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5 Ways You Suck at Customer Service Without Realizing It
How many people reading this have worked or will work in customer service? Not just call centers and complaint departments, but cashiers, servers, anal bead customizers? My guess is roughly all, give or take none, and I'm guessing 100 percent of you have accumulated bad customer horror stories.
But all of you are also customers, and I'm guessing that every week you see some customer service workers doing things that make you want to drive your car through the front of the store. So every one of us has been on both sides of this coin -- we've all inadvertently done the thing we complain about, at least once (or, at least, I know I have). If you work in customer service and have never done any of these, then you are a hero and have much to teach us. For the rest of you ...
#5. "I Do My Job and Not One Iota More"
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From a Customer Service Point of View:
It's been a long day. Every dumbass in the tri-state area has asked you every stupid fucking question you could possibly imagine, and many that you could not, even under the effects of the strongest of hallucinogens. "Where's the dog food? I don't know, sir -- have you tried looking in the pet aisle? Maybe under the 10-foot-wide sign that says 'DOG FOOD' on it? How about instead of asking me stupid fucking questions, you expend just enough energy to turn your useless skull 6 inches to the right and just glance in that direction?"
At least, that's what you would say if you were on your last day and you knew you weren't getting a recommendation anyway. Instead, you choke back the rage and say, "Pet section." The dipshit Dogfood Guy rolls his eyes at you and walks away in the wrong direction. You're pretty sure you hear him mumble the word "asshole" as he disappears around the corner. What the hell is his problem? He doesn't have a right to be pissed off. You barely said two words to the guy, and you answered his dumbass question.
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"Yeah, it's down this aisle, then take a right. It's under the sign that says 'Exit.' Go past that, then to your car and go fuck yourself."
Where You Went Wrong:
You didn't for one second put yourself in Dogfood's shoes. Because the odds are overwhelming that the customer considers asking you for directions an absolute last resort -- almost nobody enjoys A) interrupting somebody else on the job or B) admitting they got lost on a Snausage hunt. That's why right now he's thinking, "Pet aisle? No shit, where the fuck do you think I've been looking? The paint section? The point is, I'm not in this store very often, and all the aisles look the same to me, you arrogant prick." Then the next thing you know, he's shitting in the Arts and Crafts section.
So where you're thinking that you gave a completely correct, concise answer, he sees you as another young punk who wouldn't stop mopping for three seconds to be a little more helpful, because of an, "I do exactly what I'm paid to do and no more" attitude.
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"Sorry, but I don't say 'Hello.' We have a greeter at the door for that."
The thing is, that ridiculous Dogfood Guy (who, by the way, you're positive doesn't own a dog) isn't impossible to please. Yes, nightmare customers exist but usually all they want is a couple of seconds' worth of extra effort. Maybe something as simple as pointing at the pet section when you said it would have helped. Even giving a little extra detail gives the illusion that you actually give a shit, and he walks away happy: "Oh, sure. It's in the pet section about five aisles down on your left." It gives off much less of a "go fuck yourself" vibe, but you didn't think of it, because you felt like it was already a minor triumph to restrain yourself from actually verbalizing "go fuck yourself."
#4. "Hope is a Lie -- Sorrow is My Only Companion"
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From a Customer Service Point of View:
All jobs eventually start to feel monotonous. Repetition of any kind gets boring, even if that pattern is divided into week-long chunks. Even porn stars have to take a break every now and again to enjoy a few weeks of not fucking. So yes, maybe your voice has lost its life when you answer the phone. And maybe you leave your enthusiasm in the tip of a condom before you clock in for your shift. What the fuck do they expect out of you -- back flips? Fuck 'em; they pay you minimum wage. If they want more out of you, they can start paying you for it.
Jupiterimages/BananaStock/Getty Images
"Welcome to blah, blah, blah, where my life is a lie."
Where You Went Wrong:
First, I know that being cheerful and energetic is way, way harder for some people than for others. But people aren't expecting you to be an ambassador for humanity, they just don't want to walk away from your encounter feeling like they may have been the last straw that pushed you into clinical depression. It doesn't mean you have to be Flo from the Progressive commercials, but it also doesn't mean you have to go the other direction and be Wednesday Addams. Customers are perfectly fine with the needle set somewhere in the middle.
I used to supervise a couple of guys who, on the phone, sounded like they were about to commit suicide at any second. Slow, quiet, low-pitched, mumbly, slurred. When they were off the phone, they spoke as normally as any human you've ever met. But as soon as they put that receiver to their ear, it was as if someone were telling them that their parents had just died.
