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How to identify top tech talent when you're not technical
by Carmen Hudson
by Carmen Hudson
Carmen Hudson draws from over 15 years of recruiting experience, with a strong focus on helping organizations attract, source and recruit top talent. Carmen's expertise is in helping clients build the right sourcing and recruiting strategies, and then implementing them in the real world of limited budgets, competing priorities, and highly competitive recruiting environments. She consults and trains companies to help them leverage high ROI solutions for big sourcing, social media, and technology implementation initiatives.
Carmen is a self-described "recruiting geek" who has spent years learning, creating, and sharing best practices around sourcing. She gets that technology – for all of its hype – is still a means to an end, not an end in itself. Her corporate experience includes Yahoo!, where she was Senior Manager, Talent Acquisition. At Yahoo! she led the strategic sourcing team, revitalizing the employee referral program and Yahoo's employer brand. The team was awarded a coveted Yahoo! Superstar Award, an ERE Excellence award and various recruiting and advertising industry awards. Prior to joining Yahoo!, she was manager, Global Strategic Sourcing for Starbucks Coffee Corporation, where she developed sourcing strategies and recommended resources and tactics to support U.S. retail management hiring. She has also held senior talent acquisition roles at Microsoft, Amazon.com and Capital One and founded a social recruiting technology company.
Male: Next up, we have Carmen Hudson. She is the Principal Consultant with Recruiting Toolbox, and draws from over 15 years of recruiting experience with a strong focus on helping organizations attract, source and recruit top talent. Carmen's expertise is in helping clients build the right sourcing and recruiting strategies and then implementing them in a real world of limited budget, competing priorities and highly competitive recruiting environments. Welcome, Carmen.
Carmen: Thanks for that introduction. So my name is Carmen Hudson, and I'm a Principal Consultant at Recruiting Toolbox. Today, we're going to talk about how to understand technology and how to identify great tech talent when you're not technical like me. So I started in this business so many years ago and I was never technical but found myself in tech recruiting positions. I am working for tech companies. So it became imperative that I actually learn to speak the language of the folks that I hired and the folks that I worked with. So we are going to share some examples of how I do that.
I wanted to start off with an example of what happens when you are not able to speak directly to the folks that you are trying to recruit. Why, sometimes I think, some of the engineers and developers that we recruit actually think we are a bit silly and don't often respect this or even return our calls. So this is a funny example that was actually shared via Twitter by an engineer of a call that he received from a recruiter, and I hope you can hear this well. If not, the link to the SoundCloud will be shared in the presentation.
Female: Hi. This is [Inaudible 0:02:03]. I have the opportunity in… what am I saying, this the worst beginning to a voicemail ever. I'm so sorry. I have an opportunity and it's for a DevOps in here. I can't even speak. It's a really cutting-edge like bleeding edge company like… anyway, I can explain a lot more. They have great work [inaudible 0:02:29]. Their offices, there are all kinds of cool stuff. They have a lot of coffee, some ping-pong tables, which I really love ping-pong. I personally [inaudible 00:02:40] ping-pong but if I had a ping-pong table here then I'd probably be really good at ping-pong. Do you feel me? They have Guitar Hero hooked up and just some really extra cool stuff. But anyway, you should call me so I can tell you all about the technology they use and a lot more, and explain how they are the coolest client that I work with, yeah. Anyway, give me a shout back. My number is... And I apologize for this horrid and awesome voicemail. Bye.
Carmen: So I hope you were able to hear that. If so, you're probably on the floor laughing, if you haven't heard that call. She obviously knew a lot about the ping-pong and she talked about the culture but it's pretty clear that she didn't know what a DevOps engineer does. She led her call by talking about things that probably wouldn't be important to a top performing engineer who is going to be much more interested in what's happening at the company in terms of the skills that are needed as well as the projects that he or she would be working on. So what I hope to accomplish in the next few minutes is actually helping you get a little bit better at describing your technical position, at understanding what it is that you're recruiting for and being able to have very solid conversations and intake meetings or strategy meetings with your hiring managers.
I'm not a developer, but I've spent quite a bit of time really getting to understand technology. I'm a little bit of a nerd myself. So that's probably why I am a little bit passionate about this. I have found myself attending tech events and in my introduction, you heard that I actually created a website myself. It was not a developer but I did work very closely with the developer and architect to build a site. So that helped me gain some knowledge around technology.
But even before that, as a recruiter, I know that it's important to understand technology, first of all, from the sourcing standpoint. With a deeper understanding of technology, you're definitely going to be able to target your candidates and save a lot of time by weeding out inappropriate candidates, candidates that may match in terms of the keywords that are being used but don't match in terms of the work that they have done in the past or don't match in terms of the type of technology that's being built. Really important when it comes to sourcing, help sourcing go much faster and just be a lot more accurate.
Secondly or perhaps even more importantly, I think it's building credibility with both hiring managers and with candidates. So just being able to understand very broadly what it is that the engineers are working on is actually quite impressive to them. Most developers and engineers are very aware that what they do is arcane and they have difficulty explaining it to everyone including their family members. So they're actually quite flattered and surprised when we approach them with some level of knowledge. And I will tell you the relationships that you're able to build when you have that kind of respect [inaudible 00:06:03] exceeds the kind of relationship that perhaps the recruiter that we just heard is able to build.
By understanding technology, you're able to make more placements faster and improve your submittal rates. What I mean by submittal rates, I think this is an important measurement; probably the most important measurement for sourcers and certainly critical for recruiters, full cycle recruiters as well. What I mean by submittal rates is the number of resumes that you present to hiring managers that are accepted for interviews. So what we should be doing as recruiters and as sourcers is always striving to improve that number. I strive to get a 100%. I want my managers to trust me so to the extent that every single candidate that I present, they want to interview. Once you've built that level of trust, the relationship, the process goes much faster, you become that proxy for the hiring manager and that's really important.
