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We didn't have much time to try out all of the facilities and amenities, but we had a fabulous cabin with a full kitchen, separate bedroom, loft, and grill, for a decent price... Everything was clean, and we had a terrific time.
We didn't have much time to try out all of the facilities and amenities, but we had a fabulous cabin with a full kitchen, separate bedroom, loft, and grill, for a decent price... Everything was clean, and we had a terrific time.
People are very nice and lots for kids to do but our campsite was the worst one we ever had at any campground. Very tiny and right up against road. I know it is t their business to make money but if a spot of ground is not going to make a decent campsite then it should not be made... More
Thank you for taking the time to leave us a review. We are currently in the process of a big upgrade and renovation to our miniature golf course and it will look much better when it is complete. We do feel the course is safe to play though but wish you would have let us know during your stay if... More
Listen this park is great. It's smaller, very clean, and the price is not bad. I stayed in a cabin and it was cold they provided heaters which was nice. As soon as I checked in the people disappeared and the whole staff was gone. I found out after reading on the sign that they open at 10am and the... More
Thank you for taking the time to leave us a review. We do have limited store hours during certain times of the year when we aren't as busy but regularly staff the store during most of the summer. We do apologize that staff was not available when you tried to return your key but you could have indeed left it... More
We stopped here overnight on the way to Pigeon Forge. Called in advance to make sure they had room for my sized rig. They were closed when we arrived, but everything I needed was put up on a push-pin board. Found the site with no issue. Did not use any of the fun things just the electric, sewer, and water.... More
Thank you for taking the time to leave us a review, we are so glad you enjoyed staying with us during your recent trip to Pigeon Forge! We do offer night registration to campers and are pleased that it went smoothly for you. Thanks so much for sharing your pictures as well, those really help future guests see what to... More
This is the best KOA we have ever stayed at. The bathrooms and pool and grounds were very clean. The staff was very accommodating and friendly. The kids loved the playground and jumping pillow. The grounds were very well kept and the flowers were beautiful. The sites were great for our Class C camper. We liked the gravel area under... More
Campground is ok. I would rate our site as rather small especially if you happen to be driving a 34' rig w/ toad. We had a pull thru but could never have left the car attached since the site was so short and tight to get into. They claim to have cable but don't count on it. We tried the... More
Thank you for taking the time to leave us a review. Our average site ranges from 60-70 feet in length and we do have longer available depending on your type of rig. We do our best to place everyone in a site that feels comfortable for them so please accept our apologies that you didn't feel like it was a... More
Rude and inconsiderate staff, very unprofessional, unnecessarily yelled at children. Can not comment on the rest of accommodations as we chose not to stay after staff couldn't even show us to our cabin and kicked our kids off of playground. Then insulted our intelligence and that of the kids! We had stayed once before but will never again.
Thank you for taking the time to leave us a review. We apologize that you felt your recent interaction with our staff was unpleasant. As you clearly state, you have never stayed with us so cannot truly speak to our accommodations or amenities. Instead, we asked you to leave after we felt your behavior was not a good fit for... More
We arrived on Friday 25th July and departed Sunday. The staff was very nice and the site we had was pretty decent, even though a bit uneven. It was a pull through site so it was easy to pull in and out of. I know the KOAs are very family oriented and kid friendly, but there was a group of... More
Thank you for taking the time to leave us a review. Please accept our apologies that you were not able to find the peace and quiet you were looking for during your recent stay with us. We do our best to be a campground that is perfect for everyone and will continue to make improvements where we can. We hope... More
I was traveling with my husband and our black lab in our 26 foot RV, Our lot was great, the campground was spotless, the staff was very nice and I was surprised at the amount of activities on the weekend. On Friday night they had movie night and played Rio 2 for the guests and on Saturday morning they started... More
It was our first stay here and it was great! This is one finely-tuned facility with clean everything and plenty to do. The wi-fi, usually a disaster at RV parks, is strong as is the water pressure. The lots ar large and comfortable. This is one of the nicest parks I've ever been in.
We're so glad to hear that you enjoyed staying at our park. We do our best to make sure that every single guest leaves satisfied and are so glad to hear that you had great signal for our wireless internet. Safe travels and hope to see you again soon! More
Days Inn Mt. Vernon - Renfro Val...
#2 of 5 in Mount Vernon187 reviews
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text:
Blazer Embroidered Emblem$21.99Dress blazer emblem measures 2½" in diameter and features a BSA® Universal Emblem in distinctive gold mylar thread against a navy background. This elegant addition accentuates the quality look of the total professional uniform image and tastefully complements the blazer's gold buttons. Magnetic card facilitates attachment and removal of emblem for travel or dry cleaning. Learn More
Boonie Safari Hat
Originally Starting at:
$24.99Starting at:
$19.99A premium packable! Designed to keep you more comfortable on the sunniest of days, featuring ventilated mesh crown, wide 3¼" mesh-lined brim, and UPF 50+ protection. Classic boonie style includes "Boy Scouts of America" embroidery at center front. Made of a CoolMax® 80% nylon/20% polyester blend in fossil. Imported. Learn More
Boy Scouts of America® T-shirt and Cap Combo
Starting at:
$19.99Back to basics! Stencil lettering spelling out "Boy Scouts of America", a U.S. flag accent, and a classic pairing of Khaki and Olive make this tee-and-cap combo a standout. Short-sleeve, traditional-fit T-shirt is made of soft 100% cotton and comes in Adult sizes S-2XL. All-cotton cap includes adjustable Velcro® strap in back. Cap is one size. Imported. Learn More
Boy Scouts® Sport Cap$14.99Classic baseball-style cap with "Boy Scouts of America" 3D embroidered applique in pennant-style lettering. Two-tone Olive Green and Stone cap is finished with top-quality detailing including heavy stitching on brim and eyelets for cooling ventilation. Includes Universal Emblem embroidery above adjustable strap on back. Cotton twill. One size. Imported. Learn More

subset: commoncrawl


text:
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text:
BEIJING (AP) — In a rare case of gun violence in China, a man fatally shot five people and beat a sixth to death, including some of his factory colleagues and a soldier, police said Sunday.
The 62-year-old man's killing spree started when he used unspecified tools to beat a colleague to death over an economic dispute, according to Shanghai police. The man identified as having the surname Fan killed his colleague on Saturday afternoon at a chemical factory in Shanghai's Baoshan district, the Shanghai Public Security Bureau said on its microblog.
The bureau said Fan then took a hunting rifle that was hidden in his dormitory, asked a driver to take him to another district and then shot him on the way. After killing the man, Fan drove the vehicle back to Baoshan and killed a soldier who was guarding the entrance to a barracks. He also took the soldier's gun.
Fan then returned to the factory and fatally shot three more people with his hunting rifle, including a manager. Police said they captured him in the factory about six hours after his killing spree started.
Guns are hard to come by in China. Firearms are tightly controlled and private ownership is for the most part illegal. Citizens who have hunting permits may apply at their local police station for permission to own a hunting rifle.
Dear 'Gun Free Zone' Campus Wizards: Nine Kids Died Because Of Your Stupid Policy
Al Roker apologizes for smiley-face storm selfie in SC [screenshot]
The truth about gun deaths: numbers and actual solutions
Concealed Carrying AF Vet Held Back From Stopping Attack By UCC Staff
No George Stephanopoulos, Mass Shootings Are Not Increasing | RedState
- What Is Your U.S. Income Percentile Ranking?
The War on America Turns 50 | Human Events


text:
Bulldogs sweep Bratt in boys tennisApril 26,2014BOYS TENNIS
Burr and Burton 7, Brattleboro 0
BRATTLEBORO The Bulldogs improved to 3-0 by knocking off the Colonels, losing only 10 games.
