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Depression is the most common mental illness, but there's still a lot we don't know about how the condition affects the brain. But now, a new MRI study reveals that depression deactivates vital pieces of brain circuitry... including, surprisingly, the region that controls hatred.
Researchers at the UK's University of Warwick performed MRI scans on 39 depressed people and 37 control subjects who didn't have the condition. They were able to pinpoint several key differences in the brain circuitry between the two groups. Most of these centered on the uncoupling of connections between various parts of the brain. Normally, these connections form circuits that allow the different areas to work together to produce more complex mental processes. With the circuits uncoupled, the brain should have a harder time performing the related mental tasks.
That's why it's so strange that the so-called "hate circuit" - a circuit connecting the superior frontal gyrus, insula, and putamen that was shown in 2008 to be strongly associated with feelings of hatred - was often uncoupled in the depressed subjects. The researchers discovered this by showing the subjects pictures of people they hated. While the non-depressed people showed clear activity in this hate circuit, most of the depressed people showed no such response. In fact, the hate circuit was 92% more likely to be decoupled in the depressed subjects.
There were similarly high odds of deactivation for the risk and action circuit (92%) and the emotion and reward circuit (82%), but neither of those is really surprising in terms of the general behavior patterns of people dealing with depression, which is often associated with an unwillingness to take risks and difficulty feeling positive emotions. But since depression is known to be associated with self-loathing - which is very much a form of hatred - then how could that fit with the hate circuit being deactivated?
Researcher Jianfeng Feng has a theory:
"The results are clear but at first sight are puzzling as we know that depression is often characterized by intense self loathing and there is no obvious indication that depressives are less prone to hate others. One possibility is that the uncoupling of this hate circuit could be associated with impaired ability to control and learn from social or other situations which provoke feelings of hate towards self or others. This in turn could lead to an inability to deal appropriately with feelings of hate and an increased likelihood of both uncontrolled self-loathing and withdrawal from social interactions. It may be that this is a neurological indication that is more normal to have occasion to hate others rather than hate ourselves."
Via Molecular Psychiatry. Image by Viktoriya/Shutterstock.


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Raj the houseguest in "The Discovery Dissipation" Episode 10 of Season 7
Leonard and Amy help Sheldon cope with the shame he's feeling after his accidental contribution to science is disproved. Meanwhile, Raj must stay with Howard and Bernadette for a week, on THE BIG BANG THEORY, Thursday, Dec. 5 (8:00 – 8:31 PM, ET/PT) on the CBS Television Network. Pictured left to right: Melissa Rauch, Simon Helberg and Kunal Nayyar Photo: Michael Yarish/Warner Bros. Entertainment Inc. © 2013 WBEI. All rights reserved.

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Aglaia - HymnsThis is a pretty cool release, but out of sync with the typical Aglaia vibe. Throughout each track there is a highly processed voice submerged in the mix. I can't understand what it is saying (if it is saying anything in particular), but it has a spooky, robotic quality to it. That voice, combined with the more typical Aglaia synth work, gives this album a really unique sound--something that is both alien and yet strangely familiar. I imagine this is what hymns may sound like if they were performed by humanoid insects on another planet.Samples/Buy: http://www.aliodie.com/index.php?_l=1&_w=1&__fidSez=89&cnt=203&__pg=
Quote from: APK on January 14, 2014, 01:51:19 PMThirdsystem: I recently put a full set of samples up for Revelation:http://www.dataobscura.com/proddetail.php?prod=DB048 Nice, like it. Any plans for a download on that one ?Just checked The Winterhouse - Gathering Autumn also, excellent. But first purchase is going to be......The Circular Ruins and Mystified: Fantastic Journey Great concept, excellent album cover, amazing music ! and one of the best reviews I've read in a long time Nice looking and very interesting site there.
Thirdsystem: I recently put a full set of samples up for Revelation:http://www.dataobscura.com/proddetail.php?prod=DB048
Phobos, thanks for that tip on Circular. Awesome stuff!!! Just placed my order for this...
Circular - Radiating Perpetual Light.Beautiful Dark Ambient
Quote from: phobos on January 15, 2014, 10:52:53 AMCircular - Radiating Perpetual Light.Beautiful Dark AmbientOn Spotify checking this right now. What a brilliant album this is. Always been meaning to get Circular - Substans on Ultimae but will have to get this first. On the urgent list.
"thirdsystem", not sure if you are aware, but Circular on Ultimae is a different project, from Norway, (featuring one member of Pjusk), it has nothing to do with German Circular project of Johannes Riedel, who is the guy behind "Radiating Perpetual Light". For full discographies, go to Discogs, Norwegian Circular is listed as Circular, while the German Circular can be found under Circular (2):http://www.discogs.com/artist/37948-Circularhttp://www.discogs.com/artist/708132-Circular-2Richard
Billow Observatory - Billow ObservatoryDrifting, floating ambient, based largely on processed guitar. Expansive and beautiful. Buy vinyl or digital or simply give it a listen: https://felte.bandcamp.com/album/billow-observatory
"Chris has suddenly become my new music guru- everything he suggests really hits the spot for me."Couldn't agree more. Though I do have trouble keeping up with his voracious appetite.


