text:
What Goes Around, Comes Around.
It's been awhile since I've posted anything. I admit, I missed blogging regularly, but today I was inspired to continue only by the sheer cleverness of this ad. Check it out.
Well played, Military. Well played.
Social Media, Clever
Well this was, indeed, clever. Check it out, it actually does adequately explain every popular form of social media.
'nuff said. Though it is humorous that someone typed Reddit on there. I got asked why Myspace wasn't on there - and laughed. Didn't you?
Some Thoughts
So my nephew had his first day of middle school today.
I can only recall how horrified I was to enter that pool that teemed with piranha. It was indeed one of the era's in my life that I had hated the most, with children that fought each other like ravenous animals because that is the time in our lives that we learn most of our social skills.
That may have been how I was, but I have also fond memories of it, and certainly wish I was there now back on easy street instead of in college, and an adult.
We all have that wish, deep down. We all want to go back to when things going wrong wasn't our fault and we were oblivious to the happenings of the world.
This post is dedicated to a movie that I watched in High School under the guidance of one of my favorite teachers.
Empire of the Sun is a riveting movie about a young English boy who is trying to survive under the occupation of Japan during World War II.
If you haven't seen it, it's an amazing movie and is definitely worth the 2 and a half hours of your life.
25 - Rory Sutherland
Here's an advertising "guru" worth watching. Now, please forgive me for using a lot of these talks for my posts, but I find them excruciatingly relevant to my life direct and possibly compelling for you guys too.
The TED website says this little blurb about him:
"Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment."
How cool is that? He is narrowing the gap between entertainment and advertising - that explains how good commercials feel like a short story now-a-days instead of just "HEY HERE'S WHAT WE WANT TO SELL YOU PLEASE BUY IT YOU NEED IT AWSKKDJAD." You know, that sort of thing. It reminded me of that IKEA commercial I posted up earlier in my blog, which tells you a story, gets you emotionally involved, and then at the end makes you laugh not only at the funny European guy but also yourself for feeling bad for a lamp.
One of my favorite quotes from this video was about the stoplights with countdowns:
"Waiting seven minutes for a train with a countdown clock is less frustrating and irritating than waiting four minutes, knuckle-biting, going 'When's this train going to arrive?'"
If you haven't seen those, it's on the right of this post, thanks to Wired for the image.
24 - Daniel Pink Points Out the Not-So-Obvious Truth
Watch and stare in awe.
Daniel Pink is indeed pointing out the not-so-obvious. The fact that this research has been done over and over and always come out the same is astonishing, not in the fact that it is true as much as the fact that businesses have yet to truly utilize it. Google was one of Dan's prime examples of utilizing the thoughts in his video, along with a company in Australia that had one day in the year that a person could use their business time to do whatever they wanted as long as it wasn't work.
Alan Avery, a person who commented on the video, said some useful things about ROWE:
"Think of the ROWE environment, where you have a deadline but you are not told when or where to do your work. You are able to do it when and however you like as long as it meets the deadline. With ROWE, you still have to deliver the goods, and you'll still get canned if your work doesn't get done, but you can work whichever hours in whatever location is best for you to complete your tasks. Also, because tasks and deliverables are clearly defined up front, simply showing up and 'looking busy' is no longer an effective means of 'flying under the radar'."
Sounds good, doesn't it? Not only are you allowed your own autonomy, as Dan talks about, but you are also still constrained somewhat and must do your work, but in your own way and whenever you like within the timeline.
Reminds me a lot of the University of Oregon, and taking classes there where you are the one in charge of your own work, but you are also forced to finish at a certain time or be doomed to failure (and I don't mean the good kind of failure that eventually leads to success, I mean stupidity where you've basically wasted your money on a class you didn't care enough about to work on.)
Sorry, that's a bit harsh.
Anyway, if you haven't already checked out Daniel Pink's site, you should go ahead and go do that.
23 - Free Rice? Yes Please!
Check this out.
Seriously, holy crap. I stumbled onto this this morning when I was waiting for class to begin. This is an amazing idea, and if you haven't tried it you should.
I don't have much else to say about it except that I wasn't expecting to run across it, or that it's extremely awesome.
Through the entire time you're taking tests, they're showing you how many grains of rice you're donating, then it goes up in measurement. They even have a blog to check out, and an about page that tells us their goals: 1. Provide education to everyone for free, and 2. Help end world hunger by providing rice to hungry people for free. They're non-profit, and the free rice is provided by the advertisers on the site.
So in giving, you are getting.
I can say that this is a great idea for those of you who are going into charitable groups in advertising, like EnviroMedia which is focused on environmental issues as the name suggests. Not only is there potential in ideas of giving, but as my teacher Deb Morrison says that the ability (and want) to give to others is necessary for the advertising field.
The sad thing about all this is that the totals are going down each year. It's gone from billions to millions instead. So I urge everyone to go there and check it out, and do a bit of learning yourself.
22 - Color is Powerful
When we were in class today (still am as I write this, I'm afraid the idea will escape me) Erica, our guest speaker, chatted about data visualization as a powerful tool. She showed us a lot of videos, and examples of them.
I was really interested, so I created a board of them on my Pinterest.
That's not what this post is about, though.
This post is about the colors used in these infographics and data visualizations. Color, just that, is a powerful and emotional tool for art as well as everything else.
For example, we don't paint a room black if we want to be happy (normally). We paint it yellow, or orange, or some warm color to make to feel like home. So, because color is such a powerful psychological tool, we should learn how to use it and what the actual meanings behind them are.
I promise you, if you learn the effect colors have on your audience, you will create a much more powerful thing than what you could do in just black and white.
Now don't get me wrong, black and white things are powerful as well. If we want to make something look antique and give it that old-school feel, you can make it black and white. Or if you want a blunt idea, make it big, black, white, and clean. Clean means straight lines, grid, things like that. No jumbles or messy colors used, sort of like a resume.
So, if we learn about colors, we can improve impact and even readability of things. Colors are attractive, think about when you're driving down the road and your eyes are drawn to that cherry-red Camaro, or that bumblebee-yellow Mustang...oh, and remember that the police are people too: those cars are more likely to get tickets for being so interesting to the eye, and driving so fast.
21 - We Can All Be A Bro
I suggest you go and check out this website, because I know that it's for "bro's" but 80% of them apply to women as well.
There're a lot of things out there today that are viral on the internet. Think of youtube videos of cats, .gif images of random funny actions, anything like that. There's just so MANY things that it's really hard to stand out now.
Learning to show yourself as a black sheep is something that really will help us in the future.
So Brotips is a great example of individuality on the planet of the internet. Yes, a planet, because the internet has brought the entire world together and has become the most amazingly useful thing out there for research and study...well, all except for Wikipedia.
20 - impossible2Possible
This was a complete accident. Be forewarned that I was completely unaware that I would even see this when I was at the gym running, and when I did I was wholly impressed and almost so excited I couldn't run...Don't worry, I did, for another half hour actually.
Anyways, when I ran across i2P, I was looking up TED talks as is my habit, and instead I found this random Youtube stream with a video of a guy standing next to a lake.
The ad at the beginning is actually interesting, but make sure you watch until after, that's really what I was going to talk about.
So it's an interesting project. Their mission is not only to push youth past what they think they can do and show them that they can do amazing things. This guy, who is talking through the video, is Ray Zahab who founded i2P in 2008. If you go to the website, you see what the mission of his foundation is three things: Educate, Inspire, Empower.
What a great thing to inspire young kids to do something great. He pushes them to go out and run, going across different countries, but at the same time they conference with classes about what they learn, make videos, write, satellite call, all sorts of ways to share what they're learning every time they stop somewhere. I suggest you go look up the website, and check it out.
19 - A Little Bit About Napping
Here's something awesome. Good news for everyone in college.
NAPPING HELPS. Well, we all knew that...but we didn't know HOW MUCH it does.
No, really. I read in a blog on Online College Courses that napping does an array of good for the mind. There are actually 25 reasons they give us why.
Even NASA allows short naps for their pilots, though they also go into many of the cons of napping, like drowsiness afterwards.
One good recommendation is to drink coffee before you take a nap, then take 20 minutes of sleep (how long it takes coffee to kick in) and then you're awake and ready to go as soon as your eyes open.
Perhaps we need to re-think the library at school and add in some beds too? Ones that shake and push you off in a half hour, that'd be pretty funny- er...useful! There are plenty of coffee shops but no-where to just pass out for a half hour before that midterm...at least not for those of us who live off of campus. How does that make sense? Good moneymaking idea there, if you ask me.
Anyways, check out the blog post about nap pros (if you hadn't already found it above), and you tell me. I didn't see many cons to it. You can even check out this WebMD feature about their superhero powers.
Google had a lot to say about the benefits too, and I found NUMEROUS amounts of blogs and articles about napping.
I am seriously considering taking one every other day now, at least. I bet it could cure all the stress that's going to be eating me from the inside out for the next 6 weeks.
18 - Interactivity and What Will Come Next
Pranav Mistry started out trying to create one thing, and ended up instead creating something entirely opposite.
This man is bridging the gap between our computers world, and our physical one. For me, this "Sixth Sense" device has begged many questions.
What will this sixth sense lead to for us?
Well, I was thinking more about it and I came up with a few options, straight up obvious ones. The first, relating to the main interest of everything I write about (media), is how it will make the world more interactive.
I loved his idea of using this device to keep the people who are now consumed by computers tied to the real world. It was something like how the Wii was attempting to keep people physically involved and active instead of sitting in front of a computer doing what I am doing right now: typing essays, video gaming, and browsing the web. Not necessarily in that order.
Now I am not saying there's anything wrong with a bit of inactivity here or there, but there is a problem with what people are truly looking forward to now, which is virtual reality. The whole concept of that is to put on a helmet and be immersed in a world, right? Used by harnessing your movements, and (perhaps) thoughts, to power a machine that puts you into a world that is not yours in a very "Matrix" sort of machine.
Horrifying as the idea of computers getting into our head is, what with the brain being the only private, un-invaded place there is, the idea of this Sixth Sense computer is much less invasive and much more useful.
So, back to the question. What could lead to in the world of advertising?
Well, interactive commercials, ones you could save, magazines you could buy right there and download onto your sense machine to pull up anywhere you pleased. Kind of like an Ipad, but with not-so-good imaging projection. Still creative though. Perhaps there would be a way to actually fix the graphics with the Ipad, perhaps? Well that is another idea for the future. For now, this man is amazing, and I suggest you watch the video if you didn't at the beginning. This could be amazing, much like the creation of the computer itself.
17 - Dove
Well. I'm sure that you all remember Dove's ad campaign about real beauty.
This, in my opinion and probably other's as well, is one of the most successful and compelling advertisements that I, as a young woman myself, have seen up even until today. I had forgotten about it until I was debating on doing an article about supermodels and how fake they are. I didn't want to go just the generic "Supermodels give women bad self esteem" road, however, and instead I retraced my history and found this video once again.
Dove's Campaign for Real Beauty was genius. Whoever had come up with this idea was really listening to women, and the company even said the following:
"The Dove® brand is rooted in listening to women. Based on the findings of a major global study, The Real Truth About Beauty: A Global Report, Dove® launched the Campaign for Real Beauty in 2004. The campaign started a global conversation about the need for a wider definition of beauty after the study proved the hypothesis that the definition of beauty had become limiting and unattainable. Among the study's findings was the statistic that only 2% of women around the world would describe themselves as beautiful. Since 2004, Dove® has employed various communications vehicles to challenge beauty stereotypes and invite women to join a discussion about beauty. In 2010, Dove® evolved the campaign and launched an unprecedented effort to make beauty a source of confidence, not anxiety, with the Dove® Movement for Self-Esteem."
How brilliant! Inviting the community to join in as well as just watch the videos is one of the smartest things a company can do.
Unfortunately, even they could not convince the female population that they were beautiful enough. Still only 11% of women will use the world "beautiful" comfortably to describe themselves. I think they should go again! Don't you?
16 - Power of Voice
Here's an interesting thing for you to think about.
A tactic that most wealthy companies use is the power of celebrity voices, child voices, and the power of voice in music. We hear it on tv commercials, and now-a-days we've become completely desensitized by it, and don't even seem to notice that the music, and the voices, have such a powerful impact on our view of the advertisement or public service announcement.
Music? That's for another post. For now, I want to focus on voice.
For example, think of World of Warcraft's ad campaign featuring many very popular (at the time) celebrities and icons. There are over 5 different kinds of them.
They're all very entertaining, but the favorite of most of the community has been this one:
All of these commercials get a large amount of attention. Blizzard, the owner of World of Warcraft and a thousand other games, is brilliant in it's work creating commercials. To be honest, they've actually inspired me, and were the ones who did so in the first place, to continue into the advertising field. Their wit, and ability to target the correct audience is astounding.
Many of us remember the Chuck Norris fad, where everyone thought up certain jokes about the man being completely immortal. For instance, "When Chuck Norris does push-ups, he's not pushing himself up, he's pushing the world down." Blizzard caught onto this phase, and went ahead and created another commercial for their game:
Venatus Media has done many of Blizz's campaigns and has been very successful in them, but I haven't been able to find out if they're the creators of the commercials.
Funny thing is, in their attempts to attract more female gamers, they created this commercial:
Now Blizzard has an even more powerful tool for this game. WoW is completely anonymous unless you are added to someones friends list under your email, where you can contact the person on other games of theirs like Starcraft III. So, the questions behind what celebrities may play this game is a large thing, because you have to think that perhaps one of the many people who were in the commercials plays. But where?
The mystery is half the fun.
15 - Principles of Effective Advertising
Here's something interesting I ran across when I was browsing the web. As the title says, it has some good principles for good advertising, and it helps with advertising campaigns as well. Spoon Fed Design came up with 10 of these principles, giving us advertisement examples right along side the words themselves.
My favorite image, shown on the right, is an advertisement for Cingular that is surprisingly original. Who would have thought to SHOW the calls being dropped from the sentence, rather than just place an ad that said it in that loud orange color that is their trademark? Matt, a writer for the website, said that
"This is an excellent ad that will make almost anyone look at it. You'd think having a huge ad would be an advantage, but some companies don't use size like this ad does."
Some of the principles on their post that I found the most compelling were 3 and 4. Why? Well think about them..
3. Speak Loudly
The louder you talk, the more people hear you, right? Well, the same concept applies to advertising. You want your ad to say something, and you want it to be heard. A "loud" advertisement isn't just a big one, though. It can be achieved in many ways.
Duh. We definitely want the ad to stand out, we want it to yell out louder than the crowd of advertisements before/after or around it. So we have to be new, fresh, something people haven't seen before. That's not always true, though, there are ways to repeat ideas, just make them your own.
4. Don't Make Them Think (Too Much)
One of the common guidelines, especially in web design, is not to make people think. You need to get the message across in a clever way, but it shouldn't make people think too much. A person should know what the ad is saying as soon as they look at it.
People hate to think, so this makes sense. You have to make it short, sweet, and comprehend-able. This is hard to do in today's society, we can't just throw up an ad and hope people find it interesting enough to be "worthy of attention," we really have to dig in our heels and give the community something that doesn't speak at them, but speaks to them.
14 - TED and Innovation
TED talks are some of my favorite things, and I will say that time and time again in honor of the ideas, and the brilliant presenters who are honored to be there as much as anyone else would be. It's amazing what you learn from listening to these minds, and what's in them. I often do so while I'm at the gym, working off calories in my body, but gaining weight in my mind.
Start at 1:25 in the video:
Jeremy Gutsche, (besides being completely awesome,) is the founder of Trendhunter.com and the writer of Exploiting Chaos, and if you haven't been to that website go now. NOW. Seriously guys, this man is not only brilliant, but as you watched he's also funny and keeps your attention about this subject for more than 20 minutes…it has to be a record or something! He lives his ideals.
Hey…He'd be a great teacher!
Anyways, he came up with some interesting ideas that I'd love to point out if you missed them.
The first, is that you have to be completely crazy with your ideas. He said to be outrageous, be out there, and promote with not shock factor but excitement. Makes sense, doesn't it? And the other points he made...fwew, steamy! Conforming ideas to the current economy, and that sort of thing? Who woulda thought? My friends, this is a brilliant idea that no one really listens to when said over and over. They should teach it in our advertising classes if they don't already.
You can be new, but make it new for the situation. Remember the Fortune Magazine example when you're inventing new ideas.
Do yourself a favor and spend 30 minutes of your life (all 39,420,000 minutes you have) listening to this man tell you how you can be successful. Feed your brain, people, be a nerd and consume all ideas you can and then make your own!
13 - Av0iding the B1g Digit5
Tennessee's Whitwell Middle School did a project on collecting a paperclip for every person who died in the holocaust in order to get the students to really comprehend the number. What a wonderful idea, despite the subject, to do to get the point across, and such a good example to kick off my newest advice.
People do not do well in comprehending large numbers. It's hard for us to understand how many stars there are in the universe much less space as a whole, or how many pieces of paper it would take to reach the moon, which is over 1,000,000,000. Do you REALLY Understand the amount of paper? Probably not, you'd need to physically see it to understand how many trees would die for that experiment if it were possible.
