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WOMM-U has been redesigned to help marketing professionals advance their education around word of mouth marketing and social media, as well as build a community of colleagues to call upon as a lifetime resource. Offering a unique blend of classroom instruction and real world application, attendees will be prepared to handle anything that comes their way in the ever-changing marketing landscape.
1:00 pm - 1:15 pm
Welcome Address
1:15 pm - 2:15 pm
Welcome Address - Creating Contagious ContentJonah Berger, Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania
Why do certain products and ideas catch on and become popular while others fail? This talk will cover Wharton School Professor Jonah Berger's new book, Contagious: Why Things Catch On, which reveals the secret science behind word of mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you've ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk explains why, and shows how to leverage these ideas to craft contagious content.
2:45 pm - 3:45 pm
Recipe for the "Secret Sauce" in Creating Contagious ContentAmanda Farrell, VP of Sales, Unruly Media
Content doesn't go "viral" by accident -- there are a set number of emotional triggers and sharing motivators that when used in different combinations move viewers to share the video. Unruly has developed a tool that predicts the shareability of video content; and they're sharing the secret sauce. Learn which emotional triggers to hit, which to stay away from, and why people share content.
Join Unruly for an interactive session that shows viewers videos, discusses shared-rates, and then shares the science behind the sharing. They'll cover two years of research spent looking into the DNA of a social video hit. Students will find out what made Evian's Roller Babies such a runaway success, why Old Spice's The Man Your Man Could Smell Like campaign enjoyed the sweet smell of success, and why the Force was strong with VW's video campaigns.
A Clear Look at Innovative B2B Social StrategiesMauricio Godoy, Account Director, Social@Ogilvy
The biggest barrier to adoption of social media is a lack of clarity. This session will clarify what role social media plays in the world of B2B. While customer service is paramount in the B2C world, responsiveness, thought leadership, and a well-established presence work well for B2B too.
2:45 pm- 3:45 pm
Confessions of a Community Advocate or Stuff Community Managers Say (and Hear)Marilyn Pratt, Director Community Advocacy, SAP Community Network, SAP Labs
Marilyn Pratt has been the community advocate and community manager of the SAP Community Network for the past 10 years. Leading, nurturing and empowering developers, business process experts and enterprise software professionals in an environment that is scrutinized by millions of eyeballs year over year. Creating the balance between vendor-speak and community-driven knowledge share is a daily challenge.
Social Commerce: The Valuable Intersection of Brands, Retailers, and ShoppersJesse Spencer, Director of Social Media, The Integer Group
Nowadays, small local grocery stores with greeters who know you by name and know the brands you prefer and can tell you what's on sale are hard to find. That small town feel where you have personal connections with the store you frequent is no longer common. However, retailers and brands have the opportunity to use their digital ecosystem and more specifically their social channels to find that valuable link between their shoppers, the brands their shoppers want and a personal connection. This session will expand upon this opportunity showing best in class examples of retailers making that 1:1 relationship with their consumers using digital tools; brands using social media to create a relationship with consumers, thereby turning loyalists into evangelists, and shoppers who have turned their expectations from greetings at the front of the store, to being connected with all touch-points of their shopper journey.
Achievement Unlocked: How SEGA Leverages Loyalty with GamersKellie Parker, Sr Community Manager, SEGA
Gamers are some of the most passionate fans out there. SEGA is one of the biggest brands in gaming, and gamers have an incredible amount of love and nostalgia around the brand itself and our franchises. Learn how SEGA creates loyalty for the brand and franchises among its fans without a formal loyalty program -- and how SEGA creates loyalty toward fans among its employees.
4:00 pm - 5:00 pm
"Big Boss Battle" aka How to Talk To Your Boss About WOMMTed Wright, CEO, FizzBobby Mercado, Director of Business Development, Fizz
So you've decided that WOMM would be ideal to help you reach your brand goals. Now you have to talk to/convince your boss of the righteousness of your cause. Join WOMM pioneer Ted Wright as he takes you through the slides, data, and logic of WOMM in the exact same way he presents to bosses, boards, and brand managers around the world. Students will have full access to Ted's slides and have a chance to meet with him one-on-one throughout WOMM-U to ask his advice on how to tweak your WOMM presentation to fit your specific circumstances.
4:00 pm- 5:00 pm
Creating Visual Content that Turns Likes into LoveMona Hamouly, Director of Social Media Communications at American Express Josh Rosenberg, SVP/ Director of FirstWord Digital at M Booth
How do you turn social likes into social love? Every day, American Express is finding unique ways to engage with its Card members and prospects through social media. A key pillar of the brand's social strategy is to create authentic visual content that tells the 163 year old brand's story and drives engagement and advocacy. Since activating its visual storytelling approach, Amex has harnessed the power of compelling visuals to build an emotion connection with its audience and drive record engagement
Leveraging Consumer Content to Drive Engagement and Scale Dean Suarez-Starfeldt, SVP Strategic Planning, Biggs-GilmoreMatt Jordan, Senior Strategic Planner, Biggs-Gilmore
After positioning Rice Krispies as a recipe brand for several years, moms' perception of Rice Krispies cereal began to shift. They believed that the cereal itself was sugary and sweet like Rice Krispies Treats, and not a simple, wholesome breakfast option. To change this perception, Kellog's wanted to remind moms of the simple goodness of Rice Krispies, and show them that the only cereal that talks can bring all kinds of fun moments to the breakfast table.
OTC and Influencer Activation: How Pfizer Leverages Social Advocacy Across Brand PortfolioSusan Frech, CEO, Social Media LinkJim Sears, Associate Product Manager, Pfizer Consumer Healthcare
Understanding that social media doesn't "turn off," Pfizer executes influencer programs involving close to 25,000 consumers across multiple targets for many months of engagement with their Children's Advil®, Advil® Congestion Relief, EmergenC® and Centrum® brands. Pfizer's multi-brand programs aim to not only generate conversations, but also to arm consumers with the education to make the right choices for themselves and their household, and ultimately influence purchase consideration among the thousands of circles of friends that the Smiley Community touches. Discover their process for providing relevant experiences and fostering conversation, while meeting regulatory and legal requirements and maintaining the all-important "sense of control."
Native Advertising: Tactics to Integrate Your Content into an Authentic User Experience.Rustin Banks, Co-founder & CEO, TapInfluence
Whether you are managing a digital marketing strategy for an agency or corporate marketing team, you are always looking for new ways to insert your brand into online content in an authentic way. Students will learn how to create compelling content that reaches consumers and elevates the perception of the brand with native advertising techniques including sponsored conversations, influencer marketing, and promoted content.
5:30 pm - 7:30 pm
Welcome Reception sponsored by:
7:00 am - 8:00 am
No school is complete without gym class and we're bringing you the workout you always wanted without the creepy instructor. Join us for sun salutations and downward dog to get your day started on the right note. Yoga mats to be provided, students must arrive 15 minutes prior to class to sign a waiver.
7:30 am - 8:30 am
Brands Only Breakfast
9:00 am - 10:00 am
General Session - Playing Together: Facebook, Google+ Local, & YouTube Panel DiscussionNarni Yoder, Account Solutions for Head of Retail, Google/YouTubeBrad Auerbach, Director of Marketing Solutions, FacebookAmy Korin, Regional Community Manager, Google+ Local
Long gone are the days of teaching people how to navigate around the internet. These days, users are smart, savvy, and adapt quickly to new platforms – which makes communicating a strong and unique message tough…until now. Learn how to best reach a targeted audience on key platforms from the experts themselves!
Listen as Facebook, Google+ Local, and YouTube speak about how to best optimize each platform for your brand! Moderated panel with Q&A to follow immediately.
10:15 am - 11:45 am
Build Your Social Strategy in 30 minsFrank Emanuele, Account Manager, Likeable MediaCara Friedman, Account Director, Likeable Media
This session is an interactive workshop focused on building your brand's social media strategy. Through a variety of brainstorming sessions, practicums, and activities, you will walk away with an actionable plan for your brand's social media complete with KPIs, voice strategy, crisis management, response guidelines, and more. Each participant will create a personalized social strategy for their brand. Will be led by Likeable Media employees Cara Friedman, Account Director, and Frank Emanuele, Account Manager.
How to Build a Loyal Customer Base Like Lady GagaJackie Huba, Author
Jackie Huba unpacks the method behind Lady Gaga's success and isolates the seven strategies businesses can learn from her in her upcoming book, Monster Loyalty: How Lady Gaga Turn Followers into Fanatics. They include:
Students in this workshop will work on applying the lessons to their own business and discuss with other students in small groups how to do this.
Storytelling: The Next Wave of EngagementMark Williams, Director Social Strategy and Content Programming, LiveWorld
Social Media is evolving and storytelling is going to be the next great tool to engage customers. Most of today's content strategies involve publishing hundreds of bits of content per month across social networks, without any cohesive story or narrative behind the content. These random pieces of information tell a story to your fans and customers, whether intended or not.Are you telling the right brand story?
This hands-on session will help you: * Identify the genre or type of story that you want to tell * Develop a monthly story arc in your content calendar * Create compelling, interesting characters your customers will want to engage * Invite your customers to be in your story * Frame your story within the Facebook Timeline layout
Building a Meaningful Social DashboardBrian Costea, Tech Director, ComBluCharlie Treadwell, Social & Digital Marketing Manager, Cisco
This dashboard workshop starts by defining KPIs against business objectives and takes the student through the process of aligning each KPI with metrics and shows how to weight and pair them so they create a true value story. Hear from Cisco as they show students how they use multiple versions of the dashboard to report to the C-Suite and give each business unit the detail they need to make course corrections.
