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thanks for e spoilers lady zhuge...update us more...cant wait to watch this!!
thanks for e spoilers lady zhuge...update us more...cant wait to watch this!!
Last edited by sunnysnow; 06-04-07 at 02:18 PM.
There are no shortcuts to any place worth going.
Wise Fool
hahah thank goodness its florence vs GYY and not GYY vs Alyssia agan
anyway according to the last show i've seen yeah it seems that the Li family was forced to rebel lor... and li shi min was supposed to be in love with the princess no??
hm...look at these 2 pictures.... and see if you notice anything.
in the 2nd pic, the girl on gao yuan yuan's right (from our view its to her left) is wearing the exact same outfit that alyssa chia wore in the top picture. are they supposed to be sister river spirits, or tribeswomen or something. or are the costume department just recycling?
Hey, what is up with the costumes? They are so brief, way too much skin, and it is like punk rock mixed with high fashion or something like that. Who is Alyssia pairing up with? Can you guys point him out by posting a pix? Thanks.
Look at the first post of this thread. There's a pic of Alyssa and the guy she's paired up with.Originally Posted by mellon
So who is the main actress in this series?? Alyssia Chia, GYY or Florence?? Can we have more info. as in who ends up with who really exciting to know... Can't wait to get my hands on the series i heard only part 1 is out when is the full series out?? Anyone knows??
the girl wore the same outfit as alyssa is becoz that time when the director asked alyssa to be the female lead, she rejected it due to her tight schedule but she agreed to be a guest star in the show. So when she is the guest role, she wore that purple outfit. but after that, as someone in the forum mentioned earlier, Alyssa gets along very well with the cast. and after that hre schedule loosens and so the director gives her another new role called YiZi, where she wore in the 2nd pic.Originally Posted by wuxiagurl
I watched another couple of episodes of this series. Li Shi Min and Ruo Xi have met. Predictably, she was in a jam after running away from the palace, was being pursued by some hoodlums, and LSM came to her rescue. He's saved her a couple more times since then too and vice versa (). It's funny how LSM calls all the girls he saves or encounters "biao mei" (cousin). However, this particular "biao mei" is very different 'cause he's fallen head-over-heels in love with her. She's in love with him too. The situation now is that no one knows RX is a real princess and they think that she's just a poor candy seller named Shui Fen (her made-up alias) who is now a servant at Wei Zheng's place thanks to Yan Zhi's kindness. LSM has told his brother Li Jian Cheng that he's in love with SF, very ironically joked that she's even more beautiful than princess RX, and swore to marry her even if she's just an average citizen. LJC teasingly laughed back that how can LSM know this if he's never even seen RX before. Uh oh, yeah. Major messy love set-up here. And yes, Long Er has admitted that she likes LSM as well. Of course, none of these individuals have yet to tell the person of their heart's desire yet. Anyway, LJC went to talk to SF (totally unaware of her true identity) and attempted to buy her off (i.e., give her some money so she would leave town and LSM alone) because he assumed that she's just after his money and status.
I really like the opening and ending theme songs in this show, especially the ending duet. I've noticed a curious thing in the credits. The opening credits list Peter Ho as being a Taiwanese actor, but the ending credits list him as being an American one. Hmm.
Even though this series twists history quite a bit (punk LSM who hates to read/study; kungfu soccer; no reference to the other Li brothers), it is very entertaining so far. There is humor, action, drama, you name it. I like the cast chemistry too. I hope more people watch it soon!
Okay.... This spoiler posted is really confusing, maybe can someone answer me where can i get this series from (not online that is)... TY!
i heard from some taiwan and china alyssa's fans that although alyssa appears in every episode of the show, but the total time that she appears in the whole show is very little. sometimes, 5 mins, sometimes just a shot. some of them even said that alyssa's role in the show is actually quite redundant.
here is a short video clip of Alyssa's role in the show:
Just as I was wondering why this series only makes it seem like there were only 2 brothers in the Li family, brother 4 Li Yuan Ji showed up out of nowhere. He is one ruthless SOB.
Poor LSM and RX. Their romance has come to a painful halt (for now at least) once LSM found out that Shui Fen is really the princess who had already been betrothed to his brother LJC.
I believe Alyssa has appeared in every episode thus far, but she hasn't gotten a lot of screentime since the beginning compared to Peter and GYY. So far Alyssa's role in the show is being her usual playful and outgoing self, being a friend to RX and doing a lot of nice things for Wei Zheng because she is in wuv. Yes, wuv. He likes her too, but doesn't want to put her in danger because his job/position is too precarious. Apparently, he also has another girl back at home that he basically grew up with, but there hasn't been much detail about her yet. I like Bao Jian Feng and Alyssa as a couple. Both of them are very cute.
cool....so peter n gyy have met n r in love!!...the positive comments make me wanna watch it even more...y doesnt spore release it like now??
There are no shortcuts to any place worth going.
Wise Fool
Sunnysnow, i heard that yesaasia.com is already selling the first part of this series. However i have ask repeatedly when the whole series is coming out and nobody seems to want to answer my question. On the other hand, if you want to buy it in shops such as TS, i think you got to wait until the whole series is out. Anyway good luck
Last edited by Excelsior; 12-11-04 at 05:26 AM.
its not they dun wan to reply ur q but we dun really noe when the entire set released, i try poh kim ts and bluemax but none selling the 1st part of the series, oso the bt link is dead so i kinda screwedOriginally Posted by Excelsior
"He who wins people, prospers; he who loses them, fails. Your present plan should be to seek humans of high aims and farseeing views, and you can establish yourself firmly." Zhou Yu
Thanks a lot CSY5225, that was really comforting to know that someone can tell me why... By the way is there any rental shop you know of which rents "Miracle Healers"?Originally Posted by CSY5225
what exactly is this series about? i can't read chinese...lol
You can read a short premise of the story here, courtesy of yesasia.com.Originally Posted by icetea987
I can't wait 'til part II is released.
yahaha!! me three!!! can't wait to watched it!!!
Gackt-sama's eternal love slave
If you live in the U.S., the complete series is available at yesasia: http://us.yesasia.com/en/PrdDept.asp...c/version-all/


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August 8, 2011
Gerard Martinez USCFootball.com
As anticipated, Bellflower (Calif.) St. John Bosco four-star receiver Bryce Treggs committed to Cal last month. Last week, the unexpected happened when Treggs showed up to watch the first day of USC fall practice. ...More... To continue reading this article you must be a member. Sign Up Now for a FREE Trial
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You're watching...
Larry Elder on reconciling with his father after 10 years
Radio show host shares his story
Nov 25, 2012
Larry Elder
You're watching...
Radio show host shares his story
Nov 25, 2012
Larry Elder
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Well for most of -- -- -- time to enjoy with our families but for those who are estranged from family members.
You -- holidays can be tough.
Syndicated radio talk show host Larry Elder was bitter and angry toward his father.
Who he hadn't spoken to for ten years.
But all that changed.
Over an eight hour conversation when they finally got back together.
He writes about it in his new book your father dear son to lives.
Eight hours Larry Elder joins us now.
Larry -- -- your dad were estranged for ten years where want lawsuit that was so big because you're not even to talk to him for that length -- well governor thank you for having me my dad was a month report green he was one of the the first black Marines.
