text:
Rios homers twice as White Sox beat TwinsSep 6, 2012 - 2:04 AM
Rios knocked in a career-best six runs on two home runs and the White Sox topped the Minnesota Twins, 6-2, in the rubber match of a three-game set.
"He's a great player," White Sox manager Robin Ventura said. "He brings it every day."
The Tigers won Wednesday night, 7-1, against the Cleveland Indians to remain a game behind the White Sox.
"It's so much fun when you come to the field with a purpose," Rios said. "The next couple of weeks are going to be so much fun because of how close the race is."
Starting pitching had plagued the White Sox during their slump, as their starters posted a 7.47 earned run average over their last seven starts heading into Wednesday.
But, a night after Jose Quintana gave up seven runs in 1 1/3 innings, Jake Peavy (10-10) held the Twins to one run on five hits and a walk to pick up his first win since Aug. 1.
P.J. Walters (2-3), making his first start since June 13 because of a shoulder injury, surrendered six runs on five hits and three walks in five-plus innings.
"I felt like I proved that I can pitch here," Walters said. "I obviously got hurt and it set me back a little ways, but being able to come back and prove that I'm healthy and finish the year strong and help the team win some games."
Rios put the White Sox on the board in the first inning with his second career grand slam. DeWayne Wise singled and Kevin Youkilis and Adam Dunn walked to load the bases. After Paul Konerko popped out, Rios slammed a hanging curve ball deep into the left-field stands.
The Twins picked up a run in the third inning after Matt Carson and Pedro Florimon delivered back-to-back, one-out singles. Peavy plunked Ben Revere to load the bases and Eduardo Escobar delivered a sacrifice fly.
Rios struck again in the sixth after Konerko worked a leadoff walk. Rios crushed a 2-1 fastball over the center-field fence to give Chicago a 6-1 lead.
Chicago stranded the bases loaded in the seventh inning, but its bullpen was able to close out the win.
Brett Myers and Matt Thornton pitched a scoreless seventh and eighth inning, respectively, before Carson scored Ryan Doumit with a sacrifice fly against Addison Reed in the ninth to cap the scoring.
Game Notes
Chicago has won nine of its last 10 home games ... The White Sox are 9-2 in their last 11 games against Minnesota ... Chicago went 1-for-7 with runners in scoring position and stranded seven ... Minnesota went 2-for-8 and left seven runners on base.
Sep 5 4:50 PM
- Matt Carson sacrifice fly out to center scored Ryan Doumit. Runner on first with two outs and Pedro Florimon Jr. due up.
Twins 2, White Sox 6 Top 9, 2 OutsSep 5 4:48 PM
- Alex Rios none-out, two-run Home Run 2 (22) to center scored Paul Konerko. A.J. Pierzynski due up.
Twins 1, White Sox 6 Bot 6, 0 OutsSep 5 3:55 PM
- 28
rootsRUWTbot Added 8 roots
Twins 1, White Sox 6 Bot 6, 0 OutsSep 5 3:55 PM
- 20
rootsRUWTbot Took away 29 roots
Twins 1, White Sox 4 Bot 6, 0 OutsSep 5 3:53 PM
- 49
rootsRUWTbot Added 36 roots
Twins 1, White Sox 4 Top 6, 2 OutsSep 5 3:45 PM
- Eduardo Escobar sacrifice fly out to center scored Matt Carson. On the play, Pedro Florimon Jr. advances to third. Runners on first and third and with two outs and Joe Mauer due up.
Twins 1, White Sox 4 Top 3, 2 OutsSep 5 2:54 PM
- Alex Rios one-out, Grand Slam (21) to left scored DeWayne Wise, Kevin Youkilis and Adam Dunn. A.J. Pierzynski due up.
Twins 0, White Sox 4 Bot 1, 1 OutSep 5 2:27 PM
Top 1, 0 Outs
Sep 5 2:10 PM
- 13
rootsRUWTbot Added 13 roots
Twins vs. White SoxDec 20 6:02 AM
Related News
- The turnaround Twins are closing in on a postseason clinch 12:23a
- MLB Note - Chicago White Sox Giolito, Lucas Mon
- MLB Note - Chicago White Sox Garcia, Avisail Mon
- MLB Note - Chicago White Sox Anderson, Tim Mon
- MLB Note - Chicago White Sox Smith, Kevan Mon
- MLB Note - Minnesota Twins Berrios, Jose Mon
- MLB Note - Minnesota Twins Polanco, Jorge Mon
- MLB Note - Minnesota Twins Mauer, Joe Mon
- MLB Note - Minnesota Twins Escobar, Eduardo Mon
- MLB Note - Minnesota Twins Vargas, Kennys Mon
- MLB Note - Minnesota Twins Kepler, Max Mon
- MLB Note - Chicago White Sox Moncada, Yoan Sun


