text:
" Brand: Arm & Hammer / Type: Toothpaste / Texture: Gel / Skin type: for dry skin and for all types "
* Prices may differ from that shown
Arm & Hammer Enamel Care Sensitive teeth toothpaste
I am not hugely brand loyal but I do often return to Arm & Hammer sensitive as my teeth are sensitive and I do also quite like the fact that their toothpaste isn't really sweet, in fact I find them quite salty at times.
This is one of the biggest selling toothpaste brands and you can find them easily at Boots, Superdrug, Tesco, Sainsburys, Asda, Morrisons, other major retailers and independent chemists as well as on line from Amazon and others.
I have said before that my teeth are poor quality, I must have missed the first call for the line up and got the left overs. My gums are also receding so I have to be very careful to keep them clean and use a good toothpaste and an electric toothbrush I have been told that it would be unwise to try and whiten my teeth and that I should concentrate on looking after my teeth and gums.
My teeth are not only poor quality but are also discoloured and full of fillings but since the load of fillings I had years ago I have had no new ones. Honestly if I had bought my teeth I would have taken them back as unfit for purpose years ago but as they are all I am going to get I am careful to look after them.
As with many toothpaste products, the tube comes in a, totally unnecessary in my view, cardboard box . The tube is plastic and quite soft and would be quite sufficient without the outer cardboard outer. They just need to put a seal over the tube nozzle to prevent tampering and a lot of trees would be saved. The tube is white and pink with the traditional Arm and Hammer logo prominently on the pack. It is recyclable through the usual plastic recycling though I still feel many end up in the usual bin as so many cannot be bothered to recycle.
My tube holds 75ml and sells on Amazon for £4.70 but I have never paid over £2 for any tube I have ever bought On the back there is a list of ingredients and directions on how to use but I would imagine most people know how to use toothpaste and how to brush their teeth.
"With the help of our innovative patented technology, Liquid CalciumTM, Enamel Care Sensitive repairs and seals teeth, closing off exposed nerves by forming a protective shield."
Squeeze a small amount about a small pea size onto the brush. The tooth paste is a basic white colour and only a gentle squeeze of the soft plastic tube is needed. I find that when I use my electric toothbrush I use the correct amount and have tried cutting down on the amount used when I do have to use a normal toothbrush. I hate using a normal brush now but some places we travel to it is hard to keep the electric one charged so we take a normal one. The first thing I do when I get home is clean my teeth really well with the electric one!
The tooth paste has a mild minty flavour with a salty addition which may I think come from the bicarb of soda. I know a lot of people don't like the salty taste but it doesn't offend me and in fact I prefer it to a toothpaste that is too sweet. The only issue I have is that it does make me thirsty and desperate for a glass of water after cleaning my teeth.
I quite like the vaguely gritty feel to the toothpaste as it feels like it is cleaning my teeth really well. According to Arm & Hammer their formula of potassium nitrate is clinically proven to help reduce sensitivity and of course and fluoride is essential to protect against cavities . This is a toothpaste that has been created to look after sensitive parts of your your teeth and gums. All in all the toothpaste has been designed to use low abrasive ingredients to help maintain tooth enamel as well as to reduce sensitivity and this Enamel Care Sensitive toothpaste is not a temporary fix , it actually helps repair the enamel by filling the tiny crevices in enamel and restoring the surface of your teeth which helps sensitivity reduction for weeks of pain free teeth.
I find this toothpaste does a really efficient job of cleaning my teeth and they feel smooth and clean to my tongue My mouth doesn't feel cool and really fresh like it does after using really minty ones but it tastes mildy minty and feels really clean and this feeling usually lasts quite well . My breath stays fresh for an hour or so depending on what I do after brushing. I do always feel like a good long drink of water afterwards and that helps keep my mouth moist and this makes my breath okay as I find when I get a really dry mouth that makes my mouth taste nasty.
I use this regularly and I find it has really helps with my sensitive teeth. I found that this toothpaste froths up nicely but not overly so which in my view is good as I hate a mouthful of froth. There is no need for a mouth of froth as the brushing really gets the plaque off and the froth is unnecessary. In fact you could simply use bicarbonate of soda if you want to and get a pretty good result at cleaning.
This toothpaste is £4 - £5 on Amazon for a 75ml tube but I NEVER pay any more than a couple of quid for any toothpaste and I do often find this in discount shops so look around as I do for the best prices.
Yes I use this regularly as it is an efficient cleaner for my teeth despite its slightly salty taste. Whether or not it actually does anything different from any other sensitive toothpaste is hard to tell really. I would have to use it with a control so a different toothpaste on half my mouth and I really can't see me doing this.
I would never pay the full RRP for any toothpaste as it is so easy to find them in the bargain stores I usually pay around £1 to £1.50 for a sensitive branded toothpaste and I would always choose a sensitive toothpaste any time over any other as sensitivity is an issue for me.
I am happy to use this regularly and would happily give it 5 stars out of 5 because it cleans my teeth efficiently and it does help relieve the sensitivity, the taste is an acquired one but I quite like it.
Thank you for reading. This review may be posted on other sites under my same user name.
I always have always bought toothpaste for sensitive teeth but this is the only one which has actually had any effect.
I've been using it now for around a month and a half twice a day and hadn't really noticed if it had worked or not up until recently but I noticed the other day when I bit into a freezing cold ice lolly that there was barely any discomfort, there was an absolutely tiny miniscule feeling of slight discomfort but there was no pain at all and it certainly didn't hurt as much as it used to! I have also noticed when I am eating crunchy food that my teeth barely hurt or feel sensitive.
This makes the vile taste of the toothpaste worth putting up with, the taste really is awful at first I almost threw it away it tastes that bad. It really is the worse tasting toothpaste I've ever tried, the taste is really hard to describe but it is strong and really unpleasant. Over time I have gotten used to it a bit but I still find it gross, I try not to get it on my tounge it tastes that bad and it actually hurts my tounge a bit if I get a bit on it. The toothpaste has a minty smell but its not really a fresh kind of smell and my breathe doesn't smell much fresher after using it, this is a disadvantage as I like my breath to smell nice after using toothpaste and it means using mouthwash as well.
The toothpaste is a bit hard to dispense from the tube as it is not very easy to squeeze and the toothpaste is thick and quite 'dry' compared to other toothpastes if that makes sense. When using this I find it important not to use too much as it foams up quite a bit in my mouth especially if the toothbrush is wet or has been rinsed before I put the toothpaste on it and the taste makes me feel quite sick.
After I have used this toothpaste to clean my teeth they always feel smooth but not really that clean, I think this is because the toothpaste leaves a gritty feeling on my teeth so I always use mouth wash after using it to get rid of the taste and the grittiness and as mentioned above to freshen my breath up. The toothpaste contains sodium fluoride which I have heard is not a great thing, apparently it can have negative effects on human health if a lot is consumed so I always make sure I don't swallow any of this to be on the safe side , and I make sure I rinse my mouth out too,
The toothpaste cost me £3 and I bought it from tesco. My tube of it is still almost half full after around six weeks of daily use, so it isn't bad value. I am going to give this toothpaste three out of five stars. It has helped reduce sensitivity and I barely ever get tooth pain when eating etc anymore, which is great, but the taste is really awful and it doesn't leave my teeth feeling clean and I'm not fond of the gritty feeling it leaves on my teeth hence why I have knocked two stars off.
This is my second sensitive toothpaste review I was more than pleased with the results of the last one but Arm and Hammer seems to be better, I bought mine while it was on offer, like everything else this is by far the best time to buy, especially when the product seems to be over priced.
First thing is taste, this is not the best tasting toothpaste but its not the worst, one of the main Ingredient of this product is baking soda, this offers cleaning and whitening but gives the toothpaste a bit of an odd taste compares to the minty freshness of others, on the plus side my teeth feel cleaner and a slight improvement in the whitening area.
My teeth have been sensitive for a few years now and I would not dream of going back to normal toothpaste, this paste contains liquid calcium technology sounds good aye, this claims to repair teeth and seals them with a protective shield, also claims to fill tiny crevices to restore the enamel surface, I cant really say much about this but I can say my teeth feel nice as I rub my tongue across them, as for the sensitivity I have had no problem, so am very happy and will be getting this product again.
Lasting relief is offered on this which is very good but a bit confusing, according to this I have to regularly use for 8 weeks then I will have protection for another 8 weeks so its 16 weeks protection, the question is do I stop doing my teeth for 8 weeks, well no, looks like I am to guess at what to do, sounds like using a cheaper toothpaste is the answer but its not very clear.
Contains loads of ingredients that I have never heard of before, not suitable for children under 7 years old.
I recently bought this toothpaste because it was on a less-than-half-price offer (usually about 3.20 pounds or so). have sensitive teeth, and my dentist has often complained about my eroding enamel, so I thought that it would be interesting to try a toothpaste that fulfils my needs, is usually so expensive and to see what's so good about it.
The packaging advertises the product as a toothpaste that restores surface enamel with a liquid calcium protective shield that is apparently special to this product. It also claims to be good for sensitive teeth, and contains baking soda.
Upon the first usage, I have to admit that the taste of this toothpaste is just bizzare, probably due to the baking soda. However, once you get over the taste, I would actually consider this product to be quite good! I find that it keeps my teeth clean and helps with the surface enamel problem, but perhaps compared to other toothpastes specially catered for sensitive teeth, this may not be so good in controlling the problem with sensitivity. If surface enamel is the greater devil for you, definitely do consider this toothpaste.
A while ago I received a money off coupon for a tube of Arm & Hammer Enamel Care Toothpaste for sensitive teeth, something which I suffer with. I had never tried any of the Arm & Hammer range so it was an ideal opportunity to try this toothpaste at half the asking price. I bought mine from my local Tesco where a 75ml tube costs £3.00.
The Packaging
The toothpaste is packed in a regular box that the majority of toothpastes are sold in. It has the Arm & Hammer logo on the front with a gold coloured sunburst pattern around it. The rest of the front of the box is mainly white with a bit of pink and silver on it. It has Enamel Care Sensitive written on the front where is also informs the customer that the toothpaste contains baking soda. It also states that this is "clinically proven to give up to 16 weeks of pain relief" The toothpaste claims to "restore the surface enamel with liquid calcium". The back of the box gives the instructions for use and the ingredients should you wish to know.
