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Summertime Hues
As were being all hot and laying around in our own filth in our apartments, the Phoenix Art Museum seems to be super ambitious this summer. Take Wednesday, July 14, for example. On that day, the museum offers a rad event.
Namely, the bad freaking ass Downtown Chamber Series will interpret some Bach, Philip Glass, and more in a small ensemble setting that includes the Mana Saxophone Quartet and a harpist.
Sun., July 11, 2 p.m.; Wed., July 14, 7 p.m., 2010
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MANHATTAN (AP) - Kansas State University has unveiled plans for a major renovation that will bring more amenities for its football fans and athletes, including more concession choices and restrooms, more retail options and premium seating.
Athletic Director John Currie announced details of the $75 million expansion Thursday during a pep rally in Arlington, Texas, where the Wildcats were preparing for Friday night's Cotton Bowl showdown with Arkansas.
Lions Club to hold pancake and sausage feed
Approximately 92 calls for service and 64 officer initiated calls were received for the month of December. Officers responded to nine medical/fire calls and worked six non-injury accidents. Eight arrests were made and seven criminal summonses were served in the month of December.
There comes a time when your Christmas traditions need updating. Especially those revolving around toddlers believing a portly man draped in red polyester will enter your home while everyone sleeps. In our Leawood household, that time arrived a long time ago -seemingly when Nixon was President.
A while back, a college was conducting a consumer science study on shoppers' purchasing skills. One part of their study focused on shoppers' ability to discern prices, so they set up a simple study in a grocery store. At the same store they sold soup in two different ways and measured sales. They priced it at 25 cents a can and at three cans for $1. Guess which resulted in the sale of more cans. Even though the cost was 8 cents more per can, the three cans for $1 far outsold the 25 cents per can. Naturally, part of ...
Thursday, Jan. 5
Page 1664 of 2339
Henrietta Bartonek of Otis will celebrate her 90th birthday with a reception from 2 to 5 p.m. on Aug. 1, at the Otis-Bison Elementary ...
Timothy and Barbara Burnett of Pittsburgh, Pa. and LaVern and Elaine Schneider of Albert, announce the engagement of their children Alexandria Dee Burnett and Scott ...
John R. and Becky Stoss of Dodge City, announce the birth of their daughter, Neeley Deann Stoss, on June 11.
In today's harried world, seems like everyone's schedule is filled to the brim with activities. Both parents work, kids go to school and ...
The descendants of John and Abi Tompkins gathered in St. John for their annual reunion on July 19, at the IOOF Hall. A covered dish ...
The Barton Community College Board of Trustees will vote on publishing next year's budget when it meets at 4 p.m. Tuesday, July 28 ...
Steven J. Thomas, 58, passed away at his home in Great Bend on July 24, 2015. Steve was born on July 1, 1957, at Hutchinson ...
LARNED – Linda O. Zielke, 66, passed away July 23, 2015, at the Pawnee Valley Community Hospital, Larned. She was born Nov. 4, 1948, in Greene ...
The American Legion Auxiliary's fifth annual Hawaiian Luau Fundraiser will be held Friday, Aug. 7, at American Legion Post 180, 1011 Kansas Ave., Great ...
The Barton County Commission will meet at 9 a.m. Monday at the Barton County Courthouse, 1400 Main in Great Bend. The agenda includes an ...
Great Bend Fire/EMS
WICHITA - Larned High junior Colton Massey shot a 156 total over 36 holes while competing in stroke play qualifying in the 2015 Kansas Amateur Golf ...
By PAWNEE ANNIE
ST. LOUIS- In a makeup game featuring teams with the two best records in baseball, the Cardinals held on for a 4-3 win over the ...
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Health and More
PO Box 140669
Memphis, TN 38114
Phone: 800-727-0202
Fax: N/A
Not Available
Not Available
Biotech/Healthcare->Medical Equipment
SIC Code:
5047 - Medical and Hospital Equipment
Full company description is available with the free trial.
Additional Info:
This member of the Medical equipment industry is located in Memphis, TN and you can find important contact information regarding significant company contacts on their Lead411 profile like linkedin, phone numbers, facebook and cfo details. The profile also contains Health and More email addresses which have a domain of @professionalcare.com format. If you sign up for our free trial you will see our firstname.lastname@example.com addresses.
Company Background:
Full company description is available with the free trial.
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Wright Medical Technology Inc
If you don't want to waste too much time looking for company information regarding Wright Medical Technology Inc, a Medical equipment company, check out their Lead411 profile. Our profiles have linkedin data, phone numbers, cfo contacts, and more. It contains helpful contact information regarding top company officials, including that of Wright Medical Technology Inc's CEO Robert Palmisano, and other Wright Medical Technology Inc email format addresses within the @wmt.com domain. Wright Medical Technology Inc is based in Memphis, TN. If you sign up for our free trial you will see our firstname.lastname@example.com addresses.
Deroyal Industries
This includes Deroyal Industries email format addresses with the @deroyal.com domain, contacts, phone numbers, linkedin info, cfo employees, and facebook profiles. Deroyal Industries is a Medical equipment business with its headquarters based in Powell, TN. If you sign up for our free trial you will see our firstname.lastname@example.com addresses.
HearingPlanet, Inc
HearingPlanet, Inc, a business led by CEO , is part of the Medical equipment industry. HearingPlanet, Inc email with the @hearingplanet.com format, you can check their Lead411 profile. They hold their main office in Brentwood, TN and more data like cfo contacts and linkedin data can be found within our profiles. If you sign up for our free trial you will see our email@example.com addresses.
Company Directory > Health and More


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More On Legal & Compliancefrom The Advisor's Professional Library
- Recent Changes in the Regulatory Landscape 2011 marked a major shift in the regulatory environment, as the SEC adopted rules for implementing the Dodd-Frank Act. Many changes to Investment Advisers Act were authorized by Title IV of the Dodd-Frank Act.
