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Last week, a study was published which found nearly 20 percent of money spent on digital advertising likely is wasted. In 2016, $66 billion was spent on digital advertisements globally, indicating about $13 billion in fruitless spending. Advertising expenditures were considered "wasted" if they bought advertisements which were never viewed by humans. Instead, those ads were either "viewed" by bots (malware that generates fake click activity) or were never properly loaded on their host websites. All that jargon boils down to this staggering conclusion, offered by Jason Kint of Digital Content Next: The amount of money lost to digital ad fraud is greater than the total digital advertising revenue for all 80 premium publishers of his trade group, which includes the AP, NBC, NPR, PBS and many more. That is not to say that any money spent on digital advertising is necessarily wasted or subject to fraud. The transition to a digital-first model of advertising is understandable in our ever-evolving media landscape. Ad-buying firms predict an 8.7 percent decline in global spending on newspaper print ads in 2016. Meanwhile, digital ads now account for 33 percent of the global ad market, which is more than 10 times the share of media spending they held in 2001. However, nearly all of this growth has been concentrated on two major websites: Google and Facebook. In fact, 99 percent of all "new" ad dollars spent in the third quarter of 2016 were spent on those two sites. Of the $2.9 billion of ad growth in that quarter, 54 percent went to Google and 45 percent to Facebook, leaving just 1 percent of growth for all other online advertising platforms. These numbers suggest that the digital-first advertising model may be gaining popularity—but it is not the best model for all businesses, particularly those that are small or locally-owned. Print readership may be down nationally, but community newspapers have not faced steep declines in readership as larger publications have. For local businesses with limited advertising budgets (which cannot afford the 20 percent waste rate that they would encounter on major sites online), print advertising remains a sound advertising investment. Furthermore, "hyperlocal" news sources thrive in areas (such as rural America) where high-speed Internet access often is limited. According to a survey conducted by the National Newspaper Association, about two-thirds of adult residents in small towns read their local newspaper, and 40 percent of people consider it their primary source of news. In the same survey, 82 percent of those polled either "strongly" or "somewhat" agreed that they would rather look through newspaper ads than view them on the Internet. Community newspapers serve a purpose that simply cannot be achieved by online publications or television news. Catherine Moore, the publisher of the Adirondack Daily Enterprise (which has a circulation of 5,000), said her paper found its niche "as a personal and intimate mirror of [the] rural community" it served. Local newspapers are still the best, if not only, place to learn about local governing boards and planning commissions, to read obituaries and to see news about the accomplishments of people you know personally. Because of these realities, "hyperlocal" news outlets, such as ours, remain effective advertising tools for local businesses in our communities.
Over the last decade, the emergence of social media networks has taken the digital world by storm. Starting off as a way to connect and communicate with friends and family around the world, the use of social media has now expanded into other areas of life as well. As people continue spending more time on platforms like Facebook, Instagram or Twitter, businesses are now seeing the value of reaching out to their customers on social networks. The last few years brought developments that have made social media advertising simple for businesses of any size to delve into. At the same time, this ease of use has not been smooth-sailing for all companies. Communicating through online methods can often misrepresent the message that businesses are trying to get across, which can prove detrimental to their branding and reputation. Real-world examples show the importance of finding the fine line that exists between a successful online campaign and an outright blunder. Successes Keeping Messaging Simple & Straightforward Red Bull's #ThisSummer Product Launch Perhaps no other energy drink company is more well-known in the world than Red Bull. Ranked by Forbes as the 74th most valuable brand in 2016, Red Bull is a perfect example of how simple messages can work wonders for even the largest companies. Despite staying true to their one flavor since the founding of the company, Red Bull decided to roll out flavored product lines in the summer of 2015. The company was able to successfully launch their new energy drinks by focusing on two simple but important components. That of the new design on their cans, and leveraging the coming summer season with the hashtag #thissummer. This direct and simple approach was launched on Instagram just before the beginning of summer, and put Red Bull in a position to convince customers to try their new product lines. Focus on Empowering Audiences to Drive Social Change Disney Parks - #ShareYourEars Campaign The campaign launched by Disney and the Make-A-Wish Foundation portrays how companies can empower audiences to engage with them online for a good cause, and indirectly promote brand awareness. Disney's call-to-action behind the #ShareYourEars campaign was quite simple. For every picture posted on Twitter, Instagram, or Facebook that featured Mickey Mouse ears and the hashtag, Disney promised to donate $5 to the Make-A-Wish Foundation. What seemed like an overnight phenomenon, public response to the campaign went viral, leading to a donation of $2 million from Disney. The primary reason this campaign was so successful was due to a focus on the audience as opposed to the brand. Although the Mickey Mouse ears themselves provided awareness opportunity for Disney, the campaign put power in the hands of individuals. By encouraging the public to participate in the simple campaign, Disney was able to indirectly brand itself while keeping the attention on the people and the Make-A-Wish Foundation. Blunders Copycat Campaigns Can Severely Damage Credibility Twizzlers Lady & The Tramp Campaign Dud One benefit of social media for companies is that they can analyze what their competitors are doing to capture audience attention. However, this benefit can quickly take a turn for the worse if analysis turns into copying. Twizzlers learned this the hard way in 2015 after launching the Lady and the Tramp campaign to raise money for autism. The campaign turned into a dud due to a lack of cohesiveness, and a clear attempt to ride the wave of the ALS Ice Bucket Challenge earlier that year. The lack of originality and inability to draw connections between Twizzlers and autism ultimately caused the campaign to fail, and speculations that the campaign would become the next Ice Bucket Challenge were quickly put to rest. Luckily for Twizzlers, the online realm is difficult to litigate for copycat campaigns, so their commercial insurance wasn't needed to protect them against any potential lawsuits, but it could have been. Not so lucky for the company, however, was that people quickly picked up on their lackluster attempt to recreate the viral Ice Bucket Challenge. Failure to Read the Audience SeaWorld and the #AskSeaWorld Campaign In 2013, the groundbreaking documentary Blackfish was released, detailing the inhumane capture and treatment of orcas in SeaWorld's captive environment. The documentary shed light on the situation of SeaWorld's marine animals, and public sentiment quickly turned against the previously beloved theme park. In order to mediate and diffuse the burgeoning tensions, SeaWorld launched their #AskSeaworld campaign in hopes of restoring their image. The point of this campaign was for people on social media networks to ask the theme park about whale and orca care, and an attempt by SeaWorld to be transparent and open in answering questions. The campaign definitely gained the traction that was expected after the immense awareness that Blackfish raised, but not in the way SeaWorld had hoped. A quick search of the hashtag on Twitter will reveal how the public used this opportunity to further degrade SeaWorld's brand and credibility, instead of a means of communication as the theme park had hoped for. The inability to determine public perceptions towards the park ultimately led to a social media blunder, as the campaign had an adverse snowball effect on SeaWorld's legitimacy. Social media is a double-edged sword, your business could go viral, but not for good reason. Glean what you can from the successes and missteps of the companies above and make sure your next campaign is golden.
