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tag:econsultancy.com,2008:/topics/email-ecrm Latest Email & eCRM content from Econsultancy 2016-10-20T10:00:00+01:00 tag:econsultancy.com,2008:Report/4278 2016-10-20T10:00:00+01:00 2016-10-20T10:00:00+01:00 The Fundamentals of Email Marketing
No tool in your marketing toolbox is as valuable and necessary to you as your email marketing programme:

Email generates a generous return on investment, higher than any other digital marketing channel, including search and social media.

Email extends the reach and power of every other marketing channel you use, whether it's digital, mobile, print, broadcast or out-of-home.

Holistic email marketing improves the customer experience.

Email messages can align with all of the touchpoints on the customer journey, from browsing to buying and on to loyalty.

 Continuous platform development makes innovations possible.

The Fundamentals of Email Marketing report will help marketers understand, implement and execute email strategies to maximise return on investment in this channel.

What the report includes

The report includes initiatives, strategies and tactics that are not part of the conventional wisdom surrounding 'best practices'.

All the initiatives, strategies and tactics recommended in this report assist both the marketer and the consumer. We've created this guide so you can use it to either review your existing email strategy or to help create a comprehensive email marketing strategy from scratch.

We've also included a multitude of practical tips you can apply to individual campaigns to help maximise results.

A word of advice before reading – always question a tip and test it, even the ones we advocate here. Don't accept on faith that something is the best route to take.

However, whether you are a time-pressed newcomer to email or a grizzled veteran looking to elevate your programme, this guide and its recommendations are a good place to start.

How the report is structured

We've written this as eight standalone sections covering the essential areas of email marketing:

Objectives and strategy

Growing your database

Using your email for targeting

Designing for email

Copywriting for email

Testing and optimisation

Reporting success using metrics that matter most

Deliverability optimisation

So you have a choice: you can sit back and read this guide from beginning to end like a book or you can jump to the section that has the most relevance to your current needs and explore it and delve into the others as and when needed.

Author and contributors

This guide has been put together by Kath Pay, who lives and breathes email marketing, with the aid of several experts who have kindly contributed their time and effort in producing this guide.

Contributors to the report include:

Skip Fidura, Client Services Director, dotMailer

Guy Hanson, Senior Director of Professional Services, Return Path

Steve Henderson, Compliance Officer, Communicator

Loren McDonald, Marketing Evangelist, IBM Marketing Cloud

Dela Quist, CEO, Alchemy Worx

Jordie van Rijn, Email Marketing Consultant, eMailMonday

Karen Talavera, President, Synchronicity Marketing

Catherine Toole, Founder and non-executive Director, Sticky Content Ltd

Download a copy of the report to learn more.

A free sample is available for those who want more detail about what is in the report.
 tag:econsultancy.com,2008:BlogPost/68391 2016-10-13T01:00:00+01:00 2016-10-13T01:00:00+01:00 Ten ways to freshen-up your email marketing Jeff Rajeck
So, though it seems like email is working well, companies are not increasing investment in the channel.

One potential reason for this is that email is a legacy technology and many marketers have become comfortable with how it fits into their organisations.

To others, though, email marketing is still evolving and there are a number of new best practices which can help even the most jaded email marketer.

To find out more about these, we spoke to a number of marketers about email at our recent Digital Cream Sydney and asked for ways to 'freshen-up' a stale email marketing programme.

Here are ten tips provided by client-side marketers on the day.

1. Email marketing is a value exchange

One of the first things participants pointed out is that consumers are becoming much more savvy in managing their emails. Often, they pointed out, people have multiple email accounts to manage and ignore commercial emails.

Because of this, email marketers should no longer send emails with a simple call-to-action and hope for the best.

Instead, marketers should treat an email as a 'value exchange'. This means that every email sent should answer the customer's unspoken question, 'what's in it for me'.

Special offers, exclusive content, and event invites all provide this, according to attendees.

2. Email content must be engaging

In addition to providing value to get clicks and opens, marketers must also provide engaging content in order to be read.

According to a recent report by Litmus, email is most often opened on a mobile device.

Because of this, noted one participant, emails are not only in competition with other emails but with everything else available on mobile.

So, when writing emails, keep your user's short attention span in mind and make sure that the content is sharp, relevant, and to the point.

3. Use social media to build email lists

Attendees said that organisations still struggle to get email addresses from potential customers.

While buying email addresses is now completely out of the question, many are wondering what to do to increase the size of their list.

One participant said that social media can help.

First off, educational advertising on social media helps drive high-quality traffic to the site. Then offering a free service or valuable information in exchange for an email address can help increase the list size.

Also, if users need to login to your site for any reason, use a social login. Then you should be able to get their email address as well as some demographic information.

In either case, another noted, the organisation should still use an opt-in email in order to ensure that the customer is okay receiving promotional emails in the future.

4. Marketers need to get email data under control

Another way companies can improve their email marketing programmes is to look at the data that they use to measure effectiveness.

With so many departments having access to email, there is often no visibility in an organisation about how many times a customer has been emailed.

This means that marketers have no way to gauge 'email fatigue', one of the most common reasons for unsubscribes.

Also, another participant pointed out, most organisations do not have clarity on what click, open, and unsubscribe rates they should aim for.

Some do use industry benchmarks, but attendees felt that these were too general.

Email marketers should lead the way on the benchmarks and ensure that everyone who uses email knows what data and targets they should aim for and how they can help to avoid over-emailing customers.

5. A/B testing makes a big difference

Delegates were all enthusiastic about the positive effects of using A/B testing in their email marketing programmes.

Things marketers test include:

Email receiver's name.

Subject line.

Amount of content.

CTAs.

Frequency.

Out of all those, participants felt that subject line was probably the most important and encouraged others to make testing that a general practice.

6. Use responsive design and video in emails

Emails have changed a lot in the past few years. Now that many people view them on mobile email clients which support rich media, they can include HTML5 design, graphics, and even video.

Participants agreed that better-looking emails tend to perform better, but urged marketers to test emails on multiple platforms.

One attendee noted that many email platforms still do not use responsive design as standard and so emails may not render correctly.

Another delegate said that video has worked very well for their company, but added that all video in emails should have subtitles as well as audio.

7. Use preference centres, but be careful

Participants said that email marketers should use web pages where customers can update their preferences, also known as 'preference centres'.

They can help brands keep subscribers who were about to unsubscribe and get feedback from those who do.

Poorly-designed preference centres, however, can cause customer frustration.

Delegates warned that requiring customers to login to make changes or offering overwhelming options can turn what should delight customers into something which destroys brand loyalty.

8. All employees who use email marketing should be trained

As email marketing has become more widely-understood in organisations, the use of the channel has become more widespread.

What this means is that in many organisations, people who are not familiar with marketing principles often send out campaigns without abiding to the principles of good data management and integrity.

At best this means that customers will get too many irrelevant emails and at worst, one participant warned, the organisation may be blocked by major email providers for spam.

Because the stakes are so high, anyone who has permission to launch a campaign should be trained in email marketing.

At the very least they should understand email design, copywriting, audience management, and relevant spam laws.

9. Enterprise-grade email systems are becoming standard

Most participants on the day said that they use, or are in the process of buying, enterprise-grade email systems.

Products mentioned included Salesforce, Oracle, and Adobe all of whom include email within their marketing clouds.

Mailchimp was mentioned as a high-quality product for those companies who do not send massive amounts of emails.

Along with buying these systens though, attendees said that marketing teams need to allocate resources to learn and use the system properly.

Without proper training, one warned, the advantages of having an enterprise-grade email system will not be realised.

10. Email is not the future

Interestingly, many delegates were keen to point out that email is a legacy technology and will probably not grow in influence.

This is because consumers now have so many other ways to find information out about brands and keep in touch with customer service.

This means that email marketers should start to see what other services they can integrate with emails, such as online chat, in order to keep their skills current.

That said, another participant pointed out that email will probably never go away completely.

To back that up, they pointed out that we still receive physical, direct mail from brands to this day.

A word of thanks

Econsultancy would like to thank all of the marketers who participated on the day and especially the moderator at the Email Marketing table, Monica Villate Escobar, Marketing Manager at Ventura Health.

