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Top 5 Trailers from the Super Bowl 2013
Daniel Anderson
4 February, 2013
Some misguided people think the
Super Bowl
is actually about football. Here at
, we call that stuff and nonsense, it's really just a multimillion dollar frame to unleash some of the most anticipated trailers of the year. And watch
do her thing…
Super Bowl XLVII
certainly delivered on this promise, serving up suitably epically pitched promos for every cinematic delight we can expect for the coming six months. Understandably, some titles have us more excited than others, so we've come up with the top 5 trailer from the Bowl below. Oh and for the record the
Baltimore Ravens
beat the
San Francisco
49ers 34-31. Yay sportsteam…
5. Oz The Great and Powerful
We've already seen some footage from
Sam Raimi's
take on
L. Frank Baum's
classic universe and it looks like it might be a surprisingly dark and visually stunning affair, complete with some actual twists courtesy of a clever prequel setting. The only reason its low down the pecking order is that there's little new to see in this spot. Plus we're still not sure that we want to spend two hours in Oz with a grinning
James Franco
In cinemas from the 8th of March.
4. Star Trek Into Darkness
With J.J. Abrams about to decamp to Star Wars, we're willing to bet this will the last time he helms a Trek picture. While the first film has its own silly charm, Into Darkness looks like a fittingly more grim tale, and we can't wait to find out what the deal is with Benedict Cumberbatch's enigmatic character. There's some new footage here, chiefly yet more shots of a battered Enterprise which seems to be going down in a highly populated area. Should have had Denzel at the helm. Check out the spot.
In cinemas from the 17th of May.
3. Iron Man 3
One thing we like about
Iron Man 3
- it doesn't feel the need for a ridiculously drawn out subtitle. It's the third film, we don't need anything more. We're also heartened by the presence of the genuinely funny and talented
Shane Black
taking on both writing and directing duties. Sorry
Jon Favreau
but you kind of screwed up the second entry.
Iron Man 3
has also toed the line pretty well between revealing a ton of plot and giving us plenty of new material to look at and the same continues here, with the spot containing almost entirely new footage. And you have to appreciate that there's a hint of genius to the second, extended promo which you'll also find below.
In cinemas from the 26th of April.
2. The Lone Ranger
In all probability,
Gore Verbinski
Jerry Bruckheimer's The Lone Ranger
is going to be a bit of a mess - after a long drawn out production, massive cost cutting and the excision of what sounded like some damn good werewolves. But we're judging trailers alone here and the film has style and spectacle to spare, all set in the kind of fantastical Western world you just know Verbinski has always wanted to play in. One potential pitfall is the mix between action and humour, which you'll get a hint of here. Play it too silly and you run the risk of heading into slapstick territory and spoiling all that spectacular good will. But if you're looking for slo-mo bullet throwing and 3D in your face bravura, you'll want to be ready for the Ranger.
In cinemas from the 3rd of July.
1. Fast & Furious 6
It was always going to come to this. After the surprisingly superb
Fast Five
, which somehow managed to be the best action film of 2011, we simply can't wait for the latest entry in the increasingly entertaining series. Once more directed by
Justin Lin
and taking the action to Europe, the gang is all back for the sixth entry, even characters we rightly believed were dead. This is our first look at the film in motion and it looks totally mental. Not content to feature a highway chase with a tank,
will also see Toretto and his gang playing some serious chicken with a goddamn jet. Just this glimpse gives us serious thrills. Does the series still have way too many characters? Yes. Do we need the continuing references to street racing and randomly dancing girls? No. Will be still be first in line for
latest? Hell yes!
In cinemas from the 24th of May.
That's our pick of the biggest and best from the
Super Bowl 2013
. In the interest of completeness, a new spot for
World War Z
was also shown and wasn't included above for a number of reasons. Mainly it's a particularly uninspiring promo and we couldn't be less interested in the film itself. If you remain curious about the blockbuster adaptation of Max Brook's novel, you can watch the video below.
Which of these films are you most looking forward to?
Top 5 Trailers from the Super Bowl 2013
Iron Man 3
Fast & Furious 6
The Lone Ranger
Oz The Great And Powerful
Star Trek Into Darkness
Super Bowl 2013
J.J. Abrams
Vin Diesel
Dwayne Johnson
Benedict Cumberbatch
Robert Downey Jr
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Snowboarding Forum - Snowboard Enthusiast Forums (http://www.snowboardingforum.com/forum.php)
- Boards (http://www.snowboardingforum.com/boards/)
- - Build me a setup for $800! (http://www.snowboardingforum.com/boards/45669-build-me-setup-800-a.html)
Build me a setup for $800!
Hi, I'm a beginning snowboarder transitioning to intermediate. I mostly like to ride down groomers, but I am thinking about getting into the park later. I ride in the Poconos, specifically areas such as Blue Mountain and Camelback.I have an old Atomic rental board that has done well enough to help me learn how to link turns, brake and such, but I'm thinking about getting my own stuff now.
I need:
I have around $800 to work with. I'm thinking about getting a blank white snowboard from blanksnowboards.com, but I'm open to whatever you guys think I should get. I also heard that the Burton EST bindings are good?
For goggles, I heard that the Dragon Mace's are nice. I know that the fit of the goggles depends on your face, but from this website what do you think is the all-around best goggle for the price?
Goggles from Departmentofgoods.com
Thanks for your time and help!:D
You need a Burton EST board (channel) to use EST bindings.
As for the goggle and boots, go to a shop and try on as much as you can. Then buy whatever fits best. Work out the board and bindings afterwards on whatever budget is left.
Keep your eye on sites like whiskeymilita.com / Steepandcheap.com as the frequently have good goggle deals (WM had vonzipper feenoms for $60 today).
As said above, don't skimp out on the boots and try on every pair that you can, decide on the rest of your setup after boots.
So get boots first, and then figure out what the rest should be? Do you recommend getting all of your equipment from the same brand, or does it not really matter?
Very rarely will you find items that will just not work with other brands, but it is highly un-likely. You will most often see this with goggles not fitting correctly with helmets, boots not fitting into specific bindings (even if they should fit, not a size problem). Some items like you listed above (EST bindings) have to be used with a Burton EST board. Other than that just pick what you like.
My jacket and pants are both 686 and those are the only to pieces of matching company gear that I currently own.
My setup:
Helmet: Bern
Goggles: Smith
Jacket/pants: 686
Boots: Salomon
Bindings: Union
Board: Ride/Arbor
Of course it all depends on your weight riding style boot size etc but if you are "normal" as in not wide then why not start out like this
BOARD 2011 Flow Infinite rocker $198 (was $400)
Flow Infinite Rocker Snowboard 2011 | evo outlet
BINDINGS 2012 Rome 390 Boss $230
Rome 390 Boss Snowboard Bindings 2012 | evo
BOOTS 2011 Salomon Dialogue $124 (were $250)
Salomon Dialogue Snowboard Boots 2011 | evo outlet
GOGGLES 2011 Von Zipper Dojo $96 (were $120)
Von Zipper Dojo Goggles | evo outlet
TOTAL $648 leaves a bit for shipping, of course this is what i found in 5 minutes I'm sure if you actually searched you could find better and more appropriate gear
Ya definitely get boots first to see what your budget for the rest of your setup will be. Don't skimp out on them at all and get the pair that fits you best(no heel lift and snug all around your foot without causing pressure points).
I second looking at whiskeymilitia for goggles, they have some nice Dragon goggles for sale nearly everyday it seems.
I don't suggest getting Burton EST bindings unless you really want them as it will pigeonhole you into only Burton boards with the EST channel. Nothing wrong with that, but also note that EST stuff is rather pricey too.
Whatever bindings you get, also make sure they fit with your boots. Bindings are generally setup to fit pretty much any boot, but sometimes some boot brands don't like to play nice with bindings of a different brand.
For the most mix and match the hell out of your gear. Buy what has good reviews and what you feel is right for you.
As for what exactly you want for board and bindings, just roam around the forum a while and see what's suggested for the kind of riding you plan on doing. There's a lot of products out there that cater to different styles.
