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October 25, 2012
Using the SOV/SOM multiplier to measure the ROI of creativity
Between 1991 and 2005, I accumulated 4.5 million miles in American Airlines alone and travelled for business between 39 and 49 times per year. Ive heard the fasten your seatbelts spiel what, 500 times? At some point, you hear, but you dont listen. Road warrior lore has it that an American Airlines flight attendant once began her speech: Listen up, there might be 50 ways to kill your lover but I can guarantee there are only six ways to leave this plane. And people actually listened.
Creative ROI
In a previous column, I argued its the message not the medium. But what gets you to notice the message is the creative. So, if what you say is important, how you say it is even more important. Now, how would you go about calculating the ROI of good creative? Heres a process Ive used for years:
- Its easy for direct response: Lets say Im getting 12 calls per spot for a particular network/day part combination and Im paying $1,000 per spot with a conversion ratio of 18 percent. The cost/call is $83.33 and my cost/sale is $462. If, through a better spot I can just get 13 people to call, the cost/call will fall to $76.92 and the cost/sale to $427.
In real life, we took a spot we inherited from one of our clients and, with a few small changes and a quick reshoot, took the calls/spot from 4.3 to 14. Same schedule. Same programs. Creative increased media ROI by 325 percent.
- In regular branding advertising measurement might be more difficult, but it is still very doable:
- Online surveys can be used to gauge anything from changes in how an ad gets noticed to changes in intent to purchase
- Test markets can be run and, using distribution or sales data lift can be measured
- A special offer can be incorporated into the ads
A typical TV spot in any of our networks might be seen by 250,000 people. But it might really impact only 1 or 2 percent, meaning 2,500 to 5,000 people. If the creative is noticed by an additional 1 out of every 100 people, you just increased your audience by anywhere from 50 to 100 percent. In real life, if you are getting OK results from being noticed by only 5,000 people, imagine how much better it would be if you were noticed by an additional 2,500.
About the author
Marcelo Salup's 30+ years career in advertising covers a wide range of everything. A wide range of roles -he began his career on the creative side, won 2 Addies, changed to media, included strategic planning and consumer insight and has been an agency owner several times. A wide range of venues: Spain, Latin America, International and the U.S. A wide range of clients that go from automotive through banking, electronics, fast food, soft drinks and much more. But can summed up in four words "Only Performance is Real". Today he is "Left Brain" at Montano + Salup Communications.Website


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EveryBody Plays: Boom Street Review
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Now - Sony is yet to reveal the exact release date for PlayStation VR. Start tracking it now using Releases.com | Promoted post
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1474d ago - The game that I'm about to review is a bit of a weird one. It's part of a franchise that first be... | Wii
Boom Street Review - Grind Your Way To Riches | MMGN.COM
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1480d ago - Right, so Boom Street is the Australian and European title for Fortune Street which is itself the... | Wii
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1484d ago - Nintendo Universe writes: It won't be to everyone's tastes but as time-intensive it is, there'... | Wii
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1491d ago - "Less about partying and more of a serious venture, Fortune Street is a welcome new title. Perhap... | Wii
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1496d ago - GamingUnion: "Despite gracing Japanese gaming consoles since 1991, until the release of Boom Stre... | Wii
Boom Street Review by ToS
1500d ago - With Itadaki Street first being released on the Famicom in 1991, it is hard to believe that Ninte... | Wii
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1501d ago - The timing could be better. Nintendo has chosen to release a game about building a lucrative prop... | Wii
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ONM: Boom Street review
1506d ago - Boom Street review Boom Street is the latest attempt to bring a board game experience to the vide... | Wii
Happy Holidays 2011 From Nintendo
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Boom Street Release Date Brought Forward
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Man in Half Moon Street [1945]
Genre: Drama, Thriller
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Deborah Gough Google+
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Deborah Gough The Victorian Tertiary Admissions Centre will review its traditional lockdown on first round tertiary offers after hundreds of student hacked into their own results hours before the lockdown was due...
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Deborah Gough New research shows that mobile phone users regularly cram more than 220 tasks a day into their smartphones.
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Deborah Gough Onur Gonullu is leaving behind his Game Boy-hood for more adult pursuits.


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Mesa Community College (Business)
Capella University (Enrolled)
Math is the language of nature. You can find it everywhere if you know what you're looking for. Math is also in everything we do in the world, ranging from counting money to playing sports. It can also be a very hard language to learn, and people often feel intimidated by the concepts and formulas contained in Math. This is where I can help.
I have been working with Students in a 1 on 1 and small group basis for over 7 years. During this time, I've come to understand that every Student learns math a little differently, and that certain concepts are easier for different Students to grasp, while others require more time and personal care. I am a great choice for a Math Tutor because I can communicate these formulas and concepts to Students in a way that they will understand, and because I will take the time to get to know the people I tutor. I am a flexible Tutor, and am willing to meet with you as often as needed, wherever you'd like, to help you become successful in your classes. Learning on an individual basis will greatly help Students become successful in school and in life, and I look forward to helping you reach your goals. Math is the language of nature. You can find it everywhere if you know what you're looking for. Math is also in everything we do in the world, ranging from counting money to playing sports. It can also be a very hard language to learn,
Please talk to me if you have any questions. I am flexible with my billing, and will work with you on anything you need.
Jon has changed my daughter's attitude about math. He is not only professional, but very knowledgeable as well. He is able to present the material in a clear and concise way she understands. Any tutor can answer a child's questions; however, Jon addresses any underlying problems and corrects them. He genuinely cares about her success. Her confidence surrounding math has soared as well as her grades. Thank you so much!
My son has struggled with math for years. Jon has been so helpful in not only keeping my son current with his algebra class, but also going back to fill in the gaps in knowledge from past concepts my son never grasped.
Jon really helped me understand Surface Area, and other things like that on a Freshman math level. All of this was very difficult for me to understand but now it all came together and I understand it now. I recommend him for all levels. He is funny and he helps you with notecards! I will never forget Jon. Thank you. Make this man your tutor TODAY!
Since working with Jonathan my daughter has gained confidence in her algebra skills. He listens closely to see where she needs help, and gets her understanding what she's doing wrong. Great to work with as far as scheduling and keeping in contact. My daughter enjoys going to tutoring.
Jonathan is very organized and extremely thorough. He comes prepared with lessons designed to target specific areas of concern noticed in the previous tutoring session. He is patient and uses positive strategies to help my daughter understand and remember what he is explaining to her. He is always on time and uses the time efficiently.
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Algebra 1 is often a difficult subject for Students. They are introduced to many new concepts and formulas about math, and can often feel overwhelmed as they try to keep the formulas straight in their mind, and as they try to remember when to use each formula. I've been working with Students for over 7 years to help them understand the formulas they learn, and find simple ways to break down the formulas and remember when to use them. I'm excited for the opportunity to work with your Students and help them understand these concepts!
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BYU football: Collaboration kept TV streak alive
Associated Press
This is the second in a two-part series on BYU's position as an independent in the unstable world of conference realignment.
Friday: Thanks to its partner ESPN, and its own TV network, BYU is receiving unprecedented exposure.
Today: How BYU was able to capitalize on its vast resources and experience, and work with the Pac-12, Fox Sports, and Oregon State in a short period of time to produce the BYU-OSU game in mid-October.
PROVO — After having its first five games of the 2011 season televised nationally on either ESPN or ESPN2, the BYU football program extolled, and enjoyed, widespread exposure in its first year of independence. But by October, one of the Cougars' games was in jeopardy of not being televised at all — something that hasn't happened since 1994.
