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Jaron Lee Knuth was born in western Wisconsin in 1978. Suffering from multiple illnesses as a young child, he was forced to find an escape from his bedridden existence through the storytelling of any media he could find. Science fiction and fantasy novels, television programs, films, video games, and comic books all provided him with infinite worlds for his imagination to explore. Now he spends his days creating stories and worlds in the hope that others might find somewhere to escape as well.
He would love to reply to any questions or comments you may have for him at email@example.com. You can also check out his news and updates at facebook.com/jaronleeknuth or follow @jaronleeknuth on Twitter.
Review by:
Calvin A. L. Miller II
on Dec. 19, 2010 :
Sometimes you read a book that not only stands out in its genre, but stands out in other ways. I started reading "After Life" because I wanted to read a great horror story. And that is exactly what I got. Mr. Knuth has written a tale of the undead here that not only grips the imagination, but makes you feel like you are a part of the outbreak. From weaving thru zombie masses clogging the interstate, to raiding corpse-filled apartments for supplies, I was on the edge of my seat and read this in one sitting. I couldn't stop. And the book is not a quick read, at least to me. I found the descriptions of the dire situations the characters had to face vivid and their reactions always realistic, always genuine. This was best illustrated when the characters witness walking corpses attacking and killing patrons outside a diner who soon re-animate themselves. The way their reactions are written shows you the look on their faces as they watch. Sacrifice is made in the name of love that haunted me throughout the book. And that brings me to the bonus this book offers. The underlying love story between the two main characters is so well written it could stand alone by itself. The thoughts that go on inside the head of Alex took me back to times I had experienced my own unrequited love, and the way he acted was spot on.
I recommend this book to anyone that enjoys the horror/zombie genre, and to anyone that loves a great love story.
(reviewed long after purchase)
Review by:
Joey Jones
on Feb. 22, 2010 :
great story jaron. i love all things zombie and this was a good story. what makes it even better is that im born and raised minnesotan. this is the first story ive come across set in minnesota. its kinda neat to know the areas of your story. i also like the shout out to 89.3. i listen to the current every day at work.
(reviewed within a week of purchase)


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5:30 PM - 7:00 PM Cap, Gown, and Ring Parent Ordering Session
11:00 AM - 1:00 PM Cap/Gown/Rings Orders During Lunch
6:00 PM - 7:00 PM BYOD Information Night
7:00 PM - 8:00 PM NCAA Eligibility Night
6:00 PM - 8:00 PM An Evening of Theatre
Class of 2019! Apply today to join KAES or KAPS! Applications end on Apr 30.
KHSCD will host a BYOD Info Night for parents and students on Tue, Nov 1 @ 6p
Knightdale High School of Collaborative Design now offers a store for any KHSCD family in need.
KHSCD has adopted Pocket Points to give students rewards for not using their phones during class.
Families of students served in special education: Mark your calendars for Nov. 3 for the 8th annual Special Education Open House, 5:30-9 p.m. at Martin Middle School, 1701 Ridge Road, Raleigh.
Students can earn high school credit for specified courses without spending a set number of hours taking the course in a classroom.
All schools in WCPSS will be open on Tuesday, October 11, with the exception of Vernon Malone Career and College Academy.

subset: commoncrawl


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James Bischof continued to surprise himself in the 13th Annual Coors Tournament of Champions.
His expectations weren't especially high when the tournament began Thursday. But thanks to a third consecutive round of 68 Saturday at Comanche Trail Arrowhead he will take a one-shot lead into today's final round at Ross Rogers WildHorse beginning at 8 a.m.
Bischof is at 10-under 204 and a shot ahead of two-time defending champion Tom Doughtie, who had a 3-under 69.
First-round leader Kent Neal remains in contention as he shot 2-under 70 for a 6-under 208 total. Casey Weiss moved into contention with a 4-under 68 that left him at 5-under 209.
Ralph Ellis and Luke Kane are tied for fifth at 4-under 210. Kane shot 6-under 66, the low round of the day which was matched by Bobby Barber, while Ellis had even-par 72.
T of C Leaders
1. James Bischof: 68-68-68-204
2. Tom Doughtie: 68-68-69-205
3. Kent Neal: 65-73-70-208
4. Casey Weiss: 71-70-68-209
''I didn't hit the ball very well,'' Bischof said, ''but I putted great. That enabled me to shoot a decent round.
''I started the round knowing that I would probably have to shoot four or five-under to stay near the top of the leaderboard. There are a lot of good players and there wasn't much wind. The conditions were good for scoring.''
Bischof's round was highlighted by the fact he birdied all four par 5 holes, in addition to the par 4 sixth. His only bogey was at 18 when he failed to coax in a 5-footer after missing the green short with his approach shot.
Doughtie, who made only one bogey through the first two rounds, had three in the third.
He also made six birdies, including 10, 12 and 13 to start the back nine.
The strength of Bischof's game all week has been putting. Through three rounds he leads the 10-player field in fewest putts with 80, while Doughtie and Ellis are next at 86.
Bischof also is tied in most sub-par holes with Kane at 15.
''The fact that I've made a lot of pars when I missed greens has saved me,'' Bischof said. ''I'm fortunate to be in front.''
He said if he is to win this event for the first time in four tries he will have to have a good final round.
''You don't know what it's going to take to win,'' he said. ''Just trying to judge by the players that are close I would think I might have to shoot another round, or better, like I've had so far.''
Weiss said that despite being five shots behind he is still very much in contention.
''I think the winning score could be anywhere up to 14-under, or maybe even lower,'' he said. ''I think there is a good possibility that it can rain (today) and if that happens, or the winds pick up, scores could do anything.
''I know that I would have to shoot a pretty low round in order to have a chance.''
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POURING IT UP IN POLAND: Rihanna Hits The Beach With A Cocktail & Bikini, GETS PISSY Drunk At The Kings Of Leon Concert (PICS + VIDEO)
Rihanna and her killer bod were spotted soaking up some sun rays in Poland over the weekend, where she "recovered" from a pissy drunk night at the Kings of Leon concert. See the beach candids and footage of Rih Rih being escorted out of the concert inside....
On Sunday, pop star Rihanna was spotted on the beach with her bestie Melissa Forde in Sopot, Poland, where the ladies sipped on a few cocktails.
Rihanna started off her beach day in a crotchet white cover-up before unveiling a baby blue two-piece bikini that showed off her ridiculously perfect skin. Hopefully that sun drained out all the liquor form her skin after the KOL concert the night before...
On Saturday night, Rihanna went to the Kings of Leon concert where she tweeted, "Easily the best night of our lives! To the Kings, we love you for life! Thank you always! #KingsOfLeon #KOL".
Unfortunately, Rih's day at the beach was short lived.....
Her team seemed perturbed by the paparazzi and fans buzzing around the pop star and she was forced to cut the day short. She later tweeted from her hotel room, "Tried to have a beach day, that was a fail!!"
Oh the perils of pop stardom....
And in case you missed it....
Rihanna had a REALLY good time at the Kings of Leon concert. The "Pour It Up" singer saw the bottom of her cup so many times that she needed an escort out of the venue. Watch her wobbling out of the concert above.....
The Randomness:
1. 50 Cent was just dropped from MLB's All Star Bash on the heels of his domestic abuse allegations. Lesson probably NOT learned. STORY
Photos via PCN
• OWESOME.I am eager to share
10:04 pm - Jul 9, '13
Love the Kings of
6:04 pm - Jul 9, '13
~wowo~Unbelievab~lMy friend
1:21 pm - Jul 9, '13
Wow… My friend Emily has just
10:27 am - Jul 9, '13
I am a 35 years old CEO, rich
9:13 am - Jul 9, '13
Do you know the wonderful
9:00 am - Jul 9, '13
…….Wow Unbelievable… My
1:08 am - Jul 9, '13
amatter of fact if you lookin
7:55 pm - Jul 8, '13
the girl wasn't drunk . this
7:51 pm - Jul 8, '13
definitely dont think she was
6:03 pm - Jul 8, '13
RiRi Fenty's body is still
5:00 pm - Jul 8, '13
She look so f--king stupid
4:57 pm - Jul 8, '13
Melissa is so........ Forget
4:30 pm - Jul 8, '13
4:30 pm - Jul 8, '13
lmao at the video of
4:17 pm - Jul 8, '13
Havent we all had a drunken
4:05 pm - Jul 8, '13
SMH at Rihanna..and 50, so
3:59 pm - Jul 8, '13