text:
I have been deeply saddened by the tragedy of the Grenfell Tower fire. I would like to express my sincerest sympathies to those who lost loved ones in the fire, and my gratitude at the exemplary work of the emergency services who responded so bravely.
As you say, there has been a clear failing of fire safety regulations and the Government must now act. It is vital that we get to the bottom of how this fire happened, hold those responsible to account, and do what is necessary to make sure it never happens again.
A lot of the factors which led to this tragedy have already become clear. Here is a shocking timeline which shows events leading up to and around the Grenfell disaster:
- 2013 - Boris Johnson overrules the ruling body of the London Fire Brigade and uses legal action to inflict £29m in cuts. Closing 10 fire stations, cutting firefighters by 552, losing 14 fire engines and cutting minimum staffing levels from 5 to 4. By the time he steps down as Mayor of London he inflicts a further £100m in cuts to £130m total and the loss of 7000 firefighters. Fire prevention measures carried out by the service drop by over 25%.
- 2013 - All Party Parliamentary Group on Fire Safety and Rescue produces a report strongly recommending installation of fire suppression systems and sprinklers in 4000 tower blocks throughout Britain.
- The Grenfell residents' action group publishes a report warning that their landlord is putting their safety at risk by restricting the access ways to their car park. They are ignored by their landlord.
- 2013 - 2016 Conservative housing ministers sit on All Party report without action, promising they are "looking at it", including Tory Housing Minister Gavin Barwell.
- 2016 - Conservatives vote against a Labour motion to make sure all landlords and housing associations ensure residences are fit for human occupation, including provisions for fire safety. The motion is defeated by 312 votes to 219. 72 of the MPs voting against are landlords.
- The Grenfell residents' action group publish a report warning people will die in a fire before the landlord takes notice of their poor fire safety provisions. They are ignored by their landlord.
- 2017 - Ex-housing minister Gavin Barwell becomes Prime Minister Theresa May's chief of staff. He never actions the All Party Parliamentary report recommendations.
Whilst I welcome the Prime Minister's announcement that there will be an independent public inquiry into the incident, I fear that, based on the Government's record and their extremely slow and lacking initial response to the tragedy, sufficient action may not be taken. This is why I have written to Theresa May to press her to ensure robust fire safety standards are applied to all kinds of housing and buildings, and I will continue to scrutinise the developments of this case closely. I have also written to the Housing Associations in this constituency to find out what they are doing to ensure the safety of their tenants.
The Conservatives have cut 10,000 firefighter jobs and closed dozens of fire stations. As a result, response times have got slower and lives have been put at risk. Last month I visited Bishop Auckland Community Fire Station and was told by worried fire officers about the falling crew numbers on fire engines, which has dropped from 5 to 3 on some call-outs. This level simply cannot drop anymore because of further Conservative cuts, which put our firefighters at risk as well as the general public. In this election I stood on a platform of halting cuts to the Fire Service and a Labour promise to recruit 3,000 new firefighters.
This is an issue I take extremely seriously and I can assure local residents that I will continue to scrutinise the Government's actions closely.
Helen responds to local concerns following Grenfell Tower tragedy
I have been deeply saddened by the tragedy of the Grenfell Tower fire. I would like to express my sincerest sympathies to those who lost loved ones in the fire,...
I fully supported the Leveson Inquiry and agree that, following the appalling revelations of phone hacking, it is extremely important that we establish a mechanism for independent self-regulation, which delivers proper redress for victims of press intrusion. At the 2015 general election I stood on a manifesto that committed to fully implement Leveson's recommendations.
The first part of Leveson's report was published in 2012. It recommended a system of independent self-regulation, guaranteed by law. A Royal Charter was then agreed in October 2013 by all parties and approved by Parliament, to formally establish the new independent press watchdog that Leveson recommended. However, several newspapers rejected the Royal Charter and set up their own regulator, the Independent Press Standards Organisation (IPSO), which launched in September 2014. IPSO has stated it has no intention of seeking recognition under the Royal Charter and recently announced its own pilot arbitration scheme.
The government announced a new consultation on implementing section 40 of the Crime and Courts Act (CCA) 2013 which, as you know, deals with the award of costs and would enact the changes recommended by Leveson and on Leveson II. As you will see I challenged the Minister on her failure to implement it now. You can see that on Hansard.
I believe the Government must get on with commencing section 40 of the CCA 2013. I also believe the Government should facilitate Part 2 of the Leveson inquiry – which remains outstanding – and is intended to look at the conduct within News International and other newspapers, and examine how the police investigated allegations of illegality.
I am concerned the Government has failed to implement the effective form of independent press regulation that Leveson recommended and which the Government signed up to as part of the cross-party agreement during the last Parliament. I believe the Government must keep its promise to the victims of phone hacking. Anything else would be another betrayal of the victims of press abuses and their families.
I will continue to press the Government to deliver on its clear promises by fully implementing the cross-party agreement on Leveson's recommendations.
Helen challenges Minister on her failure to implement section 40 of the Crime and Courts Act (CCA) 2013
I fully supported the Leveson Inquiry and agree that, following the appalling revelations of phone hacking, it is extremely important that we establish a mechanism for independent self-regulation, which delivers...
Constituents have contacted me recently about the Istanbul Convention. I am very concerned that violence against women and girls (VAWG) remains a hugely significant problem across the UK, with up to 3 million women experiencing violence each year.
The Istanbul Convention is a historic international treaty that requires states to take comprehensive action, set out minimum standards and create legally binding measures to tackle and prevent violence against women and girls. Crucially, the Convention gives all survivors of domestic abuse the right to access the specialist support services which they need to live in safety and rebuild their lives.
On average, two women a week are killed in England and Wales by a current or former partner, but the Government is overseeing the closure of many domestic violence shelters for women, removing the last line of hope and safety for victims of violence and abuse. Since 2010, 17% of specialist refuges in England have closed down. On one typical day, Women's Aid said that 155 women and 103 children were turned away from refuges because there was not enough space. I do not believe that women should continue to bear the brunt of Government cuts at the expense of their safety and well-being. That is why I believe the Government should honour its commitment and ratify the Istanbul Convention.
In March 2016, the Government published its Ending Violence against Women and Girls Strategy for 2016-2020. While I welcome the steps outlined in the strategy, I want to see the commitments made to vulnerable women and girls followed through, so that they do not just remain as warm words. Ratifying the Istanbul Convention would demonstrate a clear commitment to this goal.
I believe we need to do more to address VAWG at home as well as abroad. At the general election I stood on a manifesto which included commitments to introduce a Violence against Women and Girls Bill, appoint a commissioner to set minimum standards in tackling domestic and sexual violence and to provide more stable funding for women's refuges and Rape Crisis Centres.
The Government must take urgent action to tackle domestic abuse and violence against women and girls. I can assure you that I will continue to pressure the Government to set a date to ratify the Istanbul Convention without further delay.
Helen presses the Government to ratify the Istanbul Convention without delay
Constituents have contacted me recently about the Istanbul Convention. I am very concerned that violence against women and girls (VAWG) remains a hugely significant problem across the UK, with up...
I sympathise profoundly with anyone who has been affected by breast cancer and I appreciate that organisations such as Breast Cancer Now work extremely hard to help support people living with breast cancer, and their families, to raise awareness of the connected issues.
I know Breast Cancer Now has raised concerns that there is confusion between health bodies over who should pay for bisphosphonates, and have called for clear guidance. In response to questions in Parliament the Government has stated that Clinical Commissioning Groups are responsible for commissioning these drugs based upon clinical judgement. I know the Government has recently received a number of representations, including Parliamentary Questions, and I will follow this continued scrutiny with interest.
As you may be aware, the National Institute for Health and Care Excellence (NICE) is the non-departmental body which provides national guidance and advice to improve health and social care. NICE guidelines currently recommend that treatment with bisphosphonates should be provided to patients according to set criteria, however it is currently updating its guidance for early and locally advanced breast cancer while taking into account the latest available evidence. NICE expect to consult on the draft guidance between January and March 2018, with publication expected in July 2018. I will follow the consultation and the outcome of the draft guidance closely.
At the last General Election I stood on a manifesto that included commitments to improve early cancer diagnosis, to speed up waiting times for cancer test results and to create a new Cancer Treatments Fund so that patients would have access to the latest drugs, surgery and radiotherapy.
I believe that although huge progress has been made on improving cancer services in the past decade, we still lag behind other countries, and there is worrying evidence that the progress we have been making on cancer care has stalled, or potentially even gone backwards. No breast cancer patient should end up lost in our vast health system, unable to find the treatment to which they are entitled.
Helen calls for access to Bisphosphonates for breast cancer patients
I sympathise profoundly with anyone who has been affected by breast cancer and I appreciate that organisations such as Breast Cancer Now work extremely hard to help support people living...
When Rupert Murdoch's News Corporation sought complete ownership of BSkyB five years ago the House of Commons united behind a motion calling for the bid to be withdrawn in the public interest. The concerns were not only about the serious wrongdoing being uncovered in the phone hacking scandal but about the concentration of media power and ownership in fewer hands.
As soon as possible after Sky announced it had received an approach from 21st Century Fox, the Labour Party asked an Urgent Question in the House of Commons, forcing the Government to make a statement. The Government was rightly pressed to refer the bid to Ofcom. The Government must be prepared to stand up to powerful interests and ensure that this proposed deal is properly and independently scrutinised.
The Government has stated that any transaction will be looked at on its merits, on a case-by-case basis. I understand the frustration caused by the lack of a decision to date. The Government promised on 12 December to keep the House of Commons updated and I hope it will express its view to Parliament before Christmas.
Moreover, the Government should not cancel the vital second part of the Leveson Inquiry, which would look at questions around unlawful or improper conduct within the Murdoch empire, at exactly the moment when Rupert Murdoch is attempting once again to strengthen his hold over the UK media.
I will continue to follow the proposed takeover closely.
Sky takeover highlights the necessity for the second part of the Leveson Inquiry
When Rupert Murdoch's News Corporation sought complete ownership of BSkyB five years ago the House of Commons united behind a motion calling for the bid to be withdrawn in the...
Several constituents have signed the 38 degrees petition highlighting concern about Fixed Odds Betting Terminals (FOBTs) and I do agree with the signatories that these machines can ruin lives. Action is long overdue on this.
In towns and cities across Britain, traditional bookies are being turned into mini-casinos and I share your concern about the impact that high-speed gaming machines - on which people can bet up to £100 every 20 seconds – are having on our high streets and town centres.
Evidence suggests that Fixed Odds Betting Terminals (FOBTs) are highly addictive and that their high-speed nature makes them particularly addictive to problem gamblers. I was very disappointed that, in July 2015, the Government rejected proposals from over 90 local councils to reduce the maximum stake on FOBTs from £100 to £2.
I am aware that the Fixed Odds Betting Terminals APPG has also called for the maximum stake to be cut from £100 to £2, on a precautionary basis until sufficient evidence is presented that the high stakes on these machines do not cause harm. I want to see the maximum stake reduced from £100 to £2 and I believe the Government should act on this.
I welcome the current review of Gaming Machines and Social Responsibility Measures, which applies to England, Scotland and Wales. This shows that the Government has finally woken up to the fact that it has not done enough to curtail the proliferation of FOBTs.
The review is looking at the maximum stakes and prizes for gaming machines and also at whether the right measures are in place to protect the young and vulnerable from gambling advertising. The call for evidence closed on 4 December and I will follow the outcome closely and any proposals that the Government brings forward.
I believe that we need real action to tackle the scourge of FOBTs and to protect users of these highly addictive gambling machines.
Helen shares her constituents' concerns over Fixed Odds Betting Terminals
Several constituents have signed the 38 degrees petition highlighting concern about Fixed Odds Betting Terminals (FOBTs) and I do agree with the signatories that these machines can ruin lives. Action...
The persecution of Christians and, indeed, any religious group is entirely unacceptable and I agree that all people should be able to practice and profess their religious faith free from persecution. However, the 2016 World Watch List reminded us that in certain parts of the world religious freedom is still ruthlessly oppressed.
I was shocked to learn from the most recent report produced by Open Doors that the persecution of Christians increased over the previous year, with over 7,000 Christians believed to have been killed for directly faith-related reasons. I believe human rights should be at the heart of our foreign policy. However, an important report by the House of Commons Foreign Affairs Committee earlier this year highlighted concerns about the Foreign and Commonwealth Office's (FCO) prioritisation of human rights.
The Government must use Britain's influence to stand up for the rights and freedoms that all human beings are entitled to, including religious freedom. Religious organisations play an important and crucial role in highlighting terrible violations of these rights around the world.
You can read the Open Doors report, 2016 Freedom of Religion and the Persecution of Christians.
Helen supports Open Door Campaign against Persecution of Christians abroad
The persecution of Christians and, indeed, any religious group is entirely unacceptable and I agree that all people should be able to practice and profess their religious faith free from...
I believe it is vital that everyone is able to use buses and other forms of public transport and therefore Audio-Visual (AV) announcements are very important for those with visual or hearing impairments
I have therefore consistently supported calls for all buses to have AV communication systems to advise passengers of the next stop, any delays and any diversions from the published timetable and I know that several bus operators who have installed AV systems have found them to be good value for money, while disabled bus users have made it clear these systems help make their journeys easier.
The Government recently confirmed that it would amend the Bus Services Bill, so that operators will be required to provide accessible information, using both audible and visible media, on board local bus services across Great Britain. I welcome this considerable concession, which follows pressure from the Opposition in the House of Lords.
The Government initially favoured a voluntary approach but now proposes, in the Bus Services Bill, to amend the Equality Act 2010 to provide the regulation-making powers required to develop an accessible information requirement. The Government has said that it will bring forward regulations as soon as it is able to do so. I believe that the Government should now clarify when it expects bus operators to comply with the new regulations.
I am pleased that the Equality Act 2010 will be amended to deliver the AV programme that organisations such as Guide Dogs have been seeking. I believe this could make a vital difference to the lives of almost two million people with sight loss, as well as many elderly people who rely on public transport for their independence.
I can assure you that I will support this when the Bus Services Bill is debated in the House of Commons in the New Year. I will also make the case, more widely, for local communities to have the power to make bus operators provide the services that local people need.
Helen backs Talking Buses
I believe it is vital that everyone is able to use buses and other forms of public transport and therefore Audio-Visual (AV) announcements are very important for those with visual...
An issue which encouraged many constituents to email me over the Christmas period was the Make the Air Fair campaign.
Access to high-quality mobile phone services is essential. As well as helping people to interact it is also key for the economy and public services. I would like to see mobile connectivity improve and I agree that the mobile market should be fair and competitive.
Customer choice and reliable coverage should be available everywhere in the UK. Indeed, the National Infrastructure Commission has said there are "too many digital deserts" across the country, and ranked Britain 54th in the world for 4G coverage.
During the last Parliament, the Coalition Government failed to improve mobile connectivity and while I welcome some measures within the current Government's Digital Economy Bill, I am concerned that it will not do enough.
As you know, Ofcom is currently consulting on the release of the 2.3GHz and 3.4GHz bands of the mobile spectrum. These proposals are well known to me, and I have spoken in Parliament about the potential issues auctioning these frequencies may cause for people who use hearing aids and devices. You can watch my speech here or read it on Hansard. I am aware that several organisations, including 'Make the Air Fair' are calling for a cap of 30% spectrum ownership for any one network operator.
This band of spectrum is one of our most significant public assets. How it is auctioned and regulated are issues of critical importance to the economy.
I am concerned that the Government has failed to foster a competitive communications market. More competition means better service, more investment and lower prices; and Ofcom should be supported to make sure that happens.
Licensing conditions for the spectrum auction must be ambitious and tough. These auctions should benefit everyone through better coverage and contribute to our digital economy, rather than simply raising revenue or providing benefit to the mobile network operators.
I will follow the outcome of Ofcom's consultation closely and can assure you that I will continue to press the Government to improve communications infrastructure and mobile network coverage in all areas of the UK.
Make the Air Fair campaign
An issue which encouraged many constituents to email me over the Christmas period was the Make the Air Fair campaign. Access to high-quality mobile phone services is essential. As well...
A campaign that my Labour colleagues and I are fighting for is the Women Against State Pension Inequality (WASPI) campaign.
I agree that the Coalition Government's decision to accelerate the rise in women's state pension age had a devastating impact on many women who were born in the 1950s, some of whom are now facing real hardship as a result. They did not have enough notice of the changes to plan for their new circumstances and the impact has been made worse by the Government's failure to communicate the changes.
I have been extremely disappointed that the Government has not acted on the injustices placed upon WASPI women and believe it should look again at what more can be done to help.
Proposals to put an end to the hardship should be brought forward to help us move to a fair solution, and in the meantime, support should be given to the most vulnerable. I support the idea that Pension Credit should be extended to those who were due to retire before the Coalition Government's pension age increase. This would alleviate the worst of the impacts for the most vulnerable women, and restore some of the dignity that many of them feel has been taken away. It would provide support worth up to £155 per week to half a million of the most vulnerable WASPI women.
Our pensions system should ensure dignity in retirement, and properly reflect the contribution to our society that older people have made, and continue to make. I am committed to protecting the triple-lock and pensioner benefits, such as the TV license, bus passes and the winter fuel allowance.
I will continue to press the Government to deliver on its promise to look at transitional arrangements and measures to help the women who have been disadvantaged.
You can join the WASPI campaigning by visiting their website or Facebook page..
Women Against State Pension Inequality (WASPI) campaign
A campaign that my Labour colleagues and I are fighting for is the Women Against State Pension Inequality (WASPI) campaign. I agree that the Coalition Government's decision to accelerate the...

