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Going Pro: We interview Fujifilm execs in Tokyo
Last week, Fujifilm announced several new products including two major new cameras - the X-Pro2 and X70. DPReview was at the launch event in Tokyo where we made time to sit down with two senior Fujifilm executives - Mr. Toru Takahashi and Toshihisa Iida. As well as the new cameras, we also spoke about Fujifilm's long-term ambitions, which cameras sell best in which countries and Samsung's apparent exit from the camera market.
The following transcript has been edited slightly for clarity.
The X-Pro2 clearly replaces the X-Pro1 but is it the new flagship? Or does it sit alongside the X-T1?
Toru Takahashi (TT): We have two flagships. The X-T1 and the X-Pro2. [Even after] the launch of the X-T1 the X-Pro1 still had a function. We have two different kinds of photographers to cater for.
Can you explain more about these different kinds of photographers as you see them?
TT: When we started the X-series with the X100 we were aiming at street photographers. And the X-Pro1 and now the X-Pro2 are extensions [of that concept]. The X-T1 is for those photographers who like to photograph sports, nature and wildlife. What they like to shoot is different, so we need to provide for two different kinds of photographers.
It has been four years since the X-Pro1 was announced - did you always intend to replace it with the X-Pro2?
TT: Of course. The X-Pro1 was our first mirrorless interchangeable lens camera. We knew it wasn't perfect. And we're always pursuing the perfect camera, so we always knew we'd have to improve on the X-Pro1. And now the time has come.
So why did it take so long?
TT: It's not easy to improve this kind of camera! That's one reason. The biggest element is the processor. The speed [of the X-Pro2] is much faster, in every respect. So that's one reason it's taken so long.
|Fujifilm's X-Pro2 brings several updates compared to the original X-Pro1, including an improved hybrid viewfinder, better autofocus and significantly increased resolution.
Can you tell me approximately how long it took to create the X-Pro2 from the original design concept?
Toshihisa Iida (TI): Since we produced the original X-Pro1 we got a lot of feedback from photographers, and we tried to improve it with various firmware upgrades. After receiving all that feedback we started designing [what became] the X-Pro2. Also we asked for feedback on operability. For example, it's a small change but all the buttons on the back of the X-Pro1 are on the right side of the LCD, not the left side. This research took one year or so, and then we decided 'OK this will be the right product'. Of course at the same time we were developing the sensor and the processor. So maybe two years, in total.
Mr. Takahashi - you mentioned in your presentation at the press conference that Fujifilm is not interested in becoming involved in a 'pointless technical race'. What did you mean by that?
TT: We think that the most important thing is overall image quality. So for example just increasing [pixel count] won't make a better picture. We [also] need better high ISO image quality. It's always a tradeoff, and to find the optimal point is very difficult. That's the reason we why we picked the APS-C image format. A 35mm full-frame sensor is bigger, but it's difficult to handle and will make the camera bigger. So we're trying to pursue the optimal [combination of qualities] for photographers.
A lot of photographers still regard full-frame as a better format - do you think in the future that Fujifilm will create a full-frame camera?
TT: First of all, I think you need to understand their thinking. Because of 35mm film, they're convinced that sensors should be [this format]. But it's not true. Now, you can shoot detailed images [on the X-Pro2] at ISO 3200. In the film age, the maximum ISO was 400-800. So things are changing, and innovations have occurred but [some photographers'] mentality has not changed. I think we can offer the best picture quality by using the APS-C format.
TI: If we could create a camera of this [X-T1 / X-Pro2] kind of size with a larger format sensor, that would be good, but the lens is analog technology so a bigger format means a bigger size, and weight.
Is there anything that Fujifilm will never compromise on?
TT: As I mentioned before, picture quality. And because we picked the APS-C format, also size and operability.
Historically I know it has been a little more difficult in America to sell cameras which are smaller. There seems to have been a feeling that bigger cameras are more professional. Is this still true, or is this changing?
TT: I think that kind of mentality is gone. Remember at the beginning of the home video age, people had huge cameras for shooting their family occasions, but that was ten, twenty years ago. The mentality has changed - even though [Americans] still have big cars!
TI: I think that the American consumer is very smart. I respect them a lot. Their number one priority I think is actually performance, not size and weight. Asian consumers care more about [smaller] size but for Americans the quality and performance are the priorities. So if big cameras offer much better results, they'll pick them. But when small camera systems [achieve parity] they'll start to buy into smaller systems.
|Fujifilm's X-A2 is a budget X-series model aimed at beginners and compact camera upgraders. Although it has not sold well in the USA, we're told that thousands are sold every month in Thailand, where they are popular with young female photographers.
I learned yesterday that the X-A2 is very successful in some countries - specifically Thailand. Can you give me some idea of how your sales differ globally, from country to country?
TI: At the professional level - so cameras like the X-Pro1, X-T1 and hopefully the X-Pro2 as well - we can sell them across the world. They're very popular in Japan, Germany and in the USA. But cameras like the X-A2, while they haven't done as well in the USA, they're popular in Asian countries.
Young women are buying these cameras, and the primary reason they like them is for their rendition of skin tones. Mirrorless sales are now double compared to DSLRs [in these countries] and we've captured a large market share. The latest market data from Thailand for example shows that Fujifilm is number one in terms of value within the total interchangeable lens system.
What are the essential ingredients of the Fujifilm X-series?
TT: Product design is a key point of differentiation. We do this by ourselves. So sensor design, although we don't make the sensors by ourselves. We design our processors, but of course we do not manufacturer them so we require other companies. But [whether we manufacturer a component or not] we stick to designs that we've come up with [in house]. So [the sensor in the X-Pro2] is a good example. This is a 24MP sensor that can produce something like 30-36MP equivalent resolution. Design is our strength I think. And lenses. We have very strong lens design capabilities. Lenses, we have our own technologies, we make lenses by ourselves.
I was pleased to see that apparently, video quality in the X-Pro2 has been improved. Is this a consequence simply of the higher resolution sensor and a difference in sampling, or has the processing been improved?
TT: It's due to processing.
TI: It's also due to the sensor readout speed. Because of the copper circuitry the sensor reads out very quickly and the camera's sensor is powerful enough to process all of this information.
Previous generations of X-Trans had a lot of moiré - what was the cause of that?
TT: It was because of the X-Trans filter pattern. They bayer-pattern is very simple, but we chose X-Trans, which is complicated. And I won't say that video quality was the number two priority, but the number one priority was still imaging. So we needed to focus on movie image quality, and now thanks to the faster sensor and faster processor [in the X-Pro2] even with the complicated filter pattern we're able to improve the quality of the video a lot.
In the past you've primarily focused on the needs of stills photographers - are you moving into trying to appeal to video shooters too?
TI: Also we have a lot of customers who use Fujinon cine lenses and they've made specific requests for these lenses to be useful on our X-series cameras. They want one set of lenses for everything. So we're listening to feedback from these customers and from our X photographers.
TT: And as you know, still imaging and video are merging anyway...
In your opinion, what is the perfect sensor resolution for all purposes?
TT: We should separate commercial photographers [in this discussion]. I think we can satisfy [most] photographers with the APS-C format, but commercial photography is different. Excluding commercial usage I think 24MP is good enough and more than this I think would require a larger sensor format than APS-C.
TI: The megapixel race means much less in [cameras like the X-series]. Output quality is everything. So at the moment we think that 24MP is maybe not the maximum resolution, but certainly the best. Considering lens resolution, it is the best resolution for APS-C. If we increased to 28 or 30MP there would be more disadvantages than advantages. Of course technology changes and I can't predict the future, but at the moment 24MP is the best.
The only manufacturer to go above 24MP in the APS-C format is Samsung, which has recently apparently retreated from the mirrorless camera market. How do you react to that?
TT: I am not surprised. I think that their cameras are mechanically good, but something is missing. Heart, or emotion. That's just my personal opinion.
TI: Samsung's processing engines are so powerful, as in the NX1. But a camera is more than just a processor. It's a lens, sensor, processor, ergonomics and operability and also [customer] service and everything.
|The slimline X70 boasts a 16MP APS-C sensor and a fixed 28mm equivalent F2.8 lens.
A lot of the X70's features are taken from the X100T. Do you anticipate the customer base being different for the X70 versus the X100T?
