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Fashion Communication and Promotion BA(Hons) 2017-18
Want to join us in September? You can now apply via Clearing
About the course
This course encapsulates the marriage between the creative and commercial aspects of fashion. It focuses on the role of digital and print media, PR, marketing and promotion in the creation, communication and consumption of fashion products and brands. You'll have the opportunity to complete an exciting range of innovative and industry-focused projects designed to develop your communication and promotion skills, challenging you to apply them to the dynamic and rewarding British and international fashion industry.
UCAS code:
Start date:
18 / 09 / 2017
3 years full-time
4 years inc. placement year
Course type:
Full Time inc. placement year
03301 232 277
Course content
On this course you'll be offered the chance to learn about marketing, promotion, fashion PR, fashion writing and branding, by analysing case studies of successful campaigns. You'll be supported in developing expertise in fashion, communication and promotion both in project work and through opportunities to participate in projects that are sponsored by our industry links.
Inspirational field trips to destinations of educational and cultural significance are a compulsory component of the course and will be funded by the University. Trips may include visits to museums, exhibitions and trade shows.
To find out about what it's like to study fashion at Huddersfield, take a look at final year Fashion Communication and Promotion BA(Hons) student Grant Holmes' video. As well as talking about how much he values the staff and facilities on the course, Grant explains how the all-round view of the fashion industry provided has helped him realise which direction he wants to follow career wise.
Year 1
Core modules:
Fashion Writing and the Media
This module will promote an understanding of the nature and scope of relationships between the fashion and media industries. The diversity of, and distinctions between, the major fashion media outlets (trade and consumer / traditional and digital / established and emerging) will be explored, providing a detailed understanding of the fashion media landscape and its major participants. The role of the media in communicating fashion trends, concepts, brand and products will be emphasised, alongside an elaboration of the media as a platform for fashion promotion. The relationship of fashion within wider popular culture media such as cinema, television and pop music will be explored. You'll have the opportunity to develop skills of relevance to roles within a fashion media career, specifically in article research and reporting, feature writing, writing for an audience and editing. These skills will be developed through theoretical and exploratory lectures and practical workshop sessions. (100% portfolio of projects).
Digital Fashion Promotion
This module aims to develop your understanding of digital software and their application within contemporary forms of fashion promotion, while also developing your creative and commercial skills as they are applied to traditional means of fashion promotion. It will introduce you to the various elements involved in the promotion of fashion including public relations, product promotion, launches and events. You'll have the opportunity to use design software and other digital applications to create and publish information with specific consideration to image editing, layout and typography in a variety of printed, digital and online communication media. The synergistic relationship between the various digital and traditional forms of fashion promotion within a campaign will be explored in this module, which will also introduce you to the value of planning and brief development for the design and production of printed and digital communications. (100% portfolio of projects).
Fashion and Costume: History and Contemporary Context
This module provides an introduction to key historical, cultural, political, social and economic contexts which affect our readings of fashion and costume practices. It will include a review of stylistic change and how it has been influenced by key macro trends, cultural movements and also socio-political and technological change. The research and performance contexts of fashion and costume practices will also be considered. (40% group presentation/60% individual assignment).
Fashion Industry 1
This module aims to introduce you to this often complex cycle by investigating; the fashion system and its calendar and how this works within the industry from the higher end of the fashion market (haute couture and designer ready-to-wear), to the High Street and economy end of the market. You will be asked to examine the fashion product, the market and investigate their influences. (40%/60% assessment).
Year 2
Core modules:
Strategic Fashion Communications
This module helps you to develop your understanding of fashion communication with an emphasis on the synergistic integration of different means of marketing and promotion within a strategic communication campaign. The module will cover three main areas - integrated marketing communications (IMC), public and press relations (PR) and branding - and show how successful fashion businesses use these to influence consumers. Within the module you will have the opportunity to explore a variety of specific means of fashion marketing and promotion (including advertising, celebrity endorsement, retail promotions) and complement these with competences in media management, market intelligence and branding. This will allow you to explore the promotional requirement of fashion brands, designers and products in an increasingly competitive and commercial market place. You will be encouraged to further develop your knowledge of the fashion media and its role in the promotion of fashion at all levels. The module will encourage creative thinking, develop your written and verbal communication skills, as well as your skills in presentation and research. (100% portfolio of projects).
Fashion Writing and the Industry
This module is designed to develop your skills in fashion writing and understand how they may be applied within the fashion industry for promotional purposes. The module will enable you to examine the research, practical and creative skills essential to successful writing for the fashion industry. It will cover the role of PR (Press/Public Relations) in fashion, and explore how fashion writing may be used as a key means of promoting fashion products and brands. The history, role and context of PR within the fashion industry will be covered, and the intermediary role of the media between fashion businesses and fashion consumers as a means of promotion will be explored. You'll be asked to examine the different forms of PR (agency and in-house) and their applications. You will also have the opportunity to refine your writing skills and develop an ability to critique fashion text, develop your fashion vocabulary and learn how to make use of contemporary and traditional theories in the creation of individual fashion texts appropriate to the fashion industry. (100% portfolio of projects).
Intercultural Fashion Consumer
The module will help to develop an appreciation of national and international consumer culture. It aims to develop an environmental market understanding of sub cultures and lifestyle, as a tool of segmentation for the purpose of targeted communication strategies. It allows you to build awareness of the role of consumerism in shaping and acting as a cultural catalyst. It also allows you to examine the identity of consumers, and the social and cultural driving forces that impact on their behaviour. It explores methods to affect fashion consumer behaviour with marketing communication strategies and tactics. It develops awareness of the myths and rituals of cultures that can inform creative communications, and considers the challenges of cross cultural communication. (100% portfolio of projects).
Fashion Industry 2
This module aims to further develop your knowledge and understanding of the fashion industry. It will help you to analyse fashion outputs and understand the complexity of the fashion industry in more detail. It will help you to develop your understanding and appreciation of various fashion job roles. (Two portfolio assessments, 50% each).
Year 3 - optional placement year
School of Art and Design Placement
You will normally spend a total of 48 weeks between the end of year two and the beginning of your final year in a managed work experience. You will be encouraged to obtain a placement activity relevant to your area of specialism, however a wide range of placements will be regarded as suitable. The placement will be monitored and you will be assessed on completion. (100%).
Final Year
Core modules:
Magazine Production
This module will develop your understanding of the magazine industry in terms of context and market. You will develop a detailed understanding of the magazine production process from concept to printing through practical application. Through the group project, individual skills can be promoted. (80% group presentation and magazine project/20% individual reflective written commentary).
Creative Industries Professional Case Study
This module provides the opportunity for a detailed analytical investigation of a professional activity in the broad area of media, communications or public relations. You will be asked to select a suitable example of a profession or organisation and examine its nature and the practices that it entails which may include training; the structure of the industry; regulatory systems, economic, social and philosophical contexts; and the current situation and controversies. An important part of the investigation should be direct contact with practitioners. (100% written case study)
Fashion Communication and Promotion Major Project
This module enables you to demonstrate your creative skills and commercial understanding of innovation within the fashion, communication and promotion industries. You will be expected to create a self-imposed project which will target a specific fashion market and channel your creative and intellectual skills to create an innovative and highly original solution. (20% project feasibility study/80% project).
Professional Promotions Portfolio
In this module you are expected to demonstrate an honours level understanding of advanced fashion promotion. You will be asked to produce a professional portfolio that demonstrates your area of expertise in fashion communications which you have developed throughout the course. (100% portfolio).
Important information
We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.
We review all optional modules each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback. We will always ensure that you have a range of options to choose from and we will let students know in good time the options available for them to choose for the following year.
We will only change core modules for a course if it is necessary for us to do so, for example to maintain course accreditation. We will let you know about any such changes as soon as possible, usually before you begin the relevant academic year.
Sometimes we have to make changes to other aspects of a course or how it is delivered. We only make these changes if they are for reasons outside of our control, or where they are for our students' benefit. Again, we will let you know about any such changes as soon as possible, usually before the relevant academic year. Our regulations set out our procedure which we will follow when we need to make any such changes.
When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, where you will also find links to the full text of each of the regulations, policies and procedures referred to.
The Higher Education Funding Council for England is the principal regulator for the University.
The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad. This will give you the opportunity to gain valuable hands-on experience, insight into your chosen career and open up your graduate employment prospects. Our Placement Unit and academic staff have excellent industry links and can support you in applying for and finding your placement(s), as well as during your placement year.
Students on the course have recently taken up placement opportunities with companies including: Anna Sui - New York; Jimmy Choo - London; Moschino - London; Viva Magazine - Manchester; French Connection - London; Topshop - London; Alexander McQueen - London; Harvey Nichols - Leeds; Oxfam Online - Batley; Dee Carpenter - London; and Bonmarché - Wakefield.
Alternatively, if you are a student from within the UK or the EU, you could consider starting your own small business by applying for the Enterprise Placement Year in conjunction with the University's Enterprise Team. You'll have the opportunity to benefit from business advice, mentoring and networking sessions. You can find out more information on the Enterprise Placement Year here.
Career opportunities
90% of graduates from this course go on to work and/or further study within six months of graduating.
This course aims to help you to develop the skills needed for roles such as marketing, fashion journalism, fashion PR, advertising and promotion, both in the UK and abroad.
Teaching and assessment
22.67% of the study time on this course is spent in lectures, tutorials and seminars etc.
We use a range of assessment methods to relate the course material to current commercial practice. Your progress will be continually monitored and you will be assessed on your project work and assignments, including individual and group assignments, essays and seminar presentations.
Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Feedback (usually written) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results.Feedback on final coursework is available on request after the publication of results.
Huddersfield is the UK's only University where all our permanent teaching staff are Fellows of the Higher Education Academy.*
*Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching.
How much will it cost me?
The full-time undergraduate tuition fee for 17/18 entry is £9250.
Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK/EU students, including what your tuition fee covers, please see Fees and Finance. Please note that tuition fees for subsequent years of study may rise in line with inflation (RPI-X).
If you are an international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available.
Please email the Student Finance Office or call 01484 472210 for more information about fees and finance.
You will need to cover the cost of printing and presenting your work during the course, as well as supply your own materials. These include sketchpads, notebooks and props for photography. There is no limit on the amount you may wish to spend, however as a guide the approximate cost of these items in recent years has been £140 in the first year, £105 in the second year and £260 in the final year.
Further study
Progression to a postgraduate course is dependent on successful completion of your undergraduate studies, there may also be minimum qualification requirements such as a first class or higher second (2.1) degree. Please check the course details to confirm this.
If you're an international student (including EU) you can check if you meet our entry requirements (both academic and English language) by visiting our country pages.
If you do not meet the entry requirements you can consider completing a degree preparation programme (if you are from a country outside of the EU) at the University's International Study Centre (ISC). You can call the ISC on +44 (0) 1273 339333 to discuss your options. You can also complete the online application form or to ask a question please fill in the enquiry form and talk to one of our multi-lingual Student Enrolment Advisers.
If your English language is not at the required level (IELTS 6.0 overall), we have a range of Pre-Sessional English programmes that you can enrol on before starting your degree course. You will not need to take an IELTS test after completing one of our Pre-Sessional English programmes.
Research community
Research plays an important role in informing all our teaching and learning activities. Through research our staff remain up-to-date with the latest developments in their field, which means you develop knowledge and skills that are current and highly relevant to industry. For more information, see the Research section of our website.
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Street Chic: New York
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A minimal, angular coat gets a fresh update with flared jeans and sparkly accessories. This show-goer wears a Stella McCartney coat and top, 3.1 Phillip Lim jeans and a Lanvin bag.
Check out more street style from New York Fashion Week on our Tumblr page!
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Hey there, time traveller!
This article was published 20/12/2012 (1703 days ago), so information in it may no longer be current.
Two northern Cree men are fasting in northern Manitoba in support of Chief Theresa Spence's 10-day-old hunger strike.
Raymond Robinson, a worker for residential school survivors in Cross Lake, announced his fast a day after Spence started hers on Dec. 11.
"Today's his ninth day. He's in Cross Lake at his home," said Pimicikamak Cree Nation Chief Garrison Settee Thursday. "I spent time with him yesterday. He told me he was weak, his mobility around the house is limited and he gets dizzy, but he was able to talk to me."
Spence is the chief from the Attawapiskat First Nation in Ontario, whose hunger strike is taking place in a teepee in the shadow of Parliament Hill.
Spence, who was weakening and in seclusion on Ottawa's Victoria Island Thursday, has vowed to keep fasting until she meets with Prime Minister Stephen Harper and other leaders on land management, the environment and treaty rights.
Robinson said in a nearly 10-minute YouTube video posted Wednesday night that he's fasting until Harper agrees to meet with him and Spence together.
The video shows Robinson, 51, playing a guitar, singing, with a hand drum and an eagle feather beside him on a sofa.
Wilson Hardie, from Nisichawayasihk Cree Nation in Nelson House, is also concerned with treaty, land and water rights, his chief Jerry Primrose said Thursday.
"I talked to him briefly but that was the extent of it, at the beginning of the week," Primrose said. "I said to him, 'You do whatever you think is right.' "
Treaty, land and water rights erupted as a political issue with provisions to curb them in Bill C-45 the omnibus budget bill.
Since then, it's grown into a movement, called Idle No More, fuelled by social media buzz.
Supporters who hold the rights inviolate under treaties, have staged grassroots rallies and flash mobs in cities from Halifax to Vancouver.
Cross Lake and Norway House chiefs called for an early morning rally today at Winnipeg's Greenwood Inn followed by a walk to Richardson International Airport.
At noon, Idle No More is also calling for a rally at The Forks. Plans call for a walk from The Forks to arrive at the legislature by 1:30 p.m., with both events timed to coincide with a Parliament Hill rally with First Nations people heading to Canada's capital.
Two flash mob round dances, similar to ones held in shopping malls in Edmonton and Cornwall, Ont., this week, are slated for Saturday in Winnipeg at Portage Place at 3 p.m. and Polo Park at 5 p.m.


