text:
Today my special guest on the ShoeMoney Show is the one and only Neil Patel. Neil and I go way back as we have spoke at events and have done podcasts together! We are also great friends as we pretty much grew up in the industry with each other. He is a great guy and he knows his shit! I am so happy to have him on today's show. Click here to register to attend!
Most Popular Stories
ShoeMoney Show Live with Neil Patel (Come Join Us!)ShoeMoney26 Apr 2016 | 5:00 am
Clix Marketing Blog's #PPC News & Views: April 29, 2016The Clix Marketing Blog29 Apr 2016 | 5:30 amHappy Friday, everyone, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Land In new test for Google text ads, headlines are expanded without sacrificing ad copy: It's a closed beta right now but hopefully this sweet new deal will open to more advertisers in the near future. WordStream 30 Twitter Ad Examples to Study Before Spending a Dime: Check out these tips on how to make your Twitter ad dollars go as far as they can on this fast-moving channel. Social Media Examiner How to Use the Pinterest Bulk Editor to…
How to use the content analysis of Yoast SEOYoast • The Art & Science of Website Optimization28 Apr 2016 | 6:06 amThe Content Analysis Tool in the Yoast SEO plugin measures many aspects of the text you're writing. These checks run real-time, so you'll receive feedback while writing! The content analysis helps you to make your text SEO-friendly. In this post, I'll first describe the most important features of the Content Analysis Tool. After that, I'll explain how to use and interpret these features. Most important features 1. The plugin allows you to formulate a meta description. This description has to be a short text describing the main topic of the page. If the meta…
What Are Google AdWords Sitelinks?Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon29 Apr 2016 | 1:02 amSitelink extensions are one of the most commonly used ad extensions available in Google AdWords. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google's search engine results page (SERP), provide a large handful of benefits for advertisers using them. Before we dive too far in, let's take a look at what these sitelinks look like. Typically located under your standard PPC headline and description lines,…
How to Use SEO When You Need to Hire Someone NowSearch Engine Guide : Small Business Search Marketing28 Apr 2016 | 11:04 amby Jayson DeMers When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic. This leads to more sales (or leads), which then translates to bottom-line dollars for the company. But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a…
ShoeMoney Show Live with Neil Patel (Come Join Us!)26 Apr 2016 | 5:00 amToday my special guest on the ShoeMoney Show is the one and only Neil Patel. Neil and I go way back as we have spoke at events and have done podcasts together! We are also great friends as we pretty much grew up in the industry with each other. He is a great guy and he knows his shit! I am so happy to have him on today's show. Click here to register to attend!
Carolina Millan – Live Chat Replay21 Apr 2016 | 6:39 amWell This was my first LIVE chat of several to come where you get to ask me and my guest questions in real time. But being this was the first one it was a bit of a train wreck the first 15 minutes or so. It's actually kind of funny… Here is the replay: � � I have some REALLY awesome guests lined up so stay tuned for these live chats every Tuesday!
ShoeMoney Show LIVE With Carolina Millan (Come Join Us!)19 Apr 2016 | 10:44 amToday my guest on the ShoeMoney Show is Carolina Millan. I first met Carolina on a cruise in the British Virgin Islands when John Chow setup a badass trip for us to go on this 150 ft mega yacht for 3 days! � She is a fascinating person and has done very well for herself on the internet and I am very happy to have her on today's show! Click here to register to attend!
Nannies Crusing In My New Z06 And Making Burritos18 Apr 2016 | 12:29 pmAbout 10 years about we hired our first Nanny (when my first kid was born). She was amazing. Over the first 5 year she took care of the kids but the next 5 it was more like a household assistant where she would pay our bills, clean the house, do laundry, etc, etc. From time to time we have also had night time help. This is really so me and my wife can be with our kids as much as possible. Our first nanny quit about a year ago so we JUST got a new one. I took her for a ride in my new Z06 Corvette with the Z07 performance package. I also wanted to test the go pro and the easiest place to mount it was on the passenger side. I will put another on the driver side. Its fun. She was a bit scared but...
Tip: How to maintain good CPC's on Facebook during a presidential race14 Apr 2016 | 9:51 amAdvertising on Facebook and other sites in the last presidential election I remember they drastically went up. Now, like then, my targeting is pretty open. Currently I am advertising to males 30-60 in the US wide open for the ShoeMoney Network. This was a big thing I learned… which is now kind of a "duh" but I didn't know and if I would have it would have saved me a lot of money. If your cost per conversion skyrockets during a political or presidential race (this happens more during presidential races) and you are targeting pretty wide open then stay in the know about what is going on. For instance about six weeks before the Wisconsin primary my cost per user tripled for Wisconsin. When Jeb Bush was in...
The Clix Marketing Blog
Clix Marketing Blog's #PPC News & Views: April 29, 201629 Apr 2016 | 5:30 amHappy Friday, everyone, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Search Engine Land In new test for Google text ads, headlines are expanded without sacrificing ad copy: It's a closed beta right now but hopefully this sweet new deal will open to more advertisers in the near future. WordStream 30 Twitter Ad Examples to Study Before Spending a Dime: Check out these tips on how to make your Twitter ad dollars go as far as they can on this fast-moving channel. Social Media Examiner How to Use the Pinterest Bulk Editor to Create Promoted Pins: Check out this how-to guide on setting up your promoted pins in Pinterest's bulk editor. Beyond the...
Leveraging Kenshoo Scheduled Actions for Automated Changes28 Apr 2016 | 6:02 amAround here we use Kenshoo every day for account management and while they do have some fancy reports and schnazy bid policies, I've recently discovered Scheduled Actions and it's changed my life. Unfortunately, the process to set up Scheduled Actions is a bit hidden so I wanted to unveil this valuable treasure to you fellow Kenshoo users so it can change your life too! The Set Up First, a breakdown of how to set up Scheduled Actions, then I'll give you some of my favorite ones. Head to the Management tab in your top search bar, then choose Advanced Search. I know right now you're thinking "you mean choose Scheduled Actions right below Advanced Search" but you'd be wrong! A click there will...
3 Reasons Your Non-Profit Should Have A Google Grant27 Apr 2016 | 5:08 amIf you work for a non-profit or even know someone associated with a non-profit in any way, please read this article because Google has a program for non-profits where they can obtain a Google Grant that allows for up to $10,000 in free clicks on AdWords every month. Yes, you heard right, free! So here are the 3 best reasons your non-profit should apply for a Google Grant: 1. Free Money! I know I already mentioned it, but don't forget this is an AdWords account that accrues real clicks and has NO billing info. Google is picking up that tab. You just have to meet a couple of requirements:

Be a registered 501(c)3 non-profit (in the US)

Never bid over $2.00 CPC

Only advertise on Google Search

Only send traffic...

The BIG List: PPC Image Ad Sizes [INFOGRAPHIC]26 Apr 2016 | 5:45 amA while back, we published this list of PPC image sizes for all of your PPC-ing needs. Now, we've turned that this into a handy infographic. Don't miss the "Quick Reference" section at the bottom which features links to all of the channels' help sections if you need more information. Bookmark this page for the next time you feel tempted to ask "Hey Bruh? What size is the Facebook Ads image?" Your coworkers will thank you.
Bing Enhanced Exact Match Close Variants: What the What?25 Apr 2016 | 5:34 amA couple weeks ago I was perusing one of my client accounts in Bing Ads looking for some optimizations to make. I ran an search query report and was honestly confused and supremely irritated by what I found. I figured since I was caught totally off guard by this that others might be as well, so I wanted to share. Exact Match Modifiers When reviewing my search queries, I saw that not only was I showing up for queries that I didn't want to, but they were coming in on my Exact Match keywords! Below is an example of what was happening. These aren't the keywords in the account (for sake of client confidentiality), but the example effectively highlights what was going on. I reached out to my Bing rep to find...
Yoast • The Art & Science of Website Optimization
How to use the content analysis of Yoast SEO28 Apr 2016 | 6:06 amThe Content Analysis Tool in the Yoast SEO plugin measures many aspects of the text you're writing. These checks run real-time, so you'll receive feedback while writing! The content analysis helps you to make your text SEO-friendly. In this post, I'll first describe the most important features of the Content Analysis Tool. After that, I'll explain how to use and interpret these features. Most important features 1. The plugin allows you to formulate a meta description. This description has to be a short text describing the main topic of the page. If the meta description contains the search term people use, the exact text will be shown by Google below your URL in the search results. 2. The plugin...
Find your shop's niche27 Apr 2016 | 6:14 amAfter you've determined your shop's mission, you should focus on finding the right niche for your (online) business. Merriam Webster defines a niche as "the situation in which a business's products or services can succeed by being sold to a particular kind or group of people". If you have found your niche, your products, sales, communication and marketing can be optimized to target that specific group's needs and wishes. In this post, we'll try to help you find your shop's niche. We'll go into the two most important pillars of your niche: your product and your customer. Who is your customer? If you want to determine who your customer is, it might help to determine a number of buyer types....
WordPress robots.txt example for great SEO26 Apr 2016 | 6:12 amThe robots.txt file is a very powerful file if you're working on a site's SEO. At the same time, it also has to be used with care. It allows you to deny search engines access to certain files and folders, but that's very often not what you want to do. Over the years, especially Google changed a lot in how it crawls the web, so old best practices are no longer valid. This post explains what the new best practices are for your WordPress robots.txt and why. Google fully renders your site No longer is Google the dumb little kid that just fetches your sites HTML and ignores your styling and JavaScript. It fetches everything and renders your pages completely. This means that when you deny Google access to your...
Yoast SEO: hidden features22 Apr 2016 | 6:51 amThere are many choices on how to optimize your site. When we develop our Yoast SEO plugin we don't translate all these choices into settings. In fact, we try to make as few settings as possible! If we think something should always be on, it's on. We call these features 'hidden features', because as a user you're not necessarily aware of their existence. You might think we don't have certain features, because there's no setting for it. While in fact we just do it for you! In this post we'll dig a little deeper into these hidden features. First, you might want to check out this video! We'll explain which hidden features we have, why we have them and how they help you optimize your...
Yoast SEO 3.220 Apr 2016 | 4:38 amToday we've pushed out Yoast SEO 3.2. This release's most notable feature is the addition of a help center to every settings page. You'll remember we released tutorial videos a while back. These videos are now available right where you'd need them: on the tab that each video discusses. Other changes include accessibility improvements and tons of bug fixes. Last but not least, we have Social Previews in Yoast SEO Premium. Accessibility changes As you'll have noticed we hired Andrea Fercia a while back. Andrea has been working hard on improving the accessibility of Yoast SEO. Some of the changes he's made are visible and useful to everyone. Our new toggles were improved, as well as our inline help,...
Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon
What Are Google AdWords Sitelinks?29 Apr 2016 | 1:02 amSitelink extensions are one of the most commonly used ad extensions available in Google AdWords. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google's search engine results page (SERP), provide a large handful of benefits for advertisers using them. Before we dive too far in, let's take a look at what these sitelinks look like. Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser. Additionally, advertisers can add...
Executing a Successful Local PPC Strategy28 Apr 2016 | 11:40 amLocal PPC is a topic seldom discussed in the digital marketing sphere, and that's a problem. There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won't do. Budgets might be extremely tight and every penny needs to count, especially for small businesses. So, how do you execute a winning local PPC strategy when there's such little room for error? Well, we've got an answer for you and it's easier than you think. In this post, we're going to cover...
The right (and wrong) content marketing question27 Apr 2016 | 7:51 amWhen people ask me about content marketing, they always start with one question: "How many pieces of content will I need to…" followed by their business goal. 2,778 should do it. Give or take 500. I'm not being a smartass here (for once). I understand the question. Content creation feels expensive. It's hard work. It's a reasonable question. It's also the wrong question. Content is a permanent asset, and you can never stop creating it. I've got a pretty good case study: Us. Portent's content marketing story Here's our first piece of content marketing, from 1996. We explained how HTTP worked, what HTML was, and how to create tables. I'm pretty sure it included the blink tag. It got about 40,000...
How to Setup a Google AdWords Remarketing Campaign26 Apr 2016 | 10:17 amRemarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web. Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit. Typically, returning visitors browse more pages and convert more often when coming back to a website after their first time. That said, remarketing can be an extremely powerful tool when working to increase the...
The Google Analytics E-commerce Dashboard Every AdWords Marketer Needs Now22 Apr 2016 | 9:17 amWouldn't it be great if you could get all of your Google AdWords e-commerce data in one easy-to-read dashboard? Using custom dashboards in Google Analytics, you can! Creating these custom dashboards from the ground up can be a time-consuming and frustrating process if you don't know what you're doing. Lucky for you, we have a premade e-commerce Google Analytics dashboard ready to download into your GA profile right now. And it's free! Who doesn't like free!? Before you skip down to the bottom of this post for the download, there are a few things you'll want to pay attention to. For this dashboard to work in tip-top shape, you must:

Have an active Google Analytics account with e-commerce tracking enabled...

