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Google Weighs Changes to Ad Strategy
(GOOG - Get Report) vision of advertising's future looks very much like advertising's past. According to media reports, the search giant is set to start testing dramatic changes Monday to its advertising strategy, with plans to give advertisers greater control over graphical images, including logos, and more say on where their ads appear and how they are bought.The plans would further detach many of the ads Google sells from its search engine, expanding the company's role of broker to advertisers seeking to place ads on third-party Web sites. In addition to testing a flurry of new functions aimed at improving Internet search, Google is experimenting with ways of embedding more deeply into the Internet the brands of multinational corporations that are already embedded into other media venues. In so doing, however, Google may emerge as a competitor to many of the same media companies whose sites its ads have recently been running on. But it will also give many small content sites, even blogs, the ability to compete with the largest online publishers in winning Fortune 1000 companies' ads. Google already works with many Web sites, from large news and content sites to tiny blogs, to place its ubiquitous "sponsored-links" ads on them. Instead of putting the new branded advertisements on its own site, Google will act as an online ad agency and sell ads on other sites. Rather than a "pay-per-click" model, the branded ads will follow what some reports describe as a "pay per mile" model -- in essence, a payment based on how many times a graphical ad is viewed. The branded ads will apparently not lean on Google's vaunted search algorithms as much as they will the automated auction technology used in selecting and ranking sponsored links. Google has repeatedly said its goal is better organizing the world's information. But the moves being tested Monday seem more about securing Google's lead in the nascent online advertising market than giving Internet users the information they need most.Google's
Google's investors, of course, probably care little about the company's loftier values. And with Monday's announcement, the financial future is looking brighter. Google's stock was trading up $1.03, or 0.5%, to $216.84.
Google's new venture is also a direct broadside into the expansion plans of
(YHOO - Get Report), which is the premier site for branded advertising on the Web. Yahoo! has cultivated relationships with many big-name advertisers as they've moved onto the Internet, and it has been dabbling with selling those branded ads to other sites. Now it will have to deal with Google as a competitor in what had been its core advertising market.
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FitDay Premium Member
Join Date: Aug 2012
Posts: 13
Yes - my daughter used the bands to rehabilitate after an injury to her throwing arm (softball). They say that the bands are safest weigh to train. I always feel awkward using them, but i'm an old school athlete that grew up on free weights.
#1 - maintain daily carbs within range
#2 - exercise daily for at least an hour
#3 - sleep at least 6-7 hours a night
#4 - drink 32 oz water each day
#5 - keep sodium intake within reason daily
~Little by little, this to can be done
~If you always do what you've always done, then you'll always get what you've always got!
|#102 (permalink)
FitDay Premium Member
Join Date: Aug 2012
Posts: 13
#1 - maintain daily carbs within range
#2 - exercise daily for at least an hour
#3 - sleep at least 6-7 hours a night
#4 - drink 32 oz water each day
#5 - keep sodium intake within reason daily
~Little by little, this to can be done
~If you always do what you've always done, then you'll always get what you've always got!
|#103 (permalink)
FitDay Member
Join Date: Apr 2012
Posts: 81
Hello all, I am being a Weekend Warrior, because I took my cheat day in the middle of the week. Today was only so-so. I kept my calories under control, but not my carbs, and I was super lazy and did not exercise. However, I am down 10 lbs from when I started 3 weeks ago, so I'm clinging to that ray of positivity! Here are my numbers for today.
1) Stay within calorie limits. Yes, 733
2) Get 4 workouts done. M-Y. T-Y. W-Y. Th-N. F-N. S-N.
3) Keep carbs @or under 33%. 58% my god that's a lot of carbs!
4) Get to bed by 10:30. Doubt it, its the weekend.
5) Drink more water! Yes.
1) Wedding planning. Yes.
2) Stick with budget, and STOP OVERSPENDING! Had Subway for dinner. $11 I will never get back.
ichalk2up, I don't know if I will ever get over it, but I do know its all me. He came in the other day just as I was finishing up and had no time to shower or change. He opened the door and said "Wow, you look so fit and powerful right now. I kinda like it". I still don't know if that's enough to get over it, but nice to hear anyway.
Nicaleh, I propose a trade. Send some cold this way, if you don't mind.
Jrudd, I don't know about resistance bands, but I do know there are tutorials on youtube that will show you how to use household objects as weights. I have a 16 month old who weighs about 20 lbs, so I just use her. Its a win-win because I get a good workout, and she thinks its the most hilarious game ever.
Well, there is more red in there than I like, but its the weekend so I'm kind of happy to be posting at all. And ecstatic to have any green in my goals. I am calling today a win. Goodnight everyone! See ya tomorrow.
|#104 (permalink)
FitDay Member
Join Date: Jul 2012
Location: Central Victoria, Australia
Posts: 76
weekend goals
post my weight 81kg (178.574lb), 80.4(177.24lb)
sleep in a little yes, yes
log everything! yes, yes
drink water, pure clean water, yes but not enough, still not really enough
eat vegetables, 3-5 serves, yes probably more, yes
eat fruit, 1-2 serves, no, kids ate all the fruit! no
cook everything at home, kind of, I had meals I had cooked previously in the freezer, so it was homemade. yes
1350 calories max, 1007, 1549
so overall a pretty ok weekend, the calories balance out to 1278 average so I'm good with that. I realised after I had eaten that I ate the wrong wrap bread and gave my partner the diet ones oops! that pushed my calories and carbs up a bit but no major harm done. I'm looking forward to starting a new week and keeping on track all the way through.
October 2011- Weight: 94.7kg (208.78lbs)
April 2012- weight 86kg
May-June-July 2012- weight: up and down between 86.5kg and 84.5kg -stuck stuck stuck
July 2012- Joined fitday!
27th July 2012- weight: 83kg (182.98lbs)
First Goal: 80 kg(176.37lb) (reached 21st August 2012)
I HAVE BEEN OFF THAT WAGON 19th Feb 2013- 84.7kg (186.73) time to get back on!!!!!
Healthy weight range Goal: 60kg-74kg
|#105 (permalink)
FitDay Member
Join Date: May 2012
Location: NW CT
Posts: 104
Sunday's #s
Calories: 1,440 Fats: 82.9 Carbs: 54.3 Proteins: 120.5
Ready for the next week!
Judi - 51, 5'8"
Started FitDay - 4+ years ago - at 225
Started (again) with a vengeance - 3/2012 - at 209
Started HFLC/Primal - July 3, 2012 - at 202
Current Weight: 176.5
Be Still and Know that I am God.from Psalm 46:10
Be Still and Know that I am.
Be Still and Know.
Be Still.
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North Oldham High School Booster Club
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Located in Goshen KY. Raises money to support athletic opportunites at the high school for all athletics.
1815 S. Highway 1793
Goshen, KY 40026
Goshen, KY 40026
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David A. Katz is a partner specializing in the areas of mergers and acquisitions, corporate governance and activism, and crisis management at Wachtell, Lipton, Rosen & Katz. The following post is based on an article by Mr. Katz and Laura A. McIntosh that first appeared in the New York Law Journal.
Candidates for directorships on public company boards have much to consider. Potential exposure to legal liability, public criticism, and reputational harm, a complex tangle of applicable regulations and requirements, and a very significant time commitment are facts of life for public company directors in the modern era. The extent to which individuals can effectively manage the risks of directorship often depends on company-specific factors and can be increased through diligence and thoughtful preparation on the part of the director and the company.