He grew up in the Jim Crow south didn't know who his biological father is demanding soldier was the man who -- in his life the longest.
None of which I knew until my dad and I sat down after not having spoken to each other for ten years.
We were fifty I was fifteen.
We had a fight over something relatively inconsequential in retrospect -- just talked to him for ten years I'm 25 years old I'm having difficulty sleeping I can't eat.
-- -- -- -- -- One -- just tell him how I felt.
I would like to say that I thought I could repair the relationship that was my goal at all Michael was sit down and call an SOB he would call on the name I think we have a five minute conversation at least -- get it off my chest.
Instead conversation lasted eight hours he went from being this mean SOB to this inspiration during that period of time I learned so many things about him I never knew.
When I unloaded on him all the things -- bothered me governor he said very quietly after I was done I was a better father to you than mine was to me.
My dad never -- word about his father and I found out all the things about he's upbringing in that conversation.
You wanted to make contact to get some stuff off your chest when you sat down with him for what turned out to be -- eight hour conversation.
Who broke the -- you -- him and started bringing a little.
Actual conversation into this rather than just the confrontation that you were expecting.
Out why I think I I did on the one who decided to to talk to him I lived in Ohio with the time my dad's in Los Angeles.
I didn't even tell him I was coming so I walked into the restaurant that he operated a little restaurant there with the janitor he worked two full time job the janitor.
When I was a kid he cook for famine in the weekend went to night school at night no human being ever worked that hard that's when -- -- -- so irritable.
You try going for hours of sleep for a couple of decades -- yet what kind of mood jury.
You add that up to all the stuff I found out about -- my dad said when he was a little boy.
Are in the country and -- Athens Georgia.
Thought that the woman who raised him with his mother some kid in the neighborhood informed him that was his grandmother he had a fight with the kid he goes home crying to the grandmother.
She sits down informs them that yes I'm not your mother -- your grandmother.
His mother kind of came in and out -- his life.
The mother had a series of boyfriend elder was the man who within the moms like the longest my dad came home from school when -- when -- was thirteen years old governor.
Had to fight with the -- boyfriend the moms -- with a boyfriend.
Through my dad the house he never returned thirteen years old on his own Jim Crow south.
Great Depression when unemployment was 50% for for black man.
When Larry what was the relations figured out like after you reconcile.
We went from being not -- -- there for ten years to becoming best of friends of anything I became even closer to my dad and I was with my mom my mom and I were very very close.
My dad became so sensitive and emotional.
And begin telling me things all about his life he never told any of us before.
And I understood why he was so irritable why he was so cold.
I did believe hard work wins together like what you put into it before you complain look into the mirror decide whether or not there's something else you could've done.
And no matter how hard you work sooner or later something bad is gonna happen how you react to that -- we'll tell me where the -- your mom and I raised the man.
And I said dad.
Not too much pressure.
-- Larry how much of your dad do you ever find.
Seeing in yourself.
A whole lot governor and -- more than I thought.
I told myself when I was a kid I was never gonna be like my father as an older I got more and more my friend said Larry you're just like your father hardworking.
I'm very -- -- my dad you know it always works out like that of the of the people that we focus on.
The ones we think we don't want to the ones we end up becoming like as we focus on animals absolutely.
Now Larry your dad passed away last year when you talk about those last months of his life and the relationship you had and and what.
What you feel like you will always have.
No matter whether your dad is here not of him.
Well my dad died shortly after finished the book and I would read passages to them he began having a little bit of dementia so was -- the follow that.
I don't make light of dementia but one of the good things about it is my -- -- -- -- -- sense of humor.
I had -- joked that he -- I could tell the joke over and over again he was still laugh at -- Gosh I wish I had a -- With -- and I started doing things together normal things you're getting -- haircut taking into the doctor.
I took him to see a movie called sling blade -- my -- always wanted to be next to a restroom when are we went anywhere forced particularly put him next to a restaurant.
He was so restless during the movie I thought it was because he had to use a restaurant and he turned and he said Larry let's leave.
He said the man in SlingPlayer reminded him of the man who abused him when he was a little boy and he couldn't take it anymore.
That's it one of the few times I saw my father cry.
In the midst of the holidays.
A lot of families are strange to -- people have some real deep hurts.
Give some advice to families who are estranged from may be a mother father or even a husband wife or son or daughter what they did is dark the relationship over I'm hoping dear father -- symbol will.
Give to -- the first is 7% of black kids today are born outside of wedlock.
50% Hispanic kids are 25% of white kids are what do you do when you have no male role model in the house.
My father had -- their role model in the house.
If anybody could have gone awry it's my dad my dad always believed -- raised by lower primate you should know the difference between right and wrong you should know the value of hard work.
And no matter how bad the cards are dealt it's -- you -- a moral duty to play -- of course to the best to your ability.
The second thing is you've never really know what's inside someone.
What's the downside in telling somebody how you really feel.
If it's up a relative a parent child father with the downside the worst that can happen as you can clarify your position.
The best that could happen -- you could realize that you misunderstood each other or had some sort of fight over something.
It usually is that -- yes well I say it's a powerful story Larry one that.
Really -- touch a lot of lives and this may be of great holiday season that brings people together I appreciate your being thank you very much governor thank you this book is --
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Located just 20 minutes from downtown Minneapolis, Excelsior, Minn., is a small city of 2,188 people. Excelsior spans just one square mile of land, but its personality and character are reflective of a much larger city. With a Walkscore of 75, this little town offers numerous amenities within walking distance of all residents' homes, as well as convenient access to Minneapolis via highway access and Light Rail service.
Excelsior was founded in 1853, marking the colonization of the Lake Minnetonka area. The area originally served as a resort town for wealthy businessmen and aristocrats. Steamboats began to proliferate beautiful Lake Minnetonka, while tourist attractions like the Excelsior Amusement Park began to attract out-of-towners. From the colonization of Excelsior came the communities of Wayzata, Minnetonka and Tonka Bay.
Those searching for Excelsior apartments for rent will come to enjoy the city's convenient walkability, access to Lake Minnetonka and outstanding city vibe. The area is known for its ability to draw visitors from the Twin Cities region.
Excelsior still revels in its historic roots, boasting a vibrant downtown, restored streetcar and steamboat tours, and a historic museum. Downtown Excelsior serves as the gathering place for this small city, attracting both locals and visitors to events like girls' nights out, the Excelsior farmers market, concerts in the park, "Art on the Lake" and more. The numerous stores in downtown Excelsior boast a customer service ideal reminiscent of simpler times, while walkable streets, accessible public transit and an urban vibe carry Excelsior into the future.
Although Excelsior is packed into one square mile of city space, it boasts beautiful natural spaces like parks and beaches. The Commons, a park that dates back to the origins of the city, spans 13 acres of recreation areas, picnic sites, a bathhouse, playgrounds, two beaches, boat docks and tennis courts. Additionally, residents can opt to participate in the city's community gardens, which are located in Excelsior Parkland.
Although Excelsior is not home to any major colleges or universities, numerous institutes of higher learning are located within commutable distance to Excelsior. Normandale Community College, Minneapolis Community and Technical College, Capella University, Hennepin Technical College, Walden University, Augsburg College and North Hennepin Community College are all located within 17 miles of Excelsior.