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I am currently planning our second safari (last year we spent a month in Tanzania). This time I'd like to see the mountain gorillas and I was wondering if anyone would recommend Rwanda over Uganda, or vice versa, or whether you feel it's best to visit both. I'm not sure if the season makes a difference, but we're planning for January or February, 2008.
Also, we intend to visit Selous in Tanzania (meeting up with some people we met at Mahale last year) and probably a couple other places in Tanzania (for example, Kusini). What is the best route? Should we land in Entebbe, travel to Kigali and then head to Kilamanjaro airport from there? Any advice would be appreciated.
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Rwanda, Uganda or both?
I am currently planning our second safari (last year we spent a month in Tanzania). This time I'd like to see the mountain gorillas and I was wondering if anyone would recommend Rwanda over Uganda, or vice versa, or whether you feel it's best to visit both. I'm not sure if the season makes a difference, but we're planning for January or February, 2008.
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I liked both, having made 5 trackings last December, but it depends on how much time you have and how many trackings you will do. Every group is different. There are many threads and trip reports for you to research here also.
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Ideally, do both countries and do more than gorillas.
If your focus is mainly gorillas, I'd suggest Rwanda, but would not discourage you from Uganda. I found the gorillas easier to see/photograph in Rwanda than in the Impenetrable Forest of Uganda.
The higher altitude of Rwanda made for much cooler hiking in the month of July (could be a different story in January) than I had experienced in Uganda.
A minor point: Assuming the procedures have not changed, choosing which group you wished to see at the last minute was easier in Rwanda, whereas Uganda permits for a specific group had to be bought in advance and could not be easily switched.
To economize on your travel days it is possible to arrive in Kigali and spend the night, then leave about 4:00 am the next morning in time for the gorilla trekking briefing at about 8:00 am at the ranger station. I did not do that and I would not do that, but it was quite common, saving travelers a day.
You also can see the golden monkeys in Rwanda for a fraction of the cost of the gorillas, spending an hour with them like the gorillas. These amazing and beautiful creatures jumped from branch to branch, flying about not far above our heads. No binocs needed.
However Uganda is a good choice for gorillas, chimps, and other game. Uganda allows only 6 visitors and Rwanda allows 8 for gorillas. Only once did I actually have all 8 in Rwanda, with only 5, 4 and 2 on the other visits. In Uganda twice I had less than 6.
You may be considering doing other safari activities in Uganda or Rwanda besides gorillas.
The only other thing I did in Rwanda was the Never Again Memorial in Kigali, a tremendously moving experience. There is also Akagera with open plains and Nyungwe with many habituated primates.
Uganda has some wonderful additional options. Ngamba is a Jane Goodall chimp sanctuary on an island off Entebbe that you can visit for the day or several days and even be a volunteer, which I did and it was awesome. These chimps have been rescued from bad situations and live in a wild, but managed setting.
There is Queen Elizabeth Nat Park with the amazing Kazinga Channel, with hippo, bird or other wildlife spottings every minute of the river launch. You can do chimp trekking in Chambura Gorge in QE. There is also a cool bat cave in QE and good all around game, especially elephant. QE offers your best shot at the elusive giant forest hog.
Kibale Nat Park is great for chimps. We even saw them using a stick as a tool to cut figs from trees.
Further north is Murchison Falls, which is now safe. Never been to that park, but believe it would be a great place to visit.
You could easily visit both Uganda and Rwanda and I'd recommend it. I had a road transfer from Uganda to Rwanda. If you did it in the opposite direction, you can save a day. You can track in Rwanda in the morning and reach Bwindi to overnight, then track the next day.
Weather for each country
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Having recently seen gorillas in both Rwanda and Uganda, here are some comparisons. Almost everything that Lynn just tld you is correct, except that Uganda has now increased the maximum tourists to 8 per gorilla family. Our two treks in Uganda were both fully booked, as were both our treks in Rwanda.
In a lot of ways, the gorilla trekking experience in the two countries is similar. The gorillas are habituated, the rangers are polite and professional, and the number of tourists and length of time with the gorillas is the same. Both the ORTPN and the UWA give certificates to successful gorilla trekkers.
Physically, the trekking in Uganda can either be somewhat more difficult than Rwanda or, if you go to the H group, a whole lot harder. As Lynn mentioned, Buhoma is at lower altitude than Ruhengeri (4800 feet vs. 7000), so it is warmer in Uganda, and there are a lot more bugs in the forest. Some of the tourist groups in Rwanda are in less-dense forest than Bwindi is, but that is not always the case -- for example, five of the tourist groups in Rwanda live in a very dense bamboo forest between Mt. Bisoke and Mt. Sabinyo. Then again, some of the groups in both countires routinely hangout in semi-open fields outside the park boundaries (Group 13 in Rwanda and the Nkuringo Group in Uganda do this).
I will tell you that my best day of gorilla observation and photography was without question in Bwindi (the Habinyanja Group), but that is certainly a function of chance rather than a reflection that there is anything inherently superior about doing it in Bwindi.
In the end, if you really want to ensure a good viewing experience, the most important thing is to schedule a large number of treks. Doing them in two different places hedges the risk that you might get a whole week of rain in one location (as will sometimes happen). So, I am very happy that we decided to split our four treks between Rwanda and Uganda. If you have the physical fitness to do that, I think it is the way to go.
You can get a good idea about the types of experiences we had in the two countries by looking at our pictures at www.pbase.com/cwillis.
Good luck in planning your trip!
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I went with my daughter and 2 friends to Uganda and Rwanda. We trekked in both places. Our experience was a little different from the first responder. Although more difficult, Rwanda had the best gorilla viewing for us, b/c we entered the forest from the field. If you are going to Rwanda to trek, BRING GARDEN GLOVES AND RUBBER PANTS. There were STINGING NETTLES where we were and, by golly, they stung through safari pants, long sleeve shirts and socks! Worth it though.
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Ann Arbor, MI, US
Project Objective: To design a cruise terminal at a site in Detroit, MI. The cruise terminal had to support program such as security check-in, departure and arrival gates. This was the final project of design studio 2 and the third building design project of architecture school. As before, this design is an evolution of concepts learned from the previous projects.
My solution was a terminal the shape of the site, leaving space for a walkway in front of the terminal along the river. For convenience to the passengers I designed a single level terminal. Since all passengers were to board the cruise boat from the second level, a ramp was designed to allow cars to drop passengers off directly to the second level, allowing a direct path towards the departure gates.
Much effort was put towards the user interface of the building (layout) so that it was most convenient and efficient for the users. The principles of user centric design is most commonly related to industrial design but can also be applied to architectural design. Buildings can be considered a product. In this sense architectural design can be viewed as specialization of industrial design, where the experience of the end user is what is most important.
Incorporating the rooftop plaza was the last step in completing the design. A place where people could watch the cruise ships arriving and departing. Building audience seating into the rooftop affected the ceiling of the floor below, causing it to slowly rise until it reached a skylight. The audience seating served the dual purpose of function for the rooftop, and aesthetic beauty for the ceiling of the floor below.
Status: School Project
Location: Detroit, MI, US