TT: I like both cameras very much. But for me, the X70 is the perfect camera to carry around, and if someone asked me to pick up either camera I'd pick up the X70. It's more flexible for picture-taking. It is 28mm, and [although] F2.8 is a little dark, it is bright enough. For me, 28mm [is perfect] and it's smaller than the X100T. Someone who already owns an X100 might buy an X70.
TI: I had a discussion with one photographer who specifically said that he was going to buy the X70 in addition to his X100T. Two cameras, both small cameras, one with a 35mm lens and one with a 28mm. More flexibility.
TT: This is just my personal opinion but 24mm would be even better, but we couldn't make [the X70] this size if it had a 24mm lens.
Something we're interested in at DPReview is the emergence of virtual reality imaging. Is this something Fujfilm is looking into?
TT: For the moment we want to work on the basics. Products like GoPro are popular, but the cameras are nothing special. We like to provide our customers with something special and unique so for now, that area is not an are we're [interested in] pursuing.
What kind of company will Fujifilm's camera division be in five years' time?
TT: We'd like to be at least in the top three companies in the camera business by market share.
And how will you achieve that?
TT: As you know, mirrorless cameras have many advantages over DSLRs. That is a fundamental fact. So we pursue this approach, while the other two manufacturers [Canon and Nikon] stay with DSLR. But I don't think they will stay there forever!
So you think that Canon and Nikon will be forced to move into mirrorless?
TT: They will. For sure. But the question is just how soon.
And the other company of course is Sony…
TT: Sony has a big advantage, they make their own sensors. That is a very big advantage for them, but they are weak in lenses.
TI: And they are weakened by having so many formats. APS-C, full-frame, [across both] DSLR and mirrorless. So their lens division must be under a lot of pressure!
Where are the remaining gaps in the X-series lens lineup?
TT: Customers are requesting more compact lenses. Our 35mm F2 is one example. So we may need to supplement this lens [with others of this kind].
TI: And also photographers are challenging us to make more telephoto primes. And astrophotographers want fisheyes, and also [we have requests] for tilting lenses. So although the volume [of those products] might not be as big, photographers are asking us.
|Fujifilm's new 100-400mm telezoom, pictured under assembly in Fujifilm's factory in Sendai, northern Japan.
We talk a lot about digital imaging, but Instax is still very popular. Why is that, in your opinion?
TT: Instax is being used by the younger generation. They have never seen prints! So a print popping out the side of a camera is a [novelty] for them. And physical pictures. Exchanging pictures has become a new mode of communication.
Do you think film in general will have a resurgence?
TT: No, I don't think so. The infrastructure [is no longer in place]. We have to continue to supply film and maintain our labs for another 10-20 years, maybe but I don't think we can change the [downward] trend.
You mentioned in your presentation that demand for film peaked in 2000. Can you give me a current idea of how that compares to demand today?
TT: We sell less than 1% of that amount now. Across all formats. But we have to supply film to photo enthusiasts. They demand it of us, so we do.
Editor's note: Barnaby Britton
I've spoken to Mr. Iida many times over the past few years, both in interviews and privately. As always, he was candid and thoughtful when I spoke to him in Tokyo most recently. I have not met Mr. Takahashi before, but he impressed me with his candor, humor and obvious enthusiasm for photography. A keen amateur photographer before taking on his current role, Mr. Takahashi is very obviously someone with a clear idea of what makes Fujifilm unique, and a vision for how the company will develop in the future.
It was clear during our conversation that both Mr. Iida and Mr. Takahashi are proud of and pleased with the X-Pro2, and for good reason. As the successor to the original X-series interchangeable lens model it is perhaps the purest expression yet of the original concept behind the system. Fujifilm has yet to convince us that it can truly cater to the modern sports or wildlife photographer (the X-T1 is certainly no slouch but its autofocus system cannot compete with the likes of Nikon's 3D tracking and as Fujifilm admits, the X-series lacks much in the way of serious long glass) but the X-Pro2 is an easier camera to get right and its appeal is obvious. It's not too big, it's not too small, its viewfinder is excellent and let's be honest - it looks great. In short, it has precisely the same appeal as the original X-Pro1 and X100 but improves upon those models with significantly more resolution, better ergonomics (I love the AF joystick) and - after the passage of four years - a much more mature lens lineup.
And of course, better video. Although we haven't yet tested the X-Pro2's video mode in any depth, it certainly seems that the worst of the issues that afflicted previous X-Trans models are gone. Fujifilm's focus is still primarily on stills shooters but we're optimistic that the X-Pro2 is at least usable for video, if not entirely optimized for it. I get the feeling that the poor quality video of previous models in the X-series was something of an embarrassment for Fujifilm and it's good to see the company making an effort to improve this feature. Part of the reason for this improvement is processing, and part of it might also be the increased resolution of the new sensor and a change in how the data is sampled to create a video signal. Regardless, both the new sensor and upgraded processor are good news for stills photographers, too. With significantly more resolution than the previous generation this new 24MP sensor is a big step up for the X-series and our first impressions of image quality are very positive.
I agree with Mr. Iida when he says that for now, pixel counts much beyond 24MP are of limited usefulness on APS-C format sensors, and I very much doubt that Fujifilm will ever create a full-frame camera built around the 35mm film format. However, I would not rule out a move into medium format. Fujifilm has a long history of creating cameras and lenses built around medium format film (and, it is rumored, also around medium format sensors) and with the X-series reaching maturity, I would not be at all surprised if Fujifilm unveiled a new medium format digital system at some point. And don't forget: 2016 is a Photokina year...
Speculation aside, it is interesting to note that it was me, not Mr. Iida nor Mr. Takahashi that brought up Sony. Mr. Takahashi told me that he wanted Fujifilm to be in the top three camera manufacturers, but it was obvious that he was imagining Canon and Nikon to be the other two brands in that trio. Perhaps he was thinking in terms of competition in the APS-C space (representatives from more than one manufacturer have suggested to me privately that they doubt whether Sony is serious about sub full-frame formats in the long term) or maybe - to Mr. Iida's point - he thinks that Sony will flounder as a consequence of supporting too many systems.
My personal opinion is that Sony will be fine, and will continue to concentrate on the full-frame space alongside Canon and Nikon, but that Fujifilm will side-step them all by focusing on APS-C and (in the longer term) medium format platforms. What do you think? Let us know in the comments.
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I'm surprised that there was no discussion of an XT-2. I love my XT-1, and once I learn all the hundreds of tricks possible in that camera, I will love it so much more. Once I saw the X-Pro2, I knew the TX-2 wouldn't be far behind, so, WHATS THE DEAL? This year I hope, or it will show at Photokina? I find that a zoom lens is a challenge to use on the X-Pro2 (just saying').
I do question Fuji getting into a medium format digital camera for now. The expense of the larger sensor and the real need for speed of the processor will be a challenge, not to mention a whole new lens lineup.
"TT: I am not surprised. I think that their [Samsung] cameras are mechanically good, but something is missing. Heart, or emotion..."
"missing. Heart, or emotion". What's the "Heart, or emotion" of a camera?
"Olympus PEN-F revives [Its OWN] 1960s rangefinder-style design..."
Same apples to X-Pros or X100s too:
"FUJI X-Pros/X100s revives [Leica M] 1950s rangefinder-style design..."
Great interview - I really like how these folks are willing to talk and not hide behind a wall of doublespeak.
One thing struck me as curious that I don't think has come up in the comments yet: Mr. Takahashi says that street photographers want one kind of camera while nature/sports folks want another. Fuji seems to have divided those into viewfinder-style and SLR-style shooters. If that is actually what he is saying, personally I don't think it follows at all. 35mm film history sort of evolved that way, but correlation is one thing and causality another.
So, as opposed to technical details, I would like to make a plea for much greater "form factor" ergonomics evolution. For example, since you can put today's EVFs wherever you want, I see no reason to keep them stuck in the middle of the top of a mirror-less camera. Or, as it turns out, I don't actually use my X100T's heavy, expensive OVF much with the EVF available - my favorite OVF is still in my Canon 6D.
My extensive thoughts from just over 2 years ago can be read here:
In the middle I wrote my conclusion: Panny/Fuji should go for a 40*30 MF mirrorless cam with 5 Axis IBIS...
