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Act 1
- Olie Polie: (jumps on the trampoline) Come on, Billy! Play with me! Play WITH ME! PLAY WITH ME!!
- Kirby (The Brave Little Toaster): Olie, get off of trampoline! You will hurt yourself somebody!
- Olie Polie: Whoa! (stops) Ta-da!
- Kirby (The Brave Little Toaster): You know, that's why a trampoline, Billy!
- Billy Bevel: Just like she's hurting me! Can't I relax out here without anybody disturbing me?!
- Olie Polie: I'm not gonna stop jumping on you, Billy! Until you say you'll play with me! (gets sucked into trampoline)
Act 2
- Jafar: Iago vanished! Come on, Iago, quit fooling around. Hey, Iago! Where are you? Iago! Hey, Iago!
Act 3
- Vector: I got a wiggly in my straight button! Get it out! GET IT OUT!
- Knuckles: Just pop his out, Vector! Pop her!
- Vector: (he pops, causing her to crocodile over the land and a mud puddle)
Act 4
- Claire Redfield: You know what? I changed my mind. I'm gonna find someone else to play with!
Act 5
- Tuff: Um, Vulcan Raven, since Kirby is on Tiff's head and you on Kirby's head, I was just wondering if you would let me be on your head.
- Vulcan Raven: No way, Tuff! I've had enough of having others on my head! I had our mother on my head, I had Meta Knight on my head, I had Kirby on my head.
- Kirby: And you really had a big problem with that true!
- Vulcan Raven: We'll talk about that later, Kirby! (to Tuff) Anyway, I just had enough of everyone else trying to get on my head, and the last thing I needed is a wresting on my head!
- Tuff: But we'd look much taller that way! Oh, please, let me be on your head just this one time! Pretty please with a cherry on top?
- Vulcan Raven: NO!
- Tuff: Aww!
- Tiff: Gee, Tuff, that was selfish of you to not let one of your own best friends be on top of your head!
Act 6
- James Bond: For the final time, I've had enough of having others on my head! Now, stop calling me names and stand still! I almost got the window open!
Act 7
- Ada Wong: Great show, huh, guys?
- Leon Kennedy: Yeah, we will enjoy it more if you would just get off my head!
- Ada Wong: Leon, old pal...
Act 8
- Kenneth Baker: I'm telling on you for yelling at me and calling me names! (crying)
Act 9
- Kirby (The Brave Little Toaster): Blanket, please don't tell on me! I'm sorry, OK? I take back everything I said about you! I'm sorry!
Act 10
- Solid Snake: Apology accepted. And I'm sorry for making complaints about someone being on my head. Of course, you have been supporting me on your head without complaining, so I shouldn't be complaining about you doin' the same to me when we're watching TV.
- Mei Ling: Thank you, Snake, and I'll always be there to support you on my head when we need to reach for high things or sneak into places where we're not allowed in.
- Solid Snake: Good, I don't want you to act the same way Colonel acted with me when I sat on her head one time.
- Mei Ling: Don't worry, Snake, I won't be like that.
Act 11
- Olie Polie: (cries) Waaaaahahahahaaaaa!!!
- Cassim (Aladdin: And the King of Theives): (to Billy, while grumbles by yourself) Cry, cry, weep, wail and sob! It's disgusting!
- Cody (The Rescuers: Down Under): Cassim! Stop acting like Kirby from The Brave Little Toaster!
Act 12
- Toaster: Oh, aren't you a nice, cute little Blanky? You are! Come over here!
- Blanky: You kwno, it's a good thing that belchie used his embrassement gun on Toaster to stop her from trying to make a household appliances.


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Re: RE: Johann Kutscher m. Henrerietta Kraus
In reply to:
RE: Johann Kutscher m. Henrerietta Kraus
Sharon Thurm 8/30/01
I made and error in my posting. My mother is the granddaughter of Martin Wilhem Kutscher, I am the great-granddaughter.I would very much like to hear from others of Kutscher descendent. Other children of Johann and Henerietta were Richard John, Moritz, Henrietta(m. Adolf Vogel), Emma(m. John Jungklaus), Lena(m. Leo Saupe), Ida(m. Ernst Hemman), and Lydia Kutscher.To make the history even more complicated.My husband's grandfather a few years after Johanna died married his sister-in-law Anna Margaretha (Jungklaus)(Thurm)Arnsburg.So Anna was then the third time married. After Gerhart Thurm died she married Robert Fritsche who was her fourth husband.She died Sept.8,1944.I feel she must have been a wonderful woman to have taken on a newborn her own three children from her marriage to Herman Frederick Thurm and later the other nine sons of Gerhart and Johanna Thurm when she married Gerhart.I would like to know a lot more about her too, as she played such an important part in the Thurm family and that there may be a connection between her and Emma Kutscher's husband.Please help if youcan.

subset: commoncrawl


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Girasol Woven Wrap Rainbow Diamondweave | Parrot Cay
$ 112.00
$ 150.00
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We are big fans of the Caribbean. Honestly, who isn't? If everyday could be sprinkled with beautiful beaches, azul waters and fantastic sunsets (and sunrises), wouldn't there be a bit more joy in your smile?
In designing Parrot Cay, we sought to capture that moment. You, bikini on and babies in tow (or not) and your lover at your side, standing on the beach digging your toes in. You, tasting the fresh, salty spray as the waves roll in. You, watching the sun slip down slowly past the horizon leaving behind flashes of brilliant color. You, PiÃ'a Colada in hand, as the cool sea breeze tangles your hair.
Parrot Cay ~ Freedom. Beauty. Peace. Serenity. Love.
We invite you to Wrap this Rainbow on!
These wraps can be machine washed up to 140 degrees F.


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I did muse about starting a wordpress blog but haven't yet made the leap. In the meantime if you are interested you will find me at www.welshhillsagain.blogspot.com
Hello world!
I have tried and failed to run a blog based garden journal before. I am not too bad at doing a paper one but web based journals have the advantage of photos. Will I crack it this time?