Search Engine Guide : Small Business Search Marketing
How to Use SEO When You Need to Hire Someone Now28 Apr 2016 | 11:04 amby Jayson DeMers When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic. This leads to more sales (or leads), which then translates to bottom-line dollars for the company. But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple. By leveraging it, you'll get more visibility for the pages that matter most on...
Enterprise marketers must tightly choose the focus of their website18 Apr 2016 | 2:11 pmby Mike Moran Are you responsible for a big company's digital marketing? You might not be the CMO, however, so that whole website isn't your problem. You are only responsible for a small piece -- maybe one product line. Or a single country. Or maybe a product line within a single country. Maybe your responsibility is even narrower than that. But do you actually know which pages on the website are your problem? Often I find people aren't exactly sure.�So, why do you need to figure this out anyway? If you are the product manager for US sales of product X, isn't that good enough? I mean, you know where the home page is of your website. If you haven't spent the time to identify every blessed page that...
How to Use Customer Reviews and Ratings for SEO12 Apr 2016 | 7:42 amby Jayson DeMers It's no secret that customer reviews and ratings are a good thing. Social proof is a demonstrably powerful effect, with more than two-thirds of online users being influenced by customer reviews and testimonials in their purchasing decisions. They may see a review and be prompted to take immediate action, thus affecting your on-page conversion rate, or they may be indirectly influenced by the review, influencing them to refer friends and family to your business, or causing them to buy from you at a later date.This alone should be enough for you to seek more (and better) online reviews, but what about search engine visibility? Is it possible for your online reviews to influence your...
5 Link Building Tactics to Avoid (and Modern Alternatives)6 Apr 2016 | 11:45 amby Jayson DeMers Few SEO strategies have changed as dramatically or as consistently as link building. Despite some occasional claims to the contrary, link building is still a necessary element if you want to earn any significant rankings in search engines. In fact, Google recently confirmed that inbound links are one of the top two ranking factors in the algorithm. Links have always existed as a kind of third-party validation for the trustworthiness, credibility, or authoritativeness of a page or website as a whole; if there are hundreds of sites with links pointing back to yours, clearly you've made a positive impact, and are worth listening to. Therefore, according to Google, you're worth ranking...
5 Features of a Perfectly SEO-Optimized Homepage5 Apr 2016 | 11:05 amby Jayson DeMers Search engine optimization (SEO) is a process that happens all over your site, in the aesthetics as well as the back end coding, and across thousands of off-site points of interest. With such complexity, it's easy to lose sight of the most important page of your website--the homepage. When you're focused on maintaining an active blog, creating dedicated internal pages for your target keywords, and building links, you might neglect the optimization fundamentals that lead to a well-optimized homepage. Is It Worth Optimizing the Homepage? There have been some discussions over whether it's "worth it" to optimize a homepage. Let's say you have an internal page where you sell your...
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
SearchCap: Bing Ads updates, latest Windows 10 release & the Jelly relaunch29 Apr 2016 | 1:00 pmBelow is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads updates, latest Windows 10 release & the Jelly relaunch appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Maximizing your mobile impact29 Apr 2016 | 7:45 amSearch marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience. The post Maximizing your mobile impact appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Callout and Review extensions now available in Bing Ads29 Apr 2016 | 7:42 amAdvertisers can add the extensions at the campaign and ad group levels. The post Callout and Review extensions now available in Bing Ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
The #1 reason why position #1 doesn't matter29 Apr 2016 | 7:20 amAs the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be. The post The #1 reason why position #1 doesn't matter appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Why SEOs should not ignore Bing Webmaster Tools29 Apr 2016 | 7:01 amMost of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data. The post Why SEOs should not ignore Bing Webmaster Tools appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Search Engine Journal
Google Celebrates 10 Milestones During 10 Years of Google Translate by @SouthernSEJ29 Apr 2016 | 10:58 amGoogle Translate is now 10 years old. When it first launched it supported only two languages and has now gone on to support over 100 languages. In addition, the user base grew from just hundreds, to hundreds of millions. In celebration of this achievement, the company took to the official Google blog to highlight 10 milestones Translate has reached since its launch 10 years ago. Here is a recap of each. 10 Google Translate Milestones in 10 Years Translate breaks down barriers. An example given is how a community in Canada is using Translate to communicate with a refugee. Over 500 […]The post Google Celebrates 10 Milestones During 10 Years of Google Translate by @SouthernSEJ appeared first on Search...
Take a Trip With Google Using Its New Travel App by @SouthernSEJ29 Apr 2016 | 10:31 amGoogle is currently beta testing a new travel app, called Google Trips, which is designed to be a smart assistant for planning your vacations.The post Take a Trip With Google Using Its New Travel App by @SouthernSEJ appeared first on Search Engine Journal.
4 Ways to Boost the Conversion Rates of Your Link Building by @neilpatel29 Apr 2016 | 6:22 amLink building is still as important as ever. Here are a few ways in which you can start optimizing your link building for better conversion rates.The post 4 Ways to Boost the Conversion Rates of Your Link Building by @neilpatel appeared first on Search Engine Journal.
Should You Convert Your Blog Posts for AMP? by @highervis29 Apr 2016 | 4:19 amWhen pages aren't optimized for mobile devices, publishers not only lose a reader but the opportunity to market and advertise. This is where AMP comes in.The post Should You Convert Your Blog Posts for AMP? by @highervis appeared first on Search Engine Journal.
How to Get People to Click on Your Pop-ups by @ab8029 Apr 2016 | 3:47 amConsumers say they hate pop-ups, yet sites continue to use them. That's because, used well, they work. The key to success: Use them wisely.The post How to Get People to Click on Your Pop-ups by @ab80 appeared first on Search Engine Journal.
Marketing Land - Internet Marketing News, Strategies & Tips
Marketing Day: IAB's LEAN scoring, Echo/Alexa sales & LinkedIn's earnings report29 Apr 2016 | 1:01 pmHere's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.
IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blocking29 Apr 2016 | 12:32 pmThe goal is to develop scoring algorithms that can show who's doing things right by year-end. Please visit Marketing Land for the full article.
Where are you on the path to customer experience maturity?29 Apr 2016 | 10:17 amEighty-six percent of companies aspire to be customer experience leaders, but most don't have the customer experience (CX) management capabilities they need to achieve that goal. This CX management (CXM) maturity model defines the 30 CXM practices that every firm needs to master. This report and... Please visit Marketing Land for the full article.
Yandex reports a 34% YoY increase in revenue for Q1 2016 earnings29 Apr 2016 | 9:56 amRussian's leading search engine says it's raising its revenue outlook for 2016 from a range of 12% –18% to a revised range of 15% – 19%. Please visit Marketing Land for the full article.
How to help your sales team close more paid search leads29 Apr 2016 | 9:30 amAcquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team's ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads. Please visit Marketing Land for the full article.
Search Engine Watch
Five of the most interesting SEM news stories of the week29 Apr 2016 | 4:24 amWelcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have loads of paid search stats and research and news on the latest madcap tinkering by Google. Paid search: John Lewis and Amazon spend the most on UK home décor They must have lovely homes. If you can get round all the boxes and fork-lifts. AdGooroo has published data on paid search advertising for the home décor category in the United Kingdom, examining 500 top, non-branded home décor keywords on Google between January 2015-January 2016. Here are the stats:

4,892 advertisers spent £45.5 million during the period.

Department store chain John Lewis led all advertisers...

Dennis Publishing's Paul Lomax on adblocking and 'anti-ad zealots'29 Apr 2016 | 3:31 amThe growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely on. Paul Lomax is CTO and Head of Product Development at Dennis Publishing (founded by the great Felix Dennis), an independent group which publishes many different titles, online and offline. We caught up with Paul to ask his views on the growth of adblocking and how Dennis Publishing will look to deal with this issue. How much of an issue is adblocking for Dennis Publishing? Not insignificant but still very much in the minority. It varies hugely by market, with tech and younger brands affected more than say our automotive brands. We have a fairly...
Taking your analytics practice to the next level28 Apr 2016 | 8:01 amAs both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse, Vice President, Social and Search at Nielsen and Pierce Crosby, business development and experienced data analyst at StockTwits, we had a panel discussion on how brands can take their analytics practice to the next level. First, a quick description of the panel: Data has become everyone's domain, in all aspects of your marketing and business. Most companies do a good job at collecting and reporting data and have a basic process in place. But many are stuck as to what to do next to elevate value of data in their company. As our conversation, and...
How to achieve face-melting content marketing ROI28 Apr 2016 | 6:34 amJason Miller knows a thing or two about content. He's the Senior Content Marketing Manager at Linkedin, who presented a session titled "How to Achieve Face-Melting Content Marketing ROI" at ClickZ Live NY last week. With that title, the session immediately piqued my interest and Jason did not disappoint. In case you were wondering, face melting is: "The condition in which, due to an extreme exposure to an event of epic awesomeness, horror or any other emotion on the more extreme end of the spectrum of emotions, one loses all perception of space and time including (but not limited to) a brief lapse in physical awareness. Such an emotional rush can even override pain, which in some cases may be the...
11 extraordinary uses of Augmented Reality (AR)28 Apr 2016 | 4:05 amJess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we'd get fully immersed in the world of AR. Put simply, AR is the technology that superimposes computer generated imagery onto the real world when looked at through a portable device. But, as marketers have discovered, AR can be so much more. AR has not only succeeded where QR codes failed, but it has quickly shut down any opinion that its technology is gimmicky. No longer is AR the stuff of 'oh look at this funny animation protruding out of a cola can'. Now genuinely useful experiences can be achieved to help your customers, clients and...
Internet Marketing NewsWatch
'Beyond Publishing: 7 B2B Content Promotion Ideas for Your Next Post' – Business.com14 Apr 2016 | 5:25 amDaniel Tolliday says, "You've written a highly informative, entertaining and insightful article that is sure to knock your audiences' socks off, and now it's time to sit back and watch it go viral, right? Wrong. Your job is only just beginning. The latest B2B research notes that 77 percent of marketers say content marketing plays a significant to very significant role in their B2B marketing strategies; and globally, B2B marketers spend 28 percent of their total budgets on content marketing, so it's important to get it right. The performance of your content begins and ends with how well it is promoted. You would be surprised how much quality content is just sitting out there, with little-to-no social...
'20 Ways Your Business Can Outrank Anyone Online' – Entrepreneur14 Apr 2016 | 5:24 amJohn Rampton says, "Is there one particular website that consistently outranks yours? This can be an extremely frustrating experience. It seems like no matter what you do, you just can't seem to improve your rankings. This post will give you a checklist you can follow to outrank nearly anyone online. If you can consistently carry out these tasks (you likely don't even need to do all them), you stand a fantastic chance of outranking even your toughest competitors. Choose the right competitors. A better title for this article might be "20 Tips to Outranking Your Key Online Competitors." These tips will likely not allow you to outrank a huge, multinational organization with millions of dollars...
'Marketing Video: Make Sales and Marketing a Power Couple' – MarketingProfs14 Apr 2016 | 5:20 amBen Lemmers says, "Sales and Marketing haven't always had the best relationship. In fact, their relationship in many organizations can sometimes be described as that of two diverse organisms living together in a way that benefits only one. B2B companies' inability to align sales and marketing teams around the right processes and technologies costs 10% or more revenue per year, according to IDC, so one of the largest opportunities to improve business performance can come from aligning these teams. Doing nso improves ROI, productivity, and growth. In fact, B2B organizations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue growth and 27% faster three-year profit growth,...
'Google takes on clickjacking' – Marketing Land14 Apr 2016 | 5:14 amGinny Marvin says, "Among its latest efforts to address online display advertising fraud, Google says it has rolled out new defenses against clickjacking. What is clickjacking? If you've ever clicked on a button or tried to play a video on a web page and been taken unexpectedly to another web page, you've likely been a victim of clickjacking. Hackers essentially overlay a transparent page over a legitimate web page. To the user, the web page looks perfectly normal, but when a user clicks on a video play button, for example, the action actually occurs on the transparent overlay. Clickjacked pages can be used to trigger one-click orders from Amazon, gain Facebook likes and Twitter followers, download...
'20% of marketers have created an actionable 'single customer view'' – Econsultancy14 Apr 2016 | 5:07 amBen Davis says, "The single customer view (SCV) is one of marketing's hot potatoes. Is it really feasible? Well, according to our latest Quarterly Intelligence Briefing: The Pursuit of Data-Driven Maturity (in association with Adobe), 20% of marketers have in fact achieved an actionable SCV. The survey has thrown up plenty of fascinating data – let's take a look at a little bit of it. How is marketing data being used? As the survey report eloquently puts it, 'the pursuit of digital maturity is increasingly synonymous with the pursuit of data maturity.' With businesses commonly combining online and offline data, and data increasingly the foundation of every marketing action, this statement can be broadened....
eMarketer Articles and Newsroom Posts
Article: How Brands in Western Europe Are Reaching Affluent Consumers28 Apr 2016 | 9:01 pmMillions of consumers in Western Europe have significant disposable income, and most are attracted to some extent by upmarket goods and services. Yet many high-end brands are just starting to appeal successfully to affluent consumers on digital platforms.
Article: Why Are Internet Users Cutting the Cord?28 Apr 2016 | 9:01 pmA growing percentage of American households are cutting the cable TV cord each year, per eMarketer estimates. According to January 2016 research from Salesforce, cost is one of the top reasons.
Article: Breaking into the Brain: How Mobile Brings Brands Closer to Consumers28 Apr 2016 | 9:01 pmDr. Thomas Trautmann, certified neuromarketing instructor and business partner at SalesBrain, an advertising agency that uses neuromarketing to tap into the consumer's mind, talks about how the personal nature of mobile devices allows marketers to connect with the pain points of a brand's audience.
Article: Paid OTT Video Not Yet a Mainstream Way to View Content in Japan28 Apr 2016 | 9:01 pmOverall, just 12% of internet users in Japan say they use paid over-the-top (OTT) video services, according to March 2016 research. Though that figure seems low, it's just 10% less than the respondents who said they use cable TV, and only 5% less than those who use paid satellite TV.
Article: Mother's Day Spending to Reach $21.4 Billion This Year28 Apr 2016 | 9:01 pmMother's Day spending in the US is expected to reach $21.39 billion this year, a slight increase compared to a year prior, according to research.
B2B Online Marketing Blog – B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates
4 Time Saving Tools in Google Analytics28 Apr 2016 | 7:29 amOn January 7, 2014, Avinash Kaushik introduced us to the "Reporting Squirrel". You don't want to be a Reporting Squirrel; you want to be an Analysis Ninja! But, how do you transition from squirrel to ninja? Work smarter, not harder. Use these 4 features of Google Analytics to increase the time you have available for analysis by spending less time on data extraction/production tasks. Flat Table Reporting If you spend a lot of time pulling data out of Google Analytics to digest into another reporting format, such as Excel, then here is a trick for pulling down a data set already formatted into a table that could save you time. When you build a Custom Report, within the Customization section of GA, there...
The 10 Don'ts of Twitter for B2B Marketing26 Apr 2016 | 8:42 amTwitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions, with 73% of them happening on the site. Despite this, many B2B marketers struggle to progress on Twitter and demonstrate any significant results on the platform. Because it's such a crowded place, brands are pushed to find unique ways to stand out and create connections with their audiences. If you're a dedicated social media marketer, I'm sure you've read through the countless articles providing Twitter best practices. While these are certainly...
How to Pivot Your Content Strategy When Results Don't Turn Out as Expected21 Apr 2016 | 7:30 am"Pivot" is a word typically used in the literal sense, "The dancers pivoted on their toes and changed direction" or "The quarterback pivoted and threw the ball to the running back." So what does it have to do with B2B marketing strategy? Nothing at all – and basically everything. If you're in the business of content marketing, you are, by necessity, comfortable with change. With Google changing its ranking algorithm a whopping 500 – 600 times a year, it's critical to stay nimble to keep up with your customers – and the competition. That's where pivoting comes into play. Let's say you've got a content marketing strategy in place you're absolutely sure will result in links,...
How to Match Your Content Strategy with the Buyer's Journey19 Apr 2016 | 7:30 amSince my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Whether you're writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience. Always ask yourself: To take a soundbite from Field of Dreams, "If you build it, they will come." The B2B content consumption stats are out there. Nearly 64 percent of B2B technology buyers say that they read between 2 to 5 pieces of content before making a purchase. However, creating content that satisfies B2B buyers' appetites is no walk in the park. In fact, a recent study has shown...
How Your Startup Can Overcome Content Marketing Challenges14 Apr 2016 | 8:30 amBeginnings are hard. We procrastinate the projects and tasks we perceive tough, complicated, or otherwise messy. Starting a content marketing program from scratch is right up there on the list. Neck-tightening tension separates things we intend to do from the things we actually do. Left unresolved, tension quickly escalates to anxiety, stress, and self-doubt. Remember the comfort of blanket forts when you were a kid? Yeah. Sometimes it's more appealing to hide or avert our attention rather than figure out something sticky. Mistakes Are Amplified For Startups On a bigger scale, the opportunity cost of not taking care of real business is much more significant for entrepreneurs. Startups and young companies...
The Search Engine Marketing Blog @ MoreVisibility
Bing Ads Announces Callout Extensions & Review Extensions27 Apr 2016 | 12:52 pmAd extensions provide a wonderful way to gain valuable real estate on the SERP's. In addition, they can help improve click through rates (CTR) (by 10% on average), which has a direct impact on your quality scores, which can therefore help lower cost per click (CPC). This week, Bing Ads announced two new call extensions […]
Creating a Successful Mobile SEM Strategy24 Apr 2016 | 2:30 amWith mobile traffic growing exponentially year over year, businesses are needing to create more mobile-specific strategies and take user experience into consideration. In SEM, mobile experience can play a significant role as users want to convert from these smaller devices. So how do you optimize your SEM experience to have the best conversion rate? Create responsive […]
The Importance of Impression Share13 Apr 2016 | 7:07 amWhen creating a Paid Search Strategy, it's important to understand several features within an advertising platform to feel confident your campaigns can be successful. One report that is often overlooked is the Impression Share report. This is one of the most valuable reports within the platforms and can help you understand and define, not just […]
Live Google AdWords Workshop on April 7, 201629 Mar 2016 | 12:42 pmIf you're interested to expand your knowledge about Google AdWords, Google Analytics, and SEO, MoreVisibility has just the event for you! On April 7, 2016, we are proud to host an exciting half-day workshop in partnership with Google. The conference: Advanced Tactics for AdWords, Analytics & SEO will take place at the Grand Bohemian Hotel, […]
Pandora and the Mobile Marketing Revolution29 Mar 2016 | 2:30 amJason Gueits, Pandora � Ever heard of nomophobia? Nearly all of us have developed this fear and it's only getting worse. It is the fear of being without one's mobile device…and you are not alone if you're thinking, "That's me." Millions of people have reported suffering from nomophobia around the globe. In fact, cell phone ownership […]
The Invesp Blog: Conversion Rate Optimization Blog
How Effective is Inbound Marketing – Statistics and Trends [Infographic]29 Apr 2016 | 1:39 amDid you know inbound leads on average cost 61% less as compared to outbound leads and 3 out of 4 inbound marketing channels cost less than any outbound channel. Check out our new infographic "How Effective is Inbound Marketing" for latest inbound marketing statistics and trends. � � Infographic by- Invesp Conversion Optimization Services To Publish this Image on your Blog or Website . Copy this code Infographic by- Invesp Consulting Businesses that mainly rely on Inbound Marketing save more than $14 for every newly acquired customer Globally, 41% of marketers confirm inbound produces measurable ROI, and 82% of marketers who blog see positive ROI for their inbound marketing. 79% of companies that have a...
Anticipating Visitor Needs On Product Pages Increases Conversions By 15.3% [Case Study]25 Apr 2016 | 10:23 amToo many e-commerce pages try to present too much information to the visitor without thinking of the appropriate placement, visitor eye flow and the visitors' cognitive progression. As a result, you end up with e-commerce product pages that have all the information the visitors need;but difficult to use because the information is unorganized. Conversion optimization is about anticipating the information that the visitor needs, and presenting that information to the visitor at the right time and in the correct placement and location. This case study demonstrates how presenting information at the right time and the right location, as well as removing distractions,will result in more conversions. We have...
The State of Omnichannel Shopping – Statistics and Trends17 Apr 2016 | 11:39 pmWith customers continuing to get more comfortable with omnichannel shopping, Omnichannel shopping has become one of the key driving factor of future in-store and online shopping experience. Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement. Only 45% of retailers cited omni-channel efforts as a top priority for their business in 2015. Check out our infographic on "The state of Omnichannel shopping" for latest statistics and trends. � � Infographic by- Invesp Conversion and Landing Page Optimization To Publish this Image on your Blog or Website . Copy this...
E-commerce Product Return Rate – Statistics and Trends [Infographic]5 Apr 2016 | 10:04 amDid you know at least 30% of all products ordered online are returned as compared to 8.89% in brick-and-mortar stores. 92% of consumers surveyed said that they will buy again if product return process is easy whereas 79% of consumers want free return shipping. Check out our new infographic for latest E-commerce product return rate statistics and trends. � Infographic by- Invesp Conversion Rate Optimization Company To Publish this Image on your Blog or Website . Copy this code Infographic by- Invesp Consulting Top Reasons why consumers return products Reason %age Received wrong item 23% Product received looks different 22% Received damaged product 20% Around 49% of retailers offer free...
Selecting The Right Conversion Optimization Company4 Apr 2016 | 7:45 amThe right conversion optimization firm can transform your online business. When seeking for key competitive advantages for their sites, many executives of online companies often wonder about the criteria to select the most suitable conversion optimization company to help them achieve their goal. With so many CRO companies in the marketplace, finding the perfect partner for your business can be an overwhelming task. Choosing the wrong company will mean wasted investment, effort and time. The following discussion is aimed at helping you establish the criteria to look for when selecting a conversion optimization firm. There are no set rules you should apply. Deciding on the right firm will depend to a good...
Were you part of Mediative's eye-tracking tests at CIMC?21 Apr 2016 | 2:16 pmWere you part of Mediative's eye-tracking tests at CIMC? Mediative, one of North America's leading digital marketing agencies, attended the Canadian Internet Marketing Conference (#CIMC2016) in Squamish, BC, last week. Mediative's Manager of Content Marketing and Research, Rebecca Maynes presented 'The Importance of Research in Digital Marketing' touching on search behavior research and buyer behavior research. Speaking alongside a whole host of great speakers from companies such as Google, Twitter, eBay, Warner Music, and West Jet to name a few, she talked about four key research studies that have been conducted over the past two years at Mediative, and highlighted several of the key findings for...
Case Study – SEO drives a 185% increase in organic traffic for a well-known car sales website19 Apr 2016 | 8:33 amSEO drives a 185% increase in organic traffic for a well-known car sales website You are here: Home / Insights Mediative's client, a well known US-based car sales website, wanted to see a larger percentage of leads coming from their SEO efforts. Learn how Mediative worked with them to drive a 185% increase in organic traffic to their website, while increasing the new leads generated from organic by 166%. Download your copy now! Download your free copy By submitting this online form, you are entering into a written agreement with Mediative and you understand that you will be contractually bound by the Terms of Services Agreement. Gain insights to help you growUse our knowledge to...
Google local pack : gas prices are coming!13 Apr 2016 | 2:15 pmGoogle local pack : gas prices are coming! No need to look at the price of the gas when you pass in front of a gas station to find the cheapest one for the next time you'll need to fill your tank. Google is now integrating gas prices in its local pack. Indeed, when you do a search including the keyword "gas" associated to a location, you can now see the prices appear within Google's local search results. The second important point is that this functionality is available on both mobile and desktop. This functionality has already been available on the Yellow Pages app for more than a year. When doing a search, prices appear in the local pins. You can even refine your search by specifying the type of gas...
Up close and personal with Rebecca Maynes31 Mar 2016 | 2:34 pmUp close and personal with Rebecca Maynes #CICM2016 is just around the corner (April 17th and 18th) and we caught up with Rebecca Maynes, Manager of Content Marketing and Research at Mediative, who will be speaking at the event, to find out a bit more about what attendees to her session can expect. Q. What will you be talking about in your session? I'm going to be discussing the importance of research in digital marketing. Specifically how search behavior research and buyer behavior research can be used to better reach and engage your potential customers. Successful digital marketers are intimately familiar with their audience – they know who they are, where they go, what they do, what they are looking...
Case Study – PPC generates a 202% increase in leads for a well known car sales website30 Mar 2016 | 7:12 amPPC generates a 202% increase in leads for a well known car sales website You are here: Home / Insights Mediative's client, a well known US-based car sales website, wanted to get the most leads possible at the lowest cost. Learn how Mediative worked with them to drive a 202% increase in leads created, while decreasing the cost per lead by 56%. Download your copy now! Download your free copy By submitting this online form, you are entering into a written agreement with Mediative and you understand that you will be contractually bound by the Terms of Services Agreement. Gain insights to help you growUse our knowledge to improve your business: Get our latest research, case studies, and...
eBay, ecommerce, life
Links for 2016-04-15 [del.icio.us]16 Apr 2016 | 12:00 am