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Horus Heresy
|Ambiguous Term? This article is about Horus Heresy historical period. For other uses of Horus Heresy, see Horus Heresy (disambiguation).
The Horus Heresy, also known as the Age of Darkness, was the first and most devastating civil war in Imperial history. Occurring in early M31 and lasting several years, it divided and nearly destroyed the fledgling Imperium. It marked the end of the Great Crusade and the encasing of the Emperor of Mankind into the Golden Throne.[1]
Preliminary Causes
Though the Heresy was ignited by the product of a conspiracy by the forces of Chaos, there were precipitating factors that helped push many of the Legio Astartes towards rebellion. The first was the Emperor's return to and seclusion on Terra, working on a secret project that he refused to share with any of his Primarchs, including his most favored son Horus, whom he had named Warmaster. This apparent abandonment of the Great Crusade, for something he would not even share with his sons bred mistrust, resentment, and disappointment towards the Emperor amongst many of the Primarchs.[2a]
Another contributing factor was the formation of an administrative body known as the Council of Terra. Many of the Primarchs viewed these human bureaucrats as usurping their rightful place as rulers of the Imperium they had fought so hard to create. Worse still, the Primarchs were denied a place on the Council and the notion of an Imperium dominated by human bureaucrats, not the sons of the Emperor and their Astartes Legions, became a cause of concern for many of the Primarchs.[2a]
In addition, the Emperor's disciplining of Lorgar and the Word Bearers was a contributing factor to the Heresy and the event which set it directly into motion. After Lorgar and the entire Legion were publicly humiliated, scolded, and forced to kneel in front of the Emperor for spreading their belief that the ruler of mankind was a divine being, the pious Word Bearers felt betrayed and desperately sought any power in the universe to worship. This eventually led Lorgar and his Legionaries to the Eye of Terror, where they pledged themselves to the forces of Chaos and began to conspire against the Emperor. Thus the Word Bearers had secretly become the first Chaos Space Marines. Secretly planning to make war on the Emperor, the Word Bearers quietly established Warrior Lodges with their Chaplains throughout the rest of the Astartes Legions. Though harmless at first glance, many of these lodges would become hotbeds of support for Horus' rebellion in the war to come.[3]
According to Malcador, the Heresy's causes may have been deliberately put into motion by both himself and the Emperor. According to Malcador, both deliberately agitated the Primarchs and turned them against one another, with the resulting war purging certain unmanageable Primarchs and their respective Space Marine Legions just as they had the earlier Thunder Warriors. This would lead humanity, not bio-engineered superhumans, as the rulers of the galaxy. However, the Ruinious Powers intervened before their plan could be fully formulated, leading to disaster in the Horus Heresy. This account may be either a partial or total lie, as Malcador himself seems to keep its validity ambiguous.[15]
Horus's Corruption
However, the Horus Heresy truly began after Warmaster Horus was wounded by the possessed Eugen Temba wielding the stolen Anathame on the moon of Davin, a place that was cursed by the foul Chaos God Nurgle. The wound caused by the blade refused to heal, despite Horus's super-enhanced immune system or the efforts of the Sons of Horus's best apothecaries. The Mournival took Horus to the Davinite Serpent Lodge, which they were told could heal him. Erebus and the Word Bearers had orchestrated the battle on Davin, unknown to all involved.[Needs Citation]
During the rituals, Horus's spirit was transferred into the Warp where Erebus, disguised as the Warmaster's closest friend Hastur Sejanus, showed him a terrible vision of the very future which his actions would bring about - the Imperium as a repressive, violent, and superstitious regime where the Emperor and some of the Primarchs (but not Horus) were worshiped as divine beings by the fanatical and ignorant masses of humanity. The Chaos Gods portrayed themselves as the victims of the Emperor's psychic might who had no interest themselves in controlling the material world. Horus, already having grown jealous and deeply resentful of his perceived poor treatment at the hands of his father, the Emperor, and was one of many afraid of the concept of a peace where all for which that they had fought was given to weak willed men whilst his legions were cast aside and left as peacekeepers. Horus therefore proved all too willing to accept the Ruinous Powers' false visions of an Emperor determined to make himself a god at Horus's expense.[Needs Citation]
But there was one thing no one had counted on: Horus's brother Magnus the Red, Primarch of the Thousand Sons, had continued to study the forbidden arts of sorcery, and was not about to let his brother fall to the powers of the Warp. The cyclopean giant appeared within Horus's vision, revealing the chaplain's identity and begging Horus not to give in to the temptations of Chaos. Unfortunately, Horus had decided that if anyone deserved to be worshipped as a god it was he, and not the Emperor. He accepted the offer of the Chaos Gods to join their cause and in return they healed his wound and granted him the powers of the Warp. The Chaos Gods' pact with Horus was simple: "Give us the Emperor and we will give you the galaxy."[Needs Citation]
Swaying the LegionsRenouncing his oath to the Emperor, Horus led his Legion into worship of the myriad Chaos Gods. Horus's genius was revealed as he converted half of the Legions, along with many regiments of the Imperial Army and several Titan Legions to his cause, revealing the Emperor to be as Horus saw him - a man undeserving of the praise and recognition of the human race.[Needs Citation]Angron of the World Eaters, Fulgrim of the Emperor's Children and Mortarion of the Death Guard were the first Primarchs to side with the Warmaster. Horus found it easy exploit the Primarchs' flaws - Angron's frenzied love of violence was a match for Khorne; Fulgrim was corrupted by a daemon weapon of Slaanesh and its promise of unending perfection; Mortarion, already a close friend of his brother, was too easily persuaded, having been turned long before the Heresy through the efforts of his first captain Calas Typhon. Erebus had already vouched for the support of Lorgar and the Word Bearers, and Horus's plans came together with these legions at his side.[Needs Citation]Magnus, however, had yet to be dealt with. The Primarch was aware of his brother's fall and attempted to warn the Emperor of the impending betrayal. However, knowing that he would have to find a means of quickly warning the Emperor, Magnus decided to use his sorcery to deliver the message as an act of both desperation and vindication. The message penetrated the psychic defences of the Imperial Palace on Terra, shattering all the psychic wards the Emperor had placed on the Palace and destroying his secret project: a physical gate by which the Emperor intended to invade the Webway and take battle to the Eldar.[Needs Citation]
Magnus's brute force assault on the wards allowed the Warp and its myriad inhabitants to invade Terra. In the City of Sight, the tremendous rush of raw psychic energy obliterated the Choir Primus and shattered nearly every whisperstone. Millions died as their minds were burned out or daemons tore them apart. Warp storms consumed entire settlements. Shockwaves flattened structures around the world[5]. Having already outlawed the Primarch's use of sorcery and refusing to believe that Horus, his most beloved and trusted son, would betray him, the Emperor instead perceived the traitor to be Magnus and his Legion. The Emperor ordered the Primarch Leman Russ to mobilise his Space Wolves Legion and take Magnus into custody; Horus, however, persuaded Russ that Magnus was a threat and should not return to Terra alive. The Wolves of Fenris descended upon Prospero, destroying all in their path. Magnus, betrayed, defeated and forsaken by his beloved father, retreated into the Warp and pledged himself to Tzeentch. The Thousand Sons had never planned to join Horus, but the trap that the Changer of Ways had laid for the Red Sorcerer's legion led them to the Warmaster's side regardless. Meanwhile the catastrophe on Terra forced the Emperor to deal with a new crisis that consumed most of his attention. He led the Custodes and Sisters of Silence to deal with this, while he left management of the rebellion to Malcador and Rogal Dorn.[6]
Of the other eventual traitors, Konrad Curze was due to face disciplinary action from the Emperor for his excessive bloodshed on Nostramo; Alpharius chose to join Horus after an ancient cabal of aliens revealed a prophecy to him that Horus's victory would cause the downfall of the Chaos powers; and Perturabo's cold nature and bitterness towards Rogal Dorn made him an easy target for corruption. Even with so many legions on his side, Horus was still aware that some of his brothers would never join him. Three of the most loyal Primarchs, Lion El'Jonson of the Dark Angels, Sanguinius of the Blood Angels, and Roboute Guilliman of the Ultramarines, were sent on missions far from Terra. The Blood Angels were sent to the daemon-infested Signus Cluster and the Ultramarines to Calth, where Kor Phaeron attacked the loyalists with a large force of Word Bearers and millions of Chaos cultists. Unbeknownst to the Lion, a rebellion was soon to occur on his homeworld of Caliban while the bulk of his legion was bogged down battling the Gordian League.
The Imperial Fists and White Scars were too close to Terra to be contacted without raising suspicion, though Horus believed (mistakenly) that Jaghatai Khan would ultimately take his side. Shortly before the Dropsite Massacre, Horus also ordered Fulgrim to turn Ferrus Manus to their cause, but the Phoenix underestimated the Gorgon's loyalty and barely escaped alive. Fulgrim promised he would deliver Manus's head to Horus in recompense.[Needs Citation]The remaining Legions - the Raven Guard, Salamanders, Iron Hands and Space Wolves - remained staunchly loyal to the Emperor, though all but the Wolves would pay dearly for it in the battles to come. Beyond the Legions, Horus had already swayed Adept Regulus with promises of the STCs recovered during the war with the Auretian Technocracy, delivering Adeptus Mechanicus support to the Warmaster's forces, and had corrupted a large portion of the Imperial Army and Navy.[Needs Citation]
Scouring of Isstvan III
The first sign that Horus and his Legion had turned to Chaos was made evident when Horus virus bombed the rebel world of Isstvan III. The Planetary Governor of Isstvan III had declared his independence from the Imperium and the Council of Terra charged Horus with retaking that world. This order merely furthered Horus's plans. Although the four Legions under his direct command had turned traitor, there were still some loyalist elements within the Sons of Horus, World Eaters, Emperor's Children, and Death Guard; many of these were Terran Space Marines who had been recruited before being reunited with their Primarchs. Horus, under the guise of his orders, amassed his troops in the Isstvan System.[Needs Citation]
Horus had a plan by which he would destroy all loyalist elements of the Legions at his command. After a lengthy bombardment, Horus dispatched all Loyalist Marines down to the planet, ostensibly to bringing it back into the Imperium. At the moment of victory, however, the loyalist marines were betrayed: with a cold snarl of "Let the galaxy burn!, Horus ordered his ships to open fire on Istvann III and virus bombs began to rain down on the planet. However, some marines loyal to the Emperor had remained on board their ships, and as Isstvan III died, these soldiers fought desperately to warn their brethren on the surface. Their sacrifice saved many marines, as they were able to take shelter before the virus bombs struck. The population of Isstvan III received no such protection. Twelve billion people died almost immediately. The psychic shock of so many simultaneous deaths shrieked through the Warp, alerting the Emperor that something was terribly wrong and informing the Chaos Gods that Horus was now theirs. A contingent of loyalists led by Captain Garro of the Death Guard escaped the fleet orbiting Isstvan III aboard the damaged Eisenstein, fleeing to Terra to warn the Emperor.[Needs Citation]Angron, realising that the virus bombs had not been fully effective against the loyalist marines, flew into a rage and hurled himself at the planet with fifty companies of World Eaters. Horus was furious at Angron for delaying his plans, yet reluctantly reinforced him with troops from the Sons of Horus, the Death Guard, and the Emperor's Children. On Isstvan III, the remaining Loyalists under the command of Saul Tarvitz fought bravely against their own traitorous battle-brothers, but their cause was doomed. Soon only a few hundred of them remained until, finally, Horus grew unable to tolerate the delay, forced Angron to withdraw his forces, and ordered a systematic orbital bombardment that killed Isstvan III's last brave survivors.[Needs Citation]
Flight of the Eisenstein
The seventy Loyalists led by Captain Garro commandeered the Imperial frigate Eisenstein and evading the forces of Horus, were able to escape from the Isstvan system into the Immaterium. The Eisenstein was badly damaged during its escape from Isstvan III; all its astropaths were dead and its lone navigator was mortally wounded. However, Garro managed to attract the attention of passing loyalist ships by setting the vessel's warp engines to self-destruct and ejecting them from the ship. Rogal Dorn's Imperial Fists Legion had been becalmed in the Warp with its fleet for some time and his navigators sensed the detonation of the Eisenstein's Warp drives. Making an immediate course for the location of the ship's beacon, Dorn met with Garro, who explained to him all that had happened with the traitor legions.[Needs Citation]
The remaining crew of the Eisenstein, now aboard Primarch Dorn's fortress-monastery Phalanx, was able to reach Terra (after Dorn's fleet destroyed the Eisenstein to ensure no Chaos taint remained), allowing the loyal marines to report the extent of the atrocities that had occurred in the Isstvan system. It was said in later millennia that without this warning, the Imperium would have faced even greater difficulties in responding to Horus's next moves although his warning may have enabled Horus to enact the drop site massacre.[Needs Citation]The fate of these seventy marines is ultimately unknown. Some believe they continued to fight for the Emperor until death claimed them, while others maintain that they were treated as if they were their traitorous brethren, either imprisoned and left to rot or executed. Others believe that Captain Garro, shocked by the terrible betrayal, became an apothecary, vowing never to kill again. Others believe some of these men formed the nucleus of the elite Space Marines Chapter later known as the Grey Knights, for Malcador the Sigillite had presented eight of the survivors to the Emperor before his departure. These men were gifted psykers, came from the ranks of the Legions that had turned traitor, and yet maintained both an unbreakable faith in the Emperor and talent for resisting the temptations of Chaos.[Needs Citation]
Drop Site Massacre
After ridding himself of all suspected loyalist members within the three Legions under his direct command, Horus chose Isstvan V as his command post and prepared a trap for his former brothers and their Legions.[Needs Citation]
Agonizing over the betrayal of his most beloved son, the Emperor ordered the deployment of seven full Space Marine Legions against him. Their orders were to take Horus and the Primarchs allied with him into custody and bring them back to Terra to explain their actions. Unbeknownst to the Emperor, four of the Primarchs and their Legions chosen for this task had already turned against him, forming a "fifth column" which would strike against the loyalists at the most decisive moment.[Needs Citation]
The initial naval operations seemed to go well for the loyalists. The Imperial Navy gained orbit over Isstvan V and the Legions proceeded with their planetary deployment. Under the overall command of Ferrus Manus, three whole Legions took part in the first wave of landings; the Salamanders lead by Vulkan, the Raven Guard under Corax, and Manus's own Iron Hands. Horus had foreknowledge of the location of the loyalist drop site and his forces mauled the Legions during their landings, keeping them pinned down and unable to advance.[Needs Citation]
Ferrus Manus engaged Fulgrim in personal combat, only to die at his hands while the Emperor's Children butchered the Iron Hands. The loyalists retreated towards the apparent safety of their brothers in the second wave, hoping to gain reinforcement; what happened next took them completely by surprise. The four Legions of the second wave - The Night Lords of Konrad Curze, the Iron Warriors of Perturabo, the Word Bearers of Lorgar, and the Alpha Legion of Alpharius - already seduced to the cause of Horus, opened fire on their unsuspecting brothers, slaughtering them wholesale. This orgy of carnage would later become widely known as the Istvaan V Drop Site Massacre. A phrase attributed to the Warmaster himself can easily summarise the entire battle: "When the traitor's hand strikes, it strikes with the strength of a Legion." After the battle, Fulgrim presented the head of Ferrus Manus to Horus as a trophy.
The Rebellion Spreads
During the developments at Prospero, Horus's rebellion would be further strengthened by Magnus the Red and his Legion, the Thousand Sons, now servants of Tzeentch. In addition, the Schism of Mars, the civil war of the Adeptus Mechanicus, had ended in the victory of the Warmaster's allies, the Dark Mechanicum. With nine Legions and much of the Adeptus Mechanicus behind him, Horus quickly struck towards Terra after gaining the powers of the Emperor after the Battle of Molech. To occupy the bulk of remaining loyalist forces, he commanded the Alpha Legion to bog down the Space Wolves at the Battle of the Alaxxes Nebula and White Scars in the Chondax Campaign while having the Night Lords rampage throughout the Imperium to draw the attention of the Dark Angels in the Thramas Crusade. The Space Wolves were again badly mauled at the Battle of Yarant. Thus, with the Ultramarines still reeling from their battle with the Word Bearers at the Battle of Calth, only the Imperial Fists, Blood Angels, and White Scars (who managed to escape the Alpha Legion and return to Terra) were in any position to defend the capital world in force[2e][4].
The Traitor Marines laid waste to their former allies' holdings along the way to Terra. Despite the traitor defeat on Calth, Erebus was successful in creating the Ruinstorm which threw the Astronomican into disarray and rendered navigation and communication difficult. As a result, Roboute Guilliman feared the Imperium lost and created a second empire, Imperium Secundus, as a contingency.[6]
Final Battles
After years of bitter fighting, Horus and his forces finally arrived at Terra, capital of humanity. For several years previous, traitors had been wresting control of the Sol System from the Imperial Fists in the Solar War. During these battles, the Alpha Legion struck at Pluto and Alpharius himself was seemingly killed by Rogal Dorn.[13]
Due to the visions of both Sanguinius and Konrad Curze of the Emperor, it became apparent that he still lived and Terra still endured. This, along with the many disagreements between its ruling triumvirate, resulted in the dissolution of Imperium Secundus. Sanguinius, Roboute Guilliman, and Lion El'Jonson attempted to breach the Ruinstorm to reach Terra, but in the end only Sanguinius and the Blood Angels were successful.[14] Shortly after the arrival of Sanguinius on Terra, Leman Russ left with the intent on confronting Horus himself. Thanks to runes planted by infiltrating Knights-Errant during the Battle of Molech the Space Wolves were able to track the location of the Vengeful Spirit, and Russ and Horus engaged one another in a duel as battle raged around them. Russ was badly wounded, but in turn wounded Horus with the Spear of Russ, cleansing much of the corruption that had befallen the Warmaster since Molech. However the battle cost the Space Wolves dearly, and they fled to Yarant with Russ in a comatose state.[16]
Eventually only Terra itself stood. After the titanic Battle of Beta-Garmon, Horus' fleet was within range of the Sol System and ended the Solar War after mustering their forces on Ullanor. During the muster at Ullanor, Lorgar revealed that he saw Horus as weak and doomed to fail and attempted to usurp him. However Horus defeated the coup, and exiled Lorgar from his sight.[17] Once within range of Terra, Horus and his forces destroyed Luna's naval bases and within thirty days had destroyed the Terran system's defences. Terra was bombarded and devastated.The corrupted Marines eventually landed on Terra, experiencing heavy resistance from the defenders. Among these loyalists were Blood Angels, Imperial Fists and White Scars. The loyalists were outnumbered and the battle for Terra turned into a siege of the Imperial Palace. By the fifty-fifth day the rebels had reached the walls of the Inner Palace. Horus, who had remained in orbit aboard his battle barge, was at that point warned that the rest of the loyalist Legions were returning to Terra and would arrive in hours. The Ultramarines were pushing their way to Terra, along with the Space Wolves and the Dark Angels. If this were to happen, Horus's advantage in numbers would be diminished. He let down the force field protecting his battle barge to lure the Emperor in a final battle that would decide the war.[Needs Citation]
The Emperor saw this opportunity and teleported to the Warmaster's battle barge with two of his Primarchs, Terminator-armoured marines of their Legions, and a number of Custodes. The Emperor's forces were scattered through the ship upon arrival and forced to battle their way to find each other. Sanguinius found Horus first. Horus was at the height of his powers, augmented with the blessings of all four Chaos Gods and the god-like powers he had acquired during the Battle of Molech, and Sanguinius was slain. Horus stood over the Primarch's body as the Emperor found him. After a long and gruelling battle, the Emperor was successful in defeating Horus, but he himself was mortally wounded. The Emperor survived long enough to be transferred to the Golden Throne - a strange mechanism that would allow him to survive forever in a state of undeath.[Needs Citation]
The Emperor's final command began the Great Scouring. All forces loyal to Horus were hounded into the Eye of Terror and planets such as Davin and Isstvan V were sterilized. All records and the remaining homeworlds of the traitor legions were destroyed. Ezekyle Abaddon, assuming the epithet "the Despoiler," would be the closest the traitor legions would have to a unified leader and he would lead a number of Black Crusades into the Imperium in the centuries to come.[Needs Citation]
See also
Other References
- Timeline of the Horus Heresy
- Major Battles of the Horus Heresy
- List of Horus Heresy Characters
- Schism of Mars
See Also
- Horus Heresy Series
- The Horus Heresy (Game)
- Horus Heresy Collectible Card Game
- The Horus Heresy: Betrayal at Calth
- Horus Heresy (Board Game)
- List of Anti-Imperial Rebellions
- 1: Realm of Chaos: Slaves to Darkness (1988), pg. 243
- 2: Horus Heresy (Artbook Series)
- 3: The First Heretic (Novel) by Aaron Dembski-Bowden, Chapters 13-14
- 4: Prince of Crows (Novella)[Needs Citation]
- 5: The Outcast Dead (Novel) by Graham McNeill, [Needs Citation]
- 6: The Unremembered Empire[Needs Citation]
- 7: The Horus Heresy Book Two - Massacre, pg. 19
- 8: Black Library (Source notes a seven year gap between the Isstvan Campaign and Siege of Terra)
- 9: False Gods (Novel) Chapter 14
- 10: Vulkan Lives (Novel)
- 11: Deliverance Lost (Novel) Chapter 6
- 12: Games Workshop Golden Demon presentation 2014 (Image here)
- 13: Praetorian of Dorn (Novel)
- 14: Ruinstorm (Novel)
- 15: Malcador: First Lord of the Imperium (Audio Drama)
- 16: Wolfsbane (Novel) Chapters 15-27
- 17: Slaves to Darkness (Novel) - Chapters 17-19
- Horus Heresy (Artbook Series), pg. 101