So I think Fuji makes a lot of sense as I tend to think I do so too ;-)
FUJI does not make sensors, but use SONY sensor in the past.
So, does Fuji ever had proofreading for all what they say in the interview? For example, here is what FUJI says:
- "Of course at the same time we were developing the sensor..."
- "Sony has a big advantage, they make their own sensors"
Per SONY, SONY has three kind of sensor:
1. Made only for SONY uses
2. Made for SONY uses, and sell to others too,
3. Made for others.
What's your point?
An architect can design a house, and never lift a brick towards its actual construction.
Barney Britton;
Just saw that oly released PEN-F a nice looking cam, and it remind that your statement about " An architect [FUJI] can design a house".
Ok, What FUJI did for which is very much copying Leica to make X-PRO liking a Leica's knock-off with SONY inside.
But, Oly is "History Repeating: Olympus PEN-F".
Get the point?
@MikeFL, the point Barney is making is that the architects at Fuji designed/spec'ed the sensor and Sony produced it and if the combination is a good fit, then quality images will result.
Sony is right now one of the top sensor producers in the world. So it makes sense to go to them.
today, Sony is the largest sensor manufacture in the world, yes maybe Fuji ask Sony to produced their sensor, but i am not believe fuji also open their unique sensor to Sony
X-Mount lens suggestion:
It would be nice to see Tamron, Sigma, etc. making lenses for the Fuji X-mount.
As far as I know, apart from Fuji so far Zeiss is the only one making lenses for the X-mount.
Maybe this will come when Tamron and Sigma think Fuji has enough market share.
@MikeFL, great, shoot with Olympus and Panasonic. Enjoy yourself. ;-)
With regards to formats, Fuji chose APS-C because it is striking a balance between portability (i.e. smaller bodies and lenses) vs. low-light/dynamic range performance of sensors.
Medium format-wise, perhaps Fuji would differentiate itself from competitors with a Pentax 67 style body? Years back, I was considering purchasing a 67 due to its large frame on 120/220 films. The prints this camera made were buttery smooth in comparison to 35mm and its operation was similar to 35mm bodies vs. Hasselblads and Rolleis.
With the worldwide economy slowing, camera makers need to be focused on quality products that differentiate themselves. Me-too products will not get most people excited and people will tend to stick with what they have until they really feel it is useful to upgrade.
So you claim, that a Fuji X-M1 isn't significantly smaller/lighter than a Sony FF !?
And there is more than just having a small ff-lens. Your comparison is nonsense without comparing the IQ of the lenses. You can built small ff lenses with a horrible IQ, and you can built big APS-C lenses with a superior IQ.
@nerd2, as per what awelch100 and hifimacianer said above, AF lenses are larger than manual focus lenses due to all the gadgets inside of them (e.g. autofocus mechanisms, antishock/antivibration, water sealing, etc.). Older lenses did not have these things.
An oversimplification:
See, there are only two ways to make money in the context of camera manufacture. Good and bad. It's about the wolf you feed.
Your only vote... is your wallet. There's lies and there's damn lies.
This thing about a, "photographers camera", is a big deal.
Good is as good does. Comprehensively.
Great interview with the Fuji execs.
- Fuji needs to put priority on low-light sensor performance and focusing.
- Ultrawide and super telephoto lenses are needed to round out the lens lineup.
I hope they fix the ergonomics issues in the XT-2 vs. the XT-1. The XT-1 shutter and iso dial lock buttons are annoying and time-consuming when adjusting settings. This lock button has been eliminated in the XT-10 (thankfully).
Some people have commented that the side doors on the XT-1 (USB access) are a bit flimsy and could be improved.
The gaps between more stagnating systems and those that develop systematically got to a point where they become obvious.
For Samsung, it seems they have more tempting options and perhaps natural inclinations when choosing where to put their energy/stock. That's maybe why they appear to review their activity in this kind of business.
Sony has changed the camera world with their innovation and brilliant products but their APC-C offering is weak and only barely good tanks to third party involvement. I am also not sure about 36 MP sensor as my preferred specification that is rumoured. It would probably make me upgrade my NEX 6 elsewhere, to FE Alphas or a different make.
I like Fujifilm's executives. Their opinions are honest and straightforward. But their ambition to be (at least) number 3 in the next 5 years won't be easy to achieved. They need another format, not only APS-C, but also bigger format. Maybe directly going to medium format.
135 format is getting crowded and Olympus has also filled patent for their version of ML 135 format lenses (35/1.4, 28/2). After Pentax it could be another future manufacturer in this segment. So although it's specific market it can make sense for Fuji to look for medium format as their second system.
Fuji has been producing beautiful lenses and bodies for photographers, not technophiles. Fuji's cameras are not for everyone, and not for people who base their buying decisions based on sales stats and marketshare. I think Fuji's cameras are really for people who appreciate classic, simple photography...not for gearheads. I'm glad Fuji has carved out this niche of the market for themselves. It is definitely needed, as an alternative perspective to what other brands offer.
It's not about being "tech illiterate". It's about understanding that there is more to cameras and photography than just tech specs and pixel peeping. You may not be aware of this, but a lot of great photography-- as well as the experience of photography-- doesn't have as much to do with the "tech" of the camera as many people might think. But unfortunately, in recent times (ie, the "digital" age of photography), photography has been overrun by people who are far, far, far more interested in the electronic/technical/gearhead/pixel-peeping aspects of equipment, as well as which brand has bigger marketshare, etc. Of course, we had these types of people back in the film era of photography, but these days it's worse than ever, and I think there is a far higher proportion of people obsessed about the "speeds-and-feeds, measurebating" aspects of equipment than before. These are the people who think everyone else is "tech illiterate".
Without the nerds, people will still mindlessly believe whatever marketing lies they see. Too bad some people still do.
Thanks to the digital revolution, now we can finally OBJECTIVELY measure multiple equipments without owning them. I am old enough to personally experience the transition (D1, D30, S1pro age). It was a dark age before that time.
Fuji will be a success because they are approaching their business with a focus on what the consumer wants and needs as opposed to hitting the market place time after time with products that do nothing to further the brand. Listening to your consumers and then providing them with what they need to be successful will help you gain ground really fast. The fact that the image quality is first and foremost is why most of us shooting Fuji cameras like them. I also know that they are working on the next XT-1 or 2 and it will probably address the autofocus issues we need resolved. Consumer confidence is key to Fuji's success. Great article!
Typical marketing speak. So we will never see FF fuji system? No thanks then.
Never say never.
FF is not the end-all and be-all of photography. Back in the film days, medium format shooters used to look down on 35mm systems, too. Some people think it's all about the format you use. Others think it's really about what you do with the equipment that you have that matters more...ie, talent.
I wish they would make lenses for Sony who could use more quality control and robust engineering in the Lens lineup - if you look at the Amazon feedback on Sony lenses like the 24-70 and 70-200 as well as their Cinema lens - how easily they break and are "unrepairable" - Fuji seems to hold a higher standard on engineering and manufacture.
Nice article, and love the quality and tone of the discussion. The different companies have their different strengths; Don't know about top three, but I hope the dedication of Fuji to aps-c and iq keeps them in the game. In my experience, though many pros favor short dof, for most every day applications, greater dof is better, so I hope this works for Fuji.
Shallow DoF is a crutch, but it makes it easy to take images that are differentiated from those you could take on a smartphone, so it provides an incentive to actually pay a photographer for their work. I suspect that may be why you see shallow DoF so frequently in commercial photography. Much less common in National Geographic, for instance...
I think that Fuji while obviously a small player in this business compared to Nikon and Canon. Are building a strong loyal customer base through good old fashion customer service and quality products. I think this type of business model will keep them in the game for a long time. Now if they could ditch the X-Trans all would be good.
Great interview. I am completely aligned with these folks in thinking about cameras. For an executive to say something like "I think that their cameras are mechanically good, but something is missing. Heart, or emotion." in reference to the demise of Samsung, well, that's amazing. There's a general lack of connection between business-people and their customers. They get SO bottom-line oriented that they lose sight of why their customers ARE their customers. Obviously you need to run the business profitably and sustain it. These guys are doing both. I've been shooting Nikon since 1975 and as much as I continue to like them, the more I look the more I wonder if Fuji wouldn't be a better choice for the kind of shooting I do. I need to rent an X-Pro2 when they come out and spend a little time with it.
