text:
This action might not be possible to undo. Are you sure you want to continue?
of a specific product, service, or business A brand can take many
forms, including a name, sign, symbol, color combination or slogan.
Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc.
There are different ways to look at the meaning of brand and branding in simple terms:
y y
y y y y y y Importance of Brands to Consumers Identification of the source of the product Assignment of responsibility to product maker Risk reducer Search cost reducer Promise, bond, or pact with product maker Symbolic device Signal of quality Importance of Brands to Firms Identification to simplify handling or tracing Legally protecting unique features Signal of quality level Endowing products with unique associations Source of competitive advantage Source of financial returns
A brand is a collection of perceptions in the mind of the consumer. Brand is everything what you want to communicate to consumers and what you communicate. By definition, ³brand´ is whatever the consumer thinks of when he or she hears your company¶s name. A brand is a promise. By identifying and authenticating a product or service it delivers a pledge of satisfaction and quality. It¶s a bundle of functional and emotional benefits A name with a reputation A mark of pride A simplifier of choice A product or service with an attitude
Essentials of Brand Personalities
Stable Life
Pleasant Association
There are four steps of building a strong brand. These are as follows: 1. Ensure identification of the brand with customers and as association of the brand in customers¶ minds with a specific product class or customer need. 2. Firmly establish the totality of brand meaning in the minds of customers by strategically linking a host of tangible and intangible brand associations with certain properties. 3. Elicit the proper customer responses to this brand identification and brand meaning. 4. Convert brand response to create an intense, active loyalty relationship between customers and the brand
Brand life cycle:Birth of the Brand Growth of the brand Maturity of the Brand Decline of the Brand Death of the Brand
1. Birth of the brand: The Brand is introduced into the market Publicity campaigns are launched to promote its functions, features, quality and usage and attract customers to try out or buy the products. 2. Growth of the brand: The brand begins to build up its following among consumers during this stage. The cumulative effect of marketing begins to show and the market share expands. The company must further step up its advertising efforts, and the advertising must highlight the characteristics and value of the brand. 3. Maturity of the brand: Brands have a considerable market share and have reached their sales peak, with growth beginning to slow down. Brand influence at this stage is at its height and the kinds of marketing strategies to be adopted are many. 4. Decline of the brand: 3
4 . weakening competitiveness and emergence of new products.y y Brand awareness is high but sales are on the decline. Other characteristics include falling prices.
defined as having leading market share within a category. They are as follows: y y Distinguish the product from competitive brands Memorable and easy to pronounce 5 . Ingredient Brand .After being extremely successful these brands become cash generating trademarks.which establishes a strong brand personality that consumers identify with. Product Brand ± Most brands start as a product brand. Corporate Brand . Personality Brand . ELEMENTS OF A BRAND 1. Experience Brand . Category Brand .expanding geographically to become a global dominant leader. Global Brand .which is actually a co-brand since it co-exists together with others who might be responsible for physically manufacturing products or delivering of the service. BRAND NAME Certain factors should be considered before selecting a brand name.which goes beyond traditional service and product excellence with a strong sense of uniqueness.
If you are trying to communicate your low low prices then your logo should support that image Legible . For many firms the logo is the visual reminder of everything that the firm stands for. LOGO The company logo is the cornerstone of the firm's branding elements. it plays a vital role in representing it. Your logo should clearly identify your company and it can't do that if people don't understand it. AND PACKAGING y Recognize the benefits of an effective jingle. Evoke positive mental image Evoke positive emotional reaction Suggest product function or benefits Simple Sound appropriate Be registrable (unique) Possibly. slogan. etc. audible to the ear and one which is catchy 6 .y y y y y y y y y y Easy to say. as long as it doesn't confuse.This seems pretty obvious but many people use typefaces and images that can't be printed or carried to a large sign. or special characteristics in a positive way Negative or offensive references should be avoided. It is distinct . 3.e.some amount of uniqueness. a weak or confusing logo can detract from the value that the firm brings. benefits.if your target market is partial to blue then it doesn't matter that you're not. Elements of a Good Logo: It has a lasting value . McDonald¶s. While a great logo won't necessarily build the firm. Conversely. is valuable.trendy logos don't hold up over time. 2. character. CHARACTERS. SLOGANS. Supports your USP . Use a slogan or jingle that i. y y y y y Nike. translate well in other languages too. JINGLES. and package design for a brand. spell and pronounce It should allude to the product¶s uses. Appeals to your target market .
Fragmenting markets and media. y y y 7 . Today branding is such a strong force that anything from salt to lemon juice and water is branded. The following are the roles of branding which serve many purposes: y A brand identifies the seller or maker. There are 8 different factors that make it difficult to build brands: y y y y y y y y Pressure to compete on price. both internal and external. A brand reduces the primacy of price upon the purchase decision. Brand Length: It is the brand¶s franchise in terms of age groups. Organizational. Pressures for short-term results. It accentuates the bases of differentiation. Some of them are explained as below: y y Brand Width: It is the extension of the brand outside its original product category.WHY IS BRAND BUILDING DIFFICULT? It is difficult to build a strong brand in today's environment.CONCEPTS While studying brands and branding case studies will come across various terms and concepts relating to brands which most companies use in order to define their strategy for branding their product or service. Pressure to invest elsewhere. Proliferation of competitors. and industry boundaries are in flux. Complex branding strategies and brand relationships. consumer types and international appeal. A brand protects both the consumer and the producer from competitors who would attempt to provide products that appear to be identical. BRANDING . a well-managed brand can be a prime source of strategic direction and competitive advantage. y y Brand Weight: It is the influence of the brand in its category or market ROLE OF BRANDS In a world where products. Brand Depth: It is the brand¶s ability to create consumer loyalty by offering variants in each element in the brand length. The brand builder can be inhibited by substantial pressures and barriers. markets. The temptation to change identity/executions.
making it easier to launch and gain acceptance by distributors and customers. benefits and services to the buyers. Increasing international media reach (especially with the explosion of the Internet) is an enabler 8. Evocative: Names that evoke a relevant vivid image like Amazon or Crest 5. 5. Brand loyalty gives sellers some protection from competition and greater control in planning their marketing programs. Personification: Many brands take their names from myth like Nike or from the minds of ad execs like Betty Crocker 8 . Founders' names: Using the names of real people. A brand gives the seller the opportunity to attract a loyal and profitable set of customers. It helps to attract and retain good employees and it improves the stockholders¶ perceived value of your company. Economies of scale (production and distribution) Lower marketing costs Laying the groundwork for future extensions worldwide Maintaining consistent brand imagery Quicker identification and integration of innovations (discovered worldwide) Preempting international competitors from entering domestic markets or locking you out of other geographic markets 7. 6. A few include: 1. Alliteration and rhyme: Names that are fun to say and stick in the mind like Reese's Pieces or Dunkin' Donuts 4. Benefits of global branding 1. Acronym: A name made of initials such as UPS or IBM 2.y y y y A brand is essentially a sellers promise to consistently deliver a specific set of features. Descriptive: Names that describe a product benefit or function like Whole Foods or Airbus 3. 3. Increases in international business and tourism are also enablers Types of brand names Brand names come Nin many styles. Strong brands help build the corporate image. 2. Neologisms: Completely made-up words like Wii or Kodak 6. Managing a positive brand image creates opportunities to introduce new products that build on brand equity. Foreign word: Adoption of a word from another language like Volvo or Samsung 7. 4.and founder's name like Hewlett-Packard or Disney 8. Geography: Many brands are named for regions and landmarks like Cisco and Fuji Film 9.
I am willing to pay a higher price for this brand over other brands. Perceived quality:- 4. Help process/ Retrieve information Reason to buy Create positive attitudes/feelings Extensions Brand loyalists have the following mindsets y y y I am committed to this brand. when certain outcomes result from the marketing of a product or service because of its brand name that would not occur if the same product or service did not have that name David Aaker defines brand equity as ³A set of assets and liabilities linked to a brand¶s name and symbol that adds to or subtracts from the value provided by a product or service to a firm and/or that firm¶s customers. 3. Brand loyalty: a. b. Trade leverage c.BRAND EQUITY Brand equity is defined in terms of the marketing effects uniquely attributable to the brands -. Attracting new customers Create awareness Reassurance d. e. Brand name awareness:a. b. e. d. BRAND AWARENESS 9 .´ The major asset categories are: 1. Reduced marketing costs b. I will recommend this brand to others. c. c. Anchor to which other associations can be attached Familiarity ±liking Signal of substance/ commitment Brand to be considered Reason to buy Differentiate/ position Price Channel member interest Extensions d.for example. b. d. Time To Respond To Competitive Threats 2. a. c. Brand associations :a.
Some of the major factors affecting brand awareness are: Brand Name: One of the most important factor affecting brand awareness is the brand name.Awareness refers to the strength of a brand¶s presence in the consumer¶s mind. Awareness is measured according to the different ways in which consumers remember a brand. Also whether the name is really very meaningful or completely baseless they both affect brand awareness. 10 y . ranging from recognition to recall to top of the mind. Brand name plays an important part in creating awareness for a brand. Brand Pyramid: TOP OF MIND BRAND AWARENESS BRAND RECALL BRAND IGNORANCE Factors Affecting Brand Awareness: Brand Awareness refers to the strength of a brand¶s presence in the consumer¶s mind. ranging from recognition to recall to top of the mind. Awareness is measured according to the different ways in which consumers remember a brand.
Celebrity:. TATA SALT. y Reliance India Mobile¶s Monsoon Hungama offer. Parent Company:.Usually the company that enters a product category first has good awareness about its brand.To a large extent the parent company helps in promoting a brand.Marriot has been boosted by the page 3 mentions in the Bombay Times supplement of The Times of India. Advertising: Advertising also helps to create Brand awareness in a big way. Public Relations: .flavoured aerated vodka based drink Fevi Stik . Pepsi all have used ad¶s for creating awareness among their consumers. The parent company in many cases is so popular that its brand automatically become popular and people become aware about the product.Another important factor affecting Brand awareness is the celebrities endorsing the Brand. Vicks. y Parle products ³BISLERI´ in the packaged water segment.Bacardi Breezers . TATA INDIGO.W. y y Coca Cola experienced a tremendous increase in brand following post ad campaigns with Hrithik Roshan and ³Kaho Na Pyaar Hai´. y The popularity of local restaurants such as J. Whenever you see a celebrity you love endorsing a brand you tend to propagate the Brand. Some of the sales promotion activities that companies carry out help them in a big way to make their target aware of the brand. Usually people tend to remember the first player to enter the market. Sales Promotions And Offers: . Take any brand name Fevicol. wherein they offered their WLL services at an affordable price.adhesive Centre Shock chewing gum.It also helps in making the consumers aware of the brand.The coverage that the fourth estate and magazines provide a brand also helps in building awareness about a brand. 11 . 1st Mover Advantage: . y TATA always promotes it brand with its name along with the brand such as TATA INDICA.
Peer group opinion also plays an important part in the whole brand awareness exercise.In some cases the brand awareness is also high due to specific ad recall. Usually people tend to discuss a lot about the brand and tend to share their experiences or some recent ad¶s they have seen which in turn increases brand awareness of their peers.y Direct Selling: .g.Some of the companies use direct selling as a platform to create brand awareness. Recall Of Ads: . Sometimes it is helpful and even necessary to create a generic name so that the brand does not become one. Sometimes a brand becomes so dominant that it becomes the only recalled brand in the product category. which comes first to the mind. y Amaron battery advertisement of race between tortoise and rabbit with the tagline ³LAST LONG REALLY LONG´ Brand Recall A brand (Bisleri) is said to have recall if it comes to consumers¶ minds when its product class (mineral water) is mentioned. most people generally go by the opinions of their friends and colleagues. Dettol antiseptic. Brand Name Dominance: The ultimate awareness level is brand name dominance where in a recall task most customers can only provide the name of a single product. The cases may include Johnson & Johnson baby powder. Very few brands are able to achieve dominance. which is very high. it is the brand. It indicates stronger brand position in the mind. y When opting for cellular network services (irrespective of prepaid or billing). METHODS TO EVALUATE BRAND EQUITY 12 . starting with the selection of the name itself. Eureka Forbes water filter ³AQUA GUARD´. Still at a higher level is the top of the mind recall. In order to avoid losing a trademark a firm should begin protecting it early in its life. Band aid from Johnson & Johnson. The top of mind awareness indicates a relative superiority a brand enjoys above others. E. Colgate and Cadbury. the generic name copier helped Xerox protect its brand. Peer Group Opinion: .
A simple calculation can demonstrate this figure. Philips. Historical costs may or may not be an adequate measure of a brand's future potential even when the costs are adjusted to the current prices. Poorly spent finances hardly get translated into brand equity. The R& D budgets of GM. Replacement Costs: Consider 'a brand. Sony. The value at which the brand can be sold to another organization should be Rs. etc? This cost is its brand equity. Yet the number of successful models produced by the Japanese far outnumber the ones produced by their western counterparts. Promotional expenses on launch alone cost close to 7 Crores today for a national brand. Hitachi. First. This appeals intuitively though there are several problems in using historical costs. profitability.7000 million.100 million have bean spent so far creating a brand called µX'. distribution reach. Suppose Rs. measuring each of the above costs is not very easy. distribution and marketing overheads. Add to this the production. say Colgate. To begin with. Costs incurred in brands are no measure of the efficiency with which the money was spent. Xerox and IBM are much more than their respective Japanese competitors namely Honda.Consumer based Cost Price Historical Cost Price premium Brand knowledge Replacement Cost Equalisation price Attribute rating Market value method COST-BASED METHODS Historical Costs: This is the money that has been spent on the brand till date. reaches at least 7 lakh retailers directly (many times this number indirectly) and finally is probably the most popular brand in the country. How much would it cost to create a brand with similar turnover. 13 .150 chores. a gross profit figure of Rs. Siemens. Canon and NEC.100 million. brand loyalty. Colgate has a turnover of over Rs. a prospective buyer is interested in the future cash flows from a brand and the fact that 100 million was spent on brand 'X' does not guarantee the realization of even a fraction of that amount in future sales.
