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Alexa Dexa's hand-sewn picture-book to accompany her educationally fertile, dream-inducing album. Each colored ink drawing captures the quirky theme of its related narrative; one drawing per song.
Alexa Dexa New York, New York
Alexa Dexa is a soulful girl with bells and bubbles. Her fanciful toychestral concoctions blend floating vocals, poignant lyrics, haunting melodies, and dance-worthy beats. (Not to mention a collection of toy instruments that would put many playpens to shame, the most favored of which is her Schoenhut toy piano.) ... more
Streaming and Download help

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The Traitor Queen : Book 3 of the Traitor Spy Paperback
by Trudi Canavan
Part of the Traitor Spy series
Events are building to a climax in Sachaka as Lorkin returns from his exile with the Traitor rebels.The Traitor Queen has given Lorkin the huge task of brokering an alliance between his people and the Traitors.
Lorkin has also had to become a feared black magician in order to harness the power of an entirely new kind of gemstone magic.
This knowledge could transform the Guild of Magicians - or make Lorkin an outcast forever.THE TRAITOR QUEEN is the triumphant conclusion to the Traitor Spy trilogy, which began with THE AMBASSADOR'S MISSION and continued with THE ROGUE.
- Format: Paperback
- Pages: 544 pages
- Publisher: Little, Brown Book Group
- Publication Date: 30/07/2013
- Category: Fantasy
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Showing 1 - 1 of 1 reviews.
Review by reading_fox
Conclusion to the second trilogy. And probably this series, although there are a few loose threads left if Trudi did want to continue. Meanwhile there remains no connection between the two disparate strands of our main plot, other than the calls on Sonea's attention. Her son remains with the Traitors looking to learn more about their secrets, whilst Lila the young accidental black magician helps Cery avoid the attentions of the Thief Hunter whilst hankering for the attentions of his daughter. It remains engaging entertainment without any special deeper insights. There are thought on death and addiction, family relationships and those you love. But it's all a little trite somehow, with no real engagement to the characters involved. This goes even so far as the somewhat sudden war. One side had said earlier that they weren't sufficiently preprepared, but then bam off they go. This does give Trudi the chance to look at it from the bystanders viewpoint, but it's all over very very quickly, especially since this is supposed to be an entire country's worth of people. Significantly lacking the focus and drama of the first trilogy, this nevertheless remains an interesting fantasy, more involved with the relations between people than any insights into how they come to be in that situation, but without the pathos that would make it truly excellent.
Also by Trudi Canavan | View all
Also in the Traitor Spy series | View all


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Artist's description:
Sea Stripes III is a small ethereal abstract seascape on a 15 x 10cm deep 4cm box canvas. It's one of a series of 3 tiny canvasses inspired by the light on the sea in Cornwall. The paint is layered, blended and slightly textured the sides of the artwork are painted white. It is signed on the back and is ready to hang.
This mini painting comes with a complimentary set of 3 hand made greetings cards and a signed certificate of authenticity
Shipping is very quick and the painting will be sent first class recorded delivery and should arrive within 48 hours of despatch. If you are thinking of purchasing a painting for a gift I can include a complimentary hand made card with a personal message to the recipient.
Materials used:
oil on canvas
Sea Stripes III (2015)
Oil painting by Julia Everett
$38.42 Sold
- Oil painting on Canvas
- One of a kind artwork
- Size: 5.91 x 3.94 x 1.57 in (unframed)
- This artwork is sold unframed
- Signed on the back
- Ready to hang
- Style: Abstract
- Subject: Landscapes, sea and sky
More by Julia Everett View all
View all
Crimson Flames
Oil paintingby Julia Everett
In the Sunshine
Oil paintingby Julia Everett
Oil paintingby Julia Everett
Summer Glow
Oil paintingby Julia Everett


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We offer a wide range of administrative services, from call handling to mail outs. We can also assist with those little details that are so important but often overlooked such as diary and email management.
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Natural Drawing Pictures – What Is It?
Drawing is among the most essential activities kids can do. They erase readily, and you may re-work and readjust a drawing till you get it right. Landscape drawing is a fun approach to devote time and a fantastic way to come up with your drawing abilities.
The Importance of Natural Drawing Pictures
It's possible for you to draw it freehand whilst looking at your computer monitor, or you could print out this page to acquire a good look at every step. You're able to draw it freehand when looking at your computer monitor, or you may print out the short article to acquire a better look at every step. You'll be able to draw it freehand when looking at your computer monitor, or you could print out this post to acquire a better look at every step.
The Honest to Goodness Truth on Natural Drawing Pictures
If you receive the colours wrong and the tonal values right, you're earn a great-looking item of art. I made the decision on the colours of the buildings. These pictures aren't photo-realistic representations of living. Check out a few of the best that it offers in our earth pictures.
Choosing Natural Drawing Pictures
Now it's time to determine wherever your light is coming from. Now it's time to put every one of these elements together into a whole landscape composition. You'll have a good time learning how to draw all the elements of this charming landscape. So the more you do daily, the quicker you will receive good. After everything else is completed, it's the right time to return and work on the tree.


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Joshua Graham from Fallout: New Vegas
Joshua Graham, also known as The Burned Man, is an important character in Fallout: New Vegas. He is a Mormon missionary, co-founder of Caesar's Legion, and its first Legate. After surviving an accident leaving his body burned, he becomes the leader of the Dead Horses. He assists The Courier (the player) through the campaign of the expansion pack Honest Hearts.
Sadayo Kawakami
Sadayo Kawakami is the protagonist's teacher at Shujin Academy and a possible romance option in the Atlus JRPG Persona 5. Her Confidant represents the Temperance Arcana. She can help the protagonist by doing chores for him and giving massages. This guide is for her non-maid default outfit.
Kenny G
Kenny G's locks are as legendary as his signature silky smooth jazz sound, which he coaxes from a soprano saxophone. He shattered world records in the 90s with his best selling albums, and set a Guinness World Record for the longest note played on a sax, clocking in at over 45 minutes.
The Hunter from Bloodborne
The Hunter is the player character and main protagonist of From Software's action horror RPG Bloodborne. The player guides him or her through a nightmarish world infested with the Old Blood to reach their destiny of achieving "Paleblood". Along the way, the player will discover the true horror of their world and surroundings.
The Hunter can be either male or female and the clothes remain the same. Capelet and blunderbus optional.
Munehisa Iwai
Munehisa Iwai is the owner of the airsoft shop, "Untouchable" in the Atlus JRPG Persona 5 and sells weapons to the player and their party. His Confidant represents the Hanged Man Arcana.
Damn Daniel
"Damn Daniel" is a catchphrase that stems from a Twitter video montage featuring a voiceover of a teenager complimenting his friend Daniel on his fashionable attire on a number of different occasions.
Stephen "Flyboy" Andrews
Stephen "Flyboy" Andrews is one of the main characters of the zombie classic Dawn of the Dead, and one of the most iconic movie zombies after a tragic escape leads to him becoming infected. He then leads the zombies to attack the film's final survivors unsuccessfully.
Tae Takemi
Tae Takemi is the owner of Takemi Medical Clinic and a possible romance option in the Atlus JRPG Persona 5, a spinoff of the Shin Megami Tensei series. She sells medicine and upgrades to the player.
Rinko Iori
Rinko Iori is a character from Gundam Build Fighters. She is the cheerful mother of series protagonist Sei Iori and is always trying to get him to hook up with China Kousaka. Apron optional.
Big Ronnie and Big Brayden
Big Ronnie and Big Brayden are the protagonists of the 2016 cult classic comedy-horror film The Greasy Strangler. They are an estranged father and son pair, with Big Ronnie being obsessed with grease, and possibly being the mysterious serial killer the Greasy Strangler. They run a disco tour in Los Angeles, hence their bright pink uniforms. When Big Brayden gets a girlfriend, Big Ronnie sets out to make her his.


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November 28, 2015 • Christopher Allen
This year, on Tuesday, December 1, 2015, the Poochie Bowl team is participating in #GivingTuesday, a global day dedicated to giving. Last year, more than 30,000 organizations in 68 countries came together to celebrate #GivingTuesday. Since its founding in 2012, #GivingTuesday has inspired giving around the world, resulting in greater donations, volunteer hours, and activities that bring about real change in communities. We invite you to join the movement and to help get out the give this December 1. This year for every Poochie Bowl purchased online beginning at 12:01am Tuesday, December 1st thru 11:59pm Thursday, December 3rd , we...
First Post
January 03, 2015 • Shopify
This is your store's blog. You can use it to talk about new product launches, experiences, tips or other news you want your customers to read about. You can check out Shopify's ecommerce blog for inspiration and advice for your own store and for your store's blog. How do I remove this post? Log in to your store's admin area then go to the blog section to delete this post.


