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Entries Open For #BreakMakeCreate15 Hackathon
Joburg, Jul 28, 2015
Designers, creatives, coders and techies: fire up your brains, sharpen your pencils, polish your screwdrivers or soldering irons, and get ready to hack – entries have opened for this year's Break.Make.Create. (#BreakMakeCreate15) hackathon.
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Nelson Mandela Day 2015 – Brains For Brawn Swap: A Job Well Done
Johannesburg, Jul 20, 2015
67 Minds, an initiative launched by The Lonely Road Foundation to utilise Gauteng's business acumen on Nelson Mandela Day 2015, was well worth the effort as it highlighted several factors which would benefit its community outreach programmes as well as assist other community development organisations.
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Bonitas Dives Through Clutter With FCB Joburg
Johannesburg, Jul 15, 2015
Bonitas, the open medical aid with the highest claims pay-out in South Africa, is 'diving' straight through the clutter on the country's television screens with a commercial from FCB Joburg to remind viewers of its focus – no frills, just great medical aid.
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Johannesburg, Jul 01, 2015
The festival of creativity is a wonderful blend of work, fun, endless goose bumps and bubbly and FCB Joburg's Mukondeleli Ralushayi (Copy Writer) and Nkgabiseng Motau (Art Director) got to experience it. All of it, for the very first time. Travel through memory lane with them as they revisit some of their best Cannes moments through pictures and Q&A.
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How I feel about Cannes Lions 2015
Cannes, Jun 28, 2015
Attending the Cannes Lions is an emotional rollercoaster. Advertising and marketing executives from around the world gather to honour the best work from around the world. The rollercoaster ascent starts much earlier than the festival though, as agencies begin the heart-wrenching process of selecting the work that they think will be worthy of the significant entry fee.
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Cell C Gets Cheeky With 'Screwy' Spot From 1886
Joburg, Jun 24, 2015
Just weeks after declaring its intention to aggressively chase market share with the launch of South Africa's first-ever contract buy-out offer, mobile services provider, Cell C, is flighting a cheeky TVC that asks South Africans if they feel they're being taken advantage off.
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Will the ink dry up?
Cannes, Jun 24, 2015
Jonathan Deeb, ECD at FCB Joburg, is in Cannes as a judge at the 2015 Cannes Advertising festival. Here he reflects on his judging experience.
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Hobnobbing, shoulder-rubbing and hanging out in Cannes
Cannes, Jun 23, 2015
Just 54kms down the drag from Europe's famed gambling Mecca, Monaco, is the ad industry's very own little gambling Mecca of sorts, Cannes.
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Cell C Launches SA's First Contract Buy-Out Offer With TVC from 1886
Johannesburg, Jun 15, 2015
Mobile services provider, Cell C, has declared its intention to aggressively chase market share with the launch of South Africa's first-ever contract buy-out offer.
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Susan Credle to Join FCB as Global Chief Creative Officer
New York, Jun 10, 2015
FCB Worldwide CEO Carter Murray has named Susan Credle as FCB's global chief creative officer.
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The Lonely Road Foundation Saturates Radio Waves To Highlight Plight of Abandoned Children
Joburg, Jun 05, 2015
The Lonely Road Foundation, an NPO that assists impoverished South African communities manage the health and wellbeing of orphaned and vulnerable children, looked to radio to help it highlight child abandonment with a hard-hitting 90-second spot flighted just before the start of Child Protection Week.
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NetFlorist Gives South Africans Opportunity To Proclaim Adoration With Personalised Billboard
Johannesburg, May 26, 2015
NetFlorist, South Africa's leading flower and gifting service, is giving South Africans the opportunity to make the 'grandest of grand gestures' by making two billboards in Gauteng available for personalised messages.
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'Rainbow For a Rainbow Nation' Wins In London
Johannesburg, May 25, 2015
Coca-Cola South Africa's 'Rainbow for a Rainbow Nation' activation marking 20 years of democracy and its creator, FCB Joburg, were honoured by the D&AD with two Wood Pencils and one Graphite Pencil in London last week (Thursday May 21).
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Super-Smart Lexus Billboard From FCB Cape Town Demonstrates Adaptive Headlights
Cape Town, May 25, 2015
Despite being a largely static medium, a billboard utilising a technique known as reverse perspective is cleverly demonstrating Lexus' adaptive headlight technology to passing motorists.
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Coca-Cola's 'Rainbow For A Rainbow Nation' Shines In New York
New York, May 22, 2015
'Rainbow for a Rainbow Nation', Coca-Cola South Africa's activation to commemorate 20 years of democracy in the country, shone across the Atlantic last night (Thursday May 21) taking two of the prestigious Grand Awards at the 2015 New York Festival International Advertising Awards.
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FCB Cape Town TVC Helps Savanna Launch New Bottle
Cape Town, May 22, 2015
A cast of stars from previous commercials in an FCB Cape Town ad for Savanna is helping to launch the leading cider brand's new bottle, which includes a new shape, logo, closure and is debossed.
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FCB Cape Town & Engen Celebrate 'Award-ing' Week
Cape Town, May 18, 2015
Engen and its marketing communication partner, FCB Cape Town, are celebrating an 'award-ing' week with two accolades bestowed by that most important critic – the consumer – in less than five working days.
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FCB Best Performing Agency On Most Liked TVC List
South Africa, May 15, 2015
FCB South Africa is the country's best performing agency group on Millward Brown's Most Liked TVC List for the fourth quarter of 2014.
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So Proud Of Their Corolla, They Make Their Own Ad
Johannesburg, May 12, 2015
A father and his sons are so proud of their new Toyota Corolla, they 'make their own ad' – the father providing light, voice-over and GoPro action, son #1 the background music, son #2 moral support – in the comfort of their own garage.
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Small Budget, Large Audience – Safarilink.co.za Takes The Cream
Cape Town, May 12, 2015
When tasked to reach a large audience on a small budget by client Safarilink.co.za, FCB Cape Town came up with an idea that taps into one of the most insidious social media habits.
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Need Mom Advice? NetFlorist's Harold Has It
Johannesburg, May 04, 2015
SA's largest online flower and gifting service, NetFlorist, is tickling the country's funny-bone with its radio campaign for Mother's Day.
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Debonairs Pizza Delivers Double The Amazing With New Promotion
Johannesburg, Apr 23, 2015
Debonairs Pizza, a household name since its launch 24 years ago, is delivering double the amazing to urban South African's with its new promotion from FCB Joburg called 'On the Double'.
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Hellocomputer Turns 10
South Africa, Mar 25, 2015
Ten years ago, a start-up called Hellocomputer was created. The belief was simple: digital would become an indispensable part of consumer's lifestyles.
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New TVC From Nivea Celebrates Real People
Joburg, Mar 18, 2015
The new TVC from Beiersdorf, created by 1886, celebrates real people for whom nurturing and caring for others – family members and non-family members alike – is a priority.
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FCB Paris Sends the 1st Creative Into Space
Paris, Mar 10, 2015
At FCB Paris, we want to conquer new territories.With limitless ambition we're ready to meet new challenges, determined to go further and to take you there with us.
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Your Invitation To the Marriage Of Big Data And The Big Idea
Johannesburg, Mar 05, 2015
Big data is being touted as a game-changer in numerous industries, including that in which I have made my living for the past two decades: advertising and marketing. Here FCB SA CEO, Brett Morris, recounts some ideas he first mooted in a Financial mail Adfocus article.
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Hellocomputer scoops 4 Bookmarks
Cape Town, Feb 23, 2015
The 7th annual IAB Bookmark Awards ceremony took place at Turbine Hall in Newtown, Johannesburg, late last week and Hellocomputer is incredibly proud of its team and its accomplishments at the 2015 awards.
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Trends Impacting 2015 And Beyond
Cape Town, Feb 20, 2015
FCB Cape Town Strategic Planning Director, David Smythe, has identified 20 trends that will change how marketers think and act in 2015 and beyond. He summarises them below, specifically highlighting the impact for brands.
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Old Mutual's Positive Social Impact Highlighted in New TVC
Johannesburg, Feb 18, 2015
Old Mutual's commitment to building a greater future for all its stakeholders is the focus of an emotive and impactful 90-second television commercial created by FCB Joburg and launched on national TV in early February.
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When Words Fail, Music Speaks – Take 3
Cape Town, Feb 18, 2015
Last year, many South Africans were charmed by two Musica television commercials that highlighted the chain's key consumer take-out, 'When words fail, music speaks'. Now, there's a third ad in the campaign, 'Bridesmaid', that taps into the insight that, no matter the situation, there is probably a song that expresses your feelings better than you would.
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Bobby's Looking For Love In Coca-Cola's Summer TVC
Joburg, Jan 29, 2015
Bobby, the handsome and street smart Border Collie who starred in the popular 'Share a Coke' campaign, is looking for love in Coca-Cola's new summer TVC currently flighting.
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Toyota SA Launches New Etios Cross With TVC From FCB
Johannesburg, Jan 15, 2015
Toyota SA has launched its new addition to the Etios range, the Etios Cross, with a 360° campaign spearheaded by a television commercial featuring South Africa's BMX Racing Champion and two-time Olympian, Sifiso Nhlapo.
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Social Entrepreneur At Helm Of One Of SA's Largest Agencies
Johannesburg, Jan 14, 2015
Well known social entrepreneur and businessman, Thabang Skwambane, has been appointed managing director of FCB Joburg, the flagship agency within the FCB South Africa group.
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Tent With A View
Cape Town, Jan 09, 2015
FCB Cape Town created this rather witty campaign to showcase the spectacular and every-changing views that a K-Way Panorama tent offers campers.
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Small Gift, Giant Gesture
South Africa, Dec 17, 2014
The Giant Flag, a new and innovative project in South Africa, is offering global citizens the opportunity to make a 'giant' gesture with a small gift.
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Engen and Wimpy's new TVC is right on song.
Cape Town, Dec 12, 2014
As part of the 'Love the Journey' campaign, Engen and Wimpy recently launched their new TV commercial – this time told from the perspective of a cute, singing baby girl.
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New Panado TVC From FCB Joburg A 'How Sweet' Moment
Johannesburg, Nov 28, 2014
A new television commercial from FCB Joburg for Adcock Ingram's brand, Panado, is tugging at the heart strings of South Africa's mothers and fathers.
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Coca-Cola, FCB Joburg 'Envy' Of SA's Marketing Community
Joburg, Nov 27, 2014
Coca-Cola South Africa and FCB Joburg are once again in the news thanks to their adding the '2014 Envy Award' to their trophy cabinet last night.
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A sweet start to the day with Engen
Cape Town, Nov 17, 2014
Engen recently launched a retail TV commercial that promises to put 'the good' in South Africa's morning.
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FCB Africa, FCB Cape Town Win New Business In Africa
Cape Town, Nov 14, 2014
FCB Africa and FCB Cape Town have been awarded the French micro lending company, Advans, account.
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Feeding Hungry Children With Social Media
Cape Town, Nov 14, 2014
The Peninsula School Feeding Association (PSFA) and FCB South Africa's award-winning digital agency, Hellocomputer, have teamed up to introduce a new media platform to South Africa that will encourage social media users to help feed hungry school children.
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Alistair Mokoena To Leave FCB Joburg
Joburg, Nov 06, 2014
FCB South Africa CEO, Brett Morris, has announced to staff at FCB Joburg that Managing Director, Alistair Mokoena, will be leaving to take advantage of an opportunity that has opened at Ogilvy.
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New TVC Celebrates 45 Years Of Toyota Hilux
Johannesburg, Nov 01, 2014
Long-term Toyota South Africa advertising and marketing communication partner, FCB Joburg, has created a television commercial to celebrate 45 years of Toyota Hilux in South Africa.
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FCB Adds Pendorings To Its 2014 Trophy Case
South Africa, Oct 27, 2014
FCB South Africa had only just washed and packed away the glasses and recycled the Champagne bottles it had opened to celebrate its award successes during September when it had reason to again polish the glassware and pop the cork in October thanks to its showing at the 2014 Pendoring Advertising Awards (October 24, 2014).
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FCB Joburg, Coca-Cola South Africa Head Loeries Official Rankings For 2014
Johannesburg, Oct 17, 2014
FCB Joburg heads what is arguably one of the two most important tables of The Loerie Awards Official Rankings for 2014 – the Overall Ranking By Agency table. Not surprisingly, its client, Coca-Cola South Africa, tops the other – the Overall Ranking By Brand table.
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'Bullish' Campaign For New Yaris Pits Rally Against FMX
Johannesburg, Oct 08, 2014
Toyota South Africa has launched the new Yaris with a campaign that clearly positions the motor vehicle as synonymous with young adult males while simultaneously aligning it with Toyota's sponsorship of the fearless Red Bull X-Fighters.
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Emotional New TVC from Engen highlights Commitment to Customers
Cape Town, Sep 29, 2014
Engen recently launched a new television commercial that follows a man on an epic road trip, from the arid plains of the Tankwa Karoo, through the fynbos of the Cape and all the way to the Atlantic Ocean.
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Old Mutual Introduces Integrated Wealth Planning Offering With Campaign From FCB
Johannesburg, Sep 25, 2014
Old Mutual, at 169 years of age one of South Africa's most enduring brands in the financial services sector, is highlighting its wealth creation capabilities with a new campaign created by FCB Joburg.
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FCB Agencies Soar At Loerie Weekend
South Africa, Sep 25, 2014
FCB South Africa and its agencies had an impressive weekend at the 2014 Loerie Awards Festival in Cape Town last weekend (Saturday September 20, Sunday September 21) winning 11 awards, including one of the four highly-sought after Grand Prix Awards.
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More Than Gold At The End Of Coca-Cola's Rainbow
Cape Town, Sep 22, 2014
There was more than gold at the end of the rainbow for Coca-Cola South Africa and its marketing communication agency, FCB Joburg, at the 2014 Loerie Awards this weekend (Saturday September 20, Sunday September 21, 2014).
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NetFlorist & Harold Back To The Small Screen
Joburg, Sep 17, 2014
Harold, the witty and slightly irreverent 'voice' of NetFlorist, will return to the small screen in a series of new commercials for the country's leading flower and gifting service.
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Perils of the inside track
Joburg, Sep 14, 2014
By Alistair Mokoena - Managing Director - FCB Joburg One of the lessons one picks up in Business School is the importance of environmental scanning as a business practice. Being aware of one's surroundings helps us anticipate and prepare for eventualities. The environment needs to be scanned for trends, innovation, threats and opportunities. After all, no organization wants to be caught unawares like the proverbial ostrich with its head in the sand.
