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Wednesday, November 2, 2011
Updated: Mayfield Arrest - Wednesday TV/Media Notes
Here are some TV and media notes that have come through the mailbox this week:
Update: Big media story breaking Wednesday. Former driver Jeremy Mayfield has been arrested for possession of methamphetamine. Authorities went to Mayfield's house with a warrant to look for stolen property. During the search, they found the meth. Lots of online stories already published, it will be interesting to see how ESPN and SPEED report it.
NASCAR is trying a new approach to the Sprint Cup Series banquet. Reba McEntire will be the official host and also the featured performer. Reba's son, Shelby, is teaming up with Roush Racing to co-drive a Grand-Am entry in 2012. Reba has appeared at other NASCAR races to sing the national anthem and is reportedly a fan of the sport.
The wild action at Martinsville seems to have reaped one benefit for the sport. The Sunday race got a 3.6 cable household rating which puts the race over 5 million total viewers. Last year, with the sport in a mess, the race on ESPN got a 2.8 rating. This is a substantial increase at a critical time.
The hot news that perhaps David Reutimann was out and Mark Martin was in at MWR for 2012 came in a little late for the ESPN folks at NASCAR Now. I was told the Tuesday show was recorded earlier in the day, several hours before the 3PM air time. Over at SPEED, Bob Dillner came to the RaceHub studio and updated the news.
Our friend Phil Allaway over at Frontstretch.com took on several issues about the ESPN telecast. Here are some excerpts:
"One of the biggest stories that came out of Sunday's race was the fact that Travis Kvapil's jackman, Sean Irvan, was hit on pit road during a stop by Mark Martin. Irvan suffered a concussion. However, based on ESPN's coverage, I had no clue that this injury had occurred. I didn't learn about it until after the race had already finished."
"Look, I know that Kvapil's No. 38 team would almost never fall within the top-24 rule that Shannon Spake so eloquently described to me back in 2009. However, when something such as what happened to Irvan occurs, that is an extenuating circumstance, as far as I'm concerned. The script must be broken and the incident reported on. It is your duty to do so. Maybe ESPN doesn't have any video that shows what happened. I don't care. If you don't have any video, tell the audience that you don't have video, but still bring up what happened. Tell the viewers what went down, and provide updates. I'd like an explanation as to why a story such as this one was missed on the telecast."
Phil brings up a great point. Once again, an important story that ESPN was certainly aware of was not reported by choice. It made little sense to NASCAR fans.
The Sprint Cup Series race from Martinsville will re-air on SPEED at noon ET Wednesday in a three hour timeslot. NASCAR Now will be at 3PM on ESPN2 and RaceHub will be at 6PM on SPEED.
It's a tripleheader weekend, so the SPEED gang with Rick Allen, Phil Parsons and Michael Waltrip will call the truck race on Friday night from the Texas Motor Speedway. Marty Reid will team with Dale Jarrett and Andy Petree for the Nationwide Series race on ESPN2 Saturday. Jarrett and Petree return with Allen Bestwick for the big Sprint Cup Series race on ESPN Sunday.
The DirecTV deal with FOX being done has resulted in very little information being released to the public or the media. As usual, both sides seem to have given in a bit to get the job done. DirecTV gets a broad renewal of many FOX TV properties, including the FOX News Channel and the local TV stations. FOX most certainly got a higher price for those properties from DirecTV. We will keep an eye on whether or not those costs are going to be passed along to DirecTV subscribers soon.
The latest update on Rick and Linda Hendrick is that they are back in North Carolina after the plane crash in Key West. Mr. Hendrick has a broken collarbone and rib. His wife has bumps and bruises. Both pilots, who work for Hendrick Motorsports, also returned to Concord, NC. There has been no explanation for the brake failure on landing. Jimmie Johnson, co-owner of the plane, said that is the jet he and his family fly regularly on to and from the races. Both NASCAR TV news shows did a good job of keeping viewers updated on the story.
Update: Mike Massaro reported on NASCAR Now that after being evaluated in Charlotte, Rick Hendrick was found to have four broken ribs in addition to a broken collarbone. He was admitted to a Charlotte area hospital for observation and is expected to be released in a couple of days.
Some random TV notes: Matt Kenseth was at ESPN on Tuesday. These trips are a waste of time now that NASCAR Now airs at 3PM and has no repeat. Kenseth appeared for a liveshot on SportsCenter, but the exposure for all the effort did not make sense. The guest on PTI was Peter King from SI.com and Kenseth was not featured on any other talk show.
There have been no announcements from ESPN about the TV line-up for next season. Rusty Wallace is re-signed through the 2014 end of the current contract. Brad Daugherty and Carl Edwards are the two names in play. Edwards is reportedly joining ESPN to work the Nationwide Series races, what role Daugherty will play in 2012 has yet to be confirmed.
Trackside on SPEED will once again be Rutledge Wood, Kyle Petty, Jeff Hammond and Marianela Pereyra from Texas. SPEED has confirmed that this will be the line-up for the rest of the season. Pereyra's four show deal was recently extended through the season. No word on whether Trackside will return for 2012 just yet.
We will update this post if any other TV/media information comes along on Wednesday. In the meantime, please click the comments button to add your opinion on any of the topics mentioned above. Thank you for taking the time to stop by The Daly Planet.
37 comments:
- RPM said...
When Frank Caliendo hosted I thought it couldn't get any worse.
I was wrong.
- November 2, 2011 at 1:47 AM
- Anonymous said...
RPM, you know Reba will be a terrible host because???? Must be some crystal ball you've got there.
She's hosted the ACM awards at least twelve times (I checked.) Contrary to what people might think, you don't need to know the difference between tight & loose to introduce people and tell a few (usually bad) jokes (written by someone else.) Geeeeeeeeezzzzzzzz....
- November 2, 2011 at 8:43 AM
- Anonymous said...
I hate to think Carl might be one of the announcers for the Nationwide races. I am concerned that he will not be fair and will allow his prejudices to show. He has had a few ugly run-ins with some of the other drivers.
- November 2, 2011 at 9:16 AM
- AncientRacer said...
When I first glanced at the picture I thought it was Kathy Griffin, and while thatwas a shock I have to say upon reflection that even a Kathy Griffin would be better than Mr. Caliendo.
- November 2, 2011 at 9:45 AM
- MRM4 said...
I, too, never heard a thing about the pit road accident involving the crew member until the race was over. Since I switched over to catch from football a few times, I thought I had just missed it. Guess not. Total fail on the part of ESPN for not reporting that information.
- November 2, 2011 at 9:51 AM
- Anonymous said...
The increase in viewership for Martinsville certainly helped. The race placed #4 on the weekly cable rakings beaten by Monday Night Football, The Walking Dead on Sunday and, also Monday, WWE Wrestling. #5 was the Ohio/Wisconsin State game. That gave ESPN 3 out of the top 5 last week.