- RIAs and Customer Identification Just as RIAs owe a duty to diligently protect their clients privacy and guard against theft, firms also play a vital role in customer identification. Although RIAs are not subject to an anti-money laundering rule, securities regulators expect advisors to address these issues in their policies and procedures.
Recent volatility in the equity markets has caused fear among some politicians and other observers that 401(k) investors may be too aggressively invested. On the other side are some industry experts, such as 401(k) plan sponsors, who fear participants invest too conservatively. But new research from Vanguard finds that target-date funds can "help eliminate both of these extremes in investor behavior and provide participants with a well-diversified portfolio for retirement."
The Vanguard Center for Retirement Research study looked at the behavior of more than 1.24 million participants, including 357,000 who contribute to target-date funds. It found that participants who did not invest in target-date funds tended to exhibit greater extremes in their equity holdings. Some 30 percent held all-equity portfolios, while 16 percent held zero-equity portfolios.
In contrast, the stock exposure of target-fund investors ranged from 40 percent to 90 percent. And the "beneficial effect" of eliminating extreme allocations extended to "mixed investors," who combined target-date funds with other plan investment options. Furthermore, the study found target-date investors decreased their equity allocations by more than 40 percentage points from age 25 to 65.
"Target-date funds help participants adhere to the principles of prudent investing," says Stephen P. Utkus, head of the Vanguard Center. "On the one hand, these funds maintain a positive equity exposure in pursuit of higher long-term returns. On the other hand, they are broadly diversified and reduce equity exposure over time in order to mitigate the risks associated with equity markets."
These findings may help the fund industry going forward, as 401(k) plans find themselves in the "hot seat" with some politicians. In October, in response to the financial meltdown, the U.S. House of Representatives Health, Education, Labor and Pensions Committee held hearings to consider reforms, notes Jim Farley, director of Lord Abbett's Retirement Research Center in a recent report.
A radical plan discussed at the hearings included the possible elimination of the 401(k) deduction and a mandatory contribution of 5 percent of pay (2.5 percent by the employee and 2.5 percent by the employer) to be run by the Social Security Administration.
There is another potential regulation under the Employee Retirement Income Security Act or ERISA that would require numerous point-of-sale disclosures before a retirement plan is adopted or transferred to a new provider. Farley expects that, given the prior and current HELP Committee activities, this retrenchment "should suit the committee just fine and allow it to mandate additional participant disclosures as a trade-off against more draconian changes to 401(k) plans."


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'Beckham' Actor to Portray Elvis on TV
Irish actor Jonathan Rhys-Meyers, who played the soccer coach in 2002's "Bend It Like Beckham," will star as Elvis Presley in a four-hour miniseries to air on CBS.
'Beckham' Actor to Portray Elvis on TV
Irish actor Jonathan Rhys-Meyers, who played the soccer coach in 2002's "Bend It Like Beckham," will star as Elvis Presley in a four-hour miniseries to air on CBS.
Laid up with mononucleosis during his freshman year at Harvard, Rob Cohen asked his roommate to get him a book on photography. When the roommate returned instead with a book on cinematography, Cohen, too weak to protest, became engrossed in its contents. After recovering, he got hold of a used ...
Bruckheimer Pilots get Call from NBC, WB
In a flurry of pilot activity Monday, producer Jerry Bruckheimer received two drama pilot pickups -- one at NBC for "E-Ring" and one at the WB Network for an untitled project from writer Jonathan Shapiro.
Editor-in-Chief Sherry Eaker
Calif. Readies for New Movie Piracy Law
Sneaking a camcorder into a movie theater will soon be a crime in California under a new law designed to protect both copyrights and the livelihood of thousands of movie industry workers.
'SNL,' Conan Added to NBC Online
NBC has added a slew of original and exclusive content from its late-night programming to NBC.com, including "The Tonight Show With Jay Leno," "Late Night With Conan O'Brien," and "Last Call With Carson Daly."
t's not hyperbole to say there's no actor like
t's not hyperbole to say there's no actor like William Shatner. The man is a bona fide pop culture icon, a whip-smart industry veteran, and a force of boundless energy. He is also quite possibly the only actor to ever inspire his own encyclopedia: It's called The ...
Actor-Director Unveils His Inner 'Fat Girl'
21-year-old Ash Christian is living proof that being a chubby gay kid from Paris, Texas, doesn't mean you can't direct and star in a movie.
Made Contacts Through a Temp Job?
Back Stage is seeking actors to talk about their experiences using temp employment to network and meet fellow actors. Do you have a success story you'd like to share where working a temp job helped you make an important connection or book a job?
Rapper Ludacris to Make 'Simpsons' Cameo
Ludacris will make a cartoon cameo in the 400th episode of "The Simpsons" as a tube of toothpaste that raps, of all things.