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Enriched with almond tree native cells, almond proteins and UV filters, this rich yet silky and velvety hand cream helps to protect the youthfulness of your hands:• Hands are intensely nourished• Skin looks smoother• Skin is more even. Product plus: a formula enriched with UV filters that protects hands and leaves them enveloped with a floral and powdery scent of blossoming almond trees.Apply as necessary during the day on hands.
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Anti-gambling protest at Teluk Kumbar turns unruly
A demonstration to protest the presence of more than 10 shops, believed to be operating illegal gambling, at Kampung Teluk Kumbar in George Town today turned unruly when two of the protesters broke into the premises and damaged the gambling machines there.
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AN ALLOTMENT site is coming 'under attack' from vandals who have set fire to sheds and killed livestock.
In the latest incident one of the sheds, which was used to store fruit and vegetables, was destroyed in an arson attack, and another badly damaged by the flames.
Earlier this year, 13 ducks and a goose were killed when somebody broke into the Parker Street allotments in Rishton and shot them with an air rifle.
Michael Bibby, who lives in Cornwall Road, has tended the site for the last 13 years and said that the damage had cost him more than £6,000.
The 68-year-old retired lorry driver said: "It is getting beyond a joke. It is getting out of hand.
"I have got to rebuild the shed now, which will cost me £3,000. That is if I decide to rebuild it, because it might all be pointless.
"You never know what you are going to face when you come down here."
Mr Bibby's wife Brenda, 65, also goes down to the allotment two to three times a week.
She said: "We should be enjoying our retirement, but it is just hard work, it is a struggle to keep it.
"But we are going to continue with it. We have got to, otherwise the vandals have won."
Hyndburn crew manager Steve Hartley said: "Someone had set fire to the allotment shed. It was engulfed by the fire and the flames affected the shed next to it.
"We thought there were some animals inside, but they were outside, which was good.
"The owner came down and he was upset, as you can imagine. He put a lot of pride into his allotment.
"It follows previous vandal attacks which have included geese being killed and somebody breaking into a shed and stealing some chickens."
He said that police were investigating the incident.


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Qantas says its revenue seat factor for the year was down 0.9 per cent to 79.6 per cent.
Revenue passenger kilometres increased by 6.8 per cent and available seat kms rose by 7.7 per cent.
Passenger numbers for the month of August, grew 7.8 per cent over the same month a year earlier.
Total domestic yield rose 1.3 per cent in the year to August 2010, when compared with the corresponding prior year.
Total international yield, excluding foreign exchange, for the year to June 2010 rose 12.1 per cent, when compared with the prior corresponding year.
The airline says it has hedged 58 per cent of its remaining fuel requirement in 2010/11 at a worst-case crude oil price of US$87.80 per barrel, including option premium.
Qantas has hedged 36 per cent of its remaining operational foreign exchange exposure in 2010/11 at a worst case AUD/USD equivalent rate of 0.7800 inclusive of option premium.


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Fun Sports Trivia Question
The field was set this weekend for Omaha and the college World Series. So, there's no better time than now to ask a college sports trivia question. Have some fun with this one from our friends at College Football Sidelines and while you're there, check out the college cheerleaders.
Of the 119 division 1 college football programs, how many have nicknames that do not end in S? Name them.
Click here for those colleges with nicknames that don't end in S.


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Kawasaki has moved its premier-class dirt-digger a step further into the electronic age for 2012 with a new launch-control system and a programmable engine control unit with three basic mappings for soft, normal and hard conditions.
The launch control - which KHI says is the first on production motocrosser - has a thumb-operated switch that simply retards the ignition timing in first and second, softening power delivery, than reverts automatically to whichever engine mapping you were using, as soon as you hook third.
And you don't even need a laptop (or a computer genius) in the pits to access the three basic mappings - simply plug in one of three colour-coded couplers and away you go.
If you do have access to the necessary hardware, the individual couplers can be tweaked using the optional fuel-injection calibration software - which also functions as a data logger, storing up to six hours of info about throttle position, revs, gear position and various other parameters.
But this isn't a PlayStation game and electronics can't win you motocross races, so the nuts and bolts have also been upgraded for 2012, with a new frame that's 4mm narrower across the top but substantially wider at the bottom for better ankle grip and a beefed-up swing-arm pivot area.
The fuel tank is now smaller and lower to form a straight line with the top of the seat, and the body plastics are smaller and slimmer. The rear monoshock now has its connecting arm below the swing-arm rather than above it for a longer stroke and more precise rear suspension tuning while, up at the sharp end, the lower triple clamp now has its slots at the back rather than on the sides, for increased rigidity.
A lot of set-up problems have to do with that indefinable area labelled feel; Kawasaki has opened that particular can with a new upper triple clamp that has two sets of handlebar mounting points and reversible handlebar clamps, giving rider a choice of four handlebar positions - standard, 15mm forward, 25mm forward and 10mm back.
Adjustable footpeg brackets allow the rider to move the footrests through a range of 5mm and an optional (1mm longer) rear suspension tie rod lowers seat height by 4mm.
Inside the powerhouse, the tappet surfaces are now carburised making them harder, for improved durability, the gear lever is stronger and the kick-start ratchet has been revised - which says more about Kawasaki riders than about the bike.
There's a new piston with a thinner top ring and a revised intake camshaft with 0.4mm more lift, four engagement dogs rather than three on each gear, a beefed first gear and a shorter shift-fork for crisper shifts.
The 2012 Kawasaki KX450F will be released in South Africa at the end of August at R74 995.
Engine: 449cc liquid-cooled four-stroke single.
Bore x stroke: 96 x 62.1mm.
Compression ratio: 12.5:1.
Valvegear: DOHC with four overhead valves per cylinder.
Power: 35kW at 6500rpm.
Torque: 60Nm at 5000rpm.
Induction: Digital electronic fuel-injection with 43mm Keihin throttle body.
Ignition: Digital electronic capacitor discharge ignition.
Starting: Kick.
Clutch: Cable-operated multiplate wet clutch.
Transmission: Five-speed constant-mesh gearbox with final drive by chain.
Front Suspension: 48mm inverted AOS cartridge forks adjustable for compression and rebound damping.
Rear Suspension: Monoshock adjustable for spring preload, high and low-speed compression and rebound damping.
Front brakes: 250mm petal disc with dual-piston floating calliper.
Rear brake: 240mm petal disc with single-piston floating calliper.
Front tyre: 80/100 - 219 tube type.
Rear tyre: 120/80 - 19 tube type.
Wheelbase: 1480mm.
Seat height: 955mm.
Kerb weight: 113kg.
Fuel tank: 6.2 litres.
Price: R74 995.


