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Hot topics in Home & Education Softwarechemkin astrology c4.5 algorithm c4.5 asp.net online exam system source code remote spy whatsapp turtle mars mips simulator hidden computer monitor dictionary
- Programming Language: Java ×
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Daylight Chart
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HomeMade Dictionary
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Unkempt got it poppin like Orville Redenbacher up off in this bitch!
Mr.Puckerie has ruined yet another movie with an unnecessary starring role for Tom Hanks.
Highmeh has a bad reputation and often uses Photoshop images as equalizers in an unjust world.
KavorkianKilled is going to get this image put on some mud flaps for his truck.
Jockthecock made this image which is a joke about a movie I have not seen so I hope he didn't just spoil it for me.
The good news is the republican convention is over. The bad news is if I can escape this police car how do I anull a marriage??
Take a look at Hollywood's brightest stars who won't be allowed to shine at this year's RNC.
Title of this one pretty much says it all. If it's what you're looking for, then uh, look no further
There is literally nothing sexier than eye contact.
A dandy fop dog gets a rhino piss party and ant enema in the Jungle. Weldcome to Hell.
Photoshop Phriday showcases the tremendous image manipulation talents of the Something Awful Forum Goons. Each week they tackle a new theme, parodying movies, video games, comics, history, and anything else you can think of. If you want in on the action, join us on the Something Awful Forums!
Copyright ©2016 Rich "Lowtax" Kyanka & Something Awful LLC.


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Artem Vaulin, aka 'tirm,' allegedly funneled millions in ad revenue to a Latvian bank.
A recently released report shows that both the Ukrainian government and Russian-backed separatists in eastern Ukraine are torturing civilians.
Plans to build a statue of the controversial 16th-century tsar draw the ire of residents.
Investigative Committee officials allegedly took bribes, arranged release of notorious crime figure.
Police are treating Pavel Sheremet's death as premeditated murder.
The Moldovan Diaries is a multimedia, interactive examination of the country's ethnic, religious, social and political identities by Paolo Paterlini and Cesare De Giglio.
This innovative approach to story telling gives voice to ordinary people and takes the reader on the virtual trip across Moldovan rural and urban landscapes.
It is a unique and intimate map of the nation.


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COCKATOO 10-string guitarist Matthew Fagan has launched a crowdfunding campaign in honour of his friend Billy Connolly.
The Scottish comedian is suffering from Parkinson's disease and prostate cancer so Fagan has launched a campaign to fund the album A Song For Billy featuring Connolly's banjo and all surplus donations above the project goal will go towards Parkinson's Australia.
"The biggest highlight of my music performance career so far has been touring with Billy Connolly for 53 nights in 1999 to 2000. We became good friends," Fagan said.
"The last time I saw him, he was quite badly affected by Parkinson's. It's inspiring to see him still touring and even see him incorporate his Parkinson's symptoms into his act. It's a really good message to other people with Parkinson's and their families.
"Billy was the greatest mentor that I have had on learning how to be a world entertainer. Billy's gift of his banjo to me at the end of the tour was like receiving an Olympic gold medal.
"It has been a goal to make a recording with the banjo since that moment.
"Every time he returns to Australia, right up until 2015 when we were re-united backstage, Billy always greets me with a hug, recalls funny stories and always asks after my family."
Fagan's campaign will fund the recording and production of A Song For Billy as a way of returning the great friendship and mentoring Connolly has given him since the '90s.
After his success at the Adelaide Festival, Fagan has been invited to perform at the largest arts festival in the world, Edinburgh Festival Fringe, in the United Kingdom and will tour Europe.
Prior to embarking overseas, he will play a send-off show at 8pm on Saturday 6 August at Upwey Belgrave RSL.
To donate to the crowdfunding campaign, visit, www.indiegogo.com/projects/a-song-for-billy.
Matthew Fagan's promotional video for the Song For Billy album.


