text:
AUGUSTA, Maine (AP) - Maine lawmakers have sent a $6.3 billion spending plan to Republican Gov. Paul LePage's desk where it faces a likely veto because it includes temporary tax increases.
The Democratic-controlled House and Senate gave final approval on Thursday night to the budget that covers general state services for the two fiscal years that start on July 1.
The House approved the measure on a 102-43 vote. The Senate later endorsed it 25-10.
Because the bill needs to take effect soon to avoid a government shutdown, it required two-thirds approval for passage.
The proposal includes a temporary half-cent hike to Maine's 5 percent sales tax. It would also temporarily raise the meals and lodging tax from 7 percent to 8 percent.
(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)


text:
You can use anchors to enable linking to specific locations on a page, and they can be especially useful for allowing your readers to navigate to specific parts of a long document. Anchors are invisible to the reader when the page is displayed.
There are two steps to using an anchor:
Step 2: Create a link to the anchor
Step 1: Create the anchor
Add the Anchor Macro to mark the location you want to link to:
- Do either of the following in the Confluence editor:
- Choose Insert > Other Macros, then find and select the Anchor macro
- Type { and the beginning of the macro name, then select the Anchor macro
- Enter the Anchor Name (For example, 'bottom' or 'important information')
- Choose Insert
Macro options (parameters)
Parameters are options that you can set to control the content or format of the macro output. Where the parameter name used in Confluence storage format or wikimarkup is different to the label used in the macro browser, it will be listed below in brackets (
Anchor Name
This is the anchor name that you will use when creating the link.
Step 2: Create a link to the anchor
- A page on the same Confluence site. The link may be on the same page as the anchor, another page in the same space, or a page in another space on the same Confluence site.
- Another web page or another Confluence site, using a specifically formatted URL.
Link to an anchor on the same Confluence site:
- Select some text or position your cursor where you want to insert the link
- Choose Link in the toolbar or press Ctrl+K
Choose Advanced and enter the anchor name in the Link field, following the format below.
Anchor location Link syntax for anchor Examples Same page #anchor name
#important information
Page in same space page name#anchor name
My page#bottom
My page#important information
Page in different space
spacekey:page name#anchor name
DOC:My page#bottom
DOC:My page#important information
The anchor name is case sensitive, so you need to use the same pattern of upper and lower case letters as you used when creating the Anchor macro. You need to enter page and anchor names with spaces when you link to them in the same Confluence site.
- Enter or modify the Link Text (this is the text that will appear on the page. If this field is left blank, the page name or URL will be used as the link text)
- Choose Save
Screenshot: The 'Advanced' option in the link dialog
Link to an anchor from another web page or another Confluence site:
Use a full URL in the following format:
Link syntax
Notes about the full URL:
- The page name is repeated in the URL, after the # sign. The second occurrence of the page name is concatenated into a single word, with all spaces removed.
- There is a single dash (hyphen) between the concatenated page name and the anchor name.
- The anchor name in the full URL is concatenated into a single word, with all spaces removed.
- The anchor name is case sensitive.
- Table of contents on a page: Consider using the Table of Contents Macro to generate a list of links pointing to the headings on the page. The list of links will appear on the page, and will be automatically updated each time someone changes the wording of a heading.
- Linking to headings: You can link directly to the headings of a page. See Links. However, if someone changes the wording of a heading, those direct links will be broken. Use the Anchor macro to ensure a lasting link within the body of a page.
- Site welcome message: If you are adding an anchor to a page that you are using in the site welcome message, you can only link to that anchor from another page. Internal links within that page will not work.
- Templates: When you are previewing a template, a link to an anchor is displayed as a 'broken' link. However, when you create a page using the template the resulting page will have the correct link.
Was this helpful?
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92 Archived comments
In confluence 4.2, if you a add a link to an anchor using \[#anchor name\], it renders as #anchor name.
In previous version the link text would not have the #, which is correct.09 Aug 2012
I have a similar issue. When I create the link to the anchor (which is near the bottom of a long page), the link brings me to the first topic on the page, which is incorrect. There's no anchor on this topic, so I can't figure out why it's going there instead of the anchored text.03 Oct 2012
Update: it's not going to the topic but is directing to the TOC macro, where the heading appears. This is not correct; I want it to link directly to the bottom of my lengthy page, where the topic actually is.03 Oct 2012
I'm experiencing this issue as well. Anyone have a solution?17 Oct 2012
Denise Unterwurzacher [Atlassian]
Hi all. I wasn't able to reproduce this on Confluence 4.3, so I'd recommend raising an issue in https://support.atlassian.com so we can investigate it with you. In future if you're having trouble that's the best place to start - these comments aren't usually monitored, so you'll get a much quicker response going through the support channel.23 Oct 2012
Has this been resolved? I can't find anything on the support site about this, but I am having the same issue in 4.3.
Thanks.18 Dec 2012
I got the same issue on 4.3.2, it jumps to the TOC entry.16 Jan 2013
I've got the same issue on 126.96.36.199 Feb 2013
I think this happens, if you manually place an anchor in the headline. Then the anchor will appear in the TOC, so the link will jump to the first anchor, which is the TOC.
Instead just use the headline as a link, since anchors are automatically created for headlines.
Example: #My first headline
(You can keep the spaces as spaces)12 Mar 2013
How about linking to a page with an id?19 Oct 2012
If the page is showing an ID because of a special character in the URL, do the same as described above in "Creating a link to an anchor," except url encode the special character in the anchor name.
Page title: This & That
Anchor name: foo
Not sure if it's supported, but it seems to work.30 Oct 2012
Can you make the TOC move with you as you scroll down the page?24 Oct 2012
How to create a link to an anchor when pagename has a colon (:) in its name? Example:
Following page title "First step: buy food" is incorrectly recognized as "spacekey: pagename" and because the First step space doesn't exist I can't make a link to an anchor.
What if the name of the page containing the anchor will be changed? Will link be updated as well (automatically)?
Michal09 Jan 2013
I need to find out if there are links to a given anchor.
(reason: I need to check if an anchor can be deleted)
Is that possible?
THX and regards10 Jan 2013
I have trouble using the anchor macro to create a "Return to top" link.
I insert the anchor "Top" in the very beginning of my page (I tried both the wiki markup and inserting the ready-made anchor macro). Then I make a link to this anchor by going to Insert > Link > Advanced. I enter #Top in the "link" field. After saving the page and testing, my Return to Top link takes me away from my page and to the Homepage of confluence! I just can't find what I'm doing wrong...
Thanks for helping out.15 Feb 2013
#Top didn't work for me either. I gave it a more unique name #ExportTop and that worked.
Process Defined:
07 Mar 2013
- Insert > Other Macros > Anchor
- Name uniquely MyAnchor (Copy This)
- Insert
- Highlight text to be link
- Click 'Link' and enter # and paste.
