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Facebook is one of my favorite channels to advertise on because there are many different levers you can use when it comes to targeting and reaching the right prospects for your business. To imagine that there's 1.35 billion monthly active users that I can target with my ads makes me feel like I have the world at my finger tips.
Most marketers are familiar with Facebook's basic targeting capabilities using interests and demographic data, but what if you could target people who have characteristics that are like the people who visit your website or even better – the people who are likely to make a purchase or fill out a form? Say hello to lookalike audiences, a marketer's new best friend. By building a lookalike audience, you can target and reach some of the most relevant prospects for your business.
In this post, I will quickly walk you through how to build lookalikes based on your website and conversion data, two objectives with minimal risk that has proven success in the campaigns I've run.
1. Go into Facebook's Ad Manager and navigate over to the left side navigation and click on Audiences. If you are completely new at this, Facebook will guide you step-by step.
2. If you haven't yet, there are two pixels you will need to install:
Custom Audience: You need to place a custom audience pixel on all pages of your website. You can go here for more information on where to find the code, if not already presented to you in step one: https://developers.facebook.com/docs/ads-for-websites/website-custom-audiences/getting-started#install-the-pixel
Conversion Tracking: You will need to place a pixel where your conversion events are captured. Go to the left side navigation and click on Conversion Tracking, then navigate your mouse over to the upper right hand corner and click on the green button to Create Pixel.
If you only want to create lookalike audiences based on your conversion tracking pixels, you need to first setup the tracking pixels and skip ahead to: PART 3: CREATE LOOKALIKES USING FACEBOOK CONVERSION DATA & WEBSITE CUSTOM AUDIENCES.
If you want to create lookalike audiences based on your website visitors, you will first need to create custom audiences for all -or specific sections of your website, so please continue reading.
1. To begin, make sure you're in Audiences then navigate your mouse over to the upper right hand corner and click on the green button to Create Audience > Custom Audience. In the screenshot below, you will see the different option types. I suggest using "People visiting specific web pages but not others" to build out something similar to the following, if you're looking to target and optimize for conversions:
All Visitors Excluding Career Visitors:
The idea here is to grab the people who are visiting your website because they most likely went there because they are interested in your product and to exclude people who are looking for a job.
Conversions (Example: Shopping Cart Confirmation, Registration Completion, Download Confirmation)
You want to create a bucket to capture all the people who have converted on your website. When you create a lookalike audience based on this custom audience, you can find other people who have characteristics that are likely to be interested in your product with a higher probability to convert.
Once you've setup your conversion tracking pixel and completed creating your custom audience segments, you can build a lookalike audience. To do this, navigate your mouse over to the upper right hand corner and click on green button again to Create Audience > Lookalike Audience. In Source, populate it with one of the segments you created and choose the level of similarity to your source. I typically select the lowest level because it's less risky and most similar to your custom audience. When complete, continue to build out a lookalike for each custom audience or conversion tracking pixel you desire.
Note: If you decide to create both website conversion and conversion tracking pixel lookalikes, you should note that the two may overlap. The difference between the two is using the Facebook conversion pixel as a source will allow you to target the lookalikes of people who converted through your Facebook ads versus targeting lookalikes of everyone who converts on your website no matter what source they come from. To prevent that overlap, you could exclude those who come from Facebook Ads at the custom audience level, if your URL parameters are consistent, to filter it out. Example:
Facebook says "Keep in mind it may take 6 to 24 hours for your Lookalike Audience to be created. After that, it'll refresh every 3 to 7 days as long as you're still actively targeting ads to that audience."
If you're interested in more posts about lookalikes and use Twitter Ads, I did a post on 3 Creative Ways to Use and Target Lookalikes Using Twitter Ads that you may want to check out, too. Happy marketing!
In early October, Facebook announced the second phase of their migration to a new campaign structure for advertisers. These campaign structure updates are being rolled out in order to make Facebook campaign management and reporting easier and more insightful for advertisers. As part of the migration, all targeting, placement and bid settings will be moved from the ad to the ad set level for new campaigns created within Ad Manager or Power Editor.
To help get advertisers up-to-speed on the November 14th settings update, we have provided three quick tips to consider as you begin to manage your Facebook campaigns with the new group-level targeting settings:
Facebook offers a variety of campaign objectives for which you can base your campaign taxonomy, reporting and optimization efforts around. Example campaign objectives provided by Facebook include clicks to website, website conversions, and page post engagement. In addition to these "out of the box" Facebook objectives, many advertisers optimize towards revenue based objectives like ROI, ROAS or profit margin by integrating their sales revenue from first or third party sources into our system and tying to back to campaign spend. Regardless of the desired goal, advertisers should make sure they organize their campaigns around the specific business outcomes they expect to drive with their investment.
For Facebook advertisers, audience-focused marketing means separating each audience segment into individual groups, and optimizing towards the ROI of each segment. To implement this new group-level management strategy in Marin, advertisers should keep all other group settings consistent. That way, if one group performs better than another, they will be able to correlate the performance back to the targeting as opposed to another factor such as a higher bid. This approach will help determine the most responsive audience and reduce the chance of your ad sets competing against each other for the same audience.
Facebook app usage on mobile devices has continually increased every quarter ordering to the company's public investor reports. In fact, more than 83% of Facebook users now visit the app via mobile devices every month. With this in mind, advertisers should ensure that they take advantage of all of the placement opportunities Facebook offers, especially mobile placements. The new group settings changes present new opportunities for managing placements in our platform. Depending on their needs, advertisers can target more than one placement for each group in our system in order to maximize delivery. Alternatively, advertisers can target one placement per group to see which one drives the best results.
In order to drive optimal performance, Facebook advertisers should regularly test and iterate creative attributes like image, title, and description in order to understand the which attributes resonate with each audience segment. We recommend creating a small variety of ads with variations in order to test against each audience segment you have created in Step 1. Then, place the creative variations in each audience-focused group. Finally, use your platform's A/B testing feature to understand the "winning" and "losing" creative based on your test criteria. Iterate the winning creative further and conduct additional tests within each audience-themed group.
As summer winds down and the upcoming school year looms, it looks like parents get back to Facebooking. Looking at the seasonality of clicks across Facebook, Google, and Bing it appears Facebook experiences a huge surge in clicks as summer comes to a close, more than likely brought on by back-to-school-itis.
In July, as we become fixated with fun in the sun, Facebook experiences its second lowest volume of ad clicks at a level 25% below the baseline (January). Makes sense. There are road trips and barbecues to get to. But as summer starts to give into fall and we begin to accept the onslaught of responsibilities that come with the change in season, ad clicks on Facebook climb. In fact it's a 38 point swing from July to August. From there on out it is pretty much up and to the right for Facebook the remainder of the year as back-to-school gives way to the holiday season.
On the other hand, Search (Google and Bing) remain fairly consistent throughout the year with the typical rise in the fourth quarter due to the holiday frenzy. It appears Facebook is influenced much more by seasonality throughout the year. I suspect it has to do with the social nature of the site. Search benefits from being a more utilitarian medium that become an integral part of our lives even when on vacation. Also, Google and Bing have been at the game a little longer while Facebook is still figuring out how best to monetize its user base. Likewise, advertisers have a solid decade and a half of experience with search under their belts; tweaking campaigns to fit the seasons is a known exercise.
Will be interesting to see how soon the seasonality of Facebook clicks start to mirror search.
