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|"Are you a wizard or not?"
The title of this article is conjectural. Although it is based on canonical information, the actual name is conjecture and may be supplanted at any time by additional information released from canonical sources. If this occurs, please move this page to the appropriate title.
|Battle of the Astronomy Tower
|Part of the Second Wizarding War
Astronomy Tower and the corridors at its base, Hogwarts School of Witchcraft and Wizardry
Death Eaters tactical victory; Albus Dumbledore murdered; Order of the Phoenix Strategic victory through Snape; minor to major injuries of several of Hogwarts' defenders. Draco Malfoy unknowingly becomes master of the Elder Wand
- "The lightning-struck tower. Calamity. Disaster. Coming nearer all the time..."
- —Professor Trelawney before the battle commences[src]
The Battle of the Astronomy Tower, also known as the Battle of the Lightning-Struck Tower, was a battle of the Second Wizarding War that took place in the topmost tower of Hogwarts School of Witchcraft and Wizardry in the evening of 30 June, 1997.[1] It occurred per the design of Lord Voldemort, who had ordered seventeen-year-old Death Eater Draco Malfoy to find a way to sneak other Death Eaters into the school and to assassinate Albus Dumbledore, the leader of the Order of the Phoenix. Malfoy succeeded in the former, but was unable to do the latter. As the Order and the Death Eaters battled, Severus Snape killed Dumbledore, an act that was later discovered to have been planned between Dumbledore and Snape.
Spinner's EndEdit
As a result of Lucius Malfoy's failure to obtain the prophecy during the Battle of the Department of Mysteries in June of 1996, Lord Voldemort decided that Lucius's son Draco should become a Death Eater, and that he should carry out the mission of killing Dumbledore. Narcissa Malfoy suspected that this was revenge from Voldemort and that the Dark Lord did not expect Draco to fulfill his mission. Determined to save her family, Narcissa ventured to Severus Snape's house at Spinner's End to ask him to help Draco and to complete the mission if the boy was unable to do so. Snape asked Bellatrix Lestrange, who had reluctantly accompanied her sister, to bind him and Narcissa with an Unbreakable Vow.
1996/1997 school yearEdit
Draco spent most of his sixth year at Hogwarts repairing a Vanishing Cabinet in the Room of Requirement in order to connect it with the one in Borgin and Burkes so that Death Eaters could enter Hogwarts Castle. During periods of desperation, Draco invented more conventional ways to kill Dumbledore. He placed the Imperius Curse upon Madam Rosmerta, who in turn placed the Imperius Curse on Katie Bell, forcing her to give a cursed necklace to Dumbledore; however, Katie accidentally touched the necklace and suffered from the curse instead. Draco also made Rosmerta sell Horace Slughorn a poisoned bottle of mead, anticipating he would give it to Dumbledore as a Christmas present, but Ron Weasley was accidentally poisoned instead, though Harry Potter was able to save him with a bezoar.
Horcrux caveEdit
Throughout the year, Harry had been having private lessons with Dumbledore regarding Lord Voldemort's past and his quest for immortality. They found out what a Horcrux was, and that Voldemort had made at least six, wanting to make his soul into seven parts. Through Voldemort and Dumbledore's memories of Voldemort's childhood orphanage, Dumbledore determined that one of Voldemort's horcruxes was placed in a cave where the orphanage had taken the children for a daytime outing.
Before leaving the castle with Dumbledore, Harry met Sybill Trelawney, who told him that she had been unable to enter the Room of Requirement, and had heard someone expressing triumph. Although thinking it strange, Harry said nothing about it to Dumbledore. He and Harry set out to find and perhaps destroy the horcrux. Once at the cave, Dumbledore had to drink a potion that greatly weakened him, and he and Harry had to fight an army of Inferi. They obtained the horcrux, Harry later finding out that it was fake and someone else had taken the real one. Back at Hogwarts the Order kept watch on the corridors and the grounds as Draco Malfoy went to the Room of Requirement to let Death Eaters into the school.
Death Eaters enter HogwartsEdit
Harry warned Ron and Hermione after he met with Dumbledore that, during his and Dumbledore's absence, Death Eaters might penetrate Hogwarts. Hence, he gave them Felix Felicis and ordered them to rouse Dumbledore's Army members to help them patrol the corridor of the Room of Requirement, as well as Snape's office. Only Neville Longbottom and Luna Lovegood (and possibly Ernie later on) answered the call. While Ron, Ginny, and Neville kept guard outside the Room, Hermione and Luna were stationed outside Snape's office. Dumbledore had also deployed members of the Order of the Phoenix to patrol the corridors and the grounds.