We hope to see you all at future Sydney Econsultancy events!

 tag:econsultancy.com,2008:BlogPost/68346 2016-10-07T14:24:28+01:00 2016-10-07T14:24:28+01:00 New data shows why digital is now critical to pharma Patricio Robles
At the same time, more than half (53%) of all marketing to physicians takes place through "non-personal" marketing channels.

Digital channels in this category include email and SMS alerts.

Today, physicians say they spend 84 hours per year interacting with pharma firms through non-personal channels, which they estimate represents 64% of the total time they spend interacting with pharma firms.

It can be overwhelming. According to ZS:

Today, each of the 26,000 prescribers contacted most frequently by pharmacos receive around 2,800 contacts per year from the pharmaceutical industry.

This amounts to about one contact – an in-person sales rep visit, email, phone call or other – every working hour, including weekends and holidays.

And they receive these commercial messages on nearly every device, including iPads, mobile phones and laptops.

Interestingly, despite the fact that physicians perceive that non-personal channels account for the majority of their pharma interactions and pharma companies estimate that 52% of their outreach is through non-personal channels, budgets don't appear to have shifted yet.

A whopping 88% of sales and marketing dollars are still allocated to sales staff.

Increasingly elusive physicians

With the majority of physicians restricting access to sales reps, and 18% of them now "severely" restricting access by meeting with fewer than 30% of the reps who try to meet with them, it's clear that physicians are becoming more elusive and pharma marketers will need to up their game to reach them.

According to Malcolm Sturgis, the associate principal at ZS who led the firm's study: "To reach physicians, the pharma industry must become more targeted and sophisticated in its multichannel marketing efforts.

"As the variety of alternative marketing channels available today continue to expand, it is critical for pharma to focus on providing a better experience and respond promptly to customer challenges."

That doesn't mean getting too aggressive, or going too broad.

"While non-personal communications provide an opportunity to reach those 'tough-to-see' prescribers, blindly inundating healthcare providers with digital communications isn't the best solution," Sturgis noted.

Pharma marketers will also need to carefully craft the messages they deliver to physicians because of trust: according to a study conducted by Deloitte Consulting, 75% of physicians don't entirely trust information that comes from pharma.

But despite the challenges pharma marketers face in today's environment, a large number (84%) told Deloitte that they are influenced by proprietary data, such as efficacy data, that only pharma companies can provide.

And 65% indicated they'd be willing to interact with pharma firms around that content through social channels.

There are also new channels, like EHRs, through which pharma marketers have opportunities to provide value to physicians and interact with them in meaningful ways.

So as physicians become harder to reach through traditional channels and take more control over their interactions with pharma companies, expect to see pharma marketers adapt by investing more in non-personal digital channels.

For more on this topic, check out these reports:

Embracing Digital Transformation in the Pharma and Healthcare Sectors

Healthcare Study: Organizing Marketing in the Digital Age

 tag:econsultancy.com,2008:BlogPost/68392 2016-10-07T14:14:00+01:00 2016-10-07T14:14:00+01:00 10 superb digital marketing stats from this week Nikki Gilliland
If you're in the mood for more, the Internet Statistics Compendium is ready and waiting as always.

Half of consumers want more sophistication from online banking

New research from the DMA has revealed how consumers feel about their current online banking services.

Despite 76% of customers using online banking and 22% using mobile banking - 45% still like to visit their local branch to talk about issues face-to-face.

Findings also show that consumers also crave more sophistication from their online services.

71% want rewards for loyalty, 51% desire special access to offers and 49% want email alerts.

Over half of UK retailers are failing to personalise online content

Despite 93% of retailers admitting that consumers want personalised content, new research from Monetate has found that just 59% are delivering it across more than one online channel.

Out of the 81% that are able to personalise content across multiple channels, more than half are unable to synchronise it for a consistent cross-channel experience.

Of the obstacles cited by retailers, a lack of human resources is said to be the biggest, closely followed by an inflexible ecommerce platform.

Videos feature in a quarter of search results

A new study by Searchmetrics has found that while page one of Google only shows around 8.5 organic links, there are a growing number of other opportunities for marketers to target search.

This is because nearly every search query results in at least one type of boxed out content, such as app suggestions, integrated Twitter cards, images and videos.

Videos in particular present a huge area of opportunity, featuring in around a quarter of results.

More specifically, YouTube is the top platform to target, with 9 out of 10 videos being hosted by the site.

Consumers are more receptive to early morning ads

According to a new study by YuMe, consumers are more receptive to ads in the morning, despite the common perception that evening is prime time for advertising.

In a survey of 10,000 consumers, people were asked to rank their willingness to receive a message from a brand on a scale of 1-100.

With an average of 59 in the morning and 45 in the evening, an early start was clearly favourable.

Further to this, the study also found that purchase intent is also higher at this time, coming in at +11% from 3:00am to 11:59am.

44% of small businesses are failing to keep up with customer demands on payment preferences

Research from PayPal has discovered that small businesses might be missing out on sales due to a refusal to modernise payment options.

In a study of over 2,000 businesses owners, it was found that two in five have never reviewed how they take payment from their customers.

What's more, just 17% have a mobile-optimised website and just 4% have a mobile app that takes payments.

With a growing interest in digital wallets and contactless payments, the lack of options provided could be the most significant barrier to purchase.

Adobe says email campaigns are failing to engage

Adobe's latest report has revealed how Europeans are spending over a third of their waking day on email, but despite this, they are opening 10% less emails from brands.

Analysing the email habits of 3,000 professionals across Europe, the report also found that emoji use, an overload of messages and poor optimisation are among the biggest bugbears.

With smartphones overtaking desktop as the most favoured device to read emails, 22% of users say they disengage if an email is not optimised for mobile.

Apple named the valuable brand in the world

Interbrand's Best Global Brands report has revealed that Apple is worth an estimated $178.1bn, making it the most valuable brand in the world.

Since increasing its value by 5% in 2016, it is now $45bn ahead of Google (which is said to be worth an estimated $133.2bn).

Other brands included in the top ten include Coca-Cola, Microsoft and Toyota.

Interbrand's rankings are determined by financial performance of the product/service, influence on customer choice and the strength of the brand in commanding secure earnings.

55% of companies see conversion rate optimization is seen as crucial

Econsultancy's latest report highlights how conversion rate optimization continues to be a key area of focus among digital marketers.

55% of companies currently see it as 'crucial' to strategy and 35% also rank it as 'important'.

With the importance of conversion rate optimisation remaining high over the last few years, insight suggests that data setup and integration are now becoming areas of focus.

For more on this, you can download the Conversion Rate Optimization Report 2016 here.

The Apprentice generates 123 tweets per minute

Lord Sugar returned to our screens this week, and analysis from Spredfast shows that the nation was quick to react on social media.

The first episode in the new series of the Apprentice resulted in a peak of 123 tweets a minute, totalling over 74,000 mentions of the show between 9pm-12.20am.

Many users took to Twitter to vent their frustration, with sentiment around the show being 18% negative and 13% positive.

However, it appears that many were nonplussed with the familiar format, with the show seeing 69% neutral sentiment.

When you're in a meeting and you've had too much coffee… #theapprentice pic.twitter.com/SQMvXMgdGZ
 — The Apprentice (@bbcapprentice) October 6, 2016

Attitudinal segmentation is three times more accurate than traditional demographics

A study from Network Research has revealed that marketers would see better results by basing research on millennial's behaviour and attitudes – not age and gender.

In a survey of over 1,000 consumers, the company found that most make decisions based on the rational and emotional components of brand relationships.

As a result, many marketers could be seeing limited results by focusing on narrow or traditional demographics.

The study also quashed common perceptions about certain demographics, such as the idea that that consumers on lower incomes are less concerned about the environment.
 tag:econsultancy.com,2008:BlogPost/68365 2016-10-05T01:00:00+01:00 2016-10-05T01:00:00+01:00 The best APAC digital marketing stats from September 2016 Ben Davis
WhatsApp at 97% penetration in Singapore

Unsurprisingly, 86% of the country's respondents say it is their most-used app, according to research by Blackbox, published by eMarketer.

