text:
People often say motivation doesn't last. Neither does bathing—that's why we recommend it daily.
Arrangemenship is the art of knowing who to meet, when to meet, and what to say to develop meaningful relationships for our clients.
It's all about knowing how to connect the dots……
The Big Think is an interactive deep dive into all aspects of your business that is designed to uncover strengths, weaknesses, and opportunities specific to your company and brand. On The Ball will create a written action plan following The Big Think strategy session.
Copywriting can be done for press releases, websites, and collateral materials such as sell sheets,…
Copywriting can be done for press releases, websites, and collateral materials such as sell sheets, decks, pamphlets, labels, and anything used to relay your message.
Design is used to create logos, websites, banners, collateral materials, social media assets, and anything…
Design is used to create logos, websites, banners, collateral materials, social media assets, and anything used to represent your brand.
Rebranding is creating a new identity for your brand or product by giving it either a logo, design, sales/social media strategy or a combination thereof.
When you need quality video for your executive publications. Call us for a quote.
Sales training is a valuable tool offered to companies looking to support…
Sales training is a valuable tool offered to companies looking to support current or new sales people to help them and the company grow.
Speaking is offered for any message, motivation, or mentoring you would like to extend in your company or event.
Social media is managed by our team to bring awareness to your brand and develop engaging relationships with your existing and new customers.
We believe in "skin in the game"
A wholly owned subsidiary of On The Ball, A smart way to communicate a message…
The newest and most innovative retail concept, by serial entrepreneur Warren Struhl, where digital photos…
A new product entry that eliminates smells at the source with its odor-break technology. We…
A new product started by a career businesswoman with the opportunity to seize the marketplace.…
From concept development to implementation resulting in equity partnership Sheets® are paper-thin, individually wrapped pocket-sized…
We provided an end-to-end solution including naming, logo, design, website design, manufacturing and sourcing, and…
A wholly owned subsidiary of On The Ball, A smart way to communicate a message using customized books.
On the Ball took a taste of our own medicine by launching a health and beauty company in 2009, called PureSuasion. Our first product is an eyelash growth stimulator in the same category as Latisse. The Agency named the company and the product, and created an entire marketing plan, including logos, packaging, web site, distribution and PR.
Website: Cilealash.com, Facebook, Twitter, Pinterest, Google+
The newest and most innovative retail concept, by serial entrepreneur Warren Struhl, where digital photos come to life by turning them into physical art. We provided strategic development and partnerships resulting in equity partnership.
A new product entry that eliminates smells at the source with its odor-break technology. We did a complete re-branding with new name, logo, design, social media, and strategic sales development resulting in equity partnership.
A B to C idea born out of the relationship with B to B company USA RAD, a leader in the tele-medicine space. We provided new logo, social media, and strategic development in the marketplace, resulting in equity partnership.
A new product started by a career businesswoman with the opportunity to seize the marketplace. We did naming, logo, design, website design, manufacturing and sourcing, social media, video, and strategic sales development resulting in equity partnership.
From concept development to implementation resulting in equity partnership
Sheets® are paper-thin, individually wrapped pocket-sized strips. No cans. No bottles. Simply place on tongue and your problem dissolves. How? Sheets® are packed with nutrients/vitamins and other active ingredients that, when placed on tongue, will begin to dissolve allowing for easy digestion.
We provided an end-to-end solution including naming, logo, design, website design, manufacturing and sourcing, and sales for a retired entrepreneur who wanted to gain access to the Home Goods market, resulting in equity partnership.
The key is to keep company only with people who uplift you, whose presence calls forth your best.
It's all about the people!
New Ventures
The General
VP of Sales
Managing Partner
Account Manager
Executive Coordinator
The Notepad
Graphic Designer
Account Manager
Petie Pablo
Retail Manager
This can be you.
South Florida's Favorite Networking Event
Eat : Drink : Think is The Premier place to network your business to the next level. Created in December by On The Ball Marketing, Eat : Drink : Think connects the dots for networking in business. We open the doors for small business owners, CEO's, COO's and Executives to connect with each other to help grow business.
The Ft. Lauderdale event is hosted at the O Lounge, inside the YOLO Restaurant complex at 333 East Las Olas Boulevard, Fort Lauderdale, FL 33301. Guests can attend the event at no cost for registration and will receive complimentary hors d'oeuvres from 5:30pm to 8:00pm every last Tuesday of each Month. There is a cash bar on hand and dress attire is business casual.
Eat : Drink : Think offers the perfect opportunity for local business and community leaders to connect with other businesses in the same market. Instead of pairing with people in the same industry, here you pair with people in different industries. This allows you to make connections where you normally wouldn't. Instead of a lengthy presentation or boring dinner at a table, Eat : Drink : Think is a full blown networking event. People stand, connect and share business cards and stories.
To join Eat : Drink : Think, simply submit your Name, Company and the names of your Guests and Their companies to: firstname.lastname@example.com
This allows us to have your name added to the email list and your name tag reserved when you RSVP. You will receive all emails related to the invite including each month's invite. We also encourage everyone to connect with us by liking us on Facebook or joining the group on LinkedIn.
Facebook: Eat : Drink : Think -Facebook
LinkedIn Group: Eat : Drink : Think -LinkedIn
Contact Zack Stein, the Event Manager with On The Ball Marketing by sending him an email: email@example.com
Using social media to communicate to the world
Can you feel it in the air? The holiday season is almost upon us. If…
There are a lot of tech startups popping up everywhere these days. While some have…
What happens in Dublin...doesn't stay in Dublin, and for that we need to be grateful.…
BY GIANA PACINELLI The Problem When you hear about or see a diabetic, what is…
BY AZIEL SHEA Here at On The Ball, a digital social media marketing firm, we…
BY MICHAEL PETRUS When a company is launched, there is a heavy focus around building…
BY GIANA PACINELLI The Starbucks Experience If you are a coffee drinker, it is safe…
BY MICHELLE ESPOSITO Jeter's New Media Venture Derek Jeter is newly retired from baseball and,…
BY GIANA PACINELLI The Truth About the eBooks vs. Print Debate When I was a…
Let's get down to it…We all wonder how some ads get millions of online shares,…
BY CHRISTINA MEYER Millions of expensive ads get ignored everyday. Predicting the effectiveness of an…
BY PETER MUELLER Coke drinker or not, you've probably heard of "Share a Coke", Coca-Cola's…
Can you feel it in the air? The holiday season is almost upon us.
If you can't feel it, you'll definitely saw it Thanksgiving Day.
The start of the 2014-2015 holiday season was kicked off at the annual Macy's Thanksgiving Day Parade. The parade combines many forms of art for a wide array of audiences. Excitement for the holiday season is built up throughout the festivities, from live musical performances, choreographed dances, fabulous floats, intricate theatrical performances, and the classic iconic balloons.
But how does a parade manage to stay relevant over the years? It doesn't hurt that the parade has been in production since the 1920's. But what factors make this event feasible to put such a large sum of marketing dollars behind it in today's technically advanced world?
Being the primary benefactor of the event means the Macy's brand and logo is front and center throughout the day and is guaranteed prime exposure. Macy's even has a brick and mortar shop on the main drag of the parade for bystanders to be able to take a piece of the event home as well as a website for more parade souvenirs you didn't want to purchase the day of. Macy's has been able to take advantage of this aspect of branding for so long that, even if the parade were to gain new sponsorship, the title "Macy's Thanksgivings Day Parade" would still be left in the minds of the masses for years to come. Having that type of brand loyalty is extremely powerful.
Approximately 3.5 million come out to personally spectate this extravagant event every year in New York City. If you think that's a lot, it doesn't compare to the 50 million people who watch from the comforts of their home.
Diverse Target Audience
The Macy's Thanksgiving Day Parade does a phenomenal job of marketing to a wide array of demographics. The parade brings current pop culture stars along with classic acts, ranging from cartoon icon Pikachu, to Frozen's Idina Menzel, to the Rockettes. The parade always has the right mixture of talent to keep a broad range of spectators engaged.
So now the question at hand is how has Macy's taken this parade from excellent to extravagant? How can you make a parade even more appealing?
Social Media
In today's world, the answer is obvious – through the use of social media. If you follow @Macys and #MacysParade on Twitter, you will receive real time updates about the parade as well as the opportunity to join in conversation on which floats, performances, and spectacles are your favorite. You might even get a tweet read on television for all your friends to see! This creates a unique experience that engages the audience to not only watch the parade but to participate as well. This creates a positive user experience that makes the public feel like they are a part of the brand.
With all this inspiration created by viewership, performances, and social media, Macy's accomplishes its goal to provide quality entertainment while bringing children and families together on this most cherished national holiday.
