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While not as pronounced as in years past, the traditional realignment of players for the second half continues with the latest set of transactions today (well, that and the Hagerstown Suns start back up tonight, natch).
As the headline suggests, the majority of the movement is between the "A" teams — Potomac, Hagerstown, Auburn. As I did a year ago, here's a breakdown of the moves over the past three days:
• 2B Danny Espinosa optioned from Washington — They can't make him have shoulder surgery, but they can stop the accrual of service time
• RHP Caleb Clay promoted from Harrisburg — Superb first outing, seems ready to make the jump
• RHP Ryan Perry reassigned from Syracuse — The starter experiment seems over, is this a demotion to work with certain coaches or in a lower-pressure environment?
• RHP Marcos Frias reassigned from Potomac — Injured and/or ineffective most of the year, seems likely that he was sent back either due to health or having the preferred pitchers in place
• RHP Robert Benincasa promoted from Hagerstown — Is the closer's job up for grabs?
• RHP Ivan Pineyro promoted from Hagerstown — Looks like Sammy Solis is going to be out for a prolonged period of time.
• RHP Derek Self demoted from Potomac — Hit or miss all season long for the P-Nats; at least the new Suns unis won't clash with his preferred red glove.
• OF Narciso Mesa reassigned from Auburn — Hit .343 in 32 games for Auburn last summer, but that wasn't enough to get the the full-season assignment in April.
• RHP Brian Broderick assigned from Harrisburg on rehab — Pretty typical this time of year.
With the P-Nats roster at 12 pitchers and 24 players (one short of the usual for both), it would seem that another move is coming. What would seem most likely is an injured reliever coming off the D.L.
As always, if the other shoe drops within the next 24 hours or so, this space will be updated.
6 Responses to "Shuffling The Deck: A-ball Edition"
Ryan Mattheus?
Do MLB players still accrue service time when they're on the DL?
I also thought that stopping the accural of Danny's service time just before he become arbitration eligible was a factor. I just don't know what is in that guy's head. Maybe we'll find out that he's a member of some weird religious group than shuns modern medicine or something.
Formerly Guest, they do as long as they are on the 25-man roster, which Danny is no longer.
[…] the folks champing at the bit for promotions, the Nationals will sometimes realign the Low-A and High-A rosters after their All-Star Break (June 16-18) and in between when the Auburn and GCL rosters are set. […]


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Foreigners Boosted U.S. Investments in First Quarter Amid Recovery
Foreign investors boosted their holdings in the U.S. in the first quarter as the American economic recovery lifted domestic markets.
Assets owned by foreigners climbed by $749.3 billion in the first three months of the year, to $22.69 trillion, the Commerce Department said Tuesday. Those figures exclude financial derivative products.
The increase reflects $295.5 billion in financial inflows from abroad as well as $453.8 billion in increased value as U.S. markets rose. Foreign investments in the U.S. exceeds U.S. investments abroad, which shrank slightly to $21.62 trillion in the first quarter, the Commerce Department said.
Figures released earlier this month show that foreign investors appeared to show less interest in investing money directly into the U.S. economy in the first quarter, yet they were more inclined to invest in U.S. Treasury securities than in the fourth quarter, as concerns about the budget cuts and tax hikes known as the fiscal cliff receded.
But in April, overseas appetite for Treasury debt crashed, with public and private investors abroad selling a net $54.46 billion in U.S. government notes and bonds, the Treasury said earlier this month. That was the highest since monthly record keeping began in 1978.

subset: commoncrawl


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Come spring 2012, you probably won't have to hear about W.E. anymore. There'll be more pressing news–Madonna's next album, her twelfth, and its lead single due February or March. That's about all the new news we've gotten, the announcement being made at the Venice Film Festival and not, say, the Madonna Confesses All About Her Recording Process Festival (which probably would be well-attended, though.)
So let's recap. William Orbit's in, Martin Solveig is in, and Jean-Baptiste Kouame, who produced "Boom Boom Pow," wrote a lot of other stuff and is the only guy on the list who needs extra verbiage, is also in. Those who complained about Confessions on a Dance Floor and Hard Candy will likely not be swayed; those who thought these two albums hold up in retrospect or that Orbit-produced Ray of Light was a highlight of Madonna's career were probably swayed three posts ago. For any others, maybe wait a few months?


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Boston Bruins defenseman Adam McQuaid is already a veteran of the Stanley Cup Playoffs, including winning a Stanley Cup title with the Bruins in 2011 and approaching 50 postseason games for his career before his 27th birthday.
This postseason, McQuaid, 26, has been a staple of Boston's third defensive pairing, providing a shut-down presence for Claude Julien. In the Eastern Conference Final, McQuaid scored the series-winning goal in a stunning four-game sweep of the Pittsburgh Penguins.
McQuaid has been gracious enough to agree to keep a player blog that will appear on NHL.com throughout the Stanley Cup Final.
In his second installment, he talks about his hometown of Cornwall, Prince Edward Island and his start in hockey.


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For all skin types
Give your skin a nice glow while protecting it and conditioning it, with the Murad- Oil-Free Sunblock SPF 15 Sheer Tint. This Patented oil free formula blends into all skin tones, creating a smooth, shine free matte complexion. It balances skin tone with a light natural tint, while delivering broad sun protection in SPF15. It is formulated with Silica, a mattifying ingredient, eliminating excess oil, providing a shine free complexion. The sodium PCA, is a natural moisturizing factor, which helps diminish fine lines and wrinkles. It is also formulated with Lavender oil which aides in calming and soothe the skin. The Lecithin and skin conditioning agents lock in moisturize, improving skin appearance.
Directions: Apply evenly over moisturizer and before makeup, 30 minutes prior to sun exposure. Reapply as needed after towel drying, swimming or perspiring. For optimal results, take Murad Pomphenol Sunguard Supplement daily.
Net Weight: 1.7 oz.
Ingredients: Titanium Dioxide (5.5 %),Water, Propylene Glycol Dicaprylate/Dicaprate, Butylene Glycol, Isodecyl Neopentanoate, DEA-Cetyl Phosphate, Glyceryl Stearate, Silica, Punica Granatum Extract, Chitosan Ascorbate, Zinc Aspartate, Lysine Lauroyl Methionate, Rice Amino Acids, Lecithin, Tocopherol, Magnesium Ascorbyl Phosphate, Sodium PCA, Retinyl Palmitate, Ascorbyl Palmitate, Palmitoyl Hydroxypropyltrimonium Amylopectin/Glycerin Crosspolymer, Vitis Vinifera (Grape) Seed Extract, Citrus Medica Limonum (Lemon) Peel Extract, Propylene Glycol, Cetyl Alcohol, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Aluminum Hydroxide, Lauric Acid, Triethanolamine, Disodium EDTA Phenoxyethanol, Methylparaben, Propylparaben, Citrus Grandis (Grapefruit) Peel Oil, Citrus Aurantium Dulcis (Orange) Oil, Aniba Rosaeodora (Rosewood) Wood Oil, Geranium Maculatum Oil, Lavandula Angustifolia (Lavender) Oil, Thymus Vulgaris (Thyme) Oil, Iron Oxides (CI 77491, CI 77492, CI 77499), Talc (CI 77718)
Disclaimer: Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, please refer to the product packaging.
If you need any help for applying these offers or any other issue please call us toll-free at 1-866-830-6161.
Gift with Purchase: FREE Murad Smooth, Brighten and Hydrate Gift Set with the purchase of Murad products. Some restrictions apply. See details �
Gift with Purchase: FREE Murad Smooth, Brighten and Hydrate Gift Set with the purchase of Murad products. Some restrictions apply. See details �


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Paradise Canyon Cabins builds dream cabins custom made for you. With almost 80 years of combined experience in construction manufacturing and sales, the staff of PCC have one goal - to build your dream cabin made of the highest quality materials and latest manufacturing technologies.
These dream cabins are made to last and provide you and your family with years of enjoyment. They are built by people who truly care about being the best and building the best park model home available in today's market.


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I was wondering if anyone knows of a way to move a full mailbox from one server to another. We're migrating a site from an Windows server to a linux server. is there any way to export them from the windows environment and import them into the mailbox on linux?
I'm using Plesk 9 on the new server.
Thanks! Troy


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INDIA FERNANDO BALLET COMPANY is the only Preparatory and Performing Ballet company in India running Ballet, Jazz, Tango and Flamenco classes at various locations. The company has gained reputation for the excellence in performing arts and its curriculum. A strong academic program is provided followed by professional training in all three disciplines: Music, Drama and Dance…..
IFBC Ballet School: The company school exists exclusively to provide specialist co-educational training in Classical ballet, with the aim of developing the students of the school in achieving Professional level qualification. IFBC students undertake both dance and academic training. In Dance, students study classical ballet, character dance, contemporary and jazz dance at the junior level. Later in their training, students study ballet repertoire, solos, pas de deux and undertake body conditioning. The school offers academic study at the level of a typical secondary school at the key levels/stages, with all the students getting certificates from the company.
The India Fernando Ballet Company gets results. Student of the company school have graduated to the IFBC and have won countless grants and scholarships from around the globe to dance. The school has trained dancers who have become instrumental in the success of ballet in India and represent the excellence of our dance community throughout the world. Dancers and choreographers from all parts of the globe have come to regard the India Fernando Ballet Company as a foundation for a fine arts education and a leader in classical ballet instruction.


