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The Princeton Field Guide to Dinosaurs (Princeton Field Guides) Hardcover – October 10, 2010
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One of the Library Journal's Best Reference (Print, Electronic, and Free Reference Resources) in the Sciences category,for 2009
Honorable Mention for the 2010 PROSE Award in Single Volume Reference/Science, , Association of American Publishers
"You'll never need to decide whether that massive beast lumbering through your front yard is Chasmosaurus belli or C. sternbergi, but if you did, this would be a handy book to have on your windowsill. . . . [A]s dinosaur guidebooks go, this is as carefully assembled and authoritative as they come."--Laurence A. Marschall, Natural History
"Artist and researcher Gregory S. Paul describes hundreds of dinosaur species in this richly illustrated compendium. Learn how beasts ranging from Allosaurus to zuniceratops grew, moved and reproduced--and how they eventually went extinct."--Scientific American
"Given the vibrant state of dinosaur science, any book about them is going to be out-of-date by the time it hits shelves, but Gregory Paul's new The Princeton Field Guide to Dinosaurs is a useful yearbook of dinosaurs which includes a variety of rarely-mentioned species. . . . Indeed, Paul is to be credited for pulling so much information together into one volume, as well as for illustrating so many skeletons (some dinosaurs no doubt discovered while the book was in press.)"--Brian Switek, SmithsonianMag.com's Dinosaur Tracking blog
"The publication of Gregory Paul's The Princeton Field Guide to Dinosaurs is cause for celebration for all who share a fascination with this diverse family of animals. Paul's field guide is (perhaps) the most comprehensive one-volume guide to what we know about 735 species of dinosaurs. The book includes an outstanding . . . introduction summarizing the history of dinosaurs research, evolution, biology, energetics, behavior, and distribution. It includes a discussion of the most arresting feature of dinosaurs--their great size. . . . The heart of the book is a richly illustrated field guide which is organized like any of the field guides that we have become accustomed to. The species are presented in phylogenic order and meticulously and beautifully illustrated following the current state of our knowledge of posture and shape."--Wayne Mones, AudubonMagazine.org blog
"World-renowned dinosaur illustrator and researcher Gregory Paul provides comprehensive visual and textual coverage of the dinosaurs in this lavishly illustrated field guide. Incorporating the latest discoveries and research that are radically transforming what we know about dinosaurs, this book is distinguished both by its scientific accuracy and the quality and quantity of its illustrations. . . . The Princeton Field Guide to Dinosaurs is a must-have for anyone who loves dinosaurs, from the amateur enthusiast to the professional paleontologist."--Prehistoric Times
"Lavishly filled with fossil forms and drawn interpretations of their outward appearance, the guide covers the entire spectrum of dinosaur species. The color images of some of the rock stars of the Age of Dinosaurs, from T-Rex to Triceratops, will enthrall any youngster with a yen for these ancient beasts. . . . Paul has revitalized and re-invented the depiction of dinosaurs in recent decades, and the book brings the breadth of their lost world to today's readers."--Dan Vergano, USA Today
"This latest book by Paul, a leading dinosaur researcher and illustrator, is an excellent accompaniment to your standard dinosaur encyclopedias. Its strength lies in the inclusion of over 735 species, along with information on how complete the fossil skeletons representing them are, anatomical characteristics, distribution of fossil finds, the animal's probable habitat, and what scientists believe about its behavior. . . . [B]eautifully illustrated."--Library Journal
"A fantastic new book on dinosaurs. . . . Paul is an accomplished illustrator and expert in all things dinosaurian. The first 60 pages of the book provide an introduction to dinosaur biology, morphology and techniques for studying these fossils. The information on how the limbs of dinosaurs articulated is particularly intriguing. . . . His fine illustrations provide nice accents to the text. The meat of the book is the coverage of individual dinosaur species."--Herb Wilson, Portland Press Herald
"This book . . . shows off Paul at his artistic and conceptual finest, as it is replete with all the latest knowledge of dinosaurian knowledge. . . . [I]t's an excellent book, one of the best ever, and one which I wish was around in my youth, when all I had were dense textbooks."--Dan Schneider, Blogcritics.org
"There's no doubt that Paul has done a tremendous job with The Princeton Field Guide to Dinosaurs and it's quite impressive. If you're serious about dinosaurs and want a meticulously researched guide, this is certainly the book for you."--Jonathan Liu, Wired.com's GeekDad blog
"Paul, an eminent authority on dinosaur anatomy and a leading dinosaur illustrator, presents detailed information on all dinosaur groups. . . . The author, well known for his detailed skeletal diagrams and ability to interpret dinosaur biomechanics, displays his formidable skills throughout this book. . . . Serious dinosaur scholars will devour this book; it is a major contribution to the field."--Choice
"Reproduced and copied time and again, Paul's interpretation of dinosaur anatomy has found for years a permanent home on both the popular and scientific page. Paul's latest publication, The Princeton Field Guide to Dinosaurs, is the collection of these skeletal reconstructions that the dinosaur-loving community has been waiting for. If nothing else, it is this collection that makes the book worthy of ownership."--Richard A. Kissel, American Paleontologist
"I thoroughly enjoyed this book. It represents the most comprehensive collection of scientifically informed dinosaur anatomical illustrations to date, making it a valuable desk reference. One can imagine taking a trip back to the Mesozoic and using this guide to identify these awe-inspiring creatures. This volume should find a proud place on the bookshelf of both amateurs and professionals."--Christopher R. Noto, Quarterly Review of Biology
"I am certain that all ages of dinosaur fans will love this book."--Dan Tallman, South Dakota Bird Notes
"Greg Paul is an independent researcher who specialises on dinosaurs; he's well known for his popular articles, books and technical papers, but in particular for his hugely influential artwork. Paul's most recent book--the 2010 The Princeton Field Guide to Dinosaurs--is, simply put, the ultimate Greg Paul book. It's a large, heavily illustrated catalogue of over 400 reconstructed skeletons, accompanied throughout with life restorations and brief chunks of text that present data on the world's Mesozoic dinosaur species."--Darren Naish, ScientificAmerican.com's Tetrapod Zoology blog
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Top Customer Reviews
Now, some 22 years later, Paul releases what is probably his magnum opus: a big, bold 8 & 1/2 by 11 volume containing hundreds of reconstructions dozens of muscle studies and shaded skull drawings, and numerous fine color scenes. A feast for the eyes and an atlas for the imagination.
Paul writes in the preface: "Producing this book has been particular satisfying in that it has given me the reason to achieve a long-term goal, to illustrate the skeletons of almost all dinosaur species for which there is sufficiently complete available."
Thank you, Mr. Paul, from the bottom of our hearts! And thank you Princeton University Press for producing a durable big-format volume, the sort of thing that older boys can carry around on planes, trains, and automobiles . . .
Dinosaurs of all shapes, sizes, and levels of fame (or obscurity) are ranked taxonomically and provided with detailed background information. Each species is not only illustrated in life-like artist's renditions, but skeletal systems are also depicted. This book is not quite as "pretty" as some of the other large paleo-books, but it's replete with information.
Due to the technical nature of the book, I wouldn't necessarily recommend it for younger children or children who don't have an earnest academic interest in paleontology. Instead, I'd recommend "The Princeton Field Guide to Dinosaurs" for adult dinophiles -- "grown ups" who never grew out of their dinosaur "phase."
So overall, you're getting some nice skeletal drawings, a brief note of where and when the thing was found, and some shoddy color pencil sketches. For me, the skeletons are worthwhile, but others might like a bit more actual information, so this book will perhaps be lacking.
On a final note, Greg Paul has recently declared that his guides should not be used as guides for artists wanting a skeletal reference upon which to draw or sculpt. So, be warned! This odd little man with an ego the size of Texas publishes some nice skeletal drawings, but if you use these references as a...you know...reference, he might sue you.
Most Recent Customer Reviews
This is a must-have for dinosaur enthusiasts. The introductory chapter is a wonderful crash course in dinosaur paleontology and paleobiology, and the "meat" of the book... Read morePublished 3 months ago by Bibliophile
It was a nice way to satisfy the little kids - who all love dinosaurs.Published 6 months ago by Warren L Jones
The best and up-to date encyclopedia about dinosaurs. If you are serious abot learning academic information about these majestic animals, this is your book.Published 6 months ago by Joelice
Amazing illustrations, very accurate and actualized information, fullfill my expectatives, Thank you!Published 7 months ago by Jaxbalam
How can you have a field guide for dinosaurs without plesiosaurs!! Moasaurs.... No water dinosaurs periodPublished 7 months ago by ILikeCookies
Gregory S. Paul was one of my favorite paleo-artists back in the day, and it pains me to write this review. Read morePublished 8 months ago by Beakman
Well the cover was great but things seemed to go downhill from there. Yes this may be one of the most complete inventories of dinosaurs out there, but there's practically nothing... Read morePublished 8 months ago by JP
I have both the book and the Kindle version. I love dinosaurs and have used the book to enhance my granddaughters love of dinosaurs. Read morePublished 9 months ago by Modupe Hendricks
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text: Ok, so here is what I did and I know it's a little much just to get an achievement BUT...lol...a friend and I hooked up a guitar and the drums from guitar hero and what do you know they worked. We had trouble doing it with the drums because the buttons aren't laid out the same as guitar hero so it was fighting up hill, so we tried the guitar and still had trouble but then we both grabbed two buttons each on the guitar. The buttons are really easy for two people to hold and push. We got through the first 3 songs on our third try since each one of us only had to consentrate on two buttons scrolling. We had to cut it short, but we are going to get together and finish it up today. I REALLY hope this helps you all. It sure is me!! LOL


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- Type 2 Diabetes: Learn the Warning Signs
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- Type 2 Diabetes: Test Your Medical IQ
- Patient Comments: Insulin Resistance - Describe Your Experience
- Patient Comments: Insulin Resistance - Symptoms
- Patient Comments: Insulin Resistance - Causes
- Find a local Endocrinologist in your town
- Insulin resistance facts
- What is insulin resistance?