Facebook Messenger trails in second place, used by 57% of respondents in Singapore. Only 2% said it was the chat app they use the most.

KFC's Tmall page contributes to 2.4m chicken nugget sales

KFC has more than 5,000 restaurants in over 1,100 cities in China, and as of September 6th, the chicken restaurant has its own Tmall shop.

The Tmall shop offered discounted meals when purchased in bulk (e.g. 30 breakfasts for c.$30). The page ran in conjunction with an augmented reality game in restaurants, where Tmall app users could 'capture' the Tmall cat and receive discounts on the KFC Tmall page.

And the stats? 3m uniques to the KFC Tmall page on day one alone. 80,000 30-piece chicken nugget packs were sold (that's a whopping 2.4m nuggets).

28% of APAC consumers have not interacted with mobile ads in six months

An IAB report finds APAC to be the region most unresponsive to mobile advertising.

28% of APAC respondents said they had not interacted with mobile ads in the last six months, compared to 19% in both South America and Europe.

This may be seen to be particularly surprising given mobile adoption in APAC (44% of Chinese respondents buy on mobile every month). More from Mumbrella.

Multichannel marketing and channel preferences across APAC

Experian's Digital Consumer View Asia report has plenty of data to be drilled into.

Here are some highlights from the survey of 1,235 respondents across six Asian markets (Singapore, Malaysia, Indonesia, Thailand, Hong Kong and China).

Across the region as a whole, email is still the preferred method of brand communication for consumers (34%, with greater preference in Singapore and Hong Kong), but consumers are increasingly open to marketing through social media channels (29%).

Other preferences in descending order were SMS (17%), app notifications (13%) and chat apps (7%, though higher in China and Thailand).

The chart below shows how many consumers made an offline purchase after receiving comms in a particular channel.

Chat apps in particular vary in their effectiveness across territories (65% in Thailand, 21% in Singapore).

Respondents across the region that have made an offline purchase as a result of viewing an online advertisement or promotion

Elsewhere in the study, more than 60% of all respondents noted receiving too many messages. Email and social media channels were the biggest 'spammers' on the list.

In Hong Kong, fully 81% of respondents said they get too much email from companies.

Percentage of respondents across APAC who said they receive too many messages in a particular channel.

Alibaba expects a whopping Singles Day

It's a little over a month until Singles Day on November 11th and Alibaba is expecting 600m transactions through Taobao and TMall.

This would represent a 30% increase on 2015, and is the prediction of Judy Tong, chief executive of Cainiao Network Technology, which does delivery and transaction logistics for Alibaba.

Properly segmented data the biggest challenge for APAC advertisers

A Criteo survey of more than 400 senior marketing professionals in retail across APAC revealed their main challenges faced in achieving online advertising and marketing goals:

Properly segmented market/consumer-level data (55%)

Difficult to achieve or justify ROI (53%)

Finding the right solutions providers (50%)

Lack of management/department support (44%)

Silos/organizational structure (42%)

Lack of technical knowledge (39%)

Lack of budget (15%)

The report gives details more findings about performance marketing in APAC. Check it out.

Alibaba takes biggest share of bumper China ad spend

Emarketer has revised its forecast for China digital advertising spend.

Alibaba is now estimated to take more than a quarter of yearly digital adspend - $12.05bn. Alibaba therefore goes 'top', ahead of Baidu, which has suffered some bad press in recent months and been affected by new regulations.

China will take a fifth of all digital adspend worldwide in 2016 - $41.66bn.
 tag:econsultancy.com,2008:BlogPost/68283 2016-09-14T13:30:00+01:00 2016-09-14T13:30:00+01:00 Four things email marketers should do to get noticed in their company Parry Malm
First, let's take stock of what else is happening in a typical digital department.

See, you got the social people, who get all the kudos for crafting a witty tweet, or getting some Likes on Insta.

Then, you got the PPC/SEO people, who enter into an unhealthy relationship with their beau Google, subservient to its whims, but deeply in love with an algorithm.

And of course, let's not forget the UI/UX people, who built awesome websites, and who often believe they deserve a Nobel prize for doing so.

But email peeps, they're a humble people. They never shout about what they do.

And yet they do what they do, week in and week out, often without recognition or praise, because, and let's not forget this point, email is dead, so whatever (THAT WAS SARCASM).

Now of course, the preceding sarcasm illustrates a point. While email is an oft maligned marketing channel, it remains a hugely effective channel... and the one for which you control your own destiny.

How so?

Social – Facebook, Insta, Twitter etc. – your data is owned by a large tech company that could shut you down tomorrow (or charge you for reach).

SEO/PPC – your reach is fundamentally controlled by a large tech company that could destroy your revenue lines tomorrow.

UI/UX – you're dependent on people coming to your site, so without traffic drivers, well, you're like a tree falling in the woods...

But email? Email is different.

Email is the one channel for which you own your own destiny. You're not beholden to a third party to reach out to your audience.

You're not forced into paying for reach that you've earned. You're not subservient to anyone (well, just your CRM database, but anyway).

See, anyone can collect and send out emails. And that's why, over and over, email remains one of the strongest digital marketing performers. Or, as some may say, it's won the internet.

Due to corporate under-investment in email (and perhaps over-investment in other channels), email marketing is often left to the status quo.

"Just send more email," they say, not realising this is tautological advice.

So if you're an email marketer, here's some actual tips on how you can get the recognition you deserve:

1. Track email sales better than you do now

Attributing sales to email is hard. The human event of i) receive an email, ii) open said email, iii) click on a link, and iv) buy right away is quite rare.

Sure, it happens, but it doesn't happen all the time.

It's not like PPC, where often it leads to a direct sale straight away.

But does that mean that email isn't an effective sales channel? NOPE.

Think about your own experience.

When's the last time you received, opened, clicked and bought from a marketing email? You probably have once or twice, but it's not an everyday occurrence.

What is more common is to receive emails, which triggers a need to buy, and then you either go to a brand's site, or remind yourself to buy something from that brand.

So what you need is a more robust attribution model. As part of that, find the statistical answers to these questions:

How many people who were sent my email bought something in the next X days?

What about those who opened? And clicked? And even unsubscribed?

Once someone signs up to my list, how much is their average spend overall in the next X months?

From here, you can work out what an incremental person on your list is worth. And, subsequently, what an incremental open is worth, and an incremental click, and so on.

Then you can show, with statistical mettle, how much money you're actually making. And I bet it's loads.

2. Don't over-segment your audience

Marketing 101 class taught us to segment and target your audience. And yes, often this makes sense, but up to a point.

"What's this? Are you refuting all the experts?" you ask? Well, in a way, yes, and here's why.

It's the law of diminishing marginal returns. Or, as you may know it, Pareto's Law. Or, even simpler, the 80/20 rule.

What's that, you ask? 80% of your results will come from 20% of the effort. Sounds good in principle, but what about practice?

See, one massive problem I've seen over and over and over is over-segmenting.

People will create a million segments on their list. Because, you know, 48-year-old females who bought shoes in the last six months and have a cat called "Bubbles" are a key demographic for your stiletto sales.

But as you create more segments, it creates more ongoing effort, and a huge opportunity cost.

More ongoing effort, because you'll need to refactor the segments before every send, in case things have changed (which they will). And you'll spend hours down the rabbit hole trying to find these minute segments.

Which means less time to ensure what you send out is good – thus a huge opportunity cost.

So you'll be sending out perfectly targeted but crappy messages.

Instead, spend 20% of your effort on data segments, and you'll get 80% of the benefit. The marginal gains from extra data work will be incremental at best. So instead, focus the remaining 80% of your effort on other stuff.

This way, you'll get the majority of the benefit of segmenting, while not eschewing the other optimisable elements of a good email marketing programme.

3. Get a small budget for trying new stuff… then ask for more

Like Prop Joe in The Wire said, "Buy for a dollar, and sell for two," before he was unceremoniously killed by Slim Charles and his own nephew Cheese.

Come on Cheese, that's your uncle, what are you doing with your life? Oh wait, he got killed too. Comeuppance!

Anyhoo.

There's so much cool stuff you can do in email marketing, but it requires budget, both in terms of money and time.

And, considering email marketing is under-invested in the first place, asking for £1m off the hop is going to get turned down.

