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Kuo and his love of dogs…
Despite being around the team year-round, I still learn new things every day about our players. Just found out that Hong-Chih Kuo has four dogs here in LA and one back in Taiwan and that he recently took part in an SPCA event in Taiwan last week. The news release is below…seems like a natural fit for next year's Bark in the Park!
And don't forget, you can still vote for Kuo for Setup Man of the Year at MLB.com
Happy Thanksgiving to Dodger fans around the country…enjoy the time with your family and friends.
Taipei – Not only does Hong-Chih Kuo have the skills to be one of the few players that ultimately made it to the MLB, he's one of the few that has a true compassion for animal welfare. Back in Taiwan for just a few weeks, he spent time on a campaign for the Taiwan Society for the Prevention of Cruelty to Animals (TW SPCA), to speak up against animal cruelty. Kuo states that before moving to the states to play for the L.A. Dodgers, he saw many media reports of acts of violence towards animals and the devastating experiences of many of Taiwan's strays. This hits close to home as he has five dogs of his own; four in L.A. and one in his native home of Tainan. Kuo contacted the TW SPCA through his manager and voiced his desire to try and help improve animal welfare in Taiwan.
The SPCA is an international animal welfare group of independent organizations based in many countries around the world, such as: England, U.S.A, Canada, Australia, Hong Kong, Malaysia, and Singapore. The Taiwan SPCA was established in July of 2009 and has already applied to the Ministry of the Interior for NGO status. Taiwan SPCA's constitution, goals, and organizational structure are already being supported by many, including famous celebrities such as: Dee Hsu (Xiao S), Mavis & 100% Band, MC Hotdog, Machi, Wang Shao Wei, singer Alex Lee, and SBL basketball players whom have all filmed supportive messages and/or campaign messages for the Taiwan SPCA.
In Kuo's video campaign, he is portrayed as a defender of animals and is shown helping out strays. The concept came about when Kuo started asking the TW SPCA for information on cruelty cases in Taiwan. It showed his genuine interest in the matter and his aspiration to make a difference. On the day of the video shoot, Kuo also signed an endorsement letter for the Taiwan SPCA, hoping that others will join in on the fight against animal cruelty.
The Taiwan SPCA hopes that this video campaign can be shown across all media platforms to remind the public that Taiwan's animals still need our help. It shouldn't be a "out of sight, out of mind" kind of situation anymore. If anyone wishes to volunteer, adopt or foster an animal, or donate to TW SPCA's cause, please contact us at: email@example.com
43 Comments
Josh ? Thx for the info on Kuo! THESE are the types of tidbits and things on the players I?d like to see more of. As Dodger fans, we all know about the players on the field, but rarely do we get to see even a part of a player?s personal likes/dislikes/passions outside of baseball. Things like this on Kuo just help serve to get to know the player better as a person. As a fellow dog lover, I?d like to say thanks to Kuo for his personal efforts to help the lives of our four-legged friends.
Oh, and again, I like the Dodgers? coaching staff!!!
Thank You Josh and Thank You ITD Faithful for your fantastic banter and companionship about our beloved Dodgers. Happy Thanksgiving Everyone!!! Excelsior True Blue Believers!!!!!
Happy Thanksgiving to all of my ITD family. Bless you all.
Good Morning ITD readers and writers!!!!
Josh – thank you for all the updates, and thanks once again for allowing us this wonderful forum to share our opinions, stories and all the other things in between about the Dodgers and life itself. Happy Thanksgiving to you and everyone in the Dodger Organization.
Happy Thanksgiving to this fabulous ITD family. I hope you have a wonderful day of enjoying your family, friends and food of course. Best Wishes always.
80 Days until pitchers and catchers report 🙂
Happy Thanksgiving to my blogmates here. You are all a blessing!!!!
Happy Thanksgiving Y'all………..
I just had to stop by too wish all of you a Happy Thanksgiving!!
I hope you are all doing well and have an awesome day with whatever your plans are!!
Take care…
Happy Thanksgiving.
I've been silent lately, but hey, hey, what can I say?
Hope everyone's having a good one
A belated Happy Thanksgiving to everyone!
A very nice assessment of our fearless GM is given on MSTI. In fact, if you have the time, a nice breakdown of the entire 2010 team as well.
Going to be interesting to see who gets tendered and who doesn't here in a few days, then too the winter meetings. I'm almost certain though that in the end, Ned will panic and we'll have none other than Pathednik back in left and Theriot at second. We'll start with essentially the same team we ended with last season which ought to give us a leg-up in 2011 of catching the Snakes.
According to Dylan Hernandez, we agreed on a contract with Jon Garland.
Hi all…Hope you all had a wonderful Thanksgiving….I for one like the Garland signing…Innings eater and alot better then Padilla….My opinion….Lets get 'A' good bat now….Not Pods….Take care all
Hey hey, the band's all together.
If only we could get the issues at the top taken care of.
Of course, the "problem" is oblivious, so looks like we'll have to deal with it for a while.
The deficiency doesn't even come from the fact that the team was bought with a parking lot. Another Boston figure, Robert Kraft (or whatever the heck his name is), bought the New England Patriots with a Parking Lot.
He knows what it takes to win championships though.
Our owner doesn't care. Just content to keep the Dodgers just south of "vinegar strokes" range (a reference for those who watch FX's "The League"). A symptom of the owner growing up liking a team that was at best almost good enough over the course of his fandom. And he wants to make our team in that image.
Thank God Davey Lopes is here to school the youngsters on what Dodger Tradition means. That's the kind of soldier I want as General.
I for one am quite excited about the Garland signing. The juices are starting to flow for next season already – LOL!
Are you kidding me Garland is back in LA? Why didn't we resigned him for 2 years?
Garland signing is very nice…thought he was a stud last year for the Pods. Vicente, guess that means "ta ta." You pitched well for the Dodgers…you just couldn't stay healthy. Does this mean the Dodgers may actually acquire a REAL left fielder down the line? Ned, please don't undo the semi-good winter so far by throwing a menage a tois of Xavier Paul, Jamie Hoffman and Jay Gibbons at the problem. And what is it, five days until Russell Martin decision time?
For what it's woth, I'm also glad Garland is back.
I'm also very glad to have E smiling once again 🙂
Shad – team option for 2012 if Garland reaches 190 innings.
I actually like this signing – Jon's better than anything they trotted out there #5 last year and if he eats up his 190 innings, saves the bully that much more wear and tear.
My biggest hope for Little Joey is that he allows the starters to actually go 7+ innings. We all saw what an overused pen does for you the 2nd half of a season.
Well, if enchanted is happy about this signing, then it must be a good thing – lol!!!
I am glad to have Jon Garland back. I thought he really should have been part of 2009 post season, but Joe thought differently I guess. We have got a good starting rotation which is great. We added Eveland to the bullpen hopefully, which I think he will make a great middle/long relief if needed. With Jansen and hopefully a better than ever Broxton, we are back in pitching business for once.
Wow, E is impressed. I hope you have not lowered your standards! But I think this is a good move, especially for a back of the order spot. Ned does pull a lot of surprises.
Ned make E smile. E impressed.
Hello Gang!!! Hope you all had a great Thanksgiving!!! I'm OK with signing Garland for our 5 spot. It's been awhile since we have gone into a season with five established starters. Just don't take a step back by signing Theriot to play 2nd.
We need a catcher. I would work Martin out at 2nd base or 3rd if we don't non tender him(we should non tender him)!!! I would cut and run with Martin. Loney, eh, one more year and see what happens. I would trade Loney if we can get a proven power hitter at either 1st or Left Field.
LOL enchanted and lbirken!
Hey Jhall!!! It's great seeing you back in these parts :)) ……and I rather see a power left fielder than give up James, but I understand the thinking.
Good evening ITD boys and girls!
I didn?t even know we were on his radar, but I am very pleased with the Garland signing! Welcome back Jonny!!! Okay, I?m going to have to change that somehow. I want to give him his own nickname; not a different spelling of someone else? nickname. I know I call the other JB a lot, but I?d still like to give Garland his own, unique nickname. Any ideas?
Neddy, you surprise me. I really wasn?t expecting much from him this offseason, but so far so good. At least the rotation seems set. Still, it?s Black Friday and I?ll take it when I can. As it is, I can?t remember the last time we ever had our SP rotation set this early in the offseason. Let?s just keep this ball rolling and get the position players set soon too.
I don't think Martin has the range for 2nd base. As I recall he did play a little third base. However, it is not his defense that has us all concerned but his offense. It will be interesting to see what happens since the Dodgers, at least at the moment, don't seem to have a lot of good options within the organization.
Not talking about that I'm talking about him should've had a 2 years extension last year when we traded for him for Abreu but instead we let him go to the Padres.
Well they is always Andy LaRouche and his natural position was 2nd bases than we moved him to 3rd in the minor. Maybe Russ Mitchell can played 2nd bases.
It looks like Ned got us some Garland for Christmas!!
I'm good with the signing.
Now as others have said get a 2nd baseman, LF, and C and a little bully help and we'll be competitive.
I don't understand how we didn't even look into Uggla…
The Futures So Bright, It's in the ITD Kool-Aid
ITD and Dodger Lyrics
Seen by the masses
We have 2 fearless leader's, gas'n labels on the glasses
Things are going great, and the music makes it better
Frankie's running scared, afraid he won't he get paid
The futures so bright, it's in the ITD Kool-Aid
It's in the ITD Kool-Aid
We've got a song waitin, for any procrastination
3 million+ every year, wanting to cheer
Things are going great, and the music makes it better
Frankie's running scared, afraid he won't get paid
The futures so bright, it's in the ITD Kool-Aid
It's in the ITD Kool-Aid
Well were Dodger Blue obsessed, just read the lines
E's a free kin Bob Dylan, under the NedCo � sign
Things are going great, and the music makes it better
Frankie's running scared, afraid he won't get paid
The Futures so bright, it's in the ITD Kool-Aid
It's in the ITD Kool-Aid
ITD and Dodger Lyrics
Seen by the masses
We've got 2 fearless leaders, gas'n labels on the glasses
Things are going great and the music makes it better
Frankie's running scared, afraid he won't get paid
The futures so bright, it's in the ITD Kool-Aid
It's in the ITD Kool-Aid
It's in the ITD Kool-Aid
It's in the ITD Kool-Aid
Okay Neddy, if you can make this happen (all the while, sticking it to the gnats), I will continue to be impressed by your to-date off season moves?
That would be a pretty good move, CP.
Hey Trumom!
Like I said earlier, Neddy is surprising me. I don?t want to count my chickens before they?re hatched, but not only has Neddy been aggressive, but he hasn?t (so far) made his bone-head moves that convince no one and only serve to worsen the situation. But if signing Uribe to a 2 or 3 year deal would be a very good thing indeed. I would love to see his defensive prowess at 2B and transition to 3B for 2012. I just hope he stays healthy. The O-Dog was fun to watch defensively, but I was always holding my breath every time he dove for a ball for fear he?d jam that wrist again. This guy is a horse; I like that a lot. And I?d love NOTHING BETTER than to stick it to the gnats. I was reading some comments on Uribe and there are a lot of gnat fans that would be very sorry if Uribe would sign with another team; especially an NL West team! To me, that?s reason enough for the Dodgers to sign him!!!
And Trumom, take a look at the comments below that article. See what the gnat fans are saying now???
And I just noticed that our favorite pitchers Haeger and Miller are now with the Mariners?
I sure am having a lot of fun watching gnat fans wiggle and squirm at the prospect that Uribe may be wearing Dodger Blue in 2011! Well, I?ve got things to do, so I?ll catch up with y?all later?
Great song Dodger4life!!!!! :))
77 days until pitchers and catchers report, and it looks like we have quite the starting pitching staff showing up so far. I am liking the Eveland signing too. I think he will be a great long relief guy in case one of our starters just doesn't quite have his stuff that day.
The gnat fans I live with don't seem to be bothered by the Uribe rumor too much…….yet. I guess Panda has been given an ultamatum that if he doesn't come to spring training in shape, he is starting in AAA.
Hello…I like the Eveland signing to Nelly…I think he was a top prospect at one time? So far i am happy with what Ned is doing….Nice starting 5 and if he get's Uribe that would be good to….Stick it to the Gnats…Of course he could be just trying to drive up the price to…Who know's…Hope all of you are doing well….I'm coming out there April 1st and 2nd for the Dodger-Giants games…First time at Dodger stadium….Got tickets for the Laker game on the 3rd to 🙂
You are sure to have a great time Dodgerzona!!! I would love to go to Opening Day or at least day 2 (since it is Saturday), but we have to wait until the highschool schedule comes out to see what's what.
Next week is the winter meetings…My fav time of year…Take care all
I can't believe he's gone. I love watching those Naked Gun movie RIP Nielsen.
Happy 83rd Birthday Vin Scully! WE LOVE YOU!!!
Also, Happy birthday to Ross Porter who shares a birthday with Vin! I miss your trivias Ross!