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Peak: Big Slide
Distance: ~11 Miles
Trail Map
They commonly say that Big Slide has the best views in all of the ADKs, but at the time I started the hike I didn't give a damn. Brian (aka Grizzly) and I set out that day to take on the third highest mountain the ADKs, Haystack. When we arrived and passed a friendly Park Ranger who asked where we were headed he gave us a grim look and even grimmer news. "You're pretty late in the day for Haystack!" he exclaimed. "Do you boys have headlamps?" Headlamps?! We had no intention of hiking in the dark. Luckily, from "The Garden" parking lot in Keene Valley there were plenty of other hiking options. We opted for Big Slide. A good choice given the fact Brian had a respiratory infection…and was wearing jeans for some unknown reason.
After the first major ascent Brian's respiratory infection (and stupid jeans) had caught up with him. In between wheezing and panting strenuously he uttered the worst words he's ever mumbled in the High Peaks, "I don't think we can do this." Knowing we'd both be furious if the day ended there I begged him to make it to the top of the ridge and rest to think. The ridge was breathtaking and Grizz soon forgot his woes. It flattened out for a long bit anyway, so it let us take in the views and he could catch his breathe.
The climb up was a bit perplexing, seeing how we just kept making one quad-busting ascent after another and just kept getting nowhere. The trail we took was called the Three Brothers Trail, little did we know the "brothers" were mountains, two mini subsidiaries and the tallest being Big Slide. The climb would go from flat to near vertical the entire time.
By the time we got to the top we were a bit exhausted, but had no time to think about it because of our first major encounter with Black Flies, little nat sized vampires that feast on the flesh of the living. I ate my lunch running in large circles to make it harder to get bit. Unfortunately the flies were faster and must of have had a taste for dark meat, I got bit about a hundred times. We took an alternative root down for some new scenery, this time the John Brooks Trail, which probably would have been a lot easier a climb up had we known, but no mind. I wouldn't have traded those views for anything.


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We already shared Alexa Chung's fierce nail art from Barneys New York's celebration for designer Guillaume Henry of Carven Tuesday, but you don't think she was the only fabulous gal there, do you? Naturally not, which is why we're giving you a gallery of chic-to-the-max pics of some of our favorite style stars—think Jane Keltner De Valle, Cory Kennedy, and, of course, Barneys' new Women's Fashion Director, Amanda Brooks. Amanda and Alexa together is enough to send us into a style coma!
We Need To Change The Conversation Around THIS Dating Taboo


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Prices, promotions, styles, and availability may vary. Our local stores do not honor online pricing. Prices and availability of products and services are subject to change without notice. Errors will be corrected where discovered, and Lowe's reserves the right to revoke any stated offer and to correct any errors, inaccuracies or omissions including after an order has been submitted.
No/No Wild Bird Feeders Feeder with Extended Foof
Item # 392163 Model # NNBB00302
This item is no longer available on Lowes.com.


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Should You Invest In Northern Oil & Gas, Inc.( NOG), ImmunoGen, Inc.( IMGN) and GOLDEN QUEEN MINING(GQMNF)?
New York, NY – GDP INSIDER – 01/20/2015.
This article discusses three companies: Northern Oil & Gas, Inc.(NYSEMKT:NOG), ImmunoGen, Inc.(NASDAQ:IMGN) and GOLDEN QUEEN MINING(OTCMKTS:GQMNF)
Northern Oil & Gas, Inc.(NYSEMKT:NOG) had a bid price of 5.50×100 and an offer price of 10.14×100 during yesterday's trading. The independent energy company finished yesterday's trading at a closing price of $6.38 after a 8.32% increase of $0.49 per share. This figure is 31.19% above its 52-week low of $4.79 and 63.40% below its 52-week high of $17.43. Northern Oil & Gas, Inc has a quarterly revenue growth (yoy) of 159.00%, quarterly earnings growth (yoy) of 3305.10% and annual sales growth (past 5-year) of 139.10%. These figure indicate that the stock in on the rise.
Will Northern Oil & Gas, Inc Continue To Gain Value? Find Out More In Our Free NOG Investment Analysis.
ImmunoGen, Inc.(NASDAQ:IMGN) had a trading volume of 1.27 million, a figure which is 0.33 million lower than its 30-day average trading volume of 2.11 million. On December 22, analysts at JPMorgan Chase & Co reiterated their rating on the stock as hold and lowered their price target to $6 from $13. Separately, Cantor Fitzgerald's analysts downgraded their rating on the shares of ImmunoGen, Inc to hold and cut their price target to $ 9 from $14. And finally, RBC Capital lowered its price target on the shares of the company from $18 to $11 and reiterated its outperform rating on the stock. Analysts at Leerink Swann hold a market perform rating on the shares of ImmunoGen, Inc.
Is ImmunoGen, Inc Worth An Investment? Read Our Free IMGN Report Here.
GOLDEN QUEEN MINING(OTCMKTS:GQMNF) traded within a range of $1.12 to $1.25 during intraday trading yesterday. The stock jumped 9.82% as it gained $0.11 during yesterday's trading to close the day at a new closing price of $1.23. The $111.75 million market cap company, which had a trading volume of 371.72K and 99.78 million shares outstanding, currently stands at a weekly performance of 13.68%, monthly performance of 44.71% and an year-to-date performance of 39.77%. GOLDEN QUEEN MINING has a beta of -0.54, which indicates its inverse relation with the market, and an earnings per share (ttm) of -0.10.
Is GOLDEN QUEEN MINING A Bad Investment Despite Its Positive Monthly Performance? Learn More About Company's Trajectory To Make A Savvy Investment Plan.
About HotStockGains
HotStockGains.com provides investors and traders with trading strategies via text message and email. To obtain text message stock alerts service text the word BREAKOUT to 555888 from your cell phone.
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What do you call a sad strawberry? A blueberry. Haha okay, enough of my lame jokes. How fun is this skirt? It is probably the cutest skirt I own! Random story but 2 years ago I dressed up as a strawberry for Halloween. At the time, I was working at a school so all of my students kept asking me if I was a tomato ( they were second graders). I have a picture of my costume on my Instagram haha. Coming back to this outfit, this adorable skirt is from Posey and Pence. What I love about this shop is that it is all affordable and they have a variety of styles to fit your needs. They have swimwear, maternity & nursing friendly, little girls clothes, accessories, and more. If you follow @poseyandpencebykim on Instagram she has a discount code! Also, shout out to my Instagram husband for taking these pictures in the morning before leaving to work haha! He is so sweet and supportive of my blog. He is honestly my biggest fan. There have been times where I think I am not good enough or "blogger material" and want to give up. He always tells me to not give up and reminds me that it is okay to be myself. I am so lucky to have him! ❤
Skirt- here
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Also, yes, these are my prescription glasses. 🙂 I usually don't wear them in photos because they give off a glare.


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Welcome to WebmasterWorld Guest from 22.214.171.124
Forum Moderators: open
Yahoo don't have a consumer website review site like eopinions so perhaps they will be keen to snap up Ciao or Dooyoo?
Alternatively if shopping.com become flush with cash after their IPO they might want to buy Ciao or Dooyoo for European content and/or to stop anyone else getting their hands on them.
Having said that shopping.com don't really have any European operations at the moment apart from the UK which is still branded under dealtime.co.uk


