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Literacy Facts
The Impact of Literacy
Basic Facts about Literacy
- Literacy is the ability to read, write, compute, and use technology at a level that enables an individual to reach his or her full potential as a parent, employee, and community member.
- There are 759 million adults–approximately 16 percent of the world's population–who have only basic or below basic literacy levels in their native languages.
- Two-thirds of the world's lowest literate adults are women.
- In the U.S., 63 million adults — 29 percent of the country's adult population —over age 16 don't read well enough to understand a newspaper story written at the eighth grade level.
- An additional 30 million — 14 percent of the country's adult population — can only read at a fifth grade level or lower.
- Forty-three percent of adults with the lowest literacy rates in the United States live in poverty.
- The United States ranks fifth on adult literacy skills when compared to other industrialized nations.
- Adult low literacy can be connected to almost every socio-economic issue in the United States:
- More than 65 percent of all state and federal corrections inmates can be classified as low literate.
- Low health literacy costs between $106 billion and $236 billion each year in the U.S.
- Seventy-seven million Americans have only a 2-in-3 chance of correctly reading an over-the-counter drug label or understanding their child's vaccination chart.
- Low literacy's effects cost the U.S. $225 billion or more each year in non-productivity in the workforce, crime, and loss of tax revenue due to unemployment.
- Globally, illiteracy can be linked to:
- Gender abuse, including female infanticide and female circumcision
- Extreme poverty (earning less than $1/day)
- High infant mortality and the spread of HIV/Aids, malaria, and other preventable infectious diseases.
|The Impact of Literacy
Why Literacy is Important
In the United States, an estimated 30 million people over the age of 16 read no better than the average elementary school child. Worldwide, nearly 800 million adults are illiterate in their native languages; two-thirds of them are women. Yet the ability to read and write is the basis for all other education; literacy is necessary for an individual to understand information that is out of context, whether written or verbal. Literacy is essential if we are to eradicate poverty at home and abroad, improve infant mortality rates, address gender inequality, and create sustainable development. Without literacy skills—the abilities to read, to write, to do math, to solve problems, and to access and use technology—today's adults will struggle to take part in the world around them and fail to reach their full potential as parents, community members, and employees.
…to raise children who have strong literacy skills.
Internationally— Educated mothers in developing countries are more likely to send their children to school than non-educated mothers.
…to be good employees.
Internationally— In developing countries, math literacy skills help people taking part in micro enterprise programs to manage their businesses.
…to keep themselves and their families healthy.
Internationally —Teaching adults in developing countries to read as they are shown how they can prevent disease has helped reduce the spread of HIV/AIDS, trained community first aid practitioners, and led to more sanitary drinking water supplies.
…to be active in their communities.
…to advocate for themselves and avoid human rights abuse.
Internationally — Women in Literacy initiative shows that women who learn to read and write gain self-esteem, become self-sufficient, and take action to change their own lives and life within their communities.
…to avoid crime.
We recognize a sad truth that Metro Detroit has far too many functionally illiterate adults, people often reading below a fifth-grade level, unable to read to their children. Various studies are sobering:Up to 47% of Detroit adults are functionally illiterate, with Wayne County up to 36%, Macomb and Oakland at 13%. Efforts by Educate Our Kids USA and other agencies are working on behalf of education in the Detroit region to reform K-12 by focusing on academic outcomes to help increase high school graduation, college and career readiness for all students. Incorporating Digital Learning with Blended Learning techniques are the first step towards education reform. Connecting the dots between children and adults, poorly educated kids become high school dropouts.
Without English and essential educational skills, families and adult learners cannot achieve their full potential. Increasing literacy, decreases social problems, poverty, crime and health care cost. Literacy prepare adults for gainful employment to provide for their families. As you read the facts below, you will realize that illiteracy is a problem that affects our entire society and not just individuals:
The National Institute for Literacy estimates that 47% of adults (more than 200,000 individuals) in the City of Detroit are functionally illiterate, referring to adults who read and write between the 4th and 6th grade level;
According to the estimates by the United States Department of Labor, literacy problems cost the U.S. businesses about $255 billion a year in lost productivity;
50% of American Adults are unable to read a book at the eight grade level, 23% of American Adults are functional illiterate according to the National Assessment of Adult Literacy;
According to the United States Department of Education, 22 million people each year (44,000 people each week) are added to the adult illiterate population in the United States;
Adults with limited reading and writing abilities have poorer health, avoid seeing a doctor which results in worsening conditions that leads to increased trips to the emergency room.
Families and adult learners needing basic education are an enormous potential asset. They want to improve their lives, their communities, and their children's future. 90% of fortune 1000 companies stated that "Low literacy levels are limiting their productivity and profitability." Literacy is essential for job opportunities, participation in civic and community engagement and meaningful involvement in children's education. Literacy strengthens our economy, neighborhoods and families.


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Kapuso leading lady Andrea Torres is ready to give her fellow Filipinos a good time at the "Kalinangan 2016" event in Qatar on June 3. Read more
Filipinos in Kuwait are in for a beautiful surprise, as Miss World 2013 and Kapuso primetime actress Megan Young prepares to elevate the "Kalayaan 2016" experience for her fellow Filipinos this May 28. Read more
Beginning May 16 in North America and May 17 in Asia Pacific and the Middle East, witness the comeback two of the country's FITSPOs (fit inspirations)—Kapuso Network's Drama King Dennis Trillo and Philippine TV's Sweetheart Heart Evangelista—in an exceptionally hot and sexy series in Juan Happy Love Story premiering on GMA's flagship international channel, GMA Pinoy TV. Read more
GMA News and Public Affairs promises to bring the most trusted, most innovative and most in-depth coverage of Eleksyon 2016, tapping all of its platforms to deliver a blow by blow account of one of the most hotly contested Presidential elections in Philippine history. Read more
GMA International – through its three international channels GMA Pinoy TV, GMA Life TV and GMA News TV International – will be the exclusive media sponsor of Timeless: The USA Concert Tour 2016, produced by Starmedia Entertainment. Read more
When in London, one can just get lost in the beauty of the sights that continue to draw global tourists towards the capital of England. Just like any traveler thirsty for adventure, Kris Bernal didn't miss a beat while roaming London's quaint streets. What made the actress' maiden voyage to London even more meaningful was the time she spent with GMA Pinoy TV subscribers in the city. Read more
GWI is off to a rousing start this year as it scored another victory with its sale of two top-rated Kapuso programs, Ang Dalawang Mrs. Real and My Destiny's program formats. Read more
GMA Network proudly took home 4 world medals and 5 finalist certificates at the 2016 New York Festivals, which also had Kapuso broadcast journalist Kara David as one of the award presenters at the awards ceremony held in Las Vegas April 19. GMA was the only Philippine company with medal winners this year. Read more
This May 2 on GMA Pinoy TV, Aljur Abrenica and Janine Gutierrez will reunite on-screen for "Once Again", a romantic drama series about enduring love. Before they tug at the world's heartstrings once more, here are some behind-the-scenes snaps shared by the cast on their Instagram accounts. Read more
Are you drowned in political ads and campaign promises that are making you confused on who to vote for this coming elections? Wherever you may be in the world, let "Naku, Boss Ko!", the latest offering of GMA News and Public Affairs, help you make up your mind! Read more
Abangan ang mga mapagmulat na kuwento sa GMA News TV International. Read more
Kilalanin ang banyagang mananakop mula sa Espana. Read more

subset: commoncrawl


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May 1, 2014 10:37:59 AM
PACCAR earned the Director's Award at East Mississippi Community College's annual Golden Triangle Industry Appreciation Luncheon. PACCAR received the award "for the highest level of recognition through workforce training, demonstrating management excellence with superior outcomes, continuing to improve and build upon outstanding results and excellent systems and deploying world-class processes," said Lt. Gov. Tate Reeves, the event's speaker. Pictured from left are Engine Program Manager Lex Lemmers, EMCC Vice President for Workforce Services Dr. Raj Shaunak, Lt. Gov. Tate Reeves, Plant Manager Scott Blue, Assistant Plant Manager Lance Walters, Controller Tina Albert and Assistant Plant Manager Edwin Sneehuijzen.