Have some thoughts you'd like to ad? Be sure to post them in the comments section below!
On April 30th, Facebook unveiled a mobile ad network called "Facebook Audience Network." Currently in beta, access to the ad network is limited to a small number of "top managed mobile app advertisers." However, the plan is to eventually make it available to all mobile app advertisers.
The initial version of the Facebook Audience Network will be limited to mobile app install ads, although Facebook has indicated that they intend to support a variety of marketing objectives including in-store and online sales. Advertisers will be able to serve app install ads, traditional mobile banners, and interstitial creative formats in Facebook's new network. They will also be able to target Facebook users via Custom Audiences, Core Audiences, and Look-Alike Audiences. Participating beta advertisers can enable targeting on the Facebook Audience Network at the Ad level, along with existing device placement options. Therefore, advertisers will be able to report and analyze the performance of ads placed on the Audience Network performance separately from ads placed on the Facebook platform.
Contrary to popular speculation, the Facebook login ID will not be the key connector to retarget users between mobile apps on the network. In other words, mobile app users are not required to be logged into apps using Facebook in order to received targeted ads through the network. Rather, Facebook will compare device IDs and data points with other app developers to find common users, which will identify which apps are installed on a user's device.
With the launch of this new mobile ad network, Facebook stands to compete with Google AdMob and other established networks capitalizing on the rapid growth of mobile app usage. Facebook has been moving in this direction over the past year, with a laser-focus on growing its mobile advertising business – and for good reason.
First, Facebook's mobile user base has evolved into the most active and engaged of any major digital platform in the world. More time is spent on Facebook than any other mobile platform or website and, according to their latest earnings report, their mobile market share growth is 2.4 times greater than Google's.
Second, Facebook has realized a notable uptick in users who access the platform only on mobile devices. In fact, 74% of the social network's daily active users exhibit this behavior. Also, the growth rate of users who only access Facebook via mobile is six times higher than the overall growth rate. These statistics demonstrate why Facebook is so intent on improving the mobile experience for users and advertisers. They have clearly established one of the best mobile audiences of any channel or publisher.
Facebook Audience Network's creation suggests the company is now seeking an even bigger piece of the overall mobile app advertising market. According to eMarketer, the number of mobile apps has increased 43% year-over-year to over 2 million while the number of mobile app downloads grew by only 30%. This gap indicates that marketers need better ways to help mobile users discover apps.
Recognizing this opportunity, Facebook released mobile app ads more than a year ago, designed to drive users toward installing and engaging with mobile apps. These have been a hit with advertisers, and have by measure of spend have surpassed Google's app install ad product (mobile app install extensions) as the leading mobile app advertising product. Facebook Audience Network is poised to take a prominent position in the mobile app advertising market, which has grown to an estimated 30% of mobile advertising as reported by eMarketer.
When considering Facebook's sophisticated, unique audience targeting capabilities, advertisers have a lot be excited about with the launch of the new ad network. Most mobile ad networks (Google AdMob and Millennial Media, for example) target mobile app users based on where they have been and what they have previously downloaded. For instance, a mobile app on the AdMob network may serve a dietary supplement ad to somebody who previously downloaded a fitness app.
While there is nothing inherently wrong with this approach, Facebook's mobile ad network is primed to take mobile targeting to another level. On the Facebook mobile ad network, advertisers will not only be able to target users by what they've done (via Custom Audiences and Partner Categories) but also by who they are (Core Audiences). This approach to audience targeting is highly differentiated from other ad networks, and should intrigue advertisers to experiment with ad network buys when the product becomes generally available.
In late November, news broke that Facebook was planning a major overhaul to its advertising campaign structure in Q1. The revised campaign structure will include a new management "level" called the Ad Set, that will sit in between the Campaign and Ad levels.
Since the initial information leak, little has been publicly shared from Facebook as to what the new campaign structure will look like, how it will benefit advertisers, and how their workflow will be impacted. Sensing the significance of the overhaul, you may remember that we shared our thoughts here on the blog soon after.
After months of waiting, Facebook recently made an official announcement on the Facebook for Business blog. They confirmed that existing Facebook campaigns will be migrated on March 4th (tomorrow!). The new structure is described as a "simpler way to organize and optimize campaigns on Facebook," and is aimed to improve advertiser workflow, reporting and optimization.
Today's Facebook marketers may have hundreds or thousands of campaigns within an account targeting different audiences and objectives. For example, an advertiser could have 15% of their campaigns focused on acquiring more fans, 20% focused on driving mobile or desktop app engagement, and 65% focused on website acquisition toward an ROI objective. Managing thousands of campaigns across hundreds of targeted audiences with mixed objectives can be confusing and problematic for advertisers without a sophisticated management platform.
By moving to a new "3-tiered" campaign taxonomy, Facebook hopes to provide marketers with a better way to organize campaigns targeting similar business objectives. Using the example above, marketers will now be able to look at campaigns with "ROI" objectives and quickly determine which target audiences (specified at the Ad Set level) are driving the best performance. If a marketer wants to understand which creative design or message resonates best with a particular audience for a given objective, the marketer can then drill into the Ad Set and analyze Ad-level performance.
Marin has been working diligently on the new campaign structure since October and is excited to roll it out to our customers. We expect the impact to our customer's workflow to be positive for two reasons. First, Marin's platform architecture has been built on a three-tiered campaign structure since we went GA in 2007. What this means is that our Facebook advertising customers who also use our product for Search and Display will finally have a consistent campaign taxonomy across all their channels. Second, this restructure will allow for an even more streamlined and favorable cross-channel workflow and analytics experience.
As a Marin Facebook advertiser, here is what you can expect:
Your Existing Campaigns
Marin has partnered with Facebook to transition our mutual clients on Friday March 14th, in accordance with our i48 release. On this date, existing campaigns will be migrated to the new structure automatically, both in Facebook and in Marin. No additional steps will be required of the advertiser. The campaign will simply inherit the new setting, the "Objective."
Creation of Ad Sets
Ad Sets will be created between the Campaign and Ad levels and inherit the settings of your existing campaigns.
Your Ads
Nothing will happen to your Ads as a result of the migration – everything will remain the same.
Your Customer Success Team is Here to Help
Marin believes in offering industry-leading support and service to our Facebook customers. We know this transition has big implications, and we want to be there to help. Please reach out to your Customer Success Team soon to discuss any questions or concerns about the transition. Following the transition, they will be eager to help you assimilate into your new workflow in Marin.
Best Practices Webinar!
On Tuesday, March 11, Marin will be holding a webinar for our customers to go through our new improved UI. We will be will also cover best practices for campaign creation, editing, and optimization with the new structure. Marin customers will be receiving an invitation via email in the coming days, so stay tuned!
Did you know? Only 2% of website visitors convert on their first visit. While that's a scary thought for marketers, thankfully retargeting allows us to zero in on the other 98% of visitors who have already expressed interest but need a further nudge to buy.
Many publishers are doing cool things with retargeting, but we want to call out Facebook's official launch of Custom Audiences from Your Website as a real game-changer. By simply appending Facebook's tracking pixel, any marketer can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's largest social network. Even better, Custom Audiences from Your Website actually extends beyond desktop, making it the first true cross-device retargeting solution. For more details on this feature, check out our full-length explanation here.