Definitely boots first, spend as much as it takes to find the most comfortable ones. You are looking for a boot that you dont have to get super tight to eliminate heel lift. I like stiff boots, i tried Ride insano focus boa, k2 thraxis, salomon f22's and salomon malamutes, ended up with Ride RFL boots, they have a great internal lace and this strap that links to the outside lace that really locks you foot in, they start out pretty stiff, like an 8 and break in to about 7.
I really like my Blank snowboard, it is probably the best snowboard for less than 300 bucks and will be awesome compared to you rental. Im 5'10" 165 lbs and got the 151 white reverse camber, it feels a little small but is very easy to ride and is fun. If you are any bigger than me i would get the 157 though.
I suggest the rome united bindings, got them on my blank; they are a good match for the flex and can find no faults with them.
As for goggles the dragon DX have been my staple for a long time until i could get enough money for some spherical goggles. the DX's have always been solid, comfortable, the dont fog or scratch to easy and the replacemet lenses are super cheap.
that set up is probably about $600 bucks, spend the rest on lift tickets :)
make sure to try nike boots on. :thumbsup:
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Actually, you wouldn't happen to know of any good "engine rebuilding for idiots" books, would you? To date, it has kinda gone like this: I get so far as installing the pistons, then someone says "gee, you DID calculate the gravitational pull of the moon when you put those in, right?" To which I reply "uhhhh..yeah, of course I did, I mean do I LOOK like an idiot?" and then I promptly run home, break out a book on Astrophysics and redo everything I've done. But I must admit it is getting old, tearing it down and putting it back together and I am almost at the point of saying, "If a stray dog hair eats that rod bearing alive, then so be it" But I know I will regret not redoing it if and when it blows up. Plus I constantly have this nagging feeling that I misread the Plastigauge, or I over/undertorqued something or I put the pistons in upside down (ok, even I'M not that dumb). Kinda like the same feeling when you get to work and wonder if you left the stove on. You are pretty sure you are being stupid, but the one time you don't run home to double check, your house burns to the ground. Furthermore, I stumble across horror stories here about errors someone else made (like the machinist perhaps) and I start wondering if a warrantied crate motor isn't less of a hassle.
ANyway, if anyone knows of any good literature on the subject, I would appreciate it.
Have a great weekend, all!!!
You might want to check this one out http://www.affordableclassicsinc.com...lock_chevy.htm
I haven't used the book but this might be a lead for you - assuming you are rebuilding a small block Chevrolet.
HA!!! SO i took my truck to a mechanic and even with all the right tools, the comfort of a warm shop and the necessary muscles, it still took him over an hour to break that ball joint loose. He even bent his pickle fork in the process....He said he has never seen anything so stubborn...except maybe the Idler arm. I said that my ex-boyfriend was probably that stubborn, but I never had the satisfaction of hitting him with a hammer for over an hour to find out.
But I digress....the point of this post was to vindicate myself a bit. So now that I feel better, I will bid you adieu.
P.S. It snowed today, so wish me luck that nothing else on my truck breaks this winter, k?
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Posts tagged Internet Marketing Guru
Few Reasons Give SEO Experts Seat at Website Planning
May 10th
Whether the goal is to help form a new layout for the website, or to start creating the content calendar for the year, the planning sessions will naturally have product heads, key executives, and marketing managers in attendance.As your company conducts this careful planning process and dreams up the site's future, there's one other important voice that should be at that table: your SEO expert.
Here are five ways that your go-to SEO expert can positively affect the outcome of your website project:
1)Ensure that your site has a design that's search engine friendly
It's the job of your designers to ensure that the website is inviting and communicates elegantly with users, your SEO expert's responsibility includes making sure the site communicates all the right information to search engines.Your SEO lead can help tailor a site design that delivers essential company/product information from the homepage, in a way that assists search engines in efficiently learning all they need to know about your site.
2)Discover and make the most of content opportunities
Your content specialists ought to work hand in hand with your SEO expert to craft content that has legs and delivers business value.The right content selection process can lead to subject matter that works for you, naturally pulling in traffic by providing desired information on the correct topics.Your SEO expert can really help inform this process, identifying those content opportunities that will bring in new customers and then optimizing that content so that it receives the visibility it deserves.
3)Optimizing updates to page content, metadata, and locations
When making any changes to the structure of your site, make sure your SEO expert is involved.How your site is designed to move visitors from page to page – and the content and metadata within those pages – have a determinative effect on how search engines value your site.Your SEO expert can inspect the user flow of your site's pages and suggest any content changes that would be beneficial.
4)Utilize the possibilities of off-page content
From videos to presentations and beyond, remember there are opportunities to gain visibility for your brand away from your website.In certain cases – which your SEO expert should be able to recognize –these pieces of content can ultimately contribute to your brand's SEO by enhancing your overall presence in search engine results.
5)Execute large-scale SEO initiatives
When making preparations for a site redesign, it may also be an optimal time to pursue major SEOinitiatives.Some site-enhancing projects worth considering:adding HTTPS to make the site more secure (and trustworthy for visitors), or adding schema markup where appropriate – likely for videos, recipes, products, etc. – to enable search engines to provide users with more informative results.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title "Internet Marketing Guru" He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
E-Commerce SEO is NOT a One-Shot Wonder
May 9th
A "one-shot wonder" is someone who gets drunk after one shot — an extreme lightweight.In business parlance,the term refers to an organization that shines brightly for a short while… before fading away to nothing.As an e-commerce web shop deploying strategic SEO for your business growth, the last thing you want is to be known as a one-shot wonder.In fact, because SEO picks up steam gradually, but then becomes increasingly powerful and effective at drawing in new prospects and closing more sales, you should ensure that everything you do is sustainable and long-lived.Unethical cut-and-run SEO providers try to lure in new clients with the promise of "quick and easy" top rankings on Google.They'll encourage the use of tactics that work immediately to drive a quick burst of traffic, but have little if any lasting impact.
Old habits die hard
If a client doesn't have funds available for a retainer contract for ongoing consulting, or a plan and support system to follow up once a project is done, then they will almost certainly return back to their old habits — and gradually slide back to where they were before.
I highlighted the principles of successful web shop SEO:
*Use search and analytics data to guide strategy.
*Have a customer-focused website structure and information architecture.
*Base content creation upon search data.
*Solve critical problems early in the process.
*Follow SEO best practices for e-commerce web shops.
How your data-driven SEO strategy will evolve
Let's imagine that you've implemented all these principles in your e-commerce SEO and are seeing an improvement in website traffic.If you stop working on your SEO, then you might overlook newopportunities to grow or miss a chance to fix what's broken.When you continue to review your search and analytics data and use this to inform your ongoing SEO strategy,
you'll reap many benefits:
*You'll quickly find out whether the search terms you picked appeal to your audience and attract them to your web shop.
*You'll identify the search terms that are more effective at bringing in buyers, and even stumble upon new ones that you can optimize your site for.
*You'll know how effectively your website content addresses customer queries, needs and problems.
*You can tell if your content and website architecture work to guide visitors to buy from your stores.
*You can pick up problem areas early and promptly take corrective action before you lose sales or hurt your brand.
Monitoring helps improve your strategy
As the effects of these changes kick in, you'll have more visitors coming to your e-commerce website — which gives you a fresh opportunity to study their behavior and learn more about your audience.In this situation, the product pages or informational content you show them should communicate how a top-loading washing machine will save space without any compromise on cleaning efficiency.You can answer questions they may have about the product from the unique perspective of their needs, because you took the time to analyze user intent based on their choice of search terms.People may wonder about a lot of stuff before they decide to buy.If you can identify these problem areas, research their behavior and analyze the specific issues that bother them, you will increase your chances of closing a sale.
SEO helps integrate teams
If you're an e-commerce manager or director in a company that also has local shops, you will have operations handled by both internal and external teams working across many disciplines.All these activities need to be integrated for the best results.But that involves plenty of interaction and discussion between teams.In most organizations, such communication doesn't happen.That's why it is so difficult to sustain early results.One of the benefits of having an SEO consultant handle follow-up activities is that you'll make sure these teams actually work in concert.The best outcomes are seen when your SEO tactics are consistent, strategic and sustained.So be ready to budget for an SEO retainer contract that will safeguard your initial investment — and multiply it many times over.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title "Internet Marketing Guru" He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
The Psychology of Language for Paid Search
May 8th
Posted by admin in Internet Marketing
The success of your PPC campaigns may depend on the language that you're using.Here's how to improve it.According to Sophie Turton, people don't buy what you do, they buy why you do it – that's what makes a powerful message more effective.Here are her tips on how to use psychology to improve your PPC copy.
