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Modeling is taxing on your hair. Some stylists may choose to swirl your whole head into a knot and then nudge you onto the runway. They want you to look good for an hour, they don't care that afterwards shaving your head may be the best option to counter the damage.
Many models have this exact experience. The advertisers, and the modeling agency are happy. The pictures came out amazing during this shoot, but their hair came out in pieces. If you learn nothing else in modeling, or life for that matter, know that if you don't take care of yourself, there is a chance that nobody else will either.
One way to boost the strength, manageability, straightness and shininess of your strands is to get a Brazilian Blowout. World famous models, actors, actresses have been using a very easy but slightly expensive trick to have unbelievably beautiful tresses. Now, bankers, teachers, plumbers and anyone who has struggled with frizz can achieve the same feat.
The Elite Salon and Spa in Riverside, California is offering a 50% discount on this service. For a limited time, they are charging $99, though certain restrictions apply. This is a hundred dollar savings and those interested can contact them at 951-534-0479.
To be well informed of the potential risks of this chemical process click on the video, and for more information on occurrences in the modeling industry, be sure to subscribe!


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Since the last NFL expansion in 1995, nearly half of all teams that made the playoffs did not the year before.
For 16 consecutive years, between 1996 and 2011, five or more teams entered the postseason that were eliminated from playoff contention the previous season.
All 32 teams have made a visit to the playoffs since 1998. The anchors are Buffalo (1998) and Houston (2011).

subset: commoncrawl


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Detect Bad Sectors on HDD with Windows Surface Scanner
If you are looking for any tool to detect bad sector on your HDD then a freeware tool is available for you i.e Windows Surface Scanner. This is free but powerful software will quickly scan your hard drives and let you know if there are any sector errors.
It is critical that all customers thinking about running data recovery software run the Freeware Windows Surface Scanner before choosing their recovery option.
There are many scenarios where your computer may be acting flaky. Often times hours can be saved by checking the hard drive for bad sectors. This is the reason DTI data Recovery is offering this full version freeware utility – Windows Surface Scanner.
This software will read each sector of a physical drive that is currently mounted on an XP, Vista, or Windows 7 operating system. Each sector is examined for a read error. If a read error occurs the error counter will increment.
Download Windows Surface Scanner
This article was last updated on July 7th, 2011 in Uncategorized


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Film Review: Spread
More Sundance reviews
PARK CITY -- It's understandable that Sundance has to include a few star-driven items on its schedule to fill the big theaters and help pay the bills, usually in the premiere section, but "Spread" with Ashton Kutcher marks one of the low points of the festival. The story of a handsome young stud out to enjoy the good and easy life in L.A. by servicing older women (and plenty of others on the side), it comes off as an unpleasant, unrealistic morality tale. Loaded with music and pretty bodies, the film has a chance to lasso a young, indiscriminate audience of Kutcher fans.
Curiously, as Nikki, Kutcher's attraction to older women echoes his real life and could become a selling point for the film. Nikki is the kind of arrogant boy-toy who flocks to the City of Angels confident that there is gold in the hills, and for many there is. With a strut to his step and a chip on his shoulder, Nikki hooks up with Samantha (Anne Heche), an attractive barely older woman who installs him like a piece of furniture in her $5 million home overlooking the city (the film's big joke is that it used to be Peter Bogdanovich's place).
Heche still looks great -- with and without her clothes -- and the idea that someone like her is over the hill is one of the film's many offensive elements. Women throughout are disrobing, but except for his shirt, Kutcher remains dressed, a hypocrisy of many films like this.
There is one line in the film that suggests Samantha is a lawyer, but how she came by her money is a mystery beyond the film's reach. When she goes out of town on business, Nikki predictably has a big party, beds a few girls and gets caught having sex during Monday Night Football.
Eventually he's back on the street with no car and no place to live, and calls on his more down to earth high school buddy Harry (Sebastian Stan). When even that relationship sours, he hits rock bottom and sheds a few designer tears. As written by Jason Dean Hall and directed by David Mackenzie, the film strikes few authentic notes, though it is loaded with a pretty good soundtrack of pop tunes, probably intended as another selling point.
But, alas, the tables are turned on Nikki when he meets and falls for the lovely Heather (Margarita Leviera), who is even better at the game than he is. The ending of the film is one of the few bold and unexpected turns, but it's too little, too late, and the rest of the story is utterly predictable.
For this kind of film to work it's necessary to like or at least feel sympathy for the characters. Unfortunately, even in hard times, Nikki is vacuous and uninteresting, and Kutcher, try as he might, is unable to bring him to life. Heche does her best with a thinly drawn role and other performances are adequate but mostly just there as window dressing for Nikki. Befitting this kind of story, the film is stylishly shot by Stephen B. Poster and designed by Cabot McMullen. But it's still probably not a place you'd like to visit.
Production: Katalyst Films, Barbarian Films
Cast: Ashton Kutcher, Anne Heche, Margarita Levieva, Rachel Blanchard, Sebastian Stan, Sonia Rockwell
Director: David Mackenzie
Writer: Jason David Hall, Paul Kolsby
Producers: Ashton Kutcher, Jason Goldberg, Peter Morgan
Executive producers: Myles Nestel, Anthony Callie, Paul Kolsby, John Limotte, Aaron Kaufman, Douglas Kuber, Ron Hartenbaum
Director of photography: Steven B. Poster
Music: John Swihart
Production designer: Cabot McMullen
Costume designer: Ruth E. Carter
Editor: Nicolas Erasmus
Sales: Endeavor Independent
No rating, 97 minutes


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UT Arlington | find
people | maps | submit
an event
"Nanomembranes for Silicon Photonics and Flexible Optoelectronics"
Weidong Zhou, Professor of Electrical Engineering, UTA
In this talk, I will review major progresses made over the last few years on this emerging and exciting field, with focuses on PDMS transfer printed photonic crystal nanomembrane lasers on Si (Nature Photonics, Sept. 2012) for Si photonics, Fano resonance photonic crystal membrane reflectors and filters, and high speed flexible RF electronics (Nature Scientific Report, Feb. 2013), etc. The convergence of nanomembranes and Fano resonance photonic crystals and metamaterials will also be discussed, with potential applications in the areas of 3D Si CMOS photonics, flexible, bio-inspired/integrated photonic/electronic systems, and multi-spectral multi-color infrared imaging and sensing systems, etc.
Office of
University Communications(for inquiries on individual
please contact the event sponsor)


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College Hockey:2002-03 Boston College Season Preview
After four straight Frozen Four appearances and a 2001 national championship, the Eagles took an expected nosedive last year. With almost three-quarters of the roster made up of freshmen and sophomores, BC dropped to a .500 record. With that rebuilding year under their belts, however, the Eagles should once again be a power in the league and on the national scene.
The strength begins up front where Tony Voce (26-22–48) and Ben Eaves (13-25–38 in 23 games) form one of Hockey East's best one-two punches. Add to that a strong sophomore class led by Dave Spina and Ryan Shannon and impact freshmen Patrick Eaves (Ben's brother) and Chris Collins.
"I feel that we're the deepest at this position," says coach Jerry York. "In Tony Voce and Ben Eaves we've got two of the most dynamic players that we've had here for a while. The other group of players are really going to add depth and make us a dangerous offensive unit because you can't just ride two people.
"The two seniors, Anthony D'Arpino and A.J. Walker, both have been role players for us and are ready to assume a larger role for us in their fourth years… Our sophomore class — particularly Spina, [Ned] Havern, [Ryan] Murphy and Shannon — are really going to be strong players for us this year. They had a great baptism by fire last year."
Although Patrick Eaves is already penciled in on his brother's left side, BC fans may need to rein in expectations for a second familiar name. Freshman Steve Gionta won't be expected to reprise brother Brian's heroics; he'll be filling more of a hard-nosed, checking role.
The entire defensive corps is back, led by J.D. Forrest, who feels he's close to 100 percent after surgery to repair the five wrist tendons cut in the regular season finale. As with the forwards, the sophomore class — made up of Andrew Alberts and John Adams — holds the key to the blueliners' collective success.
"It's an area where we certainly feel that we're going to be better," says York. "We expect our senior, Billy Cass, to have his best year of his four. Brett Peterson, a junior, has played a lot for us in his two years and we think that will show in his play this year.
"The two sophomores, John Adams and Andrew Alberts, got so much better as the year progressed last year. We think their size and competitiveness are really going to help give us a solid core of defensemen. [They] are going to be very, very strong for us.
"Then we have what we think is one of the premier defensemen of all college hockey in J.D. Forrest. We're very excited that the offseason surgery on his wrist has come along very well. He'll log a lot of minutes."
Eagle goaltenders Tim Kelleher and Matti Kaltiainen both had their moments last year, but could use the same step forward that Scott Clemmensen took two years ago when he became dramatically more consistent.
"We're certainly stronger because of the experience they both had last year," says York. "It'll be interesting to play it out and see how it all evolves, but my initial observation is that I feel more confident about our goaltending position. They're both going to compete. I think we've made some steady improvement in that position."
The pieces seem to be in place for a BC return to playoff home ice, at the very least, and a likely return to the national stage.
"I think we're right back in the mix of teams that will compete for a Hockey East title," says York. "And it's been proven if you're in that mix, you're in the national mix. So I feel very good about the season in front of us, based on the maturation of our players from last year, the addition of some key freshmen for us and [the hope that we'll] stay healthy through the lineup.
"I like our talent level, our speed, our comrade-ship. I like a lot about this club."
The following is a self-policing forum for discussing views on this story. Comments that are derogatory, make personal attacks, are abusive, or contain profanity or racism will be removed at our discretion. USCHO.com is not responsible for comments posted by users. Please report any inappropriate or offensive comments by clicking the "Flag" link next to that comment in order to alert the moderator.
Please also keep "woofing," taunting, and otherwise unsportsmanlike behavior to a minimum. Your posts will more than likely be deleted, and worse yet, you reflect badly on yourself, your favorite team and your conference.


