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The 2009 4A's Media Tradeshow will be held in the Grand Salon, on the first level of the Hilton New Orleans Riverside. (Updated 2/20/09)
The Advantage Software Company, Inc.
119 Backstretch Lane / Mooresville, NC 28117 / (800) 841-2078 / Fax: (704) 662-9982 Contacts: Ellen Coulter, president, firstname.lastname@example.com / Mike McGee, regional sales manager, email@example.com more than 500 clients, The Advantage Software Company is the leading provider of agency management software for advertising agencies. For more than 30 years Advantage has led the industry with a wide range of solutions including client server, browser-based and hosted solutions for PC and Mac workstations. Advantage software supports 100 percent of the workflow and automation needs of all agency roles including media, creative, account service, production, traffic, accounting and management.Advantage includes robust media programs such as full-featured print, Internet, and out of home estimating and buying. Browser-based MEDIA CALENDARS displaying schedule and traffic information, vendor specifications, and media global edits are just a few of the exciting tools available. All this, in addition to unique "integrations" with popular third-party media systems and the ability to completely integrate and manage all types of media has made Advantage one of the most popular systems on the market today.
Advertising AgeBooth 605http://adage.com
711 Third Avenue / New York, NY 10017 / (212) 210-0100 / Fax: (212) 210-0111Contacts: Jackie Ghedine, managing director, sales, firstname.lastname@example.com / James Kelley, senior marketing manager, email@example.com Age (adage.com) is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in today's complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media and marketers all turn to Ad Age print, digital and special-event brands for the insights and analysis they need to succeed.
Advertising WeekBooth 305www.advertisingweek.com
875 Avenue of the Americas / Suite 2400 / New York, NY 10001 / 212-967-0091Contacts: Matt Scheckner, Executive Director, firstname.lastname@example.com / Jillian Mellone, Vice President, Marketing & Account Management, firstname.lastname@example.com / Lance Pillersdorf, Vice President, Marketing & Development, firstname.lastname@example.com entering its sixth year, Advertising Week has become the largest assembly of advertising and media leaders in North America, drawing thousands of participants from more than 30 countries. Above and beyond celebration, the mission of the Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries. Advertising Week brings together a broad range of disciplines in the advertising industry to conduct joint and industry-silo specific meetings, keynotes and panels, major conferences and expositions and special events. Registration is now open at www.advertisingweek.com.
Alloy Media + MarketingBooth 702www.AlloyMarketing.com151 West 26th Street / New York, NY 10001 / (866) 360-9788 / Fax: (212) 329-8460Contacts: Mark Businski, vice president, sales, firstname.lastname@example.com, (212) 401-0025 / Elizabeth Hellman, vice president, corporate marketing, firstname.lastname@example.com, (212) 401-0045 / Randy Graf, senior vice president, sales, email@example.com, (717) 418-5757Alloy Media + Marketing has the insights and assets to engage consumers all day, every day, through contextually relevant environments. Our unique surround strategy is designed to employ unavoidable media that drives consumer response. We help clients integrate their messages into the everyday lives of tweens, teens, college students, young independents and consumers nationwide. Our strategies, platforms and programs are unmatched. Newspapers, out-of-home, print, online, direct marketing, sampling and promotions, events and field marketing: our assets cut through the media clutter because they are fully integrated into the lifestyles of consumers and can't be ignored. We believe that reaching out to consumers in the places they study, work, and play is the most effective, targeted and efficient way to activate brand recognition and awareness. Led by an experienced and knowledgeable team, we bring a legacy of professionalism and well-established procedures and controls to every campaign we undertake.
Brite Media GroupBooth 710www.britemg.com50 First Street, Suite 600 / San Francisco, CA 94105-2418 / (818) 849-3569 / Fax: (888) 755-5282 Contact: Greg MartinBriteVision: BriteVision created the AdSleeve, giving advertisers the opportunity to become an integral part of the daily coffee habit of Americans distributing over 18,000,000 AdSleeves every month. AdSleeves and Café Dominations programs are available throughout the BriteVision network of 6,000-plus café and retail locations.Gsamedia: GSA Media's powerful Gas Station Advertising billboards allow advertising to connect with consumers during low-distraction moments when people are outside their cars pumping gas. GSA Media has a network of more than 10,000 partner stations. Programs are available in the top 30 DMAs, as well as smaller markets.Advertickets: AdverTickets hand delivers your advertising message through its national Valet Ticket Network at upscale bars, restaurants, hotels and Parking Garage Domination programs. AdverTickers also offers machine-issued Parking Garage Tickets in major shopping venues and business centers, Currency Jackets at the 2,400-plus check cashing locations and Greyhound Bus ticket jackets.National Indoor: National Indoor puts your message in front of the consumers at their favorite venues for eating, drinking and socializing. These indoor lifestyle networks comprise more than 12,000 boards in bars, restaurants, nightclubs and other retail locations in the top 20 DMAs.
CARE Media Holdings CorpBooths 815 / 816www.caremediaholdings.com5625 West Waters Avenue, Suite E / Tampa, FL 33634 / (813) 888-7330 / Fax: (813) 888-7375Contacts: Philip M. Cohen, president/CEO, email@example.com / Elaine Mann, director advertiser sales, email@example.com / Sky Kelley, national accounts manager, firstname.lastname@example.com / Shannon Kitson, marketing coordinator, email@example.com
CARE Media Holdings Corp, through its brands PetCARE TV, KidCARE TV, and Women's HealthCARE TV, produces and delivers advertiser-supported educational programming to millions of consumers through veterinary, pediatric and Ob/Gyn offices throughout North America. The captive-audience networks broadcast short informational video segments interspersed with relevant advertising at point of care, educating caregivers on pertinent health care issues and encouraging viewer/physician discussion during the examination.
Catalina MarketingBooths 301 / 303www.catalinamarketing.com 200 Carillon Parkway / St. Petersburg, FL 33716 / 727-579-5000Contacts: Will Rose, executive director, marketing, (727) 563-5684 / Neal Ryan, executive director, advertising, (847) 598-7017Catalina Marketing™ is the global leader in behavior-based marketing solutions, providing brand manufacturers, retailers and health care providers with targeted marketing solutions to meet growth objectives.Catalina Marketing™ also offers the most precise advertising and promotions medium in the world via its Pointer Media Network™; a unique closed-loop system enabling behavioral targeting and response metrics on a mass scale.For more than 25 years, and through pioneering technology, Catalina Marketing™ reaches the right consumer at the right time with the right message, wherever consumer packaged goods and healthcare products are sold.
Clients & Profits WorldwideBooth 506www.clientsandprofits.com4755 Oceanside Blvd. / Suite 200 / Oceanside, CA 92056 / (760) 945-4334 / Fax: (760) 945-2365Contacts: Mark Robillard, Mary Peczeli, Donna Lynn Johnson, email@example.com & Profits X is a complete agency-proven job and media tracking, costing, billing, and accounting system for small to mid-size ad agencies, graphic design firms, PR firms and other creative businesses.One agency, one system: Clients & Profits X replaces all of your existing job tracking, production, time keeping, and accounting systems. That's because Clients & Profits X is a complete agency management system—one that's specially designed to integrate both the shop's creative side and business side. It's not a modular system, so there are no expensive and complex modules or pieces to buy and maintain. Everyone in the shop uses the same system for everything they need to do, whether it's account service, media buying, estimating, traffic, billing, or accounting. It's everything you need to run things better, faster, more accurately.
COREMedia Systems, Inc.Booth 603www.coremedia-systems.com695 Route 46 West / Suite 403 / Fairfield, NJ 07004 / (973) 276-0882 / Fax: (973) 276-0891Contacts: Kevin Gaffney, vice president, sales and marketing, firstname.lastname@example.com / Dave Blome, vice president, sales and marketing western region, email@example.com COREMedia Systems Inc., is the leading provider of software products and services to the direct-response advertising community. COREMedia's DR product CoreDirect provides buy maintenance and response analysis for more than 130 leading direct response agencies, buying services and product companies.
DOmediaBooths 709 & 711www.domedia.comOne Marconi Place / 274 Marconi Blvd., Suite 400 / Columbus, OH 43215 / (866) 939-3663 / Fax: (614) 291-9040Contacts: Ken Sahlin, vp sales & marketing, email@example.com / Laura Brooks, business development manager, firstname.lastname@example.com / Kim Ramser, business development manager, email@example.com / Matt Warholic, business development manager, email@example.com is an online marketplace designed to connect out-of-home and alternative media buyers and sellers as efficiently as possible. Intuitive search tools enable media planners, buyers, strategists and agency personnel to quickly comb our extensive database for the best advertising opportunities that meet their needs. We work with hundreds of media providers nationwide to complete in-depth profiles, including photos, videos, descriptions, downloadable media kits, and more, giving agency and advertising associates the information they need, when they need it … anytime, any place.From digital networks to street teams to wallscapes and everything in-between, DOmedia is the single-source destination for a world of advertising opportunities.