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'Getdonzey' – It's Wimpy's Big Burger Deal
Johannesburg, Sep 05, 2014
It's time for South Africa to getdonzey1 with Wimpy's Big Burger Deal, as coaxed by a light-hearted television commercial created specifically to drive the burger promotion by FCB Joburg.
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FCB Wins Top Brand Agency of the Year Award
South Africa, Sep 01, 2014
FCB South Africa has confirmed – again – its status as the country's leading brand builder and its client, Coca-Cola South Africa, was named South Africa's Favourite Brand in the Sunday Times Top Brands Survey 2014.
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When Words Fail, Music Speaks
Cape Town, Aug 27, 2014
Tapping into the insight that, no matter the situation, there is probably a song that expresses your feelings better than you would, FCB Cape Town developed this television commercial for Musica.
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FCB Cape Town Takes Double Hat Trick
Cape Town, Aug 17, 2014
When it comes to new business pitches in 2014, FCB Cape Town is on a winning wicket, having scored a double hat-trick in just eight months.
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Ethics and profits — the elephant in the room
Joburg, Aug 16, 2014
One of the key drivers of decision-making in society today is the role of ethics in business. Ethics is a realisation by both business and the public that there is more to a commercial enterprise than profit-making.
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New 'Mugs' Promotion From Wimpy Helps South Africans Enjoy The Breakfast Moment
Johannesburg, Aug 13, 2014
Wimpy, since 1967 synonymous in South Africa with great value dining, is communicating its annual Mug Collectors promotion via a new campaign from FCB Joburg inspired by this year's mug artwork.
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Cannes Judges Impressed By Brands Intent On Making A Difference
Johannesburg, Jun 25, 2014
Mirroring a global consumer trend towards socially- and environmentally-responsible products and services, judges at the Cannes International Advertising Festival were inclined to award brands that endeavour to make a difference in the world.
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Gold At End Of Rainbow For Coca-Cola RainbowNation
Johannesburg, Jun 23, 2014
Coca-Cola South Africa's #RainbowNation Celebration of Freedom Day has won the recognition and admiration of the world's marketing and advertising fraternities to bring home four accolades from the leading awards of the international stage.
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More Data, Better Analysis To Combat Dwindling Organic Reach On Facebook
Cape Town, Jun 17, 2014
A better understanding of exactly when a brand's potential audience is online and most receptive and responsive to content – gained through access to and better analysis of data – would go a long way to assisting social media managers combat the dwindling organic reach figures coming out of Facebook.
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The Sound & The Fury Takes Inaugural Break.Make.Create
Cape Town, Jun 12, 2014
A team going by the name The Sound & The Fury has won the inaugural Break.Make.Create hackathon held on June 5 and 6 in Cape Town, 2014's Design World Capital.
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Compartmentalising your clients for growth - Alistair Mokoena
Johannesburg, Jun 10, 2014
Alistair Mokoena's column in Marklives -Compartmentalising your clients for growth
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FCB and Framestore Present Defying Gravity: Achieving the Impossible
Cannes, May 30, 2014
On Monday June 16, FCB (Foote, Cone & Belding) will partner with Oscar winning company Framestore at Cannes Lions Festival of Creativity, hosting a seminar to explore the challenges of bringing stories to life through visual effects (VFX) and how creativity can set ideas free.
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Cell C calls on Hellocomputer
South Africa, May 22, 2014
Cell C, South Africa's consumer champion in the telecommunications space, has officially appointed Hellocomputer to elevate the role of digital within its marketing mix.
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Hellocomputer Named Digital, Interactive Agency of the Year
South Africa, May 22, 2014
Hellocomputer was named Digital and Integrated Agency of the Year at the 2014 Tony Koenderman's AdReview Advertising Awards last night, Thursday, 22 May. It also shared campaign awards with client Johannesburg Zoo and FCB Johannesburg (for Tweeting Badger) while FCB Johannesburg and client Coca-Cola took home campaign awards for their work during the year.
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FCB Johannesburg Wins RAB 'On The Spot' Competition
Johannesburg, May 21, 2014
A creative team from FCB Johannesburg has won the RAB 'On The Spot' competition with an ad for client, Lexus.
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SA reboots with Break.Make.Create
South Africa, May 20, 2014
Break.Make.Create is South Africa's newest hackathon, launched to not only improve the skills set of the marketing industry, but give all creative, technical-minded and innovative thinkers the chance to tinker, craft and play.
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No place for the wise and old
Johannesburg, May 13, 2014
I was recently out in the bush doing one of my favourite past times, photographing wild animals. It was while we were driving around aimlessly, admiring the odd dazzle of zebras that we heard what sounded like a thunderous roar in the distance. It was a lion. The entire Jeep became instantly, gripped by excitement and anxiety in equal measure. Almost on cue, Andries, our game driver, swiftly changed the frequency on his radio to 2 so he can ask his more experienced colleague Sandy if she had spotted this male lion that was presumably marking his territory or sending out a distress signal to any female lions who are single and ready to mingle. Andries made a 3 point turn followed a bee line for the mystery lion.
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Locally Manufactured Toyota Quest Launches In South Africa With FCB
Johannesburg, May 05, 2014
An integrated campaign from FCB Johannesburg featuring television, radio, print and press advertisements, billboard executions and a digital presence has launched the locally manufactured Toyota Quest to South Africa.
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FCB Repositions As Behaviour Change Specialist
South Africa, May 05, 2014
FCB South Africa and its agencies have adapted their strategic offerings to reposition themselves as the behaviour change specialists.
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How Coca-Cola created a rainbow for the #RainbowNation
Johannesburg, Apr 26, 2014
The twitterazzi have been twittering, the bloggers have been blogging, the news stations have been reporting ... and they're all asking the same thing: 'Exactly how do you create a rainbow?'
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FCB Dominates Millward Brown Best Liked List For 2014
Johannesburg, Apr 17, 2014
Hot on the heels of contributing to FCB South Africa emerging as the best performing agency group in the Creative Circle's Ad of the Year 2013, FCB Johannesburg has notched up the most ads on Millward Brown's Best Liked Ads 2013 list.
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Coca-Cola creates rainbows to celebrate 20 years of our #RainbowNation
Johannesburg, Apr 17, 2014
Using sunlight, water, some fancy science and a little bit of magic, Coca-Cola and FCB Johannesburg conjured up rainbows in the Johannesburg CBD.
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Collaboration between Hellocomputer and FCB Johannesburg Electrifies the Labello Kiss
Johannesburg, Apr 09, 2014
The collaborative duo that gave South Africa the world's first tweeting honey badger, has again broken the mould with an electrifying activation for Labello, a Beiersdorf AG brand first launched in 1909.
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FCB Creative Circle's Best Performing
Johannesburg, Apr 08, 2014
With three different agencies featuring at the Creative Circle's Ad of the Year Awards 2013 last week (April 3), FCB South Africa has emerged as the best performing agency group.
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FCB wins at Creative Circle Ad if the Year 2013
South Africa, Apr 04, 2014
Celebrating our wins at the Creative Circle Ad of the Year Awards for 2013 - 3 places across 3 categories!
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Coca-Cola launches 2014 FIFA World Cup Sponsorship campaign
South Africa, Apr 03, 2014
Today, The Coca-Cola Company is launching 'The World's Cup' – The 2014 FIFA World Cup Coca-Cola Sponsorship campaign.
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FCB in the news - March 2014
South Africa, Apr 02, 2014
A month of mentions across various publications, and for a variety of topics including (but not inclusive):
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FCB Johannesburg Dominates Millward Brown Best-Liked Ads List
Johannesburg, Mar 24, 2014
FCB Johannesburg has dominated Millward Brown's Best Liked Ads List for the final quarter of 2013 with three ads making it into the Top 10.
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The Tazz Man returns
Johannesburg, Mar 19, 2014
Remember the Toyota Tazz Man who, several years ago, entertained us on the radio with his left-of-centre ads for popular motor car? Well, he's broken radio silence to take issue (as much as he can take issue) with the gent who was arrested in Mpumalanga with 20 sheep in his Tazz. This news story, trending on Twitter and making headlines in the dailies, brought the Toyota Tazz Man out of retirement as FCB Johannesburg, Toyota's long-standing marketing partner, recognised the opportunity for some entertaining radio. Brett Morris, CEO of the FCB South Africa group, was summonsed to studio – you may not remember or even have known, he was the voice of Tazz Man – to record this spot: https://www.youtube.com/watch?v=Go6zX-cb5Fw.
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New Name, CI Roll-Out Confirmed By Draftfcb South Africa
Johannesburg, Mar 14, 2014
Draftfcb South Africa CEO, Brett Morris, has announced the roll-out strategy for rebranding the local agencies following the March 10 announcement that the global network and its agencies will be renamed FCB (Foote, Cone & Belding).
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So Proud Of Your New Toyota Corolla You'll 'Overshare'
Johannesburg, Mar 11, 2014
The 40-second television commercial launching the new Toyota Corolla highlights that new owners will be so proud of their purchase they'll commit a rather modern day social faux pas.
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Draftfcb Simplifies Brand to FCB In Global Name Change
New York, Mar 10, 2014
Six months after becoming Global CEO of Draftfcb, Carter Murray is changing the agency's name to FCB (Foote, Cone & Belding).
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In the News - January and February 2014
South Africa, Mar 07, 2014
A round up of some of Draftfcb's media coverage during January and February 2014.
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The night before the morning after - Alistair Mokoena
Johannesburg, Mar 07, 2014
Alistair Mokoena's column in Marklives - The night before the morning after
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Number 1 Tinned Food Brand Even More Monate
Johannesburg, Feb 17, 2014
South Africa's enduring number 1 tinned food brand and its favourite brand in 2012*, KOO, has launched a trans-media campaign that refreshes and modernises its appeal while still communicating the vast range of old favourites and innovative newcomers in its stable.
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Deeb Takes On Full Creative Responsibilities At Draftfcb Johannesburg
Johannesburg, Feb 17, 2014
Brett Morris's move into the Chief Executive Officer chair at Draftfcb South Africa has resulted in Executive Creative Director, Jonathan Deeb, taking full creative responsibility at the group's Johannesburg agency.
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Hellocomputer To Drive WesBank
Cape Town, Feb 11, 2014
Hot on the heels of landing the chocolate and biscuit portfolios in the Mondelez (formerly Kraft) stable, Hellocomputer has been appointed by WesBank, South Africa's leading provider of vehicle and asset finance, as its lead agency.
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Real Love Deserves Real Expression This Valentine's Day
Johannesburg, Feb 07, 2014
The country's largest same-day gift service, NetFlorist, is reminding South Africans that real love deserves real expression – not virtual – when it comes to wooing their Valentines.
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Sweet Success For Hellocomputer
South Africa, Jan 31, 2014
Hellocomputer has been awarded the chocolate and biscuit portfolios in the Mondelez (formerly Kraft) stable.
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A new era for Draftfcb South Africa
Johannesburg, Jan 20, 2014
Draftfcb South Africa has made a number of key appointments at the senior level, effective immediately, heralding a new era for the group. After 13 years with the business, Chief Creative Officer for the group, Brett Morris will become Chief Executive Officer of Draftfcb South Africa. Partnering with Morris is marketing and advertising veteran, Mohale Ralebitso, who comes on board as Group Chairman.
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New TVC For Hilux Builds On Toughness Rubs Off Proposition
Johannesburg, Jan 13, 2014
Toyota South Africa has added another television commercial to its 'Toughness Rubs Off' campaign for the Toyota Hilux.
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The power of the inner circle
Johannesburg, Dec 06, 2013
Alistair Mokoena, Draftfcb Johannesburg managing director, writes for Mark!Lives.
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In the news - November 2013
South Africa, Dec 02, 2013
A few of the highlights of the media coverage achieved during November 2013.
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Draftfcb Johannesburg Shows How To Make A Difference In First 1000 Days
Johannesburg, Nov 22, 2013
Draftfcb Johannesburg and several of its service provider production companies – Bioscope Films, Orchestra Blue Post Production, Blade, Freq'ncy – are showing how South Africans can make a difference in just 1 000 days by donating 900 hours to create a fund-raising campaign for Cotlands while its sister company, The Media Shop, leveraged its media relationships to secure free media space.
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Hellocomputer – Future Makers
Cape Town, Nov 20, 2013
Hellocomputer, which led the gold awards table at Bookmarks 2013, is reinventing itself for future growth and innovation.
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More New Business For Draftfcb Johannesburg - Fishaways
Johannesburg, Nov 19, 2013
Hot on the heels of being awarded the Debonairs Pizza marketing account, Draftfcb Johannesburg has learnt that it is to also work on Fishaways, a leading take-away seafood brand in South Africa with 119 restaurants nationally and six throughout Namibia and Mauritius.
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New Campaign 'Valley of Reflections' Toyota Fortuner's Beauty
Johannesburg, Nov 18, 2013
A new campaign comprising of television, cinema, rugby big screens, print, outdoor and radio elements will be launching the Toyota Fortuner's enhanced specifications, particularly the new – and highly desirable – black interior and its improved multi-function information display.
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How do I love thee? Let me count the ways
Johannesburg, Nov 18, 2013
A lot has been said and written about relationships and what makes them successful. Being married myself, I've read a fair share of these books and I still haven't found the holy-grail. Alistair Mokoena, managing director of Draftfcb Johannesburg, explores how 'love language' can boost an agency's relationship with its clients.
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Hellocomputer Takes Most Golds At Bookmarks 2013
South Africa, Nov 15, 2013
Digital specialist Hellocomputer walked away from the 2013 Bookmarks with most of the awards ceremony's golds having accounted for three of the nine awarded last night (November 14).
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Best Of The Best, Baby!
Johannesburg, Nov 12, 2013
Draftfcb Johannesburg's new campaign for Automark is reinforcing the link between its certified pre-owned vehicle dealer network, Automark, and the Toyota dealer network in a bid to allay consumer anxiety about purchasing a pre-owned vehicle.
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New Business For Draftfcb Johannesburg - Debonnairs
Johannesburg, Nov 11, 2013
After a hotly-contested creative pitch involving three other agencies, branded food services franchisor, Famous Brands, has awarded its Debonairs Pizza marketing account to Draftfcb Johannesburg.
