekWilson - Tuesday, January 24, 2006 - linkcrossfire xtx indicates that we ran a 1900 crossfire edition card in conjunction with a 1900 xtx .... this is as opposed to running the crossfire edition card in conjunction with a 1900 xt.
crossfire does not synchronize GPU speed, so performance will be (slightly) better when pairing the faster card with the crossfire.
fx-60 is slower than fx-57 for single threaded apps
power consumption was supposed to be included, but we have had some power issues. We will be updating the article as soon as we can -- we didn't want to hold the entire piece in order to wait for power.
harddrive performance is not going to affect anything but load times in our benchmarks. Reply
DigitalFreak - Tuesday, January 24, 2006 - linkSee my comment above. They are probably running an XTX card with the Crossfire Edition master card. Reply
OrSin - Tuesday, January 24, 2006 - linkAre gamers going insane. $500+ for video card is not a good price. Maybe its jsut me but are bragging rights really worth thats kind of money. Even if you played a game thats needs it you should be pissed at the game company thats puts a blot mess thats needs a $500 card. Reply
poohbear - Tuesday, January 24, 2006 - link$500 too much? there are cars for $300, 000+, but u dont see the majority of ppl complaining because they're NOT aimed at u and me and ferrari & lamborghini could care less what we think cause we're not their target audience. get over yourself, there ARE cards for you in the $100+ $300, so what are u worried about? Reply
timmiser - Tuesday, January 24, 2006 - linkWhile I agree with what you are saying, we are already on our 3rd generation of $500 high end graphic cards. If memory serves, it was the Nvidia 6800 that broke the $500 barrier for a single card solution.
I'm just happy it seems to have leveled off at $500.
Zebo - Tuesday, January 24, 2006 - linkActually GPU's in general scale very well with price/performance and this is no exception. Twice as fast as a 850 XT which you can get for $275 should cost twice as much or $550 which it does. If you want to complain about prices look at CPUs, high end memory and raptors/SCSI which higher line items offer small benefits for huge price premiums. Reply
fishbits - Tuesday, January 24, 2006 - linkGeez, talk about missing the point. News flash: Bleeding edge computer gear costs a lot. $500 is an excellent price for the best card out. Would I rather have it for $12? Yes. Can I afford/justify a $500 gfx card? No, but more power to those who can, and give revenue to ATI/Nvidia so that they can continue to make better cards that relatively quickly fall within my reach. I can't afford a $400 9800 pro either... whoops! They don't cost that much now, do they?
Even if you played a game thats needs it you should be pissed at the game company thats puts a blot mess thats needs a $500 card.
Short-sighted again. Look at the launch of Unreal games for instance. Their code is always awesome on the performance side, but can take advantage of more power than most have available at release time. You can tell them their code is shoddy, good luck with that. In reality it's great code that works now, and your gaming enjoyment is extended as you upgrade over time and can access better graphics without having to buy a new game. Open up your mind, quit hating and realize that these companies are giving us value. You can't afford it now, neither can I, but quit your crying and applaud Nv/ATI for giving us constantly more powerful cards. Reply
aschwabe - Tuesday, January 24, 2006 - linkAgreed, I'm not sure how anyone constitutes $500 for ONE component a good price. I'll pay no more than 300-350 for a vid card. Reply
bamacre - Tuesday, January 24, 2006 - linkHear, hear!! A voice of reason! Reply
rqle - Tuesday, January 24, 2006 - linkI like new line graph color and interface, but i like bar graph so much more. Never a big fan over SLI or Crossfire on the graph, makes its a distracting, especially it only represent a small group. Wonder if crossfire and sli can have their own graph by themselves or maybe their own color. =) Reply
DerekWilson - Tuesday, January 24, 2006 - linkit could be possible for us to look at multigpu solutions serpeately, but it is quite relevant to compare single card performance to multigpu performance -- especially when trying to analyze performance. Reply
Live - Tuesday, January 24, 2006 - linkGood reading! Good to see ATI getting back in the game. Now lets see some price competition for a change.
I don't understand what CrossFire XTX means. I thought there was no XTX crossfire card? Since the Crossfire and XT have the same clocks it shouldn't matter if the other card is a XTX. By looking at the graphs it would seem I was wrong but how can this be? This would indicate that the XTX has more going for it then just the clocks but that is not so, right?