How's that for irony?
But thanks to feverish, behind-the-scenes negotiations in a short period of time, BYUtv, with a state-of-the-art HD broadcast truck at its disposal, was able to work with the Pac-12, Fox Sports, and Oregon State to produce and televise the Oct. 15 game between BYU and OSU in Corvallis, Ore.
It was no small feat, and it exemplified BYUtv's impressive broadcasting capabilities.
"The unusual part was it was a game at Oregon State where in essence BYU, the road team, produced the game," Pac-12 associate commissioner Duane Lindberg said. "That doesn't happen very often."
From a conference perspective, the process of deciding which games are televised goes like this — the television partners select certain games, regarded as tier one and two tier picks, on national platforms. In this case, the Pac-12's TV partner, Fox, made its selections, which did not include the BYU-OSU contest. When a game is not selected for national television, the third tier broadcast rights fall back to the individual schools. At that point, the school can work with its local broadcast partner, the third tier rights holder, to show the game in the local market.
To complicate matters, OSU planned to start the game at 1 p.m. local time to accommodate its many fans who travel from the Portland area. But OSU's local rights holder was broadcasting the Washington-Colorado game at 12:30, meaning it could not televise the BYU-OSU contest in that same broadcasting window.
It appeared that the only way fans would be able to watch the game was on the Internet — for a fee.
"On Wednesday (10 days before kickoff), I would have said that we were probably headed to a pay-per-view model on the Internet," said BYU associate athletic director Duff Tittle. "By Thursday and Friday, there were some amazing conversations going on with the Pac-12 and Oregon State. Then Fox got involved. There were conversations about BYUtv, how it works and what it does. They asked, 'Do you really do have an HD truck? You can roll it across the country? You're willing to do this?'"
Getting the game on Fox College Sports Pacific and KBYU, followed by a rebroadcast that night on BYUtv, "was extremely complicated," Lindberg said. It required a flurry of phone conversations and emails between the various parties.
Ultimately, Fox granted a waiver for the game to be broadcast even though it was shown at the same time as another Pac-12 contest.
There was still one other obstacle to overcome — BYU wanted to air the game on BYUtv, which reaches 60 million households.
"In our contract with Fox, it does not permit an institutional telecast to go nationally," Lindberg said. "Those were issues we were dealing with that had to be worked out."
That's why the game was shown on KBYU instead of BYUtv, although the game was allowed to be replayed on BYUtv later that night.
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Hey all! Just wanted to share a new post I just put on on walking and DS. Hope you find it helpful. Walking and Children with Down Syndrome or http://dsdaytoday.blogspot.com/2013/01/walking-and-children-with-down-syndrome.html
New DS Day to Day post: Walking and Children with Down Syndrome
Posted 01/17/2013
Comments (4)
Posted 01/17/2013
Thanks Andi!! As always... wealth of information that spurs me into action
Posted 01/17/2013
Brilliant, thanks Andi.
Rachael........Mum to 3 gorgeous boys and a darling girl.
Posted 01/18/2013
Awesome Andi, thank you! We're still stuck on commando crawling at 17 1/2 months..... Love all your information!
Posted 01/20/2013
Thanks for the leukemia nod too! It IS important to spread the word on this!!
Chris - Olivia (3/2009) with T21 & Apraxia & ALL Leukemia survivor.One and done! I'm old and tired!


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March 30 – April 10
At Tower City
Only CIFF members can login. Join now for enhanced web features, discounts and dibs on tickets, advanced mailings and more!join
Festival Guide
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Go to Films Listing
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Year: 2011
Country: USA, CUBA
Run Time: 86 minutes
One day after the Cuban Revolution, architect Selma Diaz was walking along a Havana street. A car pulled up with Fidel Castro and Che Guevara inside. They had just been trying the bourgeois sport of golf when Castro decided to convert the country club into the best art school in the world. And thus Selma got a job, and the National Schools of Art were born. Diaz hired architects Ricardo Porro, Vittorio Garatti, and Roberto Gottardi, all attracted by the idea of an upheaval of design and convention. Between 1961 and 1965, they built a stupendous multidisciplinary complex of sensuous, flowing forms. Draftsmen and students participated in the construction, and there was always a drum circle or dancing going on. People started giving classes in the UNFINISHED SPACES. But soon the political climate changed. The architects' vision was considered elitist, Soviet-style prefabricated buildings became the norm, and the jungle overtook the uncompleted dream experiment. A fascinating film about architecture as a metaphor for integration and freedom. (In English and Spanish with subtitles) B.B.
CIFF36 Screenings
Tuesday, March 27, 2012 at 7:45 PM
Wednesday, March 28, 2012 at 2:20 PM
Cinema en Español
Standing Up Competition
Alysa Nahmias, Benjamin Murray
Nicolas Duval-Adassovsky, Laurent Zeitoun, Yann Zenou
Olivier Nakache, Éric Toledano
Mathieu Vadepied
Dorian Rigal-Ansous
Principal Cast
François Cluzet, Omar Sy
Director Bio
Alysa Nahmias holds a Master's degree in Architecture from Princeton University. She is founder and executive director of Ajna Films. Benjamin Murray holds a BFA in Film and Television Production from New York University. He started his post production company, The Room, in 2010, and his clients include major networks and numerous independent production companies.
Select Filmography
This film is presented with the generous support of TOBY DEVAN LEWIS.
CIFF40 :: Save the Dates
CIFF40 will take place March 30 - April 10, 2016 at Tower City Cinemas and neighborhood screening locations!
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text: I Like " the Girl Nextdoor" The Backyard Tent The girl next door is my good friend. We do everything with each other, but the time when we swapped clothes in the backyard tent we really got yelled at. We were only 11 then. Now we are both a little older and have learned to keep it secrete when we do that. deleted 26-30 0 May 17, 2011 SEND TO A FRIEND: Me Too Your Response Please respond with authenticity, support, and respect Cancel You can join Experience Project now! Username: Password Email Birthday Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Gender Select Male Female Trans* Already a member? Sign In By clicking "Sign Up", you confirm that you agree to the Terms of Service of Experience Project, Inc. Login Login to respond Username: Password: Keep me logged in Not a member? Sign Up Sign Up Cancel


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8 Comments
really cool! +1
I uploaded a design so please have a look and if you like it, vote it!
a must print…good choice of colors…voted!
Got my vote! Check out mine if you have some time!
Sweet Jesus, I love it!
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nice work
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comments sponsored by
American Bar Association / ABA, Breasts, Career Alternatives, Michael Jackson, Money, Morning Docket, Music, Nude Dancing, Rap
* People seriously need to stop complaining about alternative careers for attorneys. Having a JD can lead to a fulfilling career outside of the law, assuming you can make partner at Cravath first. [DealBook / New York Times]
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text: We went on the tour on 5/2/13 we found the tour very interesting and informative. Our tour guide Roy was absolutely lovely and very good at keeping the group informed with stories of the gaol, it was exciting being able to go along the tunnel to the court house and to see what it would have been like for prisoners! All in all it was a fantastic tour, well worth the money to be able to see and hear the history of the gaol, espically the condemed mans cell and the drop cell! which is interesting but at the same time slightly sad, Highly recommended tour!


