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Patent application title: MODIFICATION OF ADVERTISEMENT CAMPAIGN ELEMENTS BASED ON HEURISTICS AND REAL TIME FEEDBACK
Eric Andrew Kolve (Seattle, WA, US)
David Michael Sliwa (Seattle, WA, US)
Aaron Hungate Finn (Seattle, WA, US)
Derek Alan Streat (Seattle, WA, US)
AdReady, Inc.
IPC8 Class: AG06Q3000FI
USPC Class:
705 14
Class name: Data processing: financial, business practice, management, or cost/price determination automated electrical financial or business practice or management arrangement distribution or redemption of coupon, or incentive or promotion program
Publication date: 2009-05-07
Patent application number: 20090119179
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Enabling the selection, modification, and subsequent generation of online
advertisements for either a one time use or as part of an advertising
campaign. The performance of an advertisement is iteratively reviewed
based on heuristics, statistics, metrics, real-time feedback, and the
like, either singly or in some combination. Iterative monitoring of
performance information for related, but different, online advertisements
is analyzed and employed to recommend and/or automatically generate
changes to an online advertisement, or advertising campaign. An editing
facility is also provided to enable a user to modify a plurality of
elements in an online advertisement, and at least some of these
editable/modifiable elements are monitored for performance information.
The editing facility can enable editing of different file formats for
online advertisements, including, Flash, SVG, and Gnash.
1. A network device for managing online advertising, comprising:a
transceiver to send and receive data over a network; anda processor that
is operative to perform actions, including:receiving a plurality of
online advertisements based on user inputs, each online advertisement
having at least a different arrangement of modifiable elements, each of
the online advertisements being related to a same advertisement
campaign;monitoring a performance of each online advertisements in the
plurality of online advertisements;analyzing the monitored performance of
each of the plurality of online advertisements; anddisplaying on a
computer display device a suggestion for modifying at least one of the
online advertisements by suggesting a change to at least one of the
modifiable elements to optimize a subsequent performance of the modified
online advertisement.
2. The network device of claim 1, wherein one of the modifiable elements comprises at least one of text, image, a page placement, or a targeted demographic.
3. The network device of claim 1, wherein the processor is operative to perform actions, further including:enabling the user to select a template from a plurality of templates of online advertisement templates; andenabling the user to customize the template by modifying the template with at least one user selected modifiable element such that the customized template is useable as one of the plurality of online advertisements.
4. The network device of claim 1, wherein a conversion rate is optimized.
5. The network device of claim 1, wherein analyzing the monitored performance further comprises determining which combination of modifiable elements results in a highest performance.
6. The network device of claim 1, wherein the monitored performance comprises collecting metrics including at least one of the following: a click-through, or an impression.
7. The network device of claim 1, wherein the computing device perform actions, further including providing a screen useable to compare a performance of each of the plurality of online advertisements.
8. A system for use in managing modifications to an online advertisement, comprising:an advertisement development component executing within a computing device that provides interfaces to a client device and performs actions, including:receiving a plurality of online advertisements, each online advertisement having an alternative configuration to at least one other advertisement in the plurality based on a difference of at least one user selectable advertisement element; andan optimization component executing within the computing device to perform actions, including:gathering metrics for each of the plurality of online advertisements based on monitoring of at least one consumer action;analyzing the gathered metrics to determine which of the plurality of online advertisements is associated with a pre-determined performance value; andbased on the analysis, displaying on a client device a recommendation that is useable to modify at least one online advertisement by modifying at least one user selectable advertisement element to optimize a performance or efficiency value.
9. The system of claim 8, wherein the at least one selectable advertisement element comprises a difference in a targeted demographic.
10. The system of claim 8, wherein the at least one selectable advertisement element comprises a difference in an image between at least two online advertisements within the plurality of online advertisements.
11. The system of claim 8, wherein at least one gathered metric is associated with a conversion rate.
12. The system of claim 8, wherein the recommendation further includes a page placement recommendation for placement of an online advertisement.
13. The system of claim 8, wherein gathering metrics further comprises providing a report useable at least to evaluate page placement of the modified at least one online advertisement.
14. The system of claim 8, wherein the optimization component is further configured to automatically modify the at least one online advertisement based on the analysis.
15. A computer-readable storage medium having instructions stored thereon that when executed by a computing device causes the computing device to perform actions, including:receiving based on a user input a first online advertisement and a second online advertisement, the first online advertisement differing from the second online advertisement based on a difference between at least one user modifiable element, and wherein each online advertisement is related to a same online campaign;publishing the first online advertisement and the second online advertisement for access over a network;collecting metrics for the first online advertisement and the second online advertisement, wherein the metrics are associated with the difference between the at least one user modifiable element;comparing the collected metrics for the first online advertisement and the second online advertisement; anddisplaying at a client device a suggestion of a modification to another online advertisement based on comparing the collected metrics for the first online advertisement and the second online advertisement to increase a performance of the modified other online advertisement.
16. The computer-readable storage medium of claim 15, wherein the at least one user modifiable element comprises at least one or an image or text.
17. The computer-readable storage medium of claim 15, wherein the at least one user modifiable element comprises at least one of a page placement or a demographic targeted.
18. The computer-readable storage medium of claim 15, wherein receiving the first online advertisement further comprises:providing a plurality of templates of online advertisements to a user;receiving a selection of one of the templates from the plurality; andproviding an interface useable to modify the template by modifying at least one modifiable element for the template.
19. The computer-readable storage medium of claim 15, wherein comparing the collected metrics further comprises analyzing a difference in page placement as the at least one user modifiable element.
20. The computer-readable storage medium of claim 15, wherein comparing the collected metrics further comprises generating a report.
[0001]This utility patent application is a continuation of U.S. patent application Ser. No. 12/040,584 filed on Feb. 29, 2008, and entitled "Modification of Advertisement Campaign Elements Based On Heuristics and Real Time Feedback," which further claims priority from U.S. Provisional Patent Application Ser. No. 60/892,799 entitled "Modification of Advertisement Campaign Elements Based on Heuristics and Realtime Feedback," filed on Mar. 2, 2007, the benefit of the earlier filing dates of which is hereby claimed under 35 U.S.C. § 119(e) and § 120 and 37 C.F.R. § 1.78, and which are each further incorporated herein by reference in their entirety.
[0002]The present invention generally relates to advertising over a network, and in particular, but not exclusively to the selection, modification, and generation of online advertisements based on heuristics, statistics, metrics, and other information.
[0003]Advertising and Internet advertising are fast-paced multi-billion dollar industries. In the advertising industry, the advantages of presenting attractive, attention-getting, and memorable advertisements are well recognized. Such advertisements can increase brand recognition, improve sales, and can be an integral part of a public relations campaign.
[0004]Traditionally, advertisers refine and optimize advertising campaigns by using focus groups, consumer polling, advertising consultants, and/or the like. These mechanisms may be used to review consumer response and acceptance of advertisements but can be both time consuming and labor intensive. Such disadvantages increase cost and lengthen the time required to roll out desirable changes.
[0005]The advent of the Internet and other networks presents other types of media enabling communications with consumers and/or the public. These networks provide a unique mechanism for presenting advertisements to targeted segments of the population through an almost infinite array of advertising publishers. These publishers include traditional content providers as well as non-traditional organizations and individuals. Also, each targeted population segment is likely to have different preferences and thus a different response to any particular advertisement. The large number of online publishers coupled with the potential to target multiple population segments makes it increasingly difficult and expensive to optimize an advertising campaign.
[0006]FIG. 1 is a screenshot depicting one embodiment of a collection of advertisements which may be organized into a library;
[0007]FIG. 2 is a screenshot depicting one embodiment of descriptive information regarding a selected advertisement from an advertisement library;
[0008]FIG. 3 is a screenshot depicting one embodiment of configuration information regarding an advertisement;
[0009]FIG. 4 is a screenshot depicting one embodiment of advertisement content information regarding an advertisement;
[0010]FIG. 5 is a screenshot showing one embodiment of certain performance elements for a number of advertisements;
[0011]FIG. 6 is a block diagram illustrating an environment for practicing the invention;
[0012]FIG. 7 illustrates one embodiment of a server device for practicing the invention;
[0013]FIG. 8 illustrates one embodiment of a mobile device that may be included in a system implementing the invention;
[0014]FIG. 9 is a workflow diagram depicting one embodiment of an advertising workflow; and
[0015]FIG. 10 is another workflow diagram illustrating one embodiment of an advertising workflow.
[0016]Various embodiments of the present invention will be described in detail with reference to the drawings, where like reference numerals represent like parts and assemblies throughout the several views. Reference to various embodiments does not limit the scope of the invention, which is limited only by the scope of the claims attached hereto. Additionally, any examples set forth in this specification are not intended to be limiting and merely set forth some of the many possible embodiments for the claimed invention.