Donovan Data SystemsBooths 401 & 403www.donovandata.com115 West 18th Street / New York, NY 10021 / (212) 633-8100 / Fax: (212) 633-5558 Contact: Ken Breen, marketing director, (212) 633-5642, email@example.com company, Donovan Data Systems, is the leading systems and software provider to the advertising industry. After renewing IPG's MediaBrand's North American business, DDS now handles 13 of the top 15 U.S. media agencies, along with Publicis Media Group's GM Planworks.This year, we are showcasing our new product for digital media, iDesk. Developed with many of the leading U.S. and UK interactive media groups, iDesk is an interactive campaign management application that integrates with the two leading adservers, DoubleClick and Atlas.iDesk initially will steward an interactive campaign from media plan conception all the way thru to bill/pay. Along with integration to the leading commercial adservers, iDesk will support agency business processes and provide scalability as the interactive/digital marketplace continues to grow. Please stop by booths 401/403 for an iDesk demo, and a discussion about our plans for future enhancements inside the No. 1 application among leading interactive planning departments across North America and Western Europe!!
Experian® SimmonsSMBooth 406www.ExperianSimmons.com600 Third Avenue / 16th Floor / New York, NY 10016 / (212) 471-2850 / Fax: (212) 471-2940Contacts: Jim Tobolski, sales director / Maria Iarocci, account director / Chuck McMurray, account directorExperian® SimmonsSM is a full-service market and consumer research organization dedicated to enabling clients optimize communications with their customers and prospects across multiple channels by providing a robust description of the American consumer.
Harris CorporationBooth 402www.broadcast.harris.com4393 Digital Way / Mason, OH 45040 / (800) 231-9673 / (513) 459-3700 / Fax: (513) 701-5301 Harris Broadcast Communications offers products, systems and services that provide interoperable workflow solutions that span the entire media delivery chain. The Harris ONE™ solution brings together highly integrated and cost-effective products that are ideal for emerging media business models and for customers upgrading media operations to digital and high-definition services.About Harris CorporationHarris is an international communications and information technology company serving government and commercial markets in more than 150 countries. Headquartered in Melbourne, Florida, the company has annual revenue of $5.4 billion and 16,000 employees—including nearly 7,000 engineers and scientists. Harris is dedicated to developing best-in-class assured communications® products, systems, and services. Additional information about Harris Corporation is available at www.harris.com.
Ipsos MendelsohnBooth 810www.mmrsurveys.com841 Broadway / New York, NY 10003 / (212) 677-8100 / Fax: (212) 677-8833Contacts: Anne Wagner, vice president, email@example.com / Richard Vogt, vice president, firstname.lastname@example.com Mendelsohn, a division of Ipsos MediaCT and formerly known as Monroe Mendelsohn Research, is an internationally recognized, full-service marketing and media research company. Its flagship syndicated study, The Mendelsohn Affluent Survey, is the definitive source for targeting America's affluent consumer segments. The Mendelsohn Affluent Survey offers agencies and their valued clients, unique perspectives on how upscale households use media and a multitude of products and services, informing everything from creative execution to strategic and communications planning and buying. In addition, the most senior business executives across large and influential companies are profiled in companion syndicated survey, BE:USA. Ipsos Mendelsohn provides a suite of sophisticated custom research services including recontacts of Mendelsohn Affluent respondents, 360 Planner (a proprietary consumer mix modeling tool) and The Mendelsohn Affluent Panel of 50,000 affluent adults. These and other innovative solutions are the hallmark of Ipsos Mendelsohn's understanding of America's Affluents and the luxury marketplace.
LearnSomething, Inc.Booth 400www.learnsomethingabout.com 2457 Care Drive / Tallahassee, FL 32308 / (850) 385-7915 / Fax: (850) 385-7964Contacts: Steve Roden, CEO, firstname.lastname@example.com / Rick Fuelling, COO, firstname.lastname@example.com / Bob Petisi, director of shopper marketing, email@example.com™—Collaboration, innovation, satisfaction!Shopper marketing isn't just a game, but LearnSomething has developed a new way for all players to win. We bring retailers and manufacturers together to collaborate on creating solutions for everyday consumer problems. The result is a vast library of product category content that defines need states and the regimens and remedies consumers can use to achieve the results they want. Consumer solutions can be delivered in the aisle—on interactive digital signage or through retail staff interacting with customers—or on the Web through consumer Web sites that drive consumers into stores.When you sell one item at a time, you compete on price. When you sell solutions, your customers: take home value that they'll use and appreciate every day and you will develop a long-term relationship with your brand, store and staff.
LevelVision LLCBooth 707www.levelvision.com3959 Electric Road SW / Suite 330 / Roanoke, VA 24018 / (540) 904-5670 / Fax: (540) 904-5673Contacts: Bob Martin, president/CEO, email@example.com / Maggie Radford, advertising sales manager, email@example.com LevelVision LLC is a place-based digital signage media company that, through a combination of unique technology and carefully selected venue networks, enables advertising and promotional clients to reach attractive and otherwise elusive audience segments with dynamic video messaging. The company's solutions are protected by 46 issued U.S. and foreign patents with over 1,000 claims issued and 86 pending patent applications containing another 3,000 potential claims worldwide. LevelVision was founded in September 2005 and currently employs 19 full-time people in Roanoke, Virginia and San Francisco.LevelVision recently launched the College Bookstore Network (LevelVision:College), the leading Digital-Out-Of-Home (DOOH) media network targeted to college students. To date, the company has deployed its IntelliMat® product in over 300 college bookstores, with plans to expand into other related verticals such as college union centers, dormitories, and sports arenas. This well dispersed network covers 49 of the top 50 DMAs across 44 states, representing 226 institutions in more than 230 cities.
The ListBooth 708www.thelistinc.com1440 Dutch Valley Place NE / STE 1000 / Atlanta, GA 30324 / (404) 350-0600 / Fax: (404) 350-0608Contacts: Maureen Cole, marketing director / Ryan Strohm, sales executiveThe List (thelistinc.com) is a leading provider of corporate marketing data. Subscribers of The List use the business development tool to sell marketing solutions, secure partnerships, gain sponsorships and build RFPs. Established in 1995, and headquartered in Atlanta, The List offers new business development solutions to clients throughout North America. The contact database is verified and updated every 120 days and is considered a mainstay among media and ad agencies who seek the most accurate contact information.
Mangia Media, Inc.Booth 311www.mangiamedia.com164 Deerfield Rd. / Water Mill / NY 11976 / (631) 726-2500 / (631) 726-2087Contacts: Eric Cohen, Principal, firstname.lastname@example.com / Joyce Shulman, Principal, email@example.com Media is the Nations leader in pizza box advertising and offers a host of food service based media opportunities including Chinese take out container ads, coffee cup ads, as well as pizza box ads. Select clients include ABC-TV, Visa USA, Alka-Seltzer, The History Channel, AT&T, Comcast, Army National Guard and many, many more. Mangia Media's exclusive distribution chain and demographic targeting provides the highest level of reliability and the greatest value for our advertising clients.
MANSI MediaBooth 511www.mansimedia.com3899 N. Front Street / Harrisburg, PA 17110 / (717) 703-3030 / Fax: (717) 703-3022 Contacts: Kevin Wert, director, new business development, email@example.com / Matthew Caylor, account executive, online, email@example.com / Wes Snider, account executive, email@example.com Media has newspaper ad placement down pat. And we should, we've been placing print for over 16 years. Born of the newspaper industry, we know it well. Clients, ad agencies, media placement networks—they've all come to us to manage their campaigns. They know that whether it's placing in 5,000 newspapers or five Web sites, MANSI Media makes it happen—every time. Your campaign can be local, national or international. It can be in small community newspapers, major metros or niche publications. It can be for a bank, a hospital or a non-profit. If it's print or local online, we've got you covered.So when you find yourself needing some help placing your next newspaper campaign, print or online, give us a call. MANSI Media will help you research, plan and place while paying the same rates as if you placed the ads yourself.
The Media AuditBooths 806 / 807www.TheMediaAudit.com10333 Richmond Avenue / Suite 200 / Houston, TX 77042 / (713) 626-0333 / Fax: (713) 626-0418Contacts: Bob Jordan, president, email@example.com / Phillip Beswick, evp, email@example.com / Karen Marvin, manager, local market advertising agency, firstname.lastname@example.com Media Audit is a syndicated local-market, multimedia, qualitative audience survey that covers radio, newspapers, other local publications, television, outdoor advertising, cable TV, the Internet and over 500 qualitative targets, including extensive demographics, consumer shopping information, purchasing plans for high-ticket products, leisure activities and other consumer related activities in 85 local U.S. markets.
MediaBank LLCBooths 604 / 606 / 608www.mbxg.com600 West Chicago Avenue / Suite 830 / Chicago, IL 60654 / (312) 676-4646 / Fax: (312) 334-2789Contacts: Greg Koerner, Chief Revenue Officer, email@example.com / Anne Marie Checcone, senior vice president, operations, firstname.lastname@example.com / Ron Levy, senior vice president, email@example.com held, Chicago-based MediaBank is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank solutions allow for unprecedented cross-media analytics and intelligence through superior planning, buying, workflow and data warehousing tools.MediaBank delivers advertiser-focused tools that streamline the management of complex multi-media campaigns for global advertisers. Our suite of product solutions offer a secure forum that allows advertisers to access data on every conceivable form of media available in the market through a scalable procurement platform that provides a holistic view of digital and analog media spend.The cornerstone of MediaBank's solution is MediaBank Order Management and Analytics Suite. Our comprehensive suite of products includes:• O|X, Agency Operations Platform • A|X, Analytics • A|V, Premium Agency Suite • C|D, Content Depot• F|P, Finance & Production • X|G, Buy—Sell Connectivity• I|Q, Data Warehouse.
