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tag:www.econsultancy.com,2008:/topics/facebook Latest Facebook content from Econsultancy 2017-05-24T08:19:00+01:00 tag:www.econsultancy.com,2008:BlogPost/69111 2017-05-24T08:19:00+01:00 2017-05-24T08:19:00+01:00 If you want to improve your marketing ROI, stop spending on social media James Hammersley
My agency did this because our experience with our clients suggested that social media traffic, specifically that from Facebook and Twitter, performed significantly worse in comparison to any other source. Indeed many of our clients found that stopping investment in such traffic improved conversion significantly and improved ROI for acquisition investment as a whole.

[Editor's note: This post is written by a guest blogger and doesn't necessarily reflect Econsultancy's views, nor does it refer to Econsultancy's research team.]

We publish a six-monthly update that covers the research published over the period and despite our continuing search there is still no empirical link between money spent and commercial outcome gained that suggests performance levels to compete with other digital channels.

In fact, the reports that have been published in the last nine months have if anything started to suggest that, rather like Hans Christian Andersen's Emperor, we may well be spending on a carefully woven story stitched together by social media platforms looking to justify their valuations and agencies looking to retain their fees. Is it time we challenged ourselves to stop drinking the Kool-Aid?

Emperor's new clothes

Why do we think it's time to stop and reflect? Just look at these outcomes from recent third party reports:

76% of retailers are spending more on social media marketing this year, yet the same survey suggests that whilst they do this, the most cost effective channel is email marketing.

89% of marketers believe social media marketing increases exposure and drives traffic but only 51% believe investing in social media improves sales.

48% of marketers say social media is the most difficult channel to get right.

90% of marketers believe social media is important but 92% do not know which social media management tactics are effective.

60% of consumers have concerns over social media channels being at risk of phishing attempts or fraudulent profiles.

43% of marketers questioned on their experience of investment in social media marketing said they "haven't been able to show impact yet". 38% claim to have a "good qualitative sense of the impact, but not a quantitative impact" while just 18.4% have proved the impact quantitatively.

That's not to say that there haven't been reports of a commercial impact:

68% of respondents to one survey said Facebook ads increased sales.

Sony announced in February that through Twitter it had earned an extra £1m in sales and Dell announced in June last year that its presence on Twitter accounted for $3m dollars increase in sales.

And one survey suggested that investment in social by B2B marketers can drive sales upwards of £50,000 per month.

The reports on B2C success are far fewer in number and both those quoted above fail to meet a core test about reliability in that they don't benchmark this performance in terms of ROI. They also do not give a sense of scale. For example, the uplifts quoted for Sony and Dell would be lost in the rounding compared to their monthly sales, let alone their annual totals.

Of all the B2C channels, Pinterest looks the most promising but the latest report isn't independently verified and there is no value data as opposed to activity data. So the jury is out, but the more direct link available between product and purchase suggests Pinterest could have a better ROI.

B2B is much more interesting. There is an emerging argument for a commercial link in B2B activity on LinkedIn and an opinion poll reported here reinforces that story, although doesn't add to the evidence base. In my agency's own experience however, social advertising has a poor ROI and even sponsored posts, whilst garnering Likes, fail to deliver an acceptable ROI compared to other sales channels.

However using LinkedIn as a relationship sales channel (sometimes called linked selling) has proven a successful way to build an 'opted in' marketing database and generate leads. We have met a number of professional service firms who use this channel to drive their outbound new business activity but to date we can find no published research to quantify effectiveness.

Lies and stats

It was Disraeli who said there are lies, damned lies and statistics. In reality, both sets of numbers we have quoted here are unverifiable. They are either opinion or an incomplete 'fact' put into the public domain.

Many are placed into the market by an interested party (the channel or an agency) and for those of us who are driven by data this suggests that they all need to be covered by a health warning.

One of the consequences of this lack of transparency is that some in our industry are developing a narrative that undermines the claim of digital to be the 'measurable' marketing channel and introducing the concept of 'dark social'. We've come across some choice pieces of digital jargon over the years but this one should make us all worry – it's best defined as the digital equivalent of the 'missing link', providing a justification for continuing investment in social media on the basis of belief rather than transparently valid data.

In summary...

I admit it, we are obsessed by commercial value and there may well be 'above the line' marketing benefits of brand and product awareness that this type of investment generates. There is very little evidence however that can justify investment on the basis of an ROI that can compete with AdWords, email, digital display or re-marketing.

If your concern is ROI and optimising performance of your marketing funds then my advice is to put value over inputs. After all, more poor quality traffic reduces overall effectiveness and wastes scarce resources, no matter how many other marketers are walking around with no clothes on!

[Editor's note: Just to reiterate, this post is written by a guest blogger and doesn't necessarily reflect Econsultancy's views, nor does it refer to Econsultancy's research team.]

For more on this topic, check out these Econsultancy resources:

Social Media Training Courses

Social Media Best Practice Guide

 tag:www.econsultancy.com,2008:Report/4489 2017-05-22T11:14:00+01:00 2017-05-22T11:14:00+01:00 Social Quarterly: Q2 2017
The Social Quarterly is a series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media. The reports focus on distilling the most recent data and trends, aiming to provide a guide to what's happening now in social media and what you should be keeping an eye on.

Social media evolves rapidly, and the Social Quarterly provides an overview of the latest trends in the industry. It contains information which can be translated into your own documents, allowing you to prepare a pitch or use internally at a moment's notice.

The Social Quarterly examines the current social media landscape, trends and updates on various social platforms and considers what will happen next. Updated four times per year, it will help to quickly surface statistics and trends you can use and react to immediately.

This edition of Social Quarterly includes Facebook's introduction of 'Stories', the introduction of 'Cabana' from Tumblr, additional AR filters on Instagram and new 'Trending Stories' from LinkedIn, amongst other innovations.

Bringing to life data from the Internet Statistics Compendium and the Econsultancy blog, the Social Quarterly is the best of social in an easy-to-digest format.

The Social Quarterly will allow you to:

Stay up to date with regular developments across multiple social media platforms.

Present and pitch at short notice with clear and effective data.

Pinpoint areas in which you want to find out more and use the linked Econsultancy resources and blog posts to do this.

Spot potential ways your company could be using social media but is not currently.

 tag:www.econsultancy.com,2008:BlogPost/68929 2017-05-16T10:00:00+01:00 2017-05-16T10:00:00+01:00 Digital crisis comms: How TfL's social media team copes with Tube strikes Nikki Gilliland
So spare a thought for Transport for London's social media team, who see their daily tally of 2,500 Twitter mentions increase by a whopping 2,000% on a strike day.

I recently spoke with TfL's social media and content lead, Steven Gutierrez, to find out about the network's approach to crisis communications, specifically when it comes to dealing with strikes. Here's a summary of what he said, as well as a bit of further insight into the topic in general.

Multiple lines of communication

The OMD Group suggests that just 54% of companies have a crisis plan in place. Unsurprisingly, it's a necessity rather than an option for transport networks, with TfL taking steps to ensure there are multiple lines of communication open in the event of any planned or unplanned events.

In total, TfL has 21 Twitter accounts, including individual accounts for Tube lines, rail lines, as well as dedicated channels for customer service such as @TfLTravelAlerts and @TfLBusAlerts.

Despite offering multiple ways for users to check the status of the network, however, Steven suggests that manpower is still pretty limited.

TfL's First Contact team is made up of just a few members of staff – an amount that stays roughly the same during strike days. Similarly, each bus or rail line is manned by one or two people, meaning that there are usually around half a dozen people dealing with a huge volume of queries.

Broadcasting info and prioritising mentions

So, just how does TfL cope with the 2,000% increase in mentions when there's a strike?

With such a massive influx, it's impossible for the team to reply to questions individually. In order to cover all bases, TfL broadcasts an overview of information to followers via its social channels and links to the website with is kepy up to date with live information, with the aim of reaching customers before they feel the need to reach out to the network.

TfL's brand mentions on Twitter

While TfL might not answer every question, impressively every single mention is still checked by an agent. To streamline the process TfL's social team uses a tool called CX Social, which is also used by O2 and McDonald's.

