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26 August 2014
Somewhat surprisingly, Swiss insurance group Suva's decision to actively increase its allocation to private markets came hot on the heels of the global financial crisis, says its head of private equity, Francesco Kälin.
Read full story
31 July 2014
New Jersey Department of the Treasury's alternatives programme, launched during a challenging time for investors, has evolved to allocate more than $1bn to private equity each year
26 June 2014
Formerly known as Ireland's National Pension Reserve Fund, the financial crisis catalysed a change in focus towards a strategic investment fund aimed at supporting the Irish economy.
19 June 2014
When it comes to private equity, the key aim for one US university endowment is to eliminate unnecessary layers of fees, while not compromising returns
13 June 2014
A case-by-case approach to fund commitments has so far provided the perfect means for private banking group Bank of Singapore to provide private equity exposure for a sophisticated private client base
7 June 2014
The continued challenge of low yields poses the major issue for today's investors, and is one that private equity can help address, says Arne Vagn Olsen, chief investment officer at Icelandic pension fund Stapi
30 May 2014
In a low-growth economic outlook, private equity continues to fulfil its role as a return generator within the portfolio one of the world's largest sovereign wealth funds, the New Mexico State Investment Council
23 May 2014
Whatever their risk preferences, the illiquidity premium is proving to be a key differentiator when it comes to investment decision-making for institutional investors, says Verena Kempe of German asset management firm FERI.
17 May 2014
OPIC's provision of senior secured loans to fund managers targeting emerging economies has long been proven to help it meet return targets alongside a range of developmental objectives, says investment head William Pearce
12 May 2014
After substantially ramping up its allocation to private markets, Pennsylvania's public pension fund PSERS has been rewarded with an asset class that has outperformed the rest of the portfolio, says its head of alternatives Charles Spiller.
Pantheon channels $33bn of LP capital to GPs through funds of funds, co-mingled funds, secondaries and co-investments. Its business is built on delivering outperformance over 25-plus years. Now the firm is ready to pull the trigger on the vast DC market
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CHCCS superintendent Tom Forcella said next year's budget has one thing in mind — teacher salaries.
"This budget this year has a focus addressing the salary issue problem," Forcella said. "And very little else in terms of dollars for this year are included in any kind of enhancement of any other kind of programs."
Teacher salaries are decided by the state, but school systems can offer supplements to that income from their own budgets.
Last year Wake County Schools significantly increased their budget after receiving 15 million dollars for teacher salaries from their county commissioners.
Forcella estimated that Wake County Schools pays teachers an average of two to three thousand dollars more per year and recommended the board increase supplements in next year's budget.
"I hear principals tell us they have a hard time retaining teachers with Wake County paying a significantly higher supplement than we do," said board member Andrew Davidson. "So I think it's absolutely imperative that we get behind this salary increase in every way that we can."
Forcella recommended the board increase supplements for new teachers from 12 percent to 16 percent as a way to stay competitive in recruiting and retaining teachers.
This expense would add an additional $1.85 million to next year's budget.
The move would come at some risk because the board is scheduled to ask the county for the necessary funds in April, but there is no guarantee the county will approve.
"We understand that we would be doing this at some risk of cuts," said board member James Barrett.
The school system will soon begin trying to recruit new teachers and retain others. Because the board is moving forward with this proposal, they will be offering jobs at this increased supplement before receiving county approval for increased funding.
Should the county deny the board's request; Chapel Hill-Carrboro City Schools will be responsible for cutting $1.85 million next year from its budget to finance the increase in teacher pay.
"It's something that we have to do," he said. "And the timing is absolutely critical because of the recruitment cycle and the retention cycle that we're right in the middle of. It's the right thing to do to focus on salary."
The board will submit their proposal for next year's budget to the county on April 13 and present their proposal April 26.http://chapelboro.com/featured/chccs-considers-teacher-pay-increase
Joal Hall Broun was chosen from seven applicants to fill the vacancy on the Board of Education left by Michelle Brownstein, who resigned in December.
While electing the new member in their meeting Thursday night, no board member spoke about any specific candidate.
"We're normally very verbose," said board member Andrew Davidson. "We tend to clam up during this process because when we have this, what we called an 'embarrassment of riches' last time, we have seven highly qualified candidates so it's hard for us to speak up."
Davidson said the board did not want to discourage anyone who applied for the position.
The board voted initially to narrow down the field. In the first vote, the top three names, in no specified order, were Broun, Allen Baunsi and Mary Anne Wolf.
In the second vote, composed of the three remaining candidates, Broun received the majority of the votes and was unanimously approved.
Board member Rani Dasi explained how she evaluated candidates.
"What the board in my mind needs is some structural support," she said. "We lost 31 years of experience in our last three board members who have left the board. So I really thought about making sure that my candidate had elected experience."
Broun has worked on the Carrboro Board of Alderman and has served on the board for the Orange Water and Sewer Authority.
She did not address the board on Thursday, but spoke at the meeting last week. She said scrutinizing our expectations of students is important for closing the achievement gap.
"Do you expect that child because he does not look or she does not look like someone else, do you expect them to do well? So the expectation is that all students should do well," Broun said.
She will be sworn in and officially begin her duties at the next meeting on March, 3.http://chapelboro.com/featured/joal-hall-broun-appointed-to-chccs-board-of-education
There are going to be three new faces on the Chapel Hill-Carrboro City School Board after Tuesday's election.
Newcomers Rani Dasi, Margaret Samuels and Pat Heinrich were all elected to the CHCCS Board on Tuesday, along with incumbent Annetta Streater.
Rani Dasi was easily the top vote-getter with 6,989 votes – more than any other candidate in any race in Orange County this year. More than half of Orange County voters cast ballots for Dasi, even with seven other candidates in the race.
Margaret Samuels and Annetta Streater took second and third, respectively; Samuels won 5,618 votes and Streater won 5,369.
Samuels spoke with WCHL following her election:
The real race, though, was for the fourth and final spot, which came down to the wire between newcomers Pat Heinrich and Theresa Watson. In the end, Heinrich took the final spot with 4,445 votes – beating Watson by only 208, less than six tenths of a percentage point.
Streater spoke with WCHL following her re-election:
Former Carrboro Alderman Joal Hall Broun came in just behind in sixth, followed by incumbent David Saussy (who was running for the first time after being appointed to the board less than a year ago). Newcomer Gregg Gerdau finished a distant eighth.
With the district facing a number of major challenges, the new school board will have to hit the ground running with very little overall experience. That was going to be a challenge no matter what the outcome on Tuesday, though – as two of the longest-tenured board members, Mike Kelley and Jamezetta Bedford, elected not to run for reelection this year.http://chapelboro.com/featured/for-chccs-board-its-dasi-samuels-streater-heinrich
Election Day is approaching! Come learn about the candidates at a pair of forums on Thursday, September 24, both hosted by the League of Women Voters of Orange, Durham, and Chatham Counties.
The first is for Pittsboro voters: the LWV is hosting a forum for Pittsboro mayoral and town council candidates from 6-8 pm in the auditorium of the Agriculture Building at 65 East Chatham Street. (You'l be able to register to vote at the forum too.)
The second is for Chapel Hill/Carrboro voters: a forum for CHCCS school board candidates from 6:30-8:00 pm at the Chapel Hill Public Library.
LWV Voter Services chair Krishna Mondal joined Aaron Keck on WCHL Monday to discuss the two forums.
For more information on the two forums or on the League of Women Voters, visit LWVODC.org.http://chapelboro.com/news/election/meet-pittsboro-chccs-candidates-in-forums-thursday
We're almost through the filing period for local elections – and on Wednesday, four new candidates added their hats to the ring.
Incumbent David Saussy and challenger Pat Heinrich are now officially in the race for Chapel Hill-Carrboro City School board. Saussy is running for his first full term; he was appointed to the Board last December to fill the seat left vacant by Mia Burroughs when she got elected to the Board of County Commissioners.