The tube inside is a regular toothpaste tube with a screw top cap, I personally prefer a flip top lid as they cant be lost. The tube repeats all the information found on the box.
The Toothpaste
On removing the cap I was disappointed to see that there was no foil across the top of the tube. The toothpaste is white in colour and has a mild minty smell. When I rubbed a little bit between my fingers it has a slightly gritty, sandy feel to it.
The first time I used the Arm & Hammer I was surprised t find it has a slightly salty taste, I was a bit worried as the last new toothpaste I tried was Corsodyl which has an awful taste and that started out salty too, however the Arm & Hammer only had a mild salty taste and wasn't at all unpleasant. Its quite minty and fresh and altogether has a rather strange taste. I cleaned my teeth in the usual way and was very pleased with how they felt afterwards, in fact my teeth actually felt like they been polished! I've never had a toothpaste leave my teeth like that before, they felt lovely. My mouth and breath felt fresh and clean and over all I was pleased with how this toothpaste had worked, my mouth felt minty fresh for some time after brushing and the polished feeling lasted all day right through to when I brushed my teeth before bed.
Painful Teeth?
While I was pleased with how the Arm & Hammer toothpaste cleaned my teeth I wasn't quite so pleased with the sensitive side of it, after using the whole tube it did reduce the sensitivity a bit but never actually made it disappear which was a shame.
I don't think I will buy this again, there are much better toothpastes on the market for sensitivity although none have ever left my teeth feeling so clean they felt like they had been polished.
Over the last coupleof years I have spent a LOT of money on my teeth , with three new crowns they are in fact the most expensive personal item that I own. Even with all this work I was still getting aches and pains, not so much the ouch! when eating an ice cream but just general niggly tooth pains from teeth that my dentist said were fine. Then on a trip to Morrison's I saw Arm and Enamel Care for sensitive teeth on special offer. I am not a great fan of the taste of baking soda but I thought that as it claimed to restore surface enamel this might help my little gnashers and I am very glad that I did.
Pump those arms!
It is easy to spot on the shelves due to, you've got it, the Arm and Hammer logo and the words "Enamel Care" in blue, emblazoned on a white background. Also appears "Restores Surface Enamel, for sensitive teeth, liquid calcium protective shield and fixes the cause of sensitivity. This is a lot to promise and on one side of the cardboard container there are 4 little diagrams of a sensitive tooth getting progressively whiter and smoother as the liquid calcium repairs the enamel surface and then forms a protective layer giving less sensitive, smoother and whiter teeth.
Get Baking!
The toothpaste contains baking soda which they claim whitens teeth more gently and you are advised to use it twice daily. Now I got in trouble it when we started using this as one night I left the top off and Cpt S said that it was difficult to get the paste out of the tube and he was right! A few days later getting ready to write this review I noticed on the packaging and the tube that it says this paste works best at above 20degrees C and to always put the top back on. So that was that little difficulty sorted out. If you have a cold bathroom like us, cuddle your toothpaste before you use it.
A taste of the Sea.
The packaging also contains the ingredients and I was intrigued as to what one of them was, Chondrus Crispus sounded like someone out of a Harry Potter film but, it is, in fact, carrageen seaweed used for thickening! The tube itself replicates most of the information on the packaging (without the teeth drawings) So, warm it up and unscrew the white top. The paste is pure white and has a fresh minty smell. Once on your toothbrush and scrubbing away it gives a nice amount of foam without you looking like a rabid dog. The taste is a little strange and salty but after a week I got used to it. Your mouth feels really clean after use and stays fresh for a few hours after brushing and there was no gritty feeling in my mouth which I thought the baking soda might give.
My Opinion.
I was sceptical but I have had much less niggly tooth pain since I started using it and this alone is recommendation enough for me to continue using it. I think that at around 3.30pounds it is a bit expensive. I got my first tube when it was on special offer so I will try and stock up when next I see it on offer I cannot say that my teeth are whiter but tea, red wine and coffee are all frequent visitors to my teeth. If you have sensitive teeth, please try Arm and Hammer it might do the trick for you.
5 stars from me.
Widely available from supermarkets and chemists around 3.30pounds for 75ml
Made by Church and Dwight Co. It lasts 12months after opening and the tube is recyclable. Not suitable for children under 7.
Thanks for reading my review which may also be posted on ciao under splishsplas
Arm and Hammer toothpaste Enamel Care was recommended to me by a friend as I do have very sensitive teeth and my dentist told me that some of the enamel has come off due to my drinking a lot of fizzy drinks when I was younger.
I bought this from Teso and thought it was quite expensive at £2.30.
As soon as I squeezed it onto my toothbrush I could se the consistency was very different from my normal toothpaste. It seemed much thicker and dryer, it is hard to explain.
It felt a bit strange in my mouth, not unpleasant but a little dry and gritty which took a bit of time to get used to.
It worked well on making my teeth feel less sensitive almost immediately though. I usually have trouble eating very hot and very cold foods and they make me wince. I would say after about a week of using this paste every day I definitely started to notice a big difference. The sensitivity has not totally subsided but there is a big difference and I am pleased with the results it has given me.
It is more expensive than the normal paste I would buy (and I have bought a lot of of different ones) but I like the fresh minty taste of this and the way it makes my mouth feel nice and clean after I have used it.
It can be a little harder to rinse the mouth afterwards becaus the paste is thicker but all in all I would recommend it.
Review also posted on Ciao as sorehead
If you've ever had sensitive teeth you'll know what I mean when I say you'll try most things to get rid of it. Who wants to find themselves wincing when they tuck into icecream on a sunny day? Where's the fun into having to ask for a straw ever time you order a drink to prevent shooting tooth pain? When my teeth were at their worst, I would gasp with pain if I breathed cold air in too quickly.
Over a period of months, I tried toothpaste after toothpaste designed for sensitive teeth, but found that upon finishing the tube, there was no improvement. I tried Colgate, Macleans, Aquafresh - all the big names.
About 2 years ago, though, I discovered Arm and Hammer Enamel Care toothpaste.I wasn't sure about it at first, because the packaging made it look like it would be quite tough on my teeth, what with the huge muscular arm brandishing a hammer, and its promise to whiten my teeth by three shades. Generally, whitening processes are not good for sensitive teeth. But as I say, I was desperate, and I gave it a go.
The box that the product comes in is obviously designed purely to make it easier to stack on shelves as it doesn't tell you much more than what's on the tube inside. It's a traditional squeezy tube with a screw cap.
The paste itself is very firm, much heavier than most toothpastes. On cold days it is actually very difficult to get out of the tube as it becomes quite hard, but this doesn't seem to affect its performance. When you first use it, the taste is very strange. It's quite bitter and whilst it does taste minty, it also has a sort of chemical undertone. At first this really put me off, but after a week or so I got used to it and now I actually prefer it to other toothpastes. I think this is because after you've finished brushing, it leaves your mouth feeling extremely fresh - sort of tingly and cold. My teeth, gums and tongue feel much cleaner than they do if I use any other toothpaste. The product doesn't really foam as much as other toothpastes but again you get used to it and you do still feel like it reaches everywhere in your mouth.
After maybe a week of using this product I found that my tooth sensitivity had almost entirely disappeared. The makers claim that this toothpaste works by fixing the root cause of sensitivity, blocking the pathways to the exposed nerves. Other toothpastes, they say, only numb the area temporarily. Of course, I've no way of knowing whether this is true or not, but what I do know is that I feel a lot more confident now that if I bite into an icecream, the only thing I'll feel is refreshed.
As for the whitening claims: I do tend to get compliments about how white my teeth are, but I'm not sure whether this is to do with the toothpaste or not as I don't drink tea or coffee or smoke, which seem to be the main causes of staining. As other reviews have mentioned, there are other ways to whiten your teeth such as using this product's star ingredient: baking soda.
At the moment this toothpaste would set you back £3.22 in Boots. I know that sounds quite expensive but it's definitely worth keeping an eye out as I've seen it on offer tons of times and I tend to stockpile it when I get the opportunity. You can pick it up half price quite often. However, a word of warning: I once picked up 3 tubes of this in a pound shop, thinking I'd got a brilliant bargain because the wording on the packaging was in a different language (Arabic, I think). When I started using it though, it was obvious that this was not the same product as the consistency of the paste was completely different. So if it seems like too much of a bargain - it just might be!
If I could, I would give this product 4.5 stars because I appreciate that it's out of some people's budget and the taste is really quite odd at first. But for me, it has made such a difference in my day to day life that I can't help but give it 5 stars. It's my miracle cure! The taste doesn't take long to get used to at all, and if you're not willing to pay full price for it then there are regular offers that you can take advantage of. I'm absolutely willing to pay £3+ for it and have done in the past but you don't need to if you don't want to.
I have never had problems with my teeth until the past year or two when I began to find it painful to eat cold foods such as ice cream or drink chilled drinks. If you have sensitive teeth you will be well aware of just how painful it can be - the pain is actually agonising. I have tried lots of different toothpastes to try and alleviate the problem and when I saw Arm & Hammer Enamel Care Sensitive Toothpaste on buy one get one free for £3.22 in Boots I thought I would give it a go.
So what makes Arm and Hammer Sensitive Care Toothpaste different? Arm and Hammer Sensitive Care Toothpaste claims to contain innovative patented technology, Liquid Calcium®, which blocks the pathways to your exposed nerves and rebuilds a smooth and white surface enamel. The Liquid Calcium fills in dentinal tubules, sealing teeth with a protective shield and closing off your sensitive nerves.
I have to say that this is a brilliant product that so far has lived up to all of it's claims. I have found that the sensitivity in my teeth has all but completely gone. It may be my imagination but my teeth do also feel like they are in better condition, after a good brush sometimes the surface of my back teeth could fell a bit rough but since using Arm and Hammer Sensitive Care Toothpaste they feel much smoother.
The first time I used the toothpaste I was very aware that it had a much thicker constituency than regular paste - you need to give it a really good squeeze to get it out of the tube. The toothpaste also contains baking soda which really makes my teeth feel like they have had a deep clean and I have also noticed my teeth are much whiter. The only problem I have with Arm and Hammer Sensitive Care Toothpaste is the taste, unfortunately like most toothpastes that contain baking soda it has a very salty taste rather than minty, as such I do not get the fresh breathe feel of minty toothpaste. If it was not for this I would have awarded Arm & Hammer Enamel Care Sensitive Toothpaste 5*