This atmosphere also subconsciously prepares the public for the start of the holiday shopping season. Did anyone forget that Black Friday is the day after the parade? For Macy's, one of the world's largest retail brands, this is exactly what they want. So, is it worth paying the marketing dollars to produce such an extravagant show? The answer is YES.
Why do you enjoy the Macy's Thanksgiving Day Parade? Share your thoughts on our Facebook page!
By: Peter Mueller
There are a lot of tech startups popping up everywhere these days. While some have been around for some time and just now starting to gain traction, there are many that are fairly new. In keeping with our philosophy of helping emerging startups, we are proud to assist these four, revolutionary concepts in getting to the next level.
With a South Florida home base, these four tech startups are definitely companies to be watching out for.
RealConnex is an online marketplace for commercial real estate professionals.
Founded by a commercial real estate developer with an extensive technology background, this site is taking all the parties involved in a CRE transaction and matching them to deals online. Think LinkedIn meets Match.com for real estate! Recently, RealConnex was recently named one of the top 150 disruptive startup companies in the world and one of 14 most likely to disrupt an industry by Web Summit 14. If you or someone you know is in the commercial real estate industry, sign up is free for a limited time while in beta testing.
Do you know what your PR score is? Most of us don't but reputation still matters. Public Reputation manages your online reputation across an entire landscape of social media, customer reviews, and online listings. In a world where everyone is online, it's impossible to manage negative reviews. Whether you are an online business or brick and mortar with several locations, you've got a "rep to protect". Your business can also become PR Verified, letting customers know that you care about the integrity of your business' reputation.
iGlucose is the next gen in glucose meters. This meter checks your glucose levels and automatically sends a text message or email of your reading to your loved one, caregiver, or physician. Parents will know when and if their child checked their levels and what they are and doctors can keep track of patients. No more recording levels (or not, as most diabetics are non-compliant) or forgetting to test. It is currently going through FDA approval and will be available for purchase soon.
BoatSetter is the "ultimate boat sharing" network. This platform is considered the Airbnb of boats. Here's are your options: 1. You can offer your boat to be chartered and decide who goes on your boat and at what times. 2. You can charter a boat 3. You can charter a boat with a captain so all you have to think about is having a good time. BoatSetter allows you to discover the world of yachting, sailing, and cruising without the hassle of owning your own boat.
With South Florida becoming a hub for startups, these four tech startups in particular seem to be taking advantage of Florida's offerings to make an impact on the community as well as disrupting the tech world. We look forward to seeing how these companies continue to succeed and develop.
Be sure to follow their Facebook pages to see for yourself: RealConnex, Public Reputation, iGlucose, BoatSetter.
By: Michelle Esposito
What happens in Dublin…doesn't stay in Dublin, and for that we need to be grateful.
This past week I attended Web Summit 2014, a global conference "where the tech world meets".
The New York Times calls it "the grand conclave of the tech industry's high priests" and it lived up to the warm accolade.
What started in 2010 as an informal meeting of 450 members of the tech community collecting together in Dublin has blossomed into an event of 20,000 plus attendees, 100 plus countries, 500 speakers and 1,000 plus journalists.
Now, each year, Dublin becomes the international tech capital for three days.
The conference's mission is to bring together the global tech community to examine, refine, and, quite often, redefine the impact technology has on businesses and their often-complex societies worldwide.
Once again, it delivered.
One story circulating was the success of Uber, who received a $26 million investment over a pint of Guinness at a previous Web Summit, serving as a clear indication of just how important this conference is.
So, besides the Guinness and Jameson Irish Whiskey, why was On the Ball at the event? I am glad you asked.
RealConnex, one of the partner companies in our portfolio, was named among the top 150 disruptive startup tech companies in the world.
We were invited to Dublin to participate in the SMART program and showcase how this new platform was going to revolutionize the real estate industry; much the same way Apple disrupted the way we listen to music by inventing the iPod.
RealConnex is an online marketplace for commercial real estate professionals – matching them to capital, lenders, JV's, services, opportunities, and each other in real time. Matching is supported by a set of integrated, CRM, networking, and business development tools.
Throughout the three days we engaged in what amounted to mini-pitches to anyone from potential investors, strategic partners, media, students, etc. All parts exciting, engaging, and exhausting.
We were in company as well as surrounded by other great entrepreneurs and ideas.
One that really stood out to me was a company called PLEY, which has created a Netflix type model for Lego toys where you subscribe and, each month, rent a new Lego unit.
Not only is this company fascinating, but validating, as they managed to raise SEVEN MILLION to continue to grow their company.
Another disrupting business is RINGLY, which creates beautiful, smart jewelry and accessories that keep you effortlessly connected to the things that matter most. Their core belief is that technology can be more discreetly integrated into our lives.
The massive event was filled with great design, great names, and even greater services.
Finally, each day's end led to what they called "Night Summit," which included music, food, drink, and socializing.
This was an incredible event on a multitude of levels. Above all, my number one take away is this…
Even with all the technology swirling around us it is still all about the people. This is justified by one of the many new contacts we met, a gentleman named Tarek Issa. Another entrepreneur like myself, Tarek lives and works in Paris, and will now become a collaborative partner for us.
Watch out, we are going global!
More information on the attendees within the START program at Web Summit 14 can be found here.
To learn more about RealConnex (you can currently sign up for free!) click here.
The Problem
When you hear about or see a diabetic, what is the first symptom or characteristic that comes to mind? It is likely to assume that the answer will drastically vary from person to person and most responses will be unrealistic or exaggerated.
Hosted by the American Diabetes Association (ADA), November is considered to be the official Diabetes Awareness Month with World Diabetes Day being November 14. While there is an obvious correlation between October and Breast Cancer Awareness, Diabetes Awareness Month and November do not receive the same popularity. Despite this, nearly 30 million children and adults in the US alone have been diagnosed with diabetes. What's more, almost seven million people with diabetes have not yet been diagnosed. Raising awareness of this ever-growing disease is one of the main efforts behind American Diabetes Month (ADM) and the ADA. Throughout the month, programs go on within the country focused on gaining national attention on issues surrounding diabetes and the millions impacted by the disease.
What many do not understand is that there are three types of diabetes. While a healthy diet and exercise can be a preventative action against diabetes, in some cases, it is unavoidable and hereditary. The stigma that a diabetic is someone who is overweight is incredibly incorrect.
Additionally, while many believe that diabetes is simply maintaining glucose levels, it has far more serious risks. Two-thirds of diabetics die prematurely from stroke or heart disease. The life expectancy of a person with diabetes is approximately five to ten years shorter than the average person's.
The Cause
This cause hits close to home for the team here at On The Ball as one of our clients is iGlucose, a smart meter that automatically sends glucose readings via text message to family members, caregivers, or physicians. While serving this client for almost a year now, the research, focus groups, and interactions with diabetics have had a major impact on our opinions and knowledge of diabetes and awareness of how much of the world has a misleading view on the lifelong disease.
The Call to Action
For the month of November, we are focusing our social media efforts on teaching others about diabetes through iGlucose's social channels. In order to help raise awareness, we are asking each person in our network to commit one action to help us raise awareness in honor of Diabetes Awareness Month. Whether you share an iGlucose Facebook post, inquire on more information on diabetes, or attend an event, if we can raise diabetes awareness in one additional person we can feel productive. Every 19 seconds, someone is diagnosed with diabetes. With your support, we can continue to fight back. If you would like to join an event, we highly recommend Tour de Cure South Florida, a day where cyclists of all levels join forces in the fight to Stop Diabetes and raise funds for diabetes research and education in support of the American Diabetes Association. If you are not based in South Florida, you can find a tour in your area here. To find out more on iGlucose, visit their: website, Facebook, Twitter, Pinterest, and Google+.
Remember, finding the cure starts with awareness.
Here at On The Ball, a digital social media marketing firm, we rely heavily on multiple platforms of technology that have great advantages for digital marketing across the board. Being in the digital space, we rely heavily on multiple forms of technology, which has its advantages and disadvantages. In today's society, both personal and in business, we have become very dependent on technology in a short amount of time. The question is where do we draw the line when it comes to technology?
Dependence on technology has become the norm and it is seen as taboo if people are not using it. Without technology everyday living would be difficult. There isn't a day that goes by that a person doesn't talk on their cell phones, drive a car, or utilize some type of electronic machine. Technology has completely taken over people's lives and they don't even realize it.
As with most disruptive innovations, there is a positive and negative perspective. There are limitless opportunities for these modern advancements as much as there are privacy issues. The newest of these technology fads is in wearable tech. On one side, it would be convenient to be told that you are about to enter traffic in your way to work, with a detour on how to avoid it. On the other side, you can be exposed to even more advertising overload. How American consulting firm PWC describes it, with wearable tech, "…brands could even tap body cues to tailor messaging. Sensor revealing that you're thirsty? Here's a coupon for smart water. Low on vitamins? Flash this for $1 off your favorite vitamin-loaded juice product."