So, my idea is that people should AVOID large numbers. Luckily for the United States, we don't really understand the deficit we're in, except that it's a very large number which is impossible to fix in the next 10 years. Ehd.org gives you a few good comprehending tools with dollar bills.
Here are some tips to avoiding, or showing, large numbers:
1. Use percents.
2. Compare - Compare big stuff by small stuff.
3. Be visual. - Use pictures instead of type, figure out a way to show it. Ever seen those planet images that compare the size of the Earth to the biggest of stars like Betelgeuse?
4. Avoid them altogether. - Come up with something else.
12 - Exercise for Your Ideas
A website I came across came up with a list of things to do to exercise your mind and get out new ideas. Sure, they misspelled "dig," but that's alright. Check it out, and maybe read some of them, I've found them helpful for the last few things I've had to write. I used these 15 things to help me write my last few blog posts, and you should definitely click here, and go check them out yourself.
The quote at the beginning was very inspiring:
"Creativity is not a special skill, ability or privilege of a few people, but instead is the result of careful and structural thinking."
I loved number one, "Like the body, the mind needs exercise. One way to exercise your mind is to study the ideas and projects of smart people. For example, biographies of successful people are an excellent source of inspiration. Also reading magazines that are considered serious, such as Forbes, Business Week and The Economist, web sites like "Pick the Brain", "Digg" and "Self Growth" is "food for the brain." Reading other ideas, makes it easier to digg your ideas and bring them on the surface." I definitely will start reading more biographies and blogs of people who do that daily. I like Brain Pickings personally.
11 - Mandalas and Ideas
I was browsing StumbleUpon on my phone on the way to class yesterday, and I came across something rather remarkable in my browsing of the topic "ideas."
Wage Slave Rebel has since become one of my favorite non-blogs (websites that don't call themselves "blogs" but seem to function that way anyway) since I started reading some of the content. This particular story, Idea Idolatry is the very one that introduced me to the site.
Tibetan monks are some of the most patient people who live. If you don't believe me, take a look at the above image and read the blog I am inspired to write this by, and you'll understand just how big that Mandala is, and the fact that it is made of sand. SAND. How crazy is that? These Sand Mandalas are extremely intricate, and more than 2 feet in circumference. I've been told it's also done with no adhesives of any kind, no glue or water, nothing.
On the right there's an example of a three-dimensional mandala, Borobodur.
The almost horrifying part is that these mandalas are made to be destroyed. Once the Monks finish, they're swept up and taken away.
With that fact, you might easily have gotten the link between ideas and mandalas already, which is that we need to be able to let go of them and move on, or we'll never get anywhere. Even if you absolutely love the idea, or the mandala, they are fleeting and must be allowed to go. Personally I must say that when I have a great idea that others think is bad, I just write it down and THEN I keep going. Maybe later on someone else will like it.
But anyway...
Below is a time lapse of what it takes to do one of these very very detailed sand creations. At the end is the "ceremonial destruction" of the piece, signifying the "transitory nature of material life" or how nothing in life is permanent.
10 - Evolving in the Gender Box
Media is not just the advertising, which everyone knows. It also involves anything, ANYTHING, we consume. Even food is media, because we can associate it to the television commercials which it's on, the businesses it comes from, etc. So, when we talk about the mistakes of media, we can also talk about what they air, and how it effects people.
A friend of mine that I have added on Facebook brought this article on CNN to the attention of her friends and family members by posting it up, and also me. Now, don't get me wrong, I have watched this show before and I have seen what all of the hubbub does to young girls, and I don't at all like it. It causes not only grief and stress on the young girls, but also makes them believe that they have to be girly, or they have to look older, or that they have to be something other than a child.
So what am I getting at? Well the question today is "what is media doing to our children?" And remember, I'm not here to answer the question, only show you what I've seen and tell you what I think. You need to draw your own conclusions.
I've seen other commercials and advertisements about gendered media, and how it effects the growth and the thought processes of boys and girls.
There are studies which, (yes I took time to read them) talk about the reactions and the gendering of commercials and advertising here. This is all just part of the normal flow of things, the targeting that needs to be done in adverts now-a-days due to the large media overload going on everywhere. Not everyone lives out where they don't always see billboards or TV commercials, or people who stand on the side of the road with sales signs for pizza joints.
In class, we discussed the evolution of advertising, and how Doyle Dane Bernbach, an advertiser, produced one of the first successful commercials involving more intrigue than yelling at the consumer to buy the product:
Advertisements started to make sense around the 60's, and DDB (the company founded by Bernbach, named after him) has been doing VW commercials since, this next one is an example of a new one:
Now, you may see how the advertisement IS NOT focused on any gender, because they didn't want it to be; it needed to be focused on everyone because "Volkswagon" is a "wagon" for the "people." So...what about this whole media gendering thing?
A blog site I came across Media Awareness, said this in their post called "Media and Girls":
"The 1996 study "Images of Female Children in TV Commercials" found that in the United States, Saturday morning cartoons alone come with 33 commercials per hour. Commercials aimed at kids spend 55 per cent of their time showing boys building, fixing toys, or fighting. They show girls, on the other hand, spending 77 per cent of their time laughing, talking, or observing others. And while boys in commercials are shown out of the house 85 per cent of the time, more than half of the commercials featuring girls place them in the home."
A bit shocking, isn't it? Well, no not really. This is not an attack on the way people advertise, on the contrary it's absolutely brilliant. It doesn't count in minorities like tom-girls or boys that might like the color pink.
Yep, that definitely was a ton of fun, and it was started by Media, though I can't recall if it was from the Bread Cancer Awareness or whether it was all Hot Topic's fault.
Think of it this way - If advertising didn't give us a gender separation, or target specific groups of people (usually the largest of the subject), where would they advertise and who would they reach to sell products to? No one. Advertising, interestingly enough, needs to be very specific in many many different ways, even in gender, and so does Media itself.
Also, on a more psychological note, where would we get any individuality if we didn't have those conceptions about what people should be?
9 - Warning: (Almost) Purely Opinionated Stuff Ahead
Okay so this post is mostly my opinion, because I saw this commercial for the release of Borderlands 2 about three weeks ago, and almost had a small seizure from my excitement. It's hard to be passionate about anything related at all to school, but this advertisement certainly got me pumped and psyched at the same time.
If there was one thing you had to know about me that I didn't need to tell you if you hung out with me only once, it would be that I am a GIANT Nerd. The name of my blog is the proof of that, and so is this post.
I seriously am so excited for Borderlands 2 that I can't wait. I was in need of an outlet so I will write about their very awesome trailer on this post.
The music is perfect. The sequencing is something you get even if you didn't play the first one. Video game advertisements have always been my favorites - not just because I love video games, but because they're so creative it's never horrible.
8 - Oolal- Oh, It's Just Carl's
Here's my object of interest today:
Carl's Jr. continues to amaze me with its obvious targeting of men, but also the underlying attempts at the female gender as well, but there is more to this commercial than just the obvious 'backseat sex scene' attempt, as David Woods put it on Twirlit.
As a woman, who would obviously look funny at this commercial (if not in distaste, since I have a young nephew of my own which I wonder about all the time.) So, my emotions about the commercials that Carl's likes to put out are mixed up in a heap.
The first point I'd like to make is that this is a commercial that actually targets women, not just men, in a large percentage. I feel like Carl's Jr. just adores putting women out, that is, making them look jealous of the target women on the commercials whenever the 'normal girlfriend' shows up. You can see that they do this in this video towards the end, where the girl in the car with the man pushes his chin back to the movie instead of the sexy woman in the car next to them who's more-or-less making out with a burger.
Second, they actually use the jealousy factor to (this may sound like a paranoid delusion) convince young and middle-aged women that this burger won't affect their physique, and it might actually make it better. Does that sound familiar? Yep, cigarette commercials did that too until it was outlawed, as we all know, and one of the most circulated commercials was from Camel:
Now this commercial also uses beautiful women and glamour to get the attention of other women and men. For men it may be "You can have this woman if you can look good by smoking Camel," or for women who may have thought "Gee I might look like that woman if I smoke that cigarette." Those thoughts are all old, however, and over-used. What about the evolution from then and to now? Then it was those, and not it's "Man that woman is hot...oh look a burger," and women "Woah, she looks that good and eats that burger still?" Commercials have evolved to fit the human educational level, or intelligence level. Since the 1960's a lot more people have also started attending college.
So it's really not that surprising how much commercials have evolved since television was invented. We know that the quality has gotten better, probably due to education, as well as the audience has gotten smarter. We needed smarter commercials, sneakier ones, to get to the newly media-immune minds of the 21st century. Subliminal is the new blunt for our day and age, and that's another reason why all of the classes about media teach you media literacy.
7 - IKEA and Personification in Advertising
The beginning of my interest in IKEA's advertising direction was back when the commercial I most loved came out:
I don't know why it was not only funny but also a bit of a bash on other commercials which personify "things" in our everyday life. This one didn't even have the lamp talk, it only played depressing music and put it out in the rain. How creative is that? It tugs on the heartstrings of people with little effort. Then here comes the guy at the end, calling you crazy. Makes sense.
I came across a website that posted up about 30 Creative Personification Ads in Advertising. These weren't videos, to my disappoitment, but they did turn out to be really entertaining and very valid to the point of personification.
Later on, I was lucky enough to discover yet another website, this time a blog, that shows exactly what I am talking about: Personification in Advertising.
There are a lot of familiar "faces" if you will which we see in commercials all the time.
There's Scrubbin' Bubbles, The Michelin Man, Mrs. Butterworth, and the Downy Bear "Snuggles" who I personally loved as a child, along with thousands (literally) of others. What about the Chevron commercials about cars who talked? I can't help but wonder if those cute little guys were the inspiration to "Cars" the movie?
Seriously, if you want to see the list of all the famous advertising icons, and how many of them are personified objects, go look at the Wiki.
6 - Kiss and Change the World
Ever since photography was invented, there have been things taken photographs of which have changed moods for people throughout the world. Pictures have increased the emotions of some, have inspired others, and have motivated many to continue or start doing what they have always wanted to do.
I wanted to point out my favorite picture, one of a Sailor and a Nurse kissing in Times Square in the WWII era. I found it again on a blog I often read called Shooting Annabelle Lee and she pointed out that there was even a statue commemorating this photo in Sarasota, FL.
The sheer passion and happiness this picture emits is amazing. I once took a class which said that when a picture is reproduced too often, it changes the viewers feelings about it and dulls the sense that it gave originally of awe or whatever emotion it had upon first glance. I've known this picture since I could see, and it is a prime example of how just a photograph can say more than a thousand words, and continue saying them throughout time.
This also leads me to how people in the creative industry can change the world - there are so many ways, and that includes photographs, to hook your audience and claim their trust; you just have to work hard at it, and find out what people need.
5 - TNT's Advertising has really "Lit the Fuse" With This One
The definition of TNT's advertising team in a dictionary somewhere should be "so awesome, it's ridiculous." If their whole commercial-bogged channel had only commercials created by their team, I think I might actually watch it more.
My opinion might of course be biased mostly due to this video really bringing forth the teenager in me with all of its excitement and even the humor it had in it.
I could watch this a few hundred times and not be bored of it - it's a prime example of what people my age love to see on TV. By that, I mean it has everything from Humor to Drama, to Violence to Surprise. When I saw it on Tosh.0's blog, I just had to share it on mine.
This amazingly choreographed advertisement has managed to almost persuade even me to watch the tv channel that, as I hinted at in the beginning, can only be correctly defined time-wise as "more commercials than actual substance."
4 - Be Creative "Within The Box"
Now, I know promised you all that I would go over some of the old commercials from way-back-when, but I honestly wasn't feeling it this week. Instead, something else much more interesting came up, and yes, the title is weird but it WILL make sense soon.
Anyways, my whole plan that I set up this weekend is botched visually, because unfortunately I was irresponsible enough not to FIND the topic commercial online before I started to write.
While I can't bring up the commercial itself, I can ask you to go search "Kiefer Kia Princess" in your Google search, Facebook, or even on Youtube, and look at some of the audition videos for this terrible commercial trend which has been going around. There'll also be a contest link where you'll see how they even went all out on it, creating a contest to get a princess to show on TV. It all seems a bit excessive.
Now, if it was a kids commercial or a commercial for people who looooved fantasy, it might have worked better for them. People buy the cars anyway, I'm sure, despite their cheesy princess, but I think that perhaps the commercials would have done better if they were actually targeted at something.
There is a good idea behind the commercials, though. They do a good job including the community, and getting them to pay more attention to the one company, all things considered that aspect of it is brilliant.
Targeting a specific audience is something that you should do, and definitely your advertising company should at least be trained in it even if the chances that the training is good are very slim. University of Oregon students who have ever taken a class with Prof. Deb Morrison know this is a fact, and so does anyone who has ever seen a commercial that made no sense at all.
So what did I mean by my title, then?
"The box" is my reference to the confines and limitations of your budget for the commercials or advertisements you make. If you think outside your hypothetical box, you're going to spend too much on the commercial and end up negative, right? So yeah, stay in the box because those who think INSIDE the box and can STILL be creative are those people who are certain to succeed!
3 - Acronyms in Advertising
There are many commercials out there, a lot of them are useless and most of them are just irritating and easily forgettable. Many use antics to get attention that no one really wanted to see, like the Quiznos™ commercial with what resembled dead hamsters playing the banjo or the guitar. I would check in to make sure what kind of instrument it was, had I any desire to ever see those little devils again…The only thing successful about that commercial was the fact that the image is now stuck in my head, with reverence to Quiznos™ of course.
A small percentage of ads, on the contrary, are either hilarious or they actually catch your attention with something that doesn't annoy you. An example would be the annual Superbowl commercials that a good portion of viewers sit around watching the game just to see. Who cares about the game when you have what might be called "micro-movies" in between goals?
There is something else happening in Advertising today that most people probably notice and have mixed feelings over. An example of the evolution of the English language itself can be found from media today, especially written but not just that! Perhaps about a year ago, Cingular™ came out with a commercial that I am sure we all remember. If not, here it is:
Now hopefully, despite that being utterly hilarious and the fact that it easily catches your attention, you are still on board with me right now.
This commercial is my favorite example of where is the English language is taking us today.
In the 1700's it was proper, beautiful, and now all we would see of the worlds "ye, thee, and thou" would be antiquity. In this commercial Cingular™ uses acronyms to make a comical approach to their new phone which people who said those words would probably never understand. It's used in relating to the young people of our age whose parents either don't allow them to have a cell phone, or perhaps Cingular™ (as usual) is promoting something new to "save families money" when it's all really just incentive for people to sign up for more cell service since there's a big problem with children texting. Now-a-days we know that most phone companies actually offer unlimited texting, while not allowing unlimited calling.
That is noticeably the point of most advertising directly towards children. It's sneaky and underhanded, but that's just how it goes. Using the "lingo" began as a shock factor, saying "we're ready to use your words to get you to buy our product." How creative is that? It's almost as awesome as the revolution of advertising in the 60's, which is a story for the next time!
Also, just for fun, check out the follow-up commercial too, if you haven't seen it:
2 - Entertainment "Ads" to Advertisement
Where do we draw the line, then, through advertising and entertainment? Well, the whole point is to blur that line when we go into the advertising field: we need to give people reasons to read or even just glance at our images in a world full of others.
So how do we make our advertising stand out from other agencies?
The above image is a prime example of using the world around you to get to what you want. This agency, group, or whatever it was that created this humorous poster was obviously aware of their audience, not only in the age area or the gender area, but also in the actual geographical location.
Humor is a great tool for advertising as well. We can use it not only to get attention in commercials that move, but also in posters and magazine listings. The best part of it is that everyone loves a good laugh; chances are if someone laughs at a commercial, you have something they'll remember for a long time.
Take for instance the commercials for the Super Bowl. There are people who solely watch the game because they wish to see the in-between where the commercials themselves reside, ones that cost over a million dollars often-times to play during the Superbowl once. Some places play them repeatedly because they want to get the uses out of them before they drop it on youtube, where it will slowly die away with the never-ending flux of ideas and creativity from the people around.
To put it all simply, as my friend Jarrett said, this ad gives us the feeling of "Wow, that's a beer I'd have a beer with."
Here's an example of a Superbowl commercial that aired only once:
1 - A Nerdy Thought to Explain Another
I wanted to start out explaining the name of my website, since it is not only against the norm, but it is also somewhat quirky and may be seen unprofessionally.
So let me start out by saying that "Nerdy Thoughts" sounds like Dirty Thoughts. IF it doesn't, then this is a partial example of how my brain ticks.
Why should it sound that way? Well, let me explain. Nerdy Thoughts, or ideas, are not always socially acceptable; they're not always something you should write down somewhere without actually thinking about them in a professional and careful viewpoint. We should think about the things we puke onto the idea book all of the sudden more before we give those ideas to the world…or even worse, our boss.
That is why the name of my website sounds like dirty thoughts. They started out sketchy or rigid, not ready for the world; they were just getting started.