In singles, Peter Oh blanked Lachlan Francis 6-0, 6-0, Sam Cochrane shut out Gidpon May 6-0, 6-0, Noah Wetherald defeated Jake Gartenstein 6-0, 6-1, Coley Stillman outlasted Spencer Butter 6-3, 6-1, and Justin Tegen defeated Nick Hallock 6-1, 6-3.
In doubles, Nick Fayette and Justin Walla turned back Nick Mateo and Ahlgren Valleyo 6-1, 6-0, and Cam Marcellus and Christain Webb won by forfeit.
BBA will host Fair Haven on Monday.MORE IN This Just In
Federal agents
arrest residents
Two Rutland residents pleaded innocent in... Full Story
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Motorcycle and Motorized Scooters
Motorcycles and Motorized Scooters
All motorcycles and motorized scooters will be assigned to park at the NRB Garage only.
Motorcycle and motorized scooter parking on the Harvard Longwood Campus is available to Quad-based faculty, staff, post docs and students. All motorcycles and motorized scooters must be registered with the Commuter Services and Parking Office.
To register your motorcycle or motorized scooter, please come to the Harvard Medical School Commuter Services and Parking Office, located at 180B Longwood Avenue, Room 132. The office is open Monday through Friday 8:00 a.m. - 4:30 p.m. Please call 617-432-1111 for more information.
All motorcycles or motorized scooters parked anywhere on Harvard Property without a valid Harvard decal will be removed from the campus by the Harvard University Police Department at the owner's expense.
Storage of motorcycles or motorized scooters is prohibited. The Harvard Longwood Campus is regularly monitored by the Harvard University Police Department. All unregistered and/or stored motorcycles and motorized scooters will be removed by the Harvard University Police Department at the owner's expense. If your motorcycle or motorized scooter is removed, please call The Harvard Medical School Commuter Services and Parking Office at 617-432-1111. Usage of this parking area is governed by the rules of the Harvard Medical School Commuter Service and Parking Office.


text:
University of Redlands > News >
All News >
Bulldog Athletics Fall Season
Bulldog Athletics fall teams are back on campus, including men's water polo which began training with a Midnight Madness® practice at 12:01 a.m. Monday Aug. 26. Get ready for the new season with a review of the 2012 fall sports finishes and highlights of the 2012 season.
3-5/6th place | 17th place NCAA W Regional
Posted: Aug. 26, 2013
Written by: Rachel Roche
The state-of-the-art power facility enables the University to produce a majority of its own energy and has reduced the campus's carbon footprint by 33 percent.
© 2015 University of Redlands. All Rights Reserved.


text:
ResearchCloud computing and trickle-down analytics
Some people predict 2013 will be the year Hadoop becomes mainstream. Such an occurrence will only be possible if the technology trickles down to a broader base of users and lowers… Read more »
ResearchInfrastructure Q4: Big data gets bigger and SaaS startups shine
Continuing a yearlong trend, the fourth quarter in big IT was all about big data, and Hadoop in particular. At this point, it seems as if every database, business intelligence and… Read more »
ResearchAmazon Web Services, by the numbers
When Amazon released its third-quarter earnings last week, some stock analysts were dismayed by the amount of spending that took the shine off the company's otherwise fine overall revenue. At least… Read more »
ResearchBuying into big data appliances
The term "big data" raises images of engineers figuring out how to run their systems at scale and monitor them. Some might argue that, as big data catches on with mainstream… Read more »
ResearchInfrastructure Q3: OpenStack and flash step into the spotlight
Last quarter we highlighted the fast maturation of the Platform-as-a-Service and big data spaces. Those two trends only picked up speed during the third quarter of 2011. Joining them on the… Read more »
ResearchHow to insure the cloud and protect everyone's assets
Cloud-computing insurance has long been posed as a solution to the problem of cloud users assuming too much risk of failure in the wake of things such as lengthy outages, data… Read more »
ResearchInfrastructure Q2: Big data and PaaS gain more momentum
Big data and Platform-as-a-Service offerings highlighted the second quarter, suggesting that we can expect to see a shift in enterprise IT practices around application development and analytics very soon. Read more »
ResearchA field guide to cloud computing: current trends, future opportunities
Assuming cloud adoption takes off as data suggests it will, cloud services integration will provide major opportunities for cloud providers and software vendors willing to open up their platforms to the… Read more »
ResearchInhibitors to cloud adoption
Security was ranked as the top inhibitor to cloud adoption by 52% of respondents. Interoperability and regulatory/compliance were listed as the next top inhibitors. Read more »


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Batman and Philosophy
The Dark Knight of the Soul
(If any tax is payable it will be calculated and shown at checkout.)
Preview (read now) Add to my own site Give this ebook to a friend Add to my wishlist Author's page Publisher's page
moreWhy doesn't Batman just kill the Joker and end everyone's misery?
Can we hold the Joker morally responsible for his actions?
Is Batman better than Superman?
If everyone followed Batman's example,
would Gotham be a better place?
What is the Tao of the Bat?
Batman is one of the most complex characters ever to appear in comic books, graphic novels, and on the big screen. What philosophical trials does this superhero confront in order to keep Gotham safe? Combing through seventy years of comic books, television shows, and movies, Batman and Philosophy explores how the Dark Knight grapples with ethical conundrums, moral responsibility, his identity crisis, the moral weight he carries to avenge his murdered parents, and much more. How does this caped crusader measure up against the teachings of Plato, Aristotle, Kant, Kierkegaard, and Lao Tzu? less
Wiley; April 2009
304 pages; ISBN 9780470532805
Read online, or download in secure EPUB or secure PDF format
Title: Batman and Philosophy
Author: William Irwin; Mark D. White; Robert Arp
304 pages; ISBN 9780470532805
Read online, or download in secure EPUB or secure PDF format
Title: Batman and Philosophy
Author: William Irwin; Mark D. White; Robert Arp
Buy, download and read Batman and Philosophy (eBook) by William Irwin; Mark D. White; Robert Arp today!
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Lawmaker Calls LGBTs 'Intolerant,' Legislators Laugh
A conservative Indiana lawmaker sent the House Judiciary Committee into fits of paroxysm when he accused those of supporting marriage equality "intolerant."
According to The Raw Story, Hoosier Jim Bopp had lawmakers laughing when he said he was perplexed as to why opponents would be against a constitutional ban if same-sex marriage were already illegal in the state.
"It can only be because [the existing ban is] vulnerable," he insisted. "They want the option of getting what they actually want, which is to change the definition marriage. And the very vulnerability of a statute as opposed to a constitutional amendment affords them a greater opportunity to get that job done."
As he continued his stream of anti-gay rhetoric, he alleged that a simple debate over gay marriage was so offensive that they would threaten to move out of the state, calling it a "direct attack upon democracy."
"Even more troubling though was an argument made by one who said that the simple debate on the marriage amendment will do the damage," said Bopp. "Well, what does that tell you? That there are some people that are so intolerant of other people's views that a simple debate..."


text: 5 to 9 Preview Matt Richenthal at October 27, 2013 8:58 am. Comments This is a special episode of House. It focuses on the life and the world of Lisa Cuddy. Share Tweet Email Edit Delete Follow House Show: House Episode: House Season 6 Episode 13: "5 to 9" Related Videos: House Videos Uploaded by: Matt Richenthal Uploaded: October 27, 2013


text:
Third International Conference on Financing for Development (Addis Ababa)
Participants at the Financing for Development conference share their thoughts on how billions of dollars should be invested to improve people's lives
Posted 13 July 2015
Conference of UN Force Commanders
Military chiefs highlight main challenges facing peacekeepers in their respective missions
Posted 29 June 2015
Conference on the rights of persons with disabilities
Participants at conference on the rights of persons with disabilities share their views
Posted 11 June 2015
Permanent Forum on Indigenous Issues
Participants at UN Indigenous Forum highlight issues of concern
Posted 21 April 2015
Participants at the 1st Global Forum on Youth Policy share their views on why youth policy is important to them
Posted 17 November 2014
Participants at the UN Climate Summit discuss the need to catalyze action to combat climate change
Posted 23 September 2014
Sustainable Energy for All (SE4ALL) Forum participants discuss key challenges to sustainable energy
Posted 05 June 2014
Artists from all over the world share their thoughts on how jazz can help promote peace
Posted 30 April 2014
International Day of UN Peacekeepers 2014
UN Peacekeeping, A Force for Peace. A Force for Change. A Force for The Future.