- November 2, 2011 at 10:04 AM
- Anonymous said...
When it comes to the Networks broadcasting a Nascar race, nothing surprises me. Certainly, the public should have been notified of an injured crewman regardless of how sketchy the details might have been. It would be great to have a roundtable with the Producers and Directors from the various Networks and get the opportunity to hear their approach for broadcsting a race. The TV viewers have to be foolish to believe that the Networks are being totally honest with the viewers. If we're lucky, we'll hear some honest opinions on a hot or open mic.
- November 2, 2011 at 10:06 AM
- Stick with the Biff said...
AR, Kathy woulda been funny...but soooo not right for this crowd, at least not that they'd want to admit! I like Caliendo as a comedian, but not as a host. They ought to just go back to having Joy or somebody do it instead of going the celebrity route...forget I said that, they'd probably put DW or Mikey in there...(shuddering...)
Reba has a lot of experience doing these things; she'll probably be okay. Heck, at least they didn't ask Kim Kardashian.
Anon 9:16...we haven't seen Eddie Haskell in a while. Not sure if it's fatherhood, but Carl seems to have grown up a little. But we'll see....gotta admit he manages to sound pretty smart behind that desk, probably because he's more relevant. But yes, still potentially biased.
- November 2, 2011 at 10:26 AM
- GinaV24 said...
Personally I like Reba and if she's a NASCAR fan that will be nice. I'm glad that at least they are trying another host - although the best banquet host isn't a celebrity - when Allen Bestwick did it, it ran smoothly and he wasn't trying to be "funny" unlike many of the comedians they've tried - who simply aren't funny.
I had read Phil's column yesterday and agree - ESPN should have updated the information about the pit crew member being injured. the way ESPN is acting makes me believe they don't really have any interest in pursuing NASCAR once the contract expires. It appears that they made their point by getting back into the sport and have run it far enough into the ground that they can walk away saying it's not a hot enough property for them.
Glad that Rick and his wife are back home again.
- November 2, 2011 at 10:42 AM
- Anonymous said...
I would like for someone to explain to me how NASCAR can keep their name when they go to fuel injection. The cars will no longer be stock cars. DUH!!!!!
- November 2, 2011 at 10:47 AM
- Anonymous said...
Ratings up, so much for the alleged bad coverage on ESPN. I guess America doesn't agree with most of you people.
- November 2, 2011 at 10:56 AM
- Daly Planet Editor said...
Anon, my column tonight will focus on the topic of sports TV ratings vs. poor TV production. Thanks for raising the topic.
- November 2, 2011 at 11:13 AM
- Anonymous said...
Thinking back to all the debates on this blog about Jeremy Mayfield... I really wonder how the dozens upon dozens of folks who insisted Brian France was unfairly persecuting an innocent man to exact some phantom personal vendetta will react to this news. Will they insist that Brian France planted the drugs at Mayfield's house?
If anything comes from this, I hope it at least clears up the ridiculous misconception everyone here seemed to have that you can't be a meth addict and have good teeth.
- November 2, 2011 at 11:14 AM
- Anonymous said...
Here is the thing about the pit-road incident... they would not have known the crew member had a concussion until after a CT scan would have been performed at a hospital. You can get a concussion in a rather unspectacular accident, and it is possible that the actual car contact and resulting injury didn't seem particularly significant visually, and thus wasn't reported. It would probably be some time before an concussion victim started reporting symptoms consistent with a more serious injury and need to be checked out. So, you can't fault ESPN if they had no idea there was any serious injury until much later. Or did they know at all? Did the team report the test results back to the track? Unlikely.
- November 2, 2011 at 11:17 AM
- Michael Stoffel said...
I guess because I love a conspiracy theory, I was believing Jeremy Mayfield....til today. What a waste of talent.
And Reba will be a great host for the banquet!
- November 2, 2011 at 11:39 AM
- Anonymous said...
espn have scanners for race control,drivers,and emergency personnel.they knew,it just wasn't a top twelve team.
- November 2, 2011 at 11:45 AM
- Sophia said...
Sad but not surprising about Jeremy.
Took Pete Rose what 18 yrs to admit he betted on baseball?
Denial and self delusion is a powerful thing. :(
- November 2, 2011 at 12:19 PM
- Daly Planet Editor said...
Anon, the guy was KO'ed on pit road and left the track in an ambulace!
- November 2, 2011 at 12:27 PM
- TerryG said...
Anonymous Anonymous said...
I would like for someone to explain to me how NASCAR can keep their name when they go to fuel injection. The cars will no longer be stock cars. DUH!!!!!
November 2, 2011 10:47 AM
Maybe you haven't bought a new car in a while, but you're hard pressed to find a new car that has a carburetor. They're all fuel injected anymore. And for that matter, the "stock cars" that NASCAR has been running for the past few years haven't been "stock" in any way, shape or form.
- November 2, 2011 at 12:34 PM
- KoHoSo said...
Anonymous 11:14...you bring up a good point. I was one of those that questioned NASCAR's motives and especially the way they handled the situation. Obviously, NASCAR had it right. Still, that just goes to show how little faith many have in the sport's leaders due to too many years of things such as secret fines, inconsistent rulings, knowing what happened with Tim Richmond, and a general perception that NASCAR no longer takes actions that put the fans first. That type of environment makes it much easier to consider the possibility of a conspiracy or to fall prey to those that put such a thing out there as a troll.
- November 2, 2011 at 12:56 PM
- Vicky D said...
Finally someone is standing up and saying something negative about ESPN's coverage of the pit road "incident". I'm sure Irvan wouldn't think of it like that but don't the viewers deserve the report anyway???? C'mon ESPN!
- November 2, 2011 at 2:54 PM
- GinaV24 said...
well there goes Mayfield's lawsuit!
- November 2, 2011 at 3:34 PM
- GinaV24 said...
Anon 10:47 -- my car has fuel injection already, doesn't yours?
there aren't many cars left that have carburetors - so the fuel injection will make the current car more stock like, not less.
Not that it makes me like this current ugly piece any better.
- November 2, 2011 at 3:43 PM
- AncientRacer said...
Shame about Mayfield. Meth is so destructive and seductive. I hope he can get past it though I have yet to see anyone I personally know shake it. Bad stuff.
I know this makes me sound like Debbie Downer, but it reflects my experience. But only mine.
- November 2, 2011 at 3:54 PM
- glenc1 said...
Fergie from BEP is one of them who beat the odds. Google it, some interesting tales. But from what I read, what AR says is very true--it's a particularly tough one to beat. Always a shame to see a guy who once had everything destroy himself.
- November 2, 2011 at 4:34 PM
- Jonathan said...
JD looking forward to your column tonight! Oh and for Mayfeild I have one word for him
- November 2, 2011 at 4:45 PM
