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2 Minutes on BrightTALK: Using Your Social Profile to Engage Buyers
Join Craig Rosenberg, Founder of Funnelholic Media as he discusses strategies for using your social profiles to engage your buyers and earn their trust.
Apr 16 2013
3 mins
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Media and Marketing
Natural Language Processing and Recommender Systems for Media Houses
Apr 12 2017
10:00 am
45 mins
Pavel Kordik, Data Scientist at Recombee
We will teach you how to use NLP engine and Recommender System to boost page views and reduce bounce rate. We are also going to show you how artificial intelligence can make content producers more efficient and we'll discuss what is the future you should prepare for.
Save your seat
Ask the Mobile Expert: Live Q&A on mobile growth and staying competitive
Apr 10 2017
2:00 pm
60 mins
Edward Cooper, Head of Mobile, Revolut
How do you achieve hyper growth in the mobile space and compete with large incumbents as a new start up with limited resources?
Join this session where Edward Cooper, Head of Mobile at cutting edge mobile-first FinTech company Revolut, will take questions from the audience and discuss the following:
- What techniques can you use, given limited budget and resources, to compete with large established players.
- Is traditional marketing effective? If not, what has changed?
- What other steps can you take to get your app / idea to spread.
- Paid mobile analytics companies, useful, or fools gold?
- PR companies, yes or no?
Save your seat
More Leads, More Sales: How to Make Your Funnel Wider
Apr 6 2017
9:00 pm
45 mins
Bryan Tobin, Training and Usability Manager, SharpSpring
Everyone wants a wider funnel to capture more leads. Let's ditch the theories and get practical. How do you do it?
This webinar will challenge you to think about the phases of a sales and marketing funnel: Driving Leads, Messaging and Closing.
We'll apply the specific tools and features that marketers use in each phase, and see how they multiply when used together.
Whether you are new to marketing automation or you are a pro user, you'll see how these features work in concert to drive more leads, convert leads to sales and optimize the marketer's spend.
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Account Based Multi-Touch Attribution Modeling: A Practical Approach
Apr 6 2017
5:00 pm
45 mins
Grant Grigorian, CEO and Co-Founder, Path to Scale
Multi-touch attribution modeling and analytics are a must for a metrics driven marketing organization - but how should we approach measuring account based marketing strategies? How are account based attribution models different from more traditional models?
In this webinar we will explore how to think about account based multi-touch marketing attribution and provide practical advice on how to get started. We'll also show example dashboards and business use-cases for the derived metrics.
Join us to get your questions answered so you can get started with your own modeling!
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Executive Roundtable: Marketing Attribution & ROMI
Apr 6 2017
3:00 pm
45 mins
Tom Campbell, Yellowfin; Robyn Forman, Zoomdata; David Pitta, BrightTALK
For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it's difficult to track and analyze each touchpoint, and even harder to determine which action was most influential in closing a deal.
As a result, only 22% of marketers believe they're using the right attribution model, according to Bizible. In this live roundtable, our panel of marketing experts will discuss the current landscape of attribution and ROI, highlighting areas where marketers can improve and fine tune their strategies.
Our panel will weigh in on topics including:
- Selecting an attribution model that's right for your organization
- Measuring marketing ROI effectively and accurately
- Interpreting attribution data to invest in more revenue-generating tactics
Save your seat
Email Metric Madness
Apr 6 2017
10:00 am
45 mins
Tim Watson, Zettasphere
The Mad Hatter: Have I gone mad?
[Alice checks Hatter's temperature]
Alice Kingsley: I'm afraid so. You're entirely bonkers. But I'll tell you a secret. All the best people are.
Too often email metrics are compiled into a report each month, collect dust and they are not used to improve marketing.
The power of email marketing is in using the rich metrics to aid decisions, rather than taking them as a look in the rear view mirror. This webinar shows you what to look for in your metrics and what actions to take, covering:
· Making better decisions with campaign metrics
· Avoiding the trap of chasing higher campaign rates
· Using business metrics not just campaign metrics
· Email insight using Google Analytics
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Connect Operational Metrics to Your Strategic Goals with High-Powered Reporting
Apr 5 2017
5:00 pm
45 mins
Michael Lukich, Vice President of Marketing, WealthEngine
Marketing measurement is nothing new. Many marketers are well versed in measuring the performance of their campaigns through metrics such as click through rates, open rates, conversion rates, and many other operational measures. But with the increasing number of channels and tactics, connecting these operational metrics to strategic goals, such as pipeline generation, revenue, and profit can be a pipe dream.
