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|By Dana Gardner
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|August 5, 2014 10:00 AM EDT
Over the past five years, the impetus for cloud adoption has been primarily about advancing the IT infrastructure-as-a-service (IaaS) fabric or utility model, and increasingly seeking both applications and discrete IT workload support services from Internet-based providers.
But as adoption of these models has unfolded, it's become clear that the impacts and implications of cloud commerce are much broader and much more of a benefit to the business as a whole as an innovation engine, even across whole industries.
Recent research shows us that business leaders are now eager to move beyond cost and efficiency gains from cloud to reap far greater rewards, to in essence rewrite the rules of commerce.
Our latest BriefingsDirect discussion therefore explores the expanding impact that cloud computing is having as a strategic business revolution -- and not just as an IT efficiency shift. Join a panel of experts and practitioners of cloud to unpack how modern enterprises have a unique opportunity to gain powerful new means to greater business outcomes.
Our panelists are: Ed Cone, the Managing Editor of Thought Leadership at Oxford Economics; Ralf Steinbach, Director of Global Software Architecture at Groupe Danone, the French food multinational based in Paris; Bryan Acker, Culture Change Ambassador for the TELUS Transformation Office at TELUS, the Canadian telecommunications firm, and Tim Minahan, Chief Marketing officer for SAP Cloud and Line of Business Solutions. The panel is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Here are some excerpts:
Gardner: What has the research at Oxford Economics been telling you about how cloud is reshaping businesses?
Cone: We did a survey for SAP last year, and that became the basis for this program. We went out to 200 executives around the world and asked them, "What are you doing in the cloud? Are you still looking at it for just process speed, efficiency, and cost cutting?"
The numbers that came back were really strong in terms of actually being a part of the business function. Beyond those basics, cloud is very much part of the daily reality of companies today.
We saw that the leading expectation for cloud to deliver significant improvement was in productivity, innovation, and revenue generation. So obviously process, speed, efficiency, and cost cutting are still very important to business, but people are looking to cloud for new lines of business, entering new markets, and developing new products.
In this program, what we did was take that information and go out to executives for live interviews to dive deep into how cloud has become the new engine of business, how these expectations are being met at companies around the world.
Gardner: Are businesses doing this intentionally, or are they basically being forced by what's happening around them?
Minahan: Increasingly, as was just indicated, businesses are moving beyond the IT efficiencies and the total cost of ownership (TCO) benefits of the cloud, and the cloud certainly offers benefits in those areas.
But really what's driving adoption, what's moving us to this tipping point, is that now, by some estimates, 75 percent of all new investments are going into the cloud or hybrid models. Increasingly, businesses are viewing the cloud as a platform for innovation and entirely new engagement models with their customers, their employees, their suppliers and partners, and in some cases, to create entirely new business models.
Just think about what cloud has done for our personal lives. Who would have thought that Apple, a few years ago, would be used to run your home. This is the Apple Home concept that allows you to monitor and manage all of your devices -- your air-conditioning, your alarm, music, and television -- remotely through the cloud.
There's even the quasi business B2B and B2C models around crowd sourcing and crowd funding from folks like Kickstarter or payment offerings like Square. These are entirely new engagement models, new business models that are built on the back of this emergence of cloud, mobile, and social capabilities.
Gardner: Right, and it seems that one of these benefits is that we can cross boundaries of time, space geography, what have you, very easily, almost transparently, and that requires new thinking in order to take advantage of that.
Bryan, at TELUS as Culture of Change Ambassador, are you part of the process for helping people think differently and therefore be able to exploit what cloud enables?
Flexible work schedule
Acker: One hundred percent. It's actually a great segue, because at TELUS we have a flexible work arrangement, where we want 70 percent of our employees to be working either from home or remotely. What that means is we have to have the tools and the culture in place that people understand, that they can access data and relevant information, wherever they are.
It doesn't matter if they're at home, like I am today, on the road, or at a client site, they need to be able to get the information to provide the best customer experience and provide the right answer at the right time.
So by switching from some of the great tools we already offered, because collaboration is part of TELUS's cultural DNA, we've actually been able to tear down silos we didn't even know we were creating.
We were trying to provide all the tools, but now people have an end-to-end view of every record for customers, as well as employees and the collaboration involving courses and learning opportunities. They have access to everything when they need it and they can take ownership of the customer experience or even their own career, which is fantastic for us.
Gardner: Ralf, at Danone, as Director of Global Software Architecture, you clearly have your feet on the IT path and you've seen how things have evolved. Do you see the shift to cloud as a modest evolution, or is this something that changes the game?
Steinbach: We've been looking at cloud for quite sometime now. We've started several projects in the cloud, mainly in two areas. One involves the supporting functions of our business which is HR, travel expenses, and mail. There, we see a huge advantage of using standardized services in the cloud.
In these functions we do not need any specifics. The cloud comes standard and you can not change, as you can with SAP systems. You can't adapt the code. But that is one area where we think there's value in using cloud applications.
The other area where we really see the cloud as valued is in our digital marketing initiatives. There, we really need the flexibility of the cloud. Digital marketing is changing every day. There's a lot of innovation there and there the cloud gives us flexibility in terms of resources that we need to support that. And, the innovation cycles of our providers are much faster than they would be on premises. These are the two main areas where we use the cloud today.
Cone: Ralf, it was interesting to me, when I was reading through the transcript of your interview and working on the case studies we did, that it is even changing business models. It's allowing Danone to go straight to the consumer, where previously your customer had been the retailer. Cloud in new geographic markets is letting you reach straight to the end user, the end buyer.
Digital marketing
Steinbach: That's what I meant when I talked about digital marketing. Today, all consumer product goods company like Danone are looking at connecting to their consumers and not to the retailers as in the past. We're really focusing on the end-consumer, and the cloud offers us new possibilities to do that, whether it is via mobile applications or websites and so on.
One thing that's important is the flexibility of the systems, because we don't know how many consumers we'll address. It can be a few, but it could be over a million. So we need to have a flexible architecture, and on-premise we could not manage that.
Gardner: The concept of speed seems to come up more and more. We're talking about speed of innovation, agility, direct lines of communication to customers and, of course, also supply-chain direct communication speed as well. How prominent did you see speed and the need for speed in business in your recent research?
We're really focusing on the end consumer, and the cloud offers us new possibilities to do that.
Cone: Well, speed was important -- and it's speed across different dimensions. It's speed to enter a new market or it's speed to collaborate within your own company, within your own organization.
This idea of taking IT and pushing it out to the people, to the customer, and really to the line of business allows them to have intimate contact and to move quickly, but also to break down these barriers of geography.
We did a case study with another large company, Hero, which is a large maker of motorcycles and two wheeled vehicles in India. What they're doing with cloud- enabled customer-facing technology is moving their service operation outside of dealerships into the countryside, out across India. They go to parks and they set up what they call service camps.
There, the speed element is the speed and the convenience with which you are able to get your bike serviced, and that's having a large measurable impact on their business. So it is speed, but it is speed across multiple dimensions.
New innovation
Minahan: At the core, the cloud is really all about unlocking new innovations, providing agility in the business, allowing companies to be able to adapt their processes very, very quickly, and even create entirely new engagement models, and that's what we are seeing.