- Roland said...
My first reaction when I saw the first tweet about Mayfield:
"Oh, I guess he was on meth then. Huh."
A lot of people are saying he threw away the opportunity of a lifetime. I agree completely. But he now has another major oppurtunity. He can either continue to lead the life he has chosen to live, or he can for lack of a better term "pull a Josh Hamilton". Either way he has some major issues that need help and I hope he gets the help he needs.
It was interesting to sorta people watch on twitter today. Watching all the Mayfield tweets come in. Some were joking about it, some were compassionate about him getting help. Interesting to see the media who choose to report news objectively and those who choose to report based on opinion. Different strokes for different folks I reckon.
Im just glad that this whole mess is somewhat over. Now Nascar can wash their hands of the situation and everybody can move on. The legal system will take care of Mayfield. Itll be interesting to watch.
- November 2, 2011 at 4:46 PM
- diane said...
Addiction is a horrible thing. I do know one person who beat meth but it was after she was in the hospital near death.
Sorry to hear that Mayfield, or anyone is caught up in it.
- November 2, 2011 at 4:51 PM
- Anonymous said...
"Thinking back to all the debates on this blog about Jeremy Mayfield... I really wonder how the dozens upon dozens of folks who insisted Brian France was unfairly persecuting an innocent man to exact some phantom personal vendetta will react to this news. Will they insist that Brian France planted the drugs at Mayfield's house?"
@Anon. Its clear Mayfield was lying. But doesn't it show the reputation Brian France and NASCAR have produced for themselves over years of secret fines and other things. The fact that this Mayfield's allegations could stick with anybody shows NASCAR has a poor reputation of honesty, somewhat of their own doing.
Personally, I am glad to finally know a resolution and at least some truth to the story.
- November 2, 2011 at 7:27 PM
- Buschseries61 said...
What a week of NASCAR news! The chaos didn't stay in Martinsville.
I was one of the people that originally supported Jeremy against NASCAR. Everyone is innocent until proven guilty. Now it's clear he's made some horrible choices and he needs to get some help.
- November 2, 2011 at 7:59 PM
- PammH said...
I was totally shocked that RH did not even address the JM situation until the end of the show! Sucky news for sure..thank goodness for twitter.
- November 2, 2011 at 8:40 PM
- Anonymous said...
Per Mayfield - maybe he was just on scripts and cleaned up.
False positives are very easy these days, particularly with the sensitivity of tests and increasing similarity between compounds licit and not.
Not that they're comparable in a spectrometer, I'm sure, but Celexa has a similar effect as marijuana in rat brain receptors.
Something to think about when it comes to metabolites and tests for them...
Do I think he was clean? Very unlikely, statistically speaking. But addicts can get clean and then relapse after major events. Maybe he fell off the wagon.
Fact is, we don't know for sure. So I'll give him that much.
Far as "stock" goes - Nascar, McLaren et al are correct in stating that it's closer with EFI of any kind than a carburetor under the hood.
Low-budget, pile of junk late 80's Ford LTD (and I think..) Merc Zephyr had throttle bodies.
But regardless, it is a pointless distinction to make in this case.
People don't commute to work in tube-chassis anything, with no interior, no other seats, hood pins, tinfoil sheet metal, etc, etc.
Not off the lot. Not like the days of yore. And other series have somewhat, haltingly cropped up to replace that aspect of early Nascar.
I think it will hurt a lot of smaller teams, but so did the COT revisions in Cup and NW both.
Cars haven't been stock for ages, haven't always been pretty (that jellybean front end is atrocious, IMO - if you go back and look at it, like a kid smashed a car with his fist) and we ain't driving souped up Fords with rumble seats or 57 Chevy's or Plymouth Superbirds.
Where is Plymouth, Olds, Pontiac? Times change. It's worth giving change a chance, and being critical of losses in common sense, excellence, engineering, and so forth. Also, keep it simple, stupid!
But to apply that to a fuel delivery change is like demanding more stagecoach races.
Long rant, not directed at anyone but the issues raised. Whew.
- November 2, 2011 at 9:42 PM
- Anonymous said...
One more thing about Mayfield that I totally missed - and apologies for that, no edit function:
Regardless of his guilt or personal situation, I do applaud him wholeheartedly for filing that suit.
One major complaint from any fan has been the lack of transparency in Nascar. It seems (At least I kinda remember it as being) that when it comes to drug testing, drivers get the short end of the stick.
A caveat to this is HIPAA rules regarding disclosures, but it does not prevent the governing authority from making available a clear, legally binding (to drivers) and explanatory (to everyone) ruleset for what is, is not allowed, etc.
Too many things are left up to the woeful actions-against-what-we-wants-so-shaddap! rule.
Don't expect that to change until the day potentially comes that they lose revenue because of it. Not a situation where you can start up Occupy 'Dega or something. :)
But kudos to Mayfield. He went down, but made some important waves. Shame they were so easily forgotten.
- November 2, 2011 at 9:57 PM
- AveryNH said...
It's a shame there are more Jeremy Mayfield's than Shane Hmiel's in the world. I held out hope that NASCAR had messed up in banning an innocent driver. Unfortunately the allegations were true and he never unlike Hmiel tried to curb his habit. I'm sure Shane would give his life to drive one more time in a NASCAR series where as mayfield was perfectly fine pissing away the only thing he was good at. As for the pit road accident I only wonder what if the guy had died? Would ESPN have mentioned it then? They need to start covering the 'race' and not what they think we want to see.
- November 2, 2011 at 10:10 PM
- Bill said...
Mayfield arrested for possession of amphetamines? What better channel to report on the matter than SPEED.
- November 2, 2011 at 10:12 PM
- Anonymous said...
Avery - it's a function of brain chemistry. Not to be too out of line here, I hope, but your first time? That one? Bet you never went back to celibacy.
Multiply that by hundreds, thousands, or like meth, hundreds of thousands for levels of addiction and need...and it is an outlier percentile that get away from the stuff. Like monks. Not many of them. In either case.
Why Hmiel can't come back is beyond me. Driver's on probation? Fine, treat it same as real world probation. Wednesday you get hair/blood tested at own cost, urine tests (they sell inexpensive kits) until day of race, must remain on site or on call for a random that may or may not come.
Do that for long enough - 1 year, 10...and if you want to race badly, that badly, you'll set aside a bit of each purse for the next race.
But Nascar, and us fans, are not fair and just people. Again, a shame.
- November 2, 2011 at 10:22 PM
- English Teacher said...
I don't know where you've been anon 10:22, but it will be great if Shane can just walk again, much less drive a race car.
You also might try working on some complete sentences in your posts; they would make a lot more sense.
- November 3, 2011 at 9:47 AM


