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Frequently Asked Questions
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Frequently Asked Questions
Getting Started with a Website
- Can I visit your office and talk about a website?
The bwired team are happy to share their knowledge with you. Give us a call on 1300 780 566 to arrange a free introductory meeting at our Melbourne office.
- Why would our organisation want to develop a website?
According to comScore's World Metrix measurement service, the global internet population is now more than a billion - not including users accessing the internet from their mobile phones. The Asia-Pacific regions accounts for 41% of all users. Increasingly, time-poor consumers are turning to the internet to learn about organisations, products and services. In only a few years the internet has evolved to become the most popular way to communicate with customers, prospects, investors, employees, the media, and the many other stakeholders a company has.
Your website can help you achieve measurable results in the critical business areas of Research, Image, Sales and operational Efficiency.
bwired can help you develop a website strategy that will help you achieve overall business goals and objectives by tailoring an online solution to meet your unique needs.
For more information, email us, or call 1300 780 566 to speak to one of our strategy consultants.
- Can we develop a website ourselves, or do we need an expert?
The simple answer is, without working knowledge of graphic design, user interface and the online environment, no. Your website should be considered as another business, but in the online world. There are some important things to consider above and beyond establishing a "web presence."Build it and they will come" is not a strategy for success online. No matter how aesthetically pleasing a website may be, there must be a strategy behind it to achieve results.
Web design is just one component of the service we provide. We integrate your business strategy with the design, layout and functionality of your website to ensure a positive user experience for your customers and prospects and the achievement of overall business goals and objectives.
Our website management platform, Core dna, allows you to take control of your website after launch, should you choose to, allowing you to quickly and easily upload and edit content in real time.
We also offer a range of value-added services including content marketing, SEO, social media management, analytics enhancements, social media ads and website updating for those who do not want to manage the site itself.
- Why should I invest in a bwired website?
bwired specialises in developing and implementing web-based business strategies that generate return-on-investment. Our methodology proven over fifteen years of digital development is to Strategise > Build > Optimise.
We also build websites exclusively on our very own, proprietary Content Management System (CMS), Core dna,
Core dna is a complete digital experience platform (DXP) that helps you build and optimise complex, dynamic websites with less code than ever before - all from a single login.
Learn more about our strategic implementation and our own methodology, Strategise > Build > Optimise and Core dna or call one of our strategy consultants on 1300 780 566.
- How long does it take to produce a website?
- A bwired website production takes about 4-6 weeks. Depending on how fast we receive content and images, it can also be launched faster. Get in touch with our team to find out more.
- How do we know who our audience is and how do we tailor our website to meet their needs?
You may have many different audiences for your website- it usually depends on what type of business and industry you are in. Our strategy consultants can help you determine who these target audiences are, how to effectively reach them, and how to satisfy their needs online. We can provide you with a digital solution to make your users are able to easily navigate and engage with your website.
- What extra services does bwired provide for my website?
Beyond web design, web development and online strategy consulting, bwired offers a wide range of managed service solutions, including website auditing, analytics review, analytics enhancements, content marketing, Conversion Rate Optimisation (CRO), Facebook and Instagram ads, social media management, and search engine optimisation (SEO).
Our proprietary technology, Core dna, enables you to update and manage your own content, but if you don't want to manage the site itself, we offer service plans where updates and optimisaton are done through bwired staff.
- How many pages will my website need?
The amount of pages you will have on your website depends on content; start with an 'About' page telling visitors what your business does and go from there.
Pages can be created (and removed) as your business expands or innovates, and with Core dna's Digital Experience Plaform (DXP), you or your staff can easily make these changes on your own.
Content Management System (CMS)
- Does the system allow authors to create and edit links to other pages within their site and external URLs?
Both Internal and External links are possible using Core dna DXP. You can add manually by entering the URL and the "Tool tip" or keywords behind the links as well for extra search engine friendly content.
Call bwired today on 1300 780 566 or email email@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- What level of control do we have of the CMS functionality if we want to change it?
bwired provides the code behind Core dna DXP and maintain it for all of our clients. We are constantly updating the functionality based on customer feedback. If you have additional functionality that you would like to see we would be happy to look at that. You have full control over your content and site structure via the CMS from changing/adding pages, updating words, creating tables, adding links and changing or modifying images.
Core dna DXP is a fully scalable solution with an offering of over 80 applications. If you decide to include further modules, your "switch on" costs are reduced as your website grows. Divided into Content, Connections, Interactions and Transactions, the collection of applications work together to deliver a superior digital experience for your visitors.
We provide training with each element of Core dna so that you can maximise your use.
Call bwired today on 1300 780 566 or email firstname.lastname@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- Does the CMS contain any content sign-off/acceptance functionality?
Core dna DXP supports multiple levels of security and allows users, based on their security access, to authorise content, i.e. a page cannot be published unless authorised. We also conduct an official audit prior to the website going live and both the client and bwired sign-off that the website is complete.
Call bwired today on 1300 780 566 or email email@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- How does a e-newsletter help my business?
The Core dna DXP Newsletter application enables you to send newsletters to specific target groups. The newsletters can be laid out nicely to ensure they are being read. Core dna automatically manages, updates and maintains your contacts and group details. Have a look at the direct marketing series, to find out more about smart business solutions or send us an email to get some sample newsletters.
Call bwired today on 1300 780 566 or email email@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- If there is static content how is this updated?
Static content and templates that cannot be changed using Core dna DXP can be easily changed by the bwired support team. Changes would be priced according to the amount of work required or can be handled as part of your initial support agreement.
Call bwired today on 1300 780 566 or email firstname.lastname@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- Which database environment is used to store the CMS contents?
Core dna DXP starts with an infrastructure designed from the ground up in a stack we call "The Hybrid Cloud". The database architecture is divided into two sections: the "Private Cloud" and the "Public Cloud".
In the Private Cloud, we house the performance, security and the database elements of the stack. This is managed with our own IP range, giving complete control. In the Public Cloud, cache and software servers are scaled, providing you with limitless capacity and real-time scaling capabilities to cope with unforeseen demands. More information is available by meeting one of our Consultants.
Call bwired today on 1300 780 566 or email firstname.lastname@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- How does a CMS improve operational efficiency in businesses?
Content production is collaborative and inter-departmental, CEO's, managers, administrative assistants and so on are all involved in the content production process. Operational efficiencies are improved through a CMS by providing an automated workflow and collaboration process. Time is money and money is saved by not having to continually refer content to your businesses developer. CMS gives back the control to you.
Call bwired today on 1300 780 566 or email firstname.lastname@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- Does your system have usage statistics?
The Core dna DXP inbuilt Content, Connections, Interactions and Transactions analytics dashboards assist in effectively capturing valuable information to improve your online strategy and ROI. With detailed usage statistics, you are able to learn from the behaviour of your website's visitors and improve your website accordingly.
Hosting experiences with many online businesses across a variety of industries allow bwired staff to provide you with the know-how to optimise your site.
Call bwired today on 1300 780 566 or email email@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- Does the Core dna DXP allow me to upload PDF Documents?
Core dna DXP allows for the simple upload of Adobe Files.
You are able to link a PDF document to text or to an image of your choice. The process is simple and provides you the capabilities to engage your online visitors further.
Call bwired today on 1300 780 566 or email email@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- Does the CMS require the use of SSL?
The CMS can be used with or without SSL depending on the content you wish to supply to visitors and whether or not you want to make your website a secure transactional website. We also supply security on our website which allows secure pages that are username and password protected without the need for an SSL if the website is non-transactional.
Call bwired today on 1300 780 566 or email email@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- Which Operating System / environment can the CMS run on.
Core dna DXP is entirely web based, cloud hosted and browser independent. It can run on a range of operating systems and with most browsers such as IE, Firefox, Mac's, etc. As long as you have an internet connection, you are able to login to your website from anywhere in the world. This approach allows us to constantly update your technology and have it instantaneously passed to you.
Call bwired today on 1300 780 566 or email firstname.lastname@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- Are there benefits with using a Content Management System? If so, what are they?
Each type of content management tool provides a different set of business benefits and collectively a whole combination of improvements that provide a return and increasingly a profit on the investment.
A CMS enables online information to be fresh, consistent and a high quality.
Reduced customer (internal & external) dissatisfaction created by having incorrect information.
Reduction in legal issues created by displaying incorrect information.
Increased value perception of the information provided.
There is a higher likelihood of a customer re-visiting the site.
Some search engines rank pages that change frequently higher in search results.
A CMS facilitates the re-use of content
The re-use of content across multiple websites or pages creates an enhanced productivity value.
The re-use of web output to broadcast over e.g. DTV, Mobile Phones, Kiosks creates new audiences.
The syndication and reuse of content from other suppliers are made easier.
A CMS ensures enhanced productivity & job satisfaction of the web team
Webmasters can focus on technology and areas such as redesign and functionality.