The serial position effect
People are more likely to recall the first and last pieces of information they see, otherwise known as the serial position effect.This makes it even more important to craft your PPC copy carefully.Keywords can help you highlight the focus of your copy, so it's a good idea to experiment until you find the best ones to use.However, there's no need to focus too much on their use, as they still can't guarantee that the language's effectiveness.The best way to speak your audience's language is to try to solve a problem.It has been observed that successful PPC copy tries to find a solution to a problem.
Emotional triggers
Emotions can influence and even determine our decisions.That's why they can be used to improve PPC copy and make it resonate with consumers.Once again, it's vital to understand the target audience to deliver a powerful message.By focusing on the customers' end game with the right emotional trigger, you're increasing the chances of conversion.According to Perry Marshall's 'Swiss army knife' method, there is a relationship between your customers and the elements in their lives.
This relationship can be organised in five steps:
*identify your customers
*identify a thing your customers love
*a thing they hate
*their best friend
*their worst enemy
Once you've managed to understand all the above, then the emotional triggers can become even more effective.
Social proof
One of the most effective psychological tricks when creating copy is to involve the power of social proof.According to Revoo, 70% of consumers place peer recommendations over professionally written content.This means that people have more chances to be influenced by their friends, or even other consumers, rather than a brand.A good way to use social proof is to include Google Reviews in Adwords. This increases the chances of building trust between the consumers and the product and it may even bring them closer to a purchase.
Loss aversion
Another popular psychological tip is to focus on the scarcity effect.According to neuroscience, scarcity can increase the demand for an object, as people seem to have an aversion to loss.A sense of urgency can increase an ad's effectiveness – this also plays into the FOMO ('Fear of Missing Out') effect.
Dare to be different
This can be achieved by:
*thinking outside the box
*using clever language
*staying current with trending topics
*telling a story
*using humor
*being creative with keywords
A closer look at psychology and the way it affects people's perspective can help your PPC copy stand out.If you want to start testing with the most popular psychological tricks today, start with these:
*Ask "why"
*Prioritize the headline
*Experiment with keywords
*Don't underestimate FOMO
*Make sure the end destination reflects the initial promise
*Use data to support your offering (but don't be verbose)
*Be smart and sassy
*Play to emotion and the love of the self
*Always go back to the "why".
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title "Internet Marketing Guru" He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Timeless Keyword Research Tips
May 5th
Keyword research isn't a blog post thing.It isn't a website redesign thing, either.Instead, it should be an everyday thing, a continual harvesting of data so you can make better marketing decisions.
Here are timeless keyword research tips that will never go out of style.
1.Funnel Stage
Keyword research should start with a page or a group of them.On the left side of a spreadsheet, you drop in the URL.And on the right, you'll input the keyphrase for each.You tick off the usual boxes like volume and competition.But you're forgetting about something: context.Want more visitors? Easy.Talk about celebrity gossip.The problem is that none of it will stick around.Unless you're paid per page view, it's fruitless.That's a good start. But unfortunately, not all businesses are similar.This means search intent might shift up or down the funnel depending on the industry.
2.PPC Performance
Every company thinks they're short on money.But what most marketers are truly short on is time.You simply don't have enough hours in the day to grok around in the dark.You can't guess which keyphrases are going to work.Start with the product or service name.You know, the super commercial one that nobody searches for.Then look up related keywords to balance relevance; something pretty close but hopefully a little more popular.
3.Existing Page Topics
Category pages on your WordPress blog are supposed to bring together closely related topics.And they do a decent job of it for readers.But not search engines. Cue duplicate content and canonicalization issues.There isn't a lot of context around closely related posts, either.So category pages often become a mess with hundreds of posts.It's a UX nightmare in the making.First thing that comes to mind is the whiskey.I mean, the type of alcohol in each cocktail.It might take you half a day to compile these posts in a few hub pages, breaking out drinks for people based on their liquor preference.
Seasonality usually relates to when your business is booming.That short window of time each year (or several times each year) when things pick up and get interesting.A hub page targeting "whiskeycocktails" might be tough.You're most likely going up against the biggest brands in the industry like Bon Appetit, AllRecpies.com, or even BuzzFeed.That's where the long-tail variations come in.Specifically, whiskey drinks for summer (crisp and refreshing) and those in the fall (warm and full-bodied).Think about seasonality in terms of affinity or what your customers are into. Here's an extreme example.If customers are music lovers (and/or your product/service is best accompanied with some musical backdrop), you can capitalize on the ~four weeks a year people actually care about the Grammy Awards.
5.Trending Topics
Sometimes we overcomplicate things.We think our campaigns and strategies and content pieces need to be so creative or breathtaking or interesting.Jason Quey helped me simplify it in an email: "It's a mix of doing good work + talking about an uber trendy topic. "That 'uber-trendy' topic he referenced was the intersection of content +influencer marketing.
6.On-Site Search
You know those times when you hear something so effective and obvious, yet you realize you aren't doing it?This is one of those times.The first time I heard Andy Crestodina tell me about on-site search, my first reaction was:duh.People are coming to your site.And they're literally typing words into a little box, telling you exactly what they want to see.But then my heart rate sped up.Fear enveloped me.Panic ensued. I don't think I ever even looked at people's submissions until that point.
7.Location + Widget
The big brands will snatch it up.You've got no shot at ranking unless your name is synonymous with Dominos or Papa John's or Pizza Hut. (Or, apparently, unless your pizza is terrible.)That's where the location qualifier comes into play.It works because it's easy.It's exactly how people search already.A few minutes of keyword research will show you.If you don't already know a tax attorney or an insurance professional, you're gonna search Google for one.Preferably, in your local area.
8.Keyword Difficulty
Keyword research is a constant balancing act.First, you've got relevance.The keyphrase needs to be (at least)tangentially related to what you do or offer.Then you've got volume.The numbers you see in most tools range wildly.However, you can at least determine if it's a super-popular one from a decent opportunity to one with little existing search demand.Those two are good.They're a start.But they're not complete until you balance those attributes with the competition, specifically the other people already going after the same words.For example, here are a few possibilities for your new agency websiteservices page:
9.Competitive Analysis
When all else fails, emulate.A little competitive analysis can illuminate some overlooked areas.The Hard Rock has done a great job getting editorial links.But many of those are around the same (or similar) phrases: Black Friday and Cyber Monday.Trying to come up with ideas for a new hotel deal to come out with?See what the competition is already having some success with and figure out a way to blow it out of the water.
Keyword research isn't a box to tick off mindlessly before hitting Publish.Instead, it should be a more comprehensive, consistent activity that guides your next great marketing idea.Use keyword research to continually refocus on what your customers are searching for.Then figure out how you can do a better job giving it to them.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title "Internet Marketing Guru" He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Predictions About the Future of SEO
May 4th
SEO is a constantly changing and growing industry.No longer is search engine optimization seen as internet "black magic," but it is now regarded as an essential part of any serious digital marketing strategy.We've come a long way as an industry — and from the looks of it, our best days are still ahead of us.The hardest thing in the world of search is predicting what will come next.As the major engines continue to update and refine their algorithms and SERP displays, we in the field shouldn't just wait around to react.I believe we should be proactive and look at past trends to help guide us.In that spirit, I'm going to take a step out and make three predictions about the future of the SEO industry.
1.UX will play a larger role
In the past, SEO was seen as a job for the IT team.It was looked at more as a technical role than a creative position.While SEO has many technical elements to it, at its core it's an art form.Today's SEO professionals not only need to have a technical understanding of how to optimize websites and different types of content for search engines, they also need to understand how people interact with the web.But knowing is just half the battle.Understanding how to apply this information practically is what will continue to separate the "pros" from the "Joes."Google is obsessed with the user — and you should be, too.As search results become more and more customized, user experience (UX) is going to play a larger role in search.If your content is not engaging your users,you will lose out, no matter how great your information is.To better position your site now, I would invest time in learning your users inside and out.Then, I would create content that not only helps them, but engages them as well.
