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Google's leader for its China operations, John Liu, is leaving his position as the company continues to maintain a low-key presence in the nation following heated disputes over online censorship.
Liu has "decided to pursue other opportunities," Google said in an email on Monday. Liu had been at Google for nearly six years, and originally was head of sales for the company's Greater China operations. In 2009, he was elevated to head of Google's Greater China business after the departure of his predecessor, Kai-Fu Lee, a tech entrepreneur well-known in the country.
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Liu worked at Google as its search business in China slowly grew to compete with the country's largest search engine Baidu. But in 2010, Google decided it would no longer agree to China's demands for online censorship, and initiated a partial retreat from the Chinese market.
Since then, Google's presence in China has diminished. The company's market share for search is at 3 percent, according to Chinese analytics site CNZZ.com. In addition, many Google services, such as Google Play, YouTube, or Google Plus, are either blocked or not offered in the country.
The company, however, sees a major opportunity in helping Chinese companies advertise outside the country through its online services. At the same time, Google's Android OS dominates the nation's handset market, and has close to a 90 percent market share.
Scott Beaumont, who leads Google's partnerships business in Europe, will take over from Liu starting in mid-August. "He'll continue our focus on helping Chinese businesses of all sizes grow locally and globally," Google said.


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NEW YORK - CC Sabathia struck out 10, Derek Jeter drove in three runs and the New York Yankees won their 10th straight game, beating the Atlanta Braves 6-2 Monday night.
ATLANTA - Jason Hammel pitched a one-hitter for his first career shutout, allowing only Jason Heyward's two-out single in the seventh inning, and the Baltimore Orioles beat the Atlanta Braves 5-0 on Saturday night.
ATLANTA - Rookie Andrelton Simmons made amends for his first career error by hitting a two-run, go-ahead home run in the sixth inning and the Atlanta Braves beat Baltimore, 4-2, on Friday night to end the Orioles' five-game winning streak.
ATLANTA - Curtis Granderson hit a go-ahead two-run home run in the sixth inning and the streaking New York Yankees beat the Atlanta Braves, 3-2, on Wednesday night to complete their second straight three-game sweep.
ATLANTA - Alex Rodriguez hit his 23rd career grand slam, matching Hall of Famer Lou Gehrig's record, and the New York Yankees scored six runs in the eighth inning to rally for a 6-4 win over the Atlanta Braves on Tuesday night.
ATLANTA - Ivan Nova combined with four relievers on a five-hitter and the New York Yankees beat the Atlanta Braves 3-0 on Monday night to claim a share of first place in the AL East for the first time in seven weeks.
AATLANTA - The Atlanta Braves were hurting in a big way when they dropped eight straight last month to tumble to the bottom of the NL East.
ATLANTA - Jason Heyward stole third base and scored on catcher J.P. Arencibia's throwing error in the 10th inning as the Atlanta Braves beat the Toronto Blue Jays, 4-3, on Friday night for their fifth straight victory.
ATLANTA - John Smoltz exhaled heavily and shook his head minutes after his No. 29 was retired by the Atlanta Braves on Friday night.
MIAMI - Jason Heyward hit two solo home runs to center and the Atlanta Braves again stymied the Miami Marlins to complete a three-game sweep with an 8-2 victory on Thursday night.
MIAMI - Randall Delgado pitched 6 1/3 innings and contributed his first RBI of the year Wednesday, and three relievers completed a two-hitter to help the Atlanta Braves beat the Miami Marlins, 2-1, on Wednesday night.
MIAMI - Dan Uggla hit two home runs in his first game at Marlins Park, including a tape-measure blow off the home-run sculpture, and Tim Hudson pitched a five-hitter for his 13th career shutout Tuesday night to help the Atlanta Braves beat Miami, 11-0.
ATLANTA - Perhaps hidden somewhere in a small town in America is a baseball player with major talent who won't be drafted this week.
WASHINGTON - Brandon Beachy made one mistake in his matchup with Stephen Strasburg.
ATLANTA - When choosing between Tyler Pastornicky and Andrelton Simmons in spring training, the Braves said they opted for the more polished offensive player when Pastornicky was named the starting shortstop.
ATLANTA - When Atlanta Braves grounds crewmember Nigel Talton was asked during the offseason if he wanted to race fans as a part of an in-game ...
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Every Opening Day, I inevitably see someone propose the idea of an unconventional starting rotation order, in an attempt to tilt the odds a small amount. The basic idea goes a little like this—punt Opening Day by letting your team's fifth starter sacrifice himself, facing the opponent's number one. You then gain a pitching advantage over the next few starts, by having your number one face their number two, your two against their three, and so on and so forth. Given two identical teams and a five-game series, it seems to make some sort of intuitive sense.
It seems obvious that among off days, rainouts and injuries, any possible advantage won't last very long before the schedule is a jumbled mess. But is it actually true? Is the advantage significant in any form? Why not crunch some numbers and find out?
I'm going to start with a simplistic model using easily digestible numbers, and then I'll fold real world data into what we've got.
In theory
To keep it simple, let's make the very, very generous assumption that every team has five identical perpetually healthy starters who rotate in a perfect cycle. If the schedule consists of 162 consecutive days, every team's ace will pitch on day one, day six, day 11, and so on, all the way through to game 161. Expressed graphically, this looks a little something like this. Each row is assigned to a single team, while the columns correspond to days on the calendar. The days where each team's day one starter is scheduled to throw are marked in red.
Again, using simple numbers (and a little help from Chris Jaffe), let's spitball the quality of each rotation spot so that first, second, third, fourth and fifth starters for every team have ERA+s of 125, 110, 100, 90 and 80, respectively. Naturally, a conventionally ordered pitching rotation would result in win probabilities of 50.0 percent for every game, since your 125 ERA+ pitcher is facing their 125 ERA+ pitcher, etc.
A staggered rotation, in this case, would mean punting Opening Day by throwing an 80 ERA+ pitcher against a 125 ERA+ ace. Now, it's not a complete forfeit—there's some non-zero chance that your fifth starter will manage a minor miracle and beat the opponent's number one. It's actually a fairly simple calculation by using the Pythagorean expectation formula, and it turns out that an 80 ERA+ pitcher has a 29.0 percent chance of beating a 125 ERA+ ace, given perfectly equal offenses. Not great odds, but it's clearly not zero.
It's also true that pitting your number one against the other team's number two results in a win probability that's higher than usual. Again, using the Pythagorean expectation formula in this purely theoretical vacuum, it turns out that you get somewhere around a five to six percent win probability boost above the usual 50 percent over the next four days each.
The total increase in win probability over a full five-game turn of the rotation? 0.3 percent. Seriously. A team's win probability, when facing a perfectly symmetrical opponent, goes from 50.0 percent to 50.3 percent when deploying this strategy. On average, a team would pick up one free win every other year when using a staggered rotation. In this theoretical vacuum. Not exactly a game changer.
In practice
Let's break away from a perfect even 162-game schedule.
I plugged the full 2011 major league schedule into the model, keeping everything else the same. As before, I've marked every theoretical ace start in red. This one's far more interesting, due to the off-days.
I simulated the 2011 season 30 times, one for each team's attempt at a staggered rotation, while holding the rest of the league constant. The average win probability boost? 0.14 percent. The Brewers happened to have a schedule that gave them a half of a percent. Most were far less fortunate, and some actually took a tiny (tiny) probability hit. The strategy really, really doesn't work.
But hey, we're deep into this now, why not throw one more wrench into the model? How about actual pitchers?
I carried out the same exercise as before, this time replacing the theoretical pitchers with the pitchers who actually started every game in 2011. As a replacement for the ballpark ERA+ figures, I used their season FIP. As you might expect, probabilities varied quite a bit more here than in our theoretical vacuum. Even still, the average win probability change was a negative two percent.
It doesn't work. Not in a five-game playoff series, not in a perfect theoretical season, and not using real game data.
References & Resources
- All schedule data from Retrosheet. FIP data for the actual pitchers from Fangraphs.
- The 2011 schedule doesn't perfectly line up at the end, because the Dodgers and the Nationals ended up finishing the season with only 161 games.
- For the record, I used 2011, because 2012 had the extra wrinkle of the A's and the Mariners opening the season in Tokyo a full week before everyone else had their opening days.


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« June 2006 | Main | August 2006 »
July 31, 2006
Links Du Jour 07-31-06
- Mastering New Marketing Practices - John Hagel writes about how Brands will become even more important and valuable in this new marketing world, and should make the transition to a new, customer-centric brand promise. This means that a new brand name that resonates with its target market should communicate this promise: "Buy from me because I know you as an individual customer better than anyone else and you can trust me to use that knowledge to configure the right bundle of products and services to meet your individual needs."
- Domain Names - Points To Consider When Choosing One - Simon L demonstrates in this post how careful one must be when choosing a domain name for your brand. He suggests a few ideas: incorporating the most searched for term in your market into your domain name, considering the memorable-brand route, and keeping your domain name short, for greater memorability. He also recommends you Stay Away From Hyphenated Domains!
Technorati Tags: New Marketing, Brand Promise, New Brand Name, Domain Names, Company Names
Posted by William Lozito at 9:28 AM
Posted to Brand Name Research | Brand Naming | Branding | Company Naming | Marketing
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July 30, 2006
Want Another Chance to Name a Zoo Animal?