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EXECUTIVE SUMMARY 1. INTRODUCTION 2. CRITICAL REVIEW OF LITERATURE 3. RESEARCH METHODOLOGY 3.1 OBJECTIVE OF THE STUDY 3.2 HYPOTHESIS 3.3 RESEARCH DESIGN 3.4 SAMPLE DESIGN 4. COMPANY PROFILE 4.1 LAKME HISTORY 4.2 SWOT ANALYSIS 5. INDUSTRY PROFILE 5.1 VISION / STRATEGY 5.2 DISTRIBUTION / PRESENT SCENARIO 5.3 MARKET OVERVIEW (India) / MARKET TREND 5.4 IMPORT MARKET / COMPETATION 5.5 SALES PROSPECTS 5.6 MARKET ACCESS 6. QUESTIONNAIRE 7. DATA FINDING AND ANALYSIS 8. PROBLEMS AND RECOMMENDATIONS 9. CONCLUSION
Executive summary
About the Report
Within a short span of the last five-six years, the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming, increasing disposable incomes, changing life styles, influence of satellite television and greater product choice and availability. This cosmetics and personal care industry has been growing at an average rate of 20 per cent for the last few years. The growing Indian cosmetics market offers promising prospects for international brands. The growth rate in the cosmetics market reflects an increasing demand for beauty care products in India. Perfumes and fragrances, skin care, and hair care products are some of the major segments with promising prospects for U.S. companies. Penetration of most cosmetic and toiletries is very low in India. Current consumption of many products is well below that of many countries in Asia. The low market penetration of many cosmetics and personal care products offers room for growth. The urban population with increasing purchasing power is the major force driving demand for cosmetics and toiletries. India is a very pricesensitive market and mass-market products constitute the major part of the cosmetics and toiletries market. India's import of cosmetics and toiletries and intermediate raw materials is around US$ 120 million, of which the U.S. has a share of approximately 10 percent.
Plan of the report
Beauty is skin deep… and sure enough Lakme understand it like no one does .Today brand lakme stand strong as one of the 100 most powerful brands and right fully so ,for it's 'the' brand that lights up the face of million girls ,everyday. It's a brand that inspire, motivate and infuses confidence Colours , shades, brushes and tones to beautify , have been the core attribute of the products. The challenge which the cosmetic industry has to break was the negative connotation of "being fashionable''.Though the brand missed out on during the past year despite having roped top brand ambassadors is that it scored low on promotional gauge. In the following report we basically seeks to provide experiential marketing solutions to a brand (Lakme) .We also gauge into reasons that why Lakme's position as market leader was threatened when international majors like Revlon and Maybelline entered the fray in the mid-90s.The research process was entailed by visiting lakme outlets in noida ,which includes the response received from target audiences(Min age 19yrs- Max -45yrs) via through questionnaire for deeper insights.
High priestess of sacred Indian temple meets English army officer who's unwittingly strayed into holy ground. the per capita consumption of cosmetics is very low in India. from which Simone Tata borrowed the name Lakmé (French for Lakshmi. Current per capita expenditure on cosmetics is approximately US$ 0. They fall in love.. Tips & Toes. higher disposable incomes. increasing advertising. there have been significant changes and use of cosmetics is on the rise. the fastest growing segment is color cosmetics. Her orthodox father vows vengeance. That's the story of Lakmé. and Revlon dominate the US$ 60 million color cosmetics market. a 19th century opera written by Frenchman Leo Delibes.65 in other Asian countries. Industry sources estimate a rapid growth rate of 20 percent per annum across different segments of the cosmetics industry reflecting an increasing demand for all kinds of beauty and personal care product. Growth has come mainly from the low and medium-priced categories that account for 90 percent of the cosmetics market in terms of volume. However. and L'Oreal's Maybelline has a dominant share of the small premium lipsticks and nail enamels market. The current size of the Indian cosmetic market is approximately US$ 600 million. now bought over by Hindustan Unilever (HUL) of the Unilever group. penetration of satellite television.. The color cosmetics .68 cents as compared to US$ 36. Even with a 20 percent average growth rate. awareness of the western world and growing importance of beauty pageants. Mass-market products account for a major share. the name of the priestess). Multinationals. with changing lifestyles. Of this. accounting for around US$ 60 million of the market.S. another domestic player. while the premium segment accounts only for a mere 9 per cent in lipsticks and 5 per cent in nail enamels. a brand originally introduced by the Tata group of India. while the market for nail enamels is estimated at around US$ 23 million. Revlon of the U. Lipsticks account for nearly a third of the market at US$ 21 million. Lakme.
In the skin-care segment. however. Foreign brands currently constitute only 20 percent of the market. Morison that markets the Nivea range of products in India. The skin care market in India is estimated at US$ 180 million. Godrej and Revlon. this segment has seen many consumers slowly shift from the mass to the premium end of the market. several foreign companies reformulated price strategies to tap the large Indian middle class. price and volume played an equal role in value growth. Ponds. followed by players such as J.L. A major reason for low penetration of international brands can be attributed to high pricing. fairness creams and face cleansers are the popular categories in the skin-care segment and account for approximately 60 percent of the skin-care segment. Urban women in the middle and upper income groups in the age range of 23-50 is the target group for international brands. Moisturizing lotions.segment is very competitive and has a high penetration level of 80 percent. Within the last decade. as this group looks for better products and is willing to pay a premium for international quality products. . Industry estimates suggest that there are close to 10 million such women in India. The penetration rate is high in the skin-care segment as compared to color cosmetics. Fair & Lovely of the HUL group with a 50 percent market share. These companies initially gained sales on their international brand image. repeat purchases were not forthcoming and to retain their sales growth. Penetration levels of international cosmetics brands in India are still low. The major players in this segments are Lakme.
