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Strengthening Marketing with Social and Rich Media
Social media is not just for teens and celebrities. In today's world, smart integration of social networks, video, podcasts and blogs not only help to raise awareness, but also drive ROI through increased SEO, positive customer service experiences, and customer engagement for both B2C and B2B businesses in all arenas, including technology. It can be a cost-effective way to amplify your traditional marketing efforts. Many companies are beginning to capitalize on these tools and services to go after new customers and create brand advocates out of existing ones. In this session, you'll discover why social and rich media are important for your business, and best practices for making these strategies work for you.
You will learn:
• The "state of the state" in the new media world
• How to strengthen your marketing and communication efforts with social media
• Real-life examples of social and rich media marketing success
Oct 26 2010
46 mins
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Presented by
Candace Kemp McCaffery, Director of Interactive Services & Social Media, Cookerly PR
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BrightTALK Academy
Scaling B2B Demand with Authentic Connections
Jul 9 2019
4:00 pm
59 mins
David Pitta, CMO, BrightTALK and Trent Warrick, Content Marketing Manager, BrightTALK
Your marketing team is focused on efficiently delivering results, however as the buyer's journey (if it can still be called that) becomes less linear and more complex, you're facing ever-increasing stress on resources. To effectively reach and convert targets at scale, new perspectives and methodologies are crucial for balancing these competing needs.
In this live webinar, BrightTALK's CMO David Pitta and Content Manager Trent Warrick will share how to maximize efficacy with authenticity, while scaling using intent data, and reserving your team's resources for high-value activities.
In this webinar, you'll learn:
-How to identify authentic intent
-How to build your business by building trust
-How to scale through strategic use of tools and human capital
Save your seat
Leveraging Real Behavioral Intent to Identify and Convert Your Buyers
Jul 2 2019
4:00 pm
55 mins
Val-Pierre Genton, VP Product Marketing, BrightTALK
When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, more human level. For those of you who have started using intent signals to prioritize accounts or leads, you're likely challenged by the fact that anonymzed data without any context around where the engagement happened and for how long, makes it hard to turn intent signal into business growth. Discover the behavioral indicators that signal real intent for identifying and converting your ideal accounts and buyers. Learn how to use them to boost content and demand marketing success.
In B2B marketing, acquiring and inspiring prospects and customers can feel like a frustrating guessing game, but that doesn't have to be the case. Join BrightTALK's very own Val-Pierre Genton for a dialogue on one of the most important topics in marketing. You'll walk away from this session with insights on:
Truly defining your audience. We'll look beyond cookie-cutter personas and help you get into the mindset of your buying committee.
Tapping into the intent signals that really matter via proprietary, first-party data and key sources that give you the full picture.
Putting it all together. Turn intent into engagement in a few steps.
Save your seat
Actioning Intent Data with Sales and Marketing Alignment
Jun 19 2019
55 mins
David Pitta, CMO and Tanya Dracolakis, Sales and Marketing Operations
Increasingly, the digital behaviors of our ideal audience are fragmented. No longer are they dedicated to a single device or source or input. This perpetual change has challenged decade-old algorithms to better recognize buyers' intentions. B2B sales and marketing teams now face a new priority. How do we leverage these new intent signals and prioritize them in go-to-market efforts?
Join David Pitta, CMO at BrightTALK and Tanya Dracolakis, Sales and Marketing Operations at BrightTALK to learn how to operationalize first-party intent data.
In this session, we'll discuss:
- Layers and purpose of intent signals in B2B
- Separating account from person-based intent
- Enabling Sales Development to activate intent-based lead products
- Measuring business value and ROI from these investments
Watch now
The 4 Pillars of B2B Video Marketing
Jun 13 2019
55 mins
Simon Gerzina, Managing Director & VP BrightTALK Studios
Creating videos that make an impact and drive business growth is easier said than done. Most marketing teams are skilled to tell stories via webinars, social, articles, white papers, collateral and eBooks. Video-based storytelling requires expertise that is rarely available in-house.
Join this talk to understand how to elevate your storytelling and brand with impactful video.
Watch now
Data-Driven Marketing With A Human Touch
May 29 2019
64 mins
David Pitta, CMO at BrightTALK, Val-Pierre Genton, VP of Product Marketing at BrightTALK
Today, B2B marketers have access to data that their left brain would only have dreamed of a generation ago. The age of "I know 50% of my marketing spend is wasted, I just don't know which 50%" is behind us. If anything, marketers are drowning in too much data, courtesy of ~7,000 martech vendors.
Powered by technology, automation is allowing marketing teams to simplify and scale like never before. That said, we're in danger of over-automating and losing the human touch. Let us remember that purchasing decisions are made by engaging the mind (left brain - IQ) as much as emotions (right brain - EQ).