So if you can actually understand the resumes that you're reading and submit more accurate profiles, you're going to actually improve that submittal rate. And as I mentioned, that leads to a speedier, more efficient process. I think this bullet point highlights at least my approach to recruiting. If I have a better understanding of what I am doing, great relationship with my hiring managers and having success and my candidates are moving forward in the process, I'm just going to have a greater level of job satisfaction. It makes it so much more fun. When I worked for tech companies like Microsoft and Amazon and Yahoo and I worked on technical positions or worked alongside technical professionals, I really enjoyed learning about what it is that they actually did. And it's not as easy as understanding what someone perhaps does in marketing which we can relate to, or finance which we can relate to. It's very hard to relate to developing code or understanding servers or complex applications.
However once you gain that understanding, once you understand how your contribution in terms of recruiting helps the company succeed or helps the application become more secure, then for me, I have a greater connection to the work that I'm doing and a greater level of job satisfaction. The other point, in terms of career mobility, is something I don't think we discuss often enough as recruiters and as sourcers and that is getting better at our jobs and advancing our careers. And so tech recruiters are in high demand. Great tech recruiters who understand technology are in even greater demand. And so if you are someone who is very concerned about your career and you're looking to earn the maximum amount, I highly recommend knowing your stuff when it comes to technology.
And then lastly, for those of you who are in management roles or who are looking at this at a meta level, understanding technology, understanding what is happening within your businesses, what kinds of applications are being built, what kinds of technology challenges you're facing will help you align your recruiting strategy with the business strategies so that you're always prioritizing, working on the right types of positions and that the folks that you're bringing in will help propel your organization to the next level. So that's why I think it's really important to do this.
So one of the first things that I often challenge tech recruiters when I am training them or training recruiters on sourcing is to ensure that you understand what you're recruiting for and eliminating the jargon, eliminating all of the keywords that we use in place of really understanding the position. So if I ask someone, "What are you working on," and they tell me, "I'm trying to hire a Java developer," I'll ask them, what is that? In fact sometimes, I jokingly cover my ears and say I don't know what that is. I'm not interested in that.
What I'm interested in is what is the position? What are they building? How will this position or this application earn money for the company or help the company become more profitable? What does the CTO think of this position? Is it a high level position? Is it really going to take them to the next level in terms of their technology that they're building or is it something that's broken and needs to be fixed, or something that needs to be maintained with a high level of scalability or accountability? What are the latest in innovations in this function? Is everyone doing it or just within your organization?
I've had the pleasure of working with a couple of large retailers recently. And what's happening in retail now is something called omnichannel and within omnichannel, what that means is that consumers or shoppers expect to be able to buy things whenever they want to, however they want to, wherever they want to. So they may want to order it online but pick it up in the store or order it online from the store, have it delivered to their work address or perhaps to a location to which they're traveling. They're expecting to use their phones, their tablets, their PCs, as well as perhaps even kiosks in the store. All of this requires brand-new technology.
And understanding this, what's happening within this industry and what kinds of positions will help organizations or retail organizations move to that ability to attract the types of developers and engineers that will help them get to this retail nirvana, it's very critical. You can't just say, we're looking for Java developers when in fact you're looking for people with shopping cart expertise, and really understanding that we want to build a shopping cart experience that's three times faster than any current shopping cart experience. That's A, a very different way of understanding the position that you're recruiting for and B, it's also a much better pitch to any engineer or developer that you're talking to on the phone. They're going to be intrigued by a project like that; certainly not very intrigued by the title Java developer.
So how do you do this? You practice, and you practice articulating it. This is a sentence structure. I am not technical, I'm not mathematical, I'm very visual and I excelled at English. We will see a couple of examples throughout this where you see me using communication tactics that are based in either visual or communications tactics that don't look very technical but these tactics actually help me understand how to do this better.
So this sentence, if you can practice building out a sentence like this: "Our team needs an engineer who will help the DevOps team optimize our code base. This will help our internal developers code more efficiently or quickly. This job requires knowledge of," and this is where you add the skills and the keywords and the jargon. "And this job is cool because," and then this is the hook, right? If you and your hiring manager can't come up with a conclusion to this sentence: "This job is cool. It's interesting, it's unique, it's challenging because X, Y and Z," then you don't have your pitch for your candidates.
So just by understanding what it is that you're looking for, "Our team needs developer who will help the checkout team develop shopping cart software that is three times faster than the existing software. This job requires knowledge of Java and Ruby and X, Y and Z. This job is cool because no one has done this before and we want to be the first people to do this." That's a much better pitch. It also gives you a much better picture of what it is that you're recruiting for as well as it gives your candidate that improved picture.
So how do you get better at understanding what is DevOps? What is retail technology? What is omnichannel? I've got some tricks that I like to use and so that's what we'll spend most of the rest of our time going through. I'm a big believer in doing your homework. I'm also a big fan of Mad Money and so for those of you who match Mad Money, you'll recognize Don Draper. This quote, "You are good, get better, stop asking for things," comes from a statement that was made by Don to support his secretary who became a lead copywriter, Peggy. What he was saying to Peggy who wanted to improve and she was ambitious and she wanted a promotion, what Don was saying to Peggy is, it's great to be ambitious. What's important is that you go out and you learn more about your craft and instead of always asking for the answers, search for the answer and in searching for the answer, you will learn a lot more. I really, really admire that.
And the idea here is that you don't have conversations and ask people but don't expect the answer to be handed to you especially in recruiting, especially in tech recruiting. Only after years and years of actually study and homework and learning and reading do you actually become proficient and know enough to be considered good at your job. It's, I think, the journey of learning that's as important as getting to the answers.