It is not just the cloud, though. This convergence of cloud, big data, analytics, mobile and social, and business networks really ushers in ultimately a new paradigm for business computing, one where applications are no longer just built for enterprise compliance or to be the system of record. Instead, they're really designed to engage and empower the individual user.
It's one that ushers in a new era of innovation for the business, where we can enable new engagement models with customers, employees, suppliers, and other partners.
We've heard some great examples here, but some others were very similar to the experience that Danone has seen. T-Mobile is leveraging the cloud not to replace its traditional systems of records, but to extend them with the cloud, to create a new model for social care, helping monitor conversations on its brand, and engage customer issues across multiple channels.
This convergence of cloud, big data, analytics, mobile and social, and business networks really ushers in ultimately a new paradigm for business computing.
So not just their traditional support channels, but Twitter and Facebook, where these conversations are happening and really it is empowered them to deliver what has become a phenomenal kind of "Cinderella-worst-to-first" story for customer support and satisfaction.
Now, they're seeing first time resolution rates that have gone from the low teens to greater than 94 percent. Obviously, that has a massive impact on customer satisfaction and renewals and is all powered by not throwing out the systems that they've used so long, but by extending them with the cloud to achieve new innovations and then drive new engagement models.
Gardner: Tim, another factor here, in a sense, levels the playing field. When you move to the cloud, small-to-medium-sized enterprises (SMBs) can enjoy the same benefit that you just described for example from T-Mobile. Are you at SAP seeing any movement in terms of the size or type of organizations that can exploit these new benefits?
Minahan: What's interesting, Dana, is that you and I have been around this industry for quite some time and the original thought was that the cloud was the big, democratized computing power.
It allowed SMBs to get the same level of applications and infrastructure support that their larger competitors have had for years. That's certainly true, but it is really the large enterprises that have been aggressively adopting this on an equal pace with their SMBs.
All sizes of companies
The cloud is being used to not only accelerate process efficiency and productivity, but to unlock innovations for all sized companies. Large enterprises like UPS, Deutsche Bank, and Danone are using cloud-based business applications. In the case of UPS and Deutsche Bank, they're using business networks to extend their traditional supply chain and financial systems to collaborate better with their suppliers, bankers, and other partners.
It's being used by small upstarts as well. These are companies that we talked about in the past like Mediafly, a mobile marketing start-up. It's using dynamic discounting solutions in the cloud to get paid faster, fund development of new features, and take on new business.
There's Sage Health Solutions, a company started by two stay-at-home moms in South Africa that is really grown from zero to a multi-million dollar operation. That is all powered by the leveraging the cloud to enable new business models.
Cone: To follow on with what Tim said about the broad gamut of usage from company sites and also earlier mentioning mobile, what we saw in our survey is that mobile is of great importance to companies as a way of reaching their customers for internal productivity as well. But reaching customers is actually a higher priority and that comes down to the old adage: You have to fish where the fish are.
The cloud is being used to not only accelerate process efficiency and productivity, but to unlock innovations for all sized companies.
Look at what Danone is doing when they're setting up direct-to-customer technologies and marketing. They're going into markets where people don't necessarily have laptops or landlines. They're leapfrogging that to a world where people have mobile devices.
So if you have mobile customers, and as Tim said, think of the consumer experience, that is how we all live our lives now. No matter what size your company is, you have to reach your customers the way your customer lives now -- and that is mobile.
Gardner: Tell us a little bit about your research, how you have gone about it, and how that new level of pervasive collaboration was demonstrated in your findings.
Baseline information
Cone: In terms of the research, as I said, we went out to 200 execs around the world and asked them a series of questions about what their investment plans were. It was baseline survey information. What are you doing in the cloud, how much of it are you doing, and what are the key benefits that you're getting?
Then, as we went deeper in this phase of the project, we found that collaboration has different meanings. It can be collaboration within the company. It can be with partners, which cloud platforms allow you to do more easily. It's also this key relationship, a key area of collaboration between IT and the business.
What we see in this research is that IT is increasingly seen as a partner for the business as a way of driving revenue via the cloud. But across the four regions that we surveyed -- North America, Latin America, EMEA and APAC -- we saw a very high percentage of companies say that they see that IT is emerging as a valued partner of the business, not just a support function for the business. I think that's a key collaborative relationship that I'm sure our guests are seeing in their own companies.
Gardner: Just to be clear, Ed, this is ongoing research. You're already back in the field and you'll be updating some of these findings soon?
We're really interested to see how people are doing compared to the targets they set and what their new targets are.
Cone: Yes, we're really excited about that, Dana. We did this survey last year for SAP. Then, we jumped in about a year later using those numbers and did these in-depth research interviews to look at the use of the cloud to drive business. This summer, we're refielding the survey to see how things have changed and to see how the view of the future has changed.
We ask a lot of questions about where they are now, and where they think they'll be in three years. We're really interested to see how people are doing compared to the targets they set and what their new targets are. So we will have some fresh numbers and fresh reports to talk to you about by Q3 or Q4.
Gardner: Let us look into those actual examples now and go back to Bryan at TELUS.
Acker: I have a tangible example that might help express the value of collaboration at TELUS and something that people don't think about, and that is safety.
We have a lot of field technicians who are in remote areas, but have mobile access. A perfect example is that we can go into situation where a technician may be a little unsure of what to do in a situation and it's potentially unsafe.
Because of the mobile access and the cloud, we've enabled them to quickly record a video, upload it directly to our SAP Jam system, which is our collaborative tool suite that we use, and share it with a collection of other technicians, not just the person they can call.
Safer situation
What happens is then people can say this is unsafe, you need to do X, Y and Z. We can even push them required training, so they can be sure that they're making the right decision. All of a sudden, that becomes a safer situation and the technician is not putting themselves at risk. This is really important because people do not think of those real, tangible examples. They often feel that they're just sharing information back and forth.
But in terms of what we are doing and where we are going, I sit in HR, and we're trying to improve the business process. We now have all of our information, the system of record, an integrated learning management system (LMS), our ability to analyze talent, so we make the correct hires.
We now trust the information implicitly and we're able to make the correct decision, whether it means customer information, recruiting choices, hiring choices, or performance choices.
Now, we're in a situation where we're only going to maximize and try to leverage the cloud for even more innovation, because now people are singing from the same choir sheet, so to speak.
We now trust the information implicitly and we're able to make the correct decision, whether it means customer information, recruiting choices, hiring choices, or performance choices.
We have access to the same system or record of truth, and that's the first time we've had that. Now, recruiting can talk to learning, who can talk to performance, who can talk to technicians and we know they all get a consistent version of the truth. That is really important for us.
Gardner: Those are some excellent examples of how mobile enhances cloud. That extends the value of mobile. That brings in collaboration and, at the same time, creates data and analysis benefits that can then be fed back into that process.
So there really is a cyclical adoption value here. I'd like to go back to the cultural part of this. Bryan, how do you make sure that that adoption cycle doesn't spin out of control? Is there a lack of governance? Do you feel like you can control what goes on, or are we perhaps in the period of creative chaos that we should let spin off on its own in any way?
Acker: That's a great question, and I'm not sure if TELUS handles this in a unique way, but we definitely had a very detailed plan. The first thing we did was have collaboration as one of our valued attributes or one of our leadership competencies. People are expected to collaborate, and their performance review is dependent on that.