text: A quick sample of some stats from the recently finished micro millions for a number of countries. I have set the baseline stat for all results so that Australia is 1. So for example, if a country has twice as many entrants as Australia, they score 2. If they make half as many final tables, then they score 0.5 The countries I have looked at are Russia, Germany, Canada, the UK, and Australia. Participants. Australia had 26,637 participants. Russia: 7.48 Germany: 4.92 Canada: 3.56 UK: 2.79 Australia: 1 Events won by nation Australia won only one event, which is a bit smaller then anticipated, by mainly a sample size issue. Had we won instead, 0 or 2, stats would be way out Russia: 23 Germany: 13 Canada: 3 UK: 8 Australia: 1 This sample suggests that Canada has had it rigged against them, since they had more participants then the UK, but the UK won nearly 3 times as many bracelets. Final Tables Australia had 20 final tables (one of them mine) /humble brag Russia: 6.45 Germany: 4.05 Canada: 2.55 UK: 2.15 Australia: 1 This sample shows that compared to the other nations, Australians made a higher % of final tables then all of these countries. Cashes Australia had 3323 cashes, 18 of which were mine Russia: 7.41 Germany: 5.34 Canada: 3.86 UK: 3.11 Australia: 1 These numbers ran fairly close to the entrants numbers, i.e there is no rigging of pokerstars toward a certain nationality. Summary: That was a fun way to kill 10 minutes, no rigging shown, only major potential flaw is within the bracelet count, which is predominately due to a low sample size. Had one more Aussie won a bracelet, then it would have been a big difference having 100% more winners of course.


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and I didn't get in....
But that's ok I guess, we'll see what kind of schoolarships U of A and Northern Arizona want to offer me....
and I didn't get in....
But that's ok I guess, we'll see what kind of schoolarships U of A and Northern Arizona want to offer me....
-David Jacques
sorry to hear about ASU, BUT.......
it's just one school, and your love of trumpet and such are going to take you a long way. Did you know that quarterback Joe Montana was drafted in the 12th round of the NFL draft when he came out of college? Hardly a blue chip prospect, but he ended up being the best quarterback to ever play the game...arguably anyway....
Keep up the good work and keep your head up. Your post also seems to suggest a great sense of humor...that may be the most important part of being a musician anyway... SO , sounds like you have the hard stuff down already...
best wishes
Matt Lawson
Between the ages of 17 and 20 I auditioned for admission to Indiana University and was rejected on 3 separate occasions. I am now in my 9th year on the faculty at IU and have had a nice little career in the process of getting to this point.
It can hurt, but if you don't let yourself get down but use this experience to refocus and increase your commitment to work you will be fine.
Sorry to hear that. Make sure to try again for the Master's program when it is time. Hickman hears a TON of auditions and has a very limited number openings each year, as I'm sure you know.Originally Posted by trumpet blower88
Don't let rejection get you down. As competetive as this business is, unfortunately one needs to get used to it.
Aye Its not the end of the world. Your trumpet playing is still going to take you places, you're young. Its nothing to fret over, and like trumpjosh mentioned, you can go back for the masters program, or you can reaudition at a later date.
Luckily, you have other school that it seems you have auditioned at, so you can go through the program there, or you can start there and maybe transfer to ASU at some point if you pass the audition
David,Originally Posted by trumpet blower88
Ed Reid is in Tucson. He would be a great person to study with! He's a former Hickman student. Also "Athos" from this board as well as TH is in Tucson and plays with Ed in the Tucson Symphony. You would have some great learning opportunities at U of A.
Stay positive. You will find a good fit for yourself.
Derek Reaban
Tempe, Arizona
Huh? Joe Montana was drafted in the 3rd round in the 79 draft and was considered one of the top quarterbacks in college considering that he was playing at Notre Dame. Anyway, I'm digressing....Originally Posted by beartrumpet74
Like everyone said, keep it up. Don't let it get you down. Things happen for a reason. Who knows? A few years down the road and it might be a blessing. You never know what will happen but I'm sure you'll find yourself going down a successful path. Good luck with your other auditions.
Stomvi USA Bb
Kanstul 1525 Flugelhorn
GR 3 series
Okay, then how about Tom Brady (6th round, 199th pick), and I know the baseball draft is not terribly interesting, but Mike Piazza was 1390th pick (62nd round) in 1988. If you're a hockey fan, how about Luc Robitaille (9th round, 171st overall)?Originally Posted by PerunaPete
How about Jake Delhomme who was not only not drafted, but was cut by the New Orleans 'Aints more than once. He led hsi team to the super bowl and this year made the pro bowl.Originally Posted by KMT
More proof that good things eventually happen to good people!Originally Posted by PH
C - Harrelson 750 Modified Bach Strad
Picc - Schilke P5-4
Flugel - Kanstul ZKF1525
Bb - Bach Strad 180ML-37
Bb - Bach Strad LT 180L-43
Hey David,
Keep us posted seeing as I'm in the same boat as you just waiting in anticipation for the letters from school. It's so hard to get to the mailbox everyday and have there be nothing.
Hey PH. I applied to Indiana and im still awaiting my acceptance. Lots o' trumpets auditioning there, How many did you hear?
Steve Castles | Associate Director of Admissions
San Francisco Conservatory of Music
50 Oak Street, San Francisco, CA 94102
[email protected]
There are currently 1 users browsing this thread. (0 members and 1 guests)


text:
'Winking Murderer' who threw his daughter into a river strapped to her car seat doesn't apologize for killing toddler
After sentencing the Winking Murderer, Arthur Morgan apologized. Not for murdering his child. Instead, just before he was sentenced to spend the rest of his life in prison, Arthur Morgan III apologized to the child's mother for the breakdown of their relationship.
'I want to say I'm sorry for the deterioration of what I thought was a beautiful friendship between the two of us that blossomed into a daughter,' Morgan told Imani Benton. 'For anybody that was truly affected by this, I hope we can all heal from this situation, knowing Tierra is in a better place.'
He also said his courtroom wink following his conviction was to reassure his sister he was not upset at the verdict. Superior Court Judge Anthony J. Mellaci said that there were no mitigating circumstances in the case and that if New Jersey still had the death penalty, 'you would be candidate No.1'.
'This child was alive when she was placed in the water in pitch darkness, and had to suffer the unthinkable action of having water rush in and fill her lungs while strapped into that car seat,' the judge said. 'This child suffered before she died.'
In April, the jury convicted Morgan of murdering Tierra, who lived with her mother, while on a day visit with him on November 21, 2011.
During his trial the jury listened in horror as they were told how Morgan strapped his own child to her pink-flowered car seat, then tied a five-pound metal car jack to the seat and threw the literal ball and chain into a Shark River Park stream.
According to the autopsy, it took up to five minutes for little Tierra to drown. Prosecutors had said he killed Tierra to get back at her mother for breaking off their engagement. They said he weighed down her pink car seat with a tire jack to ensure it would sink.
Her body was pulled from a creek in Wall Township, about 20 miles from her Lakehurst home, with one tiny black and purple sneaker sticking out of the water.
An excerpt from the trial really shows what a monster he is:
'I told her I loved her, and I gave her a kiss,' Morgan replied.
Morgan insisted his daughter was not dead when he left the area.
'I still heard some noises,' he said. 'I heard her. She sounded like she was crying.'
He said he drove away and never returned.
This horrible man sounds like a sociopath good thing they locked him up before he could leave any other precious babies crying and drowning.
Leading Caribbean AIDS Expert Fired For Noting That Gay Males Get HIV/AIDS From Anal Sex
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On TV
What's Hot
Food, fun and libations hit new heights.
by Lynn Coulter
Dine at these local faves on the Gulf Coast.
Everest Air star Jeff Evans' tips.
by Jeff Evans
We're talking fun in this river city.
by Lynn Coulter
See Canada's capital city from this hip perch.
Pick your favorite kind of Halloween parade.
Good guests can couch-surf through life.
by Lynn Coulter
So much cute.
Get an insider look at a vintage car phenomenon.
You'll want to save those #WineWednesday corks.
What's Hot


