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The Ask Me Anything session with Google Search is always an SMX highlight. The audience is full of digital marketers eagerly waiting to hear what Google Webmaster Trends Analyst Gary Illyes will reveal in the AMA with Search Engine Land and Marketing Land Editor Danny Sullivan. Read on for this Googler's statements on RankBrain, Google Assistant, Penguin, Panda and more! Get the story!]]>
The Ask Me Anything session with Google Search is always an SMX highlight. The audience is full of digital marketers eagerly waiting to hear what Google Webmaster Trends Analyst Gary Illyes will reveal in the AMA with Search Engine Land and Marketing Land Editor Danny Sullivan. Read on for this Googler's statements on RankBrain, Google Assistant, Penguin, Panda and more!
#SMXAdvanced keynote: #Google's @methode talks #RankBrain, Penguin update & more https://t.co/Z8nCCW0Qr9 pic.twitter.com/7m2z1aCXQn
— Natasha Aidinyantz (@MyCreative_UK) June 23, 2016
Google says that RankBrain is the third most important ranking factor; is it really a ranking factor or a query alignment tool?
Gary: Basically, it's a ranking factor. It's a supervised machine learning platform. RankBrain is the same thing, it's learning what worked well for queries and what results are good for a certain query. It works well for long tail queries. He gave the example query of 'can I beat Mario brother's without using a 'walk through'"
With RankBrain, the results are more reasonable than without.
Is it more query refinement and less ranking?
Gary: It will understand what results will work better for queries. Stop words are dropped from queries but rank brain understands the conversational manner of search and can give results accordingly. It's less about understanding the query and more about understanding how best to score the results.
Do we have a RankBrain score?
Gary: We don't have a rank brain score. The root of your question is if you can optimize for rank brain
[witty banter]
Rank brain is a new, unique score. It's enhancing our relevancy in the search results based on what you have on your pages. It makes sure the user gets [the best page for the query]. If you keyword stuff your content, it will almost certainly not be good for you.
How many queries is rank brain processing?
Gary: Not sure; rank brain will refine and learn from every query it gets
Should we fear that it's going to take over the world? Most of the AI movies show us that the machines will take over …
Gary: Not all of the world.
[insert audience laughter]
Is the number one ranking factor content or links? Which is the most important ranking factor?
Gary: It depends on the query, what you're looking from and what the numbers say. I can't give you a concrete answer because it depends on too many things.
What's the deal with Google Assistant?
Gary: Frankly, I have no idea. I know we're still wrapping our heads around how to experiment with this new cool idea. It's based on machine learning. We need to know what you want, how you want it and where you want it.
How much of the algorithm is going to become AI based?
Gary: Machine learning is extremely important for us. We're focusing on machine learning and what it can do – not just in Google Search but in all of our products. At what stage are we? I can't tell you because I only have a vague idea. We don't want to get to a stage where someone sends us a bad query or a query that we have bad results and we don't want to get to the point where we don't understand why the machine gave that result.
Do terms in the URL help in any way with rankings?
Gary: TLDs do not play a role in how we calculate relevancy for a specific result. ccTLDs to play a role in ranking, you'll perform better in the google local. There are certain cases where we will look at it but in most cases we won't. I'm not advocating to buy keyword rich domains; it doesn't have a super power. My recommendation is that it can definitely help you if you're describing your product in the URL because it helps your user.
Google said it was going to give you more data (more than the current 90 day view) in Search Console almost three years ago; when is this going to happen?
Gary: We went through a very long transition with Search Console. We've figured out how to we can make a longer time of data happen and is something we're working towards a little faster (and we have the buying from management). Let's move on to Penguin … are we going to get a new one anytime soon?
Gary: Penguin, I will not say a date because I've been wrong too many times. I will not say any timeframe anymore.
What's the deal with Panda? You said it was part of the core algorithm but is stuff running through it constantly?
Gary: It is not real time but it is continuously running. We collect the data and then roll it out, refresh that data and roll it out again.
What's our time period on each rollout?
Gary: Months.
So it takes months to get through all the sites on the web?
Gary: Correct.
At this point, unfortunately, my computer died ><. There was one more key piece of information coming out of this Google AMA, though — the official end of Google Authorship.
from @methode "we are not using authorship at all anymore…we are smarter than that." but thanks for giving them all that data, SEOs. #smx
— MichelleRobbins (@MichelleRobbins) June 23, 2016
How can search and social marketing teams work together to make both their efforts more effective? You can use social media as a distribution network for content, but realize that today, organic social traffic is not guaranteed. In the session "SEO & Social: Let's Dance!" at SMX Advanced, speakers Jason White, Maggic Malek and Travis Wright will share the latest ways marketers can leverage the social world to help advance SEO, build brand awareness, and engage with prospects. From employee advocacy to remarketing ads, there are many options in the overlap between search and social.
Read more of Set Your Traffic on Fire: Latest Ways to Amplify SEO, Including Employee Advocacy.]]>
How can search and social marketing teams work together to make both their efforts more effective? You can use social media as a distribution network for content, but realize that today, organic social traffic is not guaranteed.
In the session "SEO & Social: Let's Dance!" at SMX Advanced, speakers Jason White, Maggic Malek and Travis Wright will share the latest ways marketers can leverage the social world to help advance SEO, build brand awareness, and engage with prospects. From employee advocacy to remarketing ads, there are many options in the overlap between search and social.
Jason White (@sonray), VP SEO & SMM for DragonSearch, starts to talk about distribution networks. Social media is a fascinating distribution network. As an industry, a lot has been written about the declining reach of organic. If you're a small brand building an audience, it can be a really frustrating, slow process to see that your social media posts don't get seen by many people naturally.
#SMX exclusive –>@DragonSearch's @sonray on employee advocacy! Love it. #SEO @smx #socialmedia #smm pic.twitter.com/s8cblaeYOe
— Kristi Kellogg (@KristiKellogg) June 22, 2016
Employee advocacy (which White thinks is a silly name) describes the process in which brands get bigger reach through their employees' social profiles. When the concept first was introduced to Jason, he found it creepy — but he can't deny that it works. It works because it has greater reach than that of the brand in some cases. The influence that employees can gain for a brand can't be ignored.
There are two main aspects to establishing an employee advocacy program. First, there's the networks they're on. Then there's the mechanical aspect — what are you looking to deliver through their networks?
Optimize as much as you possibly can and find the wins. White says not to look just at social, but get these employee advocates to be blog authors. Their names matter. Build them up. A lot of people only look at employee amplification and leave it at that, but if you're looking full funnel you see email, chat, forums, and other places where you can leverage that employee's voice.
Available Tools for Employee Advocacy
Cultural Considerations
Some companies are collaborative, some are creative, some are competitive — and some are controlling. In a controlling environment, your employee advocacy strategy might be a little bit different. But it can still work.
Employees are brands in and of themselves. They should have the freedom to share and not share as they think fits their image/reputation. Not all messages should be shared by all participants, and that's okay.
[Editor's note: Companies also need to be sure that employees disclose their relationship when endorsing products/services. See the FTC's endorsement guidelines for details.]
Month 1: Get comfortable. Form a weak baseline.
Month 2: Require tweaks to the process and get deeper insights to form a stronger baseline.
Month 3: Hit your stride.
People feed off competition. The prize doesn't have to be crazy. People feed off competition. The reward could be a gift card or a half day off or anything. If the program is dying, a reward can get things going again.
Maggie Malek (@MagsMac), head of social media at The MMI Agency, says there's a new consumer landscape — search and social can no longer be separate. Things have changed in the past four years:
Identify moments that matter. "I believe that everything is better if you lead with the head and follow with the heart," says Malek. The head is search and the heart is social. Both have to be constantly talking to each other and exchanging data.
You must understand yourself as a brand and know exactly who you are conversing with. Define your spirit and stand for that spirit in every aspect of search and social.
What are people searching for in the privacy of their own Google search box?
What questions are they asking?
What trends are you seeing?
But Google isn't the only place people are searching:
Some metrics measure awareness: Reach/impressions, engagement, mentions, clicks/CTR, site traffic, brand awareness and sentiment.
Other metrics measure conversions, or reaching goals you've set, such as: leads, checkouts, conversion rate, average order value, cart abandonment rate, customer retention rate and customer LTV (lifetime value).