[0017]Throughout the specification and claims, the following terms take at least the meanings explicitly associated herein, unless the context dictates otherwise. The meanings identified below do not necessarily limit the terms, but merely provide illustrative examples for the terms. The meaning of "a," "an," and "the" includes plural reference, and the meaning of "in" includes "in" and "on." The phrase "in one embodiment," as used herein does not necessarily refer to the same embodiment, although it may.
[0018]The terms "efficiency" or "efficient" as used herein, refer to the number of consumer interactions with a particular online advertisement that is published either singly, or as part of a campaign, e.g., web page impressions, browse-overs, click-throughs and the like.
[0019]The terms "performance," "performing," and "perform," as used herein, refer to effective consumer interactions with an online advertisement, e.g., impressions, clicks, a sale of a product or service, completion of a questionnaire and/or virtually any other form, survey, or the like by a viewer of the advertisement, providing customer profile information, completion of a customer login, and/or the like, or even receiving feedback indicating that a viewer of the online advertisement visited a merchant associated with the online advertisement.
[0020]Briefly stated, the invention generally relates to enabling the selection, modification, and generation of online advertisements for publication either singly or as part of an advertising campaign on networked computing devices, e.g., personal computers, laptop computers, mobile devices, cellular telephones, personal digital assistants, video game consoles, or the like. An editing facility is provided that enables a user to create or modify elements in online advertisements, which can be provided by the user, or third parties. These modifiable elements include text, background color, foreground color, size, font size, font type, publisher bid, publisher identity, page placement, bitmaps, vector images, graphics, icons, movies, videos, audio, animation, logo, template, targeted demographic, and/or the like, and combinations thereof. Also, heuristics, statistics, metrics, and other information can be collected and subsequently employed to statically and/or dynamically analyze and monitor the performance and efficiency of modifiable elements in an online advertisement, and the advertisement itself. The invention also compares the performance and efficiency of element modifications to one or more elements in other online advertisements.
[0021]Online advertisement campaigns can include one or more methods for publishing the advertisements, including search engine advertising, desktop advertising, online advertising directories, advertising networks, message (email, IM, SMS, MMS) advertising, and the like. Also, the advertisements themselves, can be published in different ways, including, but not limited to, text only ads, banner ads, popup ads, pop-under ads, interstitial ads, floating ads, expanding ads, wallpaper ads, video ads, audio ads, animated ads, trick banner ads, map ads, and/or the like.
[0022]A modification to one or more elements of an online advertisement can be initiated by the advertiser/user or suggested by the invention based on analysis and monitoring of the performance and efficiency of online advertisements controlled by the user and/or other online advertisements controlled by other users. In at least one embodiment, the performance and efficiency is determined for at least one or more elements in other online advertisements controlled by the user and/or other users. The higher performing and/or efficient elements in the other online advertisements can be aggregated and grouped into categories, types, industries, and the like. In at least one embodiment, one or more elements that are determined to improve performance and/or efficiency can be employed at least in part as the basis for suggestions for modifications/additions to elements in online advertisements controlled by the user, or by various components of the system, Advertising Service Provider (ASP), an advertiser, a third party vendor, and/or the like
[0023]As related to the field of advertising, the nature of networks provides an opportunity for a user to easily publish an advertisement to a relatively large audience with one or more content publishers. Commonly, content publishers charge advertisers fees based on trackable interactivity such as the number of unique views by a potential customer (pay-per-impression), and the number of click-throughs (pay-per-click) on the advertiser's advertisement. Sometimes publishers charge fees based on a combination of the number of impressions and the number of click-throughs, or the number of resulting interactions.
[0024]Online advertising publishers such as Google, Yahoo, Advertising.com, and/or the like, typically employ automated systems for uploading online advertisements and setting configuration options such as the target market, campaign length, advertising budget, or maximum bid. These systems often allow the advertiser to setup and run their advertising campaign themselves, without direct assistance from the publisher. Also, there is often little or no charge for uploading and configuring an online advertisement or multiple online advertisements.
[0025]The online advertising framework enables advertisers to quickly gather statistics and other metrics relating to the performance of advertisements. In addition, the nature of online advertising allows advertisers to more easily determine which advertisements or group of advertisements generate the highest level of consumer interest, consumer activity, and/or the like. For example, content publishers often enable advertisers to check the number of impressions, verify the number of click-throughs, determine the effective cost per thousand impressions (CPM), and/or the like. Advertisers can often track click-throughs to further determine if it resulted in further customer interaction, e.g., a sale, sign-up, and/or the like.
[0026]By coupling the ability to setup and run multiple online advertisements with the ability to track individual statistics and other metrics for each running advertisement, advertisers Advertising Service Provider (ASP), various components of the invention, a third party vendor, and/or the like can determine whether a given advertisement is performing well or is underperforming relative to other advertisements. These determinations may also be used to rate the efficiency and performance of multiple advertisements. Advertisers Advertising Service Provider (ASP), a third party vendor, various components of the system, and/or the like can use this information to reallocate advertising resources, adjust configuration options, analyze the advertisement elements, optimize the performance and effectiveness of the advertisements, and/or combinations thereof.
[0027]In one embodiment, the invention provides for a server-side web-based application which automatically manages advertising resources based on various information, including heuristics, statistics, metrics, efficiency, performance, and other information for an online advertising campaign, such as those conducted over a network, which can include the Internet. Performance information may be collected that includes, but is not limited to, a number of click-throughs, a ratio of click-throughs to impressions, the effective CPM, a number or ratio of customer interactions, e.g., sales, sign-ups, and/or the like. Performance information can be retrieved from different sources, including a content publisher, tracking interactivity on the advertiser's web servers, and/or the like. Also, the management of advertising resources may be manually or automatically carried out by an Advertising Service Provider (ASP), the advertiser, a third party vendor, and/or the like.
[0028]FIG. 1 is a screenshot depicting one embodiment of a collection of advertisements which may be organized into a library. It should be noted that the illustrated advertisements as shown are merely examples, and not intended to limit or otherwise constrain the invention.
[0029]The library may include advertisements provided by the ASP, recommended by the ASP, or advertisements uploaded by the advertiser or a third party. The advertisements may be in varying states of completion. For example, an advertisement may be complete and ready to publish, a skeleton representing a general idea or theme, a template substantially ready to publish, a recommendation awaiting approval, and/or the like. Advertisers are enabled to use the library to manage all or some of their advertising assets. From the library, an advertiser can review the advertisements and can either start an advertising campaign with selected advertisements or bookmark selected advertisements for later review and/or publication or insert advertisements into existing advertising campaigns. An advertiser may also select and/or customize a selected online advertisement prior to starting an advertising campaign.
[0030]FIG. 2 is a screenshot depicting one embodiment of descriptive information regarding a selected advertisement from an advertisement library. In one embodiment, the ASP may provide tagging and commentary capability for one or more advertisements. Such capability could allow advertisers to tag certain advertisements and store comments or descriptions of each advertisement. The depicted implementation of tagging and commentary capabilities shown in FIG. 2 provides one possible mechanism for an advertiser to organize and arrange their advertising assets.
[0031]FIG. 3 is a screenshot depicting one embodiment of configuration information regarding an advertisement. In one embodiment, the ASP may provide a mechanism which enables an advertiser to target certain demographics. For example, the ASP may collect attributes from the advertiser regarding a targeted demographic including the targeted income bracket, geographic area, age, gender, industry, ethnicity, language ability, and/or the like. The ASP may also collect attributes such as the languages in which to run advertisements, selected publishers, selected keywords with which to link the advertisement, and/or the like. Further, the ASP may also collect online advertiser preferences regarding the use of promotions, other offers, and/or the like.
[0032]FIG. 4 is a screenshot depicting one embodiment of advertisement content information regarding an advertisement. As discussed above, the ASP may provide template advertisements that can be customized for use by an advertiser. Additionally, an ASP may also provide an advertisement modification utility for easing customization, modification, and generation of advertisements, including template advertisements. As can be seen in FIG. 4, a selected advertisement may be customized with an advertiser's name, colors, text, and/or other similar elements. Further, additional elements such as the advertiser's logo, images, sub-images, fonts, size, and/or the like could also be customized in template advertisements, or by using the advertisement modification utility. Likewise, an advertisement modification application may include the capability to preview a modified advertisement.
[0033]At least one embodiment of the advertisement modification application enables modification, customization, and generation of online advertisements that are provided in the Flash file format (identifiable by the .swf file extension) and editable with an application programming interface (API). Also, one or more embodiments enable modifying, customizing and generating other types of files that may support one or more APIs. For example, the Free Software Foundation's Gnash file format, the W3C's Scalable Vector Graphics file format, ActionScript script files, and the like, can be employed with at least one embodiment of the invention. However, the advertisement modification utility is not limited to these formats. Other embodiments enable modifying, customizing and generating any other file format that can be employed for online advertisements.
