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tag:blogger.com,1999:blog-78748942143858005702017-08-19T10:44:54.556-07:00How to Market Your Summer Camp | Summer Camp Marketing | CampMarketingNews.comSummer camp marketing news, tips, strategies and ideas. Free summer camp marketing blog.Eric email@example.com://feedburner.google.comtag:blogger.com,1999:blog-7874894214385800570.post-66289331333194740102017-03-16T13:21:00.000-07:002017-03-16T13:27:37.592-07:00Can't Make the April 23 Camp Fair? We can Distribute Your Brochures Anyway!As you many know, I'm putting on a Camp Fair April 23 in Calabasas. I've been to many Camp Fairs over the years and have promoted many others. This one's gonna be big.

Right now we have approximately 20 camps attending. We have room for about 20 more. The registration fee is $195 until March 20, and $225 thereafter.

Both day and resident camps will be displaying at this Camp Fair. The types of camps will be in separate areas making it easy for parents to distinguish the difference.

Can't Make the Camp Fair? Let us Distribute Your Brochures and Marketing Materials Anyway!

We're expecting a nice turnout of many potential campers for you, but even if you can't make the Camp Fair or don't want to come, you can still get your promotional materials in front of everyone who attends.

We'll have a "resource table" at the entry and exit doors filled with brochures, flyers and other materials from camps who aren't attending. If you'd like us to distribute your materials to family attendees, the price is $25. The only caveat is you need to send us your materials by April 20 so we have enough time to organize everything in time for the Camp Fair.

Interested? Let us know in the comments or send us an email. Thanks!

Eric Naftulinhttps://email@example.com:blogger.com,1999:blog-7874894214385800570.post-89958321469186384822017-03-08T12:34:00.000-08:002017-03-08T12:38:57.369-08:00How to Connect With Hot Camper Prospects You Didn't Even Know You HaveAs you can imagine I get asked many different marketing questions from many different people, but one question comes up time and again? How can I get more campers right now?

I could probably spend days showing you how. But here's a quick tip: Focus on your hottest prospects first -- those most likely to sign up for camp or who've expressed interest in doing so -- and go after the colder prospects later.

Not only is this a sound marketing strategy, it's easier on your marketing budget, too.

Now maybe you're asking yourself who your "hottest prospects" are? There's tons of them! Two groups that come immediately to mind are:

Campers who attended your program last summer (and even the year before) but who haven't signed up yet for this year; and

Families who've emailed, called, or otherwise inquired about your program, such as asking for a brochure or other information

But there is one additional group of people -- potentially HUNDREDS OF THEM -- who are EXTREMELY interested in attending your program, but whom you have probably overlooked.

In fact these folks have already TRIED to get into your camp, but they were turned away or otherwise denied, and you don't even know who they are.

What a shame to miss out on these red hot enrollment prospects!

Confused? Let me explain.

If you're like most camps, schools and other organizations ask you all the time to donate a free week of camp, or a free camp session, to their fundraisers, right?

And since you want to do the right thing, you gladly donate almost every time., right?

And then the school lists your donation on a site like biddingforgood.com, where people bid on your donation for a free camp session.

 Now here's the thing. There can only be one auction winner who gets to enjoy your program this summer, but what about all those people who also bid on your donation but didn't win the auction? These are what I'd define as "hot prospects," and there could be untold numbers of them!

Somehow you've got to reach those people -- all those families who bid on your school donation but didn't win the auction.

The problem is, these folks are generally anonymous. Yet you are losing out an a jackpot of potential sign-ups by ignoring them simply because they lost the auction!

So what can you do? There's a bunch of strategies you can use to reach these people. I've tried a number of things. Some work better than others. But in general, here's my suggestion.

When you are solicited for a donation, let the auction chair know that while you are happy to make as donation to their school, you also understand there can only be one auction winner and you don't any family to miss the camp experience just because they got outbid by someone else.

Then go on to say you will gladly offer a special prize, discount, bonus or freebie for the families who participated in the auction but who didn't win, and you need the auction chair's help to communicating this message to those families.

I have done this several times. It doesn't always work, but most times it does, and when it does you will be thrilled with the results!

Auction chairs (and/or those whom solicited donations from is) are generally more than willing to help in various ways. They understand most of us aren't running charities, so they are typically willing to assist you in exchange for your generosity in providing the donation.

Here's how some of the auction chairs (or people who've requested donations) have helped me reach all the families who've bid on my school donations (not just the ones who won).

Some have written emails or sent out flyers on my behalf explaining my offer(s).

Others have given me a booth at the actual fundraiser events so I could meet the families and explain the situation in person.

Others have provided similar methods of help, and in general they're happy to do so.

The big thing for you is to never let those people who bid on your donation but lost just fade away without trying to get them registered for your program.

Hot camper prospects are hard to come by, so striking when the iron's hot is the best way to get more enrollments quickly.Eric Naftulinhttps://firstname.lastname@example.com:blogger.com,1999:blog-7874894214385800570.post-88438857006082606992017-02-27T11:49:00.003-08:002017-02-27T16:19:28.208-08:00How Resident Camps Can Get More Camper Prospects Right NowSummer camp marketing is like baseball. Making a small adjustment to your approach can result into the huge positive results you're looking for. Here's what I mean.

As you may know I own a day camp in Los Angeles. But I also started a 1-week Hawaii sleepaway program last summer.

Even though L.A.'s a huge city, one of the reasons I started the Hawaii camp was because I wanted to reach a worldwide market rather than just a local one.

As a new camp, enrollment was so-so until I made one minor adjustment to my website which vastly improved leads and registrations: I added google's website translator tool, so now people all over the world (or at least in China and Japan, who I am principally targeting for my overnight program) can read the site in their language.

If you run a day camp, it wouldn't hurt to add the language translator to your site. But for resident camps who serve campers from all over the world, this is a must-do. I've been getting at least two or three inquiries every day from Chinese and Japanese prospects ever since I added this tool. A Chinese family with three kids signed up for camp last week!

You can easily set this tool to translate over 100 languages. And you can put it on any page (or pages) of your site you want. But key is to place it prominently enough where international visitors won't miss it, but discretely enough that it won't interfere with the overall design of your site.You will need to play around with it awhile until it's positioned just so. (I move mine around from time-to-time when I don't think it looks good and want to improve the design of my site.)

Assuming you have a worldwide market for summer camp prospects, this is something you should start using today.Eric Naftulinhttps://firstname.lastname@example.com:blogger.com,1999:blog-7874894214385800570.post-57418470112653093802017-02-26T14:32:00.000-08:002017-02-27T07:31:58.672-08:00L.A. Camp Fair 2017 - Registration Information for CampsThe 2017 L.A. Camp Fair is a GO!

I have not even had a chance to officially promote it yet and am still preparing all the promotional materials, but a number of camps already got wind of the idea and want to sign up. So here are the details:

What: L.A. Camp Fair 2017
When: Sunday, April 23, 2017
Where: AC Stelle Middle School, 22450 Mulholland Hwy, Calabasas, CA 91302

Price: $175 per camp to when signing up by March 15, $195 after March 15. FREE Admission for Families and Kids!
More Information: L.A. Camp Fair 2017

Registration: Camps who want a booth at the Camp Fair sign up here.Eric Naftulinhttps://firstname.lastname@example.com:blogger.com,1999:blog-7874894214385800570.post-27243765097870162612017-02-23T20:46:00.001-08:002017-02-25T07:34:43.388-08:00Would You Be Interested in Attending My Camp Fair?Hi Everyone,

Been a while since I've posted. Quite busy getting ready for camp this year and working on a number of projects. I hope your enrollment is coming along nicely and you're preparing for a big-time year filled with lots of kids.

I wanted to let you know I'm considering putting on a Camp Fair here in Los Angeles at the end of March, beginning of April, something like that. The Camp Fair would be sponsored by CampMarketingNews.com, LASummerCamps.com, and other kid-friendly organizations.

I realize many Camp Fairs take place in February, March and sometimes earlier.

But given the huge number of potential campers in L.A., and considering the fact many families seem to be waiting until later during the spring to register for camp, this timing seems to make sense.

This would also be a good chance for meet in person and get to know each other after so many years of communicating through this blog.

It also a sounds like a good opportunity for all of us. If we decide to move forward, I assure you the price for your camp to attend would be affordable, and I will work my you-know-what off to fill the event with many potential campers for you.

I will have more information about this opportunity in the coming days, and I am ready to get to work on this. But, before I do anything else, I'd like to know if you'd be interested in attending the Camp Fair I'd promote.

I've put a quick poll at the top of the page, so if you wouldn't leaving a comment or taking the poll just so I can gauge potential interest as to whether I move forward, I'd appreciate it. I'm ready to get to work on this for you. Thanks!