Inside the Room of Requirement, Draco watched as Death Eaters Alecto and Amycus Carrow, Yaxley, Thorfinn Rowle, Gibbon, Bellatrix Lestrange, and Fenrir Greyback emerged from the Vanishing Cabinet. When Draco saw that there were people watching the corridor, he used Peruvian Instant Darkness Powder to prevent Ron, Ginny, and Neville from seeing the Death Eaters leaving the Room, while ensuring his own visibility with the Hand of Glory as he led the Death Eaters from the room. The students immediately alerted the Order, and the battle began in the corridors of the upper floors. In order to catch Dumbledore's attention, Death Eater Gibbon placed the Dark Mark above the castle, but after he returned to the battle, he was accidentally killed by fellow Death Eater Thorfinn Rowle, who was casting Killing Curses all over the place. Filius Flitwick was sent to ask Snape to join the battle. However, the Charms professor was stunned by Snape, who then told Hermione and Luna that Flitwick passed out and asked them to look after him.
Dumbledore's deathEdit
- "Severus... please..."
- —Dumbledore pleading for Snape to end his life[src]
After Dumbledore's corpse plummeted down the tower under the light of the Dark Mark, Snape dragged Draco by the collar, ordered the rest of the Death Eaters to immediately flee the tower, and went downstairs to order the fighters there to follow. Harry, who was forced to watch the entire spectacle from the Full Body-Bind Curse, was set free upon Dumbledore's death, and in an enraged desire for revenge, he immediately set off to pursue Snape, hitting Yaxley with the Full Body-Bind Curse in order to get a clear way down the stairs.
- Harry: "Kill me then. Kill me like you killed him, you coward-"
- Snape: "DON'T- CALL ME COWARD!"
- — Harry fighting Snape when the Death Eaters escape Hogwarts[src]
After cursing Yaxley, who was the last remaining Death Eater in the tower, Harry tore after Snape. Just as he entered the castle, Harry found himself in the midst of a full battle, as Order of the Phoenix and Dumbledore's Army members were still fighting the fleeing Death Eaters. Harry saw the dead body of Gibbon, as well as a severely wounded Bill Weasley, who had been brutally attacked by Greyback, on the floor. As Harry rid himself of the werewolf, he saw Ginny duelling Amycus Carrow, and Nymphadora Tonks trying to contain Rowle, who was still causing great damage. All of the Death Eaters, however, began to retreat on Snape's orders before the Ministry arrived to reinforce Hogwarts. Knowing that Snape had escaped the fighting unscathed, Harry cut through the castle's secret passages to catch up. Before leaving the castle, Bellatrix walked over the Gryffindor table at the Great Hall, and smashed the windows. Meanwhile, Snape blew an auror away from the Entrance Hall.
In the grounds, Rubeus Hagrid tried to stop the fleeing Death Eaters, but his hut was set afire by Thorfinn Rowle. As Harry stormed across the grounds, he was cursed from behind as he was trying to attack Snape. Rolling over, Harry cast an Impediment Jinx behind him and knocked over both Carrows. Once Draco and the other Death Eaters had reached the gates and Disapparated, Harry confronted Snape. He tried to use a myriad of spells including numerous Dark spells against him, but Snape repelled all of them using Legilimency. After revealing that he was the Half-Blood Prince — the owner of the Potions textbook Harry had been using all year — and reminding Harry to close his mind, Snape cast an unknown spell on Harry which hit him like a whip to the face knocking him to the ground, but the boy was aided by Buckbeak, who chased Snape until he Disapparated at the school gates.
- See also: Funeral of Albus Dumbledore
- Professor McGonagall: "I- I know that it was Dumbledore's wish to be laid to rest here, at Hogwarts-"
- Harry: "Then that's what'll happen, isn't it?"
- — Hogwarts professors discussing the fate of Hogwarts and Dumbledore's funeral[src]
Because of their use of Felix Felicis, the members of Dumbledore's Army who fought in the battle were unharmed. Bill Weasley, however, was left horribly scarred by Fenrir Greyback's attack. Because the werewolf was not transformed when he brutalised Bill, his victim only retained mild lycanthropic symptoms, such as a taste for very rare steaks. His fiancée Fleur Delacour reaffirmed her desire to marry him, earning the respect of her future in-laws and prompting Nymphadora Tonks to declare her love for Remus Lupin.