Posted 29 April 2014
Participants in the 58th Commission on the Status of Women reflect on the biggest obstacles to women's empowerment worldwide
Posted 14 March 2014
Independent United Nations human rights experts discuss some of their biggest concerns
Posted 07 November 2013
United Nations Day - visitors talk about why the UN is important, 68 years after its creation
Posted 23 October 2013
Aid workers from around the world share what they think the world needs more of
Posted 16 August 2013
Youth speak up on education on Malala Day
Students who took part in the Youth Assembly at UN Headquarters on Malala Day share their views on education
Posted 12 July 2013
International Day of UN Peacekeepers 29 May 2013
Meet a few of the UN Peacekeepers deployed around the world
Posted 28 May 2013
Tenth Forests Forum: Activists, film-makers, photographers on why forests are vital to growth and development
Posted 11 April 2013
Violence Against Women and Girls
At the UN Commission on the Status of Women (CSW), participants voice their ideas about ending violence against women and girls
Posted 08 March 2013
Marking 60 years since they first began presenting the world body to the public, UN Tour Guides speak about their experiences
Posted 15 November 2012
Voices from the 67th General Assembly
Posted 26 September 2012
UN Messengers of Peace and young people share their views on the importance of the International Day of Peace
Posted 21 September 2012
Workshop participants speak about the importance of the Model UN as an educational vehicle for youth
Posted 31 August 2012
Participants at UN Indigenous peoples conference highlight expectations and hopes
Posted 15 August 2012
Attendees at Rio+20 talk about what they will take home from the conference
Posted 15 June 2012
International Day of Human Space Flight
Outer space experts respond to the question: "Why should people care about space?"
Posted 13 April 2012


text: Want free baby swag? Start hosting neighborhood baby swaps! #Parties#baby clothes#grown ups#kids clothes#stroller August 18 | kellbot the_kellbot Photo by Craig David. Once every few months, I host a Baby Swap. While this might sound like we get together and trade kids, that's not exactly the gist. It's one part party, one part shopping or trading baby-related items. It's easy to do — you can even do it at a park if you don't have space at home. To start your swap, invite people with kids who are within a few years age of your kids. Invite pregnant couples, friends of friends with kids, neighbors, people from playgroup, etc. It's ok if some people don't have anything to donate — there is always plenty of stuff. I use Facebook events but any means you use to get the word out will do. I like to host our swaps potluck style, and I usually provide coffee, tea, and juice. But you know… mimosas might be fun. It's good for the host to provide boxes, laundry baskets, or plastic tubs for guests to sort their donations into. Here is an important note: sort by SIZE, not gender, type of clothes, or color. Its much easier for guests to go to the box of stuff that is the size their kids need rather than have to look at every tag in a variety of bins to see what will fit. If you're Super Organized, you could do size AND type, but that's a lot of boxes. I also set aside a box for hats, shoes, and other accessories, and one for blankets, diapers, and miscellaneous items. If a lot of people plan on bringing toys and books, or gear like baby carriers, have bins for that, too. Label the bins. Ask beforehand that your guests bring things that are: Gently used, and clean. Badly stained and damaged stuff won't get taken. Stuff they are not attached to. If it's special to them, they should not loan it out. Baby stuff gets lost and ruined. Donated gear that is smallish and portable. If guests are not planning to take home what does not get taken, then bringing a crib that doesn't get taken would be a pain for the host. Think bouncers, mobiles, and umbrella strollers — not gliders or big pieces of furniture. If you want to donate big stuff, bring a picture of it, with measurements, and offer it up. Arrange for pickup at a later date. I recommend not selling stuff at a free stuff swap. It might get taken by someone before you get the opportunity to let them know it was not free. You can, of course, make it a sale instead of a swap, if that's what you want to host. After it's all done you can pick a charity to donate leftovers to — some will even pick them up at your house! Here are a few: Baby Buggy, Baby2Baby, Cradles to Crayons, and Room To Grow. Join our community! Reporter Name * Reporter Email * Original text Enter the original text here. Edited text* Enter your suggested copyedit here. Notes You can add a note for the editor here. * Required information. Fix Typo kellbot Kelly Maguire, also known as Kellbot, is the Offbeat Empire's web developer. @kellbot @the_kellbot PREVIOUS A hand-embellished retro future apartment on the market in New York NEXT Transform normal yogurt into magical Greek yogurt with a simple, really cheap DIY strainer


text:
This is the root of the common Lisp Directory. The whole tree of tags starts here.
If you are new to the Common Lisp Directory, you should probably first have a look at the "By topic" link below or at the "Tags" and "Index" links above.
The items lists (Libraries, documents, events, etc.) are limited to about 20 items randomly taken from the whole lists. Click on the titles or the "View all (n more)" links to see the full lists of items with their descriptions.
The CLD is written in Common Lisp.
By Topic (681 items) Resources for Common Lisp sorted by topic
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HTML-TEMPLATE | McCLIM | org-davep-dictrepl | CL-HTML-Parse | wxcl | 3D Lisp Mazes | S-SYSDEPS | YstokGrid | CL-XML | Urban Warfare: The Escape | NST | CL-WEBDAV | tiff-ffi | CL-DONGLE | CL-BibTeX | Cusp, a Lisp plugin for Eclipse | AllegroServe | bmud | psgraph | JSGEN - S-Expression Syntax for JavaScript | sequence-search/replace | grand-prix | Storable Functions | Common Lisp Application Builder | YstokCard - smart card API (PC/SC) | CLLIB (asdf version) | CLPython | Metatilities | cl-l10n | metabang-bind | Closer to MOP | CLIM text style selection dialog | spatial-trees | markup | uuid
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CAPI-OVERVIEW | The Game - Yet Another Lisp Newbie Example | BORDEAUX-MP | Episode 1: HTTP Client and Server | LispUser.net | small-cl-src-discuss | CDR 0: Common Lisp Document Repository | Calendrical Calculations | Client-side continuations for web programming | UCW intro | Gray Streams | Printing unreadably | The Lisp Dictionary | Practical Common Lisp | The Common Lisp Document Repository | Lisp as an Alternative to Java | The Common Lisp Object System: An Overview | lisp.no | Patterns of Software: Tales from the Software Comm... | The Common Lisp Object System MetaObject Protocol
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Manuel Gamallo | Max-Gerd Retzlaff | Peter Eddy | Rahul Jain | Jeff Shrager | Frode V. Fjeld | Magnus Henoch | David Arroyo Menéndez | Nicolas Lamirault | Marko Kocic | Félix Hernández del Olmo | Alexander Repenning | Drew Crampsie | Peter Van Eynde | Christian Queinnec | Zachary Beane | Nikodemus Siivola | Craig Ludington | Bruno Haible | Nachum Dershowitz | Ossi Herrala | Dario Lah | Daniel G. Bobrow | Mr. Insane 3000 | Matthew Kennedy | Ron Garret | Brandon Werner | Stuart Russell | Christophe Rhodes | Matthew Backes
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International Lisp Conference 2009 | European Common Lisp Meeting 2008 | International Lisp Conference 2007 | 3rd European Lisp Workshop | LispNYC May 2006 Meeting - Peter Seibel | European Common Lisp Meeting 2006 | LispNYC November 2005 meeting | 2nd European LISP and Scheme Workshop | International Lisp Conference 2005 | European Common Lisp Meeting 2005 | 1st European Lisp and Scheme Workshop | International Lisp Conference 2003 | Japan Lisp User Group Meeting 2000
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Submitted by admin 3587 days 2 hours 46 min ago
Comments added to RSS feeds
Now the commented items are added to the RSS feeds so that it's possible to see what have been commented recently.