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"We're located ... on West Evergreen, beside ... I'm sorry, this is really hard for me."
And it wasn't just a work thing. Both of those guys had partied with me before. Both had been wild and loud and funny ... but the second they had to call someone, they went immediately into goth mode. Maybe they subconsciously feel like they have to impress on the customer how hard their job is? But my kids do this, too. As do all of their friends. Is that a generational thing, or did I pick up some weirdly specific power to depress people only when they're on the telephone? And if it's the latter, how the hell can I use that for good or evil? I'll take either with a power that stupid.
But holy shit, is it taxing to talk to people like this. Just to throw out an example, we have two stores in my hometown that have two of the worst cashiers I've ever seen. Neither of them speak, even if you offer a polite, "Hello." I've never seen either of them smile. You'll never get a "thank you" or even a "fuck your mother" from them. They just ring up your shit, heads down, as emotionless as the potatoes they're bagging. It's unnerving, probably because if you spoke to a friend and they were acting like this, it'd mean their whole family had just died in some kind of farming accident and the sheer despair had left them numb. You'd feel awful for making them ring up a bunch of Hamburger Helper during such a trying time. It creeps me out so much that sometimes if I walk in to either establishment and see that they're the only cashiers working, I'll turn around and walk back out without buying anything at all, even if I desperately needed what I came for.
Hemera Technologies/AbleStock.com
"Nope, didn't need anything. Just checking to make sure everything was OK in here."
Look, I understand that no sane person goes there to socialize. I went there to buy 76 pounds of crabs and get that shit back home before they wake up and attack me. But again, it just takes the tiniest, bare minimum of acknowledgement to change the whole tone -- the briefest of eye contact, a simple greeting, a partial smile, if you can manage it. And please, don't come back with, "It's minimum wage, what do you expect?" Minimum wage isn't nothing -- when a minimum wage job opens up, 30 applications come in. If that's not worth a smile, it's at least worth making sure you're not dragging every customer down into your black ocean of unending anguish.
#3. "How's My Day? Well, Funny You Should Ask ..."
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From a Customer Service Point of View:
Every possible thing that could go wrong today has. One server called in sick. Another called in pregnant. The cooks have been getting the food wrong all damn night, resulting in your ass being chewed more than that time you stuck it in the piranha tank at Mall of America on a drunken dare. You had to cancel your date for tonight because you just got informed that you'll be pulling a double. And if that woman's little bastard son won't stop screaming, you're pretty sure you're going to end up in jail before that shift starts.
Your next table is a semi-regular. At least someone you recognize. When they ask how you're doing, you just let it all loose. Thank God someone finally asked.
Hemera Technologies/AbleStock.com
"So then he said -- wait, mind if I sit down? My feet are killing me. Thanks a million. So anyway, that jerk said to me ..."
Where You Went Wrong:
Unless that person is an actual full-on friend or family member, nobody in the world wants you to vomit your entire shitty day onto them. I've had this happen with total fucking strangers at a business, and it is painfully awkward because no matter how polite you attempt to be, you can never fully hide your "who gives a fuck" face.
It's the opposite of Chadlyn Apathy up there in the previous point. There is such a thing as being too personal, even in small talk. Four or five years ago, I took on a massive amount of overtime at my previous job so I could buy my kids some really nice Christmas gifts, because up until that point, I had never had that opportunity. I had to work a few 80-hour weeks at a strenuous physical labor job to do it, but we were able to buy about $1500 worth of toys and gadgets. I was pretty proud of myself. When we got to the checkout line, the girl behind the register started asking us straight-up, "I don't get how people can afford stuff like this. How do you do it? How much money do you make a year?"
Photodisc/Photodisc/Getty Images
Yep, that's the exact face I made, too.
She went on to tell us about how she wasn't sure how she was going to afford Christmas for her own kids, and then I sort of just blacked out.
I understand why some people do this. I've done it, myself. Hell, I've done everything on this list at one time or another. Part of it is comfort in your job. When you deal with the public long enough, you start to view the customer base as an entity. You attach a generic personality on them as a whole because it makes it easier to communicate with them. The other part is about connection. You know from personal experience that the better your connection with a customer, the less likely they are to complain or throw a goddamn temper tantrum over some meaningless fucking bullshit.
Jupiterimages/Comstock/Getty Images
"It says right here that the plane would be light orange, but this one is dark yellow. This is bullshit! I demand justice!"