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Gucci Strappy Excessive Heel Patent Leather-based Sandal
Add some glamour to your look with these glimmering Gucci excessive heel sandals. Produced from patent leather-based with a four.Three-inch heel, these sandals safe with an adjustable ankle strap.
- Model: Gucci
- Excessive heel sandal
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- Heel peak: four.Three inch heel
- Medium Width
- Imported
- Materials: Patent Leather-based
- Shoe Width: Medium
- Measurement: 9, Eight
- Colour: Pink
All measurements are approximate and should range by measurement.
Classic Black Excessive Heel Shoe Ring Jewellery Holder / Women Trend Shoe Ring Organizer / Black Shoe Ring Holder / Excessive Heel Pump Ring Holder
Right here is a chic strategy to retailer and show your rings. A classic excessive heel pump in black with feathers and three white rhinestones with a sequence on the toe and a bow on the heel. The within is champagne colored and has eight spots to retailer your rings. It measures 5.5 inches lengthy x four.5 inches excessive to the highest of the bow and about 2 inches large. There`s a few unfastened threads on the within, however general in very good classic situation.
Modern 7-1/Eight inch Excessive Heel Arch Design Stainless Metal End Cupboard Bar Pull Deal with (Case of 10)
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• 7-1/Eight inch Excessive Heel Arch Design Stainless Metal Brushed Nickel End Cupboard Deal with Bar Pull.
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- Amount: 10pcs
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Gap to Gap 6-1/four inch
Peak Within the Center 1-1/Eight inch
Peak within the Edge 5/Eight inch
Deal with width ½ inch
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XOXO Women's 'Nikita' Fake Leather-based Gown Footwear
XOXO Women's 'Nikita' Spherical Toe
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Foot Petals Tip Toes shoe pads hold ft secure in even the very best of excessive heels, whereas cushioning the delicate ball of foot space with each step.
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Homicide, Mayhem & a Wonderful Man: An Amanda Bell Brown Thriller (Paperback)
For Amanda Bell Brown, simply dwelling her life is homicide!
How's a lady imagined to grapple with religion, a high-quality man, and turning thirty-five when she retains tripping in her excessive heels over mysteries — and never simply the God variety?
Amanda Bell Brown is aware of that life as a forensic psychologist is not fairly as cool because it appears on prime-time TV. However when she turns thirty-five with no husband or child on the horizon, she decides she's gotta get out and paint the city — in her drop-dead pink birthday gown. As an alternative, she finds herself on the scene of a criminal offense — and she or he simply might know who the killer is. She must spill her guts, however not on the good-looking lead detective's alligator footwear — particularly if she needs him to ask her out. A sophisticated homicide investigation reveals not only a killer however a closet filled with skeletons Amanda thought have been lengthy gone. Homicide, mayhem, and a fantastic man are wreaking havoc on her birthday, however will her sleuthing depart her alive to see previous thirty-five?
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Marketing For More Sales
by M. F. COOPER.
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- File Size: 661 KB.
- Print Length: 62 pages.
- Language: English.
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Marketing For More Sales
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How valuable is a University education these days?
In the United States and England, over a 60 year period, the cost of university has risen sharply, leading to increased indebtedness among graduates; a depressed job market that has seen many young graduates forced into low-paid, non-graduate work; and the proliferation of alternative educational opportunities online, which are generally cheaper and require a lower time investment than a traditional education. [1]
The American venture capitalist Peter Thiel has been a particularly vocal critic of the modern higher education system. His criticisms largely align with all of the aforementioned; his biggest concern being that higher education is a bubble.
His reasons:
1. Rising costs of education (and the attendant debt) with no discernable improvement in quality.
2. Acquiring a university degree is more about social signaling than actual learning.
What this means is that a large number of graduates are pursuing degrees for fear of being socially stigmatized as unintelligent and/or lazy. This type of herd mentality means that people do not think through the value of a university education for themselves and are instead compelled, through social pressure, to pay premium rates for an over priced product; leaving them, Thiel argues, at the end of their lengthy university education with considerable, paralysing debt – costs which they might never totally recoup.
This runs contrary to the conventional wisdom, which says that graduates earn higher incomes than non-graduates and can expect, over time, for their investment in education to pay off.
The historical data certainly bears this out. The Fusion Network recently published a fantastic interactive chart (factoring in the opportunity costs and debt of a four year degree), which demonstrates the differences in lifetime earnings, in the US, between graduates and non-graduates: on average, graduates earn more over time.
Similarly, in the UK, the average graduate can expect to outperform non-graduates in lifetime earnings. In fact, the economic outlook for the average non-graduate with only a GCSE level qualification (21% of the population) is pretty bleak. By the age of 32 they can expect their annual salary to peak at £19 000. For the average A-level graduate (21% of the population), their prospects are only marginally better: a maximum of £ 22 000 a year by age 34.
This, compared to the average graduate (38% of the population) whose annual income peaks at age 38, at £ 35 000.[2]
Of course, the biggest problem with this data (and which the statisticians openly acknowledge) is that it is backwards looking. It examines the lives of people who made career decisions over twenty years ago, under a very different set of historical circumstances.
Can we always use the past to accurately predict the future?
To emphasize this point, Peter Thiel draws a comparison, in this Intelligence Squared debate, with sub-prime mortgages: In 2005, the historical housing data would tell you that house prices always rise.
That is a sobering thought indeed, and it does seem to be the case that many of today's indebted graduates are struggling to establish themselves, delaying marriage, family and mortgages for a longer period than previous generations.
The other important thing to consider, Thiel argues, is that the increasing amount of onerous debt that graduates are forced to take on, prevents them from participating in risky entrepreneurial ventures, limiting their range of potential career choices.
It also means society, overall, is deprived of high-value innovation.
Of course, many technological innovators don't have degrees. No doubt this is what Thiel is partially informed by. You don't need to do a degree in computer science to learn how to code.
But what about the unquantifiable benefits of university?
Is it not valuable simply on its own terms? A university education provides access to history's great minds and ideas, an intellectual experience that you won't get anywhere else.
Although this is certainly not a misleading argument, it may been stronger in the pre-internet era. Nowadays, however, young people have an unprecedented level of access to information. There is a plethora of educational resources online, most of which are significantly cheaper than the average 3-4 year bachelors degree. Although, the actual market value of these qualifications has yet to be conclusively proven. They are too new.
Of course, there are some degrees which will probably always require long periods of skill acquisition and study: medicine or architecture, for instance.
But do you need to make a similar time and financial investment if you're pursuing a degree in business or graphic design? That's less certain.
In fact, Charles Murray, co-author of the controversial book, The Bell Curve (1994) argues that the bachelor of arts degree is a meaningless qualification that signifies nothing concrete to a potential employer. You're better off, he says in the same Intelligence Squared debate as Peter Thiel, getting a professional diploma of some kind that can take as little as six months to complete, but which equips you with practical, recognizable skills for the job market.
Purely Academic?
It is a common cliché that after each educational milestone, at the start of the next phase, be it middle-school, high-school, university or postgrad, you are told to forget everything you have hitherto learned about your discipline and start fresh. The previous phase was just an academic, hurdle-jumping exercise to get you to the "real" stuff. I always felt like that to an extent when moving onto a new stage in my education, mainly to the difference in structure and teaching style, but never so much as when I first attempted to enter the working world.
I spent a year trying to break into the job market after my undergraduate degree, before eventually realising that if I was going to get anywhere I needed to achieve a higher level of education. During this time I spent 6 weeks in an unpaid internship at a think tank in London where I was asked by the Director about my career aspirations, when I mentioned possibly going into academia, I was told in no uncertain terms "don't become an academic, the whole bloody thing is so corrupt".
So has it become little more than a racket?
Some degrees lead you to a job (the real world), others to just to more academia (the opposite); in which case, if you want to enter the real world you have struggle to get onto the ladder and leave your degree behind. The trope of referring to the career ladder as the "real world" is not entirely unjustified when you consider what the academic world is. When you describe a position of hypothesis as purely "academic" it is conjecture, of no consequence. Academia teaches you, in some sense, how to learn but not how to live and survive. After the first few months of applying for jobs and attending interviews, I began to get the impression (unfairly, I think) that employers saw undergraduate and post graduate degree as four years spent out of the real world. That is not to say that the qualification itself is without merit or useful as a prerequisite to something else.
I can certainly rise to the defence of my masters as far as its content was concerned, it was one of the most challenging and enjoyable experiences of my life, but the sense in which it was a box-ticking exercise was still ever-present. What I do know is that my undergraduate degree was not sufficient to get my foot in the door for the kind of work I was applying for, so ultimately I had to invest in a bigger foot. I went to University at a time when ex-technical colleges were being converted to universities and Blair's New Labour in their infinite wisdom ("education, education, education") decided that a university degree was something everyone should have. By the time I finished undergrad in 2006, a humanities degree didn't mean what it used to and there were all kinds of anecdotes flying around about PHD graduates applying for plumbing internships and the like.
So then the next dilemma presents itself: Do I struggle into the working world from the bottom or do I put it off further to get more qualified? The risk of that being another year spent out of the job market. While I don't regret my decision my timing was appalling – I finished my masters in September 2009, in the bleak nadir of the economic crisis, and spent 8 months temping in admin jobs before a research consultancy took a chance on me and, while I am sure my MA added a great deal to my CV, an interview situation is a great playing-field leveller. Having now recruited employees myself, I know that the degree is largely only a preliminary consideration.
And then you have arrived and that is that. Nobody wants to know about your degree when you have been working in your field for four years – there are much more important considerations. Why is this? Well this problem is more acute with humanities and other content-based disciplines – if you study nursing you will most likely become a nurse, engineering an engineer etc. But the only way to truly follow a humanities degree through to career level is to go into academia. I know many English and History graduates and none of them are English Professors or Historians.
Harvard Uber Alles
There is still enormous value, though, in acquiring a degree from a prestigious institution.
Graduates of Harvard University are some of the wealthiest and influential in the world. It counts more billionaires amongst its alumni than any other Ivy League institution and has educated the majority of elected US presidents.
A powerful selling point, a degree from Harvard confers a great deal of social capital on its graduates who are perceived to be intelligent, hard-working and competent. It sends an extremely strong signal, as do qualifications from other elite institutions.
Caveat Emptor
Conversely, a degree from a poorly perceived university can send the opposite signal.
This is where the opportunity and financial costs of university are almost impossible to justify. In fact, they may even be harmful.
There is no refund for a degree from a university that has the potential to actually damage your prospects in the job market. Undiscerning students hopeful that just possessing a degree will be enough, irrespective of the quality, need to be made aware of this.
Universities are somewhat culpable in this regard. It's not only the exploitation of the hopes and dreams of inexperienced eighteen year olds, but that the enormous rise in fees is largely to do with the fact that universities are using them to cross subsidise research activities. In effect, people are not paying for the product they're being sold.
The universities are behaving rationally, because they are ranked according to their research output, but it does present a huge conflict of interest when selling a very expensive degree to a prospective student. The phrase "ripping off" comes to mind when the actual market value of that qualification is low.
So, is it worth it?
It's usually pretty lame to conclude an essay with a wishy washy "time will tell" or "it's all relative anyway."
Except in this case.
We don't know yet whether higher education is a bubble, as Peter Thiel argues it is. That will only become apparent later. Right now, prospective students have to trust historic data. That is their decision. A risk they must be prepared to take.
The value of nascent online opportunities is also not yet clear,
The only reliable advice that can be given to academic hopefuls is to resist social pressure and really examine the product they're purchasing. Make sure it's right for them.
Because, unlike any other large purchase, this one cannot be refunded, sold or traded. You are wedded together, for better or worse.
(Important to mention: This is mainly relevant to people who have studied in the US and the UK. This is because more people go to university in these countries, so understanding the positional advantage of university is more interesting in that regard, than in developing countries where the general level of educational attainment is low and university graduates form a small proportion of the population.)


