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Posts tagged digital marketing
Marketing and the new Digital Mindset
Jan 26th
What does it mean to be "digital?"
Is your business digital? How do you know it is? Is it enough?
Research shows only 18 percent of all businesses are really optimizing digital in a way that creates competitive advantage and those that do leave their competitors far behind. Which side do you fall on?
In this new episode of The Marketing Companion, Tom Webster and I go deep on this topic and discuss what it really means to be a digital business, the importance of adopting a digital mindset and the impact on all of us as marketers. We also look at a case study of a company "going digital" that resulted in a $9 billion loss and the lay-off of nearly 18,000 employees.
Are the stakes high? Yes, they are.
Do you need to listen to this podcast? Yes, you do. Well … here it is for your listening pleasure!
If you can't access the podcast above, click on this link to listen to Episode 67
- Click here to download the latest episode or subscribe in iTunes
- Complete Marketing Companion Episode Guide
- Click here for the show's RSS feed – for Android listeners.
- Find the podcast on Stitcher
Resources mentioned in this podcast
The Inside Story of what Really Went Wrong at Target Canada, Canadian Business
What Digital Really Means, McKinsey Global Institute
The Most Digital Companies are Leaving the Rest Behind, Harvard Business Review
Illustration courtesy of Flickr CC and Vancouver Film School
Please support our extraordinary sponsors. Our content is free because of their generosity.
gShift's Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift's proprietary data. Report on the engagement and performance of your content marketing investment.
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Stop Nurturing Me
Jun 24th
By Eric Wittlake, {grow} Contributing Columnist
I'm sick of being "nurtured."
To nurture, according to Google, is to "care for and encourage the growth or development of."
The problem is, when a marketer is "nurturing" me, they are clearly caring for and encouraging the growth of their pipeline and revenue. Not me. Not my career. Not my business.
As marketers, we are nurturing our business, not our prospects. We are always looking for an opportunity to bring someone around to our point of view. To insert our perspective.
We focus on "helping" them solve the challenges we solve, and we approach them as if ours is the only viable solution to these problems they barely care about. And we do it with nearly everyone our path has crossed with.
This isn't nurturing. Somewhere along the way we've gotten lost between the demands of the business to sell at scale and the advice to be helpful to the audience. The end result falls short on both fronts.
If we want to nurture prospects, we need to invest in their growth and development. As they grow, as they advance, as they follow advice that really does move them forward personally or professionally, our offerings should become relevant. If they don't, we have a product problem, not a nurture program problem.
What does nurturing look like
Consider a software solution that helps Oracle database developers and administrators. If you provide perspective that helps them make use of a broader range of Oracle's offering across their business, their implementation and system will become more complex and critical across their business. As it does, your solution becomes more and more valuable to them.
What about a business intelligence provider? Teach people how to use real-time information effectively, how to use different financial metrics and how to effectively summarize information to make it valuable to the business. They may be using Excel today, but as they rely more on data and insight to drive their business, their need for a solution like yours will increase.
These are examples of investing in your prospects' growth and development. It is marketing that is valuable to the audience, including the majority of the market that benefits from useful information but isn't looking for a new solution today.
This is nurturing, not the self-centered promotion pawned off as nurturing by most marketers today.
Your turn
What would happen if marketers started nurturing the audience rather than focusing on their pipeline? What are examples of marketers you believe are doing this well today?
Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. You can find him on Twitter (@wittlake) when he isn't working with B2B marketers.
Photo Credit: Danny Baza Blas via Compfight cc
33 Inspiring B2B digital marketing case studies
May 21st
By Rob Petersen, {grow} Community Member
First, a few depressing facts:
- 86 percent of B2B companies say they are doing content marketing
- Just 38 percent say it is effective
- 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute)
Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. Maybe it's because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons.
Is it harder or are we not looking hard enough?
If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.
Here we go:
- ADP: Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch.
- CROWE HORWATH: the public accounting firm used 48 pieces of content in 4 different topic areas, this campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. 778 contacts were engaged with a 70% open rate (vs. 10%), 2 engagement worth $250k in revenue.
- DEMANDBASE: A B2B marketing cloud, helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare and a live presentation to spotlight tools that can maximize the power of content. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business.
- FISHER TANK: Makes giant, above-ground welded steel tanks. With clients in the fuel industries, waste water, pulp & paper and other industrial and municipal areas, projects tend to be big (multi-million dollar) and take a long time to sell (12 months and longer). For more than 60 years, the company has made its sales primarily through cold calling and referrals from existing clients. So it took some moxy to launch a content marketing strategy online. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500% and new qualified sales opportunities by $3.4 million.
- LOGICALL: A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. With a target audience of about 2,000, nearly $8 million in new pipeline business was closed.
- OPENTEXT: A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. The campaign also included a two phase nurturing program. 1,700 new contacts were identified along with 31 new opportunities worth $1.8 million.
- OPTUM: A health services business, created an integrated marketing campaign to support the launch of a new solution, support sales and build thought leadership. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. The successful campaign earned a 23.5 lead to conversion rate, 475% increase in website traffic, 2,500+ resource downloads, 28% increase in YoY blog followers and $52 million in contract value of new business with less than $ 1,000,000 invested.
- RS COMPONENTS: The electronic product distribution company created a specific social hub, spanning four different languages, having the purpose of being a collaboration and engagement hub for Electronic Design Engineering. One of the centrepieces of the site is the free tool store, which includes a free design tool that's been downloaded more than 60,000 times and the site itself gathered more than 45,000 members within its first 12-month period.
- SAP: The global strategy was aimed at enabling cross-cultural information to be efficiently shared around the company. SAP Latin AmericaOne year after implementing this strategy SAP Latin America had more than 100,000 fans and followers (an increase of 900%) and achieved a 17% interaction rate across the region, while a campaign featuring a social app targeting specific buying centers drove more than 12,000 visitors and a 15% engagement rate. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. These profiles are split out by language (e.g. Portuguese and Spanish) rather than country and aim at achieving a split of 20% promotion material vs. 80% of interesting, engaging content for its community.
- XEROX: Created a targeted "Get Optimistic" campaign to connect with 30 top accounts and partnered with Forbes to create a magazine that offered relevant business tips. 70% of targeted companies interacted with the microsite, readership increased 300-400% over previous email campaigns, added 20,000 new contacts, generated 1,000+ scheduled appointments, and get this: yielded $1.3 BILLION in pipeline revenue.
- CISCO: Established a social media listening center. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels. Cisco has been able to control outside agency fees, avoid other customer and partner interaction costs, increase team productivity, and identify new sales opportunities. The social media listening center has had an ROI of +281% in 5 months to generate an annual benefits of $1,596,292.