Because of its small land area, Excelsior generally serves as a bedroom community. According to city-data.com, the mean travel time to work for Excelsior residents is 22.2 minutes. Many residents work in either the Twin Cities themselves or one of the metro's larger suburbs. The top employers in Hennepin County are University of Minnesota, Thayer/Hidden Creek, Abbott Northwestern Hospital, Hennepin County, Fairview University Medical Center and Ameriprise Financial.
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Fearless predictions for PR in 2014 - Australian businesses stop being gloomy and start spending on communications again and the Coalition government actually starts communicating, creating a trickle-down effect that sees all PR people gainfully employed and the economy well and truly boosted.
Ha! Now you've had a chuckle, let's look at the real picture, keeping in mind these key questions: What are all the downsized journalists doing? What new avenues will digital media present? And how will multi-skilled PR newcomers shape their environment?
The healthcare industry is following in the footsteps of nonprofits, when it comes to putting social media to work for building community engagement and fostering better relationships.
For the first time, the Golden Target Awards have included a category for PR Agency of the Year, with 90% of entries coming from members of PRIA's Registered Consultancy Group members.
For a recent presentation at a corporate communications and PR conference, I polled my network of digital marketing and PR pros working client-side about the most pressing questions they're dealing with when it comes to integrating Marketing and Public Relations.
Businesses often make the mistake of thinking of PR and internet marketing as separate spheres of activity. Many businesses think having a PR team that deals with image crafting and responding to the public can sufficiently take care of their marketing needs, while internet marketers are perceived as toiling in the backroom writing code and poring over esoteric web analytics. In the internet age, this could not be further from the truth.
First let's clarify, an influencer for your brand is simply someone who talks about your brand and through their word of mouth speak, they generate action as opposed to simple awareness. For many brands, especially B2C, this influence happens offline.
Why do you turn on the television? Why do you open a magazine? Why do you read the newspaper, whether it is online or folded and crumpled on your coffee table? We want to be entertained, amused and educated and the reason you open the laptop, turn on the tablet or browse on the mobile, is that we are seeking information and it is called content.
Guest blogger: Tony Spencer-Smith is managing partner of the corporate editorial consultancy Express Editors (www.expresseditors.com). He is an experienced corporate writing trainer, an award-winning novelist and former Editor-in-Chief of Reader's Digest magazine. He trains regularly for PRIA and will be bringing his 'winnings words' to Adelaide on Tuesday, 10 December 2013.
It's pretty obvious that if you want people to watch, read or listen to your content, it needs to be interesting. Yet somewhere along the line many people in the communications field forget their audience. Instead, they take the safe, boring road. Read inside how to make the boring, creative.
Mid-level influencers, sometimes also referred to as the "power middle," remain an untapped resource for many brands. Their power lies in the realm of audience loyalty because if you can get these individuals in your network, they bring their entire audience with them.
Words have a wonderful power to influence others – if we know how to use them
By Tony Spencer-Smith
With outbound tactics peeling away and word of mouth dominating "what works," brands are itching to get product placement and reviews on the best blogs.
Nowadays every CEO is told they should be on Twitter, the company should be on Facebook and why aren't they using the latest social media trend? But what are the implications if you don't have the correct processes in place to deal with the outcomes?
After a magical few days, the curtain comes down on the 2013 PRIA National Conference in Adelaide. The high level content from the PR frontline has made it a memorable experience for the 250 strong gathering.
Day two arrives and #PRIA2013 is still trending on social media. Today we hear from Ketcum's CEO Rob Flaherty, US powerhouse Steve Crescenzo and we hear who has won at the National Golden Target Awards.
The pivotal role of crisis PR and communications - the lessons learned across the globe.
Yesterday the PR Institute of Australia (PRIA) hosted four separate events in Adelaide as a pre-cursor to the National PRIA Conference 2013
What has this to do with Public Relations? Well, there has been public outcry on multiple occasions when certain players have been drafted to an international squad before a contest, having been known to hold a passport from another country.
Hear more inside.
Sponsored content appears to be undergoing a renaissance. Called native advertising, brand journalism, or whatever, it is back in the conversation for marketers and PR professionals.
The PR industry has fully embraced social media as a communication tool to engage and create relationships with consumers. Sedge Beswick is ASOS's Global Social Media Manager overlooking ten social platforms that reach out to over 190 countries. Sedge gives some advice on strategies for engaging and interacting with customers online.
There is nothing that makes a Millennial break out into a cold sweat more than the thought of being chained to a desk for eight (or more) hours a day. It isn't that we aren't appreciative of the job, but how can we be expected to think "outside the box" when we're being asked to do all of our work inside of one? PR requires creativity, and it can be hard for anyone, especially Millennials who need constant challenges, to come up with an award-winning idea when our senses are being numbed by the soft glow of a desktop. It is this widespread rationale that will effectively end the 9-to-5 (or 9-to-9) that PR professionals are used to.
One of digital advertising's greatest strengths lies in measurement, but many clients have a difficult time understanding the bigger story of how digital media has actually impacted their business. This inspired me to share my philosophy about using data, combined with the five elements of storytelling, to empower clients to make important marketing decisions.
PRIA Victoria's Sports PR breakfast is less than a week away. Here's a further insight into the publics viewpoint around gambling in the lead up to next week's event.
I believe community management is the new PR. I'm not the first to say this. For several years, Shonali Burke has spoken about how the essence of PR is community. And if you think about traditional PR, it's been all about building and engaging a community – in this case media. Creating and alerting them to stories that (hopefully) matter to them.
With consumers already annoyed by Halloween's premature "creep" back into stores, far be it from me to even think about Valentine's Day. However, as an industry, it's never a bad time to reflect on all of the things there are to love about public relations.
Working in this industry teaches you many things. Most of the tidbits you pick up on your way through the jungles of public relations can also be applied to everyday life.
With PRIA Victoria's Sports PR breakfast only weeks away, conversation heats up with a history of instrumental elements in Sports PR. Click inside for more!
While I'm all for encouraging the youth of today to join my profession, there's just some people who should consider an alternative career.
Yes, Ja'mie has the skills to develop good relationships (just ask her principal), and no doubt she can put forward a convincing argument (ask her father), however PR is more than talking and persuading.
If you work in marketing communications, every day can be exciting, challenging and somewhat scary because the landscape is evolving so quickly and what used to work really well not too long ago, doesn't seem to anymore.
The Hunter Institute of Mental Health (HIMH) would like to inform you about an evaluation study we are running that investigates newly graduated public relations practitioners. The purpose of the evaluation is to gather information about the exposure graduates have had to training around the media portrayal of sensitive health-related issues during their undergraduate studies.
As media has changed, so has marketing and communications. The most significant change currently in brand communications is content marketing, where brands engage audiences through traditional journalism techniques—they tell interesting and relevant stories that readers like.
It was way back in mid 1997 that management guru and best-selling author Tom Peters first put the concept of personal branding on the map with a cover story for Fast Company magazine entitled 'A Brand Called You'.
With PRIA Victoria's 'Spot the PR in Sports' leadership breakfast looming, we hear from upcoming blogger, Nathan Jones on the latest trials and tribulations of the sports industry.