Saussy and Heinrich join incumbent Annetta Streater and challengers Rani Dasi, Theresa Watson, and Margaret Samuels in what is now a six-person race for four open seats on the board. Two other incumbents, Jamezetta Bedford and Mike Kelley, haven't announced their intentions yet. (Bedford, though, has previously indicated that she was not planning to run again.)
And the race for Hillsborough Board of Commissioners also heated up Wednesday with two more candidates: incumbent commissioner Brian Lowen and challenger Ashley DeSena.
DeSena currently works as operations coordinator for the Pope Center for Higher Education, but she spent nearly five years as program coordinator at the Alliance for Historic Hillsborough from 2010 until this February. She also serves as vice chair of Hillsborough's Parks and Recreation Board.
Also in the race for Hillsborough town commissioner: incumbent Evelyn Lloyd and challenger Mark Bell.
See the full list of candidates who have filed to date.
The filing period ends on Friday at noon.http://chapelboro.com/news/election/races-heat-up-for-chccs-hboro-town-board
There's another candidate in the race for Chapel Hill Town Council: David Alan Schwartz filed to run for office on Monday.
Schwartz has been recently active with the group Chapel Hill Alliance for a Livable Town, or CHALT. He's the sixth candidate to file to run for Town Council – joining Michael Parker, Paul Neebe, Nancy Oates, Jessica Anderson, and incumbent Lee Storrow.
There are four seats up for election on the Council this year – one of which is vacant, following Matt Czajkowski's departure earlier this year. In addition to Storrow, the other two incumbents are Donna Bell and Jim Ward; they haven't announced their intentions publicly yet.
Elsewhere, there are now four candidates in the race for a seat on the Chapel Hill-Carrboro City Schools board.
The terms of Mike Kelley, Jamezetta Bedford, Annetta Streater and David Saussy expire this fall. To date, Streater is the only incumbent who's filed to run for re-election.
The challengers are Rani Dasi, Theresa Watson, and now Margaret Samuels. Samuels is president of OE Enterprises, which provides job training services for people with disabilities.
Dasi is a business analysis manager at Lord Corporation, as well as a board member for The Walking Classroom.
Theresa Watson has worked for years as a youth mentor. She ran unsuccessfully for a seat on the Carrboro Board of Aldermen in May 2014.
See the full list of candidates in Orange County.
The filing period continues through Friday for those seeking office on the Chapel Hill Town Council, Carrboro Board of Aldermen, Hillsborough Town Board and the Chapel Hill-Carrboro City School Board.http://chapelboro.com/news/election/schwartz-samuels-throw-their-hats-in-the-ring
The Chapel Hill-Carrboro school system is saying "thanks, but no thanks" to a proposed school site offered by Obey Creek developers.
The proposed Obey Creek site was marked as a potential school location several years ago on Chapel Hill's land use plan.
Todd LoFrese, assistant superintendent for support services at Chapel Hill-Carrboro City Schools, noted that in April 2014, the Board of Education approved a resolution for the Town Council to recognize that potential site, and to include that as party of negotiations with developers.
Later, the Council asked CHCCS if the school site offered by developers should be reserved.
The Board of Education has now come to a decision regarding Obey Creek.
"At a recent board meeting, the board passed a resolution thanking the Town Council for honoring that process," said LoFrese. "The next was to communicate that we weren't in reserving a school site. There are some challenges with the proposed area that was offered to the district as a school site."
One of those development challenges, said LoFrese, is that the school would be difficult to access.
"There'd be an extensive bridge that would need to be constructed to cross over the creek," said LoFrese.
In the final part of the resolution, the Board of Educations expressed that the Chapel Hill- Carrboro school system has other facility needs to address.
"We would be open to looking at other potential locations for where a school could be built," said LoFrese. "We didn't specify that it would be in the area that is currently proposed for development by Obey Creek. And the board also communicated that we have 10 older school facilities that have a lot of financial need."
LoFrese said that it's too early to estimate the impact the development will have on the school system, without a hard number of residential units to consider.
Right now, however, there are some spot-crowding problems that could be fixed, he said.
"Smith Middle School rises to the top of the list in my mind," said LoFrese. "We had to close the school this year to new enrollment, even if you lived in the Smith zone. So we have some families who are being transported to either McDougle or Phillips, or Culbreth."
LoFrese said there is still some breathing room at the elementary and high school levels. The next projected need for a middle school is in 2023.
In the meantime, said LoFrese, the Chapel Hill-Carrboro system would like to expand older schools, while performing long-needed renovations.
That, he said, would further put off the need for new schools. He added that it could also create the equivalent of an entire new elementary school.http://chapelboro.com/news/pre-k-12-education/chccs-takes-a-pass-on-proposed-obey-creek-school-site
Chapel Hill-Carrboro City Schools officials want to move away from longevity bonuses for teachers to a pay scale that rewards professional development. While that might mean more money for some educators, it could come at a cost to others.
"Some will be very upset, yet I think it's the best thing to do, in the long-term, for teachers, so that you don't have to go be an assistant principal in order to make more money," said Chapel Hill-Carrboro school board member Jamezetta Bedford, speaking at a board meeting last week.
Last year the North Carolina General Assembly passed a budget that requires school systems to submit a plan for differentiated teacher pay. But CHCCS officials say they want to make sure the pay plan the district adopts will support the progress of all teachers, not just the top performers.
Board Chair Mike Kelley said the plan under consideration now meets that goal.
"A possible alternative that the state legislature could impose on us might look very ugly, but this to me seems like its homegrown- it comes from our professionals and it's been developed and thought out in a way which is very careful, deliberative and not reactionary," said Kelley.
A committee of teachers, staffers and advisors from UNC's School of Education recently sat down to evaluate options for reconfiguring teacher pay.
They came up with a plan in which teachers would earn points for participating in professional development and get credit for rising student test scores. These points would then translate to salary increases.
But this could mean those teachers who don't invest in professional development might lose out on potential pay raises, as longevity bonuses would no longer be guaranteed.
Still, given that many teachers have seen their compensation levels frozen for years, Assistant Superintendent Todd LoFrese said the new plan might be better than the status quo.
"Their current reality is they've been standstill for six, seven years, and now the new model that the state has in terms of the salary schedule shows that raises come every five years," LoFrese told the board. "So we're trying to change that and we think this is a positive step in that direction."
Superintendent Tom Forcella told the board last week the full financial details are not yet available, but administrators want to make sure it doesn't cost the district more, or cause those currently employed as teachers to lose ground. Board Chair Kelley warned it might be tough to do both.
"Unless there's new money for salaries- and that would probably have to come from the state in some fashion, because it is probably not likely going to come from the district- then there may have to be some redistribution of the funds that are available," said Kelley.
The school board will discuss the plan further at the district's planning retreat in February. Administrators will present a final proposal to the board in March.http://chapelboro.com/news/pre-k-12-education/chccs-looks-revamp-teacher-pay-plan
The Chapel Hill Carrboro City Schools System is taking applications to replace outgoing member Mia Burroughs, who was elected Tuesday to the Orange County Board of Commissioners.
Board of Education Chair Jamezetta Bedford began Thursday's meeting at Town Hall by congratulating Burroughs on her election to the Board of Commissioners.
She added that the Board of Education has accepted Burroughs' resignation, effective Nov. 30. Burroughs' opponent in the race, Gary Kahn, also congratulated her during public comments.
Now begins the process of finding her replacement.
According to a North Carolina statute and CHCCS policy, the remaining members of a board must appoint a new member when there is a vacancy caused by resignation, death or other reasons.
The appointed person serves until the next board election.
A timeline for the selection process has been proposed, and it begins with advertising the position – on the CHCCS website, in a press release, in PTA newsletters, and among school improvement teams and community groups such as El Centro.
