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California State Long Beach Journalism alumni magazine Winter 2009 Oh, Brother! Mike and Marc Altieri are making their marks on the lucrative Southern California sports marketing scene Mike Altieri (top) is vice president for communications and broadcast for the Los Angeles Kings; brother Mark (far left) works with athletes and celebrities for Leader Enterprises. inside Winter 2009 4 18 Newsroom A talented makeover faculty Department chair Raul The Journalism faculty Reis has the details bring to the classroom 5 an intelligent balance of academic and professional credentials Election Night at the 49er 20 Students gather to Ready to go Where are cover one of the most historic stories of their In the final, anxious moments at General they now? 6 generation Motors headquarters in Detroit, the Cal State Long Beach public relations team 8 Alumni notes to catch waits to present their project to the panel up with people and of Bateman judges. The team finished in classmates from your Faculty second place. From left to right, Taryn Grows, Geoff Kutnick, Monica Bolds, Adrian Marquez days at The Beach partners and Armando Vazquez-Ramos. Three professors reach out and touch the lives of students 10 Cover story Altieri brothers make their mark in sports 13 Lee Brown reading room In focus 14 Help finance a new Journalism Day 2008 drew a capacity crowd of students and faculty to reading room and honor Beach Auditorium at the University Student Union. Daily 49er photo a favorite professor Winter 2009 Beach Byline / 3 Letter from the Chair California State Long Beach Journalism alumni magazine Winter 2009 Some good news The newsroom is getting new equipment and our PR students finish second in a national competition Oh, Brother! By Raul Reis comes in recognition of the superb job being done by our PR instructors, Mike and Marc Altieri are making their marks on the lucrative Happy 2009! As department and as an acknowledgment that a more Southern California sports marketing scene chair, it's my pleasure to welcome structured public relations emphasis Mike Altieri (top) is vice president for communications and broadcast for the Los Angeles Kings; brother Mark (far left) works with athletes and celebrities for Leader Enterprises. all alumni, students, faculty and will better prepare our students for department friends to a new year jobs in integrated communications at The Beach. We are looking and global communications in the 21st at some exciting and promising century. times ahead, and I have some Actually, "Global Media, Global great news to share with all of you. Citizens" is also the theme of our upcoming The College of Liberal Arts and the Journalism Day. You will find the coverage Beach Byline is Cal State University administration have reaffirmed of J-Day 2008 (See page 15), which focused their commitment to the Daily 49er and on "Politics and the Media," and learn more Long Beach's Journalism DIG magazine by pledging to purchase new about our 2009 program, scheduled for alumni magazine computers, printers, scanners and software Tuesday, April 28. J-Day will emphasize how for the publications. CLA has pledged to interconnected we all are, and how aware of Judith Frutig contribute more than half of the $20,000+ international affairs journalists and public Editor needed to revamp the newsroom equipment, relations practitioners must be in order to with Student Services, Provost's Office and succeed in a globalized world. Gary Metzker and President's Office committed to help with As you pencil J-Day onto your calendars, Danny Paskin considerable amounts as well. you can also schedule our upcoming (first Design In addition, the Daily 49er recently won ever) Journalism and Public Relations Careers an Alumni Grant that allowed the paper to Day, which will take place on Monday, March purchase new digital video equipment. With 2. Co-sponsored by the Lagrant Foundation Judith Frutig, Barbara the new cameras, digital recorders and now and Southern California Edison, this event Kingsley-Wilson, Peter new computers, the student publications have will bring mass media professionals and Larsen, Joni Ramirez, been able to produce outstanding multimedia prospective employers to campus to discuss Raul Reis, Rolando news packages, which are giving our students job opportunities with our students to show Rodriguez a much-needed professional edge as they them the realities of the marketplace. Contributors prepare to enter the job market. Finally, 2009 and 2010 will be very In another bit of good news, thanks to a important years for the Department of Contact generous $5,000 gift by an anonymous donor, Journalism's institutional and organizational the Department of Journalism is kicking well-being. This spring, we'll be going Chair: Dr. Raul Reis off a gift-matching campaign to transform through a rigorous internal assessment that Email: email@example.com our current study room into the Lee Brown will culminate in the kick-off of our ACEJMC Phone: 562.985.2257 Journalism Reading Room. The facility will accreditation process in the fall. As part of Fax: 562.985.5300 honor a much-beloved instructor and adviser our internal assessment, which is conducted by providing a well-appointed and well- by a university-wide committee, we'll Address equipped room where students will be able produce a detailed self-study that will show Department of to read, study, congregate and meet for group all the great work the students and the faculty Journalism projects. (See page 13 for more information). are doing. 1250 Bellflower Blvd., You'll also find on these pages a story Every member of the faculty is engaged about the success of our Public Relations in the internal assessment and accreditation SSPA-024 students at the most recent Bateman national process, and we are proud to be putting Long Beach, CA. 90840 competition held in May 2008. This group of together a comprehensive report that five very talented students won second place documents the outstanding accomplishments Web site in this prestigious competition, defeating 75 of our students, instructors and alumni. www.csulb.edu/journalism teams from the top Public Relations programs Remember that the main purpose of from colleges and universities across the this magazine is to keep open channels Story ideas? country. (See page 6). of communication between you and the Please e-mail stories The success of the Bateman team provides department. We are always excited to receive and alumni notes to the perfect introduction to another exciting your updates, feedback, comments and announcement. The Journalism faculty has suggestions. So, after you finish reading this Judith Frutig at recently approved a proposal to revive the issue, please take a few minutes to let us email@example.com Public Relations emphasis. This decision know how you're doing! 4 / Beach Byline Winter 2009 election 49 er night at the.. By Barbara Kingsley- often for its website, www. Wilson daily49er.com. Online editor Mike Plaza began early that Editors like to say there's day capturing video and no news in a newsroom. But photo images for the web. on Election Night 2008, the Photo editor Chay Chhuon Daily 49er was a central showed up at the Nugget with hub on the Cal State Long his Nikon in plenty of time to Beach campus as its student capture the anticipation of a staff geared up to report college crowd, whose hopes the outcome of the historic were clearly pinned on the presidential race between man from Illinois. Reporter senators Barack Obama and Sandra Siagian, an exchange John McCain. student from Australia, sat at Student editors and a back table and tapped out reporters rallied to cover one quotes and reaction on her of the most historic stories laptop. of their generation for the A few seconds after 10,000 readers of the student- 8 p.m., television outlets run daily and for thousands announced one-by-one that more who turn to the Forty- California exit polls indicated Niner on the web. Barack Obama would be the As so often happens 44th President-elect of the during monumental news United States. Adrenaline- events, journalists' thoughts driven 49er journalists turned to … food. Gary rushed to record the campus Metzker and I, the faculty response. advisers, remembered from "The room just erupted our own election nights at with cheering," Siagian the Los Angeles Times and recalled. Some people urged Orange County Register her to join the party, but she that well-fed journalists are stayed on the story, sending happy and productive ones. e-mail feeds that were posted So we brought in pizza and on the online editions and barbeque ribs. headlined in the print edition As the sun set, reporters of the Wednesday morning and photographers fanned paper. across campus in search of Editor-in-Chief Colleen Daily 49er photos by Chay Chhuon and Michael Yee student reactions. They went Donnelly took a quick break From top, long lines of student voters were a big part to the dorms, the University to instant message her sister of the Daily 49er election coverage; 49er editors watch Student Union (USU) in Germany, where it was election results on CNN; adviser Gary Metzker (right) and the Nugget grill (as about 4 a.m. "Obama won!" works on the front page with a designer. always the heart of campus she wrote, urging her sister entertainment), where big to wake up her suitemates. stories, following the waves and reaction video onto screen TVs, usually tuned to "That's great!" her sister of reaction to the election the website until 3 a.m. football and baseball, were replied from a continent news. Donnelly and the Wednesday before rolling showing early results as East away. editors hurried to put the into bed to prepare for Coast polls began to close. Minutes later, Donnelly print edition to bed before classes, and post-election The 49er, like newspapers and Plaza were on the move the 11 p.m. print deadline, stories in another deadline- worldwide, is increasingly across campus, capturing but Plaza's night had just driven day in the life of focused on filing early and more video, updating their begun. He uploaded stories the 49er. Winter 2009 Beach Byline / 5 ''This recognition establishes us once again as a top program.'' Long Beach State's ''Survive the Drive'' team gather around an SUV at Jackie Robinson Academy in Long Beach. The Bateman team (from left): Geoff Kutnick, Taryn Grows, instructor Joni Ramirez, Monica Bolds, Armando Vazquez-Ramos and Adrian Marquez. J They combined hard work and a oni Ramirez has taught in the Journalism smart P.R. strategy. This group Department since 1998 but this was her first time as a team faculty adviser. As part of her teaching of public relations students took second responsibilities, she was set to coach the five-member place in the prestigious Bateman competi- DRIVEN Bateman team representing the CSULB chapter of the Public Relations Student Society of America (PRSSA). From the tion and they showed they were . . . beginning of the semester, she saw her students' potential for success. The annual Bateman competition draws student teams from major universities across America. It is a high-stakes rivalry created in 1973 by the Public Relations Society of America (PRSA) that tests the ability of public relations students to apply the analytical skills and tactics they learn in the classroom to a public relations campaign for a real-world client. "The Bateman Competition is the most important national venue for public relations students," said Journalism 6 / Beach Byline Winter 2009 Chair Raul Reis. "This experience that each member year's competition included brought to the various phases teams from 76 universities of research, planning and including a veritable 'Who's execution. Who' in higher