Media FrameworkBooth 509www.mediaframework.com24 East Avenue / New Canaan, CT 06840 / (203) 801-5228 / Fax: (203) 801-5229 Contact: Kathleen Coffey, president, email@example.com Media Framework provides the advertising industry with analysis tools for each local market to assist them in the process of making informed decisions. Focus is on media planning and buying as well as market research and event planning. Services include Snapshots Market Profiles and Marketing Opportunities Management Alliance (MOMA).Snapshots Market Profiles, our flagship service, provides the advertising industry's only single source of market profiles utilizing the leaders in local market research. It compiles research from many sources to create the industry's only comprehensive multi-source market profiles. It is the "first-read" for advertising agencies and advertisers to gain an understanding of what makes each market unique and a guide to the leaders in local market research. Snapshots Interactive software is now web based. Visit us at www.mediaframework.com. Snapshots Interactive Overview: Comprehensive market profiles for all 210 DMAs and all Arbitron MSAs include:
Research Companies Include:
New in 2009! MOMAMOMA is the Acronym for Marketing Opportunities Management Alliance, an innovative way to identify, integrate and manage media and marketing opportunities for advertising agencies. It has been established to provide agencies with a single-source solution to house the ever-expanding universe of media and marketing opportunities. It will bring together the data management expertise of three companies: the broadcast media expertise of Media Market Resources; the cross media and syndicated research expertise of Media Framework; and the print media and media planning expertise of Mediaspace Solutions. Media included: TV; radio; network cable; daily newspapers; consumer magazines; top interactive Web sites; and, of course—multimedia ownership of media and marketing properties. Each outlet will have a unique identifier designed to integrate with buying software, planning software and internal agency systems.
Media Market Resources, A Division of M Street CorporationBooth 509www.precisiontrak.com365 Union Street / Littleton, NH 03561 / (800) 248-4242 / Fax: (603) 242-2872Contacts: Kathleen Coffey, svp strategic development and electronic sales, email@example.com / Deirdre Brousseau, client service coordinator, firstname.lastname@example.com Media Market Resources is the leading source of broadcast and cable information to media planning and buying decision makers at advertising agencies and media specialists. Our business is dedicated to tracking all the television, radio and cable statistics required by advertisers and agencies to make informed decisions about stations, systems and interconnects, as well as ownership, historical and technical information. Precisiontrak, used as a primary source by the largest advertising agencies and media buying and planning specialists, is a Web-based media information application with an interactive viewing and drill-down interface as well as comprehensive downloading capabilities for television, cable and radio. Features include: Stations, owners, reps, networks, formats with contacts, technical and historical information, daily FCC ownership and call letter changes, consolidation reports, format analyses, and more. Instant custom downloads in Excel and subscribers receive free access to data via other planning and buying media software programs such as Donovan, Strata, Tapscan, Arbitron's PrintPlus, Datatech and Act 1 Systems.New Options in Precisiontrak:Media Space Solutions Daily Newspaper: This module provides rates, technical, and contact information in an interactive format with downloading capabilities.Precisiontrak Express: A simplified version of Precisiontrak exclusively designed for small agencies. An affordable way to upgrade from printed reports and have access to daily updates.Our Datatrak services are also avaible in printed and alternative electronic formats:TV & Cable Datatrak—Printed DirectoryRadio Datatrak—Printed DirectoryDatatrak on Diskette—Custom data available for hundred of criteria in many formatsInside Radio—The radio industry's definitive source of daily news and information. Subscriptions are available via e-mail, the Web and via fax.Contact Kathleen Coffey at (203) 801-5228 to take a tour of Precisiontrak and the new Newspaper database.
Media MonitorsBooth 503www.mediamonitors.com445 Hamilton Avenue / 7th Floor / White Plains, NY 10601 / (914) 428-5971 / Fax: (914) 259-4541Contacts: Mike Smyth, sales executive, firstname.lastname@example.com / Rosemarie Keating, sales executive, firstname.lastname@example.com Monitors … we know spots!Identify commercials on radio stations, local cable channels, broadcast TV, plus print ads appearing in major metropolitan newspapers. Access broadcast and print ads online, the same day they appear. Media Monitors data is the source for radio airplay data used by Wall Street media analysts. Track commercial occurrences anytime, see and hear creative of the broadcast or print ad. Analyze your advertisers and their competitors.The world's leading provider of broadcast and Webcast software, serving more than 7,000 radio stations, TV music channels, cable companies, satellite music networks and Internet stations worldwide. The Media Monitors broadcast content recognition process is protected by U.S. Patent 5,437,050 and additional patents pending.
MediaweekBooth 107www.mediaweek.com770 Broadway / 7th Floor / New York, NY 10003 / (646) 654-5100 / Fax: (646) 654-5351Contact: Geraldine FitzGerald, publisher, email@example.com is the preeminent brand offering in-depth coverage of all the major ad-supported media—television in all forms (network, cable, syndication and local), digital media, out-of-home, radio and print—tracking programming and content decisions and how advertising dollars follow them. Content is offered through a weekly magazine, a Web site with several offshoots (including microsites, enewsletters and online video), and face-to-face events. Mediaweek provides unbeatable upfront-marketplace coverage (in all three forms) every spring, and takes a leadership position in the industry with its annual "Media All-Stars" and "Media Plan of the Year" awards events.
Miami Ad SchoolBooth 805www.miamiadschool.com 955 Alton Road / Miami Beach, Florida 33139 / (305) 538-3193 / Fax (305) 538-3724Contact: Pippa Seichrist President & Co-Founder, email@example.com / Bonnie Lunt, email@example.com Camp for Communication Planners launching in Fall 2009
About Miami Ad SchoolFounded 15 years ago, Miami Ad School is known as the "School for Pop Culture Engineering" and offers innovative education programs which go where no other institution has dared. Miami Ad School is the only truly global educational network for the marketing communications industry, offering students the opportunity to study and intern in up to five different locations around the world: Miami, Minneapolis, San Francisco, Hamburg, Madrid and Sao Paulo. Through partnerships with more than 50 companies, students can spend their second year of school getting hands-on experience and learning from working professionals at companies in up to four different cities including: London, Sydney, New York, Chicago, Boulder, Dallas, Amsterdam, Dubai, Berlin, Sao Paulo, Moscow, Budapest, Beijing, Brussels, Moscow, and Shanghai. Graduates of the school currently work around the globe at interactive firms, ad agencies, entertainment companies, ideation companies and corporations.For the past four years the Gunn Report, which ranks agencies globally, has named Miami Ad School among the most awarded schools in the world, based on the quality of awards received by students. Students can study: art direction, copywriting, digital design, account planning and communication planning. www.miamiadschool.com
National Mobile Billboards, LLCBooth 704www.nationalmobilebillboards.com5461 NW 21st Avenue / Fort Lauderdale, FL 33309 / (800) 544-3305 / Fax: (954) 777-9995 Contacts: Frank E. Yon, firstname.lastname@example.com / Marty Glazer, email@example.com / Lisa Tyrrell, firstname.lastname@example.com Mobile Billboards (NMB) provides the largest eco-friendly mobile media fleet in North America, offering a variety of media choices such as Mobile Billboards, Mobile Adbikes, Projection Media, Segway PT's, as well as Street Sampling opportunities. NMB offers guaranteed Proof of Performance, which includes GOOGLE Earth GPS Technology. Stop by our booth and allow us to show you why NMB can make a difference in your next campaign.
National Newspaper Placement Service, Florida Press ServiceBooth 411 766 N. Sun Drive / Suite 2090 / Lake Mary / FL 32746 / www.flpressservice.com / (407) 429-2350 office / (850) 702-0784 faxContacts: Melanie Mathewson, Vice President, Advertising, email@example.com / Joan Marchand, Key Accounts Manager, firstname.lastname@example.com Press Service and its placement company National Newspaper Placement Services (N2PS) are here to make your media buying easier. Through a national network of newspapers, N2PS is a media buying service for clients who have a newspaper media plan and need it placed locally or nationally. Placement services cover all newspaper advertising not limited to ROP, preprints, online and unique ad units. Our highly skilled and experienced sales, marketing and account management professionals provide a broad spectrum of advertising/marketing services including: contract negotiation and management, pricing and mechanical information, circulation, customized billing and publication verification and newspaper market research and analysis.
The Nielsen CompanyBooths 101 / 103 / 109 / 111www.nielsen.com770 Broadway / New York, NY 10003 / (646) 654-8300 / Fax: (646) 654-8363 Contact: Dave Thomas, president, media client serviceThe Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York. For more information, please visit, www.nielsen.com.