Submitted by marc.battyani 3527 days 6 hours 36 min ago
unicode possibilities
It would be nice if cl-user would display unicode input for CJK text. With PCL and On Lisp getting new printings in Japan, it might be beneficial to attract more brain-share from that side of the world. Would this be considered out of cl-user.net's scope?
Submitted by charliemac 2623 days 21 min ago
Perhaps it would be interesting to open up a "universities" category (or subcategory of Organization) to list universities that teach lisp?
Submitted by informatimago 2615 days 15 hours 38 min ago
re: universities
This is a good idea. Done.
Submitted by marc.battyani 2612 days 19 hours 51 min ago
re: unicode possibilities
I have to think about it.
The use of English as the standard language is prefered so that the information is useable by most lispers.
I don't mind some other language content though.
Submitted by marc.battyani 2612 days 19 hours 23 min ago
Change descriptions may accept invalid characters
Attempting to view the "Last Modified Items" RSS feed in the Google Chrome browser gives the error: "error on line 10 at column 2048: PCDATA invalid Char value 12". Adding the feed in Mozilla Thunderbird: "<feed URL> is not a valid feed."
Submitted by WalterGR 1740 days 2 hours 22 min ago
Repository access
Many sites have a link to view the repository such as:
Source code repository http://common-lisp.net/cgi-bin/viewcvs.cgi/?cvsroot=cl-semantic
however, I can't find any place that describes how to convert that link into something that can be used to actually check out the source code. I'm very suppressed this hasn't been an issue before.
Submitted by blake1024 1374 days 15 hours 3 min ago


text:
|Sent on:
|Friday, April 19, 2013 5:01 PM
Hi All,
I hope everyone is gearing up for garden season. The last seed exchange made me excited to get started and it always motivates me when I hear about what other people are doing in their gardens so I thought I'd share what's going on – on my rooftop.
I setup the greenhouse on March 31 and it is currently almost full with:
12 tomato plants – grape, Rutgers, better boy
6 pepper plants – red, orange, jalepeno
Greens: Mesclun, Micro, Pak Choy, Arugala, Butter lettuce, mustard greens, broccoli rabe
Assorted flowers: Gomphrena, lavender, wildflower mix (gotta get bee's up there)
Beans: Haricot Vert
Watermellon: Golden Midget (Mini 3 lb'ers )
Aunt Molly's Ground Cherries
Eggplant: AppleGreen variety
On 3/31/13 I planted 150 trays of seeds, most of which are sprouting. I think I will have too many (is that possible?) and will likely give some away.
Here is what I'm growing inside and will be moved to greenhouse asap:
Chili Peppers: Ghost, Scorpion, Birds Eye, ornamental
Watermellon: sugar baby
Cantelope: french
Eggplant: Black Beauty, Japanese, Turkish Round, Striped Toga,
Herbs: Cilantro, Basil, oregano, lemon basil
Tomato: Yellow, super 100's, yellow pear, Patio princess, Early Treat
Cukes: Mideastern, Kirby, Tiny Mexican Sour Gherkin (look em up )
Flowers: nasturtium, Johnny jump-ups, gomphrena
Share with the group what you are doing....
I hope this motivates you all. I better get a bigger roof…..
Meetup members, Log in
By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy


text:
Pete Karl IIShared publicly -
We're good people (so I hear), and they'll be working directly with me to get their JavaScript on! Come on down!
Spelunky HTML5
"Legends speak of a Colossal Cave that extends deep underground, so twisted by time that its passages shift like the sand under…
Stay connected with family and close friends. ★ ★ ★ ★ ★ Path Stay connected with family and close friends. Share all of your important momen
Adobe Shadow
Wirelessly connect multiple iOS & Android devices to your computer. Synchronously browse, inspect & debug on devices.
London Eye on Olympics lit by Boston tech firm's unusual tweet counts - ...
The lights on the London Eye, the giant Ferris wheel on the River Thames, have been programmed to change color to reflect the mood of the co
MediaShift Idea Lab . How TileMill Is Mapping Support of the Internation...
[Amnesty International's](http://www.amnestyusa.org/) latest campaign features a map front and center. The [Campaign for Global Justice](htt
OSCON 2012: Irene Ros, "This Is the House That Open Source Built"
OSCON 2012: Irene Ros, "This Is the House That Open Source Built"
Merge Windows
Merges all of the browser's windows into the current window
Aqua Something You Know Whatever
We found ourselves on the verge of tears last season as Meatwad, Master Shake, and Frylock bid adieux to their New Jersey rental home. Aqua
Elizabeth Lawley (@lizlawley) on Twitter
Sign up for Twitter to follow Elizabeth Lawley (@lizlawley). Director of the RIT Lab for Social Computing, professor of Interactive Games &a
The Triplets of Belleville
You've never seen anything like THE TRIPLETS OF BELLEVILLE, a wildly inventive and highly original animated feature crowded with colorful ch
Bring people together. You create fast, disposable in person meetups which you can broadcast out to your Twitter, Facebook, and Gather netwo
Triple Town
An original puzzle game in which you try to grow a great city! "I had to force myself to quit playing Triple Town in order to write this rev
Gowalla Founders v. Gowalla Investors
Location based service Gowalla is going to shut down at the end of January. The two founders, Josh Williams and Scott Raymond, will be headi
Programming Language Checklist
Programming Language Checklist by Colin McMillen, Jason Reed, and Elly Jones. You appear to be advocating a new: [ ] functional [ ] imperati
Girl Eats Food - Stuffed Burgers | VICE
Fast food burgers are all, without exception, vile turd patties designed for parents with munchausen syndrome. Why anyone would eat these su
Warp Prism - Fast Starcraft Watching
Navigate through the best Starcraft 2 Streams with the Warp Prism lean-back WASD interface. Watch Starcraft 2 replays and commentaries on V


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With the fantastic view over the city of Groningen and the Hoornse Meer, our hotel has on-site parking and access to public transport.
The Townhouse Hotel, is a typical small monumental canal house located right in the heart of the central canal district of Amsterdam, the hotel's superb location offers very easy access to all the city's attraction...
The Jupiter Hotel is a comfortable 2-star hotel in a quiet street with practically the same services that you can find in a 3-star hotel...
Hotel Verdi is 2-star hotel located in heart of Amsterdam. It is in close proximity to all the main tourist attractions within the city centre including the Heineken Brewery and Leidseplein, the museums ( Van Gogh Museum, Rijks Museum ).
Malie Hotel is a stone's throw from the city centre of Utrecht, amongst the tree-lined avenues off the stately Maliebaan...
Hotel West-Ende in Helmond combines style and stature with a personal approach and Brabantine amiability...
The Golden Tulip Tjaarda is a superior first-class hotel surrounded by country manors, woods and gardens. The hotel is completed with highly personalised
In the centuries-old heart of Leeuwarden, immediately opposite the railway station and the tourist information office, sits the Bilderberg Oranje Hotel.
The Grand Hotel Post Plaza is located 32 miles to Eelde Airport and close to attractions like Holland Casiono Leeuwarden, Thialf, and Abe Lenstra stadium.
This Hotel S Perfect For Business Trips and Meetings. The Hotel Offers 143 Comfortable Hotelrooms.