A more appropriate use of the web team results in lowered production costs.
Enables a quick response to changes on competitors websites.
A CMS enables decentralised content creation, which enables global contribution of content and information.
The 'speed to market' of changes and new content is improved by avoiding the IT bottleneck.
Content creators/editors are able to take ownership/responsibility for the information they provide.
A CMS provides either a competitive advantage or eliminates a competitive disadvantage.
Increasingly the website is the window that investors use to evaluate a company. A dynamic, changing website creates the impression of a forward thinking company. It enables a 'speed-boat' response to changes in the competitive environment.
Call bwired today on 1300 780 566 or email email@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- Does the website use a Content Management System (CMS)? What level of control will we have?
Yes, our clients' websites run on Core dna DXP, which is controlled by several levels of security, which is set by you. You are able to assign different access to the website to appropriate personnel. Each member who will be provided access to the website will be given a username and password that can be easily changed. This way we are providing you maximum flexibility to run and control your website.
Call bwired today on 1300 780 566 or email firstname.lastname@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- Why do I need a CMS?
For many organisations the need for a Content Management System boils down to two main factors;
1. Internal pressure - the desire to easily create and manage content in a more efficient manner
2. An awareness that solutions are available (at a price that is not preventative to using them)
3. Legislation! As across the globe governments are tackling the accessibility of information and forcing organisations to comply.
However, it is important to recognise that CMS solutions themselves have also evolved to the point where they are now:
1. Genuinely easy to use
2. Easier to deploy with pre-built, modular applications
3. Stable products that are constantly developed by dedicated developers
4. Less costly (which in turn improves the return (profit) on investment)
5. Standards enforcing - so that the legislative requirements can be met using the tools
6. Strategically significant to an organisations operations.
Call bwired today on 1300 780 566 or email firstname.lastname@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- Does the authoring interface make sense to non-technical users who are familiar with Microsoft Word?
Yes. Core dna DXP is bundled with a default WYSIWYG editor allow you to update your site with basic Microsoft Word skills. It is not necessary for the user to be efficient in HTML coding though the system does give the option of the more advanced editor to do this.
No technical experience is needed to use Core dna DXP. It is a straight forward and intuitively designed platform that gives the power back to you. With Core dna you will be able to update and edit content with ease, improving the operational efficiencies within your business and ROI.
Call bwired today on 1300 780 566 or email email@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- What is a CMS system?
A content management system serves as a store for a wide range of information assets, including text, image databases and so on. Information loaded into the system can be structured and output in a number of different ways.
Our content management partner is Core dna- a leading digital experience platform (DXP) that has been engineered from the ground up. It provides mid-market organisations with the ability to meet their objectives for their corporate website, eCommerce, intranet, extranet, mobile, social and online marketing. Core dna is a cloud hosted SaaS with over 80 integrated applications which can be built into the single user interface.
Call bwired today on 1300 780 566 or email us at email@example.com.
For more information on Core dna DXP visit their website.
- What measures are in place for the CMS should bwired discontinue the product or go out of business?
Our CMS is propriety and we continue to maintain and upgrade our CMS to provide our customers with an advanced product. Should we discontinue you would transfer your website contents to the provider of your choice and your operation can continue with their CMS system.
Call bwired today on 1300 780 566 or email email@example.com for more information.
- What types of CMS are available?
bwired website builds are created with the Core dna Digital Experience Platform (DXP). Core dna is a global provider of integrated marketing solutions. Engineered from the ground up, the innovative software-as-a-service (SaaS) allows us to manage, create and evolve your digital presence.
Why not check it out? For a full description of the Core dna DXP products and services click here.
Call bwired today on 1300 780 566 or email email@example.com for more information.
- Can the CMS be installed on a client system?
Core dna DXP is not an application that can be installed at client sites. All you need is a browser to access the CMS and you can begin managing your website. We can install a complete web server environment at Salmat, and Core dna can be licensed to you as a SaaS (Software-as-a-Service). Although, we recommend that your site be hosted with bwired to take advantage of our highly reliable server farm. This allows for a seamless introduction of software upgrades and lowers the cost for you.
Call bwired today on 1300 780 566 or email email@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- Why separate content from page design?
Page design and layout are defined in bwired Templates. Templates are used to apply a design to one or more pages in a website. Changes to a Template automatically appear in all web pages that use that Template.
Centralised maintenance of page design enforces consistency.
Call bwired today on 1300 780 566 or email firstname.lastname@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- Is a visual hierarchical view of the site structure available for the administration interface?
Yes, a complete sitemap is available for the administrators to facilitate the current virtual web site management.
Call bwired today on 1300 780 566 or email email@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- Is content previewed using the same template as a live version?
Yes, users can modify and delete content objects directly from the current web page (thanks to the easy-to-use Core dna DXP) according to their access rights.
Modifications can then be directly viewed in a preview mode before being updated to live version. It gives the power back to the user in designing the look and feel of web pages.
Call bwired today on 1300 780 566 or email firstname.lastname@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- Can the finished website be hosted by the client?
Yes. However, our customers usually just add our web server to their DNS settings and access Core dna DXP at bwired. This would be seamless to your users and can appear as if it is an internally hosted site.
Call bwired today on 1300 780 566 or email firstname.lastname@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- Can I update images?
Withe Core dna DXP you are able to upload and store images on the backend system so that they are available for you at anytime and place. Images can be resized to most sizes. Images can also be modified to link both internally and externally.
Call bwired today on 1300 780 566 or email firstname.lastname@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- Can I update my own website?
Core dna'a modular structure results in a robust, flexible website solution that provides measurable results, is easy to edit and update, and intuitively designed. Our technology is second to none, we sit on the leading edge of what we do not the bleeding edge.
With Core dna DXP you don't need to worry about upgrading software, installing patches, or scaling and securing the infrastructure. All back end technology is managed by the dedicated team and updates are rolled out seamlessly.
- I use the Core dna DXP, how do I get support through bwired?
Core dna DXP is a user-friendly tool, but if you do require some information or support please don't hesitate to get in contact with one of our friendly staff.
You have a number of options:
1) Ring our Customer Support line on 1300 780 566 9am-5.30pm Monday to Friday.
2) Email your questions to firstname.lastname@example.com and we will respond as quickly as possible
3) Email your account manager directly.
To learn more about our Content Management System visit: Core dna DXP.
- Can images be links?
Yes, images can be linked easily through the system. Keywords can easily be integrated behind the images and links to improve search engine ranking.
Call bwired today on 1300 780 566 or email email@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- How does the Core dna DXP allow the author to manage the site structure?
Any users of the Core dna DXP can create a subpage directly from the current web page. They can also move pages and sub-pages in another part of the site. They can also copy any object of content, a page or a full section including several subpages in any other part of the website.
Call bwired today on 1300 780 566 or email email@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
- What differentiates Core dna from other CMS options?
Core dna is not just a CMS, it's a complete Digital Experience Platform (DXP). Not only it allows you to manage your Content, but also provides you with a suite of apps to manage digital Connections, Interactions, and Transactions.
Call bwired today on 1300 780 566 or email email@example.com for more information.
To learn more about our Content Management System visit: Core dna DXP.
Search Engine Optimisation (SEO)
- How do I find the best keywords for my website?
Your objective is to help your audience find you. You need to identify the specific keywords your target market uses to find what you are offering. Your whole strategy relies on getting this right.
There a number of ways to find the best keywords for your website and below are some references you can try.
- Wordtracker - Wordtracker helps you choose the right keywords that will help your search engine placement and ranking. Use Wordtracker for keyword research to learn what keywords and key phrases your customers are using to find the products or services you offer.
- Keyword Discovery - Discover the right keywords to target on your website and PPC campaigns. Identify common keyword misspellings, seasonal trends, related and industry terms. Run keyword permutations and even translate your keywords to and from various languages.
- Google Keyword Planner – Keyword Planner is a free AdWords tool that helps you build Search Network campaigns by finding keyword ideas and estimating how they may perform.
The bwired team can assist you in getting your keywords right by analysing your industry and identifying the most appropriate keywords for your organisation. If you need help using the above tools, or would like to engage our services, call us on 1300 780 566.
- What is covered in an initial site analysis report?
An initial site analysis report will cover ranking with major search engines, search engine penalties, backlinks, index status, server type, domain issues and IP status.
- Which Search Engines should I submit my website with?
Google, Yahoo and Bing are some of the major search engines which we utilise in our SEO campaigns. We submit all of our websites each month to ensure they are getting indexed regularly and found in search engines.
We also recommend submiting to some of the smaller, industry-specific search engines your target audience might turn to for fast results. Try www.searchengineguide.com.au for help determining which industry-specific search engines you may wish to use.
- How can bwired help me to achieve high rankings in search engines?
bwired offers a range of comprehensive SEO packages.
SEO is an ongoing process, and should ideally commence prior to website launch.