education." Reis sees their success The focus of the as an outgrowth of the 2008 competition was a Journalism faculty's car safety campaign to academic expertise and promote General Motors real-world experience. He and Safe Kids Buckle Up. points to the Department's The CSULB team created ability to draw from a a "Survive the Drive" rich field of professionals campaign and aimed it at working in Southern 'tweens (teenagers between California's public relations the ages of 11 and 14). community. The result, To make it both fun and Reis added, is a faculty that measureable, the university "offers students not only partnered with Long Beach's knowledge, information and Jackie Robinson Academy On the grounds of the Long Beach Memorial Medical real-life experience but the to create a "Survivor"- Center / Miller Children's Hospital, a team member opportunity to network.'' style obstacle course, using holds the doll named Malibu. To Ramirez, these General Motors vehicles. practical skills are among They set up four stations Michigan, the University of said. "To be on the team that the most important offering tips for safe driving. Georgia and the University brought CSULB back to the resources CSULB offers At station one, a Chevrolet of Florida. We hadn't placed top three was very fulfilling. public relations students. dealership offered an in the top three in quite a I almost didn't believe it "Students come out of this OnStar-equipped vehicle. At while and we all think our when I first heard." department knowing how station two, the Long Beach students really deserve Vazquez-Ramos said to write a press release, Police Department provided recognition for representing their success came from how to develop a media list a patrol car showing the us so well." two basic factors. "First, and all the things they need importance of sitting in the For Ramirez, it was we really thought outside to know in the field," she back seat. At station three, a smooth ride cushioned of the box," he said. "The said. "Other universities a trauma nurse from Long by hard work and a smart whole team was committed are more theoretical. They Beach's Miller Children's public relations strategy. 110 percent to making learn history, not tactics. Hospital explained the "The `Survive the Drive' our campaign unique and This recognition establishes importance of booster seats. campaign reached 'tweens engaging to our target us once again as a top At station four, Enterprise about vehicle safety in audience. Second, we were program." Rent-a-Car provided two a way that was fun and all motivated by our amazing The Bateman award was vehicles showing proper measurable," she said, coach Joni Ramirez." presented in October at the seatbelt use. "but it also promoted their Ramirez serves as annual PRSSA meeting in "One reason we were clients, General Motors vice president, health, for Detroit. First place went recognized," Ramirez said, and Safe Kids Buckle Up, the Los Angeles office of to New Orleans' Loyola "was the way we could better than any of the other Edelman public relations, University; in third place was measure the before-and- finalists. I remember one and she knew about the Texas Christian University. after reactions of more than of the GM judges telling us Bateman competition from "Loyola has consistently 300 students and show how she smiled during the entire her own experience as an finished in the top three for their attitudes changed about presentation." undergraduate. She was a the past 10 years," Ramirez vehicle safety and GM. Ramirez congratulated member of the first CSULB said, "so we are proud to Student feedback was very team members Monica team to enter – and win – in have rejoined their ranks positive." Bolds, Taryn Grows, Geoff 1994, the same year she after several years of not It was so positive that the Kutnick, Adrian Marquez earned her Bachelor of Arts being a top team." team was invited to Detroit and Armando Vazquez- degree in journalism. CSULB's most recent in May as one of only three Ramos. To Vazquez-Ramos, Ask Vazquez-Ramos to top-three finish came in teams competing in the their win was the high describe the team's biggest 2001 under the leadership of finals. "They wound up point of his undergraduate strength and he will tell Professor Emma Daugherty- taking second place," Reis experience. "This is you it was their diversity, Phillingane. "The pressure said, "defeating teams from something that hasn't been in terms of ethnicity and is on to do even better in places like the University of done in quite some time," he background, and also the 2009," Ramirez said. Winter 2009 Beach Byline / 7 journalism partners for success Hitting your stride at any university is a challenge for every student and in the Partners for Success mentoring program. personal and academic commitment, cultural issues, time management, skill Cal State Long Beach recognizes Partners for Success is a campus- development, career planning – and this. Since 2004, four Journalism wide service program that matches their own, individual sense of what is professors, Jennifer Fleming (starting volunteer faculty with new students Beach pride. in 2004), Chris Burnett (2006), who need encouragement and a little As of December 2008, more than Emma Daugherty-Phillingane (2006) boost, and the Journalism faculty is three dozen journalism students have and Chris Karadjov (2007) have recognized for its unusually high rate benefited from one-on-one relationships documented more than 1,000 one-on- of participation. with our four participating faculty one contact hours with first-generation Faculty members assist mentees members in the department. students who have chosen to participate in finding a good balance between They all have a story worth telling. People make student, who ar- the place rived as a freshman at By Jennifer Fleming the age of 51. Duke Think back to when you has carved were at Long Beach State. a unique You might remember Prof. Karadjov niche on a few interesting courses, campus as but your most vivid memo- the Opinions Editor with the ries likely came from your Daily 49er. It may be out of interactions and experiences the ordinary to mentor some- with people. Whether they one who is older than you, were fellow students, or but I see my relationship your favorite professors, it is Duke more as a partnership my belief that people make between news professionals the place. than as a traditional teacher- Partners for Success Mike Plaza / Daily 49er to-student mentorship. Duke allows me to be that go-to Professor Fleming with Partners for Success student is committed to everything person for students, most of Alfred Garcia, a junior in Chicano and Latino Studies. he does. We share vigorous them first-generation college discussions about current students, who would like a ship opportunities. We also The non- events and news industry helping hand and open ear talk about how to balance developments. as they navigate their way personal, professional and traditionalists Ivana Karapandzic came towards graduation. academic commitments, or to the United States from Since 2004, I've worked hot topics in the news, the By Christopher Karajov Serbia at the age of 4. She with more than 20 Partners latest blockbuster mov- was not the first in her fam- for Success students from ies and interesting books As a mentor since 2007, ily to attend college – her a variety of backgrounds. I we've read. I have worked with several mother is an accomplished meet my "Partner's students" As a result, my Partners students, but two stick out in biochemistry professor at several times a semester to for Success students become my mind. University of California, San discuss courses, graduate more than just students to Duke Rescola is a first- Diego - but Ivana had a dif- school strategies and intern- me, they become friends. generation, non-traditional ferent set of challenges. She 8 / Beach Byline Winter 2009 was interested in theater and Looking to life journalism, which means she approached a crossroads after graduation in terms of her job search By Emma Daugherty- more than once. When she Phillingane graduated last May, I sup- ported her decision to move Mentoring students is to New York City, where probably the most reward- she is working as a theater ing aspect of my work here critic and, at the same time, at CSULB. The Partners for auditioning for various stage Success Program provides roles. My mentorship contin- an opportunity for faculty to ues long-distance. work closely with students, Two students carving out helping them succeed aca- their own, uniquely creative Professor Daugherty-Phillingane donated textbooks to demically and in their chosen communication careers, one public relations students Bree Cahey (left) and Tanya profession. For me, this mentor learning from both Roberts (right). year has been an especially of them, three Partners for rewarding. Of my 14 student Success. Partners, four of them – Bree Cahey, Sheena Curry, Bruno Who can measure Guerra, and Tanya Roberts – the determination are Journalism students. Each student in the Part- to succeeed? ners Program has different needs. For some, I attend By Christopher Burnett conferences with their profes- sors, help them pick general Over the past two and education classes, assist in half years, my participation selecting a major, and ac- in Partners for Success has company them to Academic changed the way I view all Advising. Others focus CSULB students. In my solely on academics, and I've first few years, I was adviser arranged tutors and study to the Daily 49er and Dig sessions to help them achieve Magazine, so in entering the their chosen grades. program as a faculty mentor My most advanced stu- in August 2006, I thought I dents are focused on life after had a pretty good idea of the graduation. I assist them challenges faced by first-gen- with resumes, cover letters, eration students. Little from and portfolios; write recom- those experiences prepared mendation letters in support me for what I found. of their grad school applica- I'd like to think I have tions; nominate them for been a good mentor, but who awards; and help them find can measure the determina- Mike Plaza / Daily 49er internships and jobs. tion to succeed? And who Professor Burnett celebrates Raul Preciado's election to Tanya Roberts, who has can calculate the role fate the Associated Student Senate. been in the Partners Program plays in our lives? In No- for three years, is look- vember, one of my Partners however, was senseless. students, I learn from all of ing forward to beginning a students, junior civil engi- Likewise, I'd like to think I them - not just about their sought-after internship at neering major Jose Pacheco, played a role in helping Raul hopes, dreams and challeng- Long Beach Memorial Medi- 20, died in a car crash. He Preciado in his successful es, but how all of our lives cal Center in the spring. My had spent his first semesters election to the Associated intertwine. Journalism Partners were par- here on academic probation, Students Senate, and Julio Sometimes we succeed; ticularly rewarded this year, and I'd like to think I played Salgado, a journalism major, sometimes we don't. But we as I was able to gift each of a role in his rising GPA. The whose dream is to be a writer keep moving, and working them a library of Journalism truth is that his achievement and cartoonist. to make a difference with the and Public Relations text- was his own. His death, Mentoring my Partner's time we have. books for their own use. Winter 2009 Beach Byline / 9 Cover Story and Dr. William Mulligan, remember the brothers as standouts in public relations and Media Law. Mike Altieri was quiet, competitive and consistent. Marc Altieri challenged them in ways that elevated the learning environment. "It