Instead, be smart about how you try out new stuff.

Ask for a testing budget, an amount that will allow you to fully try new things, but not break the bank.

Then, let your boss know it's a testing budget. Here's a boilerplate argument:

"So I've shown that our previous strategy of over-segmentation had an unsustainable opportunity cost.

"Now that we've determined the optimal effort required for segmentation effectiveness, it's time for me to refocus on in-segment optimisation.

"However, of course, I can't predict the future. So what I suggest is switching a small amount of our planned budget for <something> to email marketing, so I can further improve our campaigns.

"What this will mean is either 1) we keep making money from email; or 2) we make more money from email by testing out new stuff."

Boom. No brainer, right?

4. Use better subject lines

Okay, so of course I'm going to talk about using better subject lines, right? But, it's important, and here's why.

Effective segments are an important part of the email battle. The next step, obviously, is to get your main messaging seen by more people.

How do you do that?

Two options:

Send out more email. But this is a brute-force approach, and obviously you don't want to over-send, or people will hate you.

Send out better email. A better strategy, because your average revenue per email will go up, thus generating your department more ROI. And it will make you look ace.

The obvious starting point is to produce better subject lines.

Segmentation, often, is a data-driven process. It's not you sat at your desk going, "You know what I think would work?" It's based upon numbers, upon stats, upon cold hard facts.

Subject lines should be too.

In optimising your subject lines per segment, you will:

Get more opens and clicks, which you already proved are tied to revenue in #1 above.

Justify spending less time fighting with non-causal segments, and just make money, as pointed out in #2 above.

Take test money, make money from it, and get more investment in your department, as suggested in #3 above.

Have awesome subject lines, as indicated in #4, this point, which is sweet.

Email marketers, it's time for you to get noticed… because you're awesome.

No longer should email marketing be forgotten, like a lowly serf ploughing fields for the social/PPC/UI landlords.

Instead, you should be the Queen, or at least be sitting upstairs with the Crawleys, not stuck downstairs while everyone else eats caviar.

Let your ROI do the talking, because at the end of the day, that's what your boss, your boss' boss, and their boss, ultimately cares about.

Find out more at the Festival of Marketing…

The Phrasee team will be at the Festival of Marketing in a few weeks' time. Come say hi. It'll be awesome.
 tag:econsultancy.com,2008:BlogPost/68231 2016-08-26T14:22:00+01:00 2016-08-26T14:22:00+01:00 Five ways to utilize your data to increase sales Shaun Haase
Only 0.5% of data available is used, as the sheer amount and complexity of the data intimidates companies.

Many believe that only large enterprises have the resources to utilize big data, yet small businesses can easily take advantage of it as well.

Making sense of this information can be overwhelming, but once you discover a way to integrate it into your own decision-making process, you'll quickly realize the myriad of new sales opportunities that are now at your disposal.

1. Analyze old data

Your historical sales data holds valuable information that can be leveraged to improve sales efforts at each stage of the funnel.

By identifying which sales tactics work best, you'll be able to gradually refine your approach and improve conversion rates each time.

In order to do this, gather all of your data from past leads, opportunities and sales transactions and input them into a CRM software.

With all of your historical data stored and organized in one place, you'll be able to analyze which strategies worked best for each customer or product segment.

Historical data can also be used to improve sales forecasts, allowing you to identify high-value targets and better allocate potential opportunities and new leads.

Having your sales team concentrate on only the most promising opportunities will rapidly increase the efficiency and effectiveness of your sales efforts.

2. Optimize pricing

Pricing can be one of the biggest challenges of introducing a new product.

Pricing too high can drive customers away, yet pricing too low can erode your profit margins and even customer perception.

In addition to external research (e.g. tracking the competitive landscape and market opportunity), carefully analyze past transactions and your customer base.

Using data from your CRM (or similar analytics software), segment your customers by different price points to help narrow down the ideal price range based on each group's price tolerance, behavior and demand.

Combining both internal and external data points arms you with the necessary insights needed to determine an optimal pricing structure for maximum sales potential.

3. Refine your messaging

Customers have their own set of attributes and require communications that are tailored to their specific needs, preferences and desires.

Most businesses do this by creating customer segments based on a wide range of attributes such as geographic location, age, sex, marital status, etc.

But how do you determine which message works best for each customer segment?

By A/B testing the various elements of each message, you can analyze how customers respond to different headlines, offers, images and copy to find that works best.

4. Visualize the data

Raw data can be confusing to interpret and time-consuming to sift through, especially when you have a large amount of it.

Instead, visualize the data through centralized dashboards that provide a constant stream of information.

One example is Geckoboard, a dashboard app that displays real-time data in a visual and dynamic manner, making it simpler for teams to reference relevant data when making critical decisions.

Sales teams can easily use this visual data to track progress and monitor any relevant metrics.

5. Create compelling case studies

Case studies are an effective way to inform potential customers of your capabilities and recent accomplishments; they highlight real world examples and serve as facilitators when closing new deals.

Web apps such as SketchDeck can pull specific data points into case studies to effectively communicate value to your customers.

Beyond incorporating core data points, be sure to include visual elements such as charts and graphs that clearly highlight the key points and benefits.

Keeping your case studies brief and concise with visual data will help you create impactful selling points.

Extracting value from your data takes some time and effort, but once you do, the benefits are endless.

Regardless of the size of your business, learning to incorporate data into your sales processes will not only help you become a much better decision maker but also drive revenue growth.

To learn more, check out Econsultancy's range of data and analytics training courses.
 tag:econsultancy.com,2008:BlogPost/68132 2016-08-16T15:15:10+01:00 2016-08-16T15:15:10+01:00 10 key challenges facing CRM marketers Ben Davis
1. Too much data, not enough action?

In 2015, Econsultancy's Measurement and Analytics report showed that 40% of executives found more than half of their collated analytics data was useful for decision-making.

That proportion of marketers dropped to 33% in the recent 2016 survey, due perhaps to an increase in complexity, particularly in advertising, with new technology hitting the market.

One other explanation could be that mid-tier organisations are getting more of their data in order, but haven't quite worked out what to do with it yet.

This seems to be the story when I speak to Ivan Mazour, CEO and founder of Ometria.

The company started out in data and analytics, combining data for clients to create a single customer view (from ecommerce purchase data, to website data, marketing data, offline data etc.).

However, Ometria changed direction a couple of years back, realising that when many of its customers got their data in order, they weren't entirely confident how to act on it.

In Ivan's words: "Just getting the data didn't solve any of their problems, they wanted to take the next step."

So, Ometria developed a cross-channel platform aiming to create unified customer communication journeys (through email, web, social) based on customer data, with a focus on retention and lifetime value.

This data-driven CRM retention strategy is what many brands are currently working towards.

2. Avoiding short termism

As any CRM expert will tell you, some customers are worth more than others, and that's something that has to be borne in mind when creating a contact strategy.

Jill Brittlebank, senior director of strategy and analytics at Zeta Interactive (a big data and analytics company) sums up the challenge of short termism:

"There can be a lot of focus on day-by-day trading metrics, so if trading's down, marketers might send a message or create a campaign, rather than asking themselves 'are we growing our overall customer value?'

"'Are we increasing frequency of purchase, basket size, certain category purchases, etc.?' These are the things that grow sustained performance.

"Yes, you have to keep the funnel fed, but understanding your acquisition - what is driving the highest value customers as well as highest volume - is really important.

"As attribution becomes more accessible to the mid tier, they understand better the value of each contact"

Brittlebank's comment on attribution echoes some findings from our Measurement and Analytics report, which shows the proportion of marketers who state that they are using an attribution model has risen by 16% in 2016.

3. Bridging the gap between acquisition and retention

Acquisition strategies have become more complex, particularly when it comes to programmatic advertising, now available across major social channels.

Jill Brittlebank, Zeta Interactive, points out that there's a disconnect between acquisition and retention strategy, which mirrors the disconnect between sales and marketing in many organisations:

"Typically customers are most likely to buy when they first engage with your company, and that's when you know least about them.

"The challenge is to pull through the data from acquisition (cookie pools etc.) to influence growth and retention.