Some 40% of social media users have made purchases online, or in stores after interacting with content on social networks. This according to a study by the Vancouver-headquartered Vision Critical titled: How Social Media Drives Your Customers' Purchasing Decisions.
We're excited to announce today we're launching a search to find the first official PRIA National Conference blogger.
How not-for-profits deter donors on social media.
Years ago I had a mentor that was ruthless about meetings and time. The deal was this: If you want me to mentor you (me), then you commit to a time every week without excuse. Don't be late. Not even a minute late. I'll do the same.
PR expert to address Geelong PR conference.
The PR industry could use an image makeover itself, believes Deakin University's Associate Professor Kristin Demetrious, Course Director of the Bachelor of Arts (Public Relations) and Associate Head of School (International and Partnerships).
Search engine optimisation is a big part of my business. Its an area we can help clients improve quickly for long lasting results. Unfortunately its also a practice that is rampant with cowboys and snake oil salesmen, most of whom are still employing outdated SEO techniques that either don't work or could even punish their clients.
Social influencers are possibly digital marketing's most underutilised resource.
Social media has become an invaluable marketing and communications asset for many organisations over the last few years but it also represents yet another task for marketers and business owners to cram into their already busy schedule. And there are now quite a few social networks that can't be ignored, so it can been seen as quite a burden.
Since its foundation three years ago, Peazie has become one of the worlds most intuitive and flexible social media marketing agencies. Partnering with over 180 high-profile brands and the world's savviest agency networks, Peazie has published over 2,000 campaigns and has on average, increased engagement on their clients' Facebook pages by 40-60%.
When it comes to selling online, not all social media platforms are created equal.
Social Diary recently entered into a sponsorship arrangement with Waterfront, one of Australia's leading celebrity sourcing agencies working with big brands, big stars and PRs. It occurred to me that many PRs may not know the benefits of using a celebrity specialist, so I had a chat with Director Sean Pickwell about the nuts & bolts of it all.
From Kenneth Cole's tweet during Arab Spring to the recent YouTube video of a Golden Corral chef featuring meat behind a dumpster, the Web is littered with branded stories of woe. Social media has quickly become the place to wait and watch for a brand to make a mistake and come under fire. The news cycle has shrunk to 140 characters or a six second Vine video and when news anchors readily read tweets and comments from Facebook it can quickly fan the flames.
You know that saying about not getting a second chance to make a good first impression when you meet someone?
Well, when you're communicating with someone, especially if it's electronically or by phone, you get even less slack—particularly when it's for work. That's when lost opportunities can have bottom-line consequences.
In 2013, brands are posting an average of 36 times per month on Facebook. Over a year that adds up to 432 posts. That's a lot of content. With the average Facebook user liking 40 pages each, they're now seeing a whopping 1440 updates every month (source). A solid social strategy will help you jump out of the murky newsfeed pond, but strategy is only half the battle. What we really need to talk about is quality.
For too long, return-on-investment (ROI) calculations on the use of social media has been ignored or avoided. Either deemed 'too difficult' or 'not necessary', time and money has been sunk into social media presences without a precise understanding of the costs and revenues of doing so.
Learning how to present your brand and leverage your brand identity with your customers are two of the keys to growing your business.
Professor Shirley Randell, Managing Director of SRIA Rwanda Ltd, talks social, digital, technology and all things communication.
Gerry McCusker talks social, digital, technology and all things communication.
Calling Victorian student PRIA members! Report it Right for $5000 in prizes & chance to be published! www.dhs.vic.gov.au/reportitright #reportitright
Your reputation is just as important today as it was in high school.
Except a hit to your brand's reputation today will do more than hurt your social standing—it will hurt your bottom line.
Guest blogging continues to be a major tactic for both PR and SEO. In theory it can help you grow brand awareness, reach new audiences and build backlinks. But just like any tactic, you want to know and understand the real, tangible impact it has had on your business. So how can you measure the effectiveness of your guest posting campaign?
Last week's tragic Washington Navy Yard massacre was another in a string of horrific shootings endemic in the US.
But what set this shooting tragedy apart from all the others was the way media covered it, and the lessons this holds for crisis communications in the digital age.
Revamped PRIA Golden Target Awards announced at last week's Communications Gala Night held at the Royce Hotel in Melbourne.
There's a reason why the outcome of good old fashioned media relations is called "earned media." It's earned. It's not paid or given.
Earned media means we cannot choose the timing, space, presentation or language. If those are the things you are looking for…go see the advertising folks. Bring your checkbook.
College can be an exciting and overwhelming experience. Many students embrace the newfound freedom, social life, and the challenges of academic endeavors.
However, few students understand how quickly the college experience will turn into a job hunt. Many students regret not using the college years to build the credentials needed for career success.
My last post, highlighting three findings coming out of my PhD research on social media in the Not-For-Profit sector, struck a chord with practitioners in Australia and abroad. It was clear that many organisations are stretched to the limit and are finding social media an arduous task to be completed on top of an already heavy workload.
Catharine Lumby, Professor at Macquarie University, talks social, digital, technology and all things communication.
Raising your prices? Cutting services? Not giving out staff bonuses this year? Putting an employee on probation?
No one wants to deliver this kind of unwelcome news—or receive. But sometimes it's a necessary evil of doing business, and you're the unfortunate soul who has to bear the burden. Here are five tips to mitigate the drama:
It's no secret that stupid and illegal social media activity can cost people their jobs.
The latest they-did-what? examples feature an automobile repair shop employee using Twitter to find a pot dealer and a daycare employee ridiculing toddlers via Instagram. Both were fired.
Naomi Simson, founder of RedBalloon, talks social, digital, technology and all things communication.
Fast-forward to 2013, a digital age where consumers have direct access and can 'talk' directly to celebrities from around the world using social media. With this parting of barriers, have consumers desensitised from 'celeb factor' and is it no longer as effective as it used to be to engage a celebrity brand ambassador?
When agencies and clients work together to a common brief, anything is possible. Clever strategies become obvious and the most creative PR ideas flow effortlessly. It's what makes your PR career a joy.
Looking for a job in public relations or know someone who is in the market?
As college grads dig deep into fall job hunting, it's a good time to think of how you're going to differentiate yourself to land that great PR job at the agency or company.
Google recently introduced a new feature on some of its search pages that spells big changes in the way companies manage their online reputations and public relations strategies.
Andrew Edwards, Assist Commissioner for NSW SES talks social, digital, technology and all things communication.
Just as in our personal lives, some work relationships are solid and enduring; others simply aren't.
Unfortunately, we can't always control whom we work with, and those relationships that become destructive can leave you feeling flat, anxious, and negative. Whether it's with clients, suppliers, colleagues, or staff, how do we achieve cohesive relationships?
Jay Walsh, Senior Director Communications of the Wikimedia Foundation talks social, digital, technology and all things communication.
The absurd tale of a Dog and a Diplomat has set tongues wagging and created an embarrassing international incident.
The reputational damage is huge, both to Australia and the diplomat in question. All of which would have been avoided if the diplomat had sought professional advice. There are no secrets in the age of Google so every action must be viewed through the lens of a voracious social media.
SEO is a confusing subject for many business owners, myself included. Having your website on the first page of search engine results can make a big difference to your business success, but how do you get there?