From the NFL to Apple and Google, this newest technological advancement has created a fresh medium for their consumers to become even more attached to technology. What we are trying to determine is, how much is beneficial and how much is too much?
This NFL season, new radio-frequency identification (RFID) transmitters have been placed inside the shoulder pads of each player to capture precise location measurements, in real-time, during the football game. The information is then used to calculate statistics such as position, speed, and distance. For the first time, this technology allows the NFL to accurately capture real-time statistics, such as total distance run, and gain instant feedback into the action on the field. This type of wearable tech could also provide fantasy football players unbelievable information. However, an appeal of watching sports games is the natural feel of it. When players are being tracked and targeted like robots there is a potential of taking away from that impression, which is why MLB has taken the stance away from wearable tech.
Additionally, the recent introduction of Google Glass has been since as a revolutionary step towards medical discovery and more effective and efficient surgical procedures. On the other side, many view it as intrusive. This has led to issues such as fights at bars and even getting pulled over by police. Wearers of the Google Glass seem to be in their own Virtual Reality. While looking at the sky, it gives you the weather. When you're walking or driving down the street, directions where you're heading appear in your field of vision. This technology allows for never-ending stream of data to our senses, which make our society even more distracted than it already is. It's more supplementary than complementary. Data is persistent rather than dismissible. In many cases, the data becomes central to how we interact with each other and objects around us.
This new wave of wearable tech is pushing the boundaries of human target advertising. Society as a whole will soon face the decision of how much personal information they are willing to provide and how much is taken without permission. This opens up consumers to even more privacy issues than targeting what we recently searched on Google. This is most recently seen with the hacking into celebrities' private photos and Target's information database.
A boundary line has to be drawn, but where does the line start? As a digital social media marketing firm having user information provides us the proper data to run successful Facebook Ad campaigns. Innovation isn't everything, however, in a world where technology is consuming anything – how does one not evolve with it?
What are your thoughts on wearable tech? Share your opinion on our Facebook page!
When a company is launched, there is a heavy focus around building a defined brand image. Brands such as Apple and Starbucks are idolized for their success of creating more than just a logo, but a perception in the mind of a consumer. What is often overlooked, however, are the importance of building your own personal brand. Personal brands allow individuals to leverage their unique value proposition to exploit their success in multiple facets. Some personal brands to admire are those of Madonna, Steve Jobs, and Lebron James.
When you hear the name Lebron James which perception comes to mind? In the short time that the Miami Heat champion has returned home to the Cleveland Cavaliers Lebron James has successfully done what many fail to do. He has altered his personal brand image, rebranding the king.
The Decision
When Lebron James decided to take his talents to South Beach, it was an announcement that would eventually make him polarizing. What was most interesting about this decision was the way in which he decided to reveal his departure from Cleveland.
One season after he had dealt with the backlash from fans and media, James was noted in many interviews saying that he could have handled the announcement differently.
Fast forward to this past 2014 summer, where James was once again faced with making a decision that would have significant impact on the basketball world as well as his brand image. Lets just say we all received a crash course in rebranding courtesy of the Lebron James camp.
Taking a look at the strategy deployed by Lebron's team from the second announcement in comparison with the first gives us an understanding of how rebranding can have a positive and rewarding outcome on your brand, when done correctly.
The Source
This time around, Lebron decided to make his big announcement through a well-respected and trusted source, Lee Jenkins of Sport Illustrated. Jenkins not only works for a credible, industry-related news outlet, but Lebron has a great relationship with him and he know Jenkins would understand how to protect the Lebron James brand in the present and future. Jenkins used an essay style "coming-out" for Lebron in a way that he could address his fans intimately and free of any interruption from the media.
The Tone
Lebron addressed many of the questions he knew he probably would have to address in days to come from the media. Why did you leave? Was it the players? Was it the coaching? Was it the front office?
He chose to take this opportunity to quiet the conspiracies and answer these questions as explicitly as possible, leaving little to bicker about.
The Message
"I'm Coming Home."
Despite the harsh comments and attitudes toward Lebron from fans and media when he decided to become part of the Heat organization, this time, the champion claimed he was returning home. Who could be offended with a soldier wanting to go back to his roots? Lebron was in search of the ultimate prize, learned how to achieve it in Miami, and now wants to take that experience back to his sanctuary.
Using this shift in rebranding the king to their advantage, Beats by Dre recently released a commercial with Lebron "re-establishing" himself within the community and school he was once a very big part of.
On The Ball Marketing is typically faced with the challenge of branding a business as well as the face of the business. With On The Ball, Principal Thinker Steve Nudelberg uses his personal branding to build the business while creating himself as a thought leader in the entrepreneurial space. Understanding what your message is and how to properly execute the delivery of that message, brand or personal, is where OTB is able to make its greatest impact on our client's businesses.
We all know how the first decision played out and how Lebron was able to silence his haters by performing at such a high level. But it also came with a high price tag. Throughout his entire stint with the Miami Heat he had to carry a heavy load of criticism from many channels.
Lebron looks as if he's been able to put Miami behind him and focus on his new team in the pre-season. With the upcoming regular season around the corner, we will watch how his latest decision will play out personally and professionally.
One thing is for certain this time around, his determination on how to handle "the decision" was more thought-out and executed more tastefully, making his shift in rebranding the king much more well received.
Do you think Lebron was able to shift his brand image successfully? Share your thoughts on our Facebook page!
The Starbucks Experience
If you are a coffee drinker, it is safe to say you have a favorite coffee shop. If your favorite coffee shop is not a Dunkin Donuts or a Starbucks, it is likely to assume you still have a preference between the two coffee giants. The team at On The Ball has been notorious for being on Team Starbucks. In fact, before we had an office, our first major clients were signed while working out of a Starbucks. While we worked, we could study the people who entered in and out of Starbucks. Some would indeed come in to grab a quick cup of coffee, but most were there for more: a first date, a study session, a work meeting, a break away from the chaos of the world, regardless, it was a purpose that was more than a cup of coffee. From a marketing standpoint, it was clear that Starbucks offered a unique experience than other coffee shops, and other businesses, strive for.
This experience is so successful; Principal Thinker Steve Nudelberg has begun challenging people in his sales training to have 50 cups of coffee. That is, have 50 coffee dates with 50 individuals in order to ultimately grow your network and sales, all encompassed around a casual meeting over a cup of coffee.
The Starbucks Campaign
Two weeks ago, Starbucks launched an advertising campaign called "Meet Me at Starbucks." The campaign doesn't focus on products, like advertisements typically do. Instead, it focuses on the customer experience, that more than coffee feeling that you get from being at a Starbucks. The brand chronicles a day in the life of Starbucks through a mini-documentary, shot in 59 different stores in 28 countries in the same 24-hour period. The ambitious endeavor produced 220 hours of footage, featuring stories from a hearing-impaired group meeting to a scrapbooking party. A condensed, 60-second spot began airing in the US last week, with a YouTube homepage takeover that launched on Oct. 1.
Starbucks spokesperson Linda Mills says that the campaign is expected to be ongoing, with the potential for individual markets to air their own TV spots. Besides the TV ad and YouTube channel, the campaign will also include display ads along with Instagram hashtag #HowWeMet, with Starbucks encouraging customers to take photos illustrating how people have met. "Meet Me at Starbucks" will also be present on Twitter and Tumblr.
The Starbucks Success
Starbucks has rarely focused their marketing efforts on advertising. They have strived to be a more holistic, word-of-mouth driven brand. In fact, until 2007 they had never had a national TV campaign. Instead, Starbucks focused their efforts on that connection between the brand and their customers – whether it be their music store, free WiFi, customer rewards card, even their trained, brand ambassadors (i.e. Starbucks baristas).
The "Meet Me at Starbucks" campaign is more than just an advertising push; it continues to strengthen that connection that has been brewing since Starbucks' early beginnings. It is this customer-brand connection that On The Ball strives to create for every one of our clients. Although we no longer work out of Starbucks, it is still a staple meeting point for prospect and client meetings. Although you may disagree with Starbucks prices or are simply not a coffee drinker, you cannot mistake the connection and the presence that Starbucks as a brand has successfully created on a global level. As we at On The Ball continue to develop our marketing efforts the Starbucks brand will serve as a role model for how to elevate future brands with that unique customer experience.
What do you think of Starbucks unique marketing campaign? Share your thoughts on our Facebook page!