12:00 pm - 1:30 pm
Round Table Luncheon
Join your fellow students in the dining hall for a discussion of what you've learned so far! We'll provide you with the topics and you provide the conversation as you mingle with your fellow students and meet new friends.
1:45 pm - 2:45 pm
How to Create Experience-Based Word of MouthBrad Fay, Chief Operating Officer, Keller Fay GroupPeter Storck, SVP Marketing and Analytics, House Party, Inc.
Brad Fay will unveil findings from 36,000 TalkTrack consumer interviews that show the role that real-world brand experience contributes to word of mouth, how it interacts with marketing, and strategies for maximizing the credibility and impact of word of mouth programs. Peter Storck of House Party will show how word of mouth driven by brand experience has performed in real world case studies for leading CPG, Consumer Appliance, Entertainment and Toy/Gaming marketers.
Choreographing Content to Drive Business and Captivate CustomersBrian Babineau, Sr VP Media and Marketing, Digital Influence GroupRenee Entinghe, End User Insight and Social Media Strategy, PPG
Join this session to learn about PPG Paint's fully integrated, synchronized approach to content and publishing through the My Colortopia program, a 2012 Forrester Groundswell winner in the B2C division. Hear why PPG determined that when it comes to marketing the brand, it's "not about us" or trying to sell a paint can; it's about supporting passion around the inspiration stage of painting and nurturing consumers' desire to engage in conversations on home decor and style. Discover how tools, strategically choreographed content, and a distributed experience powered by PPG has enabled the company to better meet the needs of its target audience and increase purchase consideration to the tune of 70%+.
Taking Control of Social Media - Digital WOM at ScaleTom Chernaik, CEO, CMP.LY
WOMM is the key to driving growth of social promotions, engagement and advocacy programs. Brands who are looking to achieve meaningful results from these programs are pressing their teams and their agencies harder to scale, measure, and repeat the successes of their programs. Without proper management, governance and measurement structures in place, scale brings unique and sometimes insurmountable challenges into play.
Word of Mouth Marketing: Customers Aren't Your Only Brand AdvocatesRichard Beedon, Founder and CEO, AmplifinityTheresa Trevor, Marketing and PR Director, Amplifinity Jim Greene, Vice President of Sale, ADP
A successful, integrated WOMM referral program can create incredible returns. Join Amplifinity and ADP as they teach you how to create a program that pays you. Students will learn the importance of a long-term WOMM/BA strategy throughout all areas of an organization, not just customers; how to engage your employees, partners/affiliates and your customers; and using referral, testimonial and endorsement programs to generate increases in brand awareness and customer acquisition
3:00 pm - 4:00 pm
Dominating Scale with Facebook Technology to Drive True ROISoutheast Toyota Distributors - TBDChris Tuff SVP, Director of Earned and Emerging Media, 22squared
Whether it's delivering ad buys that are contextually relevant to specific fans, or the issues with content targeting for specific fans via Newsfeed posts, all brands struggle with scale. This becomes increasingly true for retailers that want a local strategy for several individual locations. Using client Southeast Toyota as an example, 22squared's Chris Tuff and Southeast Toyota will discuss how they were able to launch a scalable local solution that served both the needs of the brand and their dealerships and ultimately drove WOM at a local level. They will also share 10 sure-fire techniques for harnessing the power of data to stay ahead of the ever-changing Facebook marketing environment and deliver true ROI.
Influencer Marketing -- Put It to Work! Neil Beam, Director Client Relations, MotiveQuest Ashley Libby, Brand and Marketing Strategist and Founder, The Anca GroupJane Collins, Director of Market Research, BlogHerBill Chamberlin, Principal Analyst - Social Insights, IBM
Influencers, and Ambassadors, and Advocates! Oh my! So much talk about these characters online, in books, and in marketing conversations these days, it can be a challenge to make sense of it all. In this session, authors of WOMMA's Influencer Guidebook (2013) will put influencer marketing in context and provide an action-packed 'how to' session on influencer marketing.Brands and agencies alike, be prepared to learn how to:
How to Optimize Social Media Engagement with Content MarketingStephane Lagrange, CMO and Partner, RevSquare
The biggest challenge in creating a durable and engaging social media experience is to publish the right content mix to maximize engagement and ultimately convert your fan base into customers.
How to Succeed (and fail) When Compensating Social InfluencersTed Murphy, Founder and CEO, IZEALewis Broadnax, Executive Director, Web Sales & Marketing at LenovoRyan Schram, Chief Operating Officer and Director, IZEA
In 2005, IZEA's Ted Murphy had a vision: One day, every consumer would have the opportunity to create social content online - unleashing the opportunity for brands and agencies to hire them as de-facto "spokespeople."
Along the way, this once-disruptive idea became a part of today's mainstream marketing mix. Over 3.5 million transactions later, Ted and his team have learned the in's and out's on what works -- and most importantly, what DOESN'T work -- when brands choose to compensate social influencers. Whether it's bloggers, tweeters, pinners, or photographers/videographers on Instagram or YouTube, cash compensation is here to stay. Hear direct from the expert himself on how to navigate topics like valuation, disclosure, and building genuine relationships with this important, growing segment of influencers.
4:30 pm - 6:00 pm
The Social Business Curriculum: 7 Subjects Essential to Social Media SuccessJim Rudden, CMO, SpredfastCourtney Doman, Social Media Specialist, Spredfast
Although social media engagement may still be a brave new world for many brand marketers, there are similarities to more widely known, traditional subject areas that can make mastering social programs more straightforward.
During this session, Spredfast's Jim Rudden and Courtney Doman will co-present the 7 key focus areas for social success - relating them to traditional subjects covered in school to help make the subjects relatable to social marketers at any maturity level.
Workshop attendees will each leave with a copy of the Spredfast Social Business Textbook and guidance materials including an action item checklist that can be put to use immediately when WOMM-U attendees return to the office.
LinkedIn Engagement & OptimizationAalap Shah, Digital Marketing Consultant, Teacher, Co-Founder at SoMe
In this workshop, students will learn 3 key steps to creating a robust, powerful, lead generating profile. Once SoMe covers those steps, we'll discuss how to create engaging status messages, optimize group performance, and create top of mind awareness for you, your business or company via your profile.
Beyond the Prioritization Process: MVPs for SocialAliza Carpio, Social Media Manager, Intuit
So, you've been successful in securing a budget to run your online ads, you've gotten really proficient at reporting specific metrics that measure the success of your social initiatives and you may also be working closely with an agency to deliver creative social campaigns. Now you are ready to go deeper.
This interactive session will take students through Intuit's Design and LeanStart up model and principles, which enable the creation of customer experiences with "social" built in. Students will experience Intuit's end to end model of taking an idea or problem that impacts the social space and creating a solution for customers that not only solves the problem but also surprises and delights them.
Discovering Which Metrics Are Lame and Which Are AwesomeEric Jones, VP Digital Marketing, R2integratedLoyola University
Loyola University MD -- Graduate Programs switched their $650k budget from 95% traditional media spend to 60% digital media spend in 2012. A major focus was placed on digital's ability to accurately report results from various data sources into a single comprehensive analytics dashboard. However, that dashboard hadn't been built yet. In this workshop, students will see the evolution of the Loyola Analytics Dashboard and why specific metrics were chosen over others.
Ultimately, your analytics need to tell the story of your marketing labor and the overall results -- the good and the bad. In this workshop, students will walk through the Loyola scorecard, have discussions on what metrics matter and which metrics were tossed out and why. Specific attention will be paid to the difference between data capture, data reporting and data analysis. At the end of this session students will have the framework for building their own analytics dashboard and how frequently they should use it to report.
Triumphs & Challenges, Creating Advocacy for a Global CauseVicky Assardo, Vice President, Account Director, Zocalo GroupPetina Dixon-Jenkins, Rotary International
With 1.2 million members and more than 34,000 clubs worldwide, Rotary International has a unique challenge of activating a global network, and developing content that incites advocacy.
Learn the triumphs and hurdles of using social as a non-profit, and how they've helped engage their members, fans and partners to stand behind causes such as eradicating polio on a global scale. Students will get a special glimpse of their powerful "This Close" campaign and gain an understanding of how Rotary has used engaging content to position the brand as a leader in cause marketing. Given low budgets and funding that's common among non-profits, Zócalo Group will also help shed light on the power of developing an integrated paid, owned and earned strategy to create impact that matters.
6:00 pm - 7:30 pm
Reception sponsored by:
7:30 pm - 8:30 pm
All-Council Meet Up
No school is complete without gym class and we're bringing you the workout you've always wanted without the creepy instructor. Join us for sun salutations and downward dog to get your day started on the right note. Yoga mats to be provided, students must arrive 15 minutes prior to class to sign a waiver.
8:00 am - 9:00 am
Breakfast in the Student Union
How to Perform a Social Media Marketing Audit/AssessmentBill Chamberlin, Principal Analyst - Social Insights, IBM
Join this IBM session to learn tips and techniques that you can apply to perform an audit or assessment of a company's (yours or a competitor's) social media marketing and online community strategy and programs. Learn how to evaluate a company's websites and social media properties to determine how socially enabled a company is, what their engagement style is, and what social strategy elements are missing.