Success looks different for every brand. What metrics will you be looking at?
Hero: Large-scale tent-pole events or "go big" moments designed to raise broad awareness.
Hub: Regularly scheduled "push" content designed for your prime prospect.
Hygiene: Always-on "pull" content designed for your core target.
Malek has a publication checklist you can check out here: mmiagency.com/smxadvanced (PDF)
Travis Wright (@teedubya), chief marketing technologist for CCP Global, is up. He's talking fast about the overlap of social with both organic search and paid search. He has a lot of slides to share!
Search and social is all about content. We have to create epic content. Content can be great, but it's useless if no one hears it.
Analyze your content via BuzzSumo.
Figure out who shared your content. Then make a Twitter ad campaign to target those people.
After people visit your site, you want to track your prospect. When the prospect leaves, your ad will show up on another site. Use pixels.
Wright says organic reach is over. Marketers need to be prepared to use paid reinforcements.
If you do any type of email marketing, combine it with Facebook ads — email openers are now 22% more likely to purchase. When ads show up in multiple places, they think you're huge. #Retargeting
Also watch my pre-SMX interview with Jason White and Maggie Malek for more insights on the opportunities between search and social.
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The Google Quality Raters Guidelines offer unique insights into what Google sees as high quality and what it doesn't. Leading digital marketing ladies Jennifer Slegg, Ruth Burr Reedy and Jenny Halasz have all studied the Quality Raters Guidelines extensively and are here to share their insights on this once-classified Google document at SMX Advanced 2016. Read the liveblog!]]>
The Google Quality Raters Guidelines offer unique insights into what Google sees as high quality and what it doesn't. Leading digital marketing ladies Jennifer Slegg, Ruth Burr Reedy and Jenny Halasz have all studied the Quality Raters Guidelines (PDF) extensively and are here to share their insights on this once-classified Google document at SMX Advanced 2016.
Jennifer Slegg, founder and editor of The SEM Post, opens by telling us we must pay attention to the guidelines. They show us very clearly what types of sites Google wants to rate the highest. Now, it's important to know that raters do not directly impact rankings
These sites are held to the highest standard. They include:
If you are any kind of online store at all, you are being held to the YMYL standards.
This is the cornerstone for how Google determines the quality of any webpage.
Expertise is determined by author. Any author can have expertise. Being an expert does not equate to expertise in another. Any market area can have authors with expertise, from celebrity blogging to SEO.
Show author's expertise by including author biography, show off citations, and show credentials, such as speaking engagements. Also, you can perform detailed reviews, post on forums, etc.
This pertains to the website itself. Why should someone trust it? Why is it an authority in is market?
Show authority by including a robust About Us page. Show off important publications that have linked or quoted the site. Showcase your employees' speaking engagements and publications.
Why should a visitor trust your site or page? Looks matter here. If you have a weird font and flashing text and appears sketchy, this will hurt you.
Next up is Ruth Burr Reedy, the director of strategy at UpBuild.
Live at @smx with @ruthburr. Talking Google quality raters guidelines. #SEO #smx #Google pic.twitter.com/9WIzIIkXEY
— Kristi Kellogg (@KristiKellogg) June 22, 2016
First question raters have to ask: Why are you here? Is this page relevant? This is especially important for YMYL pages.
Fix your low-quality pages. No discussion even needed. Just do it.
Google has a phrase to describe medium-quality pages: Nothing wrong, but nothing special. Get special.
Make your content better. Are you sick of hearing it? Again, just do it. Don't neglect your product and services pages. They're much less interesting, but they still need good content. And that doesn't mean long content, but a satisfying amount of content.
In the November version of the Quality Raters Guidelines had the sentence: A very positive reputation can be a reason for using the High rating for an otherwise Medium page. That was omitted from the March version. However, Reedy asserts that this was removed only because too many raters were probably ranking pages High because of this sentence.
Who are the other experts in your industry? Can you get them to talk about you? Google is increasingly able to know who these experts are. Interact with them. It's also a very human readable signal.
Build it online. Build it offline. Be active in your community. Promote your company. Be good at marketing.
Jenny Halasz, president at JLH Marketing, rounds out the session.
Don't think that doing an expert roundup, though, will satisfy expertise. Roundups are usually useless.
Don't try to re-post or scrape content. You won't fool Google.
We all have a human connection to trust. Brene Brown said "Trust is built in very small moments" and Halasz thinks this applies to digital marketing.
Halasz points to these points from page 65-66:
Rob Kerry (@Ayima), the chief strategy officer at Ayima, is going to take us through his API hacks. Knowing how to use APIs, it turns out, gives you the ability to automate complex marketing tasks like cleaning up your links, identifying brand infringement, and even spotting ad opportunities your competitors are missing.
The good news: Kerry says no coding is needed. Find out more in Using APIs to Automate Marketing Tasks.]]>
Rob Kerry (@Ayima), the chief strategy officer at Ayima, is going to take us through his API hacks. Knowing how to use APIs, it turns out, gives you the ability to automate complex marketing tasks like cleaning up your links, identifying brand infringement, and even spotting ad opportunities your competitors are missing.
But first … what is an API?
An API is an Application Programming Interface. In plain speak, an API allows one piece of software to talk to another piece of software.
APIs have strict rules:
The good news: Kerry says no coding is needed. GetPostman.com is a free tool for Mac and Chrome. With this tool, you can input a URL, and it will return the code you need.
Data sources often don't like to integrate or play with others.
Are you tired of exporting CSV files to Excel and then resorting to VLOOKUPS and bloated spreadsheet merges?
Using multiple data sources to create new insights can give you an edge over your competitors.
Google Search Console's API gives you 5X more data than the web interface does. You can get all your keyword data back by requesting keyword data for each individual SEO landing page.
Estimate SEO revenue to a keyword level once more by dividing the revenue generated from an SEO landing page by the percentage of SEO traffic sent by a keyword.
For example, you can use APIs to do link cleanup.
"If you don't believe by now that we aren't serving 10 blue links, I don't know how to help you."
Amen, Dr. Pete, amen! It's 2016, and the days of 10 blue links are long gone. The SERP is rich, dynamic and ever-changing. Moz's marketing scientist, Dr. Pete Meyers, takes the SMX Advanced 2016 stage to overview recent key changes to the search engine results pages that we need to keep in mind as we make SEO magic.
Read more of Key Changes to the Google SERP: What You Need to Know Mid-2016.]]>
"If you don't believe by now that we aren't serving 10 blue links, I don't know how to help you."
Amen, Dr. Pete, amen! It's 2016, and the days of 10 blue links are long gone. The SERP is rich, dynamic and ever-changing. Moz's marketing scientist, Dr. Pete Meyers, takes the SMX Advanced 2016 stage to overview recent key changes to the search engine results pages that we need to keep in mind as we make SEO magic.
There are some desktop queries for which the first organic result doesn't show up until Page 2. In mobile, rich search is even more prolific.
Featured snippets are also becoming more prolific. Some SERPs feature organic search and paid ads before you get to organic result one.
Across the 90,000 URLs Meyers studied, the average character cutoff was 63 characters.
The shortest title tag Meyers found was 34 characters with a brand tag added by Google. On the opposite extreme, one title tag had 77 characters displayed. There's a wide variance for what can fit in the title tag within the margins of a search result column. Our guideline right now is <60 characters. Don't obsess about it, though. It's 0kay if things get cut off.
Also, there's more space on mobile for title tags, because entries are getting two lines rather than one.
Google recently tested black links instead of blue, as well as green ad boxes. The green ad boxes stuck around.
The black text, however, is not the new blue. Google tests thousands of things all the time — these are not things to worry about. Should Google change all the links to pink, Pete advises us to have a beer and take a nap. #NoBigDeal
In February 2016, 40% of the SERPs had right-side ads — then it went to zero. The number of SERPs that had ads on the bottom of the page jumped from 10% to 40%.
The result? We've lost vertical space for organic listings:
Getting rid of the right-hand column of ads was a mobile-first decision.
Earlier this month, I interviewed Meyers about the changing Google SERP. Check out our video chat for more insights on SERP changes!
