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Farm & Garden Show- November 5th
On the Farm and Garden show Monday November 5th from 1:00 to 2:00 pm, host Linda MacElwee will share interviews she recorded at the 2012 Bioneers conference with Wendy Johnson, Mayumi Oda and Brock Dolman. Tune in to hear these agricultural and ecologicial leaders and thinkers on some of the greatest challenges facing farmers and gardeners today, and some of the solutions that they look towards to help meet those challenges.
for more information about the guest's on today's show:
Mayumi Oda, artist/permaculture farmer www.mayumioda.net
Wendy Johnson, buddhist teacher, author of Gardening at the Dragon's Gate www.gardeningatthedragonsgate.com
Brock Dolmman, director of Occidental Arts and Ecology Center's Water Institute www.oaecwater.org


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Buy for$11.92(9 items)
Written by DoomGuild on 24.10.2012 at 04:50
The CD has it's moments. Honestly their sound is a whole lot better while they do their heavier material. The softer stuff isn't for me and honesty Corey Taylor isn't really the man for it. Hey they get good feedback so more power to them.


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Use the UF VPN Service
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(Located under the barcode on your Gator-1 card.)
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Off-Campus access to library-licensed e-Journals, research databases and e-resources is limited to current UF students, staff, and faculty.
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LUMIX GF5X 12.1 Megapixel Compact System Camera [3X] 14-42mm Premium Power Zoom Lens Kit
- Class Leading Fast Auto Focus
- Automatically Recommends Creative Effects with Guides
- Widest Range of Interchangeable Lens Available
- Smartphone-like Touch Enabled Display
- Professional Looking Stills and HD Videos
[ * For Micro Four Thirds System Cameras as of April 5, 2012 ]
Portrays Finely Detailed, Lifelike Images
New 12.1-Megapixel Live MOS Sensor and Venus Engine True Picture Quality
The DMC-GF5 incorporates newly developed 12.1-megapixel Live MOS sensor which features high sensitivity signal processing. Both photodiode circuit and readout circuit are also optimized to minimize noise generation through processing to readout. Furthermore, newly added NR circuit completes Panasonic's excellent noise reduction system that thoroughly removes noise left at final processing stage
ISO 12800(Extended)
Optimization of on-chip filter realizes image recording with even higher sensitivity at max. ISO12800 (extended). Images to be shot in low-lit situations are stunningly clear with highly sharp resolution.
Greater Beauty,Higher Speed, and Less Power Consumption
Venus Engine
The image processor Venus Engine is also renovated for the DMC-GF5. With a combination of 3DNR (3D Noise Reduction) and MNR (Multi-process Noise Reduction), both bright area and dark area are faithfully reproduced with minimum noise in high sensitivity image recording*.
* For high sensitivity photo recording.
Adopting Various Methods to the Nanofabrication of the Cell
1:Advanced CNR (Chromatic Noise Reduction) at the Edges By preventing the color mixture which tended to occur around the edges, any chromatic noise, not only in the gradation part but also in the edge part, is described clearly. 2:Noise Suppression at the Edges The engine also provides selective noise reduction to the outline part to let it have more naturally-balanced curve without deterioration of the resolution in the detailed area such as human hairs. 3: Spot-type Noise Suppression Spot-type noise which can be often seen in the dark area of the image taken in low light situation or color bleeding on high luminance area generated by the chromatic aberration is effectively suppressed
Details are kept by optimum synthesizing of the data which is processed with resolution-priority for edge part and NR-priority for smooth part of an image*. The result is an image with stunning clarity if shot in low-lit situations. Furthermore, optimization of the parameter contributes to the increase of resolution.
* In a single shot at ISO3200 or higher. Not available with iA and iA Plus Mode.
Intelligent D-range Control
The Intelligent D-range Control offers even more natural looking by optimizing the exposure for each part of an image, preventing blocked shadows and blown highlights and helping ensure that gradation and details are reproduced beautifully including the blue color of the sky.
Intelligent Resolution TEchnology
With the Intelligent Resolution technology, 3 areas - outlines, detailed texture areas and soft gradation areas - are automatically detected. Apart from the uniform enhancement of sharpness, this technology precisely performs signal processing pixel by pixel in the most effective way according to the area. As a result, images are naturally clear and crisp in both photo and video recording.
More Accurate and Faster than Phase-difference AF
0.09 sec Light Speed AF
The DMC-GF5 features the approx. 0.09 seconds of ultra high-speed Light Speed AF* which is achieved by reducing the detection time for focusing by the synchronization of the lens and the sensor at 120 fps. Not only the accuracy but also the speed excels by far than the high-end digital SLRs with phase-difference AF with the advanced contrast AF system in the DMC-GF5.
* The time for focusing on the subject is measured with LUMIX G X VARIO PZ 14-42mm / F3.5-5.6 ASPH. / POWER O.I.S. (H-PS14042) (bundled lens in the DMC-GF5X) to move the lens position to "2m" from "infinity" position. The zoom position is in wide end. Panasonic measurement method.
For Maximum Freedom in Composing Images
Full-area Focusing with Touch AF
The DMC-GF5 incorporates full-area focusing which makes it possible to set focus on any point in the field of view. Frame composition is free and intuitive combining the touch-screen operation.
THe Contrast AF Advantage: Matches Almost Any Scene
A Variety of AF Modes Featuring Pinpoint AF
Contrast AF system* gives the DMC-GF5 a variety of AF modes. There's an option that's just right for any shooting situation. With the AF mode button, you can choose the focus mode you want smoothly.
* Lenses that are not compatible with the contrast AF function can be used with manual focusing.
Touch AF in video Recording
The touch AF in video recording lets you enjoy professional-like rack focusing. Just by pointing the subject, the focus is shifted to it and let it stand out to attract attention.
Flexible, Advance Focusing to Match Your Subject
AF/MF Setting Featuring AFF Mode
The AF / MF mode button lets you quickly change the focus mode; AFS, AFF, AFC to maintain a sharp focus on a moving subject, or manual focus.
AFF Mode
The newly added focus mode AFF (AF Flexible) locks on the focus when shutter button is half-pressed, however, if the subject moves, the focusing is reset to get the best results.
MF Assist
You can enlarge the part by just a touch to select 1x, 4x, 5x or 10x and smoothly move the part by dragging it on the screen. The 4x enlarged view is displayed on the framing screen making it possible to set fine focus while composing the whole picture at the same time.
Quick AF
The ordinary AF is activated when the shutter button is pressed half-way, while the Quick AF starts operating as soon as the camera is pointed toward a subject*.
* The Quick AF does not work together with the AF Tracking.
AF+MF Function
The AF+MF function provides more efficient, more precise focusing. After focusing with AF, simply turn the focus ring manually for even finer control.
A Versatile Consecutive Mode to Match Your Shooting Intent
High-Speed Consecutive Shooting
The DMC-GF5 lets you snap off unlimited consecutive shots at approx. 4 fps with full resolution, or 3 fps / 2 fps even when using the Full-time Live View. While Full-time Live View shooting, you can take shot after shot of the most decisive moments in sports and other action scenes, while precisely framing your shots in the LCD and optimizing the settings.
*1 Depending on the recording conditions, the number of frames in a burst may be reduced. (For example, when [i.Resolution] of the recording menu is set to [EXTENDED], the number of frames in a burst may be reduced)
*2 Pictures can be taken until the capacity of the card becomes full. However the burst speed will become slower halfway. The exact timing of this depends on the aspect ratio, the picture size, the setting for the quality and the type of card used.
Image Quality Is Easily Maintained by Proctecting the LIve MOS Sensor
Dust Reduction System
If dust or other foreign matter gets inside the camera when you're changing lenses, it could cling to the image sensor and show up as a spot in your photos. The Dust Reduction System in the DMC-GF5 helps eliminate this possibility by placing the Supersonic Wave Filter in front of the Live MOS sensor, between the low-pass filter and shutter. Vibrating vertically around 50,000 times per second, the filter repels dust and other particles effectively.
From Very Beginner to High Amateurs
Best Shooting Modes Suitable to Your Own Style
The LUMIX DMC-GF5 offers a variety of features that encourages user to enjoy expressive photography according to the user's stage of skill - from very beginners to high amateurs.
Greater Beauty and Deeper Knowledge
Scene Guide
For beginners of interchangeable lens system cameras, the new Scene Guide in DMC-GF5 offers 23 sample pictures shot by professional photographers*. You can choose the one closer to the scene they encounter and optimum parameters for shooting the scene will be automatically set. Furthermore, shooting procedure, technical advice and recommended interchangeable lens for the scene can be shown for users to learn photography.
* Video recording using the Scene Guide is not possible in some scenes.
Adds Artistic Touches with a Diverse Palette
Creative Control
The Creative Control* lets you enjoy giving your intention to make the image even more impressive. With the new GUI and menu tabs, switching filter effect is extremely easy and is possible to preview via the Live View. Effect parameter, defocusing area and exposure compensation are also adjustable.
* Soft Focus and Star Filter cannot be used for video recording.
A Diverse Palette for Creative Coloring
Creative Control in Video Recording
You can use the Creative Control for shooting videos. It renders highly unique expressions by matching the colors to your subject and surroundings. In Miniature Effect Mode, the video recorded is played back in 10x fast-forwarding making it more comical to watch*.