What that means is we can provide tools to say that we're trying to facilitate collaboration. It doesn't mean matter if you're collaborating through a phone call, through a water-cooler chat, or through technology. Our employees are expected to collaborate. They know that it's part of their performance cycle and it's targeted towards their achievements for the year. We trust them to do the right thing.
We actually encourage a little bit of freedom. We want to push the boundaries. Our governance is not so tight that they are afraid to comment incorrectly or afraid to ask a tough question.
Flattening the hierarchy
What we're seeing now is individual team members are challenging leadership positions on specific questions, and we're having an honest and frank discussion that's pushing the organization forward and making us make the accurate correct choice at all time, which is really encouraging. Now, we're really flattening our hierarchy and the cloud is enabling us to do that.
Gardner: That sounds like a very powerful engine of innovation, allowing that freedom, but then having it be controlled, managed, and understood at the same time. That's amazing. Ed, do you have any reactions to what Bryan just said about how innovation is manifesting itself newly there at TELUS?
Cone: When we spoke to TELUS, I was intertested in that cultural aspect of it. I'm sure the guys on the call would disagree with me on a technical level, but we like to say that technology is easy, and culture is hard. The technology works, and you implement it and you figure that out, but getting people to change is really difficult.
The example that we use in the case study, SAP on TELUS, was about changing culture through gamification, allowing people to learn via an online cloud-based virtual game. It was this massive effort and it engaged a huge number of employees across this large company.
It really shifted the employee culture, and that had an impact on customer service and therefore on business performance
It really shifted the employee culture, and that had an impact on customer service and therefore on business performance. It's a way that the cloud is moving mountains and it's addressing the hard thing to change, which is human behavior and attitudes.
Minahan: We talk about the convergence of these different technologies in cloud, social, and mobile and ultimately we had this convergence going on in technology that we talked about all the time. There is massive change going on in the workforce and what constitutes the workforce.
Bryan talked about how there is a leveling of the organization, doing away with the traditional hierarchical command and control, where information is isolated in the hands of a few, and the new eager employees doesn't get access to solving some of the tough problems. All that's being flattened and accelerated and powered by cloud and social collaboration tools.
Also, we're seeing a shift in what constitutes the workforce. One of the biggest examples is the major shift in how companies are viewing the workforce. Contingent and statement of work (SOW) workers, basically non-payroll employees, now represent a third of the typical workforce. In the next few years, this will grow to more than half.
It's already occurring in certain industries, like pharmaceuticals, mining, retail, and oil and gas. It's changing how folks view the workforce. They're moving from a functional management of someone -- this is their job; this is what they do -- to managing pools of talent or skills that can be rapidly deployed to address a given problem or develop a new innovative product or service.
These pools of talent will include both people on your payroll and off your payroll. Tracking, managing, organizing, and engaging these pools of talent is only possible through the cloud and through mobile, where multiple parties from multiple organizations could view, access, collaborate, and share knowledge and experiences running on a shared-technology platform.
Customer is evolving
Acker: That extends quite naturally to the customer. The customer is evolving faster than almost anything and they expect 24x7 access to support. They expect authentic responses and they now have access to just as much information as the customer service agent.
Without mobile, if you can't connect with those customers and be factual, you're in trouble. Your customers are going to reply in social-media channels and in public forums, and you're going to lose business and you're going to lose trust with your existing customers as well.
Minahan: I fully agree. The only addition to that is that they also expect to be able to engage you through any channel, whether it's their mobile phone, their laptop, or in some cases, directly face to face, on the phone, or in a retail outlet and have the same consistent experience and not need to reintroduce who they are and what their problem as they move from channel to channel.
Gardner: Clearly we're seeing how things that just weren't possible before the cloud are having pervasive impacts on businesses. Let's look at a new business example, again with Danone. Ralf, tell us a little bit about how cloud has had strategic implications for you. You have many brands, many lines of business. How is cloud allowing Danone to function better as a whole?
The cloud is definitely the best option for us to start these new businesses and connect to all consumers.
Steinbach: We have a strategy around digital marketing and, as you know, we're operating in almost every country in the world. Even though we're a big company, locally, we're sometimes quite small. We're trying to build up new markets in emerging countries with very small investments in the beginning. There, the cloud is definitely the best option for us to start these new businesses and connect to all consumers.
Money matters, even for a big company like Danone. That's very important for us. If you look at Africa, there are completely different business models that we need to address.
People in Africa pay with their mobile phones. Some sell yogurt on a bicycle. Women pick up some yogurt in the morning and then they sell them on the road. We need to do businesses with these people as well. Obviously, an enterprise resource planning (ERP) system isn't able to do that, but the cloud is a much better adapted platform to do this sort of business.
Gardner: The C-suite likes to look at numbers. How do we measure innovation?
Metrics lacking
Cone: We're doing some research on another program right now on that very topic for a non-SAP program. That is showing us that metrics for success on basic things like key performance indicators (KPIs) for progress of migration into the cloud are lacking at a lot of companies. Basic return on investment (ROI) numbers are lacking at a lot of companies.
We're really old school. To go back to your definition of what a business is, we think it's an organization that's set up to make money for shareholders and deliver value for stakeholders. By those measures, at least by dotted line, the key metrics are your financial performance? Are you entering, as we mentioned before, new markets and creating new products?
So the metrics we're seeing that are cloud specific aren't universal yet. In a broader sense, as cloud becomes an everyday set of tools, the point of those tools is to make the business run better, and we are seeing a correlation between effective use of the cloud and business performance.
There are entirely new engagement models and business models that the companies hadn't even thought of before.
Minahan: What the cloud, mobile, and social bring to bear in addition to new collaboration models is that they kick off an unbelievable amount of new information, and oftentimes not in a structured way. There's a need to aggregate that information and analyze that in new ways to detect and predict propensity modeling on your customers, your supply chain, and your employees. Progression and development are extremely powerful.
I think we've just scratched the surface. As an industry, we provided the channels through which to collaborate, as we heard today. There are entirely new engagement models and business models that the companies hadn't even thought of before. Once you have that information, once you have that connectivity, once you have that collaboration, you can begin to investigate and trial and error.
To answer your question about measurement on this, yes, we need measurement of the business process and the business outcome. Let's not forget why companies adopt technology. It's not just for technology sake. It's to effect the change. It's to effect more efficiency, greater productivity, and new engagement capabilities.
Measuring the business benefit is what we're seeing and what we're advising our customers to do. And rather than just measuring, are we tracking towards an adoption of having more cloud in our infrastructure portfolios.
The focus today is largely driven by the fact that the lines of business are now more engaged in the buying decision and in shaping what they want from a technology standpoint to help them enable their business process. So the metrics have shifted from one of speeds and feeds and users to one of business outcomes.
Gardner: Bryan at TELUS in Toronto, you're closely associated with the human resources productivity and the softer metrics of the employee involvement and dedication that sort of thing. Are there any ways that you can think of that cloud adoption and innovation, as we've been describing, has this unintended set of consequences when it comes to employee empowerment or that innovation equation? How do you view measuring success of cloud adoption?
Simplifying the process
Acker: We measure our customers success by the likelihood to recommend. Will a TELUS customer recommend our services and products to friends, family, and peers?