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A Wandering Heart, Angel Island Series #3
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Product Description
Product Information
|Format: Paperback
Number of Pages: 352
Vendor: Berkley Trade
Publication Date: 2013
Dimensions: 8.25 X 5.25 (inches)
Availability: In Stock
Series: Angel Island
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Publisher's Description
A movie crew arrives to shoot a film in Cape Light, and Angel Island provides a perfect backdrop. Lizas inn welcomes the cast and crew, including the famous actress Charlotte Miller. Charlotte is surprisingly down to earth and is totally charmed by the island, especially the inn, where she chooses to stay instead of at more lavish accommodations. But one day, Charlotte nearly drowns and is saved by local fisherman Colin Doyle. Their attraction is instant and undeniableeven though they come from completely different worlds.
As Charlotte spends more time on the island, the relationship seems meant to be. They keep meeting up, by accident at first, then on purpose. But Colin believes he has little to offer this celebrated beauty. He doesnt realize that Charlotte would give up her glamorous life for him and Angel Island, if only she knew his true feelings. It seems only a miracle could bring them together. Then again, with faith and love on their side, Angel Island is just the sort of place where miracles can happen.
Author Bio
Katherine Spencer was a fiction editor before turning to a full-time career as a writer. The author of more than thirty books, she also writes the Black Sheep Knitting Mysteries under her real name, Anne Canadeo. She lives with her husband and daughter in a small village on the Long Island Sound. Outside of her office, shes active in many community projects, including aiding the homeless, preparing food for those in need, and participating in a literacy outreach program that promotes reading and provides free books.
Product Reviews
JannieMissouriAge: 55-65Gender: female5 Stars Out Of 5Great addition to seriesApril 18, 2013JannieMissouriAge: 55-65Gender: femaleQuality: 5Value: 5Meets Expectations: 5I have read the first three Angel Island books now, and they are all very good. Have now started the latest book #4 and am sure I will love it as much as the other three.
JTTEXASAge: 55-65Gender: female4 Stars Out Of 5March 4, 2013JTTEXASAge: 55-65Gender: femaleQuality: 4Value: 5Meets Expectations: 5Very glad to be able to find this book at a reasonable price with excellent delivery service. Thank you.
songbirdAge: 45-54Gender: female5 Stars Out Of 5January 30, 2013songbirdAge: 45-54Gender: femaleQuality: 5Value: 5Meets Expectations: 5A great read! It flowed well and was interesting throughout.
spriceKeremeos, BCAge: 35-44Gender: female5 Stars Out Of 5Loved the story line.September 5, 2012spriceKeremeos, BCAge: 35-44Gender: femaleQuality: 5Value: 5Meets Expectations: 5I enjoyed the book and all the characters. However I would love to read more of Liza and Daniel, love the setting and feelings and of course God being part of the Story. I look forward to the next book, if there will be one?
JudeLarder Lake ON CanadaAge: Over 65Gender: female5 Stars Out Of 5A great bookAugust 10, 2012JudeLarder Lake ON CanadaAge: Over 65Gender: femaleQuality: 5Value: 5Meets Expectations: 5It is a book that you cannot put down once you start it.
Beautiful story
Thank you
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text:
Nile Sykes wants springtime to be about getting more familiar.
Sykes interested in Purdue
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By Alexander Bolton - 09/30/13 07:28 PM EDT
Senate Democratic leaders vowed Monday to reject any proposal to extend government funding by only a week, as several Republicans have proposed.
"The Senate's bill is a short-term extension. That's what it is," Reid said, referring to the Senate bill that extends funding to Nov. 15.
Reid argued that passing a shorter-term proposal would create instability and tarnish the nation's reputation on the world stage.
"If we can't pass this, we're only truly entering a banana republic mindset," he said.
"The threat of shutting down every week?" asked Senate Democratic Whip Dick DurbinDick DurbinGreat Lakes senators seek boost for maritime system Wikileaks: Durbin pushed unknown Warren for Obama bank regulator The Hill's 12:30 Report MORE (Ill.). "We're dealing with this image of a banana republic lurching from every seven days whether we're going to have a government."
Democratic leaders called on Speaker John BoehnerJohn BoehnerTop Lobbyists 2016: Hired Guns The Hill's 12:30 Report Rep. Meadows to run for Freedom Caucus chairman MORE (R-Ohio) to put the Senate stopgap on the House floor, predicting it would pass overwhelmingly with centrist Republican and Democratic votes.
"The fate of the country depends on the House being able to vote, the House, all members of the House of Representatives," said Reid. "I hope that John BoehnerJohn BoehnerTop Lobbyists 2016: Hired Guns The Hill's 12:30 Report Rep. Meadows to run for Freedom Caucus chairman MORE makes a responsible decision, one that's good for the country."


text:
One of 4 small birthday cakes delivered with a large Independence Day cake. This one was for a 5 year old girl. The dog resembles her new puppy.
CakeCentral.com is the world's largest cake community for cake decorating professionals and enthusiasts.
(if this is a private computer)
Yes please, register now!


text:
We need to use the tax structure to help the middle and lower middle class to save more.
Gretchen Driskell hoping to unseat Tim Walberg in U.S. House race.
Letters to the editor from the Toledo Blade's Oct. 28, 2016, edition.
Commentary by Jeff Sailer, the Toledo Zoo's executive director and CEO.
A letter to the editor from Washington Local school board president David Hunter.
Congress must fix the issue of California National Guard members being required to repay re-enlistment bonuses.
We must punish hate, violence, and filth in the marketplace.
An editorial cartoon by The Blade's Kirk Walters.
The governor and Ohio Department of Rehabilitation and Correction operating without public input is not acceptable.
Everyone who has something to say should take the time to make himself heard.


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tag:econsultancy.com,2008:/topics/customer-experience Latest Customer Experience content from Econsultancy 2016-10-27T16:33:42+01:00 tag:econsultancy.com,2008:Report/4287 2016-10-27T16:33:42+01:00 2016-10-27T16:33:42+01:00 B2B Digital Trends 2016 - 2017
In the tradition of our last four annual reports on the digital landscape in B2B, the B2B Digital Trends 2016-2017 report notes the continued importance of content marketing, along with the growing role of customer experience (CX) in the B2B space.

As stated, B2B continues to lag behind B2C. Naturally, talented B2B marketers are looking to their B2C counterparts to inform the next move; inside is a description of these priorities, along with an overview of what has changed marketing-side in the time elapsed since last year's survey. Find out where B2C's priorities are, so that B2B might catch up and eventually, overtake.

Further explore Econsultancy's B2B/B2C comparisons in personalization and customer experience, along with B2B's current and most pressing obstacles to customer centricity.

As marketers in a highly disruptive age, it's no longer enough to anticipate the next step; take advantage of the insight provided by more than 1,000 professional respondents in the fast-changing world of digital B2B.
 tag:econsultancy.com,2008:BlogPost/68445 2016-10-26T10:38:14+01:00 2016-10-26T10:38:14+01:00 Can Southampton FC break the hegemony of crap football websites? Ben Davis
On top of that, the average ticket buying experience is usually enough to make you tear your hair out.

Thankfully, over the last two or three years, most Premier League clubs have improved their websites, but there is still not much to get excited about.

Take West Ham United as an example. The club launched a new website in early 2015.

Improvements were made but you can still see evidence of 'enter site' interstitials, alongside arguably too much display advertising (retargeting from retailers etc.), and a slightly confused homepage that includes, amongst other things, social media posts which are surely better consigned to their own channel.

Interstitial when you arrive at West Ham's website

The usability of the site is also compromised by less than elegant UX and formatting (see below).

I'm being a little picky, but the point is that Premier League websites have improved but still aren't great.

Southampton FC

However, Southampton FC launched its new site earlier this month claiming it would rethink the fan-club relationship and be measured against world-leading brands, rather than simply other football clubs.

So, does the site look promising? Here are some of the things I noticed.

Newsfeed as homepage

This is a sensible idea. Homepages are too often a confusing hodge podge of content blocks.

Southampton's homepage defaults to 'Saints Live', the name Southampton gives to its newsfeed. For anything else, you can dive into the menu.

Above the fold sits a carousel which shows the latest news story and a marketing message (when I visited this was discounted tickets for an upcoming cup game).

It is slightly annoying that I can't swipe this carousel, but the transition does at least grab my attention.

Below this carousel and still above the fold is key information (next match and league position), which is presented clearly.

From then on, you can scroll down through the newsfeed (ordered chronologically) and pick out a story or video that interests you.

It's nice that stories can be closed easily, via a button at the top of the article, so the user doesn't have to navigate back to the newsfeed.

Easy to open and close news items

Promotional blocks are interspersed throughout the newsfeed, but not so frequently as to annoy.

Social posts from players are also featured in the newsfeed. I'm not sure they work particularly well, as the formatting is poor - for example, Instagram posts do not show any text or comments when previewed (see below).

Users can click through these social posts and be taken to the player's Instagram post in-app, so this undoubtedly will bring followers to the squad, but it doesn't exactly provide edifying content on the site itself.