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Transcript of "Elements of a PR Plan"
1. Elements of a PR Plan
Elements of a PR Program Table of Contents • Overview • Why Public Relations is Important • Elements of a PR Program Plan Media • Press Kits (Print and Electronic) • Develop Media Lists • Press Releases - Announcements - Major announcements - Trend Press releases - Feature story releases - B-roll or video news releases (VNRs) - Webcasts • Media Training - Becoming a source • Public service announcements (PSAs) • Op-Ed Articles • Letters to the Editor • Press conferences • Media tours • Press Clipping Services - "Riding" a news story Special Events Trade Shows Speech Writing Photography Audio Tapes Internet Monitoring Community Meetings Specialized Fact Sheets By-line Articles Quarterly Newsletters Annual Reports Community Calendar Listings PR Campaign Measurement Crisis Management • Contact Information 2
Elements of a PR Program Overview We often get asked what makes a successful public relations program? What does it cost? Does my organization really need it? How long do I need to do it? Can't I do it myself? Why do my competitors always get in the papers? Why does the media get my story wrong? To answer some of these questions we have put together this booklet as a starting point for a discussion on how to develop a public relations plan. Unless you are a celebrity good public relations just doesn't happen on its own. It takes a lot of skill, and consistent hard work, over a period of time. It's part art, part science and when practiced correctly the results can be very rewarding. The bottom line, public relations—versus other marketing communica- tion tools — delivers the most bang for your buck. 3
Why Public Relations is Important Media coverage increases credibility Paid advertising increases name recognition; media relations increases cred- ibility. When people read a story about the excellence of your organization in a newspaper or see a story praising your company on television, they are much more likely to have a favorable opinion of your organization. Media coverage helps you attract "quality" prospects Because public relations increases credibility, it helps you attract those who want the best. When people have heard of you and have a favorable impression of you, it is easier to attract and hold their attention while you tell your story. Media coverage makes you a player Coverage in important publications or on TV can make your organization look much larger than it is. Public relations helps you avoid price competition If people believe that you are the best, they will understand why it is worth paying your price. A public relations program stretches your marketing budget Because the media does not charge for news coverage, the relative cost of a good program is a lot less than for paid media or a direct mail campaign. Best way to launch a brand Public relations is also considered by many as the best way to launch a brand or new product. When something is new the media often will write about it because of its news value. 4
Elements of a PR Program Plan Create a plan with goals and objectives. Define the target audiences and the target messages. Plan how your media relations program will fit with your other marketing communications programs. Establish in advance how you want to measure the success of your program. Press kits (print & electronic) A press package is the foundation of any media relations program. It consists of a series of stories, usually placed in a two-sided folder with pockets, that organizes information in a way that is easy for the news media to use. Typically it will include a description of the organization, key facts and figures, biographies of the principals, a history, and two or three stories on current trends and issues. It functions as instant background material when a story arises. Press packages also usually include photography. With the growing importance of the Internet, the opportunity to deliver a press kit instantly gives every company or organization one more good rea- son to have a press section on their Web site. When a reporter calls and wants a document, photograph, map or chart, he or she can turn to your Web site and obtain the information in a form that can be used accurately and with a minimum of additional work. Develop Media Lists The shotgun approach (sending your news to every outlet/broadcaster/pub- lication in the country) is not the most effective way to reach your target audience. Taking time to do a little research can produce greater results for your efforts. Know whom you want to reach and know the format and medium that the media prefer. Delivering your story in the right format to the right media is more likely to ensure successful coverage. News wires are also valuable in getting your message out to a wide audi- ence. These services deliver your story to newsrooms worldwide and can be targeted based on parameters you set. Have a story that deals with a labor issue in California? Target the workplace reporters/editors in California publications. 5
Elements of a PR Program Announcements Brief press releases should be issued on such topics as promotions or hiring of new executives, openings of new buildings and the addition of new products. These typically result in one- to two-paragraph stories in publications, and keep your name in front of the target audience. Major Announcements These could be a new research development, a major new product or a major new change in business direction. These typically result in 500- to 800-word stories in print publications and often merit radio and television coverage. Occasionally, a press conference or press briefing may be appropriate in conjunction with major announcements. "Trend" Press Releases These are usually the most valuable to the news media, and will help you establish a reputation as a source. These are about developing trends in your industry and contain information that would otherwise be difficult for the media to obtain. The following are examples of trend releases: What are the "hottest" spots in the Bay Area real estate market? Are more Americans traveling to Russia now and why? Are physicians gaining more clout in negotiating with insurance companies? Are major medical groups paying more or less attention to holistic/alternative medical therapies? Feature Story Releases Although a feature story must be newsworthy, in the broad sense of the word, it is also timeless. It can run in today's paper or tomorrow's or next week's. Feature stories are often called "evergreen" for this reason – it's always fresh and will not fade. Unlike a news story, a feature can have a point of view, an "angle", and is often longer than a hard news story on the same subject. 6
Elements of a PR Program B-roll or Video News Releases Background video tapes will help get your story on television. Again, they are most useful when a subject is difficult or inconvenient to film. Examples would be surgery, the inner workings of a computer or restricted areas of an airport. You may want to do a complete video news release (VNR) when there is an important announcement, or simply have background footage available for various television stations to put together their own stories. Footage must be in professional Betacam format, rather than VHS. Webcasts This is rapidly becoming a major publicity tool as people take advantage of the Web's multimedia capabilities. Webcasts can be live events or archived and available on demand. They are a cost-effective, instantaneous method to communicate with media all over the world, in a compelling, interactive manner that meets journalists' needs. Using Webcasts, you can extend the reach of your PR efforts, reduce your budget for spokespeople, ensure your message is communicated consistently across all audiences, better fit into journalists' schedules, and provide more compelling supporting elements. Media Training for Spokespersons Spokespersons should be immediately available and trained in how to work with the media. The media usually wants to speak to an authority in the field, not the public relations person, for in-depth stories. The role of the public relations person is to facilitate the selection and training of an appropriate and available expert. Media training can range from a brief 15-minute coaching session to two-day, videotaped seminars including practice interviews. The latter costs more than $1,000 per person, but is vital for persons who are often in the public eye on controversial topics. 7
