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Shoot the Big Five The Canon 5D combines a top quality stills camera with a HD progressive movie recording system. The 35mm sensor offers half the shallow depth of field of a 35mm cinema camera, and a full range of prime and zoom lenses bringing an improved film like quality and look at a fraction of the cost. The camera shoots 1080 x 1920 lines of resolution at 38 mbs onto a CF card using a H.264 codec. This extremely shallow depth of field is made possible by a 35mm image sensor which is 24mm x 36mm in size. The 5D with accessories will work in all environments that other HD Camera's work in. The real advantage and surprise is when it gets to filming in extremely low light, this camera's performance is superb. It can be rated between 100 ASA and 6400 ASA without grain and be pushed to 12800 ASA electronically there-after. Full training is offered to users on request and is subject to availability. The Canon 5D MKII Now Available to Rent or Buy (little brother Canon 7D Coming Soon..) digitalfilm: +27 (0)11 4637584 Rentals * Sales * Transfers * Accessories www.digitalfilm.co.za TRACKINGTECHNOLOGY NEWS Truly amazing Mk11 – the Canon 5D "The 5D is small, compact, uses all the lenses I require, and shoots in extremely low light. The manoeuvrability is insane – you feel like you are STILL ON THE MOVE – Craig Brown, Frank Meyburgh and Devon Zivkovic shooting stills (which you can versatility. A photographer can shoot you are shooting stills (which you can both still images and motion video with do) but you are shooting movies. We do) but you are the same camera and at the same are always on the lookout for new shooting movies." settings. When JPEG images are technology that offers great quality, but recorded, the same colour settings, perhaps doesn't cost as much as a – Sally Balkwell exposure and balance will be applied to regular HD camera, and the 5D falls both. Alternatively, one could opt for into this mould." camera raw stills, in which case the Marais is also a convert. "The 5D is photos can still be adjusted with great amazing. The range of accessories is latitude after the fact, since this data growing, and Digitalfilm's matt boxes, would not be "burnt in" as it is with the mounts, and extended life battery packs video. Stills from the camera use the make this a most versatile tool. I am full resolution of this large sensor, so continually amazed at its quality and photographs from the Canon 5D are low light capability. A recent shoot Sally Balkwell much better than any stills extracted down a mine for a corporate video from any HD camera. required no additional lighting, and its To get the low-down on this 6 400 ISO is a major bonus." remarkable camera, how it works and So how does it post? "It shoots at its application, we spoke to Craig 30fps," says Olivier, "but this can be I n a way it had to come. After all, Brown, Rentals Manager for 'modified' in post on FCP and Apple digital camera technology has Digitalfilm, Tom Marais, local DOP, and you do in fact edit at 30fps with no advanced to the point that full- Eban Olivier, editor and technical 'stagger' and with full HD out – 4.4.4 frame-rate video is possible using guru, and Sally Balkwell, producer of raster. There is a lot of software the miniaturised circuitry of a digital Born In Africa. available for posting applications, and still photography camera and nearly all "We started off with one 5D as part you can colour and re-size as required. Digital SLRs provide real-time video of our rentals menu, and now have At the end of the process you can feedback to the display on the camera. five," says Brown. "This camera offers deliver in PAL, and after you have put Canon was able to use this concept to huge production value and we were it through the FCP package it corrects record the live picture signal as a file to stunned at its image quality and crazy, pull down and spits it out at 25fps." its memory card. The 5DMk11 uses a shallow depth of field. It also records "Do a test process in advance of large "full frame 35mm" 21.1 MP onto CF card of either 16 or 32 gigs, taking the camera out," suggests sensor, which is bigger than topline allowing you 54 minutes and up to 100 Brown. "We strongly advise this so that HD digital cameras, and for that minutes respectively. everyone is on the same page from matter a 35mm motion picture film "We ran extensive tests with the shoot to post. It is critical to understand frame. camera, checked what we could do with the capabilities and what you can get Raw or JPEG stills captured with the lenses, follow focus, etc. and out of it. The later model 7D is due out the camera are 5616x3744 pixels in a decided it was perfect for rental and for shortly, and some of these are destined 4:3 aspect ratio, and in Movie mode it most applications, particularly for South Africa. We anticipate having shoots 16x9. The video view used for commercials." five of these in stock. The 7D shoots the live display is a down sampled Balkwell, who has now used the 5D 25p 1080x1920 and 50p 720x 280 so image from the same sensor, which is for several commercials, is delighted the frame rate will benefit us as well as recorded as a 1920×1080 high-def file. with the results. "The 5D is small, the slow-mo capabilities. We have This is a compressed file (H264 codec) compact, uses all the lenses I require, helped out a lot of our loyal cameramen at a data rate of about 40Mbps. and shoots in extremely low light. The get set up with their own rigs. To date The real benefit of the camera is its manoeuvrability is insane – you feel like we have sold in excess of 50 kits." 18 SCREENAFRICA – October 2009 TRACKINGTECHNOLOGY CASE STUDY Nairobi goes big on Christie projection S even years ago, when Nairobi- PROJECTING INTO THE FUTURE – Christie LX500 being used in a tented venue based audio visual service company, Projector Solutions, opened its doors for business, it purchasing some basic data projectors, The investment quickly paid outdoor sports events and houses of immediately began to educate the local screens and laptops, they soon heard dividends and Mahiaini says they are worship in the local region. market in the wonders of big screen about Christie (from South African- receiving ever-increasing enquiries from It was in a church that Projection projection. based Gearhouse). they became the customers coming to terms with the Solutions recently achieved one of their Managing director Mercy Mahiaini first company in Nairobi to purchase benefits of hiring top quality projectors. most notable successes, rigging two recognised the need for an efficient Christie projectors After listening to However, both the market education 140ft x 120ft rear projection fast-fold audio visual service in Nairobi and first the positive feedback from users down and technician training proved to be a screens and projecting signals from live approached the larger corporate entities in South Africa, they became the first long process, she acknowledges. "Our cameras and various playback sources to find out exactly what they required. company in Nairobi to purchase technicians are trained on the job, so via their two LX500s. Mahiaini discovered "they were not Christie projectors. they learn as they go along. But this The venue is a tented dome which only the big users of projectors but at Mahiaini explains. "We settled on month we will take one of our admits a fair amount of light. Mahiaini the same time seemed less satisfied the LX500 [4500 Lumens XGA LCD technicians to South Africa for reports, "With the LX500 projectors with the service offered by other Digital Projector] series — with Short training." we were able to project very clearly to players". Zoom and Zoom lenses — because we The appetite for big screen the 3 000 congregants, easily Projector Solutions set out to rectify first wanted to evaluate the projection extends through product outperforming the church's resident that. Starting circumspectly by capabilities." launches, awards shows, fashion events, projectors." October 2009 – SCREENAFRICA 19 ANIMATION 3D Get ready for the big A nimated films are still amongst attention to Stereoscopic 3D films, be (SFF Media – www.sffmedia.com). little support from government. "We the most profitable in the movie they animated or live action. It was Karen van Schalkwyk approached also feel that Black Ecconomic industry. With the release of recently announced that Spielberg's some of the top animation companies Empowerment (BEE) has played a Stereoscopic 3D animated films DreamWorks Studios had acquired the in South Africa and got their response. huge role in South Africa. We have this trend is likely to make an even rights to the Japanese animated science seen BEE companies that have been bigger mark. One only has to think of fiction classic Ghost in the Shell. Can we compete? given huge grants from government Ice Age: Dawn of the Dinosaurs, which Cameron is bringing out the much and simply done nothing with the recently topped the local and anticipated Avatar at the end of the Taking into consideration that money except waste it. If we had some international box offices. In South year, and Ridley Scott is going to do Joe stereoscopic 3D is the way of the future, real budgets, yes we could most Africa, at the time of going to press, it Halderman's science fiction classic The the question arises – is where does this definitely produce to the calibre of had made over R25m. Forever War. Scott has gone on to say of leave the South African animation international productions. South On the international front everyone Stereoscopic 3D: "I've seen some of industry? Africans are very hard workers; we have from Steven Spielberg, James Cameron James Cameron's work, and I've got to Mark Hocker of The Boiler Room great animators, great script writers and and Ridley Scott are turning their go 3D. It's