So which data matters when you're crafting inspiring stories, trying to reach new audiences and getting pressure to acquire more customers? How is it even possible to make authentic connections while you're automating for scale?
Join David Pitta (CMO) and Val-Pierre Genton (VP Product Marketing) as they share proven strategies so you can do the same for your business. Their insights draw on viewer data across millions of professionals engaging with webinars and videos on BrightTALK.
Watch now
Brinqa came to BrightTALK for a reliable platform for engaging IT professionals
May 17 2019
3 mins
Troy Vera, Brinqa, Demand Generation Manager
"BrightTALK is like a magnet that attracts talented and skillful people.." Brinqa uses BrightTALK to host their professional content, because as a lead generation partner it really helps to drive people down the funnel as they self-educate.
Watch now
Caringo uses BrightTALK to educate audiences and build out their sales pipeline
May 17 2019
2 mins
Sarah Cook, Caringo, Director of Marketing
Seeking a Content marketing platform that could also fill their demand generation needs, Caringo came to BrightTALK looking for a very niche professional audience. BrightTALK audiences make meaningful engagements with content, indicating a high degree of buying interest, and high likelihood of conversion.
Watch now
Red Hat acquires more of their ideal audience on BrightTALK using Content Leads
May 16 2019
2 mins
Susan Gilchrist, Red Hat, Principal Program Marketing Manager
Red Hat primarily came to BrightTALK with demand generation needs. They found that many of their converted leads, engaged with their content on BrightTALK multiple times.
Watch now
Red Hat uses BrightTALK Summits to build credibility and market awareness
May 16 2019
3 mins
Susan Gilchrist, Red Hat, Principal Program Marketing Manager
Red Hat was searching for a partner to build awareness among their ideal audience of software development professionals. Partnering with the internal team at BrightTALK, they create online live events with their industry peers around topics of interest to their professional audience.
Watch now
BrightTALK's 2019 Benchmarks Report
May 15 2019
61 mins
David Pitta, CMO at BrightTALK and Val-Pierre Genton, VP of Product Marketing at BrightTALK
Explore the 2019 Benchmarks Report with us as we dive into the performance of webinars and videos, and for the first time ever direct insight from our more than 8 million users. We've analyzed a wealth of data, looking at over 100,000 webinars and videos, with 16,000 being created within the past year.
Join this session and dive into this as well as the performance of leads from online Summits and webinar events, and how they grow pipeline and bookings.
Watch now
WhiteHat is getting a 6.3x return on investment through BrightTALK
May 8 2019
2 mins
Savina Angel, WhiteHat Security, Director, Demand Generation
WhiteHat came to BrightTALK needing to reach new audiences and increase their reach beyond those that visited their website. Through a regular cadence on their BrightTALK Channel, WhiteHat has seen a 6.3x return on their investment through revenue from BrightTALK sourced leads.
Watch now
Tried & True: People + Process = Solutions
Apr 10 2019
43 mins
David Pitta, CMO, BrightTALK
For the last 10+ years, we've been able to see first-hand how top-performing marketers use content and demand strategies for business growth. During this time, we shared their tips and tricks while also optimizing our own efforts for success. Starting with a modest marketing team and budget, we focused on continual improvement in how we use our own products and services to achieve growth. Now, with a centralized team of 8, we'll share how we invested $600,000 last year to achieve $20M in pipeline and $8M in closed-won business from webinars and videos hosted on BrightTALK.
In this talk, we'll share learnings from a decade of webinar and video experience:
- Using a framework for: people + process = solutions
- Identifying critical KPIs for content, campaigns, and operations
- Establishing an optimal mix of content + demand tactics to meet growth objectives
- Measuring success through lifecycle modeling and attribution reporting
Watch now
How to Inspire and Acquire with Live Video
Feb 26 2019
47 mins
Patricia Reiner and Timothy Garon, of (ISC)²; Val-Pierre Genton, BrightTALK
With Cisco telling us that 80% of web traffic will be video by the end of this year, it's clear that our target audiences want to be inspired and engaged when they self-educate online. The challenge for B2B marketers is that creating live webinars and videos is considered resource-intensive and hard to scale. This is a point of frustration for marketers as these content formats consistently rank among the most effective demand generation tactics out there.
Join this webcam panel with a publisher, digital marketer and product marketer to understand how to create more authentic connections with live content and how to acquire more leads that engage with your webinars and videos. After joining this Talk, you will have actionable insights on how to create webinars and videos at scale while driving more ideal audiences to your live and on-demand content. Plus, you'll get some benchmarks data on the conversion lifts you can expect in terms of pipeline contribution and conversions to bookings. Enjoy!