Even as the premium segment is getting crowded. In the skincare market. the rural market is turning out to be the stronghold of smaller. regional players. . Although stiff competition has emerged for Lakme Lever within the Rs 250-crore colour cosmetics market. Almost everyone has a Lakmé-something in their (cosmetics) collection. We constantly integrate a lot of the above the line campaigns like 'Whose watching your lips' with below the line initiatives Anil Chopra. beauty advisors and dealer aids. Catalyst spoke to Anil Chopra. Lakme Lever's Business Head. Business Head.'' said Mumbai-based fashion choreographer Lubna Adams. estimated at Rs 700 crore.Below the line initiatives are extremely important in the cosmetic segment since the buying experience is as important as brand image and advertising. The Indian cosmetics industry is in churn. Lakme's market share averages 7-8 per cent. Lakme Lever ''Lakmé is at the forefront of product-innovation. it continues to lead. Significant focus is on sales counters.
. .
CHAPTER 3 RESEARCH METHODOLOGY The research is based on:- .
understanding their beauty needs. Expectancy of Communication All these factors were the prime criterion for selecting (Which brand??). Also the level of :Brand awareness. OBJECTIVE .Primary Data 1) Questionnaire Secondary Data Internet Company Reports& Broachers Magazines Newspapers Articles &journals Data is also gathered by talking to the respondents (Target Audience.what aspire them to go for the (lakme)brand. Visibility of brand personality. Short listing and ranking (level of trustworthiness? or most favoured ) which had helped us for identifying the winner in cosmetics industry. Price level.
• Establish a null hypothesis • Choose the statistical test on the basis of assumption about the population distribution and measurement level • select the desired level of significance • Parametric and non parametric tests are applicable under various conditions like parametric operates with the interval and ratio data and are preferred when their assumptions can be met. How can the brand retain its lost spot? 4 HYPOTHESES In the classical tests of significance. Second is Alternative hypothesis (HA) is alternative hypothesis is alternative hypothesis which holds that there has been a change. Hypothetical testing can be viewed as a six steps procedure. . Non parametric tests do not require stringent assumptions about the population distribution and are less useful with less nominal and ordinal values.1 Help in building a positive association with people thereby enhancing brand personality 2 How to break the negative connotation of ''Being fashionable'' 3 Why has Lakme missed out on promotional gauge despite roping in top brand ambassadors. It is the statement that no difference exists between the parameter and the statistic being compared. Null hypothesis (Ho) is used for testing. two kinds of hypothesis are used the null hypothesis and the alternate hypothesis.
Ha: Respondents are not satisfied with the quality Ho: Respondents are brand Loyal Ha: Respondents are not brand Loyal Ho: Respondents prefer lakme Ha: Respondents do not prefer lakme HO: Respondent are satisfied nor aware of new product range H: Respondent are not aware of new range. HO: Respondent do believe that endorsement by celebrity play any role in the decision making HA: Respondent do not believe that endorsement by celebrity play an important role in the decision making • • • • RESEARCH DESIGN .In this report our null hypothesis and alternative hypothesis are stated below: • Ho: Respondents are satisfied with the quality of Lakme products.
Research is exploratory when you use no earlier model as a basis of your study. Exploratory research means that hardly anything is known about the matter at the outset of the project. The gradual process of accumulating intelligence about the object of study means also that it will be impossible to start by defining the concepts of study. Normally you would like to take an earlier theory as a support. or all available models come from wrong contexts. You then have to begin with a rather vague impression of what you should study. The most usual reason for using this approach is that you have no other choice. but there perhaps is none. You have to start with a preliminary notion of your object of study. During the exploratory research project.Our research is based on the Exploratory Study. and of its context. and it is also impossible to make a detailed work plan in advance. We have collected our data by drafting a questionnaire and thereby interpreted or analyzed or result by using the Microsoft excel. Sample centre = Amity Girls hostel . Sample design The sampling procedure used to produce any type of sample Sample size of 100 customers. these provisional concepts then gradually gain precision.
India's first beauty brand was born. Lakme. as India took her steps into freedom. At a time when the beauty industry in India .CHAPTER 4 COMPANY PROFILE Half a century ago.