According to Steven: "It makes it possible to handle many accounts, collaborate and triage messages to the most relevant team. I don't think we're limited by any tech our teams are well equipped."

Of course, not only does this give the team insight into what kind of information customers are actively seeking out, but it also means TfL is privy to people's anger and frustration, too.

That being said, Steven suggests that the majority of feedback is based on customers needing information, meaning a relatively small amount is actually abusive. "Increasingly customers thank the social media team because I think some realise how hard it is to work through a strike!"

Sentiment analysis of TfL brand mentions on Twitter

Perhaps TfL's commitment to communication is part of the reason why. In contrast, you've only got to look at an example like Southern Rail, which has come under fire for an inconsistent and incompetent approach to crisis communications.

Even after it received complaints for a lack of visible compassion, Southern Rail angered commuters even further with its misjudged call to 'strike back' at RMT.

.@SouthernRailUK When people waited three hours at Brighton last night, was that because of strikes?
 — Cr O'Grizimov (@Mr_Ogrizovic) October 3, 2016

Reversing the message

As well as using broadcasts to pre-empt and stem the flow of incoming customer queries, TfL's strategy for strike days is to reverse its working message. In other words, instead of telling customers what Tube lines are not working, it tries to tell them what ones are still running instead.

Alongside this, it typically stops or reschedules any promotional campaigns in order to allow more pressing news to cut through.

Together, this approach is effective for instilling trust and encouraging a positive mood, with TfL promoting the fact that it is working hard to help the customer – not pushing its own agenda.

A possible Tube strike will significantly affect services from Sun eve to Wed morning. Stay up to date here: https://t.co/9bQz35k9Xa pic.twitter.com/DOKNlcdR0B
 — TfL Travel Alerts (@TfLTravelAlerts) 3 February 2017

According to Steven, a strike isn't necessarily the most stressful event that a transport network like TfL can encounter. With storms, flooding or snow having a massive impact on the running of Tube lines, winter is typically the most demanding season.

Meanwhile, with unforeseen accidents often harder to deal with than planned strikes (such as the helicopter that crashed in Vauxhall a few years ago), the team is essentially on constant standby throughout the entire year.

In order to deal with an unplanned event, TfL has a defined process in place:

One of the first steps is usually an acknowledgement of the issue.

The next step is to coordinate a response based on verified information.

At the same time all unnecessary activity (promotions, advertising, etc) is stopped

TfL's main accounts including @TfL and the TfL Facebook will lead on news and customer service accounts like individual Tube lines will broadcast service updates.

TfL's website will usually carry a dedicated webpage with more detailed travel advice and the Press Office will provide updates to the media.

TfL continues providing updates from all relevant accounts and update the website regularly until things go back to normal.

Maintaining a genuine tone of voice

During busy or stressful times, rushed responses could potentially mean brand tone of voice goes out of the window.

However, Steven emphasises that the network strives to maintain a genuine and friendly tone no matter what, with staff encouraged to be genuine and express themselves.

He says that it helps that the majority of social media agents are part of the company's wider contact centre, meaning they also deal with calls, emails and letters as well as social media platforms. In turn, this encourages them to maintain a natural-sounding and friendly tone regardless of the channel.

Good afternoon all, Mark and Tariq are here to help. pic.twitter.com/JfJ3ETqwIX
 — TfL Travel Alerts (@TfLTravelAlerts) 20 February 2017

While TfL clearly prioritises one-to-one human interaction, that doesn't mean it dismisses automation in all senses. Alongside automated 'welcome' messages on both Twitter and Facebook, TfL recently partnered with Twitter to offer a chatbot 'status checker' that users can interact with via direct messages.

Interestingly, Steven hints that it's not the only bot in the works. "We are developing chatbot experiences on other platforms... and our editors are working on the script to ensure it has a friendly tone of voice throughout."

However, TfL is likely to rely on its distinctly human approach a fair few more times in the future at least.

Now read:

How TfL's community managers engage with London's cyclists

 tag:www.econsultancy.com,2008:BlogPost/69074 2017-05-10T12:30:00+01:00 2017-05-10T12:30:00+01:00 Will Instagram's mobile web app help Facebook slay Snapchat? Patricio Robles
And the rapid growth that makes Instagram look like Facebook circa 2009 to 2013 could accelerate even more now that Instagram has updated its mobile website, giving it a number of features that were previously only available in its iOS and Android mobile apps. The most important new feature added, photo sharing, will let users of the mobile web app post photos to Instagram.

As TechCrunch's Josh Constine explained, "Until now, users could could only browse, Like, follow, search, and see notifications on the stripped-down mobile web site and desktop site." But now they'll be able to post photos and browse a lightweight version of the Instagram Explore tab.

The new functionality could be especially important in international markets where high-speed mobile internet is not widely available, making it more difficult for users to download and use the full Instagram app. Roughly 80% of Instagram's users are based outside of the U.S. and the company is clearly making an effort to better serve its international user base.

The latest shot at Snapchat?

Facebook's embrace of Instagram's international users, including those in developing markets, stands in stark contrast to the stance of Instagram's chief competitor, Snapchat.

Snapchat recently came under fire after it was reported that the company's twenty-something CEO, Evan Spiegel, had stated in 2015 that "This app is only for rich people...I don't want to expand into poor countries like India and Spain." The claim was made in a lawsuit involving a former Snapchat executive, who had apparently offered suggestions to improve the company's performance outside countries like the U.S.

Snapchat has denied the report, but it's worth noting that while Instagram has a web app that is now growing its functional footprint, Snapchat still doesn't have a mobile website, so even if Snapchat CEO Spiegel isn't anti-"poor countries" as claimed, it doesn't appear that Snapchat is willing to go to the same lengths as Instagram is to court new users in places where a mobile web app would help its adoption.

Meanwhile, even though Facebook has been criticised by some observers for copying features from Snapchat, the tactic doesn't seem to be bothering users. For example, since launching its Snapchat Stories clone, Instagram Stories has now surpassed 200m daily users, well above the 160m daily users Snapchat Stories reported in Q4 2016.

For brands active on Instagram and Snapchat, the divergent strategies are worth noting for a couple of reasons.

First, Instagram's willingness to offer a mobile web app and bring it closer to parity with the features of its native mobile apps could increasingly have an impact on the companies' respective growth rates. In the past year, Snapchat appears to have hit a growth plateau and if it doesn't find a way to get its growth engine fired up again in a big way, it could find that it has permanently lost ground to Instagram, which has gained 100m users in the past four months alone.

Second, for brands looking for a platform through which they can reach a global audience, it increasingly appears that Instagram is eating Snapchat's lunch. While Snapchat could argue that its smaller, first-world-dominated userbase is more valuable, as Facebook brings Facebook-like self-serve advertising to Instagram, Instagram's massive reach coupled with granular targeting could make it a much more versatile and attractive ad platform.
 tag:www.econsultancy.com,2008:BlogPost/69060 2017-05-08T10:00:00+01:00 2017-05-08T10:00:00+01:00 Why brands can't resist partnering with Buzzfeed Tasty on Facebook Nikki Gilliland
So, why can't users get enough of Buzzfeed's take on food? More importantly, why are other brands (even in industries other than FMCG) falling over themselves to get involved?

I recently heard Ashley McCollum, general manager at Buzzfeed Tasty, speak about this topic at Millennial 20/20. Here are a few key takeaways.

Adapting to the changing nature of food and social

When Buzzfeed Tasty first began, food content on the internet was vastly different, being more about food porn and Pinterest-style imagery than everyday recipe videos. Since then, consumer interest has shifted towards fast and simple how-to's, prioritising the contrasting verticals of comfort and health.

Content relating to these trends tend to be the most relatable and easy to replicate at home. In fact, according to Ashley, 50% of the audience has at some point made a Tasty recipe themselves. The most common type of comment is also a user tagging family or friends and saying 'we should make this at the weekend'.