was evident to me as a professor that these two young men had a great deal of drive and the talent to make it," says Daugherty-Phillingane. "We still use a crisis plan Marc developed as a model for our public relations classes." In conversations with Beach Byline, the Altieris talked about their campus days and offered a rare look inside sports marketing. Marc Altieri (second from left) briefs hip hop singer Kanye West (third from left) before a Motorola event at Superbowl XL in Detroit. Marc graduated from CSULB in 1997. All in the M ike Altieri is in his 14th season with family the Kings, responsible for overseeing all aspects of communications, media relations, broadcasting and Web site operations. On game days, he arrives at 8 a.m. to read the newspapers, by Judith Frutig and online news about NHL teams around the league. Call them the Beach Brothers. They are two public Before most Southern Californians finish breakfast, relations alums, who grew up in the South Bay. Both he has established the Kings' are making waves in Southern California's lucrative story lines of the day. sports marketing industry. At 10:30, the media is already calling. "It's a M ike Altieri (B.A., 1992) is vice president of communications Taylor Made Golf, Toyota, and Motorola, but doesn't stop there. whether I was paid or not." Some people go to college for a degree. Some look for very social environment," Altieri says. "We get them to understand our message and broadcasting for the Neither do the Altieris. For a field to fit into. The Altieri points and get the message Los Angeles Kings, and any both of them, sports are a way brothers found a journalism- material," meaning statistics, media person who wants to of life. "My feeling is that public relations program that, game notes and a daily cover this NHL team has to hockey is the most exciting as Marc said, "tapped into me information packet about come through his office. His live sport there is," Mike says, and what I am." players and coaches. brother, Marc Altieri (B.A., "not football, not baseball, not Over years of building After practice, Altieri's 1997) is vice president of basketball, but hockey. The separate, successful sports staff holds a 30-minute marketing communications best thing about my career is marketing careers, the session for beat reporters. for Leader Enterprises, a that it's a fun job." brothers have stayed close to "They meet with the coaches sports public relations firm "I'm a sports fan by Cal State Long Beach. Two and players. We make in Seal Beach with a client nature," Marc adds. "I'm journalism professors, Emma sure they're available for list that starts with DirecTV, doing something I'd do Daugherty-Phillingane questions and interviews." 10 / Beach Byline Winter 2009 Cover Story By 4 p.m., Altieri is at Staples Center. He doesn't get home until 11:30. "It's a lot of high level energy," Altieri says. "The online world has changed the pace of professional hockey. We're forging new relationships." New media has opened digital doors to sports bloggers. "We've created our own Website to cover the team," says Altieri, who wants Kings fans to go to LAKings.com to get information straight from the source. "Hockey fans know they can get information on our site." It offers immediate access, "but fans know it's from the team. They want new stories but they don't want them filtered." Mike Altieri answers questions from reporters at a Los Angeles Kings press confer- ence. Mike graduated from CSULB in 1992. trusts that you're not trying to shoots. "He and I got to be and, "people took it as an M arc Altieri's mornings start at 8:30 in the Seal Beach offices of Leader manipulate their story." She found "a quack medical guy" from Stony Brook University, pretty tight," Altieri says, "I probably should write a book about what went on behind admission of guilt," Altieri says. "Now they're saying he'll never get into the Hall Enterprises. First order of who made comparisons the scenes." of Fame. It's too bad." business: sift through emails between Power Plate and Those were McGwire's from East Coast clients and work place vibrations. "You "glory days" and Altieri address overnight media needs, then meetings with key staff people. "We make sure know, tractors," he says. "She told me she had. I said, 'There's a world of difference fielded phone calls from as far as the Vatican. The Pope asked to meet McGwire M ike was the first Altieri to enroll. He was 25 and had worked in the dominoes are set up," he between calibrated vibrations during his American tour the aerospace industry for says. and a jackhammer.' " and Altieri arranged it. Then five years. "I made a huge At 11 a.m., client Altieri's afternoons focus came the steroid scandal, the decision to go back to school conference calls begin. He on client meetings and new Senate hearings, and behind- fulltime. I kept my head writes press releases and business; he usually works the-scenes negotiations. down and decided to get my directs projects and every until 6 p.m. Every month, he Altieri's advice to McGwire degree as quickly as I could." day is different. One of his spends considerable time in was different from what his His goal was 18 months. most frustrating was the day the field, working with each lawyers were saying. "He He carried 15 units a the Associated Press was of his clients. never told us one way or semester, and signed up for interested in a story about Some of his highest — another, but we counseled every summer and winter Power Plate, a fitness product and lowest — days came him to protect his legacy. session class he could find. that works with calibrated earlier in his career, when Altieri told McGwire, "I had no idea where I was vibrations. "I worked with he represented former St. "People understand that going. My goal was to find the reporter, gave her good Louis Cardinals slugger athletes are human and opportunities to grow into a information from unbiased Mark McGwire. Altieri was fallible." He warned career in professional sports." doctors," he says, "- soup to an account executive for Hill McGwire that he was in for In his senior year, Altieri nuts information, contacts and Knowlton, and McGwire "a rugged couple months," got to know a fellow student, who were familiar with came to them in 1998 during but implored him, "Don't who was interning with the technology, people who could the race to break Roger Maris' plead the Fifth. If you say California Angels. These talk about why they liked it or home run record. Altieri something positive, you'll were the days before the not." A good reporter "takes screened media requests and come out better." At the curriculum included an time to hear you out and accompanied him to photo end, McGuire made the plea internship class and Altieri Winter 2009 Beach Byline / 11 Cover Story was intrigued. "He opened "luck of the draw." He said best friend in the world," my eyes to the fact that internships were available with major sports teams." to himself, "I love sports. Writing and speaking comes easy. I want to go back to A sk either brother and the answer is the same: the big benefit from CSULB Marc says. "I can't even express it enough. We are different yet very similar." His friend invited him to school." He enrolled in the was learning the principles, He describes Mike as "easy a public relations seminar public relations program. writing and infrastructure of going. He doesn't rustle and one of the speakers was John Black hired Marc as enlightened public relations. feathers. When you knock John Black (B.A., 1982), vice an intern. At Lakers games, For Mike a major "ah hah" on his door, you know what president of public relations Marc sat with sportscasters moment came in a journalism you'll get. He's reliable and for the Los Angeles Lakers. and beat writers from the L.A. class. His major was speech consistent. If he can't do it, "I expressed to him that I Times and Daily News. "I got communications. "When I he tells you why. He's all was extremely interested in immersed in the media guys." signed up, they said 'you have about truth and reality." working with the Lakers," Like his brother, Marc took to have a minor.' I said 'uhhh, Mike describes himself Altieri says. Black surprised early morning classes and how about public relations?' as a "buttoned up" family him by offering him an internship. "Mike came across at first like an average college student," Black recalls, "but in the office, he really performed." worked for the Lakers. His income came from teaching drums, and another interest: He followed regular exercise regimen and took a job at a nightclub as a bouncer. and that meant news writing." In class, "We had a lesson on writing news leads." He didn't know what a lead was, but he tried. "The instructor raved about my work. She singled " man. Marc, he says, "is high-energy and passionate and a little edgier." He wears tattoos and at 38 is still living the singles lifestyle. Their collective strength " Mike Altieri's strength has He was an older student. my assignment out to the comes from their differences. always been his performance. In the Altieri tradition he was whole class, and said 'this guy They don't collaborate on In a short time, he was supervising the intern staff. His schedule was early Michael is my best friend in the world. morning classes, part-time I can't even express it enough. We work for the Lakers, and a full-time job promoting are different yet very similar. special events at the Forum — Marc Altieri - setting up exhibition committed, projects. "I games for professional roller focused and dedicated to gets it.' I said, 'Wow, I can don't rely on Mike for the hockey, indoor soccer and graduating in 18 months. do this!' It really pushed me Kings and he doesn't rely on tennis and volleyball teams. He remembers the day forward." me for his clients," Marc says. After graduation, he joined Daugherty-Phillingane said, Marc's biggest influence "The coolest thing comes the Kings at an entry-level "'I just got a call from Todd was a class in public relations from people we meet in the position and rose quickly to Brooks. He's calling from campaigns. "It all came to industry. Not a week goes the top. Hill and Knowlton, looking life in that class," he says. by that someone says, 'Mike for an intern in the sports "My grandmother was Altieri, is he your brother? division.' Sure enough, I active in Catholic Daughters He's the best PR guy in M arc Altieri, five years younger, followed the path Mike forged, at the same went in and got it." He graduated in May 1997 and went to work the of America," the nation's largest Catholic-women's charity. "They wanted to town.' I gain more credibility because of who he is." They're on the phone at age and under remarkably next Monday as an assistant build greater awareness for least once a day. Their private similar circumstances. account executive at Hill and the organization, and they times come on the golf course Marc came from a world Knowlton (H&K). His career wanted to keep themselves and they're both involved in of music. In high school, path is a direct trajectory from contemporary." He wrote a a fantasy sports team. A few he played drums and wore H&K to DirecTV's various public relations plan. "That weeks ago, they took a trip to long hair. His day job was sports services, back to H&K, was my case study. It let me the Harbor Town Golf Course at an airfreight office, but still handling DirecTV, then work with my grandmother, at Hilton Head. "Playing at 5 p.m. he headed to the on with Todd Brooks to who I admired and loved. golf at Hilton Head is like a music, which was "great fun" open the West Coast offices And it was a real business." baseball fan going to Yankee until he turned 22 and began of Leader Enterprises, a Stadium," Marc says. Mike "seeing the same guys at 45 marketing firm based in brought his wife and son. still working the counter at a guitar center." He knew the industry was all about Georgia with a reputation for creating PR campaigns with a news component. I n the end, their success comes in shared experiences. "Michael is my Marc brought some friends. And memories of their 49er days at the Beach. 