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Home | Contact Us | Site Map | Staff Tools | Classes | Newsroom
News from Unity
Unity Health System and Broadstone Real Estate, LLC (Broadstone) held a grand opening celebration today for Unity at Ridgeway—a 120,000 square foot medical complex located at 2655 Ridgeway Avenue in the Town of Greece. Second only to Unity Hospital as the largest medical complex in the Town of Greece, it is the largest construction project to be completed in Greece this year. Several health services provided by Unity have relocated to the facility, including:
•Unity Diabetes Center
•Unity Cardiac Rehabilitation
•Unity Physical Medicine & Rehabilitation at Ridgeway (formerly Unity Physical Medicine at Lexington, Unity Comprehensive Rehabilitation Center, and Unity Sports Medicine at Ridgeway), which has added aquatic therapy to its treatments, thanks to the addition of a state-of-the-art pool designed for patients recovering from stroke, traumatic brain, and other conditions
•Unity Spine Center
•Unity Pain Practice
•Unity Neurology & Rehabilitation (formerly at Canal Landing and Unity St. Mary's Campus)
•Unity Ob/Gyn at Ridgeway (formerly Unity Ob/Gyn at Canal Park)
Unity leases the office space from Broadstone. A large diagnostic imaging center operated by Borg/IDE Imaging PC PC will also soon commence operations in the building.
"Unity at Ridgeway allows us to locate several of our high in demand services in a state-of-the-art facility that is accessible and convenient to our patients," said Warren Hern, president/CEO of Unity Health System. "This spacious medical complex is now home to many of the services we provide that were in need of larger facilities to accommodate the growing needs of our patients. We are pleased to partner with Broadstone Real Estate, and we thank Broadstone for its vision in constructing a top-notch facility."
According to Amy Tait, CEO of Broadstone, "It has been a pleasure to work again with such a professional and responsive team. We are proud to have completed this significant project ahead of schedule and under budget." Tait added that the building's state-of-the-art and environmentally-friendly design will qualify for LEED® (Leading in Engineering and Environmental Design) certification with the United States Green Building Council. Engineering and design were provided by Bergmann Associates and Gardner Plus Architects, PLLC.
LeChase Construction served as the Construction Manager. M&T Bank provided construction and permanent financing with assistance from the County of Monroe Industrial Development Agency (COMIDA). The project development costs, including land, hard costs and soft costs, total approximately $28 million. As part of the agreement with COMIDA, Unity Health Services has committed to create at least 22 new jobs over the next three years.
About Unity Health System
At Unity Health System you'll find the friendliest and most compassionate people dedicated to providing the best possible health care experience. We have over 70 locations in Rochester and Monroe County, including Unity Hospital in the town of Greece and the Unity St. Mary's Campus in Rochester. Key programs include our Joint Replacement Center, Family Birth Place, Spine Center, Diabetes Center, Chemical Dependency, and Physical Medicine & Rehabilitation, plus the area's most comprehensive range of services for older adults. ACM Medical Laboratory is the world's fifth largest provider of clinical trials testing, with locations in western New York, York, England, and lab partnerships across the globe. Our shared commitment to delivering health care the way it should be is reflected in our 98% overall patient satisfaction rating.
About Broadstone Real Estate
Broadstone Real Estate, LLC is a commercial property management, development and investment firm based in Rochester, New York. Led by Norman Leenhouts and Bob and Amy Tait, the company currently has 2.4 million square feet under management, including 36 properties in twelve states. Contact: Amy L. Tait, (585) 399-7091 or firstname.lastname@example.com
All queries and responses are strictly confidential.
Make a Donation | Find a Doctor | Jobs | Patient & Visitor Info | Services & Locations | About Unity
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subset: commoncrawl