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Neodynamic Barcode Professional for Reporting Services - Standard Edition
Add barcode images to your Reporting Services reports.
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Distributed by ComponentSource since 2005
Prices from: $ 352.70 Version: 9 Updated: May 6, 2017
Barcode Professional for Reporting Services is a .NET Component which allows you to add barcode images to Reporting Services reports. Barcode Professional for SSRS can be used with Reporting Services and can generate most popular Linear 1D, Postal, MICR and 2D Barcode Symbologies including USPS, Royal Mail, Australia Post, Codabar, Code 11, Code 16k, Code 39, Code 93, Code 128 (A, B, C), GS1-128, GS1 DataBar (RSS-14), Data Matrix ECC200, EAN 8, EAN 13, JAN, Industrial 2 of 5, Interleaved 2 of 5, ISBN, PDF 417, Postnet, UCC EAN 128, UPC A, UPC E, UPS MaxiCode , Micro QR Code , MICR E-13-B Characters, ALL EAN/UPC Composite Barcodes (CC-A, CC-B & CC-C) and many more. Barcode images can be generated in formats such as GIF, JPG/JPEG, BMP, and PNG. and can rotate the barcode image in 90, 180, and 270 degrees.
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D.L. Withers Archives
Industrial and Manufacturing in Metro Phoenix Metro: Signs of Optimism
By David Bradley, Vice President, D.L. Withers Construction Guarded optimism is perhaps the best description. Viewed collectively over the past 12 months, we have seen signs of improvement in certain market sectors in Metro Phoenix. Some examples from our current projects include private sector improvement in the Valley with the development of "big box"… Read More →
Construction: Project News July/August 2012
BRYCON BUILDING ASSISTED LIVING FACILITY FOR HOPI TRIBE Brycon Construction is the general contractor and Jarratt Architecture is the architect for the $3.5M, 12,000 SF Hopi Assisted Living Facility in the Upper Village of Moenkopi, southeast of Tuba City. The facility is a 16-bed, masonry and wood new ground up. Brycon, working with the Hopi Assisted Living Facility Task… Read More →


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Most orders ship within 1 business day. Shipping times for:
* Excludes Alaska and Hawaii
Even big or heavy items, nebulizers and oxygen supplies, ship free. If your order
total is $75+, the shipping's on us!
PARI Vios
Omron Micro-Air Electronic Nebulizer System NE-U22V1
PARI LC Sprint Reusable Nebulizer Set
Medquip Penguin Nebulizer System
Handi-Air Tote Wheeled Oxygen Carrier
Respironics EasyLife Nasal CPAP Mask - no longer selling
Health-Ox Fingertip Pulse Oximeter
It begs the question: what did asthmatics do before inhalers and nebulizers were invented? To find out, let's go back in time and examine some antiquated asthma cures. Spoiler alert – some of the treatments of the past are pretty cringeworthy:
Ancient Greece – The term "asthma" is actually Greek in origins. It comes from the herb aazein (to pant), and appeared for the first time in The Iliad, Homer's famous epic poem. Ancient Greek medicine regarded the condition as one stemming from internal imbalances, and treated it largely through seasonings like pepper, cinnamon, mugwort flowers, and fennel tea.
Ancient Egypt – The Georg Ebers Papyrus, found in Egypt in the 1870s, contains prescriptions (written in hieroglyphics, of course) for over 700 asthma remedies. Herbal treatments were common; the ancient Egyptians would heat up herbs on a brick, and inhale the fumes through a reed. Other cures included grapes, garlic, and the droppings of camels and crocodiles.
The Middle Ages – There's a reason this period is often coined the "Dark Ages." Medical science was pretty unsophisticated, so most diseases were caused by "bad blood" caused by evil spirits or demons. Aside from prayer, the only solutions for illnesses such as asthma involved physically removing the bad blood, e.g. cutting the patient's veins or applying blood-sucking leeches to the skin. Here's the best part – these treatments persisted into the 19th century!
The Renaissance – When explorers crossed the sea to the New World, they discovered ipecacuanha, which proved useful in treating bronchial inflammation (the plant's roots are still used today to make ipecac syrup). Far more significant was the discovery of tobacco – a cash crop that people regarded as a powerful drug for treating pulmonary ailments up until the mid-20th century! Thankfully, we now know that smoking is very, very bad for your lungs.
So there you have it – a millennium and a half of asthma treatments. Just think, how might history have turned out differently if everyone had access to a nebulizer? I'll be writing another post soon on post-Renaissance treatments, which are just as wacky – fox lung powder, anyone?
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text: NEW YORK ( TheStreet) -- Here are five ETFs to watch this week.PowerShares DB U.S. Dollar Index Bullish Fund ( UUP) The U.S. dollar received some welcomed strength during the second half of last week as jittery market action drove investors to safety. Further aiding the greenback's ascension were comments from Fed Chairman Ben Bernanke. At Wednesday's press conference, Bernanke continued to write off the likelihood of seeing additional quantitative easing. QE2 is scheduled to end on June 30. The anticipation leading up to this date, combined with general market turmoil could result in some interesting action from dollar-tracking UUP in the days ahead. iShares MSCI Italy Index Fund ( EWI) Although investors have spent much of the past few weeks clamoring over Greece's debt woes, it is important to remember that Greece is not the only member of the European Union facing substantial headwinds. Italy is another EU player facing hurdles. Last Friday, a collection of Italian financial institutions took big hits following a report that Moody's had placed the nation's debt on review for a possible downgrade. EWI is vulnerable to shakeups in the nation's banking industry. Financials represent nearly 30% of EWI's index, making it the fund's largest sector component. United States Oil Fund ( USO) The futures-tracking USO tumbled to previous 2011 lows last week following reports that the International Energy Agency is planning to release a combined 60 million barrels of crude oil, including 30 million barrels from the U.S. Strategic Petroleum Reserve. In the days ahead, it will be interesting to see how USO, United States Brent Oil Fund ( BNO) and United States Gasoline Fund ( UGA) fare. These futures-backed funds are best watched fund the sidelines, however. I have long urged energy-hungry investors to opt for equity-backed funds like iShares Dow Jones U.S. Oil Equipment & Services Index Fund ( IEZ) over futures-backed products like USO. Market Vectors Agribusiness ETF ( MOO) In the middle of the week, seed giant Monsanto ( MON) will report its earnings and outlook for the coming months. ETF investors looking to target the firm should look to MOO because MON is the fund's second largest holding, accounting for over 7% of its portfolio.


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Regional flight onboard Boeing 737-700 from Bratislava to Kosice with Skyeurope airlines. You can see Vysoke Tatry (High Tatras) at the begining, at 0:13 quarry near Tisovec and later very beautiful nature. Notice small houses (shepherd's huts - www.panoramio.com ) spread all around. Video ends with short glimpse at dam near klenovec (www.panoramio.com ) Shot with canon A520 , FL 260
Skyeurope, Tisovec, quarry, Calmit, Tatry, Tatras, Klenovec, Dam, klenovska, priehrada


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These multifunction pens include a stylus, sync and charge micro USB cable and a screen cleaner for your touchscreen devices.
With a simple "Flip", view your iPad or open the custom padfolio to take notes on the writing pad while viewing your iPad.
Perfect when you need to promote on a budget, these custom closeout items will give your company the coverage you desire at great low costs.