* Sound will not be recorded with Miniature Effect in Creative Control Mode and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long.)
Casual Snapshots Turn into Superb Photos
iA(INtelligent Auto) Plus
In the iA Mode*1, the camera does all the work, leaving you free to compose your shot and capture the moment. You just press, aim and shoot. Once you've selected the iA Mode, the detection and correction functions go to work to give you beautiful photos and videos with maximum ease. In addition, the iA Plus Mode enables you to adjust defocusing area, exposure compensation and white balance by just moving the slider with your finger.
iA Plus for More Creative Freedom
Useful, Convenient Shooting-Assist Functions
*1 Some functions in the iA Mode will not be available depending on the lens that is mounted. The applicable iA Mode functions vary with photos and videos. *2 When using the LUMIX G X VARIO PZ 14-42mm / F3.5-5.6 ASPH. / POWER O.I.S. (H-PS14042) (bundled lens in the DMC-GF5X) or LUMIX G X VARIO PZ 45-175mm / F4.0-5.6 ASPH. / POWER O.I.S. (H-PS45175). *3 When using a lens equipped with the MEGA O.I.S., turn on the O.I.S. switch before using. *4 Turn the Face Recognition item ON and register the person with full-face portrait on the shooting menu in advance. Recognition performance varies greatly depending on shooting conditions, i.e., according to factors such as angles, facial expression and lighting, so operation under all conditions cannot be guaranteed. Because the camera searches for faces that are similar to registered faces, there are cases where the faces are not correctly recognized when the registered image and the shooting image vary much. When facial characteristics are similar, particularly between parents and their children or brothers and sisters, the camera may not distinguish the faces. *5 The Digital Red-eye Correction must be turned ON in the menu prior to use. *6 The focal range varies depending on the lens. *7 In the iA Mode, the Night Portrait is not identified when the flash is turned off. *8 With some subject and shooting conditions, it is just not possible to judge the best shooting details. When this happens, it is recommended that you shoot with the Scene Mode that best suits your purpose.
Even Greater Control of Imkage Quality Settings
Photo Style
You can manually choose from 6 color types to get even more detailed image settings, or to match the shooting situation. In addition, the contrast, sharpness, saturation or noise reduction for each mode parameter can be customized in 5 steps and stored in memory. In Custom Mode, finely customized settings can be stored for easy recall and use.
A Smart, High_quality Design That Fits in Your Pocket
Small and Light-weight Body with Built-in Flash
The DMC-GF5 is designed in sophisticated profile of ultra-compact body while achieving higher image quality even in high sensitivity. In addition to the basic features desired for the DSLR cameras, the DMC-GF5 features a host of options that makes photography even more artistic yet easy - enjoyable enough for users stepped up from digital compact cameras.
Built-in Flash
In spite of its compact size, the DMC-GF5 comes equipped with a built-in flash, a light intensity that is equivalent to GN6.3 (ISO160 · m). The use of flash expands the photographic opportunity in shooting people at nighttime or indoors.
A Breathrough Mirrorless Structure
Micro Four Thirds System Standard
By adopting the Micro Four Thirds System standard, the DMC-GF5 features mirrorless structure that eliminates the mirror box and optical viewfinder unit. This carefully preserves the image quality while maintaining a compact profile, and provides you with even higher levels of performance in a digital interchangeable lens system camera.
Be as Creative as You Like
LUMIX G / LEICA DG Lenses
The main appeal of an interchangeable lens system camera is the ability to achieve a wider range of expression by changing the lens. The DMC-GF5 lets you use the versatile lineup of Micro Four Thirds System standard lenses, including the LUMIX G / LEICA DG lenses.
Kit Lenses
Other Lenses
*1 The firmware update is recommended for more comfortable HD video recording. http://panasonic.jp/support/global/cs/dsc/
*2 35mm camera equivalent.
*3 35mm camera equivalent. When setting the aspect ratio to 16:9 with the DMC-GF5.
Enhance Your Own Shooting Style
Sophisticated Design and
Enjoyable Operability
The design dispels impression for conventional big, heavy and colorless DSLRs. Although the round-form profile gives comfortable impression, its design is sophisticated and stylish. Aluminum ring surrounding metal mount surrounded refines the look even sharper. Finest tuning is applied in every part of the camera not just its look but also touch and even sense of feel.
Intutive Control and High Visibility
920K-dot Touch Display
With the 3.0-inch large 920K-dot high-precision touch display featuring a field of view of approx. 100%, the DMC-GF5 offers both ease and comfort in operation. The touch-control system immediately lets you to set focus to the subject by just touching it on the screen and you can even release the shutter.
A wide-viewing angle lets you frame your shot in a variety of ways for both shooting and viewing. The Intelligent LCD function also automatically adjusts the brightness according to shooting conditions.
For More Flexible Use
LUMIX G X Power Zoom Lenses
When equipped with a power zoom lens, electric zoom lever on the left side of the lens barrel makes it smoother to zoom, and you can concentrate on the shutter operation with the right hand.
Touch Zoom
Zoom operation can be controlled with touch control when the Power Zoom lens* of LUMIX G Micro System is attached. Speed of zooming can be adjusted in 2 steps.
Focal Distance Display
The focal distance can be checked on the LCD.
Step Zoom
The zoom range can be set to positions corresponding to predetermined distances.
Zoom Resume
The Zoom Resume function stores the zoom position (magnification) in memory.
Zoom Speed(L / M / H)
The Power Zoom speed can be selected - low, medium or high.
Zoom Ring
When set to [OFF], the operations controlled by the zoom ring are disabled to prevent accidental operation*.
* When equipped with the LUMIX G X VARIO PZ 45-175mm / F4.0-5.6 ASPH. / POWER O.I.S.
Full-Time Live View
The Full-time Live View lets you see what you're shooting with a field of view of approx. 100%.You can also confirm the depth of field and shutter speed effects by pressing the Function button, if you select the Preview mode.
Adjustable LCD
Brightness, saturation and colors of the LCD can all be adjusted. This is handy because it lets you adjust them in advance, based on your computer display or other playback device.
GUI with Selectable Colors and Photos
Thanks to the newly integrated graphic engine, GUI (Graphic User Interface) is now sophisticated in every detail and features animation for higher visibility. You can choose an image and set it as a wallpaper on the back of menu screen like mobile phones.
Extended, High-Resolution Videos in a small Body
1920 x 1080 Full HD Video
The DMC-GF5 is an advanced photographic tool for recording not only great photos but also beautiful full HD 1,920 x 1,080 videos in AVCHD (MPEG-4 / H.264) format*1. The AVCHD format features almost twice the recording time in HD quality than the conventional Motion and excels in the compatibility with AV devices like HDTVs or Blu-ray Disc™ players.
MP4 Format Recording
The DMC-GF5 can record videos in MP4 format. This format is suitable for editing videos on a computer or uploading those to websites. Resolution can be selected among 1,920 x 1,080 (20Mbps), 1,280 x 720 (10Mbps), and 640 x 480 (4Mbps), all at 30p (NTSC) .
High Qualtiy Sound
A stereo microphone, featuring Dolby® Digital Stereo Creator, on the upper body records dynamic, true-to-life stereo audio that brings out the power of your HD videos.
* vDolby and the double-D symbol are trademarks of Dolby Laboratories.
Mic Level Adjustment
The DMC-GF5 lets you adjust the audio input level in four steps.
Wind Cut
The Wind Cut function is available to block out most of the noise from background wind. This gives you higher quality sound when taking images on breezy days.
A Diverse Palette for Creative Coloring
Creative Contorl in Video Recording
You can use the Creative Control for shooting videos. It renders highly unique expressions by matching the colors to your subject and surroundings. In Miniature Effect Mode, the video recorded is played back in 10x fast-forwarding making it more comical to watch*.
* Sound will not be recorded with Miniature Effect in Creative Control Mode and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long.)
HD Lenses of LUMIX G Micro System
- LUMIX G VARIO 7-14mm / F4.0 ASPH.*
- LUMIX G X VARIO PZ 14-42mm / F3.5-5.6 ASPH. / POWER O.I.S.
- LUMIX G VARIO 14-42mm / F3.5-5.6 ASPH. / MEGA O.I.S.*
- LUMIX G VARIO 14-45mm / F3.5-5.6 ASPH. / MEGA O.I.S.*
- LUMIX G VARIO HD 14-140mm / F4.0-5.8 ASPH. / MEGA O.I.S.
- LUMIX G X VARIO PZ 45-175mm / F4.0-5.6 ASPH. / POWER O.I.S.
- LUMIX G VARIO 45-200mm / F4.0-5.6 / MEGA O.I.S.*
- LUMIX G VARIO 100-300mm / F4.0-5.6 / MEGA O.I.S.*
- LUMIX G FISHEYE 8mm / F3.5*
- LUMIX G 14mm / F2.5 ASPH.*
* The firmware update is recommended for more comfortable HD video recording.