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We believe we can create a different world if we change the beliefs that give rise to attitudes and behavior. Thus, a world of peace, love and harmony is possible. We propose to work from the awareness that we are all one and we do it in cooperation with other movements with similar mission as the Council for Peace of the Argentine Republic and Humanity Team.
Currently all work is voluntary and the members of the CC contribute their energy, time, money and talents selflessly. To learn more, visit www.equipodelahumanidad.com.ar
Lic. Ciro Gabriel Avruj
Av. Cabildo 2720 - 9B
Buenos Aires
+54 11 4546 2678


text:
Wood Group Mustang has signed a memorandum of understanding with Century 3, a Shanghai, China-based engineering, construction and construction management company, to collaborate on sourcing, bidding for and executing projects. The agreement provides Wood Group Mustang with a path to support capital projects for refining, chemical and industrial businesses being developed in China by key clients and for Chinese businesses expanding into the US or Canada.
Under the agreement, Century 3 will work exclusively with Wood Group Mustang for specific clients. Century 3 will provide its 800 project and construction management personnel in 10 locations across China, experienced leadership and extensive licenses, including the Class 1 Engineering License, for the downstream sector.
Wood Group Mustang
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Copyright 1973-2016. Scandinavian Oil-Gas Online. ISSN 1500-709X.
Tel: +47 22 44 72 70, Fax: +47 22 44 72 87


text:
Find the Dementia Care You Need from Helping Hands
At Helping Hands, we have provided dementia care for our customers for 25 years. During this time we've developed a real understanding of the needs of people affected by the condition.
Our highly-trained dementia carers know all about the different types and stages of the condition, and they're experienced in helping people and their families cope with the challenges that caring for someone with dementia brings about on a daily basis.
We are absolutely determined to help people living with dementia – caring for people in their own homes is our aim.
There is always so much to learn about when providing dementia care. So, we continue to train our dementia carers and work closely with organisations, such as Dementia UK to develop our training programmes, enabling us to better provide help for our customers, as well as on-going support for carers.
Helping Hands Person Centred Dementia Care
Did you know?
Helping Hands has well over two decades' experience of supporting customers with dementia; in fact over 50% of our elderly customers have dementia to some degree.
Coming to terms with this illness is hard for both those affected by it and their loved ones. Calling on support for a loved one is one of the toughest decisions you'll find yourself faced with in life. Many find the idea of inviting someone new into the home very worrying.
That's why we believe in providing our dementia support services through the entire process. Our friendly team of dementia carers will talk you through all elements of our person centred care services.
When we provide dementia home care, we see our customers for what they are – people with emotions, feelings, likes and dislikes. Each person is different. And therefore there's no one way of providing help and support.
Our carers are enthusiastic and committed to caring for someone with dementia, helping them to live comfortably within the environment they're most familiar with – their own homes.
That's because we recognise that the homes of our customers aren't just buildings. They're treasure troves, hosting decades' worth of cherished memories. And when caring for someone with dementia, this continuity and consistency is absolutely vital.
Why Choose Our Dementia Carers?
There are many different types of this illness – over a hundred in fact. In more than 20 years, we've provided live-in support for people affected by Alzheimer's, Frontal Temporal (also known as Picks), Lewy Body, Vascular, and many more.
Before joining the team at Helping Hands, each of our carers goes through a rigorous training programme. They go through training at our Centre of Excellence, as well as a program developed alongside Dementia UK. It's here they learn to deal with the challenges of caring for someone with dementia.
Our team of carers have contact with our Dementia experts. We also encourage carers and our customers' families to call the Helping Hands helpline if they have any questions whatsoever.
Dementia Home Care Services
With our domiciliary care services, we can help with daily household tasks, like preparing meals, cleaning and running errands, as well as help with medication. However, as well as providing nursing-led dementia care for our customers, our friendly carers also provide fulltime companionship. They love nothing more than to play a board game, chat over a cup of tea, or go for a stroll in the park with the people they look after.
It's this warm people-centric approach that we've become known for.
Unlike many home care agencies, our carers will provide dementia care in the home for a number of weeks, before taking a break. This allows them to bond and build up a relationship with the people they're looking after.
Some of our dementia carers have worked with their customers for years. And if a carer happens to fall ill, or needs to take a break, we will ensure that there's always another qualified professional to step in to temporarily take their place. This way you can rest assured that your loved ones will never be left unsupported.
Dementia Action Alliance
Helping Hands is pleased to have a working plan with Dementia Action Alliance, which is made up of over 700 organisations committed to transforming the quality of life of people living with the condition in the UK, as well as the millions of people who care for them.
If you're considering dementia live-in care, you can rely on our carers to always deliver their support always to the highest possible standards.
Dementia Champions
We have a team of fully qualified dementia specialists have all successfully completed a four day dementia champions course in association with the University of Worcester's Association for Dementia Studies (ADS) development programme, designed for leadership and experts in dementia. The course encourages a person centred approach to improve and enhance the experience of the person with dementia, their supporters and carers whilst they are in a phase of ill health.
This course increases knowledge and understanding of dementia within staff groups, and exploration of how to meet the needs of people with dementia who are also in ill health. This empowers our staff to work with colleagues and carers to support best use of resources, and strategic focus around the challenges and opportunities of providing dignity for customers with dementia.
Led by Tiffany Smith, our dementia specialist, we now have a team of Dementia Champions who can help our managers, carers, customers and their families to help people living with dementia to stay at home.
Who We've Provided Dementia Care At Home For
Peggy has received dementia support from Helping Hands for more than two years, having been diagnosed with Alzheimer's. Initially Peggy's daughter, Sarah, stepped up to provide her support. However, after a couple of days staying with her mother, Sarah realised that her mother required a greater level of dementia home care.
They discussed a variety of options together. Peggy, who'd lived in her home for 22 happy years – 19 spent with her husband before he sadly passed away – wanted to stay at home to receive her care. Sarah also wanted her mother to remain in an environment where she could do all the things she loved most – from walking her dog, to spending time with her friends.
Helping Hands carer Janet came in to provide dementia care at home for Peggy. It didn't take long for Janet to establish a routine and strategy for Peggy. The two have established a good friendship, regularly spending time looking through Peggy's family photo albums, and bonding over their mutual love of gardening.
The Next Steps For Help With Dementia Care
Our team of dementia carers are always on hand to give more information and advice on our dementia support services. Contact us today to find out more.
Dementia Personality of the Year
Helping Hands' Dementia care specialist and lead trainer at our Centre of Excellence, Jayne Vale, was named Dementia Care Personality of the Year at the National Dementia Care Awards. This annual event is held as part of the National Dementia Congress, and recognises the hard work and commitment of the best people in the care industry.


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Comforting and soothing composition in pastel. Expressing compassion and thoughtfulness. A funeral spray arranged from a garden of exquisite and sweet flowers like lilies, pink roses and peonies.
(Delivery fee from 99 kr)
To ensure that the flowers for the funeral, we need the order at least three working days before the desired delivery date. Wanted ribbon it can be order before.
The flowers are delivered generally at least 1 hour for the specified time on the order.
The products created by local florists and deviations may occur depending on seasonal and local offerings.