That fake Twitter handle won't protect you from the long arm of the law now our legal system has finally caught up with social media.
If you've ever managed a social media crisis, you know that it can be an all-consuming experience.
I know people who are paying as much $10,000 a month to a PR firm and getting very little out of it. And that's sad, because PR–getting positive media coverage–isn't all that difficult. Here's how it's done.
Much like any face-to-face contact in business, how you compose an email speaks to your professionalism and personal image and should be handled attentively. Yet, in an age where people use email as a medium for business contact more than any other, many still don't understand the importance of email etiquette.
With businesses increasingly adopting all things 'digital', digital signage is set to be next. The technology aims to help businesses deliver marketing messages to consumers in a way that is engaging and easy to understand.
Why do so many people smother their prose in clouds of unnecessary words? Most would agree that writing simply is the best way to get their message across, but they find a sense of security in verbiage.
'Never in the history of marketing has so much been known by so many.'
You'll forgive the obvious pastiche of Churchill's famous speech. And at the risk of stretching the metaphor to breaking point, today's marketing melee can be likened to the Second World War's Battle of Britain.
Douglas Nicol shares his thoughts on technology, business and communication.
Creative solutions require knowledge, talent, time and most importantly, attention. The prolific output from exceptional talents like Mozart to Picasso would have been considerably diminished were it not for their ability to focus on a given problem for long periods of time.
Have you ever noticed that your Facebook News Feed is the digital equivalent to "It's a Wonderful Life?" Perhaps you've likened your Instagram stream to that of "Lifestyles of the Digital Rich and Internet Famous."
A Monash University thesis explores how not-for-profit organisations are using social media compared with what their donors, supporters and volunteers actually want.
A truly great company logo becomes synonymous with its identity. Think about the McDonald's golden arches, Apple's apple, Coca-Cola's cursive typeface, Nike's swoosh and all the other iconic brand images that you remember.
But what does a logo say about your company?
There's something every PR pro out there needs to hear. It's a message that seems obvious when you hear it but many forget it in their day to day work.
It may look easy, but it's not. Crafting that perfect press release can take hours. Now imagine this: you spend hours and you finally have it worded exactly the way you want it. You send it off and cross your fingers hoping to get some good coverage.
Every public relations professional has his/her own quirks and style when crafting a pitch to the media (as they should). With one's individuality, however, there should also be a method to the madness. Here are four tips that you should keep in mind while pitching:
Yianni Konstantopoulos, Social@Ogilvy talks social, digital, technology and all things communication.
Meetings make us stupid.
You've long suspected that, but research from Virginia Tech offers affirmation.
We've all heard our older, wiser mentors tell us that errors and failures are just a learning experience in disguise. But, boy is that the last thing you want to hear that when you're smack in the middle of a PR disaster!
The Public Relations Institute of Australia (PRIA) is hosting its first ever Not-for-Profit half-day Forum in Victoria on Friday, 6 September 2013 at the Arts Centre, Melbourne. Public Relations have increasingly been playing a more significant role in the not-for-profit sector. This conference will utilise half a day, looking into the role of public relations in the not-for-profit sector and also challenges faced while working in the area.
Sole traders in the PR Industry are popping up all over the place, practically every day. While I 100% whole-heartedly support entrepreneurial endeavour, there are many things to consider before taking the leap into PR biz world...
PR moves quickly. No one-day is the same, deadlines are always looming and clients (and managers) are always pushing for more.
Want better, more original ideas?
A good starting place is to consider what sort of mood you are in.
Twitter and Facebook are under fire for the role each platform plays in unknowingly tolerating flagrant hate-fueled, public-facing obscenity and outright threats.
In an ideal world, nascent PR pros and neophyte journalists should know how to do a variety of things before they walk across the stage and get their diplomas.
Invite your reader to want to know more. Stephen King wrote a great piece this week on the power and importance of first sentences. It's a great addition to King's library of knowledge about good writing, and it's worth remembering for journalists, copywriters and bloggers.
People like to talk about lessons PR pros can learn from dramatic films or animated classics, but what about comedies? There's plenty to learn from those, too.
Major League Baseball Commissioner Bud Selig told a reporter for SportsBusiness Journal that he's never sent an email and never will.
Shocking? Maybe. Though the 78-year-old Selig is certainly not the most tech-savvy business executive, he's also not the first to say he shuns email.
Essentially, personal branding is how we market ourselves. It seems farfetched to consider marketing ourselves as if we were a product, but guess what—you are a product, and a very unique one at that.
A well-written piece from a University of Wisconsin journalism major recently got me thinking: Are PR, marketing, and advertising the fallback plans for would-be journalists?
We're excited to introduce our second wave of interns to our PRIA Victorian office on Flinders Lane. Jerrenn Lam, Vanessa Tang and Rebecca Cunningham are settling in nicely to our Melbourne hub!
In public relations, managing clients, colleagues, media contacts and spokespeople are essential PR functions. As a fast-paced entrepreneurial industry, motivated young people may get promoted quickly. While agencies do an excellent job of building staffer knowledge in strategic or skills areas, many companies fail to provide adequate relationship management or leadership training. Overlooking this critical component of growth is a detriment to staff, clients and may impact individual professional performance or advancement.
In media, as in life, constant criticism and negativity won't win you any friends. It makes you look like a belligerent bully, so people tune out and don't hear your message.
Clive Palmer is media poison.
His behaviour in press conferences and attitude towards journalists hasn't won him many friends in the Fourth Estate. Given how important communicating with the public is, it's strong evidence that the Palmer United Party will go down like the original Titanic.
I've been infuriated lately.
I'm sick and tired of all the bad ideas and strategies I've heard from some of my clients and the clients of fellow publicists. I figured I would redirect my frustration by sharing with you the top 10 things anyone working with a publicist needs to understand.
Tired of being limited to the traditional online, offline, online/offline, and electronic marketing channels to disseminate your brand's message?
Don't worry. The next marketing medium is simply the one that no one has thought of yet. The one that was previously unheard of, taboo, ridiculous, silly, uncomfortable, or just plain stupid.
It's hardly a surprise that a handful of social-media users with huge followings can impact a whole lot. But the buck doesn't stop there.
Are you a social media department of one or few? With all the new Facebook tools, budding social networks and fast-paced Twitter chats, it can be hard to keep up with social media, much less achieve your desired goals.
But fear not, it is possible. Here are five strategies to keep you sane and savvy.
Snapchat has yet to show any signs of self-destructing. In fact, it's blowing up. Nielsen recently reported that Snapchat had more than 8 million unique users in May 2013 with adults on Nielsen's U.S. panel accessing the app on average 34 times that month. Snapchat now sees 200 million snaps exchanged per day, up from 60 million in February. According to my good friend Jennifer Van Grove at CNET, that places Snapchat in the league of the majors. Facebook for example,sees 350 million photo uploads per day.
Executing a successful PR campaign usually requires effort from several different people. You have writers, people responsible for media outreach, photographers, and a host of others involved in executing all the various tasks required to carry out your PR efforts. With so many hands on deck, it's often necessary or beneficial to hire freelancers to help on your projects.