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Experience Australia's glorious summer from December to February. Learn more about Australia in summer.
Australia's Summer Invites You!
Walk along spectacular coastal cliffs from Sydney's Bondi Beach to Bronte. Day trip from Melbourne to the vineyards, beaches, national parks, golf courses and day spas of the Mornington Peninsula. Taste Tasmania's finest food and wine on the historic Hobart waterfront or explore food, wine and history in the Swan Valley, near Perth. Follow fresh seafood around the pristine coastline of South Australia's Eyre Peninsula or watch coral spawning en-masse on Queensland's Great Barrier Reef. Experience dazzling thunderstorms and blossoming vegetation in the tropical Top End. Or get up close to native Australian animals and ancient Aboriginal history in Tidbinbilla Nature Reserve, near Canberra. Summer in Australia is also the season for world class cricket, grand slam tennis, vibrant music festivals, NYE celebrations and outdoor cultural events.


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Keller woman's fragrant chai snickerdoodles are more than up to our annual cookie challenge
The holidays will be scented with chai and cinnamon chips, if the 2012 Very Merry Cookie Challenge proves a reliable indicator. Yes, these were the distinctive ingredients that surfaced in several recipes this year in the Star-Telegram's ninth annual holiday cookie contest in which you, our readers, were the competitors.
And fortunately for Andrea Hicks of Keller, who used cinnamon chips and chai in her original interpretation of a favorite family recipe for snickerdoodles, it is a winning combination. Hicks' chai snickerdoodles recipe was chosen unanimously as the champion cookie by a panel of eight professional bakers who judged this year's final round.
You can make the chai snickerdoodles using the recipe that follows, but you can also buy them by the half-dozen and help those in need. The Central Market stores in Fort Worth and Southlake will bake and sell the cookies, starting Wednesday, with proceeds benefiting the Goodfellows Fund, which provides aid to local families at the holidays.
And although the finals-round judges tended to lavish the most praise on the simpler recipes, the runner-up in this year's contest was the all mond cookie, by Lezlie Davis of Fort Worth, who used 15 ingredients in her original recipe for a nutty, tart-yet-sweet cookie.
The other six finalists included two very dark chocolate cookies, a feather-light treat that reminded us of a wedding cookie, a cranberry-oatmeal cookie, a micro pecan tart and a slightly pumpkin-ish cookie that also called for the cinnamon chips, which we learned are rather new at the grocery store.
That eight finalists could be determined was a feat in itself: Readers entered more than 130 recipes in October, and our select cookie committee culled those to choose 28 semifinalists. Their creators were invited to bring a fresh batch of cookies for our staff to taste and rate, and our finalists were chosen at the end of a sweet afternoon in November.
For the first time, we had two male bakers among the finalists, and our youngest finalist yet doesn't even have a driver's license -- and she is as busy as any adult we know.
A couple of weeks ago, our panel of professional bakers tested the finalists' recipes and brought their research into the Star-Telegram offices for a final taste test and lively discussion. After careful consideration, the chai snickerdoodles emerged victorious. So, deck the halls with chai and cinnamon chips!
Here are the eight finalists, their stories and judges' comments.
Grand prize winner
Chai snickerdoodles
Andrea Hicks, Keller
A former library aide, Hicks grew up making snickerdoodles from a recipe her mother brought home from a cookie exchange one holiday season. Hicks was just a child when she took on the recipe herself.
"Growing up in a Southern home, we did a lot of cooking and baking at the holidays, and eventually I was in charge of baking," says the Alabama native, 45. "The snickerdoodle was the first cookie I baked all by myself. I baked a batch of these every year for my friends, all through high school."
For her contest entry, Hicks wanted to come up with a new version of her favorite. The process began when her 18-year-old son, Chris, brought home a new product that he found working at his part-time job at Kroger. He asked his mom if she could make something with the new cinnamon chips from Hershey's.
"They sat in the pantry for a month until I decided what to do with them," she says. "I thought they might go well in this cookie."
A friend had gotten her on a chai tea kick, and it occurred to her that rolling the cookie-dough balls in the tea mix would infuse them with flavor. Voila -- a star was born.
Hicks says she considered entering the Very Merry Cookie Challenge a few times since her family moved to Keller five years ago from Indiana for her husband's job. Back in Indiana, she'd won a second-place ribbon in a chocolate contest.
In fact, chocolate is what she works with most often: She first worked with ganache recently to use atop her chocolate-orange Bundt cake. And she says she makes a mean lemon brownie, sort of like a blondie but with a tart glaze.
But fortunately, Hicks stood by her snickerdoodle recipe this fall. And the habit seems to run in the family, too, as daughter, Katie, 14, has declared that the snickerdoodle is her favorite cookie to bake, too.
What the judges said: Elisha Lance of LaBella CupCakes, the judge who tested this recipe, was crazy about this cookie the minute she tasted her test batch. "It was so good I just wanted to keep eating them," she said, noting that the recipe worked perfectly. All the judges raved over the nicely crisp exterior produced when Lance used a baking stone. One change she made in the recipe was to replace the Crisco with unsalted butter.
A note: Because cinnamon chips are rather new, one judge went to three stores before finding them. Central Market has them in plentiful supply; some Tom Thumb, Kroger and Wal-Mart stores are stocking them, too. If you can't find them, the judges agreed that butterscotch chips would work well in this recipe.
Chai snickerdoodles
Makes 4 to 5 dozen cookies
2 sticks unsalted butter, softened (or 1/2 cup butter and 1/2 cup Crisco shortening)
3/4 cup light brown sugar
3/4 cup granulated sugar
2 eggs
2 3/4 cups unbleached all-purpose flour
2 teaspoons cream of tartar
1 teaspoon baking soda
1/2 teaspoon salt
1 cup Hershey's cinnamon chips4 tablespoons Oregon Chai Tea Latte Mix (see note)
1. Preheat oven to 400 degrees. Mix butter and sugars until creamy; mix in eggs.
2. Combine flour, cream of tartar, baking soda and salt, and stir into cream mixture. Stir in cinnamon chips. Mix well.
3. Scoop into 1-inch balls and roll in chai mix to coat. Place on cookie sheets (or a baking stone) about two inches apart.
4. Bake 7 to 9 minutes; cool slightly on pan until firm. Cool completely on cooling rack.
Note: This chai mix is available at Central Market and other grocery stores. If you can't find cinnamon chips, butterscotch chips may be substituted and will yield a sweeter cookie.
Nutritional analysis per cookie, based on 4 dozen: 101 calories, 4 grams fat, 15 grams carbohydrates, 1 gram protein, 20 milligrams cholesterol, 55 milligrams sodium, trace dietary fiber, 37 percent of calories from fat.
— Andrea Hicks, Keller
Runner up
All mond cookies
Lezlie Davis, Fort Worth
Davis is a Jane of all trades, so it is no surprise that she has come up with a fabulous cookie recipe. Working on the kitchen staff at the Kimbell Art Museum's restaurant keeps Davis -- who is also an aspiring novelist -- involved with food, one of her many passions. That is, when she's not working as a palm reader at private parties.
Davis, whose family comes from West Texas, is from resourceful stock. When she decided to enter this contest, she spent weeks developing an original cookie recipe.
"I worked like a fool on this recipe and made everyone I know -- and a few strangers -- try these cookies, I was so determined," says Davis, who worked cream cheese, almond butter, cranberries, sliced almonds and white chocolate chips into the mix to produce an impressive flavor and texture profile.
What the judges said: Carol Ritchie, a chef who runs the cooking school at the Southlake Central Market, tested this recipe. "It was intense in the making, but then I tasted it, and I was in love! It has so much in it, and then some more," she says. Ritchie says that though there are lots of steps involved in this recipe, she thinks it would be good for making with children, because it teaches them how to follow a series of procedures.
Judges liked that the cookie was crunchy and chewy, but a couple recommended reducing the amount of sugar. Ritchie says she didn't let the dough rest for the full 24 hours, and that didn't compromise the results one bit.
All mond cookies
Makes 3 dozen cookies
1 1/2 cups unbleached flour
1 teaspoon cinnamon
1 teaspoon sea salt
1 teaspoon baking soda
2 cups light brown sugar, divided
2 cups dark brown sugar, divided
2 large eggs
1/2 cup organic crunchy almond butter
6 ounces butter
2 ounces cream cheese
1 tablespoon Mexican vanilla
2 cups dried cranberries, divided
2 cups sliced almonds, divided
2 cups white chocolate chips, divided
1 cup white sugar
1. In a large mixing bowl, mix flour, cinnamon, sea salt and baking soda together.
2. In separate bowl, place 1 cup light brown sugar, 1 cup dark brown sugar, eggs, almond butter, butter, cream cheese and vanilla. Cream ingredients together. Gently add flour mixture.
3. Add 1 cup cranberries, 1 cup almonds and 1 cup white chocolate chips. Cover mixture and refrigerate for 24 hours.
4. Mix remaining cups of cranberries, almonds and white chocolate chips together in small bowl. Place remaining cups of the brown sugars and white sugar together in larger bowl. Cover both bowls and put aside.
5. Preheat oven to 350 degrees. Take refrigerated mix out. Scoop out 1 teaspoon of dough and roll into ball. Roll ball in large bowl of sugar. Place on ungreased cookie sheet. Flatten ball with fork. Scoop 1 teaspoon of cranberries, almonds, and white chocolate chips and place of top of cookies.
6. Bake 10 to 12 minutes until cookies have browned around the edges. Remove from oven and cool.
Nutritional analysis per serving: 302 calories, 15 grams fat, 40 grams carbohydrates, 4 grams protein, 24 milligrams cholesterol, 161 milligrams sodium, 1 gram dietary fiber, 43 percent of calories from fat.
— Lezlie Davis. Fort Worth
Princess gems
Gail Meade, Fort Worth
Meade spent many years making this very old-fashioned cookie from her mother-in-law's recipe. Because the special ingredient, ammonium carbonate, became very difficult to find, she stopped making the cookie. Years passed before her 13-year-old grandson, Jeremiah Bray, decided he wanted to make his grandfather's favorite cookie, and he set out to locate the ammonium carbonate via online suppliers. He surprised his grandfather, and a family favorite was reborn. That was two years ago.
This fall, when Meade and her grandson decided to enter the contest together, their supply of ammonium carbonate didn't arrive in time for Meade to make our semifinals round. She substituted baking soda, and the cookies turned out beautifully.
Meade, who works as a receptionist, doesn't bake very often, but she likes making pies. She's also passionate about cooking chili and spaghetti from family recipes.
What the judges said: Meade's shipment of ammonium carbonate arrived about the time we notified her that her cookie made the finals round, so she sent the special ingredient to the finals judge who would be testing her recipe. When Melody Fitzgerald of Sugar and Frosting Bakery and Southern Breeze Cafe in Keller used it, her only complaint was that "it made the whole bakery stink, just like ammonia!" The cookie was exceedingly light and airy, but one of the judges found it to be too crumbly to be enjoyable.
Fitzgerald found the baking time of 20 to 25 minutes too long, and suggests reducing it to about 18 minutes.
Princess gems
Makes about 3 dozen
1 cup shortening (or unsalted butter)
1/2 cup butter
2 cups sugar
2 teaspoons powdered ammonium carbonate (see note)
2 1/2 cups sifted flour
1 cup shredded coconut
Powdered sugar, enough for coating
1. Preheat oven to 325 degrees. Cream the shortening and butter. Add the sugar and ammonium carbonate and cream well. Add flour a little at a time, then add coconut.
2. Form small balls between hands about 3/4 inches in diameter. Place on cookie sheet 1 inch apart.
3. Bake 20-25 minutes at 325 degrees or until lightly browned.
4. Roll in powdered sugar while still warm.
Note: Ammonium carbonate, a predecessor to baking soda and baking powder, must be ordered online.
Nutritional analysis per gem: 155 calories, 9 grams fat, 18 grams carbohydrates, 1 gram protein, 7 milligrams cholesterol, 97 milligrams sodium, trace dietary fiber, 52 percent of calories from fat.
— Gail Meade, Fort Worth
Special Dark snow scenes
Phil Ruffin, Sansom Park Village
Ruffin bakes more often now that he is between jobs. A longtime telephone systems worker, Ruffin particularly enjoys baking for company.
"When one of my boys was little, I decided he would like making cookies for the holidays. I found a quick recipe for basic chocolate thumbprint cookies and used Merry Morsels, which are no longer available, to look like decorated Christmas trees in the thumbprints," says Ruffin, who added powdered sugar to complete little snow scenes.
Deciding to enter this contest, Ruffin got serious about improving his recipe. Because dark chocolate is among his favorites, he worked it into his recipe development until he wound up with a creamy dark cookie, finding that colored chips worked well on top.
