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The Importance of Customer Journey Mapping
Failing to understand and map out how a new solution will fit into an existing customer journey risks making the experience worse, rather than better. After implementing new technology, there is an increased risk of a low adoption rate from customers. More often than not, this lack of adoption stems from the fact that the overall customer journey played a minimal role in implementation, which ultimately creates friction as opposed to solving existing challenges.
If the process is too clunky or long, you could lose new customers before they even book an appointment with your organization. Additionally, current customers could get annoyed with a poorly implemented tool which could negatively impact retention.
Back-end processes could get even more confusing for employees and it could lead to inefficiencies, if not properly integrated into the existing systems and processes that power the customer journey. Different organizations have different use cases and just because the technology was successfully implemented a certain way in one organization, does not mean it will work for you and your customers. Mapping out the customer journey prior to rolling out your new solution allows you to ensure it is functioning in the most beneficial way for your organization's unique use case.
Learn how an efficient, well-thought-out experience can be a great differentiator in Coconut Software's Optimize the Customer Experience with Enterprise Appointment Scheduling white paper.
The Benefits of Customer Journey Mapping
As an appointment-driven business, you want to ensure the appointment scheduling process is seamless for your customers. If you have chosen to implement an enterprise appointment scheduling solution, it is in your best interests to practice customer journey mapping before offering the tool to your customers.
1. Ensure the solution addresses the identified problem
By mapping out the customer journey of your new implementation, you will ensure the tool addresses the problem you identified in your operational processes that prompted you to initiate the implementation of this new solution.
For example, with enterprise appointment scheduling, if your customers are demanding 24-hour access to your organization, you want to ensure you are not only implementing the scheduling solution to speed up appointment scheduling processes in your contact center, but you are also providing an online channel customers can use to schedule appointments with your organization whenever and wherever works for them.
2. Ensure the solution provides a seamless customer-journey
When implementing a customer-facing solution, you want to ensure it provides a seamless experience for your customers. For example, enterprise appointment scheduling is a customer-facing solution that helps drive revenue to your organization. It is in your best interest to map out the customer journey of your scheduling solution to ensure it meets the needs of your customers and provides a premium experience.
3. Improve the quality of your appointments
Ultimately, when implementing integrated appointment scheduling, you want to ensure the solution enables you to improve the appointment experience for your customers. By mapping out the journey of your new scheduling solution, you can ensure you are rolling it out in a way that gives your customer-facing advisors the information they need to provide the best appointment experience to your customers.
With enterprise appointment scheduling, you are able to capture additional information during the scheduling process so you can ensure your customers are getting the most out of their scheduled appointment. And your customers will get confirmation and reminder notifications so they'll show up to the right location at the correct time, increasing your appointment completion rate while decreasing no-shows.
Coconut Software Helps Map Your Unique Customer Journey
At Coconut Software, our onboarding team is dedicated to providing our customers with a personalized implementation process to ensure you receive the most out of your scheduling solution.
During the implementation process, our onboarding staff will discuss current challenges and overall goals with the stakeholders involved in the roll-out of your new solution to understand and help create your unique workflow.
With the information about your unique use case and challenges you are hoping to address, we will help you map the customer journey for your new solution. And, moving forward, our customer success team is available to help you manage and alter your workflow once you go live.
By mapping out the customer journey of your new solution, you will give yourself peace of mind knowing you chose the best solution for your organization and that it is delivering business results against your KPIs.
What's Next
Learn how an efficient, well-thought-out experience can be a great differentiator in a market flooded with options for consumers in Coconut Software's Optimize the Customer Experience with Enterprise Appointment Scheduling white paper.
Looking to boost revenue and deliver a premium experience to your clients? Schedule a consultation with Coconut Software to learn more about how our appointment scheduling solutions can get you there.


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Check out this funny photo of Simi, Adekunle Gold and Falz. Don Jazzy reacts (Photo)
11/01/2019 | 11:50 0 Posted in Celebrities, Marriage
Popular Mavin boss Don jazzy who we all know for his attitude has come again with another hilarious funny photo.
He reacted to just concluded Simi and Adekunle Gold by congratulating them with this hilarious photoshop funny photo including Falz. Lol
See more photos below