We measure internal success by our employee engagement metric. If the customers are satisfied and the employees are engaged and fulfilled at work, that means that we're probably moving in the right direction. We can kind of reverse engineer to see what changes are helping us. That allows us to take our information and innovation from the cloud and inspire better behaviors and better process.
We can say, "You know what, in this pocket we've analyzed that our customers are likely to recommend it higher than anywhere else in Canada. What are they doing?" We can look back through the information shared on the cloud and see the great customer success stories or the great team building that's driving engagement through the roof.
We can say, "This is the process we have to replicate and spread throughout all of our centers." Then, we can tweak it for cultural specifics. But because of that, we can use the cloud to inspire better behavior, not just say that we had 40,000 users and 2,000 hits on this blog post. We're really trying to get away from the quantitative and get into the qualitative to drive change throughout the organization.
Gardner: What comes next? Where do you see the impacts of cloud adoption in your business over the next couple of years?
Steinbach: There are still some challenges in front of us. One of the challenges is China. China is one of the biggest markets, but cloud services are not always available or they're very slow. If your cloud solution is hosted outside of China, there's a big problem. These are probably technical challenges, but we have to find solutions with our partners there, so that they can establish their services in China.
That's one of the challenges. The other is that that the cloud might change the role of IT in our organization. In the past we owned the systems and the applications. Today, the business can basically buy cloud services with a credit card. So you could imagine that they won't need us anymore in the future, but that's not true.
As an IT organization, we probably have to find our role inside the organization, from just providing solutions or hardware to being an ambassador for the business and to help them to make the right decisions. There are still problems that will remain as the integration between different applications. It doesn't get easier in the cloud, so that's where I see the challenge.
And last but not least, it's about security. We take that really seriously. If we store data, whether it's employees or of our consumers, we have to make sure that that our cloud providers have the same standards of security and there are no leaks. That's very, very important for us. And there are legal aspects as well.
We've just started. There are still a lot of things to do in the next few years, but we're definitely going on with our strategy towards the cloud and toward mobile. And, at the end of the day, it all fits together. I think it was said before that it's not only cloud, but it's the big data, collaboration, and mobile. You have to see the whole thing as one package of opportunities.
Important challenges
Gardner: What do you think might be some of the impacts a few years from now that we're only just starting to realize?
Acker: On a more positive note, which is just the other side of the coin, obviously the challenges are there, but we're actually just starting to be able to experience the fact that innovation at TELUS is moving faster than it used to. We're no longer dependent on the speed at which our pre-assigned resources can make change and develop new products.
IT can now look at it from a more strategic point of view, which is great. Now, we're maximizing quarterly releases from systems that are leveraging the input from multiple companies around the world, not just how fast our learning team can develop something or how fast our IT team can build new functionality into our products.
We're no longer limited by the resources, and innovation is flying forward. That, for us, is the biggest unexpected gain. We're seeing all this technology that used to take months or years to change now on a quarterly release schedule. This is fantastic. Even within a year of being on our cloud-computing system, we're so happy, and that is inspiring to people. They're maximizing that and trying to push the organization forward as well. So, that's a real big benefit.
Gardner: Tim, do you have any thoughts about where this can lead us in the next few years that we haven't yet hit upon, things you're just starting to see the first really glimmers of it?
I think the biggest thing is that the cloud is going to unlock new business models and new organization models.
Minahan: A lot of it has been touched on here. We're seeing a massive shift in what the role of IT is, moving from one of deploying technology and integrating things to really becoming business process experts.
We talked a bit about the amount of data and the insights that are now available to help you better understand and predict the appetites of your customers to help you even determine when your machines might fail and when it's time to reorder or set a service repair.
I think the biggest thing is that the cloud is going to unlock new business models and new organization models. We talked a bit about TELUS and their work patterns, in which most of the workers are remote and how they are engaging the field service technicians in the field.
We talked about the growing contingent workforce and how the cloud is enabling folks to collaborate, onboard, and skill up those employees, non-payroll employees much more quickly. We're going to see your new virtual enterprises. We're talking about borderless enterprises that allow you to organize not just pools of talent, but entire value chains, and be able to collaborate in a more much transparent way.
We mentioned before about Apple Home. You're beginning to see it with 3D printers. It's this whole idea where more and more companies become digital businesses. This isn't just about on-the-channel commerce providing a single customer experience across multiple channels.
It's actually about moving more and more of what you deliver, the solutions you deliver, the former products your deliver, to digital bits that can be tested, experienced, and downloaded all online.
All of this is being empowered by this massive convergence of cloud, mobility, social and business networks, and big data.
What comes next
Cone: To follow on what Tim said about the borderless enterprise, when we ask people what's in the cloud now and what's going to be substantially cloud based in three years, three of the highest growth areas were innovation in R and D, supply chain, and HR. All of those go straight to this idea that boundaryless digital enterprises are emerging and that cloud will be the underpinning of these enterprises.
We're working with Tim right now on a big global study about the workforce. When I talk about culture and the way companies function internally, a year ago, when we started this research, HR was the least likely function of the ones we queried to be in the cloud, and it's going to have massive growth in the next couple of years.
These stories start to converge of boundaryless and culture, all coming together via the cloud.
These stories start to converge of boundaryless and culture, all coming together via the cloud. That's the segue to say that we're really excited to see how these numbers look when we refield this survey this summer, because that progress is snowballing and accelerating beyond even what people thought it was the last time we asked them.
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"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Aug. 3, 2015 11:00 PM EDT Reads: 696
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 3, 2015 06:45 PM EDT Reads: 538
Learn how you can use the CoSN SEND II Decision Tree for Education Technology to make sure that your K–12 technology initiatives create a more engaging learning experience that empowers students, teachers, and administrators alike.
Aug. 3, 2015 05:45 PM EDT
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 17th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Com...
Aug. 3, 2015 03:30 PM EDT
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it's also the part that's hardest to scale, monitor, and optimize even as it's growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Aug. 3, 2015 03:15 PM EDT
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Aug. 3, 2015 07:30 AM EDT Reads: 199
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Aug. 2, 2015 11:45 AM EDT Reads: 493
For IoT to grow as quickly as analyst firms' project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we've seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Aug. 2, 2015 11:15 AM EDT Reads: 373
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Aug. 2, 2015 09:00 AM EDT Reads: 1,712
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Jul. 30, 2015 06:00 PM EDT Reads: 1,835
[slides] Workloads and Public Cloud at @CloudExpo By @utollwi | @ProfitBricksUSA #DevOps #Containers #Microservices
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
Jul. 30, 2015 04:00 PM EDT Reads: 2,249
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization's services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
Jul. 30, 2015 01:45 PM EDT Reads: 411
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
Jul. 30, 2015 12:00 PM EDT Reads: 2,090
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream's unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit f...
Jul. 30, 2015 09:00 AM EDT Reads: 2,182
"We have been in business for 21 years and have been building many enterprise solutions, all IT plumbing - server, storage, interconnects," stated Alex Gorbachev, President of Intelligent Systems Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 30, 2015 08:30 AM EDT Reads: 1,069
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to tran...