12 / Beach Byline Winter 2009 Lee Brown Reading Room Honoring a popular instructor Mike Plaza / Daily 49er A popular, highly regarded instructor and advisor, Dr. Lee Brown will be honored by hav- By Raul Reis of the Lee Brown Reading ing the reading Room. The facility will be a room named As department chair, I'm place where students can study, after him. pleased to announce the read, congregate and meet for kick-off of a gift-matching group projects. campaign to honor Journalism The donations will allow us professor and adviser Lee to purchase new equipment, Brown for his many years of furniture and books, and to dedication to the students and renovate our current reading the program. room. Dr. Brown, who is now a If you want to donate to this professor emeritus teaching cause, please use the envelope Media Law, is a popular enclosed with your copy of the instructor who has taught magazine, write a check to the and advised generations of CSULB Foundation and write journalism students. "Lee Brown Reading Room" An anonymous donor in the memo line, or include a pledged to match up to $5,000 note assigning your donation to in funds to finance the creation this campaign. Thank you! Winter 2009 Beach Byline / 13 Journalism Day Daily 49er Students sit in on a panel discussion about politics during last year's Journalism Day at Beach Auditorium. Politics, media talked with faculty members Judith Frutig and Barbara and the future of Kingsley-Wilson. local news With all the talk about newspaper layoffs, declining circulation and advertising, and general financial troubles, it's no wonder so many J journalists and informed American readers are questioning the future ournalism Day 2008 of local news. Scott Martelle, of the newspaper industry. But are they asking the right questions? It drew a capacity crowd former L.A. Times political seems to us that the real questions are: What kind of journalism we of students and faculty writer, blogger and author, will have among the newspapers that manage to stay alive? Will we to Beach Auditorium for delivered opening remarks have rich, hard-hitting, shoe leather journalism? Or will the surviving speeches and panels about and shared stories from the newspapers downplay serious stories in favor of softer news that panders politics, media and the future campaign trail. Afterwards, he to advertisers? MARTELLE: That's the big 14 / Beach Byline Winter 2009 Journalism Day '' S "Global Media, Global Citizens" will highlight 2009 Journalism Day . . . get com- ave this date: Journalism Day 2009 will convene fortable work- Tuesday, April 28, in the USU Ballroom, from 9 a.m. ing with digitial to 3 p.m. video, audio Our theme is "Global Media, Global Citizens" and we're files, etc., They looking forward to the wit and wisdom of international are the new correspondents, who will analyze the challenges and bricks and opportunities for overseas correspondents in an era of mortar of shrinking media budgets. telling a story. The program will be followed by a student awards reception '' in the Karl Anatol Center at 5 p.m. Journalism alumni and parents are encouraged to attend. question. The old model of advertisers interest outlets, and something like is broken, then blow it up — maybe supporting the journalism has Politico targets a specific audience. kill off comics, sports section, etc. and crumbled. Whether journalists can keep The L.A. Times has its political blog, see what the slashed overhead would up that wall as everything moves to which tries to hit the same audience, be, and whether they can rebuild to the Internet will be key. We're already but remember Politico is also a print make their basic mission sustainable. seeing new models, like the local San publication. In essence it's a hybrid In Detroit the papers are about to stop Diego site that focuses on city news, of an old-style trade publication, like home delivery except for Thursday, and the Pro Publica folks, but they rely Congressional Quarterly, but also a Friday and Sunday, saving millions in on foundation money. I'm not sure how new web entity. the process. It's unclear whether that's well that will work for the long term, As for HuffPo — is that making business suicide or the kind of radical and whether they'll have to move to an money? I think HuffPo's viewership change that will save the journalistic Internet-ad model. But the less money says more about the power of celebrity mission. We'll see soon enough. there is in the system, the less solid and the pandering that I mentioned Lots of young people are looking shoe-leather journalism will get done. before, articles targeting an audience for journalism jobs. What advice can Journalists need to eat, too. Pandering receptive to a specific political take. you give them about the practical though, likely won't be to advertisers, It reflects the fragmentation of and personal skills they need? but to readers. Few advertisers put politics, building on the "us v. them" MARTELLE: Be creative, adaptive money into sites because they like what mentality that has ground meaningful and collegial. Understand that the the site says. In theory, advertisers … national discourse to a halt. I also basics of reporting are the same across are more interested in who the readers haven't seen much original reporting the media — informed skepticism, are — gravitating affluent folks with by them, mostly opinion built around broad curiosity, and wide exposure pocket money who might be enticed to current events — which is not a bad to the various strata of modern buy their products. So a bigger risk is thing, but its not likely to replace a American life. This is not high-tech pandering to readers, and we already good D.C. bureau by a newspaper… engineering — it's a craft and the tools see some of that in blogs. It may become a model for crowd- are intellectual. On the skills side, get sourcing journalism but so far it seems comfortable working with digital video, The Internet has opened up a to be more of the moment. audio files, etc., and looking at different whole new audience for online media ways to use narrative structure. They outlets. Why didn't newspapers What else should newspapers be are the new bricks and mortar of telling like the Los Angeles Times start a doing to use their clout to serve the a story, whether it's on the printed page Huffington Post or Politico-style public in ways they're not being or in a hybrid of media. popular Web site before Arianna and served at the moment? the folks at Politico did? MARTELLE: Staying alive is the Martelle, a veteran journalist, was MARTELLE: This is a bit outside biggest thing at this point. And cut the one of 140 editorial employees laid off my area — I never spent much time fluff ahead of the coverage that is its last summer by the Los Angeles Times. in executive suites — but I have a few civic responsibility. They keep trying During 2008, the Times announced thoughts. Newspapers are general to shrink in broad stokes. If the model layoffs of 250 employees. Winter 2009 Beach Byline / 15 Scholarships and Awards Journalism students honored By Judith Frutig Vasquez awarded top Toyota Scholarship In 2008, the Department awarded 11 scholarships to by Rolando Rodriguez able to study Chinese for a the Center for Disabled more than a dozen deserving few years now. It is really Students help you? journalism majors. The value Pursuing a double major fun to learn a whole new Vasquez: Technology of these scholarships ranged in Journalism and Chinese language, with its history and plays an important role. from $250 to $4,400, for Studies would challenge its culture. And being the first I find what books my a combined total of more any student, but Anthony student in the United States professors are going to use than $12,000 in scholarship Vasquez does it hands-on and that can read Chinese Braille next semester and get them funds. In recent years, without his sight. is really neat. I have done a through the bookstore…They Toyota Motor Sports has Vasquez, 21, is a senior few stories for the 49er. The take the book, scan it, and generously supported the with congenital glaucoma. latest thing I am looking to put it on a CD or on a flash department's most valuable He lives on campus, listens expand on is podcast — talk drive. They convert the book scholarship, the "Toyota closely and excels at almost to people, record them and from a scanned image to Motor Sports/Shaw Glick everything he does. Since post the interview online. text that I read on my laptop Award," worth more than arriving in 2005, Vasquez I have studied abroad computer. $4,400. has been a stand-out in all twice. I went to China for How does the screen aspects of student life at Cal two weeks in January. It was reader work? SCHOLARSHIPS State Long Beach. one of those things where it Vasquez: It's a program • Toyota Motor Sports/ On Journalism Day 2008 was like, "How am I going that reads anything out loud Shav Glick Award he won his most recent laurel to do this?" But I succeeded. on the screen. It can be ($4,400): Anthony Vasquez for outstanding scholarship, Then in the summer I went online, any website, or my • Phyllis Jackson the $4,400 Toyota Motor to Nanjing (China). It tested current work file. Memorial Scholarship Sports/Shav Glick my independent skills. It was How has your condition ($1,000): Janice Blanco and scholarship. like…"Yeah, its cool, let's made you the student and Rosaura Figueroa Toyota Motor Sports see what else I can do." I am the person that you are • Robert A. Steffes established the scholarship constantly looking for new today? Photojournalism in 2007 to honor the late Los limits. As for my difficulties, Vasquez: It has a lot to Scholarship ($500): Martine Angeles Times sportswriter I really have not had any that do with it. I am aware of Cajucom and Michael Plaza Shav Glick, the "dean" of any normal college student everything around me more. • Bobit Business Media motor sports and racing, and deals with. But as far as When you do not see, your Scholarship ($500): Dale to support an outstanding challenges, I think I am ok. other senses get sharpened Johnson and Brandi Perez student journalist during his Why did you choose up because you have to use • Gail Savitz Barfield or her senior year. Vasquez Journalism and Chinese them more. It has also made Scholarship ($500): will use the award to cover studies as a double major? me a little more ambitious in Brittany Hanson all his education-related What made you want to life...It makes you appreciate • Edison Institute expenses – tuition, fees learn Chinese? everything. Endowment (Energy) books and supplies - for two Vasquez: I wanted to What do you want to do Scholarship ($500): Anna semesters. try something not common. after you graduate? Mavromati and Margaret Before the ceremony, I was thinking Arabic, Vasquez: My ideal thing Sharpe I talked to Anthony about Chinese, and Japanese. It was would be to get into the news • Beach Charities his life here at CSULB, the one of those things where industry, to do something Scholarship ($500): Julio challenges and opportunities I put a lot of thought into it with radio reporting. Salgado and Fernando he faces, and where he wants and they say [Chinese] is Something like what NPR Romero to go from here. one of the hardest languages. does. I can also see myself • Don Brackenbury Tell us about your Lets see how hard it is, if I teaching