Sponsored: 64% off Code Black Drone with HD Camera Our #1 Best-Selling Drone--Meet the Dark Night of the Sky!

Links for 2016-04-07 [del.icio.us]8 Apr 2016 | 12:00 am

Sponsored: 64% off Code Black Drone with HD Camera Our #1 Best-Selling Drone--Meet the Dark Night of the Sky!

Links for 2016-03-26 [del.icio.us]27 Mar 2016 | 12:00 am

Sponsored: 64% off Code Black Drone with HD Camera Our #1 Best-Selling Drone--Meet the Dark Night of the Sky!

Links for 2016-03-14 [del.icio.us]15 Mar 2016 | 12:00 am

Sponsored: Furniture You Can Afford FurnitureYouCanAfford.com has low prices, free shipping(in the continental U.S.), and a large selection of awesome furniture.

Coming up with new ideas.5 Mar 2016 | 12:28 pmI'm currently trying to come up with some new business ideas. Hello Baby is increasingly able to stand on its own two feet which is freeing up my time to work on new projects. So many choices and only one Trev – what should I do? Big idea Every day in the news we hear about businesses which started from nothing and are now worth billions. Being the arrogant SOB that I am I see now reason why that could not be me, all I need is a great idea. I have to remind myself that even with millions in funding the chance of something making it big is very slight. You gotta dream though….. Some slow building projects Another option is to start one or more small projects and see where its leads. Perhaps some...
7 of the Best Branded Instagram Videos April 201629 Apr 2016 | 6:38 amAs brands continue to produce innovative short-form video content on Instagram, we take a look at some of the best uploads on the micro-video platform in April 2016.
How To Boost Video Engagement with YouTube Poll Cards26 Apr 2016 | 6:12 amYouTube Interactive Cards are the shiny, updated annotations that also work on mobile devices. We take a look at how you can boost engagement on your YouTube videos from using one of the newest - Poll Cards.
How Turkish Airlines is Winning Big at Video Marketing25 Apr 2016 | 7:19 amWhen it comes to video marketing, Turkish Airlines is flying circles around the world's largest airline brands. So, what do a lot of the smaller airlines know about video marketing that most of the bigger airlines don't?
Top Vine Stars & Most-Watched Vine Creators: March 2016 Leaderboard22 Apr 2016 | 8:10 amAccording to the latest online video ranking leaderboard from Tubular, the most-watched Vine creators for March 2016 include Bleacher Report, and the NBA, as well as top Influencers Lele Pons, and Thomas Sanders.
Top Online Video Creators Across Social Platforms: March 2016 Leaderboard21 Apr 2016 | 8:12 amAccording to the latest online video ranking leaderboards from Tubular, BuzzFeed, Justin Bieber, NowThisNews, and the WWE were some of the top video creators across the big social video platforms in March 2016.
Lions and Tigers and Bots, Oh My!29 Apr 2016 | 6:00 amMicrosoft, Facebook, Slack… Simone, Her, and i, Robot. Bots of all kinds have long been the subject of movies and software centered on artificial intelligence, but as of late the hype about bots, specifically chatbots, has spiked considerably. Headlines confetti the internet claiming chatbots are the hot new thing in tech and represent the future, like it or not. But why the sudden interest in chatbots when they've been around for so long? Who keeps making them, and what do they really do?A Brief History of BotsChatbots have actually been around since the 1960s. If you ever had a screen name on the once popular AIM, you're likely familiar with a bot named Smarter Child. Bots that followed, like...
5 Steps For When You Hit a Wall in Content Production28 Apr 2016 | 5:33 amA few weeks ago, it happened. One of the most frustrating aspects of working as a writer and content producer, with deadlines, happened. Writer's block, writer's burnout-whatever you call it, it happened, and it can be deeply problematic for those of us who have a responsibility to regularly and consistently produce content. After weeks of researching, crafting, and cranking out articles about digital marketing and my beloved new bestie, SEO, I had finally hit the wall. It seemed as if I was suddenly disinterested in every topic falling under the umbrella of digital marketing, and on the off chance that something did interest me, I had nothing to say about it. My coffee consumption spiked as I scrambled...
For The Last Time: Email Marketing Is Not Dead26 Apr 2016 | 5:58 amThe sophistication of spam has planted doubts about the efficacy of email marketing, giving it the reputation of being an antiquated tactic. You've likely heard that gone are the days of "you've got mail" and that email marketing is a wasted effort, but the numbers actually tell a different story. Studies across the board show that email marketing is a powerful and effective way to generate leads, track analytics, and build profit, especially with the exponentially growing digital presence of millennials (fact: millennials are the group most likely to check their email from bed). Not only is the importance of email marketing on the rise, but it may actually be eye level with SEO in terms of...
Ten Different Ways to answer "What is SEO?"25 Apr 2016 | 5:47 amIn working with clients to find solutions for their digital marketing needs, I often encounter someone who simply asks, "What is SEO?" To answer this, I have a plethora of different options, and I frequently find myself changing the definition given a certain context. So, to help those who know they need SEO but don't necessarily know what it is or for those just beginning to offer SEO for clients, I thought I would share some of the definitions that I use or have encountered. I have come up with ten of them. First thing's first though; SEO stands for Search Engine Optimization. This list includes some standard definitions as well as some industry specific inside jokes (a hat tip to our more SEO...
3 Useful Analogies to Help Beginners Understand SEO21 Apr 2016 | 6:40 amWhile SEO is not rocket science or brain surgery, it certainly isn't the easiest paradigm to understand, especially to someone who doesn't have a background in the internet or technology. Whether it's the way words sound (meta data optimization) or a particularly technical aspect of SEO (like schema markup), I tend to encounter confusion quite often with those customers who are new to the concepts of SEO. In order to guard against a customer's confusion or worse, feeling inferior, a successful sales rep has to create a bridge between the customer and SEO in order to grow a clear understanding of the practices of a successful SEO campaign. This is vital to bringing the sales process to a successful...
株式会社オムニプランニングのプレスリリースを徹底分析!28 Apr 2016 | 2:42 am本記事では、前回の記事(株式会社WACULのプレスリリースを徹底分析!)に引き続き、お手本としたい良質なプレスリリースを実際に細かく分析していきます。質の高いプレスリリースを細部まで徹底的に分析して学ぶべき点をピックアップしていくことで、実際に自分がプレスリリースを書く時の参考にしましょう。本記事で分析の対象とするプレスリリースは以下のものです。熟成肉の旨味を"牛かつ"に凝縮!「熟成牛かつ 銀座ぎゅう道」2月15日にグランドOPEN!~...
株式会社WACULのプレスリリースを徹底分析!27 Feb 2016 | 8:38 pm本記事では、別記事(お手本にしたいプレスリリース4選!)で紹介した、お手本としたい良質なプレスリリースを実際に細かく分析していきます。質の高いプレスリリースを細部まで徹底的に分析して学ぶべき点をピックアップしていくことで、実際に自分がプレスリリースを書く時の参考にしましょう。本記事で分析の対象とするプレスリリースは以下のものです。Webサイト分析の人工知能「AIアナリスト」、訪問数やCV数の異常な変化と原因を報告する機能を追加(PR...
【厳選!】無料プレスリリース配信サービス6選!24 Feb 2016 | 9:34 pm...
お手本にしたいプレスリリース4選!22 Feb 2016 | 4:24 am本記事では、別記事(【保存版】良質なプレスリリースの書き方!)で説明した良質なプレスリリースの書き方をふまえて、実際のプレスリリースの中からお手本となるような例を4本紹介します。お手本プレスリリースその1Webサイト分析の人工知能「AIアナリスト」、訪問数やCV数の異常な変化と原因を報告する機能を追加(PR TIMES,2016/2/12)まず1つめに紹介するプレスリリースは、株式会社waculというIT系のベンチャー企業がアクセス解析の「AIアナリスト」という人工知能サービスに新機能を追加したというPR...
【保存版】良質なプレスリリースの書き方!22 Feb 2016 | 4:23 am...
Flyte New Media
How to Manage and Monitor Your Kids' Screen Time28 Apr 2016 | 8:47 amManaging your kids' screen time: the modern parenting dilemma. Do your kids spend too much time on their phone or tablet? Are you worried about them sharing inappropriate texts or pictures? Concerned about cyberbullying or online predators? These are concerns a lot of parents share. I know that I was worried about my kids binge watching Netflix or texting their friends late into the night. I considered downloading an app that would help me manage and monitor their screen time, but I ended up coming up with a different approach. If you'd like to get your kids to spend less time on their screens and make good choices about their iPhone, iPad, and Android time, you may want to watch this segment I recently...
The Best Free or Cheap Stock Photography Sites for Your Blog25 Apr 2016 | 10:11 amIf you're looking for ways to get your blog read, your emails opened, and your social posts shared, then you need an eye-catching image to reel readers in and get them engaged. However, if you're publishing to your blog a few times a month, or sending out emails weekly, or filling Facebook with daily posts (not to mention Twitter, LinkedIn, etc.,) those photos can get expensive. While I'm a strong believer that you shouldn't cut costs when it comes to your website photos—especially those homepage photos that will be seen by thousands or even hundreds of thousands of visitors over the years—when it comes to blogging and social media sometimes "good enough" is, well, good enough. That being...
Sullivan Insurance Launches Responsive Website22 Mar 2016 | 5:59 amConsidering a website redesign? Wondering what you should include or not include? From mobile decisions, to creating a vibe that attracts the right type of clients (while dissuading the wrong type of clients,) there's a lot to consider. Here's how one business did it. The Client Sullivan Insurance, in Ipswich, Massachusetts, is a full service, independent insurance agency. They pride themselves on being comprised of team of caring and conscientious insurance professionals, along with having access to dozens of the finest insurance carriers in the marketplace. Currently, Bernard M. Sullivan Insurance Agency serves the insurance needs of more than 5,000 individuals and families as well as over 1,000...
Marketing Your Local Business: Waltz and Sons Propane9 Mar 2016 | 8:59 amDoes marketing your small business on social media confuse, frustrate, or even intimidate you? Do you feel like you're stuck at the starting gate? Are you not sure how to move forward? Well, you're not alone! Which is why we wanted to share this great story of one of our clients, Waltz & Sons Propane. We're super lucky that we get to work with smart, interesting, creative clients here at flyte. And I'm not just saying that to be flattering (though what's the saying about flattery again?) – we really do work with some amazing people. One of my favorite parts of my job as a Digital Marketer at flyte is to train clients on how to use digital marketing to meet (better yet…exceed) their business goals. I...
5 Annoying Facebook Marketing Tactics You Need to Stop Doing Right Now (And What to Do Instead)15 Feb 2016 | 2:23 pmYes, we all know that Facebook's organic reach for business pages is way, way down these days. It's tougher than ever to reach people on the world's most popular social network, even those who already like you. But that's no excuse for anyone to engage in these five incredibly annoying Facebook marketing tactics that will alienate—rather than engage—your audience. And yes, I'm talking to you. And to me. I've probably been guilty of a couple of these things. Although not #2. Never that one. 1. Tagging everyone you know in your posts. Tagging someone on Facebook means that your post will show up on their personal profile. It also increases the chances that their friends will see your post,...
Inside AdWords
New Merchant Center Feed Rules helps you submit your product data into Google Shopping feed format27 Apr 2016 | 10:00 amFinding the right customers on Google Shopping starts with your Merchant Center product feed: it contains all the information about the products you sell to help online shoppers find just what they're looking for. But we know that creating and maintaining a complete and compliant data feed can be challenging. To make feed management easier, we're excited to introduce Feed Rules, a self-service tool to help you transform your existing data from your inventory management systems into the format accepted by Google Shopping. Feed Rules helps you streamline your data feed uploads, whether you're already running Shopping campaigns or you're just getting started.Use Feed Rules to set up and maintain your...
Built for mobile: Bumper ads drive incremental reach and frequency, particularly on smartphones26 Apr 2016 | 6:00 amRecent research has shown that half of 18-49 year olds turn to their mobile device first to watch video. Even in the living room, many people prefer to watch on their smartphone – for the control, personalization and ease it offers. And as viewing habits change, we are working to introduce new formats adapted to these habits.That's why today we're announcing Bumper ads – a new six-second video format, sold through the AdWords auction on a CPM basis. Bumper ads are ideal for driving incremental reach and frequency, especially on mobile, where "snackable videos" perform well.Given the succinct nature of the format, we've seen Bumper ads work best when combined with a TrueView or Google Preferred...
Join us as we announce the latest Ads and Analytics innovations on May 24th20 Apr 2016 | 8:00 amTune in live to the Google Performance Summit Keynote on Tuesday, May 24 at 9am PT / 12pm ET to hear the latest Ads and Analytics innovations.Sign Up HereWe live in exciting times when technology seems to upend everything as we know, every few years. And nothing has changed consumer behavior and business innovation as much as the mobile phone. People are attached to their phones, tapping and swiping their way through places to go, stuff to buy, and things to do. This presents a tremendous opportunity for marketers to connect with customers in more meaningful, relevant ways. And Google is a key partner for advertisers, providing the media and tools to help you make those connections and measure the...
Showing how YouTube ads drive sales for CPG brands with Oracle Data Cloud19 Apr 2016 | 6:00 amMeasuring the impact of online video is something of a passion for us at Google. It's been three years since we unveiled Brand Lift for YouTube and brands have seen great success. But the last piece of the puzzle has been how does online video drive offline sales? This is particularly true for consumer packaged goods (CPG) companies, for which the vast majority of sales – over 90% – happen offline. Thanks to our new integration with Oracle Data Cloud – a leader in the emerging Data as a Service (DaaS) industry that measures the sales impact of digital media – we now have a solution to answer that question. Today we're announcing the availability of sales lift studies in the US, for CPG...
Google Manufacturer Center helps brands find and convert new customers18 Apr 2016 | 10:10 amGoogle provides consumers around the world with the answers they need to find, review, and buy the products they're looking for. Last year, we announced Google Manufacturer Center, a free tool to help brand manufacturers accurately represent their products to shoppers on Google.com and other Google services. By uploading complete and accurate product data into Manufacturer Center, brands increase their chances of standing out in a crowded marketplace -- and ultimately get more of their products in the hands of consumers. Today, we'll shine a light on three manufacturers who have boosted results with Manufacturer Center, and highlight new partners that can help manufacturers maximize the tool.We've...
PPC Hero
Top 3 CRO Test Ideas For E-Commerce Clients29 Apr 2016 | 4:45 amWhere should you focus your testing efforts and how do you decide what to test first? Check out our top 3 CRO test ideas for e-commerce clients. Read more at PPCHero.com
New Google Shopping Feature: Feed Rules28 Apr 2016 | 9:15 amFeed Rules allows advertisers to create rules that alter existing values or attributes to make them acceptable by Google Shopping. Read more at PPCHero.com
A Script For Identifying Ad Groups That Lack Sitelink Impressions28 Apr 2016 | 4:45 amBehold an AdWords Script that generates a quick report to help identify opportunities with ad extensions. Read more at PPCHero.com
Bing Callout And Review Extensions: They're Here And You Should Use Them27 Apr 2016 | 4:45 amBing recently released two new extensions that you have been seeing on Google for some time now, callout and review extensions. Read more at PPCHero.com
The Art Of Networking26 Apr 2016 | 4:45 amNetworking is absolutely necessary if your business wants to continue to grow - let PPC Hero help you make it less stressful and more beneficial. Read more at PPCHero.com
Landing pages designed for SEO and pay per click28 Apr 2016 | 5:29 pmImagine being in an airplane and approaching a runway that was poorly built. Oh, wow the terror! Wouldn't it be much nicer to see a long stretch of well-paved concrete? The pages that your website visitors land on are considered landing pages... The post Landing pages designed for SEO and pay per click appeared first on IMPROZ MARKETING - Houston Internet Marketing Elevates Businesses.
Location3 Media
Digital Shoptalk Podcast: Episode 2829 Apr 2016 | 10:55 amWe're back with a new episode of Digital Shoptalk! Our Head of Local Search, Nick Neels, serves as guest co-host to discuss the integration of Local Business Listings, Local SEO, and Local PPC; a topic he recently covered in an article for the Local Search Association. The guys also talk about the latest big news out of Location3, the launch of our new suite of digital tools called LOCALACT. We hope you enjoy! Tweet @Location3 using the hashtag #DigitalShoptalk with questions, comments or suggestions. Thanks for watching!
New Technology Launch: LOCALACT19 Apr 2016 | 11:14 amFor more than 16 years, we've been effectively managing local digital marketing programs for Fortune 500 companies across the globe at Location3. As a leader in the local space, we're excited to announce the launch of a new platform that reflects an evolving marketing atmosphere where brands with a brick-and-mortar presence are seeking new ways to drive more customer actions on a location-by-location basis. Our newest proprietary technology, LOCALACT, is a suite of tools that allows enterprise brands to effectively scale local digital marketing programs, and ultimately, drive more in-store customer volume for their business locations. "Helping our clients improve their digital performance has...
Google's Immersive Search is Expanding18 Apr 2016 | 10:44 amBy now we all know that Google's ultimate goal is to deliver users the most relevant results and content based on their search query (well, and to make a ton of money). With last month's rollout of the "Destinations" feature on mobile, Google is not only delivering these relevant results, but making sure all user actions after their search take place on Google. Keeping users on Google Search throughout the consideration and purchase process is being dubbed "immersive search" and has implications for searches, local SEOs and SMBs alike. According to Google, Destinations will help users, "discover and plan your next vacation,right from Google Search on your phone." To do this, Google integrates a wealth...