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1. Public wants inclusion in Starkville's comprehensive planning process STARKVILLE & OKTIBBEHA COUNTY
2. MSU fans travel in large numbers to SEC tourney STARKVILLE & OKTIBBEHA COUNTY
3. Judge: Closed council gatherings in Columbus broke Open Meetings Act COLUMBUS & LOWNDES COUNTY
4. Man sentenced to 5 years after Lowndes Co. DUI COLUMBUS & LOWNDES COUNTY
5. Firefighters promote grill safety for Memorial Day AREA


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Savvy Cinderella is an online classified site for all things wedding. Looking for a once loved ring pillow? Searching every online boutique to find that (more)
A completely customized service providing specialty made or embroidered bridal jackets, shirts totes and bags. (more)


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National University of Ireland
Surgery doesn't sideline senior
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PortlandTribune.com | Portland Tribune
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Peter Cullen was ordained a priest in County Cork in 1958, but after being sent to the United States,
PortlandTribune.com | Blacks wield cultural clout
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Love Behind Bars: Celebs Whose Partners Went to Jail | Celebrity Crime | Celebrities | BET
These partners are the definition of ride-or-die.
These partners are the definition of ride-or-die.
#BLM activists are protesting the "Kin Killin' Kin" exhibit at the National Civil Rights Museum.
Before you see X-Men, meet the man who's disrupting the industry.
Find out what the fallen TV icon had to say.
Rubyn Warren and Amberia Allen discuss how Black people aren't to blame for crimes made against them and question why Black-on-Black crime is always mentioned in those discussions.
The National of Islam leader dropped some major keys.
The fallen icon is putting everything on the line.
The University of Albany students have been charged with several crimes.
The president and David Simon discuss criminal justice issues.


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DEFINITION of 'Taxpayer'
An individual or entity that is obligated to make payments to municipal or government taxation agencies. The term taxpayer generally describes one who pays taxes. Taxes can exist in the form of income taxes as required by Federal and state governments and property taxes imposed on owners of real property (such as homes and vehicles) by municipal governments, along with many other forms.
Next Up
BREAKING DOWN 'Taxpayer'
Nearly all adults in the United States are subject to some form of taxation and, therefore, most adults are taxpayers. The term taxpayer often refers to the workforce of a country who pays for government projects through taxation. Nearly all government-funded projects are funded by the taxpayers, which can cause some controversy depending on the project.
Direct TaxA tax that is paid directly by an individual or organization ...
1040 FormThe standard Internal Revenue Service (IRS) form that individuals ...
Proportional TaxA tax system that requires the same percentage of income from ...
Property TaxA tax assessed on real estate by the local government. The tax ...
Tax FairnessA tax platform based on an ideal that aims to create a system ...
Tax BenefitA tax benefit is an allowable deduction on a tax return intended ...
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Celebrities Speak Out Against Butterball Abuse
The latest investigation of Butterballs horrid treatment of animals invokes the ire of several celebrities.
A recent investigation by animal-activist group Mercy For Animals revealed the atrocious conditions turkeys are subjected to on Butterball farms. Undercover footage of Butterball factories shows baby turkeys on the cold assembly lines, sometimes getting stuck and mangled in the machinery and carelessly thrown about by workers. The injured baby birds are tossed into a pit and ground up alive, while the ones who live go to factory farms that have past histories of abusive workers and unsanitary living conditions. Numerous celebrities who saw the MFA footage responded with anger and criticism on Twitter: "This is sad," wrote Jenna Dewan Tatum. "Tell @butterball to stop torturing baby turkeys!" "This is infuriating," wrote House of Cards star Kate Mara. Other celebrities who spoke out on Twitter against the Butterball abuse and torture include No Doubt bassist Tony Kanal, actress Emily Deschanel and musician Natalie Maines.
Vegan Chef Hopes to Feed Stevie Wonder at Napa Festival
Chef Jackie Howard launches a campaign to lure Stevie Wonder to her booth at upcoming Napa food festival.
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Forbes Profiles Vegan Startup, the Pandora for Food
Lighter will provide customized meal plans and grocery lists based on what vegan food pros you follow.
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New Orleans Bakery to be Featured on Flip My Food
Owners of vegan-friendly Breads On Oak will take a break from their usual organic French pastries to veganize grilled cheese sandwiches for national television.
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Another UK Veg Fest Draws Massive Crowds
More than 13,000 attendees convened on Vegfest UK Bristol, braving rain and wind for a chance to get their hands on vegan finds.
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Brazilian State Bans Cosmetic Animal Testing
Pará, Brazil's second largest state, became the fourth city in the country to ban testing of beauty products on animals.
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Usually people go to travel with high expectations. From my experience, when you have high expectations, you can be easily disappointed. But trust me, Japan won't disappoint you. 374 more words
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I usually get my best ideas once I go to bed, and last night, with my brain overloaded with steampunk images, I came up with my own design! 3,616 more words


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Important notice - Major update coming on June 1st. Please read carefully.
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132 Matches for Melanie Zimmerman
Melanie L. Zimmerman 34 yrs, pinkdream116
Melanie L Zimmerman, 34 years old, lives in Colorado Springs, Colorado. Some of her favorite music is by Rap, Fergie and Jessica Simpson. Enchanted, Top Gun and 50 First Dates are some of the films she loves. Baseball is her favorite team. On the internet, Melanie goes by the alias pinkdream116.What is PeekScore?