- Save
Where did you inserted the anchor?
It seems that it is not possible to insert it at the headline.
So a "back to top" button will online go short befor the top.
Did anybody have a solution therefor?
Cheers, Chris11 Mar 2013
I would like to use an existing id in the confluence page html frame to realize a "Top" link.
If I try to use an existing id like "content" or "page-metadata-end" confluence starts it's usual "i have to calculate titel and anchor" and the link goes to nowhere.
Any ideas, how to use "#content" or sth. without confluence changing the link code?!
Matze22 Mar 2013
I was struggling with Anchors quite a bit till I tried using the Advanced Link tool rather than the basic page link. Then they worked fine.01 Apr 2013
Can someone direct me to where the Advanced Link tool is? I can't identify where that is, and that is why I can't make use of the anchors.15 Apr 2013
Hallo Anonymous
The 'Advanced' option is a tab on the 'Insert Link' dialog. I've added a screenshot to the page, to make it clearer. Here's the screenshot:
If your Confluence site doesn't include the 'Advanced' tab in the dialog, then you may need to upgrade to a later version.
Sarah16 Apr 2013
Yes – I do not see the "Advanced" tab in the Link menu. Upon further investigation, it seems as if our company is using Confluence 3.5.17. If you know of how it would be done in this version, it'd be great to be pointed in that direction.
Thank you for pointing that out!16 Apr 2013
Hallo there
Ah, Confluence 3.5. You can use wiki markup to link to an anchor. The documentation is here: https://confluence.atlassian.com/display/CONF35/Working+with+Anchors
Cheers, Sarah16 Apr 2013
Hi there,
I am working with decks and cloaks to sort information and avoid numerous sub-pages. I am experiencing though that anchors do not work within decks. I expected that the respective "tab (of the deck)" opens when I link to an anchor in the content. Yet it always directs to the first tab. Is there a workaround or other possibility to direct to different tabs?
Thanks for your support!24 Apr 2013
Yes. This can be done. Use the {show-card} macro to create a link to a specific card in a deck.
I am not happy. I am really not happy. To answer your question I just edited a new page using the Confluence Editor which had a solution which could really help. THE EDITOR KILLED 20 MINUTES OF MY WORK. I have no answer now. I feel terrible. I wrote this up in a page and now it is gone. Just gone. I can't copy it out somewhere else BECAUSE IT IS IN THE CONFLUENCE EDITOR !$^!@$ AND NOT IN WIKI MARKUP.
So. It's gone. I have just wasted my time. This is not the first time this has happened. I would be editing a page. I look at the page and think 'it's okay, when I click save it will be there if something stuffs up'. NO. IT ISN'T. Stupid editor. Damn stupid editor. Not only does it get in my way, reduce my content to only that which is headings and paragraphs under headings (heaven help you if you put macros on the page because the outcome is a page full of boxes taking up the whole screen in a huge mess) but it just destroys my hard work. My work. My time.
There must be a better way. I am tired of creating brand new content and then having it destroyed.
I could really help you but atlassian's editor is making my life hell. So, I give up. Sorry. I am just depressed.21 Nov 2013
I'm having an issue where anchors do not work when using the 'Include Page' macro on another Space. When clicking the anchor link, the page does not goto the specified spot, however on the original page it works. Any thoughts?
Thank You in Advanced.02 May 2013
What do we do if our anchor looks like this? Widget+Documentation#WidgetDocumentation-<CollectionOperation> I can't seem to get it to work becuase it keeps complaining about the "<" and ">" in the link name. If this is an issue, why does Confluence allow for that link to be created in the first place?07 May 2013
Is it possible to anchor the Confluence header throughout spaces in Confluence?05 Jun 2013
Hi Atlassian, I would like to ask you what are the reasons for the anchor name to be changed as described above, e.g. #pagename-anchorname, instead just #anchorname? Also is there any way to configure this? Please elaborate the reasons, because we want to create our own macro that wouldn't add prefix to the anchor name, so we would like to know if there is any good reason why there should be a prefix?
Thanks13 Jun 2013
I am talking about external links.13 Jun 2013
Why in the world does confluence add the page name to the resulting anchor? If I create an anchor 'foo', I want to be able to link to that page (from an external page, site whatever) with '<Page-URL>#foo'. This is why I named the anchor 'foo' in the first place!
And even worse: Renaming the page actually changes the anchor! (So my 'stable' external link to the Wiki with '...?pageId=74580125#foo' breaks).13 Jun 2013
Sorry for the duplicate. Had a timeout the first time and hit the send button again a few hours later...13 Jun 2013
Thanks Anonymous, I've removed the first duplicate. I'm sorry about the frustrating link format. There's an issue on our issue tracker, where you can vote and comment, and watch for progress: CONF-5833 - Use shorter anchor names in HTML rendering mode Resolved
Sarah20 Jun 2013
Sorry I dont think I have a clear response to the post about the anchor not directing to the specific section where the anchor is located. I am trying to use the anchor macro vreating a link from one page to another on the same site using syntax format page name#anchor name. after saving if I click the link it does not take me to the specific section where I have added the anchor, I still need to scroll down to find the section I intend to go. Please respond as soon as possible.18 Jun 2013
Dear All,
I prepare a globale template with summary and anchor to refer to a part of procedure.
When I try to add hyperlink with anchor, I receive error message "Internal server error".
Can I use hyperlink & anchor in a global template?
Do you have a solution?
Thank you for your help
Cedric DEVAUX25 Jun 2013
This is really useful. I didn't know bc anchors could be so useful. I'm going to start using them.29 Jun 2013
Hi there,
In the Creating a link to an anchor section (above), the content in the Link syntax for anchor section is incorrect.
The equivalent content in the documentation for Confluence 5.1 was correct. Could you please update this content above?03 Jul 2013
From JIRA can I link to a page anchor?26 Jul 2013
To link from JIRA to a Confluence page, you need the full URL. This works for anchors too.
The hard part is getting the URL with the anchor.
If your purpose is to link to a section heading on the page, the anchors are already there. One trick I use is to add a toc to the Confluence page. Then you can right-click on the link to the section in the TOC, and Copy Link Location. Now you have a URL you can paste into your JIRA page.31 Jul 2013
Is there a way, when entering wiki markup, to display an anchor without the '#' sign in front? I've tried both:
with unsuccessful results.29 Jul 2013
what about
[anchor link text|#anchor]
Just a friendly reminder. For this kind of questions, the best site to get them solved fast is in Atlassian Answers.30 Jul 2013
Has the following bug been posted?
- Use the Advanced method to add the link to (say) SPKEY:Another Page#hereiam
- Save page. Anchor works.
- Edit the page again, and click on the link to edit it.