English or Spanish. Scholarship ($300): experience here on campus. can do it, good - if I can't, at I do not want to rule anything Geoffrey Kutnick and What are some of your least I can say I tried. out, exactly. Something with Monique Spencer difficulties and some of What role does either news or education. • Copley Scholarship your accomplishments? technology play in your Most likely I would like to ($250): Esmeralda Gonzalez Vasquez: I have been scholarship and how does go to graduate school. • Richard Cross 16 / Beach Byline Winter 2009 " Scholarships and Awards ...Being the first student in the United States that can read Chinese Braille is really neat. Victoria Sanchez Toyota Motor Sports/Shav Glick scholarship winner Anthony Vasquez, left, expresses appreciation to graduate student Brett Everett, who assisted him in converting this Chinese text into Braille. Journalism Scholarship PRINT • Outstanding Nguyen, Rebecca Weiss- ($300): Monica Bolds and • Outstanding Print Achievement: Edward Wilhite Tiffany Rider Graduate: Bradley Zint Hernandez, Samantha ONLINE • Associate Students Gift • Professional Promise in Kercheval • Excellence in Online Card ($150): Elizabeth Print Journalism: Colleen Journalism: Monica Spurbeck Donnelly, Tiffany Rider, BROADCAST Sullivan Lauren Williams. • Outstanding Broadcast • Excellence in Media DEPARTMENT Graduate: Kendra Fujino Design: Allison Baldwin AWARDS PUBLIC RELATIONS and Ashley LaFerriere and Andrew Franks • Outstanding Public • Outstanding Broadcast • Excellence in Online OVERALL Relations Graduate: News Writing: Karen Journalism Project • Outstanding Journalism Armando Vazquez-Ramos Burrola, Michael Mazzarino, Development: Bita Hodaei, Graduate: Jennifer • Professional Promise: Ricshan Rankins Samantha Kercheval, Peter Stockdale Katherine Shepard, • Professional Promise: Nguyen, Duke Rescola, Elizabeth Spurbeck Bowe Fertig, Aini Gu, Twee Stephen Sabetti Winter 2009 Beach Byline / 17 Faculty at a glance Carol Perruso The Journalism faculty kicked off the 2008-2009 academic year on Sept. 5 with its second annual faculty retreat. Nineteen full-time and part-time professors and lecturers discussed the Department's upcoming re-accreditation process. High on the agenda were issues that included: How best to advise our students, our presence on Beach- board and Facebook, accreditation efforts and the internal self-study assessment process now underway and our internal assessment process set to begin in a few months. This CSULB-defined project will evaluate how well the Department is doing in areas such as advising, curriculum, diversity, resources, and faculty scholarship. We will use AEJMC's nine accreditation standards as our blueprint for our own internal assessment and self-study report. The Department of Journalism of Journalism. He taught at and the Newswriter's Handbook Contributions to the Public offers a talented faculty, who Syracuse University's S.I. (2006), and has published Relations Profession and to the bring to the classroom an Newhouse School of Public numerous articles in academic Community" by the Orange intelligent balance of academic Communications, and was journals. His most recent County Chapter of the Public and professional credentials founding chair of AEJMC's scholarly article is "Determinants Relations Society of America. appropriate to our mission. In Media Ethics Interest Group, of Electoral Support for Anti- She has also taught at California an uncertain budget year, the now the Media Ethics Division. Gay Marriage Constitutional State University, Fullerton; university is fine-tuning the class Babcock also directs AEJMC's Amendments: An Examination Chapman University; Michigan schedules, but as we go to press, annual media ethics teaching Of Ballot Measures in the States," State University; and Carlow here are brief profiles of the workshop. His professional in the Journal of Homosexuality College in Pittsburgh, and has 10 full-time and part-time teaching experience includes working for (2009). years of professional experience faculty for the upcoming spring the Christian Science Monitor. • Emma Daugherty-Phillingane in nonprofit and agency public semester. • Dr. Christopher Burnett is a is a tenured professor who has relations. tenured professor who joined the taught in the department since • Jennifer Fleming is a tenured FULL TIME faculty in 2001 after 20 years of 1990. Daugherty-Philingame is professor and has taught in the FACULTY professional experience in print accredited by the Public Relations Department since 2002. Fleming's • Dr. William Babcock is a journalism and public relations. Society of America. She was professional experience includes tenured professor and former He co-authored California awarded the "2001 Distinguished working as a writer and producer Chairman of the Department Political Almanac 2007-08 (2007) Service Award for Outstanding for some of Canada's highest- 18 / Beach Byline Winter 2009 rated national news and current International University, where served as a former Chairman of ADJUNCT FACULTY affairs programs. She has been for three years she coordinated the Department of Journalism, • Dr. Lee Brown has held tenure published in New Media Literacy: the only Spanish-Language former publisher of Forty-Niner and advanced academic rank at A Volume in the New Agendas master's degree program in Publications and CEO of the Cal State Long Beach, San Diego Book Series, Encyclopedia of investigative journalism in the California Intercollegiate Press State University, the University Journalism, UCLA Journal of U.S. She a veteran journalist in Association. Mulligan also taught of Maryland, and Buffalo State Education & Information Studies, her native Brazil with experience at the University of Missouri College (SUNY). He is the author MC & News, Journalism & as a reporter and editor of the Journalism School, and at Stephen of one book, co-author of another, Mass Communication Quarterly, daily "Estado de S. Paulo" F. Austin State University. and of several chapters in books. Journal of Broadcasting and "Nova," the Portuguese Mulligan has extensive His professional experience & Electronic Media, and version of Cosmopolitan. She newspaper editing experience includes serving as metropolitan Business Research Yearbook: was a Fulbright Scholar at the from Kentucky to Beijing, editor of the Long Beach Press- Global Business Perspectives, University of Florida, where China. He was the curriculum Telegram, as a reporter for the International Journal of she earned her Ph.D. in Mass development coordinator for the Long Beach Independent and the Learning. Her entry on Fox Communications in 2000. Certificate in Journalism Program, Orange County Evening News. News will be published in the • Dr. Christopher Karajov is an co-sponsored by Cal State Long He also has served as a copy upcoming Encyclopedia of assistant professor who joined the Beach, and China Business editor for the Washington Star and Journalism (2009). faculty in August 2005. He has Media Conglomerate (CBMC), the San Diego Union. • Judith Frutig joined the also taught at State University of Beijing. He published Project • Brant Burkey has more than faculty in 2005 as an instructor, New York (SUNY) at Oswego. Forty-Niner: A Feasibility Study 10 years of professional media and serves as editor of Beach Karajov became a journalist in his on Re-Vitalizing the Daily Forty- and journalism experience. In Byline. Her professional native Bulgaria in 1989 when the Niner and Dig Magazine, Cal addition to lecturing at Cal State experience includes three decades Berlin Wall fell, and he worked as State Long Beach (2008). Long Beach, he is a social science in the related fields of print and a senior government reporter for • Dr. Danny Paskin joined the teacher and journalism adviser for broadcast journalism, corporate Bulgaria's largest daily, 24 Hours. faculty in 2008 as an assistant the Norwalk-La Mirada Unified communications and political He received a Washington-based professor. Paskin was born and School District, where he created public relations. She worked for fellowship as an international raised in Rio de Janeiro, Brazil, a newspaper program at John The Christian Science Monitor journalist in June 1996 and spent where he earned an associate's Glenn High School. (her 10-part feature series six months as a reporter for the degree in Data Processing • Lisa Cox produces the Prime "America's Ten Most Livable Dallas Morning News. and a bachelor's degree in News Weekend broadcast at Cities," was nominated for a • Barbara Kingsley-Wilson Communication. In 1998, he KTLA, the Tribune Company's Pulitzer Prize), Detroit Free Press, joined the faculty in 2004 as migrated to Florida to pursue Los Angeles flagship station. and Newsweek magazine (while an instructor and also serves graduate studies at the University She is president of the Black earning her bachelor's degree at as publications adviser to the of Miami. His master's degree is Journalists Association of Wayne State University). She was Daily 49er and Dig Magazine. in Journalism and his Ph.D. is in Southern California, the Los a press secretary for two statewide Her professional experience International Relations. Paskin Angeles affiliate chapter of the campaigns, three regional includes 20 years covering courts, worked for the Miami Herald National Association of Black initiatives and numerous city crime, education and sports for as a graphics designer, and was Journalists. She began her council races. She also worked the Orange County Register, awarded three prestigious awards journalism career more than 18 as a speechwriter and spokesman Cleveland Plain Dealer and from the Society for News years ago as a news apprentice for the Irvine Company, and as a Rochester (N.Y) Times-Union. Design (SND) for coverage of at KABC. She has been an communications consultant for She spent the summer of 1995 the 2006 FIFA World Cup. He executive producer, desk editor, clients in real estate development in Amman, Jordan, as part of a also worked at the Fort Myers associate producer, writer, and and municipal government. Her Near and Middle East Research News-Press as a copy editor/ producer at CBS News and NBC writing skills have been honored Training Program grant to study page designer. News in New York, E! News, by the Detroit Press Club, and women and sports. She also wrote • Carla Yarbrough joined the WNBC, KCBS/KCAL and the Orange County chapter of sports for USA Today and worked faculty as an assistant professor several local stations in Miami, the Public Relations Society as an intern with the Associated in 2004. Yarbrough worked Boston, Washington, D.C., and of America and International Press in Tel Aviv, Israel. During in broadcast television for 15 Birmingham, Ala. Cox has Association for Business 10 years at the Register, she won years. She was the director of earned several Edward R. Murrow Communication. an Orange County Press Club special programs and community and NABJ awards, an Emmy • Dr. Heloiza Golbspan Award and wrote two stories as outreach for WTNH in New nomination, and an Associated Herscovitz is an assistant part of the Pulitzer Prize-winning Haven, Conn. On-camera, she Press award. professor who joined the coverage of a fertility scandal in was the host and producer of • Holly Ferris is president of department in August 2006. 