2.AMP will be a ranking factor
We now live in a divided world.Traditionally, Google operated from a single index of documents when pulling search queries.Today, it's in the process of creating two indexes, one for mobile and one for desktop, with mobile becoming the primary index.As far as we know at this point, AMP is not a ranking signal, but that doesn't mean it has no impact on your search or website performance.AMP content is featured prominently in mobile search results, often above the organic listings.Wouldn't you want your content to appear there?Additionally, if users are abandoning slow-loading sites on mobile devices, it makes sense to prioritize mobile page speed, even if you already have the top organic spot.Furthermore, if you wait for it to be an official ranking signal before you implement AMP, you'll be too far behind to benefit from it when that happens.So start building AMP pages for your content now!Since enabling AMP on our company's blog, we've seen a 12 percent increase in mobile search visits — and we're not the only ones seeing results.
3.AI will run search
I think AI is a great thing for search.Over time, as the machines learn patterns and understand content, results will get more and more accurate.The other benefit to AI is that it will kill black-hat SEO, which I believe is great for the industry as a whole.So, how do you prepare yourself for the "age of the machine?"You do the work, the right way.While I think RankBrain (or some other new AI technology) will eventually run search 100 percent, I also think we are still quite far away from that day.So first, we can start doing a better job of creating content that's both informative and engaging users. Then we can take the time to do the small things right, like on-page SEO.And finally, we can start thinking about search on an individual level.AI will make search more personal than ever, and this will force all of us in the marketing field to think about segments in a whole new way.While I do believe these three predictions will become reality, they also matter today.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title "Internet Marketing Guru" He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Optimize Your PPC Campaigns
May 3rd
A well-executed PPC campaign can be an excellent way to increase conversions and revenue.Your products or services will appear at the top of the first page of Google (or Bing) on relevant searches.
Here are eight of the most important, but often overlooked, elements when optimizing PPC campaigns.Some of these are more advanced than others, but if you implement these elements into your PPC campaigns you should see a big improvement and make your business more money!
1.Make Your Landing Page Relevant
The ultimate goal of a PPC marketing is to make a sale, not just to get a click.A successful PPC ad drives qualified leads to a landing page.It is then the job of that landing page to convert thatprospect into a paying customer.You should optimize your landing pages for PPC conversions by making the message of your ads align with your landing page message.Maintaining consistency between your keywords, ad copy, and landing pages should improve your click-through and conversion rates while lowering your CPC.This means you should be able to make more money while also conserving your budget.Repeat whatever you say in your ad on your landing page.Since you know your customers are interested in your offer and message in your ad, you can increase the conversions by presenting the same message and CTA on your landing page.
2.Optimize Negative Keywords
One of the most powerful tools at your disposal to ensure the integrity of your AdWords campaign is to optimize for negative keywords.AdWords allows you to specify what keywords are not a good fit for your product or service.These apartments are made for students and are not conducive to the needs of traditional families.To ensure they only receive qualified traffic, I excluded general terms like "family" along with "cheap" and other qualifiers to negate traffic from people who were not in their demographic.It is just as important to tell Google what your product and service is not just as much as it is to tell them what you are.Negative keywords can be added to the campaign level, but you can hone in by adding unique keywords to specific ad groups when needed.
3.Use the Right Keyword Match Types
The most important piece of a PPC campaign is the keywords you use and the type of modifiers you use for those words.There are four types of keyword matches, including:
*Broad:This is the widest net you can cast and will match searches with any words in any order
(including synonyms) that include the target keyword.
*Broad Match Modified:This match type is the second widest net you can cast and is signified by a (+)
sign in front of your keywords.This modifier will show your ad that shows the target keyword in the order you specify.
*Phrase Match: Keyword phrases are a string of words contained in quotation marks.This modifier will show your ad only when searchers use the exact phrase you specify.
*Exact Match: This keyword modifier is similar to phrase match, but your ads will only show with the exact search query. This modifier is signified by putting your keyword(s) in brackets.
4.Alter Keyword Match Type Over Time
Whenever I launch an AdWords campaign, I usually start out with several ad groups with strong themes of similar keywords.For the first 30 days of a campaign, I often use Broad Modified match types because they offer a good level of control to qualify when my ads show, but also enough opportunities for the ads to show so I can gather data.Even though I do a lot of research to understand my competition and the market before I launch an ad, I find that the first month is a great time to learn first-hand what people are searching as it relates to the products and services of my clients.
5.Use Every Relevant Ad Extension
Many AdWords PPC managers think the value of PPC ends with the Headlines, Paths, and Description of the main AdWords ad.However, ad extensions are an essential part of the customer experience and can give your ads a considerable performance boost.
There are several ad extensions to choose from, but the most significant ad extensions are:
*Sitelinks Extensions:These are additional links your customers might find valuable that direct to unique landing pages.
*Callout Extensions:Use these to build trust with readers by including entries like "Fast Professional Service" or "Peace of Mind Guarantee."
*Structured Snippets:Include these to provide more information about features offered.These are based on specific categories, so be sure to choose a relevant category as you build out your ad extensions.
*Review Extensions:Adding this powerful type of extensions can significantly increase engagement.
*Tip:use reviews from your site so when your audience clicks on the extension, they will be directed to your website.
6.Adjust Bids for Geotargeting
Even if you provide digital products and services, you can benefit by reviewing where your engagement comes from to prioritize media spend in those areas.However, industries like apartments, hotels, and lawyers often qualify their ideal customer by how close they live to their physical offices.If your products and services do not depend on your customers' physical location, you can still optimize your PPC campaigns with geotargeted bids based on seasonality, weather, and user needs.For example, if you sell snow shovels then you should negative bid in warmer areas like Florida and Alabama since people in those states likely won't need your product and you will be wasting money on each click from those states.However, you should increase geotargeted bids for cities that will experience increased snowfall from an incoming cold front.
7.Break Out Mobile-Optimized Campaigns
Many of your future customers use mobile devices.That means you should have campaigns optimized for mobile users.Mobile-optimized campaigns give you the best chance to engage your mobile customers in the right format on their preferred device.Separating campaigns is an easy way to drive more qualified clicks.If mobile drives a significant portion of conversions, then I will usually copy an existing campaign and simply negative bid mobile for the original campaign.In the same way, I will negative bid desktop in the new mobile-only campaign.
Google AdWords Is an Investment
A properly maintained PPC campaign can help make business owners a lot of money.Since Google charges you for each click on your ads, you need to ensure you take all available steps to optimize the entire experience and drive conversions.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title "Internet Marketing Guru" He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
The Psychology of Compelling Calls to Action
May 2nd
The most effective call-to-action techniques use basic psychology.You can use some of these psychology methods in your calls to action to turn visitors into repeat customers.For example, let's say you just read about an online tool that can make your business run faster and increase productivity.
How Compelling Is Your Call to Action?
Your website is competing with more than a billion other websites.Every one of those sites asks the user to do something, whether it be to buy, read more, or hand over their email address.Luckily, creating a click-worthy call to action isn't hard.In fact, you don't need to look any further than the nearest psychology book.
Here are seven ways you can use psychology to create a more compelling call to action.
1.Use Repetition
The human brain automatically scans material for themes and patterns that can help it process and understand information faster.If you're not sure which recurring phrase will be effective, use your targeted SEO keyword.This provides a seamless start-to-finish search experience for the user:He types the keyword into the search engine,then recognizes it in your ad copy or meta description, then sees it again once he clicks through to your page.By the time he reaches the call to action containing the same keyword, his brain has begun associating your page with the phrase he initially searched, and he won't hesitate to click the button.
2.Create a Sense of Urgency
This method highlights the scarcity of your product, thereby prompting the user to click your call to action before the deal is gone.This is why so many calls to action include the word "now."Exclusivity is another powerful motivator.Nothing feels more exclusive than being one of the first to have the insider scoop, especially if you can give the user bragging rights.So don't just ask your user to just plain old "subscribe here," prompt them to "become an insider" or "ask for an invitation" to your mailing list.Other motivators include "be the first to hear about it" or "get it before everyone else." They'll be more inclined to join your list if they think they're gaining access to something that can elevate their status.
3.Focus on a Benefit
Psychologically, users aren't interested in bells and whistles.They're interested in how those bells and whistles help them solve problems.Think about how your product saves time, money, or hassle for the user, then incorporate that value into your call to action.A call-to-action button that says "never be late again" is more impactful than one that says "get our time management app." The same goes for a button that says "shave 10 hours off your work week" rather than "read our time-saving tips."Phrase your call to action to focus on results, and you'll instantly see more clicks.