- MAERSK: Danish shipping company Maersk first began using social back in 2011 to raise brand awareness, gain insight into the market, increase employee satisfaction and get closer to its customers, It focuses on the stories that emerge from within the business, such as how it is helping fuel a boom in the sale of Kenyan avocados and where its staff come from. Its presence on each network is tailored to that platform, so for example on LinkedIn it promotes job vacancies and publishes articles about the work culture within the business, while on Instagram it encourages followers to post photos of its ships using the hashtag #Maersk. Maersk now has more than 1.5m Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+.
- DELL sought to go where its customers are — on social media — by offering technical support, responding to customer concerns and building business digitally. The company launched @DellCares, a program that uses social media platforms and online communities to address customer questions and reply directly to customers through tweets and other response methods. According to Amy Marquez Bivin, Social Media Outreach Manager, 98 percent of customer issues responded to through @DellCares are resolved without customers needing to work with an agent and 85 percent of social-media-assisted customers with negative initial opinions of Dell reported a positive opinion following the support experience. The program is also generating an average of $265,000 in additional weekly revenue.
- SHIPSERV: It's difficult to imagine the maritime industry getting to grips with social media, but Shipserv one of the leading industry marketplaces, proves that in can be done very successfully. As part of a wider marketing strategy and customer engagement strategy, various social approaches were taken, resulting in greater site traffic, alongside increased brand awareness and lead opportunities. From an initial $30,000 social media marketing investment, it's estimated the overall results achieved would have cost more than $150,000 through traditional media.
- ALLINA HEALTH: Used CRM to manage its data warehouse. It's identified benefits that include reduced patient length of stay, reduced admissions, and improved health outcomes in stroke, depression, and angioplasty treatments. Within 2 years, the CRM initiative had an ROI of +152% and generated $1,052,828 each year.
- GET SATISFACTION: A leading online customer community platform that companies use or customer support, idea submission, marketing and sales questions, and capturing positive feedback, focused traffic driving strategies on search, social media, blogging, and building a content community. The CRM strategy achieved an ROI of +104% in month one, +168% in month two and +248% in month three.
- TYROIT: is Europe's largest manufacturer of bonded grinding, cutting-off, sawing, and drilling tools generating $416 million in annual revenue from more than 70,000 unique products produced in 19 plants for 60 countries. Tyroit used CRM to integrate products and solutions to reduce the number of contact points and transaction costs. It increased bottom line costs by +25% and produced an ROI of +183% within 2 years.
- AT&T: Put together a new sales team to re-build business relationships with a Fortune 100 company in Atlanta. They decided to take an entirely new approach that heavily favored building relationships through social media. They had to try something new. Relationships with a key client had suffered in the past five years, creating strain and sales had dried up. With training from Mark Schaefer and support from our internal team, they began implementing a content strategy aimed at strategic "persons of interest" from the former customer. Inside of 18 months $47 million in brand new business was awarded to AT&T, directly attributable to social media outreach.
- IBM: Traditional ways of finding B2B customers for hardware and software products – telemarketing and email – were not producing the same results when applied to selling web-based services such as cloud computing and data security. IBM launched a program called "intelligent listening" within social media to learn what conversations about cloud computing were going on, what trends and issues were being discussed, and what the hot-button topics in the field were for users. Sales reps could simply check an RSS feed, find some content that fit the context of any discussion they were seeing, and upload them to social media and also to their new individual rep profile pages within the IBM site. The result was 10 orders the first day, and orders for product during the quarter that were 4X higher than during the same time the year before.
- INCONTACT: A call center software company, trained half their team to learn and engage with customers through Social Selling using LinkedIn and the marketing automation software, Eloqua. Within a year, the half of the team that was trained saw a 122% increase in revenue for those sales reps using LinkedIn; 157% increase in revenue for those sales reps using LinkedIn & Eloqua. Now the entire company is trained in Social Selling Here is a brief video to explain the story.
- INDIUM: Social Media in manufacturing is a rarity. Several of their engineers (17 or so, and 73 blogs.) write blog articles to share their expertise with customers, prospects and people with questions about the technical applications related to solder. They shifted from traditional white papers to blog articles, supported by extensive measurements. Video is part of the mix too, to develop high value conversations, and this rolls over into trade show attendance. The video highlights key points for success and insights. SEO improved significantly. Leads increased significantly while trade-show costs decreased 75%.
- HUBSPOT: Focused social media on solving customers' problems as a way to earn leads. For example, HubSpot is first to release guidebooks their target market needs to create success. When something changes in online marketing, HubSpot is there with a guide to manage the change. They share the best advice, fast and have earned a reputation as THE educational resource for the market they serve. They give knowledge and advice (content) away free and make sure it's the very best stuff possible. This (now) famous software start-up exploded onto the scene in 2006. Two years later they hit $2.2 million in sales and $52 million 4 years later.
- LINKEDIN: Had to be converted to social selling. After the release of tools such as Sales Navigator and TeamLink, LinkedIn's own sales team began seeing significant results. Ralf VonSosen, the company's head of marketing for sales solutions notes, "We started seeing a 50% increase in leads to meeting conversion rates."
- LOGMYCALLS: A call tracking service, practiced a"150 Blog Posts in 50 Days" effort. "With a company our size, the commitment has to be significant in order to produce 3 unique and useful blog posts a day," says Inbound Marketing Manager, McKay Allen. "After all, we also produce 2 original marketing webinars each week, monthly case studies, a variety of marketing White Papers, and some humorous and awesome marketing call tracking videos." The result of this original and relevant content: A 400% increase in leads within 90 days.
- AXWAY: Is a software service that manages, runs, secures, and monitors all your business interactions – emails, files, messages, services, events, and processes. Although Google Adwords was successful at generating leads for Axway, competition for top keywords was fierce and drove up conversion costs. Axway used LinkedIn Ads specifically targeting the job titles, industries and job functions. They tested over 30 ads with custom landing pages. The LinkedIn campaigns generated +25% conversion rate with the lowest cost per conversion ever achieved.
- JMF INTERNATIONAL TRADE GROUP: Is a business consultancy and contract manufacturer run by James Filbird. What Jim did is something any of us could do to grow a business but most of us don't. He: 1) kept his profile up-to-date, 2) joined 50 LinkedIn Groups, 3) scoured Group Digests, 4) engaged in discussions, 5) connected, 6) moved the conversation offline, mostly through Skype and 7) re-evaluated his groups and contacts, regularly. He attributes the company he built to $5,000,000 in revenue largely to LinkedIn.
- GOSHIDO: a software solution that makes is easier for people around the world to work together and collaborated, used LinkedIn to find seed capital for its own creation. This was done by identifying and leveraging connections who could be potential investors. Approximately $150,000 was raised.
- HEWLETT PACKARD: is the first company to hit 1,000,000 Followers for a Company Page. They also set up a specific Discussion Group to attract small businesses that has 5,500+ members; 75% who actively engage in discussions and who are 2X more likely to recommend HP. Since a video tell more than 1,000 words, here's the story.