SMX Advanced 2016 is off to a great start! The session titled "The Periodic Table of SEO Ranking Factors: 2016 Edition" assembles SEO leaders sharing their research findings on how search results are being impacted by new technology. On stage, Marcus Tober, Eric Enge and Leslie To are diving straight into the most important search ranking factors driving SEO right now.
Read more to find out How SEO Ranking Factors Are Changing.]]>
SMX Advanced 2016 is off to a great start! The session titled "The Periodic Table of SEO Ranking Factors: 2016 Edition" assembles SEO leaders sharing their research findings on how search results are being impacted by new technology. On stage, Marcus Tober, Eric Enge and Leslie To are diving straight into the most important search ranking factors driving SEO right now.
Marcus Tober (@marcustober), the founder and CTO of Searchmetrics, is in from Berlin. He tells us that, in a nutshell, search engines like Google are trying to filter out all the junk, and traditional ranking factors are dead.
Is SEO dead, too? When Google rolled out Panda and then switched to HTTPS, all the people screamed SEO is dead and now we need to be creative. But if you search and there are results, there is still something to reverse engineer. "If you search & there are results, there is still something to reverse engineer." @marcustober…
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"If you search & there are results, there is still something to reverse engineer." @marcustober…
Bad SEO:
1 keyword = 1 landing page
+ SEO checklist
Good SEO:
1 topic = 1 landing page
+ Content checklist
Tober looked for the keyword in the title tag on more than 30,000 top-ranking pages. In 2015, 75% had it. In 2016 only 55% had it. Hummingbird and RankBrain are responsible for this.
He found 7% less usage of H1 tags. But keywords in H1 tags are down by 10%.
There is a legend that if you have longer content, you will have better rankings. However, in 2016 the top pages had an average of 1,633 words. In 2015, the average page had 1,285.
As for internal links on the page, in 2015 he saw average internal links of 150. In 2016, it was 126. This is the first time this number has decreased YOY in Tober's studies.
92% of business purchases start with search. 81% of shoppers research online before buying.
Traditional ranking factors are going to fail thanks to Google RankBrain, which is constantly evolving. RankBrain brings:
We must analyze industry by industry for intention. Each industry has to deal with different search intentions. If the industry is health, the searcher is interested in the most valid information. In another industry, however, the searcher is looking for the best offer.
If you search for "security camera system," 10 out of 10 search engine Page 1 results have an add-to-cart button above the fold. This is a dynamic relevance factor. However, if you search for "security system," only 3 out of 10 results have shopping carts. Other results are for vendors (but without shopping carts), and the last four just give information.
Leslie To (@itsleslieto), the director of SEO at 3Q Digital, quotes Heraclitus: "Change is the only constant." To holds that no quote better describes the SEO industry.
Why, then, do so many SEO projects focus on meta data and body copy optimization? These things still matter, but how much do they matter?
We can't write title tags based on an exact keyword — it has to be about keyword themes and focus on the goal of the page and finding the theme that encompasses it. URLs with phrase match often ranked better, according to her research.
After adding meta descriptions to 1,500 pages, To tracked them over time. After the initial release, the CTR soared. There was a .33% increase in CTR, BUT a –.29 change (drop) in average position.
Eric Enge (@stonetemple) is the CEO of Stone Temple Consulting.
Enge has been tracking Google's use of featured snippets, reviewing 855,000 SERPs. Google appears to have built a featured snippet machine. Enge speculates that Google is:
Does getting a featured snippet increase traffic?
In some tests, traffic doubles to sites with featured snippets. Stone Temple published five videos in May 2015 with transcripts of clear steps in them. After they submitted the URLS to Google Search Console, two-fifths of the videos earned featured snippets!
Enge explains basically what Google's RankBrain does, with the result that it improves the search engine's ability to understand natural language and then provide more relevant results.
Google's second mobile-friendliness update, which rolled out in May 2016, was almost a non-event in terms of its impact.
Furthermore, the total percentage of mobile-friendly results increased by only 1% after Update 2.
This update is still important, though. It's an indicator of Google's confidence in the concept of a rankings boost. It will likely be followed by more updates. And future mobile ranking updates will include other factors, such as page speed.
In a hangout Enge participated in on March 23, 2016 with several others including Google's Andrey Lippatsev, the following exchange went down, revealing Google's continued reliance on links as one of the top two ranking factors.
Ammon Johns: "We've heard that RankBrain is the third most important signal contributing to results now. Would it be beneficial to us to know what the first two are?"
Andrey Lippatsev: "Yes, absolutely. I can tell you what they are. It's content and links going into your site."
Raise your hand if you'd jump on Larry Kim's pyramid scheme if given the chance. I know I would. I wouldn't even need to know what it was about to trust that it was a gold mine (and that it probably wasn't all that scheme-y).
It turns out that the WordStream founder's pyramid scheme is a real thing, and it's not even shady! It's just a memorably scandalous name for a cutting-edge social media advertising tactic. And he's letting all of us search and social PPC advertisers in on it.
I had a chance to interview Kim in advance of his social hacks presentation at the SocialPro conference taking place today and tomorrow. We jump right in to his uber-powerful paid social advertising tactics that boast 20% to 40% click-through and engagement rates.
This interview is 20 minutes of action-packed insight on how to reach your target market through Facebook and Twitter -- where the competition is low, the cost is low and the ROI is high, if done right.
Watch the paid social interview with Larry Kim.]]>
Raise your hand if you'd jump on Larry Kim's pyramid scheme if given the chance. I know I would. I wouldn't even need to know what it was about to trust that it was a gold mine (and that it probably wasn't all that scheme-y).
It turns out that the WordStream founder's pyramid scheme is a real thing, and it's not even shady! It's just a memorably scandalous name for a cutting-edge social media advertising tactic. And he's letting all of us search and social PPC advertisers in on it.
I had a chance to interview Kim in advance of his social hacks presentation at the SocialPro conference taking place today and tomorrow. We jump right in to his uber-powerful paid social advertising tactics that boast 20% to 40% click-through and engagement rates. (If you want a little background on social advertising first, check out WordStream's Social Ads 101 guide and then jump back here.)
This interview is 20 minutes of action-packed insight on how to reach your target market through Facebook and Twitter — where the competition is low, the cost is low and the ROI is high, if done right.
Love this interview? Subscribe to this blog for updates from the SMX Advanced conference this week.
Virginia: SocialPro is coming up, and you have a solo presentation there on paid social hacks. When I first asked you if you'd chat with me a bit, it was based on conversion hacks you shared at Conversion Conference (read my liveblog coverage of Larry's 10 CRO hacks here). But you have a whole new set of hacks to share at SocialPro.
Larry: We have a lot of these crazy hacks. We like to try to figure out the secrets.
Virginia: Secrets that you're willing to share! Every time I hear you speak, I pick up a little bit more. I'm excited to absorb some more of your super powers in social paid advertising today.
Larry: I hope you can make it (to my SocialPro presentation). We're talking a lot about Facebook and Twitter advertising.
I'm as excited about those two as I was about Google advertising 10 or 15 years ago. It's so powerful, so transformative, so cheap, there's not that much competition. It's pretty remarkable in terms of what you can do compared to how you used to do it, which was not as good.
Virginia: You've been talking a lot about unicorns lately. What's a unicorn ad.
Larry: I use the unicorn analogy in a lot of my content when I talk about CRO or AdWords or SEO. The idea of a unicorn is something really remarkable — like the top one or two percent. My point about these unicorns is they're so rare and so beautiful, they're not just a little bit better than everything else, they're ten or 100 times better than everything else. I want to share some secrets on how to create these unicorns for yourself.
Virginia: At Conversion Conference you said you wrote a program for detecting unicorns. So what's the formula for creating a unicorn ad?
Larry: WordStream has over 10,000 customers — that's a good amount of ads that I can scan through programmatically and look for really high click-through rate ads. A couple months ago we did a deep dive on why do some ads have 40% click-through rate as opposed to some ads that have .4% click-through rate? That's a big difference, like two orders of magnitute, or 100 times difference.
Of the things that stood out among these rare and beautiful unicorn ads, one of them had to do with the keywords. Going after keywords with high commercial intent, as opposed to going after keywords that are very informational in nature.