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202nd Military Intelligence Battalion Bravo Company
Commander - 318-430-2868
B Company Welcome:
Welcome to B Company {Counterintelligence (CI)}, 202nd MI Battalion; the Black Knights. As Commander, my 1SG and I would like to welcome and prepare you for the continuous and dynamic missions set, you can expect while you assigned to B Company. Please call either of us for additional information.
Unit Mission Statement
B Company, 202nd MI Battalion conducts continuous Counterintelligence (CI) activities in the USCENTCOM area of responsibility in support of Third U.S. Army/CFLCC and USCENTCOM. On order, deploy trained combat ready teams to conduct CI activities to detect, defer, and defeat adversaries in order to promote regional stability, support allies, and protect U.S. national interests; the company supports other commands as directed with expert CI support when available.


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John Crawley has been convicted of two DUIs within a 15-year period.
His second one led to a portable breathalyzer machine that's hooked up to the ignition of his car. If he fails the test, his car won't start.
The device also requires Crawley to periodically retest while he's driving. If he fails, the car stops.
John himself says he's all for cracking down on drunk drivers, including himself, but not this way; Crawley claims the device malfunctions more than it works.
In one instance, the mouthpiece was too moist, forcing Crawley to start over.
That entails him reaching for a replacement mouthpiece, taking his eyes off the road. Crawley thinks these devises can be just as dangerous as the drunk drivers they're designed to catch.
He's trying to file a lawsuit to clarify their usage here in Florida.
Another problem is who's responsible for initiating the breathalyzer devises.A judge can order a DUI offender to install the equipment, but so can the State Division of Motor Vehicles. In at least one case, a judge overturned the DMV's decision.
Drunk Driving Statistics
Source: www.nhtsa.dot.gov (National Highway Traffic Safety Administration Web site) contributed to this report.


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|Aug 28, 2013
Great update. Seemed to have a little bit of everything. I have a red head fetish so I might be a little bias, but I loved it. Enjoyed the way she squirms around to make sure each insertion hit exactly the right spots. You could defiantly tell she knows what she likes in any position.She did look at the camera a little much for my taste. I like the girls to concentrate on themselves not the camera. That is just personal preference though.
|Fucking Machines
18 U.S.C. 2257 Record-Keeping Requirements Compliance Statement All material shown on this website is consensual. No model was harmed during the filming of these movies. Copyright ©2016 Kink.com


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Woman Denied Driver's License in Wife's Name
Written by Your 5News Team
Last updated on December 06, 2012 @ 6:16PM
Created on December 06, 2012 @ 6:06PM
MORGANTOWN, W.Va. (AP) - For a year, Romney waitress Cynthia Landis has legally been a Landis.
It's the name on her Social Security card, the name on her District of Columbia marriage certificate and the name on her Virginia driver's license.
But the state of West Virginia won't recognize it.
The Division of Motor Vehicles won't issue Landis a license in that name because she's married to a woman.
Deputy Commissioner Steve Dale says state law forbids the agency from recognizing the legality of any documents related to a same-sex marriage. He says Landis can seek a court order changing her name, or she can get a license with her ex-husband's surname.
Landis calls the state's position ridiculous and discriminatory.
She says she just wants the state to recognize her name, not her marriage.
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Rick Rossovich Movies and Career Information
Aug 28, 1957
Palo Alto
Aug 28, 1957
Palo Alto
Rick Rossovich is an American actor best known as Ron "Slider" Kerner in the 1986 classic Top Gun. Rossovich was born Frederic Enrico Rossovich in Palo Alto, California. His brother, Tim Rossovich, is a former professional football player and also an actor. He attended college at Sacramento State University.
- Rick Rossovich Movies before 2015
- Artworks 2003
- Streets of Fire 2000
- Truth or Consequences, N.M. 1997
- Roxanne 1987
- Top Gun 1986
- Secret Ingredient (Tajna manastirske rakije)
- Cover Me
- Legend of the Lost Tomb


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Please enter a valid Company name
Please enter a valid Company name
Enter valid Company name
Enter a valid Company name
215 Centerview Dr Ste 360Brentwood, TN, 37027 United States(615) 377-4200
Blast furnaces and steel mills, nsk
Hoover's Inc., a Dun & Bradstreet Company puts you on the fastest path to business. Hoover's offers proprietary business information through the Internet, data feeds, wireless devices, and co-branding agreements with other online services.
© Hoover's Inc,


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Making sure the content you create is optimized from an organic search perspective is very important, but there is much more you can do to promote your content.
Here are some ideas both paid and unpaid for getting the word out.
- Content syndication – this is where you pay a third party publisher to promote your content, usually for a fixed price per lead. Before embarking on this or any other paid promotional opportunity be sure to have a good understanding of what you can afford to pay for a lead (more on measuring ROI in an upcoming blog post).
- Paid search – use relevant content as offers in your paid search programs, driving respondents to an optimized landing page for lead capture.
- Online advertising – content offers can be used in targeted banner advertising campaigns using ad networks or through deals with individual publishers. Most ads are placed on a CPM (cost per 1,000 impressions) basis, but some publishers offer CPC (cost per click) or CPL (cost per lead) pricing models. This can be a good way to kick off awareness of a piece, but you have to understand the metrics behind the pricing models to determine if this is a wise spend.
- Social media – let your social media contacts know about your new content (this includes traditional media and the blogosphere of influencers that you follow). Post on your Blog site, tweet, and post to your LinkedIn groups. Make sure that your employees post a link to the content on their LinkedIn page, and promote in relevant groups and on your company's LinkedIn page.
- Comment fodder – as you do your rounds of the bloggers that you follow, be sure to mention and link to your content where relevant using the comment functionality.
- Promote on your Web site – this seems obvious, but most companies don't do a good job of promoting their content on their own Web property. Maximize the piece's exposure by promoting it with links or banners on all relevant pages.
- Social sharing – add social sharing icons to your content to encourage sharing. Eccolo media found in their 2011 B2B Technology Collateral Survey, that adding social sharing icons actually changed people's perception of the content in a positive way.
- Non-paid channels – look for channels where you can upload your content, and don't stick with just one site per channel. Upload your photos or images, videos, presentations, podcasts on all relevant sites and make sure you tag them with your keywords to facilitate search.
There are many other tools and channels for getting the word out about your content, including those mentioned in this Mashable article by Shane Snow.
In the next post in this series we'll cover how to figure out if your content marketing is working.


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May 6, 1998
UCLA's Al Scates guided the Bruins to their 17th NCAA men's volleyball title May 2 to establish an all-time single sport record for coaches. The men's volleyball national championship was the Bruins' third in four years and fourth in the last six seasons.
UCLA's athletic program now owns 77 NCAA championship trophies, a continuing collegaite record. Under current Athletic Director Peter T. Dalis, UCLA has won 30 NCAA team titles since 1983.
UCLA, 28-4, defeated top-seeded Pepperdine 3-0 in the NCAA championship match at the Stan Sheriff Center, hosted by the University of Hawaii.
The victory raised the Bruins' championship match record to 17-4 and their overall NCAA Tournament record to 46-5, both NCAA records. UCLA, which defeated Pepperdine in three out of four matches in 1998, improved its all-time series record against the Waves to 62-16, 3-1 in the NCAA finals.
In the NCAA championship match against the Waves, who fell to 23-5, five Bruin starters hit for double figure kills. The NCAA Tournament's Most Outstanding Player, UCLA sophomore All-American Adam Naeve, spiked 23 kills with just one error in 35 swings. He also added a match high three aces and five blocks. The Bruins also received 21 kills, eight digs and two aces from sophomore Evan Thatcher, 18 kills and 11 digs from senior quick hitter Tom Stillwell, 17 kills and seven digs from junior outside hitter Fred Robins and 15 kills, six digs and a block from senior Ben Moselle. First-team AVCA All-American setter Brandon Taliaferro distributed 84 assists, dug eight balls, blocked six and served two aces. He earned All-Tournament honors along with Robins.
"The guys kept ripping the serves," said Scates. "The serving game is really important to us."
The Bruins served nine aces against the Waves, including four in Game 1. The Bruins' 217 aces this season set a school record and Naeve's 56 aces set an individual school record.
UCLA also extended its NCAA semifinals winning streak to 17 matches with a thrilling 3-2 victory over Lewis University. In that match, the Bruins were sparked off the bench by junior quick hitter Danny Farmer, who spiked a career high 26 kills, dug five balls, blocked four and served an ace. Farmer also ignited a UCLA run of 17 straight points in Games 2 & 3. Naeve added 34 kills, 10 blocks, six digs and two aces.
UCLA VB QUICK FACTS 1998 NCAA Tournament Results Apr. 30 UCLA d. Lewis, 3-2 May 2 UCLA d. Pepperdine, 3-0
1998 Honorees: #3 Brandon Taliaferro, So., Setter NCAA All-Tournament Team 1st Team AVCA All-American 1st Team All-MPSF AVCA and MPSF Player of the Week, Apr. 13
#14 Fred Robins, Jr., Outside Hitter NCAA All-Tournament Team 1998 Outrigger Invitational All-Tournament Team
#15 Danny Farmer, Jr., Quick Hitter Academic All-MPSF nominee
#17 Tom Stillwell, Sr., Quick Hitter 3rd Team All-MPSF 1998 Outrigger Invitational All-Tournament Team
#18 Adam Naeve, So., Quick Hitter NCAA Tournament Most Outstanding Player 1st Team AVCA All-American 1st Team All-MPSF 1998 Outrigger Invitational MVP MPSF Player of the Week, Feb. 3
#19 Charlie Jackson, Sr., Setter GTE/CoSIDA Academic All-America and Academic All-MPSF nominee
#20 Ben Moselle, Sr., Outside Hitter 2nd Team AVCA All-American 2nd Team All-MPSF
Website: www.uclabruins.com