Digital Shoptalk Podcast: Episode 2715 Apr 2016 | 9:15 amWe're back with a new episode of Digital Shoptalk! Shot from an unspecified location in our new office at 820 16th Street, Denver, this episode takes a closer look at the marketing implications of virtual reality. As VR makes its way into mainstream products and services, how will it be adopted and utilized by consumers and marketers? Also, co-host Alex Porter returns from MarTech with all of the latest ideas in this increasingly complex and influential industry. And why is Lil' Wayne delivering a baby elephant? Tweet @Location3 using the hashtag #DigitalShoptalk with questions, comments or suggestions. Thanks for watching!
Monthly Industry Roundup: March 201614 Apr 2016 | 9:41 amLocation3 Media News: After months of planning and hard work, we made the move just a few blocks down the street to our new office at 820 16th Street, Denver. We left behind plenty of great memories at 1515 Arapahoe, but it was a welcome change as we continue to move upward on onward as a leader in digital marketing. In other news, Location3 President Alex Porter made the trip to beautiful San Francisco for MarTech 2016, a conference designed for "senior-level, hybrid professionals who are both marketing- and tech-savvy." Check out his blog post for details on the big ideas coming from the emerging industry. WHAT'S HAPPENING IN SEARCH? Google AdWords to Receive Makeover To serve advertisers better,...
Emarketed PPC & SEO Blog
Redesigning for a Mobile-Friendly Site28 Apr 2016 | 10:08 amHaving a website that works well on mobile phones is a key strategy in modern internet marketing no matter what your goals are with your campaign. If you are looking to redesign for a more mobile-friendly site there are a lot of things to consider before you dive in. For one thing you will need … Continue reading Redesigning for a Mobile-Friendly Site
Creating Breakthrough Digital Ads25 Apr 2016 | 10:16 amWhen producing advertisements businesses always need to create more than just something people will be interested enough to read. Especially in the world of internet marketing when consumers are bombarded with digital ads that they've essentially learned to ignore in many cases. With so much content, and the tendency to use multiple devices or multi-task … Continue reading Creating Breakthrough Digital Ads
Consumer Intent in Voice Search20 Apr 2016 | 1:29 pmThe way that consumers search for information on the internet continues to change dramatically with all the new devices and types of technology available. While for years, searching was limited to typing in a keyword on a desktop computer the range of searching abilities has expanded into many different platforms and tools that actually change … Continue reading Consumer Intent in Voice Search
The Keys to Boosting Blog Traffic15 Apr 2016 | 12:51 pmA blog is a format where you can create the kind of high quality content that is going to be engaging to customers and a place to have relevant interactions with them. That's why it is so important to make an effort to drive more traffic to your blog so that you can convert at … Continue reading The Keys to Boosting Blog Traffic
Strategies to Promote Brand Loyalty12 Apr 2016 | 12:22 pmOne of the goals of most businesses is to foster brand loyalty among customers so that you have devoted fans who will continue to choose you over your competitors. However, brand loyalty is harder to develop in the modern marketing world even with loyalty promotions and programs offering customer rewards. In recent years these types … Continue reading Strategies to Promote Brand Loyalty
Online Marketing Blog – TopRank®
Online Marketing News: Short Attention Spans, Google Feed Rules, Starbucks Emojis29 Apr 2016 | 3:30 amThe Shortening Human Attention Span (And What it Means for Marketers) [Infographic] Down from 12 seconds in 2000, the average human attention span is now 8.25 seconds. That leaves marketers with very little time to make a meaningful impression. But, don't sweat it too much. This infographic has some solid tips on how to capture and hold the attention of your audience, like using clear and brief messaging and telling your audience a story. Social Media Today Google adds Merchant Center Feed Rules to make formatting shopping feeds easier For a long time, Google shopping feeds have been a bump in the road for digital advertisers. So much so that there's a whole industry dedicated to helping advertisers...
How a GREAT Marketer Befriends an Influencer28 Apr 2016 | 3:30 amHave you ever watched a reality competition? You know, one of those Survivor-style shows that puts strangers in a stressful situation to battle for a last-person-standing prize? Don't be ashamed if you have. I'm a pop culture snob, but still found myself transfixed by ten seasons of America's Next Top Model. On that show, amidst the freak-outs and tantrums, I noticed one recurring line of dialogue: "I'm not here to make friends." You'll hear it on almost every reality competition. There's always one person who alienates everyone else with that specific phrase. Usually it's followed by, "I'm here to win." The funny thing is, in all the hours I wisely invested watching would-be models...
7 Ways to Step Up Your Email Marketing Game in 201627 Apr 2016 | 3:30 amEmail marketing is a great, cost-effective way to engage prospective customers and nurture relationships with current customers. And email is actually welcomed by consumers. In fact, recent research has found that a whopping 91% of Americans say they want to receive promo emails. But let's face it. With email being one of the most common forms of communication these days, your customers inboxes are most likely a little full. And it's time for you to step up your game if you want to continue connecting with subscribers and encouraging them to do business with you. While we're almost halfway through 2016, there's still time to make the most of the latest email marketing tricks and trends. Below are...
38 B2B Content Marketing Case Studies for 201626 Apr 2016 | 3:05 amThere was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don't know marketing. For some, that might be true. When you're not viewing the world through the lens of a cynic, it's amazing what you see. Marketers at companies all over the world are planning, implementing and optimizing customer and content centric marketing programs that are achieving results. For example, each year at the Content 2 Conversion conference, the Killer Content Awards recognize B2B marketers implementing effective content marketing campaigns. And each year, we highlight many of those examples here. While there are those vested in "being...
Social Media Marketing World 2016: Insights, Top Blog Content & Words of Wisdom25 Apr 2016 | 11:09 amLast week, we had the privilege of participating in the annual Social Media Marketing World conference in San Diego. We joined over 3,000 other marketers and marketing influencers who were looking to explore the latest trends and best practices for social media marketing. From the moment (literally) that I stepped on the plane, I had a conversation about the upcoming conference with the woman next to me. It was her first time at a conference like Social Media Marketing World and she planned on spending the flight trying to figure out which sessions made the most sense for her to attend. Fortunately, I had done my homework and gave her suggestions on which sessions I thought could be of use to her....
Aimclear® Blog
SEO is Dead: Long Live Online Marketing | Zenith 2016 LIVE Blog!28 Apr 2016 | 1:42 pmThe owner of Search Influence (and disputed Locomotive Consultant), Will Scott, is all about helping customers successfully market online and building scalable solutions for local businesses and marketing teams. Having worked in the digital marketing space since '94, he knows a thing or two about the industry. Today, he told Zenith goers that SEO is dead. Like, what? BUT, he explained his point. Here's his case (spoiler alert: Will ends by stating SEO is not dead. Read on to understand): SEO is a tactic, it's a technique, it's a part of the overall marketing mix. It's just one of the many things we should be doing in support of the customers. Remember, marketing isn't new — we're just using new tools...
Multi-Channel Integration and Leveraging Sales Funnel Attribution | Zenith 2016 LIVE Blog!28 Apr 2016 | 12:33 pmBreakout session 3 finds Zenith 2016 #hungry! And not for lunch, which is just around the corner. The starved campaign scaling, multi-channel maneuvering-masses are grabbing their seats to join Megan Taggart, SEM Account Manager at Aimclear, and John Lee, Managing Partner at Clix Marketing, for their presentation… Creatively Scaling Campaigns: Multi-Channel Integration and Leveraging Sales Funnel Attribution Follow these two! Megan Taggart : @MeganTaggartMN John Lee : @John_A_Lee Their presentation aims to improve and optimize cross-channel marketing efforts! � John Lee takes the stage and kicks off his presentation on sales funnel attribution. There's a battle raging for marketers' attention and dollars....
Reputation Monitoring & Protection: DATA EVERYWHERE! (B. S. U. R.) | Zenith 2016 LIVE Blog!28 Apr 2016 | 11:19 amMichelle Stinson Ross is a recognized authority in content marketing and the co-host of #socialchat. Jen Jama is involved in the phenomenally successful #smbmsp, one of the biggest and longest running social media breakfasts in the country. Let's talk reputation management! It's "the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services." This is NOT passive. "Craft" "shape" "influence" these are action words. It. Takes. Work. Estimates are that up to 60 percent of a company's value can be in its reputation. That's why...
The Machine Learning Revolution and its Impact on Search | Zenith 2016 LIVE Blog!28 Apr 2016 | 10:03 amEric is the founder and CEO of Stone Temple Consulting and writes for Search Engine Land, Moz, Marketing Land and so much more. Eric is also the author of The Art of SEO – 992 pages of "light reading." We're thrilled to have him in Duluth! Eric once walked 25 feet across hot coals and spent four days camping in -40º weather. Then he built his own machine learning algorithm to predict retweets. So he doesn't mess around. What does RankBrain mean for our search campaigns and SEO? What should we expect to see from Google as RankBrain evolves? Let's walk through how machine learning works. First you input data to train the algorithm. Eric built one that took 45 billion calculations to teach it self...
The Mobile-Social Web, Redux: How to Leap Frog Local Competition | Zenith 2016 LIVE Blog!28 Apr 2016 | 10:02 amLeap frog! We're hopping into the mobile, social sweet spot with MobileMoxie's dynamic duo, CEO Cindy Krum and Mobile Marketing Specialist Emily Grossman. After a stunning morning keynote, Cindy transitioned from the wild world of artificial intelligence into all-things-mobile. From Mobilegeddon to the science behind app results in mobile, Cindy and Emily gave the Zenith crowd plenty to think about — now and down the road. Mobile Mania April 21. Mobilegeddon. Remember this? It was the Google deadline for getting your site mobile-friendly. It was perceived as a BIG deal and SEOs around the world were freaked out… Turns out it was a big deal. Having a mobile-friendly website is important — not only for...
Love At First Taste, Clio's 25th anniversary, and the LateRooms stags29 Apr 2016 | 4:05 amFirst, I'd like to take a minute to say happy May Bank Holiday! Secondly, we have not been short of creative PR campaigns this week, so I hope you enjoy reading about them as much as we did picking them. Renault Clio celebrated its 25th anniversary with love There was no better location for Renault to celebrate its anniversary than in the centre of where France and England meet: King's Cross! The company set up a gorgeous burlesque-style cage in the centre of King's Cross and covered it with padlocks. At the centre of the cage was the stunning new Renault Clio that was up for grabs if a passer-by managed to unlock one of the thousands of padlocks. There are 25 different prizes up for grabs from as...
Bloggers becoming brand ambassadors25 Apr 2016 | 1:00 amToday, it seems like everyone and their dog has a blog. But believe it or not, the word blog wasn't actually coined until 1999. The first ever blog is claimed to be Links.net, created by American college student Justin Hall, who named it his 'personal site' back in 1994. Since then, blogging has boomed; for many, it has resulted in the transition from a hobby to a career, turning passion in to profit. In 2003, Google launched AdSense to connect bloggers and advertisers; Vlogging (video blogging) followed in 2006, thanks to the launch of YouTube; and by 2008, a new blog was created every single second of the day. A study by Universal McCann reports more than three quarters of internet users now read...
Show me ramen places nearby25 Apr 2016 | 1:00 amI don't want to tell you where to eat ramen. I'm not even sure we eat ramen in the UK so I'm not going to pretend this is anything other than an experiment. Back in 2008 Patrick wrote about Google trialling advertising with a search focused call-to-action. More brands have been doing this more recently and it's been working really well. It makes perfect sense – if more people are searching for your brand + a keyword (e.g. "used cars autotrader") then Google should naturally assume that your brand would be a good result for the keyword alone (e.g. AutoTrader showing for "used cars"). We have a case study on the blog to follow in the next week or so that shows that this does indeed seem to be the case so I...
#Hashtagfails: Homebase shows how not to jump on trending topics22 Apr 2016 | 6:36 amPiggybacking on news stories to get coverage has always been a standard and, done well, very successful PR technique. But in the age of social, in which opinions and comments are shared instantly with little preparation or even thought, tasteless piggybacking can damage a brand's reputation in a matter of hours. When the world heard the news of Prince's death yesterday, #PrinceRIP and #RIPPrince began trending worldwide within a few hours. Tributes poured in from fans, celebrities and even brands such as The New Yorker, who released an early look at May's issue in tribute to the icon. And then some companies decided to take this opportunity to sell their brand… We spotted the tweet early this...
Queen of Parts, #Pamborghini and a night at the Olympic Trials22 Apr 2016 | 3:04 amIt's been a great week in terms of creative and playful PR activity, so we're here to share our favourites with you – enjoy! Airbnb – Night at the Olympic Trials Ahead of the Rio Olympics, official supplier of the games, Airbnb, is offering two lucky people a chance to live like champions for one night, with a golden room as your podium. The gold medal-inspired room has been designed to include a range of apparatuses typically used in the sport. These include rubberised floors, a hanging rope ladder and lamp rings. Other features include a gold bed, 'safety net' hammock and floor-to-ceiling windows that overlook the arena. The prize package will also include a stadium tour with Brazilian...
Local SEO Guide
I Don't Trust Google To Extract Data From Javascript, But…22 Apr 2016 | 10:58 amCheck out the "342 matches" snippet attached to the MadisonApartmentLiving.com result for "madison wi apartments": That "342 matches" is only visible on the MadisonApartmentLiving home page when javascript is turned on: So not only is Google seeing content in JS, it considers a number + "matches" relevant enough to put it in the SERP snippet. […]The post I Don't Trust Google To Extract Data From Javascript, But… appeared first on Local SEO Guide.
Robots.txt 503 = SEO Death: A Tragedy In 4 Acts20 Apr 2016 | 10:48 amAnother stellar entry in the long-running SEO Death series: Thanks to Julie Kosbab, our Director of Enterprise SEO, for her continual inspiration…The post Robots.txt 503 = SEO Death: A Tragedy In 4 Acts appeared first on Local SEO Guide.
Your Move "Speaker" Ryan…13 Apr 2016 | 3:42 pmSo Paul Ryan has said he has no interest in running for President regardless of what happens in Cleveland, but Google's Knowledge Graph seems to have other ideas: To be fair Boehner is still considered "a" Speaker of the House but who is speaker of the house right now? Like I said, don't trust Google […]The post Your Move "Speaker" Ryan… appeared first on Local SEO Guide.
The Google Search Console Complaint Department12 Apr 2016 | 9:36 amHey it's a free tool (thanks guys!) and certainly better than nothing, but #IHaveADream… THE NAME The name, while arguably more descriptive, cannot escape its history as "Google Webmaster Tools". Maybe in a few years we will all stop trying to say "Google Search Console" while actually saying "Webmaster Tools". Maybe. HTML IMPROVEMENTS How about […]The post The Google Search Console Complaint Department appeared first on Local SEO Guide.
The Future of Local SERPs10 Apr 2016 | 7:46 amPer my previous post, Are You Doing Local Answers SEO?, we have noticed these types of results are becoming more common for queries that have local intent: Click to enlarge these sorry screenshots This is in line with the increasing presence of Knowledge Graph results over the past year. We believe that Google is starting […]The post The Future of Local SERPs appeared first on Local SEO Guide.
Occam's Razor by Avinash Kaushik
A Great Analyst's Best Friends: Skepticism & Wisdom!4 Apr 2016 | 2:32 amHere's something important I've observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. Deeply so. This was always true, of course. But, it has become mission critical over the last few years as the depth, breadth, quantity and every other dimension you could apply to data has simply exploded. There is too much data. There are too many tables/charts/"insights" being rammed down your throat. There has been an explosion of "experts." If you are not skeptical, you are going to die (from a professional perspective). And, yet… You can't be paralyzed by skepticism. At some point, you have to jump. Or, you are dead (again, professionally). Let's...
The Marketing < > Analytics Intersect: My Newsletter!7 Mar 2016 | 1:44 amI want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My goal is to get you promoted, you are going to love it. So. Please do sign up. But, first, as you've come to expect from this blog… Context… Should you own or rent? The logic we are taught from when we were babies is that it is better to own than rent. Reality is actually a bit more complicated. In our context, let's consider two applications of own and rent. In the past I've spoken about own vs. rent in context of platforms. Facebook, YouTube, LinkedIn are platforms where you rent your existences. Mobile and desktop websites, mobile applications are platforms...