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Dear film lovers, we invite you to explore this enhanced film section for information on opportunities, events, news and magazine articles on film.
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Asia, International, Viet Nam, Film, Film Events
Venue: Hanoi Rock City, 27/52 To Ngoc Van, Hanoi
Date: March 21, 2014 Starts: 20:00
Future Shorts Vietnam showcases the best of local and international short film talent in Hanoi Rock City, Hanoi on Friday 21 March, 2014 at 8pm. More
Asia, Cambodia, Malaysia, Singapore, Thailand, Viet Nam, Film, Film News, Film Opportunities
Deadline: March 6, 2014
DocNet Campus 2014 will feature masterclasses and events for documentary filmmakers in south east Asia to assist them in the production of their documentary films. More
Asia, Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand, Viet Nam, Film, Film News
SAAVA, the Southeast Asian Audio-Visual Association was launched by a group of producers from the ASEAN region at ScreenSingapore earlier this week. The non-profit organization aims to "advance creative development across the region, promote Southeast Asian audio-visual content and capabilities internationally, and stimulate collaborations between its members." Singapore-based founding member of SAAVA, Chan Gin Kai, executive […] More
Indonesia, Viet Nam, Film, Film Resource Directory
DocNet Southeast Asia is initiated and coordinated by the Goethe-Institut and funded by the EuropeAid programme "Investing in People". The programme aims to support documentary filmmaking in Southeast Asia and to professionalize and unite varied local initiatives to make the missing voice of the region heard.Diverse, colourful, vibrant – Southeast Asia in its heterogeneity offers […] More
International, Viet Nam, Film, Film Opportunities
Deadline: July 10, 2013
The Yxine Film Festival 2013 is calling for entries to its fourth edition. The theme for this year is Choice. YxineFF 2013 will accept submissions from international and Vietnamese film makers until July 10th, 2013. Vietnamese and international filmmakers can send films of all genres, which do not exceed 60 minutes in length, in 4 categories: International […] More
Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand, Viet Nam, Film, Film Opportunities
Deadline: October 28, 2013
Online submissions for Tropfest South East Asia, the region's edition of the world's largest short film festival, opens on 6 May. Tropfest SEA has announced a new a teen category for filmmakers under the age of 18 years old. The submission of films for both the main category and the teen category begins on 6 May, […] More
Viet Nam, Film, Film Festivals, Film Festivals & Events, Film Resource Directory
YxineFF (Yxine Film Fest) is an annual international online short film festival at www.yxineff.com. With the slogan "Sharing. Love. Cinema", YxineFF's target audience is young independent filmmakers and cinema lovers. YxineFF is independent, voluntary and non-profit festival which first started in May 2010. YxineFF receives support from many organizations, companies and individuals, including the Danish Cultural Development & Exchange Fund, Goethe Institute Vietnam, British […] More
Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Thailand, Viet Nam, Film, Film Opportunities
Deadline: May 6, 2013
DocNet Southeast Asia is inviting applications from Documentary film makers in the region for its Summer School to be held from June 7th to 17th, 2013 in Hanoi, Vietnam. The Summer School is seeking film makers with their documentary projects in pre- production and production for project development workshop or projects in post-production stage for the editing workshop. The […] More
The National Cinema Department of Vietnam has announced various activities to mark the 60th anniversary of Vietnam's movie industry, established on March 15, 1953 via a decree signed by the late President Ho Chi Minh. Dr. Ngo Phuong Lan, head of the Department, said that they have placed an order with the National Documentary and […] More
Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Thailand, Viet Nam, Film, Film Opportunities
Deadline: April 5, 2013
The ASEAN Science Film Festival invites all film makers, broadcasters and producers to submit their work for considerations in the 2013 edition, by April 5, 2013. The theme for this year is Energy and Sustainability, but the festival welcomes entries of scientific films on all subjects and for all ages. Click here to see the […] More
Asia, China, Europe, India, Korea, Viet Nam, Film, Film
By the very nature of its diversity, the Asian member countries of the ASEM region are a terrain of new stories. The filmmaking is avant garde in its raw nature, unabashed and experimental and yet most of it escapes the global audience as it is targeted to appease only the domestic markets. Bollywood, the mainstream Hindi […] More
Venue: Hanoi, Danang
Date: June 8, 2012 - June 24, 2012
The 4th International Festival of Documentary films in Vietnam will begin in Hanoi from 8th-17th June. The festival will then move to the town of Danang from the 15th June to 24th June 2012. The festival will feature daily screenings of one European and one Vietnamese documentary on the same theme, focussing on a dialog […] More
Asia, Europe, Germany, India, Indonesia, Viet Nam, Film, Film News
The Deutsche-Welle Akademie continues to host the Film Festival and Event Management Workshop, a 5 week course in film festival management for invited festival managers from Africa, Asia and now, for the first year, Latin America in cooperation with the Berlinale management. The workshop is for international managers and organizers of film festivals. On its […] More
Asia, Viet Nam, Film, Film Events
Date: December 11, 2011
The Future Shorts Festival is the first ever global pop-up festival, showcasing the most exciting short films from around the world. The festival currently takes place in over 50 cities and 17 countries and comprises a worldwide audience of a half-million people, on and offline. More
Asia, Philippines, Viet Nam, Film, Film
"I have been to many international film-festivals in recent years and I have always been asking myself: Where are the Vietnamese contributions?", says a young Vietnamese filmmaker at a recent regional documentary film meeting organised by the Goethe-Institut in Hanoi. More
Viet Nam, Film, Film Opportunities
Deadline: August 28, 2011
The online short film festival YxineFF (Yxine Film Fest) takes place on www.yxineff.com. With the slogan "Sharing. Love. Cinema.", indie filmmakers and movie buffs are the targets of YxineFF. More
A discussion on how Vietnamese films proceed their assembly as good as an muster imprinting 40 years of a Vietnam Film Festival will also be hold during a event. More
Founded in 1995, the courses cover dramatic theatre, pantomime/mime, theatre architecture, Cinema and Radio/TV. More
Director: Dr. Prof Nguyen Manh Lan This school offers courses that specializes in the art of theatre and film. More
Viet Nam, Film, Film Associations
Originally established in 1979 as the Vietnam Film Documentation Institute, the Vietnam Film Institute has been appointed by the government of Vietnam to undertake research studies on the art of cinema and to archive its country's cinematic and audiovisual heritage. The Institute is a member of the International Federation of Film Archives (FIAF) and a […] More
Viet Nam, Film, Magazines & Newspapers
A monthly publication of the Vietnam Film Institute and Archive, Cinema Today Magazine was launched in 1991 and features news and articles about Vietnam ese and international cinema. It has a print run of between 2,000 and 5,000 copies per issue. More
Viet Nam, Film, Magazines & Newspapers
Founded in 1988 by the Ministry of Culture and Information, this paper features news and topical stories on the domestic and international film industry. It has a print run of 25,000 copies per issue. More
Viet Nam, Film, Production Companies
Established soon after Reunification to produce public information films, the Nguyễn Dình Chiểu Film Studio was subsequently split into two separate institutions – the Ho Chi Minh City Current Affairs and Documentary Film Studio, and the Nguyễn Dình Chiểu Film Enterprise. It became a single institution once again in 1997. The studio now produces mainly […] More
Viet Nam, Film, Production Companies
Liberation Film Studios is one of three state-owned film companies in Vietnam . Originally founded in 1963, it operated at the front during the American War, producing revolutionary newsreels and propaganda films to be shown in southern villages controlled by the National Liberation Front. It now comprises three departments – Feature Films, Documentary Films and […] More
Viet Nam, Film, Production Companies
Established in 1962 some 10 years after the production of the first Vietnam ese documentary film, this government studio produces high-quality documentary and scientific films and videos on a wide range of subjects ranging from science to the arts and tourism. More
Viet Nam, Film, Production Companies
Originally established in 1956 as the Vietnam Film Studio, the Vietnam Feature Film Studio has a long and illustrious history and is widely regarded as the leading film studio in Vietnam. More
Viet Nam, Film, Production Companies
Established in 1960, the Vietnam Animated Film Company has since carved a niche for itself as Vietnam 's sole producer of cartoon films aimed at child audiences. More
Viet Nam, Film, Production Companies
Established in 1990, Feature Film Studio 01 is one of three state-owned companies in Vietnam . Unlike the Vietnam Feature Film Studio it has no post-production facilities. More
Viet Nam, Film, Government Bodies
The Cinema Department of the Ministry is responsible on behalf of the Ministry for the state management of the Vietnam ese film and video industry according to Communist Party guidelines and the policies and laws of the state. It controls all aspects of the Vietnam ese film industry, including aesthetics, technology, finance, production, distribution, censorship […] More
Viet Nam, Film, Film & Cultural Institutions, Film Associations, Film Distributors
The Vietnam National Film Distribution and Screening Company (FAFIM Vietnam ) is responsible for subsidising the production of Vietnam ese films, for exporting them overseas and for importing foreign films for screening in Vietnam. More
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Having to wait for wet nail polish to dry curbs people's natural urges to plunge fingers into frosting or tickle the mailman too hard. Keep paws in line with today's Groupon: for $25, you get a Shellac manicure at Southwest Nails in Littleton (a $44 value).
The talented talon technicians at Southwest Nails create long-lasting finger-shield shine with help from long-lasting Shellac polish. The 45-minute pamperfest commences with a careful filing, shaping, and buffing, followed by a scrub and hand massage, ultimately refining tensomes until they reflect the flawless perfection of a valedictorian diamond. The benign rays of a UV lamp then fuse pigment to nails to create up to two weeks of chipless mirror finish in one of more than 31 stylish hues. The spa's cozy interior invites guests to decorate their digits amid Southwestern touches including Native American–themed artwork, vibrant throw pillows, and a cactus with exquisitely maintained cuticles.
Southwest Salon
Light streams in through Southwest Salon's wall-to-wall windows, flooding the intimate studio and illuminating the expert nail technicians as they trim cuticles, apply an exfoliating sugar scrub, gently buff nail beds, and replace and repair acrylic nails. Southwestern textiles and turquoise walls surround the techs and the salon's visitors, whose feet soak in steamy tubs during pedicures. Each nail-centric service can conclude with a special OPI, Shellac, or Gelish polish, which protects nails and renders them shiny, chip-free, and impervious to criticism for up to two weeks.