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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
This article provides several looks at simple depreciation, including one entrepreneur's example.
This tool will help you develop and practice giving a compelling venture presentation.
As you are determining the right executive compensation program, you might find this tool helpful in establishing and communicating an overall compensation philosophy for your company.
This document is a sample executive employment agreement covering base salary, incentive bonus, equity incentives, benefits, termination, restrictive covenants, intellectual property, and more.
This tool was designed to assist an entrepreneur who set up a bonus system that keyed off the company's EBITDA. By having a bonus program tied to EBITDA, top team members were forced to think like an owner thinks about expenses, opportunities, and investment.
The U.S. Congress enacted IRC Section 409A in the midst of corporate scandals that saw highly-paid executives receive deferred compensation payments while other employees lost their retirement savings. Public and private companies must comply for deferred compensation to keep preferential tax treatment status. This article outlines the risks of not complying and what compensation is involved.
During a round of investment in seed- (start-up) and early stage companies, angel investors typically invest from $25,000 to $100,000 each. The round usually totals between $250,000 and $1 million, and the company valuations run from $1 million to $3 million. Collectively, the angels purchase from 20 to 40 percent of a company's equity and seek a return of 20-30x over five years.
Since the Internet bubble burst, the pre-money valuations of seed-stage companies by venture capitalists have averaged between $1 million and $3 million. Angel investors tend to participate at earlier investment stages than VCs, so pre-money valuations for angel deals nearly always fall into this admittedly wide range. What factors within this range impact the valuation of a specific company?
The accompanying Valuation Worksheet provides entrepreneurs and investors with an empirical basis for deciding if a start-up company should be valued near the top or bottom of the range. It's not designed to be used for definitive valuation calculations.
The Valuation Worksheet lists major factors and key issues to consider in judging the value of a seed (start-up) company. Note the following features:
Entrepreneurs can use the worksheet to gain insights into what investors are looking for in a fundable seed-stage company and to identify factors that justify higher pre-money valuations. The worksheet is also a roadmap on how entrepreneurs can improve the fundability of their enterprises and increase the pre-money valuation.
Just as with hiring internal managers and staff, using external support requires careful planning and selection. Before you select a consultant or contractor, determine your budget, scope of work, timeline, measures for success, and other resources available to support the people who will do the work. Use this worksheet to help you think through important issues and to guide you in the selection process.
Review this sample Cash Flow Report and Cash Flow Statement for this year old business to understand the primary differences in these two reports and the value in using them in reporting financial information.
Along with this sample Income Statement for a year old business, this tool provides a line-by-line explanation of the most common categories used to report profits.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.
A robust online curriculum for entrepreneurs.
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Total # Posts: 9
Math Help Please!!!
-10x+y=4 =-10(-2)+y=4 =20+y=4 =y=4-20=-16
March 19, 2015
What is 3 fracture each fourth...5 fracture each half...3 fracture each third?
April 3, 2013
dont know
January 21, 2013
A 400 kg baby grand piano is raised to the roof of a 100 m building. If the cable breaks as it reaches this height, what will its velocity be the instant prior to impact? Use energy considerations and verify using kinematics.
December 8, 2012
Nevermind, I see what you did. Thank you!
November 16, 2012
Thanks, but how do you find the instantaneous velocity from that? I know that acceleration is the derivative from the equation of Instantaneous velocity.. but I don't know how to get the equation for it.
November 16, 2012
A recording camera is located 2500 feet from the launch pad for recording a rocket launch. As the rocket lifts off, the angle of elevation of the camera increases 4 degrees per second while recording the launch. Find the instantaneous velocity and acceleration of the rocket at...
November 16, 2012
A person looking out the window of a stationary train notices that raindrops are falling vertically down at a speed of 4.15 m/s relative to the ground. When the train moves at a constant velocity, the raindrops make an angle of 25° when they move past the window, as the ...
September 19, 2010
Why use Methyl tert-butyl ether in the organic chemistry lab when separating compounds? separating WHAT compounds and how? as a solvent? It has a low boiling point and isn't very reactive, generally, but there may be other specific reasons depending upon the compounds ...
November 21, 2006


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May 1, 2013 | Vol. 94, No. 101
Pat Krause/Daily Globe photo
Ironwood's Matt Dary attempts to bunt for a suicide squeeze during Tuesday's Indianhead Conference game at Washburn.
WASHBURN, Wis. — Ironwood overcame a 4-0 deficit and then held off Washburn in the last inning to win 9-7 in their first game of the season in Indianhead Conference play on Tuesday night.
"In the first inning, we were like a fawn trying to stand on its legs for the first time," Ironwood manager Dan Niemi said. "This was our first experience outside the gym and it took us about three innings to get going. But I was very happy and very satisfied with the boys, because we didn't lay down and we kept fighting."
Washburn manager Frank Pufall gave the Red Devils credit for an "impr...
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More New and Used
from Private Sellers
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
ISBN13:by Sheff, David
Houghton Mifflin Harcourt
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 1st edition with a publication date of 4/2/2013.
What is included with this book?
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Addiction is a disease; it is preventable and treatable. It is not a moral failing. As with other illnesses, the approaches most likely to work are based on science not on faith, tradition, contrition, or wishful thinking. Those facts are the foundation of The Thirteenth Step, a new paradigm for preventing drug abuse and treating addiction and the mental illnesses that usually accompany it. Based on the latest research in psychology, neurology, and medicine, The Thirteenth Stepis a radically different approach than what currently passes for prevention and treatment. Sheff has talked to scientists, social workers, addicts, and their families to find out what can work, and just as important, how addiction itself works. The Thirteenth Stepoffers clear, cogent counsel for addicts and their loved ones no matter what stage of the illness they're in. But it is also a book for all of us a powerful rethinking of one of the greatest public health challenges of our time.


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The flamboyant appearance of Far Cry 4's villain was a hot topic when he was first revealed prior to E3. Fans of the last installment in the franchise fell in love with Vaas Montenegro largely because of his violent and unpredictable nature. So hopes were high when Ubisoft suddenly announced this year's sequel.
Pagan Min, not to be confused with Pagan Man perhaps, stands as yet another content goldmine for players. Just like his predecessor, Min appears to again have that charm, that sparks curiosity in those ready to give back into another world created by Ubisoft Montreal.
At E3, we had the chance to sit down and speak with narrative director Mark Thompson about our new antagonist. Specifically if his sexuality would come into play at all.
Thompson quickly put that possibility to bed, "It's not really important. He is heterosexual, but he doesn't use his sexuality as a strength or a weakness."
"He's just Pagan Min, he's crazy, eccentric, audacious and he's really a peacock. The way he dresses, he has daddy issues as a reaction to his father," Thompson tells us.
"His father was very formal and very overbearing. Pagan was a bit of an embarrassment, so the way he dresses is he use for rebellion [against his father]." So this is how the antagonist we see came into existence, "As he grew up, he embraced it more and more and created this persona that he has."
"No one can stop him so he does what he wants to do."
Now our only question is as to how we come into play. The E3 trailer showed that he actually had a positive reaction to your presence, as if he was expecting you.
We can't wait to find out more.
Suggested Links
- Ubisoft on Far Cry 4: Everest not a focus, offline NPCs in co-op & 2 player max
- 'Far Cry 4' director says co-op in 'Far Cry 3' was a 'missed-opportunity'
- Inside Bandai Namco Games: How a unique approach has led to continued success
- Far Cry 4 director details new features, animals, AI actions & a need for oxygen
- How one Russian studio plans to change the genetics of the MMORPG