"Many companies are using DMPs and have the ability to be targeted at a prospect level; the next win is to bring that through into your customer marketing.

"There's a break - you have really rich targeting, but then the slate is wiped clean once the customer lands."

4. Behaviour-based personalisation

Targeting is becoming a much-debated topic in advertising and marketing.

Only recently, P&G admitted it had gone too broad with its Facebook advertising, and many creatives argue that the big idea trumps poorly created micro-segmented content.

There's another consideration when it comes to retail in particular, and that's the inadequacy of broad persona-based marketing - assumptions about a particular age or sex of customer are always going to be just that, assumptions.

Jill Brittlebank says that much of what companies need to do is "removing dissonance."

"As consumers," she continues, "we get less and less tolerant of irrelevant messages. Younger users particularly.

"So if I get a 'half term' style message when I've never shopped the kids category, I'm right to ask 'why?'

"If I've shopped at Ocado for years, for example, they should know enough about me by now, what I'm buying etc., then talk to me like Arkwright from Open All Hours. The ultimate goal is to recreate that old retailer relationship."

This difference between persona- and behaviour-based marketing is something Ivan Mazour, Ometria, sums up succintly:

"It doesn't matter if the customer is a 45-year-old woman based in Clapham, we should be making decisions based on the fact that she only ever buys men's clothing with us.

"Not random probabalistic hopes about what she wants, but actually knowing what she's looking at, how often she comes to the website, across all devices."

A Shutterfly email faux pas - wrongly assuming someone has given birth.

5. Optimising email content

Having decided to target customers based on their behaviours, the next question is what content to target them with and when.

Retailers must set rules - how many times does a customer need to look at a category or product before we send an email?

Mazour highlights two strategies for the content of these emails, either "templated around a category, which includes a browsed product, so it looks like it has been visually merchandised. Or a mix of categories."

This is the type of content optimisation that any company can employ, using "unsubscribe and conversion rates to create an optimisation routine."

The 'nudge'

The skill in content creation is subtletly, according to Jill Brittlebank.

She says its about maintaining "the thrill of discovery, like finding something in the boutique off the high street - the perception of value is higher."

"So the challenge," she adds, "is using technology as a predictive tool but also nudging customers towards the next product with subtlety, without saying 'look, you're going to buy this next'."

Brittlebank also points out how important content is in modern ecommerce:

"[Editorial such as] 'Ways to style', 'one dress three ways', 'daytime to evening', all that sort of stuff, it drives engagement. It doesn't necessarily drive the next purchase, but if the customer isn't in active purchase, you're looking to inspire them."

6. Optimising email frequency

More email, more money is an oft-heard mantra, and one we've discussed plenty on the Econsultancy blog.

Ivan Mazour, Ometria, is straightforward on the issue: "We agree with that. All research shows that over one email a day is optimum, assuming they're quality."

Of course, that doesn't mean that all retailers do this, and one contact frequency for all customers may not be desirable.

Hannah Stacey, marketing manager at Ometria, points at that companies "can segment on top of email - leave out VIPs from basket abandoment for example. Or leave some segments out from incentives."

Care is needed, particularly in some sectors. Mazour says that "the fallout for a luxury brand, for example, can be big when sales emails land after somebody has purchased."

Frequency is something that can be tied to a number of factors - purchase patterns and engagement.

Jill Brittlebank, Zeta Interactive, gives a very practical example:

"Look at groups of customers who only buy in the lead up to the holiday period at the end of the year.

"You could gently nudge these people to purchase something pre-summer holiday perhaps? But really you want to market to them during the time they traditionally purchase."

7. Integrating social into a contact strategy

Mazour discusses the effectivenes of using first-party data to target lookalike audiences on social media.

However, email continues to be the main channel that customers want to interact with (more than 70% of consumers prefer email, accoring to an Ometria study).

But "if someone is not opening emails and you want to reactivate them, you can target them in social," Hannah Stacey comments, "then as soon as they start opening emails, you can switch that social targeting off."

8. Creating mobile experiences

Mobile user experience is something that most people are now fully aware of when it comes to web and email design.

However, Jill Brittlebank points out the potential of mobile for rich customer insight.

That's because users are more likely to browse on mobile, and the functionality of the device (e.g. swiping) is something that could be utilised to greater effect, presenting users with experiences that can build out their profile for the retailer.

We've already seen retailers like Missguided integrate Tinder-style experiences into apps, but there's perhaps more to be done here, to engage users on mobile web, particularly those that arrive from email.

9. Getting hold of in-store data

This is the holy grail for retailers. Though a select few do have a fantastic view of stock across stores, customer data is another thing entirely.

Ivan Mazour comments that "most of the challenge is how do you get hold of in-store data. Anything with delivery works well (e.g. furniture) because you need to ask for details, or anything with a warranty (e.g. Jewellery).

"But it's difficult for low ticket items, even if it's as simple as asking for an email address for an e-receipt.

"It's hard to incentivise the store associate to get that email address. And it's hard to persuade the consumer, because the value exchange of an e-receipt is okay if you're Apple and selling tech, but not for a £15 purchase."

10. Integrating with legacy infrastructure

A last point to consider and another mentioned by Ivan Mazour - lots of existing retail systems update overnight (e.g. store systems).

However newer systems like CRM and ecommerce are closer to real-time, making the two harder to integrate.

This perhaps isn't a pressing concern but may ultimately affect some parts of customer experience (e.g. the speed at which retailers can offer click and collect).

In conclusion...

Companies are now much more data-driven, even fairly traditional retailers. The battle for boardroom approval is largely of the past.

But there's still plenty of work that organisations need to do to optimise sophisticated contact strategies, particularly as technology in areas such as retargeting is still advancing.

There are likely many more challenges to add to the 10 I have listed above. Please continue the conversation by adding a comment!
 tag:econsultancy.com,2008:TrainingDate/3017 2016-08-11T11:19:59+01:00 2016-08-11T11:19:59+01:00 Intensive: Mastering eCRM
Implementing a robust CRM strategy delivers vastly improved effectiveness in your marketing programmes. This three day course will help you understand how CRM can help your business and give you the practical skills to apply and assess CRM techniques in the real world.

Econsultancy's intensives are three-day programmes offering you a deep dive into specific digital disciplines. With content drawn from our academically accredited digital certificates, the intensives offer the practical training without the need for long term commitment.

Intensives:

Are led by practitioner trainers

Include access to resources to support the training

Allow delegates to implement and evaluate what they've learnt through 'homework' and trainer feedback after training

Lead to an Econsultancy certificate of completion

 tag:econsultancy.com,2008:TrainingDate/2991 2016-08-10T17:14:09+01:00 2016-08-10T17:14:09+01:00 Email Marketing
Econsultancy's Email Marketing Census highlights that almost three-quarters of companies rate email marketing as "excellent" or "good" in terms of return on investment. However, the Email Marketing Census also shows that marketers are becoming complacent by continuing to overlook email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel.

This course will help you to develop your email marketing campaigns by covering a range of prevalent issues including identifying small wins as well as big wins. You will leave the day with a sharpened email strategy having reviewed the effectiveness of your email communications