- Advanced window appears, and link says Another Page#hereiam (i.e. it loses the space-key).
- If you save from the Link Edit window (without changing anything), you've now broken the link.
(Using Confluence 5.1.3.)30 Jul 2013
Yeah, that's like the problem I'm having as well.
Adam30 Jul 2013
CONF-28087 - Space key is missing when editing links to anchors on other pages Open31 Jul 2013
Found the JIRA ticket for this exact problem.
CONF-28087 - Space key is missing when editing links to anchors on other pages Open
I voted for it ... others should too if they run into this problem. It's an annoying one because it makes it really easy to break a link, and then you have to start over.30 Jul 2013
I've added anchors and then link to them from another page. The page with the target anchors is quite long and anchors are in cells in a table. The links to them use the format Page name#AnchorName. Note that the page name has a space in it, so I am including that. When I click the links, the target page does not open to the anchor location. It is always off a bit. I have to scroll up or down to find the item associated with the anchor.
Does anyone have ideas about why this is happening?
Thanks.15 Aug 2013
It appears that this functionality is completely broken in 5.2.2. We recently upgraded, and I was able to add anchors in 5.1.2, but now when I create an anchor in a page and then try to link to it in the same page using Advanced Link as described in the document above, the link is added but does not work when you click on it. When I hover my mouse over the link, the URL shows the anchor as #page_title-AnchorName, but it doesn't take you to the spot in the page where I created Anchor Name.15 Aug 2013
I'm having the same problem. My anchors that I created in a previous version still work but if I try to create a new anchor it will not take me to the page location but just to the top of the page. We're on On Demand Confluence 5.2 and JIRA 6.1.15 Aug 2013
Hi Melissa Lanning & Melody Bliss,
I've tried to reproduced the issue without success, it might be some special issue happen on your instance, can you please create support ticket so that we can help you to fix the issue?
MOMO16 Aug 2013
My mistake, we are on Confiuence 5.1.5. I will log a ticket for this, though.16 Aug 2013
Is it jus me or is the Anchor tag not working in Confluence 5.0. When I try to create an anchor on the same page it doesnt work.
The content in the examples above are wrong.16 Sep 2013
Can we add an anchors into a template and be able to link to it within the page? For instance, I want to create a link in my page template that sends me back to the top of my page.09 Oct 2013
It's not just you. I just upgraded to 5.3 and can no longer create an anchor link. Atlassian . . . Help!10 Oct 2013
It seems to be a bug: CONF-31139 - Not a Recognised Space Error When Creating Anchor Link Open10 Oct 2013
Has this been fixed? Cannot add link and anchor to a page, in version 5.1.
Thanks05 Nov 2013
What I've found, believe it or not, is that it sometimes (but not always) works if you define short anchors–two characters or so.05 Nov 2013
Thanks! Unfortunately your tip did not work for me–I tried 2 and even 1 character anchor names. My experience has been somewhat similar to yours in that in general the whole anchor/link functionality is quite erratic–sometimes it works, sometimes it doesn't....
Thanks again05 Nov 2013
How can I list all anchors on a page?21 Nov 2013
It would be great that if the anchor is in an expand section that when the link is clicked on the expand is automatically opened. Please vote for the issue CONF-2735709 Jan 2014
I wrote a short piece of javascript to fix this; you can check it out on the page for issue CONF-27357.01 Dec 2014
Could you perhaps consider making this usable? I had access to better anchor manipulation tools in 1995. How about a toolbar button for inserting an anchor? How about a choice in the create link dialog box that doesn't require hand surgery?15 Apr 2014
Rachel Robins [Atlassian Tech Writer]
Hi Alex, I agree. I'm afraid, its a bit of a pain point for us tech writers too. If you haven't already done so, comment or vote on this ticket CONF-25533 - Provide a nicer way to link to page anchors Open .15 Apr 2014
I'd like to know how can i create permalink to specific place of another page. I need link like something this: "page-ID#anchor name". Because standart link to anchor "page name#anchor name" will break if i'll change name of this page.07 May 2014
Rachel Robins [Atlassian Tech Writer]
Hi Oleg, If you create a link to an anchor on another page using the method shown below, the link will automatically update if you rename the page containing the anchor (I believe this was introduced in Confluence 5.3).
Note that this will only work for anchors, not headings, and not weblinks16 May 2014
Hello Rachel. I checked it. Link didn't automatically update after renaming the page. I checked a lot of link variety, it doesn't work for anchors. My confluence version is 5.5.
Does exist any additional variety of creating permalinks?16 May 2014
Sorry about duplicate. The system showed error after pressing reply-button.16 May 2014
Rachel Robins [Atlassian Tech Writer]
Hi Oleg, that is very strange because I tried it in Confluence 5.5 too - with an anchor on a different page in the same space and on a different space! Is your page in the same space or a different space?
The exact steps I followed were:
- Create a page called
Page 2
- Add an anchor macro to the page and call it
- Create a page called page 1
- Add a link to the anchor (Insert link > Advanced >
Page 2#anchor)
- Tested the link
- Renamed
page 2and returned to Page 1 and tested the link - it linked correctly.
I also repeated this test with a page in a different space - in this case in the advanced tab i specified
SPACEKEY:Page 2#anchor.
If the steps above do not work, please contact support as there might be something wrong with your content indexing.
As for other methods of doing this, you can use a permalink (Tools > Link to this page) but I don't think you can specify an anchor.16 May 2014
Rachel thank you very much, It works! I think, i forgot to edit-save page with link for changing link automatically. These steps i followed:
- Create a page "Page 2"
- Addd an ancor "anchor"
- Create page "Page 1"
- Add link to the anchor "page 2#anchor"
- Link works correctly
- Rename "page 2" to "page 21"
- Edit and save page "page 1" for auto changing link
- Links works correctly
Step 7 is very important. Without this step link doesn't work.16 May 2014
I am having this issue as well; the solution you and Rachel described does not seem adequate, as it does not seem feasible to revisit every page (e.g., your "page 1") that links into the anchor of the target page, and force a new Save of that page when the target page (e.g., your "page 2") is renamed. Am I missing something here?
I tried to "Reindex Content" as an admin to see if that refreshed the link, but it did not.16 May 2014
Rachel Robins [Atlassian Tech Writer]
Hi Oleg and Ray - I did not have to revisit or edit the original page for this change to take effect. It might be worth contacting support for further assistance with this.19 May 2014
Thanks for the reply, Rachael ... after further testing, it seems I merely need to refresh "page 1", and not re-save it. After refreshing the page, it updates the page listed in the Advanced tab of the link with the new name of the target page.