Unfortunately, the longer you stay in that position, the more comfortable and loose-lipped you become, until you're speaking with your customers on the same level you speak with your college buddies on Jello shot Wednesdays. What's hard to understand from your perspective, though, is that even though everyone really seems to love you and everyone is super polite to you, there is a very large majority of them who hate it when they look up to realize they're in your checkout lane. And as soon as they're out of earshot, they turn to their spouse and say, "What the fuck is wrong with that freak?"


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Forage analysis: more vital than ever
Forage analysis: more vital than ever
by John Hibma
The author is a dairy management and nutritional consultant having worked with large and small dairy herds in the West and Northeast, as well as Hawaii.
The foundation of our rations has been and always will be forage. That's the way the ruminant's digestive system works.
Dairy farmers, with the help of ruminant scientists, have been able to fine-tune the modern dairy cow diet so that Holsteins easily can produce upwards of 30,000 pounds of milk per lactation. Cows are bigger, healthier, and better cared for today than ever before. Every year the physiology of the rumen becomes less of a mystery.
At the heart of a high-producing cow's diet is high-quality forage. Every dairy farmer has learned that the better the forage that's fed to a herd of cows, the healthier the cows are and the more milk they can produce. The key to making it all happen is knowing which forages are good and which are not. Therein lies the challenge.
Most of us who have been around dairy farming and forage production long enough can tell the difference between a really good bale of hay and a really bad bale or a good pile of corn silage compared to a bad pile. Often, just the sight, the smell, and the texture of hay, hay silage, or corn silage will guide us most of the way toward picking a feed for a cow or heifer diet.
It's not that simple
But who among us hasn't been confounded by the subtle differences between two hay crops . . . hay that looks the same but doesn't milk the same. Why is it that one year's corn silage milks better than another? Isn't all fiber the same? For an answer, we must turn to the modern forage testing laboratory that can tell us amazing things about forage while redefining forage quality along the way.
The major components of forage generally can be separated into three groups: protein, carbohydrates, and minerals. All three groups have nutritional significance.
Protein and carbohydrates have subgroups or subfractions within them, and a cow's rumen processes those fractions at different rates. Microbes in the rumen utilize some of those fractions quickly while others are degraded more slowly and still others are hardly touched and exit the rumen to be absorbed through the small intestine.
Laboratory assays for crude protein and fat were developed many years ago. Total digestible nutrients (TDN) remained the gold standard of energy calculations for many decades of the previous century. Fifty years ago, all a dairy farmer needed to know was the moisture, crude protein, and TDN to make an intelligent decision about the quality of a given forage. Today, though, with the help of modern laboratory analyses of the different nutrient fractions, diet formulations have become more sophisticated allowing nutritionists to meet a dairy cow's nutritional needs on a variety of production levels.
Focusing on fiber
Ruminant scientists have determined that, within the carbohydrate portion of forages, there are fractions that are fibrous and fractions that are not. They have developed laboratory assays to determine what they are, and those fiber fractions have come to be known by the name of the test that determines them . . . acid detergent fiber (ADF) and neutral detergent fiber (NDF). Furthermore, it's now known that all NDF fiber is not the same, and it degrades at different rates in a cow's rumen.
Laboratory procedures now are available to determine those rates. Heat damage in a forage can bind protein to fiber making it less available in the rumen. Forage labs are able to determine how much protein is bound up in both the ADF and NDF which provides additional information about the quality of the protein.
All of this new knowledge has allowed dairy scientists to gain a better understanding of what they may expect rumen microbes to do with a given forage, allowing them to determine how much metabolizable energy to expect from a feedstuff's fermentation. No longer does a TDN calculation for a forage provide the information needed to fine-tune a dairy cow diet. Knowledge of the different nutrient fractions in forages enables us to predict what the dynamics of the rumen will be and how much milk production we can expect. Today, a standard lab analysis includes crude protein, soluble protein, ADF, NDF, NDF digestibility, ADIP, NDIP, fermentation acids, lignin, starch, sugar, and fat along with energy calculations and minerals. All of these measures can be incorporated into computer models to evaluate rations and predict milk production.
Many of the current assays being run in forage labs such as fiber digestibility, starch, and sugars are the result of in vivo and in situ research being conducted on cows at dairy research facilities. The complexities of the rumen fermentation continue to be unraveled as we learn more about how the different fractions of feedstuffs interact with rumen microbes.