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World's Most Famous Honey Badger Fan Meets World's First Live Tweeting Honey Badger
Johannesburg, Nov 07, 2013
Randall, the brains and voice behind the YouTube sensation 'The Crazy Nastyass Honey Badger', has paid homage to the world's first live tweeting honey badger, South Africa's BG.
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Hellocomputer Throws Hat Into The Digital Media Planning Ring
South Africa, Nov 04, 2013
Hellocomputer, highly respected for its ability to develop left-field strategic marketing solutions, has thrown its hat into the digital advertising media planning ring with the launch of an in-house digital media solutions department.
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Qingqile "Wingwing" Mdlulwa Off To London
Johannesburg, Oct 31, 2013
Draftfcb Social Marketing Executive Creative Director, Qingqile "Wingwing" Mdlulwa, is to join 23 other creatives from around the world to judge in London at the D&AD Awards 2014.
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Draftfcb Social Marketing – Award Wins
South Africa, Oct 21, 2013
Draftfcb Social Marketing has added to its awards tally for 2013 with a Bronze Ubuntu Loerie for its work on the Operation Khanyisa initiative.
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Off to see the Little Five
Johannesburg, Oct 10, 2013
Alistair Mokoena's monthly column on MarkLives looks at why the Little 5 are as important as the Big 5!
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In the news - October 2013
South Africa, Oct 01, 2013
Some of the highlights of online coverage in October 2013 for Draftfcb.
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In the news - September 2013
South Africa, Sep 30, 2013
Highlights from Draftfcb group clippings from September 2013.
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Give me a coffee shop without the coffee
Johannesburg, Sep 30, 2013
Give me a coffee shop without the coffee - by Alistair Mokoena, managing director, Draftfcb Johannesburg
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Oreo launches new TV ad that connects with South African families
Johannesburg, Sep 26, 2013
Oreo and Draftfcb Johannesburg are responsible for - the first time since 2006 – the new Oreo TV commercial which broke earlier this month (September).
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Draftfcb Cape Town Signals New Ambition With Awards Weekend Royal Flush
Cape Town, Sep 26, 2013
Full-service agency Draftfcb Cape Town has signalled a new ambition with its performance – a 'Royal Flush' – at the prestigious Loeries Creative Week (September 20-22) in the Mother City.
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Draftfcb, Hellocomputer Fly High At The Loerie Awards
Cape Town, Sep 23, 2013
Draftfcb and Hellocomputer are flying high over the Mother City following their performance at The Loerie Awards 2013 held in Cape Town this past weekend (September 21 & 22).
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Draftfcb Puts In A Sharp Performance At Pendoring
Cape Town, Sep 21, 2013
Draftfcb South Africa put in a sharp performance at the 2013 Pendoring Advertising Awards in Cape Town last night (September 20) winning a total of seven awards, including the Prestige Award.
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Wimpy Continues To Make South Africa's Day
Johannesburg, Sep 13, 2013
Wimpy, the iconic 46-year old family restaurant chain, is reminding South Africans why they love its breakfasts with a put-a-smile-on-your-dial television commercial from Draftfcb Johannesburg and Egg Films.
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In the news - August 2013
South Africa, Sep 01, 2013
Below are just some of the media highlights achieved by Draftfcb in South Africa during August.
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Old Mutual Shatters Personal Financial Planning Paradigm, Uses Real People/Real Dreams To Show How
Johannesburg, Aug 24, 2013
Old Mutual, a trusted brand with over 168 years' experience helping South Africans achieve their financial goals, has shattered the personal financial planning paradigm with the launch of their Financial Lifestyle Solutions campaign.
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Draftfcb South Africa Confirms Position The Leading Brand Builder
South Africa, Aug 18, 2013
Draftfcb South Africa clients featured well in the Sunday Times Top Brands Survey 2013 published in South Africa on August 18 to confirm the group's reputation – and that of its agencies – as a leading brand builder on the continent.
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Savanna Cider's timeless new TV commercial
Cape Town, Aug 15, 2013
Savanna Premium Cider is visiting a new bar with two new dry characters in its new quirky TV commercial.
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Another amusing radio spot from Harold & Netflorist
Johannesburg, Aug 14, 2013
Harold, well-known voice of NetFlorist, has provided South Africans with another reason to giggle with his latest radio spot announcing the birth of the royal baby.
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In the news - July 2013
South Africa, Jul 31, 2013
A round up of some of the media exposure Draftfcb South Africa and its agencies achieved during July 2013.
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What is the currency of aspiration?
Johannesburg, Jul 31, 2013
What is the currency of aspiration? by Alistair Mokoena, managing director, Draftfcb Johannesburg
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A fling with social media
South Africa, Jul 16, 2013
Draftfcb chief creative officer, Brett Morris, explains his fling with social media.
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Draftfcb Only Agency To Take 2 Spots On Millward Brown's Top 10 Ranking
South Africa, Jul 16, 2013
Draftfcb South Africa is the only agency to take two of the coveted spots on the most recent Millward Brown Top 10 list of South Africa's Most Liked TV Ads.
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Johannesburg Zoo's LIVE Tweeting Badger Fires World's Imagination
Johannesburg, Jul 08, 2013
BG, the Johannesburg Zoo's Honey Badger that began 'tweeting' in June, has become a worldwide phenomenon - gaining over 5000 followers in just 50 tweets.
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South Africa's Number 1 Camphor Cream Breaks Into Lotion Market
Johannesburg, Jul 04, 2013
South Africa's number 1 camphor cream, Ingram's, has broken into the lotion market with a new campaign utilising the well-known faces of the national broadcaster's weather presenters.
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Hellocomputer Introduces The World's First-Ever Outdoor Website
Johannesburg, Jul 02, 2013
Toyota South Africa, with the help of award-winning digital agency, Hellocomputer, and staging maestro, Thingking, have designed, built and installed the world's first-ever outdoor website in Johannesburg.
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In the news - June 2013
South Africa, Jun 30, 2013
A round up of some of the coverage achieved in June 2013.
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The migration of talent
Johannesburg, Jun 30, 2013
The migration of talent - by Alistair Mokoena, managing director, Draftfcb Johannesburg
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Johannesburg Zoo's Tweeting Honey Badger A World First
Johannesburg, Jun 28, 2013
Looking for an ingenious way to build its digital presence the Johannesburg Zoo has handed over its social media account to 'someone' who knows the Zoo inside out. BG, a honey badger residing in the Zoo (and its mascot) has taken on the responsibility.
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Draftfcb Celebrates Success At Cannes Lions Diamond Jubilee
New York, Jun 25, 2013
Draftfcb's commitment to enhancing its creative product shone brightly at this year's 60th Cannes Lions Festival of Creativity, winning a total of 36 trophies, and adding to the agency's full-circle involvement throughout the Festival.
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Draftfcb Cape Town Gears For Growth
Cape Town, Jun 24, 2013
Draftfcb Cape Town, which added considerably to its creative prowess last year when heavyweight Mike Barnwell returned to the Mother City as its executive creative director, is throwing two hats in the new business ring with the appointment of a new Managing Director and unleashing the entrepreneurial passion of one of its stalwarts.
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A message from Cannes
Cannes, France, Jun 21, 2013
A message from Cannes, from Brett Morris, chief creative officer, Draftfcb South Africa.
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Draftfcb Cape Town Helps South Africa Shine in Cannes
Cannes, France, Jun 20, 2013
Full-service advertising agency, Draftfcb Cape Town, is helping South African agencies to shine at the 60thannual Cannes Lions International Festival of Creativity with its performance to date in the week-long event.
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Draftfcb Cape Town's Small 'Big Idea' Takes Bronze in Cannes
Cape Town, Jun 19, 2013
A small Big Idea from the Mother City has won South Africa one of its first awards at an international advertising festival taking place in France this week.
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Draftfcb Johannesburg Scoops 2 Of Only 9 Apex Awards
Johannesburg, Jun 18, 2013
Draftfcb Johannesburg has scooped two of the only nine Apex Awards made mid-June (June 13, 2013).
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Silver in Cannes for Draftfcb Cape Town
Cannes, France, Jun 18, 2013
Draftfcb Cape Town has done it again in Cannes - this time a Silver Lion for its Engen Fire Blanket. Much respect to the team in the Mother City.
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Bronze in Cannes for Draftfcb Cape Town
Cannes, France, Jun 17, 2013
Draftfcb Cape Town has won a Bronze Lion for its World's Smallest Big Idea campaign for client Vital Health Foods and brand Viral Boost.
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Digital Strategy Pioneer On Board At Hellocomputer
Cape Town, Jun 14, 2013
Dylan Kruger, one of the pioneering strategists in South Africa's digital industry, has come on board to direct strategy at leading full service digital agency, Hellocomputer Cape Town.
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Deeb Joins Draftfcb Johannesburg
Johannesburg, Jun 12, 2013
Jonathan Deeb, a highly-respected member of South Africa's advertising industry, is to join Draftfcb Johannesburg as executive creative director from July 15 this year.
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Delicious Gets The Good In
Cape Town, Jun 10, 2013
This superbly art directed print ad for Vital Health's Kids' A-Z Vitamins from Draftfcb Cape Town quickly reminds parents of one of the timeless truths of child-rearing – sometimes moms and dads have to resort to Trojan trickery to ensure their little ones do what's good for them.
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Toyota Land Cruiser TVC Gives New Meaning To 'Out To Lunch'
South Africa, Jun 07, 2013
The new television commercial from Draftfcb for Toyota Land Cruiser is full of the steep climbs, heart-stopping declines and torturous turns you'd expect from an ad demonstrating the off-road capabilities of a luxury 4x4 but it's the unexpected twist in its tail that nails home the joy of driving such a vehicle. (http://www.youtube.com/watch?v=IpGWQQ0N7mc)
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In the news - May 2013
South Africa, Jun 03, 2013
Some of the highlights from online coverage achieved during May 2013 for Draftfcb.
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1886 – Soars From the Nest
Johannesburg, May 30, 2013
Draftfcb's fledgling hotshop, 1886, has soared from the nest to pick up an estimated billings of nearly R100-million in its first year of business, a feat that earned it the Specialist Agency of the Year title at AdReview last week (May 23, 2013).
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Hellocomputer driving innovation with Olmeca Tequila
Cape Town, May 30, 2013
Olmeca Tequila, along with its digital agency Hellocomputer, is once again driving online innovation with its latest campaign, the Olmeca Tequila Ibiza Nights Challenge.
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Draftfcb Social Marketing Reaps Rewards For Operation Khanyisa
Johannesburg, May 22, 2013
Operation Khanyisa, a national partnership initiative aiming to mobilise all sectors of South African society to stand for legal, safe and efficient power use, and stop electricity theft, is reaping awards worldwide with the assistance of Draftfcb Social Marketing.
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Panado bubbles on highways
Johannesburg, May 21, 2013
A campaign for the new Panado effervescent tablet appears to dissolve in a real glass of water on four super signs in three major South African cities. The giant glass is filled with genuine H20 that is given a bubbling effect by a pump behind the huge tablet.
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NetFlorist Adds Another Arrow To Quiver – Daily News Service NetFlorist Adds Another Arrow To Quiver – Daily News Service
Johannesburg, May 20, 2013
NetFlorist, South Africa's leading flower and gifting service founded 14 years ago in 1999, has added another arrow to its quiver with the launch of a daily news service called #haroldsnews.
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The judges of Hellocomputer/Draftfcb's first Hack-a-Thon of 2013 speak:
Johannesburg, May 16, 2013
"It was great to see how talented people interface with the world of tech, this really is creative collaboration in its purest form. The results were truly inspirational, and not to mention fun for kids." - Brett Morris, Draftfcb South Africa
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'Team Ah Yeah!' Wins First Hellocomputer/Draftfcb Hack-a-Thon Of 2013
Johannesburg, May 15, 2013
'Team Ah Yeah!' has won the first Hellocomputer/Draftfcb Hack-a-Thon of 2013 in a challenged dubbed 'Hack4Kids'.
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Hellocomputer's Hack-a-Thon Kicks Off in 24 Hours
Johannesburg, May 08, 2013
Hellocomputer and Draftfcb's first hack-a-thon of 2013 kicks off in just 24 hours in the Johannesburg office in Katherine Street, Sandton.
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Draftfcb Cape Town wins bronze Clio
Cape Town, May 03, 2013
Hot on the heels of its recent success at the One Show comes news that Draftfcb Cape Town just bagged a Bronze statue and a Shortlist for the Engen Fire Blanket at the Clios. The Bronze was in the ambient category and the shortlist in Design.
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Busting the marketing myth: Consumers don't give a continental about advertising
Johannesburg, May 02, 2013
Brett Morris, Draftfcb South Africa Chief Creative Officer, busts the marketing myth and argues that consumers don't give a continental about advertising.
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A window today, a mirror tomorrow
Johannesburg, Apr 30, 2013
A window today, a mirror tomorrow - by Alistair Mokoena, managing director, Draftfcb Johannesburg
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In the news - April 2013
South Africa, Apr 28, 2013
A round up of some of the news highlights for Draftfcb South Africa for April 2013.
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Toyota, Draftfcb – RAV4: Make It Yours
Johannesburg, Apr 17, 2013
Toyota South Africa is launching an all new model of their original crossover SUV with a cheeky television commercial and cinema ad from Draftfcb Johannesburg.
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Awards Line Up For Draftfcb, Hellocomputer
South Africa, Apr 17, 2013
Hellocomputer, Draftfcb South Africa's full-service digital specialist, has brought home two Webbys Honoree Awards: One for the Toyota Etios 'Tweet for Sweets/Smile' campaign (which it created with Draftfcb Johannesburg) and one for the 'Pledge' campaign developed for Eskom.
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Dates For Hellocomputer's May Hack-a-Thon Announced
Johannesburg, Apr 12, 2013
Hellocomputer and Draftfcb will hold their first hack-a-thon of 2013 in May at their Johannesburg office in Katherine Street, Sandton.
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Draftfcb Cape Town Matchmakes For Engen, Wimpy
Cape Town, Apr 11, 2013
Draftfcb Cape Town has played matchmaker and brought together two of South Africa's most endearing brands, Engen 1-Stop and Wimpy, in a television commercial called 'Love Story' (http://www.youtube.com/watch?v=SMrzvE6elT0)
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Retail & Shopper Insight Specialist Boosts Strategic Capabilities
Johannesburg, Apr 09, 2013
Retail agency in the Draftfcb South Africa group, Swipe, has boosted its strategic capabilities with the appointment of a new director, Anoka Balram.