[0034]Such online advertisements can, for example, be suitably displayed using an application such as a Flash Player, and/or a client viewer plug-in for another application such as a browser. Media such as online advertisements using the Flash format are identifiable by the .swf file extension. The .swf file format is a binary file format capable of storing elements such as text, font type, font size, foreground color, background colors, certain animated modules, bitmaps, vector images, other graphics, or images, audio, and/or the like, for playing on a computing device. The designer and/or programmer employ one or more tools, APIs, and the like, to generate a source file for an online advertisement. This source file (.fla file extension) is subsequently compiled into a binary file (.swf file extension) that can be distributed for playback with a Flash player or client viewer plug-in application.
[0035]When an online advertisement is created by a third party, a user may not have ready access to the source file, thus increasing the difficulty of modifying or customizing the online advertisement. In at least one embodiment of the invention, an advertisement modification utility is provided to modify the binary file, such as a .swf file, to change elements of an advertisement. For example, such a utility can enable reading, adding, removing, modifying, resizing, replacing, and/or the like, elements which are placed "on the stage", i.e., to be viewable/interacted with in an online advertisement Examples of modifiable elements that can be tracked and analyzed include text, images, element placement, text color, background color, foreground color, size, font size, font type, publisher bid, publisher identity, page placement, bitmaps, vector images, graphics, icons, movies, videos, audio, animation, logo, template, targeted demographic, and/or the like, and combinations thereof.
[0036]Additionally, certain implementations of the advertisement modification application includes the capability to "import" a binary file for an advertisement, determine which elements can be modified and/or customized, and enable a user to make such modifications and customizations. Such capability enables customization of template advertisements, advertiser uploaded advertisements, third party advertisements, and/or the like. Certain implementations of the advertisement modification application are also capable of generating new online advertisements, based in part, on other online advertisements provided and/or controlled by others.
[0037]In certain embodiments, an interface such as the one shown in FIG. 4 may be used to control or otherwise interact with an advertisement modification application. As illustrated, the application has extracted text and color elements from the advertisement and placed the extracted elements into editable fields. Likewise, the advertisement modification application may include the capability to modify additional elements, such as the elements discussed above. Moreover, the advertisement modification application may be capable of modifying template advertisements, advertiser uploaded advertisements, third party Flash advertisements, and/or the like.
[0038]FIG. 5 is a screenshot illustrating certain performance statistics and other metrics for a number of advertisements. This screenshot shows statistics and other metrics such as the number of impressions, the click-through percentage, the number of click-throughs, the conversion rate between click-throughs and further customer interactions, and the costs associates with these metrics for each advertisement. As discussed above, these statistics and metrics can be retrieved from an online advertising publisher, determined by tracking activity on the advertiser's web servers, and/or the like. These statistics and metrics, and suitable combinations thereof, can also be used to provide real-time feedback relating to the performance of the advertisements.
[0039]In some embodiments, an ASP performance optimization application is enabled to publish multiple advertisements with online advertising publishers. These multiple advertisements may have substantial differences, or may merely have minor differences such as different text, font, or color. Further the performance optimization application may also be configured to automatically retrieve and monitor performance statistics, heuristics, and metrics from the online advertising publishers and determine which of the multiple advertisements are performing better than other advertisements. As discussed above, this determination can be made based, wholly or in part, on the number of click-throughs, the ratio of click-throughs to impressions, the number or ratio of customer interaction, sales, sign-ups, return on investment, and/or the like. In at least one embodiment, the performance optimization application may also iteratively determine and/or retrieve statistics, heuristics, and other metrics from the advertisers, and/or third parties and use this information, either singly or in combination, or in conjunction with yet more information provided by one or more online advertising publishers, to further refine the comparison of the performance of online advertisements. Likewise, the performance optimization application may rely on data related to a particular advertising campaign or advertiser, or may share performance data across multiple campaigns or advertisers.
[0040]From these statistics, heuristics, metrics, and other information the ASP performance optimization application can analyze the performance of each advertisement relative to the other advertisements. This application may also analyze the multiple advertisements to determine differences between the advertisements, if such differences are not already tracked by the application. By determining or tracking the differences, the performance optimization application can analyze which elements of the online advertisement are related to performance, consumer interest, consumer interaction, and/or the like. Examples of modifiable elements that can be tracked and analyzed include advertisement text, images, element placement, text color, background color, foreground color, size, fonts, publisher bid, publisher identity, page placement, animation, audio, logo, template, targeted demographic, and/or the like, and combinations thereof.
[0041]Further, the performance optimization application may be enabled to modify advertisements to incorporate positive performing elements, notify the advertiser, recommend actions that the advertiser/user can take to improve advertising performance, efficiency, and/or the like. In at least one embodiment, modification, generation, and subsequent publishing of online advertisements may be performed automatically, without human intervention. However, the performance optimization application could also be suitably configured to generate and present recommended online advertisements for review by the user/advertiser prior to publishing. For example, the performance optimization application may present certain recommended advertisements, advertising themes, advertising bids, advertising budgets, publishers, and/or the like, to an advertiser upon the advertiser's login to the system. The advertiser could then accept and publish the recommended advertisements either singly, or as part of an advertising campaign. Further, the performance optimization application may be configured to automatically publish modified advertisements or make other changes if a user has not rejected, approved, viewed, not viewed, and/or the like, the modified advertisements during a delay or waiting period.
[0042]In certain embodiments, it may be beneficial to analyze multiple variables, as discussed above, such as font size foreground color or background color, and/or the like. In certain instances, statistical analysis may indicate that certain combinations of elements are predicted to yield desirable results. However, for various reasons, these combinations may produce an advertisement that is visually incoherent or otherwise not useful for publication. For example, a text color may be selected that does not provide sufficient contrast with a background color.
[0043]Accordingly, the performance optimization application may be configured to use additional techniques to determine whether certain combinations of elements do not perform well. For example, certain applications may use Bayesian filtering techniques, multi-variant testing, A/B testing, design of experiments (DOE) approaches, and/or the like. Use of these techniques could also be used in conjunction with the automatic modification and publication of advertisements, as discussed above. Additionally, the performance tracking application may be configured to provide analysis, recommendations, modifications, and/or the like, only after statistically valid data has been collected. The threshold for such validity may be suitably configured for each individual advertiser or advertising campaign.
[0044]After the modified advertising campaign or advertisements have been published, the performance optimization application may be enabled to retrieve and monitor performance statistics and acquire feedback on the modified advertisements. By utilizing such feedback and carrying out iterative performance tracking and modification, an advertising campaign can be further modified. The performance optimization application may be configured to continue in an iterative loop, until certain performance goals are met, for a set number of iterations, and/or the like, as suitable for a given situation. For example, in one embodiment, the iteration of modifying the online advertisement might occur until a defined value is exceeded for an overall effectiveness and/or performance of the modified online advertisement.
[0045]FIG. 6 illustrates one embodiment of an environment in which the invention may operate. However, not all of these components may be required to practice the invention, and variations in the arrangement and type of the components may be made without departing from the spirit or scope of the invention.
[0046]As shown in FIG. 6, system 600 includes first and second mobile devices 510-511, first and second client devices 515-516, server 520, and network 530.
[0047]Generally, first and second mobile devices 611-612 and first and second client devices 615-616 and server 620 may include virtually any computing device capable of connecting to another computing device to send and receive information, including web requests for information from a server device, and the like. First and second mobile devices 611-612 and first and second client devices 615-616 may further include a client application that is configured to manage various actions, for example, a web browser application that is configured to enable an end-user to interact with server 620 other devices and applications over network 630.
[0048]Likewise, server 620 may include a server application that is configured to manage various actions, for example, a web-server application that is configured to enable an end-user to interact with server 620 over network 630. In one embodiment, server 620 may be configured to manage advertising resources based, in part, on heuristics and/or performance statistics and other metrics. FIG. 7 shows one embodiment of a server, according to one embodiment of the invention. Server 720 may include many more or less components than those shown. The components shown, however, are sufficient to disclose an illustrative embodiment for practicing one or more embodiments of the invention.
[0049]Server 720 includes processing unit 712, video display adapter 714, and a mass memory, all in communication with each other via bus 722. The mass memory generally includes RAM 716, ROM 732, and one or more permanent mass storage devices, such as hard disk drive 728, tape drive, optical drive, and/or floppy disk drive. The mass memory stores operating system 730 for controlling the operation of server 720. Server 720 also includes applications 750, including for example, web-server 753, advertisement modification application 754, and performance optimization application 755, which may be expressed as one or more executable instructions stored at one or more locations within RAM 716, although the instructions could be stored elsewhere. Server 720 may also include database 756 or other archive or medium for storing, retrieving, organizing, and otherwise managing advertisements, advertising campaigns, and elements thereof.
[0050]FIG. 8 shows one embodiment of mobile device 810 that may be included in a system implementing the invention. Mobile device 810 may include many more or less components than those shown in FIG. 8. However, the components shown are sufficient to disclose an illustrative embodiment for practicing the present invention.