Elements of a PR Program Becoming a Source One of the key strategies of a successful public relations plan should be to become a source when the news media is doing its own story. One achieves this by issuing regular, professionally written press releases to let reporters know you are here and by being available when they call. Calls must be returned within the hour — sooner if possible — seven days a week, 24 hours a day. Public Service Announcements (PSAs) PSAs are among the most common types of publicity for non-profit organi- zations. Since they are short, broadcasters run a lot of them and they are easier to get than specials, interviews, features, or news coverage. You can say a lot in 20, 30 or 60 seconds and since it is likely to be repeated several times, your message will have multiple impact. The least expensive kind of PSA is "live" copy, where the announcer reads your material live. You may also submit pre-recorded material, if you have a production budget. Live copy to TV stations should include visual material. And there are several different formats to be considered if shooting or producing your own PSA – you'll need to find that out in advance. "Op-ed" Articles "Op-ed" articles, so named because they typically run opposite the editorial page, are an excellent opportunity to comment on issues of the day and to build name recognition as an expert in the field. They run under the by-lines of experts, and give you a chance to state your case in your own words, with minimal editing by a reporter. Once published, they can be effectively used as reprints. Letters to the Editor Many papers try to publish as many Letters to the Editor as possible and they take these letters seriously. Make it short, concise and focused on a single point. This is also an effective venue for addressing a controversial issue, clarifying any misconceptions or inaccurate reporting about your busi- ness or product, or introducing a new product. But regardless of the pur- pose, it should never be more than 3-5 paragraphs. 8
Elements of a PR Program Press Conferences Press conferences are usually appropriate only for public agencies and nationally known figures. They are rarely used by businesses except after disasters that result in negative publicity such as an oil spill or an airline crash. There are two key reasons to avoid press conferences. One is that there is no time of day that is convenient for all of the news media, given differing deadline pressures. And if a major event conflicts with your press conference, you've lost your audience altogether. The second reason is that good reporters dislike press conferences because they want to get a better story than the competition. If everybody has the same information, it is diffi- cult for a reporter to shine by virtue of doing more research. Media Tours There are two types of media tours. Incoming – opening your doors to the media – can have positive effects. Tours can be done in person or via satel- lite and there are numerous organizations that can film, edit, produce and distribute these "tours" for you. Letting the media know you are available to appear or talk on short notice can also be effective. Outgoing tours – taking your message to the media – is also effective, though somewhat more time consuming and expensive. This is best used when doing investor relations, attending a trade show, or making major changes in a multinational or multi-state corporation (e.g., downsizing, man- agement changes, spin-offs). Press Clipping Services You'll want to know if syndicates and wire services are picking up your story. That's where a subscription to a clipping service can help. These services scan thousands of newspapers, magazines, and Web sites and monitor tele- vision talk shows and news programs looking for mention of your company or product. You can also provide them with key words thereby keeping up- to-date on your industry or competition. There are services that still manual- ly clip articles but there are also Web-based services that scan electronic versions of publications and deliver your "clippings" in electronic form. In either case, having these clippings enables you to judge whether your news is reaching your target audience and if your PR plan is effective. 9
Elements of a PR Program "Riding" a News Story When a topic on which you have expertise is in the news, it is important to issue a release immediately that includes a brief comment and the statement that you are available for interviews. Special Events Special events can be held to introduce new products, bring attention to an organization or individual, make an announcement, or spotlight something very visual that cannot be communicated via a press release. However, it is just as important to provide the media with background material – a one- page release, copies of statements made, information that will help them write a good story, product samples, souvenirs, etc. And, as with press con- ferences, follow-up is crucial. Often the press will not cover an event itself but will use it as a "news peg" for an advance story. Trade Shows Trade shows can be good opportunities to make company announcements – new products, acquisitions, and alliances – because trade journalists are often present. Setting up one-on-one interviews or background meetings can be tricky since other companies are likely doing the same thing. To maximize your trade show presence, use of the Internet and your company Web site can help. By building a virtual presentation, media (and potential clients visiting your booth) can experience a "press conference," view pho- tos or video, get critical background material, obtain third party quotes or request interviews, and be kept up-to-date as information changes through- out the trade show and beyond. Contacting key media in advance and offering time with your executives can be the incentive they need to seek you out and cover your news. 10
Elements of a PR Program Speech Writing Remarks by an organization's top executives can attract positive attention. Keynote addresses at conventions, luncheon talks to service or professional groups, greetings to guests at receptions and dinners are among the possi- ble forums. There is an art to writing speeches and more goes into the process than doing research on the speech topic. Knowing the person for whom the speech is written is key – the speaking style, the vocabulary, the cadence, and the preferences. Is he/she the type to go off on tangents? If so, you've got to get your key points communicated early on. Does the speaker know the audience well? If so, he/she may want to speak more personally vs. for- mally. Will there be visual aids and is the speaker comfortable using them? Can the speaker carry off a humorous approach, if appropriate? Who is the audience and is there likely to be any opposition, media present or food being served while speaking? Will the speech be used any other ways – turned into an article/newsletter, posted on a Web site or distributed to media? All of these issues must be considered in addition to the topic. Photography Although it may not seem obvious, photography is most important when a subject is difficult to photograph and/or not inherently visual. Examples would be a story on how a computer "firewall" works, undersea exploration, trends in insurance coverage, etc. If you can take the time to supply a good photograph in a difficult situation, it greatly increases the chance that the media will use your material. If photographs are not feasible, charts, diagrams or other graphics can be useful. Photographs should be black-and-white glossy prints, color slides or transparencies. Press packages may include black-and-white photos and state that color material also is available via your Web site's press section. Audio Tapes for Radio Audio tapes are rarely used, but can be important when sound is essential to the story. An obvious situation would be a musical group. 11