An information session for applicants will be held at 4:30 p.m. at Lincoln Center on Nov. 17. The board seems to be anticipating a big response, enough to raise concerns that the brevity of the meetings may not allow members to learn as much as they'd like to know about applicants.
"It's really hard to get to know someone, even on a superficial level, when you're across the room from them, asking these stilted questions," said Board Member Mike Kelley.
Bedford assured everyone that additional insight would be provided by "a set of eight, in-depth questions for them to respond to, that we will have in advance to read, too."
The deadline for submitting applications, to be delivered to the superintendent's office at Lincoln Center, is Nov. 19.
Interviews will be held at Lincoln Center at 6 p.m. on Nov. 24.
Board of Education Member Michelle Brownstein said she hopes there can be some flexibility in the timeline, in case a small handful of finalists happens to present a tough choice.
"You have to do it publicly," said Brownstein, "where you're saying we're actually going to delay doing anything, because we need to have more information, just like you might have to do for a superintendent search, or whatever."
According to the timeline, Burrough's replacement will be selected at the 7 p.m. Board of Education Meeting on Dec. 4 at Lincoln Center, and sworn in on Dec. 18.
The state constitution requires the appointee to be an eligible voter and resident in the district. He or she may not be otherwise employed by the board.
According to an agenda abstract for Thursday's meeting, the school system is looking for someone with either professional or volunteer experience in education, preferably in the district.
Community volunteer work, knowledge of local school issues and flexibility to attend meetings are also considered important.
Convicted felons are ineligible, unless their rights of citizenship are fully restored. Applicants must also be upfront about potential financial conflicts of interest.http://chapelboro.com/news/pre-k-12-education/search-burroughs-replacement-board-education
The new sustainability coordinator for Chapel Hill-Carrboro City Schools told the Board of Education on Thursday night how his environmental efforts are saving the school system more than $100,000 this year.
Sustainability Coordinator Dan Schnitzer said he analyzes three elements every time he starts a program or collaborates on a program – academic impact, environmental impact, and financial impact.
Schnitzer said he's implemented measures to make schools more cost-efficient, including "literally rolling up sleeves and getting into some dumpsters."
At the Board of Education meeting, Schnitzer said cost-cutting measures include reducing the number of dumpsters and frequency of dumpster pickups. "It's one of those areas where no one complains and so we assume it's not a problem," said Schnitzer. "But we can probably do better, and we've been able to do that."
Schnitzer also cut costs by upgrading from incandescent bulbs to more energy and cost-efficient LED bulbs. He said that all together these efforts resulted in $128,000 in savings.
He's the first person to hold the job of sustainability coordinator, which is funded through a permanent utility budget reallocation. Assistant Superintendent for Support Services Todd LoFrese said the savings from Schnitzer's work exceeded his salary.
Shnitzer supported a composting program at Phillips Middle School. It was started by a group of students who call themselves the "Trash Terminators." Now, students all across the school system compost their food scraps after lunch.
Superintendent Tom Forcella talked about eating lunch at Phillips last year.
"It was interesting seeing how the kids were very seamless in knowing where to put stuff," said Forcella. "But I was really nervous because I was afraid of putting my container in the wrong place."http://chapelboro.com/news/local-government/environmental-measures-help-schools-save-money

subset: commoncrawl


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"The X Factor" judges Demi Lovato and Kelly Rowland talk about what kind of talent they've seen during auditions for the show. Also, Demi explains why she decided to return to "The X Factor." Plus, they joke about Simon Cowell being the biggest diva of them all.
Published at 8:44 PM GMT on Jul 17, 2013 | Updated at 3:01 PM GMT on Jul 18, 2013


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The first step is to contact your local TPWD office and establish a relationship with a staff biologist who will help you with an ecological assessment of your land, review your goals, and provide you with information regarding the various incentive and assistance programs available. If together you decide that the LIP program could help you meet your management and restoration goals, your TPWD biologist will assist you to prepare and submit a project proposal packet.
Landowner Incentive Program (LIP)
Prospective LIP Landowners
Current LIP Landowners
- Volunteer Log | Word
- LIP Invoice Form | Excel
Arlene Kalmbach (512) 924-6987
TPWD LIP Coordinator
The Texas Landowner Incentive Program (LIP) is a collaborative effort between TPWD Wildlife and Inland Fisheries Divisions to meet the needs of private, non-federal landowners wishing to enact good conservation practices on their lands for the benefit of healthy terrestrial and aquatic ecosystems. LIP is funded through partnerships with the U.S. Fish and Wildlife Service Partners for Fish and Wildlife Program, National Fish and Wildlife Foundation, and other partners.
Getting Started
- Meet the specific requirements of your targeted LIP funding series. (see below)
- The results of the proposed action(s) must be measurable. Therefore, the landowner must agree to allow biologists onto their property for a pre-agreement survey and periodic progress checks to assess the success of the project objectives. Priority is also given to those projects where long term species monitoring is implemented.
- The landowner must be willing to sign a project agreement. Each agreement will be designed to meet the landowner's individual conservation and land use needs and objectives. Inability to complete LIP project due to weather or other conditions beyond the landowner's control will be considered individually and rescheduled.
The LIP is a competitive grant program. Project proposals are reviewed and ranked according to the ranking criteria specific to the funding series. Depending on the funding series, proposals are also reviewed by USFWS biologists, TPWD diversity biologists and/or fisheries staff. The primary selection criteria will be based on the extent to which the action achieves the goals of the targeted funding series balanced against the cost effectiveness of the proposed action. Applicants not selected will be eligible to reapply. Successful applicants will be notified and arrangements will be made to develop terms of the agreement. Because LIP utilizes federal funds, TPWD is required to provide assurances that the project will not negatively impact important cultural resources or federally-listed species, so reviews may be needed depending on the planned project activities.
TPWD encourages effective and cost-efficient conservation projects. Funds can be used for projects that enhance and protect wildlife habitat and/or enhance target watersheds. Common practices include native plant restoration, control of exotic vegetation, prescribed burning, selective brush management, wetland enhancement, riparian restoration, and forest stand improvement. Other actions not listed here that will accomplish conservation goals at reasonable cost are encouraged and will be considered.
LIP is a cost-share reimbursement program. Depending on the funding series, TPWD will contribute between 50% and 75% of a total project cost, while the applicant is expected to contribute the balance (materials or in-kind services are acceptable match). LIP is a reimbursement program, so landowners receive payment upon completion of planned practices and submission of valid invoices. Receipt of payment will be contingent on the landowner's fulfillment of the agreement and completion of the project. Landowners are expected to work with their TPWD biologist to document final results of the project. Requests for reimbursement must be submitted by the TPWD or USFWS biologist working on the project. Annual program funding varies according to availability of LIP funds. Project proposals must be filled out by a TPWD biologist who will work on the project. Please contact your local TPWD Wildlife biologist for more information.
Prospective LIP Landowners
Current LIP Landowners
- Volunteer Log | Word
- LIP Invoice Form | Excel
Arlene Kalmbach (512) 924-6987
TPWD LIP Coordinator
The Texas LIP currently offers the following funding options:
The LIP Partners Watershed Funding SeriesThe LIP Partners Watershed Funding Series is designed to meet the needs of private, non-federal landowners wishing to enact good conservation practices on their lands. This allocation of LIP funding is made possible through a cooperative agreement with the USFWS Partners for Fish and Wildlife Program. All projects approved for funding are thereby subject to the terms and conditions of that Program
- Pre-proposal submission deadline: July 15, 2016.
- Exceptional projects will be funded on a rolling basis so don't wait for a submission deadline to submit.
LIP Conserving Texas Rivers Funding Series
The LIP Conserving Texas Rivers Funding Series is dedicated to conservation actions that positively impact the Llano, Pedernales & Blanco Watersheds.