subset: commoncrawl


text: Oct177:00 PM TuesdayFox TheaterBoulder, CO, USA I'm going to this show!Tickets Share ShareTweet+1SharePin it Comments Body * More information about text formats Text format Medium MediumImages with a data-picture-mapping attribute will be responsive, with a file size appropriate for the browser width. Post Image Add a new file Files must be less than 96 KB.Allowed file types: gif jpg jpeg. Leave this field blank


text:
Reuters Social Media Editor, Anthony De Rosa
Klout measures influence based on your ability to drive action on social networks, and has begun to incorporate real-world influence. The Klout Score is a number from 1-100 that represents the aggregation of multiple pieces of data about your social network activity. We compute the Klout Score by applying our score model to these signals. The Klout Score currently incorporates more than 400 signals from seven different networks. We process this data on a daily basis to generate updates to your Score. +K received: Receiving +K increases you're Klout Score by an amount that is capped in every 90-day measurement cycle to protect the integrity of the Score.
- Page Importance: Measured by applying a PageRank algorithm against the Wikipedia page graph.
- Inlinks to Outlinks Ratio: Compares the number of inbound links to a page to the number of outbound links.
- Number of Inlinks: Measures the total number of inbound links to a page.
- The Klout Score now includes sources that indicate real-world influence, with Wikipedia as a new primary data source.
The majority of the signals used to calculate the Klout Score are derived from combinations of attributes, such as the ratio of reactions you generate compared to the amount of content you share. We also consider factors such as how selective the people who interact with your content are. The more a person likes and retweets in a given day, the less each of those individual interactions contributes to another person's score. Additionally, we value the engagement you drive from unique individuals. It's great to have lots of connections, but what really matters is how people engage with the content you create. Adding more networks helps us more accurately measure your influence and can only increase your Score.
Influence is built over Time
In most instances, your influence should not radically change from one day to the next. The Klout Score is based on a rolling 90-day window, with recent activity being weighted more than older activity. Retweets, Likes, comments and other interactions on the social Web are all signals of influence. However, just looking at the count of these actions does not tell the whole story of a person's influence. It's important to look at how much content a person creates compared to the amount of engagement they generate.
Klout Score for Twitter:
- Retweets: Increase your influence by exposing your content to extended follower networks.
- Mentions: People seeking your attention by mentioning you are a strong signal of influence. We also take into account the differences in types of mentions, including "via" and "cc".
- List Memberships: Being included on lists curated by other users demonstrates your areas of influence.
- Followers: Follower count is one factor in your Score, but we heavily favor engagement over size of audience.
- Replies: Replies show that you are consistently engaging your network with quality content.
LinkedIn Klout Score:
- Title: Your reported title on LinkedIn is a signal of your real-world influence and is persistent.
- Connections: Your connection graph helps validate your real-world influence.
- Recommenders: The recommenders in your network add additional signals to the contribution LinkedIn makes to your Score.
- Comments: As a reaction to content you shares, comments also reflect direct engagement by your network.
Google+ Klout Score:
Comments: As a reaction to content you shares, comments also reflect direct engagement by your network.
+1's: The simplest action that shows engagement with the content you create.
Reshares: Reshares increase your influence by exposing your content to extended networks on Google+.
Instagram Measurement: Take a look at Statigram, IInstagram or Gramfeed.
Use Statigram to analyze your Instagram:
- Follow the steps above to sign in and receive your report.
- Go through each page of your report and make notes on your most successful content. Some things to pay attention to: Which photos and filters generate the most engagement? What time of day you get the most engagement? Which of your tags are in the top tags? How many followers are you gaining?
- Create a timeline for checking your stats periodically.
- Use your stats to create content that is targeted toward what your audience is drawn to.
Engage using Instagram on a Web Desktop: Using Instagram from your mobile device is the only way to get full-functionality, but engaging from the computer can be useful—especially if you're already doing work on the computer—so you don't have to switch to mobile during times when you're not posting content.
While recuperating after having his jaw wired shut, Joe Fernandez had to rely on Twitter and Facebook to communicate. Unable to speak to anyone, he noticed how online communication influenced his personal network and set out to create a website that could measure word of mouth and how it scaled.
In the beginning of obessing over this idea, he was unable to buy the domain name for Klout.com as it was already owned by another business owner. However, Joe Fernandez was a real entrepreneur that knew how to hustle. When former owner of klout.com at one point tweeted that he was at a restaurant in San Francisco, Fernandez went there, threw an envelope with $5,000 in cash on the table and told him that he would stop bothering him if he finally agreed to sell the domain name. He launched Klout in 2008 by quitting his job, sleeping on couches in Singapore with developers that believed in him, abandoning his friends, and risking his life's savings. It's scores fluctuate based on the analysis of these networks:
Mentions: A mention of your name in a post indicates an effort to engage with you directly.
Likes: The simplest action that shows engagement with the content you create.
Comments: Reaction to content you share and direct engagement by your network.
Subscribers: Subscriber count is a more persistent measure of influence that grows over time.
Wall Posts: Posts to your wall indicate both influence and engagement.
Friends: Friend count measures the reach of your network but is less important than how your network engages with your content.
Retweets: Increase your influence by exposing your content to extended follower networks.
Mentions: People seeking your attention by mentioning you is a strong signal of influence. We also take into account the differences in types of mentions, including "via" and "cc."
List Memberships: Inclusion on lists curated by others demonstrates your areas of influence.
Followers: Follower count is a factor, but score heavily favors engagement vs. size audience.
Replies: Replies show that you are consistently engaging your network with quality content.
Comments: Reaction to content you share and direct engagement by your network.
+1's: The simplest action that shows engagement with the content you create.
Reshares: Increase your influence by exposing your content to extended networks on Google+.
Your reported title on LinkedIn is a signal of your real-world influence and is persistent.
Connections: Your connection graph helps validate your real-world influence.
Recommenders: Add additional signals to the contribution LinkedIn makes to your Score.
Comments: Reaction to content you share and direct engagement by your network.
Follower Count: The number of people who see your pictures helps you influence.
Likes and Comments: Interaction with your photo is a clear sign of your ability to drive action.
+K received: Receiving +K increases your Klout Score by an amount that is capped in every 90-day measurement cycle to protect the integrity of the Score.
Tips Done: The number of suggestions you've left that have been completed indicate your ability to influence others on foursquare.
Inlinks: Measures the total number of inbound links to a page.
Ratio of Inlinks to Outlinks: Compares the number of inbound links to a page to the number of outbound links.
Page Importance (as measured by PageRank): Measured by applying a PageRank algorithm against the Wikipedia page graph.
Klout has over 100 million people scored by Klout, over 2.7 Billion pieces of content and connections analyzed daily, 3,500 partners and developers, and over 8 billion API calls per month. Brands depend on Klout being an objective measurement tool to signify who does, and who doesn't, have social media influence. Because many have tried to game the system by being more active on Twitter, for example, Klout made their changes in hopes of greater transparency and accurate measurement. A few are already looking at deleting their accounts altogether. At this juncture, I would imagine that Klout would want to become the default authority on the subject – and therefore want to be all-encompassing for everyone that participates in social media.
At the end of the day, market economics will determine the success of Klout. Will brands feel that the new algorithm is better? Will those that they choose to be "influential" because of their Klout score "deliver" what they were looking for? For social media marketers, having a selection of various metrics to choose from in measuring social media influence help deliver a well-equipped toolbox. Just as brands will have to determine if they feel the new Klout algorithm is a step forward or not, we social media marketers will also need to determine which metrics we feel best justify "influence" or help us in our analysis of social media users.
Klout built on this idea to show anyone how he or she can influence the world and its future. The idea is that word-of-mouth is scalable and that influencer identification is a big business. Klout provides a simple way for marketers to "rent" a set of influencers/advocates to obtain hoped-for outcomes. Klout is basically an email list marketer and an after-thought score.
Klout is probably the best-known influence tool. Klout is moving from a generic influence score and starting to score on topics. Many social media marketers put too much focus on one's Klout score for making important decisions. It may not tell enough of a story and individual's specific influence capabilities to spawn brand action yet.
Klout measures influence based on your ability to drive action on social networks, including real-world influence. The Klout Score is a number from 1-100 that represents the aggregation of multiple pieces of data about your social network activity and is computed by the score model to these signals. The Klout Score currently incorporates more than 400 signals from seven different networks. The data is processed on a daily basis to generate updates to your Score. +K received: Receiving +K increases you're Klout Score by an amount that updated every 90-day measurement cycle to protect the integrity of the Score.
The majority of the signals used to calculate the Klout Score are derived from combinations of attributes, such as the ratio of reactions you generate compared to the amount of content you share. Factors also include how selective the people who interact with your content are, the more a person likes and retweets in a given day, and the less each of those individual interactions contributes to another person's score. Additionally, Klout values the engagement you drive from unique individuals. It's great to have lots of connections, but what really matters is how people engage with the content you create. More networks help accurately measure your influence and can only increase your score.
Influence is built over Time; your influence should not radically change from one day to the next. The Klout Score is based on a rolling 90-day window, with recent activity being weighted more than older activity. Retweets, likes, comments and other interactions on the social Web are all signals of influence. However, just looking at the count of these actions does not tell the whole story of a person's influence. It's important to look at how much content a person creates compared to the amount of engagement they generate. Both PeerIndex and Klout rank users based on data that comes from their Twitter, Facebook and LinkedIn accounts, although the two sites describe their rankings somewhat differently. Klout talks about overall "reach" and "amplification," both of which are determined by looking at a user's activity and how much impact it has on their social graph. PeerIndex says that it looks at a user's activity in Twitter, Facebook, Quora, and LinkedIn and then comes up with an authority rank for their expertise in eight topic areas, which it uses to create an influence "footprint" topic for each user.
2) Kred
Kred is an emerging influence platform that is grounded in technical innovation from PeopleBrowser. They provide an influence index much like Klout, but they also produce an Outreach score. So not only is it important to score influence from a reach and subject matter expert perspective, but it is also valuable to understand a scoring for the degree of outbound engagement the individual performs. Kred also has "community" or topical social scoring. One of Kred's differentiators is that they are transparent with regards to their scoring attributes. They literally show you how points are accumulated. Every person or account on Twitter has a Kred score, which is made up of two parts: the influence score and the outreach score. Your influence score is a measure of your ability to inspire others as a number on a scale from 1 to 1,000, and is based on how often your tweets are retweeted, how many new followers you are gaining, and how many replies you generate. (Kred also looks at Facebook likes and Google +1s, but Twitter is the main source of data). It is very much like your Klout score. The Outreach score is measured in levels and is a reflection of how generous you are with retweeting and replying to others.
Kred also figures out which of 200 communities you belong to based on the information in your Twitter bio. It can show you the influence of your whole community and how you rank in that community. "Everyone is an influencer somewhere where Kred can show you where you have influence." Brand managers can define their own communities, which they will then be able to track.
The main difference from Klout is its transparency. It shows you exactly how you got your score and lets you drill down to every retweet to see how many points it was worth. A normal retweet might be worth 10 points, but one from somebody with high Kred might be worth 50. A mention is worth more than follow, and so on. Since Kred is calculating everyone's scores in real-time, it normalizes your score against the average. Kred also lets you incorporate your real-world accomplishments like degrees, honors, awards, and certificates. You will be able to send Kred a PDF proving an offline achievement, and they will add it to your Kred.
3) Peer Index