What the judges said: Sally Schwartz, pastry chef for Tim Love's restaurants and catering, worked the recipe through, deciding that dark brown sugar should be used (the recipe only called for brown, but didn't specify light or dark); choosing to use real coconut extract rather than flavoring; and leaving salt out altogether. We've left it in, so home bakers can decide their own preference.
Because Schwartz liked the coconut aspect, she decorated the tops with unsweetened coconut that she dyed red and green. She commended the recipe for its simplicity and short list of ingredients. She adjusted the baking time from 10 minutes, as the instructions asked, to 30 minutes.
Special Dark snow scenes
Makes 4 dozen small cookies
1 cup all-purpose flour
1/2 cup Hershey's Special Dark cocoa (see note)
1/2 teaspoon salt
1/2 cup (1 stick) butter
2/3 cup brown sugar
1 egg
1 tablespoon nonfat dry milk
1 teaspoon vanilla
1/8 teaspoon coconut extract
8 ounces (2/3 package) Hershey's Special Dark morsels
Red, green and brown decorative baking morsels
Sifted powdered sugar, for decoration
1. Sift flour, cocoa and salt into a small bowl.
2. In a large bowl, cream butter and sugar until fluffy. Mix in egg, dry milk, vanilla and coconut extract. Gradually add dry ingredients until just mixed. Fold in the dark chips. Chill about 1/2 hour.
3. Preheat oven to 350 degrees. Drop about a tablespoon for each cookie onto parchment paper, then top with one each of the green, red, and brown morsels.
4. Bake about 30 minutes. Cool slightly, then lightly sift powered sugar over the cookies to create a snow scene.
Note: Use Hershey's Special Dark cocoa; using regular cocoa results in lighter cookies.
Nutritional analysis per cookie: 80 calories, 4 grams fat, 9 grams carbohydrates, 2 grams protein, 10 milligrams cholesterol, 58 milligrams sodium, 1 gram dietary fiber, 44 percent of calories from fat.
— Phil Ruffin, Sansom Park Village
Double dark chocolate chunk espresso bombs
Sara Thrash, New Fairview
Our youngest contest finalist ever, 14-year-old Sara, created her stellar recipe this summer when she was hankering for a good, new cookie to bake.
"I looked through all my recipes and couldn't find one that I wanted to make, so I started browsing around online. I found a recipe for what looked like some amazing chocolate cookies, and decided to give them a try. Because I didn't have a couple of the ingredients on hand, I had to get creative, but the results were delicious. Since that day, whenever I made my double dark chocolate chunk espresso bombs, I tweaked the recipe just a little until it made what I think is the best chocolate cookie ever," says Sara, who lives northwest of Fort Worth in New Fairview.
Sara has been "obsessed with cooking and baking ever since I can remember," she says. She began playing with her mom's mixing bowls as a very small child and began baking cookies with her mom by age 6 or 7.
"As I became more familiar with baking, I began making stuff from scratch," she says. "Right now, there are no mixes in my kitchen!"
She has even begun blogging about her baking and cooking, saying that one of her favorite new recipes is for an Italian sausage soup with kale.
This holiday season, Sara runs a bakery at home for a client list that includes her grandmother's friends. Each week, she takes orders, bakes and delivers the cookies to her customers. She is also enlisting the help of her taste-testing brother, a volunteer firefighter who is helping to raise money for the East Wise County Fire Rescue Department. Sara is baking the snickerdoodle for the fundraiser -- yep, that very popular, winning cookie -- giving all proceeds to the fire department.
"If I burn the house down while baking, it's nice to know they'll be here," she quips.
This wasn't the first time Sara has had a winner published in the newspaper: She raises colored Angora goats -- one of whom is fond of her molasses-ginger cookies -- and entered a photo of her goats in a Star-Telegram contest. "It placed in the top 20. It's funny how all my hobbies coincide," she says.
What the judges said: Robbie Werner of Stir Crazy Baked Goods says that "these are much more complex than my own cookies, but they are fun to make." She was surprised that there was only 1/4 cup butter in the recipe, but the four eggs make up for that -- somewhat. Some of the judges noted that the espresso gives a bit of grit to the cookie's somewhat dry texture so it might be a good idea to underbake these just a tad. Werner says she lined the baking sheets with parchment paper.
Double dark chocolate chunk espresso bombs
Makes about 2 dozen cookies
12 ounces bittersweet chocolate, chopped into 1/2-inch pieces (recommended: Ghirardelli)
1/4 cup unsalted butter, at room temperature
2-2 1/2 teaspoons instant espresso powder or instant coffee
2 cups all-purpose flour
1/4 cup unsweetened cocoa powder
2 teaspoons baking powder
1/2 teaspoon salt
1 1/2 cups sugar
4 eggs, at room temperature
1/4 cup water
2 teaspoons vanilla extract
2 cups bittersweet chocolate chips
1. Place a rack in the center of the oven; preheat the oven to 300 degrees. Line 2 baking sheets with parchment paper, and set aside.
2. In a small bowl, combine the chocolate and butter, place over a pan of barely simmering water and stir occasionally until the chocolate is melted and the mixture is smooth.
3. In a medium bowl, whisk together the espresso powder, flour, cocoa powder, baking powder and salt.
4. In another medium bowl, whisk together the sugar, eggs, water and vanilla extract. Gradually add the dry ingredients and stir until thick and smooth. Fold in the chocolate/butter mixture, then stir in the chocolate chips.
5. Scoop level 1/4 cupfuls of the batter onto the prepared baking sheets, leaving plenty of space in between scoops. Bake until cookies are slightly puffed and the tops begin to crack, 18 to 20 minutes. Allow the cookies to cool for a few minutes before transferring to a wire rack. Serve while still warm; the cookies can be stored in an airtight container at room temperature for a couple of days.
Nutritional analysis per serving: 261 calories, 15 grams fat, 34 grams carbohydrates, 4 grams protein, 41 milligrams cholesterol, 100 milligrams sodium, 4 grams dietary fiber, 47 percent of calories from fat.
— Sara Thrash, New Fairview
Sweet pun'kin pie cookies
Kathy Davault, Mansfield
No stranger to the Very Merry Cookie Challenge, Davault has placed in the finals a few times. She is so passionate about baking and cooking, in fact, that she went to culinary school and hosts www.howtocookgourmet.com. She is busy adding and photographing recipes, in addition to running a dental lab with her husband in Mansfield.
To create this recipe, Davault decided to capitalize on her family's passion for pumpkin. "During the holidays, after the pumpkin pie, pumpkin pasta, pumpkin pancakes and pumpkin fudge has all been gobbled up, we are in search of more pumpkin," she says. Davault says that because most pumpkin cookies are just too bland, she conjured up a version that combines pecans, toffee chips and -- you guessed it -- those new cinnamon chips.
What the judges said: Henry Goodrich from Central Market's Fort Worth cooking school tested this recipe, praising the texture and the inclusion of the toffee bits in the recipe. He wished there was even more pumpkin flavor; several judges thought that more pumpkin pie seasonings would work. In the end, the judges agreed that it is a very likable cookie.
Sweet pun'kin pie cookies
Makes 50 to 60 cookies
1 cup chopped pecans
1 cup butter, softened
3/4 cup firmly packed light brown sugar
1 cup granulated sugar
2 tablespoons pure maple syrup
1/3 cup canned pumpkin
2 large eggs
2 teaspoons pure vanilla extract
2 1/4 cups all-purpose flour
1 teaspoon baking powder
1/2 teaspoon salt
1 cup toffee bits (such as Heath)
1 cup cinnamon chips (such as Hershey's)
1. Preheat oven to 350 degrees. Toast pecans until fragrant (about 10 minutes). Watch carefully, as nuts can burn very quickly. Set aside to cool, then rough-chop.
2. Beat butter in a large mixing bowl at medium speed with an electric mixer until creamy; gradually add sugars, maple syrup, pumpkin, eggs and vanilla extract.
3. Combine flour, baking powder and salt; add to butter mixture, and mix well. Stir in the pecans, toffee bits and cinnamon chips.
4. Drop by rounded tablespoons onto parchment-lined ungreased baking sheets. Bake for 10 minutes, until just barely brown on edges. Cool on pan 2 minutes. Remove cookies to a wire rack to cool completely.
Nutritional analysis per cookie, based on 50: 123 calories, 7 grams fat, 15 grams carbohydrates, 1 gram protein, 18 milligrams cholesterol, 76 milligrams sodium, trace dietary fiber, 50 percent of calories from fat.
— Kathy Davault, Mansfield
Cranberry crunch cookies
Tarra Knight, Benbrook
Knight learned to cook from her graduate school roommate, and she has been working on new creations ever since. A physical therapist with two small children and a husband, Knight -- who graduated from Crowley High and Baylor University -- found she most enjoys baking, but she's mastering Italian, Greek and other Mediterranean dishes, too.
Her impressive cookie recipe derives from one she discovered on a trip with her mom to Cape Cod four years ago. She began retooling it, adding white chocolate chips and sometimes adding orange cranberries when she can find them at specialty stores.
What the judges said: Tested by Kristen Shaw of Kristen's Cupcakery in Arlington, the recipe was notable for having a large number of ingredients. In fact, Shaw says, "There's a lot going on in this cookie." She noted that the cookie is very crisp right after baking, less so the next day. All judges agreed that while the cookie was sweeter than they prefer -- a couple said they would cut back on the amount of sugar used and omit the step of rolling it in turbinado sugar -- everyone praised the orange flavor that comes from zest and juice. One judge suggested using dark chocolate chips in the mix.
Cranberry crunch cookies
Makes 3 dozen
1/2 cup unsalted butter
1 1/4 cups firmly packed dark brown sugar
1 egg
1 1/4 teaspoons milk
1 1/2 teaspoons vanilla extract
1 1/2 teaspoons fresh orange zest
1 1/2 teaspoons fresh orange juice
1 1/4 cups sweetened dried cranberries
1 cup finely ground graham crackers
1 cup toasted slivered almonds
1 cup old-fashioned oats
3/4 cup white chocolate morsels
3/4 cup all-purpose flour
3/4 teaspoon cinnamon
1/2 teaspoon baking soda
1/4 teaspoon salt
1/2 cup turbinado sugar
1. Preheat oven to 350 degrees. Cream together butter and dark brown sugar until light and fluffy.
2. In a separate bowl, mix together egg, milk, vanilla extract, orange zest and orange juice. Whisk until combined.
3. Add wet ingredients to the creamed butter and sugar. Mix well until smooth.
4. In a separate bowl, mix together cranberries, graham crackers, almonds, oats, white chocolate morsels, flour, cinnamon, baking soda and salt. Using a spatula, fold together until all ingredients are evenly mixed.
5. Slowly add the dry ingredients to the combined wet ingredients. Mix until evenly combined.
6. Shape cookie dough into balls using approximately 2 tablespoonfuls of cookie batter.
7. Pour turbinado sugar in a bowl or large plate. Roll each dough ball in the sugar to coat. Place 2 inches apart on silpat or parchment paper-lined cookie sheet. Lightly flatten each dough ball prior to cooking.
8. Bake for 10 to 12 minutes, or until golden brown. Let cool for 2 minutes, then place on cooling racks.
Nutritional analysis per cookie: 143 calories, 7 grams fat, 19 grams carbohydrates, 2 grams protein, 13 milligrams cholesterol, 59 milligrams sodium, 1 gram dietary fiber, 41 percent of calories from fat.
— Tarra Knight, Benbrook
Pecan tassies
Bob Horney, Fort Worth
Horney came by his baking genes honestly.
"I come from a long line of bakers dating back to the 1800s," says Horney, who shared with us a photo of the vintage Horney Bakery Wagon. "I'm the chief cook in our family, and cooking for my family and friends is my passion."
His pecan tassies and cheesecakes are always in demand, he says. His contest recipe was passed down by his mother-in-law, and he is known to make them every three to four months. Retired from the Air Force, Horney says he is his wife's "stay-at-home house boy," and that he loves to smoke and grill food and to make his own barbecue sauce.
What the judges said: Pat Laster, the 2011 contest winner, tested this recipe. It was easy to follow and came together almost exactly like a pecan pie does. One judge suggested adding a bit of bourbon to the recipe to make it even more holiday-ready. It is a good party recipe to make, especially for a buffet dinner.
Pecan tassies
Makes 48 small tarts
8 ounces cream cheese
2 sticks butter (1 cup)
1/2 teaspoon salt
2 1/2 cups flour
2 eggs, beaten
2/3 cup sugar
2/3 cup white corn syrup
1 tablespoon melted butter
Dash of salt
1/2 teaspoon vanilla
1/2 cup chopped pecans
1. Make crust: Preheat oven to 400 degrees. Soften cream cheese and butter at room temperature. Add salt and flour; mix to a soft dough. (Dough may be refrigerated for a few days until ready to use.)
2. Divide dough into 48 small balls and flatten each with palms of hands. Place into mini muffin pans, shaping into mini crusts.
3. Make filling: Mix all ingredients in order given. Put 1 teaspoon filling into each tassie crust. Bake at 400 degrees for 15 minutes.
4. Reduce heat to 350 degrees and bake an additional 10 minutes. Let tassies cool 10 minutes before removing from pans.
Nutritional analysis per tart: 111 calories, 7 grams fat, 12 grams carbohydrates, 1 gram protein, 25 milligrams cholesterol, 92 milligrams sodium, trace dietary fiber, 54 percent of calories from fat.
— Bob Horney, Fort Worth