Elements of a PR Program Internet Monitoring The Web now offers an incredibly wide range of public forums, in addition to the traditional array of print and broadcast sources, for dissemination of news and information. Every organization should have a program to stay in touch regularly with appropriate news groups and Web sites. Community Meetings Often it is important to hold small neighborhood meetings to explain various portions of a program that will directly or indirectly impact a group of citizens. In addition to an ongoing public relations campaign it may be necessary to reach out to head off any negative publicity caused by lack of accurate information. Examples of appropriate use of community meetings include change in flight patterns over neighborhoods adjacent to an airport and major base-reuse project. Specialized Fact Sheets When you have more details and facts and figures than can fit in a one-page press release, you need a Fact Sheet. It can be several pages long and include historical perspectives, anecdotes, and data. It should be well writ- ten with short sentences and paragraphs and wide margins. This gives you the best of both: a short press release that quickly gives reporters and edi- tors the essence of your story, and material to do an in-depth article. Byline or Feature Articles Beyond getting exposure for your company or product, byline articles can be used in a number of ways. Writing an article for a newspaper, magazine or online publication has a longer shelf life than that one edition. Reprints can be used in press kits, mailed to clients, available for downloading on your Web site, and given to media to establish expertise in a particular area. The article should be timely and targeted. Usually it is wise to pitch the idea to a publication prior to writing it. If no one is interested in publishing it, there is likely a reason – it could be "old" or redundant, it may not fit the editorial calendar, or it may just not be newsworthy in the editor's mind. Best to find out before making the effort, by pitching the idea, bullet points or a summary. 12
Elements of a PR Program Quarterly Newsletters Another way to keep your strategic messages in front of your target audience is to communicate via a quarterly newsletter. A newsletter is an excellent place to recap the coverage you have received in the media. Not everyone in your target audience will have seen all the coverage your organization has received. When it is reviewed in its entirety the sum becomes greater than its parts. Newsletters can be either mailed or e-mailed to your contact list. It is important to build and maintain your database to achieve maximum effectiveness. Annual Reports Annual reports are usually associated with public companies. They can, however, be used by any organization with enough to say. Annual reports not only report but they are an important place to publish your strategic messages. Community Calendar Listings Community calendar listings are similar to PSAs – generally used by non- profits and community organizations – except they usually promote an event rather than a cause or service. Businesses can sometimes be listed if the event is free or serves the public interest. PR Campaign Measurements One way to create news is to conduct a survey and report the results. Surveys are most helpful when you can use numbers to make a before-and- after comparison. They can be used to gauge the knowledge of your audi- ence on your products or services or to determine the effectiveness of your PR campaign. In any case, they should always be short and specific. These days, surveys are not just limited to telephone or direct mail. Using the Internet to conduct a survey can provide quick feedback at minimal cost. 13
Elements of a PR Program Crisis Management Crises are not always necessarily bad. An emergency or controversy may give you the opportunity to reach large numbers of people with your com- pany's perspective. Good or bad, a few things are key in handling crises. Advance preparation can turn a rough situation into a smooth operation with the best possible outcome. Have facts & figures ready, make sure spokespeople are well briefed and trained to deal with media, know the media and how to reach them off-hours so that you can proactively address concerns. "No comment" is often the worst comment implying evasiveness or guilt. Be prepared with a response to media inquiries or, if unable to answer, let the media know when an answer will be available. In other words, be prepared and forthright. 14
Contact Information Jack London Square Office San Francisco Bay Area Southern California e-agency e-agency LA 291 Third Street 11755 Montana Ave. #305 Oakland, CA 94607 Los Angeles, CA 90049 Jack Lyness Paige Dunn 510.834.1852 310.889.1076 firstname.lastname@example.com firstname.lastname@example.com Patty Deutsche 510.496.2333 email@example.com Los Angeles Office 15


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March 13, 2003
By: Jordon Jablons
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Environment: California is enduring a historic drought. Naturally some are blaming it on man-made global warming. Are they right? Probably not. This isn't the first time the Golden State has gone dry.
California was parched, drained and dehydrated in 2013. Los Angeles, which averages almost 15 inches of rain a year, had less than 4 inches. Farther north, San Francisco went through its driest days since 1849, the Gold Rush year that record-keeping began, with less than 4 inches of rain falling. It usually gets more than 20.
San Jose, San Diego and Sacramento all received far less rainfall than they typically get. The state has become so parched that Gov. Jerry Brown had to declare a drought state of emergency.
Why has this happened? That's what the American Meteorological Society wants to know, and it has announced plans to study the drought so that it can determine if its cause is man-made or natural.
The governor, however, seems to have made up his mind. "The United Nations panel on climate change says — with 95% confidence — that human beings are changing our climate," he said in Wednesday's State of the State address. "This means more droughts and more extreme weather events."
The California Department of Water Resources evidently agrees. "Climate change is having a profound impact on California water resources," says the department's website.
"Climate change is also expected to result in more variable weather patterns throughout California. More variability can lead to longer and more severe droughts."
Well, yes, the climate is changing. It always has. It always will. But what's driving the contemporary changes? Man or nature?
One plausible explanation is that offered by meteorologist and climate blogger Anthony Watts. "The cause is the Pacific Decadal Oscillation and a weak to neutral and persistent La Niña pattern that some are calling 'La Nada,'" he wrote last week.
Watts backs his point by citing a 2013 scientific paper published in the journal Climate Dynamics that says "the current southwestern U.S. drought is associated" with "a minimum in the Pacific Decadal oscillation (PDO) index."
Droughts happen. They are not a new phenomenon that popped up only after man began to pump high volumes of carbon dioxide into the sky. They predate record-keeping by a few millennia, if not longer.
One of California's driest periods was in 1863-1864 when the state was scorched by the Great Drought. Water Resources lists other "large-scale" multi-year droughts in 1918-1920, 1923-1926, 1928-1935 and 1947-1950.
Constitution: Asked the right question, a suspect will often incriminate himself. Asked why the Iran deal isn't a treaty, Secretary of State John Kerry basically answered it's because we've killed the Constitution.It's been quipped that the "Living Constitution" liberals believe in so deeply means ...
Media: Jon Stewart isn't a fearless, funny comedian who bravely skewers politicians of all stripes with his wicked humor, sarcasm and invective. But he plays one on TV. In reality, he's just another left-wing media toady.As Stewart prepares for his final "Daily Show" taping on Aug. 6, maybe we ...
State Government: Illinois' new sheriff can be forgiven if he's feeling as underappreciated as the marshal Gary Cooper played in "High Noon." Let's hope his movie ends as happily.Gov. Bruce Rauner is fighting almost single-handedly against an entrenched, corrupt political class of lawyers, ...
Betrayal: An Obama security aide reveals the White House plans to step up the release of 52 al-Qaida detainees — high recidivism rates be damned — and move the rest, including the worst of the worst, to prisons inside the U.S.Don't worry, the administration says, the public will be ...