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Skydiving.com now has a network skydiving location serving Bay City and Bay County in Michigan. Call Skydiving.com at 1-800-617-7948 for details, free information and specials on skydiving in Bay City, MI today!
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Conveniently Serving 48706 and 2 other Bay City, MI zipcodes:
48707, 48708
Sign up for our newsletter and receive updatesand specials on skydiving across America!


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2006-07 Update: At the New Hampshire Invitational (1/20), finished thirteenth in the long jump (14-5.25) and sixeenth in the 55 meter (8.12)...Finished seventeeth in he 55 meter (8.14) and twentieth in the 200 meter (28.86)...Against Rhode Island (1/12), finished eighth in the long jump (14-6.00).
2005-06 (Sophomore): Did not compete.
2004-05 (Freshman): Competed in the sprints and long jump during the indoor and outdoor seasons ... finished 12th in the long jump at the Atlantic 10 Indoor Championships with her leap of 15-feet, 0.50 inches ... indoor season-best was 16-feet, 1.75 inches ... competed in just the New Hampshire Invitational (4/9) during the outdoor season taking seventh in the 100 meters, 11th in the 200 meters and 12th in the long jump.
Before UMass: Four-year letterwinner in track and field for the Whalers and cross country as a senior ... led the track and field team to the Big 3 Conference Championship from 2001-2002 for indoor and outdoor track ... honored as a league all-star from 2000-2004 ... given the Standard Times Leadership Award and named an All-Star Athlete by the newspaper ... named team captain as a senior.
Personal: Amanda Lynn Fisher-Rose ... daughter of Denise Fisher-Rose and Robert Rose ... has one brother, Robert Fisher-Rose ... born Aug. 7, 1986 in New Bedford, Mass.
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17:44, UK, Monday 17 December 2012
The parents of six children who died in a house fire in Derby have denied killing them.
Mairead Philpott, 31, and Mick Philpott, 55, pleaded not guilty to six charges of manslaughter relating to the deaths on May 11.
The couple, who were previously charged with murder, appeared at Birmingham Crown Court via video link.
Mick Philpott was in tears during his appearance, causing a brief pause to the proceedings.
Paul Mosley, 45, from Cecil Street, Derby, also pleaded not guilty to six manslaughter charges during the hearing.
Jade Philpott, 10, brothers John, nine, Jack, eight, Jesse, six, and Jayden, five, died in the fire. Duwayne, 13, died three days later.
The trial is due to begin on February 11.


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There is an upside to the cold weather. It may actually help you lose weight. A little chill may burn calories, reports MedPage Today on Jan. 22, 2014. Researchers have said turning down the heat and spending more time in cooler temperatures may help promote burning calories.
According to Wouter van Marken Lichtenbelt, PhD, from Masstricht University Medical Center in the Netherlands, and colleagues, frequent exposure to mild cold can effect energy expenditure over the course of time. It has been observed that nonshivering thermogenesis, or an increase in heat production due to the cold, may activate calorie burning brown fat. Furthermore, the researchers say "temperature training" keeps the peripheral vascular system in motion, which helps to strengthen the cardiovascular system.
If homes, offices, and even hospitals are cooled and heated for maximum comfort, this may minimize the body's ability to control its own temperature. This can lead to an increased susceptibility to obesity and its associated disorders. Temperature training is now being considered by these researchers as a potential part of a healthy lifestyle. Gradual temperature variations of about 2°C per hour over a range of 17-25°C (62-77°F) can encourage nonshiverving thermogenesis and increase calories which are burned without making the environment uncomfortable.
It is reported in the journal Trends in Endocrinology & Metabolism that obesity is a consequence of positive energy balance. This can be countered by eating less, increasing physical activity, or pharmacological approaches. However, weight maintenance is generally very difficult and disappointing. The researchers have suggested that regular exposure to mild cold may provide a healthy sustainable alternative way to increase energy expenditure. Therefore, it's possible a little cold a day could help keep the doctor away.


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2012 SCU Golf Photo Galleries
CHANDLER, Ariz. - Santa Clara University freshman Kaci McCartan (pictured) birdied twice during her final eight holes Monday during opening round play of the 2012 Wyoming Cowgirl Classic at Ocotillo Golf Resort in Chandler, Ariz. McCartan posted a career-best 76 to lead all Bronco players and will enter Tuesday's second round in the tournament's top 40.
The field at Ocotillo is massive, spanning 24 teams and 127 players. McCartan, who has worked her way into the No. 2 spot for Santa Clara, birdied each of the par 3's on the back nine during an impressive closing stretch.
"Kaci played great, she was really consistent all the way around," said second-year Santa Clara head coach Krystal Kelly. "It was fun watching her out there today."
Taylor Camany continues to improve each week following her recent return from mononucleousis. Camany, an All-West Coast Conference honoree last season, posted a 77 and rests in 52nd. As a team, the Broncos were able to out-play seven schools with an overall total of 311.
Iowa was even par on the day as a team to lead all schools. Second-round play begins early Tuesday morning, in the rare three-day collegiate event in Chandler.
For complete opening round results CLICK HERE.
2012 Wyoming Cowgirl Classic
Dates: Monday through Wednesday, April 9-11, 2012
Site: Ocotillo Golf Resort in Chandler, Ariz.
Host: University of Wyoming
Field (24 teams): Colorado State (96), Iowa (92), UTEP (103), Nevada (107), Wyoming (110), Xavier (111), Sacramento State (120), New Mexico State (126), Seattle (128), Montana (132), Wichita State (134), Northern Arizona (145), Santa Clara (146), Portland State (152), UC Riverside (154), Boise State (168), Montana State (170), Weber State (173), Northern Colorado (179), Southern Utah (189), Utah Valley (192), South Dakota State (195), Eastern Washington (199), Creighton (221)
Details: All three days will begin with a 6:30 a.m. local time start and groups will tee off of holes one and 10 in 10-minute intervals. The field will play one round of 18 holes each day.
Course: Ocotillo Golf Resort in Chandler, Ariz.
Yardage/Par: 6,184 yards/Par 72
Address: 3751 S. Clubhouse Drive
Chandler, AZ 85248
Course Website: OcotilloGolf.com
Course Number: (480) 917-6660
Live Scoring: GolfStat.com
*Rankings by Golfweek.com
Support Santa Clara University Athletics by making your tax deductible donation to the Bronco Bench Foundation. For more information follow this link or call 408-554-5577. For additional involvement opportunities with Santa Clara Athletics, click here.
Kaci McCartan Shines Down the Stretch in Opening Round Play at Ocotillo
2012 SCU Golf Photo Galleries


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Church goes purple as an apology to the LGBT community
Saint Marks Church in Fitzroy is planning to light their steeple purple as a symbol of apology to the lesbian, gay, bisexual and transgender community.
The steeple will remain purple throughout the duration of the 20th International AIDS Conference as a further apology to the sufferers of HIV/AIDS who have also been subjected to stigmatisation by the church.
The Church said the aim of the purple steeple is to give hope to the international delegates that are "often fighting an uphill battle against conservative Christian views - in the creation of beneficial policies."
"In some parts of the world the stigma is increased by negative views about same sex attraction, promoted by conservative elements in the churches. Unfortunately there are many countries where this is exacerbated by the criminalisation of homosexuality in 40 of the 53 Commonwealth of Nations countries - based on narrow religious beliefs, whose origins go back to the Anglican Church and British laws imposed on the world during the creation of the Commonwealth."
Father Stuart Soley of Saint Marks Church said:
"I am very conscious of the influence the western churches have on those places which struggle with dealing with HIV-AIDS in huge numbers. That influence prevents good preventative strategies and reinforces stigma. Not all Christians in the west believe these things. We want our voice to be heard as well."
A Pozible campaign has been launched to help the Church raise $3000 to go towards the project. The funds will cover items such as: replacing floodlight bulbs for maximum brightness, repositioning of the floodlights so that the complete spire is lit and rigging of some of the world famous AIDS Quilts inside the church.
As part of the 20th International AIDS Conference Saint Marks will also be holding a special mass before the lighting of the steeple and there will be silent vigils each night of the conference July 20-15. The AIDS quilt will also be on display.
To donate to the Pozible campaign and for more information on Saint Marks go to pozible.com/project/182832
(Image - Father Stuart Soley - centre)
- TOPICS: 20th International AIDS Conference, AIDS 2014, Saint Marks Church Fitzroy
- CATEGORIES: News + Politics, Victoria


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Things to see and do - Séléki
Leaving for Senegal
Where to sleep?
Séléki Travel guide
Séléki : Michelin's recommendations
Seleki, a village located in the heart of Casamance, is famous for its impluvium houses. Rainwater is collected in these imposing round structures - characteristic of the region - thanks to the shape of their roofs, while life continues around the central water tank. They can also be seen in the village of Enampore.