So how can you take advantage of this new solution? Consider these 7 ways to reach, engage, nurture, and acquire customers across devices:
1) Retarget website visitors. Re-engage Facebook users who bounced from your site without converting. Give them a reason to reconsider your brand with a call to action that is tailored to the device they are using.
2) Retarget at the product level. It's now possible to re-engage visitors based on the products or services they last viewed on your website. Create a Custom Audience based on a segment of website visitors who viewed a particular category of products, and then reach out to them with tailored creative and messaging.
3) Retarget mobile app users on desktop. Using Custom Audiences from Your Website, marketers can more easily connect the dots between customers who use their mobile app but purchase on another device.
4) Retarget website visitors on mobile. It's also possible to retarget visitors who have come to your website through a desktop device with a mobile targeted ad. This is a great way to reach users while they are on-the-go with geo-specific mobile campaigns. Consider using a call to action that encourages users to stop by a nearby retail location.
5) Cross-sell or up-sell to existing customers. Custom Audiences offers a great opportunity to engage with existing, high-value customers. Try creating new segments in Facebook based on converting visitors. Then re-engage on Facebook with an offer, reward, or suggestion of a complementary product.
6) Nurture leads and engage current customers. To use Facebook remarketing as a substitute or complement to your email programs, create new Facebook campaigns with the specific goal of customer or lead outreach, and tailor your KPIs accordingly. For example, run Facebook ads to update your customers on new blog posts, white papers, or events.
7) Retarget users on Facebook based on search history. Use a tool like Marin to combine the power of Custom Audiences with search retargeting. This will allow you to map the buying intentions and potential lifetime value of your website visitors, so you can budget and bid more effectively.
For more info on Custom Audiences, get the full analysis here. You may also want to check out The 2014 Definitive Facebook Advertising Playbook, or the Product Tour: Managing Facebook Ads with Marin. Happy retargeting!
Facebook has a lot of users internationally, a lot. In fact, North America represents just 15% of Facebook users. Asia Pacific, on the other hand, has the lion's share of users at 28%. Yet according to our recent analysis, North America receives roughly 52% of ad spend while Asia Pacific attracts just 11% of ad dollars. Facebook's recent financials reported the US and Canada account for 47% of revenue in Q4.
The data not only shows a greenfield opportunity for international advertisers, but also indicates that Facebook has room to grow from an international revenue standpoint.
We all know mobile is hot here, but it's even hotter internationally. According to Google's Our Mobile Planet report in 2013, 73.8% of people within the United Arab Emirates own a smartphone. In South Korea, it's 73%. As much as we love our phones here, the U.S. comes in 13th at 56.4%.
WhatsApp is huge internationally and understandably so. While sending text, voice, photo and video messages via data as opposed to SMS may have limited appeal in the U.S., internationally it's a big deal. WhatsApp has 450 million active users (Twitter has 271 million) in large part because the app lets users send messages free of those annoying and expensive international messaging fees. All you need is a phone with a data connection, the app, and $1 for the annual subscription fee. That's it. You can message your friends and family in a neighboring country all you want.
Most Facebook users access the social site via their phones. In the last year Facebook took major steps to monetize its mobile users to the tune of $1 billion in mobile revenue in Q4. Yet, the majority of that revenue comes from the U.S. and Canada, regions that rank about 13th and 14th respectively in smartphone penetration and carry just 15% of Facebook users.
At the heart of Facebook and WhatsApp is the ability to communicate and stay in touch with friends and family. Buying WhatsApp not only gives Facebook a more streamlined approach to that communication, but it just significantly upped Facebook's mobile presence internationally, particularly in regions with high mobile usage that they've otherwise been unable to capitalize on.
While there are no immediate plans, advertisers have to be excited by the potential of the two services fusing, or at the possibility of an ad supported version of WhatsApp in the future.
For more details, download International Facebook Advertising: A Greenfield Opportunity to Engage a Massive Global Audience.
Facebook is 10 years old today. Of course in Internet years, that's like 35…
In the last 10 years the social site has gone from an obscure directory of sorts for Harvard students – originally called Facemash – to a social network juggernaut with over 1.2 billion users. That's a lot of people. Throw in the fact people spend more time on Facebook than any other site and one could argue Facebook has become the destination online. By the way, if you're curious how much time you personally have spent on Facebook, Time put together this depressing fun app.
From an advertising perspective, Facebook has certainly also come a long way, particularly in the last couple of years. Advertising on the social network has evolved from standard display ads off to the right – which hardly anyone clicked on – to native advertising, FBX and just released Customer Audiences, which get a lot of clicks. The social site has even tweaked its algorithm so corporate Page posts don't show up as much in the News Feed (wanna play, gotta pay).
As much as users may be "annoyed" by ads, the ad dollars are key. They not only keep Facebook running, but keep the site competitive. In a world filled with social sites and apps – Twitter, Pinterest, LinkedIn, Tumblr, Snapchat, Kik, etc. – attracting ad dollars becomes as critical as cultivating a user group. The Facebook user experience is fairly solidified, so I suspect as we enter the next decade of Facebook the biggest advancements will come on the advertising side.
Time will tell.
Facebook advertising experienced an explosion in growth during the 2013 Thanksgiving holiday shopping week, driving significant increases for retailers across-the-board in key performance areas.
Between November 26 and December 2 2013, Marin clients increased their spend markedly when compared to this timeframe in 2012. According to Marin Software data, one large retailer (with over $10 Billion in annual revenue) spent 110% more than they did in 2012, driving 120% more clicks. This data suggests retailers were more than willing to increase their holiday advertising budgets on Facebook and take advantage of the user acquisition-focused creative, placement and targeting options introduced in 2013.
This large retailer also received 135% more Facebook ad impressions during the 2013 Thanksgiving holiday season compared to 2012. The significant increase in YoY impressions is likely explained by Facebook's rapidly growing user base (+21% user base**), which has expanded advertiser reach. Retailers may have also been willing to bid more aggressively on high value target audiences this Thanksgiving.
Of all the dramatic YoY performance gains retailers experienced on Facebook this holiday shopping season, the most interesting is the steep increase in conversions. Retailers drove more online conversions from Facebook advertising in 2013 with a proportionally lower increase in budget. In our analysis, we saw a 200% increase in conversions with only a 110% increase in spend. This impressive ROI highlights Facebook's continued evolution as a powerful performance marketing channel.
Over the past year, millions of advertisers have rushed to take advantage of the platform's simplified approach to performance marketing. This data suggests that Facebook's "simplified" approach may be working for retailers, especially during peak seasonal periods of high demand. The YoY improvements in cost per conversion suggest marketers are becoming more sophisticated with campaign implementation and creative optimization, in most cases with the help of online marketing platforms.
*The data for this analysis reflects a single enterprise retail advertiser with over $10 Billion in annual revenue and more than 700 store locations across the US. As such, our findings skew towards the performance of larger retailers. However, the size and broad geographic coverage of this retailer enables us to provide an analysis of Facebook ads performance across the retail sector from 11/26/13 through 12/02/13. All data is accurate as of 12/2/13, but subject to change; and represents a year over year analysis of the same holiday time period.
** Source: Publicly available Facebook Q3 2013 earnings report data, acquired through businessinsider.com
Facebook® is a registered trademark of Facebook Inc.
Just when the dust settled from Google's Enhanced Campaign migrations, the online marketing industry has once again been shaken with a major change, this time from Facebook.