Scandal: Hillary Clinton assured the country in March that she had turned over every single work-related email from her private server. So why are there no emails for two months during a critical time at State?Here's what Clinton said at that March press conference. "I ... provided all my emails ...
Investor's Business Daily provides exclusive stock lists, investing data, stock market research, education and the latest financial and business news to help investors make more money in the stock market. All of IBD's products and features are based on the CAN SLIM® Investing System developed by IBD's Founder William J. O'Neil, who identified the seven common characteristics that winning stocks display before making huge price gains. Each letter of CAN SLIM represents one of those traits.


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Hathlodir was a Númenorean and a descendent of the House of Hador. He was also a close friend of King Tar-Meneldur. He had a son, Orchaldor.


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He sells at the Twombly Performance Horse Sale July 26th in Cheyenne, Wyoming! Sale will be held during the World Famous Cheyenne Frontier Days Rodeo!…SOLD
Gentle retired show horse, then used for riding lessons for children and adult. Kid broke. Extremely gentle and mild mannered. Please only serious inquires…SOLD
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LeRoy crosses water, tarps, bridges, teeter totters, you name it. Sweet and willing little guy. 3 year old gelding. Just started under saddle, making…SOLD
This mare has had the foundation put on her the right way. She was started on barrels ( competitively) a year ago in may when my good barrel horse went…SOLD
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*Sold to MONTANA for $29000! "Champ" stands 14.3 hands and is a doll. He is a dark dun with a big dark stripe down his back, tiger stripes on his legs…SOLD


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It's open for your comments. Closing out:
* LET US PRAY: 40/29 reports on a scheme uncovered to use a Bible to smuggle drugs into the Izard County Jail.
* MURDOCH'S WALL STREET JOURNAL: Used to be that lots of salt was necessary with Wall Street Journal editorials, but the reporting was beyond reproach. Gawker does some reproaching here on WSJ's sympathetic anti-union coverage of Walmart activites in Los Angeles, where a flack was outed for infiltrating a labor union.
* MUGGING IN HILLCREST/QUESTIONS ABOUT POLICE RESPONSE: Forbidden Hillcrest turns up another police item of interest, the mugging of a man walking to his home in Hillcrest as he walked behind Leo's Greek Castle on Kavanaugh about 12:20 a.m. Saturday. The man, who was robbed of a cell phone in a struggle with a robber, wasn't seriously hurt by a possible gunshot wound. The reporting here is about the difficulty in getting the 911 dispatcher to send police and EMT to the scene.
* FAYETTEVILLE CITY ATTORNEY SUPPORTS MEDICAL MARIJUANA: Interesting report from KNWA. Fayetteville City Attorney Kit Williams says he supports the medical marijuana initiative. His wife Emily said it might have made her a criminal, but marijuana was her only relief as she coped with cancer.
Showing 1-9 of 9
I just have to say that in this day and age when car computers can…
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Belgian Malinois Litter. AKC , KNPV lines. Both parents are European imports, Sire is Dylan Perle De Tourbire KNPV PH1 , Cayla is daughter of Dackx Perle De Tourbiere. Pups will be AKC registered, micro chipped, micro chip will be registered, vaccinated and dewormed. Litter is due mid august.
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Belgian malinois puppies available. 9 males, 3 females. Born 07/14/15 Veterinarian owned bred and raised. Great for family protection. Serious inquires only. Parents come from Miami Dade police dept. Text or email for details. Will be ready in 6-8 weeks. Accepting deposits . $1500
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Black pups shown are from previous litter and are shown to illustrate what ...
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Turbo is an 11 month old male Belgian Malinois. He is very stable and social. he is trained in basic obedience and level 1 protection work. He protects his area well. he will make a great personal protection dog or working dog. $3000.00 obo
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Beautiful 4 year old all black Belgian Malinois/German Shepherd mix. Meet Buddy, a loyal and high energy dog, who is always ready to work. He has plenty of working experience as a protection dog. Buddy is trained at a very high obedience level, and follows many commands.
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Belgian Malinois Puppy 10 weeks
This female was my pick of litter for temperament. She has exceptional drive. She loves people. She will make a very nice addition to a working home. We have even contemplated keeping this girl. She has been exposed to other dogs, men, women, children, farm animals of all kinds etc. Loud noises, gun fire.
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Photo Gallery
Michigan police seek suspect in 22 roadway shootings
1 of 1
This image released by Michigan State Police shows drawing of a man suspected in a series of shootings over the past week over a three-county area of southeastern Michigan. Wixom police said in a release that the sketch was obtained from a witness to a shooting Thursday, Oct. 18 in Ingham County. That witness also described the suspect's vehicle as resembling a dark 1998 Oldsmobile Alero or a 1998 Toyota Camry.
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Photos: Daniel K. Inouye Solar Telescope protests on Maui, July 30
Photos: AVP beach volleyball tournament, July 26
Photos: Nike Four-Ball Championship, July 22
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Home > Italy > Serie A > Palermo > Squad > Profile: Ezequiel Munoz
Ezequiel Munoz Palermo
Profile of the Argentinian footballer Ezequiel Munoz, who currently plays as a defender at Palermo. The 24-year old player Munoz joined Palermo from Boca Juniors and wears the number 6 shirt.