Allows you to be able to tell who is the opinion leader in a particular niche. The more communication with opinion leaders, the more a very targeted effect on your own authority you can have within your niche. While there are other more "overall" influence scores, Peer Index delves down more into industry specific authorities. Focuses on tracking the top people on a specific topic, not just anyone. Unlike Klout, PeerIndex also ranks what it calls "realness," which is a measure of the likelihood that a user is an actual person rather than an automated feed or "spambot." If a user has a huge number of followers but many of those are bots, that actually decreases their overall ranking.
Your overall PeerIndex score is a relative measure of your online authority: impact of your online activities and the extent to which you have built up a social, reputational capital on the web. Merely being popular doesn't indicate authority. Authority is built up like a fingerprint on a category-by-category level using eight benchmark topics. Someone cannot be authority without a receptive audience that listens and is receptive. To capture this, PeerIndex Rank includes audience score calculated for each profile. Finally, the activity score accounts for someone who is active that has a greater share of attention of people interested in the topics they are interested in.
Benchmark Authority score is the measure of trust; how much can you rely on that person's recommendations and opinion on a given topic; used to generate the overall authority score as well as produce the PeerIndex Footprint diagram. The authority is a relative positioning against everyone else in each benchmark topic. The rank is a normalized measure against all the other authorities in the topic area.
Related to benchmark authority is topic resonance. This is a measure how your actions within a topic interest community resonant with the community. It is only calculated resonance for topics that have been found to have a large enough community will produce a reasonable result. Although, you will only see the top five topics on the profile pages, we calculate for all topics we've detected you in.
Audience Score is indication of your reach generated from the number of people who listen and are receptive to what you are saying. Being followed by large number of spam accounts, bots, and inactive accounts will reduce your audience score. The audience takes into account the relative size of your audience to the size of the audiences for the rest of community.
Activity Score is the measure of how much you do that is related to the topic area. Being to active and people will stop listening to you and if you are too inactive people will never know to listen to you. It is done relative to the community. If you are part of a community that has lots of activity your level of activity will need to be higher to achieve the same relative score as in a topic that has a lot less.
Realness score is a metric that indicates the likelihood that the profile is of a real person, rather than a spambot or twitter feed. A score above 50 means we think this account is of a real person, a score below 50 means it is less likely to be a real person. A range of information is used to generate realness such as whether the profile is claimed and been linked to Facebook or LinkedIn with calculations modified by the realness the metric. Claiming your profile will boost your authority, audience and activity scores and consequently your PeerIndex as well.
Before PeerIndex scores gets back to you, they are normalized. Every number in PeerIndex is based on a scale of 1 to 100, showing relative positions. The calculation helps you discriminate between top authorities to easily understand who the top authorities are. The trade-off is that many of us end up with seemingly lower scores.
Here's an example: If you're in the top 20% by authority in a topic like music, this means you have higher authority than 80% of others measured within music. Your normalized authority score for music will be 55 to 65. Remember a score of 60 puts you higher than 80% of people tracked in that topic. A score of 65, means you rank higher than 95% of the people tracked.
Topical Influencer
Topical Influencer is the next phase to grouping influencers under umbrellas as the natural next evolution of influencer marketing. What does all this mean for identification, grouping companies, and certain people that are more relevant than others? Topical Influencer Platforms are structured by topics across Twitter, blogs, Facebook, YouTube and other platforms with details on thousands of identified influencers. These platforms are designed to help agencies and brands find social media influencers for nearly any given topic, from cloud computing to travel to motherhood. It includes tools to filter, sort, target, monitor and engage relevant influencers with campaign ROI measurement. Target the most relevant influencers refined by keywords, location, mentions, platform and other filters. Top influencers may be defined as either those with the greatest reach or the often times more approachable middle tier. Your reduction of the time it takes to identify campaign-relevant influencers will be lessened by using these platforms. Advertising, marketing and public relations agencies, as well as brands can execute highly targeted campaigns in social media and/or want in order to better understand their influential customers and prospects.
Platforms are organized as list Topics pre-filled with tens of thousands of influencers
Custom topical influence scoring based on peers, topicality and ability to drive action
Influencer profile citing their influential topics, social media accounts with reach and engagement, most shared content and other metrics
Custom target lists may be saved and recalled
Emphasize topical influencer holes of actionability:
However, there is a lack of actionability. A lot of the metics provide ways to organize your lists and to monitor conversations, but they don't engage with this market research data. Brands need to drive topics around their culture, news, and happenings to create brand advocates. Actionability on topical influencers gives marketers the ability to reach out with relevant information that drives actions in return from influencers. Brands want brand advocates to create a social word of mouth program.
Belief in relevance drives influence. This service is all about helping you find the relevant conversations so that you can get in on them and become an expert. TRAACKR offers a comprehensive set of features to find relevant influencers, manage engagement, and measure results.
Focused on specific topical focus with pre-curated lists of 100+ categories — so you don't have to start with a broad, keyword search that tends to push back a lot of junk data. Instead, major categories have been culled for accuracy and many broad topics (social media, automotive, moms, etc.) have already been cleaned to ensure the data is good. Socmetrics takes into account multiple channels and reach including YouTube, Twitter, blog readership and the like. Socmetrics's algorithm credits a bit more stickiness to influence than tools like mBlast do. While public relations professionals certainly want to reach influencers who are most influential now, there's an argument that even someone who hasn't taking to writing about a certain topic in a few weeks is still an influential person to that audience.
Three primary factors in determining its rankings:
Peer Validation – Does this person interact with other influencers in the topic and do their peers follow them, retweeted, etc.
Topicality – Is their content on-topic or close to it consistently versus diffused and scattered around other subjects. Are their followers interested in the topic in question, too? This would account for an influencer who blogs strictly about one topic versus someone who mixes personal and other topics in that might attract an audience perhaps not as interested in the core topic.
Ability to Drive Action – Does this person get shared? Is their engagement rate relative to each platform? Does their audience respond with comments, shares, likes, votes, etc.
While each are interesting data points in an overall influencer identification program, there will always be debate as to which is most important or if other factors belong. With that said, each service out there — Traackr, Klout, mBlast, etc. — is just one way of looking at the data.
None are necessarily better than another and all are valid points of consideration. But it won't ever be the only way to organize or find influencers. You can save multiple lists as well, though your 25 person tracking limitation will kick in at some point. When you find an influencer in your searching, a hand "Add to List" button is there to easily sort and track the individuals in question. The system pulls in their latest content, Compete.com data on web traffic and more. There's a lightweight CRM system on top of the tool as well, so you can keep notes about outreach or preferences in each influencer's profile.
Also included is monitoring and ROI reporting. With your lists of influencers, the system will monitor and index all of their content and flag any that mentions your product or brand. So PR firms doing blogger outreach to a targeted list can produce a report that says, "Reached out to 25 influencers and landed placement with 22 of them." Plus, with the monitoring function, you can easily see what they're talking about now.
A query based influence tool that lets you know how to understand whom the influencers are of any area by forming a specific query to do so. Appinions does contextual scoring versus individual scoring. Contextual scoring measures the degree of action taken by others (quote you/blog about you, link to you, retweet you) based on what you say. Appinions can identify the individuals who have true influence on any subject, and provide a roadmap for clients on how to reach and influence those influencers to the client's benefit. Whether it's Advertising or Public Relations campaigns on anything from branding issues to the potential effectiveness of an election, Appinions offers the most comprehensive, big-data, cross-channel approach to accomplishing those goals by identifying and reaching those who change opinions fastest. Monitors activity on social networks, traditional print, and broadcast media. For the first time, by monitoring before and after activity, they can get a real picture of just how their efforts have changed opinions and have influenced those who speak the loudest on any subject through a report card on the impact of Marketing.
SocialChorus is the leading social word-of-mouth marketing solution for the brands that people love. SocialChorus enables customers to acquire and engage brand influencers, who deliver the most valuable social actions, with the greatest quantity, across all social channels. Brands can consistently deliver more of the most valuable social actions through trusted social influencers. SocialChorus has launched over 200 social word-of-mouth programs for the largest brands in the world and deliver measurable social ROI at three to five times on average in a few weeks
A maven is a trusted expert in a particular field, who seeks to pass knowledge on to others. The person who understands a topic has accumulated knowledge. A social media maven is an individual who identifies interesting or trending content and shares it with a large online network. The term social media maven is sometimes applied to people who are adept at using social media for commercial purposes, such as spreading a particular message about a product or service. As with mavens in other areas, social media mavens are seen as being more advanced in their understanding of social media than the average population. The idea of a social media maven is a bit controversial in that many people believe that there are actually many mini-mavens within groups of friends. These mini-mavens play that role for their immediate network, giving opinions, dispensing advice, selecting the news of worth, and highlighting products and services. Social media mavens in a truer sense use their savvy to collect vast armies of followers, making them very valuable from a business perspective.
The MavenSocial Platform enables users to Create, Manage, Measure and Store Customer data.
MavenSocial will leverage existing marketing assets on Social Networks and amplify your results while tracking your social media influencers from one location. Know where the first share came from, and the influence it had on brand dissemination across multiple channels. MavenSocial is is the leading company with analytics which prove and explode every marketing dollar and provide data on customer profiles unlike any other social platform.
Identification space
Influencer Relationship Management ("IRM") measurement is directly analogous to CRM. Marketers setting up a new target list for an upcoming campaign want to pull a list of top influencers within a specific category and rank them not only by these generic scores but also by variables that are proprietary to the relationship with these influencers. SocialSteve, defined influence from a marketer's point of view. We need brand-specific, proprietary scores based upon influencer action and outcomes — the next generation of influencer scores.
Put in another way: beyond "contextual scoring" and "individual scoring" marketers need "performance scoring" – which is only possible in a closed-loop IRM platform where the brand owns the relationship with the influencers. Blowing up left with listening and lists, plus targeted Google search, as well as more refined recent entries into the arena such as SocMetrics, Traackr, GroupHigh help.
Influencer Advocates
Traditional influencers = Professional
Top of pyramid: WSJ, NYT, Bieber, etc.
Emerging (digital) influencers = Power Middle
From mommy bloggers to niche interest Twitter publishers.
Influencers by connection = Advocates
The cream of the crop recruited from Facebook and Twitter communities, consumers, brand email lists, employees, and customers.
What to do? First, define your business, marketing strategy, and KPI's. You need to ACTIVATE by good old fashion marketing & PR:. messaging, content, co-creation of value, offers, calls to action; all the components of brand to influencer/advocate collaboration. Manage the value exchange. You then need to rank and filter. Klout, Kred, PeerIndex, SocMetrics, Traackr – they all give us ranking metrics that are useful in varying ways. The big next step here is to provide marketers with the ability to include performance data into the ranking algorithms. (Analytics attached to accessibility is a big step in this direction) This doesn't negate the generic scores; it adds an additional score to the brand marketer's toolkit that correlates to relevant outcomes.
Finally MANAGE the influencer data: store the influencer data in a UI that enables marketers, enrich that data over time, keep the influencer relationship warm through the use of drip marketing, track what they are doing for your brand across all channels as well as what the brand is doing for the influencers (combine offline & online data & communications). This is where comes in to play, and where the PR firms need most help. In fact, all brands need to manage growing amount of earned and social influencer data.