Before we consult the design team we spend time developing a website strategy. A competitor analysis is conducted. This includes reviewing websites that achieve high search engine rankings with your industry. We report on relevant keywords to be used in the content and start developing a website structure.
The way we code the webiste is 'Search Engine Friendly'. We make it easy for search engines to evaluate your website. There are many secret methods that we adopt to produce high rankings for our clients.
Website Launch
Once the website is launched, it is 'submitted' via a proven process, which ensures that the search engine evaluates the website in a correct manner.
Our clients have 24/7 access to reports on how their site is performing on search engines.
The reports present the following information:
- Search terms visitors have typed into search engines (Google, Yahoo) to find the website.
- Where the website is ranked in Google & Yahoo for specific search terms.
- Where visitors were referred from i.e. other websites, banner ads, Yellowpages, search engines and more.
- Number of visitors versus how many pages they viewed.
- Breaks down daily traffic for page views and traffic numbers.
To get a better understanding, call us on 1300 780 566.
Our business consultants will be happy to share their knowledge with you.
- How do I know if my website is set up properly for search engines?
Unfortunately, for some, there are site design/setup issues that can make it very difficult for the search engines to list your web pages no matter how well you optimise them. Websites that are built in Flash, Frames and use Dynamic URL's, no matter how well you optimise them, will not be listed as well as those that have minimal use of these functions.
You may have heard that "content is king" and wondered if this is true. It is. Search engines do not recognise graphics or pictures, only written content. Write clear, concise, active, specific, personal, purposeful and relevant content based on your keyword strategy and always look to drive the reader forward.
- Why are search engines so important to the success of a website?
The success of your website depends on how many visitors you attract. This is called 'Website Traffic'.
The majority of people surfing the internet, use search engines to find websites that hold the information that they are looking for. For example, Google produces more than 200 million search results per day. If you want to increase your website traffic, you need the help of search engines. In Australia, the most commonly used search engines are Google, Yahoo!, Bing & ninemsn.
To get a better understanding, call our Melbourne office on 1300 780 566.
Our business consultants will be happy to share their knowledge with you.
- How can I get ranked on search engines?
Getting ranked on search engines is a complicated process which includes (but not limited to) the following activities:
- Developing the correct 'keywords';
- Placing these keywords within the content of the website;
- Designing & programming the website so that it is 'Search Engine Friendly';
- 'Submitting' the website to search engines such as Google, Yahoo! and Bing
- Ensuring that search engines regularly 'index' the website;
To get a better understanding, call our Melbourne office on 1300 780 566.
Our business consultants will be happy to share their knowledge with you.
- What is Search Engine Optimisation?
SEO (search engine optimisation) is the art of influencing search engines in order to improve rankings and secure top positions for keywords. SEO helps drive and increase quality website traffic.
Our strategy consultants are happy to share their knowledge. For more information contact us on 1300 758 566.
- How can I optimise my site for local search engine results?
Many searches are based on location and optimising your site for local searches is essential. Here are some tips:
- List your business with Google Places
- Include as much information about your business, products and services in your listing.
- Add photos, videos and coupons that will be of value to customers to your listing.
- Encourage your customers to leave positive reviews
- Add your business to local and general directories (bwired can also do this for you)
- Optimise keywords for local searches
These are only some of the ways you can improve your ranking in local Google searches (like Google Place search).
Call or email us at firstname.lastname@example.com for more on how we can help your SEO strategy.
- What is a 'keyword'?
Keywords were developed for use in search engine optimisation. A keyword is a word of particular relevance to the content within a given web page, or the website as a whole. Keywords should be as close as possible to the search terms users would type into search engines to try and find information about your products/services online. To improve your ranking in search engines, keywords should also be used within the content of your website.
To get a better understanding, call our Melbourne office on 1300 780 566.
Our business consultants will be happy to share their knowledge with you.
- What are meta tags & why are they important for search engines?
Meta tags are pieces of code that describe the content within web pages. They are not intended for users to see but instead pass information onto search engine crawlers, browser software and some other applications. They are HTML coded and take a variety of forms and serve a variety of purposes in the context of search engine optimisation.
The most common meta tags relevant to search engines are title and description tags.
Accurate meta tags are important because they improve search engine results.
- What is an SEO suggestions report?
An SEO suggestions report provides suggestions on how to improve page ranking, link building strategies, keywords, meta tags, heading tags, website content and website promotion strategies.
- What does a website analysis involve?
A website analysis generally involves a comprehensive analysis of a website's user interface against key success factors. This includes analysis of the website's usability, functionality and design.
bwired website analysis goes beyond user interface to analyse how the website is helping or hindering the organisation in reaching business goals and objectives.
After the fundamental aspects of the website have been assessed, the analyst will determine the level of search engine optimisation, including assessment of page ranking, link building strategies, keywords, meta tags, heading tags, website content and website promotion strategies.
- What is a robot.txt file?
A robot.txt file protects specific files (such as secured folders, administration pages or secure login pages) on your website from being crawled and indexed by search engines.
When a search engine "spider" crawls your site it looks for the robots.txt file. If it doesn't find one it assumes that it may crawl and index the entire site.
- What is involved in keyword research and analysis?
Keyword research and analysis is a crucial part of the SEO process. The right keywords will maximise exposure and generate quality traffic.
Keyword research and analysis involves the following important steps:
• Identifying keywords that potential customers might search for
• Analysing keywords based on search volume, competition and buyer intent
• Selecting keywords
• Deploying keywords into the content
- What is a keyword ranking report?
An initial keyword ranking report is a pre-SEO report that is delivered to the client once keywords have been approved prior to the commencement of link building.
A monthly keyword ranking report measures the performance of keywords over time on a monthly basis in order to ensure progress is being made and to provide a basis for continuous improvement.
- What is link building?
Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.
- What is a title tag?
A title tag is a piece of code that determines a page's title in search engine results. It is also the title seen by visitors of a given page.
- What is a traffic report?
A traffic report indicates where site traffic is coming from, which search terms were used and which websites provided referrals.
- What is covered in a website enhancement suggestions report?
An enhancement suggestions report will include suggestions for improvement regarding usability, functionality, design, conversions and SEO.
- What is involved in setting up Google Analytics?
Setting up Google Analytics involves integrating the Google Analytics tracking code throughout all of the pages of your website and any marketing campaigns in order to track reach and usage and learn more about website visitors.
Google Analytics provide detailed statistics and rich insights into your website traffic and marketing effectiveness.
- What is a sitemap?
A sitemap is a list of all of the pages in your website, which provides a guide to navigation for your users.
A sitemap.XML file is the file containing your sitemap. This file is submitted to search engines in order to provide a menu structure for your website to assist in determining the relevance of your website to a particular search.
- What is involved in keyword selection?
Keyword selection is based on research and analysis of a websites content in relation to its competitors and industry in order to utilise the descriptive terms that best describe your product/service offering, making it as easy as possible for your target audience to find online.
- Is social media more important than SEO?
Social media sites like Facebook and Twitter are becoming an important source to direct Internet users to websites rather than finding sites through a search engine such as Google. Integrating social media into your online strategy can be helpful to gain wider reach on the Internet, strengthen brand loyalty, show leadership and drive traffic to your website (as long as your target market is 'social media-friendly'.)
Social media is also seen as a cheap business tool compared to SEO. In the long run, however, the right social media strategy takes a large investment of time and it can be easy to get it wrong.
While social media is an increasingly important aspect of web marketing, search engine optimisation (SEO) remains an essential tool to attract users to your website. SEO planning and analysis is a long-term process that requires an effective strategy, analysis of your competition, monitoring of your ranking, and reviews and revisions to maintain a strong online presence.
Integrating social media into your SEO plans is also a helpful way to take advantage of both aspects of online strategy. Updating blogs, news updates and newsletters regularly and creating a conversation around your business, for example, will bring users to your site on a regular basis and keep your site fresh for search engines.
Call bwired or e-mail us at email@example.com for more information on how SEO and social media can help your website succeed.
Pay Per Click (PPC)
- What is tracking code?
Tracking code is a piece of code inserted behind URLs, linked content or action buttons which allows the administrator to track the actions that visitors take on their website.
Tracking code can be used for website analytics and for campaign analytics.
Once a Google Adwords account has been created, bwired generate the tracking code for tracking the goal and install the code in the respective goal pages.
- What is the Conversion Optimiser?
The Conversion Optimizer is a Google tool used to automatically find the optimal equivalent cost-per-click (CPC) bid for your ad each time it is eligible to appear, removing the requirement for you to manually adjust bids to reach goals. Because the Conversion Optimiser optimises placement in each ad auction, the tool allows you to avoid unprofitable clicks and gain as many profitable clicks as possible.
- What is PPC?
PPC, which stands for pay-per-click, is a method of advertising in which you pay a fee each time someone clicks on your ad. Essentially, it's a way of buying visits to your site.