Property does not have to include a riparian area to be considered. Many forms of conservation land stewardship will qualify, including upland habitat enhancements.
- Project proposals taken on a continuous basis until all funds are spent.
- Targeting property in both the riparian zone and uplands of the Llano, Pedernales & Blanco Watersheds.
TPWD has a statutory and fiduciary responsibility to maximize cost-effectiveness of grant dollars. One important measure of cost effectiveness is the quantity or quality of tangible products proposed to be generated from funded projects. Applicants may voluntarily reduce their reimbursable indirect (F&A) rates to dedicate more funds to their project goals. Unrecovered indirect costs may be used to meet match requirements.
What's Going On With LIP?
LIP Bulletin
- Spring 2008 | PDF
- Spring 2009 | PDF
- Spring 2010 | PDF
- Spring 2011 | PDF
- Summer 2013 | PDF
- Summer 2014 | PDF
Combating Invasive SpeciesLearn more about how the Nueces River Authority is using LIP funding to combat invasive arundo donax on the Dry Frio, Nueces & Sabinal Rivers.
LIP in Action
Llano River Watershed, Mason County
This spring was fenced out from continuous cattle grazing to encourage the growth of riparian vegetation. Native riparian vegetation provides a buffer from nutrients flowing into the system, habitat for wildlife, and benefits the spring and aquatic fauna.
The Texas LIP currently offers the following funding options:The LIP Partners Watershed Funding Series
- Pre-proposal submission deadline: Late spring – July 15, 2016..
- Selected pre-proposals will then be required to submit a full proposal (template will be provided).
- After ranking and careful review by committee projects selected for funding can anticipate having a contract in place by October 2016 so plan work timeline accordingly.
TPWD biologists - Download the LIP Pre-proposal Template.
The LIP Partners Watershed Funding Series is designed to meet the needs of private, non-federal landowners wishing to enact good conservation practices on their lands. This allocation of LIP funding is made possible through a grant from the USFWS Partners for Fish and Wildlife Program. All projects approved for funding are thereby subject to the terms and conditions of that Program. Projects supported by this funding series are managed jointly by TPWD and USFWS biologists. The goal of this funding series is to establish, restore, and/or enhance habitat for state and federal trust fish, wildlife and plant species on privately owned lands (non-state and non-federal).
Project proposals will be prioritized based on the following criteria:
- Highest priority: projects within identified priority watersheds that are expected to directly benefit Endangered Species Act (ESA)-listed species and their habitats
- High priority: projects that are expected to directly benefit ESA-listed species and their habitats, but not located in a priority watershed
- Other priority: projects that are expected to benefit other state or federal trust species and their habitats.
Regardless of location, good projects are encouraged to apply and will be reviewed and receive funding if available.
Special emphasis will be placed on projects that also show benefit to
Fiscal year 2016 & Highest Priority Watersheds:
- All of the Brazos River Basin with an emphasis above Possum Kingdom reservoir
- All of the Colorado River Basin with an emphasis on the Llano and Pedernales Rivers
- All of the Guadalupe/San Antonio River Basin
- All of the Rio Grande River Basin - including the lower Pecos River below I-10 and Devils River
Additional selection prioritization factors include:
- Cost-effectiveness
- Efficiency and sustainability of the proposed restoration action
- Matching contributions volunteered by private landowners to implement the proposed restoration action
- Proximity of the proposed action to USFWS, TPWD, or other privately protected areas,
- Relevance to emerging fish, wildlife, plant and habitat conservation issues.
- Long term protection
NOTE: With this LIP funding series prescribed fire projects cannot be supported unless the landowner or hired burn crew can demonstrate compliance with USFWS and NWCG Interagency Standards for Fire and Fire Aviation Operations and the guidance set forth in Chapter 17 of the FWS Fire Management Handbook (PDF).
Additional Questions?
Contact Arlene Kalmbach (LIP Coordinator), your local TPWD Wildlife biologist, and/or any of the additional contacts provided in the funding series descriptions, listed above.
- Project proposals taken on a continuous basis until all funds are spent.
- Targeting property in both the riparian zone and uplands of the:
- Llano River Watershed
- Pedernales River Watershed
- Blanco River Watershed
This Funding Series is specifically dedicated to conservation actions that positively impact these three watersheds. Property does not have to include a riparian area to be considered. Many forms of conservation land stewardship will qualify, including upland habitat enhancements. The goal is to restore riparian zones, restore aquatic habitats, improve water quality, increase water quantity, reduce erosion, and remove non-native species. The program encourages and supports a wide array of sustainable land-use activities that are compatible with aquatic resource conservation. While the ultimate goal of this funding is to improve habitat for the state fish, the Guadalupe Bass, this funding will be used to support projects implementing conservation actions on any habitat within the targeted watershed with the understanding that conservation based land stewardship will have a positive impact on the watershed.
This allocation of LIP funding is made possible through a grant from the National Fish and Wildlife Foundation as well as partnerships with Texas Parks and Wildlife Foundation, Southeast Aquatic Resources Partnership, and U.S. Fish and Wildlife Service. All projects approved for funding are thereby subject to the terms and conditions of that grant. Grants require a 50:50 cost share. Additional contacts for this funding series are:
- Megan Bean, Watershed Biologist, Inland Fisheries Division, 830-866-3050
- Preston Bean, Watershed Biologist, Inland Fisheries Division, 830-866-3040
- Ryan McGillicuddy, Conservation Ecologist, Blanco Watershed, 512-389-8622
- Arlene Kalmbach, Landowner Incentive Program Coordinator, 512-924-6987.


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Hello there! I'm Dr. Vinifera, or "Vinny" for short. Ask me your toughest wine questions, from the technical aspects of winemaking to the fine points of etiquette. I hope you find my answers educational and even amusing. Looking for a particular answer? Check my archive and my FAQs. You can also follow me on Twitter: @AskDrVinny.
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Dear Dr. Vinny,
Is it appropriate to cook with "corked" or otherwise spoiled wine?
—Alex, Elkhart, Ind.
Dear Alex,
When cooking with wine, I follow a couple of guidelines. First off, I tend to cook with either exactly what I'm drinking with the meal (if it's only a splash or two), or with something in a similar vein so that the flavors will complement each other. Secondly, I only cook with wine that I would drink; cooking doesn't magically improve the quality of a wine.
This means I avoid oxidized wines, wines afflicted by "cork taint" (the chemical compound TCA, or 2,4,6-trichloroanisole) or otherwise flawed wines. I've heard some people say that that some of these flaws break down with heat, or combine to fat molecules and become unnoticeable. But why risk it? Often when cooking with wine, the alcohol evaporates and all that's left is the essence of the wine's flavor, so I usually go for fruitier wines, and there are plenty of affordable options out there.
—Dr. Vinny
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The Sims 2
Can the second Sims break the console curse?
As strange as it sounds, this formula of utterly mundane suburban consumerism has been the backbone of one of the best-selling franchises EA has. The Sims, which creator/visionary Will Wright has described as a "dollhouse for boys," reached hit status by proving that it wasn't just for boys; the game reached an unprecedented breadth of mainstream PC audiences.
The transition to console has been a bit rocky, however. While the PC is ideally suited to the complexity of the game, translating all the interfaces smoothly to work on a controller has proved difficult. The freedom of the mouse to browse and select just doesn't seamlessly port to the console controller. With the mouse, you can draw a path for your Sim to follow; trying to do that with the controller is like trying to draw with a pen glued to your forehead.
But the console version of the game contains the exact same content as the PC Sims 2. In addition to the usual needs you must fulfill -- hunger, bladder, sleep, etc. -- there are now "aspirations" which sound like the cheesy life goals you see on inspirational posters but are really just mechanics to drive the story mode forward. Thus, if your aspiration is selected to "romance" then your storyline will revolve around finding that special someone. For those who'd prefer to revisit classic Sims play style, the freeplay mode is available. Personalities are set according to a simplified metric of sloppy versus neat, grouchy versus outgoing, and so on; these will affect the way your Sim behaves while you leave them to their own devices.