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ULTRADIAN RHYTHMICITY OF AUTONOMIC FUNCTION IN SLEEP-DISORDERED BREATHING by Suradej Tretriluxana ______________________________________________________________ A Dissertation Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree DOCTOR OF PHILOSOPHY (BIOMEDICAL ENGINEERING) May 2008 Copyright 2008 Suradej Tretriluxana
Object Description
|Ultradian rhythmicity of autonomic function in sleep-disordered breathing
|Tretriluxana, Suradej
|Author email
|Doctor of Philosophy
|Document type
|Degree program
|Biomedical Engineering
|Viterbi School of Engineering
|Date defended/completed
|Date submitted
|Restricted until
|Date published
|Advisor (committee chair)
|Khoo, Michael C.K.
|Advisor (committee member)
Singh, Manbir
Keens, Thomas G.
|This dissertation was designed to examine the different characteristics during sleep of autonomic function in normal and sleep-disordered breathing (SDB) groups. By establishing the mathematical model, we were able to control for the self oscillation sleep depth, random arousal events and respiration patterns, which were the three major influences to the variation of sympathovagal function. Seven models from seven autonomic indices were investigated on three compartments; input, overall gain and output. All the parameters in those three compartments were compared to determine whether the differences exist between normal and SDB groups.; Forty six polysomnograms were selected from multi-center the Sleep Heart Health Study. The data were divided equally into 2 groups (normal and SDB) according to their Respiratory Disturbance Index. Applying the model with the dual input (sleep depth and arousal intensity), single output (changes in autonomic index), our results showed that the output prediction performance was better when a non-stationary form of model was assumed. This suggests that the underlying dynamics of ultradian rhythmicity of the cardiac autonomic modulation are time-varying.; Five statistical analyses were performed on seventeen parameters in three model compartments. They revealed that there was no significant difference between two groups on the input (delta activity representing sleep depth) but there were significant effects of sleep stage, time of night on this parameter. All analyses reported that the delta-to-MeanRR5 gain in SDB was almost half as large as the corresponding gain in normal. Additionally, there was a tendency of lower parasympathetic modulation, represented by delta-to-NHFPra gain in SDB. Three of five analyses showed lower only in MeanRR5 (temporal autonomic index) in SDB than normal. However there was a strong effect of sleep stage on all autonomic indices.; In conclusion, by employing a model-based approach, we have demonstrated four key findings: (1) the ultradian rhythm of autonomic control is time-varying system, (2) the gain might be an alternative measure used to characterize sleep breathing disorder. (3) ultradian modulation of autonomic heart rate control is impaired in subject with sleep disorder breathing primarily in vagal control and (4) sleep stage and time of night are essential factors for sleep data analysis.
|ultradian rhythm; autonomic nervours system; heart rate variability; sleep apnea; physiological modeling; sleep research
|Part of collection
|University of Southern California dissertations and theses
|Publisher (of the original version)
|University of Southern California
|Place of publication (of the original version)
|Los Angeles, California
|Publisher (of the digital version)
|University of Southern California. Libraries
|Legacy record ID
|Contributing entity
|University of Southern California
|Tretriluxana, Suradej
|Repository name
|Libraries, University of Southern California
|Repository address
|Los Angeles, California
|Repository email
|Archival file
|Page 1
|Contributing entity
|University of Southern California
|Full text
|ULTRADIAN RHYTHMICITY OF AUTONOMIC FUNCTION IN SLEEP-DISORDERED BREATHING by Suradej Tretriluxana ______________________________________________________________ A Dissertation Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree DOCTOR OF PHILOSOPHY (BIOMEDICAL ENGINEERING) May 2008 Copyright 2008 Suradej Tretriluxana


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Clark County deputies are searching for an 86-year-old Battle Ground woman last seen in the 25000 block of Northeast 239th Circle about 6 p.m. Wednesday night.
Betty Kramer is described as 5 foot 1 inch with white curly hair wearing a white and purple polka dotted shirt and gray sweat pants. Kramer left her residence for a walk and didn't return, she may be suffering from dementia.
On Wednesday night, about 16 searcher were looking for Kramer in the area along with police dogs. Anyone sighting Kramer is asked to call 911.


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Meet Peter Brock
Larry Jewett
As Corvettes at Carlisle celebrates 50 years of the 1963 Stingray and 60 years overall of the Corvette, it's only fitting that someone who played a crucial role in the design of Stingray is a part of it. Corvette enthusiasts can meet Peter Brock, one of the driving forces behind what is now known as the '63 "split window" Corvette Stingray at this year's event, August 23-25 at the Carlisle (Pennsylvania) Fairgrounds.
Brock will be onsite promoting his new book, Corvette Stingray: Genesis of an American Icon, meeting fans and signing autographs all weekend. The book reveals the elaborate and complicated history and secret origins of the legendary "split window" car. In 1957, Brock was one of the youngest designers ever hired by GM Styling and he gives automotive enthusiasts his revealing insider's look into what it was like working directly under GM's famed executive team of Bill Mitchell, Harley Earl, Zora Arkus-Duntov and Ed Cole. These men allowed Brock to be creative and visionary, all while risking their careers by flaunting corporate mandate to create one of America's most iconic designs. The book isn't just a story for Stingray owners but all serious students of automotive history.
Along with Brock, guests can meet the Corvette Engineering team, along with special guest Dave McLellan. McLellan was the chief engineer for Corvette from 1975 until his retirement in 1992. Having joined GM in 1959 following his graduation from college, McLellan took over from the famed Zora Arkus-Duntov and actually worked side by side with him until Zora retired. McLellan is best known as the man behind the C4 Corvette, of which many will be onsite during Corvettes at Carlisle.
1963 Corvette Brings Old High School Friends Together
Photo Credit: Dave Hon – Newton Daily News Sometimes a car is more than a car. Take Larry Clement's 1963 Corvette convertible, for example. A member of the Class of '63 at Newton High School in Newton, Iowa, Larry brought the Corvette to their 50th reunion in June, and it immediately became a symbol of
Win a 1960 Corvette Convetible
Andy Bolig
Raffle tickets are available for the 25th Annual Classic Corvette Giveaway benefiting Saint Bernard Parish and School in Rockport, Indiana.
This year's car is a horizon blue 1960 Corvette Convertible purchased from ProTeam Corvette in Napoleon, Ohio. The number to order tickets is 812-362-7313. Ticket orders may also be downloaded from www.StBernardCorvette.org where photos and videos of the car are featured. The cost of each opportunity is $30.00 or 4 for $100.00. Only 10,000 tickets will be sold.
"We've sold tickets from as far away as New Zealand, Germany, a soldier in Afghanistan and nearly every state in North America," said David Lovell of Saint Bernard Parish. "We only have around 1,000 tickets still remaining with two weeks to go until the drawing."
The winner will be drawn on Sunday, July 14 at 5:00 p.m. CDT at the annual Saint Bernard Summer Social on the church grounds at 6th & Elm St. in Rockport, IN. Admission is free. The Summer Social hours are 11:00 a.m. until 5:00 p.m. and everyone in the community is invited to attend. Saint Bernard Elementary School is the only accredited private/parochial school in Spencer County. Over 20% of Saint Bernard students are non-parishioners and a bus service is available for daycare, pre-school and K-8 students.
It's Not Paranoia if They're After You
We're not judging, but there seems to be quite a lively debate as to whether or not OnStar should be disabled. Some people are convinced that the General is spying on them and they don't want their driving habits monitored or recorded.
My Generation: The Price
by Rick Tavel Special to Corvette Forum ? 6-26-2013 All rights reserved, do not duplicate without permission. Like many Corvette ?true believers? I watched the 24 Hours of Le Mans with hopeful anticipation that the Corvette team would somehow be able to add victory number eight to their impressive twenty first century record of class […] More »


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Elephant comfort isn't some form of animal-human therapy, but it is part of a new study that reveals elephants "get" empathy. These giant animals offer support for one another during times of stress, and in addition to their good memory, serve as solid companions for other elephantine friends and family. Yahoo! News reports this Wednesday, Feb. 19, 2014 , that this interesting finding was made by Think Elephants International in cooperation with Emory University, and has led experts to rethink how these massive creatures act toward one another.
Although an elephant never forgets is the popular adage surrounding these animals, it appears that elephant comfort is another skill of these empathy loving giants. Researchers in the recent study examined a total of 26 elephants in a large herd for over a year in northern regions of Thailand. Rather than purposefully creating stressful situations for the elephants, they instead patiently waited for a stressful situation to happen naturally in the environment.
Stimuli of these "stressful situations" could be one of the herd members getting sick or an elephant hearing an unexpected sound. Researchers soon learned that these giant animals were much more likely to provide comfort and support for one another during these taxing times than in the middle of a normal control period. The animal experts also learned that the elephants have a particular knack for empathy, being capable of sensing when other creatures in the herd are suffering or stressed.
In order to comfort the elephants, one animal would often initiate physical contact with another. Through either a vocal response or what can be called a "trunk touch," the elephant would extend itself out to its stressed-out brethren. Many times, this trunk touch leaves the elephant in a vulnerable position, showing that the animal is willing to truly put itself forward in order to offer support for an ailing friend or family member in the herd.
Lead researcher Joshua Plotnik of Emory University said in a new statement to Discovery News that these physical offerings might "be sending a signal of 'I'm here to help you, not hurt you.'"
The vocal calls, too, have an important role in this elephant comfort gesture.
"I've never heard that vocalization when elephants are alone," added Plotnik. "It may be a signal like, 'Shshhh, it's OK,' the sort of sounds a human adult might make to reassure a baby."
Visible signs of a worried or stressed elephant often include an uplifted tail or excessively outstretched and flapping ears.
"Animals like elephants, dolphins and corvids [ravens and related bird species] are also important study subjects for understanding how complex cognition evolves," he said on these creature "getting" empathy.
Another researcher concluded the interesting animal report by quoting, "With their strong social bonds, it's not surprising that elephants show concern for others. This study demonstrates that elephants get distressed when they see others in distress, reaching out to calm them down, not unlike the way chimpanzees or humans embrace someone who is upset."