Cross-channel content like this can work well, but too often the integration is a little clunky.

Social content is poorly formatted

Elsewhere, nice details include 'related content' suggestions at the bottom of articles, which work well.

And search, too, was competent.

Suggested content and search

All in all, the newsfeed is exactly the sort of content football fans look for from publishers, and Southampton does well to make it so accessible and prominent.

Simply put, give the fans what they want.

Registration for video is a good idea

The video content available is pretty good. Interviews, match replays, highlights etc. are presented appealingly within the newsfeed.

To watch videos or listen to matchday commentary, users must register either using their email address or via social log-in.

This is a nice way of capturing customer data.

One small niggle - the copywriting here could be improved. 'Access digital content' doesn't mean much and takes the fun out of football.

Simplicity of UX

The menu is easy to use and pleasingly limited with five main options and no niggly submenus (see West Ham's site).

Less visited webpages are tucked away in the 'more' tab, and this is a model of efficient information architecture.

As one would expect, the site is mobile-friendly (using Google's testing tool), and its pages score pretty well (homepage at 70/100) when put through Google's Mobile Page Insights.

There are also few distractions in the content itself (no display ads) and the design is simple enough to avoid niggles.

Perhaps a lack of inventive content?

Southampton FC has more product development planned, and it wouldn't be a surprise to see some more sophisticated and interactive content on this platform.

It feels like something that's missing at the moment.

The newsfeed content is great, but without anything to appeal to younger demographics, does the site neglect the next generation?

Below are two examples of fun content from Arsenal, the kind of interaction that Southampton should look to add if possible.

This kind of content, albeit more expensive to produce, draws more traffic from social media and may be a valuable weapon for data collection.

Identify former players and predict who will get 10 goals this season

Buying tickets

There are some nice touches to the ticket buying experiences. A user can set a favourite seat section which is selected each time they buy.

There is a handy 'where should I sit?' prompt, which, although it loads a non-mobile-friendly PDF, is helpful if you don't know the stadium (e.g. which stands are family-friendly).

Like pretty much all football club websites, I can only go so far down the ticket purchase journey before I have to register.

This occurs pretty early on and I can't help but think these clubs are missing a trick.

Allowing guest checkout surely wouldn't be such a bad thing? After all, I would still have to provide an email address and a billing address.

Continuing with ecommerce, the club online shop isn't great. However, this is on a microsite and I suspect hasn't been updated in the revamp.

I would expect the shop to be another point on the club's digital roadmap.

In summary

I enjoyed using the Southampton FC site.

Having moved from the Football League's limited website platform to this new design, the club will hope this site will serve the purpose for the next three years at least.

By eschewing bells and whistles, sticking to a simple design that puts content first, the fans should be happy.

Especially if Nathan Redmond and Charlie Austin keep scoring.
 tag:econsultancy.com,2008:WebinarEvent/839 2016-10-25T04:44:07+01:00 2016-10-25T04:44:07+01:00 Customer Experience Maturity in India
This webinar will highlight results from Econsultancy's Customer Experience Maturity in India report, produced in association with Epsilon. The report explores the extent to which organisations from India deliver a consistent and relevant customer experience across all touchpoints; such as - benefits deriving from an understanding of the customer journey, customer experience technology, customer data and insight, measuring returns and etc.

The webinar will highlight the key findings, recent trends and best practice, followed by a 15 minute Q&A session with Jeff Rajeck, Research Analyst APAC at Econsultancy.

FAQ:

I'm not an Econsultancy subscriber, can I join?
Ans: You sure can. The sessions are complimentary for existing customers and new friends.

Will the session be recorded?
Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.

What if I register but can't make it?
Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.

Can I ask questions?
Ans: Absolutely! This session is for you. Bring your questions and participate during Q&A.
 tag:econsultancy.com,2008:BlogPost/68434 2016-10-21T10:26:33+01:00 2016-10-21T10:26:33+01:00 A day in the life of... the Managing Director at Cure & Simple Nikki Gilliland
So, what was the motivation behind starting such a company?

Let's find out, as we go through a day in the life of the Managing Director of Cure and Simple – Charlie Pyper.

Please describe your job: What do you do?

I am the MD of the business, and so essentially, the responsibility of all aspects of the company falls into my remit.

As a small company I also have to focus on the sales and marketing aspects as well as the technology elements.

Whereabouts do you sit within the organisation? Who do you report to?

I founded the company, so in a traditional sense I would have a role reporting into the Board and the other shareholders.

However, it is safe to say we are not particularly traditional, and on a day-to-day basis I report into every person who works inside the business.

What kind of skills do you need to be effective in your role?

To take input from others on what the best direction for a particular task would be and to heed that advice.

A deep understanding of the technology that underpins our services is also hugely important.

Tell us about a typical working day?

Unfortunately, it all starts when I am in bed, checking from my phone how many new orders have come in overnight and any feedback we are getting from our social media channels.

Luckily, the office is next to my home so getting in of a morning could not be easier.

As we are constantly trying to grow, we usually have a new initiative on the go at any one time, so this will be coordinated with production, finance and sales.

More often than not I cook lunch for everyone and am on standby afterwards to assist with any of the orders that are being processed.

Our day usually ends after Royal Mail has been to collect the day's orders, and that is usually a good time to catch up with Stephen Hargreaves, a partner who looks after the finance, as well as Craig Watson (our first employee) who looks after production and customer enquiries.

That's the day in a nutshell, but as long as my phone is with me, I'm never not thinking about the business.

What do you love about your job? What sucks?

Where can I start? We make fantastic bacon; we send it in the post to thousands of customers throughout the UK. Customer feedback is what I love.

However, it is also what sucks, like when a balls up happens - which unfortunately does happen from time to time.

Something messing up or our end, or a mishap that gives our customers the hump, is a sure fire way to annoy me.

What kind of goals do you have? What are the most useful metrics and KPIs for measuring success?

Achieving profit without being an arse. Not to over trade - I got caught out big time a few years back and still feel the sense of shame in letting down a client.

With regards to measuring success, there are lots of things I could point to - from customer feedback to number of refunds, or indeed our churn rate.

However, the number one measurement is that we bring in more money a month through sales than goes out.

What are your favourite tools to help you to get the job done?

MySQL Workbench is my number one tool for querying our databases - it saves a huge amount of time and money not having to pay someone else to do it for me.

Google Analytics for all your standard web usage metrics.

And it's also safe to say that we probably would not have a business if Facebook and Twitter did not exist.

People don't exactly search for 'Bacon by Post' on Google.

How did you get started in the digital industry, and where might you go from here?

I got involved in streaming media back in the late nineties, essentially streaming event-based content on the internet, and this lead to building lots of web applications for the big tech companies.

I always liked the subscription nature of software, so I just wanted to apply it to something a lot more tangible.

The future - who knows! But putting our data to good work would be towards the top of the list.

Which brands do you think are doing digital well?

Any brand that is trying to use the underlining technology of digital (IP) to disrupt an industry gets my thumbs up.

Amazon is probably the top of my list. The Internet of Things is a massively exciting space.

Do you have any advice for people who want to work in the digital industry?

The foundation of any career in digital should be a working knowledge of the tech that supports it.

Know the difference between your API's and KPI's. Once you have that no one can pull the wool over your eyes.

Finally, a quote from Facebook, and one which I firmly believe in - 'Done is better than perfect'.
 tag:econsultancy.com,2008:Report/3008 2016-10-20T16:10:00+01:00 2016-10-20T16:10:00+01:00 Internet Statistics Compendium Econsultancy
Econsultancy's Internet Statistics Compendium is a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

The compendium is available as 11 main reports (in addition to a B2B report) across the following topics:

Advertising

Content

Customer Experience

Data and Analytics

Demographics and Technology Adoption

Ecommerce

Email and eCRM

Mobile

Search

Social

Strategy and Operations

B2B

Updated monthly, each document is a comprehensive compilation of internet, statistics and online market research with data, facts, charts and figures.The reports have been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.

There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.

Those looking for B2B-specific data should consult our B2B Internet Statistics Compendium.

 Regions covered in each document (where available) are:

Global

UK

North America

Asia

Australia and New Zealand

Europe

Latin America

MENA

A sample of the Internet Statistics Compendium is available for free, with various statistics included and a full table of contents, to show you what you're missing.
 tag:econsultancy.com,2008:BlogPost/68408 2016-10-20T15:01:00+01:00 2016-10-20T15:01:00+01:00 The five fundamentals of data-driven marketing Evan Dunn
81% of marketers are looking to increase budgets for data-driven marketing, while 83% of marketers believe it's important to be able to make data-guided decisions.