Google AdWords is the most popular PPC advertising platform/system in the world. The AdWords platform enables you to advertise or create ads that appear of Google's search engine and other Google properties, such as YouTube.
- What is an ad group?
An ad group contains one or more ads which target a set of keywords, placements (where your ad may be displayed), or both. Your ad will be triggered by the keywords or placements in the ad group.
- What is a campaign performance report?
A campaign performance report organises statistics for each of the campaigns, providing an easy-to-read update on each campaigns effectiveness.
- What is landing page testing?
Landing page testing involves both A/B testing and multivariate testing, and is aimed at improving conversion rates.
Landing page testing involves trying different layouts, headlines, content, buttons, and colors.
Our platform is flexible, allowing us to split A/B test and multivariate test without making permanent changes to the site.
- What is a landing page?
A landing page is the page a user lands on when they are directed to a website from another link. It can be any page on a website, however landing pages are often tailored specifically to the audience where the link is positioned in order to promote a particular product or service, containing links off to relevant areas of the website.
- What is ad copy?
Ad copy is the content in your advertisement. Creative, intriguing, relevant ad copy is the key to getting your target audience to click through to your website.
- What is bid management?
Bid management in search engine marketing involves lowering your minimum bid through effective keyword grouping and optimisation.
- What is a Quality Score?
A Quality Score is a score assigned by Google to each of your keywords, based on how relevant your keyword is to your ad copy and to a user's search query. A high Quality score will trigger your ad in a higher position at a lower cost per click (CPC).
You Quality Score depends on mutiple factors, including:
- Your click-through rate (CTR)
- The relevance of each keyword to its ad group
- Landing page quality and relevance
- The relevance of your ad text
- Your historical AdWords account performance
- How do I improve my Quality Score?
Your Quality Score will vary depending on ad performance. You can improve your Quality Score by monitoring and refining your keywords and ad copy, thereby increasing the efficiency and effectiveness of your ad and reducing CPC (cost per click).
- What is involved in goal funnel and visitor segmentation setup?
Setting up a goal funnel involves identifying the series of pages a visitor must go through to reach a set goal.
Setting up visitor segmentation involves identifying and selecting the appropriate segmentation variables for use in learning information regarding buyer behavior.
The Goal Funnel Visualisation is a report from Google Analytics, which allows you to see where (why) users are abandoning conversion activities.
- What is Conversion Tracking?
Conversion tracking is a powerful tool in AdWords that lets you identify how well your ad campaign is generating leads, sales, downloads, email sign-ups, and other key actions for your business.
- What is involved in Google Adwords account setup?
Initial campaign creation and set up involves:
- Signing up with Google Adwords
- Selecting the targeted region and language for the ads * customers can be targeted by countries, regions, or by custom parameters you set yourself; and ads will be available to all users who have chosen the same language(s) you select
- Network selection
- What is a negative keyword?
Negative keywords are keywords that you specify in your PPC campaigns to ensure your ad doesn't show for that particular term.
Social Media Marketing (SMM)
- What is Social Media Marketing?
Social Media Marketing (SMM) is a way of engaging and interacting with your customers, future customers, and influencers through social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. SMM should be a part of your digital marketing mix, along with SEO (and PPC).
SMM is often referred to as "Earned Media", as opposed to PPC, which is "Paid Media".
- Why is social media marketing important?
Because social media marketing allows you to:
- Deliver your message to hundreds, thousands, or even millions of people (depending on the size of your business) at the lowest possible cost.
- Deliver real-time marketing messages
- Build and engage with community
- Address customers' enquiries
- Create content by listening and determining what people are looking for
- Gather feedback about your product and service
And many more.
- How do I choose the right social network for my business?
Unfortunately, there's no one answer to this question because every business has different audience. Here are 3 simple (but big) questions to ask yourself when choosing a social network:
- Does it make sense for my content?
- Do potential fans spend time there?
- Does it make sense for me?
- Should I be on Facebook?
That depends. If you don't mind the competition, then yes. More than 70% of online adults actively use Facebook. It is by far the most popular social network. If your customers are active online, they are most likely on Facebook as well.
- Should I be on Twitter?
The answer is again, depends. Twitter users are younger than Facebook, and are generally speaking more tech-savvy.
Many of Twitter users are "information junkies". Topical and timely work great on Twitter. But, be aware that tweets come and go really fast, so get your next tweet ready fast.
- Should I be on LinkedIn?
Yes, if you can play the business game. LinkedIn's audience is full of great insights on work productivity, networking, and job hunting. B2B companies love it.
- Should I be on Instagram?
Yes, if visual imagery is big in your business. Instagram works great in a pairing with Facebook and Twitter. More and more users join Instagram every day, albeit young ones.
- Should I be on Pinterest?
Yes, if you have big visuals in your content. There's a great demographic fit, too, for business that cater to women or brands that focus on categories like food or DIY.
Email Marketing
- What is email marketing
Email marketing is a form of direct marketing that uses emails to deliver a business message to existing subscribers, with the purpose of:
- Enhancing relationship with your audience
- Moving your audience to the next on-boarding process
- Encouraging repeat sales and customers loyalty
- Why should I use email marketing?
Email marketing is of the most consistent marketing channels over the past 10 years. VentureBeat reporteded that no marketing category has the longevity of email marketing. Here are some of the reasons why you should use email marketing as part of your digital marketing strategy:
- Email has large reach: With 3x more email accounts than there are Facebook & Twitter accounts combined, email is quite simply, the currency of the web. Anybody who is online has an active email, and when it comes to connecting with your prospects and customers, there's no channel with a wider reach than email.
- Email delivers your message: When people are subscribed to your mailing list, it's basically their way of saying they want to hear from you.
- Email drives conversions: One of the easiest ways to move your customers/readers to the next on-boarding process is through email.
- How do I grow my email marketing list?
One of the most basic ways to grow your list is to create something of value (i.e. content) to for your website visitors, and ask them to give you their email address in exchange for that content.
- How often should I be sending emails?
It depends.
Send email as often as people want to hear from you. You'll only find that out by running tests that gelp you determine how much is too much.
Mobile Internet Strategy
- Will knowing our target audience help our mobile website or mobile application?
Yes, knowing your target audience will allow you to optimise your mobile internet strategy to your business needs. For example, mobile apps can be good for established brands with an existing customer base that will receive added value from the application. Knowing your target audience also allows you to customise mobile website or application functions for the needs of your audience.
Our strategy consultants at bwired can help you determine who these target audiences are, how best to reach them, and how to satisfy their needs online.
- What factors should I consider in my mobile internet strategy?
Some factors to consider before developing a mobile internet strategy include your target audience, the functions of your website, the customer's experience with your website, cost, development, and the content you wish to use in your mobile internet strategy.
bwired can help you optimise your website (and take advantage of mobile web) according to your customer's needs by analysing customer behaviour, helping visitors engage with your website (both traditional and mobile), and allowing your internal staff to maintain updated content and news for your customers through bwired's intuitive modules and Content Management System (CMS).
- Why should my business use mobile internet strategies?
Mobile websites and mobile applications provide opportunities for offering something extra to existing users while also attracting new customers. Knowing which strategy to implement, however, requires planning and analysis of business objectives. bwired staff and strategy consultants can provide this expertise to help your business take full advantage of the opportunities available on the web, such as mobile internet strategies.
- How do mobile applications differ from mobile websites when it comes to usability?
Apps have a much higher usability than many mobile websites and offer a more engaging and integrated experience with users. One potential disadvantage is the fragmentation of mobile apps which must be developed for separate device platforms, thus adding to your cost. An advantage of developing different apps, however, is that they are guaranteed to work on each device whereas mobile websites may not be created for individual platforms
- How do mobile websites help increase customer usability?
Mobile websites can be accessed by customers using any phone with a web browser while mobile applications are fragmented along different devices like Android, iPhone and Blackberry. That said, you may have to build separate mobile websites for high end and lower range devices in order to increase usability, placing constraints on development. Increasing the usability of the website is essential; just because mobile websites can be accessed on any mobile device doesn't mean that users will want to access the website if it doesn't have a good design.
- How do mobile websites offer more reach than mobile applications?
Mobile websites come up in web searches so they offer more reach than applications that must be found, downloaded and installed. Many mobile websites are also being accessed via social media websites and e-mail, so it is also important to divert users directly to the mobile site and not the standard version which can be more difficult to use, thus removing the convenience factor.
- How can bwired help my business use mobile internet strategies?
bwired offers a personalised and comprehensive approach to web technology and business strategies. Our Mobile CMS module provides a simple interface to manage information for mobile phone-based browsers and mobile websites, allowing you to take your web content and turn it into simple and usable content and images that can be viewed on multiple mobile devices.
The strategy consultants at bwired can also help your business understand your target audience, how to reach them and how to satisfy their online needs, and adjusts your mobile internet strategies accordingly.