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Thinking that your home is too small to suit your needs, but cannot afford buying larger one? Have an unused loft that could be converted into living space? Want to have your home extended in order to create more space? If the answer to any of these questions is "yes" you are in the right place.
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We are also specialist in building of conservatories and laying patios to make your home even more spacious.


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Dot's Madeira Cake
Be the first to review
READY IN: 1hr
Recipe by Jen T
This was given to me many years ago by an English lady who was the cook at the Maternity Hospital where I had 2 of my daughters and where I later nurse aided. I always think of her when I make it.
See Discussion:
Ingredients Nutrition
- 6 ounces butter
- 6 ounces sugar
- 3 eggs
- 6 ounces cornflour
- 2 teaspoons baking powder
Directions See How It's Made
- Cream together the butter & sugar until light and fluffy with an electric mixer.
- Add eggs and cornflour and beat for 6 minutes on medium speed.
- Fold in the baking powder.
- Pour into a greased & lined reasonably deep 8" tin.
- Bake for 50-60 minutes at 350'F.
- Remove from oven when a cake tester comes out clean.
- Stand for 10 minutes before removing from tin.
- Enjoy with a nice cup of tea or coffee.
- OPTIONAL: A larger cake can be made by increasing butter, sugar and cornflour to 9oz each and bake in a 10" tin.


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Download Tribal Seeds apk free for Android smartphone
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UPDATED: Includes New Album, Representing
Support Tribal Seeds by downloading the official Tribal Seeds app. Stream and download new music, read lyrics, watch videos & photos. Buy show tickets, get venue directions, social media updates & more.
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Tribal Seeds
From San Diego, California, awardwinning reggae group Tribal Seeds have become known for their spiritually driven, refreshing rock vibe they have infused with the roots style of reggae music. Originally started brothers, Steven Rene Jacobo (lyrics, vocals, guitar) and TonyRay Jacobo AKA Maad T-Ray (producer, keyboards, vocals), Tribal Seeds now boasts six members, including: Carlos Verdugo (drums), Victor Navarro (bass), E.N Young (keyboards, vocals) & Ryan Gonzo (guitar, vocals).
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MobBase by MixMatchMusic part of our Music & Audio and have average installs from 100 to 500. Last Update Aug. 7, 2014. Google play rating is 94.4444. Current verison is None. Actual size 0 bytes.


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safety.blr.com (05/23/2012)
A Whistleblower Protection Advisory Committee will be created by the U.S. Occupational Safety and Health Administration to make recommendations to U.S. Department of Labor officials on improving OSHA's administration of whistleblower laws in regard to investigation, enforcement, training, and partnering with other agencies. This move will help beef up protections for whistleblowers "who expose securities and financial fraud, adulterated foods, air and water pollution, or workplace safety hazards," says Dr. David Michaels, the assistant labor secretary who oversees OSHA.
Exclusive Insights From CareerBuilder's 2017 Candidate Experience Study
Nearly four in five candidates (78%) say the overall candidate experience they receive is an indicator of how a company values its people. What does your candidate experience say about you?


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Fyi, I'm on Twitter now: https://twitter.com/Tea_plus_orange
Anything too trite for Facebook and too short for a blog.
An aside, I totally invented Twitter. In 2005 I came up with the idea for a website where you send a text message to all your friends at once when you think of something witty or interesting but can't think of who specifically to tell. If only I'd done more with the idea than tell 10 friends in 10 separate text messages.