Thank you for the interview, would be nice to have also some feedback on market share and relevant revenues per geo an market segments ( pro, amateur, enthusiastic, consumer). Concerning the X-product line of course Mr. TT and TI are enthusiastic but, as point out in several discussions, perhaps my 10 years old D2Hs has a better focus speed and tracking capability than the XT-1 or X-Pro2 . Even if I use 90% my XE-2, better IQ, less weight, compact size, ..... Different market target and different "budget".
What sub-frame sensors of the past really lacked was the ability to do shallow DOF well. Fuji has largely tackled this issue in there system with low f number lenses. As a result of the maturity of the lens line up it hardly matters what the size of the sensor is.
Serious photographers know it is all about glass at the end of the day not really about the body. Sensors are nice but without the right optics you have a lab instrument for taking resolution charts not photographic tool.
Only foolish people want to carry bigger objects that are heavier so if the optics are done well and fast enough there is really no need for a larger sensor.
Fuji's system still have weaknesses but so do all systems. Extreme noise performance resulting in very high dynamic range is much more important than pixel counts.
It will be very interesting to benchmark the Fuji vs Sony/Nikon who remain the main folks to catch here. But in the end even if you can't push it 4 stops... Its the lenses...
It depends on how much you value smaller. As far as my comparisons go Fuji vs Sony say in many cases Fuji is smaller for the same overall effect. For instance in wide angle territory where DOF is less important Fuji often is significantly ahead.
I agree with you though that the price difference means it is largely a question of optimal glass rather than sensor size at all now.
The idea that a 35 mm Frame is the magic optimal for all parameter isn't rational. It might be or it might be somewhere else. We don't get to sample the parameter space much because of the constrains of lens systems. For my money 4/3 is certainly too small in terms of resolution one can obtain.
As a canon shooter I have always admired the out-of-camera image quality of Fuji camera's.
I have been thinking about getting a small camera from Fuji next to my 6D, but the Fuji camera's are quite expensive for a 2nd camera.
It is clear they focus on the APS-C format, but I don't buy into the APS-C is better than full frame mantra. It is not that a full frame sensor is by definition better than an APS-C sensor, but the full frame sensors with smaller pixel count render a far better image quality to my eyes in the way they render subtle tonalities of the light. A medium format camera is better than a full frame in this respect. So, a Fuji medium format would be welcome!
And yes, even when you crop the APS-C, full frame or medium format images down to the same dimensions I think that difference of tonality is visible. It is of course a very, very subjective thing, but for me one of the most important characteristics of a camera. A Sigma Foveon sensor is quite something else in tone.
I liked this interview and analysis as well. I purchased the X-Pro1 and loved the IQ. But it was insanely difficult to use re AF and composition.
I really hope Fiji does well with this as the Fujinon ST605n was my first serious camera in about 1975.
That said, i think that focusing on the APSC sector might be a mistake. As phones continue to improve, they will encroach more and it won't be long before software in phones starts creating bokeh.
I have the Sony A6000 and it's a gorgeous camera, but compared to the a7rii full frame it loses out in most areas.
My suspicion is that Sony's achilles heel will be addressed throughout the next 24 months as Sony, Zeiss and 3rd party lens manufacturers ramp up.
As photographers, these are very interesting time. i have never had more fun, or been more excited about using my gear.
I pulled no punches below so...
1. Fuji is not the worse offender. I'd like to think they are competitive.
2. The cameras are beautiful.
3. Good innovations.
I just hate no one puts it all together, comprehensively. I'm trying to figure out why? But I know; lowering the bar (or raising prices) is not the way.
To all makers I am saying... MAKE A BETTER CAMERA. That's the job.
To be fair, they ARE making better cameras. Many cameras today have capabilities and features we could only dream of 10 years ago. I don't think we've ever had so many great options available at the same time as we have today.
Most people probably have more to gain by developing their photographic eye and technique, than by constantly upgrading their equipment in the pursuit of that elusive perfect camera.
But still, I understand your wish for a camera that "puts it all together". Sometimes it seems like the manufacturers deliberately take something away every time they give us something new. But maybe that's because they make cameras to be sold at a pre-determined price level, and with a pre-determined profit margin, forcing them to pick and mix features in a (sometimes) sub-optimal way?
I could agree many THINGS are better; from one point of view. The problem is all the positive thinking in the world does not change current reality here. To say nothings perfect or nothing can be perfect is burying your head in the sand. We are failing EXCELLENCE. Worse (overall) mouse traps(product).
I always say the photog is first and we covered that does not mean the tool can stink.
To illustrate:
I just love it when I can yank needed, new state of the art benefits out of four or five different manufactures leading models and then affix them. So that all those benefits can actually be used and not negate each other; in most shots photographically. Including low cost and reasonable carry size for each piece; their being mass produced in staggering high numbers. Oh wait....
I used to buy into the full frame is better argument so sold my D300 to buy a 5D Mark II. Then saw the light - and switched back to APS-C with Fuji. The stills are absolutely wonderful and the Fujinon lenses are astonishingly good.
But (!!!) While I'm no videographer, it does annoy me that my X100s and X-T10 (which I treasure and love) have such awful video quality so as to necessitate me carrying with me a second camera system (Panasonic + MFT lenses).
So I'm pleased that they are trying to address this. I don't need lots of fancy video functions, just a nice and clean picture without artefact. Nearly sold both my Fuji and Panasonic systems to switch to Sony so as to only carry one system for good stills and video.... but Sony doesn't have the native lens selection I need.... yet.
So I genuinely look forward to the samples and reviews of video function in the X-Pro 2 and for such improvements to be further developed in the X-T2 and X-T20 etc....
a7ii/a7rii gives you good af support on canon lenses with the metabones adapter, can you do that with fuji? there is also 3rd-party flash support for the a7 series cameras, including rf communication, not seeing that with fuji?
fuji finally gets a 24mp crop camera, but no 4k video, it's like they are at least a year behind the competition.
Maybe in 5-10 or more years someone other than an amateur movie maker will care about 4k. Until then very few in reality. Certainly not family photogs. Currently it is near impossible to even store the monstorous files, let alone view, manipulate them.
Have Disney Cartoons from the 1930's all of a sudden become junk? No. What do Billions of people watch on the web? 320x240@15fps or worse... Will 4K ever be able to be streamed over the air? Not really unless one decides to turn 4 or more TV channels into one with the giant resultant loss in revenue... Optical connection only and a very fast one at that for viewing over the internet.
In short, next to NO ONE wants 4K.
4K will be the new Laser Disk format. Better? Yes, but no one wants it.
@ osv
yes - and I've been so tempted by Sony + metabones + Canon lens..... but AF performance is apparently slow with a crucial focal length for me (135 f/2 L).
yes - I'd much rather the upgrade to good quality 1080 than poor quality 4k. Yes - an education in cinematography will give you better output than simply a resolution number (same applies to stills photography)....While I agree that low resolution film still has its charm (I am very much interested in the new Kodak 8mm analog venture!), I simply don't buy the fact that amateur videographers such as me don't want 4k. Someone close to me has recently received a devastating and life-shortening diagnosis. I want to capture that person with as much detail and future proofing as possible.
Hey, I agree, more resolution is always nice, but I see massive problems from the logistics side for the format to ever gain traction. Over the air is simply a no go. Sure, cameras, computers will be able to deal with the larger files. BUT: No one, to very very few, doing home photography is going to have the time to modify the files. Is 1080 much better than super sampled DVD? No, not really. Unless you sit 3 feet in front of a screen you cannot tell the difference. Is 1080 better than unsampled DVD(720), yes. Quite apparent. Can anyone tell the difference between 1080 and 4k? No. Not unless you are in a movie theatre with a monster screen.
Will some like myself who shoots landscape really want a 4K projector and very large screen to show pictures/video? Yes. Before that: I want higher frame rates as standard instead of 24 or 30 frames per second which gives everyone headaches
We will eventually land in 4K land. It is going to be many years down the road though.
I don't understand the argument that the X-Pro is for Street type photography while the XT is for Sports and Wildlife. Surely all the lenses fit both and it's just that they are different shape cameras. Sure you wouldn't use the OVF for long telephotos, but the EVF is still there, and at present better on the Pro, along with the AF.