Hotel-Restaurant De Witte Raaf, a 4-star hotel, is situated within walking distance of the beach on the outskirts of the bustling Dutch seaside town of
Find great deals on quality Oranjewoud, Netherlands hotels & resorts, or indulge at one of our luxury resorts. Take advantage of the many amenities that can be included with your stay such as in-room internet access, wifi, room service, fitness center, pool, hot tub, steam room, and shuttle services to and from the airport. Browse our Oranjewoud, Netherlands hotels and resorts and plan your Oranjewoud, Netherlands vacation today!


text:
|Publication number
|Publication type
|Application number
|Publication date
|May 25, 2006
|Filing date
|Nov 24, 2004
|Priority date
|Nov 24, 2004
|Publication number
|William Hill, Michael Cooper, David Salesin
|Original Assignee
|Microsoft Corporation
|Export Citation
|BiBTeX, EndNote, RefMan
|Patent Citations (19), Referenced by (11), Classifications (12), Legal Events (2)
|External Links: USPTO, USPTO Assignment, Espacenet
1. Technical Field
This invention is directed toward a system and method for selling on-line and off-line advertising. More particularly, this invention is directed toward a system and method for selling on-line and off-line advertising in content delivered to a screen.
2. Background Art
A huge global print advertising business has grown up over the centuries based on the concept that advertisers pay to have information about their products and services included in publications like newspapers, magazines and so on. In the print world, advertisements are sold based on a size, position, color and circulation basis with rates determined by any combination of these factors. Since it is difficult to know specifically what stories will be published on a given date in advance, newspapers have used their layout and advertisers' confidence in the fact that stories are laid out based on importance and currency in each section to pick a specific page or section for their advertisement. An excellent example is the New York Times where the inside cover page of the first section provides advertisement spaces next to a news summary which is printed in the same location every day. This advertisement placement is referred to as "position" by print ad sales people. Often there are only very specific positions and the rest of the advertisements are placed within a section as requested.
The business model of print advertising is that one pays for a percentage of the size of the publication in which the advertisement appears—full-page, two-page, or half-page advertisement, for example. One really pays for a proportion of "eyeball space" or a portion of each displayed set of paginated content. In a magazine, a full-page advertisement takes up the entire area of one of the pages (obviously). Less obvious is that a full-page ad on a two-page spread takes up 50% of "eyeball space". However, a full-page advertisement on the back page of a magazine is only one page but it takes up 100% of eyeball space. There is also a cost scale depending on the actual page on which the advertisement appears. For example, an advertisement on page 2 of a magazine (overleaf from the front page, or one opposite the Table of Contents page) is more valuable than the same advertisement on another page further inside the publication. A two-page spread advertisement which occupies the exact center of the publication-so there is no fold to cause registration mismatches between both pages—is more valuable than a two-page spread which has a fold. In a newspaper, an advertisement which appears on the front page (where space is scarce, but readers will always visit because the most important stories are featured there) is much more valuable (and hence more highly priced) than an advertisement of the same area inside. In addition, advertisements are normally placed where the advertisement will reach its intended audience. For example, an advertiser would want an advertisement for, say, his beer, to go in the same section of the paper that potential beer-drinking customers (say, football fans) would be expected to read.
It can be seen from this that there is a "hierarchy of desirability" based not only on eyeball space but on the content associated with an advertisement. Over many years, advertisers, publishers and advertising agencies have turned this into very familiar ground, with a payment model based on "eyeball space" and placement.
The web has traditionally used a tree-like navigation model where links can run to completion, then requiring reverse navigation or a jump back to the home page. This has caused most web sites to be designed with a home page that has a significant amount of space dedicated to navigation, some of which may persist across links to facilitate jumps. What is missing in the traditional web page configuration is the page turning experience which implies a linear layout of the content even though it may be navigated by referring back to a Table of Contents. There is a significant difference in the way web content is read when compared to reading in traditional print. The web is not read, it is browsed. Some pages change as they are being read in the hopes that this change will attract the browser's attention. This approach has been taken in most web-based advertising leading to dissatisfaction and users learning to tune out change because it is distracting.
In addition to the problems discussed with website navigation, content displayed on a screen is difficult to read. Since its inception, the Web has used HTML to allow people to read and create documents (a website is really a complex "document"). Since the length of a document is not fixed, the crude solution that the Web's original creators decided upon was to have documents in a scrolling window; the window was thus created to be as long as the document. Scrolling is a terrible thing to do to human beings who are trying to read. Print designers, authors and printers have taken hundreds of years to develop a combination of optimum line length, typeface, type size, margins, page size and so on to make it easy for people to read. These parameters were optimized for human beings so as to prevent the reader from mistakenly reading the same line twice, which interrupts the flow of reading. With the scrolling window design lines are often read twice.
The Web also presents a very unfamiliar advertising model which has raised many questions. How does a Web banner ad, or a pop-up, compare with a full-page advertisement in a magazine? How should the cost compare?
One key issue which causes problems in advertising on the Web is that on the traditional Web there is no such thing as a "page" (e.g., a web "page" is not really a page, it is a scrolling window, as already pointed out). It could be any size, depending on the device on which it is being viewed and the size to which the window in which it appears has been stretched or shrunk (often arbitrarily scaled by the reader). As a result, even though Web advertising is growing steadily, much of the traditional print advertising has not transitioned. Banner ads and pop-ups are seen as distracting (which they are at the deepest level of human perception because the motion they generate within the human field of vision functions as an interruption). In print advertising, however, not only are advertisements more within the reader's control because one can always decide to page past them (and they are thus not seen in the same light) but they allow much more flexibility of design expression, to the extent that advertisements in print (especially magazines) are attractive and desirable features. Indeed in some types of publication, people buy the magazine as much for the advertisements as for the written content. It is believed that publishers, advertisers and agencies would get on board with on-line or on-screen advertising if someone came up with a business model closer to the print model they totally understand.
Another issue with web or Internet advertising is that the text and graphics for a high-quality online advertisement are likely so large that it is painful for readers with low bandwidth Internet connections to download. However, since broadband Internet access is accelerating rapidly, this issue will be less important.
In print, partial page ads can be sold with adjacency to a specific story or section. A two page layout offers a full page advertisement opposite an edit page. Adjacencies run on the same page or opposite an edit page and are visible while the page is visible. In contrast, in traditional (non-paginated) web-based documents adjacency exists with respect to specific stories which are typically nodes on a branch of a document tree which are accessed via the home page or contents page or by navigating through the tree structure. Adjacencies can be scrolled off screen as the user reads down. Even when the continuation of a story goes to a new "page" the pages are longer than the screen and the ads scroll away as one reads.
Standard sizes in print allow agencies to create advertisements that can be used in multiple magazines. Advertisements are measured as a function of page size which is the standard increment. In traditional web-based advertising, attempts have been made to standardize sizes but the size may not be the same for each user. User selected font size and screen resolution determine user experience. Browsers allow font control but changing the font size typically has no effect on advertisements. Someone who has difficulty reading print and chooses to increase font size typically gets no benefit within the advertisement. Font changes can also cause an advertisement to lose its adjacency and be far below the bottom line of text in a story.
In print, color works well and color advertisements cost more. Color differentiates advertisement content from editorial content in most magazines, although color is not as common in newspapers due to cost. Color works equally well in web-based on-screen advertising and color does not typically increase advertisement cost. However, color used in advertisements on the web does not differentiate from editorial content as much as in print because of the wider use of color on the web.
Interaction with the reader in print is limited to the publication of addresses, telephone numbers and web addresses for user directed follow-up. On the web it is possible to enable links to a site for direct sales. It is also possible to show product and option variability so that a consumer can see the product as they would prefer it. For example, changing the color of a car in an advertisement so the user can see if he likes it is possible. Motion and flashing are frequently used, as well as "pop under" and "pop over" windows.