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About Us
Doing What Matters- Central Regional Consortium DSN's and Community Colleges
Who We Are
The Central/Mother Lode Regional Consortium is a collaboration of community college faculty and staff and regional workforce and economic development organizations that serve the Central and Mother Lode region. The CRC supports regional economic growth by facilitating development and growth of college training and educational programs to meet the needs of regional businesses and industries.
The CRC works with the region's Deputy Sector Navigators to convene advisory groups in each of the region's primary industry sectors; provides outreach and partnership support to the community colleges; facilitates the endorsement of new credit Career Technical Education programs; and serves as a connection between local colleges and business.
CRC Stakeholder Survey
CRC Mission and Mission Statement
The Central/Mother Lode Regional Consortium is the premier regional collaborative that supports education and training to develop a skilled workforce in the Central/Mother Lode Region.
The CRC facilitates and supports regional initiatives for its member colleges and key stakeholders. Through professional development, curriculum development, and collaborative communication and implementation, we collectively provide education and training to create a highly skilled workforce. The Consortium enhances workforce development in priority industry sectors by facilitating discussions and providing leadership.
CRC Governance
CRC Colleges
- Bakersfield College
- Cerro Coso Community College
- Clovis Community College
- College of the Sequoias
- Columbia College
- Fresno City College
- Merced College
- Modesto Junior College
- Porterville College
- Reedley College
- San Joaquin Delta Community College
- Taft College
- West Hills College, Coalinga
- West Hills College, Lemoore
CRC Strategic Plan
CRC Governance Structure
CRC 2016- 2017 Meeting Dates
Upcoming CRC Meetings and Events
Steering Committee Meetings:
- June 6 – 8, 2016, CRC Annual Planning Conference, Monterey Marriott
- August 3, 2016, 9:00 am – 2:00 pm, Clovis Community College- Herndon Campus
- September 26, 2016, 4:00 pm – 8:00 pm, Omni Ranch Las Palma, Rancho Mirage, (Pre-CCCAOE)
- November 17, 2016, 9:00 am – 2:00 pm, Modesto Junior College
- February 9, 2017, 9:00 am – 2:00 pm, Columbia College, Sonora Date
- TBD, 4:00 pm – 8:00 pm, Pre-Spring CCCAOE
- June 12-14, 2017, CRC Annual Planning Conference, Monterey, CA
Additional Meetings/CEOs and Steering Committee:
- Date TBD, CVHEC Fall Board Meeting, CVHEC Spring Board Meeting
Standing Steering Committee Conference Calls (as needed):
- 2nd Monday of the Month, 9:30 am


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Ecophane beauty & radiance hair and nails 318g
SKU 7356177 Ecophane beauty & radiance hair and nails 318 g
Ecophane beauty & radiance nails and hair is a dietary supplement powder intended to take care of your nails and your hair. Stated people wishing to fortify and strengthen their fingernails and their hair.
Indeed, this food supplement nourishes nails and hair weakened by all kinds of manipulations like the laying of gel or use of hair dryer.
Ecophane is a seasonal parish priest who will give shine your nails and your hair thanks to its formula with the powerful assets necessary for nails and hair like vitamins and acids-amino.
Thus, the growth of your nails and your hair are favoured. They found all their brilliance.
operating Ecophane beauty & radiance nails and hair tips:
Take 3 doses non compacted per day for 3 months.
The contents of 3 doses in a glass and add water. stir until complete dissolution of the powder. Can also be mixed in yogurt.
do not exceed the recommended daily intake.
This dietary supplement does not replace a varied and balanced diet.
Keep out of reach of young children.
A store in a cool and dry.


text:
As the Blackboard site is not always available, course materials will be provided here.
Philosophical Logic
Mondays & Wednesdays, 10:00 a.m. to 10:50 p.m.
Room McCosh 2
To download an information sheet in pdf format click here.
The text will be J. Burgess, Philosophical Logic. To download textbook errata go here.
To download textbook course problems in pdf format click here.
Please e-mail the instructor John P. Burgess by clicking here.
Last modified 29 JAN 16.


text:
Free Gift Packaging
- Signature blue gift box
- Stylish silver ribbon
- Personal gift message
Heart Charm Bracelet in Sterling Silver
Item# 18673871
Great style day or night, polished sterling silver heart charms suspend from this 7-inch link chain bracelet with a foldover clasp.
Typographic errors are subject to correction. Merchandise enlarged to show detail and may not always be exactly as pictured. Promotions, prices, styles and availability may vary by store and online.


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These are the rules:
1.The nominated is allowed to put the picture on their blogs. The image above is updated by Songy.
2.Link to the person who awarded you.
3.Nominate seven other people and link to them.
4.Leave a message on those people's blog to make them aware that they're nominated.
This is really hard because I really enjoy reading so many different blogs becuase they each have something unique and different.
Here are my nominees:
1. Fashion Chalet
filled with great personal style and sweet , cute & inspiration collages
2. Couture Carrie
fun, very informatives with trends & style, like a girls fashion land
3. Sunniva from Style-Spot
It is fun, great writing, filled with stylist people & stylish information from all expects. Spots great style :)
4. Susanna-Cole
Great writing with lot of invested emotions, inspirational topic and great pictorials
5. Hand It Over
stylish outfits with great thrifting additions
6. Dapper Kid
it is fun, great & inspirational pictures including arts, current music playing with a glace of style.
7. Ashleigh
great style, so effortless and chic outfits,
impromptu photoshot after church--enjoying the new church building and snapping away. Today, am just so tired and lazy, so am just going to seat in bed and watch anything on TV and catch up on my international calls.
Hope you guys enjoy the blogs as much I do. hope you weekend was fab and stylish too!!!


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Unblockable creatures are useful cards in aggressive decks. As the ability pretty much shows by itself, unblockable creature can't be blocked.
Although unblockable creatures usually are weak, they can be effective when you have tough defenders to back you up. Just keep on attacking with the unblockable guy and don't let your opponents attack when you have your walls. Since an unblockable creature can't be blocked, trample is useless on it, but with lifelink it very useful. Jhessian Infiltrator is a very good unblockable card.