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No man is an iland
Latest posts | Feed | ...email marketing advice by Mark Brownlow
Archive for September, 2010
I met my wife long before sending my first commercial email.
Which is lucky, because "will you marry me?" got a 100% conversion rate, whereas "click here to learn more about marrying me" might have produced a different outcome.
(I never got the chance to do any A/B tests.)
We know words – and their presentation – matter. Especially in emails. Yet the call to action (CTA) is perhaps the most undervalued part of email marketing.
We think once people are interested in our offer or content, they're going to click the link.
The wording or format of that link is irrelevant, because they've already decided what they want to do.
That theory, unfortunately, is nonsense.
Astonishingly, a tweak or two to a simple button can do more for your clickthrough and conversion rates than an entire revamp of your email marketing program.
Don't believe me?
Google lifted gadget installations over 50% by shifting a blue background to the CTA button. That's a 50% conversion rate increase through a color change.
But if tweaking and testing the call to action seems like a good use of your time and resources, what should you actually tweak and test?
Here are four areas to consider, together with test results and resources for advice and inspiration.
1. Wording
Whether a standalone text link or text on a button, words drive action. And the right words drive more actions.
|The phrase "You should follow me on Twitter here" increased CTR by over 75% when compared with "Follow me on Twitter". (Source)
When ESP Campaign Monitor sent out a customer survey by email, the link text "Tell us what we can do better" scored 51% more clicks than "Give us your best Campaign Monitor ideas!" (Source)
Obox reported a 200% increase in sales after changing their button CTA from "Visit our theme shop" to "See Options and Pricing". (Source)
Soocial added the words "it's free" next to the main CTA button and saw conversions rise 28%. (Source)
The wording of a linked CTA should tell the viewer one or more of the following:
- What they should do
- Where they will go
- Why they should go there
The best CTAs communicate all three in as few words as needed.
This isn't as simple as it looks. Before you even start thinking about words, you have to consider whether and which of those three goals are already communicated implicitly by the location and format of the call to action.
Do people read your CTA independently of the surrounding text, images and overall messaging? Or do those elements already ensure people know why they should click the "Shop now" button?
Do you need to put "click here" on a link that is very clearly a link? Or do you only need to do that for people new to your email program?
Some, for example, argue that putting "click here" on a link is like putting the words "press" on a button. It's a button…what else can you do with it?
Others argue that those who don't live and breathe the Internet need more handholding. They need to be told where to click.
The importance of context and audience underlines three critical points:
1. The need to test for your own audience and email context.
2. What works for one site or one email won't necessarily work for another. Not all CTA test results are transferable, because context and audience can change with and within each email.
3. Your audience is actually a collection of individuals, not an amorphous whole. Is there potential to use different CTAs for different segments within that audience?
As for words, consider these results from my own newsletter. The CTA takes people from an article teaser in an email to the full article at the website. CTAs using active verbs like "find out here" or "discover more" pulled an average 56% more clicks than neutral verbs like "read more".
For advice on wording CTAs and the call to action in general, look out for Bryan Eisenberg's articles. For example:
2. Location
Another aspect to look at is the location of the call to action.
|Putting an unsubscribe link (also a CTA!) at the top of an email, rather than just in the footer, reduced spam complaints by 30% for one B2C company. (Source)
Adding links in the teaser copy itself, rather than just at the end, lifted article clickthroughs by over 25%. And the closer the distance between the in-text and end-of-text links, the higher the CTR. (Source)
There are three aspects to location.
The first is placement relative to associated images and text. How much white space do you leave? Should the CTA be above, below, to the right, to the left? How much design and color contrast do you build in?
The second is location in the message itself. A call to action can appear in various places, including:
- subject line
- preheader
- menu bars and footers
- above the content/offer
- embedded within the content/offer
- alongside the content/offer
- below the content/offer
(Anything clickable also becomes a call to action, which is why many experts recommend linking images and headlines, since people tend to click on both.)
The third aspect is repetition. How often do you repeat the call to action? You're not limited to just one placement.
3. Coding and format
The most basic call to action is a simple text link. But different formats and graphical enhancements can also change response.
|A large technology vendor boosted email CTR by 67% by changing a link to a button. (Source)
Turning a plain text link into a button with icon lifted downloads over 7% for one font seller. (Source)
ESP AWeber tested buttons versus text links in their emails and found the former outperformed the latter…initially. After a few weeks, buttons actually performed worse than text links. (Source)
Whatever differences you may find between responses to buttons and text, remember that graphical elements can lose impact when images are blocked.
As a result, some marketers use so-called bulletproof buttons. These compensate for image blocking by achieving a button-like effect through table cells with HTML text and appropriate colors and styling. Here's a simple implementation from Google:
With images:
Images blocked:
For more information, see these articles:
- MAKE IT POP!: The Bulletproof Button
- The "Bulletproof" Button
- The Email "Bulletproof" Button Generator
4. Shape, size, colors and highlighting
Button size, button shape, colors, fonts, font size, icons and arrows all also impact responses.
|An online retailer lifted conversions 44.11% by using a larger "Add to Cart" button. (Source)
A fundraising email campaign doubled clickthroughs by adding an arrow to the top CTA and overlaying the main image with that CTA. (Source)
Adding a small, relevant image next to the email call-to-action lifted total clicks by over 50% for one marketing agency. (Source)
A red button pulled 21% more conversions than a green one for a software provider. (Source)
In an email test of purple, green, orange and blue buttons, the winner produced over a third more clicks than the loser. (Source)
For most calls to action, there is a size sweetspot: not too small, but not too big either. As Bryan Eisenberg puts it:
"Go extremely big so they can't miss it, but avoid making it so big that it looks like a banner"
He also suggests you try variations on the standard rectangular or oval box theme for buttons. The GetElastic blog has numerous examples of CTA buttons to draw on for inspiration. See, for example…
The choice of color reflects both the psychology of colors and (again) context: a green button on a green website doesn't stand out as much as a green button on a blue website.
More sources of inspiration
You'll find galleries of call to action buttons, illustrating best practices, at Smashing Magazine and Hongkiat.com.
You'll also find email CTAs in the 12 design galleries listed in the "design inspiration" section of the HTML email design post. Retailers, in particular, should review the Retail Email and Smith-Harmon blogs.
…and if you want to see more test results, the Which Test Won and ABtests.com websites both collate results from website and email tests.
Final thoughts
1. All the above should tell you that it's worth tweaking your calls to action.
Throw away any skepticism and abandon your own personal feelings and perceptions. Little changes, illogical changes, inexplicable changes…all can make a big difference to bottom line results.
2. If you do test, make sure you measure what matters.
Many of the reported CTA tests look at the impact on clicks, but don't report the impact on conversions. One test version may have better intermediate metrics (like clicks), but poorer result metrics (like conversions).
3. As the AWeber example shows, responses change through time. Review your test results down the road and see if they still hold true in fresher tests. Beware the impact of the novelty factor, where a short-term response boost comes simply from change itself and not from what you change.
4. Remember the role of context and audience.
When we talk about segmentation, we usually think of offers and content. Perhaps it's time to think of segmenting for microcontent: sending different calls to action to different segments.
If you can classify subscribers into characters or personas, you can build CTAs that reflect those characters or personas. Those who respond to urgency might get a "buy now before this offer expires" CTA, those who prefer deeper reflection before buying a "find out more" CTA…
So, any insights you can share on calls to action for emails?
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In the Brave New World of "best practices" email marketing, you eventually hit a wall.
Try as you might, you can't lift responses much further with the tools and resources at your disposal.
You're stuck.
And yet a sizeable majority of your subscribers still aren't opening, clicking, reading, downloading, buying etc.
So what do you do?
One answer is to realize that what we understand by optimization…isn't. Then you discover hidden facets to your emails that you can improve, together with your bottom line.
All very mysterious, so let's explore…
Form and function, value and serendipity
Most topics in email marketing focus on what you might call the two pillars of functional optimization. (I love making words like that up).
The first pillar is building an email program that gives your messages the best chance of getting attention. That covers the technology, sign-up form optimization, welcome messages, preheaders, "share this" links, subject lines, design, etc.
The second pillar is delivering value. So when the message gets seen, it gets a response. That covers your offers and content, and includes all the things you do to improve the value you deliver: targeting, segmentation, trigger messages, etc.
Nothing wrong there. These are the right things to focus on.
The idea of delivering value is where we need to add new perspectives.
We know the typical subscriber has to decide whether giving an email some attention is worth his or her time. And the big factor in that decision is the likely value of that email.
So we try and deliver as much value as possible. But…we tend to see this value as purely functional:
- What offer (item, price, discount, coupon) can we send that has the best chance of getting the subscriber to buy the relevant product or service?
- What information (topic, length, perspective, level, etc.) can we send that has the best chance of getting the subscriber to actually read it?
Again, nothing wrong with that. It's the foundation on which most successful email programs are built.
But success still relies on serendipity.
However targeted you manage to be, you're still relying on catching the subscriber at the right time, in the right frame of mind, with the right current need. All of which are hard to plan for (especially the last two).
It doesn't matter how optimized you are, you can't please everyone every time with this kind of functional value. That's the brick wall we all eventually face.
What about emotional value?
One solution is to recognize that value isn't only created through a "functional transaction" (relevant offer or content).
We don't read novels to do our jobs better. We don't read emails from friends because they contain relevant offers. We don't go to the cinema to get information. We don't view paintings because of the value of the canvas and frame.
Value also comes from entertainment, inspiration, storytelling, humor, creativity, quirkiness, style, emotion, humanity…all things that rarely get considered in the function-dominated best practice literature.
And therein lies your chance.
Quality content, permission, creative design, value, relevancy, timing, personalization, customization etc. are important factors that take your email marketing amplifier all the way up to 10.
But these other, softer, difficult-to-measure elements may take it up to 11.
For example, I read every email that Michael Katz sends out. He has an informational newsletter about using email newsletters to market professional services.
I don't learn too much from Michael.
Not because he hasn't anything useful to say (he has), but because I've been studying the topic for over ten years and know my way around already.
So why bother to read every email?
Simple…every article is an entertaining read. He has style, humor and personality.
I have many calls for my attention, but I still find myself reading Michael's articles, because he's managed to establish a personal, emotional connection that overrides any content issues.
That's the goal: an email optimized for functional value and performance, but which also has the emotional connection that keeps people engaged even when this functional value misses its mark (as is inevitable in any email program).
So how do you work on optimizing the non-functional aspects of your email's value? Good question!
Part of the reason we focus on functional value is because it's easier to measure, calculate and create.
It also fits with our technology-oriented view of the web. Most of the tools we use are there to help us optimize what we offer and what information we give out. They don't help us decide how to present that offer or information.
Non-functional value is, therefore, harder to create, but here are some quick suggestions…
1: Turn data into people
Creating more value for subscribers becomes easier when you start thinking of them as…subscribers. Not as numbers in a database or an email address.
As J-P De Clerck recently wrote:
"Whatever they are called: ultimately, they are just real people like you and me. 80% water, some flesh and bones, a brain and plenty of desires, issues, problems, challenges and dreams."
Or as The Prisoner puts it:
"I am not a number, I am a person"
We are seduced by our wonderful campaign reports, spreadsheets, databases and other technologies into ignoring the human element in favor of numbers. Data is good. Data is important. But data is data and people are still people.
It's hard to build an emotional connection with a number.
Once you keep the human aspect top of mind, you automatically start to plan, write, design and implement in a way that's better suited to subscriber needs and emotions.
It can be helpful to remind ourselves of the real meaning of popular email marketing metrics. For example, "clicks" are not clicks, they're people interested in buying/reading/learning more…
2: Add Personality
Suggesting you add personality to emails is a glib thing to say.
Those with a brand personality to project and protect have a head start (and a set of self-defined limits). But the rest of us are left wondering quite what a bit of personality is supposed to look like.
In essence, it's anything that distinguishes the email from the mediocre. The mediocre is the bland sales or corporate style of writing and designing that everyone gravitates to because it's safe, and because it's easy to do by committee.
The lure of mediocrity is particularly strong in informational B2B newsletters: content-based vendor emails all tend to look and sound the same. And, yes, I've fallen into that trap, too.
All it takes to steer clear of mediocrity is more of a human voice. It doesn't mean you have to be a writing master like Michael Katz. It just means recalling that the recipient reads the message as an individual, not as an "audience" or a group of spreadsheet cells.
For a longer discussion of personality in newsletters, there's a whole book chapter on the topic available free online here.
3: Get creative and innovate
Emotional value is also helped by creativity and innovation. Two more recommendations that are so easy to say, less easy to do.
Again, the key step is recognizing and resisting the pull of mediocrity…developing a mindset or production environment that encourages you to develop unique, memorable, engaging campaigns, irrespective of the actual offers or content those campaigns might contain.
Off the top of my head:
Of course, all these ideas and concepts need testing and need to deliver, results wise. Personality doesn't work if it's the wrong personality for your audience.
So I'm curious. Do you agree? And what emails always grab your attention, even when the offer or content isn't relevant right now?
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Once a year I update my guide to the best people and places to get good, solid, reliable email marketing information from.
This is not exclusive. There are so many great email marketing resources online right now that the final cut is necessarily subjective. Ultimately, it's a selection of personal favorites based on around ten years watching the space.
Please feel free to plug your own favorites in the comments, of course…if there are enough, I'll publish a "reader's tips" follow-up post.
Media sites
1. MediaPost's Email Insider is probably my favorite media site, hosting various excellent columns written by experts with strong backgrounds in the subject area.
If I was forced to name a top column, I'd go for Loren McDonald's, which probably comes closest to the way I think about and use marketing email.
2. ClickZ was one of the first marketing media websites to publish an email marketing column. They now have five, featuring many long-time industry stalwarts.
All are good value, but my particular favorites are anything written by Derek Harding, Ed Heinrich, Stephanie Miller or Simms Jenkins.
3. MarketingProfs offers many great resources, but the email newsletter "Get to the Point: email marketing" is perhaps best. You get summaries of email marketing articles at the main site, plus highlights of useful posts from other sources. The summaries are often better than the original articles.
4. Other broader marketing venues with useful email marketing sections include Econsultancy and eMarketing & Commerce.
5. iMedia Connection has slipped down my personal rankings of late, but you can still get good stuff from their email regulars, like Wendy Roth, Chris Marriott and others. Watch particularly for articles by Dylan Boyd.
Stats and studies
MarketingSherpa's Email Marketing Benchmark Guide has achieved iconic status in the industry. The main Sherpa site is also a good source of case studies and other reports.
The EmailStatCenter.com website is the place to start looking for public stats. It's the brainchild of Simms Jenkins (mentioned earlier).
[N.B. This page lists 30+ sources of email marketing data and benchmarks.]
Keep an eye out for studies published by ExactTarget. Their Morgan Stewart is one of the few experts out there with an understanding of email, wider marketing channels and statistical analysis. I value his blog posts very highly.
Blogs and newsletters
There are hundreds of relevant blogs/newsletters out there, but the following account for most of the links I share through my Google Reader.
Don't forget that many of the below provide various ways to access their content (feed, email, Twitter etc.)
- The Email Guide's Jim Ducharme does a great job of highlighting the best of the email marketing web in his daily buzz roundup. The site's also a great source of service listings and hosts email radio.
- Chad White operates the Retail Email blog which is a super public source of insight into what the big retailers are doing with their emails.
- The MailChimp blog often comes up with great insights and stats.
- eROI's Dylan Boyd has a super perspective on email marketing in a wider context, which he brings us through The Email Wars.
- The Bronto bloggers impress with their concerted effort to bring useful, hype-free info to the community. Probably one of the best around at the moment.
- The Blue Sky Factory blog stands out because the people there are also very clued in to social media and the implications for email. And because it features DJ Waldow, social superhero.
- Three design-focused blogs to throw at you: Smith-Harmon (lots of examples with commentary), Style Campaign (very detailed, focus on mobile design) and Campaign Monitor (chock full of useful email design resources). Check this post for lots more top design sources.
- Deliverability blogs are listed here (personal favorite is Word to the Wise, which is about as objective as you'll get online).
- AWeber's Inbox Ideas is very educational and especially useful for small business (see also below).
- J-P De Clerck writes wisely and regularly on social media, email and the interfaces between the two at Social Email Marketing and Conversionation.
- Experian CheetahMail's blog has caught my attention recently. One of the contributors is Jordan Lane, who also has a good blog at EmailMoxie.com.
- The Alchemy Worx newsletter takes common topics and offers a new perspective or advice that challenges what we all thought was true.
Most of the resources mentioned above are for people dealing regularly with email marketing. Here I'd like to point out some resources that address small business and those dealing intermittently with email marketing…
- If you write an email newsletter and haven't read the articles by Michael Katz, you should.
- Janine Popick's blog posts at Vertical Response take a small business focus and go beyond the mechanics of email marketing to cover other business aspects relevant to the "small" emailer.
- Constant Contact has a huge small business user base: see their Learning Center for blog posts, articles, webinars etc.
Twitter accounts
Most of the names scattered throughout this post are worth following on Twitter. However, I'd like to pick out a few extra folk who stand out for being excellent spreaders of useful info or who don't fit some of the other categories.
Good info hubs:
John Caldwell, Shannon Holato, Andy Thorpe, Jordie van Rijn, Remy Bergsma, Email Institute, The Email Guide, Chris Donald, J-P De Clerck, newzapp, Noah Fournier, Fred Tabsharani, Scott Hardigree…
Andrew Kordek, Scott Cohen and robinteractive are three active twitterers from the client side of the equation: always a good perspective to have, since most content producers in this space are vendors.
(I'm sure I forgot many great Twitter accounts to follow: remind me in the comments!)
Asking a question
Finally, the Email Marketer's Club is probably the biggest networking site out there for email marketers and includes a forum and many other useful resources. It was founded by the wonderful Tamara Gielen.
Now over to your suggestions…
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[Go straight to the Litmus review]
iPad, iPhone, Outlook 2007, Outlook 2010, webmail, desktop clients, image suppression, preview panes, snippets, snappets, snoppets…STOP!
You can feel excused for feeling a little frustrated by all the user devices, displays and configurations that can turn your carefully crafted HTML email into a drunken Picasso.
Kimberly Snyder recently outlined a test strategy for checking how your email renders across various software, browser and device combinations.
She advises using "…an inbox rendering service to help alleviate the heavy lifting."
Inbox rendering services (here's a list) take your email and show you screenshots of how it looks in common webmail, desktop and mobile email clients.
A popular standalone previewing service is Litmus. Since my own newsletter got a redesign last week, I took the opportunity to run the tool through its paces and write an independent review of its functionality and usefulness. Here are the results.
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It's time for the annual holiday email marketing resources post.
Check back regularly, as I keep this post updated with the best links on the topic.
Of course, this isn't the first year anyone has celebrated Christmas (Dec 25th), Hanukkah (begins Dec 2nd), Kwanzaa (begins Dec 26th) etc., so there are also links to goodies from previous years…
[P.S. If you have a relevant article to recommend, let me know in the comments.]
- Retail Email Guide to the Holiday Season: Chad White's 41-page roadmap for retailers, with advice on winning tactics and strategies, as well as stats and insight based on what B2C marketers did last year. The link also gives you access to a one-hour webinar on the topic.
- E-mail: Make It the Linchpin of Your Digital Holiday Planning: Ed Henrich on where to focus efforts for the holiday shopping season.
- Early planning means happy holidays: Ryan Phelan with five tips on how to get your email ready for the big shopping spree.
- Holiday Email Campaigns: Tips 1-2 | Tips 3-4 | Tips 5-6 | Tips 7-8 | Tips 9-10 | Tips 11-12 | Tips 13-14 Megan Ouellet discusses phased holiday messaging, campaign reviews, deployment schedules, best practices, landing pages, pre-holiday messaging and more.
- The 2010 holiday marketer: Experian CheetahMail with a broader report which includes email-specific info on volume patterns, offers, countdown tactics, subject lines, creative etc.
- Christmas In August: Smart Holiday Sending: Alex Madison and Lisa Harmon with ideas on drawing in social elements, creative approaches, the role of mobile and more.
- Retailers: How Good Are Your Holiday Plans?: Gretchen Scheiman discusses segmentation tactics and how to give triggered and transactional emails a holiday feeling.
- 3 Reasons To Pull in the Reins on Holiday Email Frequency: Linda Bustos picks out some key messages from Chad White's guide (see top link).
- Holiday Health Tips for your Creative: Stephen Sharp has some suggestions for getting your basic email templates in order so they can be quickly adapted to high-pressure, end-of-year needs.
- Stand Out from the Holiday Crowds: Pamale Starr has some ideas on getting your holiday emails to break through the clutter.
- Epsilon Holiday Trend Report: Older, but I missed this last year…it has recommendations on timing and strategies, as well as data on 2008 holiday email campaigns.
- Epsilon update: …and here's a webinar from 2010 with trends and insight for your holiday planning.
- Five Email Holiday Marketing Predictions: Chad White's predictions are interwoven with advice, too.
- How to plan a successful holiday email campaign: Slides and audio from the Blue Sky Factory webinar.
- The secret sauce to holiday success: Sally Lowery looks at the role of headers, navigators and footers.
- Makin' a List, Checkin' it Twice: Melanie Attia explores targeting, planning and analysis.
- Time saving ideas: …for your holiday email marketing from VerticalResponse.
- Five ideas for your holiday e-card: advice for your electronic holiday greeting from Liz Lynch.
- Adding sights of shimmering lights: Melanie Attia has design and content suggestions to spruce up your festive messages.
- Five Ideas for Great Holiday Email Marketing: Martin Lieberman with suggestions for grabbing holiday attention.
- Ten tips: MailerMailer has planning and tactical tips for the holiday season
- 4 Ways to Reach Your Customers This Holiday Season: Amy Garland explores early bird specials, urgency, content strategies and gift segmentation.
- The art of persuasion: Remy Bergsma with broad advice on what to get right in December.
- Prepare your customers: Martin Lieberman asks whether you might give subscribers advance notice of holiday frequency changes.
- Match the customer mood: Stephanie Miller discusses how Q4 messaging should match the real needs and moods of your audience, rather than repeat the traditional "buy and buy again" mantra.
Previous "Holiday email marketing" editions:
- 2009 (last year's edition with 20+ links)
- 2008 (another bunch of links from 2008)
- 2007 (no surprises for guessing what you'll find here)
Special holiday email blog series featuring top retail experts:
- Getting ready and role models
- Frequency and focus
- Final days and follow-ups
- Not everyone buys/sells Christmas presents
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Volunteering with United Way
United Way of Marion County offers a wide range of volunteering opportunities. We can match your talents to serve many ways. We also support employee volunteer programs and community education on volunteering and volunteer management.
United Way Volunteer Opportunities
Seasonal Committees:
Community Investment Team--Volunteers are broken up into four teams depending on your interest (Education, Income, Health). Volunteers on this committee review grant proposals, participate in agency site-visits, agency question and answer sessions, etc. They then meet together to decide how the donations will be spent. Allocation volunteers are asked to give approximately 35 hours of time (during the weekday business hours) between January and March. An orientation session will be provided to help volunteers read budgets and evaluate programs.
Campaign--Focus on raising funds to contribute to the Community Care Fund at United Way. The Campaign Cabinet Committee meets from May-November.
Day of Caring--active from December - March. The Day of Caring is a community-wide service project day (to be held on the last Saturday in February). Over 800 volunteers are organized into teams to conquer projects for local organizations. Volunteers on the Day of Caring Committee plan the event, follow-up with teams and agencies, participate in Day of Caring luncheons, etc.
Day of Action (Advocacy) (April-June) Activities vary (examples include facilitating workshops. speaking opportunities, organizing book drives or event assistance.)
Long-Term Committees:
Public Relations & Marketing--Volunteers on this committee all have some sort of background in public relations and/or marketing. They help plan the Campaign Kickoff and give advice for all PR and Marketing ideas or strategies.
Community Impact--Our United Way is currently transitioning in to the Community Impact Model, which is about finding solutions to community problems versus putting band-aids on problems. It's all about finding the heart of the problem and solving that issue in the areas of Education, Income and Health. United Way can be a financial supporter of solving issues, or a convener, a collaborator, and a leader in change.
Marion County Prosperity Steering Committee-- Committee members meet once a month to discuss ways of developing the programs and expanding our efforts throughout the community around the issue of financial stability.
Endowment--This committee oversees the money in the Endowment Fund. If donations are made to the Endowment Fund, that donation is invested to gain the best possible return on investment.
To volunteer for United Way, contact Faith Beard at 732-9696.