text:
Lot 426: Reuben Haley
Lot 426: Reuben Haley
Designed c. 1928
Ruba Rombic
9.75" x 8" x 8"
Provenance: The Estate of Eudorah Moore, Pasadena, California
Estimate: $400 - $600
Price Realized: $937
Inventory Id: 12426
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Through her pioneering work for the Pasadena Art Museum (now the Norton Simon Museum), Eudorah Moore (1918-2013) organized groundbreaking exhibitions that introduced the world to California design. Her legacy began when she founded the Pasadena Art Alliance in 1954 where she soon became an instrumental figure in the arts and crafts community. She served as the curator and director of the California Design Programs of the Pasadena Art Museum, and was also the design curator from 1962-1977. Moore invited artists from every field of arts, crafts, and design, often incorporating recreational and outdoor activities such as playground sets and skateboards with Southern California's best art and design. The resulting exhibitions presented the textiles, tapestries, pottery, and furniture that comprised a distinctly Californian lifestyle. "She is one of the most important people in the history of California design," said Bill Stern, executive director of the Museum of California Design. "What was really extraordinary is that she had the ability to recognize what was important at the time it was being made." From 1978-1981, Moore served as the visual arts coordinator for the National Endowment for the Arts.
Nelson, Valerie J. "Eudorah Moore dies at 94; early ambassador for California design." LATimes.com. Los Angeles Times, 27 Apr. 2013. Web. 4 Apr. 2014.

subset: commoncrawl


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(CMT Offstage keeps a 24/7 watch on everything that's happening with country music artists behind the scenes and out of the spotlight.)
Zac Brown didn't call it a ribloaf. I just made that up. He calls it a boneless rib meatloaf. But whatever it is, you are going to want to make it for whatever kind of Super Bowl party you may be hosting or going to on Sunday (Feb. 3). Brown told CMT Radio this dish is the best thing he's ever eaten in his life. And since he's such a connoisseur of seriously good food, that means a lot. To make Brown's original recipe, you'll need baby back ribs, brown sugar and bacon. "I took a rack of baby back ribs, and I deboned them," he says about step one. "And we wrapped those in bacon and put some brown sugar in there with them and smoked it, and it was the best thing I've ever eaten in my life." Do you have a Super Bowl recipe that is the best thing you've ever eaten in your life? If so, bring it on. Because isn't the food (and the commercials) really why we all love the Super Bowl so much anyway?


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Debate Digest: Teacher-student friendships on Facebook, Law school, Balanced budget amendment, US debt ceiling deal.
Debate: Banning the confederate flag
From Debatepedia
(diff) ←Older revision | Current revision | Newer revision→ (diff)
Should the Confederate flag be banned?
This article is based on a Debatabase entry written by Alex Deane. Because this document can be modified by any registered user of this site, its contents should be cited with care.
Background and Context of Debate:
The American Civil War of 1861-65 saw three million men fight the only war to take place on American soil between Americans, with 600,000 casualties resulting from heavy fighting that featured the first appearance of the trench in modern warfare. The war occurred after the Democratic party lost control of the national government (particularly, the Senate) to the new Republican party, at a time of tremendous tension in American politics between those who wished the newly created states of the West to be 'slaveholding' (thus maintaining a balance between 'slave' and 'free' states in the Senate) and those that thought they should be 'free'. The secessionist southern states (in order of seccession) South Carolina, Mississippi, Georgia, Florida, Louisiana, Alabama, Texas, Virginia, Tennessee, Arkansas, North Carolina, Missouri and Kentucky, are represented by the thirteen stars on the Confederate flag. The Confederacy sought to establish its own government under President Jefferson Davis, at their capital of Richmond, Virginia. Though often militarily more sophisticated, the South – under the brilliant generalship of Robert E Lee – was worn down by the overwhelming advantages enjoyed by the North in personnel and industrial capacity. Surrender in 1865 was followed by a plethora of punitive measures against the 'slave' states, who were readmitted to the Union against the wishes of many of their citizens. The right to display the Confederate flag is an enormous issue in the Southern states of the USA, especially in schools. Thousands of students have been sent home from school because they've been wearing clothing displaying the Confederate 'battle flag;' many such incidents have resulted in legal disputes. The South Carolina case of Dr. Winston McCuen v. St. Joseph High School, involving a teacher sacked for refusing to remove the flag from the wall of his classroom and consequently neglecting to observe the Pledge of Allegience, has acted as a focal point for,[1]
You can click the pencil icon and edit What's a wiki?. Getting Started
Argument #1
The rebel flag's modern association with white supremacists makes it a flashpoint for racial confrontation: Many support the viewpoint of the National Association for the Advancement of Coloured People, who hold that it is unreasonable to ask African Americans not to react to someone wearing the rebel flag. To ask black people to respect a flag that was flown by a group whose political priority was their desire to totally subjugate and dehumanise them is unreasonable.[2]
It is a freedom of speech and expression right to bear the confederate flag: First Amendment rights are being trampled in the name of political correctness. This is one of the reasons why the American Civil Liberties Union opposes any plans to ban the practice. It is especially unreasonable when other flags - those of Iraq or Palestine, for example, highly contentious symbols themselves - are not subject to such bans. Furthermore, slaves were brought to the USA on ships sailing under the Stars and Stripes - there is no suggestion that that should be banned; rather, in many states the national flag is present by statutory requirement in every public building.[3]
You can click the pencil icon and edit, add arguments, supporting evidence, quotes, and links...here. What's a wiki?. Getting Started
Cultural value? Is there no positive symbolic and cultural value to the confederate flag?
The Confederate flag is inherently racist in its symbolism: Why should the Confederate flag be regarded any differently from the swastika? Those who fly it are proclaiming their support for racist principles that belong in the past.[4]
The Confederate flag has not been a consistent cultural fixture of the South: It did not enjoy renewed popularity until the civil rights era of the 1960s, when it became a symbol of opposition to the movement.[5]
The Confederate flag is an important symbol of Southern culture and solidarity: In a nation that encourages minorities to celebrate their own cultures more and more, to demand a cessation of such celebration regarding the culture of the South (of which this is the most vivid symbol) is little short of perverse. The Confederate flag forms a significant element of several state flags, Georgia's being a prominent example. As such it means more than Confederacy of the past - it also means pride in the south of the present. Slavery ended nearly 150 years ago; the flag means something very different to the people that proudly display it now. A comparison with Nazism is both repulsive and unfair.[6]
In schools: Are there reasons within the school environment to ban the confederate flag?
Schools should be able to outlaw this flag just as they might ban gang colours or miniskirts: all are disruptive to the school learning environment. The mass production of clothing aimed at the student market by companies like Dixie Outfitters exploits bad feelings amongst ethnic groups and encourages clashes between them.[7]
Regional pride in one's own community has value as compared to the other banned practices in schools under discussion: This is very different from the other 'disruptive' influences identified here. They have no positive contribution. On the other hand, pride in one's region is a legitimate, even laudable passion. This is an attempt to refute Southern heritage; it shouldn't be allowed in schools or anywhere else. In 1969 the U.S. Supreme Court ruled in Tinker v. Des Moines Independent Community School District that school officials could not prohibit students from wearing black armbands to protest the Vietnam War - why can't students show their support for their home?[8]
Argument #4
Those who wish to flaunt the Confederate flag in public are backward-looking, rejecting the diversity and dynamism of the "new South" that has developed since the civil rights era: By persistently promoting a divisive symbol, they undermine continuing efforts at integration and generate negative views of the South in the rest of the nation and internationally, reducing investment and prosperity.[9]
It is discriminatory to ban Confederate symbols because they do not fit in with some people's views of what the South should be like: Southerners who respect their Confederate heritage and wish to preserve traditional ways are now an embattled group, assaulted by politically correct liberals and others who want to publicise their own minority rights agenda. If we value diversity and respect each other's cultures, why should that of the old South be uniquely singled out for attack? If others did not claim to be offended by traditional symbols, then there would be no negative publicity.[10]
In legislation, policy, and the real world:
See also on Debatepedia:
External links and resources:


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Language: PHP
Highlight Mode: PHP
Last Modified: February 27th, 2009
Description: Highlight words in a string.
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RETURN $haystack;
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Here's a simple recipe for ecommerce success: Start narrow and grow wide.
The truth is, if you don't know what separates your product from the competition, then your customers definitely can't tell the difference either—and that means you need to define a niche market for your business.
What is a niche market?
A niche market is a smaller segment of a larger market. Specific products often focus on niche markets, satisfying narrow demands around features, pricing, quality, and availability, in order to differentiate from the competition and more precisely target a group of ideal customers.
It's no understatement to say specialization is at the heart of kickstarting a sustainable, successful, and scalable business. Whether you're trying to get your online store off the ground or you're still looking for the perfect idea, carving out a unique niche for your business is the key to growing your customer base.
Specializing doesn't just mean understanding your strengths either. It means understanding who your customers are and how your business can better serve them. You need to be able to connect with your audience on a personal level, so that you can focus on turning them into a team of dedicated followers who will push your business forward.
Once you've discovered your niche and won over your core audience, you'll be able to redirect your efforts towards reaching wider audiences and growing your business.
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The benefits of niche marketing
Not only does niche marketing help you get a leg up on the competition by setting you apart from the pack, but it also brings with it a valuable set of benefits that might make it the right fit for growing your business:
- It's less competitive: the smaller your target market is, the less competition there will be for the same audience. Try to narrow down your niche as much as possible to make connecting with your audience even easier.
- It's more affordable: with niche marketing, you can get more bang for your buck and save on your marketing campaigns. Since your audience will be smaller and easier to target, you won't have to spend nearly as much money testing out messaging and tactics.
- Your customers are more loyal: niche marketing is all about nurturing a base of true believers. These hardcore fans will make up the backbone of your business. Niche customers will trust that you have their best interests at heart since you understand them more than the competition.
- Your audience is easier to target: when you run a niche business, you'll get to know your customers inside-and-out. Having a very specific audience in mind makes targeting your marketing campaigns simple and straightforward.
The ingredients of a successful niche marketing campaign
There's a common myth that crafting a successful niche marketing campaign is all about finding as small of an audience as possible and then creating a strategy that only serves that audience.
In reality, the secret to building an effective campaign is uncovering an underserved niche market and then creating a strategy that makes everyone want to be a part of that niche. It's about creating a vision of your ideal customer and then motivating your audience to take ownership over that identity for themselves.
A niche isn't just a small slice of the pie—it's a big dream. A good niche marketing campaign needs to get people excited and make them feel like they belong to something larger than themselves.
You need to not only speak to your ideal customers, but also activate the members of your audience who might not realize that they're your ideal customers yet.
1. Exclusivity
Niche marketing is all about providing an audience—especially one that might feel ignored or undervalued—with a sense of identity and belonging.
For an example of this, let's take a look at one of the biggest brands out there: Budweiser. In their recent #NotBackingDown Super Bowl ad, Budweiser gave niche marketing a shot by carving out an identity for their core audience that encourages them to feel good about choosing Bud over craft beer.
This campaign capitalizes on the feelings of frustration and marginalization that fans of big beer brands may have been feeling in the face of craft beer's rising popularity. By focusing on what Budweiser isn't ("Not Small", "Not A Hobby", "Not Sipped"), customers are given an identity that pits them directly against craft beer lovers.
If you do x, then you definitely aren't a part of our group.
This "Us vs. Them" mentalityis a powerful psychological trigger known as the Social Identity Theory.
Budweiser is not for everyone and they're proud of it. When you separate your audience into an in-group and an out-group, you give those that fit into the in-group a sense of purpose and you make everyone else worry that they're being left out.
By discriminating against the out-group, the in-group boosts their sense of self-esteem and belonging. This process gives the in-group a social identity; a means of identifying themselves in contrast to the world around them.
When you're building your niche marketing campaign, it's effective to contrast your target audience with another group to emphasize that not only are they different, but they should be proud of being different.
Niche markets have often been ignored by other businesses and you need to emphasize the resilience and uniqueness that make them special.
2. Storytelling
To build a successful niche marketing campaign, you need to sell more than just a product, you need to sell a lifestyle. Telling a compelling story about your brand is one of the best ways to showcase exactly why your product is the perfect fit for your customers' lives.
Sole Bicycles, a single speed and fixed gear bicycle retailer, has done a fantastic job of carefully crafting an aspirational story around their products.
A quick trip to the aptly-named Story section on their website is the best jump-off point for taking a look at how they market their bikes as part of a larger lifestyle, rather than just transportation.
"Your bicycle should be live music, it should be art, it should epic, it should be dawn patrol and late night adventures."
Right away, Sole Bicycles is not only communicating what kind of brand they are, but how their customers should use their products.
They use fun, energetic, and hip language to fully paint a picture of the creative adventurers who ride their bikes. Instantly, the audience knows that this isn't a product for racing or mountain biking, it's a way to casually get around while you do cool and fun stuff.
"Whether cruising from the office to the beach, the coffee shop to campus, or just taking a lazy Saturday ride with friends, your bicycle is a vital accessory."
The fun-loving young professional. The hip trendsetting student. You, whoever you are, having fun with your friends. This is the bicycle that you need if you want to live this dream.
These elements of storytelling are a quick and easy way for Sole's audience to know whether or not they fit into their target audience and if this is the right product for them.
Their storytelling doesn't stop with the Story page of their website either. Sole has also created a rich content marketing universe to draw customers in with high value pieces of content like curated mixtapes and videos done in collaboration with popular artists and musicians.
Recycled Firefighter is another business that built their brand's story right into their products.
Selling wallets, belts, and other accessories made from recycled firehoses, they were able to tap into a market called "the everyday carry community"—a niche group who are passionate about utility, preparedness, and leaving the house everyday with essential tools that hold specific functions and purposes in their lives.
This niche community was perfect for Recycled Firefighter's accessories—all of which have a real story of hard work and survival behind them. For a look at their storytelling in action, head over to their Instagram, where you'll find a mix of the tough-as-nails quotes and firetruck imagery that resonate with their audience.
How to start a business in a niche market
Ready to get your own niche business going? Let's take a step-by-step look at how you can come up with the perfect idea and get started.
Step 1: Understand your ideal customers
If you're having trouble coming up with the right idea for a niche business, think about it this way: Sometimes you need to find a customer first, not a product.
Once you've figured out who you want to sell to, narrowing down what you want to sell to them and how you want to sell it to them will come naturally.
To help you determine who you should be selling to and uncover your unique selling proposition, you'll need to first create buyer personas for your audience to narrow down who should be considered an "ideal customer". The more specific and detailed your Buyer Personas are, the better you'll be able to understand and target your audience.
One of the easiest ways to find a customer is by looking at your own life and interests. Choose one of your passions and run with it. Whether it's an extracurricular activity you love or a skill that you've mastered, anything is fair game.
In fact, sometimes discovering your ideal customer just means solving a problem for yourself. Danielle Pettifor was a crossfit athlete looking for a way to protect her hands during workouts. When she couldn't find a suitable one, she invented the HandBand Pro—gloves that are designed to protect crossfit athletes' hands without sacrificing grip or comfort.
This niche business all started when one crossfit athlete decided to help make other crossfit athletes' lives easier. Since then, it's expanded and now offers a wide range of different fitness products, including gym bags and quirky t-shirts.
Step 2: Identify your niche
After you've figured out your Buyer Personas, you'll now be able to use what you've learned about your customers to define a niche for your business.
Remember, your niche should be:
- Unique: A niche market needs to have defining traits that separate it from larger audiences and make it easier to target.
- Identifiable: You should be able to easily describe your niche using details like demographics, behaviors, and interests.
- Scalable: Although your niche might represent a very specific subset of a market, you need to make sure that you'll be able to expand on it in the future to reach larger audiences that may currently fall outside of your niche.
Step 3: Come up with a product
In the process of defining your niche, you'll probably discover some great ideas for products that you can now sell to your ideal customers. Always keep an eye out for inspiration: Wherever there's a customer with a pain point or need, there's a new product waiting to happen.
All it takes to find the right product is identifying an existing gap in a larger market. The Bulldog Shop by Pet-A-Pawter is a perfect example of turning a market void into a viable business. When Pet-A-Pawter's founders noticed that there weren't many pet apparel stores catering to bulldogs, they launched their own niche store to supply broad-chested dogs with quality clothing.
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Step 4: Determine your unique selling proposition
If you're thinking about starting a niche business, one of the most important parts is hammering out your unique selling proposition.
Your unique selling proposition needs to be baked into your brand from the very beginning. It's the one defining element that sets your business apart and it should guide everything that you do—from marketing campaigns to product development and everything in between.
It might be tempting to fall back on the quality of your products or packaging as your business' central differentiating element, but a truly effective unique selling proposition should go much deeper than that.
It's important to keep in mind that your unique selling proposition won't necessarily be a single benefit or offering. Instead, you'll find that it's a confluence of factors which come together to delight your customers and turn them into lifelong brand advocates who always choose your business over your competition.
Here are some questions to ask yourself, using your Buyer Personas as a guide, to find your unique selling proposition:
- What can you offer your customers that no one else can?
- Why should your customers bother buying your products?
- What value does your business bring to your customers lives?
- How can you use what you now know about your customers to ease their pain points more effectively?
It's OK to be different
While factors like quality and customer service can definitely play a part in your business' success, you need to be bold if you want to really stand out online and rise above the noise.
Just take a look at Outlaw Soaps, an online soap store aimed at rugged adventurers who love being clean as much as they love blazing their own path.
Outlaw Soaps cut out a unique niche for themselves by offering up scents, including bacon and whiskey, that are geared towards customers that need a good scrub, but don't necessarily enjoy traditional options like lavender or vanilla.
Alienating potential customers—especially when you're starting out—might sound like a bad idea. If you're trying to make your first sale, it's normal to want to reach as many people as you possibly can.
However, casting a wide net can drain your resources and leave you with nothing to show for the time and effort that you've sunk into your business.
Instead, you need to see being different as a positive thing. Being different is your strength. It's a powerful tool that will give your business a serious edge over the competition—even if it means that your products won't be a good fit for everyone.
Sriracha2Go is a great example of a niche business with diehard fans, but a product that doesn't necessarily have widespread appeal. While sriracha is a condiment with a dedicated fan base, its intense heat makes it a polarizing product.
Founders Farbod Deylamian and Kyle Lewis saw a niche market—people who are crazy about sriracha and want to take it with them everywhere they go—and turned it into a business dedicated to supplying adventurous spicy food fans with everything they need. First with their signature mini hot sauce bottle keychains and now with a wide range of products including sriracha-themed mugs and socks.
Remember: It's better for your business to be the first choice of some rather than the second choice of all. You need to identify what you're really good at, throw your weight behind it, and dominate that one area above all else.
Specialize now to grow later
Now that you've figured out what you're really good at, you can start putting that knowledge to use by building highly targeted marketing campaigns to win over the hearts and minds of your core audience.
Whether you choose to live in your niche or you're just using it as a stepping stone to grow your business, focusing on what you're good at is always a smart move. So, get out there and own your niche!