- What are the advantages of using a mobile website when it comes to functionality?
Updating editorial content is much easier on a mobile website as opposed to a mobile application which can take weeks to update and then requires users to update the app themselves. The content on mobile websites, however, should most likely be the basic but important features that can be accessed quickly and easily.
Domains and Hosting
- What is a Domain?
Its an address on the internet. For example, you are probably most familiar with internet addresses, where the domain name is prefixed by "www".
Call bwired today on 1300 780 566 or email firstname.lastname@example.com for more information.
- Can bwired buy a domain for me?
Yes bwired can purchase a domain for you why not call us today on 1300 780 566 or email email@example.com
- How much does bwired charge to handle domain name registration?
bwired does not charge for transfering of Domain Name Registration. We can also help you modify your domain to point to our DNS servers at no cost. To change the legal leasee of a Domain Name will incur a charge.
Call bwired today on 1300 780 566 or email firstname.lastname@example.com for more information.
- How do I know if a domain I like to register is available for registration?
There are number of ways you can find out. If you would like the bwired team could find out for you just email us at email@example.com or call 1300 780 566.
You may also like to try www.melbourneit.com.au
- What is Cluster Hosting?
This is a group of servers integrated together for one customer. Clusters are typically setup to meet one of the following design goals: increased performance or redundancy.
Call bwired today on 1300 780 566 or email firstname.lastname@example.com for more information.
Techie Talk Translated
- T1 Connection
A T1 connection is one of the fastest speeds of broadband internet, it uses a fiber optic cable which allows faster downloads and internet connections. It is environmentally friendly and uses less power, though it does cost extra for that connection.
- Flash
Macromedia Flash is a technology that allows multimedia content such as animations, interactive forms, games and other features to be embedded in web pages.
- VoIP
VoIP is an acronym for voice over internet protocol (IP). VoIP allows you to transmit voice information in digital form over the internet via tools like Skype or Google Talk.
- Bounce rate
A bounce rate is a percentage which indicates the number of visitors who exit your website from the same page they entered without clicking through to any other pages. A high bounce rate might be a result of a confusing user interface or low quality content.
- Bandwidth
Bandwidth can refer to either:
-the rate at which data can be transferred (a lower bandwidth internet connection will load data slowly)
-the amount of data which can be transferred (before overage charges apply)
- Phishing
Phishing is a term that is used to describe a scheme which an unscrupulous person uses to fish e-mail for personal information like social security numbers, passwords, credit card numbers and account information
- Domain name
A domain name is a string of numbers or letters separated by periods that identifies the address of a computer network connection and its owner (eg. www.bwired.com.au).
- Mash-Up
The term mash-up refers to a web-based application created by hackers and programmers which allows the user to mix and and match data and applications from multiple sources into one dynamic entity.
URL stands for Uniform Resource Locator. The URL of a website specifies where an identified resource is available and provides the mechanism for retrieving it (eg. http://www.bwired.com.au/index.php?action=home)
- Augmented Reality
Augmented reality (AR) mixes real-time video of the physical environment with virtual elements to overlay computer generated images onto the physical environment. The best way to wrap your head around AR it is to see it for yourself- check it out:
- Browser
A program or tool (such as Internet Explorer or Mozilla Firefox) that enables users to view web pages. This term is often misunderstood to mean a search engine, like Google or Yahoo.
- Wiki
A wiki is a website that allows users to contribute to content using their own web browser.
The purpose of a wiki is generally to share knowledge.
- Viral Marketing
Viral marketing is a technique used for raising brand or product awareness, that involves creating a campaign that induces viewers to spread the marketing message on to other viewers. Viral marketing is often web-based, via sharing tools such as email and social networks like YouTube and Facebook
- Meta Data
Meta data is the information contained in the header of your browser which provides information about the page you are visiting. For example right now yours should say "Meta Data-Techie Talk Translated--bwired". Meta data is contained within meta tags, a type of HTML tag.
SQL stands for Structured Query Language. SQL is a database computer language that allows users to easily manage relational database systems by providing fields to which information can be assigned.
- Crowd Sourcing
Crowd Sourcing involves outsourcing work traditionally performed by employees or contractors to a group (crowd) of people (unpaid) online.
SEO stands for search engine optimisation. SEO involves customising the content of your website so that it can be found in search engines like Google and displayed as high up as possible
- Protocol
A protocol is a standard set of rules that enables the connection, communication, and data transfer between computers across a network.
- Accessibility
A websites accessibility refers to how accessible it is to people with disabilities such as the visually impaired or the hearing impaired. Accessibility is particularly important for organisations providing information to these people, however should be considered when implementing any new website.
- Tablet
A tablet PC refers to a laptop or smartphone equipped with a touchscreen, which allows users to operate the computer without the need for a keyboard or mouse.
- Server
A server provides users with particular services such as access to the web, email, and FTP.
It is essentially a system which allows data to be centralized and stored for access by multiple users.
- Tumblr
Tumblr is a social networking site that lets you effortlessly share thoughts, photos, quotes, links, music, and videos; from your browser, phone, desktop, email, or wherever you happen to be. Like many social media Tumblr also allows you to customise your profile.
Tumblr allows companies to display images and video without committing to a full YouTube brand channel or regular blog. It often works best when dealing with single concept ideas.
IPTV stands for Internet Protocol Television. IPTV is the system through which digital television is delivered. IPTV uses the architecture and networking methods of internet access networks rather than traditional radio frequency broadcast, satellite signal, or cable television (CATV) formats to deliver live television, time-shifted programming, and content (or video) on demand.
- User interface
The user interface of a website is what your visitors use to view and navigate the site. Layout, design, usability and functionality are all elements of the user interface.
- Link building
Link building involves building links within a website, building forward links to related websites, building backlinks from related websites, building reciprocal links between related websites, building links in general directories and gaining authoritative links from .edu and .gov websites. It also involves submitting articles, blogs and press releases in related websites and social bookmarking sites.
- https://
Is used on sites that record information like banking details for transactions.
The extra s on the end is part of the Secure Sockets Layer protocol (SSL) and this indicates that this page is safe.
ISDN stands for Integrated Services Digital Network. An ISDN allows for integrated voice, data, image and video services to be processed at high speeds over the digital telephone network at high speeds.
- Typography
Typography is a technique used by designers to differentiate the creative design of a website.Typography is the art of creating type designs, modifying type glyphs and arranging type.
RSS stands for Really Simple Syndication. It allows content to be syndicated from one site to another, as well as allowing users to subscribe to content (eg. you could subscribe to one of our blogs). You can use RSS for any web page that displays the little orange RSS button in the right hand corner of your URL field.
TXT is the file extension format used for plain text files.
SSL is an acronym for Secure Sockets Layer. A secure sockets layer enables the encryption of sensitive information during online transactions.
An FTP is a file transfer protocol. It allows you to transfer files between your computer and the internet
DNS stands for domain naming system. A domain naming system is a hierarchical naming system which translates human friendly domain names into numerical identifiers.
- Minisite
Often referred to as a microsite and used for a number of purposes (individual products, sub-brands, affiliate organisations...and the list goes on), a minisite usually consists of one to five pages, and generally has no sub-pages.
- Digital Wallet
A digital wallet is the encryption software that works like a physical wallet during electronic commerce transactions. It can hold a user's payment information, a digital certificate to identify the user, and shipping information to speed up transactions; and is encrypted against piracy.
API is an acronymn for application program interface. An API is a method used to allow communication between one external system and another (eg. your company's accounting system and the ATO).
- Virtualisation
Virtualisation is the creation of a virtual version of something. Virtualising involves creating storage online which is not dependant on location, removing any dependency on physical hardware.
UI is an acronymn for User Interface.
JPEG stands for Joint Photographers Expert Group. A JPEG is an image file format. A JPEG is a web friendly image file format.
- Botnet
A botnet is a "robot network" of computer systems that have been infected by malicious software and can be controlled by the "botnet herder " remotely from the same "command and control centre".
A botnet is a group of bot infected PCs that are all controlled by the same "command and control centre".
- Foursquare
Foursquare is a GPS location-based social networking tool that allows you to "check in" to destinations and publish your whereabouts on your social network's news feed. Members are awarded status for the number of times they check in to a particular destination, and businesses often capitalise on this for marketing and promotional purposes.
- Cookie
A cookie is a piece of information sent from a web server to a web browser, stored for next time the browser is in use.
- XML is web jargon for Extended Markup Language- a type of programming code used by web designers and developers.
A PURL is a personalised URL.
You can use a PURL in a marketing campaign to send your target audience to a personalised web page, allowing you to tailor campaigns down to the group/individual (eg.www.bwired.com.au/samsaltis), or product/service (eg www.bwired.com.au/rise).