The battle and Albus Dumbledore's death had a great impact on the wizarding world. The only wizard Voldemort had ever feared and who had power to match him was now gone. Furthermore the battle showed that there was now no safe place from the Death Eaters, as they had entered the castle. Hogwarts staff members were not even sure whether the school would remain open. Some parents, such as Zacharias Smith's father, and the parents of Parvati and Padma Patil, arrived to get their children out of the castle. Others, such as Seamus Finnigan's mother, stayed in Hogsmeade and waited until after Dumbledore's funeral to collect their children.
Harry, devastated by his mentor's death, decided to forgo his last year at Hogwarts in order to search for Lord Voldemort's Horcruxes, per Dumbledore's instructions. Ron and Hermione committed themselves to helping him.
Harry would later discover that Dumbledore's death had been according to his own plan, as devised between him and Snape, who was loyal to the Order of the Phoenix out of lifelong love for Lily Evans, Harry's own mother. Dumbledore was already dying, and wanted Snape to give him a more merciful end than he would receive at the hands of Death Eaters and to avoid making Draco Malfoy into a murderer and damaging his soul. Snape fulfilled his wish, and although the Order thought him to be a traitor, Snape was covertly assisting Harry, and thus contributing to the defeat of Lord Voldemort.
Behind the scenesEdit
- According to David Heyman, the Battle of the Lightning-Struck Tower was left out of the sixth film because, due to there being another battle at Hogwarts (the actual Battle of Hogwarts) in the eighth film, they were trying to avoid repetition.
- Chapter 27 of Harry Potter and the Half-Blood Prince, in which most of the battle occurs, is titled "The Lightning-Struck Tower". Earlier in the novel, Professor Trelawney mentions having drawn the tarot card The Tower in a reading and how Headmaster Dumbledore was ignoring her warnings that this foreshadowed "calamity...coming near all the time". In Divination, this tarot card is usually taken to mean catastrophe and chaos, much like the Battle of the Astronomy Tower. However, it can also mean epiphany and the letting go of pretences (illusions or self-delusions) one has clung to, which Harry was forced to do following Dumbledore's death. The tarot card is usually depicted as a tower being struck by lightning and two figures falling from the tower—ironic as there are two casualties in the Battle: Albus Dumbledore and the Death Eater Gibbon.
- When Harry Potter is running after Severus Snape he notices the Gryffindor Hourglass is broken and its rubies are being spilled across the floor. This could be a symbolisation of Gryffindor losing its greatest member, where as in the Battle of Hogwarts the Slytherin hourglass is struck and emeralds are on the floor foreshadowing Lord Voldemort's death as Slytherin house's greatest member (or perhaps Severus Snape's death).
- In the film and video game adaptations of Harry Potter and the Half-Blood Prince, Harry does not cover himself with the Invisibility Cloak, but instead Dumbledore tells him to hide by the stairs. Also in the film, as Snape enters the Astronomy Tower he tells Harry to be quiet.
- In the novel a lot of people are duelling, while in the film only Harry duels and he only duels Snape on the grounds. Also in the video game only Harry duels, in this adaption he, however, duels the Carrows in the Astronomy reading room and the Fifth Floor hospital tower corridor, Greyback in the Clock Tower Courtyard and Bellatrix on the grounds.
- In the novel, as Harry and Snape are duelling, Snape is shouting at Harry. It is difficult to tell if this is taunting, instruction, or some combination of the two as he says things such as, "Blocked again and again and again until you learn to keep your mouth shut and your mind closed, Potter!"
- Bellatrix Lestrange only appears in the film version of the battle and is not mentioned in the book. In the film, she praises Draco on successfully cornering Dumbledore. Amycus Carrow then pressures Draco to quickly carry out the assassination. Fenrir Greyback is prevented from attacking the Headmaster himself by Yaxley. Yaxley then casts the Dark Mark after Dumbledore's death instead of Gibbon doing so beforehand. Thorfinn Rowle burns Hagrid's house and briefly attempts to torture Harry, as he pursues Snape with either Amycus or Alecto Carrow doing so from behind.
- Ernie Macmillan might have participated, since in the book he talked with Harry.