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Aug. 13, 2012
Skulls on the beach of Punuk Island Alaska
by Liz Porter
The science
Many experts start their forensic science timeline in 1810, when a German scientist did a chemical test for a particular ink dye on a document. Three years later, Spaniard Mathieu Orfila published his Toxicologie Générale, as a result of which he is usually regarded as the father of modern toxicology.
In 1835, Londoner Henry Goddard, a member of the Bow Street Runners, the unofficial police force set up by the writer and magistrate Henry Fielding, initiated the use of bullet comparison when investigating a burglary. He spotted a flaw in a bullet lodged in a bed's backboard, matching it both to other bullets in the suspect's gun and to the mould from which the bullets had been made. This enabled him to solve the crime. The butler did it, then invented a story about a masked intruder to cover up his own "inside job."
In the following year, English chemist James Marsh, inventor of a method to measure small amounts of arsenic ingested or absorbed by a human body, used the technique in the trial of a man accused of poisoning his grandfather. But the jury, confused by the complexity of Marsh's testimony, acquitted the man. As a result, the scientist improved and simplified his method into a technique that was easier to explain to lay people, devising a test for arsenic in dead bodies which became known as the Marsh Test.
In 1850, French physician Marcel Bergeret was able to exonerate a couple accused of killing a baby whose mummified remains had been unearthed while they were renovating their apartment. Workmen removing brickwork behind the mantelpiece had discovered the remains. Bergeret carried out an autopsy on the body, finding some moths and larvae from a flesh fly on it. Using his knowledge of the succession of insects that visit dead bodies, he calculated that the moths had grown from eggs laid in 1849, meaning that the flies must have laid their eggs on the newly dead body in 1848, when it was walled in, before the current occupants had moved into the apartment. Suspicion was then directed at previous occupants, specifically a young woman who had appeared at one point to be pregnant but had never been seen with a baby. She was arrested and tried for murder but was acquitted because the cause of her baby's death could not be established.
The title of "father of modern forensic science" tends to be given to French police scientist Edmond Locard, who set up the world's first police laboratory in Lyons in 1910. His exchange principle – that every contact leaves a trace, set out in his L'Enquête Criminelle et les Méthodes Scientifiques (Criminal Enquiry and Scientific Methods) – remains the basic precept of 21st-century crime scene investigation and trace evidence collection. "There is no such thing as a clean contact between two objects," he declared. "When two bodies or objects come in contact they mutually contaminate each other with minute fragments of material."
Locard also identified "the microscopic debris that covers all our clothing and bodies [as] . . . the mute witness, sure and faithful of all our movements and all encounters." On that point, he acknowledged the intellectual debt he owed to Scottish physician Arthur Conan Doyle, creator of the fictional detective Sherlock Holmes, and to Austrian law professor Hans Gross. Locard believed that Gross was the first person to discuss the use of dust in crime investigation. In a book published in 1891, Gross describes the clothes of a suspect being placed in a paper bag, which was then beaten with a stick. Under the microscope, the released dust was revealed to comprise fragments of sawdust and glue, confirming that its wearer was a cabinetmaker.
Similarly, in the story "The Adventure of Shoscombe Old Place," Holmes uses a microscope to examine dust from a cap found beside the dead body of a policeman, concluding that it contains threads and fragments of glue: evidence that implicated as a potential murder suspect a picture-frame manufacturer who worked with glue.
Blood groups
The dawn of the 20th century brought a revolutionary forensic discovery: human blood groups. University of Vienna immunologist Karl Landsteiner identified four major blood types, which he designated A, B, AB and O. His system was based on antibodies in the blood plasma and antigens (compounds that stimulate the production of antibodies) on the surface of red blood cells. Particular types of blood occur with varying frequency in different populations. In Australian Caucasians, for example, 46 per cent are in the O group, 38 per cent are A, 13 per cent are B, and 3 per cent are AB. In the United States and the United Kingdom Caucasian populations, the ratios are slightly different. Some ethnic populations have no members with AB or B type blood. In 1902, Landsteiner, together with Max Richter of the Vienna University Institute of Forensic Medicine, suggested that the "ABO typing" of crime scene blood stains, both wet and dry, could be used to help identify suspects.
By the late 1930s scientists were aware of the fact that about 78 per cent of the population are "secretors": their ABO blood and other blood grouping substances can be detected in bodily fluids other than blood, such as saliva or semen. This means that a crime scene semen sample or a swab of saliva from a cigarette might yield the blood type of a suspect. Later a test for "secretor" status was developed. Called the Lewis test, this examined red cell antigens known as "Lewis antigens" and indicated if an ABO group reading would also show up in an individual's semen or saliva.
Over the ensuing decades successive blood grouping schemes were developed, allowing a combination of systems, each based on a different protein or enzyme marker, to be used in the hunt for the origin of a particular blood stain. In the early 1970s, the Scotland Yard laboratory introduced a system based on the enzyme phosphoglucomutase (PGM), which was soon adopted around the world. By 1980, scientists were routinely using more than 10 other systems at once. By combining several test results, they could narrow down the search for a suspect dramatically. The stable frequency of different types of blood was the key, along with simple math.
Type A blood left by a killer with a cut hand could belong to 38 out of any 100 Australians. If that blood was also PGM type 1+ in the PGM system (a type possessed by 19 per cent of the population) then the killer's blood would be found in only seven per cent of the population, or 70 out of every 1000 people. A series of up to 10 other tests might tell investigators that they were looking at a blood type found in only one in every 1000 Australians.
Fingerprinting was also introduced at the start of the 20th century. The notion that fingerprints could be used to identify individuals in criminal cases was first suggested in 1877 by a U.S. microscopist, Thomas Taylor, but his ideas were not pursued. More attention was attracted by an article called "On the Skin-Furrows of the Hand" by Tokyo-based missionary Dr. Henry Faulds, published in the scientific journal Nature in 1880, to which India-based British civil servant William James Herschel replied with another article, published in the same journal a month later, that explained how he had been using fingerprints for identification purposes on contracts for more than 20 years.
In 1901, the assistant commissioner of Scotland Yard began implementing a fingerprint bureau to record the prints of criminals. By 1903, prisoners in New York State were being fingerprinted, and, in 1911, a New York Police Department detective presented the first fingerprint evidence to be admitted in a U.S. court: a finger mark on a shop window introduced by the prosecutor of a burglary case.
The FBI had 100 million fingerprint cards in its files by 1946, and an estimated 200 million by 1971. Individual police departments also had their own files – and, as difficult as it is to imagine in the post-CSI world, police fingerprint experts solved crimes manually, comparing prints taken at crime scenes with the fingerprint cards of convicted criminals already on file.
In 1963, Arnold Sauro, a Los Angeles Police Department fingerprint expert, was called to a Hollywood apartment where the savagely beaten body of restaurant waitress Thora Rose had been found lying on a blood-soaked bed. The assailant, who had robbed and attempted to rape his victim, had left prints on window slats as he broke in, and had touched the windowsill, the kitchen sink and the door jambs. Dusting the prints with aluminum-based powder, pressing tape over them, then lifting it and pressing the resulting fingerprint pattern onto cards, Sauro managed to obtain 36 clear prints. They were checked against nearly 30,000 sets on file at the LAPD and the California Department of Justice, but there was no match. Clearly, Thora Rose's killer had no prior criminal record in California.
Meanwhile, the detectives investigating the case, working on the theory that the man was a serial rapist who attacked women in their homes, checked out 3,000 potential suspects, including delivery men, gardeners and hairdressers – all with no success.
Sauro was determined to solve the case. As soon as he arrived at work each day, the Thora Rose file was the first he looked at. Over the next three years, he continued to check its crime scene prints against the thousands of new sets that came in. There was never a match.
No investigator could have been more persistent than Sauro, who kept tabs on the case after he was transferred, and regularly phoned in from Las Vegas where he retired in 1978. But it took the advent of computerized records and then the scanning of old case cards for the murder to be solved.
The first semi-automated fingerprint system was set up by the Royal Canadian Mounted Police in 1973, while the FBI set up their automated card-scanning system in 1975. The first U.K. system, computerizing a database of people convicted of breaking and entering, was established in the late 1970s. In 1984, the California's Department of Justice set up its automated fingerprint system, a monstrous logistics exercise: as well as new prints being recorded and scanned in, tens of thousands of old print cards were also entered. The system worked almost too well, bringing up more hits than investigators could process and more cases than the District Attorney's Office had prosecutors for.