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Linda Smith, widow of Adtran Inc. founder Mark Smith, and Jean Wessel Templeton, owner of local Burger King franchisee WesFam Restaurants, made the donations at a news conference at the Space Center this morning.
The money will help the Space & Rocket Center continue to bring in inspirational speakers as part of the "Pass the Torch" series in 2012. In 2011, more than 1,000 people turned out to hear free talks from well-known speakers including Apollo 13 astronaut Fred Haise and Dr. Mike Brown, the world-renowned astronomer and Huntsville native who wrote "How I killed Pluto and why it had it coming."
Smith and Templeton are members of the U.S. Space & Rocket Center Foundation board of directors.


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Some people worry about Big Brother (no, not the show) keeping an eye on them and technology tracking your every move, action, and aspect of your life. It seems like we are getting close to that every single day, and now it's coming from where you go and when. Junkee reported on Aug. 15, 2014, that Google Maps is tracking your every move, and now there is a website to show you just that.
Simply by having a Gmail account or using any of Google's apps and using a log-in, you are being tracked and tabs are being kept on you.
It's really simple to see where you've been, and it's by checking out the Google Location History and letting the map present itself by signing in.
The new Google Maps tracking system is watching exactly where you've been, but more so, where your smartphone is going. One thing is that you've got to have "Location Services" in the on position on your phone.
Business Inside reported that there are step-by-step instructions for turning off this Google Maps tracker, but chances are that it's already done a bit of recording already. No matter what, apps usually start working before you even realize what they are doing.
By the time arrives that you realize what an app actually does, it's already done its job.
The Google Maps tracker is kind of something that, like Facebook Messenger, may not really be worth than the information gathered by other apps. Still, logging into the actual website and seeing a lot of pinpoints and red lines showing your every waking move is kind of weird.
Suggested Links
- Louisville Purge: Police monitoring threats of lawless events spawned by movies
- Home alone: Mother leaving 7-year-old home alone sparks outrage online
- Single mother of five uses texts to convince thief to return her stolen van
- Living in Walmart: Teenage boy caught living in Texas Walmart for few days
- Giraffe riddle: Why you're probably answering the Facebook riddle wrong


