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A highly toxic form of mercury could jump by 300 to 600 percent in zooplankton—tiny animals at the base of the marine food chain—if land runoff increases by 15 to 30 percent, according to a new study.
And such an increase is possible due to climate change, according to new research published in Science Advances.
"With climate change, we expect increased precipitation in many areas in the Northern Hemisphere, leading to more runoff," says Jeffra K. Schaefer, study coauthor and assistant research professor in the Rutgers University environmental sciences department. "That means a greater discharge of mercury and organic carbon to coastal ecosystems, which leads to higher levels of mercury in the small animals living there.
"These coastal regions are major feeding grounds for fish, and thus the organisms living there serve as an important source of mercury that accumulates to high levels in the fish people like to eat."
The study showed that an increase in natural organic matter entering coastal waters can boost the bioaccumulation of methylmercury—a highly toxic chemical found at elevated levels in many species of fish—in zooplankton by 200 to 700 percent. The huge increase in methylmercury shifts the food web from being autotrophic (largely microscopic plants and cyanobacteria that make food from inorganic matter) to heterotrophic (bacteria that eat organic matter produced by plants and cyanobacteria).
Natural organic matter from plants and animals in runoff also increased methylmercury levels in water by up to 200 percent, increasing exposure to the chemical in the food web, the study says.
Gold Rush mercury still washes into food web
Mercury is one of the top 10 chemicals of major public health concern, according to the World Health Organization, and the US Environmental Protection Agency says mercury is the main cause of fish consumption advisories aimed at protecting human health, the study notes.
"People haven't really considered the changes in food web structure at the bottom of the food chain and a link to mercury accumulation."
Since the industrial era began, mercury that winds up in ecosystems is estimated to have increased by 200 to 500 percent, the study says. Mercury accumulates in fish and shellfish as methylmercury, which can affect the nervous, digestive, and immune systems, as well as the lungs, kidneys, skin, and eyes.
For the study, a group of scientists in Sweden tried to recreate the environmental conditions in a Bothnian Sea estuary off Sweden's east coast. They created simulated ecosystems that took up two floors of a building. They collected intact sediment cores from the estuary, added water, nutrients, and mercury, and studied what happened to the mercury, zooplankton, and other organisms. Schaefer's role was to study microorganisms in the sediment that are responsible for producing the methylmercury which accumulates in the food web.
Mislabeled fish are showing up in lots of sushi
The scientists sought to understand, model, and predict the impact of climate change on mercury accumulation and methylmercury production, says Schaefer, who specializes in methylmercury research and is trying to understand how bacteria transform mercury into methylmercury.
The results show the importance of including the food web-related impacts of climate change on the bioaccumulation of methylmercury in future mercury models and risk assessments, the study says.
"We found that the increase in organic matter changed the food web structure in the simulated estuary and that had an impact on the mercury accumulation in zooplankton," Schaefer says. "That was the most dramatic effect."
"This is quite an important study," she adds. "People haven't really considered the changes in food web structure at the bottom of the food chain and a link to mercury accumulation. I think these findings are quite surprising and, in hindsight, they make sense."
Efforts to reduce mercury emissions may be offset by the impacts of climate change, including increased precipitation and runoff, and we might not see an expected decrease of methylmercury in the food web, she says.
Erik Björn of Umeå University in Sweden led the study, which lead author Sofi Jonsson, formerly with Umeå University and now at the University of Connecticut conducted. Other authors are from Umeå University and the Swedish University of Agricultural Sciences.
Source: Rutgers University


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The other day when I was reading books to my three year old son Gus, he asked me what I want to be when I grow up. My lips curled instantly at the thought of it, a smile beaming its way across my face. I hugged him so close and kissed him on his sweet little head. My first thought was that I don't ever want to really fully "grow up" … but rather it is my intent to forever be growing up – always learning, always dreaming and believing in possibility, and ever open to new things, experiences and adventures.
And before I could answer him he said "I think you should be an ELEPHANT when you grow up, Mommy." Ok then. There's that. My gosh, I love him.
When I was in college I really didn't have much of an idea of what I wanted to "be" after I earned my degree. I majored in English Literature because I loved books, plain and simple. The vision and drive for a career simply didn't exist for me at the time. I eventually found my way into business-to-business sales though and it was a great fit for me on a professional level. I'm a goal-oriented and very social person, attributes that are quite useful when you need to sell things to people. I enjoyed it because I got out of it what I put into it and while there was a lot of independence working from home I also got to interact with all different kinds of people every day. There was always something missing for me in it though, a level of passion that I just wasn't tapping into in that line of work.
When my second child was born and the price of childcare doubled (along with the level of stress in our home), my husband and I decided we would try living on one income and I quit my job to stay home with our two children. It was an adjustment for us on many levels, but we made it work. A few years later when both kids were in preschool and my husband and I had decided that we were not going to have any more children, I found myself really itching to find some kind of work – a way to make money (which was a necessity for us) while doing something that I loved and still being able to be home just as much for my family. It was at this time that I started a little business making growth charts for kids (a super fun creative outlet for me) and also became a running coach and Pilates mat teacher. It felt like everything was coming together and I was so excited for the seeds I was planting to GROW. I was going to be making this dream into a reality. I felt filled with hope and inspired to go after this dream.
And then, a few days after my Pilates teacher training course was over, I discovered that I was pregnant with Mister Gus. As grateful and excited as I was, I also felt turned upside down and freaked out a bit at first. Wrapping my brain around how I would handle three children while also trying to build a career of sorts for myself really overwhelmed me at times. I just kept moving forward though, doing what I do, holding onto my passions and following my heart. I kept running. I started coaching. I continued to teach.
I believe that we aren't given more than we can handle, and that everything in life happens when and how it does for a reason (even if we really can't understand it for a long, long LONG time).
I also believe that if you're blessed to know what lights you up inside, you owe it to yourself – and to the world – to live your life doing whatever that is.
One of the things that lights me up inside is being a Pilates teacher. I love it with all of my heart, and feel that it is something I am meant to be doing. Pilates literally changed my life. Every day, it helps me connect with my inner strength, teaches me how to listen to, honor and be aware of my body and how I use and treat it, and reminds me to stay focused on the here and the now. I love working with my students every week on the mat, watching them meet themselves where they are and find their own strength from the inside out. The dream to teach beyond the mat – working with individuals and small groups on the other Pilates apparatuses, has been in my heart for years. When Gus was born I really couldn't take this on, so for the last several years I have taught mat classes and waited for the right time and opportunity to take the next step, trusting that when it was meant to be it would be.
And here it is.
This weekend I am beginning the next phase of my journey as a Pilates teacher. Over the next three months I will be taking the Peak Pilates Level 1 Comprehensive Program at Lifetime Fitness and by the time summer rolls around I will be ready to teach individuals and small group classes at the beginner level, in addition to the mat classes I am already leading.
My first class begins tomorrow afternoon and I will be in class all weekend long basically (tomorrow from 3-7pm and both Saturday and Sunday from 8am-5pm). It is going to be INTENSE over the next few months and my brain will be firing on all cylinders – there is so much to learn! Balancing this with my coaching, my marathon training and the teaching I am already doing along with everything that comes with being a wife and mom of three is going to be a challenge for sure – but it will be worth it in the long run without a sliver of a doubt.
I'm ready to take the leap!