Nextdoor is an online communities platform that essentially combines classic message boards with Craigslist. The startup spent its first five-and-a-half years building a sizable audience of social-media patrons who are more interested in what's going on down the street than what friends are up to in other time zones. With the possibility of getting to 100 million users by the end of the decade, it's now rolling out advertising for the first time, and its own revenue forecast is eye-opening. "We think it will be $1 billion by 2020," said Nirav Tolia, CEO of Nextdoor. "Look at the Yellow Pages; it's still a $40 billion business in the U.S. … Over the last nine to 12 months, we've been getting more than 1,000 incoming advertising requests per week." Twitter: @niravtolia On Thursday, Nextdoor will announce in-stream native units that look not too unlike other social ads at first glance. At the same time, Tolia and his team contend that they offer marketers a few things other social networks do not—chiefly, home-address data, which is a requirement to joining the site—that can be used to target ads. They have hyperlocal ambitions to attract mom-and-pop shops (like hardware stores, dentists, doctors, lawyers), various kinds of franchisee-based brands (fast food, insurance providers, tax preparers, financial, et cetera) and big-box retailers. "These are in-feed ads, the same way you'd find ads on Facebook or Instagram or Twitter," said Tolia. "But they are unique in that you can target by DMA [designated marketing area], by zip code, by neighborhood, by physical address. None of those other platforms can target by physical address." It's true that while Facebook, Instagram and Twitter understand a ton about their audience, they don't necessarily know if a user actually lives down the street from, say, a specific insurance agent. And therein lies Nextdoor, hoping to incorporate retail addresses and, in the case of insurers and banks, photos of branch managers to bring a neighborhood feel to ads. State Farm recently tested Nextdoor's ads in 11 U.S. markets, polling the platform's members about how they interact with neighbors. In a matter of days, the sponsored posts reached 6.3 percent of all households in the markets, engaging with 94,758 members and generating a positive sentiment score of 97 percent. (Sentiment is a performance stat that Nextdoor is pitching to advertisers out of the gate.) "Individual members even reached directly out to our team to find out more about our neighbors survey and how they can connect with our brand," a State Farm rep said via email. "We were very pleased with this response and are exploring additional campaigns for 2017 and beyond." Other launch advertisers include Lowe's, AT&T Fiber and Ring (the doorbell security camera maker). They will be charged a premium, cost-per-thousand-impressions (CPM) rate of $25. What kind of scale can you get at that price? While not giving a specific number, Tolia told Adweek it has "tens of millions of regular users," 50 percent of which use the brand's mobile app. He said that 40 percent utilize the platform every day, while 70 percent employ it once a week. "Certainly by this time next year, we should be as large as Twitter. Two years from now, we should be as large as Snapchat." - Nirav Tolia, CEO of Nextdoor "Certainly by this time next year," he said, "we should be as large as Twitter. Two years from now, we should be as large as Snapchat. We think, ultimately, by 2020 we'll have 100 million active users in the U.S. alone." Nextdoor can be a goldmine for learning about free or cheap stuff, sidewalk-level happenings that daily news publications never report on (effectively, citizen journalism), block-party-styled gossip, parenting tips, local music and theater info, special retail deals and goodwill initiatives. The site has a community for 70 percent of U.S. neighborhoods, per Tolia. "We expect that to be 90 percent by end of year," he explained. "It's not one-to-one communication or even one-to-many like Facebook. It's many-to-many, involving inspiring, relevant conversations. And it can start talks about what the ad is." Tolia said he believes that coupons are a big opportunity for advertisers. "It's a little strange to get a coupon on Facebook," he said. "We are more like direct mail." He's putting together a national sales team to bring such advertisers on board, and he said former Twitter COO Adam Bain is an informal adviser. In fact, when he asked Bain about possible executive talent to build his sales team, Bain mentioned his former right-hand man at Twitter, Ali Jafari, who ended up joining Nextdoor in February as vp of business development. (Jafari was vp of partnerships at Twitter.) So while Nextdoor, which accrued $210 million in funding during recent years, seems confident that it can join the likes of Google and Facebook in the billion-dollar club, it's probably fair to wonder about such a forecast, since other digital upstarts have struggled to get there. But one thing it appears to have going for it is that it's kind of like the old Sesame Street song—"One of These Things (Is Not Like the Others)"—of social media platforms. "It's context," said Steve Wymer, vp of communications and policy at Nextdoor, who plans on building the platform's political ads business. "When you pull up this app, you are not here for funny mustaches. You are not looking to see your friend's baby in Germany. You are literally thinking, 'my neighborhood.'" Christopher Heine Christopher Heine @Chris_Heine Christopher Heine is technology editor of Adweek.
From Tom and Myspace in 2003 to Mark Zuckerberg and Facebook in 2004, social media has become part of the fabric of society. Almost a decade and a half later, the list of social media networks continues to grow, making it harder to compete through the noise. According to Statista, only 24 percent of the U.S. population had a social media profile in 2008. The current social landscape makes it feel like every family member has a social media account, and that's because most of them do. In 2017, 81 percent of the population has a social media profile. There are different use cases for social media. It can be used to communicate with friends and family, track news events in real time, further careers, or discover new music and movies. But for small businesses, the different networks serve as avenues to interact with consumers on a personal level and can convert casual consumers into brand loyalists. Despite the plethora of social media offerings, only one in four business owners has a social media profile and less than half post consistently, according to the Clutch 2017 Small Business Social Media Survey. This largely remains an untapped and misunderstood market for small businesses, but there are five networks that small businesses should look to leverage first. Twitter Today, consumers have a very clear expectation of businesses on social media, regardless of if the business is big or small. They expect businesses to be on multiple social networks, and they expect a quick response. This is where Twitter provides value to small businesses. It can be used for user engagement, but it can also be used for customer support, allowing businesses to respond to consumers' questions and concerns in a timely manner. Twitter also provides actionable insights – for free. Through Twitter, search monitoring and tracking mentions, small businesses can get a real-time snapshot of what consumers are saying about their business and the industry as a whole. By proactively monitoring Twitter, small businesses can see what's popular and stay ahead of the competition. Facebook Everyone is on Facebook. Well, maybe not everyone, but it is the most popular social media network in the world. Facebook is where consumers go to have in-depth conversations, since they aren't limited to 140 characters to make their point. Small businesses can either make a brand page or a personal page through Facebook, each offering has different benefits such as the ability to interact with a different array of users. Facebook also allows businesses to create events that users can join, giving them the ability to invite customers to in-person store visits. Similar to Twitter, Facebook can be used for customer support. In terms of advertising, Facebook allows small businesses to make very targeted ads to a specific demographic, and track their success. LinkedIn LinkedIn is the de facto social media network for career-oriented users and is known as the largest social platform for professionals. This ability to network makes it the top choice for B2B companies. When selling a product to another business, networking and finding potential clients is one of the best ways to improve the sales pipeline, especially for small businesses that don't have the resources or reach of larger, more well established companies. Another way small business owners can take advantage of LinkedIn is through writing content for the Thought Leadership section on relevant trends in their specific industry. LinkedIn groups are also a good way to connect with other small business owners to share stories and best practices, and build relationships with members of your target audience. Instagram Owned by Facebook, Instagram now has more than 600 million users globally and over a million monthly advertisers. Small businesses account for the majority of those advertisers, but that wasn't always the case. Last year, Instagram introduced new features tailored towards businesses. The company also added Instagram Stories where users – and businesses – could share everyday moments with customers, similar to Snapchat. Now, 80 percent of Instagram users follow at least one business. Outside of sharing products, moments and business photos with users, Instagram can be used to share user-generated content. For example, by holding a giveaway with a hashtag for the best use of a product, small businesses can see the different use cases from their consumers and share the best photos on their Instagram channel to improve engagement. Instagram plans to further its small business offering in 2017 by adding an integrated booking function to allow users to book a service with a business, such as a haircut, directly through the app. Pinterest Pinterest connects users together through shared interests including photography, fashion, cooking, crafting, parenting, wedding planning, and more. Users save pins, which are photos and content, in visual collections called boards. According to Sprout Social, Pinterest's users are primarily female, with 45 percent of women online using the social platform compared to only 17 percent of men. While it has been considered a specialized social media platform for consumer facing brands, that perception is starting to change. Recently, Pinterest unveiled its new advertising program called Pinterest Propel that is aimed at small and medium-sized businesses. Pinterest Propel is tailored to the small business segment of advertisers on Pinterest, which could eventually make up one quarter of the company's revenue. Each social media platform offers a different set of demographics you can reach based on your small business, whether you're a B2B company (LinkedIn) or one that offers visual content (Instagram and Pinterest). Not every social platform is going to make sense or work for every business, so it's important realize which ones will be the best fit for you, and offer a great customer experience on those social platforms.
Instagram made a big announcement last month -- the platform has officially surpassed 1 million monthly advertisers. It's a big achievement for the photo-sharing platform, and a mark of how far it's come. Instagram reports that it has 600 million users globally, 400 million of whom access the platform every day. In late 2016, Pew Research Center reported that 32% of adult internet users in the U.S. use Instagram. That's nothing to sneeze at, especially for an app that was once derided as just a place for people to share filtered photos of whatever they ordered at brunch that day. Of course, the truth is that Instagram is much, much more than that, and with 8 million businesses currently operating on the platform, it's safe to say that brands have definitely gotten on board. Along with Snapchat, Instagram is one of the hottest social media platforms going right now. But how do you know if Instagram is right for your brand? Instead of trusting blindly in the hype, it's worthwhile to consider all the facts. We can't tell you if Instagram will work for you, but by looking at costs, ad formats and targeting options, and learning a bit more about the Instagram user-base, it's possible for you to come to an informed conclusion about whether the platform is one that will work for your brand. How much does it cost to advertise on Instagram? Instagram advertising campaigns can be run on a pay-per-engagement or on an impression (CPM) basis. How much you can expect to spend on your ads will vary based on the objectives you set for your campaigns and the demographics you're targeting. On average, eMarketer reports that Instagram CPMs are between $5- $6, though this estimate comes from the buyer side and, as such, includes media costs and fees. Average CPCs are estimated to be between $0.56 and $0.72. Minimum daily budgets on Instagram are very low, so advertisers who are unsure of the results they can expect with the platform can ease into running Instagram campaigns without committing to a big budget right out of the gate.
When Emanuel Ehrlich founded Ehrlich Advertising in 1977, he thought that one day his son Steven might take over. He did and renamed it Bluetooth Creative Group. Now Steven's son Alexander has joined the agency as an Assistant Account Executive to become the third generation entering the family business. But he wasn't just handed the job. Alexander had been a summer intern at the shop during each of his four years at Coastal Carolina College, and is now putting his B.A. in Communications (and Minor in Marketing) to good use every day as he assists his team with account management, traditional marketing, social and digital, media planning/buying, and new business. He plays a vital role in every project he leads, and delivers results that would make his grandfather proud.