This accessibility has undoubtedly been a huge factor in Buzzfeed's success. And be it pizza cones or grow-your-own herbs – it is the publisher's ability to tap into current trends and user interests that has helped audience figures to sky-rocket.

Accidentally global

The relatable nature of food also links back to why Tasty started, first being launched as an experiment to crack Facebook video.

The fact that it has generated international interest is a happy accident. But that's the beauty of it, of course, with videos resonating regardless of language or location. The content disrupts the inaccessiblity of restaurants and high-end chefs, with videos that are short, relatable and easy-to-follow being watched in home kitchens around the world.

So while they might have started out as part of an experiment, Buzzfeed's spin-off channels have gone on contribute to the brand's global audience growth. Proper Tasty might be a local channel, but content created for the platform has been replicated in other European markets. Meanwhile, Proper Tasty itself has also seen an increase in views for videos that celebrate global cuisine.

Loyalty in a crowded marketplace

More brands are now working on sponsored content with Buzzfeed on the basis of its growth – even choosing Tasty over other established industry publishers like the Food Network. Reach and scale is just one reason, of course. Engagement is perhaps the biggest driver.

With content that's tailor-made for Facebook - where features like auto-play and subtitles enable users to watch directly from their feed – comments and views are typically high.

Take the below video of a cheese fondue bowl, for example, which has had 12m views and over 43,000 shares since it was published.

As Ashley pointed out, it is also Buzzfeed's existing brand reputation that has generated such a large and loyal audience. Users can spot a Buzzfeed copycat a mile off, with similar formats coming across as unoriginal as a result.

Connection between food and lifestyle

While access to Tasty's audience undoubtedly holds appeal, it's easy to assume that only FMCG brands would naturally align with the theme and style of its content. This is not the case. In fact, auto, finance and sports are growing categories for Tasty and Proper Tasty, with brands across all industries showing interest in producing partnered content related to the core topic.

Again, this boils down to the fact that food is an intrinsic part of all aspects of life, extending out of the kitchen and into other areas such as travel, home, and even fashion (demonstrated by the below image from ASOS).

Proof is in the pudding

So, what kind of success are brands seeing with Buzzfeed Tasty? Ashley highlighted the example of Oster Grill, whose minute-long video featuring a jalapeño and cheese-stuffed hamburger generated 20m views over the course of a single weekend.

As a result of this, the brand requested that Buzzfeed pull the plug on its planned follow-up videos. The reason being that they had completely sold out of stock and were unable to meet customer demand.

Success stories aside, it is also clear that Buzzfeed does not rest on its laurels. As a data-driven company it continuously uses data science to drive and inform decision-making.

It recently partnered with Quaker Oats on a campaign that had already launched in the US. However, from looking at metrics from across the pond, it recognised that users were switching off during beauty shots – i.e. moments with zero context or information about how to actually make the oats.

By making the video more utility-driven, the UK version ended up performing 20 times better than the US campaign, proving that even the biggest brands can benefit from a test and learn approach.

More on Buzzfeed:

Buzzfeed: The art and science of social video

A brand that loves you: How Buzzfeed uses empathy to connect with its audience

 tag:www.econsultancy.com,2008:BlogPost/69056 2017-05-04T14:11:38+01:00 2017-05-04T14:11:38+01:00 Bloomberg's Trigr will let advertisers deliver custom ads based on market conditions Patricio Robles
"Advertisers are clamoring to reach the right audience with the right content," Derek Gatts, Bloomberg Media's global technology and product head, told AdAge. "But there isn't a lot of conversation aligned with the 'when'."

He further explained, "When markets are moving, our traffic booms. We saw that with the instability in Greece, Brexit, the US election – people come to Bloomberg when there is instability in the market because they want to know what the next steps are for their portfolio."

Markets, of course, move up and down, and the direction they're moving can dramatically influence the moods of the people who are involved in them.

As Bloomberg sees it, this creates an opportunity for advertisers to serve different messages that are appropriate in the context of what's happening in the markets. For example, Gatts says, "Luxury brands want to identify an audience that can spend $25,000 for a Rolex. What better time to advertise to an affluent audience than the moment they just made a ton of money?"

With Trigr, advertisers can set triggers to deliver different creative based on granular market-based criteria, such as the performance of broad and category-specific indexes like the S&P 500, various commodities, and stock exchanges in specific countries. Bloomberg will also give advertisers the ability to create triggers around a select number of specific companies.

Trigr ads will be sold on a CPM basis and the Trigr technology is based on Bloomberg's own ad server, so Bloomberg can integrate it into any of its offerings that contain advertising, although it did hint that Trigr might be applied to ads "beyond Bloomberg's walls" as well.

The rise of emotional advertising?

Interestingly, Bloomberg's unveiling of Trigr comes at a time when Facebook has sparked interest in the idea of advertising to consumers based on their emotions.

The world's largest social network is under fire after a leaked internal document obtained by The Australian revealed that Facebook had told advertisers it can identify when young users feel "stressed," "defeated," "overwhelmed," "anxious," "stupid," "useless" and like a "failure." That knowledge of users' emotional states could in turn be used to target these users with advertisements.

Facebook now claims that it doesn't allow advertisers to target users based on its analysis of their emotional states, but Antonio Garcia-Martinez, a former Facebook product manager, claims the company could do this and questions why it would mention the capability in a presentation for advertisers if it had no intention of allowing those advertisers to use it. According to Garcia-Martinez, "The hard reality is that Facebook will never try to limit such use of their data unless the public uproar reaches such a crescendo as to be un-mutable."

But while Facebook's capability might cast doubt on the concept of emotion-based advertising, Bloomberg's Trigr demonstrates that there are probably reasonable proxies for emotion that don't rely on mining user data and thus aren't so creepy for advertisers to use.

The real question, of course, is just how powerful this will be in the real world. There's no doubt that a major market move might make some individuals happy for a day or two, but will it be enough to convince them to shell out $25,000 for Rolex watches and other luxury goods that they wouldn't have purchased otherwise, or would have purchased well in the future instead? Thanks to Trigr, advertisers will soon have the ability to find out.
 tag:www.econsultancy.com,2008:Report/4147 2017-05-02T12:45:00+01:00 2017-05-02T12:45:00+01:00 Social Media Best Practice Guide
According to research by GlobalWebindex, 93% of internet users have at least one social media account. With social media touching so many areas of an organisation, the process of getting social media right has never been more important.

This Social Media Best Practice Guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms.

In order to enable you to quickly access the information you need to start improving your marketing efforts, the guide is available as two individual reports:

1. Social Media Strategy Best Practice Guide

The aim of this research is to identify best practice approaches, techniques, measurement considerations, challenges and opportunities for creating your social media strategy.

As social media platforms continue to evolve at a rapid rate we also cover some of the exciting developments taking place in social media.

2. Social Media Platforms Overview

We've updated our social media platforms overview guide in 2017 to account for the rapid developments occurring in this space. This report's purpose is to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media.

It provides a summary of the main features of these platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications.

From Snapchat Lenses and Geofilters and Facebook's latest innovations to Live Video, Augmented Reality and Chatbots, our 2017 edition will ensure that you're up to date with the latest platform trends.

Throughout both reports, we bring you examples of how companies are using social media in different ways, as well as insights from companies interviewed specifically for these guides.

Methodology

The methodology involved two main phases:

 Phase 1: Desk research to identify relevant issues, examples and models.

 Phase 2: A series of in-depth interviews (20 interviews in total) with a range of senior digital and non-digital marketers, communications leads and social media strategists. Interviewees for the research covered sectors as diverse as aerospace, retail, hospitality, public sector (including government), SaaS, FMCG, non-profit, agency, financial services and media.

Lead author

The lead author for our social media best practice guides is Michelle Goodall, an experienced consultant. She has more than 17 years' B2C and B2B experience client and agency-side, providing digital transformation and social media strategy advice and support.

She has worked with a wide range of clients, including London2012, BBC, Direct Line Group, Multiple Sclerosis Society, Barclays Bank, Coca Cola, Unilever, US Embassy, and many others.