I've blogged about other zoo animal naming contests including a recent baby gorilla naming contest in Rwanda.
This is the first zoo animal naming contest I am aware of that specifies criteria for baby elephant name candidates.
Here is what the Dickerson Park Zoo in Springfield, MO. expects from the contest entries:
- Name should have links to Asia or India.
- Name should be one or two syllables so it's easy to get the elephants attention.
- Name submissions must also include it's meaning or the reason for the name.
Entries can be submitted until August 26th at dickersonparkzoo.org.
A grand prize will be offered, but was not specified.
Good luck with your baby elephant name submissions.
Zoo, Animals, Elephants, Naming, Contests
Posted by William Lozito at 9:18 PM
Posted to Brand Naming | Branding | Marketing | Naming | Travel and Tourism
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July 28, 2006
Links Du Jour 07-28-06
- Norman's World - Tom Peters shares that a recent L.L.Bean order of his was N.I.S. (not in store.) What's interesting is that Leon Leonwood Bean (L.L.Bean) has turned over the reins to his nephew, whose name happens to be Norman Ignatius Stephen Bean (N.I.S. Bean). I don't think Norman has any plans on changing the company name.
- Concatenation of letter strings can get you into trouble - Geoffrey K. Pullum at Language Log reports on an interesting story regarding the embarassing intersection of linguistics, company naming, and domain names. Italian battery company Powergen Italia's website URL is www.powergenitalia.com. Yes, they have since changed their company name. Pen Island is a company selling customized pens, and really does have a current web site called www.penisland.com.
- Pretentious names for trim - Jack Yan talks about those tricky car names and levels denoted by letters such as L, GL, and S, or a combination, like the Camaro Z-28. These letters or words following the brand name denote how well equipped a car was. Now, Jack says, auto makers are denoting extra levels of quality with created names such as Focus Platinum, Ford Zetec, Renault Scénic, or Commodore Omega. Do you think pretentious names inform the consumer?
Technorati Tags: LL Bean, Powergen Italia, Pen Island, Domain Names, Linguistics, Company Names, Auto Names
Posted by at 9:11 AM
Posted to Apparel | Automotive | Brand Naming | Branding | Company Naming | Linguistics | Marketing | Naming | Product Naming
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July 27, 2006
Brand Naming: A New Airline Brand Only A Click Away
It's interesting to see the evolution of airline brand names that are place-oriented, such as Northwest Airlines, American Airlines, and USAir, to short, catchy, evocative, and easy-to-remember names such as Song, Ted, and Virgin (yes, I realize that Song was folded into its parent, Delta, primarily for financial reasons.)
There's a new kid on the block. Or, should I say a new, low-cost airline from Iberia Airlines in Spain.
It's called Clickair.
You might ask, why Clickair? It's reported that "the Internet will be its primary sales tool..."
Although this is a more interesting name than Northwest or USAir, it's probably not in the same league as Song, Ted, and Virgin.
But, there's something about it I like. It's different, irreverant, and stands out from all other airline brand names.
The Cheap Flights blog reports that Clickair is going to be, possibly, the first airline that even before taking off will have its own unofficial fan site. It is www.catair.cat (Catair as the provisional brand name that finally was not chosen.)
Technorati Tags: Catair, Airline Naming, CAT, Iberia, Clickair
Posted by William Lozito at 5:21 PM
Posted to Brand Naming | Company Naming | Naming | Travel and Tourism
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July 26, 2006
Motorola's New Phone Brands: Too Mch of a Gd Thng?
Motorola has just introduced a slew of new cell phone brands.
- KRZR, pronounced Crazer, perhaps based on the popular phrase "crazy cool"
- RIZR, pronounced Riser, a slider phone
- RAZR MAXX, a quad-band phone with music player
- RAZR XX, a tri-band phone with a 1.3 megapixel camera
- RAZR V3b, uses bluetooth for voice calls with a home network
I am beginning to wonder if Motorola is taking a good thing too far.
The RAZR brand name makes a lot of sense, but the KRZR and RAZR XX, for instance, seem to have taken Motorola from distinctive brand names, de facto back to an alpha or alpha-numeric nomenclature.
I think Motorola runs the risk of encountering what Lincoln just had to deal with. Their MKZ, MKX, and MKS nameplates were changed after only 6 months in the marketplace because the consumer wasn't getting it. More accurately, they're changing the pronounciation from [mark-zee] to [em-kay-zee].
Admittedly, the Lincoln target market is quite a bit older than Motorola's, but I think it's fair to consider the possibility of Motorola experiencing the same fate as they continue to introduce new phone brand names.
Motorola is a great company with some great phone products, and is on a roll (50 million RAZR phones sold worldwide.) I, for one, hope it continues on that trajectory.
To read more about Motorola's new RIZR and KRZR phones, check out these recent blog posts:
- Phone Scoop - Eric Lin has some inside information straight from Motorola's global launch in Cape Town, South Africa
- Talkin' Tech - Berniej says GDBY RAZR HLLO KRZR
- Good Morning Silicon Valley - John Paczkowski reports that "Motorola CEO to change name to Ed Zndr"
- Mobile World - Detailed specs on the KRZR, RIZR, maxx and V3xx
Technorati Tags: Cell Phone Brands, Phone Naming, Motorola Phones, KRZR, RIZR, RAZR MAXX, RAZR XX, RAZR V3b
Posted by William Lozito at 11:53 AM
Posted to Brand Architecture | Brand Naming | Branding | Consumer Electronics | Naming | Product Naming
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July 25, 2006
Brand Naming: Fortunately for Microsoft, a Zune is not a Penis in Canada
One of the fascinating things about languages, English, French, and almost all others, is how they evolve and change over time. Languages are very elastic and accommodating.
For instance, if you were to watch the 1940's movies on the American Movies Classics channel, you would hear James Cagney and others referring to women as "dames" and a good situation as "swell." Today, "sweet" has replaced "swell", and I'm not sure what's replaced "dame." Any thoughts here?
Earlier today, I blogged about the possibility of Microsoft's new Zune brand name being considered a profanity in French-Canadian slang.
Our linguist language professor partner in Montreal says otherwise. Some 40 years ago, when a mother referred to their son's penis, she was not comfortable calling it that and substituted a made-up word, zoune. For instance, she would say, "Va laver ta zoune", or "Lche de jouer avec ta zoune", which translates to "Go wash your whatchamacallit" and "Stop playing with your whatchamacallit," respectively.
Times have changed. Language usage has changed. Nowadays, French-Canadian moms are comfortable using the word penis with their sons, therefore zoune has lost its reason for being.
Furthermore, the Canadian French speaker would never pronounce ZUNE to sound like ZOUNE, since U and OU are two entirely different vowel sounds in French, but the American pronunciation of ZUNE to rhyme with TUNE would sound vaguely like ZOUNE to a French speaker.
Keep in mind that the next time you're travelling to Montreal and are talking about your new Microsoft Zune, there may be, there just may be, someone thinking you're talking about your penis.
Technorati Tags: Zune, Microsoft, iPod Killer, Slang, Zoune, Buick LaCrosse, Linguistic Analysis, Branding
Posted by William Lozito at 5:19 PM
Posted to Brand Name Research | Brand Naming | Branding | Consumer Electronics | Marketing | Product Naming | Technology
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Brand Naming: Watch Out For Paws and Pause
Homophones are words which have the same sound but different spellings, such as "paws" and "pause." English has a phenomenal number of these, though none of them start with X or Z, at least according to Suber & Thorpe's online English Homophone Dictionary.
Homophones are one of the primary sources of puns. If your company's name has a homophone, it increases the ease with which people can make jokes about it. Some companies deliberately call on the humor of homophones in naming their businesses, like the eyeglass merchant Site for Sore Eyes or a local alterations shop called Sew What.
As I mentioned in my post last week; Brand Naming: Students Know Technology, Not Branding; the name of the fictitious company S.O.R.E. was an attempt to invoke the connotations of "soar." Even if the students had named their project "Soar," however, the fact that the name sounded like "sore" would have been a drawback. Nintendo's "Wii" has come under fire as a homophone not only of "we" but of "wee."
In addition to the potential for ridicule, homophones leave consumers open to confusion and could hamper brand recognition. A 2000 Brandweek article reported that only 20% of respondents surveyed by Doremus recognized Sysco as a food products distributor, whereas 60% appeared to mistake it for tech giant Cisco.
One suspects most American consumers would mis-identify the shipping company Cosco as the discount retailer Costco. Even though none of the four companies has a natural word for a name, they are still homophones.
Having your brand mistaken for someone else's is never good. The point of filing a trademark is to protect your company from this kind of consumer confusion. The USPTO's trademark search function is actually pretty good at uncovering homophones for search terms, but it's perfectly legitimate for two companies in different industries to have names which sound alike.
It's just not good for brand recognition. To avoid confusion when naming your own company or product, stay away from homophones unless you're making a deliberate play on words.
Technorati Tags: Homophones, Trademark Analysis, Company Names, Brand Recognition, Trademark Filing, Linguistics
Posted by Diane Prange at 10:58 AM
Posted to Brand Naming | Branding | Linguistics | Marketing | Naming | Product Naming | Trademarking
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Brand Naming: Will Microsoft's Zune Go The Way Of Buick's LaCrosse In Canada?