I prefer the rangefinder style to the SLR style so I'm not squashing my nose on the LCD screen, but I use my right eye so this works for me. I don't see why I can't use the camera for all types of photography.
You can use for whatever you wish. However, don't expect some of the possible features of the x-t series designed to make it better for action or other uses to be available in the x-pro.
Better to have a couple different cameras with specializations than 1 camera trying to do it all.
What are these features you mention? The only one I can think of is the tilt screen, but I've gotten by for years without that.
Genuinely curious as to what I might be missing.
I think it's particular to the OVF/EVF. OVF is great for reportage style photography because you can easily plan your shot - watching your subject come into frame without taking the camera away from your eye. (only works with the smaller lenses that don't block the view)
With the centrally located EVF of the XT lines... it might balance a little better with the bigger and longer lenses. You are holding the camera and lens in a more central line to your body rather than off-set slightly as with the rangefinder style.
Regardless, both camera lines can be used for whatever style photography you shoot. The only difference is personal preference of the erganomics.
I prefer rangefinder style for the same reasons you mentioned.
NB I don't know if the upcoming xt2 will have additional hardware that will give it an edge on AF compared to the xpro2. This is another way Fuji might differentiate the two lines. Time will tell.
What kind of company will Fujifilm's camera division be in five years' time?..
well they will possibly tell You that Your seven years old camera can no longer be repaired because they simply have no more spare parts and did´nt intend to have them.
Itá what I heard some time ago when I wanted my S5 Pro repaired, they bluntly said:
We don´t have any parts and are not interested in further support.
You think you can still let a Canon 30D, or D20 be repaired.
C'mon - Its the problem of all 'digital' devices not related to a single brand.
well the point is, that my equally old Nikon D300 which is in many respects technically equal can get a repair without a problem.
And the other point is, that they tell You more or less: throw the 1500 € things away,not because they are no good or unrepairable, but because they need the turnovers and force You to buy a new one.
And that´s why I would´nt buy a Fuji again.
Walter - I wouldn't be surprised that parts for your D300 will soon resolve and not be available anymore now that Nikon announced the D500.
Don't laugh too soon. Everybody gets screwed in this technology age. Nikon is not different in this regard then any other electronics company.
Soon your support is all over - Are you then going to say you'll never buy a Nikon again just because after this new camera came out support for your old camera stopped.
You are just ranting and you know it!
Fantastic interview!
Thanks a lot!
Bring on the X-T1 mark 2!!!!!!!!!
Thinking in a new way, Why not a square format 24mmx24mm? It would be compatible with all APS-C lenses and could increase the resolution by 1/3, so 24 MP could become 32 MP. And users could keep using the current lenses. I like the square format and i supouse that many other photographer too.
You are right, small square cameras could be a very interesting niche to break in.
The last time Thom Hogan estimated Japan ILC market share, he put Fujifilm dead last, behind Canon, Nikon, Sony, Olympus, Pentax, and Panasonic.
In mirrorless-centric Japan, he put their ILC market share at a whopping 4.1%.
"last time Thom Hogan estimated"
This hour on Japan's BCN Ranking ILC list, the best selling Fuji bundle is #44.
Here is a link to the previously mentioned Thom Hogan article:
Understanding Numbers, Japan Edition
(To view the article copy/paste the link into your browser.)
I agree that Fujifilm could become one of the top three producers of APS-C cameras in terms of marketshare because they are firmly focused on that format. I believe they will be one of the top five camera producers in terms of overall marketshare mainly because I don't think that the two M4/3 companies will ever be able to grow a user base beyond what they have now. IMO, the top five brands worldwide will be represented by Pentax, Fujifilm, Sony, Nikon, and Canon. :))
If the trends in the greater camera market are clear - more convergence of video and photography, increased emphasis on computational photography, increased wireless integration, etc... - it seems strange to me to suggest that 2/3 EV of reduced ISO performance would represent a huge brick wall for Olympus and Panasonic. And as time goes on, that 2/3 EV will become increasingly less relevant. Will it matter to most people that they can get usable ISO 12800 rather than usable ISO 8000, for instance?
You may be right, but I think you're bringing the same biases to the table that the Fuji guys are commenting on: "So things are changing, and innovations have occurred but [some photographers'] mentality has not changed"
Donnie G: I'm waiting until I see what gets announced next month at CP+ and then I'll probably agree with your future top 5 brands.
Cough, 645Z, medium format best seller in 2015.
You may be right, but IMO 1" sensor cameras will prove to be far more popular than M4/3.
@Don Sata,
I think that Petroglyph will agree with me when I say that Pentax, much like Fujifilm, is a sleeper in this race who is just beginning to find it's legs and really get into the game. Are Fujifilm and Pentax long shots? Yes, but I still like their chances far more than I do M4/3. Still, it's just my opinion, nothing more. :))
@Donnie G
1" has a long way to go as an ILC format, and the lenses just aren't much smaller than what m43's offers (compare Nikon 1 lenses to m43's... the size and price difference is negligible). I agree that one day, most will be shooting with smaller formats, but that day is a long ways away.
It's all a spectrum, right?
Canon, Nikon and Sony is trying to convince everyone that you really need FF to stay current these days.
Fuji is trying to convince everyone that, really, with sensor improvements, APS-C is where it's at. Samsung used to be playing that game, too (quite successfully, it must be said).
Olympus and Panasonic are trying to show that really M4/3 is all you need. "You can print 20x30" no problem, but all you seem to want to do is share a 0.5MP web image (which, at that resolution, is actually usable at ISO 12800), so why not carry the smallest set of gear?"
Meanwhile, not even Nikon believes that 1" is sufficient for everyone as they haven't bothered making lenses for it, nor marketing the system. However, there is a extremely reasonable argument to be made that if you're only buying the 2-lens kit zooms with your ILC, you've made the wrong choice, and should have a 1" compact from Canon, Panasonic, or Sony.
None of the choices are wrong.
"We'd like to be at least in the top three companies in the camera business by market share." [in five years' time].
That strikes me as being unrealistic "happy talk". I think their current worldwide ILC market share is pretty tiny.
GA645ziD please. f:4.0 is fine. Please make it in black so it is easy to distinguish from the (standard) film version. Would appreciate it very much if you would use a standard Bayer sensor. 50 megapixels is fine. Thanks in advance.
I met Toshihisa Iida, along with Dave Hobby and Zack Arias at a Fuji event in London a few years ago. The auditorium was full, and this was before the XT1 was even announced. Afterwards, some of us piled into a nearby pub basement for a chat with the speakers.
Toshihisa was enthusiastic, candid, funny, and extremely fluent in English. No doubting the commitment to the brand and its future, or their determination to follow a different path.
They were surprised by the reception to the X100, but it highlighted a core market that everyone was ignoring in the race to have the broadest appeal.
For those that love Fuji cameras, there is no competition. For those that don't, there are many alternatives. Fuji had no intention of ignoring their core customer base, even as they worked on diversifying the range and expanding their appeal. With the XT, XE, XA and Xpro, and a well planned lens range, they have done so. Now it is just a matter of refinement.
Kudo to fuji. I love X system, good cameras, high quality lenses.
I hope they keep make great prime lenses which are small and affordable.
Also, please improve the Auto Exposure Bracket function, +/- 1 EV is useless. Make it +/- 2 EV, and 3 or 5 shots, more customizable. This is very important for landscape work.
My only complaint is that it is not m4/3. Shrinks the lens by 1/2 over that of APS-C. Maybe in a few years Panny or Olympus etc will come out with a range finder m4/3 ILC. I hate those giant heavy lenses. Sure, dynamic range etc are nice, but before 2005, you know, less than 10 years ago, anything in m4/3 would be vastly superior and would be considered top shelf professional camera. Everyone is basically doing nothing more than playing a numbers game for review sites like DPreview to revel in.
I think you are right about Fuji introducing a MF camera in the near future. Aren't they already producing MF for Hasselblad?
Thank you, DPR. I enjoy the interviews. A7 series looks the same size to me. Is the X-Pro2 much smaller in practice?
But they are different form factor cameras anyway.
So I would guess the execs were referring to FF lenses when they said FF has to be larger. Sony need to release a 40 pancake maybe. But yes a lot of the FF lenses are much larger these days.
Yes, it has a lot to do with the laws of physics.