1996. "What's Goin' On," a community Ferris Communications, a public Herscovitz taught at the School • Dr. William Mulligan is a affairs program focusing on relations and marketing consulting of Journalism and Mass tenured professor who joined the education, business and culture in firm founded in November 2003. Communication of Florida faculty in August 1986. He has Connecticut for four years. Before launching her business, Winter 2009 Beach Byline / 19 Ferris spent 12 years at Toyota • Gary Metzker is the design magazines and as managing editor of Sullivan & Associates, a Motor Sales. and production adviser for the or associate editor of three. She healthcare communications • Greg Hardesty is a feature Daily 49er and content adviser for also has worked as a writer and/ agency in Huntington Beach. writer and a general assignment Daily49er.com. He has been in or editor of consumer magazines, Sullivan serves on the board of reporter for the Orange County the newspaper business almost 40 including Orange Coast, Long the Southern California Chapter Register, which he joined in years. A University of Missouri Beach Magazine and Natural of Healthcare Businesswomen's 1997 as a business reporter. He graduate, Metzker has worked Health. For a decade, Nye was the Association, an organization has taught journalism classes at at newspapers in Delaware, English editor for a Taiwanese- dedicated to furthering the Cal State Long Beach for three Missouri, Florida and California. based nonprofit that published advancement of women in years and also teaches at Cal State For the last 24 years, he has books and journals aimed at healthcare. She also provides Fullerton. Hardesty started his been at the Los Angeles Times introducing traditional Chinese public relations assistance to professional career as a reporter working in positions from sports medicine to American audiences. several nonprofit organizations, and editor for business lifestyle news editor, metro news editor, An adjunct faculty member including the Junior League of monthlies in Orange County. page one editor and most recently since 1987, Nye also has taught Orange County, and the Center After four years, he moved to senior editor. Metzker was part of journalism at Cal State Fullerton, Dance Alliance, a support group Tokyo to teach English for a year four L.A. Times' teams that won public relations at Long Beach of the Orange County Performing and stayed five more years as a Pulitzer Prizes for breaking and City College, and philosophy Arts Center, where she has held copy editor for the Japan Times, spot news, and was the designer and writing at the University of a board position. Sullivan has an English-language daily. He for stories that earned Pulitzer Phoenix. served on the editorial boards returned to Southern California Prizes for photography and best • Joni Ramirez serves as vice of PRSA's Health Academy in 1995 and worked as a page feature. Metzker also has won two president, health, for the Los Newsletter and QRC Advisor, designer and copy editor for the Los Angeles Press Club awards Angeles office of Edelman public formerly a leading publication for Glendale News-Press and The and two Medals of Honor from relations, the world's largest healthcare risk managers. (Newport Beach-Costa Mesa) the Society for News Design. independent public relations • Donna Wares is a book editor Daily Pilot before joining the • Ron Milligan's professional firm, and has been on the adjunct who specializes in nonfiction Register. career spanned television, journalism faculty for more projects, and an award-winning • Peter Larsen is a reporter at radio and print before he began than 10 years. Before joining journalist who has worked at the Orange County Register, teaching in the California State Edelman, she was director of the Los Angeles Times, Orange and currently covers pop culture University system in 1986. As a marketing and public relations County Register, and Miami such as TV, music, movies and broadcast journalist he worked as for Miller Children's Hospital/ Herald. She joined the adjunct books. He also writes a pop a national network television and Long Beach Memorial Medical faculty in 2001. Wares is a former culture blog at www.ocregister. radio correspondent at ABC and Center, overseeing a $3 million national weekend editor at the com/pedrowatcher. In 14 years for nearly three years as a war internal and external marketing Los Angeles Times, and also at the Register, he's also covered correspondent covering Vietnam and communications program. served as deputy city editor in the government, politics, and for Westinghouse Broadcasting. Ramirez also spent eight years Times Orange County edition. general-assignment stories. He At the local level, he worked for in agency public relations with She was a project reporter and has worked as a journalist for 20 WTIC in Farmington, Conn. As a clients in the biotech, medical legal affairs editor at the Orange years. print journalist, Milligan worked device, health information, County Register, where she won • Suzanne Mapes is a freelance as a foreign correspondent for managed care, provider and a series of national awards for photojournalist and has worked the Reuters and United Press pharmaceutical industries. investigating corruption and drug as a professional photographer International bureaus in Madrid, • Nicholas Roman is the senior trafficking at the nation's largest since graduating from University Spain, and as managing editor of news editor for KPCC public women's prison. She is editor of of California, San Diego in the English language magazines radio and directs the work of Paper Tigers, a book editing and 1992. Her teaching career Guidepost and later Tab, serving nine reporters, four anchors, two writing firm, and is co-founder began at Long Beach City the large American and British producers and a deputy news of CaliforniaAuthors.com. She College in 2000. Her career in communities in Spain at the time. editor. He has worked in Southern recently authored Great Escapes: photojournalism started at the He worked in print before going California public radio for 27 Southern California, a collection Orange County Register where overseas for the Las Vegas Sun as years. Since 1992, he has taught of exceptional Southern California she worked on the community a general assignment and police more than 250 broadcast students road trips, from San Diego to the and daily editions. She left the reporter and at a different time how to research, write and Gaviota Coast and from Catalina Register in 1997, and spent three as sports editor. He also worked produce radio news. Among his Island to the Mojave Desert. years in New York City working at the Torrance Daily Breeze as a top students are KPBS education Wares is the editor of the best- for the Associated Press as a copy editor. reporter Ana Tintocalis (B.A., selling anthology My California: photo editor, at Time Magazine's • Heidi Nye has worked in 2001), freelance reporter Jeff Journeys by Great Writers. "Time For Kids" Edition and print journalism, primarily Malanca (B.A., 1995), and KPPC — For complete biographical in her own freelance business. in magazines but also with reporter Susan Valot (Cal State, sketches of the Journalism In 2000, Mapes returned to newspapers and newsletters. She Fullerton, 1997) faculty, please visit our Web California. has served as editor-in-chief of six • Barbara Sullivan is president site: www.csulb.edu/journalism 20 / Beach Byline Winter 2009 WHO'S & Class Notes doing WHAT WHERE 1974 Neyman has Juan Suarez awarded posthumous can never remember them all! What I can tell you is Russell Scott that the place is addicting, degree in November relocated to Western Puget and I feel as though I have Sound in Washington State. about 12,500 pets (fish and By Peter Larsen He's just completed his otherwise)! Also, I still enjoy second book, Shadows of the photography and gardening, Journalism major Mast. and getting together with my Juan Manuel Suarez, now college-age niece and who worked to finish his nephew. I haven't been to degree despite a two-year 1977 writes, "I'm Italy, where I have family and battle with cancer, died in friends, for many years, but September. He was 23. Josie Cabiglio enjoy talking to my contacts He graduated in May on disability because of a using Skype and a Webcam, one class short of his back problem, but do some and I just love it!" diploma, and was awarded freelancing, when I can, and a posthumous degree last also some translating from month, his father Jaime 1978 is living in Juan Suarez (B.A., 2008) English into Italian for a Suarez said. project that hopefully will Suarez lived with his two years, he stoically result in the sainthood of a Joseph Blume family in Irvine. He loved endured rounds of surgery, now-deceased priest (I can't Stanton. soccer, traipsing around radiation and chemotherapy say more, because I have to Victoria Sorensen Gammer the world (his parents treatment. "Once I asked keep that project confidential; lives in Long Beach with her were from Switzerland and him if he was mad with suffice it to say that the husband, Steven, who was a Colombia, and he grew up me or God or the world," translated letters ultimately pre-med student during the in both countries), and had his father said. "Juan said, will be going to the Vatican 1960s. She works as a free- an eclectic taste in music 'Why should I? This could for review)." During free lance writer. She is working that ranged from Bob happen to anyone.' To the time, "I volunteer at the on a children's travel series Marley and Manu Chao to last minute he was brave." Aquarium of the Pacific in book project and looking Radiohead and Eric Satie. In addition to his father, Long Beach, where I'm a for a publisher or agent. If In July 2006, Suarez Suarez is survived by his day captain for the Education interested, contact can be collapsed with severe head mother, Christine Suarez, Department (I'm in charge made through my e-mail" at pain and was diagnosed and two sisters, Nina and of the exhibit interpreters on firstname.lastname@example.com. with a brain tumor. For Vanessa Suarez. Tuesdays, and for putting Roderick James Lyons is together the volunteer living in Sherman Oaks, in Reno, Nevada. Last and accounting services to schedule for the day), and California September, he joined Rand Northern Nevada for 20 am also on the all-volunteer & Associates as a senior years. Gostin is a former Speaker's Bureau and Green marketing strategist. Rand photojournalist with the 1985lives and works Team, and occasionally blog & Associates is a CPA and Associated Press. He taught for the Aquarium. I wear business advising firm that photojournalism for five so many hats there that I Ira Gostin has provided tax planning years as an adjunct professor Winter 2009 Beach Byline / 21 marketing representative for Long Beach Memorial Medical Center. Jodie Marissa Rowland is living in Mountain View, California. Tiffany Lenaeus Seibert lives in Long Beach with her husband Robert. Lesley Nickus Valadez lives in Stuttgart, Arkansas, with her husband Gabriel, and works as managing editor of the Stuttgart Daily Leader, owned by Gatehouse Media. When tornadoes swept through Arkansas last May, Stuttgart's business district took a hard hit and the National Guard came Lesley Nickus Valdez in to maintain order. "We The scene at Stuttgart, Arkansas, after it was hit by a tornado in May 2008. Lesley are OK," Lesley wrote in an Nickus Valdez (B.A., 2005) lives in the city and submitted the photo. She wrote "We email message to Professor are OK" to Lee Brown, professor in the Department of Journalism, when it happened. Lee Brown. "Gabe and I live on the opposite side of town 1988 1993 lives in at the University of Nevada, from where it hit, but the before changing careers, whole city has been affected and continues to mentor Paul M. Moromisato lives Diana Sanchez because it hit all the places photojournalism students in Victorville, California, Canyon Country and works where we get our food." and young professionals. In with his wife Kristine Marie. as the public & community Gerry Alan Wachovsky 2008, Gostin received the relations director for the Van is living in Lakewood, ACE award from the Reno- Nuys Airport. California. 