Drip Marketing strategy is a communications strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of an email direct marketing tool although other media can also be used. Drip marketing is distinct from other database marketing in two ways: (1) the timing of the messages follows a pre-determined course; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient.
–Email: Most commonly used because of low cost associated with sending multiple messages over time and is often used with a method called an autoresponder. In this method, a lead completes the form on a company's website and is then enrolled in a drip marketing campaign with messaging appropriate to the form's context.
–Direct mail: Direct mail software has been developed that enables drip marketing techniques using standard postal mail. This technology relies on digital printing, where low-volume print runs are cost justifiable, and the variable data can be merged to personalize each drip message.
–Social media. Applied in social media marketing tools to schedule a series of updates.
Drip marketing can be used as a function of the lead generation and qualification process. It is an automated follow-up method that can augment or replace personal lead follow-up. Often called Autoresponders new leads are automatically enrolled into a drip marketing campaign with messaging relevant to the call-to-action from which the lead came.
Advantages include the automation and efficiency, as well as the continued ability for direct response. Intelligent e-commerce sites use it for un-purchased shopping cart items. The continued messaging is relevant to the contents that the shopper stopped short of purchasing, and continues to include direct response actions. Drip marketing is popularly applied as a sales tool, particularly in long sales-cycles such as large ticket items or enterprise-level sales. Whereas persistent follow-up can become a deterrent to closing the sale, Drip Marketing methods offer the ability to remain top-of-mind, and even prompt action, without jeopardizing the relationship.
Disadvantages include the impersonal manner of the automated follow-up method, this automated follow-up has a lower response rate than does personal sales. The lowered response rate is often justified by the volume and efficiency with which leads can be generated and converted.
The management of IRM data needs the use of an IRM platform.
IRM Systems empower marketers to manage relationships, manage content, and manage value exchange. (Pages 10)
Manage the influencer relationship and enable the communication. Brands need must own relationships, not rent from Klout. Measure, rank and filter data over time. This needs to be dynamic list based on response & updated based on new additions to the fan base.
Manage content by distributing with control and tracking, while allowing for authenticity.
Manage the value exchange across a spectrum of options. During the length of a brand-influencer relationship, and especially during marketing program activations, there is a value proposition for each party involved and an exchange that takes place. The values involved here are a subject for another post, the currency can be $money, content, credibility, validation, product or access.
Broad marketing (mass) vs. direct (personalized) (Page 10)
Are you looking for earned media mentions of your brand on an influential blog or people to share your brand with all their friends/connections? Is the influencer expecting or will receiving something in return to motivate them? Think about the types of influencers you want to work with as defined above. Have a mix and think about how you are going to connect with each to build a relationship. Think about the action you want to motivate them to do and the bandwidth you are willing to allocate for each.
Brands can't invest in one-to-one marketing– that's why they've stuck to marketing to the masses for so long. At the same time, there's a reason marketing automation has become such a big space in recent memory. However, there's surely a fine line to automation. Customizing and personalizing messages to individuals is time consuming as they do not also always optimize conversions depending on what conversions you are talking about: sales, traffic, engagement, etc.
Many mass marketing tactics fail because they are seen as spam and not personalized, but most of the time to just promotes a business or brand. Marketing to the masses is great for brand awareness, but marketing to the individual level sparks desired actions. Brands know that automating the processes can reduce the resources required and make the process run more efficiently. Yet, when it comes to proactive marketing solutions on Twitter, there are certain pieces that can be automated to scale. Initial direct marketing examples of communications and follow-ups based on sentiment analysis are just two examples. There's a fine line between over-automation and just the right amount. As is, we're striving to help brands identify that grey area and make sure they can 'touch' as many customers as possible while also not raising any red flags. All of these customers (or fans) have opted-in for the brand to market with them. Whether they absolutely adore the product or are just chasing the next best deal, these followers have chosen to be marketed to on their own accord. Take advantage.
The minds behind influencer platforms realize that it is not just about accurately scoring influence, but more importantly to allow brands to determine the influencer in their market space AND to make it easier to connect with these people. When both of these functions become easier for brand marketers to execute, then we will see the true value of digital influence tools come to fruition.
Klout, Kred, and Appinions pretty much provide you a list of emerging digital influencers. If you want to know who are the people talking about your brand and having strong influence on their connections, you can use a social media monitoring tool such as Radian6, Sysomos, and others to 1) find who mentions your brand, and then 2) evaluate their influence or authority level.
SocialChorus is in the right direction. They offer a way to identify "influencer by connections" and reach out to them to attempt to create brand ambassadors. This is often done on a rewards basis, so I throw some caution there. Sometimes your actions might be perceived a "bought influence" and if that is the perception, your influence marketing can backfire on you. Moving forward, all of these platforms are opening up their APIs. This means that one company can do the influence scoring and provide another platform the data. Going forward power-combined integrated solutions among platform providers will emerge such that some will do the scoring and other will handle the engagement activities. None of these tools cross correlate an individual on all the channels well. For instance, blogging can have no contribution to an influence score. There is no correlation between the SocialSteve Blog and the @SocialSteve twitter account. This does not play into the algorithm of the influence tool.
Conclusion: Influencer Marketing Programs to create Brand Advocates (Pages 11-14)
In conclusion, you want advocacy programs for your influencers marketing program. You want to know how to use influencer marketing to create brand advocates, brand evangelists, brand ambassadors, questions, how to drive to action, how to write a blog, how to get to a share, how to get a tweet, and drive impressions. Using influencer identification for these people should create your Digital street team. There are a handful of key points you should consider:
1) From a marketer's perspective, not everyone is equal. Those that have a strong reach and following AND can drive brand action deserve greater attention and tender, loving care from brand marketers as opposed to the general public.
2) There are different types of influencers that you want to engage with and build strong relationships with.
3) A platform or tool should not determine how you go about influence marketing. You should determine whom you want to reach, how you plan to engage and go about building a relationship, and then determine the platform(s) to help you get there.
Influence marketing programs move your target influencers through the influencer marketing process to create levels of long-term engagement thru multiple touchpoints built over months andyears. The goal of these programs are to build loyalty among influencers and term them into brand champions. You have to create a relationship with an influencer by building awareness, building credibility, creating an emotional connection, creating loyalty, and then turning them into a brand advocate. Because influencers have the ability to do drive action, converting influencers to advocates for your brand can be a powerful way to amplify awareness and support your brand initiatives.
The four steps are:
1) Identify your Influencers: Consider influencers you've already engaged with and find new influencers
New Influencers lead geneartion: Identify the topics witin which you're looking to engage influencers with based upon your brand on prominent feeds it focuses on , brand reputation, brand attributes, characteristics of your target audcience, or industry topics related to your product or service. Use monitoring tools to search conversations, news articles, and blog posts across the web and pay attention to sentiment around the topic.
Consider known influencers: Your PR, marketing, and corporate communications teams have already engaged. Cluser them and move them together. Consider influences you may already be following by looking at blog authors from your RSS feader, people your following on twitter, and newsmakers in traditional media.
Anaylzye your influencer list: Evaluate each individual for credibility, engagement, and activity. Understand the point of view of each influencer you identify relative to your brand. Look to see if their blog posts or articles get comments, and wheter they're active in responding to those comments. Do they a have a scoial meida presence and are they active? What channels are they most active on and if they engage in conversations with their followers. Establish easiest way to contact.
2) Map your Influencers through the process
Influence Clusters are highly focused groups of topical influencers aligned to a particular niche, goal, or objective. When creating influence clusters, assign influencers in the same topical area, who are at the same phase of the influence marketing program.
3) Determine which Brand Assets you possess or want to create
Brand Assets are tools you can use to help engage with influencers. These include, White papers, primary research, meet R & D, Meetup, Tradeshow, Expert Voice, Online Event, Brand Party, Give Products, VIP Treatment, Invite to Speak at Event, Content Contributor, and Demo.
4) Create your program
Determine how you wish to engage them to move through your influence marketing program.
SOCIAL MEDIA CONVERSATION DIAGRAM: http://mashable.com/2013/07/01/conversation-prism-brian-solis/
Post should have a variety of industry news, photo, stories, and client news. Promote your events on Facebook. You should be collaborative and listen.
"Listening more than talking."
How does picture/video react to posts?
Photos capture attention, testing; Don't have to be professional photos.
Pinterest is an electronic bulletin board that you can use visually. Websites need to have pinnable content.
You should care about Vine because Twitter acquired them and it now has over 4 million users as well as is the number one downloaded app in the App store. Michael McDonald bathtub vine.
Make your blog social too, by embedding posts and engaging with your audience.
How should a company create a social media strategy?
- Your Audience
- Timely
- Target all customers
- Topical
- Use short posts and pictures
- Reach out to other circles
- Be Proactive
How do you build a base: Photo Contest (Instagram, Flickr). Zappos uses a creative contest by having a fan photo Friday and including the person's name that posted the picture.
Use Instagram, acquired by Facebook, and "let the photo speak." Not everyone has a good visual story. You can get more photos by having your fan base create user-generated content. When you get back customer complaints, sometimes it is best to take it offline with a phone call or an email. Act like a human. The way you would treat somebody offline should be no different than the customer service you should give them online.
Use a unique call tracking phone number for your videos and have google goals, can also track through bitly
Social media is heavily related to PR. Brands interacting/Google Alerts (Vocus)
Partner with Journalists/reporters
Measure your social ROK with Google Analytics, Social Media is a part of your marketing plan.
#Hashtags on facebook? Most would say no, but only use them if they are relevant for an event or contest.
Favorite brands: Skittles, Coca-Cola, Delta, Braves, Zoo (Google+)
Twitter may be lagging behind visually, but let's not forget about the national events that have been reported on Twitter first. More reliable sources in real-time make this network far away from going dead.
Each platform has a different user experience. Infographics are on the rise with relevancy and popularity. "HOW TO WIN AT ROCK, PAPER, SCISSORS, EVERYTIME"
How do you determine which platform to use? Where your audience is.
Due-follow link
No-follow links
Facebook still seems to be the most engaging. Try putting a Youtube video in your email signature.
- From your Admin Panel, click on See All in the Insights section. Facebook takes you to the Overview tab.
- From the All Posts tab, sort your posts by Reach & Engagement. Note which post types received the highest numbers: status updates, links, photos, or video? What was the content of the post? Sort again to see which posts received the lowest number. Make a note of your successes and be sure to repeat those and even improve on them.
- Identify when when your fans are online: make sure to post on those days & times (Posts> When Your Fans Are Online).
- Find out who your fans are demographically. Note their gender, age range, and location.
- Figure out which demographic group engages most with your posts (People>People Engaged).
- Identify the areas of your business page that people are most interested in (Pages>Page Visits. For most people it's the Timeline, then the About page. Which are your top 3 sources?
Create a spreadsheet that will track your Facebook statistics for each month. I recommend tracking your Top 5 posts (by type & content), Reach demographics, and Time Zones. That will help you reach the most fans on a consistent basis and get the most out of your business page. Write for SmartBlog on Social Media, one of the largest and most-well respected blogs in our industry.
Foursquare Klout-Tips Done: The numbers of suggestions you've left that have been completed indicate your ability to influence others on foursquare.