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Architecture in various cities across the country.
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"It's a human rights violation plain and simple," Secretary Hilary Clinton said during her remarks at the International Day of Zero Tolerance to Female Genital Mutilation event at the Department of State this afternoon. The statement is spot on. As Clinton addressed, often times people categorize things that happen to women as "women's problems," "private matters," or "not of America's concern." However, there are broader implications. The discussion got me wondering. If an individual male or female does not have the right to not have their government or religious officials describe the fate of their genitalia, something so intimately connected to the person, then what do we really have control of? This is forced slavery of the body as well as the mind. For so many people believe this is a cultural norm, and "just the way it is in Africa." Clinton did a remarkable job of pointing out how this is not just an African problem. Correspondence was read from the middle east that pleaded, "please don't forget about us in the middle east!" The subordination of women occurs in many different forms all over the world. FGM is one of them that effects more women than we think. A victim of FGM in attendance asserted that an estimated 3 million girls in Kenya alone are at risk of becoming victims of FGM. That alone is astounding. We need to educate the world that this is a world-wide issue that needs more than speaking out. Dialogue, conversations, and education were key themes of the event. Conversations among couples through pre-marital and marital counseling, dialogue with insiders as well as outsiders, and educating men and religious leaders how there is in fact no religious basis in the Qran or elsewhere for FGM are all examples cited to advance the end of FGM. So far, tactics such as these have been successful in 5,002 villages in Senegal abandoning the practice of FGM. Men, women, religious leaders, and the community as a whole are necessary to effectively advocate for the end of FGM.
There were various implications such as the term cutting (preserving the girl's virginity for marriage) vs. mutilation(this does in fact harm the girls) debate, the religious context, and the reality of the fact young girls are being sent from America to have this procedure done abroad. One of the discussion points that really resonated with me was the declaration FGM as a human rights issue as panelist. International law may be the best platform to see any hope in obtaining across the board ending to FGM. There's something about those buzz words "human rights" that seem to bring folks to attention. By making this a human rights issue as opposed to "not our problem" maybe we can begin to actually hold people accountable. While this has even broader implications in that it could damage our relations as States with one another, but at some point more accountability must be had at the loss of the very basic right in being in control of one's own personhood that these victims are enduring.