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Organic Farming Techniques
Green Manures and Cover Crops
Green manuring consists of incorporating into the soil a crop grown for the purposes of soil improvement. It is a practice with a long history. Green manuring has been ignored in recent years as a serious option for soil improvement because the traditional practice entailed planting a full-season cover crop. This removed the field from commercial production for a whole season.
Interest has returned, however, since green manuring strategies have been combined with cover cropping schemes.
Cover cropping is growing a crop for the purpose of soil and nutrient conservation. It is a more contemporary concept than green manuring, in crop agriculture. The two concepts — cover cropping and green manuring — go well together, as most cover crops are easily used as green manures prior to the planting of a commercial crop. The combined benefits become economically feasible when the cover is grown during the off-season or inter-seeded with the main crop. It is made even more desirable when the cover crop includes nitrogen-fixing legumes.
Manuring and Composting
Livestock manures are the most traditional and widely recognized organic fertilizers. Under ideal circumstances, livestock enterprises are integrated into the whole farm operation, and manuring becomes part of a closed system of nutrient recycling. This is still strongly encouraged in organic operations. In reality, however, crops and livestock production are often divorced from each other, and manures must be imported.
This has created some concerns in the organic community, since much manure is now generated by large, industrial agriculture feeding operations called CAFOs (Confined Animal Feeding Operations). Not only are there concerns about contaminants (heavy metals, antibiotics, pesticides, hormones) but many in the organic community also object to any "partnering" with this segment of conventional agriculture, which is considered at odds with the environmental and social values represented by organic farming.
Nonetheless, the National Organic Program does not differentiate between CAFO and other livestock manure sources. However, the NOP regulations do require that livestock manure not contain any synthetic substances not included on the National List of synthetic substances allowed for use in organic crop production.
Another issue that has grown up around manure use in organic farming relates to food safety. At a time when concerns about microbial contamination are high, there are questions about the risks associated with manure use on food crops. A focus piece on the February 2000 television news program 20/20 was especially controversial. The segment suggested that organic foods were more dangerous than other food products in the marketplace due to manure fertilization.
The reporter ignored the fact that conventional farms also use manures. Were all the manure generated annually in the U.S. (about 1.4 billion tons) applied only to organic farm acreage (estimated at roughly 1.5 million acres in 1997), each acre would receive about 933 tons. Furthermore, certified organic producers have strict guidelines to follow in handling and applying manures. The National Organic Program regulations require raw animal manure be incorporated into the soil not less than 120 days prior to the harvest of a product whose edible portion has direct contact with the soil surface or soil particles, and be incorporated into the soil not less than 90 days prior to harvest of a product whose edible portion does not have direct contact with the soil surface or soil particles.
One of the best means of handling manures is composting. Composting stabilizes the nutrients in manure, builds populations of beneficial organisms, and has a highly beneficial effect on soils and crops. Compost can be produced on-farm by a number of means. Additional products from composts, such as compost teas, have special applications in organic agriculture.
Human manures are expressly forbidden in certified organic production. This includes composted sewage sludge (also called "biosolids"). The organic community made its opinion on this quite clear when the USDA's first draft of the national rule (December 1997) proposed allowing the use of sludge in certified production. It was counted as one of the "big three" targets of protest, along with food irradiation and genetic engineering. The prohibition of biosolids would have been disconcerting to Albert Howard, who decried the failure of cities to return their organic wastes to the countryside. Such recycling was, in his mind, a key aspect of sustainability.
Livestock on Organic Farms
Among the thorniest of issues swirling around the edges of organic agriculture is the role of livestock. The disagreements arise because of the diversity of people and philosophies in the organic community. Organic agriculture can usually count vegetarians and animal welfare proponents among its more vocal supporters. Many of these people feel strongly that animals should not be exploited. Their rationale often goes beyond emotional and religious beliefs; convincing human health concerns, social issues, and environmental reasons are commonly cited. On the other side of this argument are those who feel that an organic farm cannot achieve its full potential or ecological balance without livestock manure; that it is essential to nutrient cycling and to the finer aspects of soil building.
Excellent soil fertility can be built in the absence of farm livestock and livestock manures by using vegetation-based composts and by harnessing the livestock in the soil — earthworms and other soil organisms. However, it is clearly easier to design a contemporary, low-input organic farm when traditional livestock are integrated. The biological and enterprise diversity that livestock can bring contributes enormously to stability and sustainability. A good example is provided by Rivendell Gardens in Arkansas, which began integrating livestock enterprises after several years as a solely horticultural operation.
The owners of Rivendell, Gordon and Susan Watkins, now rotate their strawberry and vegetable crops with grass-fed, direct-marketed beef and pastured poultry. Ideally, poultry follows beef on pasture to reduce cattle parasites. The seasons in mixed legume/grass pasture leave the soil quite mellow and well-manured for subsequent high-dollar horticultural crops.
The Rivendell operation demonstrates the sort of organic management where a large number of organic farmers and many animal welfare proponents find common ground. The Watkins' animals are all raised with minimal confinement and generous access to sunshine, fresh air, and free-choice foodstuffs. While domesticated and destined for slaughter, they lead low-stress lives in conditions much closer to natural than the conventional alternatives. This is the antithesis of industrialized factory farming systems, which are increasingly becoming the norm in livestock production.
Many in both the organic and animal welfare communities are working to prohibit factory farming of livestock in organic systems. Many of the difficulties revolve around the fine interpretations of language in various organic standards. Wording such as "access to fresh air and sunlight," for example, can be construed to mean nothing more than opening the door on one end of a large confinement poultry house for a couple hours a day.
What Howard had not taken into account is the almost universal contamination of urban wastes with heavy metals and chemicals that are not eliminated by composting and may even be concentrated. Perhaps this was not yet a serious problem in his time; it is, however, in ours. Organic farmers and consumers concerned about contamination of soil and crops with agricultural pesticides and synthetic fertilizers would be remiss to ignore the contamination hazards of even well-composted sewage.
Fred Kirschenmann, a farmer and former NOSB member, has written eloquently about the progress of the National Organic Program. In a critique of the March 2000 draft of the proposed rule (24), he pointed to another reason why the use of biosolids ought to be prohibited in organic production. Because of the manner in which biosolids are generated,
they are easily hauled and land-applied on an industrial-scale to industrial scale organic farms. Furthermore, since biosolids can essentially supplant animal manures as a source of organic matter and nutrients, their use would allow some very large farms to circumvent the traditional practices that promote biodiversity and enterprise diversity and integration. What Kirschenmann fears from biosolid use is technology that would nudge organic agriculture down the same road of industrialization taken by conventional ag.
Intercropping and Companion Planting
Interplanting two or more mutually beneficial crops in close proximity is one strategy for increasing biodiversity. In large-scale mechanized crop culture, this is called intercropping. It typically involves alternating rows or a number of rows of compatible field crops, like soybeans and corn. It also applies to sowing multiple forage crops, like alfalfa, bromegrass, and timothy, when these are grown together.
When interplanting is done on a smaller scale, it is often called companion planting. A classic example of companion planting is the inter-planting of corn with pole beans and vining squash or pumpkins. In this system, the beans provide nitrogen; the corn provides support for the beans and a "screen" against squash vine borer; the vining squash provides a weed suppressive canopy and discourages corn-hungry raccoons.
Biological Pest Control
Organic farming relies heavily on populations of beneficial insect predators and parasites, pest disease agents, insect-eating birds and bats, and other creatures, to help manage pest problems. These biological controls help keep pest numbers at levels where further cultural activities or relatively mild pesticides are (usually) adequate to assure a crop. In some instances, biological control can be so effective that no additional action is even needed by the farmer.