subset: commoncrawl


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Trading psychology: Why you always need to look ahead as a trader
Trading is certainly an exciting endeavour and nerve racking. Psychology plays an important part in your trading success. Whilst trading can be frustrating at times, it's crucial you always look ahead and don't dwell on the past. But the uncertainty of what lies ahead can impact the performance of many traders. And in many instances trading success is very much dependent on your own personal...
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Why you must cut your losers to get ahead trading
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Why the trend really is a trader's friend
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Achieve trading success by avoiding these five bad habits
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Delving into trader psychology: How to overcome your trading demons and be more profitable
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[15 May 2015]
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How to become a more relaxed and profitable trader
When you trade, the risks are high and it's easy to understand why many traders find the process stressful. But becoming highly stressed out and a bundle of nerves is actually detrimental to your trading. So what can you do to make your trading journey more relaxed? Read on to find out… The emotional rollercoaster ride of trading Trading can put your emotions through the mill. ...
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Psychology and behaviour have such a big impact on the way you invest and trade. Overcoming these emotions is one way to help yourself become a better trader and, more importantly, more successful. So what can you do? Read on to find out… Never forget why you're trading If you're new to trading, you may be excited at the beginning, but after a while some doubt starts to cr...
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There are many fun activities to do with your kids this summer. In this series of articles, I will give you ideas for free and low cost activities to do to prevent boredom and whining. You can adapt them to fit the needs and ages of your children.
Make a Summer Scrapbook
Credit: www.amazon.comA great way to document the fun activities you do with your kids this summer is to take lots of pictures. During the week of the activity, go to the store and have them printed out. One of the things you can do each week as a family activity is make a scrapbook. Depending on the child's age and how much you wish to spend, this can be fancy or simple.
Simple scrapbooks can be pictures glued to construction paper and stickers or drawings added to the border of the paper. Or you can buy a mini photo album for your child at the Dollar Store and just insert the pictures. Another simple scrapbook is to get a plastic binder and page inserts. On regular copy paper, glue pictures and put on stickers and place inside the plastic insert.
The most expensive way to scrapbook is to buy an a scrapbook, the pages and all of the embellishments that go along with this hobby. Scrapbooks come in assorted sizes, so a smaller one can defray the cost. Also, use craft store coupons to purchase these items for documenting your summer of fun activities with your kids this summer.
Picking Your Own Fruit
Nothing says summertime like picking your own fruit. Local farms offer children a chance to see where the food they eat is actually grown. Before you head out to the farm, find recipes for the fruit you are purchasing and make sure that you have all of the ingredients on hand.
Find a farm near you and go out in the early morning hours before it gets too hot. Bring cash to pay for the fruit as many of these farms do not take credit card or check payments.
After you have had your fill of picking your own fruit, go home and make a recipe using your bounty. For example, after picking blueberries, bake a blueberry pie or blueberry jam. The mixing and measuring are actual learning and kids are more apt to eat something they have actually made themselves.
While the pie is baking, read some books with fruit in the story. Here are some titles:
Blueberries for Sal by Robert McClosky (Caldecott Winner)
Veggie Tales Madame Blueberry A Lesson in Thankfulness (this is also a DVD)
Eating the Alphabet: Fruits and Vegetables From A to Z by Lois Ehlert
Mr. Putter and Tabby Pick the Pears by Cynthia Rylant
Apple Fractions by Jerry Palotta
The Red Lemon by Bob Staak
Jamberry by Bruce Degan
Apple Farmer Annie by Monica Wellington
You can expand on your activities by downloading and printing coloring pages that go along with your farm experience. If your children are older, you can go to discoveryeducation.com and create a word search and other puzzles for another activity.
There are many fun activities to do with your children this summer. With a little planning, you will have fun with your children and create a lifetime full of memories.


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Beauté » Mouches Pour Bal
Inspired by an 18th century book that chronicled how the placement of a beauty mark, or "mouche," conveyed some secret message from the wearer to the viewer, we had to replicate these self-stick, saucy insignias in velvet. The packet itself is based on one in our collection, found in a Parisian courtesan's handkerchief. Ensemble includes twenty to a packet: Four each in hearts, clubs, diamonds, spades and circles with a postcard for mouche placement.
Mouches Pour Bal Ensemble: $20.00
© 1997-2020 Bell'occhio. All rights reserved.


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Hooke's law* states that when a material is loaded within elastic limit, the stress is directly proportional to strain,
σ ∝ε or σ = E.ε
∴ E = σ/ε = (P× l)/(A×δl)
Where, E is a constant of proportionality known as Young's modulus or modulus of elasticity. In S.I. units, it is usually expressed in GPa i.e. GN/m2 or kN/mm2. It may be noted that Hooke's law holds good for tension as well as compression.
The following table shows the values of modulus of elasticity or Young's modulus (E) for the materials commonly used in engineering practice.
A textbook of Machine Design by R.S.Khurmi and J.K.Gupta


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Herbs Auctions The Place To Buy & Sell
By admin on Oct 1, 2016 | In Contributors
Herbs Auctions is a place to go to either buy the items you are looking for or if you want to sell some of those unwanted items that has been sitting collecting dust in your garage and or your closet. So come check us out at http://herbs-auctions.com/ and find out why this is the place to do all your shopping online.
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Archive for March, 2012
A Thorough Guide to Hand Rankings – Online Casino Tips
Card games have ever been an integral part of every online casino's gaming portfolio; perhaps, major part of every casino's income comes from their card games. Traditionally, card games were only used to play in land casinos, but with the availability of an improved technology, software providers have now come with many excellent online card games, including every popular variant anyone can imagine of. Nowadays, anyone can find any card game he wants to play online, may it be a video poker game, or an online blackjack; everything is available right sitting in front of your computer screen! A novice to card games often gets confused by the hand rankings methodology followed by various card games, perhaps, many times each game's variant has its own procedure to find out the best hand ranking.


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Revista Brasileira de Paleontologia
ISSN 1519-7530 (versão impressa)
ISSN 2236-1715 (versão on-line)
The Revista Brasileira de Paleontologia (ISSN 1519-7530), was created in 2001 by the Brazilian Society of Palaeontology. It is issued three times a year, in April, August and December, and is distributed for all Society members free of charge.
The main purpose of every scientific society is having an unbiased journal to publish and to diffuse the work of its members. The Revista Brasileira de Paleontologia is intended to publish original contributions on all aspects of the palaeontology and is the first Brazilian publication dedicated exclusively to palaeontology. We hope and will be working for a healthy and long life always along the course of the national and international palaeontological researches.
This publication is indexed in BIOSIS, Current Contents, GEORef, Latindex, Portal Periódicos CAPES, Science Citation Index Expanded and Zoological Record.
All manuscripts must be submitted online here.
All correspondence referring to RBP subscriptions and sales must be addressed to:
Sociedade Brasileira de Paleontologia A/C Ana M. Ribeiro MCN-FZB, Av. Salvador França, 1427
CEP: 90.690-000, Porto Alegre, RS
Phone: (+55) (51) 3320-2057
[email protected]


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Wilson NC I-95 Tractor Trailer Hit And Run Critically Injures New York Man
On Monday afternoon, a tractor-trailer apparently changed lanes and struck a vehicle driven by a New York man named Gary Holliday. As a result of the collision, the car driven by Mr. Holliday was knocked down an embankment and into the adjacent trees.
The accident happened around 3:00 pm just north of the intersection of I-95 and NC Highway 42. The tractor-trailer, which apparently has some green paint, was switching lanes and may not have realized it hit the car. By all accounts, there were some heroic efforts by other travelers that helped Mr. Holliday from his car.
Hopefully, the State Highway Patrol will identify the tractor-trailer involved in this wreck as it appears that Mr. Holliday was seriously injured. Most tractor-trailers carry at least $750,000 of insurance in order to comply with federal standards and Mr. Holliday may need every penny of this money to cover his medical bills and injuries. There may also be a question of why Mr. Holliday's airbag failed to deploy and whether that contributed to his injuries. Depending on the age of the vehicle involved, there may be a claim against the manufacturer of the car regarding the airbag.
Read more on this serious accident.
Hendren, Redwine & Malone posts this article to allow people who visit our website access to stories and information that might be of interest and, where appropriate, to make decisions about matters that may improve their lives. By posting this article, Hendren, Redwine & Malone makes no representations as to any relationship we may have with any of the individuals or businesses that are discussed in the article. If you are a family member of someone discussed in this article and have some concerns about the posting of this article, please contact us immediately. This post is an advertisement for legal services.
If you or a family member were involved in this incident and have questions about your legal rights, please call Hendren, Redwine & Malone and ask to speak with Mike Malone. You can also send an email to Mike Malone by using the message box on the right. We typically respond within an hour of receiving a message.