- What causes insulin resistance?
- What is the relationship between insulin resistance and diabetes?
- What medical conditions are associated with insulin resistance?
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- What's new in insulin resistance?
Quick GuideHealthy Eating: The Truth About Sugar Addiction
What medical conditions are associated with insulin resistance?
While the metabolic syndrome links insulin resistance with abdominal obesity, elevated cholesterol, and high blood pressure; several other medical other conditions are specifically associated with insulin resistance. Insulin resistance may contribute to the following conditions:
Type 2 Diabetes
Overt diabetes may be the first sign that insulin resistance is present. Insulin resistance can be noted long before type 2 diabetes develops. Individuals reluctant or unable to see a health care practitioner regularly often seek medical attention when they have already developed type 2 diabetes and insulin resistance.
Fatty liver
Fatty liver is strongly associated with insulin resistance. Accumulation of fat in the liver is a manifestation of the disordered control of lipids that occurs with insulin resistance. Fatty liver associated with insulin resistance may be mild or severe. Newer evidence suggests that fatty liver may even lead to cirrhosis of the liver and, possibly, liver cancer.
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Skin lesions include increased skin tags and a condition called acanthosis nigricans (AN). Acanthosis nigricans is a darkening and thickening of the skin, especially in folds such as the neck, under the arms, and in the groin. This condition is directly related to the insulin resistance, though the exact mechanism is not clear.
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Reproductive abnormalities in women
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Hyperandrogenism: With PCOS, the ovaries can produce high levels of the hormone testosterone. This high testosterone level can be seen with insulin resistance and may play a role in causing PCOS. Why this association occurs is unclear, but it appears that the insulin resistance somehow causes abnormal ovarian hormone production.
Growth abnormalities
High levels of circulating insulin can affect growth. While insulin's effects on glucose metabolism may be impaired, its effects on other mechanisms may remain intact (or at least less impaired). Insulin is an anabolic hormone which promotes growth. Patients may actually grow larger with a noticeable coarsening of features. Children with open growth plates in their bones may actually grow faster than their peers. However, neither children nor adults with insulin resistance become taller than predicted by their familial growth pattern. Indeed, most adults simply appear larger with coarser features. The increased incidence of skin tags mentioned earlier may occur through this mechanism too.


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- Overview
- Transcript
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- Using the Pro Tools Creative Collection to add clarity, punch, width, and depth to a mix
- Recording real-time automation moves for future replication
- Building healthy and profitable mixing habits when putting a final mix together
- Knowing when to process the audio of a track
- Using saturation effects to capture that "analog" sound
- Working with limiting and multiband compression during the mastering process
- Dealing with plug-in delay and latency in a mix
Skill Level Intermediate
While mixing may seem to be all about the tricks and techniques of esoteric signal processors and plug-in magic, the mixer itself is actually the core tool we'll use to shape the mix from start to finish. So, just using basic level and pan facilities provided on each track, the mixer is where we set the relative balance between each mix element. This balance will serve as the first step towards defining the focal point and overall sonic goal as we outlined in our mix plan.
So first off, getting the initial levels in your session, there really isn't one way that I found engineers do this. Where most people will start with a scratch mix from the production stage and that's where this mix started from. Other mixers like to wipe out the session and just work from a fresh perspective. I personally like to use the production mix as a guide. It tells me a lot about what the producer or song writer felt was important in the mix. Either way that you decide to ultimately use it is fine.
Just do what works for you best. So, I'd like to work with basic volume levels first, possibly adding a few inserts as I go along. I'm not totally scrutinizing the effects at this point and adding tons of plug-ins. Initially some people like to work in order, so they'll start with the drum, so they'll start getting the drum levels, soloing up those tracks and getting specific levels with the drums, then move on to the bass, and then bring in the vocal track and sort of build the mix around those core rhythmic elements and the vocal.
Other engineers start from different places. It really depends on the type of music and genre you are working on. But again, go back to sort of that mix plan and what's going to be kind of the focal-point of your mix and make sure to get that element in as quickly as possible. So, in this case, in Take Me Down, the vocal and the back-end rhythm section are fairly important. So, if I was setting initial levels, I'm going to make sure I get those in fairly quickly and listen to the balance there and then fill in things like the rhythm guitars and lead guitars around that.
Some engineers like to set levels in mono. They feel that this gives better mono compatibility later on, down in the mix. You can do this. There is definitely a mono button in all the Pro Tools interfaces that you can engage to monitor your mix in mono. It's not something I do all the time, I definitely check my mix in mono, but you can try it out, see how that works for you. As far as automation goes, when I'm working with this basic mix here, I'll started thinking about what automation I want to do and then I might go ahead and add little bits of automation.
We'll talk about automation in another video. But I'm not really going to scrutinize the automation. I might just start getting basic levels of where I want the tracks to be at different sections of the song. Now, sometimes when you're putting together track levels, you're not going to be able to get exactly what you want without pulling in some plug-ins, doing some processing. I often find that when specifically talking about EQ, there are certain tracks that can contain a lot of mud in them that make it really hard to kind of fix their level in the mix.
So, I'll start using basic EQ, mostly cuts rather than boosts, to pull out some of that mud. We'll talk about EQ and some techniques for removing this mud in the EQ chapter, but that is something that I'll do in the initial stage, even if I go and I adjust the EQ later, I might need to make some initial EQ and dynamics decisions when I'm setting these basic levels. Now, as far as pan goes, if we think about the history of stereo recording, originally it was kind of misused if you will.
They didn't really know how to use it. Initially we recorded most of the things in mono and then when stereo came out, a lot of times what you'd hear is the vocal pan to the left side and the music pan to the right side and it was kind of a novelty at that point. Now, we sort of treat stereo much more differently in the mix process as most people listen to music in stereo. And the pan or panorama is what's going to allow us to place tracks in our stereo field and create the panorama of our mix.
Now the one thing you want to understand when you are working with pan in Pro Tools is that first off, stereo tracks have independent left and right pan settings. This might be new to you, if you're used to working in other DAWs where the pan acts like a balance control. In Pro Tools, all streams are considered mono and so a stereo track is just two mono streams tied together. So, you have independent left and right pan for a stereo track. Now, the next thing you want to understand are the pan laws, what they call it in Pro Tools.
Now, when something is panned dead center, it's coming equally out of both speakers. When it's panned hard left or hard right, it's only coming out of the left or right speaker and because of this, the mixer itself will increase the volume of the left or right channel by 2.5dB, so it's 2.5dB louder than when it's panned dead center. This compensates for the reduction in volume that would occur when a signal is playing out only one speaker and the goal of this is just to maintain a constant signal volume when elements are panned from center to far left or far right.
This can also be trouble for you if you're used to working in other DAWs because the pan laws, there is no standard. So, some DAWs may be 3dB, some may do a center cut rather than a left-right boost, so you definitely want to check into that. And it's a big reason why mixes don't just directly translate from let's say Logic to Pro Tools or Sonar to Pro Tools, and some people might say, oh well, it sounds punchier in this system and part of that could be how the pan laws work in the mixer. It's not all the same. So, as far as setting my initial pan or panorama, generally what I'm thinking about is how am I going to visualize the mix on a stage? I'm thinking about a band on the stage and kind of move in that direction to start off with, and then as I sort of get inspired, I might make creative changes to pan or even automate pan throughout the mix.
Now there is no hard and fast rule about where to pan certain things, but I can give you some tips, as far as panning key sounds in your mix. Generally, the lower frequency sounds like kick drum and the bass guitar and any other bass element are generally panned dead center. They do best at center. The vocal is generally paned dead center as well. This is just going to ensure mono compatibility and especially for those low frequency elements, it's a lot easier on the speaker, so that one speaker is not pushing all of the bass in your mix, while the other is not pushing any.
So, you want to check your pan in mono like I said just like when you are setting your levels. Certain elements can tend to get obscured when the mix goes to mono and this is normal. I mean we can't have the perfect mixing mono and the perfect stereo mix, right? There are two different formats. So, just make sure to check your mix, make sure you don't get any phasing out of tracks and that your focal elements don't go away. Now, some engineers like to avoid hard pans, while others swear by hard pans.
They only use hard pans. I heard an engineer once talk about how for him, there is only hard left, hard right and dead center. There is really nothing else. And other engineers will say, well, I don't like to pan anything hard in case one speaker is obscured in a listening situation, we'd be missing that. And so there is always you know pluses and minuses to that. But at the end of the day, we're looking to sort of create a balance panorama. So, if we are thinking about this band in a space, I don't want to have all my guitar players on the right side.
I might want to spread them out a little bit. Or I don't want to have something weighted heavily to one side or the other. So, if I have tambourine on the right, I probably won't put the shaker on the right. So, here in this mix, I have tambourine and shaker sort of panned opposite of each other. Now, the guitars here are panned hard and like I said some engineers don't like that. However, in this context the way the guitars were tracked is that the parts were doubled and so what we are getting is sort of a bigger sound by playing the guitar part in twice.