text:
At a symposium in Japan, Christiana Figueres urges Japan to assess how an international climate change agreement could help achieve its 25% reduction target, and cautions against a categorical "no" to the Kyoto Protocol.
28 February 2011: Speaking at a symposium organized by the Institute for Global Environmental Strategies (IGES), in Tokyo, Japan, Christiana Figueres, UNFCCC Executive Secretary, emphasized that all parties have to be "on-board" in order for greenhouse gas (GHG) concentrations to be stabilized.
Highlighting the significance of the Cancun Agreements, she noted the 17th session of the Conference of the Parties to the UNFCCC (COP 17), scheduled to take place in Durban, South Africa, at the end of 2011, needs to build on Cancun, not only on the new institutions but also in terms of increasing certainty of the international framework. Figueres highlighted that Japan's 25% target is "testimony to clear, strategic economic thinking which will create economic advantages well into the future." She added that, together with Japan's New Growth Strategy, it will put the country on "a cutting edge path to low-carbon growth." She urged Japan to assess how an international climate change agreement could help achieve this ambitious target, and cautioned that a categorical "no" to the Kyoto Protocol would cause Japan to lose out on the sizable investments it had already made into Kyoto Protocol infrastructure. [Figueres' Statement]


text:
Plastic containers are used in the manufacturing of plastic chairs and carpet.
The beverage container return rate reached 86.2% in 2016, one of the highest return rates in North America and up from 85% in 2015. That significant accomplishment helps solidify Alberta's reputation as a leader in beverage container recycling world-wide.
Other highlights contained in the 2016 Annual Report, released at the BCMB's Annual General Meeting on June 21, include:• The opening of two new depots - the Winterburn Bottle Depot in west Edmonton and the Walden Bottle Depot ...
All Alberta bottle depots are part of our Mystery Shopper program. A mystery shopper audit is a way for the BCMB to ensure that depots are providing accurate refunds to consumers. A "mystery shopper" will return bottles to a depot. They will then report to the BCMB and the depot on the refund they received, and whether the refund was correctly calculated and paid by the depot. Depots are promptly advised of the results of mystery shopper audits.