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iriver Delivers Complete Package for Portable Entertainment Fans
iriver Delivers Complete Package for Portable Entertainment Fans news post from TweakTown's online news computing and technology content pages
iriver have just expanded their lineup of portable media players with a new member dubbed the "iriver clix". It features a 2.2" TFT screen and 2GB of storage space, as well as other such expected functionalities as a digital FM tuner, enhanced photo viewing, video playback, and FlashLite game support.
The player is also fully compatible with Microsoft's Windows Media Player 11 software suite (currently still in beta stages but made available for download here).
Head over to this section of iriver's website for the full announcement. The official product page is also located here folks.
Vancouver, Wash. - May 17, 2006 - iriver, the leading innovator in digital entertainment, has raised the bar yet again for portable music players with the release of the iriver clix. With the iriver clix portable media player, customers have easy and immediate compatibility with the new Windows Media Player 11 and the public beta of MTV Networks' new URGE digital music service launching today. The iriver clix features a new ultra-intuitive interface, 2GB memory capacity, a large, vivid color display, digital FM tuner, enhanced photo viewing, video playback, and FlashLite game support.
Last updated: Dec 4, 2019 at 01:47 pm CST


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Grief sometimes weighs us down more than it should.
Dear Friday, 20.October.2017
Dear Friday, 7.July.2017
seriously? 26 Celsius when I went for my run at 10PM? You need to work on that…
Dear Friday, 28.April.2017
this week was rough from the beginning. How about we make it a relaxing weekend, please?
Dear Monday, 5.May.2014
From the way and length of the neighbors letting the water run, you'd have thought they were taking a bath in their kitchen sink! *woke me up*
Let's keep next week's Monday quiet. What do you say?
Dear Monday, 17.March.2014
On one page of the book, the character is wearing a white sweater. Four pages later, the sweater is described as purple…
With some books, I just want to rewrite the whole thing.
Dear Wednesday, 15.January.2014
Sometimes, words fail to express what our heart so desperately wants to say. We seem unable to contain what we're feeling within punctuation marks.
Dear Thursday, 19.September.2013
I've woken up with certain words floating around my mind, inspiration for blog posts and fiction came to me.
Here's hoping for even more!


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They may have been unpopular in high school, but nerds have been a hit in pop culture for more than 30 years. Classic movies like "Revenge of the Nerds" celebrate all things geeky. Other films such as "Star Trek," in all its many iterations on television and the movie screen, have also attracted a new generation to this nerd phenomenon. Even Harry Potter shows up with tape on his glasses. Teens can celebrate all things "nerdy" with a fun party that celebrates the art of diverging from the mainstream.
Choose a theme for your party. There are many different types of nerds. Consider computer nerds, refugees from the Renaissance Festival, or classic Trekkies. Once you have your theme, you can start planning your invitations and decorations.
Fill out invitations that match your theme. Don't limit yourself to simple paper invitations. Upload an invitation to a series of low-cost thumb drives and distribute them. Your computer nerd guests will have to plug the thumb drive into their computers to get the details. Hand out poorly written scrolls for a Renaissance- or Dungeons and Dragons-themed party.
Decorate your home for the party. Don't try to make your decorations look too good or too authentic. This is a nerd party -- avoid turning your living room into the deck of the Enterprise. Instead, turn the room into a mini "Star Trek" convention. Put up tables where your Trekkies can write name tags, and stand in line for pictures with a cardboard cutout of a character.
Dress the part of your favorite nerd. Encourage your guests to dress up too. Keep some plastic glasses with tape on the nosepiece ready for anyone who shows up without a costume.
Play music that goes with your theme. Consider classic songs like "She Blinded Me With Science," "Weird Science" or almost anything by DEVO.


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I really like living in America, honestly. My parents came here to escape a culture in their home country that did not like people trying to be 'special'. The intellectuals were persecuted, as were artists and musicians who were thought to be too Western. To 'stand out' was dangerous, and could get you killed. Your identity was the identity of your group. You were dissuaded from being an individual.
In contrast, American children are nurtured from an early age to think of themselves as special, unique, and irreplaceable. It's a sweet thing to tell your kids, and if it helps them do better in elementary school or feel happier, then go for it. I don't want to judge one way or another. After all, my parents came here — in a way — for the chance to raise a kid they could encourage to be special without worrying she might be imprisoned for 'overly' intellectual or artistic pursuits.
But at some point, we all grow up and have to deal with the rest of the world outside the cushion of parental supervision/reframing. And the more observant among us will eventually realize that no, we are not actually special. Or alternatively, we are special like everybody else. Then it potentially gets weird, because we've been groomed since childhood to value ourselves for being special/different/unique (if we were lucky enough to live in America), and now we find out that we are probably not as special as we thought we were.
To deal with this psychological tension, a lot of people develop an alternate imaginary self, who can go on being 'special', even if the person's everyday persona and interactions with the world are not that special. For instance, you could have someone who works as a paralegal by day, living her ordinary life in parallel with an alternate daydream she has of becoming a world-famous chef. With time, this daydreamed alternative self may become so enticing to her that she will make real plans to re-direct the course of her life to approach becoming this alternative self: signing up for cooking classes, starting a cooking/recipe blog, starting a catering service, etc.
The world-famous chef scenario is an example of the alternate self being an 'ideal' self. I think of that as a self that is theoretically achievable in the real world if one works hard enough and has the right opportunities. The other kind of alternate self people typically develop to deal with 'not being special' in daily life, is the fantasy self. It's a self that isn't theoretically achievable in the real world if one works hard enough and has the right opportunities. For instance, becoming an immortal vampire elf, or having all of Superman's powers. This doesn't mean you can't have outlets for enjoying these fantasy selves. There are plenty of video games and anime conventions and internet groups around for stuff like this. A twist on the fantasy self definition would be a self that is hypothetically achievable in the real world but for moral/logistic reasons not practically achievable. Examples fall in the realm of desires that are extremely illegal or have fatal side effects.
I think having these other selves can really enrich a person's inner experience, and improve overall quality of life. And as long as the person isn't committing actions that harm themselves or others, it should probably be their own business what they want to think about on their own time to satisfy their [culturally indoctrinated?] desire to be really really special.
I've thought about this stuff a lot lately in the context of how some songs can temporarily build/strengthen emotional connections between a listener and their ideal or fantasy selves, projected into the backdrop of the music. Motivational music, for instance, can help connect to the ideal self. Music connecting to fantasy selves is something particularly interesting to me right now, because in a way the fantasy self does not belong in the 'real' world, yet the powerful emotions one can have under the influence of music can make the fantasy self seem more real. Revenge fantasies are a big theme in a lot of country music (at least in my limited exposure to country music) and one has to hope that listeners will interpret that music as catharsis rather than motivational.
I think the space of fantasy provides a wider range of options to explore than the space of 'ideals'. In my day-to-day life, I try to approach my ideals, but if I want to be entertained by something breathtakingly creative, I'll spin out fantasy lives and worlds. If I'm going to bother to explore a new persona in the Otherworld at all, I'd like it to be appreciably different from who I am becoming in the real world. It's more interesting that way.