On Thursday, Facebook announced that they will be overhauling the campaign structure for their entire advertising program with a target launch date of February 14, 2014. Facebook will be adding an additional layer to their existing campaign/ad structure with the aim of making it easier to organize campaigns, control budgets, and measure performance.
The new campaign taxonomy will have an additional level – the "ad set" – between campaigns and ads. As part of the initial rollout, the ad set will replace the current campaign level and an additional level will be created between the account and ad set. There will be no changes to ads (the most granular Facebook campaign object) as part of the initial roll out. Effectively, the new structure will look like this:
According to Facebook, the changes are meant to provide advertisers with a better way to organize their campaign efforts toward a single objective. Today, advertisers can have hundreds of campaigns in a single account, all focused on different objectives. For example, an advertiser may have 15% of their campaigns focused on acquiring more fans, 20% focused on driving mobile or desktop app engagement, and 65% focused on website acquisition toward an ROI objective. Managing thousands of campaigns across hundreds of targeted audiences with mixed objectives can be confusing and problematic for advertisers without a sophisticated management platform.
With the new campaign hierarchy, Facebook aims to provide advertisers with a way to group campaigns around a single objective, which will reside in their new "campaign" tier. Facebook is likely betting that their new campaign structure will result in improvements in management and reporting.
Another possible motive for the change is the fact that the Facebook algorithm currently does not allow advertisers to easily test multiple audiences within a single campaign. For example, if you want to know whether your advertising drives better results from male or female target audiences, you would need to set up separate campaigns each targeting a different gender. Ideally, an advertiser should be able to test performance against two audiences within the same campaign (similar to A/B testing creatives in a single ad group in Google or Bing). However, because the Facebook algorithm leverages historical audience data at the campaign level, advertisers cannot execute a fair A/B test. With the creation of ad sets, I believe Facebook is attempting to address the A/B ad testing challenges inherent to its algorithm and will encourage advertisers to use the ad sets as creative test groups.
Marin sees Facebook's announcement as a positive and is excited for the upcoming changes. With more than three years as an API partner, our platform is in a position to quickly deliver an intuitive solution for managing these changes. When Marin first joined the Facebook API partner program in 2010, our ads tool was built with the same exact "three tier" campaign Facebook structure. Our familiarity and experience with the exact same model Facebook is proposing should create exciting opportunities for our customers and help them reach their business objectives faster than ever before.
Feeling an enormous sense of pride having brought home the last 3 consecutive Search Awards! bit.ly/1DkJz14 pic.twitter.com/rKXW9p4ZUR
@eusearchawards @Searchmetrics @tryMajestic @seomonitor Thank you for putting on a wonderful event. What an evening!
@heleddjones @JonDMyers @MarinSoftwareDE @MarinSoftwareFR Appreciate the shoutout! We appreciate the support!


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Key Info |
Comfortable Detached House with many facilities inc. In-door Heated Swimming Pool, In-door 7 person Hot Tub, 6 person full Norwegian Sauna experience. Further facilities are a Full size Snooker table room, a separate large Entertainment Lounge Bar Room with ample seating for all.
Chef Dining Catering In-House Service available if you require. Please ask with your requirements.
House accommodation for 12 to 16 people group bookings with 6 bedrooms of choice:
Sleeping: Beds can be arranged to provide 4/7 double or 2/8 single beds to accommodate your needs.
Main House Bedrooms:1 super king-sized, 1 king-sized, 1 super king-sized/2 single bedroom, and a further bedroom with 2 Adult sized single bunk beds.
Annex Bedroom on ground floor: Family style bedroom: 1 double + 2 single bed/1 super king size. Sleeps 2 to 4 people.
Detached Conservatory Bedroom: Family style bedroom: With own en-suite Shower, w.c. & basin Room: 1 double + 2 single bed/1 super king size.
There are 3 bathrooms : 1st Bathroom has Double Bath & Wet Room Shower en suite leading from the King Sized bedroom and swimming pool area on ground floor. 2nd Bathroom has 5 piece Shower Room on first floor main house.
3rd Bathroom is an en suite shower room exclusive to Detached Conservatory Bedroom.
The kitchen is open-plan to a kitchen dining area for 6/8 people overlooking the swimming pool with direct access to the garden & the large Dining Conservatory.
The Dining Conservatory offers additional 14/16 person seated dining overlooking the garden. Ideal for those large family celebrations.
Set in its own grounds with secluded gardens and private parking. Large patio area leading from the in-door heated swimming pool conservatory and Annex & Detached Conservatory bedrooms. Gas BBQ, ample tables& seating for all with a couple of sun loungers.
The house has all the comforts : including surround sound large 'Freesat' TV, DVD/CD players, Super King size bedroom/s, baby facilities i.e. 2no. travel-cots, 2no. high chair.
Entertainment Bar Lounge with upright piano. Games Room with Full size Snooker table & Dart Board.
IPhone/IPod Docking Station so you can listen to your own favorite tunes.
Ideally situated for all the Golf courses, Town Centres , Beaches, shopping centres, cafes, bistros, restaurants, pubs and all the fun of the fair.
A complimentary 'Welcome Pack' on arrival.
Chef Services: Your own personal chef offering a bespoke service to suit your requirements. Please ask for details.
Size | Sleeps up to 16, 6 bedrooms |
Nearest beach | Child friendly Beaches & Sand Dunes 1km 1 km |
Will consider | Corporate bookings |
Access | Car not necessary |
Nearest Amenities | 300 m |
Nearest travel links | Nearest airport: Blackpool Airport - 2km. Manchester Airport 94km., Nearest railway: St. Annes-on-Sea 1km. Preston 30km. |
Family friendly | Great for children of all ages |
Notes | No pets allowed, No smoking at this property |
Luxuries | Private indoor pool, Jacuzzi or hot tub, Sauna, DVD player |
Pool | Private indoor pool |
General | Central heating, TV, Video player, CD player, Pool or snooker table, Games room, Satellite TV |
Standard | Kettle, Toaster, Iron, Hair dryer |
Utilities | Clothes dryer, Dishwasher, Cooker, Microwave, Fridge, Freezer, Washing machine |
Rooms | 6 bedrooms, 3 bathrooms of which 1 Family bathrooms, 1 En suites and 1 Shower rooms, Solarium or roof terrace |
Furniture | Double beds (5), Single beds (6), Cots (2), Dining seats for 16, Lounge seats for 16 |
Other | Linen provided, Towels provided, High chair |
Outdoors | Private indoor pool, Balcony or terrace, Private garden, BBQ |
Access | Secure parking |
Lytham St Annes is an ideally located base to discover the surrounding areas of Lancashire, Cumbria,Peak District,Lake District and beyond. And all within 1 hours drive along scenic country roads or via the excellent motorway connections. The North Western region of England offers some of the most breath-taking scenery with world renowned National Parks here on your door-step.
Numerous 'World Class' Golf Courses, out-standing beaches and the ever popular bright lights and fun of neighbouring Blackpool are minutes away.
The Gulf Stream off our shores in the Irish Sea helps to ensure an all year round temperate/mild comfortable climate.
Lytham St Annes is a warm, traditional quality seaside family holiday resort with many amenities waiting to be discovered. Local Farmer Markets held in the Square, Retro 1940's style weekends held on the Green with replica Spitfire's on display, International Stars entertaining you at Lytham Proms. Lowther Pavilion concerts & shows.