Combines with the World's First Digital 3D INterchangeable Lens
3D Shooting Capability
The compact 3D-capable interchangeable lens, LUMIX G 12.5mm / F12, allows easier handling and instant 3D shooting with cameras without a special structure for 3D shooting. It produces 3D images without distortion or time lag between left and right images, even for moving objects. The 3D images, even close-up shots, taken with this lens are easy on the eyes when viewed on VIERA 3D TVs.
* For a digital interchangeable lens as of September 21, 2010.
Easily View Photo and Videos on an HDTV
VIERA Link
Photos or videos recorded in AVCHD on the SD/SDHC/SDXC Memory Cards are easy to view on a Panasonic VIERA TV. Simply insert the card into the SD/SDHC/SDXC Memory Card slot on VIERA TV or DIGA Blu-ray Disc™player to playback your content. Alternatively, you can use an optional HDMI mini cable to output the photos and videos you took from the DMC-GF5 directly to the TV for VIERA Link. Most of the control is possible using only the TV's remote control.
Especially, 3D images offer you a whole new exciting experience.
The Joy of Shooting Never Ends
Expandability with Optional Accessories
The DMC-GF5 offers a wide variety of options to choose from to match your shooting situations and style. These accessories let you further upgrade the system according to your shooting style and preference.
Zooming Even Beyond the Telephoto Setting
Extra Tele Conversion Function
The Extra Tele Conversion function*1 virtually extends the zoom range when recording image not in the full-size. So you can take telephoto shots even with lenses that don't normally allow zooming. You can take 2x zoom shots in still image recording*1 and 3.1x / 4.2x zoom shots in video recording*2.
*1 When a picture size of [S], 4:3 aspect ratio is selected. The magnification level differs depending on picture size and aspect ratio setting.
*2 Not available in AVCHD FSH mode and MP4 FHD mode.
*4 As digital magnification increases, resolution significantly decreases.
Featuring Swuare-shaped Photos and 16:9 HD Photos
Select from 4 Aspect Ratios
The DMC-GF5 lets you shoot in aspect ratios of 4:3, 3:2, 16:9, and 1:1 mode. The 1:1 mode gives you unique, square-shaped photos. Being able to match the aspect ratio to your subject and shooting intent gives you even greater expression.
Controlling the Tiniest Details
Detailing Setting Functions
Coustmizable Function Setting
The function the user changes its setting can be assigned to the 1 external button and 2 menus in the software tab for direct reach.
Custom Mode
A total of 3 custom setting patterns can be memorized to the camera.
Frequently used functions can be quickly retrieved and easily switched by using the Q.MENU button. You can also arrange the Q.MENU to your liking by simply dragging and dropping icons into position.
One Push AE
The One Push AE adjusts exposure with a single press of the Fn (Function) button when it is over/under exposured. It is especially useful in shoot in outdoor with open aperture or indoor with fast shutter speed
Shading Compensation
The shading function on the DMC-GF5 corrects vignetting to give you clear images with uniform brightness overall.
2-axis WB adjustment
The DMC-GF5's 2-axis adjustment feature gives you a finer white balance adjustment, even when adjusting the Color Temperature Setting or White Set function*. The white balance bracket function shoots 3 consecutive photos with slight changes to the white balance setting of each photo in both the horizontal (amber to blue) and vertical (green to magenta) axes.
* White balance adjustment is not possible in some modes.
Auto Bracket
The Auto Bracket function records several photos at varied exposure levels in a compensation range of ±EV 3/4 in 1/3 EV or 2/3 EV steps. The DMC-GF5 will record up to 5 images with a single press of the shutter button.
Movable Guide Lines / Movable Histogram
With the DMC-GF5, you can freely move the guide lines according to the subject's position. This is handy when you want to take extra care in framing, especially when using a tripod. You can also move the histogram to a position where it will not block the subject on the screen.
ISO Sensitivity Setting
ISO sensitivity step in 1/3 EV allows you to make fine adjustments and achieve the level of image quality you want. The maximum sensitivity setting ensures that you'll get the level of image quality you want by letting you set your own limit for ISO sensitivity. It is applied to the Intelligent ISO Control and ISO AUTO functions.
Flexible Archivbing and Editing for Both Photos and Videos
PHOTOfunSTUDION 8.2AE
The PHOTOfunSTUDIO 8.2 AE makes it possible to sort and organize photos not only of those newly taken but also of those stored in your computer with quick start-up and fast read-in of images. The Face Recognition function that recognizes the faces in the picture automatically sorts the photos by the registered faces without picking out each photo one by one when you only want pictures of a specific person. You can also enjoy slideshows with a variety of effects and use your iTunes music library as background music and burn it onto a DVD disc in MPEG2. It is easy to create an edited short video by just selecting the photos and video clips you like with Short Movie Story function. Photos and videos can be uploaded to Facebook or YouTube™ via the same interface.
* Facebook and the Facebook logo are registered trademarks or trademarks of Facebook, Inc
* YouTube is a trademark of Google Inc.
SILKYPIX Developer Studio 3.1 SE
The DMC-GF5 records original image data in RAW file format, which allows images to be developed according to your intention. A number of highly advanced functions can be applied to these RAW images by using the SILKYPIX® Developer Studio 3.1 SE software utility, with its unique combination of high resolution and extraordinary color separation performance.
Super LoiLoScope (Trial Version)
You can easily edit, convert and manage videos that you took in AVCHD format. And there are many effects to choose from. This helps to create the kind of videos you want and greatly adds to the fun after shooting.
Selectable Color Space
Color space settings, sRGB or Adobe RGB, for shot images are possible so that the images will be reproduced on computer screens or printed sheets correctly.
Compatible with UHS-I Standard SDHC / SDXC Memory Cards
The DMC-GF5 is compatible with UHS-I standard for the SDXC/SDHC Memory Card taking its advantage of high-speed data transmission.
View and Process Images Right in the Camera
Playback Function
With the DMC-GF5 featuring the 3.0-inch, 920K-dot LCD, images are bright and easy to see, even outdoors on a sunny day. Along with the ordinary playback screen, there is a variety of information screens. You can also mark images as favorites, and keep them protected not to be accidentally delete.
Video Divide
You can divide a single video into two parts using only the camera. This is handy for compiling memorable scenes, and deleting unwanted scenes to free up space on your memory card while you are traveling.
Cut Animation
You can copy a number of frames during playback of an HD video to produce high-quality photos thanks to the Intelligent Resolution technology.
Slideshow with Music
The DMC-GF5 can play a slideshow with music. Choose from 4 types of music: Natural, Slow, Swing and Urban. Then, select the transition effect to match your music. You can also use the optional RP-CDHM15/CDHM30 HDMI mini cable to connect the camera to an HDTV for breathtaking, large-screen viewing.
Category Playback
With the Category Playback Mode, you can choose to display only photos that contain specific subjects. Images are sorted into the categories; Face Recognition, Portrait, Scenery, Night Scenery, Events, Food and Travel date.
Title Edit / Text Stamp
The Title Edit function in playback mode lets you edit the titles of any photos you want. The Profile Setup and Face Recognition functions let you enter the date of birth and name of your subject in advance. You can also enter your destination and the date of travel in advance, in the Travel Date setting. The title, name, age based on the birth date, date of travel information, and date of shooting are displayed during playback, and can be printed on photos.*1
*1 When date, name and title are stamped on a photo, the photo is automatically resized to S-size.
*2 The title input screen varies depending on the function.
Extended Battery Life
The energy-saving Venus Engine and the genuine rechargeable lithium-ion battery work together to extend the shooting time of the DMC-GF5, making it possible to take approx. 320 shots*1, approx. 330 shots*2 or approx. 360 shots*3 on a single battery charge.
*1 With eco mode.
*2 According to the CIPA Standard with the LUMIX G VARIO 14-42mm / F3.5-5.6 ASPH. / MEGA O.I.S. (H-FS014042) (bundled lens in the DMC-GF5K and the DMC-GF5W).
*3 According to the CIPA Standard with the LUMIX G X VARIO PZ 14-42mm / F3.5-5.6 ASPH. / POWER O.I.S. (H-PS14042) (bundled lens in the DMC-GF5X).
*4 According to the CIPA Standard with the LUMIX G 14mm / F2.5 ASPH. (H-H014) (bundled lens in the DMC-GF5C and the DMC-GF5W).
* Batteries made by other companies which have been certified by Panasonic may be used with these units, but we offer no guarantee as to the quality, performance or safety of such batteries. * Exercise care when purchasing batteries. Many fake or imitation batteries have been found among those sold at unusually low prices and those which customers cannot check for themselves before purchasing. * Please confirm the latest information about batteries on the following website. http://panasonic.jp/support/global/cs/info/battery.html (This website is in English only.)