So what follows are just a series of tools that I like to use to become a geek. I love to learn about what's happening in the industry. Even though I'm no longer recruiting, I spend a good portion of everyday really just reading about the technology industry and learning about what's going on, keeping up with certain companies. I do that through sites like Hacker News. So here's an example of Hacker News and I'll remind you that with the presentation, I will ensure that all of the URLs are available to you or you know what, if someone talked to me about Hacker News and I didn't have the URL, I would just go out and Google it. I would make a mental note and Google it.
I hear things all throughout the day and I don't know about them. I just make sure that I follow up on them and I figure out what they are. Hacker News is great. It's a great way to keep up on what's happening now. Most of it is tech related and the stories bubble up in terms of interest and so that helps me. Even if I just scan it for the top 5 or 10 stories, I have pretty much a good grip on what's happening in technology today. You can actually segment your reading and make sure that you're getting articles that are important to you in your industry but it's a great resource. There are tons of great resources out there. When I find one that works for me, not all of them do but when I find one that works for me, I make sure that I integrate it into my daily routine, my daily activities.
I get out and I try to figure out what's happening in the world of technology. So in Seattle where I'm based, we have an annual conference called the GeekWire Summit. It's just a place where most of the tech companies in the area, they send representatives there. So it's a great place for sourcing. The speakers are talking about a wide variety of topics and it just gets me a little bit closer to what's happening in the tech community in my area. That's me sitting on stage with another sourcer friend of mine. During the lunch hour, we decide to stage bomb and had some fun doing that.
Last year, you'll recognize in the center there is John Legere who is the CEO of T-Mobile and that he is a hoot. I'm a big fan of his. But I show him here not just to brag about the fact that I was on the same stage as John Legere which I really wasn't, I just snuck on the stage. But I show him here because if you follow him on Twitter, or just follow his business career, he is very outspoken. He's hilarious. He actually talks about how he spends the first hour of his day on Twitter learning about what's happening in the tech world and you'll often find him tweeting about whatever is on his mind and he's very funny.
I mention this because as a tech recruiter, I think it's pretty imperative that you get a Twitter account and even if you don't tweet, that you follow folks that are important to you and that you just get connected to the conversations that are going on there. I think it's one of the most robust and rich places to find out about technology, one of my favorite places to go. I do spend some time there every day following certain people just to learn about what's happening in the industry.
One of the coolest things about Twitter is that you can create lists. So one of the things that I think is most under used about Twitter is this ability to make sense of all the noise there by creating a list. If you noticed in this example, there's a list that I've created of VC or venture capital people and start up people. And so this helps me if I want to quickly understand what's important today to the folks in the world of venture capital and startups. I can go to this list that I created and it's got over 500 folks but you can make them as large or as small as you like. And I can find out what they're tweeting about, find out what's important to them. Often I will find articles that way and you can organize your list in whatever fashion you want.
If you are looking for Python developers, there are tons of Python developers on Twitter and they're all talking about what's important to them. They're all talking about the conferences they're attending and it's a great place to learn. Even if you don't tweet, I think it's very important to be a lurker. And if you notice, in addition to my creating this list, you can also follow this list. So if you are indeed interested in venture capital and startups, you don't have to recreate the wheel; I've already created this list. You can come along and follow this list and then it's available to you when you log in to Twitter and you don't have to recreate the wheel. That goes for anything and everything. There are tons of lists that people have created. You can search for them and once you've search for them, you can follow them and then continue to learn more about what's happening in whatever vertical that you're looking for.
The other thing that I want to mention is there are tons of sources. I mentioned Hacker News but there are plenty of other places that you can go to find great information about the tech industry, the news that's happening in your world and what's happening currently as well as to conduct research about your specific positions. So a great site for news, tech news is the Verge. Tech Crunch as well, most of you are probably familiar with that. I'm a big fan of the Wall Street Journal D or Wall Street Journal technology section. They do a great job of profiling companies, profiling individuals. They talk about larger issues such as security and sometimes even the workforce. So it's a great source for me as well.
When I want to go a little bit more micro, I love digging into Quora. So tons of engineers like to use sites like Quora or Stack Overflow as a Q&A destination so that they can have their specific questions about how they might use something technically. I do try to tune into channels on sites like that.
Quibb is another industry newsletter. So it's an e-newsletter that I subscribe to, I've been subscribing to that really keeps me on top of what's happening in the startup world. I'm extremely interested and excited by what's happening with some of the newer companies, what kinds of technologies they are using, what's happening in the talent world there. And Quibb does a really good job of curating the very best articles in that arena. I don't have to do the work of going out and finding them. This newsletter does that for me.
Over the years, I've subscribed to and tried hundreds of email newsletters. I don't have time to read them all. So I'm always looking for the best and I'm always trying new things. When they work, it's great and when they don't, I quickly unsubscribe. I don't want all that clutter. I'm always looking for the best source. And there are tons of tools out there as well that will allow you to self-curate. I just don't ever spend all of the time, I think, to do that if I can find a source that will do it for me. And I'm probably getting 80% of what I would like to read and from Quibb on that topic. Maybe I'm getting the other 20% from other sources.
And the last thing I wanted to mention was Google Alerts. So if you are following a specific technology or a specific set of companies, even specific individuals in the tech arena, you definitely want to set up some Google alerts and very easy to do. I think it's alerts.Google.com but again I will share the URL. And you plug in a search. You can even plug in a complex Boolean search to find candidates as they surface. You can do a combination of Boolean searches and perhaps news searches. You can do X-ray searches and look at specific resources or sites. And have those results emailed to you on a daily or weekly basis.