Let me try to explain. You may already know that the sensor of a FF camera is 36x24mm and that of a crop camera is about 24x16mm - Hence the 1.5 crop factor.
Now what Fujifilm does is actually quite smart. They make their lenses in such way that they will give you the same 'field of view' as their 'full frame' counterparts.
Therewith a 35mm APS-C lens will be the equivalent in terms of 'field of view' then a 50mm lens that is then used on a Full Frame camera.
You may, or may not know, that there is a distinct relationship between the aperture opening itself and the focal length of a lens.
Now when we take a large aperture lens of lets say f1.2. Then to calculate the needed opening of that lens in mm for the aperture is:
For a Full Frame lens: 50 / 1.2 => 41.67 mm
For that APS-C lens its 35 / 1.2 => 29.17 mm
Therewith for a APS-C lens that has the same 'Field of View' then the 'FF' lens you need a larger built lens as the aperture needs to be wider open to spoil light onto the Full Frame sensor at f1.2. It also means you will need more glass to build the lens for the FF system. Making it of course a little heavier.
Now of course that 35mm lens will NOT (let me repeat that NOT) give you the same Depth of Field as that 50mm lens for Full frame. The only thing they share is their Field of View.
So if you want to achieve a system that has the same field of view (but NOT the same depth of view) you need less glass and can built smaller lenses with an APS-C based system then you can with a FF based system.
Well, many of you have m43 systems and that's fine; but if you reverse that then while you have smaller lenses on m43, for a similar FOV and relatively faster lenses, also done to help balance the background blur then this far more expensive (per lens) is still over a relatively crappier sensor (at today's state of the art) compared to APS-C or FF. So until another decade (at this rate) the APS-C is the best balance; all things considered (and there are numerous photographic considerations).
So while no one is saying a 200mm tele is smaller over a FF sensor; that does not dictate you can't have a APS-C pocket camera at a moderate focal. Plus there's nothing wrong with a APS-C short tele (50mm cropped) that's about the small size of the RX1 either. Then there is whether it is optimized as a fixed-lens or has removable lenses in a system with a smart flash.
Don Diafragma: Are you stating the required aperture opening dictates the overall size of the lens? If that's the case Canon EF mount wins - if they have the largest mount opening diameter to begin with. Did you see how big the new EF 35 f/1.4 II is?
I don't know about max mount size limits for tele; because we do see 75mm f/1.8 on M43.
But I get your point Don.
1. APS-C glass weighs less.
2. It's diameter is less than FF.
3. It's angle of view is cropped toward the tele ANGLE; at your fav focal. Shooting a 50mm (cropped like a FF angle of short portrait 75mm) is smaller being actual 50mm.
4. I find f/1.8 is a great Bokeh BALANCE on APS-C. Similar to f/2 on FF. You usually don't want overly thin field of FOCUS.
5. All this is predicated on BIGGER photo-sites (making pixels) allowed on APS-C at the same mega pixel amount. This is why m43 keeps it down (but none enough in balance). Jumping to higher Mpx on APS-C can be a huge mistake. The point is m43 sensors are noticeably worse with color sensitivity/tonality and highlight DR. APS-C not such a loss. FF better; but other problems creep in for your money.
We need better sensors. This should not be at the cost of video. Most of todays recent improvements are in processing.
These guys are cool. I like Fuji. It says a lot about a company when top execs. talk with such candor, passion and common sense. A lot of that is missing in today's world.
That's true. Now if they'll just pension off that ancient 16MP sensor...!
You truly are a 'prehistiorian' not knowing they went to 24 MP with the X-Pro2.
On the other hand nothing wrong with 16MP.
A recent Epson study showed that only 14% of the people print images on a regular base. 97% of those people NEVER printed over 4"x6".
Therewith it seems most people do not require more then 2 MP. So even with 16MP you have 14 megapixels left for cropping. Most images end up on Facebook or Instagram.
@Don - is that relevant? Do even 3% of people own an interchangeable lens camera these days? Who cares how big most people print things, if you personally like to print larger?
This site is dedicated to a niche within a niche. 99.9% of people who take photographs don't care about the things that we do.
Don - they've put a new 24MP sensor in the X-Pro2 but used the Pleistocene 16MP unit in two new cameras. It's a real shame with the X70 - instead of offering something better than the Ricoh GR, they've just offered something more or less the same but with funky looks and a higher price tag.
My point was that if theprehistorian wants a better sensor with more resolution than 16MP, it comes across as nothing but preachy "internet forum attitude" for Don to say that he's wrong, and that 16MP is just fine, and that no one prints pictures bigger than 4x6 anymore.
640k of memory oughta be enough for anyone, you know.
No one likes being talked down to.
Don is correct. Almost no one prints anything of significant size.BUT they have to respond to all the cranks who view their cat photos at 400%
Soon is not to be expected before 2024 and only affordable for the mass around 2028. That's 12 more years to go before 8K will kick off. Next to the fact that not even 4K monitors (8.2 MP) are a standard nowadays.
Then you also forget the fact that at these large megapixels counts a thing called 'diffraction' comes into play.
For Full Frame this kicks in at about 50MP at f9.0 for APS-C its already there at 24 MP.
Those who are awaiting for the rumoured 36MP APS-C sensor from Sony will be dissapointed knowing its already diffraction limited at f8.0.
So Ed, I am really glad that Fujifilm choose 24MP over 36MP for now. I can't be bothered that you or others call it 'old fashioned'. There is more to photography and a camera system then megapixels or full frame.
@Ed, Really? People knowing the basics? This and every other forum is filled with people who endlessly natter on about IQ while viewing at 100% and greater. That is a conceit of the "purists". The vast majority of people here and elsewhere are viewing their images on uncalibrated monitors ranging from 60" TVs to phones. Additionally, most look at a photo and say "That's nice" or "That sucks". They never concern themselves with the details. That is the global market and that is the volume that a manufacturer must satisfy. That is why we have "art" filters, video and JPG.
FF vs APS-C: Sorry folks - it's not just the IQ. The effects on focal length are a factor, too. I am thinking of wide angle and depth of field.
And its a thing nobody sees in a full blind test without knowing what photo was taken with what camera.
So what you are referring to is a greatly over exaggerated 'problem' .
Right, but Fuji has actually been able to produce some small bright wa primes to partially even the playing field in this regard. The 23mm 1.4 kind of equals a 35mm f2, and there's a new wa (16mm?) that kind of does the same thing. As long as the Sony lenses are as slow as they currently are, the benefit of FE is really not that big.
Your still not going to see it Bhima as in a blind test nobody except for the publisher knows at what aperture the image was taken.
Also with wider angled lenses you'll go into the field of infinity much earlier, next to the fact that such lenses are mostly used for landscape or architecture and seldom used for the use of achieving a shallow depth of field or for portrait work as they make things go out of proportion.
I'm so happy that they will continue to produce film for 10-20 years.
Just wish they'd bring back the really good ones.
I was shocked by the sales numbers he gave. Less than 1% of what they were at their peak. Shows the dedication that they have, to continue producing it, even though they aren't majorly profiting at all. Yamato-damashi.
Whether you agree with all their positions or not - and I agree with some, not at all with others - they are cogent, coherent, and thought through. The way they've worked with their advisors (I know two personally) is very different than the big three, but very consistent with how Leica has worked with professional photographers. (And the two I know were die hard Leica fans until the XT-1, and are now both shooting XPro2.)
A marketing mentor of mine taught me that if you don't understand the value proposition to a segment, that means you're probably not the target market, and I think that's true here. The real question is whether there are enough people/street shooters (rangefinder plus primes) to make the XPro series viable (this strategy I understand... it's why I own Fuji gear), and whether the XT-1 plus zooms can find a big enough market. (And while I own an XT-1, I don't understand its positioning.)
Great interview, I feel that Fuji is the most loved (by enthusiasts) of all the Japanese camera makers right now, and for good reason. It was a candid and reassuring interview, and if they're willing to make a tilt-shift lens, it shows that they're committed to the X-mount for the long run.
One correction: When you say "Fujifilm has a long history of creating cameras and lenses built around medium format film (and, it is rumored, also around medium format sensors)..." it isn't just a rumor, Hasselblad officially acknowledges that their lenses are Fujinon (when they're not rebadged Sonys, hahaha).