procedurally this is not very simple. But this suffers again from the same setbacks as the previous method. The difference between the two is treated as a measure of brand value. add the amount for the brand loyalty and distribution equity it commands. This. To this. the brand value of Close-up is 255 crores. Let us add another 50 crores to take care of that. Say Rs.200 crores was spent cumulatively on production and marketing over the years to achieve the present turnover. of course. K x (profits from the brand .) This will be useful more as a measure of the brand's strength in the market in which operates. (The organization will demand several times this value for selling the brand.Consider the example of another brand. etc.) First. Present costs (as in replacement cost method) are as bad indicators as past ones (as in historical cost method) as far as evaluating brand equity is concerned. Close-Up has been in existence for some time now. Brand contribution compares the profits earned by the brand with the profits earned by an unbranded or generic product in the same category. What is the guarantee that if a brand is created at the cost be Rs. Of course. Replacement cost = (Launch cost + production and administrative costs incurred over the years + brand premium acquired over the years due to brand loyalty. it is better than historical cost because it considers today¶s costs. distribution. Price Premium Method: 14 .profits for Brand equity = an unbranded product in tie same category) PRICE-BASED METHODS There are some methods. is not acceptable as a price at which the brand can be sold. In other words. Brand Contributions: This method tries to identify the value that is added by the ³BRAND´ to the product. which measure brand equity with the retail price of the brand as the basis. Close-Up. This when multiplied by a suitable integer yields brand equity.255 crores today it will obtain a market share of about 17% as Close-up did? This indeed is the million dollar question.
How then can we accept higher brand equity for Total as compared to Colgate Dental Cream? Similarly. Comparing Colgate Total (the most expensive toothpaste) with an unbranded product will give it high brand equity as compared to Colgate Dental Cream. there are brands at different prices. Brand Knowledge Method: Brand knowledge can be expressed as a sum of brand awareness and brand image. Each of the parameters (i. 15 . for the common man.This is done by comparing the difference between the retail price of the ³brand´ and the retail price of an unbranded product in the same category. Such a computation would be unrealistic CUSTOMER-BASED METHODS Another approach of measuring brand equity is making the customs knowledge of the brand the focus.e. This measure will also give us an indication of ³Brand strength'' only. it would not be right to say that Babool enjoys less brand equity than what say Promise does. On the basis of the lower retail price premium it commands. higher the retailer premium that a brand can charge. But this is less useful than the profit premium method in understanding brand strength because if we take the toothpaste market. Further. A weighted sum of these parameters will be the measure of brand equity. greater is its equity in the minds of the customer. Here again the difference will give an indication of brand equity. That is. However. Colgate means Colgate Dental Cretin only. brand recall/strength of brand associations/ attitudes/ user image) can be measured on a 1 to 10 scale. some toothpastes like Babool are deliberately priced low to penetrate the market. low priced brands like Nirma and Lifebuoy will have their brand equity close to zero if this method were adopted.
Suppose one gets the following hypothetical scores for 4 talcum powder brands: 16 . Sum up the scores.The approach in this method is as follows: Take a particular brand. Get ratings for each of these attributes on a 0-. List all its attributes. Repeat a similar exercise on competing brands and we have the brand equity for all the brands. This represents the equity of the brand scale.10 scale from consumers.
The essence of brand positioning is achievement of valued distinction/differentiation in a consumers mind µPositioning is not what you do to a product. Whether a brand owns a position or not could easily be found by a simple word association or word which immediately springs to mind as and when the brand is thought for when the word is thought of. Positioning is a concept. Liril 72 and Gokul 62. the brand is recalled immediately. Cinthol 12. This score represents the ³Brand Equity´. you position the product in the mind of the prospect¶. which is commonly seen in marketing. BRAND POSITIONING A brand position is the part of the brand identity and value proposition that is to be actively communicated to the target audience and that demonstrates an advantage over competing brands. But what you do to the mind of the prospect. Some of the well-positioned brands are: 17 . That is. ³Positioning is the act of designing the company¶s offerings and image to occupy a distinctive place in the target market¶s mind.Ponds Freshness Fragrance Long-Lasting Appearance Desirability 8 7 9 8 8 40 Cinthol 7 7 9 7 6 36 Liril 8 7 8 6 7 36 Gokul 6 8 6 5 6 31 If the scores are converted to a scale of 100. This becomes the limitation of the method. However. brand equity usually is more than what the attributes bestow on the brand. the total score for Ponds is 80.
4. the user of its product.This is a scenario in which customers do not accept the claims of a brand.This is a scenario in which the customer¶s have a blurred and unclear idea of the brand. POSITIONING STRATEGIES A product can be positioned based on 2 main platforms: The Consumer and The Competitor. Under positioning.can it be delivered constantly across all points of contact with the consumer ? Is it helpful for organization to achieve its financial goals ? Is it able to support and boost up the organization There are various positioning errors. Over positioning. the campaigns and messages are always targeted to the consumer himself (the user of the product) Peter England always campaigns their product concentrating on the consumer. such as1.This is a scenario in which the customers have a confused opinion of the brand. appropriate and original products ? Is it sustainable .y y y y y Raymonds: The Complete Man Fair and lovely: Fairness Woodland: Tough Shoes Dettol: Antiseptic Captain cook: Free Flow Salt Brand positioning must make sure that: y y y y y y y Is it unique/distinctive vs. 2. When the positioning is on the basis of CONSUMER. 18 . Confused positioning. 3. competitors ? Is it significant and encouraging to the niche market ? Is it appropriate to all major geographic markets and businesses ? Is the proposition validated with unique.This is a scenario in which the customers have too limited a awareness of the brand. Double Positioning.
POSITIONING BY PRICE/ QUALITY Marketers often use price/ quality characteristics to position their brands. Maruti Suzuki offers benefits of maximum fuel efficiency and safety over its competitors. 19 . This strategy helped it to get 60% of the Indian automobile market. Premium brands positioned at the high end of the market use this approach to positioning. One way they do it is with ads that reflect the image of a high-quality brand where cost. Marketers attempt to identify salient attributes (those that are important to consumers and are the basis for making a purchase decision) y y y y y Consider the example of Ariel that offers a specific benefit of cleaning even the dirtiest of clothes because of the micro cleaning system in the product. while not irrelevant. The price/ quality attribute dimension is commonly used for positioning the products. Sometimes a product may be positioned on more than one product benefit. The 7 such strategies are discussed below: POSITIONING BY PRODUCT ATTRIBUTES AND BENEFITS Associating a product with an attribute.Louis Philip also concentrates on this kind of campaigns. which differentiated it from the leader. Sometimes a product can be positioned in terms of two or more attributes simultaneously. Promise. then the others. Colgate offers benefits of preventing cavity and fresh breath. A number of positioning strategies might be employed in developing a promotional program. Nirma offered the benefit of low price over Hindustan Lever¶s Surf to become a success. Balsara¶s toothpaste. A common approach is setting the brand apart from competitors on the basis of the specific characteristics or benefits offered. is considered secondary to the quality benefits derived from using the brand. These campaigns are targeted towards competing with other players in the market. which show that this product would give you more protection. The other kind of positioning is on basis of COMPETITION. a product feature or a consumer feature. Dettol television commercials always concentrate on advertisements. could break Colgate¶s stronghold by being the first to claim that it contained clove.
POSITIONING BY PRODUCT USER Positioning a product by associating it with a particular user or group of users is yet another approach. trains and buses are also viable alternatives. For example. This 20 . POSITIONING BY PRODUCT CLASS Often the competition for a particular product comes from outside the product class. In today¶s market. Clinic All Clear ± ³Dare to wear Black´. POSITIONING BY USE OR APPLICATION Another way is to communicate a specific image or position for a brand is to associate it with a specific use or application. competing brands for the positioning strategy to be effective.Another way to use price/ quality characteristics for positioning is to focus on the quality or value offered by the brand at a very competitive price. or even better than. Motography Motorola Mobile Ad In this ad the persona of the user of the product is been positioned. Parle Bisleri ± ³Bada Bisleri. Manufacturers of music CDs must compete with the cassettes industry. an effective positioning strategy for a product or brand may focus on specific competitors. POSITIONING BY COMPETITOR Competitors may be as important to positioning strategy as a firm¶s own product or services. same price´ ad campaign. provide the same class of benefits. the product quality must be comparable to. Surf Excel is positioned as stain remover µ Surf Excel hena!¶ Also. The product is positioned against others that. Although price is an important consideration. while not exactly the same. airlines know that while they compete with other airlines.
Ronald McDonald. ³neighbour¶s Envy. relative to the identity of competing products. Dettol. 21 . Examples would be Humara Bajaj. Re-positioning involves changing the identity of a product. relative to the identity of your own product. therefore. in the collective minds of the target market. Each of these symbols has successfully differentiated the product it represents from competitors. The soap. Dettol toilet soap was positioned as a beauty soap initially. Onida was positioned against the giants in the television industry through this strategy. the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. Owners Pride´ POSITIONING BY CULTURAL SYMBOLS An additional positioning strategy where in the cultural symbols are used to differentiate the brands. REPOSITIONING Repositioning is changing the positioning of a brand. For instance.approach is similar to positioning by product class. although in this case the competition is within the same product category. This was not in line with its core values. A particular positioning statement may not work with a brand. in the collective minds of the target market. Here. ONIDA colour TV was launched with the message that all others were clones and only Onida was the leader. De-positioning involves attempting to change the identity of competing products. Tata Tea. Often falling or stagnant sales is responsible for repositioning exercises. There are several other reasons for repositioning. had to be repositioned as a ³germ-kill´ soap (³bath for grimy occasions'') and it fared extremely well after repositioning. the soap had to be repositioned for image mismatch. The extension's 'beauty' positioning was not in tune with the parent¶s ³germ-kill´ positioning.
After examining the repositioning of several brands from the Indian market. y Competition has usurped your brand's position or rendered it ineffectual. These are: y y y y y y y y Increasing relevance to the consumer Increasing occasions for use Making the brand serious Falling sales Bringing in new customers Making the brand contemporary Differentiate from other brands Changed market conditions TOP REASONS TO REPOSITION A BRAND Brand repositioning is necessary when one or more of the following conditions exist: y Your brand has a bad. y Your organization is significantly altering its strategic direction. y Your organization has acquired a very powerful proprietary advantage that must be worked into the brand positioning. y Corporate culture renewal dictates at least a revision of the brand personality BRAND REPOSITIONING STRATEGIES y y Corstjens and Doyle (1989) identified three types of repositioning strategies: 22 . y The primary benefit your brand "owns" has evolved from a differentiating benefit to a cost-of-entry benefit. confusing or nonexistent image. the following 9 types of repositioning have been identified. y Your organization is entering new businesses and the current positioning is no longer appropriate. y A new competitor with a superior value proposition enters your industry.
y (1) Zero repositioning. which is not a repositioning at all since the firm maintains its initial strategy in the face of a changing environment. continuous adjustments to its positioning strategy to reflect the evolution of its environment. (3) Radical repositioning that corresponds to a discontinuous shift towards a new target market and/or a new competitive advantage The benefits that can be derived from brand repositioning exercises can be summarized as: y Value over others y Updated personality y Relevant position The risks associated with such strategies are: y Loss of focus y Neglecting original customers y Losing credibility for the brand y Confusing the brand 23 . y (2) Gradual repositioning. where the firm performs incremental.
images or level of quality a the right price. shareholders and employees. after satisfaction. And this process is a strategy that is consistently applied through the entire firm.´ Why is Brand Loyalty Important to the Bottom Line? There are three main reasons why brand loyalty is important: 24 . Brand loyalists have the following mindset: ³I am committed to this brand. This perception becomes the foundation for a new buying habit. tend to form habits and continue purchasing the same brand because the product is safe and familiar. hopefully creating an aura of trust.´ ³I will recommend this brand to others. and a set of expectations in your customers.Branding is supposed to be the process by which the true character and purpose of the company is communicated. Basically. public relations Branding creates value beyond what's intrinsic in the product (or service. an appreciation of your uniqueness. advertising. It occurs because consumers perceive that the brand offers the right product features. Everything is consistent--packaging.) BRAND LOYALTY What is Brand Loyalty? Brand loyalty is a consumer¶s preference to buy a particular brand in a product category. for that matter.´ ³I am willing to pay a higher price for this brand over other brands. consumer initially will make a trial purchase of the brand and.
Much of the work in the area of brand personality is based on translated theories of human personality and using similar measures of personality attributes and factors. they are willing to pay more for their preferred brand because they perceive some unique value in the brand that other alternatives do not provide. they won¶t purchase it again.. The result is lower costs for advertising. Stand behind your product ± if customers don¶t trust the product.if you want to keep customers. in-pack discount coupons. Generally. Additionally. as it defines/differentiates the brand from all the others 25 .chances to win a prize. Achieving even 1percent annual growth requires increasing sales to customers both existing and new. This statistic illustrates the challenges companies face when trying to grow in competitive environments. marketing and distribution. bran loyalists buy less frequently on cents-off deals. Brand personality is seen as a valuable factor in increasing brand engagement and brand attachment. equating to a 13 percent annual loss of customers. in much the same way as people relate and bind to other people. consumers are less sensitive to price changes. etc. A brand personality defines how a brand is perceived by consumers. Make it easier to buy your brand than competing brands ± availability and simplicity are keys in today¶s high-speed world. Become a customer service champion ± seek to serve the customer and they will repeat-purchase« again and againfew more points to keep in mind eat-purchase« again and again BRAND PERSONALITY Brand Personality describes brands in terms of human characteristics.bring the product to customer when possible. make sure they can get what the want from your product. Customers appreciate convenience more than ever. which leads to consistent and even greater sales since the same brand is purchased repeatedly Premium Pricing Ability ± Studies show that as brand loyalty increases. by 14 percent. Specifi cally. few more points to keep in mind Develop an unbeatable product . Reducing customer loss can dramatically improve business growth and brand loyalty. and therefore is extremely valuable to marketers and brand strategists. Give customers an incentive to repeat-purchase . it costs four to six times as much to attract a new customer as it does to retain an old one. Go to your customers . these promotions only subsidize planned purchases Retain Rather than Seek ± Brand loyalists are willing to search for their favorite brand and are less sensitive to competitive promotions. gifts with a certain number of proofs of purchase. Higher Sales Volume ± The average United States company loses half of its customers every five years. Know your trophy customers and treat them best of all ± remember the rule that 80 percent of sales will come from the top 20 percent of customers.