That's nearly every marketer.

Over half expect to see revenue growth as a result of data-driven marketing investments (only 7% expect a decrease), and 39% plan to increase spend on data-driven marketing initiatives.

Despite the popularity of data-driven tactics and tech, there is a lot of confusion about the nature of marketing data, and the possible implications it can have for marketing decisions.

Here are five ideas I've identified as fundamental to effective data-driven marketing.

1. There are two types of marketing 'data': Contact information and performance metrics.

It is strange how rarely this distinction is highlighted, despite how frequently marketers interact with both types of data.

For example, "database marketing" refers exclusively to leveraging email lists to engage with customers.

"Data management platform" (DMP) refers exclusively to leveraging a mix of IP addresses, emails and other contact information to deliver targeted advertising to customers across the web.

Part of the reason I'm writing this article is because of how confused I was by so many of these terms.

Databases can store many things, so why only point to use cases that involve emails? And DMP - such a broad, sweeping term for such a narrow use case.

Understanding the difference between the two methods is critical to knowing how and when to use them.

Many modern marketers are focused so heavily on contact-information-based use cases that they neglect the importance of measuring overall performance and tying it to revenue.

2. Data-driven marketing based on contact information involves tracking individuals in order to get them to buy.

It's sort of like helicopter parenting - helicopter advertising.

Tracking individuals across digital media is becoming increasingly popular among marketers, in an attempt to make their marketing distinct among the hundreds of ads we each see every day.

"Marketing automation" is one of the earliest examples of this type of data-driven marketing, though people rarely classify it as such.

Marketers use a MAP (Marketing Automation Platform - a technology class created by Marketo, much like Siebel Systems pioneered CRM) to track individuals through the funnel, usually in organic (email, website) touchpoints, but also in paid social and display ads.

Then the MAP distributes targeted content based on where a person is in the funnel, particularly what last action they took (such as downloading content).

Another example is "Attribution" - a term which on the surface just refers to assigning various media, creative and audience segments with percentages of contribution to success.

Attribution usually involves tracking individual customers across the web, based on interactions with digital media properties, both paid and owned.

More advanced platforms can track whether display ads come into view on the visible portion of a person's screen.

Attribution sometimes leverages DMPs and TMS (Tag Management Software), along with proprietary analytics, to attribute conversions and sales to specific ads.

Attribution is primarily focused on individual identification, but also relies on aggregate performance metrics to recommend adjustments in advertising tactics.

Data-driven methods that rely on contact information benefit from high levels of detail, but suffer from scalability (you can't track everyone).

Personalization, customer experience optimization and other initiatives fall into this category.

3. Data-driven marketing based on performance metrics involves analyzing investments in and returns from marketing initiatives, in order to better drive results.

Performance marketing, quantitative marketing, media mix modeling - these practices involved rolled up streams of customer actions - i.e. performance metrics.

"Performance marketing" is just a way of saying "marketing where you actually look at what works and what doesn't in order to drive outcomes."

"Quantitative marketing" has historically referred to enterprise-grade initiatives that use statistics to optimize marketing outcomes based on investment (i.e. ad spend) and key performance indicators.

"Media mix modeling" - or media mix allocation - is sometimes classed as a type of quantitative marketing. It involves analyzing which channels (TV, radio, display, etc.) have the greatest impact on conversions through probabilistic statistics (data science).

Data-driven methods that rely on performance metrics benefit from the fact that every system produces some measure of reporting and thus are highly scalable, but sometimes more detail is needed.

A focus on performance metrics also has a natural bias towards objectives.

Customer data can be a black hole of possible activities, and many companies are stuck in the vortex of collecting, cleansing, weighing customer data.

But performance data always tells a story relevant to your objective.

4. There's this thing called a "proxy" - it's how you measure the intangibles.

Some things are difficult to measure.

For example, "Awareness" (which is an actual objective for many marketers) is really the sum of "how much time do people spend thinking about your brand/product/service?"

Obviously, we can't strap brain sensors to everyone (yet). Most marketers use focus groups and surveys to approximate awareness.

Those may also be used to approximate "Brand Equity" - the amount people like and therefore demonstrate purchase intent towards a brand.

The problem is, surveys of all kinds are riddled with response biases - including the most subtle, such as familiarity bias and availability bias.

Why not supplement these traditional approaches to awareness measurement with more comprehensive, scalable (and faster, less expensive) tactics?

One increasingly popular method of measuring awareness via proxy is social listening.

This technology category is actually not focused only on social media, but the 'social web' - all those publications, blogs, articles, comments, social networks, forums etc... essentially most of the Internet.

"Best-in-class" estimates for the number of websites scanned by a social listening tool are usually around 100m or 200m websites.

For reference, Twitter counts as one website.

Digitally-transformed enterprises use these tools to monitor the success of paid and earned media initiatives, as well as establish competitive benchmarks for brand awareness, based on the assumption that some number of people who are aware of a brand/product/campaign will talk about it.

Other examples of proxies include NPS (Net Promoter Score) - a measure of the social equity a brand has with its customers.

5. You can't quantify poetry

Marketing - getting people to invest time/attention/money in brands, products & services - will always live partially in the poetic.

Connecting with customers inherently has one foot in the abstract, ethereal, creative - and one foot in the scientific, mathematic, quantifiable.

After all, some of the best ideas are ones no one has thought of before.

This is why Jay Baer proclaims that "Data-Driven Marketing is a Bad Idea" - all he's really saying is that you can't forsake the creative for the quantified, but the title he actually used is more sensational.

We need a more holistic view of marketing data

What marketers need is to broaden the scope of the way data is viewed, valued and used within their organization.

Personalization and attribution have their place among the most academic of statistical approaches.

And macro-performance measurement must concede the fact that, sometimes, the devil is in the details.

Of utmost importance is the fact that no data is valuable unless it connects to critical objectives. For most marketers, this means awareness, brand equity and revenue.

For more on this topic, see:

The Role of CRM in Data-Driven Marketing

Data-Driven Marketing Training

 tag:econsultancy.com,2008:BlogPost/68412 2016-10-18T13:23:06+01:00 2016-10-18T13:23:06+01:00 Traffic to hotel websites is declining: How should they respond? Patricio Robles
According to the study, monthly visits to sites like Airbnb, VRBO and HomeAway has surged by 70% over the past three years while direct traffic to hotel sites has decreased by 3.6%.

While the latter might seem like a modest decline, consider this: Hitwise estimates that within the next 12 months, visits to residential rental sites will surpass direct visits to hotel sites.

What's more, the Airbnbs of the world would appear to have potentially more favorable traffic profiles than their hotel site competitor.

They are slightly less dependent on search engine traffic than hotel sites and they generate more than double and triple the traffic from social channels and email, respectively.

Hitwise speculates that this "may be due to the fact that travelers seeking rentals may be emailing property links to friends" at a much higher clip, a behavior that is beneficial for rental sites for obvious reasons.

Not surprisingly, the rise of residential rental sites has not been kind to hotel aggregators like Booking.com and Hotels.com either.

According to Hitwise, their traffic has declined by nearly 8% over the past three years.

They are most dependent on search engine traffic, which when paid for can be very costly, and while they do receive more traffic from social channels and email than hotel sites, they don't outperform them by much in these two categories.

What should hotels and aggregators do?

While the continued rise of rental sites seems all but inevitable, hotels and aggregators can't sit on their hands.

In an effort to ensure that they don't unnecessarily cede gains to rental sites, they should look at consumer behavior, which might explain in part why rental sites have been so successful.

According to Hitwise, "females tend to dominate the booking of vacations" and they have very different preferences than males.

For example, female vacationeers are far more interested in booking vacation experiences that differentiate them from their friends, visit a different location every time they travel, and book through a company they have never heard of.

Rental sites arguably have greater appeal in these areas, but that doesn't mean hotels and aggregators can't compete.

Here are a few actions they can take...

1. Segment and personalise better

The differences between the preferences of female and male vacationeers highlight the importance of segmentation and personalistion for hotels and hotel aggregators.

While these companies do use segmentation and personalisation, this author hasn't seen much evidence of gender-based segmentation in email marketing campaigns from hotels and hotel aggregators despite the fact that their preferences are so divergent in key areas.

2. Focus on customer experience

Given the fact that overall vacation experience is so important today, particularly for women, hotels and hotel aggregators need to think beyond offering a place to stay.