Watch now
PubNub Attracts new Audiences and Quality Leads with BrightTALK
Feb 5 2019
2 mins
Felicia Fierro, Senior Marketing Field Manager, PubNub
With limited resources, Felicia and the team needed to ensure marketing efforts not only created brand exposure but also serve as a steady source of lead generation. For PubNub it was about engaging new buying groups outside of their current reach. Using BrightTALK Channels and BrightTALK Community Summits, PubNub has seen a jump in leads generated and quality is good too. 60% of leads are made up of Manager+ decision makers. Felicia considers BrightTALK's content and demand marketing platform a strategic part of her integrated marketing mix.
Watch now
in 2018, Brighttalk contributed 45% of Yellowfin's total inbound activity
Feb 1 2019
3 mins
Laura Crawford, Senior Director of Strategy, Blueprint Global
Yellowfin was seeking a lead generation solution, and had existing contacts to target and were seeking additional audiences. Yellowfin has been using BrightTALK Summits for brand awareness and growing their audience and increasing MQLs.Brighttalk has massively impacted the volume and engagement of Yellowfin's inbound leads. These leads have a much greater conversion rate.
In the past year, Brighttalk has contributed 45% of Yellowfin's total inbound activity.
Watch now
Yellowfin Sees 50% Revenue Growth from BrightTALK
Jan 21 2019
3 mins
Peter Baxter, SVP of Global Sales, Yellowfin Business intelligence
Yellowfin was seeking a demand generation solution to engage new audiences and acquire more customers. Yellowfin used a BrightTALK Channel to give inspiring Talks, BrightTALK Summits to generate awareness and quality leads. Over the past 12 months, BrightTALK contributed 45% of Yellowfin's total inbound activity. This translated to 50% revenue growth.
Watch now
BNY Improve Storytelling and Lead Generation with BrightTALK
Jan 18 2019
3 mins
Adam Koster, VP, Marketing Automation at BNY Mellon
BrightTALK Customer BNY Mellon, represented by Adam Koster, talks about using BrightTALK's content and demand marketing platform. With BrightTALK Channels, online events, video series and amplified audience reach, BNY Mellon have generated the most qualified leads for their Sales teams. The marketing automation connector is simple and makes campaign attribution easy.
Watch now
One Third of LogRhythm's Pipeline Comes from Webinars and Videos
Jan 9 2019
2 mins
Christina Phillips, Senior Manager of Marketing Operations, LogRhythm
BrightTALK customer LogRhythm, represented by Christina Phillips, talks about using BrightTALK's content and demand marketing platform. Over two years, one third of LogRhythm's pipeline came from webinars and videos, so this has received a lot of executive attention. From an ROI perspective, BrightTALK continues to perform.
Watch now
Demand Generation in the Age of Privacy: GDPR and Beyond
Jan 9 2019
63 mins
Daniel Barber, CEO & Co-founder, DataGrail and David Pitta, CMO, BrightTALK
The introduction of GDPR in the EU last year took the marketing world by storm. Teams worked furiously to evaluate their data handling protocols and to construct new processes that are both effective and compliant.
But what does this new age of privacy mean for 2019 and beyond? In this session, we'll reboot traditional demand generation tactics with fresh thinking that reflects the regulatory world we live in. Join Daniel Barber, CEO & Co-founder of DataGrail and David Pitta, CMO at BrightTALK for a discussion on:
- How stringent data protection regulations will continue to impact marketing
- Intent data, on-demand video programs, and legitimate interest
- Ideas on targeting your core prospects ethically and efficiently
Watch now
Prioritizing Intent Data in B2B Marketing
Dec 5 2018
53 mins
David Pitta, CMO, BrightTALK
There's always more than one priority in B2B marketing.
As marketers, we strive to get the balance right to guide our actions for developing a strong brand, shaping our narrative in the marketplace, and creating demand from our marketing channels.
Increasingly, the digital behaviors of our ideal audience continue to fragment. No longer are they dedicated to a single device or source or input (voice vs text). This perpetual change has challenged decade old algorithms to better recognize their intentions. B2B marketers now face a new priority. How do we leverage Intent signals and prioritize the use in go-to-market efforts?
Join David Pitta, CMO at BrightTALK who has been leveraging various signals of intent data to prioritize resources, channels, and demand creation over the last 10 years.
In this session, he'll cover:
-Looking at the layers and purpose of Intent signals in B2B
-Separating account from person-based intent
-Leveraging (the three C's and P based intent) category, content, competitor, and product-based intent
-Activating and measuring business value from intent
Watch now
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Title: Strengthening Marketing with Social and Rich Media
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Oct 26 2010 2:00 pm
Presented by: Candace Kemp McCaffery, Director of Interactive Services & Social Media, Cookerly PR
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Candace Kemp McCaffery, Director of Interactive Services & Social Media, Cookerly PR
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An NIJ-commissioned report reviewing hate crime literature and legislation was completed in 2005.