SpecificationsExpand All
- Type Digital interchangeable lens system camera
- Recording media SD memory card, SDHC memory card, SDXC memory card (Compatible with UHS-I standard SDHC/SDXC memory cards)
- Image sensor size 17.3 x 13.0 mm (in 4:3 aspect ratio)
- Lens Mount Micro Four Thirds mount
- Type Live MOS Sensor
- Total pixels 13.06 Megapixels
- Camera effective pixels 12.10 Megapixels
- Color filter Primary color filter
- Dust reduction system Supersonic wave filter
- Recording file format Still Image: JPEG(DCF, Exif 2.3), RAW, MPO (When attaching 3D lens in Micro Four Thirds standard) / Motion Image: AVCHD (Audio format: Dolby Digital 2 ch) / MP4 (Audio format AAC 2ch)
- Aspect ratio 4:3, 3:2, 16:9, 1:1
- Image quality RAW, RAW+Fine, RAW+Standard, Fine, Standard, MPO+Fine, MPO+Standard (with 3D lens in Micro Four Thirds System standard)
- Color Space sRGB, Adobe RGB
- File size(Pixels)
- Still Image [4:3] 4000x3000(L) / 2816x2112(M) / 2048x1536(S) / 1600x1200(When attaching 3D lens in Micro Four Third System standard) / [3:2] 4000x2672(L) / 2816x1880(M) / 2048x1360(S) / 1600x1064(When attaching 3D lens in Micro Four Third System standard) / [16:9] 4000x2248(L) / 2816x1584(M) / 1920x1080(S) / 1600x904(When attaching 3D lens in Micro Four Third System standard) / [1:1] 2992 x 2992 (L) / 2112 x 2112 (M) / 1504 x 1504 (S) / 1440x1440(When attaching 3D lens in Micro Four Third System standard)
- Motion Image (MP4*1 : NTSC) [Full HD]1920×1080(sensor output is 30p) / [HD]1280x720(sensor output is 30p) / [VGA] 640x480(sensor output is 30p)
- Motion Image (AVCHD*1 : NTSC) [Full HD] 1920×1080, 60i (sensor output is 30p) (FSH:17Mbps) / [HD] 1280 x 720, 60p (sensor output is 30p)(SH:17Mbps)
- Continuous recordable time (Motion images) AVCHD with picture quality set to [FSH]: Approx. 140 min with H-H014 / AVCHD with picture quality set to [FSH]: Approx. 120 min with H-FS014042 / AVCHD with picture quality set to [FSH]: Approx. 130 min with H-PS14042
- Actual recordable time (Motion images) AVCHD with picture quality set to [FSH]: Approx. 70 min with H-H014 / AVCHD with picture quality set to [FSH]: Approx. 60 min with H-FS014042 / AVCHD with picture quality set to [FSH]: Approx. 65 min with H-PS14042
- Type Contrast AF system
- Focus mode AFS (Single) / AFF (Flexible) / AFC (Continuous) / MF
- AF mode Face detection / AF Tracking / 23-area-focusing / 1-area-focusing/Pinpoint
- AF detective range EV 0 - 18 (ISO100 equivalent)
- AF assist lamp YES
- AF lock Set the Fn button in custom menu to AF lock
- Others Quick AF, Continuous AF (during motion image recording), AF+MF, Touch shutter, Touch MF Assist,
- Light metering system 144-zone multi-pattern sensing system
- Light metering mode Intelligent Multiple / Center Weighted / Spot
- Metering range EV 0 - 18 (F2.0 lens, ISO100 equivalent)
- Exposure mode Program AE, Aperture Priority AE, Shutter Priority AE, Manual,
- ISO sensitivity (Standard Output Sensitivity) Auto / Intelligent ISO / 160 / 200 / 400 / 800 / 1600 / 3200 / 6400 / 12800 (Extended) / (Changeable to 1/3 EV step)
- Exposure compensation 1/3EV Step ±3EV
- AE lock Set the Fn button in custom menu to AE lock
- AE bracket 3,5 frame, in 1/3 or 2/3 EV Step, ±4/3 EV
- White balance Auto / Daylight / Cloudy / Shade / Incandescent / Flash / White Set 1, 2 / Color temperature setting
- White balance adjustment Blue/amber bias, Magenta/green bias
- Color temperature setting 2500-10000K in 100K
- White balance bracket 3 exposures in blue/ amber axis or in magenta/ green axis
- Type Focal-plane shutter
- Shutter speed Still Images: 1/4000 ~ 60 / Motion image: 1/16000 ~ 1/30 (NTSC)
- Self timer 10sec, 3 images/ 2sec / 10sec
- Still image Clear Portrait / Silky Skin / Backlit Softness / Clear in Backlight / Relaxing Tone / Sweet Child's Face / Distinct Scenery / Bright Blue Sky / Romantic Sunset Glow / Vivid Sunset Glow / Glistening Water / Clear Nightscape / Cool Night Sky / / Warm Glowing Nightscape / Artistic Nightscape / Glittering Illuminations / Clear Night Portrait / Soft Image of a Flower / Appetizing Food / Cute Dessert / Freeze Animal Motion / Clear Sports Shot / Monochrome
- Video Clear Portrait / Silky Skin / Backlit Softness / Clear in Backlight / Relaxing Tone / Sweet Child's Face / Distinct Scenery / Bright Blue Sky / Romantic Sunset Glow / Vivid Sunset Glow / Clear Nightscape / Cool Night Sky / / Warm Glowing Nightscape / Artistic Nightscape / Clear Night Portrait / Appetizing Food / Cute Dessert / Freeze Animal Motion / Clear Sports Shot / Monochrome
- Burst speed H: 4.0 frames/sec(with AFS), M: 3.0 frames/sec (with Live View), L: 2.0 frames/sec (with Live View)
- Number of recordable images 4 images (when there are RAW files with the particular speed) / Unlimited consecutive shooting (when there are no RAW files) / (depending on memory card size, battery power, picture size, and compression)
- Type TTL Built-in-Flash, GN6.3 equivalent (ISO 160 ・m), Built-in Pop-up
- Flash Mode Auto, Auto/Red-eye Reduction, Forced On, Forced On/Red-eye Reduction, / Slow Sync., Slow Sync./Red-eye Reduction, Forced Off
- Synchronization speed Less than 1/160 second
- Flash synchronization 1st. Curtain Sync
- Type TFT LCD with Touch panel
- Monitor size 3.0inch / 3:2 Aspect / Wide-viewing angle
Pixels920K dots
- Filed of view Approx. 100%
- Monitor adjustment Brightness (7 levels), Contrast and Saturation (7 levels), Red tint (7 levels), Blue tint (7 levels)
- Digital zoom 2x, 4x
- Extra Tele Conversion Still image: Max.2x (Not effective with L size recording. Magnification ratio depends on the recording pixels and aspect ratio.) / Motion image: 3.1x (SH in AVCHD and HD in MP4), 4.2x (VGA in MP4)
- Other functions Guide Lines (3 patterns) / Real-time Histogram
- Level Gauge No
- Direction Detection Function Yes
- Fn1, Fn2, Fn3 ONE PUSH AE / AF/AE LOCK / PREVIEW / PHOTO STYLE / ASPECT RATIO / PICTURE SIZE / QUALITY / FOCUS MODE/ METERING MODE / FLASH / I.RESOLUTION / I.DYNAMIC / / EX. TELE CONV. / DIGITAL ZOOM / STABILIZER / SENSITIVITY / MOTION PIC. SET / HISTOGRAM / GUIDE LINE / STEP ZOOM / ZOOM SPEED /REC AREA
- Still image Expressive / Retro / High Key / Low Key / Sepia / Dynamic Monochrome / Impressive Art / High Dynamic / Cross Process / Toy Effect / Miniature Effect / Soft Focus / Star Filter / One Point Color
- Video Expressive / Retro / High Key / Low Key / Sepia / Dynamic Monochrome / Impressive Art / High Dynamic / Cross Process / Toy Effect / Miniature Effect / One Point Color
- Still image and Video Standard / Vivide / Natural / Monochrome / Scenery / Portrait / Custom
- Playback mode Normal playback, 30-thumbnail display, 12-thumbnail display, Calendar display, Zoomed playback (16x Max.), Slideshow (duration & effect is selectable), Playback Mode (Normal/Picture/Video/3D Play/Category/Favorite), / Title Edit, Text Stamp, Video Divide, Resize, Cropping, Rotate, Favorite, Print set, Protect, Face Recognition Edit
- Protection Single / Multi, Cancel
- Erase Single / Multi / All / Except Favorite
- Direct Print PictBridge compatible(Print size, Layout, Date setting are selectable )
- USB USB 2.0 High Speed
- HDMI miniHDMI TypeC / Video: Auto / 1080i / 480p / Audio: Stereo
- Audio video output Monaural Type, NTSC / *Check the website of the Panasonic sales company in your country or region for details on the products that are available in your market.
MicrophoneStereo, Wind-cut: Off / Auto / Flicker reduction / Microphone level adjustable: Lv1 / Lv2 / Lv3 / Lv4
- OSD language English, Spanish, Portuguese(English) / * Check the website of Panasonic sales company in your country / region or ask customer support for details of the OSD language available on the products sold in your country / region.