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- Our Mission
- Personal Accounts
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- Loans
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- Find Locations
- About Southern
- Contact Us
Support Our Mission
Southern's unique structure provides numerous opportunities to support our work.
Bank with Southern – With more than 80,000 customers from Little Rock, Arkansas; to New Orleans, Louisiana; and Memphis, Tennessee; Southern Bancorp is America's leading rural development bank. Today's challenging environment has forced many organizations to reduce mission focus at this time of critical need. Our approach is to move against this trend by expanding into additional distressed rural markets while maintaining the focus on our 20-year goal of transforming the communities we serve through a 50 percent reduction in poverty and unemployment and a 50 percent increase in high school graduation rates. Banking with Southern Bancorp allows philanthropic organizations and mission driven individuals to expand their mission impact while receiving high quality financial services.
Invest money – No amount is too big or too small when it is put to work in Southern's communities. Southern's unique structure offers numerous investment opportunities, ranging from grants to our nonprofits to capital for our community banks. That means you can prioritize financial or social return on your investment, find a risk structure that fits your needs, invest an amount that fits your mission and comfort level, and use an investment tool that meets your needs.
Invest time – If you live in or near one of Southern's communities, you can participate in strategic planning sessions, volunteer with the VITA tax assistance program, or get involved in other ways.
Invest influence – Take every opportunity to spread the word about Southern's work in the Delta. There are many opportunities to learn more, and you can use what you learn to generate support for Southern and the communities we serve.
For more information on investing in Southern and the communities we serve, please contact Dominik Mjartan at