Some see biological control as a default benefit of the soil fertility practices of organic farming. The diversity of crops in a soil-building rotation, the use of cover crops, and other practices build a diverse soil biology that works to keep soil pests in check. They also provide substantial above-ground habitat for beneficial. The absence of pesticides also favors biocontrol.
In many organic systems, farmers sometimes purchase and release control agents like ladybird beetles, lacewings, trichogramma wasps, etc., or use weeder geese — a quaint but effective biological weed control.
Increasingly, growers are designing and maintaining both permanent and temporary habitats specifically for beneficial insects, spiders, and other helpful species. This is known as farmscaping.
Sanitation can take on many forms:
* removal, burning, or deep plowing of crop residues that could carry plant disease or insect pest agents
* destruction of nearby weedy habitats that shelter pests
* cleaning accumulated weed seeds from farm equipment before entering a new, "clean" field
* sterilizing pruning tools
As in human and animal health, sanitation practices can go a long way in preventing crop pest problems. However, many practices — such as clean cultivation, deep plowing, and burning crop residues — can increase erosion and reduce biodiversity. Thus, they may conflict with sustainability. Good organic growers recognize this and treat those practices as transitional or rescue options, rather than relying on them on an annual basis.
Tillage and Cultivation
Tillage and cultivation are tools that can accomplish a variety of objectives in farming systems: weed control, crop residue management, soil aeration, conservation of manures and other fertilizers, hardpan reduction, sanitation to destroy pest and disease habitat, etc.
While conventional farmers rely on chemicals to accomplish many of these objectives, organic growers focus more on improving tillage and maximizing its benefits. Guidelines for primary tillage, for example, are intent on conserving crop residues and added manures in the upper, biologically active zones of the soil, rather than burying them deeply where decomposition is anaerobic (oxygen-starved). Leaving soils completely bare and vulnerable to erosion is discouraged; fall moldboard plowing is certainly frowned upon.
Cultivation in organic systems often rises to the level of art. Row-crop farmers frequently use blind cultivation —shallow tillage, which largely ignores the crop rows—beginning shortly after seeding until the plants are but a few inches high. Rotary hoes, wire-tooth harrows, and similar equipment can be used for blind cultivation, delaying the first flush of weeds and giving the crop a head start.
Conservation Tillage and Organic Farming
Organic agriculture is often characterized as addicted to maximum tillage — with growers using every opportunity to lay the land bare with shovel, plow, or rototiller. This image has been magnified through the popularity of small-scale organic systems like the French Intensive and Biointensive Mini Farming models that espouse double- and triple-digging to create deep rooting beds. While appropriate to such intensive systems, this degree of cultivation is not characteristic of organic agriculture in general. It may surprise some to learn that a large number of organic producers are not only interested in conservation tillage, they have adopted it. This will be a surprise because many believe that conservation tillage always requires herbicides.
The interest in conservation tillage among organic producers in the Cornbelt was well documented in the mid-1970s by Washington University researchers. They noted that the vast majority of organic farmers participating in their studies had abandoned the moldboard plow for chisel plows. Plowing with a chisel implement is a form of mulch tillage, in which residues are mixed in the upper layers of the soil, and a significant percentage remains on the soil surface to reduce erosion. Furthermore, a notable number of organic farmers had gone further to adopt ridge-tillage, a system with even greater potential to reduce erosion.(3) It was especially interesting to note that the use of these conservation technologies was almost nil among neighboring conventional farms at the time. Organic growers were actually pioneers of conservation tillage in their communities.
Among the more well-known of these pioneers were Dick and Sharon Thompson of Boone, Iowa. Their experiences with ridge-tillage and sustainable agriculture became the focus of a series of publications titled Nature's Ag School. These were published by the Regenerative Agriculture Association — the forerunner to the Rodale Institute. They are now, unfortunately, out of print.
Research continues to open up new possibilities in conservation tillage for organic farms. New strategies for mechanically killing winter cover crops and planting or transplanting into the residue without tillage are being explored by a number of USDA, land-grant, and farmer researchers. Notable among these is the work being done by Abdul-Baki and Teasdale at the USDA in Beltsville, Maryland — transplanting tomato and broccoli crops into mechanically killed hairy vetch and forage soybeans.(27, 28) There are also the well-publicized efforts of Pennsylvania farmer Steve Groff, whose no-till system centers on the use of a rolling stalk chopper to kill cover crops prior to planting.(29) Systems like Groff's and Abdul-Baki's are of particular interest because close to 100% of crop residue remains on the soil surface – providing all the soil conservation and cultural benefits of a thick organic mulch.
After blind cultivation, subsequent weed control operations in larger-scale systems can make use of advances in tillage equipment such as rolling cultivators, finger weeders, and torsion weeders that allow tilling close to the plant row. Smaller-scale operations often use wheel hoes, stirrup hoes, and other less capital-intensive hardware.
Determining the amount, the timing, and the kind of tillage to be done can be a balancing act for the organic grower, but experience and observation over time lead to proficiency.
There are downsides to tillage, however, and most organic growers are well aware of them. The most obvious of these is the dollar cost; organic farmers are as concerned as their conventional counterparts about costs of production and strive to minimize expensive field operations. There is also a cost to the soil and environment. Every tillage operation aerates the soil and speeds the decomposition of the organic fraction. While this may provide a boost to the current crop, it can be overdone and "burn up" the humus reserves in the soil. Excessive tillage can also be directly destructive to earthworms and their tunneling, reducing their benefits to the land. There is also the danger of compaction, even when field operations are well timed.
Mulching is a practice often used by organic growers. Traditionally, it entails the spreading of large amounts of organic materials — straw, old hay, wood chips, etc. — over otherwise bare soil between and among crop plants. Organic mulches regulate soil moisture and temperature, suppress weeds, and provide organic matter to the soil. Mulching is most appropriate to small, intensive operations with high-value annual or fruit crops.
A few systems of no-till organic gardening have evolved from the concept of deep, permanent mulching. Among these are the well-known Ruth Stout method and Synergistic Agriculture — a raised bed system developed by Emilia Hazelip, who adapted concepts from Permaculture and the ideas of Masanobu Fukuoka.(30, 31, 32) Mark Cain and Michael Crane, co-owners of Dripping Springs Gardens — an intensive market gardening operation in Arkansas — have adapted Emilia's system to their farm with considerable success.
Plastic mulch, as long as it is removed at end of growing or harvest season, is also permitted in certified organic production. Its use allows larger acreage to be brought more easily under herbicide-free management, though there are serious issues to be addressed (see discussion on High-Input Organic Agriculture).
High-Input Organic Agriculture
organic farming was described as a system that uses a minimum of off-farm inputs. While that describes most of organic agriculture as it is currently practiced in the U.S., certified organic farming can also entail much greater reliance on off-farm inputs.
Intensive annual strawberry and vegetable systems under plasticulture are good examples. In these systems, traditional rotations and soil building practices are usually employed, followed by clean cultivation and the laying of plastic mulch and drip irrigation tape on shaped beds. During the season, large amounts of soluble organic fertilizers — typically fish-based — are fed to the crop through the drip system (i.e., organic fertigation). At the end of the season, all plastics must be removed from the field, and it is returned to more standard organic management. Ideally, an off-season cover crop will be planted. Such systems are often exceptionally productive and economically attractive, when organic premiums are good. The high cost of soluble organic fertilizer (typically hundreds of dollars/acre), however, plus the marginally higher cost of pest controls, make such systems largely non-competitive in the conventional marketplace.