text:
No man is an iland
Latest posts | Feed | ...email marketing advice by Mark Brownlow
Here's the summary:
1. Short subject lines optimize open rates.
2. Long subject lines optimize both clickthrough and click-to-open rates.
3. Subject lines somewhere in between optimize neither the open rate or click to open rates.
In most cases, clicks are more useful to you than "opens," suggesting that longer subject lines are more effective. (But read on: it's not that simple.)
The authors show again the importance of testing assumed truths. In this case, the results challenge the long-held view that shorter is better when it comes to subject lines.
But there's much more to it.
I deliberately do not list the winning subject line lengths (characters and words). Why?
Because there is no magic number of characters or words that is inherently more likely to get someone to open an email or click on a link.
We (me included) have been lulled into thinking of subject lines in terms of length when in actual fact what matters is what you communicate in the subject.
For example, the research discovered that a certain medium subject line length tends to perform badly. Why? Because it often arises when marketers use subject lines which "over simplify or shorten multiple propositions, or unnecessarily lengthen strong, single propositions."
The lesson is not to avoid that medium subject line length, but to avoid the practices outlined in the above quote.
The lesson is not that short subject lines are bad at getting clicks, but that you should use enough subject line to effectively communicate the contents or proposition of the email.
Which, as the white paper authors point out, you might achieve in a short subject line, too.
The big lesson is to get away from a focus on the number of characters in the subject line and instead focus on giving the people who would likely respond to the email's call to action a good reason to take a closer look.
Do this using a compact and concise subject line, but not too compact and concise that this reason isn't adequately communicated. The latter problem is why shorter subject lines performed less well in terms of clicks than longer ones.
And there are more layers of complexity to throw in...
The authors talk about clicks-to-open as a success metric. Be careful here.
Consider a test comparing two subject lines:
Subject line A:
Delivered: 10,000
Opened: 7,000
Unique clicks: 500
Subject line B:
Delivered 10,000
Opened: 3,000
Unique clicks: 300
Subject line B has a higher number of clicks per open, but delivers a whole lot less clicks in total. If you only used the click-to-open rate as a measure of success you'd pick subject line B (and end up with less clicks).
Also, the study looked at opens and clicks because those were the comparative metrics available. For your own emails, you test subject lines using the success measure that makes sense for you: revenue generated, leads generated, downloads, etc.
Then there may be other factors at play. For example, retail emails featuring offers tend to use shorter subject lines than content-based B2B newsletters.
The former often have lower success metrics than the latter. Is it because of the subject line length? Or is it because content-rich B2B newsletters tend to get better numbers than promotional B2C offers?
Do longer subject lines correlate with more success or cause it?
And what happens if you only ever use specific, informative subject lines? Are there long-term brand effects that see people disengage from your emails because they never have to open them to discover the content?
Yes, it is complicated.
All I can say is...read the research, mull it over, and focus on the interpretations given towards the end of the white paper rather than the specific numbers. Then do some tests on your own list and find out what works for your audience and content.
(And keep on challenging those assumptions!)
More on subject lines | Tags: email marketing, subject lines, open rates, clickthrough rates
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A few days ago, a case study suggested success with embedded video was possible. It met with skepticism.
EmailKarma responded with a survey on video email practices and just published the results.
The many findings confirm the general tenor of video design advice: take a screenshot, put the image in the email, and link that image to the video hosted on a website.
Now I agree with the survey respondents, but are we all missing the point?
Most email rendering environments suppress images. When they do show up, you get the benefits of an image. When they don't, sensible use of alt tags and text links should still provoke the action (e.g. a click) you're looking for.
Now apply that accepted philosophy to embedded video...
Most email rendering environments won't play them. When they do play in the email, you get the benefits. When they don't, can you use accompanying text links ("click here to see the video online") to get clicks through to a website-hosted version?
In the end, do you get the same number of video views as if you'd gone the recommended screenshot -> link -> website approach? Or even more views?
A lot depends on how a blocked video degrades. What's displayed? How does any security warning impact on the viewer experience and the likelihood to click? Does it depend on how much the reader trusts the sender? Or if there is a clear benefit to viewing the video?
The simple and safe way is to use the video screenshot approach. Which is what I do, too. But...is there more to embedded video than we think?
Your experiences, comments and criticism welcome!
More on video and email | Tags: email marketing, video emails, emails in video
In this interview, Return Path's Ken Takahashi goes over some of the issues surrounding your email sender reputation. ISPs look at this reputation when deciding whether or not to deliver your email to their inboxes.
Among the topics Ken talks about: what determines your reputation? What role is authentication playing in deliverability? What does the future look like? And more...
The interview introduces an email deliverability focus for the next few days here at Email Marketing Reports. Stay tuned for more interviews and insight.
More on deliverability | Tags: email deliverability, ken takahashi, return path, sender reputation
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(We're looking at the strategies and tactics that distinguish a smart email marketer from a bulk email marketer. See the New Email Marketing index page to access the rest of the series.)
The new Toyota Prius has a "central instrument display with digital speedometer, fuel gauge, shift-lever indicator and odometer with twin tripmeters, and warning lights." This sounds great. But it's not a lot of use to you if you don't know how to drive.
Email marketing now offers a range of exciting technologies, tools and techniques. But their promise can only be fulfilled if you first learn to drive.
Barely a week passes without some survey highlighting frightening holes in how large companies (the ones with the resources and the specialist skills) use email for marketing.
Just yesterday, for example, Laura Atkins described one big corporate's struggles to cope with an unsubscribe request.
Such is the degree of disinformation, denial or innocent ignorance that in 2008 it's still necessary for experts to remind us of concepts like delivering value to your subscribers or designing for preview panes.
The new email marketing has no need to reinvent tried and trusted concepts. Take a day out of your schedule and go through this post by Loren McDonald and this article by Karen Gedney and make sure you're up to speed on the aspects of email marketing that both list.
Then take another day to browse some of those resources dedicated to educating folk on email marketing fundamentals and make sure there's nothing in there you've forgotten or neglected. Places to start:
- AWeber blog
- Columns by Stefan Pollard, Loren McDonald, Melinda Krueger and Jeanne Jennings
- The Constant Contact blog and newsletter
- Michael Katz's writings
- ...and other resources listed in the email advertising basics section.
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Using your email software or webmail account to send marketing emails is like delivering by bicycle. It's not a particularly sensible solution for the vast majority of businesses.
Dumbstruck by the above statistic, I wrote a quick article for newcomers which explains why you should use specialist email marketing software or web-based services instead.
More on email advertising basics | Tags: email marketing software, email marketing services
(We're looking at the strategies and tactics that distinguish a smart email marketer from a bulk email marketer. See the New Email Marketing index page to access the rest of the series.)
There are no email marketers. But there are many marketers that use email to achieve their marketing goals. Email is a means to an end, not an end in itself.
Vendors and blogs like the one you're reading favor email. And their counterparts in search marketing, social media, radio advertising etc. favor whatever they happen to be selling or covering.
But the new "email" marketing has no false loyalty to email. Or to any other kind of marketing. Instead, it simply asks what combination of marketing channels is the most efficient and effective way to reach the target audience?
Fortunately (for you, me and those vendors), email is well-suited to playing a significant role in that marketing mix, especially when integrated intelligently with other channels.
The new email marketing seeks synergies with these other channels and with other parts of the business. And these synergies arise when you tackle these four questions:
- How can email contribute to the success of our other marketing and business endeavors?
- How can other marketing and business endeavors contribute to the success of our emails?
- How can other emails sent by the business contribute to email marketing success?
- What successful attributes of other marketing techniques can we apply to our emails?
Those intimidated by the apparent complexity of this kind of integration should take heart and begin small. Here some recent examples:
- Michael Gorman suggests using an email to identify those interested in a particular offer (i.e. those who clicked on relevant links) and then follow up using direct mail. Here email acts as a kind of filter to ensure your direct mail endeavors are more targeted.
- Sally Lowery has some tips on integrating search marketing with email.
- Stephanie Miller reminds us of the value in providing email sign-up opportunities at every point of interaction between your business and the customer or prospect.
- Cheryle Ross has some easy-to-implement ideas on coordinating email efforts across the business (see here for more on that topic)
As Anna Billstrom notes, social networks don't kill email, but perhaps they change the ways we might use email for marketing...shifting to better use of transactional email and fewer self-serving promotional blasts.
If we look at social media in the context of the questions listed above, it's easy to see why there's no need for email or social network evangelists to be defensive...
How does social media help email?
Answer: Aaron Kahlow suggests embedding social media elements (like videos) in your email campaigns. And Stephanie Miller has several ideas on how social media campaigns can lead to more use of email and more email subscribers.
How does email help social media?
Answer: Email marketing began many years ago with the premise that you could reach people after they left your website and encourage them to come back. That concept hasn't changed. Social networks, forums, blogs etc. all sit on the Web. And you can use email to drive traffic there, as Janine Popick reminds us.
What attributes of social media can email borrow?
Answer: Marc Kline comes up with some ideas in his look at social networking tactics for email marketers. And you'll find more suggestions referenced in an earlier post.
Tags: email marketing, social media, social networks, email integration, marketing integration
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Spam Meltdown is a new blog created to "showcase finely crafted HTML emails."
The first few posts already highlight dozens of designs, including a comprehensive look at welcome messages. The latter have picked up a lot of media attention recently, as surveys show many marketers still don't use them. Even though they are such a low-hanging relationship fruit that you have to bend down to pick them.
The latest BrontoFire has evaluations of four sample welcome messages. And remember that even those of you without big company tools and resources can still send effective welcomes.
Spam Meltdown means we now have a triumvirate of design galleries to draw inspiration from. The other two are the Campaign Monitor Gallery and the new-look Retail Email Blog.
Also check out the wider list of email marketing blogs for those that regularly feature design critiques.
Tags: email design, html emails, welcome messages
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Email marketing has a high ROI
A myth? (That got your attention.) Yes, of course, email marketing does have a fabulously high return on investment. But is this the best way to judge the success of your email marketing?
First, if you focus exclusively on ROI, you neglect the other benefits of email that aren't easily measured in dollar sales. Examples: improved brand awareness, improved brand loyalty, more offline sales, more website visits...
Second, email's high ROI is partly explained by its low costs. If I invest $10 and get $100 back, the ROI is higher than if I invest $100 and get $900 back.
But the second alternative bags me $800 in profits, the first just $90.
So look at the other financial metrics like profit, too, when deciding how successful your email program is.
Open rates are falling, but that's just image blocking
Many benchmark reports show a gentle drop in open rates as time goes by. And each one attributes this trend to the growth of webmail, desktop and mobile email clients that suppress images, thus preventing your delivery system from recording an open.
That is an explanation, but not necessarily the only one.
Most webmail services and desktop clients switched to default image blocking a while back. The growth in mobile email use might mean a slight uptick in image blocking, but I refuse to accept that image suppression is to blame for everything.
As time goes by, people ought to be unblocking images as they grow to value and trust your emails. (And here's an interesting technique to get them to download images.)
So if your open rates are slowly declining, maybe less people are interested in what you're sending? Or maybe you have problems getting your emails delivered to the inbox?
So, first, don't use image blocking as an excuse to avoid cold, hard analysis of what you might do better.
And, second, don't rely on open rates as your only indicator of success. What about clicks? Sales? Downloads? Profits? ROI?
Email marketing is recession-proof
Email marketing's low cost and high return suggest it's secure from the ravishes of budget cuts in the light of economic troubles. Or is it?
First, as Ken Magill reports, email marketing isn't proving quite so recession proof after all, with marketers cutting back on spending.
Second, and most importantly, don't play the "email is cheap" card too strongly.
It helps you keep your budget intact during the period of economic difficulty. But when things brighten up, you've made it harder for yourself to justify more resources for more advanced email marketing solutions. After all, you argued that email is cheap. (I've touched on this issue before.)
Email is the glue of Web 2.0 so don't worry about the latter
The fact that LinkedIn and Facebook send me email notifications of friend requests and similar says absolutely nothing about the future direction of email marketing.
Linking the success of email marketing to the continuing use of email is like linking the success of direct mail to the continuing use of paper. (Sort of.)
The point is not whether more or less email is sent. The critical issue is exactly how people use email. When? For what purpose? And which people?
The whole Web 2.0 versus email debate is simply a reflection of changing user habits. Customers and prospects are continually shifting their communication preferences around.
The challenge is to get the best match between the marketing channels you use / communication alternatives you offer and the preferences of each individual you're trying to reach.
Email will be the right choice for some of those individuals. And the wrong choice for others.
So worry about social networks, instant messaging etc. Not because they threaten email. But because they remind us that preferences change and your email marketing needs to adapt to these changes. More on this topic.
OK, time for a soothing cup of Earl Grey tea. Think I'm off the mark here? Then do comment and put me right...
Tags: email marketing, email roi, email open rates, email marketing metrics
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Human nature is such that I can already hear the pounding of thousands of excited feet as we all go running to the nearest video email vendor to follow suit.
Let's take a closer look at the case study before doing so.
First, the conversion rate improvements were compared to previous campaigns with no video at all. It was not a comparison of "embedded video" versus "a screenshot and link to an online video." Nor was it an A/B test.
Second, the inbox deliverability success is cited at 96%. But I don't know of any technology solution that can tell you what percentage of your emails reached the inbox.
So is that number actually the reported ESP delivery rate? (Which normally says nothing about actual inbox delivery.) Or is it based on inbox monitoring? (Which is a more useful guide, but also not foolproof.)
Would be interesting to know more about the email's deliverability and the technology involved in embedding the video.
Third, conversions is a good measure of success, but what about the costs of video creation and delivery? Would like to hear more about the economics. (The case study does describe it as an "ROI winner.")
I'm not knocking the case study: if it wasn't interesting, I wouldn't bother reporting on it. But if you do want to try embedded videos, do your research and be sure to test its performance against the video screenshot approach first.
Your comments on all this are very welcome.
I keep hearing different stories about video emails. Some say embedded videos work. Others write them off as a deliverability and rendering disaster. What's the truth? And does it matter? (If you test and it works for you, then why worry?)
P.S. EmailKarma is running a survey on this very topic which might provide some answers. (Update: and here they are.)
Tags: email marketing, video emails, emails in video
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Let's avoid theory for a change and see what marketers are actually doing in this context...a quick trip into the deep waters of the email world netted a few examples of sign-up and unsubscribe practices for you to mirror (or avoid).
Getting the email address
Calls to action aren't just for your emails. Return Path highlight a good example of a call to action for getting people to part with their precious email address in the first place.
Email Marketing Voodoo pick out all the winning principles applied by Newegg.com in their sign-up process.
DJ Waldow describes one car rental company's successful attempt to acquire an email address offline. But then confusing and delayed messaging undoes some of the goodwill.
Keeping the subscriber happy
Lisa Harmon points to several examples of companies giving subscribers better control over the flow and content of emails they get.
Reagan Taylor alerts us to two examples of companies who send dedicated emails with the sole aim of getting recipients to indicate the kind of communications and content they want.
Saying goodbye gracefully
Some unsubscribe requests are actually people looking to change their email address. They could unsubscribe and then sign-up with the new address. But sometimes they do the first bit and neglect the second bit, becoming an inadvertent unsubscribe.
Alex Williams demonstrates how a subscriber preference center avoids that particular problem.
Joshua Baer shows how one online newspaper puts up too many barriers to unsubscribing, a practice shortly to become illegal in the USA.
And Dennis Dayman has an even better example of what not to do.
More on list building | Tags: email marketing, email list growth, email address acquisition, sign-up forms, subscription forms
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You're probably using a screenshot image of the ready-to-play video to get people to click on through to the web page where the video is actually available to view.
Don't just use the default video still displayed by whatever video player you're using. Instead, superimpose the video's play and menu buttons over a still that does more to entice the click.