Discussions at the 2009 Cornell Nutrition conference concluded that there are at least two pools of starch that need to be considered in dairy cow diets. One is quickly utilized by microbes while the other bypasses the rumen to be metabolized in the intestines. Paul Sirois, director of the Dairy One Laboratory in Ithaca, N.Y., says that the area of starch digestibility is now being considered in his lab in an effort to more accurately predict how starch is metabolized. Sirois and his counterparts at other forage labs now face the challenge of developing and standardizing the procedures that will accurately analyze those different fractions.
Beginning in the 1980s, spectroscopic technology was introduced as a means to rapidly assess forage quality. Near infrared reflectance spectroscopy (NIRS) allows laboratories to rapidly analyze samples for multiple nutrients. Since its humble beginnings, this computer- driven technology has evolved into an extremely powerful and accurate means of quickly testing forages and getting results back to dairies and nutritionists. Paul Sirois noted that NIR testing now accounts for 80 percent of all the forages tested in his lab.
Forages must be analyzed by a competent forage testing lab on a routine basis to monitor forage quality and ensure consistent diets are fed to our cows. The forage analysis industry works very hard to standardize procedures, but even so, there can be minor differences between labs. A dairy farmer or nutritionist should limit his business to one lab to maintain continuity of results.
Forage testing has come a long way in just a short period of time and has proven itself to be a useful tool for both growers, enabling them to establish the market value of their forages, and for dairy farmers in determining the best way to utilize forages and balance a cost- effective diet in a feeding program. As profit margins remain tight or nonexistent for the foreseeable future, the economic value of forage has re-emerged. It is nearly imperative that forages be tested for their nutritional value and used to their maximum advantage.

subset: commoncrawl


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Press Release:
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FAU Researchers to Study Carbon Dynamics of the Greater Everglades and Implications of Climate Change
BOCA RATON, Fla. (March 11, 2013) – Florida Atlantic University researchers Brian Benscoter, Ph.D., and Xavier Comas, Ph.D., have been awarded $570,000 from the U.S. Department of Energy to serve as collaborators for research related to carbon cycling and climate change in Florida's Greater Everglades.
Benscoter, assistant professor in the department of biological sciences at FAU's Davie campus, will examine how plant communities respond to their environment, particularly changes in temperature and water availability, to help evaluate regional carbon cycling in the Greater Everglades in a changing climate.
"The Greater Everglades, like many subtropical and tropical wetland watersheds globally, are of vital importance in terms of both their intrinsic ecological importance as well as their services that support neighboring, dense human populations," said Benscoter. "The carbon-rich soils of the Everglades have the potential to significantly influence the global climate, so understanding how the ecosystem may respond to changes in environmental conditions is of great importance."
Comas, an assistant professor in the department of geosciences at FAU, will use surface geophysical methods, including ground penetrating radar, to investigate patterns of accumulation and release of methane and carbon dioxide in soils and estimate the below-ground soil carbon storage in the Greater Everglades watershed.
"With these measurements we hope to achieve a better understanding of carbon availability at different scales of measurement and biogenic gas dynamics and gas flux patterns in different environments across the Greater Everglades Watershed," said Comas. "The project will help us to better define the balance between carbon accumulation and losses in the Greater Everglades, and how disturbances such as climate change may potentially impact such a balance."
For more information, contact Brian Benscoter at 954-236-1141 or email@example.com, or Xavier Comas at 561-297-3256 or firstname.lastname@example.com.
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Full TitleA Phase 1, Open-Label Dose Escalation First-in-Human Study to Evaluate the Tolerability, Safety, Maximum Tolerated Dose, Preliminary Clinical Activity, and Pharmacokinetics of AM0010 in Patients with Advanced Solid Tumors
The purpose of this study is to find the highest dose of the investigational drug AM0010 that can be given safely in patients with metastatic melanoma, prostate cancer, ovarian cancer, kidney cancer, colorectal cancer, lung cancer, and pancreatic cancer.
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AM0010 is given as a daily injection under the skin.
To be eligible for this study, patients must meet several criteria, including but not limited to the following:
- Patients must have melanoma, prostate cancer, ovarian cancer, kidney cancer, colorectal cancer, lung cancer, or pancreatic cancer that has spread (metastasized) to other organs.
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- Patients must be physically well enough that they are fully ambulatory, capable of all self care, and are capable of all but physically strenuous activities. As an example, patients must be well enough that they would be able to carry out office work or light housework.
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If y'all haven't noticed yet, you soon will: I love consuming myself in all things mommy.
As I'm sure most of us do.
One of the many parenting topics that I have been intrigued by is car seat safety.