text:
If you and your kids think you are constantly seeing and hearing more ads online you're right. But unless your kids can identify a phish[i] from a fish, recognize the trustworthiness of advertisers' claims and detect how ads are designed to shift and manipulate consumers' perceptions, they won't be able to understand that the bombardment of commercial messages are biased and intended to persuade them.
There has been a marked increase in the amount of time kids spend online. Research from the National Cyber Security Alliance[ii] found kids are spending 33 percent of their day – or 50 percent – of their waking hours online.
At the same time, advertisers have increased the amount they are spending to target each online user. According to an April 2012 study by GroupM[iii] the average online advertising investment per online user has doubled from 2006-2011. Last year, advertisers in the U.S. spent an estimated $162 per-person. In 2012 this spending is predicted to rise to $174.
In 2011, online advertising revenues reached a record $31.7 billion and now exceed the ad revenue of Cable TV, according to a report by the Internet Advertising Bureau and PricewaterhouseCoopers[iv].
Among the channels for online advertising, search still claims the lion's share, but mobile advertising is growing the fastest[v]. In the U.S., mobile media advertising saw triple-digit growth between 2010 and 2011 when ad spending reached $6.3 billion; and this is expected to nearly double to $11.6 billion in 2012.
That is a lot of money being spent to influence internet users. While most advertisers adhere to nationally regulated and industry standards when marketing to children, there are at least 7.5 million kids 12-years-old or younger[vi] using sites like Facebook whose ads are not intended for children. These ads target adults, with content about alcohol and gambling, contraceptives, subscriptions services, etc.
Given this landscape, youth need to be armed with a basic understanding of advertising techniques and the skills needed to evaluate advertising content – especially when ads are smoothly implanted within services.
To teach your children how to identify and evaluate ads, here's a basic overview of the types of ads that they encounter online, some types inherently have a far greater opportunities to persuade youth than others, and some can make it very difficult for a child to identify what they're seeing is actually an ad at all.
Your goal as parents is to help raise your child's awareness of advertising and to help them make wise decisions. Kids over the age of six or seven quickly grasp advertising tactics when you talk about what ads do, so start early with your conversations to help them become aware of commercial messages, and the expanding commercialism of youth.
Start by explaining that advertising plays on feelings by creating ads that make people believe their products are going to make us feel better, have more fun, be prettier or stronger, or in some way be better. Advertisers do this by using a few common tricks, like making claims that make us feel good or scared or make us believe we need to hurry to buy something before the "sale" ends.
Sometimes advertisers use an authoritative tone by saying things like "studies have shown" or "doctors recommend." Other times, they use fun cartoon characters, popular actors or actresses to make us think that a product must be good. Some ads use sexuality to sell their product, making users believe that beautiful people use the product, and if they use the product maybe we'll be beautiful as well.
Find an advertisement that you can look at with your child and help him or her identify what the ad is doing to make the brand's product seem like something everyone needs. Do advertisers make the product look bigger (often done with toy ads)? Do the people in the picture look happy and smiling (suggesting if you had the product you too would be happy and smiling)? Help your child identify the goal of the ad – is it to sell something, to make you feel better about the brand, to shape your opinion? Then assist your kid in learning how to research the claims in ads to identify those parts that are true and which parts are exaggerations.
Help your kids understand that advertising creates unneeded necessities (i.e., things they don't need and perhaps never knew about but that they suddenly feel they must have).
Talk about the types of advertising and help them understand they should never click on links, because no matter how good the ad looks it may be malicious and will infect their phone or computer with malware. According to Consumer Reports, one-third of households surveyed had experienced a malicious software infection in the previous year. All told, they estimate that malware cost consumers $2.3 billion last year and caused them to replace 1.3 million PCs.
It will be very helpful for your kids to install a tool that will flag risky search results. This way, when they search for something they've seen in an ad, or just search in general, they'll have technology helping them identify which sites are riddled with malware and which sites are "clean."
Let your kids compare the types of ads, and help them judge those types that are harder to spot. (In general, as you go down the list of ad types, the ads become more difficult to discern.)
Help older children think about how the ad was targeted to them. Was it contextually targeted? Was it targeted towards them based on previous actions they've taken (behaviorally targeted)? Or is it location based? Kids really get an eye opener as they realize how these ads are relying on their personal information and actions to determine what they see.
Another fun learning tool is to have your child search a term and compare it to what you see when you do the same search. Are the results different? Are the ads you see different?
Providing this advertising education will help your children be safer and smarter about advertising manipulation, keep your devices safer, and limit the overexposure of your family's personal information privacy.
[i] The fraudulent practice of sending e-mails claiming to be from legitimate companies to fool individuals to revealing personal information the criminal can use to commit ID theft.
[ii] http://www.staysafeonline.org/sites/default/files/resource_documents/Cyber%20Education%205.3.11%20PDF.pdf
[iii] http://www.groupm.com/pressandnews/details/770
[iv] http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-041812
[v] US Mobile Media Revenue Growth to Outpace 17% Global Average
[vi] Consumer Reports study in July of 2011, found that at least or under were using Facebook – and that 5 million of these kids were 10 or younger
[vii] http://www.webadvantage.net/digital-marketing-services/online-media-buying-planning/types-of-online-advertising