- EricEric Naftulinhttps://firstname.lastname@example.com:blogger.com,1999:blog-7874894214385800570.post-76956315578930493172016-12-09T09:53:00.000-08:002016-12-09T09:54:07.246-08:004 Easy Holiday Marketing Ideas for Your CampI don't get the chance to post about summer camp marketing as much as I'd like to anymore, but I didn't want the year to end without giving you a few last-minute marketing ideas you can use for the Holidays. (I say "last minute," but you've still got a couple weeks left so there's still ample time to put these ideas in place if you choose. )

1. Host a Holiday / Reunion Party

Celebrating is on everyone's mind this time of year. "Traditional" organizations throw Holiday parties for their employees, customers, families, clients, and friends. Why not do this for camp? I'm aware of camp's that have New Year's Eve parties, and they charge money for it. Whether you ask people to pay is up to you, but in my mind, the main opportunity/benefit here isn't making money. Instead, it's getting everyone (campers and staff included) back together in one place to reminisce about the good times you had last summer and talk about the fun coming up at camp next year. Of course, you'll show your camp video, hang photos from last summer all over the walls, and hand out "party favors" including your brochure and a nice offer to sign up for camp early. Don't forget to have one of your favorite counselors dress up as Santa, too, so campers can take photos with him!

2. Attend as Many Holiday Parties As You Can

Do you have any friends who own businesses and serve the same customer base as you (kids/moms/grandparents/families), but don't directly complete with you? How about the toy store down the street? The mini-golf place across town? The pediatric dentist two miles away? These people are probably having Holiday parties, too. Are you attending them? Can you arrange get on their guest list if not? Attending these parties would be a great way to make a few new contacts, if not prospects, for the coming camp marketing season.

3. Get Creative with your Christmas / Holiday Cards

I assume you're sending Christmas cards to camper families this year? Not a bad plan, but EVERYONE does that, so you need to make sure your card stands out. But how? Well, if you're sending a traditional Holiday card, stick a lottery ticket in there. You can bet every person will remember your gesture! Another idea is to send a video card rather than a traditional one. Gather a few counselors or office staff together to say "Happy Holidays" on the video. Then email the video to all your customers and prospects and post it all over social media, too. And by the way, when you make your video, don't forget the subtle use of "product placement." Everyone should be wearing camp gear, your ropes course should be highlighted in the background, etc.

4. Make a Special Offer You Wouldn't Otherwise Make ... It's the Holiday Season, After All

This is the season of giving. That means you have an opportunity to do something special for customers and prospects you've never done before. How about an enrollment offer or discount you wouldn't otherwise make? Do you know any mommy bloggers or other people of influence? Have them send a quick email out, or sponsor one of their emails, offering their subscribers a special Holiday discount at your camp, exclusively for their subscribers and no one else. Not only will you be creating lots of goodwill, you'll also generate a few more bucks this time of year when it's generally still your slow season.

Good Luck!

That's it for now. Let me know if you have any questions. I'll try to post more in the future. I wish you much prosperity in 2017 and a camp overflowing with enrollment and a long waiting list next summer. Happy Holidays!

-Eric Eric Naftulinhttps://firstname.lastname@example.com:blogger.com,1999:blog-7874894214385800570.post-49319505400442418452016-11-15T13:23:00.000-08:002016-11-15T13:23:33.700-08:00Post a Coupon to InstagramWe just started a new instagram account. Camps that join CampCoupons.com will have their coupons posted not just to the Camp Coupons website but to Twitter, Instagram and Facebook, too. Post your coupon for just $49 at http://www.campcoupons.comEric Naftulinhttps://firstname.lastname@example.com:blogger.com,1999:blog-7874894214385800570.post-70630227926294880552016-11-13T21:01:00.000-08:002016-11-13T21:01:31.507-08:00Market your camp with couponsThe Camp Coupons site is redesigned and up and running. Market your camp with coupons! Add your camp (and coupon) to the site for just $49 for 1-year. Pretty cheap online marketing if you ask me!   http://www.campcoupons.comEric Naftulinhttps://email@example.com:blogger.com,1999:blog-7874894214385800570.post-51225924826300789702016-11-10T10:18:00.003-08:002016-11-10T10:18:46.963-08:00How Three Simple Words Can Exponentially Improve the "Fear Factor" in Your MarketingDid you know using the "fear factor" to generate enrollment is a hallmark summer camp marketing strategy?

Don't get me wrong. I don't think you're consciously trying to "scare" people into signing up for camp. But I'll bet you've been using the fear factor at least two different ways in your marketing -- and I'll bet you've been doing it for years.

Early Bird Discount

When you offer an Early Bird discount price, you get a huge flurry of enrollment at the end, right? That's because people are afraid of missing the deadline. When you tell folks, "Our Early Bird Discount Expires December 1" (or whatever your particular deadline is), you're using fear to motivate them to sign up by the cutoff date.

Limited Availability

Another way you use fear in your marketing is by playing the space-availability card. When you tell parents to "sign up now because space is getting full," you make families fearful their kids won't be accepted into your program because you might not have room for them. The fear you create with this message causes parents to sign up now rather than waiting till later when it might be too late.

How to Exponentially Increase the "Fear Factor" Effectiveness in Your Marketing Strategy

Even though each of the above marketing strategies -- your Early Bird discount deadline and limited space warning -- can be extremely effective on their own, they become much more effective when combined together and the following three simple words are added in: "...Whichever comes first."

Here's what I mean:

"Our Early Bird Discount Expires December 1 OR when space at camp sells out, whichever comes first. "

Now when you disseminate a message like that, you're REALLY using the fear factor to your advantage.

Just combing the Early Bird discount deadline and the threat of limited enrollment space makes your marketing message twice as effective. But when you also add the words, "Whichever comes first," your marketing improves exponentially. The synergy you created by combing your Early Bird deadline and limited availability message might be effective enough, but NOW you've got people worrying they might not get into camp EVEN if they meet the Early Bird deadline itself.

So what does this mean for you? For one thing, it becomes a real motivating factor for people to sign up right away. That means you're getting paid sooner rather than later, something all us are looking for all the time.

It also impels parents to spread the word about your program to their friends, because in this day and age, many families sign up for camp together.

Bottom line, if you're looking for a quick and easy new marketing strategy to use, I urge you to try this. I've used it in my own marketing, typically in email campaigns, and it's quite effective. Try it!Eric Naftulinhttps://firstname.lastname@example.com:blogger.com,1999:blog-7874894214385800570.post-84368021414984215172016-10-03T11:56:00.000-07:002016-10-03T11:58:02.724-07:00100% Content Marketing Cure For Writer's Block -- Absolutley Foolproof, Works Every TimeWhenever you're struggling with writer's block, drop in a picture instead. Not only will it solve your problem immediately, it will tell your story 100 times better than words ever could, even if you never had writer's block in the first place.Eric Naftulinhttps://email@example.com:blogger.com,1999:blog-7874894214385800570.post-64989642693694808962015-11-13T12:38:00.000-08:002015-11-13T14:36:21.503-08:00Top 26 Joint Venture and Partnership Prospects for Summer Camps
The Fastest Way to Grow Camp Enrollment is Through Joint Ventures and Partnerships with Like-Organizations Who Share the Same Customer Base As You (Kids and Families), But Who Don't Directly Compete with You. Here's 26 Potential Partnership Ideas to Help You Get Started.

How do joint ventures and partnerships work? Imagine your local real estate agent (let's call her "Sally") happily refers all of her clients to your camp. In return, you send an email to your customer list endorsing Sally as someone your customer families will be very pleased with next time they need help buying or selling a home.

As you can see, there's many potential benefits to setting up partnerships like this, but principally, it gives you instant access to new markets and potential customer bases you couldn't otherwise reach.

Where to Find Joint Venture Partners

I've been writing this summer camp marketing blog for many years and have advocated establishing joint venture and partnership deals many times before. I am aware of several camp directors who've set up these types of arrangements based on ideas or advice I've given and have been quite successful. More often than not, however, I come across too many camp directors who are either too intimidated to jump into something like this or simply don't know where to start.

If you are timid about getting started, don't be! Just start. All you need to do is contact a few other businesses, schools, or organizations that serve kids and families to propose an affiliation. As long as your proposition has value, how could anyone say no?

With respect to finding joint venture or partnership contacts, here's a list of places, people, groups and organizations in case you're stuck finding a starting point to propose joint venture marketing partnerships with:

 ACT/SAT/Academic Subject Tutors

Schools

Teachers

Sports coaches

Fitness instructors/private trainers

Physical therapists

Pediatricians

Pediatric dentists

Eye doctors or eyeglass retailers

Dermatologists

Realtors and real estate agents

Pool services

Dry cleaners

AC/Heating companies

Car wash or auto detailers

Vets and pet groomers

Pest control companies

Gardeners and landscapers

Toy stores

Kids' clothing stores

Bike sales and repair shops

Sporting goods stores

Your insurance agent

Your bank

Restaurants you frequent

Frozen yogurt and ice cream stores

There you have it. That's at least 26 ideas to help you get started. Everyone on this list has access to other people you want to reach.

January and February are ideal times to make your initial contacts and set up your partnerships, as all of these places will be looking for new forms of income to start the New Year and your marketing season will be just heating up for the summer.