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Swami Jyotirmayananda is director of the London Sivananda Yoga Centre and an inspiring and experienced teacher. She will be accompanying the group from London to the Ashram.
Swami Bhagavatananda is co-director of the Ashram de Yoga Sivananda, she is a thorough teacher who teaches with care and precision.
Ananta is a long time disciple of Swami Vishnudevananda. He is an enthusiastic and joyful Yoga teacher with a great love of asanas.
Kailas is a dynamic Sivananda teacher with much energy and enthusiasm to serve. He is the practical manager of the Ashram.
Retreat Prices (excluding transport):
Shared room £195, double room £230, single room £285, single room with bathroom £335
If you would like to join the group travel, please book the following trains:
London - Paris: Wednesday October 12 at 7.55am Paris - London: Sunday October 16 at 4.13pm
Click here for booking form

subset: commoncrawl


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ORE Pet Recycled Melamine Paw Pet Food Scoop
By ORE Pet
List Price:
$10.29 FREE 1-2 Day Shipping over $49
You Save:
$8.70 (46%)
In stock
- Mini
- Large
Item Number58403
MaterialRecycled Materials
The ORE Pet Recycled Melamine Paw Pet Food Scoop is a mealtime must-have. This fun scoop is shaped like a paw and holds one cup of food, making it easy to measure out your dog's dinner. Made from recycled melamine to be environmentally friendly and good for the planet, this multi-colored pet food scoop features an all-over speckled print with an ergonomic handle for ease of use. And, unlike Grover's, this paw is dishwasher-safe!
Key Benefits
- Made from recycled, earth-friendly material
- Scoop holds one cup of pet food
- Easy to clean, dishwasher-safe
- Ergonomic handle
- Mini: 1/2 cup
- Large: 1 cup
Pet lovers also bought...
Customer Reviews
Rated 4.5 out of 5 by 6 reviewers.
Rated 5 out of 5 by JordanEm Super cute and equally functional I admittedly just bought this product because it was cute! But honestly I do like using it a lot more than a standard measuring cup and it's the right size for my dogs. It's also pretty thick plastic so it's nice and durable. I saw a few people say it's hard to pour but my dogs have pretty large bowls so I've never run into that problem. August 5, 2016
Rated 4 out of 5 by MerlinandSqueaker PRODUCT DESIGN ISSUES I purchased the cat scoop and the dog scoop. Both are great but the design is a little difficult to manage. The dog scoop is difficult because the pebbles not only get into the main part of the scoop, but also in the fingers. So I have to constantly shake the pebbles in the cup to make sure he gets the right amount. The design concept is looks great but needs the tweaking. But the fact that it is Eco friendly really is a great concept. March 13, 2014
Rated 5 out of 5 by lucyj Cute Cute scoop, easy to use, what more could you want? October 13, 2015
Rated 3 out of 5 by Kaye This product is more cute than using a 1-cup measuring cup; however, not as effective as my measuring cup. I find this product very difficult to pour. When using this product, the easy pour into a small cat bowl can leave a tiny mess. I think this is because the scoop is about the same width as my small cat bowl. August 9, 2015
Rated 5 out of 5 by Shiroi Love them San them ago and bought one. My regret, nine lift when I Wente back for more. This time made sure to have more handy January 25, 2015
Rated 5 out of 5 by Debbee Measurements as well. I love this adorable design and useful to boot! I had to purchase both sizes. August 4, 2013
1-6 of 6


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I just got my nook tablet and was looking for friends to swap books with! I read a variety of genres, favourites being mystery, romance, fantasy, sci-fi and fiction, and anything interesting i'll give a try!
add me at firstname.lastname@example.com
Just got my Nook, and am looking for lendme friends as well.
I'll add you!
For future searchers, add me - my email is firstname.lastname@example.com


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Camera XE
By MEA Mobile
Open iTunes to buy and download apps.
Our Extended Edition camera features facial recognition to automatically frame and zoom in on faces. Burst Mode to take rapid fire photos and Advanced Settings for professional grade camera control. We've also made photo management easy with our group photo picker tool.
Unique Features:
- Facial Auto-Zoom: Identifies Faces in Photos Automatically
- Burst Mode: Hold the Trigger & Take Multiple Shots
- Send to Walgreens: Order 4x6, 5x7 & 8x10 Prints
- Photo Picker Tool: Select Multiple Images
- iPhone 5 Resolution: Also Compatible with Earlier Devices
Pro Grade Settings:
- Mode Selection: Single, Facial, Burst, Video
- Set Rapid Fire Photo Count
- Timer: Works with Photo, Facial, Burst & Video Modes
- Bulk Delete: Select & Delete Multiple Photos with Ease
- Reflex Mode: Use Your SLR Lenses
- Geo-Tag Selection
- Grid Option
- White Balance Lock
- Exposure Lock
We're also featuring integrated share functions including Facebook, Twitter, Email and now Walgreens. Select multiple photos, upload to Walgreens and pick them up in about an hour. Choose from 4x6, 5x7 and 8x10 prints.
Also Available from MEA Mobile:
iLapse: Professional Grade Time Lapse Video Creator
Speed Machine: Fast Motion // Slow Motion Video Recorder
Part: Make Something Simple - Find Something Beautiful
iSupr8: The World's Most Advanced Mobile Super 8mm Filter App
Visit the MEA Mobile Store: Tap the Info Key!
Coupon code valid for a limited time on the Walgreen Mobile Partner application only. Code must be entered in the mobile app quick prints checkout flow to apply discount. Timing will be determined by Walgreens server clock. Discount does not apply to previous purchases or taxes. Cannot be combined with any other offer. Walgreens reserve the right to expire the offer at any time. In store sales associates reserve the right to monitor and prevent offer abuse.
View the video http://youtu.be/6GQi3dzi19I
What's New in Version 1.0.1
- Auto Zoom on People's Faces
- Improved Facial Recognition Features
- Push Notification
Also Available from MEA Mobile:
iLapse: Professional Grade Time Lapse Video Creator
AutoValve: Vintage Audio App: Play Your Tunes With Retro Sound
Speed Machine: Fast Motion // Slow Motion Video Recorder
Part: Make Something Simple - Find Something Beautiful
iSupr8: The World's Most Advanced Mobile Super 8mm Filter App
iPhone Screenshots
Customer Reviews
Ultimately disappointing
Kudos for SOMEONE realizing we need to be able to lock the exposure and white balance on the iPhone, but this app is very, very buggy and crashes all the time. Can't trust it.
Nice app!
Love the white balance and exposure lock. Cool grid as well.
شغل نظيف
The title meen " good work guys "
Customers Also Bought
- $0.99
- Category: Photo & Video
- Updated: Feb 28, 2013
- Version: 1.0.1
- Size: 15.2 MB
- Language: English
- Seller: MEA Mobile Limited
- © 2012
Compatibility: Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.


text:
How does an antisemite deny they are an antisemite?
Here is one way:
Greta Berlin's t-shirt reads "If you have not been called an Anti-Semite, you are not working hard enough for justice in Palestine."
I would suggest she instead wears one with the words "If you have not been called an Anti-Semite, you might not be tweeting links to known antisemites and Nazi propaganda films."
Just a suggestion.
Incidentally, the t-shirt has been described as genius by one Gilad Atzmon (http://www.gilad.co.uk/writings/genius-t-shirt-truth-shirt.html).
Please consider a donation. Besides the work we do - which includes scoops, exposing the haters and posting original and entertaining content - this blog takes up not just a lot of time but also money. Your support is appreciated.


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Eggs Buckingham
|3 Tablespoon
|All purpose flour
|2 Tablespoon
|1 Dash
|1 1⁄4 Cup (20 tbs)
|Sliced smoked beef
|3 Ounce, snipped (1 3-Ounce Package, Snipped 1 Cup)
|1 Tablespoon
|1 Tablespoon
|1 Dash
|4 Large, buttered (Each About 4 Inches In Diameter)
In a 2-cup glass measure micro-melt the 3 tablespoons butter or margarine 35 to 40 seconds.
Blend in all-purpose flour and dash pepper.
Thoroughly stir in the 1 1/4 cups milk.
Micro-cook, uncovered, 1 minute; stir.
Cook till thickened and bubbly, 2 to 3 minutes more, stirring sauce every 30 seconds to remove all lumps.
Stir in snipped smoked beef; cover surface of sauce and set aside.
In a 9-inch glass pie plate micro-melt the 1 tablespoon butter or margarine 30 to 40 seconds.
In a small bowl beat eggs with the 1 tablespoon milk, dash salt, and dash pepper.
Pour beaten egg mixture into pie plate with the melted butter.
Micro-cook, covered, till eggs are slightly softer than desired for scrambled eggs, 2 1/2 to 3 minutes, stirring through entire mixture every 30 seconds.
Arrange buttered rusks on serving plate.
Divide and spoon egg mixture over rusks; cover with beef sauce.
Micro-cook, covered, till heated through, 1 to 1 1/4 minutes for four servings.
Rate It
Nutrition Rank
Nutrition Facts
Serving size: Complete recipe
Calories 1274 Calories from Fat 754
% Daily Value*
Total Fat 85 g130.3%
Saturated Fat 43.7 g218.4%
Trans Fat 0 g
Cholesterol 1004.7 mg334.9%
Sodium 657.2 mg27.4%
Total Carbohydrates 70 g23.4%
Dietary Fiber 2.9 g11.7%
Sugars 23.7 g
Protein 61 g121.9%
Vitamin A 55.5% Vitamin C
Calcium 46.1% Iron 28.6%
*Based on a 2000 Calorie diet