Leveraging Influencers for Product DevelopmentAshley Walters, Director, Powerhouse Factories' Word-Of-Mouth Marketing TeamMike Schottelkotte, Client Director, Powerhouse Factories' Marzetti Business
Girard's premium salad dressings team needed an effective way to anticipate future flavor trends to more quickly conceptualize, validate and launch new products. The specialty salad dressing category is saturated with undifferentiated products, making it overwhelming for consumers at shelf. Development of new flavors is critical to brand differentiation, while speed and good timing are critical for sales success.
Traditional research methods such as focus groups are typically ineffective and inefficient for this type of product development due to cost and scale. In addition, those methods only evaluate current consumer preferences when the need is to understand the preferences of tomorrow.
To address these challenges and more quickly and efficiently develop new, differentiated products, Powerhouse Factories leveraged Google+ Hangouts to work with influencer relationships across the country to unearth unique flavor trends and inspire new flavor ideas to get Girard's to market in less than six months -- twice as fast as the normal product cycle.
Making It Count: Measuring Impact in the Age of Big DataJeff Bodzewski, President & Chief Rhino at rhinotale Scott Bush, Manager, Customer Acquisition Marketing at Discover Samantha Ogborn, Community Manager at WalgreensCait Weingartner, Social Strategist at [wire] stoneNeil Anthony Morgan, Marketing Professor, Kelley School of Business at Indiana University
Fifty-seven percent of companies still confine their measurement of social media to engagement levels according to an August 2012 survey by eConsultancy and Adobe. Significant advances in tools, access to data and integration opportunities through an enterprise system enables significant tracking to better measure the impact of social and word of mouth.
Learn from the wide ranging experience of our panelists as they share their own unique insight and experiences in developing and executing programs that drove business outcomes for some of the world's largest brands.
9:00am - 10:00am
The Power of Social Video and How To Unlock YouTubeTony Chen, Founder & CEO, Channel FactoryDylan Conroy, Director of Sales, Channel FactoryJacqueline Panganiban, Marketing Associate, NestleJohn Montgomery, CEO & Chief Innovation Officer, Threshold InteractiveJessica Del Mundo, Marketing and Brand Strategy, Golin Harris
From running effective viral video campaigns to maintaining a successful YouTube channel, this session will cover everything a brand needs to know in order to be successful on the web's second largest search engine.
To showcase the substantial benefits that YouTube provides for marketers we will present one of our most noteworthy campaigns, the viral hit promoting Nestlé's Hot Pocket brand, Snoop Dogg's "Pocket Like It's Hot". In presenting this case study we will highlight campaign objectives and goals, along with the implementation and resulting success that the video generated. By examining the ins and outs of this campaign we will showcase precisely how brands can use YouTube to rapidly build brand awareness and improve their media plans using this highly targetable and traceable media.
10:00 am - 10:15 am
10:15 am - 11:15 am
How Oscar Mayer's "The Great American Bacon Barter" Social Campaign SizzledAmie Dowker, Senior Digital Strategist, 360i
When Oscar Mayer released its new Butcher Thick Cut (BTC) bacon, it wanted to raise awareness for and build buzz around this newer, thicker, more bad-ass bacon -- ultimately proving that this is the new gold standard.
This campaign presented by 360i Senior Digital Strategist Amie Dowker marked an experiential and social media powered journey of a cashless comedian Josh Sankey trying to barter his way from New York to Los Angeles with nothing but bacon. Spearheaded by digital agency 360i, the initiative set out to raise awareness of Oscar Mayer's BTC bacon by creating social conversations around a unique, real-world mission -- proving to America that BTC bacon is more enticing than cash. It started off by getting bacon lovers nationwide to ask themselves: What am I willing to do for some BTC?
The campaign doubled conversations about Oscar Mayer bacon, making it America's most talked about bacon brand and generating more buzz than the brands' four biggest competitors combined. Bacon Barter fueled brand love with 41% increase in positive sentiment -- with "Bacon Barter" at one point tweeted every 60 seconds.
The Command Center Effect: Winning Influence for Your Brand & Your TeamJoe Cox, Director of Social Media, BarkleyMatt Staub, Social Media Strategist, H&R Block
Matt Staub with H&RBlock & Joe Cox from Barkley, will get past the hype behind social media command centers & walk you through not only what it takes to pull one off, but also help you find the why & if you should consider a command center for a large event or as a home base for your social media team.
Matt & Joe worked together with the city of Kansas City & MLB to provide the #KC Social Media Command Center for the MLB Allstar game hosted in KC last summer. You'll get a first-hand look at how the command center came together, what & who it took to pull it off, metrics & KPIs used to determine success & a very transparent discussion of learnings & hurdles.
They'll also discuss the evolution of social media command centers & their current use in real-time marketing efforts by brands like Oreo. Where are things currently & what is the future of command center use for brands?
Most importantly, how can you scale the idea of a command center internally on a shoestring budget & how can you utilize it to promote what your social team is doing to the C-suite?
Building A Quality Content Marketing Framework and Kicking Crap Content to the CurbCara Posey, CMO, Speakerfile
While content is a high priority, the question remains: how do marketers create quality and value instead of sharing recycled crap content? Crap content may lead to downloads, but it rarely generates high quality leads. In 2013, marketers have an extraordinary chance to carry on a dialogue with our future customers. To maintain and increase market share in an increasingly competitive global marketplace, marketers have to be more strategic and create content that features expertise on behalf of the whole company and provides a deeper connection between customers and the companies they do business with, whether that's B2C or B2B.
This session will help students develop a framework for producing quality content marketing that is centered on thought leadership and expertise within their companies. Students will leave ready to personify their organization, increase their brand authority, and build lasting relationships with business prospects and customers.
Kick Starting Online Communities: A Case StudySandra Fathi, President, Affect
In this session, Affect will share a case study detailing ConEd's Power of Giving Online Community, launched in May 2012 with the support of Affect. Hosted on Ning, the private community is designed to build connections, communication, and collaboration among the non-profit organizations that participate in the company's Power of Giving partnership program. The community allows members to share resources and foster collaboration while also enhancing their access to and strengthening communications with ConEd.
Learn how ConEd's Power of Giving Online Community drives collaboration and strengthens communication with the company's strategic partners in the non-profit space, and take away best practices for launching and managing successful online communities that support PR and marketing objectives.
11:45 am - 1:00 pm
Closing General Session: 5 Trends Marketers Shouldn't IgnoreEkaterina Walter, Social Media Strategist, Intel
Industry is consistently evolving and we must evolve with it. Social media innovator, thought-leader, and author of Wall Street Journal bestseller "Think Like Zuck" Ekaterina Walter talks about 5 key trends marketers must pay attention to in 2013, how those trends will impact your business, and what you can do to incorporate them into your strategies.
1:00 pm
Summer Vacation
Online registration is now closed. You can register onsite at the Radisson Blu Aqua starting at 10:30am Monday, May 20


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South Portland's Willard Beach: Seaside sandbox or litter box for dogs? Voters to decide
SOUTH PORTLAND — On Election Day, residents will decide whether to severely limit dogs on Willard Beach.
The referendum facing voters on Nov. 3 would ban dogs from the beach from April 15 to Oct. 15 and only allow them between Oct. 16 and April 14 if they are leashed.
Existing law allows dogs to run off leash and under voice control on the beach from 6 a.m to 9 p.m. October through April, and from 7-9 a.m. and 7-9 p.m. May through September.
The referendum has produced two political action groups: Save Willard Beach, the proponents of the summer dog ban, and opponents Share Willard Beach, a group formed by the South Portland Dog Owner's Group. Both groups have placed signs throughout the city, each painting a starkly different picture of life on Willard Beach.
Opponents of the dog ban have signs depicting a cute and furry golden retriever, who appears friendly and sitting at heel position; proponents of the ban have signs with photos of large packs of dogs and dogs defecating in the sand, juxtaposed by a small child playing in the sand.
Proponents of the summer ban believe it is unsanitary for beach-goers, especially children, to lounge and play in the sand where dogs have urinated and defecated only hours before. But opponents argue that dog owners are generally responsible people, who not only pick up after their dogs, after other beach users who leave behind used condoms, used baby diapers and hypodermic needles.
Share Willard Beach spokesman Tom Ayres said the current ordinance, enacted by the City Council early this year, was the result of a deliberate process undertaken by a task force, which heard from people on both sides of the issue. The task force included a gastroenterologist, who told the committee that dog urine is sterile.
If it ain't broke, he said, don't fix it.
"We feel the current regulations are the result of a very fair and negotiated process and they have been proven to work by all accounts," Ayres said. "We feel the dog ban way oversteps the boundaries of fairness and sharing a public resource."
However, Save Willard Beach spokesman Gary Crosby, who served on the task force and is running for City Council, said the group never recommended adding evening hours for off-leash dog access; that provision was added by the City Council. He also contends the task force lost credibility, because the doctor who served on the task force owns a home near and walks his dog on Willard Beach.
"He loses all credibility with me when he says, and it's on record, that not only is it not unhealthy, but it can actually improve your immune system to play where dogs have been defecating," he said. "I just find that offensive and irritating, and common sense tells you that is wrong. Who is he to tell me I can go down there with my grandchildren and play where his dog has just got done crapping that morning."
Save Willard Beach has raised $1,040 to support its campaign, while Share Willard Beach has raised nearly $6,000 from more than 200 contributors, 75 percent of whom are South Portland residents.