The Nielsen Company/Interactive Market SystemsBooth 105www.imsms.com770 Broadway / 15th Floor / New York, NY 10003 / (646) 654-5900 / Fax: (646) 654-5901Contacts: Paul Baynton, general manager, email@example.com / Joanne van der Burgt, executive vp sales, firstname.lastname@example.com / Lisa Finn, vp US Sales, firstname.lastname@example.com, the world's largest international supplier of media planning and research systems, offers a fully integrated suite of software products to meet all of your media and marketing challenges. IMS serves more than 1,200 agencies, advertisers, and media sources including 85 percent of the top 50 agencies and many of the top media companies.IMS provides access to more than 1,200 databases, including syndicated media, marketing, consumer, trade, domestic and international data, as well as proprietary studies.Last year IMS launched a whole new platform―Clear Decisions. This revolutionary new software platform analyzes media and marketing data and has been designed to work the way you do. As a result, breakthrough drag & drop coding, visual editing, and enhanced investigative techniques will allow everyday users to mine the data for insight far more quickly. In addition, custom report templates and hundreds of chart options allow you to create presentation ready reports customized for your business. IMS Clear Decisions utilizes the newest Microsoft .NET technology and incorporates the functionality of Microsoft Office 2007.
Outdoor Advertising Association of AmericaBooth 502www.oaaa.org1850 M Street NW / Suite 1040 / Washington, DC 20036 / (202) 833-5566 / Fax: (202) 833-1522Contacts: Nancy Fletcher, president & CEO, firstname.lastname@example.com / Stephen Freitas, Chief Marketing Officer, firstname.lastname@example.com / Makeda Kefale, marketing programs manager, firstname.lastname@example.com is the leading trade association representing the outdoor advertising industry. Founded in 1891, OAAA is dedicated to uniting, promoting, protecting and advancing outdoor advertising interests in the United States. With nearly 1,000 member companies, OAAA represents more than 90 percent of industry revenues.OAAA works to create a fair legislative, regulatory, and legal environment for outdoor advertising. It helps create demand for the outdoor medium; provides compelling and credible information about the industry; and works with OAAA members to improve outdoor advertising operations by promoting safety, quality and appearance.
OneDomain, Inc.Booth 409www.onedomain.com and www.ebiz4tv.com2820 Columbiana Road / Birmingham, AL 35216 / (205) 313-3995 / Fax: (205) 313-3988Contacts: Greg Calhoun, vp marketing, firstname.lastname@example.com / Fred Rains, southeast account executive, firstname.lastname@example.com / Carlos Edmonds, agency account manager, email@example.com supplies buying tools for the media community. We primarily compete with Strata and MRP to provide next-generation tools that tie together agencies with stations. Our Ebiz4TV is a product that is of NO CHARGE to our agency clients that allows any agency to experience electronic avail requests and stewardship with very little effort. OneDomain is U.S.-based and all of our operations and code are written by industry savvy professionals.
107 Hemlock Drive / Rio Grande, NJ 08242 / (609) 408-8000 / Fax: (609) 889-1359
Contacts: Gary Rudy, Bea Rudy
PaperChain is a group of FREE COMMUNITY PAPERS representing over 72 Million AUDITED CIRCULATION. The network links you to the most comprehensive group of local media in the country. Today FREE COMMUNITY PAPERS are published in every major market and nearly every town. In recent years the newspaper industry has shifted with paid media on the decline, and local media flourishing Please learn more at Booth 309.
Pointlogic USA Inc.Booth 501www.pointlogic.com380 Lexington Avenue / 17th Floor / New York, NY 10168 / (212) 551 7999 / Fax: (646) 349 2374Contacts: Peter Kloprogge, president & co-founder, firstname.lastname@example.com / David Eastman, vice president, sales, firstname.lastname@example.com / Nicole Alexander, vice president, client relations, firstname.lastname@example.com Pointlogic delivers integrated marketing communications planning and marketing ROI solutions by combining research, modeling, and flexible software tools to enable smart decisions. Pointlogic offers solutions designed to address all the key stages of the communication planning process. Some examples are:
Polar MobileBooth 307www.polarmobile.com156 Front St. W / Suite 402 / Toronto, ON, M5J 2L6 / (416) 907-9611 / (416) 981-7843Contacts: Kunal Gupta, CEO, email@example.com / Gaurav Jain, COO, email@example.com Mobile is a leading North American mobile solutions provider. Polar's content and advertising platform (SMART™) provides publishers, brands and advertisers the tools to deliver, measure and monetize digital media on all major mobile devices including BlackBerry and iPhone. Polar has a proven track record in the delivery of targeted and relevant content, strong user experiences and feature-rich mobile applications for the sports, finance, news and entertainment verticals.
Rentrak CorporationBooth 611http://rentrak.com/7700 NE Ambassador Place / Portland OR 97220 / (503) 284-7581 / Fax: (503) 331-2769Contacts: Cathy Hetzel, president, advanced media & information division, firstname.lastname@example.com / Carol Hinnant, svp business development, email@example.com / Ken Papagan, president & Chief Strategy Officer, firstname.lastname@example.com has long been an industry torchbearer for advancements in measurement and provides services that measure content performance over a wide variety of media including television—both linear and on demand, theatrical, home entertainment, mobile and broadband video. Rentrak's latest service, TV Essentials, provides a new alternative in television audience measurement by utilizing Rentrak's proprietary technology to process massive amounts of click-stream data from several million set-top boxes. For the first time, programmers, advertisers and marketing agencies will have access to the linear TV viewing patterns of millions, for all networks, all markets and all programs. All Rentrak products offer a sophisticated toolset and provide detailed industry-wide and title-specific data allowing users to make decisions that enhance the bottom line and provide competitive advantage.
Scarborough ResearchBooth 600www.weknowthelocals.comwww.scarborough.com770 Broadway / New York, NY 10003 / (646) 654-8400 Contacts: Steve Seraita, evp, director of sales, email@example.com / Sherry Miller, vp, agency & advertiser sales, email@example.com / Howard Goldberg, svp, sales, agency & advertiser, firstname.lastname@example.com Scarborough Research measures the lifestyle, shopping patterns, media behaviors and demographics of American consumers. A leading authority on newspaper audience ratings and the American shopper, Scarborough is the most widely accepted source of marketing and media information on the local consumer. Scarborough's core syndicated consumer insight studies in 81 Top-Tier Markets and its Multi-Market Study are Media Rating Council (MRC) accredited. Other products and services include Scarborough USA+ (a national database), Mid-Tier Local Market Studies, Hispanic Studies and Custom Research Solutions.With more than 30 years of experience, Scarborough measures 2,000 consumer categories and serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations), sports teams and leagues and out-of-home media companies. Surveying more than 220,000 adults annually, Scarborough is a joint venture between Arbitron Inc. and The Nielsen Company.
SKY IT Group / QlikViewBooth 811www.skyitgroup.com330 Seventh Avenue / New York, NY 10001 / (212) 868-7800 / Fax: (212) 868-7806Contacts: Tony Pechenik, vice president of business development email@example.com / Steve Czetty, vice president of technology email@example.com / Brad Copeland, QlikView, email@example.com IT Group is fundamentally changing the way media and marketing teams can leverage multiple sources of information and deliver answers—not just data—by empowering the end users. Data set analysis from many sources—including Neilsen, Arbitron, Donovan, Corporate Financials and POS Sales—are presented in powerful, insightful QlikView dashboards. QlikView's revolutionary in memory technology and reporting tools enable the fast delivery of these easy-to-use, high-performance, large data set, analytics to media and marketing organizations. If you want fast-to-deliver and easy-to-use analytics contact SKY IT Group to review QlikView.
SQADBooth 602www.sqad.com303 South Broadway / Suite 210 / Tarrytown, NY 10591-5410 / (914) 524-7600 / Fax: (914) 524-7650 Contacts: East Coast Sales: Robin Blum, (914) 703-6803, email@example.com / West Coast Sales: Samantha Marlowe, (323) 666-2274, email@example.com / NetCosts Sales: Larry Fried, (914) 703-6807, email@example.com is the proven source agencies and advertisers turn to for reliable information on the actual cost of major media, including Local TV and Radio, Hispanic TV, National TV, and Internet Display Advertising. Our unique reporting provides the information you must have, aggregated from confidential real market buys from our contributor partners. Spot Broadcast is analyzed using DATAVue software that provides access to local television and radio market CPMs and CPPs.NetCosts is the largest database of real cost information for network, cable and syndicated television, and the only real cost source of C3 and Program Live CPMs.WebCosts, the industry's first real cost database for Internet Display Advertising, gives agencies and advertisers an effective way to ease the planning and buying of Internet display campaigns. WRAP is the leading analytical software for sweep and overnight programming. WRAP combines ease of use with the ability to drill down and trend programming in all spot television markets using Nielsen data. WRAP, the analytical tool of choice for networks, syndicators, rep firms and stations, is evolving into a powerful tool for agencies.
SRDSBooths 607 / 609www.SRDS.com1700 Higgins Road / Des Plaines, IL 60018 / (800) 851-7737 / Fax: (847) 375-5001 Contacts: Bernadette Cognac, client services director, email@example.com / David Kostolansky, vice president, marketing & circulation, firstname.lastname@example.com / George Carens, executive vice president, email@example.com For 90 years, SRDS has responded to the changing needs of media professionals, looking for new ways to help media buyers streamline their work. SRDS Media Solutions deliver fast, convenient access to information and services so you can work more efficiently and focus energy where it really counts—connecting with clients.SRDS maintains the largest and most comprehensive database of media rates and data in the world, including magazines, newspapers, television and radio stations, online sites, out-of-home venues and direct marketing lists. With SRDS, up-to-date, accurate data for any media type is always there, through an online database as well as traditional printed products.We invite 4A'sMedia Conference & Tradeshow attendees to stop by the SRDS exhibit to discuss their SRDS Media Solutions for 2009.