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Inside: A home for Mozart by the sea
Words and photos by Clinton KrauseEarly on in my conversation with the current owners of 'Chatenay', a charming Edwardian house in Warrnambool, I am bemused to hear that a literal interpretation of the home's French name is 'Castle'.
As a bastion for the vast repository of art, furniture, china and glassware contained within the house, I can see that it is a fitting title for this property.
Chatenay was built around 1914 and with its commanding position, was designed to take in the expansive ocean views that can still be enjoyed from the wide deep verandahs or within the home.
Paul Wilson and Sue Glaisher became the current custodians of the property in 2008, following a succession of owners dating back to the first owners – believed to be the Jukes family for whom Jukes St is named.Originally from Essendon, the couple had already enjoyed the challenge of owning and renovating a traditional early Victorian worker's cottage and a family inheritance of substantial period furniture ensured that the interior décor reflected the architecture of this era.
Sue's academic background with interests in history and art and her passion for period architecture meant that it some ways the purchase of Chatenay was predestined.
After enjoying a coffee in Liebig street and spotting the house in an agent's window, an inspection was made on Tuesday, and papers signed Thursday.
Sue's partner, Paul, quips that it was the dearest coffee he has ever bought!Apart from some minor works including the installation of central heating – a considerable challenge given the labyrinth of stone walls below floor level – little else was required and it is refreshing to find that many of the buildings original features have remained intact.
Original carved timber fireplace mantles, delightfully intricate fretwork arches and window bays and battened timber ceiling panels are tangible reminders of a time when a craftsman's decorative skills were an essential part of a home's personality.
Externally, the house appears much the same as early photos depict.
Apart from replacement of the tin roof with terracotta tiles and the sensitive addition of a glazed window gable to the attic (all by previous owners) the property with its gardenesque setting and picket fencing is a portrait of Edwardian period living.
Inside, too, the original décor of the rooms is enhanced with the couple's collections of period mahogany sideboards, dining suites, glassware and china.
A baby grand in the music room is complemented with the accoutrements of themed cushions, metronomes, a framed print of a J. Harold Henry composition cover and even imposing busts of the classical masters Beethoven and Mozart looking on from above.As we continue the tour, it becomes apparent that there is one décor element that prevails throughout the house – it may be possible that Sue's collection of framed prints could rival a regional art gallery!
No wall is safe (I count six in the guest toilet alone) and in some rooms larger works are displayed on attractive carved timber easels – presumably because of lack of wall space.
Sue confesses that her 'guilty pleasure' began back in Melbourne, and was fuelled by an art framer/ friend that she met. Seemingly innocent at first, it was not long before an interest became an obsession – to the point where her friend began sourcing and supplying artwork to feed a growing 'addiction'!
The relocation to Warrnambool brought this relationship to an end, with the sad fact that Sue could no longer have regular and ready access to her 'fixer'.
Despite a few relapses with a local art framer, Sue assures me that she is on the road to recovery.
I too feel that she is now back in control – after all, I can't see that there is a wall free anywhere in the house that could provide the space for another picture!
Enjoy more of Clinton's columns here…
The pot, the shell dolly and the bower bird
Sign of the times for Mortlake icon, Golsworthy's
Take a seat in this Portland classic
Retro lift brings Japan St gem to life
A road tour of retro beauties: Part 1
A road tour of retro beauties: Part 2


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Mead Hall celebrated Arbor Day on the grounds of the Aiken Prep campus on Friday with students ranging in age from 4 years old to high school seniors planting a variety of trees.
Hannah Griffith, a ninth-grader, recently enrolled at the school.
"It was really a great opportunity to do something for the school," she said. "It was cute to see all the little kids helping to plant everything."
Kitty Gordon, the head of the school, welcomed all of the students, teachers and guests. The Mead Hall band, led by Director Terry Jenkins, performed "America the Beautiful" for the occasion.
"Can you imagine a life without trees?" Gordon asked. "Trees provides us with shade in the hot summer and by cooling us when it's hot."
She went on to describe how trees provide oxygen and absorb pollutants. They provide products for building materials, writing materials, fruits and trees also provide a home for wildlife.
Gordon related the story of Sterling Morton, a journalist who moved with his family to Nebraska in the 19th century. He owned 160 acres of flat, barren land and soon began to plant trees, shrubs and flowers – transforming his property over time.
He later began running the Nebraska City News and used that vehicle to successfully share his enthusiasm. Morton proposed a tree-planting holiday in 1872, and, with the encouragement of prizes, more than 1 million trees were planted throughout the state.
The observation of Arbor Day spread to all of the states. Unlike other states, South Carolina observes the day in December, which is an appropriate time to plant trees, Gordon said. She cited Morton's wish that people invest in the trees they plant.
"I hope you will consider that you become trustees of the trees we planted today," Gordon said to the students.
Senior writer Rob Novit is the Aiken Standard's education reporter and has been with the newspaper since September 2001.
He is a native of Walterboro and majored in journalism at the University of Georgia.
STAFF PHOTO BY ROB NOVIT In celebration of Arbor Day, these Mead Hall sixth-graders plant a tree on the Aiken Prep campus. From left are Owen Naylor, Alex Robinson, Jackson Sessoms, Mathew Robinson and Cameron Glover.×


text:
Fall may be cause of death
The security guard who died while working at the Morristown Pharmacy & Homecare store may have died from a fall.
Belmont County Sheriff Dave Lucas said th e initial report indicated Wilbur Kirk, 42, died from an accidental fall. Kirk was found badly injured Thursday outside the pharmacy along Belmont Morristown Road.
The sheriff said final reports won't be in for about 8 weeks and they will continue their investigation.


text:
HourlyLess than 30 hrs/week
Expert LevelI am willing to pay higher rates for the most experienced freelancers
Wanted part time to full time app developer skilled in E commerce and integral GPS functionality. This app startup business being funded by millionaire entrepreneur. In addition to being paid hourly rate developer granted ownership in this venture. Must be skilled in ios and android and must have experience in ecommerce and GPS. Location near Washington DC or near Orlando, FL is helpful but not required. Must sign NDA and confidentiality agreement.
About the Client
United States
Orlando 09:07 AM
Jobs Posted
50% Hire Rate, 1 Open Job
Total Spent
1 Hire, 0 Active
Avg Hourly Rate Paid
56 Hours