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Draftfcb Social Marketing Drives Success For Operation Khanyisa
Johannesburg, Apr 02, 2013
Draftfcb South Africa's agency specialising in promoting behaviour change through social marketing, cause marketing and government communication campaigns has created a new integrated campaign to give additional impetus to Operation Khanyisa.
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In the news - March 2013
South Africa, Apr 01, 2013
A selection of highlights from Draftfcb's coverage during March 2013.
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Try marriage vows
Johannesburg, Mar 31, 2013
Try wedding vows - by Alistair Mokoena, managing director, Draftfcb Johannesburg
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Draftfcb Johannesburg provides Easter eggs to Hugh's Haven
Johannesburg, Mar 25, 2013
Draftfcb Johannesburg's corporate social outreach committee organised an Easter Egg Collection Challenge in aid of Hugh's Haven, the childcare centre the agency 'adopted' several years ago.
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Engen Fire Blanket
Cape Town, Mar 21, 2013
In South Africa over 10% of the population lives in informal settlements. Every year devastating fires sweep through these densely populated shanty towns.
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Ice-cream Incidents Help Draftfcb Communicate Toyota Corolla's Leather Seats
Johannesburg, Mar 15, 2013
Girl Guides? Cute dogs? Couples in Love? South Africa's favourite car in various colours? These are the ingredients in many a perfect world. And the cherry on the top is the fact that Toyota puts leather seats in the Corolla.
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Vodacom Bulls Serenade Busts Records
Johannesburg, Mar 13, 2013
Thanks to a campaign that married television with online and viral components, the Vodacom Bulls made a 209 000-strong impression on South African rugby fans in just a few weeks.
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Draftfcb Johannesburg Celebrates 2 TVCs On Best Liked Ads 2012 List
Johannesburg, Mar 11, 2013
Draftfcb Johannesburg is celebrating this week with two television commercials on Millward Brown South Africa's list of the 20 Best Liked Ads of 2012.
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Savanna Premium Cider gets an a-moose-ing new television commercial
Cape Town, Mar 11, 2013
A man walks into the Angry Moose Bar and orders a Savanna. "So, what makes the Angry Moose different?" The bartender, a moose enthusiast in a moose antler headpiece, looks over at the moose memorabilia in his bar and says: "Well, we've got all these mooses." This sets off a few moose-chievous questions from the man with the Savanna.
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Hellocomputer Innovates Rock vs EDM Craze For Red Heart Rum, Olmeca Tequila
Cape Town, Mar 04, 2013
Hellocomputer, one of South Africa's leading full service digital agencies, recently rolled out a new social media campaign for Red Heart Rum and Olmeca Tequila that promoted both brands and their sponsorship of RAMfest 2013.
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In the news - February 2013
South Africa, Mar 04, 2013
A round up of some of the news items published on Draftfcb South Africa during February.
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What's inside an insight?
Johannesburg, Feb 28, 2013
What's inside an insight? by Alistair Mokoena, managing director, Draftfcb Johannesburg
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Blue Bulls Sing
Johannesburg, Feb 20, 2013
Every year Loftus sees many true-blue supporters and season ticketholders go all out to support the Bulls rugby team. And every year, the players return this support by facing the most brutal opponents and putting their bodies on the line, week in and week out.
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Vodacom moves brand account from Draftfcb
Johannesburg, Feb 07, 2013
Vodacom moves brand account from Draftfcb - Joint statement from Vodacom and Draftfcb.
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Black & White 'A Catwalk' For NIVEA Invisible
Johannesburg, Feb 06, 2013
NIVEA Invisible for Black & White, the deodorant from Beiersdorf South Africa that keeps black clothes black and white clothes white for longer, rewrote a chapter in its marketing handbook when it took to the catwalk late last year in a bid to boost already high levels of awareness and trial for the product.
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John Dixon on future of Advertising
Johannesburg, Jan 31, 2013
In Financial Mail, the 2013 outlook for the South African advertising community is that smaller, more independent agencies may benefit from client restructuring; South Africa CEO John Dixon is quoted. http://www.fm.co.za/business/media/2013/01/10/marketing-communications-industry---2013-outlook
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In the news - December 2012 and January 2013
South Africa, Jan 10, 2013
These are highlights of the online coverage achieved by Draftfcb South Africa agencies during December 2102.
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Draftfcb Cape Town Unites Two African Originals
Cape Town, Dec 12, 2012
Two African originals – Amarula Cream and Alek Wek – have been united by Draftfcb Cape Town in a beautifully shot and elegantly edited television ad breaking ahead of the summer festive season.
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Hamster Called Squeaks The Winner In Hellocomputer's first Hack-a-Thon
Johannesburg, Dec 10, 2012
One stormy Saturday morning last month (November), around 25 creative types and whiz-kid coders assembled in the basement of Draftfcb Johannesburg for the first-ever Hellocomputer Hack-a-Thon.
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New Vodacom Campaign Issues Challenge To Soccer Rivals
Johannesburg, Dec 07, 2012
A new integrated campaign from Vodacom is highlighting the rivalry between the country's two largest soccer teams and challenging their respective supporter bases to build strongholds for the teams in cyberspace.
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Toyota KAM spreads Christmas cheer
Johannesburg, Dec 04, 2012
To assist client Toyota South Africa collect gifts to hand out to underprivileged children ahead of Christmas Day, Draftfcb Johannesburg challenged staffers to donate a gift for either a boy or a girl between the ages of 3 and 15 years old. Approximately 80 gifts were received and were wrapped by the Toyota Key Account Management team before being delivered to the collection point. A big thank you everyone who participated.
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News highlights for November 2012
South Africa, Dec 03, 2012
Some of the coverage highlights for Draftfcb and its partners in November 2012.
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Draftfcb On The Podium At Adfocus 2012
South Africa, Nov 30, 2012
Draftfcb South Africa was one of the agencies in the spotlight this week (November 28) at the prestigious Financial Mail AdFocus 2012 Awards.
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'New Klipdrift Export TVC Highlights Ageless Appeal
Cape Town, Nov 20, 2012
The new television commercial from Draftfcb Cape Town for South African icon, Klipdrift Export, highlights that the Distell brand has as much appeal and zest for life today as it had when it was launched over 70 years ago.
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Engen Primax Unleaded Offers Motorists The Best Of Both Worlds
Cape Town, Nov 12, 2012
November marks the highly anticipated launch of Engen Primax Unleaded, petrol anticipated to shake up the fuel industry by offering motorists two key benefits – performance and fuel economy – in one.
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New Yaris TVC Makes Great Deal Of Sense
Johannesburg, Nov 09, 2012
Despite an animated talking rocking horse and giant bull frogs, the new Toyota Yaris television commercial makes a great deal of sense to those in the market for a hatchback.
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Vodacom Summer Blitz 'Nice', 'Twice'
Johannesburg, Nov 07, 2012
'If it's nice, then you get it twice' is Vodacom's mantra for its 2012 summer blitz which will doubleTalk, SMS & Internet purchases made during 1 Nov – 14 Dec. The promotion also offers double your million with Vodacom Millionaires, double deals and double entertainment.
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Most Astounding Sight Of 2012? Rugger Buggers In Pink
Johannesburg, Nov 06, 2012
One of the most astounding campaigns of 2012 has to be the Bulls' 'Get Your Pink On', a campaign that demonstrated how a questionable change can be turned into good fortune with just a little lateral thinking.
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Hellocomputer scoops 10 accolades at the 2012 Bookmarks Awards.
South Africa, Nov 05, 2012
Hellocomputer, one of South Africa's most celebrated digital marketing agencies, performed impressively at the 2012 Bookmark Awards.
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Big Signing as Mokoena joins Draftfcb
Johannesburg, Nov 01, 2012
Alistair Mokoena, previously head of Marketing at ABSA Retail & Business Bank, has joined Draftfcb Johannesburg as Managing Director.
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News round up - October
South Africa, Oct 31, 2012
Some of the coverage highlights for Draftfcb and its partners in October 2012.
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Draftfcb Cape Town Highlights Engen's Positive Impact On Our World
Cape Town, Oct 26, 2012
Engen's Chemicals and Special Products division has highlighted the positive impact it has on our world in a simple yet extremely elegant activation that broke early in October this year.
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Cheeky Hilux Ad Gets Cheekier
Johannesburg, Oct 26, 2012
The cheeky television commercial featuring the suburban miss who takes on a tougher personality when she uses her husband's Hilux to go shopping just got cheekier with a brand new edit to highlight Toyota's participation in the 2013 Dakar Rally.
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Hellocomputer, Draftfcb Launch Hack-a-Thon To Boost Industry Creativity
South Africa, Oct 23, 2012
To encourage and showcase a pioneering spirit in creativity and innovation Draftfcb and Hellocomputer are hosting a 48-hour hack-a-thon.
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Draftfcb Cape Town Drives TV Game Show For Engen
Cape Town, Oct 22, 2012
Adding a different spin to the many 'win a car' promotions currently being offered by brands and retail outlets, Draftfcb Cape Town has developed a television game show to attract shoppers to the QuickShops located on Engen forecourts countrywide.
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August creative wins
South Africa, Oct 19, 2012
August Ad of the Month wins for Draftfcb South Africa's agencies.
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Rewarding Social Media Engagement for Red Heart Rum
Cape Town, Oct 19, 2012
Hellocomputer, one of South Africa's leading full service digital agencies and now part of the Draftfcb group, recently rolled out a new social media campaign for Red Heart Rum that harnesses the cool and trendy positioning of Café Racer styled motorcycles, made famous by legendary celebrities such as James Dean.
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Olmeca Tequila Breaks Social Media Record With Hellocomputer
Cape Town, Oct 12, 2012
Olmeca Tequila has broken a Pernod Ricard social media record with assistance from leading digital agency, Hellocomputer.
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Coverage highlights - September 2012
South Africa, Oct 04, 2012
Highlights of the media coverage achieved during September 2012.
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Hellocomputer takes Olmeca Tequila past 10 000 mark
Johannesburg, Oct 03, 2012
Hellocomputer recently had cause for celebration along with its client Olmeca Tequila when the agency managed to get the brand to be the first Pernod Ricard brand in South Africa to smash the 10 000 fan mark.
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Toyota Tells Consumers To 'Go Play'
Johannesburg, Oct 01, 2012
Toyota South is revving the South African vehicle market with the launch of the Toyota 86.
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Hellocomputer charges ahead with Social Media
Cape Town, Oct 01, 2012
Hellocomputer, one of South Africa's leading full service digital agencies, has recently secured a number of local and African brand accounts of Pernod Ricard. The accounts awarded to Hellocomputer consist of Red Heart Rum, Olmeca Tequila, The Glenlivet and Havana Club in South Africa and Jameson Irish Whiskey, Absolut Vodka and Chivas Regal in East Africa.
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Hellocomputer, Toyota 86 Go Play
Johannesburg, Sep 19, 2012
Toyota South Africa has followed up the heart-pounding television commercial with which it launched its high-performance Toyota 86 with a microsite and game of international standards to set pulses racing even faster.
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Get Sum Draftfcb Cape Town
Cape Town, Sep 12, 2012
In Get Sum Good, Cape Town's work for Savanna Premium Cider is praised for its dry humor. http://www.getsumgood.com/2012/09/advert-savanna-its-dry-but-you-can.html
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Hellocomputer Dominates July's Digital Platform
South Africa, Sep 04, 2012
Hellocomputer celebrated its recent inclusion in the Draftfcb South Africa fold by dominating the digital category in the Ad of the Month Awards judged by the Creative Circle.
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Toyota Drives Home All Kinds Of Families
Johannesburg, Sep 02, 2012
Tasked to drive home the versatility of Toyota's family vehicle range, Draftfcb Johannesburg has created an execution that – for the first time in quite some time – features more than one of the vehicles in the same print ad.
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Online coverage highlights - August 2012
South Africa, Sep 01, 2012
Selected online coverage highlights for August 2012.
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Pendoring 'Vat Oor' Thanks To Draftfcb Cape Town
Cape Town, Aug 17, 2012
South Africa's creatives, particularly those who have entered into the 2012 Pendoring Advertising Awards, which come to Cape Town for the first time since their inception in 1994, are taking over the Mother City with a campaign from Draftfcb Cape Town.
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Smart New Vodacom Campaign From Draftfcb Johannesburg
Johannesburg, Aug 15, 2012
Vodacom has launched 'The World of Smart' with a new campaign from Draftfcb Johannesburg to promote its Smart Plans, a range of price plans that bundle Internet, Talk and SMS into one plan for smartphone users.
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Draftfcb in the News
South Africa, Aug 13, 2012
Draftfcb in the News - highlights of July's clippings.
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Draftfcb Cape Town Shoots In France For Richelieu
Cape Town, Aug 07, 2012
Draftfcb Cape Town has created a sophisticated new television commercial for Richelieu that – packed with beautiful scenery, glamorous people and fast cars – is a flawless portrayal of the luxurious Richelieu Life.
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Draftfcb Wins Top Brand Agency of the Year Award
South Africa, Aug 03, 2012
Draftfcb South Africa has confirmed – once again – its status as the country's leading brand builder by winning The Robyn Putter Top Brand Agency of the Year Award.
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Award-winning behaviour change strategy sees positive impact on electricity theft
Johannesburg, Jul 20, 2012
Draftfcb Social Marketing is proud to be associated with Operation Khanyisa. The campaign, which is one of the biggest campaigns rolled out by Eskom in recent years, was awarded a Star Award at Crime Line's 5th anniversary celebrations in Johannesburg on Tuesday 10 July 2012. The award recognised the campaign's achievements "as a world-class programme" to combat electricity theft.
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Savanna Premium Cider Now An SA Icon
Cape Town, Jul 20, 2012
Distell brand Savanna Premium Cider has been rated in poll position in the Alcoholic Drinks: Cider Category of the 2012 ICON Brand Survey, according to a statement released July 18.
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Hellocomputer Acquired by Draftfcb
Johannesburg , Jul 06, 2012
Draftfcb has announced it has acquired award-winning digital agency, Hellocomputer.
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Vodacom Wins WithDraftfcb Johannesburg/Ola Films For Durban July
Johannesburg, Jul 06, 2012
Vodacom is profiling its sponsorship of the Vodacom Durban July with a campaign developed by long-standing marketing communication partner, Draftfcb Johannesburg.