1989 Shirley is living Tahoe chapter 1997 lives in 2006 is of the Eric Robert American in Tipp City, Ohio, with his Marketing wife, the former Staci Ann Karen L. Ingram Jennifer Frehn Association Burgus. He works as vice- Long Beach and works as a working as city editor of for president & general manager nurse practitioner at the VA the Huntington Beach outstanding at the Midmark Corporation Medical Center, just a few Independent. Gostin marketing in nearby Versailles. blocks from the CSULB Alexandra Valle Varela strategy. campus is living in Bakersfield, After graduating with California, with her husband 1991Beaudry lives a bachelor's degree in Steve. 1999 lives in photojournalism, he earned an MBA from the University Kimberly 2007 lives of Phoenix. in Murrieta, California, and Ricca Silverio works at Kaiser Permanente Irvine and is working as an in Riverside as a board- account director for Bock Christina Fumia 1987 lives in certified physician assistant. Communications, which is in Huntington Beach and "I switched careers into conveniently headquartered is working as marketing Rolando Otera medicine after graduating on Red Hill Ave. in Irvine coordinator for El Pollo Deerfield Beach, Florida, and CSULB " she says. "I am Loco at their corporate 2005Gallina- is currently working at the doing very well and am offices in Costa Mesa. South Florida Sun Sentinel as happy in my field." Donna Williams is living in a photo editor. Sandra D. Norwalk, California. Gruner lives in Lakewood, California, and works as a 22 / Beach Byline Winter 2009 Former 49er editor was "fun loving We'd like to know guy" who took journalism seriously what you're up to Please let us know what you are doing these days. Send us an e-mail to firstname.lastname@example.com. Or you can also mail your informationt to CSULB Department of Journalism, 1250 Bellflower Blvd., SS/PA 024, Long Beach, CA Please include the following information: • Name / Maiden name • Address • Home phone / Bus. phone # • E-Mail address • Graduation Date / Option / Advanced degrees Robert Judge, former 49er editor, died in May. • Employer / Length of employment / Position • Special comments / Awards By Judith Frutig where he was responsible for employee and dealer 2008 has joined Robert Judge (1975), communications. He later editor of the Daily 49er in worked for Northrop- work. Danielle is taking a the 1974-75 academic year, Grumman. Monica Bolds one-year MBA program died in May at Long Beach Judge and Palke served the Los Angeles office of at CSULB and is set to Veteran's Hospital. He was in Vietnam, but their bond Edelman Public Relations graduate in 2009. 59 years old. was sports. In the '70s as an assistant account Judge is remembered and '80s, they attended executive. Faculty as a "fun-loving guy" who Dodgers, Angels, Kings Her classmates, Armando took journalism seriously. and Lakers games, often Vazquez-Ramos and Reunionof "Those days at the Daily sitting in the cheap seats Adrian Marquez, also 49er were busy," said with Tommy Farmer, are working at Edelman fellow journalism major Cabiglio and other CSULB as winter interns. All three Former Department Ken Palke (B.A., 1975), alums. December graduates were Journalism chairs Wayne "with stories to cover, term Cabilgio remembers members of the 2008 Kelly and Frank Wylie got papers to write, classes to Judge as "a good, loyal Bateman Team, which won together in June at Wylie's attend and an occasional friend with a great sense of second place at a national ranch home north of Santa visit to the off-campus 49er humor, who was a loving, competition held in Detroit Cruz. Wylie, who headed Tavern for a cold beer." caring and proud husband, last spring. (See Bateman the public relations option Judge was legendary for father, and grandfather." story on page 6. They were for several years, is now a stunts that included a cross- He was stricken with coached by CSULB Adjunct retired "gentleman farmer" campus streaking party of progressive supranuclear Lecturer Joni Ramirez, who who, along with wife Judy, journalism majors. Palke palsy, a debilitating disease serves as vice president, tends a large orchard whose and Judge worked together that rendered him reliant health, at Edelman's Los bounty they sell at local for a year at the Palos on care that was selflessly Angeles office. Said organic markets. He also Verdes Peninsula News. provided by his wife, Armando: "Networking serves as photographer for "The hours were long Debbie Bolten Judge, and pays off." travel writer wife Judy on (harder on Bob with a wife two sons, Erick, 18, and Stephanie Thara lives many of her globe trotting and daughter), the pay was Kevin, 15. "Bob Judge was in Cerritos and sends assignments. low (hard on all of us), and a man of integrity," Palke this message to all of her Kelly, who founded the the deadlines were constant said. fellow Journalism alumni: Photojournalism Option in – but we had a ball!" Palke "He had a keen wit and a "Go Beach!" 1976 and was its head for said. wonderful sense of humor. Danielle Thomas lives 23 years, was visiting Wylie Judge moved on to Bob was a dear friend and in Blythe, California. during one of his frequent Toyota Corp., said Josie I am a better person for Her minor concentration trips to San Jose to visit a Cabiglio (B.A., 1977), knowing him." was marketing and she is son, who teaches at West currently pursuing graduate Valley College in Saratoga. Winter 2009 Beach Byline / 23 JOURNALISM DAY 20 AT CAL STATE 09 LONG BEACH GLOBAL MEDIA GLOBAL CITIZENS APRIL 28 INTERNATIONAL MEDIA PROFESSIONALS IN A GLOBALIZED WORLD FOR MORE INFO: CSULB.EDU/ JOURNALISM
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Pablo Pareja Tobes (20 November, 1985) is a Spanish self-taught composer. He plays and composes pieces in his spare time.
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A method of intracranial placement of an embolization coil provided with an anchor to prevent migration of the coil after placement.
1. A method of treating an intracranial blood vessel comprising:
providing an anchored coil for occluding the intracranial blood vessel at or near a desired site within the intracranial vasculature, said coil being provided with an anchor in the shape of an M or W, said anchor having an unrestrained expanded state adapted to expand into contact with the blood vessel when inside the blood vessel;
inserting the anchored coil into the intracranial blood vessel and allowing the anchor to expand toward its unrestrained expanded width so as to come into engaging contact with the blood vessel and thereby anchor the coil in place within the intracranial blood vessel.
2. The method of claim 1, further comprising the step of inserting the anchored coil into the intracranial blood vessel through a percutaneous access pathway from a remote site in the vasculature of the body.
This application is a continuation of U.S. Application Ser. No. 08/813,613 filed Mar. 7, 1997, now U.S. Pat. No. 5,830,230.
This invention relates to methods of using occlusive devices for use in vascular surgery of the brain.
Numerous diseases and conditions of the circulatory system and other organs of the body are beneficially treated by the occlusion of blood vessels. Arteriovenous fistulas, arteriovenous malformations, aneurysms and pseudoaneurysms, patent ductus arteriosus, gastrointestinal bleeding, renal and pelvic bleeding, and tumors are examples of the numerous maladies that can be treated by blocking associated blood vessels. Placement of various substances within the blood vessels is one of the methods of encouraging the formation of thrombus (clot) which leads to the complete occlusion of the blood vessels. As early as 1975, coils were successfully used to occlude the renal arteries. Gianturco, et al., Mechanical Devices for Arterial Occlusions, 124 Am. J. Roent. 428 (1975). The purpose of the coil is to encourage quick formation of a thrombus (a blood clot) around the coil. The coils are currently in use for a wide range of treatments, and are referred to variously as occlusive coils, embolization coils, or Gianturco coils. They are commercially available from Cook, Inc. and Target Therapeutics, Inc.
Of the many diseases that may be treated with embolic coils, aneurysms are of particular interest. Embolization coils of appropriate size for placement within aneurysms are commercially available from Target Therapeutics, Inc. Embolization coils made with electrolytic mechanisms for detachment from the delivery catheter are referred to as GDC's or Guglielmi Detachable Coils. The use of GDC's is illustrated, for example, in Klein, et al., Extracranial Aneurysms and Arteriovenous Fistula: Embolization with the Guglielmi Detachable Coil, 201 Radiology 489 (1996). Use of the GDC coils within the brain is illustrated, for example, in Casasco, et al., Selective Endovascular Treatment Of 71 Intracranial Aneurysms With Platinum Coils, 79 J. Neurosurgery 3 (1993).
Because Gianturco and Guglielmi coils are often used to occlude aneurysms in critical areas of the body, it is important that they remain in place where they are implanted. However, migration of the coils after placement is a common but dangerous problem encountered with these coils. Watanabe, Retrieval Of A Migrated Detachable Coil, 35 Neuro. Med. Clin. 247 (1995) reports the migration of a coil from a placement in the superior cerebellar artery into the basilar artery. Halbach, et al., Transarterial Platinum Coil Embolization Of Carotid Cavernous Fistulas, 12 AJNR 429 (1991) reports the migration of a coil from the internal carotid artery. Migration is particularly common with coils placed in wide neck aneurysms. The possible migration of coils is a danger that must be considered in every procedure, and actual migration can be a life threatening complication, since embolization at an unwanted site could occlude a critical blood flow. Migration of the coil may also represent a failure of the intended therapeutic procedure.
The method of treating intra-cranial vascular disease comprises placement of anchored embolization coils within the intra-cranial vasculature as a means of occluding select portions of the intracranial vasculature. The devices used in the method comprise an anchoring system attached to a modified stainless steel Gianturco occluding coil. The combination creates a mechanical occluding device that can produce a limited size vascular occlusion and can also be used in non-tapering vascular structures in which the possibility of migration is very high. In the brain, such structures may include arterio-venous fistulas, aneurysms and pseudoaneurysms. The anchor is meant to keep the coil in place and prevent migration. The anchoring system is made of spring wires, bars or leafs that extend from the distal or proximal end (or both) of the embolization coil, and expand against the blood vessel in which they are placed, thereby providing additional stability to the embolization coils and preventing migration of the coils.
FIG. 1 is a view of the anchored embolization coil housed within a delivery catheter.
FIG. 2 is a view of the anchored embolization coil in its relaxed state.
FIG. 3 is a view of the double anchored embolization coil in its relaxed state.
FIG. 4 is a view of the anchored embolization coil deployed within a blood vessel near a site of disease.
FIG. 5 is a perspective view of the anchor and embolization coil deployed within a blood vessel.
FIG. 6 is view of the anchored embolization coil deployed within an aneurysm.
FIG. 7 is a schematic diagram of the vasculature of the brain showing a typical placement of a coil.
FIG. 8 is schematic diagram of the vasculature of the brain illustrating the circle of Willis and arteries supplying the circle of Willis.