- INSPIRED MARKETING: Sells digital materials and online training programs about using social networking tools such as LinkedIn, Facebook and Twitter to create and market a successful business. In 2010, the partners presented more than 300 webinars (both their own and through other people). They investment could be tracked to over $2.5 million in sales for 2011. "In January 2011, we had sales of $250,000 from just seven GoToWebinar events," says President and Co-founder, Lewis Howes.
- LUMEDX: Is a small healthcare technology company with 100 person staff. It needed to stand out in the face of large brand competition. Lumedx used webinars to cost effectively build awareness of its cardiovascular information and imaging systems product, drive lead generation campaigns and build customer rapport. Lumeds increased contact with over 500 clients, gained competitive edge over much larger companies and drove over$600,000 in annual sales.
- MARKETO: Is a leading provider of marketing analytics software. The company recognized webinars as a key piece in the marketing tool kit to promote thought leadership and generate leads. As with many webinars, people registered but didn't always attend. They used a simple, recorded phone message reminder in addition to email. Although th ephone reminder added $2 for every registrant, it increased conversion of people who attended from 26% to 48% and, according to Marketo, was well worth the investment in terms of sales results according to a company rep.
- PINPOINTE: Is a provider of on-demand email marketing automation services for mid-market and large enterprises. Pinpointe depended upon free,15-day trials of its service together with traditional sales outreach to generate leads and win new customers. However, the company wanted to find additional ways to increase awareness, leads and sales. When webinars were added, 1000 new leads per month are added; 25 become customers who each generate $200/month in Pinpointe services adding $6,250 and $75,000 to the bottom line.
- SEAGATE: Is a large 52000+ staff technology company, Seagate wanted to bypass traditional B2B channels and market its new product directly to end users. Webinars facilitated a B2C product launch and attracted 1500+ attendees with zero advertising budget. Seagate also used webinars to assemble far-flung speakers for webcasts without travel costs. Seagate exceeded initial sales unit goal by 300 percent, doubling sales forecast within one week of launch. Once they put the webcast on YouTube, a viral marketing effect created 38,800 within 4 months.
Did you find one relevant to your business? Did these case studies convince you digital marketing works for your B2B business?
Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency anbd a strategic partner of Schaefer Marketing Solutions. Follow Rob on Twitter: @RobPetersen
Illustration courtesy BigStock.
26 Reasons Digital Marketing Matters So Much to the C-Suite
Jul 24th
By Rob Petersen, {grow} Community Member
Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV. A decade ago, it was just beginning to make an appearance.
Executives say their CEO's are more involved in digital efforts than ever before and that their enterprises are now investing enough to meet their overall digital goals. McKinsey says companies have to address organizational issues before digital can have a transformative impact on their business.
Do the opportunities outweigh the challenges with the C-Suite? Here are 26 reasons digital marketing matters so much to the C-Suite.
- 94% of CMO's believe advanced analytics play a big role in helping them realize their goals (source: IBM Global C-Suite Study)
- 87% of CMO's want to integrate cross-channel touch points (source: IBM Global C-Suite Study)
- 83% of CMO's want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study)
- 79% of CEO's plan to build digital ecosystems capable of supporting complex customer interactions (source: IBM Global C-Suite Study)
- 78% of executives and managers say achieving digital transformation will be critical for their organization within two years (source: MIT Sloan Management Review)
- 75% of CEOs fret about the talent gap, studies estimate that there are currently 110,000 unfulfilled tech jobs in the UK alone (Real Business)
- 78% want social networks to foster collaboration (source: IBM Global C-Suite Study)
- 70% of marketing organizations have a chief technologist on payroll; 80% of them report to marketing (source: Gartner Digital Marketing Spending Survey)
- 69% want a digitally enabled supply chain (source: IBM Global C-Suite Study)
- 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study)
- 64% say the pace of technology change in their organization is too slow (source: MIT Sloan Management Review)
- 63% of CMO's say their companies lack a cohesive social media plan (source: IBM Global C-Suite Study)
- 53% indicate their leaders say they "don't have time" for digital transformation (source: MIT Sloan Management Review)
- 52% say their organization doesn't even know how to proceed with digital transformation (source: MIT Sloan Management Review)
- Up to 50% of digital marketing activities are outsourced (source: Gartner Digital Marketing Spending Survey)
- 45% of C-Suite executive say they are highly or somewhat dissatisfied with their management structure for digital (source: MIT Sloan Management Review)
- 41% of savings from digital marketing are reinvested (source: Gartner Digital Marketing Spending Survey)
- 40% say their company resists digital transformation with a "this is the way we've always done it" explanation (source: MIT Sloan Management Review)
- Less than 40 percent of executives say their companies have accountability measures in place for their digital objectives, either through measurable targets, performance incentives for relevant employees, or an executive "owner" of their digital programs (source: McKinsey)
- 38% say digital transformation is a permanent fixture on their CEO's agenda, and only 36% say their CEO has shared a vision for digital transformation with employees (source: MIT Sloan Management Review)
- 27% say the critical time to implement digital transformation has passed— meaning they've missed the boat and are now just trying to survive (source: MIT Sloan Management Review)
- 25% of companies will have a chief digital officer in the C-suite by 2015 (source: Gartner Digital Marketing Spending Survey)
- 23% of respondents fear they'll lose influence in their organizations if they push for a digital transformation (source: MIT Sloan Management Review)
- Only 15% of companies rank in the "most mature" stage of digital transformation, while 65% are considered "least mature" (source: MIT Sloan Management Review)
- Only 14% says they are highly satisfied with the management structure for digital (source: MIT Sloan Management Review)
- Only 7 percent say their organizations understand the exact value at stake from digital (source: McKinsey)
My own belief is the key to success for the C-Suite is steady, consistent commitment. Companies shouldn't try to "boil the ocean," but rather, establish near goals, build success stories and scale. By the way, the philosophy to build, test and scale is what digital marketing is all about and is how, much of the time, transformations take place.
How much do you think digital marketing matters to the C-Suite?
Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency. Follow Rob on Twitter: @RobPetersen
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My heritage comes from Norway, but as it turns out, I really have an adventurous approach to food and I like a lot more cuisines than what you might think of as the typical Norwegian bland food.
If you've been following this blog long, you've probably noticed that I like to try new foods, both in restaurants and when TM and I are cooking at home. I also love going out for sushi at a local restaurant, and I've been planning for a while to make my own. I even got nori when I went to the local Asian market for the first time.
I finally picked up the bamboo rolling mat on a recent trip and placed an order for short grain brown rice, which I had trouble finding in Fargo. So today was the day.
I looked at Ina Garten's Vegetable Sushi Roll recipe for inspiration, but I more or less following the recipe from my old standby, Lisa Leake, who has had a recipe for homemade sushi with brown rice on her blog for more than two years.
I made the brown rice this morning and it had been cooling the rest of the day. When cooked, it was definitely sticky enough for sushi, even though it is not sold as "sushi rice." I followed the recipe except only used vegetables (blanched asparagus, carrots, cucumber, yellow peppers and orange peppers) and rice as filling. We do also like sushi made with fish and shrimp, as well, but I wanted to just try vegetables on my first try.
I'll admit that the sushi that is pictured were some of the last ones I made and by far were the nicest looking ones. But I "sort of" got the hang of it and I plan to try again sometime. I think it might be one of those skills that takes some practice. In the meantime, TM and I aren't afraid to even the uglier ones that didn't make the picture, and I may take a few pieces for lunch tomorrow too.