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Are you looking for a stock?
Try one of these
Suncor Energy Inc. (SU-T) has been ordered to pay $200,000 in fines after pleading guilty to charges of releasing effluent into an Alberta river during construction of an oil sands mine in 2008.
Environment Canada, the regulator, said Wednesday that two charges were laid against Suncor under Canada's Fisheries Act after it investigated releases of effluent from holding ponds into northern Alberta's Steepbank River in June and August of 2008, while Suncor was working on its North Steepbank mine extension.
"It was an unfortunate event and we did take corrective measures immediately after reporting the issue to regulators," said Brad Bellows, a spokesman for Suncor. "The settlement catchment areas that this involved were closed late in 2008."
The charges are the latest for Suncor, Canada's largest integrated oil company and the biggest oil sands producer.
Last year the company paid $675,000 for failing to install pollution control equipment at its Firebag steam-driven oil sands operation near Fort McMurray, Alberta, and then keeping that information from provincial environmental authorities.
As well, Suncor and its work camp operator, Compass Group Canada Ltd., were fined a combined $400,000 after investigators found a subcontractor released partially treated wastewater into the Athabasca River between 2005 and 2007.


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Published in Mobiles
Thursday, 23 June 2016 12:48
LeEco LeMax 2 Pro will have 8GB Ram
Observers baffled
The dark satanic rumour mill has manufactured a hell on earth yarn claiming that the coming LeEco LeMax 2 Pro will have 8GB of RAM.
Friday, 27 March 2015 10:53
AMD Fiji has two GPUs
Liquid VR and sources offer proof
It has been a while since we saw the first factual proof of the existence of Fiji, the next generation flagship AMD GPU, that will be the first graphics card to come with High Bandwidth Memory (HBM) memory.
Friday, 23 January 2015 16:45
Sapphire announces new R9 290X 8GB Tri-X graphics card
To be available alongside the Vapor-X model
Following the successful launch of the R9 290X Vapor-X 8GB graphics card, Sapphire has decided to introduce yet another Radeon R9 290X graphics card with 8GB of video memory, lower clocks, and a Tri-X triple-fan cooler.
Tuesday, 16 October 2012 09:54
8GB install required for Halo 4
4GB 360 owners be aware
Monday, 15 October 2012 10:02
iPad Mini rears its mini face
Nothing Mini about the price though
Wednesday, 05 October 2011 19:33
Corsair rolls out 8GB DDR3 modules
In both Vengeance and Value Select flavours
Thursday, 01 September 2011 13:08
Toshiba shows 8GB WiFi SDHC card at IFA 2011
8GB of capacity with a touch of WiFi
Wednesday, 04 May 2011 09:55
Wii2 will have 8GB of flash storage
Nintendo chooses no hard drive again
Tuesday, 02 November 2010 16:09
Super Talent rolls out its cheap USB 3.0 flash drive
Express DUO at US $29