text:
- Tourism Australia appoints Parineeti Chopra as brand ambassador
- Nusa Dua Beach Hotel & Spa of Indonesia win multiple tourism awards
- India emerges among high growth tourist markets for Vienna
- Emirates to deploy extra flights for the upcoming Hajj season
- Tourism at a cost
- No exposing legs or arms: Saudi Airlines lists new dress code for passengers
- Canada 150: School of Flavours presents Taste of India food festival
- In doubt about visiting Jordan? Bollywood's Munna Michael will surely convince you to visit
- PopCult to regale diners on Friday evening at Kolkata's Monkey Bar
- Frontiers North Adventures releases 2018 Trip Collection for north Canada
Mumbai, July 29 (NITN): Jet Airways, an airline, on Saturday announced special fares for its services to Amsterdam and Paris for guests travelling to Europe from across its domestic net ...
Gurgaon, June 28 (NITN): Airline major Spice Jet on Wednesday announced the Mega Monsoon Sale with one way all inclusive starting fares as low as Rs 699.
New Delhi, June 12 (NITN): Keeping the arrival of Monsoon in India in mind, travel major Cox & Kings has introduced a series of discounted packages in the domestic market.
The best possible way to quench your wanderlust is to pack your bag and set out, travel. While travelling as a hobby has grown exponentially, one still tries to figure out the best possible way to travel light. A lot depends on how you travel, so plan your trip carefully to avoid any unwanted circum ...


text:
Thursday, January 04, 2007
Notes to my faithful reader(s)...
Some of you may be wondering "where's the annual best films list? Doesn't The Fortnightly do lists ad nauseum, so what's the deal?" That is if you're not wondering: "Where am I, this isn't the blog I wanted." For those of you asking the first question it seems that this years "prestige" pics, have been even more compacted into a small amount of time, and theaters, and because of the latter, the fact that so many were in limited release, I haven't seen enough to formulate a list. I was going to wait until I saw Inland Empire, but unless anyone wants to spring me tickets to NY or LA, that might keep you waiting until Flag Day. So, I will make the list some time in mid-January.
Posted by Jacob Floyd at 1:00 AM
No comments:
Subscribe to: Post Comments (Atom)


text:
You are not permitted to download, save or email this image. Visit image gallery to purchase the image.
Life jackets have already saved the lives of at least 11 people around the country in 2014, including three off Otago Peninsula, Maritime New Zealand says.
The three boating enthusiasts, all wearing life jackets gear, were rescued after their boat capsized off the peninsula on January 5.
A 49-year-old fisherman who was not wearing life jacket when he fell from a boat in Wellington harbour the same day is presumed drowned.
Last year 19 people died as a result of recreational boating accidents, compared with 14 in 2012.
A lack of life jackets or ill-fitting life jackets was a likely factor in 13 deaths.


text:
(201) 424-0488
Share Broker Profile
Established Businesses For Sale
Cash Flow: $100,000
West Milford,...
Deli with no competition near some miles . Annual sales volume : 550K ~ 600 K
Cash Flow: $120,000
Rent : $ 2,300
Cash Flow: $70,000
Union, NJ
good cash flow. delivery service. catering
Real Estate For Sale
Succasunna, NJ
Great Location. Free standing building with ample parking lot
no competition nearby. lottery and cigarette sale. great for the owner occupied business
Individuals and companies listed here claim to be an authorized business transaction intermediary. While BizBuySell does not doubt these claims, BizBuySell has not verified them and makes no guarantee, warranty or representation about them. It is your responsibility to independently confirm the claims made by individuals and companies listed here.


text:
The Spaniard, who manages Merseyside club Everton, believes the Liverpool forward must take steps to contain his temper after his bite overshadowed the World Cup action.
The Liverpool striker seemed to sink his teeth into the Juventus center back in Tuesday's decisive World Cup Group D clash, the third such incident involving Suarez, who has previously bitten PSV's Otman Bakkal and Chelsea's Branislav Ivanovic, receiving seven and 10-match bans respectively.
While Martinez was full of praise for the 27-year-old's footballing ability, he was scathing in his assessment of Suarez's conduct and believes he should seek help to control his volatility.
PHOTOS: USA vs. Portugal | U.S. fan reactions | Beautiful people in Brazil
"There is no doubt about the talent and the quality he has," said the Spanish coach while working as a pundit for ESPN. "He can win games single-handedly and he has that focus and mentality that he can get back from a situation [the surgery that preceded the tournament].
"But the behavior, I just seriously think that he needs help. If you cannot control yourself in those moments, then he needs some sort of help, because that is just unacceptable on a football pitch."
Martinez, a Merseyside rival of Suarez, was dumbfounded that Suarez could bite another player for a third time and believes he has betrayed his status as a role model and overshadowed various sub-plots from Tuesday's World Cup action.
"This is a behavior that has happened already two times and Luis Suarez, as wonderful a footballer as he is, he's been banned twice [for the same offence]," the former Wigan boss continued. "He [has] such a controversial way of behaving on a football pitch that you see it again and everyone feels upset.
"We can't celebrate, we can't talk about what Uruguay did, we can't talk about why Mario Balotelli didn't come on in the second half. These are big talking points. [Instead] it is about how Luis Suarez is allowed to play the game without carrying that responsibility you have as a player, being a role model for the younger generation. You cannot justify it."


text:
Looking for a bright and challenging career at ThinkTanks??
Sorry! presently there are no opportunities at THINKTANKSGO BACK TO THE HOMEPAGE
Quality designs are what clients look for and ThinkTanks provide them within budget. Our designs are unique compared to others.
Do you know there are over one billion websites on the internet. Do you want your website to hover top in the search engines?
Better coded and latest technology supported by latest browsers, is what a website needs to function on the internet.
Our Web Re-Designing Services provides a professional look to your website, increasing business opportunities
Maximizing error free data entry is the primary target as its turnarounds executes faster and reliable.
The overall website maintenance services is to keep up-to-date of the needed changes and making your website running efficiently.