Michelle is a trainer and consultant for Econsultancy and can generally be found curating things that smart people write / make / do and getting to grips with Peach and other peripheral / transformative / game-changing technologies for her clients.

Contributors

The author and Econsultancy wish to extend sincere thanks to the following respected professionals who have contributed to the report:

 Richard Bagnall – CEO, PRIME Research UK & SVP PRIME Research Europe

 Vikki Chowney – Director of Content & Publishing Strategies, H+K Strategies

 Sarah Coggins – VP, PR and Social Media, Virgin Atlantic

 Raluca Efford – Head of Digital and Social Media Marketing, Direct Line Group

 Marisol Grandon – Head of Creative Content, The Department for International Development (DFID)

 Katie McDermott – Marketing Director, Gourmet Burger Kitchen

 Will McInnes – Chief Marketing Officer, Brandwatch

 Kerry Taylor – Senior Vice President Director of Television, MTV Networks

 Guy Stephens – Social Customer Care Consultant, IBM

 Stephen Waddington – Partner and Chief Engagement Officer, Ketchum

 Scott Wilkinson – Head of Brand, Acquisitions and Digital, Virgin Media Business

 Tom Barker – Head of Digital, National Trust

 Rachel Miller – CEO, IC Crowd

 tag:www.econsultancy.com,2008:Report/4148 2017-05-02T12:45:00+01:00 2017-05-02T12:45:00+01:00 Social Media Platforms Overview
Part of our Social Media Best Practice Guide bundle, we've updated and refreshed this report for 2017 to reflect on the latest trends and to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media, as well as what to consider when making the business case for social media platforms.

From Snapchat Lenses and Geofilters and authentic content such as Live Video to the opportunities of augemented reality and chatbots in social media, we've got the latest trends covered in this 2017 edition of Econsultancy's social platforms overview.

The report provides a summary of the main features of social media platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications.

Throughout the report, we bring you examples of how companies are using social media in different ways, as well as insights from companies interviewed specifically for this guide.

For more details on best practice approaches, techniques, challenges and opportunities for creating your social media strategy, read the complementary Social Media Strategy Best Practice Guide.

Methodology

The methodology involved two main phases:

 Phase 1: Desk research to identify relevant issues, examples and models.

 Phase 2: A series of in-depth interviews (20 interviews in total) with a range of senior digital and non-digital marketers, communications leads and social media strategists. Interviewees for the research covered sectors as diverse as aerospace, retail, hospitality, public sector (including government), SaaS, FMCG, non-profit, agency, financial services and media.

Lead author

The lead author for our social media best practice guides is Michelle Goodall, an experienced consultant. She has more than 17 years' B2C and B2B experience client and agency-side, providing digital transformation and social media strategy advice and support.

She has worked with a wide range of clients, including London2012, BBC, Direct Line Group, Multiple Sclerosis Society, Barclays Bank, Coca Cola, Unilever, US Embassy, and many others.

Michelle is a trainer and consultant for Econsultancy and can generally be found curating things that smart people write / make / do and getting to grips with Peach and other peripheral / transformative / game-changing technologies for her clients.

Contributors

The author and Econsultancy wish to extend sincere thanks to the following respected professionals who have contributed to the report:

 Vikki Chowney – Director of Content & Publishing Strategies, H+K Strategies

 Marisol Grandon – Head of Creative Content, The Department for International Development (DFID)

 Will McInnes – Chief Marketing Officer, Brandwatch

 Kerry Taylor – Senior Vice President Director of Television, MTV Networks

 Tom Barker – Head of Digital, National Trust

 Rachel Miller – CEO, IC Crowd

 Stephen Waddington – Partner and Chief Engagement Officer, Ketchum

 tag:www.econsultancy.com,2008:BlogPost/69049 2017-05-02T11:25:16+01:00 2017-05-02T11:25:16+01:00 The best social stories and campaigns from April 2017 Nikki Gilliland
Airbnb introduces 'humanless host' on April Fool's Day

Airbnb was just one of many brands to mark April Fool's Day this year, using the opportunity to introduce the ultimate in home rental innovation – the 'humanless host'. The ad features Brandon, a robot that – in Airbnb's own words – bridges the gap between 'what is magical and what is easy'.

Despite the convenience, it turns out technology can't always be trusted. Brandon eventually runs out of battery, proving why the human-approach isn't so bad after all.

Instagram reaches 700m monthly users

Instagram hit yet another milestone last month, announcing that it now has 700m monthly users.

The platform's growth appears to be accelerating at a rapid rate, with the news coming just four months after it reached 600m. This could suggest that it won't be too long before it joins Facebook and WhatsApp in the one-billion-users club.

We're thrilled to announce that our community has grown to 700 million. From all of us at Instagram, thank you! https://t.co/1ynZNkKf3m pic.twitter.com/9FfCLvz4Fy
 — Instagram (@instagram) April 26, 2017

Pepsi criticised over tasteless ad

At the beginning of April, Pepsi released a controversial ad that appeared to trivialise the Black Lives Matter movement. It involved Kendall Jenner joining some kind of demonstration and magically defusing the situation with a good ol' can of pop.

Despite Pepsi defending the ad, saying that it depicts 'a moment of unity', it was widely criticised for trivialising social justice in order to sell soft drinks. The ad was eventually pulled from YouTube and the campaign was cancelled.

Heineken uses real-life social experiment for 'Open Your World' campaign

In contrast to Pepsi's misjudged attempt, Heineken unveiled a campaign based on the premise that having a simple conversation over a beer can help bring people together – even those with jarring political beliefs.

The 'Worlds Apart' ad involves a real-life social experiment whereby three sets of strangers with opposing beliefs were asked to complete a series of tasks together. Only later did they discover the extent of their differences, before being given a choice to leave or discuss things over a beer.

The fact that the ad comes hot on the heels of Pepsi's recent failure appears to be a coincidence, yet many have praised the beer brand's mature and meaningful approach.

LinkedIn reaches half a billion members worldwide

April was also a good month for LinkedIn, as the networking platform celebrated reaching 500m members worldwide.

Brits appear to be particularly active on the platform, with 23m members coming from the UK alone. London also tops the list for the most connected city in the world, with users having an average of 307 connections.

This comes after the platform unveiled a (controversial) redesigned version of its desktop site, complete with new messaging and search features.

Dolce & Gabbana receives backlash over China campaign

Dolce & Gabbana was another brand on the recieving end of criticism. This time, it was for using stereotypical images in its D&GLovesChina campaign – part of promotional activity for its first Beijing fashion show.

Social media users argued that the brand was glorifying 'backward' stereotypes instead of showing the progressive side of modern China. As a result, D&G quietly removed the images from its Weibo and WeChat accounts.

Burger King sneakily activates Google Assistants during ad

Burger King released a particularly clever ad last month, designed to activate Google Assistants on viewer's phones and home devices. The 15-second video involves a Burger King employee leaning into the camera and asking "Okay Google, what is the Whopper burger?"

However, Burger King was perhaps a little too sneaky for Google's liking, as reports suggest that devices stopped responding to the prompt a few hours after the ad was launched.

Google has not confirmed whether or not it updated software to prevent it.

Facebook unveils developments in F8 event

Finally, Facebook announced a number of developments during F8 last month, including new AR and VR technology.

I recommend reading Ben Davis's article for an in-depth breakdown.

For more on this topic, check out these Econsultancy resources:

Social media training courses

Social media best practice guide

 tag:www.econsultancy.com,2008:BlogPost/69042 2017-04-28T11:15:00+01:00 2017-04-28T11:15:00+01:00 Driven by mobile, digital overtakes TV in US ad spend for the first time Patricio Robles
The milestone is one that industry analysts and observers have been waiting for and 2016 also brought with it another milestone: for the first time, mobile ads produced more revenue than desktop ads.

All told, digital ad revenue in the US hit a record $72.5bn last year, up from $59.6bn in 2015. Mobile ads were responsible for $36.6bn of that, a massive 77% year-over-year gain.