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New Vodacom Rugby TVC Calls For 'Super Gees' As Super Rugby Reaches Final Stages
Johannesburg, Jul 05, 2012
An entertaining new 45" TVC from Vodacom is urging Super Rugby supporters to get on their 'super gees' as the round robin tournament enters its final stages.
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Media highlights - June 2012
South Africa, Jul 04, 2012
Highlights of media coverage achieved during June 2012.
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New TVC Illustrates Vodacom's Power To Inspire
Johannesburg, Jul 01, 2012
Vodacom's new television commercial illustrates how a relatively high-brow concept like 'connectivity' can inspire, enable and empower even the most technophobic of people to achieve on the grandest scale.
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Mesh Asks Passersby To Tweet For A Sweet
Johannesburg, Jun 22, 2012
To help sister agency Draftfcb Johannesburg drive home the fact that the new Toyota Etios is fun, light-hearted and unexpected – in other words, 'here to make you smile' – experiential and digital hotshop Mesh put an unusual twist to the old 'hoot for a toot' and asked passersby to 'tweet for a sweet'.
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Art Director 'Puts Foot'
Johannesburg, Jun 22, 2012
What do a scientist, a photographer and an art director have in common? No, this is not one of those jokes made by client service when the creative concept is falling short. This particular scientist, photographer and art director make up OK GO, team number 35 in this year's Put Foot Rally.
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Practicality, Personality Prompt Use Of 10' Ads For Aygo
Johannesburg, Jun 20, 2012
Practicality and personality prompted Draftfcb Johannesburg to showcase the new Toyota Aygo in just 10 seconds. That's right.
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Hilux Print Campaign Stresses Toughness Rubs Off
Johannesburg, Jun 19, 2012
A new print campaign from Draftfcb Johannesburg for the new Hilux barrels down the 'Beyond Tough' tracks hacked out by previous campaigns for South Africa's favourite bakkie.
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Draftfcb Irreverent, Nasty? You Bet, You Mutha!
Cape Town, Jun 13, 2012
Draftfcb Cape Town has been accused of being irreverent and downright nasty by one of its clients – and the client is loving it.
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Science fiction legends react to the death of Ray Bradbury
Cape Town, Jun 12, 2012
Acknowledging the death of the father of sci-fi, Ray Bradbury, a team at Draftfcb Cape Town created this video tribute as an internal communiqué honouring his contribution to story-telling, a craft respected and prized by their industry: http://bit.ly/MdZSTV. ends
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Online Coverage - May 2012
South Africa, Jun 01, 2012
Some of the online coverage received by Draftfcb during May and the first week of June 2012.
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Draftfcb 'Smiles Ahead' For Toyota Etios
Johannesburg, May 25, 2012
Three South Africans who had no idea they were being filmed feature in the television commercial devised by Draftfcb Johannesburg to launch the new Toyota Etios.
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Anxiety, Unease, Fright From Draftfcb
Johannesburg, May 25, 2012
To highlight the peace-of-mind all Lexus LS 460 drivers experience when reversing their luxury vehicles, Draftfcb Johannesburg tapped into the uncomfortable feeling many people get when they put their car into reverse and ease their foot off the pedal.
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Challenging Marketing Conventions
Johannesburg, May 17, 2012
The world is changing and so is marketing. The combination of a sluggish global economy and the expansion of digital networks is changing how we make decisions and some of our steadfast beliefs about marketing just don's seem to be working as well as they used to. It's time to re-examine some of the things we consider to be self-evident truths. Here's just two new ways of seeing things.
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Media highlights - April
South Africa, Apr 30, 2012
The following are media highlights from Draftfcb's coverage in April.
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TVC For the new Toyota Innova Puts Dad In Mom's Taxi
Johannesburg, Apr 17, 2012
A well-meaning dad, brood of boisterous boys, surly teenager and quite-as-a-mouse ballerina-in-training star in the new television commercial from Draftfcb Johannesburg for Toyota SA's answer to Mom's Taxi, the New Toyota Innova.
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Media coverage highlights - March 2012
South Africa, Mar 30, 2012
Highlights of media coverage achieved during March 2012.
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Koo Shares Stories To Build Brand
Johannesburg, Mar 26, 2012
Koo, the 72 year-old brand in the Tiger Brands stable, is communicating its family values and salt-of-the-earth personality in an emotive new television commercial – its first in three years – from Draftfcb Johannesburg.
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New Online Competition Ties Yaris ToYoung Adults
Johannesburg, Mar 20, 2012
Toyota Yaris has launched a new online competition (www.yaris.co.za, www.yarissa.mobi) to target ambitious 25 -35 year olds.
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Online Coverage - February 2012
South Africa, Mar 01, 2012
A round up of some of the online coverage achieved by Draftfcb during February.
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Ef Jy
Johannesburg, Feb 06, 2012
This spot by Draftfcb Johannesburg for the Toyota FJ Cruiser was conceptualised by creative director Tian van den Heever, art director Kevin Yong and copywriter Annette Nel, and directed by Jono Hall of Bouffant Films.
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Media coverage
South Africa, Feb 03, 2012
Some of the online and print coverage Draftfcb received during January this year.
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Draftfcb's Morris To Judge CLIOs
Johannesburg, Feb 03, 2012
Draftfcb South Africa's Chief Creative Officer, Brett Morris, has been invited to judge the radio category at the CLIO Awards, one of the world's most recognised international advertising, design and communications competitions.
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Draftfcb Johannesburg Wins Wimpy
Johannesburg, Feb 02, 2012
Draftfcb Johannesburg, AdReview's Gauteng Agency of the Year and AdFocus' Agency of the Year for 2011, has been awarded one of South Africa's most iconic and loved brands, Wimpy.
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Barnwell's Return Shot In Arm For Cape Town Ad Industry
Cape Town, Feb 01, 2012
Cape Town's advertising industry has been given a shot in the arm with the return of one of South Africa's favourite creative sons, Mike Barnwell.
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New Executive Creative Director For Draftfcb South Africa's Social Media Specialist
Johannesburg, Jan 30, 2012
Draftfcb South Africa's digital and social media specialist, Mesh, has appointed Kerry Friend as executive creative director of its Johannesburg office.
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Engen's new TV commercial re-positions brand as a retail destination
Cape Town, Jan 11, 2012
On November 25, Engen's new retail TV commercial, produced by Draftfcb Cape Town, was aired across a variety of channels in South Africa.
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Media coverage update
South Africa, Dec 15, 2011
Recent media coverage for the Draftfcb South Africa group
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RCS Looks For Growth With Charming TVC, Ambitious Marketing Campaign From Draftfcb Cape Town
Cape Town, Dec 02, 2011
RCS, a provider of credit and financial services solutions to more than one million South Africans, is looking for growth with a charming television commercial and ambitious marketing campaign from Draftfcb Cape Town.
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Draftfcb Johannesburg Takes Two AdFocus Accolades
Johannesburg, Nov 28, 2011
Draftfcb Johannesburg was called to the podium twice last week at the Annual AdFocus Advertising Awards to accept two of the prestigious accolades made by this Financial Mail publication.
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Momentum Launches New TVC
Cape Town, Nov 17, 2011
Momentum has launched a new television commercial that alludes to the wide choice of products and services it offers while demonstrating the Momentum broker's passion and understanding of that choice.
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Draftfcb in the News - October 2011
South Africa, Nov 02, 2011
A compilation of the highlights of online coverage achieved by Draftfcb South Africa and its partners in October 2011.
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Klipdrift Export Doffs Cap To Cape Town
Cape Town, Nov 01, 2011
South Africa's iconic brandy brand, Klipdrift Export, 'doffed' its 'cap' to Cape Town last week when the city was awarded Design Capital 2014 status. This ad, devised by Draftfcb Cape Town, was posted online following the announcement.
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Latest Klipdrift Ad Scores With Millward Brown
Cape Town, Oct 31, 2011
The latest television commercial for Klipdrift Export, the brandy synonymous with 'platteland' hospitality, is performing exceptionally well with latest Millward Brown research putting it well above the norm for the category.
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Draftfcb Design Salutes Cape Town's Achievement
Cape Town, Oct 26, 2011
Draftfcb Cape Town has joined the myriad companies and individuals congratulation Cape Town and its bid team for being named as the Design Capital for 2014.
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Planned Brewing To Boost Equatorial's Share of To-Go Coffee, Snack Market
Cape Town, Oct 25, 2011
There's a plan brewing to boost the Equatorial Coffee Company's share of the to-go coffee and snack market.
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Klipdrift Runs Tongue-in-Cheek Rugby Campaign
Cape Town, Oct 24, 2011
To capitalise on the excitement generated while world-class rugby was being played in New Zealand, Draftfcb Cape Town turned its talent for word-play to an on-consumption poster campaign for Distell brand, Klipdrift.
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Draftfcb Tops Again At Pendoring Awards
South Africa, Oct 23, 2011
Draftfcb South Africa agencies Draftfcb Cape Town and Draftfcb Johannesburg have once again dominated the annual Pendoring Advertising Awards for excellent Afrikaans and South African advertising.
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Global Day of Giving - Johannesburg
Johannesburg, Oct 21, 2011
Every year, the agencies that make up the Draftfcb international network participate in a Global Day of Giving, a worldwide event that celebrates the non-profit organisations that these agencies works with, to encourage its employees to give back and volunteer. This year, Draftfcb Johannesburg hosted 60 children from Hugh's Haven at its offices for an inspirational art day.
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Global Day of Giving - Cape Town
Cape Town, Oct 21, 2011
Every year, the agencies that make up the Draftfcb international network participate in a Global Day of Giving, a worldwide event that celebrates the non-profit organisations that these agencies works with, to encourage its employees to give back and volunteer. At Draftfcb Cape Town in 2011, it was decided to focus on an orphanage called Al Noor.
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Draftfcb Cape Town's Santam Work Selected For Publication In China
Cape Town, Oct 20, 2011
An installation designed by Draftfcb Cape Town has been selected to appear in Holidays & Ceremonies Design, a coffee table book aimed at showcasing the most creative interpretations of the theme.
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Klipdrift Gives Rugby Fans Yellow Card
Cape Town, Oct 20, 2011
Iconic South African brand, Klipdrift Export, is giving rugby fans the yellow card this weekend (October 23) during on-consumption promotions taking place around the country.
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Momentum Touches South Africa's Soul With TVC
Cape Town, Oct 19, 2011
Momentum's current television commercial, created by Draftfcb Cape Town, has touched South Africa's soul and scored well above the sector norm for noting and liking.
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Draftfcb Creates Two New Characters For Vodacom, Lets Them Loose On Summer
Johannesburg, Oct 18, 2011
Draftfcb Johannesburg has created two new characters for Vodacom and let them loose on the service provider's annual summer campaign.
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Klipdrift gives Blackberry Advice
Cape Town, Oct 13, 2011
Iconic brand, Klipdrift, has some advice for BlackBerry, courtesy of Draftfcb Cape Town.
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Vertical garden first for Emirates
Cape Town, Oct 06, 2011
In a reported first for South Africa, a vertical garden has been erected in Kloof Street, Cape Town, by Tractor Outdoor for Emirates Airlines through its media agency Starcom MediaVest/Nu-Venture and its creative agency Draftfcb.
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Surreal World, Creatures Created To Launch Lexus Hybrid Hatchback
Johannesburg, Oct 06, 2011
Draftfcb Johannesburg has created a dramatic print and outdoor campaign to launch Lexus' new luxury hybrid hatchback, the CT 200h.
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Trustworthiness & Diversity Shown In Engen's New TVC From Draftfcb Cape Town
Cape Town, Oct 05, 2011
Engen showcases its diversity and trustworthiness in a new television commercial from Draftfcb Cape Town.
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Draftfcb gets crafty with Look4Me
Johannesburg, Oct 03, 2011
This highly-crafted campaign of three print ads – 'Stripper', 'Surfer' and 'Night Club' – won Ad of the Month for Draftfcb Johannesburg from South Africa's Creative Circle.
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Origin Design Centre Helps SA's First World Heritage Site Put Its Best Foot Forward
Durban, Sep 23, 2011
Origin Design Centre has just completed iSimangaliso's Annual Report for 2011, and in doing so has helped it put its best foot forward to Parliament.
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Vodacom 'Gives' Bokke A Virtual Stadium Of Fans
Johannesburg, Sep 21, 2011
Vodacom, an associate sponsor of South Africa's official rugby team, 'gave' the Bokke a virtual stadium of fans showing their support, ahead of their departure for New Zealand.
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Sad news
Johannesburg, Sep 20, 2011
Draftfcb South Africa is sad to announce the sudden death of Lil Koller, for 18 years the enthusiastic and very capable Creative Services Manager at the agency. She will be missed by many, and remembered as a kind, generous and passionate friend to all. Our sincerest condolences to her sons, Christopher and Matthew, who have our prayers of strength during this time and always.
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News highlights
South Africa, Sep 19, 2011
Recent news highlights from Draftfcb and its clients in South Africa.
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Loerie wins for Draftfcb Johannesburg
Cape Town, Sep 18, 2011
Draftfcb South Africa won five Loeries at the 2011 Loerie Awards, including the second consecutive Gold SABC New Voice Award for Gidani in the non-English radio category.
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Savanna Enlists US Celebrities For Latest Ad
Cape Town, Sep 14, 2011
Savanna, the country's number 1 cider brand according to the Sunday Times/TNS Top Brands Survey published in August this year, has signed up two US celebrities to feature in its latest television commercial. But, they're not quite what you'd expect them to be. Or, are they, given the cider's penchant for dry humour?
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The Klipdrift Huddle
Cape Town, Sep 12, 2011
Draftfcb Cape Town client, Klipdrift, is using the 2012 Rugby World Cup as the foil for several tactical ads this spring. This is the first to be published.
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Wales vs Bokke
Cape Town, Sep 08, 2011
In preparation for the big rugby match on Sunday (South Africa versus Wales) in true Savanna fashion, Draftfcb Cape Town has an ad appearing in the weekend's newspapers - Saturday Star and Saturday Independent, Pretoria News Weekend, The Independent on Saturday, Saturday Weekend Argus, Sunday World.
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Havva Savanna - and a lemon tree
Cape Town, Sep 02, 2011
Arbour week focuses on planting and showing how important trees are to the earth. As you know Savanna has a beautiful relationship with lemons, and for this love affair to continue we need lemon trees to be planted.