Ayres said Share Willard Beach has put up more than 200 lawn signs, including 14 large plywood signs at key intersections. It has also handed out about 4,000 hand cards and knocked on doors throughout the city. The waning days of the campaign will be spent calling prospective voters, he said.
Meanwhile, Save Willard Beach has staked more than 200 lawn signs, but many of those have been damaged. Last week, Crosby accused Share Willard Beach of vandalism, an allegation the dog group dismissed.
Randy Billings can be reached at 781-3661 ext. 100 or email@example.com

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192 Shouts - 414,168 Scrobbles
Cats and Cats and Cats were a 5-piece split between the counties of Surrey and Kent, who met whilst studying at The University of Hertfordshire. They were:
Tom Baker (Bass)
Ben George (Vocals + Guitar)
Doug Jenkins (Drums)
Jamie Stafford (Guitar)
Eve Morrison (Violin) The band has a number of successful releases behind them. In 2005 they released their first EP, 'Victorialand'. In 2006 they went on to record the slightly more ambitious 'Sweet Drunk Everyone'. This was released at the time through Unlabel and Win Win Win records.
Read more about Cats And Cats And Cats on Last.fm.
User-contributed text is available under the Creative Commons By-SA License and may also be available under the GNU FDL.
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Breast Physicians (314) 362-2280
Breast Surgeons (314) 362-2280
Mammography and Breast Imaging (314) 454-7500
Click here to go to Office Locations
The Center is staffed by a multidisciplinary team of physicians and surgeons who are experts in their fields and can care for your specific needs. The team includes physicians who specialize in breast imaging, surgery, medical and radiation oncology, and plastic surgery. Specialized nurse educators and other support services such as social work and health psychology are available
Most women who come to the Joanne Knight Breast Health Center are healthy and come to the center for regular screening mammograms as part of a routine check-up. Patients are reassured by receiving a written summary of their exam.
If there is an abnormality discovered in the mammogram, or there is a sign or symptom suggestive of a problem, you can receive a complete evaluation by a radiologist and/or surgeon and discuss the findings with our physicians - usually on the same day.
Breast imaging services include: mammography, ultrasound and image-guided needle biopsies. Services include:
Screening mammograms for women with no sign or symptom of breast cancer
Diagnostic mammograms for women with a problem or for those returning for follow-up of a problem
Breast ultrasound
Consultation with a breast imaging radiologist and/or breast surgeon
Second opinions
Needle biopsies - this could be a fine needle aspiration (FNA) to sample fluid or cells from a suspicious lump or could be a core biopsy to remove a small piece of tissue from a suspicious area in the breast seen on a mammogram or felt as a lump.
Multidisciplinary treatment planning
Risk assessment
Referrals for genetic counseling
Breast Cancer Care
Finding a lump in your breast or having an abnormal mammogram can be frightening. Women seen at the Joanne Knight Breast Health Center receive an expedited diagnosis and treatment plan in a personal but professional setting.
Affiliated with the Alvin J. Siteman Cancer Center at the medical campus, patients have access to preeminent physicians who specialize in the diagnosis and treatment of breast cancer. If you are being treated for cancer, you will be cared for in a multidisciplinary program that draws on the expertise of one of the country's foremost cancer centers.
Rather than having to make appointments and travel to individual physician offices, specialists come to your examination room at the Center for Advanced Medicine. After visiting the Joanne Knight Breast Health Center, you will receive a follow-up letter describing treatment recommendations from our breast cancer specialists.
For more information about breast, endocrine and oncologic surgery, please visit General Surgery: Endocrine and Oncologic Surgery
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Egypt, Technology
Uruguay, Technology
Turkey, Technology
Mexico, Technology
Colaboracion Virtual (CVI) is making distance disappear. With aims to become the global first-choice for videoconferencing & distance collaborative services, the firm offers a one-stop-shop for cutting-edge audio and videoconferencing technology. So far, the company is well on its way to meeting its goal. CVI owns a significant share of the managed services segment in its market, and has been able to expand to offices in five countries, delivering, installing, and integrating audio and videoconferencing technology, as well as providing end-user training and ongoing live customer support.
In addition to serving as the board president at CVI, Erik is also the CEO of Latin Telecom.
CVI's success to date represents founder Erik Torreiter's drive. An engineer with an eye for commercial opportunity, Erik has spent much of the last 15 years fine-tuning CVI's service-orientated business model. He began this pursuit in Chile in 1993. After completing his French "civil service" abroad, he remained in the country to pursue entrepreneurial ventures. Holding a degree in Civil Telecommunications Engineering from the National Institute of Telecommunications in Paris, Erik quickly realized the difficulty Chile faced in its early attempts to implement ISDN – a then complicated network technology with which Erik had considerable expertise. Erik saw this as an opportunity to use his skills and upon completing his service, used US$20,000 in savings and loans from family and partnered with local friends to found Latin Telecom. As soon as 1997, Erik and his team were selling ISDN equipment and solutions (such as radio transmissions of important soccer games). He realized the potential of videoconferencing technology that same year, when he sold his first videoconferencing project to Telefonica.
In 1998, Erik secured the rights to distribute and work with Polycom's new videoconferencing technology. Three years later, he had a "light bulb moment." While delivering a videoconference solution to CODELCO – the world's largest copper mining company – Erik realized that CODELCO employees didn't know how to use their new high-tech communication systems. They needed a suite of integral services that not only provided equipment and installation, but also oversaw each virtual meeting by providing trained personnel to assist in complicated videoconference needs. In 2003, Erik strategically restructured his company (forming Colaboracion Virtual as the holding company) to focus more on managed collaborative services. Over an intensive five-year period, he moved quickly to capture clients across the Latin American region. The product and service offered by CV made international expansion easy. Because offices on both sides of a conference require technical support, CV found that it was able to enter new markets effortlessly by serving clients in existing ones. By 2008, Colaboracion Virtual had subsidiaries in Chile, Peru, Argentina, Brazil, and Venezuela. A decentralized service and support model allowed it to rapidly respond to client needs. Today, it is the best in class provider throughout Latin America.
Colboracion Virtual has risen to meet two challenges in innovation. First, it has amassed the technical know-how and acquired an infrastructure rivaling that of any large tech or telecom company (including its own secure network, CVNet). Second, it has combined technical expertise with a sophisticated business model built around flexibility and customized services. In addition and unlike its competitors, CVI offers 24/7 remote support in multiple languages and locations. It boasts a specialized infrastructure in seven countries, but also maintains strong physical support from its local offices. The market for telepresence solutions worldwide is trending towards this kind of product, and Gartner research group predicts that the number of companies wanting to cut cost and increase efficiency by using video conferencing will only grow. By 2014 the global market for telepresence is expected to reach US$4.7 billion. Thanks to Erik, CVI is in a position to fare favorably in this growing industry.
Among services received, the entrepreneur benefited from the Ernst & Young Fellows program in 2010.
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Donate Product
Visit Environmental Stewardship in Healthcare for more information on cutting costs and reducing environmental impact through a medical surplus recovery program with Global Links.
To donate medical product or for more information on establishing a medical supply recovery program, please contact Global Links Medical Outreach Manager.
Hospital and Healthcare Facility Donations
Global Links accepts:
- Single-use supplies dated one year in the future that have had no patient contact (syringes, gauze, sutures, catheters, ambus, etc.).
- Hospital furnishings, including hospital beds, mattresses, exam tables, cribs, bassinets, stacking chairs, carts and gurneys.
- Hospital linens and scrubs. Find out how to organize an employee scrub drive.
- Durable medical equipment (wheelchairs, crutches, canes, nebulizers, etc.)
- Biomedical equipment in working order. Please complete and return this form to Global Links Medical Outreach Manager with a photo of the equipment.
- Surgical instruments.
Global Links CANNOT accept:
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- EXPIRED or short-dated supplies or solutions
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- BROKEN furnishings or instruments
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Home Health Equipment
Global Links collects items from this list. Donations can be dropped off at Global Links Office/Sorting Facility, 700 Trumbull Dr., Pittsburgh, PA 15205 Monday through Friday, 9:00 to 4:00. These donations may also be dropped off at Construction Junction, 214 N. Lexington St., Pittsburgh 15208, weekdays from 8:00 to 5:00, Saturday 9:00 to 5:00, and Sunday 11:00 to 4:00.
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George A. Hepner Ecology Laboratory at Camp Karoondinha
This field station provides a small research laboratory and a variety of habitats offering students experience through short- and long-term experiments. The property features 600 acres from 600 to 1,800 feet above sea level. It includes both deciduous and mixed coniferous forests, a four-acre lake, Penns Creek, and small first-order streams and wetland. The area also adjoins a large tract of state forest land.
- Purchased by Susquehanna University in 1982 and named after the builder who donated his time and materials to construct the existing sleeping quarters.
- Jointly operated by the Biology Department of Susquehanna University and the Boy Scouts of America
- Located in Troxelville, Snyder County, Pa., about a 35-minute drive from SU's campus.
- Provides outdoor laboratory facilities and a variety of habitats offering students experience through short- and long-term experiments.
Facilities and Equipment
- A rustic retreat center that sleeps 14 in bunk accommodations with shower facilities available
- A kitchen with refrigerator
- Primitive laboratory facilities
- Additional housing available
- 600 acres from 600 to 1800 feet above sea level
- Mature deciduous and mixed conifer forest
- A four-acre lake (Walker Lake)
- Penns Creek, a sixth-order stream and a number of smaller streams
Sample of Research and Educational Use
- Currently it is used primarily for upper-level aquatic ecology laboratories and elevational studies of forest ecology.