Bha I'm confused :)
DigitalFreak - Tuesday, January 24, 2006 - linkMy understanding is that Crossfire is async, so both cards run at their maximum speed. The XTX card runs at 650/1.55, while the Crossfire Edition card runs at 625/1.45. You're right, there is no Crossfire Edition XTX card. Reply
Live - Tuesday, January 24, 2006 - linkThanks for the explanation! Derek I think this merits a mention in the review. Reply
NullSubroutine - Tuesday, January 24, 2006 - linkperhaps a flash system where you can pick the card within the benchmark and it will show it on the line graph. just simply activate/deactivate feature. Reply
bldckstark - Tuesday, January 24, 2006 - linkI have to agree that a group color for the multi-GPU setups would be helpful on the bar graphs. The outline you used to denote negative gains would work well for this. Then ATI and Nvidia bars would still have a different major color, but the multi-GPU setups could have a yellow outline. E.G. ATI = red, ATI X-fire = Red w/ yellow outline, Nvidia = blue, Nvidia SLI = blue w/ yellow outline. Reply
Rock Hydra - Tuesday, January 24, 2006 - linkI don't know if you meant this or not, on the page mentioning the new crossfire board. There is url, I don't know if it was intended to be active or plain text, but I thought I would just bring that to your attention. Reply
DerekWilson - Tuesday, January 24, 2006 - linkthanks, fixed Reply
emilyek - Tuesday, January 24, 2006 - linkGood article.
You have two typos in your article.
In the system specs you have OZC Powerstreams instead of ...stream
When you use the words 'eek out' as a verb that means 'squeeze out', it is spelled 'eke'-- 'eke out'. Reply
DerekWilson - Tuesday, January 24, 2006 - linkI had no idea there was a correct spelling for eke ...
thanks Reply
beggerking - Tuesday, January 24, 2006 - linkDid anyone notice it? the breakdown graphs doesn't quite reflect the actual data..
the breakdown is showing 1900xtx being much faster than 7800 512, but in the actual performance graph 1900xtx is sometimes outpaced by 7800 512..
DerekWilson - Tuesday, January 24, 2006 - linkWe didn't aggregate performance of each card under each game.
for the percent improvment breakdown we only looked at 2048x1536 with 4xAA which clearly shows the x1900xtx in the lead.
our reasoning is that this is the most stressful stock test we throw at the cards -- it shows what the cards can handle under the highest stress. Reply
beggerking - Tuesday, January 24, 2006 - linkumm.. what about 8xAA or higher? or lower resolution? w/wo AA?
if you don't aggregate performance, then won't the graphic be misleading?
isn't max quality the most stressful test ?
tuteja1986 - Tuesday, January 24, 2006 - linkwait for firing squad review then :) if you want AAx8 Reply
beggerking - Tuesday, January 24, 2006 - linkDid anyone notice it? the breakdown graphs doesn't quite reflect the actual data..
the breakdown is showing 1900xtx being much faster than 7800 512, but in the actual performance graph 1900xtx is sometimes outpaced by 7800 512..
SpaceRanger - Tuesday, January 24, 2006 - linkAll the second to last section describes in the Image Quality. There was no explaination on power consumtion at all. Was this an accidental omit or something else?? Reply
Per Hansson - Tuesday, January 24, 2006 - linkYes, please show us the power consumption ;-)
A few things I would like seen done; Put a low-end PCI GFX card in the comp, boot it and register power consumption, leave that card in and then do your normal tests with a single X1900 and then dual so we get a real point on how much power they consume...
Also please clarify exactly what PSU was used and how the consumption was measured so we can figure out more accuratley how much power the card really draws (when counting in the (in)efficiency of the PSU that is... Reply
peldor - Tuesday, January 24, 2006 - linkThat's a good idea on isolating the power of the video card.
From the other reviews I've read, the X1900 cards are seriously power hungry. In the neighborhood of 40-50W more than the X1800XT cards. The GTX 512 (and GTX of course) are lower than the X1800XT, let alone the X1900 cards. Reply
vaystrem - Tuesday, January 24, 2006 - linkAnyone else find this interesting??
Battlefield 2 @ 2048x1536 Max Detail
ATI 1900XTX Crossfire. 29FPS
Day of Defeat
ATI 1900XTX Crossfire. 35FPS
ATI 1900XTX Crossfire. 49FPS
Quake 4
ATI 1900XTX Crossfire. 73.3FPS
DerekWilson - Tuesday, January 24, 2006 - linkBecareful here ... these max detail settings enabled superaa modes which really killed performance ... especially with all the options flipped on quality.
we're working on getting some screens up to show the IQ difference. but suffice it to say that that the max detail settings are very apples to oranges.
we would have seen performance improvements if we had simply kept using 6xAA ... Reply
DerekWilson - Tuesday, January 24, 2006 - linkto further clarify, fear didn't play well when we set AA outside the game, so it's max quality ended up using the in game 4xaa setting. thus we see a performance improvement.
for day of defeat, forcing aa/af through the control panel works well so we were able to crank up the quality.