Maybe once on an electric guitar and then again on an acoustic guitar and then panning those opposite of each other. We are going to create a much bigger stereo image and a bigger sound, then if we were to just pan those slightly left or slightly right. Now, it is common to make these level and pan decisions right up through the final stages of mixing. In fact, just to expect that you are going to be making those decisions right up to the point where you balance your mix. So, don't beat yourself up at the initial stage, like you are not getting the levels right.
And in fact, at some point in your mixing career you are going to sort of stop seeing things as individual steps. Like first, you need get the levels, then set the pans, then apply the plug-ins and you'll approach it much more organically, and sort of let your intuition guide you. Well, I think for a beginning mixer, until you get to that point where your intuition takes over, it's a good thing to break things down and then sort of approach them step-by-step. Starting with this basic level and pan setting in your mix. So, let's listen to a little example here with these guitars that I have hard panned.
If we solo up the guitar group and take a listen here from the first verse. (Music playing) We basically have the same part played on electric guitar and acoustic guitar, but they are panned hard right and hard left. If we listen to those dead center, I can just Option-click to reset these pans. (Music playing) We get a slightly different quality out of the image in the mix.
Now, it's very pronounced when we kick in the lead vocal. So, let's listen panned. (Music playing) (Male singing: We hit the town...) And let's put those back well to the center and listen again. (Male singing: We hit the town...) The problem we kind of get is that the guitars can get a little lost and they kind of obscure the vocal and we are not getting as big of a sound as those two guitars that are panned hard left and panned hard right.
So, experiment with double-tracking your guitars and maybe panning one left, panning the other right, see what kind of sounds you can get. In the end, it's common to make these level and pan decisions right up through the final stages of the mix. So, I wouldn't beat yourself up over sort of the initial stage of getting levels and pan. In fact, at some point in your mixing career you are going to sort of cease to see things as individual steps and kind of organically approach the process as your intuition guides you. But until then, it can be good to break things down and approach them step-by-step, starting with this basic level and pan settings process.


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Being both a bookworm and a film-buff, my little heart is sent into spasms of confusion when the next adaptation is released. Am I being disloyal to my page-dwelling side if I get excited, or am I betraying that silver-screen devotee in me if I don't? In many cases, I am left disappointed, or unimpressed, […]
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Massachusetts gaming regulators should ask Mashantucket Pequot tribal councilors about their relationships with Michael Thomas, the former tribal chairman convicted this week of embezzling from the tribe, according to the chairman of the Board of Selectmen in Milford, the Bay State town where the tribe's Foxwoods Resort Casino is partnering on a $1 billion casino project.
"I'd be interested in the extent to which they had financial arrangements with him, personally or professionally," William Buckley said Friday. "Did they go to dinner together? Did they go to each other's homes?"
Buckley said he was confident the commission would explore such connections.
"I'm not worried about it," he said.
The board chairman also said he expects the commission to vet all seven members of the Mashantucket Pequot Tribal Council, not just the two listed among the "qualifiers" involved in the Foxwoods Massachusetts proposal who are subject to the background checks.
The list, dated July 15 and posted on the commission's website, includes, among others, the Mashantucket Pequot Gaming Enterprise; Scott Butera, Foxwoods' president and chief executive officer; Allan Kronberg, Foxwoods Massachusetts' general manager; Rodney Butler, chairman of the tribal council; and Crystal Whipple, a council member.
Butera, Butler and Whipple comprise a committee appointed by the tribe to make all decisions related to MPGE's investment in the Foxwoods Massachusetts project, according to information posted on the websites of the gaming commission and the Town of Milford.
By contrast, all nine Mohegan Tribal Council members are listed among the qualifiers the commission is vetting in connection with the casino project Mohegan Sun is pitching in western Massachusetts.
"The tribal council should all be vetted," Buckley said. "Foxwoods has tried to limit the scope of the background investigations, but at the end of the day, it's who votes on tribal matters. Who decides who the Foxwoods CEO is? It's not just two members, it's the whole council."
One of the other councilors, treasurer Steven Thomas, faces a November trial on theft charges similar to those the federal government prosecuted against Michael Thomas, his brother, who chaired the council from 2003 to 2009. Michael Thomas is to be sentenced Oct. 22. Steven Thomas's trial is scheduled for November.
The gaming commission, which conducted "suitability" hearings Thursday and Friday for applicants for a slots parlor license, will do the same for the casino operators vying for three casino licenses, including the one Foxwoods is seeking in Milford.
"With more than 300 qualifiers and 21,000 pages of documents, investigators continue to be steadfast in their efforts to complete the background investigations and meet the statutory requirements to determine an applicant's suitability as it pertains to finance and integrity," commission spokeswoman Elaine Driscoll wrote in an email.
By law, the criteria the commission must consider in determining suitability include whether an applicant/qualifier has been convicted of a felony or other crime involving embezzlement, theft, fraud or perjury; and whether an applicant/qualifier has "affiliates or close associates that would not qualify for a license or whose relationship with the applicant may pose an injurious threat to the interests of the Commonwealth in awarding a gaming license to the applicant."
The commission is expected to make its suitability determinations in August and September. Casino operators also must clear two other hurdles before advancing to a final phase in the licensing process: they must sign a "host community agreement" with the town where their casino would be located and they must win a referendum vote in the host town.
Selectmen in Milford should decide early next month whether to negotiate a host community agreement with the Foxwoods partnership, said Buckley, the board chairman. A referendum could be held no sooner than 60 days after the signing of an agreement.
If Foxwoods Massachusetts won a referendum, it still could be tripped up by a town meeting vote on a necessary zone change for the project. The vote would be held among elected town meeting members, of which there are more than 240. More than half would have to attend the meeting to constitute a quorum; two-thirds of those in attendance would have to vote yes to approve the zone change.
Massachusetts voters reject Foxwoods' Milford casino proposal
Former Mashantucket tribal councilor pleads guilty to stealing from tribe
Feds want accountant's crimes ruled off limits in Michael Thomas trial
A/Z Corporation has grown from humble beginnings to industry leader
New London police, firefighters respond to report of man jumping in Thames River
Miami trio charged in East Lyme with producing fake credit cards
Waterford church continues tradition of Middle Eastern festival
Driver flees accident scene, crashes into police car on I-95
Electric Boat delivers submarine Illinois early, below budget
Region still lagging in job gains, but future seen as 'bright'


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If I write and immediately publish a post, then the feature to publish to my Facebook timeline works fine.
However if instead of publishing I schedule a post to appear at some later time, then the post publishes fine as usual - but nothing gets published to Facebook.
Help or advice appreciated; thanks.
I'm running version 1.0.2 of the plugin.


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Four Dead, Two Missing After Heavy Rains In Texas, KansasAt least four people are dead and two others are missing after this week's torrential rains in Texas and Kansas, officials said Saturday
Garry Shandling, Comic, 'Larry Sanders Show' Creator, Dies At 66Garry Shandling died Thursday in Los Angeles of an undisclosed cause. He was 66.
Garland Police Investigating Fatal Family FightGarland police are trying to sort out an altercation that lead to one man's death.
Irving Police: 83-Year-Old Attack Victim Dies In HospitalIrving police said Hancock, who was on life support, died shortly before 9 p.m. Sunday at Parkland Hospital.
DART Train Runs Over, Kills Person In DallasDART confirmed a person died on its tracks just south of the Cedar station.
SUV Slams Into Car on 175; Kills 2 ChildrenTwo children are dead after an SUV slammed into their car in South Dallas. The parents of the children and a third child were also in the car but weren't injured.
Police Officer Shoots, Kills Aggressive DogA North Richland Hills police officer shot and killed an aggressive dog.
Man Commits Suicide Inside Watauga City HallA man entered the lobby of City Hall in Watauga and committed suicide at 3:45 p.m.
Woman Found Dead In Tarrant County JailThe Sheriff's Department will conduct an internal investigation.
Biker Claims Bandidos Are To Blame For Waco BloodshedA member of the Cossacks gang from in Henderson County claims the Bandidos motorcycle gang is to blame for Sunday's bloodbath.
Former Drummer For Lynyrd Skynyrd Dies In WreckFormer drummer Southern hard rock band Lynyrd Skynyrd, Robert Burns Jr., died in a single-vehicle crash in Georgia
Mansfield Teacher Dies Days After Indecency AllegationsMansfield Independent School District administrators have confirmed that Cora Spencer Elementary School teacher Alan Butler died on September 21. Butler was placed on administrative leave after an indecency with a child allegation.


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Se Habla Español
Our staff is trained in the Habilitation approach to dementia care using the "Caring for People with Alzheimer's Disease" program created by the Alzheimer's Association/ MANH Chapter.
We have long been aware of the profound and unique needs of people facing the final stage of life – their own, or that of a loved one. Throughout the years, members of the community have come to see us as an important resource as they navigate this transition. At the heart of our mission is enhancing the quality of remaining life, so that those in the final stage of life can live as fully, independently, and comfortably as possible. Our programs are reflective of that mission.
Good Shepherd believes in the importance of mutual respect and acceptance and values diversity in our patients, families and caregivers, employees, volunteers, community, and partner organizations. We are committed to these values and honor the dignity of each individual through the care, support and education we provide.
"We would never have been able to care for my husband at home without this level and quality of care. I could never overstate the excellent services and support we received from every member of your team." – Family Member
By Cindy Cantrell
Courtney Arsenault, a child life specialist at Good Shepherd Community Care in Newton, describes her 5-year-old oncology patient Belle Swersey as a "beautiful, upbeat, silly, and playful child who is quick to engage and has big dreams."