Hepner Lab Image Gallery
Images from Susquehanna's research facility.


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|Best Western Lakeway properties are listed below. Search for cheap and discount Best Western hotel rates in Lakeway, TX for your upcoming meeting or individual travels. We list the best Best Western Lakeway hotels + motels so you can review the Lakeway Best Western hotel list below to find the perfect place.
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Cuisinart/Kitchenaid sale on Ruelala at 11am tomorrow
Hey guys, just thought you might like a heads up on this :)
Ruelala, the online limited-deal boutique normally devoted to fancy-schmancy clothes and bags (today is La Perla I believe...haha) is having a "For the Chef" themed sale tomorrow! I'm super excited because last time they had a cooking themed one, I picked up some really nice knives. I'm hoping they feature a stand mixer tomorrow cuz I could really use one...
Just sign up and login tomorrow at 11 EST for the shopping deal. Things usually go quick...g'luck!
Talk is closed, but that doesn't mean the conversations have to stop!
Check out this post for a more thorough explanation, and jump onto our Facebook page or our Twitter feed to keep the conversations going!


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Use SilverFast to scan photos, line art, film negatives, and other printed documents, while getting the highest quality scans possible from your scanner.
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Protect your identity with our Safe ID Ripstop Boarding Pass Case by Travelon. All US passports issued after October 2006, as well as many debit/credit cards and drivers licenses have RFID (radio frequency identification) chips that broadcast personal information 24/7. A person with a scanner could potentially read the personal data on your card or passport. The Travelon RFID blocking products blocks transmission of this information when the cards are in the RFID blocking product, compartment or pocket, preventing unauthorized access. Features:
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The company that operates the desalination plant in Livingston county tells the GeneseeSun.com that they do plan to shut down the plant.
They're trying to work that out with the state. The company says they believe there will be no negative affect on the environment if salty water from an old mine is no longer treated. And they say that keeping the plant open is just too expensive. The company is even offering to make a big payment to the state to walk away from the project.


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By Janet Anderson
A couple of years ago, the City of Austin shined a whole new light on its popular Riverside Arena. The new lighting in the arena is just one of many things our City Council has done to show that environmental responsibility and efficiency are ongoing priorities.
We've worked hard for many years to increase energy efficiency in Austin, and in 2011 we were proud to become a Minnesota GreenStep City, a program of the Minnesota Pollution Control Agency.
Minnesota GreenStep Cities is a voluntary program that encourages local innovation while helping cities focus on potential savings and reduce energy use. When Austin joined, we created the Austin Sustainability Task Force, which brings together citizens, city staff, and city councilmembers dedicated to focusing on environmental issues and innovation.
The Riverside Arena
While we've done many projects to become more "green," the very successful 2011 lighting retrofit project at Riverside Arena is a great example.
Riverside Arena is pictured above during the annual "Paint the Rink Pink" breast cancer research fundraiser.
Riverside Arena first opened in 1973, and currently serves youth and school hockey programs, as well as the Austin Bruins North American Hockey League team, Riverside Figure Skating Club, open public skating, and other uses. A variety of programs and rentals also happen during non-ice months.
The City of Austin uses a unique team situation for the operation of Riverside Arena. Maintenance falls under Public Works, and all scheduling falls under the Parks, Recreation, and Forestry Department.
Parks, Recreation, and Forestry Director Kim Underwood took the lead in applying for and implementing an Energy Efficiency & Conservation Block Grant of nearly $65,500 to do an energy-efficient lighting retrofit at the arena, which included a total of 159 light fixtures throughout the building.
Advantages of new lighting
Lights above the ice rink were converted to T-5 compact CFL lights, and the rest of the building changed to new T-8 CFL models. The life of both the T-8 and T-5 CFLs is approximately 25,000 hours, compared to an average of about 1,200 hours for the metal halide lamps the arena previously had. The new CFLs retain their light output better than metal halide lights, which dim considerably with age.
Another advantage of the new lighting is that they are mounted in sets of four, so if one CFL goes out, the area is still illuminated. We added to energy efficiency by installing occupancy sensors in the two main restrooms and all locker rooms for greater control over energy use. This has also been a helpful facilities management tool because it prevents lights from accidentally being left on overnight.
The new lights have also improved the environment at Riverside Arena from an aesthetic perspective. "The new fixtures give off light that is closer to natural light, which reduces eye strain," says Underwood. "The old lights also took a long time to warm up, and we had dark areas in corners where the light wouldn't reach. It's interesting how many comments we get now from people about our nice lighting."
Underwood is very pleased with the retrofit project, which successfully reduced wattage per light. She is in the process of working on documentation to show energy savings, and she says she's confident that the energy benefit will pay off in the long run.
Looking ahead
The City of Austin looks forward to future projects to improve energy efficiency and encourage environmental innovation. The GreenStep Cities program, with its guidelines and networking opportunities, is a great help in these efforts.
The Sustainability Task Force is now concentrating on meeting the criteria to reach the next step in the GreenStep program. We see it as excellent motivation to stay focused on progress while keeping track of how much has been accomplished already.
Janet Anderson is a member of the Austin City Council and chair of the Austin Sustainability Task Force.
Read the May-June 2013 issue of Minnesota Cities magazine
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August 5, 2015
TORONTO (AP) - Joe Carter says the Blue Jays' new additions can't get caught up in trying to do too much.
The retired Toronto star knows something about meeting high expectations. In 1993, the Jays came into the season as the reigning world champions, and he led them to another title with his winning home run in Game 6 of the World Series.
Carter says: "What they've got to do is just go out there and try to relax as much as possible and trust their teammates and believe in their teammates and not try to do it themselves."
Toronto appears primed to make a move in the AL East after an offseason of big trades and spending.
Copyright 2015 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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Matt Scherer
As someone who is passionate about technology, this is my blog designed to help educate people about social media. As well, I want to use this social media forum to bring our growing tech community together.
Posts filtered on Category
Facebook provides another channel to communicate in a crisis
Just recently, we noted the first anniversary of the Fort Hood shooting. And, yesterday, CNN reported that the NASA's Glenn Center in Ohio had an alleged shooter on one of its labs. Then, the Atlanta-based news network admitted they had wrong info and that there wasn't a crazed shooter. In all of my years of […] [Read More]
In time, military and government public affairs professionals will adapt to the use of social media in crisis management
One of the things which military public affairs people do very well is adapt and learn from disasters. After reading a Defense Systems article online, I had to smile after readingt the Fort Hood Army public affairs staff were using Facebook to tell the media that they were inundated with calls from them. In 1994, […] [Read More]
Here's hoping that military emphasizes the importance of seeking mental health treatment
In the wake of today's tragedy at Fort Hood, Texas, what can we learn from this? As a retired Air Force noncommissioned officer, I am hoping that we can re-enforce the full use of mental health services for those who have served in combat zones. Most military guys don't want to see what they call […] [Read More]


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Shows how editors and designers use Adobe InCopy and InDesign to collaborate on publications, and save time and money.
Demonstrates how InCopy integrates with InDesign to make publishing faster, more efficient, and more collaborative.
Use InCopy and InDesign together to collaborate and create systems for content management, editing, layout.
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Exforge HCT
Angiotensin Receptor Blockers (ARBs) »
"What are angiotensin receptor blockers (ARBs) and how do they work?
The class of drugs called angiotensin receptor blockers (ARBs), as the class name suggests, are drugs that block the action of angiotensin. Specifically, ARBs preve"...
Exforge HCT
Fetal Toxicity
Pregnancy Category D
Use of drugs that act on the renin-angiotensin system during the second and third trimesters of pregnancy reduces fetal renal function and increases fetal and neonatal morbidity and death. Resulting oligohydramnios can be associated with fetal lung hypoplasia and skeletal deformations. Potential neonatal adverse effects include skull hypoplasia, anuria, hypotension, renal failure, and death. When pregnancy is detected, discontinue Exforge HCT as soon as possible [see Use in Specific Populations].
Hypotension In Volume-Or Salt-Depleted Patients
Excessive hypotension, including orthostatic hypotension, was seen in 1.7% of patients treated with the maximum dose of Exforge HCT (10/320/25 mg) compared to 1.8% of valsartan/HCTZ (320/25 mg) patients, 0.4% of amlodipine/valsartan (10/320 mg) patients, and 0.2% of HCTZ/amlodipine (25/10 mg) patients in a controlled trial in patients with moderate to severe uncomplicated hypertension. In patients with an activated renin-angiotensin system, such as volume-or salt-depleted patients receiving high doses of diuretics, symptomatic hypotension may occur in patients receiving angiotensin receptor blockers. Correct this condition prior to administration of Exforge HCT.
Exforge HCT has not been studied in patients with heart failure, recent myocardial infarction, or in patients undergoing surgery or dialysis. Patients with heart failure or post-myocardial infarction patients given valsartan commonly have some reduction in blood pressure, but discontinuation of therapy because of continuing symptomatic hypotension usually is not necessary when dosing instructions are followed. In controlled trials in heart failure patients, the incidence of hypotension in valsartan-treated patients was 5.5% compared to 1.8% in placebo-treated patients. In the Valsartan in Acute Myocardial Infarction Trial (VALIANT), hypotension in post-myocardial infarction patients led to permanent discontinuation of therapy in 1.4% of valsartan-treated patients and 0.8% of captopril-treated patients.