subset: commoncrawl


text:
100 years ago, planet earth was occupied by 1.5 billion people, today it's crowded by 7 billion humans, all dependant on the finite resources that compliment our planet. Hold that thought; the same planet earth has one-third of it's land mass under desert and the rates of desertification are growing fast. In Africa, the Sahara is reported to be increasing by up to 50 kilometers/30 miles a year, chewing up the Congo forest like nonsense and the Kalahari is also growing fast towards north and if these two deserts meet, we are doomed.
The primary cause of this of course is logging and real estate development into the forests and it is very evident in Kenya where hectares of indigenous forest lands have been converted into real estate and other commercial activities.
Kenya receives substantial amounts of rain well-distributed across the country but we barely harvest this precious commodity. The government's agriculture policy does not consider this important and allocate less than 2% of the budget to irrigation. Implementation of the government projects always remains an issue as witnessed in the heavy corruption in the whole government.
Energy is a main driver of the global economy and we are consuming it fast. The sad thing is that we are still dependant on non renewable energy yet we are fully aware of the impact on the environment. We also have several sources of renewable energy that could power up the planet but the big corporations would rather invest their money in something finite so as to push the prices up. It is basic economics; the lower the supply ceteris paribus, the higher the prices and this is very evident in crude oil prices which are consistently rising as global oil reserves decrease.
The worlds largest polluters USA and China are not really into emissions reduction claiming that it would hurt their competitiveness and claim jobs. This is very short-term thinking because in the long-term if we continue with this non renewable energy, there would be little or no resources for earth's inhabitants everywhere on the continent and the main issue will be sustain life leave alone jobs…please share your comments below


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text:
Wildcats shut out Panthers
The Taft junior varsity football team celebrated their final non-league matchup of the season Friday afternoon with a 37-0 victory over Corcoran at home.
Taft got their offense going in the first quarter by scoring on a 37 and nine-yard run touchdown run. Add in the extra points and the Wildcats led 14-0.
The Wildcats turned up the tempo on offense in the second quarter by scoring three touchdowns with the final one coming on a 38-yard run with 12 seconds to go in the half. Taft's offense took a break in the third quarter with the only score coming on a safety.
Taft's offense came to life again in the final quarter with a 30-yard touchdown run.
For the full details pick up Tuesday's Taft Midway Driller.


text:
Iceland is a tiny nation in a big financial mess. It's still recovering from the aftermath of the 2008 global economic crisis, which caused a domestic banking collapse.
Its currency, the krona, is also in really bad shape. That's led Icelanders to pose an existential currency question: Should they abandon the krona?
One key problem is size. Iceland has about as many people as Staten Island, so there just aren't that many people on the planet who need to use the krona.
"There are more people using Disney dollars," says Arsaell Valfells, an Icelandic economist.
Having a small currency subjects Iceland to high volatility. Before the global economic crisis, money flooded into Iceland's economy.
The krona grew strong, and Iceland felt rich. When the economy crashed, the money rushed out, and the krona plummeted.
It's not clear what Iceland will do. They've discussed adopting the Canadian dollar — a nice, stable currency. Canada has said its open to the idea.
But the economies of Iceland and Canada don't have a lot in common with each other. They don't trade much.
Prime Minister Jóhanna Sigurðardóttir favors a different currency. Her party wants to join the European Union. So she wants to go with the euro.
Or maybe Iceland will stick with the krona — and try to do a better job of keeping it out of trouble.
Let's talk about a different kind of disaster - financial disaster. After the 2008 financial crisis, all three of the major banks in Iceland collapsed, followed by Iceland's economy and the country's currency, the krona. As the North Atlantic island nation works to recover, it is now seriously looking at getting rid of its currency altogether.
David Kestenbaum, of our Planet Money team, had a talk with Baldur Hedinsson. He works in risk management for an Icelandic bank and in a previous time, was a Planet Money intern.
DAVID KESTENBAUM, BYLINE: Baldur, you worked at Planet Money last year. Now, you're back home in Iceland.
BALDUR HEDINSSON: I am. And our economy, it's still recovering from the whole financial mess. And our currency, the krona, it's in really bad shape. Some people say a part of the problem is size. We're just too small to have our own currency.
KESTENBAUM: Baldur, I was looking at populations. It turns out Staten Island, here in New York, has more people than you do in Iceland.
HEDINSSON: Yeah. My country's so tiny that when we wanted to talk to one of the leading advocates for abandoning the krona, Arsaell Valfells, he came over to my house to talk about it. He's an economist at the University of Iceland.
KESTENBAUM: I joined in by phone.
ARSAELL VALFELLS: There are more people using Disney dollars every day than the Icelandic krona.
KESTENBAUM: Disney dollars?
HEDINSSON: Yeah. You know, the Disney dollar that you get in Disneyland, which is - I think has the inscription: In Chocolate We Trust. There are more people using Disney dollars than the Icelandic krona.
KESTENBAUM: And having a small currency, it does make you vulnerable. Before the economic crisis, during the boom, money flooded into Iceland's little economy.
HEDINSSON: And the krona got stronger, and we all felt very rich.
KESTENBAUM: But then the economy crashed and the money rushed out, causing the value of the krona to plummet. So, OK, if you want to replace the krona, you've got another problem - what do you replace it with?
HEDINSSON: Arsaell, the economist, he has an idea. He thinks we should adopt the currency of Canada.
KESTENBAUM: The Canadian dollar, sometimes called the loonie because Canada has a loon on its one-dollar coin.
HEDINSSON: We'd go from money with our own, historic heroes on it - to a bird. Arsaell doesn't really mind.
VALFELLS: The loom is one of the most beautiful birds here in Iceland as well. So we call them loom; the Canadians call them the loonie. And why not have the loom or the loonie?
KESTENBAUM: The Canadian dollar is very stable. But Baldur, I should point out: No country has ever adopted the Canadian dollar.
HEDINSSON: That's true. But these are strange times in Iceland.
UNIDENTIFIED MAN: (Foreign language spoken)
HEDINSSON: This is the noon news hour on Iceland's public radio. And this guy coming up, he's Canada's ambassador to Iceland.
KESTENBAUM: His name is Alan Bones.
AMBASSADOR ALAN BONES: We're certainly open to discussing the issue, if Iceland makes that request.
KESTENBAUM: If you're going to adopt another currency, you want to have something economically in common with that country. I was looking at your trade numbers. You don't actually trade a lot with Canada.
HEDINSSON: That's why our prime minister, Johanna Sigurdardottir, she favors a different currency. Her party wants to join the European Union and adopt the euro.
KESTENBAUM: The euro has its own problems, and that's the hard thing here. We asked a bunch of economists, and they all gave different advice.
HEDINSSON: Sometimes here, you see people looking outside of economics for answers - like the mayor of Reykjavik, Jon Gnarr.
KESTENBAUM: This is the guy who was a surrealist comedian before getting elected?
HEDINSSON: Yeah. And here he is in an interview with euronews.
MAYOR JON GNARR: The dollar is much cooler than the euro. I mean, the euro isn't that cool. I mean, it's - the graphics of it are, like, quite dull. But the dollar is cool. I mean, it has this, you know, that precedence - and the coolness about it.
KESTENBAUM: Finally, Baldur, you know, my feelings were getting kind of hurt.
HEDINSSON: Don't worry, David, the U.S. dollar is definitely on the table. And there is one other idea, which is that we stick with what we have - the krona - and we just try to do a better job of keeping it out of trouble. You know, I kind of like that idea.
KESTENBAUM: Good luck, man.
HEDINSSON: Thank you, David.
KESTENBAUM: I'm David Kestenbaum.
HEDINSSON: And I'm Baldur Hedinsson, NPR News. Transcript provided by NPR, Copyright NPR.