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College Hockey:Falcons Down Purple Eagles To Start 2002-03
Paluch Earns First Win As BGSU Coach
DAYTON, Ohio — Bowling Green kicked off the 2002-03 hockey season with a 4-1 victory over Niagara in the season opener at the Lefty McFadden Invitational in Dayton, Ohio. The tournament is being held at the E.J. Nutter Center.
Both teams played evenly for the first 10 minutes of the first period before Bowling Green began to pressure in the latter half of the first period.
Junior forward Roger Leonard kicked off the scoring for the Falcons at 10:05 in the first period on a back-hander from just outside the crease to give BGSU the early lead.
The score stayed that way going into the first intermission with BGSU ahead, 1-0. BGSU held an 8-7 shot advantage in the opening 20 minutes.
Niagara controlled the pace for a good portion of the second period. The Purple Eagles knotted the game at 1-1 with a goal from Hannu Karru at 1:18 in the second period. Niagara outshot the Falcons 11-7 in the second period.
BGSU gained a 2-1 lead as the puck came off of the stick of junior Mark Wires past Rob Bonk on the power play goal.
The Falcons carried the momentum into the third period. BGSU cut down the opportunities by Niagara while the Falcon offense picked up the pace once again.
Sophomore Ryan Minnabarriet pushed the Falcon lead to two goals with a goal at 17:12 in the third period.
Then, Brudzewski put the finishing touches on the game with a power play goal with just two seconds remaining in the game.
"We played a very solid third period," said BGSU coach Scott Paluch . "We limited the scoring chances for them (Niagara) and we made some real good plays down the stretch to win the game. I think our special teams played well all night.
"We had some tremendous saves from Tyler. He was in good position to make some saves."
Masters registered 23 saves with seven in the first period, 10 in the second period and six in the third period. Niagara's Rob Bonk had 23 saves.
The Falcons earned their first season-opening victory in four seasons.
BGSU will play Miami in the championship game of the Lefty McFadden Invitational on Saturday night at 7:30 p.m. Miami defeated Air Force 12-1 on Friday.
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text: May 10, 2013 01:22 BR, N.O. area teams meet in 5A playoffs BR, N.O. area teams meet in 5A playoffs Advocate staff photo by JOHN OUBREZachary baseball coach Jesse Cassard. Advocate staff photo by HEATHER McCLELLANDSt. Amant High School pitcher Austin Tanner has been a key performer for the Gauthier & Amedee American Legion team this summer. BY MARK CLEMENTS| Special to The Advocate Comments Get The Advocate in your inbox Subscribe