Healthcare Advocacy Solutions is a Florida-based, healthcare advocacy service provider that helps clients nationwide meet the wage parity benefits and employee advocacy/services required by state laws. Bluetooth Creative Group will be engaging current and prospective clients with a robust Website (Site Architecture, Graphic Treatment/Theme, Content, SEO) that will provide service offerings, information, resources and enrollment forms in an user-friendly navigation with full visitor analytics. Additional informational marketing materials include a services brochure, logo revision, tagline, direct mail design and fulfillment, and substantial Public Relations community outreach and placement. Bluetooth Creative Group will also be providing strategic planning to ensure that Healthcare Advocacy Solutions' explanation of services of enrollment, customer service, benefit package customization, staff hires, and administrative task execution (clerical, translations, HR, data entry and timesheet management) are persuading and prompt a strong response.
The brand, new Atlantic Lexus of 110 has opened its 50,000 sq. ft. showroom, the largest automotive showroom on Long island, at its new dealership on Route 110 in Farmingdale Long Island. Over 100 new and Certified Pre-owned Lexus vehicles are on full display. A 36-bay state-of-the-art service department, and a host of luxurious customer amenities are just some of the features and offerings of Atlantic Lexus of 110 that Bluetooth Creative Group will be highlighting in their marketing campaign. Included are a chance-to-win contest; a live radio show broadcast from the dealership on Saturdays; a 13-week radio campaign; POP materials; PR and newspaper ads; a landing page powered by web banners; a event-centric newsletter; and a direct mail campaign. As the crowning achievement of NY Auto Giant and Atlantic Auto Group's owner John Stallupi, the "Grandest Grand Opening" for the largest showroom on Long Island demands the superlative strategic, creative, production and media talents of its agency of record: Bluetooth Creative Group.
Legendary adman George Lois is continuing to make history with his groundbreaking Big Idea marketing miracles with Lois TransMedia, the new full service advertising and public relations agency in New York City. Lois TransMedia will have capabilities in traditional and Internet advertising, marketing, social media, film production and public relations, in partnership with the award-winning international public relations firm TransMedia Group, headed by PR legend Tom Madden. Bluetooth Creative Group's market research, strategic planning and media buying services will make sure clients are guaranteed to get the biggest bang for their buck. President Steven Ehrlich will be personally overseeing these services.
TransMedia Group's Founder and Chairman Tom Madden never lost his fondness For New York values. In his previous life Tom was in charge of PR Planning at ABC, and then became a NBC VP and the Assistant to then President Fred Silverman. Tom left NBC to start his own firm in Manhattan serving clients such as AT&T, Drexel Burnham Lambert, and The City of New York, for which his publicity campaigns earned a Bronze Anvil Award from Public Relations Society of America. In 1987 Tom opened TransMedia in Boca Raton FL, where today he provides Public Relations services to clients worldwide as he continues to grow Transmedia into a major international media conglomerate. This new strategic alliance with New York-based marketing agency BCG is part of that effort, and Tom feels he has come home to his roots. Transmedia will be providing high profile PR and event planning for all BCG clients, bringing even more service depth to its marketing, social, digital and media planning.
BCG has crafted a radio campaign titled "A Marketing Minute from Bluetooth Creative Group." It features four 60-second commercials that highlight the agency's major capabilities: Advertising, Branding, Interactive and Media Planning and Buying. Each commercial speaks directly to CEOs and Marketing Managers in the language they understand and use every day. The spots detail the advantages of using BCG to handle all of a company's marketing needs, and has been responsible for inquiries from both major area manufacturing and service companies, as well as product managers with specific projects requiring the skill and expertise of a dedicated and technologically savvy creative-based agency. Our traditional, social and digital offerings, as well as our 30-plus years as one of the area's most savvy media planning and buying services are all clearly communicated in these hard-hitting, straight talking commercials.
As part of its new agency marketing campaign, BCG has upgraded bluetoothcreative.com to better reflect the enormous amount of new capabilities as well as client successes that now define BCG. The newly structured design of the refreshed site showcases the work and creative end product that our core clients benefit from. It also clearly explains our newer, cutting-edge capabilities that have become essential to the robust advertising programs and marketing campaigns advertisers demand today. Many specific deliverables have been added and are detailed, and Specialty PDFs dedicated to areas of expertise (automotive, financial, real estate and healthcare) as well as a new separate Case Studies section are all working hard to support a robust Portfolio bursting with out latest work.
BCG's latest hire is seasoned Account Executive Pamela Coleman. Pam brings 20-plus years of Senior Account Executive experience in metro-area advertising and account management with a particular expertise in retail, automotive and real estate marketing. Strong client contact skills, a winning personality and a high level of professionalism are the keys to Pam's success in opening the door to positive client relationships. Her "Can Do" attitude makes Pam the go-to BCG person for ensuring that, no matter what the challenges and deadlines of any assignment, the task will always get done correctly and on time.
BCG assisted New York Community Bank (NYCB) with publicizing $20,000 turkey donation to the Island Harvest Food Bank in support of the organization's efforts to provide Long Island families with nutritious meals. The NYCB donation made it possible for the Food Bank to purchase frozen turkeys and all the trimmings necessary to provide a complete holiday meal to families who are struggling and food insecure. Our nycbcares.com website initiative and PR involvement for this specific event gave people the information and links they needed to learn more NYCB continuing involvement with Island Harvest, and how they could become involved.
As part of BCG's ongoing marketing support of NYCB branches, divisions and brand, we created a 30-second commercial that utilized the iconic NYCB music theme that's become the bank's audio signature. The music was originally created by BCG for the bank's radio commercials, but has been reinforcing TV spots in the New York metro area in the last few years with its dynamic arrangement and clear messaging. The spot is designed to enlarge NYCB's corporate presence by including the banks multiple divisions that are members of the NYCB Family Of Banks.
BCG continues their pinpoint TV commercial spot campaign for Port Jeff Chrysler/Dodge/Jeep/Ram during the important automotive holiday buying season with an attention-getting spot that cuts through the seasonal auto advertising clutter. Featuring their well-known pirate mascot dressed up as Santa Claus, the spot reinforced Port Jeff CDJR as the premier auto dealership during the buy holiday buying season. Holiday sales were robust as "Pirate Clause" spread the news about the special holiday deals available only at Port Jeff Chrysler/Dodge/Jeep/Ram.
With over 2000 luxury apartments throughout Manhattan, Bettina has depended upon Bluetooth Creative Group to help them maintain one of the highest occupancy rates of any Manhattan real estate company. BCG initiated a new marketing initiative with print and outdoor advertising targeting the thousands of college and university students looking for affordable housing in Manhattan. Increasing their name recognition and visibility as the best No-Fee real estate choice has helped students understand that they could trust Bettina to provide the housing they need — in the most desirable areas of Manhattan, near their schools and classrooms, and in close-proximity to the retail services and cultural centers New York is famous for.
The Town of Hempstead Local Development Corporation (LDC) wanted to upgrade their website so it more clearly communicates the many services it offers to non-profits that are considering relocating to Long Island. BCG changed the navigation, streamlined the archive accessibility and redesigned the entire look of the site to better reflect the dynamic nature of the LDC. Views are up, and business is good. Visit tohldc.com to learn more.
Tutunjian & Bitetto, one of Long island's premier law firms specializing in Intellectual Property Law, Patents, Trademarks and Copyrights wanted a first class marketing piece to showcase their expertise, experience, capabilities and success stories. In addition, they wanted to stress their local roots, and global reach. BCG designed, wrote and printed an exquisite 20-page brochure that acts as a both a leave-behind and a support element to the website tb-iplaw.com.
As a community bank, NYCB is deeply involved in a large number of community outreach programs through its various branches and divisions and their personnel — because NYCB cares about the people it serves, and the neighborhoods in which they live. So BCG created the NYCB Cares initiative to act as an umbrella platform on which all of the bank's community involvements could be accessed. We secured the nycbcares.com URL, and created a Landing Page that helps visitors understand the NYCB Cares concept, and access the three areas that NYCB considers most important: The Community, Giving Back and Community News. The campaign was launched with an out-of-home billboard directing viewers to the nycbcares.com page, and reinforces the NYCB community responsibility programs, focusing on the many community outreaches they participate in the neighborhoods and regions that are home to NYCB divisions and their hundreds of branches.