Ezequiel Munoz Career
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Arsenal prospect Isaac Hayden ready to go to Hull City on loan
Newcastle sign Anderlecht's Chancel Mbemba for Ł8m
PSG close to sealing Ł40m deal for Manchester United's Ángel Di María
Kang Soo-il's drugs ban ruins inspirational tale for mixed-race Koreans
Rickie Lambert set to finalise move from Liverpool to West Brom
Premier League 2015-16 preview No8: Liverpool


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Inaugural NEAFL MVP winner Matthew Payne has regained the lead of this year's award with five rounds remaining in the home-and-away season. The progress of the award will now be withheld from the...[more]
NT Thunder claim second spot as Redland and Aspley suffered injury concerns in Round 16 action[more]
Four premiership stars return to Aspley, Eastlake hoping to crash Redland's party and a top-four blockbuster in the Top End.[more]
All the live streaming links for Round 16 of the NEAFL season[more]
Two more emerging umpires will make their NEAFL debuts this weekend. Field umpire Cameron Valenti and boundary umpire Kyle Hoysted will make their first appearances when Redland takes on Eastlake...[more]
New NEAFL MVP leader Tom Young is confident Sydney University is on track to make a serious challenge for the premiership as they head into this week's bye firmly entrenched in the top six. It was...[more]
An experienced Sydney University squad has been the perfect platform for emerging defender Mitch Mahady. The 18-year-old former Murray Bushrangers product has thrived at the Students this year to...[more]
Watch all the highlights from Round 15 of the 2015 NEAFL season.[more]


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Desert Essence, Natural Tea Tree Oil & Neem Toothpaste, Wintergreen, 6.25 oz (176 g)
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1 person found the following review helpful
Posted by 4614519272271166640 on May 08, 2014
I was worried when I switched to a natural toothpaste from my old usual, Crest, but my teeth feel better than ever! I've noticed an increase in gum health as well and my breath just simply smells better. The texture takes some getting used to, and if you don't like tea tree, this isn't the product for you. But the subtle mint flavor makes it all the more pleasant for me. I get that "fresh, clean feeling" without all the toxic gunk that's in the stuff I used to brush with.
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Great toothpaste
Posted by karishma on Jun 04, 2013
I love the strong minty taste, I will stick to this and definitely will buy again!
Muy buena.
Posted by joleraspain on Jan 12, 2014
Fresca pero no fuerte. Buena marca.
Excellent paste!
Posted by Reviewer1841639 on Nov 14, 2012
This product has a wonderfully refreshing flavor and it lathers so well, which is hard to find in an herbal toothpaste. Great stuff and I will definitely purchase more!
Our toothpaste
Posted by Jacqueline on Aug 26, 2012
Our family toothpaste. Even the 6 year old uses it without complaint!


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The salmon is about half way up the cascade on the right of the picture. The river Braan is not a natural salmon river but the government body responsible for fishing keep releasing baby salmon into the river above the falls to see if they will make it their home. It might be possible for them to get up these falls but impossible farther upstream where there is a much higher waterfall, unfortunately with no viewpoints that I am aware of. Its quite exciting to watch the salmon leaping up the falls but hard to photograph especially as the spray from the falls gets on the camera lens
Photo taken in The Hermitage, Old Military Road, Dunkeld, Perth and Kinross PH8 0JR, UK


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Home > Press > Harnessing Microbes, One by One, to Build a Better Nanoworld
Bacterial cells used to make tiny bio-electronic circuits
Taking a new approach to the painstaking assembly of nanometer-sized machines, a team of scientists at the University of Wisconsin-Madison has successfully used single bacterial cells to make tiny bio-electronic circuits.
The work is important because it has the potential to make building the atomic-scale machines of the nanotechnologist far easier. It also may be the basis for a new class of biological sensors capable of near-instantaneous detection of dangerous biological agents such as anthrax.
The approach, reported here today (March 17, 2005) at a meeting of the American Chemical Society, suggests that microbes can serve as forms for complicated nanoscale structures, perhaps obviating, in part, the need for the tedious and time-consuming construction of devices at the smallest scale.
The work is also scheduled to appear in the April issue of the journal Nano Letters.
"One of the great challenges of nanotechnology remains the assembly of nanoscale objects into more complex systems," says Robert Hamers, a UW-Madison professor of chemistry and the senior author of the new reports. "We think that bacteria and other small biological systems can be used as templates for fabricating even more complex systems."
Toward that end, Hamers and his UW-Madison colleagues Joseph Beck, Lu Shang and Matthew Marcus, have developed a system in which living microbes, notably bacteria, are guided, one at a time, down a channel to a pair of electrodes barely a germ's length apart. Slipping between the electrodes, the microbes, in effect, become electrical "junctions," giving researchers the ability to capture, interrogate and release bacterial cells one by one. Built into a sensor, such a capability would enable real-time detection of dangerous biological agents, including anthrax and other microbial pathogens.
"The results here are significant because while there has been much attention paid to the ability to manipulate nanoscale objects such as nanotubes and nanowires across electrical contacts, for many applications the use of bacterial cells affords a number of potential advantages," Hamers says.
For example, capitalizing on the complex topography of the bacterial cell surface and microbial interactions with antibodies, scientists could potentially construct much more complex nanoscale structures through the natural ability of cells to dock with different kinds of molecules. Such a potential, Hamers argues, would be superior to the painstaking manipulation of individual nanosized components, such as the microscopic wires and tubes that comprise the raw materials of nanotechnology.
"We spend a lot of time making tiny little nanowires and things of that sort, and then we try to direct them in place, but it is very hard," says Hamers. "However, bacteria and other biological systems can be thought of as nature's nanowires that can be easily grown and manipulated."
In the series of experiments underpinning the new Wisconsin work, the group showed that it is possible to capture cells along an electrode and then direct them down a narrow channel that acts as a conveyor. Small gaps in the electrical contacts along the conveyor serve as traps that can hold single bacterial cells while their electrical properties are measured. Once the microbial interrogation is completed, the live cell can be released.
"You can measure and release them at your leisure," explains Beck, the lead author of the Nano Letters paper and a UW-Madison postdoctoral fellow.
He says the chemicals naturally expressed on the surface of the bacterium could be wired in a way that would be the basis for a real-time biological sensor, a device that could be seeded in airports, stadiums, railway stations, skyscrapers, mailrooms and other public areas to sniff for dangerous biological agents that might be used in a bioterror event.
The device could be constructed, according to Beck, utilizing the natural features bacteria and other microbes use to sense their environments. The wired bacterial cells, coupled with modern microelectronics, would have the ability not only to detect dangerous agents (anthrax spores, for example) but they then could sound the alarm and call for help.