Launched in 1952. These include products for the lips. Lakmé also understands the importance of maintaining and accentuating a women's natural beauty. Launched in 1952. Lakmé sold its brands (and the 50 per cent it owned in the JV) to HLL. it offered a range of cosmetics with nail polishes & lipsticks from the early 80's. Lakmé Ltd (a Tata Group company) and HLL formed a 50:50 venture Lakmé Lever that would market and distribute Lakmé's products. nails. Armed with a potent combination of foresight. These ranges have been constantly innovated to bring specialized beauty care and complete the range for the definitive women. Lakmé also understands the importance of maintaining and accentuating a women's natural beauty. eyes. renamed itself Trent and entered a different business (retail). it offered a range of cosmetics with nail polishes & lipsticks from the early 80's. Lakme tapped into what would grow to be amongst the leading. and services like the Lakme Beauty Salons. for this it has introduced a range of skincare products from 1987. Lakme has grown to be the market leader in the cosmetics industry. A brand that has over 5 decades talked of beauty is none other than Lakmé. In 1998. A little bit of Lakmé history: In 1995. research and constant innovation. face and skin. the years between 1995 and 2000 saw HLL wrestling with several issues with a bearing on Lakmé's future. . A brand that has over 5 decades talked of beauty is none other than Lakmé.that of skincare and cosmetic products. for this it has introduced a range of skincare products from 1987. and arm the consumer with products to pamper herself from head to toe.was at a nascent stage. Lakme today has grown to have a wide variety of products and services that cover all facets of beauty care. These ranges have been constantly innovated to bring specialized beauty care and complete the range for the definitive women. high consumer interest segments in the Indian Industry . Only.
'' Chopra is quick to rubbish this claim. Lakmé has entrenched itself at the glamour-end. it is conceivable that Lakmé's new-found aspirational strategy could have been brought about by competitors like Revlon and Maybelline.Chopra accepts that distribution has been the company's Achilles heel for some time: ''The supply-chain hasn't been as robust as it should have been. ranging from Revlon (through Modi Revlon) to Chambor.000 outlets through which colour cosmetics are sold in India. Indeed. According to ORGMARG's retail audit. the company's nontransfer lip-colour range follows in the wake of Maybelline's launch of a similar range. The company's defense is that it takes at least 15 months from the conceptualization to the actual launch of products. we have an 84 per cent share of the premium end of the colour cosmetics market. its aspirational colour cosmetics brand. The 'aspirational' qualification would mean Lakmé would compete at what the company terms the 'upper-mass' (premium) end of the colour cosmetics spectrum (products priced between Rs 85 and Rs 250) where a slew of competitors. but that has been the result of our efforts to reposition and reintroduce the brand.'' The positioning bit. although complex. Still. Modi Revlon: ''The numbers say it all.'' SWOT ANALYSIS Of LAKME Strengths : . And fashion consultants like Meher Castelino believe the brand commands an edge at the high-end: ''By appropriating the fashion platform for itself. are already slugging it out. he says ORG-MARG does not have a representative sample of the 60. and its new nail-enamel colours come soon after Maybelline and Revlon launched their nail-enamel range. Lakmé. which targeted this segment. Executive Director. Says Meghna Modi. 26. is clear: Ponds is Lever's primary skincare brand. which also has a presence in skincare.
Varying quality range in its products. Spurious/counterfeit products in rural areas and small towns. Access to Unilever global technology capability and sharing of best practices from other Unilever Weaknesses : Price positioning in some categories allows for low price competition. Building brand image by collaborating with top designers in Lakme Fashion week Threats : Aggressive price competition from local and multinational players. Ability to deliver Cost Savings. Upgrading consumers through innovation to new levels of quality and performance. Strong R&D capability. Non Existence of brand image in long Run . Integrated supply chain and well spread manufacturing units. local brand of specific relevance to India. Falling Quality of Lame salons Opportunities : Brand growth through increased consumption depth and frequency of usage across all categories. well linked with business.
Lakmé Flawless Matte Complexion Compact Lips Lakmé Enrich Lipcolor .Glosses in lustrous shades available in 14 shades. Perfecting Definition Lip Pencil . To add to this vast repertoire is a range of specialized skin care products for the discerning women.. Keeping skin looking healthy and glowing is also a part of looking great. Lakme products Colours From the spicy shades to the flattering look. .a wide range of products are on offer to create the perfect eyes. Lakme offers a range of products in the face.Starshine Lipgloss .Everything a girl wants Lakmé has a wide range of products in color cosmetics that bring visible results.Lakmé Perfecting liquid Foundation Lakmé Radiance Compact . Lakmé provide the complete package with the skin care range and the wide range of colors to spice up the look. Face Lakmé Daily Wear Soufflé . Eyes From dramatic to natural look. eyes and nail segment for the beauty aficionados. lips.