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Hartford Criminal Defense & Personal Injury Lawyers
Hartford Criminal Defense & Personal Injury Lawyers
Were you injured in a truck accident? If so, there is a possibility that you were involved in an accident with a truck driver who had violated the hours of service regulations – a leading contributor to fatigued driving and truck accidents. At Carlson & Dumeer, LLC, we represent individuals who have been injured in trucking accidents at the hands of negligent truck drivers.
Why choose Carlson & Dumeer, LLC?
The Federal Motor Carrier Safety Administration (FMCSA) regulates the trucking industry and enforces federal trucking laws and regulations. One such regulation is the hours of service regulation, which was designed to improve the safety of the motoring public by reducing truck driver fatigue.
The FMCSA's hours of service rule:
Historically, truck drivers have a dangerous habit of logging too many hours on the road and habitually driving fatigued, which can be compared to driving while drunk. In many cases, such drivers were under pressure from their employers to drive for hours on end to increase profits and shorten delivery time.
Due to this widespread problem, trucking companies and drivers who commit egregious violations to this rule face harsh fines, which are strictly imposed by the FMCSA.
If you believe you were injured by a fatigued truck driver, or an otherwise negligent truck driver, you can turn to the Hartford personal injury attorneys at Carlson & Dumeer, LLC for help. With an understanding of the various players involved in truck accidents and the common causes behind them, we have what it takes to even the playing field and pursue the compensation you deserve. You don't have to do this alone.
Contact our office today to set up your free case evaluation!


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At Absolute Electrical Heating and Air we are a family-run business that's been accommodating customers in the city for more than a decade. Full customer satisfaction is and has always been our company's number one aim. Same great company, new service options for Denver and ...Read More
Featured Article
Blog posts in Carbon Monoxide Dectector
Home Safety Measures
Electricity is something that is a necessity in everyday life. It's also a dangerous utility when it's taken care of poorly, and certain aspects of ...View More


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The classic brogue is a must have style for every gentleman s wardrobe. Features traditional punch hole and wingtip detail with a lace up closure. Works perfectly with a suit or to dress up a pair of turned up chinos.
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After 4 years of learning, including working half a year on our graduation project Bound, Rick and I ended up with a Bachelors in Science diploma in our hands. But we never anticipated on how we would feel after that euphoric moment. Both struggling finding a job, worrying about how we were going to pay our bills we slipt into a strange period of mental conflicts. For nearly half a year we felt like not knowing where to go, almost like we forgot who we were as individuals. We both were in the need of finding a way out.
That's when we decided to dedicate a interactive project to the emotions we felt, the battles we fought in our heads and the panic and fears we endured. Take a peak at our weakest moments during this doubtful time in our lives.


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Buzz buzz! I'm just buzzing about Holt Renfrew's awesome collaboration with Toronto-based handbag brand ela and Burt's Bees. Continue reading
Hudson's Bay
Toronto Style & Fashion Calendar: January 14-20
I normally love BlogTO but their recent street style post left me a bit cold. And no one needs to be any colder in this polar vortex! Titled "The top 20 street style looks in Toronto from 2014," it featured their top photos from their ongoing street style feature. Continue reading
Toronto Style & Fashion Calendar: November 5-11
"People garden, they cook … My ingredients are clothes."
Isabella Blow
Did you catch the Fashion Blows exhibit? If you weren't able to make it out, fear not! I snapped a few pics of the lovely outfits from Isabella Blow's and Daphne Guinness' wardrobes. Blow's pieces, mostly from Alexander McQueen and Philip Treacy, were stunning! A real fashion fantasy. The most amazing part was that she wore many of these outfits in her day-to-day life, not just to fabulous fashion events. You could see clear signs of wear on the garments. These clothes were well-loved and I admire her for that. Sometimes I want to bust out my Pink Tartan gold tulle skirt for work (a $20 sample sale score!), but end up saving it for a "special occasion." Continue reading
Toronto Style & Fashion Calendar: Oct 29-Nov 4
Well, Toronto, it's been a pretty eventful last few days. My social media feeds are chock-full of new mayor and CBC scandal buzz. If you need a bit of a break from the brouhaha, why not take refuge at Hudson's Bay on Queen and check out the Fashion Blows exhibit? 55 beautiful items from the collection of late fashion and art patron Isabella Blow are on display, including pieces by Alexander McQueen, Bill Blass, Dior, and Philip Treacy. It's free, open during store hours, and only here till Saturday.
Saturday also marks the first day of November (times flies!), so here are my top three events for the upcoming month: Continue reading


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Student Residency Verification
read more
Continuing with 2018-19 school year, a parent/guardian of all district students will complete one of the following student residency verification forms. Most families will use the first form attached. However, there are several additional forms that can be used for residents with special circumstances.
Click here for the Residency Verification Forms


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Murray has just designed a new table and seats for Weka.A. called the "The Wrap".
This picture show one of the "wrap" seats after being constructed on the trailer – saves a lot of heavy lifting.
The weather here hasn't been the best so it is good to have the garage set up so that you can work inside when the weather is cold! We arrived back from Timaru yesterday and at 2 30pm it was 3 degrees.
New product "The Wrap Suite"
Even in the middle of winter the view is stunning.
Imagine having a meal outside with that view in the middle of summer?
This shows "The Wrap" suite at its new home at Lake Tekapo.


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When you upload photos, we create an album for you in your library. But you can change many things in your album views, including the title, the date, the cover photo, and more. You can sort, or manually drag photos to whatever arrangement you want. The following options are available once you click MY PHOTOS, and click the album you want to change.
Album options
- To change the album name, date or description, simply click the field and type your text (see below).
- Simply click one of these icons to do the following:
- SELECT ALL selects all photos in the album for creating products, sharing, copying, moving or deleting.
- SORT allows photos to be sorted newest to oldest or oldest to newest.
- SHOW TITLES reveals each photo name, which can be changed when displayed.
- SHARE ALBUM allows you to share the whole album with others.
- DELETE ALBUM removes the album from your account.
- REARRANGE photos within the album: (after clicking the icon, just drag and drop each photo to where you want it and then click DONE).
- SLIDESHOW starts a slideshow of the album.
- UPLOAD PHOTOS to add more photos to the album.
- PRINT ENTIRE ALBUM opens a panel for ordering all the photos in the album.
Photo options within an album
- To open a detailed view of a photo, click the + sign at the top right of the photo (see right). The page that opens will allow you to edit the photo, caption the photo, and many other options. Learn more
- To select photos for a project, or to share, make copies, move, or delete them, click the check mark at the bottom right of each individual photo (see right). Then select a product in the menu on the left side of the display to create a project, or click Options to share, move, copy, or delete the selected photos.
- If you choose to copy or move them, you will need to select an existing album or create a new one for the selected photos (see right).
- To set a photo as the album cover, mouse over an individual photo, click the gear icon that appears (see below) and then click Make Album Cover. This menu can also be used for the other options below, though it will only act on the single photo, unlike the previous option which is for multiple photos.
Note: The Star icon on the thumbnail sets the photo as a favourite, but it will not appear on narrow portrait shaped photos. In that case, Mark as favourite appears at the top of the drop-down menu.
Related articles
- MY PHOTOS, your photo library
- Photo details pages and what you can do there
- Editing photos in your library
- Selecting photos for prints, photo products and other options
- Zooming in and panning edits to make close-up photos in your library
- Copy, move or delete photos, or set one as the album cover in your library
- Use MY FAVOURITES to quickly find your favourite photos
- Uploading and importing photos to your account library
- Print Entire Album: the quickest way to order prints