This webinar will discuss best practices for setting up a marketing measurement framework to connect your operational metrics to your strategic goals. We'll also discuss several use cases that demonstrate the success that can be gained from implementing these frameworks. Finally, we'll talk about how to turn this framework into optimal reporting to help you make decisions and drive positive growth.
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Methods To Measure Marketing And The Metrics We Move
Apr 5 2017
8:00 am
45 mins
Dean Levitt, Founder, Teacup Analytics
How do you measure the impact of your marketing strategy? Are you a victim of misleading data spikes up and down? Do you even know which metrics matter when?
This webinar will cover the best method to calculate the true impact of your actions. We'll also discuss which metrics are the right ones to measure depending on business goals and lastly, we'll talk about clarity in reporting and monitoring and how to quickly catch issues that indicate a change of course is needed.
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How Can Predictive Add Value To Your Marketing Stack?
Apr 4 2017
8:00 pm
60 mins
Shari Johnston, SVP, Marketing, Radius
Join us to walk through common questions marketers have about how to leverage predictive. You'll learn: Where predictive fits in the marketing stack, how predictive vendors improve your marketing efforts, what tactics you can use to leverage predictive, what the first 30-60-90 days with a predictive solution looks like, and how predictive will drive marketing evolution in the future.
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How to Increase Go-to-Market Efficiency with Predictive Analytics
Apr 4 2017
5:00 pm
45 mins
Sean Zinsmeister, VP of Product Marketing, Infer
Predictive analytics and AI are quickly becoming "the new electricity" for modern businesses. Sales & Marketing in particular is starting to see great success taking on the daily onslaught of Data to learn, adapt, and drive efficiencies.
In this webinar you'll learn:
- How predictive models are created
- Key GTM challenges associated with predictive
- Real life use cases for Sales & Marketing
- How to measure success
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BrightTALK Live Panel: AI and Machine Learning
Apr 4 2017
4:00 pm
75 mins
Joel Harrison, B2B Marketing; Justin Hall, Soto
Last year, marketers were focused on predictive analytics and ABM. This year is proving to be all about how machine learning and artificial intelligence will impact marketing strategies.
Leading organisations powering the marketing technology landscape are quickly innovating to introduce new technologies and are determined to make marketers successful. But just how will this happen? What questions should you be asking in order to innovate on your go-to-market plans?
Join us on Tuesday 4th April as we discuss how machine learning and artificial intelligence is shaping marketing decisions, driving growth and improving the customer experience.
Save your seat
Getting Intelligence from Dumb Data
Apr 4 2017
10:00 am
45 mins
Steve Masters, Services Director, Vertical Leap
As marketing people, we gather a wealth of data on anything from traffic, enquiries and purchases to population, weather and market trends. This poses two key challenges.
1. No matter how much data you gather, it is dumb data. Just knowing numbers in isolation does not provide an answer to the question, "Why?"
2. No marketing human can analyse so much data to such a degree that all possible opportunities and threats can be identified.
In this webinar, aimed at marketing managers who are looking to widen their knowledge of marketing intelligence, I will cover the following areas.
- Finding truth in analytics data. Things to consider that can skew your assumption. For example, one graph may suggest an incorrect insight because there's something else you aren't looking at.
- Examples of how to use linear regression on existing data to forecast future behaviour.
- Ideas for using algorithms to look for correlations between multiple pieces of data from multiple sources.
- Examples of how some companies are using artificial intelligence and machine learning to create deep learning capability – marketing intelligence at scale.
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How Predictive Algorithms Help Businesses Make Data-Driven Decisions
Apr 4 2017
8:00 am
45 mins
Maurice Flynn, Marketing Director, Altaire
Advancements in marketing intelligence and analytics have enabled marketers to streamline demand, performance and ROI to better align with business metrics and support growth. Marketers are using analytics to analyze the effectiveness of automation, build out predictive models, personalization and performance metrics, leading to less waste and increased revenue.
In this session we look at the key trends, techniques, tools and tricks in this space to help get you off to a fast start and build on success, including:
- What does marketing prediction mean and how can we cut through the jargon?
- How can we combine predictive models and personalization to deliver more profitable revenue (or other business objectives) with less resources?
- What are the options when it comes to marketing predictive models and personalization? How can we compare and contrast the pros and cons?
This talk Included case studies and examples based on personal experience. Suitable for all levels as it has all the basic building blocks for success and advanced techniques too built from personal experience.