BatteryLi-ion Battery Pack (7.2V, 940mAh) (Included) / Battery Charger
- Battery life (CIPA standard) *2 Approx. 330 images with H-PS14042
Dimensions/ Weight
- Dimensions (W x H x D) 107.7 x 66.6 x 36.8 mm / 4.24 x 2.62 x 1.45 inch (excluding protrusions)
- Weight Approx. 267g / 9.42 oz (SD card, Battery, Body) / Approx. 225g / 7.94 oz (Body only) / Approx. 362g / 12.77 oz (SD card, Battery, H-PS14042 lens included)
- Operating temperature 0℃ to 40℃ (32°F to 104°F)
- Operating humidity 10% RH to 80% RH
SoftwarePHOTOfunSTUDIO 8.2 AE / SILKYPIX® Developer Studio 3.1SE / Super LoiLoScope (trial version) / USB Driver
- Standard accessories Body, LUMIX G X VARIO PZ 14-42mm / F3.5-5.6 ASPH. / POWER O.I.S. (H-PS14042), Lens Cap, Battery Charger, Battery Pack, USB Connection Cable, Shoulder Strap, CD-ROM / • Body cap is not included for the DMC-GF5X kit. / • Lens rear cap of H-PS14042 lens is not included for the DMC-GF5X kit.
- Lens Name LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH/POWER O.I.S
- Lens Construction 9 elements in 8 groups (4 aspherical lenses , 2 ED lens)
- Nano Surface Coating Yes
- Mount Micro Four Thirds mount
Optical Image StabilizerYES (POWER OIS)
Focal Lengthf=14-42mm (35mm camera equivalent 28-84mm)
- Aperture Type 7 diaphragm blades / Circular aperture diaphragm
- Aperture range F3.5(Wide) - F5.6(TELE)
- Minimum Aperture F22
- Closest Focusing Distance 0.2m / 0.66ft (14-20mm), 0.3m / 0.98ft (21-42mm)
- Maximum magnification Approx. 0.17x / 0.34x (35mm camera equivalent)
- Diagonal Angle of View 75°(Wide) to 29°(TELE)
- General
- Filter Size φ37mm / 1.5in
- Max. Diameter φ61mm / 2.4in
- Overall Length Approx. 26.8mm / 1.1in (When the lens is retracted.)
- Weight [g] Approx. 95g (excluding lens cap and lens rear cap)
- Weight [oz] Approx. 3.4oz (excluding lens cap and lens rear cap)
- Others Electric zoom lever, Manual focus lever
Further Specifications
- NOTE * Use a card with SD Speed Class with "Class4" or higher / *2 With eco mode
Replacement Accessories
USB Cable
In Stock$7.99
Batteries, Chargers + Adapters
- Hoods + Caps
In Stock$11.99
In Stock$14.99
- Lenses
LUMIX G X Vario Lens, 35-100mm, F2.8 ASPH., Professional Micro Four Thirds, POWER Optical I.S. - H-HS35100H-HS35100
In Stock$1,299.99 $899.99
LUMIX G Vario Lens, 14-140mm, F3.5-5.6 ASPH., Micro Four Thrids, POWER Optical I.S. - H-FS14140SH-FS14140S
In Stock$699.99
LUMIX G X Vario Lens, 12-35mm, F2.8 ASPH., Professional Micro Four Thirds, POWER Optical I.S. - H-HS12035H-HS12035
In Stock$999.99 $699.99
- Cables
HDMI Mini Cable
In Stock$16.99
Get Support
ReviewsDMC-GF5X is rated out of 5 by 11.Rated 5 out of 5 by Anonymous fromDate published: 2012-12-07Rated 4 out of 5 by Anonymous fromDate published: 2012-09-04Rated 3 out of 5 by Anonymous fromDate published: 2012-09-02Rated 5 out of 5 by Anonymous fromDate published: 2012-09-01Rated 3 out of 5 by Anonymous from Good Startup camera Great camera for a beginners or those looking for a point and shoot.Date published: 2012-09-01Rated 4 out of 5 by Anonymous fromDate published: 2012-09-01Rated 5 out of 5 by Anonymous fromDate published: 2012-08-31Rated 5 out of 5 by Anonymous fromDate published: 2012-08-31
SupportOwner's ManualsWarrantyFAQs
CONTACT INFORMATIONConsumer Product Support and Technical AssistanceOperating hours:Mon-Fri 9am-9pm ESTSat-Sun 10am-7pm EST
What support content is available for my product?
Click on a link below that interests you the most:
- Panasonic Community - Join our Community and participate in Discussions where you can learn more about our Products. You will also be able to get advice from other members and Product Experts, as well as documents, FAQ's, tutorials, and updates.
- Live Chat - Chat with a representative from 9am-9pm Monday-Friday and 10am-7pm Saturday/Sunday EST.
- Email Contact - For email inquiries, send them to email@example.com, you will receive a response within 24-48 hours.
- Parts/Accessories - Order parts and/or accessories from our supply chain, Encompass.
- Service Locator - Locate the closest Authorized repair center to you for TVs, Microwaves, Vacuums, or Massage Chairs.
- Service Request - If you need a product repaired and is NOT a TV, Microwave, Vacuum, or Massage Chair, you can use our Online Repair Request. There, you will be able to get a repair estimate, pay online, and track the repair status.
- Panasonic Community - Join our Community and participate in Discussions where you can learn more about our Products. You will also be able to get advice from other members and Product Experts, as well as documents, FAQ's, tutorials, and updates.
I am a professional photographer who is seriously considering switching to the Lumix mirrorless cameras. Does Panasonic have, or can you suggest, a web site that demonstrates how professional photographers are successfully using the Lumix professional cameras?In conjunction with our Panasonic.com web site, our Sales and Marketing team also runs LUMIXLOUNGE.COM This site features work from Panasonic's Luminary team of professional photographers who have migrated to the Lumx mirrorless cameras. The site also features schedules to live on-line and dealer events as well as convenient links to our latest firmware updates. Additional features to expand the site are already in progress.
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Click here to visit the Panasonic Community to search for specific FAQs or tutorials for your product or ask questions directly to Panasonic or other customers.
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text:
New affordable housing on the East Side was approved by the Planning Board on Tuesday, while a new liquor store at the Wegmans on Amherst Street was delayed.
Saving Grace Ministries plans a new two-story building on a vacant lot at 2017 Bailey Ave., near Doat Street, which will create eight affordable housing units.
The organization helps men transition from prison to the community, but this development will be available for rent to anyone who qualifies, said the Rev. Terry King, executive director.
The 6,000-square-foot building will be constructed on a vacant lot, and the design incorporated suggestions from the community, said developer David E. Pawlik.
King is involved with organizations that work with the homeless and said he saw a need for affordable housing in the neighborhood. Saving Grace Ministries owns several other properties around Bailey and Doat, including a former fire hall that serves as the organization's offices.
Also Tuesday, Wegmans' plan for a wine and liquor store at 601 Amherst St., on greenspace in front of its existing food store, was delayed for two weeks by the board following a 40-minute discussion, at the request of North Council Member Joseph Golombek.
Board members expressed a willingness to approve the project, a 15,000-square-foot retail space that Wegmans said it intends to lease to a wine or liquor store operator, but deferred to Golombek.
Through Council staff, Golombek told the board he would like Wegmans to meet again with representatives of the Black Rock Riverside Good Neighbor Planning Alliance.
Two of Wegmans' neighbors said the traffic around the site makes getting in and out of residential driveways difficult, and also that the parking lot entrance closer to Elmwood Avenue, which lacks a traffic signal, is dangerous for pedestrians.
The neighborhood would like to see a more urban design, with two or three stories, and allow for a mixed use, said Mark Kubiniec, president of the Grant-Amherst Business Association.
Wegmans has changed the design to make it appear that it houses several stores and is two stories, though the company's plan is to rent it out to a single tenant, and the 29-foot-high building will actually be one floor, said Dan Aken, Wegmans manager of site development.
"I don't know if we'll ever get there, to satisfy everybody," Aken said. "We're a little stuck."
Wegmans has made some other changes, such as reducing the parking lot from 30 to 18 spaces, at the request of the neighborhood, but has kept some elements the same.
The front door to the building will be on the east side of the building facing the parking lot, not on Amherst Street as Kubiniec and others have suggested.
"It doesn't activate the street-front," said Amherst Street resident Chris Ortloff.
In other Planning Board action Tuesday:
• Plans for a gas station and convenience store at 2516 Main St., near Fairfield Street, were approved with conditions.
• Changes that will make Bishop Timon-St. Jude High School, 601 McKinley Parkway, accessible to people with disabilities and an addition to the gym and auditorium were approved.
• A 284-square-foot addition to the kitchen at Tempo restaurant, 581 Delaware Ave., was approved. The addition will double the kitchen workspace at the rear of the building. Landscaping enhancements along an existing fence also are planned.
• Don Tequila, a Mexican restaurant planned for 73 Allen St., the site of the former K. Gallagher's, was approved.
• The board recommended to the Common Council that zoning be changed to accommodate a hotel and conference space at 400 Forest Ave., for the Richardson Center Corp. The Council will hold a hearing on the zoning change on Tuesday.
• Two patios at Globe Market, at 1416 Hertel Ave. at the corner of North Park Avenue, were approved.
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4 Steps to an Ideal HVAC Winterization Service Marketing Campaign
Originally published: 09.01.13 by Joy Gendusa
Promoting your business during Fall months can generate wintetime sales and revenue
During the fall months, HVAC businesses have a huge opportunity to build their brands, gain more clients and bring in more revenue. The approach of winter creates a need for HVAC services, and all you have to do is create the right marketing campaign to turn those needs into leads, which you can then turn into revenue.