As the premier No-Fee apartment rental agency/manager in Manhattan, Bettina wanted to reach out to the greatest number of prospects in the most cost-efficient manner. We developed strategically placed out-of-home ads in Metro North railroad stations to speak directly to the hundreds of thousands of rail riders that use the trains everyday to travel back and forth from Manhattan. The advertisements showcased Bettina's luxury rental buildings, and messaged the No-Fee advantage they offer to prospective renters. Rentals have increased dramatically since the campaign began.
For more than 40 years, the Town of Hempstead IDA has been helping companies take better care of their business with a full array of services. But they needed to strengthen their marketing efforts. We created a multi-page capabilities brochure, which was mailed directly to over 10,000 businesses in the NY metro area. It elevated their name recognition while promoting the full array of services they provide to help companies realize the maximum financial incentives when relocating to the town. This has helped Hempstead remain a regionally recognized commerce center by attracting businesses that normally wouldn't have been able to make the move. The response rate to the mailer was an overwhelming 5% — a Direct Marketing home run.
Bluetooth Creative Group has handled much of NY Auto Giant's marketing and advertising efforts for over ten years. So when President John Pickett was to be honored by The American Diabetes Association as Father Of The Year in 2015, BCG recognized its importance, and took a table at the Gala Dinner. BCG donated a journal ad that proudly heralded the significance of John's role in moving the ADA's agenda forward.
After many years of planning, Port Jeff Chrysler/Dodge/Jeep/Ram owner Peter Rhein and his son Scott are proud to have opened their magnificent new state-of-the-art dealership with an 18-car showroom. BCG used the pirate spokesperson we developed (a character based on Port Jeff's long history of pirate activity), to announce the new showroom's Grand Opening, and brag about its technologically sophisticated service department, and its experienced sales and service teams. As a major employer on Long Island, and a key part of the Port Jeff business community, Peter has relied on Bluetooth Creative Group to keep his business top-of-mind, and the new dealership the talk of the region. As the parrot on the Port Jeff Pirate's shoulder says, "Shop the Port."
The Atlantic Auto Group has been involved in many community organizations and efforts while serving as the premier Audi dealership in the greater Long Island and NY metro area. So when Make-A-Wish needed a knight to help grant the wish of Nikolina, a young Long island girl, to be a Princess at her own Ball, Michael offered to be her knight in shining armor. As a longtime client of BCG, we immediately donated a Journal Ad for Atlantic showcasing the important role "Sir Michael" would play on Nikolina's big night. It was our way of supporting what is a very important charity to the Atlantic Auto Group.
BCG is proud to support any of the charity drives and causes that resonate with particular clients. So when it was announced that Joe Ficalora, President and CEO of New York Community Bank was to receive the 2015 Corporate Leadership Award at the Annual American Heart/Stroke Awards Gala on Long island in May 2015, BCG was proud to take a table, and donate a journal ad for this worthwhile event.
What better way to highlight New York Community Bank's support of the New York Metro area than through a sponsorship of a 13-series program of special one-minute television segments highlighting various important historical events that were responsible for the growth and expansion of New York City, and turning it into the international cultural hub it is today. Since 1859, when NYCB was first chartered, it has been a major contributor by expanding its customer services and maintaining a high level of community involvement. We were proud to have helped NYCB support "In A New York Minute" programming.
In an effort to increase awareness of the need for more environmental education, sustainability and corporate responsibility across the nation, Bluetooth Creative Group has begun sowing a green educational initiative through its robust website www.growagreenerfuture.org. Environmentally friendly corporations are invited to link their companies to this message, reaching students, teachers, and families with branded program elements that can be a natural extension of their products and corporate communications, or existing social responsibility program.
Bluetooth Creative Group has developed an original music soundtrack for a 60-second radio advertisement for its client, New York Community Bank — the fourth largest thrift bank in the nation. Reminiscent of the popular 'Mission Impossible' theme song from the 1960's television show, the spot's intent was to differentiate New York Community Bank from its competitors with an original, memorable song. We wrote the copy, composed and produced the spot, and placed the media buy on Bloomberg Business Radio.
Long-time client Weight Watchers International, the world's leading provider of weight management services, is teaming up with the Bluetooth Creative Group to create a wide range of new marketing materials to promote its latest programs and meal selections. This highly respected company relies on us for design, production and creative services. Our agency's on-going support has included a range of projects including creative design and graphics for its packaging, posters, manuals, presentations, in-meal packet cards, and e-mail blasts. The weight loss market is very competitive and our job is to draw customers to the value offered by Weight Watchers.
Bluetooth Creative Group is pleased to announce that its integrated creative print and digital campaign for Powell Cove Estates, a luxury waterfront condominium community located in North College Point, Queens, NY, met maximum sales goals and provided the fastest sellout of units in the real estate developer's history. BCG took this beautiful new condominium development and translated its charm and value into our creative design of its logo, print campaign, collateral material, and online advertising. Potential buyers were driven to see the housing opportunities and quickly purchased homes due to our marketing initiatives and highly targeted, niche market placement.
Bluetooth Creative Group has been commissioned to produce an integrated campaign for the Esplanade Senior Residence on Staten Island – the newest, luxury residential community from the Scharf Organization, a trusted name in senior care for over half a century. One of five Esplanade residences in the NY-metro region, this was the third location the Esplanade entrusted its marketing to BCG. The goal was to convey the unique offerings of this highly respected and well-known company. Our team developed a comprehensive program of print ads, collateral, press releases, and a unique microsite to promote the exceptional onsite amenities that are offered with its studio, one and two bedroom apartments. The Esplanade was fully rented.
NYC-based real estate developer, owner and manager Bettina Equities wanted to spotlight its luxury, No-Fee apartment rentals through an extensive print campaign and corporate video. Bluetooth's collaboration with Bettina further expanded with multiple out-of-home advertising vehicles. BCG produced and placed advertising materials targeting commuters at various outlets where weary travelers may be enticed to move to Manhattan rather than spend extra time commuting. The media plan included numerous charging kiosk locations throughout NYC; PATH train exposure; and digital signage via a huge wall of nine-HD displays at Penn Station – one of the country's busiest transportation terminals with 100,000 incoming transit riders descending daily.
Bluetooth Creative Group recently worked with NBC Channel 4 New York to develop two separate and unique network TV program sponsorships for its client, New York Community Bank. Hosted by Emmy Award winner Gabe Pressman, both programs delivered an estimated million-plus impressions through a full range of advertising opportunities – including 15- and 30-second TV commercials, billboards, online banner ads and leaderboards. The first exclusive sponsorship of NBC's multi-part television documentary called "Mr. Mayor" offered a look at NYC's history through the eyes of its past leaders. This series of eight half-hour programs focused on the pivotal moments in the tenure of New York City's mayors – from William O'Dwyer to Rudolph Giuliani – highlighting how each left their indelible mark on the city's social and political landscape. "Neighborhoods of NY" was the second follow-up sponsorship secured for New York Community Bank, which showcased various neighborhoods throughout NYC each week over an eight-week period.
The year was 1977. The first Star Wars movie lit up the big screen. Reggie Jackson hit three home runs in a single World Series game, and a small family-owned advertising agency in Rockville Centre, NY opened its doors. Established over 35 years ago, the advertising agency has since re-branded itself as Bluetooth Creative Group (BCG) and has been on the leading edge of all new marketing trends. The agency was built on service, and that continues to be its guiding principle. It has successfully transitioned from the Information Age to the Digital Age to the Age of Social Media. One thing that hasn't changed, and never will, is our unwavering dedication to our clients. BCG is still dedicated to connecting the dots between creativity and results, and created the successful marketing programs our clients depend on us for.


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Parents outraged after nun's speech at Charlotte Catholic
CHARLOTTE, N.C. - Parents met at Charlotte Catholic Wednesday night to discuss a controversial assembly held on March 21.
A nun from Nashville spoke about the origins of homosexuality.
Students told Channel 9 they thought Sister Jane Dominic Laurel was only going to speak about gender but they said she also spoke at length about homosexuality.
Many students found her words inappropriate and their parents were outraged they weren't notified.
The diocese told Channel 9 there may be changes coming as far as alerting parents about assemblies.
"That is something that we'll definitely be looking to change in the future and something that we're really going to hear a lot from the parents on," David Hains, with the Diocese of Charlotte, said.
Parents outraged after nun's speech at Charlotte Catholic
FORECAST: Flood Watch in effect through Monday evening
Teenager sought in 14-year-old's death in custody in Gaston County, police say
Charlotte rallies at March for Science movement on Earth Day
Hash browns recalled for possible contamination with golf balls

subset: commoncrawl


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Chateau Giscours Double 2011
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1 x 3000ML Double-MagnumAdd winemaker's notes
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1 x 3000ML Double-Magnum
Located in the heart of a beautiful 300-hectare estate, the 83-hectare Giscours vineyard is situated in the famous Margaux appellation. Though the estate was first mentioned in a document dating back to 1330, it was not until 1847 that Count de Pescatore laid the cornerstone of the remarkable chateau that now overlooks the vines. Giscours' wines quality was confirmed by its inclusion as a third growth in the 1855 classification. The estate was purchased by Nicolas Tari after WW II. In 1995, the Chateau's wine growing business was acquired by Eric Albada Jelgersma. The investment he has made in less than a decade mirrors his passionate commitment to bring Giscours back to its former glory.