[1] The report, along with a followup meeting of experts in the field, helped identify key gaps in research. Some of these include—
The report further called for the development of a central Federal repository of hate crime information to better address the inconsistencies among groups in defining hate crime and in data collection, measurement, and analysis.
See also
Proceedings from the Hate Crime Workshop Meeting (pdf, 10 pages), hosted by NIJ, November 15, 2005.
In late 2009, NIJ was tasked by Congress to "evaluate trends in hate crimes against new immigrants, individuals who are perceived to be immigrants, and Hispanic-Americans, and to assess the underlying causes behind any increase in hate crimes against such groups."
[2] NIJ has funded Abt. Associates to conduct this evaluation, which is ongoing.
[note 1] Shively, M. "Study of Literature and Legislation on Hate Crime in America." Final report submitted to the National Institute of Justice, June 2005, NCJ 210300.
[note 2] See "Departments of Transportation and Housing and Urban Development, and Related Agencies Appropriations Act, 2010," House Report 111-366, December 8, 2009.
National Institute of Justice, 810 Seventh Street, NW, Washington, DC 20531

subset: commoncrawl


text:
Net::RNDC::Session - Helper package to manage the RNDC 4-packet session
version 0.003
To use synchronously as a client:
use IO::Socket::INET;
use Net::RNDC::Session;
my $c = IO::Socket::INET->new(
PeerAddr => '127.0.0.1:953',
) or die "Failed to create a socket: $@ ($!)";
# Our response
my $response;
my $session = Net::RNDC::Session->new(
key => 'abcd',
command => 'status',
is_client => 1,
want_write => sub { my $s = shift; $c->send(shift); $s->next; },
want_read => sub { my $s = shift; my $b; $c->recv($b, 4096); $s->next($b); },
want_finish => sub { my $s = shift; $response = shift; },
want_error => sub { my $s = shift; my $err = shift; die "Error: $err\n"; },
# Since we call next() in want_read/want_write above, this will do everything
print "Response: $response\n";
To use asynchronously (for example, with IO::Async):
To use as a server:
To use asynchronously as a server:
This package is intended to provide the logic for an RNDC client session which can used to run a single command against a remote server and get a response. See "SESSION" below for a description of the RNDC client session logic.
This package also supports running sessions as an RNDC server.
For simple use of the RNDC protocol, see Net::RNDC.
There is no socket logic here, that must be provided to this class through the constructor in the various
want_* methods. This allows for synchronous/asynchronous use with a little work.
This package does generate and parse Net::RNDC::Packets, but the "want_read" and "want_write" methods allow you to peak at this data before it's parsed and before it's sent to the remote end to allow slightly more fine-grained control.
To manage the entire process yourself, use Net::RNDC::Packet.
An RNDC client session (where one is sending commands to a remote nameserver expecting a response) contains 4 packets.
All packets contain a timestamp/expiracy timestamp to denote a packet validity window, as well as an HMAC-MD5 signature of the packets data using a shared private key, and a serial number to identify the packet.
CLIENT->send(<opening packet>)
The opening packet contains a '_data' section with an undef 'type'.
SERVER->send(<nonce packet>)
The server response packet contains a 'nonce' integer which should be copied into the next request.
CLIENT->send(<command packet>)
The nonce should be included in the command packet in the '_ctrl' section, and the command to be run on the remote section should be in the 'type' parameter of the '_data' section.
SERVER->send(<response packet>)
The response packet will contain an 'error' parameter in the '_data' section if something went wrong, otherwise the response will be in the 'text' parameter of the '_data' section.
If at any time the remote end disconnects prematurely, this may indicate any of the following (along with normal network issues):
The clocks are off
The key is incorrect
The window has expired
Net::RNDC - Simple RNDC communication.
Net::RNDC::Packet - Low level RNDC packet manipulation.
Matthew Horsfall (alh) <email@example.com>
You may distribute this code under the same terms as Perl itself.


text:
Stylishly appointed and elegantly renovated, the Hellenic
Meeting and Reception Centre provides you with everything you need
for your next memorable event. From conferences, tradeshows and
seminars to cocktail parties, luncheons and lavish wedding
receptions, our experienced event staff is committed to creating
your perfect day at your perfect venue.
Located in Ottawa, Ontario, the Hellenic Meeting and Reception
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reception of your dreams through our custmomized wedding
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customized corporate event packages. We cater for all sizes and
styles of special events from small banquets to theatre
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events ranging in size from 10 to over 900 guests.


text:
Quick hits from Saturday morning's practice session:
— Practice was heavy in red zone work, and again plays were not carried out to their conclusion _ sort of like watching a batting practice where the hitter loads and prepares as if he's going to strike, and then watches the pitch go by every time.
Or a jump-shooter who works on his form all the way up to the point where he rises for the shot _ and then holds on to the ball.