The Inquirer, a UK business publication that's part of VNU Business Media, which also publishes Adweek in the U.S., is reporting that Microsoft's "iPod killer", Zune, may be French-Canadian slang to describe parts of the male anatomy. The French-Canadian slang might actually be spelled "Zoune".
Is Microsoft running the risk of stubbing their toe in Canada much like Buick did when they introduced the LaCrosse in Canada? LaCrosse, as it turns out, is French-Canadian slang for "masturbation". Buick quickly changed the name to Buick Allure.
Our linguists are currently analyzing the French-Canadian slang and I will report on their opinion later today.
Stay tuned...or should I say stay zuned?
Technorati Tags: Zune, Microsoft, iPod Killer, Slang, Zoune, Buick LaCrosse, Linguistic Analysis, Branding
Posted by William Lozito at 9:21 AM
Posted to Brand Naming | Consumer Electronics | Linguistics | Marketing | Product Naming
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July 24, 2006
Brand Naming: Lincoln's MKZ Is Not A Motorola RAZR
Lincoln is changing the name of its new MKZ nameplate.
More accurately, they're chaning the pronunciation from [mark-zee] to [em-kay-zee]. There's a very well-written article by Bryce G. Hoffman, in The Detroit News detailing the change. Also changing are the 'MK' components of the MKX and MKS brand names.
I guess MKZ is no RAZR. The latter is easier to pronounce because only the vowel is missing. On the other hand, to pronounce MKZ as Mark Z is perhaps asking too much of the consumer with both a vowel and consonant removed from Mark.
As successful as Motorola has been with RAZR, ROKR, and PEBL, in all cases, removing the vowels, Motorola's planned SCPL (for scalpel cell phone) may encounter the same fate as the Lincoln MKZ. See my May 30th blog post, Brand Naming: Is Motorola's SCPL Cutting Too Much?
Apparently, in the brief 6 months of the Lincoln MKZ and Lincoln MKX brand nomenclature, dealers complained about the brand architecture approach.
For both the MKZ and MKX, keeping the nameplate but pronouncing them differently, which is more in keeping with European and luxury auto nomenclature, it is probably a good compromise. I could just imagine the cost of changing the nameplate to something entirely different and the additional confusion that would create.
Additionally, our proprietary research of all the consonants in the English language has indicated that both the letters X and Z are perceived as innovative. Fortunately, for Lincoln, both letters are used and should work to convey that Lincoln is offering innovative automobiles.
Could this brand naming "stubbing of the toe" have been avoided with some brand name research?
Autoblog and Leftlane News both picked up on this story earlier today. Check out their readers' insightful comments.
Technorati Tags: Auto Naming, Lincoln Nomenclature, MKZ, MKX, Automotive Brands, Brand Architecture, Brand Naming, Brand Name Research
Posted by William Lozito at 5:03 PM
Posted to Automotive | Brand Architecture | Brand Name Research | Brand Naming | Branding | Marketing | Naming | Product Naming | Telecommunications
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Tourism Slogans: Manitoba Heart of the Prairies
Finally, a slogan for Manitoba that makes sense and you can also like.
In an earlier post, I noted that Tom Brodbeck of the Winnipeg Sun invited Manitobans to submit alternatives to the Spirited Energy slogan, that by most accounts, to put it mildly, has been very disappointing.
The staff of the Winnipeg Sun selected Heart of the Prairies as the best slogan to replace Spirited Energy. "This slogan was submitted by George Smith, 72 - born and raised in Manitoba - who owns a trucking company in Winnipeg."
If you apply Al Ries' principle of reverse strategy, that is, can you say that about any other Canadian province, for instance, "Ontario is not the heart of the prairies?"
Yes, you can. Therefore, the Manitoba Heart of the Prairies slogan in unique and ownable for Manitoba. Whether or not that motivates tourism or community spirit is another matter. However, in my view, it's much warmer and aspirational than Spirited Energy.
For the record, here are the top 5 Manitoba slogan alternatives to Spirited Energy, as judged by the Winnipeg Sun staff:
- Heart Of The Prairies
- Explore It All
- Jewel Of The North
- Where the Adventure Begins
- Prairie Proud
I've been most bothered by the Spirited Energy tourism slogan versus many others that I've blogged about. The main reason for the point of view is the misguided effort of trying to serve multiple target markets with one slogan, and the sheer cost of developing the slogan.
Here is a complete list of all of my blog posts on the Spirited Energy slogan:
- A New Slogan in the Making for Manitoba
- Update: Manitoba's New Slogan
- Manitoba's New Slogan is Spirited Energy!
- Find Out What Manitoba's Slogan, Spirited Energy, Means
- Vancouver Should Steal Manitoba's Slogan
- The Debate Over Manitoba's New Branding Strategy
- Manitoba's Spirited Energy Slogan Is A Misguided Effort
- Manitoba's Spirited Energy Slogan Doomed
Technorati Tags: Manitoba Slogan, Spirited Energy, Manitoba Branding, Heart Of The Prairie, Tourism, Reverse Strategy Test, Al Ries, Tom Brodbeck
Posted by William Lozito at 8:31 AM
Posted to Branding | Marketing | Naming | Slogans | Taglines | Travel and Tourism
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July 21, 2006
Tourism Slogans: "I Break For Shoofly Pie" Disappoints Pennsylvanians
Not surprisingly, Pennsylvania residents are disappointed and frustrated by Pennsylvania's new tourism slogan, "I Break for Shoofly Pie".
Some typical comments are:
- "That's very stupid. I don't even know what that means."
- "It's the dummest thing I ever heard of."
Another resident suggested that Pennsylvania would be better off with the slogan, "I break for beauty."
For more on how Pennsylvania residents are reacting to the new slogan, please see this Pittsburgh Tribune Review article.
Technorati Tags: Pennsylvania Slogan, Tourism Slogans, State Branding
Posted by William Lozito at 6:35 PM
Posted to Branding | Marketing | Naming | Slogans | Taglines | Travel and Tourism
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The Fonz Invites You To Enter A Naming Contest
The Fonz of Happy Days is sponsoring a contest to name three new tiger cubs.
Just kidding. It is the FONZ, the Friends of the National Zoo, that is, along with The National Zoo, that is sponsoring a contest to name three new Sumatran tiger cubs from now through August 21st.
To enter the contest, go to http://www.fonz.org/tigercubs.htm.
Technorati Tags: FONZ, Naming Contest
Posted by William Lozito at 6:18 PM
Posted to Naming
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Links Du Jour 07-21-06
- Knight Errant - In a case of couture in court, Susan Scafidi writes about luxury brand Burberry, and how its revived knight brand logo may be just as tempting to counterfeiters. In a recent case, however, Marco Leather lost its trademark application, a copyright, and $100,000 to Burberry.
- Side by side comparison doesn't decide likelihood of confusion - Ron Coleman points out the similarities between Louis Vuitton (LV brand logo) and Dooney & Bourke (DB brand logo) handbags and the resulting trademark infringement case. The lesson for brand name development? If the differences between two trademarks are "memorable enough to dispel confusion on serial viewing" there's no likelihood of confusion - no trademark infringement.
Technorati Tags: Louis Vuitton, Dooney & Bourke, Trademark Law, Brand Logos, Burberry, Copyright
Posted by William Lozito at 8:37 AM
Posted to Apparel | Brand Naming | Branding | Marketing | Product Naming | Retail | Trademarking
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July 20, 2006
What do you think of FEMA's new name?
I hadn't given this question much thought until I was contacted by Patt Morrison of the Los Angeles Times and Southern California Public Radio.
During her live radio show on KPCC Radio, Monday, July 17th, here's what I said about FEMA's new name, Emergency Management Authority, or EMA:
- If it walks like a duck and quacks like a duck, it's a duck
- The acronym EMA sounds too close to FEMA
However, the live interview broadened to re-branding in general and I thought I would share some interesting city and country name changes, some that may be familiar, some less familiar:
- The Gold Coast is now Ghana
- East Dutch Indies is now Indonesia
- Bombay is now Mumbai, and of course has been in the news recently
- Calcutta is now Kolkata
- Bangalore is now Bengaluru, which by any name, is where many of the IT jobs are going
And do you recall the unsuccessful state name change effort from North Dakota to Dakota, to make the state seem a little less northern and cold?
Some successful brand name changes, in my opinion, are:
- Kentucky Fried Chicken to KFC, because they're no longer just in Kentucky, sell only fried chicken, and sell only chicken
- Boston Chicken to Boston Market, to reflect a broader menu
- Oil of Olay to Olay, since most new Olay products have nothing to do with oil
- St. Louis Bread to Panera Bread, from the Italian pane for bread
Finally, Atlanta Bread just changed their name to Zaria, which is Russian for sunrise. In my opinion, Zaria sounds more like a drug name than a restaurant name.
Technorati Tags: FEMA Branding, FEMA Name Change, EMA, City Name Change, Country Name Change, Brand Name Change
Posted by William Lozito at 5:23 PM
Posted to Brand Naming | Branding | Company Naming | Food | Marketing | Naming | Retail | Travel and Tourism
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What Effect Do Fast Casual Restaurant Logos Have on Brand Perceptions?
As you may know, Fast Casual restaurants represent a growth area in the restaurant business. Some established Fast Casual restaurants are Applebee's and TGI Friday's.
There are also some up-and-coming Fast Casual restaurants such as Briazz, Corner Bakery, Cosi, and Potbelly.