The other idea was the use of emotional triggers instead of dynamic keyword insertion. Dynamic keyword insertion is very safe. It will get you an above-average ad. But it doesn't translate to being super remarkable. The ones that were remarkable had emotional triggers like fear or anger or happiness or laughter. They were effective in shocking you or scaring you or exciting you into clicking this thing, even if it ad didn't include the keyword you were searching for in the headline.
Virginia: In your Conversion Conference presentation you crystallize four voices for ad copy. If you write an ad in the voice of the bearer of bad news, the hero/villain, the comedian or the feel-good friend — give that a try.
Larry: So many companies write ads as though the company is speaking to you. So like, some benefit or feature of the product or services they are offering. A far more effective copywriting technique is to come at it from one of those friend or enemy personas as opposed to the company speaking.
Virginia: You shared a preview of your SocialPro presentation with me. One of the slides is "Larry's Organic & Paid Social Network Sharing/Posting Pyramid Scheme." Can you share the pyramid scheme with me?
Larry: The pyramid scheme, it's totally legal, you won't get put in jail. It just sounds kind of scheme-y. It has to do with this idea of unicorn detection.
You and I, we both do a lot of blogging. We want to believe that every post we write is a unicorn because we've put all our time and effort into it. But in reality, only one or two percent will do really well.
The idea here is, how do you figure out which of your pieces of content are those rare unicorns among the average run-of-the-mill stories. Because in Facebook and Twitter, when you're (paid) promoting content, you really want to go all-in on your best content, just promoting the ones that have 30 or 40 percent engagement rates because you end up getting tons of free clicks and paying very little for that exposure because people love it so much.
The idea is to audition the content by tweeting it. Tweet out your stories. If something, once in a while, is getting 100 retweets in an hour, then those are probably unicorns, and those are the things that, if they did well organically, will also likely do well in a paid way.
Virginia: A mistake that some companies make is boosting every post they have. You're saying, use organic posting as the audition, and then find out what your top performers are, and those are the unicorns. Those are the ones you want to blast off into space.
Larry: The worst thing you can do is launch a donkey into space. They can't withstand the rigors of space travel. You want to go all in on your unicorns. If you have $1000 to spend on posts in a month, and ten posts, the worst thing you can do is equally split the spend among all of your posts. You want to go all-in on you top post and you won't get just double, you might get ten times the engagement, clicks and conversions.
It's a bit like the Hunger Games, where they auditioned and had to battle each other out and figure out who will be the victor and only the victor was celebrated in the capitol. So maybe you have ten posts this month. You need to find the victor. Which is the one piece of content that will be promoted and celebrated this month? You have to battle them out in some organic way.
For example, posting them on Twitter, or email marketing — maybe you have email statistics from opens if you're mailing out your blog posts. This might be an indication that content will do well on social media, because if things do well organically, they tend to also do well in a promoted fashion.
Virginia: It's a good reminder. We all want to believe that everything we write is great, but we have to be self critical.
Larry: I've written over 1600 articles in the last six years. That's a lot of content. But 50 articles of the 1600 articles produce half the traffic of the million-plus visitors to the WordStream blog. That's three percent of them producing half the traffic. We're really looking for those gems. No matter how good you are, I define unicorns on a relative basis. It's going to be your top 1%. So no matter how good you are, only 1 of 100 is going to be your unicorn.
Virginia: Is this pyramid scheme still viable if you don't have as many followers as you do. If you're just starting out or you don't have much of a following, you might not be able to get as much of a statistical significance.
Larry: What you do is you promote everything with very small budgets, like $5. With $5 on Twitter or Facebook you can get 2,000 or 3,000 ad impressions. That's a good sample. Even if you have no fans organically, so no means to audition the stuff, you can still audition in a paid way by keeping the budget small. I'd argue that if you have 2,000 impressions and it's not doing well — you don't have a 20% or 30% engagement rate, if it's like half that — then it's probably not going to make it into outer space. Polling organizations can poll the outcome of a U.S. election based on 1,000 calls or something. Once you have 1,000 or 2,000 people seeing this thing, that's a pretty good sample size. Very small micro-budgets of testing something out, and then tripling-down on the thing that came up on top.
Virginia: You've coined a new term: "super remarketing." Remarketing is getting content shown again to someone who has been to your site, or been cookied, or are in an audience that you've preselected. And earlier in this interview you mentioned that social ads are better than search ads and I'm guessing that one of the reasons you say this is probably super remarketing?
Larry: Yes. This is not an official term, and if you've never heard it, it's because we made it up. But basically why remarket when you can do super remarketing? You probably do remarketing; the conversion rate for these ads is probably 2% to 4% — that's pretty typical for the industry. That still means that 96% to 98% are not clicking. With super remarketing, rather than remarketing to everyone who visited a certain page or section of your website, you can be more picky.
Instead of remarketing to every one of them, we pick certain behaviors and interests that are aligned with our target buyer. So maybe it's, we only sell to people who work at Fortune 500 companies. You can actually target for that in Facebook Ads by looking at the size of the company where they're employed. Or maybe they have certain job titles, like I'm only looking for people who are director and above or college degree education or who are super wealthy or who own a boat or who are leaning left in their political leanings or have an anniversary coming up.
If you can figure out who your target market is — and I hope you would have some idea of who the target market is, otherwise how are you still in business — if you can express that in terms of interests, demographics and behaviors, then overlay those characteristics over the remarketing audience, then that's very powerful.
You're not only remarketing to everybody who visited your site, you're requiring multiple things. You had to A) visit the site and B) have a certain job title or certain interests in certain topics or certain purchasing behavior. By being more picky you can get a lot more yield for a lot smaller spend. You tend to get five times higher click-through rates and conversion rates as opposed to remarketing alone. In online marketing, people get excited about 3% increases or 5% increases, but this is like 300% increase or 500% increase. That's why I'm calling it super remarketing.
Virginia: As an example of the results that this can yield, can you share a success story. On your own articles you have super remarketed to journalists.
Larry: That's an example of "super duper remarketing" — it's a custom list where you know the identity of the people you are trying to target, like if you know their Twitter names or their emails. Then you're not basing it off of job titles, which is pretty good, but if you absolutely know the ten people or 1,000 people you are looking for, then just upload those names and target those thousands. For one thousand names, the most you could possibly spend is like $10 or $20 because it's cost per impression and maybe $5 to $10 per thousand impressions.
If you're targeting this very targeted message to people like journalists if you're trying to get press coverage, this is a powerful way to get in front of these people and they tend to write about the things that they see.
Virginia: They do, and then you get lots of links, which gives you cross-over SEO value, as well as media mentions, and then you're a columnist for the Huffington Post.
Larry: We've created global news cycles using this technology. Seeding stories to people at CNN and Fox Business, we've created global news stories with ten thousand or more press pick-ups, internationalized into 27 languages just by spending these very small remarketing budgets towards targeted lists. It's pretty powerful stuff. You should look into it.
For Larry's presentation and more decks from SocialPro, keep an eye out on Marketing Land's SlideShare tag SocialPro.
If you liked this, there's lots more great digital marketing content where this came from! Subscribe to our blog for updates from the SMX Advanced conference this week and interviews with top experts in digital marketing year-round.
Together search engine optimization and social media marketing create a powerhouse effect that drives traffic to your site, builds buzz and creates brand awareness. And while both are worthy forces on their own, when combined they're even stronger. Jason White, the VP of SEO & SEM at Dragon Search and Maggie Malek, the head of social at The MMI Agency, agree 100% — and next week, we're all headed to Seattle to lead sessions at SocialPro and SMX Advanced.
But we couldn't wait. We were ready to start talking about #RelationshipGoals when it comes to SEO & SMM. Ready to take your business' search and social relationship to the next level? Check out this video!]]>
Together search engine optimization and social media marketing create a powerhouse effect that drives traffic to your site, builds buzz and creates brand awareness. And while both are worthy forces on their own, when combined they're even stronger. Jason White, the VP of SEO & SEM at Dragon Search and Maggie Malek, the head of social at The MMI Agency, agree 100% — and next week, we're all headed to Seattle to lead sessions at SocialPro and SMX Advanced.
But we couldn't wait. We were ready to start talking about #RelationshipGoals when it comes to SEO & SMM. Listen in as we discuss:
White and Malek will take the SMX Advanced stage in the the "Search and Social: Let's Dance" session at 11 a.m. on June 22. If you're headed to SMX, you definitely don't want to miss.