We'll have at least some idea come Monday if the approach is paying off. Flash back to the Art Shell season in 2006, when the offense continually made its way to the line of scrimmage, then disbanded in confusion, went back to the huddle and started over. It happened all the time, the offense never jelled, and the season was a disaster.
When the Raiders start hitting Monday, they've already positioned themselves for every play they'll run in practice and snapped the ball.
As tedious as it can be to watch for an outsider (and for you to read about), it's an approach worth trying considering the way the Raiders have started the season the past few years.
— If the dress rehearsals make no difference, it's simply another wrinkle which will probably be junked, much as Lane Kiffin's morning-night-afternoon practice rotation was this season. (The Raiders would practice in the morning and at 7 p.m. on double days, always followed by a single practice in the mid-afternoon).
In 2007 and 2008, Kiffin and the players talked about how the practice schedule offered better recovery time, was more conducive to learning and helped keep players healthy.
A year later, Cable believes the approach made the Raiders too soft.
— The Raiders are getting maximum reps by putting the first team offense against the first team defense on one field and the second team offense and the second team defense squaring off on the other.
Quarterbacks coach Paul Hackett and Cable were with the first team, passing game coordinator Ted Tollner with the second team.
— Interesting wrinkle in a goal line defense _ the linebackers were Jon Alston, Ricky Brown and Thomas Howard, with Kirk Morrison watching from the back of the end zone.
— Lorenzo Neal was limping around at one point, favoring an ankle, but the fact that he never came off the field indicates it's probably not worth worrying about.
— Tommy Kelly had his fifth offsides offense in five practices, with Tony Stewart getting a false start.
— Watched linebackers run a drill where they hit a blocking sled, moved laterally to a boulder-sized ball, pushed off the ball, and then ran into one of their fellow linebackers with a blocking pad.
Coach Mike Haluchak wanted to see a low center of gravity against the sled, lifting it into the air, then use both hands to push off the ball.
No lost a battle to the ball, something which happened more than once to former Raider Tyler Brayton, who occasionally wound up on the ground.
— No sign of Derrick Burgess, and Cable isn't discussing it other than to say the Raiders are moving on with their season. He declined to say if Burgess is being fined.
— In passing drills against no defense, Darrius Heyward-Bey had occasionally lacked fluidity and struggled to catch the ball. Not on every play, mind you, but at present he's less consistent than fellow rookie Louis Murphy.
More notes and quotes to come later before the afternoon session . . .


text:
SAN FRANCISCO (Reuters) - Micron Technology (MU.O) posted a quarterly net loss and lower revenue as it struggled with a slowing PC industry and macroeconomic uncertainty.
Consumers' growing preference for smartphones and tablets instead of laptops has been hurting PC manufacturers, which traditionally have been major buyers of DRAM chips made by Micron and rivals like Samsung Electronics(005930.KS).
Global economic uncertainty has also held down prices for chips, including the NAND memory, used by Apple (AAPL.O) and other manufacturers of smartphones and tablets.
The Boise, Idaho-based memory chipmaker said fiscal first-quarter revenue was $1.83 billion, down from $2.09 billion in the year-ago period.
Analysts had expected revenue of $2.005 billion for the quarter ended in November, according to Thomson Reuters I/B/E/S.
Micron said revenue from NAND chips was down 4 percent in the first quarter, compared to the previous quarter, with higher prices failing to make up for lower volume.
DRAM revenue was down 9 percent from the previous quarter because of a 9 percent drop in prices.
Reacting to surging sales of Apple's iPads, iPhones and other devices, chipmakers ramped up their NAND production capacity, but a supply glut drove prices to new lows this year.
Low prices and steadily rising investment costs to implement new technologies have been driving consolidation in the highly competitive and cyclical memory chip industry.
In the industry's latest consolidation, Micron plans to buy failed Japanese chipmaker Elpida Memory Inc for $2.5 billion, including future payments to creditors, a deal it expects to close in the first half of 2013, despite opposition from a group of debt holders.
The acquisition would push Micron into second place behind market leader Samsung in the global market for DRAM chips.
Micron posted a net loss of $275 million, or 27 cents a share, compared to a net loss of $187 million, or 19 cents, in the year-ago quarter. Analysts expected a net loss of 20 cents per share.
Shares of Micron were down 3.38 percent in extended trade after closing down 0.44 percent at $6.79.
Reporting By Noel Randewich; editing by Gunna Dickson


text:
Myles Mack scored nine points, including making two free throws with 32 seconds to play as Rutgers beat St. John's 58-56 on Wednesday night at Madison Square Garden.
Both teams ran spread offenses that ate up the 35-second shot clock each possession. The final three minutes turned into a free-throw shooting contest and Rutgers prevailed even though the Scarlet Knights (11-3, 2-1 Big East) made just 3-of-5 from the line over the final 32 seconds.