Melanie Zimmerman 32 yrs, daisyde420
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Mel Zimmerman 36 yrs, genderindifferent
Mel Zimmerman, 36 years old, lives in Brooklyn, Maryland. He is a 1998 graduate of North County High School. He has worked for Headmaster, Store Owner and Professer. Jobs he has held in the past include Owner. Charmed, Mind Of Mencia and Buffy The Vampire Slayer are some of his favorite TV shows. Online, Mel goes by the alias genderindifferent.What is PeekScore?
Melanie Zimmerman 36 yrs
Melanie Zimmerman is 36 years old. She lives in Atlanta, Georgia. She attended the Georgia State University and Plant Senior High School.What is PeekScore?
Melanie C. Zimmerman 38 yrs, melanie13z
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14.05. bis 11.06. 2016
Ongoing conflict in Ukraine between separatists and the Ukrainian government army led the country to the full-scale hostilities.This series of photos was taken in Donbass in September of 2015. It depicts the last remaining residents of bombed out villages in the combat zone. During attacks, people hide in the basements of destroyed houses.Mainly, these are older men and women that have been left on their own. Some have decided to stay and fight to the end; others simply have nowhere to go. Many of their relatives have either left or died. As Sergei, a resident of the village of Veseloe, told me: "I never understood what peace was before, or how important it is. You can die at any moment here, but I'm not going anywhere."
Against the Holy Spirit
"And what kind of person are you?" – A Doukhobor. – Why are you called doukhobor? Because God is a spirit, God is a word, God is a man. I praying and give my regards to God with the help of the spirit. That is why I'm a doukhobor."
According to the Free Dictionary, doukhobor is a member of a religious sect originating in Russia in the 18th century, believing in the supreme authority of the inner voice, rejecting the establishment of churches, and opposing civil authority.
Due to the severe climate and difficulty with access Samtshe-Djavhetia region is called Georgian Siberia. The members of the Russian doukhobors were deported as they refused to serve the military duty while following the commandment «Thou shalt not kill». The doukhobors or so-called spirit fighters arose at the end of the 18th century in Tambov province and in Ukraine. Spiritfighting is a Christian-Protestant doctrine, which refuses the formalism of a church. The main religious symbols are bread, salt and water.
Communication with God is held under the guidance of the elders of the community in a special place – "The Orphans' house" The pilgrims spent the first hard winter in the highland Djavkhetia in a land hollow "Terpenie" (Patience). More than 7000 people died of hunger and coldness then. The survived ones built 8 villages along the river Paravani. New villages were named as the spiritfighters' settlements in Zaporozhie: Bogdanovka, Rodionivka, Efremovka, Tambovka, Kalinino, Orlovka and Gorelovka. Now only the last two are inhabited. The population of Gorelovka is 300 people; mostly senior ones and the majority of them are spiritfighters. It is one of the strongest communities where the world's soulfighters' relics are kept.
In Gorelovka, which is situated at an elevation of 2000 meters above the sea level, among the white mountain tops there are whitened houses with carved window shutters, well groomed gardens and palings. People with the typical Slavic appearance speak Russian. Gorelovo residents wear national clothing whish is passed from generation to generation. Every Sunday Morning Prayers takes place in the "Orphans' House, though less and less people come there. There is no more than 30 people gather, says the local Tatiana Osipova. Less than 800 out of almost 7000 spiritfighters who lived here at the end of the 80s are left in Georgia. After the dissolution of the USSR many members of the community emigrated from Russia into Canada. The houses of the departing people are bought by Armenian migrants from the nearby villages who are bringing different way of life and thinking. Thought as Gorelovo residents are saying no matter what difficulties arise on their way, they will never abandon this place.
Gotham City
Batman wakes up when Lugansk city falls asleep. 'Batman' is the code sign of one of the most authoritative warlords. He and his people control the city of Luhansk during the nights. There is a curfew at night – there are neither cars nor people in the streets. The curfew starts at 23 p.m. and lasts till 6 a.m. The locals are forbidden to leave their houses at this time. In the darkness the cold fear forges the city and it seems like everything is waiting for the dawn. The city of Luhansk is a strategically important place in south-eastern Ukraine. It has been fully under the control of the armed forces of the self-proclaimed Luhansk People's Republic since April of 2014. More than half the residents of the city have fled their homes since the beginning of the military conflict.


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IOA calls HI-IHF merger `bizarre live-in'
New Delhi: Calling the working agreement between Hockey India and the Indian Hockey Federation a "bizarre live-in relationship", IOA acting President Vijay Kumar Malhotra said two federations for one discipline will never be accepted.
"We don`t want to open a Pandora`s box which will lead to total chaos in Indian sports," Malhotra said in a statement.
After a marathon eight and half hour meeting yesterday among HI, IHF and Sports Ministry officials, it was agreed that the two bodies will work under an arrangement which will continue till December 2012. However, there was no merger between the two bodies.
Emphasising that the IOA (Indian Olympic Association) will only recognise one federation for one game, Malhotra said, "Unless a unified body is formed to run hockey, it will not be acceptable."
"IOA will never accept two co-chairpersons for one federation. This is not feasible and workable," he said.
Lashing out at the Sports Ministry, the president said the agreement was a blatant act enforced by Sports Minister Ajay Maken as he wanted to earn some brownie points.
"In his bid to be seen as a minister in action, he has become minister in distortion," Malhotra said.
"How can two separate entities run a single sport?" he asked, adding that the sports ministry should have pondered over it before hailing it as a "significant way forward".
Stating that the IOA is disturbed with the current agreement as it will destablise sports in the country, Malhotra said, "As per the agreement, IHF and HI will continue fighting the court cases, and will have their own executives."
More from India
More from World
More from Sports
More from Entertaiment
- India successfully test launches first ever indigenous space shuttle
- PM Modi to meet top Iranian leaders today
- Pakistan denounces US drone strike on Taliban chief Mullah Mansoor
- BJP's Roopa Ganguly attacked by Trinamool workers near Kolkata
- PM Modi in Tehran: India, Iran sign historic pact on Chabahar port


text:
Nintendo Wii Games
Game manual page locations for Strong Bad's Cool Game For Attractive People: Episode 2 - Strong Badia The FreeHome / Nintendo Wii /
This page contains Strong Bad's Cool Game For Attractive People: Episode 2 - Strong Badia The Free Hints for Nintendo Wii called "Game manual page locations" and has been posted or updated on Jul 3, 2013 by miacheetah.
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Boxshot & Details
- Developer: Telltale Games
- Publisher: Telltale Games
- Genre: Adventure
- Release: Sep 15, 2008
- ESRB: Everyone 10+
Game manual page locations
Search the following locations.
- Search the snail-mailbox at the House of Strong.
- Search under the package near the low white fence in the Field.
- Search the mailbox at Marzistar.
- Search under the box near the bar at In Club Technochocolate/Pompomerania.