Always interesting, honest interviews with the Fuji execs. Thanks Barney!
Personally, I hope they won't lose time in pursuing MF - much better IMO to focus their efforts on further improving the X-series, gain more market share as a result, and lower prices when possible.
"And the other company of course is Sony". Barnaby, since you framed the questions, you infer that Olympus-Panasonic is irrelevant. A lot of members at my camera club would be dismayed that m43 is so tritely dispensed with. (And I own a Canon too!). Surely, quite apart from the steadily receding market for SLRs, m43 is just as much a competitor for Fuji as "the other company".
DPR reported June 2015 that in the Americas in the preceding year SLR sales fell 19% by volume, 9% by value, while mirrorless rose 36% by volume, 50% by value. In Asia the trend is even more pronounced. Despite your assertion about m43, no way is this all down to Sony and larger sensors.
For your info, Sony mirrorless as well as Leica mirrorless and Fuji mirrorless have rose in sales. Sony showing better camera sales than ever, even without a flagship dslr, so sales must have come from their mirrorless side. But looking at Olympus sales trend and stock info their sales have fallen and they have trimmed their models for sale because of this. It's hard to tell based on panasonics sales trends since they are in so many different markets for consumer products. But Olympus has a definite decrease in consumer product sales. I'm just stating facts, not a Sony fan until they fix their camera usability but micro 4/3 is a smaller sensor and not far off from a 1" in size compared to a full frame. But for people who like size and weight advantages like 110 film cameras this may be its future.
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A 39-year-old man who ran away from a Juneau halfway house earlier this month has been arrested.
Juneau Police say Derek McMillan was picked up this morning when police stopped a vehicle for speeding on Yandukin Drive. McMillan was a passenger in the vehicle.
Juneau resident Regal Robert Hudson, 20, was arrested for driving without a valid license.
Both McMillan and Hudson were lodged at Lemon Creek Correctional Center.
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Two-vehicle collision leaves Egan Drive blocked SaturdayAuthorities re-routed traffic on Egan drive for a half hour after a two-vehicle collision Saturday.
French company promises Western Alaska high speed internetA French ship docked in Unalaska is bound for Nome, where the crew will lay fiber optic cable.
Ferry breakdown strands passengers in PetersburgColumbia Ferry breaks down and strands tourists in Petersburg.
Timber bill signed, but will it make a difference?Gov. Bill Walker has signed legislation he says will provide more timber for Alaska's mills. But it probably won't be that much of an increase.


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retail location manager jobs
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Salon Manager-City Place at the Promenade
Ulta Beauty - Edgewater, NJ
As a Salon Manager you will perform the following essential functions…. Service revenue, average ticket, guest count, guest retention, rebooking, skin...
Salon Manager-Short Pump Station
Ulta Beauty - Glen Allen, VA
As a Salon Manager you will perform the following essential functions…. Service revenue, average ticket, guest count, guest retention, rebooking, skin...
Operations Manager-Dolphinaris Arizona - Concession Photography
SharpShooter Imaging - Scottsdale, AZ
Running all operational aspects of a high-volume souvenir photography retail operation. Monitoring and comprehending the financial performance of the location...
Store Manager
Authentic Luxury Goods - San Diego, CA
The store manager will participate lots business activities, therefore, manager has to keep company's confidential, and not allow to teel the third party...
Retail Area Manager (Foreign Exchange)
ChangeGroup - New York, NY
Retail Area Manager (Foreign Exchange)*. Report accurate and timely information to their line manager. The Change Group International is a leading independent...
Retail Manager
ZARA USA Inc. - Dallas, TX
Minimum of 3-5 years retail management experience. Works closely with Store Manager to meet shrinkage goals within their department....
Floor Manager
Ted Baker London - Palo Alto, CA
Retail Management, Sales:. Full-Time Floor Manager – Stanford*. A passion for product, clientelling experience, retail....
Los Banos Senior Asst Manager
Hobby Lobby - Los Banos, CA
We are looking for ambitious retail managers to be our next store managers and district managers. Senior Asst Manager are responsible for assisting the store...
Department Manger
Littleton Liquor Mart - Littleton, CO
We are a brand new bottle shop in the Littleton area, and we are looking to add a department manager to our team! Must be passionate about wine and beer!...
Distribution Center Manager
Living Spaces - Fremont, CA
Distribution Center Manager. Living Spaces provides a team oriented retail environment. Position requires occasional travel to other DC's, corporate offices,...


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The Group of Twenty (G-20) is an economic clique comprised of heads of state from 19 industrialized and developing countries plus the European Union, together representing about 66% of the world's population.more
Despite years of massive fiscal and monetary stimulus, flagging growth from east to west continues to flummox world leaders. Central bank interventions coupled with political uncertainty have driven investors into safe havens.more
After major losses in the wake of the British referendum, stocks have reversed course and turned to positive territory. The S&P 500 and Dow Jones Industrials have hit record intraday levels.more
It was not just a slow summer news day but the Friday kicking off the Fourth of July weekend – the perfect time to release data and announce decisions or make admissions that would otherwise create a tsunami of headlines.more
The traditional set of dominoes features 28 pieces which, as with the 28-member European Union, you can set on edge in such a way that one might topple independently or it might cause all the others to fall down.more
As of 1pm EDT on June 24, 2016 10 Year US Treasury Bonds are trading at 1.57% and 30 Year US Treasury Bonds are trading at 2.42%, up 18 and 13 basis points respectively, the Dow Jones is down 528 and the long end of the municipal bond market is up 15 – 18 basis points.more


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Kukla's Korner Hockey
Craig Rivet Traded from the Sharks to the Sabres
by Alanah McGinley on 07/04/08 at 06:48 PM ET
Comments (0)
From Phil Coffey at NHL.com:
The Buffalo Sabres acquired veteran defenseman Craig Rivet from the San Jose Sharks on Friday.
The Sharks sent the 33-year-old veteran and a seventh-round selection in the 2010 Entry Draft to the Sabres in exchange for second-round selections in the 2009 and 2010 Drafts.
Rivet will help the Sabres replace Dmitri Kalinin, who signed with the New York Rangers on Thursday.
Update 5:10pm ET: Comment from Sabres GM Darcy Regier, via press release—
"We are very excited to add such a quality veteran player to our roster. He is a great character player that will provide our club added leadership and experience."
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We started a new tradition in my house this November — my husband's idea.
It was partly inspired by the cacophony of voices that swirl around our dinner table every night; they were escalating out of control by the end of October, as the withdrawals of Halloween and sugar immediately set in. And so, one night, as we tried to find some way to engage with our children other than telling them, "sit down, stop playing with your food, use your fork, don't tease your brother," one more time, my husband suggested we each say one thing we were thankful for.
We've been talking about Thanksgiving ever since, and every night, my son and daughter delight in saying the things they're grateful for. They demand that we do it. They will not let us forget.
Some of the things they say are funny, as you'd expect from a 5- and 2-year-old, like when my son says something like, "I'm fankful for monster twucks and tweats."
But some of the things have been surprisingly sweet, like when my 5-year-old daughter spontaneously said, "I'm grateful for this beautiful world and this wonderful family."
My list of things to be grateful for is not so inspiring.
I have been saying things like, "I'm grateful for Dr Pepper," as I tried to ease my headaches at the end of the day.
"I'm grateful for ibuprofen," as I developed a sinus infection that throbbed constantly on the right side of my face.
"I'm grateful for antibiotics and steroids," when my sinus infection was still there three weeks later.
As a typically healthy person, I don't handle being sick very well. I can't stand not feeling "normal." I fixate on the part of my body that's not functioning correctly, like pressure and popping sensations and the fact that I can't open my eye, and it drives me crazy.
And I worry, I worry.
It doesn't take much for me to think I am going to die.
Sinuses aren't that far away from the brain, and when each cavity is filled to capacity with infection well, it doesn't take much for me to think I am going to die.
I told my family of my situation, in the event that I might die, and because I've been told by an ear, nose and throat doctor that I'll need to have surgery if the infection doesn't abate, and my dad helpfully told me a "stuffy nose" remedy recommended by my grandmother, Fleeta, a registered nurse who died before I was born. She had fool-proof remedies for everything.
"Wash your hands thoroughly," he said. "Get a salt shaker. Go to the sink cup one hand," and, essentially, snort the salt water.