The logo or the name of the brand is more important than what it contains 3) Heritage brands :. it can define not only the brand but the product class context and experience Communicates the brand identity with richness and texture If the brand is specified only in terms of attribute associations.Brands which have a great deal of history behind them and have achieved demi-god status are legendary brands. BMW 650 cc bikes. A Ray-Ban sunglasses means a lot to the user 6) legendary brands :.These are termed Äloof´or ³Snobbish ³brands. Coke. Not everyone can buy them.These are the brands that have pioneer advantage. Brands which make the consumer a part of a larger family are belonging brands. Maybach /Rolls Royce are meant for an exclusive clientile in India.Human Beings are constantly in need of being socially accepted. Marlboro. Factors Affecting Brand Personality Gender 26 .Why use brand personality? Helps gain an in-depth understanding of consumer perceptions of and attitudes towards the brand Can provide more insight than is gained by asking about attribute perceptions Can differentiate brands especially where brands are similar in product attributes In fact. very little meaningful guidance is provided Builds long-term brand equity Differentiates the brand and makes it distinct from other competitive offerings Serves as a powerful relationship device BRAND PERSONALITIES INTO SIX TYPES 1) Ritualistic brands brands associated with particular occasions: for e. Lifebuoy. Philips has a strong position in the audio system market because of its reputation 4) Exclusive brands:. 5) Belonging Brands:.g Crackers are associated with Diwali and Archies greeting cards with birthdays and anniversary 2) Symbol Brands:. A Levi Strauss jean puts a youth at par with youth in the rest of the world. Lux.
want and like Build a consumer personality profile Create the product personality to match that profile Creating Brand Personality In Accordance With the Consumer Self Construct 27 . The process will be Define the target audience Find out what they need.Age Socio-economic class Psychographic Emotional characteristics There are various ways of creating brand personality. One way is to match the brand personality as closely as possible to that of the consumers or to a personality that they like.
The brand personality must be authentic. Step 2 -Uncover the Social and Individual Level Of Consumer Self. Uncover if the brand is used to express the individual self. 28 . explore if it is the actual.Step 1 -Uncover Internal Potential. meaning that the personality must be in line with what the company is able to deliver and live up to. Step 4 . Brand personalities evolve and can be altered or diminished with the personality profiles of stereotypical consumers. ideal or desired self the brand appeals to. Uncover internally what brand personality is viable for the company to create.Create and Alter the Brand Personality. Uncover if the brand personality primarily helps consumers express the individual or social self. Once the right brand personality appealing to the wanted group and type of consumer self has been created the brand must be continuously monitored. Step 3 -Elaborate The Understanding Of How The Brand Personality Interacts With Consumer Self. This clinical process of how the brand evolves in interaction with the personality of different consumer target groups must be closely monitored and adjusted to make the best of the brand.
product line. strategies Vulnerabilities Self Analysis Existing brand image Brand heritage Strengths/capabilities Organization values BRAND MANAGEMENT Brand management is the application of marketing techniques to a specific product. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity A good brand name should: · be legally protectable · be easy to pronounce · be easy to remember 29 . or brand.Level 1 Uncover Internal Potential Strategic Brand Personality Analysis Strategic Brand Personality Analysis Customer Analysis Trends Motivation Unmet Needs Competitor Analysis Brand image/ identity Strengths.
: Easy-Off) or suggest usage · suggest the company or product image · distinguish the product's positioning relative to the competition Managing Existing Products Marketing strategies developed for initial product introduction almost certainly need to be revised as the product settles into the market.g. Adjusting the product¶s marketing strategy is required for many reasons including: · Changing customer tastes · Domestic and foreign competitors · Economic conditions · Technological advances Brand identity Brand identity is a unique set of brand associations that the brand strategist aspires to create or maintain 30 . While commercialization may be the last step in the new product development process it is just the beginning of managing the product.· be easy to recognize · attract attention · suggest product benefits (e.
A brand has its own relationship y Exchanges between people and brand y Service sectors and retailers 31 . purpose and meaning for the brand. A brand has its own personality Spokesperson or figurehead role What brand would be if it were a person 3. It is central to a brand¶s strategic vision and the driver of one of the four principal dimensions of brand equity: Six Facets of Brand Identity 1. A brand has its own culture Set of values feeding the brand¶s inspiration Country of origin 4.A brand identity provides direction. A brand has physical qualities or a µphysique¶ What does it do? What does it look like? 2.
The most popular forms of celebrity brand lines are for clothing and fragrances. 4. 2. 32 . A brand speaks to our self image y Self image is the target¶s own internal mirror y Attitude toward the brand fosters an inner relationship with self Celebrity endorsement: celebrity branding is a type of branding. 3. creating his or her own line of products or services. in which a celebrity uses his or her status in society to promote a product. IS THERE A NEED FOR CELEBRITY 1. service or charity. 4. service or charity. and/or using his or her name as a brand. from a celebrity simply appearing in advertisements for a product. 2. models and film stars now have at least one licensed product or service which bears their name. A brand is a reflection ± Produces a reflection or image of the buyer or user ± Different from target the describes brand¶s potential buyer or user ± Customer is reflected as s/he wishes to be seen from using the brand ± Consumers use brands to built their own identities 6. 5. 5. 6. to a celebrity attending PR events. Many singers. or advertising.5. Celebrity branding can take several different forms. 3. Attract attention More Credible Believable Awareness Add new edge USES OF CELEBRITY ENDORSEMENT Establishes credibility Attracts attention Associative benefits Psychographic connect Demographic connect Mass appeal 1.
association. Known products and names are sold more than unknown ones.HOW TO SELECT A CELEBRITY Fit with the advertising idea Celebrity Target audience match Celebrity values Costs of acquiring the celebrity Celebrity Product match Celebrity controversy risk Celebrity popularity Celebrity availability Celebrity physical attractiveness Celebrity credibility Celebrity prior endorsements Whether celebrity is a brand user Celebrity profession Celebrity equity membership status IMPACT OF CELEBRITY ENDORSEMENT ON BUYING DECISION Instant Awareness. Values and image of the brand is defined. The celebrity adds new edge and dimension to the brand. aspiration and connectivity to brand. highlighted and refreshed by the celebrity. trust. Credibility. and reputed brands. More or less every consumer has a brand preference. knowledge about the brand and easy recall. 33 . each buyer would like to consume one of the highly acceptable recognizable.
which caught Pepsi off guard.found itself on an uneasy wicket 4. If there is no congruency between the celebrity and the brand. With the Australian cricketer testing positive for consuming banned substances and his subsequent withdrawal from the event. Another example could be the Castrol commercial featuring Rahul Dravid. The reputation of the celebrity may derogate after he/she has endorsed the product: Pepsi Cola's suffered with three tarnished celebrities . and refresh the brand image. Madonna.Celebrity endorsements are impelled by virtue of the following motives: y y y y y y Instant Brand Awareness and Recall. Celebrity values define. Inconsistency in the professional popularity of the celebrity: The celebrity may lose his or her popularity due to some lapse in professional performances. who are willing to endorse anything for big bucks. and Michael Jackson. 5. Celebrities endorsing one brand and using another (competitor): Sainsbury¶s encountered a problem with Catherina Zeta Jones. Convincing clients Disadvantages of a celebrity endorsing a brand: The celebrity approach has a few serious risks: 1. MRF was among the early sponsors of Tendulkar with its logo emblazoned on his bat. But now Tendulkar endorses a myriad brands and the novelty of the Tendulkar-MRF campaign has scaled down. when she was caught shopping in Tesco. Lack of ideas. 2. PepsiCo . 3. Example. The vampire effect: This terminology pertains to the issue of a celebrity overshadowing the brand. Examples are the campaigns of Dawn French²Cable Association and Leonard Rossiter²Cinzano. celebrity endorsers may at times become liabilities to the brands they endorse. Since the behaviour of the celebrities reflects on the brand. Celebrities add new dimensions to the brand image. the inevitable question that cropped up in corporate circles . This may be termed as commoditisation of celebrities. Multi brand endorsements by the same celebrity would lead to overexposure: The novelty of a celebrity endorsement gets diluted if he does too many advertisements.is he actually worth it? The 2003 Cricket World Cup also threw up the Shane Warne incident.the presenting sponsor of the World Cup 2003 . Instant credibility or aspiration PR coverage. A similar case happened with 34 . Both of these campaigns were aborted due to celebrities getting in the way of effective communication. when Tendulkar went through a prolonged lean patch recently. For example. then the audience will remember the celebrity and not the brand. bang in the middle of the event.Mike Tyson. whom the company used for its recipe advertisements.
It is total consumers¶ perception about the brand. Brand Image Brand image is perceived by the receiver or the consumer. Brand identity symbolizes firms¶ reality. whereas Jennifer Aniston has the image of the µgood girl from next door¶. It is of paramount importance that there is an egalitarian congruency between the persona of the celebrity and the image of the brand. 2 3 4 5 6 7 8 9 10 11 Brand identity represents ³your desire´. Identity is looking ahead.Mismatch between the celebrity and the image of the brand: Celebrities manifest a certain persona for the audience. Image is passive. Brand image symbolizes perception of consumers Brand image represents ³others view´ It is superficial. It is enduring. Brand Identity 1 Brand identity develops from the source or the company. Each celebrity portrays a broad range of meanings. It signifies ³where you want to be´. It is total promise that a company makes to consumers. It signifies ³what you have got´. intense and modern women associated with the lower middle class. Image is looking back.Britney Spears who endorsed one cola brand and was repeatedly caught drinking another brand of cola on tape. The personality of Pierce Brosnan is best characterized as the perfect gentlemen. Identity is active. for example. Madonna. The general meaning of brand identity is ³who you really are?´ It¶s nature is that it is substance oriented or strategic. 1.6. is perceived as a tough. Brand message is tied together in terms of brand identity. Brand message is untied by the consumer in the form of brand image. 35 . involving a specific personality and lifestyle. The general meaning of brand image is ³How market perceives you?´ It¶s nature is that it is appearance oriented or tactical.
It is viewed as one of means to attain integrated brand architecture. diet coke Can succeed but diminish identification with any one category Canon photocopier.BRAND EXTENSION BRAND EXTENSIONBrand extension is a part of brand management to diversify and leveraging the existing brandb y ent er in g i nt o n ew p r o du ct ca t egor y b y n ew p r odu ct d ev el op ment . decreasing brand loyalty. Virgin 36 ± . towards saturation of markets. Saves cost Helps leverage the strengths of the existing brand It also helps build the brand into a µSuper brand Cost of New launches Promotional Efficiency Consumer Benefits Feedback effects Returns Brand Extension Assumptions Consumers have some awareness of and positive associations about the brand in memory ± Some of these positive associations are evoked by the brand extension ± Negative associations are not transferred from the parent brand ± Negative associations are not created by the brand extension ± Disadvantages of Extensions Can confuse or frustrate consumers Can encounter retailer resistance Can fail and hurt parent brand image Can succeed but cannibalize sales of parent brand ± coke. Brand extension is increasingly used by companies as a part of strategy for productdevelopments. P os it ive i ma g es a ndstrengths of existing brand / parent brand are leveraged to bring another success story for newproduct. camera. Need for Brand Extension increasing competition between less & larger players with global aspirations and ability to communicate globally. office equipment.
Can succeed but hurt the image of the parent brand Factor affecting brand extension 1. Product form extension ± A product launched in a different form usually means line extension. without any clear role and goal. y LINE EXTENSION:Line Extension is the simplest form of µBrand Extension¶. The idea is to make some addition to the line and cater to the different segments of users of the product. 37 . modern and contemporary.Marketers sometimes add products to their line without sound logic and reasoning. In Line Extension the key criteria are whether the core strengths of the parent brands can be leveraged for the new items Advantages of Line Extension Line Extension helps strengthen brand power and keep the brand live. Innovativeness Types of brand extension:- 1. Co mpa nio n products :. Reputation 3. Perceived risk 4. This may confuse the customers and the retailers and will affect the brand¶s owner company in the long run. Similarity 2. but if a different product form constitutes an entirely different product category.The idea here is to capitalize on prod uct co mp le me ntarit y. The consu mer ma y view both the products joint ly 2. Changing consumer tastes can be accommodated through Line Extensions Reduces risk associated with new product introduction Line extensions provide a convenient route for infusing new values into an ongoing brand and gaining presence in new market Line Extension Risks Line Confusion .
38 . By line extension. This implies loss of a winning asset in the long-term. Strained relations . Success Myopia ± An idea may be a grand enough to be converted into a full-fledged independent brand. The loyalty is thus weakened. Encourage Variety seeking ± Brand loyalty is every marketers dream. customers practice and become the habitant of variety seeking. The marketers seek adequate shelf space. Hence it influence brand switching behaviors.When the lines expand. But the lure of extension seems to be so strong that the ideas are brought into the market as line extensions. But at the retailers end. it brings confusion and chaos. marketers tend to pressurize their trade partners such as wholesalers and retailers to carry the complete line in accordance with their wishes. The pressure appears to be applied more intensely at the retail level. promotion and information.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.