Report Problem
Please Submit a Problem for any incomplete, non-working or fake cheat listed above.
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text:
Words formed when one letter is changed in mono
No words found when changing letter 1 (M).
Letter 2 (O) changed: 2 words found:
Letter 3 (N) changed: 2 words found:
Letter 4 (O) changed: 3 words found:
A total of 7 words can be formed from mono by changing one letter.
Some random words: wrack hispanidad eave brucella ivermectin beblood iroko
This is not a dictionary, it's a word game wordfinder.
- Help and FAQ - Examples - Home
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The post How-To Create WordPress Custom Post Type Archive Content With CMB2 appeared first on BigWing Interactive.]]>
A common issue web developers often run into is how to get content into archives for custom post types. This often happens when either the SEO team or Content Marketing team wants to add content to an archive page. Archives, by their nature, only display archive content. There is no custom title or custom content.
One solution is to create a page with the custom post type name, query for that page title and display the content. As a developer, I cringe at that hacky solution. No bueno!
Let's use one of my favorite WordPress plugins, CMB2, to accomplish this task in a more native, less hacky way.
For those not familiar with CMB2, it is a field library. CMB2 allows you to create custom fields programmatically, and its flexibility and data storage is far more superior than that of Advanced Custom Fields. For this example, we're going to assume you have CMB2 installed as a plugin for WordPress.
First, let's get to the plugin you'll need to add options to your custom post type archives.
In this example, we're going to name our plugin folder
Inside the
custom-theme-types folder, we use the structure:
custom-theme-types.php (our main plugin file)
class-cpt-sub-menus (class to create the sub-menus)
Let's dive right into the plugin code, which will be found in
In the above code, we'll dissect a few areas.
On line 28, we create an array of post types that need a sub-menu. We include
class-cpt-sub-menus.php on line 32.
Finally, on line 33, we do a for each and instantiate a new sub-menu for each post type we want support for.
The result, with the plugin activated, will look like this:
So you're probably curious by now what's in
class-cpt-sub-menus.php. Well, I don't disappoint.
The above code is modified from the original version, which can be found in the CMB2-Snippet-Library.
I encourage you to look over and understand the code, but the simplest way to describe the code is that it adds a sub-menu to the custom post type menu item, and starts adding fields on line 100.
The above code will create a sub-menu item that looks like this:
Now that the plugin works and data is being saved, how do we find the archive options? Well, since our post type name is gallery, we create a file in our theme called
From this
archive-gallery.php file, we call in our options and display them if they are available:
You can download the plugin file here: Custom Theme Types
Whether you're an old pro and know this process like the back of your hand, or if you have any further questions, we'd love to hear from you. Feel free to reach out to us here or via social media and let's get a conversation rolling!
The post How-To Create WordPress Custom Post Type Archive Content With CMB2 appeared first on BigWing Interactive.]]>
The post The Beginner's Guide to Accelerated Mobile Pages appeared first on BigWing Interactive.]]>
We're here to tell you everything you need to know about Accelerated Mobile Pages and why you should care about them, without the jargon and technical details.
First things first: Accelerated Mobile Pages (AMP) are essentially designed to make mobile web pages load really fast. More specifically, they are designed to make publisher's pages (think blogs, news & magazine articles, etc) load 3-4 times faster than standard mobile pages.
Although, Google hopes to apply AMP to all mobile content, it currently is most applicable to published text. The code is basically a slimmed down version of HTML (Hypertext Markup Language i.e. how web pages are made). It's still HTML, just without things that take a while to load such as images and videos.
While this might seem like a new and exciting addition to the growing mobile market, if you have a good web development team they are probably already applying the same principles. AMP HTML is based off of existing web technologies, so a good developer is probably already implementing the same practices included in the AMP code.
If you don't have access to a stellar development team or are trying to build a website by yourself, AMP becomes very useful. It puts all web development best practices into one piece of code that can be applied with intermediate web development skills. So, AMP HTML is basically just a nice package to make web devs' lives easier and to help the rest of us not well-versed in web best practices create fast loading pages for mobile.
Although AMP is currently in demo-only mode, Google has announced that it will begin sending mobile traffic to AMP pages beginning February 2016. Since this is their initiative, it only makes sense they will give precedence to pages using AMP. In fact, Google will be pulling articles and pages using AMP into a carousel at the top of the page, which takes up ¾ to 100% of the screen, depending on the screen size. "Below the fold" is where all other sites appear and users must scroll down to see them.
To give your site the best possible advantage, you will want any of your text-related content to appear in the carousel. For example, if a potential customer searches "which roof color looks best with brick" on their mobile phone, you will want your blog post to appear at the top of the page in the carousel in order to have the best chance at driving traffic to your site. You will need a talented team to not only develop that mobile page in AMP style, but also an SEO expert to make sure that page will be found by Google.
This is only a change in terms of how your page appears on mobile. For example, if you have a text page on desktop that features a few images and a video, you might see a difference on mobile. This is because those elements will only load after the text has finished loading for the portion of the page that is in sight of the user. If none of these elements appear above the fold, then they won't load until the user scrolls down. In some cases you may lose any fancy formatting that was present on the page.
Those complicated elements cause the page to load slowly, which many users on mobile do not have the patience for and could cause them to abandon the page before it finishes loading. A page written with AMP will not affect your desktop pages in any way.
AMP requires a fair amount of expertise to implement. Because of this, WordPress has already created a plugin to help with the implementation of AMP and other content management systems (CMS) are expected to follow suit. Although the plugin is easy to implement, some template modifications may have to be made to the page in order to retain design aesthetics. You should expect to pay a little extra for this additional service, but not a huge amount. Investing in faster loading pages and enhanced user experience on mobile is well worth the dollars you spend up front.
Besides the obvious benefits stated above (i.e. top of search, Google favor, etc) there's a great benefit to users. People on mobile want what they want and they want it now, not after obtrusive ads load. The overall goal of Accelerated Mobile Pages is to make the user experience on mobile better. Last year, mobile searches surpassed desktop searches for the first time. This is not to say that you should throw out desktop and only focus on mobile, but it is to say that mobile is becoming increasingly important.
Having a good user experience means your customers will find your site and possibly take an action leading to a sale. Another advantage of implementing AMP is the mobile friendly tag. The mobile friendly tag appears in search results on mobile next to each site.
The mobile friendly tag lets the user know if the site is easy to read and loads quickly (among other things) on mobile devices. Your site may already have a tag, but with the launch of AMP it can be reasonably assumed that the parameters for the mobile friendly tag will begin to narrow. Following all best practices recommended by Google will ensure you maintain your mobile friendly tag in the years to come.
While AMP may seem like a fad it won't be going anywhere. This is a very important initiative to Google, and it seems like it will only grow in the coming years. You will only be at an advantage the sooner you implement AMP pages for your site. Because this is new, Google will still be working out any issues and you can do the same right along with them.