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Welcome to Saint Joseph Catholic School
Join Saint Joseph Catholic School because your children deserve the best education imaginable.
Saint Joseph Catholic Schoolis the only Catholic school dedicated to serving the families of the nine parishes and the greater community of Manatee County. Guided by the teachings of Jesus Christ, the school provides children between Pre-Kindergarten and eighth grade with an educational program compiled with academic excellence. We also empower them to become confident and contributing leaders in their families, church, community, and global society.
Cranberries and stuffing
8th graders delivers over 1300 cans of cranberry and boxes of stuffing donated by SJCS families to the Food Pantry
Read More...
I love Saint Joseph Catholic School because not only my children, John, Michael and Anna, have been blessed with many ...
Mrs. Kathleen Cucci, Parent


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Star Tracks
The Olsens exhibit their fashion sense in West Hollywood. Plus: Courteney & Coco, Neil Patrick Harris, Nick Jonas and more
Credit: Ralph Notaro/Splash News Online
Published: Monday Feb 28, 2011 | 05:00 PM EST
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One title, The Beatles Were Fab (and They Were Funny), jumped out from the shelves of the Houghton Mifflin Harcourt exhibitor's booth at Toy Fair yesterday—then led the gaze to several surrounding music-related titles.
Prominent among them, and at opposite ends of the music spectrum, were Jimi: Sounds Like a Rainbow—A Story of the Young Jimi Hendrix and When Stravinsky Met Nijinsky: Two Artists, Their Ballet, and One Extraordinary Riot.
"We have a ballet series that's done very well for us," the publisher's sales rep Steve Quinn said of the four ballet titles. "It offers a more palatable format to get ballet into the schools."
But in addition to schools and traditional booksellers, Houghton Mifflin Harcourt has found success with its music book catalog at music retail.
"There's an opportunity, because they're written and illustrated in a humorous vein, to appeal to both adults and kids," said Quinn, noting that The Beatles Were Fab is a picture book focusing on the Fab Four's humor.
And with the Beatles, of course, there's the chance to benefit from the resurgent interest during the 50th anniversary of the band's arrival in America.
"A lot of times we get something like that to hang a hat on," said Quinn.
Subscribe to my examiner.com pages and follow me on Twitter @JimBessman!
Suggested Links
- Annual Toy Fair starts Sunday at New York's Javits Center
- Lisa Loeb follows children's albums with children's books
- Janis Ian tells 'Tiny Mouse' tale in children's book and song
- Kids' publisher Secret Mountain goes to the birds in introducing classical music
- Peter, Paul and Mary back with new children's book, CD


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August 13, 2013Finally I have time to study physics again. Brace yourselves.
August 12, 2013Just a friendly reminder, me and Phil Plait wrote a book of nerd disses, illustrated by Jess Fink. You can pay anything over a dollar. It'll solve all your personal problems the moment you own it.*
August 11, 2013In case you missed GaymerX, this was the highlight of an amazing convention:
August 10, 2013The SMBC Theater team has a new GEEK compilation. Lot of my favorites in this one :)
August 9, 2013Just because people have been asking about it - yes, we have the 11 Lifetimes comic in poster form!
BAHFest London 2016
(Evolution Theme)
BAHFest London 2016
(Big Science Theme)