text:
Pinball /
As children we're almost always prepared to look behind the doors
we're told not to, we knowingly step outside the boundaries we're given.
We're overcome by our burning curiosity to learn about the world we're
in and to possess the spaces that we inhabit. It's far more than simple
childish curiosity though it's an active participation in our present, a
way of possessing the past and a means of writing ourselves into our
Perhaps that's why most look back on their childhoods with fondness – a time when we're still engaged with our surroundings with an eagerness that we lose as we age. As we grow older we're pressured to stop creating our own interpretations of where we live, becoming swamped in the demands of the everyday - the need to make a living, the need to be on time, the need to fit-in. Quickly it becomes easier to default to the images and imaginings that are presented to us rather than seeking out our own. Essentially we lose the ability to explore.
But its remarkable what can be found in even familiar places by just staying interested. Every town holds numerous secrets within its public space, but behind the private doors of the people that live there there's an infinite world of variety. While the abandoned hospital, the public sewers or the locked church tower may be conceivably accessible, it may seem impossible to get access to the personal secrets of a town's citizens. Although sometimes all one needs do is ask.
In the attic of one house in Sittard-Geleen is hidden one of the greatest collections of pinball machines in the Netherlands. Made almost exclusively of games from the pinball manufacturer Williams' the collection represents some of the greatest machines ever created, extending the worlds and experiences of some of the most popular films and stories through a medium that today seems anachronous but nonetheless still has the power to hypnotise.
Founded in 1943 the Williams Manufacturing Company began by making fortune teller machines for the funfair market. However, keen to diversify the owner Harry Williams re-tooled a series of existing pinball machines adding a series of additional game features, even inventing the pinball tilt feature in the process. By the 1960s Williams had become one of the leading players in the electromechanical gaming world releasing tables such as Beat Time, Smart Set and Space Mission that defined pinball's golden age.
However, it was in combining traditional pinball with the emergent videogames market that the company found their greatest success and captured the life-long imagination of one Sittard-Geleen based collector. By using the flipper buttons as controllers for secondary games played off a screen to the traditional mechanical pinball table Williams created an entirely new format for gaming. Extending the universes of Indiana Jones, The Arabian Nights and the Adams Family saw Williams machines hold their own against their screen based rivals well into the 1990s.
These tables housed somewhere in the city now represent a moment in gaming history preserved through the passion of one collector in what is perhaps an unlikely place. But more than that they demonstrate the possibility of always being able to find something novel and interesting in a city, no matter how familiar one may feel with it, simply by remaining interested in exploring more of where one lives. Even if sometimes that means getting to know more about the people than just the built environment.


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I was thinking about putting 2 winter tyres on my car but can I leave them on all year?
Hi, I was thinking about putting 2 winter tyres on my car but I'm not sure if I can leave them on all year.
Asked on 03/12/2009 by Guest 728
You still have 5000 characters Answer this question
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Yes, but they will wear more quickly as in the summer because it is warmer and the rubber is softer.
|4 Dec 17:26
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Watch anime online, stream anime episodes online for free.Watch Fullmetal Alchemist Episode 14 English version online and free episodes. Anime Episode guide, Chapter Fullmetal Alchemist Episode 14 English dubbedDestruction's Right Hand Civil unrest has broken out in the town of Lior with Envy using his shape-shifting powers to disguise himself as Cornello. Ed and Al find Marcoh and learn about the usage of the Philosopher's Stone in the Ishbal rebellion before Marcoh went AWOL. Basque Gran, who was tailing Ed and Al, enters with soldiers, confiscates Marcoh's information on the Philosopher's Stone, and arrests Marcoh, leaving Ed and Al behind. However, "Scar" appears and kills Gran before turning his attention to Marcoh whom the Elric brothers save.