An advertisement in print can be repeated in multiple issues and even on multiple pages within an issue; even though the latter is uncommon. In web-based advertising, advertisements can be repeated frequently within a single session or across multiple sessions of web browsing. Sales models can differ based on navigation rather than pagination.
In print, modifications are made by re-working an original advertisement and resubmitting it for a future publication date. In web-based advertising the concept of self-modifying advertisements based on a resident database and tracking of passages across advertisement space is possible.
A paginated Internet or web, one that displays whole paginated pages, can offer the advantages of print advertising and the interaction that web users expect. A few websites (The International Herald Tribune, for example) have played with the concept of pagination on the Web. However, they use it only to paginate stories, not their whole site, which would be far more difficult. None of the known websites have been able to tie advertising to paginated content, because the reflow necessary to paginate is relatively straightforward for text-only content (stories) but much harder when graphics are also included.
The system and method of the present invention overcomes the aforementioned limitations of previous on-screen advertising schemes employed on the Internet or Web, or in other electronic publications or documents, by delivering paginated on-screen pages that adapt based on various display and window sizes and allow for the anchoring and sizing of advertisements based on a given relative page size. Document content is reflowed to fit around the advertisements.
The system and method according to the invention includes an application that allows for the pagination of screen content which adapts to a user's computing device's display. In one embodiment, for example, this is done by a browser with pagination and adaptive document templates. The application also provides for the ability to anchor advertisements to the paginated pages and stories. In one embodiment of the invention advertising panes in which to place an advertisement are left within a paginated page of the on-screen content. Paginated pages, as referred to herein, are differentiated from scrolling windows, and are the result of dividing an electronic document into pages similar to that that would be used in a printed document.
The invention also includes a method for selling on-screen advertising based on the relative page percentage an advertisement consumes on a paginated page displayed on a user's display. In general, the invention includes a payment model for on-screen advertising based on "eyeball space" and placement. In one embodiment, paginated adaptable pages with advertising panes are authored and adaptable advertisements are created to fit the advertising panes. Advertisements are then sold based in part on a percentage of on screen display space they occupy. In another embodiment of the system and method according to the invention, advertisements are sold from a database in one or more sizes priced based on size and other factors, such as, for example, adjacency, frequency and "modification". Space can also be sold based on size and story association rather than adjacency. An association with a story can be determined by a specific story identified in a list of current stories or based on user navigation sequence. In one embodiment usage statistics can be gathered and factored into advertisement pricing.
In addition to the just described benefits, other advantages of the present invention will become apparent from the detailed description which follows hereinafter when taken in conjunction with the drawing figures which accompany it.
The specific features, aspects, and advantages of the invention will become better understood with regard to the following description, appended claims, and accompanying drawings where:
In the following description of the preferred embodiments of the present invention, reference is made to the accompanying drawings that form a part hereof, and in which is shown by way of illustration specific embodiments in which the invention may be practiced. It is understood that other embodiments may be utilized and structural changes may be made without departing from the scope of the present invention.
1.0 Exemplary Operating Environment
The invention is operational with numerous other general purpose or special purpose computing system environments or configurations. Examples of well known computing systems, environments, and/or configurations that may be suitable for use with the invention include, but are not limited to, personal computers, server computers, hand-held or laptop devices, multiprocessor systems, microprocessor-based systems, set top boxes, programmable consumer electronics, network PCs, minicomputers, mainframe computers, distributed computing environments that include any of the above systems or devices, and the like.
The invention may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. The invention may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.
With reference to
Computer 110 typically includes a variety of computer readable media. Computer readable media can be any available media that can be accessed by computer 110 and includes both volatile and nonvolatile media, removable and non-removable media. By way of example, and not limitation, computer readable media may comprise computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital versatile disks (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired information and which can be accessed by computer 110. Communication media typically embodies computer readable instructions, data structures, program modules or other data in a modulated data signal such as a carrier wave or other transport mechanism and includes any information delivery media. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. By way of example, and not limitation, communication media includes wired media such as a wired network or direct-wired connection, and wireless media such as acoustic, RF, infrared and other wireless media. Combinations of the any of the above should also be included within the scope of computer readable media.
The system memory 130 includes computer storage media in the form of volatile and/or nonvolatile memory such as read only memory (ROM) 131 and random access memory (RAM) 132. A basic input/output system 133 (BIOS), containing the basic routines that help to transfer information between elements within computer 110, such as during start-up, is typically stored in ROM 131. RAM 132 typically contains data and/or program modules that are immediately accessible to and/or presently being operated on by processing unit 120. By way of example, and not limitation,
The computer 110 may also include other removable/non-removable, volatile/nonvolatile computer storage media. By way of example only,
The drives and their associated computer storage media discussed above and illustrated in
The computer 110 may operate in a networked environment using logical connections to one or more remote computers, such as a remote computer 180. The remote computer 180 may be a personal computer, a server, a router, a network PC, a peer device or other common network node, and typically includes many or all of the elements described above relative to the computer 110, although only a memory storage device 181 has been illustrated in
When used in a LAN networking environment, the computer 110 is connected to the LAN 171 through a network interface or adapter 170. When used in a WAN networking environment, the computer 110 typically includes a modem 172 or other means for establishing communications over the WAN 173, such as the Internet. The modem 172, which may be internal or external, may be connected to the system bus 121 via the user input interface 160, or other appropriate mechanism. In a networked environment, program modules depicted relative to the computer 110, or portions thereof, may be stored in the remote memory storage device. By way of example, and not limitation,
The exemplary operating environment having now been discussed, the remaining parts of this description section will be devoted to a description of the program modules embodying the invention.
2.0 System for On-Line and Off-Line Advertising in Content Delivered to a Display.
The system and method according to the invention provides paginated on-screen pages that adapt based on a user's display size and allow for the anchoring and sizing of advertisements based on a given paginated page size. Document content is reflowed to fit around the advertisements.
2.1 System Description.
The system employs an adaptive layout technology to present advertisements for paginated on-screen content. The system also allows the advertisements to be resized to always retain the same fraction of screen real estate regardless of the screen size of the device on which the content and advertisements are displayed. The system of the invention further provides for the ability to anchor advertisements to documents and to nest advertisements in advertising panes within a paginated page displayed on a user's screen.
An exemplary schematic of one embodiment of the invention is shown in
The computing device 202 also has an advertisement authoring tool 210 that is capable of authoring advertisements that can adapt to a given allocated advertisement pane. In one embodiment of the invention the advertising authoring tool 210 can employ adaptive advertisement templates to create advertisements to fit in the various allotted advertising panes. The computing device 202 can also include a renderer 214 that is capable of rendering the advertisements nested in the advertising panes and rendering of the paginated document content around the advertisements. It should be noted that the adaptive document authoring tool used to author the paginated pages and the adaptive advertisement authoring tool could be hosted on separate computing devices instead of the same one. One or both would be accessed by computing device 202 depending on which authoring tool or tools are not resident on the computing device 202.
In another embodiment of the system, shown in
In an alternate embodiment, shown in
In another embodiment of the system, the aforementioned computing device of
As shown in
The following paragraphs provide additional details on the features of the invention.
2.2 Paginated Adaptable Screen Layouts.
As described above, the system and method according to the invention includes an application to create paginated adaptable screen layouts to be formatted to receive advertisements. These adaptable screen layouts provide for the ability to anchor advertisements to pages or stories (e.g., page 2 is full-page ad; another advertisement is a half-page on the second page of this sports story, and so on). An appropriate adaptive document layout application can be employed to create these paginated adaptable screen layouts. One such application is the adaptive grid-based document layout described in a co-pending patent application entitled "System and Methods for Facilitating Adaptive Grid-Based Document Layout" which was filed on Jan. 30, 2004 and assigned Ser. No. 10/768,993. This adaptive grid-based document layout technique encodes a set of adaptive templates that are configurable in a range of different page sizes and viewing conditions. The templates include various element types and constraint-based relationships that define the layout of elements with reference to viewing conditions under which the document content will be displayed and other content properties. Through a layout engine and paginator, the adaptive grid-based document layout described in the co-pending patent application determines a desirable sequence of templates for use for adapting document content. The adaptive grid-based document layout described in the co-pending patent application also provides a template authoring tool and user interface for interactively drawing and arranging layout elements within a new adaptive template.