We were interested in what consumers thought of the aformentioned Fast Casual chain logos and conducted some proprietary research among the target market to find out.
Recently, Fast Casual magazine picked up on our Fast Casual logo research study results and reported on them in an article entitled, Your Name is Part of Your Brand. If you'd like a free copy of the research study, just drop me an email.
Technorati Tags: Fast Casual Restaurants, Restaurant Logos, Brand Perception, Brand Research
Posted by William Lozito at 3:55 PM
Posted to Brand Naming | Branding | Food | Marketing | Naming
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July 19, 2006
Columbus: Another Tourism Slogan in the Making
I've written a lot about a number of recent tourism slogans, both nationally and internationally.
If you'd like to see some of the inner-workings of how one branding consultant, North Star Destination Strategies of Nashville Tennessee, goes about developing a tourism slogan go here to answer the survey questions for Columbus.
By the way, we're talking about Columbus, Indiana here. I think that's one of the biggest hurdles they'll have to overcome - being overshadowed by the more prevalent Columbus, Ohio.
Technorati Tags: Tourism Slogans, Geographic Branding, Tourism Branding, Branding Survey, Branding Survey
Posted by William Lozito at 1:15 PM
Posted to Branding | Marketing | Slogans | Taglines | Travel and Tourism
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You Can Go Insane Trying To Find An Available Domain Name
Lee Gomes, of the Wall Street Journal, today published a fascinating article on domain names.
The source of his information is Dennis Forbes, an analyst with Vastardis Capital Services, a New York mutual-fund service company.
Although, being a naming company, anecdotally, we are aware of many of these findings. But not to the degree and thoroughness that are reported in the Journal article.
Hats off to Dennis for analyzing this information and Lee reporting on it:
- There are roughly 47 million domain names that end with ".com".
- For every possible 2-character and 3-character combination, including both letters and numbers, all possible domains are taken.
- The most common word, four letters or longer, is "home" - 719,000 domains have some sort of home in them.
- "Sex" appears in 257,000 domains; "Imagine" appears in 3,700.
- The average length of a domain name is 13 characters long - half are between 9 and 15.
- A domain can have, at most, 63 characters, and there are 550 such domains.
- Each of the 26 letters of the alphabet have a domain in which the letter is repeated 63 times.
- Most people now search for Web sites using a descriptive word or phrase...
We especially understand that last point. We recognized, years ago, that potential clients were searching by a descriptive word or phrase. That's why we chose www.namedevelopment.com for our domain name.
Technorati Tags: Domain Names, Name Availability, Available Domains, Descriptive Name
Posted by William Lozito at 12:34 PM
Posted to Brand Naming | Company Naming | Linguistics | Naming | Product Naming
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July 18, 2006
Brand Naming: Students Know Technology Not Branding
Every year the National Youth Leadership Forum on Technology collects some 1200 high school students in San Jose for an intensive series of site visits, seminars, workshops, labs, and presentations by representatives from major technology companies and universities.
And every year the students are divided into teams to work on Future Solutions projects to solve real-world dilemmas "through the creative use of existing or future technology." Yesterday, judges from the likes of Microsoft, Google, and HP convened to award prizes in categories such as "Best Business Solution," "Greatest Global Impact," and "Best Expansion of Existing Technology," with one overall winner out of the eleven category winners.
All of the projects were good, but some had better names than others. "Sewergy" and "LugEx" show a better grasp of the importance of branding in today's marketplace than "Implementation of Nanosensors in Regards to Insulin Control."
The two top contenders for overall winner were both renewable energy solutions. Runner-up TerMight used termites and yard waste to create high-grade ethanol to fuel cars, while the winning project harvested wind power by putting turbines on floating frames tethered to oil derricks.
The name of this project? S.O.R.E.
That stands for Solutions of Renewable Energy, and with the gull-like logo the students drew, it was clear they wanted people to think of the homophone for their acronym: "soar."
Unfortunately, if the judges are anything to go by, that wasn't what came to mind. There were numerous "don't get sore if we don't vote for your project" remarks from the judges on other teams when it came time to choose the overall winner. If S.O.R.E. had been a real company, its name would have been a serious liability.
They would have done better just to call the project "Soar," making up a new acronym if they felt they had to. (Acronyms are not the best choice for names, but are pretty common for non-profit and research institutions: think of SETI, or of NYLF for that matter.)
Fortunately for Team S.O.R.E., the project's name was not one of the criteria the judges used to determine the best project.
These students understood the technology of what they submitted, but like many companies, they overlooked the importance of an appropriate brand name.
Technorati Tags: NYLF, Project Name, Technology Brand, Acronyms
Posted by Diane Prange at 10:38 AM
Posted to Brand Naming | Branding | Company Naming | Linguistics | Naming | Product Naming | Technology
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Links Du Jour 07-18-06
- Aquapod Hits the Road - The packaging is certainly cool, but is the Aquapod brand name cool enough to convert kids?
- How to Name a Web 2.0 Product or Company - Chris Tingom asks what makes an effective product name and lists a variety of name development techniques. Is created or descriptive the better communicative route to take? - That depends on the brand strategy...
- Product name starting with an A: Good idea? - Johan Beyers discusses the considerations for naming a new product called Abbackup. Read the comments to this blog post for some insights and creative advice on product naming.
Technorati Tags: Aquapod, Web 2.0 Company, Brand Strategy, Abbackup, Naming Advice
Posted by at 9:16 AM
Posted to Brand Naming | Company Naming | Marketing | Product Naming
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July 17, 2006
Brand Naming: Virgin Galactic Launches From Spaceport America
As you may be aware by now, a sight in New Mexico that will be used for launching sub-orbital flights changed their name from Southwest Regional Spaceport to Spaceport America.
Sounds like a reasonable name change to me. This is not an airport, but it is a port that sends you into orbit.
However, when I learned that Sir Richard Branson of Virgin was involved, I immediately thought, "Why isn't Virgin in the name?", only to learn that Branson's company that will use Spaceport America is called Virgin Galactic. Now this makes sense, since to date, anything Virgin has turned to gold.
Part of the Virgin brand's core idea is "challenging the status quo" and "injecting an element of fun." Thrusting passengers in space for 2.5 hours to experience 5 minutes of weightlessness at $200,000 a ride is certainly "challenging the status quo" and "injecting an element of fun."
Whoever can afford $200,000 for 5 minutes of weightlessness should also be required to donate a like amount to some worthwhile charity. If I were Branson, that's what I would do.
Technorati Tags: Spaceport America, Virgin Galactic, Richard Branson, Virgin Brand
Posted by William Lozito at 5:54 PM
Posted to Brand Naming | Branding | Naming | Sports and Recreation | Travel and Tourism
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July 14, 2006
Manitoba's Spirited Energy Slogan Doomed
I've been carefully following Manitobans' reactions and sentiments toward Manitoba's new Spirited Energy slogan announced in June of this year.
I thought it was a misguided effort then, and I still think it is. Apparently, many Manitobans feel that way, too. Tom Brodbeck of the Winnipeg Sun has reconfirmed that the Spirited Energy slogan has been roundly criticized and ridiculed.
Tom took matters into his own hands yesterday, July 13th, inviting Manitobans to create a better slogan. Just today, Brodbeck reported on some promising slogan entries he has received from Manitobans:
- Manitoba - Heart of the Continent
- Manitoba - The Jewel of the North
- Manitoba - Prairie Paradise
- Manitoba - Explore your Dreams
- Manitoba - The Centre of it All
Oh, these didn't cost $600,000, which was paid to a naming consultant to come up with Spirited Energy.
Technorati Tags: Manitoba Slogan, Spirited Energy, Manitoba Branding, Tourism, New Slogan, Tourism Campaign, Manitoba, Friendly Manitoba, Tom Brodbeck
Posted by William Lozito at 1:44 PM
Posted to Branding | Slogans | Taglines | Travel and Tourism
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Abercrombie & Fitch Now Available in Hospitals. Sort of.
I don't believe it.
In a July 9th post, I wrote about a trend of high schools selling naming rights.
I never realized that hospitals were considering the same. The Columbus Children's Hospital has named their emergency room the Abercrombie & Fitch Trauma Center. Yes, they got a $10 million donation, but are they prostituting themselves in the long run?
I'm still waiting for someone to sell the naming rights to public toilet seats. Just kidding. But, you never know.
Technorati Tags: Abercrombie & Fitch, Columbus Children's Hospital
Posted by William Lozito at 1:09 PM
Posted to Branding | Naming | Naming Rights | Pharmaceutical | Retail
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July 13, 2006
Name The Chick Contest
No. Not that kind of chick.
The Detroit Zoo is running a contest throught July 31, 2006 to name a new male penguin chick.
Here's yet again another opportunity to try your hand at naming.
Technorati Tags: Naming Contest, Detroit Zoo, Penguin Naming
Posted by William Lozito at 9:54 AM
Posted to Naming | Travel and Tourism
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Tourism Slogan: Emulation or Trademark Infringement?
It was bound to happen.
A drug company is playing off the famous Las Vegas tagline, "What Happens in Vegas, Stays in Vegas."
A drug company, Samaritan Pharmaceuticals, has trademarked an AIDS medication campaign with a spin on the famous Vegas tagline: "What happens in Vegas does not always stay in Vegas."