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Having a romp
Cape Town, Sep 01, 2011
Draftfcb Cape Town created this amusing – yet daring – print ad to promote Vital Foods' EnduraMax 'male performance enhancer'.
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Lexus print wins at Creative Circle
Johannesburg, Aug 28, 2011
Lexus work gets nod from Creative Circle in latest Ad of the Month Awards
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Draftfcb wins at Creative Circle Ad of the Month
South Africa, Aug 26, 2011
Draftfcb had a great showing at the recent Creative Circle Ad of the Month Awards – it entered 5 pieces and won for 4.
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Adcock Ingram's New Packaging For ARVs Becomes Common Denominator In Campaign
Durban, Aug 22, 2011
A visual created by ODC (Origin Design Centre) as part of the process of delivering new packing for Adcock Ingram's anti-retroviral product range so enthused the pharmaceutical giant that it adopted it across all its ARV communication material.
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Imana Foods: From Garage to Television
Durban, Aug 19, 2011
Imana Foods (PTY) Ltd, a truly South African company that first started producing soya mince from a home garage in Kloof, KwaZulu-Natal, has launched a new television campaign to refresh its appeal and communicate its commitment to its target community. You can view the ad here: http://www.youtube.com/watch?v=orATkG0nzI8
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Draftfcb Durban 'Simply Not Chicken'
Durban, Aug 11, 2011
Draftfcb Durban has proven it is simply not chicken about challenging production budgets with an ad for Rainbow's biggest retail Added Value brand, Simply Chicken (See http://www.youtube.com/watch?v=eYlx8qfbj7g).
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Draftfcb Cape Town Clients Among Top SA Brands
Cape Town, Aug 08, 2011
Four Draftfcb Cape Town clients were among the winners Sunday Times/TNS Top Brands Survey last week (Thursday August 4). Representing some 70% of the agency's top revenue-driving clients, these included Distell, Santam, Momentum and Engen.
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Draftfcb South Africa in the news
South Africa, Aug 05, 2011
A round up of some of the highlights of Draftfcb South Africa coverage this past month.
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ODC Refreshes Adcock Ingram Packaging
Durban, Jul 14, 2011
Origin Design Centre (ODC), a Durban-based design resource partnering with agencies in the Draftfcb South Africa group, has over the past year redesigned the packaging for an array of Adcock Ingram products.
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Who Needs Men, When You've Got Facebook?
Johannesburg, Jul 07, 2011
A fierce desire for independence is the driving force behind today's Township Mom. Independence defines her, she doesn't rely on men. In fact, a man is just a nice-to-have.
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Draftfcb's links that matter
Cape Town, Jul 05, 2011
Every now and then, Ian Metcalfe (Draftfcb Cape Town's self-proclaimed Internet Don Dada) trawls through hours of piano-playing cat clips and amateur stunt videos to compile Draftfcb's Links That Matter. Here is this week's inspiring selection.
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New Rainbow Chicken Ad: Another Reason To Believe
Durban, Jul 05, 2011
A new television commercial for Rainbow Chicken is efficiently reinforcing the 51 year old brand's promise – that it's the best value-for-money offering on the shelf.
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June online publication highlights
South Africa, Jul 01, 2011
A line-up of some of the online coverage achieved by Draftfcb South Africa during June.
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Vodacom Turns Up the Power With New TVC From Draftfcb
Johannesburg, Jun 27, 2011
Living up to the promise it made when it unveiled its new corporate colours – moulding its business around consumer wants and desires – Vodacom is introducing unlimited music fulltracks to its youth customers.
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Neo Mashigo Takes ECD Spot At Draftfcb Johannesburg
Johannesburg, Jun 13, 2011
After only 10 years in the industry, Neo Mashigo has been named as Draftfcb Johannesburg's newest Executive Creative Director.
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Draftfcb Cape Town 'Shaiks' Things Up
Cape Town, Jun 13, 2011
Draftfcb Cape Town 'Shaiks' things up in the Mother City with this proactive piece it developed for Die Burger recently to emphasise the newspaper's pay-off line, 'Praat Saam', which loosely translates as 'join the conversation'.
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Draftfcb's Links That Matter
Cape Town, Jun 10, 2011
Every week, Ian Metcalfe (Draftfcb Cape Town's self-proclaimed Internet Don Dada) trawls through hours of piano-playing cat clips and amateur stunt videos to compile Draftfcb's Links That Matter. Here is this week's inspiring selection.
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Mesh Nets Apex Award For Vodacom
Johannesburg, Jun 06, 2011
The Vodacom Metro E campaign by Mesh, the digital and new media specialist in the Draftfcb South Africa group, won a Silver Apex last week.
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Good news for Draftfcb in May
South Africa, Jun 01, 2011
Highlights from media coverage received during May 2011 for Draftfcb achievements.
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Warra Warra What? Warra Warra Vodacom!
Johannesburg, May 31, 2011
Just four words, performances spiked with attitude and fast-paced, in-your-face story-telling make the latest television commercial from Vodacom one that grabs viewers' attention ... and keeps it.
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New Run-About From Toyota Targets Youth Market
Johannesburg, May 25, 2011
Toyota South Africa has launched the Toyota Aygo (pronounced: eye-go), one of the iconic brand's best-sellers in Europe, into the local market with an eye-catching television commercial from Draftfcb Johannesburg and Bouffant Films.
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Draftfcb Cape Town Throws Down Strategy Gauntlet
Cape Town, May 25, 2011
Draftfcb Cape Town has thrown down the strategy gauntlet with the appointment of the lateral-thinking, paradigm-shifting, communication-catalyst Alistair Duff.
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Draftfcb Durban wins a Silver Clio at the 2011 Clio Awards
Durban, May 23, 2011
Draftfcb Durban has won a Silver Clio at the prestigious 2011 Clio Awards. The award is in the Direct Mail category and was for long standing client, Trellidor.
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Fall In Love With 'Red' Service
Johannesburg, May 18, 2011
Demonstrating a wide variety of service touch points in an engaging way is a difficult task – ask any creative director. Draftfcb's creative teams have, however, always kept viewers entertained. The latest TVC for Vodacom is no exception: it's fresh and vibey, packed with detail that both amuses and informs, and provides that heart-string-pulling moment that makes so many Draftfcb ads memorable.
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Cheeky Call To Action from Draftfcb For The 33rd Annual Loerie Awards
South Africa, May 09, 2011
Draftfcb Johannesburg has embraced the challenge of spurring a historically laid-back and highly critical – or is that cynical? – audience to sit up and take note with a high-tech digitally-led call-to-action campaign for The 33rd Annual Loerie Awards.
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New Vodacom TVC 'Powered' By SA's Top Musicians
Johannesburg, May 05, 2011
Some of South Africa's top musicians joined forces in Vodacom's newest television commercial, Power Rap, which broke on national television last month (April 24).
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Draftfcb Cape Town Adds New Arrows To Creative Quiver
Cape Town, May 05, 2011
New ECDs for Cape Town agency to beef up creative product.
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Advertising Agency 'Gives Away' Top Advertising Award
South Africa, May 02, 2011
Advertising agency group, Draftfcb South Africa, has 'given away' one of the most prestigious awards it has won in its 85 year history.
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Draftfcb Boosts Creative Standing, Is Recognised For Steadfast Client-Agency Relationships
South Africa, Apr 29, 2011
Draftfcb celebrates several important awards it received just as computers were powered down and office doors were locked ahead of the long break in April in South Africa.
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Good news for Draftfcb in March and April 2011
South Africa, Apr 28, 2011
The following are highlights from Draftfcb achievements in March and April 2011.
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Now Vodacom Customers See Red!
Johannesburg, Apr 25, 2011
Vodacom has launched its first major promotion since its rebranding on April 1 with an offer that will have 100 customers enjoying the power of possibility.
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Draftfcb Africa Network Announces Annual Creative Excellence Winners
Cape Town, Apr 15, 2011
The winners of the 2010 Creative Excellence Awards were announced at the Draftfcb Africa Network Conference held last month (March 2011).
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Vodacom Paints Town Red With Re-branding Campaign From Draftfcb
Johannesburg, Apr 04, 2011
Vodacom kicked off its brand migration, one of the biggest seen in South Africa, this weekend (April 1, 2011) with a party and an extensive advertising campaign that straddles South Africa from coast to coast, and reaches into its Lesotho, Mozambique and Tanzanian markets.
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Media coverage - First quarter 2011
South Africa, Mar 31, 2011
A sample of some of the electronic (mainly) coverage received in the first three months of this year.
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Draftfcb Gives South Africans Four Of Their Most Liked TV Ads
Johannesburg, Mar 15, 2011
Draftfcb agencies have dominated – once again – the annual Millward Brown Best Liked Television Ads Top 10 list.
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Latest Campaign From Draftfcb/Mesh 300% Over Target
Johannesburg, Mar 07, 2011
An online campaign for Toyota Hilux has astounded the vehicle manufacturer's marketing team by yielding results that exceeded target by 300%.
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New Digital/Experiential Hot Shop Ends 2010 On High
South Africa, Dec 15, 2010
Mesh, the digital and experiential agency spun out of Draftfcb South Africa earlier this year, has ended its first six months trading as an independent entity on a high with a handful of prestigious awards.
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Draftfcb in the news: November 2010
South Africa, Nov 26, 2010
Highlights from Draftfcb news in digital media during November.
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New Business For Draftfcb Africa Network
Africa, Nov 24, 2010
Draftfcb Africa Network to handle SoKlin detergent brand
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Toyota Hilux Launches Innovative Interactive 'Hilux Man-Up' Campaign
Johannesburg, Nov 19, 2010
Toyota Hilux is on the lookout for South Africa's toughest man and has launched a broad-reaching communications campaign to find him.
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Draftfcb South Africa Partner Agencies Continue Winning Streak
South Africa, Nov 12, 2010
Draftfcb South Africa partner agencies continued their winning streak with a solid performance at this week's Assegai Awards.
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Cape Town Clients/Agency Makes Their Mark In Best Of Joburg Awards
Cape Town, Nov 09, 2010
Mother City agency, Draftfcb Cape Town, and several of its clients have made their mark in the annual Best of Joburg Readers' Choice Awards.
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Vodacom Launches Ambitious New Soccer Platform
Johannesburg , Nov 08, 2010
Vodacom has launched an ambitious new soccer platform – Push iPassion – to capitalise on its extensive sponsorship investment enabling it to reach the sport's complete supporter base of 12-million fans.
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Pendoring Favourite 'Vriendelike Frikkie' Jewel in Draftfcb Cape Town's Crown
Johannesburg, Nov 05, 2010
Vriendelike Frikkie, the first of numerous ads for the Distell icon brand featuring the charismatic brandy drinker, is the jewel in a crown of accolades won by Draftfcb Cape Town.
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Draftfcb in the News: October 2010
South Africa, Nov 01, 2010
Highlights of the publication of Draftfcb's news in the electronic media: October 2010
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Draftfcb Durban wins Bronze Eagle for uShaka Marine World
Durban, Oct 29, 2010
Durban agency brings home city's first Eagle in many years
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New MD For Draftfcb Durban
Durban, Oct 28, 2010
Wimpie Le Roux joins Draftfcb Durban as managing director.
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Draftfcb Cape Town Shines At Midas Awards
Cape Town, Oct 26, 2010
Draftfcb Cape Town proves its mettle at 2010 Midas Awards.
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Draftfcb Cape Town's Times/Sowetan Retail Results
Cape Town, Oct 25, 2010
Draftfcb Cape Town's retail clients – Spur Steak Ranches and Sterns – have topped their categories in the third annual Times and Sowetan Retail Survey.
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Toyota Launches Yaris Zen For The Truly Enlightened
Johannesburg, Oct 25, 2010
Toyota SA is targeting ambitious youngsters, possibly first-time car buyers, with its new Yaris Zen campaign.
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Vodacom Color Now Integrated
Johannesburg, Oct 22, 2010
The flighting this week of a television commercial for Vodacom Color is the final component of an extended launch programme that kicked off in May this year.
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Magic Win For Draftfcb Johannesburg
Johannesburg, Oct 19, 2010
Draftfcb Johannesburg has dominated the annual 'Tiger School of Magic' awards with three out of a possible four wins.
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Major Win For Draftfcb Cape Town
Cape Town, Oct 11, 2010
Draftfcb Cape Town has been appointed ahead of two Johannesburg-based agencies as Engen's through-the-line marketing partner.
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Major account wins for Redline Cape Town
Cape Town, Oct 06, 2010
Specialist communications company Redline, a division of Draftfcb, has recently secured several new accounts, including Rehidrat, Musica, Paul Cluver Wines and NICRO (the National Institute for Crime Prevention).
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Draftfcb's 2010 Loerie Results
South Africa, Oct 04, 2010
After much expectation and some trepidation, Draftfcb headed for another Loerie extravaganza. While there were certainly some disappointments (there always will be), there is definitely something to celebrate.
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Measuring the impact of Keep Flying
South Africa, Sep 20, 2010
Quantifying the buy-in to Keep Flying in terms of media space, website hits, editorial and so on is relatively easy to do, and makes for an extremely gratifying total: nearly R30-million in just one month. It's far harder to pinpoint the effect on South Africa's collective psyche.
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4 Wins Out Of 4 Pitches For Draftfcb Durban
Durban, South Africa, Sep 15, 2010
Draftfcb Durban has won their last four consecutive pitches.
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Local Judges For Caples Announced
Cape Town, Sep 15, 2010
The local judges for the John Caples International Awards have been announced – Draftfcb Cape Town's executive creative director, Glynn Venter; marketing communications agency 34's creative director, Richard Phillips; QuirkeMarketing creative director, Emma Carpenter; Studio4332 executive creative director, Stu Stobbs; and TRIGGER/ISOBAR's executive creative director, Roelof van Wyk.
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Kwenzenjani? (or as Marvin would say 'What's going on?')
Johannesburg, Sep 10, 2010
Orlando Pirates is a great team and don't let anybody tell you any different. And just in case anyone tries to tell you about some other team that wears black and yellow – but calls it gold, you remind them that that team is the toenail clipping of the giant that is Orlando Pirates. Yes, I said it. Giant.