There are also some new features in the game, which carry a whiff of the gimmick scent but could be quite fun in the right context. There is an amazing degree of customization in the look of your character, from skin tone, to body shape, to head and facial feature sizes, to fashion. A bewilderingly massive wardrobe makes getting dressed a complicated affair. The sheer number of choices in apparel adds spice to the visuals. The game is EyeToy compatible, so that you can actually hang photos your Eyetoy takes on the walls, or "paint" them if you're a creative type. There are also recipes to unlock, which enable to gourmet player to create custom drinks, snacks, and foods with specific properties that can be used as specialized power-ups.
We'll have to wait for the game's release later this year to figure out exactly how much of an improvement The Sims 2 on consoles will be over the original Sims one consoles, but in the meantime, head over to our media page to check out a batch of fresh new screenshots showing off the game.
Comments (36)
Console v.s. PCPosted: Sep 04, 2005 12:00AM PST by DenverNinja
sims should of stayed on the pc cause it has no busines on a console. Who ever reads this it doesn't affect you cause you have a pc apperently. your hard drive on your xbox and your memory cards can save way better games than the sims.
its going to bePosted: Jul 28, 2005 12:00AM PST by chrontricross
cool, well i hope it will be, great graphics, and hopefully great game play.
Can't Wait...Posted: May 15, 2005 12:00AM PST by dashboard360x
I can't wait for this to come out. I'll probably get the DS version and the Xbox 360 version, if there is one.
No add-on downloadsPosted: May 15, 2005 12:00AM PST by Mafiaboy69
The Urbs on PS2 was getting boring because of the same old objects that were available, now also for PSP it will be the same unless they make use of PSP's ability wireless internet so we all can download more objects, share our sims and families etc.... i hate games that cant be changed a bit because the same old things over and over and over again makes me feel bored. the best thing why it's best to see the sims off the PC is that theres no big problem with Hard Disc space installation patches and the entire HELL that EA Games can put you through just to update the sims game. als the game would run smoothly instead of slow anytime a big event is hapening (on my PC). overall this is VERY Cool but the only thing is no add-ons :(
Sick!Posted: May 11, 2005 12:00AM PST by myothercarispacman
I loves Sims 2 on the PC, I wonder how gameplay'll change for consoles,it really could go either way and I liked what they did for the console versions before,but I'd like to see it be a little more faithful to the original version this time,I'm waiting for a handheld version and I'll be happy.
STICK0Posted: May 10, 2005 12:00AM PST by bluedivinchie
SOUNDS SIM-ULATING!Posted: May 03, 2005 12:00AM PST by Tomkat5
I wanna play REAL SIMS ON MY PSP. I enjoyed both SIMS offerings on the GBA but it never gave me that creative sandbox feeling that I got from the PC version.GBA SIMS and BUSTING OUT are more like some kind of RPG.They're fun but I want to build houses. It would be nice if MAXIS tossed us a bone on this one.
yeah! no more slow downs!!!Posted: Apr 25, 2005 12:00AM PST by new_age_soldier
my computer is always slowing down when i play sims 2 in my computer. hopefully for me the ps2 and psp versions should not slow down at all.
YES!Posted: Apr 24, 2005 12:00AM PST by _seluradlez_
i cant wait til this comes out. my family windows downstairs is far too slow and crappy for the game to run on it and the mac (which i am now on) is not for games, as my dad said. but now... i'll be able to take sims 2 anywhere with the DS version. or PSP if it's coming out for it... i dont remember.
ok..Posted: Apr 24, 2005 12:00AM PST by liquidsnake141
just to let everyone know... the handheld versions are completely different than the console versions. go check it out on gamespot.com if you dont believe me.
Could be...Posted: Apr 20, 2005 12:00AM PST by Snowman_81
I haven't really liked the console versions of the sims in the past, as they just didn't feel quite a good as the PC versions. But this could be a winner if done right...I'm hoping it will be, if so I'll get it for the PSP(hope I have one by then).
Great NewsPosted: Apr 20, 2005 12:00AM PST by Duke805
My wife loves the Sims so Igot her al the ones on xbox and ths Sims 2 on PC of course. One day I played the Sims and got hooked but the funny part of it is that it's like runnign another life but damn it's hard enough to run mine but on teh Sims it's much better so I guess that's what makes it a good game. It's nothing new but it works.
What's new?Posted: Apr 20, 2005 12:00AM PST by jermaineS1
Sims is Sims. I don't see why anyone keeps buying these games... Sure they're addictive- very addictive- but each new expansion/game only adds so much new things to do. After you're done fiddling with the extras its back to everquest or whatever other interesting game you have to play; on PC or any of the consoles.
Re: oh my ****** GodPosted: Apr 19, 2005 12:00AM PST by joker2krazy
Sir/Ms....there have been. ..count em..3 PORTABLE sims games already...spanning the gba, ds and ngage and maybe one for cells not sure....
wowPosted: Apr 19, 2005 12:00AM PST by GodDamnHippies
When the Sims 2 first came out for the PC, I actually thought it was really gay. But now that I hear about all these cool things that happen in the new game, I think i might consider buying it. I didn't know you could inherit traits (but I am kinda pissed that you can't inherit Wookie traits)
of my F****** godPosted: Apr 19, 2005 12:00AM PST by elmoretammy
YES YES YES Finally a portible Sim games
my computer sucks!Posted: Apr 19, 2005 12:00AM PST by dualshock13
that is why can't what for the xbox vertion to come out.
Best freakin thing ever!!!Posted: Apr 19, 2005 12:00AM PST by Vicster777
I was wishing they would put it on the consles. Not everyone has a top of the line computer, so its pretty fair. u dont like on the consles, dont buy or rent it. duh haha
hm...Posted: Apr 19, 2005 12:00AM PST by sgusewolf
i liked the console versions cuz they had a goal that i focused on. i have sims 2 right now and i have a hard time playing cuz i cant think of a goal to acomplish, i need plots.. my predictions: the consoles are going to do so-so. the wireless phone version is going to flop, and i realy want to see how they do the ds and psp versions, if they do the ds ver like they did the handheld sims games it will suck, i hope they change it. the psp will probaly one that those sony people will buy to have pretty graphics on the road with them.
SweetPosted: Apr 19, 2005 12:00AM PST by revanblack
I was going to get it for the computer but I decided to wait for the console version, now I'm just going to get it for the DS :).
Scabrat's rightPosted: Apr 19, 2005 12:00AM PST by Pipucho
this is sorta bad idea, its gunna be just some other console game, and barely any people would buy it on consoles. since it sold out in many stores for pc, and u can get an expansion pack for pc. im pc owner and psp owner, and sims 2(and exp pack) but i have my eye on better games that im planing to dish out $50 bucks for the psp especially not the same one that i have for pc, even if they added "content not found on pc version"
Wow!Posted: Apr 19, 2005 12:00AM PST by gamewiz1
This should be interesting, if only they would make the portable versions playable with a friend over the wireless connection. I've always thought the Sims were great, but I know coop gameplay or versus gameplay, would push me into buying the new game. It would be interesting to help your buddies out, or destroy them:)
Maxis is got their work cut outPosted: Apr 19, 2005 12:00AM PST by joker2krazy
For them, and like someone previously said, with a console's limited ram is hard to really re-create the sims "anything" on a console. One might say that maybe these games can take advantage of both the xbox and ps2 HDD's but that would gimp the cube version but even with using the HDD"s ram is still an issue :( Frame rate in the last 3 console sims games has gotten choppier with every new game, I am just seeing sims 2 now..:( oh well I got mine on pc but yea, seriously if maxis pulls this off (kinda like ID did with doom 3 yet also another victim of ram) it'll be nothing short of amazing.