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Crete Sights
With so many resorts, Crete really does have an enormous selection of beaches all around the island, from sheltered sandy coves to busier, lively resort beaches with lots of watersports on offer. Do try and venture outside of your resort as you're sure to find much quieter beaches away from the crowds.
A must-see for anyone who visits Crete, this incredible Minoan archeological site lies in the north of the island near Heraklion and is said to be the palace of the legendary King Minos, who lived 4,000 years ago. Discovered by archeologists in 1878, the ruins include the main Royal palace, with its labyrinthine rooms and corridors, where the Minotaur, a man-eating monster that was half bull, half man, was reputed to have been imprisoned. Here you can see the original six-feet tall storage jars used in the palace, as well as fascinating ancient chambers, courtyards, stairways and even frescoes that once adorned the palace walls. A fantastic day out for history lovers and anyone keen to learn more about Crete's colourful past.
Samaria Gorge
One of Europe's most spectacular National Parks, a walk through the island's immense Samaria Gorge is an unforgettable experience. Located near Chania, this amazing 18 kilometre canyon is open for walkers between May and October. First, you take a zigzagging path down to the gorge floor amid scented cypress forests and then follow the stream along the bottom enjoying dizzying views of the canyon and sky above. The highpoint of the excursion is when the gorge passage narrows to around 10 feet, with the soaring, steep canyon walls bearing down on you from both sides. It's an arduous but exhilarating walk - most trips start at dawn to combat the heat - and there's no turning back, so ensure you're well kitted out with strong shoes and bottled water.
This beautiful, Venetian-style harbour port on Crete's northern coast is a real delight whether you want to shop, sightsee or simply take your time strolling around. The heart of the town is its much-photographed picturebook harbour, crammed with waterside fish tavernas and dominated by a grandiose 17th century Venetian fortress. Beyond, you'll discover an atmospheric Old Town, honeycombed with narrow, shop-filled streets, ornate fountains, romantic architecture, flower-laden balconies and little mosques and museums. Once you're done with meandering around and shopping in the cute craft, jewellery and lace shops, you can head for the town's beach, a long stretch of pale sand and pebbles, which will make an ideal finale to your day.
Frangokastello & western Crete
The western end of Crete is wonderfully scenic and untouched, with towering mountains, craggy cliffs, remote sandy coves and arid plains ablaze with wildlife and flowers. A main attraction here is the stunning, honey-coloured Venetian castle of Frangokastello, a huge 14th century fortress overlooking the Libyan sea. Now an empty shell, the castle still make a dramatic sight and is said to be haunted by the ghosts of 600 Cretans who were massacred here by the Turks in 1828. The sleepy hamlet of Frangokastello set around the crumbling ramparts has a beautiful beach with calm, shallow waters and nearby are the picturesque villages of Hora Sfakion, Plakias and Agia Galini with their inviting tavernas and shops ranged around their harbours.
Crete holiday resorts
|Hersonissos Holidays
|7 Hotels, Villas + Apartments
|Rethymnon Holidays
|6 Hotels, Villas + Apartments
|Stalis Holidays
|5 Hotels, Villas + Apartments
|Gouves Holidays
|3 Hotels, Villas + Apartments
|Malia Holidays
|3 Hotels, Villas + Apartments
|Aghios Nikolaos Holidays
|3 Hotels, Villas + Apartments
|Agia Pelagia Holidays
|2 Hotels, Villas + Apartments
|Elounda Holidays
|2 Hotels, Villas + Apartments
|Kokini Hani Holidays
|1 Hotels, Villas + Apartments
|Koutouloufari Holidays
|1 Hotels, Villas + Apartments
|Sissi Holidays
|1 Hotels, Villas + Apartments


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- Part time yoga instructors (who teach less than 6 hours per week) pay a total of $190 per year which includes $125 insurance and $65 TeachersPlus membership.
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Fitness and Wellness' Liability Policy follows you wherever you teach. You're covered whether you teach at a yoga studio, fitness center, recreation center, someone's house or at all of the above. It even protects you when you're leading an international retreat.
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The program insurance rates assume that yoga is your main practice. You are still eligible for the insurance program if massage is a minor part of your business, or if you are doing mat Pilates, or you have Pilates machines. The rates may change subject to the additional services and equipment you offer.
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Most of the places where you teach will ask to be named on your policy as an additional insured to avoid liability exposure from any incident due to your negligence (Note: the landlord is still exposed for their own negligence). The first ten additional insured on your policy are free; other insurance companies may charge you.
Your individual policy covers only you and will not transfer to a substitute teacher. However, your business policy will cover a substitute teacher. As individual teacher, you should always make sure the person who subs for you carries his or her own insurance. Your insurance program covers only the named individual on the policy: you.
Fitness and Wellness offers a special competitively priced part-time insurance rate for teachers who teach 6 or fewer hours per week. Call 1-877-438-7459 for rate information.
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To retrieve an online copy of your policy you must have a "My Phly Account." To set this up you need to go to www.phly.com. You must have your policy number and account number available. You can also call customer service at 1-877-438-7459 to have a copy e-mailed to you.


text: Enjoy 3, 6, 9 or 12 months of fabulous homemade Pie from Wisconsin or send to that special friend or family member. Each month we will pick one gourmet pie, pack it up with your gift message, and ship it out directly to your recipient. Each pie arrives frozen, unbaked and comes with baking instructions. A letter will be sent to your recipient shortly after you place your order with an announcement of the gift and when it will start. Orders placed during the 1st to 15th of a month will ship after the 15th of that same month. No exceptions. Orders placed from the 16th to the end of the month will ship in the first 2 weeks of the following month. Subsequent months' shipments (regardless of when order is placed) will ship in the first 2 weeks of the month.


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Teaching the Dimensions of LiteracyAuthor:
Kucer, Stephen B., Silva, Cecilia
Pub Date: 2005
Publisher: Lawrence Erlbaum Assoc Inc
Summary: Teaching the Dimensions of Literacy provides the conceptual knowledge to support teachers' instructional decisions in the reading/literacy classroom and features a multitude of instructional strategy lessons for classroom use with both monolingual and bilingual students. Its premise is that literacy comprises four dimensions--linguistic, cognitive, sociocultural, and developmental. In the debate over literacy instruc...tion, and in many reading/literacy methods texts, one dimension tends to be privileged and the others ignored. In this text, the teaching and learning of all four dimensions of literacy are acknowledged and addressed. The four dimensions provide a coherent conceptual framework within which instructional strategy lessons are identified, synthesized, organized, and presented--demonstrating how the complex nature of literacy can be addressed within a classroom setting. *Part I introduces the conceptual framework for teaching and learning the dimensions of literacy. These chapters reflect the authors' belief that literacy instruction involves more than passively following and implementing a series of recipes, but rather, is a conscious, reflective, and constructive process whereby teachers enact instruction based on their knowledge of their discipline. In an age of standardized curricula and tests, more than ever teachers are needed who are capable of taking on responsibility for promoting literacy learning of their students. This requires a deep understanding of what reading and writing entail linguistically, cognitively, socioculturally, and developmentally. Part I helps teachers acquire this understanding. *Part II presents the instructional strategies. The book is structured so that teachers who are required to implement a particular literacy program can select strategy lessons to supplement their curricula. For teachers who develop their own programs the strategy lessons provide a base from which to do so. The instructional strategy lessons provide various avenues though which to teach the particular literacy dimension on which the chapter is focused. All strategy lessons are formatted the same way: concept, materials, procedures, variations, sample instructional materials. Each lesson can stand on its own. Teachers can select those activities they find most appropriate for their own instructional context. The strategy lessons can be easily modified as required by the needs of the teacher and students. *Part III illustrates what a dimensional literacy curriculum might look like in the classroom, helping teachers to organize strategy lesson instruction within a logical framework. Teaching the Dimensions of Literacy can be used as a primary or supplementary text for pre-service and in-service elementary reading, literacy, and language arts methods courses. The user-friendly format makes this text particularly appealing as resource teachers will want to purchase and use independently of any university course. [read more]
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Pub Date: 2005
Publisher: Lawrence Erlbaum Assoc Inc
Pub Date: 2005
Publisher: Lawrence Erlbaum Assoc Inc
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Rita Hartung Cheng serves as the 16th president of Northern Arizona University. As a first-generation and non-traditional college graduate, Dr. Cheng firmly believes in making higher education accessible and affordable for all students. She has set forth a vision of excellence in education through student-centered teaching, a robust research environment and inclusive support services, focused on success measured through retention and graduation rates. Dr. Cheng also is part of the Arizona Board of Regents' Enterprise Executive Committee, comprised of the presidents of NAU, Arizona State University, the University of Arizona and ABOR as the executive leadership of the Arizona public university enterprise system responsible for driving achievement of statewide goals.At NAU, Dr. Cheng oversees an operating budget of more than $500 million and 4,600 faculty and staff. The university offers more than 200 undergraduate, graduate and professional degree programs to its 29,000 students.A practical approach to interpersonal relationships and institutional leadership traces its roots to Dr. Cheng's small-town upbringing in Wisconsin, where her father was a farmer and her mother a schoolteacher. An accountant by training, she leads by relying on values, analyzing data and inviting the input of stakeholders. She also emphasizes shared governance, transparency, communication, accountability and inclusiveness. Dr. Cheng supports a strong, academically focused athletics program, but also champions music, art, theater and other cultural and recreational activities that contribute to the vibrancy of campus. She also regards campus as an integral part of the local community.Dr. Cheng arrived at NAU in August 2014 from Southern Illinois University in Carbondale, where she served as chancellor for four years and was a professor of accounting. She previously spent 22 years in teaching and administrative roles at the University of Wisconsin-Milwaukee, including five years as provost and vice chancellor for academic affairs. A certified public accountant and certified government financial manager, Dr. Cheng is internationally recognized for her research in government and nonprofit accounting. Dr. Cheng earned her Ph.D. in management from Temple University's Fox School of Business and Management, an MBA degree from the University of Rhode Island and a bachelor of business administration degree with honors from Bishop's University in Quebec.
Dr. Cheng currently serves on a variety of local and national boards including:


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The outgoing public editor for the New York Times, wrote a final column Saturday that has already garnered comment from the paper's executive editor.
First thing's first, here's what Arthur Brisbane observed in "Success and Risk as The Times Transforms":
When The Times covers a national presidential campaign, I have found that the lead editors and reporters are disciplined about enforcing fairness and balance, and usually succeed in doing so. Across the paper's many departments, though, so many share a kind of political and cultural progressivism — for lack of a better term — that this worldview virtually bleeds through the fabric of The Times.
As a result, developments like the Occupy movement and gay marriage seem almost to erupt in The Times, overloved and undermanaged, more like causes than news subjects.
"[A] kind of political and cultural progressivism...virtually bleeds through the fabric of The Times."
Indeed it does.
Not surprisingly, executive editor Jill Abramson doesn't agree. Politico reported Saturday:
"In our newsroom we are always conscious that the way we view an issue in New York is not necessarily the way it is viewed in the rest of the country or world. I disagree with Mr. Brisbane's sweeping conclusions," Abramson told POLITICO Saturday night.
"I agree with another past public editor, Dan Okrent, and my predecessor as executive editor, Bill Keller, that in covering some social and cultural issues, the Times sometimes reflects its urban and cosmopolitan base," she continued. "But I also often quote, including in talks with Mr. Brisbane, another executive editor, Abe Rosenthal, who wanted to be remembered for keeping 'the paper straight.' That's essential."
I guess Abramson forgot that about a year ago, she practically admitted the Times' liberal slant.
Why should one expect consistency from an executive editor?


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Columbia River
Just about any place you find on TravelOregon.com can be added to your own Oregon Roadtrippers Account. Find out how.
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A Silvery Rush of Salmon
A huge rush of silvery salmon more than a million fish strong and fresh from the ocean are swimming into the Columbia River this summer. Who wouldn't like to catch one? For thousands of lucky anglers – with rods and reels in hand a…


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Taylor Necklace Birthday Party DIY Jewelry
The Taylor necklace is a perfect choice for all ages. Study Stainless steel chain. The pendant is surrounded by a series of twinkling stars that sparkle. Girls create 4 interchangeable charms.
CREATE & CONNECT DIY JEWELRY DESIGNER TEEN BIRTHDAY! All jewelry can easily be completed without help for ages 8 & up. (Adults must supervise the oven curing.) Everything you need is included, please see the bottom of this page for recommended extras.
Girl's create 4 interchangeable snap charms. This jewelry selection comes with three different options:
DIY Birthday Jewelry Kit Contents: Kits are packages individual in a cute take home box with goodies. Complete Directions are in each kit in simple form, with photos. Each kit is packaged with the jewelry, 6 trays of CC3 Jewelry Clay Colors. (There will be leftovers.) Clay Chopper tool, buffing power and crystal sparkles. (Ohhh Sparkles!) Also included is a chopping mat to protect your table, a Jewelry Coloring Book to work on when waiting for others to finish up or take home. Plus an organza zebra drawstring bag to hold the extra charms. (No goody bags needed!)
Girls will create the charms with the CMRT™ (Smart) method by chopping-mixing-rolling-twisting their clay mix to create one-of-a-kind color stone like charms. Curing pouches are included for curing the jewelry in your home oven. This party allows about 45 minutes of create time. Also included for Mom or Adult. Curing Bag(s) for oven and baking directions. Large more complete directions, 2 snaps and clay to practice with your daughter before the party!
OPTIONAL 1. Textures and Pigments can be added for extra creating. Another technique using stamps and pigment powders. You can also use stamps from home. Includes one set of 24 colors pigment powders and one set of stamps. For more fun with this - pick up some rubber initial stamps at the craft store before the party.
OPTIONAL 2. Add on our POP-ART PARTY™ package for more fun! While the jewelry is curing in your oven, girls will create additional POP-ART snap charms. Pop-Art add on includes 12 snap bases and glass baubles. 40 POP-ART prints to choose from. One jar of Bauble Bond™ to seal the art snaps. Allow 25 minutes to air cure. This add-on package for 4 guests will allow them to make 3 charms each. So total party they make 7 charms - one for each day of the week!
- An oven to cure the jewelry
- Oven-proof pan to set the curing bag(s) into.
- An oven thermometer to make sure oven is heating the same temperature as your digital reading.
- Wet wipes for in-between hand cleaning
- Table protection.
- If adding the texture and pigment package - head over to the craft store and pick some cute small initial stamps. Girls can add their initial to the jewelry
- YOUR CAMERA - because you are not going to want to miss this!
- Wet Wipes
- Table Protector
- Scissors or optional purchased perfect paper punch to share.
- Optional - you can print your own custom photos, or use our re-size feature to add custom photos, or logos to your party.
PRICES ARE PER GUEST, PLEASE ADD YOUR SELECTION(S) to your cart and increase the number to individual kits you need while viewing your cart.