One of those aspirations, recently shared with her by Belle's father Jonathon Swersey, was to participate in a parade with a Disney princess to spread pediatric cancer awareness.
On behalf of the entire team at Good Shepherd Community Care, our thoughts, condolences and prayers are with the grieving community in Orlando and across the world as we confront this terrible tragedy. In the midst of all this sadness, we hope that people will find comfort in knowing that love makes us stronger than hate. We at Good Shepherd are PROUD to care for our community and honored to have marched in Boston Pride this weekend.
by Val Walker
Brave New Normal is a series of Q&A's with professionals devoted to preserving the role of conversation in healthcare.
To launch Brave New Normal this month, my first Q&A is with Jennifer Sax, Director of Communications at Good Shepherd Community Care in Newton, MA. Working for hospices since volunteering as a teen, she is a leading advocate in the Boston area for having end-of-life conversations. Jennifer coordinates educational programs for the Good Shepherd Institute, collaborating with a vast, dynamic network of trainers for end-of-life planning.
2016 Good Shepherd Institute Dinner featuring Dr. Ezekiel Emanuel.
One of the leading practitioners shaping the future of healthcare, with a long record of experience at the top levels of policy Dr. Emanuel trained both as an oncologist (MD, Harvard Medical School) and a political scientist. "Zeke" offers a uniquely thoughtful perspective on the most difficult issues in medicine today.
Are you a caring, compassionate person looking for a way to support your community? This is the perfect opportunity for you!
One of the most trusted health care organizations in Greater Boston focusing on hospice and palliative care, Good Shepherd needs you to support our administrative team.
Hospice of the Good Shepherd DBA Good Shepherd Community Care is a 501 © 3 not-for-profit organization. Our Federal Tax ID number is 04-2655734. Donations are fully deductible to the extent permitted by IRS guidelines.
Website By DavidsWebs.com


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New Product Launch: Self-massage Becomes a Simple Daily Pleasure with The Kneader
Media contacts
Una Tucker
Tel: 07946 523438 (Not for publication)
Email: (Not for publication)
Site: www.kneadsmust.com
The Kneader: massage made easy
Kneads Must - Presenting the Kneader from Napoleon Creative on Vimeo.
The Kneader: a massage tool created by Una Tucker of Kneads Must
Product-testing the prototype Kneader
Product testing the prototype Kneader from Napoleon Creative on Vimeo.
Before the Kneader went into production, prototypes were tested with both professionals and first-timers.
Images for download
Click on any image to view or download in higher resolution.


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The office of Assessment, Technology, and Communications provides leadership to the Division of Student Affairs in the development and management of assessment, technology, and marketing/communications efforts.
Assessment, Technology and Communications
44 Lomb Memorial Drive, Rochester, NY 14623
Tel: 585-475-2265 Fax: 585-475-7065
Copyright © Rochester Institute of Technology. All rights reserved | Disclaimer | Copyright Infringement


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Learn how MacUpdate Desktop can install apps on MacUpdate with the simple click of the icon. Plus, keep all your apps updated.
HTML-Optimizer Plus features Smart Handling, supports XML, and can handle Web pages with any text encoding. Moreover, it can upload your optimized Web pages and images, applying the FTP or WebDAV transfer protocol, also in secure
What's New
- Changed the Tonbrand Software address to http://www.tonbrand.dse.nl
- OS X 10.3.9 or later


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The company is obviously betting on the fact that the future is in wireless. Fios never provided the margin or profitability once promised. And now there are more competitors than ever. Web based solutions and Google Fiber are new entrants and established competition will continue to limit returns on wireline. It makes sense to sell the division that is weighed down with high legacy costs (labor) and physical plant upgrade and maintenance costs. In the the new and out with the old. I'm not sure who would want to buy the wireline division but I believe PT Barnum has a lead. The cash would really help the balance sheet and provide more flexibilty to grow the wireless division.
Sentiment: Buy
What makes you an expert ? I am recently retired OSP engineer from VZ and them wanting to sell off the unprofitable areas has been going on for at least a dozen years. But never sell off the wire centers where FIOS has already been deployed. They want to unload the small rural sparsely populated wire centers that are all old copper that needs constant maintenance. The same areas that will never see FIOS and many of them do not even offer DSL. Some years back VZ was trying to work a deal with Alltel for a large portion of the southern tier of NYS, but never any of the FIOS areas.
Every cell tower or cite runs and needs a host of landlines fibr or 10 mb copper , every carrier and then from their more landlines run all the trunks together in every town , city, state .MCI back in the the day was wireless ,microwave company inc. VZ bought them when they were bleeding bad as MCI WORLDCOM , that company shifted from unreliable microwaves to teir fibr network which became todays internet. Wireless is complimentary device and is being rapidly commoditised ,Fios and fibr gigabit IP networks are are also big future drivers ,agree POTS line are limited ,One Verizon is being touted by the dear leader McAdams ,both networks,wouldnt be suprised to see a Fibr IP expansion,they certainly have the cash flow now.
Yes ive been saying all along they should get rid of Fios and Wireline, its outdated, no need for it spin off sell just get rid of it,, and become a wireless and business company ,,
FiOS is outdated? Are you kidding me? FiOS is state-of-the-art technology and is now profitable. Nobody can compete with Verizon's fiber optics network straight to the home. Every year, homes and businesses will demand more bandwidth in their network and only Verizon will be able to provide it. Verizon is the future. Jump on the bandwagon. It's gonna be a fun ride.
Sentiment: Strong Buy


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Your Overtons.com Session is About to Expire!
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This conference series serves as a forum for an international community of researchers, practitioners and vendors on all aspects of multi-disciplinary scheduling. The aim is to bring together scheduling researchers and practitioners from all the disciplines that engage with scheduling research. In order to further promote interaction between researchers and practiioners we have set up a forum that you might like to contribute to. The forum currently has 19 posts. The latest topic is entitled On the eve of MISTA 2015. Or why not take a look at a random post.
The conference will talk place at the Marriot, Prague. You can book the hotel, at specially negotiated rates, at this link.
Details as to how to get from the airport or the train station to the conference venue is available on the registration page (see the Travel Arrangements section).
The conference runs every two years (usually in August), with the last conference (MISTA 2013) being run in 2013 in Ghent, Belgium. Previous conferences were run in Arizona (2011), Dublin (2009), Paris (2007), New York (2005) and Nottingham (2003).
The next conference will be in Prague, Czech Republic (25-28 Aug 2015).
We are delighted that this conference has sponsored by the following organisations:
Visit the EventMAP web site
Visit the Merica s.r.o. web site
Each conference publishes two types of papers (full papers and abstracts). Both types of submissions are fully refereed by our international program committee but the abstracts tend to receive a lighter review as they are typically shorter, reporting work in progress, maybe do not have results to include at the time of writing.
The MISTA conference series has been assigned an ISSN, which you might want to use when citing papers/abstracts published in the proceedings. The ISSN number is ISSN 2305-249X. The 2003 proceedings also has an ISBN number (ISBN-10: 0954582101 or ISBN-13: 978-0954582104).
All accepted submissions, whether a full paper or an abstract has the opportunity to submit a paper to a special issue of The Journal of Scheduling. In 2003 (Nottingham) we produced our own post volume of selected paper, with the help and assistance of Springer. In 2005 (New York), a guest edited special issue of Annals of Operations Research served as an outlet for the selcted paper. Since 2007 (Paris) The Journal of Scheduling has been the journal that has been associated with the conference. So, in 2007 (Paris), 2009 (Dublin) and 2011 (Arizona), these conferences had a special issue of The Journal of Scheduling associated with the conference.
We are very keen to promote the conference to the wider community and would be very interested in discussing how the conference could be used to promote scheduling products, consultancy services, books, new innovations etc. This can either be one through sponsorship or by registering as a conference delegate. As an industrial delegate you pay the same rate as an academic delegate and you do not have to submit a paper/abstract and we would be very open to assigning you a timeslot in which to give talk on your company, products, problems that you face etc. If this is of interest, please get in touch.
Below are just some of the disciplines that are of interest to the conference delegates, although the list is by no means exhaustive. For some of the topics, we have provided links to give you extra information..


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Compare West Virginia Prescription Drug Plans Medicare Part D Plans (PDP)
West Virginia seniors, Medicare Part D plans are getting better every year, and 2015 is no exception. Choose your Part D Plan wisely. If you have a regular prescription or two, we suggest that you verify that the plan you want offers your medication at a good price. This information is available in the plan's formulary. The formulary also gives you the co-payment information.
2015 Medicare Part D Donut Hole
If you have expensive prescriptions, chances are that you will reach the Medicare coverage gap (aka, donut hole) on your plan. The Affordable Care Act eventually closes the gap, but it's still with us in 2015. Until the donut hole is gone for good, you can save money on prescriptions that are not covered by downloading a Pharmacy Discount Card or coupons. We recommend GoodRx.com.
Medicare Part D is Included with Most West Virginia Medicare Advantage Plans
Your Medicare benefits are flexible, and there's more than one way to get prescription drug coverage. The Part D plans above work with Original Medicare. That's one way. But maybe you'd like even more benefits. That's where West Virginia Medicare Advantage Plans come in. Most offer Part D coverage.
Part D Plans and Medicare Supplements Work Together
Thinking about supplemental insurance that can offer you more coverage? It's a smart move. Even with the new healthcare law fully in place, your Original Medicare only pays about 80 percent of your West Virginia healthcare bills. MedicareWire.com makes it easy to find the lowest price on the West Virginia Medicare Supplement, commonly called a Medigap plan, you want. All Medigap plans are 100% compatible with the prescription drug plans listed above.