[0051]As shown in the figure, mobile device 810 includes a processing unit (CPU) 822 in communication with a mass memory 830 via a bus 824. Mobile device 810 also includes a power supply 826, one or more network interfaces 850, an audio interface 852, video interface 859, a display 854, a keypad 856, an illuminator 858, an input/output interface 860, a haptic interface 862, storage medium 866, and an optional global positioning systems (GPS) receiver 864.
[0052]Mobile device 810 may optionally communicate with a base station (not shown), or directly with another computing device. Network interface 850 includes circuitry for coupling mobile device 810 to one or more networks, and is constructed for use with one or more communication protocols and technologies including, but not limited to, global system for mobile communication (GSM), code division multiple access (CDMA), time division multiple access (TDMA), user datagram protocol (UDP), transmission control protocol/Internet protocol (TCP/IP), SMS, general packet radio service (GPRS), WAP, ultra wide band (UWB), IEEE 802.16 Worldwide Interoperability for Microwave Access (WiMax), SIP/RTP, or any of a variety of other wireless communication protocols. Network interface 850 is sometimes known as a transceiver, transceiving device, or network interface card (NIC).
[0053]Mass memory 830 includes a RAM 832, a ROM 834, and other storage means. Mass memory 830 illustrates another example of computer storage media for storage of information such as computer readable instructions, data structures, program modules or other data. Mass memory 830 stores a basic input/output system ("BIOS") 840 for controlling low-level operation of mobile device 810 and an operating system 841. Memory 830 further includes one or more data storage 844, which can be utilized by mobile device 810 to store, among other things, applications 842 and/or other data. At least a portion of applications 842 and/or other data may also be stored on storage medium 866, such as a disk drive, removable storage, or the like.
[0054]Applications 842 may include computer executable instructions which, when executed by mobile device 810, provide such functions as calendars, contact managers, task managers, transcoders, database programs, word processing programs, screen savers, security applications, spreadsheet programs, games, search programs, and so forth. Applications 842 may further include browser 845 to enable interaction with other computing devices such as server 620, and/or the like.
[0055]In certain embodiments, the above discussed advertisement management applications can be used, configured, controlled, and/or the like though a web browser by an advertiser. For example, the web browser can communicate with a web server running server-side advertisement management applications to manage Internet or other online advertising campaigns. However, in other embodiments, an advertiser may use locally installed applications, an ASP or third party may manage an advertising campaign for the advertiser, and/or the like. It is also recognized that the above discussed advertising management applications and elements thereof may be used separately, together, or in any suitable combination.
[0056]FIGS. 9 and 10 are workflow diagrams depicting two embodiments of advertising workflows. As illustrated, the workflows show possible steps and elements for, creating, generating, customizing and modifying advertisements, advertising campaigns, and elements thereof. It is recognized that certain steps or elements can be omitted or added as suitable for a given implementation. Likewise, the individual steps or elements, and combinations thereof, can be accomplished either manually or automatically, as suitable for each given implementation or as discussed above.
[0057]The above specification, examples and data provide a description of the method and applications, and use of the invention. Since many embodiments of the invention can be made without departing from the spirit and scope of the invention, this specification merely set forth some of the many possible embodiments for the invention.
Patent applications by Aaron Hungate Finn, Seattle, WA US
Patent applications by David Michael Sliwa, Seattle, WA US
Patent applications by Derek Alan Streat, Seattle, WA US
Patent applications by Eric Andrew Kolve, Seattle, WA US
Patent applications by AdReady, Inc.
Patent applications in class Distribution or redemption of coupon, or incentive or promotion program
Patent applications in all subclasses Distribution or redemption of coupon, or incentive or promotion program
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The Many Highs, Few Lows Of 2013 Seattle SeahawksWhen you win the Super Bowl, there isn't much to complain about as far as overall team performance is concerned. But here is a look back at what the Seahawks excelled at and aspects of their game that they will need to tighten up next season.
Seahawks Beat Broncos 43-8 In Super BowlDefense wins championships, and the NFL has not seen a defense like Seattle's in a long time.
Keidel: Manning's Manifest Destiny?What will matter most? The fact that Seattle has no players with Super Bowl experience, or their youth and speed and top-ranked defense? Or will the game be won by Denver's suddenly stout rush defense and Peyton Manning's blessed right arm?
Baffoe: Defusing This Week's Super Bowl NarrativesHere are just a few of the bad "news" pieces we're going to be subjected to for the next few days.
Silverman: In-Game Decisions Are Crucial Aspect Of Coaching SearchA great teacher will pay dividends and so will a coach who understands strategy and how to use his timeouts.
Durkin: Know Your Opponent - Seattle SeahawksIf the season were to end today, Seattle would travel to Chicago for a Wild Card round matchup. Granted, a lot of shuffling can - and will - happen over the next six weeks, but this Sunday is a huge game for both teams.
Wisch: Hire A College Coach In The NFL? Only At Your Own RiskMore often than not, "A-List" college coaches – such as the likes of Tressel, Kelly and Schiano – have ended up finding themselves shipwrecked on the NFL shores. It remains to be seen how Schiano will fare in Tampa, but below you'll find a list of 13 of his predecessors who have experienced a mixed bag (of mostly bad) after beginning their head coaching careers in college before leaping to "The League."

subset: commoncrawl


text:
[FlashFiction] Digimon 2390 Snippet
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June 19th, 2013 (8:12 PM).
It's "I Come Anon"
Join Date:
Feb 2008
Northern Virginia
This is a bit of practice for a Digimon story I want to write someday. Right now I'm trying to figure out a good perspective for the main character, and see if some ideas sound good on paper in addition to in my head. (For those of you who read my main Digimon fic, chapter 6 is coming. I wrote this tonight as a warm-up to start writing again.)
So yeah, Flash Fiction!
Jana's computer screen was filled with a string of 'ffffffffff…' that was nearing 400 lines in length, each line consisting of 100 characters. This was because she had been holding down the 'f' key for approximately twenty minutes. She figured that at line 500 she would switch to 'u.'
Suffice it to say, Jana was frustrated. As a graduate student at New Boston's School of Quantum Computer Science, she was used to most kinds of programming-related frustration. She coped with most of this frustration by hanging on the comforting knowledge that no class asked for any impossible feats, and that when doing research it was always okay to write a paper on why something was probably impossible after all. What she was trying to do now was a different animal altogether.
Jana swore, hit a few keys, and the f's were gone, making visible again her messy, incomplete, ill-conceived program. She knew it wouldn't compile correctly, and even if it did she was sure she had most of the theory wrong anyway.
It was now three in the morning, and realizing this Jana dropped her forehead to the table. She rolled her eyes to the left, and saw that Carson was still asleep. They were ostensibly working on this thing together, but he hadn't contributed a single thing of any substance. Half of the time she was just trying to explain the quantum computing theory to him. The rest of the time involved wrangling advanced math and physics, and she did that all herself as Carson would need to take three more classes to even know where to begin.
It was stupid. She should have been working on the Hyperspace Problem, or some other Q.C. application that could possibly pan out and pay for her education. Instead, she had let this naïve eighteen year old take her old dreams and drag them back to the surface, and now she couldn't think about anything else.
She pulled her eyes back to the computer screen and tried attacking their memory allocation problem again from all the same angles, as if basic asymptotic complexity and arithmetic had started following different rules since last she checked. No matter how she sliced it, there was just no quantum computer on the planet that could handle what they wanted to do. She kept staring, kept running over the same numbers until her eyes stung and she started to forget the fundamentals. From experience, this meant it was time to give up and go to sleep.
Jana put her head down again, and this time closed her eyes. She couldn't stop thinking about the program, though. She could see it working as clear as day: a set of artificial physics so precise that anyone would think it was real, but just loose enough to allow for staggering wonders. It would be both grounded and fantastic, and she would watch as new life in strange and majestic forms arose as inevitably as it had on their own planet, without explicit direction from anyone. And it would run in real-time with none of this five-years-to-simulate-five-seconds nonsense.
But the computers were too slow. More than four hundred years since the first microprocessor, and it was all still too slow. All of her optimizations and exploitations of the natural, perfect randomness of quantum bits and she still couldn't do it. Where would she put it, this absurd dream? This Digital World?
My chapter fics:
Kanto: The Disputed Frontier
- Indefinite hiatus //
Gary Stu's Unpredictable Adventure
- Complete //
Digimon Campaign
- Complete
There's Always Tomorrow
A Matter of Stubbornness
Left by the Roadside
(SWC 2011 1st place) //
Giovanni Destroys the World and Everything in It
(2012) //
By What Right?
(SWC 2013 1st place) //
Back in the Day
(SWC 2014 1st place) //
Dad's Old Gym
(SWC 2016 2nd place)
Family (kind of?):
Strange person who calls me strange names
If the pen is mightier than the sword, the keyboard is mightier than the ICBM.