The labeling of such high-input systems as organic presents a paradox for many proponents of organic agriculture. It is unclear whether these technological advancements reflect the kind of farming most practitioners and supporters of organics think of as truly "organic." To begin with, the research citing environmental and economic benefits has largely been done on low-input organic systems; it is questionable whether similar findings would be made about high-input systems, especially regarding environmental matters. Of particular note, while low-input organic systems are documented as being more resistant to erosion, fields under plastic mulch are reported to be fifteen times more erodible. Traditional organic farms leach minimal amounts of nitrogen into tile or groundwater; the losses from fields loaded with high levels of soluble organic fertilizers is certain to be greater, but how much greater is unknown. The fossil fuel energy involved in plastic manufacture, transportation, and application may or may not be compensated by reductions in tractor fuel use.
Finally, the lowered capital investment required to produce a crop by traditional organic methods makes this form of farming more accessible to resource-poor farmers and entails less risk in years of crop failure or lack of premiums. These factors are less certain in a high-input system. A further consideration is the issue of plastic disposal following removal. At this time, there are few to no options for recycling, and landfills are the fate of plastic mulches at the end of each season.
While it is unwise to rush to judgment regarding high-input organic farming, it is clear that some adaptations will need to be made, if the traditional character and sustainability benefits of organic farming are to be preserved.
While fire can be used in a number of ways in organic agriculture, the area of greatest interest is flame or thermal weeding. In its most common application, torches mounted on a tractor toolbar throw a hot flame at the base of mature (i.e., heat-resistant) plants, over the inter-row area, or both. Tractor speed is adjusted so that weeds are not burned so much as seared. Searing is sufficient to kill most seedling weeds and uses less fuel. Liquid propane (LP) gas is the fuel most commonly used, though alternatives such as alcohol and methane offer the possibility of on-farm sources.
Supplemental Fertilization
In many organic systems, crop rotation, manuring, green manuring, along with enhanced biological activity in the soil, provide an abundant supply of plant-essential minerals annually. This is especially true on naturally deep and rich prairie soils. It is less true on poorer soils and on those that have been heavily exploited through non-sustainable farming practices. To correct mineral deficiencies in organically managed soils, organic growers often apply ground or powdered rock minerals.
The most commonly used rock mineral is high-calcium aglime. Dolomitic limestone, various rock phosphates, gypsum, sulfate of potash-magnesia, and mined potassium sulfate are also common. These are all significant sources of primary (P,K) and/or secondary (Ca, Mg, S) plant nutrients. The savvy organic grower applies significant amounts of these materials only with the guidance of regular soil testing.
Less common are other rock powders and fines that are limited sources for the major nutrients but are rich in micronutrients or have some other soil-improving characteristic. Among these are glauconite (greensand), glacial gravel dust, lava sand, Azomite®, granite meal, and others.
Supplementary nutrients that include nitrogen are often provided in the form of animal or plant products and by-products such as fish emulsion, blood meal, feather meal, bone meal, alfalfa meal, and soybean meal. Most of these products also supply some organic matter, though that is not the primary reason they are used.
Source: USDA Plants Website. www.usda.gov


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text: ×Close Product Image 1 of 1 Who She Was My Search for My Mother's Life See image Who She Was My Search for My Mother's Life By Samuel G. Freedman Who She Was brings a compassionate yet unflinching eye to the American Jewish experience. Researched as a history, written like a novel, Who She Was stands in the tradition of such classics as Call It Sleep and The Assistant. In bringing to life his mother, Samuel G. Freedman has given all readers a memorable heroine. × Added to Cart List Price $21.99 Your Cart ( items) Cart total Continue Shopping CHECKOUT NOW Choose a format: Trade Paperback eBook Choose a format: Trade Paperback Trade Paperback eBook Simon & Schuster | 352 pages | ISBN 9780743285117 | April 2006 Add to Cart List Price $21.99 In Stock: Usually ships within 1 business day Browse Related Books History > JewishBiography & Autobiography > Historical Buy from another retailer • see more retailers Amazon Barnes & Noble Books-a-Million IndieBound see more retailers Praise "Samuel Freedman's Who She Was is a tribute to both its subject -- the power of motherhood and the mysteries of familial love -- and its readers: beautifully written, deeply moving, this memoir is not only a delightful read, but it is also a testament to how every life is a living and memorable embodiment of the past and history. One feels the author's affection and wonderment for his subject on every page." – Oscar Hijuelos, Author of The Mambo Kings Play Songs of Love SEE ALL PRAISE (5) "Samuel Freedman's Who She Was is a tribute to both its subject -- the power of motherhood and the mysteries of familial love -- and its readers: beautifully written, deeply moving, this memoir is not only a delightful read, but it is also a testament to how every life is a living and memorable embodiment of the past and history. One feels the author's affection and wonderment for his subject on every page." – Oscar Hijuelos, Author of The Mambo Kings Play Songs of Love "Apparently a memoir of one family, one mother, this story encompasses the brave, sad, fantastic tale of the Jewish struggle in America. It captures the triumph in our history while daring to look at our private failures and mourn them. This book includes the way we love each other, the way we stand together, our flawed souls flapping in the historical wind while the changing times flow through each of us, impossible to avoid." – Anne Roiphe, Author of 1185 Park Avenue: A Memoir "Sam Freedman manages to shed light on immigrant Jewish life in New York in the mid-twentieth century and the particular ramifications of that life on a woman. This book will resonate with any reader wanting to connect with a rich and tender past." – Wendy Wasserstein, Author of The Heidi Chronicles "Who She Was is a marvel of re-creative history. Eleanor Hatkin emerges from this work as fully and unsparingly realized as any heroine in modern American literature; and here lies a secondary marvel: for all its journalistic exactitude, every page reads as dramatically taut and willfully crafted as a novel." – Richard Price, Author of Freedomland and Clockers "Who She Was is a precise, meticulous re-creation of a woman's experience that attempts -- as does all great literature -- to take a stand against time and loss and insignificance. Within the pages of what the author humbly calls this 'imperfect, impermanent reincarnation,' a young woman, an era, and a culture now lost are restored through diligent research, eloquent prose, and a son's tender impulse to redeem his mother's brief life." – Alice McDermott, Author of Child of My Heart and Charming Billy Get a FREE eBook when you join our mailing list. Plus, receive updates on new releases, recommended reads and more from Simon & Schuster. Email Address Free eBook available to NEW subscribers only. Offer redeemable at Simon & Schuster's ebook fulfillment partner.Offer expires in three months, unless otherwise indicated.See full terms and conditions and this month's choices. More Books from this Author Breaking the Line Breaking the Line By Samuel G. FreedmanBy Samuel G. Freedman Jew Vs Jew Jew Vs Jew By Samuel G. FreedmanBy Samuel G. Freedman The Inheritance The Inheritance By Samuel G. FreedmanBy Samuel G. Freedman About the Author Photo by Sara Barrett Samuel G. Freedman Samuel G. Freedman is a columnist for The New York Times and a professor at the Columbia University Graduate School of Journalism. He is the author of six acclaimed books, four of which have been New York Times Notable Books of the Year. Freedman also has written frequently for USA TODAY, New York magazine, Rolling Stone, The Jerusalem Post, Tablet, The Forward, and Salon.com. He lives in Manhattan with his fiance and his children. BECOME A FAN BOOKSVIDEOS Related Websites Samuel G. Freedman's Official Site www.samuelfreedman.com


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Katara's wedgie by tokafWatch
©2010-2016 tokaf
this is Katara from Avatar, if you want to see her getting publicly humiliated (by getting a wedgie while being half naked) you would want to see the full comic, visit my page [link]
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Dear RK droolers, Check dis pic out!!!! Tell me wat's ur reaction??? Lyk the pic, drop a comment!!! Pls!!!