By 1990, the Californian system had more than a million prints on it, and it could check new unidentified prints against the whole database in 45 minutes – a task that would have taken years to do manually. That year, the head of the Los Angeles Police Department Latent Print section, Wendell Clements, author of the book The Study of Latent Fingerprints: A Science (1987), tested the system by running a random sample of 50 print cards of unsolved crimes. One of them was the Thora Rose case: It had remained open, as murder cases always do, but its print cards had been filed away because investigators were too busy working on current cases and historic cases from more recent decades.
The case was the only one of the test batch to produce a match. The system brought up the fingerprints of Minneapolis-based executive Vernon Robinson, then 45. At the time of the murder, he had been an 18-year-old U.S. Navy recruit with no criminal record. His fingerprints had first been taken in 1968 when, two years after leaving the Navy, he had become an alcoholic and serial petty criminal. He had served three years in San Quentin for robbery and assault, but had then gone to college and had never reoffended. Arnold Sauro returned to the case to appear at Robinson's murder trial, in 1993, testifying that the cards bearing the crime scene prints were the ones he'd collected. Robinson denied any involvement in the 1963 murder but was found guilty and sentenced to life imprisonment.
Through the late 20th and early 21st century, techniques for raising latent fingerprints (prints invisible to the naked eye) from difficult surfaces improved. Meanwhile, the recognition that palms comprise between 20 and 30 per cent of the prints lifted from crime scenes, and from knife handles, guns and steering wheels, led to a focus on palm prints. Databases of palm prints, first created in 1994, were steadily adopted by police forces around the world through the first decade of the 21st century.
The Australian national fingerprint system, commissioned in 2001, included palm prints. In the United States, state-wide palm print databases were established in 2004 in Connecticut, Rhode Island and California, allowing unidentified latent palm prints to be searched against known offenders in other states. In the U.K., forensic officers began collecting palm prints in 2004, and a palm print database was added to the national fingerprint system in 2006.
Hair analysis
One of the earliest uses of hair evidence in a criminal investigation was recorded in Paris in 1847, when the bloodied body of the Duchess of Praslin was found in the mansion she shared with her husband on Paris's Rue Saint-Honoré. Her husband's pistol was found near her body, with strands of her hair on its bloodied handle. The Duke initially claimed that he had been woken by his wife's screams and had brought the pistol to her room to defend her. He swallowed a fatal dose of poison before he could be arrested, and a hurried bedside "trial" was held, with the hair evidence presented as proof of his guilt, along with the scratches on his arms and the blood-soaked dressing gown and blood-stained knife and sword found in his own apartment.
German physician Rudolph Virchow carried out the world's first large-scale hair study in 1876, when he began a survey of the hair and eye color of six million German schoolchildren. The first detailed comparative microscopic hair study, Le poil de l'homme et des animaux (The hair of man and animals) was published in 1910 by the professor of forensic medicine at the Sorbonne, Victor Balthazard, and his associate Marcelle Lambert. Balthazard was also an expert witness in the first reported case involving microscopic hair evidence. In 1909, he examined hair found beneath the fingernails of murder victim Germaine Bichon, first judging it to be the hair of a woman and later matching it to the hair of suspect Rosella Rousseau, who later confessed.
By the mid 1930s the comparison microscope was already established as the basic tool for forensic hair analysis. Consisting of two transmitted light microscopes linked with an optical bridge, it allowed the examiner to compare two hairs side by side. Seen in cross-section, every hair comprises three parts: the outer cuticle, the cortex, and the central medulla. Through the microscope, hair color is judged by the detail and arrangement of particles of pigment in the cortex – patterns best seen at magnification of 400 times life size. At this level other detailed features can also be seen in the cortex.
Microscopic hair examination can categorize hair into three different racial groups, judging it as coming from people with European, Asian or African ancestry. But, where possible, 21st-century hair analysis involves the extraction of DNA.
Hair analysis is also used to investigate an individual's past or present drug use, with toxicologists regularly testing hair to detect the 31 most commonly abused drugs – from opiates, amphetamines, cocaine, cannabis and methadone to prescription drugs such as the benzodiazepines, which include anti-anxiety and sleeping pills.
In recent years U.K. police have begun to use stable isotope ratio analysis (SIRA) of human hair to tell them where its owners have lived or travelled. The technique is based on the fact that, although all water molecules are composed of two atoms of hydrogen and one of oxygen, different water sources contain subtly varying concentrations of hydrogen and oxygen isotopes (forms of the same chemical element with a different atomic weight).
This means that water from one area has a subtly different "isotope signature" from water sampled in another. The traces of that water signature, ingested in food and drink, are found in every cell in the body, and can be detected in hair, fingernails and bones. Measurements are carried out with an isotope ratio mass spectrometer – a $400,000 apparatus that enables scientists to measure the ratios of particular isotopes in different samples of material. Stable isotope profiling, as it is also known, has been hailed as the next big thing in forensic science after DNA.
In late 2007, five years after the brutal murder of seamstress Heather Barnett in the U.K. city of Bournemouth, stable isotope profiling produced an intriguing clue. University of Reading archaeology lecturer Dr. Stuart Black analyzed cut hair that had been found in the victim's hand. His work on the nine-centimeter strands revealed that the hair's owner lived in Britain, but had visited either eastern Spain or southern France 11 weeks before the hair was cut, for up to six days. The person had also visited Tampa, Florida, for eight days, two and a half weeks before the hair was cut. At the time of going to print, police were yet to trace its owner. An Italian national was charged with the murder in late 2010, but pleaded not guilty. He was due to face trial in 2011.
British detective Henry Goddard famously solved an 1835 burglary by the use of bullet comparison. As noted earlier, he observed a flaw in a bullet found at the crime scene and then matched it to other bullets in the suspect's gun and to the mould from which the bullets had been made.
Modern forensic ballistics is based on expert knowledge of the relationship between bullet and gun. Every firearm leaves a ballistic "signature" on the bullets and cartridge cases fired from it. These microscopic markings, unique to each gun, are made by the gun's barrel, firing pin, firing chamber, extractor and ejector.
Forensic firearms experts can compare the "signature" of a bullet or cartridge recovered from a crime scene with other "signatures" that are already on police files.
The first scientist to study the striations on bullets and their relationship to specific guns was Alexandre Lacassagne, professor of forensic medicine at the University of Lyons, who published his research results in 1889. In 1912 his compatriot Victor Balthazard, also noted for his hair analysis work, devised a method to match bullets to the guns that fired them, taking photographs of test-fired bullets and ejected cartridge casings, then enlarging and comparing them.
Aided by the 1925 invention of the comparison microscope, comparative bullet analysis became a routine part of late 1920s police work. In 1929 pioneering U.S. forensic ballistics expert Calvin H. Goddard used the device to investigate the guns used in Chicago's infamous St. Valentine's Day massacre. On 14 February 1929, seven gangsters, all known associates of the North Side Irish gang's George "Bugs" Moran, had been mown down by men wearing Chicago police uniforms. But were the shooters actually police officers?
Goddard examined the 70 empty .45 caliber cartridge casings left at the scene, identifying them as having been fired from Thompson submachine guns. Manufacturer's markings revealed where and when the bullets had been made. Studying two distinctly different ejector marks on the cartridge cases, the expert was able to say that two weapons had fired them, with one having fired 50 cartridges and the other 20. Goddard then test-fired all eight of the Thompson guns owned by Chicago Police. There was no match on the casing marks to those found at the crime scene. A later raid on the home of an associate of Al Capone, leader of the South Side Italian gang, uncovered guns which, when tested, produced markings matching those on the St. Valentine's Day crime scene cartridges.
This complex and time-consuming work could be done only because Goddard had "suspect" guns to test-fire and compare with cartridges found at the crime scene. He also had only a limited number of guns to test.
By the 1990s, in any average year, the Chicago Police Department was seizing between 10,000 and 15,000 crime guns. By then comparison microscopes had evolved dramatically; specialist bullet comparison devices could offer clear magnifications of up to 1,500 times life size. But the work was still impossibly slow.
The next development in ballistics was a giant leap: a new system that could compare the signatures of tens of thousands of guns in less than an hour. Often described as "DNA for weapons," the Integrated Ballistics Identification System (IBIS) is now so basic to modern law enforcement that the scriptwriters on "CSI" use it as a verb. "Did you IBIS it"? the show's fictional forensic specialists ask, when discussing any stray bullet or shell found at a crime scene.
Editor's Note: "A Primer on Forensics" is taken from the Introduction to Liz Porter's book, Cold Case Files: Past crimes solved by new forensic science, which is available for Kindle in the United States on amazon.com
http://www.amazon.com/Cold-Case-Files-ebook/dp/B004ZBTHMC Hard copies available at www.panmacillan.com.au