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Jiah Khan in Nishabd
5 Jiah Khan in Nishabd Articles
Suraj Pancholi taken into police custody after girlfriend Jiah Khan commits suicide!3 years ago 2
Jiah's cell phone record shows that the last call she made before ending her life was to Suraj Jiah Khan's tragic death last night has shocked the… Read Article ▶
Why did Jiah Khan commit suicide?3 years ago 12
Though the actor did not leave behind a suicide note before bidding adieu to the world, early reports indicate that Jiah was not particularly happy… Read Article ▶
Yogen Shah
Jiah Khan commits suicide: Amitabh Bachchan, Shahid Kapoor, Sonam Kapoor express shock!3 years ago 6
The Ghajini actor was found hanging from the ceiling fan at her Juhu residence on Monday night. Bollywood celebs took to Twitter to express their… Read Article ▶
Jiah Khan, happy birthday!3 years ago 0
Jiah aka Nafisa Khan turns 25 today Jiah Khan was born on February 20, 1988 and debuted in Bollywood with the controversial movie Nishabd. And… Read Article ▶
Jiah Khan to go sexy?4 years ago 1
The Ghajini actor has three projects in her kitty. Interestingly, one of them is an erotic period drama She's bold and beautiful. We have seen her… Read Article ▶


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Lagoon Amusement Park Coupons 2014
Lagoon Amusement Park offers coupons and specials for its products and services on a regular basis. Sometimes you can find daily deals for Lagoon Amusement Park or printable coupons or promo codes found online. Is is important to check for opportunities to save any time you plan to visit Lagoon Amusement Park. Yipit makes it really easy to stay on top all Lagoon Amusement Park coupons by searching the web everyday and bringing all Lagoon Amusement Park deals into one convenient location. Sign up for Yipit to get notified any time Lagoon Amusement Park or any other local business that you like has a special available. Enjoy all the best for less with Yipit!


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Is winter done yet? The cold weather has been making everyone a little stir crazy. If you need some ideas of things to get out and do in Atlanta, see this list of the top five events for February that are near MARTA.
Rock Concerts
Philips Arena Concerts
Feb. 5, 24, 26
You can get your music fix this month with three big acts taking the stage at Philips Arena: Kings of Leon (Feb. 5), The Eagles (Feb. 24) and Imagine Dragons (Feb. 26). MARTA conveniently has a station next to Philips Arena (Dome MARTA station), making it an easy commute, especially for weekday concerts when rush hour traffic is high.
Transit and Walking Directions
Georgia Dome/Philips Arena Station Restaurants
Ringling Brothers Circus
Ringling Brothers Circus
Feb. 12-17
The circus comes to Philips Arena in February as part of its Built To Amaze tour. Ticket prices start at $14. Get there an hour before the show to meet the performers and animals.
Transit and Walking Directions
5 Family-friendly Activities Near the Dome Station
U.S. Women's Soccer vs. Russia
U.S. vs. Russia
Wednesday, Feb. 12
The U.S. women's soccer team plays for the first time in Atlanta this month. Kickoff is at 7:30 p.m., and the game is the first match between the U.S. and Russia in 10 years. Tickets start at $29 (which includes Ticketmaster fees).
Saturday, Feb. 22
Get your adrenaline pumping with the Supercross motorcycle races at the Georgia Dome on Feb. 22. The main events starts at 7 p.m., but come early to see open practice and qualifications starting at 12:30 p.m. Tickets start at $20 and are available at the Georgia Dome Box Office and all Ticketmaster Outlets. Tickets are an additional $5 the day of the event.
Steamhouse Lounge Oysterfest
Steamhouse Lounge Oysterfest
Feb. 22-23
Atlanta gets an early return to outdoor festivals in February with Oysterfest. Hosted by the Steamhouse Lounge, the event is in its 27th year at 11th and West Peachtree Street. Live music and fresh oysters abound. On Saturday, tickets cost $20 and you must be 21 or older to enter. Tickets are $10 on Sunday, or get a two-day pass for $20.


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Jules Aarons: In the Jewish Neighborhoods, 1946-76
September 26, 2009 – January 3, 2010
Decordova Museum and Sculpture Park
Selected from the Permanent Collection portfolio In the Jewish Neighborhoods, 1946-76, the forty-six photographs on view by renowned street photographer Jules Aarons (1921-2008) vary in subject, site location, and span the artist's career. While many of the images have appeared independent of each other in a variety of publications and exhibitions, grouped in this portfolio, they take on new meaning and highlight Aarons's active exploration of historic and contemporary Jewish neighborhoods at home and throughout his many travels. This exhibition includes images of Boston's ethnically diverse West End, the historically Jewish districts in Paris as well as places symbolic of Aarons's childhood and family communities in the Bronx and Rockaway, NY. Organized by Koch Curatorial Fellow Nina Gara Bozicnik.


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Jun 20, 2014 9:00 AM
The possible fodder for these Vintage Flower Storage Bowls ($33, set of 5) is near endless, but we're itching to fill them with summer berries. Seriously, how great would it be to portion out a pint or two of raspberries and blueberries at the start of the week and have a ready-to-go bowl in the fridge for easy transporting to the office? If you're feeling extra indulgent, scoop some whipped topping into one for a quick way to dip your fruit during your afternoon snack break.
If you've got a product or service that you'd like to promote on Outblush, click here to find out about our advertising opportunities.
Outblush is a blog for girls who love to shop. Our staff digs up the best clothes, home stuff, beauty items, and more. New items are posted every day — bookmark us and check out:


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Cheat Engine 2013 Free Download
Cheats Engine 2013 New Version
While many games have built in cheats, like codes and shortcuts that allow you to easily beat the game, there are exceptions. Cheat Engine 2013 is for those times.
From invincibility to limitless weaponry and beyond, there's a lot that can help the stuck gamer. However, not all games include cheats, and not all games include the cheats you want. Cheat Engine 2013 is an application that allows you to create your own cheats, but be warned it is very much for the patient and technologically advanced user!
On opening Cheat Engine 2013 you will be presented with an interface that will mean very little to anyone except programmers and hackers. The developer has included a step-by-step tutorial, which runs with the program, but, it is still far from a simple process. You will need lots of knowledge, or the patience to research online to learn about code to decipher Cheat Engine 2013.
For people able to use it, Cheat Engine 2013 is a neat tool from which to alter values in a game's code to create cheats. On the developer's home page there are cheat sheets ready to use with lots of games that have been submitted by other users.
For the hardcore cheater, this free Cheat Engine 2013 may be an invaluable tool, but most people will probably beat games faster by simply practicing more!
Cheat Engine 2013 Recent Changes
Fixed the first plugin from not getting activated at restart
Custom types can now do an unknown initial value scan
Fixed the auto assembler highlighter from hiding some text while typing
Fixed the auto assembler highlighter from not showing hexadecimal values as hex starting with A to F
Fixed global debug from crashing in 64-bit (with dbvm)
Fixed dbvm from not working on several systems (freeze)
Fixed notification when closing and you had some changes
Fixed the rescan of the structure spider not working at all
Fixed several disassembler and assembler instructions
Fixed several plugin-system related bugs
Fixed aobscan for 64-bit
Fixed displaying the registers in 64-bit when using quot;find what xxx this addressquot;
Fixed the stackview when single stepping through the code
Fixed several lua function, including createhotkey
Fixed the assembler not dealing well with names with a – in it. (like the tutorial)
Post date : November 14th, 2011 04:12 PM | Update date : January 11th, 2013 06:33 PM