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We appreciate your interest in our Automotive Technician position. Unfortunately, the position has closed. Please visit www.kaltire.com/opportunities to explore our current career opportunities.
Journeyman Mechanic
We currently have an opening for an Automotive Technician. This position involves working in a fast paced retail environment with a focus on front end, brakes, shocks, wheel alignment and vehicle maintenace. Wheel alignment and under-car experience an asset.
- Hold a provincially recognized trade's ticket
- Inspect, diagnose, adjust, service, and repair a wide variety of vehicles
- Assist in identifying potential mechanical sales with team members
- Promote a team spirit
- Interested applicants should be motivated, have strong interpersonal skills, and want to provide excellent customer service
- Contributes to a safe and environmentally responsible workplace
- Supply and maintain personal tools
In addition to a competitive salary and benefits package, employees share in a company-wide profit sharing plan that recognizes individual and team contributions
With over 220 locations, Kal Tire is the largest independently owned tire dealer in Canada. Our business philosophy centers on exceeding our customers' expectations and relies on our entrepreneurial team members to provide exceptional customer service.Posting Opens: July 21, 2010Posting Deadline: August 30, 2010


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Most investors go to the Master Investor conference to come away with some stock ideas which is precisely why the best attended speech today was by Mark Slater. While some of the speakers at the show have mixed agendas, Slater is a classic growth company investor and speaks about his stock picks with the same integrity and assuredness as his famous father Jim. It's a style that has made the pair strong favourites amongst private investors and while he couldn't attend the show in person, his pre-recorded presentation didn't disappoint.
The Slater family champion a set of strict growth investment criteria focused around the PEG ratio - the goal being to buy strong, cash generative growth companies at reasonable valuations. These criteria haven't really changed since they were delineated in Jim Slater's very popular book 'The Zulu Principle' in the early 1990s and both Slaters continue to preach from that script.
Mark actually helped his father research the Zulu Principle books and invests his extremely successful fund, MFM Slater Growth, very much according to that set of criteria. While he has been known to take advantage of special situations at opportunistic moments such as at the 2009 market lows he currently sees little value in asset plays or recovery situations in the current market, only highlighting 21st Century Group as detailed below. Today he's focused on buying classic Zulu Principle growth stocks at reasonable valuations - a strategy that he's shown in practice has a tremendous track record for market beating returns.
Market Outlook
Slater is not as worried about the market as he was a few months ago noting that all investors have been very focused on the big picture issues at large for some time. He maintains that equities are reasonable value and that they are 'by far the most attractive asset class'. But he cautioned that with the ongoing deleveraging of the consumer and increased tax cost to society that investors have to remain cautious and avoid the worst impacted sectors.
Investment Process
He discussed his investment methodology which essentially boils down to a three step process.
- Quantitative Screening Screening the market with the now familiar set of criteria. A PEG < 1, consistent EPS Growth and Cashflow > EPS. Perhaps stemming from his practice of investing larger sums of money in an institutional setting, he…
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Entertainment One Limited is a Canada-based entertainment company. The Company is focused on the acquisition, production and distribution of film, television, family and music content rights across various media throughout the world. The Company operates in two segments: Film and Television. The Film segment includes revenues from all of the Company's activities in relation to the production, acquisition and exploitation of film content rights. The Television segment includes revenues from all of the Company's activities in relation to the production, acquisition and exploitation of television, family and music content. The Company has licensing and merchandising operations in the United Kingdom, Australia and North America. The Company sources, selects and sell entertainment content rights across various media platforms globally. The Company's operations are located in Canada, the United Kingdom, the United States, Australia, Benelux and Spain. more »
Cape plc is a holding company. Its main activities include the provision of industrial services, including access systems, insulation, painting, coatings, blasting, industrial cleaning, oil and gas storage tank, heat exchanger replacement and refurbishment, training and assessment to both industrial plant operators and engineering and construction companies. Its segments are the United Kingdom, Europe and Commonwealth of Independent States; Middle East & North Africa and Asia Pacific. Its traditional services include multi-disciplinary, access, insulation, specialist coatings and skills training and assessment services. Cape Specialist Services comprises Cape Environmental Services, an industrial cleaning and decontamination business; York Linings International, which supplies, installs and maintains heat-resistant linings for industrial processes, and Motherwell Bridge, a supplier of design, construction and maintenance services for storage tanks, gasholders and heat exchangers. more »
Andor Technology Ltd, formerly Andor Technology plc, is a United Kingdom-based company engaged in the development and manufacture of scientific digital cameras for academic, industrial and government applications. The Company operates in three segments: research, microscopy systems and original equipment manufacturing (OEM). Research is engaged in sales of cameras and associated products to academia and government-funded research institutes. Andor's Microscopy Systems business provides high-end imaging solutions that are of primary interest to life sciences research institutes. Andor offers Electron Multiplying charge-coupled device (CCD) (EMCCD), scientific CMOS (sCMOS) and CCD imaging detectors. OEM includes sales of cameras and associated products to instrumentation manufacturers. In October 2013, Andor Technology Plc acquired Spectral Applied Research Inc. In October 2013, Andor Technology plc acquired Apogee Imaging Systems Inc. more »
10 Comments on this Article show/hide all
|18th Apr '11
|1 of 10
I've set up a Master Investor 2011 tips tracker: http://www.freesharedata.com/mi2011
|| Link | Share
|19th Apr '11
|2 of 10
I am new here but this article is very useful and helps me to understand quickly.
|| Link | Share
|7th May '11
|3 of 10
Looks like Slater has been dumping his holding in Cape.
What is interesting is they talked up this stock in the conference a few weeks back. On the 12th April they published an RNS stating their holding had gone below 4% : http://www.investegate.co.uk/Article.aspx?id=201104121103227521E
Infact yesterday they released another RNS stating Slater has sold more shares and is now below 3% : http://www.investegate.co.uk/Article.aspx?id=201105061512071322G
Don't understand why a leading fund manager has talked up a stock in a big Investor conference and subsequently dumped the shares.
I don't hold any stocks tipped in the conference, quite why people think they can go to these conferences & take tips from these 'experts' to make money is beyond me.
Buying on tips is a mugs game, Think for yourself and do your own research.
|| Link | Share | 2 replies
|7th May '11
|4 of 10
In reply to Isaac, post #3
|| Link | Share
|8th May '11
|5 of 10
In reply to Isaac, post #3
I don't hold any stocks tipped in the conference, quite why people think they can go to these conferences & take tips from these 'experts' to make money is beyond me.
So, Isaac, why did you go; what did you get from going to the conference?
|| Link | Share
|10th May '11
|6 of 10
21st Century Technology (LON:C21) is proving to be Mark Slater's best tip of the Master Investor Show, up 22% since the tip. Worth remembering that Slater Investments has 15.3% of the co, whilst activist Peter Gyllenhammar's last reported holding was 29.5%.
|| Link | Share
|4th Aug '11
|7 of 10
An example of why you should'nt buy stocks tipped in a big private investor show......especially so soon after the event.
Cape (LON:CIU) (chart posted doesn't work).
|| Link | Share
|9th Nov '11
|8 of 10
Well done Mark - Looks like you made a good move in selling your 11 times earnings. With 15% eps growth likely for the next 5 years......Thankfully I ignored your opinion.
|| Link | Share
|9th Nov '11
|9 of 10
I honestly think there should be laws in place against prolific fund managers who go to Big Investor shows that talk up a stock such as CIU back In April to then reduce their holding from 7.7% in April to 4.7% last month.
|| Link | Share
|9th Nov '11
|10 of 10
I don't see why there should be any obligation on a largeholder such as Mark Slater to hold onto a position following his comments at a conference. I've attended the last three of these shows and looked forward to hearing Slater explain his thinking and in particular his stock suggestions, which to be honest can be guessed fairly accurately because his funds' top tens are available online (& via regulatory announcements). In any event, he discloses that his funds hold, which you'd certainly wish for as demonstration of his conviction - and the event was seven months ago!
|| Link | Share