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Simplicity 4062; ©1952; Misses' and Women's Bib Apron and Half Apron, Transfer for Applique Included: Colorful applique and embroidery in Mexican motif trim all views. Apron, Views 1 and 2, has shoulder straps and tie ends. Full gathered skirt joins a waistband. Rick-rack trims apron and matching mitt shaped pot holder. View 1: Sombrero shaped pockets trim skirt. View 3: The full gathered apron joins a waistband, has tie ends and contrasting patch pockets.
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Leader | 21 Jan 2011
For clients, apart from media agencies, there are at least 150 other companies in the marketplace that can offer an array of solutions -- web, tracking, search and so on. There are many stakeholders who approach clients -- ours and competition's. This is a challenge because it means marketing managers have more than their own agencies, to discuss communication problems today. We believe if we are able to understand digital domain well and start giving clients due recommendations, we can earn our respect back from where we are today.
R Gowthaman, aka G'Man, is on the Asia Pacific EXCO of Mindshare, leading the Mindshare business across India, Pakistan, Sri Lanka and Bangladesh. In this role, his focus is on transforming Mindshare from primarily being a media planning/ buying agency, to a provider of integrated marketing solutions, with capabilities and products in the marketing analytics, strategic marketing consultancy, content development, digital marketing, channel planning and buying for traditional channels like TV, print, etc., as well as emerging channels in experiential, retail, out-of-home, mobile, etc.
An alumnus from BITS, Pilani, G'Man has more than 20 years of experience in the Communication Channel Management Service, with experience across multiple categories from FMCG, Durables, Automobiles, Liquor, Tobacco, Financial services, Airlines and Banks. He had launched the Six Sigma/ Lean process improvement training for the employees in Mindshare Fulcrum – only unit in the industry to do so. He is also in the board of Media Research Users Council. He plays a key role in industry initiatives, improving measurement metrics, particularly of emerging media.
In conversation with Noor Fathima Warsia, G'Man shares Mindshares plans for 2011, the key focus areas, growing the talent pool in the industry, leveraging digital more efficiently, and more...
Q. Let us begin with how 2010 has been for Mindshare?
2010 has been a very good year for us for many reasons. It was the year when the new Mindshare philosophy came fully in place, which meant we completely moved away from General Managers to Client Leaders across 14 clusters. The discipline leads on business planning, digital, content, and for the first time, instead of just trading, we have moved into the exchange concept of tactical planning supremacy. That new thought process fell in place in 2010 in a good way. Two things happened because of that --- business grew, and for us the growth in business is only through additional value-added services because we have virtually clients across every category. And it is important to note that more than half of our business is from fee-based clients. Our growth is not going to come because the client is spending more.
Q. What is the fee-based and commission-based ratio for Mindshare?
65-70 per cent is fee-based clients for us. Hence, growth came predominantly from sources where we gave clients good analytical solutions, digital solutions, content solutions and so on. 2010 was also the year where we have won every single industry award there was -- we won Emvies, digital awards; Mindshare India won awards in the regional and global level. We managed something that would be very difficult to repeat. That way, it has been a good year -- we cannot complain.
The other thing that I was happy about was that we did not lose talent. We had some chinks in our armour, especially in the Southern market, in Chennai. Chennai was a market with 60 clients, long-tail clients in a way, and we could not service some of them, and lost them to our competitors. But we made up by winning new business over there, so net business wins was more than Rs 250 crores. If I add up in terms of overall billings, the incremental billing should be placed in the region of Rs 250-300 crores. And if I go by the figures, Mindshare should have billed Rs 3800 crores, as an AdEx share. As I said, we can't complain at all.
Q. And what plans for 2011?
For all practical purposes, the plan for 2011 is three-fold. We believe we have yet not become the absolute trusted advisors to clients. I would not say that each of the 14-client clusters we have, is doing a perfect job. Some of them are doing an excellent job, but there is still a lot to do to plug the gap. Our focus is to ensure that all the 14-client clusters have fires in all cylinders, in all forms. Just by growing each of our clusters, our estimation is that we should be able to grow by 20 per cent. Clearly our game plan is to delight the clients as much as we can, and ensure we provide full value-added services for as many client clusters as possible. That's the first part.
The second is how to move out of being just transactional, even within tactical planning, to thinking. We will be reaching 550 channels in the country and the long-tail is becoming longer for planners. In the last five years of a planner's life, for just a 1000-GRP plan, 1500 to 2000 spots are required. It's humanly not possible. When I was a planner, I could have made a plan with 350 spots. I could remember half the spots, I could construct the plan and have a view of the plan. This transactional time is being spent disproportionately, and we want to address this in a significant way. This can be done either through automation or finding a way in which the planner's life is made better by giving him the ability to control the impact of the plan in some form online, like managing the campaign in real time, giving him some software and tools that helps him to do half his job in an automated fashion. In short, to dislodge as much of time from the transactional side, as possible, to the thinking side.
Now, even if we managed that, the second stress is people. We don't have adequate talent in the market, and I personally believe that we are going around chasing our own tail. Some companies pay double the salary to people, without really knowing if it is worth it, and we see the same set of people changing agencies again and again. Our thought process on that is Mindshare alone, with a headcount of 500, can do something about where we draw new talent from. It could be from other streams of business such as marketing, broadcasters, IT companies or BPOs. We really want to bring in at least 10 per cent of talent from another industry into this stream of business.
Q. But they too can move between agencies like others in the industry today?
I agree. Within one or two years of time, some will go to another agency but that is fine. I need them today, so we will actively work on getting diverse talent in this industry. At a senior level, people should look at the industry from a job enrichment perspective. Right now, many from media agency background have gone into many other industries, clients, broadcasters – I think Fulcrum and Mindshare have significantly contributed to the entire ecosystem of procurement managers today. But none of them have gone from procurement to marketing and branding – the truth is that we have not created a talent stream that can think marketing. Whoever, leaves this industry goes to the other side to do the same job. So that is an area we want to address and bring in fresh talent.
The third area of focus is digital. As an industry, with due respect to clients and agencies – us and others - we have not cracked what has to be done in this space. This is for two reasons -- even before we said display, we had social, mobile and search in the picture. Even before we could think mobile, we are already getting into smart phones. Everyone wants to be in digital but they don't know what to do in digital.
For clients, apart from media agencies, there are at least 150 other companies in the marketplace that can offer an array of solutions -- web, tracking, search and so on. There are many stakeholders who approach clients -- ours and our competitors'. This is a challenge because it means marketing managers have more than their own agencies, to discuss communication problems with. We believe if we are able to understand the digital domain well and start giving clients due recommendations, we can earn our respect back.
Q. But how do you propose to plug that gap?
There are three to four things we can do. We are committed and we have actively pushed the agenda of acquiring web ratings. I also believe just IRS, NRS and TAM are not enough for this industry to push the agenda beyond the transactional media management. We might have to invest in category-specific, client-specific, product-specific, incremental, top-up research programmes to provide answers to some of these questions. In the digital space, we are working on creating a set of specialists, across display, search, social and mobile. Mindshare, at present, has roughly 50-65 people in the digital space. For 14 clusters, they are not enough - we should have at least 100 people in this space. Do we have 100 people in the marketplace? No. The option is to train people to get into the space and talk the digital language.
We have created our own digital day-outs, boot-camps and online digital learning programmes. Any employee can log on to the site and answer a set of questions. If he cannot find an answer, he has a mentor who can give the answers. He has to pass a test to be a digital planner - that online module is ready now.
Q. That's just for Mindshare?
It can be made available to GroupM, because it's the software that we have built. And there would two-three day outs, which we would do in the year, where we can invite clients to participate. Digital is a marketing channel and not a communication channel -- it's not going to replace the 100 GRP nor replace HT or TOI. Unless and until there is a complete client buy-in on the role, digital is going to play in the entire marketing scheme of things, which means that our team members here should talk the marketing language, he just can't go and say I will give you a media plan, then you have lost the plot.
Today, I ask people when it is easy to choose between Star and Zee, why can't they choose between Google and Yahoo. After a while, that part is understood but the challenge with the digital companies such as these is that they are more than just GRPs, impressions and clicks, since they can do more in the marketing space from a client's perspective. If that is not capitalised and captured, there is still a problem, which is why I hope at some point in time, the Client Leadership I will have is a bunch of marketers.
The client leadership team across 14 clusters are now getting trained to talk the marketing language. The people below are getting trained in the domain expertise. 2011 is very busy.
Q. You have been speaking on this move to marketing for over a year now, and one would assume that you have been successful with some clients at least...
Yes, that is right. But different clients have different ways of looking at agencies, and getting everyone on the same plane is not going to be easy. We are taking cluster by cluster for that. No one would have the bandwidth to do this for all 14 clusters. The core team, the Mindshare Executive Council that is, will focus on engaging with clients and making them understand our offering and the metric of measurement. Our objective is, when there is a marketing problem, clients should call us first. That is happening today, and I have no doubt that one day it would be true for all clients -- not only in Mindshare but in our competition as well -- but the trick is in sustaining it.
We are speaking of offering some very complex services that needs a certain kind of expertise. The core team understands that but the emphasis has to be on creating an adequate system, where more can do the same job. The client should be able to relate to, and appreciate the person, who is adding this value. Remember this is value-added, it is over and above the basic job that these media agency professionals are expected to do. So when I said trusted advisors, it was not about whether client trusts us or not. The relationships all of us have had with most of the clients are long enough to have built trust. But it's about training people and creating a strong second line, who can do an equally good job of delighting the client. And even after all this, if the client would call us, the creative agency or somebody else and then will take a considered view -- that's his business. But as long as we are there, I am fine. After that, it's about execution.
Q. Unlike other services, media service brands have to deal with procurement. When you have that kind of a relation on the one side, how difficult is it to be a partner on the other side?
From a media service brand perspective, the Client Service Leader, through his team, should be able to manage the procurement person on the client side and the marketing person as well. This Client Leader will have to manage both, and the agency and the multiple stakeholders - that's the future. If you look at our own structure, for large structures, you take Team Unilever, Team PepsiCo or Team ABG, the Client Leader will have one dedicated resource who addresses all procurement concerns and another team which addresses marketing. And it is her/his job to ensure that the procurement needs, the marketing needs and the research needs are matched. That's the need of this business. And that's the requirement for us to survive.
Q. In fact, Mindshare had lost some of its business to competition last year. Did the loss pinch at any point?
Every loss hurts. We are not arrogant to say it does not matter. There are things to learn, and we will not take any single business loss lightly. We will do everything to get it back. That's the way life is.
Q. So the advent of competition at some level has impacted the market.
Yes. I will go back to my point of bandwidth. It is all a question of how often the person, say in the Chennai office, can go to the same client to service them. Even if you go six times as against 12 you went the previous year, and somebody else says I can come all 12 times, you lost the business. This can be addressed only if the volume of transaction can be made better, and the time spent is more productive than just being transactional. I won't say the competition has impacted us or hurt us. Last year was the year of pitches -- we were probably the only ones who lived the year without losing any big businesses.
Q. Though Unilever decided to park its digital with Omnicom - did that hurt?
It did. For an agency that has put digital at the central scheme of things, that services digital for everybody else, it hurt. But we have taken it in our stride because it is a decision they have taken and we respect that.
Q. You mentioned about the talent merry-go-round in the industry? What are you doing as an industry entity to create a talent pool?
Sadly, nothing. That's probably because none of us have the time. I can't think of any other reason. From an industry viewpoint, we are unified. As a fraternity, we are close to each other on issues, but when it comes to talent we are awfully off the agenda. Primarily because when it comes to that, we poach from each other. In every other forum, we are all together, taking decisions for collective good. But in talent, we cannot -- there is such scarcity.
Q. But you could also do what HT and TOI did at one point when they signed the no-poach contract...
Strangely, our industry is too small for that. If you count, you won't have more than 2500 people at best.
Q. On another note, there was a time, GroupM was quick to shuffle its senior management. But now, it has been a while since something like that happened...
I don't think that is a question I can answer...
Q. ...But how come someone like you would not even consider options like we saw recently at Starcom Worldwide – what would be the next big thing for you then?
As I have been telling you already, there is much to do here. 2011 is going to be a very busy year for us!
Programming HeadRadio Mango