However, if you wait you could end up paying for it in the long run with lower search result rankings and decreased traffic.
The code for AMP is open-source and can be found on GitHub. Information related to the WordPress plugin can be found here if you need help. For more information related to AMP, visit Google's blog.
The post The Beginner's Guide to Accelerated Mobile Pages appeared first on BigWing Interactive.]]>
The post Google Search Results Update: No Time for Autopilot appeared first on BigWing Interactive.]]>
This is a feature they have been testing for a while (Google is always testing something), on a small scale. After Feb 17th this change is rolling out for all search queries.
The most noticeable change with the update is the removal of ads on the right hand side of the page and additional ads added above the organic results. Now there are 3 and sometimes 4 paid ads displaying above the organic search and paid ad positions 5 -7 are now found on the bottom of the organic search results (results may vary depending on industry and speed of roll out).
What does this mean? Google has to grow as a company every year. Companies who have flat incomes don't do as well on the stock market as those who show income growth as a general rule. We often get clients who say, "I never click on Google ads" yet Adwords accounts for 97% of the total income for Google. Adwords isn't just the 'cash cow' for Google, it's the whole farm!
By forcing the organic results down the page, it creates a greater need to spend money on paid search in order to be shown in the top 4 results of the SERP. It also means that advertisers need to be making better ads, utilizing more of Adwords features, and forcing the ads take up more space on the page. If you have 4 good ads in positions 1-4 you will see only one organic listing near the fold.
SEO is hard already, it just got a little harder since organic gets pushed 1 position to the south–behind paid ads and if your search triggers a map result then those organic listings will fall even further. Note in the screen shot below that a local search that triggered a Google map shows the 4 Google ads, a Google Map with a 3 pack listing and then finally some organic listings that are now below the fold.
Pay Per Click costs will likely increase as the lower positions are now at the bottom of the page and much harder to see. How much will depend upon the competition in the business vertical.
If you have your PPC ad campaign on auto-pilot (which BigWing strongly advises against), now is the time to jump in the pilot seat and grab the controls.
Some people may then be quick to cut SEO from their budget, but that would be a mistake for a few reasons:
If you have a question on how this update will impact your digital marketing campaigns please contact us.
The post Google Search Results Update: No Time for Autopilot appeared first on BigWing Interactive.]]>
The post 25 Reasons to Work at BigWing Interactive appeared first on BigWing Interactive.]]>
Whether you're searching for better growth opportunities, looking for a career and not a job, or are considering a move to OKC, this article is for you. Step inside our shoes for a minute and check out the top 25 reasons to work at BigWing Interactive.
1. Downtown. Location, location, location! Working in downtown OKC has numerous perks. For starters, our building is right across the street from the beautiful Myriad Gardens, which makes afternoon breaks rather delightful. We're also only a block away from the Chesapeake Arena, so if you're an Oklahoma City Thunder season ticket holder (or just attending a game), you don't have to travel too far after work!
We're within walking distance to Bricktown, Film Row, and the plethora of restaurants that occupy the downtown OKC streets, so don't hesitate to explore during lunch. Also, working in downtown OKC just feels cool. You're surrounded by bustling businesses and tall buildings without losing that sense of small-town charm. Downtown OKC has a lot to offer, including a lot of surprisingly affordable apartments.
2. Free Downtown Parking. That's right, boys and girls – free downtown parking. And not just when you're working! Free nights. Free weekends. Free whenever. Remember how I said BigWing is within walking distance to basically everything downtown? Remember how expensive downtown parking usually is otherwise? Maybe you don't…but now you do! Free downtown parking in OKC is potentially the best thing about working at BigWing. You know, minus the job itself…and the people…and everything else on this list.
3. Coffee. All the coffee. It starts inside BigWing with free coffee – all day, every day – in order to keep you energized for client meetings and keyboard clicking. But what if you want a latte, or perhaps a blood orange tea? BigWing is within walking distance to numerous coffee shops, including Aravalli inside Devon Tower (try the cookies & gelato if you go), and new-to-the-neighborhood Clarity Coffee. Oh, and Starbucks. There's always a Starbucks.
4. Christmas Parties. Every year, BigWingers get together and celebrate the joy of Christmas (or just the joy of having a fun time and a few drinks). Last year, the BigWing crew had a blast at Top Golf OKC (and yes, people are wearing short-sleeved shirts at a Christmas party. This is Oklahoma.).
5. Happy Hours. Every hour is a 'happy hour' at BigWing! …But really, we go get drinks and happy hour food together once a month. There are a plenty of bars and restaurants just down the road, but sometimes we'll get crazy and venture to other OKC districts. Bring your significant other. Bring your dog. Bring your parents! We'll welcome them all with open arms (or wings, I guess).
6. Flex Fridays. Despite its name, I'm not referring to hitting the gym (although, be sure to check out reason No. 18). Flex Fridays are a relatively new (and totally optional) perk to the BigWing team. We know that work can sometimes be grueling. We know that it's hard staying at work late on Fridays when it's so beautiful outside. We know that sometimes you just want to start your weekend early.
Taking these things into consideration, BigWing's Flex Friday program gives you the option of taking half the day off every other Friday. In order to participate, just make sure you're picking up the slack throughout Monday-Thursday and make sure all your deadlines are accounted for. Above all else, enjoy your early weekend!
7. Volunteer Days. We love giving back to the community. If you don't have an organization that you routinely volunteer with, don't worry – there are plenty of volunteering opportunities that we set up throughout the year. Our mentoring program allows you to get out of the office once a week for an hour and mentor at a local elementary school. We also volunteer with the OK Humane Society, the Oklahoma Regional Food Bank and Habitat for Humanity, and donated $28,000 worth of services to Positive Tomorrows this year!
8. Our Employees are Like Family. Let's face it: Your workplace is essentially your home-away-from-home. You spend 40 or more hours a week here, so you need to not only enjoy the company you work for, but the company around you. We're a close-knit group at BigWing, and we can guarantee that you'll be making friendships that last much longer than any job you'll ever hold. We treat each other like family, because that's really what we are.
9. Our Values are SPICCEE. No, not spicy. SPICCEE. BigWing's cultural values underwent a change at the beginning of 2016, and we love what we currently have in place:
We have set initiatives for 2016 that hit on each value, and we want our employees to exude these values not only when dealing with clients, but also when dealing with each other.
10. Get Sent to Conferences. When you get hired on at BigWing, we don't expect you to know absolutely everything about digital marketing – that's impossible. What we do expect, though, is for you to continue your education. One way we like to do that is by sending our employees to local, regional and national digital marketing conferences.
In the past, our employees have attended conferences like SMTulsa, Dallas Digital Summit, Authority Rainmaker, SMX and MozCon. Are you interested in public speaking? Even better! Feel free to apply to speak at all the conferences your heart desires and BigWing will help you get there to speak.