subset: commoncrawl


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10 Essential Elements That Your Marketing Automation Platform Must Feature
In today's marketing landscape, automation is at its peak and is considered as a vital addition to the success of any business. There's no doubt that a lot of companies are making use of different marketing automation platforms to make their marketing campaigns easier.
Marketing automation software is a very potent tool for managing your online marketing campaigns. Various platforms allow you to automate a variety of different tasks. From your drip campaigns, landing pages to your social media management and even the most refined marketing analytics, marketing automation can help you manage your marketing tasks smoothly and efficiently.
However, for an automation platform to help you promote your brand, it needs to possess the essential features. There is a multitude of different marketing automation platforms out there, with each possessing their own set of features. However, it's important to use nothing but the most exceptional automation tool to help you accomplish all of your marketing tasks. To choose the best marketing automation software, make sure that it has the ten features outlined below:
1.) Automated Email Marketing
Marketing automation is built mainly for email marketing purposes. Email marketing is an essential component of reinforcing a brand's sales and customer engagement. The power to send massive amounts of emails on marked schedules is important to the modern marketer. In addition, the automation platform that you use must also provide beautiful, unique and customizable email templates to enable the creation of professional-level emails. By providing a smooth-operating email strategy, companies can drive client engagement, satisfaction and sales.
2.) Proper Management of Contacts
Obtaining a list of subscribers is only half the challenge. You still have to filter sort out and manage your list to determine the ones who are genuinely interested in your brand. Doing this will also let you create more targeted emails and well-structured email marketing strategies. If your marketing automation platform offers all of these email optimization features, then you can guarantee that you have a seamless and efficient email marketing campaign.
A lot of marketing automation software enables companies to conduct contact management options for clients. This feature allows more targeted and specific campaigns for your target audience. A superb marketing automation platform will allow you to incorporate a pop-up prompt onto your web pages. Utilizing contact management is a very useful way to obtain new subscribers since the contact acquisition is now made easier than ever.
3.) Social Media Automation
Of course, marketing relies heavily on social media these days. Manual post-making for every social media platform is no longer convenient since it is way too time-consuming. Fortunately, the majority of marketing automation platforms offer automated social media management. Not only will it automate your platforms but it will also let you edit your posts to effectively optimize it for each social media platform that you utilize.
4.) Simplified Community Engagement
Nothing is more convenient than having your social media alerts and notifications all in one place. It allows you to identify the level of engagement on your posts quickly, determine the ones requesting a reply, and identifying the different trending topics, comments, and posts on their tracked social media profiles.
Keeping up with your social media audience will be a tremendous motivating factor for building more relevant content and crafting correct responses to interested people promptly.
5.) Automated Customer's Journey
Creating a customer's journey for your brand drives success for any brand's marketing goals. Your marketing automation platform should allow you to plan out your customer's marketing funnel. It should also be complete with various points and features, as well as a relevant end game. A visual aspect of your customer's journey builder will be an important addition since you can clearly visualize the various elements of the journey as you plan them out.
The primary feature in using this feature is that the actions performed within your customer's journey can now be automated. For example, the corresponding emails that have been set up in the email marketing pipeline will be sent out as a result of a triggered action. This will help you provide reliable results for your brand and your clients.
6.) Landing Pages/Capture Pages
The key element to every online marketing campaign will always be an active landing page. Your landing page serves as the place where they will be diverted to once they decide to click on your ad. Because of this, it is also important that your landing page has the following qualities:
- simple to understand
- optimized for conversions
- features a call-to-action button
All of these features will entice the visitor's interest, even more, giving them more reasons to convert. Having a marketing automation software that features a landing page builder will develop an effective landing page that can earn you a high conversion rate. Any business can bring extreme value to its clients if they can produce a beautiful, information-heavy, and conversion-focused landing page.
7.) An All-in-one Dashboard
A huge benefit of using automation platforms is the dashboard. It is a place where all of your campaigns are found. Marketing automation has a lot of features and moving pieces. Because of that, having a good topo-view of your marketing campaigns and other projects can be extremely useful.
In addition, you should make sure that your dashboard is fully customizable, so you can incorporate all the things you need for your campaigns. Keep in mind that each of your campaigns doesn't have the same priorities. Having a customizable dashboard allows you to incorporate the things that are more important to each of your projects.
8.) Options for White Label
While having a marketing automation platform is essential for optimizing and managing tasks, it is still important for you to be the master of your brand. Being able to nurture their relationship with their clients through effective automated strategies is very useful. Using marketing automation will support this approach.
There should always be expertise and familiarization with identifying where in your marketing pipeline you will need automation. Choosing a white label automation platform will allow you to place your brand on your automation platform and make it look more proprietary.
9.) A/B Testing
A/b tests are always a useful method in deciding which elements of your online marketing is better. A/b testing is a necessary step in building a solid marketing strategy. For beginners, a/b testing is the method of-of experimenting two or more types of marketing emails to determine which of your strategies works best for your target audience. Keep in mind that a/b testing demands well-honed skills in statistics and organization.
A/b testing as a built-in feature for your marketing automation platform is extremely convenient as you will no longer have to do the testing yourself manually. Instead, you can just input the data into your software and let it work its magic in tracking and determining the best one for you. Once a test has been completed, you can ensure that the resulting element is the best and most effective way to address your needs.
10.) Analytics
We are now living in an era of analytics. The days where you have to create your emails manually are long gone. You no longer have to send out to different random recipients in hopes of landing an interesting prospect. Today, analytics are absolutely key to determining your target customers and making adjustments to your marketing strategy. What's more convenient is that majority of marketing automation platforms today are now featuring analytics catered for every marketing strategy. Different platforms can now provide insights into various marketing metrics such as the following:
- Clicks
- Open rates
- Bounce rates
- Unsubscribes
- Conversions
This gives you the option to tweak and adjust your campaigns to get the most out of your marketing campaign.
Keep in mind that analytics is not a limit element. It also factors towards a brand's conversion rates and social media statistics. Depending on the platform that you choose, the data can be increasingly detailed. For the latter (social media), you can get into specific engagements social clicks, and follower counts. For the email customer journey and email marketing statistics, you can acquire information through CTRs, bounce, visits, conversions, etc.
Though marketing automation is extremely relevant for today online marketers, it won't really matter much if you are using a platform with limited features. It is important for businesses to find and use only the most comprehensive marketing automation platform that meets with their needs and optimize their workflow and enable agency staffs to take on more projects and serve better their existing and prospective clients. Marketing automation platforms like Infusionsoft by Keap and GetResponse are two masterfully crafted software that serves agencies and their clients better and more efficiently.