A good portion of mobile's gains were due to the growing popularity of mobile video ads. Spend on those skyrocketed by 145% year-over-year to reach $4.2bn, which helped fuel a 53% year-over-year jump in digital video ad spend overall. That figure now stands at $9.1bn.

Spend on social ads, which in recent years have become a staple of many advertisers' digital campaigns, grew 50% to $16.3bn. Even search managed to produce a 19% gain to reach $35bn in spend.

According to the IAB, mobile's ascendency across all digital channels is not surprising. "This increasing commitment [to mobile] is a reflection of brands' ongoing marketing shift from 'mobile-first' to 'mobile-only' in order to keep pace with today's on-the-go consumers," IAB president and CEO Randall Rothenberg stated.

"In a mobile world, it is no surprise that mobile ad revenues now take more than half of the digital market share," IAB EVP and CMO David Doty added.

The rich get richer

While digital's eclipsing of television in terms of ad spend is no doubt good news for the digital economy generally, not everybody is benefiting equally from the growth of digital ad spend. By most estimates, two companies, Google and Facebook, have realized the vast majority of ad revenue growth, leading some to label the two companies a duopoly.

According to Digital Content Next's Jason Kint, Google and Facebook took 89% of the growth last year. Brian Wieser of Pivotal Research estimates that amazingly the two companies were the beneficiaries of close to 100% of the growth.

so @IAB just dropped 2016 #s. Duopoly in full force -> takes 89% of growth. "Everyone Else" loses more share courtesy of Facebook. @dcnorg pic.twitter.com/urglxDrooM
 — Jason Kint (@jason_kint) April 26, 2017

The IAB disputes such claims. "73% of revenues in Q4 came from the top 10 digital companies, but they only contributed 69% of the growth," the IAB's Doty told AdAge. "That means 31% of the growth came from companies outside the top 10." He also stated that some estimates count revenue outside of the US and don't account for traffic acquisition costs.

But even if the estimates of how much Google and Facebook are taking as the digital ad spend pie grows are slightly exaggerated, it's clear from the companies' financial reports that advertisers are funnelling increasingly large sums of money to the two internet giants.

At the same time, other notable players, like Twitter, are losing. The still-popular microblogging platform has finally managed to grow its monthly users by a meaningful amount, but despite user growth Twitter just reported its first quarterly revenue decline and acknowledged that it is facing "revenue headwinds."

While Google and Facebook face some challenges of their own, including an advertiser boycott and criticism over fake news, every indication is that the two companies, official duopoly or not, will continue to dominate internet advertising. Whether that's ultimately a good or bad thing for digital ad economy remains to be seen.

For more digital marketing and ecommerce data, download the Econsultancy Internet Statistics Compendium.


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Be a responsible citizen. Come, pledge to always check and share verified and vetted news.
Prasanna's Role in Thupparivaalan? Not an Antagonist
Actor Prasanna in a still from Pulivaal
Chennai: Actor Prasanna, who is the latest addition to the cast of Vishal-starrer Tamil investigative thriller Thupparivaalan, won't be seen as the antagonist, says a source.
"Prasanna has been signed on to play a pivotal role, but he won't be seen as the antagonist. A very interesting role has been written for him but the makers aren't divulging much information regarding the same now," a source from the film's unit told IANS.
In the film, Vishal will be seen as a detective, working on a case involving a series of murders.
Rakul Preet Singh has been roped in to play the leading lady.
The project marks the reunion of Mysskin and Prasanna after eight years. The duo last worked in Tamil thriller Anjaathe.
First Published: August 30, 2016, 5:12 PM IST
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- New 2017 Maruti Suzuki Dzire First Drive Review: Does it Aspire to Amaze You?

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The B&O dressed FPA4 of the Cuyahoga Valley Scenic, is on the north end of CVSR train 7, which will be heading to Canton. This is one of the first CVSR runs to Canton of the season!
CSX Q385 heads west in the early evening light. The new transit center to the left of the train makes it more difficult to include the Akron skyline into your photograph. Can't win 'em all I suppo... (more)
Ohio Central 1293 makes it's way south in the Cuyahoga Valley for excursions. Steam returning to the valley for the first time in decades.
CSX local D750 has just recrewed at Akron Hill Yard, and has picked up the symbol D950. Leading the train is a Mother-Slug set, with the Slug being "Quad 2's." It is seen heading east towards New ... (more)
CSX train U994 negotiates the S Curve at Bettes Corners in Akron, as it heads east and towards New Castle, and ultimately Monaca, Pa.
Daily CSX freight Q385 runs westbound through the downtown Akron area, with two NS units leading the way.
Spring Fever train's morning run has an impromptu race down the Valley with a Honda S2000 roadster. She will lose, but the day is beautiful and who cares?
Cuyahoga Valley Spring Fever train works south down the Valley, passing a lonely country road on a Sunday morning, about 10 miles north of Akron Station.
Westbound symbol Q385-01 clears downtown Akron on a sunny but extremely cold windy winter day. Note, the paved area to the left of the tracks is the old right of way for the Erie Railroad.
An empty westbound ethanol train clears downtown Akron with one of the newer Gevo's on the head end. January was not kind to the northeast Ohio area as nearly 40 inches of snow fell.
This shot is full with evidence of Akron's rich railroad history. The paved path next to the New Castle Sub is the old Eire mainline, while the large grass lot and bus terminal was the location of... (more)
Cabin Fever special passes couple hiking along on their own cabin Fever fight along the Valley trail, approaching Bath Road.
An eastbound loaded coal drag with a newer BNSF GE AC GEVO leader and a couple of EMD SD70MAC executive scheme trailing units rolls through the old B&O CPL's at Exchange Street in downtown Akron. ... (more)
Finally a bit of rare sunshine highlights the weekend excursion run down the Cuyahoga Valley to Akron, seen here passing the Boston Mills Ski Resort station.
The CVSR runs "Cabin Fever" trains on weekends during the winter. The southbound for Akron is shown here passing through part of the Cuyahoga Valley National Recreation Area.