While they may not be able to offer the variety and some of the novelty of the rental sites, which have a unique portfolio of properties to offer due to the nature of their businesses, hotels still have opportunities to create unique, personalised experiences for their customers.

3. Revisit UX

The user experience of sites like Airbnb has been a big part of their success.

While hotel and hotel aggregator sites will necessarily have some differences, there are a number of UX lessons they can learn from sites like Airbnb.

4. Take advantage of their strengths

Hotels and hotel aggregators still have the ability to appeal to vacationeers in ways that their rental site competitors don't currently.

For example, many vacationeers are interested in vacation packages in which activites are included.

Hotels and hotel aggregators are still far better positioned to offer these and they should take advantage of that while they can because it won't remain forever.
 tag:econsultancy.com,2008:BlogPost/68414 2016-10-18T11:15:00+01:00 2016-10-18T11:15:00+01:00 MailShop: A review of The Daily Mail's revamped ecommerce site Nikki Gilliland
MailShop describes itself as a "sophisticated online shop", selling home, garden and lifestyle items from select number of retail partners.

It is clearly targeted towards readers of The Daily Mail and the Mail on Sunday.

As a person who definitely doesn't fall into this bracket, I was simultaneously reluctant and intrigued to check it out.

Here's what I thought.

First impressions & features

My first impression of the site was that it looks quite basic, but with all the hallmarks of a modern ecommerce store, it is appealing enough.

The offer of 20% off immediately grabs the attention and there is a wide range of categories to browse.

Apart from the distinct logo at the very top of the page, there is nothing that particularly screams 'Daily Mail'.

Further down the page, editorial-style imagery nicely points the user towards the various category pages.

One thing that did catch my eye was the 'As Seen in Paper' logo.

This is the first and only real indication of the newspaper tie-in, which is obviously designed to provide extra value and incentive for loyal readers.

Categories & products

So, what exactly does MailShop sell?

Now expanding its offering from 3,000 to 80,000 product lines, it has removed clothing and books, choosing to focus on just home and garden instead.

In terms of the navigation, the drop-down menu is easy to use, and gives the user a good indication of the various products on offer.

The imagery on the category pages is simple but appealing.

With its muted colour schemed and sleek design, it is obviously geared towards the Mail demographic - those who prefer John Lewis to George at Asda.

The copy throughout is descriptive, if a little unoriginal.

I mean, no one has ever said "brighten up your home" in relation to lighting before...

As well as the standard categories, there is also the option to 'shop by room' - and here is where most of the existing editorial content can be found.

The Mail has indicated that there will be more to come in future, and it is this which will ramp up the incentive for readers.

So far, the content mainly revolves around buyer's guides.

While the content is informative, the typography and mismatched structure of the page isn't very appealing to look at in my opinion.

Moving on, I was quite impressed by the product filter.

It is very easy to narrow down searches, with options to filter by price, colour or designer, as well as sort by best selling or price.

(You can read more on best practice for product filters here.)

Having said that, despite being able to sort by 'rating', there was no futher information about this, nor any sign of customer reviews elsewhere.

Also, there's no such word as 'artifical'.

Product pages

The option to 'quick view' the products is a nice feature, especially considering that delivery prices and estimations vary from seller to seller.

This means that instead of clicking through to products and abandoning them, users are more likely to carry on browsing on the category page.

That said, how many people are going to pay £4.99 for delivery of a product that cost £1.95?

In terms of the product pages, they come off as a little uninspiring.

For example, take this page for a 'muffin mug' compared to the same one on Lakeland's own website.

MailShop has clearly just used the description from the original retailer, and overall the whole thing feels quite basic.

A study we published last year showed how duplicated product descriptions can have negative SEO implications, so this is something MailShop really needs to address.

On the other hand, Lakeland includes more description, eye-catching reviews and ratings, a prominent 'add to basket' button as well as a large pop-out image.

While the two might not look all that different at a first glance - these features are incredibly important for encouraging the user to buy.

(For more on product pages, see: 31 things I need to see on your ecommerce product page.)

Retailer profiles

Despite no sign of customer reviews or rating on the product pages, there is a rating system for brands.

So far, it doesn't appear to be have been used, and I couldn't find an option or prompt, so presumably it's only open to customers post-purchase.

With customer reviews an important feature for any ecommerce site, it is better than nothing, but it needs improvement and integration into the main site.

Location-based checkout

Lastly, I found one of the best features on MailShop to be the checkout process.

It involves a one-page summary, detailing total cost up front, as well as an option to checkout as a guest.

Later in the process, it also uses progress indicators - an essential feature for reassuring users.

The most impressive part is that there's no need to painstakingly enter in your address.

All I had to do was enter in the beginnning before it was automatically detected.

Offering impressive UX right at the very end - it is just a shame that the rest of the experience is a bit hit and miss.

In conclusion...

It slightly pains me to say it, but I was pleasantly surprised by MailShop.

With a decent checkout and a wide range of brands on offer, there's a lot to satisfy consumers.

On the other hand, with a lacklustre review system and lack of editorial content, there's still a lot to improve.

My overall feeling is that it's difficult to see it as a standalone ecommerce site. Despite no real correlation to the Daily Mail apart from featured products, the main logo and design is still reminicent of the newspaper's website.

This means that customers are likely to be loyal readers, and anyone else will be put off buying anything that might benefit the Daily Mail.

But with the publisher aiming to gain valuable data about its audience, this also appears to be the whole point.

Consequently, the site's success might depend on if the Mail can effectively target and engage with them.
 tag:econsultancy.com,2008:RoundtableEvent/831 2016-10-12T17:29:27+01:00 2016-10-12T17:29:27+01:00 Social Customer Service
Exclusively available for Econsultancy Enterprise subscribers, this roundtable gives you the opportunity to meet with your peers and share knowledge, best practice, opportunities and challenges in particular areas of Social Customer Service.

Attendance is limited to 14 - 16 attendees, with discussion chaired and facilitated by Econsultancy.

Agenda

- What are the pros and cons of dealing with customer service via social media? To what extent are delegates already doing it?

- How can marketers develop their capabilities in this area? What does/doesn't work?

- How can marketers establish the business case for social customer service?

- What systems and processes are required for effective social customer service? Which team should it sit with?

- KLM is scaling up its social customer service by using AI and chatbots. Is this the future of customer service? How can other companies emulate it?
 tag:econsultancy.com,2008:BlogPost/68375 2016-10-12T14:00:00+01:00 2016-10-12T14:00:00+01:00 Airbnb: How its customer experience is revolutionising the travel industry Paul Rouke
Despite the fact my family have booked our last seven holidays with Airbnb, I still think it is one of the internet's best kept secrets.

Here's how Airbnb is shaping the future of the travel industry:

It's aspirational

Remember the saying, there is no place like home?

The rise in popularity of boutique hotels proved that there was a growing segment of travellers who wanted a more varied choice of accommodation; an experience characterised with personalised touches and the chance to be immersed in the local culture.

Essentially, Airbnb is a boutique hotel on steroids.

With a homepage headline of "live there", Airbnb offers the chance to stay in (sorry live in) aspirational, unique homes.

The whole idea is that staying with Airbnb is more than just a holiday, you get to experience new places just like the locals do, which appeals to people who don't like to see themselves as normal tourists.

Offering some really unique properties for rent, in some of the world's most spectacular locations, you'd expect that when you first land on the Airbnb website your emotions will be stirred.

Whether it be excitement, amazement or belonging, Airbnb captures these emotions with carefully chosen imagery and background videos.

Yes, there is the search facility layered on top, but first and foremost it has focused on connecting with visitors on a more personable level than any travel agency website I have been on.

I was recently in one of my local travel agents to exchange some money.

While scanning over the shelves of brochures, I couldn't help but wonder what the cover of an Airbnb holiday brochure would look like.

It's built on pure trust

The only part of the whole customer experience that Airbnb has full control over is the website.

This means that the brand has to place complete trust and faith in the people from around the world who choose to rent their properties on the platform.

It also requires the people renting out their houses to place trust in their guests (who they have never met before), not to mention the trust the holidaymaker or business traveller has to place in their host, with the hope that "what they see online, is what they get."

As expected, social proof plays an integral role in building that trust.

For people to spend money on their holiday, weekend getaway or business trip with no physical interaction and no "credible travel agent" behind the booking, requires great levels of transparency and confidence.

Don't forget, you are not getting an ATOL protected holiday through Airbnb.

As you can see, Airbnb is definitely the best when it comes down to harnessing the power of genuine social proof.

It's price sensible

Airbnb connects people to unique travel experiences, at any price point.