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Daily Archives: June 30, 2011
Inspired by international books for children
I was inspired by the #ALA11 panel discussion presented by the United States Board on Book for Young People (USBBY) entitled, "Independent Publishers-International Children's Books." Representatives from four US independent publishers shared their thoughts on international books. Groundwood Books, Kane … Continue reading
Posted in ALA Annual 2011, Live Blogging 3 Comments
Back to reality
Yesterday was my first day back at work after a magical #ala11 weekend. During my pre-work run, the following appropriate songs came up on my Ipod shuffle, in this order: I'm So Tired by the Beatles – Does ANYone get … Continue reading
Posted in ALA Annual 2011, Blogger Eva Mitnick 1 Comment
You know you're a children's librarian when …
You know you're a children's librarian when … you attend the huge, annual American Library Association Conference featuring famous authors like Harlan Coben, C.S. Harris, Erica Spindler, Laura Lipman, and Wendy McClure; and you pass them all up because you … Continue reading


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Roasted Acorn Squash and Brussels Sprout Salad
This salad blends fall-produce favorites with protein-packed quinoa.
Lime Cilantro Marinade
This marinade works well on grilled fruits or vegetables to be served on a green salad. Try it on whole ears of corn, pineapple red peppers or avocados.
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When entertaining, we use rib-eyes. When it's just the family, we choose flank steak: a leaner, less expensive cut.
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Sweet Blueberries and tart rhubarb combine in this perfectly sweet spring pie.
Pasta with Meatballs and Sauce
A classic meat combo for meatballs is about one third each of veal, beef and pork. You can often find this in the meat area of the supermarket labeled "meat loaf mixture," and if so, your work is done.
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Brown Sugar Cinnamon Popovers
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Crunch Network
Solar startup M-KOPA leapfrogs Africa's electricity grid
Across East Africa more than 300,000 households previously without electricity are powering homes and devices with solar panels and using mobile money to pay for it. Read More
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When Your Carrier Becomes Your Bank
I write to you from my vacation, meaning, this time, the dusty port town of Kaolack in sunny Senegal. (What, your vacations don't involve long hours spent riding in–or, sometimes, on–overcrowded West African inter-city public transit? Weirdo.) On arrival I picked up an Orange SIM card, which cost 1000 francs (US $2) and came with 1000 francs of credit. And then my cab driver… Read More
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Let's Kill The Aid Industry
Long have I nursed a healthy contempt for the aid industry. As I spent much of a decade wandering around the planet, taking local public transit through poor and/or unstable nations, I kept encountering aid workers in their flashy white branded 4x4s, and was almost invariably resoundingly unimpressed. As I've written elsewhere: Most development aid is actively harmful. Read More
TxtEagle Raises $8.5 Million To Give 2.1 Billion A Voice
Never mind tablets, smartphones, and mobile-social-location-photo-sharing apps. Heck, never mind computers. The single most important technology of the last half-century, the one that has drastically changed the day-to-day existence of very nearly everyone on Earth, remains the plain old GSM phone; unloved and half-forgotten in NYC and Silicon Valley, but still used by the billion in the rest… Read More
The Future Ain't What It Used To Be
My advice for the new year: go East and South, young man and woman … and investor. America, Europe, and Japan are stagnant and ponderous. More and more, in the coming years, the real moving and shaking will happen elsewhere. "2011 will be the year Android explodes!" cried a recent headline, citing a new Broadcom chipset that will reportedly make sub-$100 unsubsidized… Read More


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Summer Tuesdays
In July and August, the Museum will open on Tuesdays from 10:30 am to 6 pm.Plan your visit
Moving among performance art, drawing, sculpture, and electronic media, Matt Mullican focuses on the intersection of personal cosmologies and public systems of communication.
Launched in the late 1960s as one of the Museum's first public programs, Seminars with Artists is an open forum for conversations with some of the most notable American artists. This season's series of talks features artists exhibiting in the 2008 Whitney Biennial.


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Ice Shaver Machines
Tips from the Experts: "In the old days, an ice shaver would have a large metal wheel that you cranked manually. Now you simply freeze plastic containers of water overnight (usually Tupperware), place them in the unit and just turn it on. These units are often used to display things like seafood on buffets." –Jake