2.3 Adaptable Templates for Advertisements.
The system and method according to the invention also provides for an application with the ability to create adaptive advertisements for insertion in the aforementioned advertising panes. This application resizes an advertisement to fit within the space designated on the screen for it, such as the advertising panes discussed above. Several advertisement templates can be stored so that an appropriately sized advertisement can be placed in a designated advertisement pane. This application not only resizes the advertisement for its intended space, but also can remove some of the advertisement's content to fit, for example, on a Pocket PC. Most desktop/laptop configurations only require re-sizing within reasonably-constrained parameters. The adaptive advertisement templates can already be authored with various conventional applications, such as Adobe In-Design or Quark Xpress and can be converted if necessary for use in a given publication. For example, in one embodiment of the invention Quark Xpress was used to create advertisements which included advertisement templates. The advertisement templates were then separated from the advertisement content. The separated advertisement templates were then used in conjunction with re-flowed advertisement content.
2.4 Nested Templates with Inheritance.
The authoring tool of the system and method according to the invention also provides the ability to nest templates, with inheritance. That is, an advertisement can be nested in the advertisement pane of an adaptive layout template. For example, a half-page advertisement is an adaptive template stored as an object in the "magazine" adaptive document template. It inherits the "page size" from a client's browser and re-sizes the advertisement template and the magazine page accordingly.
In one embodiment of the system and method according to the invention, an adaptive layout system described in a co-pending patent application entitled "System and Methods for Adaptive Document Layout Via Manifold Content" which was filed on May 30, 2002 and assigned Ser. No. 10/159,627 is employed for the purpose of nesting advertisements. This adaptive document layout system and method allows manifold representations of content—that is, multiple versions of anything that might appear in a document, whether it be text, graphics, images, or even such things as stylistic conventions or user interface controls. This content is then selected and formatted dynamically to fit the viewing situation—that is, the display device being used, as well as, potentially, any additional preferences or constraints, such as the preferences of the reader (for example, for a large-text display or for a summary view), or constraints on the available computing power or bandwidth.
The adaptive document layout system and method described in co-pending application Ser. No. 10/159,627 creates a representation for this manifold content, to include advertisements, one that is flexible enough to represent multiple versions of all possible types of content that might appear in a document, namely a document tree. An authoring system is provided for manipulating this content, with a user interface that makes handling all of these multifarious versions natural and straight forward. Additionally, a layout engine is provided that adapts and formats a document's manifold content automatically, in real time. The adaptive document layout system and method automatically formats the versions of content to fit a given display. For example, the display may be a hand-held device; a wide-screen display or a standard computer monitor. In laying out the adaptive document, attributes associated with each version of alternate content are utilized. These include attributes concerning page size, column size, page coverage and figure size. In the most general sense, when laying out the document, the document tree and a rectangular region (e.g., advertising pane) wherein the content is to be displayed is input into the system. A document tree is traversed and appropriate layout engines are called when document content nodes are encountered to determine the size of a pane within the rectangular region. Once the pane sizes are determined for each content node, the content is rendered in each pane. It should be noted, however, that the shape of the advertisement pane could also be other than rectangular and the invention is not limited to this shape.
To render each pane, the pane size, alternate versions of content, and attributes of the content to be rendered are input into the system. Each version of text content is evaluated to find the best line breaking solution for each version of alternate content, providing a text breaking goodness score for each version. Each version of image content is also evaluated to find the best figure placement solution, providing a figure layout goodness score for each version of figure placement. The best combinations of alternate versions of text and figure content using a layout goodness score are based on the text line breaking and figure layout goodness scores. The text and figure combination with the best layout goodness score is then rendered in the pane.
2.5 Advertisement Layers.
In addition to the features of the invention discussed above, one embodiment provides the ability to build the advertisement itself with "layers" where text and graphics are separate. Graphics are stored as GIF (for example), scaled to size, while text is laid out using adaptive and flow technology. This has the advantage of, for example, allowing text to be scaled independently of the graphic on which it is overlaid. Text and graphics cannot be scaled using the same algorithms; graphics can be scaled linearly, but experience over two decades has shown that text cannot be scaled linearly. An entire programming language has evolved to support a concept referred to as "font hinting" to support the required non-linear scaling. Advertising today is often created as GIF graphics which include text as part of the whole bitmap. When such advertisements are scaled, the text suffers badly from the linear scaling applied to the whole graphic and a marked decrease in text quality and readability results. In addition to supporting non-linear scaling of text, text layered upon a graphic but kept separate can also be scaled differently for other reasons—for example, to accommodate readers with visual impairments; i.e. a version of the advertisement which equates to "large print" versions of printed matter. Advertisements are also able to contain live links, video, and so on. In one embodiment advertisements are described in XAML. In another embodiment, layered text is moved or scaled such that it is always displayed against a portion of the graphic that acts as a suitable background. For example, white text is reflowed so that it is displayed against a dark portion of the image, making it more legible. The specific rules for how to move the text to take into account the background graphic can be encoded in the adaptive advertisement layout template.
2.6 Advertisement Repeat Algorithm.
In one embodiment of the invention, an advertisement repeat algorithm is employed each time a page is displayed which can cause a given (e.g., highest priced) advertisement to be repeated before another (e.g. lower priced) advertisement is seen for the first time. Various conventional advertisement repeat algorithms can be used for this purpose. In an example with four advertisements, each in a different price category the sequence could be something like 1,2,1,3,1,2,4 . . . which gives ad position 1 three viewings out of seven. Furthermore, algorithms can be expressed as a separate set of rules managed by a publisher and embedded in the ad template or the magazine template. Other examples could be a set of preferences expressed by the reader, or determined by analyzing reader interaction with prior ads.
2.7 Self-Modifying Advertisements.
In another embodiment of the invention, self-modifying advertisements can present different content in the same "place" within a paginated document and can be used separately or in conjunction with the previously discussed advertisement repeat algorithm. Where fixed advertising is used, certain placements are viewed frequently in the course of reading a paginated document. The most obvious example would be an advertisement adjacent to the Table of Contents (TOC) in a magazine. Each time a reader refers back to the TOC, the advertisement is seen. A self-modifying advertisement placed in this position offers the additional value of showing different items offered by the same advertiser each time the reader pages to or through the advertisement. For example, the catalog clothing seller Lands' End advertises seasonal apparel in advertisements in The New Yorker. These advertisements are usually partial page and contain a picture of a single item from the catalog with a reference number that can be used to call to order or for use on the Lands' End web site or in the print catalog. If this advertisement is passed frequently, rotating different items of apparel creates a larger number of opportunities to catch a particular reader's attention than constantly showing the same item which may have been unconsciously dismissed by the reader. By changing the item, there is an increased chance of making a "hit" with any single reader. The rotated items come from a small database behind the advertisement. There can also be a control within the advertisement to allow a reader to see all of the items in the event that she/he wants to take action on an item that has already been shown and replaced. This approach increases the value of a partial advertisement placed in a position that is frequently passed or accessed.