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Best Buy extends partnership with Kuehne + Nagel to China
In line with its market entry strategy and first store opening in Shanghai, Best Buy, a leading retailer of consumer electronics, home-office products and related services, has leased a 6,000 sqm facility in Minhang district in the southwest part of Shanghai. To enable maximum flexibility, efficiency and scalability of operations, Kuehne + Nagel assumed a steering role in the overall design of the distribution center by taking into consideration the expected product mix, material flow and storage areas, as well as the installation of modern security measures and Kuehne + Nagel's globally standardised warehouse management system.
"The project enables fast deliveries and a streamlined hand-over process for efficient and reliable shelf replenishment at our new store in Shanghai. We chose Kuehne + Nagel for the company's track record and far-reaching China network. The new concept put up by Kuehne + Nagel has delivered significant improvements to our supply chain performance, and we are confident that Kuehne + Nagel's operations will support our continuous expansion in the mainland market," said Patrick Xu, Supply Chain Director of Best Buy Shanghai Ltd.
"We share the same philosophy with Best Buy - a commitment to operational excellence and innovation. It is our objective to match our customers' requirements in optimising their supply chain and to support them in meeting day-to-day logistics challenges," commented Andy Weber, Managing Director of the Kuehne + Nagel Asia Pacific organisation.


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This ad, created for a trade publication, was created to highlight the firm's extensive, specialized experience in their field.
Ad – Restaurant
I enjoyed working as a freelance advertising copywriter with Sarah Wolk Associates and designer Erv Wolk on this advertisement for a well known chef in the Detroit area, Rick Halberg. He wanted an advertisement that highlighted his reputation as well as his healthy new take-out service. The ad appeared in Detroit area media.