text:
Refine your searchClear Filters
Date Added
More Filters
Clinical Data Manager III
Pharmacyclics - Sunnyvale, CA
The Clinical Data Manager is responsible for the data collected from one or more clinical trials. Works closely with the Clinical Operations, Clinical Science...
Clinical Data Manager
Piper Companies - Durham, NC
Clinical Data Manager. Clinical Data Manager Responsibilities:. Compensation for the Clinical Data Manager is:....
Clinical Data Manager
Sarah Cannon Network - Nashville, TN
Provides technical direction to Clinical Data Analysts. 1-3 years Clinical Data Management or relevant experience....
Clinical Data Manager
Tailored Management - Indianapolis, IN
Provides clinical data management support to the Global MSA Clinical Operations team and assigned clinical studies.Develops data management plan DMP based on...
Clinical Data Manager
ERT - Boston, MA
Generate sample data from live study data. Ensure Data Management Files are up-to-date and comprehensive including, but not limited to, Data Management Plans,...
Clinical Data Manager (547)
BioPoint - Santa Monica, CA
Clinical Data Manager (CDM) responsibilities include clinical database/CRF design, data collection, and processing for final database preparation activities...
Contract Clinical Data Manager
Alkermes - Waltham, MA
The Contract Clinical Data Manager will be responsible for coordination and oversight of data management activities in support of the clinical trials/programs....
Principal Clinical Data Manager
Puma Biotechnology - South San Francisco, CA
The Principal Clinical Data Manager, Clinical Data Management, is responsible for leading study data management activities including, but not limited to,...
Clinical Data Manager
DOCS Global - Durham, NC
Work closely with the Lead Clinical Data Manager to coordinate the data management processes and to ensure that project deadlines are met....
Clinical Data Manager
Personify - Durham, NC
The Clinical Data Manager will lead data management activities on one or more clinical trials, performing data management tasks and/or facilitating tasks within...