That is a bit more workable, so thanks for chiming in.19 May 2014
- Create a page called
I created 57 table cell anchors and have tried to link them from various pages in one space and it doesn't work. The link goes to a random location on the page but not to the correct table cell. Any suggestions?29 Aug 2014
I use Brikit and anchors with names that have spaces do not work. So I strongly advice you to avoid any spaces in the names of the anchors. That could save you some troubles if you use Brikit or who knows what other design tool13 Nov 2014
"Find and select the required macro."???
Why is this not "Select the Anchor macro."?
The instruction as written is not user-friendly. It requires users to do more work to figure out what you mean. Be specific!12 Dec 2014
How do you easily add a link to an anchor?
I have text in a page like this
with an anchor called FS_VMI_LOGIN
It seems like when I want to link to this, I have to type in full:
That's completely unworkable.
Is there no way to select the anchor's URL for paste, somehow?10 Feb 2015
Giles Brunning [Atlassian Technical Writer]
Hi Martin,
It all depends on where the anchor is in relation to your link.
If they're on:
- the same page – you only need to specify the anchor name in the Advanced section of the link dialog – for example,
#anchor name;
- a different page in the same space –
page name#anchor name
- a different space –
spacekey:page name#anchor name
If you're linking from another site to an anchor in Confluence, then yes, you would need to specify the full URL.10 Feb 2015
Right, thanks - I've worked out that I can type
VMS Functional Specification#FS_VMI_LOGIN
So it's not completely unworkable.
It's very cumbersome still, though... to be really useful, you should just be able to right click on an anchor and get it's link, or type the anchor name in and have it appear via Confluence finding it.... I was planning to have a lot of these anchors, and refer to them (for traceability). I'm having second thoughts about that - just too cumbersome.10 Feb 2015
- the same page – you only need to specify the anchor name in the Advanced section of the link dialog – for example,
Why is it that when you type [ in the editor, you can't select anchors? That'd be ideal...10 Feb 2015
Giles Brunning [Atlassian Technical Writer]
Feel free to watch and comment on this issue, which seems like it's asking for similar functionality.
CONF-25533 - Provide a nicer way to link to page anchors Open10 Feb 2015
Nearly 3 years old. I guess I shouldn't hold my breath10 Feb 2015
If I add a link like fullURL#achorname to a page in Confluence 5.6.3, this link will work. When I try the same in JIRA 6.3.1, it does not. I tried the options Confluence Page as well as Web Link in JIRA's Link screen but without success.
The whole anchor affair is a time-consuming business and it annoys our users.18 Mar 2015
Giles Brunning [Atlassian Technical Writer]
Hi Evelin,
From JIRA, you'd need to use the format for linking to an anchor from another site. So it would be:
http://myconfluence.com/display/spacekey/pagename#pagename-anchorname18 Mar 2015
Giles, note that there are exceptions to the syntax you laid out above. For instance, when a page name begins with a number – e.g., "2015-03-18 Meeting Notes" – the syntax would have to be: http://myconfluence.com/dispay/spacekey/pagename#id-pagenamewithnospaces-anchor
Evelin is right: the whole anchor affair is a thorn in everyone's side, almost unusable for most users.18 Mar 2015
Giles Brunning [Atlassian Technical Writer]
Hi Ray,
I agree, the current anchor syntax is difficult to use. Unfortunately it's not in my domain to change that at the moment. Feel free to raise an improvement suggestion so we can track the feedback.18 Mar 2015
Thank you, Giles. I created this improvement suggestion, which I would encourage others to vote for ... hopefully we can get easier to use anchors sometime soon!19 Mar 2015
Ray, thank you for the hint with the ID. We ran into this problem, too.19 Mar 2015
Thank you Giles. Works well for now. We found an easy way to copy the link including correct syntax. We do not use the anchor macro but formatted the phrase which had the anchor before as a minor heading like h7, inserted a table of contents, copied the link adress from the TOC view, and inserted it in JIRA as a web link. Too much steps if you ask me but it avoids mistakes.19 Mar 2015
Is there a way to let the user navigate back to where he/she was in before clicking on an anchor link?06 Aug 2015
Rachel Robins [Atlassian Tech Writer]
Hi Tom, sorry, I'm not aware of a way to do that.06 Aug 2015
I just upgraded to 5.8.8. I've created an anchor on a page with a hyphen in the page name. It seems to be impossible to create a link from a different page in the same space to this anchor. I can't remove the hyphen from the page name, because it is part of a product name. I've tried the suggestions above, but to no avail. I've always had difficulty with Confluence anchors, but this is something else. Atlassian, please work to get this right.11 Aug 2015

subset: commoncrawl


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Great little kitchen, went together fine once I'd got my head around it. Went down a treat for my daughter and the cousins this weekend.
on Wednesday, August 19, 2015
Unlike other reviews I had no problem with this kitchen. Arrived within 2 days. Was a bit tricky but ok to put together and my daughter is thrilled with it.
James Bennett
on Monday, July 13, 2015
Looks really nice but not the simplest thing to put together due to the scews included. the worktop also had one of the supporting struts drop off so I had to "no more nails" it back together. my little boy loves it but not sure how long it will last
on Wednesday, May 06, 2015
This is a review of both the kitchen & the customer service I have received or rather lack of it following putting together a faulty kitchen unit for my daughter. There was a couple of issues with the kitchen, one where one of the wooden shelves broke on the hinge which I had to glue back together and also 2 of the hooks were not drilled correctly meaning I had to find 2 much smaller screws to fit them. I have sent 1 message & another follow up email showing a picture I took of the faulty wood. I have never received a reply which I find very poor. I would rate the kitchen as 2 stars as it is serves a purpose but is poorly made & zero stars for the customer service
on Sunday, May 03, 2015
looks lovely, my son enjoys playing with it. however, was a total nightmare to assemble! my husband is great with DIY things but this was hard work for him. screws didn't fit properly, door didn't stay closed amongst other things which he has had to correct. apart from assembly problems we are very pleased with it.
Christina P
on Monday, April 27, 2015
Lovely kitchen, bought with the island and my son and daughter love playing with it and play together as plenty of space. Went together easily enough. seems sturdy.
on Tuesday, March 31, 2015
Really poor quality product - the hob parts come straight off. My son accidently walked into the door and the door came off and the wood all split.
JoJo Maman couldn't have been more unhelpful when I asked for replacement of the split wood part so now after 3 months I am left with a broken kitchen - spend your money elsewhere and get something of decent quality
on Tuesday, February 10, 2015
We got this kitchen for our 18month old for Christmas and he absolutely loves it. He likes turning the hobs (which click) and uses the kitchen almost every day. It took my husband about an hour to assemble but we were a bit disappointed with the tab as it is very loose and the little one managed to rip it off on first try. We might have to glue it on to prevent further damage. So overall a nice kitchen but with room for improvement.
on Monday, December 22, 2014
This kitchen was a gift from grandparents for a 4 year old. Only had the kitchen for one day and already the door won't close properly and the tap on the sink seems very wobbly. Not very impressed with the quality, thought it would have lasted longer than a day considering how much it cost. Disappointed :-(
Vaughan Harris
on Sunday, December 21, 2014
We bought this kitchen for our two boys for Christmas Day, and I'm glad I decided to put it up in advance. Overall the quality of the materials is ok, parts are covered MDF instead of solid wood which is a bit of a pain but I'm used to Ikea furniture so it's not too bad.