. Lakme Lakmé Shimmer Eye Cube: Nails True Wear Nail Enamel -Nail Enamel with Lacquer-like finish.1. Cleansing Strawberry Silk Splash Face Wash . Lakmé Fundamental Winter Care Lotion Sun Protection The range comprises of lotions to keep your skin healthy and younger looking. Lakmé Fundamental Peach Milk Moisturiser skin. Contains resins and silicone with colour lock technology that gives brilliant long lasting shine Skin For radiant skin Lakmé is there to pamper your skin with specialized products for the diva in you. Lakmé Kajal: 2. 2. Lakmé Fundamental Deep Pore Cleansing Milk Moisturizing 1. Lame Insta Eyeliner eyelids 3.
It is currently headquartered in Mumbai India and its 41. It is Fast-Moving Consumer Goods (FMCG) Industry that includes detergents. is India's largest consumer products company and was formed in 1933 as Lever Brothers India Limited. HUL has developed a line of food items. and oral care brands Pepsodent and Close-Up. shampoo deodorant. primarily under the Kissan and Knorr Annapurna brands. Liril. Breeze. and Rexona. HUL also produces a line of Ayurvedic personal and healthcare items under the Ayush brand. Dove. The company's cosmetic line is led by the Lakme brand. Finance and IT: D. formerly Hindustan Lever Limited . Sundaram Hindustan Unilever Limited (abbreviated to HUL).Hindustan Unilever Limited Chairman: Harish Manwani CEO and Managing Director: Douglas (Doug) Baillie Director. Pear's. skin care brands Fair & Lovely and Pond's. shampoos and hair coloring brands including Sunsilk Naturals and Clinic. In addition to the FMCG segment. and other personal care items. as well as the ice cream brand Kwality Wall's. .000 employees are headed by Harish Manwani. Lifebuoy. soap. the non-executive chairman of the board. toothpaste. and cosmetics HUL's personal care brands include soap brands such as Lux.
STRATEGY Grow ahead of the market by leading market development • Activities • • Leverage positive impact of growing Indian economy on • consumer spending • Grow a profitable foods and Top end business • Grow the bottom-line ahead of top line • Strong commitment to sustainable development . hygiene. HLL follows its parent company's mission to "add vitality to life". They strive to meet everyday needs of nutrition.. by making a real difference to every Indian. look good. and personal care products that help people "feel good.VISION To earn the love and respect of India. and get more out of life".
3 Mln Outlets Direct Coverage 1 Mln outlets . structurally.DISTRIBUTION With respect to distribution related activities like sales and marketing. having amassed an army of consultants 250. and self-service.000 suppliers & associates 75 Manufacturing Locations Total Coverage 6.200 managers 2. store-based product facilitators. the company has sought to instill in its customers an elevate sense of brand experience while simultaneously providing greater and more varied access to its products as well as improved clarity to its communications. HLL has enabled an even further level of personalization and brand experience in the direct sales arena with its groundbreaking Hindustan UniLever Network. Hindustan Unilever – Present Scenario • • • • • • 15.000 employees 1.000 strong with access to 80 % of city dwelling Indians. New initiatives include raising brand visibility through in-store promotions. and logistically. HLL is second to none in pushing the boundaries of what is possible financially. Beyond its pioneering work FMCG distribution.
. Of this. Cartier. estimated at USD 100 million.Market Overview The current size of the Indian cosmetic market is approximately US$ 600 million. accounting for around US$ 60 million of the market. the fastest growing segment is color cosmetics. The Shahnaz and the Biotique brands dominate the premium herbal cosmetics segment in India. Calvin Klein. Elizabeth Arden. Since liberalization. . many international brands like Avon. Christian Dior. Estee Lauder. Growth has come mainly from the low and medium-priced categories that account for 90 percent of the cosmetics market in terms of volume. Burberrys. Industry sources estimate a rapid growth rate of 20 percent per annum across different segments of the cosmetics industry reflecting an increasing demand for all kinds of beauty and personal care product.