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AFI offer an extensive range of products for todays market & continuously strive to anticipate the future needs of our customers
AFi is a UK leading office furniture manufacturer. Our wide ranging portfolio is supported by an experienced team with a passion to assist you whenever possible. AFi product features deliver Comfort, Strength, Safety, Efficiency and Organisation. A key characteristic is thorough product testing that has led to a number of accreditations, such as FIRA Gold; setting the range apart within the industry. AFi are able to deliver a versatile, quality solution at the right price, and create an ideal working environment for every office furniture requirement.
Lucido »
Lucido bench desks are strong, functional and smart
Page 1 of 1 pages


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...embraced by the beautiful hills of Appalachian Mississippi.
The Holley Farm family would like to thank everyone for their support over the past 7 years
and have enjoyed sharing our farm with you. However, we will not be open this year for
our annual pumpkin patch experience. We are thankful we had the opportunity to meet so
many new people and watch families enjoy the place we call home.
Have a wonderful rest of the summer!
"Come on Down to Holley Farm," Written by Hal Pitts, Vocals by Hal Pitts, Instrumentals by Perry Murphree


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Jake Gets NICE from the Deep Half Guard
Sometimes you see a sequence or series of moves and just wanna share it. Happened to me today – check out some slick half guard tricks from one of Roberto "Cyborg's" best students:
I'm a Cyborg fan MAINLY because he goes upside down a lot (and his voice is too pirate-like not to love), and usually I'm not much of a deep half guy. I get kimura-ed by blue belts from deep half, and the emotional trauma was too much to ever really play the position.
However, my "tinkering" with the position has been rekindled by watching some Jake Mackenzie stuff – he's one of Cyborg's best black belt students who may not play tornado guard – but he dips to the back from deep half guard on a regular basis.
That's enough to get me to "tune in," big time.
In the video above there's a particular ninja-roll setup about half way through that I'm now a big fan of. Below is another match with a deep half sweep that's a little more "My Style" (back takes, of course).
Strait to the Back from Deep 1/2 Guard
BAM, cya! What I like is the fact that he "pulses" to jolt himself under his opponent first, and then at about :55 has to make a sharp "undercut" to get his hips directly behind his opponent for the right angle for the back take. Its kind of a different approach to the regular "Deep Half Guard" algorithm, but in my opinion high-level BJJ in both Gi and No Gi is getting oriented more and more towards back-takes.
Just another concept to tinker with – and thanks to Jake for letting me throw up some sweet videos!
Enjoy – and keep rolling!
-Dan Faggella


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Nursing Seminars and Training December 2010
Schedule of December 2010
Philippine nursing seminars and training.
Disclaimer: This list is a compilation of what has been submitted, gathered, and researched online and offline by the administrator of PND. The content of this page is for your general information and use only. It is subject to change without notice. If you know of any other seminars, training or any other nursing-related event that is not on the list and would want to add in the compilation, please send it through the CONTACT FORM. Thank you.
Philippine Nursing Seminars and Training December 2010
Use of Information Policy: All content provided on this website is for informational purposes only. The administrator of this website makes no representations as to the accuracy or completeness of any information on this website or found by following any link on this website. The administrator will not be liable for any errors or omissions in this information nor for the availability of this information and for any losses, injuries, or damages from the display or use of this information.
Disclaimer: Comments posted in this website are those of the readers and do not necessarily reflect the position of PND. PND does not knowingly publish false information and may not be held liable for the views of readers exercising their right to free expression.


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Nov. 7, 2003
Ann Arbor, Mich. - UCLA's Jackie Carleton and Lauren Fisher advanced to the semifinals of the ITA National Intercollegiate Indoor Championships Friday.
Carleton and Fisher moved into the semifinals with an injury walkover against Cal's Raquel Kops-Jones/Sasha Podkolzina. They will take on Duke's Amanda Johnson/Tory Zawacki on Saturday.
Carleton, UCLA's only singles entrant, fell in the first round on Thursday to seventh-seeded Johnson of Duke, 6-2, 6-2.


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A suite of maps, showing how the ranges of the majority of bird species breeding in sub-Saharan Africa could be impacted by climate change, is made available here online.
These maps, depict modeled present-day and modeled projections of future species ranges approximating to four discrete time periods: present-day (based on the mean climate between 1970–2000), 2025 (a mean of climate projections for the period 2010–2039), 2055 (mean for 2040–2069) and 2085 (mean for 2070–2099).
The maps have been developed collaboratively by BirdLife International and Durham University with data provided by the Zoological Museum of the University of Copenhagen (see here) for 'observed' distributional data for all terrestrial bird species breeding in sub‐Saharan Africa. These were supplemented by additional point count data for species of the Albertine Rift, generously provided by the Wildlife Conservation Society
These ranges have been prepared for 1608 species, the entire breeding avifauna of sub-Saharan Africa, minus 71 species recorded from fewer than five grid cells, for which modeling was impractical.
The "climate envelope" of a species represents the association between its present-day distribution and current climatic variables. Future distributions are then estimated by projecting this relationship onto scenarios of climate change, making the assumption that current relationships between climate and distribution are retained (see e.g. Pearson & Dawson, 2003). As such, these maps represent the distribution of areas of potential climatic suitability for a species, rather than an explicit representation of each species realized distribution. In most cases however, there is likely to be a close relationship between the modeled distribution and the species 'observed' distribution.
The models are based on comprehensive distributional data for all terrestrial bird species breeding in sub‐Saharan Africa, provided by 'observed' distributional data for all terrestrial bird species breeding in sub‐Saharan Africa. The continental landmass south of latitude 20°N is divided into 1963 1° x 1° latitude‐longitude cells, of approximately 111km x 111km at the Equator. The modeled distribution of each species is then indicated by its modeled presence or absence in these cells.
Mean monthly temperature and precipitation data for sub-Saharan Africa were obtained from a global, freely available dataset (www.worldclim.org), while projections of future climate change were derived from three General Circulation Models (GCMs) included in the IPCC's Third Assessment Report (all GCM data are available at www.ipcc-data.org).
However, the researchers note that the time‐scale for their projections is likely to prove conservative if the current CO2 emissions trajectory continues. Emissions growth rate since 2000 has been at the upper end (and has possibly even exceeded) the most fossil‐fuel intensive of the IPCC emissions scenarios (Raupach et al., 2007), with a projected temperature increase in the range of 2.4–6.4°C, in comparison to 1.4–3.8°C for the scenario used here. Should this trend continue, then it is likely that these projections for avian turnover and persistence for 2085 will be manifest on a shorter time‐scale, perhaps as early as 2055.
The reliability of climate-envelope models has been extensively evaluated over the past two decades. They have been successfully used to model non-native/invasive species (e.g. Beerling, Huntley & Bailey, 1995; Menendez et al., 2006), re-create historical shifts in species distributions (e.g. Araujo et al., 2005; Nogues-Bravo, 2009), and to detect consequent shifts in individual species' population trends (e.g. (Green et al., 2008; Gregory et al., 2009). However, these models are also subject to a range of assumptions and there is an acknowledged need for their continued development, improvement and testing (e.g. Araujo & Luoto, 2007; Beale, Lennon & Gimona, 2008; Elith & Graham, 2009; Guisan & Thuiller, 2005; Hijmans & Graham, 2006; Kearney & Porter, 2009; Pearson et al., 2003; Pearson et al., 2006). Any map depicting a species modeled distribution therefore needs to be interpreted carefully and judiciously. We emphasize that the maps on this website represent modeled projections of the distributional changes that could occur under climate change, not predictions of what will occur. As such they should be used as a tool to help scientists, policy-makers and other stakeholders identify and address potential adaptation needs, but within an adaptive management and decision framework that includes other independent data sources on likely climate change impacts, and that explicitly recognizes the inherent uncertainties when addressing climate change.
Araujo, M.B. & Luoto, M. (2007) The importance of biotic interactions for modelling species distributions under climate change. Global Ecology and Biogeography, 16, 743-753.
Araujo, M.B., Pearson, R.G., Thuiller, W., & Erhard, M. (2005) Validation of species-climate impact models under climate change. Global Change Biology, 11, 1504-1513.
Beale, C.M., Lennon, J.J., & Gimona, A. (2008) Opening the climate envelope reveals no macroscale associations with climate in European birds. Proceedings of the National Academy of Sciences of the United States of America, 105, 14908-14912.
Beerling, D.J., Huntley, B., & Bailey, J.P. (1995) Climate and the Distribution of Fallopia-Japonica - Use of an Introduced Species to Test the Predictive Capacity of Response Surfaces. Journal of Vegetation Science, 6, 269-282.
Elith, J. & Graham, C.H. (2009) Do they? How do they? WHY do they differ? On finding reasons for differing performances of species distribution models. Ecography, 32, 66-77.
Green, R.E., Collingham, Y.C., Willis, S.G., Gregory, R.D., Smith, K.W., & Huntley, B. (2008) Performance of climate envelope models in retrodicting recent changes in bird population size from observed climatic change. Biology Letters, 4, 599-602.
Gregory, R.D., Willis, S.G., Jiguet, F., Vorisek, P., Klvanova, A., van Strien, A., Huntley, B., Collingham, Y.C., Couvet, D., & Green, R.E. (2009) An Indicator of the Impact of Climatic Change on European Bird Populations. Plos One, 4.
Guisan, A. & Thuiller, W. (2005) Predicting species distribution: offering more than simple habitat models. Ecology Letters, 8, 993-1009.
Hijmans, R.J. & Graham, C.H. (2006) The ability of climate envelope models to predict the effect of climate change on species distributions. Global Change Biology, 12, 2272-2281.
Kearney, M. & Porter, W. (2009) Mechanistic niche modelling: combining physiological and spatial data to predict species' ranges. Ecology Letters, 12, 334-350.
Menendez, R., Megias, A.G., Hill, J.K., Braschler, B., Willis, S.G., Collingham, Y., Fox, R., Roy, D.B., & Thomas, C.D. (2006) Species richness changes lag behind climate change. Proceedings of the Royal Society B-Biological Sciences, 273, 1465-1470.
Nogues-Bravo, D. (2009) Predicting the past distribution of species climatic niches. Global Ecology and Biogeography, 18, 521-531.
Pearson, R.G. & Dawson, T.P. (2003) Predicting the impacts of climate change on the distribution of species: are bioclimate envelope models useful? Global Ecology and Biogeography, 12, 361-371.
Pearson, R.G., Thuiller, W., Araujo, M.B., Martinez-Meyer, E., Brotons, L., McClean, C., Miles, L., Segurado, P., Dawson, T.P., & Lees, D.C. (2006) Model-based uncertainty in species range prediction. Journal of Biogeography, 33, 1704-1711.
Raupach, M.R., Marland, G., Ciais, P., Le Quere, C., Canadell, J.G., Klepper, G., & Field, C.B. (2007) Global and regional drivers of accelerating CO2 emissions. Proceedings of the National Academy of Sciences of the United States of America, 104, 10288-10293.