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$33.8521% offDomaine Jean Chartron Saint-Aubin Premier Cru les Murgers des Dents de Chien 2014


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Marquette law professor joins Wis. Supreme Court race
Primary will be needed in February
MILWAUKEE - Marquette University law professor Ed Fallone said he's joining the race for Wisconsin Supreme Court justice.
He becomes the third confirmed candidate, ensuring a primary will be needed in February.
Fallone announced his intentions in a statement released Monday. He said he's running at the urging of people around the state who believe Wisconsin's high court is currently dysfunctional.
He'll be challenging incumbent Justice Patience Roggensack, who is part of the court's conservative majority. Lemon-law attorney Vince Megna is also running.
Dane County Circuit Judge Maryann Sumi has also said she's considering entering the race.
Fallone, of Whitefish Bay, promises that he'll be impartial and fair as a justice.
A primary will be held Feb. 19. The two highest vote-getters will advance to the April general election.
Local And Regional News
- Pedestrian killed in Walworth County crash
- Thousands participate in Madison March for Science
- Friends, family send off 85 National Guard members
- Body pulled out of Kinnickinnic River in Milwaukee
- Signs go up in Racine marking Frank Lloyd Wright Trail
- DNR: Alcohol may be involved in Lake Wisconsin boat crash


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|Fashion & Beauty
From the pages of Allure, the world's leading beauty magazine, "ALLURE BACKSTAGE" guides you behind the scenes at the fashion shows in Milan, Paris, and New York. Host Linda Wells, Allure founder and Editor-in-Chief, brings you the top looks as well as interviews with designers, supermodels, and the world's leading beauty experts. "TOTAL MAKEOVER," one of Allure's most popular features, follows three women during a year long, non-surgical overhaul of their bodies, including advice, instruction, and encouragement from some of the leading nutritionists, personal trainers, psychologists, and other experts. Visit our website at www.allure.com.
April 24th, 2006
Episode 2 of 63 episodes
TAKE CONTROL. Spring/Summer 2006: Follow three women in Allure magazine every month as they transform their bodies with advice from diet, fitness, and beauty experts. Start your own Total Makeover at allure.com. Weight-loss coach Stephen Gullo offers his best tips for staying motivated. This episode: Plan what and when you'll eat to prevent cravings. Produced by News Out Loud.
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The Art of Charm Podcast is where self-motivated guys and gals, just like you, come to learn from a diverse mix of experienced mentors, including the world's best professional and academic minds, scientists, relationship experts, entrepreneurs, bestselling authors, and other badasses. This show will make you a better networker, better connector, and -- most important -- a better thinker.


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*가격은 파트너사에서 제공한 평균 숙박 요금이며 세금 및 수수료가 모두 포함되어 있지 않을 수 있습니다. 표시된 모든 세금 및 수수료는 대략적인 금액일 뿐입니다. 자세한 정보는 파트너사에 문의하세요.
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26건의 리뷰 중 1-5
Amazing time spent we were there for a night and it is an amazing place to visit when you want to have a great day... its really peaceful it is a must visit if you look forward going to zanzibar island
I was here for a holiday and the place is really good for those who need the quietest place for either Honeymoon, meeting or family tour! I liked the place because of its location, quite, customers service and easy to get around! No stress 😀😀
Me & my wife spent 11 nights at Furaha
The hotel is quiet, clean, beautiful & our room also
Hussein the hotel manager is a gentleman
Nasser the restaurant manager is very kind and nice
The food is very tasty and fresh
We had a...더 보기
so the first night we stayed here, we were the only people in the full resort, and my sister complained of hearing an evil laugh while she was using the bathroom, and just after that maybe a few hours later, i saw a shadow like...더 보기
Dear 499alpha,
Thank you for your review.
First of all I would like to apologise for the inconvenience caused during...더 보기
The hotel is situated about 15-20 min drive (in you own car) from Stone Town. One can easily catch local transport into town (+-30 min drive).
The hotel is great for the price. So if you would like to see Stone Town but also have...더 보기
"All the rooms I saw seemed of similar quality."
"leave it all to Hussain"
"Book a pool view room. Book tours and guides through the hotel directly as they have good contacts and is an..."
"all the rooms are fab"


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Explore these ideas and more!
Light and airy high gloss kitchen! Lovely fishbone flooring.
Contemporary Beach House with Transparent Glass Wall | DigsDigs
Light cabinetry and countertops brighten the TUPELO designed Skøyensvingen kitchen in Norway
Get your kitchen organized with these 10 easy tips from organizing your cupboards, pantry, kitchen drawer or creating a spot for your cell phone and keys.
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adorei a churrasqueira
Leopoldo Couto Magalhães / Messa Penna #kitchen


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Sorry, we have no availability on our site for this listing in the coming period.
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Great 9/10
This is the most popular surf tour! Being totally mobile allows you to experience many different beaches to test out your surfing skills, we'll be driving up the beach through streams with the opportunity to go sand tabogganing. At night, we'll camp in one of the many awesome campsites sharing tales of the days adventure. Whether you're a complete beginner or intermediate surfer this adventure is packed full so bring lots of energy.
Learning to surf is a great discipline that feeds the mind, body and soul. Our unique approach to surf lessons and innovative teaching techniques encourage participants to challenge their boundaries and push themselves outside their comfort zone. At Surfaris we've taught people from over 30 different countries ranging from 7 to 70 years old, surfing is for absolutely everyone. We teach surf/beach safety, surf etiquette and obviously how to ride the wave, our main empasis is on having heaps of fun.We've got the surfing bug and are keen to pass it on.
Surfaris operate in some of New Zealand's most beautiful untouched scenery, it's as though nature designed the Northland coastline with surfers in mind. Tiny coves, long sandy beaches, river mouths, point breaks, sandbars and reefs: all within a short drive across 3 coasts.
All meals will be provided for this tour.
"It was surprisingly difficult to find a good surfing company in the Northland. Many were South of Auckland or didn't give introductory lessons. I was a little worried that maybe beginners couldn't surf on Northland beaches, but Simon proved me wrong. He was an absolutely perfect teacher for my wife and I. He knew exactly where we should surf and trained us at our own pace. Best of all, he was fun to hang around and talk to. Highly recommended!"
Trip Advisor, edited


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Mon, Oct 27, 2014
A lange & Söhne is celebrating the 20th birthday of its icon Lange 1 with a limited special edition.
The Lange 1 Tourbillon Handwerkskunst features a one-minute tourbillon with stop seconds, black enamelled dial and artisanal finishes, enclosed by a 38.5-m platinum case.
Commemorating the anniversary of a Lange 1 Tourbillon, which became the style-defining ambassador of A Lange & Söhne, it is being presented in an edition limited to 20 watches.
The special 20-watch edition bears the epithet "Handwerkskunst" and its hallmarks include exquisite manifestations of craftsmanship in "probably unprecedented combinations" according to the manufacture.
The black enamelled main dial sets the perfect stage for the mirror-polished hour markers as well as the matching hands in rhodiumed gold. The tourbillon cock, finished with the challenging specular polishing technique, is one of the key style elements of this watch. The black solid-silver subsidiary dial for the seconds is slightly recessed into the main dial. The contour of the aperture for the tourbillon has meticulously polished chamfers. The numerals of the Lange outsize date are grey on a black background.
The lavish decorations of the calibre L961.3 manufacture movement deserve the attribute "Handwerkskunst" in every respect. The solarised three-quarter plate made of untreated German silver has generous cutouts that reveal the identically decorated twin mainspring barrel.
The tourbillon bridge, crown-wheel and intermediate-wheel cocks are elaborately engraved with a technique that sculpts the motifs out of the material. Seven screwed gold chatons as well as two diamond endstone bearings for the tourbillon constitute the finishing touches. The diamonds are traditional hallmarks that Ferdinand Adolph Lange once introduced to highlight the premium quality of his pocket watches.
In 2008, more than 200 years after the tourbillon was invented, A Lange & Söhne's product developers succeeded for the first time in immobilising the balance wheel inside the rotating tourbillon cage. Finally, timepieces with tourbillons could be stopped and set with one-second accuracy. The patented stop-seconds mechanism is also integrated in the watch
A platinum case with a diameter of 38.5 m protects the artisan-crafted masterpiece.
This exclusive collector's was unveiled in Dresden, Germany, on October 24, on the same date and at the same place when the first Lange new-era collection was presented 20 years ago.