St. John's (9-6, 1-2) was doomed by an inability to convert in the waning moments, and a 15-of-27 performance at the line for the game.
"What I shared with the kids after the game was that we're the same group, the same team that made some plays down the stretch at Cincinnati to get the win," said head coach Steve Lavin. "This evening we weren't able to convert, get the stops and make the plays that allow you to win in the Big East."
St. John's (9-6, 1-2) struggled all over the court in the final two minutes. The Red Storm missed two shots – 3-point attempts by D'Angelo Harrison and JaKarr Sampson – in the final 15 seconds when they trailed by either one or two points.
Harrison had 20 points for the Red Storm, the 11th time he reached that figure in 15 games this season. Sampson finished with 12 points and Sir'Dominic Pointer added 10.
Chris Obekpa swatted five shots giving him 76 for the season, tying Walter Berry for the school record from 1985-86. As a team, St. John's is also one blocked shot away from tying a school record (1997-98, 130).
Both teams were coming off wins over ranked teams. St. John's won at then-No. 14 Cincinnati, 53-52, while Rutgers beat then-No. 24 Pittsburgh 67-62. The teams meet again in two weeks in New Jersey.
Next for St. John's is Georgetown on Saturday, Jan. 12, in a nationally-televised morning game at 11 a.m. It will air on ESPN2 as part of a doubleheader with the Red Storm women (vs. Seton Hall, 1:30 p.m.). Notre Dame visits three days later to complete a three-game MSG homestand with a Tuesday, Jan. 15, game that will air on ESPN2 at 7 p.m.


text:
Sunday, January 8, 2012
They're Doing Something Right
I don't know what the baseball offseason is like in, say, Arizona, where it stays warm all year round and a person could conceivably step out to the backyard and have a game of catch in early January without thinking twice about it.
I do, however, know what the offseason is like in Canada. In case you hadn't noticed, it gets really freakin' cold here. And there's snow. And it lasts forever, or at least that's what it feels like.
Let there be no doubt that those who settled this country a few hundred years ago were crazy people, which would be forgivable if they had foreseen that something as glorious as baseball might come along later. But they missed that too.
So today, there's no skipping out to the neighbourhood park in January to chuck the ball around. Your ball glove is more likely packed away in the garage behind bags of salt to de-ice your driveway, a few snow shovels, and that huge box for your artificial Christmas tree.
It would be awfully easy for Canada's only major league baseball team to just disappear from our frozen wasteland, both physically and mentally, until the spikes can at least penetrate the soil under the outfield grass again.
In fact, that's exactly what they had been doing for several years. The season would wrap up in September; the casual fans would turn their attention to hockey or football or curling or whatever; and come April they'd need reminding that the Toronto Blue Jays still exist and play 162 baseball games every year.
The more obsessed fans, like yours truly, don't go through this cycle, but make no mistake that a huge number of fans – and potential fans – still do. Simply allowing it to continue would represent a big missed opportunity for a team that has free rein to market itself coast-to-coast-to-coast to more than 30 million people.
The Jays used to run their "Winter Caravan" in years past as a way to try to connect with some of us, drawing us out of our igloos and ice fishing huts and what-not. For some reason, they stopped for a long time. Maybe it wasn't as successful as they'd have liked for the money they spent; I don't know. But it was an effort. Even if it was just the most dedicated fans that turned up to see a couple major-leaguers up close, at least they got the chance.
So when I took the eldest of the Org Kids with me to St. Laurent Centre (a run-of-the-mill Ottawa mall) this afternoon, I similarly expected to see maybe a few hundred hardcore fans on hand to have a brief interaction with Casey Janssen, Ricky Romero, Brett Lawrie, and J.P. Arencibia.
We got there at 12:20 for an autograph session that began at 1:30, and we were lucky to get in line in time. The lineup snaked down the mall and kept building for at least two more hours. Blue Jays caps, jerseys, t-shirts and other paraphernalia, old and new, were abundant. One guy wore a batting helmet with two Jays flags taped to it. I had no idea this kind of excitement about the Jays simmered under the surface in my city, and here it was on display.
It's really easy to gripe about the state of the Toronto Blue Jays, the lean years since the glories of 1992 and 1993, those cheap fucks at Rogers, or the price of beer at Skydome. We generate, and are exposed to, more negativity about the game and team we love than ever before.
But today, a huge number of fans stood in line for hours to get a chance to meet four Toronto Blue Jays and maybe have them sign an autograph. I'd wager most of them didn't get a chance, but lined up anyway. But standing there in line, I didn't hear grumbling or moaning about Prince Fielder, Yu Darvish, or some other outrage of the week. People were just excited about the Blue Jays in Ottawa. IN JANUARY.