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Cuisine - Articles
Forget myth; oysters are always in season
Posted On: 10/1/15
Written By: Paul Suplee, CEC PCIII
Oysters; one of the many bounties of the Chesapeake. Mysterious mollusks whose introduction to the human race was probably at the hands of a river otter banging one open on its chest. I don't know that this particular version of history is completely accurate, but I'm sure that however it happened, it was a very long time ago. Either way, oysters are delicious almost anytime, anywhere, or at least that is exactly what oyster lovers such as myself are fond of saying. But, isn't there a catch, you might ask? Well there is, or at least that's what old-wives-tales would have you believe. Have you ever heard the saying that you can't eat oysters during months that don't end in the letter "r"? While I have heard this since 1983, it didn't cross my mind for years how we were still selling oysters in Annapolis during the summer by the wheelbarrow-full and we're still doing it today. But, how can that be? You see, red tide is an awf...» Click here for the full story.
For perfect pasta, '00' flour essential
Posted On: 9/24/15
Written By: Paul Suplee, PC CECIII
REPRINTED FROM SEPT. 25, 2014 There are times when something just strikes my fancy and today marked one of those spells. Walking through the kitchen after straightening out the walk-in, I remembered my days in Baltimore, cooking in some good restaurants. One such place was the Polo Grill by Johns Hopkins University. The chef was very talented and the menu changed daily, a task that I personally would never undertake in an a la carte facility. We learned some great techniques at The Polo Grill and as I reminisced, I realized that I had not made squid ink pasta in years. Recalling that I now had the aforementioned cephalopod-goo on hand, it became a no-brainer. It was time to play. So, grabbing the 00 Flour and the squid ink, I headed for the nearest stand mixer. The flour is a special, finely ground product that lends itself well to pasta. If you make fresh pasta as much as I do, you will immediately tell the difference as the pasta from 00 flour will be tender and have a...» Click here for the full story.
'Old Dough' goes great on grilled pizza
Posted On: 9/10/15
Written By: Paul Suplee, CEC PCIII
The kids are back in school, the grilling season is over for most (bite your tongue), and as I'm fond of saying, it's now time to start getting ready for next summer! My wife and kids are thrilled that the season of the pumpkin is among us, and I guess to a certain extent I'm pretty excited for the treats that come to us in the fall. Pumpkin 'everything' from latte to coffee to pie to cookies to cakes to cake pops to white-chocolate truffles to… I just went into sugar overload just writing that. Shaking myself out of my hypochondriacal diabetic fit, I get back to the task at hand, which is having a little fun making a special treat on the grill; grilled pizza. I wrote about grilled Piadina years ago, the little Italian sandwich squeezed in a mini-grilled pizza crust, and this is just the grown-up version. Simply make some pizza dough (preferably well- ahead of time) and roll it out. Here comes the tricky part, but after you do it a few times, y...» Click here for the full story.
Bacon-wrapped hot dogs are home runs
Posted On: 9/3/15
Written By: Paul Suplee, PC CEC III
Our house is full of children tonight, and there is a nervous laughter in the air. Sleepovers always end up in total mayhem around here, but tonight has hit the kids like a freight train. Rather, the realization that next week the pain train will be rolling down the track at full speed. School starts next week, you see, which makes this week one of the least favorite in our house. With the school year comes a frenzy of maddening schedules, oft-conflicting, and participation in myriad clubs and associations that we don't even know exist as of yet. "Wait, you signed up for what? And they meet when?" will be a common phrase next week. But somehow we will manage to pull the schedules together and quickly (and against our wills) start treating every day in the manner in which I wrote about a few years ago. Every day in the school year feels like prepping for a military insertion exercise. We know our windows of opportunity, we understand our mission and goals, and nine t...» Click here for the full story.
Overcooking fresh fish akin to crime
Posted On: 8/20/15
Written By: Paul Suplee, CEC PC III
Suffering from a bit of jet lag this week, I am trying to get back in the groove. Understanding that I am on east coast time and that I'm back at work, there is no excuse for not getting up on time. But, there have been a couple days where the kids and I have slept until noon, a strange occurrence in our house. Getting ready for the school year is always an interesting task; adding new projects and tweaking existing ones all add up to keep a person on their toes. And the time goes by way too quickly. Mix in a little time zone discrepancy and it becomes easy to see how one's schedule could get a little messed up. Wanting to not let go of our Hawaiian experience, I made a big batch of chicken barbecue and Kalua pork, the latter being a shredded pork with (don't judge me) liquid smoke. Now, I smoke a great deal of pork product throughout the year, but every time that I have eaten Kalua pork in the Islands, it has been made with liquid smoke, so I try to keep it t...» Click here for the full story.
Chef envisions perfect day for breadfruit
Posted On: 8/13/15
Written By: Paul Suplee, CEC PCIII
I sat on my board off of Poi'pu in Kauai County, soaking it all in while waiting for a set to come in. This was my first time to the South Shore and in fact our first time to this island and so far it has not disappointed. Typical to Kauai was the tropical sunshine to the east and a torrential downpour to the west; a mere six feet away from me. The rain lasted about two minutes as it usually does and then a rainbow surfaced on the ocean from end to end, an inspirational sight. At this point I was wearing a long-sleeve rash guard since I, as a towhead in the tropics, have had enough sun for the year. I don't necessarily tan, you see; I go from pink to coral, but I ramble. Wildlife thrived on the reef, with the water clear enough to see the Reef Triggerfish, Butterflyfish, barracuda, needlefish et al, and as I dove under the waves it resembled nothing of Assateague, as much as I love our little pony-filled hamlet. To top it all off – to make this the most magical o...» Click here for the full story.
Fondly remembering (cobb) salad days
Posted On: 8/6/15
Written By: Paul Suplee CEC PCIII
Sometimes you find yourself in an airport that is about as organized as an old episode of Keystone Cops. I've had my share of disorganization, especially after that fateful day that ushered in the mighty TSA. Finished with our convention this weekend, it was time to say goodbye to the torrential downpours of Orlando and head home. Shuttling to Orlando's international air hub was simple enough, and retrieving my bags from the back of the van proved equally as stress-free. The kind and professional ticket agents were moving the line at breakneck pace, and my heart and soul were full of hope; hope that I would be able to get a bite to eat before the plane took off. Southwest Airlines had delivered again, with smiles, courtesy and expediency at the ready. And then I rounded the corner. Those of us who travel more than a little know the feeling of dismay when things are going so well only to end in such a trammel. The TSA lines were not only massive but there were no lanes ...» Click here for the full story.
For chef, Catholic school was icing on cake
Posted On: 7/30/15
Written By: Paul Suplee, CEC PCIII
It's hard to believe that we have our first Sweet 16 party this year. Oh, how the years fly by – that outplayed, ubiquitous saying that everyone over the age of 40 must proclaim. At least when I think of my daughter, and in fact all of our kids, I can't help but to be amazed at how intelligent they are; how much further ahead than I was at their age. And now I have to bake a chocolate cake and ice it before I go to bed. I believe I've written about my three years at St. Mary's High School in Annapolis in the 80s, and how I still truly believe that Catholic school is the only reason that I'm still alive. Suffice it to say that I was not a stellar student through my middle school years, and my late parents felt it wise to remove me from my friends and devices; in hindsight, not a bad plan. St. Mary's is where I met some of my best lifelong friends. It's where I sauntered during lunch to Eastport and found my first job at the Chart House....» Click here for the full story.
When forced to cook, Reuben never fails
Posted On: 7/23/15
Written By: Paul Suplee, CEC PCIII
It is often said that a chef's favorite food is anything that he doesn't have to cook himself. I have personally subscribed to that tenet for years and it was no different as I went to meet a friend of mine last week for lunch at Sneaky Pete's last week; the dock bar at Hooper's on the Bay. The breeze was perfect on that smoking-hot day as was the entertainment, which was kayakers – more precisely people kayaking for what was likely the first time – in the strong currents off of Skimmer Island. Charter boats would motor up-current, shut down and then drift with lines cast-out for flounder. It was a nice reminder as to why this is such a beautiful place to live. As I was eating my Key West Reuben, my buddy asked if the family was still going to Hawaii in the near future. When I replied in the affirmative, he laughed and shook his head. When I inquired as to the basis for his amusement, he merely stated that he was concerned for me, as I am still as ...» Click here for the full story.
Fresh chips and salsa go great with summer
Posted On: 7/16/15
Written By: Paul Suplee, CEC PCIII
Reprinted from Bayside Gazette July 17, 2014 As voices echo through our little street, a feeling of summer, fun and family runs through me like an electric current. It's a wonderful thing as a parent to have a flash of memory back to the days of my own childhood; a prevailing feeling of worth as I remember the emotions that I attached to certain events in my life and that I now share with my children. Years ago as we played at the water's edge, I was teaching my kids how to dig deep enough to reach the tide line, in essence making your own pool at the ocean. Something that my father taught me in the early 1970s, it was a laughable concept to my friend who was visiting from out of town. He brushed it off as nonsense, but as I taught my kids, you could see bewilderment in his eyes as the bottom of the hole began to fill with water. Move forward a few years and our next scene is our home. I took my kids outside at dusk to teach them how to summon the bats, those ether...» Click here for the full story.


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For inquiries/general information concerning HSU faculty employment, contact Ms. DeLys Mitchell in the Office of the Provost. Phone (325)670-1210 or email@example.com
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"Potential is an unrealized possibility that may or may not ever be realized".
-Derek Q. Sanders
Many very well-intentioned and loving women sometimes choose to involve themselves with men who are not the men that they want 'as is'. Why would any woman choose to enter a relationship with a man who is not yet the man she wants you might ask.
The most recognized reason given is stated in this phrase you have heard or maybe said yourself at one time or another. "He has potential". At some point in the future, a woman is convinced her guy will become the man she wants and needs him to be.
Until then, she will wait patiently.
Something inside compels her to wait on his change to come. In fact, she believes her love and loyalty will help to facilitate his transformation. There are several concerns here. Each places a woman's emotional well-being in jeopardy pending a future outcome that may never be more than a utopian fantasy unfulfilled.
An insecure woman will often find herself in this type of relationship where she seeks to 'save a man' from himself by attempting to draw out or wait out his potential over time. His 'salvation', by her efforts, validates her worthiness of his love. Often the very means she employs to save him work against her.
When a woman gives a man full access to her body as well as her possessions to show her commitment to him and his cause, she may soon find herself supporting a man who is satisfied with the status quo. He has no need to become the man she envisions when the man he is has gained all that her world has to offer him.
There's a fundamental principle that may have somehow gotten 'lost in translation' over the years. It is not any woman's responsibility to bear the burden of provoking a man to reach his potential. That's the role of a mother to a son (along with the father). A man's passion and purpose must be self-directed.
Moreover, when a man pursues a woman he should be prepared for the position he seeks in a woman's life. If he is not prepared for the role, preparation should be his priority not the pursuit of a woman. It's akin to a man apartment shopping before he has secured employment to pay the rent.
The leasing agent won't waste her time with paperwork until he proves his ability to pay the rent. His resume may show that he has 'potential', but it won't get him an apartment on the basis of future speculations. What should also be understood is that potential exists in a place of neutrality.
It favors neither good nor bad, better or worse. Potential is speculative. What is certain is that all people come one way and one way only, 'as is'. That's not to suggest that an inadequate man cannot excel beyond his present status sometime in the future. It is to advise that a woman choose a suitor who represents her interests as he is rather than place her fate in the hands of potential that may never come.
"A bird in the hand is better than two perched by a seed that has the potential to become a bush"
-Derek Q. Sanders


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Tom Coughlin is a NFL lifer; he's not going anywhere or going to do anything else. When cornerback Terrell Thomas said he thought this would be Coughlin's last year, it raised some eyebrows.
However, realistically it never really seemed valid. When asked, Coughlin shrugged off the talk as he does most things he finds relatively unimportant.
"I don't even know how a young man would come to that statement," Coughlin said, via Bart Hubbuch of the New York Post. "I approach each year the way I've always approached them. The energy's flowing good.
I'm excited about it, and I'm looking forward to this off-season and getting our football team together again. Maybe at some point, I'll get the message. But it certainly isn't right now."
"Ask me that next year," Coughlin said. "Next year is 2013 for me, and I'm geared up for that. Let's go do that, then we'll talk about whatever else. I've got two years on this contract.
I haven't spent a lot of time thinking about it. I've got goals and things I want to get done … as part of this great New York Giants organization."


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March 8, 2007
Recap | Final Stats | Notes
Washington Head Coach Lorenzo Romar
Opening remarks: "Washington State played a solid game. They kind of just played their pace. They played like a veteran team and never got rattled; never played any harder or softer. They just played it the same way all the way through regardless of what happened. Tonight, the better team won. They did a nice job. The just kept grinding. It's hard to get them to turn the ball over. They only turned the ball over eight times. They were getting a shot at the rim almost every time. Their guards played very well."
On what was different tonight from last night's win against ASU: "I think it was our inability to get stops. We couldn't get stops. Taylor Rochestie had a heck of a game and we couldn't keep him in front of us and he made big shots. We got the ball inside quite a bit and tired to draw fouls and weren't able to come up with any."
On Artem Wallace's performance: "Artem had a very good game. We were able to go down low to him and he scored. He did a very nice job."
Washington freshman center Spencer Hawes
On how Washington State contained him: "They mixed up double teaming me with playing me man on man coverage."
On what the team looks forward to: "As funny as this sounds we have to look forward to the NIT. As much of a letdown as it is we have to handle it the best we can. We still have games to play."
Washington sophomore center Artem Wallace
On possibly playing in the NIT: "We can't look at playing in the NIT as a consolation prize."