- Harry Potter and the Half-Blood Prince (First appearance)
- Harry Potter and the Half-Blood Prince (film)
- Harry Potter and the Half-Blood Prince (video game)
- Harry Potter and the Deathly Hallows (Mentioned only)
- Harry Potter and the Deathly Hallows: Part 1 (Appears in flashback(s))
- Harry Potter and the Deathly Hallows: Part 2 (Appears in flashback(s))
- LEGO Harry Potter: Years 5-7
Notes and referencesEdit
- ↑ 1.0 1.1 According to Rufus Scrimgeour (and Hermione Granger) in Harry Potter and the Deathly Hallows - Chapter 7 (The Will of Albus Dumbledore), the Ministry has the right to maintain possession of Dumbledore's bequests for thirty-one days only, in accordance with the Decree for Justifiable Confiscation. Dumbledore's bequests were delivered to Ron, Hermione and Harry on 31 July, 1997: Harry Potter's seventeenth birthday. As it is referred in that chapter that the "thirty-one days are up", Dumbledore died exactly thirty-one days earlier, in the evening of 30 June.


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President Gloria Macapagal Arroyo said yesterday in a speech to businessmen:
If it would not adversely affect the Philippine negotiating position and provoke alarm among Christians, a pilot implementation of the envisioned Muslim ancestral domain regime shall be undertaken, to demonstrate our sincerity to achieve peace," Ms Arroyo said.A Muslim homeland?? Oh! But please don't be alarmed! This is all for the sake of demonstrating our sincerity in seeking peace. As for the non-Muslims majorities that live in the coming new Bangsmorostan they will just have to live in dhimmitude I suppose. Now if we think South Korean immigrants are a problem, wait till "our partners in the peace process" start bringing in tourists from South Waziristan.
She said the government had declared many ancestral domains among indigenous peoples.
"I really don't see why anybody should be scared if there is an ancestral domain declared for the Muslim people," she added.
The issue of ancestral domain or territory is about the areas to be recognized as part of a Muslim homeland and which will be placed under a so-called Bangsamoro Juridical Entity (BJE), the probable name of the governing body of the new Moro homeland.
It is not clear how much autonomy the BJE will have. But the proposal is for the MILF to have full fiscal, political and religious authority in the BJE.
Hey what about a Christian homeland? A Buddhist homeland? A Jehovah's Witnesses homeland? A homeland for the El Shaddai? A homeland for Protestants, Methodists, Baptists, Presbyterians, Hindus, Seventh Day Adventists?
So this is how Al Hadj Murad, Eid Kabbalu and the MILF warlords are going to attain the same status of Sultan as Nur Misuari and the first bunch of pretenders to represent the Bangsamoro people. By being given modern encomiendas. Now if we think South Korean immigrants are a problem, wait till "our partners in the peace process" start bringing in tourists from South Waziristan.
Meanwhile, nine out of ten of the soldiers killed in an ambush August 7 in Maimbung, Sulu were Muslim recruits integrated into the Philippine Army from Jolo and Zamboanga and were former MNLF fighters. This was revealed yesterday by Chief of Staff Gen. Hermogenes Esperon during a Press Conference at Camp Aguinaldo. MNLF chairman Hashim Salamat and his Consigliere Atty. Firdausi Abbas confirmed on television that Maimbung was an ambush in revenge for the separate killing recently of a local MNLF functionary. I guess they really don't like it when mujahideen return to the folds of the Law and will just as soon murder Muslims as Christians or lumads.
But National Defense Secretary Gilbert Teodoro, Jr., and Chief of Staff General Hermogenes Esperon have obviously been given highly complex marching orders by President Gloria Macapagal Arroyo, judging by some of their comments at a Press Conference in Camp Aguinaldo on Monday. Namely to go hammer and tongs after "the Abu Sayyaf terrorists and lawless elements" in an "all out war without let-up" while vouchsafing, pre-exonerating and excluding from all LAW ENFORCEMENT efforts certain "partners of government in the peace process" namely the MNLF and MILF, one because of a past peace accord, and the other because of one in the offing.
Both were at great pains to describe the LIMITS of this so-called all-out war. They actually mouthed the words "collateral damage" which made all the evening newscasts and is still reverberating in Mass Media's Echo Chambers. But no one will mention the fact that in the recent spate of terrorist bus bombings, killing civilians and damaging public infrastructure is central to the terrorist goals, whose violence is indiscriminate as it is deadly. There is no collateral damage in a terrorist attack. It is all intentional.