Let me know how you do. Good luck!Eric Naftulinhttps://firstname.lastname@example.com:blogger.com,1999:blog-7874894214385800570.post-30461590925548577652015-10-14T12:09:00.002-07:002015-10-14T13:18:35.623-07:00Make Sure Prospects Can Find You On Social Media via Your Website's "Contact Us" Page
Does your website's "Contact Us" page include links to your social media sites? If not, you're missing a huge marketing opportunity

There's lots of overlooked opportunities in marketing. I don't know why so many stones are left unturned, but it's pretty regrettable because most folks don't realize how making one little change or improvement to your marketing program can have such a huge impact on your bottom line.

Here's what I'm getting at. I just visited 10 random summer camp websites. Every one of them is missing a MAJOR social media opportunity because they don't have links to their social media accounts on their "Contact Us" pages on their websites.

Go ahead, visit your own website now. Click on your "Contact" page. Does it include a way for website visitors and camp prospects to visit you on social media? If so, congrats -- you're doing a whole lot better than the other 10 websites I saw this morning.

Now please don't get me wrong. If you're like most camps, your website's "Contact Us" page probably includes a feedback or brochure request form and maybe your address, phone number and other ways folks can reach you.

Those are important features, but if your "Contact" page doesn't include a tool for inviting prospects to visit you on social media, you're missing a big opportunity. That's because your Facebook, Twitter, Instagram and other social media accounts and pages are natural extensions of your website's "Contact Us" page.

Every person that visits your "Contact" page obviously wants to reach you. That means they're hot prospects for you.

If someone fills out a brochure request form from your "Contact Us" page, great -- you've got a new lead. But what if they also saw on that page a link to your Facebook or Instagram accounts? Now you've got a couple new ways to really connect with them and cultivate a new relationship (or potentially new customer) going forward.

So if you don't have links to your social media sites on your contact us page, definitely consider adding them today. It shouldn't take more than a few minutes to do this, and the potential payoff could be huge.Eric Naftulinhttps://firstname.lastname@example.com:blogger.com,1999:blog-7874894214385800570.post-46512487881262938802015-04-17T17:29:00.000-07:002015-04-17T18:48:40.702-07:00Have You Considered a Mother's Day Summer Camp Promotion?
Summer Camp and Mother's Day Were Made for Each Other. There's Lots of New Enrollment to Be Had By Offering a Mother's Day Promotion at Your Camp.

One of the most effective ways to get the most bang for your marketing buck is tying in a promotion to a Holiday.

Here's a few examples:

A suit company gives men a free tie on Father's Day

A candy store gives you a free chocolate bunny on Easter

A baseball team gives you a free Jackie Robinson replica sports jersey on April 15, the day Jackie Robinson debuted in the big leagues (Jackie Robinson Day isn't a national holiday, but it should be and you get the idea...)

So it seems pretty clear, Holidays and promotions go together. People are conditioned to spending money in conjunction with Holidays. That's why so many brands center promotions around them.

If you're wondering what I'm getting at, it's this: Mother's Day and summer camp go together. Offering a Mother's Day promotion is just about the most timely and relevant marketing strategy you could do.

Here's why:

Mother's Day is exclusively for moms

Mother's Day falls in May when the weather's warming up, school's winding down, and families are contemplating camp opportunities for their kids

Most moms are responsible for arranging their kids' summer schedules

Most mom's pay for camp

Most moms love saving money

Most Moms respond to offers just for them

Running a Mother's Day summer camp promotion could be the fastest way to generate a huge bunch of enrollments in the shortest possible time for your camp. An enticing offer that gets moms to sign up for camp RIGHT NOW could be just what you need to get a huge enrollment spike in a very short period of time -- even just a few hours.

Last year I got 41 enrollments in 12 hours by doing a Mother's Day Promotion via email where I offered a $7 discount per day (which was actually just rolling back prices to Early Bird rates which expired a few weeks earlier) to prior year families who hadn't signed up yet.

Now if I'm being honest, I pretty sure getting that many enrollments in just one day was some kind of fluke because it's easily the single best enrollment day I've ever had in comparison to the work required (basically typing a 15 minute email message) to get all those enrollments in the first place.

But I'm definitely doing it again this Mother's Day, and if I only get half that many sign-ups this time, I'll be happy.

I realize some camps don't like giving discounts. But if you want to generate a bunch of new money in short period of time, this is one of the best ways to do it. You need to think of what you're getting -- a ton of new enrollment in no time flat -- compared to what you're not. (There's no way 41 people would've signed up for Aloha Beach Camp in 12 hours on Mother's Day without this promotion.)

If you decide to do something like this for your camp, keep a few things in mind.

Your promotion needs to stand out and really catch the eye of your target market (moms), because everyone and their brother saves their best marketing gimmicks and promotions for Holidays. You'll be competing against flower shops, candy companies, restaurants offering Mother's Day Brunch, all of that.

At the same time, you shouldn't have too much trouble, because simply by virtue of being a camp, you've got a HUGE head-start over all those other brands. That's because Mother's Day is the time of year Moms are thinking of camp anyway. Offering a small discount in connection with Mother's Day is a timely, relevant summer camp marketing strategy that can work wonders for your program.Eric Naftulinhttps://firstname.lastname@example.com:blogger.com,1999:blog-7874894214385800570.post-15658006706880459242015-03-06T16:08:00.000-08:002015-03-06T16:40:48.858-08:00How I Got 152 Pinterest Followers in 27 Days
Less than 4 weeks ago I had just 23 followers on Pinterest. Today I have 175. That's a net gain of 152 followers in 27 days. Let me show you how I did it.

First of all, I'm a big believer in stealing (maybe "borrowing" is a better word) marketing ideas from other people and applying them to my own summer camp marketing.

So I looked around at some of the big players on Pinterest -- those people and companies in my niche (kids, moms, camp, etc). who had a ridiculously large number of followers compared to most other people out there -- to see what commonalities they shared.

It didn't take long till I discovered that many of these people didn't just have tons tons of followers, they followed tons of people (and companies) themselves.

Ah ha!

So here's what I did. I came up with this theory that if I just started following boatloads of people who were remotely interested in the same things I am, they'd start following me back in droves. I decided to put this theory into practice and test whether it would work or not.

So what I did was, I started following more and more (and MORE!) people every day on Pinterest with the hope they'd follow me back.

It worked! I started getting many new follwers each day. And I keep getting them all the time. Just today I got 6 new Pinterest followers already.

Now even though my theory worked, I felt like I needed to fine-tune the details.

I did that by playing around Pinterest on my own here and there, and watching about 20 or 25 "How to get More Followers on Pinterest" videos to see if I could get any ideas.

So guess what I did for you? Out of the 25 videos I watched, I hand-picked the VERY BEST ONE to share with you.

Not only is this guy funny and entertaining, he describes an exact step-by-step process for how to get more followers on Pinterest.

Please trust me on this.

Watch this video a few times, then do EXACTLY what this guy says to do, and bingo, your Pinterest followers will start to grow immediately -- that's my guarantee to you. Have fun!Eric Naftulinhttps://email@example.com:blogger.com,1999:blog-7874894214385800570.post-85834422077894568982015-03-06T07:11:00.000-08:002015-03-06T07:11:22.640-08:00Summer Camp Email Marketing PollHave you taken our new email marketing poll on Facebook? Which email marketing program do you prefer?Eric Naftulinhttps://firstname.lastname@example.com:blogger.com,1999:blog-7874894214385800570.post-87600214954807251092015-02-28T17:33:00.001-08:002015-02-28T19:54:46.023-08:00STILL Don't Have a Mobile-Friendly Website? G-Day is Almost Here
For Those Camp's Who Didn't Heed My Warnings About Making Your Website Mobile-Friendly, G-(Google) Day is April 21
Many camp directors are freaking out about Google's announcement that non-mobile-friendly websites are about to get hammered in the search results starting April 21.

This should come as no surprise. I've been preaching for years about the importance of building a mobile-friendly site. The reason why is because Google's #1 goal has always been to provide the most relevant search results and best user experience possible.

Well guess what?

If your website forces users to pinch their screens or scroll horizontally just to use your site, or widen it by hand just to tap a link, that means your website is not optimized for mobile...and THAT means you are making it difficult on Google to provide relevant search results and good experience for users. So consider yourself warned (again). If you don't make the appropriate adjustments to your website by April 21 you could get punished in Google's search results, end of story.

Why is this such a big deal and how do we know it?
Because Google has actually warned us about it and has given a firm 6-week notice to come into compliance. Google publicly said two days ago this update to its algorithm, which will reward mobile-friendly websites, will significantly impact its search results. Compare this to Google's hummingbird update, which they didn't even mention until a month or so after the fact; if Google is going out of its way to give advance warning now, you better take notice.

Don't say I didn't warn you. I've been telling you this day's been coming for years.

In 2009 I mentioned how most sites look like crappy on cell phones and what to do about it.

In 2010 I blogged about how to make your site viewable on a cell phone.

In 2011 we discussed the fact how more moms than ever are using cell phones to find summer camps and the associated importance of mobile search.

In 2012 we shared the 9 tips for making a solid mobile website

Last year we included optimizing your site for mobile in our list of the 10 Commandments of Summer Camp Marketing.