Although the drug company claims that their marketing efforts will benefit Las Vegas tourism, as you can imagine, the Las Vegas Convention and Visitors Authority holds another view.
I'm wondering if Las Vegas can successfully challenge this slogan. What do you think?
Technorati Tags: Las Vegas, Samaritan Pharmaceuticals
Posted by William Lozito at 9:08 AM
Posted to Marketing | Pharmaceutical | Slogans | Taglines | Travel and Tourism
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An Auschwitz By Any Other Name Is Still Just As Reprehensible
"Poland wins name change for Auschwitz death camp"
That's the headline of a Reuters article yesterday evening. I think it's quite unbelievable. And, as it turns out, it probably is.
Although the Polish Cultural Minister, Kazimierz Ujazdowski, claimed "This decision marks a victory for both Poland and historical truth," the World Heritage Committee (WHC) of the UN is back-peddling on its decision, noting that "further international consultation" is required.
Ian Marciulionyte, of the WHC, is now quoted as saying, "In view of these complex criteria, the WHC will discuss at its next session the name of the Auschwitz Concentration Camp on the World Heritage List."
Oh, what was the new name for Auschwitz? Former Nazi German Concentration Camp of Auschwitz.
My point of view in this matter has not changed since my April 1st post. No fooling. Please see my three reasons for resisting a name change.
Whatever the outcome, most people will just call it Auschwitz anyway.
Technorati Tags: Concentration Camp, Nazi Germany, Nazi, Germany, Poland, Auschwitz, Birkenau, Holocaust, WHC
Posted by Diane Prange at 8:46 AM
Posted to Naming
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July 12, 2006
Product Naming: The Inevitable Trademark Conflict
Just yesterday, Tuesday, July 11, I read about two name changes.
What struck me about these name changes is that both of the changes were forced by a large corporation against a smaller company.
In the UK, Burger King has stopped Wholebake from using the Whopper brand name for its vegetarian flapjacks. I fully understand this, since both companies are in the food business and many restaurant product brands end up in the supermarket, from Stouffer's to Starbucks.
I can see Managing Director of Wholebake Mark Gould's point when he says "Once again, it's a case of a big company using its financial muscle to squash the little guy." However, I think it is very justifiable and appropriate for Burger King to protect its Whopper trademark.
However, I have a harder time understanding why Avon would consider a magazine, ANEW, a conflict with their ANEW skincare products. In my opinion, the odds of consumers confusing a magazine title and a body lotion brand are quite remote.
But, what this does illustrate is that if you're a big company with deep pockets, like an Avon, you can challenge the trademark, and a smaller company, even if they have the right to use the name, usually doesn't have the financial resources to fight for it.
On the other side of this issue is a Microsoft that just decides to use an existing trademark owned by a small company. That's what they did with Internet Explorer. In the end, Microsoft paid the company $5 million, which equates to about 10 cents to us.
Technorati Tags: Name Change, Wholebake Whopper, Burger King, Trademark, Mark Gould, Whopper, Anew Magazine, Avon, Microsoft
Posted by William Lozito at 8:49 AM
Posted to Brand Naming | Food | Health and Beauty | Marketing | Product Naming | Trademarking
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July 11, 2006
Product Naming: Stop Morphing My Phonemes!
I find one of the challenges in using foreign words to create new product names is the way sounds shift shape across languages.
Linguists call a unit of sound a "phoneme," from the Greek word phone, meaning "voice." And right there we have a demonstration of the problem. English "phone" is a one-syllable word, but Greek phone is two syllables, since the "e" at the end rhymes with "way."
English has one letter, "e," to represent the two Greek "e"s: Epsilon (the short e, pronounced like the "e" in English "bed") and Eta, which is pronounced like a long English "a". Not only that, but English uses "e" to represent at least two other sounds as well: the "uh" of "the" and the long "e" of "Steve." And then there's the silent "e," at the end of "Steve," which isn't pronounced at all.
All of which means that English speakers might not be sure how to pronounce a new name with an "e" in it, unless the "e" is part of a word or name they already know.
I feel if people can't pronounce a brand name, they're not going to talk about it - and those who hear them might not realize which product they mean if they do. Look at the problem Nike (another Eta word, this time the name of the Greek goddess of victory) had convincing the American public that its brand name didn't rhyme with "bike."
This problem with the changing shape of sounds rules out a lot of otherwise good name candidates, at least for English names. Languages like Italian, Spanish, and German are much more a case of "what you see is what you get" when it comes to pronunciation and spelling.
But English, precisely because it has roots in so many languages and uses so many imported words, has many ways to represent every sound and many sounds for every combination of letters (called a "morpheme," from the Greek word for shape).
The moral of the story? Watch out for Etas when naming.
Technorati Tags: Morphemes, Phonemes, NIKE, Greek, English Language, Languages, Pronunciation
Posted by Diane Prange at 7:05 AM
Posted to Brand Naming | Linguistics | Naming | Product Naming
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July 10, 2006
Brand Naming: What Letter is in Your Freezer?
What would we do without frozen foods today?
Ever since Clarence Birdseye invented frozen foods, they've become an integral part of our lives. Yes, a few might disagree with that. However, frozen food penetration in the U.S. is almost universal.
The Frozen Food category is one of the most, if not the most, competitive in the food business. There's limited freezer space and new products are being presented to the grocery trade daily.
There are many elements that go into the marketing mix that impact the success of a frozen food product. Although not one of the 4 P's, a product's brand name is a critical element of the marketing mix.
With that in mind, our proprietary English language consonant research has revealed that a brand name beginning with the letter "S" is very appealing to female shoppers (think Sara Lee and Stouffer's).
On the other hand, brand names beginning with the letter "K" convey dependability. What could be more dependable to consumers than the Kraft brand?
For more insight into how English consonants influence consumer perceptions of frozen food brands, please see the recent Frozen Food Age article that more fully discusses our proprietary research findings.
Technorati Tags: Frozen Foods, Consonant Research, Food Marketing, Market Research, Birdseye
Posted by William Lozito at 8:14 AM
Posted to Brand Name Research | Brand Naming | Food | Marketing | Product Naming
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July 9, 2006
Is Selling High School Naming Rights a Good Idea?
Would you send your child to Skyy High (after Skyy Vodka)? What about Starbucks Academy? Or maybe the Victoria's Secret School for Girls?
It could happen in your town. American high schools, desperate for funding, are selling off naming rights for their gymnasiums, cafeterias, classrooms and even the entire school.
Now, it's not uncommon for universities to name buildings after the primary donors who paid for their construction. And an increasing number of sports stadiums have corporate labels attached. (This can be awkward in an age of perpetual mergers and takeovers — witness Pacific Bell — no, SBC — no, AT&T Park in San Francisco.)
Apart from the fact that public high schools are supposed to represent their entire communities, any high school considering going down this particular fundraising path risks the embarrassment of inappropriate monikers.
Consider the following high school naming rights:
- Virgin High
- The La-Z-Boy Gymnasium
- Hefty Cafeteria
- The Slim-Fast Cafeteria
- Jelly Belly Gymnasium
- Slumberland Study Hall
- TGIF High
By the way, I do not think selling high school naming rights is a good idea. I could see MySpace lockers.
But I'd rather see the high schools in the U. S. replace 20% of teachers who cannot teach and cut waste. No, I won't hold my breath waiting for this to happen.
Technorati Tags: Naming, Marketing, Education, Sponsorship, Branding
Posted by William Lozito at 5:31 PM
Posted to Naming Rights
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July 7, 2006
Brand Naming: When is a Name...Just a Word?
Dominating the market for a product or service has its down side.
Once people associate your brand name with a particular function, they start using it to describe any product of that type. "Thermos" is the classic example: Merriam-Webster defines "thermos", with a lower-case "t," as "a container (as a bottle or jar) with a vacuum between an inner and outer wall used to keep material and especially liquids either hot or cold for considerable periods," relegating the trademark "Thermos" to the etymology section.
Now it's officially happened to Google. Ever since Google became the predominant search engine, people have been using the verb "to google" to mean "look up in Google." We've said it before that Google is worried about the genericization of its name. Now "google," again with a lower-case G (because English doesn't capitalize verbs any more than it does generic nouns), has also made it into Merriam-Webster.
Why is this a problem? Just as "thermos" now applies to insulated flasks made by any manufacturer, "google" could easily mean "look up in any search engine."
Within the high-tech community, the verb "google" is often shortened to "goo." The abbreviation leaves the trademark protected, but has much less flattering connotations. I might prefer having my brand eroded a bit, myself.
Just about everyone knows that Kleenex, Band-aid, and Xerox were once brand names.
Lesser-known are the following names that were once trademarked and have now become genericized:
- Bikini
- Granola
- Linoleum
- Margarine
- Yo-yo
- Zeppelin
- Zipper
Technorati Tags: Google, Generic Brand Names, Genericized Trademarks
Posted by at 4:56 PM
Posted to Brand Naming | Branding | Linguistics | Product Naming | Trademarking
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Tourism Slogans: Could Pennsylvania Have Done Any Worse?
I almost don't know where to begin.
Everything that Pennsylvania did to create their new slogan was wrong.
Their new slogan is "I break for shoofly pie". Pennsylvania officials claim that most tourists know what shoofly pie is. If you believe this, once again, I have a bridge I want to sell you. By the way, shoofly pie is a traditional Pennsylvania Dutch molasses pie. But you knew that already. Yeah, right.