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Shingles, also known as herpes zoster, is an infection caused by the same virus that causes chickenpox—the varicella-zoster virus. Even decades after you've recovered from chickenpox, inactive copies of the varicella-zoster virus live within your nerves. If these viruses become reactivated, then you develop shingles.
Contact with a person who has shingles could lead to chickenpox in someone who has never had chickenpox and has not received the varicella vaccine.
Shingles starts with a burning or tingling sensation. A rash with fluid-filled bumps will appear a few days later. These will eventually crust over and dry out. It takes about 5 weeks to recover from shingles. In some people, nerve damage causes continued pain in the area of the rash (postherpetic neuralgia).
About 20% of people who have had chickenpox will develop shingles. Most people will have only a single episode of shingles. However, if you have a weakened immune system, then you may have more than one episode.What are the risk factors for shingles?What are the symptoms of shingles?How is shingles diagnosed?What are the treatments for shingles?Are there screening tests for shingles?How can I reduce my risk of developing shingles?What questions should I ask my doctor?What is it like to live with shingles?Where can I get more information about shingles?
Revision Information
- Reviewer: James Cornell, MD
- Review Date: 06/2016 -
- Update Date: 06/07/2016 -


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I'm guilty of posting a few of those in my day, I'm sure. Actually I'm positive.
So I really wanted to do an updated one showing you all that you can actually do a full foundation routine quick and easily using all the bells and whistles -- primer, foundation, concealer, setting powder... The works.
Just listing all of those things make me cringe because day to day, I like to keep things simple. But it dawned on me that these things are usually a part of my simple day to day look if I'm going out.
The best part? It only takes me a couple minutes to complete and the results last all day.
So if you want to see how quick and easy full foundation can actually be, or if you just want to check me out in my zero-makeup glory before things get rollin', check out a demo of my current foundation routine in the video below.
Products mentioned in the video:
Origins Vitazing Moisturizer
Garnier Anti-Dark Circle Undereye Roller (magic)
Too Faced Primed and Poreless
Sigma F84 brush (LOVE)
Make Up For Ever Mat Velvet+ liquid foundation, #40
MAC Studio Finish Concealer, NC20
MAC Mineralize Skinfinish Natural, Light Medium
NARS Laguna bronzer


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4 Aug 2016
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We have an outstanding relationship. The team consistently offer a fantastic service and work with the minimal fuss!


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Rangers - 000 002 000 00 - 2 7 1Kevin Youkilis's double with two outs in the bottom of the ninth tied the game and his sacrifice fly in the eleventh brought in the winning run. Marco Scutaro scored the run in both innings.
Red Sox - 100 000 001 01 - 3 6 0
After Lackey (7-7-2-2-3, 115) left, the bullpen allowed only one baserunner in four innings. Daniel Bard walked Michael Young to start the eighth. but after Ian Kinsler popped up a bunt attempt, Young was erased on a double play. Texas went in order against Jonathan Papelbon (9th and 10th) and Manny Delcarmen (11th).
Lee (9-6-2-1*-6, 105) allowed a run in the first (Darnell McDonald doubled and David Ortiz singled), but Boston could do nothing against him until the ninth. Scutaro singled and McDonald bunted him to second. Ortiz battled through an eight-pitch at-bat and grounded out to second, moving Scutaro to third. Yook doubled to left to tie the game.
* Lee's walk was an intentional pass to Adrian Beltre in the ninth, so his number of non-intentional walks this season (in 121.1 innings) remains at six. Lackey walked six batters in less than five innings in his July 10 start against the Blue Jays.)
Alexi Ogando got the Sox in order in the tenth, although he nearly lost the game on his first pitch, which Mike Cameron nearly hit into the Sox bullpen. Nelson Cruz reached over the short wall to snare it. Ogando walked Scutaro on five pitches to start the 11th. McDonald again bunted and Ogando tried to go to second. His throw was low and skipped into left field for an error. With runners at second and third, Ortiz was walked intentionally and Darren O'Day came into the bases loaded/no out jam. Youkilis lofted a 2-1 pitch to center and Scutaro scored standing up.
Lackey got the first two outs in the sixth, then gave up a single, walk, single, single before getting out of trouble.
The Rays beat the Yankees 10-5 (Reid Brignac had two dongs and 5 RBI), so Boston moved back to 5.5 GB. Tampa Bay is 2 GB.
Game Blog for Beckett's Pawtucket start here.
Lee has pitched at least seven innings in 13 of his 14 starts this year -- and at least eight innings in 10 of 14.Scutaro, SS
McDonald, LF
Ortiz, DH
Youkilis, 1B
Beltre, 3B
Drew, RF
Cameron, CF
Hall, 2B
Cash, C
Meanwhile, Lackey has gone seven innings in only eight of 18 starts, and more than seven innings only once. One of his many problems has been walks:
IP BBLee and Lackey have thrown almost the exact same number of innings: Lee 112.2 and Lackey 113. However, Lackey has faced 66 more batters (509-443) and thrown 419 more pitches (1,938-1,519).
2008 163.1 40
2009 176.1 47
2010 113.0 46
But first: Rays/Yankees, 4 PM