Just imagine if these iconic brands chose to disregard the concept of product branding. That means no memorable taglines, logos, messaging, culture, engagement, appeal, visibility, partnerships, etc. Without a solid brand, you lose visibility and become overlooked. Given our economic climate—12.8 million Americans unemployed, 1.5 million jobless college grads—you probably thought of our job market. you can't afford to go unnoticed.
Robert (Bob) Howard was a long-time PR practitioner who worked for a number of Melbourne-based PR companies including Nielson McCarthy (later Nielson McCarthy Macfarlane) and International Public Relations (IPR). Bob sadly passed away due to complications arising from his dementia on Saturday morning at the age of 87.
PRIA members past and present might remember Bob (who retired in the 1990s) and Bob's son Marc would like to pass along the details of his memorial service this Friday, 19 July 2013. It will be held at Le Pine Funeral Directors on Burke Rd Camberwell this Friday at midday after a private family burial earlier in the day.
Please stop saying newspapers are dead. They're dying, but they're not dead.
Even after years of layoffs, size reductions, page slashing, photo staff firing, and general ineptness and inability to adapt to these digital times, newspapers are not quite dead. So, can we please stop saying newspapers are dead?
The most unpredictable moments in media training occur when participants are in the interview hot seat and we start firing challenging, left-field questions at them. I suppose it's human nature to want to attack when you're being provoked or interrupted, and everyone has that right.
It's one of the most asked questions in my media training sessions: "Should I ever freeze a reporter out?" When I hear that, I immediately think of a scene out of The Godfather or Fatal Attraction, complete with horse's heads and boiled bunnies. I imagine my clients suddenly appearing as caped crusaders, known by names like "The Wronged Spokespersons," who exact their revenge on unfair journalists by "rubbing them out". Freezing out a reporter is a dramatic step, and it often backfires. After all, don't you think a company is guilty when a newscaster says, "We contacted representatives from the Huge Corporation, and they refused to return our calls?" So before making a decision to blacklist a reporter, here are some remedies that may solve your problem:
Someone might say something to you during a speech. If you're in the proper mindset, it can lead you to better communication of your message and greater rapport with your audience.
What Facebook hashtags will mean for marketers (eventually)?
The short answer: Nothing. Yet.
That's because the darn things aren't even rolling out to all users for a while
There are numerous ways to irritate and annoy people in real life. But in the online world, blogging started as a place to speak your mind. Now social media has become the top "flame war" playground.
Every brand with a Twitter account wants retweets. And all Twitter users—whether they'll admit it or not—also really want retweets. But how do you get the masses to press that magical "retweet" button?
Whether tweeting as yourself or from a brand account, there are certain guidelines—let's call them rules of the road—by which we all must abide. When people don't follow proper Twitter etiquette, we all cringe, it's awkward, everyone feels deflated, and you just look unenlightened.
PR and marketing departments have faced a number of significant changes in recent years.
Bloggers have shaken up the media landscape; consumer skepticism has driven brands to be more innovative; and social media has forced companies to reach a new level of transparency.
PR is a stressful industry, but some moments are clearly more "sweat worthy" than others. It's these moments, though, that really keep PR pros on their feet and teach invaluable lessons.
As Nick says, "Any time I get a chance to see a legendary performer like Jagger, I jump at it, because it's a chance to learn stagecraft useful for public speakers."
No matter what business you're in, if you start fresh, you find yourself swimming in the sea of competition, slowly drowning, and without proper planning and calculating, you are bound to go bankrupt, or something like that. In the 21st century, business opportunities are endless, and it is very easy to get caught up in things you cannot handle. That is why you should be careful. The plan is to build a brand – something that will be recognizable to a lot of people. However, the process of building a brand is long and hard, and you will need a sufficient amount of nothing else but luck. But there are ways to improve your odds and one of them is most certainly – public relations.
Most people remember "Black Swan" for Natalie Portman's Oscar-winning performance, but the movie has a farther-reaching legacy for the hardworking unpaid interns of the world.
From specific association networks to broad business groups, there are so many opportunities for business owners to network, but does networking actually work?
noun /ˌkrē-āˈtivitē/
The use of the imagination or original ideas, esp. in the production of an artistic work
I love to write posts about creative ideas. And creative ideas are hard to find. Go ahead — search for creative PR. You'll have to dig deep to find good ideas.
Election Day is less than five months away so I thought I'd take a look at some of the techniques our leaders are using to position themselves.
When Julia Gillard called the election she also unveiled Julia 3.0, the latest "real real Julia". She chose a slightly richer hair colour and some serious eyewear – the subtlest weapon in her battle for Australia's hearts, minds and votes.
When I asked my brainiacs' circle if marketing automation was cheating, their responses ranged from:
"Why would it be?"
"It's a non-issue."
"It's smart marketing."
"Maybe it's slightly creepy."
At the same time, the question does come up. A lot.
So let's see, when is marketing automation smart, and when do we run the risk of going too far?
In the vicious public debate over Coal Seam Gas the battlelines have been clearly drawn between resource security and the environment. The stakes are high and it's a fight to the death for the hearts and minds of the Australian people. But while our attention has been focussed on this critical battle, we've overlooked the war raging under our noses. The death match going on between traditional media and social media.
Thought leadership, like Fitness and Work-Life balance, is a great idea. Everyone extols its virtues, most senior executives vow to take it up soon, but very few people actually do it.
After 15 years in this biz I've read literally thousands of CVs. And admittedly, chucked a fair few straight in the bin after the first paragraph. Last week Juliet of Girl PR gave a job to a lass who produced a very creative online video, tailored specifically to what Juliet was looking for in this job ad. She literally hired her instantly...without even meeting. Click here for the CV and then click 'Read More' below for some general tips.
Have you been undercut lately by a competitor? Are you yourself, a rampant undercutter? With new sole traders and boutique agencies popping up practically every day competition is fiercer than ever. It appears an easy option is to slash your fees to secure the biz...but at what cost to our industry?
Sole traders in the PR Industry are popping up all over the place, practically every day. While I 100% whole-heartedly support entrepreneurial endeavour, there are many things to consider before taking the leap into PR biz world...
Epicurious's Twitter transgression in the wake of the Boston Marathon bombing has been well-documented. Most reports addressed the outrage over the tweets, the initial tepid apology and the subsequent unequivocal mea culpa. Most reports also chided the foodie site for failing to adhere to the best-practice of going silent during a highly sensitive time. Few, however, explored the motivation that led to the tweets in the first place.
How do you define engagement?
No matter how you define it, engagement is something that we most likely underestimate. Engagement symbolizes the touches that occur in various moments of truth and this should completely change not only how you engage someone in each moment but also how the inside of your company works with one another to make it frictionless and experiential.
Question: What is your #1 advice for social media strategists and managers?
Answer: Stop talking about social media
Many businesses harbor a wish to have their brand "go viral" on social media. There's an old saying to go with that: "Be careful what you wish for—you might get it."
Technology is ever changing. The world of social media goes through more cycles of ebb and flow everyday than we can imagine.
One minute, someone comes out saying social media is dead. The next minute, there's a news piece that social media is soaring. What is someone especially new to social media supposed to make out of it?
You've heard it all before. You do your research. You write the strategy. You set the goals and objectives. You train your community managers. You go live in two weeks.