There are four basic steps for creating the optimal HVAC Winterization Marketing Campaign. It all begins with direct mail using specific targeting strategies. You then utilize the latest marketing technology to build off of the leads your direct mail campaigns generate and turn them into new customers. Follow this four-step plan and you're sure to enjoy a busy — and profitable — winter season.
Step 1: Direct Mail
First and foremost, direct mail should be your go-to lead-generating tool. It's an effective, time-tested resource for building brand awareness and showing prospects that you can meet their HVAC needs. Direct mail is effective because it operates on the golden principles of marketing that have been around – and getting results – for years. Those principles are: 1) stressing the benefits of your services; 2) creating
For a specific service like winterization, you'll need to really know what you're doing to get your postcards into the hands of the right prospects. Here are three strategies I've had success with in the past with my HVAC clients:
- The 10-Year Rule — As you know, HVAC units usually have to be replaced approximately every 10 years. Using this information, you can target prospects who have owned their homes for more than 10 years. These prospects will likely be ready for a unit change and your postcards will give them a reason to choose your company to replace it.
- Special Offers — Special offers are always a great way to get prospects' attention. Try mailing to a list like the one above, but use a special offer tied to the upcoming season. This can be a discount on a furnace precision tune-up before the winter cold comes (or an AC precision tuneup before the summer heat comes). Make sure to use seasonal headlines to grab readers' attention right away and make your postcard relevant to them.
Other special offer ideas include:
• $10-$25 off winter precision tune-up
• Full inspection and winter tune-up/cleaning for $89
• $50 off any service visit
• $200 off heating and cooling efficiency upgrade
• $25-$50 off any repair
• 20 percent off repairs
• Free HVAC energy/efficiency audit
- Reactivate Past Customers — Another great strategy for HVAC businesses is targeting past customers. For this strategy, your probably needs to be at least 8-10 years old. It's a very effective tactic. You simply mail reminder cards to customers whose units you replaced, or installed, over eight years ago to warn them that their unit may be in need of replacement. These people have already chosen your company once and, hopefully, had a great experience. That means they are much easier to reactivate as customers.
Once your postcards are sent out, you can use a great tool called Remarketing to get automatic follow-up with those prospects. (See more on Remarketing below.)
Step 2: Mail Tracking
The thing about business growth is it does you no good if you aren't prepared to handle it. A great tool like mail tracking can help you prepare your operation for the influx of new customers and reactivations your postcards will yield. If you don't know when your postcards are arriving, you won't know when to schedule
more technicians or an extra employee to help field calls. You don't want to bring in extra help blindly because it isn't cost-effective to increase labor expenses if your postcards aren't even in mailboxes yet. Mail tracking allows you to prepare to handle the results your marketing campaign generates.
Mail tracking can be implemented by adding a barcode to all mail pieces. The USPS scans the barcodes as they go through the mailing process and indicates where they are.
Step 3: Remarketing
Remarketing is an incredible tool that makes your direct mail even more powerful. When your prospects receive your postcard, about 90 percent of them will go to your website before they call you. If they visit your website but don't decide to call you, you would ordinarily lose that lead forever. With Remarketing, you can continue the marketing conversation, even if they don't decide to call right away.
Remarketing automatically follows up with online leads and is simple to set up. All you have to do is incorporate a tiny bit of code into your website. If you don't know anything about computers, this is something a programmer can handle in a couple of minutes. Once in place, this code tracks the behavior of every website visitor you get. If the visitor doesn't fill out one of your contact forms, or make an appointment, Remarketing will show them targeted ads to draw them back to your site. These ads will appear on any of the millions of sites within the Google Display Network once the prospect leaves your site. The ads continue to appear to prospects until they return to your site and take the action you want them to, such as filling out a contact form or making an appointment.
Step 4: Call Tracking and Analytics
This last step helps you continually improve your marketing results. Using call-tracking technology, you can measure the response of each postcard campaign to see how it performed and to compare campaigns. You can then decide if you want to make any adjustments to potentially increase your responses. By testing different tactics, you can optimize the results of your direct mail campaigns.
Call tracking works by using a unique phone number on each new campaign. This number routes calls to your office, but also tracks how many are coming in for that phone number (in other words, for that campaign). This means you can experiment with new designs or message strategies and see exactly how your prospects respond to various campaigns. The power to improve your marketing results is in your hands because you can see what works and what doesn't. This tool also records your phone responses so you can listen to them and evaluate your reception and sales strategies.
Mail Tracking, Remarketing and Call Tracking are all services marketing companies provide. Costs can be monthly or per mailed piece or a combination of both. Monthly call tracking pricing usually starts at about $49 per month. Mail tracking and remarketing costs are generally about 3 to 10 cents per piece mailed. Costs vary by company and by which services are included.
Articles by Joy Gendusa
Market Your Way to Business Success
View article.
Marketing Shouldn't Be An Either/Or Approach
View article.
4 Steps to an Ideal HVAC Winterization Service Marketing Campaign
Promoting your business during Fall months can generate wintetime sales and revenue
View article.
3 Reasons Why Your Direct-Mail Results Stink
Postcard marketing will work for you if you do it correctly. Include these 10 elements to prepare a solid direct mailing piece.
View article.


text:
Brian Urlacher turned to see Russell Wilson scrambling left to find an open receiver.
Like so many times in his career – thousands, maybe? – Urlacher dug his cleats into the Soldier Field sod and sprinted toward the opposing quarterback. But Wilson managed to get rid of the ball before Urlacher arrived, completing a 12-yard pass along the sideline to Seattle Seahawks teammate Doug Baldwin.
Like almost never in his career – a few times, maybe? – Urlacher limped off of the field in pain and swore to himself as he yanked off his helmet. He had injured his right hamstring on the play, and he watched from the sidelines one play later as Wilson found Sidney Rice for a game-winning touchdown in overtime.
Now, Rice's touchdown seems like the least of the Bears' concerns.
Urlacher could miss the rest of the regular season after he reportedly suffered a Grade 2 strain of his hamstring Sunday against Seattle. He is expected to miss at least three games because of the injury, and his status is uncertain for the Bears' regular season finale Dec. 30 against the Detroit Lions.
After that comes the playoffs. Before that comes more questions.
Will the Bears make the postseason despite a recent skid?
Will Urlacher be able to recover without any setbacks?
Is it possible that the 34-year-old linebacker has played his final game for the Bears?
WHAT'S NEXT: SHORT TERM Although Urlacher is not the dominant defender that he once was, he remains an integral part of Lovie Smith's "Tampa 2" scheme.
The 6-foot-4, 258-pound veteran leads the Bears with 88 tackles to go along with seven "stuffs," seven pass break-ups, three forced fumbles, two fumble recoveries and an interception return for a touchdown. His ability to drop into pass coverage in the deep middle of the field allows Lance Briggs and others to make plays.
While Urlacher is sidelined, look for Nick Roach to slide to middle linebacker and Geno Hayes to inherit Roach's typical role at strong-side linebacker. The Bears also tried to bolster their depth at linebacker Tuesday by signing Dom DeCicco, who appeared in 16 games with the team last season as a special-teams contributor.
However, it's impossible to argue that the Bears are worse off without Urlacher. He missed seven games because of a hamstring injury in 2004 and 15 games because of a wrist injury in 2009, and the Bears combined to go 7-15 without him on the field.
WHAT'S NEXT: LONG TERM Urlacher's contract expires at the end of the season, which means that he could test the free-agent market for the first time in his esteemed career.
He spoke about the issue in May during an appearance on WMVP-AM 1000.
"I think [Bears CEO and president] Ted Phillips said when they had the owners' meeting, they're going to wait until the season is over, see what happens, how I play," Urlacher said. "It's kind of exciting. I've never been a free agent. So, if I can get to free agency, we'll see what happens. …
"I no doubt want to finish my career here. There's no doubt about that. But you bring in free agency and all that, you just never know what's going to happen."
The answer will be up to both parties.
In May, Urlacher will turn 35 years old, which is well beyond the age when most NFL players experience a steep drop in production. If he seeks a two- or three-year deal, the Bears will have to decide how much he might contribute at ages 36 and 37.
Meanwhile, Urlacher must determine his top priorities before he signs what likely will be his final NFL contract. He has earned tens of millions of dollars and deserves to be a first-ballot selection to the Pro Football Hall of Fame in Canton, Ohio, but he is 0-for-12 (and counting) in his annual quest for a Super Bowl ring. Will he want top dollar or the best shot at a championship? Can the Bears offer both?
For now, two things are certain.
The face of the franchise has a bad hamstring. And the quickest path to recovery involves rest, treatment, and a trip to the playoffs.


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UW Chemistry Professor Seeks Alzheimer's Disease Diagnosis Tool
The Institute of Translational Health Sciences (ITHS) has awarded a $10,000 grant to a University of Wyoming researcher who seeks to develop a diagnosis for Alzheimer's disease.
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The Dutta research group focuses on the design of novel micro- and nanofluidic instrumentation that can enhance current capabilities to perform chemical and biochemical assays.
Debashis Dutta


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"Odd Man Out": FutureAngels.com Review
"What you say here, what you see here, what you hear here, let it stay here when you leave here."