Medicare Part D for Dual Eligibles
If you meet the requirements for both Medicare and Medicaid (dual eligible) in West Virginia, you will automatically receive a Medicare Prescription Drug Plan, as well as Extra Help from Social Security. If you qualify for Extra Help, the program will cover most of the costs of your prescriptions. You may also enroll in a plan of your own choosing that better meets your needs. If you qualified for Medicaid before you were eligible for Medicare, contact the your local Medicaid office.


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Press Releases
Dr. John Holliday Elected to Join the International Scientific Committee for the 8th International Conference on Medicinal Mushrooms
Dr. John Holliday, Chief Scientific Officer of Aloha Medicinals in Carson City, Nevada, has been elected to join a group of distinguished scientists as a member of the International Scientific Committee for the 8th International Conference on Medicinal Mushrooms, which will take place in Manizales, Colombia, on September 24-27 of 2015.
This will be the eighth conference in this very specialized field - the medicinal uses of mushrooms and mushroom-derived compounds. The first ever conference specific to this field was held in 2001 in Kiev, Ukraine. Besides Ukraine, the previous International Medicinal Mushroom Conferences have been held in Thailand, USA, China, Slovenia, and Croatia. This conference is the largest in the mycology field, and is attended by several hundred scientists from all areas of the globe, where they present their work on the medicinal aspects of the kingdom of fungi.
Molds, mushrooms and yeasts have been used by mankind for centuries as medicine (think penicillin and fermentation products for example), but it has been only in the last 20 or 30 years that science has developed the methods necessary for cultivating mushrooms in large scale in laboratory conditions. This large scale cultivation allows medicine access to the unique and complex compounds found in mushrooms, compounds which are far too complex for us to ever be able to synthesize.
Aloha Medicinals, the company that Dr. Holliday founded, has been a pioneer in the field of large scale cultivation of medicinal mushrooms, and is the world's leader in the cultivation of Cordyceps sinensis, an extremely rare and valuable species normally found only at high elevation in the Himalayas. Aloha Medicinals currently produces over half the Cordyceps consumed in the world today.
International Conference on Medicinal Mushrooms: http://www.immc8.com
Dr. John Holliday Elected Vice President of the International Society for Medicinal Mushrooms
Dr. John Holliday, Chief Scientific Officer of Aloha Medicinals, has been elected as Vice President of the International Society for Medicinal Mushrooms. The ISMM is an international society for the advancement of research in the field of medicinal mycology, and Dr. Holliday joins the world's preeminent scientists in this society.
Co-members of the executive committee of the ISMM include such eminent scholars as Prof. Solomon Wasser of Israel, Prof. S.T. Chang of Australia, Prof. Yu Li from China, Prof. L. J. L. D. van Griensven of the Netherlands, Prof. Omon Isikhuemhen of Nigeria, Dr. Ivan Jakopovich of Croatia, Prof Naohito Ohno of Japan, Prof. Ulrike Lindequist of Germany, Dr. Nadezhda Psurtseva of Russia, Prof. Giuseppe Venturella of Italy, Prof. Franc Pohleven of Slovenia, Prof. Marin Berovic of Slovenia, and many other eminent scientists from around the globe.
Dr. Holliday is one of only two Americans selected for service on the executive committee, along with Dr. Mark Wach of Sylvan Spawn Company in the USA. Dr. Holliday's election to the position of Vice President indicates America's emerging importance in this field of science traditionally fulfilled by scientists from Asia and Eastern Europe. Our congratulations go out to to Dr. Holliday for having been selected to fill such an important position in the international scientific community, and his endevours in advancing the science of mycology into and beyond the 21st century.
Dr. John Holliday to be one of the keynote speakers at the Telluride Mushroom Festival
Dr. John Holliday, Chief Scientific Officer of Aloha Medicinals, is one of the keynote speakers at the Telluride mushroom festival this year. Dr. Holliday will be giving the opening lecture at 10:00 AM on Saturday, the 16th of August: Mushroom Science: Amazing Structural, Industrial, and Biological Uses of Fungi. Dr. Holliday will also be giving a lecture on his specialty, The Cordyceps Fungi at 7:15 PM on Sunday the 17th, at the Palm Theater.
We encourage all mycophyles and mushroom folks to attend the Telluride Mushroom Festival in Telluride Colorado from 16 - 19 of August. This year's festival will be the best ever in its 33 year history, focusing on all aspects of mushroom science, from culinary mushrooms, identification, medicinal uses, mycoremediation and wild foraging of mushrooms. You can see more info on the festival at http://www.tellurideinside.com/2014/08/telluride-mushroom-fest-overview-of-33.html. Please be sure to get your tickets soon, as they are expected to sell out early!
Aloha Medicinals Mycologist Haley Toups is the Female & Fungi Woman of the Month June 8, 2014
(Carson City, Nev., June 8, 2014)
Read the full profile and interview of Haley Toups at Female & Fungi.
Womyn of the Month- June, 2014: Haley Toups [excerpt]
Haley Toups is a dedicated student at the University of Nevada, Reno pursuing a degree in biochemistry and molecular biology as well as a minor in biophysical organic chemistry, which she will graduate with in the spring of 2015. Although young, she has already started making a difference in the world of mycology by introducing her community to fungi through the local green house where she teaches the skills of mushroom cultivation and propagation. Periodically, she lectures to the local high school agriculture classes about fungi, biochemistry, and the career options available in science. She works as a laboratory technician at Aloha Medicinals which she recently allied with her university to analyze and identify fungi with DNA sequencing. Haley represents the next generation of mycologists, and only time will tell the advances in the study of fungi her generation will make.
When asked why she is interested in mycology, she explains that "mushrooms have been shown to help cure cancer, fight HIV, eliminate arthritis, they provided the first true antibiotic, and now a species has been found that can digest plastic. It appears fungi can save the world in so many ways, but compared to other fields, few laboratories are dedicated to their study. It baffles me after showing so much potential, how fungi can still be the most cryptic organisms on the planet. Who knows what other applications fungi may hold. "
Haley will be participating in the Telluride Mushroom Festival by helping people identify mushroom specimens. "I am very excited to be working at the Telluride Mushroom Festival this year. Being a student myself, I feel I will be better able to relate to many of the kids who wander into the citizen scientist specimen tent. Much of teaching is passive; students are expected to sit in an uncomfortable desk and retain every word from a dreary lecture, but that is not how learning works. Learning needs to involve hands on experience and fun. I intend to impart what knowledge I have of identifying fungi based on their physical attributes as well as stressing the importance of DNA analysis and other modern techniques. I am sure I will learn just as much from the visitors as they will learn from me because there is always something new to learn about fungi."
Haley explains what it's like to work at Aloha Medicinals.
"I can honestly say that working at Aloha is unlike anything I have ever experienced. Not many people get to wake up in the morning and go to work where they visit the company jelly fish and greet the managers' dogs while having a cup of coffee next to a saber tooth tiger skull before climbing into a cleansuit that could pass for a very convincing ninja outfit to work with mycelium and mushrooms all day. I love my job and what I am able to contribute to scientific knowledge.
Usually I begin my day with media preparations, which is the base for Aloha's entire production line. If the plates and tubes I create become contaminated, the product will become exponentially more contaminated at every step down the line, and we will have a lot of unhappy clients on our hands. For this reason it is key to use the world's most advanced sterile techniques and multiple quality control steps to insure our customers are getting exactly what they paid for.
Most days however, I organize and analyze over 10,000 culture tubes located in Nevada and Hawaii. This is my primary job at Aloha, and it is very time consuming. Twice a year every strain in the culture bank must be transferred to create the next generation to insure the strain will not die out for any reason such as lack of nutrition or even if the building was to burn down (explaining the two storage locations)"
Working at Aloha has given me a very unique view into industrial science that few people are ever able to attain and appreciate. Science is often glorified as a comfortable job where you sit in a laboratory doing little experiments, but the majority of science takes place in an industrial setting that is loud, messy, and often times repetitive. I feel lucky to be part of a world-class scientific team so early in my career. "
Haley hopes to travel the world collecting mushrooms for further study."Aloha Medicinals is famous for its Cordyceps. I would be honored to accompany Dr. Holliday on an expedition to the Tibetan Alps to recover fresh samples and new strains of Cordyceps for Aloha. This experience is definitely at the top of my bucket list."
Come say hi to Haley at the Telluride Mushroom Festival, August 16 - 19, 2014.
Pre-Conference Workshops on Friday, August 15th: Tickets Here
Read the full article at:
Telluride Mushroom Festival
August 16 - 19, 2014
The Telluride Mushroom Festival and the Telluride Institute are thrilled to announce the 33rd annual Telluride Mushroom Festival, to be held Saturday, August 16th through Tuesday, August 19th with pre-festival workshops on August 15th. This year, the festival will center around four tracks within the field of mycology: medicinal, mycoremediation, entheogenic, and culinary.
"This will be the biggest and most interesting Telluride Mushroom Festival in all the many years this festival has been held. It will also be one of the premier mushroom events in the world for 2014. We are bringing together many interests in the mycological community; scientific, entheogenic, foraging and culinary, all under one umbrella. The Telluride Voucher Program planned for this year's festival will be one of the more comprehensive efforts at scientifically categorizing the mushrooms of this area as well." According to Dr. John Holliday, Chief Scientific Officer of Aloha Medicinals the world's largest cultivator of medicinal mushrooms for use in supplements, cosmetics and pharmaceuticals.