StoreBoard MediaBooth 610www.storeboards.net441 Lexington Avenue / New York, NY 10017 / (212) 682-3300 / Fax: (212) 682-4047Contacts: Rick Sirvaitis, president, email@example.com / Charlie Williams, executive vice president, email@example.com / Melissa Gerard, senior account director, firstname.lastname@example.com Media is America's first indoor billboard network. We place the advertising billboards on the security pedestals at the entrance of more than 13,200 stores nationwide, producing over a billion gross impressions monthly. Our network includes: CVS; Walgreens; Duane Reade; Kerr Drug; and USA Drug. Our advertisers include: P&G; Kraft; Unilever; Wyeth; J&J; Alberto Culver; Cadbury; and KAO.
Strata MarketingBooths 508 / 510www.stratag.com30 West Monroe / Chicago, IL 60603 / (312) 222-1555 / Fax: (312) 222-2510Contacts: David Drucker, vp, general sales manager, firstname.lastname@example.com / John R. Shelton, president, firstname.lastname@example.com and SpotBuySpot provide the industry's top-rated licensed and custom Software Applications for spot, network, cable, and radio buying, media planning and research, and media billing. Strata builds systems related to media for now and into the future. We also offer full media and market research systems for qualitative and quantitative data sources.Integrates with other systems: Telmar, Workhorse, All Agency Management systems including, but not limited to, Advantage, Creative Manager, Silent Partner. QuickbooksPro integration is also available.Current Client Base: Well over half of the top 50 agencies and buying services in the United States; over 900 other agencies and media buying agencies.EC/EDI: Eleven allows Strata clients to send and confirm orders and makegoods to all stations and cable systems. Connectivity with NCC (Spotcable.com), Radioinvoices.com, TVInvoices.com, Spotdata.com, and all other Media e-commerce sites. Strata is clearly the leader in EDI communications, building standards for the industry for local TV (TVBePort), local cable, and radio and print.
Telmar Information Services CorpBooth 500www.telmar.com470 Park Avenue South / 15th Floor / New York, NY 10016 / (212) 725-3000 / Fax: (212) 725-5428 Contacts: Stanley Federman, Chairman & CEO, firstname.lastname@example.com / Corey Panno, president, email@example.com / Steve Riddle, senior vice president, sales and consulting services, email@example.com majority of the world's leading ad agencies, advertisers, media owners and research houses choose Telmar's information services for day-to-day media and marketing decision making. Telmar provides media planning and revenue management software as well as media and marketing consulting services.Telmar maintains U.S. offices in New York, Chicago and Los Angeles as well as international offices in major global markets through Telmar Group Inc. Telmar serves clients, manages over 4,000 databases and supports users throughout 85 countries.Telmar:
TNS MediaBooths 405 / 407www.tnsmediagroup.com100 Park Avenue / 4th Floor / New York, NY 10017 / (212) 991-6000 / Fax: (212) 991-6073Contact: Carl Dickens, svp, national sales, firstname.lastname@example.com / Paris Loesch, svp media sales, email@example.com TNS Media combines the deepest expertise in the industry to provide a comprehensive and integrated view, analyzing how well marketing influences and engages consumers, in the United States and around the world—24/7 and across 3 million brands. Our capabilities include, advertising expenditure monitoring, advertising creative monitoring, audience measurement, consumer listening, online consumer behavior tracking, and more.
Traffic Audit Bureau for Media MeasurementBooth 404www.eyesonratings.com271 Madison Avenue / New York, NY 10016 / (212) 972-8075 / Fax: (212) 972-8928 Contacts: Joe Philport, president & CEO, email@example.com / Larry Hennessy, vp, audit policy & member services, email@example.com / Jeff Casper, vp, audit operations & research, firstname.lastname@example.com / Sean McCarthy, vp, information technologyThe TAB has been providing audited circulation data for the out of home industry since 1933, providing the baseline for out of home accountability. Our tripartite membership consists of advertiser, advertising agencies and out of home media companies.In order to meet the evolving needs of our members, including media planners and buyers, the TAB is introducing a first of its kind, world-class measurement system. It will go beyond the current industry standard of reporting the number of consumers passing by an OOH ad by reporting the number of consumers that actually notice an ad. Demographics are also able to be reported on a unit by unit basis. The system is called EYES ON Ratings and is likely to revolutionize the buying and selling of out of home media.Please stop by our booth to learn more.
Television Bureau of Advertising ePortBooth 706www.tvb-eport.net3 East 54th Street / 10th Floor / New York, NY 10022 / (877) 808-9949 / Fax: (212) 935-5631Contacts: Abby Auerbach, executive vice president, firstname.lastname@example.com / Jerry Sacchetti, manager, marketing & client service, firstname.lastname@example.com / Gene Lewin, manager, technology & development, firstname.lastname@example.com ePort answers the long-standing request from agencies for an open-standard eBusiness platform that would make local broadcast television faster and easier to buy. ePort acts as bridge between any seller at any station or national rep firm and any buyer at any agency or advertiser, regardless of size. Even buyers without buying systems can conduct business electronically through TVB ePort Connect, a free service geared toward smaller advertisers and agencies.ePort can electronically accommodate orders, revisions, makegoods, avails, log time reports, and more. Software systems currently in place at both stations (such as One Domain, Wide Orbit and Harris) and agencies (such as Strata, Mediabank and SmartPlus) are now connecting through ePort, and the need for paper, faxes and the endless re-keyingof order data are becoming a thing of the past. The result is greatly improved efficiency, accountability and cost savings for both buyers and sellers alike.
VMSBooth 200www.vmsinfo.com1500 Broadway / 6th Floor / New York, NY 10036 / (800) VMS-2002 / (212) 736-8206Contacts: Leslie Stubin, senior vice president, advertising services sales, firstname.lastname@example.com / Martin Schemm, regional sales director, email@example.com / Jay Wofsy, business development director, email@example.com is the worldwide leader in Integrated Media Intelligence solutions. We monitor and capture more media and advertising content, in more markets, than any other company. And we give you the most reliable, accurate and actionable analysis based on this content. Combining the most advanced monitoring technologies with expert human analysis, VMS delivers better intelligence across all key media—broadcast, Internet, radio, print, cinema and out-of-home.With the largest library of advertisements (more than 3.5 million), VMS provides advertising agencies, pr firms and marketers with the only one-stop, one-shop option. VMS offers the most comprehensive editorial and creative monitoring, richest metadata, timely management and analysis solutions, including a broad spectrum of industry-leading measurement and tracking tools.With VMS, you'll know more, know faster and know better—enabling you to capitalize on opportunities, protect against competitive threats and validate the performance of your pr and marketing activity.
Wilkins Media CompanyBooths 703 / 705www.wilkins-media.com8010 Roswell Road / Suite 120 / Atlanta, GA 30350 / (770) 804-1818 / Fax: (770) 804-0029 Contacts: Bill Wilkins, Chairman & CEO, email@example.com / Lisa Weaver, general manager, executive director, email@example.com Media Company is a full-service, out-of-home media and marketing solutions provider with over 20 years of experience. Wilkins offers consulting, customized proposals, negotiations, turn-key production, contract services and consolidated billing.As an expert in out-of-home media, Wilkins is able to provide its clients with a full range of media options nationwide—from traditional bulletins and transit to more difficult and time-consuming buys such as street teams, grocery stores and the newest digital out-of-home formats. Wilkins works exclusively with out-of-home media, ensuring that agencies and advertisers receive the highest level of service and efficiency combined with in-depth knowledge of all OOH media and markets.Over 500 media types will be available for review, with examples present in the booth. Be sure to stop by to see the exciting new out-of-home media types available through Wilkins!
Workhorse Software CompanyBooth 410www.workhorsesoftware.com622 Davis Street / 4th Floor / Evanston, IL 60201 / (847) 475-7488 ext. 50 / Fax: (847) 475-8260Contact: Marty Hayden, vice president/business development, email@example.com Software's primary product is MEDIATOOLS a media flowcharting and plan management software suite with both desktop and browser based tool sets.MEDIATOOLS' primary modules include: Plans—quick and easy graphical flowchart creation with automated costing and rich flexibility to customize to client's needs; Authorizations—creates buy specifications and manages both approval processing and linking goal information to agency buying platforms; Views—on-demand summary reporting allowing users instantaneously across all planning data (flowcharts, authorizations and actuals) with tremendous flexibility; MEDIATOOLS database driven approach easily scales from a single domestic office to hundreds of locations globally.In addition to MEDIATOOLS' desktop capabilities, Workhorse created MEDIATOOLS Web Access to allow browser based access to Plans, Views, and Authorizations, and provide a platform for collecting media planning information from around the world providing instantaneous global summary reporting.Workhorse and MEDIATOOLS lead the way with ease-of-use software for total plan management productivity.
Article Start Date2/20/2009
SubjectAbout the AAAA, Advertising Industry, Data Analysis, Digital & Interactive, Events, Media Buying, Media Planning
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In 2014, there were 1,298,000 fires reported in the United States. These fires caused 3,275 civilian deaths, 15,775 civilian injuries, and $11.6 billion in property damage.