My five-year-old got a hug and a high-five from Ace, did the fist-bump-blow-it-up thing with Arencibia and Lawrie, got an autographed ball, and I don't think I've seen him happier since he opened his presents on Christmas morning. He can't wait for baseball season to start so he can see those guys play.
Oh, and we both got a free toque.
Sometimes we ought to recognize when this team is doing something right.
10 comments:
- Matthew E said...
We got there at 1:10, twenty minutes early, and stood in line for two hours without getting anywhere near the front of the line. I never even saw the part where you go back and forth in the velvet ropes. My son got to high-five Ace; that was it. I was really surprised; I had no idea that such a turnout was even possible. If they come back next year, I'm lining up a lot earlier than that.
- January 8, 2012 at 10:06 PM
cool toque
- January 8, 2012 at 10:25 PM
- Baseball Hats said...
In the long run strength will help you in the sport so if this doesn't work for you, I would find a workout that does challenge you without draining you.
- January 9, 2012 at 7:15 AM
I got the the mall at noon thinking that it was plenty early enough but didn't reach the front of the line until 3 to see the boys and there were still hundreds behind me. Good times though
- January 9, 2012 at 12:19 PM
@Anonymous 12:19 - I hope you got a chance to meet them. They were talking like 3PM was a pretty firm cutoff for the players to leave.
@Matthew E - I really, really felt bad standing there in line and seeing people arriving later with their excited-looking kids, with a suspicion that they wouldn't get a chance to meet the players. Kinda was breaking my heart, actually. I don't know what I'd tell my boy. Hope you managed to get some enjoyment out of it at least.
- January 9, 2012 at 12:41 PM
Yup, got a jersey signed. The players, and the jays employees especially looked a little overwhelmed. They were herding you through quickly as possible so there was just time for a hey and a thanks to each player but that was understandable.
- January 9, 2012 at 1:25 PM
I got there at about 11:45 just in case and was super glad I went when I did. I was blown away with the number of people who all showed up in Ottawa. Lots of happy kids (Arencibia & Lawrie were great with them), a free toque, and autographs that all cost nothing but some time: great!
- January 9, 2012 at 5:12 PM
And the guys looked great wearing the Senators heritage jerseys when they were interviewed at the hockey game!
- January 9, 2012 at 7:48 PM
- NorthYorkJays said...
Well written piece, and good news to read. Thanks for sharing.
- January 10, 2012 at 3:49 PM
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- February 10, 2012 at 2:17 PM


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Water main break causes rusty-colored water
After at least three days of on-and-off rain, a major water line in Beaumont gave way, temporarily muddying resident's drinking water in Old Town and surrounding areas.
At about 9 a.m. Wednesday, July 17, city crews were called to an 8-inch water main break on 11th Street near Gladys.
As water flowed from the ground in the right-hand, northbound lanes of 11th Street, Lester Wells and his crew were working to shut the water off and begin the four-hour process of digging up and replacing the water line.
Wells, going on 10 years with Beaumont's Water Utility Department, said the rain is what caused the break.
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A call to the city's 311 help line yielded little information, but the dispatcher said residents should drink the water "at their own discretion" until crews have repaired the break.


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Hello. I tried emailing the admin AT pocosystems.com address as instructed to inquire about more than 50 licenses, and the email bounced back and said that the mailbox was full. I was wondering if someone could contact me. I need to see how much 250-300 licenses for Pocomail would cost.
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Electronic payments company Ixaris wants to champion the creation of payment applications with the launch of its Secret Path developer contest. Launched at the Web 2.0 Summit last week in San Francisco, the competition targets developers building payment applications on the Ixaris Opn platform for social media networks, mobile devices, or e-commerce sites.
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Latino Diabetes Initiative - Mental Health
The Latino Diabetes Initiative Mental Health program offers bilingual (Spanish and English) individual and group therapy sessions that take into account the cultural and social factors associated with a diagnosis of diabetes. Lucila Halperin is a psychology intern finishing up her doctoral studies and is available in the clinic on Mondays and Tuesdays.
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For anyone, being told you have diabetes can at times seem so challenging that it is common to experience feelings of stress, sadness, anger or hopelessness. For example, the constant and numerous responsbilities associated with diabetes require an individual to always be thinking about what they eat, how much or how little they exercise and how all of this impacts blood glucose levels.
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And these stuffed felt hearts are leftovers from two years ago when I created our first Valentine's day mantel. Click here to see instructions.
sew: bright striped valentine's day table runner
Wednesday, January 16, 2013
And these stuffed felt hearts are leftovers from two years ago when I created our first Valentine's day mantel. Click here to see instructions.