text:
Dates: November 29- December 2, 2017
Location: Death Valley National Park, California
With Lance Keimig
Moonlight Conditions: first quarter moon
Cost: $1195/$1095
Pay in full when you register by September 1, and save $100
Maximum Group Size: 8
Workshop Description
This intermediate to advanced night photography workshop will take place in the waxing stage of the lunar cycle which will offer us plenty of moonlight, the perfect environment for light painting in the desert environment. This intensive workshop is intended for photographers who have at least a minimum of night photography experience, and who know their equipment well. You should be comfortable establishing exposures and focusing at night. The emphasis will be on light painting at a variety of ISOs, ambient and existing light ratios, and image stacking for long star trails combined with light painting.
With a maximum group size of 8, you'll have the opportunity to work one on one with me. I'll be pushing you to step outside your comfort zone, to test and find the limits of what your camera can do, and to make images that you can't do at home.
[metaslider id=865]
This class is for those looking to expand your photographic horizons, recharge your creative batteries, share ideas with friends and colleagues, and to go home with some exciting images from this unique landscape. We'll create individual goals for each participant, and encourage you to blur the lines between night and day, consider why you photograph at night, and to make images that are as far removed from postcard views as possible. Collaboration is a great way to make new discoveries and new friends, and will be a part of the experience. Working through image ideas and lighting together is a fun and rewarding process, and can help give you that kick in the pants you've been looking for. Locations may include the famous Racetrack Playa, Rhyolite, the Mesquite Sand Dunes, charcoal kilns, Badwater Salt Flats. Discoveries await.
Food and Lodging- being updated
The workshop base camp will be at Stovepipe Wells. We have secured a block of standard rooms at a discounted rate, and once you make your deposit you will receive a code that can be used to reserve one of the group rooms. The group reservation is for 5 nights, from November 28th to check out on December 3rd.
Dining options are limited and expensive in Death Valley, you may wish to bring whatever food you can carry with you. All rooms have a coffee maker, microwave, and mini-fridge. As with most of my workshops, we'll be operating on a 2 meal schedule, breakfast, and then our main meal will be a late lunch before going out to shoot. Most people bring sandwiches to eat on location at night.
Getting There
Death Valley is located in eastern California, 2.5 hours west of Las Vegas, NV. There are several ways of getting there. If you will be flying, fly into Las Vegas and take this route. Here are route recommendations for those coming from Los Angeles or from San Francisco. Shooting in remote locations means long drives both before and after shooting hours, so expect some late nights. One night in particular will require an almost 2 hour drive on a rough road. We expect to carpool to this location and take a few vehicles as possible. (We promise, it's worth it!)


text:
How A Locksmith Can Repair A Failed Safe
With all the security measures being taken today by both business and homeowners, a safe is one of the most popular items being installed. There will be times, of course, when something involved with the safe will fail, and a locksmith will be called in to help restore it. Depending on the type of safe, the repair could range from the basic replacement of the lock, to a complete reprogramming of all security precautions about the safe itself. Only a qualified and trained safe technician should be working on such projects, and is a specialty that requires years of training.
A safe, just like other equipment involved in security, will fail. Whether through misadventure or aging, something will cause it to no longer work as it once did. When this happens, a specially trained locksmith should be called in to handle the repairs. Broken tumblers will have to be drilled out and replaced, and the entire locking mechanism evaluated for further repair or replacement. Electronic safes feature intricate systems of passcodes, overrides and emergency codes, and should be approached with the mindset of evaluating it in total before pinpointing the problem. This scenario will often require reprogramming rather than replacement, but that should be left up to the technician in charge.
Are you searching for an Eastleigh Locksmith? If you are looking for someone you can trust and depend on then look no further! Visit http://www.mylocksmitheastleigh.co.uk today for all of your locksmithing needs!
Posted under Miscellaneous
This post was written by SBR_Assistant on August 10, 2012


text:
The Chagrin River, Gates Mills, Ohio, USA. Spirit Photography by Michelle and Ricky Schill
I have never been good with remembering or deciphering my dreams; therefore, I never put much importance on them. Over the past seven years I have suffered from ME/CFS, which contributed to my attitude towards my dream life, or lack thereof. Recently, my health has been improving by leaps and bounds and my dreams are becoming more clear and I am able to remember them better. I still have no skill at deciphering their meanings, however, and I must ask my Higher Self for help with this. She will be assisting me with my writing today.
This morning I awoke immediately after having a dream. A phrase in this dream stuck with me and I felt very strongly that it was important and something I needed to write about. The phrase was "being a mother or father is not as important as being a brother or sister".
I found this a bit a shocking as a mother. I feel my role as mother to be the most important role in my life and I needed an explanation about this dream. I will begin to have my Higher Self write from here on in.
In the dream I was with my family on vacation. I found myself with my siblings on a river boat. We were talking about whether it is more important to be a parent or a sibling. Our family life was not the best as children so I thought this was what the dream was about.
While we were talking I saw my grandmother approach from across the river. She has always been very wise and I confided in her quite a bit as a child. I asked her what she thought and she responded with "being a mother or father is not as important as being a brother or sister". I was surprised to hear my grandmother say this because in our family there was always a hierarchy. The older generations received respect and reverence no matter how poor their behavior was. They were right under every and all circumstances. We were taught that they were more important than the younger generations.
When I awoke I asked my Higher Self to explain the dream. The dream was because I needed to understand that my role as a sister is important to my family but I must also understand that my role as a sister to the entire planet is also important. This message is not only for me but for everyone.
The reason for this is because as siblings we are more connected on a level that is equal rather than there being a hierarchy of power and respect. As siblings we are on a more equal playing field than we are with the generation above us. The meaning is important in understanding that we need to help each other through this physical life because it is so very difficult.
When we perceive each other as having rank, where one person is above the other, having more power and more deserving of respect, we become unapproachable to others. We must begin to view ourselves and others as we are viewed in the Spiritual Realm: being equal and as deserving as anyone else with a high title. When we begin to understand this we can become more approachable to each other and therefore be able to help one another during our trials and struggles.
We must begin to do away with the caste system that is so prevalent still in our society. Money does not determine your worth. Title does not determine your worth. Education does not determine your worth. Your worth comes from the fact that you are a Spiritual Being who is apart of Source and one with the entire Universe – Michelle and Higher Self


text:
When I ask to God is all around in the Crescent! Death and the Crescent Moon genuine purification Erotica www [BL doujinshi, swords dance]-all Crescent
(C73) [DA HOOTCH (Shindol)] SEIDOUYUUSHA (Dragon Quest 3) [Korean] {Bigking} (C73) [DA HOOTCH (新堂エル)] セイドウユウシャ (ドラゴンクエスト III) [韓国翻訳]
It seems to be increasing! Pregnant school! And lives next door to lolicon bastard! Be careful! [JS, neighbors and flirting loli SEX-free hentai comic]-seduction part I [zakizaraki]
... ww where ショタ of the stealing is restricted by the uncles who are petty-minded, and is made ring anal sex to rape
Haramase! Tennen âgakusei
[HIQ!!] Mr./Ms. Shimizu and Valley-CHAN's were too busy flirting SEX with perverts
(C87) [Butagoya (Kemigawa)] Oneshota Sweetie (Oshioki Sweetie ~Koi suru Oneesan wa Urahara desu~) [Chinese] [里界漢化組]
[もえれす/Meto] 萌えレス9 メガネっコ勝負 あいvsりさ 5 ファイナル
President Hime Bok oxide face of the three beautiful Secretary and driver to the local hot springs! President in medicine rest sleep two people wake up sex wwww, President landlady of the Inn wwwwww sex [èç Yoshida who doujinshi, hentai manga] with
(C89) [Shiawase Pullin Dou (Ninroku)] Tachibana Fuchou no Oigosan
Hentai lolicon middle-aged milk stained my uncle let-www home en route to state when. JS satchel I got raped by Uncle girl graduated from saserechi I'm and wwww [nonnon more coterie magazine erotic manga]
2B to be hypnosis toilet
(C82) [Ikebukuro DPC (DPC)] GRASEEN'S WAR ANOTHER STORY Ex #01 Node Shinkou I (Original) (C82) [池袋DPC (DPC)] GRASEEN'S WAR ANOTHER STORY Ex #01 ノード侵攻 Ⅰ (オリジナル)
[Shibata Kozue] Yorimashi -Zenpen-
[Hentai doujinshi] trefoil fit pervert in front of Taki in the train! Fingering is deliciously, virginity loss is rape! [Your name. And Cristobal 2017 Winter]
[Shiina Nami] Watashi-tachi no Hiridasu Kairaku [Digital]
[Hentai manga] insanely excited to www sex in the library began socializing and demure older glasses she has worked at the library actually exposed a habit is a quiet
[purgatory (Shaa)] JUSTICE FRAGMENT [Ichi Show] ~ Seigi ga Fumetsu de Aru Yue ni ~ [Digital]
Shounen Shikou 3
[Yukimura] Voluptuous Girls mono (Rumble Roses)