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DALLAS - March 17, 2014 - Dr. Roger Unger, Professor of Internal Medicine at UT Southwestern Medical Center has been awarded the 2014 Rolf Luft Award for his identification of glucagon as a pancreatic hormone that raises blood sugar levels, having the opposite effect of insulin.
The award from the Karolinska Institutet, the prestigious medical university in Sweden that is also home to the Nobel Assembly, annually honors one scientist worldwide for outstanding contributions to endocrinology and diabetes research. In a tribute to UT Southwestern's leadership in this area, this is the second time in three years that a UT Southwestern faculty member has received this honor. Dr. David Mangelsdorf, Chair of Pharmacology, received the Luft Award in 2012 for his research on nuclear receptor pathways.
"This award recognizes Dr. Unger's outstanding contributions to diabetes research over decades," said Dr. Daniel K. Podolsky, President of UT Southwestern. "He was not only at the forefront of the identification of glucagon as a key hormone that balances insulin regulation of blood sugar, but almost singlehandedly rekindled the current widespread interest in the physiology of glucagon by establishing the hormone as a major drug target."
A UT Southwestern faculty member since 1956 and Director of the Touchstone Center for Diabetes Research from 1986 to 2007, Dr. Unger will receive the institute's award on May 13 when he delivers the prize lecture, "A New Biology for Diabetes." The award consists of a medal and a cash prize.
Dr. Unger's research "revealed that diabetes is a bihormonal disease in which insufficiency of insulin is always associated with an excess of glucagon, which accounts for the hepatic overproduction of glucose and ketones in diabetes," according to Karolinska Institutet officials.
While working at the Dallas VA hospital in 1959, Dr. Unger developed a test to measure concentrations of glucagon and established that glucagon was a true pancreatic hormone released in opposing partnership with insulin to maintain normal blood glucose (sugar) levels. His recent studies have demonstrated that blood glucose elevations cannot occur without abnormally high levels of glucagon. This means glucagon suppression restores glucose levels back to normal.
In 1978, Dr. Unger and Dr. Philip Raskin, Professor of Internal Medicine at UT Southwestern, showed that the glucagon-suppressing hormone somatostatin normalized glucose levels of type 1 diabetic patients. Leptin, also a hormone, was another glucagon suppressor that Dr. Unger found eliminated diabetic hyperglycemia, or high blood glucose. Dr. Unger introduced the concept of lipotoxicity resulting from spillover of fatty acids. He demonstrated that adipocyte hormones such as leptin protect against this cause of the metabolic syndrome - lipotoxicity - through increased oxidation of fatty acids that deposit outside of fat cells.
The Luft Award is named after Dr. Rolf Luft, a longtime member of the Nobel Assembly and a Swedish endocrinologist known for his research on mitochondrial diabetes. Dr. Luft died in 2007.
"Rolf Luft was a good friend and, in addition, a hero to me," said Dr. Unger. "To receive this honor in his memory is a wonderful reward."
In congratulating Dr. Unger for receiving the award and his overall contribution, Dr. Mangelsdorf noted, "Dr. Unger is a giant in the field of endocrinology and metabolism. He showed that the reciprocal secretion of insulin and glucagon coupled to their reciprocal actions on the liver explained the narrow blood sugar level range of non-diabetics. He found that hyperglucagonemia, or excess glucagon secretion, was present in every form of diabetes, in every species studied."
Dr. Unger, who holds the Touchstone/West Distinguished Chair in Diabetes Research, was elected to the prestigious National Academy of Sciences in 1986 and to the American Academy of Arts and Sciences in 1994. He has received honorary degrees from the Universities of Liege and Geneva.
His work has been recognized with numerous honors, beginning with the Lilly Award of the American Diabetes Association (ADA) in 1964. Dr. Unger has received the highest awards of the ADA, the European Association for the Study of Diabetes, and The Endocrine Society. He received the Banting Medal in 1975, the Claude Bernard Memorial Medal in 1980, and the Fred Conrad Koch Award in 1983.
After graduating from Yale University, Dr. Unger earned his medical degree at Columbia University. As a member of the UT Southwestern faculty in the Department of Internal Medicine, he was the first Director of the Touchstone Diabetes Center, serving in that role for almost two decades.
About UT Southwestern Medical Center
UT Southwestern, one of the premier academic medical centers in the nation, integrates pioneering biomedical research with exceptional clinical care and education. The institution's faculty includes many distinguished members, including five who have been awarded Nobel Prizes since 1985. Numbering more than 2,700, the faculty is responsible for groundbreaking medical advances and is committed to translating science-driven research quickly to new clinical treatments. UT Southwestern physicians provide medical care in 40 specialties to nearly 91,000 hospitalized patients and oversee more than 2 million outpatient visits a year.
This news release is available on our home page at utsouthwestern.edu/home/news/index.html
To automatically receive news releases from UT Southwestern via email, subscribe at utsouthwestern.edu/receivenews