Over a year ago I wrote a post about why you need a mobile site and how to optimize your camp's website for mobile

Back in November I urged you to take Google's mobile friendly website test to see if your site passed muster.

The list goes on. But even if you ignored my warnings, now that Google has spoken it's imperative you comply. Google prefers websites that work seamlessly across all platforms, and now they're officially doing something about it.

The Difference Between the Two Types of Mobile Friendly Websites
For the purposes of this article, there are two ways to make your desktop mobile friendly. You can make a "mobile website" or a "responsive website."

Mobile Websites

 If you decide to go this route, then you will end up with two websites, one that is optimized for desktop and one that's optimized for mobile. Since you will have two websites you will also have two domain names. For example, your desktop site's domain may be www.summercampexample.com, and your mobile website's domain will be www.m.summercampexample.com (the "m" stands for mobile.) When users log on to your desktop site, they will be redirected to your mobile website from a little script you add into your desktop's HTML code.

Going this route may be OK in Google's eyes, but probably not as good as good building a responsive website instead.

Responsive Websites

Google recommends responsive websites. A responsive site is adopts to any device of any size, no matter if it's a desktop, iphone, ipad, android tablet, anything. Mobile websites don't typically do that -- they generally only display correctly on phones. Bottom line, if you are short on time, money and other resources you may only have the resources to build a mobile website now and deal with a responsive site later as building responsive sites may entail an entire website redesign or overhall.

Bottom line, you are better off with a mobile-specific site than desktop-only site, and probably better off with a responsive site than either of the other two. Here's a good article on the difference between a mobile website and a responsive one. Bear in mind this article came out 6 months ago, long before Google's announcement last week.

If We Don't Have a Mobile Optimized Site What Should We Do Now?
Don't panic. You still have 6 weeks. That should be enough time to make any needed improvements to your website. But don't just sit around and do nothing. The writing's on the wall. If you are ranking highly in Google's search results now but your site isn't mobile-friendly by April 21, the punishment could be severe and you may lose the search result ranking you've worked so hard to achieve.

Obviously late winter and spring is not the ideal time for camps to undertake unplanned (and unbudgeted) projects like redoing websites. That's a fall project for us. But it's pointless to sit around worrying. You have to act fast, but not so fast you make a mistake. (In most areas in life I take the postilion that if you're unsure of what to do, do nothing and the right decision will come to you soon enough. Not this time though...)

Here's what I suggest if you don't have the time or resources to retrofit your website: Increase your Google adwords budget (or open an account if you don't have one) and do a LOT more online advertising. Even if your organic search result rankings get squashed, at least this approach allows you to buy yourself some time and bridge the gap between now and when you're able to address your mobile optimized website delimena while still showing up Google's search results anyway.

If you need ideas for how to prepare let me know in the comments. Let me know if you need help. There's more solutions out there than you think or I've addressed here. Just take care of it before G-Day. Good luck! Eric Naftulinhttps://firstname.lastname@example.com:blogger.com,1999:blog-7874894214385800570.post-61925803801823010222015-02-26T20:24:00.000-08:002015-02-26T20:53:28.000-08:003 Simple Content Marketing Tips To Help Your Summer Camp Stand Out From the CrowdI came across a blog directory today which lists various summer camp blogs of note. I was glad to see Camp Marketing News included. Whoever compiled the directory described my blog as consisting of "no nonsense posts on camp marketing."

Damn right!

If you've been following my content a while, you know I don't go with the flow. And I don't want you to, either.

Seriously, how can you expect to make any marketing improvements, or get higher enrollment, or do better in search rankings, if you keep doing things the same way you've always done them?

And how can you expect to stand out in a crowded camp marketing field if you're promotional program is the same as everyone else's?

Seriously, take a look around to notice how other people market their camps. There's usually very little difference, if any, from the one to the next.

As I'm quite fond of saying, if everyone's doing the same thing, then many of us aren't necessary.

I'm here to encourage you to think more creatively, quit being so safe, stop sugar-coating your marketing, step out of your comfort zone, be unique.

Otherwise you'll just blend in, get lost in the crowd.

That said, here are three ideas you can jump on RIGHT NOW to really make some noise and stand out from the crowd. Why not turn the common way you (and pretty much everyone else) market your camp on its head?

The following three ideas relate to content marketing -- you can write articles, create blog posts, make videos or produce any other kind of content you can think of based off these ideas:

1. Figure out how to say, "We Make Memories that Last a Lifetime" differently.

Let's face it, about 500 billion camps use this phrase, or a similar variation, as a selling proposition. And they've been doing it forever. In fact this very phrase -- "we make memories that last a lifetime" -- is now so common it's meaningless. If I'm a parent considering 10 different camps, and all 10 are telling me they make memories that last a lifetime, do you know what that really means? What it means is that none of the 10 camps are giving me a reason to choose them over the other nine. So why not try a new way of saying the same thing? How about changing the words up some? How about something like this:

"Are You Ready For Your Child to Make the Most Ridiculously Awesome Memories They've Ever Made at Camp?"

NOW I've got a reason to look into your camp instead of the others. NOW you stand out from everyone else. NOW I'm gonna read your blog post!

 2. Figure out how to write a "Questions to Ask the Camp Director" article differently.

Here's the story on this one -- practically every existing article you can find on "what to ask the camp director" says the same thing. All the questions are the same, all the answers are the same. Go ahead, Google it and see for yourself. Read the the various articles that come up. How much difference do you notice from one to the next? Hardly any I'll bet. So why not get a little creative and do it differently?:

 "Top 10 Questions to Ask the Camp Director...And 5 Other Questions You Better NOT Ask..."

Or this:

"Just Last Week, 25 Parents Asked Us Some Very Surprising Questions About Camp. Would You Like to Know What They Said?"

Now I don't know about you, but I'd be pretty freaking intrigued, and if I'm in the market for a summer camp, you just got me hooked!

3. Figure out how to write a "How to Choose a Camp" article differently.

Yep, you guessed it, almost every existing article on the subject says the same thing. But just as there's more than one way to skin a cat, there's more than one way to write a "how to choose a camp article" too, even though nobody's ever done it.

Why don't you be the first one?

The thing is, though, I'm not gonna give you any examples on this third point like I did for the first two points above. I want you to use your own creativity instead. See if you can come up with a new way or two to teach people how to choose a camp.

It doesn't have to simply be changing the headlines like I did for the two above. Maybe you could use an infographic instead...oops! I just gave you an idea when I said I wouldn't!

Now if I were you, I'd take these ideas and run with them. I'd also review my entire marketing program to identify the areas where my camp looks too much like all the others from a marketing perspective, then I'd get creative and change things up.

It might take a little time, but the benefits will pay off in spades.Eric Naftulinhttps://email@example.com:blogger.com,1999:blog-7874894214385800570.post-89640758750276859692015-02-12T20:23:00.000-08:002015-02-12T20:32:23.356-08:00CampCoupons.com is back. Now you can market your camp with coupons!As some of you may know, I used to run a website called CampCoupons.com where camps could market themselves with coupons and families could search the site to find offers and discounts from camps that appealed to them.

The site was quite popular from 2010 to 2013, with dozens and dozens (and dozens!) of camps listed was a pretty unique concept in summer camp marketing, if I do say so myself. It was basically a "one-stop shop" for folks to discover new and exciting summer camp opportunities and save money on summer camp too.

And camps really enjoyed participating. They got lots of new campers from it. There really was nothing else like it, and there still isn't. But I eventually got involved in other projects and let the website go.

Well, long story short, I'm happy to say the Camp Coupons website is now fully redesigned and ready to go for 2015 and beyond!

So if you're looking for a novel and affordable new way to market your camp and really call attention to yourself in a manner few other camps are doing, I hope you'll consider adding your camp to CampCoupons.com today. The price is just $99 for one year -- a pretty reasonable sum compared to other online advertising strategies you might pursue and practically nothing compared to the work I'm gonna do on your behalf to promote the site like crazy.

I don't think it'll be too long before the site appears on first page of Google (for some queries it already does), and I'm also planning some serious PR and social media campaigns this spring too. All in all, I'm gonna go nuts marketing the site and those camps who are listed there will really benefit from lots of new customers and prospects. Of course, I can't predict the future, and everyone's results may vary depending on your coupon offer and other factors, but in general I think you'll be happy with your ROI.

Now I am very aware some camps may not be interested in marketing their programs with coupons. But the way I see it, anything you can do to acquire new kids while helping families ease the financial burden of paying for camp is a winning proposition for everyone.

So I hope you'll join me on CampCoupons.com. I've taken down all the old, expired coupons and I'm starting from scratch. My camp's coupon (Aloha Beach Camp) is listed there now, so you can use it as an example of what yours might look like.

Here's another link to the site for your convenience.

Let me know if you have any questions. Thanks for your consideration!Eric Naftulinhttps://email@example.com:blogger.com,1999:blog-7874894214385800570.post-35146746590341555982015-02-11T16:04:00.000-08:002015-02-11T16:28:24.410-08:00How Summer Camps Can Profit When Giving School DonationsIf it seems like the number of requests you get for school donations increases every year, this post is for you.