subset: commoncrawl


text: In Search Of The First Video Game GunStephen Totilo8/31/10 4:40pmFiled to: Gun weekArcadeRetroGun fightWestern gunTop1041EditInvite manuallyPromoteDismissUndismissHideShare to KinjaToggle Conversation toolsGo to permalink What was the first video game gun? There are three ways to try to answer that question.Originally, when we set out to identify gaming's first gun for our Gun Week here at Kotaku, we looked for the first video game to show a gun. The video game historians we talked to mentioned 1975's Gun Fight. That old game sure does have a gun or two in it. See? But, the experts said, Gun Fight didn't really start it all. Gun Fight was based on Taito's Western Gun. That was a 1975 arcade cabinet as well. Advertisement It also had a terrific brochure, which appears, along with many others at The Arcade Flyers Archive. (Click to enlarge; you'll enjoy the text.) Sponsored But, instead of just looking for a gun in a game, we could look at a gun made for a video game. That brings us back further, to the 60s and Ralph Baer's Brown Box, which later became the Magnavox Odyssey, the original video game console. Baer chronicles the creation of the Brown Box and its gun on his own website. In this image, he shows the Brown Box light gun circa 1968. We could look at that as the first video game gun, but it too has its antecedents. It wasn't the first shooting gallery game gun. No, if you will broaden the category further to allow mechanical games, then you need to go back to the 1920s. Nearly 90 years ago, people were putting a fake gun in their hand and playing a shooting game. The excellent site for Marvin's Marvelous Mechanicals Museum contains an extraordinary history section that includes a rundown on the many arcade gun games that preceded what we would think of as video games. Advertisement Some candidates, such as the 1920s Automatic Pistol Range (above), might defy anyone's classification of a "video game," but the site's description of games such as the 1940s Ray Gun (left) help show some very obvious connections between the electric shooting games of old and the ones we play now on our Wii, PlayStation and Xbox. So what was the first video game gun? It depends on how you're asking the question.Reply104 repliesLeave a reply


text:
Country Wisdom & Know-How
Country Wisdom & Know-How
Everything You Need to Know to Live Off the Land
Black Dog & Leventhal Publishers, Paperback, 9781579123680, 480pp.
Publication Date: September 1, 2004
List Price: $19.95*
* Individual store prices may vary.
Buy at Local Store
Enter your zip code below to purchase from an indie close to you.
Buy Here
Reminiscent in both spirit and design of the beloved Whole Earth Catalog, Country Wisdom & Know -How is an unprecedented collection of information on nearly 200 individual topics of country and self-sustained living.Compiled from the information in Storey Publishing's landmark series of "Country Wisdom Bulletins," this book is the most thorough and reliable volume of its kind.Organized by general topic including animals, cooking, crafts, gardening, health and well-being, and home, it is further broken down to cover dozens of specifics from "Building Chicken Coops" to "Making Cheese, Butter, and Yogurt" to "Improving Your Soil" to "Restoring Hardwood Floors." Nearly 1,000 black-and-white illustrations and photographs run throughout and fascinating projects and trusted advice crowd every page.


text:
when you crank it and let it idle it bigins to surge and try to die
what would cause 1996 chev monte carlo to surge on 1996 Chevrolet Monte Carlo
Get Your Car Fixed at a RepairPal Certified Shop.
We certify shops based on expertise, quality work, and verified customer reviews
2 answers
maybe the fuel pressure is low
There are several things that would cause your car to surge as you described. The best way to help you with your problem would be to take the car to an auto parts store that will check the codes for free and repost your question with the code. More then likely air or fuel related witch as I said before several possibilities.