No wonder young Bert Teodoro and Gen. Esperon looked like they hadn't slept for days, having just come back from the front lines in Basilan after the Philippine Military suffered its worst death toll at the hands of...surrealistically enough...the MILF first in Basilan on July 10 (14 dead, 10 beheaded), and then since August 7, another 27 Philippine Marines have been killed in clashes with the MNLF, the two "partners of government" in the "peace process."
Both of them looked like they hadn't slept for days, having just returned from Basilan and the front line in what Media describes as an "all out war" or a "government offensive".
But the sentence needs to be completed: it is an ALL-OUT WAR against the Abu Sayyaf, but the MNLF and the MILF are both exempted from the law enforcement operations EVEN IF both "Liberation Fronts" have openly admitted their hand in the ambush killings of the Marines in Basilan and Sulu. In fact, the MILF still claims (brags?) on its website that it actually killed 23 Marines on July 10 in Basilan, not 14 as the number of caskets at Fort Bonifacio subsequently attested. And I heard the MNLF chairman SAY that Maimbung, Sulu WAS an ambush in revenge for the killing of a local MNLF leader in an "encounter" recently.
Both the MILF's and MNLF's ambuscade-murders of uniformed Marines are surely just as HEINOUS-- as ASG's Scavenger-Beheadings--so why have the MNLF and MILF been granted a Get Out Of Jail Free card by the President herself??
How can there ever be Peace without Justice?

subset: commoncrawl


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History |
View |
Annotate |
Changed scout constants to refresh faster. Also retuned linefollowing for faster refresh rate.
Changed linefollowing so that turns start working once again. Also fixed some bugs with maze solving.
Added the behavior to behavior list and cmakelists and made things compile.
Fixed the line following code.
Now works with new unitsFixed a bug with reading the line location, correctly centering the line between -3.5 and 3.5 rather than -4 and 3.Also fixed a bug caused by overflow in absolute speeds sent to motor control, which fixed bouncing in line following.
Added Sensors class that abstracts away sensors from behaviors. Stops creatingduplicated sensors for each scout.
Ok Scheduler warehouse behaviour working! and linefollowing works better now! Onto better demo.
Trying to make the warehouse robot drive around
Renaming to line follow and getting rid of old linefollowing files.
Committing some clean ups done in the linefollowing behaviours


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NCAA Division III Sectional Tournament
Hosted by Hope College
Friday & Saturday, March 14-15, 2008
Flying Dutchmen Probable Starters
G - 33 Derek VanSolkema (6-0 senior from Cutlerville, Mich./South Christian HS) 11.8 ppg, 2.2 rpg
G - 10 Jesse Reimink (6-4 junior from Hudsonville, Mich./Hudsonville HS) 10.8 ppg, 2.2 rpg
F - 14 Ryan Klein (6-5 senior from Burr Ridge, Ill./Timothy Christian HS) 10.0 ppg, 5.4 rpg
F - 21 Tyler Wolfe (6-2 senior from Cedar Springs, Mich./Cedar Springs HS) 12.8 ppg, 3.3 rpg
F - 31 Marcus Vanderheide (6-6 senior from Grandville, Mich./Calvin Christian HS) 14.5 ppg, 6.8
The Flying Dutchmen are making their 19th appearance in the Division III championships, the 21st all-time(College Division in 1950s). Hope's all-time record in the Division III championship is 23-20. This will be the 4th time that Hope has hosted a Sectional. The last was in 1998 at the college's Dow Center. Hope went on to finish second nationally. Other years in which Hope hosted a Sectional (Regional) were 1982 and 1983, both at the Holland Civic Center.
Hope has qualified for the NCAA tournament as champion of the Michigan Intercollegiate Athletic Association (MIAA). The Flying Dutchmen bring a ten-game winning streak into the Sectional.
Hope advanced to the Sectional with a second round victory over Capital,
Ohio, 92-72.
A year ago Hope advanced to the Elite Eight, bowing to Washington, Mo. 58-55 in the sectional final.Hope finished second in the nation in 1996 and 1998.
This season Glenn Van Wieren became just the sixth coach in NCAA Division III men's basketballhistory toachieve 600 victories. He reached 600 victories faster than any other Division III coach (801st game). The previous mark was by Glenn Robinson of Franklin & Marshall who won number 600 in his 821st game. Van Wieren's record entering the Sectional is 615-202 (.753).