- Cloud Computing
Cloud computing offers users scalable, virtualized resources over the internet as a service. Services include Software-as-a-Service (SAAS), Infrastructure-as-a-Service (IAAS) and Platform-as-a-Service (PAAS). The name came about from the cloud that represents the internet in computer network diagrams.
- Negative Keyword
Negative keywords are used in search engine marketing. Negative keywords are additional keywords that, when typed into search engines, exclude an ad from being triggered.
- Tweet
Is a post that consists of a maximum of 160 characters on the Twitter website,
letting your followers know what your up to, keeping them posted on current
events and linking them to things you find interesting.
- Sitemap
A sitemap is a list of all of the pages in your website, which provides a guide to navigation for your users. A sitemap.XML file is the file containing your sitemap. This file is submitted to search engines in order to provide a menu structure for your website to assist in determining the relevance of your website to a particular search.
- Blog
The term blog is short for weblog- literally, a web log- an online journal posted on a website through which bloggers can share thoughts with the online community.
POP, or Post Office Protocol, is what allows local email clients (eg. at work) to access their email remotely (eg. at home).
The UX is web jargon for the user experience.
Many argue the UI (user interface) is the most critical aspect of a website- how intuitive, user friendly, functional and aesthetically pleasing a site is.
The online community has taken this argument one step further, suggesting that it is the user experience as a whole which defines the success of a website and strenghtens brand relationships between the organisation and its stakeholders.
ISP is an acronym for Internet Service Provider.
- Nomadic Wireless
Nomadic wireless is a network technology that delivers connectivity within the limited range of local antennas. An example of nomadic wireless is Wi-Fi.
- Conversion
A conversion is a term used in website analytics used to describe an action taken by a user, which helps the website administrator assess whether or not goals and objectives are being achieved.
A conversion might be anything that you feel helps execute business strategy- from a click to a particular page, an email, or even the action of commenting on a blog.
PPC (Pay Per Click) advertising is a type of search engine marketing (eg Google Adwords) that allows the advertiser to pay only when viewers click on their ad.
- Internet Explorer 8
Is Microsofts newer version of Internet Explorer working with ninemsn, they claim that their search, security, reliability and compatibility are much better than their competitors.
WYSIWYG is an acronym for "What You See Is What You Get". A WYSIWIG is a content editor - an administrative tool used in the "back end" of a website to edit content on that website.
Maximise/Minimize editor
maximises the editor to the full size of your web browser
saves the current configuration of the page
Find and Replace
finds chosen text and replaces with chosen text.
choose different formats for your text. eg. heading styles
choose the font you would like to use
choose the desired size for your font
makes selected text Bold
makes selected text Italic
makes selected text underlined
put a
strikethrough selected text
Font Colour
changes colour of font
Background colour
changes the colour of the background
Current Style
shows current style of text.
makes the letters sit below the normal letters
makes the letters sit above the normal letters
Justify Left
justifies the text to sit against the left hand side
Justify Centre
justifies the text to sit in the middle
Justify Right
justifies the text to sit against the right hand side
Justify Full
justifies the text to the full available width
Ordered List
makes a list of dot points numbered numerically
Bulleted List
gives a list bullet points
Descrease Indent
decreases the size of the indent
Increase Indent
increases the size of the indent
Insert/Edit Horizontal Rule
inserts a line, with you choice of width, height and colour
Insert Special Character
inserts a one of a range of available special characters
Insert Hyperlink
gives selected text a hyperlink to a destination of your choice.
Insert Anchor
inserts anchor on page that acts as a short cut
Insert/Modify Image
lets you browse your computer and select images to insert on the page
Insert Table
lets you insert a table
undoes you last action
redoes you last action
Select all
selects everything on the page
prints the current web page you are editing
cuts selected text from page
copies selected text from page
Paste from Clipboard
pastes data from clipboard
Paste as Plain Text
pastes data from clipboard as plain text
inserts or overwrites text
Clear MSOffice Tags
Clears microsoft office tags (only works on some browsers)
Clear Inline Font Specs
clears all font typefaces
Remove Formatting
Removes all formatting
Toggle Borders
toggles table borders on and off
Direction Left to Right
lets you type from left to right
Direction Right to Left
lets you type from right to left
Toggle HTML Source
toggles between WYSIWYG and HTML code
HELP Using Editor
brings up a popup with a list of keyboard shortcuts
Table Properties
lets you edit the properties of the selected table
Row Properties
lets you edit the properties of the selected row
Insert Row Before
inserts row before selected row
Insert Row After
inserts row after selected row
Delete Row
deletes selected row
Split Row
splits one row into multiple rows
Insert Column Before
inserts column before selected column
Insert Column After
inserts column after selected column
Delete Column
deletes column
Split Column
splits one column in to multiple columns
Cell Properties
lets you edit the properties of the selected cell
Insert Cell Before
inserts cell before selected cell
Insert Cell After
inserts cell after selected cell
Delete Cell
deletes selected cell
Merge Cells
merges multiple cells into one
Split Cells
splits one cell into multiple cells
Insert File Link
Lets you insert a link to a file
- Web 2.0
Web 2.0 refers to the "second generation" of web development and design. It allows for more interactivity than the "first generation" and is characterised by facilitating communication, information sharing, interoperability, and collaboration on the web. Web-based communities, hosted services, and web applications would not be possible without it.
- Enterprise Application
An Enterprise application is part of an Enterprises Platform. It is an extension to the enterprise platform, that enables users to do more with their website.
Example: bwired has created and uses coreDNA as an Enterprise Platform and an Application for coreDNA would be our Newsletter item.
- Private Cloud
A private cloud is a cloud computing platform that is implemented behind a corporate firewall, under the control of the organisation,offering the same features and benefits of "the cloud" while removing the risks associated with security, regulatory compliance and control over confidential data.
- Webinar
Webinar is a term short for web-based seminar- in other words, a seminar held online. A webinar may take the form of a lecture, presentation or workshop and is usually interactive.
- Splash Page
A splash page is a temporary web page, generally used to introduce a website or to indicate site maintenance.
- Byte
A byte is a unit of measurement for information storage used in computing. A byte generally consists of 8 bits, however size may vary depending on computer operating system and/or hardware used.
eg: A megabyte (MB) is made up of approximately 1 million bytes.
- Tabbed Browsing
Tabbed browsing is the next best things to dual monitors. Tabbed browsing allows users to open multiple pages within one web browser, enabling viewing of a selection of sites in one window at any given time and leaving the task bar free for other projects.
Google is the most used search engine in the world.
Used to find out nearly any kind of infomation needeed like people, places or websites, there is not a lot you can't find through Google
It was created in 1998 and earned 7.9682 billion dollars in 2009.
- Dashboard
- In computing, a dashboard refers to a website's administration control panel. It is the graphical user interface used to provide access to commonly used tools.
MPEG stands for Moving Picture Experts Group. An MPEG is an audio or video compression.
- A PDF is a portable document format (eg. Adobe PDF).
- Click Through Rate
A click through rate is the number of times an item on a webpage has been clicked. This number is then turned into a percentage. A click rate can tell you how well your website, or certain parts of your website are doing on the internet.
ROBOs are people who Research Online, Buy Offline.
- Dynamic Content
Dynamic content on a website is content that is continuously changing (content that is regularly updated). It is important for website content to remain dynamic because search engines re-index changing content, improving SEO.
- YouTube
A video-sharing website where users can upload videos and share them.
It is the largest video hosting site in the world and it was reported that in May 2010 it was reported that more than 2 billion videos a day were being watched on YouTube.
- Safari
Is one of many Internet browsers, developed by Apple TM, this browser is used mostly on Macs but can be downloaded onto a PC.
There are also other browsers like Firefox and Mozilla.
- Zip File
A zip file is where you create a file and put documents and other files, then you are able to zip it up so it takes up less space and is easier to transfer and email around.
Then they can be unzipped so the files inside are able to be accessed.
- Google Chrome
Is a new internet browser developed by Google. It is they believed they are more efficient and effective in speed, stability and security compared to the other internet browsers out there.
An acronym used to remember a key rule in any kind of business: Keep It Simple, Stupid.
Using simplicity as an advantage, too much information on a page causes clutter, having too many pictures can be distracting and too much flash takes longer to load so you could say having less is more.
- Mediacast
A mediacast is a rich multimedia, audio or video file streamed from your website, which runs on servers on your LAN/WAN.
- Emoticons
An online way to show how you feel, by using shortcut keys like :) which turns into a happy face when you send them emails, chat and on instant messaging sites. There are many different kinds of faces and emoticons you can create with a keyboard.
- High Definiton
Also known as: HD
Is the resolution of a TV or Computer screen.
Resolution is the clarity of how a video is played on a screen.
High resolution is a clearer picture and video quality; this is found in new TVs.
The same goes with computers most of the newer ones are HD and have a high pixel per frame rate.