This is how you get the exact contents that you're looking for. And I would definitely recommend that if you have a set of companies that you like to target for tech talent to build some relevant searches and set up your Google alerts. Again this helps you in your conversations with your hiring managers. You start to begin to have a not only knowledge of, but some perspective and expertise around what's happening in the industry, what's happening at competitor companies and this helps you build your credibility incredibly.
Again, I'm a big believer in homework. Researching what you need, visualizing it, talking to people, understanding more deeply about what it is that you're looking for. In terms of understanding the entire talent market, I almost always recommend checking out the Bureau Of Labor Statistics which is the government's website that collects all information about what's happening in the world of employment and they are doing I think over the last five years, they have really improved their approach and their databases in terms of tracking what's happening in the labor market. You can use some of their databases to find very specific information. For example if you are interested in the number of network engineers in your specific geographic area you can find it to the letter or to the number at the Bureau of Labor Statistics. The caveat is that the information can sometimes be a little dated but it's the best source of information out there. Almost any tool that quotes these kinds of numbers is actually drawing much of their data from the Bureau of Labor Statistics.
So I would suggest becoming familiar with that, figuring out how to leverage that data. They even have reports that you can have delivered to you monthly when the statistics are updated. So quite a useful site for recruiters, 100% free. Hopefully, I think everything that I will talk about today is free. I'm pretty frugal so I try not to pay for things that I don't have to. LinkedIn and job boards and your applicant tracking system are an excellent source of competitor information. So when you're conducting your research on target companies or candidates or positions definitely leverage those tools that you already have in your bag of tricks. I think sometimes the applicant tracking system is very much overlooked. You have tons of candidates probably from your competitor companies sitting inside your applicant tracking system.
If you want to have some fun with data, spend an afternoon pulling the types of candidates that you are looking for from your competitor companies out of your ATS system. You will be doing a couple of things if you start to study what's happening there. You can look at trends in terms of job titles and what people are working on and what technologies are being used. And then on top of that, you probably have some candidates in there that you could actually source for some of your current open positions. But definitely worth the time.
The same with job boards. If you're interested in learning the job titles and the responsibilities of some of your competitor companies, you want to spend some time reading the job descriptions that exist there and even looking at some of the candidates that some of the databases have their.
Another site that's important to me is data.com and if you use the data.com connect, it's free. What you won't get there is contact information, but what you will get are the names and titles of thousands and thousands of folks who work for many different companies. It's just one of my favorite sources when I want to understand maybe build out an org chart, understand departments, understand titles, understand locations. It's a very useful site.
And then for looking up technology, for understanding technology, sites like Wikipedia, Technopedia and a recent addition called Wapolizer are some of my go to sites in terms of understanding technology. When I hear a term like DevOps, I don't assume I know what it means. It's something about development operations but what I have to do in order to get more accurate and be more precise, the first thing I'm going to do is go to Wikipedia and look up DevOps and read through that entire definition to understand what it is. And doing so, what I understand is that it's not a technology. It's actually more of an approach or a way to build software in a responsible way. I'm sorry, I'm getting my alert. I just want to make sure I get through all of my material here.
So a site like Wikipedia or Technopedia, it's going to give you much more background about your positions and you're going to be able to speak about them more intelligently. I love the site called Wapolizer. It helps put in perspective of various technologies. Here is an example of Javascript framework. So what you'll notice here is there is a whole list of frameworks that work with JavaScript. What you want to do is be able to go to your hiring manager and if they are insisting on a specific framework, now you have the weapon to say, "I know that you're looking for this framework but perhaps there is another that may be comparable," or is it okay that if they don't have that framework, they have this other. And the answer is still maybe no, but even so, you get to have a much richer conversation with your hiring manager and you won't spend time on unnecessary activities. It also does a great job of capturing one of the most popular technologies and whether or not your hiring manager has you looking for a purple squirrel.
I think we talked about a lot of this in terms of asking intelligent questions. But you do that only by doing your homework and then taking in perhaps some resumes to calibrate with your hiring manager. What types of positions, or what types of technologies will be most successful? Are there technologies that can be swapped out? And understanding whether or not you're looking for someone who is just a programmer or a coder or if you're looking for someone who has those core computer science fundamentals and able to build something new or develop algorithms to build bigger and broader, more complex applications. I mentioned my fun with English class and here's another example of how I understand positions.
If you remember diagramming sentences, here's an example of a data warehouse developer that I diagrammed out. I think what most of us do when we're understanding positions, we stop at the first level. We hear the term data modeling or business intelligence integration and we stop there instead of diving a little bit deeper. I would challenge you to diagram out your positions and in the second and third levels in the sort of green and purple boxes probably that's where you're going to get really specific. I think if you bring a diagram like this to your hiring manager and you and he or she build this out together, you're going to have a much deeper, broader understanding of the technologies that you're looking for and you're going to be able to build out those keywords that are going to get you the most targeted searches.
So once you've done that research, you will be able to better articulate your position. So from the beginning we talked about articulating your position. You can't do that without doing your homework.
We're coming to the conclusion of the webinar but I wanted to just make sure that I recommend a couple of things for you. There is a book called The Non-Technologist Guide to Web Technologies — very helpful. It was actually written for recruiters and then there is an article out there these days on Bloomberg called What is Code. Again, the links will be shared with you but if you've got some time for some summer reading those are two excellent ways to go.
I am going to tell you that if you want to have some fun, real fun, learn to code or maybe not but at least… I actually started a blog some years ago simply because I wanted to understand the technology better. And so as you learned to use things like API as I was creating my blog, I became slightly more technical in my understanding of what's being created was a little bit deeper just from actually using some of the technologies. It's not at a very extensive level; at least on some level, I understood what was being done.