EA's only good franchise....Posted: Apr 19, 2005 12:00AM PST by BreakfastPills
While I hate EA, I'll admit that the Sims is amazing. However, I think the series faces the exploitations of far too many ridiculous expansions and ports.
bad ideaPosted: Apr 19, 2005 12:00AM PST by Scabrat
sims on console has always been a bad idea. . most pc to console games have been bad. . there a few exceptions but the sims is definately not one of them. you need the room to customize anything you want into anything you want. .not pregenerated customization. theres more but i dont have enought time.
More Simulation Games
- Game:
- The Sims 2
- Platforms:
- Xbox, PC, GBA, GC, DS, PS2, PSP, MOB
- Genre:
- Simulation
- Publisher:
- Electronic Arts
- Developer:
- Maxis
- ESRB Rating:
- Teen
- Release Date:
- 10/24/2005
- Also Known As:
1UP Editor Score: B-
Average Community Score: NA
More Sims Games
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( PC | PS3 | Wii | XBOX 360 | MAC | NintendoDS | Nintendo 3DS )
Release Date: June 02, 2009
MySims Kingdom
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Release Date: October 28, 2008
The Sims Carnival
Release Date: June 20, 2008
What was the name of the character from EA's 2008 NBA Jam prototype "Bounce?"
Created by: Matt Leone
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© THE CANADIAN PRESS/Nathan Denette
Canada's captain Sidney Crosby watches a drill from the bench during a drill at hockey practice at the 2014 Sochi Winter Olympics in Sochi, Russia on Tuesday, February 18, 2014. Canada's captain for the last gold-medal winning squad, Crosby is a lock to return again at the World Cup.
Hockey Canada is going back to a golden well for the 2016 World Cup.
Twelve of the first 16 players named to the Canadian squad early Wednesday evening won gold at the most recent Winter Olympics in Sochi, Russia.
Sidney Crosby, Jonathan Toews, Jamie Benn and Ryan Getzlaf front the returning forward group with Drew Doughty, Duncan Keith and Shea Weber back to steady the Canadian back-end. Injured at the moment, but brilliant in Russia and the reigning Hart and Vezina Trophy winner, Carey Price returns as the favourite to assume the No. 1 spot in goal.
"That's a big stage," Hockey Canada president Tom Renney said of the Olympics. "To be able to deliver on that stage under the circumstances is important. Certainly they have a leg up. That being said you still have to come back to your league and play properly and those guys have done that."
Injured in 2014, Lightning captain Steven Stamkos was one of four players in the first group named not to play for Canada in Sochi, joined by goaltenders Corey Crawford and Braden Holtby as well as Tyler Seguin, the Dallas Stars centre who's blossomed into one of the league's most feared offensive players.
Seguin seems poised to line up alongside Benn, his Stars linemate, in the fall.
It's little wonder why Canada opted to bring back the core of that Sochi collection, mind-bendingly dominant under head coach Mike Babcock at the Olympics. A defensive gem that held the puck almost without interruption, the Canadians yielded only three goals all tournament while shutting out the Americans and Swedes in the semi-final and gold medal games.
Jeff Carter, Patrice Bergeron, John Tavares and Marc-Edouard Vlasic also return from the gold-winning squad.
Management weighed not only individual talents from that group, but how effectively they meshed with others in Sochi, notably on defence. Keith and Weber formed a dominant top pairing in Russia, backed up by Doughty and Vlasic, the steady San Jose Sharks defenceman.
"We look at the Sochi group and I think that might've been the best defensive group put together for international competition," Canada's general manager Doug Armstrong said.
Among those not named in the initial wave from the 2014 squad was Corey Perry, the Ducks winger who had only one point at the Olympics and struggled early for Anaheim this season, Avalanche speedster Matt Duchene and Blues defenceman Alex Pietrangelo.
Perry has surged with 26 goals since the start of November (entering play on Wednesday night) and will be considered for the final roster, Armstrong said.
"There's a wealth of riches when you're picking this team and now we had to separate 16 candies out of the barrel," said Armstrong. "We're gonna add seven more at the end."
The reigning Hart and Vezina Trophy winner, Price was named to the team despite not having played for the Canadiens since late November because of a lower-body injury.
Armstrong consulted with Price and Canadiens ownership - via Montreal general manager and Canadian assistant general manager Marc Bergevin - to determine their comfort with the goaltender being named to the initial group.
Both, after taking time to consider the matter, gave their blessing.
"Obviously this is a big tournament for hockey," Armstrong said, "but Carey Price is a huge piece for the Montreal Canadiens so we wanted to make sure that the Canadiens team and ownership was comfortable with the decision."
Crawford and Holtby are intriguing secondary options to Price, the former a two-time Stanley Cup champion in midst of his best NHL season, the latter on track for a 50-win season.
Canada didn't have to name all three goalies in this first stage, but opted to anyway.
"I think we named three goalies because we believe these are the best three goalies right now for us," Armstrong said.
Backed by a management team that includes three other NHL general managers - Bergevin as well as the Ducks' Bob Murray and Red Wings' Ken Holland - Armstrong also leaned hard on Lightning GM Steve Yzerman, the executive director of the Sochi squad, for help in the evaluation process and help in delivering bad news to those that missed the cut.
Canada's management team has until June 1 to name the remaining seven players to its roster.
"They only let us name 16, so it's pretty easy," Babcock said of naming the first group of players, speaking to reporters in Washington D.C. ahead of the official announcement. "You take the 16 you think you should name and you name them. The hardest part is the part to come. Not the first 16. My wife could've done that. It's the rest."


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BRISBANE, Australia – Daniel Hooker was just getting started when he found himself fending off a single-leg takedown attempt from Mark Eddiva, but he used it to lock up a fight-ending guillotine chok read news >>
"The Hangman" was a fitting nickname for Dan Hooker at UFC Fight Night 85.Filed under: News, UFC, Videos read news >>
Despite a ho-hum performance at UFC Fight Night 84, Anderson Silva wants to get back into the cage—and he will apparently get his wish sooner than later. According to Sherdog.com, and later confirmed read news >>
The damage apparent on UFC middleweight Michael Bisping's face after a five-round headliner with Anderson Silva has been backed up by a potential six-month medical suspension following UFC Fight Nigh read news >>
Chris Weidman weighs in on the UFC Fight Night 84 headlining bout between Anderson Silva and Michael Bisping, where Bisping won a controversial decision. read news >>
During his UFC Fight Night 84 bout against Michael Bisping in London on Saturday, former middleweight champion Anderson Silva thought that he broke his leg again. read news >>
UFC Fight Night 84 came very close to being bantamweight Brad "One Punch" Pickett's last professional fight. read news >>
Saturday's UFC Fight Night 84 main event between Michael Bisping and Anderson Silva contained a lot of strange moments. Several of those strange moments occurred in rapid succession at the end of the read news >>
LONDON – Whether or not the UFC would have cut him after a four-fight skid, Brad Pickett planned to retire if he had some up short at Saturday's UFC Fight Night 84 event.Filed under: Featured Videos, read news >>
LONDON – With one of the most spectacular knockouts you're likely to see, Scott Askham got back in the win column on Saturday night. Yet the Brit wasn't entirely happy.Filed under: Featured Videos, N read news >>
Following Saturday's UFC Fight Night 84 event in London, several of the winning and losing fighters, along with their coaches, training partners or family members, took to social media to react to th read news >>
A total of 26 fighters got the chance to shine on Saturday as part of UFC Fight Night 84 at The O2 in London. Now that the event is in the books, it's time to commence MMAjunkie's "Three Stars" cerem read news >>


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American Girl special event
Make accessories for your doll at "American Girl Mommy & Me" at A Stitch In Time, 11am. Instructor: Lisa Ohliger. Cost: $20. 570/253-6864.