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Skirts are easy and the Fireside Skirt will get you through your day comfortably and stylishly. The flattering maxi length A-line skirt in Fresh Produce's double face jersey stripe will add texture and interest to your wardrobe. 100% cotton. Made in the USA.
About Our Color - Garment DyeGarment dye is the process that makes Fresh Produce clothing look and feel sun washed and beach worn. We sew up the style and dip it in a big vat of Fresh Produce color. The dye process creates natural variations in the depth of color throughout the garment. It's especially noticeable on the seams of garments where there is thickness, and the dye is harder to penetrate. The process requires heat so all of our garment dyed clothing is pre-shrunk, soft, and fabulous! This is also why size specifications can be slightly different.
We use both reactive and pigment dyes in our garment dye process. Reactive dyes are liquid in form, and fully saturate the fabric. This is the most common dye process. Pigment dyes are in powder form, applied and typically washed in a silicone bath to bind the color to the fabric. Pigment dyes (such as Peri, Flamingo and Sunkissed) give a more worn, sun-bleached appearance allowing for slight variation of color between each garment. Color tends to fade quicker in pigment dyed styles due to the dye's inability to fully penetrate the fabric. White is the only color dyed optically which increases the brightness of our whites.
Wash & Care - Keep Your Colors BrightAt Fresh Produce we're all about keeping it easy. Unless otherwise noted in the description, all of our products can be machine washed in cold and tumble dried on low. We recommend our garment-dyed pieces be washed separately and inside out before wearing. Please avoid contact with light colored fabrics and upholstery as there might be some color rub. Do not use detergent bleaches, stain removers, or fabric softeners. For stains, we recommend using a mild dishwashing detergent (Hint! DAWN) directly on stains, let sit for 15-30 minutes, then wash as usual.
- - Wash garments in cold water before wearing
- - Separate colors before washing
- - Avoid using detergent with bleaches, stain removers, or fabric softeners
- - Do not scrub fabric
- - Check the care label inside garment for optimum results
Our styles fit just like our attitude—relaxed and carefree. Did we mention we hate fuss? Throw-on-and-go pieces are casual, easy-to-pair and designed to have you out the door in no time. Our clothes are crafted with a relaxed fit in quality fabrics meant to flatter and move, never to cling or restrict. The unique garment dye process gives each style it's own character—always pre-shrunk, soft and vibrant, ready to be worn again and again.
|33" - 34"
|25" - 26"
|35" - 36"
|35" - 36"
|27" - 28"
|37" - 38"
|37" - 38"
|29" - 30"
|39" - 40"
|39" - 40"
|31" - 32"
|41" - 42"
- Great skirt -Donna
- I've been looking for a fairly neutral skirt that I could wear a lot, and I think this will be it. You could wear almost any color top with it. May run just a tiny bit small in the waist compared to same size in other Fresh Produce skirts I have.
- strange hem -petite chat noir
- strange hem; nice fabric; haven't worn it yet; may return it to a local store
- Skirt is interesting -Barb
- When I ordered it I didnt realize it had pinstripes in it. I thought it was just a kaki color. It fits well and is a great fabric.
- Super Cozy Go To Skirt -Rhinonana
- This skirt is amazingly comfortable. Will look adorable with flats or boots, even sandals on a warmish day. I got the "sweatshirt" top to go with and can't wait for the temperature to go down a bit, so I can wear the whole outfit. Love it!
- Love it! -LW
- Super soft with the ability to dress up or simply wear to the park.


text: A new movie is set to come out and you're gonna love it!! My girls absolutely loved the movie Cars from Disney Pixar. Now they are working on the sequel which is set to be released next summer. Check out the brand new teaser trailer below. Too bad we have to wait so long for the new movie to come out.


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Corey Sutton | Brekky producer
Are you looking for a church in Perth? Kirste and Morro love to highlight the great work of our local churches every Monday on Sunday Replay.
Rory Shiner, pastor of Providence Church in Lake Monger, discussed the census results regarding how many people in Australia identify themselves as Christian.
Podcast: Brekky's Sunday Replay featuring Providence Church pastor Rory Shiner on the census results
If you're looking for a church, try out the 98five Church Finder.


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Tag: Ludlow KY
"… One of the country's greatest treasures of folk music …" (Cincinnati.com)
Drunk Greg the Wedding Crashing Trail Police, and other news
Hello friends! My apologies for this rare mass email, but I have lots of news to share, and it's all good. Within the last several months, I got married and moved to Oberlin, Ohio. Foundry Hall moved to a new location in South Haven, Michigan, and is going strong. And I'm touring and tuning pianos, hopefully near you….


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Protected: Rewrite your psychology, else you're doomed.
The natural bias of price direction
This is about looking at candles or price and the mind noticing that price isRead More
The nature of expectation in financial trading
On several occasions I've referred to 'expectation' as against 'prediction'. I can expect a deliveryRead More