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"We are fully committed to protecting our trademark rights," Commander Danny Hernandez, the chief Navy spokesman, tells the Wall Street Journal.
"With a 1950 special statute for the U.S. Coast Guard and a 1984 special statute for the U.S. Marine Corps, one may wonder why Congress never extended these significant protections to the U.S. Army, U.S. Navy, and U.S. Air Force."
What if they threw a parade and no ticker tape came...
Keeping the pristine wilds of downtown Kabul litter-free!


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Retail sales rose strongly in May compared with a year earlier,
the CBI business organisation has said.
Its latest survey of the distributive trades showed a positive
balance of 21% of retailers reporting an increase in sales from 12
months before.
However, the CBI said that retail sales were still below average
levels for the time of year.
It added that the weakness in the rest of the UK economy meant that
retailers would remain under pressure.
Judith McKenna, chair of the CBI Distributive Trades Panel and
chief operating officer at Asda, said: "It's encouraging to see
High Street sales up compared to a year ago, and that business
sentiment about the next three months has improved.
"However, sales are still below the average for the time of year,
and the combination of high unemployment, slow wage growth and weak
consumer confidence means that the retail sector is likely to
remain under pressure in the short term."
The latest report from the CBI comes after official figures from
the Office for National Statistics (ONS) showed that retail sales
volumes fell by 2.3% in April compared with March, largely due to a
record decline in petrol and diesel sales.
Sales of fuel in April were down by 13.2%, said the ONS. This came
after motorists had panic-bought in March ahead of a threatened
strike by tanker drivers. Excluding fuel, April's retail sales were
1% lower.
Source: BBC News
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Psychedelic. Groovy. Whatever you want to call it, the new artwork for the upcoming seventh season of Mad Men is certainly evocative of the late 1960s and the changing tides our favorite (and not-so-favorite) characters are navigating.
The key artwork, which you can see here, was unveiled on Friday and features the classic Don Draper silhouette and color-blocked logo seen in the opening credits since the show's inception against a colorful, flora-filled image.
"There is a dreamlike quality to it, and believe it or not, it is related to the show, and not because it's psychedelic," series creator Matthew Weiner said about the artwork. "That's not what it's about. What it's about is the material and the immaterial world, and that's what I loved."
Famed graphic designer Milton Glaser lent his services to the show to create the image. Even if you don't know his name, you've certainly seen his work: Glaser was behind the iconic I ♥ NY and New York Magazine logos, among many others. His skill set is certainly suited for Mad Men, as he built a large body of work creating advertising images in the 1950s and 60s that evolved as the years did.
"I could have walked in the door of that firm," Glaser told The New York Times of Sterling Cooper & Partners, the advertising firm the show centers around. "I knew those people."
Having Glaser create the artwork is a collaboration Weiner had been wanting to make a reality for some time. He has been a fan of the artist's work for many years and even grew up with a Glaser poster in his room.
There's more Mad Men news this week with yesterday's release of a (very) short promo clip. There's not much to it (in fact it's about as vague and frustrating as the "next time on..." teasers from the end of each episode), but we do get a glimpse of a jet-setting Draper exiting a plane. It seems likely that he's either arriving in or returning from California, which was a recurring topic last season.
The tagline reads "Mad Men Takes Off Sunday April 13." Remember, the seventh season will add one extra episode and then be split in half, similar to how Breaking Bad handled its last season. The first seven, collectively titled "The Beginning," will air this spring with the final installments ("The End of an Era") wrapping up this time next year. Mad Men will air Sunday nights at 10/9 p.m. on AMC.


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Jack DeBoer to Speak at Sterling College Convocation
Sterling College is pleased to announce Jack DeBoer as the speaker for the Student Leadership Success Convocation on Friday, February 26, at 10 a.m. in Upper Wilson Hall on the SC campus.
"The Leadership Success Program is an initiative led by the SGA (Student Government Association) that aims to provide leadership training for students," said SGA President Matt Ehresman. "We are honored to have Mr. DeBoer as a speaker, and we are thankful for President Maurer's help in bringing this successful businessman to speak on campus."
Jack DeBoer began his career selling real estate during the summers while in high school in Kalamazoo, Michigan. In 1952, he graduated from Michigan State University with a degree in business. In 1966, DeBoer began building apartments and, by 1973, his company had built over 16,000 apartments in 30 cities across 25 states. National Real Estate Investor recognized DeBoer as the "second-largest multi-family developer in the United States."
In 1975, DeBoer, a pioneer in the all-suite hotel concept, designed and built the first Residence Inn all-suite hotel located in downtown Wichita. In 1988, he co-founded Summerfield Hotel Corporation. In 1995, DeBoer founded Candlewood Hotel Company. After developing 130 hotels the company was purchased by InterContinental Hotels Group in December 2003. In June, 2002, DeBoer founded Value Place, a short-term apartment concept. He also continues to serve as Chairman of Consolidated Holdings, Inc.
In addition to his numerous successful business ventures, DeBoer is active in several business and civic organizations including past-president of the Wichita Area Chamber of Commerce; one of the founders of the Center for Entrepreneurship at Wichita State University; trustee of Innkeepers Real Estate Investment Trust; former chairman of the Board of Trustees of Youth For Understanding; and former board member of the Wesley Medical Endowment Foundation and the Greater Wichita Community Foundation.
An active pilot, DeBoer frequently flies the corporate aircraft as captain. He currently holds the 3 kilometer world speed record for jet aircraft under 18,000 pounds. In 1988, DeBoer and his wife, Marilyn, completed a four month around-the-world trip in his Gulfstream II. The itinerary followed the history of man for the past 7,000 years, and they studied the needs of the world. From this experience, they are now deeply involved in World Vision projects in Burma and other countries.
The Leadership Success Program Convocation is free and open to the public. Sterling College is a four-year, Christ-centered, liberal arts college located in Sterling, Kan., with a mission "to develop creative and thoughtful leaders who understand a maturing Christian faith."


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October 23, 2013 | Vol. 94, No. 247
IRONWOOD, Mich. — Terry Lynn Lytwyniuk, 55, of Ironwood, passed away peacefully Tuesday morning, Oct. 22, 2013, after a two-and-a-half year battle with cancer, surrounded by her loving family.
Terry was born on July 1, 1958, in Ironwood, the daughter of Donald and Janet (Wahlberg) Toivonen. She graduated from Luther L. Wright High School, with the class of 1976.
On March 25, 1990, Terry was united in marriage to Eric Lytwyniuk in Las Vegas.
She was an insurance agent for more than 30 years for Twin City Insurance Agency. Terry was employed by Jacquart Fabric Products for three years.
She was an active member of Zion Lutheran Church in Ironwood. Terry volunteered countless hours for church events and other charities.
Her interests included gardening, baking, cooking and sewing.
Terry is survived by her husband, Eric; a daughter, Katie, Ironwood; three sisters, Barb (Larry) Tibaldo, Ironwood, Jean (Randall) Barker, Bristol, Tenn ., and Sherry (Roger) Hill, Dollar Bay; her mother-in-law, Caroline Lytwyniuk, Ironwood; several nieces and nephews, Niki (Patrick) McRae, Ironwood, Casey Tibaldo (Tyler Vandervest), Green Bay, Wis ., Ryan Tibaldo, Ironwood, Patrick Latham, Randi, Riley and Sam Barker, all of Bristol, and Zachary, Alex and Danny Hill, all of Dollar Bay.
She was preceded in death by her parents, Donald and Janet; her father-in-law, Ludwig Lytwyniuk; and her brother-in-law, Kelly Latham.
At Terry's request, cremation has taken place.
A memorial service will be held Saturday, Oct. 26, at 11 a.m ., preceded by visitation at 9:30 a.m ., at Zion Lutheran Church, with the Rev. Mary Beth Kovanen officiating.
Lakeside Memorial Chapel in Wakefield is assisting the family. Expressions of sympathy may be offered at lakesidememorialchapel.com.
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I searched a way to automatically load all attached videos in a custom post type as SublimeVideo playlist. After some time I got it working and here I'll share the code with everyone who is interested to do it the same way.
First of all get all video attachements of the post or page:
2nd: Load the videos into the playlist code with a unique ID (http://docs.sublimevideo.net/beta/playlists). Here I do use the attachement ID for each video and of cause the same for the thumbnail. You have to change the width and height within the
3rd: Well that's done. Now I wanted to have the videos responsive to allow resizing it for mobile devices. Here the SublimeVideo-Team helped me. Please add the following style to your stylesheet:
The fluid width is defined here (you copied it already!):
Last but not least: Add the JavaScript code as seen at the documentation (http://docs.sublimevideo.net/beta/playlists):
That's it. I hope it helps anyone who starts get get lost with this, too!