Chopard brings ethics to the heart of aestheticsSun, Apr 30, 2017
Bulgari unveils the new SerpentiSun, Apr 30, 2017
Chopard launches Mille Miglia 2017 Race EditionThu, Apr 27, 2017
Vacheron Constantin unveils the Malte collectionThu, Apr 27, 2017
Chopard unveils L.U.C Lunar OneWed, Apr 26, 2017
Julien Tornare is new CEO of ZenithWed, Apr 26, 2017
Lotusier launches Tea HumidorTue, Apr 25, 2017
Happy Ocean, a colourful nautical adventureTue, Apr 25, 2017
Chopard unveils Happy Hearts collectionMon, Apr 24, 2017
Breitling redesigns Superocean Héritage lineMon, Apr 24, 2017
Bovet paints way to a world firstTue, Apr 18, 2017
Dubai promises bigger watch weekTue, Apr 18, 2017
Haute horlogerie show to dazzle Saudi ArabiaTue, Apr 18, 2017
A collection just 'For You'Tue, Apr 18, 2017
Breitling reveals 'ultimate' chronographTue, Apr 18, 2017


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Projects launched by the Narendra Modi government since 2014 have the potential to transform India into a different country and enhance its confidence and stature at the global stage, a senior Taiwanese official has said.
"In 2014, there were two developments that changed the impression about India. First, people elected an able leader (Modi) to lead this country and elevate it to another level," James Tien, Trade Representative of Taiwan in India, said.
"Second, launching of projects like Make in India, Start up India and Smart Cities which would eventually transform India into a different country," he said.
He was speaking yesterday at the 'India Ideas Conclave 2016' currently underway in Goa.
"He (Modi) elevated the confidence level of India domestically and internationally," Tien said, addressing the plenary session of the event.
"Taiwan is not as lucky as other countries like India and US. It does not have natural resources. We have worked very hard to reach where we are now," he said.
"I'm always impressed with the economic miracle in Taiwan. Miracle will not happen just like that. In the last six decades, we have worked hard," the official said.
"Over the past 20 years, we are doing a wonderful job between our countries (India and Taiwan). Our trade volume has increased 600 per cent.
"We have also established 11 training centres, language training centres in some of the prominent universities and institutes–IIT Bombay, IIT Madras, IIT Delhi, JNU, you name it," he said.
"We would also like to provide scholarships for talented young Indian students to study in Taiwan. At this moment, we have 1,443 Indian students in Taiwan, of which over 200 have received scholarships," Tien said.
For all the latest India News, download Indian Express App now
- Nov 7, 2016 at 11:53 amExcellent.He is the only hope for India.If gets another term India will be a super powerReply
- Nov 7, 2016 at 12:54 pmDipti kumari jha sir.plz please govt job plz narendramodi ji plz help me my family problems plz plz reply me come. I am seeking a challenge career. i aspire to reach my profession through my determination. dedication and hard work. to pursue my professional career. i am looking for an opportunity with a growing organisation where I can enhance success in organization's growth. Narendramodi ji plz help me. phone number 9007541417 jai hind.Reply
- Nov 6, 2016 at 4:47 pmTaiwan and India friendship vs. Communist China!Reply
- Nov 6, 2016 at 3:44 pmtrue and this will reflect in short time.. India will grow like a any thing..faster then china or any other country that is visibleReply
- Nov 7, 2016 at 3:25 pmThis statement reflects how other countries view India....it is a slap on the face of those people who sre against the present government policies and still believe that Pappu's party is Enigma for India, which has done nothing in the 60 years when they were in powerReply
- Nov 11, 2016 at 2:19 pmA lot more need to be done with regard to India Taiwan relationship. It's just starting and ending with business. There need to be more strategic and political relationship that need to be developed between the two nations. Also a lot more in joint research and technological areas.Reply
- Nov 6, 2016 at 4:06 pmWe elected this Muslim man Narendra Modi and that is why his goal is to only promote his religion Islam and that Islamic origin language Hindi.Reply
- Nov 7, 2016 at 11:25 amIn my opinion Modi ji is doing much much better than our expectations. In such a short time frame he brought our country to almost top rating. I am emplo in USA and I can feel and notice the difference there. During Congress tenure India had bad name in concern with corruption, but now due to Modi Ji good things are coming up. I am with Modi JiReply
- Nov 7, 2016 at 12:38 pmDrinking gau moot and making dalits carry Thier dead wife for 16 kms and increasing beef exports to Indonesia at the same time and shutting every one who opposes, we are already at a w new levelReply
- Nov 7, 2016 at 8:54 amIf you think you elected a muslin modi, its good you will get to reap the benefits if his efforts to make India a great nation. Also my friends you might want to think about using your vote beyond religion card, you might learn something from this term of Modi.Reply
- Nov 8, 2016 at 4:52 amWhen you eat gau flesh, brain, tongue kidney, liver, bones, paunch what is so wrong in drinking gau moot. Don't shed crocodile tears for Dalits. Even converted Dalits are called with different names in muslim community and in TN, they are called LABBAI and other muslims do not maintain marital status with these converted dalits. All the slaughter houses like Alanas, Alkabeer, Hind Agro are owned by Muslims and not HIndus. So don't try to hoodwink and you fail miserably.Reply
- Nov 6, 2016 at 5:33 pmI don't know whether your being sarcastic or what. If you are being sarcastic, I'll tell you this, don't fall for the false messages some leaders are telling you. Modi has always been one for social harmony and freedom, but unlike Congress, he won't look away when Anti-social behaviour goes on in some minorities. That is why he is GOOD, and also for promoting lost culture, which is NOT a bad thing. People are taking advantage of his religious background to spread false rumours and malign him, yet, his policies have shown India in a good light around the world, and much progress is being made which was non existent in the corrupt Congress (remember the scandals?)Reply
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This Startup Can Turn Your Sofa Into a Smartphone
May 12 (Bloomberg) –- When Apple introduced the iPhone 7 years ago, it brought the touchscreen to the masses for the first time. Today, MUV, an Israeli startup, has now gone one better by enabling you to turn your sofa into a smartphone, or your table into a tablet. (Source: Bloomberg)
Most Recent Videos
Creating a One-Stop Shop for A.I. Integration
03:35 - Businesses of all stripes are doing their best to integrate big data, artificial intelligence and machine learning into their workflows. Optix Solutions is trying to take the stress out of the transition. Globalive Chairman Anthony Lacavera asks Spencer Fung, founder and CEO of Optix Solutions, about the objective behind the company. (Source: Bloomberg)


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From Deedle-Dee Productions, Reveille and Universal Television, the multi-award-winning comedy series "The Office" presents a hilarious documentary-style look at the humorous, and sometimes poignant, foolishness that plagues the 9-to-5 world. Based on the award-winning BBC hit, "The Office" is a fly-on-the-wall "docu-reality" parody of modern American office life that delves into the lives of the workers at Dunder Mifflin, a paper supply company in Scranton, Pennsylvania.
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Comment Re:It's not called office hours for nothing (Score 1) 364
It said "fairly", not "in contract." It's whinery.
It said "fairly", not "in contract." It's whinery.
It's an entitlement excuse.
When I was in high school, I knew a lot of kids who worked at Burger King. They were stealing money from their registers, some of them managing to lift over $800/month. Everyone agreed this was a good thing because "they didn't get paid enough." High school kids. Not paid enough. Seriously.
The only excuse for using company time for non-work is not having work to do. You get an admin job and you're efficient enough to do it in 1/3 the given time? Well, I can't rightly say you've been stealing company hours if you're achieving 100% of your assigned work. Some offices even tell you to go home if you're done your work, and pay you anyway--they're legally-obligated to pay your salary if you're exempt, just like they're not obligated to pay overtime, so if you work 15 hours and get all your shit done and they send you home you still get paid. That actually makes sense.
What doesn't make sense is agreeing on and accepting a salary and then stealing time, money, or equipment from your employer under the claim that they're not paying you a fair wage. There is no fair wage. Market rates are rates people can't manage to push up from and employers can't manage to push down from. Businesses employ the lowest bidder, and employees go with the highest bidder. You took the bid? You agreed to this shit. Excuses like the distress of unemployment and the difficulty of getting a job just tell me you wanted to fasttrack the process and get bumped to the front of the line and you bought the front spot--that's what your lower-than-industry-average salary is: a privileged purchasing agreement.
Manual-labor jobs they can. Office jobs require some downtime to refactor, and the 8-hour work day theoretically lets you mix that in so you can optimize it.
The more-scientific approach I've seen is to schedule high-effort, complex work in the mid-morning and around 2-5pm, with low-effort work put between 1pm and 3pm. The slump cripples your ability to perform productively, and so spending that time returning calls, checking e-mail, writing changelogs, and so forth lets your brain relax and recover so you can get back to designing rocket engines and writing complex computer code later in the afternoon. You wind up productive all day, doing the simple shit when you can't handle the heavy lifting.