So that is it in terms of what I brought for you today in terms of how I learn about technologies. I love this stuff. I'm very passionate about it. If you want to learn more, actually at Recruiting Toolbox, we offer courses. We have a public tech sourcing web coming up on October 7th and 8th here in Seattle area at the T-Mobile headquarters. You're welcome to check that out. You're also welcome to check out the Recruiting Toolbox website. We have tons of resources including resources for tech recruiters on our website. And lastly, I definitely encourage you all to connect with me in some way. I can be found on Twitter @peopleshark or @recruittoolbox and I welcome you connecting with me on LinkedIn as well or emailing me if you've got a specific question. Really appreciate your tuning in and I hope this was helpful for you.


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subset: commoncrawl


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Galapagos's weekly variety show sees out 2013 with this annual blowout. Affable compere Bastard Keith introduces an eyeful of burlesquers, aerialists, acrobats, chanteuses, chanteurs and more, including Jason Mejias, Rosie 151, Madame Rosebud, Go-Go Harder, Miss Ekaterina, Adam Kuchler, and Jenny Rocha & Her Painted Ladies. Tickets include an open bar until 1am and a dance party that will take you into the wee hours.
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Systems Biology Opens New Research Pathways
Systems Biologists Are Attacking the Encrypted Messages That Would Allow Us to Predict and Change the Course of Disease
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Has Tumor Molecular Profiling Enabled More Effective and Less Toxic Cancer Treatment?
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On the Rocks | How to Build a Saltwater Aquarium Reefscape very helpful website!
progression of a reef tank.
Maintaining proper reef tank parameters is essential to the health and well-being of fish, coral and invertebrate inside your aquarium. We created this chart so you will always know what the ideal conditions are for your wet pets. Use it while performing water tests so you will know how much supplement you need to dose your tank with.
Saltwater Aquascape Design Ideas Design Your Aquascape How You Want It And If It Sucks
The 15 most beautiful aquarium fish in the world Infographic ~ Salt water tanks.
Needed this
Yellow tang is a marvelous looking salt water fish. It belongs to the Acanthuridae fish family. This is one of the threatened marine creatures
Saltwater Sump Diagram | http://cdn.saltwaterfish.com/3/31/31...SUMPLAYOUT.png
Anthony Miralles' photo of his 18g Reef Tank won 1st Place in the September 2004 About Saltwater Aquariums Reef Tank Photo Contest. Anthony's tank contains an incredible variety of Mushroom and soft corals, plus his mated pair of Percula Clownfish.


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There were moments last night when Roberto Di Matteo's glass of fine vino was almost spilling over.
The man whose challenge is to prove that he can do something beyond any of his predecessors, including the great Jose Mourinho, by winning both ugly and with thrilling football was betrayed by a crime he had seemed to banish from the psyche of his team.
They betrayed that supreme belief in relentless application and it was a gift that Juventus, after staring in the face of the bleakest defeat, were strong and able enough to accept with a brusque efficiency.
A draw against such superbly balanced and sophisticated opponents was much less than disaster but it was also something that the Chelsea manager could not have imagined after his team took such impressive control in the early going.
It gave him a surge of authority on this first major occasion when Di Matteo, having defied all odds to deliver the oligarch's dream, had to move the fantasy on to another level.
If there was any comfort, it had to be in the belief that Juventus have once again raised their banner at the highest level of the game. Di Matteo's task was to get another gilded shoe to drop. First the win, the great prize of European football, now the beauty and if it seemed like an enormous request in the face of the brisk efficiency and impressive skill level of the champions of Italy, there was dramatic evidence of another reward for the manager's extraordinary achievements in Barcelona and Munich.
He got to pay £25m for the young, slight Brazilian Oscar and if you have to inject new levels of grace and skill into what Di Matteo's hugely rewarded predecessor Andres Villas Boas always described as the project this was revealed last night to less of a business investment than an instant blessing.
Oscar scored one goal that benefitted from a deflection that disabled the great Gianluigi Buffon but his second owed everything to the genius of his native land.
He was required to briefly turn away from the Juve goal but then he swivelled and re-focussed with the most sublime judgement and touch.
It was no less than Di Matteo's team deserved in their effort to say that if they conquered Europe in a series of surreally improbable moments last season this time there would indeed be a serious attempt to broaden and deepen the quality of their football.
Certainly it seemed like some early justification for owner Roman Abramovich's somewhat tortured decision to give Di Matteo a chance to build on his stunning triumph. The nature of it was once again enough as Chelsea, through threatened by often flowing authority of the Juve game, showed quite how far they had moved from the chaos that bedevilled them before Di Matteo's elevation.
It was, of course, too soon to measure the impact of Oscar - or the craft and inventions of Eden Hazard. What was plain enough, however, was that if Di Matteo has reached the limits of his powers it is not because he has lost the knack of drawing the best of his team's spirit.
It was, however, an asset, on which he knew that he would have to draw heavily if Chelsea were indeed to launch their defence of the title with a victory. Juve's presiding general, Andrea Pirlo, was not the man of such dazzling influence on the European Championship - there were more driving contributions from Claudio Marchisio and Mirko Vucinic - but the fabled Old Lady of Italian football was, after the wilderness days - in the sturdiest health.
This was underlined when Arturo Vidal cut through the euphoria of Oscar's brilliant eruption with the game's third goal in the 38th minute. Whatever else it foretold, it was an emphatic statement that if Chelsea were to survive the night with maximum points it would be the result of something more than another successful war of attrition.
Juve made this additionally obvious with a goal that cut Chelsea apart with just 10 minutes to go. Marchisio, unsurprisingly enough, was the creator as Chelsea attempted to spring an offside trap. Substitute Fabio Quagliarella ran on to Marchisio's pass to score as though it was the easiest task he had ever been set. By the stringent standards of Italian defence, it possibly was.