The 2014 U.S. fire loss clock a fire department responded to a fire every 24 seconds. One structure fire was reported every 64 seconds.
Customer Support: Help
Codes and Standards: Complete list Purchase Free Access National Fire Code Subscription Service (NFCSS)
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Sunderland fought back from two goals down at the Stadium of Light against Fulham to grab what could be a crucial point in their survival battle and avoid a fourth straight defeat.
A tenth goal of the season from the penalty spot for the in form Dimitar Berbatov and a first for Sascha Riether appeared to have sent the points back to West London but Martin O'Neill's side rallied well and deservedly grabbed a share of the spoils thanks to a Craig Gardner penalty and an accomplished finish from Stephane Sessegnon.
Sunderland began brightly and John O'Shea almost put his side ahead within the opening two minutes, his header from Adam Johnson's corner flashing just wide of the top corner with Mark Schwarzer beaten.
The home side continued to press but it was Fulham who went ahead in somewhat strange circumstances on the quarter hour mark. Ashkan Dejagah went down in the box after a trip from Gardner but referee Mark Halsey appeared to wave away the penalty claims before seemingly changing his mind moments later. Replays confirmed Halsey was in the right and up stepped Berbatov to nonchalantly plant his penalty past a statuesque Simon Mignolet. His tenth of the season means that he has reached double figures for three different Premier League clubs in a season.
Sunderland continued to dominate possession in search of an equaliser but were again caught cold by a fluid Fulham counter from their own box, Bryan Ruiz springing clear before playing it wide to Dejagah, whose shot was palmed into Riether's pass by Mignolet for the defender to smuggle in his first goal for his club.
It seemed harsh on the home side but undeterred they pulled a goal back within two minutes of conceding, again from the penalty spot. Philippe Senderos clumsily tugged back Danny Graham and again Halsey had no hesitation in pointing to the spot for the second time. Gardner did the rest, smashing his penalty into the top corner.
Sunderland finished the half on top, Graham failing to get enough on a good heading opportunity to trouble Schwarzer before the Aussie stopper saved his side with a decent stop from Sessegnon's fierce drive.
The home side continued where they left off after the break, piling the pressure on Fulham. Johnson found space on the left wing to square to Steven Fletcher and his pass found Graham with a perfect opportunity to open his Sunderland account. But the former Swansea man snatched at his chance, scuffing his shot at Schwarzer.
Despite Sunderland's dominance in possession, Fulham always looked dangerous on the counter and they looked certain to have restored their two goal advantage when Bryan Ruiz played in Berbatov with a deft chip, Mignolet saving with his legs to deny the Bulgarian a second. It proved a decisive intervention as from his save, Sunderland broke straight up the other end to score.
The move was started and finished by the excellent Sessegnon, who set Johnson away on the left before collecting his return pass to rifle home past Schwarzer after the cross fell to him via a slight deflection off Senderos.
But for a wrong option from Berbatov who shot from distance instead of squaring to the free Dejagah, there seemed only one likely winner. Martin O'Neill brought on James McClean for the ineffectual Graham and his cross nearly provided the winner in the final ten minutes, Fletcher's header cannoning fortuitously off the back of Senderos and away.
The result means that Sunderland remain 14th, level on points with Newcastle only six points above the drop zone. Fulham are tenth, level on points with Stoke and West Ham but with a superior goal difference.
Stephane Sessegnon, Sunderland: At the heart of most of Sunderland's attacking threats, his excellent finish gave the home side a deserved share of the points
Sunderland: Mignolet 7, Gardner 7, Colback 6, O'Shea 7, Bramble 6, N'Diaye 6, Larsson 6, Sessegnon 8, Johnson 7, Graham 6, Fletcher 6... Sub: McClean 6
Fulham: Schwarzer 6; Riether 7, Hangeland 6, Senderos 6, Riise 6; Dejagah 6, Karagounis 6, Sidwell 7, Duff 6; Ruiz 6, Berbatov 7. Subs: Frimpong 6, Emanuelson 6, Rodallega 6.
- Sports & Recreation
- Soccer
- Sunderland
- Dimitar Berbatov


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Have you ever felt like customers were ignoring your brand's message? It can be a frustrating feeling to have, especially when you know that your business is truly offering something that can alleviate some huge customer headaches.
You're not looking to spam people or shout your message from the rooftops ... you just want those who can benefit from your product to take notice! Is that so much to ask?
If this sounds like you, then pay attention: You could be making an extremely common mistake that is causing your message to self-destruct.
Below, you'll get to review the research behind why customers may be prone to blocking out your message ... even if it's something that they'll benefit from!
I Won't Do What You Tell Me
Pardon the Rage Against the Machine nod, but there's actually a point to be made here...
Many marketing campaigns seem to be entirely designed around moving products. What if instead they were designed around moving people?
A study by the CEB (published on the Harvard Business Review) that included 7,000 consumers across the United States, U.K. and Australia showed that loyalty to brands is almost impossible without a certain key element:
Of those consumers who said that they had a strong brand relationship, 64% cited shared values as the primary reason.
It was by far the largest driver.
So what messages do consumers really pay attention to?
According to the CEB, who researched this exact question for more than a year, the simple answer is "not companies, but beliefs."
Think about that for a minute. Most customers aren't particularly loyal to any one business, but rather what the business stands for.
"We saw that emotional attachments to brands certainly do exist, but that connection typically starts with a "shared value" that consumers believe they hold in common with the brand." Aaron Lotton
Connecting with your customers on a personal level is crucial for establishing a small business that will retain their loyalty.
Here at Help Scout, we infuse this idea into every single piece of content that we create. On our blog, instead of pushing our product at every turn, you'll see posts like:
- The #1 Thing that Creates Loyal Customers
- The Art of the Frugal Wow: How Small Acts Create Big Loyalty
- 5 Things Your Customers Can Do Better Than You
The message we are broadcasting: For small businesses, "wowing" customers with outstanding (and personalized) service is the key to creating customer loyalty.
If you're a small business owner who believes in putting customers first, we're already on the same team.
That's a wildly different message from solely focusing on our product's features. We all know that features and product quality are of paramount importance, but talking about nothing else is a surefire way to get ignored by customers who won't be able to connect with you on a more personal level.
While all of this makes good sense, it almost seems too obvious, doesn't it? There's got to be more to this story.
As it turns out, there is, and this is where things get a little weird...
Follow The Leader
The Petrified Forest National Park offers up one of the greatest examples of a message backfiring on the sender in a truly awful way, and has a LOT to teach us about what types of messaging customers are willing to listen to.
The park, which is located in Arizona, was suffering from debilitating losses of its petrified wood due to vandalism and theft.
In response, park management put up a sign that stated the following:
"Your heritage is being vandalized every day by theft losses of petrified wood of 14 tons a year, mostly a small piece at a time."
At first glance, this seems like it would be an effective sign: The depictions of the negative behavior and its impact are not only a powerful rallying cry, but 100 percent true. Who wouldn't listen to this?
As it turns out, most people. Not only was the sign unable to reduce petrified wood theft and vandalism—it actually lead to an increase in both!
Intrigued by this occurrence, psychologists Noah Goldstein and Steve Martin (authors of Yes!) decided to conduct a test to see if they could come up with a more effective message, and, if everything went as planned, to pick apart why the original message performed so poorly.
They split their test into three sign variations, with each sign displaying different types of social proof as an attempt to communicate to those reading it.
The sign variations were as follows:
Sign #1 — Social proof: "Many past visitors have removed the petrified wood from the park, destroying the natural state of the Petrified Forest." (This was accompanied by a picture of park visitors taking pieces of wood.)
Sign #2 — No social proof: "Please don't remove the petrified wood from the park, in order to preserve the natural state of the Petrified Forest." (This sign showed a lone visitor stealing a piece of wood with the universal No symbol)
Sign #3 — No sign at all: This test didn't include a sign of any type, serving as the control test for the study.
As a final tactic, the experimenters deliberately placed fake pieces of petrified wood alongside the paths where these signs were located.
What were the results?
In a finding that should petrify the national park's management team, compared with the "no sign" control test (in which 3 percent of the planted wood pieces were taken), the social proof message resulted in more theft (7.9 percent).
The sign with the social proof almost tripled the amount of theft!
How could this possibly happen?
According to the researchers, it is because social proof works both ways when communicating a message; in this instance, the negative social proof was actually encouraging people to steal more wood because it highlighted how many people were stealing it already.
A plethora of research confirms this finding by displaying how positive social proof often overrides even the most enticing incentives.
Check out this environmental study published in the Washington Post that examined the effectiveness of signs (yet again!) on persuading customers to use less energy in the summer by turning on fans instead of air conditioning. The signs the researchers used were as follows:
Sign #1: Informed the customer that they could be saving $54/month on their utility bill.
Sign #2: Told customers that they could prevent the release of 262 pounds of greenhouse gasses every month.
Sign #3: Encouraged customers that saving energy was a socially responsible thing to do.
Sign #4: Let customers know that 77 percent of their neighbors were already actively using fans to save energy.
Which one do you think was the most effective?
You guessed it: Sign #4.
It seems almost absurd, doesn't it? The "everybody's doing it" message was more persuasive than the call for saving money, reducing pollution AND being socially responsible.
Regular Help Scout readers may not be surprised by these findings, since we've repeatedly discussed (via multiple studies) how important the social aspect is for persuading prospective customers.