My teeth are either poor due to how much sugar I consume or just bad luck but I have serious sensitivity towards ice in drinks and really hot drinks so I am left with a few problems when it comes to finding a toothpaste.
I always brought cheap toothpaste the kind which does nothing at all but makes you smile when you see the price. Arm and Hammer are one I tend to hear good things about and when I saw enamel care and sensitive teeth on a toothpaste box I am sort of interested.
The product is inside a 75ml tube and the product is like any other toothpaste you squeeze and out comes this very slow and thick looking toothpaste in white. There is no smell towards the toothpaste at all but it does look good stuff and not watery either.
The product looks kind of stiff to the tooth brush and you then begin brushing. I found the product extremely dry in how it felt rubbing against my teeth. I thought I needed water when brushing to help me brush over my teeth because otherwise you need to use tones of tooth paste to cover all the teeth you have.
There is a nasty bitter taste to me which might be the liquid calcium. When I first saw on the front liquid calcium I assumed it was just an ingredient but the product has got a really horrible taste and if you fail to spit all the tooth paste out the mouth it can leave a poor taste behind.
Those are the negatives but there is positives.The sensitivity in my teeth seemed to disappear over time. I was using this product once in morning and once at night and you see adverts claim it can work quickly and after using an item like this for a while it will begin to have longer lasting effect this is true.
I found I could eat products which were cold like ice cream and drink ice in drinks and I never felt the sudden thrust of pain which would travel around my mouth. I found that there was occasionally tingling sensation inside my mouth but it was not pain just something new I could sense but not feel pain from.
I paid £1.50 for this tooth paste and it was labelled this price but I am sure it is more then this around £3.50. I think the product can last a while if people understand it has a poor taste and it hardly leaves a pleasant smell behind but what is stopping you using this and then a mouthwash to improve the overall taste and smell afterward?
I would recommend this for sure.
I had my first ever filling last year, to repair what my dentist described as a "soft spot". It had been bothering me as it was occasionally painful when I bit down. What I wasn't prepared for was that after the filling was done, it became very very sensitive to temperature! No-one told me that happens! Anyway, I figured I'd give it some time to settle down before hassling my dentist about it, and decided that sensitive toothpaste might help it along. The advertising on the Arm & Hammer box said it helped rebuild damage - so that was the one I picked.
So after that bit of backstory, on with the review.
The toothpaste itself is quite thick & difficult to squeeze out of the tube. It also dries out a little over time & gets harder to extract - I dribble a little bit of water into the tube when it gets particularly difficult, and this helps to soften it up again. If I'd realised it contained baking soda I might not have picked it, as I don't like the taste or the way it feels in my mouth.
One thing I particularly liked was that the box told me to see my dentist again if the sensitivity persisted after I'd finished one tube - I appreciated that they'd given me an idea of how long it would take to get results! As it turned out, the sensitivity was gone entirely after using the toothpaste for about a month, although I'd say it started to really improve after a couple of weeks. The spot where the filling went feels smoother to my tongue.
The thickness of the paste means that I doubt I'll be able to squeeze the last of it out of the tube, but I don't mind too much. I think I've had four months of use out of the one tube - I don't know how long it's meant to last, but I'm happy with four months! Admittedly I don't always brush my teeth twice a day, but I'm sure everyone forgets now & then.
I probably won't buy more of this when I'm finished this tube, because the sensitivity seems to be gone - I guess I'll see whether it's gone for good or whether I need to keep using it to maintain the effect. The one thing it's not good at is maintaining tooth whiteness. Although they did brighten up a bit when I first started using the product, my teeth seem to have become slightly yellower over the last few months - but then I do drink coffee & tea, and I've spent a few weeks in hospital on antibiotics in that time, so it mightn't be the toothpaste's fault.
Overall a great product to use if you have sensitive teeth and don't mind the taste of sodium bicarbonate (baking soda).
I have been using arm and hammer enamel care toothpaste for over a year now and rarely use anything else (unless there is a extra special bargin going on).
I tend to buy mine in the supermarkets where it retails around £3.49 for 75mls, which is quite a lot I know, however, there are often deals on and I tend to stock up then. The packaging is standard toothpaste plastic tube, which comes in a box in white gold red predominatly. Product sates the ingrediants and manufactuer/distributor details and general warnings. Also highlights its use of baking soda for extra gentle cleaning, liquid calcium for enamel restoration and that it contains fluoride.
It first attracted me by the enamel care promise and the arm and hammer name I know to be well used and trused in the states.
The actual toothpaste is blue and white and has a gentle minty smell as is the taste (it dosnt blow your mouth out). After using my teeth always feel clean and fresh and the sensitvitly lasts a fair time about 6-8hous in my experiance. More importantly to me the enamel care does actually work, I have a couple of areas where enamel has worn on my teeth and they always feel much smoother and filled after using.
I would definatly recommend it to others to try.
For many products; once I have found a brand or range that I like for quality and value for money I tend to stick with it but for some reason this has not been the case for toothpaste.
Each time it comes to having to buy some more I end up getting a different sort. Personally I think there are too many to choose from especially as one states it does 'this and that' and another states it does something else.
Ok, so recently it was back to choosing yet another make. I don't know why but I saw Arm & Hammer Enamel Care for sensitive teeth. It may well have been the effective gold and white packaging with pink highlights for sensitive teeth that caught my eye or it may have been 'well I haven't tried that brand yet so let's see'.
Most branded toothpaste are about the same price £2.00 to £3.00 for 100ml but this was £2.48 for only 75ml so more expensive.
The tube is plastic (much better for squeezing than rolling up the end) with a screw cap. I was surprised that there was no tin foil removable cover but soon found out why; you need to be Britain's strongest man to start this tube off!! So no danger of losing half of it all over your sink.
Now this toothpaste has baking soda in it to clean and whiten your teeth more gently; a patented liquid calcium technology that repairs the enamel surface; baking soda and long lasting relief for sensitive teeth; oh and did I mention 'Baking Soda'.
The first time you use this the taste of baking soda is overwhelming and I wondered if I'd just wasted my money because I didn't know if I liked this taste or not. Having said that you could feel the paste frothing up and after rinsing my teeth did feel wonderfully clean and then you are left with a nice mint taste.
I have one or two sensitive teeth and I don't think its my imagination but they do appear to be less so. As for the liquid calcium protective shield; I don't think I've been using it long enough to accurately comment; I guess we'll have to see if my dentist comments the next time I go for a check up.
Once you have overcome the taste it's a good quality toothpaste; will I buy it again when this one runs out; I haven't decided yet; if it's on a good offer maybe; only time will tell.
Arm and Hammer Enamel Care Toothpaste for Sensitive Teeth
I do suffer from sensitive teeth now and again so thought id try this toothpaste out seeing it was on special offer in tesco a few months back for £1.60.
** The packaging**
This toothpaste comes in a white box with the well known Arm and Hammer red circle symbol with a picture of a muscluar arm holding a hammer in the middle of the red ring. The design on the box is the same as whats on the actual tube of toothpaste.
The toothpaste is in a squeezy 75ml tube with a screw top lid, which in my opinion is better than a cap, as caps tend to break and snap off.
On the reverse of the tube are ingredients and dircections on how often to use.
**The Product**
The tube is easy to squeeze and the paste comes out quite thick so you only need a little on your brush. Arm and Hammers toothpaste are known for there baking soda ingredient which puts some people off but it really doesnt taste that bad at all i think it tastes more of mint than baking soda! With a little bit of water on your brush the paste foams up just the right amount. It has a lovely minty smell and taste to it, leaving your teeth clean and your breath fresh.
After a few months of using this tooth paste it has definatley helped repair my tooth enamel, as i had a brownish mark on one of my front teeth from where i had tried a whitening product once. This has now disappeared and my teeth seem much stronger, i can drink hot or cold drinks no problem now, this toothpaste does what it says!
This toothpaste also contains liquid calcium which claims to repair teeth and seals them to form a protective sheild. Also filling tiny crevices to restore the enamel surface. Which in other words helps restore your sensitive teeth so you can drink hot and cold drinks again.
The baking soda ingredient helps whiten teeth naturally and gently.
**The Price and Where to Buy**
You will find this toothpaste in most well known supermarkets, Tesco seem to have this on offer every couple of months which is when i normally stock up on a few tubes priced at just £1.60. But the normal price of this toothpaste ranges from £2.50-3.50.
I am one of many people who suffer from sensitive teeth which causes problems when eating hot or cold foods (cold foods affect me more). I had previously tried Sensodyne but didn't like the taste so didn't try it for long enough to see if it helped reduce the sensitivity. I spotted this toothpaste by Arm and Hammer about a month ago and was impressed by its claims to repair enamel and 'fill in' the tooth to prevent sensitivity. Great, I thought, will give it a go. I have used Arm and Hammer toothpastes before because of their bicarbonate of soda content used for whitening teeth and feel it is a trusted brand.
I like my toothpastes to be nice and minty and I was a little let down by the taste of Arm and Hammer Enamel Care. Due to the bicarbonate of soda content, the toothpaste tastes more of this than mint! Nevertheless, my mouth felt fresh and very clean after using. Cleaner in fact than when using other regular toothpastes. The texture of the toothpaste is very thick and slightly grainy, again, due to the bicarb content, but it is not unpleasant.
I feel that this toothpaste has fantastic cleaning qualities and also great whitening qualities but I haven't felt much of an improvement as far as tooth sensitivity is concerned. I still feel the familiar jangling of nerve endings when eating ice cream or fruit which has come straight from the fridge. I have used this toothpaste twice daily for the past month so would have expected to notice an improvement in that time. I intend to continue using it as I love how clean and smooth my teeth feel after brushing with this toothpaste but will be trying another toothpaste for sensitive teeth if the sensitivity doesn't improve when the tube ends!
A great toothpaste for cleaning and whitening teeth but not sure about its powers to reduce sensitivity.