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Humans have yet to perfect one-on-one communication. We had a chance while things were still simple – face-to-face, ye olde telephone or quill to paper. However, thanks to an avalanche of digital options, we're more confused than ever about best practices for breaking up with someone, answering a Craigslist ad or simply requesting a loaf of bread. Everyone has a different digital communication style – email, texting, instant messaging (IM), social media or voicemail. What does your digital communication style preference say about you?
If email is your preferred digital communication style, you probably remember what an "office memorandum" is. Email is also perfect for the person who spends a lot of time feeling unrequited emotions that flow fairly easily when safely logged into Yahoo! or Gmail.
Email is a little more formal than texting, and IM offers a lot more real estate for expression. Compared to texting, it's positively scandalous how much page girth you have. Other benefits include:
If your thumb tendons are a tad inflamed and you got your first cell phone when you were 8-years-old, texting might be your favorite way to communicate with the world. Teenagers are branded as texting titans — one girl sent 15,000 texts in one month — and it's no wonder. The harpooning hormones and social awkwardness of this phase of life lends itself well to instantaneous expressions of mood (ADIH!).
Parents have a lot to learn from their tech-savvy teens, including the following:
The IM fiend is caught up in the sweet spot between emailing and texting. If you find email too cavernous and texting an invasion of personal space, this may be your digital communication style. IM is a "soft interrupt," it buys time and is the perfect ally for anonymity. It's also great for the multi-tasker who likes to carry on more than one conversation while doing five other things. In addition, IM offers the following pluses:
Some people like to hear the sounds of others voices, as well as their own. If you experience communication as a canvas on which to contemplate and verbalize, voicemail may be your digital communication style. Voicemail is a lost art to many, but others feel that leaving a voicemail – or even preparing one – is so 1998. However, the voicemail maven knows that the sound of mom's voice can never be replaced by a text (and actually helps reduce stress hormones).
Voicemail also:
If you spend a lot of time coming up with pithy one-liners and have a more voyeuristic view of interaction, social media may be your preferred digital communication style. Who needs email, texting, IM or voicemail when you can cover all your bases on Twitter and Facebook?
Don't take your online reputation for granted, however, and enjoy these other social media pros:
Whatever your digital communication style, be thorough and cautious so that you say what you mean and mean what you say.
By Joy Keller


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Consider this "Celebrity Weekend" at LACMA. In addition to yesterday's sold-out visit by Steve Martin, we've got a star-studded few days ahead of us. First, a new exhibition opens—Larry Fink: Hollywood, 2000–2009. The show, on view starting Sunday in the Resnick Pavilion, features photographs Fink took while documenting the annual Vanity Fair Oscar party over the last decade. As the images make clear, the photographs are not remotely the work of a paparazzo, nor of a photojournalist or portraitist.
Speaking of celebrities, our tribute to Jane Fonda also begins this weekend. Tonight the series kicks off with They Shoot Horses, Don't They? and the nuclear paranoia of The China Syndrome. The series continues on Saturday with the cult classic Barbarella followed by the Vietnam drama Coming Home. (On Monday, Jane Fonda will be here in person preceding a screening of Klute; the event is sold out, but there will be a standby line so you can take your chances—no guarantees—if you like.)
We have a couple of talks worth your while this weekend: Saturday afternoon author Bram Djikstra will give a free lecture on the topic of his latest book, Naked: The Nude in America. On Sunday, artist Alexandra Grant and actor Keanu Reeves will be at Art Catalogues to talk about their collaboration which inspired the book Ode to Happiness. Both events are free.
Finally, Sunday evening concludes with a performance by the UCLA Virtuosi, performing works by Zeisll and Brahms as part of our free Sundays Live concert series.
Scott Tennent


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Marcie Ann Storey, 58 of St. Robert, MO, passed away at 3:15 p.m. Sunday, October 14, 2012 in the University of Missouri Hospital and Clinics of Columbia, MO.
Memorial services will be held at 2:00 p.m. Thursday, October 18, 2012 in the Memorial Chapels and Crematory of Waynesville / St. Robert.
Mrs. Storey is survived by her loving husband: Clifford Lee Storey, Jr. of St. Robert, MO; two sons: Adam Storey (Jennifer) of the state of Maryland and BJ Storey (Garrett) of Pittsburg, PA; one daughter: Donna Barkefelt (Yale) of St. Robert, MO; five grandchildren: Gracie, Yale, Faith, Annabelle and Brandon; one sister: Kathy Walt (Ray) of the state of Florida; several nieces, nephews, other relatives and friends.
In lieu of flowers, the family requests memorial contributions be made in memory of Marcie Storey to the Relay for Life – Ft. Wood Hotel Team and may be left at the funeral home.


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On 16 December 1890 nominations were received by the Sub-Sherriff for Kilkenny at the County Courthouse. Mr. Vincent Scully put himself forward and was nominated by a number of men including Thomas Bowe, Paulstown and Michael Piece Brennan, Castlewarren. [1]
[1] Author Unknown, North Kilkenny Election in The Irish Times, 16 December 1890, p.5; New York Public Library, microfilm number ZY-R18 September – December 1890


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|JP Post EMS
|Your order will be shipped to you via Japan Post EMS. Japan Post is a speedy delivery service that delivers to more than 120 countries. With an effective tracking system and insurance program, EMS is able to offer a secure delivery worldwide. You can track your package with the tracking code provided and it will be delivered within a week. See estimated shipping fee
|JP Post Small Packet
|Your order will be shipped to you via Post Small Packet. A lower rate than EMS for smaller articles up to 2 kg. Although not as insured as EMS, it is a more economic choice for international shipping. Depending on the destination, the delivery date might vary.
|Credit Card
|We accept credit and debit cards.
The following credit and debit cards can be used:
•American Express
Important notice:
We never accept credit card payment when credit card holder is different(includes family's one).
We never accept credit card payment when you use any forwarder or delivery to PO box.
Since there were so many credit card leakage, we could not take such credit card by security reason.
We have to change such orders' payment method to PayPal.
Also sometime we will change credit card payment to PayPal by security reason.
Please understand our policy.
|We recommend PayPal for international customers.
Because PayPal is safer than credit card for both of us.
We will send you PayPal payment request when we confirm your shipping method.
After receiving the order confirmation e-mail, please proceed with the PayPal payment.
Important notice:
*Please note that if payment through PayPal is not confirmed by the date indicated in the e-mail, your order will be automatically cancelled.
This product cannot be shipped to United States from the store.
Please contact the store for further information.