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#16daysofactivism with Lindsay Henson from Lawyers Against Abuse – Episode 19
Lindsay Henson is the Executive Director of non-profit organisation Lawyers against Abuse (LvA) in September 2014. She holds a law degree from Harvard Law School (2014) and a B.S. from the University of California, Los Angeles (2007). Before joining LvA, Lindsay worked with NGOs in India, Bangladesh, and the Philippines addressing gender-based violence and other human rights issues. She also has experience working with victims of domestic violence and sexual violence in both the criminal and civil legal systems in the United States and is admitted to the New York State Bar. We invited Lindsay on the podcast in observance of 16 Days of Activism against gender-based violence in South Africa (25 November – 10 December). It takes serious hustle to keep the lights on and the engine running in a non-profit like LvA. In this episode, Lindsay shares some of her personal journey as well as some wisdom from her experience of managing a non-profit organisation.Read More


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There is a tantalising incongruity between the exotic details of Mary Luthers' early life and the last few decades spent in a rural idyll in the northwest of Ireland. Her grandfather, an Anderson from Calry in Sligo spread his wings wide and pursued a career abroad marrying a French woman; 'Granny Lily' to the young Mary. Their son, Mary's father, also worked abroad and even brought his young family to India for a few years, where her culinary world journey began.
However it was at Granny Lily's knee in Paris that Mary really began her love affair with good food and cooking. Like a French Mary Berry, this lady was not only a wonderfully gifted cook but also wrote a newspaper cookery column and published an encyclopaedia of cooking. Mary still has a treasured copy and uses some of the traditional recipes cooking and baking for the weekly Sligo market. "The way to a man's heart is through his stomach" was Granny Lily's refrain – it seems that is actually the route to everyone's heart!
Carrying on the family tradition of travelling when she got married, Mary's own husband brought her to his native Belgium where they lived for several years, exposing her to yet another culinary style. That was in the 1970s when the organic movement was undergoing something of a revival, in response to the intensive local farming methods. The principles of organic farming and cooking made perfect sense to Mary, and she has remained strongly committed to them ever since.
Mary always felt a draw to Sligo particularly Calry near Lough Gill where her grandfather hailed from. After several enjoyable holidays, they bit the bullet and decided to make a permanent move. After a while living near Calry, they eventually purchased a small farm near Dromahair. Mary immediately began keeping hens and growing her own organic vegetables. Having always had a hankering to raise sheep, she was gifted half a dozen which kick started that part of the enterprise. While her five children were young, her organic produce and cooking were just for the family, but once they grew up, Mary put her eye on a market stall.
She got her organic certification and expanded her flocks of hens (to 200) and sheep (up to 50 at one stage, but around 20 now). Using some of her grandmother's recipes she began baking and cooking, making delicious lasagnes, quiches, tartlets, cakes, breads, preserves and casseroles – all organic and many gluten free as well. With this organic cornucopia, Bluebell Organic Farm burst onto the scene at the Saturday Farmers Market in IT Sligo. The combination of her organic commitment with flavours of India, Belgium and several years of Mediterranean cooking experience in the south of France has combined to create a truly mouth-watering range of items. It's still going strong 11 years (and 9,932 mini quiches) later and Mary has lost none of her enthusiasm for the organic movement or for her smallholding.
Mary's early Indian influence is surely responsible for her recent short listing in the Bord Bia Organic Awards for the exotic sounding Gooseberry and Seaweed Chutney.
Being close to The Organic Centre has been a real boon for Bluebell Organic Farm. Mary gives poultry talks there and used to teach wool spinning courses too. The spinning went by the wayside as the market stall absorbed all her available time.
The Luthers also have a lovely self catering cottage which they rent to lucky holidaymakers who can opt in to 'organic catering' if they wish. Judging by the delicious produce on offer at the market, they'd be well advised to do so! No wonder it was a finalist in the Best Organic Place to Stay Awards run by the Soil Association UK.
- Visit Mary at the IT Sligo Farmers Market every Saturday


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Bill O'Reilly: Anthem protesters disrespecting flag, country
Former Fox News host
Bill O'Reilly appeared on "Hannity" Tuesday, addressing the beliefs of the
far-left in America.
"They're after–they don't want capitalism. They don't
want the electoral college. They don't want white people…generally calling
the shots. So they have to mobilize minority Americans to be angry,"
O'Reilly told Sean Hannity.
O'Reilly also claimed that far-left agents, which he believes
to be "evil," want to "destroy the Constitution" by changing it.
"'Who forged it? Slave owners — Thomas Jefferson, George
Washington. We can't have a Constitution that they made — we have to have a new
one!' That's the end game," O'Reilly said.
Wednesday, September 27, 2017
ICYMI: Bill O'Reilly on Hannity 9-27-17 VIDEO
Posted by Barbara at 3:46 PM


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It Is All About BTC, LTC, ETH, ZEC mining as well as other alternative crypto currencies
If you were thinking that MaxCoin (MAX) is dead, then you might want to rethink thatas in the last few hours there has been an increase in the trading volume of the coin and the exchange rate is starting to get back up, though still far from what it was a while ago. We do recommend to keep an eye on MAX, especially if you have some coins that you have mined some time ago and still haven't sold them due to the low exchange rate. Mining MaxCoin at the moment might also be a good idea with the current lower difficulty and if the exchange rate continues to increase. A few hours later however it seems though it might just be another pump and dump scheme, though the exchange rate stabilized at almost double price than before. Meanwhile the project has released new wallet binaries for MaxCoin 0.9.0, and recommends that everyone upgrades by next week (block 140000).
– For more information about the MaxCoin alternative crypto currency…
We have already ran some tests of the new GeForce GTX 750 Ti GPU based on the new Nvidia Maxwell architecture for mining scrypt-based crypto currencies such as LTC and DOGE with the help of CUDAminer (up to 265 KHS). The results it is giving, along with the low power usage of the card are making it an interesting option for people that are interested in mining crypto currencies with Nvidia GPUs. The GeForce GTX 750 Ti also shows good overclocking potential for even higher performance (up to about 300 KH/s) on a reference design board. After looking at some non-reference design boards such as ASUS GTX750TI-OC-2GD5 that has additional PCI-E power connector and much better cooling we considered that even higher performance could be achieved, however after checking some reviews of these cards it seems that the Power Target maximum on these cards is still 100%. This simply means that even though the card is clearly designed to handle serious overclocking, the power limiter will not allow you to go beyond the TDP rating of 60W, so as a result it seems that these cards are not overclocking much better than the standard reference boards.
We have also tested the performance that the new GeForce GTX 750 Ti Maxwell cards can offer in some other crypto currencies supported by CUDAminer that do not use Scrypt algorithm, but instead rely on different approaches – SHA-3 (Keccak), Scrypt-jane, Adaptive N factor Scrypt. The performance we got with them was also quite good, though overclocking the card did not help as much these as with Scrypt. Below you can find out what our results were with the different crypto coins we have tried that use the above mentioned alternative algorithms. Note that we are still trying out different configurations in order to get the maximum performance out of the GTX 750 Ti for these alternative crypto currencies, so any suggestions for settings to try with are welcome. As suggested we overclocked only the GPU for the latest results to the maximum of +135 MHz, without clocking the video memory as apparently for these algorithms it does not make sense (downclocking it down with -502 MHz does not seem to affect performance significantly). We are going to update the results if/when we get a better performance with the settings we find to work best for the specific algorithm and crypto coin combination. You are also welcome to request us to test with other coins that are supported by the CUDAminer software.
YACoin Scrypt-jane mining performance with:
cudaminer.exe -a scrypt-jane -o stratum+tcp://yac.coinmine.pl:9088 -u yourworker.1 -p password -L 4
Mining YACoin that uses Scrypt-jane has proven a bit tricky with CUDAminer as apparently it did not want to work properly with our custom settings for the kernel settings we used for Scrypt, the only way to make it work was to use the autotune functionality of the miner, otherwise we were getting errors. This means that we could not try our best performing kernel configuration T5x24 on Scrypt-jane here. After trying some suggestions for CUDAminer and YACoin and adding lookup gap with -L 4 (the best performing lookup gap setting for GTX 750 Ti) we got around 1.7 KHS out of the card. Overclocking the GTX 750 Ti to +150 MHz GPU gets us up to about 1.78 KHS of hashrate for mining YACoin (T74x1 automatically selected, so far has the best performance, as setting manually kernel does not appear to work properly).
VTC Adaptive N factor Scrypt mining performance with:
cudaminer.exe -a scrypt:2048 -o stratum+tcp://stratum.vertco.in:8080 -u yourworker.1 -p password -i 0 -l T5x24 -C 1 -H 2
For VTC mining that uses Adaptive N factor Scrypt algorithm with the T5x24 configuration and manual settings got us about 125-129 KHS hashrate with the GTX 750 Ti running at stock frequencies. After overclocking the Maxwell to +135 MHz GPU the performance increase has boosted our hashrate to about 135-137 KHS.
MaxCoin Keccak mining performance with:
cudaminer.exe -a keccak -o stratum+tcp://maxpool.1gh.com:17333 -u mGeS2LBCTJvz1Mb4Hfzt5fU1C9C1tYrxuY -p password -i 0 -l K1000x24 -C 1 -H 0
For MaxCoin mining that uses Keccak (SHA-3) algorithm we could also use the K1000x24 kernel configuration and manual settings and that got us about 62000 KHS hashrate with the GTX 750 Ti running at default clocks. Overclocking the GTX 750 Ti to +135 MHz GPU has increased a bit the hashrate to about 72600 KHS.
Meanwhile the author of CUDAminer has released an updated version of the miner software, though it is not yet specially optimized for the new Maxwell architecture you might want to update to it as it has some fixes and improvements. Furthermore there is a mention about upcoming BlakeCoin (BLC) support, so it will be interesting to see what kind of performance the GTX 750 Ti will be able to offer for BLC mining (Blake-256 algorithm) where the typical hashrate is about 3x the one you get when Scrypt mining.
There is now an updated version of cgminer based on 3.7.2 (kalroth cgminer 3.7.3) with support for MaxCoin's keccak (SHA-3) algorithm that is more stable and optimized than the previously available cgminer 3.6.6 with keccak support. So if you are still using the old version 3.6.6 of cgminer with keccak support, then you better update to the new cgminer 3.7.3 kalroth release for mining MaxCoins (MAX). You can also build the miner yourself from source if you wish.
– You can download cgminer 3.7.3 karloth with GPU mining support for Windows OS here…