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Get It
Download the Let's Rebuild Reading & Prayer Guide below.
Using This Guide
Ask God to reveal himself to you and to help you be fully present as you read his Word.
Read the passage slowly and thoughtfully, aloud or silently. As you read, listen for a word or phrase that might catch your attention.
Ask questions like: What does this reveal about God or myself? How does this connect with my life experiences? How does this impact my relationships with others? How should I think, believe or live differently?
Finally, talk with God about what you have read. Openly and honestly tell God what is on your heart through prayer

subset: commoncrawl


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Photo By: Courtesy of Greg Hartwell
Kelley Poskitt was born and raised in Silicon Valley. For the majority of her adult life, she lived in the Bay Area and was able to participate fully in her aging mother's life.
But six years ago, Poskitt, her husband and young daughter moved across the country to North Carolina due to a job transfer. Their daughter, 5 years old at the time, was just getting to know her grandma.
The move away from her family was that much harder because Poskitt's mother suffers from progressive supranuclear palsy, a neuro-degenerative affliction with symptoms similar to those of Parkinson's disease. Poskitt's father had long since passed away, and Poskitt was concerned about her ability to take care of her mother from such a distance.
Like most parents of her generation, Poskitt's mom was fiercely independent, very private and didn't want her daughter to worry about her. Nonetheless, Poskitt did worry. She never knew exactly how her mom was really doing. The 3,000-mile distance between them was palpable.
The advent of VideoCare
Last May, after a call from her mother's good friend that her mom had taken two substantial falls, Poskitt became increasingly concerned about the progression of her mother's condition and its effect on her health.
"I felt it was finally time to do something more substantial to keep mom safe," Poskitt said.
So Poskitt contacted Home-care California from North Carolina regarding care options for her mother at home. Initially, her mother resisted, but Poskitt flew out from North Carolina to facilitate getting at least a little care in place. It was a start.
Poskitt didn't realize when she contacted Homecare California that we were implementing a new technology called VideoCare, a service that leverages video-conferencing technology with a large touch screen the size of a small television.
Seniors have no need to understand computers – they just plug in the product and link to an Internet connection. The rest is handled on the back end to set up video chats with family and friends, share photo albums from popular sites, create customized music stations and even install program reminders for things like the timely taking of medications.
"I immediately saw the value of the VideoCare service," Poskitt said. "But the great thing was that my mom did, too. She realized it was a way for her to connect with us as well, so there wasn't any resistance."
Keeping tabs remotely
Poskitt connected the service in early June. She now checks in two or three times a day via VideoCare. The service allows her to supplement the in-person caregiver visits with additional remote visits from Homecare California's care managers for greater coverage. Poskitt can log in and see any notes taken by the care managers regarding their remote visits with her mother.
"I still worry about my mom, but this service makes the distance less of an issue," Poskitt said. "For example, on a recent video call, I noticed my mom didn't look good and that she had a cut on her head. Mom had hit her head on a fall that day but hadn't told me. If I hadn't been able to see for myself, I would have never known because she didn't want me to worry."
Homecare California is currently testing the service with clients. The response has been enthusiastic. I believe it is just the tip of the iceberg in connecting older adults with their families and providing certain care services that can be delivered remotely. My elderly clients and their families are excited about the possibilities this service presents.
We are taking on a limited number of VideoCare clients beyond our existing client base. There is no cost for the service throughout a test period of approximately four months. Thereafter, clients can choose to keep the service or to discontinue at no charge.
Greg Hartwell is managing director and CEO of Homecare California, a Los Altos-based in-home caregiving agency. He is a frequent guest speaker on elder-care issues.


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From the Left Hand Corner: Thanks for giving
I share the thanks expressed by other writers at this time of year. Thanksgiving, like our recently expressed appreciation of veterans, ought to be year-around for all of us. We, in this lakes area, have so much to be thankful for.
To begin with, we live in a society where we can speak out and express personal political belief and opinion with only a little fear of sanction. That is not true for many in this world. Since the U.S.A. began, most of us, whites at least, don't lose their lives and property just for political expression, even when political losers.
I join other opinion and letter writers as we express thanks for the abundance we have of the basics – food, clothing and shelter. Most of us have that in such abundance that we take it all for granted and don't even know what it is to be without.
In our present society we can't really comprehend what it is like to be really hungry or cold without knowing when or where our next food or shelter may come from. Most of us can't remember when all people, men, women and children, spent most of their waking hours in hard and dangerous physical work just to secure enough to eat, and enough clothing and shelter to be covered and warm. Most of us have had that existent luxury all of our lives, while much of the world does not.
Most of us have all that we need, and more, of the basics to sustain our ever longer lives. And for that we can and should be ever thankful.
In addition most, including a lot of us old-timers, are living in reasonably good health. Good health and physical comfort are huge in our overall enjoyment of life and sense of well-being, and those of us presently free of pain and restriction should be hugely thankful for every day and hour that such exists. We should be ever thankful for the good health, mental and physical, that we and our loved ones are blessed with and increasingly compassionate and helpful to those less fortunate.
That brings or leads to a second and major purpose of this column, which is to thank you in advance for whatever you can do, might do, will do to give to others right now, today, and every tomorrow when it becomes today. So thank you in advance for whatever you are doing, and whatever you come up with, whatever you decide to reach out to and provide for those among us who are less fortunate and in need.
Some of us may not have much in the way of dollars or material gifts to share. But, we all have time, and in innumerable situations that may be the even greater gift to give. So let's all be more giving of our time – in positive ways.
It seems shameful that our rich country has hunger in our own prosperous community, but we do. There is no fault on the part of the hungry child, or hungry elder deciding between food and rent or prescription, or those impaired or otherwise unable to work.
When some of us worked 30-plus years ago to set up food shelves, and then area food banks, and even harvest system networks, we thought we were dealing with an emergency and temporary need. Unfortunately, that proved to be false hope. In our own area, there is still an even increasing need and demand for our Lakes Area Food Shelf. So let us give a little more to keep it stocked, not just for the holidays, but into the coming year.
None of us can singly solve or resolve homelessness as it exists. However, we can donate or volunteer at least temporary shelter in any number of ways. It might be taking in a needy relative or friend or acquaintance (or kid). It might be donating or volunteering at a local teen shelter or domestic abuse facility. It might be that home visiting that keeps that elder or disabled person in a more affordable and familiar situation rather than facing the prohibitive cost of facility care.
Too many kids in our area are showing up at school (or avoiding school) with inadequate clothing to be warm in winter or appropriately and sufficiently attired in all months. We can help ease that feeling of inadequacy and discomfort. Surprisingly, there are those that want jobs, but in some cases don't acquire them because they don't even have suitable clothing to wear to obtain an application, or go to interview, or otherwise present themselves for jobs they might secure.
It is always good when we contribute to appeals for disaster victims, world and nationwide as the Philippines now, and Haiti and Japan whose victims suffered through the tsunami, or victims of New Orleans, Hurricanes Andrew and Sandy and countless others.
But there also innumerable opportunities for us to be not just thankful for all that has been given to us but equally or increasing showing that thankfulness in sharing what we have with the less fortunate all around us.
So thank you in advance for your donation to the mitten trees or quilt making at church; or your donations to Coats for Kids, Christmas for Kids, Toys for Tots, Christmas Baskets, or any of dozens of other such worthy projects. Thank you in advance for hours spent or dollar contribution for tomorrow in preparing and serving and delivering Thanksgiving meals to those who would not otherwise have one.
So from just one old grizzled and grateful recipient of all sorts of gifts from this community, let me thank you in advance for every dollar and every hour that you expend in enhancing the well-being of those in need and hurting here among us. Thank you for all that you do. May it ever increase and collectively so.
May we become that "kinder and gentler" society that the first George envisioned. We are our brother's/sister's keeper.


text: just wanted to know when Jim O' brien will be held accountable for all of these losses. i mean sometimes i wonder what on earth he is doing. he doesn't play McRoberts he takes Hibbert out in the 4th quarter when he was doing good in the 3rd quarter and he did the same w/ Rush in the Milwaukee game. This guy is an average coach. Bird needs to bring in a Avery Johnson or someone like that , that has a winning recipe for success. And what's mind boggling is JOB continues to show that his teams do not and will not play defense... your thoughts?