going to be phenomenal." says that the big problem is that there is some great African stories." Nigeria's first 3D animation movie By Ifeoma Areh "We intend to pioneer the evolution of a new, dynamic and internationally viable movie industry in new media, right here in Nigeria." – Stanlee Ohikhuare I n June 2009, a selected audience project has been funded solely by a star-studded cast list but an array of movie and film innovations in recent had the opportunity to view the ourselves so far, but we have important convincingly talented people who times." trailer of Nigeria's first full length partners joining us soon." understand the rudiments of the art," The movie is also embarking on a 3D animated feature film, Lifespan. Lifespan is the story of a brave little explains Ohikhuare. nationwide tour to create awareness It was a stunning preview that held the mosquito called Ivie, who undertakes a "Research was carried out for about a among women and children about the promise of an exciting movie to come. quest to the cave of a thousand signs to year before actual production began. prevention and treatment of malaria. Since 2006, Mighty Jot animation get a dose of blood from a newborn We researched insects, humans, Selected states and regions in the studios, a branch of Stanlees World baby. The blood is to be used for a choreography, fashion, language and country where malaria is prevalent will Ltd, has worked on the project of purification ritual that will reverse the scientific facts concerning our story. be toured as part of the campaign. producing Nigeria's first full length curse of the gods that has made We did in-depth research on Schools and health centres will be the animated feature film. mosquitoes the deadly agents of mosquitoes and malaria and we venues for this campaign. Health "We intend to pioneer the evolution malaria. The story follows the presently have more than enough professionals and NGOs, including the of a new, dynamic and internationally adventures of the young mosquito and material for our Bonus DVDs." federal and state ministries of health viable movie industry in new media, the plots of a rival male-mosquito clan. The entire production crew for this will provide sponsorship and assistance. right here in Nigeria," says writer and The mosquitoes depicted in Lifespan project is Nigerian. "We have kept the Characters from the movie will director Stanlee Ohikhuare. have been uniquely created. The intellectual input of this project strictly be used to illustrate important facts In comparison to other international mosquito characters don't bend over Nigerian," says Ohikhuare. "It is a about malaria in video clips and 3D animated movies, Lifespan is a low like regular insects but instead, they deliberate attempt to show Nigerians pamphlets. budget feature film. "Our production walk upright like humans and speak in that there is a lot we can do as a people At this stage, the project is 67% budget stands at approximately N300m a language we understand. if we decide to look inwards. It will also complete, production is due to be (about US$2m) whereas other animated Each character is voiced by a talented show the rest of the world that funding completed in October and the movie box office successful movies have performer, ranging from famous to for technology is the only visible barrier will be released in Nigeria on 15 budgets as high as US$75m. This unknown. "Our goal was never to have between us and the most celebrated December 2009. 20 SCREENAFRICA – October 2009 ANIMATION 3D swing The future Hocker says he would like to see more government input and less BEE "I think the great WWW.REALD.COM demands. "The South African industry Ancilla Berry of Monster Studios REALD 30'Hx40'W UK QUAD MECHANICAL SIZE (1/2"=1" SCALE) BLEED: 394mm x 521mm (15.5"H x 20.5"W) 7/15/09 PRINT SIZE BLEED: 788mm x 1042mm (31"H x 21"W) 03 #18691 Prepared by Terry Hines & Associates (818) 562-9433 needs to move away from slapstick thing is that goes on to say that these are exciting to invent "our own industry and new comedies and TV magazine shows. We TRIM: 381mm x 508mm (15"H x 20"W) TRIM: 762mm x 1016mm (30"H x 40"W) TYPE SAFETY: 355mm x 482mm (14"H x 19"W) TYPE SAFETY: 710mm x 964mm (28"H x 38"W) times. "It's great that Hollywood is uses for 3D animators. We turn out have such a creative pool and we just people's appetite producing these stereoscopic 3D amazing applications for the corporate need the opportunities. Regarding our for local content animated films. It increases audiences world with very little in the way of future work we create our own and their appetite for animated product. budgets. We have to also be 'jacks of all opportunities all the time and continue keeps growing. It would be initially difficult for us to trades'. The US is spoilt in that they to work." The animation compete in the blockbuster arena, but have huge budgets and 10 000 people Berry elaborates: "I think the great we would initially have to address the texturing one scene." thing is that people's appetite for local world has to be direct to video market." Berry comments: "The biggest issues content keeps growing. The animation world class to Don Searle of Haptics adds: "We here are budget and investment in our world has to be world class to keep an have already made our mark and have market. Animators concentrate on audience. I believe we have what it keep an audience. been producing some world class 3D commercials, features VFX, short films takes. Regarding future projects these I believe we have since our inception in 1990. Many of and TV series. If we were to shoot in include more commercials, but this has our films have won international stereoscopic 3D it would mean been a tough year. There is growth, what it takes." stereoscopic accolades. Yes I think we importing camera gear, many software however, in retail animation but the – Ancilla Berry could compete, but financing is a programmes and monitoring and disc VFX market is very sluggish." problem." capacity would have to be addressed. I Searle concludes: "It is important for think we are a way off from this, given local broadcasters to commission local What's next for our financial situation." stories that can be viewed locally and the South African Searle maintains that the industry internationally. This will have the effect animation industry? needs to concentrate on what is evolving of developing skills and revenue and happening. "We need to step up to streams. We are currently exploring There is some scepticism that South the plate, be fearless, tackle and develop feature film opportunities but the Africa will be able to do 3D films. The and not fall behind, even on small industry has been quiet the last year question is what solutions we will need budgets. I think this could be a worry – because of the global recession. We are to find. that we will not be able to keep up, at optimistic that things will turn around Hocker says that the crucial thing is least not on a significant level." in due course." www.triple-flash.com face it. your customers just want to see more 3d. Face it, with some great new releases audiences just can't get enough 3D. And with Christie's CP Series of DLP Cinema projectors they can have more than ever before. That's because That's why the biggest audiences are in cinemas with Christie projectors. They get more 3D there than anywhere. The CP2000 SerieS WiTh TriPLeFLASh TeChNOLOGY get the full picture when it matters. October 2009 – SCREENAFRICA 21 AWARDS Recognising the best in Africa Throughout the world the Promax/BDA Awards, Eligible entries are those which have explains Sheldrick. been produced/aired for the African Last year broadcast design group which are presented in each region, are regarded as market or commissioned by African Orijin won several Promax Awards. the most prestigious awards for creative endeavour based companies and broadcast between 15 August 2008 and 15 Says executive creative director Leon Schoeman: "Promax/BDA is like the in on-air promotion/marketing and broadcast design. August 2009. Oscars of broadcast design; it carries Most popular categories this year are: the same weight. Orijin sees these The 4th annual Promax/BDA Africa Awards SABC Best Integrated Marketing awards in the same light as the & Conference takes place on 16 October at campaign (the prize is a trip to advertising industry regards Cannes Promax/BDA Los Ageles 2010); Best Lions. We don't design to win awards Johannesburg's Sandton Convention Centre. Television Image Campaign; Best but it's great to get recognised by your Station Image Promo; Best Funniest peers and the competition is fierce at G ood news in these recessionary director Vanessa Sheldrick: "Ever since Spot; Screen Africa Best Movie Promo; Promax/BDA Africa." times is that entries for this the first Promax/BDA Africa event in DSTV/M-Net Best Editing; and Best Roger Smythe of Masters and Savant year's Promax/BDA Africa 2006, entries have increased year on Design in Promotion. notes that Promax awards are Awards are up 20% from 2008, year. More companies are entering, Three categories had to be significant as they are the only with a total of 625 entries. Says event proving that the profile of the event is withdrawn due to insufficient entries – international awards in the highly growing. For the Best Interactive Promotion, Best Radio specialised broadcast field. "The first time ever Spot and Best Use of New Media. judging is largely international too, so a we've had entries "This isn't surprising as the new media Promax award represents recognition from BBC categories are still relatively young in from peers the world over. We're proud Worldwide, Africa compared to the rest of the to have won 11 Promax awards last Russian Television, world," comments Sheldrick. year." Sony This year's competition had 71 A winner of many Promax/BDA Entertainment, international