With Quality beaches, Victorian Pier, extensive promenade walk & cycle tracks make it an excellent way to while away the hours.
With numerous excellent Cafes, restaurants and bars that you would expect from this holiday resort gem.

subset: commoncrawl


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US 5329861 A Abstract This patent discloses an improved lightweight, recyclable, nearly completely paper pallet. The pallet is made of a Honeycomb paper base and Honeycomb paper support runners or blocks. The blocks are protected and significantly strengthened by a rigid paper cap. The base, runners, blocks, and cap may also have a protective liner, such as polyethylene, or be otherwise treated to enhance water and moisture resistance.
Claims(12) 1. An improved pallet of the type used to package, store, or ship goods, the improvement comprising in combination:
(a) a pallet base having an upper face, a bottom face, and a first side opposite a second side; (b) a predominantly U-shaped cap having an interior wall and an exterior wall and being mounted adjacent to the bottom face of the pallet base and extending from the first side to the second side of the pallet base; (c) said U-shaped cap having a first arm, a second arm, and a beam section intermediate the first and second arms, the first arm being secured to the bottom side of the pallet base, the beam section being adjacent to the side surface of the support member, and the second arm extending around and below the lowermost portion of the support member; and (d) a compression support member having an upper end and a side surface extending transversely downwardly from the upper end, the support member being mounted in the U-shaped cap with the side surface of the support member protectively adjacent an interior wall of the U-shaped cap. 2. The improved pallet base of claim 1 wherein the U-shaped cap has lift fork channels whereby lifting forks can penetrate through the channels to lift the pallet, the support member has a honeycomb structure, the pallet base has a honeycomb structure, the U-shaped cap comprises compressed cellulose sheeting, and the support member and pallet base are comprised of cellulose.
3. The improve pallet of claim 1 wherein the support member has a honeycomb structure and wherein the pallet base has a honeycomb structure.
4. The improved pallet of claim 1 further comprising side caps abutting otherwise exposed end portions of the support member to further provide a protective barrier for the support member.
5. An improved pallet of the type useable to package, store, or ship goods, the improvement comprising in combination:
(a) a pallet base having a bottom, a top, and a first pallet side opposite a second pallet side; (b) a first pallet support secured to the bottom of the pallet base adjacent the first pallet side; and (c) a second pallet support secured to the bottom of the pallet base adjacent to the second pallet side and distal from the first pallet side; each such pallet support including: (i) a compression support member having an upper end and a side surface extending transversely downwardly from the upper end and being nearest the pallet side to which the pallet support is adjacent; and (ii) a U-shaped cap mounted about the compression member and having an exterior protective wall and an interior wall, the interior wall being adjacent the transverse side of the compression support member of the pallet support, said U-shaped cap having a first arm, a second arm, and a beam section intermediate the first and second arms, the first arm being secured to the bottom side of the pallet base, the beam section being adjacent to the side surface of the support member, and the second arm extending around and below the lowermost portion of the support member. 6. The improved pallet of claim 5 wherein the U-shaped cap has fork channels whereby lifting forks can pass through the channels to lift the pallet, wherein the support member has a honeycomb structure, the U-shaped cap comprises cellulose sheeting, and wherein the support member and the pallet base are comprised of cellulose.
7. The improved pallet of claim 6 wherein the U-shaped cap also includes folded end portions abutting otherwise exposed end portions of the support member to further provide a protective barrier for the support member.
8. The improved pallet of claim 5 wherein the pallet base has a honeycomb structure.
9. An improved lightweight paper pallet of the type that is used to package, store, or ship goods, the improvement comprising in combination:
(a) a rectangular paper honeycomb pallet base having a top face, a bottom face, and a first side opposing a second side; (b) at least a first and a second compressed paper U-shaped cap, each such cap (i) being mounted adjacent the bottom of the pallet base and extending from the first side to the second side of the pallet base, and (ii) having an interior and exterior wall, a first and a second arm, a beam section interconnecting the first and second arms, and first and second fork channels, the first U-shaped cap being adjacent the first side of the pallet base and distal from the second side of the pallet base, and the second U-shaped cap being adjacent the second side of the pallet base and distal from the first side of the pallet base; (c) at least a first and a second honeycomb paper support mounted within each U-shaped cap, each such support having an upper end, a bottom end, and a transverse side extending between the upper end and the lower end, the transverse side being adjacent the interior wall of the U-shaped cap, the first support being mounted adjacent one end of the U-shaped cap and the second support being mounted adjacent the other end of the U-shaped cap, each support being mounted separated from a fork channel to avoid contact of a penetrating lift fork with the support member. 10. The improved lightweight pallet of claim 9 further comprising in combination (i) a third compressed paper U-shaped cap mounted between the first and second U-shaped caps, (ii) third and fourth fork channels penetrating the third U-shaped cap, and (iii) third and fourth honeycomb paper support members mounted within the third U-shaped cap, each support member mounted in its respective U-shaped cap adjacent to a fork channel.
11. The improved lightweight pallet of claim 9 also including an additional paper honeycomb support mounted in each U-shaped cap between the two fork channels in the U-shaped cap.
12. The improved pallet of claim 11 wherein the U-shaped cap also includes folded end portions abutting otherwise exposed end portions of the support member to further provide a protective barrier for the support member.