4.Minimize the Risk
Everyone loves high value and low risk.So why not do like smart marketers do and use money-back and no obligation tactics to seal the deal?Minimizing risk alleviates your user's fears and hesitations during the buying process and encourages them to buy or sign up.Make sure you're clearly stating them in your call to action or in the copy leading up to it.While you're at it, don't overlook the power of the word "free.
5.Choose the Right Color
With the absence of physical space — meaning your product or service is fully online — the only senses you communicate through is visual (and audio if you use video).This is why using the right color is so important.Since you can only communicate through visuals (and sound), use a color that will get your users to "click."If you want to energize, choose a vibrant yellow or orange (think Kayak.com).If you want to come across as trustworthy, choose blue as the color of most financial institutions.Or opt for a rich purple if you want to convey a sense of opulence and luxury (think Jet.com).
6.Ask at the Right Time
Welcome mats and above-the-fold call to actions provide a less invasive user experience than traditional pop-up boxes.These eliminate the risk of a user leaving your site before seeing your call to action. However, if your primary goal is to get your users to buy something, it's best to follow steps 3 and 4 (focus on a benefit and minimize buyer risk) before asking them to sign up via a welcome mat.Users will rarely agree to buy without having some idea of what they're getting for their money.
7.Keep It Simple
It's good practice to follow up your primary call to action with a secondary one, such as following your company on social media after purchasing a product.However, it isn't good practice when your primary call to action is followed by several more calls to action.Make sure your primary call to action is immediately visible and understandable,then see if other elements on the page could distract visitors from that call to action.If you're giving the visitor several other calls to action to click on, it's probably too much.Streamline your visitor's experience and increase success rate by making sure you have a primary call to action and one secondary call to action.Any more than that and it will distract and deter people from staying on your website.
Final Thoughts
Attract more visitors and increase conversion rates by helping your visitors through the buying process using effective call-to-action techniques that have roots in basic psychology.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title "Internet Marketing Guru" He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
SEO: Running Content Departments Like Newsrooms
May 1st
Brands repeatedly invest in content creation for the sole purpose of SEO.This sometimes-myopic approach fails to generate journalistic content that can supercharge a company's customer retention, reputation management,PR,and brand tone. Sure, great content can drive great SEO, but it can do so much more in support of product launches, refining brand personas, and driving sales at the same time.
Brand Journo Strategy Breakdown
To execute a brand journalism strategy that meets strategic KPIs, marketers and SEOs need to get on the same page.Content is much more than keywords and simply "words on a page."Content is one of the most powerful tools to enrich customers' lives so they a.) notice your brand, and b.) stick around.
Identify Goals (Please Don't Stick to Just One)
Let's say you're a startup eager to sell your product with an overall business goal to clearly drive revenue.Trouble is, sales almost always require trust.In this case, the content/brand journo goals should be to establish yourself as a trusted source for news/tips/features stories.Promote that same content via psychographic targeting directly to qualified potential customers and influencers to establish your brand as a vertical source.
Establish Your Organization as the Go-to for Information
This is the fun part! Generating story ideas that speak to consumers' concerns and interests directly related to your product is downright exciting.Don't think like a sales person — think like a reporter covering your industry's beat.Break outside the lines and give consumers content they'd seek in any reputable publication.
Become a Publication
Think, behave, and look like a publication.Take the time to structure your blog (or whatever you choose to call it) to mimic a news site.Make it user-friendly, easily noting sections and serving visitors with an easy, helpful experience.
Create an Editorial Calendar
Once the publication is created, it's easy to feel overwhelmed thinking about how to keep content flowing.An in-depth editorial calendar includes brainstorming topic ideas and organizing them based on business objectives and seasonal considerations.
Get to Know Your Beat — Ideas, Ideas, Ideas
Feel overwhelmed by content idea generation?Sure, it might seem daunting, but we promise there are no shortages of stories and angles related to your product.Products solve a problem or indulge a desire. There are great stories in virtually every product/service known to humankind.Don a reporter hat and start talking to customers.Understand their interests and what intrigues them.
Create Paid Search and Social Strategy
As stated above, creating a publication without utilizing content as a means to drive customers back to a site is a bit of a waste.Such an approach might be great for pure SEO, but misses the mark on so many other opportunities.Utilize psychographic targeting to create personas for a variety of your publication's targets.This process will not only help you promote content, but also better understand your audience.
Think Like a Newsroom (AND Snag the Leads)
Creating a publication people actually want to read gives brands the honor of collecting user information.Create news-based mailing lists (for top-of-funnel campaigns) and provide simple opportunities to join.
Thinking Just SEO Still? Think Bigger
All too often organizations look at what they're self publishing (blogs, white papers, etc.) purely in terms of SEO.Trouble is, when they do that, the blog sucks and nobody knows where to find it anyway.Alot of time,effort,and energy down the drain.A broader content strategy that ties to all relevant goals (customer retention,thought leadership, psychographic promotion, etc.)
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title "Internet Marketing Guru" He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
voice search: Artificial Intelligence, location and SEO
Apr 28th
Corresponding with this increase in mobile device usage is the rise of what is called "voice search," as well as the increasing prevalence of devices that contain "personal assistant" software like Alexa and Siri.People havebecome increasingly accustomed to the idea of speaking directly with computer devices and accessing information on the internet wherever and whenever they might need it.Naturally, like mobile usage in general, these emergent technologies have begun to influence search, and the impact will ikely become even more apparent as usage grows.Much in the way mobile devices have disrupted search by bringing on-the-go, local queries and results into the equation, voice search is introducing new methods of query and different results-experiences for users.Now,when a person activates voice search, particularly on personal assistant devices, most personal assistant technology will only deliver what is considered the best answer, essentially reducing the SERP to one result.That means that brands either occupy the first position, or, as far as voice search is concerned, they do not receive any attention at all.The single-result SERP isn't uniformly true for voice search.For voice-activated technologies connected to visual displays like smartphones and laptops, there is a greater possibility for more results.Even so, brands still need to remain focused on appearing in the top results.we have seen the transformative impact of mobile on search and consumer behavior, including the shift towards the mobile-first algorithm.Voice search is the next major trend that brands will need to focus on to ensure they remain competitive.The more we understand about voice search and personal assistant devices, the easier it will be to optimize for them and ensure that your brand is represented across devices.
The role of personal assistants
As devices with artificially intelligent personal assistance software have become increasingly mainstream, so too has the use of voice search.Developers are now beginning to understand there are particular types of search queries people are more fond of using voice for, rather than text.For example "when is my meeting?" Users are 30 times more likely to use voice for these types of queries, rather than text.These personal assistants, which have been put forth by several different brands, have empowered customers to remain even more connected to the internet at all times, even when engaging in hands-on activities like cooking or driving.Customers can ask about the cook time for chicken, for example, while in the middle of preparing the meat without having to remove themselves from their original task.The report indicated that the usefulness of voice search when a user's hands or vision were otherwise occupied was the top reason that people enjoyed the technology, followed by a desire for faster results and difficulty typing on certain devices.
How Artificial Intelligence powers voice search
Artificial intelligence powers personal assistance capabilities for mobile users.AI helps voice search and the associated algorithms to better understand and account for user intent.This intelligence, using semantics, search history, user proclivities and other factors, is able to process and understand the likely context of queries and provide results accordingly.Natural language triggers, such as "who," "what," "where," "when," "why," and "how," for example, make it easier for AI to understand the user's place on the customer journey and the likely goal of the search.Voice-activated devices can then direct users to where they most likely want to be on the web.AI is essentially able to sift through voice search queries and identify the most important information, as well as the understand the intent regardless of an array of speech errors.
Voice search in practice
Voice search makes it even easier for customers to ask hyperlocal queries, which is significant in the context of a mobile-rich environment.Consider how users execute search queries differently when speaking to mobile devices rather than exploring the web via a desktop computer.Voice searches tend to contain slightly different words, such as "close" or "nearby", which are not commonly used on desktop computers. Why?Because people tend to use mobile devices to access personal assistance software, and mobile devices are most often employed to find businesses or other locations while on-the-go.The aforementionedlanguage triggers, "who," "what," "when," "where," and "why," are also common, setting the context for the query and what the user likely wants tofind.These queries are also most likely to contain longtail keywords, conversational phrasing, and complete sentences.All of these factors impact how brands should optimize their content to maximize its appearance in voice search.Voice searches have also become increasingly complex.