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This information is intended for general information only and should not be considered as medical advice on the part of Health-Tourism.com. Any decision on medical treatments, after-care or recovery should be done solely upon proper consultation and advice of a qualified physician.
Types of dental braces:
Invisible Braces
Invisible dental braces are an alternative to metal braces. These orthodontic appliances are a series of clear plastic aligners, custom-made for the patient, which are used for straightening the teeth. Invisible dental braces provide a greater degree of comfort, and are worn with greater confidence, than metal dental braces.
Invisalign, or the invisible dental brace procedure, uses a modern approach to correct malocclusion including computerized technology to customize the braces for each patient's needs. Invisible dental braces are smooth, clear aligner trays that fit comfortably over the teeth. The aligner trays apply pressure and gradually move the teeth to the desired occlusal position as decided by the orthodontist. These clear aligner trays are fitted without brackets and arch wire to tighten and are thus fairly comfortable.
The patient is provided with a new set of aligners every 2-3 weeks and the number of aligners required is dependent on the individual patient's condition and associated malocclusion.
How many sessions are required for invisible braces?
The invisible dental braces application is completed in two sittings.
Metal Braces
Orthodontic metal braces or dental braces are the fixed appliances used to correct malocclusion and to straighten the teeth. They are used for the correction of occlusal discrepancies like open bite, over bite, over jet, cross bite, crooked teeth and various other malocclusions.
Metal braces are silver or gold in color and have two components:
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Hamels solid, but Phillies edged by Cardinals
PHILADELPHIA -- Cole Hamels stood in the center of the Phillies clubhouse Thursday night at Citizens Bank Park and tried to put his fourth start of the season into perspective.
He felt he has made strides since his first two starts, which were utterly forgettable, but he has not been perfect and that is what bothers him.
"You have to be better than good," he said following a 4-3 loss to the Cardinals. "In order to win ballgames, you have to be great all the time."
Those words hold especially true these days as the Phillies' offense continues to struggle in tremendous fashion. It collected 13 hits, its second-best total of the season, but could not come up with the big hit at the right time as it had runners at the corners with no outs in the ninth, but could not score the tying run.
The Phillies entered the night with the fourth-worst offense in the National League, averaging just 3.47 runs per game. They have not scored a run before the sixth inning or four or more runs in a game since April 10. They have not walked in four consecutive games, which is the longest streak in baseball since the White Sox went four consecutive games without one in August 2011. It is the longest streak in the National League since the D-backs went four consecutive games in August 2009.
The Phillies are just the fourth NL team since 1935 to play four consecutive games without a walk.
Everybody in the organization is well aware they are not scoring -- it is impossible to miss the string of zeros on the scoreboard night after night -- so they have turned to searching for silver linings in defeat.
"I felt like tonight we hit the ball good," Phillies manager Charlie Manuel said. "We had runners on base. That's the best we've hit in a while."
"We've been talking about that for a little bit now -- getting guys out there and doing things the right way and eventually things will work out and find holes in big spots," said Michael Young, who went 1-for-4 to extend his hitting streak to nine games. "It's tough to say that we're all the way there after a loss. But it was two good pitchers going at it and runs are going to be tough to come by. But I liked our approach out there, but at the same time, you want every positive out there to end up in a win."
Hamels allowed five hits, three runs and two walks and struck out eight in seven innings, but ran into some bad luck in the fourth. Hamels walked Matt Holliday to start the inning. Allen Craig followed with a fly ball to right-center field. John Mayberry Jr. moved into position to make the catch, but he flat-out slipped on the turf and the ball rolled past him to put runners on second and third with no outs. Yadier Molina then doubled down the right-field line to score both runners.
It looked at first glance like the ball landed in foul territory, but first-base umpire Alan Porter ruled it fair. The ball looked foul on one replay, but it was inconclusive.
"It looks to me that the ball did not hit the line like he said," Manuel said. "It looked like it was foul, but it was a close play. It was real close, but it looked to me like it was a foul ball."
The Phillies finally showed a pulse offensively in the sixth inning. Jimmy Rollins doubled down the right-field line, and Freddy Galvis doubled to deep center field to score Rollins and make it 1-0. Galvis started in left field in place of Domonic Brown, who left Wednesday's game because of a back issue. Galvis has started four games and finished one other this week. He is hitting .412 (7-for-17) with one double, one home run, three RBIs and two walks in that span.
Chase Utley singled up the middle to score Galvis and tie the game, 2-2. The Cardinals took a 3-2 lead in the seventh, but the Phillies came back to tie the game in the bottom half of the inning when Erik Kratz singled to score Mayberry.
Phillies setup man Mike Adams allowed a solo home run to Carlos Beltran in the eighth to hand St. Louis the victory.
Adams watched in disbelief as the ball barely cleared the fence.
"He struck it well," Adams said. "I thought maybe it was to the warning track or off the wall. But it stayed up and got out."
The Phillies had Revere on third and Kratz on first with no outs in the ninth. The Cardinals had the infield playing in when pinch-hitter Kevin Frandsen hit a grounder to Cardinals shortstop Pete Kozma. He bobbled the ball, but the defensive positioning kept the speedy Revere at third.
"I'm pretty aggressive by nature," Cardinals manager Mike Matheny said. "I wanted to go for the win. I understand the road-home, people take different viewpoints in that regard. I thought we could have a couple things go our way and we could pull out a win and it happened to work out that way."
Rollins struck out swinging for the second out and Galvis grounded out to end the game.
"We had some good chances," Manuel said. "We couldn't cash in on them."
Maybe Friday, but until that actually happens Roy Halladay will need to be close to perfect.
Todd Zolecki is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.


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What About Adam Cologne
By Joop! for Men
What About Adam Cologne by Joop!, Launched by the design house of joop! in 1997, what about adam is classified as a refreshing, spicy, lavender, amber fragrance . This masculine scent possesses a blend of citrus, spice, woods and lavender. It is recommended for office wear. All products are original, authentic name brands. We do not sell knockoffs or imitations. ... Read More
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4.2 oz After Shave
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About Joop!
History and background of Joop!. Joop! Is a brand rooted in Berlin, with all the facets and emotions characteristic of this dynamic metropolis. Contrasts, sometimes contradictory, as if belonging to different worlds, yet which form a perfect synthesis. Read more about Joop!
More Joop! fragrancesfor Women: Joop , Le Bain , Joop Miss Wild , Joop Muse , Joop Jette Night , more
for Men: Joop , Joop Nightflight , Joop Homme Wild , Joop Jump , Joop Go , more
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Customer Comments
Great price, legitimate product, good service. Difficulty tracking order initially, but when issue was clarified, information given was accuarate and reliable. Excellent experience, this being first time ordering fragrance on-line.
C. Mcnerney (Ardsley, NY)


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To whom this may concern,
My name is frank Rizzo, and I am chef owner of the italian pantry in cranford nj. I came across a contest for a "better burger" in this months issue of food and wine. Being a byob and using "leftover" wine bottles (90 percent of them being sutter home), in everyday cooking in the restaurant, I would like to enroll in the contest. How might one do so. I can be reached via email @ email@example.com.
Thank you
Frank Rizzo
One Recipe, $100,000
The Sutter Home Build a Better Burger 2012 contest is accepting recipes now! Do you have that one killer burger recipe that is a surefire crowd-pleaser? There are so many past winning recipes that we still talk about today, like the Soy-Glazed Salmon Burgers with Ginger Lime Aiolo from Kristine Snyder, who took home the 2001 Grand Prize.
Get inspired and enter your recipe today on our Sutter Home Facebook page. Thousands of entries, but only one will be the lucky winner of $100,000!
To whom this may concern,
What is the deadline for submitting the recipe?
I would like to enter.
I would like to enter this contest.
Hello everyone! Thank you for your interest in Sutter Home's Build a Better Burger contest. You can enter one of two ways: through our website: http://bit.ly/fgFdE9 or through Facebook: http://on.fb.me/buildabetterburgerentry. The contest is open now and ends on Sept 3. Good luck!
1 lb of ground sirloin
1 lb mild italian sausage
in large bowl place ground sirloin. then remove sausage meat from casings. place into bowl. mix thoroughly together. form meat mixture into one pound balls and then flaten into pattys. on a cutting board. place on to hot grill. and then grill on each side for three minutes. place onto king hawiian hamberger bun place a thick slice of american cheeseon top of burger. place shredded lettuce on top place bun top. then serve.
Hi Amy! We hope you are entering that recipe into our contest! Website entry form: http://bit.ly/fgFdE9 Facebook entry form: http://on.fb.me/buildabetterburgerentry


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Sampaya House, Talalla South, Gandara, Matara t:+ 94 41 22 59171 m:+ 94 77 9039515 f:+94 4122 59195 e: email@example.com www.talallaretreat.com
fb: www.facebook.com/talallaretreatsurfyoga
t: www.twitter.com/talallaretreat
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Instagram: @talalla_retreat
If you'd like to book, please click on the BOOK NOW button at the top of this page. The best way to check availability is to choose your dates on the BOOK NOW page. This will give you a live answer as to if there are rooms available or not on your chosen dates. If you'd like to know more about SURFING, please email email@example.com. If you'd like to know more about YOGA, please email email@example.com. If you'd like to know more about WELLNESS, please email email@example.com. If you're a TRAVEL AGENT or TOUR OPERATOR and you'd like our fact sheet or to work with us, please email email@example.com. If you're a member of the PRESS who'd like to cover Talalla in a piece, please email email@example.com.