For example, here is the default view of the dormant YouTube video from my homemade Xmas message to the email marketers that read this blog:
Compare that image to this one:
As an email marketer, which image are you more likely to click?
Since I have the design talent of a lobotomized hippo, I'm sure the creative types out there can come up with better examples. But you get the point.
Tags: email marketing, video emails
MarketingSherpa are offering $200 off the price of their new B2B lead generation handbook to selected blog readerships. And you're one of those select readerships.
If you use this link, you get the new tome for $497 instead of $697. Not sure how long the offer holds...so don't hang about if you want to benefit.
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(We're looking at the strategies and tactics that distinguish a smart email marketer from a bulk email marketer. See the New Email Marketing index page to access the rest of the series.)
Email works. Which can be a problem. Success sometimes dulls innovation and investment: if it ain't broke, don't fix it (and definitely don't spend any money on it).
But every successful email marketer has a horde of competitors in hot pursuit, each trying to reclaim space in the inbox at the expense of those who fall into smug complacency.
The new email marketing continually tests. And probes. And questions. And asks...what existing opportunities am I missing? What new opportunities are out there? What conventions might be worth challenging?
Existing opportunities
Since every outgoing email from your business has an impact on the recipient, then every outgoing email is a marketing opportunity. Look at all the emails your business already sends and ask what you can do to give them a more positive impact.
The two classic examples are email signatures and transactional emails.
Traditional email business correspondence is by definition personalized, targeted, relevant, timely and (mostly) valued by the recipient. An appropriate email signature is an opportunity to piggyback brand-building and advertising messages on those one-to-one emails, as Simms Jenkins explains.
Transactional email refers to all those order confirmations, shipping notices, account updates and other administrative messages that customers and prospects see.
Again, they're relevant, timely, targeted and valued by recipients. And thus fertile ground for incorporating marketing messages within them. Much has been written on the topic. For example, Melinda Krueger covered the subject recently and MarketingSherpa recommends three steps to a transactional email marketing strategy.
But it doesn't stop there: what other emails are going out?
Does your blog software alert people when a new comment is added to a post they commented on? Does your forum send out "new thread started" notices? What about customer service emails?
Are all these emails sending out the right message / image and a consistent message / image about you, your brand and your products and services?
New opportunities
All the talk of Web (insert number greater than 1).0 often treats email like some old sheepdog. Reliable, efficient, but a little set in its ways. And certainly not up to learning new tricks.
Patent nonsense of course. New email marketing continually searches for novel opportunities thrown up by the eddies and tides of an ever-changing Internet.
Aaron Smith, for example, suggests some ways you might apply the concept of UGC (user generated content) to your emails. And Anna Billstrom reports on one success story where UGC played a key role. Elsewhere, Jack Aaronson discusses how dynamic email ads that update themselves permanently might change the way you think about campaign frequencies.
Spotting new opportunities is not a question of luck.
It comes from an inquisitive mind that constantly seeks innovation and ideas.
It comes from the many sources of email marketing inspiration out there. Whether award and design galleries, case studies, blogs or resource sites.
And it comes from rigorous reviews of your existing efforts, finding the weaknesses and opportunities, and then seeking out tactics to address both. (It never hurts to conduct formal reviews once in a while. Karen Gedney has some thoughts on that, as does Reagan Taylor).
Challenging existing conventions
Finally, opportunity and innovation sometimes arrive in unexpected form. Email marketing is littered with best practices. Which are called that for a reason.
Some best practices are inalienable truths. Others reflect what works best for most people, most of the time. Not all people, all of the time. Sometimes doing things a little differently produces surprising benefits. Here some examples:
- Shorter subject lines work best? That's what most studies show and most experts recommend. But not all. The people at Emma found longer subjects worked best for them. And Alchemy Worx discovered sweet spots when subjects were short or long, but not in between.
- Best time to send? Surely not after we're all tucked into bed? But that's worked for retailers targeting time-pressed mums catching up on email late at night.
- Emails that force you to scroll horizontally?
- Image-only emails? Nobody recommends those. But sometimes they work. Especially if you know the recipients open your emails.
Tags: email marketing, transactional emails, email signatures, user generated content, subject lines, email
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It also graphs the frequency of news references to that term. And matches the two. So a peak in search volume can be correlated with news stories.
It's a rough and ready tool, but has various uses for email marketing:
1. You can track the seasonality of interest in particular products, services or topics. And then plan the timing of related email content and promotions accordingly.
For example, if you track the term "Christmas decorations" you'll see that search volume is actually at its largest in November and the first week of December. So a handicraft newsletter might be better off writing about self-made decorations in late November rather than mid-December.
2. The graphs display results for up to five terms simultaneously. So you can use the tool to compare synonyms and pick the most popular for your subject lines.
3. The tool also reveals the regions and cities where interest in a search term is particularly high. Again, useful intelligence when segmenting your list by location.
4. The results themselves make interesting content for newsletters and blogs. A sports newsletter might report on a Google Trends face off between the two teams in the Superbowl / World Series / NBA Finals etc.
5. It's fun to play with while you wait for the results of the last campaign to come in.
Any other uses for Google Trends you can think of?
Tags: email marketing, google trends, subject lines, content development
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I was fortunate enough to get access to a pre-release webinar featuring the author (Anne Holland) and asked her about the key improvements B2B marketers could make to their use of email.
She had two main recommendations.
First, she notes, too many B2B marketers think their standard email newsletter is an email nurturing campaign.
"...that's not good nurturing. You're not giving them content based on where they are in the sales cycle. Not based on their job title or their industry and not based on whether they know anything about you or not."
Instead, Anne suggests putting new leads on specific email communication streams that reflect the characteristics of the lead...
"Prospects should be getting a different series of emails which are often not as newsy as the other ones. They may be something fairly evergreen that helps lead them through the buying cycle."
Anne's second recommendation is to avoid over-reliance on email alone. She says that a lot of marketers shifted to email in 2001 and it became "the sole, de facto communication channel for nurturing."
There are two risks with that single channel approach. First, deliverability issues...
"In B2B, filtering is a much bigger problem than most marketers realize. If you're being filtered at the corporate level, it does not show up on your delivery report. You don't know how much you're being filtered."
The second issue is that certain leads simply aren't great email users...
"Maybe they're high up and don't tend to check email very often. Or they only check it on their Blackberry. Or it's not their preferred method of communication."
So while email is great, you need alternatives, too...
"I believe you should always supplement nurturing emails with telemarketing and probably also personal direct mail and other touches. If the only way to hear from you again is via email you have a problem."
The handbook | Tags: b2b email marketing, marketingsherpa, anne holland, lead generation
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Dylan Boyd reveals the latest data on forms support.
And Campaign Monitor just updated their CSS reference guide. It covers 60+ CSS elements and properties and how they are handled by 21 desktop and web clients.
(We're looking at the strategies and tactics that distinguish a smart email marketer from a bulk email marketer. See the New Email Marketing index page to access the rest of the series.)
(We're looking at the strategies and tactics that distinguish a smart email marketer from a bulk email marketer.)
Part 6 of this series drew on the wisdom of Voltaire to alert us to the benefits of asking the right questions about our email programs. Now it's the turn of US sci-fi writer Philip K. Dick:
manipulation of words. If you can control the meaning
of words, you can control the people who must use the words
Anyone in marketing appreciates the importance of good (copy)writing in persuading others to take action. So we'll take that as a given.
In the new email marketing, the "right words" also refers to the technical email marketing vocabulary you use when talking to yourself, colleagues and subscribers.
Internal communication
Email marketing has several inappropriate terms that seduce you into the wrong kind of thinking.
The most famous example is probably "open rate" which says nothing about how many people opened your email. Hence calls to rename it the render rate.
Another example is delivery rate, which says nothing about how many of your emails were delivered to the inbox.
Email experts have long railed against the term "email blast," most recently Mathew Patterson and Justin Premick.
Blast is a word that smells of haphazard carelessness rather than thoughtful relevant, targeted, sophisticated communication.
Language does matter. Words matter. Words influence. If a word misleads or misinforms, then use one that doesn't.
External communication
But why worry about email marketing jargon when communicating with subscribers? We don't talk email marketing with subscribers.
Except we do.
Nearly every administrative message contains email marketing jargon. And your use of specialist terminology helps or hinders understanding and expectations.
Obviously if you want someone to do something, you need them to understand what you want them to do. If they can't comprehend a request or instruction, how can they react positively to it or take the appropriate action?
Does everyone out there know what unsubscribe means? (Don't roll your eyeballs: you and I live in a jargon bubble.)
Go out and find five friends who are not power users of the web or email.
Ask them to "whitelist your email address."
Then ask them if they want the HTML version of your email.
And then tell them not to worry because your email is "fully Can-Spam compliant?"
They will look at you like you're speaking Estonian.
Go through all your administrative messages, sign-up forms, subscriber preference centers etc. and double check whether your audience is likely to understand what you mean.
And it's about more than just encouraging comprehension. Words set expectations.
Many email marketing programs subscribe people to a "newsletter" and send them sales promotions. But the word "newsletter" implies informational content to many people.
There's nothing wrong with promotional emails (obviously). But anytime you set an expectation and then fail to fulfill it, you hurt the customer/prospect relationship and run the risk of being labeled spam.
What expectations do you have when you sign up to an "alert" or a "mailing list" or a "newsletter" or "deals"? Yes, these things matter.
In such cases, as one of Dick's fellow writers (Isaac Asimov) wrote, "It pays to be obvious."
Tags: email marketing
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Forcing a subscriber to do things against their wishes is rarely conducive to a great email relationship. But I can understand it if there are good reasons to do so.
So what are the good reasons for not accepting a Gmail address?
I'm not convinced there are enough to warrant these kinds of error messages, but maybe...
- A corporate email address is likely to be checked more often during working hours, ensuring your B2B messages get read in a more timely fashion
- Lead follow-up emails look more credible when sent to the "work" address
Arguments I won't accept:
- Gmail is harder to deliver to (corporate anti-spam technologies are far less transparent)
- Gmail is harder to design for (harder than Outlook 2007 or Lotus Notes?)
- Gmail addresses are only temporary (webmail addresses used to be throwaway addresses. But since the advent of unlimited storage space and other features they are now frequently used as the main, long-term account.)
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(We're looking at the strategies and tactics that distinguish a smart email marketer from a bulk email marketer. See the New Email Marketing index page to access the rest of the series.)
Voltaire, the French writer and philosopher, had more to do with the Enlightenment than email. But he has an important message for us:
Many typical questions asked by email marketers encourage the wrong kind of thinking and the wrong kind of response.
Instead of blithely repeating questions of the past, the new email marketing reformulates those questions to encourage better thinking and the right response.
Is email dying?
How do I adapt my email marketing strategy to new user habits?
Should I switch resources to social media/SMS/blogs etc?
Where is my target audience and what is the best combination of channels to use to influence them?
What's a good open rate?
What am I trying to achieve with my emails? How do I measure that? What is my current position? And how do I improve that?
How do I stay off blacklists?
How do I ensure my emails are recognized and valued by recipients?
What is the best day/time to send email?
Given what I know about my audience and my emails, what days/times are likely to pull the best response and how do these compare in my tests?
How can I boost my email responses?
How can I boost my email responses while at the same time delivering more value to recipients?
Who can I send my emails to?
How can I get more people to proactively opt-in to my email communications?
How do I stop people unsubscribing?
What alternatives and choices can I give people so they are more likely to stay in my email program?
How long should the subject line be?
What do my subject line tests with my list tell me about optimum lengths?
What ESPs get highest delivery rates?
What changes can I make on my side to improve delivery rates?
How do I get as big a list as possible?
How do I ensure my list has as many active, engaged subscribers as possible and as few dead or unresponsive addresses as possible?
How can I cope without more resources?
Have I done everything within my power to optimize my program with the resources I do have available (welcome messages, alt-tags etc.)?
...and so on. As Voltaire also said, "No problem can withstand the assault of sustained thinking."
Tags: email marketing
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Recent surveys suggest, however, that image suppression is still news to some.
Chad White reports on new research on how retailers and marketers have adapted email design to cope. Or haven't, as the case may be.
For example, an astonishing 37% of the retail emails examined failed to use alt tags appropriately. Yes, alt tags, which are about 5 minutes work per email.
Again, the message is that basic best practices can help you stand out while others fail. According to Chad, many marketers that had adjusted design for image blocking report significant improvements in responses.
See here for various articles that will help with designing for image suppression. Or get the t-shirt.
Some other image-related posts that caught my eye recently...
Keith Muth discusses a problem (and solution) for image displays in Hotmail.
Pablo Iglesias looks at image formats and dimensions in email, while Adam Covati covers the issue of image file sizes and the email viewing experience.
Tags: email design, email images, image suppression, image blocking
So wrote Kim McPherson on July 24th, 2000.
Almost eight years later and a new survey by Return Path reveals:
welcome message to new subscribers
The companies studied were not SOHO types like me. They were top brands like Nike and Sony.
Return Path's Bonnie Malone-Fry blames problems with getting IT folk to take the necessary action. A polite explanation.
Web site, agreeing that he will receive further
communication...This is the minimum amount of permission
considered appropriate
So wrote Debbie Weil on March 7th, 2001.
Over seven years later and an informal survey by the Email Experience Council reveals that 44% of respondents either use opt-out to build a list (sign people up without permission) or oblige people to uncheck a pre-checked sign-up box to avoid being added to a list.
OK, so a lot of people aren't following best practices. Depressing, but true. But what does this mean for you?
Things like welcome messages and permission-based list growth are best practices for a reason. They encourage lasting, mutually beneficial email relationships with prospects and customers.
They're also relatively easy to implement using tools provided by even the lowest priced email marketing tools, web applications and software.
If you follow them and your competitors don't, then the growing competitive pressure, diminishing attention spans and rising quality bars will knock the latter out of the inbox and leave you in it.
Tags: email marketing, opt-in email, permission marketing, list welcome messages
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Here's a quick list with tips and links. Feel free to add more examples in the comments.
In no particular order:
Survey your list
You can learn a lot about who did what and when by examining campaign reports. But the metrics aren't so good when it comes to the whys (and why nots).
You can help fill in some of the knowledge gaps by surveying your list. Subscribers are an obvious, but overlooked, source of tips and insight for improving your emails.
Surveys also communicate the fact that you value the subscribers' opinions. It's all about relationships, right? And any subsequent changes you make carry the legitimacy of a democratic decision.
Make a backup
Do you have your address list, campaign details and all associated data backed up somewhere safe?
Dust down the old material
Revist all the sign-up forms, confirmation and welcome emails, email footers, unsubscribe mechanisms and subscription pages you setup way back when and never bothered looking at again.
- Do they still work?
- Do they still communicate the right message?
- Do they add value to your program?
Take sign-up forms as an example. In the past few days...
- Michael Williams evaluated various aspects of the sign-up process and language used.
- DJ Waldow and Kimberly Snyder offered insights from reviews of some retailers' efforts.
- Denise Cox looked at some of the reasons why people don't complete the newsletter subscription process.
- And Dylan Boyd highlighted a novel sign-up form with lessons for the rest of us.
Do something about the addresses that never respond
They ARE costing you business. Besides, it's the new email marketing.
Bite the email authentication bullet
There's a reason people keep banging on about it. If your email's authenticated, it tells ISPs and email services that you are who you say you are, and you're prepared to be accountable for your email actions. Expect that to become a prerequisite for delivery success.
Adam Covati had a recent summary. Check out EmailKarma's authentication posts and my own overview for marketers.
Review your email marketing strategy
Seriously. When did you last sit back and ask "What do we actually want to achieve and is what we currently do the best way to reach those goals?"
If you need help formulating a strategy, try Jeanne Jennings' six-part article series on the topic. Megan Ouellet has a list of boxes to tick when performing a self-evaluation. And Aaron Smith offers some tips on defining an effective production strategy.
Any other useful tasks that always get pushed to the bottom of the to-do list?
Tags: email marketing
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Unsolicited email advertising a spam-proof email address service, whose terms of service forbid the use of that service to send spam.
All together now, it's like raaaaaaaiiiiinnnnn on your wedding day.