text:
Discover a selection of top forums friends mello on the internet. Come to share your passion on forums friends mello and meet other fans of friends mello. Then, why don't you create your own forum of friends mello ?
We are a forum aimed at all fandoms, music, tv shows, movies and more and making new friends.
forumotion, fandomtopia, fandom, topia, #friends, chatting, making, talking, about, fandoms, join, now!, topias, forums
A place where friends can meet and chat.
A fun, friendly place to discuss just about everything.
general, hospital, spoilers, ghmb, #friends, place, discuss, show, life, music, movies, shows, current, events, news, advice, gardening, family, support, just, about, anymore
Follow the white rabbit down the hole into our Wonderland. You won't find Alice or The Mad Hatter, but you will find new friends, pretty tags, & fun activities.
wonderland, tags, artists, taggers, copyright, safe, signature, challenges, games, #friends, activities, snagger, request, contests, winners, prizes
Free forum : General discussion: family, friends, music, movies, TV, celebrities, games, hobbies, pets, art, literature, sports, news and politics, every day life.
free, forum, crimson, cafe, general, discussion, family, #friends, music, movies, celebrities, games, hobbies, pets, literature, news, politics, sports, transportation, paranormal, every
A Group of friends dedicated to PSP tagging and snagging! Contests, challenges, friends!
taggerz, haven, group, #friends, dedicated, tagging, snagging!, contests, challenges, friends!
Communicating across the world via your computer. . SHOUT AROUND THE WORLD
shout, around, world, forums, poetry, seniors, grandchildren, love, photography, hobbies, bible, security, privacy, friendship, weather, chat, news
Free forum : A place to share our creations and make friends and laugh and most important have a good time.
free, forum, divaz, designs, tags, making, chat, share, creations, #friends, laugh, good, time
A place to master the art of dueling and hang out with friends, Join Ninja Art today.
ninja, duel, academy, place, master, dueling, hang, #friends, join, today
Rock Island is a forum for discussing rock, hard rock, heavy metal, Gothic, and many other types of music. We also discussed other topics such as sports, spirituality, entertainment, and many more.
heavy, metal, music, #friends, sports, religion, spirituality, movies, entertainment, jokes, funny, pictures, videos, family, christianity, bible, baseball, basketball, football, discussion
A forum for those that want a little fun without too much interference.
Group of friends that have been chatting via message boards for years.
bondingtimes, group, #friends
A free forum where everyone can meet, chat, make friends and inspire.
free, forum, meet, chat, #friends, inspire, everyone, make, think, tank
Biker-Haven is a refuge for a true brotherhood of bikers that ride all brands of motorcycles, to come and exchange ideas, talk tech, visit with old friends, make new friends, share experi
A place to brawl and meet new friends become stronger have fun
bakugan, place, brawl, meet, #friends, become, stronger, have
A place for the old Over 50 Horsenet friends and new friends interested in horses.
Free forum : Friendly everyday chat in Basherville!
chat, topics, news, discussion, #friends
A place where we can hang out and chat!
Free forum : Hang out with your friends at the zone.
Free forum : Welcome one and all. Please make yourselves comfy and do remember to be friendly.
free, forum, lunar, pokeparadise, role, play, chatting, pokemon, #friends, anime, stories
This is a place for me and my droogies where we can all just hang out and chill as friends.
droogs, this, place, droogies, where, just, hang, chill, #friends
A forum full of people who love to roleplay and write stories! Whether you are a novice or experienced roleplayer, we welcome anyone to come join us! Come make new friends with interests just like yours and improve your writing skill!
roleplaying, roleplayers, character, creativity, creative, writing, literature, poetry, characters, roleplay, roleplays, imagination, creation, action, adventure, sci-fi, fantasy, mystery, videogame, anime, manga, historica
We are FRIENDS Honor bound to support and protect each other Our symbol is the dragon protector and defender of all he holds close and dear.
friends-, castle, empire, online, #friends, honor, bound, support, protect, each, other, symbol, dragon, protector, defender, holds, close, dear
A community of writers, role players, and friends. Dedicated to expanding their skills, and creating a world that transcends the normal and reaches the
free, forum, roleplay, palace, where, just, about, anything, else!
A place for Mums and Mums 2 Be to come and chat and make new friends
free, forum, mums2mums, place, mums, come, chat, make, #friends, also, facebook, twitter
Free forum : For my friends only. Mute Mica. Free forum mutemica For my friends only
Free forum : Jump into the world of F. A. T. E. A new text-based RP forum for you and your friends to challenge a wide array of monsters and beings in an epic Fantasy, anime RPG!
fate, fantasy, anime, text-based, #friends, challenge, wide, array, monsters, beings, epic, world, f.a.t.e, that, exists, lorian, forum


text:
writer jobs near Salt Lake City, UT
Refine your searchClear Filters
Date Added
More Filters
Technical Writer
Perfectly Posh - Salt Lake City, UT
The Technical Writer drives the creation of a documentation methodology and framework and maintains proper methodology for purposes of consistency and...
Curriculum Developer
Neumont University - Salt Lake City, UT
Instructional Designer, Content Developer, E-learning developer, Curriculum Writer. NEUMONT UNIVERSITY - DIFFERENT BY DESIGN....
Experienced Resume Writer (contract)
Talent Inc. - Salt Lake City, UT
We require the use of Microsoft Word for all writers (no online Word alternatives, OpenOffice, etc.). We are the world's largest Resume Writing organization,...
Content Writer SEO
Vitalitymedical.com - Salt Lake City, UT
The Content Writer will be a part of the growing Digital Marketing Department.*. Online Medical Supply Company looking for a Content Writer to provide daily...
Report Coordinator III / Technical Writer
Covance - Utah
Covance has recently joined forces with LabCorp and is currently seeking a full-time Scientific Technical Writer/ Report Coordinator for immediate employment....
Technical Documentation Writer - Direct Client
Technocrats Inc - Salt Lake City, UT
Technical Documentation Writer. Technical Documentation Writer - Direct Client. We have an immediate requirement Technical Documentation Writer for one of our...
Service Advisor
Volkswagen SouthTowne - South Jordan, UT
We are looking for individuals with previous Service Advisor (ASM / Service Writer) experience. EXPERIENCED SERVICE ADVISOR....
Web Designer
CLEARLINK - Salt Lake City, UT
You'll work with a team of writers, designers, and content strategists in a fast-paced (and fun) environment to create modern, digital content, including...
Communications Manager- Health & Public Service
Accenture - United States
Excellent writer and creative thinker. The candidate must be a strong and skilled writer, creative thinker, and be technologically savvy to manage our internal...
Senior Medical Writer, Regulatory Writing
INC Research - United States
Less experienced medical writers on complex projects. Medical writer on clinical study or regulatory project teams....


text:
Hotels near Dorchester Moreton Station
Search hotels near Dorchester Moreton Station in Dorset (county)
Trending now in Dorset (county)
Hotels within 3 miles of Dorchester Moreton Station
- Most bookedThe Red Lion
16 people looked at this hotel in the last hour
4 people looked at this hotel in the last hour
Most recent review
"Very friendly staff, lovely food and big portions, and big children's play area. There was some kind of function going on when we were there but as residents we had our own area and were certainly not overlooked as regards service. The food came out reasonably quickly. There was one issue with..."
A Traveller, May 2016, GB
Hotels within 4 miles of Dorchester Moreton Station
15 people looked at this hotel in the last hour
Most recent review
"a wonderful guest house. Room and breakfast were excellent. Debbie the owner was very friendly. definitely recommend and also try and come again"
A Traveller, Jun 2016, GB
- Rural Cottage in Dorset with Hot TubNo Guest Reviews yet
Hotels within 6 miles of Dorchester Moreton Station
11 people looked at this hotel in the last hour
Most recent review
"Friendly welcome and evening meal reasonably priced."
A Traveller, Jun 2016, GB
11 people looked at this hotel in the last hour
Most recent review
"The pub is situated in a lovely part of the county. Good clean, comfotable rooms, great breakfast and friendly staff."
S, May 2016, GB
9 people looked at this hotel in the last hour
Most recent review
"The hosts were very kind and helpful with advice for daytrips, and the b&b is a short walk from the train station(s) in town so it is ideal for a traveler without a car. Also very close to several sites related to Thomas Hardy (short walk to Max Gate, pleasant longer footpath walk to Hardy's Cott..."
A Traveller, May 2016, US
- Premier Inn DorchesterNo Guest Reviews yet
6 people looked at this hotel in the last hour
4 people looked at this hotel in the last hour
Most recent review
"Stayed here on business very friendly owners lovely place to stay will use again"
A Traveller, Feb 2016, GB
Most recent review
"Very friendly host. Fantastic breakfast. Large room with very comfortable bed. Pub directly opposite with good food and beers. Perfect for relaxing after work."
A Traveller, Jan 2016, GB
Map of hotels near Dorchester Moreton Station
- Bournemouth Beach
- Durdle Door
- Monkey World Ape Rescue Center
- Bournemouth International Centre
- Weymouth Beach
- Boscombe
- Corfe Castle
- Swanage Beach
- Studland
- West Bay Beach
- Bournemouth Pier
- Mudeford
- Lulworth Cove Beach
- Wimborne Minster
- Chesil Beach
- Bournemouth Pavillion Theater
- Lulworth
- Lyme Regis Beach
- Abbotsbury Sub-Tropical Gardens
- Bournemouth Lower Gardens
Hotels in Dorset (county) near Dorchester Moreton Station
Are you looking for a cheap Dorchester Moreton Station hotel, a 5 star Dorchester Moreton Station hotel or a family friendly Dorchester Moreton Station hotel? You just landed in the best site to find the best deals and offers on the most amazing accommodations for your stay.
When you search for hotels near Dorchester Moreton Station with Hotels.com, you need to first check our online map and see the distance you will be from Dorchester Moreton Station, United Kingdom.
Our maps are based on hotel search and display areas and neighborhoods of each hotel so you can see how close you are from Dorchester Moreton Station and refine your search within Dorset (county) or United Kingdom based on closest public transportation, restaurants and entertainment so you can easily get around the city. All the hotels details page show an option for free or paid onsite parking.
If you wish to see the hotels with the highest featuring discounts and deals near Dorchester Moreton Station, simply filter by price/ average nightly rate. We recommend you filter by star rating and read our genuine guest reviews so you can get the best quality hotel with the best discount.
One of the new features on Hotels.com guest reviews is that also show reviews from Expedia for Dorchester Moreton Station hotels and the TripAdvisor Dorchester Moreton Station hotels reviews so you can make sure that you checking with a reliable source. See the review scores on our Dorset (county) hotel information pages.
Make the most out of your family vacation when you book your accommodation with Hotels.com – book your hotel near Dorchester Moreton Station, Dorset (county) after reviewing the facilities and amenities listed for each hotel.
After booking your hotel near Dorchester Moreton Station, expect to receive your reservation confirmation in the mail in less than 10 minutes. The confirmation email contains more information on all nearby attractions, local directions and weather forecast, so you can better plan the days during your trip.
After getting the best hotel rates you can still save more by winning 1 free night! That's right, book 10 nights in any hotel near Dorchester Moreton Station, Dorset (county) and after you sign up for the Welcome Rewards program, you are eligible hotel you receive 1 night free*
The best hotel deals are here: We have Dorchester Moreton Station hotel deals, Dorchester Moreton Station last minute deals and offers to get you the cheapest Dorchester Moreton Station hotel with our lowest price guarantee.