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In art history, the Expressionist movement originated in 20th century Germany. Expressionism aims to represent the world subjectively from the artist's abstract perspective, often distorting reality and aiming to evoke a strong emotive reaction. Now these original works can be enjoyed in poster and art print format.
Expressionist Leaders
A number of Expressionist groups formed in Germany, including 'Der Blaue Reiter' and 'Die Brücke'. Wassily Kandinsky, one of the main artists at the time, sought to use powerful colors and abstract shapes in his art in order to evoke dramatic feelings and moods for the spectator. Such techniques are also evident in the works of the famous Expressionist artist Marc Chagall, whose motifs include animals, human flight and biblical scenes. The bright colors and lack of dimension and space gives the images an abstract and dream-like quality.
Expressionism on a Poster
In many ways, Expressionism is a perfect motif for a poster or art print. An Expressionist poster would be a stylish addition to any living room as well as a thought-provoking conversational piece for guests. If you are looking to buy a high quality Expressionist poster online, ARTFLAKES has much to offer, including famous pieces by Franz Marc and Egon Schiele. Such a poster from ARTFLAKES offers quality and class at an affordable price. There is something for all tastes at ARTFLAKES - as well as posters and art prints, we are also proud to offer a range of canvas art and fine art.


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WASHINGTON — Sears Holdings VP tax James Misplon testified on behalf of the National Retail Federation, urging Congress to focus on jobs and the economy as lawmakers explore options for corporate tax reform.
Misplon testified before the House Ways and Means Committee this morning during a hearing on how corporate tax reform can encourage job creation. Sears Holdings is an NRF member and Misplon chairs the NRF Taxation Committee.
"Sears Holdings and other members of NRF believe that the most important aspect of any tax reform measure is its impact on the economy and jobs," Misplon said. "It is vitally important that any tax reform measure do no harm to our economy."
Misplon added that the NRF supports the elimination of special deductions and credits in exchange for lower rates.
According to NRF, retail pays the highest effective federal tax rate of any sector of the economy and is likely to see a lower effective tax rate under tax reform. Under the highly competitive nature of the retail industry, NRF said it believes most of that reduction would be passed on to consumers through lower prices. That would enable retailers to increase sales volume, which would create the need for more employees in stores and distribution centers. In addition, retailers would purchase more inventory, increasing investment and jobs throughout the supply chain.
Misplon urged the committee to reject proposals such as a Value Added Tax or other forms of consumption tax.
"One of the most harmful things that could be done to our economy at this time would be to place a direct federal tax on consumption," he said. "Most Americans alive today would be worse off under a VAT."


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In "Los Angeles Against the Mountains," a 1988 installment in the New Yorker series "The Control of Nature," which was later published as a book, John McPhee described how Southern California's dry chaparral produces devastating fires.
Evergreen oaks were fingering up the creases in the mountainsides, pointing toward the ridgeline forests of bigcone Douglas fir, of knobcone and Coulter pine. The forests had an odd sort of timberline. They went down to it rather than up. Down from the ridges the conifers descended through nine thousand, seven thousand, six thousand feet, stopping roughly at five. The forests abruptly ended—the country below being too dry in summer to sustain tall trees. On down the slopes and all the way to the canyons was a thicket of varied shrubs that changed in character as altitude fell but was everywhere dense enough to stop an army. On its lower levels, it was all green, white, and yellow with buckwheat, burroweed, lotus and sage, deerweed, bindweed, yerba santa. There were wild morning glories, Canterbury bells, tree tobacco, miner's lettuce. The thicket's resistance to trespass, while everywhere formidable, stiffened considerably as it evolved upward. There were intertwining mixtures of manzanita, California lilac, scrub oak, chamise. There was buckthorn. There was mountain mahogany. Generally evergreen, the dark slopes were splashed here and there with dodder, its mustard color deepening to rust. Blossoms of the Spanish bayonet stood up like yellow flames. There were lemonade berries (relatives of poison ivy and poison oak). In canyons, there were alders, big-leaf-maple bushes, pug sycamores, and California bay. Whatever and wherever they were, these plants were prickly, thick, and dry, and a good deal tougher than tundra. Those evergreen oaks fingering up the creases in the mountains were known to the Spaniards as chaparros. Riders who worked in the related landscape wore leather overalls open at the back, and called them chaparajos. By extension, this all but impenetrable brush was known as chaparral.
The low stuff, at the buckwheat level, is often called soft chaparral. Up in the tough chamise, closer to the lofty timber, is high chaparral, which is also called hard chaparral. High or low—hard, soft, or mixed—all chaparral has in common an always developing, relentlessly intensifying, vital necessity to burst into flame. In a sense, chaparral consumes fire no less than fire consumes chaparral. Fire nourishes and rejuvenates the plants. There are seeds that fall into the soil, stay there indefinitely, and will not germinate except in the aftermath of fire. There are basal buds that sprout only after fire. Droughts are so long, rains so brief, that dead bits of wood and leaves scarcely decay. Instead, they accumulate, thicken, until the plant community is all but strangling in its own duff. The nutrients in the dead material are being withheld from the soil. When fire comes, it puts the nutrients back in the ground. It clears the terrain for fresh growth. When chaparral has not been burned for thirty years, about half the thicket will be dry dead stuff—twenty-five thousand tons of it in one square mile. The living plants are no less flammable. The chamise, the manzanita—in fact, most chaparral plants—are full of solvent extractives that burn intensely and ignite easily. Their leaves are glossy with oils and resins that seal in moisture during hot dry periods and serve the dual purpose of responding explosively to flame. In the long dry season, and particularly in the fall, air flows southwest toward Los Angeles from the Colorado Plateau and the Basin and Range. Extremely low in moisture, it comes out of the canyon lands and crosses the Mojave Desert. As it drops in altitude, it compresses, becoming even dryer and hotter. It advances in gusts. This is the wind that is sometimes called the foehn. The fire wind. The devil wind. In Los Angeles, it is known as Santa Ana. When chamise and other chaparral plants sense the presence of Santa Ana winds, their level of moisture drops, and they become even more flammable than they were before. The Santa Anas bring what has been described as "instant critical fire weather." Temperatures rise above a hundred degrees. Humidity drops very close to zero. According to Charles Colver, of the United States Forest Service, "moisture evaporates off your eyeballs so fast you have to keep blinking."
Ignitions are for the most part caused by people—through accident or arson. Ten per cent are lightning. Where the Santa Anas collide with local mountain winds, they become so erratic that they can scatter a fire in big flying brands for a long distance in any direction. The frequency and the intensity of the forest fires in the Southern California chaparral are the greatest in the United States, with the possible exception of the wildfires of the New Jersey Pine Barrens. The chaparral fires are considerably more potent than the forest fires Wade Wells saw when he was an undergraduate at the University of Idaho or when he worked as a firefighter in the Pacific Northwest. "Fires in the Pacific Northwest are nothing compared with these chaparral fires," he remarked. "Chaparral fires are almost vicious by comparison. They're so intense. Chaparral is one of the most flammable vegetation complexes there are."
It burns as if it were soaked with gasoline. Chaparral plants typically have multiple stems emerging from a single root crown, and this contributes not only to the density of the thickets but, ultimately, to the surface area of combustible material that stands prepared for flame. Hundreds of acres can be burned clean in minutes. In thick black smoke there is wild orange flame, rising through the canyons like explosion crowns. The canyons serve as chimneys, and in minutes whole mountains are aflame, resembling volcanoes, emitting high columns of fire and smoke. The smoke can rise twenty thousand feet. A force of two thousand people may fight the fire, plus dozens of machines, including squadrons in the air. But Santa Ana firestorms are so violent that they are really beyond all effort at control. From the edge of the city upward, sixteen miles of mountain front have burned to the ridgeline in a single day.
So momentous are these conflagrations that they are long remembered by name: the Canyon Inn Fire, August, 1968, nineteen thousand acres above Arby's by Foothill Boulevard, above the world's foremost container nursery, above the chief executive officer of Mackinac Island Fudge; the Village Fire and the Mill Fire, November, 1975, sixty-five thousand acres above Sunland, Tujunga, La Crescenta, La Cañada. The Mill Fire, in the words of a foreman at Flood, "burnt the whole front face off."
It is not a great rarity to pick up the Los Angeles Times and see a headline like this one, from September 27, 1970:
**{: .break one} ** 14 MAJOR FIRES RAGE OUT OF CONTROL 256 HOMES DESTROYED AS FLAMES BURN 180,000 ACRES **
In millennia before Los Angeles settled its plain, the chaparral burned every thirty years or so, as the chaparral does now. The burns of prehistory, in their natural mosaic, were smaller than the ones today. With cleared fire lanes, chemical retardants, and other means of suppressing what is not beyond control, people have conserved fuel in large acreages. When the inevitable fires come, they burn hotter, higher, faster than they ever did in a state of unhindered nature. ♦