The moral of the story? Do your code reviews and merge windows between 1pm and 3pm. It's less work than writing new code, and it keeps your head in the code so you're ready to hit the ground running right after.
The advantage for Americans is we expend our labor making other things, and we end up with more stuff being bought per person. That is to say: the import of cheap goods from China has made every single American--from the poorest class to the richest class--more-wealthy, improving our standards-of-living immensely. We would have to pay greater amounts of money for the same goods otherwise, and thus we would live at a lower standard--it'd be as if we were all substantially-poorer--to no advantage to the American worker or the American economy.
Morality is irrelevant; minimum wage is an efficiency model. More to the point, though, minimum wage espouses a particular goal, and it cannot meet that goal if its purchasing power becomes continuously lesser.
If it were about morality, we'd have an unresolvable conflict: implementing a minimum-wage increase throws some of the poorest of poor out into the unemployment line to starve; while not implementing a minimum-wage increase lets all of those poorest of poor continuously face greater hardship until they begin to starve. QED, who gets randomly executed because fuck it?
Your labor force is made of adults. Children don't produce; they simply consume. Your laborers work for forty years--from age 18 to age 58, roughly, although it's longer now--and if one of them dies, you need eighteen years to begin replacing them. That assumes you can pop out a baby, feed it, clothe it, give it medical care, grow it to an adult, and then dump it right into a job without investing any more in preparation which you could have avoided by not killing your previous laborer. The other side of this is we expect retirees to be essentially cheaper than children, or at least we want the full ROI of their employable lifetime before they become an economic burden.
Minimum wage is a type of welfare. We have a minimum wage and public aid system, which ensures that the working-class at least get a minimum viable income, while the reserve labor force (the unemployed and underemployed--not working full-time) gets aid to keep them alive and healthy. It's spotty, and worked as best anything could before a Universal Social Security became technically and politically viable; now the United States can now end all hunger and homelessness at a $1 trillion reduction in total costs to the taxpayer--without raising taxes on anyone--and so that's technically-better.
These aren't feel-good moral actions. These are efficiency. When you come up short on efficiency in an economy, people die unnecessarily. You have the capacity to care for the sick, to feed the hungry, to supply the means to live, to stabilize lives; and you squander it, you waste it, and so people die of disease, they starve, they become homeless. The more-efficient your economy is, the greater the standard of living; and the more-stable your economy is, the less-likely people are to have good savings, a good income, insurances, everything to keep them ready for any sudden life crisis and still suddenly end up poor, homeless, and dying of diseases we should have eradicated decades ago.
We trade efficiency away for moral reasons. We accept more death, more poverty, and more suffering so that we can pursue things which we enjoy, and so we can go through life without living in constant fear. The ideals for efficiency by central command simply don't work; but efficient control through constant surveillance, state-controlled information to shape political opinions, and other means of crushing out freedoms can bring strictly-better prosperity. That's bland and it takes away peoples's humanity, or something along those lines; it's the kind of world nobody wants to live in unless they're in charge--and often not even then. Those are the things of which we accept the costs, although to be fair they're usually costs paid by someone else--most of us don't end up the one starving in the streets because of a little loss of efficiency, so we'll gladly trade it away.
You can't claim "morality" if you're going to be blind to what pain and suffering you do and do not cause taking your high ground. That gets you such brilliant, morally-sound ideals as cutting off trade with China, condemning hundreds of millions of people to joblessness, homelessness, and starvation, because we think their wages are too low and want to equate Chinese labor to slave labor. Murder on a grand scale far beyond anything Hitler ever did is what a surprising number of people believe would be "morally-correct" and "The Right Thing To Do(TM)", so long as they can stand far enough back from the carnage to claim their hands are clean.
That would result in population growth and a spread of wealth: there would be more people and they'd all be poorer.
They're facts. Minimum wage increases keep minimum wage in line with the actual purchasing power of money. The job cycle caused by minimum wage drift and correction is an unsightly side-effect. Conservatives don't want to admit the former; liberals don't want to admit the latter; both are true. The objective conclusion is minimum wage increases are necessary for a healthy minimum-wage system, and should occur at small intervals to keep the system stable and avoid wide employment and poverty cycling.
As for hiring quotas, you realize you can't actually pay wages if you don't have revenue, and you can't get revenue unless people are buying, right? Jobs aren't created by businesses selling; they're created by consumers buying. A job comes into existence because money is being thrown in the direction of a void and keeps bouncing off; we put a worker there and the money starts flowing through.
Aircraft, medical devices, plastics, and organic chemicals. Food is also a big one, since the United States controls the largest fertile basin in the world. For that matter, we export a lot of fiber (cotton, mostly).
We also have a lot of domestic infrastructure work, services like shipping and retail, medical services, and even exportable services like logistics (businesses all over the world ask American businesses how to run a business, and pay for the service). Much of that stuff simply can't be displaced; the high amount of retail and shipping is actually supported by the large amount of purchaseable products we import, since the source of those products doesn't affect how many can be shipped or retailed by the same technology (trucks, cashiers). That means if consumers purchase 40% more pants at the Chinese-import price than they do at an American-made price, there's 40% more trucks carrying pants, 40% more mechanics maintaining those trucks, 40% more fuel used by those trucks, 40% more cashiers scanning those pants, and so forth. Pants are, of course, a small fraction of all retail, and the increase in these domestic service jobs is 40% of the proportion represented by pants in this model.
We also produce a lot of oil, steel, and so forth. We also make cars that get sold all over the world. Americans hand-construct heavy machinery like cranes and hydraulics rigs.
Manufacture is bigger in America than it ever was, and yet employs fewer workers than ever. The same is true of farming, with something like 3x as much farm output since the 1940s yet a sharp reduction in workers actually involved in farm production--all the way up the supply chain, not just on the farm. Other sectors have grown much more than these, however, and so the proportion of American productivity represented by manufacture is actually shrinking, while things like medical and IT have grown tremendously.
Those are things we wouldn't have if we insisted on making all our crap here at inflated costs. We'd be passing our money back and forth and talking about how we saved the Rust Belt, and we'd be poor as shit because people would be factory workers instead of doctors and computer programmers. There would be no high-speed Internet, no Spotify, no Netflix. We'd look like America 1950s medical technology, where things like fMRIs and cancer treatment just didn't exist, and many diseases were just untreatable. We'd have fewer pharmaceuticals, and we'd get those by having fewer regulations so that we could just fire off poorly-tested, poorly-understood drugs and deal with the consequences of serious side-effects, birth defects, and whatever else doesn't get picked up by rigorous testing.
Seriously, how do you think we went from a stable 58% labor force participation rate to 65%, with under 5% unemployment, while getting so much shit from import trade? Jobs continue to "go out of the country" and the number of employed Americans keeps growing faster than the number of actual Americans. Why do you think we haven't outsourced the stuff we do make here, when China is begging us to let them sell us more crap? It doesn't make sense to spend $38M on an aircraft you can build locally for $36M.
He didn't say, "The light timer implementation attempts to provide a yellow of 15 seconds, but is flawed and runs its cycle in 5." He said, "The light timer implementation attempts to provide a yellow of 5 seconds, and does so; 5 seconds is incorrect and it should be 15."
Unless the timer is technically intended to do something other than what it's currently doing, he was arguing civil engineering. According to his actual letter, he was arguing that the timing was too short from a civil-engineering perspective. He was arguing about the movement of traffic.
The specific flaw he was pointing out was in the time selected. That is an attribute which can be implemented by a mechanical, non-electrical system that moves candles about. It has nothing to do with electrical engineering, and is an ends to which you can use electrical or mechanical system--or a bunch of humans counting aloud--as a means.
People are always competing for social status. They want everyone to recognize that they're better than you. Being wrong is a bad way to go about that, hence why debate is about influencing the audience and not persuading the other guy.
Honestly, think about it for a second. Suddenly the deterministic, factual, correct conclusion is "an opinion" so both mutually-exclusive assertions are equally-valid and thus that person can claim to be not-wrong. That doesn't even make sense in technical discussions. Why would somebody pull that particular argument? Why does it happen so frequently in online forums?
We're already pipelining oil from Canadian tar sands through existing US pipelines, at high pressure, causing enormous oil spills. Taxpayer money cleans those up. Even if we're just letting Canadian companies sell it to China, they now have to pay American companies (which American governments can tax), and a properly-designed pipeline will spill less oil that we then need to clean up, as I said above.
Besides, if Canadian oil is cheaper than American, then we'll buy it here in America. If American is cheaper, we'll sell ours to China.
Sounds like American companies get a piece of oil that would route around them, then. We get revenue from this shit?
What about the environmental impact of current routing of oil through leaky pipelines run way outside their design pressure? Taxpayer superfunds still pay for that.