Chelsea, as is their nature, threw themselves at the task of retrieving the night but Oscar had gone, to tumultuous applause, and for Di Matteo there was only the task of acknowledging opponents of such quality that at times they seemed hell-bent on reviving some of the most formidable aspects of their nation's football tradition.
He may also have to remind the oligarch that winning the Champions League and then making beautiful football might take longer than one whole season. In this, we can only wish him the best of luck.Reuse content


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Snowboarding Forum - Snowboard Enthusiast Forums (http://www.snowboardingforum.com/forum.php)
- Snowboard Reviews (http://www.snowboardingforum.com/snowboard-reviews/)
- - '09 Stepchild Chamberlain Pro vs. '10 K2 Believer (http://www.snowboardingforum.com/snowboard-reviews/16805-09-stepchild-chamberlain-pro-vs-10-a.html)
'09 Stepchild Chamberlain Pro vs. '10 K2 Believer
The 2009 stepchild chamberlain pro seems like a sweet board. nice and soft, directional twin. i dont know much about the tech on it though. anyone have any info on it. its hard to find stuff on stepchild boards, especailly since their site is not up atm. anyone have any thoughts or experience on this stick. and now the believer. flatline seems sick. but does it make such a difference in the ride? more contact points i suppose. and if i bought one of these boards am i going ot get a surprise disappointment? idk much about stepchild so, let me know your thoughts. thanks
what happened to the pusher and horrorscope
the flatline doesn't give you more contact points. this choice is down to do you want to support a small rider owned company or giant mega corporation who sells crock pots and fishing rods?
And it starts again...
idk why i post anymore,
neither do we. just stop.
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Yeah, its not like K2 hasnt been making snowboards since forever and all that stuff...... they sure are evil.
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Smart heating systems are a great idea, but most are very pricey. Bemo, however, is more affordable.
It looks simple to use, too. You control it using your Android or iOS device, meaning there's no complicated new doohicky to get to grips with or break. Like most smart heating systems it connects over Wi-Fi, but you can also control it by SMS, which is a nice touch. It means you won't freeze just because the Wi-Fi has gone down.
The device costs $129 (£80), and the app is free. Considering Nest is $249, Bemo looks like an attractive proposition.
If you have an old smartphone lying around, you could even use that as a dedicated thermostat, instead of shelling out hundreds on a separate device.
Like other systems, Bemo lets you control the heating and air conditioning from afar, so you can have your house nice and toasty when you get home, or stop the heating coming on if you've been called out on important business. Like having a quick pint after work.
Unlike pricier systems, you won't need an expert to set it up, as it comes with an installation kit. The device itself comes in black or white, and can also be used to stream music around the house.
Energy monitoring lets you see how much you're saving, both in terms of energy and money.
It's still in the prototype stage at the moment, but the people behind it hope to ship the first units in August next year. Check out its Kickstarter page for more.
Read more: Smart Thermostats in the UK


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Grace hospital
City salvages more souvenir bricks from Grace HospitalDue to an overwhelming number of requests from the public, the City of Windsor has salvaged more bricks from the former Grace Hospital site to be cleaned and distributed as ...
Local News
City to offer Grace souvenir bricksThousands upon thousands of bricks came tumbling down as part of the former Grace hospital demolition job, but now the city is offering a few to the public to commemorate ...
Fire breaks out on roof of former Grace Hospital (With video)Windsor fire crews were called to the Grace Hospital site on Friday afternoon after a fire broke out on the roof of the building.
Local News
Former physicians, nurses and staff bid farewell to Grace hospital (with video)A gathering of about 150 physicians, nurses and staff once employed at the former Grace Hospital came out Saturday to say their final goodbyes with the landmark in the midst ...
From the Vault
From The Vault: Grace ConstructionWork is well under way on the new heating plant for Grace Hospital, which is a vital part of the hospital's general improvement program, including a nurses' residence.
Local News
Grace Hospital demolition begins next weekDemolition on the former Grace Hospital, a crumbling eyesore for the last decade, will begin next week.
From the Vault
From the Vault: Grace LaboratoryLaboratory technicians are a vital part of the daily routine at any general hospital. Here is a scene in the lab at Grace hospital on March 30, 1963 with technicians ...
Prep work starts for Grace site demolitionPrep work started Tuesday for the long-awaited demolition of the city's most famous eyesore: the former Grace Hospital site.
Vander Doelen: Mega Hospital InevitableFor years their two boards of directors could barely agree on the time of day; suddenly their plan to consolidate Windsor's two hospitals appears to be virtually unstoppable.
Local News
Why not rebuild hospital on existing sites?There is a saying that goes "fool me once, shame on you, fool me twice, shame on me."