text:
Please select your home edition
Europe North
Europe South
New Zealand
United Kingdom
Cruising Northern
Cruising Southern
Marine Business
NZ Boating World
Show Menu
Rolex Sydney Hobart Race - Sir Robin Knox-Johnston to take part
by Clipper Ventures on 22 Oct 2013
Sir Robin Knox Johnson, Clipper race founder © Matt Dickens, onEdition
This December the 69th Rolex Sydney Hobart Yacht Race will commence and Sir Robin Knox-Johnston will be taking part on one of his Clipper 68 yachts.
The Clipper Race founder and chairman will navigate in the Australian offshore classic race on one of two Clipper 68 yachts competing and will race against his fleet of 12 brand new Clipper 70 yachts and their amateur crews currently circumnavigating the world.
The race starts on 26 December 2013 from the Cruising Yacht Club of Australia in Sydney.
'It was an irresistible challenge to enter for a second time,' commented Sir Robin. 'I am looking forward to being a navigator on one of our 68s which have completed four global circumnavigations and will form a new training and events base in Sydney to expand our presence in Australia.'
On behalf of the RSHYR, the Cruising Yacht Club of Australia Commodore Howard Piggott said: 'The Club is also pleased to welcome back Sir Robin Knox-Johnston, founder of the Clipper Round the World Yacht Race and a competitor in the 2010 race on board Titania of Cowes. His presence will undoubtedly lead to spirited racing in the now 14 strong Clipper Race fleet and certainly add colour to our race.'
There are still places available to race on one of the two Clipper 68s in this classic race for those with some sailing experience. For enquiries, contact Emma Eason. Telephone +44 023 92 526 000/email email@example.com.
Clipper Round the World Yacht
Rolex Sydney Hobart
If you want to link to this article then please use this URL: www.sail-world.com/115947
Related Articles
Edgartown Race Week - Overall report
Four races were held today, in nine - twelve knots from the southwest for the IRC fleet.
This is the third leg of the east coast IRC summer series. Four races were held today, in nine - twelve knots from the southwest for the IRC fleet. The three TP52's had hard fought battles as usual.
Posted today at 6:35 am
Conch Republic Cup - More than just a race to Cuba
When relations between U.S. and Cuba were restored in 2015, Conch Republic Cup was resurrected after a 13-year hiatus.
When diplomatic relations between the U.S. and Cuba were restored in 2015, the Conch Republic Cup was resurrected after a forced 13-year hiatus.
Posted today at 6:02 am
Brewin Dolphin Commodores' Cup - Lone bullets for the Brits
Despite three more inshore races being held on day five France Blue leads with a similar 11.5 point margin to yesterday
2016 Brewin Dolphin Commodores' Cup - Despite three more inshore races being held on day five of the Brewin Dolphin Commodores' Cup, the Royal Ocean Racing Club's biennial flagship event for three boat teams with Corinthian crews, France Blue leads with a similar 11.5 point margin to yesterday, but Flanders North Sea is now the team that has relieved France White of second place overall.
Posted today at 2:10 am
Supermaxi Scallywag has her first outing on Sydney Harbour
Scallywag is a 100' Super Maxi Yacht (ex Ragamuffin 100) owned by a HongKong Business man.
Scallywag is a 100' Super Maxi Yacht (ex Ragamuffin 100) owned by a HongKong Business man. Yesterday the boat took it first sail on Sydney Harbour in preparation for this weekend's start of the CYCA Land Rover Sydney to Gold Coast Yacht Race
Posted on 28 Jul
Extreme Sailing Series– Oman Air sneak early lead despite bump on nose
Hamburg's River Elbe in the HafenCity area was transformed into the ultimate test in Stadium Racing today
Hamburg's River Elbe in the HafenCity area was transformed into the ultimate test in Stadium Racing today, with the narrow river, passing traffic, high walls, shifty light winds and strong currents challenging the fleet on the opening day
Posted on 28 Jul
52 Super Series – Puerto Portals Week – Quantum Racing top of the pops
Quantum Racing stand on the threshold of their third regatta win of the season after sailing to their fourth win today.
The Bay of Palma lived up to its one way traffic reputation for most of the time. The risk-reward equation for those pressing for the pin end launch was high. But significantly both of today's race winners – Quantum Racing and Bronenosec– favoured the lower risk mid line starts where they had a better chance of coming away from the gun at maximum speed by staying clear of the jousting and jostling
Posted on 28 Jul
Debriefing the 2015-16 Clipper Round The World Race with Huw Fernie
Sail-World talked with Huw Fernie of Visit Seattle to learn more about a Clipper Round The World Race skipper's life.
Skipper Huw Fernie and his
Visit Seattle
crew took top honors in the Den Helder Northern Seas Challenge, marking their second podium finish during the 2015/16 Clipper Round The World Race. I recently caught up with Fernie to learn more about
Visit Seattle's
success in the Den Helder Northern Seas Challenge, and to learn more about the life of a Clipper Round The World Race skipper.
Posted on 28 Jul
Oman Air quick to master light airs on Day 1 of Extreme Sailing Series
Last year's wild and gusty winds gave way to light simmering airs but the Oman Sail was quick to master the conditions.
The compact River Elbe race course, bordered on all sides by cargo containers and all the handling equipment associated with one of the busiest ports in the world, was expected to be tricky for the GC32 fleet even though the race area had been expanded.
Posted on 28 Jul
Finale of Clipper Race global series starts in The Netherlands
The 198nm race to London is going to be one of the most nail-biting yet with just six points separating the top teams
After a Departure Ceremony from Willemsoord Marina and a Parade of Sail in the presence of Dutch Royal Navy ship ZrMs Luymes, the fleet started the final short sprint to London off the Dutch coast.
Posted on 28 Jul
Thousands of spectators expected to welcome home Clipper Race fleet
Hurricane winds, giant waves, freezing conditions, battered boats and tragedy fail to quell fighting spirit of the crew.
The tenth edition of the famous biennial race for novice sailors led by professional skippers is regarded as the most challenging on record after the event endured the most extreme conditions it has ever faced in its 20-year history.
Posted on 28 Jul
This site and its contents are Copyright © 2016 Sail-World USA and/or the original author, photographer etc. All Rights Reserved. Photographs are copyright by law. If you wish to use or buy a photograph contact the photographer directly.
If you have any questions about advertising or editorial then please
contact our team
. If you encounter any technical issues then please email
Terms & Conditions
Privacy Policy


text:
the light on my frontier handbreak is out , were do i find it to replace the bulb?
how do i find the hand break light, the light on my frontier is out. on 1998 Nissan Frontier
The nation's largest network of independent repair shops certified for expert training, quality work and fair pricing
1 answer
check to see if you have pwr at switch


text:
NVIDIA to Acquire Baseband and RF Technology Leader Icera
NVIDIA announced today that it has agreed to acquire Icera, a leading innovator of top-performing baseband processors for 3G and 4G cellular phones and tablets. Icera has more than 550 patents granted or pending worldwide, and its high speed wireless-modem products have been approved by more than 50 carriers across the globe. By combining the companies' products and technologies, including NVIDIA's Tegra processor, NVIDIA will enhance its position as a leading player in the growing mobile market.
The acquisition, for $367 million in cash, has been approved by both companies' boards of directors and is expected to be completed, subject to customary closing conditions, in approximately 30 days. The transaction is expected to be slightly dilutive on an operating basis through the first half of calendar 2012, and accretive on an operating basis in the second half of calendar 2012. This expectation does not take into account significant revenue synergies that the companies anticipate.
By offering the two main processors used in smartphones (the application processor and baseband processor), the combined company will help OEM customers both improve their time to market and deliver the requirements of next-generation mobile computing. NVIDIA will also have approximately doubled its revenue opportunity within each device.
The market for baseband processors is one of the fastest growing segments of the technology industry, worth an estimated $15 billion a year. Icera will be able to leverage NVIDIA's momentum in the smartphone and tablet markets to capitalize on this growth.
CEO Quotes
"This is a key step in NVIDIA's plans to be a major player in the mobile computing revolution," said Jen-Hsun Huang, President and CEO of NVIDIA. "Adding Icera's technology to Tegra gives us an outstanding platform to support the industry's best phones and tablets.
"Icera is a perfect fit for NVIDIA. Our businesses are complementary. Icera has the right team, with a strong, proven track record. And their nimble, entrepreneurial, engineering-focused culture mirrors our own," he continued.
Huang added that NVIDIA intends to continue to collaborate with its existing baseband partners and respect its customers' preferences in combining application and baseband processors.
Stan Boland, President and CEO of Icera, said, "NVIDIA's Tegra processor has the most impressive roadmap in the industry, and it is an ideal match for Icera. As part of NVIDIA, we will be able to reach a broader market. Our team has collaborated closely with NVIDIA for several years on a range of projects, and we're delighted to be joining forces."
Background on Icera
Icera is a pioneer in next-generation, multi-protocol wireless baseband processors with RF components. Its technology scales from 2G to 4G networks, using a custom-built, ultra-low-power processor. Because the baseband is software-based, manufacturers can develop multiple products from a common platform, reduce development costs, accelerate time to market and secure a route to support future baseband standards.
Icera's third-generation Livanto line of chipsets delivers the industry's fastest data rates, cuts user wait times, reduces battery drain and supports multiple standards on the same hardware. And its forthcoming Espresso®450 and Espresso®500 line of platforms provides industry-leading performance for 2G, 3G and 4G networks, low-power optimization for voice and high-speed data, and the industry's smallest form factor. Its portfolio of products will expand significantly in the near future.
Founded in 2002 and based in Bristol, England, the company has approximately 300 employees in seven countries in Europe and Asia, as well as the U.S. It was established by a group of senior executives with strong, shared backgrounds in microprocessor design and cellular communications.
Thursday Conference Call
More details will be provided during NVIDIA's quarterly conference call to be held on Thursday, May 12, 2011 at 2:00 p.m. PT. To listen to the conference call, please dial 706-679-2572; no password is required. The conference call will also be webcast live (in listen-only mode) at the following websites: http://www.nvidia.com and http://www.streetevents.com.
Related Tags
Latest News Posts
- Early copy of No Man's Sky allegedly sold for $1,250
- NVIDIA ordered to pay each GeForce GTX 970 $30 over VRAM controversy
- Facebook now has over 1.7 billion monthly active users
- Pokemon NO! Parents start naming babies after Pokemon GO characters
- Disney developing 'Rocketeer' sequel
Forum Activity
- Asus Stix X99
- Latest APP Center Gigabyte programs
- Antec GX505 Window SC Mid-Tower Chassis Review
- PW-IE20AH51T0 compatible with PC-G70 ?
- D-Link DIR-879 EXO AC1900 Wireless Router Review
Press Releases
- Polaris Nitro-charged - introducing the SAPPHIRE NITRO+ Radeon RX 480
- AccelStor debuting NeoSapphire 3706-ES1 at Flash Memory Summit 2016
- Elitegroup ceremoniously launches ECS H110S-2P mini-STX motherboard and the all-new LIVA Pro Mini PC
- MSI announces custom GeForce GTX 1060 graphics cards
- Seagate unveils the industry's broadest 10TB portfolio