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Clara Zetkin: Letters and Writings (Revolutionary History) by Clara Zetkin
English | 2016 | ISBN: 0850367204 | 400 pages | PDF | 34,5 MB
English | 2016 | ISBN: 0850367204 | 400 pages | PDF | 34,5 MB
Clara Zetkin (1857-1933) was an active member of the left wing of the German Social-Democratic Party before the First World War, and thereafter a leading figure in the German Communist Party, and the Communist International. This book presents mainly newly-translated material and academic essays. It will help to affirm her place amongst the leading revolutionary Marxists of the twentieth century. Almost all of the contents will be entirely new to English-language readers. The contents includes Writings on the Socialist Women's Movement, Critical perspectives on Social Democracy, Guidelines for the Communist Women's Movement, Letters to Lenin, and to the Communist Party of the Soviet Union, A Speech to the Executive Committee of the Communist International, and Her Opening Speech to the Reichstag, in 1932, and much else besides.
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- Sybil Johnson
- 1 years ago
- Views:
1 COMMUNICATING WATER CONSERVATION: HOW CAN THE PUBLIC BE ENGAGED? DAVID HOWARTH Acting Head and SARAH BUTLER Marketing & Information Adviser National Water Demand Management Centre, Environment Agency of England and Wales Guildbourne House, Chatsworth Road, Worthing BN11 1LD, United Kingdom Key words: water conservation, communication, public participation Abstract In 2001 the Environment Agency and Thames Water completed a collaborative research project The Effectiveness of Marketing Campaigns in Achieving Water Efficiency Savings. The project attempted to assess the effectiveness of a water efficiency campaign in a residential area of 8000 properties. The results showed that the campaign had no significant effect on water demand both at the individual property level and the total flow into the area. Responses to direct questions about the campaign indicated that at most 5% had noticed it despite the fact that 25% claimed to read the local newspaper and listen to the local radio station used for the campaign, and the fact that a leaflet was sent to all households. The market research provided some clues as to why the customer response to this campaign was so disappointing, principally because the public regard water as low priority compared to other environmental issues. Other research is reviewed that provide additional reasons for the unwillingness of the public to engage on this issue. The paper reviews success stories from Phoenix, Arizona and Singapore and identifies the main learning points from these programs. Article 14 of the Water Framework Directive calls for active involvement in water policy. An assessment is made of what this might mean for public participation in water conservation programs. 1. Communication principles The aim of any water conservation communication strategy will be to move a proportion of water users from a position of wasting water to one of using it efficiently. This can be thought of as consisting of the following approach, commonly adopted in commercial sector marketing: 1. Ignorance of the need to reduce water use 2. Awareness of the need to reduce water use 3. Interest in reducing water use 4. Desire to take action to reduce water use 5. Action to reduce water use At the start of any communication program the majority of individuals will be unaware of a real need to reduce water use. Some people will move through the stages quickly while others will take months or even years. Also, individuals will be already at different stages of engagement; those already at interest or desire will not need much encouragement to move to action. Others will need a lot of persuading to move out of the ignorance stage. The following is an example of applying this model to household customers using a series of messages:
2 Table 1 Commercial marketing theory applied to water conservation 1 Why we need to stop wasting water: Water is not a free commodity Increasingly costly to provide Over abstracted sites resulting in environmental damage Demand cannot keep on rising Climate change We have less water available per head of population than many African and Middle Eastern countries Awareness 2 We need to pull together Household consumption accounts for 38% of water used, up to 25% of this is unnecessary Water companies have made a lot of progress in reducing leakage Government has introduced new Water regulations to limit the water use of appliances We need to protect the environment Interest 3 Dispelling the myths Reservoirs and desalination are unlikely to offer the best solution, environmentally or economically It is possible to reduce demand for low inconvenience/cost Individual actions do make a difference Desire 4 Damage to our natural environment The damage to the countryside and wildlife that water shortages and inappropriate resource development would bring 5 What you can do to help Turn tap off while brushing teeth Buy an efficient clothes washer Don t shower for longer than 5 minutes No need to water your lawn, even in droughts By following these simple actions you will reduce your water use (and impact upon the environment) by around 20% 2. The effectiveness of marketing campaigns in achieving water efficiency savings Action Water conservation programs have been commonplace in the United States for at least twenty years and more recently in Australia, Denmark, New Zealand, Canada, Germany and Spain. Despite often large sums of money being spent on programs there has been surprisingly little evaluation of program effectiveness, particularly of marketing campaigns to effect behavioural change. In England and Wales the development has been the other way around: the economic regulator, Ofwat will not agree to funding significant water conservation programs unless the predicted savings can be supported by robust data gathered from pilot studies. As a result a number of such studies have taken place in England and Wales, including a project jointly funded by the Environment Agency and Thames Water in 2001 to assess The Effectiveness of Marketing Campaigns in achieving water efficiency savings. 2.1 Project objective and design The objective of the project was to determine the effectiveness of promotional campaigns on water-use attitudes and behaviour. In Spring 2001 the area of Tilehurst, Reading was targeted by an intensive program involving (local) radio advertising, (local) newspaper advertising, bus stop posters and direct mail. The area of Blunsdon, Swindon acted as a control. Both areas consisted of around 8,000 households each and socioeconomically and demographically they were similar.
3 2.2 The Program In May and June 2001 the residents of Tilehurst were subjected to the water conservation program. In detail the program consisted of: Radio advertising: a radio broadcast explaining the need to save water and how you can make a difference was broadcast 132 times over 4 weeks. Newspapers: weekly advertisements in the Friday edition of the Reading Evening Post for four weeks. Bust stop posters: 21 posters were displayed at bust stops along a main traffic route in Tilehurst. Direct mail: 8096 leaflets were posted to the residents of Tilehurst, explaining the why and how of saving water. As a control area, there was no program in Blunsdon. 2.3 Evaluation methods Approximately one month later a leaflet was mailed to Tilehurst and Blunsdon offering customers the choice of one of four water saving free gifts: water storing crystals (for hanging baskets), a spray insert for the kitchen tap, a toilet cistern displacement device or a sponge for car washing (to be used in place of the hose). The following methods were then used to assess the effectiveness of the campaign: Meter readings from individual properties (1704 in Tilehurst, 1076 in Blunsdon). Total water demand into the two areas. Applications for free water meters (it might be expected that the applications would rise with increased awareness). Response to the offer of water saving devices. Market research (face to face interviews) repeated at different stages throughout the program. 2.4 Results Direct measurement For the total demand measurement, although the leakage was removed from the calculation by subtracting the minimum night flow this approach proved problematical and unreliable. Water usage is very variable and relatively small changes in water use are likely to be below the level of resolution achievable. Similarly, analysis of the meter readings from the metered properties in each area did not demonstrate that the program had any effect on water usage Applications for free meters Metering is not compulsory in England and Wales, but any customer that desires a meter is entitled to have one installed, free of charge, by the water company. There was no noticeable increase in the rate of application (in either study area), during the July-August period of the program and free offer Response to the free offer For the free offer there was a 10% response rate from Tilehurst and an 11% response rate from Blunsdon, suggesting that the awareness raising (newspapers, radio, bus stop posters, direct mail) had no influence on people s interest in water saving devices, although it did raise awareness of the program to 15-20%. 10% of residents accepted a free gift and a further 22% remembered it but did not respond. The most popular free gift was the sponge, chosen in preference to the more specifically water saving devices.