Advanced forms of compressed-air storage with thermal recouperation are the next-generation technology. There's a lot of talk about batteries from battery suppliers and uneducated pundits who don't know shit about city-scale power storage and can only conclude that large storage facilities are made of big, expensive parts while battery banks are made of small, cheap parts.
Think about it this way: A battery is cheap. We can just slap a battery onto a power pylon. We can space them around the city, close to point of use, so there's less loss from battery to house consuming the power. We can expand this with the grid, laying batteries out everywhere. That's obviously a cheap, cost-effective solution with many benefits.
Snipe the obvious technical problem first: Power generation has to flow from the source to the point of use, with a battery in the middle for intermediate storage. Having it close to the source means more loss to the destination; having it close to the destination means more loss from the source. Location of the generator matters; location of the storage facility doesn't, so long as it's "in between". Either way, it matters much less with high-voltage DC transmission, so "in between but a little of to the side by 20 miles" is functionally-equivalent to "right on the pole connected to my house".
A battery is cheap, blahblahblah, okay. What costs more to build, maintain, and operate: a 1,000MWh storage facility built out of $178-per-cell lithium batteries, or a 1,000MWh storage facility built out of giant tanks and piping for a recouperating compressed-air storage system that cost millions of dollars for the tanks, the pipes, pumps, turbines, and so forth?
That's the thing: batteries are cheap. They're versitile. You can throw one up on a pole--and you can drive all over the god damn place for hours to get to the widely-spread batteries, climb the pole, bring the battery down, repair it (replace bad cells), and so forth. You can put the batteries all in one place to avoid that.
Problem is a facility to store a ton of power generation for one hour of run time. I've seen $145-per-kWh cells, and a city of 80,000 homes requires 45MW. That's 45MWh to run for one hour. For each hour of stored energy, that's $6.525 million. If you built a regional storage facility for 1 million homes for 1 hour (562.5MWh), the battery cells alone (never mind any BMS circuitry, housings, or the facilities around them) would cost $81.5 million.
Texas built a 300MW-output, 30,000MWh (yes, 30GWh) CAES plant for $200 million. Not the equipment. The entire, operational facility. Again: just the lithium battery cells for a battery plant storing 45MWh cost $81.5 million. The fractional cost of that capacity in the Apex CAES is $0.3 million.
It's funny because people keep talking about batteries, largely because Tesla is talking about making a lot of money selling batteries. Lithium battery grid storage is a giant scam. Tesla makes excellent cars, end of story; grid-scale storage is not a Tesla battery problem.
Nobody migrates from job X to job Y, in a positional sense. Those jobs will continue to exist as long as required. Causing 10,000,000 people to go unemployed over 5 years instead of 5 weeks prevents an economic recession by unemployment spike, but those people--whoever is sitting in that seat when it comes time to downsize--will be lain off.
They'll then go into the churn with people who already don't have jobs, and compete. Either they get the next job, or some other guy gets the next job; somebody in this pool stays unemployed.
There are no people. The romantic ideal of migrating a worker from an excessed job to another one by some economic oversight is complete and utter bullshit, and outright evil. It means taking people who are already transitional--in and out of jobs, currently out of a job--and condemning them to forever-unemployment.
The problem is the people of that region got poorer; literally every other American got richer.
That means the middle- and lower-class money purchasing coal power moved to purchasing oil and natural gas power (this is why the oil companies are so damned rich; everything goes back to energy, and their huge profits are actually... pretty small, really, just that being a pretty small portion of fucking everything).
That means a bunch of other jobs are supported by the money that used to support the coal miners.
So who is entitled to their livelihood? The people on the wrong side of progress (because they were in the right place at the right time), or literally every other person, with special emphasis on people whose current employment is based in being further along in the path of progress?
Remember when people died of low-grade diseases, running water was too expensive to implement, and an iron railroad cost more than a decade of the entire world's GDP? Remember when everyone had one set of clothing because a shirt required 479 labor-hours (thus priced at 479 hours of wage) in total to make rather than 1.91? (1.91 hours at $3.20/hr Chinese labor, including wage and social insurance taxes, all the way up to coming out of the factory--excluding the 6 cents of shipping to the US, the several dollars of shipping domestically through distribution centers to the retail center, and the 0.83 cents per item for a cashier at 980 item scans per hour.)
Technical progress--the reduction of labor-hours invested in producing a thing--means some people get displaced out of their jobs along the way. It also means everyone who has an income can now buy those things with less of their income. That's how we got clean, running water and sewage management instead of cholera and plagues. That increase in wealth is what raises the poor up generation after generation--they're still poor, and yet they're a lot better off than middle-class a hundred years ago.
I keep saying this: this is why we have welfare. It's also how we have welfare. It's too expensive to take care of displaced workers with nice things like unemployment insurance when everyone needs 95% of their income to survive, because you can't take another 6% without a bunch of people starving to death. On the other hand, "an entire industry collapsed" is a nice sob story that manages to ignore "a lot of cities are dirt-poor ghettos where people struggle to get by": you get to claim that, somehow, these poor people were wronged, and are more-important than those poor people. You also get to ignore that other people who were poor are now rich--or at least that some blown-out shithole in Washington became a technical empire with $170k salaries while Detroit became a crippled ghost town with rusted-out factories.
That's the way the world works. It's a constant net-gain, but it has voltage potential. Why do you think I've been after a Universal Social Security since it became technically-possible in 2013?
Riches cover a multitude of woes. -- Menander


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The mind-blowing Florence Gas Fire Pit Table With Cover photo above, published at Wednesday, February 24th 2016 17:37:20 PM, by admin, organized in Bathroom category.Excerpt of Tips for Setting the Propane Fire Pits :
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This is short discussion, it deals with how to place in your house. It also discusses about how you set space so that it will be enough for making the Propane fire pits.
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Cruz took his victory in Texas as an opportunity to call on the remaining Republican candidates to drop out of the race and allow him to focus on beating Trump. Required fields are marked * Name * Email * Website Comment You may use these HTML tags and attributes: a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite strike strong Notify me of follow up comments by email. How lucky we were to serve under such a benevolent master who at least took the time to post notification that the dream had ended and didn't just tell us all to suck it while they went off to work for Sony like Sega did.
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MOSCOW, March 20 (Itar-Tass) —— The Russian Defence Ministry and the Moscow plant Avangard signed a contract for three years to deliver air defence guided missiles Triumf for the air defence missile systems S-400 to the troops, the press service of the Russian Defence Ministry told Itar-Tass on Tuesday.
"Russian Defence Minister Anatoly Serdyukov and Director General of the Moscow machine-building plant Avangard Gennady Kozhin signed a three-year contract to deliver Triumf air defence guided missiles for air defence missile systems S-400," the press service said. "Under the state defence order for 2012 the signed contract envisages the full prepayment for the supplier and co-contractors," the press service reported.
"The Moscow machine-building plant Avangard will become the only supplier of air defence guided missiles of air defence missile systems S-400, its tactical and technical features ensure the hitting of any types of air targets," the press service reported.
The air defence missile system S-400 is a medium- and long-range air defence missile system of the new generation. This air defence missile system can hit all modern and promising weapons of air and space attack from spy jets, strategic and tactical airplanes, tactical, operational tactical ballistic missiles, medium-range ballistic missiles to jamming stations and radar picket aircraft.
Each air defence missile system can hit simultaneously 36 targets by up to 72 missiles. S-400 is the only system, which can operate selectively with more than four types of air defence guided missiles, which have various start-off weights and fire ranges, creating the defence in depth. S-400 was put into service in 2007.


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I can't keep paying the computer tech to show me how to navigate around DG. Is it possible to have a forum for technical support just for this site? I certainly could use it. Although I have learned a lot in two months, I only wish that I could understand how to keep track of my trades....having a blast trading plants....but I hate to have to go back to microsoft word to keep track of what I am receiving and giving in the way of plants and seeds. When I go to trade tracker, all these dmails pop up and I don't know how to just mark received and sent....thanks and let everyone hear how you are doing with this hi tech site??
How many of you need a technical support group for DG?
We already have a computer forum:
The people in the trading forum may have the experience for the tech issues you are having:
And this forum deals with tech support with anything on this site:
"me thinks" I may be getting 'dumber' by the minute.....thanks for telling me and maybe others will see your post....poor Dave told me how...I am starting to be a pain!!!!!! This site is all the fun!!!!!
Don't feel dumb. It's a learning curve for everyone, and even more so to those without much computer experience.
Good thing is, EVERYONE here is friendly and more than willing to answer questions! Quit paying for it, we'll help for free! ;-)
Good suggestions. Glad there is a thread for help as I ask a lot of questions myself!
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Ok... Seems like a bit much...... But imagine shat you could do with this!!! Même si c'était juste comme un border en haut de la chambre... Lol i had to pin it because i was just drawn to it! Lol
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