text:
A giant step for boteachkind?
By Simon Rocker, January 5, 2012
The winter skies are thick with kites as various names are thrown up for successors to Lord Sacks as Chief Rabbi. This week Uri Geller was championing his old buddy Shmuley Boteach, telling the Jerusalem Post that he was the only man for the job.
Rabbi Boteach quipped during his Limmud appear-ance last week that the UK post would be a downgrade, since "I've recently been voted intergalactic Chief Rabbi of the Milky Way".
But Geller would need to use all his mysterious powers to get his friend chosen. The United Synagogue, I feel, would rather pick Baroness Neuberger as Chief than bring back Shmuley.
Last updated: 11:43am, January 5 2012


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|Results: 5Comments by: Anti536
|File: BasicMinimap12-02-11
Minimap Zone Text
Many thanks for this addon. It is very simple and neat. My only complaint is it does not show the "Minimap Zone Text". It is good to see where we are at now by just looking at the minimap. Is it possible to add this in? OR does anyone know how to add the code in Lua to show the "Minimap Zone Text"? Btw, thanks Leobolin...
|File: ShinyBuffs08-08-11
The addon look nice. I wondered if this addon can tell who applied the buff on me from the tooltips? Thanks
|File: PhanxChat10-13-10
Social Tab
hi there., I really like Phanx Chat a lot, and thanks for the great addon. Blizzard moved the 'social tab' on top of the standard chat box. So, would it be possible to add the 'social tab' on top of the Phanx Chat box? thanks
|File: ncHoverFocus09-17-10
hi, It is nice and easy addon. thanks . Do you think if possible to make the focus frame moveable?
|File: gFrames07-30-10
New to gframes
Hi, this unite frame look good. I tried /Ulay 2 and the size is still big for me. Is there anyway I can resize the Unit Frames? If yes, please guide me. How to show the debuff on top of the player frames? Can I make the healbar thicker/bigger? If yes, can you guide me again please? Many thanks.