Senior Marcus Vanderheide was voted the MVP of the Michigan Intercollegiate Athletic Association.He is joined on the All-MIAA first team by senior teammate Tyler Wolfe. Senior Derek VanSolkema of received All-MIAA second team recognition.
Each Hope starter is averaging in double-figures - Marcus Vanderheide 14.5, Tyler Wolfe 12.8, Derek VanSolkema 11.8, Jessie Reimink 10.8 and Ryan Klein 10.0. Marcus Vanderheide was the team's leading scorer in 11 games while Derek Van Solkema, Jesse Reimink and Tyler Wolfe each led the way five times.
Marcus Vanderheide had five double-doubles during the season. He has scored more than 20 points in four games, including a career-high 30 points against rival Calvin on January 26th.
Hope led Division III during the regular season in margin of victory (18.8 points per game). Theyranked sixth nationally inassist/turnover ratio (1.39), ninth in steals per game (12.1) and 11th in assists per game (17.3).
Hope's attendance this season at the DeVos Fieldhouse has averaged 2,938 fans over the 15-game home schedule. There have been four sellouts highlighted by the 3,653 fans who attended the conference tournament championship game victory over rival Calvin, 88-72. Hope is 46-2 in games played at DeVos since 2005. The two losses were to rival Calvin.
It has been 20 years since Hope played Ohio Wesleyan. In 1988, playing in their one and only NCAA tournament, the Battling Bishops defeated the Flying Dutchmen in a double overtime thriller 110-107 in the championship game of the NCAA Regional tournament in Delaware, Ohio. Ohio Wesleyan went on to win the national championship. Ohio Wesleyan owns a 3-1 advantage in the all-time series with Hope which began in 1979.
Ohio Wesleyan finished second in the NorthCoast Athletic Conference (NCAC) regular season standings, but won the conference tournament to gain an automatic berth in the NCAA championship. Ohio Wesleyan advanced to the Sectional with victories over Heidelberg, Ohio (83-62) and Centre, Ky. (82-65).
The Whitworth Pirates will be traveling nearly 2,000 miles from Spokane,
Wash. Whitworth qualified for the NCAA championship as champions of the Northwest Conference. This is their third appearance in the tournament (2003 & 2007). Whitworth advanced to the Sectional with a second round victory over Occidental, 83-75. Whitworth has played Wheaton three times, but would be a first-time opponent against Hope and Ohio Wesleyan.
The Wheaton Thunder are appearing in the Division III championship for the fifth time (1995-96-99-2005-08). Wheaton also played in the old College Division tournament four times (1957-57-59-60). Hope and Wheaton met twice in College Division games, Wheaton winning in 1958 by 104-93 and Hope was victorious in 1959 by 81-76. Earlier this season Hope defeated Wheaton 83-53 in the MIAA/CCIW Challenge at Calvin to take a 17-14 advantage in the 50-year-old rivalry.
Wheaton gained the NCAA championship as an at-large team after finishing second in the Conference of Illinois and Wisconsin (CCIW) regular season standings.
The Hope College women's basketball team has also qualified for the NCAA Division III championship. Twelve schools had both their men's and women's basketball teams qualify for the tournament. Three remain entering the Sectional tournament - Hope, Amherst, Mass. and Rochester, N.Y. The Flying Dutch (29-0) are playing in a sectional in Brownwood, Texas. Next weekend (March 21-22) Hope will host the women's Division III Final Four at DeVos.


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Getting Started
Meet with your academic advisor and begin your educational planning. This should begin in your first semester.
Select a major and begin researching schools who offer your desired major/and or program.
Meet with your academic advisor and adjust your education plan to match the requirements for your intended transfer institution.
Be sure to visit the school(s) you are interested in attending.
Make a connection with your transfer institution. It is very important to start working with a transfer advisor at your intended transfer institution. This will allow you stay up to date on all their program requirements and changes.


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Hong Kong Set to Destroy Record Ivory Stockpile
The largest stockpile of ivory on record—28 tons—will be destroyed over the next year
- Date: May 15, 2014
- Author: Sarah Ruggiero
The Hong Kong government has begun the destruction of a staggering 28 tons of illegal ivory, the world's largest illegal ivory stockpile and more than every other country in history combined. Advocates believe this public stance against ivory trafficking is a hopeful sign that Hong Kong's centuries-old ivory worship traditions are crumbling.