For all those millions of people with children who have to go on holiday in school holidays, Airbnb is perhaps the biggest secret they are waiting to discover.

My family and I have booked our last seven family holidays through Airbnb, genuinely saving hundreds of pounds compared to what we would have paid booking through traditional channels.

It's personable

From the copy used on the website, through to contacting Airbnb, you always receive a very personable experience.

Very often when you arrive at your property, hosts will leave a small welcome note or present to welcome you on your arrival.

You may even get a welcome message on the chalkboard of your new home…

The biggest success that Airbnb delivers in this area is that 99% of the time you never actually interact in person with another human. Now that is a special user experience.

It's innovative

Airbnb isn't standing still.

I love how the company is now harnessing its community of hosts around the world to provide unique and memorable experiences for travellers whilst staying at their property.

This really helps Airbnb customers to 'live like a local'.

It's memorable

Whether a flat for a night, a castle for a week or a villa for a month, Airbnb connects people to unique and inspirational travel experiences.

With property type search filters including Tipi, Earth House and Treehouse, you know you are on to something quite unique.

For all us business travellers, Airbnb also provides us with unique opportunities at competitive prices.

In 2015, myself and two colleagues spent five days in central Vancouver staying in a luxury penthouse apartment worth over £2m.

The cost to us? £130 per person, per night.

It's responsive

As a brand, Airbnb can provide lessons in responsiveness to many larger, and more experienced businesses.

In my seven family holidays through Airbnb, there was only one occasion where we were let down and when it became clear that we needed Airbnb to resolve our issue with our host, they got on to fixing the issues straight away.

Airbnb recognised the opportunity to turn a potential brand detractor into a brand advocate, by simply being responsive and respectful.

I, for one, gained increased levels of respect for their brand following this.

How many brands are truly responsive and respectful to customers when they have a negative user experience?

It's beautiful

From the brand logo, through to the app the Airbnb design and user experience is quite simply beautiful.

I will hold my hands up and say, the Airbnb digital experience played a significant role in a current re-thinking of one of our client's online experience.

It's relevant

Small things throughout your stay show you how Airbnb is all about ensuring that customers truly enjoy their experience.

For example, when arriving at your destination Airbnb offers helpful directions to your accomodation.

It's human

In summary, Airbnb is human. Browse around and you see people like you and me who are a part of this unique, growing community.

The people who are taking a different path to experience more memorable, unique and personable travel experiences than we have ever had before.

Conclusion

To me, Airbnb is one of the most inspirational and progressive brands in the world, regardless of industry.

This is mainly due to its forward thinking and absolute focus on the customer experience.

The question is, will the Airbnb experience become the future of the travel industry?

And what can travel agents do to start offering their current customers some of what Airbnb have made central to their overall customer experience?

For more on this topic, see:

Could travel sites like Airbnb be doing more with their content?

10 examples of great Airbnb marketing creative

Creating Superior Customer Experiences Training Course


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by Sarah A
(Mississauga, ON. Canada)
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Long live the mouse!
Innovations in voice and speech technologies may make the mouse obsolete, but we've seen plenty of innovations in the way we use our hand to provide input for our PCs.
Innovations in voice and speech technologies may make the mouse obsolete, but we've seen plenty of innovations in the way we use our hand to provide input for our PCs.
Last week, Gigabyte held its Open Overclocking Championship (GO OC) in Taipei, Taiwan. The world's best overclockers battled it out during a grueling five hour competition. Check out the following slide show for screenshots of the event and its champions.
We'll show you how to pick up a bargain this week, including a great deal on a Nikon camera, a cheap mobile phone plan, a Canon Legria HF20 camcorder at a reduced price and a 46in Samsung LCD television with a free 22in LCD!
There's a special place reserved for the stalwart hardware that many of us have depended on day after day, year after year. Or at least, we believe there should be a special place.
The phones in the Icon range are the Samsung Preston Icon, the Samsung Galaxy Icon, the Samsung HD Icon and the Samsung Omnia Icon.
New Coke. Chia pets. Ashton Kutcher. All are bad ideas that should have been snuffed out before they emerged into public consciousness. All are things that make you scratch your head and say, "What in God's name were they thinking?"
We'll show you how to pick up a bargain this week, including a great deal on a Nokia smartphone, an HP netbook for under $500 and a 200Hz 40in Sony Bravia LCD television for less than $2900!
Apple's latest update breathes new life into the iPhone, with a host of nifty features. Here is a look at some of the most important.
From Microsoft's no-controls 'Natal' to Sony's PlayStation 3D motion sensor to Nintendo's quirky Wii vitality gauge, what was hot -- or not -- at this year's E3.
Sony Ericsson recently unveiled three new flagship mobile phones, including the 12-megapixel Satio, previously known as Idou. The handsets should hit the Australian market in late 2009.
Without a doubt, the desktop PC is falling out of favor as the world gravitates to equally powerful laptops and ultraportables. But some people out there will never turn in their towers of power
Apple has announced the launch of the iPhone 3G S -- the third iPhone to be released since the first model hit the US and other selected markets back in 2007.
After using Facebook for a while, you notice that people tend to say the same things over and over in their status updates. They are bored at work, they're behind on sleep, they have big news -- or they just want to tell you how generally bitchin' life is. We take a look at the 10 most common kinds of Facebook updates.
We have already opened D-Link's 2U xStack DSN-2100-10 Storage Area Network (SAN) array. The D-Link xStack DSN-3200-10 is a larger, 3U SAN array that provides increased storage, greater network flexibility and better reliability in case of power failures.
A mouse is such a simple device that not even the worst inventor could screw it up, right? Wrong! We'll give you 13 examples.
The latest business news, reviews, features and whitepapers
Visit our shop for the best deals on hot products
Watch our video news and reviews from around the world
Comprehensive buying guides, features, and step-by-step articles
First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.
For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.
The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.
The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.
My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.


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Looking for a good book
WHERE TO find a good book these days? This is not an idle question, since one considers the unstoppable and undeniable ascendency of the e-book and digital publishing so reminiscent of a tsunami's crashing waves that have so drowned the edifice of the traditional publishing industry while uplifting smaller presses and houses like boats to navigate the new tidal paths. In this environment, there is a profusion of books that are as innumerable, it seems, as pixels on a screen, but that have originated from just as many sources, from tried and true classics that are freely available for download, yet may have been poorly edited or otherwise converted to a digital format with mistakes in the body of the text itself.
Likewise any larval would-be author with a little spare time, the ability to string two words together and access to an Amazon account may now upload their respective magnum opuses online and sell them as easily as any commodity direct to the consumer.
The debate over indie vs. traditional publishing has waxed and waned with both sides offering their arguments and opinions. There are some who see virtue in the old-style publishing process, including the role of gatekeepers in ensuring quality and the extensive editing and marketing offered to promote authors. Meanwhile, those who have taken the indie route extol the ability of writers to place their work directly before readers and seek out their own audiences. The quality control of gatekeepers, they argue, can often morph into an ideological checklist while the editing they offer has lessened in quality and the individual writers are more and more often expected to take on their own duties in marketing their work anyway.
They also point to several runaway bestsellers and incredible success stories of authors who have gotten their start on the indie route but who have gone on to success, a few to the point where they are practically household names.
Which leads back to the question of where to find the books worth reading, since the plethora of new releases and the democratization of e-publishing means there are far more books out there than can possibly be read in a single lifetime.
In this, readers are best served by looking to the most qualified opinions: that of fellow readers, both reviewers by trade and those readers who post their opinions on sites such as Amazon.com. It is for this reason that I am in favor of readers taking the time to write their impression of a book they have enjoyed. After spending time immersed in an author's hard-written prose, one means of saying "thank you" would be taking a little more time to pen a review.
The process has become simplified and streamlined thanks to the technological innovations of the e-book, to the point that upon completing a digital book I am prompted to write a review and share my thoughts, rating and recommendation.
I happen to be a longtime reader of reviews and an occasional writer. I have since become a more frequent writer and a more discerning reader of reviews. We are in an age when word of mouth is vital to the success of an author in promoting their work, and for that process to have its full effect it becomes necessary to do more than type a few hasty and generalized lines about how great a recent read is. Here the discerning part kicks in, because a book is judged not only by the number of reviews it garners, but by the detail of those reviews. As I finish a book, I find I am now mentally composing my review, attempting to highlight what I most enjoyed to attract like-minded readers, while also being careful not to give away the story. It takes practice, but it's also fun, and illustrates the interactive relationship between readers and writers in a vibrant fan base.
DeFrank can be reached at firstname.lastname@example.com.