The care which has gone into the hole drilling and other prep is pretty poor unfortunately.
So far, the list of things wrong with it is:
1. Bottom bracket hole drilled too big for supplied screw, needed to find own screw.
2. Tap screw does not secure tap tightly so it just spins around and is poor.
3. Door hinge holes drilled incorrectly (3 times) meaning hinges don't line up properly.
4. Main red door chipped and marked on delivery.
5. Part of the right-hand shelf which the door hinges into has broken off instantly so the door won't hinge. Glue is needed to fix.
6. All holes for red handles (6 of them) not drilled large enough, meaning someone without a pair grips and a socket set is not going to be able to do them up without drilling the holes larger, or finding their own screws (again).
Overall the quality is pretty disappointing from Jojo's usually high standards.
Tracey Hatherleigh
on Tuesday, December 02, 2014
Sweet kitchen, easy to put together, seems quite sturdy and nicely designed
Lids matt
on Monday, December 01, 2014
We were looking for a not too girly kitchen for our son and this fitted the bill. A few problems putting it together as some of the pieces needed adjusting so that they would fit correctly. Not the sturdiest of kitchens- the door has already broken off once and had to be repaired. That said, our son really enjoys playing with it.
Odile Gillan
on Tuesday, November 18, 2014
The Farm House Kitchen we received is exactly like the picture! It is most attractive and by far the kitchen we have seen,BUT unfortunately the problems mentioned by many other customers in the past still exist... I was hoping that this new batch,which took a long time to come,would be faultless (the makers having taken on board the points raised) but it does not seem to be the case! The kitchen is still very difficult to build and my son-in-law,used to DIY,encountered quite a few problems... but it must be said that the customers service department was very helpful offering to replace the faulty tap and the glass panel. So next time I see my daughter the problems should be sorted out,but I cannot understand why the design is so good and the attention to detail lacking so much. Even things like the pegs for the spatulas are not as they should be: they remain very wobbly and cannot be tightened further,which is annoying... So,a beautiful kitchen,but with some problems!
Kelly-Ann Preston
on Tuesday, July 29, 2014
I bought this kitchen for my 3 year old. I have a 16 month also. I would not recommend this kitchen for a household in which there are children under 3. It is not at all suitable for under 3s as the knobs will come off with barely a touch- on the doors, holding the utensils etc. This is a beautiful looking kitchen, but beware the reviews saying how sturdy it is, or those who purchased for under 3s. My 16 month old is a slightly built but tall child, and he made very light work of tearing off the taps...
Katie mcdermott
on Wednesday, May 21, 2014
I brought this item for my sons 3rd birthday. He loves it just as much as I do. I liked it because it was multi gender and I like to give my son equal opportunities it looks perfect in my home very hard wearing and sterdy. I'm also I childminder so it perfect for the little mindies i have told many parents to buy from this store perfect :) very happy indeed
Dani littler
on Wednesday, May 14, 2014
The kitchen is lovely and my little boy absolutely loves it. It is generally really sturdy. The accessories that it comes with are great. A few negatives: some of the holes didn't line up when we were assembling it which means it's missing a few screws. Also the oven door was very badly scratched, despite it's protective covering. One of the utensil hooks also arrived broken. Jojo have promised to replace these but not until August as they don't have any spares until then which is a bit disappointing.
on Thursday, May 08, 2014
We bought this for our 18 month old little boy - he loves it. We are very pleased with it, after researching virtually every other kitchen available, we chose this for its simplicity and robustness. It was easy to put together and is very sturdy. We have now also got the island unit, which is just as good.
on Friday, April 25, 2014
Loved this so much when I bought for my daughter, I bought another for my niece! Looks so much nicer than anything else out there and a great price. Got the Island as well.
on Monday, January 20, 2014
This is a beautiful looking kitchen which two children can play at comfortably together. It's a good height for toddlers. I consider myself reasonably ok at DIY but this took me around 2 hours (uninterrupted) to build. Once finished the doors are not particularly easy to open and close. We managed the alignment of them with some fiddling but the design of the latches is quite stiff. I'm hoping they will loosen a bit over time. Over all this is a great looking product and the kids like it but I did wonder if a less attractive plastic version might have been easier for the kids to use.
on Monday, January 20, 2014
We brought this kitchen for my daughters Christmas present because we loved the design & thought it was great value for money. However having twice had to return it to the shop because of damaged parts we opted to pop to a certain Swedish furniture store
Eve Cale
on Monday, January 13, 2014
Would NOT recommend this product. We bought it for my son's Christmas present and spent 2 1/2 hours attempting to build it on Christmas Eve. Then we discovered that the doors wouldn't close properly as the holes drilled weren't aligned. Jojo sent us a replacement kitchen after Christmas admitting that there had been problems with the product however the replacement had the same issue and had some fixings missing! We have now had a full refund and compensation vouchers so to be fair to JoJo they have been good at sorting this out without quibbling. When I asked if the item would be remaining on sale knowing there were issues I was told that there have only been a small percentage of kitchens with problems so you might get lucky and get one that fits together, is it worth the risk?
Bee Davis
on Monday, January 06, 2014
One delighted little girl - truly lovely. Good quality product and prompt delivery, the box making an impromptu indoor slide!
Alexis Fairley
on Sunday, January 05, 2014
Fantastic product...although some damage on arrival. I have had to build it despite damage, as it's my daughter's main birthday present for tomorrow, but have taken photos and contacted Jojo's.
Delivery was excellent, and assembly was relatively easy. Everything is labelled clearly, so very easy to follow instructions. I managed to build it on my own in about an hour and a half.
A couple of screws could be slightly better aligned, but this is the constant hazard of flat-packs!
My daughter will love it. It's the perfect height for her (age 2), and attention to detail is excellent. Knobs twist on the cooker etc!