- eCommerce
eCommerce (electronic commerce) refers to business conducted online (transmission of funds, goods, services and/or data) using an application that relies on the internet; such as e-mail or shopping carts.
- iPad
It is a new handheld computing device launched by Apple. Designed for sonsumers who want a mobile device which is lareger than a smartphone and smaller than a laptop for entertainment media.
- Hacker
A individual who breaks into a computer system, but does no harm, usually for fun or just the challenge. The subculture that has evolved around hackers is often referred to as the computer underground but is now an open community. These indivduals are mkotivated by curiosity and adventures spirit.
- Online
Being online is when you are connected to a network of computers, that are connected the internet.
When your webpage is online then it can be seen by anyone anywhere with access to the internet.
- Mobile App
A mobile application are programs like games, versions of a site, or applications that can help you with things during day to day life like budgeting, news and weather. These apps are developed by different companies, or people and can be downloaded to your phone. Some are free others you have to pay for.
- FarmVille
FarmVille is the most popular game application on Facebook (with over 24.1 million Facebook fans) and is also available as an application on the iPhone over 61.6 million active users). The game allows members to manage a virtual farm in real time by planting, growing and harvesting virtual crops and trees, and raising livestock.
- Digg
Digg is a social network that allows people to discover and share content, which is then voted on by the community of users who collectively determine the value of content. The more popular the submission (the more Diggs it receives) the further it is promoted (ie. to the front page for the millions of visitors to see).
Reddit is another popular social network that works similarly. These website are a great way to promote user generated content.
- 3D Browser
A 3D Browser known as a 3B is a website that is created to be viewed virtually in 3D. Similar to a virtual world 3D browsers attempt to imitate real life, but these browsers are played like games, there are sign ups and such.
- Shopping Cart
A shopping cart is a part of a site that lets you buy off the internet (e-commerce) having this option on a webpage allows people to buy your products directly form the site, with out them having to call up or coming into the store, like an online shopping center.
It is simple to use and has been very successful with sites like EBay.
- Mac
A computer developed by Apple, designed to be user-friendly and intuitive. Macs run on their own OS (operating system) and are still compatible with programs Microsoft like Word and PowerPoint. Apple are focused on the design and graphics of computers as well as with there other products like the iPhone, iPad and iPod's constantly updating and redesigining them. this them apart.
- Content
It is the text and graphics that make up the details of the page. It isn't the layout or the design of the pages. Nor is it the interactivity of the pages.
- Proprietary Software
Proprietary Software in most cases is developed and owned by a company. Its source code is unique and is only known by few people. A program is developed so that this code is able to be used to improve or edit.
- Push notification
A Push notification is a notification that lands on the home screen of your device, which when acknowledged takes you straight to a website or application (as opposed to an email notification, which lands in your inbox and requires a link to be clicked before directing you to a website or application).
- Geolocation
Geolocation technology tracks, finds and records where you and others are located. The information is found through GPS, Wi-Fi connection, IP address and other technology. This technology is best known to be integrated into some of the newer phones as well as Navigation systems.
- QWERTY Keyboard
The key pad found on most business orientated phones, like the Nokias , HTC, iPhone and many more.
It is based on the first six letters on the top line of a computer keyboard.
- Plug-in
Is a software computer program that is mostly used in web browsers so people are able to play videos, sound, or other extensions to site.
A plug-in can be also known as an Add-on.
- Web Page
Document written in HTML and is meant to be viewed in a web brower throught the internet and World Wide Web.Such programs include Internet Explorer or Opera.
- Open Source Software
Open Source Software is free code that allows people to develop sites, and games.
It is free software code that you can edit and modify yourself.
Even though it isfree there are regulations and rules for those who do use it.
Open source code is available to anyone and everyone.
- Dedicated Server
A Web server that is leased or owned outright. Dedicated servers provide exclusive use of the Web server resources for your business. Most of the time a business is able to fully control the server, including root access and server administration. Some dedicated server plans provide administration consoles to manage the server.
- Image Map
An image map in XHTML or Web Development is an image that has different clickable elements within the same single image. It allows web developers to define which parts are clickable and which are not.
- Jail-Breaking
A Jail Breaking program is a type of software downloaded on to an iPhone, iPad or iTouch to unlock Apples operating system so that you are able to download apps for free. Doing this does void warranty on your Apple device and isnt always safe despite the benefits.
- Sub-Domain
A Sub-Domain is a more specific portion of a domain name. They are used to divide up Web domains without registering a new domain name.
- "Hosted" blog
A "hosted" blog is a blog that is hosted on a website other than your own. While still providing you with the opportunity to express your opinions and build credibility; a hosted blog does not sit on your own website and is therefore not branded. As such the opportunities that blogging provides are greatly enhanced if you own your own blog.
- Social Networking Sites
Social networking sites are sites that are used to keep in contact with people, and to keep up with current events.
Recently they have been used by companies and organisations that make pages that get their brand out, in a way it can be used as free advertising.
The major Social Networking sites are Facebook, Bebo and Twitter, MySpace and LinkedIn.
- Delicious
Delicious is a social bookmarking site that allows users to save all their bookmarks online, share them with other people, and see what other people are bookmarking. It also shows users the most popular bookmarks being saved in real time across many areas of interest. Search and tagging tools help you keep track of your entire bookmark collection and find tasty new bookmarks from people like you.
- Operating System (OS)
An OS is what you need for your computer to access and run the basic features and programs of your computer, you then can download and add extra programs to your computer like Office, Image and Film editing programs as well as games.
- Cyber Space
This term means the same thing as internet. It was in relation to how big the internet was and in the space it was growing, it is all the networks on the internet. There really is no limit to how big Cyber Space is but once something is out there its out there forever. The word Cyber Space was also a favored in the media as an alternative.


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Things to see and do - Oberstdorf
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Hotels Oberstdorf
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Results 1 to 20 on 35
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1 Hotel Gasthof Adler
Fuggerstraße 1 D - 87561 Oberstdorf
Prix from : 65 EUR
This family-run hotel in the heart of Oberstdorf offers traditional rooms with a balcony and free WiFi. Gasthof Adler includes 2 historic Bavarian-style restaurants. Hotel Gasthof Adler has been run by the same family for 150 years. The country-styl..
2 Alpin Lifestyle Hotel Löwen & Strauss
Kirchstraße 1 D - 87561 Oberstdorf
Prix from : 65 EUR
A 5-minute walk from Oberstdorf Train Station, this hotel offers spa facilities and fine cuisine. Each spacious room has a flat-screen TV and free internet access. Alpin Lifestyle Hotel Löwen & Strauss provides non-smoking rooms with bathrobes and s..
3 Hotel Mohren
Marktplatz 6 D - 87561 Oberstdorf
Prix from : 80 EUR
This hotel offers its guests use of a sauna and steam room, as well as free entrance to the Oberstdorf Therme thermal baths. The family-friendly, 4-star Hotel Mohren is on Oberstdorf's market place. The Mohren's large rooms are brightly decorated an..
4 Hotel Engel
Trettachstr. 4 D - 87561 Oberstdorf
Enjoying a central location in the popular winter sport resort, this family-run hotel is just 200 metres from Oberstdorf Train Station. It offers a garden, sun terrace and free WiFi access throughout. Hotel Engel is decorated in a modern, classic st..
5 Hotel Filser
Freibergstrasse 15 D - 87561 Oberstdorf
Prix from : 71 EUR
This family-run, 4-star hotel in Oberstdorf offers a terrace with panoramic views of the Alps, and a spa with gym, saunas and indoor pool. Free WiFi is offered throughout. The quiet country-style rooms of the Hotel Filser are located in the main bui..
6 Hotel Garni Gerberhof
Zweistapfenweg 7 D - 87561 Oberstdorf
Prix from : 58.70 EUR
Featuring a cosy indoor pool, Hotel Garni Gerberhof is located in Oberstdorf by the Alps. Free WiFi access is available in all areas of the property. Each room feature a balcony, a terrace, a private bathroom with either a bathtub or a shower, a hai..
7 Hotel Garni Schellenberg
Schellenbergerstraße 2 D - 87561 Oberstdorf
Prix from : 146 EUR
Set amongst the scenic Bavarian Alps, this elegant, 3-star superior hotel offers country-style rooms and a 300m² spa centre with pool and gym. Free WiFi internet is provided in the rooms. Rooms at Hotel Garni Schellenberg are decorated in warm colou..
8 Aparthotel Weinklause
Prinzenstr.10 D - 87561 Oberstdorf
Prix from : 70 EUR
Surrounded by the Allgäu Alps, this 3-star hotel provides a daily buffet breakfast and a sun terrace. Aparthotel Weinklause is situated next door to the Oberstdorf Thermal Spa Complex. Bright, country-style rooms at the Weinklause are housed in the ..