The Truth About the eBooks vs. Print Debate
When I was a child, I was the definition of a bookworm. I read in my bed, at school, even at the kitchen table. My parents had to limit me to ten books a week just to ensure I'd get some form of social interaction. At the time, I actively sought out learning new things. Nothing felt more comfortable to me then the crisp pages of a new book with a new story to tell. As I grew up (and, thankfully, developed a more social personality), my reading techniques evolved as well and I began to find more convenient ways to sneak in a few pages. Now, I can read on my phone, my tablet, or my computer. While these things are more convenient, I often found myself yearning to flip a page, highlight a unique thought, or fold a page over to examine how much I had left to read.
How has the switch from paper to electronic changed the way we read and comprehend?
In this digital age, we have become totally dependent and connected to our screens, including the way we read. Magazines, newspapers, and novels are all available on a screen.
However, have you ever thought about how the manner in which we read changes the way we read?
Studies have been done recently to explore the effect digitization has on our memory. Anne Mangen, a researcher from Norway's Stavanager University, asked 72 Norwegian 10th-graders to read text from a piece of paper or from a computer screen. In the end, those who read the hard copy version excelled higher on a reading comprehension test.
Other studies have suggested that people comprehend less when they read on a screen because screen reading is more physically and mentally demanding than reading on paper. Additionally, when you read, you create a mental representation of the text in which meaning is fastened to structure. In contrast, e-readers and smartphones interfere with navigation of the text and restrain readers from mapping the story in their minds.
Here are five other reasons you should consider ditching your e-reader:
1. You don't have to turn off your book on a plane
2. You can read a paperback in the sun (and bathtub)
3. You can't get an e-book signed
4. Hardcopy books don't die
5. You can scribble your thoughts on the side to reflect on later
Sometimes, you don't want an app for that!
That is why On The Ball created the company, On The Book, to encourage businesses to give their employees the gift of reading, with a personal touch. On the Book has the ability to take any published book and customize it to deliver your corporate message. This holiday season, with your book order you will receive a FREE gift box with every book.
Can you think of another reason why you prefer real books to eBooks? Share your thoughts on the eBooks vs. print debate with us on our Facebook page!
Millions of expensive ads get ignored everyday.
Predicting the effectiveness of an ad is almost impossible. Even to the greatest of marketers, there is mystery and awe behind videos and memes that go viral on the Internet.
If predicting ad success were possible, there would be agencies solely in the business of making viral videos. Making only #1 best-selling books would also be big business (and we won't go into politics and honest rating systems in this blog post).
Businesses who are eager to boost sales must first take the risk of deciding to advertise and then increase their chances of seeing results by hiring an effective advertiser.
Impressive portfolios and track records hold weight, but knowing the qualities of an effective advertiser can help a businesses hire the right agency confidently.
Finding the Right Advertiser for Your Business
Want to reach the heart of your audience and get chosen amidst the noisy world of ordinary ads?
Before you commit to advertising your service, product, or brand, read these 7 qualities to look for in an effective advertiser:
1. Conviction
Look for an advertiser with the conviction to sell your product no matter what medium or platform they use to get your message to the masses.
Effective advertisers are intuitive and artistic but they should not be "prima donnas" who aren't taking your success into consideration. For a business, it's still always about the bottom line!
Great advertisers also understand their craft and believe in their work.
If you're having a hard time letting go of an idea that they don't agree with, don't be surprised if they give you a little pushback and stick to their convictions on what they believe is the right message for your product or service.
Remember, they're the experts at what they do just like you're the expert at what you do.
2. Artistry
You can't measure interesting. Ever walk through an art museum with a friend and realize you may both gravitate to different pieces, while at the same time both wonder how some art ever becomes famous?
An artist has a unique ability to connect with the human soul and this can't be taught.
Art comes in many forms—there's even an art to science!
It's mysterious, immeasurable, and sometimes suspicious. But it's completely human, different, and it grabs the attention of those it will resonate with the most—that's what every business wants to achieve when finding the right buyer.
3. Detailed Knowledge of the Product
Every entrepreneur knows the importance of the "elevator pitch." Creating a concise, effective pitch for those elevator moments requires intimate and thorough knowledge of their business.
Apple products almost sell themselves these days; but without intimate knowledge of product design and user experience any advertisement would remain disconnected from both the product and the audience. The message would be cold, bland, and lack creativity at best.
4. Honesty
Of course, no one wants to work with a dishonest person. And this is exactly why you need an advertiser who will be honest about your product in your ads.
Honesty in advertisements should naturally follow intimate knowledge of the product.
Gimmicks, tricks, and marketing ploys might catch attention but they likely won't sell your product and generate repeat customers.
A recent commercial advertising Beats by Dre, featuring Serena Williams, is honest about what the product does. The artistry and humanness of the message leaves you feeling connected to Serena's experience and easily imagining one similar for yourself.
Beats by Dre Presents: Nothing Stops Serena
5. Influence
If you believe your product or service deserves a place in the market and that it has the power to improve lives — don't settle on the status quo.
An excellent advertiser has the ability and desire to influence and promote different, and better, thinking in the world.
Marketing research is useful but can sometimes get in the way of innovation.
American Ad Legend, Bill Bernbach, said,
"Research can be dangerous. It should give you facts and not make judgments for you… We are too busy measuring public opinion that we forget we can mold it."
6. Intuition
Mere logic will rob us of change, progress, and increased effectiveness.
A desirable advertiser is self-aware, knows how to sense a potentially good (or bad) thing down in their gut, and knows that he doesn't (and can't) know everything!
If an advertiser has good intuition then he or she can better tap into the emotions of your audience and their intuitive response to your ads.
7. Perception
An advertiser should have an understanding of how your audience reads or listens so as to create a message in the right context. Essentially, your advertiser should have a good perception of your audience's perception!
Creativity in the purest definition of the word is at the core of an advertiser worth hiring.
Ready to Jump in the Water of Marketing and Advertising?
On The Ball invests time and talent in emerging businesses to help them grow. Let our creative team show you our advertising chops! Give us a call at 954.332.2200.
Football season is finally upon us. But if you think about it, did it ever really end?
This year, the NFL draft was pushed back from its regular April start date to two weeks later in May. The NFL attributed this to a "scheduling conflict" with Radio City Music Hall.
Although this may have been the case, moving the draft also extended the relevance of the NFL by two weeks. In turn, the extension provided two extra weeks of advertising dollars as well as two more weeks of work for agents, scouts, and sports writers.
Ironically enough, the NFL is planning to keep the draft in its' May slot.
Though the Super Bowl was this past February, marking the official end of the 2014 NFL season, adding an NFL event to May granted sports fans a full 12 full months of football content.
September – December Regular Season
January – Post Season
February – Super Bowl/NFL Combine
March – New league year/Free agency begins
April – NFL 2014 Schedule Released
May – NFL Draft, Deadline for restricted free agents
June – OTA offseason workouts
July – Mandatory minicamps
August – Preseason
This strategy, from a marketer's perspective, screams passive marketing.
What's Passive Marketing and Why Does it Work for the NFL?
With every business, it is necessary to utilize both active and passive marketing with your clientele.
Passive marketing reaches the customer through strategic positioning and customer service. For example, a monthly newsletter or a personal birthday card are both effective methods of this marketing method.
In the NFL's case, by "touching" their audience on a monthly basis they continue to stay relevant in their audience's mind all year round. It keeps them connected and excited for the upcoming season, almost as if the NFL is hosting a new event each month for football lovers to look forward to.
In turn, it also means more money for the league. The simple strategy of routinely touching your audience is both effective and efficient in sustaining your client's business and loyalty as well as your piece of their wallet. We should all take notes from the NFL's playbook and follow suit.
When we review the NFL's passive marketing touches, do you think they exhausted their audience? On the contrary, the NFL managed to sustain audience interest during their typically slow season.
With the 2015 NFL season creeping in, would anyone mind another 12 months of football?
Successful Businesses Market Well – Start Now
Implementing the right marketing method could mean added revenue for your business with a strategy you might not have considered before.
Ready to determine the best marketing method for your business? We're here to help! Call 954-332-2200.
Against all Odds: Why the Product Launch Matters Most
An invention's survival comes from its product launch. Richard C. Levy*, inventor of the Furby, says that the "marketing of it, getting it together, and getting it out" makes up 90 percent of an original idea's efforts that lead to success.
Inventor, Ben Atkin, developed the recently launched iGlucose meter: a smart, compact glucose meter that automatically sends glucose readings via text message or email to a diabetic's family members, caregivers or physicians.
After development, Ben needed help bringing this valuable healthcare product to market and that's where being referred to Steve Nudelberg proved vital.
We recently had the pleasure of interviewing our very own Steve Nudelberg, Principal of On The Ball Marketing, on how he was able to help Ben with the necessary "90% effort" of bringing iGlucose to market.
The iGlucose Product Launch: How Steve Nudelberg Helped
Question: How did iGlucose become a client of On The Ball?