4 2.4.4 Awareness of the program Responses to direct questions about the program indicated that at most only 5% had noticed it. Although awareness rose from 10% to 25% at the height of the program, the 5% increase is based on the difference in response between Tilehurst and the control area, Blunsdon. This was despite around a quarter of Tilehurst residents claiming to read the local newspaper and listen to the local radio station in addition to a leaflet being sent to all households. The leaflet mailed directly to the home was remembered by 17% of respondents, the bus stop posters by just one of the 419 people interviewed Market research Water was not seen as an important environmental issue compared to energy, pollution, transport and recycling. Knowledge of water saving increased in both areas, particularly after the free offer leaflets had been received. The proportion of people who said that they were always looking for ways to cut down on water use in the house and/or garden was the most popular response (from a list of four) in both areas and throughout the program. However, the next strongest option chosen was I m not that interested on cutting down on water use... Most customers felt that they were using about the same amount of water as they did before the program. Across the two areas, and different stages between 14 and 28% thought they were using less than a year ago and 2 to 10%, more. 2.5 Project conclusions A one-month highly targeted and multi-faceted program to promote water conservation, at a cost of 73,000 reached at most just 5% of the target area s household customers. Flow measurements indicated that the campaign had no significant effect on water demand both at the individual property level and the total flow into Tilehurst. There was discernible increase in applications for free meters. There was a small improvement in people s attitude to saving water but that was not matched by actions there being no statistically significant evidence of any change in behaviour. With reference back to the communication principles, the program removed some of the ignorance of the need to reduce water use and there was evidence that it raised awareness. However, it failed to stimulate real interest in reducing water use and consequently there was no desire or action to do so. Hence there was no environmental benefit. 3. Other relevant research 3.1 Environment Agency 1998 In 1998, the Environment Agency, in devising its own water conservation communication strategy held a series of five focus groups on water resources and conservation. Some of the main findings of this research are as follows: Water resources were very low on a list of environmental priorities, below air pollution, climate change, waste disposal, deforestation, water pollution. A belief that there is no shortage of water in the UK as a whole. Restrictions in supply were seen entirely in terms of inadequate capture, storage and supply and the fault of the water companies for not investing. If water resources are a major problem, the Government should be giving it a higher profile, taking a stronger line with water companies and legislating to make meters compulsory as they haven t done these it cannot be such a problem. A belief that all consumer savings are minimal compared to wastage from leaks and burst water mains and large volumes abstracted by industry.
5 Resentment towards water companies making profits why should I help them? 3.2 Department of the Environment, Food and Rural Affairs 2002 The Government s Department for Environment, Food and Rural Affairs (Defra) conducted qualitative research The public perspective on sustainable development in 2002 as part of a consultation process in its preparation of a sustainable development strategy. Eight community issues groups were conducted with members of the public in both rural and urban areas. Although the priority issues (Food production, climate change, reducing waste, the rural economy) did not specifically include water the findings of the research are revealing in terms of public attitudes to the environment and the role that they can play in solving environmental problems. In relation to climate change people felt it was sensible to try and reduce the amount of energy they use by turning lights off, using less water, not leaving the television on stand-by, but even making these small changes was considered unrealistic or not likely to have a significant effect. This could be countered by more education on sustainable development issues. A wider programme of public education was needed to convey the importance of the issues involved and to communicate the role individuals can play in tackling some of the problems. Government should take a greater role. Tackling climate change, developing better public transport and reducing pollution were not seen as contentious issues, but as common sense, public interest policies. The public would like to see the Government making a bold commitment to putting them into practice. Incentivising good environmental behaviour was seen as a much more positive approach than penalising bad behaviour. Local communities needed to be given the space to develop their own solutions to problems. Although partly about resistance to London-based policy making this also stems from a desire for bottom-up approaches of creating practical solutions more likely to obtain community buy-in. Further to these research findings it is disappointing that Foundations for our Future (Defra, 2002), Defra s Sustainable Development Strategy did not address these participation/communication issues. 3.3 Research into customer s views for the 2004 Periodic Review A number of organisations sponsored a study (MORI, 2002) to research customer s views in advance of the five-year price setting process, the Periodic Review. The research consisted of a qualitative study among 91 respondents in ten focus groups to inform a quantitative study from a sample of 2076 respondents. The aim of the research was to inform decision makers on customers priorities for the water industry by providing a better understanding of customers views on the scope and pace of potential improvement programmes during 2005 to The study covered a wide range of environmental issues. In response to the question: To what extent do you agree or disagree that consumers should use water more wisely, in order to conserve supplies and maintain the water environment? 50% of respondents strongly agreed and 41% tended to agree. Another important finding was that from a list of environmental issues, 36% consider the water environment streams, rivers, canals, wetlands and coastal waters as the aspect of the environment in most urgent need of attention. Taking too much water out of rivers/streams and wetlands was seen as the fifth (out of six) water environment issues most in need of attention. With reference back to the commercial marketing model this demonstrates the existence of both awareness and interest. The challenge for the water companies and its regulators is to move the public to desire and action. 3.4 Cultural beliefs and values about water quality, use and conservation Veronica Strang (2001), conducted qualitative research for a number of water companies that attempted to provide a detailed and holistic picture of our particular cultural relationship with water, focussing on the
6 Stour Valley in Dorset. A wide range of water issues were considered; findings relevant to this paper as follows: Most of those interviewed, although they said they knew they ought to do all sorts of things to conserve water, admitted in reality they did very few of them. Although participants in the study found the idea of some domestic conservation technologies acceptable, they would much rather see large scale technological investments [but did not appreciate the cost implications]. Water technology is, in general, designed in such a way that it actively encourages a vision of infinite supplies. Privatisation itself is a major stumbling block to demand-side management. Resentment about the loss of public ownership and distrust of those involved appears undiminished. A fear of insufficiency tends to engender a get it while you can approach to water resources. Strang goes on to say that a widespread effort to conserve resources depends upon the following three elements: 1. People need to believe that conservation is genuinely necessary, and that modifying their behaviour will not result in reduced access to a vital resource. This requires a certain level of trust in their water suppliers and their Government, and a sense that these bodies are truly speaking and acting on behalf of all water users. 2. It depends on a strong sense of collective identity a perceived membership of community strong and stable enough that people are willing to resist the temptation to compete for resources individually. 3. It requires material culture which emphasises the collectivity of resources: forms of delivery which are communal rather than alienating a symbolic equivalent of the village well. 3.5 Communicating complexity and uncertainty: a challenge for the media Gee (2000) considers the challenges arising from the focus of environmental policy shifting from end-ofpipe solutions to sustainable production and consumption and the role that information plays in raising awareness and contributing to behaviour change. The following have some relevance to this paper: Water resources is an example of what Gee calls a pipeline problem - in the absence of short term damaging effects there is a false sense of security which means people are less likely to reduce consumption. There is increasing interest in demand-side environmental measures that entail the willing co-operation of many more people than was ever needed for supply-side measures. This further increases the need for widely shared public understanding of the reasons for particular policies; Gee quotes the Declaration of Thessalonika, (UNESCO 1998):.appropriate education and public awareness should be organised as one of the pillars of sustainability, together with legislation, economy and technology. 3.6 Summary of research It is clear there is a willingness to modify individual water using behaviour for the sake of the environment, but this appears to be conditional upon Government taking a strong lead, thereby emphasising the national importance of the issue, adding credibility and urgency to any individual action. A lack of belief that individuals can make a difference despite the obvious fact that the collective effect of millions of small actions will be significant. There is an interesting parallel here with voting numbers declining at successive general elections people don t believe that their vote will make a difference An approach of providing information to people about the seriousness of the issue and how they can contribute, but without any attempt to involve them prior to this, with an expectation that they will then act accordingly does not seem to work. In order to respond people need a sense of collective identity: difficult under the current ownership and regulatory arrangements.