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Sep 28, 2011 10:00 AM
Given the state that our dreams have been in lately we're thinking it might be time to invest in this Antique Needlework DreamCatcher ($28). We've been tossing and turning with dreams about work and we'd prefer this dream catcher hold on to them like a cool crochet USB port for our subconscious, so we can get back to our sexy dreams. This dream dry spell has been way too long, thank you very much.
If you've got a product or service that you'd like to promote on Outblush, click here to find out about our advertising opportunities.
Outblush is a blog for girls who love to shop. Our staff digs up the best clothes, home stuff, beauty items, and more. New items are posted every day — bookmark us and check out:


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Cantina 14: The Guardians Of Peace And Justice
View Single Post
Terrible in War
Join Date
: Aug 2001
: 1,923
Jedi Council Tower
Kal: They just told me to contact you and tell you it was urgant.
*Council Chamber.*
Luke: It is time we addressed the buisness which has brought us together. We have all felt the great disturbance in the Force, the dark side is moving. Now Master Flax believes he has a way to counter the threat before it manifests. Taklin?
Flax: During the recent battle the Temple suffered some minor damage. As you know the foundations of the Temple were built on a great vergance in the Force and many of the lower levels were never interfered with. During the clean up following the battle we found something.
*Flax produces an ancient holocron. He steps foward and places it in the centre of the room, then returns to his seat.
The Holocron activates, displaying a dark skinned human with green eyes and thinning hair.*
Dorac: Greating, Jedi, I am Master Dorac, gatekeeper of this holocron.
Flax: Please, Master Dorac, explain to the Council about the Light Ray project.
Dorac: The Light Ray project is intended to allow the Jedi to gain a tactical advantage over the Sith Lord Darth Revan. 1,000 Jedi have agreed to be placed in suspened animation and will be reawakened once the world on which they are hidden has been conquered by the Sith.
Flax: Master, please give us a moment.
Dorac: Certainly. *The Hologram deactivates.*
Flax: This Holocron was last updated during what has come to be known as the Jedi Civil War, nearly four thousand years ago. After I stumbled upon this information I began searching the Galactic archives. I have found several references to the Light Ray Project at planning and inception phases and numerous corrupted entries that seem to refer to the same operation but no references to the activation phase.
As far as I can gather the Jedi were placed in suspened animation and never awakened.
*Flax pauses to allow this to sink in.*
Fly Fast,
Shoot Straight,
Live Long!
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We got our first look at the 2010 New Orleans Saints on the practice field Thursday morning during a two-hour session, then talked to players and Coach Sean Payton afterward. It was the team's third day of OTAs (organized team activities) but the first one open to the media. They were wearing helmets but no pads, with no live tackling.
Here are some quick observations, with plenty more to come throughout the day:
- Malcolm Jenkins has officially moved from cornerback to free safety. He was working with the second-team defense while Usama Yoing ran with the 1s at free safety. Veteran Darren Sharper isn't expected to practice until training camp as he recovers from knee surgery.
The Jenkins move isn't that significant, since the second-year pro will likely be used most often in nickel and dime packages as an inside defensive back - the same as he was last year. But in the bigger picture, it looks like Jenkins is being groomed to take over as Sharper's eventual replacement.
- Jo-Lonn Dunbar lined up with the first-string defense at outside linebacker. That competition is far from over, though. To win the job, Dunbar will have to fend off newly-signed veteran Clint Ingram, who is recovering from his own knee surgery, as well as returning Saints like Jonathan Casillas and Stanley Arnoux. ... But Dunbar will have a great opportunity this summer to prove he belongs with the starting D.
- Newly-signed defensive end Alex Brown was with the second team, while incumbents Will Smith and Bobby McCray lined up with the first string. That's typical at this time of the year - the veterans stay with the starters while the newcomers are still learning the defense. Eventually Brown is expected to be the starter at left end, while McCray returns to his role as a situational pass-rush specialist.
- As reported yesterday, restricted free agents Pierre Thomas and Jammal Brown were not in attendance, while RFAs Lance Moore and Roman Harper were on hand for practice. When asked about the "holdouts," Payton said he's not overly concerned at this point in the offseason and that such contract issues are very common at this time of year. He declined to get more in-depth when asked if he would like to sign Brown to a long-term extension or if the Saints would consider trading the two-time Pro Bowl selection.


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Artist: Chemical Brothers, The
Album: Miscellaneous
Genre: Electronic
Chemical Brothers, The
Not Another Drugstore
Not another drugstore not another town
Tired of the old skool i had to put it down
You know there was a man and he put the ground down
So we rollin' with the chemicals and we got the new sound
Chemical reflections like koolaid with owlsley
Wicked on the track you know me the drugstore cowboy
Down boy
Up and silly with the twin ring ring connect it then
Proceed to rip it like scissors
Comin' through your town like a fuckin' blizzard
Cheech wizard
High hat
(????) with the track
You know me rollin' with my click the one inch punch
And it's like a bag a bunch
Come on and (????)
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Senior writer Larry Mayer discusses how many players who were on the Bears' opening day roster last year remain with the team, the "Meet the Rookies" series and Bryan Robinson's blocked field goal in the "Walter Payton Game."
Senior writer Larry Mayer discusses which former Bears player who is eligible for the Hall of Fame is most deserving of the honor, if the Bears will sign a player to replace the retired Manny Ramirez and if the Bears have ever opened a season in Texas.
Senior writer Larry Mayer discusses whether the Bears and the Cubs have ever won division championships in the same year, if Walter Payton led the NFL in kickoff returns and where the Bears have held training camp in the past.


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David Byron Olerich
Position: LB-TE
Height: 6-1 Weight: 220 lbs.
Born: November 14, 1944 in Elmhurst, IL
High School: Menlo-Atherton
College: San Francisco (school history)
Weighted Career AV (100-95-...): 17 (5416th overall since 1950)
Promote your website or business by sponsoring this page for $5 on Pro-Football-Reference.com. Your message will replace this ad.
Output includes all games from 1920 to 2015.


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If all types of food disappeared but one, please let it be Thai food that remains. Thai cooking just seems to put so many wonderful ingredients in a single dish for the most delicious results. This recipe combines chicken breasts with coconut milk, Thai green curry paste, cilantro, and crushed peanuts – and puts them all over jasmine rice. This is an I-must-try-this dish and it's so easy to do.
Those of us with a sweet tooth can satisfy it with the combination of coconut milk and a little sugar added to the main course. Many Thai recipes include a sweetened and satisfying sauce. No need for dessert!
For those who like a spicy kick, Thai cuisine satisfies that as well. This recipe include Thai green curry. Adding more or less allows you to control the spiciness of the dish. The green curry is not an in your face type of heat, but rather a subtle spice that leaves a wonderfully warm feeling and a delicious taste. The coconut milk mixes well with it for a very unique flavor.
It's no longer necessary to go to a specialty store for Thai ingredients. Larger grocery stores now have an international aisle that offers an array of wonderful ingredients. Coconut milk and Thai green curry paste, as well as jasamine rice, are usually easy to find. (If you live in Grand Rapids, you can easily find these ingredients at Meijer.)
Easy Thai Chicken in Coconut Milk Recipe
Ingredients for Easy Thai Chicken in Coconut Milk:
- 4 chicken breasts, boneless and skinless, cut in bite-sized pieces
- 3 whole limes
- ¼ cup butter
- 1 medium onion, chopped
- 1 red bell pepper, diced
- 3 cans coconut milk
- 2 tsp. Thai green curry paste (more if you'd like it spicier)
- 3 tablespoons sugar
- 1 tsp. salt
- Fresh cilantro
- Dry roasted peanuts, crushed
- Jasmine rice, cooked (any rice works, but Jasmine offers a wonderful flavor)
Directions for Easy Thai Chicken in Coconut Milk:
In a glass bowl, combine the bite-sized chicken pieces, the juice of 1 lime and 1 tsp. of grated lime peel. Mix a little bit to combine and set it aside.
In a wok or large skillet, melt the ¼ cup butter. Add the chopped onion and red bell pepper. Cook – stirring occasionally – until the onion is tender. Add the chicken and lime mixture. Cook for 5 minutes. Stir, then cook for 5 minutes more.
Pour in the cans of coconut milk. Add the sugar, salt, and Thai green curry paste – stir to incorporate all ingredients. Cover the pan and cook for 30 minutes over medium-low heat – leave the cover off for the last 5 minutes of cooking.
Ladle the chicken and sauce over rice and top with fresh cilantro leaves and crushed peanuts. Just before serving, squeeze the juice of ½ lime over the top.
(From More with Less)
Other delicious chicken breast recipes:
Chicken breast in puffed pastry – it doesn't get any easier than this
Coconut chicken recipe – this sauce is so amazing
Easiest chicken breast recipe ever – chicken with one more ingredient