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Sandra Espinet's work has been highlighted in many interior design books and magazines. She owns and operates SQUARE ONE Interiors and Gallery.
Gold is a slightly nontraditional Christmas color that will really brighten up your home for the holidays.
Incorporate natural elements like seashells or pinecones into your holiday decor for a unique flair.
Sandra Espinet helped Holly Robinson Peete get her home ready for the holidays.
Small Christmas tree designs offer a festive way to decorate your dining table.
See Sandra Espinet's tips in action as she helps Holly Robinson Peete get her home holiday-ready.
See Sandra Espinet's tips in action as she helps Holly Robinson Peete get her home holiday-ready.
Get in the Holiday Spirit
The easiest way to start the Christmas mood is to play some music! Sound is important, and playing fun Christmas music is always jolly and fun. Turn on your CD player or iPod—your cable provider or satellite radio station may also have great seasonal options!
Celebrity Designer Shares Holiday Decorating Tips
Designer to the Stars Sandra Espinet shares how you can create a star-quality home for the holidays.
- by Trisha McBride Ferguson
International interior designer Sandra Espinet decorated Holly Robinson Peete's home for an episode of HGTV's Celebrity Holiday Homes. She worked with Peete to transform her California home from Tuscan to the ultimate tropical holiday destination.
Here are Sandra's top 10 tips for decorating your home with holiday style and flair:
- Take notice of department store windows and displays for great ideas. Stores like Macy's and Neiman Marcus, as well as local favorites, create amazing holiday themes and are very creative in their concepts. You can learn a lot about holiday décor from a little window-shopping!
- Try using nontraditional colors such as teal, brown and gold. It's fun and fresh. Make a ritual of lighting the Christmas tree each evening and showing off your new colors.
- Have fun wrapping your gifts with unique bows, raffia and ornaments like shells or pinecones. Add some sparkle to your gift by adding glued-on glitter or gold bows. Everyone remembers a fabulously wrapped gift and it shows you took the time and that you cared.
- If you have odd-shaped or asymmetrical gifts, try to find a box to put them in before wrapping so that you can make them look more finished.
- Hang fun and personal items from your tree. Not all decorations have to be store-bought. Handmade children's decorations or mementos from trips can all bring beauty to your tree.
- If you have little children or pets, try setting your tree inside of a large sleigh to raise it from the floor. This will keep it from falling over when the cat tries to jump on it!
- Don't forget the table! Try to extend the same theme and colors you used on your tree to your table—it will continue the flow and the mood. Create a small tree to decorate the center of the table or put additional tree ornaments on the table. You can also use leftover greens from your Christmas tree to make a few quick arrangements in simple bowls.
- Turn down the lights and get a fire roaring! Nothing says Christmas more than a fabulous fireplace completely decorated with stockings, holly, wreaths and candles. You can also use a grouping of candles to replace the "fireside" effect.
- Don't forget your front door. Hang a great-smelling live pine wreath and decorate it with a big bow and sleigh bells. It's the first thing everyone sees as they walk into your home, and it will set the mood.
- Stockings are a long-standing Christmas tradition. While there's no shortage of ready-made stockings available, try creating your own. To be unique, you can buy very plain ones, decorate and embellish them, and personalize one for each person in the family. Homemade stockings become instant family heirlooms.


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Daily 11/2:
Start this month off right and give your scrap space a complete cleaning. Put everything away, wipe down your tabletop, sweep or vacuum your floors, and take out your garbage for 150 points. Or, if your room is already clean take 75 points and then pick a problem spot to reorder for another 75 points. You must post before and after photos to get points.


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Hi, I'm looking to make a fairly basic logo for an event I'm doing - I don't have the budget to pay for someone to do it and besides it is in my head anyway - I also certainly cannot afford Photoshop!
Is there any kind of program that I can do a basic graphic logo for free?
Have you looked at GIMP?
Hi James,
Technobear's recommendation is great.
Another tool I can recommend is Inkscape. It's an Open Source vector program.
The other option is to ask around your friends/contacts for anyone who is interested in helping a mate. Bribe with beer/movie tickets/favour for a favour etc. You may find that the other person's skill can take your idea and make it happen really quickly. My brother-in-law is highly creative but lacks the skills I do. I'm forever doing favours for him taking his ideas and cranking out something quickly.
Thanks - I have decided to paint it myself, upload it and see what GIMP has to offer.
Using GIMP and Inkscape together would be like Photoshop and Illustrator - that would cover both vector and bitmap needs.


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Media analysts see upside for Ten Network following James Packer's surprise $250 million – 16 per cent – share raid.
■ Goldman Sachs
"We see this as an opportunistic acquisition. As a point of reference, TEN was trading at $1.475 at the close of trade on 26 August, the day TEN announced (1) its multi-channel strategy; and (2) its FY10 market update.
"The $1.50 price values TEN on EV/EBITDA multiples for FY11/FY12 of 7.2x/6.7x. As a point of reference our $2.05 price target values TEN on 8.5x FY12 EBITDA, almost two EBITDA multiple points higher than the $1.50 price."
"Interestingly, PBL sold 50 per cent of its media interests to CVC (tranche one) in October 2006 at 9.7x 1 year forward EBITDA. Stripping out PBL's investments in carsales.com and ninemsn, the transaction valued Nine Network and ACP at 9.2x 1 year forward EBITDA.
"TEN remains our #1 pick in domestic media."
■ Andrew Anagnostellis, Deutsche Bank:
"The purchase price is equivalent to a 9x FY11 EV/EBITDA multiple and is broadly in line with our valuation. The purchase marks the return of the Packer family to FTA television having sold the Nine network to private equity in October 2006. The Packer family's only other significant media exposure is a 51 per cent shareholding in Consolidated Media Holdings which has investments in pay television (25 per cent of Foxtel, 50 per cent of Fox Sports).
"Given his experience in TV, we expect Mr Packer to agitate for change at TEN to improve the earnings outlook, with TEN currently losing market share and facing a step up increase in the cost base whilst implementing a risky multichannel strategy.
"If the ratings position and cost outlook could be improved, there is significant operating leverage in the business in the current market environment. In our view this scenario is a more likely outcome than a full take-over which would require a significant premium to the $1.3b cost implied at the $1.50 share price."
■ Alice Bennett and Dominique D'Avrincourt, CBA:
"Stock could see some support after this move, however we still remain cautious on the fundamental near-term outlook for Ten from rising costs and the medium to longer-term impact as IPTV [internet TV] becomes more prevalent."
■ Fraser McLeish, Royal Bank Scotland:
"The more informed press commentary seems to be saying that it is turnaround – that Packer sees potential to improve the performance. So it's an investment with a view to improve Ten's performance rather than some sort of strategic consolidation-type play.
"That makes sense but it is hard to see. There is plenty of free-to-air TV assets available at the moment so it's not like it is an asset that is strategically in short supply.
"Ten's under-performing perhaps and has struggled over the last few years to match revenue share to ratings share, which is potentially a sales issue, but I'm not sure what Packer is going to do to improve that.
"The raid puts a floor under the price of about $1.50. Our valuation is $1.63 and I think the stock will trade in $1.50 to $1.60 range. I don't think you will get a big takeover premium come into the stock but it's not particularly expensive at $1.50."
■ Richard Eary, UBS
"Why Ten, why the price, why now, what are his intentions – these are things we need to get answered. Whether we will get answers is a different matter.
"As a consequence, does he want to increase his stake, not increase his stake? I don't know. Does he want to have a controlling interest in the same way [Kerry] Stokes has done with West Australian Newspaper Holdings with a smaller stake; is his intention to basically control the asset; has his view on TV dramatically changed in PBL Media?
"The stock has opened up and is already below the $1.50 range – so there's clearly going to be speculation as to [Packer's] interest, what's he going to do, how is his management style going to influence, can he get a board seat, what happens, does he team up with Bruce Gordon [of WIN Corp] or other major shareholders?
"We know Ten's revenue and ratings share is obviously the weakest out of the three [major commercial free-to-air broadcasters]. Clearly there is upside if they can actually deliver a strategy.
"There are lots of unknowns in the equation."
The Australian Financial Review


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|Comedy . Drama
The couples are loved-up and looking forward to Jenny's big weekend away but things don't go to plan. There's the issue of Jenny being broke and the bigger issue that she hasn't told the girls. Bec worries about the Matt and Doug dynamic in the confined spaces of a holiday house. Frances' going away plans are snagged before she's even left when Jasmine is nearly arrested. Sophie wants to celebrate becoming a doctor and enjoy her last days of freedom before the grown-up medical world descends. Meanwhile, the Gross's first weekend alone in a long time goes from bad to worse with the arrival of Jasmine, then Bridget and Wes and finally, Nana Dot.
|Episode Title:
|Grape Expectations
|2012-07-3 at 08:30 pm