judges – all comprising awards, Clearwater has been Turner and the promotion, marketing and design participating in the competition since Brand Gallery professionals. "We do the judging this 2006. Says creative director – Special from USA. way for all our territories to keep it as Projects, Gayle Thompson: "To win a Locally, fair as possible. There were also nine Golden Muse or Isis is perceived as one newcomers are locals who judged the Mama Africa of the key accolades anyone in our MTV, Ogilvy Award, Funniest Spot, Something for industry can garner. It's inspiring to see Johannesburg and Nothing, Best Public Service one's creative work and the outstanding Electronic Media announcement and Best Promo not work of others appreciated and Network." using programme footage categories," acknowledged." THE PINNACLE – Promax Muse and BDA Isis trophies Promo speak selection should show diversity in shot based' promo one would then select the size and movement and the edit should broadcast clips that would work within work at a pace that is going to make it the proposed concept and select the stand out. Audio can either make or music. Now you can finalise your script break a promo – music selection needs and start editing, followed by voice over to be done with care, considering the and final mix. Delegates at previous Promax/BDA Africa Conferences promo's function, the amount of copy "The design alternative sees the will have heard international promo guru Charley Holland that's going to be placed over it and the promo producer working less hands on desired sound design." and more in conjunction with a refer to "McPromos" – TV promos that are churned out Leach emphasises that a promo has designer and animator. Music selection like fast food with no originality or good ideas behind to be attention grabbing and cut through the on air clutter. "Secondly, is made at the concept/scripting phase to ensure that all elements marry nicely. them. Here, three top South African creatives shed light you need to get the message across with Voice over recording and final mix all the salient points. Thirdly, the remain as above." on how to avoid falling into the McPromo trap. promo should be memorable. Ideally it Studio Zoo does a lot of "self- should also get people talking." briefing. Says Leach: "I might suddenly T he definition of a promo outlines reinforce viewer loyalty or invite viewers According to Thompson, Clearwater be inspired by something and then its functions. "It is primarily to buy into new brands." doesn't believe in an exact formula suggest to the client that we do a promo broadcast focused (although As Studio Zoo director Adi Leach which, when followed to the letter, around that idea. But when we do get delivery can extend to points out, the function of a promo is to makes the perfect promo. "The briefs we make a list of critical points other platforms) and seeks to create sell a product, be it programming, a functions and contexts of what we do that the client wants to get across and interest amongst viewers regarding a product, or relationship marketing. "All are constantly changing, especially in a then find a creative hook – either visual particular show/channel/service/event promos are branding pieces. Some are digital world. Everyone has their own or music. For instance, if you're doing a and inform them when/where to purely 'feel good' aimed at retaining method, but at the core of a good promo about animals you could use an watch," says Gayle Thompson, creative audiences; others are to impart promo is usually a strong, simple incredibly beautiful graphic design director – Special Projects, Clearwater. programme information, while others concept." or a piece of music that gives an extra Promos that tell viewers when a provide technical information, about Traditionally, the creation of a promo kick. programme will go out normally sell on decoders or upgrades for example. The starts with a client brief. Dean explains: "Generally, programme promos are an emotional level and deliver a very latter are the hardest to do as the "We then familiarise ourselves with entertaining and the programme rational call to action in their closing, information is so dry." both the material we'll be using as well usually speaks for itself. In our case we says Orijin creative director Bron Dean. A good promo concept should speak as the target audience. Next you do lots of branding for DStv, which "Promos that reinforce a channel's to the target audience. "The language develop a broad concept and possibly requires creating a single branding brand values, propositions and (ie. copy) used in the script should be have some copy lines that either have to message for a multitude of positioning deliver their message both relevant to the audience and easy be incorporated or may be used, diverse channels, which is very almost entirely on an emotional level to to digest," continues Dean. "Shot depending on final material. For a 'clip- challenging." 22 SCREENAFRICA – October 2009 Ms NomaXabiso Mahlawe (Deputy City Cllr Obed Mlaba (Mayor for Durban) MEC for First lady Mrs Nompumelelo Axe commercial shot at the Durban yacht Club Msanager – Durban), Julie Fredrikse Arts, Culture and Tourism in KZN Ms Weziwe Mantuli Zuma with the cast of (co-producer) First Lady Mrs Nompumelelo Thusi, MEC for Local goverment and traditional Izulu lami. MaNtuli Zuma, Madoda Ncayiyane (Director) affairs Ms Nomusa Dube, Deputy City Manager Ms Toni Monty (DFO) & Gugu Zungu (DFO) – Nomaxabiso Mahlawe. has the potential to act as a key driver in raising the visibility of film 2009 marks the Durban Film Office's (DFO) fifth to facilitating film production in the region, earning KZN a strong Key objectives are to: content from the African continent and to provide African film-makers year of operation. The past 18 months have been reputation as one of the most 'film friendly' cities in the country. • Assist Durban producers to become viable business entities capable with the opportunity to pitch film projects to leading financiers spent examining the DFO's internal operations, of generating and supporting higher and more consistent levels of and world sales agents and obtain feedback from internationally including the existing business plan, with a view to The 'Film Industry Review' identified specific challenges to the growth of production; reputed directors and producers in order to form alliances for future devising a new growth strategy for the years ahead. the local sector and the revised growth strategy provides for a number • Supporting the development of significant Digital Media collaborations. The recently completed 'Film Industry Review' of interventions to tackle these blockages, including the restructuring of competencies to give local producers control over production, commissioned jointly by the DFO and the KwaZulu- the DFO and its operations. distribution and sales. The completion of an intensive Economic Impact Assessment of the Natal Department of Economic Development and • Encourage local clusters, partnerships, collectives and networks that region's film industry, in order to ascertain its exact impact on the local Tourism, included a complete review of the DFO Looking at the challenges, although the sector has experienced enhance existing activity; economy, gives impetus and focus to the Durban Film Office's strategy operations in the context of international best steady growth over the past years and is supported by a variety • Maximize investment in the region from both public and private for the year ahead. The economic spend associated with the industry is practise and a careful analysis of the local industry's of crew, equipment and talent suppliers, there is still not sufficient sectors through creation of a 'film-friendly' environment; and currently estimated at R300 million, with enormous potential for growth. success's and challenges. business to grow this supply base, added to this, there is a limited • Ensure the longevity of the destination through the creation of an pool of experienced producers able to create saleable ideas and raise Environmental Production Plan. Throughout 2009 the DFO has continued to seek and create "At the inception of the DFO in 2003, much of the industry intelligence production finance and fewer producers translates into limited training opportunities to boost tourism for the province, create jobs in the sector applied to craft the business plan was largely based on the Western Cape and production opportunities, which results in fewer career pathways for "Central to all of this, is the exploration of new markets and business and develop core skills. Leveraging off the heightened status of the and Gauteng experience," says Toni Monty, head of the DFO. "Five years industry entrants models, particularly in the current global economic climate, which industry in Durban and with a clearer understanding of our particular on, it is critical that we develop a unique understanding of the Durban demands we find new and smarter ways of doing business," needs and their own unique offering nationally and internationally, the and KwaZulu-Natal (KZN) experience, if we are to effectively plan for the "In an industry largely built on relationships, there is limited opportunity DFO continues to actively engage the industry, seek partnerships and future of the local sector." Toni Monty, Acting CEO, Durban Film Office. in our local industry for mentorship and skills transfer, Going forward, The announcement, at this year's Durban International Film Festival, linkages at a local and international level, seek increased funding and we have devised strategic programmes to provide capacity-building by the DFO and the Durban International Film Festival (DIFF) of the support to develop the local industry and local film-makers and as a The region has celebrated significant progress over