7 The public distrust of privatised water companies is a barrier to water company initiated conservation programs involving their customers. The issue of water resources is a pipeline problem it is difficult for people to make the link between their actions and the environment, because changes (environmental degradation or improvement) happen so slowly. 4. The need for a new approach 4.1 The need to engage the public In England and Wales leakage has declined from its all time high in 1995 and the majority of companies are at or close to their economic level of leakage. Non-household use is declining due to closure of high water-using industries and the implementation of more water efficient processes. The water companies predict that household demand will continue to rise. The south-east of England, facing development pressures due to its proximity to mainland Europe, currently supports rates of abstraction that are not environmentally sustainable (Environment Agency 2001). Per capita consumption is 150 litres/head/day (Ofwat, 2002) considerably in excess of per capita use in Germany, Netherlands and Denmark with similar northern European climates. Technological developments such as low-flush toilets, high efficiency clothes washers, aerating taps can only achieve so much, and unless wasteful fixtures are regulated out of existence people have to buy-in to the environmental objective of saving water to purchase water efficient appliances in the first place. Clearly for a position of demand stabilisation (or reduction) to be reached the public will need to engaged far more than they have been to date. The challenge facing water policy makers in England and Wales is therefore how can the public be engaged? The following international examples provide some useful learning points: 4.2 Phoenix, Arizona The Water Conservation Plan for the city of Phoenix, Arizona (Water Conservation Office, Phoenix Water Services Department (1998a)) sets out its inclusive approach to water conservation and sets it in a historical context. The city has had a water conservation program since 1982 and a published water conservation plan since That particular plan was expert driven with staff and consultants identifying problems and devising solutions guided by research and expert opinion. With such an approach customer participation may be encouraged at the stage of identifying solutions, but was largely one of government (in this case the public sector water utility) acting and the customer reacting, it is assumed that the customers are passive consumers: known as the customer service model. This approach was not particularly successful in Phoenix, for the following reasons: firstly as customers, water users focus on their own desires and wishes and how these can be satisfied. Secondly, if water is seen as a shared resource, it is rational, for water users to want to maximise their share (especially when the cost of doing so is relatively minor) and thirdly the responsibility for long term planning is seen to rest wholly with the water provider. Applying the customer service model to a water conservation plan assumes that customers will make rational decisions about their water use to reduce the size of their water bill, despite the fact that the savings are likely to be small in comparison with the effort required to do so. In recognising that this model had failed the city of Phoenix Water Services Department sought a new model and conducted research among its citizens to determine what activities they would support (and participate in) to achieve a sustainable long-term water resources future. The result is the citizen-centred Water Conservation Plan 1998, proposed as a partnership between the citizens of Phoenix and the city. The following paragraph is taken from the introduction to the plan on the City s website (Water Conservation Office, Phoenix Water Services Department (1998b)): Water conservation cannot be imposed on people; it must be voluntarily and willingly accepted, and be a shared responsibility between the City and the citizens of Phoenix. Only when citizens embrace and practice a conservation ethic and adopt water conservation as part of their southwestern lifestyle, can the city succeed in meeting its long-term water supply goals. The 1998 Water Conservation Plan is proposed as a
8 partnership between the citizens of Phoenix and the city to exercise proper stewardship over our water future. The plan contains three significant new elements: 1) a renewed, broadened and comprehensive school programme; 2) a strong, well-focussed mass media-effort; and 3) a very basic grassroots public outreach and involvement effort, neighbourhood by neighbourhood. These new elements have been added to existing programs from the original plan (e.g. water pricing, education, water efficient landscaping, industrial and commercial water uses, residential conservation) There is no information to date on the success of the plan, but the approach has to be commended. 4.3 Copenhagen, Denmark Water supply and distribution in Copenhagen is the responsibility of Copenhagen Energy. Since the 1970s household water consumption has reduced by one third, primarily as a result of higher water prices and targeted advice to companies and customers. Copenhagen is dependent on groundwater supplies over abstraction results in environmental degradation or worse salt-water intrusion of the aquifer. From 1989 to 2001 per capita consumption has fallen from 168 to 129 litres per person per day, with a target of reducing it to 110 l/person/day by Copenhagen Energy has worked with their customers (stakeholders) in the following ways: Ongoing dialogue with customers and companies about the environment. Schoolchildren are taught about eco-friendly use of energy and water. Co-operation with authorities on eco-friendly solutions. Participation in Copenhagen s Environmental Network, in which companies exchange experiences on environmental management and environmental dialogue. 4.4 Singapore The Economic and Social Commission for Asia and the Pacific (2001) report on the Turn it off campaign. A save-water campaign was launched in 1998 to effect behavioural change in the way that water is used, so that people would of their own accord make saving water a way of life. The campaign was targeted at all sectors and focused on activities involving public and community participation in conserving water. A multi-agency committee was formed to lead the campaign with several subcommittees to work on various campaign activities, including publicity, launching ceremony, talks and visits, exhibitions, competitions, events and the campaign highlight the turn it off exercise. There were photographic and art competitions, mobile exhibitions, seminars, talks on water conservation to schools and community organisations and visits to water treatment plants. Save-water leaflets were printed in several languages and sent directly to over 153,000 foreign workers in Singapore. The turn it off exercise was a call to action by the public to conserve water, highlighting that water is a strategic and precious resource. The exercise involved turning off the supply to about 30,000 customers for several hours to give the public an understanding of what it would be like if the taps ran dry. Wide media publicity of the campaign message was carried by all local newspapers, television channels and radio stations. Public Utilities Board Officers were interviewed by the media, promoting the message Water is precious, make every drop count. Save water mailshots were sent to all household and non-household premises and posters were distributed to all schools, government departments and large water users. The overall cost of the campaign was US$600,000. A subsequent survey showed that: 93% of the respondents were encouraged to save water. the public felt that television commercials contributed most to their awareness of the need to conserve water, followed by newspaper articles. 80% of household water users felt that the turn-off exercise was useful.
9 The turn it off campaign was preceded by awareness campaigns in 1995 and A 1996 survey showed that although 91% were aware of the need to save water only 43% made a conscious effort to do so in their daily activities. As a result of these findings a decision was taken to shift the aim from creating awareness to effecting behavioural change in the way water was being used. 4.5 Main learning points Table 2 summarises the main learning points from these examples. Table 2 learning points from case studies Main learning points Phoenix Active involvement from citizens sought as opposed to passive response from consumers Citizens asked what sort of conservation measures they would be willing to adopt and brought into the process early Multi-faceted approach supported by pricing, technical assistance and inter-agency cooperation Copenhagen Well publicised target set for per capita consumption giving customers and the water department a collective goal Involvement of Copenhagen Energy in ongoing dialogue and city wide environmental initiatives Singapore Turn it off campaign brought home the reality of water not being conserved it ceased to be an abstract concept Very high profile and comprehensive communication campaign that, although varying in content and intensity has been in existence for several years Campaign led by multi-agency committee (i.e. not just the water utility or the government) 5. The European Water Framework Directive 5.1 Introduction to the Directive The Water Framework Directive (2000/60/EC) came into force with its publication in the Official Journal of the European Commission on 22 December The Directive will provide a common framework across Europe to address water issues. The overall aim of the Directive is to protect and enhance ecological status of surface waters and groundwater in the European Union through a framework with a common approach, based on the river basin as the management unit. Each river basin district will have a river basin management plan that will contain a programme of measures to resolve any problems identified in the river basin characterisation process. The key objective is to achieve good ecological status for all waters by Water conservation and the Directive Article 11 of the Water Framework Directive (WFD) states that each programme of measures shall include the basic measures specified in paragraph 3, and where necessary, supplementary measures. The third of the four basic measures is: measures to promote an efficient and sustainable water use in the order to avoid compromising the achievement of the objectives specified in Article 4, i.e. it is expected that the efficient use of water will have a role to play in river basin management plans. And although generic to the process as a whole, covering all water related issues, Article 14 states that member states should: encourage the active involvement of all interested parties in the implementation of this directive, in particular in the production, review and updating of River Basin Management Plans. The key phrase here is active involvement. Active involvement has been defined as (WFD Public participation working group, 2002):