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Tag: marketing
London Fashion Week Ad
The Big Knit campaign.
This essay describes the most well-known charity organisation Age UK with the soft drinks company "The Innocent" which launched "A Big Knit" campaign in 2013. The "Big Knit" is a joint campaign between Age UK and innocent drinks to help vulnerable older people. The essay will follow the Kotler and Lee Corporate Social Responsibility (CSR) campaign plan in order to show how Age UK achieved its objectives by implementing CSR in their business tactics.
- Identify points of inter-section between the business and society
According to the ONS (Office for National Statistics), during the winter 2012/2013, Age UK claimed 30,000 excess winter deaths in England and Wales, particularly among people aged over 75+. (Rankin, 2013) Since this shameful and preventable situation, the Age UK charity urged the government to lower energy bills so that elderly could keep their homes warm during winter season. The charity also launched a new campaign called "Spread the Warmth" asking people to help an older person to feel well and warm. A 3 minute commercial video shows some old ladies telling their severe and cold winter survival story; the Age UK representatives help such people by bringing wool clothes, helping to do shopping, fitting radiators and heaters and other home improvements. Their main website also provide donations buttons, volunteering opportunities in order to help elderly not to feel lonely. This commercial advertisement encouraged The Innocent Company to launch the "Big Knit" campaign with the aim to help older people during the cold winter months through befriending visits, emergency cold weather support, warm meals and other vital services. It is interesting to note, that Innocent Drinks Company is famous for its 100% pure fruit juices since 1999. This fact probably was the reason to launch a "Big Knit" campaign together with Age UK charity organisation in order to focus on the same message and reach a better result.
The joint project started with older people from Age Concerns around the UK' innocent consumers and Sainsbury's staff knitting tiny woollen hats to place on the top of innocent smoothie bottles. Hats were knitted by knitting groups with the local Age UKs and knitting groups across the United Kingdom. (source:www.ageuk.org.uk) The smoothies with hats are sold nationally and for every one sold innocent donated 25p to Age UK. In 2012, innocent smoothies with hats were sold in Sainsbury's, Waitrose, Boots, Tesco, WHSmith and Asda stores. The raised money will go to funding local and national projects to help keep people warm and well in winter.
The Big Knit website also provides a scheme on how to knit a hat and an opportunity to knit a virtual hat online. This campaign allowed people to contribute and be involved in the marketing campaign CSR as well as to create a positive brand image among people of completely different age, job and social class.
- Measure impacts
Measurability links who saw the advertisement and then what specific action occurred in response (e.g. purchase intension, recall and brand awareness) linked back to marketing communication objectives. (Dahlen et al., 2010)
In 2013 Age UK raised over £244,000 by knitting over 1 million hats. (source:www.ageuk.org.uk) By 2014, the total amount of raised money reached £1.75 million in 10 years' time. Also, the hat gallery of 2013 on social network Flirck shows almost 6 million knitted hats with the help of thousands of people across the UK. Social networks such as Facebook, Twitter and LinkedIn helped to raise awareness and interest by "Share" and "Follow" buttons. Instagram, Pinterest and Youtube also play an important role in word-of-mouth communication and public relations.
- Rank & prioritise key issues
The key issues for this campaign are:
– High mortality rate amongst old people during the winter season in the UK that was the reason for Innocent Drinks and Age UK to join together.
– Old people are in a desperate need for care and help in order to keep their houses warm.
– Interest people in helping old people by doing donation in such a creative way (knitting hats) and make them trust this joint campaign.
- Establish small number of key initiatives.
The main key of establishing a small number of key initiatives is that it is something everyone can contribute to, that will advance the organisation. The bigknit.co.uk website provide an online tool where visitors can create their own version of the big knitter – the colour of drink, style of hats and other accessorises. By sharing the masterpiece on Facebook or Twitter, the Innocent Drinks will donate 10p to Age UK. Also, there are knitting patterns and how-to sections showing how to knit hats from beginner to expert level. Some video lessons are also shared on Youtube channel in order to raise awareness and interest among people.
- Set targets / KPIs
– to promote awareness and understanding of tough old people lives during severe weather in winter by creating a woolly art installation.
– to engage people to take care through the act of creating and through the social nature of knitting.
– to improve the mortality rate of elderly across the UK during winter seasons.
- Monitor results
Since this campaign started, Innocent has raised more than £1.3 million to help look after older people and four million hats have been knitted. In 2012, the Big Knit raised £115,000 for Age UK.
- Communicate externally
- Engage with key stakeholders
The Innocent Drinks created a dialogue with its customers and communicate with them directly through the donations, knitting hats techniques, competitions' winners, involved them in social media life by sharing and following buttons. All this helped to have a positive effect on the brand.
- Listen
If the organisation has a dialogue with their customers, that means they listen to each other. Innocent listens to its customers and gives them opportunity to choose the design of hats with all the needed information and knitting techniques. Age UK . in turn, listen to their elderly people and has a clear mission to make their life easier and warm.
- To be part of corporate identity and be part of the corporate brand
Innocent always has been promoting healthy lifestyle and 100% pure juices to their buyers. The joint campaign with Age UK charity organisation did not change the overall vision and beliefs of the Innocent Drinks. They both made their brands stronger, widen their audience range and became popular in social media.
[Anon]. ([n.d]). Social Media and Charities – The Innocent Big Knit. Available: http://www.bakedmarketing.com/site/social-media-and-charities-the-innocent-big-knit/. Last accessed 24th Apr 2014.
Dahlen,M et al. (2010). Marketing Communications: A brand narrative approach. Chichester: John Wiley & Sons Ltd. p. 474.
Rankin, J et al.. (2013). Winter deaths rose by almost a third in 2012-13. Available at: http://www.theguardian.com/uk-news/2013/nov/26/winter-deaths-rose-third [Last accessed 23rd Apr 2014.]
Difference between marketing and market orientation. Market-led strategies and Competitive Advantage.
The purpose of this essay is to discuss and critically analyse the differences between marketing and market orientation in a business context and demonstrate in what ways market-led strategies can help business drive growth and support competitive advantage. To support all these theoretical statements and arguments, a number of well-known USA, European and Far Eastern businesses examples are shown in this essay.
According to the British Chartered Institute of Marketing (CIM) marketing is the process responsible for identifying, anticipating and satisfying customer requirements profitably. (Morris, 2012) Marketing adds value by building a positive brand image of the business company and its products in the minds of the customers. It also adds value by bringing to the company information about changing customer needs, expectations and preference that can be used to create user-friendly products. The American Express Company always use new media to stay in touch with its customers. The implementation of dialogue marketing helped them to make sure that the customer is heard, and helped to identify theirs needs and expectations. (Harter, 2007)
Market orientation is more than simply 'getting close to the customer.' An organisation can be market oriented only if it completely understands its market. Customer information must go beyond research and promotional functions to penetrate every organisational function. (Drysdale, 1999) In other words, market orientation relates to business approach or philosophy that concentrates on identifying and meeting the customers' needs. In 2008, Audi car was announced as the best market-oriented company in the automotive industry. Product developments and customer service closely meet customer demand by making Audi a leader amongst other automotive companies. The strong market orientation, close collaboration between sales, marketing, research and development as well as closely related sales and service network lead to high customer satisfaction and loyalty. This has made the Audi brand number one of the world's most successful manufacturers of quality cars. (Audi AG, 2008)
Being market-led is simply about putting the customer at the top of the management agenda. (Piercy, 1991) It is all about focus on the buyers and finding better solutions of doing what they value. A customer-driven focus should influence about everything that happens in marketing- from research and product development, to the choice of communication vehicles for staying in touch with the firm's target audience. Procter & Gamble Company (P&G) is very well known for its consumer understanding; they interact with more than five million consumers every year. The thorough investigation in market research helped the company to identify opportunities for innovation and communicate with clients effectively. (Source: http://www.pg.com) To be successful nowadays, marketers must embrace the challenges of new media and try to connect with customers. Experimenting with the new does not translate to discarding the old. For example, the American Express advertising still stays on TV constantly as they want consumers to be in control of the storytelling by engaging advertising in different methods.
Superior performance comes from going to market better than competitors, not from marketing departments and publicity. The focus of going to market is choosing and managing a strategic pathway involving appropriate market choices, a robust and sustainable value proposition to customers, and a set of key relationships that underpin the value proposition. Also, long-term focus helps organisation to develop strategic plans that can go well for a three year cycle. By adopting a long-term focus, the firm can measure the growth, attempt to serve all customers, have an effective organisational performance in the market and implement new value added services as well as measure the success and satisfaction. (Drysdale, 1999)