Rock Analytics More: Obsess About Goals And Goal Values!10 Feb 2016 | 5:10 amIf you don't have goals, you are not doing digital analytics. You are doing i am wasting earth's precious oxygenalytics. Let's back up. Let me start with a story. [Sidebar] I'm experimenting with sharing short stories via an insightful newsletter. I'd love for you to sign up: The Marketing Analytics Intersect. Thanks! [/Sidebar] Now, let's get back to the story. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. I started to outline a simple framework that stated that no one should look at anything daily (that should all be automated and run off automated or custom set thresholds –...
Excellent Analytics Tip #27: Chase Smart Calculated Metrics!4 Jan 2016 | 2:34 amFor the last decade (#omg!), I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital experiences (insanely) expecting all visitors to their websites to convert right away – anything less than that is a failure. Damn the intent the customer is expressing. [Sidebar] I'm experimenting with sharing short stories via an insightful newsletter. I'd love for you to sign up: The Marketing Analytics Intersect. Thanks! [/Sidebar] It also results in Marketers obsess about awful things like last-click conversions (die last-click attribution die!). They make silly user experience...
How To Suck At Social Media: An Indispensable Guide For Businesses2 Nov 2015 | 3:10 amFacebook, at last count, has 1.5 billion monthly active users. YouTube has 1.2 billion users (watching 6 billion hours of videos!). Instagram has an estimated 400 million users. Those are some big gigantic numbers! [Sidebar] I'm experimenting with sharing short stories via an insightful newsletter. I'd love for you to sign up: The Marketing Analytics Intersect. Thanks! [/Sidebar] I believe that every human with time to spare, and a connection to the web, should be on social media. The benefits are numerous. Facebook allows you to stay close to people you choose to. YouTube has democratized entertainment and education. Instagram allows you to express your creativity, and soak up expressions from others....
Posts from the Econsultancy blog
Five things Western brands should know about China's digital landscape29 Apr 2016 | 8:16 amChina is still, in many ways, a mystery to Western brands. Many have tried to enter its alluring market, yet few have achieved any level of success.Read more...
Big data tools & techniques successful CMOs need to know29 Apr 2016 | 6:01 amAside from the skills and drive to champion the value of big data in an organization, every CMO could use a few resources to help harness the power of that data. However, from traditional Excel spreadsheets and CRM systems to more robust tools like interactive dashboards and Tableau visualizations, the inherent desire for simple answers meets with a blizzard of analytical tools, each with ambiguous value.Read more...
Digital transformation: Five key tenets of a digital leader29 Apr 2016 | 3:43 amI spent a very interesting couple of hours last week moderating a roundtable on "Effective leadership in the Digital Age". The discussions were based around Econsultancy's latest best practice guide on the topic. Here are my top five takeaways from the session.Read more...
15 startling digital marketing statistics from this week29 Apr 2016 | 2:05 amIt's a bumper stats roundup this week. If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck. As ever, this post is simply the entrée - head to our Internet Statistics Compendium for a proper meal.Read more...
What does 'startup culture' really mean & how can it help big businesses transform?28 Apr 2016 | 6:52 amAn eye-catching stat from a Forrester report got me a bit worked up today. The survey concluded that 43% of firms with a mature digital strategy see competing departments wanting to own digital as the most significant barrier to effective digital transformation. Sheesh, it paints a pretty picture of our industry doesn't it?Read more...
Employee Bright Spot: Lynn Eastep Brings Brand, Agency Experience to Fathom29 Apr 2016 | 12:00 pmLynn Eastep is bringing her award-winning combination of Fortune 500 brand-side and agency experience to Fathom. Eastep, an accomplished executive with more than 20 years of progressive experience in B2B and B2C digital marketing, will oversee client service, retention and growth as a president of Fathom, with a particular focus on consumer brand manufacturers. Eastep will be directly responsible for shaping vision for Fathom's consumer-brand clients and managing the strategists, specialists and account executives who serve them. She will work alongside Fathom's other client leaders to share her cross-disciplinary knowledge, from healthcare and consumer packaged goods to retail. On her new role, Eastep...
What Makes a Fathomer a Fathomer29 Apr 2016 | 8:00 amIf you ask anyone who works at Fathom what their favorite part of working here is, most would answer with something related to how much they enjoy the workplace culture. Fathom's culture drives individuals to be purpose-driven, deliver unrecognized needs, and become agents of positive impact at work and in life. Fathom operates by serving one main purpose: to inspire transformation by maximizing the positive impact on all we serve. While the focus of this purpose is to transform the relationships had between our clients and our community, we lean on four Core Values and their respective guiding principles, which outline how to serve the greater purpose. Our Core Values are the shared beliefs that help...
Welcome to "The Real World"-Post College Grad Life as a Digital Marketing Intern29 Apr 2016 | 7:22 am� "What am I going to do with my life?" It's a difficult question every college senior has to answer. When I was asking myself this question during my senior year at the University of Dayton, I had no idea where to start. I was an International Business and Marketing major with roots in Pittsburgh and Florida. My friends, while in the same boat as myself, seemed to be taking positions all over the United States. At that point in my life, I could really say that the world was my oyster. I found out about Fathom's Associate Development Program through one of my professors. The ADP program had recruited from Dayton in previous years, and maintained a great relationship with the university. While I was...
This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter27 Apr 2016 | 10:00 amDoes the thought of opening your email Monday morning stress you out? After an eight hour work day, do you feel like you spent 18 hours in meetings? There's a solution—and it's simpler than you think. On this week's episode of Publish or Perish, podcast hosts Jeff Herrmann and Jon Pogact discuss ways to get rid of time wasters and focus on sales productivity through Salesforce. Though Salesforce is traditionally known as a Customer Relationship Management system, its Chatter application encourages streamlined collaboration across an organization. Through the use of Chatter, Jon and Jeff have seen over 50% fewer emails along with fewer meetings and more productive meetings. Listen to this episode of...
Why Digital Marketers Have an Advantage in Resume Writing26 Apr 2016 | 1:08 pm� No matter how much experience a marketer may have, it is still common to get freaked out by resume writing. I spend a lot of time teaching people how to write good resumes and have found that digital marketers have an advantage. This advantage comes from the fact that principles vital in digital marketing are also vital in resume writing. Read on to learn the digital marketing fundamentals that you can use to craft the perfect resume. � Content is King. One of the most wide spread myths of resume writing is that you need to keep it to one page. What is concerning about shortening a resume is that nowadays content is king in resumes. With every cut you make to shorten your resume, you are cutting...
Everything You Need To Know About PPC Ad Testing28 Apr 2016 | 12:54 pmAre you new to PPC Ad Testing? We've got you covered. Check out our PPC ad testing guide for everything you need to know on what you can test, KPIs, & more. The post Everything You Need To Know About PPC Ad Testing appeared first on FuelTravel.com.
Retargeting & Remarketing for Hotels22 Apr 2016 | 9:30 amIn this article we're going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy. The post Retargeting & Remarketing for Hotels appeared first on FuelTravel.com.
The Automated Emails Your Hotel Should Be Sending21 Apr 2016 | 12:08 pmHoteliers, the spray and pray approach to email is dead. Start utilizing consumer data to your advantage with triggered, rule-based and segmented email sends. Click below to learn more about the automated emails your hotel should be sending. The post The Automated Emails Your Hotel Should Be Sending appeared first on FuelTravel.com.
Travel Trends For 2016: Mobile19 Apr 2016 | 6:49 amMobile has been a hot topic for quite some and shows no sign of slowing down. Learn more about specific mobile trends & how they will effect your hotel marketing strategies. The post Travel Trends For 2016: Mobile appeared first on FuelTravel.com.
Guest Express Mobile App Proves Successful In Increasing Revenue For Independent Hotels18 Apr 2016 | 6:59 amMYRTLE BEACH, S.C., April 18, 2016- At HITEC 2015, Fuel, the digital hotel marketing experts, debuted Guest Express: a customizable white-labeled mobile app built specifically for non-branded hotels of any size. The app is designed to fit a property's specific needs and can be tailored to promote each individual hotel's unique on-site offerings. The feature-rich mobile app also The post Guest Express Mobile App Proves Successful In Increasing Revenue For Independent Hotels appeared first on FuelTravel.com.
Why I Do SEO The Way I Do It18 Apr 2016 | 12:15 amMany new into SEO today think old school seo was spam. Today's narrative encourages them to think like that. I do miss that old style seo which – of course – was a lot simpler to deploy. I miss the cavalier approach to seo, and the quick results to be had from it. There was fun to […] Read the full article here Why I Do SEO The Way I Do It © Copyright 2006-2016 Hobo-Web LTD - ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946
SEO Tutorial For Beginners in 201617 Apr 2016 | 6:47 pmUpdated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners. Read the full article here SEO Tutorial For Beginners in 2016 © Copyright 2006-2016 Hobo-Web LTD - ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946
Should I 301 Redirect Old Product Pages to Existing Category Pages on Sites?12 Apr 2016 | 8:38 amTake care of your 301 redirects.... Read the full article here Should I 301 Redirect Old Product Pages to Existing Category Pages on Sites? © Copyright 2006-2016 Hobo-Web LTD - ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946
How Fast Should A Website Load?12 Apr 2016 | 5:56 amSome notes I keep updated on site speed and how it affects your website rankings in Google. Read the full article here How Fast Should A Website Load? © Copyright 2006-2016 Hobo-Web LTD - ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946
Time To Switch Your Website To HTTPS?1 Feb 2016 | 5:08 pmConversion Killer? Google Chrome is preparing to mark HTTP sites as 'insecure' to its users. Read the full article here Time To Switch Your Website To HTTPS? © Copyright 2006-2016 Hobo-Web LTD - ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946
Google Project Fi Phone Service Review27 Apr 2016 | 1:37 pmIn this post I'm going to be doing a review of Google Project Fi phone service that uses a combination of the Sprint and T-Mobile networks to provide coverage at an affordable price. Project Fi is interesting for three main reasons it's phone it's coverage and it's price. Project Fi requires you to use either the Nexus 6 the Nexus 6P for the Nexus 5X, this is because these
Boost Mobile Prepaid Phone Plans5 Apr 2016 | 9:41 amBoost Mobile is one of the most popular MVNOs out there, is considered by many people to be the leader of the pack when it comes to providing prepaid phone service. Boost Mobile uses Sprint networks, it offers unlimited talk, text for all their prepaid plans and comes with high-speed data plan plus 4G LTE phones, you can bring your own device to Boost Mobile prepaid phone plans as
Best Prepaid Cell Phone Plans5 Apr 2016 | 8:34 amIf you don't want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There's actually something for any budget-and you'll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
Page Plus $30 Monthly Prepaid Phone Plan25 Mar 2016 | 3:18 pmVerizon is notorious for providing excellent coverage at a high price so in this post I'm going to be doing a review of Page Plus a carrier that uses the Verizon network to provide coverage but offers plans at a much more affordable price. Page Plus Prepaid Phone Plan Page Plus $30 a month plan includes: 1500 Talk Minutes Unlimited Texts 1 GB
Get Free Unlimited Talk and Text Using Google Voice and Hangouts7 Mar 2016 | 7:56 amGoogle voice is a service that gives you a free phone number and Google hangouts is an application that lets you use your number to send text messages and make phone calls. Together Google voice and hangouts allow you to keep one phone number as you switch from carrier to carrier, phone to phone and it increases your coverage area by allowing you to use Wi-Fi to send text messages
Manchester's first multichannel conference – ARE YOU IN?7 Apr 2016 | 5:33 amI've been involved with the design and development of eCommerce websites for 15 years now, and through that time the industry has morphed and changed, and in the past three years those changes have significantly increased. Through talking to our clients and partners, it's become really obvious that keeping up-to date with the latest trends, technologies and best practice is becoming an increasingly more difficult task. In response to this, We Are Digitl have teamed up with an organisation called Online Seller UK to help educate and inform businesses about multichannel commerce, and give them a forum to share their experience and learnings. These events take place all over the UK and so far...
Annoyingly, I Love My iPad Pro7 Apr 2016 | 2:03 amIf you know me at all, you will know I really am not a fan of Apple – I have an iPod Touch because nothing else came close when it came to podcasts, I'm selling it because Stitcher on my phone is better (plus i've got my iPad Pro now). I live in a Windows desktop world in many respects and many of my clients do so I've never really had the want, nor the budget, to want to move – plus to be honest I don't really care for paying for a brand name, I care about functionality. Last year I battled in my heart and mind over a Microsoft Surface or an iPad Pro, i decided on the later with the smart keyboard and pencil – it made sense then and it does now. Recently I read a post by a good friend, Paul Boag, about why...
Blogging for Business 101 – All You Need to Know30 Mar 2016 | 4:42 amBlogging in a fundamental part of many an online business success. Its the crux to many marketing techniques, its fresh content, unique content, its quality content and ultimately it can be evergreen shareable content. The content below is directly from one of our friends, Social Media Makes Sense who offer all kinds of Social Media Training and Management – plus lots more besides. A big thank you to Jo and the team over at SMMS for letting us share this great resource with you our lovely audience. If you love this resource click across to their site and why not also checkout their upcoming workshop on Blogging for Business in early April 2016. Dipping your toes into blogging for business Welcome. Below...
How Easy is Content Analysis & Optimisation?11 Mar 2016 | 3:37 amContent Analysis and subsequent Content Optimisation is a key part of any holistic approach to SEO, or indeed website rebuild. However, recently I came to thinking about how I could explain the idea in a much simpler way, without the jargon or need for a whiteboard – let me be clear this article isn't a step by step process of how to do content analysis of your website or how to organise your website content and optimise it, instead it's a view of how content analysis is actually much simpler than you think – it's not even scary once you understand the few paragraphs below. The first thing I need you to do, even if you've done some "content organisation" before, is put what you think you know to one side or...
Motivation Monday #7 – We Make Mistakes6 Mar 2016 | 10:50 pmSo here's a question, do any successful entrepreneurs get to success without making mistakes? If you think they do then, sorry, you're wrong. Mistakes are an inevitable part of human life, we all make them – pretty much everyday. Mistakes are important, not because of issues they may cause or outcomes they may have, but because mistakes can be learned from. Mistakes are what shape us as humans, they shape our working ethics, they shape how we interact with each other, they help entrepreneurs become successful. Even the biggest business names in the world make mistakes today and yesterday. And they will in the future. As Edison said: I have not failed. I've just found 10,000 ways that won't work. and as...
Brick Marketing Blog – Brick Marketing – SEO Marketing Solutions Company
How to Keep People Engaged With Your Content27 Apr 2016 | 10:57 amIt's no secret that content marketing works. Everyone knows this, which is why there's so much content on the Internet in the first place. While content marketing continues to be effective, this has also created a challenge. There is simply so much content out there, your target audience is in danger of passing over yours in favor of someone else's. The good news is that with a few simple tweaks, you can make sure that people engage with your content no matter how much else there is out there. Here are some things you can do to make sure that your content gets the attention it deserves: Develop a Reputation for Good Writing If you're new at creating content, it may not get the engagement that you would like...
On Site SEO Checklist of Things to Remember!25 Apr 2016 | 12:00 amAn SEO campaign is comprised of many steps. The first phase is the research phase. It's necessary to scope out the competition and figure out which keywords would be the best fit to target. Once keyword research has been completed the next phase is on site optimization. This involves going through a site page by page and making changes that will improve its search engine visibility. It's important to be thorough when it comes to on site optimization. Perform a Technical SEO Audit As a full service SEO firm, we always perform the technical SEO audit in the early stages because this gives us a chance to assess what is working or not working. After we perform the audit, we can form a strategy that will...