Voice search and local search: How the SEO marketer can succeed
Knowing that voice search is an emergent technology that will impact marketing at large is one thing.Understanding how to take advantage of that fact is another.For that reason, marketers should develop an array of best practices to ensure success in the wake of this incoming trend.
Tip 1.Use keyword and intent analysis to better understand the context of the queries.For marketers to be able to accurately create and optimize content for voice search, they need to know the replies that users expect when they make a particular voice search query.Then, tailor the content to meet the needs of the users.
Tip 2.Incorporate important location keywords into the content that could impact voice search.For example,Fisherman's Wharf, Pier 39, or Golden Gate Park might all be landmarks that people use to find a suitable restaurant in San Francisco.Incorporating these terms into your content will boost your hyperlocal presence and make it easier for you to rank for voice search.
Tip 3.Use markup to ensure that your content is ready to be displayed by Google rich results.Rich answer boxes,such as Google Quick Answers and the Local Three Pack, play a big role in providing rapid answers to user queries on-the-go.Making sure that all your content is marked up with schema will help ensure that your content is prepared to be displayed in any rich boxes that become available.
Tip 4.Make sure that each physical business location has its own site and that each site is individually optimized.This means you need to do more than just translate keywords to other languages or optimize all sites for the same terms.You need to optimize each site for the context and desires of their specific targeted audience.Learn what interests customers in that particular area through targeted keyword and intent research and make sure that each site is ready to compete within its own local sector.
Tip 5.Since a large part of succeeding with voice search is having a strong local presence, paid search and organic search teams can work together to maximize the brand's presence.Research valuable keywords for the organization, intent, and how the brand ranks.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title "Internet Marketing Guru" He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
The Epic Rise of SEO: To Invest
Apr 27th
Search engine optimization (SEO) has become a force to be reckoned with through mind, matter, and money.
Here are my tools to conquer it
SEO Is the Core of Brand Development, Awareness & Engagement
The clear majority of web traffic is facilitated by the heavy hitters of search engines: your Googles, Bings, and Yahoos.Thus, to not create your content with that in mind is to immediately omit your website from highly valuable traffic.SEO used to be solely tech-oriented, primarily driven by IT people.Now, it supports really all digital marketing and will continue to for the foreseeable future.Therefore, it should be regarded as a core component of any digital marketing program.
SEO Creates & Expands Your Market Position
The same applies for a thought leader: a company or individual that shows initiative, and subsequently differentiation, in a specific field.To drive SEO interest around your personal brand, you will need to start making a list of keyword phrases that support your competitive position, strengths, skills, and location.Your keywords, when defined and analyzed for search importance and competitiveness, can be used to boost your LinkedIn profile awareness and potential Google search results.
SEO in the U.S. vs. Global Outsourcing
It's no secret the rationale behind most foreign outsourcing — cost.The budgetary and futuristic circumstances will differ brand to brand, but undoubtedly there are obstacles in global micromanagement. One is simply the differences in actual language, and as such, rewriting is a must, no matter the country!There are abundant differences between American English and that of Britain, for example.
The Reality of Top Notch SEO
Like the old saying goes, you get out you what put in.You need to take the time and develop a sound strategy based upon that which is unique about your brand and content.You'd do well to collaborate with a proven SEO consultant to expand your customer base.Have someone, if not a team, constantly monitoring the content and traffic (you can stay in-house with this so long as the vetting is adequate).
The SEO Timeline & Forecast
SEO is more complex than ever.At least 50 percent of my current clients came to me after they were penalized by Google.Why? Because they were working with SEO practitioners who are still relying on the risky tactics of yesterday.Just like a premium company attempts to prognosticate social, political, or financial change, SEO also must be treated and monitored from a forward-thinking perspective.You'd do right by your brand to have your SEO team keep their fingers on the pulse of that which is currently relevant, and that which will be.
SEO Costs & Resources
Revisiting the mantra of getting out what you put in, quality SEO ain't cheap.Viable expenses include consultation,technical development, user experience professionals, outreach, and management (realonline PR).SMBs should be fully prepared to spend $2,000 to $5,000 monthly, while enterprise-level companies should view $5,000 as an absolute minimum.Digital Current has a fantastic breakdown of the hierarchy of SEO costs and services.
The Necessity of Paid Search
In my SEO experience, I encourage our clients that have either newer sites, penalized sites, or sites that are underperforming to leverage paid search marketing (which we manage).Paid search, or PPC, is typically the most effective in any campaign-driven program or product/model-based campaign.Seasoned SEO veterans can utilize the deep data metrics provided in PPC reports to best understand user behavior and competitive market share as well as keyword activity so they can best shape your SEO strategies and programs.They learn from PPC and vice versa, in that if they are working with you, with your active SEO program you want the pros to design and for which to run paid media campaigns, they learn from your SEO reports and progress.
The Marriage of SEO Strategy & Social Media Marketing
There is a synergy between SEO and social media campaigning, and it's growing by the day, which can result in a goldmine of generated leads.The nature of social media and social media marketing is viral, as content is engaged with and shared.So, by its nature, lead generation develops when a brand understands how to deliver ongoing, frequent content of interest to its influencers and potential buyers.There is also an ongoing evolution,wherein people are simply using their social media channels to find whatever it is they are in search of,as opposed to Google.
Essential Takeaways
The value of SEO is no longer unclear or up for debate.With e-commerce showing absolutely no signs of slowing down, SEO is as important as it is complex, which is why proper resources and attention must be allocated toward it.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title "Internet Marketing Guru" He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


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[Date Index]
[Thread Index]
[Author Index]
MS Word Front End
Are there any problems associated with using MS Word 97 as the front end
to mathematica 3.0 ?
If not, where can I find info. on how to configure this ? I've read the
online MathLink help but still don't see how to do it.
Thanks for the help.


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In this Best Buy Coupons app you will get all on one app links to high quality sites that offer Best Buy Coupons for a variety of your gadget in your local Best Buy stores, from sites like Good Search, along with other Sites that provide Coupons that you will love.You will also get Coupons through various sites including Best Buy's Official Facebook and Twitter sites.You will also be able to find other great Coupons by reading what other people are tweeting on twitter and you get all these links to these site in one app making it easier to use on your phone with links to the best coupon site on the net. Plus you will also get the latest deals in your area along with keeping up to date with news and events in your area. Check these site like:
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Drop Down Deals
Good Search
Deals Plus
Tech Bargains
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Download this FREE app now and never miss another Best Buy deal again!
This App is not affiliated with Best Buy.
Images and articles on this app are used under the fair use provision of the Copyright Act for purposes of reporting. Information shown in this app is gathered from the various internet sources.
"This app will add a new icon on your home screen that links to a Games, Apps and Android Tricks mobile web page. If you do not want to use this awesome page, you can either ignore it or delete it. If you do use it, we get help promoting this app and make a few cents, it will also help us keep developing more great apps."
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text:
ReStore Thrombectomy Trial for Flow Restoration in Acute Ischemic Stroke Patients
This study has suspended participant recruitment.
(DSMB recommendation to suspend trial due to control device)
Reverse Medical Corporation
Information provided by (Responsible Party):
Reverse Medical Corporation
ClinicalTrials.gov Identifier:
First received: September 19, 2011
Last updated: September 4, 2012
Last verified: September 2012
- Full Text View
- Tabular View
- No Study Results Posted
- Disclaimer
- How to Read a Study Record
Detailed Description:
The ReStore™ Thrombectomy device restores blood flow in the neurovascular by removing thrombus in patients experiencing ischemic stroke. Patients enrolled in the ReStore Trial will be randomized to treatment with the ReStore™ Thrombectomy Device (investigational treatment) or to treatment with a commercially available thrombectomy device It is expected that the investigational treatment safety profile in terms of clinically significant procedural adverse events will be comparable to the control group.
|Ischemic Stroke
|Device: thrombectomy (ReStore or Merci)
|Study Type:
|Study Design:
|Allocation: Randomized
Intervention Model: Parallel Assignment
Masking: Single Blind (Outcomes Assessor)
Primary Purpose: Treatment
|Official Title:
|Prospective Mult-center Randomized Study of the Reverse Medial ReStore Device for Flow Restoration in Arteries of Patients Experiencing Acute Ischemic Stroke
Further study details as provided by Reverse Medical Corporation:
Primary Outcome Measures:
- The Primary efficacy endpoint is the achievement of revascularization in the targeted region post-procedure. The primary safety endpoint is the observed rate of clinically significant procedural complications occurring within 24 hours. [ Time Frame: 90 days ]
Primary Efficacy: The Primary efficacy endpoint is the achievement of revascularization (TIMI grade II or III flow in the targeted region post-procedure. This region is defined as all treatable vessels have to be TIMI II or III These data will be compared to the control group.