the past years with platforms that will provide opportunity to strengthen local business and intention to jointly host an international Film Mart in 2010, sparked result, take Durban to new, unprecedented levels, as one of the leading a steady increase in production activity and a well established approach increase market access.'' enormous interest in the industry. The Durban Film Mart, it is anticipated, authority in the sector in South Africa. BROADBAND COMPILED By JOANNA STERkOwICz Learning to surf The recent Screen Africa Talent & Technology Conference held in Johannesburg had a big focus on the impact cheaper S outh African content producers Money is the driving force of suffering too much. It's a different case should get onto the right side of broadband Internet, continued De with the music industry, which has and better the soon-to-break tidal wave of broadband Internet and Lanerolle. In the current film and TV value chain, it is the distributors and been losing huge amounts for years because of broadband. broadband will concentrate on niche audiences and continental or global audiences. broadcasters who make money as they control the market. Barriers to entry are De Lanerolle stressed that content producers needed to retain their rights So said independent media and the high cost of of purchasing content and learn to surf the mobile TV and have on the communications consultant Indra De Lanerolle. "The connection and in the case of film, organising and shipping prints, broadband Internet waves. "Forget film and television but remember media landscape of the Seacom cable will bring more and faster regulation [of broadcasters], storytelling, which has been around since the beginning of human broadband (eg. at least concentration communication." in South Africa. 2mb/s) to South Africa. There is a 57% growth in of audiences and pricing Where online meets TV Over the next broadband every 18 months globally, so by 2011 we will power. "Broadband Satellite pay-TV service DStv has just have 60 times more completely launched VUZU, a combination TV two pages we bandwidth." changes the and social networking channel targeted De Lanerolle likened the rules of at the youth. Explained Jason Probert, take a closer advent of broadband to the building of railways in the distribution because of low GM Entertainment: DStv Online: "VUZU is cross-platform and look. 19th century and the invention of the printing RIDING THE wAVE – Indra De Lanerolle cost of entry – it costs nothing interactive so people can watch programmes, upload photos and clips, press in the 16th century. to move a film message, play games and store content. He referred to the pinnacle around the We've integrated both Facebook and of broadcasting as the world on the Twitter. VUZU allows you to be on moon landing 40 years ago. "A live Internet and every audience member TV. We commission companies to radio signal from the Apollo spaceship can now be a distributor. Broadband is produce short clips for the channel, was beamed to a satellite dish in unregulatable as there are no physical such as a mockumentary on air bands Australia and then back to the US and products to control. It allows you to for example." split to other broadcasters. Six hundred target niche audiences and there is no Commenting on global trends, million people are estimated to have pricing power in broadband Probert noted that online video was watched it live. This remarkable distribution. In the first quarter of last growing exponentially. Hulu, which broadcast was delivered by a very year, Google UK earned more money offers TV programming for download, centralised and small network. in ad revenues than ITV, the most is the second biggest website after "In South Africa there are popular television channel in the UK YouTube. "Asia has enormous 5.2 million TV sets, four TV stations and for many years the country's broadband and although kids spend lots and 48 million people. With broadband leading advertising vehicle," noted De of time on the Internet, they're still we will have 1.2 quadrillion Lanerolle. watching TV. US research says 98% of connections. The broadband Internet South Africa does not yet have the the 18 to 24 age group's video screen will connect every person on the South necessary kind of broadband capacity time is TV, but they're simultaneously African network to each other." for this scenario so film and TV are not on the Internet." 26 SCREENAFRICA – October 2009 BROADBAND and vice versa. This requires return path, which needs to be across broadband. "Broadcasters are scrambling to be relevant, so most have catch-up services, with the granddaddy of these the BBC iPlayer, which Siemens was instrumental in developing. ITN content is now available on iPhone. Disney allows you to download content through TiVO, so they're cutting out the distribution channel. New aggregators of content are popping up everywhere. Broadcasters are creating warehouses of content in a file-based format so that it can be re-purposed for different platforms. Hulu.com provides actual channels and will allow you to create a profile to suit you." With all this proliferation of content, the question arises of who will help the viewer figure out what content they The battle for want to see. For instance, www.Tioti.com is a discussion forum about online TV content. According to Gonzalez-Flower, Siemens thinks the role of the the viewer broadcaster will go from controller to advisor. "Broadcasters will be aggregators and provide content to suit your profile. This will open up a whole new world for advertisers and broadcasters will go more for product placement. Hardware manufacturers now realise their new power because PHOTO By AnDy STeAD Globally cheap broadband is they're the method of consumption and have access to broadband. The problem is how to take this proliferation of wreaking havoc on broadcasters, multiformat content and re-purpose it for different platforms and audiences. We think there will be a need for re- who are being forced to adapt in purposing companies." The impact of all this will be an order to survive. overwhelming choice of content, new levels of contribution, greater activity and greater social interaction. "Creators BROAD PERSPECTIVE – will have far more complex channel F acebook is a prime example of the the centre of the universe as it Marcos Gonzales-Flower strategies. Content will be end to end power of broadband – this social controlled the consumption and file-based and direct. Revenue streams networking website took a mere delivery of commerce. This in turn will become more complex. two years to reach 50 million generated new business like insurance platforms unfold the battle has become Distributors and broadcasters will lose people. Television, meanwhile, has and led to the discovery of America. not for the viewer's lounge, but for their control over what and when people been around since the late 1920s. But the problem is that the Venetians attention, as 'digital natives' are consume content. At the recent Screen Africa Talent & sat back on their laurels and when other accessing content on broadband and "Today's broadcasters have strong Technology Conference in countries used the new technologies, mobile. This will be very important to brands and viewers' trust but they need Johannesburg, Marcos Gonzales- they began to lose their power. advertisers." to become more relevant. Now it's Flower, Global Head of Media "Broadcasters think they're like Gonzalez-Flower maintained that about people logging onto content Consulting Siemens IT Solutions and Venice because they control content and traditional linear TV will continue but rather than sitting in a lounge. We are Services Ltd, UK, drew an interesting distribution. The battle of the lounge with more sophisticated video on already seeing innovations in parallel between broadcasters and the has been around for a long time as demand (VOD) services emerging. advertising such as Innovid, which Venetian merchants of the 13th century. broadcasters have always vied for "The consumption of content is a social inserts ads onto blank spaces just before "The Venetians created a very viewers. Now Microsoft wants to activity as it generates discussion – broadcast, while Zunavision enables successful merchant navy by using new control the box in the lounge. In that's why Facebook rocketed. We any content owner to self-assign spaces technology like the rudder and compass Singapore the government is rolling out think that VOD will become like 'my inside the physical space of their and built bigger ships which could sail one gigabyte of broadband per home. channels' where you hook into your existing videos," concluded Gonzalez- further. Consequently, Venice became As more and more distribution friend's channels and see their playlist Flower. October 2009 – SCREENAFRICA 27 AFRICA COMPILED By MARTIN CHEMHERE Malawi launches film festival Since the country's independence, Malawi has produced only one feature film – Charles Shemu Joyah's Seasons of Life – and one documentary, The M alawi International Film recently screened around Mystery Mountain, which Ndasowa Festival, founded by the the country, the festival produced. She explained that Malawi country's British trained did not feature local used to have cinemas but they filmmaker Villant Ndasowa, films. 