If you're not headed to SMX, however, you're still in luck. I'll be liveblogging key sessions at SMX Advanced. Subscribe to the Bruce Clay, Inc. Blog to get all the news coming out of SMX Advanced as it happens … for free!
Google's search engine results page never stays the same for too long. Google is constantly experimenting with the look and functionality of the SERP.
At Bruce Clay, Inc., we're always paying attention to those changes — and so is renowned marketing scientist Dr. Pete Meyers. He's the brains behind the MozCast, the Google Algorithm Weather Report, that chronicles changes to the SERP as they happen. He's also presenting his Guide To The Changing Google SERPs Search Marketing Expo (SMX) Advanced this month.
Check out this video interview with Dr. Pete, Kristi Kellogg and Paula Allen!]]>
Google's search engine results page (SERP) never stays the same for too long. Google is constantly experimenting with the look and functionality of the SERP.
At Bruce Clay, Inc., our SEO agency is always paying attention to those changes — and so is renowned marketing scientist Dr. Pete Meyers. He's the brains behind MozCast, the Google algorithm "weather report" that chronicles changes to the SERP as they happen. He's also presenting his Guide To The Changing Google SERPs Search Marketing Expo (SMX) Advanced this month.
While Google announces major updates like Panda, Penguin and Hummingbird, it stays silent on the vast majority of its changes. Eric Schmidt, executive chairman of Google's parent company Alphabet, revealed in congressional testimony that there were 516 changes to the Google algorithm in a single year.
That means it's up to SEOs and digital marketers to keep their eyes on the SERP to monitor what's happening day in and day out.
To keep us digital marketers in the know, Meyers joined Bruce Clay, Inc. Senior Technical Writer Paula Allen and I for a candid conversation on the latest changes to the SERP and what it means for SEO.
We talked 2016's most impactful SERP updates, including:
Catch up with all the latest SERP news in the above interview with Dr. Pete! It's an outstanding preview of what's to come at SMX Advanced. If you're headed to Seattle for SMX Advanced, you can catch his session at 11 a.m. PDT on June 20.
No SMX Advanced ticket? No problem. I'll be there liveblogging the conference. Subscribe to the Bruce Clay, Inc. Blog to get all the news coming out of SMX Advanced as it happens … for free!
Microsoft's announced acquisition of LinkedIn today has already sent ripples through the advertising industry. Marketers are predicting (or hoping) that the LinkedIn ad platform will be merged with Bing Ads, allowing PPC advertisers to run Bing Ads and LinkedIn ad campaigns from the same dashboard.
I think the acquisition could actually be the cornerstone of an important new Bing Ads strategy: the creation and expansion of a Microsoft Display Network.
Read Szetela's Scoop.]]>
Microsoft's announced acquisition of LinkedIn today has already sent ripples through the PPC SEM advertising industry. Marketers are predicting (or hoping) that the LinkedIn ad platform will be merged with Bing Ads, allowing PPC advertisers to run Bing Ads and LinkedIn ad campaigns from the same dashboard.
I think the acquisition could actually be the cornerstone of an important new Bing Ads strategy: the creation and expansion of a Microsoft Display Network.
Microsoft has never been a major player in display advertising. Currently, Bing Ads advertisers can place text ads on Microsoft's owned and operated sites (like MSN Money), but that's just a handful of sites, and targeting options are limited to rudimentary demographics.
Facebook and Google display advertising, on the other hand, account for billions in revenue for those two dominant players. Flexible hypertargeting capabilities have helped advertisers finally reap ROIs that rival those obtainable through search advertising.
Two recent developments underscore Microsoft's sense of urgency:
Look for Microsoft to muscle its way in and grab a big slice of the display ads pie. I see three big moves by Microsoft ahead:
Long-time Microsoft watchers know that the Redmond giant rarely gets it right the first time, but time and again has "versioned" its way to dominance. Could the Bing Ads we know today be the Windows 3.1 of PPC advertising — and is Microsoft about to go all Windows 95 on us? A Microsoft Display Network would be a big play that would give display advertisers exciting new options for their ad dollars.
Want help getting more customers from search? Request a free PPC audit from David Szetela and the PPC team at BCI.


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A former escort says that she had sex with two members of the NYPD's top brass on a flight to Las Vegas at the behest of a prominent Brooklyn businessman.
A British comedian hijacked Donald Trump's Scotland speech this morning to hand out golf balls with swastikas on them.
Caesar Goodson, the Baltimore police officer who was driving the van in which Freddie Gray died in April 2015, has been found not guilty of all charges.
Cody Cousins the man who killed Andrew Boldt in Purdue University "because he wanted to," committed suicide in Indiana State Prison in Michigan City.
Former MLB star Jose Canseco shot himself in his left hand.
Check out all the facts on Tori Spelling and Dean McDermott's marriage, cheating scandal, net worth, financial woes, and adorable children.
The Royals dominated the Giants 10-0 to force a Game 7 of this World Series. Find out how here.
As Tori Spelling and Dean McDermott deal with his cheating with Emily Goodhand, financial woes and raising for kids, let's look at their best pics as a family.
The Antares rocket exploded on a launchpad in the NASA facility in eastern Virginia. The ship was bringing 5,000 pounds of supplies to the International Space Station.
Steven Stark, an elementary school teacher from South Florida, has been missing since October. Family members say his disappearance is completely out of character.
Dylan McDermott is a hot, Hollywood veteran, starring on the new show Stalker. Read on for the amazing facts on his life and his scary past about his mother.
Shopping for a new iPhone 6 Plus case? From wallet cases to waterproof cases, there's something on this list that's suitable for your unique needs.
Prison Wives Club premieres on Lifetime on October 28. Here are pictures of the cast and the first episode of Season 1.
The Big Bang Theory moves to Thursday this week. On November 6, the gang redoes their prom after Penny finds her old dress. Here are pictures from the episode.
A closer look at the NFL's record-setting numbers, stats and performances from Week 8.
Use this "Clash of Clans" tips and cheats guide to make the best use of your Hog Rider troops!
Paul Kitterman went missing during the Denver Broncos TNF game. A friend, who was with him at the game, said Kitterman is "extremely reliable" and the disappearance is completely out of character.
After transporting a prisoner from Santa Fe to Safford, Arizona, Sheriff's Deputy Jeremy Martin was found dead in a hotel stairwell. His partner, Deputy Tai Chan, is accused of shooting him after the pair had spent the night in an Irish bar.

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Done with This One? Click Here for the Next Awesome Post!
The Thomas Beale Cipher
An award-winning short by Andrew Allen. Based on a "true legend", The Thomas Beale Cipher is about a cryptographer trying to crack the titular riddle. The film itself has 16 hidden messages.
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Service was great, I received a confirmation call shortly after placing my order. When the order arrived I received a text and a call to let me know it was at my hotel. It was very convenient to use especially since we weren't renting a car on our trip.
Fabulous experience! The website was so easy to use and the ordering process was a piece of cake. We were staying at the Disney Beach Club Villas and it was delivered right on time. I received an email, text, and a phone call confirming the delivery. Everything was there and safely packed. The fruit was perfect and all the soft items were in good condition. I would recommend this service to anyone and we will definitely be using it again whenever we can.
Couldn't have been better. Easy to use and selection with great. Prices were very reasonable too. Customer service people were very nice and helpful also. I highly recommend it!


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The Twilight Calzone
With each passing week, I love Dorinda more and more.
Skip to content, or skip to search.
More Lady Mae, please!
With each passing week, I love Dorinda more and more.
After watching this episode, it's hard not to be on Team Abbie.
Get out while you still can, Liam! You deserve so much better than Rosewood.
The Night Of wants us to marinate in the horror of the criminal-justice system.
Welcome to Philadelphia, the final stop on this tour of our ninja nation.
We get into the deep neurosis of JoJo.