I was amazed when I heard the fact that 90 percent of all child restraint devices are used improperly. I have since learned that I once fell into that statistic. I can't help but cringe when I look back at some of the errors I made with Leah, my first.
But thanks to a very helpful friend, who brought it to my attention, I was able correct them.
Now, of course, I was not purposely trying to put my baby into danger, as I'm sure those other 90 percent aren't. I just simply didn't know any better. They don't teach car seat 101 in the hospital or any other labor/parenting classes so how are we supposed to know?!
With the cold winter months quickly approaching and parents bundling their children up head to toe so that they don't get sick, the question arises, "How do we fit all of those layers, coats and scarves into the car seat?"
Well, as I've come to learn, you're actually not supposed to put a child into a car seat with a heavy winter coat on.
Anything that requires you to loosen the straps isn't safe. So, instead, we need to let those cars warm up and load up on warm blankets or ponchos that can go over the straps and clips themselves.
So next time we see a child get out of the car in the middle of winter without a coat on, let's not be so quick to judge.
I could go on and on about car seat safety but just wanted to skim the surface with this post.
So unlike the moms of the hit TV show "Teen Mom," let's be sure that straps are tight, untwisted and below shoulder if rear facing and above if forward facing, that baby is rear facing until at least 1 year and 20 lbs. (2 years is actually the new recommendation but not the law, as of yet) and that chest clips are at armpit level.
If you want your seat further inspected, you can take it to Union Colony Fire Department for a free installation and inspection.
Let's keep those babies safe during these slippery, snowy months. Safe travels!
Kayla Jaramillo is married with two children. Read her every other Monday on Greeley Moms.
With the cold winter months quickly approaching and parents bundling their children up head to toe so that they don\'t get sick, the question arises, How do we fit all of those layers, coats and scarves into the car seat?


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Hi everyone ..Im thinking of getting a new hairstyle, but I can't find picture of anyone xD (im a girl!) Thanks
What kind of style were you thinking about? like an anime kind of style, or something more reasonable? Is it time to be outrageous for the summer, or would it be too much work everyday? 92% of the teenage population would be dead if Ambercrombie and Fitch or Hollister said it was uncool to breathe.
I would love to get an outrageous hair cut! Personally I'm not that attatched to my hair and I've even been cutting it myself lately. Hey, it'll grow back right? :)
Your hair should be like katie holms' hair style. Just shorter. ^__^
Hm, like anima/manga ^-^ But i "need" some picture so my hairdresser know what i mean. So if any one have some picture of girl anima style, i like to see them :D
Go look at animegalleries.net. they have pics from a lot of animes. You should be able to find something there. 92% of the teenage population would be dead if Ambercrombie and Fitch or Hollister said it was uncool to breathe.
Thanks, i take a look at it :) Running with scissers make me feel dangerous x]
So, have you found a picture yet? maybe gotten that elusive style done? let us know what happened!People fear the strange and unusual. I AM the strange and unusual.
Yea, i been looking at Sakuras (from Naruto) hair, and Dark (D.N.Angel) hair and think it would be cool to get it look like´one of those, know I can't get it exact that way xD But need to get my mom convinced first!! So when i do that, and getting my hair done im thinking i put in a picture, but it maybe take some time :DRunning with scissers make me feel dangerous x]
i hope u`ve choose a best hair^^ "everyone knows something but nobody knows everything"
Thats neat hope it works out for u ; )
Konichiwa! I've been considering getting my hair cut in an anime-style. ( I'm a girl ) I like wearing a "samurai" ponytail and having my "bangs" hang down at the sides... you all know what I'm talking about... I just have so many long & short ends on my bangs that it seems like it will take forever for them to catch up to each other. Plus money is tight right now...due to hours being cut at my job. Oh well... one of these days. Dewa Mata,Niji-Hana "If you listen to the world, you'll hear all kinds of false claims about morality. But the gospel offers an unchanging standard of truth."
that sounds really cute<3
I'll have to post my photo as my avatar once I get my hair done... Dewa Mata,Niji-Hana "If you listen to the world, you'll hear all kinds of false claims about morality. But the gospel offers an unchanging standard of truth."
hi every body im new! ^_^
I wanted to dye all my hair purple, butI think my job may have a problem with that. I work at Goodwill and my boss is cool with the hihlights but might not be okay with whole hgad of purple, some of the customers allready look at me weird. That may have something to do with the cat ears i wear to work sometimes too :)
"The wound lies deep, like the ocean floor. The sin is red, growing paler in death."
people tell me i look like him no joke.... well people from my home town
i get my hair cut in a 2.5 inch fadeback...that way i can part it back and do two curves for my bangs..im sexy..ithought about doing it a scarlet orange(Bite my shiny metal a**)
mines emo looking bt i love bt then again i want it shorter
I love to have a hair like these cartoon characters! It would be cool! ways to get instagram followers / ways to get followers on instagram
If you are looking for Mother Day 2013 Quotes Information then you have come to the right place as this piece of information is all about quotes Happy Mother Day


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Top Definition
The table surf is the act of looking for another table that is better than the one you are either sitting at or planning to sit at.