text:
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text:
Means Of Production Marxist Concept
A selection of articles related to means of production marxist concept.
Original articles from our library related to the Means Of Production Marxist Concept. See Table of Contents for further available material (downloadable resources) on Means Of Production Marxist Concept.
- The Paths of the Qabalah
- I must confess, I've been trying to use the book "The Talking Tree" by William Gray and I admit that I've been having a hard time. Most Tree of Life glyphs start the eleventh path with the Fool, as it is with most tarot decks. Gray begins with the...
Magick >> Qabalah
- Select Cross-Cultural and Historical Personifications of Death
- This extensive introduction includes some of the more well known, along with some lesser known Death "incarnations", and I use that term loosely, as in many cultures, the Angel of Death can be quite an adept shapeshifter. We have tried to cull...
Mystic Sciences >> Necromantic Studies
- Survivalists' Guide for the New Millennium: Chapter 7
- MAKING FRIENDS WITH NATURE AND NATURAL LAW The fall of human society has not occurred overnight. It has taken many centuries, many millennia in fact, for the Divine potentials and inherent genius of the human being to degrade into the modern...
Philosophy >> Survivalists Guide for the New Millennium
- Raising the World Mind (GM10-11)
- Part 1 | Part 2 Part 1 The wise live in accord with natural laws. It is they who understand that the laws of nature are much higher than the laws of man, because breaking them implies penalties far greater than a fine or prison sentence. When a person...
Mind >> World Mind
- Popular Oracles and Omens
- I think it would be correct to assume that man has always been anxious to lift a corner of the veil of the future. In this section I've included several popular oracles, omens and superstitions. Some of these might seem a bit ridiculous, but why not consider...
Psychic Abilities >> Divination
- The Concept of Sarasvati
- In my young age, on every occasion of the Sarasvati-Puja, I used to wonder how the goddess Sarasvati came to be associated with learning. There is no story of her birth as in case of Lakshmi and Parvati, for example. Therefore, the period of her appearing as...
Deities & Heros >> Indic
- Survivalists' Guide for the New Millennium: Chapter 3
- WAKE UP, GET DRESSED & MOVE OUT The search for Truth and meaning that occasionally marked the philosophies of the ancient world, appears to be in a state of serious decline in the present day. In our institutions of psychology and philosophy, there is...
Philosophy >> Survivalists Guide for the New Millennium
Means Of Production Marxist Concept is described in multiple online sources, as addition to our editors' articles, see section below for printable documents, Means Of Production Marxist Concept books and related discussion.
Suggested News Resources
- From Jane Austen to Zadie Smith – the city v the country in literature
- The 2007 BBC production of Jane Austen's Sense and Sensibility. Jane Austen's narratives ...
- Cuba lays out a welcome mat as country opens to the world
- "Hardly surprising in a country where even a cow is seen as a means of production to be controlled by the state," as one irreverent Cuban puts it.
- Israel Loses Its Grip on Democracy
- The most active movement is Im Tirtzu, a student organisation (the name, meaning "If you will it", is from a saying of Theodor Herzl). ...
Great care has been taken to prepare the information on this page. Elements of the content come from factual and lexical knowledge databases, realmagick.com library and third-party sources. We appreciate your suggestions and comments on further improvements of the site.
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Normally my siblings and I spend December 26 goofing around together. This year, however, we felt the need to create something that addresses an important issue facing our Christian sisters and brothers elsewhere in the English-speaking world:
The Century associate editor is also a church musician. He has quit bands many times and graduate school twice. He blogs here.
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And just like that, the police may once again attempt to break up the Occupy Wall Street protest movement only a couple of days after receiving the assurances of New York City's mayor.
What's odd is that the public park where protesters are camping is privately owned. Zuccotti Park was created in the 1960s in a deal that gave the developer concessions on certain development rules in exchange for building the public space. The park's current owner, Brookfield Properties (NYSE: BPO ) , a subsidiary of Brookfield Asset Management (NYSE: BAM ) , and sister-company of Brookfield Infrastructure Partners (NYSE: BIP ) , had demanded the protesters clear out for the day, arguing they needed to hose down the park, before promising to enforce bans on tents, lying down on the ground or benches, or placing large personal items on the ground.
Protesters, who have been employing an organized sanitation committee, argued they'd kept the place clean, and after hundreds of thousands of signatures were petitioned last night, the company and mayor agreed to let them stay -- for now.
Whatever your opinion about the anti-Wall Street movement, the fact that a private real estate company attempted to call in the police to clear protesters out of the park is a pretty fitting picture for a movement protesting what they believe is undue corporate influence over public life and politics.
Along those lines, one humorous sidenote to the unfolding saga -- the mayor's girlfriend is on Brookfield's Board of Directors. (According to company filings, she only received $86,947 from Brookfield for her work in 2010. That may sound like a lot -- and it is -- but not in the grand scheme of board membership; she also made $286,000 last year sitting on Citigroup's (NYSE: C ) board.)
It's no secret that Wall Street -- and its mayor -- aren't really enamored with the anti-Wall Street protests. Michael Bloomberg had previously commented on Occupy Wall Street, calling it "unproductive" of them to attack "the jobs of working people." And, to be fair, much of Wall Street does perform legitimate, socially useful services. But that's not necessarily what people are upset about. As my fellow Fool Brian Richards reported, the protesters have a variety of viewpoints, a great deal of which were quite nuanced. It may not require a huge intellectual stretch to support capitalism and banking in general, yet be opposed to 1% of the population owning 40% of the nation's wealth and the too-big-to-fail status of risky companies like Citigroup, Bank of America (NYSE: BAC ) , Goldman Sachs (NYSE: GS ) , and AIG (NYSE: AIG ) , as many protesters are.
New York's police got bad press after they were accused of entrapping and arresting 700 protesters on the Brooklyn Bridge and one of its officers was caught on video pepper-spraying two females (the officer has been placed under investigation).
One thing's clear: This won't be the death of protests like Occupy Wall Street. Similar "occupy" events are sprouting up in hundreds of cities. As the CEO of BlackRock (NYSE: BLK ) -- Brookfield's largest U.S. corporate shareholder -- put it, "These are not lazy people sitting around looking for something to do. We have people losing hope and they're going into the street, whether it's justified or not."
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Movements tend to happen when people feel like there's not much hope left in the status quo. Sticky movements like Occupy Wall Street happen when people become desperate enough to try to change things.


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The Federal Circuit affirmed the Southern District of Florida's decision granting summary judgment to invalidate plaintiff's U.S. Patent No. 6,631,400 ("'400 patent") due to the obvious nature of the asserted claims under 35 U.S.C. § 103.
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Beloit, WI- The Beloit Snappers had a pre-game awards ceremony Saturday night recognizing our 2012 Team MVPs, the Harmon Killebrew Award for Community Service Winner, and the 2012 Midwest League Trainer of the Year.
This year the team selected co-MVPs: infielder, Miguel Sano, and starting pitcher, Jason Wheeler. Sano currently leads the Midwest League in home runs (27), RBI (99), and Total Bases (234). He is batting .260 for the Snappers in 127 games with 28 doubles and four triples. Wheeler is leading the Midwest League in wins with 14. He has 27 starts with the Snappers so far this season, posting an ERA of 3.45 in 156.2 IP with 115 strikeouts.
The Harmon Killebrew Award for Community Service was presented to left-handed reliever, Corey Williams. The Harmon Killebrew Award is presented by the Minnesota Twins to a player who shows commitment to the community through community service and volunteering, as well as having a strong character to lead on and off the field. This award is named for the late Twins legend and Baseball Hall of Famer, Harmon Killebrew. Harmon exemplified a spirit of giving back to the community that everyone should aspire to.
The Midwest League Trainer of the Year was presented to Snappers trainer, Alan Rail. This award is presented by the Professional Baseball Athletic Trainers Society. Rail was voted in as Trainer of the Year by his Midwest League peers.
Today on MiLB.com
Top Stories on MiLB.com
- Rays' Honeywell finds his form in Fall League
- Jones, Thaiss help Angels build for future
- AFL notes: Miles to go for Royals' O'Hearn
- Mets' Cecchini busts out with three-hit afternoon
- AFL notes: Allen reviving a lost art at the plate
- Tribe's Zimmer belts first AFL homer in win
- Report: Braves' Marksberry out of coma
- Young arms, Stewart's bat shine for Detroit


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Performing Arts Calendar
Boswell Book Company: Scott Seegert and John Martin "Vordak the Incomprehensible V4: Time Travel Trouble", 6:30 p.m. Oct. 7, Kimanzi Constable "Are You Living or Existing," 7 p.m. Oct. 8, David Mezzapelle "Contagious Optimism," 7 p.m. Oct. 8, Jennifer Chiaverini "The Spymistress," 7 p.m. Oct. 10, David Wiesner, Caldecott-winning author and illustrator of "Mr. Wuffles!" 4 p.m. Oct. 11, Tea Krulos "Heroes in the Night: Inside the Real Life Superhero Movement," 7 p.m. Oct. 11, 2559 N. Downer Ave., (414) 332-1181. »Read Full Article
Lady Antebellum connects with fans, not feelings, at State Fair
Lady Antebellum is probably the biggest country-pop group of the last decade, primarily because it has a knack for locating the universal. Or for dressing up the lowest common denominator to look, feel and sound like the universal.
The distinction didn't make a difference to the packed crowd attending the group's show at the Wisconsin State Fair Main Stage Saturday night. »Read Full Article(14)
Festivals and free concerts this week in the Milwaukee area
Wisconsin State Fair: 8 a.m.-10 p.m. Aug. 10, State Fair Park, 640 S. 84th St., West Allis, (800) 884-3247 or www.wistatefair.com »Read Full Article