11. Confluence Conference. Speaking of conferences, did you know that BigWing puts on Oklahoma's largest digital marketing conference?! We're in our fourth year of Confluence, and we keep getting bigger and bigger. This year, Confluence will be held Sept. 22-23 at the Will Rogers Theatre off of Western Avenue. Confluence is a great opportunity to hear from renowned digital marketing experts right in our own backyard, and we have a lot of fun putting it on. Working at BigWing means you have the option of also working on the marketing, programming, operations and hospitality teams for Confluence.
12. Lift Sessions. Along with Confluence, BigWing also puts on monthly seminars/workshops called Lift Sessions. This is a great way to not only hear from amazing local speakers, but it's also a great way to network with like-minded professionals (while sharing snacks and coffee, of course). We routinely represent BigWing in these sessions, so speaking opportunities are readily available. This is a great way to bolster your confidence before you apply to speak at larger conferences.
13. Monthly Training. Along with monthly Lift Sessions, we also provide monthly internal training that everyone is invited to. If you're on the SEO team but want to learn more about Web Development, we'll have a session for you. If you're wondering how to better incorporate branding and social media into your content marketing strategy, we can make that talk happen. These monthly training provide a smorgasbord of learning. This also gives our employees a chance to show off their mad digital marketing skills.
14. BigWing's Education Program. Did I mention that BigWing really wants you to continue your education? Do you believe me yet?! This is a new program to BigWing where we encourage our employees to learn new things while they're at work. We want you to educate yourself, guilt-free. Our only expectation is that you'll use that time to grow professionally.
15. Cool building, cool cubes. In 2015, BigWing made the move into downtown OKC. Our new space is modernized, open, functional and bright. And did we mention, our chairs are ergonomic?
16. Collaboration Stations. We may not have nap-pods like Google, but we do have some seriously great collaboration stations and meeting rooms. Collaboration between departments isn't just a suggestion at BigWing. There will be plenty of times when you'll need to trek across "the donut hole" and chat with a co-worker about a project, and that's why we've put in great collaboration stations on both sides of our building.
17. Snacks on Snacks on Snacks. If you don't feel like walking to get your lunch, you actually don't have to. Our 2nd floor breakroom is equipped with snacks, salads, sandwiches and an assortment of different items. Yes, you still have to pay for these items, but you'll be getting them at a discounted rate if you're paying for them under your employee account. The breakroom overlooks downtown OKC, so this is a great spot to relax, clear your head and people watch.
18. Racks on Racks on Racks. Okay, NOW you can hit the gym. Located on the first floor of our building is Oklahoma City's downtown YMCA on Main. Discounted memberships apply for employees, and there are plenty of awesome classes you can take at your convenience. If fitness classes aren't your cup of tea, there are several machines and free weights that you can use to sculpt your bod.
19. Pizza is DOWNSTAIRS. I know, I'm a monster for mentioning this right after the whole "sculpt your bod" business, but you needed to know. Revolve Pizza Kitchen is literally in the building (although they're currently closed for restructuring), which means pizza is (almost) always minutes away. This is not a test.
20. AND DOGS VISIT SOMETIMES. First pizza and now PUPPIES?! I'm not even kidding. The Oklahoma Humane Society visits once a month and brings the most adorable dogs you've ever seen. Sorry in advance for all the dogs you're inevitably going to adopt.
21. The Feather. I'm sure every month you get emails from companies that you love, only to open them and find that the same sale from last month is happening. These emails can be frustrating and make you want to unsubscribe. Fortunately for you, we have an internal email newsletter that will make all those other emails seem EVEN MORE worthless. Say hello to The Feather, a monthly chronicle of BigWing news (what projects are starting), humorous social media posts from employees (that we like to call 'Bird Droppings') and social influencer power rankings (you better hope your Twitter game is strong).
22. Fun Clients. Want to tweet about burritos? Good thing Qdoba is one of our clients. BigWing's clientele is vast, ranging from restaurants and housing developments to lawyers and healthcare professionals. Our specialists get to learn about things they never thought they would. We might not be actual doctors, but when you get knee-deep into a healthcare campaign, you'll feel like you went to medical school.
23. Free Tickets to Stuff. Every week you'll be emailed a company FYI. Not only does this contain information on events that are happening in/around the office, but you'll almost always be offered the chance to pick up free tickets to stuff – Oklahoma City Dodgers games, shows at the Lyric Theatre and Civic Center, etc. We want you to get out and enjoy our awesome community.
24. EVEN MORE SWAG. Did you think we were done at tickets?! GUESS AGAIN. Working at BigWing means that you'll have the chance to obtain SO. MUCH. SWAG. I'm talking pens, notebooks, t-shirts, polos, magnets, tiny space shuttles, ETC.
25. We're like a startup company, with corporate benefits. Some people don't realize this, but because BigWing is owned by the Oklahoman Media Company, we get to enjoy the perks and benefits of a corporate culture and the security of an established company. Our full time employees have paid vacation (and can earn more with fitness and volunteering opportunities), healthcare options, and other insurance benefits to keep you covered.
There are so many reasons to want to work at BigWing, but these 25 will help give you an idea of what we're all about.
Check out our recent job openings and connect with us today!
P.S.: If you aren't sold on BigWing yet, take a look at these magnificent pictures.
Are you still here? Go look at our open positions.
The post 25 Reasons to Work at BigWing Interactive appeared first on BigWing Interactive.]]>
The post How to Verify Your Facebook Page…and Other Things You Should Be Doing in 2016 appeared first on BigWing Interactive.]]>
We're well into the New Year and you (hopefully) have all of your ducks in a row. Your social media campaign is coasting along nicely. However, with more and more businesses vying for your future customers' attention, you can't afford to coast. Ensure you're doing everything possible to take your social media strategy to the next level with this checklist:
When you verify your business page, you not only convey a deeper level of trust with your online community, you also show up higher in Facebook search results. This process is too simple to pass up!
We bet you've never gained trust so easily!
Have you ever wondered how to accurately track your website conversions that resulted from Facebook ads? Facebook has upped their data game and is finally providing more accurate conversion tracking!
At this time Facebook only allows 20 custom conversions – once created they cannot be deleted. Hopefully, Facebook will allow more flexibility in the future. If you aren't ready to pull the trigger on Custom Conversion tracking, try standard event tracking!
Voila! You're well on your way to tracking a more accurate ROI on your Facebook ads! Want to learn more about conversion tracking? Don't miss this free event in Oklahoma City!
If you're not already using your social media pages as customer service channels, you're missing out on a HUGE opportunity! Facebook now gives pages stickers rating their responsiveness to customer inquiries. This adds additional trust with your online community. The more they trust you – the more likely they will give you their business!
Begin implementing these small changes to your social strategy and start reaping the rewards of having a trustworthy brand and easy to measure ROI!