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Discrimination against Gay people in the Philippines
- published: 23 Aug 2014
- views: 491
This was our project in sociology. Our task was to tackle some social problems here in the Philippines. We chose to discuss about discrimination against LGBT community, specifically, gay people. Here is our interview with two of them that somehow experienced discrimination in any form....


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HourlyMore than 30 hrs/week
We are a USA education company which sells our program to k-12 schools in the USA. We are seeking to hire a team of 3-4 experienced telemarketers with pleasant voices to call 24,000 schools to introduce our services between 1/28 and 5/31 to schedule appointments for our CEO and leadership team.
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About the Client
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Multiplication Five Minute Frenzy Charts (C)
In this multiplication facts worksheet, students complete four 10 by 10 grid charts with multiplication facts to 144. Students try to complete each chart in less than five minutes and score 98% or better.
3rd - 4th Math 3 Views 21 Downloads
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Ten-Frames – A Games Approach to Number Sense
"How can you help students visualize numbers in a way that is compatible with our base-ten number system?" The answer is simple: use ten-frames. Whether they're being used as a part of classroom routines or as instructional tools, this...
K - 3rd Math CCSS: Adaptable
Division Practice Sheets: Grade 4
Expand on young mathematicians' prior knowledge of multiplication with this series of worksheets introducing the concept of division. Covering a wide range of topics from basic fact families and single-digit division to long division...
3rd - 5th Math CCSS: Adaptable
Multiplication and Division Card Games
Why have students complete tedious worksheets when they can play fun math games instead? Your young mathematicians will be fluently multiplying and dividing in no time after practicing their skills with this collection of card games.
3rd - 5th Math CCSS: Adaptable
Number Line Graphic Organizer for Elapsed Time
Introduce young mathematicians to the concept of elapsed time with this simple upper-elementary math lesson. Using the help of the included number line graphic organizers, children work through a series of guided and independent practice...
3rd - 6th Math CCSS: Adaptable
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Today is Midsummer for many Europeans, I'ts a nice tradition and the weather is great here in Stockholm..so far. I will drink alot of beer today and I'm certainly not alone (Probably not Carlsberg but WTH..) What is your plans for Midsummer?
Have a good one!
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Show and tell for designers
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microblogging platforms like Twitter, Fanfou, and Jiwai (see this previous Friday 5) are used by Chinese netizens to pass around links, memes,shayari short tidbits of breaking news, and other kinds of information that can fit into 140 characters. In other markets, particularly the US market, companies and brands have long been taking advantage of this platform as a communications / marketing tool, and while the tactic still seems to be in its embryonic stage in China, a number of commercial entities have found success with…Continue Reading "Companies & brands using microblogging in china"
Product review 2.0 in chinaCategories Blog
you're an active consumer, but you don't trust advertising or mainstream media. You're new in the city, and you want to find some great places to eat, but you don't know anyone who can give you any tips. You want to go south for the holidays but you don't want to end up getting fleeced in some Disney-fied tourist trap. Or you've just bought an amazing / terrible new digital camera and you want to convince the rest of the world to buy one too…Continue Reading "Product review 2.0 in china"
I peeked this TED Talk today and was pretty impressed. Shirky does many things really well in this presentation, but most notably: He smartly and succinctly summarizes the entire "transforming media landscape" X "social / digital media is important and why" meme we have all come to know and love over the past 5 years. He clearly illustrates the best example of social media in a China to date – better than any of us so-called Chinese digital experts have done. [Hail the power of…Continue Reading "Clay shirky kills it, enough said"
politics on the chinese internetCategories cool hunting
Due to China's digital censorship regime (playfully known as the "Net Nanny"), politics can sometimes be tricky to talk about on the Chinese Internet. On websites affiliated with Chinese state-run / owned media organizations, conversation can carry on freely within the boundaries the sites have set up for themselves, but on more independent venues, Chinese netizens often have to resort to typographical tricks or character substitutions to mention people, places, and events whose names may be deemed "sensitive words" by the Net Nanny. In general,…Continue Reading "politics on the chinese internet"
A nice set, a dj slipmat design eventCategories Art, Blog
Shanghai is the next stop for A Nice Set, a traveling exhibition of customized slipmats designed by leading artists from around the world. Presented by NeochaEDGE and Jellymon, A Nice Set | Shanghai will feature slipmat designs from international artists as well as the first showing of original slipmat designs from emerging Chinese artists. Further integrating the music + art theme, a set of Aerial7 headphones will receive a custom-design treatment by Chinese artists and displayed at the exhibition. A Nice Set | Shanghai exhibition…Continue Reading "A nice set, a dj slipmat design event"
My dad always told me that my taste buds would change as I got older. He would usually tell me right as he turned down a bite of something sweet. He was mostly right, but he inexplicably failed to mention that donuts were exempt. So imagine my delight when I stumbled upon the Donut King at Grand Gateway Mall in Xujiahui. Having sampled (and been disappointed) by Mister Donut and Dunkin' Donuts efforts in Shanghai, I agreed to grant Donut King a shot at The…Continue Reading "The donut"
Be brave and loveCategories cool hunting
Taken in Shanghai inside Even Penniless, a women's boutique on Changle Rd., near Ruijin Rd. I quite like this shop, it's full of minimalist black, white, and grey clothing designed by Shanghai-based fashionisto Gao Xin. There is not a woman on the planet that wouldn't look great in his stuff. I wish he had a men's line.
Beijing telephone boothCategories photography
Taken in Beijing, on West Dawang Rd. close to the Guanghua Rd. intersection. I snapped this photo without much thought, but it has turned out to be one of the best photographs I've ever taken. The funny thing is – I took it with my iPhone. With all due respect to an otherwise great device, the iPhone camera is usually a mediocre-at-best camera.
Protest in shanghaiCategories Architecture
I noticed these protest banners on my way into work this morning. I wonder how long they will stay there. The photos below were taken in Shanghai at the intersection of Middle Huaihai Rd. and Huating Rd. The first one says: 上交响迁建严重扰民破坏和谐, meaning "The relocation of the Shanghai Symphony Orchestra to a new building seriously disturbs the people and is destroying (social) harmony." The second one says: 上交响不要论为破坏历史建筑的罪人, meaning "The Shanghai Symphony Orchestra should not turn into criminals against historical architecture." Does anyone know why…Continue Reading "Protest in shanghai"
Glass shard wallsCategories Architecture
Taken in Shanghai in an alleyway near the intersection of Middle Fuxing Rd. and Baoqing Rd. Maybe I'm the only one, but I quite like the glass chard aesthetic atop Exam status in China. On some level, I think it's artistic. I've seen it done with multi-colored glass and even with bits and pieces of smashed wine bottles.


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realmagick.com The shrine of knowledge.
- #BAW2016: "The birth of consciousness: a story of brain creation" by Shane Hegarty
- These connections develop in such a way that a map of our entire body, called the 'homunculus', forms in the cortex, which is strangely upside-down and disproportionate.
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- In Creative Control, Benjamin Dickinson Imagines the Very Near Future
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Homunculus is described in multiple online sources, as addition to our editors' articles, see section below for printable documents, Homunculus books and related discussion.
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A stay at The Hostel Paulista places you in the heart of Sao Paulo, walking distance from Museum of Art of Sao Paulo and Trianon Park. This hostel is close to Municipal Theater and Sala Sao Paulo Concert Hall.
Make yourself at home in one of the 58 guestrooms. Prepare your meals in the shared/communal kitchen. Complimentary wireless Internet access is available to keep you connected. Bathrooms have rainfall showerheads and hair dryers.
Take in the views from a rooftop terrace and a garden and make use of amenities such as complimentary wireless Internet access. Additional amenities at this hostel include concierge services, an arcade/game room, and a television in a common area.
Quench your thirst with your favorite drink at a bar/lounge. A complimentary buffet breakfast is served daily.
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One Direction
|Your birthday girl and all her guests will be ready for a huge dance party to break out when they see this great One Direction party theme. This boy band from the United Kingdom has created a huge sensation here in the United States. They have become the obsession of every girl, including yours. Everyone has their favorite member that they daydream about constantly, and these daydreams will come true when these guys make an appearance at the party!
|The One direction theme will all start with the tableware we offer with their totally cute faces. The plates, napkins, and table cover feature a portrait of all the guys surrounded by fun colors and looking like they are posing in a Polaroid picture. Your daughter and guests might not want to cover up these fantastic supplies with party food if this fun group of guys are hanging out on them! There '1D' logo also appears on these items.


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