Free business seminar
"Using Social Media for Customer Service" a free business seminar sponsored by Greater Honesdale Partnership at The Dime Bank, 7-9pm. Presented by the Small Business Development Center of the University of Scranton. Registration required. 570/253-5492.
Garden tour
The Wayne County Historical Society hosts a drive yourself "Secret Garden Tour" of Wayne County gardens, 10am-4pm. Tickets: $15. 570/253-3240.
Former Honesdale man dies in avalanche
A man who graduated from Honesdale High School in 1999, Ryan Novak, 33, was one of five victims who were killed in an avalanche over the past weekend. The avalanche happened in Loveland Pass, which is located about 50 miles away from Denver, CO. Read more
Film: 'Color of Paradise'
The Sunday Night Cinema's offering of Iranian film "The Color of Paradise" at Cinema 6, 7:30pm. Donation of $5 per person is suggested, to help support the Wayne County Arts Alliance. The film will be preceded by a short introduction and followed by an optional discussion. 570/390-4420.
Master Gardener Q&A
Do you have a question about flowers, vegetables, trees, shrubs, ornamental grasses, or a fruit orchard? A Penn State Master Gardener will be at the Wayne County Extension office, 10am-12pm, to assist you with your questions. Free.
Master Gardener Q&A
Do you have a question about flowers, vegetables, trees, shrubs, ornamental grasses, or a fruit orchard? A Penn State Master Gardener will be at the Wayne County Extension office, 10am-12pm, to assist you with your questions. Free. 570/253-5970, ext. 1614.
Open mic at the Cooperage
Play an instrument? Like to sing? Come on down to The Cooperage for open mic night, 7-10pm. This acoustic-style open mic is hosted by Mike Jung. Come early to sign-up, as the board fills up quickly. BYOB. This is a donation based event and contributions are appreciated. Visit www.thecooperageproject.org or call 570/253-2020.
'911, what's your emergency?'
People seldom meet the calm and reassuring voice of the person on the other end of the phone who answers at the time of crisis. These voices belong to devoted and dedicated staff of Wayne County's 911. They are stationed in a room ready to take calls 24 hours a day, seven days a week, including holidays. Read more
Benefit yard sale
Wayne County Historical Society benefit yard sale, 9am-4pm, Lock 31 property (Rt. 6, between Honesdale and Hawley).


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Introduction to Content Marketing and Native Advertising
Many leading companies in the contemporary society rely on native advertising and content marketing to gain brand visibility. Native advertising and content marketing seem similar insofar as they are essential in providing information to customers, the public, and prospects in a branded manner. Nonetheless, there are critical differences between content marketing and native advertising. For instance, content marketing is owned media and non-promotional while native advertisement is a paid promotional message.
According to Libert (2015) and essay writing service content marketing provides relevant information of high quality that is void of any promotion. Therefore, content marketing is a form of owned media created by respective brands. Content marketing makes use of brand stories and attributes. It entertains whistle educates customers, prospects, the public, and influencers through providing useful information. Through this function, the company can build trust and engage with its audience via an emotional connection. Content marketing may be shared or placed on other media platforms such as the social media to broaden its reach. Since most business organizations do not own large media platforms, a base of readers who have the potential to become customers is the biggest challenge faced by content marketers.
Research studies, that are available through the reputable essay writing service, indicate that close to 90% of marketers assert that content marketing is an essential tool in the sector. More so, content marketing is projected to be the most significant digital marketing trend for the next decade, thus, increased budgetary allocation. For instance, Libert (2015) quotes from Smart Insights survey that polled eight hundred readers. From the sampled population, 30% cited content marketing as the favorite digital tool for the year 2015, ahead of other tools such as marketing automation, social media marketing, and big data. Furthermore, the study reports that the current content marketers aim at improving customer loyalty, enhancing engagement, and increasing brand awareness.
On the contrary, native advertising is an online marketing function, characterized by its particular advertisement placement and form (Libert, 2015). Therefore, native marketing is a paid media that appears wholly as the content of the media. Native advertisements blend with the content being fed by the media outlet. According to Lieb and Owjan (2012), native advertisements are designed to match and function with the content of the advertising medium. Native advertisements deliver appealing, shareable, and targeted content. Examples of native advertisements include sponsored tweets, sponsored Facebook posts, content recommendation tools, Google Adwords, and sponsored content on blogs. The literature on native marketing reveals that the system exists in virtually all large business entities (Liber, 2015).
The growth of content marketing and native advertisement is projected to rise in the next couple of years because of increasing consumer presence on digital platforms (Lieb & Owjan, 2012). However, it is worth noting that content marketing is gaining more momentum among marketers than the native advertisement formats. The popularity of content marketing is attributed to the fact that it is owned by the content creator (Lieb & Owjan, 2012). On the contrary, native advertisements are controlled by the third party media platform owners. Nevertheless, the two marketing strategies have associated advantages and disadvantages.
Vipat (2013) states that native advertisements pose better results as compared to typical banner advertisements. He argues that native advertisements offer exciting content to the readers, and the marketer is also subtle. This form of advertising receives attention as they are placed at the center of feeds. Nonetheless, native advertising also has its downsides. Despite the fact that native advertisements match the medium format, they require proper labeling such as 'advertorial' or 'sponsored' to allow easy detection by the audience. Lack of proper labeling may trick the readers to dismiss the advertisement as not genuine. Dismissal of an advertisement by the readers lowers the reputation of both the advertiser and the publisher. On the other hand, content marketing offers a long-term approach for the purposes of branding and audience building. Thus, a single article would not hurt the advertiser's reputation. The other benefit of content marketing is the fact that it is not a promotional strategy. Vipat (2013) observes that promotional advertisements are ignored by customers, and they are a turnoff. Therefore, content marketing provides useful information sought after by the audience.
In summary, content marketing, and native marketing are similar in the sense that they aim at selling the respective brands and products of a business entity. However, the two differ regarding purpose and tone. For example, the purpose of native advertising may seem to be providing value. Nevertheless, provision of value is only but secondary to selling a service or product. Native advertorials solve a problem through buying the brand's service or product. The content of native advertisements does not have an inherent value unless the reader buys a service or product. On the other hand, the purpose of content marketing is to establish consumer trust by providing relevant, important information. Thus, content marketing presents values to the readers that are independent of them purchasing a service or product.
Study Themes in Content Marketing Vs Native Advertising
Various studies have been conducted about content marketing and native advertising. While some studies focus on the individual marketing strategies, some explore a comparison of the subjects regarding effectiveness, value, and evolution.
Effectiveness of Content Marketing and Native Advertising
In their study, Brady, Fellenzm, & Brookes (2009) identified and analyzed the value of content marketing with keen on business-to-business companies. First, the researchers acknowledge that content marketing is not well developed because there is limited literature that suggests the otherwise.
It is assumed that marketing is full of proportionate relationships such that mass customization of commodities allows entities to produce according to the market segments. The study states that new technology has brought about new media that has given consumers a voice in the production processes. Therefore, customers actively contribute and seek information from online platforms before buying given products or services. Brady et al. (2009), assert that content marketing offers a means of addressing the new consumers' empowerment. The assertion is based on the idea that content marketing allows for the creation and sharing of content for the purpose of marketing. The study observes that content marketing is an effective tool in ensuring that valuable information reaches and influences the target audience.
The study by Brady, Fellenzm, & Brookes found out that content marketing is effective in boosting the relationship between business-to-business companies. Content marketing ensures a mutually beneficial relationship between suppliers and customers in many ways. For example, content marketing allows an organization to offer an explanation of the complex and technical information about their services or products. Moreover, content marketing enables individuals to share knowledge and demonstrate competence; therefore, establishing long-term relationships with the customers and suppliers (Brady, Fellenzm, & Brookes, 2009). A robust relationship between the business players in turn enables the business to address specific, relevant information as required by the consumers. The effectiveness of content marketing is also demonstrated by its ability to complement other marketing tools. For instance, content marketing is used to support promotional mix of a business, thus enhancing the traditional advertising campaigns and promotional tools.