Steve: At On The Ball, we firmly believe in the power of our relationship network. In this case, we helped bring another health related product to market, called Verichip, and their CEO referred us to Benjamin Atkin.
One of the most important ingredients is chemistry. After meeting with Ben it was clear we had a bond on both a personality and business. Additionally, we shared a real excitement for technology that will alter how diabetics take care of themselves.
Question: What makes On The Ball and iGlucose a good fit?
Steve: iGlucose, like many other startups, was in need of a tremendous amount of resources: everything from branding and packaging, to distribution. On The Ball specializes in helping these emerging companies by offering specific resources that they would not be able to afford in other cases.
We help products and businesses like iGlucose in a 3-fold manner:
In any early stage company, revenue is important. We help emerging companies generate pre-revenue through impeccable sales strategy which involves "arrangemenship," sales planning and training.
For iGlucose we have already created three very high level, significant relationships with national organizations that will be responsible for distributing to their end users. This is the beauty of what we call arrangemenship, which is one of our most valuable and unique services our clients are not able to find elsewhere.
2. Creative
The On The Ball team is full of creative thinkers with the experience and resources for branding a new company or product from the ground up —including logo design, website design, and establishing a strong online presence that never existed before.
3. Social Media & PR
We are responsible for generating a stir in the digital world and building a fan base before the product even makes it to market. We rely heavily on our social media strategy and expertise to do this and really set ourselves apart in this area.
Question: In what ways is iGlucose different than other clients?
Steve: Not very different. They align very nicely with what our core client acquisition strategy is. Who is our dream client? An entrepreneur who is looking for sales and marketing resources and doesn't have upfront capital to afford a full-blown marketing or sales department.
We'll work hard now and invest the time and talent, working with what and whom we know in the early stages in return for equity. As we cross the finish line together there's a win-win.
Having spent the majority of my personal career in business development and marketing, I've had deep relationships for many years with other healthcare related clients, such as Humana and Hearx, so our relationship capital in healthcare is strong.
Ready to Sell More Stuff?
Give us a call at 954.332.2200. We'd love to hear from you!
*Richard C. Levy, quoted in Liane Hansen, All Things Considered (NPR) "Profile: Independent toy inventor Richard C. Levy," June 18, 2002


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SWAT Team attacks homeschoolers with Tasers, pepper spray in warrantless raid
David Glidden of Nodaway County, Missouri as a result of the raid. The lawsuit seeks compensatory damages, punitive damages, as well as attorneys costs and fees, and was brought on behalf of the couple by the Home School Legal Defense Association.
Ebola email achieves nothing for University
no individuals residing at Northwest or in Nodaway County have reported symptoms in circumstances ... Hopefully, students care more about driving home safely tonight than being infected with a disease that now has zero reported cases in America.
Mary Ruth Clevenger
Mary Ruth (Espey) Clevenger, 98, Savannah, Missouri, passed away at her home on October 19, 2014. Mary Ruth was born on December 15, 1915 in Nodaway County to William E. and Grace (Shipps) Espey. Mary Ruth was united in marriage to Milton A.
One fatality; three others injured in Nodaway County accident
Messner of Graham, Missouri was pronounced dead at the scene by Dr. Shelby around 11:25 pm and taken to Price Funeral Home in Maryville ... received moderate injuries and both were taken by Nodaway County Ambulance to St. Francis Medical Center.
History of Jackson Township, Nodaway County, Missouri
History of Jackson Township, Nodaway County, Missouri From: The History of Nodaway County, Missouri National Historical Company St. Joseph, Mo.: 1882. ... SWEET HOME ...
Nodaway County, Missouri: Havilla Antrim tombstone
cemetery: Sweet Home Cemetery: Nodaway County, Missouri: owner of photo: Pat Combs O'Dell: email@example.com : back to tombstone photo index: back to Nodaway County ...
Official Nodaway County Missouri Website - Home
... Official Nodaway County Missouri Website. ... Home: County Offices: County Facts: Links: Missouri Public Record: Contact Us: Advanced Search: Tax Information:
Nodaway County, Missouri: Towns
Towns of Nodaway County, Missouri : Graham [Hughes Township] Guilford [Washington Township] Hallsa's Creek [Lincoln Township, 1860] ... Sweet Home [Jackson Township]
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subset: commoncrawl


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James Loupe
Published: Tuesday, February 23, 2010 at 6:15 a.m.
Last Modified: Tuesday, February 23, 2010 at 6:15 a.m.
James "Jimmy" Loupe, 58, a native of Lockport and resident of Terrebonne Parish, died at 6:50 a.m. Monday, Feb. 22, 2010.
Visitation will be from 9 a.m. to funeral time Thursday at Samart-Mothe Funeral Home of Raceland. Service will be 11 a.m. Thursday at the funeral home, with burial in Holy Savior Cemetery.
He is survived by his parents, Johnny and Mary Frances Snyder Loupe; one stepson, Kenny Pellegrin and wife, Mary; two stepgrandchildren, Seth and Hunter Pellegrin; three brothers, Anthony Loupe and wife, Priscilla, Michael Loupe and wife, LeeAnn, and Brian Loupe; and two sisters, Christine L. Arcement and husband, Fay, and Lisa L. Ledet and husband, Samuel.
He was preceded in death by his wife, Marlene Pellegrin Loupe.
Samart-Mothe Funeral Home of Raceland is in charge of arrangements.
Reader comments posted to this article may be published in our print edition. All rights reserved. This copyrighted material may not be re-published without permission. Links are encouraged.


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November 28, 2014
MORGANTOWN, W.Va. (AP) -- West Virginia's new agriculture commissioner has an ambitious plan to more than double the output of the state's farms within five years.
Commissioner Walt Helmick says he'll do it by growing the existing poultry and beef industries, and by encouraging school boards, correctional facilities and other government agencies to contract with local producers.
No single strategy can work, but Helmick says a comprehensive approach can.
That includes trying to lure producers and processors to southern West Virginia -- a virtually barren agricultural region -- and persuading young people that they can make good money farming.
Helmick told The Associated Press ahead of a Friday night speech at the West Virginia Small Farm Conference that an entrepreneurial spirit will be critical to his plan to reverse a downward trend in production.
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I have been in need of a new CDP for a good few weeks now See here: http://www.whathifi.com/forum/hi-fi/new-cd-player-required
Primary tabs
Rob998's Posts
My old faithful Sony CDP-XE900E has started to misbehave of late, not reading discs and skipping. My discs are clean & in good condition and they play OK in other CDPs.
I've just aquired, for very little money, a Systemdek IIXE 900 with a Roksan Tabriz tone arm (not sure if it's a ZI, I doubt it though). That's the good news.


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Some call it the greatest rivalry in all of sports, some have had their families divided because of it. There is no question that when Ohio State and Michigan take on each other the college football world watches. That included us as we broke down the prospects. (more…)
Posts Tagged 'Shoelaces'
Film Room Session: Michigan v. Ohio State
Monday, November 28th, 2011
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ycleptSyllabification: y·clept
Pronunciation: /iˈklept /
Definition of yclept in English:
adjective[predicative] archaic or humorous
By the name of: a lady yclept Eleanora
More example sentences
- Why art thou so oddly yclept, so whimsically named - oh, got it, you play the HARP.
- Taking advantage of the disposition you express to hear from the 'dear public,' I beg to submit a few reflections concerning the idiosyncrasies of that part of our city yclept 'The Street'.
- It also leads to pronouncing two double consonants when you speak the word; cl and pt. Yclept means named as in 'I have a dog yclept Rover.'
Old English gecleopod, past participle of cleopian 'call', of Germanic origin.
Definition of yclept in:
- British & World English dictionary
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Word of the day peart
Pronunciation: pɪət
lively; cheerful


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HARRISONBURG, Va. (WHSV)-- Just to put this into perspective, with the unemployment rate in places like Page County, nearly double the state average.
One out of nearly ten people in Page County search for a job. Organizers say every little bit makes a big difference.
A Valley filled with good neighbors is stuffing backpacks to give to students in need.
"When someone who got a backpack comes to me and says thank you for the backpack, it really changed my life, that's a really great moment," said Sarah King, the organizer of the Women's Mission Unit.
King prepares for college, she says education has always been a top priority in her life. Now, she wants to give other students the same opportunity to be successful in the classroom. King has filled more than fifty backpacks since its founding, for more than fifty students throughout Page and Rockingham Counties.
"You'd be surprised at the number of students who don't have the supplies they need," said Helen Harman, the guidance director.
Harman is the guidance director for East Rockingham High School. She says this can make a difference for a students self-esteem, going into high school.
Now, she says it's a joy watching students helping their fellow classmates; both inside, and out the classroom.