Me: Matt, don't table surf, just sit the fuck down.
Matt: Fine, whatever.
Matt: Fine, whatever.
von Andrew space 7. Oktober 2006
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text: This right hand holster, the Predator, comes embossed with the Smith & Wesson Performance Center logo. Made exclusively and available solely through Smith & Wesson, this holster was built for the S&W Performance Center Model 500 with a 10 1/2" barrel and scope by the Desantis Holster & Leather Co. It is designed to be worn accross the chest for quick and easy access. Some of it's many features include a scope cover which can be unsnapped or just pivoted out of the way and a tie down strap which can be fastened to the waist belt. Built from 1000D Senior Ballistic Nylon, padded with heavy closed cell foam, and lined with a non slip synthetic suede for hours of comfortable carry. It's easily adjusted to fit most body types and can also be worn over the jacket.


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And a damned nice guy. Happy 85th today Gordie! Had the privilege of meeting him briefly in the concourse at the Joe one evening. I'll never ever forget that moment.
(Sorry, got excited about Gordie and then found the other one from a couple days back. my bad)
Edited by Jersey Wing, 31 March 2013 - 09:42 AM.


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a hadji or Indian that has come to the U.S. for money and makes friends based on how they can improve his ability to get ahead.
Manisha is just sleeping with him so she can get a promotion. She's such a kowshit to try to get ahead.
מאת Stan West 2 ביולי, 2004
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on May 16, 2013 - 9:18 PM
, updated May 17, 2013 at 1:38 AM
May 14, 1928 – May 11, 2013
Pete Bonciani Cothran, a retired teacher of Spanish and health, and a decorated war veteran, died unexpectedly Saturday at his home in Amherst. He was 84.
Born in Rome, Pete Bonciani grew up in Florence. He was adopted at the end of World War II by Donald Cothran, a colonel in the U.S. Army, and his last name was changed to Cothran. They came to live in the United Sates in 1949.
He attended preparatory school in Arden, N.C., and later graduated from the University of North Carolina at Chapel Hill, where he was an All-American athlete in soccer.
He enlisted in the U.S. Army during the Korean War. His leadership skills were quickly recognized, and his service earned him the Korean Service Medal with three bronze service stars, as well as a United Nations Service Medal and a Merit Unit emblem.
Recognition for his military career continued throughout Mr. Cothran's life, as he was awarded the Korean War Service Medal by the Republic of Korea in 2003. In 2008, he received the New York State Medal for Merit for his military career.
A longtime Clarence resident, Mr. Cothran lived in the Buffalo area for about 45 years, most recently moving to Amherst.
Mr. Cothran worked his entire career at Amherst Central High School, teaching Spanish and health for 22 years.
His efforts continue to be recognized in the form of the Peter Cothran Award, which has been given yearly since 2000, to students whose achievements in Spanish study are deemed outstanding.
Mr. Cothran's wife of 16 years, Arlene Rose Battista, died in 1986. She taught in the Maryvale School District.
In retirement, Mr. Cothran remained a dedicated athlete, playing tennis and golf.
He is survived by a son, Pierluigi Cothran, with whom he traveled frequently to visit family in Italy.
A memorial service will be at 2 p.m. Saturday in Amigone Funeral Home, 5200 Sheridan Drive at Hopkins Road, Amherst.


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Key Features
Fishes through heavy cover, grass, or open water
Tapers from broad head section down to thin tail
Belly slit allows the hook to fit for easy rigging
Slow retrieve produces a realistic action
Our Price $8.99
Sale Price $7.96
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Product DescriptionThis extremely versatile soft swimbait fishes through heavy cover, over grass, or in open water with a natural swimming action that attracts bites from even the most hesitant bass. Tapers from a broad head section down to a thin tail section. Belly slit allows the hook to fit for easy rigging. Ideal for fish suspended under free-floating or pillared docks. Flip it, pitch it, or rig it behind an under-spin or Carolina rig. Slow retrieve produces a realistic underwater action.