B2B Social Engagement Is About Lead Nurturing22 Apr 2016 | 3:00 amSocial media is different for every business and there is no one size fits all strategy. For B2B companies, social media is all about lead nurturing, and it will serve a similar purpose as email marketing does. Since the sales cycle is fairly long for most B2B companies, your goal should be to not only get people to come to your website at every stage of the cycle, but to also give them reasons to come back. This is where social media comes in. That's why you can't look at social media for B2B the same way as you would for B2C businesses. It's impossible to measure social media success the same way for each. Differences Between B2B and B2C Social Media There are some major differences in the social media...
How Content Relates to the Buyer's Journey20 Apr 2016 | 8:17 amThere are many factors involved to creating an excellent content strategy for your company's website. Your main goal is to create content that your target audience wants to read – but your motives should be a lot deeper than that. Your content should target every stage of the buyer's journey. When done correctly, a well-established content marketing strategy will also encourage people to visit the website more often, increase engagement on social media, and also increase organic traffic from the search engines. But how does this all relate to the buyer's journey? Help Your Customers Move Through the Stages Back when marketers were first learning about the buyer's journey, the Internet wasn't around. Today,...
SEO Challenges Faced by Large Corporations18 Apr 2016 | 2:00 amFor the most part, the SEO process is what it is regardless of the size of the website that is being optimized. The process begins with industry and keyword research, then moves on to on site optimization, then continues on to link building. In some special instances on site optimization and link building may be going on at the same time but if at all possible it's best to stick to the step by step process. From the outside it may appear as if an SEO campaign will work better for a large corporation, because the site may be more established or because there are more link building opportunities. In some cases this theory may be true, however large corporations face SEO challenges that smaller companies...
Blog – Chaosmap Digital Marketing
7 Warning Signs Your Content Marketing Sucks16 Apr 2016 | 9:21 pmContent marketing has quickly become a buzzword in the world of Internet. The problem here is; most people are getting it wrong. First of all, lets make it clear with the definition to the content marketing. Why not ask somebody who knows it all? Wikipedia says: Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. The type of content businesses share is closely related to what they sell. However, the content's main focus is on the needs of the prospect. This information is consistently delivered and can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email...
What Business Owners Need to Know About AMP (Accelerated Mobile Pages)4 Apr 2016 | 10:26 amIn October of 2015, Google announced a new platform for mobile viewing called the "Accelerated Mobile Pages" (AMP) project. It is a response to how many people are using mobile technology for news and information. Smartphone in the hands of a businessman A Pew Research report found that 90 percent of adults in the United States have a mobile device and 86 percent of them use it for information gathering. The new AMP platform will make mobile use more enjoyable to users and may have profound implications for businesses. What Are Accelerated Mobile Pages? Google claims that the AMP platform will significantly decrease load times on smartphones and tablets and enhance users' viewing experience. It created a...
Mastering the Art of Video Editing23 Mar 2016 | 9:47 pmIf you are considering video as a strategy to drive more traffic and leads to your business, you are making a smart move. You should test it for your market. But, while the content strategy is just as important in video as with other media channels, you must make the video look good to ensuring higher user engagement. You probably know this, but let me remind you: the edit is the most powerful tool in video making. "There are many factors that go in to creating the perfect marketing video. Having an intelligent script, skillful camera and audio work, and seasoned producing and directing are crucial aspects to making a marketing video successful. But perhaps the most important piece, the place where all...
Owned Media, Earned Media, or Paid Media: Which is Better?11 Mar 2016 | 10:12 amWhen determining your online marketing strategy for brand visibility, traffic and (sales) conversions, you have a number of pathways you can choose to pursue. Jon Rognerud presenting "Owned Media & SEO" At #SEMPOForum San Diego, CA From owned media, to earned media, to paid media, each strategy comes with its own set of benefits depending on the message you are looking to deliver, and what's most important to your business now. Each kind of online marketing strategy has a unique set of characteristics. Chart from http://www.altimetergroup.com/ But before you decide which is right for you and the campaign you are developing, you'll need to completely understand what each consists of, how each works, and...
How to Build the Perfect Twitter Bio7 Mar 2016 | 5:16 pmSay again — Twitter makes us better writers? Yes. It doesn't matter if you sell insurance or you're a stand-up comedian, the limitation of 140 characters forces you to say more with less. Since Twitter is so break or bust, we trust the people who tweet well. Their competence on social media transcends, at least in our minds, and we assume that good tweets equal good business. Build your perfect Twitter profile and bio That makes your Twitter a front man for your brand. And where does every good Twitter account start? In the Twitter bio. You have 160 characters to tell the world who you are and what you're about. Before you sit down to craft that first tweet, follow these tips to build the perfect bio that...
Are You Leveraging the Top Factors That Affect Online Purchasing Behavior?11 Apr 2016 | 5:00 amWe all need to be honest with ourselves for a moment. No matter what industry you're in, there are sure to be competitors. In fact, there's probably a 99.99% chance that you're competing against similar products and services day in and day out. But keep this in mind… Competition is a good thing. Does that The post Are You Leveraging the Top Factors That Affect Online Purchasing Behavior? appeared first on .
How an Advertiser Lost £800,000 by Not Using Custom PPC Landing Pages4 Apr 2016 | 5:00 amOne of the biggest mistakes advertisers make is not creating custom landing pages for their paid search campaigns, especially when they're aiming to generate more leads. The sad truth about this is that, if you're still sending people to your homepage, you're losing out on conversions, and as a result you're paying more per lead than The post How an Advertiser Lost £800,000 by Not Using Custom PPC Landing Pages appeared first on .
Getting the Most out of Responsive Web Design: 8 Reasons to Make Sure Your Site Is Mobile Optimized29 Mar 2016 | 5:00 amThe mobile marketing gold rush boomed last year as smartphone usage swelled to landmark proportions. According to Pew Research, two in three Americans now own smartphones. Similarly, around the world in developed and developing countries, it's almost impossible to find a household that doesn't contain at least one smartphone user. With every passing day, the The post Getting the Most out of Responsive Web Design: 8 Reasons to Make Sure Your Site Is Mobile Optimized appeared first on .
How Competitive Intelligence Helps Agencies Close More Deals25 Mar 2016 | 5:00 amOne question that we get quite often from our agency clients is this: How can I increase my close rate using iSpionage competitive intelligence data. To answer the question above, we conducted a survey to our business users on behalf of our agency clients. We asked the following open ended question: "What is your biggest The post How Competitive Intelligence Helps Agencies Close More Deals appeared first on .
The Real Goal of Competitive Intelligence (99% of People Get This Wrong!)19 Mar 2016 | 5:00 amThere's a super common misconception when it comes to competitive intelligence. We're not really sure that 99% of people actually get this wrong, but we can confirm, based on our 7 years of experience in the competitive intelligence space, that the percentage is really, really high. You see, most people make the mistake of thinking that the The post The Real Goal of Competitive Intelligence (99% of People Get This Wrong!) appeared first on .
Medical Healthcare Marketing Agency for Doctors & Hospitals
Promote Your Practice With Your Own Social Media Account28 Apr 2016 | 5:54 amWhen you want to develop your healthcare practice's social media accounts, you want to make sure it's professional so you can build your brand and attract new patients, followers and referrals. To maintain your online reputation, it may seem like you can't use your personal social accounts to promote your practice. But if you run your personal social media account the way you run the ones for your healthcare practice, it can actually help you expand your practice's reach online. Here's how to use your personal social media account as part of your healthcare marketing plan: Highlight Your Expertise We've always said that your social media accounts for your practice should focus on your expertise...
Keep Your Content On Schedule With These Tips26 Apr 2016 | 5:53 amBeing in charge of a healthcare office, whether it's a dental, medical, physical therapy or veterinary, is a full-time job. Having a healthcare marketing plan is essential to running your brand and expanding your practice, but with the daily concerns of running an office, your marketing strategies can sometimes take a back seat. If you're having trouble keeping to your content schedule, here are some tips you can use to keep your marketing plans on track: Assign Specific Days If you're having trouble with your content schedule, the fastest solution is to assign days of the week where you create content. It will help you stay organized and juggle your many priorities, and it will help you focus on...
How Brand Loyalty Can Help Your Healthcare Practice21 Apr 2016 | 1:06 amIf you've researched online marketing or healthcare Internet marketing ideas, you've also probably come across the term "brand loyalty." While this is definitely a business term, it can also be applied to your medical, dental or veterinary practice. Building a brand for your practice is an effective marketing strategy, as we've touched on in this blog before. But before we go further, let's take a look at what the term actually means: What Is Brand Loyalty? The meaning is fairly obvious: "It's when consumers are committed to your brand and make repeat purchases over time." It also means that those loyal customers become "brand ambassadors" and speak highly of your brand to friends and...
How to Market Your Practice to Millennials19 Apr 2016 | 4:19 amWith the Affordable Care Act, many young people in the United States are able to stay on their parent's healthcare insurance until they turn 26. However, after that, many millennials are opting out of insurance coverage, healthcare included. It's obvious that even young people need to visit doctors and dentists to maintain their health. But with so many in the generation left without coverage, you may see a decline in patients in that age bracket. So, how do you adjust your healthcare marketing strategies to attract millennial patients? Here are some tips on marketing your practice to a younger generation: Hit Up the Newest Social Media Apps If there's one thing we know about millennials, it's that...
How to Make Sure Your Content Matters14 Apr 2016 | 3:20 amContent creation strategies should definitely be part of any healthcare marketing plan. Not only will it help keep you on brand and on message, the right content strategy can also keep you organized and help you create content that really matters to your audience. Whether you're new to the content creation game or you're looking for some new content ideas, our guide on what will make your content matter can help. Please read on: Poll Your Patients A practice is like a business. In business, they say to ensure that your products match your consumers' needs. Creating content for your practice is similar: You want to make sure that you're addressing the medical and dental issues that really matter to...
Web Design & Digital Marketing Tips
Six Inspiring Entrepreneur Stories You Need to Read20 Apr 2016 | 2:10 amEntrepreneurship is filled with new challenges at every turn. Your market knowledge, product concept, networking skills, and financial support must all operate with a thin margin for error. Sometimes, the best advice doesn't come from analysts or industry writers, but from people who have been where you are. These six entrepreneurs defied the odds and fought against adversity to make their dreams into realities. With a passionate dedication to their craft, these entrepreneurs rolled up their sleeves and did the dirty work – work that made the difference between people we've never heard about and these true success stories. Consider how some of these people used their stories and struggles to create a...
CREATE Your Niche : Advice for the Modern Entrepreneur7 Apr 2016 | 4:37 amThe beauty of being an entrepreneur is the idea of endless possibility. There are no rules, no boxes, and nobody to stop you from following your dream. If you are passionate about your idea, you can make it happen, big or small. You don't have to be the next Zuckerberg to be a success – you get to choose what success means to you. If you've ever watched Shark Tank, you know trying to do too much too soon is a big mistake some entrepreneurs make. Viral, widespread success rarely happens, and when it does, it's usually because an entrepreneur is focused on optimizing a product and the consumer experience for ideal customers, not because he or she wanted to reach the masses. Choosing a narrow field is...
Does Social Media Really Matter for Startups?28 Mar 2016 | 5:15 amStartups with limited budgets must pick and choose their marketing efforts carefully. Social media offers increased visibility and a platform for engagement for startups, on top of being one of the most affordable marketing opportunities available. However, doing it right takes time and additional marketing efforts. Does the effort put into social media marketing result in a real payoff? The answer is yes and no. If this answer is frustrating, consider it your introduction to the nature of social media marketing. Its complex nature means it can help a business slightly, catapult a business into the limelight, or perhaps not offer the return on investment (ROI) a startup really needs at all. Even if social...
6 Signs You Were Born to Be an Entrepreneur17 Mar 2016 | 5:15 amMillions of people dream of owning a business, but not everyone has the determination to make it happen. Running a company takes plenty of sweat and tears. Here are some signs it's time to break out and start your own enterprise. A Salesperson's Personality If you were the kid sitting behind a lemonade stand waiting for customers while friends rode their bikes, you already know running a business takes sacrifice. Regardless of the field, entrepreneurship will never be a 9-5 job. You'll likely need to be available all the time, especially in the early days, including nights, weekends, and even the middle of your child's dance recital. Be prepared for business to be the top priority for a while. Take...
10 Best Startups of 2015: What Will the Future Bring?11 Mar 2016 | 3:23 amOur economy is rebounding, but many people are still turning to non-traditional, creative ways to get into the workforce. One of the most popular ways to do this is through a startup. They are full of determined, creative people, and their presence has improved our workforce greatly. As with most innovations, the best startups are the ones that stand out from the rest. These are the ones that blossom into full-fledged, world-changing businesses and will continue influencing the economy, labor force, and outlook of their fields for years to come. We've gathered a list of the top startups in the country and around the world to show you how they stand out. Image: Funds and Founders Gigya Gigya is...
Blog – 3Q Digital
The Work-Life Balance Experiment29 Apr 2016 | 8:00 amThis past week I decided to partake in a digital detox. Does that mean I purged my life of all things tech and ran to hug a tree? While I did actually hug a redwood tree during the week, I didn't shun all digital ties to the outside world. The call of off the grid […] The post The Work-Life Balance Experiment appeared first on 3Q Digital.
Get to know: Caitlin Halpert, Account Director at 3Q Digital28 Apr 2016 | 11:00 am3Q Digital is proud of our best asset: our staff. Today, Account Director Caitlin Halpert shares her answers to some of our pressing questions (and some fun ones too). What one quality do you think is most important in successful digital marketers today? Adaptability is core to being a good digital marketer. The industry is constantly changing, […] The post Get to know: Caitlin Halpert, Account Director at 3Q Digital appeared first on 3Q Digital.
5 Best Practices for Adopting Digital's Hottest Platform – Instagram28 Apr 2016 | 9:00 amInstagram's no longer something to watch if you're a digital marketer. With more advertisers on Instagram than Twitter and the targeting power of Facebook in its sails, it's made a strong case for you to get on board now. But before you make the jump, plan out these five steps. First, know your objective and […] The post 5 Best Practices for Adopting Digital's Hottest Platform – Instagram appeared first on 3Q Digital.
4 Things You Need to Know about Display Select27 Apr 2016 | 9:00 amHeard of DSK (Display Select Keywords)? It's one of the newer and more effective features on the Google Display Network. Google has a good explanatory page on DSK, but I'm going to break out four main themes that can quickly get you on your way. Let's get started. What is it? DSK targets users on […] The post 4 Things You Need to Know about Display Select appeared first on 3Q Digital.
Former Client Deadpool26 Apr 2016 | 9:12 amRecently, I read that I client I worked with a few years ago "crashed and burned." To be more specific, they were sold to a rival for a sum less than my yearly salary (plus debt assumption). There were good people I worked with during that engagement, and it's sad that the company did not […] The post Former Client Deadpool appeared first on 3Q Digital.
Blog – SEO Software | Inbound Marketing Software | UpCity
Top 25 Inbound Articles – Week of 4/15/1614 Apr 2016 | 4:31 amThis week's roundup includes tips to help you devise a strong Content Marketing strategy, make your Email Marketing messages more effective, and optimize your professional image on Social Media. We'll also be exploring how to perform an SEO Audit on your business, boost your Conversion Rate using A/B Testing and Mobile Optimization, and much more! Content Marketing:

Learn how to devise a strong content marketing strategy (and improve your website's rankings) in this post from Alexandria Nardoni.

Follow Michael Brenner as he presents valuable tips to help you get the budget and support you need from your CEO in order to achieve your content marketing goals.

Learn how documenting your content marketing...

Top 25 Inbound Articles – Week of 4/8/167 Apr 2016 | 3:49 amThis week's roundup includes tips to help you improve the loading time of your website, rank higher in local search, and devise a strong mobile marketing strategy. We'll also be covering ways to increase your site's organic traffic, minimize the impact of negative reviews on your business, and much more! Content Marketing:

Bianca Delport's latest post highlights how content marketing mistakes like ignoring the intricacies of social media and not considering mobile UX can damage your brand.

Learn more about how content marketing can generate qualified leads and increase engagement with target audiences to facilitate the growth of your business from Umesh Singh's blog.

This post from Marcus...

Top 25 Inbound Articles – Week of 4/1/161 Apr 2016 | 7:00 amThis week's roundup includes tips to help you drive more leads with Content Marketing, build an Email Dashboard for your organization, and generate traffic using Instagram. We'll also be covering ways to rank better in Local Search, improve your website's Conversion Rate using Social Media, and much more! Content Marketing:

Learn how a content marketing strategy can help you increase traffic and drive more leads in this post from Marc Schenker.

Follow Gerry Moran as he highlights the significance of content marketing and shares guidance on how to simplify your content marketing efforts.

Learn about the SEO value of content annotations and explore techniques for annotating curated content with Pawan...

Top 25 Inbound Articles – Week of 3/25/1624 Mar 2016 | 8:44 pmThis week's roundup includes tips to help you create a bulletproof Content Marketing plan, craft an appealing design for your emails, and improve your performance in the realm of Social Media Marketing. We'll also be discussing ways to improve your Local Search visibility and use behavior data for your audience to boost your website's Conversion Rate. We'll be covering all this, and more, below! Content Marketing:

Shane Barker offers guidance to help you create a content marketing plan by identifying objectives, setting priorities, and defining your target audience.

Perry Simpson's blog presents several reasons for marketers to develop a variety of content formats, such as infographics and .PDFs, in...

Top 25 Inbound Articles – Week of 3/18/1617 Mar 2016 | 4:43 amThis week's roundup includes tips to help you increase your ROI with Content Marketing, formulate a strong Email Marketing strategy, and drive more traffic to your website with Instagram. We'll also explore how to create a successful Local SEO campaign and improve your website's Conversion Rate through the use of visitor surveys. We're covering all this (and more) below! Content Marketing:

Jonathan John presents key content marketing tactics, including social media marketing, newsletters, and interest targeting, to improve your business's overall performance.

Samantha Long reviews the latest content marketing trends and offers up a series of tips to maximize the value derived from your content...