For 33 years, the Telluride Mushroom Festival has celebrated the rich and diverse world of mushrooms with the mission to educate and incite a passion for all things mycological in an ever-expanding audience. The festival offers something for everyone. In the beautiful setting of the San Juan Mountains, long-time fungi enthusiasts and mushroom novices alike will enjoy activities ranging from guided forays with information on how to locate the safest edible mushrooms to lectures and workshops led by some of the world's leading mycological experts.
The Telluride Mushroom Festival is extremely honored to welcome award-winning author Langdon Cook as this year's keynote speaker. Cook is a writer, instructor and lecturer on wild foods and the outdoors, and his book The Mushroom Hunters : On the Trail of an Underground America was the winner of the 2014 Pacific Northwest Book Award. His unique exploration of how mushroom foraging can revitalize our relationship with the earth as well as one another is sure to inspire the mycophile in each of us.
Featured speakers Tradd Cotter and Ron Spinosa will be leading workshops in mycoremediation (the use of fungi to assist in reversing pollution damage) and cultivation, including topics varying from how to use toilet paper and kitty litter to grow your own mushrooms to the potential of mushroom cultivation to aid in improving nutrition and reduce poverty in America. Rush University Medical Center biotechnology researcher, Dr. Ayman Daba, will discuss the use of mushrooms to reverse cancerous tumors by boosting the host's immune system.
Other presentations include "Mycopigmentation: Pick Mushrooms and Dye" with mycologist and fiber artist Alissa Allen. Mushroom identification is her primary passion, but mycopigments are her obsession. Alissa will lead participants through the process of extracting an array of vibrantly colored dyes from mushrooms that will then be used to color wool and silk. Alissa will offer 3 workshops during the Mushroom Festival which are limited to 20 participants each, so please book early to reserve your space.
This year also sees the inception of the Telluride Institute Voucher Program science tent, led by internationally renowned mycologist John Holliday and distinguished mycological author Gary Lincoff. Funded by Aloha Medicinals, the goal of the program is to include festival participants in the discovery of mushrooms that are yet undescribed or new to science. Festival attendees will be encouraged to bring their fungi to the Voucher Program science tent where DNA specimens of the mushrooms will be prepared.
Hosted by the Wilkinson Public Library on Saturday, August 16, the annual Mushroom Cook-Off street party will be fun for the whole family. Chefs from around the country will compete for the People's Choice Award, the Judges' Choice Award, and the coveted Mushroom Cap by creating delectable and inventive dishes using wild mushrooms. Festival-goers can watch the chefs in action, sample the dishes, and vote for their favorites. The Cook-Off will also feature specially "myco-brewed" mushroom-infused beer, live music, vendors, and a grand tasting.
As always, the ever popular and infamous Telluride Mushroom Festival annual Mushroom Parade promises to be a lively and frivolous celebration of all things fungi. Led by the "Great Wizard" Art Goodtimes, mushroom devotees will parade down Main Street sporting elaborate mushroom-themed costumes. Highlights of the parade include a community drum circle as well as a fiercely competitive costume contest.
This year's Mushroom Festival is expected to sell out, so please reserve your festival pass soon. As always, children under age 12 are FREE and a 15 percent discount on lodging is available through Telluride Alpine Lodging. Full event passes are available attelluridemushroomfest.org or by mail at MUSHROOM 2014 c/o Telluride Institute, P.O. Box 1770, Telluride CO, 81435. For festival information, please visit us on the web, or email email@example.com with any questions.
Telluride Mushroom Festival
August 16 - 19, 2014
Pre-Conference Workshops on Friday, August 15th: Tickets Here
Business is mushrooming at Carson City's Aloha Medicinals
May 17, 2013
Aloha Medicinals Chief Scientific Officer John Holliday is all ears, in a manner of speaking, but he's really all mushrooms.
Aloha Medicinals, a closely held corporation with 30 shareholders and 50 employees on Carson City's north side, is a biotechnology business supplying 700 companies in the United States and around the world. It exports to at least 60 other nations.
Holliday explained his process recently as he noted growth continues apace.
"It's a straight biotech operation," he said, adding the firm uses a sterile tissue culture technology. He compares his Arrowhead Drive plant's work to tissue cloning, "like growing an ear." But it's not just one "ear" and not just garden-variety biotech; it's "ears" galore and mushroom-variety science.
Holliday spearheads an operation that uses mushrooms combined with underlying solid substrate materials, such as grain, to produce medicinal products.
"We have the world's largest culture bank in this building." John Holliday, Aloha Medicinals Chief Scientific Officer.
The firm makes hundreds of them, though 20 of the products account for 95 percent of Aloha's business now. Aloha's growth, Holliday said, is upward of 25 percent annually. The products, he said, are mainly anti-cancer, anti-viral or immune-enhancement for inclusion in foods, beverages, capsules and the like.
"We have the world's largest culture bank in this building," said Holliday, who stuns his interviewer by adding that his background isn't actually in medicine. By training, he is a mechanical engineer. So how did Aloha Medicinals come to be his mushrooming baby, so to speak, up 26 percent last year and an expected 27 percent this year?
"I've always been interested in medicine and mushrooms," he said. That, and he grew antsy over the lack of challenge in building bridges and the other work of engineering.
Aloha Medicinals began in Hawaii, formed in the 1990s by a group of scientists and health care experts or other fields interested in growing Reishi and Cordyceps mushrooms, along with others, that are important species for health applications.
The firm moved to California in 2002, locating in Santa Cruz until mid-2007, when it relocated with 14 employees to less-expensive Carson City.
It has been named Nevada Exporter of the Year twice in recent years, as well as being recognized in 2007 with a Governor's Industry Appreciation Award and the next year for Nevada Excellence in International Business.
"They're really huge into mushrooms," said Ronni Hannaman, executive director of the Carson City Chamber of Commerce.
"It's an interesting company," said Kris Holt, executive director of Nevada Business Connections, a private-sector economic development group. Holt had Holliday on a manufacturing panel earlier this year. "They're really growing fast and furiously," Holt said.
Aloha's website says the staff now includes mycologists, microbiologists and health care professionals, and the firm has a program for post-doctorate work that brings people in from around the world. Holliday regularly speaks at medical schools regarding mushroom-undergirded medicinals and his views on health matters.
He is a bit of a scold on the subject, though pleasant in demeanor, viewing synthetic pharmaceuticals as old hat. He talks generally, not speaking of his company, when he says pharma hasn't produced much that is actually new in that arena since the 1970s.
"We're not very good synthetic chemists," Holliday said of modern scientists.
He said, for example, that statin drugs actually come from mushrooms. He also voiced criticism of antibiotics and their overuse, noting the term literally means "against life." Yet he made it clear his role isn't to attack others, but to look toward making nature-based products that have efficacy and enhance life.
"We make raw materials for the supplemental, pharma and cosmetic industries," he said. His role, Holliday said, stems from an ability to visualize processes that simplify making such products in a fashion that is cost-effective. He said that ability streamlines systems and processes, cutting down on expenses while speeding up nature.
"I turned it into a pretty simple process that we're doing in bags," he said, which produces 400 tons of fungal-spawned product monthly. "My goal is no moving parts and make it free."
While there are some moving parts and nothing is free, he and his colleagues have speeded up nature by growing Cordyceps mushrooms in a different manner than nature at much lower cost.
Cordyceps mushrooms from nature grow out of the head of a caterpillar only in the Himalayas, which resulted in a high price because demand was high and supply low. Another mushroom of great import to Aloha is Ganoderma, with which Aloha makes a health supplement that goes into Latin American coffee products.
Aloha's manufacturing plant looks almost like another world, a place in which some employees don suits making them appear as if they're headed for outer space. They handle product under sterile air conditions and then let the fungi-infused grain grow in sealed bags.
Holliday called his plant "a big clean kitchen-process" that, in a manner similar to wine-making but using solid rather than liquid substrate, makes products that "all have healthy, medicinal properties" for animals or human beings. He said they even include performance-enhancing substances for racing.
"Every horse winner is on our performance-enhancing products," he said, his intrigued interviewer all ears.
Indian professor comes to Carson City to study mushroom production
(Carson City, Nev., October 15, 2010)
Dr. Varun Kumar, Ph.D., the dean of biosciences at Shri Ram College in Muzaffarnagar, India, is participating in a post-doctoral program offered by Aloha Medicinals of Carson City.
Dr. Kumar is studying mushroom production techniques pioneered by Aloha Medicinals, a leader in the field of medicinal mushrooms.The area in India where Dr. Kumar lives is heavily dependent on agriculture, and he is looking to teach mushroom growing to the small farmers who dominate in the region. Using existing agricultural waste like straw and paper, mushroom farming can yield large quantities of high-protein food for humans and livestock, as well as fertilizer for other crops.
Aloha Medicinals awards 24 scholarships per year for post-doctoral research, and has brought scientists from Africa, Europe and Asia to Carson City to study advanced spawn-making and mushroom growing techniques. Dr. John Holliday, Chief Scientific Officer of Aloha Medicinals, said the program benefits both the students and the company via the exchange of ideas that takes place.
"The post-doc scholarship we run is the only one of its type in the world," Holliday said.. "It teaches the advanced methods for producing spawn, which is the seed stock used to grow mushrooms. Our idea is to make spawn making techniques available to the third world, since mushrooms represent an idea way to convert agricultural waste like straw and sawdust into edible protein. With the expanding world population is becoming more important to optimize the production of food from any given area of agricultural land. Growing mushrooms allows a secondary crop to be produced from waste that would otherwise have to be disposed of."