10 A higher level of participation than consultation. Active involvement implies that stakeholders are invited to contribute actively to the planning process by discussing issues and contributing to their solution. Whereas consultation is defined as: The lowest level of public participation if we consider information supply as being the foundation. The government makes documents available for written comments, organises a public hearing or actively seeks the comments and opinions of the public, through for instance surveys and interviews. Guidance on public participation in relation to the Water Framework Directive (WFD Public participation working group, 2002) defines three main forms of public participation: information supply consultation active involvement Where, according to the Directive, the first two are to be ensured and the latter should be encouraged. In terms of who should be involved in the process, the Directive is prescriptive in stating that at least stakeholders (i.e. interested parties) should be involved when dealing with active involvement and also the public when dealing with consultation. Background information should be available at any time for anyone. The guidance also states that to avoid disappointing the parties involved it is very important to make clear which form of public participation is dealt with and what the role of those involved is. It also states that there is no blueprint for public participation and the approach adopted needs to be organised and adapted to national, regional and local circumstances. From the guidance it is not entirely clear whether it will be mandatory to ensure active involvement with the public on the issue of water resources and conservation. The public are entitled to consultation but not active involvement which is reserved for stakeholders (although the guidance is a little unclear as a member of the public who has a stake or an interest in an issue, can also be an interested party. This is further complicated in England and Wales by the likelihood of the Environment Agency being nominated as the competent authority to produce the river basin management plans. Whilst the Agency has a direct relationship with many of the stakeholders who abstract from and discharge water to, the catchment (industry, agriculture, water companies) it does not supply water directly to the public. This raises the question of whether the water companies or the Environment Agency are best placed to lead the public participation process in relation to water conservation. The public are customers of the water companies, but the water companies need to think of them as more than that. It may be deemed the task of the Environment Agency, as the likely competent authority, who may also find it easier to relate to the public as stakeholders or citizens. A partnership approach, involving others is likely to offer the way forward. However, paragraph of the guidance, entitled Reaching beyond organisations to the individual citizens and companies states: A significant part of a participation strategy should be prioritised to consider reaching beyond organisations and institutions to individual citizens. Reaching beyond organisations to individual citizens and companies is crucial for water management, due to the large share of water use and water pollution held by individual households, dispersed settlements, small and medium enterprises and small agricultural units. The guidance therefore is suggesting active public participation is necessary in relation to water use (and therefore conservation) to meet the requirements of the WFD.
11 6. Where next for England and Wales? Where water companies have attempted to influence the water using behaviour of their customers they have largely followed the commercial marketing approach. As vividly demonstrated by the pilot study in Tilehurst, Reading (Environment Agency and Thames Water, 2003) this does not work. Marketing water conservation is very different animal to marketing a new shampoo. An alternative model has been proposed for social marketing: 1. Awareness of the need to reduce water use 2. Attitude change to the use of water 3. Behavioural change to reduce water use 4. Benefit to the environment of reducing water use The difference being that the marketing stage does not end with the sale of product, but with the consumer (or stakeholder, or citizen) buying-in to the end benefit. This social marketing approach needs to be combined with public participation to bring about stakeholder or citizen involvement. With reference to Arnstein s ladder of participation (1971), in England and Wales, on the issue of water conservation, the highest level that has been attained is level 3. Although the Environment Agency has consulted on its national and regional water resources strategies the consultation has largely been with interested parties rather than the public or their representatives. A legitimate aim for the institutions involved with water resources management would be level 6, partnership. Table 3 Arnstein s ladder of participation Level 1 Manipulation Assumes a passive audience which is given information that may be Level 2 Education partial or constructed Level 3 Information Tells people what is going to happen, is happening, or has happened Level 4 Consultation People are given a voice, but no power to ensure their views are heeded Level 5 Involvement People s views have some influence, but institutional power holders still make the decisions Level 6 Partnership People negotiate with institutional power holders over agreed roles, responsibilities and levels of control Level 7 Delegated power Some power is delegated Level 8 Citizen control Full delegation of all decision-making and actions It is clear that for water conservation to be successful as a means of balancing supply and demand, and limiting environmental damage, public participation is required. Article 14 of the Water Framework Directive has reinforced the need to do so. 7. Conclusions For a communication program to be successful it has to move people through a five-stage process: from ignorance to awareness to interest to desire to action. A multi-faceted water conservation communications campaign targeted at an area of 8000 residents in the Tilehurst area of Reading, despite costing 73,000 failed to produce any tangible water saving results. The principal reasons for this seem to have been a lack of national profile for the issue, distrust of private water companies and a feeling of helplessness i.e. my individual action won t make any difference. People support vague generalities but run away from the reality of taking action. Faced with rising demands there is a pressing need, in England and Wales, to engage the public on water conservation issues if future environmental problems are to be avoided. Case studies from Copenhagen and Singapore have demonstrated that communication programs can positively influence water using behaviour, but as part of a multi-faceted campaign (communication alone is unlikely to achieve significant savings) Phoenix promises to do so.
12 Article 14 of the Water Framework Directive calls for the encouragement of active involvement in its implementation this can be interpreted as involving the public in decisions about water use and conservation. For demand management to work the public need to co-operate willingly. For England and Wales a social marketing approach needs to be combined with attaining level 5 or level 6 on Arnstein s ladder of participation. The views expressed are those of the authors and not necessarily those of the Environment Agency. References Arnstein, Shelly (1971), A ladder of citizen participation in the USA, a journal of the Royal Town Planning Institute, Vol 57, p Copenhagen Energy (2002), Environmental Profile Department for Environment, Food and Rural Affairs (2002), Foundations for our Future, June Environment Agency and Thames Water (2003), The Effectiveness of Marketing Campaigns in achieving water efficiency savings, Environment Agency R&D Technical Report W6-047/3/TR, Environment Agency, Bristol. Environment Agency (1998), Effective Methods of Communicating Water Conservation and Demand Management, February Not for publication. Gee, David (2002), Communicating Complexity and Uncertainty: A challenge for the media in The Daily Globe: Environmental change, the public and the media, edited by Joe Smith, (ISBN ), Earthscan publications Ltd. MORI (2002), The 2004 Periodic Review: Research into Customer s Views, August Public Policy Research Associates (2002) for DEFRA, The public perspective on sustainable development, January Strang, Veronica (2001), Evaluating Water. Cultural Beliefs and Values about Water Quality, Use and Conservation. (ISBN ), Water UK publications. UNESCO (1998), Environment and Society: Education and Public Awareness for Sustainability in Proceedings of the Thessalonika International Conference on Environmental Enforcement, Brussels. Water Conservation Office, Phoenix Water Services Department (1998a), Water Conservation Plan 1998, (www.phoenix.gov/water/waterpln.html). Water Conservation Office, Phoenix Water Services Department (1998b), Introduction to Water Conservation Plan 1998 on web pages, (www.phoenix.gov/water/waterpln.html). WFD Public participation working group (2002) Guidance on public participation in relation to the Water Framework Directive: Active involvement, consultation and public participation, December 2002.
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text: Body Content Section Navigation Bar Benefit Fraud Hotline: 0800 735 1111 Complete this form if you suspect someone of being a benefit thief. All the information you provide will be confidential. You don't have to give us your name or address, and you don't have to know all the answers to the questions. Make sure you're not being watched when you're filling in this form, and that any printed out copies of the form are kept safe. You can also call 0800 735 1111 to report a benefit thief. Lines are open between 8.30am and 5pm, Monday to Friday (excluding bank holidays). Calls to this number may be chargeable from mobile phones. You should complete a separate form for each person you suspect. eForms by AchieveForms


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Jcoco Agave Quinoa Sesame Chocolate Bar
This silky-smooth chocolate bar hits all of the right sweet and salty notes—the quinoa is puffed for a little crunch and the sesame seeds add a subtle toastiness that pairs very well with the agave. Though it's on the pricey end, this creative chocolate combo is highly recommended for those who crave something unusual. $8 for 3 oz; jcocochocolate.com.