For all the change attributable to social media, if there's been one overarching impact on PR professionals it's this: PR is not a profession, it's a lifestyle.
Earlier this week I noticed this tweet from Business Insider's Henry Blodget:
"RT @SullyCNBC: I've interviewed many successful people over the years. Many began with nothing. ALL shared one trait—optimism."
Ray LaMontagne's husky voice sings through my earbuds as I answer emails, update brand pages, and send meeting requests. It's just me, Ray, and my to-do list—and I'm crossing things off.
But not everyone can listen to music at work and still get stuff done. We asked PR Daily Facebook fans to weigh in on whether music distracts from work. The answers varied.
LinkedIn is the key social media platform for leading companies to build connections and network with other professionals.
But once you have built your connections, how do you maximise the opportunities of your new expansive network? Here are some ideas.
Here are 5 examples that you can use as inspiration to get people to book, buy or subscribe.
Here are seven creative PR and marketing ideas.
Are you ready for the one thing – the one trick – to get more engagement with your email marketing campaigns?
Below are five intimidating tactics reporters use to get information out of you – and five ways to defeat their cleverly-laid traps.
But despite the more convenient premise, a lot of bloggers still struggle with attracting an audience for their blogs. Well, to point you in the right direction, here are some of the biggest sins you should NOT be guilty of.
There's this guy. He's become very popular in the "social business" space. He annoys the crap out of me. He tweets nothing unique, mainly just quotes and platitudes of the type that are very retweetable. He writes nothing original, mainly just articles geared to appeal to the masses but without much actual substance.
Most of us are pretty good at recognising an extraordinary leader when we meet one. The millions of ordinary people who make great leaders have a high focus on practicalities, solutions and results.
It used to be you'd hire a PR firm and have them write a crisis plan that was then put in the drawer and revisited once a year. An online crisis plan wasn't even considered.
Now? Now a crisis can erupt in mere seconds if someone has a bad experience with your organization.
Excellent writing and communication skills, a passion for your brand, and thick skin are all musts when working in PR. As the industry evolves and becomes increasingly competitive, there are a few less-obvious skills that you should develop.
Managing your social media can be a difficult task. Using Hootsuite is one way of simplifying the process.
We have come up with the 'Seven Deadly Sins' of public relations! While you won't be eternally damned by breaking one of these rules, they are key PR rules to follow.
Here are five companies that aren't talked about quite as much when it comes to blogging–and how they're pulling the right strings when it comes to corporate blogging.
In today's competitive job market it's important to use every method possible when it comes to finding, applying for and then securing a new job.
Writing and creating from the "real" you is your voice. That can be daunting and exposing. Your internal conversations start the jabber…."What if I show a side of me that no one likes or thinks is stupid?"
"Don't sell past the close."
When we — you or me — secure an agreement, that's it, we're done. If we keep talking, we might just talk someone out of the deal or out of a story. Move out and get started.
Growing your Facebook "likes" are social media's version of building the traditional email subscribers list.
Facebook specialist Allfacebook.com states that for them Facebook fans are twice as effective as an email list. Their reasoning?…that email is now full of "spam" and 50% of all Facebook users log in every day.
If your business relies on the Internet—whether for making sales, providing clients with information, or as a marketing tool—then Google Analytics is for you.
As I was trolling the web for a topic for today's blog post, it occurred to me I haven't covered many tips or tools lately.
I hereby commit to change that.
Therefore, today I have created a list of 10 types of content you can use for your blog. When you have writer's block (cough, Lindsay Bell and Jason Konopinski, cough), you now have something to jog your brain.
Only communicators stand between civilization and a new Dark Age. But your quest starts with a taboo: Never write the 20 words that will bring down a curse on you, your communications and all mankind.
A question posed by a webinar participant really stuck in my mind. She asked if there was a place to find a PR checklist of important skills. I use my eight new PR practices as a checklist of both skills and new responsibilities. However, if I were hiring a "Universal PR professional" to guide strategic communications in 2013 and beyond, here are some of my best practice tips to shape that PR person's role:
With the ninth Women in PR Forum only days away, we wanted to begin the discussion now and highlight some excellent insights into creative female leaders.
Here's a great article from Nicole Tattersall on what it takes to be a creative female leader.
If you're like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because this is a PR blog, I thought I'd share what I believe to be the 30 PR experts you should follow on Twitter. Now, I'm sure there are many more who deserve to be on this list, so please leave a comment with your favorites.
Blogs can be a great addition to your business' PR strategy because they can help you to communicate with your target audience, share your stories and engage with others.
Here are some of our tips for creating a great blog for your business.
Social media has become an invaluable marketing and communications asset for many organisations over the last few years but it also represents yet another task for marketers and business owners to cram into their already busy schedule. And there are now quite a few social networks that can't be ignored, so it can been seen as quite a burden.
Why are so many of us addicted to "The Voice"? For me, it's not because I am constantly reminded of what a poor singer I am. I have my kids to remind me of that. Why I like "The Voice" over other reality shows has more to do with the mix of great singers, charismatic judges and weekly lessons in finding something nice to say over and over to countless strangers.
The competition is fierce. The economy is just now beginning to turn. You have to stand heads and shoulders taller than your peers to even get an interview.
Here are five tips to help new grads land their dream job.
Trends in digital communication change more often than London's weather (snowfall in April, in case you were wondering). My recent conversations with leading thinkers in communication and the social/digital workplace while producing Melcrum's Digital Communication Summit 2013 (taking place in the aforementioned city of fickle weather), have highlighted this very fact. So, here's my take on what's hotting up, and what's melting away in digital communication right now. I've also shared some anonymous quotes from those conversations. Do you think these ideas will stick? What would you add? As always, we're keen to hear your thoughts.
In business, social media is becoming a lot like email. Every company has it. In an Altimeter Group survey of 700 executives and social strategists fielded in late 2012, we found that 100 percent of participating enterprise organizations run to varying extents an active social media strategy. But unlike email, organizations haven't mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter.
One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they're starting out. One of the questions I often get asked is "what tips would you offer to get ahead in this field?"
As social channels grow it may be easy for PR pros to lull themselves into thinking that that press release has lost its luster.
Yet despite the ongoing proliferation in digital-media channels, press releases have not gone out of style.
The benefits of thought leadership manifested as opinion pieces published in the media include that it is opinion and not news reporting (so the necessity for factual accuracy is not a focus); it gives the writer greater control over how their thoughts are represented; it provides an increasingly resource-challenged media with valuable content; and its generally exclusive offering helps foster an enhanced relationship with a strategically valuable media outlet.
On social media pages, your profile pictures and cover photos are the first things most users will notice, so making a good impression is essential if you want to increase your customer base.
Social media is putting customer care teams on the frontline of public relations. How can PR teams prepare for incidents in this new environment? Matt Travers over at ServiceRage.com has some ideas.
Finding an employment is a bit like money — it takes employment to find employment.
There's a theory in PR employment that I've observed on both sides of the table as both a job seeker, and a hiring manger: the good PR people already have jobs. To find talent, employers have to poach from existing employers.
Still not sold on Vine, the six-second video montage service that's owned by Twitter? Even the U.S. Government is climbing aboard. Friendly terms of service were signed by the General Services Administration and Twitter last week cleared the way for U.S. agencies to post six-second Vine videos without fear of violating any rules, according to Mashable.