text:
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text:
I have followed this exact tutorial on installing php on a Fedora 15 system.
I have all the necessary packages installed with no errors. Yet the simple phpinfo() test page will show - it will show a blank page. When I try to see the source, I see it downloaded my .php file as plain text and loaded it in the browser.
So I am guessing for some reason php module is not loaded in httpd. Does anyone have any idea why?
P.S. I am really hoping SELinux this time has nothing to do with this!


text:
Gardella Honors House
The Gardella Chapel was dedicated in the summer of 1963. This thirty-six by fifteen foot structure is located in the northwest quadrant of campus between Briggs and the School of Architecture. The chapel was the gift of Mr. and Mrs. George A. Gardella, and dedicated to Our Blessed Mother. In recent years the use of the structure as a worship space had significantly decreased. Given this state of affairs, it was thought that the University might be able to make a better use of this space. After meetings with various stakeholders and a representative of the Gardella family in the spring of 2006, permission was granted to move ahead with plans to convert the space to an Honors House.
Funds were raised from private donors to renovate and furnish the space for this purpose. The roof was newly re-surfaced, the heating system and electric capacity upgraded, the limestone walls cleaned and the ceiling freshly painted. Wi-Fi internet access was extended to the structure, and air conditioning installed. Furnishings include study tables, a couch, comfortable reading chairs, and floor lamps. The space is used primarily as a 24/7 quiet study place for Honors students, but has also been used for informal Program gatherings.
The first official Honors event in the Gardella House was a screening of Little Miss Sunshine, which took place after the structure's official dedication on Wednesday, September 19, 2007, as part of the Founders Celebrations.
To request a key to the Gardella House, click here.


text:
Alabama Softball 2013
#1 Alabama at #8 Tennessee
Mar 08, 2013 at Knoxville, Tenn. (Lee Stadium)
Score by Innings R H E
Alabama............. 000 001 2 - 3 6 1
Tennessee........... 000 300 1 - 4 7 1
Note: 1 out, 3 runners LOB when the game ended.
Umpires - HP: Paul Edds 1B: David Erwin 3B: Dave Rheinecker
Start: 6:30 pm Time: 2:30 Attendance: 1689
Weather: Clear, 40s
E. Renfroe faced 2 batters in the 7th.
Alabama Softball 2013
#1 Alabama at #8 Tennessee
Mar 08, 2013 at Knoxville, Tenn. (Lee Stadium)
Alabama starters: 1/lf Braud; 8/cf McCleney; 10/2b Hunt; 33/p Traina; 22/c
Fichtner; 19/dh Richard; 15/ss Hays; 9/3b Conley; 18/rf Hawkins; 4/1b Branham;
Tennessee starters: 88/3b R. Chavanne; 33/rf K. Dotson; 27/2b L. Gibson; 44/ss
M. Shipman; 77/dh C. Tarango; 15/lf M. Davin; 11/1b M. Brown; 6/c H. Akamine;
23/cf W. Hammond; 13/p E. Renfroe;
Alabama 1st - Braud grounded out to 2b. McCleney
grounded out to ss. Hunt reached on an error by 3b. Traina struck out swinging.
0 runs, 0 hits, 1 error, 1 LOB.
Tennessee 1st - R. Chavanne grounded out to 3b. K.
Dotson reached on an error by 3b. L. Gibson singled to right field, advanced to
second on the throw; K. Dotson advanced to third. L. Gibson advanced to third;
K. Dotson out at home c to 3b to c, caught stealing. M. Shipman grounded out to
p. 0 runs, 1 hit, 1 error, 1 LOB.
Alabama 2nd - Fichtner grounded out to ss. Richard
flied out to cf. Hays struck out swinging. 0 runs, 0 hits, 0 errors, 0
Tennessee 2nd - C. Tarango struck out swinging. M.
Davin flied out to rf. M. Brown flied out to rf. 0 runs, 0 hits, 0
errors, 0 LOB.
Alabama 3rd - Conley grounded out to 2b. Hawkins
grounded out to 2b. Braud struck out swinging. 0 runs, 0 hits, 0 errors,
Tennessee 3rd - H. Akamine flied out to cf. W.
Hammond struck out looking. R. Chavanne walked. R. Chavanne stole second. R.
Chavanne advanced to third on a wild pitch. K. Dotson flied out to lf. 0
runs, 0 hits, 0 errors, 1 LOB.
Alabama 4th - McCleney grounded out to ss. Hunt
struck out swinging. Traina struck out swinging. 0 runs, 0 hits, 0
errors, 0 LOB.
Tennessee 4th - L. Gibson singled to third base. M.
Shipman singled to right center; L. Gibson advanced to third. M. Shipman stole
second. C. Tarango homered to center field, 3 RBI; M. Shipman scored; L. Gibson
scored. M. Davin singled to second base. M. Brown grounded out to 3b; M. Davin
advanced to second. H. Akamine walked. J. Burroughs pinch ran for H. Akamine.
W. Hammond fouled out to 3b. R. Chavanne fouled out to lf. 3 runs, 4
hits, 0 errors, 2 LOB.
Alabama 5th - H. Akamine to c for J. Burroughs.
Fichtner struck out swinging. Richard popped up to 1b. Hays flied out to lf.
0 runs, 0 hits, 0 errors, 0 LOB.
Tennessee 5th - K. Dotson grounded out to p. L.
Gibson grounded out to 2b. M. Shipman struck out swinging, out at first c to
1b. 0 runs, 0 hits, 0 errors, 0 LOB.
Alabama 6th - H. Tobler to rf for K. Dotson. Conley
popped up to 1b. Hawkins singled to catcher. Braud singled to catcher; Hawkins
advanced to second. McCleney reached on a fielder's choice; Braud advanced to
second; Hawkins out at third lf to 3b. Hunt singled to left field, RBI;
McCleney advanced to second; Braud scored. Traina walked; Hunt advanced to
second; McCleney advanced to third. Fichtner reached on a fielder's choice;
Traina out at second 2b to ss. 1 run, 3 hits, 0 errors, 3 LOB.
Tennessee 6th - C. Tarango flied out to 2b. M. Davin
grounded out to ss. M. Brown walked. H. Akamine popped up to p. 0 runs, 0
hits, 0 errors, 1 LOB.
Alabama 7th - Richard singled up the middle. Hays
walked; Richard advanced to second. I. Renfroe to p for E. Renfroe. Conley
popped up to p. Hawkins doubled to left field, advanced to third, 2 RBI; Hays
scored; Richard scored. Braud singled to shortstop. McCleney popped up to ss.
Hunt intentionally walked; Braud advanced to second. Traina popped up to 2b.
2 runs, 3 hits, 0 errors, 3 LOB.
Tennessee 7th - W. Hammond walked. W. Hammond
advanced to second on a wild pitch. R. Chavanne singled to third base; W.
Hammond advanced to third. K. Dotson to rf for H. Tobler. Davis to rf for
Hawkins. R. Chavanne stole second. K. Dotson struck out swinging. L. Gibson
intentionally walked. M. Shipman singled down the lf line, RBI; L. Gibson
advanced to second; R. Chavanne advanced to third; W. Hammond scored. 1
run, 2 hits, 0 errors, 3 LOB.


text:
I had the opportunity to sit down with Russ Conser of Shell to talk about their Gamechanger program, which is one of the longer standing internal and open innovation efforts around. I hope you'll enjoy the interview.
Previous Post: Bursting My Own Thought Bubbles
Next Post: Are You Asking the Right Questions?
The video breaks up after 3 mins. I would love to hear the interview – if you have a clean version. Thanks.
I will embed the Vimeo version and see if that works any better for people.
Thank you for letting me know it wasn't working.
I'll have to explore to find the root cause and try and resolve on YouTube.
Hopefully the Vimeo version won't have the same problem.
All the best,
Your hosts, Braden Kelley, Julie Anixter and Rowan Gibson, are innovation writers, speakers and strategic advisors to many of the world's leading companies.
"Our mission is to help you achieve innovation excellence inside your own organization by making innovation resources, answers, and best practices accessible for the greater good."


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"Into your hands, Lord."
~ Thomas of Villanova, university professor, philanthropist; known as the "Father of the Poor"; his dying words.