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Got this little dude delivered. Have to say, the quality exceeds expectations. Solidly built, isolators doing the job! #trm202more
With an Equipboard account you can rate this item, add it to your collection, submit a review to discuss what you like and dislike about it, and associate omnitronic trm 202 to artists that use it. Create an account!


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Cancellation and Delay FAQs
The decision to delay or cancel school due to winter weather is based on a number of factors, including temperatures and road conditions both at the time school starts as well as throughout the school day. Our goal is to announce a closure or delay as soon as we can, so we are constantly monitoring weather forecasts and will make an announcement the night before whenever possible.
When weather conditions are such that we are unable to make a determination the night before, the process resumes around 4 a.m. the next morning when the superintendent and a team of school district employees assess the conditions by reviewing temperatures and wind chills, as well as driving in assigned areas throughout the district. After evaluating the weather and road safety, the team meets to discuss the conditions, along with reports from other area schools and any law enforcement officials they have contacted. The superintendent reviews all of the reports and generally makes the decision to close or delay school between 5:15 and 5:30 a.m.
In regards to temperatures, we will consider canceling school for the day if the local temperature is lower than -15 (Fahrenheit) degrees with the wind chill included. Please understand there are many sources reporting on temperatures and wind chills. We continually monitor a number of these sources to best determine the current conditions as well as what the conditions are likely to be throughout the day.
Keep in mind, two-hour delays interrupt our normal bus schedules, causing our buses to travel in different traffic patterns, which may delay their arrival. This has the potential to make matters worse by exposing students to cold weather longer as they wait for their bus. For this reason, any decision to delay will be based on the likelihood that it will not make safety concerns worse.
When school is delayed or canceled, we work quickly to inform the community using a variety of communication methods. A phone message is sent out using Olentangy's rapid calling system. We also immediately notify local radio and television stations and post a message on the district's website, Twitter feed (@OlentangySD), Superintendent Twitter feed (@SuperOLSD) and the District's Facebook page (www.facebook.com/olentangylocalschools). In addition, we will send the announcement out as an email, text and, for those who have the District's mobile app, a push notification. Because other sources of information, such as social media posts, may not be accurate, we recommend you always check the above referenced District sources to confirm that school has been canceled or delayed.
As a reminder, parents should ensure that their PowerSchool account information is accurate as our communication system is based on the contact information in PowerSchool.
Finally, please remember that the Olentangy Local School District covers 95 square miles of diverse terrain. This means that, at times, inclement weather conditions that appear in one portion of the District may not be as severe in another, but may warrant a delay or closing of school for overall safety reasons.
Frequently Asked Questions
- How many calamity days can OLSD take before the District is required to schedule make-up days?
- How is the decision to dismiss early made?
- How should parents prepare for possible severe weather or other emergency situations that could result in a delay or closing?
- How will parents be notified about a cancellation, delay or early release of school
- If the start of school is delayed, can I drop my child off at school at the normal starting time
- Does a delay impact lunch service or dismissal times?
- What about morning preschool students?
- What about bus service for non-public schools and morning vocational programs?
- If school is canceled for the day, will after-school activities be held?
- Will district offices and school buildings be open when school is cancelled or released early?


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OSF 6: OBAs, Composite Applications,and Steve Ballmer
[OBA Solution Framework Index]
What is a composite application? In the simplest sense, it is a cross-functional solution assembled from pre-existing building blocks. These building blocks could be services, workflows and activities, documents, application blocks (e.g. portal web part), rules etc.
What are the components in an OBA that can be assebled into a composite app? These are:
Steve Ballmer took the stage at the Software 2007 Conference to talk about Microsoft's software + services (or S+S) strategy. As part of that presentation, Steve talked about Office Business Applications (i.e. OBAs) as composite applications that allow information workers to use information in back office applications such as ERP in new ways. ZDNet published a report on this two days ago - which is available here.
I'd like to thank Steve and ZDNet for setting up this posting, because on that page, ZDNet has two pictures of Steve, and ALSO an early version of the following diagram showing the internals of an OBA that I had created while releasing the OBA RAP for SCM (Reference Application Pack for Supply Chain Management).
What does this diagram mean? In my posting OSF 5 I talked about the fact that OBAs can deliver solutions that provide business capabilities for transactional needs, decision support needs, and collaboration needs. You can think of these as next generation composite business applications. However in order to deliver solutions that provide these kinds of business capabilities, you need a platform that provides technical / infrastructure capabilities. Those platform capabilities fall into five categories - that correspond to the five tiers that I called out in my posting OSF 2 - presentation, collaboration, process, services and data. Do you need all of these tiers to build a business application? Not for all kinds of applications ... but you if you do want to build a next generation composite business app that combines transactions, decision support and collaboration.
So the diagram above just breaks down the technical capabilities of the Microsoft platform into those five tiers. How does this fit the composite application paradigm? Well each of the boxes in this diagram represents a container, that provides particular application services, and into which content and data can be deployed. The different bits of content and data represent components that make up the composite solution. Components can be assembled into different groupings - each of which is a composite application. Each of the containers in the diagram above can service only particular types of components.
For more information on composite apps, you can check out the MSDN architecture site on composite apps, as well as the Architecture Journal issue on this topic. For an article on OBA and composite applications, you can check out an earlier article of mine in the Journal.
In later blog postings I will go into more details on each of those boxes, and show an end-to-end example. A list of links to the composition abilities of those various boxes are provided here - and as I post on those topics I will update this list.
- Composition in the Presentation Tier
- Composition in the Collaboration Tier
- Composition in the Process Tier
- Composition in the Services Tier
- Composition in the Data Tier