18 comments:
ADORABLE!! I really love the pink pom-pom ends. Also love the centerpiece.ReplyDelete
So bright I love it!!!! Especially the pom pons:)ReplyDelete
This is so cute! This is a great idea to do for any holiday, just switch out the colors.ReplyDelete
Mikaila from http://alittlebitofcraft.blogspot.com
Adorable runner...gonna copy your idea...new to your blog via Sew Country Chick Sew & Tell Saturday. My castle door is always open for browsing over at the "royal blog"...thanx for sharing and happy V Day! tiffReplyDelete
I love the way this looks! I'm off to buy some fabric tomorrow!ReplyDelete
So cute! I'm going to share this in a Valentine's Day Roundup later this week on my site! Thanks for sharing at Pinworthy Projects.ReplyDeleteReplies
Carrie!! I would be honored! I just checked and your linky party is still open (thank you!). Please let me know when I should brag about your attention!! xoxo DebbieDelete
How pretty! I love your runner! And I love all the different fabrics you chose, they all look so pretty together!ReplyDelete
It's absolutely GORGEOUS Debbie! WOW!!ReplyDelete
Thanks so much for sharing this at The DIY Dreamer... From Dream To Reality! I can't wait to see what you link up tomorrow evening!
That's beautiful. I have just ordered a jelly roll in pinks and I will be back to follow your instruction!ReplyDelete
- AnonymousJanuary 22, 2013 at 7:15 AM
oh deb this is awesome. Belong to a quilting class on Wed here in Florida..so have to share this with them!ReplyDeleteReplies
That is so exciting!! Show me final projects!! I would love to feature here!Delete
Very pretty pattern...lovin the dingle balls! Thanks for linking up!ReplyDelete
The runner looks great- especially in the last pic with the decorative dish. It is interesting to see the process too. Thank you for sharing on Mandarin Orange Monday:)ReplyDelete
Thank you for linking up to last week's Get Crafty Friday linky party! Your beautiful table runner was featured in this week's post. I hope you check it out and grab a button =)ReplyDelete
Amy @ The Stitchin' Mommy
This is such a gorgeous table runner and with it being pink you could use it again at Easter time! LOVE it! Thanks for sharing at the Loving Valentine's Day Party!ReplyDelete
Hi Debbie,I love your centerpice like I love te pink table runner.The fabrics are adorable.ReplyDelete
Thanks for sharing.
Happy Valentine's Day!
Hugs from Portugal,
Ana Love Craft


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The three vows that are taken by Benedictine monks and nuns and Benedictine Oblates, who are committing themselves to live their lives according to the 'Rule of St Benedict', are 'Obedience, Conversion and Stability'.
Let's look at the second vow 'Conversion' first. In the Benedictine tradition by 'Conversion' is meant a continual conversion of the way you lead your life and the way you behave to others. He is not talking about a one-off conversion experience as of St Paul on the road to Damascus.
Indeed, it can happen that at the start of our journey there is a 'one-off' experience. During either a period of deep grief or loss or a moment of intense joy we are graced with a sudden deep spiritual insight, which helps us to turn away from our usual preoccupation with ordinary reality. At that moment we experience profoundly that there is more, that there is an Ultimate Reality that penetrates and upholds our ordinary reality.
The early Church Fathers called this the moment of 'conversion' or 'metanoia', a change of heart and mind, an insightful conversion, which allows us to temporarily step over the threshold between different levels of perception and consciousness, to become aware of the Divine reality that unfolds us.
That experience - or sometimes just an unaccountable longing - leads us to a strong call to go deeper in prayer, to discover for ourselves this Reality and our connection with it. This is often the moment we discover meditation, contemplative prayer and start on the journey with enthusiasm. Meditation soon leads us into silence and "in a deep creative silence we meet God in a way that transcends all our powers of intellect and language." (John Main 'Word into Silence')
Unfortunately after this initial 'honeymoon' period we are more often than not faced with all our whirling thoughts relating to our ordinary reality, and touching this deep silence seems merely a dream. And yet we need to start each day anew, whatever happens, by sitting down in all faithfulness to our twice daily period of meditation with loving commitment. Then we will experience that committed meditation, regardless of any experiences, leads to transformation. Without us really realizing it we move away from who we think we are in all our fragmentation towards "the creative wholeness that we possess, and begin to feel that we know ourselves for the first time." (John Main 'Word into Silence')
This is what St Benedict's meant by his interpretation of conversion as a continual process. It is a continual willingness to turn towards Ultimate Reality in meditation and prayer, which will strengthen our intuitive knowledge of that Reality and will allow us to live from that perspective. "The all-important aim in Christian Meditation is to allow God's mysterious and silent presence within us to become more and more not only a reality, but the reality in our lives; to let it become that reality which gives meaning, shape and purpose to everything we do, to everything we are." (John Main)
Kim Nataraja
For further help with setting up and leading groups, please look HERE.