Overall, very pleased with the product.
on Friday, January 03, 2014
I bought this kitchen in October, as a Christmas present for my son, and glad I bought it so early as Jojo had to send me several replacement parts. The oven door was so badly scratched it looked like it had been finished with a brillo pad; some screw holes were misaligned or screws just turned and did not tighten; parts not listed in instructions; and the tap fitting split at the bottom (even the replacement tap did this). The wood used seemed flimsy and, although it is sturdy enough when assembled, I wonder how long it will last now that my toddler has been introduced to it. He constantly removes the hob plates and sink, and I wonder if they have been designed this way so they can be cleaned easily? Although this kitchen looks good, it is not up to the standard I have come to expect from Jojo and I think their manufacturers have let them down this time. On the plus side, I cannot fault Jojo's customer service team for dealing with my queries and sending out the replacement parts so quickly.
on Thursday, January 02, 2014
This is a lovely product, sturdy and attractive. My daughter is two and has loved playing with it for the few days she has had it. The accessories are sweet and the price is good compared to other wooden kitchen toys. However - assembly was tough. The instructions were useless and it took two of us over an hour, at times it was unclear which way pieces should be fitted so we had to take sections apart which was frustrating. Not recommended for anyone who needs something quick and easy to set up.
on Monday, December 30, 2013
Thought this would be a great xmas present for my daughter. The problem with putting it together was that the doors on the front did not close when using the pre drilled holes as they were not in the correct position so had to screw holes myself so the doors lined up correctly. Even now the doors are too tight and my daughter cannot open/close with ease. The look of the kitchen is fantastic but the instructions and pre drilled holes make this very difficult to put together. I would rate it as a 5/10
Jenny Kembery
on Monday, December 30, 2013
I purchased this kitchen for my 27 month old son for Christmas. I'm really pleased with it, it's good quality and very attractive, it's just the right height for my son. He has played with it non stop so far. He loves the oven glove and uses it every time he opens the oven door and tells people to stand back, it's great to see him enjoy it so much. I would definitely recommend this product.
Kate Catling
on Tuesday, December 24, 2013
This product is poor. Many of the pieces don't fit together properly. The instructions are inaccurate. Some of the timber pieces split when screws were inserted. Glue is needed but not included. It looks good when assembled but I am not reassured it will last long-term. A disappointing purchase overall.
on Tuesday, December 24, 2013
Good quality product, with reasonable instructions, with the only "common sense" areas needed on the door latches (wrong way around on instructions) and hinge grommets (need to use all 4 as opposed to only 1 on diagram)....can't wait yo see 2yr old daughters face on Christmas Day!
on Tuesday, December 24, 2013
Quick delivery. Fairly easy to build when following the instructions. Unfortunately ours came missing the clock hands so i need to ring up and have one sent out! Also two holes for the lugs had not been pre-drilled, luckily my dad is pretty handy with a drill so sorted that out for me! The screw hole that the tap attatches to is also not quite in line so tap is a little wobbly! As someone else said, the oven door is a little scratched. Feels very sturdy and does look nice all built once over a few issues!
on Sunday, December 22, 2013
Shocking! Where do I start??!! Lots of chips, scuffs and poor paint quality! A couple of the pre-drilled holes in the wrong places. The tap is loose, and the hob rings and sink will need to be fastened in place. Really was a faff to put together due to poor design of kitchen! You really do need two pairs of hands to make it! If it wasn't so close to Xmas then we would have returned it, but obviously need to give our daughter a present she wants at Xmas! Would have expected better quality!
Michelle gardner
on Saturday, December 21, 2013
Absolutely beautiful kitchen,my 5 year old son loves playing with this, it is the perfect height,not too big or too small too.
Alex Maslen
on Friday, December 20, 2013
This item definitely needs 2 pairs of hands to make but now that it's built it looks great. Feels really sturdy and the finish it good quality. Can't wait to see my little girls face on Christmas morning when she sees it.
Wendy westlake
on Monday, December 09, 2013
I have bought this for my 2 year old granddaughter for Christmas. It looks very good and I know she will love cooking for nanny and grandad. Can't wait to see her face when she sees it! A reasonable price so I am very pleased.
Rosemary d'Armada
on Monday, December 09, 2013
The kitchen flat pack arrived promptly and was reasonably easy to put together (with 2 pairs of hands). It was rather worrying to have 4 rubber pieces, which were not mentioned anywhere in the assembly instructions, left over at the end, but the kitchen is sturdy and looks lovely. We'll probably fix the cooking plates and sink in position, as they come out rather easily.
on Thursday, December 05, 2013
Arrived very quickly delivery was great was given a hour slot so didnt have to wait in all day. Can't wait for my son to see this on Christmas morning! X
on Monday, December 02, 2013
Great kitchen, my daughter loves playing wih it but it wasn't very easy to out together, the instructions were pretty useless!
Mr Clarke
on Thursday, November 28, 2013
This kitchen is fantastic. It looks as good as the website picture, has instructions that were easy to follow and went together in just over half an hour of simple DIY. The paint finish is high quality... simply a wonderful product at a very good price.
on Monday, November 25, 2013
lovely looking little kitchen but you need some patience and expertise to assemble.
If you do not like DIY then do not buy this item.
Lauren Pettet
on Monday, November 18, 2013
We got the farmhouse kitchen for our 3 year old son for this Christmas. We haven't yet assembled it but it was such good value for money being a wooden kitchen. You can pay the same amount for a plastic one! We were also really pleased that for the price it included utensils, 2 pots, tea towel and oven gloves. Can't wait to see his face Christmas morning! Just wish he could cook the Christmas dinner :)
on Wednesday, November 13, 2013
Super little kitchen which I think my 2 year old son will love for Christmas. Came flat packed but didn't take long for my husband to build. Only negative was that the oven door which is clear plastic was scratched badly when it arrived and 1 of the screw holes were too big for the screw so we found a bigger screw from our toolbox. Neither issue is a biggy and overall we are very pleased with the kitchen. It seems very sturdy and well made, hopefully it will last many years.
Emma Terry
on Tuesday, November 12, 2013
I am extremely pleased with this kitchen, its just what we are looking for. Our daughter is 2 years old and will love playing with this. it fits in perfectly with our home
on Tuesday, November 12, 2013
Great product. Easy to assemble. High quality and very sturdy. My little girl loves it!
Product Info
Farmhouse Style Kitchen
A fabulous wooden kitchen that several children can play with at once.
A lovely farmhouse style kitchen complete with pots and pans and little wooden utensils.
H90 x W80 x D30cm
Self assembly
Suitable from 3 years
Co-ordinating kitchen island available
Click here
Please note a EUR25 delivery surcharge has been included in the EURO price of this item for delivery to Ireland
This product is only available to customers in the UK and Ireland
Unfortunately we are unable to deliver this item to UNITED KINGDOM.