text:
Top Definition
The national sport of Kazakhstan, its when you take dogs, shoot them in a field, and then have a party.
Get as many dogs and guns as you can, go to a field, and have a Shurig
by larijose August 25, 2009
Trending Now
Emails are sent from email@example.com. We'll never spam you.×


text: Do you like that sexy emo beast in the new DmC: Devil May Cry? Well, of course you do because he's the new hotness and not the old hotness. In fact, Ninja Theory wanted to rub in the fact that new Dante is so cool and so beastly that they decided to have him make fun of the old Dante in a quick Easter egg.


text:
Some of the best gardeners in the country are found in our audience. And, we're guessing that many of you have some different or innovative gardening ideas or stories that others might find helpful. Please send us yours!
Following are several we found worthwhile.
Mobile, AL
My tip is about daylilies. There was a beautiful orange flower open on my daylily bush but the next morning, something had eaten it off. Finally somebody told me what happened. Daylily flowers only live for a day. Then they fall off. Duh. Sylvia
Binghamton, NY
When you work with the public in a high stress job like I do, having a garden to come home to is what keeps me sane all day. I walk along and pull a weed or clip a flower and all the pressure from the day just melts away. When it snows or rains, I have GardenSMART to look at. Same result. Thanks. Walter
By Stacey Hirvela, Spring Meadow Nursery
Photographs courtesy of Proven Winners/ColorChoice Shrubs
Landscaping is often an exercise in problem solving: we may have an ideal plant in mind, only to find that it won't thrive in our yards because our site or soil isn't suitable. Fortunately, plants are wonderfully diverse and adaptable, so you're guaranteed to find beautiful, landscape-worthy shrubs that withstand most any of Mother Nature's curveballs. Think of the plants listed below as the landscape equivalent of the old saying, "if you can't beat 'em, join 'em!" — they tolerate and even thrive under the difficult conditions commonly found in backyards everywhere. This means less work for you and a better performance from your plants!
Read more...
Click here to sign up for our monthly NEWSLETTER packed with great articles and helpful tips for your home, garden and pets!


text:
Prediciting perilous times will come? Well, that's really going out on a limb. I predict it will rain.(Not saying where or when...)<quoted text>
Mona Lott.
Yes. You are exactly right. In fact, the Bible puts it even better:
"This know also, that in the last days perilous times shall come." (2 Timothy 3:1)
"Ever learning, and never able to come to the knowledge of the truth." (2 Timothy 3:7)
You fundies are so stupid.


text:
Today's Tarot for Arnold Schwarzenegger
Cross and Triangle
spread is a powerful means of understanding complex situations, developed by the
Hermetic Order of the Golden Dawn
. This spread is rich in occult and mystical symbolism, and one of our favorites here at Facade. The
Cat People Tarot
paints a picture of faraway lands trod by mystical archetypes and their feline companions. This deck is a perfect tool for dreamers and idealists, and is a great choice for divining the nature of human imagination. If you would like your own copy of the Cat People Tarot, you can
buy it now
The first card, the significator, is placed in the center of the cross. This card represents
the prime energy manifest in your life
The Chariot
: Perseverance. Major effort. Possible voyage or journey. Rushing to decision. Riding the crest of success or popularity. Adversity, possibly already overcome. Turmoil. Vengeance. Need for supervision. Need for attention to details. Urgency to gain control of one's emotions. This card suggests that one can achieve greatness when physical and mental powers are maintained in balance.
The second card, placed above the significator, represents Air. It describes
your spirit, process of thought, and the influence of reason
Ten of Wands (Oppression)
: Overburdened feeling. Excessive pressures. Problems soon to be resolved. Striving to meet a goal or a certain level or position. Possibly using power for selfish ends.
The third card, placed to the right of the significator, represents Fire. It describes
your motivations, creative energies, and the influence of passion
Eight of Swords (Interference), when reversed
: Treachery in the past. Difficulty. Hard work. Depressed state of mind. Disquiet. Accident. Fatality.
The fourth card, placed below the significator, represents Water. It describes
your emotions, meditations, and the influence of love
The Moon, when reversed
: A minor deception recognized before any damage is done. Trifling mistakes. Overcoming bad temptations. Gain without paying the price. Taking advantage of someone.
The fifth card, placed to the left of the significator represents Earth. It describes
your physical presence, position in life, and the influence of the material world
The World
: Completion. Perfection. Recognition. Honors. Ultimate change. The end result of all efforts. Success. Assurance. Synthesis. Fulfillment. Triumph in undertakings. The rewards that come from hard work. The path of liberation. Eternal life. Admiration of others. Inheritance. This is a very favorable card, especially if surrounded by other favorable cards.
At this point the cross is complete and the triangle is formed. The sixth card, placed on the bottom left of the triangle represents
one of two opposing forces
Eight of Wands (Swiftness), when reversed
: Thorns of dispute. Jealousy. Harassment. Discord. Stagnation. Domestic quarrels.
The seventh card, placed on the bottom right of the triangle represents
the force that opposes the bottom left card
. These forces may be external, but they are frequently one's own inner archetypes in conflict.
Seven of Swords (Futility)
: New plans. Wishes. Fortitude. Perseverance. Hope. Confidence. Fantasy. Design.
The eighth card, the reconciler, is placed below the cross in the third vertex of the triangle. This is
the force that will resolve the conflict between the bottom left and bottom right cards
. By meditating on this force and bringing more of it into your life, you can bring the matter at hand to a swifter conclusion than would naturally occur.
The Lovers
: Love. Beauty. Perfection. Harmony. Unanimity. Trials overcome. Trust. Honor. Possibly the beginning of a romance. Deep feeling. Development. Optimism. Letting oneself go. Freedom of emotion. The necessity of testing or subjecting to trial. Struggle between sacred and profane love. Examining. Yearning. Possible predicaments. A person deeply involved in the emotions and problems of a friend or relative. A meaningful affair.
The ninth and final card, placed in the center bottom of the triangle, represents
the final outcome unless you change course
Nine of Swords (Cruelty)
: Misery. Concern. Quarrel. Unhappiness. Miscarriage. Anxiety over a loved one. Worry. Despair. Suffering.
Support This Site!
Visit Our Store!
Cat People Tarot
This deck paints a picture of faraway lands trod by mystical archetypes and their feline companions. This deck is a perfect tool for cat-lovers, dreamers, and idealists, and is a great choice for divining the nature of creativity and the human imagination.
Fairy Tarot
As charming a deck as you will ever find, full of colorful depictions of faeries and their woodland friends.
Learning The Tarot: A Book For Beginners
An amazingly concise tutorial on using the Tarot for personal guidance. This book moves in 19 lessons from beginner to advanced, and is the perfect way to get started with Tarot. You'll probably want to pick up a copy of the Rider-Waite deck as well.
Copyright 1993-2016
. All rights reserved. Copying any image or other content on Facade is strictly prohibited. The services of Facade are provided for entertainment purposes only. Please view our
Privacy Policy
and our
Terms and Conditions of Use
. Illustrations from the Tarot of the Cat People reproduced by permission of U.S. Games Systems, Inc., Stamford, CT 06902 USA. Copyright � 1987 by U.S. Games Systems, Inc. Further reproduction prohibited. Hosting by
Entertainment Earth


text:
Goose Creek News
Local news for Goose Creek, SC continually updated from thousands of sources on the web.
When Does Anti-Immigration Go Too Far?
24 Celebrities Who Lost Their Virginity at a "Late" Age
Iran Nuclear Agreement: Black Mark or Gold Star for Obama?
Goose Creek news is powered by NewsRank™
Updated: Sat Jul 23, 2016 05:24 am
Copyright © 2016 Topix LLC