especially in the skin care segment with the growing belief that chemical-based cosmetics are harmful. advertisements and promotions. Nina Ricci. The growing demand for men's cosmetics have made many direct selling companies such as Modicare and Amway to launch new products for men. . Shiseido have entered the Indian market. The advent of satellite television and awareness of the western beauty and fashion world. with Gillette having the largest market share. there has been a renewed craze for herbal cosmetic and personal care products. Yves St. With rising demand from men. Schwarzkopf. and Lotus Herbals are the major players in this segment. Biotique. The prices of most foreign brands have been fairly high. Many companies also expanded their range to include herbal variants. J. Revlon.L. International brands cater to a segment that can broadly be classified as the urban higher income group. Laurent and Japanese cosmetics company. Escada.. The market size of men's personal care segment is estimated at approximately US$ 165million. Rochas. Shehnaz Hussain. In the last five/six years. which has deterred average Indian consumers. L'Oreal. Yardley. Coty. The urban population in the major cities with increasing purchasing power is the main force that drives demand for various cosmetic products in India. Market Trends Cosmetics and toiletries are not just the domain of women any longer and Indian men too are increasingly taking to the use of more and more body sprays.Lancome. Morison and HLL. Other major players in this segment include Godrej. Wella. perfumes and other cosmetics and toiletries. L'Oreal. the Indian market is getting enlarged and many players are coming out with cosmetic products especially skin care products for men. Chambor. Oriflame.
Netherlands. India's annual imports of cosmetics and toiletries and intermediate raw materials is approximately US$ 120 million. Italy. Poor assessment of the size of the upper middle and high-income groups. had added to their problems. India is a very price sensitive market and the cosmetics and personal care product companies.increasing number of women joining the work force is changing preferences. China. India allows entry of imported cosmetics without any restrictions but the average import tariff on cosmetics products is currently very high at 39. and Japan account for rest of the share. especially the new entrants have had to work out new innovative strategies to suit Indian preferences and budgets to establish a hold on the market and establish a niche market for themselves. . Most foreign cosmetics companies selling premium brands have had a difficult time developing the low volume premium market in India. Germany. customs and cultures in India Import Market Costs for importing products are much higher than producing it in the country. Price is not the only reason responsible for their problems. which has been traditionally a stronghold of a few major Indian players like Lakme. and price sensitivity even within these groups. and Australia. Europe. and Spain account for the major share. Competition The Indian cosmetic market. Many had to re-work price strategies towards the mass segment. Countries like US.2 percent. mainly France. and Ponds has seen a lot of foreign entrants to the market within the last decade. According to estimates of industry experts and trade publications. This makes imported products very expensive for most consumers.
L'Oreal currently is the only company in the market that has a hair color range tailored exclusively for parlors. from just creams and moisturizers.. L'Oreal markets its range of specialized hair care products exclusively through salons and beauty parlors. and the ability to provide a variety of quality products are some of the major reasons for the success of most companies. and was soon followed it its strategy by major Indian companies as well. many cosmetic and toiletries companies launched their products in smaller pack sizes to make them more affordable. there has been a upgrade to value-added products such as under-eye wrinkle removing creams. . Beauty counselors or advisors at retails outlets have been very successful in gaining attention. HLL and Revlon were the first to introduce small pack sizes. Revlon introduced its small-range of 8 ml nail polishes and lipsticks. . and fears about many cosmetics and personal care products such as home hair permanents and color cosmetics. fairness creams. good distribution network. In the skin-care segment. dark circle removing creams toners. and many more. creating product awareness and overcoming consumers lack of familiarity with. sunscreen lotions. Some companies such as Lakme have even set up exclusive Lakme beauty parlors at major cities in India through the franchisee route .Given the price-sensitivity of the Indian consumer who do not normally prefer to fork out a large sum at one time. constant product innovation and quality improvement. Stiff competition in the cosmetics and toiletries market also saw an increase in the range of new products being introduced for newer application concepts in the last few years. A strong brand promotional campaign.
a dominant player like Lakme have embarked upon a business plan to establish their exclusive franchised beauty salons across major metros in the country. There is a marked shift among .HLL. The Indian skin-care market is not yet fully tapped and offers promising prospects as a growth area. Sales Prospects The growing Indian cosmetics market offers promising opportunities for international brands. The urban market itself for specialized cosmetic products remains to be fully exploited. Indians generally perceive foreign brands as being of superior quality. The fastest growing market is however color cosmetics. The growth rate in the cosmetics market reflects an increasing demand for beauty care products in India. skin care. Other key issues regarding sales prospects are product variety and retailing strategies as well. Major domestic players have also not been able to penetrate this market. The rural market in India for cosmetics and toiletries remains is largely untapped. previously perceived by many as harmful to skin. which account for US$ 60 million of the total market. is currently India's largest cosmetics and personal care products producer and its brands has the dominant share (more than 50 percent) in segments such as personal wash. lipsticks and nail polish. The most promising segments for international companies to pursue are perfumes and fragrances. To promote the growth of their products. Foreign products have enhanced growth of the Indian market by attracting aspirational consumers and increasing acceptance of color cosmetics. Imported cosmetics have had a major impact on the Indian market. shampoos. Penetration of color cosmetics is lower than the penetration prospects of the skincare segment. and specialized/professional skin care and hair care products.