'disappeared' during the late 1980s thus debuted in early September 2009 in The festival ran affecting any culture of cinema two major cities – Lilongwe and concurrently with a watching culture. Blantyre. "It's one way of positioning workshop that intends to She described the standards of ourselves in this world and, of course, run for eight months, filmmaking in Malawi as "poor" – for exporting our culture and history," says during which time young quality post-production she has to go to Ndasowa. filmmakers will produce South Africa. Her view is that with the The festival's theme was "Opening five short films as part of long term training currently underway, Up to the World with One Language" the training and these in addition to the festival, the next five and about 20 feature films and will be screened next year to 10 years will see a huge documentaries from outside Malawi as opening films. The improvement. were screened. training will be provided Further positive news is the arrival of Local, regional and international by film trainers from new cinemas recently opened in filmmakers have welcomed the festival. MALAwI TO THE wORLD – Villant ndasowa Finland and Iceland. Blantyre and Lilongwe . She envisages Support came from a number of There are no colleges or these institutions as "a great cultural institutions such as the Goethe schools currently offering opportunity for the growth of the film Institute Liaison Office – Lilongwe, European Union and the Malawi film studies and training, a scenario industry in Malawi". Ndasowa co- British Council, French Cultural Government. that Ndasowa views as a great produced the current top film Seasons of Centre embassies and consulates of the Ndasowa said that because Malawi's challenge to the growth of the industry. Life and believes the award won by the Finland, Iceland, Germany, USA, film industry is still new, and the fact "So the festival will help to develop the film indicates "big potential" in the Embassy of Spain (based in Harare), that the country's only two films were industry through training." Malawi film industry. Meet Malawi's Maneno Mutawali production for the company. While watched in the SADC region through with KMP he was trained by Soul City national broadcasters of the nine (South Africa) in scriptwriting, SADC countries' TV stations." directing and producing for television Mutawali is also credited for creating and film as well as drama production. the story/concept in the film Seasons of His company is currently in Life, written, produced and directed by preparation for a health communication Charles Joyah after adopting his half hour television drama funded by storyline. The film has been very well Soul City, which will be shot under the received in Zanzibar. umbrella of OneLove, a continental He described filmmaking standards AIDS campaign. in Malawi as "very low" with some Besides managing the production people claiming to have produced films house, Mutawali is directly involved as that "leave a lot to be desired, with the a producer and oversees other areas of exception of a few individuals who have production eg. concept creating, script a good idea of what filmmaking is all writing, directing and editing. "With about". over 10 years experience as a TV/film/ To his knowledge there are no up-to- radio producer, I have credits in date film facilities in the country. "I am CREATING AN INDUSTRy – Maneno Mutawali broadcast television programmes, ie. aware though, of the many government government, NGO and private sector department film units which had some documentaries, reports, panel film equipment like the 16mm but are A Malawian filmmaker who is including Namibia and Zimbabwe, as discussions, magazines, drama/ no longer in working condition. We do trying to create a film industry well as for training at UNESCO and comedies and TV/Radio commercials." have TV/Video equipments available in in his country is Maneno the Thomson Foundation before the In 2008 he produced the film The the country ie. non-linear edit facilities Mutawali of Kings Multimedia launch of TVM. He made producing Test, packaged in the Untold title series, Adobe Premier, Avid, Final Cut, etc Productions. "My experience in his area of specialty as this is what he funded by Soul City as a SADC and some good cameras and lighting filmmaking dates back to 1997 when I "enjoys more than anything else". regional project. OneLove is a follow- equipment." was offered a job by the national He quit the national broadcaster in up to the Untold television series. At his company, they have in-house broadcaster TV Malawi (TVM) while 2000 to establish Kings Multimedia Shooting began on 17 August. edit facilities, editing on both the latest it was still a project," he says. Productions Ltd (KMP), where he is "The Test was probably the most Adobe and Final Cut. In addition, they He was then sent to several countries the major shareholder and responsible challenging and exciting drama project own HDV Sony Camcorders and for training in film/TV production, for co-ordinating all aspects of I have produced. The film was widely tripods. 28 SCREENAFRICA – October 2009 BuSINESS DEFINING SuCCESS "You have it all in you to be all that you want to be." • development. Top executives are requiring ROI information. well they think you are doing regarding their development, how well they are being • Making sure the training or managed, and the impact that Mariam Sha has worked with international best development intervention is development has had. practice standards and has assessed and advised meeting the business needs. – 360 degree feedback. over 100 organisations. Her clients range from • Determining whether the – Observe people's improvement large organisations to developing small actions being taken or whether in work performance. organisations across all sectors. behavioural changes resulting • Set objectives for every from the training align with the development intervention – Return on investment business case or the reasons for formal and informal the change. • Be clear on how the • Justifying the costs of the development will impact on As a CEO and director, have you approached as a reaction to training and development. individual, team and questioned the value of training and challenges faced or was process • Providing base-line organisation. development? Many organisations I driven, ie. everyone attends computer measurements that can identify • Ensure post development have worked with often slash the software programmes. favourable or unfavourable discussion. training budget first when finances Now, in times of scarcity, the trends with respect to the • Collect information: are tight, not knowing or training budget is being questioned. training curriculum and the – people's time (trainee, trainer appreciating the value of learning The approach therefore has changed organisation's goals and and management support) interventions. to identifying skills gaps. Training is objectives. – material and equipment When I meet with directors, my an investment to achieve business • Measurement information can (computers, projectors) first question to them is: where do objectives similar to the business help management identify gaps – space (training rooms, learning they reflect the costs or benefits of investing in other assets, property, and give them the tools to decide centre) training and development? Most etc. where research is conducted on whether to stay the course or • Build time into senior often the response is: the income the long term return on investment change direction. management meetings to reflect statement and budget, where training (ROI). Best practice on measuring ROI on the costs of development and is seen as an expense to the company. So how exactly, and why do we on training and development agree on the benefits. A recent approach in international measure ROI on training and interventions: • Senior managers evaluate what best practice is to account for training development? • Ensuring that development the organisation can do now that and development in the annual • Training and development activities are linked to objectives they couldn't do before the report. results are not clear. at organisation, team and investment in development. For many years the human • Training and development costs individual levels. resources departments sent people on are increasing. cc6663ND_70+_OPERATORS_226x155_Screen-Africa-OCT.qxd:Layout 1 18/9/09 20:05 Page 1 • Measuring the impact on the For more information on ROI and on training either to collect levy grants • Lack of alignment with business organisation, team and you and your business becoming successful from the SETAs or to ensure the needs. individual by using: and lucrative contact me: Mariam@ budget allocated was fully utilised in • Competitive pressures on costs – Customer satisfaction surveys. bluegumbizhub.co.za. order to receive it again the following and productivity. – Staff surveys before and after a My team will customise solutions to suit financial year. Training was then • Lack of support for training and development activity on how your specific needs. nds.com more than 70 pay-TV operators have selected NDS Why have more than 70 of the world's leading pay-TV operators selected NDS as their technology partner? Perhaps it's our end-to-end excellence? Or our proven integration, 24/7 reliability and massive investment in new products? Then again, it could be the whole package, which helps ensure that our customers lead the market. For technology that gives you greater control, and opportunities, select NDS. Building Market Leaders October 2009 – SCREENAFRICA 29 BuSINESS COMPILED By JOANNA STERkOwICz Features and the future break even. Our mistake was under National Film and Video Foundation budgeting for distribution. So, as (NFVF) funding. Even on low budget producers we're looking to make a 4% films, however, you shouldn't lower BEATING THE ODDS – Successful low budget films return on the film, if there are no your standards. You need a minimum international sales. From a venture standard like 5.1 Dolby," said Raleigh. capitalist perspective, a 4% return is not Low budget for the DTI is between good." R2m and R6m and between R5m and S Film financing options outh Africa's feature filmmakers should be concentrating on There are three distinct film markets in South Africa – Hollywood movies, R8m for the Industrial Development Corporation (IDC), a parastatal that micro-budget movies (as in local stories made for local screens and invests in competitive industries. in South Africa remain under $250 000) released micro-budget movies. "I think South The DTI's Nadia Sujee suggested a straight onto DVD, as a way of Africa's focus must be in the latter," broader approach to developing the limited, especially growing the industry. This was the message from Kevin Fleischer, a commented Fleischer. "We need to develop local content for local markets. industry. "You need much more than a low budget model for the industry to venture capitalist involved in the A big threat is piracy – White Wedding grow. Together with stakeholders, the in the midst of a financing of the local box office hit, White Wedding, at the recent Screen DVDs were on the streets at R20, five weeks before release." DTI needs to look at distribution, audience development and establishing Africa Talent & Technology conference Part of White Wedding's success is due a film fund. It's also essential that we crippling recession. in Johannesburg. in part to the fact that its two leads, look at skills required for development. Fleischer pointed out that Nigerian Kenneth Nkosi and Rapulana Venture capitalists need to be The obvious answer investors put money into Nollywood films because they're guaranteed to Seiphemo, are very well known and popular actors. Paul Raleigh of Film encouraged to invest in the film industry." make a return. "But in South Africa, a Finances SA, a company that provides Also looking at the industry value is to reduce budgets return is not guaranteed unless it's a completion bonding for films, chain holistically is the IDC. "We have Leon Schuster (Mr Bones) film. A emphasised that trying to recoup in invested in over 45 films thus far and – but how low should producer gets less than 40% of the box office return. We hope that White your own market means you have to create local stars. taken our fair share of risk, but I'll admit we haven't had an ideal Wedding will make R5m* at the box "You can't have a feature film approach," said Basil Ford, head of the you go? office, which means we'll get R1.7m industry without stars, so filmmakers IDC's Media & Motion Pictures back. On DVDs the net return to the need to create these characters. division. "So we can't continue as is. producer is much better than theatrical Furthermore, a local industry can't be We often get approached with half- release. We estimate getting to R2m developed unless you have help from baked scripts as the filmmakers are for DVD release [formal DVD institutions like broadcasters. eager to go ahead. But they need to get distribution is being done by Next Stakeholders are realising the need for resources from the NFVF to make turn Video]." an alternative source of distribution. It's them into bankable scripts. If producers It is essential, stressed Fleischer, in very encouraging that the DTI is can make some sales in a few territories any industry to look at the market for talking to people who are coming up they can recoup their budgets." the product. "You need to consider how with solutions. *As per SAFACT, White Wedding much it will cost to make your film. "In any finance model producers are had made R4.95m as at 17 August, Without the Department of Trade & typically missing about 30% of finance, off 39 prints after 13 weeks Industry (DTI) rebate we wouldn't apart from the DTI rebate and of release. 30 SCREENAFRICA – October 2009 BuSINESS The industry as is Despite the recession South Africa's indigenous feature film industry appears to be robust, largely due to the Department of Trade & Industry (DTI) rebate for local productions. Since March 2008 to May 2009, 29 films have applied for the rebate. "Today capital and investment are reduced solely to money. But what about social, creative and cultural capital? Realising our dreams comes STATUS QUO – eddie Mbalo (nFVF), Toni Monty (DFO), Liza Aziz (Fineline Production), Julia nzimande (DTI, Rehad Desai (Uhuru), Bhekizizwe Petersen (producer, Zwelidumile) down to education and S peaking at a session at the recent companies that applied for the rebate Zwelidumile and Zulu Love Letter, building Durban International Film are BEE (black economic questioned the issue of capital. "Today Festival (DIFF), Eddie Mbalo, empowerment) compliant. Sixty-six capital and investment are reduced skills." – CEO of the National Film and percent of the companies are white solely to money. But what about social, Bhekizizwe Petersen Video Foundation (NFVF), pointed owned. creative and cultural capital? Realising out that eight of the 29 rebate films Giving the DTI's perspective, deputy our dreams comes down to education were developed by the NFVF. "We're director: Creative Industries Julia and building skills. So we need to look confident that these films will go into Nzimande noted that 55 productions at long term issues and unlearn some of production. However, between NFVF had been paid out from the rebate since the bad habits in the industry. We funding and the rebate, producers can 2004. "We were recently asked by the shouldn't deny new voices, because if only raise 45% of R2.5m [ie. the Minister for a sectoral response from we reproduce the same kinds of things minimum budget required the industry. Service companies report over and over, our work won't be for the rebate]. So, the funding that they've been hard hit by the unique." landscape in South Africa remains exchange rate and low budgets. They've The industry should put moral and difficult. particularly been affected by the fact cultural imperatives first, according to "The NFVF can only invest in four that the US industry has been knocked filmmaker Rehad Desai of Uhuru. films per annum [less than R1m per by the recession and by union This would result in a plethora of film] but the industry really needs to problems." viewpoints and plurality of voice. "But I produce 15 to 20 films per annum, While the local feature film industry fear we're moving back in this regard. with 35 to 40 films the ideal. Producers is doing okay, the opposite is true of the Now we're seeing the mismanagement can make use of Section 24f of the TV industry. The SABC's financial of the public broadcaster. How will Income Tax Act but it's highly complex and management crisis has resulted it independent producers deal with the 18 to negotiate and not compatible with in being over R800m in the red, months hiatus in commissioning? Even the rebate. The National Lottery is also owing independent producers before the SABC crisis, budgets were incompatible with the rebate. And, R60m and placing a moratorium lower than ever, with our writers there is no clearly defined film policy on new commissions until earning less. The upshot is that more within any of the local broadcasters. April 2010. talent will migrate to another country "Earlier in the year we met with the "Consequently, the industry needs to or another sector." DTI, the Industrial Development look at new markets both locally and According to Desai, a production Corporation (IDC) and public internationally. Local content is company needed to make 20% on each broadcaster SABC and agreed to a pilot becoming more and more important," project to stay afloat. "If you have to test this low budget model. But then said Nzimande. R200 000 to spend on equipment, the SABC crashed so we're looking for you're in the game, as thanks to new a new partner. " Beyond the money media, the day of the gatekeeper (ie. Another point that Mbalo made was broadcasters and distributors) will be that only a small percentage of the Bhekizizwe Petersen, producer of over." October 2009 – SCREENAFRICA 31 DISTRICT9 COMPILED By kAREN VAN SCHALkwyk Applause for D9 District 9, directed by South African born neill Blomkamp and with local actor Sharlto Copley in the lead PICTURe COURTeSy STeR-KIneKOR role, has been hailed by some as the film of the decade, or at least the film of the summer in the USA. In South Africa it held number one position at the box office for many weeks and at the time of going to press it had raked in R7.2m (20 September) at the local box office. even though it does not depict the most humane aspects of human beings, it reveals the fragility of existence and the acceptance of difference. Here Screen Africa pays tribute to District 9 with a special editorial feature. HDHuB pushes R eviewers across the globe supervise the slum clearance, is have praised District 9 for tremendous." its creativity, originality, special effects and social commentary. Sci-fi films With these types of reviews and the creative and commercial success of the film, it has propelled the careers of both boundaries "HDHUB provided excellent don't really come better Blomkamp and Copley towards the service, technical knowledge and PICTURe COURTeSy STeR-KIneKOR than this and many are saying it will be stratosphere. Blomkamp is already support. They facilitated the a sci-fi classic in the realms of Alien, working on a sequel to the film. process with such ease." The film's The Terminator and The Fly. Blomkamp comments (courtesy of Reel editor, Julian Clarke, agrees: For a film with no stars, no known Movies news): "I've got an inclination "When you use a format like RED director, no known name actors and a of an idea, but it's so not fleshed out yet. you worry about technical setting off the radar in many an There is nothing official yet, other than problems (for example, shooting American's understanding of the the studio saying they want one – it's digitally makes the medium geography of Africa, it shot straight to just the case of what the hell it is. It vulnerable), but HDHUB was number one in the USA and made could go in a lot of different ways, like with us every step of the way, $37m in the opening weekend. At the what happens to Wikus? How do you making everything run smoothly." time of