If you'd like to help make a difference, the First Baptist Church of Elkton, is still accepting money and donations to fill backpacks.
© Copyright 2014 WHSV / Gray Television Group, Inc. All Rights Reserved.


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Brent Black
Bop-N-Jazz Productions/http://www.criticaljazz.com/
The Headhunters are coming! The legendary ensemble that redefined funk are finishing work on a new release. Co-leaders Mike Clark & Bill Summers are back! Clark the iconic drummer and architect of the East Bay Funk sound along with esteemed world music guru Bill Summers are adding some new talent to the mix including Nu-jazz vocal visionary Tony Adamo! The natural evolution of the Head Hunters East Bay Funk Sound goes on a global groove of epic proportions.
Adamo's beatnik cool with a Nu-jazz flair takes old school funk and spins it new cool contemporary to enlighten a new audience with a righteous groove and a beat you hear with your feet! Mike Clark's description of Tony's talent, "His deep blues, Oakland style funk and jazz roots are locked in at a deep emotional level!" All*About*Jazz remarked, "As a vocalist, Adamo's exciting, highly-energetic interpretations avoid any faux hip inflections."
Mike Clark and Bill Summers are writing music for Adamo's upcoming release. Also enlisted as musical co-conspirators and writing for both the new release and live show are Tim Ouimette of Ray Charles and Ray Baretto fame and former musical director for the Arsenio Hall show, Michael Wolff! Having worked with talent from Tower of Power to Ernie Watts, Adamo is indeed the real deal. After the critically acclaimed Miles of Blu, Tony Adamo's musical stock is an arrow pointing straight up!
Community Authors
Tony Adamo
More Articles in Community Articles
Joan Jonas: Reanimation, with Jason Moran
Virginia A. Schaefer
Tony Adamo Featured on Allaboutjazz & The Steve Edwards Soul Radio Show
Tony Adamo
Francisco Yobino: Do Small Things with Great Love
Maria Cabeza
An Interview With Bassist Joe Sanders
Monique Avakian
Blue Note Records: A Diamond Celebration
Ed Hamilton
AVAILABLE NOW - Bassist/Composer OMER AVITAL Delves Into The Culture of His Homeland Through Jazz On His New Recording, NEW SONG, available on Motema Music - November 4, 2014
Jason Paul Harman Byrne


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AD Tag – GNN
2AD – grey matter book ad
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4AD – Brain Damage
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8Ad Hillbilly horror
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Interview: Jamie Madrox (Horrorcore Rap Group Twiztid)
November 27th, 2014
Interviewed by: Rio
Interview: David and Daniela Tully (Writers for Dario Argento's The Sandman)
November 27th, 2014
Interviewed by: Dave Gammon
Interview: Ian Fetterman - Pumpkin Carver Extraordinaire
November 24th, 2014
Interviewed by: Horrornews.net
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Book Review: Axes of Evil - Edited by Alex S. Johnson
November 22nd, 2014
Reviewed by: Dave Gammon
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Book Review: Prisoner 489 - Author Joe Lansdale
November 17th, 2014
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Book Review: Equilibrium Overturned - Authors Anthony Rivera and Sharon Lawson
November 13th, 2014
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Category: Book Reviews
Film Review: Another Kind (2011)
SYNOPSIS: A group of friends find themselves at the mercy of the elements and mysterious unseen forces while spending a weekend camping in the Catskill Mountains. REVIEW: ANOTHER KIND is a good, solid thriller from writer-director Jonathan Blitstein that combines familiar elements from of a number of genres but manages to add something new into the mix. Four friends have decided to escape their city lives and spend a weekend hiking and camping in the … Continue reading


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Skip to content
and found 10 items
599cc, 100bhp, 147mph, Insurance group 14
As Suzuki's much anticipated and long overdue early 1990s CBR600 rival, the Suzuki RF600R nearly came up trumps. Nearly, but not quite. The Suzuki RF600R's revvy engine, fine handling and roomy comfort are plusses. Frankly weird styling and brittle build are downsides. Still; good value though…
583cc, 54bhp, 111mph, Insurance group 11
The Honda VT600 Shadow is pretty much the antithesis of the original chopper credo. If the first true chops were all about bad boy, bristly individuality, the 600 Shadow is about as soft, unthreatening and unoriginal as it gets. It's bland, novice-friendly and safe and predictable, but you';ve really got to ask yourself if you want that sort of thing. ...
644cc, 39bhp, 92mph, Insurance group 8
The Honda SLR650 is a fairly joyless machine that barely redeems itself as a reasonably efficient commuter. Essentially it's a more heavily road-biased Dominator built at Honda's plant in Spain, back in the days when the Continental factory's quality control occasionally went adios. A Honda CB500 is simply miles better.
885cc, 92bhp, 140mph, Insurance group 13
The Triumph Sprint Executive is a competent sports-touring machine that rides like it looks – top-heavy, fast and old. It's essentially a 900 Trophy with a Rickman-style fairing slapped across its mug, but the triple-cylinder motor makes a nice noise and it's reasonably comfortable if you can forgive the noisy, imperfect screen. The Triumph Sprint Executive comes with colour-coded hard ...
748cc, 85bhp, 140mph, Insurance group 13
For a brief, mostly shining few years in the mid-to-late 1990s, legendary Italian marque Laverda (they of the 1970s Jota etc) was back. Trouble was, although the machines' cycle parts were like an Aladdin's cave of goodies, they handled superbly, looked decent and weren't too exotically priced, the twin cylinder engines, though updated, were based on the 500 Montjuic of ...
1340cc, 55bhp, 110mph, Insurance group 15
The Harley-Davidson Softail Springer is an ultra retro Harley based on the FXST Softail. Minimal but charming cruiser which harks back to the post war years when Harley-Davidson motorcycles were popular and their identity was really cemented. 'Springer' front Forks are based on the 1948 model but the rest of the Harley-Davidson Softail Springer is relatively modern – well as modern as air ...
123cc, 12bhp, 65mph, Insurance group 2
Something of a bus dodger are we, Sir? Then try the Kawasaki KH125 for your daily commute. Kawasaki KH125 costs buttons to buy and run, reliable and has just enough power to stick with urban traffic. The Kawasaki KH125 looks a bit dated now and it's a low tech two-stroke, but still a fun way to get to work.
598cc, 52bhp, 105mph, Insurance group 11
CCM'S 604 came in a wide variety of styles; from supermoto to green laner to roadster. But mechanically each one was essentially the same hardy Rotax motor and quality suspension propelling an oil-in-the-frame chassis. Although they made way for the Suzuki-engined 644 in 2003 the older 604 is still a good, cheap motorcycle providing you look after it.
1203cc, 93bhp, 135mph, Insurance group 15
Buell twins are oddball machines and have struggled to win over traditional Harley and Japanese retro bike owners alike. The basic problem is the old hat pushrod V-twin, with its frankly clunky gearbox and diesel-esque power delivery. The Buell M2 Cyclone is one of the more funky versions of the Buell concept from the late 90s, but lacks the easygoing ...
904cc, 86bhp, 125mph, Insurance group 16
"What the hell is that?" is likely to be the first comment from anyone who sees you ride into town on a Bimota Mantra. But don't be scared, underneath designer Sacha Lakic's tribute to Buck Rogers sci-fi there's a sensible Ducati-engined cruiser/roadster. A claimed 85bhp from the old 904cc Duke motor, plus classy suspension and chassis detailing make the Bimota ...
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Teens Christmas Ornaments
Your teenager is unique, so choose a unique ornament that reflects their personality this season. Give the quirky or cool teen in your life a Christmas ornament that perfectly complements their characteristics when you give them a personalized teen ornament.
- Homework Student Snowman Price: $10.95
- Honor Roll Student Snowman Price: $10.95
- Hoodie Sweatshirt Price: $17.95
- I Love Tap Price: $11.95
- Jazz or Hip Hop Dancer Price: $12.95
- Laptop Computer Price: $15.95
- License with Key - Girl Price: $13.95
- Mini Best Friends Forever Piggy Bank Price: $21.95
- Mini Ladybug Piggy Bank Price: $21.95
- Mini Someone Special Piggy Bank Price: $21.95
- Monster Energy Drink Snowflake Price: $10.95
- Movie Buff Pair of Ticket Stubs Price: $11.95
- MP3 Player - Female Price: $13.95
- MP3 Player - Male Price: $13.95
- My Diary Price: $12.50
I am committed to delivering our customers the greatest selection of unique, personalized Christmas ornaments and gifts on the internet! We have over 6000 Christmas ornaments to choose from, each personalized with a name or special greeting from you!
Sincerely, Dianne Weller — Owner, Ornamentshop.com
Read what our customers say about our Personalized Christmas Ornaments and their shopping experience!Hover over testimonials to stop scrolling
See all testimonials dating back to 2005!