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[In] cases where a man is the victim of a woman's violence, rape apologism is strongly rooted in the denial that women's actions can count as violence at all — and especially that their actions can count as sexual violence against men, who are routinely construed as incapable of being victims.I'm not saying that there can never be jokes about rape (though I haven't heard a successful one). I'm saying that rape victims and survivors are a very vulnerable, very unprotected, very often silenced or erased class of people. And jokes like these, that turn rape into a joke, that contribute to the conception that rape victims lie about their experiences, that rape of men is hilarious, aren't helping. In these instances, The Office makes a joke about rape at the expense of rape victims, not at the expense of rapist or of rape culture. If you were looking forward to a post on South Park…that's coming up on Tuesday!
23 Comments Have Been Posted
When I saw these two
Jax replied on
When I saw these two episodes I was so disappointed. They crossed a line. I don't know where anyone got the idea that rape was funny in the first place, but I thought the Office was somehow above that. I know there's sexism and juvenile humor. I do laugh almost every time they say "that's what she said." For me, rape is not and will never be funny, and its unfortunate that the patriarchal system we live in makes rape easier to make fun of than prosecute.
Ugh, the Office... why?
It's really disappointing
Rachel McCarthy... replied on
It's really disappointing because they're often REALLY CAREFUL about sensitive jokes - it's one of the things I appreciate about The Office.
what?? No they are not
Corinne Stovall replied on
The Office is NEVER sensitive about serious issues. They make light of EVERYTHING, all the time. Or rather, they make the serious issues less difficult to talk about. Such as Meridith's alcohol problem (hahahahaha-funny episode, though I wondered when someone was going to notice this man chasing a woman around in the dark parking lot and trying to subdue her). The office is rarely ever serious, and even if they attempt to be serious, they hardly pull it off.
Perhaps you should check out...
Rachel McCarthy... replied on
Perhaps you should check out some of my previous articles for Bitch, in which I articulate specifically how they take things seriously:
Educate me
Anonymous replied on
It's not saying that it's wrong to make false allegations because it hurts other women. There's no direct contradiction of the idea that "rape allegations are totally worth questioning!"
Im confused by that series of statements. False allegations definitely happen, though rare, but Im under the impression that being accused of rape(when innoncent) is nearly as damaging as being raped. (caveat: nether have happened directly to me, so I dont really know). Since false accusations do happen, what makes the idea that "rape allegations are totally worth questioning" contradictable? (though perhaps when you say 'questioning' you mean 'assume allegation is untrue' vs 'assume allegation may or may not be true')
This reinforces and contributes to a popular and very harmful cultural perception that women make rape up for advancement or revenge or to avoid responsibility.
It's definitely harmful to have a cultural perception that women tend to make up rape, when it rarely happens. But until we reach a point where the cultural perception is that women never make up rape, isnt it reasonable to question a rape allegation? (and by question I mean investigate, get all the facts, hear both sides of the story without prejudgement or making assumptions.)
Would it be possible to construct a system such that there were no perceived advantage to be gained in reporting a rape and making an accusation (other than seeking justice for a crime committed)? If there were no perceived advantage, wouldn't it drastically diminish the occurance of 'false accusations'? If this were the case, would there be any doubt as to somebodies motives in reporting the crime, thus causing every report would be taken much more seriously?
The only idea I have is one of oath of secrecy for everyone involved, which of course breaks down when a lot of people are involved, but.. well.. what other ideas do we have?
I feel that as long as we have the cultural perception that making up rape can be used for advancement or revenge, rape accusations will always be questioned. (avoiding responsibility OTOH, is what makes the scenario presented in the office so absurd to be funny).
Demanding education is not really cool, by the way.
Rachel McCarthy... replied on
Yeah, okay, I included a BUNCH of links to outside reading in the OP specifically for this purpose. In the paragraph beginning "Now, Kelly is an unreliable character", there are a bunch of links which specifically speak to your questions. Please go read up on that. You seem to be pretty unfamiliar with some 101 stuff about rape and rape culture, so I'm going to suggest that you poke around those sites a bit and educate yourself.
False rape accusations: pretty rare. Actual rape: an epidemic. Here's a quote from one of the links that you did not follow:
 Rape culture is pervasive insistence that false reports are common, although they are less common (1.6%) than false reports of auto theft (2.6%). Rape culture is pervasive claims that women make rape accusations willy-nilly, when 61% of rapes remain unreported.
On the contrary
Anonymous replied on
I apologize if my 'educate me' came across as a demand, it was merely meant to frame my questions as coming from a place of not necessarily having been exposed to any of the 101 stuff about rape - I really just wanted to express that Im coming from a place of privilege in nearly every way describable. That being said, I was pretty unfamiliar with rape culture, and I did go through and read each and every article you linked to in this story, prior to my post, including the link that I *did* follow.
I wasn't denying that rape is an epidemic, nor did I suggest that false reports are common. I was suggesting that the real issue isnt the frequency of its occurance, but that there is a perception that there is a motivation for making a false report.
I was actually hoping to see if there were some possibile way of changing the way a rape report happens such that there would be no motivation for somebody to make a false claim. Im postulating that as long as it is perceived by society that there is a motivation behind making a false accusation, society will continue to question the validity of all reports. The commonality of its actual frequency is moot, as all it takes is one high profile false report to perpetuate the perception that its common enough to warrant questioning. Im suggesting that if we attempt to solve this problem from another angle, by diminishing the likelyhood that false accusation are made, we would thereby diminish the likelyhood that real accusations will be questioned. Diminished questioning of validity would hopefully lead to increased reporting, which would hopefully lead to increased frequency of consequences for rapists, and hopefully lead to less rape.
Again, Im coming from a place of naivety, and there may not be any real way to remove the motivation for making a false accusation, but Im curious if this avenue has been approached.
Not the place.
Rachel McCarthy... replied on
This is a derail that I'm stopping here. None of this has very much to do with The Office. I am writing very specifically about rape jokes in television shows. I am writing about television, not the justice system.
Critiquing an instance in which rape is trivialized and cast as necessarily false does not give you free reign to talk about false allegations and why they happen; these allegations are extremely rare, and that is not moot. As I said in the post, over-focusing on these few and far between instances casts suspicion on the stories of rape victims and continues the cycle of victimization.
If you're looking for more answers about rape and the justice system, I suggest you take your education into your own hands and start doing some reading on the sites linked above. I also suggest, since you by your own admission have a ton of privilege and not even 101-level knowledge, you do a lot of reading and processing before asking distressing questions (like this) to people who may be survivors (like me).
Please keep on topic and consider the content of the post.
Kjerstin Johnson replied on
I'm just backing up RMJ to say keep the conversation focused on the original post, not on rape allegations. RMJ has already made it clear why this is not an okay subject and has linked to many places for you to learn more. But most of all, that is not the topic at hand.
Any more comments on this subject will be moderated or deleted.
Kjerstin Johnson
Web Content Manager
Anonymous replied on
I apologize for my lack of understanding on these issues and the subsequent derail. Your point about this not being the place is well taken. I sincerely meant no harm, and intend to further my knowledge to avoid clumsily distressing others.
And this post by RMJ is why
Juliette replied on
And this post by RMJ is why feminists aren't taken seriously. Instead of helping someone understand, you realize they make a good point and run from the debate under the guise of derailment. Cowardly. You are doing nothing to help our cause, you just want to regurgitate terrible rhetoric. Also, false rape allegations happen way more than your terrible link suggests, you just choose to ignore it to push your agenda. I bet you use phrases like, "check your privilege" don't you?
Anyone who has any knowledge
Crisis Interven... replied on
Anyone who has any knowledge of the current cultural climate and medical and legal institutions that a rape survivor must navigate knows that there is rarely an advantage to reporting an experience of sexual assault through "official" channels. Rapists are rarely arrested and almost never prosecuted. Of sexual assault charges that make it all the way to a criminal trial, only 8% of offenders are convicted of any crime due to the difficulties in obtaining physical proof of a sexual assault and an antiquated criminal justice system that puts the victim on trial, and not perpetrators, by demanding that victims prove that consent was never granted, rather than by requiring that defendants prove that consent was actually obtained. These crimes often result in misdemeanor records and minimal sentencing. Yet for a victim, reporting a rape opens oneself up to the hostility and disbelief of professionals, friends, even family sometimes, as well as further humiliation, loss of control over bodily integrity and privacy, and revictimization at the hands of police, prosecutors, defense attorneys, judges, juries, and even doctors. For example, in order to procure evidence for a sexual assault charge, victims must consent to a "rape kit" while at the hospital, which is an extremely invasive and painful examination designed to collect physical evidence. Up until as recently as 2007, some states required that rape survivors *pay* for their own rape kits, which cost as much as $2000 and are usually not covered by insurance. Sexual assault is the only crime in which the victims have had to pay for their own evidence collection. Furthermore, the victim is vilified at every step of the process: her or his integrity is questioned by judgments made regarding her or his race, gender, sexuality, age, ability, sexual history, clothing, behavior, and actions preceding, during, and following an assault.
This does not even begin to cover the emotional and physical healing a survivor must face. Nor the reality that, since conventional justice is almost never granted to victims, many survivors must continue to live their lives in the same environment as their rapist - attending the same schools, churches, work places, even living in the same homes - or attempt to change their entire lives in order to avoid their perpetrators.
I believe that your comments were made with the best of intentions, but that's what troubles me so deeply about them. If this is what our best intentions as a society equate to - casting doubt and assigning blame - then imagine what we do at our worst. We deny that sexual violence is a reality, we minimize victims' experiences, we blame survivors, we find ways to justify the actions of perpetrators. Rape is a social problem, and we are all responsible for providing support to the victims, holding perpetrators accountable, and challenging the belief systems that encourage sexual violence. Considering that only a very small fraction of reports are false allegations - and even more experiences of sexual violence and exploitation go unreported - the vast majority of claims are true. The reality is that all survivors of sexual violence live with the aftermath of that experience for the rest of their lives. The only people avoiding responsibility for the devastation that sexual assault causes are the perpetrators of this form of violence and the people and institutions who deny its existence. I, for one, am taking responsibility. What about you?
I can only offer you my
hannah replied on

I can only offer you my opinion on the matter. The point of this article was not, 'we should never question rape allegations.' It was that the questioning of rape allegations is a strong trend. When you've been raped, the cards seem so stacked against you. On top of the blatant physical and sexual abuse that rape entails, there is the shame. Female victims are often shamed for having worn something in particular (say, a short skirt), or maybe having drunk too much, or some other factor to construe her as the guilty party in what was so obviously an attack on her person. While men are not the victims of rape as often, it does happen, and it may be even harder for men to cope in our society than for women. Any cultural norm that makes it 'acceptable' to, without any prompt at all, doubt women and men who are victims of rape is really just a sign of the tools of oppression at work (I'm talking about societal trends here, not a court of law). Basically, the article has nothing to do with being innocent until proven guilty, which is, in fact, the question that you're posing in your well-meant but very misguided attempt to play devil's advocate. Rather, it concerns itself with how The Office, normally a pretty liberal show (while at times overly crowd-pleasing and unoffensive to the point of walking on eggshells), has dealt so poorly with an issue about which no one has any business making jokes.