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Welcome to Craigs Investment Partners, The Browser that you are currently using is not supported by this site. For best results please upgrade your browser
An explanation of our recommendations and of the ratings we use on shares.Our recommendations are never made in isolation but in the context of a diversified portfolio. A cornerstone of our investment philosophy is that the most prudent and effective way of investing is to hold a diversified portfolio of assets, both across and within asset classes.Stock recommendations - Portfolio viewWe have a two-tier recommendation structure:1) We firstly classify stocks under one of our three portfolio classification ratings: Core, Supplementary and Niche. These classifications are based primarily on risk. Stocks that we believe are more defensive, less volatile and lower-risk are classified as Core; the next tier is rated Supplementary; while the higher-risk stocks are classified as Niche.The terms relate to our view on the role each stock should play in a portfolio and signal how much of a portfolio should be invested in a particular stock. Stocks rated 'Core' should be core holdings in a portfolio while stocks rated Niche should represent a much smaller proportion. In general terms, we recommend around 70% of a portfolio be invested in stocks rated Core, with Supplementary-rated stocks representing 20% to 30% and Niche no more than 10% of a portfolio.2) We provide a portfolio view rating on each stock. We have three valuation based portfolio view ratings: Overweight, Neutral and Underweight.These portfolio view ratings reflect our current view of the attractiveness of the current share price of each stock. To determine these ratings, we take into account our analyst's valuation as well as broader factors, such as the outlook for the stock's sector and its possible performance relative to the broader market.Stocks rated Overweight are those that we believe offer good relative value and should perform better than the market average over the coming year. Stocks rated Neutral are those we believe will perform in line with the broader market, while those rated Underweight are, in our view, expensive and/or likely to lag the market average over the coming 12 months.Other issuesAnalyst ratings (Buy, Hold, Sell) – We have a team of analysts, each of whom research individual stocks. We draw on this research and it forms the basis of our ratings. We do not use their Buy, Hold, Sell ratings directly in our portfolio ratings because their recommendations are stock specific, have no portfolio context and they are written primarily for institutional investors, not private investors. As such, they are, at times, unsuitable for private investors.Price targets – Price targets are calculated by our analysts and are based on their discounted cash flow valuation model, along with any adjustments made to account for any other material issues. We believe it is important not to rely only on price targets as there are many other issues that need to be taken into consideration when selecting stocks for a long-term portfolio. Price targets are just one of the inputs we use to arrive at our portfolio views.
Proud supporter of Kea, Craigs Investment Partners Limited is one of New Zealand's largest investment advisory and management firms. With over 50,000 clients nationwide, we offer bespoke investment solutions to private, corporate and institutional clients. Established over 30 years ago, our experienced team provide professional investment advice for private investors, along with a broad range of portfolio management, broking services and saving solutions.
The Deutsche Bank Group holds a 49.9% equity interest in Craigs Investment Partners. This strategic alliance offers a broader range of financial products and services, global research and significant investment opportunities.
We have one of the largest private wealth research teams in New Zealand. We monitor major economic trends and keep a close watch on social and political events which can affect both domestic and international financial markets. Our analysts cover all the major sectors and publish timely, in-depth reports on a range of companies.
We believe that fact-based research plays a crucial role in any investment decision, therefore we take a disciplined and rigorous approach to research in order to help build your investment strategy. Our focus is to help our advisers make better investment recommendations, and ultimately for our clients to make more informed investment decisions. Learn more>>>
Our private wealth services are designed to meet your individual investment needs.
Whether you are just starting your investment plan or are already financially independent, together we can help you achieve what you want from your investments. Learn more>>>
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Shares continue to rise as interest rates remain very low
The last six months* have been strong for most equity markets around the world. With the exception of emerging markets, all of the major indices have risen.
New Zealand and Australian shares were up 11% and 13% respectively during the period.
The NZ dollar has fallen against the resurgent US dollar, but hit fresh highs against other currencies.
With inflation very low, New Zealand interest rates are unlikely to change for some time.
Low interest rates across the world could keep share markets well-supported, even though valuations have increased lately.
Investment opportunities still exist, but we believe a more selective approach is required.
Global equities continued to rise, led by Europe and Japan. The US share market was up 4.8% during the period, having been one of the weaker regions along with the UK market, which has risen 2.3%. Australian shares performed very strongly with a 13% rise, while European shares had an even stronger period, rising 16.7%. Japan tops the list with an 18.8% return for the six month period.
New Zealand shares have not been far behind. The NZX50 index has gained 11% in the last six months and New Zealand listed property has been stronger again with a 15.4% rise. Migration is strong, the construction sector is in good shape and unemployment is falling steadily. With an average dividend yield of 5.7%, New Zealand shares remain attractive as a source of income for many investors.
The NZ dollar has been strong against most other currencies. This has been most notable against the euro and the Australian dollar, against which the currency has risen 13% and 10% respectively (to record highs in recent weeks). This strength has also extended to the British pound, where the currency is up 5%. Conversely, the NZ dollar has fallen another 4% against the US dollar as the US economy continues to perform well.
Interest rates look set to remain low for the foreseeable future. Locally, we have seen the Reserve Bank of New Zealand (RBNZ) leave the Official Cash Rate (OCR) unchanged at 3.5%. The RBNZ has been very clear to signal that interest rate hikes are off the table for the next couple of years. One reason for this change in stance has been lower than expected inflation. The annual inflation rate has slipped to 0.8%, below the RBNZ's 1-3% target range for the first time since the second quarter of June 2013, when it fell to 0.7%.
Markets are starting to look expensive, but they could stay that way for some time. Share market valuations have surged over recent months as markets have performed very strongly, and shares in all major regions are now trading above historic averages. However, record low interest rates are distorting traditional valuation measures and markets are more focussed on relative valuations. In other words, shares could remain (or get more) expensive for as long as interest rates stay at close to zero in many places, and while central banks (such as the European Central Bank and the Bank of Japan) continue to print money.
For investors, there are still opportunities in many regions, although we recommend a cautious approach. We suggest buying in instalments to reduce the impact of a potential pullback at some point. We think European shares can still perform well as the Central Bank provides economic stimulus, and as the weaker euro provides support to exporters in the region. US shares have had a strong run and are starting to look expensive, although for New Zealand investors there is likely to be a continuing currency tailwind as the NZ dollar declines against its US counterpart. The UK market has been a poor performer and the British pound has been very weak. Therefore there is an opportunity to add to UK holdings at these levels, as we could see some of this uncertainty reverse in the wake of their election in May.
* to 31 March 2015
Investing requires a balance between risk and return. The key is determining what level of Investment risk you feel comfortable with. Our Investment Risk Profiler is designed to give you an indication of your risk profile and the type of investments that might be appropriate for you.
Important Note
This investment risk profiler is a tool that may assist you in determining your tolerance to risk. It should not be used as a substitute for a detailed investment plan because it does not take into account your individual investment objectives, financial situation or needs. These should all be considered before making an investment decision.
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Keep informed of the latest investment insights from the award winning Craigs Investment Partners research team.
Distributed fortnightly, our e-newsletter covers investment opportunities, market updates and video interviews with executives from some of New Zealand's leading companies.
When considering how to manage risk we often look at the split between income assets and growth assets and within this split the specific asset class allocations. The specific asset class allocations are the portion of a portfolio which is invested into income assets (such as cash, New Zealand and International fixed interest securities) and growth assets (such as New Zealand and Australian equities).
When we invest it is important to consider our goals and our risk profile. We usually work through a risk questionnaire that places us into one of five risk profiles. This risk profiling process is important as it should help match our investment objectives to our risk appetite.
Each of these risk profiles is mapped to an income and growth asset split. For example, we suggest that someone with a Balanced Risk profile have a portfolio that has a split of 40% income assets and 60% growth assets. We call this split of assets the target asset allocation.
Once we have invested our money the value of our actual holdings will change over time as each asset class can and may move at a different rate. These variations can move our portfolios away from our target asset allocation and if left unchecked our portfolio may assume greater or lesser risk than we would like. This in turn may result in our portfolios becoming more volatile, incurring unexpected losses, or underachieving against our investment objectives. We are currently going through a period of strong returns; growth assets (e.g. shares) have achieved high returns relative to income assets. If we model a 3% p.a. return on income assets and a 12% p.a. return on growth assets over a three year period, a Balanced Investor profile will have moved to a 34:66 split between income and growth assets.
It is important that we regularly review and compare our holdings against our target asset allocation, as well as our appetite for risk as our circumstances can change over time. Regular rebalancing keeps our portfolio on an even keel.
Our Private Wealth Research team produce a series of target asset allocations to suit a range of risk profiles. Details of these asset allocations are provided in our News & Views publication which is available in the Client portal area of this website.
There are many more risks to be aware of. For more information on these refer to the Investment Statements for your service.
Talk to your Investment Adviser if you would like to discuss what you currently hold and the best approach for you.
Investing involves taking some risk. There is a chance with any investment of an uncertain outcome, where the actual return is different to what was expected.
Markets have recovered from the global financial crisis, performing strongly since March 2009. After a period of strong returns, like those we have seen since 2009, our memories of what risk looks and feels like can fade. So we think it is timely to provide a brief reminder of risk – what it is, and how to manage it. We recommend you look at your portfolio to ensure you are not taking unnecessary risks. Talk to your Investment Adviser about the best approach for you.
The many faces of risk
Risk is by definition the unforeseeable. If we could predict something was going to happen it wouldn't be unexpected and we could take action to avoid it or to reduce its impact.
Your returns will ultimately depend on the investment performance of the securities you hold. These securities are exposed directly and indirectly to a variety of risks. Investment risks that could affect your returns include:
Market risk - changes in market conditions may affect the value of investments, for example political events, natural disasters, legislative changes and economic events;
Specific investment risk – an individual investment may face an unforeseen adverse event, which affects the value of the underlying business and in turn, reduces the value of the investment;
Currency risk - currency movements can have an effect on the value of any foreign investments. When a foreign investment is left unhedged, the NZ dollar value of that foreign investment will decline if the NZ dollar rises against the currency in which the foreign investment is held;
Interest rate risk – changes in market interest rates can have a negative impact, directly or indirectly, on the value of all types of share and fixed income investments (including property based investments);
Counterparty risk – a third party may default on their obligations resulting in a loss of value in an investment;
Concentration risk – portfolios which have a small number of holdings or which invest in a single asset class can be affected by a single event, having impact on one security or asset class;
Liquidity risk – if an investment is not widely traded (i.e. is illiquid) then an investor may not be able to sell the investment or may only be able to sell at a discounted price.
There are many more risks to be aware of. For more information on these refer to the Investment Statements for your service.
How to manage risk
One key strategy which we believe is the single most effective method of mitigating risk is diversification.
Diversification means investing in a range of investments, from a range of asset classes and in range of industries, economies and companies. Risk can come from anywhere and affect any market or investment. Having a prudently diversified portfolio helps insure a portfolio against uncertainty.
Diversify your portfolio by holding a range of fixed income securities, companies and/or funds in a portfolio, and by having a mix of lower-risk income assets (cash and fixed income) and higher-risk growth assets (property and shares) in a combination that suits your goals and risk profile.
Invest for the long-term rather than attempt to time the market. If possible, invest in regular instalments, which is a great way of reducing market timing risk.
Also regularly check your progress against your objectives and stick to your strategy. Don't ignore risk. It may seem to be hibernating at present, but it has a habit of giving us sharp wake-up calls when we least expect it.
More information about diversification and how to manage risk is available in our book 'Investing Between the Flags'. Talk to your Investment Adviser if you would like to discuss what you currently hold and the best approach for you.
For more information about Resident Witholding Tax (RWT), Prescribed Investor Rate (PIR), Fair Dividend Rate (FDR) or your current tax rates click on one of the headings below.
We have short-listed over 160 Australasian and international shares (equities), funds and other securities so you can build your own portfolio to suit your goals, needs and appetite for risk. Select from our range of investment options: Diversified Funds (QuayStreet Funds and Other NZ Managed Funds) Australasian equities International equities Investment Trusts and Non- NZ Managed Funds Index Funds Listed Property Cash and cash equivalentsThe list of investment options (our Nominated Securities) includes securities that our research team and investment committee recommend you consider as a part of your investment portfolio. The list is reviewed and updated quarterly or more regularly where appropriate to reflect changes in the market. As a client you have access to our broad range of research reports, publications and email updates so you can keep informed of changes in the market affecting the securities you hold. You can amend the composition of your portfolio as your circumstances change by completing a new Investment Direction form. Get started with Craigs Superannuation– 3 simple steps Understand your appetite for risk by completing the Risk Profiler Talk to an Investment Adviser Join Craigs Superannuation: Read Product Disclosure Statement and review Investment Options with your Investment Adviser Complete hard copy application form – Download Product Disclosure Statement with form
Andrew Marshall has recently joined our Queenstown team, after 17 years in our Tauranga branch. Andrew's expertise is providing tailored investment advice to individual investors and trusts. He holds a FINRA qualification to provide investment advice to US citizens and is also a Barrister and Solicitor for the High Court of New Zealand. How we can help youAndrew can work with you to identify which service and investment strategy is best suited to your needs. As an Authorised Financial Adviser (AFA) Andrew is supported by one of New Zealand's largest private wealth research teams to give you confidence you receive expert investment advice. Whether you are just starting your investment plan or are already financially independent, together we can help you achieve what you want from your investments. It all starts with a conversation. Discuss your investment needs with Andrew today03 901 0176 / 0800 835 600 / email@example.com About Craigs Investment PartnersCraigs Investment Partners Limited is one of New Zealand's largest investment advisory and management firms, offering bespoke investment solutions to private, corporate and institutional clients. We have more than 130 Investment Advisers spread over 17 branches throughout New Zealand. We believe the quality of our research is a key point of difference, and the advice you receive is founded on our team's in-depth analysis. Our private wealth services are designed to meet your individual investment needs. Our services range from our personalised tailored investment service and broking services to KiwiSaver and superannuation solutions.
The Government is in the process of extending the Mixed Ownership Model (MOM) to two state owned energy companies; Genesis and Solid Energy; and to further reduce the Crown's shareholding in Air New Zealand. In all cases the Government would retain a minimum holding of 51%.Mighty River Power was listed on Friday, 10 May 2013 and Meridian Energy was listed on Tuesday, 29 October.
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Thank you for registering for Craigs Investment Partners Investor Information Programme. We will keep you informed at appropiate times of key developments relating to the Government's programme for SOEs. Read more about the Government Share Offers. Find out more about the Investor Education services we provide. Find out about mySTART, our flexible investment solution to help people start investing.
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What's this all about?This project has moved to http://oneyearonejob.wordpress.com On this site you'll find out everything from the basics of creating a Twitter account to lists of people who are must-follows if you're wanting to learn more about the media. And me? I'm one of you really. I've found work experience through Twitter in the past and hope that others will be able to use Twitter to spur them on even further into the industry. Twitter can be yet another way of gossiping with your friends, but it can so much more. You never know, it may even land you your dream job...
So what am I tweeting?
- Should have saved the new @Chat10Looks3 for tomorrow's commute but have managed to already listen to the whole thing. I am foolish. 6 days ago
- RT @suzsha: Come and see me and @eskimon at @vividideas for our talk on the all pervasive nature of algorithms. vividsydney.com/event/ideas/ma… #we… 6 days ago
- Also how I feel. twitter.com/leelinchinsbs/… 1 week ago
- Can someone please make me custom gifs of me waving and kissing Italian food to use on @bumble_app? cc @MasterofNone 1 week ago
- Happy birthday to my #1 @Chat10Looks3 friend, @liam_cross. Now all we need is for @leighsales or @annabelcrabb to send their best wishes <3 1 month ago
Tag Archives: Media
#journorequest and #prrequest
In The Basics II, I mentioned hashtags and how they can be overused and lose any impact they were ever intended to have. This is so often the case, but there are two hashtags in particular that are great for … Continue reading
Posted in How To Guides Tagged #journorequest, #prrequest, Media, Twitter Leave a comment
Media Groups
There are lots of groups around the country that allow you to meet others in the industry. Many hold regular events whilst others are more online focussed. MediaWomenUK Me In The Media Young Women In Media
Posted in Lists Tagged Media, Twitter Leave a comment
Large Media Outlets' Job Pages
Lots of big nationals and international companies have separate pages to tweet about job opportunities. Channel 4 Conde Nast – Vogue, Conde Nast Traveller, Glamour… Get Me TV Jobs Haymarket – Lots of specialist magazines including Autocar and FourFourTwo plus they … Continue reading
Posted in Lists Tagged Jobs, Media, Twitter Leave a comment
Work Experience
These people all regularly tweet updates about work experience within the industry. 4Talent – Channel 4's initiative aimed primarily at Under 25s wanting to break into the Media Industry BBC Academy Trainees – Updates from BBC Production & Design Training Schemes … Continue reading
Posted in Lists Tagged Internships, Media, Twitter, Work Experience Leave a comment