Jul. 29, 2015 03:15 PM EDT Reads: 428
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Jul. 29, 2015 02:00 PM EDT Reads: 1,214
"Our biggest growth area has been the security services, the managed services - the things that differentiate us in the market that there is no client that's too small and there's no client that's too big," explained Paul Mazzucco, Chief Security Officer at TierPoint, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 29, 2015 02:00 PM EDT Reads: 447
"We do data integration for B2B also application to application, and we do data management and enable Big Data," explained Pat Adamiak, Vice President, Product Marketing at Liaison Technologies, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 29, 2015 12:00 PM EDT Reads: 373
[slides] From Industry to Society By @JMondanaro | @ThingsExpo @MetraTech @Ericsson #IoT #M2M #InternetOfThings
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won't be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
Jul. 28, 2015 04:30 PM EDT Reads: 1,779


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Ratings based on 91 Verified Reviews
They paid and stayed. We double-checked.
4.5 Room cleanliness
4.5 Service & staff
4.2 Room comfort
4.3 Hotel condition
They paid and stayed.
We double-checked.
We double-checked.
for Everyoneby A verified traveler from Los Angeles
Lucky good choicePosted Jul 24, 2015
We had a great stay at the hotel. It's within easy walking distance of colonial Williamsburg, which allowed us to take occasional breaks in the room when the weather got too hot. The deluxe room was surprisingly large, spacious enough to accommodate our family of four.
for Everyoneby A verified traveler from New York, NY
Great hotel, convient to Colonial WilliamsburgPosted Jul 15, 2015
We stayed at the Williamsburg Lodge as a couple over the 4th of July. The layout of having rooms in separate buildings made it feel more intimate, despite being a very large hotel. The proximity to Colonial Williamsburg as well as all the cute cafes near William & Mary can't be beat. The only odd thing about the hotel was that the coffee maker was in the bathroom, literally directly across from the toilet. I wouldn't drink coffee from it, but otherwise the hotel was great.
for Everyoneby A verified traveler from PA
Posted Jul 1, 2015
Cons: above
Big disappointment - no mini frig in the room, even Days Inn have them. Bar stingy with ice.
for Everyoneby A verified traveler
Posted Jun 27, 2015
Pros: The room and the helpful staff especially the staff as we entered the hotel.
My stay was very relaxing. Great place to stay and would love to stay again when it's not so hot.
for Everyoneby A verified traveler from Chapel Hill, NC
Williamsburg LodgePosted Jun 25, 2015
Cons: Only disappointment was there was only the buffet open for breakfast and lunch. I don't eat that much food and to pay that price for it was wasteful.
Location: Everything is convenient - except eating places.
Very enjoyable. Wish we could have stayed longer.
by A verified traveler from PA
big disappointmentPosted Jun 16, 2015
Pros: It was close to the historic area.
Cons: cleanliness
Location: much to do nearby
Rooms show signs of age, stained carpet, mold in shower, dust in areas. Towels had stains. For the price charged it was very disappointing and will never stay there again.
for Everyoneby A verified traveler from New York
Lodge restaurant was terrible.Posted Jun 16, 2015
Pros: Staff was great. Location could not be better.
Cons: Food in resturant
Location: All sites were within walking distance.
On arrival room smelled of smoke (someone was smoking in room). Was offered different room if it could not be cleaned to our satisfaction. Was cleaned, staff was great. Had dinner first night food was terrible. Tried breakfast next morning, just as bad. NEVER ATE THERE AGAIN.
for Everyoneby A verified traveler from Arlington, VA
Comfortable and convenientPosted Jun 15, 2015
Pros: Great for families.
Location: Great location for visiting Colonial Williamsburg.
We chose the Williamsburg Lodge for its proximity to the historic sites, and found it a relief to have a cool room to retreat to during the hottest part of the afternoon. The pool was also nice, and the overall atmosphere was relaxed and friendly. Room service was excellent and time saving. Parking for the hotel also added to the convenience of our visit. A few details kept me from giving the Williamsburg Lodge excellent ratings. Loose sink fixtures, odd old carpet in the closet, closet doors that didn't shut, poor soundproofing. Minor things which did not affect the quality of our stay, but as always, it's in the details.
for Everyoneby A verified traveler from london
Great locationPosted May 31, 2015
Brilliantly situated hotel close to the centre of colonial Williamsburg . Lovely room. Fantastic pool area. Enjoyed bike hire. Only disappointment was restaurant which was more like a cafeteria.
for Everyoneby A verified traveler from Virginia
Posted May 27, 2015
Location is everything....If you are at Williamsburg to spend the majority of your time in the Revolutionary City then the Lodge is as convenient as you could hope for....Our room was very clean but needs some long overdue updating...

subset: commoncrawl


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Orange County approves policies for denser development east of the Econ River
Tuesday was supposed to be judgment day for Stephen Micciche and others opposed to big growth in east Orange County.
Tuesday was supposed to be judgment day for Stephen Micciche and others opposed to big growth in east Orange County.
The 4-year-old boy who was apparently choked early Monday at a mobile home in Palatka has died, officials said.
TAMPA — A Hillsborough County music teacher has been suspended without pay after being accused of duct-taping a kindergartner's eyes.
Get ready for a warm, wet day, forecasters say.
The Florida Supreme Court on Tuesday denied the state's request that the court reconsider its order to continue the stay of execution of a man convicted of killing four people in 1985.
Three teens were arrested Wednesday in connection to a string of car burglaries in the Buenaventura Lakes area near Kissimmee, according to the Osceola County Sheriff's Office.
The bulldozers that have long razed houses in Winter Park are now shifting deeper into the suburbs, custom builders say.
There's something that needs to be said about the proposed 28-story tower on the shores of Lake Eola: It's ugly.
With no legal knowledge and limited English skills, Jules Letemps filed motion after motion from prison during the past 26 years.
Lynn Kendrick knew right away something was wrong.
Lake-Sumter State College administrators are celebrating the donation of 20 acres for a new east Lake County campus they think is perfectly positioned to take advantage of growth anticipated because of the new Wekiva Parkway.
Here are my impressions of plays I saw whilst on holiday in London:
I spend a lot of time in Orlando theaters, but occasionally I get away for vacation. And what do I do then? Go to the theater.
Garden Grill, a restaurant inside Epcot's Land pavilion, is adding breakfast and lunch service to its lineup. But pace yourself: Those meals won't be available until November.
Diane Keaton will play an American nun in a fictional drama about a pope from the United States.
Medical examiners performing an autopsy on Bobbi Kristina Brown said Monday their initial findings turned up no obvious cause of death, while experts said the months that have passed since Brown was found face-down in a bathtub are working against authorities now tasked with solving how she died.
Get ready to wing it! Wednesday, July 29 is National Chicken Wing Day. See where you can find the best deals and freebies on your favorite wings:
So "everyone knows" that standing at work is healthier than sitting, and sugar isn't as bad for you as artificial sweeteners, right? Maybe not, according to two recent articles.
A beloved lion who usually roamed within the confines of an African conservation park is dead. An American hunter has been named by Zimbabwean officials as the killer of the animal. Many people are outraged.
An 8-year-old boy who lost his hands and feet to a serious infection has become the youngest patient to receive a double-hand transplant, surgeons said Tuesday.
The 1,400 lakes sprinkled throughout Lake County add to the distinct character of a bucolic Central Florida gem. The diverse set of attractions and annual events draws visitors who enjoy the outdoorsy, laid-back vibe.