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Draftfcb SA Linked To Top Brand Performance
South Africa, Aug 31, 2010
Savanna, Vodacom, Old Mutual, Koo, Toyota, Energade and Santam – what do these brands have in common? Aside from the fact that they were named number 1 or 2 in their markets in the Sunday Times Top Brand Awards this weekend (Sunday August 29), they all rely on a Draftfcb South Africa agency to assist with their marketing and advertising initiatives.
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Keep Flying Campaign Guinness World Record Attempt On Track
South Africa, Aug 22, 2010
South Africa's youngest Guinness World Record attempt, to fly 90 000 South African flags in one venue at one time, is on track thanks to a capacity crowd at the Springbok-All Blacks Tri-Nations clash yesterday (Saturday August 21) at FNB Stadium in Soweto.
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Keep Flying Campaign In Guinness World Attempt
South Africa, Aug 18, 2010
The Keep Flying initiative – together with initiator Draftfcb South Africa, Vodacom, the International Marketing Council of South Africa, Lead SA & SuperSport – will attempt to set a new world record at the Springbok-All Blacks Trinations clash on Saturday August 21 at FNB Stadium in Soweto.
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New Campaign Stresses Toyota Corolla 'Fan Club' Appeal
Johannesburg, Aug 18, 2010
A new campaign for the new Toyota Corolla devised by Draftfcb Johannesburg and comprising a television commercial as well as cinema and print advertising stresses the passenger vehicle's 'fan club' appeal.
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Doing Business In Zimbabwe – an honest appraisal of the last 8 years
Zimbabwe, Aug 13, 2010
'Very tough' does not come close to describing the political, social and economic strife Zimbabweans have had to endure. Daniel Kwaramba, managing director of Draftfcb Zimbabwe, answers our questions about how his agency has survived over the past eight years with disarming frankness.
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A Dream-Come-True Internship At Top Agency For 2010 Pendoring Student Winner(s)
Johannesburg, Aug 13, 2010
A once-in-a-lifetime opportunity entailing an informative and stimulating internship at Draftfcb under the guidance of some of the ad industry's top creatives, is the exciting prospect that awaits this year's overall student winner(s) of the Pendoring Afrikaans Advertising Awards. That's in addition to the coveted Pendoring award and R10 000 study bursary.
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Still Time To Enter Caples International Global Interactive Awards
Cape Town, Aug 09, 2010
Those agencies who believe an international 'gong' would look good in their trophy cabinets alongside their Assegai Awards still have time to make it happen – the deadline for entries into the John Caples International Awards is set for September 27, 2010.
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Keep Flying - All the TVCs
Johannesburg, Aug 04, 2010
So many production companies embraced the Keep Flying initiative. This release provides a synopsis of the TVCs they created as well as a link to the ad.
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Mesh Dominates Inaugural 'Digital' Category At Creative Circle Ad of the Month Awards
Johannesburg, Jul 29, 2010
Mesh, the digital and interactive specialist agency within the Draftfcb South Africa group, has dominated the inaugural digital category at the Creative Circle Ad of the Month Awards taking first and second spot.
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Rhythm City keeps flying the flag
South Africa, Jul 26, 2010
Tuesday night July 20th on e.tv's most successful television soapie, Rhythm City, over three million viewers watched as MaMoketse ironed Kop's Bafana Bafana jersey and prepared to pack it away.
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Canine Celebrity Gets Behind Keep Flying Campaign
South Africa, Jul 23, 2010
Buddy, the brindle boxer who shot to fame when he began starring in Toyota South Africa's advertising campaigns, has become the latest celebrity to get behind the Keep Flying campaign.
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Draftfcb Johannesburg Spends More Than 67 Minutes
Johannesburg, Jul 22, 2010
Heeding the plea for all South Africans to rally together and dedicate one minute for every year Mandela spent in politics to community work in celebration of Nelson Mandela's 92nd birthday, a plea endorsed by Old Mutual, a team from communications agency, Draftfcb Johannesburg, headed to the Ekhukhanyeni Crèche on Sunday July 18.
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Toyota Unleashes New Brand Campaign featuring Next Generation Of 'Buddy'
Johannesburg, Jul 21, 2010
Toyota South Africa has unleashed a new brand campaign featuring the next generation of 'Buddy' on a public already besotted with the charismatic canine.
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On-Line Viral Campaign Features Message From One Of Africa's Biggest Stars
South Africa, Jul 21, 2010
The Keep Flying initiative aimed at ensuring South Africans retain their belief in themselves and the country post-World Cup has been endorsed by one of the biggest stars to come out of Africa, K'naan, in a music video available for free download.
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'Coolest' Vodacom TVC Epic launches
Johannesburg, Jul 20, 2010
Vodacom has launched another epic television commercial to demonstrate the extent of its coverage and highlight its core offering; the ability to connect people through cellular technology.
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Social Marketing - My Opinion
Johannesburg, Jul 16, 2010
Social marketing. Cause marketing. Marketing for good. Call it what you like. One thing is for certain, however: 'it' has an important role to play in constructing the new South Africa if – but only if – we recognize that a different approach is needed.
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It can't be over: A letter to all South Africans
Johannesburg, Jul 15, 2010
Draftfcb South Africa Group CEO explains his passion for the Keep Flying initiative.
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200 Captains of Sport, Industry Told To Keep Flying
South Africa, Jul 15, 2010
At Sunday's FIFA 2010 Soccer World Cup final game, 200 captains of sport and industry were told to 'keep flying' the flag and maintain the positive momentum generated in this country as a result of the event.
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Big Brands Give 'Keep Flying' Campaign The Nod
South Africa, Jul 13, 2010
Just 10 days after its launch, the Keep Flying campaign has been given the nod by over 70 big and small brand names in South Africa.
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A 'Cooking Bear' Joins The Keep Flying Campaign
South Africa, Jul 12, 2010
A 'Cooking Bear' has become the latest South African concern to join the Keep Flying campaign, an initiative which aims to encourage South Africans to unite behind the country's flag after the final whistle blows at the 2010 World Cup.
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'Keep Flying' Campaign Gets Its Own Voice ... And Desmond Tutu!
South Africa, Jul 09, 2010
The Keep Flying campaign, which aims to encourage South Africans to unite behind the country's flag after the final whistle blows at the 2010 World Cup, has been given its own voice – a song featuring the vocal talents of the award-winning Timothy Moloi, internationally acclaimed rap artist Mashona who is in South Africa for the soccer, a seven-voice strong choir ... and Archbishop Desmond Tutu!
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Blooming Great Campaign For Vodacom Durban July
Johannesburg, Jul 08, 2010
Vodacom's sponsorship of the Durban July 2010 is being communicated through an elaborated styled and finely detailed print campaign to establish the race day as a must-attend on any socialite's calendar.
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'Keep Flying' Campaign Buttons Now Available, Get Yours Now
South Africa, Jul 06, 2010
Keep Flying buttons, designed and produced as part of the campaign to encourage South Africans to unite behind the country's flag after the final whistle blows at the 2010 World Cup, are now available for companies wanting to embrace the initiative.
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Lexus Heeds the Call To Nation To "Keep Flying" Post World Cup
South Africa, Jul 05, 2010
Lexus has heard Draftfcb South Africa's call to the nation to unite behind the country's flag after the final whistle blows at the 2010 World Cup. It will feature the device developed by Draftfcb in all three of its television commercials it will be running during the period.
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Draftfcb Calls On Nation To Unite Behind Flag Post World Cup
Johannesburg, Jul 02, 2010
Draftfcb South Africa, has responded positively to the nation's post World Cup fears and launched a national campaign to retain the energy and passion unleashed by the 2010 spectacular.
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New Business Gains For Redline
Johannesburg, Jun 30, 2010
Corporate and brand PR consultancy, Redline, has been appointed to handle the public relations and communication strategy for Prosound, one of the contractors that ensured South Africa's readiness as 2010 FIFA World Cup host nation.
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Vodacom 'Shows Dem' in Prague
Johannesburg, Jun 25, 2010
To borrow a phrase from its current Bafana Bafana 2010 campaign, Vodacom certainly 'showed dem' in Prague last week taking top spot in two of the four categories at the Vodafone Senior Leadership Team conference.
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Buddy wins South Africa's Heart
Johannesburg, Jun 03, 2010
Buddy, the charismatic brindle Boxer created by Draftfcb Johannesburg to act as Toyota SA's spokesman, has officially won South Africa's heart, according to Adtrack.
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Agency Rises To Challenge Of Building Black Talent
South Africa, May 28, 2010
South Africa's advertising industry is one of the best in the world, it continues to collect international awards and its leaders are routinely cherry-picked by top agencies around the globe. Yet how come so few young black people want to use either their creative talent or their business acumen in the advertising industry? Why is the industry facing one of its toughest challenges yet: a severe skills crisis across the board, and up and down the job ladder? Chairman of Draftfcb South Africa and industry stalwart, Nkwenkwe Nkomo, looks at the possible reasons why, and then explains what his group is doing to avert the crisis.
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Spirit of '95 lives on in support of Bafana Bafana
Johannesburg, May 25, 2010
The greatest supporter of South African supporters, Vodacom, has summoned the spirit of the Rugby World Cup of 1995 as the perfect boost for Bafana Bafana ahead of their massive task on the world stage.
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Vodacom tv ad invites supporters to make the circle beega
Johannesburg, May 25, 2010
Long recognised as the greatest supporter of South African supporters, Vodacom has once again produced five vibrant, dynamic TV commercials to support the 'Join the Voice behind Bafana Bafana' campaign.
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New business gains for Redline
Johannesburg, May 25, 2010
Only days after scoring gold at PRISM 2010, the competition that recognises companies that have successfully incorporated strategy, creativity and professionalism into their PR initiatives, corporate and brand PR consultancy Redline added seven new clients to its portfolio.
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New MiWay Campaign From Draftfcb 'Too Good To Be True'
Cape Town, May 17, 2010
A new campaign from Draftfcb Cape Town for MiWay is showing consumers that their short-term insurance offering is almost too good to be true.
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Draftfcb Johannesburg Creative Success At D&AD, One Show & Clios
South Africa, May 10, 2010
Draftfcb Johannesburg has some great news from London and New York – and it's to do with D&AD, The One Show and the Clios.
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Outdoor Campaign Drives Launch Of Two New Lexus Models
Johannesburg, May 04, 2010
To drive the launch of two new models in the Lexus IS250 range – convertible IS250C and high performance IS-F – Draftfcb Johannesburg developed an outdoor campaign that contrasts the pair and puts into pictures and words the reasons why someone would chose to purchase them.
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New Dog Joins Buddy In Toyota Auris X TVC
Johannesburg, Apr 30, 2010
Toyota South Africa's good-looking, slick-talking, fast-moving spokesdog, Buddy, shows a newcomer to the television commercials industry the ropes in a new Toyota ad that broke last night (April 23).
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Draftfcb Johannesburg Takes Auris X Online
Johannesburg, Apr 30, 2010
Draftfcb Johannesburg has developed a comprehensive online strategy for the sporty new Toyota Auris X range that is certain to attract the attention of its prime target market – young, adventurous and digital savvy South Africans.
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New Structure, New Face For Draftfcb Cape Town
Cape Town, Apr 30, 2010
Draftfcb Cape Town, one of the few agencies that have shaped the Mother City's advertising and marketing industry since it opened doors for business as E Lindsay Smithers in the 1930s, has re-defined its business model.
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Cape Town Creative Represents SA At Caples
Cape Town, Apr 30, 2010
Cape Town's creative talent has been recognised by a leading international awards organisation. The John Caples Awards in New York, founded in 1978 by direct marketing pioneer, Andi Emerson, to honour the acclaimed copywriter, John Caples, has asked Draftfcb Cape Town executive creative director, Glynn Venter, to sit on its organising committee for the 2010 awards.
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Origin Design Centre Assists Adcock Ingram Manage CI, Packaging
Durban, Apr 28, 2010
Origin Design Centre (ODC), a Durban-based design resource, has completed two major projects for Adcock Ingram Healthcare, both of which are important elements in maintaining the company's image and investment in its brands.
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Draftfcb Johannesburg On New Business, Awards Roll
Johannesburg, Apr 24, 2010
Hot on the heels of being appointed by the Clinix Medical Group to develop a brand strategy and redesign of its identity, Draftfcb Johannesburg has won the Lil-lets Group Limited account.
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New Business For Draftfcb Johannesburg
Johannesburg, Apr 22, 2010
Draftfcb Johannesburg has been appointed by the Clinix Health Group for the brand strategy and redesign of its identity, including roll-out across its various businesses and hospital facilities in South Africa.
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Toyota's Buddy warms hearts and pockets
Johannesburg, Apr 20, 2010
Toyota SA's collaboration with its long-standing marketing partner, Draftfcb Johannesburg, on the 'Buddy' campaign has not only resulted in a wise-cracking, charismatic canine capturing the imagination of the South African public, and producing the most liked locally produced ad in 2009, but has reaped rewards beyond all expectations.
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Mobile 'Top of the Pops'
Johannesburg, Apr 20, 2010
'Top of the Pops' when it comes to media streams playing a major role in South Africa's digital future is mobile. Currently underutilised by many marketers (the tactical SMS, MMS and short code campaigns played out locally and internationally don't really count because they're just so 'me too'), mobile's impact on society, and the brands it consumes, is underestimated.
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Lexus Punches Hole Into High-Performance Market With Draftfcb TVC
Johannesburg, Apr 20, 2010
In a moment reminiscent of the iconic movie, The Right Stuff, the Lexus IS-F has 'punched a hole' into the high-performance sedan market with a dramatic launch television commercial developed by Draftfcb Johannesburg and produced by Velocity Films.
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Origin Design Centre Continues To Build Hospitality Portfolio
Durban, Apr 14, 2010
Despite the global economic downturn, Origin Design Centre has continued to build its hospitality industry portfolio and reputation and has been awarded the branding and graphics for Phase III of the Royal Mirage Dubai – a luxurious 100-key One & Only Resort Hotel.
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Redline Wins Gold at PRISM
Johannesburg, Apr 13, 2010
Corporate and brand public relations specialist, Redline, has won Gold at the 2010 PRISM Awards, a Prisa initiative recognising companies and consultancies that have successfully incorporated strategy, creativity and professionalism into their public relations initiatives.
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New Business Gains For Redline
Johannesburg, Apr 13, 2010
Only days after scoring gold at PRISM 2010, the competition that recognises companies that have successfully incorporated strategy, creativity and professionalism into their PR initiatives, corporate and brand PR consultancy Redline added seven new clients to its portfolio.