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Shaun's first career was in the financial markets. He worked for Goldman Sachs in London and later managed his own hedge fund in San Francisco. Noticing there was more to life than government bonds, Shaun was drawn to the non-profit sector. One year led to two years led to ten. He worked with street children in India and for fistula patients in Africa. And, at mothers2mothers, he led the launch and scale-up across Southern and East Africa of a program preventing mother-to-child transmission of HIV. Shaun then joined Living Goods as Kenya Country Director. He was quickly promoted to COO where he oversaw all operations and partnerships. After a one-year break, Shaun returned in 2016 as President of Living Goods. Shaun received a B.A. in Economics from Cambridge University.
Alexa joined our team in August 2015 as the Director of Global Human Capital. She is responsible for the development and implementation of the People Strategy across the US, Kenya and Uganda.
Alexa has over 15 years of experience in Strategy, Talent Management, Change, Engagement, Culture Change, Organizational Effectiveness and Diversity. Her work has spanned the FMCG, pharmaceutical, chemicals and financial services industries across the United States, Africa, Asia and Europe. She has held senior positions at the European Headquarters of Mondelez International (formerly Kraft Foods), Prudential plc in London, the BOC Group and Novartis Pharmaceuticals in the US.
Alexa was educated at Bucknell University (Political Science), American University (International Relations) and Cornell University – School of Industrial Relations (Strategic Human Resource Management).
Alfred joined Living Goods in early 2014 to help scale up the proven Living Goods model. Previously he was Country Director – Tanzania for KickStart International, which sells small-scale irrigation equipment for rural farmers. Prior to that, he was President of Washington, DC-based Community Wealth Partners, a leading social enterprise consulting firm., where he had the opportunity to develop strategies and business plans with many entrepreneurial nonprofit leaders and donors across the U.S. Alfred also served as SVP/General Manager at NYSE-listed Snyder Communications, Alfred holds a B.A. from Columbia University.
Liz worked with Sainsbury's, where she was responsible for the development and performance of over 6000 private label products and delivering a sourcing with integrity strategy that ensured Sainsbury's was the largest retailer in the world for Fairtrade products. She served on the board of Fairtrade International as a trader representative and joined their team in Kenya. Liz was born in Zambia and grew up in Papua New Guinea and the UK. She has a BSC in Agriculture and Food Science from Nottingham University.
Brad worked at Acumen Fund, where he managed their metrics and impact work across a global portfolio of impact investments. Previously, he was with Google.org, where he led M&E efforts that built a culture of rigorous, thoughtful, analytical impact assessment. He joined Google.org from Google Inc., where he began, and later helped manage, the Business Analytics team in Google's Online Sales and Operations department. Brad holds a BS degree in Mechanical Engineering from Stanford University.
Joe worked at Deloitte & Touche East Africa, where he was involved in audit assignments cutting across various industries.He moved to Wananchi Group Kenya Limited as Head of Treasury and later served as a Senior Business Analyst. As Senior Business Analyst, Joe developed the budget model for Wananchi Group as well as reporting and business analysis dashboards. He brings with him a great deal of experience in auditing, business planning, budgeting, financial modeling and reporting, accounting and analysis. He is a graduate of The University of Nairobi's School of Business.
Lisa worked at Chemonics International Inc., leading strategy and design for large-scale development projects in Africa. As director of business development in East Africa, she oversaw all business development for the region, managing relationships with donors, implementation partners, foreign governments, and the private sector. She secured USAID funding opportunities up to $50 million in value, and coordinated programs for PlayPumps International and Save the Children. Lisa holds a B.A. in international development studies from the UCLA.
Caroline has worked in the technology sector for over 15 years. Most recently she worked with one of the largest public health organisation in Africa, where she was responsible for the development and implementation of the organisations eHealth programmes to include eLearning and mHealth across sub-Saharan Africa. She has extensive experience in driving large-scale mHealth deployments in multiple countries, initiating learning opportunities to better inform ICT4D programs and policies, testing technologies and integration, and developing new business opportunities through public-private partnerships in emerging markets.
Molly was part of the early team that designed and built Living Goods' impactful model. Previously, Molly consulted to Vision Spring and Unilever's Project Shakti in India, as well as worked with Acumen's health and water portfolios. She directed community development programs for ProWorld in Peru and managed a rural sanitation program in Mexico. Molly earned an MBA/MPH from the University of Michigan and graduated Magna Cum Laude from Brown University with a BA in Community Health.
Bonnie is passionate about tackling health disparities and inequalities, both domestically and across the globe. While completing her B.S. in Public Health and Psychology at New York University, she studied abroad in Accra, Ghana where she conducted malaria control research and educated mothers on proper home nutrition. Bonnie focused on health education throughout her academic studies holding internships teaching nutrition and tobacco use awareness workshops to children. After graduation, she completed her Americorps service at Playworks, a nonprofit organization that supports the social-emotional learning of children, in San Francisco. Most recently, Bonnie worked on development for glaucoma research and awareness.
Lauren joined Living Goods in 2016 with over a decade of experience in cause communications and social marketing. She has worked with a range of businesses, nonprofits, and government agencies on programs and campaigns focused on environmental conservation, health, and social welfare. Lauren has a passion for changing hearts and minds in support of a good cause and giving a voice to those less often heard. Most recently, she managed communications and digital outreach strategies for Futures Without Violence—a nonprofit organization aimed at preventing violence against women and children. Lauren graduated from the University of Washington with a B.A. in Communications.
Carey began her career with Deloitte Consulting, where she improved product visibility through the last mile at the United States Postal Service, supporting major corporate reform initiatives at World Bank Headquarters, and helping to design and implement an end-to-end supply chain transformation strategy for the Central Medical Stores in Mozambique. She has led research projects on social and economic issues in Brazil and interned for the United States Senate. Carey graduated Summa Cum Laude from Wake Forest University.
Henriette works in Myanmar supporting our partner Population Services International to replicate and scale the Living Goods model. She began her career at Unilever where she managed project teams developing social impact innovations in emerging markets. At Unilever she worked on water saving wash products and developed innovative business models to create livelihoods in Kenya. Henriette is French and holds a Masters in Management from ESCP Europe Business School.
Emilie leads the field operations and marketing team in Uganda and brings more than 10 years' experience in marketing, sales and management. She has worked for the Clinton Health Access Initiative as Global Innovation Manager. Prior to that, Emilie worked in marketing for various FMCG companies, including Kraft Foods (Mondelez) and Danone. Emilie holds post graduate degree in management and business administration from Edhec business school, France.
Abraham is a member of the Uganda Expansion team and was previously an Android Field Support Officer helping launch LG's android work.. Before joining Living Goods, he worked with Nile Breweries Limited as their Procurement Administrator and spearheaded the zero harm environment strategy. He is a graduate of Makerere University Business School and hails from Mbarara, Uganda.
Angela joined the training team at Living Goods first as an Assistant Health Trainer before becoming a Health Trainer. Previously, she spent 5 years working with AHF Uganda Cares, a HIV clinic, where she focused on nutrition, EMTCT, and family planning. She has a diploma in comprehensive nursing, and is happy to train people who are role models in the community.
Anita is a health trainer building the capacity of community health workers to improve outcomes. She is a graduate in public health who has always enjoyed equipping people with knowledge and skills to change their lives. Prior to joining Living Goods, Anita worked with Pulse Uganda as a health educator. She joined Living Goods in 2010 as an Assistant Branch Manager and was promoted to Branch Manager of the Mpigi branch.
Betty is a midwife by profession and before Living Goods volunteered at Uganda's government hospitals and owned a small drug shop of her own. She joined Living Goods as a Community Health Promoter in 2009. After excelling in sales and health, she was promoted to take charge of the Tula branch as its Branch Manager. She is a mother of three and had the privilege to represent the organization at the Clinton Global Initiative in New York in 2011.
Brenda has over 7 years experience in finance, administration and taxation across organizations ranging from private companies to internationally NGOs. She has worked with PANOS Eastern Africa, BBC World Service Trust (now BBC Media in Action), and Watoto Ministries. Brenda brings strong experience in managing audits, developing company finance policies and procedures, drawing and monitoring of budgets and data analysis.
Christa joined Living Goods as a Health Trainer after completing the Trainer Training program. Prior to joining Living Goods, Christa worked with Bugolobi Medical Center as a midwife. She holds a degree in nursing and a diploma in midwifery, and is passionate about equipping CHPs with the necessary skills to support maternal and child healthcare in the community.
Daniel supports the implementation of mobile apps, SMS analysis and field deployment. Before joining Living Goods, he spent three years as systems consultant at RBM Systems Ltd., a financial, management and software development company. He has experience in ERP solutions, especially POS, with a focus on the planning and deployment of optimum IT systems. Daniel holds a BS in Information Technology from Makerere University.