Nothing like munching on something by the pool on a lazy afternoon during a vacation at a Florida resort. Here are some bites and treats to consider:
Check out festivals and events in August across the state. View events this coming weekend, or view the whole month's offerings by region below.
Picturesque scenery and multiple world-class museums are just two of the attributes that make Amsterdam, the capital of Holland, a frequent port of call on Northern European cruises.
Drive across downtown Delray Beach, and you'll see landmarks featuring all styles of architecture, a reflection of the city's history that dates back more than a century.
A former NBA all-star, Gilbert Arenas says he has been banned from a California country fair for winning too many prizes at the basketball carnival games.
The NFL said it's "more probable than not" that Tom Brady knew footballs were being deflated. If you still doubt that, it's more probable than not that you are a Patriots fan or Hillary Clinton.
NFL Commissioner Roger Goodell denied New England Patriots quarterback Tom Brady's appeal of his four-game suspension for his alleged involvement in the Deflategate scandal, the league announced Tuesday.
Some people are just getting the memo that Kyle Busch is the best speed-racer on the NASCAR planet. Welcome to the party, even though all that's left is some stale Cheetos and a warm Miller Lite.
COMMERCE CITY, Colo. — The second-annual MLS Homegrown Game needed extra rounds of penalty kicks to determine a winner.
TALLAHASSEE — Florida Power & Light asked state regulators Tuesday for approval to spend $520.5 million of ratepayers' money to buy a coal-fired power plant in Jacksonville that the utility intends to close within two years.
Developers of a new hotel planned for International Drive have revamped their construction plans, including reducing the number of rooms and parking spaces.
Gregory Allen-Anderson was promoted to chief program officer and Thomas May was promoted to senior director of operations and retail at Habitat for Humanity of Greater Orlando.
The government agency providing fire-rescue service to Walt Disney World has proposed disbanding its special-operations-and-response team, whose members get specialized training on complicated jobs such as rescues from collapsed buildings and detection of chemical agents.
Darden is bringing back former executive Todd Burrowes to run LongHorn Steakhouse, the Orlando-based restaurant company said Monday.
EATONVILLE — In this historic town, Healthy Eatonville Place is a newcomer with a big mission.
For the 2015-16 school year, the Florida Department of Health and Orange County Public Schools are offering community events where parents can have kids vaccinated and get their certified DH 680 immunization form, which is required for school entry and provided free once vaccinations are received.
When UCF medical students set up their temporary clinic in the Dominican Republic last week, they began caring for people in need and kept a record of their ailments — not on paper, though.
TALLAHASSEE — Florida's move to privatize Medicaid saved money in its first year, but it could wind up costing taxpayers more in the long run if costs aren't kept down, state officials warn.
Christmas trees, red and green cookies, tables of toys, dance music and Santa in a Hawaiian shirt: It was Christmas in July for a few hours Friday night for kids who have cancer and their families.
Right now the entertainment world is awash with fantasy stories and fairy tales. Disney is seemingly on a hard mission to turn all of its past animated features into live-action pictures like "Maleficent," "Cinderella" and the soon to be "Beauty and the Beast." So it's no wonder that the boy who...


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While Flower and Harmony are out getting there nails done, they decide to call up Kurt to meet them at the house. Once Kurt walks throught the door, he cannot keep his hands off Flower and Harmony as they quickly move to the bedroom. The next half an hour becomes an all out threesome with harmony screaming wild!!
"Wildest Dreams"
Gianna Lynn
"Triple Threat"
Candace Von
"Pussy Willow"
Sheila Marie
"Aquafina Flow"
Holly West
"Menage A Trois"
Maria Bellucci
"Basketball Dreams"
Trina Michaels
"Fruity Tutti Jacuzzi"
"Pool Boy Passion"
Brianna Love
"Double Fuck"
"Lickity Clit"


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London Rippers
Hailing from London, a city in Ontario, Canada, the London Rippers were bashed for both its name and logo, which critics said paid homage to the infamous serial killer known as Jack the Ripper. In the end, after just one season, financial shortfalls led to the dissolution of the baseball team in 2012. (Photo: Frontier League)
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Such a nice filly on lots of bone substance - very correct, very great to work with, and a terrific pedigree. Dam is black and sire is blue so she will…SOLD
GRADE BREEDING STOCK PAINT FILLY - $500 - Born 7/9/2014 Sire is Securely A Mister: see info and video for sire at http://www.rockinnrbar.com/CASH.html…SOLD
PERUVIAN PASO FILLY FOR SALE - $1900 born 5/7/2014 - can be registered. Black with sabino on belly and tail has white, she will be a cool color Dams pedigree…SOLD
This filly has 80+ days of riding and is doing well. She is quick, athletic, tracks, and has roped calves and yearlings. She is soft, gentle and a heart…SOLD
50+ rides. Has been used for ranch work. She is cowwy. She is big and very soft in the mouth. I've swing a rope on her but have yet to rope anything.SOLD
Bonnie is a very well breed APHA filly. She will get you noticed in the show pen. This is the second foal from this mare. The first is a yearling we…SOLD
Buttercup Is a one of a kind 2013 filly! She has only had a harrness on a hand full of time. But no trouble at all . She should really do well under cart…SOLD
Good bred with a sweet disposition, this filly will have try. If you want her for a brood mare she has some nice performance and money earners in her…SOLD


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Lord Sewel quits House of Lords over sex worker and drug allegations
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Beam me up, Branson: soon you too could be taking a flight into space - if you have 130,000 to spare
Tickets cost £130,000 but the entrepreneur's space tourists will cruise around the earth while floating in zero gravity and enjoy views 1,600km wide, says WIRED'S Adam Higginbotham
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Published: 18 February 2013
Sometimes, it almost seems to disappear into the desert. Conceived as a conjuring trick of architecture and topography, Sir Richard Branson's Virgin Galactic Gateway to Space rises in a sinuous curve from the New Mexico dust, its steel surfaces weathered into a red-brown mirage on the horizon.
The route that the package-tour astronauts of tomorrow will take through the building has been meticulously devised by the architects of Foster + Partners to foreshadow the journey they will make into space: a concrete ramp ascends gently towards the centre of the building — a narrow, hooded cleft that even in the blinding south-western sunshine forms a small rectangle of perfect darkness.
A magnetic tag worn by each passenger triggers heavy steel doors that will open into a narrow and dimly lit passageway, the walls curving out towards another blackened doorway, and a catwalk with views of the 4,300 square-metre hangar four storeys below, housing the fleet of spacecraft in which they will travel.
And then, the finale: the last set of doors swings open into the astronaut lounge, a vast, open space filled with natural light from an elliptical wall of windows, offering a panorama of the 3km-long spaceport runway, and the sky beyond. The effect is just as the architects intended: although the building is not yet complete, when a group of prospective space tourists was brought to it, they found the experience so overwhelming they were moved to tears.
Yet there remains a great deal at stake out here in the desert. There are now nine locations in the US designated as spaceports, but the New Mexico complex — Spaceport America — is the only one built from scratch and designed to accommodate a regular passenger service. It was raised from nothing on an isolated plain 30 miles from the nearest town.