Competitive advantage refers to an edge of superiority a firm enjoys over its competitors, emerging either from a powerful market position of from a unique internal competency. (Hoffman, 2007) Competitiveness is dynamic: an organisation's competitive positioning may vary, sometimes radically and rapidly, as a result of external developments. Google Inc. operates in a very competitive atmosphere amongst Apple, Microsoft's Bing, and Yahoo Search. However, Google has a superior infrastructure, powerful search engine, wide portfolio of services and tools which absolutely fulfil the criteria of being VRIN.
This essay discussed and analysed different authors' standpoints and thoughts on marketing and market orientation as well as market-led strategies and competitive advantage within a business by providing some industry examples such as Audi, American Express Company, P&G and Google.
What is a Crisis?
A crisis is an event, accusation or perception that seriously threatens the reputation- and, if not dealt with effectively- the viability of an organisation. There are essentially 2 main types of crisis. The first is what might be called a real crisis. Someone has been hurt or even killed. A product has failed in a way that is at best convenient to customers or others and at worst damaging. The second type of crisis is a reputational crisis. In this instance something happens, or is alleged, that lowers trust, respect and liking for the organisation.
The two main types of crisis can be subdivided into 4 categories:
1. Performance Crises (Fault, Fire and Theft): This is when an organisation fails to perform properly. Typically examples include when products have to be recalled, accidents and injury occur, laws have been broken or private data has been lost. Simplistically this category can be called Fault, Fire and Theft. Most of these tyoes of crisis can be foreseen, even if the timing and circumstances cannot.
2. Disaster Crisis: These are totally unexpected and virtually impossible to plan for. They include 'one in a million' crises such as a plane crushing into your building or a gunman running amok in your office or store. However, they may be difficult to plan for.
3. Attack Crisis: These occur when someone such as journalist, member of staff or activist is out to get your organisation. They may focus on internal disputes, poor management practice and controversial leaked documents. Noone may have been hurt and no laws may have been broken but the credibility of your organisation is under sttack.
4. Moral Crisis: Some industries are in the unfortunate position of facing criticism for being in existence. Tobacco companies are one obvious example but oil companies and fast food companies have also come under the spotlight. These are sort of companies and industries that often seem to have the word 'evil' attached to them, as as the example of fast food indicates, ideas on what constitutes 'evil' can shift over time, so vigilance is required. Whatever such comopanies do or say someone is going to hate them.
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The New 2014 Campaign for Toyota Company. Assignment-Report.
1.0 Introduction
The purpose of this report is to demonstrate and critically analyse how my company "PR 4 U" has applied an innovative approach to a world's well known Toyota Company, particularly Supra 2014 sport model, by launching new plastic products glowing in the dark.
The campaign's overall objective is to provide a full safety for drivers while driving cars at nights and the ability to express the uniqueness and individuality.
Public relations is all about strategic communication process which creates positive and valuable relationships between organisations and their publics. This report covers a variety of different tactics, methods and strategies which help PR initiatives to achieve a success in Toyota new campaign.
2.0 History of brand
Toyota originally came from Japanese industry and was invented by Sakichi Toyoda. In 1924, he presented Toyoda Model G Automatic Loom which patent was sold to a British Company in 1929. By the end of 1975, Toyota sold over one million vehicle and surpassed Volkswagen to become number one import brand in the United States. In August 1982, the Celica Supra model became available in the European market for the first time, and with supply to the UK limited to just 100 cars per month it benefited from an additional air of exclusiveness. The new Celica was launched in 1999 and the design had radically changed. Toyota designed the Supra model to fill the upper end of the sporty subcompact market. During its 20-year history the Supra went through four generations, plus a special 15th anniversary edition. (Source: http://www.Toyota.com)
3.0 Evaluation of current market
Toyota is trying to develop cars that meet the needs and expectations of their customers while at the same time achieving an ideal balance between consideration for the environment, safety, drivability, comfort and reliability. Toyotas are not particularly exciting or rugged but consumers regard them as sincere and competent. J.D.Power, an organisation that surveys car owners to evaluate levels of satisfaction, annually reports that Toyota is at or near the top of satisfaction ratings. This, of course, is due to the brand's overall success and reliability. (Shimp, 2007) The Company's automobile segment is engaged in the design, manufacture and sale of car products, including sedans, minivans, sport-utility vehicles ,2BOX cars and trucks, as well as the related car parts and accessories. According to "The Guardian" newspaper's article, Toyota Company sold 9.7m cars and trucks worldwide in 2012, and it is still growing. Toyota kept its crown as the world's best-selling auto maker for two years in a row in 2013, beating competitors like General Motors and Volkswagen after having sold 9.9m vehicles together with group companies Daihatsu and Hino Motors. However, Toyota Motor claimed that it would stop producing engines and cars in Australia by the end of 2017 due to the decreased sales rates by nearly half in the past decade. (NY Times, 2014) In the United Kingdom, the production has made Toyota a key player in the nation's manufacturing business. In 2013, Toyota GB sold 84,563 vehicles which is up 14, 9%. (Hubbard, 2014) Toyota is planning to sell around 10.32m vehicles globally in 2014. (The guardian, 2014)
4.0 The Campaign
4.1 The new product description
The main idea of this new campaign is to produce a wide range of different plastic accessorises glowing in the dark such as number frame plates, bolts, side frames, caps on the nipple and arch liners. To start with, a number frame plate has a very useful and unusual feature, it is glowing in the dark without electricity, bulbs or LEDs. The principle is that during the day, the material from which the frame is made, collects daylight and then send accumulated lumens as a bright glow. Phosphorus, a non-metallic chemical element, has an ability to glow in the dark and is widely used in medicine, explosives, fireworks and toothpaste. While driving a car, the frame glows even more brightly due to the energy generated by friction with the air. Even with the fully dead battery, the car will be noticeable on unlit roads at night. Basically, the colours of plates are white or translucent during the daylight but it is possible to produce any frame colour. In this case, the brightness level is lower than the classic version. It is interesting to note that the brightest glow in the dark is green colour. The arch liners glowing in the dark will decorate any vehicle making in notable especially on sport cars like Toyota Supra. Also, the new phosphorescent caps for nipples will create a beautiful green halo around the wheels when driving more than 30 mph. Nowadays, there is no need to spend much money on painting the whole wheel with the professional glowing dye for automobiles.
4.2 The SMART objectives
For objectives to be effective they should meet the criteria of being Specific, Measurable, Achievable, Realistic and Time-bound which forms the acronym SMART. (Gordon, 2011) The SMART framework will help to identify what is needed to successfully implement new products for the Toyota brand and meet the deadlines on time.
- Specific
By May 1, 2014, implement the new outside phosphorus-glowing car parts for the Toyota brand market and to raise awareness amongst age group of 22-35 middle and high income drivers by using clear marketing and PR structure. Also, to update the http://www.toyota.com web site stock with new accessorises and start communication with the audience in order to promote the "glowing" campaign and attract new potential customers to the Toyota market.
- Measurable
The measurable objective in this campaign is to reach a high volume of noticeability. This includes five days a week advertisements in famous national newspapers such as "The Telegraph", "The Guardian" and "The Times" which have millions of readers in the UK, also, in well-known auto journals and magazines, for example "Auto express" and "Car magazine", three days a week radio ads will help to reach the audience's ears while driving a car and some e-blogs publications will grab the attention of people who spend much time on the internet. Social media sites such as Facebook, Twitter and Instagram have a special influence on publics and their perception of the brand. For example, in 2013, Facebook reached 1.19 billion monthly active users. (Source: The Next Web, 2013)
- Achievable
The overall business objective is to make the Toyota the best-selling car in the UK market with the help of a new glowing products, and to help achieve that the PR objectives are to get all the key monitoring journalists and bloggers to write a review of the Toyota sports car event show. The aim is to achieve at least 10,000 online readers and followers as well as 100,000 sales in the first 10 months.
- Realistic
With the £1.5 million budget and a clear strategic business plan, the new innovative approach is more than realistic to implement. The major amount of the budget is going to be spend on the development of glowing car parts and its dyeing; around 1/3 of the rest budget is for the Toyota sports car open air race show which also includes rent fee, laser and music demonstration, catering facilities, glowing products exhibition and other equipment. Other amount of money is intended for advertising in press and TV channels, event leaflets, for reporters, journalists and photographers. The entrance fee to an event will be £5 per person; the money will go for charity organisations like "Save the Children" and "The Lullaby Trust" located in London.
- Time-bound
The product development and all the organisational and promotional goals must be completed by May 1, 2014. The event will be held on 3nd May till 5th May which is Bank Holiday in the United Kingdom. The desired success is predicted within 6 months after the event days.