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Two years ago, people had a lot to say about what Mount Holly could be. Today, there�s more talk about what the small town has become.
Two years ago, people had a lot to say about what Mount Holly could be. Today, there�s more talk about what the small town has become.
A country store. A Christmas shop. Unique gifts. Boutiques. A farm-to-table restaurant that joined the small town�s booming dining scene in recent months.
Timing and determination, both from established business owners and first-time merchants, sparked the renaissance Mount Holly has enjoyed in recent years.
Among the driving forces behind the town and its success is Gaston County�s Eden Group.
The investment firm made a bold move in 2010 when it renovated nearly an entire block of downtown�s Main Street.
Now the block is home to Time Flies Country Store, The Farmers Fork and a dance studio that held onto its location through the renovation.
Two women�s clothing stores launched nearby in the last year.
Elsewhere in downtown are the bakery, three more restaurants and a specialty shop focusing on vintage and vintage-looking furniture and other d�cor.
�We have seen great things come to pass in 2012 in many communities, especially in the Mount Holly area,� says Preston Wilson, a member of the Belmont-based Eden Group.
He is a partner in the new Farmers Fork restaurant. It took the place of Backwoods when that eatery closed after less than a year in town.
And members of The Eden Group are always trying to develop new business relationships, asking questions and looking for insight into what investors hope to create. Members also work to coach and support other business owners.
But Wilson deflects the credit for Mount Holly�s revitalization, saying teamwork among the town�s entrepreneurial community is the real reason for downtown�s success.
�A huge leap for the downtown has been all of the new and old business leaders coming together on a regular basis to rub shoulders and determine how they can work together to show support and promote business as a whole,� says Wilson.
He and his wife, Somer, own William Henry Salon with its Mount Holly as well as Belmont location, and Wilson believes the time is right for Mount Holly.
Allison Jones agrees. In June she opened She Boutique on North Main in Mount Holly. Supply, she says, is following demand.
She sees many of the town�s residents moving there to get away from nearby Charlotte�s traffic and other big-city hassles. And she notices Gaston County residents making Mount Holly home in order to get closer to Charlotte.
�Then, when you come to Mount Holly you find the little diamond in the rough that it actually is,� she says.
Wilson also points to the city�s work to improve landscaping, parking and visibility for downtown, as well as an incentive grant he credits for stimulating existing business and attracting entrepreneurs.
�That small city has a big mind for business growth,� Wilson says.


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NOTE: This is a two disc game, but it only counts as one disc against your rental plan.
Killer 7 is an anime-style action thriller featuring an unlikely hero who has seven split personalities. Harman Smith calls on his different personalities for each appropriate problem or enemy: clairvoyant Garcian, deadly Dan, invincible Mask, gang-kicking Coyote, life-stealing Kaede, keen Con, and knife-master Kevin. Up against the evil kingpin Kun Lan and his legions of minions, Harman will interchange between the different Smiths to deal out death and destruction to the wicked. Before all of humanity is driven into madness by Kun Lan, use Harman's seven killers to save the world!
NOTE: Wi-Fi Compatible (Ad Hoc/Infrastructure).


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If the twentysomething guy from the mailroom, your waiter at Mozza and hipster music moguls all seem to be sporting the same haircut — trimmed buzz-cut short on the sides, left long on the top and swept back from the forehead — it's not your imagination. It's "Boardwalk Empire." Or, more precisely, it's a throwback haircut from Prohibition-era America, reintroduced in all its dapper disheveledness by Michael Pitt's James "Jimmy" Darmody character on the Martin Scorsese HBO series.
Darmody met with an untimely end on last month's Season 2 finale, but those who ply the tonsorial trade report that the show helped make the retro-flavored 'do the coif du jour among millennial males.
"It's been a popular cut for a good nine months to a year now," says J.P. Mastey, founder of the Baxter Finley Barber & Shop on La Cienega Boulevard. "It started getting popular here around the middle of the [show's] first season. A lot of guys will kind of know who the character is even if they don't know his name." But, Mastey says, "We know exactly who they're talking about."
Supercuts' senior artistic director Melanie Ash has noticed the same thing over the last year and a half. "Most places around the country, the style is slightly less exaggerated," Ash says. "And the more severe James Darmody look is one we're seeing stronger in our major metropolitan areas where there's a little more high fashion.... [Men in] Los Angeles, New York and Miami seem to prefer more of an extreme look, where it's much shorter through the sides and longer and more artsy on top."
The style perfectly suited Pitt's character — and for good reason, says the cut's creator, Francesca Paris, who is in charge of hair at "Boardwalk Empire." For the character of Jimmy Darmody, "I wanted to create something that was a little edgy, sexy and a powerful look, and when I was researching men's hairstyles of the day, I noticed that the popular style was shorter on the sides and longer on the top," Paris said. "I wanted him to have a James Cagney-esque look about him. But Michael [Pitt] has a natural boyish quality to his look and his hair is naturally wavy, and wavy hair tends to project a softer demeanor. So I immediately knew I'd have to straighten his hair to toughen his image."
Mastey and Ash give the show — and Pitt's character — props for bringing the style to the public consciousness, but they, and other industry observers, say there are also other factors at work. One is the current pop culture embrace of all things 1920s and '30s, as exemplified in films such as "The Artist" and "Hugo" and fashion for spring.
Another is simply where men happen to be in the pendulum swing of personal grooming. "I think part of the appeal is that for the last couple of years we've really been seeing a trend toward longer lengths and a little more of a scruffier look," Ash says. "And this is a very tailored, exact cut. It's very clean and sharp so it's a nice change."
It's also a haircut that can cover all the bases. "It's slightly risky and aggressive-looking to cut it so short on the sides," Mastey says. "It's not exactly military, it's not exactly punk, but it's somewhere in between. You could put on a suit and tie and still pull it off. If my banker looked like that I wouldn't be taken aback by it."
Angel Gonzalez, master barber at the Art of Shaving flagship in Beverly Hills, points out that it's also popular because, with a minimum of effort, the hairdo can do double duty. "During the day you can get a debonair, sophisticated look by using a little bit of pomade," he said. "And at night, you can wash out the pomade and put in a little bit of matte texturizer to get a more rocker look."
That versatility conjures up images of the cut's shirttail cousin, the "business up front and party in the back" mullet, which was essentially a variation on the same silhouette that didn't cut as close on the sides, was full on the top and once past the ears cascaded down the back of the neck. But, where the mullet falls flat by its insistence on having it both ways, the Darmody (also referred to as an undercut) seems to succeed, in a gentlemanly way, at compromise.
It's not a coif every guy can pull off. "You've got to have the head shape and hairline for that [cut]," Mastey says. "If your hair is receding it's not the same look and you won't be able to slick it back the way [Pitt] does."
When twentysomething Kim Jong Un stepped into the limelight as North Korea's ruler a few days before the new year, it was hard not to notice his haircut: The sides were clipped short and the longer hair on top was slicked back a bit, and according to published reports, the barbershops of Pyongyang are abuzz with requests for what the North Koreans are calling the "youth" or "ambition" hairstyle.
Then again, perhaps they're all just fans of "Boardwalk Empire."