FIG. 1 shows a close-up view of the occlusive coil 1 disposed within a delivery catheter 2. The coil may be any of several coils previously proposed and used to stuff blood vessels, fistulas and aneurysms, such as the GDC coils marketed by Target Therapeutics, Inc. or the Gianturco coils marketed by Cook, Inc. Each coil 1 has a proximal end 22 and a distal end 23. The coils may be pushed out of the delivery catheter using the pushing wire 24, which may be any suitable guide wire or small catheter inserted within the delivery catheter. Pushing and detachment of the coils can be accomplished by a variety of other methods, such as the pushrod, pullback of the delivery catheter or other methods. The connection between the delivery catheter/push rod assembly may be a quick release type or an easily severable connection, or may be a mere containment within the catheter. Severable retaining cords, electrolytically severable joints, or miniature quick release or latching mechanisms may be used. The coil is sized and dimensioned to fit into the target site, which may be an aneurysm such as the aneurysms illustrated in FIGS. 7 and 8. For intracranial use, the coil will be in the range of about 2 mm diameter and 10 cm long. The coils are typically made of stainless steel, and may be made of other materials such as nitinol, tantalum, platinum, etc. The coils may be coated with a thrombogenic coating or may be made with a thrombogenic substance such as an electro-positive substance. Platinum is an electro-positive substance that may be used either as the coil material or as a coil coating. The coils may fit within standard and commercially available delivery catheters, and may be stretched into a straight line configuration to fit within the lumen of small diameter delivery catheters. Depending on the materials, the coils may be spring biased or provided with shape memory to assume the shape of a helical coil, rosette shape, pretzel shape or other shape, or an irregular tangle when unrestrained.
FIG. 1 shows the embolization coil 1 fitted with an anchor 30. The anchor is affixed to the distal end 23 of the coil 1, but may also be affixed to the proximal end, or to both ends. The anchor is comprised of two stainless steel wires 31 and 32 which are bent twice to form an anchor having a W-Shape. The free legs 33 of the anchor are blunted and reinforced using pieces of a small diameter coil 34 to prevent perforation of the vessel wall. While the anchor may be of many configurations, the anchor illustrated in FIG. 1 is further characterized by a shank 35, arms 36 which extend rearwardly from the crown 37, and flukes comprised of the small diameter coils 34. The arms 36 are bent to create a leaf spring arrangement, and the wires comprising the anchor are spring biased to expand in the open W or M position mounted on the shank 35 as shown in FIG. 2. As an alternative to spring biased stainless steel or other spring metal, superelastic or shape memory alloys and compositions may be used.
As shown in FIG. 2, the embolization coil 1 when unrestrained reverts to its own biased shape (here a coil), and the attached anchor 30 when unrestrained opens into the W configuration mounted upon the shank 35. The spring biased arms have opened away from the axis of the coil 1, and will open until they impinge upon the wall of the blood vessel in which they are deployed. The wire section forming the shank 35 is reinforced with small support 38 which helps keep the shank oriented in proper relation to the coil. FIG. 3 illustrates that the coil may be provided with an additional anchor 30p at the proximal end of the coil, thus forming an embolization coil having anchors at both ends of the coil. Another feature illustrated in FIG. 3 is the thread attachments 39 (also called strands or tails) which are fastened to the coil 1 at various positions along the length of the coil. These threaded attachments further promote the formation of thrombus around the coil. The threaded attachments may be added to any embodiment of the anchored embolization coil, and may be made of Dacron, polyester, silk or wool or other suitable material.
FIG. 4 shows the embolization coil 1 with an anchor deployed within a blood vessel 41 with a diseased site 42. The diseased site may be an aneurysm, fistula or other disease distal to the site of deployment, but in the case of FIG. 4 a fistula is chosen to illustrate the operation of the coil. The anatomy shown in FIG. 4 is an artery 43 and a vein 44 which are connected via the fistula or arterio-venous shunt 45. The artery and vein should not be directly connected, but should be indirectly connected through a capillary bed. The fistula 45 can be the result of injury, poor healing after surgery, or congenital defect. In any case, the abnormal connection through the fistula 45 should be occluded. To accomplish this, the anchored embolization coil 1 is placed via the delivery catheter 2 into the artery 43 just upstream in the blood flow from the fistula 45. After release from the delivery catheter the coil is transformed by virtue of its spring bias into the helical shape, and fills a substantial portion of the blood vessel 41. The anchor 30 has also opened toward its unrestrained shape to the extent allowed by the blood vessel wall. The arms of the anchor are urged by spring force into contact with the blood vessel wall. The slight force applied by the spring bias of the anchor 30 on the wall anchors the embolization coil 1 into place. The anchor may bend to conform to the internal diameter of the blood vessel. The free legs 33 and the arms 36 define a semicircular arc across the lumen of the blood vessel. In addition to the placement of coil 1, the space upstream of the coil and anchor can also be filled with additional released coil turns. Thus, the coil conglomerate can be made more compact improving the stabilization of the device further.
When deployed within a generally cylindrical vessel such as the artery 43, the anchor will bend to conform to the inner surface of the artery, as illustrated in FIG. 5. FIG. 5 shows a perspective view of the artery and anchor within the artery. The anchor 30 has arched into conformance with the inner surface of the artery, in this case taking on the shape of an M or W mapped onto the inside of the generally cylindrical shape of the blood vessel. Because the anchor arches around the wall of the blood vessel, the central portion of the lumen which is co-extensive with the anchor is left unfilled, making it possible to either apply additional occluding material in the proximal space 46 in front of the embolization coil, or leaving some branch vessel in the space un-occluded while using the space to anchor the embolization coil. This as a feature not encountered with Amplatz spiders or similar devices.
FIG. 6 shows the embolization coil 1 with an anchor deployed within an aneurysm 20 at the bifurcation of the common carotid artery 4 into the internal carotid artery 5 and external carotid 7 artery in the neck. This aneurysm is known as a bifurcation aneurysm. The embolization coil has transformed by virtue of its spring bias into the irregular shape shown, and fills a substantial portion of the aneurysm 20. The anchor 30 has also opened toward its unrestrained shape to the extent allowed by the aneurysm wall. The arms of the anchor are urged by spring force into contact with the aneurysm wall. The slight force applied by the spring bias of the anchor 30 on the wall anchors the embolization coil 1 into place, and prevents the coil from being washed out of the aneurysm by the high velocity blood flow at the bifurcation.
As can be seen by inspection of FIGS. 4 and 6, in a vessel with a diameter smaller than that of the unconstrained device, the device will be partially compressed. Consequently, the anchor will lean against the wall at multiple points resulting in a stable position. To achieve a good fixation the largest unconstrained diameter of the anchor is preferably equal to or slightly larger than twice the diameter of the vessel to be occluded. Sufficient anchoring power can be achieved with an anchor having an unrestrained diameter of the vessel, where the anchor is made of 0.010 inch stainless steel wires and the coil is anchored in high flow vessels. In moderate flow vessels, anchors made of 0.0075" stainless steel wire and having an unrestrained expanded diameter of slightly larger than the diameter of the target vessel provide adequate anchoring strength. The thickness, open diameter and length of the anchors may be varied to accommodate the numerous size blood vessels within the human body, as well as the fragility of the aneurysm or vessel wall.
FIGS. 7 and 8 show the vasculature of the brain in sufficient detail to understand the invention. The brain 3 is supplied with blood through the carotid and the vertebral arteries on each side of the neck. The important arteries include the common carotid artery 4 in the neck, which will be the most common access pathway for the stent, the internal carotid 5 which supplies the opthalmic artery 6. The external carotid 7 supplies the maxillary artery 8, the middle meningeal artery 9, and the superficial temporal arteries 10 (frontal) and 11 (parietal). The vertebral artery 12 supplies the basilar artery 13 and the cerebral arteries including the posterior cerebral artery 14 and the circle of Willis indicated generally at 15. The siphon 12a of the vertebral artery appears in the intra-cranial vasculature on the vertebral approach to the Circle of Willis. Also supplied by the internal carotid artery are the anterior cerebral artery 16 and the middle cerebral artery 17, as well as the Circle of Willis, including the posterior communicating artery 18 and the anterior communicating artery 19. The siphon 5a of the internal carotid artery 5 appears in the intra-cranial vasculature on the carotid approach into the Circle of Willis. These arteries typically have an internal diameter of about 1 mm to 5 mm, most commonly from 2-4 mm. The methods and devices described herein allow access to these arteries and placement of occlusive coils in these arteries or into the aneurysms affecting these arteries. In FIG. 7, the insertion catheter 2 and occlusive coils 1 are shown threaded through the common carotid artery 4 and the internal carotid artery 5, with the coil extending into the aneurysm 20 illustrated in the opthalmic artery 6.
FIG. 8 shows the same blood vessels in a schematic view that better illustrates the Circle of Willis and the arteries which supply this important anatomic feature. The Circle of Willis 15 is a ring of arteries connecting the internal carotid arteries and the basilar artery (and hence the left and right vertebral arteries) to the anterior cerebral arteries 16, middle cerebral arteries 17 and posterior cerebral arteries 14. The system provides a redundant supply of blood to the cerebral arteries. The carotid siphon 5a, which forms an integral part of the internal carotid artery 5, is more clearly visible in this view. Aneurysms, fistulas, AVM's and tumors occurring inside the brain, in the intracranial portion of the carotid arteries, vertebral arteries (and the portions of those arteries distal to the siphons) and basilar artery, in the circle of Willis or even deeper within the brain may be treated with the occlusive coils and delivery systems described above. FIG. 8 shows an exemplary use in which a delivery catheter 2 is inserted through the aorta into the vertebral artery, the basilar artery, and into the Circle of Willis 15 to treat an aneurysm 20 which has occurred in this illustration at the bifurcation 21 where the basilar artery feeds into the right and left posterior cerebral arteries 14. The aneurysm is treated with occlusive coils 1 which are inserted into the aneurysm and delivered in place through the distal tip of the delivery catheter 2.
While the preferred embodiments of the devices and methods have been described in reference to the environment in which they were developed, they are merely illustrative of the principles of the inventions. It is expected that the devices will used to treat a variety of conditions within the intracranial vasculture in addition to those set forth above Other embodiments and configurations may be devised without departing from the spirit of the inventions and the scope of the appended claims.
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