07 is 39. India had cosmetics and toiletries on its restricted list of imports and a special import license was required for import of cosmetics and toiletries into the country. as mentioned earlier offers skin care advise through touch-screen kiosks. The total import duty rate on cosmetics and toiletries classified under HS Code 33. This has made the Indian market more attractive to foreign cosmetic companies. 1999. Certain high . . Market Access Prior to March 31. L'Oreal India has established a consumer advisory unit and Ponds. permits import of cosmetics and toiletries without any restrictions. This regulation has now been done away with and.03 to 33. India today. and telephone help-lines. The high duties cause imports to be price uncompetitive. which even though has been scaled down over the past few years is still very much on the higher side.consumers from functional common-fits-all products to more specialized formulations. This is one of the reasons why an increasing number of cosmetic companies are dealing with consumers directly through special exclusive counters in major departmental stores and malls featuring their own beauty consultants. but not necessarily cheaper. Imports have been made easier.end products just do not sell in India because the final price to bring it into India is too high for consumers to pay.20 percent.
CHAPTER 6 QUESTIONNAIRE Q) Do Lakme provides Quality Products? .
Q) Are You Brand Loyal to Lakme? Q) For what purpose You use Lakme products ? .
Q) What do you think about the price level of Lakme products ? Q) If not Lakme then which Other brand ? Competitors Revlon 22% Oriflame 18% Blue heaven 8% L'Oreal 39% Lissome 7% Others 6% .
Q) Do celebrity endorsements in advertisements attract you towards Lakme products ? Q)What inspire you to go for any cosmetic product? .
Q)What changes you would like to see in the Lakme products? .
25 11.49 Since the table value is less than the χ2.CHAPTER 7DATA FINDING & ANALYSIS Observed(O) Expected(E) (Oi-Ei)2 Satisfaction level Excellent Good Average Poor Neutral/Cant Say 16 20 55 5 4 20 20 20 20 20 16 0 1225 225 256 χ2 {(Oi2 Ei) / } 0. .8 0 61.25 12. So the Ho is rejected.1 Table value=9.8 Hypothesis Testing using Chi Square Overall Satisfaction χ2=86.
So the Ho is rejected.48 χ2=40. So the Ho is rejected.78 21. Advertising/Communication effect Communication Observed(O) level Effected 17 Not at all 83 Expected(E) 50 50 (Oi-Ei)2 1089 1089 χ2 {(Oi-Ei)2 /E } 21.56 .84 Since the table value is less than the χ2.78 χ2=43.96 Table value=3.Loyalty Satisfaction level Loyal Not a loyal Observed(O) Expected(E) (Oi-Ei)2 18 82 50 50 1024 1024 χ2 {(OiEi)2 /E } 20.48 20. Advocasy Satisfaction level Recommend Will Not recommend Observed(O) 40 60 Expected(E) 50 50 (Oi-Ei)2 100 100 χ2 {(Oi- Ei)2 /E } 2 2 χ2=4 Table value=3.84 Since the table value is less than the χ2.
So the Ho is rejected.84 Since the table value is less than the χ2.33 Optimum 65 33.5889 1002.9889 χ2 {(Oi2 Ei) /E } 0.503 Table value=5.Table value=3.09 Price Level χ2=54. Satisfaction Observed(O) Expected(E) level High 30 33.08 30.0889 802.99 Since the table value is less than the χ2.333 24.33 (Oi-Ei)2 11. . So the Ho is rejected.33 Low 5 33.
• Recommendations Promotions beyond fashion week The brand should not lose its focus away from cosmetics.CHAPTER 8 PROBLEMS And RECOMMENDATIONS Problems Increasing Competition • Low Rating of lame Salons (not so good customer services) • No new Strategies to look for improvements. . It can proved to very detrimental. • May loose its Sheen in a long run.