Dickson is a Health Trainer who joined Living Goods from Benedict Medical Center, a private, not-for-profit health center located in Kampala, where he worked as a clinical officer. Previously, he worked at Kyembogo Health Center in Kyenjojo district as the Health Center In Charge. He has a diploma in Clinical Medicine and Community Health and a Certificate in Health Services Management from Makerere University.
Prior to joining Living Goods, Eddie worked at Impact Carbon Uganda, where he was in charge of marketing and scaling up distribution. He has also worked with Uganda Telecom ltd, Movit Products ltd and Century Bottling company ltd (Coca-Cola). Eddie holds a Bachelors in Procurement and Logistics Management of Kyambogo University, and a Uganda Higher Diploma in Marketing from Makerere University Business School..
Julius started his finance career at Pagerr Consulting, a management and finance consulting firm, where he did strategic planning, financial management and resource mobilization in various social enterprises and farmer groups under the NAADs programme in eastern Uganda. Julius also worked as an intern in the internal audit department of Kumi District local government and worked in the accounts back office at Finca Bank. He holds a Bachelor's in Business Administration and is currently pursuing a CPA.
Prior to Living Goods, Maria worked with Arcadia University at the Nyerere Centre for Peace Research in Tanzania as an Administrative and Finance Assistant. She is a graduate of Business Administration and Management with a specialization in accounting and finance and also holds a Masters in Business Administration and Management from Eastern and Southern Management Institute (ESAMI).
Michael is Living Goods first health trainer in Uganda, and has been with the organization for more than 5 years. Previously, Michael worked with Mildmay International, an NGO that deals with the care, training and education of HIV infected and affected people, where he was a Health Training Officer focused on training staff and caregivers how to effectively communicate with HIV infected and affected people. Michael was also a Child Development Officer with Compassion International, an organization helping orphans and vulnerable children.
Mike has worked with DHL, Norbrook Pharmaceuticals Worldwide, and Joint Medical Store, the largest private medical store in Uganda. As Head of Dispatch and Distribution for Joint Medical Store, he managed logistics for procuring, storing and selling over 2000 products, including pharmaceuticals, medical and surgical sundries, equipment and instruments, and laboratory supplies. Mike holds a diploma in Stores Management from Makerere University Business School, a bachelor's degree in Procurement and Logistics Management. He is also a member of the Chartered Institute of Logistics and Transport
Moses leads Living Goods' Android Field Support Team, giving full time support to both CHPs and the Field Support Teams on Andro-Tech. He previously worked with BRAC Africa, jointly managing the Electronic Data Sections in Uganda, Tanzania and South Sudan. He is a graduate of Makerere University.
Ronald joined Living Goods when the organization was starting in Uganda in 2008. Previously, Ronald worked with MTN Uganda where he was a field team leader for a Grameen Foundation-funded project of Community Knowledge Workers in eastern Uganda. He managed 65 CKWs who used mobile phones to empower communities to get health, business and agricultural information. Ronald also served as Project Officer for KOKA on a UNICEF/Belgium Survival Fund funded project. Ronald earned a Post Graduate Diploma in Project Planning and Management, a Bachelors of Arts in Organizational Studies, and a Diploma in Education.
Moses has over 10 years of experience in procurement and logistics management drawn from not-for-profit and for profit organizations that include Plan Uganda, Management Sciences for Health and Expo Logistics (U) Ltd, among others. He was inspired to join Living Goods because of its visionary new approach to development work.
Sarah joined the Talent team at Living Goods after 2 years at Ashoka Ireland, where she focused on finding and electing Ashoka Fellows, while also growing the network of diaspora funders. She then helped Ashoka Fellow Neil McCabe to establish and scale his organization, The Green Plan. Sarah studied Sociology and French at Boston College, where she also dedicated time to promoting local and sustainable foods on campus.
Peter brings over 10 years of experience in public health, program management and health systems strengthening to his work at Living Goods. Peter has worked with Nyenga Hospital, Kisubi Hospital and Wakiso District Local Government. He provided technical direction to a multi-disciplinary team of 20 professionals at Protecting Families Against HIV/AIDS to implement EMTCT, Saving Lives at Birth (SLAB) and combination HIV prevention projects in 20 districts of Uganda. Peter is a visiting lecturer at the International Health Sciences University in Kampala and holds an MPH from the Royal Tropical Institute (KIT) in the Netherlands and a Bachelor of Medicine and Surgery degree from Makerere University.
Gerald brings more than 6 years of experience in sales, distribution and marketing to the Field Operations team. Prior to joining Living Goods, he worked at Core Electronics as a Regional Sales Manager. Previously, he worked at Uganda Breweries and Warid Telecom (now part of Airtel). Gerald holds a Bachelors degree in Social Sciences from Makerere University.
Adson joined Living Goods as an Assistant Branch Manager, before becoming Branch Manager in Mukono. Prior to joining Living Goods, he was a Sales and Marketing Representative at both ABACUS Pharma Africa and Gittoes Pharmaceuticals. He received a certificate in environmental sciences from the Paramedical Schools at Mulago Hospital, before supporting Operation Iraqi Freedom in Baghdad with Siber International Security. He calls Kiruhura district in Western Uganda home and is the proud father of one.
Joyce is a Branch Manager at the Kiira branch. Previously she worked for 3 years as the team leader of the maternity ward at Nakasero Hospital Limited, a non-government hospital in Uganda. Additionaly, she worked with Medecins Sans Frontieres in Soroti Regional Referral Hospital in the pediatric ward as a midwife. She holds a diploma in midwifery and is a senior midwife. Joyce likes sharing challenges and interacting with friends but hates public embarrassment!
Rosemary joined Living Goods in 2010 as an Assistant Branch Manager. She was made Branch Manager in 2013 and oversees the Tula branch in Kawempe. Prior to Living Goods, Rosemary was a loan officer with the Uganda Microfinance Institution. She also worked in the loan department with Mission for All. Additionally, Rosemary was Programmes Manager for Action for Fundamental Change and Development (AFCAD). She graduated from Makerere University Business School and is excited about waking up every day and changing people's lives.
Angela joins Living Goods as a Branch Manager at Masajja, after completing the Branch Management Training Program. Previously, she worked at ABC Capital Bank as an Operations Supervisor for one year. She also worked at Centenary Bank as a Branch Supervisor for eight years. She studied Development Studies at Uganda Martyrs University and is passionate about entrepreneurship.
Annet is a Branch Manager in Bwaise. Before joining Living Goods, she was an independent distributor for Forever Living, a nutrition supplement company. She has a Bachelor's in Education from Makerere University and hails from Sheema district in Western Uganda. Annet loves traveling and is passionate about community development, specifically focusing on eradicating needless illness.
Judith joined Living Goods as Assistant Branch Manager of Tula before becoming Branch Manager of Nsangi. Previously, she was a Research Assistant at Malaria Consortium and a drug dispenser in Roots Pharmacy and Plus Medic Pharmacy. She received a Diploma in Nursing and Midwifery, is passionate about serving children, and loves seeing results.
After completing the Branch Management Training Program in 2014, Robinah joined Living Goods as an Assistant Branch Manager in Lira before becoming Branch Manager. Previously, she worked with AYINET Uganda as a Medical Clinical Officer rehabilitating physically tortured victims of the LRA war for three years. She has a Diploma in Clinical Medicine and Community Health from Gulu School of Clinical Officers. She is passionate about using her skills and knowledge to help the vulnerable community thrive.
Afisha joined Living Goods as a Branch Manager after completing the Branch Management Training Programme. Prior to joining Living Goods, she worked with The Fairmont Dubai initially as a royal service agent and later as a cluster reservations sales agent in charge of the UAE region. She also has experience as an administrative assistant in Holleycotec Pharmaceuticals and as a sales executive in Multi-Choice Uganda. Afisha has volunteered with AIDS Intergrated Model, Smile Train, and The National Organization for People Living with Hepatitis B. She graduated from Bangalore University in India and is passionate about caring for children, serving the community, and customer service.
Stellah is the Branch Manager in Mpigi. She joined Living Goods in 2010 as Assistant Branch Manager where she worked in Bwaise, and was promoted in 2014 to her current position. Prior to Living Goods, Stellah was a nursing officer at Mulago Hospital. She was also a nurse-in-charge at Ddembe Clinic in Kabalagala. Stellah has a diploma in nursing from Mulago Hospital of Nursing and Midwifery and is passionate about working with the community and helping improve the lives of mothers and children.
A graduate of the Branch Management Training Program, Stephen joins Living Goods as a Branch Manager. Previously, he worked with the Infectious Diseases Research Collaboration (IDRC) where he was a part of the Malaria Research team for one and half years. Prior to that, he worked for the Centre for Integrated Research and Community Development Uganda as a Field Data Collector. He received a diploma in Computer Science from Kyambogo Univeristy and enjoys working in and supporting communities.