Since the vasodilation induced by amlodipine is gradual in onset, acute hypotension has rarely been reported after oral administration. Do not initiate treatment with Exforge HCT in patients with aortic or mitral stenosis or obstructive hypertrophic cardiomyopathy.
If excessive hypotension occurs with Exforge HCT, the patient should be placed in a supine position and, if necessary, given an intravenous infusion of normal saline. A transient hypotensive response is not a contraindication to further treatment, which usually can be continued without difficulty once the blood pressure has stabilized.
Increased Angina And/Or Myocardial Infarction
Worsening angina and acute myocardial infarction can develop after starting or increasing the dose of amlodipine, particularly in patients with severe obstructive coronary artery disease.
Impaired Renal Function
Changes in renal function including acute renal failure can be caused by drugs that inhibit the renin-angiotensin system and by diuretics. Patients whose renal function may depend in part on the activity of the reninangiotensin system (e.g., patients with renal artery stenosis, chronic kidney disease, severe congestive heart failure, or volume depletion) may be at particular risk of developing acute renal failure on Exforge HCT. Monitor renal function periodically in these patients. Consider withholding or discontinuing therapy in patients who develop a clinically significant decrease in renal function on Exforge HCT [see DRUG INTERACTIONS].
Potassium Abnormalities
In the controlled trial of Exforge HCT in moderate to severe hypertensive patients, the incidence of hypokalemia (serum potassium < 3.5 mEq/L) at any time post-baseline with the maximum dose of Exforge HCT (10/320/25 mg) was 10% compared to 25% with HCTZ/amlodipine (25/10 mg), 7% with valsartan/HCTZ (320/25 mg), and 3% with amlodipine/valsartan (10/320 mg). One patient (0.2%) discontinued therapy due to an adverse event of hypokalemia in each of the Exforge HCT and HCTZ/amlodipine groups. The incidence of hyperkalemia (serum potassium > 5.7 mEq/L) was 0.4% with Exforge HCT compared to 0.2% to 0.7% with the dual therapies.
Some patients with heart failure have developed increases in potassium on valsartan. These effects are usually minor and transient, and they are more likely to occur in patients with pre-existing renal impairment. Dosage reduction and/or discontinuation of the diuretic and/or valsartan may be required.
Hydrochlorothiazide can cause hypokalemia and hyponatremia. Hypomagnesemia can result in hypokalemia which appears difficult to treat despite potassium repletion. Drugs that inhibit the renin-angiotensin system can cause hyperkalemia. Monitor serum electrolytes periodically.
If hypokalemia is accompanied by clinical signs (e.g., muscular weakness, paresis, or ECG alterations), Exforge HCT should be discontinued. Correction of hypokalemia and any coexisting hypomagnesemia is recommended prior to the initiation of thiazides.
Hypersensitivity Reaction
Hypersensitivity reactions to hydrochlorothiazide may occur in patients with or without a history of allergy or bronchial asthma, but are more likely in patients with such a history.
Systemic Lupus Erythematosus
Thiazide diuretics have been reported to cause exacerbation or activation of systemic lupus erythematosus.
Lithium Interaction
Increases in serum lithium concentrations and lithium toxicity have been reported with concomitant use of valsartan or thiazide diuretics. Monitor lithium levels in patients receiving Exforge HCT and lithium. [see DRUG INTERACTIONS].
Metabolic Imbalances
Hydrochlorothiazide may alter glucose tolerance and raise serum levels of cholesterol and triglycerides.
Hydrochlorothiazide may raise the serum uric acid level due to reduced clearance of uric acid and may cause or exacerbate hyperuricemia and precipitate gout in susceptible patients.
Hydrochlorothiazide decreases urinary calcium excretion and may cause elevations of serum calcium. Monitor calcium levels in patients with hypercalcemia receiving Exforge HCT.
Acute Myopia And Secondary Angle-Closure Glaucoma
Hydrochlorothiazide, a sulfonamide, can cause an idiosyncratic reaction, resulting in acute transient myopia and acute angle-closure glaucoma. Symptoms include acute onset of decreased visual acuity or ocular pain and typically occur within hours to weeks of drug initiation. Untreated acute angle-closure glaucoma can lead to permanent vision loss. The primary treatment is to discontinue hydrochlorothiazide as rapidly as possible. Prompt medical or surgical treatments may need to be considered if the intraocular pressure remains uncontrolled. Risk factors for developing acute angle-closure glaucoma may include a history of sulfonamide or penicillin allergy.
Patient Counseling Information
Female patients of childbearing age should be told about the consequences of exposure to Exforge HCT during pregnancy. Discuss treatment options with women planning to become pregnant. Patients should be asked to report pregnancies to their physicians as soon as possible.
Symptomatic Hypotension
A patient receiving Exforge HCT should be cautioned that lightheadedness can occur, especially during the first days of therapy, and that it should be reported to the prescribing physician. The patients should be told that if syncope occurs, Exforge HCT should be discontinued until the physician has been consulted.
All patients should be cautioned that inadequate fluid intake, excessive perspiration, diarrhea, or vomiting can lead to an excessive fall in blood pressure, with the same consequences of lightheadedness and possible syncope.
Potassium Supplements
A patient receiving Exforge HCT should be told not to use potassium supplements or salt substitutes containing potassium without consulting the prescribing physician.
Nonclinical Toxicology
Carcinogenesis, Mutagenesis, Impairment Of Fertility
Studies With Amlodipine/Valsartan/Hydrochlorothiazide
No carcinogenicity, mutagenicity, or fertility studies have been conducted with this combination. However, these studies have been conducted for amlodipine, valsartan and hydrochlorothiazide alone. Based on the preclinical safety and human pharmacokinetic studies, there is no indication of any toxicologically significant adverse interaction between these components.
Studies with amlodipine
Rats and mice treated with amlodipine maleate in the diet for up to two years, at concentrations calculated to provide daily dosage levels of 0.5, 1.25, and 2.5 mg amlodipine/kg/day, showed no evidence of a carcinogenic effect of the drug. For the mouse, the highest dose was, on mg/m² basis, similar to the MRHD of 10 mg amlodipine/day. For the rat, the highest dose was, on a mg/m² basis, about 2.5 times the MRHD. (Calculations based on a 60 kg patient.)
Mutagenicity studies conducted with amlodipine maleate revealed no drug-related effects at either the gene or chromosome level.
There was no effect on the fertility of rats treated orally with amlodipine maleate (males for 64 days and females for 14 days prior to mating) at doses of up to 10 mg amlodipine/kg/day (about 10 times the MRHD of 10 mg/day on a mg/m² basis).
Studies With Valsartan
There was no evidence of carcinogenicity when valsartan was administered in the diet to mice and rats for up to 2 years at concentrations calculated to provide doses of up to 160 and 200 mg/kg/day, respectively. These doses in mice and rats are about 2.4 and 6 times, respectively, the MRHD of 320 mg/day on a mg/m² basis. (Calculations based on a 60 kg patient.)
Mutagenicity assays did not reveal any valsartan-related effects at either the gene or chromosome level. These assays included bacterial mutagenicity tests with Salmonella and E. coli, a gene mutation test with Chinese hamster V79 cells, a cytogenetic test with Chinese hamster ovary cells, and a rat micronucleus test.
Valsartan had no adverse effects on the reproductive performance of male or female rats at oral doses of up to 200 mg/kg/day. This dose is about 6 times the MRHD on a mg/m² basis.
Studies With Hydrochlorothiazide
Two-year feeding studies in mice and rats conducted under the auspices of the National Toxicology Program (NTP) uncovered no evidence of a carcinogenic potential of hydrochlorothiazide in female mice (at doses of up to approximately 600 mg/kg/day) or in male and female rats (at doses of up to approximately 100 mg/kg/day). The NTP, however, found equivocal evidence for hepatocarcinogenicity in male mice.
Hydrochlorothiazide was not genotoxic in vitro in the Ames mutagenicity assay of Salmonella Typhimurium strains TA 98, TA 100, TA 1535, TA 1537, and TA 1538 and in the Chinese Hamster Ovary (CHO) test for chromosomal aberrations, or in vivo in assays using mouse germinal cell chromosomes, Chinese hamster bone marrow chromosomes, and the Drosophila sex-linked recessive lethal trait gene. Positive test results were obtained in the in vitro CHO Sister Chromatid Exchange (clastogenicity) and Mouse Lymphoma Cell (mutagenicity) assays and in the Aspergillus Nidulans non-disjunction assay.
Hydrochlorothiazide had no adverse effects on the fertility of mice and rats of either sex in studies wherein these species were exposed via diet at doses of up to 100 and 4 mg/kg, respectively, prior to mating and throughout gestation. These doses of hydrochlorothiazide in mice and rats are 19 and 1.5 times, respectively, the MRHD on a mg/m² basis. (Calculations assume an oral dose of 25 mg/day and a 60-kg patient.)