I'll try to go back and clarify this in the article. Reply
vaystrem - Wednesday, January 25, 2006 - linkI'm not sure how that justifies what happens. Your argument is that it is the VERY highest settings so that its ok for the 'dual' 1900xtx to have lower performance than a single card alternative? That doesn't seem to make sense and speaks poorly for the ATI implementation. Reply
Lonyo - Tuesday, January 24, 2006 - linkThe XTX especially in Crossfire does seem to give a fair boost in a number of tests over the XT and XT in Crossfire. Reply
Orbs - Wednesday, January 25, 2006 - linkI didn't see any comparisons between X1900 XT CrossFire and X1900 XTX CrossFire, except for the comments at the end of the article saying diminishing returns resulting in even smaller a gap in CrossFire than the XTX had over the XT to begin with.
With the exception of 1 B&W2 test (which I suspect is a typo), the graphs all show the X1800 XT vs. the X1900 XTX. Those are two different generations, not just clock speeds. Reply
poohbear - Tuesday, January 24, 2006 - linkI LOVE competition.:) Reply
poohbear - Tuesday, January 24, 2006 - linkespecially GOOD competition.:0 Reply
Aquila76 - Tuesday, January 24, 2006 - linkNice. Maybe we'll start seeing some real developments in GPU's again. Right now, it's more of a 'do what we've been doing but faster', maybe we'll start seeing some new innovations in video tech in the coming year (adding physics processing, wider encoding capabilities, etc.). Reply
Spoelie - Thursday, January 26, 2006 - linkThe x.00 line was more of the same yeah, but the x1.00 line is architecturally a pretty large step forward, finally on par with nvidia where it really needed to and a few steps ahead in other areas. If only they gave it more ROPs/Texture engines. Reply
Phantronius - Tuesday, January 24, 2006 - linkAnd the shitty cycle of upgrading continues. Reply
Capt Caveman - Tuesday, January 24, 2006 - linkAnd available at a good price. Way to go ATI. Reply
gimpsoft - Tuesday, January 24, 2006 - linknice scores on ATI but i still have my 6800GT ill wait until next 2 gen i see we can now play respectable 40 frames + @ 19200X1400 nice to know when 1080p tv are out
don't know either that or get a PS3 will see =) it's getting way to expensive. Reply
bamacre - Tuesday, January 24, 2006 - linkWTF is your idea of "good price?" I see X1900 XT starting at $550 to $605 per card. Reply
Capt Caveman - Tuesday, January 24, 2006 - linkDigitally Unique has the X1900XT for $525 and Actbuy had them for $504. Based on performance, these cards offer a great bang for your buck. And this is coming from a GTX 512 owner. Reply


text:
Hey there, time traveller!
This article was published 10/12/2012 (1715 days ago), so information in it may no longer be current.
Wow Hospitality has launched a lawsuit against Mayor Sam Katz, Hu's on First and the Winnipeg Goldeyes baseball club for allegedly failing to pay fees owed from a former contract.
According to a statement of claim filed in the Court of Queen's Bench, Wow Hospitality agreed to manage the food and beverage operations at what was then Canwest Global Park in February 2000. Court documents allege Wow Hospitality would be paid a basic management fee, plus an additional five per cent of gross sales of certain food and beverages.
Wow Hospitality later entered a contract with Encore Developments, a company owned by Katz, to manage and operate Hu's on First, court records said. The statement of claim said Encore agreed to pay Wow Hospitality a development fee of $25,000 and a management fee of $5,000 a month.
The contract was terminated in December 2006, and Wow Hospitality claims the terms of the contract were breached after the defendants failed to make any payment of fees due and owing.
Katz denied the contract was terminated improperly and wondered why a lawsuit was filed six years after the fact.
"Why anybody would wait that period of time if they didn't agree with what was done, I certainly can't explain it," the mayor told reporters.
No statement of defence has been filed and the allegations have not been proven in court.


text:
HOUSTON - A girl's parents have been accused of encouraging their 13-year-old daughter to beat up a 14-year-old girl and then joining in the fight.
The attack at the Cuney Apartment Homes in the Third Ward on Saturday was caught on camera.