— Vince Lombardi
The third rail of professional baseball is what happens within the sanctity of the clubhouse. Talking about the private affairs of your teammates off the field is like talking about what happens in the bedroom with your partner. You just don't do it.
Jim Bouton famously broke that rule in 1970 with Ball Four, the first of many "tell-all" books in the baseball world. The book documented his early career with the New York Yankees, but was largely about his 1969 season with the Seattle Pilots. It's noteworthy for having exposed what truly happens within the clubhouse.
For his efforts, Bouton became a baseball pariah, shunned by many of his former teammates. He was banned from the Yankees' Old Timer's Day until 1998.
Bouton made a nice life for himself with the book, providing a steady income, an occasional pundit appearance, and lasting notoreity in the history of a game that otherwise would have forgotten him once he retired.
A nice living won't be an issue for Matt McCarthy, who is currently an intern at Columbia-Presbyterian Medical Center in New York City. A Yale graduate, it's clear his future is secure without having to worry about whether his former baseball friends will shun him.
Matt McCarthy
So the question is, why did McCarthy feel motivated to write a "tell-all" book about his one season with the 2002 Provo Angels?
Matt's book, Odd Man Out: A Year on the Mound with a Minor League Misfit, will be published by Viking (Penguin Group) on February 19. The book has already been reviewed by the Orange County Register, and will be featured in the February 23rd Sports Illustrated issue.
McCarthy doesn't answer the motivation question in the book, nor does he conclude by explaining why he thinks his career flamed out after one season. Was it injury? An absence of talent? A failure to train him properly?
The book, apparently, is a fleshing out of a personal journal he kept while employed by the Angels. According to the promotional material:
"Odd Man Out" is a gripping tale of Matt McCarthy's thrilling ride, from playing in college with an abysmal Yale baseball team, to getting the unlikely call that he had been drafted to play professionally. Through the course of one year in the minor leagues, Matt saw it all, from rampant use of steroids to bigotry in the locker room (white players and Latino players wouldn't even attempt to speak to each other). Most baseball stories involve a highly sought after phenom who gets paid a record-breaking sum at the age of 18 to be a starter for a major league team. Matt's story goes to the heart of the game, and shows that most of the players who get drafted struggle to make it through the minor leagues for the shot at making "The Big Show." Matt never got that shot, but many of his teammates have gone on to make a major impact in the sport.
The steroids and bigotry claims turned out to be more hype than reality, which is what I suspected.
McCarthy recounts a story told him by catcher Alex Dvorsky. Alex was 23 at the time, which is really old for the Rookie-A Pioneer League. He was one of the team's top hitters, finishing the year with a .321 average, a .453 on-base percentage and .500 slugging percentage. According to Matt, Dvorsky quoted manager Tom Kotchman as telling him, "You're doin' a good job and all, but we don't need a catcher who hits singles. We need a catcher who drives in runs and hits the ball out of the park."
Alex Dvorsky
Matt claims that teammate Heath Luther, a pitcher, told them this meant Dvorsky needed to use steroids. That's quite a leap to "rampant" steroid use.
McCarthy was friends with Brian Barnett, the team's third-string catcher. Matt never gives Barnett's last name, just referring to him as "Brian" or by his nickname "Sunshine." He writes that "Sunshine" told him, "I know of five white guys and one Dominican" on the team who are using steroids. Yet he also writes throughout the book that Barnett often exaggerates, so it's hard to believe anything he says.
Again, hardly "rampant."
As for the bigotry charge, it seems that a couple teammates from the Deep South had some predictably prejudicial attitudes towards the Latin players. And naturally, when there's a language barrier in the clubhouse, the people who speak the same language tend to talk to each other, simply because it's easier. But that's not bigotry, which is defined by Dictionary.com as "stubborn and complete intolerance of any creed, belief, or opinion that differs from one's own." I really didn't see much of that in the book, more like two radically different cultures clashing in the claustrophobic environment of the clubhouse. Other than one clubhouse fight between a white player and a Latin player, both sides pretty much seemed to tolerate each other's presence.
The book will be controversial not because of the hype, but because it exposes the dismal and sometimes crude life style of a minor league ballplayer. In particular, it alleges embarrassing antics by future major leaguers, including Joe Saunders, Erick Aybar, Alberto Callaspo, Chris Bootcheck, and Bobby Jenks. I wouldn't want to be Aybar when he takes the field in Anaheim this April.
Erick Aybar
As with Ball Four, the clubhouse humor is not what anyone who was there would want published for the world to read. I suspect Kotchman, who still manages the franchise (renamed the Orem Owlz), will feel betrayed by what's in the book. How Kotch runs his operation is no secret to those hundreds of ballplayers who've come through Happy Valley since 2001, and to those of us trusted to get a glimpse of it now and then. But the public who see Kotch and the players only on the field may be quite offended by some of the passages.
Professional baseball is really all about entertainment. Customers pay to watch a live performance. Only it's not theatre, it's not a play, it's a sport.
How much is the public entitled to know beyond what's on the field? It's the same question as how much is the public entitled to know about movie stars, politicians, and other public figures and celebrities. My personal opinion is that they're not entitled to anything beyond the entertainment they paid to see, but as we all know there's a huge industry out there that profits from exposés and gossip.
Does the public have any more right to know what Tom Kotchman does in the clubhouse to motivate his players than they do to know what Steven Spielberg might do to motivate his performers? How much do we have a right to know?
The book is as much about Kotchman as it is about McCarthy. I've written a lot over the years about Kotch's success with developing young players. It's no secret I admire the man for his success, but also his dedication to his family.
Tom Kotchman
That said, since I don't believe the public has a right to what goes on in private, I won't comment on the accuracy of what's in the book about Kotchman. That's up to Kotch, if and when he chooses to address the book's contents. I suspect that time will come when he reports to Orem in mid-June, although once the February 23 SI issue hits the stands, he's likely to be approached by plenty of media types for comment.
How will Angels management react?
I doubt anyone will get fired or punished. But I suspect an organization that already tightly guards the sanctity of its clubhouse will restrict access even more.
McCarthy's book isn't the only tell-all about to hit the shelves. Joe Torre has a book about his years with the New York Yankees. According to MLB.com, the Yankees may include a "disparagement clause" in future player and manager contracts to prevent similar leaks in the future.
It's questionable whether the Yankees could impose a contract clause on their players without the approval of the players' union, but they could certainly impose it on their manager, coaches, clubhouse attendants, and front office staff.
And they could probably do it to their minor league players, who don't belong to the union and play for every little.
That's where I expect this to go. The Angels, and other organizations, will develop legal documents which they will require their minor leaguers to sign that are similar to a non-disclosure agreement.
There's a certain irony to a player publishing this tell-all book. A couple years ago I had a conversation with a certain Angels staffer about his concern that the players and coaches trusted me too much, that I might see or hear something I shouldn't. After pointing out that I've never violated that trust, I noted that technology is evolving to where we really never have privacy any more. We now have cell phones with built-in still cameras and camcorders. What's to keep a fan from leaning over a rail, snapping an embarrassing photo of a player in the runway, and then posting it all over the Internet? In fact, there's a photo making the rounds right now on fan sites of a certain Angels prospect with a hookah pipe in his mouth, apparently at a party. And several players have started their own blogs.
On page 201 of Odd Man Out, McCarthy writes that pitcher Jaime Steward wrote a complaint diatribe on FutureAngels.com. Someone printed it out and taped it to each locker in the clubhouse. Personally, I have no recollection of the episode, but then I'm middle-aged and increasingly forgetful. I can't find it in my archives.
Jaime Steward
In any case, the running theme here isn't who's trusted with access, it's the failure of the player to properly conduct himself. That's where the blame lies.
And that's really the soul of this book.
McCarthy spends much of his time in the company of teammates who would never amount to anything. They spend their free time drinking heavily, chasing girls, or drinking heavily while chasing girls.
Is it any wonder why they had no career?
Sure, talent has a lot to do with it. Bobby Jenks managed to survive his demons and find a big-league career as a closer with the White Sox.
When you don't have talent, then you have to work hard if you really want that big-league career.
And as smart as McCarthy is, apparently he never figured that out.
He hangs out with the peripheral players, lets himself be talked into binge drinking, tries chewing tobacco after giving into peer pressure, and seems to do everything except take his career seriously.
Yet he and his buddies wonder why it is they don't play regularly. They grouse that they're not given their shot. It couldn't possibly be their fault, could it?
As a general rule, if a player gets drafted (or signed as an undrafted free agent), he usually has at least one projectable tool. For McCarthy, he was a left-hander who managed to throw a 90 MPH fastball during a tryout. He also had a slider and changeup.
When he pitched, his mechanics were terribly inconsistent. He writes that he was so nervous on game day, he frequently had to sit on the toilet.
Legendary pitching coach Howie Gershberg, who at the time was suffering from the cancer that would take his life the next year, has a cameo in the book. He visits Provo and takes McCarthy to the bullpen. Howie quickly spots flaws in Matt's mechanics, and tells him what to do to correct them. Yet apparently Matt never does.
The next spring, Casey Kotchman and Howie Kendrick quickly spot flaws in McCarthy's pickoff moves. Matt tips when he's going to home, or when he's going to first. Again, no indication he ever fixed the flaws.