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SACRAMENTO (AP) — The state's clean energy strategy will saddle ratepayers with soaring utility bills unless officials act soon to organize state energy agencies, a government review panel said.
In a report released Monday, the nonpartisan Little Hoover Commission lauded California's effort to reduce reliance on fossil fuels. But it described the state's collection of energy agencies as dysfunctional and balkanized and said their lack of organization threatened to make the state's clean energy push an expensive failure.
"The state has failed to develop a comprehensive energy strategy with clearly delineated priorities to ensure that policies are not working at cross-purposes," the report said.
California has mandated that state utilities derive a third of their power from wind, solar and other renewable sources by 2020.
According to the report, the state has approved expensive power agreements in a rush to incorporate new energy sources.
It recommends, among other things, a single agency or entity to coordinate the state's energy policy and a moratorium on additional clean energy policies.
State officials are not bound by the report. Evan Westrup, a spokesman for Gov. Jerry Brown, told The Associated Press the governor's office will review it.


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With life expectancy lower and improvements in mortality rates weaker in the UK than in many European countries, we want to establish what's happening, why and what can be done to reverse these trends. Active project Supporting the Healthy New Towns programme We are working with NHS England and other partners to support the Healthy New Towns programme. The programme provides an important opportunity to learn how local areas can use major new housing developments as an opportunity to promote population health and deliver integrated care. Active project NHS winter pressures We bring together a range of our commentary and analysis to explore the reasons for the extreme pressure on health services this winter. Completed project Integrated approaches to mental health care Here we bring together our work and resources on integrated approaches to mental health care. Completed project Innovative models of care delivery in general practice We look at innovative models of general practice from the UK and other countries and identify key design features we believe will be important in designing effective GP services in the future. Completed project Governing for health in global cities: lessons for, and from, London This project aims to support leaders in London and elsewhere to develop successful approaches for population health improvement in complex urban environments. Completed project Embedding enhanced health care in care homes This project aims to help providers and commissioners to develop local approaches to improving integration of health and care services in care homes. Completed project Practical approaches to delivering better value in the NHS A project to understand the challenges that frontline clinical, operational and managerial leaders encounter in pursuing better-value health care. Completed project What is social care and how does it work? Our series of short videos and related content is intended to help clarify what social care is, how it's provided and paid for, and how it works with the NHS and other services. Completed project Frontline clinical care in acute hospitals Our research looks at pressures on frontline clinical care in acute hospitals. Completed project A vision for the future of community-based health services Our work to develop a vision for the future of community-based health services. Completed project Quality improvement in mental health care Our project focuses on clinical and non-clinical leaders in NHS mental health care trusts to understand how they can help build a culture of quality improvement within their organisations. Completed project The NHS five year forward view The NHS five year forward view set out a positive vision for the future based around seven new models of care. Here we highlight our research, analysis, events and other content relevant to the main themes in the report. Completed project The evolving NHS The NHS is evolving. Following the publication of the NHS five year forward view, a number of vanguard sites are developing new models of care in which commissioners and providers are working together in different ways to achieve closer integration of services. This change is happening quickly and has significant implications for the health and care system. Completed project The future of HIV services in England This project, funded by the MAC AIDS Fund, will look across the HIV pathway from prevention to treatment and ongoing support, and consider how system-level policy developments apply to HIV services. Completed project Mental health in the vanguards The King's Fund is working in partnership with the Royal College of Psychiatrists to understand the extent to which opportunities for mental and physical health integration are being realised in the vanguard sites. Completed project Volunteering in general practice This project brings together information on volunteering in general practice across England.


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Incoming January 2012
Online retailer Clove has priced up the eagerly anticipated Asus Eee Pad Transformer Prime – a tablet will not only serve up a slice of Android 4.0 Ice Cream Sandwich but also Nvidia's five-core Tegra 3 chip.
Clove wants 551 for the 10in tablet, which incorporates 64GB of solid-state storage, 2.4GHz 802.11n Wi-Fi, an 8Mp camera, (mini) HDMI out and a Micro SD card slot.
That's without the Transformer series' hallmark clip-on keyboard and battery combo, which has a hinged dock, turning the gadget into a laptop. If you want the Qwerty deck, you can pay the same price, but you'll only get 32GB of storage.
Clove said it expects to receive stock in January 2012.


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We, the Board of Trustees of Western Michigan University, the board of control of Western Michigan University vested with the authority to govern this university by the Constitution of the State of Michigan and other applicable law,
And, as a Board with the power and authority for general supervision of the institution and the control and direction of all expenditures from the institution's funds,
Hereinafter affirm the ideals of academic excellence and freedom in an atmosphere of respect for the individual and the institution we serve.
We are committed to providing access to an excellent education to the people of the State of Michigan and to those others who choose to come to Western Michigan University.
We are also committed to providing a working environment which is founded on mutual respect, and dedicated to an orderly and peaceful relationship whether mandated by collective bargaining or not.
We acknowledge that as an institution we are not isolated from, but are a part of, the community where we are located.
ARTICLE I – Meetings of the Board
Section 1. Meetings of the Board
I.1.1 Meetings of the Board of Trustees (also referred to in these bylaws as "the Board"), including formal sessions, shall be held at times and places determined by the Board unless eliminated in advance by consent of the Board.
I.1.2 Special meetings may be called by the president of the university when necessary, or at the request of three or more Trustees.
I.1.3 Emergency action may be taken by the Board between formal sessions or other meetings, if and when any matter arises which, in the opinion of the president, or any three members of the Board, requires official action by the Board prior to the next meeting. An affirmative vote by telegraph, telephone, telefax, mail, or other means of communication from five members is required for action.
Section 2. Formal sessions of the Board
I.2.1 All formal sessions of the Board shall be open to the public.
I.2.2 The Board may recess from a formal session to hold a closed, executive, or informal session.
I.2.3 Formal sessions shall be held in the Connable Board Room, Bernhard Center on the campus in Kalamazoo, Michigan, unless otherwise ordered in advance by the Board or agreed to by a majority thereof.
I.2.4 Persons shall be permitted to address the Board at formal sessions in accordance with rules established by the Board. However, the Board may exclude a person for a breach of peace committed at the formal session and may impose other lawful restrictions and conditions.
Section 3. Notice of meetings
I.3.1 The secretary shall give to each member of the Board notice of the time and place of each formal session and other meeting.
I.3.2 Public notice shall be given of the time, date, and place of all formal sessions of the Board.
Section 4. Quorum and voting procedures
I.4.1 A quorum for any formal session shall be five voting members of the Board, participating in person or by conference telephone or video conference.
I.4.2 Actions which are required by law or by these bylaws to be approved or authorized by the Board shall require an affirmative vote of the Board by a majority of the members in attendance and voting, except as stated in I.4.3.
I.4.3 A vote to adopt the budget, select or dismiss the president, increase or decrease tuition, or other matters as determined by the Board, must have approval of a majority of the members of the Board appointed and serving in order to be effective.
I.4.4 Ayes and nays shall be called and entered upon each vote.
Section 5. Rules of procedure
I.5.1 In the absence of specific provisions in the law, these bylaws, or other procedures approved by the Board to the contrary, in case of questions regarding proper procedures for meetings, the rules of parliamentary procedure prescribed in the most recent edition of Robert's Rules of Order shall apply.
Section 6. Record of formal sessions
I.6.1 Minutes of the formal sessions of the Board shall be kept by the secretary to the Board or by the secretary's designee.
I.6.2 The minutes of each formal session shall be distributed to each member following the meeting and shall be eligible for approval, as prepared by the secretary or as modified by Board action, at the next regular formal session.
ARTICLE II – Officers
Section 1. Chair and Vice Chair
II.1.1 At the first formal session of each calendar year ("annual meeting"), the Board shall elect, by majority vote of those present, a chair and vice chair who shall serve for a term of one year, on a rotating basis, by seniority, or as otherwise determined by the Board.
Section 2. Election of other Officers
II.2.2 The Board shall also elect at each annual meeting, upon nomination by the president, a secretary and an assistant secretary, a treasurer, and an assistant treasurer. The secretary, treasurer, assistant secretary and assistant treasurer shall be university staff members and each shall serve at the pleasure of the board.
II.2.3 All officers shall hold office until their successors are elected, until an office is vacated, or until the last day of employment as a university staff member, whichever is earlier.
II.2.4 A vacancy in any office, except as provided in II.3.3 may be filled for the unexpired term of the previous holder of the office by a majority vote of the members in attendance at any meeting. The person elected to fill the vacancy may still hold a full term of office if so elected by the Board at the next annual meeting.
Section 3. Duties of the Officers
II.3.1 The officers of the Board shall perform the duties expressly required of them by Michigan law, by these bylaws and directives by the Board, and also such other incidental duties as may pertain to their respective offices.
II.3.2 The chair of the Board shall preside over all meetings of the Board, except as otherwise provided for in these bylaws. The chair shall, subject to the provisions of Article I of these Bylaws, call the Board into special session at such times as it is deemed desirable or necessary, or any time upon the petition of three members of the Board.
II.3.3 The vice chair of the Board shall, in the absence of the chair or in the event that the office of the chair becomes vacant, act as chair of the Board.
II.3.4 In the event of the absence of the chair and vice chair, the members of the Board in attendance at any meeting shall elect a chair pro tempore who shall be the most senior trustee in length of service on the Board.
II.3.5 The treasurer and assistant treasurer shall advise the Board and the president regarding the university's financial matters, and on behalf of the Board are authorized to execute legal and financial documents which are in the best interests of the university.
II.3.6 The secretary of the Board shall perform those duties as designated by the Board, these bylaws, and other Board policies and directives. In the absence of the secretary, the assistant secretary shall perform the duties of the secretary.
Section 4. Administrative Officers
II.4.1 President. The Board shall, as often as necessary, elect a president of the university. The president shall serve at the pleasure of the Board, unless otherwise agreed to in writing. The president shall be ex-officio a member of the board without the right to vote. At the discretion of the Board, the Board may designate the president to preside at Board meetings.
II.4.2 The president shall be the chief executive officer of the university. In addition to the duties and functions otherwise provided for in these bylaws, the president shall exercise such general powers not inconsistent with the applicable laws of the State of Michigan and these bylaws as are inherent in a chief executive, including, without limitation, leading in fostering and promoting education, research, and service as the primary aims of the university; exercising such powers as are inherent in the position in promoting, supporting, or protecting the interests of the university; and managing and directing all of its affairs, subject to the control of the Board. The president may issue directives and executive orders in accordance with existing Board policies and shall be responsible for the implementation of all bylaws, rules, regulations, and directives of the Board and for the implementation of all policies established by the Board.
The president shall have the authority to structure the university's administration as the president deems appropriate, including the authority to create, restructure, and eliminate vice presidential and other administrative positions. The president shall recommend to the Board for its approval the appointment and termination of those employees whose appointments and terminations have been designated by Board policy or directive as requiring board approval, however, the dates of approved appointments and dismissal shall be determined by the president. The president shall instruct the proper administrative officers to prepare an annual budget which, upon the president's approval, shall be recommended to the Board; shall be responsible for the preparation of the annual reports to the Board; shall be authorized to sign all legal documents on behalf of the Board of Trustees which the president deems to be in the best interests of the university, and shall exercise such other powers, duties, and responsibilities as are delegated or required by the Board of Trustees.
Unless otherwise directed by the Board, any authority or responsibility of the president may be delegated by the president to any other university employee. Delegation of major areas of authority or responsibility shall have the prior consent of the Board of Trustees.
In case of a vacancy in the office of the president, the Board shall appoint immediately an acting or interim president for the intervening period of time.
II.4.3 Executive Officials/Senior Administrative Officers. Executive officials/senior administrative officers shall consist of the provost, vice presidents, the secretary of the Board, and other officials as determined by the president. (Those approved by the Board prior to June 23, 2000 and designated as executive officials are grandfathered under the executive officials policy. Those approved by the Board on or after June 23, 2000 shall be designated as senior administrative officers and are covered by the senior administrative officers policy.) Executive officials and senior administrative officers, with the exception of the secretary to the Board, shall serve at the pleasure of the president; but their appointments and dismissals are subject to the approval of the Board and in accordance with these bylaws and other directives of the Board.
Section 5. Incurring obligations of the Board
No officer shall have the power to incur obligations or to dispose of the Board's real and substantial other property and funds, except in accordance with the law and these bylaws.
ARTICLE III – Obligations and Reservation of Authority
Section 1. Obligations of the Board
A. Elect and remove the president.
B. Assess the president's performance.
C. Adopt, revise or reaffirm the mission, goals, objectives and priorities of the institution and approve long-range goals.
D. Ensure that the university programs are assessed, including approval or deletion of programs.
E. Ensure financial solvency and protect and preserve the assets of the institution.
F. Preserve institutional independence.
G. Maintain appropriate relationships between the university and government authorities, other educational institutions, and the public.
H. Support, monitor, and achieve affirmative action and diversity within the university environment as permitted by law.
Section 2. Final authority reserved to the Board
The Board of Trustees, having the overall authority and responsibility for the governance of the university, retains ultimate responsibility for all university matters and reserves authority over the following policies and processes, together with all other actions over which the Board chooses to exercise authority or to delegate authority:
A. Develop procedure for assessing periodically the performance and functioning of the president and of the Board of Trustees in consultation with the president.
B. Establish opportunities for dialogue and discussion between the Board and the president about Board functions and other concerns of mutual interest to the Board and the president.
C. Adopt and modify the Board of Trustees Bylaws.
D. Adopt the bylaws of all Western Michigan University foundations, and all other associated and related entities.
E. Confer degrees and grant diplomas.
F. Name facilities and memorials.
G. Determine compensation and benefits for the president.
H. Adopt and approve operating and capital outlay budget requests submitted to the state.
I. Adopt and approve the annual university budget.
J. Establish, review or rescind all fees.
K. Accept all private, state, federal, and institutional grants and gifts to the university.
L. Establish endowments and make decisions to return endowment gifts or to seek changes in restrictions imposed by the gift instrument.
M. Appoint the university external auditing firm.
N. Accept the annual audit of the university financial report.
O. Establish investment policies.
P. Authorize university property and facility leases for more than one year's duration.
Q. Authorize the sale and purchase of real property.
R. Approve the appointment, promotion and separation of Board designated personnel.
S. Approve the tenuring of faculty members.
T. Approve sabbatical leaves and leaves of absence.
U. Approve contracts with all recognized bargaining units.
V. Establish the contracting authority policy for university personnel.
W. Approve policy governing intercollegiate programs, including intercollegiate athletics.
X. Approve policies pertaining to students.
Y. Define residence and nonresidence classifications for the purpose of assessing tuition.
Z. Approve admissions and retention policies.
Section 3. Ineligibility of Board members
III.3.1 No member of the Board of Trustees shall be eligible for appointment as secretary, assistant secretary, treasurer, or assistant treasurer, or to be an employee of the university.
ARTICLE IV – Collective Authority and Action
IV.1.1. The authority of the Board of Trustees is conferred upon the trustees as a Board, and they shall bind the university only by acting together as a Board.
ARTICLE V – Indemnification
V.1.1 The Board of Trustees will, at its discretion, indemnify its employees and Board members for activities arising out of employment or Board activities. The president may also issue additional policies regarding indemnification of university employees.
ARTICLE VI – Committees
Section 1.Committees
VI.1.1 The Board shall appoint committees for specific tasks or business as the Board deems appropriate. Such committees shall have no other authority than that conferred on them by the Board, shall exercise no final authority, and shall have no power to act on behalf of or in place of the Board. The respective chairs and members of these committees shall be appointed by the chair of the Board. Procedures for meetings of the committees shall be in accordance with directives of the Board.
ARTICLE VIII – Amendments
Bylaws may be amended at any annual, regular, or special meeting or formal session of the Board by a majority vote of its members, provided that the proposed amendment(s) shall have been submitted to the membership in writing in advance of such meeting.
As revised and approved by the Western Michigan University Board of Trustees (December 13, 2002)