Carson company training biopharmaceutical leaders
(Carson City, Nev., Oct 3, 2009)
Brad Horn/Special to the Nevada Appeal
Matilda Dzomeku, a research scientist working for the government of Ghana, was the first student to receive training at Aloha Medicinals as part of a program to offer researches hands-on experience in growing medicinal mushrooms.
Aloha Medicinals in Carson City has begun a program to provide post-doctoral instruction in biopharmaceutical manufacturing that is attracting students from several different countries.
Chief Scientific Officer Dr. John Holliday said the program was born out of a lack of hands-on educational opportunities for researchers in the growing field of biopharmaceuticals.
"The value we are offering to these post-doctoral students is they are able to come here and put the theoretical knowledge they learned in the universities into day-to-day practice,"Holliday said. "Getting a PhD doesn't teach you how to make things. It just gives you the idea of how a thing can be made."
Aloha Medicinals manufactures a variety of compounds from mushrooms that are used in medicines and dietary supplements.
"We invented so much of this field,"Holliday said. "When we started 10 years ago, it was a concept that no one had really put into practice. And we have been leading the way since, and now there is an emerging worldwide industry based on this concept of non-toxic, naturally derived functional medicines."
While working with the government of Ghana to create mushroom-growing facilities on the African continent, Holliday made an offer to help train their researchers by bringing them to Carson City to show them how to produce end-user products from mushrooms.
While presenting a paper at the Fifth International Conference on Medicinal Mushrooms in China on Sept. 5-8 in Nantong, China, Holliday opened up the offer for training to the top researchers in medicinal mushrooms, and has since received 20 applications from countries like Slovenia, Ukraine, Uganda, Togo and China.
"Both parties benefit, because we are bringing some of the greatest brainpower in the world in this field,"Holliday said. Matilda Dzomeku was the first researcher to be trained at Aloha, and has already returned to her native Ghana to put her new knowledge to use. "Mushroom technology has not been fully explored,"Dzomeku said. "There is much more that we can do, especially in Africa."
Holliday said his vision is to create a hub of biopharmaceutical companies in Northern Nevada, and is in discussions with the University of Nevada, Reno on creating a program at the school to train people in this field.
The company already has had several UNR students doing work at their facility for class credit.
Aloha Medicinals has 33 employees at their 33,000 square foot facility in Carson City. The company was recently named the Small Business Exporter of the Year for Nevada by the Small Business Administration, and also received the 2007 Governor's Industry Appreciation Award, and the 2008 Nevada Excellence in International Business Award.
Blessed Herbal Clinic launches immune booster
Accra, Sept. 02, GNA - The Blessed Herbal Clinic Limited has introduced an immune booster, Immune Assist 24/7™ for persons living with HIV/AIDS, infertility, stroke, diabetes, low sperm count and general pains.
Mr Robert Bamson, General Manager of the clinic, in an interview with Ghana News Agency on Wednesday, said about 100 patients who were put on the drug during trials at the clinic responded positively. Mr Bamson said while no supplement or medication could take the place of a healthy lifestyle and good diet, modern science had provided knowledge to fight the breaking down of the natural immune defences in humans.
He said the daily supplement in Immune Assist 24/7™ was a compound called Polysaccharide Immune Enhancer, which acted as the immune, triggered the body to be strong and vital. Mr Bamson said the clinic had branches at La and Dansoman in Accra as well as Sunyani and Kumasi to bring its services to the doorsteps of the people to cater for their health needs.
He said apart from the diseases mentioned, the clinic also offered spiritual and religious support to patients. The General Manager expressed the hope that people with the diseases would take advantage of services offered at the clinic to find solution to their health needs. 02 Sept. 09
John Holliday named Small Business Exporter of the Year.
Monday, June 29, 2009
A highly coveted medicinal fungus that only grows naturally on the heads of caterpillars living above 14,000 feet in the Himalaya mountains can also be found in Carson City, Nev. John C. Holliday is to thank for that.
While many may not understand the significance behind Holliday's ability to grow this unique fungus from tissue cultures, it's noteworthy to mention that many people around the world are enjoying health benefits from his Northern Nevada organically grown products.
Holliday began his professional career as a mechanical engineer, spending some time building equipment for nuclear submarines in Hawaii. Cultivating mushrooms as a hobby since 1976, Holliday started Mushroom Maui in 1997. He sold the company to Aloha Medicinals in 2000 and became the head of research for the medicinal mushroom company with the move. Two years later, Holliday moved Aloha Medicinals to Santa Cruz, Calif., and then to Carson City 18 months ago.
"The business atmosphere is much more friendly here than in California," he said. "The NNDA (Northern Nevada Development Authority) has been just a wonderful support...I can honestly say the best thing I ever did was move my business to Nevada."
Holliday leaned on his mechanical engineering background to build the equipment necessary to replicate the growth environment of the high Himalayas so that his company could produce Cordyceps, the earlier-mentioned fungus known around the world for its immune system-enhancing and infection-fighting properties in humans and animals. Holliday sells raw Cordyceps and mushroom medicinals to more than 700 drug and supplement companies around the world, in addition to selling some under the Aloha Medicinals name.
The company grows more than 75 percent of the world's supply of Cordyceps and sells it and other medicinal mushroom products to more than 30 countries. With sales growing to $3.6 million in 2008, Holliday expects them to balloon to $50 million soon, with the completion of an agreement to sell the company's Immune Assist 24/7™ product in Africa, where it has proven to be effective in helping HIV/AIDS sufferers.
Holliday, who is editor of the International Journal of Medicinal Mushrooms, was awarded an honorary doctorate degree in mycology from the Chinese scientific community for his research work on the medicinal effects of mushrooms; and he has lectured in more than 20 countries on the topic.
While other countries consider mushroom formulations and some of Aloha Medicinals' supplements actual drugs, gaining that title in America is difficult. But Holliday doesn't allow the inability to get his products approved as drugs in America to keep him from marketing effective products around the world.
"In the U.S., a drug must be able to be described down to a single molecule. But nature isn't that simple. It isn't a single active molecule but rather an entire suite of compounds (that makes mushrooms medicinally effective)," Holliday said. "Things are looked at as dietary supplements in this country, where in other countries ... those same things may be regarded as a mainstream treatment."
(Carson City, Nev., May 13, 2009) A Nevada company has developed a process that allows livestock producers to replace artificial antibiotic feed supplements with an organic compound made from mushrooms that produces healthier meat.
This would eliminate the need for antibiotic supplements which most health professionals have criticized for their role in accelerating the growth of drug-resistant bacteria. Beyond the health concerns, the European Union has banned the importation of meat from animals that are fed antibiotics.
Dr. John Holliday, Chief Scientific Officer of Aloha Medicinals, has been researching the antibiotic and anti-viral compounds present in fungi for many years. His company has pioneered a process to mass produce cordyceps, a very rare mushroom that grows only in Tibet. Inside their facility in Carson City, the company now produces more cordyceps than are harvested in the wild in the entire world.
Penicillin, the first antibiotic and the model for all that came later, originates from fungi. Bacteria, viruses and fungi occupy the same link in the food chain. Because bacteria and viruses multiply faster, fungi have evolved to produce compounds that fight off these competitors in order to survive.
It was the isolation of one of these compounds that became Penicillin. And according to Holliday, that was where medicine took a wrong turn.
"When (Dr. Alexander) Fleming discovered Penicillin in 1928, science went down a very narrow path, trying to isolate single molecules that would have the active properties that we were looking for," Holliday said. "If we look at using the whole, naturally occurring antibiotic instead of the single isolated molecule, we have better efficacy, lower costs and far less toxicity or side effects."
Aloha Medicinals has proven that feeding livestock these mushroom compounds does a better job of fighting off diseases without the dangers posed by using artificially produced antibiotics and anti-viral drugs.
Holliday said they have run trials on more than 60,000 head of cattle.
And because these mushrooms are certified organic, meat produced using them would be eligible for export to Europe and other overseas markets.
"We are trying to come up with ways where we can combine the best of two systems, the happy cow in a grassy field, and the 100,000 cows in a feedlot," Holliday said. "What we are doing is producing a healthier meat, certified organic, and it's not sick."
Aloha Medicinals was recently named the Small Business Exporter of the Year for Nevada by the Small Business Administration. The company also received the 2007 Governor's Industry Appreciation Award, and the 2008 Nevada Excellence in International Business Award.
May 11, 2009
Aloha Medicinals Awards Scholarships for Mushroom Cultivation Training
Aloha Medicinals the world's largest producer of organic Cordyceps sinensis, announces the award of scholarships for advanced spawn making techniques. Aloha Medicinals has awarded full scholarships to 10 qualified applicants to attend a one-month long course on Advanced Spawn Making for the Mushroom Industry to be held at their Carson City, Nevada plant.
This is the only course of its kind in the world, where the applicants are given hands on training in the most advanced aspects of mushroom spawn manufacturing, including spawn making for button mushrooms, as well as many of the exotic strains used for both culinary and medicinal purposes.
Upon successful completion of this intensive month-long training program the graduates are awarded a certificate identifying them as Spawn Masters; the most prestigious level of accomplishment in the mushroom industry.
March 24, 2009
Aloha Medicinals Named Small Business Exporter of the Year for Nevada
2009 Nevada SBA Small Business Award Winners Include Carson City and Ely Honorees
Las Vegas, NV - The Nevada District office of the U. S. Small Business Administration has selected its small business award honorees for 2009, including two Northern and Rural Nevada residents. They will be recognized at an awards luncheon to be held at The Orleans Hotel and Casino in Las Vegas on Thursday, May 7, 2009, beginning promptly at 11:30 am.