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We are doing a food drive and ask everyone to donate, esp. the people coming to the Christmas party as we will be delivering the items before Christmas. Thanks, Laurie
LLMA's annual Christmas Party will be held on Sat. Dec. 6th. Kids party craft and light snack begins at 2:00. Santa will be making his appearance during this time. Social hour is 5:00 PM. Members who last names begin with A-M bring appetizer/dessert, N-Z bring vegetable/.salad. Please sign up in the office. We are asking for donations for the kids, and gift cards for the teenagers. Thank you
We are in need of toys for the children so Santa can hand them out. Any other donations would be appreciated. There is a sign up sheet at the office.
URGENT: Help needed tearing shingles off the Sales building so we can put up the new tin roof before winter. Please send me a facebook message or sign up on the sheet in the office. See Quentin at Lot 217. Thanks.


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After unexpectedly losing Chandler Parsons to free agency, the Houston Rockets were supposed to take a step back from a season ago. They also lost Jeremy Lin and Omer Asik for nothing in their attempt to free up cap space to sign Chris Bosh, which ultimately failed when the power forward re-signed with the Miami Heat. The Rockets did manage to sign Trevor Ariza to replace Parsons, though, and that move has helped them stay undefeated through the first six games, making
Tweet of the Night: Congratulations For Peyton Manning From Around The NBA
As many fans often suggest, Sunday is a day for football. And, with the NBA's 2014-15 regular season yet to have started, many fans, including those within the association, have their eyes afixed on the entertainment that is the National Football League. The Sunday Night Football game between the Broncos and 49ers drew attention from many eyes around the NBA, among which included 13-time NBA champion and New York Knicks president of basketball operations Phil Jackson.
Five Things To Watch: Denver Nuggets
The Denver Nuggets head into the 2014-15 season with ambitious goals. The Nuggets are built around a young core that won a franchise-record 57 games only two seasons ago, only to be derailed by injuries and eliminated in the first round of the playoffs. That early exit precipitated the departure of their GM and coach. Last season, the injuries kept coming and the Nuggets missed the playoffs for the first time since 2003, the year they drafted Carmelo Anthony. The core is
Scotto: Jason Kidd Burns Brooklyn Bridge With Nets
Jason Kidd didn't just burn a bridge with the Nets. He basically set it ablaze with an entire gas station's fuel supply. Once groomed to be the face of the franchise, Kidd will now have all his images removed from Barclays Center – perhaps even his retired jersey hanging from the rafters.
Tweet of the Day: NBA Finals Game 1 Anticipation From Around the League
Game 1 of the 2014 NBA Finals between the Miami Heat and the San Antonio Spurs tips Thursday night at 9:00 PM. If you're looking forward to watching it in hopes of getting some exciting NBA action, you're not alone. After last year's Finals that featured two amazing finishes—Tony Parker's bank shot to secure a four-point victory in Game 1 or Ray Allen's three-point shot, perhaps the shot heard round the world, in Game 6 to force overtime, everyone is hoping for
SH Blog: Spurs prepared for Ibaka return
I recently moved to Ohio, a couple hours down the Turnpike from Cleveland, and a couple hours (but a more complicated drive) from Detroit. I'm not sure how this is going to affect my NBA allegiances. When I lived in Baltimore, the obvious choice was the Wizards, but sharing with Washington people goes against a lot of the things I believe in. In Halifax, the Raptors were the de facto local team, but they played halfway across the country, and
German League Decides On A Do-Over After Botched Call Decides Playoff Series
Credit: http://www.mhp-riesen-ludwigsburg.de/michael-stockton/ Can Adam Silver and the NBA learn a thing or two from the German League on how to handle blown calls that can decide the outcome of a series? One week after Doc Rivers, Chris Paul, Blake Griffin and Co. lost Game 5 of the Western Conference Semifinal after the referees botched what should have been a foul on Matt Barnes, the German League has decided to go in a different direction. MHP Riesen Ludwigsburg, a squad
SH Blog: Curry still stressed about firing of Jackson but likes Kerr, Sterling threatens to sue NBA and says he did nothing wrong
All along, Stephen Curry wanted the Golden State Warriors to keep Mark Jackson – a man he absolutely loves as a coach, a friend and a mentor in life. He blossomed into a borderline superstar in two seasons under Jackson and went to the playoffs both times after failing to do so in his first three seasons. There was simply too much drama surrounding Jackson and the front office, though, and the coach had to be fired against the wishes of


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Rebel councillor slams colleagues as residents head to polls
Last updated at 11:44, Thursday, 22 May 2014
A rebel Labour councillor has launched a scathing attack on his own colleagues – hours before a historic referendum.
Karl Connor claims Copeland council leader Elaine Woodburn, who is a fellow Labour Party member, and her executive, don't have the "right answers" and have failed to listen to others.
And he has accused some of his fellow councillors of being out of touch and thinking they are "above criticism" and "intellectually superior" to the people they represent.
But his comments have provoked a sharp response from Mrs Woodburn, who accused Mr Connor of pursuing a "negative" and "personalised" campaign in the run-up to today's vote.
Mr Connor wants an overhaul of the authority's executive, saying it should be made up of the "best councillors, from any party or none, who could deliver improvements and take the council forward".
Mr Connor, speaking in a personal capacity, said: "We don't need a safe pair of hands. We need ideas, we need energy and we need not to repeat our mistakes year after year."
The outspoken Egremont councillor's attack comes as people in the borough prepare to have their say on the way the council is structured.
A referendum is being held today on whether or not to replace Copeland's current leader and chief executive with an elected mayor.
Mr Connor revealed he would be voting in favour of an elected mayor and accused his party of failing to respond to public concerns about how the council is run.
He said: "To have people feel so angry at the decisions we'd taken and the way we've run their council should have made us think again.
"However, as we do with so many opportunities in Copeland, we've allowed the opportunity to be wasted.
"With every foul-mouthed rant in the street or local chip shop and every disparaging online post (from real or fake accounts) we've served only to prove correct the accusation that some of us as councillors are not connected to the views of the masses, that some of us think we are above criticism, and that a minority of us believe we are intellectually superior to the electorate."
Responding to the comments, Mrs Woodburn said: "The thing with a directly elected mayor that Karl doesn't seem to have grasped is that you'll still have 51 councillors – probably a lot of the same councillors.
"The pro mayor group have chosen to run their campaign in a very negative and personal way and Karl seems to have decided to do the same."
Mrs Woodburn said the current system was more democratic that the mayoral one, which she believes concentrates too much power into one pair of hands.
"If you get the wrong person, it could be a disaster," she said. "But whatever happens today the problems will still be here, including the £1.4 million that we will have to save from our budget next year."