On the video, the 13-year-old girl's parents were seen watching the fight, encouraging their daughter and eventually getting physical with the other girl.
The parents, Charles Fields and Nicole Curtis, have both been arrested and charged with felony injury to a child.
According to the 14-year-old girl, she was sitting at the basketball court at the complex when the family drove up. She said the parents started to urge their 13-year-old daughter to fight her.
When it appeared that the 13-year-old was going to lose, Fields was seen on video slamming the 14-year-old girl's head to the ground. Curtis was seen on video punching the 14-year-old girl in the back of the head and putting her in a choke hold.
Fields is being held in the Harris County Jail without bond. Curtis was released from jail after posting $5,000 bond.
Copyright 2012 by Click2Houston.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


text:
Steve Davison offers a story from the old days at WBRZ:
"TV stations used to sign on in the early morning and sign off at midnight.
"One of my jobs at WBRZ in the early days was to sign on.
"We opened the day using a black and white camera mounted on a table that swept back and forth automatically and showed weather dials displaying temperature, humidity, wind speed, etc.
"I would punch up the camera, and leave to get coffee.
"Once when I looked up at the TV in the break room to check that everything was OK, I dropped my coffee and ran to the studio.
"Someone had propped up the centerfold of a Playboy magazine in front of the last dial on the display.
"It was probably the only time male viewers watched closely for the next sweep of the dials."
Down Memory Lane
Loren Scott's note about ways to improve your memory got some responses:
L.P. Miller wrote to tell me, "I, too, took the Carnegie course on remembering names. It worked. I can call up your name any time, Sammy.
"And tell Loren it was the FRED Carnegie memory course, not JACK."
Jerry Berggren says, "I just read Loren Scott's comments on 'The Memory Book' by Jerry Lucas.
"I, too, purchased it (when I was in graduate school), thinking it might help me in remembering those scientific names of plants and fungi.
"Unfortunately, I got through three chapters and forgot where I put the book."
Laura Robertson, of Pine Grove, says, "Several years ago I told my husband's niece I was reading a book on improving memory.
"She asked what the name of it was. I couldn't remember."
Cutting it close
Gene Duke says, "Like LSU, years ago Rice University was planning for a massive revamp of the football stadium.
"A large national construction company brought their best planner for a critical meeting to verify that the facility would be ready for the first game.
"All in attendance agreed that it would be ready for the first game, and looked at the super planner for his OK.
He asked, "Is it a day or night game?"
Not the same!
Glenn Giro, of Denham Springs, has another "dining away from home" story:
"My sister told me that when she was a student in central Nebraska in the late '60s, she went to town on Sunday and was pleased to see 'Jumbo Shrimp Dinner' on the menu.
"She happily ordered what she thought would be a reminder of home.
"What she received was less than she expected.
"As she related it to me, 'I thought I was getting JUMBO shrimp, but what I got was GUMBO shrimp.'
"Anyone from southern Louisiana who cooks knows the difference, and most of us who merely enjoy eating do, too."
Edna and Louise
Buzzy Wilkinson, of Marksville, comments on our mention of Texas towns with women's names:
"If you look at a map of U.S. 59 traveling southwest from Houston to Victoria, you might notice that if you were to pass the night in Ganado you would be sleeping between Edna and Louise.
"In my early years I spent many nights in Ganado when I was working, so I have had the pleasure and experience of sleeping between two women in Texas."
Special People Dept.
- Willard "Uncle Bill" Aydell, of French Settlement, celebrates his 99th birthday on Wednesday.
On Wednesday, Elva "Aunt Sis" Meyers celebrates her 98th birthday. A longtime Baton Rouge resident, she is now at Grace Health & Rehab in Slaughter.
Cleo Strickland James celebrated her 95th birthday on Monday.
Philip Daze Jr. celebrates his 93rd birthday on Wednesday. He is a World War II veteran and retired Napoleonville merchant.
Rita Thibodaux, of Donaldsonville, celebrates her 92nd birthday on Wednesday.
Ho, ho, horror!
"Regarding telemarketers and hints on how to get rid of them," says Terri Zeller, of Prairieville, "here's something I'd like to share with your readers:
"Next time a telemarketer calls, hand the phone to the nearest 3- or 4-year-old and tell the child it's Santa Claus.
"Let's see how fast the pests hang up."
Write Smiley at firstname.lastname@example.com. He can also be reached by fax at (225) 388-0351 or mail at P.O. Box 588, Baton Rouge, LA 70821.