4.3 Target Audience
Knowledge of audience characteristics such as beliefs, attitudes, concerns, and lifestyles is an essential part of persuasion. It helps the communicator tailor messages that are salient, answer a felt need, and provide a logical course of action. (Wilcox, 2011) The "glowing" campaign is mainly aimed at females and males drivers of age around 22-35. The intended target audience for these products are middle- and high-income people who take care of their cars and are more likely to try these new glowing accessorises. People in this age range tend to be graduated students with stable salary and people with quite high income who can afford such a "glowing" and unique privilege. Audience profiling also depends on hobbies/interests and social values. This campaign expects to see sports and travel lovers, who treat their cars as a family member or the best friend. The selection of target segments is a critical step toward effective and efficient marketing communication. (Shimp, 2007)
5.0 Tactics and Promotional tools
- Advertising
Printed words can be kept indefinitely and can be reread. Messages delivered in that form through newspapers, magazines, and journals are fundamental elements in public relations work. (Wilcox, 2001) The new campaign advertisements are to appear in famous local newspapers and car journals. Magazines are also noted for their long life as kept around the home, salons, shops and offices for weeks. Magazines and journals provide both mass audience and highly selective vehicles to choose from. Newspapers have the value of natural timeliness and immediacy so important to achieving consumer response. (Parente, 2006) The new campaign also requires a television advertising. Television has the strongest emotional influence of all media. A 30 sec commercial video will be broadcasted on Eurosport, BBC, and ITV channels on Wednesdays, Thursdays and Fridays as on these days people are more likely to spend their after-work-time watching TV. The billboards ads will be placed on the roads and streets. Eye-catching impact is the goal as the duration of viewing is short. (Appendix 4) The event leaflets will include the programme name, date and venue as well as entrance fee.
- The internet and social networking
The Internet is an essential element of many people's lives. The online media are usually used as a supplemental method of reaching a generally well-educated, relatively affluent audience interested in new ideas and fresh approaches.(Wilcox,2001) Firstly, online advertising must be on http://www.toyota.com website with the online shopping tool. Display or banner ads can also be publicised in automobiles online magazines or e-blogs. Secondly, the social networks greatly excite marketing and PR people as they are made up of defined communities of people with some shared interests. (Morris, 2012) The social network sites such as Facebook, Twitter and Instagram allows target audience to share photos and information with their friends and connect to the new people with the same interests or hobbies. This is the best way for Toyota to receive a direct feedback from customers about their experience or thoughts about glowing car parts. In addition, web sites can expand a relationship between a company and the customer on a one-to-one basis.
- Promotional products
Promotional products, such as T-shirts, automobile sun protectors, key tags, calendars, iPhone cases and other stuff with company's logo can help further the Toyota brand's image if it is used strategically. All these products should appear during the event days. The visitors and intended target audience who like and drive Toyota automobiles will definitely purchase some of these products for themselves or their friends.
- E-Commerce
Shopping online has become a reality and a very popular B2B and B2C sales. The http://www.toyota.co.uk can provide online shopping tool which includes reservation, delivery and collection at your nearest Toyota salon. The convenience in implementing such a tool is that many car buyers shop online for information before they go to a dealership. (Parente, 2006) The items stock list will make the future customer aware about availability of glowing plate frames or arch liners, prices and other description can easily be accessed and understood by any client. The payment method will be through PayPal, Credit cards and Bank cheques.
6.0 Launch Event
Event hospitality is often seen as a part of the public relations' information dissemination process. (Baines, 2004) The Toyota Sports Car Show will take place on Good Wood Motor Circuit in London on 3rd, 4th and 5th of May, 2014. The objective of the event is to raise awareness about glowing car accessorises among the target audience and to reach a high number of publications in press and word-of-mouth communications. Apart from the car show, the event will also include laser performance from Definitive Company, catering facilities and exhibition stand where visitors can make a professional photograph with races and body-art females. The massive decorations will greet the visitors and will show the directions to parking places. The money raised for the entrance (£5 per person) will be donated to charity organisations "Save the Children" and "The Lullaby Trust" in London. Photographers and journalists of different newspapers and TV channels are invited and welcomed to the event. The press will have special VIP seats in order to take the best photographs of the car race show. Some interviewing places will be provided for them so that the light and sound will match the high standard format. Lots of hospitality tents will meet potential clients with different snacks, hot food and drinks as well as entertain them of the Toyota's promotional products.
The third day of the event will be announced as a public day where people can still have a look at the Toyota sports cars exhibition stand and glowing accessorises, enjoy BBQ and other catering food, different businesses companies can also come along to the exhibition and have a talk about future partnership or sponsorship with Toyota, the press can take interviews of top executives, managers, media gatekeepers and other influential persons in the industry. All the participants of various Toyota associations and clubs are welcomed to demonstration their sport cars and drift on the run. The image that the event portrays will have a direct effect on how visitors see the organisation regardless of the reality.
7.0 Media Timing/Scheduling
Timing is all about scheduling; decisions need to be made concerning when the ads appear to the publics, and the way these ads are scheduled over time. Timing is an important element of media strategy because when someone is exposed can affect that person's receptiveness to the advertising message. (Parente, 2006) The Appendix 9 shows the frequency and time of using different media tools in order to achieve a high noticeability and raise awareness among target audiences. It is always important to integrate the marketing communication recommendations with the advertising plan so that the target audience gets a consistent message and "feel" from every contact it has with promotional activities. (Parente, 2006)
8.0 Conclusion
In conclusion, the new campaign for Toyota will definitely grab the attention of customers by its uniqueness and safety which phosphorus-glowing accessorises provide. Different tactics and promotional tools like advertising, social network and internet-commerce, PR, the event launch and word of mouth communication create a clear message for this campaign in order to meet all the SMART objectives.
My Company "PR 4 U" suggests this new campaign with a clear PR strategic plan for Toyota Company. Implementation of a public relations plan uses many different tactics applied in creative ways.
"PR is extremely important, and being able to use it in the right way means everything. You have to market your success." – Lee Haney, bodybuilder and former Mr Olympia.
9.0 References
Baines, P et al. (2004). Public Relations: Contemporary issues and techniques. Oxford: Newgen Imaging System Ltd. p.199
Gordon, A.E. (2011). Public Relations. Oxford: Oxford University Press Inc.. p.176.
Hubbard, C.J. (2013). UK car sales 2012 winners and losers. Available: http://cars.uk.msn.com/features/uk-car-sales-2012-winners-and-losers?page=4. Last accessed 17th Feb 2014.
Morris, T et al (2012). PR Today: The authoritative guide to PR. London: Palgrave Macmillan Publishers Ltd. p.151
NY Times by Reuters. (2014). Toyota to Stop Making Cars in Australia. Available: http://www.nytimes.com/2014/02/11/business/international/toyota-to-stop-making-cars-in-australia.html?ref=toyotamotorcorporation&_r=0. Last accessed 17th Feb 2014.
Parente, D.E (2006). Advertising Campaign Strategy. 4th ed. Mason USA: Thomson Higher Education. p.191,225,278
Protalinski, E. (2013).The Next Web. Facebook passes 1.19 billion monthly active users, 874 million mobile users, and 728 million daily users . Available: http://thenextweb.com/facebook/2013/10/30/facebook-passes-1-19-billion-monthly-active-users-874-million-mobile-users-728-million-daily-users/#!utbb2. Last accessed 5th Feb 2014.
The Guardian . (2013). Toyota reclaims position as world's biggest carmaker. Available: http://www.theguardian.com/business/2013/jan/15/toyota-world-no-1-carmaker. Last accessed 8th Feb 2014.
The Guardian. (2014). Toyota forecasts record annual profit as yen falls and Japan sales rise. Available: http://www.theguardian.com/business/2014/feb/04/toyota-record-profit-yen-japan-sales. Last accessed 8th Feb 2014.
Toyota Com. (2012). Product History:Celica. Available: http://www.toyota.com/about/our_business/our_history/product_history/pdf/celica.pdf. Last accessed 15th Feb 2014.
Shimp, A (2007). Intedgrated Marketing Communications in Advertising and Promotion. 7th ed. Mason USA: Thomson Higher Education . p.18, 40.
Wilcox,D et al (2001). Essentials of Public Relations. US: Addison-Wesley Educational Publishers Inc.. p.184,202,204


text:
Posted on 30 May 2001
- 12:00
So here is one I prepared earlier! It goes to the tune of Robin Hood!
"Tottenham, Tottenham, we come from White Hart Lane,
Tottenham, Tottenham, we put the rest to shame,
We are the pride,
Of North London,
Tottenham, Tottenham, Tottenham."
Let's hope it catches on!
15 May 2017
All the stats, facts and figures you need to know about our competitive matches during our 118-year stay at White Hart Lane.
23 March 2017
Spurs Ladies will play at White Hart Lane for the first time on Wednesday, April 19.
27 February 2017
Take an in-depth look into the Club's history and ethos and go behind the scenes of our new stadium with NBC's Men In Blazers' host Roger Bennett as he interviews the likes of Chairman Daniel Levy, Manager Mauricio Pochettino, Head of Coaching and Player Development John McDermott and Captain Hugo Lloris.
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