I don't knw y, but I lyk his smirk, uff...it was damn sexy.
Edited: Seriously yaar, Wen I saw his smirk, I melted...
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Mr. Alderson: Please read this
Rob writes an open letter to Sandy Alderson, urging him to consider implementing a new intentional-walk rule.
Originally Published: February 7, 2003By Rob Neyer | ESPN.com
An open letter to Sandy Alderson:
Dear Mr. Alderson,
We've spoken on the phone a few times and so I should probably call you "Sandy," but the truth is that you intimidate me. You're smart, it's pretty apparent that you don't have much use for those of my ilk (not that I blame you), plus you led an infantry platoon in Vietnam and I suspect you could still break my skinny frame like a dry twig if given a good reason.
No, I don't have any doubt whatsoever that you're smarter than ...
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found a new home!
Plenty of my friends are looking
for one too. Find a pet to adopt.
I am already neutered and up to date with shots.
Jax is a 3 year old Kelpie mix. Don't let his picture fool you. The photo captures his dashing good looks, but his personality isn't as intense as his face would suggest. Unless by intense you mean goofy, playful and a big ball of energy. Jax is a herding breed, so he likes to be active and have a job. He LOVES agility training and is very good. He knows many commends and is very good about listening to you. He is housebroken and loves belly runs. He will be very affectionate to his owner. He is a herding breed so he does sometimes herd small children and other animals. He does make friends fast with other dogs and LOVES to play with them. At his agility class, he is Mr. popular among the other dogs. Jax needs a home with someone who understands herding breeds and wants a dog who they can be active with. Please help find Jax his forever home.
Interested in adopting? Please fill out our adoption application at www.OscarAnimalRescue.org
Adoption Process:
1.Fill out an application
2.Home Visit
3.Adoption contract & adoption fee
Jax's adoption fee is $150. This covers all age-appropriate shots and vetting.
For a list of upcoming pet adoption events go to: www.OscarAnimalRescue.org
*We encourage you to put an application in prior to the event.
**If you are coming to the event to see a certain dog, please email ahead of time to make sure that dog will be there that day.
One Step Closer Animal Rescue is a 501c3 non-profit organization. Donations are TAX DEDUCTIBLE to the extent allowed by law. If you would like to make a donation to help us rescue more animals please send donations to PO Box 248, Sparta, NJ 07871. Please make your check payable to O.S.C.A.R.. All donations go directly to the care of the animals, we are strictly a volunteer based group. Thank you for helping us save as many lives as we can.
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Jax, a Sparta German Shepherd Dog/Australian Kelpie dog was adopted! Here's how you can benefit by looking at adoption as an option to buying a German Shepherd Dog/Australian Kelpie for sale in Sparta, or seeking a German Shepherd Dog/Australian Kelpie dog from a breeder in Sparta.


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Home > Science Fiction
Multiple personalities fighting for control of a single body; a single personality constantly splitting and reinventing itself and its past; a Mars that never was; an interstellar war that has always been. Nine science-fiction stories, each with a new afterword, from an author described by Locus as "in the recognized front ranks of SF writers".
'"Jurassic and the Great Tree", with its brilliant and remorseless anthropological logic, resembles Michael Bishop at his best. But that's because it's well-argued anthropology, rather than well-copied Bishop.' –Simon Ings, Foundation
'a dazzling work of the imagination.' –SF Site, of Brooke's The Accord
"I am so here! Genetopia is a meditation on identity - what it means to be human and what it means to be you - and the necessity of change. It's also one heck of an adventure story. Snatch it up!" –Michael Swanwick
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"Hitler founded Israel" - 1933 The Transfer Agreement Part 1
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In an interview for Book TV, investigattive journalist Edwin Black talks about his extraordinary book, "The Transfer Agreement" and its 25th Anniversary republication. The Transfer Agreement is Edwin Black's compelling, award-winning story of a negotiated arrangement in 1933 between Zionist organizations and the Nazis to transfer some 50,000 Jews, and $100 million of their assets, to Jewish Palestine in exchange for stopping the worldwide Jewish-led boycott threatening to topple the Hitler regime in its first year. merci a Agent__001 pour la traduction


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Chocolate and peanut butter are combined in these easy balls that everyone will love.
If I could, I would love to be one of those people who are on top of everything. Remembering everyone's birthdays, have a month ahead of schedule prepared meal plan, have all my Christmas gifts bought by October… But I'm not. As much as I try, I am slowly coming to accept the fact that I'm not that person. I forget my best friend's birthday, I'm lucky to have 3 days of meals planned, and I'm usually shopping the week before Christmas. But just because I can't seem to become that total person, I still try. And hopefully, little by little, one day I will be on top of everything.
This year, I'm already starting to think about what I want to do for neighbors and friends for Christmas. I didn't do anything at all last year because I was 8 months pregnant and exhausted. But I don't have any excuses this year! So when I saw this recipe for these Chocolate Peanut-Butter Balls, I thought this would be the perfect time to try them out and see if I want to put them on my holiday plate.
First of all, let me say how easy these are. No baking, and the actual hands on time is minimal. I substituted semi-sweet chocolate for the milk chocolate, but I do wish I would have stuck with the milk. They needed that little bit of extra sweet from the milk chocolate, and the semi-sweet chocolate made them super rich. But at least that way I only needed to eat just one instead of the whole plate full! I'll have to see what makes the final cut for my holiday plate this year, but these are certainly in the running!
- 1 cup chunky peanut butter
- ½ cup dark corn syrup
- 1 cup crisp rice cereal
- 6 ounces milk chocolate, broken into pieces
- ¼ cup chopped peanuts
- Beat the peanut butter and corn syrup in a medium-size bowl until well blended. Stir in cereal until well mixed.
- Using a rounded tablespoon, shape mixture into balls. Place on a large baking sheet lined with aluminum foil. Chill for several hours until firm.
- Place the chocolate in the top of a double boiler over hot water. Stir chocolate until melted. Using a fork, spear a peanut-butter ball; dip into chocolate, turning to coat completely; shake off excess chocolate by gently tapping fork on edge of bowl. Return the ball to the baking sheet. Sprinkle the top of the ball with chopped peanuts. Repeat with remaining balls.
- Let stand for 2 hours or until chocolate is hardened.
20 Responses to Chocolate Peanut-Butter Balls {Cookbook of the Month Recipe}
Mmmm … yum! These are like fancy buckeyes! I'll have some now … don't want to wait 'til Christmas!
They look great, and sound so easy to make. I would love to see what it looks like in the middle?
Those must taste so good!
Yum! These looks really delicious! I might have to add these to my Christmas baking list!
Oh, fabulous, I have bookmarked these. How can they not be absolutely delicious!?
It look amazing, It the things you can't stop eating.
Ahhh, I'm SO behind on blog reading, but do read all your posts eventually. Yum! And I love all your cookbook reviews. Very helpful.
I want to make the banana bars and the cc blondies and these choc/pb balls.