- The Science of Personalization
- Creating Customer Loyalty Programs that Stick
- What Convicted Felons Can Teach You About Customer Service
The question that remains: How can your small business use these findings to craft a message that customers will actually listen to?
In answering this question, we'll be putting our money where our mouth is.
A Candid Example
We've unveiled two universal truths that determine how effective a message to customers will be:
- Truth #1: Most customers aren't really loyal to particular brands; they are loyal to what those brands stand for.
- Truth #2: Customers are more easily persuaded by a message when it's apparent that others also approve of it. (Read more on this concept of social proof.)
In showcasing how this research can be implemented, it is always best to lead by example.
We've already discussed how Help Scout is more interested in spreading a message of loving customers over brazen self-promotion. But we're also taking multiple steps to address the big mistake many companies make in their messages to customers, which is not utilizing social proof correctly.
Our answer to this problem comes in the form of our Business Case for Loving Customers guide, a (free) manifesto on why taking care of your customers is more than just the right thing to do—it's simply good business.
The guide focuses heavily on positive social proof by featuring in-depth case studies with companies who have proven that customer care was paramount in growing their business.
Our first case study is with KISSmetrics, and you can read it right here.
You'll notice that all of the content abides by the lessons we learned in the research above...
- The content speaks to what we stand for (customer care) rather than shameless self-promotion.
- The aim of the guide is to qualify people who are on the same page as us (those small businesses who value great service). We could care less about those businesses who don't love their customers.
- There is no use of negative social-proof (including fear-mongering or "what if" scenarios) in this guide.
- The entirety of our usage of social proof revolves around positive case studies of brands who have used close attention to customer care as the foundation for their growth.
Bottom line: To go beyond the common mindless effort of brand promotion and craft a persuasive message that customers will want to hear, you MUST speak to their views/beliefs/ideals and you MUST include positive social proof from sources that they care about.


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This review is from: Black & Decker DCM7 Cup-at-a-Time Personal Coffee Maker
Pros: looks good
Cons: not one of my mugs fits in this unit. not even my 12oz mugs.
Other Thoughts: would not have bought this had I known how short the mug had to be.
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Store View Pricing is a useful tool for a Magento store administrator to set product prices for each store view separately. This Magento extension appends Store View Price scope in addition to Website and Global. From now you can set different prices for the same item depending on the store view.
Please note, Store View Pricing is not compatible with Currency Pricing extension. You need Advanced Pricing to get both extensions functions combined.
|Magento CE
|220.127.116.11 – 22.214.171.124
|Multi-Warehouse Plus
|Zones Manager
|Customer Groups Manager
|Advanced Pricing
|Currency Pricing
|Zone Pricing
|Currency Geo Filter
|Advanced Dataflow
|Shipping Table Rates
- Price per store view
- Tier price per store view
- Automated special price scope
- Auto-generation of indexes after price scope has been changed
Release Notes
Store Pricing 1.1.0 (Apr 6, 2012)
- Store pricing is enabled for backend checkout
- Layered navigation counters fix is added
- Magento EE compatibility is improved
- Tier prices extended with store attribute
- Special price scope has been automated
- Indexes auto-generation is added on price scope change
84 Responses to Store View Pricing
Sadly I'm getting very similar issues with this module. I am using 188.8.131.52, as reported by the extension's config.xml
We were previously using 'Website' scope for prices. After the suggestion above to set things back to Global before installing the extension, I did that, and removed store-specific prices and costs from catalog_product_entity_decimal to ensure everything was working on the global scope.
Despite all of this, I'm still receiving "Column count doesn't match value count at row 1″ when trying to re-index.
I've echoed out the query just prior to it failing (the first time – there are similar errors throughout Magento). I don't know if it'll help at all, but I'm including it. There's no mention of the store_id in the query, leading me to believe there's an intended override that may not be working…?
INSERT INTO `catalog_product_index_tier_price` SELECT `tp`.`entity_id`, `cg`.`customer_group_id`, `cw`.`website_id`, MIN(IF(tp.website_id = 0, ROUND(tp.value * cwd.rate, 4), tp.value)) FROM `catalog_product_entity_tier_price` AS `tp`
INNER JOIN `customer_group` AS `cg` ON tp.all_groups = 1 OR (tp.all_groups = 0 AND tp.customer_group_id = cg.customer_group_id)
INNER JOIN `core_website` AS `cw` ON tp.website_id = 0 OR tp.website_id = cw.website_id
INNER JOIN `catalog_product_index_website` AS `cwd` ON cw.website_id = cwd.website_id WHERE (cw.website_id != 0) GROUP BY `tp`.`entity_id`,
`cw`.`website_id` ON DUPLICATE KEY UPDATE `min_price` = VALUES(`min_price`)
are you going to release a version for Magento 1.8? And if yes, when?
Seems there's an issue with Magento 1.8.x, because of the group_price attribute – is there a fix comming for this?
any good news on Store View Pricing for Magento 1.8 update? is it coming any time soon?
cheers, is there a chance that you update for magento 1.8 any time soon? thx
I ve just tried the last version on magento 126.96.36.199, but i have reindex price problems, is there any solution? because 1.7 is supported so? i don't really undrestand why it is not working..
Hi all,
We have fix store priceing index bug for all version.
If you want to fix this bug you can contact us.
do you already know when there will be a release working on 1.8?
I've just installed the extension on Magento 18.104.22.168
Works fine and it's very useful.
However, you cannot set a special price per store view. This is too bad as I wan't to set up a store view for private sales. I want prices to be the same as on the main store view, with special prices.
Any chance this feature can be added?
Thanks and all the best,
MAgento ver 1.8?
Leave a Reply
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William Lunger allegedly alerted a drug-court participant to impending drug tests Full story »
The motorcyclist was taken to Morristown Medical Center with moderate injuries. Full story »
A woman who had a relationship with a Sussex County Sheriff's officer allegedly tipped off others about surprise drug testing after the officer warned her about it. Full story »
William R. Lunger, Jr., 35, of Hamburg, is facing official misconduct, pattern of misconduct, conspiracy and theft charges, authorities said. Full story »
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"It's a really fun drink," says Crystal Tavern mixologist Stephen Thomas. Full story »
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A chain reaction crash on Route 23 injured four people Thursday evening including an off-duty Hamburg officer who was flown to the hospital, police said. Full story »
The 19-year-old has been charged with weapons offenses Full story »
Thief targeted utility's substation, police said Full story »
A 24-year-old Hamburg man pleaded guilty to possession of an assault firearm which authorities say they discovered inside of his home while a search warrant was being executed. Full story »
Women charged after reporting $1K theft from alleged drug sale Full story »
Joseph Carlson, 24, of Sussex Borough died after falling 75 feet from the Route 94 overpass to the service road below, police said. Full story »
It's time to start thinking about those Father's Day weekend plans as Crystal Springs Resort is gearing up for its seventh annual NJ Beer and Food Festival. Full story »
From bar food to intriguing entrees, Chef Anthony Bucco brings his extensive skills to bear on an establishment that serves a varied clientele seven days a week. Full story »
Police first investigated theft of jewelry from deceased client's home. Full story »
It was a move that surprised many people in the industry. Full story »
Joseph Carlson of Sussex Borough was deceased when officers arrived after responding to the 11:43 p.m. call, Hamburg Police Director Wayne D. Yahm said. Carlson died from the 50- to 75-foot fall onto a service road itself, he said. Full story »
If you've got a lot of time but little money, take advantage of student clinics at beauty and bodywork schools, but don't expect a fluffy white robe, a mimosa or even privacy. Full story »
Police did not disclose how much of the drug officers discovered on the trio. Full story »


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text: I have a 500GB Western Digital USB Hard drive. It has tons of data stored inside it. I have some music, video and documents. It is the only backup source I am having. I have a system with me that has Windows XP Home & Professional. I was having some virus issue. My antivirus showed up that it is Quarantine. I had given the usb drive to my friend and when he returned it back there are were around 280 virus detected. After scanning, I re-connected the drive and it showed up as RAW partition. It was NTFS, how does it changed to RAW. I cannot see any of my data. Does a virus can modify the file system. How can I restore back or recover the data from it.


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Home › News › Northern Ireland
Good neighbours become good friends, as poll finds 76% live on friendly street
Three-quarters of home buyers describe their street as friendly and more than half socialise with their neighbours, a survey has found.
Fire Service attend 'incident' at Thales weapon making factory in Belfast
A person has been treated for shock following a fire at a weapons making factory in east Belfast.
Top Northern Ireland hairdresser David Aumonier dies
Top Northern Ireland hairdresser David Aumonier has died.
Twilight Market returns to St George's Belfast
The Twilight Market makes a return to St George's Market tonight and tomorrow.
Belfast schoolboy fearful of walking in Ardoyne after sectarian assault
A 13-year-old schoolboy beaten up in a sectarian attack says he is fearful of returning to Ardoyne after the assault.
Paintings by Basil Blackshaw go under hammer for first time since artist's death
Paintings by renowned artist Basil Blackshaw are to go on sale for the first time since his death.
NI couple who made history with Everest ascent scatter dog's ashes at summit
A Northern Ireland couple have become the first husband and wife team to climb to the top of Everest from both sides of the mountain.