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text:
YA Set a Lexile Range BR-290L Small Box
To purchase this item, you must first login or register for a new account.
Catalog Number: #6009366
Format: Paperback
No other formats available
Special Formats: High Low
Publisher: Saddleback Publishing
Copyright Date: 2016
Edition Date: 2016
Availability: Available
Language: English
Reading Level: 1.0
Interest Level: 7-12
Theme: Hi-Lo, Collections Small Box Includes: 31 books (1 each of 31 titles) Hi-Lo Classroom Libraries: The more access students have to books, the better readers they will become. Lure them in with these Lexile-leveled paperback books that appeal to all readers. Students will discover many genres at accessible Lexile levels and expand their knowledge beyond the typical curriculum. Interest Level: Young Adult. Reading Level: 0.5 to 2.6. Lexile Level: BR to 290L.


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Here are the results of the RecombineIt mode. In this mode our server combines fragments with high predicted accuracy to build new hybrid models with accuracy improved compared to the starting models. Usually, over 100 millions possible combinations of fragments are tested, then 100 final models are built by the MODELLER program.
The models presented here are ordered according to the ProQ2 global score. Rank models by: MQAPcomb MQAPmulti MQAPsingle MetaMQAP GOAP DFIRE .
The number of the best models presented here is 10. Display different number of models: 5 20 50 .
The local model quality along the sequence is based on the MQAPcomb local score. Choose another score of local model quality: MetaMQAP MQAPmulti ProQ2 MQAPsingle
Here, you can find PREDICTED secondary structure, solvent accessibility and protein order. The predictions were performed for the submitted target sequence.
This section presents the Quality Assessment of the hybrid models created by our recombination algorithm (RecombineIt) and the 5 highest scored models by MQAPmulti from those submitted by you. These models are ordered according to the ProQ2 global score. The top model is the one with the highest predicted global accuracy.
Also the local model accuracy, as the MQAPcomb score, is presented as a heat map. The colors correspond to the local error expressed in Angstrom.
Colors are in the range from BLUE: 0 Angstroms to RED: 8 Angstroms and more.
The RecombineIt algorithm has sampled several milions of possible combinations of the fragments derived from your input models.
For the 100 most promissing combinations, the MODELLER program created models of the target protein.
Here, we present these models
composition. Every fragment is named according to the initial models it comes from.
Copyright - Genesilico -
All rights reserved 1.2


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Here's a splendid presentation on the significance of the venerable Ford Model T, which remains on the all-time Top 10 models sold list.
This car was remarkably well-built and capable. From 4:29, watch it how it deftly handles fording a river, deep snow, muddy roads with deep ruts, and steep downgrades - how many SUVs today can perform as solidly?!


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Rekindling the Movement
Labor's Quest for Relevance in the 21st Century
Edited by Lowell Turner, Harry C. Katz, Richard W. Hurd
From gloomy times in the 1980s, the American labor movement has returned to apparent prominence through the efforts of a new generation of energetic and progressive leaders. A distinguished group of authors examines this resurgence and the potential of American unions with sympathetic yet critical eyes. Experts from a wide variety of disciplines—industrial relations, political science, economics, and sociology—identify the central developments, analyze the strengths and weaknesses of the new initiatives, and assess the progress made and the prospects for the future. Though all agree on the importance of unions, their opinions of the success of current renewal efforts diverge greatly.
The interdisciplinary and comparative approach of Rekindling the Movement is both challenging and enlightening. Rather than merely trumpeting pet opinions, contributors provide hard evidence and causal analysis, grounded in realistic perspectives, to back up suggestions for the improvement of the new labor movement. Their straightforward observations about what is and is not possible, what does and does not work, will be of great practical value for policymakers and union leaders.


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Blog Archives for tag Diwali recipes
Cashew Burfee| Mundhiri burfee| Kaju Katli | Diwali Sweets
Cashew Nut Burfee | Mundhiri burfee | Kaju Katli | Diwali Sweets I never thought preparing Kaju Katli will be THIS INSTANT!!!!! Cashew+Sugar with some 4 minutes stirring AND a little patience yields wonderful cakes of Cashew burfi! I won't be ashamed to confess the fact that I'm a foodie (uh, the word "foodie" won't be right. To be precise it is "thinnipandaaram" in Tamil language ). I'm the exact opposite to my mom when it comes to eating habits. May be I should inquire my grandmother or my periyamma about the eating habits of my mom when she was my age. Before my marriage, we were a family of six. So it's mandatory to hide all the snacks, sweets and biscuits from the four imps somewhere in the kitchen. I, being an active participant in the kitchen right from my childhood <batting my eye lashes> I know… Continue reading »


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St. Theodore of Rostov
Saints Theodore and Paul of Rostov founded a monastery at the River Ust, not far from Rostov, in honor of the holy Martyrs Boris and Gleb (May 2). Saint Theodore (November 28) first came to the site of the future monastery from the Novgorod region. Saint Paul came three years later for ascetic struggles.
Saint Sergius of Radonezh (September 25 and July 5) came to Rostov, his native region, in 1363. Learning of this, Saints Theodore and Paul came to the great ascetic for spiritual counsel. Saint Sergius visited their wilderness monastery and blessed them to build a church there named for the holy Passion-Bearers Boris and Gleb. Already during the construction of this first church, monks began gathering around the ascetics. The igumen, Saint Theodore, joyfully accepted all who came. Soon a second temple was built in honor of the Annunciation of the Theotokos.
Setting the Borisoglebsk monastery in order, Saint Theodore entrusted its direction to Saint Paul. Then he himself took several disciples and withdrew into the Vologda forest. Here at White Lake, near to the confluence of the River Kouzha into it, he founded a monastery and lived an ascetic life for several years. He built a church dedicated to Saint Nicholas, set the monastery in order, and appointed an igumen for it.
Having received a revelation about his impending death, he returned to the Boris and Gleb monastery, where he died on October 22, 1409. Saint Paul directed the two monasteries for a certain while, then he also died at the Monastery of Saints Boris and Gleb.


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SYRACUSE, N.Y. -- A Syracuse street gang member who was the driver in a drive-by fatal shooting of a star athlete was sentenced today to 20 years in prison.
U.S. District Judge Norman Mordue imposed the sentence on Habakkuk Nickens, 28, who pleaded guilty last year for his role in the V-NOT gang, which used violence to control its drug-trafficking business on the city's south side.
Under federal sentencing guidelines, Mordue could have sentenced Nickens to more than 30 years in prison. But the judge cited the work that Nickens did in the community to try to turn teens away from violence and gangs after Nickens distanced himself from the V-NOT gang.
Nickens founded Help Breakdown Silence in 2011 and held community events aimed at putting young people on the right path, according to court papers filed by his lawyer, William Sullivan.
In January 2012, the group gave away hats and gloves to children at "The Man in the Mirror Event." It included skits aimed at discouraging violence and drug use. One skit was entitled "Death Become Us," according to a flier that Sullivan filed with the court.
Federal prosecutors have said Nickens formed the non-profit group only as an attempt to prepare for his defense to the racketeering charges.
Mordue said he received 31 letters from people, many of them jail inmates, praising Nickens for his spiritual guidance. Nickens formed a bible study group at the Cayuga County Jail, Sullivan wrote in court papers.
Nickens wrote two books in jail that he hopes to publish someday, Sullivan wrote. One was "Book of Habakkuk," which is the story of his life "with Bible references which illustrate how to transition to a better life," the court papers said. The other was a children's book with parables, Sullivan wrote.
Nickens admitted he was the driver in the Nov. 26, 2010, drive-by fatal shooting of Kihary Blue. Nickens pulled up alongside a a car known to be used by rival Bricktown gang members on Interstate-81 and V-NOT leader Kahari Smith opened fire.
Blue was not a member of a street gang, but was with four Bricktown gang members in the car, police said.
Blue, 19, was a star football and basketball player at Henninger High School before he graduated in 2009.
Two days after that shooting, Bricktown member Saquan Evans targeted the wrong gang for retaliation. He fired into the parked van of 110 Gang member Rashaad Walker Sr., killing his toddler son, Rashaad Walker Jr., who was in a car seat.
The gang members were arrested in May 2012 by the Syracuse Gang Violence Task Force.
New York Gang Investigators Association 2019 NYGIA, P.O. Box 794, Yonkers, NY 10703


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CINEMA SOUND OFF with Lynn Rush and KM Wilsher
Welcome to Cinema Sound Off. We love movies!
My good friend and extraordinary writer, Lynn Rush
--and me, KM Wilsher-- visit the movies and we'll be sharing our reviews with you every
second Tuesday of the month.
IMDB SYNOPSIS: John is an extraordinary teen, masking his true identity and passing as a typical high school student to elude a deadly enemy seeking to destroy him. Three like him have already been killed ... he is Number Four.
KM's Review:
Okay, Paranormal fans, here's the scoop. This production was Killer with a capital K. (Do they say "killer" anymore? Well, Sik, Phat, you get the idea) Move over Avatar, Twilight (Okay, if you know me, I didn't like either of those movies anyway LOL)
Story. A+ The plot was intriguing and they wove the back story in without labor. Tid bits here and there that never took you out of the story.
Characters were dimensional.
Alex Pettyfer ... John
(The main character. Cute. 12, but cute. Alone John would have been just all right, but the following supporting characters make him 'out of this world.' * Warning, bad pun LOL)
Timothy Olyphant ... Henri
(John's protector. Wanted more from this character. I liked his cryptic warrior-ness, his protective fatherly-ness)
Teresa Palmer ... Number 6
(Okay, stopping here. This chick was one of the best kick-butt-chick characters ever!! Her 'gifts' were amazing, her style was cool, smooth! The writers, the production, the acting for Number 6? Impeccable!)
Dianna Agron ... Sarah
(A lead female character with some depth. Sarah used to be the cool, stuck up chick, but fell from the 'in' crowd. Now she's a artsy loner.)
Callan McAuliffe ... Sam
(At the top of my list for geek characters! And I love my geeks. This guy is just plain fun!)
Special effects. A+ Transformers has nothing on I am Number Four. I am kinda speechless.Even the big, slimy creatures kept my attention!
Lack of cheesiness. B- I will say there was an element or two of cheesy with the villains, But cheesy in IAN4 is nothing like the mom or that gross little dog in Transformers, or the drawn-out-bubble-gum emo of Twilight.
There were some parts that left me wanting more. Like more of Timothy Olyphant's character Henri, but that's probably because I am 40 and the average age of this audience is probably, what 17?
I say: I am Number Four --- bring on Number 5! I am off to buy the book which is the first of a proposed 6 book series click here to read about it.
KM's rating:
5 tickets. A must see. Buy a ticket for everyone.
Top rating for a great flik! This is up there in my fav's of all time!!
What do you say? Have you seen it?
Now, come with me and Catch the Rush. . .at http://www.lynnrush.com/ to see what Lynn Rush has to say.