I love The Office but I find
Angela Fernandez replied on
I love The Office but I find this to be a continuing theme. Michael's entire relationship with Jan is of her being abusive and it is again considered a joke. One episode that I found particularly offensive was when she came back to him and he was trying to leave her again because of her abuse and he decided to stay because she had gotten breast implants.
Rachel McCarthy... replied on
Yeah, the whole relationship with Jan was extremely problematic, from Michael at first (sexual harrassment hello!) and then Jan's abuse.
Something I've definitely
Jessica replied on
Something I've definitely noticed is that I hear WAY MORE about false rape allegations than actual rape. False rape accusation stories in the news get a lot of outrage and attention, but I think rape is seen as being so "inevitable" that it becomes completely invisible. When it is reported on, a lot of the responses I see are basically scrutinizing the story of the victim. I rarely hear the same sort of outrage over stories of rape that I hear over false rape allegations.
Another issue is that people are far more likely to share stories of their experiences with someone falsely accusing them of rape or another form of sexual abuse, than a person is to come forward with their stories of being raped. This isn't surprising at all, because stories of rape are automatically questioned and scrutinized, and that is something no rape victim wants to go through. There's so much unquestioning support for those who share stories about narrowly avoiding a false rape conviction, but actual stories of rape are treated with so much skepticism. They are both serious issues, but the unbalanced exposure causes a lot of ignorant & generally messed up attitudes toward rape. I've gotten into a lot of conversations where people assert that women lie about being raped more than are actually raped.
It seems to me that "she probably was drunk & regretted it later & is lying about it" is the new "she was asking for it". The same aspects of a story can be used for both "explanations" (she's sexually promiscuous, she was drunk, she was seen flirting with the same man earlier that night). Instead of wearing a skimpy outfit & being drunk pointing to the conclusion that "she was asking for it", now people take this same information and assume that she probably did consent originally and is now lying about it.
I hate this "trend", and I hate that I now see discussions of rape constantly derailed into a discussion of whether or not false rape allegations are more harmful that actual rape, how often women lie about being raped vs. are actually raped, etc. etc. False rape allegations and actual rape are completely separate issues. People lie about all sorts of crimes. These are separate issues which need to be discussed separately. I don't mean to sound like false rape accusations are not damaging, but I do think it's often used to derail conversations on rape (which is a separate issue, and an EPIDEMIC).
Having the character Kelly make a false rape accusation as a joke on the Office just sucks and doesn't help the issue. She's seen as being a sort of "stereotypical unbalanced girl" character, and associating her with a false rape accusation, as if it's just an inevitable thing "crazy chicks" do, is just...not okay.
I don't mean to sound like
Rachel McCarthy... replied on
I don't mean to sound like false rape accusations are not damaging, but I do think it's often used to derail conversations on rape (which is a separate issue, and an EPIDEMIC).
Not at all. This is an intelligent demonstration of just why jokes about false rape suck: because it perpetuates the branch of rape culture that distorts the epidemic of rape into necessarily deceptive. Thank you for contributing.
More scenes
Deb Jannerson replied on
Your analysis is spot-on, RMJ. I actually had forgotten about both the scenes you discuss, but they're definitely (and sadly) in line with the poor way The Office deals with rape/sexual assault.
Like a lot of the commenters, I was troubled by the whole of Michael's relationship with Jan. I did remember a scene later in the "Women's Appreciation Day" episode where Michael talks about how Jan, despite his refusal, videotapes them having sex and shows it to her therapist. It's clearly meant to be funny there, too, if also sad. I get that (for some reason) they wanted to set Jan up as unequivocally bad for him, and maybe it's supposed to be ironic that someone as offensive as Michael is a victim, but the powerful woman = rapist message is kind of hard to ignore. (See also: Glee's "Hell-o.")
Then there's "Gay Witch Hunt." I ranted about that one a bit already at http://bitchmagazine.org/post/televism-how-can-jokes-both-show-and-fight... . A gay person being forcibly kissed is totes hilarious, right? *face/palm*
I hadn't considered the
Rachel McCarthy... replied on
I hadn't considered the forcible kiss! Good point. I just read your thoughts over there, and I actually had a different reading of the episode (just from my memory though). I saw it as critical, but I guess I will have to re-watch.
Halfway agree with you here...
Suzeq56 replied on
I agree that Kelly's outburst is a throwaway rape joke that perpetuates dangerous assumptions about rape in our culture. But I disagree with your evaluation of Michael's comment as mocking male rape victims.
Jan's abuse during their relationship is a recurring "joke," yes. But the plotline is much more complicated than just a throwaway joke. The character of Michael Scott is enigmatic because of his ability to simultaneously make us cringe and make us empathize. His vulnerability engages the audience's affection despite his politically incorrect comments and pathetic management style. Jan's abuse (and Michael's inability to recognize it as such) further bonds the audience to his character.
I don't think it's meant to be a "hee-hee, ha--ha, men can't get raped" kind of comment. Rather it's an "oh, geez, Michael, you've gotta get out of there" comment. Because ultimately we don't want Michael to be victimized. We want him to excel and find happiness (often despite himself). It's humor laced with sympathy, which is what The Office does best.
The problem with Michael's
Rachel McCarthy... replied on
The problem with Michael's scene: Michael is seen as inherently ridiculous, and there is no one commenting on his individual interviews, reinforcing that this is not okay. It's kind of a problem with the individual interviews in The Office - there is no one to comment and indicate to the audience "no."
Male rape is seen as impossible, and it particularly must be handled with very great care. I think this revelation would have had the effect you describe had he mentioned it while talking with Pam & Karen, etc. Then it could have been shown to be not only wrong, but rape.
I find the whole topic in
Anonymous replied on
I find the whole topic in relation to The Office specifically very problematic. I have followed Gervais for a long time and while taken aback by all of the scenes described in this commentary and the subsequent responses. I also think of The Office as more intelligent than blatant dismissal of rape allegations. I go back and forth on this- sometimes I agree wholeheartedly with this discussion & am upset with The Office. Other times, I wonder if there is a more intelligent social commentary on sexism, rape and domestic violence. Unfortunately, some of these scenes do depict real situations in that rape, sexism and dating violence are all often discounted, ignored, made fun of or condoned. The Office is not necessarily portraying an inaccuracy here. The fact that it has sparked this article and this conversation is a good thing- there is not enough education or discussion in these areas. The problem I see is not necessarily the skits themselves but that the show is unable to resolve or educate after putting the problem out there. I find that this is where the show gets lost in the American version. All of Ricky's British shows deal with sensitive issues in a horrifyingly in-your-face kind of way yet you are left feeling that the protagonist is wrong & always unlikeable. This aspect of his work has been lost in the American characters, making it more difficult for the masses to distinguish between a right and a wrong. This discussion is a perfect example of this.
This was a really interesting
Colleen_8552 replied on
This was a really interesting read...I don't know a ton about "traditional" country (more of an Alt-country fan, myself), but your post series has been quite enlightening for this newb! I look forward to reading your post on gender farm mapping


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Similar Internships
IMMERSIVE BOOKING INTERNSHIP @ THE CROCODILEThe Crocodile
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Intern for college credit with an independent, touring music artist.Natalie Gelman
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Music Startup [Undisclosed Name]
39 Fifth Avenue
Cooper, NY
Posted: August 10 2014
Always be on the alert for potentially fraudulent job postings online - never send money to a potential employer.
DescriptionFall-Semester NYC Students!
We're a team looking for more members. This fall semester we'll be launching an app to help unsigned, emerging, and unsurfaced musicians break through and build their fan bases. In a new way, users will be able to share songs with their friends and we're excited!
The app's founding team is made up of myself, a recent NYU computer science graduate whose vision and design has helped birth the company, and Walter and Lynda Yetnikoff. Walter brings decades of expertise in the multitudes of mediums for the ever-changing music business. He presided over artists Michael Jackson, Bruce Springsteen and Billy Joel in the 1970's and 80's as CEO of CBS Records and Sony Music Entertainment. His wife Lynda, a musician and writer has brought the artists' voice to the building of the app.
We're looking to fill a few internship positions that would commence in early September, just about a month before we launch so it will be a very exciting time for you as well.
Artist Acquisition Position
- Build connections with artists, managers, and labels
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- Schedule calls or meetings to expand our artist base
- Coordinate with other employees, especially the Social Media team to announce new artists
ResponsibilitiesWhat we ask of you:
- Send us a cool cover letter; something that shows us you can reach out and sound legitimate.
- Send us your resume of past work you've done, preferably related work and some references would be ideal.
- Anything else you want to share. Show off a cool website or song you made, something you love to do beyond school or work, anything!
Requirements- You must believe in the project, so this is To Be Determined after we show you what it is
- As the internship is unpaid, you must be able to receive school credit
- Ability to find contact information for people. If it's an artist, be swift to find either their contact info or their camp's
- You will learn new ways of getting in contact, making connections with bands as a liaison for the app to the artists
- Proper grammar and punctuation (PLEASE)
- Proper conversation abilities (you will learn how to frame yourself properly)
- You must be awesome.