I won't go so far to say getting so many donation requests is annoying, but it can definitely get stressful when you're bombarded by everyone and their brother who want one.

The problem is (especially for us little guys who operate "mom and pop" summer camps), giving away free camp sessions here and there is tough because the money we make from filling our camps with paying customers is generally how we feed our families. There's only a limited number of non-paying kids we can afford to accommodate because they take away spots from other kids who'd otherwise pay full price. In that respect, asking us to donate free camp is similar to asking an employee to take a pay cut. When you look at it that way, it's disconcerting.

And yet, undeniably, making donations to schools and organizations in need is the right thing to do. It generates goodwill, raises money for schools, and hopefully sends lots of kids to camp who otherwise might not get to go. If you're anything like me (and I assume you are), you want to help as many people as you can, so you end up donating camp sessions to just about anyone who asks. It's hard say no!

Well here's what I think. When people ask you to donate, you should do it as much as you can. At the same time, though, if you're gonna continue being as generous as you are, you deserve to get something back. You should never forget your job is not just to be a nice guy or gal, but also to get as much promotional exposure and new enrollment for your camp as possible.

To this end, I wanted to share with you what I've been doing lately in response to the numerous school donation requests I've gotten. Hopefully my approach inspires you to try something similar, but I realize this strategy might not be for everyone. Even if this appears to involve more of a "hard sell" than you're used to, please don't give up that easily! Try viewing the following scenario from the school's perspective instead. What you're doing is helping them raise money -- which is what they contacted you for in the first place -- but in this case you're helping them raise far more than they ever thought possible. In the end, you'll look like a hero in their eyes, and when you view it like that, this almost becomes a no-brainer marketing option for you to pursue. So here's the deal

When someone contacts me for a donation of a free camp session (which happens at least once a day), I generally tell them I'm happy to donate, but I'd like to do even more.

 Right away I've got their attention.

So then what I do is, I ask them if they're interested in hearing about our new fundraising program where their school can earn up to $5,000 or more to spend however they see fit, no strings attached.

Here's what I might say (and what you can say, too):

"Well, you know what, Mr. Fundraiser Person? We'd love to help you out with your request for a free camp session, and we hope it helps you raise lots of money. But your request is for such a good cause, we're prepared to do even more. With your help, we'd be happy to donate an extra $5,000 or more to your school so you can really blow the lid off your fundraising goals this year. Would you like to hear more about this opportunity?"

And guess what happens next? They're blown away and drooling, that's what.

Nobody -- especially not a summer camp -- ever offered them $5,000 before. They can't wait to hear more about it.

So then what I do is, I tell them I'd like to turn my camp enrollment process into a fundraiser for their school. I explain that I'll designate a one or two-week time period (the first two weeks of April, for example) during which their students should sign up for my camp. I go on to say I'll donate 10% of all camp tuition sales I receive from their students who sign up for camp during that time period directly back to their school. I make it clear there's no limit on how much they can earn, and offer very specific examples of what they can do with all that money. I generally say something like this:

"So, Ms. Fundraiser Person, here's what this means for your school. If $10,000 worth of camp enrollment comes in from your students during the two-week period we designate, we'll write you a check for $1,000. If $50,000 worth of new sign-ups come in, we'll donate $5,000. And by the way, there's no limit on how much we're willing to donate. And you can use the money however you want. I assume it could really come in handy if your students need new computers, or maybe some sports equipment, or the school needs a new lawn or a copier etc...etc..."
By this time they're so excited they can't stand it. One of the things these parent fundraiser volunteers want (in addition to raising money for the school) is to look good in the eyes of their peers. The bigger the donations they get, the better they feel about themselves, and the better they think they look in eyes of their friends and others on their fundraising committee.

At this point, your offer is so unbelievable to them, they ask you what the catch is..

"No catch at all," you tell them. "And no risk either."

But you do make it clear there's just one thing you'll need from them in order to get this program off the ground: You're gonna need as much help as they can possibly give you to spread the word about their new fundraising program to their entire student body and their families.

So now they'll do two things.

First, they'll go bat-sh!t CRAZY trying to sell your idea on the decision-makers.

Then, once they get approval, they'll run around their school, sending home flyers with students, trying ANYTHING they can to get kids to sign up for your camp.

You can't buy that kind of promotional exposure , that kind of word-of-mouth marketing.

And please don't forget what I mentioned about looking like a hero. Let's say the school got donations from 20 other camps besides yours. All 20 donated a free camp session, not too shabby. But you -- you just donated THOUSANDS OF DOLLARS the school never dreamed of getting. You're even BETTER than a hero in their eyes.

Now there's just a few more things I think you should know.

Before I wrote this post, I shared my ideas regarding school donations with two other camp directors this morning. Both enjoyed this idea, but were concerned 10% was too much to give away. But that's pretty short-sighted thinking if you ask me.

If donating 10% seems like a large number to you, it's really NOTHING compared to the amount you'd have to pay to get the kind word-of-mouth marketing exposure you're getting for free from all the school volunteers who are getting the word out for you. You could go broke trying to reach so many people among so many different schools.

Moreover, it's not like you're investing several thousand bucks in a marketing activity that might not even work. In this case, you're only paying for actual results in the form of actual enrollments. You're donating money you never even had in the first place -- and found money equates to a pretty nice ROI if you ask me. And truth be told, your reputation will skyrocket from doing this. What could be better than that?

Finally, just to revisit the idea of how stressful getting so many donation requests all the time can be, please don't let all those solicitation letters pile up in your inbox. If you don't have time to deal with them now, delete them. There's no need hang on to those requests too long. The schools will send you another one tomorrow! :)

In any case, whatever you do, don't forget that when you get hit up for a donation, giving one is almost always better than not. But don't just give away a free camp session and forget about it -- you and your camp deserve more than that. If you're giving something away for free, you should get something back in return.Eric Naftulinhttps://email@example.com:blogger.com,1999:blog-7874894214385800570.post-4977726862823679242015-01-26T07:46:00.000-08:002015-01-26T07:55:10.341-08:0028 "Leading Sentences" You Can Use in Your Content MarketingEven though everyone may have different marketing goals, we all use content marketing to achieve them.

For example, you may be trying to get more sales leads, while I may be trying to close more sales.

Your sister may want more Twitter followers, while your girlfriend wants more YouTube.

And so each of us spends time creating and distributing content relevant to our respective marketing goals in hopes of getting our customers and prospects to take some kind of action (follow your sister on Twitter, for instance).

But even though each of us might use different content marketing tools to reach our goals, there's one thing we can all agree on, one singular purpose we all share:

Each of us wants to capture -- and KEEP -- our target market's attention all the way through our respective content marketing messages, because if we can't we severely hurt our chances of achieving our goals in the first place.

Let's face it.

If just won't matter if your sister creates the best YouTube video of all time if she loses people's interest a few seconds into it.

So how do you capture -- and keep -- people's attention all the way through your marketing message?

How do you make them say to themselves, I better keep reading (or watching) so I don't miss something important?

The secret is that every bit of content you write, do, or say should be created in such a way it naturally LEADS the customer or prospect into the next section of content.

The first way to achieve this is to keep your paragraphs short.

Short paragraphs are easy to read and studies show people have more patience for shorter marketing messages than longer ones.

But here's another trick I use when I write these blog posts, for example.

I always try to make sure the last line of each paragraph is written in such a way it naturally LEADS people into the next line of content.

Just by virtue of the way the sentences are written, they create a thought in the person's mind that they better stay tuned or they'll miss something important.

I've put together 28 sentences you can copy and use in your own content marketing. Each of these sentences naturally leads the reader to the next line of content. You'll see what I mean as you read through them.

As you are perusing the following leading sentences, you will start seeing similarities, principally how each of them creates curiosity in the reader's mind causing the person to actually WANT to stick with the content all the way through.

I hope you can find use for these sentences somewhere in your content marketing.

And I'm sure once you get the hang of this, it won't be long before you see how to create a bunch of your own leading sentences.

If you do, I hope you'll share them with me!

OK, I'll tell you what...

Let me say that again.

Look at it this way.

Let me tell you a secret.

 There's two reasons I say that.

Here's what I suggest…

Guess what happened next?

Here's why I think you should do that.

You won't believe what we talked about next.

Guess what they were doing in the other room?

As soon as I turned around, you'll never believe what I saw.

I'd like to run something by you.

Here's what she told me.

Let me ask you a question.

I'll give you a little hint.

Look at it this way.

Incidentally, did you hear about Mary?

There's something I've been meaning to share with you.

There's something I want to tell you.

Did you hear the good news?

I talked to everyone, and here's the consensus.

Here's I how I feel about that.

I'll get right to the point.

Here's what I think about that.

You won't believe what she just said.

Let's look at this another way.

Here's an idea I think you might like.

Let me give you Tom's position on that.