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Established in 1993, JoJo Maman Bébé is a leading retailer of maternity clothes,
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Born & raised in Chicago, Illinois. Moved to Weslaco, Texas when I turned 11 years old. Then a year later moved into my first home currently where I live in Pharr, Texas. I'm a 2 year vegetarian & I plan on keeping it that way. I am a cannabis enthusiast, a musician, & a revolutionist. Thank you. ;)
You can call me Sam ;) Anyways animal-cruelty has always been unacceptable to me(lifelong-passion). Whenever I hear some horrible act of animal cruelty(such as a dog been tied to a truck and dragged) I tell my self 'it can only get better if we stand together'. <--code of my life
Name is Maxx you can call me Maxxi, 19yrs old and vegetarian. My political views are feminist and I'm also an animal rightist; I'm an animal lover as a current cosmetology student I later plan to change the beauty industry by using animal cruelty free and vegan products. I'm currently in my band Death 'N' Agony, I also have my solo acoustic project Without Painful Scars and plans to be working on a clothing line that is animal cruelty free. My twitter name has changed so if you'd like to follow me or tweet me it's @Maxxi_DNA.
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Note: WHL Playoff Round Up
Michael St. Croix, in his playoff series against, Kootenay, has two goals and one assist in two games.
Edmonton is up two games to none on Kootenay.
Shane McColgan has one assist for Kelowna in their series against Portland. Portland is up 2-0 in the series.
Dylan McIlrath has an assist and 12 minutes in penalties from a unsportsmanlike conduct penalty and a ten minute misconduct in an 8-1 Moose Jaw win.
McIlrath and Moose Jaw are up 2-0 in their series against Regina.


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Archive for the 'Moto-Ski' tag
the allure of vintage snowmobiles
George's post about his King Kat experience yesterday reminded me of all these photos I took of last year's Whiteout that we never ran. George's enthusiasm for vintage sleds has started to rub off on me the last couple years, and I probably would have gone to the Whiteout with him had it not been for some work around the house last weekend.
Above, Bombardier has been in the news a whole lot the last couple weeks regarding their planned Can-Am Spyder three-wheeler, but long before that, they were making Ski-Doo snowmobiles. This trio dates from the early 1960s.


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Results tagged "IAB Mexico" from IABlog
|Bianca Loew, IAB Mexico
In the IAB's inaugural "IAB Global" interview I chat with Bianca Loew, the leader of IAB Mexico. Bianca, a native of Germany who's found a home in the Distrito Federal, was IAB Mexico's first employee. She helped to grow it from a scrappy startup with eight members in 2005 to the robust, 140-member collective that it is today. Bianca shares insights she's gained from developing standards and strategies in an emerging market, as well as her hopes and goals for our global dialogue.
Mary Block: So how did you end up in Mexico?
Bianca Loew: Oh well, that's a long story. I came for the first time when I was 19 years old. I was working as an au pair for a couple of months in Mexico City. Then I came back for an exchange program from my university in Germany, and started working in the dot com world in 1999. I started working for some startups. After I finished university in Germany I was offered a six-month program in Mexico, and I never left.
MB: How long has it been since the six-month project?
BL: Almost nine years. It's been good! Mexico has treated me very well.
MB: When you went to Mexico initially, was it to work with IAB?
BL: No, I didn't know the IAB existed at that point. I started working with the IAB in 2005, when the IAB in Mexico was founded. It was an initiative of Yahoo and Prodigy MSN, the local MSN here. So they hired me to set up the IAB in Mexico, and I actually never planned to stayed that long, but now it's been more than six years with this adventure! It's been great.
MB: So you've always been the head of the IAB Mexico office.
BL: Yep! I've been here since day one. I was IAB Mexico's first employee. At that point, Greg Stuart was managing the IAB in the US, and he told me that IAB Mexico was the first IAB to have an official license from the IAB in the US, to carry the name and the logo. So there were some IABs before us, but IAB Mexico, I'm told, was the first one with a signed licensing agreement. So we're very proud of that!
MB: Where were you before you were asked to be the head of the IAB?
BL: Right before then I was working for Solutions Abroad, which is an Internet company that caters to the foreign market here in Mexico. And before that I was involved in some startups: I was a marketing manager at Submarino, which is like the Amazon of Latin America, and I started—you know Babycenter.com? I started Bbmundo.com, which is the same thing as Babycenter, but for Mexico. I started that with Martha Debayle, who's very famous here in Mexico, and I was there for a year and a half. But I think the most important step in my career was the IAB itself. It's been six years. I'm thirty-five years old, so still pretty young, but before that I was trying things out here and there. There was no place that I stayed longer than a year and a half. But I've been here for six and a half years, so that speaks for itself. It's been a great leap in my career, and the IAB Mexico, for me, is like a child that I brought to life and helped to grow up here in Mexico. So there's a very strong emotional attachment to it for me.
MB: What would you say that the primary initiatives of the IAB in Mexico are?
BL: Currently, we focus on three pillars. One is education: everything to do with educating marketers, agencies, and people within the industry itself. The second pillar is research: like the IAB in the US and other IABs, we generate several studies throughout the year. The third is best practices and guidelines, where all the standards fall in.
I think our most important project is education. Our IAB Conecta event is our annual congress, which we've been doing for six years now. It's growing every year: nowadays it's an event that 1,000 people attend. We think it's definitely the most important event in the region. I better not say that out loud, though—Apple might think that theirs is the most important or something. It's definitely a very important event, though, and for Mexico the most significant one. I think one of the things that makes the IAB Conecta event different is that half of the audience are marketers, primarily Mexican companies. We invite 500 marketers, so that practically guarantees that we fulfill our mission, which is to educate and to bring more advertising dollars to the table.
MB: Who are some marketers that attend?
BL: Well of course we try to go as high as possible, so it's the main brands here in Mexico: Unilever, Proctor & Gamble, Coca-Cola, Dell. And of course some local companies, but mainly it's big brands. Brand directors, marketing directors, and CMOs attend, so it's very exciting—half of the audience is marketing people. Our speakers are always international—we have speakers from the IAB board in the U.S. and some speakers from Europe. So that's a way that we differentiate ourselves from other Mexican events. Often with regional events, it's the same people speaking from local companies. So we like to bring in talent from abroad. Randall Rothenberg is going to be here this summer, which we're really looking forward to. It's the most important event of the year for us, and I'm very happy that we've received such a great response to it from the U.S. and from other countries.
Another education program that we have is our diplomado in marketing interactivo, which is a four-month certificate program that we design and that we teach. We have an alliance with the Tec de Monterrey, which is one of the most prestigious universities in Mexico. The course is in its ninth generation, so we've now graduated about 330 people.
MB: That's fantastic. What sorts of things are in the course curriculum?
BL: There's a legal part, there's creativity, market intelligence, online media planning, online strategy integration, search marketing, mobile marketing…so it's a crash course in the most important aspects of online advertising. Every module has a different professor, usually an industry expert from one of our member companies.
MB: And there are a lot of people within the IAB Mexico that want to teach?
BL: Yeah! They love doing it. We have a very high level of interest in teaching the course. And we've negotiated a revenue share with the university, so it's actually a revenue stream for us.