Despite the inevitable E.T. comparisons, the two films have little in common.by
This hodgepodge has been thrown together in so slovenly a way that it's no surprise the studio didn't show it to the press.by
It could be called Welcome to the Doghouse.by
The silliness escalates — the jokes build and build and pay off — until you're slaphappy, punch-drunk, primed for anything.by
Watching Genius, you might have the nagging sense that the most vivid stuff is occurring offscreen.by
Apparently there are people who think that Popstar is a witty satire of pop celebrity instead of a soulless hodgepodge of star cameos and gags that go nowhere.by
The scene-stealers of the tepid weeper Me Before You are Emilia Clarke's eyebrows, closely followed by her large top row of teeth.by
This hodgepodge has been thrown together in so slovenly a way that it's no surprise the studio didn't show it to the press.by David Edelstein
It's the longest, bleakest Law & Order episode ever.by Matt Zoller Seitz
They're still crafting agile guitar rock with a funk underpinning.by Craig Jenkins
Joe Morton, a Broadway veteran, is so commanding and ingratiating as Dick Gregory that he could probably convince the audience of anything.by Jesse Green
New York and the world are a lesser place without him.by Jerry Saltz
Despite the inevitable E.T. comparisons, the two films have little in common.
Analeigh Tipton and Sofia Black-D'Elia star.
"One of the nice things about this program is we're flexible."
COOLAID was set to drop July 1.
They're in talks to come back for a swan song.
Not a nice prank, sir!
Charles Esten, Sam Palladio, Jonathan Jackson, and Clare Bowen are also among those expected back.
Brothers Pine and Foster are chased by Texas Ranger Jeff Bridges.
Netflix is remaking the 1965 cult series.
Clint Eastwood's latest.
The fracas began a month ago.
Goodbye, Good Will Hunting.
It's part of a mission to double the diversity of Academy ranks by 2020.
Directed and produced by Ryan Murphy.
The theater chain calls it "a one-time honest mistake."
Drum roll, please ...
In a year full of death on TV, where does OITNB fit in?


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Red Faction: Guerrilla - Destruction
Blowing things up might be pretty and exciting, but there's hard maths and physics behind it all.
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PS4 Neo: Everything we know What's different in Sony's mid-generation 4K upgrade.
Skyrim remastered: Everything we know From visual upgrades to console mods.
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Companies With Kid-Friendly Factory Tours
List Criteria: Companies that give tours and allow children on these tours
Combining a fun activity with an educational attraction, these companies with kid-friendly factory tours are great for kids of all ages. Next time you and your family are looking for something to do, think about visiting one of these kid-friendly factories.
Similar to the best children's museums in the world, these factory tours for kids allow them to learn while having fun at the same time. These companies invite visitors inside the actual factories that manufacture favorite products to allow kids and adults alike a chance to see how things happen behind the scenes.
The variety of companies that offer factory tours is wide, with all types of companies opening their doors to fans. From the Vermont Teddy Bear Company, which produces plush toys, to Crayola, known for crayons and art supplies, to the Hershey Company, which specializes in chocolate candy, and everything in between, there's sure to be a factory tour available to entertain almost anyone.
While the best American family getaways may be better for a longer vacation, if you are looking for an afternoon trip that can also be educational, check out these kid-friendly factory tours. Remember, many factory tours give free samples, especially the food tours.
- 1+ 43- 8Located 45 minutes west of Sacramento in northern California, tours of their working factory are free and last about 40 minutes.
- 2+ 24- 3Located in Waterbury, Vermont, the Ben & Jerry's 30-minute tour gives visitors insight to how their ice cream is created. Buy the the "package" tour, which included a Ben & Jerry's t-shirt, and try several flavors that are only available inside the factory, like "Vermonster."
- 3+ 31- 6Hershey's Chocolate World is complete with a Hersey ride, a 4-D tour, and even a studio where visitors can create their own chocolate.
- 4+ 22- 3
Louisville Slugger Museum and FactoryLearn how some of the greatest baseball players' bats are made, and get a free mini bat at the end of your tour.
- 5+ 19- 4This four-floor factory in Easton, Pennsylvania, allows visitors color, paint, and melt their way through the factory, where kids can color with glow in the dark crayons in the dark or paint with melted crayons for a whole new experience.
- 6+ 12- 2
U.S. Bureau of Engraving and PrintingAvailable in both Washington, D.C. and Ft. Worth, Texas, watch how cash goes from starting with giant sheets of paper to ending in individual bills in your wallet.
- 7+ 13- 4
Tillamook Cheese Factory and MuseumVisit the "home of the loaf" in Tillamook, Oregon, where in addition to eating all of your favorite cheese concoctions, including grilled cheese, you can enjoy a delicious scoop of Tillamook ice cream (some flavors are only available at the factory!).
- 8+ 11- 3The Vermont Teddy Bear Company, located in Shelburne, Vermont, watch how each individual bear is created at this "fun-stuffed Teddy Bear Factory."
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Check Out the newest video Off the Jet Stream Riddim Compilation Featuring Dancehall Super Producer Seanizzle "Weh Dem A Watch Me Fah" The Video Was Directed By Cash Flow Extreme And Features Cameo By Producer Troyton Mr Swaggerific Himself Mr. G and Seanizzle Protege and Engineer Damion ..
The song Has been getting a lot of rotation on local radio and izzle have been see performing the song on many tv shows and venue across the island , big up to sean for his contribution to the project.
Join in and write your own page! It's easy to do. How? Simply click here to return to 2014.
Jun 25, 16 11:57 PM
Many people have said that the hip-hop genre has pretty much died out and that what we are listening to today is merely commercial rap. Agree or disagree,
Jun 25, 16 11:15 PM
The album of the decade, King of the Dancehall debuted at number 2 on the Billboard Reggae Album Charts this week. With first-week sales of 1,867 copies
Jun 25, 16 11:14 PM
Walshy Fire From Major Lazer Presents: Kabaka Pyramid - Accurate Mixtape ( Tracked Version ) 1. Intro (Stalag Riddim) 2. Help me Jah - Prod. Gully Cat/Walshy
Jun 25, 16 10:42 PM
Chill-out/EDM music artiste, Alexx Antaeus, Releases new singl, 'Angel' feat. Jamaican dancehall artiste Tommy Lee Sparta and Steven Wilson, Tenor of Twice
Dancehall & Reggae Music information for June 2016
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Welcome to naturehealthrecipes.com see what nature's health has to offer.
Vybz Kartel Clothing Line Poised To Dominae Urban Fashion Globally
US Gorilla named after Rita Marley song Harambe
Mr Vegas Getting Better Respond from US Radio Station after diss Drake.


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LSA noms revised: Ahmed Ali Butt gets his wish, Ali Safina not...Awards always manage to create a ruckus among celebs and this year's LSA nominations were no different. When Ahmad Ali Butt was announced as one of the nominees for Best Actor in Jawani Phir Nahi Aani , the actor wasn't pleased. In fact, he ... DAWN Group, 2 weeks ago
LSA nominations revised: Ahmad Ali shifts to Best Supporting category - Pakistan Today, 2 weeks ago
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Lux Style Awards Controversy: Ahmed Ali Butt Moved to Best Supporting Actor category
UPDATE: After the Nominations Controversy that Lux Style Awards was involved in, the Review Committee of the LUX Style Awards met to review the film nominations.The Jury tookj under consideration discussed all outstanding issues and agreed to move ...Brandsynario.com, 2 weeks ago LSA nominations row: Ahmed Ali Butt moved to Best Supporting Actor category The Express Tribune, 2 weeks ago What do the Lux Style Awards have in store for us in 2016? DAWN Group, 4 weeks ago
ICC does dope tests on Pakistan's Shah, Misbah
Lahore: Cricket's world governing body is conducting dope tests on four Pakistani players, including leg-spinner Yasir Shah, suspended for three months earlier this year, team manager Intikhab Alam confirmed on Friday. Pakistan Test captain ...Gulf News, 1 week ago Pakistan cricketers, including Misbah, under scanner Deccan Chronicle, 3 weeks ago Yasir, Misbah Among Four Pakistan Cricketers Undergo Dope Test NDTV, 3 weeks ago Yasir Shah, Misbah-ul-Haq Among Four Pakistan Cricketers Undergo Dope Test NDTV, 3 weeks ago
Misbah-ul-Haq, Yasir Shah among Pakistan cricketers tested for doping by ICC
Pakistan Test captain Misbah-ul-Haq was also tested by the International Cricket Council (ICC). The team can ill afford any positive results, which could have a significant impact on their upcoming tour in England, during which the results are ...Firstpost.com, 3 weeks ago
Rahat bowls KP to thrilling win over Punjab
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Lux Style Awards 2016 Nominations List Revealed
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PA-BGT: Senate Passes $31.6 Billion Deal
The Senate's budget is almost $100 million more than the House version.