writing, the film had raked in wrap the character up? Does he become Achieving such seamlessness T $109 444 336 at the USA box office, human again? I'd have to really think he appeal of ultra-high was no mean feat. "We ended up $14 336 708 in foreign box office, and about how it goes." However definition formats for with five to six hours of footage worldwide, $123 781 044. Paul notwithstanding a prequel or a sequel, adventurous District 9 young shot daily, on a variety of digital Dergarabedian, Hollywood.com Box Blomkamp will become a huge director director Neill Blomkamp formats," says Jacques McDonald, Office analyst comments: "With a in Hollywood. has certainly paid off as the high- technical supervisor of HDHUB. budget of $30m, District 9 proves that Variety recently reported that Sharlto adrenaline sci-fi feature continues "The challenge was integrating the you don't have to spend Copley is in negotiations to star in the to top international box office lists. different camera formats and $200m to make a great sci-fi film." Ridley Scott big screen remake of the Blomkamp showed his willingness getting all this information to the The film opened to rave reviews hit TV series, The A-Team. to push the boundaries with his head editor, whilst taking care of starting off at the Comic-Con comic District 9 has been a phenomenal improvised "mockumentary" style, the safe removal, storage, and book convention and then the word success for the cast and crew of the but it was the use of revolutionary back-up, including the sending of spread. film, as well as for Blomkamp and high-definition workflows that footage to New Zealand. We built Kirk Honeycutt of the Hollywood Peter Jackson. South Africans are also really broke new ground. a complete post-house in Reporter said that, "it combined the proud to be part of this picture and D9 was shot on the RED One Johannesburg with four editors on very best of the post war sci-fi movies rightly so as besides Blomkamp and Camera with additional footage on HD AVID. We had 11 connected with their trenchant political Copley, the crew comprised mostly the HDCAM SR and XDCAM systems and in the end pushed undertones and pulse-pounding South Africans, such as art director cameras, and with no margin for about 120TB of data to post," says dynamism and contemporary movie Emilia Roux and set director Guy error on the $30m feature, post- McDonald. technique that can blend aliens Potgieter, as well as talented South production workflows had to be Whatever challenges the team at seamlessly into a realistic human world. Africans in major roles – Jason Cope, completely flawless. HDHUB were presented with, District 9 flirts with greatness." Nathalie Boltt, Sylvaine Strike, To tackle this task, Kalahari work had to continue without the A.O. Scott of the New York Times Elizabeth Mkandawie, Greg Melvill- Pictures, the South African editors skipping a frame. A loss of commented: "District 9 is a smart, swift Smith and Themba Nkosi. The representative of producer Peter just one day's footage meant new film from South African director location was mostly South Africa and Jackson's Wingnut Films, pulled in millions down the drain. "There Neill Blomkamp." the story was inspired by the turmoil HDHUB, the Cape Town based was no roadmap for what we did," Peter Bradshaw of The Guardian that exists in the country. On the digital post-production facility. says James Middleton, director of made reference to the brilliant digital finance side the Department of Trade "There were some initial HDHUB. "We literally carved out effects and acting achievement of lead & Industry was involved through its concerns, as this was the first a road in new territory. What we actor Sharlto Copley: "The digital incentive rebate scheme. RED feature shot in South Africa, achieved then through very effects are so great they make it look District 9 has undoubtedly but post-production in New elaborate processes, is now a lot like a documentary from hell, and drawn international attention to the Zealand had a lot of trust in simpler. We did what no-one else Copley's performance as Wikus van der depth of talent and skills to be found in HDHUB," says Steven St Arnaud thought was possible in South Merwe, the functionary who must the South African film industry. of Kalahari Pictures. Africa," he says. 32 SCREENAFRICA – October 2009 DISTRICT 9 GFC celebrates success of D9 D PICTURe COURTeSy STeR-KIneKOR istrict 9, which was shot in the producers to shooting in Gauteng province of South Gauteng has been very Africa, has been phenomenally positive overall. "Our crew, successful around the world. locations, technical capacity, The Gauteng Film Commission facilities, hospitality and rates (GFC) was instrumental in organising compare very favourably. and facilitating the shoot. People love our 'can do' Jacques Stoltz, marketing manager attitude. We still experience for GFC, says that they assisted with difficulties though with location permits, liaison with Johannesburg Metropolitan government departments and "generally Police Department's R450 an whatever the needs of the film shoot hour film permit fee. It is a were. For months we worked with pity that the City of Kalahari Pictures to get the Johannesburg still has not Department of Defence to release adopted film as a priority military vehicles for the shoot. sector. Greater support from Unfortunately we just could not get the City will certainly assist approval from the Minister. Eventually HUMANS ALLOwED – David James gets direction from neill Blomkamp in growing our industry and I believe they managed to find vehicles attracting more foreign that were actually used by the United work." Nations." Stoltz concluded that the Stoltz elaborates that they were also work with and have been hugely internationally to the film. "We are GFC has also adopted a new approach instrumental in organising the première supportive of Gauteng." ecstatic with the response to date from to supporting local filmmakers. "We and other screenings along with Ster- Stoltz says that in the pre-production both the US as well as locally and have cut back on our marketing Kinekor. "In August this year we and production phase, "we were mainly globally. District 9 is taking Gauteng programmes this year, which will allow worked on the release of the film and brought on in relation to organising global in a way that very few us to provide greater support to arranged a special screening in Soweto locations and assisting in the productions have managed to do. Right independent filmmakers during the for Soweto-based cast and crew. We are identification of the relevant permitting now this is such a buzzed-about film. current financial crisis. We recently put currently in discussion with Kalahari authorities as well as ensuring that we We are obviously also hoping that a out a call for submissions to Pictures regarding a few other District 9 secured approval on time." sequel might be made." independent filmmakers in this respect. related projects as well. I must say that The GFC has kept track of the Stoltz elaborates that the response Maybe we can create another film like they have been an absolute pleasure to incredible box office success from the international crew and District 9 that blows everyone away." Equipment that's more reliable than space ships. Proud to be associated with District9 Equipment suppliers to District 9 production. Office: 011-452 9996 CAPE TOWN 021 511 3300, JOHANNESBURG 011 258 5000, Fax: 086-550 0504 DURBAN 031 569 3000, MAURITIUS +230 206 3333 WWW.MEDIAFILMSERVICE.COM Cell: 082 925 2139 hero, 16503 C.Sh www.shootcastingagency.co.za 34 SCREENAFRICA – October 2009 DISTRICT 9 Joburg inspired Blomkamp PICTURe COURTeSy STeR-KIneKOR In an extract from an article School's 3D Animation and Visual is the bleak, dry written for the Gauteng Effects Programme. By age 17 he was winter landscape, working on TV series like Stargate which the director was Film Commission (GFC) by SG-1 and at 20 he cracked an Emmy particular about Andrew Worsdale, director nomination as the lead animator on capturing. "From a James Cameron's bio-punk sci-fi show photographic neill Blomkamp explains Dark Angel. standpoint," he says, how the harsh environment Soon he was directing TV "there was this commercials for clients like Nike and particular feel I of Johannesburg was the Citroën but Blomkamp was always wanted to convey inspiration for his sci-fi film missing Joburg and he started thinking about Johannesburg, about placing science fiction tropes which is that it's District 9. within an African city, more almost this burnt, J ohannesburg's newest symbol is an specifically his hometown. nuclear wasteland, at just what I wanted." alien mothership hovering like His short-film trilogy Yellow, Tetra least in winter. It really is like that." The film was shot in Tshiawelo, on stalled technology above Gauteng. Vaal and Alive in Joburg featuring third- Many filmmakers are concerned the outskirts of Soweto, where people Director Neill Blomkamp has world Robo-Cops developed his idea of about the harsh top-light one finds in had lived in shacks on a landfill for consistently said during all the press 'dirty' science-fiction, combining low- Gauteng, that the sun seems like it's at years. As filming was about to hoopla surrounding District 9 that it tech, eye-level perspective, often shot in its height most of the day (an advantage commence in June last year they were was the city of Johannesburg that the dusty Joburg streets and townships, of course is that the province has few being moved to state subsidised always came first in his mind. "There's with seamless CGI. rainy days) but Blomkamp and housing 20km away. The production no question that the movie is a "I thought it's really cool to put cinematographer Trent Opaloch bought up the shacks that remained, condensation of all the elements in