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Getting Organized: Paid Search, User Intent & The Search Funnel
There is no shortage of literature covering:
- How to organize a paid search program to reflect your site map and product offerings
- How to maximize quality score
- How to categorize queries by user intent (informational, navigational, transactional)
Yet, I have not found any literature addressing how to put those three concepts together.
In a world where more and more campaign management solutions allow search marketers to allocate revenue across impressions and clicks involved in a conversion, it makes sense to organize a paid search program to fully leverage attribution modeling.
With the right structure, you can fully measure the interaction between various sections of a website, as well as the interaction between informational, navigational, and transactional queries; as well as branded and non branded keywords to get a good understanding of consumer behavior and brand awareness.
Taking a step back, user intent can be broken into three categories:
- Informational queries look for a specific fact or topic, and account for roughly 80% of all search queries
- Navigational queries involve locating a specific website, and account for roughly 10% of all search queries
- Transactional queries look for information related to buying a specific product or service and also account for roughly 10% of all search queries
More details about user intent can be found in "Determining the informational, navigational, and transactional intent of Web queries" by Bernard J. Jansen, Danielle L. Booth, and Amanda Spink.
For the purposes of this article, let's break down a site map into three levels (there could fewer or more levels, but the logic remains the same):
- Category: for instance "office supplies" and "breakroom supplies" are category-level keywords.
- Sub-Category: for instance "binders" and "clipboards" are sub-category keywords within the "office supplies" category.
- Product: for instance "ideastream storage clipboard" is a product-level keyword within the "clipboards" sub-category
It makes sense to differentiate Brand vs. Non-Brand for several reasons: to maximize your impression share, monitor specific KPIs, implement a specific bidding strategy, use sitelink ad extensions, etc…
As a result, with the opportunity to build a paid search program from scratch based on current knowledge and tracking tools it would make sense to organize your paid search campaigns into all possible combinations of site map levels and brand types.
There are 18 campaign types:
- Non-Brand | Category | Informational
- Non-Brand | Category | Navigational
- Non-Brand | Category | Transactional
- Non-Brand | Sub-Category | Informational
- Non-Brand | Sub-Category | Navigational
- Non-Brand | Sub-Category | Transactional
- Non-Brand | Product | Informational
- Non-Brand | Product | Navigational
- Non-Brand | Product | Transactional
- Brand | Category | Informational
- Brand | Category | Navigational
- Brand | Category | Transactional
- Brand | Sub-Category | Informational
- Brand | Sub-Category | Navigational
- Brand | Sub-Category | Transactional
- Brand | Product | Informational
- Brand | Product | Navigational
- Brand | Product | Transactional
Why such a complex structure? What are the benefits of such a structure?
The above structure is pretty self-explanatory – you can guess where a given keyword should reside by answering three simple questions: Does it contain a brand term? Does it contain a category or sub-category or product name? Does it contain an informational or navigational or transactional term?
Quality Score Optimization
You can write more specific ad copy based on user intent. It is a valid test to rotate informational ad copy for informational searches, and so on. It can only help the CTR and the Quality Score – while it might hurt the conversion rate. The right balance can be determined via a proper A/B testing procedure.
Regardless, this structure should help determine relevant keywords/ad copy combinations, landing pages at every stage of the search process/buying cycle.
Search Funnel Analysis
A clear structure helps effectively measure all interaction at the campaign level – making it much easier for all major tracking solutions to provide granular insights.
More specifically, we expect informational searches – where most of the search volume sits – to be entry points in the conversion funnel, while navigational and transactional searches are more likely to convert.
Whatever you are expecting or assuming, this logic will help measure what is actually happening in your account.
Budget Allocation & Impression Share Optimization
A clean structure makes it easy to ensure brand campaigns have unlimited budgets and a high impression share – or at least a high exact match impression share, see this article for more information about impression share data.
Also, you can temporarily limit the daily budgets or even pause "Non-Brand | Informational" campaigns if your budget is limited, or if these campaigns are not meeting efficiency goals.
Site Link Ad Extensions
Relevant sitelink extensions can be built across all category and sub-category campaigns (not so much for product campaigns) based on top-selling products, top-rated products, current promotions, and so on.
This structure is theoretical and should be made more specific to every advertiser's strategy / website / product offering.
For example, you might want to break down this structure even further by platform (desktop, mobile, tablet), or by geo, or both. The point is that your paid search program should be organized in a systematic manner allowing clear and concise insight into the consumer buying cycle and allow easy optimization based on consumer behavior.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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Should the mural go back up?
Yes 90% (637)
No 10% (67)
704 total votes.
To read previous columns, go to utsandiego.com/staff/matthew-hall
How many of you can actually count the number of times you've driven to and from the San Diego International Airport and seen that iconic image of Charles Lindbergh?
I certainly can't. And now none of us can.
On Wednesday, for the first time in 15 years, motorists passing or pulling into the commuter terminal along North Harbor Drive won't look upon Lindbergh's likeness. It's gone, like an airplane after takeoff, removed to accommodate building maintenance. Only a dark blue shadow remains where two dozen aluminum panels were attached; that twilight hue is the color of the mural's background before it faded to pale blue.
Whether the panels were removed for good remains to be seen. Whether the panels were removed for better or for worse may depend on your view of the real Lindbergh.
Some people call him an anti-Semite and even a Nazi sympathizer for his arguments against intervention in World War II, but most people hail him as an American hero. He made the first nonstop flight from New York to Paris in 1927 in the Spirit of St. Louis, a plane built in San Diego.
Airport officials don't know how long it will take them to power wash, repair and paint the building's crumbling exterior, and they won't say if the Lindbergh mural will be replaced or even see the light of day again.
I expect San Diegans won't be shy about how the second-most famous Lindbergh disappearance makes them feel. Aghast? Angry? Nonplussed?
Beyond surprised at having it vanish, I don't know how to feel myself. So I'm not sure how San Diego will react.
This much I do know: It saddens the artists. It's just that 65-year-old John Whalen is more matter-of-fact about the mothballing than his 60-year-old wife, Jeanne.
"Nothing lasts forever," John Whalen told me Tuesday. "I was happy to have the opportunity to have a hit while it was up there. Hopefully at some point down the road here, after the new airport's been all put back together and they've got all the bells and whistles and everybody's standing with their chests puffed out, they'll think, 'Wow, there's a good wall for that old Lindbergh mural that we had,' and they'll put it up somewhere."
His wife added: "We're kind of interested in whether the community is ready to have it disappear. We're hoping it will go back up."
The couple made the roughly 40-foot tall Lindbergh mural out of an aluminum product called dibond and painted it with an acrylic paint that has retained its color well. As the painting assistant, Jeanne Whalen painted most of the body and flight suit. Her husband did the rest. They named it "Lucky/Spirit."
While the image is one of San Diego's most recognizable landmarks, only the most observant among us would know that the larger-than-life Lindbergh mural lacked feet. And only the Whalens and their confidants could say whose arm was really held aloft for imitation during the making of the mural. (Their son's.) Or whose hand held the model Spirit of St. Louis that John Whalen re-created in 1997. (Jeanne Whalen's.)
Beside family, I wondered, what was Whalen's inspiration for the piece?
His reply was direct but held many words, as if each was a passenger flying toward something. His inspiration? Inspiration itself.
"When (Lindbergh) was a kid, he probably had thoughts of model planes and how it would be fun to fly for a living," Whalen said. "When I was a kid, my total ambition in life was to become an Indian and to live in the woods and to shoot deer with my bow and arrow. And so from the time I was maybe 6 years old to about the time I was maybe 10 years old, I did nothing but drawings of Indians. ... My mom finally told me, 'You can't be an Indian. You have to be born an Indian.'
"When you're a kid, you have all these ideas and I was just trying to put myself in the same kind of space that Charles Lindbergh may have been in at the time."
The Whalens are responsible for another mural everyone in San Diego has driven by. It's called "Providing the Feast" and adorns the UFCW union building visible from Interstate 8. You'd probably recognize the mural by its most prominent feature: the meat cutter.
The Whalens received awards for both it and the Lindbergh mural in the late 1990s. They've talked about those honors in the past tense for years. Now, they'll talk about one of the murals in the past tense, too.
It will cost about $20,000 to remove and conserve "Lucky/Spirit," but replacing it could cost between $150,000 and $300,000, Constance White, the airport's arts program manager, told me Tuesday.
After about three hours of toil, all the panels were taken down, packed carefully and prepared for transport to Los Angeles for cleaning and care. Later, they'll be stored in San Diego. They won't be sold or given away, White said, but their fate beyond that is as much a mystery now as whether Lindbergh would complete his historic flight then.
"If there is an opportunity to find a place for it here, we will be looking for it," she said.
Maybe so. But it speaks volumes that the mural already seems a memory and a place hasn't been identified. That's a silence no plane could drown out.
Recent columns by Matthew T. Hall


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O.C. crash kills 5 teens, Authorities say five people killed in a fiery Southern California crash that split a car in half were teenagers from the Irvine area.
Sheriff's officials tell the Orange County Register (http://bit.ly/117ODqN) the names of the teens killed in the Newport Beach wreck were expected to be released Tuesday.
Newport Beach police spokeswoman Kathy Lowe says the Infiniti sedan they were in veered off a road Monday evening and hit a tree. The vehicle split in half and caught fire.
Lowe says four people were ejected from the car and died immediately. A fifth was partially ejected and was later declared dead at a hospital.
The cause of the crash wasn't immediately clear.
No other vehicles were involved.
O.C. crash kills 5 teens news via huffingtonpost Tolong Share ya ^^