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Service Chiefs Describe Sequestration Worries
By Claudette Roulo
American Forces Press Service
WASHINGTON, Feb. 13, 2013 – The Joint Chiefs of Staff joined Deputy Defense Secretary Ashton B. Carter and Joint Chiefs Chairman Army Gen. Martin E. Dempsey today in describing to the House Armed Services Committee the effects sequestration will have on the services.
Army Chief of Staff Gen. Ray Odierno told the committee that 48 percent of the Army's budget goes to personnel costs. Budget cuts mean personnel cuts, he said. "And that starts to reduce our capabilities and abilities to respond," he added.
It also means a reduction in the number of brigade combat teams, support units and civilian personnel, Odierno said.
"I began my career in a hollow Army. I am determined not to end my career in a hollow Army," the general said. "We cannot allow careless budget cuts to bring us there again."
The Army's fiscal outlook is dire, Odierno said. In the remaining seven months of this fiscal year, the Army faces an about $17 billion to $18 billion shortfall in its operations and maintenance accounts, and an additional $6 billion cut to other programs, the general said. This is due to the combination of the continuing resolution, a shortfall in overseas contingency operations funds and sequestration, Odierno said.
The result is that the Army has been forced to curtail training for 80 percent of its ground forces, implement a servicewide hiring freeze and terminate about 3,100 temporary and term employees, Odierno said. The Army's 251,000 permanent civilian employees will be furloughed for up to 22 days, he said.
Base maintenance funds will be cut by 70 percent, Odierno said. Routine maintenance will stop, meaning that eventually buildings will fail faster than they can be repaired, he said.
In addition, he said, cuts to flying hours mean the Army will be short 500 pilots by the end of the fiscal year, creating a backlog at flight schools that will take more than two years to reduce.
In fiscal year 2014, Odierno said, sequestration will result in the loss of at least an additional 100,000 soldiers from the active Army, the Army National Guard and the Army Reserve.
"Combined with previous cuts that have already been approved, this will result in a total reduction of at least 189,000 personnel from the force, but it'll probably be higher than that," he added.
The Navy is in a similar situation, said Navy Adm. Jonathan W. Greenert, chief of naval operations. Its role as the nation's sea force is at great risk, he said.
Sequestration will have an irreversible and debilitating impact on the Navy's readiness through the rest of the decade, Greenert said. Already, the Navy has delayed the deployment of one carrier, delayed the overhaul of a second, and delayed construction on a third, he said -- decisions that came with significant consequences to naval personnel, the defense industry and local economies.
An $8.6 billion shortfall in operations and maintenance "has compelled us to cancel ship and aircraft maintenance, reduce operations, curtail training for forces soon to deploy, and plan for the furlough of thousands of civilians," Greenert said.
"Sequestration threatens to carve crucial capability from our Air Force as well," said Air Force Gen. Mark A. Welsh III, Air Force chief of staff.
"Sequestration represents the potential $12.4 billion top-line budget reduction for fiscal year '13 for the Air Force," he said. "It affects every account and every program."
The Air Force's 180,000 civilian employees face a 22-day furlough, Welsh said, a loss of 31.5 million hours of productivity in fiscal y2013 alone.
Sequestration will cut 30 percent of the Air Force's remaining weapons systems sustainment funds, he said, creating a maintenance backlog that will last for years.
"Sequestration will have an almost immediate effect on our ability to respond to multiple concurrent operations around the globe, something that we've been asked to do, along with our sister services, many times in the past," Welsh said.
Despite its role as the nation's crisis response force, the Marine Corps costs the government less per service member than any of the other branches, said Marine Corps Commandant Gen. James F. Amos.
"Under continuing resolution, I have kept deploying units ready, but only by stripping away the foundations of the long-term readiness of the total force," Amos said.
If sequestration goes forward, by the end of the year more than 50 percent of Marine tactical units will be below minimum acceptable readiness levels for combat deployments, he said.
"The most troubling and immediate risks are those that sequestration imposes on our people," Amos said. "Sequestration does not hurt things, it hurts our people. The qualitative edge that the American service member takes to the battlefield is the fundamental advantage that differentiates our forces from our enemies.
"This qualitative combat edge will be severely eroded by the impacts of sequestration," he continued, "leaving America's men and women with inadequate training, degraded equipment, and reduced survivability."
The National Guard provides dual-mission capability -- serving both the nation and its communities, said Army Gen. Frank J. Grass, chief of the National Guard Bureau. Sequestration jeopardizes that capability by reducing the funds the Guard's active-duty partners have available for institutional procurement, training, education and depot-level maintenance, he said.
Were sequestration to occur, "in a matter of months, our readiness as an operational force for the nation's defense and as an immediate homeland response capability will be eroded," he said.
"With the inability to transfer funds between programs, sequestration and the possibility of a year-long continuing resolution will further degrade our overall readiness," Grass said. "If we face a full sequestration scenario, the National Guard may have to furlough soldiers and airmen serving as military technicians, as well as other government civilians,"
"In the final analysis, sequestration potentially asks the most [of those] who have borne the greatest sacrifice," Amos said.
"The effects of sequestration over the next 10 years will threaten the foundations of our all-volunteer force, putting the nation's security on a vector that is potentially ruinous," he continued. "It will dramatically shape perceptions of our government as both an employer and as a customer, thereby reducing confidence throughout our nation's institutions. These are strategic matters that demand our immediate attention and action."
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found a new home!
Plenty of my friends are looking
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I am up to date with shots, good with kids, good with dogs, and good with cats.
Act quickly to adopt Charlie(PENDING). Pets at this Shelter may be held for only a short time.
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text: Girls' metallic jacquard dress Item F8684 Color: METALLIC SILVER Size: 6 All sizes are US sizes. 6 Size Charts Quantity: 1 2 3 4 5 6 7 8 9 Prices do not include taxes. Add to Bag Wishlist Add to Bag Add To Wishlist share: size & fit Shift silhouette. Falls above knee. Product Details The cutest holiday-photo dress ever starts with a metallic leopard jacquard and ends with cute bow details. Say cheese! Poly/cotton/polyacrylic/metallic threads. Back zip. Side-seam pockets. Lined. Dry clean. Import. Select stores. Item F8684.


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Hi. I've been using this website as a resource for a few months but this is my first time posting to the forum. Very useful website, by the way. A short introduction:
Several years ago I used to throw discs around at natural targets before there were any courses with baskets in my area. Mostly with big diameter discs but I had seen and thrown golf discs occasionally. Late last summer my brother bought me a Shark and showed me to the baskets. The beginning of this summer is basically when I began really learning to try and throw the plastic properly.
I made what is probably a common mistake by going immediately to very fast long range drivers. I believe that trying to throw these discs straight, without being able to generate the necessary speed, has had a negative impact on my throwing technique. Specifically, I started overcompensating by dropping my lead shoulder too far at the point of release and swinging through with my elbow too late. One of the many undesireable effects this has had is to prevent me from getting good snap. I am currently trying to correct this problem by throwing slower molds only. One of my staple discs is a 173 DX Roc that is now getting pretty well beat up. Using similar technique to how I had been throwing drivers, I was often turning the Roc well to the right (RHBH). After concentrating on slowing down my X-step and trying to correct timing and release issues, I am getting long, flat, straight drives with it now.
In keeping with the idea that I can develop better technique by sticking with slow plastic for now, I have been using a 170g DX Cheetah for drives off the tee where a midrange won't provide enough distance. I have yet to be able to get enough speed on it consistantly to keep it from showing overstable tendencies. I am told by a friend that I would benefit by throwing something even lighter and more understable.
I am considering something like a Leopard around 160g. Before purchasing any more discs I'd like to get an outside opinion on what would be a good choice as a learning tool for focusing all my power into the hit and getting discs to take the flight path I intend. I am 5'9", close to 200lbs, 28 yrs, and have basically been disc golfing for three months. I'm comfortable with my mid and putting game relative to the short time I have been playing, but a consistantly good drive is very elusive with any disc designed to travel long distances.
Thanks in advance for any suggestions.


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Packet: Native Art of North America in the David Owsley Museum of Art at Ball State University, Materials for the Classroom (47 pages), second edition, by Tonia Darst and Nancy Huth, 2000. Highlights:
View pages and images from this packet and find out which Indiana Academic Standards correspond to these materials by following the related links on this page.
Museum Visit
Although these materials can be used independently in the classroom, they are most effective in combination with a visit to the museum. Learn more about scheduling group visits.


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Designed to fit into square suet feeders, these seed cakes are made of the finest seeds and nuts to attract a variety of wild birds. Great for year-round feeding in any kind of weather. Please specify flavor. Woodpecker Seed Cake (9 oz. Standard Cake), with peanuts, almonds, cracked corn, sunflower hearts, black oil sunflower seed, and peanut butter. Mixed Seed Cake (9 oz. Standard Cake), with safflower seed, black oil sunflower seed, white millet, striped sunflower, sunflower hearts, and peanuts. Nutsie Cake (9 oz.), with a variety of tree nuts, including pecans, cashews, almonds and Brazil nuts. All measure approx. 4-1/2" x 4-1/2" x 1-1/4".
Please click on "More Information" for ingredients and guaranteed analysis.


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"Have you ever danced with the devil in the pale moonlight?" - Batman
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Hot Toys presents the latest addition to their Movie Masterpiece Deluxe line of 1/6th scale action figures: DX09 - Michael Keaton as Batman as seen in the 1989 Tim Burton film "Batman". The figure is scheduled to arrive in the first quarter of 2012.
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**Product shown is not final, pending licensor approval
**Battery not included for figure stand, 3A batteries (3 pieces) are required


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Hi all,
At times in my practice Anapanasati feels too much like a distraction from a calm that I experience by just having a bare awareness, Shikantaza(esque).
Then at others the calmness described feels a little too comfortable and I will then shift awareness to the breath.
Seems to work for me, I'd beingterested to hear others thoughts on this.
However, my main question is around Jhana bringing about a state of being oblivious to your surroundings. Is this a good thing? I am tempted to think that anything that takes us away from experiencing 'reality' is a numbing of sorts. After all, good acid could bring about similar experiences no?