Eric Naftulinhttps://firstname.lastname@example.com:blogger.com,1999:blog-7874894214385800570.post-46705402485627103922015-01-09T10:14:00.000-08:002015-01-09T10:58:29.769-08:00Top 3 Social Media Quotes by 14-Year-Old Twin BoysAfter reading with interest this week the post about how teenagers use social media, I wanted to get my own 14-year-old twin boys' opinions on the matter. The reason why is because the original blog post was written by a 19-year old college student, and I run a summer camp for kids, so I thought my kids' insight would be more valuable to me and other people who run youth-serving organizations or companies that market to kids.

Josh and Noah Naftulin, 14 years old

So I asked my boys, Josh and Noah, if I could interview them over video about their social media preferences and post it online but they declined. They'd rather play baseball today since it's their last day of winter break. But they did say I could have 45 seconds with them to ask a few questions. Here's what they told me in a nutshell:

 "Twitter is FAR better than Instagram for two reasons. One, it's much easier to talk to people on Twitter than Instagram, and two, you can post several times a day on Twitter without losing followers. If you post more than once a day on Instagram, you'll lose followers because anything more than that is annoying and we will stop following you quickly."

"The one thing that makes Instagram slightly better than Twitter is that it's easier to get Intagram followers than Twitter followers. But then again, it's much easier to lose Instagram followers, too."

"Facebook is a thing of the past. We haven't used it in two years. It's an old person's site."

Food for thought...Eric Naftulinhttps://email@example.com:blogger.com,1999:blog-7874894214385800570.post-4145633000520624612015-01-06T11:35:00.000-08:002015-01-10T11:25:21.910-08:00How to Increase the Response of Your Early Bird Discount OfferIf you're like most camps, you probably offer an Early Bird discount as a marketing strategy. There's a reason why so many of us do this...and that's because it works!!

There's no doubt about it, all of us typically see a huge enrollment rush just before the Early Bird deadline expires or even ON the deadline itself. (This rush of sign-ups shows just how important saving money is to families these days, and also how such a discount can be such an important enrollment driver for your program.)

But here's the thing. Even though you may be getting a bunch of sign-ups at the Early Bird deadline, wouldn't it be nice to get even more? The good news is, you can.

Consider this: Even though everyone loves a discount, sometimes saving money still isn't enough to get people to sign up for camp. In fact, I'd be willing to bet there's a lot more campers you could be getting just by offering a LITTLE SOMETHING MORE beyond your Early Bird discount itself.

Now I'm not talking about increasing the discount. (Although if you did, you might see a huge increase in sign-ups. When I changed from offering a 25% discount to 40% for Early Bird sign ups in September, my Early Bird registration rate increased 61%.) But I understand not all camps have high enough margins to justify such a large discount.

So I'm just talking about offering a little something extra, a free bonus if you will, to go along with your Early Bird offer to increase its appeal.

While I can't be exactly sure what your Early Bird marketing message is, I have seen many from other camps and all of them seem to be relatively similar. In general, here's a typical Early Bird promotional message you might tell your camp families:

"Unfortunately we need to increase the price for camp soon, but you can avoid this increase by taking advantage of our Early Bird Discount program and lock-in last years pricing by signing up now etc...etc."

And again, this type of thing will generally get you lots of sign ups -- the discount itself does the trick. But let's take it a step further by asking yourself the following question: "What additional bonus could I offer that my camp families that they'd enjoy so much they'd have a hard time saying no to?"

And then whatever you come up with -- maybe it's something as simple as a t-shirt, lunch bag, free registration offer, extra archery time, whatever -- gets bundled together with your Early discount offer.

And when you do this, you can get more campers because you've suddenly increased the value of your offer. It's not just a simple discount anymore. It's a discount PLUS something else, and that can mean all the difference.

Now there's just one more thing. Whatever you come up with as your free bonus must have:

1) High perceived value to your customer; and
2) Very low cost to you

You should absolutely NOT go out and spend a lot of money on something that will cut into your profit just so you can give it away as a free bonus.

In other words, if you have a bunch of extra camp t-shirts laying around from previous summers, by all means use those as your free bonus gift on top of your early rate.

Good luck! Eric Naftulinhttps://email@example.com:blogger.com,1999:blog-7874894214385800570.post-44981831021873415142015-01-06T09:22:00.001-08:002015-01-06T09:51:01.768-08:00Camper Retention as a Marketing Strategy Is NOT the Best Strategy for CampsA long-held strategy among summer camp marketers has been to retain current campers first, and acquire new ones next. I used to feel that way myself, but not anymore.

The fact is, if you run a great camp, you should have no trouble getting lots of referrals and repeat business from happy families, which means camper retention should take care of itself.

On the other hand, if you don't have a constant stream of new campers every year, let's face it - you're toast. There's just no way to continue operating without loads of new kids each summer.

Camps aren't like restaurants or car dealerships or airlines or pro sports teams or any other business, for that matter, that can rely on keeping customers for life. As camp professionals, we only have a few years at the most before customers move away, try other things, age-out of our programs, or otherwise stop coming to camp for whatever reason.

So even though this thinking flies in the face of traditional marketing strategy, I suggest your marketing emphasis should now be to acquire new campers first, and retain old (current) ones next.

Mine sure is.
Eric Naftulinhttps://firstname.lastname@example.com:blogger.com,1999:blog-7874894214385800570.post-34430954630444770632015-01-04T10:53:00.001-08:002015-01-10T11:25:39.381-08:00If You Don't Allow Cell Phones at Camp, You're Missing the Biggest Social Media Marketing Benefit of All TimeMy ideas of summer camp marketing are different than most. The traditional way to market a camp is taking a safe, comfortable, familiar approach, doing things like they've always been done, and thinking "inside the box."

My way involves taking risks, trying new things, borrowing marketing ideas from other industries and applying them to my promotional activities, and employing an "edgy" marketing style I believe helps my camp stand out.

For example, I think cell phones should be allowed at camp. I've held this position a long time. There's lots of reasons I feel this way, but in general, it's just the way the world's going and camps that try to fight it will have a tough time.

I gave a marketing speech in Tucson last month to summer camp owners and directors where I posited cell phones should be allowed at camp.. I'm not sure my position went over too well because from what I observed, the vast majority of camp marketing people (or at least those to whom I was speaking) seemed resistant to change.

But even if the information I presented was largely unpopular, it doesn't matter because it's the truth. And I believe those who fight it will pay a dear price. If you think you'll get better marketing results by doing things the same way as you've always done them while simultaneously discounting how personal a child's cell phone is to him or her, you won't come close to the marketing potential your camp can get.

Look at it this way. Practically every kid you know sleeps with their phone within arm's reach, brings it to school, uses it to text and shares pictures with their friends in class, communicates with their parents on it, searches the internet with it, checks it every 10 seconds or less, and finds pictures and videos of your camp on it.

The next logical extension for kids' cell phone use is at summer camp, and if you disallow it, you're missing one of the greatest social media marketing opportunities ever.

I suggest you consider how a single camper's cell phone can benefit you so much. What if one of your campers who brings her cell phone to camp has 5,000 camp-age Instagram followers back home?

What if she posts a video of herself on your high ropes course, directly from camp itself, in real time?

What if that video made her followers drool over your program?

Do you realize how many new customers you could get by doing this?

The potential benefits to you in terms of new enrollment are mind-blowing.

Look at these facts:

More searches for summer camps now take place on a mobile device than traditional desktop computers

Texting, video, and picture sharing is one of the primary way teens communicate these days

A child's first exposure to the internet will more likely to be on a mobile device than a computer

Many parents are buying kids their first mobile devices at 2 years old; and

Almost half of all children have used a mobile device by the age of 2 as well

Now remember, these aren't my opinions, they're FACTS and aren't going away. To the contrary, mobile is ubiquitous and growing especially among kids. Why wouldn't you want to reach as many customers and prospects as possible, then let THEM help get you more customers with their phones?

And you know what else? I'll let you in on a little secret: Here at Aloha Beach Camp, promoting the fact we allow cell phones at camp has become a part of our marketing plan. We devote a few weeks every year to letting kids know they can bring their phones to camp, and when we do, we see a huge spike in enrollment for those few weeks. It's happened every year and it'll happen this year, too.

 If you've got the guts (and I know you do), give it a try. I'm confident that when you make a public statement you allow cell phones, kids will go into a frenzy, talk about your unique approach everywhere (especially on social media) and suddenly it will become a LOT easier for you to sign them up for camp.

But what if you decide this isn't for you? What if you take a firm, "cell phones don't belong at camp" stance? Perfectly fine.

But ask yourself this. Can you can honestly imagine your camp 5 years down the line without cell phones? If so, I think it will be very hard for you to compete with me and other camps who realize there's a lot more benefits to allowing kids to bring their phones to camp than not, especially when we decide to publicly promote the fact we allow them.

I assume (hope) this post generates some discussion. If not, I understand. Happy New Year to everyone and I wish you much success this camp marketing season!
Eric Naftulinhttps://firstname.lastname@example.com:blogger.com,1999:blog-7874894214385800570.post-7718259145971669352014-12-09T22:10:00.002-08:002014-12-09T22:20:11.293-08:00How to Use Social Media Video Marketing on Your Website's FAQ Page When it comes to social media, we camp pros have a major leg up on almost every other industry in the world. While everyone else struggles to find where they fit in, you just need to look at the magical connection between a camper and his or her counselor to realize "being social" comes naturally to us.