MB: That's a really great idea.
BL: Another one of our education initiatives is "Digital Days," which we started last year. They're one-day, crash course seminars that we host in our own space—we have a 30-seat auditorium. We have at least two each month, and they've been very popular lately.
MB: Who generally attends? Is there a difference between the diplomado course and the Digital Days in terms of their students?
BL: Well, the students in the diplomado course are really serious about it.
MB: Right. And are they undergraduate students, or people already established in the industry?
BL: It's mostly people with established careers in the industry. It's only open, I believe, to people that have a communications or marketing or business degree already. But everyone is welcome to attend the Digital Days. It's mainly people from member companies, clients, advertisers, agency people. It's a very mixed crowd.
MB: In the six years that you've been at the IAB, have you noticed any major shifts in within the Mexican marketplace?
BL: Oh, it's a big difference. In the beginning, when we started the IAB and we started talking to advertisers and marketers, they weren't even listening to us. They were like, "OK, sure" and showing us the door. They saw (digital advertising) as a sort of crazy fashion thing going on. Nowadays, it doesn't matter which company you talk to—they all know digital is crucial for their business. Everyone has digital on their agenda. Nowadays the CMO of Coca-Cola calls us up. He didn't do that five years ago.
There's a lot more interest; there are more players now in the market now, as there are in the U.S. and everywhere. It's more advanced now, there's more media. There definitely are more users. For example, this year there are 5 million more Internet users in Mexico than there were a year ago. So now we're talking about a market of 40 million people. When we started it was about 20.
Mobile is really starting to take off, and mobile was something that people weren't even mentioning 2, 3 years ago. Now "mobile" is the big buzz word. Even though the numbers are still very small, everybody knows that, especially in the emerging markets, mobile will be crucial. Today, not everybody here in Mexico has a computer or access to a computer, but everybody has a mobile phone. There has been a big, big movement over the past 6 years, and I feel fortunate to have been a part of it.
MB: Have you seen any real challenges to the growth of the interactive advertising industry in Mexico?
BL: I don't know if this is specific to Mexico, but probably specific to the emerging markets: you don't have 80% of the population online. It's about 35% right now. The broadband connections are not that advanced, not as powerful as in Europe or the U.S., although it's not modem dial-up anymore. The companies are only now starting to offer big data plans. So that's definitely been an obstacle. And of course there's resistance to change, like in other markets. People are comfortable with what they've been doing for 20 years and they don't want to change it.
One of the biggest problems for Mexico, probably the biggest barrier to online advertising, has been the power of the TV broadcast companies. Televisa and TV Azteca practically rule the market. I mean, they have their digital sites as well, but they're very very small in comparison to TV, and they attract more than 50, almost 60% of the advertising dollars. They're very powerful. They have a lot of power with the advertisers and with the agencies. For other media, it's very difficult to compete. But I have to say, our IAB president right now, Juan Saldivar, is from Televisa Interactive, so he's running their digital site. So there's a good side to this, in that he's leading the Interactive Advertising Bureau with lots of success.
MB: So some integration and progress is being made.
BL: Oh yeah. Absolutely. Everybody has their digital strategy, including Televisa.
MB: Do you find that privacy is a big issue in Mexico?
BL: Not as much as in the U.S, at least not right now. It's not a main subject on our agenda. We are more focused on research and education and getting standards out there. Which I think you'll find when you talk to other folks in Latin America. We don't have anybody in congress; we don't do lobbying. We know that at some point we have to tap into the whole privacy issue, but it's not the priority of the board right now. We don't have these threats that you guys have in the U.S. right now, but it's important to mention that we are closely following all the happenings in the U.S. and in Europe, so we know when we have to react and take action.
MB: How many members does IAB Mexico have?
BL: Right now we have 142; that's the latest number I've heard. And we started in 2005 with eight members. In February 2010 we reached the hundred-member mark, and now there are 140. Every year is the new best year for us in terms of members and revenue. So there has been some good growth.
MB: What are you hearing consistently from your members in terms of their needs? Are there issues that you're able to address, or that you're working on being able to address?
BL: We've picked up on the Rising Stars program that you guys in the U.S. are doing. We're really pushing it to the market because there's definitely a need that has been identified. The program has had a lot of echo here in Mexico. We have lots of request from our members for new studies. Additionally, I would love to do a cross-media study soon, maybe one like the TV + Online study that they've been doing successfully in the U.K.
MB: Does IAB Mexico host an award event, or any other events outside the professional development events you've mentioned?
BL: Yeah! We have the Conecta Awards—Premios IAB Conecta. They're similar to the IAB Mixx Awards in the U.S.—we're working with the same criteria that you guys use in the U.S. We've been running the awards now for three years, and in this third year we had 197 campaigns registered. That's over 100% more than last year, when we had about 90 campaigns. So the awards are growing each year, and we're also trying to improve the methodology of how the judges qualify the campaigns. We just had the awards in April.
MB: Who won the Best in Show award?
BL: Well, the Best in Show was not given. We're very, very demanding. We're not choosing a Best in Show just to say we have a Best in Show, but because they really deserve it. But the Agency of the Year was Grupo W, which is a Mexican agency. So they won the Agency of the Year Award for the second time. Our Marketer of the Year was Unilever for the second time. Grupo W and Ogilvy were the two agencies that really stuck out.
MB: What are you most hoping to learn from this new global exchange?
BL: Specifically, I'm looking forward to reading studies that have been successful that other locations have done. And measurements and standards—I think we have a long way to go in terms of standards, and of course I know what the U.S. and U.K. are doing, but it would be great to know what others are doing. I think IAB Mexico can be a great example of education initiatives for others.
I think it's going to be great for all the IABs to learn and to get a better sense of what the others are doing. Of course there are some IABs that talk more to specific others, especially if they're located near each other, but I think it's great that the U.S. is taking the initiative to get everybody together, to send out the questionnaire. I think there are a lot of IABs that have just started that can take advantage of the experience of others. And of course I'm curious to see what other IABs are doing, and to be inspired by them.
*Key links from IAB Mexico:
- Media Consumption Study 2010 an annual study to explore the internet habits and behavior of Mexicans online (Spanish)
- Ad Effectiveness Study 2010 a study undertaken with Dynamic Logic to measure the effectiveness of an online campaign by Procter and Gamble (Spanish)
- Advertisers Survey an annual survey of advertisers in Mexico about their plans for the forthcoming year (Spanish)
Bianca Loew, General Manager of IAB Mexico, can be reached on Twitter @Bianca_IABmx and @IABMexico.
Originally from Miami, Mary Block is a writer currently living in New York City, and a member of the IAB Global group on LinkedIn. She can be reached on twitter @mary_block.


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