Similarly, the effectiveness of native advertisements is based on the empirical facts such as cost and viability. For example, in the study to assess the productivity of content management and native advertisements, Berthon, Hulbert, and Pitt (2011) note that the latter ensures high audience engagement. As compared to other businesses, third party media platforms tend to have a larger audience. More so, native advertising provides leverage on the existing audience. According to Berthon, Hulbert, and Pitt (2011), the ability of a business to present information about its products or services to an existing audience reduces the cost and work associated with building own audience. In fact, this benefit is the reason many marketers opt for advertising.
Value of Native Advertising and Content Marketing
Value is another theme addressed in academic studies about content marketing and native advertising. Berthon, Hulbert, and Pitt (2011) note that native advertising is a power tool for communicating about a service or product to a large audience. For example, the visual impact of television advertisement has a significant ability to attract and hold the audience just like audio advertisements. Native advertising provides a guarantee for placement with a favorite publisher, thus security to the advertisement. Native adverts deliver strong returns when they are aligned with the objectives of the campaign. Companies such as Unilever are at the lead because of the effectiveness of native advertising (Berton, Hulbert, & Pitt, 2011). The researchers admit that native advertising is a very effective way of executing and measuring promotional campaigns since it ensures a direct impact on the sales.
Similarly, content marketing also has associated values. According to Libert (2015), content marketing information is long-lasting and permanent. The real-time nature of online information may make content marketing seem a short-term measure. However, once the content is published online, it stays there forever in archives and caches even if the publisher pulls it down (Libert, 2015). The other value of content marketing is the fact that it increases the opportunities for the organization by extending the reach to customers on search engines. The published content benefits not only the readers but also the search rankings of the organization. Libert (2015) argues that the creation of high-quality content inform search engines that an organization holds authority within the industry. Thus, the probability of gaining potential customers through organic search is high.
The attributes of content marketing enhance the value of content marketing (Libert, 2015). Content marketing embodies the core brand elements of a business entity. The use of various platforms such as video, text, photography, presentations, audio, info-graphics, and e-books to transmit information about a product ensures a large audience is reached. Content marketing allows direct, ubiquitous connections to anyone; it lets companies and individuals establish interactive relationships with suppliers and customers, and deliver commodities at low costs. The value of a large audience is an improved probability turning potentials into customers, thus an increase in sales and good public reputation.
Theories used to investigate the Study Themes in Content Marketing and Native Advertising
Brady, Fellenzm, and Brookes (2009) use the B.E.S.T Formula Theory to demonstrate the effectiveness of the content marketing. The theory is a model representing the key aspects of creating a roadmap for content marketing. The researchers argue that all companies that employ content marketing use this formula to create valuable, relevant content for their target audience. The formula appreciates that a business entity ought to realize the objective of each communication it makes to the customers. According to the formula, it is also necessary to deliver useful information to the target audience.
The B.E.S.T Formula advocates for incorporation of content marketing into the whole business strategy. With the associated benefits of content marketing, the effectiveness of the strategy is realized. For instance, by ensuring content marketing in the business strategy, a business organization achieves increased organic rankings, optimized conversions, and drive brand awareness. Native advertising is perceived as pushed since it follows a definite one-directional flow within the communication models (Brady, Fellenzm, & Brookes, 2009). Therefore, in native advertising, a promotion is sent by a single source and viewed by many people without any chance for feedback. B.E.S.T Formula Theory encourages essential communication to customers through the internet. The theory identifies the internet as an empowerment tool to consumers since it allows the customers to provide feedback. The internet offers a non-linear communication channel where consumers, suppliers, and the business management share information as they pursue their respective opportunities (Brady, Fellenzm, & Brookes, 2009). Therefore, this theory insists that customer loyalty is developed from the strong engagement associated with content marketing.
Content marketing is about creating and distributing of valuable and relevant content to attract, obtain, and engage a definite audience with the goal of profitable customer function (Libert, 2015). The theory elaborates the effectiveness and value of content marketing through the aspect of "targeted." The theory stipulates that an organization ought to identify not only its target prospects but also appreciate the motivation behind them. The theory also requires a business to understand the professional role and product perception of the target market. By implementing the proposals of the theory, a business organization obtains the necessary data to create a working marketing strategy.
Similarly, Libert (2015) applies the Four Pillars Theory of Successful Content to demonstrate the value of both content marketing and native advertising. The theory was developed by Tim Tucker and has a model of four aspects: readers' goal, objectives of the business, content topics, and the tone of the voice. The theory insists on the significance of the tone of voice and strategy as factors for successful implementation of native advertising and content marketing. In fact, the strategic identification of the suitable tone by content markers is identified as the source of value of content marketing (Libert, 2015). Digital content can be devoid of tone resulting in less impact of the advertisement on the intended audience. Nonetheless, intonations attributed to the native advertising and content marketing leads to full messages being conveyed. The proposal in the theory thus improves the value of the two marketing strategies when the implemented.


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LocalIP 2.0
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"From the beginning, it was clear that the people pushing this rule onto the heartland had never spent time on a family farm. The proposed Youth Ag Rule would have done irreparable harm to farmers in Michigan, and I am pleased that the Department of Labor came to its senses and realized the need to protect the rural way of life. I am also extremely appreciative of the all the hard work put forth by the farming community to let the Administration and Congress know that this rule went too far.
"At a time when government overreach has become commonplace, I was proud to stand with Michigan farmers to defeat this unnecessary policy."
"The decision to withdraw this rule ... was made in response to thousands of comments expressing concerns about the effect of the proposed rules on small family-owned farms. To be clear, this regulation will not be pursued for the duration of the Obama administration.
"Instead, the Departments of Labor and Agriculture will work with rural stakeholders — such as the American Farm Bureau Federation, the National Farmers Union, the Future Farmers of America, and 4-H — to develop an educational program to reduce accidents to young workers and promote safer agricultural working practices."


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Yeah, I'm getting frustrated there too!
Red9, TMP and shotgun, tryna get past the part where your trapped in a house by 100 zombies with the girl and spaniard.
Yeah, I'm getting frustrated there too!
Wii Sports, Red Steel (27%), Zelda : Twilight Princess (Forest Temple), Resident Evil 4 : Wii Edition (3-1), Trauma Center : Second Opinion (Ch2 1), Super Paper Mario (Ch 3-1), Mario Strikers Charged Football, MoH Heroes 2
striker (100 bullets magazine), red9, punisher, Killer7 (dont like BB even if you can upgrade it higher then the killer), TMP, Automatic Riffle and the Matilda.
BTW did someone really like the matilda!?!
I try to convince myself that i like it but right now i think its taken way to many bullets for is power force. the only go think its you can kill a ganados with a single shot.
i liked it.....for awhile and sold it.....my punisher was better......
Guitar hero 3= 283602180394
Strikers FC= 236458-134911
Guitar Hero WT: 000189824665
TvsC: 4082-6902-6467
need help with anything, pm me
I'm back....and bored


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|ARCSI Kleaning for Kids: A Joint Project with the Ronald McDonald House Charities
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ARCSI is proud to announce the launch of Kleaning for Kids, a joint project with local Ronald McDonald House Charities. Through the generous support of ARCSI's member volunteers, ARSCI will provide residential cleaning services at no charge to the Ronald McDonald Houses in their community.
10/24/2016 » 10/28/2016
2016 Convention & Education Conference
11/10/2016 » 11/11/2016
IICRC House Cleaning Technician Certification Class (Raleigh)