Sources: https://www.facebook.com/business/a/add-pixel-standard-events
The post How to Verify Your Facebook Page…and Other Things You Should Be Doing in 2016 appeared first on BigWing Interactive.]]>
The post Tips for Launching Your First Instagram Campaign appeared first on BigWing Interactive.]]>
Not only should your brand have an active Instagram account, but your company should be taking advantage of the new Instagram paid advertising options to reach a bigger audience.
Don't know where to start? We're here to show you how.
Much like many other social media platforms, Instagram now offers paid advertising. Depending on your marketing strategy, you should choose an objective that matches your marketing goals. Just like Facebook, you can run different types of ads with robust targeting options available at your disposal. These ads allow you to refine your targeting to focus on the people who are most likely to engage with your posts, become brand ambassadors, and (hopefully) turn into repeat customers.
Here are the current Instagram advertising objectives:
YES! You can create Instagram ads through Facebook!
Very recently, Instagram integrated with Facebook's ad creation tool. This is awesome because it allows your Instagram account to be synced to Facebook, and you're now able to create all of your Instagram ads online (as opposed to poking around on your phone).
The recommended image size for an Instagram ad in the square or landscape format is 1080 x 1080 pixels. When you're creating your ad in Facebook Power Editor, you can use "Crop Image" to help ensure your Instagram ad looks the way you want it to.
Your video ad should be no more than 30MB in size and no more than 30 seconds in length.
The caption you use for your Instagram ad will appear below the image and may include up to 300 characters.
These are called design requirements for a reason. You don't want to upload a picture that's going to cut-off important elements of your photo. You don't want to upload a long video that requires your audience to make a choice: sit through a long video that they may not be interested in, or just continue scrolling. Nine times out of 10, you aren't going to win over someone's attention span, especially if they have the option to just keep scrolling and see something else that vaguely resonates with them.
Now let's talk about captions. Even though there is a character limit, you really shouldn't try to use 300 characters. Be short, sweet, and to the point; write engaging copy that enhances your photo or video.
Much like trying to get people to sit through a long video, most people aren't going to take the time to read your long caption. And please, if you're using hashtags, don't go crazy. Hashtags are definitely huge on Instagram and using them comes recommended, but try to limit yourself to 1-3 per post. Anything over three just looks spammy.
If you're a local business, you shouldn't just be promoting your product – promote your city, as well. If you're out and about and see something awesome, take a picture of it. Check out Blue Seven – a local Oklahoma City apparel shop. They run an AMAZING Instagram account. Not only do they take awesome pictures of their merchandise, they humanize their merchandise by taking pictures of it on OKC residents. They even post pictures of where their signature hat has been. On top of that, they also feature: cool shots from around OKC, shots from events, and cool shots of cool people in OKC.
And what's REALLY cool about their content is that a large handful of their pictures come from Instagram users that they follow/follow them. User-generated content is one of the best ways to advertise your product. Not only is it absolutely free, but you're also connecting with your audience on a much deeper level than just promoting an ad and sending it to their feeds.
Also, I get it. Maybe you don't own a retail shop that has awesome clothes, charming household oddities, or a real connection with your local culture; using compelling images can be harder for niche companies. Have you ever heard of Topo Chico? You know, the company that sells Mexican mineral water? Giovanni Gallucci, Topo Chico's Social Media Ambassador, came to last year's Confluence Conference and spoke on how he (over the course of just a few months) was able to make water fashionable through their Instagram account. Let me repeat: He made WATER cool. If you have 30 spare minutes, give his Confluence session a watch.
Once again, Facebook rules everything around us. However, at least among the younger demographic (people who use social media religiously/people you should probably be connecting with), Instagram is quickly becoming Facebook's popular baby brother. According to a 2015 study by Pew Research Center, 55% of young adults (ages 18-29) were Instagram users by April, up from 53% in 2014 and 37% in 2013. Expect this number to keep rising. Instagram is ready for a takeover.
Want to learn more about Instagram? Learn more about Instagram engagement on our blog, "Don't Leave Your Instagram Followers Hanging…"
The post Tips for Launching Your First Instagram Campaign appeared first on BigWing Interactive.]]>
The post Digital Marketing Predictions for 2016 appeared first on BigWing Interactive.]]>
In our previous post we shared highlights of digital marketing in 2015, but what about the future?
The hat from Carnac the Magnificent (reference for those under 30) was smuggled to office so we could peer into the future of digital marketing. If we're wrong–blame the hat.
"I hold in my hand these envelopes. As a child of four can plainly see, these envelopes have been hermetically sealed…."
Twitter acquires Blab and Meerkat and combines it with Periscope to become the largest "Live Video Network" in the world; plus pays each channel shared revenue based on views–in order to sell advertising of course.
Have other digital marketing predictions for 2016? Let us know on Twitter @BigWingAgency
The post Digital Marketing Predictions for 2016 appeared first on BigWing Interactive.]]>
The post 2015 Highlights in Digital Marketing appeared first on BigWing Interactive.]]>
Don't worry, we've polled our smartest and brightest to come up with a few highlights in digital marketing in 2015.
1. Google announced the "mobile friendliness" update in April 2015. This was an update to the mobile ranking algorithm, prioritizing mobile-friendly sites to rank higher in mobile search. This was significant for a few reasons:
a. It was a strong signal from Google that designing and building for the mobile web will continue to be more and more important
b. It was the first time Google has announced a major algorithm update before it happened, giving website owners a chance to prepare
Thanks to the advance warning, we were able to help many of our clients without mobile-friendly sites make the necessary improvements before the change rolled out. While impacts of the mobile-friendliness update were small at first (thanks in part to everyone having time to prepare), the change has resulted in mobile search results looking much different from desktop search results now.
2. Google confirmed in October that it has been using a machine learning algorithm called RankBrain to try to find relationships between online entities. This confirms that trying to build topical relevance and authority and optimize for good user experiences will continue to be important as Google incorporates user inputs into their overall ranking algorithm.
3. Mobile searches passed desktop searches in 2015–thus making your site's mobile experience and functionality that much more important.
4. Google's Adword Ad Preview Tool became better and the regional setting was removed from google.com search results. Also, Adwords for Video integrated into Adword UI with improved metrics.
5. Ad blocker users grew to 198 million worldwide as more vote to have input about how and when they are marketed to.
6. WordPress.com moved from being PHP based to more Javascript driven – code name Calypso.
7. Google local search results had a fairly big shake up this year. Now only 3 local results are displaying instead of the traditional 3, 5, or 7 packs. The new local results are called 'snack packs'.
8. Content Marketing became even more targeted and driven by persona research, customer data, and business goals to determine what to create and how best to promote the content.
8. Facebook Business Pages can now become verified – increasing visibility in Facebook search results and increasing trust. (how to verify your page)
9. Facebook advertising became even more data driven with conversion pixels – soon to be Facebook Conversion Pixels.
10. Twitter had a flurry of updates this year including a roll-out of their new data dashboard, changes in direct messaging, increased video capabilities, and more.