I told him I'd been using a Neti pot to the same effect, but, true to form, he says it isn't the same if you don't use your hand.
But one night when I was researching death by sinus infection, I checked on the status of my friend, who was counting down the days to receiving a bone marrow transplant to treat her leukemia. A nurse had told her, "Happy second birthday," in the final hours. And, as I heard her sobering realizations about her illness and determination to survive, I was humbled.
It's not that I don't deserve to recognize my own pain, although its scale is diminished in light of her suffering. Rather, I realize that feeling pain humbles me, and seeing others' pain, while I am in pain, makes me much more acutely aware of my responsibility to alleviate that pain when I can.
So, this Thanksgiving, it is not simply the Dr Pepper and ibuprofen and antibiotics that I am grateful for. In this world where so many have so little, I am grateful to be reminded that with the comfort I receive, I must also comfort others.
In that regard, this stanza from the poem, "The Stranger and His Friend," by James Montgomery, has the best remedy, perhaps, of all: "Stripped, wounded, beaten, nigh to death, I found him by the highway-side: I roused his pulse, brought back his breath, revived his spirit and supplied wine, oil, refreshment; he was heal'd — I had myself a wound conceal'd; but from that hour, forgot the smart, and peace bound up my broken heart."
Amy Choate-Nielsen is a full-time mom and part-time writer. She spends her days at the park and her nights at the computer. She writes about family history and her quest to understand life while learning about her deceased grandmother, Fleeta.
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- File Size: 623 KB
- Print Length: 328 pages
- Simultaneous Device Usage: Unlimited
- Publication Date: June 26, 2012
- Sold by: Amazon Digital Services LLC
- Language: English
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
Amazon Best Sellers Rank:
#409,746 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #2129 in Kindle Store > Kindle eBooks > Literature & Fiction > Historical Fiction > Mystery, Thriller & Suspense
- #3612 in Kindle Store > Kindle eBooks > Literature & Fiction > Genre Fiction > Sagas
- #6645 in Books > Literature & Fiction > Genre Fiction > Family Saga
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INZARED, Queen of the Elephant Riders (Inzared (Book One) 1) Kindle Edition
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|Length: 328 pages
|Word Wise: Enabled
|Enhanced Typesetting: Enabled
|Page Flip: Enabled
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The author portrays a refreshing look at the lives of nineteenth century European immigrants and their hardships. Their superstitions combined with the struggle for survival lay out a path of intrigue that lingers on the pages and keeps the reader interested. I could see the vivid hues of the performers' costumes, hear the lion's roar and the cheering crowd under the Big Top. I could feel the passion of Inzared's love and the agony of her heartbreak. I look forward to hearing more from Queen of the Elephant Riders.
L.Leander has done an excellent job of accurately capturing the time period and the gypsy culture and you are truly pulled into the world of a travelling gypsy circus in the 1800s. The characters are very likable and realistic with dialogue that feels natural and fits the characters well. You really get to know the characters and connect with them. The story has a little bit of everything you could want in a book: romance, mystery, suspense, adventure, tragedy, and comedy. This is truly a book that can be enjoyed by just about anyone, no matter your typical genre preference.
This is L.Leander's debut novel, but from the quality of the writing, you would never guess it. Inzared is wonderfully written, plotted, and edited. Once I had started it, it was a challenge just to put it down. If this is only the beginning of what she has to offer, I can't wait to see what's next!
It was hard for me to tell who the audience was. It seemed at time to be directed to a young adult audience, but some of the romantic scenes seemed inappropriate for that audience. The writing in those scenes seemed on the brink of bodice ripper romances, not what young adults would relate to, in my opinion. If the book was not intended for a young adult audience, the book was not equal to the audience.
Inzared's voice vacillated between "hillbilly" and not hillbilly. Her vocabulary did not match her grammar and sentence structure. Her voice did not seem to grow with the story and the amount of time the story represented.
No reference was made to any research the author did to construct her vision of the gypsy lifestyle, or the behind the scenes world of the circus of this time period. It would have helped me to know that the backdrop for the story was based in reality. If the ceremonies and customs described are indeed those practiced by the Roma people, that would have been interesting to know.
The misuse of "it's" included "its'," a new variation I had never seen before. Usage of "its" versus "it's" is a gauge I use, fairly or unfairly, to measure writing skill. This author did not pass muster.
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It had choppy sentences but the story line was good. Funny and sad. Looking forward to next chapter.Published 21 months ago by CON PEMY
It was a good book for young adults and teens. Some interesting information about the Romas.Published 23 months ago by Mike the Tyke
Really great story to read. Well written and easy to follow. Loved it! Would read many more books by this author !Published on June 26, 2014 by skip
It was a cute book. I enjoyed learning about inzared but at times was annoyed. Bad things were happening in the circus and it was right in their faces but yet no one knew who was... Read morePublished on May 18, 2014 by Monidoodle
I really liked this book. It had an interesting premise being from so long ago. At one part I thought it would turn into a sappy romance but instead it turned into a mystery. Read morePublished on May 4, 2014 by J. Benner
I enjoyed reading about the old circus life. Inzared's way of talking took a little getting used to. I felt the last part of the book, after Timmon is born, went way too fast. Read morePublished on January 28, 2014 by Sheila L.
Bertha is a self-described hillbilly. She lives with her Ma and Pa, and her brother Ezra. on a hard-scrabble farm in the Appalachian mountains of North Carolina. Read morePublished on January 25, 2014 by Michael S. Kraus
Who doesn't dream of doing something daring or amazing? This book speaks to us who do, especially to young women. Read morePublished on December 25, 2013 by Gayle Irwin
This was a very good book. It is the story of a young girl and how she leaves her hard life in Appalachia to run away with the circus. Read morePublished on December 16, 2013 by Mhval
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Tram was too noisy during the night
Tea and Coffee facilities appreciated. Free access provided to excellent public transport system, from outside the front door. Quiet and comfortable.
No airconditioning so the provided fan was valuable. Cannot comment on breakfast as the cost seemed excessive.
The staff at the front desk spoke very good English-very helpful! Also, we had a medical situation that required ice - lots of it - and they were good to give us as much as we needed.
This was our first time in Europe, and we were unaware of the differences there. It is expensive and few free amenities, but I can't blame the hotel - just different expectations since we are used to US hotels. There was free internet and a few free English tv stations. No ice machines in the hall, etc, but it was obvious that people there had a different lifestyle, and this wasn't necessarily different for them.
Good location and very helpful and friendly staff - would definitly stay again
Convenience, next to the train station.
We were confirmed for a higher floor and was given the lowest floor with the rooms.
The location was great, the room was nice and quiet. I would definitely return here.
Went for the International Football Match. Great location for seeing Basel, good transport links if walking too far isn't your thing. Very helpful reception staff.
O.K for a short stay, basic room.
New hotel. Very good Ibis accommodation. Tram to an from the centre of Basle just outside the hotel. Free transport pass including the airport bus.
No restaurant but snacks available.
Location is convenient and close to the main train station.
Very cramped up bathroom. It was more of a cubicle than a bathroom. Hotel could not provide parking as it was all occupied. We had trouble finding one which was away.
Friendly reception. Possibility of smoking
Good central location, quiet (with the windows closed).
One of the glasses in the bathroom had a white deposit in it, It had not been cleaned, although it was in a plastic bag. I was charged for breakfast for two persons for two mornings, whereas, in fact we only had breakfast on one morning, (the 7th April).
very nice and quite near to the transports for the city centre that takes only 5 minutes.
I liked the fact that there were only two of us in this big room so we got to choose to sleep where ever we wanted.
At first it was kind of hard to find the rooms, the staff didn't explain it very well.
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Most Recent Articles In Fashion
Latest Fashion Articles
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- Celebrity Fashion Report Card: Taking the Heat
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Special IssueWWD 100 issue 11/01/2010
Queen Elizabeth II was apparently quite the fashion plate in her youth. "[Elizabeth Alexandra Mary] sets many a fashion for children," wrote WWD on December 10, 1936. "When her mother dressed her in yellow, mothers throughout the world put their children in yellow." The London correspondent also noted that the royal daughter, at age 10, was "quite an imperious little girl— 'bossy' in fact. She would fly into a tiny temper if doors were not opened immediately for the 'princess.'"


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