Description This application is a continuation of Ser. No. 07/719,833, filed Jun. 24, 1991, entitled "Improved Lightweight Pallet" abandoned. 1. Field of Invention This invention relates to an improved pallet for packaging, material handling, shipping, and the like. More particularly, this invention relates to a pallet that is lightweight and preferably recyclable and durable as well. 2. Prior Art Traditionally, pallets have been made of wood planks nailed together. In one common structure, a series parallel of upper wood planks are nailed to the top of three transversely extending, parallel, and equally-spaced wood support planks. Similarly, a series of parallel lower wood planks are nailed to the bottom of the three support planks. Forklift forks can slide under the upper planks in the two parallel channels formed by the three spaced support planks. The forklift can then raise its forks, which lifts the pallet and anything mounted on it. In an industrial packaging or shipping environment, wood pallets can withstand the often great abuses to which they are subject. The pallet may be dropped or rammed by a forklift or some other machine. The pallet may be slid around on a floor or stored outside in the rain or snow. It may be tossed around vigorously when being stored, stacked, or moved. A wood pallet can withstand a great deal of this type of use and abuse. Wood pallets are, however, expensive, because they eventually breakdown. When they do, little of the wood is useable to make new pallets. To make new pallets, new wood is often required, which requires cutting down of further trees. This is not only expensive but of great environmental concern. Wood pallets are also relatively heavy. Their weight increases the cost of storing or shipping products with them. Wood pallets are also dangerous in that, wear and tear causes the wood to splinter and nails to become exposed. The splinters and exposed nails can damage the product being shipped as well as the human operators working with the pallets. One attempt at a solution to the problems with wood pallets has been the paper pallet. The paper pallet can be made out of honeycomb paper components. The cellular honeycomb core provides remarkable compression strength, lightweight, and significantly improved cushioning ability over the wood pallet. Further, the paper components are totally recyclable as well as biodegradable. The paper pallet can thus be shredded, baled, and sold as recyclable paper, or alternatively returned to the environment through biodegrading. One prior art paper pallet is made by International Honeycomb Illinois, Inc., 1149 Central Ave., University Park, Ill. 60466. This Honeycomb paper pallet is made of corrugated Kraft Honeycomb runners or blocks glued to the bottom of a corrugated Honeycomb pallet base or to the bottom of a corrugated cardboard carton. This paper pallet can weigh as little as 95% of the traditional wood pallets of a similar configuration. It also eliminates the need for nails and the problems that exposed nails and wood splinters can cause. For pallets requiring fork access from only two opposing sides, the paper pallet can use three runners in parallel under the deck or carton. The three parallel runners form two parallel fork channels separated by the center runner. The forks from the forklift then penetrate the two fork channels to lift the pallet or carton. In other forms of the prior art paper pallets, three parallel rows of three spaced apart paper honeycomb blocks are glued to the underside of a rectangular Honeycomb paper base. In this form, the forks can slide under the base form any of the four sides of the pallet. The three rows each form two channels for the forks on two opposing sides of the pallet, and the three lines of three spaced apart blocks form two transverse fork channels on the other two opposing sides of the pallet. In yet another prior art paper pallet, called a "GMA" pallet, three parallel rows of three equally spaced Honeycomb paper blocks are glued to the underside of a rectangular paper Honeycomb base. One parallel paper Honeycomb runner is glued to the bottom of each row of blocks. In this manner, the blocks form channels for forks to penetrate and lift in the fork channels they provide intermediate the pallet base, which is glued to the topside of the blocks, and the runners, which are glued to the bottoms of the blocks. Many of these types of paper pallets are remarkably strong. A standard four inch thick Honeycomb paper pallet made by International Honeycomb Corporation can safely carry a 2,500 pound load. One problem with these prior art paper products is their significant sensitivity to moisture and humidity. Humidity significantly weakens the paper Honeycomb, and water contact can completely deform the paper Honeycomb and render it completely incapable of supporting any load at all. One attempt to solve this problem involves coating the paper with polyethylene. The coating is relatively costly, however. It also frequently fails to provide the complete sealing required to keep moisture out of the paper. Particularly as the pallet is used and the forks or other activities erode the liner, leaks can occur, water can penetrate the leaks, and the Honeycomb paper pallet can become greatly weakened and ultimately even rendered useless. Another problem with these paper pallets is their inherent weakness from damage to exposed sides of the Honeycomb paper runners or blocks. While the Honeycomb paper is remarkably strong in compression, it has very little bending strength. The Honeycomb side walls, which extend vertically, can withstand great compression forces (axially along their length), but relatively little bending force (directed transversely at the side walls of the Honeycomb). As a result, when a support runner or block is rammed in the side by the fork of a forklift as it often is in a shipping and handling environment, the paper Honeycomb is easily crushed and greatly weakened or even destroyed. Consequently, these types of paper pallets often are unacceptably costly not only because of the large numbers of pallets destroyed but also because of resulting damage to product being stored or shipped and the labor cost of fixing and repairing the damage to pallets and product. It is therefore an object of the present invention to develop an improved pallet that is light in weight, durable, and economical. It is an additional object to provide a pallet that will not yield splinters or exposed nails when used. Another object is to provide a pallet that is relatively easy to assemble and manufacture, from readily available components, and recyclable as well. A further object is to provide a paper honeycomb or similar pallet that has blocks or runners with relatively great bending resistance and strength. A still further object is to provide such a pallet that is relatively resistant to moisture and humidity. Another object is to do so with a stronger bracing material that is easily secured to the Honeycomb sheet or similar material to enhance its bending strength. A still further object is to be able to do so in a variety of configurations with the same basic constituent materials. There are other objects and advantages. They will become apparent as the specification proceeds. The foregoing and other objects and advantages are attained by my invention of a pallet having a pallet base and a plurality of support members secured to the base. The support members and base have significant compression strength and are preferably made of lightweight and recyclable Honeycomb paper. A relatively rigid protective cap abuts certain exposed sides of the support members to provide bending strength to the support members and pallet. The cap may be made of a compressed paper U-shaped beam, which is preferably coated with a moisture resistant layer such as polyethylene. The Honeycomb paper components may be similarly coated as well. The preferred embodiment of the present invention is shown in the accompanying drawings in which: FIG. 1 is a pictorial view of my preferred pallet; FIG. 2 is an exploded pictorial view of a support runner for the preferred pallet; FIG. 3 is an exploded pictorial view showing the mounting of a support runner to a paper honeycomb base in the preferred pallet; FIG. 4 is a partially exploded pictorial view showing the placement of protective side caps on the support runner of the preferred pallet; FIG. 5 is a perspective view showing a protective side cap with scored and miter cut ends; and FIG. 6 is a perspective view showing a protective side cap with the scored and mitered ends folded and glued in place to protect the otherwise exposed honeycomb ends of the support runners or blocks. With reference to FIG. 1, the preferred embodiment, generally 10, has a rectangular pallet base 12 mounted on three support runners or beams 14, 16, 18. The pallet base 12 is made of a sheet of Kraft Honeycomb sold by International Honeycomb Illinois, Inc., noted above. The thickness of the base 12 varies depending on the load to be carried by the pallet 10. The support runners, e.g., 18, are each made of four inch thick blocks 20, 22,24 of the same type of Honeycomb, mounted at equally spaced intervals within the interior channel 25 of a U-shaped, relatively rigid protective cap or beam 26. The preferred cap 26 bears the trademarks "Reddi Crate" and "U Board," and is made by Conerboard Incorporated, P.O. Box 99, Bridgeport, Pa. The cap 26 is believed to be made of numerous sheets of paper sheeting or cardboard compressed and glued together in a U-shape, which may have a protective, moisture resistant coating, which may be made of polyethylene.This type of cap 16 has relatively great bending strength--much greater than the Honeycomb sheet by itself. When combined with the great compression strength provided by the Honeycomb paper blocks 20, 22, 24, the resulting support runner 18 has relatively great compression and bending strength, particularly in the vicinity of the paper blocks 20, 22, Referring now to FIG. 2, the support runner 18 has a planar top surface 28 and a planar bottom surface 30 interconnected by a transverse central planar beam