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Despite the recent tragic events in Japan, the guys at J-List are running business as usual and I was the lucky recipient of yet another parcel full of goodies before the awful events occurred a few weeks ago. I'm sure you guys will be glad to know that Peter read the feedback from my last lot of Japanese products, and has sent over several of the latest Kit Kat, Pocky, Meiji etc flavours that you guys requested recently. Enough of the chit-chat - Lets get things going shall we :D ....
Meiji Tasty Cinnamon Chocolate
Kcal 211 Fat 13.9g Carbs 19.5g (per 36.0g pack)
Its not unlike the Japanese do buck a trend, but even I was surprised to see Meiji come out with this latest cinnamon flavoured chocolate. Cinnamon chocolate isn't a common flavour combination I have seen across Japanese confectionery (actually not at all before), nor is it one that I ever really see paired outside of Christmas festivity periods. To be honest I could have cared less - I'm good to try anything :D Unfortunately I can't fill you guys in with the official on-pack blurb due to the language restrictions, however by the best of my knowledge this was a 36.0g pack of six chocolate sticks with base dark chocolate layers with cinnamon flavoured white chocolate on top.
Packaging and presentation were really what really rather standard for typical Japanese products - stylish and possibly excessive haha! The unsealing of the individual foil stick packets straight away set the expectations of the experience to come, with strong spicy scents emanating with very little subtlety. Meiji can never be a brand who can be accused of not delivering the promised flavour variation - the cinnamon was by far the dominant influence on the taste with both chocolate types taking a very 'backseat' presence. Had it not been differentiated in colour, I probably wouldn't have even noted the presence of the dark chocolate base, the white chocolate and strong tones of cinnamon dominated from the start of the melt to the end with their contrasting creamy, spiced flavours.
Overall despite having it's limitations with it's one dimensional cinnamon flavouring, I actually quite liked this chocolate and thought it was a decent offering. If this particular spice isn't anything that gets you too excited then there isn't much here for you, though if you fancy getting your fill of this combination without having to wait until Christmas this is a pretty sound option. Another solid, if unspectacular flavoured chocolate from Meiji.
7.5 out of 10
Lotte Tiramisu Chocolate
Kcal 424 Fat 32.0g Carbs 30.3g (per 69.0g pack)
The next product up today comes from Lotte who are probably most renowned on this site for their superb Pocky 'me2 range' Toppo, and of course the Crunky Cereal Chocolate bars. Whilst the Toppo and Crunky offerings are the most commonly featured on both here and J-List, Lotte also have a few other chocolate bar lines that they constantly update with new flavours etc. The most recent one sent to me was this Tiramisu chocolate - a limited edition offering that is described by J-list as 'Super rich fresh cream and cheese stuffed between classic Lotte milk chocolate' .... sounds unappealing huh!? Well it turned out to be really rather good.
Before I start describing how wonderful this tasted I unfortunately can't gloss over the horrible packaging this bar came in. The Japanese are usually so terrific in making their products look appetising, but in my opinion their attempt at creating a retro look here was off the mark and more looked like design work suitable only for a pair of 1970s curtains :D Thankfully thoughts of the wrapper were all soon forgotten when I got around to tasting the chocolate. As you can see the bar was thin in nature, however still managed to create a dual textured mouth feel with it's softer truffle filling sandwiched between the smooth, glossy outer chocolate. Taste wise the milk chocolate wasn't particularly special with it's sweet creamy flavours, though the inner tiramisu centre really came through, adding strong twists of coffee and mild boozieness to create a very enjoyable, progressive flavour journey - big thumbs up.
Overall I was very impressed with this Lotte Tiramisu Chocolate and would happily recommend it to anyone who is a fan of the dessert itself. Although the bar hasn't managed to break the 8.0 out of 10 mark, it is worth noting that this was solely down to the standard of the packaging, which for a Japanese product was surprisingly below par. If you are ordering from Japan in the near future I would suggest you consider this as something you add to your basket if you like the sound of it.
7.6 out of 10
Tirol Chocolate Kinako Mochi
Kcal ??? Fat ??? Fat(sats) ??? Carbs ???
I'm going to finish off todays set of reviews with the ChocolateMission debut of a brand of chocolates called Tirol. Tirol chocolates are famed throughout Japan and the Far East for their small sized nature, indeed these individual square shaped chocolates are about the size of a standard truffle, weighing only 9.0g each. My first experience with the brand was with this Kinako Mochi flavoured chocolate, which for the uninformed Japanese foodies amongst you means 'sticky rice cake with soy powder' flavour.
I really went to town here with the photos for this chocolate, as I really wanted to get across just how unique and wonderfully crafted these chocolates looked. Each individual pieces came wrapped in a dual layered wrapping, the first being a colourful, well designed plastic warpper, and then below that a silver foil wrapper for freshness. As much as the exterior wrappers were interesting, these really did pale in comparison to the delightful taste and texture experience that awaited me. The outer portion of the piece was a dark coloured white chocolate and established a sweet taste that had notes of roasted peanuts, cream and custard present throughout. Sat in the middle of the chocolate, a firm jelly like layer added a wonderful gummy sweet like texture experience that was terrifically unique and beautifully constrastive to the smooth melting chocolate.
Overall I give my first experience with the Tirol brand a big thumbs up and I think I have found yet another Japanese brand that has found itself a terrific little niche in this congested confectionery market. What these Tirol chocolates lacked in size, was more than made up for by the delicious tasting chocolate and exciting, unique texture experience delivered by the mochi filling at the heart of each piece. If you are looking for some Japanese chocolates that are a little differentiated from the rest then I suggest taking a look at Tirol's range now.
8.0 out of 10


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