Simon joins Living Goods with 15 years' experience using IT to achieve business goals. He brings a broad background in IT, including enterprise application implementation, IT project management, database design and IT training. Most recently, Simon was Head of Touchpoints and Cards at Interswitch East Africa. Prior to that, he was IT Manager at Interswitch, IT Manager at the School of St. Jude in Arusha, IS Manager for DFID's Government Aid Delivery Programme, and Head of IT at Uganda Microfinance Union where he was responsible for implementing the transformation from manual to computerized information systems.
Humphrey joins Living Goods with 4 years of experience in marketing and communications. Previously, he worked at one of Uganda's largest group of companies, Megha Industries, where he oversaw marketing operations for all of its subsidiaries. He most recently handled market entry for the Best Western Premier Hotel, Entebbe, a 5 star franchised by the group of companies. His main areas of focus center around brand awareness, advertising, stake holder relations and market penetration. With this, he has implemented various product and brand launches while also using his experience to consolidate brand positions in different markets. He has a background in Economics from Makerere University and Business Management through the Association of Business Executives (ABE).
Caroline joined Living Goods as an Assistant Branch Manager in Tula before becoming the Branch Manager of Mityana. Previously, she was Assistant Head of Medical Section at Kinyara Sugar Limited for 2 years. She has a Diploma in Clinical Medicine, a Bachelor's in Health Services Management, and a Postgraduate Diploma in Psychology. Caroline is passionate about supporting others to be their best!
Enock Tusingwire is a graduate of Statistics from Makerere University and joined Living Goods in May 2016. Prior to Living Goods, Enock worked as a Research Assistant at the Network of Ugandan Researchers and Research Users (NURRU) and later on as a Field Supervisor for a World Bank project about impact evaluation and financial product innovation for agricultural technology adoption in Central and Southwestern Uganda. Most recently he was a Research Technician at the International Livestock Research Institute (ILRI), where he managed surveys for the East Africa Dairy Development 2 (EADD2) project.
Pascal joined Living Goods in 2014 as an Android Field Officer before becoming an Assistant Branch Manager in Masaka. He is now Branch Manager Mbale branch. He is a graduate of Development Economics from Makerere University and hails from Tororo in Eastern Uganda.
Veronicah joined Living Goods as Branch Manager Iganga branch, after working at Kiboga Hospital as a senior clinical officer for four years. Previously, she was a Trainer of Trainers for Malaria Consortium as well as a clinical officer in different health facilities. She holds a diploma in Clinical Medicine and Community Health from Mbale School of Clinical Officers and a bachelor's degree in Public Health from International Health Sciences University. She is passionate about global health and believes in making a difference in healthcare, however small it may be.
Arthur is a Medical Researcher and a Senior Nursing Officer with a degree in Nursing from Makerere University, a certificate in Applied Clinical Nursing from Kristianstad University, Sweden, and a certificate in Social Entrepreneurship from the University of Minnesota USA under the Acara foundation. He is a qualified grade three teacher and a mentor in A level Biology. Arthur is conducting a nutrition project with Chilgrow – a startup project affiliated to One Health Central and East Africa. He has been involved in community based education services and mobilization and has worked as an Intern Nurse in Lira Regional Referral Hospital. Arthur joined Living Goods as Branch Manager in Kalangala.
Gloria studied comprehensive nursing from Jinja School of Nursing and midwifery. She is currently Branch Manager at Kayunga branch. Previously, she worked with Kisubi Hospital as a midwife in charge of the antenatal and postnatal clinic before joining BRAC Uganda as an Area Health Coordinator in charge of Mbarara Area. Later she joined UHMG as a Nurse Counsellor for HIV /AIDS before transitioning to a Medical Detailer in Mbarara.
Saul joined Living Goods as Assistant Branch Manager before becoming a Health Trainer. He has a bachelor's degree in Public Health and a diploma in Orthopaedic Medicine. Before Living Goods, Saul worked with Kindess and Mercy Foundation for 3 years and interned at Mulago Hospital. When not training, you will find Saul singing and working as a vocal coach!
Sharon Bright has recently completed her internship placement at Kabale Regional Referral Hospital where she served as continuous medical education coordinator. She holds a bachelor's of science in Nursing from Makerere University, where she also coordinated various community-based and scientific projects including conferences, outreaches and medical camps.
Yasin holds a diploma in Clinical Medicine and Community Health from Mbale School of Clinical Officers and a Certificate for HIV counseling and testing from Makerere University. Before joining Living Goods, he worked at Joy Medical Centre as the in-charge of the pediatrics department for two years and co-coordinator of Continuous Medical Education sessions to all staff members. He also worked with Carrapy Medical Centre, offering health education to communities in Kisaasi. He is passionate about making everyone shine in health!
Moureen recently graduated from Makerere University with a Bachelor's Degree in Industrial and Organizational Psychology. Previously, she volunteered at Paragon Hospital in the Human Resources department. She hails from Butambala in the Central region of Uganda, and is excited to be a part of an energetic and dynamic team.
Livingstone joined Living Goods as an Android Trainer in May 2016 before becoming a Regional Android/IT Field Officer. A Computer Science graduate from Makerere University, he previously worked with Compassion International as a Curriculum Trainer and IT Support. He is passionate about transforming the lives of people, especially low income earners, and is excited to be a part of the Living Goods team!
Kennedy is a graduate with a degree in mathematics and computer science from Jomo Kenyatta University of Agriculture and Technology. A top-notch programmer, he specializes in backend web development (PHP, MySql) and mobile apps development (Android). As a technology enthusiast, Kennedy has extensive knowledge of latest technologies in mobile and web.
Before joining Living Goods, Victor worked at Swahitech, Codemart IT solutions and Interned with Transparency International Rwanda and the Henry Jackson Foundation Medical Research Unit. He has a Bachelors of Computer Science and a Masters in Software Engineering.
Before joining Living Goods, Anne Wangechi worked in finance with one of the top brands in the Kenyan printing industry, Ramco Printing Works. She has a Bachelor of Commerce (Finance Option) from Jomo Kenyatta University and is currently pursuing her final papers in CPA.
Eric as over 10 year experience in logistics and procurement including coordinating logisitics and procurement at Humanitarian Organizations. He was the Supply Manager for ADRA International in Somalia, Sudan and Kenya and Logistics Coordinator for Medecins sans Frontiere in West and East Africa and the Program Logistics Manager for East African Countries at Handicap International. He is a member in the chartered institute of Purchasing & Supply (CIPS) and and is currently pursuing a Masters Degree in Supply Management.
Delphine holds a degree in Public Health from The Jomo Kenyatta University of Agriculture and Technology. She also has a diploma in Clinical Medicine and Surgery from Kenya Medical Training College in Webuye. She has over three years working experience in this field having done attachment in various hospitals including Mbale Rural Hospital, Kisii Level 5 Hospital and Kenya Ports Authority. She has worked in Jamaa Mission Hospital.
Meagan manages the Living Goods product portfolio as well as Kenya's procurement needs. Her passion for base-of-pyramid products was sparked in 2011 when she began working for a Ghana-based cookstove business supporting operations and developing business strategies. She has an MBA from Oxford University and an MA in International Studies, and has previously worked for and consulted to social enterprises, a humanitarian NGO, and the World Economic Forum. She was also a Kiva Fellow based in Polynesia.
Naomi has 10+ years of experience in operations and business development. She worked for Kenya Women Finance Trust, the largest microfinance institution in Kenya and as a branch manager at KWFT, where she ran a branch of 10 staff with over 5,000 borrowers, and managing a loan portfolio of KSH 70M with a recovery rate of 98%. Naomi also worked as manager at Namanga Forex Bureau. This mother of four holds a Bachelor's Degree in Banking and Finance from Kenyatta University.
Sylvain heads Field Operations in Kenya and is responsible for overseeing existing branches and opening new branches. He previously developed Grameen Danone'ssales, marketing and distribution of nutritional products through retail and agent networks in Bangladesh, managed a public private partnership focused on nutritional prodct sales for Danone in Poland and has set up a start up focused on improving access to improved cookstoves in Uganda. Sylvain holds post-graduate degrees in international business from Universite Paris Est and in sustainable development management from HEC Paris Business School.
Ruth is a skilled Public Health specialist with wide knowledge and skills with over 14 years experience in the fields of Health policy, Program management, Knowledge management, Community Health programing and Health Systems management. She has worked for both public and private sectors and over the years has provided overall management and leadership in the development, implementation and monitoring and evaluation of integrated health programs. She is a doctoral candidate in health communications, has a Master of Science in Health Systems Management and is an M&E Fellow.
Faith has over 7 years experience in both profit and non-profit organizations in sales, agent development and management, having worked with M-Pesa and M-Kopa as a regional sales team leader. She holds a Masters degree in Entrepreneurship from Jomo Kenyatta University. She brings a wealth of experience in sales, marketing and entrepreneurship to Living Goods, and is credited with managing a team of twelve staff with an agent network of over 250 clients while at M-PESA.