Takeaway shut down over 'rancid' kebab meat
A judge has ordered the closure of an Indian takeaway because of an "imminent risk to health" after "rancid" kebab meat was allegedly found on the premises.
Rory McIlroy's Zika virus fear as he plans to start family with Erica Stoll may keep him away...
Rory McIlroy has revealed he is planning to start a family - meaning he may turn down the chance to play at the Olympics because of fears over the Zika virus in Brazil.
Kingsmill massacre: 'Finish them off' was chilling order as men lay after being mowed down
The grief of the families who lost their sons, brothers, fathers and husbands in one of the worst atrocities of the Troubles has been exacerbated by the IRA's refusal to admit responsibility, the Coroner's Court has been told.
David Healy's mural is painted out in East Belfast
Northern Ireland football legend David Healy is officially off the wall in East Belfast.
Kingsmill massacre: Taking deep breaths, sole survivor Alan Black stayed composed as 40-...
It was 40 years on and almost 40 miles away from the spot on a lonely country crossroads where the Kingsmills massacre took place, but those present at Laganside courts felt a chill travel down their spines as eyewitness accounts were read out.
Tyrone teacher Muslim convert who plotted to take kids to Syria jailed
A Muslim convert from Northern Ireland who wanted to bring up her children under the Islamic State in Syria has been jailed for two-and-a-half years.
Dad of drunk driver victim Enda Dolan hails bid to increase 'lenient' sentence
The father of student Enda Dolan, who died after being knocked down by a drunk driver, has welcomed an appeal to increase the sentence of his son's killer.
Portadown family's anguish and pain since death of beloved Bryan (2) killed in blind cord...
The distraught parents of a toddler accidentally strangled by a window blind cord have said they hope no other family faces a similar tragedy.
North West 200 crash racer Farquhar remains seriously ill in hospital
Road racing star Ryan Farquhar remains seriously ill after being readmitted to intensive care following his 100mph crash at the North West 200.
Prince Charles clicks with professors and students and shows that he's no cyber-slouch...
Against a backdrop of Belfast's rich shipbuilding past, Prince Charles started a three-day visit north and south of the border yesterday by hailing the city's pioneering role in the future of the digital age.
Tom tees up special role at kids' hospice
A young golf star tipped to follow in the footsteps of Rory McIlroy, Darren Clarke and Graeme McDowell has been unveiled as an official ambassador to the Northern Ireland Children's Hospice.
Workmates are cleared over building society robbery
A man accused of robbing the building society where he worked as a cleaner has had the charges against him withdrawn.
Belfast Telegraph offers £1,000 reward to find callous thugs who cut off cat's... Northern Ireland
Michael Conlan: I've turned my life around, and now I want to inspire other kids to... Northern Ireland
Funeral delayed for mum who died 19 days after husband Northern Ireland
Kenneth Branagh: I left Belfast but it's still my home and I'd love to shoot a movie... Northern Ireland
Father who beat his children with a belt avoids jail sentence Northern Ireland
Belfast Telegraph offers £1,000 reward to find callous thugs who cut off cat's... Northern Ireland
Video: Thai Tims release Ireland Euro 2016 song for 'Martin O'Neill he's our hero' World
Euro 2016: Michael O'Neill names the Northern Ireland squad that is going France Euro 2016
Maya's top of the class after achieving first ever perfect score in AQE transfer... Northern Ireland
Martin McGuinness: Why I, a proud republican, will be visiting the Somme Opinion
Kenneth Branagh: I left Belfast but it's still my home and I'd love to shoot a movie here
Euro 2016: Michael O'Neill names Northern Ireland squad
So what if my son wants to dress as Snow White?
Plaque unveiled to honour Northern Ireland's first US Consul
Megan Fox rekindled Brian Austin Green romance during getaway
Nightlife: 39 Gordon Street, Belfast, May 21 [Photos]
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Nightlife: Alibi, May 13 &14, 2016 [Photos]
Nightlife: Limelight for Circus, May 10 [Photos]
nightlife: Alibi, May 13 &14 [Photos]
Northern Ireland nightlife: The Bot, May 11, 2016 [Photos]
Northern Ireland nightlife: Alibi, May 2016 [Photos]
Northern Ireland nightlife: Limelight for Circus, May 10, 2016 [Photos]
Northern Ireland nightlife: The Bot, May 2016 [Photos]
Nightlife: Limelight for Circus
Northern Ireland nightlife: Fibber Magee's, May 2016 [Photos]
Nightlife: Filthy McNasty's
Nightlife: Alibi nightclub
Nightlife: Villa Mega Tuesdays, April 26 [Photos]
Nightlife: Limelight for Scratch April 26 [Photos]
Nightlife: Bot Wednesdays, April 2016
From Belfast Telegraph
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Republic of Ireland
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Prankster puts pair of glasses on gallery floor, art lovers lap it up
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Belfast Comic Con 2016 - stormtroopers and Harleys
Star Wars casts' farewell to Donegal and hello to Cork
Northern Ireland
Cave Hill stone which guided pilots during WWII restored
Northern Ireland
Miss Northern Ireland 2016: Miss World in Belfast for the final countdown


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I'm having trouble getting an externally loaded SVG to do what I want it to with Keith Wood's SVG library.
I can load an external SVG fine with:
$(document).ready ( function () {
loadURL: 'my_file.svg',
onLoad: my_function,
settings: {}
I can get my_function working fine. I just can't get selectors working properly.
My externally-loaded SVG takes the form:
<g id="parent_id">
<path id = "child_1_id" />
<path id="child_2_id" />
etc. </g>
I can colour the whole parent_id element fine with:
svg.style('#parent_id {fill: blue}')
But when I try:
svg.style('#child_id {fill: blue}')
nothing happens.
svg.style('g> path {fill: blue}') svg.style('g#parent_id > path {fill: blue}')
both work fine - no problem. But the minute I introduce #child_id, for instance:
svg.style('g#parent_id > path#child_id {fill: blue}')
nothing happens. I want to be able to style all the child_id elements separately. What am I missing?


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Harley Davidson Phantom Boots
I think this is the first pair of Harley Davidson boots I've ever seen with a skull head emblem.
Cool finger ring bracelet
Wow, great biker look
So cool!
Custom hand made leather jackets for men and women. Beautifully hand crafted with long fringes, bead work and Concha's by Cactus Mountain.Tags: made to order, custom made, jackets, rock, mens, beaded, Bikers, western, deerskinAdded 6 Years Ago from Cactusmountain
British brand - Liquor Brand!! Very cool bowling bag!Tags: rock, bikers, skull, skulls, emo, Gothic, rock-a-billy, crossbones, skeltonAdded 7 Years Ago from Skelapparel
Brings back memories from my days in NorwayTags: shoes, punk, boots, rock, rockers, Bikers, photographer, motorbikes, MotorcyclesAdded 9 Years Ago from Harley-davidson


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Culture Victoria
Story creditsDetail
Dunkeld & District Historical Museum Inc.Terms of use
Contact content provider for terms of use.Copyright
Contact content provider for copyright details.
Bullroarers were spun over the head and could be used to call people for meetings. In the video Sharing a Collection David Lovett and Leroy Malseed (Gunditj Mirring) talk further about the bullroarer.
The Dunkeld & District Historical Museum and members of the local Aboriginal communities have worked together to research and register the Dunkeld Aboriginal Object Collection. The partnership has improved interpretation and presentation of Aboriginal perspectives of the district's cultural heritage; ensured that Dunkeld Museum meets its legal obligations under the Aboriginal Heritage Act 2006; and improved access to the collection for Aboriginal people and the general community.


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Fixed PriceDelivery by June 30, 2013
We are looking for SQL Server Expert who can help us to Migrate data from 1 version of the application to another.
Our Expectations:
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Please do not apply and waste our time too, if you do not have knowledge of SQL Server
About the Client
Bangalore 04:28 AM
Jobs Posted
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Judge Dredd cover 4 low res by Spacefriend-KRUNKWatch
©2012-2016 Spacefriend-KRUNK
Nelson Daniel did an amazing job with the colors on this one.
This is the face Dredd makes when he don't give a fuck.
That bullet won't be going through Dredd's head.
The casual look of indignation on his face is brilliant. That and his posture tells you all you need to know about Dredd's unflappability and stubbornness. It looks great in print too.
wicked dude is the law...
Do you mind if people practice their colouring skills with your linework? Just for personal use and not posting?
not at all - have at it and good luck!
Killer!!!! You can do no wrong with these Dredd covers. Amazing!
that is so badass. Love this.
Very nice, I feel sorry for the dude holding the gun.
Did you like the new Dredd movie?
Did you like the new Dredd movie?
haven't seen it yet. i've been quite busy these past few months. i'll see it when it comes to DVD.
I take it Dredd's not amused by the gun being pointed right at his brainpan?
Love this!!
BADASS! Love it, man.
I'm digging how you did the flames.
Ahhh, good ´ol chap Dreed; always with the cocky attitude. I bet he could run for Prime Minister and win the election. Really diggin´the pacing from black to white on his uniform fabric.
Another winner, Zach.
Another winner, Zach.
Damn, this looks awesome!
the inking is unbelievable
A tough position for any man to find himself in...!
very very very awesome inks... looooove those solids!
What do you use to ink dude?
rapidographs, crowquills, and brushes.