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In the last 50 years, automobile fatalities have increased year after year. The National Safety Council reported that deadly incidents rose by nearly 8% in 2015 alone. Despite the severity of these events, many still label these as car "accidents." Now more than ever before, there is a large push from safety advocates, federal officials, and state and local leaders to change the mentality of citizens and promote the use of the word car "crash."
Car Crashes Are Not Always Accidents: Acknowledging Accountability
Many argue that the word suggests an unforeseen and unpreventable act. Mark Rosekind, head of National Highway Traffic Safety Administration, believes, "when you use the word 'accident,' it's like, 'God made it happen.'" Caroline Samponaro of Transportation Alternatives agreed, stating that using "accident" suggests "an act of God," the "equivalent to spilling milk." She continued by arguing, "That's not what a car crash is. There's always a human choice behind any crash." Amy Cohen, whose twelve year old son was hit and killed by an automobile, believes using the word accident implies nothing could have been done to prevent it.[1]
These individuals may be right. According to Michael Pines, an accident and injury prevention expert in San Diego, (1) distracted driving, (2) speeding, and (3) drunk driving are the top three causes of car crashes in America. All three of these scenarios are deliberate and avoidable acts taken by the driver.[2]
Law and policy makers are also picking up on the controversy and have made attempts to change how we describe these situations. So far at least 28 state departments of transportation have moved away from the term "accident" when referring to automobile incidents. New York City and San Francisco have also agreed that they "must no longer regard traffic crashes as mere 'accidents'," and have taken steps to change this habit.[3]
According to the Associated Press, their Style Book now recommends the word "crash" when negligence is claimed or proven, and should "avoid accident, which can be read by some as a term exonerating the person responsible."[4] Many advocates of this movement saw the A.P.'s policy change as a major win for their cause. Although many other news sources like the New York Times, has not taken a stand on this issue, advocates hope that the A.P.'s policy change will influence others to do the same.
But others do not seem to agree with this movement. Katy Waldman, a writer for Slate, disagrees with the use of the word crash for a number of reasons. One such reason was that using the word "crash" automatically places guilt on a person, who should be presumed innocent until proven guilty. For this reason she believes the term "accident" is more appropriate. Of course, advocates were quick to counter Waldman and argued that the term "crash" is in fact a neutral term, where blame may or may not be placed, where as "accident" never places blame.[5]
Involved in a Car Crash? Get The Help You Need from Our Upstate NY Car Crash Attorneys.
Whichever side you choose, everyone can agree that vehicular and pedestrian safety is an issue that we must tackle as a community. By coming together, we can make a difference and help prevent senseless car crashes in the future.
At LaMarche Safranko Law, we represent victims of car crashes. To read more about this topic see our other blog post Car Accident or Car Crash?
If you or someone you know has suffered personal injury due to a car crash, please contact us today for a free consultation.
[1] Krithika Varagur, We've Been Brainwashed Into Saying 'Car Accident', The Huffington Post (May 20, 2016).
[2] Michael Pines, Top 3 Causes of Car Accidents in America, drivers.com (Feb. 19, 2013).
[3] Matt Richtel, It's No Accident: Advocates Want to Speak of Car 'Crashes' Instead, New York Times (May 22, 2016).
[4] Id.
[5] Varagur, supra note 1.


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All European clubs are seeking to strengthen their ranks with big stars to compete vigorously next season and will review daily the latest market news and the last titles of the football newspapers.
***The titles***
- The young Blues take the power!
- Argentina: Di Maria et Mascherano in the start lineup
- The young Blues take the power!
As expected since the tactical set-up made Wednesday in Istra, the Blues will be in 4-3-3, or 4-4-2, Saturday (12h French time) in Kazan against Australia for their debut in the Russian World Cup, with Ousmane Dembélé, preferred to Olivier Giroud to support Antoine Griezmann and Kylian Mbappé in the attack.
In midfield, it is Corentin Tolisso, not Blaise Matuidi, who will start alongside N'Golo Kanté and Paul Pogba, while in defense, Lucas Hernandez and Benjamin Pavard are aligned on the sides, to surround the hinge Samuel Umtiti-Raphael Varane.
France: Lloris (c) - Pavard, Varane, Umtiti, Hernandez - Tolisso, Kanté, Pogba - Mbappé, Griezmann, Dembélé.
Australia: Ryan - Ridson, Sainsbury, Milligan, Behich - Jedinak (c), Rogic, Mooy - Leckie, Nabbut, Kruse.
La composition de l'Equipe de France !! #FRAAUS pic.twitter.com/nvtRFIt355— Equipe de France (@equipedefrance) 16 juin 2018
Australia, your team is in!— Socceroos (@Socceroos) 16 juin 2018
Sat, 16 June 2018
⌚ 8pm AEST
Kazan Arena
Live in Australia on @OptusSport and @TheWorldGame #GoSocceroos pic.twitter.com/QJDzdw6M8c
- Argentina: Di Maria et Mascherano in the start lineup
This Saturday, starting at 13h GMT, Argentina will be opposed to Iceland for the first day of group D of the World Cup. And Jorge Sampaoli has made no secret about the team he will line up for the occasion. The coach of Albiceleste leaves Javier Mascherano in the midfield, while Sergio Agüero and Angel Di Maria will support Lionel Messi at the forefront.
The starting lineup: Caballero - Salvio, Otamendi, Rojo, Tagliafico - Meza, Mascherano, Biglia - Messi, Aguero, Di Maria.