To compound the insult to our intelligence, tourists are supposed to take away that the "break" in "I break for shoofly pie" conveys getting out of your cars and taking a break from driving. Baloney.
And how did Pennsylvania select this slogan from all others? It had the residents of Pennsylvania vote on the slogan. What about the target market? Aren't potential tourists really the target market? This is like a company introducing a new product and having its corporate employees vote on the product name. Ridiculous.
I'm more than convinced, I'm sorry to say, that most tourism officials, not just Pennsylvania, don't know what they're doing when it comes to developing and testing a slogan.
If more than 17% of the U.S. population is aware of shoofly pie, I'll eat 53.75* slices of shoofly pie at Independence Hall.
*That's the number of Nathan's hot dogs that Takeru Kobayashi ate to win the 2006 Nathan's Famous Fourth of July International Hot Dog contest.
Technorati Tags: Pennsylvania Tourism, Tourism Slogan, I Break For Shoofly Pie
Posted by William Lozito at 8:07 AM
Posted to Marketing | Slogans | Taglines | Travel and Tourism
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July 6, 2006
Links Du Jour 07-06-06
- Infusion Deluge - This post by Paul Williams illustrates a trend in naming products with the words fusion or infusion. Paul advises against using these words in product naming, since they've lost their meaning.
- The MasterCard OMG WTF Rebranding - Interesting post on the origins of the Mastercard brand name and logo development. Now, the Mastercard Worldwide family of brands has a new logo, too.
- Microsoft product naming fiasco continues - As the release of Office 2007 gets closer, the unofficial Microsoft weblog reminds us of Microsoft's poor record of product naming. It's becoming clear that internal politics and a complex brand architecture can sometimes hinder the development of simple and friendly branding.
- Your Driver - What's In A Name - Donn Glenn enlightens us with this funny list of product names that golf club manufacturers have devised to appeal to "golfing testosterone". Most of these names sound like a fast food hamburger to me.
Technorati Tags: Mastercard Worldwide, Rebranding, Office 2007, Driver Names
Posted by at 10:13 AM
Posted to Brand Name Research | Brand Naming | Branding | Financial Services | Marketing | Product Naming | Sports and Recreation
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July 5, 2006
Is it Smart to Use Foreign Words When Naming or Branding?
Thanks to Lee Hopkins of Better Communication Results for reminding us of both the humor and the potential for disaster when using foreign words to name products or brands.
Some time back on this blog I discussed the phenomenon of "Konglish," in which Koreans (mis)use English for slogans and brand names.
The Japanese version, "Engrish," has a long and hilarious history, chronicled at engrish.com by a dedicated webmaster who lived and worked in Japan for several years.
To be fair to the creators of the products displayed at the Engrish.com website, most are not meant for export, so there's nothing particularly funny or embarrassing to the people buying them. As long as they're kept out of the hands of English speakers, there's no problem.
But such products as "Homo Soap," "My Fannie" toilet paper and a few others I prefer not to mention but can be found here, remain an important reminder to check on the meaning of any cool-sounding foreign words before using them in public, never mind using them for naming a company, product or brand.
Technorati Tags: Japanese, Korean, Engrish, Konglish, Language
Posted by William Lozito at 7:00 AM
Posted to Brand Naming | Branding | Marketing | Product Naming
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July 4, 2006
Ares Spacecraft Has a Martial Name
Naming, be it product naming, or creating a brand name, or company naming for that matter, can have unintended consequences. That appears to be the case with NASA's spacecraft naming.
NASA insists, however, that in naming its new exploratory spacecraft the Ares I and II, it had no desire to invoke the concept of war and destruction. They found that Ares is the Greek equivalent of Roman Mars and decided it was a fitting name for spacecraft the final destination of which is the fourth planet.
Did the researchers at NASA forget, then, that Mars was the Roman god of war, and that its red color was reminiscent of blood to those who first named it? I think they may have.
Admittedly the Roman god Mars was a far more respectable deity than Greek Ares, but then again, the Romans were justly proud of their military might. They created a successful and generally well-run empire, while Greek wars tended to be internecine and leave everyone involved unequivocally worse off.
Because most of us in the modern world are introduced to Mars as the proper name of a planet before we learn any mythology, we don't automatically associate the name with aggression. And it may be that the general public doesn't associate much with the name Ares, except perhaps to confuse it with the astrological sign Aries.
But I think checking with a few classicists about a proposed name isn't rocket science. I think it's disingenuous of NASA to claim ignorance about the connotations of "Ares."
Rockets can be and have been named after planets before (think of the Saturn series), so this isn't like the Nyx/Nix case I recently blogged about. If they wanted a peaceful name for a Moon-Mars rocket, they could have chosen Selene, the Greek lunar deity. They didn't.
And, I for one don't find it reassuring.
Note also that NASA is confusing matters with another pair of projects called ARES: a proposed Mars mission, dubbed Aerial Regional-scale Environmental Survey of Mars, and an office called Astromaterials Research & Exploration Science.
For other perspectives on the Ares name, see what other bloggers are saying:
Technorati Tags: NASA, Ares, Rocket, Space, Mars
Posted by Diane Prange at 1:50 PM
Posted to Brand Naming | Branding | Linguistics | Marketing | Product Naming
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July 3, 2006
Product Naming: PooSing a problem for Sony?
Sony appears to be taking a leaf from Nintendo's book when it comes to product names, dubbing the controller for their upcoming Playstation 3 "P oo S."
The announcement has sparked a great deal of toilet humor (not to mention disbelief and disgust) among gamers. While the idea behind the name may have been to create a visual representation of the controller (rather like the way the "ii" of "Wii" duplicates the shape of the twin command sticks), Sony really should have thought this one out.
The least offensive association I can attach to "PooS" is a phonetic (from an English-speaking perspective) spelling of "poes," the Dutch word for "cat" - though the Dutch would actually pronounce "Poos" to rhyme with the English word "pose."
Not so the English speakers among Sony's intended consumers. While the double-o in English admits to many pronunciations, most of them zero in on the crudest. One computer expert I know based his response on IRC slang and suggested "Piece of Obsolete ****." Another was kinder and suggested "Piece of Outstanding ****."
It's difficult to imagine how Sony could have expected any other response.
Technorati Tags: Gamers, Playstation 3, PS3, PooS, Sony
Posted by Diane Prange at 1:39 PM
Posted to Brand Naming | Consumer Electronics | Media and Entertainment | Product Naming
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text:
The United Nations, food aid agencies and the British Government accused the world's largest commodities trading company, Glencore International, headquartered in Baar, Switzerland, of characterizing soaring world food prices as "good" business.
The rise in global food prices are partly due to the worst U.S. drought in a half century, which has spawned record feed prices that in turn are causing farmers to shrink cattle herds to the smallest in two generations, driving beef prices higher.
According to USDA estimates, beef output will slump to a nine-year low in 2013 after drought damaged pastures from Missouri to Montana.
Russia suffers from a similar food crisis that could force their government to ban grain exports.
The senior economist of the UN's Food and Agriculture Organisation, Concepcion Calpe, told The Independent: "Private companies like Glencore are playing a game that will make them enormous profits."
According to The Independent, Glencore's director of agriculture trading, Chris Mahoney, triggered the controversy when he said:
"The environment is a good one. High prices, lots of volatility, a lot of dislocation, tightness, a lot of arbitrage opportunities.
"We will be able to provide the world with solutions… and that should also be good for Glencore."
Oxfam, an international relief and development organization dealing with poverty and hunger was outraged by Glencore's exploitation of volatile world food prices.
Jodie Thorpe, from the aid agency's Grow Campaign, said: "Glencore's comment that 'high prices and lots of volatility and dislocation' was 'good' gives us a rare glimpse into the little-known world of companies that dominate the global food system."
Oxfam said companies like Glencore were "profiting from the misery and suffering of poor people who are worst hit by high and volatile food prices", adding: "If we are going to fix the ailing food system then traders must be part of the cure."
A Glencore spokesperson said: "Regardless of the business environment, Glencore is helping fulfil global demand by getting the commodities that are needed to the places that need them most."
Calpe said leading international politicians and banks expecting Glencore to back away from trading in potential starvation and hunger in developing nations for "ethical reasons" would be disappointed.
"This won't happen," she said. "So now is the time to change the rules and regulations about how Glencore and other multinationals such as ADM and Monsanto operate. They know this and have been lobbying heavily around the world to water down and halt any reform."
Glencore's collective corporate mindset is so very reminiscent of what took place in the year 2000, when Enron traders caused rolling blackouts in California by trading California's electricity like a commodity in the spot and forward markets.
Enron's actions left more than 100,000 businesses and residential customers in the dark for two days, trapping people in elevators and shutting down high-tech companies such as Cisco Systems and Apple Computer.
"The traders said that Enron's former president, Jeff Skilling, pushed them to 'trade aggressively' in California and to do whatever was necessary to take advantage of the state's wholesale market to boost the price of Enron's stock."
"Skilling would say, 'if you can't do that then you need to find a job at another company,'" said one former senior Enron trader. "He said we should go trade pork bellies if we can't be aggressive."