11. Instagram became the fastest growing social network and advertisers are moving into the realm – especially with the added ability to create Instagram ads from the Facebook advertising platform.
12. Pinterest updated their search feature to include visually similar pins. You can zoom into a specific portion of the pinned photo to select a rug, then Pinterest shows all pins visually similar to that rug. This will make for an even richer shopping resource–especially combined with Rich Pins.
13. Google Plus is being dismantled as the platform isn't able to gain enough users.
Want to know our digital marketing predictions for 2016? Look into the crystal ball.
The post 2015 Highlights in Digital Marketing appeared first on BigWing Interactive.]]>
The post Choosing the Ideal Social Media Platform appeared first on BigWing Interactive.]]>
Assessing each platform from an audience perspective and understanding the significant differences each has to offer will allow you to determine which social outlets suit your business needs. You'll want to know the benefits and drawbacks of each platform as it applies to your business, something that will help you determine where you can make your greatest impact.
So how do you decide which social networks you should pursue for your brand? Before you dive in, evaluate this breakdown of opportunities and shortcomings of the most widely-used social platforms for business.
Each one of these social media outlets caters to a different audience.
For example, if you're a landscaping company with a collection of beautiful photo assets and your target market demographic is between 30-45 years old, Facebook and Pinterest might be the best channels to share your brand's story because they are both visual platforms geared toward a more mature audience.
If you're an automotive company trying to reach new prospects, you could use Twitter to tap into conversations about new vehicle makes and models with a specific target audience. You can also use social listening tools to discover what people are saying about the industry, allowing you to embed yourself into the conversation. With Twitter, you can ride hashtag trends and tout industry related news to maximize your reach. The Twitter community values real-time interaction and meaningful connections.
The more authentic interactions you have with your audience, the more your brand will extend its reach and thrive.
Bottom line: It would be ideal if we could all have the bandwidth to be on every social network. But ain't nobody got time for that. Instead of having a sub-par presence on a ton of different platforms, focus your energy and time investment on being awesome and inspiring on just a couple of social platforms that are truly ideal for your specific business needs.
The post Choosing the Ideal Social Media Platform appeared first on BigWing Interactive.]]>
The post 4 Steps to Take Your Startup From Bland to Grand appeared first on BigWing Interactive.]]>
Startups aren't easy. Branding them isn't either. But there are a few basic rules you can follow to not be Piped Piper in real life. Because in real life, branding as a joke isn't nearly as funny.
Have you ever seen a Windows OS sticker on the back of a bicyclist helmet? Or as a tattoo? If you did, would you pity the person? On the flip side, the Apple logo is everywhere. It's evolved into its own fashion statement. When you see the white apple, you know Mac is in the house.
That's what great logos do. If your logo takes explanation, if it's messy, if it cannot stand alone, if it does not reproduce well in small sizes or in large sizes, across the horizon or straight up, if it makes a lousy tattoo, you don't have a strong logo.
Get one. Keep it clean. Make it distinctive. Use it on everything. It's uber important.
The key to getting your look right is knowing your audience. Learn everything you can about your customer, and create a design that reflects their interests and needs. Monster Energy makes thrill-seeking males feel macho. Apple is the standard for trendy young tech users. After you've done your research, do something unique that resonates with your perfect customer. Entrepreneur made a great infographic on this.
Red is the color of your hunger. Don't believe us? Order a pizza from Papa John's. What color is on the box? Or grab a bucket of extra crispy at KFC. Or supersize your fries at McDonalds. Travel down under at Outback Steakhouse. Count the flair at TGIFridays. All these company logos are red. If that doesn't convince you, go on a binge fest at Chili's, Wendy's, Jack in the Box, Red Robin, and Arby's.
Colors matter. Red stimulates appetite in the same way blue calms it. Green calms. Yellow energizes, while often making babies cry. The color you choose will evoke an emotion and, in some cases, a significant reaction in the viewer. Choose wisely.
The same goes for typefaces, photo styles (down to the filter, contrast, and saturation), white space and the lack of white space.
Figuring out the emotions you want to create is as easy as asking what problem you want to solve. JCPenny has a very crisp, professional image because they want to help people look their best. Watch how this Outback Steakhouse commercial opens with butter being poured over a steaming hot lobster. They solve your angry red hunger problem by making you hungry.
Once upon a time you confused your audience. You gave them too much information. Or too much unnecessary information. Or too much super necessary information but told in such a tedious fashion they stopped caring it was necessary and started binge watching Wheel of Fortune.
One of the most overlooked, yet dire, branding mistakes you can make is ignoring your company's voice.
An online presence with no voice is a robot with no personality.
Defining that voice is not defining your services or products. That's defining your services and products. Defining your voice is determining how you are going to enchant, thrill, educate, and enthrall your audience about the things you defined for your services and products.
Why is your voice important? Because it could be the difference between whether anyone comes to your party or not.
The key to making content that's better than average is doing your homework. Research your audience with data on your website visitors' behavior. Do keyword research before you start writing your blog. Answer common questions in a way that's entertaining. If your post looks bland, create an infographic.
It's easy to think you care about user experience until you see just how much it really influences purchasing. Experience Dynamics made a great infographic about this you can view in its entirety here.
Talking to an empty room is still talking. And what you have to say to that empty room could be riveting. Talking to an empty room is also pointless and quite sad, so don't do that.
You have lots of great things to say about your company. So why isn't anyone listening? Maybe they would if they could hear you.
Where you talk is as important as what you say. If you want an ongoing conversation with your prospective clients, a radio commercial isn't going to get you there. Try social media. If you don't want a conversation with your prospective clients but instead a quick sale, social media will annoy you. Try pay-per-click.
Whatever your objective, whatever your message, there's a right and wrong channel. It isn't only about talking. It's about being heard. That's why that empty room will always leave you wanting.
How effective a messaging channel is will depend on what you have to say. Emails are a great way to send useful information and establish trust with your customer. If you send several sales ads in a row, you'll probably quickly see your list unsubscribe. Research what your customers are saying and why they are saying it. Your message is much more powerful if it speaks to people with a personal touch.
You can't fake this. If you want to have a powerful influence on your customers you need a powerful understanding of them, and that comes with empathy. Care about your business and the people it affects. Your customers will know when it's real.
The post 4 Steps to Take Your Startup From Bland to Grand appeared first on BigWing Interactive.]]>


text:
Thanks Fellow Jeeper
I was in the drive thru at Chick-Fil-A in Martinsburg today and a fellow Jeep - black JK - Good looking guy even -let me out cause the cars were wrapped all around the building.
Gotta love the fellow Jeepers!
Thanks! from the blond chick in the lifted blue TJ.
|The time now is 02:53 AM.
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