The Senate's budget is almost $100 million more than the House version.
The budget bill was approved by a 132-68 vote.
The almost unanimous vote shows a willingness to avoid another drawn-out budget standoff.
Budget negotiators are running out of time.
The Governor signed a bill to scrap shallow oil and gas drilling regulations.
The gloom that surrounded Harrisburg last summer has lifted.
Governor Tom Wolf's numbers are climbing but are still underwater.
Our readers don't believe the State Senator should run.
The administration is ramping up efforts to slow drug overdose rates.
The environmental community is nervous about two bills sitting on the Governor's desk.


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Comments about 'Utah Utes basketball: Dallin Bachynski returns to practice'
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Glad to have you back Dallin
- 11:33 p.m. Jan. 31, 2013
- Like (2)
- Report abuse
Good greif, what a weird situation.
- 9:20 a.m. Feb. 1, 2013
- Like (5)
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Hate to admit it, but I was hoping he might abandon the Utes and BYU might get another shot at him. I think Bachynski has a lot of potential.
- 9:43 a.m. Feb. 1, 2013
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Glad to have him back, and hope he's humbled himself enough to help the team. A basketball season is long, and with the adversity the team's had this year, it can be easy to try to deflect blame on other people. Sometimes people just need to hit "reset," and hopefully he's done that. Good job to the coaches and team for helping him get back.
- 10:07 a.m. Feb. 1, 2013
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SO glad you're still here Dallin. Best of luck to you going forward.
Go Utes!
- 10:32 a.m. Feb. 1, 2013
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We all go through personal struggles, good luck in life, as there are lessons to
be learned daily...by all of us.
Go UTES!!
Go 9ers!!
- 11:24 a.m. Feb. 1, 2013
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It's great to have Dallin back. I was fearful this would be a longer term situation. Dallin has some serious talent and is certainly a key part of the Utah team.
- 12:20 p.m. Feb. 1, 2013
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This Ute 'soap opera' never ends does it?
Coach K's 'motivational meetings' must be really something to behold.
- 8:22 p.m. Feb. 1, 2013
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Glad to hear that Dallin is back. His team needs him.
- 8:59 p.m. Feb. 1, 2013
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Not as weird as the Dupaix, Cahoon, Anae coaching carousal and the "where's Doman" soap opera that hangs over Provostan.
Glass house brother, glass houses.
- 9:01 a.m. Feb. 2, 2013
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@proud ute
Yes it is more weird than any of those things. Coaches come, and go, all of the time all over the place, nothing weird about that. Players never "take some time off" for no apparent reason during the middle of the season then come back a week later. That is weird.
But I do understand your desperation to try and make some correlation so that you can pretend it isn't weird and you can pretend that the same thing is happening at BYU.
Thanks for the LOL!
- 2:13 p.m. Feb. 2, 2013
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SammyG, duckhunter and proud Ute...who are we to judge?
- 9:47 a.m. Feb. 3, 2013
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Pastor Wookie
I simply made a comment. Everything is a 'drama' in Uteville.
- 1:13 p.m. Feb. 3, 2013
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Who's "judging"? I just think the whole thing is weird but I'm not "judging" anyone over it.
How anyone can read about it and not think it is strange is beyond me.
- 11:02 a.m. Feb. 4, 2013
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Below are top resources on SparkPeople for Healthy Lunch Ideas.
When you're adopting a healthy lifestyle, eating the right amount of food is just as important as eating the right kind of food. If you have trouble controlling your portions or eating healthy when you're away from home, our Smart Portion pro... Read more
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Working Class for Smith and Pageby Jack Geldard - Editor - UKC Mar/2011
This news story has been read 9,491 times
Earlier in the year Martin Smith and Micky Page had a good day at Bowden Doors in Northumberland.
Martin Smith climbed the stand up version of Working Class (Font 8a+) and Micky Page climbed the sit start (Font 8B).
Martin commented:
"There are a couple of ways to climb it. To be honest I just followed Mich's beta which was crimpy as hell, but none the less enjoyable climbing."
The description for Working Class in the UKC Logbooks is:
"Start on undercuts and use the sidepull to gain poor slopers then the finishing holds."
Martin had tried the problem three years previously, but had not had the chance to go back. On this year's visit he managed to climb it quite quickly, after aboput 1.5 hours of effort and beta from Micky Page.
Martin added:
"Having already climbed the stand start on a previous visit, Mich had been trying the sitter. Again, after around 1.5 hours of work he managed to dispatch it just before I did the stand. According to the guide the sit-start adds 'a little' but Mich thought otherwise and said the sit definitely warranted the grade of 8B."
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Martin Smith is sponsored by Scarpa
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Four Owls Receive NCAA Postgraduate Scholarships
Quartet matches most in an academic year at Rice
Cuadra, Hmaidan, Sloat, and Zinchenko Named to C-USA All-Academic Team
Quartet Selected
Carey and Sloat Named Academic All-District VII
Repeat Selections
Rice Owls Men's Track & Field Team Places Sixth at C-USA Outdoor Championship
Shurbet Third in 400m Hurdles
Chaney Captures C-USA Decathlon Gold
Zinchenko Third in Shot Put
2009 C-USA Indoor 6th, 800m, 1:56.57
2010 C-USA Indoor, 3rd, 800m, 1:54.53
2010 C-USA Outdoor, 5th, 800m, 1:53.54
2011 C-USA Indoor, 3rd, 800m, 1:54.75
2011 C-USA Outdoor, 5th, 800m, 1:52.00
2012 C-USA Indoor, 4th, 800m, 1:52.17
800m - 1:52.17, 2012 C-USA Indoor
800m - 1:50.77 2012 Texas State Invitational
Indoor: Placed third in 800m (1:52.63) at Frank Sevigne Husker Invitational... 800m time of 1:52.50 at Texas A&M Invitational... Fourth in 800m (1:52.17) at C-USA Indoor with a personal-best time.
Outdoor: 800m time of 1:54.75 at Victor Lopez Classic... Placed second in 800m (1:50.77) at Texas State Invitational... Second in 800m (1:51.07) at Duckett Twilight... 800m prelim (1:52.54) at C-USA Championship.
CoSIDA Academic All-District 6
Conference USA All-Academic
Outdoor: Placed ninth (1:52.73) in 800m at Victor Lopez Classic... Third in 800m (1:52.96) at SFA Alumni Invitational... Finished second in 800m (1:53.22) at UTEP Invitational... Finished third in 800m (1:51.64) at J.Fred Duckett Twilight... Placed fifth in the 800m (1:52.00) at C-USA Outdoor.
C-USA All-Academic Team
Indoor: Placed third in 800m at C-USA Indoor (1:54.53)... Finished eighth at UH Indoor Invitational (1:58.95) and 11th at Texas A&M Challenge in 800m (1:53.57)... Ran 800m career-fast time of 1:52.72 at Texas A&M Challenge... Placed third in the 800m (1:54.75) at C-USA Indoor.
Outdoor: Second in 800m at Michael Johnson Classic with a time of 1:54.18... Placed fourth in 800m with personal-best 1:53.35 at Victor Lopez Classic... Third in 800m (1:52.39) at Duckett/Rice Twilight... Ran 1:54.17 in 800m (18th) at Texas Invite... At C-USA Outdoor, placed fifth in 800m (1:53.54) and fourth in 4x400m relay (3:14.03).
Indoor: Finished sixth in the 800m at the C-USA Indoor (1:56.57) and ran a leg on the Owls fourth-place 4x400 relay.
Outdoor: Placed 14th at UCLA's Rafer Johnson/Jackie Joyner-Kersee Invitational in 800m (1:55.29)... Finished fifth at Duckett/Rice Twilight Meet in 800m (1:54.12)... Placed 17th in 800m at Texas Invitational (1:55.42).
2008 graduate of Sammamish High School... Place fourth in the Washington 3A state meet in the 800m as a senior (1:54.42) and third in the 400m as a junior with a personal-best of 48.84... Has a personal best of 23.02 in the 200m... Member of the National Honor Society and Mu Alpha Theta Honor Society.