Creating it has not been cheap: to date, it has cost £155 million and the bill for the runway alone will be £24 million. And although the building at its centre bears Virgin Galactic's name and was designed to the company's requirements, it has been paid for by the state of New Mexico, whose citizens voted for a sales tax designed to finance its construction.
On a cold November morning, Christine Anderson, the former US Air Force official now charged with bringing Spaceport America to life, stands on a wind-whipped access road near the Gateway to Space. "This is the beginning of the commercial passenger space-line industry," she says.
Anderson's crews are on target to complete their work by the end of this year; Virgin Galactic plans a regular service — launching daily flights into space — for the start of 2014. She is optimistic about the future: daily sub-orbital passenger flights will be followed by point-to-point intercontinental travel that will traverse the globe in the time it takes to watch an in-flight movie; trips out of the Earth's atmosphere will become as commonplace as taking a bus. "I hope," Branson says later, "it's the beginning of a whole new era in space travel."
But before that can happen, Virgin Galactic will have to finish building its rocket. When complete, SpaceShipTwo's cabin space will be 2.28m in diameter and 3.5m long, half the size of that in a small business jet.
After a take-off, tethered beneath the mothership — WhiteKnightTwo, a twin-fuselage turbojet with a 42m wingspan — the ascent to launch altitude will be the longest single part of the journey, taking more than an hour to reach nine miles high.
"There's no drinks service, no newspapers," says Dave Mackay, the former RAF test pilot and Virgin Atlantic captain who will be in the cockpit for Galactic's first flights.
Once released from the mother ship, the spaceship drops away to a safe distance, where the pilot ignites the rocket motor, using two cockpit switches. With an unthrottled shriek, the rocket-plane shudders to full thrust within a tenth of a second, its nose pointed straight up to where the air thins towards the edge of space. At the instant of ignition, the passengers are thrown back into their seats with the full force of 3G, like being hurled against a brick wall. It's 12 seconds to the sound barrier, 30 to Mach 2; within a minute, the spacecraft is travelling at 4,800kph.
"You'll feel all the effects of what an astronaut goes through going to orbit," says Steve Isakowitz, Galactic's chief technical officer, an aerospace engineer and former administrator at Nasa. "The noise, the vibration, the acceleration, are almost the same as if you were sitting there in the Space Shuttle trying to go up to orbit."
In those few seconds, the sky beyond the cockpit window tumbles through the spectrum of blues, from the rich azure of southern California to navy, indigo and then — abruptly — it turns black. "Not grey, black," says test pilot Mike Melvill. "As black as black paint."
After around 80 seconds, and 110km above the Earth's surface, the pilot cuts the engine, and the rocket-plane enters zero gravity. The passengers have now become astronauts. Releasing their seatbelts, they float around the cabin, and gaze at the view: 1,600km from horizon to horizon, the curvature of the Earth subtle but clear, the fine blue line of the atmosphere easily visible against the blackness of space.
On-board cameras will capture every second of the experience, according to Virgin Galactic's Mark Butler, who is leading the company's preparations to open Spaceport America: "It will be the most photographed event of their lives," he says.
It will also be one of the shortest. At the top of a parabolic arc, the rocket-plane will spend only four minutes in space before it begins to fall back down to Earth. The pilot positions the "feather" for re-entry, and the six passengers will fold their seats flat to enable them to cope with the 4-5G of acceleration they'll encounter when returning to Earth's atmosphere. After a 15-minute glide, they land on the runway.
If everything goes to plan, it may, after all, be possible for the world's first commercial space-line to begin service from Spaceport America within a year.
In the meantime, the £130,000 tickets keep selling. At the start of last year, actor Ashton Kutcher became the 500th person to sign up, joining cosmologist Stephen Hawking, designer Philippe Starck and Dallas star Victoria Principal on the list of passengers. But not all the celebrities so far reported to be planning sightseeing trips in space have reserved tickets. Virgin has been discreet about the full list; all it will reveal is that, in the interests of democracy, Branson has insisted that no one gets a complimentary Branson has insisted that no one gets a complimentary ride, no matter how famous they are.
See the rest of this feature within the March 2013 issue of WIRED, on sale now.
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Swans pay tribute to Goodes
The Sydney Swans showed support for Adam Goodes during their 52-point win over Adelaide at the SCG. [NEWS]
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All hotels in Seoul, South Korea
1 room, 2 adults
9, Sinchon-ro 18-gil, Mapo-gu, Seoul, Seoul, 121-807, South Korea, 1-844-302-2242
24guesthouse Sinchon - Seoul
Lowest price
available on 08/02/15
24guesthouse Sinchon is a central low-cost Seoul hotel in Mapo, within easy reach of Sanwoolim Theater, Yeonsei University and Gyeongbok Palace. Staying here, you'll also be close to Sungnyemun and Seoul World Cup Stadium.
Along with free continental breakfast, this hotel offers free WiFi and wired Internet access. Multilingual staff can provide tour/ticket assistance, express check-in and express check-out.
Along with free continental breakfast, this hotel offers free WiFi and wired Internet access. Multilingual staff can provide tour/ticket assistance, express check-in and express check-out.
Breakfast is just bread and strawberry paste.
Quite and safe. Cozy and small but good to stay.
TripAdvisor Traveller Rating: 3.5
From 7 reviews
Enter dates to check prices
Hotel Info: 1-844-302-2248from $24
- Twin Room (Type B)
- Twin Room (Type A)
- Single Room
Recommended hotels
At a glance
Key facts
Hotel size
- This hotel has 32 rooms
- This hotel is arranged over 6 floors
- Check-in time 3 PM-10 PM
- Check-out time is noon
- Express check-in/out
Required at check in
- Credit card or cash deposit required
- Government-issued photo ID required
Travelling with others
- Pets not allowed
- Free WiFi and wired Internet access in public areas
- Free WiFi and wired Internet access in rooms
- No parking
Other information
- Smoke-free property
- Resort fee included
In the hotel
Food and drink
- Free continental breakfast daily
Working away
- Computer station
- Tours/ticket assistance
- Dry cleaning/laundry service
- Laundry facilities
- Luggage storage
- Number of buildings/towers - 1
- Safe-deposit box at front desk
- Rooftop terrace
In the room
Home comforts
- Air conditioning
- Slippers
- Iron/ironing board
Freshen up
- Private bathroom
- Shower only
- Free toiletries
- Hair dryer
Be entertained
- 21-inch LCD TV
- Pay movies
- Premium TV channels
Stay connected
- Desk
- Free WiFi
- Free long-distance calls
Food and drink
- Refrigerator
- Microwave
- Kitchenette
- Cookware, dishware, and utensils
24guesthouse Sinchon - Seoul's small print
Mandatory fees
You'll be asked to pay the following charges at check in or check out:
- Towels/sheets: KRW 0 per accommodation, per stay
The charges below are included in the total price displayed:
- Resort fee
Resort fee inclusions:
- Breakfast
- Internet access (may be limited)
Inclusions may be listed elsewhere on the page as free or for a surcharge.
We have included all charges provided to us by this hotel. However, charges can vary, for example, based on length of stay or the room you book.