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Buddy Pays Homage To Toyota Hilux
Johannesburg, Mar 26, 2010
Buddy, Toyota SA's much-loved canine spokesman, pays homage to the Toyota Hilux in a 10-second television commercial introducing the Legend40, launched to mark the vehicle's 40 years as one of the country's favourite 'tough guys'.
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New Clients For Draftfcb South Africa
South Africa, Mar 25, 2010
Draftfcb South Africa has added two new clients to its books. Draftfcb Johannesburg, Origin Design Centre and Mesh (the group's digital capability) will work together on the development of the brand strategy, identity design refresh and internal brand alignment programme for the Clinix Health Group. For African Fashion International, it will provide the new creative direction and identity design for 'Africa Fashion Week'.
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Digital and CRM – a natural fit
Johannesburg, Mar 05, 2010
Successful marketers have always been those who meet the consumer's need with the right experience and the right message at the right time. However, in the digital landscape, it can be argued that the control of this brand experience has shifted so that control of this brand experience is shared between the marketer and the consumer.
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Elegant New Look From Draftfcb Cape Town For Carrol Boyes
Cape Town, Mar 03, 2010
Draftfcb Cape Town has launched a new in-store point-of-sale and print advertising campaign for iconic South African designer, Carrol Boyes, to showcase her six new pewter tableware ranges.
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International Acclaim For Draftfcb Cape Town In Midas Awards
Cape Town, Feb 04, 2010
Draftfcb Cape Town has won international acclaim for work done for client Santam at the 2009 Midas Awards.
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Innovative Use Of Media For Latest Santam Execution
Cape Town, Jan 12, 2010
Draftfcb Impact in Cape Town has utilised magazines in an innovative manner to demonstrate the benefits of client Santam's new short-term insurance products.
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Brett Morris to chair the Creative Circle
Johannesburg, Dec 11, 2009
Highly respected creative talent and Draftfcb South Africa's Chief Creative Officer, Brett Morris, has been recognised by his peers for his creative and leadership flair as they have elected him chairman of the Creative Circle, the industry's body for creative representation.
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Buddy Makes Appearance In Automark Ad
Johannesburg, Dec 02, 2009
Proving that Toyota SA and its marketing partner, Draftfcb Johannesburg, are truly committed to the decision that the marque's new 'spokesman', Buddy, should feature in all of its marketing communication to successfully extend reach and recall during the current tough trading conditions, the wise-cracking dog is to make an appearance in the newest Automark television commercial.
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Local Expertise, Support For 2010 World Cup Foreign Media Contingents From Redline
Johannesburg, Nov 23, 2009
Redline, one of South Africa's leading stakeholder communication companies with an established track record working for global and national blue-chip clients, is extending its expertise and local knowledge base to foreign media contingents attending the 2010 World Cup.
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Buddy On Small Screen Again For Toyota SA
Johannesburg, Nov 19, 2009
Buddy, the handsome canine with attitude, is to star in his third television commercial for Toyota South Africa in as many months.
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Multimillionaire Campaign For Gidani From Draftfcb Impact
Johannesburg, Nov 16, 2009
Draftfcb Impact has launched a new game for South Africa's national lottery operator, Gidani, using television, national radio stations, newsprint and spectacular outdoor sites.
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Redline Rubs Shoulders With Financial Advertising Giants
Johannesburg, Nov 13, 2009
Redline's financial advertising division rubbed shoulders with the giants in this specialist sector at the 2009 Sake24 Financial Advertising Awards thanks to its performance for AltX listed client, SilverBridge, which included a prestigious 1st place for the month of May and a very commendable 2nd place in the Overall Ad of the Year in the Content category.
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Six major 'truths' to change way marketers do business
Johannesburg, Nov 12, 2009
Marketers globally face six major 'truths' that will impact the way they do business in the short and medium term, says Draftfcb Worldwide's global chief strategy officer, Michael Fassnacht.
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Redline and Impact score double points for Draftfcb at the LG Mobile Worldcup
Johannesburg, Nov 09, 2009
Draftfcb – through its corporate and brand public relations specialist, Redline, and its below the line activation studio, Impact, has successfully launched, and concluded, the South African leg of the LG Mobile Worldcup.
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Multi-talented Draftfcb Team Tickles SA's Funny Bone Again
Johannesburg, Nov 02, 2009
The multi-talented Draftfcb Johannesburg team responsible for the side-splitting and award-winning 'Jan and Elton' television commercial as well as the highly-popular spoof of Beyonce's hit, 'Single Ladies', has created another series of ads for its client, Vodacom, to reward loyalty during the summer holidays.
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Draftfcb Impact All A-Twitter
Johannesburg, Oct 29, 2009
A digital campaign by Draftfcb Impact has the experiential, promotional and new media specialist agency all a-twitter: not only did their creative effort garner the team a coveted Loerie award, it has the agency communicating in a manner that is relevant to their various lifestyles and client business needs.
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FNB Plays It Home-Style
Johannesburg, Oct 12, 2009
First National Bank's 'Customer Game' – which rewards customers for card transactions, ATM withdrawals, as well as online banking services with double tickets to the 2010 FIFA World Cup – presented communications partner, Draftfcb Impact, with a major challenge: How to officially announce as many as 1,000 winners on a quarterly basis.
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Draftfcb Follows Pendoring Dominance With Strong Loerie Haul
Johannesburg, Sep 29, 2009
After dominating the Pendoring advertising awards with 12 Golds and a Grand Prix, Draftfcb South Africa had an excellent showing at this weekend's Loerie Awards winning a total of 14 Loeries and 2 craft certificates - making it one of the country's biggest and most consistent winners at South Africa's premiere advertising award shows.
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Draftfcb Johannesburg Art Day At Hugh's Haven
Johannesburg, Sep 15, 2009
Staff from Draftfcb Johannesburg left their desks recently to visit Hugh's Haven in Yeoville and spend the afternoon teaching the children explore their creativity.
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Draftfcb South Africa Clients Ranked As Country's Favourite Brands, Again
Johannesburg, Aug 26, 2009
Draftfcb South Africa's client brands continue to rank as the country's favourites, according to research conducted by TNS Research Surveys on behalf of Avusa Media.
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Batman's Special Effects Team Creates New TVC For Lexus Hybrid
Johannesburg, Aug 17, 2009
BUF, the internationally acclaimed animation firm in Paris (France) that has provided spectacular special effects for many global brands and feature films, such as Batman – The Dark Knight, joined forces with local heroes, Draftfcb Johannesburg and Velocity, to create an inspiring television commercial for the new generation Lexus RX.
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New Vodacom TVC Kicks Off Drive To Make Internet More Accessible
Johannesburg, Jul 27, 2009
A new television commercial featuring dozens of ordinary South Africans dancing to Beyonce's hit, 'Single Ladies', is an extension of Vodacom's drive to illustrate that the internet is 'maklik'.
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Johannesburg, Jul 23, 2009
Draftfcb South Africa has launched a ground-breaking new data analysis, modeling and visualization service called Visual Analytics. Its objective is to transform dry data into live intelligence that makes decision-making quicker, easier and smarter.
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Vodacom Continues To Support Soccer Supporters
Johannesburg, Jul 17, 2009
Hot on the heels of its television commercial paying tribute to South Africa's soccer fans and urging them to positively demonstrate their support for Bafana Bafana during the Confederations Cup, Vodacom and Draftfcb Johannesburg have launched another exciting soccer ad.
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Exotic Roses Outdoor Campaign Revives Baroque Art Style
Johannesburg, Jun 25, 2009
Every few years, along comes a campaign that is so beautifully crafted and art directed that it takes your breath away, inspires your imagination and gives you hope that the brand manager will reproduce the images as a series of posters, or collectable cards, so that you can own each exquisite rendition.
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New Vodacom Soccer TVC Praises The Fans
Johannesburg, Jun 23, 2009
Paying homage to the ever growing passion and energy of South Africa's soccer fans, Vodacom's newest television commercial clearly demonstrates that South Africa's number one cellular network has the interests of the game and its fans at heart.
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Vodacom Continues The Player 23 Story
Johannesburg, Jun 05, 2009
Many television advertising campaigns are designed to have 'legs', meaning that the big idea behind the campaign has the ability to be recreated through numerous different scenarios and stories. And no brand or agency has developed iconic characters and larger-than-life stories over the years quite like Vodacom and its long-standing marketing partner, Draftfcb South Africa.
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South Africa poised on brink on new digital revolution
Cape Town, Jun 03, 2009
South Africa's digital and interactive marketing industry is ready to revolutionise the way brands interact with consumers and, in doing so, meet these brands' business objectives in an elegant, creative and cost-effective manner never before seen in this country.
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Enhanced Interactive Experience For Vodacom Online Advertising
Johannesburg, May 29, 2009
'Norm and Co', a new campaign from Draftfcb Impact demonstrates Vodacom's engaging and interactive approach to online advertising.
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Draftfcb Johannesburg Flies SA Flag in 2009 D&AD Annual
Johannesburg, May 11, 2009
Draftfcb Johannesburg is flying South Africa's flag in the 2009 D&AD Annual, due to be published in August. The agency has already been informed that its work for Drive alive, 'Roadblock', will feature in annual while three radio spots have been nominated for a D&AD pencil. These are Vodacom Passport 'Drop It', 'Umbrella' and 'Heartbreaker'.
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Redline: PR That Elegantly Influences Social Networking Media
Johannesburg, Apr 14, 2009
Redline, the corporate and brand public relations consultancy within the Draftfcb South Africa group, has installed proprietary technology to provide its team of professional PR practitioners with a real-time measure of social media.
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Draftfcb Social Marketing Adds New Business
Johannesburg, Apr 08, 2009
Draftfcb Social Marketing, the specialist unit within Draftfcb South Africa focusing on behaviour change and cause marketing, has had an impressive start to 2009. Hot on the heels of winning the Department of Communications' Broadcast Digital Migration (BDM) and the Proudly South African accounts earlier this year, the team has just been awarded the Office of the Consumer Protector (Western Cape) business.
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Brett Morris is back in the Building!
Johannesburg, Mar 31, 2009
The chatter in the lifts, the buzz up and down the stairwells and the banter in the canteen at Draftfcb South Africa this morning (April 1) is that one of the industry's most respected creative talents, Brett Morris, is Back in the Building! (Capitals and exclamation mark fully intended!)
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Saving the planet, one sip at a time
Johannesburg, Mar 24, 2009
Draftfcb Johannesburg has taken another sip – sorry, step – along its 'Save the Environment' path by doing away with the polystyrene cups used by agency staffers for their coffee and tea breaks. Instead, everyone has been issued with a good ol' re-usable porcelain mug. Given there are almost 150 people in the Sandown office block, the number of polystyrene cups used every week was substantial, as was the cost of purchasing these cups.
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Draftfcb Johannesburg and FNB 'Play Ball'
Johannesburg, Mar 18, 2009
Mentioning inter-varsity rugby matches has a very special effect on anyone who has ever been to one. Students giggle and immediately start recounting stories about who did what, when and how. Alumni get a sort of glazed look in their eyes, not actual tears, but certainly a soft spot for a time when they had more liver cells.
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Redline helps make dreams come true
Johannesburg, Mar 11, 2009
As part of a drive to raise their profile, especially in rural areas, elicit donor support and encourage children, their friends and families to participate in Reach For A Dream projects, the organisation has appointed specialist stakeholder communications company Redline as its communications partner with effect from 1st March 2009.
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Redline On Business Day Financial Awards Podium, Again
Johannesburg, Mar 11, 2009
Stakeholder communications company, Redline, has taken first place in the Year End Results category at the Business Day Financial Advertising Awards for client, Impala Platinum. The company is no stranger to the awards podium at this annual event, with 10 awards in five years to its credit.
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Close Shave For Draftfcb Johannesburg
Johannesburg, Mar 09, 2009
For some, the proverbial 'close shave' is a highly undesirable occurrence; for others, it is a matter of life and death and this is what Draftfcb Johannesburg staff took to heart when they responded to deputy managing director, Heidi Nelson's, call to shave their heads to beat cancer.
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590 000 Capetonians decide the content of their radio advertising.
Cape Town, Mar 04, 2009
Braving Cape Town's peak hour morning traffic with the Lexus GS450h, Draftfcb Johannesburg in collaboration with HeartFM, recently invited listeners to create their own radio advertising in the form of the Lexus LiveDrive. SMSing their comments, questions and directions to the LiveDrive line, listeners were able determine the content, focus and outcome of their radio ads. On this particular morning the main points of listener interest seemed to involve the performance of the V6 engine, technology in the form of the Mark Levinson sound system, the Park Assist Monitor and keyless entry, and most importantly, fuel economy as it was just announced that the petrol price would once again increase.
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Redline Strengthens its Eventing and Sponsorship Capability
Johannesburg, Mar 04, 2009
As part of a drive to enhance its eventing capability, specialist stakeholder communications company Redline has appointed Ginny Daly as sponsorship and events director to head up an increasingly important aspect of the company's service offering that is already used by several blue chip clients including FNB, Eskom, Toyota, Vodacom and the SABC.
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FNB and Draftfcb deliver outdoor innovation
Johannesburg, Feb 25, 2009
Draftfcb has once again challenged the creative boundaries of outdoor communication by motorising a billboard, one of the first in South Africa. The billboard is part of First National Bank's 2010 Customer Game campaign, where all FNB customers stand a chance of winning tickets to the 2010 FIFA World Cup™.
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FNB and Draftfcb deliver outdoor innovation
Johannesburg, Feb 25, 2009
Draftfcb has once again challenged the creative boundaries of outdoor communication by motorising a billboard, one of the first in South Africa. The billboard is part of First National Bank's 2010 Customer Game campaign, where all FNB customers stand a chance of winning tickets to the 2010 FIFA World Cup™.
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FNB and Draftfcb deliver outdoor innovation
Johannesburg, Feb 25, 2009
Draftfcb has once again challenged the creative boundaries of outdoor communication by motorising a billboard, one of the first in South Africa. The billboard is part of First National Bank's 2010 Customer Game campaign, where all FNB customers stand a chance of winning tickets to the 2010 FIFA World Cup™.
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Vodacom launches fully integrated campaign to leverage rugby sponsorship
Johannesburg, Jan 20, 2009
Vodacom has embarked on an ambitious and far-reaching fully integrated marketing campaign to leverage its sponsorship investment in South African rugby.
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