I need to get over to your family blog and check out that CUTE girl of yours!
My mom makes a version of these without the rice crispies. I'd love to try them with the rice crispies though. I bet your friends and neighbors would love these and devour them at Christmas. I think we all feel the same way about "being on the ball" with things. I am the queen of "to do lists". Very rarely do I get to cross all of the items off my list. Don't feel bad, you're not alone.
Yum! My grandma used to make these every year at Christmas and then she just stopped. I miss them every Christmas.
Hubs is allergic to PB, which may be good because if I made these I would eat them all by myself. Very dangerous!
The perfect flavour combo!
Yum Yum Yum!! These look great.. Cannot wait to make these. Perfect holiday treat!
I'm sure your neighbours and friends will love these! They look so good. My stepdad makes ones similar to this at Christmas.
We ALWAYS have these, but I've never seen them on another blog (or at anyone's home.) So cool! Definitely a tradition for my mom.
ohhhh goodness… i bet these are good! perfect for holiday gifting!
Mmm, I don't like them on their own but PB and chocolate are too good!
I've made these before using only nutter butter cookies & cream cheese. The recipe is on bakerella's website! She is awesome.
Yummy! There is nothing better than chocolate and peanut butter!! Put them together and its heaven!
I would call these bombs, and they look so darn good! I have to make these for sure…


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White Chocolate Mint Tea Latte (Vegan)
Cool fall mornings are my favorite…when my cozy bed tries to lure me back in, yet I slip on sweats and slippers and head to the kitchen to brew a warm cup of tea. I find it energizing and invigorating! While I love my morning smoothies, I need to heat up first with something hot when it's chilly in the house.
Why not make something nourishing and comforting at the same time? This minty latte has healthy fats from the hemp and cacao butter, peppermint that is soothing for your tummy and digestion, and contains a little protein and fiber from the hemp hearts. This latte is also caffeine-free (unless you use a green or black tea) so you can enjoy a cuppa as a treat after dinner if you'd like!
This quick and easy drink is ideal for sipping while you're curled up on the couch reading a book, watching tv or having some downtime. If you aren't a fan of white chocolate, feel substitute carob powder (for AIP) or raw cacao powder for a darker chocolate version and add a touch of coconut cream for richness.
White Chocolate Mint Tea Latte
Gluten-free, Grain-free, Dairy-free, Caffeine-free option, Paleo-friendly, AIP-friendly option, Soy-free, Refined Sugar-free, Nut-free, Egg-free, Vegetarian, Vegan
16 oz boiling water
2-3 bags of herbal peppermint tea (I have some brands of mint tea that are stronger than others, if you prefer a more prominent flavor, use 3)
pinch of sea salt
1 1/2 Tbsp raw cacao butter*
2 Tbsp hemp hearts (omit for AIP, and substitute 2-3 Tbsp coconut cream)
2 tsp agave, coconut nectar, honey (don't use if vegan) or a pinch of stevia (adjust sweetener to taste)
1. Steep tea bags in boiling water until desired strength, usually 3-5 minutes for herbal tea.
2. Add prepared tea along with the remaining ingredients in a blender (I use a high-powered blender such as Vitamix) and blend until smooth. Enjoy while hot or warm!
*For a chocolately version, use raw cacao powder or carob (for AIP and caffeine-free). For a thicker, creamier result add a couple tablespoons of coconut cream.
Crockpot Shredded Chicken with Apple Cider Vinegar BBQ Sauce – 4 Ways (SRC)
Slow cooker meals are a lifesaver after a long day of work. I get home, I'm hungry and I'd prefer not to spend a couple hours in the kitchen. I'd rather heat up or whip up something quick to eat and be able to enjoy "free time" outside of work in the evenings. While cooking is certainly a passion, it can seem more like a chore at the end of a busy day.
When I find a recipe that can be used as a base for multiple meals, it's a definite winner. This slow cooker pulled chicken is just that. I served this dish as a filling snack over a half of an avocado, over a bowl of cooked grains and lentils with green onions, as an add-in to a smoky veggie soup and as the main dish with some cabbage slaw and pickled onions. You can also serve this in a wrap, over a salad, in a panini, as a pizza topping or as a topping to a baked potato or yam. Can you say endless possibilities?
Let's not forget the BBQ sauce — Apple cider vinegar is such a versatile ingredient and I love love LOVE the taste! It's bold and tangy, and adds a lovely zip to dishes from soups and salad dressings to marinades and main dishes. While lemon and lime juice have their places, apple cider vinegar has a place in my heart all it's own. Naturally, when I came across Lauren's recipe for a Slow Cooker Pulled Chicken and Homemade Apple Cider Vinegar BBQ sauce, I knew I had to make it.
This month's Secret Recipe Club assignment was Lauren's delicious and crafty blog Sew You Think You Can Cook. I knew Lauren was a great match when I came across fun flavor combos such as her Hummus Waffles with Sausage and Sun-Dried Tomatoes, Sweet Potato and Chorizo Hand Pies, Coconut Shrimp with Bloody Mary Dip and Parsnip and Blueberry Baked Oatmeal. While I chose her Pulled Chicken and Apple Cider BBQ Sauce, with my newfound love for parsnips, you can be sure Lauren's baked oatmeal will be made in the next week or so!
I made a few changes to Lauren's recipe based on what I had on hand. I had a combo or chicken breasts and boneless, skinless chicken thighs and I really loved the flavor that the richer thigh meat lent to this dish. I swapped out the sweetener for maple sugar and used smoked salt instead of regular sea salt. I made a special grocery store run to buy gluten-free beer…I didn't want to swap that out so I could stay true to the recipe, though now I have several bottles of beer to experiment in other recipes :) Thanks Lauren for this recipe, I'll be making this again!
Slow Cooker Pulled Chicken (recipe adapted from Sew You Think You Can Cook)
Gluten-free, Grain-free, Paleo-friendly, Soy-free, Refined Sugar-free, Dairy-free, Egg-free, Nut-free
4 large boneless, skinless chicken breasts or 8 boneless, skinless chicken thighs or a combo (I used 2 chicken breasts, 4 chicken thighs)
1 1/2 tbsp paprika
1 tbsp garlic powder
2 tsp granulated sweetener (maple sugar, sucanat, coconut sugar)
1 1/2 tsp ground mustard powder
1 tsp cayenne (can reduce if you are sensitive to spicy food)
1 bottle or can (12 oz) gluten-free beer
sea salt and pepper to taste (I used smoked salt)
1. Season chicken with salt and pepper generously. Place in the bottom of a slow cooker.
2. In a small bowl combine paprika, garlic powder, sweetener, mustard powder, and cayenne. Sprinkle over the chicken.
3. Pour beer into the slow cooker. Cook on LOW 5-7 hours until the chicken shreds easily.
4. Serve as a sandwich, wrap, over grains, over avocado, as a pizza topping, on top of a salad and drizzle withe apple cider vinegar BBQ sauce (recipe below).
Apple Cider Vinegar BBQ Sauce (recipe adapted from Sew You Think You Can Cook)
Gluten-free, Grain-free, Paleo-friendly, Soy-free, Vegan, Vegetarian, Dairy-free, Egg-free, Nut-free
1 1/2 C apple cider vinegar
1 clove garlic, smashed
1 Fresno chili pepper, deseeded and halved
2 tbsp sweetener (coconut sugar, maple sugar, honey, agave, maple syrup)
2 tbsp tomato paste
1 tbsp Dijon mustard
1. Place all ingredients in a saucepan. Bring to a boil over medium high heat then reduce to a simmer. Cook 20 – 30 minutes, or until a desired consistency is achieved. Remove the garlic and chili pepper, if used.