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|By Elizabeth White
Article Rating:
|July 19, 2016 11:45 AM EDT
View DevOps Power Panel ▸ Here
DevOps Patterns and Anti-Patterns: How to Do the Right Things in the Real World
In the world of DevOps there are 'known good practices' - aka 'patterns' - and 'known bad practices' - aka 'anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene.
In this Power Panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, Dan Choquette, Founder of RackN; Charles Kendrick, CTO & Chief Architect of Isomorphic Software; and Himanshu Chhetri, CTO of Addteq discussed the patterns and anti-patterns of DevOps, and what it means to 'do the right thing' in a DevOps way, but in the real world. In particular, panelists will share their ideas about at how these patterns/anti-patterns intersect with real world challenges, such as crystallized systems, regulated industries, distributed workforces, existing 'best practices', cultural change, organizational structures, and more.
View DevOps Power Panel ▸ Here
Other topics included:
- DevOps Theory vs. Practice
- What are some anti-patterns
- What are some patterns
- Culture vs. Process
- Starting with Technology
- DevOps - a team? A role? Neither? Both?
- What is possible, what is not?
- ITIL/ITSM and DevOps
- Best practices or not?
@ThingsExpo - The World's Largest 'Internet of Things' Event, November 1-3, 2016, at the Santa Clara Convention Center!
Secrets of Sponsors and Exhibitors ▸ Here
Secrets of Cloud Expo Speakers ▸ Here
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
@CloudExpo / @ThingsExpo 2016 Silicon Valley
(November 1-3, 2016, Santa Clara Convention Center, CA)
@CloudExpo / @ThingsExpo 2017 New York
(June 6-8, 2017, Javits Center, Manhattan)
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be.
Register for @[email protected] 'FREE' Before Friday! ▸ Here
Track 1: Enterprise Cloud & Digital Transformation
Track 2: Microservices | Cloud Hot Topics
Track 3: Internet of Things & Cloud
Track 4: APIs & Cloud Security
Track 5: Big Data Analytics
Track 6: DevOps, Continuous Delivery & Containers
Track 7: Enterprise IoT & IIoT
Track 8: IoT Developer
Track 9: Consumer IoT | IoT Hot Topics
Delegates to Cloud Expo | @ThingsExpo will be able to attend 9 simultaneous, information-packed education tracks.
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.
Join @CloudExpo | @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).
Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.
It has never been a better time to be a developer! Thanks to cloud computing, deploying our applications is much easier than it used to be. How we deploy our apps continues to evolve thanks to cloud hosting, Platform-as-a-Service (PaaS), and now Function-as-a-Service. FaaS is the concept of serverless computing via serverless architectures. Software developers can leverage this to deploy an individual "function", action, or piece of business logic. They are expected to start within milliseconds...
May. 25, 2017 03:15 PM EDT Reads: 1,524
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
May. 25, 2017 12:45 PM EDT Reads: 1,788
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
May. 25, 2017 12:30 PM EDT Reads: 1,086
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you're decomposing an SOA monolith, or developing a new application cloud natively, it's not a question of using microservices - not doing so will be a path to eventual ...
May. 25, 2017 10:45 AM EDT Reads: 1,830
[session] Infrastructure as an Accelerator of DevOps Maturity By @NetApp | @DevOpsSummit #DevOps #Storage
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and valu...
May. 25, 2017 09:30 AM EDT Reads: 488
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
May. 25, 2017 09:15 AM EDT Reads: 7,161
Cloud promises the agility required by today's digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
May. 25, 2017 02:45 AM EDT Reads: 3,738
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company's latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
May. 24, 2017 11:45 PM EDT Reads: 6,158
There are two main reasons for infrastructure automation. First, system administrators, IT professionals and DevOps engineers need to automate as many routine tasks as possible. That's why we build tools at Stackify to help developers automate processes like application performance management, error monitoring, and log management; automation means you have more time for mission-critical tasks. Second, automation makes the management of complex, diverse environments possible and allows rapid scal...
May. 24, 2017 09:45 PM EDT Reads: 2,312
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers' changing business needs, enabling them to lower costs, improve performance and focus intern...
May. 24, 2017 09:00 PM EDT Reads: 6,221
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today's enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it's easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
May. 24, 2017 07:30 PM EDT Reads: 1,434
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
May. 24, 2017 12:00 PM EDT Reads: 5,381
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
May. 23, 2017 11:45 PM EDT Reads: 7,747
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application's needs. With HTBase, companies can quickly prov...
May. 22, 2017 08:00 PM EDT Reads: 6,566
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
May. 21, 2017 10:15 PM EDT Reads: 4,390
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
May. 21, 2017 08:45 PM EDT Reads: 14,437
The purpose of this article is draw attention to key SaaS services that are commonly overlooked during contact signing that are essential to ensuring they meet the expectations and requirements of the organization and provide guidance and recommendations for process and controls necessary for achieving quality SaaS contractual agreements.
May. 20, 2017 11:00 AM EDT Reads: 1,580
SYS-CON Events announced today that OpsGenie will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2012, OpsGenie is an alerting and on-call management solution for dev and ops teams. OpsGenie provides the tools needed to design actionable alerts, manage on-call schedules and escalations, and ensure that the right people are notified at the right time, using multiple notification methods.
May. 19, 2017 11:15 PM EDT Reads: 2,601
The first step to solving a problem is recognizing that it actually exists. And whether you've realized it or not, cloud services are a problem for your IT department. Even if you feel like you have a solid grasp of cloud technology and the nuances of making a cloud purchase, business leaders don't share the same confidence. Nearly 80% feel that IT lacks the skills necessary to help with cloud purchases-and they're looking to cloud brokers for help instead. It's time to admit we have a cloud s...
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According to a recent Gartner study, by 2020, it will be unlikelythat any enterprise will have a "no cloud" policy, and hybrid will be the most common use of the cloud. While the benefits of leveraging public cloud infrastructures are well understood, the desire to keep critical workloads and data on-premise in the private data center still remains. For enterprises, the hybrid cloud provides a best of both worlds solution. However, the leading factor that determines the preference to the hybrid ...
May. 19, 2017 05:00 PM EDT Reads: 1,835