First published at 11:34, Thursday, 22 May 2014
Published by http://www.newsandstar.co.uk
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text: United Nations DP/2008/11 Executive Board of the Distr.: General United Nations Development 16 November 2007 Programme and of the Original: English United Nations Population Fund First regular session 2008 21 to 28 January 2008, New York Item 6 of the provisional agenda UNIFEM Report on the UNIFEM cost recovery policy Summary The cost recovery policy of UNIFEM remains anchored in the harmonized principles commonly accepted by United Nations organizations. UNIFEM is cognizant of the fact that, following several years of policy implementation, there is a need to simplify its cost recovery policy in line with inter-organization harmonization efforts so as to increase the effectiveness of policy application. Specifically, the present report suggests that UNIFEM use a single rate of seven per cent to recover the variable indirect costs of new projects funded from third-party cost sharing and trust funds. Elements of a decision The Executive Board may wish to: (a) Welcome the engagement of UNIFEM in the efforts to harmonize its cost recovery policy among United Nations organizations for multi-donor trust funds, joint programmes, and joint offices; (b) Reiterate the need for UNIFEM to continue monitoring efforts to ensure that functions linked to the management of other resources are adequately funded without undue subsidization by regular resources; (c) Take note of the present report; endorse the policy elements contained herein with respect to the recovery of indirect and direct support costs; and, in particular, recommend that a general management support cost recovery rate of seven per cent be established for new third-party and trust fund contributions. I DP/2008/11 Contents Pages Chapter I. Background ...................................................................................................................... 3 II. Summary of current policy principles and practices.................................................................. 3 III. Policy harmonization ......................................................................................................... 5 IV. Policy reformulation and conclusions .................................................................................... 5 2 DP/2008/11 I. Background 1. This report is submitted in response to a request expressed by the Executive Board in decision 2007/23 for the United Nations Development Fund for Women (UNIFEM) to "carry out a review of its cost-recovery policy and to report to the Board at its January 2008 session". 2. In addition, during recent Executive Board discussions on the UNIFEM biennial support budget for 2008-2009 UNIFEM was asked to provide additional information on its cost recovery policy. Those discussions encouraged UNIFEM to harmonize its cost recovery policy with those commonly used by United Nations Development Group (UNDG) member organizations. 3. The present report comprises two main elements. First, it provides a summary of the existing policy and a record of its implementation. Second, it describes the rationale for, and recommends moving towards, a policy position harmonized with the UNDG member organizations. II. Summary of current policy principles and practices 4. As applied in UNIFEM (and among UNDG members and most other United Nations organizations), cost recovery is the charge levied on "other resources" (non- core) programme expenditures for the estimated incremental costs to UN IFEM associated with assuming the responsibility for managing the implementation of programmes funded through such resources. 5. The current policy is based on a harmonized set of principles and cost definitions common to United Nations organizations and endorsed by the Executive Board in its decision 2004/30 (see boxes 1 and 2). Box 1. Harmonized cost recovery principles 1. In a multi-funded organization (having regular and other resources), each source of funding should bear all attributable costs for the necessary management provided by the organization. 2. All costs can be classified as "direct", "fixed indirect" or "variable indirect" costs, based on the mandate and business model of each organization (see box 2). 3. While United Nations organizations have agreed on a common definition of cost categories, each organization must match its costs against the categories to make them meaningful. Cost recovery would generally apply to variable indirect costs. In organizations without "untied" contributions, all indirect costs must be recovered. 6. Harmonized cost definitions in particular, as summarized below, are highly relevant in the context of current UNIFEM cost recovery practices. Box 2. Cost classification – harmonized cost definitions Direct costs. Direct costs are all costs that are incurred for, and can be traced in full to, the activities, projects and programmes of an organization in fulfilment of its mandate. Included are the costs of project personnel, equipment, project premises, travel and any other inputs necessary to achieve the results and objectives established for programmes and projects. 3 I DP/2008/11 Fixed indirect costs. These are all costs incurred by the organization regardless of the scope and levels of its activities that cannot be traced unequivocally to specific activities, projects or programmes. These costs typically include the top management of an organization, its corporate costs, and statutory bodies not related to service provision. Variable indirect costs. Variable indirect costs are all costs incurred by the organization as a function and in support of its a ctivities, projects and programmes that cannot be traced unequivocally to specific activities, projects or programmes . These costs typically include services and administrative units, as well as their related system and operating costs. 7. In UNIFEM, cost recovery applies to the variable indirect and direct cost components. These are expressed as two distinct categories of programme support services, namely, General Management Support (GMS – indirect costs) and implementation support services (ISS – direct costs). 8. GMS encompasses general oversight and management functions of UN IFEM headquarters and subregional programme offices. These constitute variable indirect costs incurred by UNIFEM as a whole for specific services, such as, for example: (a) Project identification, formulation, and appraisal; (b) Determination of execution modality and local capacity assessment ; (c) Briefing and debriefing of project staff and consultants ; (d) General oversight and monitoring, including participation in project reviews; (e) Receipt, allocation and reporting to the donor of financial resources; (f) Policy advice and technical backstopping; (g) Knowledge management and transfer; and (h) Systems, information technology infrastructure, and branding, 9. Although the present report focuses specifically on the variable indirect costs incurred in providing GMS to UNIFEM programmes, it should be noted that it is the policy of UNIFEM to charge to projects all direct ISS costs (provided mainly by subregional programme offices). These include additional costs incurred for: (a) Payments; (b) Recruitment of staff; (c) Procurement of services and equipment; (d) Organization of training activities; (e) Travel authorization; and (f) Shipping. 10. The recovery of ISS presents unique implementation challenges related to "transactional" ISS, that is, implementation services traceable to specific transactions. Subregional programme offices are encouraged to identify in the design of projects all the necessary support elements, and to establish corresponding budget lines in the programme budgets for these direct costs, consistent with the harmonized cost definitions in box 2, above. 11. For third-party cost-sharing and trust funds, the current policy prescribes a rate in the range of 3 to 13 per cent on expenditure to recover both types of costs. The table opposite provides details of support costs recovered for administering cost- sharing and trust fund resources from 2004 to 2006 (in millions of dollars). 4 DP/2008/11 Description 2004 2005 2006 Programme expenditure 12.9 28.2 27.6 Contributions received 25.9 31.6 32.6 Amounts charged 1 2.1 2.3 Effective rate 7.8% 7.5% 8.3% III. Policy harmonization 12. The table above shows that UNIFEM co-financing resources have increased steadily over the period. While this growth has enabled UNIFEM to deliver high- quality development programmes, considerable costs are incurred to manage and administer those new contributions. 13. UNIFEM is committed to regularizing and harmonizing its cost recovery policy in line with recent UNDG decisions. UNIFEM therefore proposes to recover indirect costs for third-party cost sharing and trust fund contributions at a standard rate of 7 per cent. Subregional offices will identify all the necessary support elements in the design of projects, and will establish corresponding budget lines in the programme budgets for these direct costs, consistent with the harmonized cost definitions provided in box 2. 14. This approach has the advantage of being consistent with the UNDG organizations (UNDP, UNICEF, UNFPA and the World Health Organization have a 7 per cent recovery rate) and having a simple structure, which would reduce the time required for negotiating co-financing agreements, and would facilitate the subsequent recording and allocation of the amounts to global, regional and national programmes by the end of each year. 15. It should be noted that UNIFEM has been participating in various joint programmes with United Nations organizations where it has been using the 7 per cent rate for its cost recovery. 16. At the rate of 7 per cent, the amount recovered would appear to be slightly lower than may have been recovered applying the actual recovery percentages in 2004 to 2006. However, based on past growth and current indications it is expected that there will be considerable volume growth, which will result in increased opportunities for efficiency-driven economies of scale. IV. Policy reformulation and conclusions 17. Based on the foregoing, it is proposed that, as a general rule, all new "other resources" contributions received in the form of third-party cost-sharing and trust funds should be subject to a flat cost recovery rate of 7 per cent. 18. If endorsed, this proposed policy adjustment would be limited to trust-fund and third-party contributions received by the organization subsequent to its endorsement. It would be unrealistic to expect current agreements to be retrofitted and donors to agree to apply a GMS increase to programmes under implementation, or to contributions scheduled to be received as part of existing agreements . 5 I DP/2008/11 19. Finally, it has been argued that the volume of contribution should drive the rate at which support costs are charged, since economies of scale lead to efficiency and savings (recognizing the desirability of maintaining some degree of authority to grant exceptions to the 7 per cent flat rate rule). 20. UNIFEM proposes that some flexibility be retained, on a case-by-case basis, with the Executive Director to accommodate specific donor contributions where strategic priorities and/or partnership and harmonization goals are involved and where the volume of the contribution far exceeds the current norm. 6


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We want to take this opportunity to invite you to a special evangelistic seminar called "Abundant Life" held by Evangelist Narlon Edwards at the Advent Hope Seventh-day Adventist Church from Oct. 25 – Nov. 22, 2014 in Atlanta GA. Please invite family members and friends to come out to hear stirring messages on health, prophecy, last day events and, most importantly, how they can establish a victorious life through Jesus Christ! We want to see a true revival in Atlanta and you can help to be a part by your prayers and presence at these meetings.
The meetings will be held on Friday, Saturday, Sunday and Wednesday evenings beginning at 7:00PM nightly. Now is the time to get those whom you have been witnessing to, studying with or those who have fallen away from the Church to take their stand for Christ.
We are challenging all to come and bring a non-Adventist believer with you. Note:
Go ye therefore into the highways, and as many as ye shall find, bid to the marriage. So those servants went out into the highways, and gathered together all as many as they found, both bad and good: and the wedding was furnished with guests.
-Matthew 22:9,10
In addition, there will be nightly health nuggets, practical demonstrations and a free "Taste & See" cooking class on Sunday, Nov. 2 at 5:00PM.
May the Lord richly bless you as you continue to study His Word and prepare for His soon coming!
Advent Hope SDA Church is conveniently located at 5185 Peachtree-Dunwoody Rd., Atlanta, GA 30342.


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November 26, 2014
DENVER (AP) - Colorado Democrats have driven nails in the coffin of this year's illegal immigration crackdowns pushed by Republicans.
A Senate committee voted 3-2 Monday against two GOP-sponsored bills aimed at illegal immigrants.
One of the proposals would have required the Colorado Secretary of State to block voters when their citizenship is in doubt. The other measure would withhold some state funding from cities and towns that won't participate in a federal initiative to identify illegal immigrants through the use of fingerprints when they're arrested.
Colorado Republicans began this year's legislative session with an aggressive plan to crack down on illegal immigration, but most of their bills have failed.
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