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text: Power line's critics remain skeptical By Ken Ward Jr. April 22, 2008 Story Share Opponents of Allegheny Energy's proposed $1.3 billion power line still aren't sold on the project, despite new support for it from the state Public Service Commission's staff and consumer advocate.Citizen groups in the communities south of Morgantown also continue to oppose the project, even though a settlement announced Tuesday reroutes the transmission line around them.Allegheny also promised to move a transmission operations center to West Virginia and save state customers more than $40 million in industry rate reductions, low-income assistance and conservation plans, and deferments of rate hikes to fund transmission line construction."I guess the company felt compelled to sweeten the pot," said Brad Stephens, a lawyer for the Halleck-Triune Community Association and the Laurel Run Community Watershed Association.Stephens said he's not sure what standing his clients now have to legally object to the line, but that most that he talked to Wednesday were not impressed with the route change or other parts of the settlement."The consensus among the clients I represent is that this was never about 'not in my backyard,'" he said.Stephens said both groups continue to believe Allegheny Energy hasn't made a strong case that the transmission line is needed.Allegheny is seeking PSC approval to build its proposed Trans-Allegheny Interstate Line, or TrAIL. The 500-kilowatt line would carry electricity from southwestern Pennsylvania through West Virginia and into northern Virginia. Power company officials say the line is needed to provide cheap and reliable power to big Eastern cities and their growing suburbs. But the project has drawn intense opposition from hundreds of West Virginians, who fear it will mar scenic views, lower their property values and continue what they say is an environmentally damaging reliance on coal-fired power.As proposed, the project would run through six West Virginia counties. It would enter the state north of Morgantown, and run south and east through Monongalia, Preston and Tucker counties to a substation near Mount Storm in Grant County. Then it would extend for 47 miles through Grant and Hardy counties and into Hampshire County, before entering Virginia near Capon Springs.Until Tuesday, the PSC staff had been among the most vocal critics of Allegheny's proposal, saying the company had not shown need for the project, established significant benefits to West Virginians, or selected the less environmentally damaging route. PSC staff attorneys and experts argued that Allegheny had not fully examined other options, such as building new plants near Eastern population centers or working to cut electricity demand.But shortly after 5 p.m. on Tuesday, lawyers filed a 23-page settlement between Allegheny, PSC staff, the commission's consumer advocate, and a coalition of large industrial electricity customers. Under the deal, Allegheny agreed to use an alternate route proposed by the consumer advocate. Instead of cutting across southern Monongalia and Preston counties - where opposition has been the most organized - the line would go more directly south, before cutting east and following existing transmission lines from Pruntytown to Mount Storm."If you're going to site this line, that is a better route," said Byron Harris, the PSC's chief consumer advocate. "You're using existing rights of way, rather than cutting a swath through virgin territory." Harris said he was also especially pleased with the more than $40 million in savings for West Virginia ratepayers."It's rare in this business that we get to achieve those kinds of savings," Harris said.Lara Ramsburg, communications director for Gov. Joe Manchin, said the governor's office was not tipped off ahead of time about the settlement, or about Allegheny's plan to move its transmission operations center to the state.Allen Staggers, spokesman for Allegheny, said the plans are still being worked out. It's not clear yet how many of the jobs involved - estimated at 100 to 150 - would be new positions and how many would involve transferring existing employees.The PSC must still decide whether to approve the TrAIL line, and commissioners Jon McKinney and Ed Staats are not obligated to go along with the staff settlement.Allegheny asked the PSC to delay its decision, originally due May 2, for a month to study the settlement's possible impacts on the case. On Wednesday, the West Virginia Sierra Club, which intervened to oppose TrAIL, issued a statement that compared the settlement to the sale of Manhattan Island from the Canarsee Indians to the Dutch in 1626."We do not question for a moment the good faith of the signatories on behalf of the public entities, and plainly no one can criticize the TrAIL representatives for seeking an advantageous bargain," the statement said. "However, we cannot avoid the conclusion that the proposed settlement is anything other than one more bad bargain between the unsophisticated 'locals' and the folks on the big ships in the harbor with all those flashy beads."To contact staff writer Ken Ward Jr., use e-mail or call 348-1702. Story Share Story Share Trending Now 1 Facebook founder visits Cabin Creek Health Systems 2 Teen pleads guilty to voluntary manslaughter in Oakes Field shooting 3 Huggins, WVU tap South Florida hoops talent 4 New company planning $73M synthetic fuel plant in Greenbrier County 5 Safety shutoff disabled prior to June coal-mining death, report says Justice race features once-taboo issues Previous Story Analysis: Pennsylvania is must-win for Clinton Next Story


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Zeta Tau Alpha Sorority Bling Mascot Beach Hooded Tee - Tultex 0260TC - CAD
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Perfect for those cool summer nights at the beach or at the dorms, this hooded lightweight full-zip t-shirt features your mascot and Sorority name printed in Bling Colors on the Back and your Greek Symbols printed on the left chest. Just select Color 1 and Color 2 below - click on the link to view all the bling colors available. If you have any questions please contact Customer Service.
Features: 60% cotton and 40% polyester; 4.5-ounce; fine knit jersey hood; side-seamed; taped neck; ribbed bottom and cuffs; flat drawcord; kiss zipper; tear away label; unisex/men's sizing.
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Click Here To View The Print Colors Available For Color 1 and Color 2
Style #: 0260TC


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December 17, 2013
Check out eight minutes of beautiful Houdini effects breakdowns from the epic Russian war movie. Read More »
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Long-awaited physically accurate hybrid CPU/GPU renderer ships after six years in development. Read more »
September 20, 2017
Update extends the sculpting and painting app's Smart Materials system, adds RenderMan support. Read more »
Big update to the open-source game engine to add new PBR renderer, new audio engine, GPU-accelerated particles, VR support. Read more »
September 19, 2017
Intriguing new After Effects and Premiere Pro plugin enables users to apply 16 stylised procedural effects to 360-degree VR footage. Read more »
The Blur Studio artist discusses his award-winning short, The Legion, and new CG project The Vikings. Read more »
July 18, 2017
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Hold your horses, angry Harris Teeter Facebookers.
Here's the deal about Kroger coming to town: The last thing they'd want to do is strip what you love about Harris Teeter and take it downscale.
That's what went through my head as I read comment after angry comment from Harris Teeter fanatics on their Facebook page following the announcement that Cincinnati-based Kroger Co. agreed to buy the Matthews, N.C.-based chain.
Kroger is not a nameless, faceless acquisition entity.
This was probably the best outcome for Harris Teeter. Did fans want their beloved chain to be gobbled up by an investment firm?
When I think of Kroger banners I've visited across the U.S., I think of the differences I encounter. A Fred Meyer is not a Ralphs and neither of those is a King Soopers.
Contrast that to Pleasanton, Calif.-based Safeway's banners, for example.
A Safeway in Oakland, Calif., looks exactly the same — from the orchard bins to the faux wood floors — as a Randalls in Cedar Park, Texas, a Von's in Newport Beach, Calif., or a Dominick's in Chicago.
They are disappointingly similar. Sometimes, when I go visit a new town to look at retailers and I'm short on time, I skip Safeway because I know what I'm going to get.
Please, someone tell me I'm wrong and I'll happily change my tune.
Many in the angry Facebook mob were concerned about losing their beloved double coupon program, and they may have a point. Kroger — and many other retailers nationwide — has been slowly dropping the program over the past few years.
These programs, while enormously popular with a select number of consumers, typically aren't used by the majority.
But one shopper told her local newspaper it was her "worst nightmare come true."
Those are some strong words.
We'll see what happens once the deal is finalized.
What's your take? Leave a comment and tell us your opinion.


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Tres Sweatshirts are an Idakoos specialtiy! Idakoos has many things to offer. Whether you want to get a Tres Sweatshirt for a special occasion, give a Tres Jumper as a present or need to represent with a funny Tres Crewneck Sweatshirt during Holidays or Family and Friends get-togethers, Idakoos is sure to have the right Tres Sweatshirt for you! Even if it turns out you can't find the right Tres Pullover with the perfect design for your mother, father or children (or friends!); Idakoos offers all of its men's women's and children's Tres Sweatshirts as Custom Tres Sweatshirts. Personalize any Tres Crewneck Sweatshirt the way you want to ensure the perfect gift.
Showing 1 - 24 of 92 Sweatshirt


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Zune HD front - Zune HD unboxing
The Zune HD taken out of the box.
|‹Zune HD still in plastic
|Zune HD dock connector›
© Gear Live Inc. – User-posted content, unless source is quoted, is licensed under a Creative Commons Public Domain License. Gear Live graphics, logos, designs, page headers, button icons, videos, articles, blogs, forums, scripts and other service names are the trademarks of Gear Live Inc.


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Digital marketing vendor Bridgevine has hired Sasha Jeltuhin as its new chief technology officer and executive vice president of technology.
Jeltuhin is responsible for leading Bridgevine's technology team and driving enhancements for Bridgevine's Acquisition and Merchandising Platform (AMP), which combines SEO, SEM, mobile, daily deals, Internet radio, display and social media to upsell and cross-sell for brands to better monetize their customers through complimentary offers delivered into third-party Web and CRM environments.
"Bridgevine is a cloud-based proprietary platform that has over 70 real-time integrations with the partners that we work with," said J. Patrick Bewley, CEO of Bridgevine. "In addition, we have over 100 employees, three call centers and process 180,000 orders for our partners every month. It's critical for our CTO to have expertise in software architecture, development and management of teams supporting ecommerce, call center and data warehousing projects. Sasha has all of these attributes and more. Bringing Sasha on as CTO is a clear signal that Bridgevine is going to continue to expand upon our already leading technology platform and drive us toward our next iteration of growth and expansion into life cycle events."
Jeltuhin brings more than 15 years of experience to Bridgevine in architecture, development and management of scalable, high-transaction applications and SaaS platforms serving a variety of industries, including inventory management, tax processing, content management and e-commerce.
He has spent the last 10 years in digital marketing, where he's been responsible for building and managing global applications and platforms. Applications developed under his supervision include National Geographic; Smithsonian Institution; museums, including National Portrait Gallery and High Museum of Art; educational institutions; and various media companies, such as CBS, Clear Channel and Tribune.
Bridgevine said it has delivered more than $2.5 billion in revenue to enterprise customers including Comcast, AT&T, Time Warner Cable, CenturyLink, Constellation Energy and DirecTV.