science-fiction into the environment of embraced that quality and then turned fenced off the area and created a Joburg that had an effect on me when I a big African city. I mean I lived there, up the dial visually to picture the city as controlled environment in which to was growing up, which means it and you don't come across cities like bleak and relentlessly grey, despite the shoot. couldn't be set anywhere else," he told Joburg much, especially in the First fact that Johannesburg proper is one of "Then there's this constant sense of independent online magazine World. They just don't exist. So that the greenest cities in the world. an urban prison, with razor wire and Salon.com. "In my mind, the film was the primary reason for making "We filmed in winter because I electric fences and armed guards doesn't exist other than in Joburg. It District 9. No allegories, no metaphors, wanted the city in the film to look like everywhere," Blomkamp says. "I was like, Johannesburg first, and nothing. Just science fiction in Joburg." a scorched earth, urban wasteland," wanted to capture the essence of that, District 9 grew out of that." In the film Johannesburg is depicted comments Blomkamp. "Filming in the and I thought it was really cool to put Johannesburg-born Blomkamp was as a wasteland of shantytowns, fast dead of winter, and wherever you science fiction in that environment. I doing very well for himself after food outlets, walled luxury compounds looked, there were fires and ash and wanted to see science fiction in graduating from Vancouver Film and government fortresses; added to it pollution dotting the horizon, which is that city." October 2009 – SCREENAFRICA 35 DISTRICT 9 PICTURe COURTeSy STeR-KIneKOR MFS equipment support M edia Film Service (MFS) Johannesburg, explains: "We supplied supplied the entire shoot of all the lighting, grips and camera District 9 with equipment, support (lenses and accessories). The except for the three RED three RED One cameras were supplied One cameras. Neil du Toit, MD of the by Peter Jackson." company, says that the success of the Horsfall adds: "We hope that this film highlights the fact "that we have will translate into additional THE wASTELAND – Sharlto Copley as Wikus the digital expertise as well as the talent international projects being undertaken (crew and cast) within the country to in South Africa, with us not being produce a product of such high considered a third world supply base. for the RED One had to be infra-red international quality with limited That said, I must admit I've been filters that were sill in development by "We have the budget." amazed at the 'weight' of having Peter Tiffen & Schneider and not freely digital expertise Du Toit says: "I believe that this will Jackson's name behind the project. available for purchase. have a huge impact on foreign work Locally Kalahari Pictures did an "Simplistic things such as plugs for as well as the coming into the country. This is outstanding job especially considering the camera were in short supply world- definitely the best type of advertising the extremely demanding and high end wide, and necessitated special orders talent (crew and that we can possibly wish for." technical specifications for the project from around the world, all handled by cast) within the Du Toit further elaborates that the and dealing with tight deadlines." Media Film Service. Lighting supply shoot went very well considering that Horsfall says that some of the major was also a challenge in that the scope of country to this was the first RED One shoot in challenges were in regards to the requirements escalated as the shoot produce a South Africa. "Transcoding the data camera department. "This was probably progressed." was initially a big problem but the guys one of the first full feature projects Horsfall concludes: "It was wonderful product of such from the HDHUB apparently did worldwide being shot with the RED to be part of District 9. It has been a high international amazing work solving this matter and One. The RED One cameras were still phenomenal success and showcases our really received praise from the gurus very much a prototype and we flew in talent, creativity and service to the quality with abroad." support accessories from America, the entire world. Well done to everyone limited budget." Neill Horsfall, the company's GM in UK and Europe. The filters required involved in this fantastic project." – Neil du Toit Tel 011 440 2246 Fax 011 885 1632 Janice 083 600 4472 Sam 084 511 5683 Morenita 082 787 4659 Email firstname.lastname@example.com www.chameleoncasting.co.za 36 SCREENAFRICA – October 2009
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...I hope to hear from you soon.I was born in Italy and I spent 30 years of my life there.Currently my family is still there and I regularly visit them. I love teaching Italian, something I have been doing for a few years now. Having learned English I know the challenges of learning a new language but also what can help to have success in this process.
2 Subjects: including Italian, ESL/ESOL
Bensalem, PA
I have been teaching for thirty-four years; and, during that time, I have tutored students from six years of age to adult professionals. My experience for the most part has been in language schools in and around Philadelphia. I worked in Center City for four years at Inlingua, where I trained foreign executives in English as a Second Language and American business people in German.
8 Subjects: including Italian, English, writing, ESL/ESOL
Philadelphia, PA
...Now I work full time at a local high school teaching Italian and Spanish and I use a variety of teaching methods to help the students learn and manipulate language. My classes are focused on reading, writing, listening, and speaking. When I began studying Spanish at Rutgers University, I quickly realized that languages were a key to a whole new world.
2 Subjects: including Italian, Spanish
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...Lessons are customized to meet your leisure, academic or business needs. Dynamic immersion. Proceed according to your learning ability.
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59 Subjects: including Italian, reading, calculus, chemistry
Upper Darby, PA


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bennett-on-the-go's Carcassonne, France
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Le Jardin d'ete
115 rue Barbacane
"Lovely setting and good food"
On recommendation we went to this restaurant. Beautiful setting in old courtyard on lovely sunny eve...
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La Cite
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Cathar Castles
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Median Salary by Job
11935 Abercorn St
Savannah, GA 31419-1997
State School
34 %
12 %
72 %
46 %
Graduates of Armstrong head into a range of vocations when it comes to work; clinical care, the radiology industry, and the health care services industry are just a few professional areas popular among alumni. The most popular field is the health care industry. Former Armstrong students do not typically enter the adult education facility industry; in fact, less than five percent of graduates find work in this area, making it the least likely field for this group to enter. The average starting salary for a graduate of Armstrong is $53K.
A gender wage gap becomes apparent after college, with female graduates earning only $46K on average compared to $76K for male graduates.
The most generous salaries among Armstrong alumni are reportedly earned by Adult Nurse Practitioners, whose median earnings come to approximately $99K, followed by Software Developers (around $73K) and Applications Programmers (about $68K). On the lower end, Registered Nurses report making $44K.
Armstrong alumni seem to appreciate living in Savannah, and close to one-half of grads actually choose to stay and find employment here after completing their coursework. The top-paying city popular with Armstrong alumni is Atlanta, Ga., which offers a median salary of $75K. On the other end, Armstrong grads flock to Statesboro, Ga., which actually offers the weakest median salary of about $40K. Tampa, Fla. and Jacksonville, Fla. also rank high on the list of cities.
Among the highest-paid Armstrong alumni are those with a Master of Science in Nursing (MSN), Adult Nurse Practitioner Studies — they earn close to around $99K on average per year. A Bachelor's Degree offers the lowest median annual financial reward ($58K).
Java commands a pay premium of 34 percent for former Pirates. Roughly one in eight Armstrong grads wind up using Customer Service at their job, which is one of the most common skills among alumni. Proficiency in C#, Microsoft Excel, and Acute Care command top-of-the-line rewards as well.
A lucky minority (about two-fifths of alumni) are fortunate enough to be compensated for vacation while just one-third of alumni get sick time. A strong majority of alumni set aside retirement funds in an employer-sponsored 401(k). A strong majority of grads receive health insurance, and a majority of the survey participants get dental coverage. Armstrong Atlantic State University alumni are also on the receiving end of life insurance, a casual working environment, a company-subsidized cell phone, and tuition reimbursement.
Among alumni of similar schools, Valdosta State University grads (who make an average of $50K) earn salaries most similar to Armstrong alumni. Other schools similar to Armstrong include Citadel Military College of South Carolina, Georgia College & State University, and Augusta State University.
|25th Percentile
|75th Percentile
|SAT Scores*
* SAT writing score is not included.
|ACT Scores
71 %
29 %
$21,701 - $67,319
$39,156 - $88,820
|Highly satisfied
Rated 4 out of 5
based on 17 votes.
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