Rob Dorinson, majority owner and President of Evergreen Recycling, Las Vegas, has been named SBA's Small Business Person of the Year for the State of Nevada.
Mary A. Kerner, Lending Administrator for the Rural Nevada Development Corporation, Ely, has been named SBA's Nevada and Region 9 (Guam, Hawaii, California, Nevada and Arizona) Financial Services Champion of the Year.
John C. Holliday, Chief Scientific Officer of, Aloha Medicinals, Carson City, has been named SBA's Small Business Exporter of the Year for Nevada.
Mr. Dorinson has been invited to attend SBA's National Small Business Week activities in Washington, D. C. on May 17-19 to be recognized with all other state Small Business Persons of the Year. This year marks the 56th anniversary of the SBA, and the 46th annual proclamation of Small Business Week.
Others being honored at the awards luncheon in Las Vegas include:
- Microenterprise Business Person of the Year: Lisa McQuerrey, Owner, Professional Writing Services, Henderson;
- Small Business Journalist of the Year: Connie Brennan, Publisher, Nevada Business, Henderson;
- Minority Small Business Champion of the Year: Janis Stevenson, Business Development Advisor, Nevada Small Business Development Center, Las Vegas;
- Home-Based Business Champion of the Year: Shawn D. Lane, Owner, Cheyenne Marketing, Las Vegas;
- Women in Business Champion of the Year: Carrie Michelle Henderson, President, BEST Agency, Las Vegas.
Page Two - SBA Awards
The nominees are judged by an independent panel of small business leaders on a variety of criteria, including staying power, growth in number of employees, increase in sales, current and past financial reports, innovativeness of product or service, response to adversity, evidence of contributions to community-oriented projects, and small business advocacy.
Rob Dorinson, Small Business Person of the Year for the State of Nevada, is majority owner and President of Evergreen Recycling. The companyspecializes in construction waste management, industrial recycling and commercial recycling services. Dorinson founded his company in 1997, and the company has grown from an initial five employees to seventy-six during 2008. In January 2008, Dorinson secured $2 million in financing through the SBA's 504 loan guarantee program to construct a 50,000 square foot Material Recovery Facility in Las Vegas. Evergreen's operation has been praised by the U.S. Environmental Protection Agency (EPA), and remains the largest facility of its kind in Nevada, processing and annually recovering 120,000 tons of materials.
Mary A. Kerner, Nevada Financial Services Champion of the Year, is Lending Administrator for the Rural Nevada Development Corporation. Effectively creating and administering a $7 million loan portfolio with a less than 1 percent default rate would alone be worthy of recognition. However, Kerner has also consistently worked to insure RNDC clients receive the needed business acumen, technical assistance and advocacy required to achieve and maintain success both before and after they have received their funding through RNDC.
John C. Holliday, PhD, Nevada Small Business Exporter of the Year, is Chief Scientific Officer of Aloha Medicinals, Producing condition-specific dietary supplements for worldwide distribution and reformulation, Aloha Medicinals exports to over a dozen countries, with further international expansion being developed. Founded in Hawaii, the company moved to Carson City during 2007. The company has previously received the 2007 Governor's Industry Appreciation Award, and the 2008 Nevada Excellence in International Business Award.
"This has been a very challenging economy for small companies," said John Scott, SBA Nevada District Director. "All of our award recipients this year display a 'can-do' spirit when it comes to business staying power, and all have the ability to see beyond the challenges to develop solutions," added Scott. "We look forward to recognizing their achievements at the special Small Business Awards luncheon on May 7."
For reservations to join the SBA and business leaders for the Nevada SBA awards luncheon in Las Vegas on May 7, 2008 at the Orleans Hotel, contact Greenspun Media Group at: 702-990-2448 or firstname.lastname@example.com. The cost to attend this event is $55 per person or $500 for table(s) of 10.
# # #
For more information about all of the SBA's programs for small businesses, call the SBA Answer Desk at 1-800 U ASK SBA or TDD 704-344-6640, or visit the SBA's extensive Web site at http://www.sba.gov.
Nevada District Office, U.S. Small Business Administration
400 South Fourth St., Suite 250, Las Vegas, NV 89101.
March 19, 2009
Aloha Medicinals Attending Medicinal Mushroom Conference in Ghana Africa
For Immediate Release
Contact: Liza Alvarez, Aloha Medicinals,, 775-886-6300, 2300 Arrowhead Dr. Carson City, NV 89706
Aloha Medicinals, Attending Medicinal Mushroom Conference in Ghana Africa.
Aloha Medicinals, is sending four members of its research team who specialize in Cordyceps sinensis production to Accra, Ghana for the 2nd African Conference on Edible and Medicinal Mushrooms taking place March 24-28.
The conference will be attended by mycologists, microbiologists, doctors, government ministries, and other professionals. The agenda includes discussions of the medicinal properties and pharmacology of active compounds, mushroom supplements, and fungal physiology, biochemistry, and genetics.
Dr. Holliday, Chief Scientific Officer of Aloha Medicinals, will be chairing technical sections and presenting the plenary lecture. Dr. Holliday will also be making a presentation on 'Mushrooms and Health Management'. Cody Bailey will be lecturing on 'Low Technology Methods of Mushroom Production', Clint Moreira will present a lecture on 'Isolation of Anamorphs in Cordyceps sinensis', and Britt Gianotti will discuss the 'Reanimation of Archaic Forms of Cordyceps'. The Aloha Medicinals research team has been studying and growing cultures found in 8 million year old coal to find strains of archaic Cordyceps that would be unrecognizable to modern bacteria and virus. The objective is to present the modern disease causing organisms with an antagonist in the form of ancient Cordyceps, to which they have no resistance.
December 18, 2008
For Immediate Release:
Carson City Scientist to Present Paper in Dubai
Contact: Fredrick Zinos, Aloha Medicinals 2300 Arrowhead Highway, Carson City NV. 89706 775-886 6300
Dr. John Holliday, Chief Scientific Officer of Aloha Medicinals, a Carson City Nevada Biopharmaceutical company, has been invited to present a paper at the International Conference on Fisheries, Animal and Veterinary Sciences, Dubai, United Arab Emirates, January 28-30, 2009.
The paper will detail recent successful large scale field trials and testing of ingredients of Aloha Medicinals cutting edge formulation, Fin-Immune™. This is a USDA certified organic food additive that acts as a growth stimulator and antibiotic replacement for farm raised fish. Fin-Immune™ improves the general health of the fish, reduces mortality and shortens growing time needed to bring the farm raised fish to market.
The conference, held in conjunction with the World Academy of Engineering and Technology, will be attended by more than 6000 leading veterinarians, researchers, scientists and engineers from all over the world.
Aloha Medicinals is the world's largest developer and supplier of mycology based non-prescription nutrients that improve immune response in both humans and animals.
Carson City Nevada November 19, 2008.
Aloha Medicinals, a Carson City Nevada biopharmaceutical company specializing in natural immune modulators, announced the launch of its first international consumer marketing program. John Holliday, Ph.D. stated "There are no products anywhere in the world that support optimized immune function the way Immune Assist 24/7™ does. That's why it is used by health care professionals in immune hotspots like Africa, and that's why we are advertising it in leading consumer publications world-wide."
Immune Assist 24/7™ was developed by Dr. Holliday after years of research into ways to trigger natural immune response to invading bacteria and viruses. The ingredients developed by Dr. Holliday are so unique they have been awarded United States patent protection.
The Immune Assist 24/7™ advertising campaign will be directed to consumers initially through print advertising, and a full TV campaign is planned starting the second half of 2009.
Executive Vice President Roger Scott said "If a company has a product that can keep people well, does not require a prescription because there are no side effects, and is affordable, that company has an obligation to advertise and let people know about it. The best part of Immune Assist 24/7™ is that the product is 100% Certified Organic and made right here in the United States. As far as we are aware, this is the very first, time release, 100% Certified Organic tablet made anywhere."
For more information regarding Aloha Medicinals, and Immune Assist 24/7™ please contact Roger Scott at 775 886 6300.


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Nov. 22, 1963: The day JFK was assassinated
Photo: The Warren Commission report
At 1:50 p.m., Dallas police arrest Lee Harvey Oswald (background center) at the Texas Theater. Used car salesman Ted Callaway said he saw Oswald running away from where Officer J.D. Tippit had been shot.
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Bhaag Milkha Bhaag has decent opening at Box Office
Farhan Akhtar's latest outing Bhaag Milkha Bhaag (BMB), which is a biopic on the life of Flying Sikh Milkha Singh, had created lot of positive buzz, prior its release. This much-hyped film, which has hit the screens across the globe today, has received a decent opening at the Indian Box Office. Having a strong word of mouth, the movie is expected to show a big leap over the weekend.
Bhaag Milkha Bhaag, which had a strong response in paid previews on Thursday evening, has very good opening in North Indian circuits, especially in Punjab. It has registered an average of 40-45% occupancy at multiplexes in urban areas morning and noon shows on Friday. Since the film lacks a mass appeal, its performance in mass belt is not upto the expected mark.
The Farhan Akhtar and Sonam Kapoor starrer, which has been made with a whopping budget, has to show a big jump at the Box Office to recover its production cost. Trade experts feel that films of this genre, generally, go from strength to strength from evening show onwards. "Bhaag Milkha Bhaag enjoys terrific word of mouth and the business is expected to escalate during the course of the day, as per trends," writes Bollywood trade analyst Taran Adarsh.