section 32. Two fork channels 34, 36 are cut in the beam section 32. This arrangement yields (1) a central rectangular beam section38 between the two channels 34, 36 and (2) a left rectangular section 40 and right rectangular beam section 42 at opposing ends of the support beam The support blocks or cubes 20, 22, 24 are each mounted within the inner periphery 44 of the support beam 18. The first or left block 20, for example, is mounted within the U-shaped cap 26 so that the upper and lowerplanar support faces or paper sheets 46, 48 of the block 20 respectively abut, and are glued to, the inner periphery 44 of the top surface 28 and the bottom surface 30 of the cap 26. At the same time an otherwise exposed, vertically extending Honeycomb paper side 50 of the block 20 abuts the inner periphery 44 of the left beam section 40. The remaining center and right support blocks 22, 24 are mounted similarly to respectively abut the central beam section 40 and the right beam section 42. The glue used to secure each block 20, 22, 24 in place is preferably polyvinyl acetate or similar glue. Referring now to FIG. 3, each support runner, e.g., 20, is glued to the bottom face 52 of the pallet base 12. Again, polyvinyl acetate or similar glue is applied to the planar top surface 28 along its entire length, and the top surface 28 is then brought into contact with the desired portion of the bottom face 52 of the base 12. In this regard, as shown in FIG. 1, the right support runner 20 is mounted on the bottom face 52 adjacent one outer edge or side 54 of the base 12. The left support runner 14 is mounted adjacent the opposing edge 56 of thebase 12. Finally, the central support runner 16 is mounted equally spaced from and between the outer support runners 14, 20. In this manner, the equally spaced runners 14, 16, 20 are mounted in parallel to provide a second set of parallel fork channels 58, 60 on the bottom side 52 of the base 12. The first fork channel 58 is bounded by the left runner 14, central runner 16, and bottom side 52; and the second fork channel 60 is bounded by the right runner 18, central runner 16, and bottom side 52 extending between the right and central runners 18, 16. Referring now to FIG. 4, the preferred embodiment includes additional protective end caps, e.g., 62, to provide additional bending strength and protection for the otherwise exposed vertical paper sides of the Honeycombsupport blocks (not shown in FIG. 4). The protective end caps 62 are preferably made of the same type of Reddi Crate described above. The end caps 62 may be placed only on the outermost opposing ends 64, 66 of the support beam 28; alternatively, they 62 may also be placed within the first and second fork channels 34, 36 to line the channels 34, 36 in areaswhere the Honeycomb blocks (not shown in FIG. 4) have exposed sides with relatively little resistance to bending forces or moisture. Each end cap 62 is retained in place by placing polyvinyl acetate or similar glue on the periphery 68 of each of its outer two arms 70, 72. Theright arm 72 can then be slid between the adjacent portions of the inner periphery 44 of the larger protective cap 28 and the side of the first block 20 (not shown in FIG. 4). Simultaneously, the left arm 70 is slid into position adjacent the opposing, otherwise exposed side of the Honeycomb block 20. The end cap 62 is approximately four inches in height,so that (1) its upper edge 74 abuts the lower side 76 of the top support surface 28 of the protective cap 26, and (2) the lower edge 78 of the end cap 62 abuts the upper side 80 of the lower bottom support surface 30 of the protective cap 26. While the foregoing preferred embodiment has a base 12 that is square, the base 12 could be other shapes, such as circular. Similarly, differently shaped support blocks could be substituted for the runners 14, 16, 18. Theblocks would consist of both Honeycomb paper blocks and rigid capping sections abutting them. The capping sections could be made without providing the fork channels 34, 36, which could further strengthen the pallet 10 but would reduce the number of sides of the pallet 10 from whicha forklift could approach and lift it 10. As shown in FIG. 5, an alternative form of the protective cap 26 has each of its opposing ends 90, 92 scored A and miter cut B. Each of the scored and miter cut ends, e.g., 90, thus yields three foldable sections 94, 96, 98. Each of the foldable sections 94, 96, 98 is foldable about its respective transversely extending score line 100, 102, 104 spanning the width of the respective foldable section 94, 96, 98. As shown in FIG. 6, the foldable sections 94, 96, 98 may then be folded about the end 90 of the protective cap 26 and adjacent support block 20 inany number of ways, to form a protective cap layer 106 over the otherwise exposed end (not shown in FIG. 6) of the support block 20. For example, central foldable section 96, with the opposing miter-cut, axially-extending side edges 108, 110, can be folded axially inwardly to abut, and secure with glue to, the otherwise exposed end of the support block 20. The two opposing outer sections 94, 98 can then be rotated axially outwardly to abut, and secure with glue to, the outer periphery 112 of the end 90 of the protective cap 26. Similar scoring and mitering of internal areas of the protective 26 can yield fork channel cutouts, e.g., 34, as well as foldable sections (not shown) that can then fold, andbe glued to, otherwise exposed honeycomb sections, e.g., 114, on the support blocks, e.g., 24, in the vicinity of the channels, e.g., 34. The present improved pallets are both lightweight--much lighter than traditional wood pallets--and recyclable; and they will not splinter or inany other manner yield dangerous, sharp-tipped materials despite vigorous wear and tear. At the same time, they are much stronger and more durable than the conventional prior art paper pallets. They are not only less easily damaged by ramming or other forces, but also much more water and humidity resistant. In this regard, the Reddi Crate cap, which is much more water and moisture resistant than Honeycomb paper, protects the Honeycomb paper by shielding it to a significant degree from contact with snow, rain, or smaller puddles such as are so frequently a problem in packaging and shipping areas. The moisture resistance of this pallet can be enhanced by using Honeycomb paper sheet that is treated for moisture resistance. The Honeycomb paper base, blocks, and runners can, for example, be coated with polyethylene. The same can be done to the protective cap to further increase its water and humidity resistance. Finally, the preferred embodiment is made largely of paper. Other lightweight, recyclable materials can be substituted for the preferred paper components while still achieving some of the advantages of the preferred embodiment. The foregoing is a detailed description of the preferred embodiment. The scope of my invention, however, is determined by reference to the following claims. Patent Citations
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'N Sync was a bit out of step before making the new commercial (their first) for Chili's restaurant chain. The five bandmates were to arrive in the Bahamas one night in December to shoot a scene from a distance aboard a 110-ft. yacht at sunrise. Just one problem: Justin Timberlake got stuck in Louisiana attending the wake of girlfriend Britney Spears's grandmother. Although Timber-lake had a private jet, the Nassau airport is closed at night, and the band was scheduled to board the boat by 5:30 the next morning. There was no chance that he would arrive in time, so at 9 that evening director Rob Pritts sent out a search party to find a Timberlake look-alike before settling for one of his own production assistants. Then he had to get a hair salon to open at 11 p.m. to dye and curl the stand-in's hair. It was all for naught, however. The morning light didn't cooperate, allowing Timberlake to make it.
On the Jan. 31 episode of CBS's The Agency, Gil Bellows's character ends up in a coma after getting shot. But there's more to this turn than meets the eye. Bellows was, in fact, at a hospital but not the one in the episode. When his wife, actress Rya Kihlstedt, expecting the couple's second child, went two weeks past her Dec. 3 due date, Bellows realized he would need some unscheduled time off, which created havoc with the show's production deadlines. I'm told that the writers scrambled and came up with the coma plotline, while the crew created a dummy that looked like Bellows to place in the hospital bed so that he could be with his wife for the birth of their son, whom they named Giovanni.
Jodie Foster, who premiered her new drama The Dangerous Lives of Altar Boys at the Sundance Film Festival, had a hard time leaving her children—Charlie, 3, and Kit, 4 months—at home in L.A. The three days she spent in Park City, Utah, says the single mom, marked the first time she had left Kit. Foster says she had "to pump, like, 110 ozs." of breast milk in order to make the trip. Admitting it's "very difficult having two close in age," Foster says the pleasures far, far outweigh any difficulties: "The times when they're both sitting in the backseat and one of them's looking around smiling and the other's singing, it's just the best."
- Contributors:
- Hugh McCarten,
- Marisa Laudadio.


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W's digital editorial assistant loves this metal choker.
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Elderly Sikh man assaulted in Coventry UK,
COVENTRY POLICE: A teenage girl has been arrested on suspicion of assaulting an 80-year-old man – leaving him with a bloodied nose and black eye – in a nasty Coventry city centre attack.
The 19-year-old was arrested at around 6.30pm today (August 16) after police traced her to an address in Gloucester.
She will be taken to a West Midlands Police station where she will be questioned about the attack in Trinity Street, Coventry, on Saturday evening (August 10) when the elderly victim was punched in the face and shoved to the ground.
A teenager has been charged with the assault of an 80-year-old man.