Imported products from Thailand. Therefore the company should take in strategic steps and planning to revive its brand image accordingly. the United States. The general perception is that company-owned salons are expensive. Another reason is the upcoming of Regional brands in the country that is making lakme loose its sheen. with a growth rate of 13% annually. and cosmetics. perfumes. Many of these companies are contract manufacturers.CONCLUSION Since the Null hypothesis is rejected therefore it states that the customers are not satisfied well with the lakme products . For vast reach unlikely. have been a better strategy. This would be the major cause of lose of market share in the country. It is estimated that there are more than 60. France. Advertisements in TV and the print . The local cosmetics and toiletries market is valued at approximately RM3 billion or about US$800 million. it has not been communicated well enough. mainly for products such as shampoo and conditioners. "Some sort of an alliance or co-branding with the salons that already exist may. Singapore and Japan dominate the market. CHAPTER 9 . The local cosmetics and toiletries industry generally involves mixing and formulation processes. Advertising and promotion is crucial for cosmetics and toiletries products. using imported ingredients. other hair care products.000 types of cosmetic products in the local market. in the short-term. perhaps. in order to create an awareness of new products and build brand loyalty among consumers. Though Lakme beauty salons are reasonably priced.
2005 • Business Statistics . prentice hall of India . BIBLIOGRAPHY • Kotler Philip .Cooper . Samples of toiletries products are distributed to individual households and products in sachet form are attached to magazines. Business Statistics. the market is saturated with many different types of products. edition 2005 • Tata Mc graw-Hill Edtion . 2005 • S. K Sharma . 14th edition .P Gupta . Business research methods . According to the industry. Free gifts are given during promotion periods and are advertised in the local major newspapers and on the web. Pamela S. Keller Lane Kevin marketing . Donald R. especially women's magazines. . J. Schindler.media such as newspaper and magazines. . established brands that emphasize quality and service will have the edge. and in the long run. are very common.
com • www.com www.economictimes.financialexpress.hll.com www.REFERENCES • • • • www.lakmeindia.com .com www.hindubusinessline.
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Find out more about international events organised by the OECD-DAC Network on Gender Equality (GENDERNET).
Aid in support of gender equality and women's empowerment - annual statistical charts (March 2016) summarises the latest statistics on aid focused on gender equality and women's empowerment for each DAC member for 2013-14.
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The first edition of the EMnet Asia Policy Note (2015) provides insights and suggested policy recommendations from the business sector on innovation challenges in Asia. The Note gives an overview of the innovation landscape in Asia, offers business insights on innovation-related challenges and assesses policy makers' efforts to support private sector-led innovation for development.
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The first edition of the EMnet "Greening of the Economy" Working Group Policy Note (2015) provides insights and policy recommendations from the private sector on renewable energy and energy efficiency investment in emerging markets. The analysis is partly based on discussions at the EMnet Working Group meeting held on 5 October 2015 at the OECD headquarters in Paris.
This series helps countries to identify and overcome binding constraints to achieving higher levels of well-being and more equitable and sustainable growth. The Development Pathways are based on Multi-dimensional Country Reviews, which take into account policy interactions and the country-specific policy environment through three phases. The first phase comprises an initial assessment of the constraints to development. The second phase involves an in-depth analysis of the main issues resulting in detailed policy recommendations. The third phase is designed to move from paper to action and to support government efforts in developing strategies and implementing policy recommendations.
Spain's gradual economic recovery should enable it to start reversing the sharp decline in its development assistance since 2010 and focus more of its aid budget on the least developed countries.
Spain's gradual economic recovery should enable it to start reversing the sharp decline in its development assistance since 2010 and focus more of its aid budget on the neediest countries, according to an OECD Review.
The OECD Development Assistance Committee (DAC) conducts periodic reviews of the individual development co-operation efforts of DAC members. The policies and programmes of each member are critically examined approximately once every five years. DAC peer reviews assess the performance of a given member, not just that of its development co-operation agency, and examine both policy and implementation. They take an integrated, system-wide perspective on the development co-operation and humanitarian assistance activities of the member under review.
The OECD Development Assistance Committee is a unique international forum of many of the largest funders of aid, including 29 DAC members.
An introduction to aid (Official Development Assistance - ODA) giving a definition of ODA, show how it fits with other forms of finance for development plus interactive charts showing donors and recipients plus the history of ODA targets and long term trends.


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HUD/FHA Propose ARM notice rule change to align with CFPB's mortgage servicing rule
The Department of Housing and Urban Development (HUD) and the Federal Housing Administration (FHA) have issued a proposed rule to revise FHA regulations regarding single family adjustable-rate mortgages (ARM) to align FHA interest rate notification regulations with the ARM adjustment notification requirements implemented by the CFPB's recent mortgage servicing rule under the Truth in Lending Act (Regulation Z). The two proposed changes are as follows:
The full text of the proposed rule can be found on the Federal Register's website.
Comments are due to HUD on or before June 9, 2014.
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