"You could even engineer bacteria to have different surface molecules that you could capitalize on," says Beck.
For instance, it may be possible, the Wisconsin scientists say, to attach microscopic gold particles to the shell of the bacterium, making it more like a nanoscale gold wire.
Hamers believes the new work could be the basis for bringing nanotechnology and biology together in unprecedented ways.
Moreover, the ability to routinely and easily capture and analyze individual microbes will have implications for conventional biotechnology as well. For example, chemical modifications to the electrode traps might make it easier for scientists to retrieve specified cells from a complex mixture.
The work by Hamers' group was funded by the National Science Foundation. The Wisconsin Alumni Research Foundation, a private, nonprofit organization that manages UW-Madison intellectual property, has applied for patents for the technology.
Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.
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Home > News > World
Thursday March 27, 2014 MYT 7:10:07 PM
Thursday March 27, 2014 MYT 7:11:05 PM
BEIJING (Reuters) - China's foreign ministry said on Thursday that the government would play a "constructive role" on international financial aid for Ukraine, though again stopped short of saying whether Beijing would directly participate in such efforts.
The International Monetary Fund has agreed a $14-18 billion two-year bailout for Ukraine, a deal to help it recover from months of turmoil that will also unlock further credits making a total of $27 billion.
"China has made three suggestions, one of which is that (we) hope international financial organisations ought to get down to looking into helping Ukraine's economic and financial stability," said foreign ministry spokesman Hong Lei.
"On this issue, China will play a constructive role," Hong added, speaking at a daily news briefing. He did not elaborate.
Chinese President Xi Jinping discussed Ukraine with U.S. President Barack Obama on Monday in the Netherlands.
China has adopted a cautious, low-key response to the crisis, not wanting either to alienate key ally Russia or comment directly on the referendum in which Crimea voted overwhelmingly to join Russia, lest it set a precedent for its own restive regions, like Tibet.
But China has also said it would like to continue to develop "friendly cooperation" with Ukraine and that it respects Ukraine's independence, sovereignty and territorial integrity.
Ukrainian President Viktor Yanukovich, since ousted after three months of sometimes violent protests, visited China in December in the hope of winning much-needed financial aid, but China did not say it would provide any loans.
(Reporting by Ben Blanchard; Editing by Ron Popeski)
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Roaring with class and precision
Apple and Google tech rolling out to mainstream motors
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02/04/2013 01:51
Iran revolutionary guards_390.
(photo credit:Raheb Homavandi/Reuters)
BERLIN – The head of the Washington Institute's Stein Program on
Counterterrorism and Intelligence, Dr. Matthew Levitt, on Wednesday issued a
report detailing the intensified and reorganized collaboration between Hezbollah
and Iran's Quds Force to commit terror acts against Western countries and
Israel.According to the report, "the Hezbollah-Quds Force threat has
sometimes eclipsed that of al-Qaida." The 17-page study notes that "Iranian
decision-makers settled on a campaign of violence based on a three-tiered threat
stream targeting the following: Israeli tourists, government figures (diplomats,
retired officials), and targets broadly representative of Israel or the Jewish
community (community leaders, prominent Israeli companies)."Levitt wrote
that Iran's leaders "assigned the task of targeting Israeli tourists – a soft
target – to Hezbollah, and maintained for the Quds Force operations targeting
Israeli, American, British, or Gulf States' interests. The latter would be
carried out by a new special external operations unit known as Unit
400."The report comes shortly before the slated release this week of the
results of the Bulgarian authorities investigation into the suicide bombing of
an Israeli tour bus in July 2012. The terror act resulted in the deaths of five
Israelis, a Bulgarian bus driver, and injuries to over 30 Israelis. US and
Israeli intelligence officials attributed the suicide bombing to a joint Iran-
Hezbollah operation.Levitt, widely considered the leading authority on
Hezbollah's global operations, says that, "In January 2010, the Quds Force – the
elite unit of Iran's Islamic Revolutionary Guard Corps – decided that it and
Hezbollah, its primary terrorist proxy, would embark on a new campaign of
violence targeting not only Israel, but the US and other Western targets as
well."The United States designated Hezbollah and the IRGC as foreign
terrorist organizations.The European Union has declined to include both
groups on its EU terror list.Levitt notes that "The net effect of Iran's
shadow war against the West is that Hezbollah and the Quds Force have climbed
back up the list of immediate threats facing the United States and its
allies."He quotes the director of the US National Counterterrorism
Center, Matthew Olsen, who said in July, "We're seeing a general uptick in the
level of activity around the world," adding that "both Hezbollah and the Quds
Force have demonstrated an ability to operate essentially
globally."Counterterrorism experts at a one-day conference in London
last week on the Iranian threat organized by think tanks The Henry Jackson
Society and the Foundation for Defense of Democracies, argued for an EU
designation of Hezbollah.Writing in the British daily The Times last
week, Lord David Trimble, along with former Spanish prime minister Jose Maria
Aznar, stated "Hezbollah is already present and active on European soil; its
illegal activities and networks cover the continent. It has shown that it is
willing to strike in Europe. That is why European governments must move now to
stigmatize Hezbollah and its activities, vision and goals. Hezbollah is not the
Party of God; it is the Party of Terror and we should treat it as
such.Benjamin Weinthal is a fellow with the Foundation for Defense of
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I heard from a friend , who heard from a friend ..Been here before , met some very interesting people , others no so interesting, still trying to find someone to connect with and develop friendship and see where life will take us,Working out ha
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looking for the one for meI am a hard working dedicated person and have done well for myself, I live life to the fullest, I laugh often and am very optimistic. I like being spontaneous, adventurous and romantic. I'm looking fo
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Life is good!!!!Hey.... If your not serious about a relationship or don't know what you want then please move along. I know what I want. I'm sarcastic, funny, intelligent, honest, kind and very hard working.I like wh
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