Joyce joins Living Goods as a Branch Manager with extensive community and fieldwork experience having worked with Life Straw as a Field Officer and most recently at Kenya Alliance for Advancement of Children's Rights as a Program Officer covering Western Kenya. Joyce is very passionate about community development. She holds a Diploma in Community Development from JKUAT and is currently pursuing a Degree in Development at Mt. Kenya University.
Alice joins Living Goods as a Health Trainer, with over three years' experience in humanitarian conflict, community health, and HIV/AIDS research. She also has vast experience in health education and promotion through her work experience with the Ministry of Health and AMPATH. Additionally, Alice brings experience in emergency operations from her work with Kenya Red Cross Society as a member of the disaster response team and a psychosocial support coordinator. She holds a Bachelor of Science degree in Environmental Health from Moi University School of Public Health. Alice is passionate about imparting knowledge that makes a difference in society!
Lesley is a Kenya Registered Community Health Nurse (KRCHN) having attained a Bachelor of Science in Nursing from the University of Nairobi. She joins Living Goods as a Health Trainer, with a wealth of experience in health training and sales. Previously she was a Medical Representative for Gap Marketing Limited, working largely on the Bayer HealthCare Account and their products' market penetration. Prior to that, Lesley worked as a Nurse Tutor for Acoma Onlus in charge of training courses focusing on Preventive Health and First Aid.
Patrick is a Diploma holder in Pharmaceutical Technology with over 10 years pharmacy experience in hospitals, universities and community pharmacies. Before joining Living Goods, Patrick worked at AAR Healthcare Services, Radiant Group of Hospitals and most recently at Africare Limited as the Pharmacy Manager. Patrick also currently serves as the Chairman of Kenya Pharmaceutical Association, Nairobi Chapter.
Kenneth Ogendo joins us from the Ministry of Health where he led both the training of trainers and the curriculum development for modules currently used to train the Community Health Volunteers (CHVs) and Health Extension Workers (CHEWs). Previously, he worked with JICA as the Community Strategy Coordinator. Apart from preventive health, Ken is passionate about livelihood approaches and improving the sustainability of the Community Health Strategy and has even spent time in Japan studying the same with JICA. Ken holds a Master's degree in Public Health from Moi University with a specialty in Health Promotion. Outside work, he is a certified gym instructor, aerobics trainer and hip hop rapper.
Josphine is a Nutritionist by profession (B.Sc. Nutrition and Dietetics) with a post graduate diploma in community development. Additionally, she is a certified public accountant (CPAK). Josphine has worked in various organisations including MP Shah Hospital and Navigators Kenya. She brings a wealth of experience to Living Goods as a nutritionist, a trainer and a counsellor. In her spare time Josphine likes reading books over a cup of hot tea.
A graduate in Environmental Health science from Makerere University, Michael joins Living Goods with 5 years experience in community health. Previously, he worked at the Kenya School of Medical Science & Technology, first as a tutor in community health before being promoted to Head Department of Community Health & Social Work.
Joy joined Living Goods as a sales representative before becoming an Intern with the Finance department and eventually a Finance Assistant. Prior to Living Goods she practiced accounting with various Saccos. She is a graduate with a Degree in Economics and Finance from Kenyatta University and is currently doing CPA.
Nelly joins Living Goods with over 9 years experience in developing and executing marketing strategies with the ability to understand the ongoing market scenario and customers trends at: the Standard Group (Kenya); East African Magazines (Kenya); Escrow Systems (a member of the El Escro Internacional Group) and Water and Sanitation for the Urban Poor (UK). She is passionate about making connections between organizational goals and market needs in order to bring about positive impact and improve organizations' market leadership.


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My daughters 5th Birthday Party from 3/25 - Mermaid Theme
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I had a busy month this month. Between my sons Wii Inspired Birthday Party March 1st and then my daughters Mermaid Party from 3/25, I may just be partied out :)
I posted more pictures and where I got everything that I didn't make on my blog. It was a fun party to plan and will hopefully inspire others :) http://bearheartbaking.com/?p=1182
Replies (31-31):
If anyone is interested in winning this "Happy Birthday" Mermaid themed Party Banner you can enter by simply repining the picture to pinterest, just click the link below and repin it :) Ends May 14th
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text: As a child, I really believed the word Chase o-n my dad's charge card was some sort of anti-theft system. I imagined a thief trying to use the card to get groceries, the cashier seeing Chase on it, and then the entire store's staff running the thief down. I truly thought it meant 'pursue this person down, they need to not have this. Then I turned 17 and realized this is not the case, as my father would have been apprehended several hundred times by members of the cashiers' marriage. Turns out Chase is actually a credit-card issuer and world-class bank, and a branch of JP Morgan Chase that has assets of $1.4 billion and operates in over 50 countries. Who knew? Many openly, Chase is a credit-card company first. They issue under both Visa models and MasterCard, and offer the whole spectrum of card types, including frequent flyer cards, to balance transfer cards, to low APR, and so forth. Virtually any sort of credit rating card type it is possible to think about, Chase probably problems one. Also within the consumer market, with their bank cards, Chase issues automobiles, training, loans for small businesses, in addition to insurance and home capital. Commercially the bank also rents equipment, is involved with commercial real estate, and offers business credit, along with all the other activities a bank chases. Apparently enough, Chase can trace its lineage back nearly so far as the united states can. Before being merged with J.P. To research additional info, please consider checking out your pennlawreview.com/includes/files/164masthead.pdf. Company Morgan Inc., therefore getting J.P. Going To next seemingly provides aids you can use with your uncle. Morgan Chase Company, Pursuit was The Chase Manhattan Corporation. The Manhattan aspect of the name comes from the Financial Institution of Manhattan Company and the 1955 merger of Chase National Bank. The Bank of Manhattan Company was established in 1799 by Aaron Burr, exactly the same man who shot and killed anyone we see on our $10 bill. This really has no bearing whatsoever on Chase's current operations, needless to say, and should not really sway you to or away from them, but hey, it is cool to know that a portion of their very combined body is 206 years-old. I've to work it is their easiest platinum card, If there is any simple credit card to seize the essence of an issuing company. With Chase, that card is, surprisingly, the Chase Platinum Credit Card. It comes with up to 12 months of no-interest, as well as up to 12 months with a 0 APR. It's no annual fee, a benefits pro-gram that may be redeemed with cash back, frequent flyer miles, or gift cards. The card returns cases that pay their bill in full each month with an interest free grace interval, which pairs perfectly with the free on the web account access and the free $500,000 in travel accident insurance. At the danger of being cheap, I selected this card to display since it represents Chase. Maybe not elegant but flexible, competitive, and satisfying. These faculties are what keep the organization earning money, and dangit, they make for a great credit card also.. Visit dustin chase-woods page to read why to study it.


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Winter Faculty Meeting
Each year, the School for Social Work hosts a winter faculty meeting in preparation for the upcoming summer sessions. The 2.5 day meeting allows administrators and faculty to make connections, plan for the summer and discuss any pressing issues that have emerged since the previous summer.
A pre-meeting training session provides new faculty members with opportunities to receive training in Moodle, a course management system used by Smith College. Use of Moodle is required by all faculty for viewing syllabi, e-reserves, posting assigments, emailing students, etc.
Faculty members are notified of the date of the winter faculty meeting each year and are expected to RSVP to facilitate the School's planning of the event.
In the weeks leading up to the meeting, a link to the RSVP form can be found on this page, along with details about the meeting agenda.
A sample schedule for the winter faculty meeting is below.
Winter Faculty Meeting Agenda*
Alumnae Gymnasium
| Afternoon
(time TBD)
|Basic/Advanced Moodle Training
Campus Center Carroll Room and Atrium
|8:00am - 9:00am
|Welcome and brief orientation for new faculty
|8:30am - 9:00am
|Registration and breakfast
|9:00am - 9:10am
|Framing and Goals for the Day
|9:10am - 9:20am
|Dean's Welcome
|9:20am - 9:40am
|9:40am - 11:45am
|Constructing Critical Conversations about Race and Racism in the Classroom
|11:45am - 12:45pm
|12:45pm - 1:30pm
|Curriculum Committee (student co-chairs) present Smith Speaks
|1:30pm - 1:40pm
|Break (snacks)
|1:40pm - 2:40pm
|Large Group Discussions
|2:40pm - 3:00pm
|Large Group Debrief
|3:00pm - 4:30pm
|Sequence Meetings
|4:30pm - 6:00pm
Sequence Meetings
Note: not all sequences are meeting on Saturday; you will be contacted by your sequence chair if this meeting applies to you.
*Agenda is subject to change; updates will be posted to this page
Travel & Logistics
For information on getting to Northampton, lodgings, and reimbursements, see the Winter Faculty Meeting - Travel & Logistics page.
If you have any questions regarding the Winter Faculty Meeting, please contact Melissa Henry at email@example.com
or 413-585-7989.
Updated 3/17/16