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Michael Wolfe
By Michael Wolfe
Advertisers have a lot at stake when they invest upwards of $5 million for a single Super Bowl ad. You'd expect their ad creative to be superb, but on average, many Super Bowl ads underperform compared to every day TV ads. Here are some hard facts about Super Super Bowl advertising, what makes it different from other TV ads, and how do you make sure yours breaks through and generates the buzz that builds your brand.
The Underlying Metric for Ad Effectiveness
For this exercise, we are going to define ad effectiveness from ad creative scores from ABX (Advertising Benchmark Index). We've selected this company's metrics because we have proven, through advanced Marketing-Mix Modeling, that their ABX Index has directly been linked to brand performance and retail sales. This linkage, we believe, makes their ad scoring system more relevant and credible. The data that we are going to source here covers Super Bowls 2013, 2014, 2015, and 2016.
The ABX Index
The ABX metric or index is based on a general population stratified random probability sampling design with respondents evaluating ads in all media types including TV. This metric covers five
critical functions and aspects of an ad. These include (1) the correct awareness or linkage of the ad with the brand name, (2) whether the ad's core message was understood and clear, (3) whether the ad has a positive impact on brand reputation, (4) whether the ad was deemed to be relevant to the customer, and (5) whether the ad elicited some action or behavior such as website visits, discussions, store visits, purchase intent, etc. (Call to Action). A sixth element is also measured for ad likeability or dislike, but is not a part of the overall ABX score because evidence does not link this with actual brand performance. Unfortunately, and all too often, the most important and sometimes sole reason for selecting a particular Super Bowl ad spot is based on subjective likeability. Evidence shown in this paper indicates that this often leads to the development of many mediocre and poor performing ads.
Overall Super Bowl Ad Performance
Over the last 4 Super Bowls, a total of 290 ads were evaluated, or about 73 per event. When we see the overall performance by event, the 2015 Super Bowl was found to have the strongest ads, while the 2013 Super Bowl had the weakest. All of the Super Bowl averages are below the ABX TV norm of 109.
The top scoring individual ads for these Super Bowl events can be seen below. Of the top 10 ads, all but three are food products or restaurants. Interestingly, of the traditional heavy spenders, no auto insurance, beer or soft drink ads made the list; and only one auto brand did so.
When we looked at what made these ads stand-out relative to other ads, respondents rated each ad (1) very high on positive brand reputation, (2) strong positive purchase intent, (3) intent to talk about the ad and desire to see it again, and (4) low dislike. These top ads rated over 2X the normative levels on all of these areas, demonstrating the core benefit brands achieve by making it to the top of this exclusive club.
Super Bowl Ads Differentiators
We are all pretty aware that Super Bowl TV ads tend to be different from the run-of-the-mill ads we see every day. Certainly, companies find Super Bowl advertising sufficiently attractive and beneficial to warrant large cost premiums.
When we look at the key ingredients of ads, as perceived by the TV audience, certainly some of these benefits stand out.
As shown above, Super Bowl ads stand out because (1) people talk about them and are interested in seeing them again, (2) they have a higher level of "likeability," and (3) they have a higher incidence of impacting positive brand reputation. For brands that need to establish credibility and establish themselves with a larger audience, these ads do deliver. However, evidence has not been conclusive that there is a connection between the likeability of an ad and a brand's ad effectiveness and business performance.
Next, we contrast how top performing ads differ from bottom or poor performing ads based on the same criteria (we select top and bottom 20 ads). As you can see below, the overall differences are substantial and significant across-the-board. Of particular note here are those elements with the largest gaps. The top performing ads show extreme and positive differences on factors such as positive shift in brand reputation and positive purchase intent. In addition, the poorest performing ads stand out as being significantly more "disliked" from the top performing ads.
What ingredients are most important in Super Bowl ad effectiveness?
Using logistics regression, we built a model with the purpose of determining the relative importance of key components or features of an ad and its overall ABX creative effectiveness score. Below, shows the results and relative importance of the drivers of Super Super Bowl.ad effectiveness.
Creating great ad creative is not easy. It is always a challenge and certainly, there is no fixed formula with respect to creating great Super Bowl TV ads. However, there are certain fundamentals that simply need to be achieved for any Super Bowl ad to be truly effective and impactful.
- Creating awareness and brand linkage. This is found to be the most important factor. Good ads must cement the brand identity. This is fundamental and, without it, the ad will not be effective.
- Message Clarity. Each effective Super Bowl ad also must generate a message which is clear to the audience and understandable.
- Developing a clear and responsive "call-to-action." This says that the ad must elicit some sort of brand affirmative behavior, whether that leads to a direct purchase or some other positive behavior from store visits, word-of-mouth conversations, visiting the brand website or recommending it to others. All of these are behaviors that affirm the ad's impact on the audience and end consumer.
In sum, evidence shows that Super Bowl advertising has some specific and unique benefits to advertisers. Whether these are sufficient to generate a positive ROI, however, is probably only known on a case-by-case basis. Certainly, those ads which rise to the top of the effectiveness list generate fame and limelight. To achieve this lofty level or effectiveness, however, requires that each ad generate strong fundamental ratings on brand linkage, message clarity and its ability to generate responses to defined "calls-to-action."
Likewise, we see some important and interesting differences between top and bottom performing ads on the ABX scale. In particular, top performing ads have very much higher
levels of positive shifting brand reputation perceptions and also a large rating on positive purchase intent. For the few brands that can climb to the top of the chain for Super Bowl ad effectiveness, it appears the benefits are substantial and the likelihood of positive ROI from their investment is high.
By contrast, not all Super Bowl ads are strong performers. In fact, slightly more than 44% of all ads fall below "all advertiser Television norms" by more than 10% and score less than half the normal rate on such critical measures as "positive purchase intent". Therefore, the case can certainly be made that many Super Bowl ads fail to achieve positive ROI and can probably be considered wasted spend.
The lesson here is that there are certain fundamentals that Super Bowl ads must deliver. Achieving them requires fact-based tools and deep insight as to what ingredients go into a good Super Bowl ad. [email protected]