Primary Safety: The primary safety endpoint is the observed rate of clinically significant procedural complications occurring within 24 hours compared to the control group
Secondary Outcome Measures:
- mortality [ Time Frame: 30 and 90 days ]The mortality rate for patients whose intracranial vessels are opened by the ReStore device will be compared to those whose vessels are not.
|Estimated Enrollment:
|Study Start Date:
|October 2011
|Estimated Study Completion Date:
|October 2013
|Estimated Primary Completion Date:
|September 2013 (Final data collection date for primary outcome measure)
|Assigned Interventions
Active Comparator: Concentric Thrombectomy Catheter
Control Arm
Device: thrombectomy (ReStore or Merci)
Each arm will use either ReStore or Merci as the primary thrombectomy device
Other Name: Mechanical Thrombectomy
Experimental: Reverse ReStore mechanical thrombectomy
Reverse ReStore Device mechanical thrombectomy Each arm will use either ReStore or Merci as the primary thrombectomy device
Device: thrombectomy (ReStore or Merci)
Each arm will use either ReStore or Merci as the primary thrombectomy device
Other Name: Mechanical Thrombectomy
Detailed Description:
The objective of this study is to demonstrate substantial equivalence of the ReStore™ Thrombectomy Device with the legally marketed MERCI Retrieval System. The study will evaluate safety and efficacy of the ReStore™ Thrombectomy Device in subjects diagnosed with acute ischemic stroke who require mechanical thrombectomy. All eligible patients will be enrolled and randomized to treatment with either the investigational therapy or the control therapy.
|Ages Eligible for Study:
|22 Years to 85 Years (Adult, Senior)
|Sexes Eligible for Study:
|Accepts Healthy Volunteers:
Inclusion Criteria:
- Age ≥ 22 and ≤ 85 years
- Clinical signs consistent with the diagnosis of acute ischemic stroke
- Pre-stroke Modified Rankin Score ≤2
- National Institute of Health Stroke Scale (NIHSS) assessment score ≥8 and <30
- Patient presents between 0 and 8 hours of onset of stroke symptoms
- Contraindicated for IV t-PA treatment (as specified by drug manufacturer's IFU) OR Acute ischemic stroke treated with intravenous thrombolytic therapy where vascular imaging (TCD, CTA, MRA, or angiography) shows a persistent occlusion after the end of the infusion treatment. NOTE:
- Treatment initiated within 8 hours after symptom onset (first retrieval pass made within 8 hours)
- Neurologic signs that are NOT rapidly improving (NIHSS score has NOT decreased by 4 or more points as determined prior to or at the time of treatment as compared to the initial screen;
- TIMI 0 or 1 flow in internal carotid, middle cerebral M1/M2 segments, basilar, or vertebral arteries confirmed by angiography which are accessible to the retrieval devices.
- Patient/patient legal authorized representative willing to comply with protocol requirements and return to the treatment center for all required clinical evaluations
- Patient or legally authorized representative has given informed consent, and consent is documented.
Exclusion Criteria:
- NIHSS ≥30 or comatose
- Known to be pregnant
- Serum glucose level <50 mg/dL
- Excessive cervical arterial tortuousity that prevents placement of the retrieval devices
- Known hemorrhagic diathesis
- Patients exhibiting signs suggestive of or angiographic evidence of bilateral stroke
- Coagulation factor deficiency (or oral anticoagulation therapy with INR>3.0)
- In receipt of heparin within 48 hours with a PTT > 2x the lab normal
- Baseline platelets <30,000 mm3
- Known serious sensitivity to intra-arterial radiographic contrast agents
- Severe sustained hypertension (systolic blood pressure > 185 mmHg or diastolic >110 mmHg)
- Baseline CT or MRI revealed significant mass effect with midline shift or greater than 1/3 of the MCA region with hypodensity (sulcal effacement and/or loss of gray-white differentiation is allowed)
- Neurologic signs that are rapidly improving at the time of treatment as measured by a decrease in NIHSS score of 4 or more points as determined prior to or at the time of treatment as compared to the initial screen
- CT or MRI evidence of hemorrhage on presentation
- CT or MRI evidence of mass effect or intracranial tumor (except small meningioma)
- Life expectancy < 3 months
- Angiographic evidence of carotid dissection, or high grade stenosis (> 50% stenosis of the artery proximal to the target vessel) that will prevent access to the clot, or vasculitis
- At the discretion of the investigator, patients with co-morbidities associated with a life expectancy of less than 3 months or co-morbidities that could influence the study results or make clinical follow-up difficult will be excluded.
Contacts and Locations
Choosing to participate in a study is an important personal decision. Talk with your doctor and family members or friends about deciding to join a study. To learn more about this study, you or your doctor may contact the study research staff using the Contacts provided below. For general information, see Learn About Clinical Studies.
Please refer to this study by its ClinicalTrials.gov identifier: NCT01437774
Please refer to this study by its ClinicalTrials.gov identifier: NCT01437774
|United States, Illinois
|Rush Medical Center
|Chicago, Illinois, United States, 60612
|United States, Missouri
|St Luke's Hospital of Kansas City
|Kansas City, Missouri, United States, 64111
|United States, Oregon
|Oregon Health & Science University
|Portland, Oregon, United States, 97239
|United States, Tennessee
|Tennessee Interventional Associates, Erlanger Medical Ctr
|Chattanooga, Tennessee, United States, 37403
Sponsors and Collaborators
Reverse Medical Corporation
|Principal Investigator:
|Marilyn M Rymer, MD
|Mid America Brain and Stroke Institute, St Lukes Hospital, Kansas City MO
More Information
Keywords provided by Reverse Medical Corporation:
Additional relevant MeSH terms:
ClinicalTrials.gov processed this record on June 23, 2017
|Responsible Party:
|Reverse Medical Corporation
|ClinicalTrials.gov Identifier:
|NCT01437774 History of Changes
|Other Study ID Numbers:
|Study First Received:
|September 19, 2011
|Last Updated:
|September 4, 2012
Keywords provided by Reverse Medical Corporation:
Acute ischemic stroke
Additional relevant MeSH terms:
Cerebral Infarction
Cerebrovascular Disorders
Brain Diseases
Central Nervous System Diseases
Nervous System Diseases
Vascular Diseases
Cardiovascular Diseases
Pathologic Processes
Brain Infarction
Brain Ischemia
ClinicalTrials.gov processed this record on June 23, 2017


text:
Something Different
Week of: Febuary 22, 2010
Download 300 dpi photo
Contact: Alice Bender, (202) 328-7744
Citrus Sparks a Spinach Salad
By Dana Jacobi
for the American Institute for Cancer Research
Much of my cooking focuses on bringing together good taste and healthy eating. This citrus-dressed spinach salad topped with grilled chicken shows how simple this can be.
Chefs cook with a variety of citrus fruits because each has its own flavor nuances. Lemons taste sweeter than limes, for example. And compared to a Valencia, the familiar juice orange, a blood orange has berry notes in its flavor.
Eating different kinds of citrus is also a healthy idea because they vary enough in nutrition to make eating an assortment of limes, lemons, oranges, tangerines and more a smart choice. Oranges, for example, provide some calcium. Tangerines contain high levels of the phytochemical tangeretin and grapefruit are particularly rich in naringenin, which both may provide potential protection against cancer. What matters though is less the kind of citrus you eat than to benefit from an assortment.