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- Parking (limited spaces)
- Free self parking
- Smoke-free property
Available in all rooms: Free WiFi
Available in some public areas: Free WiFi
Free self parking, Parking (limited spaces)
Room Amenities
- Free WiFi
- Air conditioning
- In-room climate control (air conditioning)
- Coffee/tea maker
- Hair dryer (on request)
- Iron/ironing board (on request)
- Television
- Desk
Guest House Policies
Check-in time starts at 4:30 PM
Check-in time ends at 11 PM
Check-out time is 10 AM
Payment types
Children and extra beds
- Children are welcome.
- Rollaway/extra beds are not available.
- Cribs (infant beds) are not available.
- Pets not allowed
You need to know
Extra-person charges may apply and vary depending on property policy.
Government-issued photo identification and a credit card or cash deposit are required at check-in for incidental charges.
Special requests are subject to availability upon check-in and may incur additional charges. Special requests cannot be guaranteed.
No rollaway/extra beds available
No cribs (infant beds) available
Guest house Name
- Apple Guest House
- Apple House Guest House
- Apple House Guest House Heathrow Airport
- Apple House Heathrow Airport


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SPORTS>>Hits dont come when needed
Leader sports editor
Fayetteville Abundant Life gave up three unearned runs, but the key issue of its 5-1 loss to Horatio in the state championship game Saturday in Fayetteville was lack of timely hitting. The Owls got seven base hits, compared to just three for the Lions, but only got their leadoff hitter on base once, and couldnt get that elusive base hit while runners on the bags.
Thats it, Abundant Life coach Wes Johnson said. We only struck out twice, so we were putting it in play. We just couldnt get a base hit when we just had to have it. The one inning we got the leadoff runner on, we scored. We just werent able to do anything until there were two outs, and then couldnt get anything after that.
The Owls first run came in the second inning when a Justin Treece single scored Jerry Lawson.
Abundant Life lost the lead in the bottom of the third, but only after what should have been a third-out strikeout by starting pitcher D.J. Baxendale. Baxendale struck out Horatios Brett Weatherwax with a curve ball in the dirt that got by the catcher. Baxendale then hit Alex Ayers, and Dillon Blankenship laid down a sacrifice bunt that was misplayed by the Owls. Catcher Thomas Garrick overthrew second baseman Carson Seelinger, who was covering first base. Right- fielder Colby Woolverton then mishandled the ball while scooping up the overthrow and both runners scored on the play. Horatio starting pitcher Kolton Saulsbury then tripled down the right-field line for the first Lion hit of the game. The hit drove in Blankenship, and Saulsbury scored on an infield single by Matt Jones.
Bad luck cost the Owls another run in the fifth inning. A bases-loaded pop-up down the right-field line, just behind first base, landed in just the perfect spot for Matt Jones. No Owl fielder could get the to ball before it landed on right on the dirt-grass border. Woolverton caught the ball on the bounce and threw home. The throw was in time to get a force out, but no tag was applied. The umpires ruled the hit an infield fly, which took away the force and left the runner safe at home to set the final margin. The ruling was technically the right call, and no beef was made. The big disappointment for the Owls goes back to the timely hitting.
They had two runs that were legitimately earned, Johnson said. So the bottom line is we still have to score more runs. We still lose even if you take away our mistakes. We just didnt get it done today.
Baxendale threw a good game. The sophomore right-hander went the distance with eight strikeouts and no walks while giving up only three hits.
Abundant Life finishes the season with a record of ?? while Horatio finished 30-6.
Thats a great record, Johnson said of Horatio. Any time you win 30 ball games youve done something. We knew we had to hit well and play mistake-free baseball to beat a team like that, and we didnt do it. We feel like things would have been different if we had done those things, but we didnt so we just give Horatio all the credit they deserve.


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FARE is pleased to announce that we're kicking of Food Allergy Awareness Week with a special food-allergy-friendly episode of the popular CBS morning program "Recipe Rehab"! In this special episode, sponsored by FARE, the chefs in this cooking competition will take on a double challenge—making a family carrot cake recipe healthier and safe for the Savant family's two children who have multiple food allergies.
FARE is thrilled to be sponsoring this episode to help increase awareness among the public about the challenges faced by families managing food
allergies. Tune in this Saturday, May 10 or Sunday, May 11 (check local listings) to see which recipe the Savant family chose!
We asked Jen Savant some questions about her family's experience on the show. Read more of this behind-the-scenes interview!
The Savant Family's Food Allergy Story
We discovered our oldest daughter had food allergies at a young age. When she was nine months old, she stopped having an appetite, rejected foods, and started to have hives. After her 1st birthday, when she avoided the cake altogether, we started to get a hint that she may be having food allergies. After her first experience of anaphylaxis and months of food diaries and testing, we discovered food allergies were present.
Along came her brother a few years later and we noticed his food allergies presenting themselves at a very early age as well. Both have experienced anaphylaxis and carry emergency packs wherever they go. They also both have asthma and wear allergy bracelets.
Having two children with severe food allergies is challenging, but with the two of them together, it has become a family lifestyle. We look for the blessings about the food allergy lifestyle and enjoy finding food inspirations to keep them on the track to experiencing "everyday regular food" just like everyone else.
Why did you make the decision to appear on Recipe Rehab?
The opportunity to have our family appear on Recipe Rehab was a no brainer – to represent the food allergy community and to be inspired by new foods for our family and others like us – awesome! It was a great experience for our family to see that foods and recipes without their allergens present were getting some attention beyond our kitchen! It is often difficult to show up to birthday parties and family holidays without a good dish to share with everyone. To be a part of a food show for our family, well that is just something we couldn't pass up, largely because we so often pass up a large portion of food experiences. This was a great opportunity for our family. We were honored to be a part of it.
What was it like being on the show?
It was an exciting day at our house being a part of the Recipe Rehab taping process. We definitely didn't know what to expect but soon after meeting the producers and staff, we were comfortably set to enjoy the day. They were all very nice, respectful, and gracious. Camera crews came in to our kitchen and started to set up the production background- cameras, microphones, lighting, etc. Instantly, our home became a set. The kids were over the moon excited just to see the course of events that were behind the scenes. We were all prepped with a morning meeting which downloaded us on the upcoming day events. The kids felt like adults and the taping was very fun.
What we enjoyed most was sharing a little bit about ourselves and having fun cooking and baking together with an outcome that the kids could enjoy. The whole process was fun for all of us but also great to share our food allergy story.
What are some of your cooking tips to those new to food allergies?
Obviously, label reading is our number one tip. Once that is underway, knowing the list of food substitutes and keeping your kitchen "safe" is very important. For us, we eliminated the bulk of food allergens from our kitchen, but it is also important to remember cross contact (if that is an issue for you) if there are food allergens nearby. From experience, we now keep sponges, cutting boards, knives, pans etc. allergen-free. It is a small extra step but one that has proven beneficial in keeping our children safe.
Another tip is that we try to make the baked goods, snacks, etc. that we have to prepare, on one or two days a week only. We don't want to feel trapped in the kitchen. Getting inspiration from cookbooks and other families managing food allergies keeps us feeling like we experience a variety of foods and have fun creating them. Visiting recipe blogs, magazines, and doing research on new allergy-friendly foods (what is new to the market, etc.) also helps to revitalize our family menus and snack ideas.
Savant Family's Favorite Food Allergy-Friendly Snacks:
- Homemade Granola and Granola Bars
- Homemade Dairy Free "Cheese" crackers
- Fruit Smoothies (sometimes frozen, to make popsicles)
- Fresh Fruit (often better received when cut in to fun shapes!)
- Fruit Leather
- Homemade Hummus and Vegetables/chips
- Cereals
- Kale Chips!
- Coconut Milk Yogurt
- Homemade muffins (all sorts!)
- Crackers with Apples
- Veggies with homemade "dairy free" ranch dip
Tune in on on Saturday, May 10 to watch the Savant family's episode!


text: Good interview with Jim Rickards from the scenic backdrop of Stamford Connecticut. Kaiser and Rickards discuss the relationship between Fed policy to the BRIC nations and other emerging markets. The unwinding of the dollar standard and petrodollar standard are also discussed. Rickards describes how the lack of an anchor in global financial system has played havoc with a number of established international trading patterns. Rickards suggests the slow diminution of the dollar standard will continue.


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This is just a simple programme designed to emulate a real chess board and pieces. It was born out of the frustration of trying to use 'other' email chess programmes which insisted on trying to teach me how to play chess and not allowing moves.
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Email Chess allows you to play chess with a friend over standard email. By sending your moves back and forth over your email account, you can play chess with as many other friends as you wish, simultaneously.
Arcadetribe online chess is developed for chess fans.In this game, you can compete with real players all over the world or watch other games in progress.
Hexagonal chess is a chess game variant played on a hexagonal board. Of all popular chess variants this is probably the youngest one - game rules, starting positions and game theory were primarily developed in the 20th century.
Resource center for parents and teachers. It took a while but, here is the Canadian Chess Directory. Its still a work in progress so, if you have a Canadian chess Website or know of a good one let.
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Plus jobs, real estate, cars and shopping information. Play gin rummy, play cribbage, play dominoes, play backgammon, play and practice chess.


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Google is poised to enter the crowded market for music streaming services that are changing the way many people consume recorded music.
The internet leader has unveiled the paid subscription service at an annual conference for software developers in the US on Wednesday.
A Google service would pose a major threat to Apple's iTunes service, which dominates the legal downloads market, and pile pressure on Apple to respond with its own service, something it has thus far resisted for fear of cannibalising revenues from tracks bought on iTunes.