Developmental Toxicity
Studies With Amlodipine
No evidence of teratogenicity or other embryo/fetal toxicity was found when pregnant rats and rabbits were treated orally with amlodipine maleate at doses of up to 10 mg amlodipine/kg/day (respectively, about 10 and 20 times the MRHD of 10 mg amlodipine on a mg/m² basis) during their respective periods of major organogenesis. (Calculations based on a patient weight of 60 kg.) However, litter size was significantly decreased (by about 50%) and the number of intrauterine deaths was significantly increased (about 5-fold) for rats receiving amlodipine maleate at a dose equivalent to 10 mg amlodipine/kg/day for 14 days before mating and throughout mating and gestation. Amlodipine maleate has been shown to prolong both the gestation period and the duration of labor in rats at this dose. There are no adequate and well controlled studies in pregnant women.
Studies With Valsartan
No teratogenic effects were observed when valsartan was administered to pregnant mice and rats at oral doses of up to 600 mg/kg/day and to pregnant rabbits at oral doses of up to 10 mg/kg/day. However, significant decreases in fetal weight, pup birth weight, pup survival rate, and slight delays in developmental milestones were observed in studies in which parental rats were treated with valsartan at oral, maternally toxic (reduction in body weight gain and food consumption) doses of 600 mg/kg/day during organogenesis or late gestation and lactation. In rabbits, fetotoxicity (i.e., resorptions, litter loss, abortions, and low body weight) associated with maternal toxicity (mortality) was observed at doses of 5 and 10 mg/kg/day. The no observed adverse effect doses of 600, 200 and 2 mg/kg/day in mice, rats and rabbits, respectively, are about 9, 6 and 0.1 times the MRHD of 320 mg/day on a mg/m² basis. (Calculations based on a patient weight of 60 kg.)
Studies With Hydrochlorothiazide
Under the auspices of the National Toxicology Program, pregnant mice and rats that received hydrochlorothiazide via gavage at doses up to 3000 and 1000 mg/kg/day, respectively, on gestation days 6 through 15 showed no evidence of teratogenicity. These doses of hydrochlorothiazide in mice and rats are 608 and 405 times, respectively, the MRHD on a mg/m² basis. (Calculations assume an oral dose of 25 mg/day and a 60-kg patient.)
Studies With Amlodipine And Valsartan
In the oral embryofetal development study in rats using amlodipine besylate plus valsartan at doses equivalent to 5 mg/kg/day amlodipine plus 80 mg/kg/day valsartan, 10 mg/kg/day amlodipine plus 160 mg/kg/day valsartan, and 20 mg/kg/day amlodipine plus 320 mg/kg/day valsartan, treatment-related maternal and fetal effects (developmental delays and alterations noted in the presence of significant maternal toxicity) were noted with the high dose combination. The no-observed-adverse effect level (NOAEL) for embryofetal effects was 10 mg/kg/day amlodipine plus 160 mg/kg/day valsartan. On a systemic exposure [AUC(0-∞)] basis, these doses are, respectively, 4.3 and 2.7 times the systemic exposure [AUC(0-∞)] in humans receiving the MRHD (10/320 mg/60 kg).
Studies With Valsartan And Hydrochlorothiazide
There was no evidence of teratogenicity in mice, rats, or rabbits treated orally with valsartan at doses up to 600, 100, and 10 mg/kg/day, respectively, in combination with hydrochlorothiazide at doses up to 188, 31, and 3 mg/kg/day. These non-teratogenic doses in mice, rats and rabbits are, respectively, 9, 3.5, and 0.5 times the MRHD of valsartan and 38, 13 and 2 times the MRHD of hydrochlorothiazide on a mg/m² basis. (Calculations assume an oral dose of 320 mg/day valsartan in combination with 25 mg/day hydrochlorothiazide in a 60-kg patient.)
Fetotoxicity was observed in association with maternal toxicity in rats at valsartan/hydrochlorothiazide doses ≥ 200/63 mg/kg/day and in rabbits at valsartan/hydrochlorothiazide doses of 10/3 mg/kg/day. Evidence of fetotoxicity in rats consisted of decreased fetal weight and fetal variations of sternebrae, vertebrae, ribs, and/or renal papillae. Evidence of fetotoxicity in rabbits included increased numbers of late resorptions with resultant increases in total resorptions, postimplantation losses, and decreased number of live fetuses. The no observed adverse effect doses of the valsartan/hydrochlorothiazide combination in mice, rats and rabbits were 600/188, 100/31 and 3/1 mg/kg/day, respectively. These doses in mice, rats and rabbits are, respectively, 9, 3 and 0.18 times the MRHD of valsartan and 38, 13, and 0.5 times the MRHD of hydrochlorothiazide on a mg/m² basis. (Calculations assume an oral dose of 320 mg/day valsartan in combination with 25 mg/day hydrochlorothiazide in a 60-kg patient.)
Use In Specific Populations
Pregnancy Category D
Use of drugs that act on the renin-angiotensin system during the second and third trimesters of pregnancy reduces fetal renal function and increases fetal and neonatal morbidity and death. Resulting oligohydramnios can be associated with fetal lung hypoplasia and skeletal deformations. Potential neonatal adverse effects include skull hypoplasia, anuria, hypotension, renal failure, and death. When pregnancy is detected, discontinue Exforge HCT as soon as possible. These adverse outcomes are usually associated with use of these drugs in the second and third trimesters of pregnancy. Most epidemiologic studies examining fetal abnormalities after exposure to antihypertensive use in the first trimester have not distinguished drugs affecting the reninangiotensin system from other antihypertensive agents. Appropriate management of maternal hypertension during pregnancy is important to optimize outcomes for both mother and fetus.
In the unusual case that there is no appropriate alternative to therapy with drugs affecting the renin-angiotensin system for a particular patient, apprise the mother of the potential risk to the fetus. Perform serial ultrasound examinations to assess the intra-amniotic environment. If oligohydramnios is observed, discontinue Exforge HCT, unless it is considered lifesaving for the mother. Fetal testing may be appropriate, based on the week of pregnancy. Patients and physicians should be aware, however, that oligohydramnios may not appear until after the fetus has sustained irreversible injury. Closely observe infants with histories of in utero exposure to Exforge HCT for hypotension, oliguria, and hyperkalemia [see Use in Specific Populations].
Thiazides can cross the placenta, and concentrations reached in the umbilical vein approach those in the maternal plasma. Hydrochlorothiazide, like other diuretics, can cause placental hypoperfusion. It accumulates in the amniotic fluid, with required concentrations up to 19 times higher than in umbilical vein plasma. Use of thiazides during pregnancy is associated with a risk of fetal or neonatal jaundice of thrombocytopenia. Since they do not prevent or alter the course of EPH (Edema, Proteinuria, Hypertension) gestosis (pre-eclampsia), these drugs should not be used to treat hypertension in pregnant women. The use of hydrochlorothiazide for other indications (e.g., heart disease) in pregnancy should be avoided.
Nursing Mothers
It is not known whether amlodipine and valsartan are excreted in human milk, but thiazides are excreted in human milk and valsartan is excreted in rat milk. Because of the potential for adverse effects on the nursing infant, a decision should be made whether to discontinue nursing or discontinue the drug, taking into account the importance of the drug to the mother.
Pediatric Use
The safety and effectiveness of Exforge HCT in pediatric patients have not been established.
Neonates with a history of in utero exposure to Exforge HCT
If oliguria or hypotension occurs, direct attention toward support of blood pressure and renal perfusion. Exchange transfusions or dialysis may be required as a means of reversing hypotension and/or substituting for disordered renal function.
Geriatric Use
Exposure to amlodipine is increased in elderly patients, thus consider lower initial doses of Exforge HCT [see CLINICAL PHARMACOLOGY].
In controlled clinical trials, 82 hypertensive patients treated with Exforge HCT were ≥ 65 years and 13 were ≥ 75 years. No overall differences in the efficacy or safety of Exforge HCT were observed in this patient population, but greater sensitivity of some older individuals cannot be ruled out.
Renal Impairment
Safety and effectiveness of Exforge HCT in patients with severe renal impairment (CrCl < 30 mL/min) have not been established. No dose adjustment is required in patients with mild (CrCl 60 to 90 mL/min) or moderate (CrCl 30 to 60 mL/min) renal impairment.
Hepatic Impairment
Exposure to amlodipine is increased in patients with hepatic insufficiency, thus consider using lower doses of Exforge HCT [see CLINICAL PHARMACOLOGY].
No dose adjustment is necessary for patients with mild-to-moderate disease. No dosing recommendations can be provided for patients with severe liver disease.
Minor alterations of fluid and electrolyte balance may precipitate hepatic coma in patients with impaired hepatic function or progressive liver disease.
Last reviewed on RxList: 6/20/2014
This monograph has been modified to include the generic and brand name in many instances.
Exforge HCT FDA Prescribing Information
Additional Exforge HCT Information
Exforge HCT - User Reviews
Exforge HCT User Reviews
Now you can gain knowledge and insight about a drug treatment with Patient Discussions.
Here is a collection of user reviews for the medication Exforge HCT sorted by most helpful.
Report Problems to the Food and Drug Administration
You are encouraged to report negative side effects of prescription drugs to the FDA. Visit the FDA MedWatch website or call 1-800-FDA-1088.
Get tips on handling your hypertension.


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KPMG's global network of climate change and sustainability practices helps you build long-term value in a rapidly changing world.
Mining organizations need to adapt across the mining asset lifecycle, from expansion to closure, as changing economic, political and regulatory environment demand greater flexibility.
The Chemical industry's landscape is changing fast - global companies are developing or launching new products and services – and appear optimistic - setting sights on geographic expansion.