The pensioner was left with a black eye and bloodied nose after being punched in Trinity Street, Coventry last Saturday.
West Midlands Police said Coral Millerchip, 19, from Wyken in Coventry, was arrested in Gloucester on Friday and had been remanded in custody.
She is due to appear at Coventry Magistrates Court on Monday.
By: introverted extroverted
In: WTF
Tags: Sikh, assault, UK, drunk,
Location: Coventry, England, United Kingdom (UK/GB) (load item map)
Marked as: featured
Views: 86402 | Comments: 1699 | Votes: 15 | Favorites: 9 | Shared: 543 | Updates: 0 | Times used in channels: 3
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Editors' Note: The download button opens the iTunes App Store, where you may continue the download process. You must have iTunes installed with an active iTunes account in order to download and install the software. This download may not be available in some countries.
Editors' Review
+Stitcher Radio is a sleekly designed, fun-to-use app that, despite its high production value, only offers a handful of advancements over other apps in the category. This is not a bad thing, however. Podcast apps, in general, are notoriously buggy and unresponsive while Stitcher Radio is fast, responsive, and loaded with options for how to organize your subscriptions--all of which add up to a finely made app that any podcast and radio lover should download.
Despite its claim that Stitcher Radio will revolutionize radio, the app is more or less a glorified podcast tuner. However the culture and style of Stitcher Radio are what make it stand out. From news feeds and curation up front that help you discover new shows, to multiple playlist creation options and over 15,000 radio shows to choose from in its library, Stitcher lets users create and organize playlists for different situations that are then automatically updated when new episodes of those shows become available. At the same time, you can listen to live radio or share with friends to see what other people using Stitcher are listening too--this is even easier if you connect the app to Facebook.
On top of its refinement of podcast and radio listening, Stitcher offers desktop clients for Chrome and Firefox, and is free, supported by ads. This is a major plus because often you are forced to choose between cost and performance; with Stitcher you get both in a single package. If you are looking for a single, all in one radio/podcast app, then Stitcher is it.
Publisher's Description
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Were these the headlines or only the facts?
Was the toy store owner going through the proper steps of the system regarding his rights to have a child's theme painting on his toy store in a rental building (in the midst of a very proper pro-wine Walla Walla with its "period" theme)? Is solid brick red in accordance with the approved "period" look so sought after by the now town fathers and tax-bringing vintners?
Are we now so proper, so unbending, so dollar-swayed, so uptight that what makes a child laugh, if it does not fit within our sense of decorum, we will not allow it, and we will stoop to nothing less than hiring people from out of the area to come in before dawn to eradicate the "offense" as if it never were, and think that that is right?
I know what I would call those tactics. I hope most of us would also remember the red, black and blue terms for them as well. (If the younger amongst us need reminding, the fascists flew the red, black and blue to symbolize the taking away of our individualism, our expression, our very humanity as their right.)
City ordinances are one thing. What is happening here is quite another. Let us be American, individual and free enough to know the difference. We are, after all, still a free nation.
Kate Reeve
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Lockport Golf & Recreation Club
- 15000 High Road, Lockport, IL 60441
- (815)838-8692
9 total holes at facility |
Green fees - $8 to $12 (estimate) |
Built in 1957 |
Driving Range: Yes |
Private golf course |
Lockport Golf & Recreation Club is a 9-hole regulation length golf course in Lockport, Illinois. This short layout will reward good shots and provide a fun golf outing for everyone. Online tee times may be available at Lockport Golf & Recreation Club or at nearby golf courses, usually offered at a discount from the normal rate.
Tees | Par | Yardage | Course Rating | Slope |
Back | 33 | 2401 |
Course Superintendent: Scott Pieper |
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Boxing Champions | Boxing Schedule | Boxing Video | Boxing History | Pound For Pound | Lounge | The Wire | Audio | Arcade |
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Comments Thread For: Photo: Evander Holyfield, Alexander Povetkin in Erfurt
As previously reported on BoxingScene.com, four-time heavyweight champion Evander Holyfield, 48-years-old, is trying to secure the winner of Saturday's fight between Alexander Povetkin and Ruslan Chagaev, who battle for the WBA's "regular" heavyweight title in Erfurt, Germany. Holyfield and Povetkin, two Olympic standouts, met face to face in Erfurt on the eve of the Chagaev fight. Holyfield met with Povetkin's promoter Kalle Sauerland to discuss the possibility of facing Povetkin, if he wins the fight.
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Effect of vitamin A deficiency on retinol and retinyl esters contents in rat brain. | |
MedLine Citation:
PMID: 19817120 Owner: NLM Status: MEDLINE |
In the present study, the pattern of vitamin A (retinol and retinyl esters) contents in discrete brain areas was investigated in Wistar rats (both sexes of 10-12 weeks old) fed on vitamin A deficient diet. The animals were placed on standard laboratory diet for the control animals and a vitamin A deficient diet for the experimental animals for 20 weeks. At the end of this period, brain retinol and retinyl esters contents from control and vitamin A deficient diet animals were measured by HPLC. Retinol was the predominant form of retinoids in male rat brains (77 to 92% of total retinol) and retinyl esters were the predominant form in female brain rats (4 to 44% of total retinol). The abundant ester in both sexes was the retinyl linoleate. Olfactory bulb and the midbrain contained the highest quantities of retinol and retinyl esters in both sexes. On the other hand, the vitamin A deficient diet significantly decreased the retinoid contents in male brain, in olfactory bulb (-30.7%), hindbrain (-46.2%) and increased it in forebrain (84.3%) and midbrain (2.2%). Total retinol was decreased in olfactory bulb (-38.7%), forebrain (-44.5%) and midbrain (-30.7%) and increased in hindbrain (23.4%) of vitamin A deficient female rats. In conclusion, retinol and retinyl esters were the brain compounds heterogeneously distributed throughout the brain areas in both the sexes and were significantly affected by vitamin A deficiency status as well. |
Asma Arfaoui; Issad Nasri; Samira Boulbaroud; Ali Ouichou; Abdelhalim Mesfioui |
Publication Detail:
Type: Journal Article; Research Support, Non-U.S. Gov't |
Journal Detail:
Title: Pakistan journal of biological sciences: PJBS Volume: 12 ISSN: 1028-8880 ISO Abbreviation: Pak. J. Biol. Sci. Publication Date: 2009 Jul |
Date Detail:
Created Date: 2009-10-12 Completed Date: 2009-11-02 Revised Date: - |
Medline Journal Info:
Nlm Unique ID: 101247723 Medline TA: Pak J Biol Sci Country: Pakistan |
Other Details:
Languages: eng Pagination: 939-48 Citation Subset: IM |
Unit of Nervous and Endocrine Physiology, Laboratory of Genetics and Neuroendocrine Physiology, Department of Biology, Faculty of Science-Kenitra, Ibn Tofail University, PB 133, 14000 Kenitra, Morocco. |
Export Citation:
APA/MLA Format Download EndNote Download BibTex |
MeSH Terms | |
Animals Brain / anatomy & histology, metabolism Brain Chemistry* Esters / analysis* Female Humans Male Rats Rats, Wistar Vitamin A / analogs & derivatives, analysis* Vitamin A Deficiency / metabolism* |
Chemical | |
Reg. No./Substance:
0/Esters; 11103-57-4/Vitamin A |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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Nokia Lumia PureView 1020 Mobile Phone with 41MP Camera - Yellow
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