This three-citrus dressing melds the flavors of orange, lemon and lime while honey mustard in the background balances their tartness and adds bite. Their blended flavors make a refreshing change from the traditional French-style, wine vinegar-based dressing usually paired with spinach, and a good marinade for the chicken, as well.
Spinach Salad with Grilled Chicken with Three Citrus Dressing
- 1 lb. skinless and boneless chicken breast
- 2 garlic cloves, chopped
- Kosher salt to taste
- 3/4 cup orange juice
- 2 Tbsp. fresh lime juice
- 1 Tbsp. lemon juice
- 1 tsp. ground cumin
- 1 Tbsp. honey mustard
- Ground black pepper
- 2 Tbsp. extra virgin olive oil, divided
- 8 packed cups spinach leaves, stemmed
- 1 (11 oz.) can mandarin orange sections, drained
- 1/4 cup chopped walnuts, optional, for garnish
Cut chicken lengthwise into 1-inch strips and place in resealable plastic bag.
Place garlic on cutting board and sprinkle on salt. Finely chop garlic, then turn blade sideways, press it against garlic and drag down and to the side to smear garlic and salt together. Repeat chopping and smearing until garlic is a chunky paste. Scoop it up with knife blade and transfer mashed garlic to small bowl. Add orange, lime and lemon juices, cumin, stir in honey mustard, and add pepper to taste. Whisk in 1 tablespoon of oil.
Pour 1/2 cup of dressing into bag with chicken and seal, then massage to coat chicken strips. Marinate chicken in refrigerator for 1 to 2 hours. When ready to cook, use paper towels to pat chicken dry. Discard marinade.
Cook chicken in heated grillpan or over outdoor grill on medium-high heat until pieces are white in center at thickest point, about 5 minutes, turning them over every minute to prevent charring. Transfer to plate and let chicken rest for 5 minutes, then cut into 1-inch pieces.
Arrange 2 cups of spinach in each of four wide, shallow salad bowls and top with one-fourth of chicken. Whisk remaining tablespoon of oil into dressing, then drizzle it over salads. Garnish with mandarin orange sections or chopped walnuts, if desired.
Makes 4 servings
Per serving: 250 calories, 10 g total fat (2 g saturated fat), 15 g carbohydrate,
25 g protein 2 g dietary fiber, 140 mg sodium
Our Mission: The American Institute for Cancer Research champions the latest and most authoritative scientific research from around the world on cancer prevention and survival through diet, weight and physical activity, so that we can help people make informed lifestyle choices to reduce their cancer risk.
We have contributed over $105 million for innovative research conducted at universities, hospitals and research centers across the country. Find evidence-based tools and information for lowering cancer risk, including AICR's Recommendations for Cancer Prevention, at www.aicr.org.All active news articles


text:
This is the first in-depth study of the Malay martial art, silat, and the first ethnographic account of the Haqqani Islamic Sufi Order. Drawing on 12 years of research and practice in Malaysia, Singapore, and England, social anthropologist and martial arts expert D.S. Farrer considers Malay silat through the transnational Sufi silat group called Seni Silat Haqq, an off-shoot of the Haqqani-Naqshbandi Sufi Order.
This account combines theories from the anthropology of art, embodiment, enchantment, and performance to show how war magic and warrior religion amalgamate in traditional Malay martial arts, where practitioners distance themselves from "becoming animal" or going into trance, preferring a practice of spontaneous bodily movement by summoning the power of Allah. Silat and Sufism are revealed through the social dramas of 40-day boot-camps where Malay and European practitioners endeavor to become shadows of the Prophet, only to have their faith tested through a ritual ordeal of boiling oil. The unseen realm and magical embodiment is further approached through an account of Malay deathscapes where moving through the patterns of silat summons the spirits of ancestral heroes.
Those interested in Malaysia, Sufism, transnational Islam, and the study of religion, conversion, magic, sorcery, theatre and martial arts will find this book indispensable.
|Shadows Of The Prophet: Martial Arts And Sufi Mysticism (Muslims In Global Societies Series)
|Douglas S. Farrer
|Hard Bound
|Publishing Date:
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text: NEW YORK, Sept. 7 /PRNewswire/ -- For the past two years, Weight Watchers members have shown that they can improve their health while helping those in need. Today, the company announces the launch of the third annual Lose For Good campaign, an initiative that fights hunger both locally and globally by increasing awareness of this important issue and helping to provide access to healthy food for those in need. Between September 5th and October 23rd, as Weight Watchers members and Online subscribers lose weight and participate in other activities, the company will donate up to $1 million to two leading hunger fighting organizations – Share Our Strength and Action Against Hunger. Through Lose For Good, Weight Watchers has donated more than $2 million to its charitable partners, and its members have donated over 3.5 million pounds of food to food banks nationwide. "Almost one in four children in America faces hunger and will endure lifelong consequences as a result of having limited access to nutritious foods," said Billy Shore, Founder and Executive Director of Share Our Strength. "Weight Watchers is an important ally in our fight to make sure no child in America grows up hungry. We're thankful for their dedication to our mission and the generous support they provide through the Lose For Good campaign." "The Lose For Good campaign provides important support for our work to end hunger around the world," said Nan Dale, Executive Director of Action Against Hunger's U.S. headquarters. "As Americans strive to make healthier choices at home, this campaign offers a novel way for participants to help themselves while also helping save children suffering from life-threatening malnutrition." Academy Award-winning actress and Grammy Award-winning recording artist Jennifer Hudson is joining the effort and will take part in media appearances, as well as star in a national TV spot that encourages Americans to get healthy and give back. In September, Hudson will visit a New York City school as part of the campaign to help educate families on how to prepare healthy, low cost meals, while spreading the message that increasing access to healthy food is an important step in fighting both hunger and obesity. "I am so proud to be a part of Lose For Good which encourages people to get healthy, something I've learned to do with the help of Weight Watchers, while at the same time giving back to those in need," explained Hudson. "There are kids in our own country and abroad who are growing up hungry, and as a mom, this breaks my heart. That's why I'm so happy to be involved in this campaign, where weight loss success can help others – it's a win for everyone!"


text:
Breakfast > Diabetic > Mexico > Breakfast Burritos >
Breakfast Burritos
For Diabetics
Butter-flavored cooking spray
2 TBS chopped onion
1/2 TBS chopped canned green chilies, drained
1/2 C egg substitute
1 TBS fat-free Monterey Jack cheese, shredded
Dash pepper
Dash liquid hot pepper sauce (optional)
1 10-inch 98% fat-free flour tortilla, warmed
Lightly coat a nonstick skillet with cooking spray; cook the onion and chilies over medium heat for three minutes, stirring constantly. In a small bowl, whisk together egg substitute, cheese, pepper, and liquid hot pepper. Pour mixture into skillet and scramble for three to four minutes, until the eggs are done to taste, but not dry. Place the egg mixture along one-third of the flour tortilla, about 2" away from the bottom. Fold up the lower edge, and then roll from the side to form a burrito. Eat at once, or refrigerate until ready to eat; warm burrito in the microwave for about forty seconds.
Nutrition information per serving: 150 calories (3% calories from fat), 1 g total fat (trace saturated fat), 16 g protein, 22 g carbohydrates, 4 g dietary fiber, 1 mg cholesterol, 262 mg sodium. Diabetic Exchanges: 2 very low fat protein, 1 carbohydrate (bread/starch), 1 vegetable.
Related Links:
Breakfast Burrito (Classic, non-diabetic)
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text:
At this morning's general audience, the Holy Father challenged us all again, especially those of us who live in the affluent West, to replace our culture of "waste" with a culture of "solidarity."
He linked his, and the church's, concern for the environment with our concern for human ecology, condemning the influence and power and cult of money in the strongest terms. I know our friends on the right are always talking about "wealth creation," but the Holy Father seems more intent on creating solidarity. And, of course, the patent on solidarity belongs to the Nazarene.
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text:
Acne scar excision healing (photo)
Hi , I had two acne scars excision . One by my smile line he used about 5 stitches . That one so far is healing like a line . The other one is on my cheek . He only used one stitch and said less is best he also covered it with glue . The picture I posted is about three weeks after sutures were removed . It looks like a gash / slit . Will that skin grow together ? It has like a scab in the slit but not on the surface . Is it normal to only use one stitch ?