The only thing boring about content may well be the creator.
That was the message in a post on Copyblogger with a subtitle that read, "There are no boring topics, only boring content creators." Author Pratik Dholakiya next tackles the challenge of making coffee cups interesting.
Sole traders in the PR Industry are popping up all over the place, practically every day. While I 100% whole-heartedly support entrepreneurial endeavour, there are many things to consider before taking the leap into PR biz world.
If you're a PR pro then you probably pride yourself on being a good writer. But being a good writer is not the same thing as being a great PR writer who knows how to edge out the competition and connect with journalists, bloggers and consumers across all channels, including social media.
Below are six creative PR ideas, and the one aspect I'd like to highlight, is that almost all of these incorporate a blend of media. Even as the distinction between marketing and PR has grown blurry, so too has the distinction between paid and earned media.
E-mails are the most common document in the business world. Unfortunately, many e-mails are so poorly written that recipients must struggle to figure out why they're reading the e-mail and what they're supposed to do about it.
Here's a foolproof method to write e-mails that get the job done.
It often surprises the team at Recognition PR how frequently we line up a media interview, or the opportunity to write a by-lined article, only to have the spokespeople query the deadline and ask for extensions. Why, they wonder, does it need to be so soon?
The culture of working to excess has fallen out of favour with many employers. The new theory is that people increase productivity by working fresher rather than longer.
PR professionals are well aware of the importance of links earned in their coverage, right? In an SEO's world, a link from one site to the next is seen as a vote of confidence by search engines, and it's the basis for Google's Page Rank Algorithm. As PR Pro's, you value a link as a pipeline for referral traffic and possibly additional coverage and even sales. What I'd like to do, is present a few ways that PR pros can help the SEO's on your team, and in turn, help yourselves.
PRIA is delighted to announce ANZ as the major partner for the 2013 Women in PR Forum.
ANZ is one of the top 4 banks in Australia and operates in 32 markets globally. Throughout an 177-year history, ANZ is committed to building lasting partnerships with customers, shareholders and communities around the world.
The Women in PR Forum will take place over lunch on Friday, 3 May 2013 in the Melbourne Room at the Melbourne Convention and Exhibition Centre.
Professional networking website, LinkedIn, has just released their most viewed profiles within the Australian internet industry.
An astounding 80 percent of the country's five million working professionals are on LinkedIn.
According to LinkedIn, senior executives and entrepreneurs are leveraging the LinkedIn platform to boost their professional brand.
The Australian public's trust in the country's institutions - NGOs, business and government - continues to fall, according to the 2013 Edelman Trust Barometer research study.
What does this mean for companies and organisations?
Karl Gude, editor-in-residence, Michigan State University School of Journalism, is a fan of showing, not telling. Gude, who was the director of information graphics at Newsweek for 10 years, says that at their best, infographics can provide a structure for organizing, planning and studying information and revealing hidden relationships. At their worst, they are link bait.
Due to the speed with which technological progress is being made, today people access vast amounts of data and make online purchases using devices like the iPhone 5, Samsung Galaxy SIII and LG Optimus L9. Business owners now face two challenging questions: How are these advances changing the business-consumer relationship? And, how should my business react to these shifts?
Although SXSW runs through this weekend in Austin, Texas, scores of PR professionals have started to bolt after checking out the latest news and trends in technology, media and music—and, of course, have some fun while doing it—during the SXSW interactive sessions that took place this week.
In the last few years the festival has helped to put some now-household names on the map. For example, SXSW was the site of Foursquare's launch in 2009 and it was also where Twitter achieved a tremendous boost of popularity back in 2007.
Melissa Todisco, VP at Hunter PR, provided us with some boots-on-the-ground coverage from this year's gathering in the Lone Star State:
As a PR professional, you're probably called upon to write or edit synopses from time to time. Whether it's for a book, a movie, a play, a TV show or even a magazine article, boiling down a lengthy work into a paragraph or two can be a daunting task. The goal, of course, is to tell readers enough about the work to make them want to experience it for themselves—without giving away so much that they feel like they don't need to.
When your Facebook Page reaches a major milestone, whether it be 500, 5,000 or 5 million Likes or some other metric, it is a good time to reflect and ask yourself "what does that mean for my business?" Obviously that answer will vary based on each business, but here are some things to consider:
I'd like to say that when I launched Eclipse, I had a solid plan and steadily climbed the ladder of success. But most of you know me better than that. We broke a lot of the rules that the local SBA would have shared if we'd spent more time there.
I'm not advocating rule-breaking—anyone who mucks with proper grammar or punctuation knows that—but sometimes the rules get in your way. So here's Eclipse's spin on some rules for starting a business.
How does your message differ from your competitors? What motivates your customers? If you can't answer these questions, your brand is in danger.
If a survey of marketing and advertising executives by The Creative Group is to be believed, multitasking is great. More than half of the 500 executives surveyed said the practice somewhat or greatly improves productivity. Only about 16 percent said it hindered it.
Excellent public relations is nothing more than the application of common sense, creativity and kindness, with the latter characteristic relevant both to those an organisation is seeking to have a positive relationship with, as well as those people a PR professional interacts with and/or utlislies to help achieve the best possible result.
© Copyright 2013 Public Relations Institute of Australia (ACN 85066451732). All rights reserved.


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TO: All Potential StudentsFROM: GSU Office of Admission and the Department of Nursing
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Thank you very much. And thank you again for your interest in applying to GSU's Nursing Programs. Financial Aid and Transfer Information Financial Aid Transfer Information
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The best way to launch a new business is to begin with a business plan. The Internet has many websites that offer templates to setting one up. It seems like a complicated task, but it doesn't have to be. It is a beneficial process that begins with answering multiple detailed questions on basic startup issues. The nine main topic categories should be: business concept, personal resources and objectives, product or service, market description, sales and marketing, operation organization and costs, business development, budgets and financing.
Learn MoreCybersecurity is everyone's responsibility — and luckily it doesn't have to cost a fortune! Many of the steps you can take to help keep your small business safe from online fraudsters and identity thieves are based on common sense and knowledge of the serious threats that exist.
Learn MoreFraud is now so common that its occurrence is only remarkable in its extent. Fraud can be a catastrophic risk to any organization. If you fail to protect it appropriately, your vulnerability to fraud increases —and that's bad news for your company and your customers. The damages done by security breaches as a result of fraudulent acts can result in an average loss of hundreds of thousands of dollars – and potentially the loss of your business.
Learn MoreIf you're a new small business owner, no doubt you're dealing with a myriad of details every day. Few are more important than making estimated tax payments on a quarterly basis as required by the IRS and the treasury department in the state where you operate.
Learn MoreIf you currently own or operate a small business or serve small business clients, you should become familiar with a wonderful resource known as SBDCNet. This official National Information Clearinghouse of the U.S. Small Business Administration is funded in part by a Cooperative Agreement with the U.S. Small Business Administration and other sponsoring institutions.
Learn More© 2013 TransFirst. All Rights Reserved.
TransFirst, LLC is a registered ISO/MSP of:
Wells Fargo Bank, N.A., Walnut Creek, CA
Synovus Bank, Columbus, GA


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