"Hong Kong, a major transit hub for illegal ivory, is sending a clear message by destroying their seized ivory that the government will not tolerate the poaching of elephants and the illegal trade of their ivory," said Ginette Hemley, Senior Vice President of Wildlife Conservation at WWF. "The government must follow this with strengthened enforcement and tightened monitoring of ivory sales."
Reducing demand for ivory
As the world's largest transit point for smuggling ivory, Hong Kong is used as a gateway that helps fuel demand for illegal ivory in mainland China, the number one ivory consumer on the planet. Ranked fifth in the world for ivory seizures, Hong Kong has seized approximately 30 tons of illegal ivory since 2000.
The Hong Kong government believes today's ivory destruction reaffirms its commitment to combat the illegal ivory trade and discourages demand for ivory products. The ivory was first crushed, then incinerated in an industrial waste treatment facility in Hong Kong. The incineration of the 28 tons of ivory will take at least one year to complete.
"We appreciate the government's strong statement, and we also recognize that destroying ivory is only one of a suite of enforcement actions that need to be taken by any country involved in ivory seizures," said Cheryl Lo, conservation specialist at WWF-Hong Kong.
Altering behavior to save elephants
With fewer than 500,000 African elephants left in the wild, WWF urges consumers to refrain from purchasing ivory to prevent the future killing of elephants. Advocates hope today's event will inspire additional commitments to combat wildlife crime throughout transit and range states.
WWF works to combat illicit trade and reduce consumer demand for illegal ivory by supporting anti-poaching activities, monitoring illegal trade routes, working to reduce consumer demand and identifying effective enforcement mechanisms.
Tell the US government it is the right decision to save wild elephants.
- In This Story:


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Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Nielsen "Mobile Path-To-Purchase" Study Shows Mobile Auto Searchers Evenly Split Between Conversion and Research
NEW YORK and TORONTO – NOVEMBER 13, 2012 – xAd, a leading mobile-local advertising network, and Telmetrics, the top mobile call measurement provider, today released new Automotive category data from their ongoing xAd/Telmetrics Mobile Path-to-Purchase Study showing that even by category mobile usage can vary drastically based on user needs and intent. The category has a 51 percent conversion rate as it is comprised of buyers searching for auto parts and services and shoppers conducting new and used car research.
"Mobile Auto users present a diverse audience that advertisers must consider in their mobile ad strategies as the new/used auto shopper is doing a lot of research while the auto parts/service buyer has an immediate purchase need for maintenance or malfunction," said Monica Ho, vice president of marketing of xAd Inc. "Advertisers that use these new insights correctly can improve their ad relevancy and performance while reducing ad waste by ensuring mobile ads are hitting the right audience with the right message."
Targeting Mobile Auto User Profiles Key to Mobile Campaign Effectiveness
While mobile auto users generally skew Caucasian (68 percent), males (64 percent), with a household income of $50-100K (35 percent) an observation of actual mobile auto user behavior revealed four further subcategories of auto users – each with its own distinct auto needs, demographics and usage patterns:
xAd/Telmetrics Mobile Path-to-Purchase Auto Infographic & White Paper ( www.mobilepathtopurchase.com )
Mixed Purchase and Research Intent
Given the different types of mobile Auto searchers, there is a correlating effect on purchase intent with a fairly equal split among purchase and research activity. 51 percent of mobile Auto searchers report ultimately making a purchase with 49 percent looking to make a purchase within the day. Proximity, right fit and price are the most important factors in the ultimate purchase decision. Smartphone searchers demonstrate a more immediate need as 36 percent of smartphone users, compared with 25 percent of tablet searchers, were looking to make a decision immediately or within the hour.
Mobile Web Dominates vs. Apps
Of the 15 percent of mobile consumers conducting mobile Auto searches, less than one percent are using apps – likely because their occasional use of the category doesn't demand the day-to-day benefits of app usage. Information-based mobile websites, like KBB.com, AutoTrader.com and others, are the most popular among mobile Auto searchers, reaching 8 percent of the mobile audience — higher than the combined reach of users going to auto manufacturer (4 percent) or auto parts sites (3 percent).
"Automotive mobile marketers should recognize Auto searchers' preference for mobile websites over apps to reach mobile searchers that don't know exactly what they are looking for and maximize and monetize mobile ad performance," said Bill Dinan, president of Telmetrics. "Also, understanding the role of location – specifically the importance of local driving distance – is essential to harnessing the 65 percent undecided mobile Auto audience and their purchasing power."