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During this upfront season, several networks will brag about their exciting new directions and evolutions. In fact, a couple of them have already done that . But not the Game Show Network, which held its upfront presentation Tuesday morning. Its ratings are rising, and the network is slowly but surely getting younger thanks to a brand refresh several years ago, which resulted in GSN doubling its original programming output over the past three years. "I'm proud to announce that we're going to be doing more of the same," said David Goldhill, president and CEO, of GSN, which airs a mix of original and classic game programming. "Our little niche television network is now a top 30 television network, up from the mid-40s a couple of years ago," said Goldhill, speaking with buyers at New York's Paley Center for Media. The statistic refers to total day ratings and total viewers, but excludes news and sports networks. "We are growing at a very difficult time," said Goldhill of the network, which is owned by AT&T Entertainment Group and Sony Pictures Entertainment. While linear ratings are falling for many broadcast and cable networks, GSN sees growth during prime time with original programming. "We have double-digit growth across all key demos," said Goldhill, adding that 60 percent of the network's new viewers last year were under the age of 50.Read More
Fox Sports reporter and Dancing with the Stars host Erin Andrews was back on the stand today in her civil lawsuit against the owners of the Nashville Marriott Hotel. On Monday, Andrews broke down on the stand, describing the devastation she felt after being secretly videotaped while nude during a stay in the hotel in 2008. She also dropped a media bombshell when she accused ESPN, her employer at the time, of forcing her to go on TV and be interviewed about it all. "Because there wasn't an arrest, because we didn't know where this happened, my bosses at ESPN told me, 'Before you go back on-air for college football, we need you to give us a sit-down interview,'" she said . "That was the only way I was going to be allowed back. They were highly recommending it be GMA, because ESPN and ABC are the same, and they wanted it on GMA," she said. "Developments in the case have been interpreted by some to mean that ESPN was unsupportive of Erin in the aftermath of her ordeal," an ESPN spokesperson said this afternoon. "Nothing could be further from the truth. We have been, and continue to be supportive of Erin." A source with knowledge of the situation said that while Andrews was encouraged to do an interview, there was no ultimatum for her to do a sit-down before returning. The network's management did provide guidance for Andrews, including suggesting she go on Good Morning America. Ultimately, Andrews gave an interview to Oprah WinfreyRead More
After two years of selling its digital video and display inventory programmatically, NBCUniversal is finally allowing programmatic buys on its linear networks as well. Today, the company announced NBCUx for Linear TV, which will launch as part of this year's upfront. "It's the industry's first national programmatic TV offering at scale," Krishan Bhatia, evp of business operations and strategy, said during a conference call with reporters. It's an extension of NBCUx, which the company launched last year as a digital programmatic offering, after making its digital video and display inventory available for programmatic buying two years ago. "We've seen great success with it, and now we're extending those capabilities to linear television," said Bhatia. He said that starting in the fall, "advertisers will be able to use data and automation to build media plans for our premium linear TV inventory across NBCUniversal's entire portfolio of cable and broadcast networks." The fall start date means the technology won't be available for advertisers to use during the Summer Olympics in August. NBCU's data offerings, which also include ATP, its audience targeting platform, and its addressable NBCU+ Powered by Comcast platform, represent "a sea change in thinking about how we create value for our customers," said Dan Lovinger, evp, entertainment ad sales group. "Our advertiser partners have been asking for help with automating their media planning and buying in a data-informed way, and we expect that by adding premium TV inventory to our offering, we'll provide the help that they're seeking." As part of the new offering, "select advertisers now will be enabled to include traditional TV inventory in their automated media plans via a private exchange using a combination of their own data, third-party data sources and NBCUniversal's premium television inventory," said Lovinger. NBCU will make its inventory and pricing information available to "a select set of demand-side platforms," and the company's client and agency partners can combine that information with their own data sources to build a media plan against their own data sets and target audiences. "Then, those agencies and clients will issue a media plan that will be subject to inventory availability and pricing at the time and approval on our part," said Bhatia. While it automates only part of the linear television workflow process, he called it "a big step in terms of making that process simpler." Lovinger said the company wasn't worried that clients using the technology could ultimately save more money than NBCUniversal would like. "We feel that we've got a complete hold on what we're doing here," he said.Read More
It looks like Spike's upcoming special, Caraoke Showdown, is going to lead to a real showdown between the cable network and the team behind The Late Late Show with James Corden's Carpool Karaoke. Spike's Caraoke Showdown, which the network announced last week, is set in a car and includes a celebrity host, celeb guests and lots of singing along to tunes. In other words, the show sounds a lot like Carpool Karaoke, the popular segment on Corden's late-night CBS show that has become a viral sensation thanks to videos featuring Adele, One Direction and Justin Bieber. And that's not sitting too well with The Late Late Show's executive producers. "We're disappointed with that. We're disappointed that our idea would be taken by somebody else," said Late Late Show executive producer Ben Winston.Read More
Zoolander 2 might not be much of a movie—the upcoming Ben Stiller comedy has been "critically savaged" —but the movie's marketing campaign has been epic. In its latest masterstroke, Paramount Pictures has teamed up with NBCUniversal for a multiplatform, cross-portfolio series of PSAs parodying NBC's "The More You Know" campaign. In the series of spots, called "The Outside Matters," Stiller's male model character Derek Zoolander will tackle society's most serious issues, like the importance of outer beauty. Stiller stars as Zoolander in all of the spots, which will air on NBC, Bravo, E!, USA and Telemundo, as well as the networks' digital and social platforms. The videos, which were created by Paramount and NBCU's in-house Content Innovation Agency (CIA), will be tailored for each network's audience. Fandango will release all the videos on its Fandango site (where bonus content will be available), as well as its Facebook, Twitter and Instagram feeds. "I can't underscore enough the power of contextually relevant content that engages fans of the franchise and attracts new audiences," said John Harrobin, NBCUniversal's CMO for advertising sales, in a statement. "That's exactly what this humorous campaign does, while staying true to the film's spirit. There is no one better to raise awareness about this movie than Derek Zoolander himself, through parody PSAs tailored to each of our diverse audiences at scale." Stiller and Paramount have gone all out to promote Zoolander 2, with marketing stunts that have included everything from a Fiat appearance to a bespoke perfume ad campaign . Last week, Derek Zoolander crashed Barbie's Instagram , while on Tuesday, Kiehl's opened The Derek Zoolander Center for People Who Don't Age Good in New York's West Village. Stiller got an early jump on his NBCU appearances last weekend, when he popped up on Saturday Night Live as Zoolander, alongside Owen Wilson's Hansel, to discuss politics. Yes, politics.Read More