Yet even though we're inherently some of the most social folks in the world, sometimes we share the same struggles as everyone else especially when trying to figure out the best way to connect, social media and content-wise, with prospects and customers online.

If you're looking for social content suggestions, you can't beat video. So here's a marketing tip which might be a nice complement to your already outgoing social personality: Change your website's FAQ page from its current pure-text "Q and A" to video FAQ's instead.

For example, some of your current FAQ's are probably along these lines:

"How many kids do you have at camp?"

"How much room to you have left?"

"How much does it cost?"

"When does the Early Bird rate expire?"

"What kind of food do you have?"

"What's the ratio of campers to counselors?"

And so on and on...

So what you can do is, you can post videos of you and your staff answering all these questions in video format instead of the typical plain-text answers you have now.

Not only would this be a unique and novel approach no other camp is using, it's social media marketing at it's best.Eric Naftulinhttps://email@example.com


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General Shop Floor Operative
- Recruiter
- World Heat
- Location
- Dukinfield, Greater Manchester
- Salary
- £8.50
- Posted
- 19 May 2017
- Closes
- 22 May 2017
- Sector
- Manufacturing
We are a rapidly expanding hot water cylinder manufacturer based in Dukinfield East Manchester seeking a general shop floor operative to join our team. The role will include but not be restricted to loading and unloading vehicles with a fork lift truck, delivering and collecting materials, general cleaning and tidying of the factory premises, putting stock materials away and assisting skilled production staff in day to day duties. Experience working within a factory environment is prefered. An up to date fork lift truck license, full UK driving licence and experience driving a 3.5 tonne commercial vehicle is essential. Hourly rate will be £8.50 per hour, 40 hours per week. Please email CV through to arrange an interview.

subset: commoncrawl


text:
Raleigh, N.C. — Just as it was on Wednesday, an aborted confirmation hearing and a House Bill 2 repeal effort dominated Thursday discussion at the Legislative Building.
More House members signed on to a bill that would repeal House Bill 2, the 2016 state law limiting LGBT rights, but advocates on both sides of the issue criticized the proposal to allow local referenda on nondiscrimination ordinances that include protections for gay and transgender people. Major business groups, including the North Carolina Chamber, praised the legislation as a way to get past the economic black eye House Bill 2 has given the state.
In the Senate, Secretary of Military and Veterans Affairs Larry Hall didn't show up for his confirmation hearing for a third time, prompting Republican senators to issue a subpoena to try to compel him to appear next week. Democratic Gov. Roy Cooper has challenged a new law calling for Senate confirmation of his cabinet secretaries and says the process should wait until the court's determine the legality of the law.


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Good evening everybody, our next project is one of my favorite and I'll tell you why. First of all blankets are very useful and it is such an entertainment and excitement trying to make project of such a big size. So, in that case I've decided to bring you the instructions on how to crochet this beautiful Victorian lattice square. I think it is very cute and what is the most important, quite easy project for everybody. So, if you will decide to crochet it, just follow the link below and follow the very helpful tutorials of this lovely square.I wish you a very best of luck with this graceful blanket. Please enjoy your crafting time and always feel free to share your opinion about it with us and with anyone dear to your heart.
Free Pattern Here


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Update on fire safety
Update on fire safety
The Building Research Establishment (BRE) have completed a second round of combustibility tests on cladding systems from various buildings in the UK. None of the tests replicate systems in place at any of our buildings but we do have one property with a similar cladding system in place.
The latest tests were carried out on a system which uses Aluminium Composite Material (ACM) cladding with polyisocyanurate (PIR) foam insulation, which is a different, less fire retardant form of insulation to the one used at our building.
Nevertheless, our course of action remains. Resident safety is our most important priority. We are continuing to establish a controlled and managed way forward for the cladding. These latest results and all updates from The Department of Communities and Local Government, as well as investigation works ongoing with our contractors, all help to inform those discussions.
The fire brigade have given assurances as to the safety of the building and we continue to have 24/7 fire watch wardens on patrol for added reassurance.
We are keeping residents informed but if anyone has further queries or concerns, we are urging them to call us on 020 8354 5500 or visit our website for the latest updates.
Grahame Hindes, Chief Executive, Octavia.


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Because I enjoy being at home with my Small One, I make every attempt to find work that I can do out of the home, rather than having to leave her and go to an office. Lately, I'm doing a lot of work for kgb, the "knowledge generation bureau".
You may have heard of kgb, they've been marketing like mad, even during the Super Bowl. It's a question and answer service. Basically, people pay them 99 cents so we can do their homework for them, answer their sex questions, and tell them the best sort of weed and where it's legal. I mean, that's mostly what I end up answering, with a few fun history or celebrity questions in just to make it tolerable, and so many angsty teen dating questions I feel like a cross between Dear Abbey and a magic 8 ball. "Will Joe ever like me?" "What's the best way to ask a girl out?"
Some of the questions are dull, some of the questions introduce me to worlds I never wanted to know existed, but some are fun to research. Tonight, I got a question from someone about baby names. This person wanted to know a good name for a baby whose parents are named Brandon and Brittany.
Ok! This I know how to answer. I pulled up a baby name generator, put in the information, and voila! A list of names... including this lovely name for a little girl:
Don't try to steal that one, now. I don't want to find out that my readers have gone and snatched that one out from under me! I'm definitely naming my next child that.
As soon as I learn to pronounce it!


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The Manmohan Singh government dumped India's old negotiating strategy on climate change at Copenhagen in a big hurry, because the overwhelming consensus was that something had to be done to mitigate the effects of climate change and that India and China should be party to a global deal. The underlying assumptions may not have been derived by the scaremongering of the Al Gore type, but the conclusions of the UN Intergovernmental Panel on Climate Change (IPCC) had a big role to play. Now, with IPCC's conclusions coming under a growing cloud of doubt, it is worth asking if India needs to kick off a new debate on what to do at future climate change talks.
Illustration: Jayachandran / Mint
IPCC's claims came close to making India rethink industrialization and economic growth. Claims that climate change would be irreversible if global temperature rose to 2 degrees Celsius above their level before the Industrial Revolution fuelled a global frenzy to "do something".
Not everything IPCC has said may be wrong. The problem was the way its reports were used to put pressure on India to score a self-goal.
All this became evident in the run-up to the Copenhagen conference. The circus started somewhat like this. A year or so before the conference, non-governmental organizations (read friends of the poor) began arguing about the destructive effects of climate change on the lives of the poor. The cue was then picked up by, ironically, leaders of the rich countries who then began exerting pressure on India and China, home to a huge number of poor, to agree to binding emission cuts. With just months to go, Indian and Chinese leaders, visibly under pressure, started making noises about non-binding national strategies for climate change mitigation. So what began as an effort to help save the poor from ecological Armageddon ended up as an effort to preserve the lifestyles of the rich and the powerful.
Since the end of the Cold War, this is perhaps the first occasion when scientific work has been used for strategic ends on such a scale, openly and without any qualms.
Most policymaking efforts in the developing world are handicapped by the absence of meaningful analysis backed by scientific evidence. Poor countries lack the resources to do so. That is one reason for bad policies and waste of human resources. The lasting damage from this episode will be that policymakers will be forced to think of the strategic aspects of scientific advice.
Should policymakers trust the science behind climate change? Tell us at firstname.lastname@example.com


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Having stayed at many ryokan in Japan my boyfriend weren't even looking for such an experience this time, just an onsen hotel, but this place was amazing! Our room had a great view of the bay and it's own onsen tub, plus the indoor and...More
Getting you more information on this room
Getting you more information on this room
"We had a room with a western bed which was very large. But we faced the city so not much of a view. There..."


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7418 W ST CATHERINE Avenue, Laveen, Arizona
$225,5004 Beds2+ BathsActive
$225,5004 Beds2+ BathsActive
7418 W ST CATHERINE Avenue, Laveen, Arizona 85339 - Beautiful spacious home in Trailside Point in Laveen, with formal living room, family room, plus loft area upstairs. Kitchen has plenty of cabinet space and walk-in pantry. Spacious master bedroom located upstairs with his and hers sinks, walk in closet, plus three additional bedrooms upstairs. Community features include picturesque Trailside Point Park to walk, enjoy the view, and has a children's playground. Trailside Point Elementary School is rated A+ school. Come see this home today and make it your own!
Listing Courtesy of Affirmed Realty
"No words that could ever convey my appreciation for your dedication to my child. Have spent the last three days moving the kids into their new home! We are all exhausted, but in a wonderful way. The first night Bela spent there he sent me a text that said "Out swimming in my own pool. Victory!" As parents I'm sure both of you can understand the joy that filled my heart with that text. The first house Bela's dad and I ever bought was 3 bdrm/1 bath/900sq ft/ and I raised three kids there!!! The "Bales" (as we call them) are starting out at almost 2400 sq feet with a mother in law suite and 3 other bedrooms and bathrooms! Crazy, but wonderful. There are just no words that could ever convey my appreciation for your dedication to my child. (and the crazy redhead)? Tired, exhausted, and sore, but loving you all the while. And I know I speak for everyone. Can't wait for the housewarming!!! YOU GUYS ROCK!!!!!"