text:
Skip the Line: Guinness Storehouse Entrance Ticket
- View all photos
Location: Dublin, Ireland
Duration: Flexible
Skip the Line: Guinness Storehouse Entrance Ticket
Skip the line at the Guinness Storehouse in Dublin with this fast-track entrance ticket and enjoy this seven-floor, immersive experience at leisure! Breeze past any wait lines and go straight inside to discover the story of Guinness, perhaps the world's favorite Irish brand. Learn about its 1759 origins at the adjoining St James's Gate brewery; discover how the iconic, black and creamy stout is brewed; and taste some variants. Then, finish with a free pint of Guinness at the seventh-floor Gravity Bar as you drink in spectacular views over Dublin!
What You Can Expect
Opening Hours 9:30am to 5pm (last admission at 5pm) July and August until 7pm (last admission at 7pm)
- Entrance fee
- Guaranteed to skip the long lines
- Ticket flexibility - allowing you to visit any day you want
- 1 pint of Guinness
- 1 soft drink for each child under 18 years
- Car parking
- Gratuities (optional)
- Food and drinks, unless specified
- Hotel pickup and drop-off
Additional Info
- Confirmation will be received at time of booking
- Wheelchair accessible
- Children under 18 must be accompanied by an adult
- You are required to enter a travel date, please note this is only required as an indication
- Infants under the age of 5 years go free of charge
You must present a paper voucher for this tour. We will email a link to access and print your voucher at the Lead Travelers email address.
Schedule and Pricing
County Dublin
Refunds, when possible, must be requested at least 4 business days prior to the travel date. Refunds are subject to a 7% administration fee. The Rail Protection Plan™ does not apply.
Note: Tours may be delayed or run late. Please plan accordingly.
German Activities Terms & Conditions
The 20% Off German Activities offer is valid with bookings of any German Rail Pass with coupon code OKTOBERFEST20. The maximum coupon code discount is $35 per booking. Offer is valid for the first 280 coupon codes redeemed or until the promo's end date of 5:00 pm ET on September 29, 2015, whichever comes first. Offer is subject to change or extension without notice. No adjustments can be made on prior purchases. One coupon code per booking may be applied.
Customer Reviews
If you love Guinness this tour is a must and skipping the line is worth is during the summer!!
Dorothy B
this was our second time....so fun!!! plus best view in the city from the circular bar at top of bulding...well worth the visit!
Andrew B F
One of the best brewery tours I have experienced. It was nice having the ticket and avoiding the line to get in. The Viator ticket worked great and the people were very friendly and helpful checking us in. The tour is like a visit to the Willi Wonka Chocolate factory. All that was missing was the Umpa Lumpas. Make a point of going to the tasting room. Finishing off with a cold pint in the Gravity Bar was icing on the cake. This was a fine tour for the whole family.
Brett S
This allowed us to tour at our pace and not lose precious limited time in Dublin by having to stand in a long line. Loved the 360 degree views on the top floor of the storehouse!
Excellent,interactive tour.Well worth the money,
Gina U
Happy to finally have been able to get the Guinness tour checked off my bucket list. The tour is good, but the volume could be a little louder on the screens, when there are people miling about view the tour it is difficult to hear and since I speak English I wasn't able to use the headphones to hear it. Otherwise it was great and we loved the pouring instructional portion at the end.
Denise M
Awesome tour of where Guinness all started... And they save the best for last, a panoramic sky view of Dublin while enjoying your pint of Guinness!
Eric R
Perfect skip the line from the front entrance to check in.
Really enjoyed our day here.
Really enjoyed our day here.
Julia F
This is an amazing experience for the money you pay. I recommend going towards the afternoon between 4-6. There are no lines and no crowds...Until you get to the top. But the overall history of Guinness was shown in exciting ways and there are great activities to do along the way.
Vanessa M B
Great tour! Everyone must do this while in Dublin. I loved that you could tour it as your own pace and it was fun learning to pour the perfect pint of Guiness. The views from the gravity bar were amazing! This tour can get rather busy so try and go early!
John G
Yes. Especially If you love beer. Impressive factory.
Tracy B
So much fun. It takes a couple of hours to do it right, but even by myself I had a good time. I am probably more knowledgeable about Guinness than anyone I know. I also know how to properly build my own Guinness. A few days agter the tour, I was in a bar watching two different bartenders. Just from the way they built the Guinnesses, I could tell who was the better bartender.
James H
A must do in Dublin. Very professional set-up. Bar on top floor with a great view over Dublin, although very crowded.
Glenn F
Great to skip the lines. I would recommend going early in the day.
breda c
Lovely afternoon spent at the guiness storehouse very enjoyable and interesting a must see and a lovely pint at the finish
Theresa M
Fun time was had by all. The view from the top of the Guiness Storehouse is outstanding.
Chaunee M
Best view of the city to enjoy a Guinness
Thomas N
Loved the Guinness Factory visit!
Maria T.
Great experience and very informative. The final touch is a pint of Guinness with a beautiful view of Dublin!!
Great fun not to be missed
Amanda R
Loved skipping line
Jane A
This tour was great, you weren't rushed around and could take your time looking at everything, we would definitely take this tour again


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With an avoidance build Im able to keep shield block up for dps with the glyph and barrier when necessary. Mastery builds are completely worthless.
With an avoidance build Im able to keep shield block up for dps with the glyph and barrier when necessary. Mastery builds are completely worthless.
If the difficulty is LFR
Is there a BiS listing for avoidance?
To maximize parry and dodge after 7,5% hit, 15% expertise and I'd like to have the 2-piece set bonus.
Sorry for being so lazy =p
Just had a quick question. Would it be better to go mastery at lower item levels to smooth the damage intake due to not having much stam in case of damage spikes. Or would it be safe to just go full avoidance?
Just hit 90 on my war and got to 520 ilvl and I don't want to give my heals a heart attack when I start tanking lfr and flex.
Go avoidance at that livl for lfr and flex. I did it at that ilvl and lower for normal mode.
Last edited by idefiler6; 2014-02-07 at 01:59 PM. Reason: autocorrect
Got raid tomorrow. I'm gonna try the avoidance build once more and see if it works better.
To the comment on the AJ comics.
I've got more on http://wowadventures.deviantart.com/
Got a question here about Klaxxi Heroic.
when im tanking Prime - every X seconds he uses his ability called Shield-bash followed by Vicious Assault.
i have been told that as a prot war i should use Shield block a moment before the shield-bash,
i find that very wierd since im stun for the duration and from what i know u cant block any when you are stunned..
how should i handle those ability?
should i use shield barrier before it ?
thx in advance.
Barrier helps and announce it in ts so healers know to spamheal you.
i can see alot of good warriors use shield block . can anyone explain why?
A. They aren't aware that you can't block while stunned.
B. They pressed the wrong button.
C. They were trying to squeeze off one last Heavy Repercussions Shield Slam before the stun went off.
Unless Vicious Assault has the unique property (bug?) of being able to be blocked while you are stunned, which I have never tested since we tank swap for it rather than eat the cleave while stunned. But it seems more likely that it's one of those three options.
Vicious Assault can be blocked while you are not stunned though, so it isn't a bad idea to Shield Block when you taunt Korven after he stuns your other tank.
Shield block is of no use for viscious assoult. but if you have 120 rage pooled before shield bash it can be usefull to mitigate melee dmg right before it stuns you.
thanks you all for the responds.
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