Google has reportedly signed deals with record majors Universal Music Group, Sony Music Entertainment and Warner Music Group to provide unlimited access to certain libraries of their songs in return for a fee. Google did not comment in time for publication.
Many users of streaming services report that they have stopped buying music to keep and now only rent it or listen to it for free with advertisements.
Those who pay typically have a subscription of between $7 and $15 a month to get instant access to vast libraries of music. They can stream it over the web or download and listen later provided they remain a customer of the service.
Streaming services welcomed
The Australian Recording Industry Association (ARIA) has thus far welcomed streaming services, saying they are attracting users who would otherwise use illegal file sharing.
However, industry insiders warn that the growth of iTunes in Australia has begun to slow since more than 10 streaming services, including Deezer, Rdio and market leader Spotify launched here in the past 18 months.
If download revenues fall and new revenues from streaming do not make up the difference the industry's recent comeback could prove short-lived.
Music market on a high note
Sales of Australian recorded music rose in 2012 for the first time since 2009, by 4 per cent to $398 million, propelled by hit albums from Adele, Taylor Swift and Gotye, the second rise in 10 years.
It was one of the few traditional sectors, alongside cinema and outdoor advertising, to enjoy growth.
The news was also cause for celebration for record executives after years of dire predictions that the internet would kill the business because of rampant piracy and the unbundling of albums into single track downloads.
More than 46 per cent of the market's value in 2012 came from digital products, compared to 36.7 per cent in 2011, which makes the music industry the most likely traditional media sector to pass that historic digital inflection point first.
Sales of physical music, such as CDs, fell again in 2012.
The Australian Financial Review


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President Obama has finally "evolved." Speaking today to ABC's Robin Roberts, he made an unequivocal statement of support for gay marriage. The announcement introduces a complete contrast with presumptive Republican presidential candidate Mitt Romney, who favors a Constitutional amendment forbidding same-sex marriage. Obama's stance will be embraced by all who believe in equal rights and equal protection under the law. Watch:
OBAMA: I've stood on the side of broader equality for the LGBT community. I'd hesitated on gay marriage in part because I thought civil unions would be sufficient ...I was sensitive to the fact that for a lot of people, the word 'marriage' was something that evokes very powerful traditions, religious beliefs and so forth. But I have to tell you that over the course of several years, as I have talked to friends and family and neighbors, when I think about members of my own staff who are in incredibly committed monogamous relationships, same-sex relationships, who are raising kids together, when I think about those soldiers or airmen or marines or sailors who are out there fighting on my behalf and yet feel constrained, even now that 'Don't Ask Don't Tell' is gone, because they are not able to commit themselves in a marriage, at a certain point I've just concluded that for me personally it is important for me to go ahead and affirm that I think same-sex couples should be able to get married.


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Jerusalem (Oct. 16)
(By Our Jerusalem Correspondent)
Three weeks have passed since the incidents which occurred at the Wailing Wall on the Day of Atonement, and we Jews here in Palestine feel that the first round of our fight has been lost. Palestine Jewry has done all that was possible. It demonstrated, made manifest the indigration of the population. It demonstrated its unity in protest, and the unanimous demand of Palestine Jewry in a manner which is unique in its emphasis and determination. But world Jewry has not given us the support which we expected, nor did the support it did give come in time. There is a proverb which says that "twice blessed is he who gives quickly."
Thousands of protests should have been hurled at the British Colonial Office and the Foreign Office within the first week after the incident at the Wailing Wall. They should have come from every corner of the earth, from every Jewish Community and organization, from San Francisco to Vladivostock. Then the effect would have been felt. We know that telegrams and demonstrations have no longer the importance they had once upon a time, but if they come pouring in suddenly like a flood, in hundreds and thousands, they must compel attention. If the British Government had received simultaneously telegrams from all its Ambassadors and Consuls abroad stating that the Jewish population there was stirred to indignation over the incidents at the Wailing Wall and demanded an immediate and radical solution of the question. Mr. Amery would surely not have been able to content himself with making a formal reply to the Zionist Executive, transmitting to it the official statement of the Palestine Government.
We here in Palestine accuse the Zionist World Executive in London of having failed to rise to the occasion of not having taken the necessary action, firmly, and in time. This was a moment when world-wide action was needed more than at any time. Only the Zionist World Executive was able to organize a great world-wide Jewish protest movement, and it did not do so. What does it matter if a telegram of protest is received today from the Union of Rabbis in America, and tomorrow from the Jewish Community of Warsaw, and a week later from another Jewish Community somewhere else? It has no effect. One protest is forgotten before the other arrives.
At the present moment the situation is as follows: In Palestine itself the matter will make no progress. The Palestine Government is against us and has openly declared that under no circumstances will it allow any change in the status quo. That is to say, the Jews will continue to have no rights at the Wailing Wall, just as it is now. The Arabs have organized a big countermovement. The Moslem Supreme Council has interviewed the Acting High Commissioner, who has given them assurances which have entirely satisfied them. The question can be solved therefore only in London, and we here are waiting for a world-wide movement to be started, directed from London. The intervention of the League of Nations is not necessary. The question can be solved here on the spot, if only the British Government will give the necessary instructions from London.
Under Article 14 of the Palestine Mandate a Commission has to be appointed to settle any disputes in respect to the Holy Places. But there is no dispute about the Wailing Wall. No one has any claim to the Wailing Wall except the Jews. There is no Christian claim to it, and no Moslem claim either. The Moslems own the places around the Wailing Wall, which constitute a Wakf, a Moslem religious endowment, devoted to social, religious, charitable, and suchlike purposes. The houses surrounding the Wailing Wall are occupied by Moroccan Arabs. It is a sort of Moslem "Kolel," like the Jewish "Kolels" here from Warsaw, Hungary, etc. The law provides that land and houses belonging to a Wakf must not be sold, but may be exchanged for land or houses situated elsewhere. The Palestine Government, if only it had wished, could have effected such an exchange long ago in regard to the Moslem property at the Wailing Wall. But the Government is generally against us. Secondly, it is afraid of the protests of the Arabs, whom the Government encourages by its own attitude. Only a definite Order issued in London would be able to make any change in the situation. The British Government can decree that because of the justified demands of the Jews, the question of worship at the Wailing Wall must be regulated, and that to prevent any further disputes and conflicts, the area around the Wailing Wall must be expropriated and handed over into the charge of the Jews, who would have to provide the Moroccan Arabs with land and houses elsewhere in exchange for their present property. If this is not done, we may be certain that there will be fresh incidents at the Wailing Wall constantly.
The cornerstone laying of the temple of Knesseth Israel Congregation, Louis ville, Ky., will take place on Sunday. Mayor William B. Harrison, Rabbi Saul Silber, Chicago, and Rabbi Albert N. Mandelbaum, leader of the congregation, will deliver addresses.
Ground for the new temple was broken July 31 and the structure is expected to be ready for occupancy by May 1. The new synagogue will have a seating capacity for 1,250 persons, a religious school, ten class rooms, a Rabbi's study, an executive office, library and community house. The community house will have accommodations for 600 persons.
Knesseth Israel congregation was formed through the consolidation of two of the oldest orthodox Jewish synagogues, the B'nai Jacob and Bech Hamodrash Hagodel.


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The slaying of a tribesman need not in all cases cause a war.
They were more than gods to the Celtic tribesman—they were kinsmen.
Ashe remained where he was, facing into the bushes which hid the tribesman.
A tribesman's property consisted of his cattle and his serfs.
Instead of being able to save his tribesman, it began to look as though White Otter was doomed to share the same tragic fate.
It was also plain that the Mohawks were about ready to rush to the assistance of their tribesman.
A captive is always selected for this difficult task, so that any harm due to an error on her part may not fall on a tribesman.
As yet the two scouts had failed to answer the frantic appeals of their tribesman.
The characteristic garb of the tribesman was a loose saffron mantle, which served as his dress by day, his coverlet by night.
Nor has the general character of the tribesman long been, if it yet is, extinct.


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Reviews & Stories
read reviews at least 6+ mnths after and compare pics - Maryland
I am now 15 months post 2 Fraxel Restore sessions and must say that this was the WORST decision of my life. I am a 29 Y.O. male that had 3 MINOR acne scars on my right cheek. I was talked into doing my whole face in order to ensure an even tone and texture. The texture I got is the "orange peel" texture everyone is talking about. Here is what causes this: "deleted collagen... READ MORE
Questions from FraxelDamage
How to Correct Fraxel Texture Damage?
After two full face Fraxel Restores @ (45MJ/8Passes) I have developed a rough orange peel texture to my pre-procedure baby smooth skin. It appears from the board that this is a... READ MORE
Recent comments from FraxelDamage
Thank you for the updates!! READ COMMENT
You may want to change your review from a positive to (not sure)because you haven't seen the long term results yet. Just a thought in case things go wrong - you don't want your review influencing someone else. READ COMMENT
Can you find out the setting used? I know this is going to sound counter productive - but it is critical to keep things moist!!!! No harsh topicals - you may have to go back on accutane for another round, but there is more damage to... READ COMMENT
You are still early in the healing phase. Go to a burn center for evaluation. You may be able to use pressure garments or receive therapy to breakup the scar tissue that has formed creating the texture. In hindsight this is what I would... READ COMMENT
What??? READ COMMENT