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Feb 17, 2005
ABU DHABI [MENL] -- The T-72 upgrade market is getting crowded.
Dec 03, 2004
LONDON [MENL] -- Iraq seeks defense and military cooperationwith Pakistan.
Nov 23, 2004
LONDON [MENL] -- Sudan, flushed with oil revenues, has turned to Iran andformer East Bloc states as its main military supplier.
Oct 25, 2004
ANKARA [MENL] -- Turkey has decided to maintain a key element of itselectronic warfare helicopter program.


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open/close all folders
Comic Books
- The Joker can descend into this on occasion. A major example was in the Knightfall saga when the Joker and the Scarecrow set a trap that killed 20+ SWAT officers. There was very little larger motivation for the attack other than spreading general chaos/fear.
- Nemesis is a major example. At the beginning of the story he has wiped out the top cops in Hong Kong, North Korea, and Japan and clashes with America's top cop for the rest of the story. Nemesis goes far out of his way to enact this trope, by toying with police leaders (with attacks on the President and the Pentagon being almost minor footnotes).
- The Justice League of America villain Prometheus, conceived as the anti-Batman by Grant Morrison, has this as his backstory: the son of two criminals killed by police, he swore revenge on "the forces of justice." After a few years of killing police, he decided that superheroes like the JLA would be better targets for his anger.
- Predating him is the Wrath, who had a similar background.
- The main villain Clarence Boddicker of RoboCop (1987) is a poster boy for this trope, the original script opened with an ambush of Detroit police where he and his men spray paint numbers 29, 30, and 31 on the deceased. Leads to his downfall when one cop gets rebuilt.
- The Street Thunder gang in Assault on Precinct 13 (1976) lay siege on a police station, when it gives refuge to a man who killed one of them.
- Major part of Bane's plan in The Dark Knight Rises, including imprisoning thousands for months and hunting the rest like dogs.
Live Action TV
- One episode of Criminal Minds had the team investigating an ambush killer that seemed to be targeting cops. It turned out that the killer's primary motivation was going after "the strongest prey", who just happened to be cops (he had previously gone after gang members before deciding that cops were higher on the food chain).
Video Games
- Grand Theft Auto has this as a major part of gameplay; depending on your star rating, you can go from fighting a couple of bustling cops to a SWAT arriving to take you down to a military tank aiming its cannon at you.


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Michigan activists try to rescue Saugatuck channel
SAUGATUCK TOWNSHIP, Mich. (AP) — Michigan conservationists are seeking to reclaim land purchased eight years ago by an Oklahoma businessman.
The state Department of Natural Resources applied for a $500,000 grant from the Michigan Natural Resources Trust Fund to buy more than 150 acres north of the Kalamazoo River, the Grand Rapids Press reported (http://bit.ly/1sUPwhZ ).
Aubrey McClendon bought 412 acres, more than 300 of which have yet to be developed, spanning both sides of the Saugatuck channel in 2006. The department hopes to buy McClendon's untouched land near Saugatuck Dunes State Park in an effort to protect the remaining area, even though the land is not on the market.
"This is a once-in-a-lifetime opportunity. We don't want to let it pass without making a real attempt to save that land," said Vaughn Maatman, director of the Land Conservancy of West Michigan, which is working closely with the department to carry forth the effort.
The group is working with the department to raise private funds for the Saugatuck channel effort. It ultimately hopes to secure all 315 acres, which includes roughly 1,700 feet of Lake Michigan shoreline and 2,400 feet along the Kalamazoo River.
"We think this really could be one of the crown jewels in the state system," Maatman said.
The Land Conservancy gave McClendon $19 million for 171 acres on the channel's south side in 2009.
McClendon, who has been battling with conservationists and government officials to develop the northern section of his land for years, was last known to be asking $40 million for the entire property.
Keith Creagh, director of the Michigan Department of Natural Resources, said he is interested in preserving the land through a mix of public and private funding if it can be secured.
"There's nothing more spectacular than the Lake Michigan shoreline through that dune area," Creagh said.
The department's application for funding is limited to 150 acres, he said, because the land would buffer Saugatuck Dunes State Park if McClendon is able to continue with his development plans. But the application can be amended later to include more property, according to a department spokesperson.
Paul Yauk, land program manager for the department's Parks and Recreation Division, said he's hopeful the land will be available.
"We'll keep our fingers crossed. I think if we come up with the dollars, we'll have a willing seller," he said.
Michigan Natural Resources Trust Fund board members are expected to make final decisions on park projects in December.
Information from: The Grand Rapids Press, http://www.mlive.com/grand-rapids


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Gotta love page 7.
Gotta love page 7.
2008 Mezzo D9
2012 Giant Avail 2
Rumor was they made a folding version of #10. I would sell my soul just to rent a Pedersen for a day.
I have owned a Pedersen, which I sold to my friend, as it was a bit too big for me, trying to buy it back now, as I'd like to fit 20" wheels and try to convert it to a folder.
A to Z of Folding Bikes, Designers, Sellers, Accessories, Forums, Meetings, Publications
My bicycle site
My Microcar & alternate energy vehicle site.
Site for the Rock& Roll Tour Bus that I drive.
Chop! The mad Welshman, lost in the urban jungle somewhere between LLanfairpwllgwyngyllgogerychwrndrobwllllantysiliogogogoch and Vladivostock!
Glad to see folding bikes are getting the recognition they deserve
Would be nice to get a list of folding bikes that made it, here are a few that I know are there:
Strida (Mark Sanders)
Brompton (Andrew Ritchie / Brompton)
IF Mode (Pacific Cycles / Mark Sanders)
Birdy (Pacific Cycles / Riese und Müller)
Airnimal ( Airnimal / Pacific Cycles )
Inconnu (Unknown? / French )
Trussardi Paratrooper (Trussardi)
I love the leaf spring seatpost on the first bike.
May the Fold be with you
48 Rudge Whitworth Sports - 59 Schwinn Panther II - 68 26" Columbia Roadster - 79 Schwinn Spitfire 5
68 16" Graziella Tandem Folder - 73 Raleigh Twenty Folder - 89 16" Dahon Stainless Classic III Folder - 05 20" Dahon Jetstream P8 Full Suspension Folder - Dahon Mu XL Sport
- plus various bikes to flip
Jesper Solling, in Copenhagen has apparently been put out of business,
By one of his German distributors ,undercutting his costs, taking away his customers or something..
Jesper has an interesting 20" wheel version he shows ,where the chainstay
and BB are one piece, and the other tube pairs bolt to it. so a knock down.
I don't know if there is more than a prototype.. http://www.pedersenbicycle.dk/
"When man first set woman on two wheels with a pair of pedals, did he know, I wonder, that he had rent the veil of the harem in twain? A woman on a bicycle has all the world before her where to choose; she can go where she will, no man hindering." The Typewriter Girl, 1899.
"Every so often a bird gets up and flies some place it's drawn to. I don't suppose it could tell you why, but it does it anyway." Ian Hibell, 1934-2008


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we have uploaded to our homepage http://www.nanotechnology.hu our new paper entitled Zs. Bálint, K. Kertész, G. Piszter, Z. Vértesy, and L. P. Biró: THE WELL-TUNED BLUES: THE ROLE OF STRUCTURAL COLOURS AS OPTICAL SIGNALS IN THE SPECIES RECOGNITION OF A LOCAL BUTTERFLY FAUNA (LEPIDOPTERA: LYCAENIDAE: POLYOMMATINAE); J.R.Soc.Interface 9, 1745(2012)
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Make your boat dreams come true with aluminum
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