Are you hooked on HBO? The network sure hopes so. As the premium service competes with an ever-growing number of broadcast, cable and digital competitors, including streaming services like Netflix, the network has developed an interesting approach to keeping subscribers coming back for more each month: turning them into "addicts," according to HBO CEO Richard Plepler. HBO has 32.3 million U.S. subscribers as of the third quarter of 2015, according to SNL Kagan. Time Warner doesn't release HBO-specific figures but said Wednesday that HBO and Cinemax added 2.7 million subscribers in 2015Read More
The Ford Bronco was front and center during last night's episode of FX's hit miniseries The People v. O.J. Simpson: American Crime Story, which covered Simpson's efforts to flee authorities in pal Al Cowling's Bronco, setting off what became the most watched police chase in U.S. history. But another prominent brand also was on display in the show's second episode: Pizza Hut. As 95 million people are glued to their TVs watching the day-long ordeal culminate in a 2-hour police pursuit, the episode cuts to a scene in a Pizza Hut, which shows the restaurant has been so inundated with pizza orders that they have run out of their cheese supply, and are unable to make anymore pizzas. Scott Alexander and Larry Karaszewski's script for that episode, called "The Run of His Life," initially set the scene in a different pizza chain. "It was originally Dominos, but we ended up getting permission to use Pizza Hut," said Nina Jacobson, the show's executive producer. "The idea was that the most popular pizza places ran out of cheese." Although Pizza Hut okayed its appearance in the miniseries, the company did not provide the production team with any 1994-era logos or material. "Our production designer put that together," said Jacobson. Adweek responsive video player used on /videoRead More
A funny thing happened this week on the way to that big cable box in the sky: three of the largest U.S. cable operators actually added subscribers. In releasing their fourth quarter and full-year earnings for 2015, Time Warner Cable, Comcast and Charter Communications all posted subscriber gains for the past quarter. While it's common for cable operators to see a bump in subscribers at the end of the year, both Time Warner Cable and Charter– which are planning to merge –posted full year subscriber gains, ending years of declines. Time Warner Cable added +54,000 subs in the fourth quarter, after it lost more than -300,000 during the same period last year. For the full year, TWC added +32,000 subscribers for its first full year of growth since 2006. Charter, which released earnings this morning, had its best full year in more than a decade by adding +11,000 subscribers, including +33,000 during the fourth quarter. Meanwhile, Comcast had its strongest fourth quarter in eight years by adding +89,000 subscribers, though it posted an overall decline in 2015 of -36,000. That is a huge improvement vs. 2014, when the nation's largest carrier lost 194,000 subscribers. The gains by the three cable operators come amidst the worst year for the overall pay-TV sector; MoffettNathanson predicted cords would be cut in -514,000 homes in 2015, down from 1.2 million in 2014. And it appears the slowing of cord-cutting among cable operators is hurting the satellite and Telco services. Telco growth, including Verizon FiOS and AT&T U-verse, dipped from 1.06 million new subscribers in 2014 to just 118,000 in 2015. Satellite, including DirecTV and DISH, was projected to lose -560,000 subscribers for the year, more than cable. Last week, AT&T reported a loss of -26,000 subscribers between its DirecTV and U-Verse services for the fourth quarter.Read More
Just 48 hours ago, Sumner Redstone was the executive chairman of both CBS Corp. and Viacom. But now, he has been replaced at both companies. Today, Viacom announced that its president and CEO Philippe Dauman had been named executive chairman, replacing the ailing Redstone, who is 92. Yesterday, CBS Corp. appointed Les Moonves as its chairman , after Redstone had resigned on Feb. 2. Redstone, who vowed never to retire (even going as far to declare that he would never die ), is now chairman emeritus at both companies. The news comes two weeks after Viacom and CBS were sued by a shareholder , who questioned Redstone's mental competence—which led investors to wonder whether Redstone should continue running both companies. "In choosing a successor to Sumner, the board considered the need for seasoned leadership in this time of unprecedented change, Philippe's business experience and unparalleled knowledge of Viacom and his long-term vision for the company," said Viacom board member William Schwartz in a statement. "We believe his becoming executive chairman is in the best interests of the company and all shareholders." Dauman's appointment had been challenged by Redstone's daughter, Shari, who is vice chair of CBS and Viacom. She said in a statement yesterday that while she fully supported Moonves as CBS chairman, "it is my firm belief that whoever may succeed my father as chair at each company should be someone who is not a trustee of my father's trust or otherwise intertwined in Redstone family matters, but rather a leader with an independent voice." That was a slap at Dauman, who was given authority last October to make healthcare decisions for Redstone if he should become incapacitated. Following CBS' lead yesterday, Viacom had initially offered Shari the position of non-executive chairman, but she declined and will remain in her current role. "I am honored to succeed my friend and long-time colleague Sumner in the role of executive chairman. His steadfast belief in our company and the power of entertainment will always be an inspiration for me and I look forward to carrying forward his leadership role as a champion for all shareholders.Read More
FX's quirky comedy Baskets, starring Zach Galifianakis, is one of the season's strangest new series—it's the kind of show you'll either love or never want to watch again. The comedy, about a Paris-trained clown (Galifianakis) who's stuck working at a rodeo in Bakersfield, Calif., also features two unusual brand spotlights for Costco and Arby's, both of which are interwoven into the fabric of the series. And even though Costco and Arby's are featured throughout the entire first season, neither is an actual integration. "Both are brands that we just wrote it into the script and then asked them if we could do it," said Jonathan Krisel, the show's co-creator and executive producer. "There's no money involved. We're not advertising for them, but it's more about the authenticity of having the real thing and not having it be a fake brand. And both of them were accommodating in that we're not celebrating them; we're not making fun." Krisel, who grew up going to Costco with his family, said the idea to include Costco and its Kirkland products came from Baskets' production designer as a way to feature real brands on the show without having to clear them individually with multiple companies. "The production designer said, 'What if we clear Kirkland, the brand?Read More


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