PERSONAL Full name: Daniel Sloat... Born: August 10, 1989 at Kirkland, Wash.. Parents: Cindy and Dave Sloat (two brothers)... College: Sid Richardson
|Sid Richardson College
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The Benefits of Furniture Recycling
Donating used furniture and and fixtures from offices and facilities can help companies avoid both monetary and environmental costs, according to an article on Today's Facility Manager.
In most instances, furniture and fittings are replaced before the end of their useful life, according to TFM. If fixtures and fittings are in used — but still usable — condition, one alternative to landfilling is to donate the equipment for use, as is, to a nonprofit, charity or public agency.
Often, it can be easier for the donor organization to partner with a furniture dealer, architect or recycler to find an appropriate donee.
In addition to being green and well, just plain friendly, this approach can often result in a nice tax-deductible donation. Furthermore, depending on who the recipient is, it may be possible to get a breakdown of the amount of carbon and landfill tonnage diverted, all of which is useful for a triple bottom line. Donor organizations may also earn points toward LEED certification — if the new furniture is part of a refit, for instance.
The TFM article details the experience of an unnamed Fortune 500 company that, after a number of mergers and acquisitions, found itself with a stockpile of furniture that it could not use due to incompatibility of disparate furniture systems and unmatched colors. The unusable furniture also cost the firm in storage fees. Furniture remanufacturer Davis Office stepped in to offer the company a furniture "banking" solution in which the company "deposits" unwanted furniture and "withdraws" newly remanufactured furniture.
As a result, the Fortune 500 company closed many of its furniture warehouses and avoided disposal costs. After six years of participating in the program, the company has conserved 9,230,810 lbs. of raw material, diverted 6,618,238 lbs. from landfill and achieved a CO2 emissions reduction of 2,911,904 lbs., TFM says.
Photo Credit: US Army Corps of Engineers European District
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|By Pat Romanski
Article Rating:
|October 15, 2014 09:45 AM EDT
By Stan Klimoff
Qubell, an innovator in application deployment and configuration management, empowers online companies to do what they have never been able to do before: put into consumers' hands innovative new features and services, almost as fast as they can conceive them, without sacrificing control, reliability or uptime.
Use Cases and Related Features (Learn more)
Qubell emerged from stealth in the summer of 2013 (see related press release) and announced that Kohl's completed its initial implementation (see press release). Founded by pioneers in enterprise cloud applications and services, Qubell has its headquarters in Menlo Park, California.
Contact @QuBellInc for your FREE @CloudExpo pass.
The 15th International Cloud Expo has just expanded its conference program, to bring together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC at one location.
The show now has three tracks devoted exclusively to the IoT (with WebRTC present in one of the tracks), a full single track focusing on Big Data, and a two-track DevOps Summit, in addition to four tracks devoted exclusively to Cloud Computing in the enterprise.
Cloud Expo is the single show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud.
With Cloud Computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to learn about the latest technology developments and solutions.
Attend Cloud Expo Nov 4-6, at the Santa Clara Convention Center, CA. Craft your own custom experience. Learn the latest from the world's best technologists. Find the vendors you want and put them to the test.
15th Cloud Expo Expanded Conference Program
Cloud Expo
Track 1: Enterprise Cloud Adoption
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Big Data Expo
Track 5: Big Data/Analytics
Track 6: Consumer IoT
Track 7: Enterprise IoT
Track 8: IoT Developer & WebRTC
DevOps Summit
Track 1: "Dev" Developer Focus
Track 2: "Ops" Operations Focus
More than 150 all-star faculty members will discuss the hottest technology topics in November. In addition to the expanded APM and API coverage, Cloud Expo Silicon Valley will offer a variety of Linux containers and Docker sessions.
DevOps Summit at Cloud Expo also doubled its content from June, in two full simultaneous tracks for three days.
Tracks and topics for DevOps Summit at Cloud Expo will include:
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Explore DevOps Summit Sponsorship & Exhibit Opportunities !
A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
DevOps Summit Silicon Valley, November 4-6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading DevOps industry players in the world.
The growth and success of DevOps will be on display at the upcoming DevOps Summit in Santa Clara, CA, November 4-6, 2014.
All main layers of the DevOps ecosystem will be represented at the DevOps Summit - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.
Sponsorship Opportunities
for DevOps Summit Silicon Valley
DevOps Summit Silicon Valley "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.
Early Bird Registration Options
for DevOps Summit Silicon Valley
DevOps Summit delegates can pre-register for DevOps Summit Silicon Valley with Early Bird Savings here.
About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (www.CloudComputingExpo.com), Big Data Expo (http://BigDataExpo.net), Virtualization Conference & Expo (www.VirtualizationConference.com), DevOps Summit (http://DevOpsSummit.sys-con.com), Internet of @ThingsExpo (http://www.ThingsExpo.com), SDDC Expo (http://SDDCExpo.sys-con.com), WebRTC Summit (http://WebRTCSummit.net), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).
Cloud Expo® is a registered trademark of Cloud Expo, Inc.
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jun. 29, 2016 01:15 PM EDT Reads: 247
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
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"We work in the area of Big Data analytics and Big Data analytics is a very crowded space - you have Hadoop, ETL, warehousing, visualization and there's a lot of effort trying to get these tools to talk to each other," explained Mukund Deshpande, head of the Analytics practice at Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jun. 29, 2016 12:37 PM EDT Reads: 214
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jun. 29, 2016 12:00 PM EDT Reads: 1,188
Digital Initiatives create new ways of conducting business, which drive the need for increasingly advanced security and regulatory compliance challenges with exponentially more damaging consequences. In the BMC and Forbes Insights Survey in 2016, 97% of executives said they expect a rise in data breach attempts in the next 12 months. Sixty percent said operations and security teams have only a general understanding of each other's requirements, resulting in a "SecOps gap" leaving organizations u...
Jun. 29, 2016 12:00 PM EDT Reads: 1,174
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Jun. 29, 2016 11:58 AM EDT Reads: 245
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 29, 2016 11:22 AM EDT Reads: 215
Apixio Inc. has raised $19.3 million in Series D venture capital funding led by SSM Partners with participation from First Analysis, Bain Capital Ventures and Apixio's largest angel investor. Apixio will dedicate the proceeds toward advancing and scaling products powered by its cognitive computing platform, further enabling insights for optimal patient care. The Series D funding comes as Apixio experiences strong momentum and increasing demand for its HCC Profiler solution, which mines unstruc...
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Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
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The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Jun. 29, 2016 11:00 AM EDT Reads: 420
Presidio Receives @EMCcorp Partner Services Quality Award | @ThingsExpo @Presidio #IoT #DigitalTransformation
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
Jun. 29, 2016 11:00 AM EDT Reads: 549
[session] The Factory of the Future, Today By @Cisco | @ThingsExpo #IoT #BigData #DigitalTransformation
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, "IoT project implementers often ...
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In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a 'better data center' and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a 'Dynamic Tool for Dynamic Apps' and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Jun. 29, 2016 10:00 AM EDT Reads: 1,272
University of Colorado Athletics has selected FORTRUST, Colorado's only Tier III Gold certified data center, as their official data center and colocation services provider, FORTRUST announced today. A nationally recognized and prominent collegiate athletics program, CU provides a high quality and comprehensive student-athlete experience. The program sponsors 17 varsity teams and in their history, the Colorado Buffaloes have collected an impressive 28 national championships. Maintaining uptime...
Jun. 29, 2016 10:00 AM EDT Reads: 700
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jun. 29, 2016 09:45 AM EDT Reads: 904
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
Jun. 29, 2016 09:25 AM EDT Reads: 217
"SpeedyCloud's specialty lies in providing cloud services - we provide IaaS for Internet and enterprises companies," explained Hao Yu, CEO and co-founder of SpeedyCloud, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jun. 29, 2016 09:15 AM EDT Reads: 959
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection. In his session at 18th Cloud Expo, Bradley Holt, a Developer Advocate with IBM Cloud Data Services, discussed...
Jun. 29, 2016 09:15 AM EDT Reads: 972
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jun. 29, 2016 09:15 AM EDT Reads: 473
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Jun. 29, 2016 09:15 AM EDT Reads: 1,424