Report shows VC-backed companies haul in US$32 billion across 1,819 deals globally in Q2 2015 driven by mega financing and rise of non-traditional investors.
Growth. Volatility. Disruption. Uncertainty. When it comes to doing business, CEOs globally are being challenged to navigate the path to success within an environment of constant change.
The global job search tool allows you to search available career opportunities within many of our 150 member firms worldwide.
KPMG's International Case Competition (KICC) is a chance for students to challenge yourself to solve a real business issue and an opportunity to meet new people across the globe.
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From Stealing Your Education at Columbia: a User's Guide to Getting a Free Education in New York City:
Some people will say, however, that universities are actually packed with radical professors spouting revolutionary new ideas. Granted, there are some smart professors with interesting things to say, and it's worth your time to get whatever useful information you can out of them (which is why this pamphlet exists.) But don't be fooled by these so-called "radical" academics. If they're so radical, why do they spend all of their time writing books and sitting in their offices? Writing and reading and sitting around should support radical activity, not substitute for it. "Radical" professors, like all professors, are just intellectual bureaucrats without the courage to pursue a radical course of action, no matter what their ideas may be. Like all professionals, they've sacrificed their humanness for the supposed perks (more like curses) of a middle-class life. Approach them with caution.
A transnational perspective on slavery that spans from colonial India to the antebellum United States.
A look at two seminal women's ensembles in Delhi and how they aided and enlarged the concerns of the women's movement in India.
Alumna will return to Dakar, Senegal to implement a series of neighborhood-based youth empowerment programs.
In the late 1950s, the eminent anthropologist, professor, museum curator, winner of the Presidential Medal of Freedom, and Barnard alumna Margaret Mead '23 invited young photographer Ken Heyman, whom she had met earlier during his student days at Columbia, to accompany her on a field trip to Bali.


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To listen to reaction from Springbok Sevens coach Paul Treu, captain Frankie Horne and Paul Delport following their tournament victory in Las Vegas, click here. Audio file courtesy of the IRB.
South Africa shrugged off a poor performance in Wellington a weekend earlier to win in Las Vegas, beating current series leaders New Zealand by a comprehensive 40-21 in the Cup final. It was the BlitzBokke's biggest score against their arch-rivals. They also jumped from fourth to second place on the HSBC Sevens World Series log with 73 points.
According to Horne, the players showed a huge amount of character and fighting spirit to bounce back in brilliant fashion in Las Vegas, where they finished unbeaten despite two crunch matches against Samoa in the semi-finals and New Zealand in Cup Final.
Horne, who played in his 46th consecutive World Series tournament, led from the front as always and was one of the most influential players on the field for the Springbok Sevens.
"We made some tweaks to our defence after the disappointment of last week and I'm just so glad that it worked out well for us," Horne explained after their thrilling win.
"This win means such a lot. We put a huge amount of effort into our training back in Stellenbosch, but that is no guarantee for success. With the amount of injuries we had, we were just so determined to bounce back.
"The landscape of Sevens rugby are moving because of the inclusion into the 2016 Olympic Games and all the teams are feeling it at the moment. There are a lot of upsets nowadays and the bigger teams don't have it their own way anymore.
"I'm just so delighted for the boys that we could win in Vegas, especially for the young guys because some of them will leave us shortly to join the SA Under-20 (to prepare for the Junior World Championship in June in France)," added Horne.


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Updated at: 09/05/2013 2:35 PM
(AP) VENICE, Italy - The star of a new film celebrating the dignity of manual labor is lamenting that many of his fellow Italians shun traditional trades like carpentry, leaving such jobs to immigrants even during stubborn economic crises.
The bittersweet comedy `'L'Intrepido" (The Intrepid) is one of 20 films competing for the top prize at the Venice Film Festival. Its veteran star, Antonio Albanese, plays a rare character these days in Italy: a man who cheerfully throws himself into any job he can get in the unemployment-plagued country, from sous-chef to pizza deliveryman.
In an interview Thursday with The Associated Press, Albanese called manual labor noble work.
Director Gianni Amelio told the AP that difficult times demand a film about someone who cares about working, not about wealth or social hierarchy.
(Copyright 2013 by The Associated Press. All Rights Reserved.)


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|Our Super Strength herbal combination of Horny Goat Weed and Ginkgo Biloba may help to promote healthy circulation.
|L-Arginine 500mg is a highly acclaimed amino acid specifically designed to support a man's modern, active lifestyle. Recently voted one of our Best Value Supplements.
It can be beneficial at any age to take supplements for sexual health and your general wellbeing. This combination is one of our most popular best sellers, combining the horny goat weed plant, which grows throughout large parts of Asia, with extract from the Ginkgo plant family.
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Last year was the 1st time in my memory where DL
Actually decorated Main Street and the Entry area
for Halloween.
What new things would you like to see for Halloween
this year, and what changes would you make to last
years halloween festivities?
Personally, All the Jack O'lanterns at the entrance to
DL and all along Main Street were terrific, as were the
signs on the lampposts.
I think Al mentioned that they would be adding more
decorations to Frontierland, and that would be great!
It would be fun if they added some special lightning effects
on the Castle ~ similar to what has been done on Tower of
Terror. Maybe some fun Halloween type music for Main Street.
Oh, keep adding more displays, (like the ones transplanted from
Tokyo DL) Add a few more "Friendly Ghosts" (no, not casper)
around DL, similar in style to the Tokyo DL decorations.
Over at DCA, the "Golden Screams" needs a COMPLETE change.
That show was such a poor excuse for entertainment! DL has
proved that they can do so much better, remember the Disney
Diva's even a few years back???? AND PLEASE!!!!!!!! FLOOD
both DL and DCA WITH VILLAINS!!!!!!!!!!!!!!!
The decorations around ToT were fantastic, love to see more like
that throughout both DCA and DL!


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Carts and parts at Big Don's
Louise Bolger | Sun
Roy Sumner, of Big Don's sells, services and repairs golf carts.
What's more fun than tooling around Anna Maria on a golf cart? Picking up dinner at Publix, heading for the beach or checking out a great café for lunch or dinner. Whatever you do, it's more fun when you arrive in a golf cart.
Roy Sumner returned to Bradenton, where he grew up, from Tennessee a year ago and did what he has done for 18 years opened a shop to sell, service and repair golf carts. Sumner's shop is closer to the Island than any other golf cart repair service, but distance isn't a problem for Island residents since Sumner makes house calls and delivers to and from the Island.
He can handle almost any type of repair for electric and gasoline golf carts, as well as replacing parts and batteries on-site. He and his technician will come out to you, whether you're on the Island or in another location in Bradenton, diagnose the problem and make recommendations. Sumner also has used golf carts for sale as well as accessories to get your golf cart looking sharp.
Big Don's customers include individuals who live on the Island, in mobile home parks and adjacent to golf course communities. He counts many senior citizens among his repeat customers and has built a very large referral base during his first year of business.
Sumner says his rates are affordable and well below what large dealers charge. He won't sell you anything that you don't need, and with years of experience, Big Don's can be counted on to do a thorough job in a timely manner.
And if you're wondering who exactly Big Don is, well he's Roy Sumner's 12-year-old son who has become the face of his golf cart business.
Let Big Don's keep your mini ride in tip top shape so you can enjoy the tropical breeze while scooting around town or improving your swing on the back nine. It's why we live in Florida.
222 41st Ave. E.
8:30 a.m. to 5 p.m.
9:00 a.m. to 1 p.m.
MasterCard & Visa


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August 5, 2015
WASHINGTON - - The Senate's top Republican says President Barack Obama has asked congressional leaders to convene at the White House for last-minute talks on a deal that avoids automatic tax increases and broad spending cuts.
Senate Minority Leader Mitch McConnell says the leaders are expected to meet with the president Friday, just four days before the government goes over the so-called "fiscal cliff" if Congress and Obama don't act.
The meeting would be the first time Obama has huddled with all four leaders since Nov. 16 and would represent that last hope for a deal before the new year. Obama spoke to each leader individually Wednesday before returning from vacation in Hawaii.
Obama and congressional Democrats want a deal that would let tax rates rise for the wealthiest taxpayers.
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Today's links: What lies ahead in NCAA tourney?
The dust has settled after a fast and furious Selection Sunday. Do you have your bracket filled out? If not, there's time. Until then, check out what some of the Big Ten's leading pundits are scribbling about.
Find out more about: Dienhart's Daily Links, March Madness


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Thursday marked Nelson Mandela's 95th birthday, and as the South African leader remains in a Pretoria hospital, the Weinstein Co. wants to remind us of the legacy of the Nobel Prize winner, and that it has an upcoming movie on the revolutionary.
The company released the trailer for "Mandela: Long Walk to Freedom" on Friday (on Yahoo as well as at the U.N. General Assembly, per a release), offering a first extended look at Idris Elba as the icon and Naomie Harris as his wife and, as shown here, cinema-style pillar-of-strength Winnie Mandela.
Harvey Weinstein has a way of playing into the news, but even he couldn't have anticipated the bizarre confluence: As the ailing Mandela has been the subject of a worldwide tribute these last few months, Weinstein was already preparing to release a movie that aims to be the leader's greatest cinematic legacy.
Directed by Justin Chadwick and produced by longtime Mandela confidante Anant Singh, the film aims to trace Mandela as his politics evolved from non-violent resistance to something more confrontational. "The leader you know, the man you didn't," an inter-title states.