2.8 Off-Line versus On-line Advertisements.
As mentioned previously, one embodiment of the invention provides an off-line configuration. Off-line advertisements require a thoughtful approach since advertisements are costly when compared to the basic content of a publication. The cost of an advertisement in an online document is related to the contribution it makes to the overall file size, the bandwidth required to download it, and the file space required to store it. In print, color advertisements cost more to print than the black and white text, and this is factored into the ad pricing and has no impact on the reader. In the case of an electronic periodical (ePeriodical), a periodical distributed on electronic media or via a network, or other on-screen content, the cost affects the download size/time to both the publisher and the consumer so care must be taken not to inconvenience the reader. In one embodiment of the invention download time is reduced via client side advertisement caching. In this embodiment an application manages advertisement content on the client side so that an intelligent download system can tell whether the advertisement is already present on the reader's machine and not re-download it. This approach gives even greater value to the self-modifying advertisements described above because they can be reused for a longer timeframe across multiple issues of a publication or in multiple publications.
In another embodiment of the invention, it is possible for a user in an off-line situation to click on a link in the advertisement to order the goods in question just as if—or almost as if—the user were on-line. In this case the user can be taken to a web page that was also downloaded to be available off-line, and that looks just like the on-line page when he activates the link in the advertisement. The user is able to fill out all the fields on an order form and is essentially able to place the order right then and there, while still off-line. When internet connectivity is present again, the filled-out form is sent back to the company placing the advertisement automatically, in the background, without any further action required of the user.
On-line advertisements can utilize all current web streaming technologies. Corresponding off-line alternatives to a web site have a placeholder or non-streaming ad equivalent. If the source of the "off-line version" is the on-line version then advertisements are replaced when the off-line version is created at download time.
3.0 Method for Selling On-Line and Off-Line Advertising in Content Delivered to a Display Screen.
3.1 Overview.
In general, the invention includes a payment model for on-screen advertising based on "eyeball space" and placement. In one embodiment, as shown in
In another embodiment of the system and method according to the invention, advertisements are sold from a database in one or more sizes priced based on size and other factors, such as, for example, adjacency, frequency and "modification". Space can also be sold based on size and story association rather than adjacency. An association with a story can be determined by a specific story identified in a list of current stories or based on user navigation sequence. In this embodiment advertisements are served from a database at a different server from the document or editorial content. This database can be managed for example, by the publisher or the ad agency and advertiser. In this configuration, the story and ad are typically laid out for the user's screen once the user navigates to the beginning of a story. For example, ad position "1" corresponds to an adjacency to the first story the user navigates to from the home page. Ad position "2" corresponds to the second story that a user navigates to either from the home page, table of contents or a navigation bar.
Since any advertisement can be placed next to or on the same page as any story, the screen layout is not determined until the user picks a story and the advertising server assigns an advertisement. The advertisement's size may be fixed to the page size determined by the user's screen window and the text wrapped around the ad. If the story spans multiple pages the database may repeat the advertisement on all pages of a story or place additional advertisements on each subsequent page. Mixing multiple ads on a single page may also be done.
The publishers of a publication typically determine what spaces and their associated (price) category are available for sale and price each space based on perceived value. In one embodiment this is substantiated by collecting usage data. Advertisements that are sold in a specific category are placed by a server (e.g., the ad server) and the page is created around the advertisement. If there is no advertisement in the database for a specific category, one from a higher priced category can be used as a bonus to that advertiser assuming the contractual commitment has been met. An alternative embodiment promotes an advertisement from a lesser category which the advertiser will likely see as a "bonus" or "upgrade."
3.2 Advertisement Preference Statistics.
With paginated content there is a relationship between the screen size and the perceived value of the advertisement, especially if in the process of adapting the advertisement, its content is somehow diminished. As the screen size or window is reduced, the number of pages for a fixed size story increases, thus providing an opportunity for additional placements within a given story. If the same advertisement is repeated and thereby associated with the story, the increased frequency of view may offset the reduced overall size. Of course the relative size should remain constant on any page size. One quarter page will still be one quarter page regardless of page size. This is where adaptive layout contributes to a successful advertising experience. The advertisement size dictates the text layout and as the page size changes, the advertisement itself adapts within its relative boundary. Advertisers can be provided with exact advertisement size viewing data if desired.
Since advertisements can be served from a database, interaction statistics can be collected and advertisement preferences inferred for use with alternative business models. In an "off-line" mode, the viewer will store interaction data and upload it to the advertisement server when the editorial content is updated.
Some of the variables that can be tracked for one embodiment are: 1) on-screen page size, 2) font size, 3) standard ad sizes, 4) available ads by size, 5) run sequence, 6) interactions, 7) serve count, 8) multi-use, 9) multi publications, 10) consecutive repeat use sale, and 11) on-line vs. off-line versions. These variables are outlined in Table 1.
TABLE 1 User Preference Variables Tracked Variable Definition On-screen The user's orientation, resolution and selected page size page size Font size User selected font size which may cause the advertisement font size to change to improve readability Standard An agreed upon set of standard page and fractional advertisement page sizes that agencies develop to. sizes Available A list of advertisements and the sizes available in advertisements to fit an adaptive page layout. by size Run sequence The sequence in which advertisements are to be displayed based on the publication sales agreement. Interactions Data collected by the viewer when off-line and by the web site when on-line regarding the user interactions with individual ads. Serve count The number of times an advertisement is shown and at what page size it was shown. Multi-use A self modifying advertisement that substitutes product images in a single framework. Serves as a mini catalog for e-commerce. Multi Sharing the same advertisement in a local file for publications use by more than one publication to reduce download time. Multi-magazine publishers like Cond� and Time might sell packages using the same advertisement in multiple magazines. Could also be used independently of the publishers as a form of "ad compression." Consecutive Use of the same advertisement in multiple issues of repeat use the same magazine. Especially meaningful for weeklies. sale The advertisement could be sold to appear for four consecutive weeks and left on the users' machine to reduce download overhead. On-line vs. Creation of and tracking of an on-line and off-line off-line version of the same advertisement. Streaming media is versions not available off-line, however a static substitute may be created and used in the off-line version. This will require separate creative and the ability to substitute on the fly as a user takes content off-line. Publisher will have to report usage of both versions.
In addition to selling and tracking the above, publishers are responsible for making additional decisions including, number of ad slots per unit of measure (page, story, etc.), rotation pattern tied to fee structure, hardware and user driven layout, allowable file sizes and display technologies supported. The system solution includes a method to upload statistics from off-line users and merge them with statistics acquired from on-line users to provide a full picture to each advertiser.
The foregoing description of the invention has been presented for the purposes of illustration and description. It is not intended to be exhaustive or to limit the invention to the precise form disclosed. Many modifications and variations are possible in light of the above teaching. It is intended that the scope of the invention be limited not by this detailed description, but rather by the claims appended hereto.
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|U.S. Classification
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|International Classification
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|Dec 16, 2004
Owner name: MICROSOFT CORPORATION, WASHINGTON
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|Jan 15, 2015
Owner name: MICROSOFT TECHNOLOGY LICENSING, LLC, WASHINGTON
Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:MICROSOFT CORPORATION;REEL/FRAME:034766/0001
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Blue denim stretch bootcut jeans with a logo tab and tonal stitching on back pockets. Citizens of Humanity jeans have three pockets on the front and two on the back, belt loops and a zip and button fastening on front. Machine washable. 98% cotton; 2% polyurethane. Machine wash inside out to avoid color transfer.
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Week of Respect – October 5 – 9
The following are a few of the activities that we will be conducting at the High School as part of the New Jersey "Week of Respect" program. This program, in its 4th year, was created as part of the state's anti-bullying law.
- VTN Announcements all week promoting respect and quotations about respect to be aired throughout the school day.
- The BRIDGE Center will assist in sponsoring an "Upstander Pledge" activity during all lunches for all students who wish to participate.
- During all lunched on Wednesday, students can have their photo taken to show what the "SBHS Face of Respect" looks like.
- All students will be encouraged to wear blue on Thursday as a sign of solidarity in respecting others at SBHS.
- All PEER classes will be visited and all PEER Leaders will receive direct instruction on how to identify bullying behaviors as well as how to recognize of others are being targeted.
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