KrishaWeb Technologies
Guide to App Store Optimization26 Apr 2016 | 8:09 amASO stands for App Store Optimization. More or less ASO is for mobile app store what SEO is for The Web. SEO helps your website rank higher in organic search result. ASO does almost the same for the mobile app store. ASO is a bit tricky, as it doesn't end with just getting your app ranked in the app store. The main purpose of the ASO is the let people know about your app and make them download and use your application. If you have developed a brilliant app model, people are going to download and use that. So, why it is required to get ranked in App Store for your app related keyword? Well, according to a research more than 65% users find the app browsing in App Store. It could be a huge opportunity for you...
Google helps webmasters to re-secure hacked websites22 Apr 2016 | 6:57 amGoogle has carried out a study about its remediation techniques with the help of University of California, Berkeley. They have studied more than 760,000 hacking cases between July 2014 and June 2015. According to the study, more than 10 million users encounter harmful websites every week. Majority of the websites among these are personal blogs or small business pages having a weak password or outdated security software. In most of the cases, Webmasters of the compromised websites were unaware of what was happening with the website until they got hit. Google has discussed how webmasters can rescue the compromised websites in this study....
Architectural design of Ruby on Rails framework21 Apr 2016 | 7:13 amAs we all know, Ruby on Rails is an open source web framework, which is written in Ruby programming language. Yukishiro Matzumoto has designed this language in 1995 in order to make the development process faster. It is a dynamically typed, fully object-oriented, general-purpose scripting language. RoR was basically created as a response to heavy web frameworks such as J2EE and .Net for the database-backed web application development. There are many basic web development tasks inbuilt in RoR framework that works out-of-the-box and increases the productivity. Let's have a look at the basic components of Rails architecture....
10 features of Laravel 5.214 Apr 2016 | 7:07 amLaravel is the perfect choice for the huge website and application development projects. Continuous improvements and technical enhancements make it the first choice of the web developers. The company has recently announced the latest version of the framework Laravel 5.2. Laravel 5.2 contains all the features of Laravel 5.1. It is also backed with some other technical improvements like multiple authentication driver support, simplified eloquent and impact model binding etc. Today, we are going to discuss 10 amazing features of Laravel 5.2....
Guide to propel your Facebook organic reach12 Apr 2016 | 5:22 amEvergreen content lasts on Facebook As in every sphere of life, evergreen quotes, movies, songs, costumes etc. are liked and admired by everyone irrespective of its creation date. Similarly in this platform evergreen post that carries eternal freshness gets boost and Google's ranking. The life of a Facebook post News Feed is based on its freshness. If you are posting evergreen content, then it will easily engage your audience for a longer time. It will motivate them to like it for a long time. Of course, it will get shared further and will keep appearing in feeds for longer periods....
Online Marketing Insights | p3 Inbound
Social Media Case Study: Dr. Greene29 Apr 2016 | 7:00 amDr. Craig C. Greene is one of our clients that has been very successful on social media. Dr. Greene is an orthopedic surgeon based in Baton Rouge, LA. Dr. Greene has used a variety of P3 Inbound services–we built his website (craigcgreenemd.com), we created custom content for his Specialties section, and we currently create blog content for his site. In addition to these services, we also help Dr. Greene in his social media efforts. When Dr. Greene first approached us for help with social media services, he had a few goals that needed to be addressed. First, he had 3 separate Facebook pages: his personal page, his professional page, and the page for his charity foundation, the Greene Team. His social media...
How to Find the Time to Market Your Practice27 Apr 2016 | 7:00 amWhen you have a medical practice to run, the day-to-day operations take up most of your time, and it can be difficult to figure out where marketing fits into your already busy schedule. With the right planning and strategy, it is possible to fit marketing into your schedule. These tips will help you market your practice more efficiently and effectively. Start with a plan. Before you start getting into the actual marketing process, you need to plan out what you want to do. There are many different methods you can use to market your practice, so you need to decide which course you want to take. Lay out your practice's marketing goals and how you want to accomplish them ahead of time. If you just jump right...
Local SEO for Multi-Location Practices20 Apr 2016 | 6:50 amThe medical practice dynamic is always in flux, and small practices sometimes end up merging with larger groups. Instead of having one or two locations, these groups may end up with 5 or more locations in different cities or sometimes, even different states. That type of expansion can certainly be great for business, but it can make local SEO difficult. It's not impossible to have a multi-location practice rank in search results for every location, but it's going to take more work than it would for a practice with just a couple of locations. There are two different approaches you can take to improve your local SEO if you have a multi-location practice. You can put all of the information on one site, or...
How Your Website Can Enable Your Practice's Staff13 Apr 2016 | 7:00 amHow familiar is your office staff with your practice's website? Is your entire staff even aware that your practice has a website? This may sound like a no-brainer, but you might be surprised by the number of practices that do not have staff members familiarize themselves with the website. If your practice is among that number, there are certainly several reasons why your website might not be a priority. When you are thinking about the day-to-day operations of your practice, it's easy to let something like a website fall by the wayside. Maybe it's out of date because you haven't had time to update it. Maybe it hasn't helped you get patients in the past, so you don't think it's worth the...
The Team Behind P3 Inbound: Meet Bertha Chicas6 Apr 2016 | 7:00 amOne of the best aspects about working with the P3 team is that you get to work with people who really understand the business of medicine. The P3 team is much more than the handful of people represented on the About page. A number of talented individuals contribute to the P3 platform, one of the services we offer here at Mudbug Media. These team members all have an important role in the websites of several hundreds of practices and doctors. To help you get to know more about our team, we'll be posting interviews with some of our key team members. First up is Bertha Chicas, Senior Account Manager. If you have an inquiry about a website or need an update to your current P3 site, Bertha is the person...
Six Degrees Digital Media
Latest News on Tools29 Apr 2016 | 10:00 amCheck out the latest blogs from some of our featured tools. 4 Game Changing Predictions for Big Data Analytics in 2016 Everyday the human race creates 2.5 quintillion bytes of data. And big data is big business. The International Data Corporation (IDC) estimates that big data technology and services will become a 48.6 billion dollar market by 2019. To keep you at the top of the big data game … here are four game-changing predictions for analytics in 2016. � How to Be a Principled Leader: Avoiding the Process Trap – Capterra Blog In business, principles are the things that we put in branding messages and rules are the things we put in training manuals. How do I do the right thing? Generally speaking,...
What are Facebook Instant Articles28 Apr 2016 | 9:39 am� The demands on our time over the course of a day has multiplied to an unbelievable level–with most people being hit with over 260 ads per day and several hundred more posts and messages from Facebook, Instagram, Twitter, email, text messages . . . the list goes on and on. How can you grab the attention of someone quickly while they're scrolling through their newsfeed while waiting in line for a latte? � While having superior content is still the best way to grab attention, one of the primary ways you can lose attention is by having a load time that is too slow! Every millisecond that ticks by means lost eyeballs, and if you're Facebook–this is an unacceptable scenario. However, what can you do when...
Advice for Success Roundup26 Apr 2016 | 4:17 amCheck out our latest blog roundup from Women Thought Leaders. We scoured the Internet to bring you the best advice from successful women and are bringing you a weekly roundup for you to enjoy. 7 Success Factors of Million Dollar Round Table Agents & Advisors: Do You Have Them? Ever wonder why the other gal (or guy) keeps hitting the Million Dollar mark to qualify for MDRT® but you don't? Does it ever make you think you just don't have the "IT" that they have? Sometimes wish you had the "magic formula" to qualify – especially since you're working your tail off just as much as they seem to be?! � The First of 365 Days (and Beyond) of Living a Life of No Regrets If you're an entrepreneur I...
Weekly Marketing News Roundup25 Apr 2016 | 10:00 amHere's the latest news for the weekly roundup. Let us know what you want to learn more about in the comments. Video 7 Expert Tips: How to Get YouTube to Recommend Your Video I've been told that the majority of viewership on YouTube is driven through the suggested videos column on watch pages. Dominating this section on your own videos and others' has the ability to drive massive viewership and ensure your audience is not whisked away to someone else's videos. In this post we'll take a look at 7 ways you can dominate the suggested videos column on YouTube. YouTube Takes On Facebook With 360-Degree Livestreaming for Brands and Creators | Adweek The battle for live video is heating up, and YouTube...
How to Effectively Cold Call and Get Past the Gatekeeper20 Apr 2016 | 9:41 amWe spoke to a twenty year cold-calling veteran and asked him: "How to Effectively Cold Call and Get Past the Gatekeeper " Here's what he had to say. Let's face it; it's rare to find someone who loves cold-calling. Most people would rather have a root canal. Then there are some people who can handle it but maybe they aren't the best at it. Think about the last few times you've received a cold-call. Sometimes you just want to give some friendly advice and let them know they should find a new job. Other times you get someone and it's like you're talking to a friend. You just hit it off right away. Heck, you may even buy what they are selling because they are so darn good. Cold calling is an...
International PPC
Salesoar Tutorial: Automating AdWords for E-Commerce22 Apr 2016 | 1:36 amThis Salesoar tutorial shows how to automatically generate an AdWords Search Network campaign based on a shopping feed. If you already have a shopping campaign running on AdWords or are planning on getting started with AdWords, check out this tutorial to help you decide whether Salesoar The post Salesoar Tutorial: Automating AdWords for E-Commerce appeared first on International PPC.
Email Marketing Tool MailChimp Is Opening A Store20 Apr 2016 | 2:36 amMailChimp, one of the world's most popular email marketing tools, is opening a store. The company officially announced the launch of their very own e-commerce store in the newsletter on April 20, 2015. The idea behind the project is that MailChimp's teams will benefit from The post Email Marketing Tool MailChimp Is Opening A Store appeared first on International PPC.
10 Tips for Better Facebook Lead Ads30 Mar 2016 | 5:43 amFacebook Lead Ads have been added recently by Facebook as a new ad format. When it was still in private beta it was great but now that it's been out, it's disrupting lead generation. If well executed, Lead Ads are a cheap, effective, and ROI The post 10 Tips for Better Facebook Lead Ads appeared first on International PPC.
Facebook Launches Full Screen Mobile Ad Experience10 Feb 2016 | 11:20 amFacebook continues to lead online advertising innovation by launching yet another new ad format. Full screen mobile ad experiences are now available to selected advertising accounts and are expected to be rolled out globally in the weeks to come. The full screen canvas shows up The post Facebook Launches Full Screen Mobile Ad Experience appeared first on International PPC.
How Small Businesses Can Make the Most of the Facebook Pixel1 Feb 2016 | 2:31 amFacebook recently launched an updated pixel that combines conversion tracking and custom audience functions. The new Facebook Pixel is a great tool for small businesses because it allows them to track multiple user behaviors and then use them for advertising purposes. The new pixel needs The post How Small Businesses Can Make the Most of the Facebook Pixel appeared first on International PPC.
Leverage Marketing, LLC
How Your Company Can Team Up with Your Marketing Agency14 Apr 2016 | 4:00 amMarketing agencies and in-house marketing teams don't have to be like oil and water. In fact, a good partnership between agency and in-house team members can be more of a peanut butter and jelly relationship. Food idioms aside, it's becoming more and more common for startups and large corporations alike to partner with marketing agencies, even if they already have an in-house marketing department. That's because agencies can bring in additional resources and skill sets that might not exist in-house—and handle some of the time- and labor-intensive marketing activities that may be eating up too many company hours. If you're considering bringing in an agency as an extension of your own team, there...
Link Roundup: Balancing User Experience and SEO31 Mar 2016 | 3:22 amThere are a lot of articles out there that feature phrases like "UX vs. SEO", as if user experience and search engine optimization are Batman and Superman, engaging in an epic battle to determine who should have greater influence over web design. In reality, UX and SEO strategies are both incredibly important to incorporate when designing a website. If you don't believe me, take it from the 12 articles featured below. New to SEO and/or Web Design? Start Here What Everyone Ought to Know about User Experience Design What makes for a good user experience? There are a lot of factors involved, including visual design and layout, page load speed, tone of content, and calls-to-action. These are all factors...
4 Ways to Track Conversions When Your URL Does Not Change30 Mar 2016 | 5:00 amIf you perform Internet marketing functions for enough clients, you're bound to run across this problem at one point or another. What do you do when you are trying to track a goal or conversion but the URL does not change after action is taken? This happens most often when people submit lead forms–you hit "Submit" and the form posts but the entire page does not refresh. Far too many people just end up giving up, and then, are unable to track their campaign performance. Others will set that form page as a goal / conversion so anyone who sees the lead form counts as a win whether they complete the form or not. There has to be a better way, right? Well there is, or actually, there are....
Unofficial & Free SXSW Interactive Events 2016 [UPDATED]15 Feb 2016 | 3:10 pmAustin's massive South by Southwest conference may be known as a celebration of all things music, film, and tech, but it's also a popular event for those who work in digital marketing. It's a great opportunity to learn about the latest marketing tech and trends, meet other marketing professionals, and get inspired for your next campaign. There are plenty of great marketing-related events you can attend at SXSW, even if you don't want to shell out $1000+ for an official badge, but these unofficial events are getting harder to find. To help you navigate the conference, we've put together a list of free SXSW interactive events that we think will appeal to our fellow digital marketers. Keep checking...
Leverage Marketing Among 20 Most Promising Web Development And Design Firms20 Jan 2016 | 7:47 pmAUSTIN, TX Jan. 18, 2016— Digital firm Leverage Marketing is named one of the Most Promising Web Development & Design Solution Providers of 2015 by CIOReview magazine. The panel chose Leverage Marketing as a future leader in secure web development and design that offers efficient online marketing solutions. An interview with Leverage Marketing CEO, Bob Kehoe, is published on page 30 in the Web Development & Design edition of CIOReview. The annual list of 20 U.S companies recognizes Leverage Marketing for meeting today's increasing requirements of online security by designing and coding websites using HTTPS technology to reduce the risk of hacking and Distributed Denial of Service (DDoS)...
Ecommerce SEO: The Definitive Guide26 Apr 2016 | 3:03 amThis is the most comprehensive guide to Ecommerce SEO online. In this expert-written guide you'll learn everything you need to know about optimizing your Ecommerce site, from keyword research to technical SEO to link building. Check out the new guide: The post Ecommerce SEO: The Definitive Guide appeared first on Backlinko.
21 Actionable SEO Techniques You Can Use Right Now (Updated)30 Mar 2016 | 4:18 amPeople that succeed with SEO do two things very well: First, they identify SEO techniques that get them results. Second, they put 100% of their resources into executing and scaling those techniques. But you're probably wondering: "How do I find SEO strategies that actually work?" Well today I'm going to make it easy for you. All you need to do is carve out a few minutes of your day and tackle one of the 21 white hat SEO techniques below. Free PDF Download: Get access to the free bonus checklist that will show you how to quickly execute these strategies. Includes 2 bonus techniques not found in this post. 1. Find Broken Link Building Opportunities on Wikipedia Broken link building has it...
We Analyzed 1 Million Google Search Results. Here's What We Learned About SEO20 Jan 2016 | 7:58 amWe recently analyzed 1 million Google search results to answer the question: Which factors correlate with first page search engine rankings? We looked at content. We looked at backlinks. We even looked at site speed. With the help of Eric Van Buskirk and our data partners1, we uncovered some interesting findings. And today I'm going to share what we found with you. Here is a Summary of Our Key Findings: 1. Backlinks remain an extremely important Google ranking factor. We found the number of domains linking to a page correlated with rankings more than any other factor. 2. Our data also shows that a site's overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher...
White Hat SEO Case Study: How To Get a #1 Ranking8 Dec 2015 | 5:02 amToday you're going to learn how Emil rocketed his site to the #1 spot in Google. (You'll also see how he turned this #1 ranking into $100k in monthly recurring revenue) But wait, there's more I'll ALSO show you how Richard boosted his organic traffic by 348%…in 7 days. And in this post I'll walk you through the exact white hat SEO strategy that they used, step-by-step. Free PDF Checklist: Download a free checklist that will show you exactly how to execute the strategy from this post. Here's a link where you can download the PDF How Emil Used The Skyscraper Technique to Generate 41,992 Pageviews, a #1 Ranking and $100k In Monthly Recurring Revenue Emil's Skyscraper content went live in April. But he...
SEO Tools: The Complete List (153 Free and Paid Tools)29 Sep 2015 | 8:16 amIf you want to see the best SEO tools in one place, then you'll LOVE this guide. I personally tested and reviewed over 150 free and paid SEO tools. And you can filter through the list to find the best tools for you. Check it out: New Bonus PDF: Get access to a free PDF version of this guide. Includes all 150+ tools, recommendations and resources. Click here to download the PDF. I want SEO tools that help with:

Link Building

Technical SEO

Keyword Research

Rank Tracking

Content Optimization

Backlink analysis

I want tools that are:

Free

Paid

Freemium

Show only Brian's favorite tools:

Yes

No

Link Building�toolsAuthoritySpyLink BuildingPaidNoAuthoritySpy is designed to help you find the top influencers in your space. It...
Ker Communications
Unnatural Links Warning in Webmaster Tools – What to Do11 Apr 2016 | 5:20 amAre you one of the many who got an Unnatural Outbound Links Warning in Google Webmaster Tools Search Console? Let's fix the problem, not the blame... Unnatural Links Warning in Webmaster Tools – What to Do is from Ker Communications
The Best SEO Helps Your Site Stand Out From The Crowd30 Mar 2016 | 6:50 amGoogle wants to give people the best answers. You have the best answers. The best SEO and search marketing helps you stand out from the crowd and rise to the … The Best SEO Helps Your Site Stand Out From The Crowd is from Ker Communications
Success in Google Search: "It's Complicated"22 Feb 2016 | 1:47 pmWouldn't it be great if everything about doing business online was easy? In Organic Search with SEO, or Paid with Adwords, getting the traffic you want from Google and keeping it profitable is far from simple… Success in Google Search: "It's Complicated" is from Ker Communications
Optimize for Whole Topics Instead of Just SEO Keywords16 Jan 2016 | 2:51 pmTopical optimization and content marketing is much more effective than old school keyword focused methods… Optimize for Whole Topics Instead of Just SEO Keywords is from Ker Communications
SEO Audit: Find What's Up (or Down) With Your Site's SEO30 Dec 2015 | 1:20 amThis is not one of those automatic and humorously inaccurate "type in your website and we'll tell you some things that don't mean much" free website analysis tools you may have tried… SEO Audit: Find What's Up (or Down) With Your Site's SEO is from Ker Communications
Ads Triangle blog
10 Simple Useful Excel Tips Every PPC Expert Should Know26 Apr 2016 | 11:22 pmA PPC expert knows how to take advantages of every possible resource. There are several PPC tools available- some are paid and some are free. Along with having assisted with these tools PPC professionals also bring out benefits from other nonconventional options. Microsoft Excel tops that list. Though there is no such direct relationship with Adwords or other PPC platforms but for its allied features, MS Excel has similar importance in PPC Campaign management. PPC is a field where huge calculation goes on in keyword research, ad copy creation and data crunching. Structure Your PPC Account and Build Campaign in Excel Your PPC account should be well structured so that you can have a comprehensive...
How to Maximize Impression Share in PPC14 Apr 2016 | 4:45 amAn impression in PPC is how often your ad was shown. Each time your ad appears on Search or Display network it will count as an impression. To bring good numbers of impressions your ad needs to be relevant and must have high performing keywords. To bring good numbers of impressions your ad needs to be relevant and must have high performing keywords. When a total number of impressions received is divided by the estimated numbers of impressions your ad is eligible to, you get a measure of impression share. Impression share is a dependent variable, which is dependent on your current ads' targeting settings, approval statuses, bids, and Quality Scores. Impression share differs at different levels. In each...
5 Easy Steps to Make Facebook Marketing Most Profitable7 Apr 2016 | 8:57 amIt is common customer behavior to search over the web before purchasing any product. After search engine, Facebook is the next stop on the way. Facebook being the most powerful social media platform with a whopping 1.55 billion active user base is the biggest platform for online marketing. Advertising here is profitable and receives more viewers than other online platforms. Over 1 million small business owners advertise here. Every business will find a huge chunk of their customers on Facebook. 92% social media marketers prefer Facebook and always keep it on their list. Many advertisers don't know the fact that they cannot get the desired outcome with a single initiative. Facebook is a lucrative...
Avoid These Worst Advice on Quality Score Improvement31 Mar 2016 | 2:25 amAdWords has so many myths related to quality score. Users often fall prey to these myths and lose their valuable money by conducting quality score in a wrong way. The Quality score plays an important place in Google Adwords. Google rewards advertiser which acquire the high quality score. Quality score indicated the relevancy of an ad to the queries placed in the search engine. Relevancy matters at every step. Through quality score, Google ensures that the ads users are seeing have relevancy with their search queries. A good quality score is triggered by an array of factors and together it increases the ROI. It is true that you need to increase your quality score at following levels: Account Level It...
Useful Guide on Why and How to Use Facebook Custom Audiences22 Mar 2016 | 3:11 amFacebook Website custom audience is a powerful weapon for retargeting audience. Custom Audience helps you reach a group of significant customers with your particular ads. It actually brings your marketing step further to displaying your ad to the potential audience. It also helps you in tracking customer behaviors and lets you know where you lack. Facebook remarketing tools target those audiences, who have already visited your website. By analyzing the visitors' behavior you can create separate ads for different groups of audience in Facebook. Ads are only shown to specific visitors, who previously visited the website. Facebook custom audience tool has made Facebook retargeting more dynamic and fruitful....