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A joint-university research showed whatsapp spy ohne jailbreak over 10 of migrant workers were recruited or brokered into thailand, she said.
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WASHINGTON – President George W. Bush has phoned embattled Israeli Prime Minister Ehud Olmert to extend his warm wishes.
A White House spokesman said Bush talked with the Israeli leader Wednesday just before Olmert announced in Israel that he will resign in September. Spokesman Gordon Johndroe said Bush intends to work closely with Olmert until that time, and wishes him well.
Johndroe says Bush has appreciated Olmert's friendship, leadership and work for peace.
Olmert is resigning amid police investigations of corruption allegations against him. The probes have raised doubts about Olmert's ability to strike a peace deal with Palestinians this year, as Bush wants, and his resignations increases those doubts.


text:
For fourteen days, this fantastic tour takes you on a journey through the most picturesque and diverse areas of the region, where you will experience the highlights of the Elephant Coast, both on land and underwater. This tour perfectly blends exciting activities with relaxing moments, and is guaranteed to leave you with memories lasting for a lifetime!
Key HIghLIGhTs
- Visit the famous kuMasinga hide in Mkhuze Game Reserve
- Go on a boat tour on the lakes of Kosi Bay and enjoy the view of the traditional fish traps
- Snorkel in the Kosi Bay Lagoon surrounded by hundreds of tropical fish
- Spot the biggest elephants in the world at Tembe Elephant Park
- See crocodiles, hippos and birds during a boat tour at St. Lucia Estuary
- Enjoy an amazing day trip to the Eastern Shores of the iSimangaliso Wetland Park, a combination of game drives, snorkelling and a great lunch
- Visit a rehabilitation centre where you can touch an elephant
- Finish off with 2 amazing days on safari looking for the big-5 in the famous Hluhluwe-iMfolozi Park or 3 nights in the incredible Manyoni Private Game Reserve
Here at Tailor Made Safaris, we will happily adjust the itinerary below should you wish to see any changes. Of course it is possible to add some days or take some out, and don't forget to take a look at our add-ons! Please do not hesitate to contact us if you have any questions about this tour.
Want to know the differences between the Standard and Luxury tour? Click here
We offer two versions of this tour; A 'standard' and a 'more luxurious' version. The standard version you can book as a self-drive tour, or as a fully guided tour. The luxury version is only available as a self-drive tour. The luxury tour is of course more expensive. To help you decide which to choose we have included both options below in the text, and have explained the essential differences in a summary at the bottom of this document. So what's the difference: Most days are basically the same. However, in version A (the default), you will stay in in standard park accommodation on some locations. This accommodation is comfortable, but also not really 'special'. However, if you prefer the comforts of a higher quality accommodation version B (the more luxurious version) would be the one for you to choose. You will also have more guided game drives in open safari vehicles included in version B. With the standard version (A) you will do some self-drive game drives in your rental car, or in one of Tailor Made Safari's vehicles. In short: The standard A tour is available as a self-drive or guided tour, version B only as a self-drive tour. Version A has several nights staying in parks accommodation, and some of the game drives during the trip you self-drive on your own in your hire car. Should you opt for a fully guided version A the game drives will be conducted in one of Tailor Made Safaris vehicles with one of our guides.The more luxurious version B stays at more luxury accommodation, and has most excursions and guided game drives included. Also, there are more meals included in version B. Close
Version A (Standard)
Version B (Luxury)
Day 1: Arrive in Johannesburg
Day 2: Johannesburg - Mkhuze Game Reserve
Day 3: Mantuma Camp, Mkhuze Game Reserve
Day 4: Mantuma Camp - Kosi Bay Nature Reserve
Day 5: Snorkelling in Kosi Bay estuary
Day 6: Kosi Bay - Tembe Elephant Park
Day 7: Tembe Elephant Park
Day 8: Tembe - St Lucia
Day 9: Estuary walk & boat tour
Day 10: Relaxation
Day 11: Wetland game drive
Day 12: Elephant interaction - hluhluwe-imfolozi Park
Day 13: HLUHLUWE-IMFOLOZI PARK
Day 14: Hluhluwe-imfolozi park - Richards bay - johannesburg
Day 1: Arrive in Johannesburg
Day 2: Johannesburg - Ghost Mountain Inn
Day 3: Boat Cruise on Lake Jozini & Game Drives in Mkhuze Game Reserve
Day 4: Ghost Mountain Inn - Kosi Bay Nature Reserve
Day 5: Snorkelling in Kosi Bay estuary
Day 6: Kosi Bay - Tembe Elephant Park
Day 7: Tembe Elephant Park
Day 8: Tembe - St Lucia
Day 9: Estuary walk & boat tour
Day 10: Wetland game drive
Day 11: Elephant interaction - Manyoni Private Game Reserve
Day 12: Manyoni Private Game Reserve
Day 13: Manyoni Private Game Reserve
Day 14: Manyoni Private game RESERVE - RICHARDS BAY -JOHANNESBURG
Please note: Accommodation can potentially differ from the establishments mentioned in this itinerary (if fully booked). In such cases we will look for suitable and similar accommodation. Any changes will be discussed with you. We can only book accommodation after you have confirmed your booking with us.
The European ANVR Travel and Booking Terms & Conditions apply to your booking with us. For full details, click here.
The European ANVR Travel and Booking Terms & Conditions apply to your booking with us. For full details, click here.
Price Overview
Self-drive tour
Price per person:
For the most recent exchange rate see www.XE.com.
Prices are partly dependent on which type of rental vehicle you choose. For more information about car rentals, click here.
Includes: Car hire, extensive self-drive pack including GPS navigation device & South African cell phone and SIM card, all accommodation, all meals and guided activities as mentioned as included in the quote above/table below, 14% Value Added Tax (VAT).
Excludes: Airfares, travel and cancellation insurances, petrol, road tolls, parking fees, entry fees, meals & activities mentioned under excluded in the table below, snacks and drinks, gratuities for guides and local restaurants.
Included in the car rental is the Super Cover insurance with zero liability and unlimited kilometres. Not included are the following fees though, which will be charged to your credit card upon collecting the vehicle:
Download the quote overview for this tour:
Guided tour
Price per person:
For the most recent exchange rate see www.XE.com.
Includes: All road transport in South Africa, climate compensation, private vehicle, private guide, all accommodation, all activities indicated, all entrance fees, all tolls and parking fees, all indicated meals (other meals you eat in local restaurants on your own account. A meal in a restaurant costs on average 8-10 Euros per person), 14% VAT.
Excludes: Airfares, travel and cancellation insurance, any additional meals and drinks, additional excursions, activities and/or extensions, gratuities for guides and local restaurants, private guide on the 'free days'
Download the quote overview for this tour:
For more information about the destinations you'll visit on this tour, follow the links below.
Version A & B
Version A only
Version B only


text:
News by Devin Culham
10 Times DJs Expressed Their Struggled On Twitter [WATCH]
We've all have our struggles, and DJs are certainly no different! We compiled some of our favorite 'DJ complaints' by artists like Zedd, Deadmau5, Cookie Monsta, and more to showcase some diva complaints, to the downright strange and hilarious struggles that we can all relate to.
Except for Getter. Sorry man, can't say we relate to that at all!
If you can't get enough of hilarious DJ complaints, check out this feature that we published in September of 2014 for more great sob stories about private jets, life on the road, and bad food!
Do you like our videos? Head over to tv.edm.com to check out our full video feature library for more great content like this!
Devin Culham
Born and bred with the Detroit techno scene, I pledge my allegiance to the underground.


text:
Funding For Your Film
Reporter Charles Michael Ray speaks with Pine Ridge residents about their vote.
What does it take for a contemporary Native family to thrive on their reservation? Read More... about Badger Creek - New!
Lake of Betrayal looks at the Seneca Nation's fight to protect its sovereignty against a backdrop of a federal Indian Termination policy, pork-barrel politics, and undis Read More... about Lake of Betrayal - Coming Soon
1800 N. 33RD ST.Lincoln, NE 68503-1409p: 402-472-3522f: 402-472-8675e: firstname.lastname@example.com


text:
Have Honda Questions? Ask a Honda Repair Expert.
Thank you for taking time to ask your Honda question on JustAnswer. My name is ***** ***** online handle is Honda-Man I will be assisting you. I have over 21 years experience repairing strictly Honda vehicles.
Some of the rear seats have a release on the top rear shelf. Unfortunately it requires a key to release the seat back. The release on other cars is in the trunk. Your options are call a locksmith or force the trunk release by the drivers seat. When locked they are easy to force past the lock. It will probably damage the release but should be less expensive than a locksmith. Sorry but these are you only 2 options in this situation.
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Thank you,