Additional highlights from the study include:
On Nov. 15 at 1:30 pm ET, xAd and Telmetrics hosted a webinar, along with speakers from Nielsen and Opus Research, on the Mobile Path-to-Purchase study including insights from all three vertical categories – Auto, Restaurants and Travel.
Information is available at: http://ht.ly/eHz1M.
About the Study
In early June 2012, Nielsen conducted an online survey of more than 1,500 smartphone and tablet users who reported that they had engaged in a Restaurant-, Travel- or Automotive-related mobile activity in the past 30 days. This information was then combined with data from Nielsen's Smartphone Analytics Panel of 3,000 iPhone and 3,000 Android users to help develop and identify the mobile consumer journey and highlight the core points of engagement on mobile from the first research engagement on mobile to post-purchase behavior.
The three categories, Travel, Restaurant and Auto, were chosen as they rank among the top vertical markets projected to show major mobile growth over the next 3 to 5 years.
More details are available at www.mobilepathtopurchase.com
About xAd
Since 2009, xAd has grown to become one of the largest mobile advertising networks in the U.S. and the only one offering the ability to target ads using a combination of accurate location signal and search context. Across its network, xAd aggregates and manages billions of monthly ad impressions from which it derives the largest supply of location based advertising inventory in the market. For over a million national and local advertisers, xAd delivers targeted mobile location@scale.
xAd is based in New York City with several satellite offices across the U.S and Internationally. For more information, visit xAd.com.
About Telmetrics, Inc.
For more than 20 years, Telmetrics has been the call measurement industry leader. Telmetrics' call tracking solutions, which are available in North America and across Europe, track the lead generation quality of local search advertising and pay per call programs for the leading brands in local search. This includes both publishers and agencies that serve millions of SMBs and national franchise locations across North America and Europe. With greater visibility into advertising performance across all media channels—digital, mobile, print and more—media publishers, agencies and advertisers can optimize the media mix for higher quality lead generation, resulting in increased revenues and a more complete picture of ROI across converging media. For more information, visit Telmetrics.com.
Allison+Partners Young & Associates
Question for ADM Members:
What are your opinions on what and how car dealers should be addressing the needs of smartphone enabled car shoppers using their mobile devices in the ways this research has revealed?
Views: 2353
Available for your download (below) and review are Nielsen Research Powerpoint slides from their presentation on this study and the insights obtained... Since it is marked "Confidential", you may want to download a copy before I get hit with a potential "Cease and Desist" letter!
I have also included two other files, one for the original Infographic shown above in PDFD format, the other is the press release about the automotive portion of this research...
Ralph...Thanks for this Invaluable Information.....
Since we know how the two shoppers differ and that they use smartphones what do we offer them in both processes that will stop them in their tracks? An offer they can only get either in store or mobile only. Shoppers want a deal. Your deal does not have to break you but must be special and can only be redeemed with you.
If your web site it not mobile ready, as covered in previous comments, you won't even be considered. Black Friday works because of the Deals.
Great stuff Ralph and thanks for sharing!
We are collecting all kinds of good mobile data from DriveItNow Mobile that I will share over time. We have shown that consumers will apply for credit on their phones if presented in a way that is simple and safe.
There was a lot of good content on mobile last week at the Kain Automotive Workshop.
Thanks, Ralph. Always appreciate your ability to bring us/me the latest data in a timely fashion. You are definitely a valuable connection and resource. Cheers!
Jim, you are very welcome and you will see me continue to refine and focus on delivering more valuable information at a higher frequency going into 2013. With a mixture of curation and creation, the goal is to keep ADM Members ahead of the rest of the industry.
...and ahead of Digital Marketers in many other industries...the way I see it.
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Events for June 29, 2020
Events for June 29, 2020
Day Navigation
8:00 am
Flea Market
For over 30 years, one of the ways Desert Skies has been helping lives and glorifying God has been through the Flea Market. Almost every Monday morning Desert Skies offers a flea market of all kinds of used items. Once a year we offer our huge 3-day sale. Through all the sales and funds raised, […]Find out more »


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Moderated by Jeffrey Fisch, M.D.
Dr. Fisch will share the latest information about aging and fertility. Dr. Fisch is a reproductive endorcrinologist and fertility specialist. Dr. Fisch is the Medical Director of Green Valley Fertility Center in Henderson, NV. Dr. Fisch is an advisor to INCIID and a long-standing professional member. He is a doctor with heart and a proud supporter of the INCIID Scholarship Program.