text:
Police offer reward in Furlong murder case
Related Links
Relevant offers
Police are offering a $50,000 reward in their hunt for the murderer of Auckland teenager Jane Furlong, who disappeared 20 years ago.
Detective Inspector Mark Benefield told a press conference this afternoon that there were a number of people who were refusing to talk to police and police believed the reward would give them an incentive to speak up.
The reward will be for information that leads to the identification and conviction of those involved in Furlong's death.
Furlong was last seen while working as a prostitute on Karangahape Rd, Auckland on May 28, 1993. She left behind a 6-month-old baby, Aidan Norsworthy, who is now 20.
The 17-year-old's remains were found on Sunset Beach in Port Waikato on May 19, last year, by a woman walking her dog and were identified by police through DNA testing.
A homicide investigation was launched at the time of the discovery and police now believe more than one person was involved in the part-time sex worker's death.
Today, Benefield said one of the people who had declined to talk to police was Jane's boyfriend at the time of her disappearance, Danny Norsworthy, and others included those involved in the court cases Jane was going to be witness to.
When Furlong disappeared she was due to testify as a witness for the prosecution in two separate cases - one involved gang members accused of an assault, the other a businessman charged with brutal attacks on sex workers.
"We have interviewed and spoken with literally hundreds of people, some of whom have been less helpful than others," Benefield said.
"We know there are people who know what happened to Jane after she was reportedly last seen and those people owe it to themselves, Jane's memory, her family and friends to tell us what they know."
Benefield has previously said it was possible Furlong was alive for some days after she disappeared.
He earlier appealed for a man recorded in Furlong's diary as "Tommy", whom it is believed Furlong may have planned to spend a night with near the time of her disappearance, to come forward, along with any other clients who could recall being with her on, or after May 26.
A large billboard advising of the $50,000 reward offer has been rented at the western end of Karangahape Rd and will be installed this afternoon.
It will remain there for six weeks and anyone with information is urged to contact the investigation team on 0800 675 263 or e-mail email@example.com.
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D800 eyepiece stuck
Started Jun 11, 2012 | Discussions thread
Shop cameras & lenses ▾
donrisi • New Member • Posts: 1
Re: D800 eyepiece stuck
In reply to Robin Casady • Oct 10, 2015
Robin Casady wrote:
Panmahaa wrote:
On My D800 the View finder blind is jammed open. (as well as the viewfinder glass vover being stuck) Any ideas how to release this would be appreciated. Thanks
If a lot of pressure has been used to try and unscrew the eyepiece, it may be jamming the viewfinder blind mechanism. Try turning the eyepiece clockwise a little.-- hide signature --
Robin Casady
"Get your facts first, then you can distort them as you please."
—Mark Twain
I had the same problem with my new D810. Robin nailed it -- a slight turn clockwise freed the stuck eyepiece. Once it was free, turning it counter-clockwise popped it right off.
Thanks, Robin!!!
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