The bottom line is that McCarthy was his own worst enemy, and the same goes for his buddies.
Were the Angels complicit in their failure?
Yes and no. It could be argued that coaches might have failed to detect a flaw in time, or might have suggested a change in mechanics that injured a player.
For the most part, though, my personal observation is that they get it right. Tom Kotchman's track record speaks for itself. Over two decades, he's taken teams to the post-season almost every year, some with a lot of talent, some with very little.
McCarthy wrote that none of the players in the clubhouse cared about winning. He claimed they only cared about themselves, and secretly rooted for each other to fail, viewing their teammates as rivals for the next rung on the promotional ladder.
This is one of the problems I have with the book. McCarthy frequently makes gross generalizations that he couldn't possibly prove. Did he survey each and every teammate? Or was that his opinion? Frankly, I think it was the attitude of the people he hung out with.
Sure, there may be individual instances of players who root against teammates, but my personal observation over eleven years of covering Angels minor league baseball is that it's the exception, not the rule.
Matt's perspective may also have suffered from the fact that he never played in the upper minors. That kind of attitude isn't tolerated in Triple-A, one step away from the majors. The lower minors serve as a weeding-out process. If you have a lot of talent, the Angels will probably be more patient, but if you're not a Bobby Jenks or Jose Arredondo you're on very thin ice. Nobody owes you a career, and if you can't prove you deserve one, odds are you'll be out of the game pretty quick.
Had Matt concluded with a warning to future minor leaguers not to screw up like he did, the book would have concluded with a clearer focus. Instead, we're left to conclude that six years later he's moved on to his medical career and now wants to tell the world about what happens behind closed doors.
Register sportswriter Sam Miller interviewed McCarthy for his article. He quotes Matt as saying:
"I wanted to write an unvarnished book of what it's like to go through this really intense experience," he says. "There are some people who just don't like being written about, no matter what the subject…. I just tried to write a book for people who wonder."
Apparently McCarthy didn't contact any of his former teammates to give them a head's up about the book. Miller wrote that Heath Luther knew nothing about the accusations until the reporter contacted him. Heath said he's 30 now, married with two children, his life on an entirely different career path. What happened six years ago has little relevance to who he is now. The same is probably true of Brian Barnett, Alex Dvorsky, Brett Cimorelli and others quoted at length. Their names will be on display for all the world to see in a few weeks, and an upheaval come into their lives due to immature behavior by immature people. They're no longer immature (hopefully), so why hold them up for public derision not just in a book, but in a national sports publication?
I also worry about what this will do to the Orem Owlz operation. McCarthy quotes his teammates as having a lot of nasty (and, frankly, ignorant) things to say about the local Mormon population. Matt was lucky enough to be taken in by a host family who happened to be Mormon, and he figured out pretty quickly that his preconceptions were groundless. But I can imagine that Orem's host parent program is going to have a lot of problems this year finding volunteers after the comments in the book circulate through the community.
McCarthy apparently hasn't kept in contact with any of his teammates, so the pain caused by this book won't affect him personally — unless someone files a lawsuit, which Luther suggests might happen. But as he embarks on his medical career, I have to wonder if Matt has considered what this book might do to the trust his patients will have in him. Doctor-patient confidentiality is as sacred as the confidentiality of the clubhouse. If McCarthy couldn't be trusted to keep to himself the X-rated antics of his teammates, how will his patients know he can be trusted with embarrassing information?
Matt was right when he described his book as "unvarnished." I can't vouch for specific incidents, because I wasn't there, but for the most part he's got the look and feel of what life is like in the lower minors. If that interests you, then read the book. But that could have been accomplished without revealing information that will embarrass people who invested a lot of time in trying to help his career. Maybe that would have made the book a less interesting read. Maybe SI wouldn't run excerpts. Maybe it wouldn't sell at all.
But it wouldn't have broken the Golden Rule, which isn't much different from the Hippocratic Oath. Both boil down to one essential concept — do no harm. And this book will do a lot of harm.
8 Comments
I agree with most of your take regarding a ballplayer taking responsibility for his career. Granted, I have not read McCarthy's book either. But it is my understanding that only one out of every forty minor leaguers ever spend any significant time in the major leagues. The clubs know this. It's also my opinion that most of the guys down in Rookie ball and Low-A ball are there to provide some semblance of competition for the higher round bonus babies. Let's face it. If aclub paid $3-4 million in bonuses to their top 10-12 draft picks, they're going to make sure that their coaches spend the most time with those guys so that they can get a return on their investment. That's why so many guys drafted in the back of of the MLB draft with any college eligibility left forgoe turning pro in hopes of getting drafted higher in the future. The guys who have finished their college careers are basically being offered a chance to play professionally for a year or two at best unless they absolutely shock the world. Most of them are clinging to their dreams of playing in the bigs but that dream quickly becomes dashed quickly for most. Guys like McCarthy actually have to work harder and longer to catch the eye of management. If one of the "elite" players gets injured then the guy that's working hard might get a shot to play, but in general I do believe that teams cater to their top "elite" prospects and fill out their rosters with guys who are serviceable enough to get by. Just my $0.02 worth.
I have read the abridged article in Sports Illustrated. It is well written and in my opinion it is a must read for every young man who dreams of one day playing in the big leagues. The message I received from it was the need for families to have a balance between athletics and scholastics in their kids' life. Even if a player is drafted, the odds of making it to the show are against you. I can see this book as an eye opener for parents as well. As far as McCarthy's downfall? I was left with the impression that he realized that his arm wasn't strong enough to play the grueling schedules that pros do. He started out with a 90+ mph fast ball and wound up losing velocity. Perhaps he realized that baseball had already served its purpose in his life. It was his ticket to Yale and his academic achievements there were his ticket to Harvard Medical school. So the game of baseball did give back to him in a huge way. I don't see his book in any way as disrespectful to the game or breaking some code.
I went looking for the issue today but couldn't find it, will keep looking … As I wrote in my original review, McCarthy has the look and feel of what life is like in the minor leagues, but a lot of it will embarrass people who've long ago moved on in their lives, and published comments elsewhere suggest some of it is simply untrue.
I also found this blog review by a Bobby Jenks fan:
So let me get this straight. I used steroids because I cared about my career too much, and then I didn't care about my career at all by bing drinking and chasing "tail". I must have had the steriods that kept my weight down, my head small, and my testicles normal size. I should have clued my good buddy Barry Bonds in on what I was using. It apparently was so good, that it was able to fool all of the drug tests that we took. I believe my card listed me at 5'11, 6'0″ and 180 lb. Reality was 5'10" 160 lb soaking wet. The optimum height and weight of a steroid user. By the way, does anyone notice the veins popping from the arms of Mr. McCarthy? Just an observation. Now, I have not read the book yet, and don't know if I will, but I have been contacted about some of the things in the book. I can tell you that everything that has been relayed to me is 99.9% not true. The .1% that is true is the fact that most of the American players don't speak spanish, and most of the Hispanics don't speak english. There are communication barriers, it is called a different language. There are also accusations in the book about guys having sex with sixteen year olds. I don't care about the other things he brings up, though not true, I am mature enough not to waste my time. Having a child of my own (just one by the way, the apparently clueless reporter in the Orange County Register said I had two), that is something that I do not take lightly. For one, it is a fellony. Two, its disgusting. Three, if a parent found out about it, there is a good chance that it may never make it to court. I don't know what I would do as a parent, but I couldn't fault a parent for doing something drastic. If it happened to your child, what would you do? Those allegations aren't event good fiction. I wish only the best for the people I played with, and hope they are happy in life. Apparently, there is a least one person that has not found his happiness yet, and for him, I feel sorry. It is a pathetic thing to still be hung up on a life that ended for most of us years ago. Maybe one day you can start thinking about the future and not a self-dillusional past. Thank you for letting me speak
Heath Luther firstname.lastname@example.com
The comment directly above suggests Heath Luther was misquoted in an OC Register article. While Heath may have misspoken, he wasn't misquoted. This is cut and pasted directly from his email to me, the author of the OCR story:
"I am not going to waste my time with this because I am 30 have 2 children and a wife, don't have time for drama."
-Sam Miller, OCR-
I just finished the book, and it's a great read.
For the haters, please don't say McCarthy had no business writing this book unless you're also prepared to claim that it was wrong for Michael Lewis to write Liar's Poker or for Walter Cunningham to write The All-American Boys. Otherwise, you're basically saying that a minor league baseball team needs special protections that Wall Street and the space program do not.
After reading this review I come to the conclusion that Mr Smith really did not get it at all. It is a numbers game and the organizations know that only a small number of all the players they gather in their minor league system will ever make it. On some level almost all the players except the most highly signed know that and they do their best to push it to the back of their minds. I found the book insightful and interesting and did not find it an inditement to either baseball or the Angels. These are young men thrown into difficult circumstance, and yes, it is hoped they continue growing and maturing. I did not find the book mean spirited or see someone trying to even a score. As for the Lombardi quote and the underlying point of the entire article, there are higher principles at stake here than the rules of the locker room. Maybe you missed it, but 23 year olds should not die of heart attacks. We need to continue to fix this situation and honesty is needed.


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