9 Hotel garni Marzeller
Rechbergstr. 8 D - 87561 Oberstdorf
Located in the centre of Oberstdorf, Hotel garni Marzeller offers comfortable accommodation with free Wi-Fi throughout. It is just 1 km from the famous Schattenberg ski jump. All rooms at Hotel garni Marzeller are designed in classic style with flat..
10 Best Western Plus Hotel Alpenhof
Fellhornstr. 36 D - 87561 Oberstdorf
Prix from : 108 EUR
This 4-star hotel is surrounded by beautiful scenery in the Allgäu Alps. Best Western Plus Hotel Alpenhof has a spa area with pool, 3 saunas, cosmetic treatments and massages. Best Western Plus Hotel Alpenhof features modern rooms with cherry-wood i..
11 Das Freiberg Romantikhotel
Freibergstr. 21 D - 87561 Oberstdorf
Prix from : 187 EUR
The 4-star Das Freiberg Romantikhotel features a spa area including an infra-red thermal bath, and is situated in the picturesque Allgäu Alps. A cross-country skiing trail begins directly in front of the hotel. The hotel's Michelin-star Maximilian r..
12 Parkhotel Frank
Sachsenweg 11 D - 87561 Oberstdorf
Prix from : 117 EUR
This 5-star hotel in the Allgäu holiday resort of Oberstdorf offers a large garden with a natural pool. It boasts a scenic view of the mountains, new (2013) indoor and outdoor swimming pools, exclusive spa facilities in Alpine style, and 2 creative r..
13 Schüle's Wellnessresort & SPA Adults Only
Ludwigstr. 37 - 41a D - 87561 Oberstdorf
Prix from : 100 EUR
This 4-star-superior hotel for adults offers a quiet location and panoramic views, just a 5-minute walk from the centre of Oberstdorf. It features a 2,600 m² spa with swimming pool, saunas, gym, massages and beauty treatments. All rooms at Schüle's ..
14 Boutique Hotel Gams
Weststraße 49 D - 87561 Oberstdorf
Prix from : 64 EUR
This charming boutique hotel is quietly and centrally located in Oberstdorf, next to a hiking and cross-country ski trail. Boutique Hotel Gams offers free WiFi, a small café and a sunny garden with outdoor furniture. Exclusively renovated in 2014, ..
15 Hotel Restaurant Cafe Fuggerhof
Speichackerstr. 2 D - 87561 Oberstdorf
Prix from : 44.50 EUR
You find our hotel restaurant in a sunny, quiet and central location (no through traffic) at the southern end of the wonderful mountain village Oberstdorf. Thanks to this convenient location the pedestrian zone is only a stone's throw away. Furtherm..
16 Hotel Geldernhaus
Lorettostrasse 16 D - 87561 Oberstdorf
Prix from : 118 EUR
This former hunting lodge in Oberstdorf offers large rooms and free Wi-Fi. Guest have free use of the natural pool, sunbathing lawn and sports facilities at the hotel opposite. Each room and suite at the Hotel Geldernhaus has a fridge, cable TV and ..
17 Hotel Sonnenheim
Waltenbergerstr. 6 D - 87561 Oberstdorf
Prix from : 46.055 EUR
18 Wittelsbacher Hof
Prinzenstraße 24 D - 87551 Oberstdorf
Prix from : 140 EUR
Offering an indoor pool and wonderful mountain views, this hotel in central Oberstdorf is ideal for relaxing breaks in the Allgäu region of the Bavarian Alps. The Wittelsbacher Hof offers welcoming rooms with cable TV, safe and minibar. A breakfast ..
19 Hotel Exquisit
Lorettostraße 20 D - 87561 Oberstdorf
Prix from : 160 EUR
An indoor swimming pool, spa and fantastic Alpine views are offered by this luxurious 4-star superior hotel. Hotel Exquisit is located in the southern outskirts of Oberstdorf in the Allgaü region of Swabia. All rooms at Hotel Exquisit are elegantly ..
20 Sporthotel Menning
Oeschlesweg 18 D - 87561 Oberstdorf
Prix from : 55 EUR
Featuring an indoor pool, sauna and solarium, Sporthotel Menning is located just a 15-minute walk from Oberstdorf Train Station. Each room at the Sporthotel Menning will provide you with a seating area with a TV, minibar and desk. A hairdryer is inc..

subset: commoncrawl


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Blow pops!!
I'm obsessed and the cuts on the roof of my mouth from them are totally worth the deliciousness!!!
Post yours!
Just like with my last pregnancy way back in 2005, oranges and orange juice!
Romano cheese, I get a spoon and eat it right out of the shaker! Weird, I know!
Me(36) dh(37) ds(15) dd(11) dd(9)
New Baby due 4/27/13 Sweet baby girl!
Mine changes all the time! But I guess what pops up the most is anything cheesy. Slices of american, cream cheese, macaroni and cheese, grilled cheese, cheetos etc lol.
Oh. And just a few days ago Italian sausage and peppers on a roll.
Janelle+Tomo 8-17-2011
Loving every moment with my son! :-) Why didn't I become a mommy sooner?!
12/06 3/10 3/13
"Oooooh! I can't stand the feeling of something 'hairy' in my mouth, so that's not how I do it. Armpits work nicely." NewMamaDM


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Archived Story
Preserve past for futurePublished 9:03pm Saturday, January 5, 2013
Start any conversation about economic development in Beaufort County and, sooner or later, you will be talking about tourism.
One of many suggestions the city's comprehensive plan has is to focus on historic preservation. That focus ties directly to tourism.
The history of Washington distinguishes the city from other tourist destinations just as much as the culture, the recreation and the events.
The history gives Washington its charm.
It gives us a sense of who we are, a respect for our past and pride in our city.
History only accentuates the businesses that find ways of preserving and coexisting with it.
Take downtown's Bank Bistro & Bar, for example. Owners Larry and Mary Carolyn Walker found ways of incorporating the history of the building with the dining experience. They lock the alcohol in the bank vault and carry the theme throughout the bistro.
The Coffee Caboose is another example of history coming to life. Just ask owner Maryanne Foy for the 2-minute tour next time you stop in for a latte.
We've seen other towns right here in Beaufort County capitalize on their history, from the fossil museums of Aurora to the town legends of Bath.
Washington may not be the first place people think of when the subject of North Carolina history comes up, but the fact that the city's comprehensive plan includes preserving its history means one day, in the near future, it may be.


text:
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That is right, James hunt was F1's ultimate playboy,
With Eddie Irvine not far behind!
James Hunt was a legend for being hang over or still drunk just before the race!
But the Murray Walker and James Hunt partnership
in the BBC commentary was good, and despite Hunts reputation as the ultimate playboy, he was always very well spoken and knew what he was on about when commentating!


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- 426Promote
Framed Art Print
tea timeby Heather Landis
Choose from a variety of frame styles, colors and sizes to compliment your favorite Society6 gallery, or fine art print - made ready to hang. Fine-crafted from solid woods, premium shatterproof acrylic protects the face of the art print, while an acid free dust cover on the back provides a custom finish. All framed art prints include wall hanging hardware.
Wow!! Awesome!!
Thank you very much!
love it!
Thanks Nora!
Thank you Nayoun!
great style!
thank you Eleland.
You do make wondrous collages!
You do make wondrous collages!
Love everything about it!
very impressive work!
beautiful !!!!
* * * * * Love the color, I love this piece! :D, so wonderfully creative!, Impressive work! * * * * *
So fresh and different. Nice work!
This is nostalgic and contemporary at the same time - great work!
Great design! I like the idea of it! Have a look of mine and see if you like it! http://society6.com/product/break-is-...
nice work!
Really very cool
See More Comments


text:
Home > Gaming > PC, Mac Gaming > Accessories > Gaming Mousepads
Razer Razer Destructor Expert Hard Gaming Mousepad
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Optimized Surface Coating Validated by the worlds top pro-gamers, the Razer Destructor 2 features a new highly reactive surface coating that offers the perfect balance between control and speed. Tiny silver flakes embedded over the surface heighten its reflective quality to deliver rapid in-game responsiveness. Textured Finish The Razer Destructor 2's surface is micro-textured to provide the perfect balance between control and speed. Get the right level of resistance to your mouse movement to land pinpoint accurate headshots, while moving the mouse as freely as you need across the mat. Non-Slip Rubber Base The Razer Destructor 2 is designed with a non-slip rubber base that keeps the mat fixed to one spot no matter how hard you swipe. Nothing can throw you off your game.
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- Parts: 180 Days
- Labor: 180 Days
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- Support Website: www.razersupport.com/
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We guarantee your satisfaction on every product we sell with a full refund — and you won't even need a receipt.* We want you to be satisfied with your Micro Center purchase. However, if you need help or need to return an item, we're here for you!
If an item you have purchased from us is not working as expected, please visit one of our in-store Knowledge Experts for free help, where they can solve your problem or even exchange the item for a product that better suits your needs.
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