For other recipes from this month's reveal, click the link below!
Parsnip-Zucchini Hummus (Bean-free)
I'm notorious for grabbing the quickest, easiest option in the fridge to snack on when I'm hungry. Just like shopping at the grocery store on an empty stomach, my least healthy food choices are made when my blood sugar is low and/or I am unprepared. If I wash and pre-cut veggies, there's a much better chance of grabbing them than if I had to wash and prep them, and same goes for an accompanying dip.
As much as I'd like to smother EVERYTHING in traditional hummus, legumes haven't been sitting too well with me. I'll indulge on occasion — just because they are SO good… and meaty, velvety beans are an ingredient I really enjoy. Instead, I reserve beans for a rare occasion, and have tried different versions of hummus for an alternative veggie dip.
When I found myself needing to prep veggies and make a dip for the week for lunch, I knew I had to whip up something to satisfy my hummus craving. I blended some leftover roasted parsnips with some raw zucchini, and I was surprised at how addicting this dip is! I took the traditional flavors of hummus and spiced it up a bit with a chile-infused oil from our lovely Just Tapped oil and vinegar store (love these owners!). You can use plain olive oil or avocado oil if you'd like and sprinkle in some crushed red pepper or omit the pepper altogether and add a bit of lemon zest and extra lemon juice for a nice zing.
If you haven't experimented much with parsnips, they are the BOMB! A sweeter, yet slightly spicy cousin of the carrot, parsnips have a velvety texture when they are roasted much like a winter squash. Simply roasting parsnips with a little oil and sea salt make some epic "parsnip fries" and a great side at dinner or a hearty snack when you need a starch fix.
This parsnip hummus is slightly sweet yet spicy with a smooth creamy texture, perfect for a filling snack or as part of a meal. Serve with your favorite chopped veggies, use in your favorite wrap, smear over gluten-free crackers, or dip with plantain chips or sweet potato chips!
Parsnip-Zucchini Hummus (Bean-free)
Nut-free, Paleo-friendly, Nightshade-free option, Gluten-free, Grain-free, Sugar-free, Soy-free, Dairy-free, Egg-free, Vegetarian, Vegan
2 medium parsnips, peeled and cubed
1 medium zucchini, peeled and cubed (can use yellow squash as well)
2 Tbsp tahini*
2 1/2 Tbsp olive or avocado oil, divided (I used chile-infused)
1 garlic clove, minced
1/4-1/2 tsp ground cumin
juice from one lemon
dash of cayenne pepper (omit if you don't like spicy)
1/4 tsp sea salt plus more to taste
freshly ground black pepper to taste
- Preheat oven to 375F. Tear off a large piece of aluminum foil or parchment paper and place cubed parsnips in the center. Drizzle 1/2 Tbsp of oil over the top, then create a foil or parchment packet and roast 25-30 minutes until tender and lightly golden brown. Remove from heat.
- In the bowl of food processor or a high-powered blender (ie. Vitamix), add the following in order: lemon juice, garlic, tahini, 2 Tbsp oil, spices and zucchini. Blend until smooth. If you are using a blender, you may need to use the tamper.
- Add the roasted parsnips and process until smooth. If you prefer a chunkier hummus, pulse to desired texture. Season with additional salt, pepper and lemon juice if preferred. Refrigerate to chill for an hour or two, then enjoy!Notes:*The tahini I buy (in bulk) is really runny, if yours is thicker than a creamy salad dressing, you may need to add an extra drizzle of olive oil.
West African Stew
Our local health food store has this luscious West African Peanut Soup that they feature in their hot bar on occasion. There's something about the soup that screams "comfort" (…and eat me of course!). It combines some of my favorite foods in one dish- sweet potatoes, nut or seed butters, greens and coconut milk.
After inquiring about the ingredients used in their soup, I knew I could come up with my own version that I could make anytime…without having to wait whether it's offered on the menu that day. Dare I say that I might even like this version better? Maybe because I added some of my favorite veggies and punched up the creaminess with the coconut milk…I even enjoyed this cold right from the fridge for lunch one day when I didn't have a way to heat up the soup at work.
This stew (or hearty soup) is a great way to kick off this Fall season and warm up on chilly evenings :)
If you aren't familiar with Berbere, it's a lovely warm Ethiopian spice mixture with a bit of heat made with chile powder, paprika, ginger, coriander and several other spices. It pairs really well with the sweet potatoes, tomato, nut butter and veggies and can be used in a variety of ingredients – . I purchased this spice mix in bulk, but if you are looking to make your own, try this homemade mix.
West African Stew
Grain-free, Gluten-free, Vegan, Vegetarian, Nut-free Option, Dairy-free, Soy-free, Sugar-free, Paleo-Friendly
1 Tbsp coconut oil or other neutral oil
1-2 medium carrots, small diced
1 large or 2 small stalks of celery, diced
1 small yellow or white onion, diced
2 medium sweet potatoes, peeled (if desired and cubed, about 4-5 cups, I used a combo of white and orange flesh)
4 cloves of garlic, minced
1 jalapeno pepper, deseeded and minced (omit if you don't like spicy)
1 14.5oz can fire-roasted tomatoes
1 can full-fat coconut milk
32 oz low-sodium vegetable broth or stock
2 tbsp Berbere spice mix (I like the flavor punch, but you can use 1 tbsp if you like less spicy, mild flavors)
1-2 tbsp Braggs liquid aminos, gluten-free soy sauce tamari or coconut aminos (use coconut aminos for soy-free & paleo)
3/4 cup chunky or creamy peanut butter, sunflower seed butter (for nut-free) OR almond butter* (I've tried all 3 versions)
2-3 cups greens, rough chopped (chard, collards, kale, spinach)-optional
1/4 cup cilantro, chopped
juice from one small lime
For serving (Optional but oh-so-good)
Cooked rice, quinoa or your favorite grain (omit for grain-free and/or Paleo)
Fresh squeezed lime juice
Chopped green onion
Chopped peanuts, slivered almonds or sunflower seeds
Chopped cilantro
- In a soup pot or Dutch oven, heat oil over medium-high heat. Add onions, carrots and celery and saute for 5 minutes, stirring occasionally.
- Add garlic, sweet potato chunks, and jalapeño and saute another 3-4 minutes until onions are cooked through, stirring occasionally.
- Pour in broth, coconut milk, tomatoes (undrained), Berbere spice mix, and Braggs/aminos and bring to a boil. Reduce heat and let simmer until potatoes are fork-tender, roughly 20 minutes.
- Remove 1/2 cup of the hot soup broth and place in a small bowl. Stir in the nut/seed butter and whisk until smooth (this helps prevent clumping and even distribution), then add back to the soup and stir again.
- Toss in the chopped greens and cook for a few minutes wilted.
- Stir in the lime juice and chopped cilantro. Taste and season with additional lime juice, liquid aminos, salt and pepper if desired.
- Ladle into bowls, garnish with grains, green onions, chopped nuts/seeds and additional cilantro. Squeeze fresh lime juice over the top and enjoy!
*I've made variations of this soup…feel free to make it your own! I'll add in sliced mushrooms, swap out orange for purple sweet potatoes, add in greens, throw in some leftover cooked grains if I need to use some up, etc.


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