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yay men! they rock! men are decidedly pleasant in both appearance and mannerism! men are safe to be around for women and children! men do more than their share of the work. men have earned respect and paid their dues. oh sure they have! no male privilege here. patriarchy's reward-system is merit-based, donchaknow. and once men have managed to stay alive long enough, (with women taking care of them the whole entire way BTW, but no one ever mentions that) men apparently earn the right (by living long enough, and letting things happen to them that they have no control over…like advancing in their careers just by showing up male, and making babies through osmosis apparently) to be comfortable in their own skins. its their right, as teh menz! its their right, for doing nothing! theyve earned it (just like they "earn" everything else). and they are almost mocking mens reality here arent they? men know its true, and its funny, like many things are funny, because the jokes actually on women. har! all men have to do is show up, and the interlocking systems men have created to benefit themselves do the rest.
contrast doves campaign for men, of course, with dove's
new not really new anymore campaign for women, whereby they attempt to rescue womens and girls self-esteem. the one that apparently begins to dissipate through our pores at a young age for no discernible reason, at least none having to do with dove brand or its media images, or those of dove's "brother" product axe body spray for PIV-digging men, but probably is somehow mothers fault; and in fact dove-brand might even help stop the progress of this decidedly female disease:
yes, if dove can just help girls understand that they are worthy semen-receptacles for men, warts i mean dimples and all, they can grow up to be teachers! or something! huh?
what we have here, of course, is dove, a corporation that wants to sell people stuff, framing the issues: the alleged "problem" as well as the solution. according to them, the "problem" is "womens body image and self esteem." and the solution is something approximating "do something about it." "do something" rather than "stop doing something" being the consumerist approach to problem solving.
but none of that interests me really. at least, it doesnt interest me today. because whats so obvious to me as i watch the videos for each of dove's campaigns is how they are compartmentalizing mens and womens experience of life, as if they dont have everything to do with each other: as if mens status as successful achievers (they achieve success at life just by showing up male) has nothing to do with womens suffering. when in fact it has everything to do with it, and is dependent on womens suffering in every possible way. thats why men dont want womens suffering to ever stop. the men who own dove-brand dont want it to stop, and the men that women love and depend on dont want womens suffering to ever end.
i mean really. only a radical solution could put an end to female-specific suffering under patriarchy: where women were no longer subjected to unwanted PIV and PIV-related medical events; where our poverty and misfortune, to the extent those things still existed as being part of the human experience, would never lead to our being raped, prostituted, or acting in porn; and where women didnt depend on men for anything, let alone love and financial support. only a radical solution would leave women free to rely on each other, to pay the rent and care for our families, to heal our (non-PIV related) ailments; and to create culture. one that didnt include images of women being raped, tortured, starved, cut apart and served up piecemeal to sell values and products that benefited men in every way.
but thats not what dove is selling, and its not what anyone wants. only radical feminists seem to have conceptualized a radical solution to womens suffering, as a sexual class, around the world and to do that we have had to name the problem. and the problem is not "womens self esteem." the problem is men, including mens sexualized violence against women around the world, and men taking full advantage of their male privilege to sexual access to women and girls, and the female-specific harms to women, of the penis.
did i mention that dove also sells axe body spray, and hawks it with a sexually-charged ad campaign thats specifically designed to get men (thinking about getting) laid, and even to make light of…the female-specific harms of the penis? yeah, dove doesnt get it (or they pretend they dont) and they dont want anyone else to get it either. and neither do the numerous liberal feminists criticizing dove "get it" apparently. because as many results as one gets when one googles "dove campaign and feminist" what one never sees is a radical feminist criticism of it, that names the female-specific harms of the penis as the problem, and the only solution as a radical solution to womens incalculable suffering, including internalized misogyny and a realization on some level of their lot in life as members of the rape class, aka. "self esteem issues" under the P.
until now, hopefully? i'll google it later and see if this article comes up under a keyword search of "dove" and "feminist."


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Aiven On Stationery Co., Ltd., established in 1989, is located in Ninghai, Zhejiang, China. The size of our production facility is 64,000 square meters with over 500 employees. Aiven On has grown into an international stationery and office supplies manufacturer with complete manufacturing, R & D and customer service for more than 27 years.
We utilize advanced production capabilities include stamping, plating, heat treatment, electrophoresis painting, black oxide, printing, cutting, and plastic injection. With our fully automated assembly lines we ensure high output to meet the expectations of our customers.


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<email ⁄>
<windows live messenger ⁄>
<myCurriculum type="pdf" ⁄>
One of the nicer things about developing on the Ruby platform is the sheer amount of meticulously categorized, highly reusable code wrapped up in the form of aptly named 'gems''
I'm sure you've heard of popular frameworks like Sinatra or the super popular Rails that ship as gems but you're missing an entire spectrum of others that handle issues at a much lower level. Start using these and watch your productivity shoot through the roof!
este é só um excerto do artigo, para aceder ao artigo completo, clique no link em baixo:
this is just a small excerpt from the article, to access the full article please click in the link below:


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Terry Heaton's NAB message
Terry is heading to the NAB and has three main message points.
From the post:
From the post:
- "The key disrupter to the business of media is people, not technology. This is the key to understand all that's taking place, because the press-public dynamic has been flip-flopped, with the public now clearly calling the shots. When we look at it as only technology, we drift down a path that won't do much to resolve the disruption to our bottom lines. Relevancy is determined, after all, by them, not us.
- None of this is "all-or-nothing," and those who paint it as such generally have a big stake in the game, usually the status quo. Broadcasting will continue and we're not all going to die tomorrow. There certainly is an evolution underway, but let's not get caught up in the hype of the all-or-nothing crowd.
- People want to know what we know and do what we do, and business models that support this will succeed in the near and long-term future. Think Gordon Borrell's "ammunition" scenario: "The deer now have guns. What do you do when the deer have guns? Get into the ammunition business." YouTube is the textbook example of this, a business that enables the deer to share their work with others."
Labels: NAB


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I have been making this quick dessert for over 25 years thanks to my good friend Debbie. We used to play Bunco and it was my turn to host and kind of forgot until the last-minute. So I needed a quick dessert and this was the one she shared with me. It could not be me easy or quicker and who doesn't love chocolate plus Hostess Ding Dong's.
|Prep Time
- 1 Box Ding dongs
- 2 Boxes Chocolate instant pudding mix Make according to package
- 1 Container Whipped topping thawed
- 4 Cups Milk For pudding mix
- Crumble all of the box of ding dongs and set about a half a cup aside for the top. In the bottom of a 8x10 dish put the crumbled ding dong. Add the chocolate pudding on top and then the whipped topping. Sprinkle the remaking ding dongs on top and cover and refrigerate until ready to serve.
- I could not of asked for a cuter helper. She loves to help me bake and even loves to help do dishes!
Recipe Notes


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Brosix Plans for 2014
Now that the holiday season is in the past and the new year started, it is time to reveal our plans for 2014.
First of all I wanted to express my excitement about the past 2013 – Brosix doubled the customers it serves all around the world. We are happy that so many people use our service.
During the year we have managed to deliver all the features we planned at the beginning of 2013. Just to mention some of the new things we delivered:
In the next weeks and months we will focus our time and energy on:
We are excited to work on these new features and to see the growth of the service with many new happy customers. It is a great honor for us to offer the Brosix instant messaging service to so many people. Feel free to share your Brosix experience with us.
If you have any questions about Brosix, don't hesitate to contact us: www.brosix.com/support/


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In accordance with Chris Mathers, founder of a Toronto-based consultancy Chrismathers Inc., Canada "talks a good game" in the world of financial compliance, but it does little in order to enforce counter-terrorism financing and anti-money laundering regulations.
He particularly emphasized risk of Canada's money services businesses (MSB) industry as it is prone to abuse by criminals who take advantage of regulatory gaps. Mathers also said that a terrorist organization – the Sri Lankan separatist group the Tamil Tigers – has been a compliance concern in Canada, where many of the group's sympathizers reside.


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Personalised Santa Card
Bring Some Christmas Excitement! Only $9 for a Personalised Santa Card for Your Children, Nieces, Nephews, Grandkids and more. See their Faces Light Up with their Very Own Postcard, Straight from Santa at the North Pole. Valued at $19
- Highlights
- Fine Print
- Company
Give your child the perfect gift with a personalised postcard from Santa and get them super excited for Christmas!
Measuring 99 x 210mm and in full colour, the postcard is printed on 300GSM satin card and will arrive 'from the North Pole' featuring a picture of Santa and a special Christmas message
Creating the postcard is simple with the online templates and you can preview the finished product before you send it
Buy multiple vouchers and spread some Christmas cheer to your kids, nieces, nephews, friends' children and more
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Redemption instructions can be found on your voucher