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Processing e-commerce payments: Mastering the subscription economy
Mar 16 2017
54 mins
Jennifer Riggins (eBranding ninja), Rob Barr (ReCharge Payments), Alex O'Byrne (We Make Websites),Ross Pert (GoCardless)
Join this session where the panelists will talk about:
- Development of the subscription economy / adoption by the wider eCommerce system
- Flexibility of the subscription economy for both merchants and consumers
- Growth of platforms such as Shopify which utilise an ecosystem of third party apps for payments
- Shift from cashless commerce to instant / recurring payments through card vaulting
-Securing online payments
-Finding the right payment service for your e-commerce business
Watch now
Personal Branding for Women in Tech
Mar 8 2017
44 mins
Jennifer Riggins, the eBranding Ninja
How to keep that Imposter Syndrome at bay.
We are more likely to work harder than our male counterparts and yet we're less likely to believe in our capability for success. This presentation looks to help everyone in tech overcome her or his Imposter Syndrome, empowering you with tricks that can help position you for the right jobs, roles and collaborators in just 15 minutes a day. This will include presenting yourself online in the most favourable (and Googleable) light including branding, image, and social media networks like Twitter and LinkedIn.
After this webinar, you can continue the conversation and branding exploration via #InternationalWomensDay and @BrightTalk
Watch now
What are the Most Important Steps to Demand Generation Success in 2017?
Feb 16 2017
43 mins
Maurice Flynn, Altaire
Demand generation is getting ever harder and more complicated across multiple channels, so what's a business to do?
In this session we outline the most important steps to success in Demand Generation in 2017, based on the latest case studies. We will look across multiple channels including:
- Email marketing and eCRM
- Maximising for mobile
- Personalisation across channels
- Influencer outreach and experiential
Participants will walk away with a clear understanding of these key steps to take across their most relevant channels.
Watch now
Developing a 'Customer Strategy' to FIND, WIN and KEEP your Customers!
Feb 16 2017
41 mins
Ian Golding, CCXP
'So tell me – what is our strategy to KEEP the customers we WIN?' Now that is a question. Intuitively, it sounds so obvious, but when you lift up the 'bonnet' or 'hood' of the workings of most companies, understanding how to KEEP customers is not always very clear.
As both a customer and an employee, I have been exposed to businesses who have quite clearly never thought about it. I have always found it a sense of frustration when a business offers better deals and incentives to WINNING new customers than they do to KEEPING their loyal, long standing customers. Call it what you will, but it smacks of 'taking customers for granted to me' – or a clear sign of having no defined strategy to KEEP customers.
In this webinar you will learn about the following:
1. What Customer Experience (CX) actually is and the difference is between Customer Service, CX and Customer Centricity
2. Why businesses have lost sight of their true purpose and are failing their customers and employees
3. Why business strategy is a balance of what the business wants AND what the customer wants
4. How to create a clear customer focused strategy
5. The importance of measuring the success of your strategy through the Customer Journey
Watch now
Leveraging the Sales Development Team to Convert your Campaigns
Feb 15 2017
35 mins
David Dulany, Founder & CEO, Tenbound
Alignment between Sales and Marketing is essential to any demand generation strategy. It's pivotal to ensure you get the most out of your campaigns by being in lock-step with the SDR team.
This discussion will focus on:
- Goal setting
- Internal campaign communication strategy
- Training sessions
- Running productive check-in meetings
- Delivering results
Watch now
The Anatomy of a Successful Account Based Everything Play
Feb 15 2017
37 mins
Justin Gray, CEO & Founder, LeadMD
n this session executives and practioners alike will take a dive deep into the critical element of Account Based Everything, the buyer engagement playbook. We'll define the key ingredients in a "play," reveal best practices in threading those plays across the org chart and create the type of alignment critical for creating winning engagement within today's committee driven buying decisions.
Watch now
Demand Generation Starts With Data
Feb 15 2017
46 mins
Steve Masters, Service Director, Vertical Leap
Many people talk about demand generation in the context of inbound marketing. You may think about it as an active effort – where you use technology and smart ideas to attract people's attention.
This session states that demand generation starts with an understanding of your target audience and your marketplace. We have access to so much data that can help us identify who is the ideal customer, where they congregate and what language they use.
We can use these insights to audit out own offering to identify gaps in our offering. Does our content answer their questions? Do the products we sell appeal to them more than the products of our competitors? Are we trying to reach them in the wrong places or in the wrong way?
We will look at ways to track and analyse trends and some methods for carrying out your own gap analysis.
Watch now
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Title: 2 Minutes on BrightTALK: Using Your Social Profile to Engage Buyers
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Craig Rosenberg, Founder, Funnelholic Media
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