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African Spring activists observe Polish elections
Activists from Egypt, Libya and Tunisia observed Poland's parliamentary election on Sunday to gain firsthand experience about how to hold the first democratic votes in their countries in decades.
Rania Mbarki, one of five election officials from Tunisia, emerged optimistic about her nation after visiting two polling stations in Warsaw.
"I want our election to show the will of the people, whatever it is," she said, adding that voter registration is high in her region of Tunisia. "This is the birth of a new, democratic process and we are expecting this new arrival with a lot of patience and a lot of optimism."
Tunisia sparked the wider democracy movement now known as the Arab Spring when citizens took to the streets in January to protest their authoritarian government.
Tunisia was the first Arab Spring country to successfully overthrow its longtime leader, President Zine El Abidine Ben Ali, and will also be the first to hold free elections to emerge from the movement, with voters set to cast ballots on Oct. 23.
The Egyptians traveled to the western city of Plock to watch Poland's parliamentary election on Sunday. The Libyans watched the voting in Radom, south of Warsaw.
Poland, which now holds the European Union presidency, invited the visitors to support their efforts in holding their own free and fair elections.
Egypt plans to hold its national ballot on Nov. 28.
No elections are scheduled in Libya yet, where dictator Moammar Gadhafi remains in hiding.
Larbi Chouikha, another Tunisian official, said one of the priorities in Tunisia will be to make sure its vote is truly representative. He said Tunisians will cast ballots in private booths and have a mark left on one of their fingers to make sure no one votes more than once.
"We will use various methods to ensure the principle of freedom, of transparency, of equality of all citizens," said Chouikha.
Former President Lech Walesa - the legendary leader of the Solidarity freedom movement that overthrew Poland's own authoritarian system 22 years ago - visited Tunisia this year to advise on how all social groups can find representation in the democratic process.
In Plock, Abdel Moez, the head of Egypt's Electoral Commission, said Sunday that Poland's voting procedures are similar to those planned in his country, where the registration of candidates will open next week.
(This version CORRECTS Corrects Chouikha to "he" in paragraph 10.)


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- Home
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Create account; Click career opportunities; Select job applying for (i.e."Police Recruit Basic"); Complete general info; Answer qualifying questions; then Submit.
The MPD Recruiting Team is available to answer questions about the hiring process and career opportunities within the MPD. You can also click here to request a Recruiter to your career event.
Are you ready to start a career that's bigger than you? Working as a Memphis Police Officer will push you to learn real leadership, take on great responsibility, and reach your full potential all while making a difference in the City of Memphis.
Explore your opportunities to create meaningful change in Memphis by joining the MPD, where you'll experience:
If you meet the minimum requirements and want to serve the Memphis community, then joining the Best in Blue may be the right career choice for you!


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- Associate Professor of Art History and East Asian Studies
- BA, Bryn Mawr College, 1991
- MA, University of Chicago, 1996
- PhD, University of Chicago, 2003
Bonnie Cheng is a joint appointment in the Department of Art and Department of East Asian Studies. She teaches courses in Chinese and Japanese art that span ancient to modern eras. Her topical classes include courses on imperial Chinese painting and ceramics, ukiyo-e, and modern Chinese Art. Thematic courses explore Monuments, Death and Dying in East Asia, and perspectives on Cultural Property. She has also taught a course for the FYSP entitled, Contested Sites: the Politics of Art and Space.
Her research explores innovative modes of production, materiality, artistic exchange, and the construction of political and social identities in early medieval Chinese funerary art. She focuses primarily on the intersection of competing media and motivations of the living and dead within the space of the tomb.
She has published several articles on sculpted tomb figurines, stone tomb furniture, painted murals, including an article in Archives of Asian Art (2007); an invited essay on circumventing imperial burial prescriptions in the tomb of Li Xian in Yishu yu kexue [Art and Science] (2007); an article theorizing artistic exchange in Ars Orientalis (2010); an invited chapter on mingqi for the Blackwell Companion to Asian Art (2011), an essay in Studies in Ancient Tomb Art (2011), among others.
She is completing a manuscript entitled, The Status of Authority: Tombs and Political Spaces of the Northern Dynasties, which explores tombs of rulers and military officials and considers the role of ethnicity and political expediency in the appropriation and adaptation of artistic traditions.
Her work has been supported by grants from the Fulbright-Hays DDRA, the Committee for Scholarly Communication with China, the National Endowment for the Humanities, and the American Council of Learned Societies.


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Hi, i'm new to this forum but i have played pirated version of ROTK XI (sorry for that).
I love it and found it out that i can buy i via gamersgate.com, so just asking have anyone bought it and had problem on that website?
Does it trustworthly? (never heard about gamersgate before)
Please, answer me i want to play pay for it, and playing a copyright version